Video: iPad Listing Presentations

June 17 2014

Yesterday's webinar was our most popular event of our Summer Webinar Series so far (see our previous event here). We can't say we're shocked--the iPad is a favorite tool of agents and attendees got a live demonstration of how to leverage it in a listing presentation.

If you missed the webinar, don't worry. We recorded it for you. See the video below to catch up on what you missed:

We teamed up with Cloud CMA and Realtor Jeremy Lehman to learn more about creating a killer listing presentation on your iPad or other tablet. Greg Robertson, one of the founders of Cloud CMA kicked things off with a few presentation tips for agents:

  • Don't use your tablet as a teleprompter.
  • Your tablet is a supplement for your CMA, not a replacement. iPads are good for the in-person presentation, especially showing comps and photos. However, you should always give sellers either a printed copy of the CMA or email them a PDF.
  • It's a listing presentation, not a research session. Doing the math in front of your seller is akin to going to a job interview and writing your resume there.
  • It's about you, not your tools. Don't let that shiny iPad outshine the message that you're giving--why you're the right agent for the job.

Jeremy Lehman, an agent with and Chief Technology Officer of the Boutique Real Estate Group in Orange County, CA, shared with us his secrets to a successful listing presentation. Jeremy's digital listing presentation consists of five parts:

  1. Cloud CMA presentation
  2. Live MLS pricing dialogue
  3. Live marketing/video demo
  4. Live editing and signing of the listing contract
  5. Looking up other info needed in the appointment

To hear the details of Jeremy's presentation, watch the full webinar recording. You'll learn great tips that you can use in your next listing appointment, and see a demo of how easy Cloud CMA's professionally designed reports are to create and share.

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An Exclusive Discount to Get You Started

Interested in trying out Cloud CMA for yourself? RE Technology readers will receive all of the following when you use promo code RETECH when signing up:

  • 30-day free trial
  • Over 15% off monthly and annual plans
  • Cloud CMA Power Pack, which includes 50 designer report covers, 25 pages of extra content, and 55 custom illustrations

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competitive market thumbDon't miss the next event in our Summer Webinar Series! Join us on Wednesday, July 9 for Selling the Sizzle: The One Tool Your Agents Will Actually Use And You Can't Live Without.