WATCH: Growing Your Brand with a Real Estate CRM

June 12 2019

There are a lot of misconceptions about what a brand is. For starters, it's not your logo or your website design.

So what is a personal real estate brand and your can you build yours? That's what we explored in a webinar last week.

A brand is, first and foremost, all about how you can serve your clients and sphere of influence. "The more you have a regular, consistent flow of communication, education, insight, counsel that you provide to your sphere, the better your own personal brand becomes," says webinar moderator Marilyn Wilson. "[Your] CRM can become a guide to helping your create your own brand."

That's right—your CRM can be an important tool in building your visibility and influence with your sphere. In this webinar, Rich Gaasenbeek of IXACT Contact shows us how your CRM and marketing automation system can help you build your brand through regular, consistent communication across multiple marketing channels. Watch the recorded webinar below to find out more (and how to claim an exclusive FREE offer from IXACT Contact)!

Webinar Guests

  • Rich Gaasenbeek, Co-founder and Executive Vice President, IXACT Contact
  • Moderator: Marilyn Wilson, Co-founder and President, RE Technology

Video Timeline

0:00 - Moderator Marilyn Wilson introduces the webinar topic and guest.

3:45 - Rich Gaasenbeek offers an overview of the webinar agenda.

4:53 - What does "brand" mean? Rich goes over what a brand is and is not.

6:59 - Why should you care about your brand?

8:23 - "But I'm not Nike!" Rich shares why that's okay, and why you don't have to be.

9:47 - Agent brand examples.

13:04 - Key questions you need to answer to define your brand.

14:17 - Brand communication channels: website, online communications, marketing assets, traditional Realtor communication tools, and YOU.

17:42 - What does this have to do with CRM? CRM won't define your brand, but it will help you communicate it.

18:58 - Live demo of key features of IXACT Contact that help you build your brand.

21:32 - How to create a branded email template within IXACT Contact.

25:33 - Rich on why you should create your own monthly newsletter. He shows an example within IXACT Contact. IXACT's newsletters are automated and come with pre-written content, but can be customized.

31:34 - Rich on the importance of consistency in marketing. He shows us IXACT Contact's Marketing Activity Plans. They're an automated, pre-defined series of communications targeting a specific audience—first-time buyers, sellers, renters, FSBOs, etc.

41:17 - Rich shows us how IXACT Contact's Social Stream component can manage and automate your social media accounts..

51:50 - Rich shows us IXACT's included agent website component, and why your website it an important extension of your brand. He shows real examples of live agent websites built with IXACT Contact.

55:35 - So what does this have to do with CRM?

55:58 - What does IXACT Contact include?

56:50 - How does using IXACT Contact help your business?

57:37 - How IXACT's free concierge service sets up and customizes your system for you.

58:32 - Rich reveals an exclusive offer for RE Technology readers.

1:00:30 - Question and answer segment.

A Special Offer for RE Technology Readers

For a limited time, RE Technology readers can get an extended free trial of IXACT Contact. Claim your FREE 60-day trial at www.ixactcontact.com/RETECH.

Next Steps