Online Marketing Boot Camp: Don't Be the Invisible Agent

March 30 2023

Can your ideal clients find you online? Making your business visible to potential leads isn't as simple as throwing up a real estate website. Online marketing isn't like Field of Dreams — if you build it, they may not necessarily come.

They will, however, come if you undertake a consistent marketing strategy. And it doesn't even have to be complex or time-consuming. The key is cross-promoting your marketing content across various platforms so that you reach consumers wherever they are.

We learned all about this in a recent webinar. Watch the recording below to find out how easy it is to get started with an online marketing strategy that puts your business in front of your ideal clients.

Webinar Guest

  • Brandon Zwingman, National Business Development Consultant, Elm Street Technology

Video Timeline

0:00 - Host Brandon Zwingman introduces himself and the webinar topic.

4:11 - The top five online platforms that most agents aren't using in their online strategy.

6:37 - Email marketing: what kind of emails to leverage, how to use them, and what content to include.

18:05 - Blogging: the benefits to SEO, your online visibility, and how to promote.

20:13 - Facebook: Business pages, how often to post, the most valuable types of posts.

33:33 - LinkedIn: "The silent powerhouse" for real estate marketing.

40:00 - Your website: your central place to be found on the internet.

44:22 - The key to effective social media marketing.

47:08 - The way consumers search has changed.

48:00 - Local ranking factors on Google.

49:37 - Setting up your Google Business Page.

53:00 - The importance of your online brand.

56:27 - Money making goals to set for your online reputation.

1:00:41 - A look at how OutboundEngine can simplify your online marketing strategy.

1:14:58 - Go to bit.ly/profilereach to see how your business is displayed online.

Next Steps