WATCH: Growing Your Brand with a Real Estate CRM
There are a lot of misconceptions about what a brand is. For starters, it's not your logo or your website design. So what is a personal real estate brand and your can you build yours? That's what we explored in a webinar last week. A brand is, first and foremost, all about how you can serve your clients and sphere of influence. "The more you have a regular, consistent flow of communication, education, insight, counsel that you provide to your sphere, the better your own personal brand becomes," says webinar moderator Marilyn Wilson. "[Your] CRM can become a guide to helping your create your own brand." That's right—your CRM can be an important tool in building your visibility and influence with your sphere. In this webinar, Rich Gaasenbeek of IXACT Contact shows us how your CRM and marketing automation system can help you build your brand through regular, consistent communication across multiple marketing channels. Watch the recorded webinar below to find out more (and how to claim an exclusive FREE offer from IXACT Contact)!
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WATCH: Win Over Sellers and Close More Listings with This Tech Tool
From wowing sellers during listing presentations, to increasing sight-unseen offers, to increasing your speed to market, there's a marketing technology that can turbocharge essential aspects of your business. We're talking about 3D virtual tours--and during a recent webinar, we took an exhaustive look at all they have to offer. We were joined by representatives from Amy Kite Realty, who gave us first-hand insight into how their business is winning new clients and closing deals faster, thanks to Matterport. If you missed the webinar, no worries. We recorded it for you! Check out the video (and our notes) below:
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  • Upcoming: Getting Started with Cloud CMA and Cloud Attract More>
  • Upcoming: zipLogix Digital Ink and zipForm Mobile TouchSign: Digital Signing Made Easy More>
  • Upcoming: How to Turn Facebook 'Bullying' into a Steady Stream of Listings and Leads More>
The GoodLife Team's 5-Step Listing Presentation for iPad
Did you miss our iPad webinar with the GoodLife Team on Wednesday? No worries--we recorded it for you! The webinar featured a live iPad demonstration of the GoodLife Team's 5-step listing presentation. Watch the recording below for complete details, then click through to the next page to follow along with our notes.
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Are You Ready to Get Mobile and Go Paperless?
Were you able to attend our webinar, "Get Mobile and Go Paperless with Cartavi and DocuSign" yesterday? If so, you saw a live demonstration of how easy it is to simplify your real estate business with these two integrated solutions. If you weren't able to attend, that's okay--we've recorded it for you! Check out our video below to view the entire webinar, then click through to the next page to see our notes and learn how to claim exclusive discounts from Cartavi and DocuSign.
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How Cartavi and DocuSign Can Take Your Service to the Next Level
This morning, hundreds of agents and brokers attended our webinar, "Get Mobile. Get Paperless. Take Your Service to the Next Level with Cartavi and DocuSign." A live demonstration on desktop, tablet, and phone showed attendees how these two integrated solutions can streamline your real estate business. If you weren't able to make it, no worries--we recorded the webinar for you! Check out our video below to view the entire presentation, then click through to the next page to see our notes and learn how to claim exclusive discounts from Cartavi and DocuSign.
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Not All eSignature Platforms are Created Equal
There's been a lot of talk lately about the security of electronic signatures and the legal havoc that using the wrong solution could wreak on your business. That's why we took careful notes when our sister company, the WAV Group, hosted a webinar on this topic last Thursday. Tom Gonser, CEO of DocuSign, Ken Moyle, DocuSign's Chief Legal Officer, Martin Scrocchi, CEO of Instanet Solutions, and Russ Bergeron, President of MRED joined moderator Marilyn Wilson to help webinar attendees: Learn how to ensure that electronic signature solutions are legally viable Better understand how to evaluate electronic signature platforms Couldn't attend the event? No worries! You can watch the full recording below or read our summary on the next page.
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How the New Cartavi Helps Agents Optimize Their Productivity
On Tuesday, hundreds of agents and brokers attended the second event in our October webinar series, "Keep Real Estate Digital: Optimize Your Workflow." Cartavi CEO Glenn Shimkus gave us a live demonstration of how Cartavi 3.0 can streamline your workflow and help you provide clients with a better experience. If you weren't able to make it, no worries--we recorded the webinar for you! Check out our video below to view the entire presentation, then click through to the next page to see our notes and claim an exclusive 6-month discount from Cartavi.
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Best of 2013: The GoodLife Team's 5-Step Listing Presentation for iPad
Did you miss our iPad webinar with the GoodLife Team? No worries--we recorded it for you! The webinar featured a live iPad demonstration of the GoodLife Team's 5-step listing presentation. Watch the recording below for complete details, then click through to the next page to follow along with our notes.
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How to Get Started With Online Ads in Just 15 Minutes a Week
This morning, hundreds of agents and brokers joined RE Technology and AdWerx for one of our most well-received webinars in recent memory. Attendees received tips and best practices for creating ads on Facebook, Google, and AdWerx. Check out the full recording below then flip to the next page for our notes and an exclusive offer for RE Technology members.
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How to Get Started With Online Ads in Just 15 Minutes a Week
This morning, hundreds of agents and brokers joined RE Technology and AdWerx for one of our most well-received webinars in recent memory. Attendees received tips and best practices for creating ads on Facebook, Google, and AdWerx. Check out the full recording below then flip to the next page for our notes and an exclusive offer for RE Technology members. "I hate webinars where you learn a lot of theory, but don't really have anything actionable to take away," says Jed Carlson, CEO of AdWerx. Fortunately, agents who logged on to our webinar received plenty of practical advice for creating ads and targeting consumers who are ready to buy. Facebook Facebook was the first of three advertising platforms that webinar attendees learned about. Each platform plays to different needs. Facebook, for example, works best for individual agents and small offices or brokerages because it requires less money to reach your target audience. "Target" is an important word here. AdWerx Product Marketing Strategist Clayton Gladieux showed us just how to create an ad that targets only qualified consumers. "The target audience for your ad is people who are in the market for real estate. ... With a little extra thought and some legwork you can get a more refined audience than just the general public using Facebook's targeting options." Clayton showed us how to target consumers by geography, age, interest, and demographics. Viewers also learned how to set up an ad spend budget and bid type. View the recording for more details. Google AdWords Next, we learned about Google AdWords. This is a more complex program with a steeper learning curve than Facebook, according to Mike O'Rourke, AdWerx Associate Product Manager. "AdWords tends to work better for real estate firms, large offices, or agents with enough marketing budget that they can afford to lose money in the short term to sort out what works and what doesn't to win in the long term," says Mike. "With AdWords, the more money you spend, the more you'll get back (eventually). So if you want to try AdWords, ensure you have the time and the money to invest in your success." Mike gave attendees a strategic outline of an AdWords campaign that included generating ad creative, geographic targeting, suggested keywords, budgeting, and more. View the recording to learn more. AdWerx We concluded the webinar by learning more about AdWerx. Have you ever noticed that certain ads seem to follow you online? You visit a certain brand's site once, and then you see their ad on various places across the web for days or weeks after. This is called retargeting and it's one of the most effective forms of online advertising available today. AdWerx is a platform that offers this kind of advertising to real estate pros. CEO Jed Carlson explains: "AdWerx is an advertising system that allows you to target local prospects by zipcode. You tell us the zipcodes that you want to reach people in and we find them, and then we qualify them by locating the people that are 'in the market' for real estate, based on what they are doing online--the actual behaviors they are exhibiting. So it might be that they're visiting listing sites, using a mortgage calculator, or researching moving companies. ... Once we've found the specific people in your area that are in the market for real estate based on what they're doing online, we then take your ad and we follow those people wherever they go on the web." Though AdWerx offers sophisticated behavioral targeting, its simple to use. The platform lets agents generate ads and select zipcodes to target in just a few minutes via a user-friendly interface. Once you're up and running, 15 minutes a week is all you need to (at most!) to deliver effective advertising to a qualified local audience. To learn more, view the webinar recording.
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How the New Cartavi Helps Agents Optimize Their Productivity
On Tuesday, hundreds of agents and brokers attended the second event in our October webinar series, "Keep Real Estate Digital: Optimize Your Workflow." Cartavi CEO Glenn Shimkus gave us a live demonstration of how Cartavi 3.0 can streamline your workflow and help you provide clients with a better experience. If you weren't able to make it, no worries--we recorded the webinar for you! Check out our video below to view the entire presentation, then click through to the next page to see our notes and claim an exclusive 6-month discount from Cartavi. So what's new in Cartavi 3.0? "We've really tried to update the UI, we've tried to really enhance things, we've tried to make sure it stays with who we are in terms of being simple," Shimkus told webinar attendees. "What we wanted to do is make sure it's consistent, so that it's not a brand new experience that's just jarring to you. It's an evolution, not a revolution here." One of the UI changes that really caught our attention is Cartavi's redesigned web experience. The new design provides an "app-like" experience for mobile users without requiring an app. Agents and their clients can now access Cartavi through their phone's mobile browser--a great option for Windows phone and Blackberry users who have no regular app to lean on. It's the new integration with zipForm that's most anticipated, though, judging by the reaction of our webinar audience. The ability to move forms from zipForm Plus into Cartavi with a single click generated a lot of excited comments and eager questions. Here's a peek at the new dialog box: And here's a quick rundown of other major changes in Cartavi 3.0. Watch the full webinar to learn more. Email Documents Directly into a Transaction Room Convert an Email to PDF Document Preview Window Updated smartphone transaction monitoring Bulk Actions for Documents Map View for Smartphones More View Options
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Not All eSignature Platforms are Created Equal
There's been a lot of talk lately about the security of electronic signatures and the legal havoc that using the wrong solution could wreak on your business. That's why we took careful notes when our sister company, the WAV Group, hosted a webinar on this topic last Thursday. Tom Gonser, CEO of DocuSign, Ken Moyle, DocuSign's Chief Legal Officer, Martin Scrocchi, CEO of Instanet Solutions, and Russ Bergeron, President of MRED joined moderator Marilyn Wilson to help webinar attendees: Learn how to ensure that electronic signature solutions are legally viable Better understand how to evaluate electronic signature platforms Couldn't attend the event? No worries! You can watch the full recording below or read our summary on the next page. Legal contracts are a critical part of real estate. Real estate professionals need to be sure they're providing tools to customers that protect their clients' interests and well as their own. It's not always easy to sort out what those tools are, however. A simple search for "electronic signatures" on the App Store or Google Play will yield dozens of results. How can you know which solutions to trust and which to avoid? Knowing what questions to ask and what elements are most important in an eSignature solution is a great place to start. From a legal standpoint, the following two items are most important: Identification - How do you match the person with the signature? Authentication - Once a document is signed, can you demonstrate that it hasn't been tampered with? We can look to banks to find out more about how to evaluate solutions. Many larger banks now provide requirements or recommendations on the type of support electronic signatures must have to be legally viable within their programs. They want to be able to see the entire "story" of a document--where it's been, who's signed it, and more. This can be accomplished via a certificate of completion, a transaction summary that demonstrates authentication procedures, timestamping, audit trail and more. All of these are evidentiary bits that support the integrity of the transaction in case it is ever challenged. When researching solutions, if a company's website or other literature doesn't satisfactorily address authentication and data integrity, keep looking. You can run into trouble later if you don't choose wisely. What Does a Trustworthy Document Look Like? The webinar concluded with a demonstration of what a trustworthy document looks like. Anytime a document is opened, it's checked for validity. A trustworthy document, like the one below, will be verified as having all signatures valid. This document, however, has been tampered with, as evidenced by the message near the top of the screen. The sidebar also shows what parts of the document have been changed. Ready to learn more? These were just a brief overview of points from the webinar. View our recording on page one to listen to advice from our guest experts. Resources NAR Field Guide to Electronic Signatures Bank of America Electronic Signatures Reference Guide What You Need to Know Now About eSign and Document Security
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How Cartavi and DocuSign Can Take Your Service to the Next Level
This morning, hundreds of agents and brokers attended our webinar, "Get Mobile. Get Paperless. Take Your Service to the Next Level with Cartavi and DocuSign." A live demonstration on desktop, tablet, and phone showed attendees how these two integrated solutions can streamline your real estate business. If you weren't able to make it, no worries--we recorded the webinar for you! Check out our video below to view the entire presentation, then click through to the next page to see our notes and learn how to claim exclusive discounts from Cartavi and DocuSign. The Cartavi and Docusign partnership empowers real estate professionals to manage all their transactions from start to finish from anywhere, on any device. It can be competitive in today's low inventory market--being responsive is important. If a client calls and needs to see an appraisal document, you can access that document from your smartphone or tablet and instantly share it with them. Cartavi acts as the hub for the entire transaction. Each property has its own "transaction room" where you can store all related documents and invite all involved parties to join (see the example below). Granular permissions let you choose who sees what document. With Docusign's best-in-class eSignature functionality ported in, you can easily manage a sale from start to close.
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Are You Ready to Get Mobile and Go Paperless?
Were you able to attend our webinar, "Get Mobile and Go Paperless with Cartavi and DocuSign" yesterday? If so, you saw a live demonstration of how easy it is to simplify your real estate business with these two integrated solutions. If you weren't able to attend, that's okay--we've recorded it for you! Check out our video below to view the entire webinar, then click through to the next page to see our notes and learn how to claim exclusive discounts from Cartavi and DocuSign. Cartavi helps real estate professionals manage all the documents in their real estate transactions from anywhere, on any device. Its power comes from how it lets you manage your business on the go. If a client calls and needs to see an appraisal document, for example, you can access that document from your smartphone or tablet and instantly share it with them. Agents can create a "transaction room" for a property and add documents and people (see the example below). The program gives you complete control over who has access to each document. Not everyone you work with may be comfortable with digital documents. Let's say you work with an attorney who uses faxes. Cartavi's integrated digital fax service allows you to send and receive faxes with just a few clicks on your computer or mobile device. That way all parties are happy--you retain the convenience of being digital and mobile while still being able to work with all parties in the manner they're comfortable with. Thanks to integration with eSignature platform DocuSign, you can manage any transaction from start to finish from your computer or mobile device. Tag where a document needs to be signed, seal it in an "envelope" and all parties will be able to sign digitally. You'll never have to struggle to figure out who's signed and who still needs to sign, either--all of this is easily viewed in the transaction room. With DocuSign and Cartavi, everything you need is at your fingertips.
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The GoodLife Team's 5-Step Listing Presentation for iPad
Did you miss our iPad webinar with the GoodLife Team on Wednesday? No worries--we recorded it for you! The webinar featured a live iPad demonstration of the GoodLife Team's 5-step listing presentation. Watch the recording below for complete details, then click through to the next page to follow along with our notes. The 5-Step GoodLife Listing Presentation for iPad Evernote is one of the GoodLife Team's three "must have" apps. Presenter Garry Wise has multiple notebooks set up in Evernote: Prospective Clients, Buyers, Sellers, Closed, Templates, etc. Within "Sellers," he has a notebook for each of his listing clients. He chooses the client notebook of the current listing appointment and begins walking us through the five steps. Step 1: Understand Your Seller's Concerns Begin by reviewing the information you gathered during the initial phone consultation (contact info, best time to reach, where lead came from, interests, concerns, etc.) and make any necessary updates. The GoodLife Team has an Evernote template prepared to collect and organize all of this information. Step 2: Inspect Property with Client As you tour the home with the client, note what is needed to prepare the home to sell for its highest value, like repairs or staging. Use another Evernote template where you can note home features, recommended repairs, and anything you need to start marketing the home. If you can't type fast enough to document home features, just click the microphone icon at the top of Evernote to record audio. When you're done recording, Evernote will then drop the audio file wherever the cursor is in the document. Likewise, you can use the camera icon to take photos and save them in the document. Step 3: Marketing Plan The next step is use Keynote to show the client your marketing plan. See the GoodLife Team's example below. Step 4: Pricing Conversation Visuals are far more potent than words, so during the crucial pricing conversation, Garry uses Skitch to sketch out a pricing graph. You can create this from scratch, or import graphs and draw over them, as necessary. All Skitch drawings can easily be exported to Evernote and saved in the client's notebook. Next, go over the net sheet in Numbers, a spreadsheet app that--you guessed it--can export to Evernote, too. Step 5: Listing Agreement This is where the "magic" truly happens. Using zipForms (or whatever form solution you prefer) with DocuSign Ink, you can turn signing the listing agreement into a fun, memorable experience. The novelty of using their finger to sign the listing agreement on your iPad makes your clients feel that they are not signing their life away, but instead signing up for a great experience with you! Once the agreement is signed, you can export it as a PDF to Evernote from DocuSign Ink and--say it with me--save it to the client's notebook. The best part? You can then share the entire notebook with your client so that they'll have everything: the listing agreement, net sheet, marketing plan, and more!
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The Secrets to Email Marketing Success
Last week, agents from across the country joined RE Technology to learn more about a powerful way to stay in touch with their database. In "Power e-Prospecting Made Simple," we talked to three different real estate agents about how they use email newsletters to stay top-of-mind with their sphere of influence. To learn more, check out the recorded webinar below or click through to our notes on the next page.
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Video: How to Market Yourself on Facebook WITHOUT Annoying Your Friends and Family
If you didn't attend our webinar yesterday, you missed a veritable Facebook extravaganza! Realtor® Shaun Nilsson of CityBlast shared his secrets to marketing on Facebook without annoying your friends and family--and stayed overtime to answer the dozens of questions that poured in. It's safe to say that Facebook is a hot topic among agents and brokers, so if you couldn't attend yesterday's event, don't worry--we recorded it for you. Watch the video below to catch up on what you missed and then click through to the next page to claim an exclusive discount for RE Technology readers.
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Video: Your Clients Are Cheating on You – Learn How to Keep Them from Going Astray
Our Summer Webinar Series keeps marching on (see our previous event here). On Wednesday, we teamed up with Listingbook to learn about a tool that can keep clients loyal--all while offering better data than any consumer search portal! If you missed the webinar, don't worry. We recorded it for you. See the video below to catch up on what you missed:
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Video: iPad Listing Presentations
Yesterday's webinar was our most popular event of our Summer Webinar Series so far (see our previous event here). We can't say we're shocked--the iPad is a favorite tool of agents and attendees got a live demonstration of how to leverage it in a listing presentation. If you missed the webinar, don't worry. We recorded it for you. See the video below to catch up on what you missed:
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Video: Winning With Digital Prospecting
Last week, real estate pros who attended our webinar, "The Game Changer for Real Estate Agents: Winning With Digital Prospecting," discovered what every agent's greatest asset is and how to leverage it. If you missed the webinar, don't worry. We recorded it for you! To learn more, check out the recording below or click through to our notes on the next page.
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[Video] How Top Real Estate Professionals Generate Quality Leads
Trapped in a lead generation wasteland? This doesn't necessarily mean that you have no leads at all; it means you're stuck with leads that are, well, a waste of your time--they're not ready to buy yet, or they're underqualified. We wanted to help Realtors find leads that are worth your valuable time, so we turned to a few experts for advice. In today's webinar, "How Top Real Estate Professionals Generate Quality Leads," we talked to a panel of three practicing real estate professionals from across the country and two technology experts. They shared their best practices, advice, and tips for generating leads that turn into actual sales. If you were unable to attend the event, no worries--we recorded it for you! Catch up on what you missed in the recorded video below.
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[VIDEO] Confused About Mobile? High Impact Millennial Growth Strategies for Serious Agents
Do you know how to reach Millennials on mobile? Most agents don't--but they know it's an important channel for reaching this up and coming group of new buyers. However, the Millennials use mobile differently than other generations, and what drives mobile users today has changed from even a few years ago. "So many Millennials would rather text than pick up the phone," says Elijah Young, Partner and VP of Marketing and Business Development for mobile app creator AgentProLink. According to Young, this may be "because of the speed, or because of the connectivity, or because they're inundated with 15 other things right now." Young was a panelist for yesterday's webinar, "Confused About Mobile? High Impact Millennial Growth Strategies for Serious Agents." Attendees learned how to reach Millennials--and anyone else using mobile to search for homes--using the most innovative mobile technologies available today. Missed the webinar or looking for a replay? Check out the video recording below:
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[Video] How to Use CMAs to Generate Seller Leads
Looking for a way to enhance your offline prospecting efforts like postcard farming and door knocking? How about a way to find more listing leads online? Your CMA solution may be all that you need for attracting and converting potential sellers. We found out how to leverage CMAs for seller prospecting during a live webinar that we co-hosted last week with W+R Studios, the creator of Cloud CMA. W+R Studios trainer Ricardo Bueno and listing superstar April Kass walked us through the basics of using home valuation landing pages and crafting CMAs that win the listing presentation. Did you miss the webinar? Not to worry–we recorded it for you! You can watch the webinar in full below or click through to the next page to read our wrap-up.
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Online Leads Don't Suck. Your Conversion Rates Do. (11/9)
Wednesday, November 9, 2016 at 10:00 AM PDT Are you generating enough online leads to make a significant impact on revenue? Are your online leads ready to transact? Do they yield fruit for your agents? If not, let's talk. Let's talk about an easy solution that converts at a higher rate with no additional effort required from your agents or support staff. A solution that delivers the personalized experiences consumers now expect. In this exclusive RE Technology Webinar, we'll walk you through easy ways to identify key types of consumers and deliver personalized communication that gets twice the engagement rates of the industry average. We'll answer your questions on data-driven consumer engagement and demonstrate how other real estate professionals use data to increase online conversions and drive revenue as illustrated in our exclusive white paper. Onboard Informatics is a leader in data-driven engagement with 14 years of experience in real estate data. We have information on all 150 million properties in the country and their surrounding areas. We combine our data and experience to create impactful data-driven solutions. As more consumers gravitate online to find their next home, having these types of turnkey solutions will put you ahead of the competition as you advance with the latest data-driven technology. Join us November 9 as we demonstrate this technology, teach you easy ways you can incorporate these improvements, and answer your questions on improving online lead conversions. Register now!
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[Video] Grow Your Business by Growing Your Referrals
You already know how important referrals are to your real estate business—and recently, we showed you 65 places you can find more referrals. Last week, we took things a step further in a live webinar featuring top producing agent Ginger Childs of RE/MAX Achievers, Inc. in Collegeville, Penn. Ginger walked us through each category of referral sources and offered her favorite tricks for making connections and drumming up new business. If you missed the webinar, don't worry—we've embedded the replay video below! Even better? We took notes for you in case you don't have time to watch the full recording. Check out our summary on the next page to learn exactly what time to advance to in the video to get the information you want most. And don't miss the free, downloadable guides at the end of this article. The webinar's co-host, ReferralExchange, is offering RE Technology readers a free referral planner and a guide to all 65 of the aforementioned referral sources (tip: print it out and hang it near your desk).
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[Video] How to Find Your Best Listing Prospects
Want to lower your marketing budget while getting better leads? It may sound far-fetched, but thousands of agents are already doing this, thanks to the power of "big data." The trick is in using data to narrow your marketing focus in order to target only those homeowners who are most likely to list their home in the near future. The result is that you're paying to advertise to fewer people, but that those people are more likely to convert into clients.
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[Video] What Happens When Someone Googles Your Name?
Picture this: An old acquaintance from high school recommends your services to her newlywed nephew and his wife who are looking for their first home. What do you think the first thing they do is? Call you? Email you? Not quite. Ninety percent of people will research you before they contact you, including referrals. For the majority of modern consumers, this means typing your name into Google—but whether they convert into clients or not depends on what happens next.
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[Video] Lead​ ​Follow​-up​ ​Secrets​ ​for​ ​Busy​ ​Agents
Realtor Ray Fernandez and his team of four agents are set to close $40 million in production this year. How'd they do it? By implementing smart, disciplined lead generation and follow-up strategies. Ray shared his secrets for success with us in a webinar yesterday, and you can learn them, too, by checking out the recorded video below. Whether you're a single agent or a member of a team, you can find out how to make your name synonymous with real estate in your area—and achieve a record breaking year!
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[Video] Out Closing the Competition with Artificial Intelligence
Artificial intelligence (AI) is one of the most exciting topics in real estate today. In fact, we may one day come to regard it as an advancement as important as the internet. Despite that, there's a lot of worry and misunderstanding about what AI is and what it can do. Don't worry--it's not an army of robots that will eventually replace agents. Instead, artificial intelligence is a technology that helps processes of all types become more cost-effective and more efficient. With its help, real estate agents can provide better service, better support, and forge better connections with their clients and prospects. In a webinar this week, we explored just what AI is, what it's not, and what it can do for your business. We saw a live demo of artificial intelligence at work in real estate, and learned the essentials of AI for attracting and nurturing leads. Did you miss the webinar? Check out the recording below for a replay:
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Homes.com's AI-powered Redesign Aims to Win Consumer Hearts
Real estate buyers have a friendlier way to search for homes, thanks to a recent overhaul of property portal Homes.com. The redesign, which debuted last month, leans heavily on artificial intelligence to deliver slick, new features like conversational search, match scores, camera/photo-based search, and more. We recently took a deep dive into these new features to see how they can benefit your real estate business. During a webinar, we saw how Homes.com is using cutting edge technology to distinguish itself from the "Big 3" property search portals. Watch the recorded webinar below, or check out our notes for a preview of the groundbreaking tech that we learned about. 1. "Human-Like" Search I'm sure you've heard clients or prospects express frustration over their property search tool. Maybe they can't find what they want, are frustrated by the interface or the search results, or are just plain confused. Homes.com looks to upend the hassles of the traditional online search by saying "goodbye" to the old-school search interface and "hello" to conversation-based search. Now, the user experience is guided by natural language that makes consumers feel like they're interacting with their own personal property concierge. This "human-like" experience starts from the Homes.com front page (seen below) and extends throughout the search process. 2. "Match" Score How close is a particular property to a client's ideal home? Homes.com's new "Match" feature makes that easier to find out. It takes a buyer's preferences--including price, location, number of beds/baths, amenities, etc.--into account to determine how well a listing, well, matches their needs. To maximize clicks to a home's listing details page, Homes.com has also launched new, descriptive headlines that are automatically generated by artificial intelligence. 3. Snap & Search We're getting real high tech now. Homes.com's new Snap & Search feature lets buyers find their dream home using only a reference image. Consumers can either snap a picture or upload an image of their ideal home, and Homes.com's AI-powered algorithms will visually search millions of property images to show you similar local listings. 4. HomeShare This feature makes home searching a collaborative affair. Now consumers can share properties with their loved ones and you, their agent. Users can also save listings, leave notes, share messages, and even upvote/downvote properties. Like the rest of the new Homes.com experience, this entire process is guided by friendly, conversational language that makes collaborating easy. Check out the webinar recording above to find out how these new features can help you win new business and better serve your existing clients.
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Data Driven Marketing: How to Win More Listings with Today's Hottest Tech
Which consumers in your market are most likely to sell their home? If you knew the answer to this question, think how much money you could save on lead generation. Well, good news: you can know the answer to this question, thanks to a technology known as predictive analytics. Predictive analytics combines big data and machine learning to identify the homeowners most likely to sell in your area. With this knowledge in hand, agents can narrowly target their marketing efforts towards just those consumers--saving a ton of time and money in return. We recently co-hosted a webinar with a company that provides predictive analytics to the real estate industry. During the webinar, we learned how SmartZip pairs highly accurate predictions with customizable marketing materials to help real estate agents identify and approach sellers leads long before their competition does. If you missed the webinar, don't worry--we recorded it for you! Check out the webinar below to learn how data-driven marketing can help you win more listings:
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[Video] Inside IXACT Contact's 'Next Gen' Redesign
 What is your income goal for this year and what is your plan for attaining this goal? How about your business pipeline? Do you know where each of your clients are in the transaction process--and which prospects are your hottest? Last week, we took a live look at a solution that can manage and track all of these things--and so much more. During a recent webinar, "Discover How a Next Gen CRM is Changing the Real Estate Game," we got a peek at the newly redesigned IXACT Contact. We toured the new user interface, the extensive marketing capabilities, and the just-launched features of IXACT Contact that are helping agents work their database and win new business. Plus, we learned about a special offer that's exclusively available to RE Technology readers! Did you miss the webinar? Then check out the video replay below:
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WATCH: Build the Business of Your Dreams with a Next-Gen CRM
What are your income goals for 2019? It's one thing to wish for more commissions in the year ahead, but it's an entirely different thing to have a course of action laid out for achieving those goals. In a recent webinar, we saw a live demo of a tool that can help. Real estate CRM IXACT Contact overhauled their interface this year, and one of the new features of the program is a goal setting module where agents can set their income goals, and the system will tell them exactly how many transactions they need to close every month, how many leads they need to win, how many past clients they should reach out to, and more. Of course, that's just a small part of how IXACT Contact can help you manage—and grow—your business. Want to see how else it can prepare you for a kick-ass year ahead? Check out the webinar recording below—and don't forget to scroll to the end of this article to find out how you can claim an extended free trial of IXACT Contact.
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