Social Media Essentials: Secrets to Thriving in a Low Inventory Market

February 24 2022

In a low inventory market, real estate agents need to do a little something extra to stand out from the competition. Fortunately, that something doesn't have to be too stressful to execute. In fact, when it comes to marketing, it's most important that agents be consistent.

But consistent at what? In a recent webinar, guest speakers Dylan Handy and Tom Bauman outlined a systematic approach to marketing your real estate business on social media and online. Watch the recording below to find out everything from what to post, to gaining a following, and beyond:

Webinar Guests

  • Tom Bauman, Business Development Consultant, Elm Street Technology
  • ‍Dylan Handy, Business Development Consultant, Elm Street Technology

Video Timeline

0:00 - Tom Bauman introduces the topic and fellow panelist Dylan Handy.

5:32 - The top seven marketing platforms that agents don't fully utilize.

7:43 - Why blogging is so important for SEO, what agents can blog about, and guidelines.

16:50 - Marketing on Facebook: what to post, how to gain a following, boosted posts vs. ads, and more.

33:48 - How to use LinkedIn to reach out to professionals.

37:22 - How using Twitter helps you reach Millennial real estate consumers.

40:19 - How to leverage YouTube for real estate marketing.

43:57 - What to post on Instagram, how to set up a business account, using Stories, and more.

46:27 - Why your real estate website should act as the hub for all your online marketing activity.

51:49 - A look at paid traffic sources like Google Ads and Facebook Ads.

56:21 - Is online/social media marketing essential for real estate businesses?

57:53 - How Elevate's all-in-one solution can help agents market across multiple online channels.

Next Steps