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Why Agents Love Form Simplicity: Transaction Management Any Time, Any Place, Any Device
Over the last year, few digital real estate tech tools have gained as much new attention from agents and brokers as transaction management software. Transaction management programs have become an essential "must-have" to work from home successfully. As an agent or broker, you can't go fully digital without a transaction management solution. Form Simplicity stands out from among the best solutions available for a couple of reasons. First, many transaction management companies have been gobbled up by tech giants. But not Form Simplicity. Owned and operated by Florida Realtors, it remains wholly owned by Realtors. Second, Form Simplicity offers the best tech support available industry-wide through its sister company Tech Helpline. The No. 1-rated tech support firm for real estate professionals, Form Simplicity users have access to a friendly staff of tech analysts who understand the needs of agents and brokers because they work with them every day. Now more than ever, agents and brokers working remotely depend on a transaction management solution that offers exceptional customer support. Here are what Form Simplicity agents and brokers shared when surveyed about seeking help: Shanmugam Parthiban is a fan of Form Simplicity because it provides "Five-star tech help." Kenneth Smith Jr. notes, "This benefit of FAR is awesome! It has saved me a lot of money." S. Bret Testerman says, "Every time I've called, the service has been excellent!" Santiago Wood gives props to a tech analyst, saying, "Alex was very patient, courteous, professional, and helpful." Eileen Spears also shares kudos, pointing out, "Eric was great, assisted me with my problem, and his knowledge was important to me and saved me so much time." Eleanor Sorino praises another tech analyst, sharing, "Kevin is absolutely fantastic. He had patience and made my experience great. Thank God for he was there to help! Many thanks to Kevin and to you for having a wonderful staff." Carole Gordon also complimented Form Simplicity on its tech support, adding, "Great service. Much appreciated!" Jerrell Williams is especially appreciative of the hands-on help, noting, "I have recently reached out twice for assistance, both times the agents were incredible in the manner that they handled my request. Yvette was eager to walk me through, step-by-step, the process of setting up and initiating an eSign contract, making it a very pleasant experience. The second call was very brief, but the young man that assisted me was very knowledgeable and willing to assist in any way he could." Sandy Brown is appreciative of the quick response, saying, "I can't believe I got through to HELP call on the first attempt, with little or no waiting. Thank you." Laurie Somers notes, "My issues always seem to get resolved when I call…and that's a great thing! Thank you." Sue Robb also is a fan, saying, "You are great, very much appreciated!!!" Sue Ford likes how she was treated when she asked for help, noting, "Appreciate their patience with those of us who aren't very tech-savvy. Thanks." Tami Phillips also is a fan of the support she received, adding, "It was nice to speak to a person and receive immediate attention to my issue. Thank you for your customer service team." Jen Babacan praises a tech analyst who helped her with Form Simplicity, noting, "Robert was so patient, understanding and helped me tremendously getting a difficult task done. He did not rush me off of the phone and answered my questions to sheer delight. He is the best, and I will never forget how valuable his major help was when I needed it most." Kevin Cloutier puts it succinctly, saying, "It's the benchmark of customer service standards." For many real estate agents, the transition of going from a paper-based transaction to a digital one can be daunting, especially when you consider some agents have honed their paper-based transaction management skills over a couple of decades – or more. That's why customer support is so essential when it comes to selecting a digital transaction management solution. It's also why Form Simplicity is emerging today as the transaction management program of choice for agents and brokers nationwide. If your MLS or association doesn't offer Form Simplicity as a member benefit or forms partner, ask them to check out formsimplicity.com or call (888) 784-5404. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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Making the Connection with Online Consumers
Thursday, March 4, 2021 at 10:00 AM PST It's important to keep in mind the characteristics and search habits of online consumers. In order to make successful connections, you've got to understand where they're coming from and formulate a process that converts your leads into clients who are committed to working with you. This session will cover: Understand the expectations of online consumers Honing a meaningful response Crush it with your digital presence Leverage mobile for on-the-go Register now!
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The Collateral Damage of the Pandemic on Real Estate
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Building Blocks: The Psychology Behind Real Estate
The latest installment of the "Building Block" series is focused on the foundational elements of building a successful real estate business. Today we're taking a closer look at the psychology behind real estate. While keen business skills and sharp negotiating tactics are critical to long term success in real estate, there are instances of the home selling/buying process that require an agent to tap into softer skills to best serve their clients. For example, homeowners may be faced with tremendous hardship, forcing the sale of a home and putting a client in an uncomfortable and vulnerable position. Whether it's divorce, death, or foreclosure, agents must be prepared to approach these clients with great care, patience and empathy to deliver the customer service these individuals require.
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6 Ways to Construct the Perfect Builder/Realtor Relationship
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Leading Real Estate Vendors Now Offering Access, a 'Pay at Closing' Option for Agents
It is estimated that e-commerce sales in the U.S. will grow to nearly $1 trillion by 2023 as shoppers become increasingly comfortable with buying online. With this change in buying habits, retailers have started to embrace more payment alternatives that allow their customers to purchase goods and services without using traditional forms of credit. Perhaps the most popular option today is "buy now, pay later." What Is Buy Now, Pay Later? Buy now, pay later is a straightforward concept: customers are given the option while shopping online to purchase something now, but instead of paying full price up front, they pay later, typically with easy-to-manage installments. It's clear why the option to pay over time is valuable to customers. Having the ability to break up the cost of purchases with no interest or fees gives buyers a greater sense of confidence in making purchase decisions. For retailers, the benefits are equally clear. Buy now, pay later lets them attract more customers that may have otherwise put off purchasing due to cash flow constraints or credit availability. Offering the option to pay over time has shown to result in higher conversion rates for retailers and increased order size. Access™: Buy Now, Pay Later for Real Estate This emerging trend is now available to the real estate industry with the launch of Access™ by eCommission®, a unique payment option tailored around the timing of when agents earn their commissions. Access enables agents to buy goods and services online from their favorite real estate vendors, but pay for their purchases later using future commissions as an alternative to cash or credit cards. Access funds the order on behalf of the agent immediately and offers the convenience of up to 90 days free of charge to repay from their next closing. How Access Works The process of using Access is simple: An agent selects an item to purchase while shopping online, including such things as subscriptions, MLS dues, advertising, staging costs, lead generation services, lawn signs and so on, then prepares to checkout. At the point of sale where they would otherwise enter their credit card to pay, the agent is presented with the option to choose Access and pay when they close their next sale. This sets off an instant approval verification. Once finished, the agent is returned to the vendor's site to complete their purchase – all within a matter of minutes. Business Advantages of Offering Access There are several benefits real estate vendors can gain through offering Access, including an ability to attract new customers by providing a flexible payment option tailored exclusively to the timing of when they get paid their commissions. Responses from vendors involved in beta testing reported a 32% increase in average order values, and a 26% bump in conversion rates after introducing their customers to Access. Happy Customers Buy More Real estate agents, like everyday consumers, crave ease of use. The secret to the success of Access involves a simple API integration within the vendor's point of sale that completes a risk assessment and finalizes the agent's purchase instantly to create a truly frictionless experience. This presents customers with the ability to get what they need today, but pay later once they close a sale, which means less time spent debating the purchase and more time buying. Costs to Vendors and Agents Similar to credit card issuers, Access charges vendors a 5% processing fee for completing the sale and transferring funds on the agent's behalf to the vendor's bank within one business day. It costs agents nothing out-of-pocket to use Access, and they have up to 90 days free of charge to repay using commission proceeds from a future sale. If it takes longer than 90 days, the agent's balance accrues a charge of 0.03% per day. Even if it took a year to close a sale, the equivalent APR is just 10.9%, compared to the average credit card rate of 24.9% — making Access a more convenient, less expensive option for most agents than using traditional forms of credit.
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Lessons from Million-dollar Real Estate Agents
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10 Creative Ideas for Memorable Closing Gifts
Finding just the right closing gift isn't always easy. You want something special and thoughtful that stands out and communicates how much you value your clients' business. It also needs to be memorable -- you don't want them forgetting your name for possible referrals any time soon! There are a few things to keep in mind when you're searching for just the right closing gift. First, forget cost -- it will only constrain you at the start, and you can make price adjustments later. Next, consider what you know about your clients and what is meaningful to them. Maybe they are newly married and would love a gift with their family name on it. If they are coming from another state, you may consider giving an experience that gets them out of the house and into the neighborhood (see idea #4!). Lastly, don't give them anything that is branded. Keep your headshot, phone number and logo off your closing gift. Clients will see that as marketing, not as a gift from the heart. If you're struggling to find just the right thing, get inspiration from our 10 creative closing gift ideas.
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The Importance of Property Information When the Market Is Frantic
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Save Your Hard-Earned Money By Incorporating (and Other Financial Tips for Real Estate Agents)
Are you taking advantage right now of every tax break that is legally available to you? Probably not. The genius Albert Einstein is attributed to saying about taxes, "The hardest thing in the world to understand is income taxes." Are you trusting your tax advisor to provide you with all the tax saving benefits available to you? As experienced as many tax advisors are, most largely do a great job of recording the history that you give to them. It is far more uncommon to find an accountant that provides you with insight about tax breaks that you are not already taking. Let's explore some tax saving strategies and benefits – recommendations to put you in the driver's seat and potentially put more money in your pocket, legally.
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Friday Freebie: 2021 Real Estate Marketing Planner
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8 Ways for Real Estate Agents to Deal With Stress
How are your stress levels doing? It can be tough to get into a business mindset with high levels of stress. We're navigate these challenging waters together. Here are seven ways that real estate agents can deal with stress and increase their calm.
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The Newest Tool for Your Real Estate Business: Clubhouse
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Don't Make These 5 Mistakes in 2021
It's time to shed what we had to go through in 2020 and achieve something better. There are some common moves that real estate agents make that might not benefit them in the long run. Here are five mistakes to avoid in the year ahead.
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How Safe Is Your Computer? Check Out This Safety Checklist!
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How to Build a Successful Partnership with Your Transaction Coordinator
When growing your real estate business, one of the first set of tasks that you'll likely want to delegate is transaction coordination. This is an awesome strategy for leveraging your time and creating space to focus on making more sales. However, it's not as easy as just handing over the file and collecting a check at the end of the deal. While your transaction coordinator (TC) is there to handle the heavy lifting and help move the deal to closing, they still need your help to be successful. There's nothing more important than learning how to build a successful partnership with your transaction coordinator.
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Virtual Showings and Open Houses: Before, During and After COVID-19
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NAR President Charlie Oppler Walks REALTORS Through the new RPR
For just over a decade, REALTORS have relied on RPR to give them access to real estate data, powerful tools and client-friendly reports. The new, "refreshed" version, going live on February 24th, offers the same excellent features REALTORS have come to expect, but with many new elements and enhancements created with one user in mind--the REALTOR. Check out this video where NAR President Charlie Oppler covers the major highlights: To view the original article, visit the RPR blog.
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3 Ways to Get More Leads in 2021
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Three Predictions for the Real Estate Market in 2021
In a normal year, the real estate market sees an uptick in new listings and total sales during the spring and summer (March-June) and a steady decline in those same figures in the fall months (September-December). Obviously, though, 2020 wasn't a normal year, and the real estate market proved anything but predictable. Despite continued lockdowns, stay-at-home orders, and social distancing guidelines, we've yet to see any signs of a slowdown. So, predicting what's to come is a bit more of a challenge than in previous years. But here's what we believe is in store for 2021.
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Friday Freebie: Get $25 in Marketing Materials from ProspectsPLUS!
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How to Get Cold Leads to Fall Back in Love with You
The real estate market is booming, but if you find yourself still looking to fill some slots on your dance card, it may be time to dust off your old address book and drum yourself up some Valentine's Day business. Find out how to attract the attention of buyers in your market and get them ready to commit to working with you.
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Pets and Zoom Rooms: 2 Property Features Every Real Estate Agent Should Focus On
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5 Ways to Show Your Real Estate Clients Love
Love is in the air. We aren't talking about romantic love, but just love in general -- an appreciation for those who have brought you success. You certainly didn't do this alone. Valentine's Day is a time to celebrate your loved ones, regardless if it is romantic or platonic. As for your clients, here are five ideas to show them love this Valentine's Day:
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Free Video Editing Apps for Real Estate Videos in 2021
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The Essential Building Blocks for Your Business
The start of a new year is a time when many of us set goals and outline our aspirations for the next 365 days. Sometimes, however, we bite off more than we can chew! With that in mind, we are introducing a new series focused on the foundational elements of building a successful real estate business. To dream big and aim high, it is important to have the right pieces in place as you set out to achieve the very biggest goals. So, let's take it back to the nuts and bolts.
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How Do Most Clients Find You? Why It's Vital to Stay Top-of-Mind
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RPR: Redesigned, Reorganized, and Refreshed for Your Success
RPR has some exciting news for REALTORS. In two short weeks, we'll unveil our biggest product update ever! Based on input from REALTORS like you, we're launching a refreshed version of the RPR website. It will soon feature a cleaner, eye-pleasing look and feel, while also offering an easier and more intuitive user experience. We're confident that you're going to love it! And in no time you'll be using it to build your business, "wow" your clients and close more deals. We're also pretty sure you don't just want to read about it. Watch this quick video to get a sneak peek at the newly redesigned RPR: Here are just a few of the highlights: A cleaner look and feel: offering users an overall fresher interface with more white space. It is also 30% wider with bigger fonts and larger images. Search all properties from one spot: the ability to search residential and commercial properties from one area, which further solidifies RPR as the only residential and commercial site exclusively for REALTORS®. A user-centric homepage: designed and built for productivity, the new homepage offers "Shortcuts" to tools and features, and customizable "My Market" areas with quick access to property hot sheets. Powerful and flexible search results: allows users to scan properties in multiple views, including List view, Map view and Photo view. Upgraded map capabilities: map searches are now easier, faster, and more intuitive. We hope you're as excited to use the new "refreshed" RPR as we are to share it with you. If you want a chance to see it in action before it's launched, sign up for this live webinar. And be sure to keep an eye out for emails about additional training, webinars and educational opportunities to get you up to speed on this new and improved version. To view the original article, visit the RPR blog.
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Get More Listings with the Right Seller Services
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How to Create Real Estate Facebook Ads that Work
Facebook is a powerful platform to advertise on. Not only are you guaranteed an engaged audience--nearly three-quarters of U.S. users scroll their news feed daily--but, if you know what you're doing, you can take complete control over your ads' content, budget, placement and delivery. But control has its downsides, too. When you run your own ads, you're accountable for their performance. To ensure they do well and that you don't waste money, you really need to learn the ins and outs of Facebook's advertising platform. Then once your ads are live, it's important to monitor them and make adjustments as needed. This, of course, takes time away from your other responsibilities, like working with clients or prepping for things like listing presentations and showings.
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Ready for Your Pre-launch Preview of the New RPR?
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10 Veteran Agent Tips for Real Estate Rookies
Have you ever imagined being able to time travel and share with your younger version the secrets to life? Imagine how much better your life could be if you knew then what you know now. Some rookie agents may not have the opportunity to ask a well-seasoned, experienced agent for advice or the lessons they've learned throughout their career -- so we thought you'd find value if we collected tips veteran real estate agents wish they knew when they first started their career. Some of these tips derive from real estate agent mistakes, some are from success, and all of them are from experienced agents. After reading this article, you will have the knowledge to make better decisions that will accelerate your real estate business and prevent you from making rookie mistakes. Here are the 10 real estate tips from veteran agents to rookie agents:
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How to Find a Transaction Coordinator
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How to Leverage Instagram Reels for Real Estate
Instagram Reels is a sensational new feature in the world of video production and creation. It allows users to create and combine short video clips, set catchy music, and adorn your video clip with text and stickers. Sound familiar? If you think it's a carbon copy of TikTok, you're not the only one. Instagram launched Reels back in July/August. After India instituted its TikTok ban, Instagram introduced its beta version of Reels. With tensions rising between America and China and Tiktok's possible ban in the US, Reels presents a new opportunity for video content creators specializing and capitalizing on short video content. Real estate agents are no strangers to short video content. TikTok became quite a popular platform for real estate agents. Turns out people love watching listing tours and receiving quick tips from real estate agents. Reels is a new platform with as yet untapped potential for a possible new audience. Considering that the Instagram algorithm is heavily favoring Reels content since it's a new platform, we think real estate agents might see surprising results by posting on Reels. How to Use Reels Using the Reels feature is pretty easy: You open the Instagram App. Access the Instagram Stories camera and near the bottom of the screen, you'll see the Reels option. You can start recording by tapping the Record button. Add audio via the Audio icon. Change the speed of the video by tapping the Speed icon. The Timers icon helps you control the video recording time. The Align button helps you to line up the objects with the next clip for a seamless transition After your short clip is ready, you can move to a share screen, finalize your video by adding a cover image as well as a caption and hashtags. You can tag your friends and share them with your followers. You also have an option to showcase your Reels on your Feed, or just keep them in the Reels section. As you see, Reels is similar to the TikTok platform. The main difference is the duration of the video. How Can Real Estate Agents Benefit from Reels? Real estate agents have seen great results from platforms such as TikTok. We see that short-duration videos work perfectly for the real estate industry. They are easy to record and often they match thematically with the video type. For instance, if a real estate agent is planning to record a short tip video, Reels is perfect for that. So what type of video can real estate agents record with Reels? Market reports Market updates Short tips for homebuyers and sellers Educational tips for fellow real estate agents Personal content. You want to have a strong connection with your followers. What can strengthen this bond more than showcasing you're just a fellow human being? Breach the fourth wall! Listing tour. Short-duration videos are perfect for listing videos. Funny real estate agent stories. Spice up your Reels stories with funny content. Day in the life of Realtor. To view the original article, visit the Realtyna blog.
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Your Script to Cold Call Landlords During COVID
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The Social Realtor: How to Grow Your Facebook Audience
As a Realtor, growing your social media presence can be a powerful tool for growing your client base. Growing your reach and engagement through Facebook is a great way to get started. Facebook is the largest social platform, with 2.45 billion users and 1.6 million people using their account on a daily basis. Today, we'll lay out how to reach Facebook users organically without the use of paid advertising. This will also help increase your engagement through likes, shares and comments.
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Top 10 Interior Design Trends for 2021
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How to Set Yourself Up for Busy Season Success
Believe it or not, we're not in busy season. Yes, the real estate market has been red-hot since June, with a record number of buyers looking to relocate in the wake of the pandemic. And, yes, this winter has been one of the most active in recent memory—so much so that, to many in the industry, it's as if last year's buying frenzy never ended. But the truth is, the market is comparatively slower right now, and it will pick up steam in the coming spring and summer months, just as it always does. In fact, as more sellers gear up to enter the market to capitalize on record-high home prices, we might be on the precipice of one of the busiest busy seasons in recent memory.
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Real Estate Business Goals for the New Year
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6 Feet Under: Stop Killing Your Listings with Inaccurate Measurements
Ever been in a position where the house that you just sold ended up being not as presented? What if the square footage of the property was not as per the measurement standards that it should have adhered to, as you just went by some old property data that you had access to? Well, nobody expects you to be a master of measurements. But the expectation of professionalism, reliability, and accuracy is something that every real estate agent is held accountable for. It all begins with best practices when it comes to marketing a property, by targeting one of the most important factors of any listing: accurate square footage. You can hit the sales bullseye by having your listings measured with precision and accuracy. And the best way to do that is to start with the right tools. A simple digital camera and measurement app are not good enough to provide the consumer with the best possible experience. If you want to lead the way, you need the latest technology backed by proven raw data. Measurements fall into three categories: reliable, reused, and reprehensible. Are you hitting the right target or are your listings six-feet under? The Good, the Bad and the Ugly of Residential Measurements The Good Measurement standards, like ANSI and the American Measurement Standard (AMS), provide one set of rules to accurately represent the size of a property. Why is it important to have accurate measurements? Both buyers and sellers look at size as a way to compare the value of each property. When laser-accurate measurements are paired with an all-in-one package of photos, floorplans and 3D tours, a buyer can see the value and develop a deep understanding of a property. For the seller, the benefit is better marketing through reliable information to get top dollar for their home. For you, the real estate professional, accurate measurements help build trust with the consumer, elevate your brand, and encourage better leads and referrals. The Bad Relying on your ability to self-measure a property is not the best practice. Sure, you were a math whiz in school and even part of your university's Calculus Club, but real estate agents with measuring tapes and old school devices can be a problem. Knowing what to measure and what not to measure becomes a challenge and often leads to misrepresenting a property's size by either too big or too small. Another no-no is using blueprints, someone else's expired listing measurements, or relying on tax data. Blueprints are often altered when homes are being constructed, and the homes themselves go through renovations long after the initial build is complete. Obviously, your competitor's expired listing information poses a few dilemmas, which may include inaccurate square footage calculations or perhaps even missing sections of the home altogether. Then there is tax data. Municipalities do not always have updated information on a home's measurements past the submission date of the original build. What about that additional mother-in-law suite that got added a few years back? Not including or excluding renovations will get you off the dean's list and onto the probation list. The Ugly Wrong measurements, either by accident or on purpose, like missing laundry rooms and walk-in closets, or adding in areas like open stairwells, exterior patios, decks, and porches are a whole lot of ugly. Misrepresenting the size of a house just to increase price based on square footage is a fraud, but marketing a home using inaccurate data can get you, the buyer, and the seller involved in a lengthy and pricey lawsuit. As a real estate professional, you owe fiduciary duties to the consumer that include providing accurate square footage for every listing. You cannot assume every piece of the floor plan is living space. Can you really include both bay and bow windows, dormer windows, and crawl spaces in the square footage? These areas are difficult to measure and should not always be added to the total size of a home. Ceiling height is an important factor when it comes to usable living space. Having a precise floor plan can show you whether or not you should actually consider the attic in the total square footage. How do you calculate accurate square footage? Do you measure around the exterior perimeter of a home or the interior? A condo plan represents size using the exterior method of measurement when, in fact, the actual living space is measured from the interior walls, a substantial difference in square footage. When there are so many questions surrounding square footage calculations, you need to hit the mark every time. How can you inch your way up to the top of the real estate leaderboard? Residential measuring techniques vary from place to place throughout Canada and the United States. How do you know which numbers you can trust and does it really matter? Accurate measurements affect the CMA of a home. When a home is measured precisely to a set of standards, it provides value, fosters communication, and builds trust. Companies like iGUIDE partner with professional real estate photographers to provide a reliable, consumer-conscious method of calculating square footage. With laser accurate measurements backed by cutting-edge technology, you can market properties and give your clients the best consumer experience. If a picture paints a thousand words, a detailed floor plan with precise square footage speaks a thousand tongues. Show your professionalism and get your measurements done by a professional. Accurate measurements, together with precise floor plans, communicate value to both the buyer and the seller. Ugly measurements mar the real estate industry, bad measurements interrupt the consumer's journey, but good measurements are like a Shakespearean sonnet that allow for accurate rhythm and flow of every home with no poetic license. To view the original article, visit the iGuide blog.
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Commit to a Blogging Strategy in 2021
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Read This First If You Need Help Setting Up a New Tech Device
New year, new devices. Fortunately, Tech Helpline can help you set up all kinds of tools and devices. When you think of getting assistance from Tech Helpline for a new device, you probably think about laptops, desktops, printers, and your smartphone. That's still 100% true: Tech Helpline can help you troubleshoot all of these devices when they are giving you trouble. But did you know that the Tech Analysts at Tech Helpline also can help you with setting up many other new tech devices? Or help you switch from an Android to an iPhone, Windows to Mac, or vice-versa? Tech Helpline is ready to help with nearly all of your technology needs as a real estate professional. With a combined 300 years of technology experience, Tech Helpline has become the No. 1 tech support service expressly for real estate pros like you by providing friendly and highly responsive services. Here are some of the devices that Tech Helpline can help with to get your new tech ready to go: Smart speakers: If you have a new Amazon Echo, Google Home, or Apple Homepod smart speaker, Tech Helpline can help if you get stuck setting one up. Smart displays: For those who received an Echo Show or Facebook Portal for a holiday gift, if you have challenges setting them up, reach out to Tech Helpline. Other smart home devices: If you are outfitting your home office with smart switches, smart light bulbs, or smart plugs, they may not be as easy to set up as the initial instructions indicate. You can reach out to Tech Helpline for help. Bluetooth headphones: While most of the time, Bluetooth devices connect flawlessly, there are exceptions when you can't get Bluetooth to connect. Tech Helpline can help. Video camera: A new standalone video camera can make your Zoom calls crystal clear, but it's not always easy to get your new camera set up. Or once you go back into Zoom, your laptop or desktop computer's camera takes over as the default. A Tech Helpline analyst can help you get your new camera set up right! External microphone and stand: Because virtual meetings have become a go-to tech tool for agents, adding a separate microphone allows you to be heard better than ever, without headphones on your head and chords dangling in front of you. But it can be challenging for some computers to recognize a new external mic and keep it as your default. Tech Helpline is ready for your call. Adding one or more monitors: Many agents are discovering the benefits not only of a larger screen monitor when working from home, but the value of having multiple screens — one or two more connected to your laptop or desktop. Getting a new monitor set up to allow you to work the way you want is essential, and contacting Tech Helpline can help you expedite the process. Smart car technology: Tech Helpline can help fix your car? Well, sort of. At least when it comes to setting up Apple CarPlay or Android Auto in newer vehicles that have this option. Grab your mobile phone, sit in your car, and give Tech Helpline a shout. And if you have a new mobile phone or computer, you'll need help setting up, remember that Tech Helpline can help you get all your data — yes, especially your photos — off of your old device and onto your new device. More Technology Advice Articles: You can read more about how Tech Helpline can help you with all your tech needs in these articles as well. 10 Things You Can Call Tech Helpline About That You Didn't Know You Could Working in isolation? Remember Tech Helpline can help Tech Helpline Can Help You Get More than Your Computer Fixed Tech Glitch? Why it's not the time for DIY Why You Shouldn't Fear Calling Tech Support 7 more ways Tech Helpline can help you Again, if you need assistance with any new or existing technology or with any other tech questions you have – Tech Helpline is ready to help you! To view the original article, visit the Tech Helpline blog.
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Top Ways REALTORS Are Using RPR
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5 Different Real Estate Emails to Schedule Ahead of Time
Do you ever wish you had more time on your hands? You can get more of this much needed resource by utilizing this time saving hack: scheduling emails. In this article, we list a few different emails you can schedule ahead of time to help ease your workload.
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How Do Real Estate Teams Work?
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How 2020 Changed Homebuying and Selling
In the first week of March 2020, hundreds of thousands of home sellers put final touches on their properties before their agents listed them for sale. At the same time, a new and deadly coronavirus strain was sweeping the globe. Within a matter of weeks, home sales would plummet to their lowest levels since the housing crisis of 2007, and by year's end, 2020 changed homebuying and selling in drastic ways.
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How to Build Your LinkedIn Profile in 5 Easy Steps
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The 7 Best Real Estate Podcasts to Listen to Right Now
Podcasts aren't just books for your ears. This is an entirely different medium for learning and entertainment. Episodes are guided by a host(s) and range in format from one-on-one interviews to Q&As to personal narratives. The variety of content and depth of information are part of what makes them so engaging and worthy of your time. Whether you're just getting into podcasts or want to breathe some fresh air into your library, we've collected the seven best real estate podcasts that you should check out this year. Together, they provide a good mix of inspiration, business tips, industry news and tech trends. You may not end 2021 subscribed to all of them, but give each one a listen and stay devoted to those that you find most useful and engaging. In no particular order, the seven best real estate podcasts are:
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Realtor.com Partners with Qualia to Deliver Simplified Digital Home Closings
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How to Get More Listings with a Comparative Market Analysis
When discussing marketing for real estate agents, a lot of attention is given to attracting leads. Once your leads convert into customers, however, you still need robust resources to help them meet their goals. Along the way, you also build their confidence by demonstrating your local expertise. One piece of content that appeals to both leads and customers is the comparative market analysis.
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5 Reasons to Make the Move to the SentriKey Real Estate Mobile App
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2021 Pandemic Resources for Agents
While welcoming the new year with open arms (see ya, 2020!), we are still facing a pandemic that is altering the current state of reality. The housing market has seen many economic impacts due to COVID-19. Whether it be movers considering moves out west or down south where it is easier to social distance per Forbes, record low interest rates, or virtual home tours and the increased dependency on technology, there is no doubt that times are certainly different. With this comes a different way of working, and a different need for certain resources. As we did at the beginning of the pandemic, we have compiled a great list of COVID-19 resources for agents during these strange times. The National Association of Realtors The National Association of Realtors (often referred to as NAR) offers a great handful of resources. Their main COVID-19 resource center can be found here. Financial Assistance: Resources regarding financial help for agents can be found at the below links. Mortgage and Personal Finance FAQ: Offering helpful insight into common questions regarding mortgage issues and current bank relief packages. A great tool for both agents and home buyers. Small Business FAQs: As the NAR states, many Realtors are owners or members of small business. This easy-to-read FAQ helps answer a handful of financial questions in regards to small business. Budgeting Assistance: Looking to spend your money wisely? This helpful guide can help trim those unnecessary expenses. Growth: Looking to learn while spending more time at home? The NAR offers a lot of great tools on how to develop your career further. Pivot in Place Series: This series is a great resource for classes on all different subjects. Learn about cybersecurity, Fair Housing principles, or COVID-19 legal concerns and how they are being addressed. News: Staying up to date on what is going on in the market is important; luckily, the NAR has some resources to help. Weekly Housing Market Monitor: Keep a pulse on the current state of the housing market with this weekly report to help pivot when needed. Realtor Magazine: Offering daily updates on all things related to the housing market, including the impact COVID is having on it, Realtor Magazine is a great, easy-to-navigate tool. The CDC The Centers for Disease Control is one of the best places to reference in regards to questions about COVID-19. The CDC frequently updates their site to include new information regarding the disease, and tools for businesses. General Information: The CDC has designated many portions of its site specifically for business owners and employees who are being affected by COVID-19. Workplace and Business Resources: Helpful resources such as FAQs, testing and contact tracing information, and additional tools can be found here. Things to Know: A quick reference for COVID related issues like symptoms, what to do if you or someone in your household becomes sick, and where/how to get tested. Data Tracker: An easy way to stay up-to-date with case numbers in your area. Health Resources: Stay up to date with CDC recommendations in regards to procedures, social distancing, etc. to keep you and your coworkers safe. Cleaning Procedures: CDC recommended cleaning protocols can be found here if you are cleaning an office. Helpful information on ventilation can also be found here. Marketing Tools: The CDC has put together helpful marketing tools addressing COVID related topics. Communication Resources: Helpful videos and graphics that can be used to discuss important COVID-19 topics like wearing a mask or vaccine information. To view the original article, visit the MoveEasy blog.
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Dynamic Video Ads Make You a Real Estate Diva (Yes, men too!)
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5 Simple Steps to Scale Your Real Estate Business to the Next Level
Aren't you tired of being too busy? If you're drowning in work, can't give your clients the attention they deserve, and can't find free time for yourself or your family, that's a good indicator it's time to scale your real estate business. By scaling your business, you can reassess your processes and create the infrastructure necessary to properly manage and facilitate its growth. If you scale successfully, you'll increase your income, have more time for clients, family, or yourself, exert less energy on less important tasks, and ultimately increase your market share in your area. In this article, we'll show you five steps to scale your real estate business:
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2021 Housing Inventories: Will They Run Out?
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Realtor.com Adds More Immersive 3D Home Tour Experiences
To address increased consumer demand, realtor.com today announced that it is adding two new technology providers, Asteroom and CloudPano, to provide additional 3D tour options for home shoppers. In addition to Matterport tours, real estate agents can now upload tours from Asteroom and CloudPano directly to listings on realtor.com. "Concerns around the pandemic certainly heightened the demand for 3D tours, as many home shoppers wanted to explore the home but didn't feel comfortable visiting in person. However, they are more than just a COVID solution, they are now an important option for consumers during their home buying journey," said Rachel Morley, Chief Product Officer, realtor.com®. "Realtor.com® is adding two new technology providers, Asteroom and CloudPano, to help empower agents and brokerages to add more 3D tours to their listings, which we know leads to more views and better engagement." 3D tours have become a crucial part of the home buying journey, and enable home shoppers to understand what it feels like to be in a home without having to step foot inside. By clicking on the 3D tour button on a realtor.com® listing, the viewer can explore an interactive 360-degree view of the home, just as if they were walking the property in person. Asteroom, CloudPano and Matterport have offerings that leverage smartphone cameras which enable quick scanning and cost less than solutions that require specialized equipment. By providing agents with low-cost, easy-to-use options, realtor.com® will increase the accessibility and availability of 3D tours on its listings. A realtor.com® consumer survey conducted in the spring found that 65% of home buyers believed that virtual tours would continue to be a great resource in their home shopping process even after the pandemic. And while the pandemic accelerated virtual tour adoption—at the peak of the lockdowns, listings with virtual tours received 17% more views per property—that momentum has continued. In December, listings with 3D tours on realtor.com® were up 227% since the pandemic began in March. Learn more here.
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Tips for Setting Up Google My Business for Real Estate
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Real Estate Content Marketing: 5 Easy Tips to Follow
When you're investing in content, you're focusing on providing value to your potential clients. This makes content marketing one of the most effective ways to generate seller and buyer leads. Wondering how to make real estate content marketing right? Check out the five tips below. They will focus on the most effective content types to give you a headstart.
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3 Key Strategies to Generate More Real Estate Leads and Fill Your Pipeline for Months
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6 Key Steps to Jumpstart 2021
Wow, it's 2021. Sometimes it may feel like we are in a science fiction movie with all the stress and impact from 2020 and the first two weeks of the year. Nevertheless, every day and every year we can begin anew and recreate the business and life that we have envisioned for ourselves, our family, community and our world. Today, there is a lot of competition for your real estate business; that's why staying relevant and top-of-mind when someone needs your services is the place to start. Here are six tasks that produce high ROIs (Return on Investment).
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New Zillow Rental Manager Announcement: What Does It Mean For You?
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Common Misconceptions Agents Have About Real Estate Websites
When it comes to real estate websites, there are a few complaints that we hear more often than others. This is typically due to misconceptions or assumptions. We are here to clear all that up. Here are common misconceptions about real estate websites:
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Guide to YouTube Ads for Real Estate Agents
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Rule Your Real Estate World with One Simple App
We know you love real estate, but it can't always be fun keeping all those plates in the air. The good news is, you have the power to be more productive right in the palm of your hand. With the app from Realtors Property Resource (RPR), REALTORS have exclusive access to a whole host of tools that improve productivity while on the go, not to mention RPR's abundance of property data and reports. From simple solutions like search by voice to creating a CMA using your phone, these RPR app and website features will definitely keep you in the driver's seat.
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5 Predictions for the 2021 Housing Market
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How to Stage a Great Virtual Home Showing
With the current state of the world, virtual home tours are increasing in popularity due to CDC social distancing recommendations. Selling and showing a home virtually is a great tool to use while the world is limiting face to face contact, and be more personal than what many expect when utilizing the right tools. Some benefits from virtually showing a home other than limiting the spread of COVID-19 are:
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Your 2021 Real Estate Marketing Plan
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Direct Message Marketing on Social Media Is Wrong
If you are like me, you get direct messages on LinkedIn every day with offers to help you grow your business. Some of them are from people or companies that you know, and others are spam from people or companies that you do not know. The come in like this:
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How One Email Generated $2 Million in New Business in One Day
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Understanding IoT (Internet of Things) Risks: How your clients can protect themselves
The IoT, or Internet of Things, refers to any physical device connecting to the internet that collects and shares data. With the explosive growth of devices in a home that can connect to the internet, you and your clients need to understand the risks surrounding IoT devices and the ways to secure protection.
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Social Media for Real Estate Agents: Do's and Don'ts
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Is Sight Unseen the Future of Selling Homes?
During the COVID-19 pandemic, most industries have been unable to escape the urgent need to adapt services for an increasingly online world, and real estate, which has traditionally conducted business in-person and on-site, has certainly not been left untouched by this. The industry has seen the majority of renting and selling processes either put on hold, moved online or proceed with added safety measures. But despite lockdowns and restrictions, many people still need to sell homes. The industry has seen an incredible increase of virtual viewings that has led to growth in buying or renting without viewing the property or 'sight unseen.'
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9 Tips to Market Your Real Estate Listing for Telework
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Live Video: A Great Way to Grow Your Business During Quarantine
Each week, the Secrets of Top Selling Agents Facebook Group is bringing you live training on topics that matter in these challenging times. One of our sessions featured Sue "Pinky" Benson--a top real estate video rock star. Find her tips for creating video open house and virtual home tours below! Find more resources and other training recaps on our COVID-19 Resources page.
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6 Ways to Get More Seller Leads
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The Social Realtor: How to Grow Your Instagram Audience
Building up your Instagram community is a great way to increase brand awareness as a Realtor. Instagram ranks as the third most popular social media platform (right behind Facebook and YouTube) with over a billion active users. Here, we will be looking at organic growth on Instagram without using paid advertising.
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Your Real Estate Listing Presentation Checklist
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Reasons to Invest in Real Estate as a Real Estate Agent
Are you making the most out of your involvement in the real estate industry? As an agent, you are in the perfect position to become a profitable investor in the industry. There are many reasons to invest in real estate as a real estate agent and at least one is sure to grab your attention. It is understandable you may not want to feel like your life is completely consumed by the real estate industry. With your existing knowledge, though, and skill related to the industry, you are only missing out if you aren't investing in it.
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One Great Way to Recession-Proof Your Business
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How to Get Your Real Estate Business Ready for the New Year
In this post, you'll learn a few steps to take in ensuring you are well prepped for the new year. So, if you have a few minutes to spare, please continue reading to see how you could stay on top of your business and still have time for yourself in 2021.
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[Best of 2020] Real Estate Is Now Considered an Essential Service According to U.S. Government
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10 New Lead Sources to Explore Before New Year's
Consistently generating new leads is one of the most important tasks real estate agents must master to be successful. Most experts recommend nurturing at least 3-5 different lead sources to fuel your business. Here are ten lead sources you should explore for the new year that may help you reach your business goals.
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[Best of 2020] 16 of the Best Real Estate Memes of All Time
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The Top Producers' Road Map to Delivering Great Experiences for Buyers and Sellers
High-performing real estate professionals leverage their time with an efficient and focused approach. Instead of trying to manage all aspects on the buying/selling continuum, they focus on the most critical moment of truth in the real estate cycle: the client experience. Top producers understand that providing stellar customer service is where the magic happens – and that the customer experience is what establishes their reputation. While top producers can't control everything in the buying/selling journey – so much is out of the agents' control – they can own and greatly influence this part of the continuum. They do so by devoting sufficient time and effort to each client's buying/selling experience and guiding them through the three stages of the journey: the awareness stage, the consideration stage, and the decision stage.
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How to Ride the Wave of a Seasonal Sales Cycle
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[Best of 2020] Friday Freebie: Download a COVID-19 Postcard and Reach Out to Your Sphere
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in May and is #3 in our countdown. See #4 here. The coronavirus pandemic has changed the way we live--and the way we need to communicate. Gone are the days, for example, when agents could send their contacts a calendar of local events (what events, right?). So how do we communicate in this new era while remaining sensitive to changing norms and our sphere's changing needs? Find out for yourself in this week's Friday Freebie. We're introducing you to a series of coronavirus-related postcards that hit just the right note for reaching out to those who matter most to your real estate business. Free download from the COVID-19 postcard series by ProspectsPLUS! What kind of postcard messaging strikes the right tone during the coronavirus era? That depends on the type of real estate agent YOU are. Whether humorous, helpful or nurturing, there's a postcard with a voice that matches yours in today's Friday Freebie. RE Technology readers can download one free postcard from a library of 115 different postcards designs in eight content categories, courtesy of ProspectsPLUS! Here's a look at the types of postcard you can send to your sphere: Animals: Use humor to connect with clients with funny animal postcards. At Home: Offer helpful at-home advice for how clients can fill their downtime. Comfort Foods: Strike a nurturing tone with recipes for making comfort food. Content Cards: Remind clients you're the helpful home expert with home maintenance tips and more. Definitions: Gently stay top of mind with these trendy outreach cards. Inspiration Cards: Remind your sphere that brighter days are ahead with motivational designs. Looking for Listings: The market is still active! Remind homeowners that now is still a great time to sell. Virtual Marketing: Are you a tech wizard who knows how to thrive in these times? Show off your virtual tour capabilities, remote meeting skills and more! Download any COVID-19 series postcard for free with promo code FREECARD. Your postcard includes your choice of design on the front and your customized contact information on the back. Print your postcard at home or share it on social media, via email, and on your website. Download your FREE postcard today with promo code FREECARD at checkout!
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[Best of 2020] 10 Thank You Notes That Will Generate Business
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7 Real Estate Workshop (or Webinar) Topics that Generate Leads
Hosting a real estate workshop or webinar will inform a lot of buyers and sellers while they decide if they want to buy or sell a home. The goal of your real estate seminar is to educate and inform people while asserting yourself as a real estate expert and guide. As part of your presentation, make sure everyone leaves with your information and give them important content that will guide them through their buying or selling journey – whichever applies to them. If someone is farther along their real estate journey, give them homework and a list of steps to complete to reach the next phase of their journey. Finally, ask past clients to invite their friends and promote your seminar. Here are seven examples of real estate seminar topics:
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[Best of 2020] Are You Unknowingly Encouraging Sellers to List as FSBOs?
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5 Gift Ideas for Real Estate Agents
Looking for the perfect gift for a real estate agent in your life? Look no further! Here are some top gift ideas to help agents grow their business or relax after a long day. 1. Real estate books As technology advances and the economy shifts, the way real estate agents find leads, nurture their contacts, and even network with peers shifts. Real estate books can help agents find new ways to approach tested business strategies as well as explore new ways to build their business.
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[Best of 2020] How to Prevent Coronavirus by Cleaning Your Smartphone and Computer TODAY!
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Real Estate Scripts and How to Use Them
Scripts are essential for any client-facing business. They're used across industries and occupations, from sales to customer service. A tried-and-tested script boosts confidence when speaking, keeps messaging consistent, and helps the business respond faster and at scale. Every agent needs an arsenal of real estate scripts that cover the gamut of common situations, from reaching out to a new lead to asking a past client to write a Google review. If you don't already have a variety of go-to scripts, now is the time to get started.
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Friday Freebie: Exceed Your 2021 Goals with this CRM and All-in-One Marketing Platform
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[Best of 2020] 5 Social Media Habits Agents Should Leave Behind in 2020
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in March and is #7 in our countdown. See #8 here. Social media algorithms are placing greater emphasis on personal, meaningful content over vanity metrics like numbers of followers and likes. Make those algorithms work harder for you this year by ditching these five detrimental social media habits.
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[Best of 2020] 8 Real Estate Closing Gifts That Return Your Investment
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How to Write for ActiveRain and Get More Points
Blogging has taken off in the real estate industry. As more and more agents shift online, it pays to produce and share valuable web content that can help you attract leads. One of the best forums to do this is ActiveRain. In this article, we will show you how to write for ActiveRain and get more points.
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[Best of 2020] 5 Real Estate Apps that Will 'Wow' You and Your Clients
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3 Ways to Be More Productive in Real Estate
3 things you can do in your database right now Time is of the essence in the current real estate market. How are you staying on top of your productivity goals? Here are three quick (but impactful) ways you can be more productive right within your database.
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[Best of 2020] 6 Apps to Help You Take Better Listing Photos
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Lost in Translation: A Realtor's Guide to Working with Remote Clients
To understand and communicate within the world's web of multicultural societies requires skill. Language barriers, cultural differences, and terminology can cause confusion when building consumer relationships around the globe. How do you, as a Realtor, keep everyone from getting lost in translation when working with clients outside your current city of business? Remote clients can come from as close as your own backyard or as distant as halfway around the world. Either way, working with clients whom you have never seen face to face has some challenges and rewards.
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