WATCH: Market Like a Social Pro in 2022

December 14 2021

When it comes to real estate marketing, it's not about what you know or who you know, but who knows you.

That's what we discovered in a recent webinar about upping your online marketing game in 2022. Presented in a fun, fast-paced class format by two social media educators, webinar attendees learned all about:

  • The top platforms that agents are under-using
  • How to use those platforms to bring in leads
  • What to post
  • How to cross-promote across all your platforms
  • And so much more!

Watch the webinar recording below to learn how to take your online marketing strategy to the next level in 2022:

Webinar Guests

  • ‍Stephanie Alfonso, Business Development Consultant, Elm Street Technology
  • ‍Dylan Handy, Business Development Consultant, Elm Street Technology

Video Timeline

0:00 - Stephanie Alfonso introduces the topic and fellow panelist Dylan Handy.

3:21 - Stephanie on what Elm Street Technology is and what the company offers.

3:58 - Dylan talks about a new class that Elm Street is offering, "Getting Social with Dylan."

6:05 - The two sides of lead generation traffic: free and paid.

7:15 - What are your weaknesses in social media? Your business strengths?

9:18 - The top seven platforms that real estate agents don't fully utilize in their online marketing strategy.

10:20 - How to use blogging to boost your SEO and generate leads.

12:39 - What should you blog about?

16:31 - Blogging guidelines for success.

19:39 - The ins and outs of marketing on Facebook, including what to post.

29:00 - What is an optimized Facebook post?

31:05 - Facebook ads vs. Facebook boosted posts.

35:00 - Promoting your business on Instagram.

37:49 - Promoting your business on LinkedIn.

39:36 - Leveraging Twitter for online marketing.

42:25 - How to leverage YouTube in your marketing strategy.

44:48 - The importance of real estate websites to SEO and lead generation.

47:26 - Why online marketing starts with blogs and integration.

48:40 - What to say about your marketing strategy at your next listing appointment.

49:36 - The two major paid lead generation sources.

52:20 - All about PPC ads, or paid search ads.

53:48 - Zillow/Realtor.com ads versus PPC and social media ads.

55:07 - The importance of systems and processes to handle incoming leads.

55:35 - The secret to successful social media and online lead generation.

57:56 - How Elevate can help real estate agents with their online marketing.

1:04:42 - An exclusive discount on Elevate for RE Technology subscribers.

1:15:55 - Who to contact to learn more about Elevate or to sign up.

Next Steps