Building a Growth Focused Pipeline

July 29 2020

Why is real estate lead generation so painful? Here's some good news: it doesn't have to be. In fact, mastering lead generation is the key to scaling your real estate business--as long as you understand today's consumer and how they're using technology in their home search.

Not sure where to begin? Jack Markham, President of Zurple, offered a roadmap for building a successful sales funnel during a recent webinar with RE Technology. Watch the full recorded session below—and don't forget to grab your FREE Lead Generation + Marketing Budget Calculator tool to get started down the path to more leads and more closed transactions.

Webinar Guests

  • Jack Markham, President, Zurple
  • Moderator: Marilyn Wilson, Co-founder and President, RE Technology

Video Timeline

0:00 - Moderator Marilyn Wilson introduces the topic and panelist.

1:27 - Jack Markham on the three pain points real estate agents are facing right now.

3:53 - Jack introduces the webinar's two main topics before diving in.

5:01 - Why is lead generation so painful?

8:27 - The impact of COVID-19 on real estate.

12:23 - Understanding today's consumer.

19:20 - Delivering value online.

21:28 - What do consumers value most from real estate websites?

31:56 - Thinking about lead generation and conversion.

32:32 - Identifying your transaction goal and how many leads you need to meet that goal.

34:35 - Building a sales pipeline, from website visitor to transaction.

36:56 - Do these three things to grow your business.

43:31 - Four essentials to drive engagement.

50:23 - Classic mindset mistakes agents have around lead generation and follow-up.

52:35 - Ten powerful consumer triggers.

53:05 - Action items.

57:00 - Question and answer segment.

Next Steps