WATCH: Give Your Online Listing a Virtual Advantage by Using Reliable Property Data

May 11 2021

What's the best way to impress your sellers with your marketing plan? By giving buyers what they want.

And what do buyers want? Comprehensive property information, including virtual walkthroughs, accurate square footage, floor plans and more. This has never been more important than it has in the past year, as the home search process has shifted ever more online.

But the market is hot, and agents are busy, so what's the easiest way to put all of this information online where buyers will see it?

That's what we explored in a recent webinar. Watch the video below to learn the three steps that will give your listing the virtual advantage:

Webinar Guests

  • Michael Vervena, VP of Sales, iGuide
  • Moderator: Marilyn Wilson, Co-founder and President, RE Technology

Video Timeline

0:00 - Moderator Marilyn Wilson introduces the topic and panelist.

1:30 - Michael Vervena shares the webinar's agenda and explains what iGuide does for agents.

4:56 - What home sellers value from their agent.

6:08 - Why it's important to focus on buyer needs in your marketing.

8:09 - What is important to the home buyer?

10:00 - An intro to the three steps to give your online listing the virtual advantage.

10:48 - Step 1: Give buyers what they want.

24:34 - Step 2: Share and market your listing.

55:11 - Step 3: Show results to your sellers and demonstrate your value.

56:55 - How to learn more about iGuide.

Next Steps