[WATCH] Prospect, Nurture and Close: Not as Easy as It Seems

May 31 2020

Want a way to increase your visibility and generate goodwill towards your business with your database? You can do all that, plus identify exactly which contacts are most likely to transact or engage in conversation with you by using a combination of quality content, artificial intelligence, and predictive metrics.

Last week, we hosted a webinar with Albert Clark of HomeActions. On its face, HomeActions is a newsletter full of quality content that helps agents nurture their sphere of influence. Behind the scenes, however, HomeActions' sophisticated system monitors how your database responds to the content you send and identifies warm leads and predicts which contacts are most likely to buy or sell a home in the near future.

How can a real estate content platform do all that? Watch the webinar recording below to find out:

Webinar Guests

  • Albert Clark, President, HomeActions
  • Moderator: Marilyn Wilson, Co-founder and President, RE Technology

Video Timeline

0:00 - Moderator Marilyn Wilson introduces the topic and panelist.

1:57 - Albert Clark shares why more consistent outreach leads to more business, and the top reason agents struggle with nurturing and closing leads.

6:22 - Statistics on how well consumers remember their Realtor after a transaction (hint: not well).

7:48 - How HomeActions helps Realtors build relationships via e-newsletters.

11:00 - How "trigger content" lets agents open up a conversation with contacts that have read a specific article in their newsletter.

16:02 - Everyone wants to know what the house down the street sold for—here's how to leverage that natural curiosity to your advantage.

18:32 - Albert shows the type of article that drives traffic to an agent's "Contact Me" page.

24:05 - A deeper look into the conversation generating content that HomeActions offer.

27:17 - How teams can leverage HomeActions.

28:07 - Why being an advocate for homeowners drives connections, and how to be an advocate through content.

30:16 - Predictive metrics within HomeActions help agents understand who in their database is most primed to engage in conversation.

39:36 - Built-in feedback on every article helps agents know what content is performing, and helps identify potential referrals and warm, ready-to-transact leads.

41:18 - HomeActions also includes email blasts that agents can send out between their scheduled newsletters.

42:13 - Is Zillow coming after agents' contacts? How to fight back with HomeActions' Neighborhood 360 widget.

47:49 - Albert discusses the return on investment agents get with HomeActions.

49:05 - Summary of what was discussed, how content helps agents nurture leads, and how HomeActions can help.

51:51 - A look at HomeActions' new "Discovery Engine" and lead scoring system, which use artificial intelligence and big data to reveal which people in your database are most likely to transact in the next 3-6 months.

58:14 - Albert goes over HomeActions' subscription options.

Next Steps