Mastering Real Estate Marketing in 2023: Back to the Basics

April 25 2023

When home sales decline in a market, it may feel natural to pull back on spending to conserve your resources. But is that really the right approach?

Instead, top agents take the opposite tack: they get even more aggressive on promotion because they know their competitors are cutting back. This leaves an opportunity for top agents to expand their presence. Then, when the housing market turns favorable again, they can come out stronger than ever.

Fortunately, you don't have to spend a ton on promotions to be successful. In a recent webinar, we learned how to act strategically to market yourself to sellers and give your listings a virtual advantage. Watch the webinar recording to learn more:

Webinar Guests

  • Michael Vervena, VP of Sales and Marketing, Planitar, Inc.
  • Moderator: Marilyn Wilson, Co-founder and President, RE Technology

Video Timeline

0:00 - Moderator Marilyn Wilson introduces the topic and panelist.

3:40 - Michael Vervena talks about current market challenges.

6:55 - Buyers and sellers are starting their real estate journey online.

8:35 - What do home sellers expect from a real estate professional?

11:27 - Meeting home buyers' expectations.

17:35 - How to give your online listings a virtual advantage.

22:03 - Technology that provides accurate and reliable data to meet buyers' expectations.

42:20 - Strategies for sharing your listings on social media.

43:11 - How to demonstrate your value by showing your client what you did for them.

48:35 - What makes iGuide unique, and how it helps your marketing strategy.

Next Steps