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Looking Back and Forward: RPR's 2020 Year in Review
Tuesday, December 8 and Thursday, December 10, 2020 Wow, what a year. Our personal and professional lives were turned upside down, and there's still plenty of uncertainty in the future. However, the real estate business (and many others hopefully) continues to forge ahead, adjust, and maybe even improve. As the year winds down, please join us for a look back at 2020. We'll review RPR's new and most popular features, share our trainer's top tips, and take a sneak peek at what we have in store for 2021. Register now!
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6 Reasons Your Digital Ads Aren't Generating Real Estate Leads
Digital marketing ads are powerful tools for real estate lead generation. They offer crucial benefits for real estate agents that want to scale their business or streamline lead generation by offering the ability to hyper-target consumers, reach a larger audience, and track performance. But what good is a powerful tool if you don't know how to use it properly? If you're experiencing challenges with your digital marketing ads, you've come to the right place. In this article, we'll review the top six reasons your digital marketing ads aren't generating real estate leads and offer tips for solving them.
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Post COVID Real Estate: It Will Never Be the Same!
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How Every Agent Can Help Solve Our Inventory Shortage
Every agent today needs more listings. If you had another listing, you would have another sale; it's that simple. What's not simple is solving our inventory shortage. According to the National Association of REALTORS (NAR), inventory in July 2020 was 21 percent lower than 2019's already anemic levels. Making things worse, homeowners move once every 13 years today, up from every eight years in 2010, according to Census data. Unlocking Inventory I recently wrote about a new "bridge" solution to help agents unlock inventory, allowing homeowners to buy their next home before selling their current one, solving the chicken-and-egg problem. zavvie is giving leading brokerages coast to coast the tools their agents need, including this bridge solution, to help homeowners get moving again. Unlike the previous solution, a bridge loan, homeowners can buy their next home with a cash offer and then move in immediately. It's a noncontingent transaction. Homeowners Are Overwhelmed Many homeowners are not only stuck, they're overwhelmed. They want to sell, but they don't know where to move, so they see selling as too much of a hassle. They are fearful and have safety concerns, especially with the impacts of COVID. They are in lockdown mode and sitting on the sidelines. How can an agent change that mindset? The easiest way to get homeowners off the sidelines is to show them an offer. The zavvie platform provides brokerages with an Offer Optimizer to do just that. Agents can show sellers the different options available: an all-cash offer, an instant offer from iBuyers, a bridge solution, concierge services (to take care of the prep and repair before a home goes on the market) or selling a home on the open market. We know that 90 percent of homeowners want to see an iBuyer offer, but only a few will select it. Most folks are going to list on the open market or wait to sell. An agent should be the one to walk them through all of these options. Becoming a Modern Agent A modern agent doesn't just talk to clients when they're ready to sell. A modern agent talks to clients about options and solutions that are available today. That's how an agent can move from being transactional to advisory. Any modern agent can show homeowners all the options available to them—you don't need zavvie to do this. However, two things happen when you use this strategy: The agent stays at the center of every transaction—iBuyer, bridge, concierge or open market. zavvie helps give sellers what they want: a professional agent they trust. Sellers are willing to pay an agent to bring those options to them and represent them no matter which path they choose, including selling to an iBuyer. We have to create more inventory. Our inventory problem won't be solved anytime soon, so the modern agent needs to take action. Contact five homeowners you know are stuck. Walk them through the new solutions available today. That's the best first step we can take to solve our inventory shortage. Lane Hornung is CEO and co-founder of zavvie, a complete platform offering all selling options for real estate brokerages, and is CEO/founder of Colorado-based 8z Real Estate, one of the nation's most successful brokerages. To view the original article, visit RISMedia.
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Home Office Necessities for the Busy Real Estate Agent
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Brian Buffini's Bold Predictions: 2021 Real Estate Market Outlook
Tuesday, December 8, 2020 at 9:00 AM PST Brian Buffini, founder and chairman of Buffini & Company and real estate legend, presents his Bold Predictions to unveil the 2021 market trends you can bet on. He cuts through the noise and shares what you need to know and do to build a profitable business that lasts. Get locked and loaded for 2021! Featuring Special Guest: NAR Chief Economist Dr. Lawrence Yun Brian will cover: State of the market, industry and agent! Market forces at play for the remainder of the year. How to future-proof your business against industry disrupters. How to stay on track and focused for a profitable 2021. Register today and secure your virtual seat for the most important broadcast of the year!
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How to Boost Your Business When You Partner with a Builder
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What Do the Best Real Estate Websites for Agents Have in Common?
Competition is fierce in the real estate industry. Naturally, agents focus on doing things that make themselves and their brand stand out, like clever marketing, creating flashy ads and handing out branded freebies. But your real estate website is just as important, if not more so. Anyone who searches for you will land on Google and then continue to your website. It only takes a single impression to hold their attention or lose their business. Getting it right is essential in preventing consumers from leaving your site too quickly. If they're engaged, they'll gain value from your content, have more confidence in your brand and ultimately convert into a lead. There are six common traits that the best real estate websites for agents have in common. These include usability and content features that meet consumer expectations, as well as specific tools that help real estate agents capture leads' contact information. Get these right and your website will be ready for prime time.
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Working the Referral Game: How to Get Your Clients Producing Your Next Best Lead
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3 Must-have Hacks to Save Time Using Form Simplicity
One of the most popular transaction management programs, Form Simplicity, is the only transaction management program owned by a Realtor Association -- Florida Realtors. Used by associations and brokerages across Florida and throughout the nation, Form Simplicity is also one of the most intuitive software programs helping brokers and agents manage all their transactions digitally. Whether you are new to Form Simplicity or an experienced user, you'll quickly appreciate both the ease and the power of its robust features, making working from home easier than ever. For agents and brokers who want to save even more time using Form Simplicity, we reached out to our own Kaz Cisowski, Technology Training Manager at Florida Realtors, for his best shortcuts. Since the pandemic, Kaz has been extra busy, holding virtual Form Simplicity training sessions for thousands of agents and brokers. In fact, the number of agents he's been training throughout 2020 has set a new total annual attendance record. Here are three of his best hacks to save time when using Form Simplicity, including step-by-step instructions and screenshots: Hack 1: Email Notifications Put Form Simplicity to do some of your transaction management work for you by having email notifications sent to the email address listed in the Account Information section. You can activate push notifications to your email address when using Form Simplicity's Email Notifications. Push notifications are email reminders that arrive in your inbox for events such as task reminders, collaboration comments with customers or participating third-party vendors, or broker review notifications. The notifications help to keep you on top of the paperwork and routine tasks related to your deals, giving you more time to focus on other vital work. 1. Once you log into Form Simplicity, go to the upper right side of the home page, locate, and click on the "Preferences" link. 2. Select the email notifications that you would like to receive by using the slider next to the various Notification options in the Email Notifications section. Note: Email notifications are sent to your email address that is on file with your association. If you would like to have your notifications sent to a different email address, type it in the Alternate Notification Email Address field and click the "Save Email" button. Hack 2: Create a Forms Package A forms package is comprised of a standard set of forms and files that are grouped together to simplify creating future transactions. Think of it as a template for future transactions of a particular type of deal. Group these forms together so you don't have to spend time searching for them over and over every time you want to create the same type of transaction. For example, you can create a forms package for Residential Listings. And when you have a new client for a residential listing, you can use your package to quickly add into your new transaction all of the forms and files you need. 1. The quickest way to create a forms package is to log in and click on the "Create a Forms Package" icon on the bottom of the Form Simplicity home page. 2. Name the package (i.e., Residential Listing Package), and click "Create Forms Package." Note: At this point, your folder will be empty. Add forms and files to your package next. 3. In the Forms Packages section, you will need to "Add a Form" and "Upload a File." Add and upload the Forms and Files that are customary for you to use in this type of transaction. Add Blank Forms to the Package 4. Click on "Add a Form" located below the Forms section. 5. When the Blank Forms Library window opens, click on the "Select a Library" drop-down arrow to select a library of forms, e.g., Office, State Association or Local Association. Place a checkmark next to the forms to be added, then click the "Add To Package" button. The forms you selected will now be available in your package. Upload Files to the Forms Package 6. After adding your forms to the Forms section of the package, then under the Files section, click "Upload a File." 7. You can access your files from your computer by using the "Click here to browse for files" button, then drag and drop your files in the File Upload window. Finally, give the file a description if you wish and click the "Save Files" button. Click on the "X" to remove a specific file. If you want to remove all the files, then click on the "Clear Files" button. 8. The file you uploaded will now be listed under the "FILES" section of your package. Note: Files you upload are static, i.e., not editable and will not auto-populate data. Now that you have created your Residential Listing Package, you may import this package of forms and files to your future Residential Listing transactions. For step-by-step instructions, visit the Help Center by simply logging into Form Simplicity and clicking the Help link on the navigation menu at the top right of the page. Hack 3: Create a New Clause Creating clauses will save you time by keeping the standard phrases or wording you use for your transactions within Form Simplicity. Once saved, these phrases can be accessed and used in multiple forms. The agents can create clauses for their personal use, or the broker can create clauses for all the agents in the office to use. And it's easy to apply the clauses to forms. 1. The quickest way to create a clause is to click on the "Create a New Clause" icon under the Useful Tools section on the bottom of the Form Simplicity home page. 2. This method will take you directly to the "Add New Clause" screen. Enter the name, the text of the clause, and click "Save New Clause." Note: You may repeat the process and create as many clauses as you need. 3. After creating a clause, agents will find them stored under the Personal section of the Clauses page. Clauses created by the broker will be listed under the Brokerage Wide section. As you can see, there are many ways to save time using Form Simplicity. By doing a little bit of extra work up front, you'll save time across many other transactions in the future. Kaz has even more time-saving tips that we'll share in the future. Email us your favorite at [email protected] Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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It's Time Your Real Estate Blog Posts Got GRAPHIC!
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The BoomTown Give Back Awards: Nominate Your Peers (or Yourself!)
In the spirit of thanks and giving, BoomTown would like to thank those in the real estate community who have gone above and beyond to serve others in 2020. These awards celebrate the agents who are stewards within their community, put service over self, and make an impact by paying it forward. The BoomTown Give Back Awards How It Works! Nominate yourself or a peer for one of the three Give Back awards (listed below) BoomTown donates $5 for every nomination to BoomTownLOVE Once nominations are closed, a panel of judges from BoomTownLOVE will select the three winners. Nominees and winners will be featured on social media and on BoomTown's social media channels to highlight these amazing accomplishments! Winners from each category will each receive a $1,000 prize! If you choose, BoomTown will donate the prize on your behalf to an organization of your choosing. Nominations must be submitted by December 11th at 11:59pm EST. The Helping Hand Award This nominee jumped into action to help a family, employee, community member, organization (etc.) in a time of need. Putting service over self and rallying behind someone less fortunate. The Walk-the-Talk Award The walk-the-talk nominee has actively made charitable giving a part of their business. Service and community are woven into their core values and they are committed to paying it forward. The Creative Changemaker Award This nominee brought an innovative spin to giving back, going beyond a financial contribution. A bright, creative idea that made a real impact. Nominate a real estate agent today!
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23 Productivity Hacks to Help Real Estate Agents Boost Their Business
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Creating Social Content to Get Engagement
A successful social media presence has to have content that will bolster engagement. To create content that is engaging, you first need to understand what exactly engagement is. What is Engagement? If someone has engaged with your social content, this means that your followers have done something like: Retweeting or mentioning your content if using Twitter. Commenting or liking your content on your social media channels. Clicking your links if you're running ads. Using your branded hashtags.
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11 Holiday Marketing Ideas for Real Estate Agents
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Learn How Top Producers Spend More Time Selling
People are drawn to the real estate business for many reasons, including the opportunity to make an attractive income, be their own boss, have a flexible schedule, and help families find their dream homes. But being a real estate professional isn't for the faint of heart. It's a career that's subject to circumstances often beyond the agent's control. Because the economy drives the market, everything filters down from there: market conditions and availability, pricing, seller confidence, buyer demand. Beyond these outside factors, agents have to juggle a wide variety of roles that require expertise and finesse such as prospector, marketer, administrator, salesperson, counselor, negotiator, and more. They're often expected to perform these roles with the patience of a saint and the endurance of an Olympic athlete. And, to top it all off, they're working without the certainty of a paycheck. Success can sometimes feel like a Herculean feat. And yet, there are top producers who have learned how to spend more of their time selling and creating great customer experiences that result in highly satisfied clients, referral upon referral, and top-dollar commissions. How do they do it? What do they know and do that other agents don't? A Day in the Life of a Real Estate Professional Let's take a look at a typical agent and their day. A real estate professional with three to five years of experience typically works 36 hours per week and is constantly on the go. They personally manage the majority of responsibilities on the buying/selling continuum, from lead generation to closing follow-up. Depending on the number of clients they're representing, the sales cycle status for each client, market conditions, and other variables, an agent's day can begin in the morning and extend into the early evening. At times, when markets are competitive and offers are being managed, the job can be all-consuming and seven days a week. And where is this business being managed? From the comfort of an office with everything readily available for reference? No. More often than not, an agent is conducting business directly from their smartphone, tablet, or laptop. Switching back and forth between apps that don't connect to one another. While sitting in the driver's seat of their car. Dealing with complexities and changes while on the road is the norm and can be stressful. A Time-Consuming and Dynamic Ecosystem So much of the real estate process is manual, time-consuming, mobile, with change being the only constant. Even the most organized real estate professional can become overwhelmed and have difficulty keeping track of everything. At any given time, an agent is relying on more than six different technologies and systems for showing service management, client communication, and access management solutions – critical areas of focus for a successful real estate business. Top producers understand that having the proper focus and the right tools enable them to concentrate on the most important part of the real estate cycle, which can make all the difference between a moderate and high level of success and income. What do top producers do that other agents don't? Learn the Secret to Their Success... Get your copy of "How Top Producers Spend More Time Selling" now for the answer. To view the original article, visit the SentriLock blog.
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How Realtors Can Thrive in These Challenging Times
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Discover the Dos and Don'ts of Text Marketing for Real Estate
Over the last few years, Millennials have turned up in the housing market by the thousands leaving, many wondering what they want when it comes to real estate. The future is now, and Millennials are here: Pew Research found they've been the largest generation in the U.S. labor force since 2018. That same year, NAR said they were the largest cohort of homebuyers, which has continued to hold true so far. What does this have to do with SMS marketing?
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The 6 Emails Every Agent Should Be Sending (FREE DOWNLOAD)
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4 Factors Influencing the Real Estate Rebound
The data continues to show a promising rebound for the housing market. After a massive halt in March and April due to COVID-19, pending home sales, listings, and solds have continued to increase month-over-month, showing that buyers are back in the real estate market. All-time low interest rates, remote workforce, pent-up demand, and life events (continuing to happen) are just a few of those factors. Find out the four biggest factors contributing to the rebound of the real estate market by watching the video above!
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The Top 10 Ways to Drive New Traffic to Your Real Estate Website
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zavvie Launches zavvie Pro to Help Agents Create Inventory, Turning Homeowners into Sellers
A decade ago, homeowners thinking about selling their home had limited options. Today, those same homeowners have the opposite problem--between iBuyers, buy-before-you-sell bridge solutions, and listing on the open market, they have more choices to sell a home than ever before. Yet homeowners often lack the information necessary to determine what choice will be the best one for them right now. The modern real estate agent now brings all selling options to the table, helping their clients choose their best option. zavvie, the first end-to-end real estate brokerage platform encompassing all selling solutions, is launching zavvie Pro to help modern real estate agents turn homeowners into sellers. A new nationwide service, zavvie Pro empowers the modern agent to show homeowners apples-to-apples comparisons of all the different selling options available in their market. zavvie currently powers a custom, centralized selling solutions platform for leading real estate brands coast-to-coast that connects agents, home sellers, and solution providers. Participating brokerages give local homeowners the ability to see instant offers from iBuyers, buy-before-you-sell options from bridge solution providers, and compare them to how much their home could sell for with an open market listing. The new zavvie Pro program is an advanced system for the modern agent and teams. zavvie Pro agents gain access to enhanced seller lead generation tools, personalized branding within the selling solutions platform, and a groundbreaking new service called OfferFax. OfferFax is a proprietary selling options report that provides agents an objective, apples-to-apples comparison of all available selling options to help agents guide their clients, including data-backed graphics that rate each offer based on current, relevant criteria. "zavvie Pro keeps the modern agent at the center of every sales transaction, no matter what the homeowner decides," said Lane Hornung, zavvie co-founder, and CEO. "We built zavvie Pro to help the modern agent generate more seller leads, win more listings, and always earn a commission," he added. Agents upgrading to zavvie Pro receive personal branding that puts them "front and center" as their name, photo, and contact information are all prominently displayed on all web pages and printouts. Enhanced seller lead generation tools to include a customizable main landing page, and the iOffer Estimator widget that an agent can add to any website page they have access to, as well as an exclusive customizable iOffer Estimator Landing page. With the customizable iOffer Estimator Landing page, once a homeowner enters a property address, zavvie's proprietary data platform returns an offer estimate instantly. Agents can then immediately follow up with this new seller to share additional information about all their sales options. "Consumers want to see all of their choices," said Hornung. "We know it's hard to find, submit, analyze and advise a homeowner about the multiple seller options in today's marketplace. Many agents don't work with different solution providers, so they lose out on converting homeowners into sellers. "Zavvie provides today's modern agent with the tools and dedicated support so homeowners can see all their selling options, giving them confidence when they decide to sell their home," Hornung explained. Hornung noted that zavvie's new OfferFax would give many homeowners the kind of insight and information at a glance that they currently lack. "OfferFax will encourage more homeowners to become home sellers," he said. In a single report enhanced by easy-to-understand graphics, OfferFax shows all solution provider property valuations and offer prices; all solution provider fees in dollars and cents; the average repair concessions typically requested by solution providers; estimated net proceeds for each seller option, including listing on the open market. OfferFax also numerically rates every seller option's strength relative to current, local market data and conditions. And it provides each option's actual time to sell according to current, local market data and conditions. A video overview of zavvie Pro is available below. More details on zavvie Pro are available on its website at zavvie.com/zavviepro.
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Zillow Ends Free Rental Listings. What Now?
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The 4 Cs of Real Estate Marketing
How do you cut through the noise, skip the gimmicks, and create an agent marketing strategy that actually works? Doing business without advertising is like winking at a girl in the dark.You know what you are doing but nobody else does. – Steuart Henderson Britt One of the things they don't tell you when you get your real estate license is that your job is as much about doing the thing as it is about telling other people about it. Marketing is one of the most important facets of your business. Without marketing, you can be the absolute best there is, but it will be difficult for people to find you. The trouble is that we are often taught that marketing is simply promoting ourselves. However, really good marketing – the stuff that works, gains followers and raving fans, and creates conversations – is almost always about the customer, rather than about us. Some of the biggest brands in the world are creating cult-like followings because they are marketing in an authentic, engaging, humorous, and often controversial voice. But most importantly, they are talking with their customers about their customers. These days, the places we can market ourselves are endless. There are social channels, paid ads, video messaging, and influencers. Our customers are seeing more ads and consuming more information than ever before. Having a strategy to cut through the noise and deliver real value is critical. If the idea of an 'agent marketing strategy' is scary, don't worry. It's pretty simple if you consider the four Cs. Customer The most important element of any great marketing strategy is the audience. Who are they? What do they struggle with? What don't they know? What do they need most? How do they define value? If you can answer these questions, you are off to a good start. The audience needs to feel that you are helping them, educating them and, most importantly, having a conversation with them. A simple way to audit your marketing to ensure that the customer is the focus is to look at how often you use the word "I." If the majority of your statements begin with I, look at ways you can rephrase them to begin with You. This small change can make a big difference in the tone and focus of your marketing. Content A pretty significant component of agent marketing is determining what to say and where to say it. Once you have clarified who your audience is and the problems they need help solving, the next step is to create a content plan. The most common marketing frustration is the moment when you know you need to communicate, but you are left thinking, 'But what do I say?' Having a content plan will help remove some of that frustration. First – start with some painstorming. Brainstorm a list of all the pain points your customers experience during the process of buying or selling a home. Each of these pain points becomes an opportunity to educate, solve a problem, or offer value. Next – create a list of all the ways you communicate with your database and customers. Include email newsletters, social media, print marketing, etc. Then, identify ways you can use those tools and touchpoints to help solve their pain points. Which advice works best as a video, a blog post, a social post, or a letter? Now you have a content plan. You have started to determine what you need to say, and where to say it. The next time you feel stuck for ideas, refer back to your painstorming lists. Curate Curation is a great way to turn noise into meaning. Curating (or gathering) a reserve of content simply means to collect articles, links, videos, graphs, and stats and save them for when you need them. Using a tool like Google Docs, Evernote, or even a desktop folder helps you have content ready to share or reference easily. The best thing about an agent marketing strategy is that you don't have to create all the content yourself! Whenever you see a great article or piece of content, tuck that in your reserve for when you need some fresh material. Consistency Perhaps the most underrated of the four Cs, consistency is the secret sauce that makes the entire strategy work. It's not enough to simply post, email, or mail something on a consistent basis – you should also make sure you are being consistent with your values, voice, and messaging. Your marketing should reflect not only what your customer wants and needs, but also what you believe and what you want to be known for. It's not enough to define your values; you must also deliver service, education, and information in line with your values. Even if you have the best content in the world, if it's not authentically consistent, it will simply add more noise. The truth is, you work hard. Real estate requires you to wear many hats and put out a lot of fires. Make sure that the marketing you are producing tells the story of your audience, and the value you bring to the table. Follow the four Cs and you will rise above the noise and provide lasting value. To view the original article, visit the iGuide blog.
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4 Online Shopping Hacks You Can Master Before the Holidays
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What You Should Know About VA Loans
There are close to 18 million veterans living in the United States today. These brave men and women, having served their country honorably, have earned VA (Veterans Affairs) benefits for education, life and medical insurance, and VA-backed home loans. As a real estate agent, you can help educate veterans about their home buying options to start, or continue, building their real estate portfolios. If you haven't worked with veterans and VA loans in the past, here are some things you should know.
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Friday Freebie: Guide to Homebuyer Personality Types (and How to Get Them to the Closing Table)
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Use Storytelling to Build Your Real Estate Brand Online
When you tell a story, every detail matters. The more vibrant the portrait you paint, the more likely the story's receiver becomes invested in its outcome. This fact is true when you're telling a traditional story, and it's equally important in real estate storytelling. The story you tell through your blog, your real estate website, or social media channels is your best opportunity to help shoppers fall in love with your local markets and your business.
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The 4 Pillars That Will Drive Real Estate Forward
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How Real Estate Agents Can Use Facebook's CTA Button
Did you know that there is a handy CTA button located under your Facebook cover image on your Facebook Business page? This CTA button has plenty of uses, but as a real estate agent, which options will bring you more business? The 3 Buttons Recommended for Real Estate Agents Book with You This button can help set up appointments via Facebook Appointments OR send the real estate lead to a landing page of your choice. The button text will read "Book Now." Contact You This will give you five possible options. You can send real estate leads to your website for contact info, open up Facebook Messenger, phone call, email, or sign up for a mailing list. The text on the button will read "Contact Us," "Send Message," "Call Now," "Sign Up," or "Send Email." Learn More About Your Business This can send the real estate lead to a Facebook video or to a page on your website. The button text will read "Watch Video" or "Learn More." Once finished, the button will look like this: Which CTA Button Should YOU Choose? Real estate prospects on Facebook are likely going to be in the research stage of their home buying or selling journey. This is why we would recommend using the "Send Email" or "Learn More" CTA buttons. You will be able to capture the leads early in the funnel, and nurture them using Facebook and a good email campaign. For the highest quality real estate leads, you have the option to use "Call Now" -- but that will result in a significantly lower quantity of leads. By the time a lead that is ready to transact finds you on Facebook, they are likely already signed up with another agent. Instructions on How to Set Up the CTA Button Under your Facebook Cover Image, click on the button that says "+ Add Button." You'll be given five different choices: Book with you Contact you Learn more about your business Shop with you Download your app or play your game Select a choice Set the destination Click Save To view the original article, visit the Zurple blog.
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These Are the 5 Best Real Estate Apps for 2021
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What to Post During COVID? Do's and Don'ts for Social Media Right Now
It's no secret that a killer social media game should be an important part of every real estate agent's marketing strategy. However, as COVID-19 continues to sweep through the United States and in-person lead generation is cancelled, a robust social media presence is a must-have for real estate agents. There are a lot of social media platforms, and each is a little bit different. However, some similar rules should govern your interaction with all. Get started on a social media strategy that's appropriate for current conditions with confidence using these do's and don'ts.
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Growing Your Team Business with Productivity Software
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5 Ways to Help Clients Adopt and Adapt to Your Technology
Agents' dependence on new technology during the pandemic has keenly sharpened their abilities to work remotely. Your clients have been adopting new technology, too. But for some clients, adopting new tech tools can be challenging. How can you assist your clients' transition into using new technology? More than 60 percent of all agents in North America have access to Tech Helpline analysts to walk them through technology challenges. During the pandemic, you can be the tech consultant for your clients, walking them through the tech tools you prefer them to use while you work with them. Here are four ways agents can help clients use your preferred tech: 1. Focus on the WIFM, not the features One of the fastest ways to overcome resistance to using technology is to answer the question, "What's in it for me?" or WIFM. Clients will take action when they understand how a new tech tool can directly benefit them. By focusing on the direct benefits of the latest technology—instead of trying to impress them with a litany of features—it's much easier to persuade someone to give it a try. And when a client experiences the benefit, as long as it provides an advantage to the alternative—or replaces something that can't be done during a pandemic—they will more readily embrace using the new tech tool. 2. Train and explain During the pandemic, agents have many more hats to wear. You can add being a trainer and explainer of the new tech tools you need your clients to use. From transaction management programs like Form Simplicity with e-signing features to video call software like Zoom, you can help your clients embrace these tools. Adopt as part of your client onboarding process, providing training to help your clients. This can be as simple as providing online links to basic "how to use" introductory videos for each tech tool. Or set a time to walk your clients through all the technology they can use for a smoother, more satisfying transaction. By taking the extra time to train and explain, you can help to manage clients' expectations and solidify their understanding of how—and why—these new tools are essential to them. 3. Be extra patience Your clients are stressed and anxious—and perhaps so are you—from a variety of external forces no one can control today. Patience is the key. Focus on one tech tool at a time. Avoid covering too much at once. Focus on a single tech tool and take a step-by-step approach to how things work. Solely focus on the basics. What do they need to know? What are the benefits they will derive from each tool? 4. Make it routine The best way to get someone to get comfortable with new technology is to get them to use it—several times. We all learn from repetition, and if you create a routine for your clients to follow, they will become more and more comfortable using a new tech tool. For example, if Zoom is your face-to-face meeting replacement tool, create a schedule of Zoom calls for key discussions. Finding ways to help your clients use a tech tool several times initially will help speed up adoption. 5. Please keep it simple Choose your technology wisely—especially tech tools you need your clients to use during a pandemic. Having easy to use, intuitive technology means you will spend less time training and explaining. You shouldn't expect your clients to use technology that is cumbersome, less reliable, or complicated. Find another solution as keeping tech simple is vital, especially for clients who are likely to resist using technology. Today, the good news is that most of the best real estate tech is easier to use than ever. Showing your clients how simple it is to use one of your tech tools helps ensure client satisfaction. It's harder than ever today to provide a delightful experience when personal interactions are virtual versus in-person. But if you can help your clients adapt and adopt tech tools that will make the transaction smoother, you can still provide an exceptional customer service experience. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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Holiday Marketing Ideas to End Your Year Strong
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A New Strategy to Unlock Local Inventory and Win the Listing
Agents and teams face two huge challenges in 2020: a lack of homes to sell and a way to establish a clear marketplace advantage to win the listing every time. One recent study suggests current inventory is reaching its lowest level since 2012. For agents, this means more competition for fewer listings. Every agent and team also seem to be offering the same listing strategies, using similar technology and marketing tactics. How do you lock in the listing if sellers don't see a difference?
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How to Turn Past Clients Into Repeat Business with Email
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How to Find a Lead With Only Their Name and Email Address
Your phone receives a notification while you're driving home from your brokerage. *Beep* *Beep* It's a lead alert! You start feeling excited as you press the notification. To your dismay, the lead you just generated only left their name and email address. This isn't new for you. In fact, it happens far too often. With shattered expectations, your excitement turns to an emotion best represented with the onomatopoeia, "meh." There's nothing you can do with just an email, right? Wrong! You couldn't be further from the truth. In this article, I will show you how to gather more information such as a full name, address, phone number, and more from a lead that only leaves their email address.
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Real Estate Video Marketing Made Easy
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5 Clever Ways to Boost Your Real Estate Ads
Do you feel like your marketing is getting stale? Or that your real estate ads aren't reaching enough people? If either is true, it's time to breathe a little life into your marketing. These five tactics will make your real estate ads more engaging, expand their delivery to even more people in your target areas, and generate more, higher-quality leads.
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Are Electronic Signatures Admissible in Court?
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5 Tips to Creating Calls-to-Action that Work!
How many e-mails do you receive daily that promise you high quality leads to generate business? Now ask around... how many people actually see a cost/benefit to these services? Now more than ever is the time to stand out above the crowd to give your audience the answers they are looking for when searching on the internet. The benefit is that now YOU can provide the Information that will generate leads rather than lay out huge sums of money that may not work for you. And it all starts with powerful calls-to-action that will work for you and your individual market.
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Tips for Selling Real Estate to Gen Z
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Master the Habits, Mindsets, and Tactics of Real Estate's Super Producers
The Secrets of Top Selling Agents brand has connected real estate agents with the industry's top coaches and experts for over a decade. What started out as a webinar program has boomed into podcasts, live events, and even best selling books available on Amazon. Now, Secrets has once again gathered tips and scripts to help you master the Habits, Mindsets, and Tactics of Real Estate's Super Producers. Find quotes from this Amazon best selling book that will inspire and guide your real estate career below!
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The Ultimate Guide to Geographic Farming
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Nearly 8 in 10 Home Buyers are Taking More 3D Home Tours During the Pandemic, Citing Safety Concerns
For residential real estate, touring homes virtually has become increasingly important since the coronavirus outbreak. Over the last seven months, home sellers, buyers and real estate professionals have had to work around restrictions preventing in-person property showings and grapple with safety concerns over potential exposure to COVID-19. Last January, Matterport conducted a survey to learn about buyer and seller preferences for home listings. We found that static photos are no longer enough and that both sellers and buyers overwhelmingly preferred a more immersive experience with 3D tours. In September, we partnered with Redfin, the technology-powered real estate brokerage, to poll 1,000 U.S. home buyers and 1,000 U.S. home sellers to see how these preferences have shifted since the onset of the pandemic.
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What's in a Home Buyer's Packet? (Plus, a Complimentary Template)
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9 Ways to Use Social Media to Make Your Website a Better Lead Engine
Social media is a powerful marketing tool for all types of businesses--the real estate industry is certainly no exception. Studies show that sales associates are consistently among the most active on most social media platforms. The National Association of REALTORS® reports 77% of real estate professionals use social media marketing in some form for their businesses. Over 80% of online users are active on Facebook. As a sales associate, you understand the significant impact social media has on building trust with your clients and generating leads for your business. Social media is unbeatable when it comes to driving traffic to your website and turning those visitors into leads. You can use social media channels to promote your brand and your listings. It's an essential part of your marketing strategy that helps you connect with your targeted audience, where they spend a good deal of their time. It also enables you to cultivate long-term relationships with current clients, past clients, and future referrals. When you incorporate social media channels into your marketing strategy, you're inviting people to your website right when they need you. Many people find it tough to uncover the best ways to use social media for growing their business. This can lead to their social efforts falling by the wayside after an initial burst of enthusiasm. Here's how to make social media an asset for your real estate website: 1. Choose the Best Social Channels for Your Brand Each social media website has advantages. For example, Twitter is terrific for connecting with people in your community because anyone can see your posts. Facebook tends to be effective for cultivating connections with your past and current clients. Instagram is ideal for real estate photos, and LinkedIn can be superb for those specializing in luxury and commercial properties. 2. Share Plenty of Amazing Photographs and Videos Real estate is visual: People need to imagine living in a home before they will truly be enticed by it. Facebook and Instagram, in particular, offer lots of opportunities to share your best real estate photography. 3. Introduce Virtual Tours and Open Houses for Your Active Properties With buyers and sellers looking for alternatives to in-person showing, social media has a chance to shine. A virtual showing can come in the form of a guided video tour of a property or even an interactive, panoramic experience using still photos of each room. Sharing this compelling multimedia content gets prospective buyers off the fence and onto your website. 4. Make Your Blog the Cornerstone of Your Social Strategy Most of your future clients will find you online. Not only that, but going online to check out local listings is often a buyer's first step. Your blog can help. By sharing helpful, informative articles on real estate trends, you guide leads through the whole process. Since they recognize your expertise, they are more likely to choose you when they enter the market. 5. Use Automation to Your Advantage for Better Consistency Some business owners sink hours a day into social media when they first get started. Automation helps you stay focused on high-value tasks. The right automation tools will allow you to pre-write your social media updates and post them when your audience is active. You can also instantly share your listings, reviews, testimonials, blog posts, and videos. 6. Promote Your Best Reviews and Testimonials on Social Media Social proof is one of the most potent ways to get attention from future buyers and sellers. 7. Create Opportunities for Interactive Conversations Social media isn't just for brands to talk "at" their customers. Two-way conversations are key to building relationships. Monitor mentions of your brand, relevant hashtags like #RealEstate, and news about your community being shared on social media. This helps you find others who can benefit from your expertise. And, of course, always respond to any replies to your social posts! 8. Use Industry Hashtags to Make Your Content Discoverable Social media is a wide world, and you want your content to be discoverable. Hashtags make it happen, clarifying the subject of your posts, so they show up in search. Always include 1-3 hashtags like #JustListed, #DreamHome, #ForSale or #PropertyWatch. 9. Absorb the Lessons of Analytics to Use Your Time Wisely Analytics software gives you information about your social media following, how people find you, and what content they're interacting with. Virtually all social platforms now have their own analytics, though they may only be available to active advertisers. By checking your analytics weekly, you can learn which posts are popular and tailor your content accordingly. Many sales associates jump into social media with both feet, only to be disappointed by their results. Early setbacks can conceal social media's power, but marketing automation unlocks it. Social media marketing done correctly helps you zero in on your community members ready to buy or sell, then earn their trust. You can reach great results and have the work-life balance you deserve. Not getting your copy of Delta Media Group's magazine, Real Estate Marketing & Technology? Sign up today. Your subscription is FREE. To view the original article, visit the Delta Media Group blog.
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Homesnap's New 'Sell Speed' Tool Predicts How Quickly a Home Will Sell at Different Price Points
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Cleaning Checklist for Open Houses During Covid
When showing a home, it has always been an absolute must to make sure it is perfectly clean. Now in the time of an active pandemic, it is even more important. A dirty or cluttered home can cost your client thousands off the sale price, and even turn buyers away completely. Today, a home that doesn't meet strict cleaning standards may not even be able to be shown at all. Preparing a cleaning checklist for open houses is a great tool to give to your clients to ensure they are meeting these standards.
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How to Use Outsourcing to Reduce Your Workload
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20 Features of the SentriKey App You'll Want to Use ASAP
The SentriKey Real Estate app and software give SentriLock real estate professionals a competitive advantage when it comes to property access management. But, as an agent, are you fully leveraging all the features available to you? Consider these 20 SentriKey app/software features that put the power of mobile access at your fingertips.
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As Pandemic Brings Greater Interest in Real Estate Careers, Agents Face More Competition
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4 Ways New Real Estate Agents Can Break Through the Noise
It's tough out there for new real estate agents--there are over 2 million active agents in the U.S, and, in 2014, NAR reported 87% of all new agents fail after five years in the industry and only 13% make it. These odds may seem scary, but we believe that all new real estate agents can succeed in this industry. Leave your mark and break through the noise with these tricks new real estate agents can use right now.
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The Benefits of Working on a Real Estate Team
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Dos and Don'ts of Seasonal and Personal Decorating When Selling a Home
Ah, the sights and sounds of the holiday season are almost in the air. Soon, lights will be aglow and the feeling of merriment will be all around. But what about selling a home during cultural, religious, or family celebrations? Questions about décor and decorations are sure to arise during the listing process and it's up to you as a "seasoned" real estate professional to guide sellers and buyers through some of the dos and don'ts of decking the halls at any time of year.
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Navigating Today's Political Climate on Social Media as a Real Estate Agent
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6 Types of Emails Agents Should Leverage
Email marketing delivers high ROI (40 to 1) and is proven to help generate leads, boost engagement, and drive conversions. In this Monday Morning Mentor video from the marketing minds at Elevate, Aaron Gutekunst discusses the six emails real estate agents should be sending to provide VALUE to their audience, regardless of where the lead may be in the sales pipeline. Chock-full of tips, tricks and visual examples, Aaron covers everything an agent needs to know to deliver an excellent email experience.
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20 Real Estate Lead Generation Ideas that Work
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3 Key Stats that Show Just How Busy 'Busy Season' Was
There's no doubt this has been the busiest busy season in some time. Spring shutdowns delayed the peak home-buying period by two months, and a pandemic-induced exodus from cities has resulted in a record-setting number of transactions in the suburbs. But just how busy is busy? Our data scientists crunched the numbers, and the results are even more mind-blowing than you might have thought.
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How to Share an RPR Report on Facebook
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Standout Marketing for October: HalloGreen
Holiday time is approaching. Don't scream about losing out on the fun of one of the most widely celebrated holidays of the year. Now is the time to turn Halloween into HalloGreen. HalloGreen is an opportunity for you, as the local real estate agent, to come up with fun and creative ways to celebrate with your community the value of an eco-friendly lifestyle while promoting your business. In fact, utilizing just one or more of these ideas can help generate smiles in your market that will have you remembered and appreciated!
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Friday Freebie: Dress Up Your Listings with this Virtual Staging Offer
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7 Mistakes Agents Make on Twitter: Social Media for Real Estate Agents
Social media should be a crucial part of every real estate agent's marketing strategy, but posting can feel high-pressure for even the most seasoned agents. Twitter is a great social media platform to post content that your clients and fellow real estate agents will appreciate--and a great place to interact with other agents and clients. Not sure where to start your Twitter journey and how to master social media for real estate agents? Check out these seven mistakes that real estate agents make on Twitter, and get ready to create a professional account that dodges these common pitfalls.
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8 Real Estate Closing Gifts That Return Your Investment
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Become a More Profitable Agent
Many of the agents who reach their income goals dedicate every free moment to growing and maintaining their business; it takes up all their time. These agents earn great money, but they don't have time to go out and enjoy their success. Larry Kendall teaches agents how to maintain a high level of income while freeing up more time to go out and have a life.
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 2)
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How to Sell Property 'Off the Plan' in 72 Hours... even if you've never done it before.
"We're selling circles around the other builders that are on the same street… both in terms of numbers and in dollars per transaction." The words of one very satisfied development marketing agent who used 3D renders to sell their builder's off-the-plan property, in less than 72 hours. When their online listing went live, it absolutely whomped similar developments on the same street in terms of views, Zillow saves, sale price, and the speed of sale. These other developments were using 2D black and white elevation images and half-finished build photos in their marketing, not holding a candle to the photo-realistic external renders, 360° internal renders and virtual tours used by this savvy agent. What exactly are renders? 3D renders are also known as architectural visualizations or real estate renderings. They are 3D visuals of building plans that virtually bring property designs to life. Property buyers are visual, which is why the display home has been a crucial sales tool for property developers and marketing agents in the past. To cement a sale you can't rely on a buyer's imagination to see what a property will look like beyond the plans. Renders showcase what a property will look like complete with photo-realistic furnishings, landscaping, lighting, façade, and room navigation. Like a display home, 360° render virtual tours allow buyers to walk through a home, but in this instance, they can do so from anywhere. They can integrate themselves into a property in their own space, at their own pace. Plus, using Additional Outputs in a virtual tour, buyers can toggle between different designs, colors, styles, and options. Here is an example of a 360° Render Virtual Tour: How can high quality renders benefit my real estate sales? As Solid Ground Home Builders and their marketing agent Charles Nitschke recently discovered, using renders to sell your property is a no-brainer. BoxBrownie.com's business expertise brought to renders has made them more affordable than before without compromising on quality. Plus, a quick turnaround means a quick to market strategy is available. Charged with selling a land and home package in Spokane, Wash., Nitschke ordered four internal 360° renders, and two static external renders to display the front and back elevations of the unbuilt home, plus a 3D floor plan with furnishings. This provided an affordable solution to "build” a quarter of the house, virtually giving the agent 90 percent of what they needed to go to market. They also received a virtual 360° tour link to embed and share on the listing—a speedier solution for display homes to allow potential buyers to walk through. With a two-week turnaround on the 3D renders, the online listings were up quickly and the builder had their first contract within 72 hours. To date, they have since contracted four more sales from their 3D render listing. Why should I use 360° renders? 3D renders provide a photo-realistic image of an unbuilt home, allowing you to market the intangible. By bringing the property to life with high quality imagery, BoxBrownie.com renders are an extra tool in your go-to-market strategy that are much more affordable than previously realised. Making the step up from static to 360° renders is a small increase pricewise, but a big step up for market interest. With complimentary 360° virtual tour creation and hosting thrown in, you'll be top of the class on MLS and listing sites who now offer a "search by virtual tour” filter. There is no need to create a 360° render of every room to take advantage of showcasing with a virtual tour. The use of 3D renders in development marketing is proving to be the most successful way to sell a property off the plan. If you want to learn more about BoxBrownie.com renders and how they can increase your property marketing capabilities, register here and our Expert Renders Team will be in touch. BoxBrownie.com is currently offering a free virtual staging edit (valued at $32) to every RE Technology member (new accounts only). This offer expires on November 30. Click here to claim your free virtual staging edit.
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Which Marketing Channel Is Right for Your Goals?
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How to Get Search Engines to Come Crawling Back
In this article for Delta Media Group's real estate industry publication, Real Estate Marketing and Technology Magazine, Aaron Geh discusses how SEO helps your real estate website attract more traffic and better quality leads. Whether searching for a sales associate or going on a house hunt, most people start their search online. Search engine results are a huge potential source of traffic for your real estate website, which leads to fierce competition for the top positions in search rankings. That's where search engine optimization (SEO) enters the picture. SEO is one of the most powerful tools for growing your real estate firm online, but SEO's complexity means that not everyone understands it. Let's look at these SEO tips to help your business attract more traffic and better quality leads.
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Do You Have a Transaction Management Solution? 1 in 3 Agents Don't!
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5 Real Estate Shortfalls and How to Avoid Them
Every real estate agent knows that you never want to fall short when it comes to working with your clients or gaining new ones. You want to do your best to get an edge, get noticed, and get that listing. Using RPR, your NAR member benefit, can certainly help you do that. RPR gives you access to data, tools and property reports that can help you "wow" your clients and close more deals. Here are some tips on how to use RPR and how to easily avoid some common real estate shortfalls.
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Five Fall Photo Faux Pas
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7 Ways to Simplify Your Real Estate Website to Increase Lead Generation
Marketing and psychology go hand in hand. As a real estate professional/marketer, you've probably asked yourself why consumers behave a certain way or why someone does the things they do. For example, a lead that doesn't do research because they rely on you, an inspector that misses the attic because it's probably good, or an agent that doesn't persistently follow up with a lead because it isn't good. Many of these behaviors are caused by human's natural tendency to choose the path of least resistance. People want to take the easiest route that uses the least amount of thinking and energy.
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Are Electronic Signatures Legal?
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11 Ways to Increase Facebook Likes as a Real Estate Agent
Consider this: 68 percent of all adults in the U.S. are on Facebook. Of those, 74 percent use Facebook daily. That is some 140 million people logging into the same site everyday--liking pages, commenting on stuff, etc. As a real estate agent, you might be asking, "How can I get more of the action on my page?" Any great networker will tell you it takes effort and strategy to build a robust Rolodex. Increasing your Facebook likes is no different. But as a real estate agent, you have an advantage. You have highly valuable information about the housing market and you have great visual content that is easily shared on social networks. Increasing your Facebook likes involves utilizing this information in clever ways. To get you started, we've listed below 11 ways to increase Facebook likes as a real estate agent.
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Are You Marketing New Construction Homes Correctly?
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 1)
As a real estate agent, you want to take advantage of the growing market during this time, so how do you separate yourself from the competition? How do you capture more than your fair share of hot prospects, and how do you ensure that past clients call you when thinking of buying or selling a home this season? In this two-part series, we will show you how to stand out as a real estate agent in a competitive market, specifically during a busy time!
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9 Traits of Wildly Successful Agents
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How to Easily Share Matterport Videos on TikTok
It's no secret that TikTok usage has exploded, especially as people have been sheltered at home and looking for ways to connect with each other across the world in entertaining and human ways. But TikTok is more than just a place to connect, it's also a place to share and show your creative side, with hilarious commentary, effects, music, and sounds. One of the most popular categories on TikTok are the #VirtualTour spaces that are being shared, where people show off their room, apartment, house, or office—and even RVs. The creativity is super fun to experience!
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7 Advanced Strategies to Grow Your Real Estate Business
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REALTOR Uses RPR Commercial to Conduct Business and Break Down Barriers
Charlondra Thompson is a Realtor and Associate Broker with KW Commercial/Keller Williams Urban in Dallas. She started out as a residential agent, but quickly made the transition to the commercial side of real estate because of her business connections and corporate network. She was introduced to RPR about a year and a half ago through her local and state association, where she was encouraged to take some beginner classes and learn about the available reporting tools. This is where she learned that she can access RPR (through Deep Links) when she logs on to her MLS. "It just pops up!" says Charlondra.
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Our Top 10 Most Read Articles of September
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The Ultimate Zoom Playbook for Lead Generation
Doing business online has been a growing trend in the real estate business for years. However, 2020 circumstances have forced many Realtors to move, fully or partly, to an online environment. Zoom meetings are a very useful tool for doing real estate tasks on the web. But did you know that there is more to Zoom than just video conferencing, including lead generation opportunities?
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Wealth Building Strategies for Real Estate Agents
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5 Important Tips for Posting on Your Real Estate Social Media Accounts
Chances are, if you have been in real estate for years, or are even new to real estate, you know that social media is paramount. When it comes to marketing, there are endless opportunities to showcase your real estate business, with email marketing, text marketing, drip campaigns, agent websites, etc. However, social media has come to be one of the most dominant and effective marketing tools used by real estate agents, especially when it comes to gaining leads.
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How to Take Professional Photos on Your iPhone or Android Phone
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Guidance for Open Houses During COVID-19
We are living in an unprecedented time. To say it can be difficult to know what steps to take right now when it comes to holding open houses during COVID-19 is an understatement. It's no secret: open houses can make all the difference when it comes to closing a sale, so it is understandable that you and your clients are still inclined to want to have them. The question of this era: is it still safe to have them? This question is plaguing agents across the country. So we have gathered some of the best guidelines we've encountered for hosting open houses during COVID-19.
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Top Producer Reveals Secret to Direct Response Farm Marketing with RPR
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Tips for Real Estate Agents: Engaging Your Sphere of Influence with Personal Touches
What really sets one agent apart from the next? How can you try to make sure your clients texts you when they need to make a real estate change, and not your competitor? While lead generation is super important, so is making sure that the clients you do have are happy and ready to send more business your way. Try adding personal touches to each encounter you have with your client--because business, actually, is very personal. Get started with these tips for real estate agents on engaging your sphere of influence with personal touches that will build the bonds of trust and friendship needed to generate referrals and keep clients coming back to you.
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How Much Time Can You Save with a Transaction Management Solution?
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Friday Freebie: The 'Secret Sauce' to Online Lead Generation
Are your lead generation efforts leaving you hungry for better results? Maybe you're putting in too much work for too little reward, or maybe your campaigns just aren't coming together the way you envisioned. Whatever the case, we've got the recipe to spice up your sales funnel. This week's Friday Freebie will show you how to stand out from the crowd, build a successful pipeline, and drive conversions. Read on to learn more! Download a free copy of 'Lead Generation Secret Sauce,' courtesy of Elevate There are a lot of ingredients in a successful lead generation campaign. Fortunately, the marketing experts at Elevate have laid it all out in a new guide that's free to RE Technology members. The guide is packed full of easy-to-implement tips, tricks and strategies, as well as a bunch of special offers to jumpstart your online lead generation. Here's a quick look at what you can expect when you download this free guide: The misconceptions and realities of online lead generation An overview of a successful real estate lead conversion funnel The best platforms for online marketing How your CRM can help An example workflow for new leads More free offers to kickstart your online lead gen And more! Ready to get started? Download this FREE guide to learn the 'secret sauce' to lead generation today!
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How to Stay Safe: Agents Share Their Top Safety Tips
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Your Ultimate Guide to Being a Top Real Estate Agent
Becoming a top real estate agent isn't always about having the best looking photo on your lawn sign or getting a secret resource to send you hundreds of leads every month. It isn't even about being born with the skill to negotiate great deals. Becoming a top real estate agent is, in fact, about acknowledging the requirements of the job and then equipping yourself with the right tools to excel at what you do. It's not easy to become a top real estate agent. But it's not impossible either.
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Real Estate Agents Gain Access to Enterprise-Level Advertising Technology with BOOST
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Do You Need an Assistant or a Transaction Coordinator?
As your client base grows, so should your overall operation. It's the nature of business, and trying to do everything alone could actually hurt you, and your business. Hiring a general assistant or outsourcing virtual transaction coordinator services are two options that can quickly grow your business without breaking the bank. The difficult part is deciding which option is a better fit for your business. Take your time to evaluate the pros and cons of each, and decide which would be better for the long-term growth of your business. To help out with your decision, we have gathered some of the most prominent pros and cons of each.
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Video for Real Estate Agents: What to Do If You're Camera Shy
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How to Create a Virtual House Tour
It's every real estate agent's dream--a property with a breathtaking view that absolutely blows the socks off your potential buyers. But what happens when you're creating a 360° virtual tour and all the spectacular window detail is blown out and not clear in the photos? In this tutorial, we will show you how to create a virtual tour without losing the window detail so you can showcase the property in the most accurate light possible. How to Set Up Your 360° Camera For this tutorial, we will be using the Ricoh Z1 and we will be taking bracketed shots to ensure we can capture the breathtaking outlook without losing both the internal and external focus. By using the bracketing technique, we will be capturing many different exposures which we can then blend together using our 360° Image Enhancement service. If you'd like to learn more about what bracketed images are, you can check out our previous blog here. In this case, we will be programming each bracket manually, and below is a list of the settings we will be using. Pair your 360° Ricoh Z1 camera with the Theta app, which is available on both the App Store and Google Play. Select the "cog" icon in the top right-hand corner Set the Shooting Method to "Multi Bracket" Set the Self-timer to "10sec" Set the File Format to "JPEG" Next, your image size should be set to "670x3360°" (or the highest number possible on your device). Please note, this can't be changed in multi-bracket mode. Once you have adjusted these settings, simply select "Done" in the top right-hand corner Then, click the "+" button to set your first bracket Set the Aperture to 5.6, Shutter Speed to 1/3200, ISO to 100 and WB to 5600K, then simply select "Done" You can then repeat steps 8 and 9 so you finish with seven brackets at the following shutter speeds Shutter Speeds: 1/3200 1/1250 1/640 1/320 1/160 1/50 1/13 Now each time you take a photo, it will shoot seven photos automatically at the different exposures that you have programmed here. It's important to note when taking your brackets, some of the images will likely be completely over-exposed. This is normal, and the reason for this is we have tried here to create a setting that will capture enough brackets when shooting in almost any environment. This includes a really bright sunny day right through to a dark basement. Unfortunately, the Ricoh Z1 doesn't use a light meter when bracketing, so it's up to us to try and guess the exposures that will allow us to capture the property in full detail. Shooting Brackets with Your 360° Camera Now that your camera is all set up and configured, it will automatically capture seven shots each time. Once you are ready to begin shooting, you simply need to select the shutter next to the camera and hide so you are not captured in the shot. The Wi-Fi range on the app may not be fantastic, so try to find a hiding spot not too far away from the camera itself when taking the shots. As the camera captures the images, be sure to check the results via the app on your phone to ensure all the spectacular detail outside the window is being captured. Don't panic if it takes you a few tries to get the exact settings required to shoot a property on your 360° camera. This is completely normal, and once you have the configuration correct, it's easy and fast. If possible, try and shoot the home at midday, which will ensure the sun is overhead rather than shining directly into the camera. This is even more important when capturing outdoor areas to limit solar flares on the camera lens. As with most real estate photography, always have the blinds open, turn all the internal lights on, keep the camera as close to eye level as possible, and ensure the home has been prepared properly prior to starting the shoot. If you'd like to learn more about preparing a property for the shoot, you can download our free Pre-Photography Checklist. It's always best to remove any unnecessary items from the room, but if this isn't possible, we offer Item Removal and Virtual Staging for 360° images. Conclusion Capturing professional 360° images doesn't have to be hard or time-consuming. By using these bracketing techniques, you can ensure your virtual tours stand out from the crowd and showcase the property in the best light every single time. BoxBrownie.com is currently offering a free virtual staging edit (valued at $32) to every RE Technology member (new accounts only). This offer expires on September 30. Click here to claim your free virtual staging edit. To view the original article, visit the BoxBrownie.com blog.
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Real Estate Porn and Floor Plans
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8 Ways for REALTORS to Get Home Safely
The National Association of REALTORS (NAR) is at the forefront of promoting agent safety in the real estate industry every day. Each September, NAR shines a spotlight on agent safety and well-being and its tenets of REALTOR®Safety: knowledge, awareness, and empowerment.
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