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What Do Real Estate Clients Actually Want?
Buying or selling a home is a major emotional event. Clients put their faith on the line with a real estate agent to deliver and exceed their expectations--while remaining a rock throughout this roller coaster ride. While every client and situation is different, there are many similarities that stand out to help you navigate for a positive end-to-end experience. Here are five things that real estate clients want from you:
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How Real Estate Coaching Can Help You Achieve Your Goals in 2020
Think of the biggest professional goal you'd like to achieve in 2020. Maybe it's a goal you've had your eye on for years, or a new feat you'd like to accomplish. No matter where this goal came from, real estate coaching is the surefire way to make sure it actually becomes a reality! The independent nature of the industry increases the demand for accountability. If you need a hand keeping yourself on track, look into real estate coaching. To get you motivated, here are just three ways real estate coaching will help you achieve that big 2020 goal.
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Using Online Marketing to Grow Your Luxury Real Estate Business
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The Modern Real Estate Professionals Guide to Success
Tuesday, November 19, 2019 at 10:00 AM PST Creating valuable content is important to your real estate business growth. Learn how ten FREE tools can create an array of timely irresistible content. We will teach you how to use each tool and incorporate the tools into your daily marketing plan. For FREE, you will: Create a content calendar Remove the background from photos in less than 10 seconds Match the color palette of any photo Learn how not to get sued by Getty Images Consistently use your branded colors and fonts Convert Videos to audio for Podcast and Alexa Flash Briefings Convert Videos to text for a blog post, emails, and daily social post Create photo quotes Repurpose photos and audio to create videos Register now!
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Hi-Tech for the Technophobic: All-in-One IDX that Converts
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Enhancing Photos and Virtual Staging: Know the Rules
Did you know that enhancing a listing photo could be a violation of your local MLS rules? It could be if you run afoul of your local MLS guidelines. There's another catch: the rules surrounding enhancing photos and using photos are unique to each MLS. Knowing your local MLS guidelines about listing photos "dos and don'ts" is essential, especially if you are uploading images that use virtual staging technology.
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Reining in Your Pickiest Buyers with RPR Search Tools
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Brian Buffini's Bold Predictions: 2020 Real Estate Market Outlook
Tuesday, December 10, 2019 at 9:00 AM PST Brian Buffini, real estate industry influencer and lifetime entrepreneur, presents his Bold Predictions to unveil the 2020 market trends you can bet on. He cuts through the noise and shares what you need to know and do to build a profitable business that lasts. Brian covers: The State of the Market The productivity curve to keep you ahead of market forces in 2020 The State of the Industry The only disrupters you'll ever need to worry about for a thriving business The State of the Agent Three game changing activities every agent needs to implement today Register today and secure your virtual seat for the most important broadcast of the year!
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5 Tech Tools to Elevate Your Next Real Estate Video
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How to Quickly Switch Between Programs and Apps on Computers and Smartphones
Are you like me and find yourself opening new programs and windows all day until you have a gazillion things open? I'm terrible at finishing something I am working on when interrupted with alerts and notifications. Suddenly, I remember an email I started two hours ago and never finished, that Facebook Messenger or status I wanted to comment on, that word document I only wrote two paragraphs on, the excel sheet I was working on--and the list goes on and on! We all do this to some extent and we all try hard to NOT! Well I'm here to help—no, not changing your work habits, but rather how to bounce around quicker.
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Friday Freebie: 2020 Real Estate Market Outlook
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5 Keys to Building a Real Estate Team
You've decided it's time. You are 10 seconds from throwing your phone out the window, quickly followed by your laptop overflowing with emails, and all you can think about is a vacation. You shouldn't complain because a real estate agent can never have too much business, but look, you need help. It's time to put a team into place, but it's not going to be easy. We've come up with five keys to building a real estate team to help get you back to your happy place.
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Real Estate Agents Deserve Better Tools
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Virtual Tours: The New Qualification Tool
If you put 10 real estate agents in a room and asked them to swap their most interesting viewing stories, you could come back hours later to find them still trading tales and acting out anecdotes. For all the diverse colour and detail, however, there will be two common themes – the majority of the stories will be about negative, odd or downright rude viewings, and the agents will have spent large amounts of time away from their office in the process, accompanying people who have no intention to proceed.
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10 Things Google Loves About Your Website
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5 Reasons You Need a Real Estate CRM
Do you want to be more productive, better organized and have more control over your business? Use a real estate CRM. A Customer Relationship Management program is intended to help professionals stay on top of their businesses and succeed. Here's how an investment in a real estate CRM will take your business to the next level.
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How Much Do Bad Real Estate Photos Cost You?
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What Does Your 'Workbench' Look Like?
Over the weekend, I was working on a few DIY projects. Before I started, I realized that recently I have just been piling up my tools on my workbench, leaving small piles of tools in the house and around the garage. I grab the small piles of tools, carry them to my workbench and drop them, making a bigger pile. I got to thinking about professionals like auto mechanics and folks working in a shop—all their tools are neatly organized and they know where every screwdriver, wrench and pair of pliers are located. Me? Not so much—mine are in a big pile. My first weekend project was replacing the charging cable on my golf cart. Items needed: wire cutters, screwdrivers, ½ wrench, black electrical tape and my ratchet set. It took me 15 minutes digging in the pile to find everything I needed. I thought about the mechanic who has everything in place on a peg board and tool cabinet. He would have a 15-minute head start on my unorganized life, and the job only took 15 minutes! How clean is your digital workbench? So where am I going with this? Pull out your smartphone, open it up and look at your apps. Are they neatly in order like a mechanic's tools, or are they in a pile like my tools? This really makes a difference in productivity and is so easy to correct. You have two options, and they are both right—it's whichever one you feel works best for you: Option One - Decide which apps you use the most and move them to the first page of apps. I personally think page one should be all productivity and the apps needed to support your career, but it's your phone. Either way, start organizing the apps so you quickly can find what you are looking for. Put your most frequently used apps where you can find them quickly. Option Two - Build folders by category. For example, put all social media into a folder, another folder with news, maybe a shopping folder. I use a travel folder with all my hotel, airlines, rental cars, Uber, etc. in one folder. I also use a News folder which saves space. I have over 150 apps on my phone, which is seven pages of apps. Recently, we had a new garage door installed—and of course it has wi-fi. When I downloaded the app, it went to page seven of apps. First time I used it, I had to scan seven pages of apps looking for my garage door app. Yes, I moved it to page two! Discharging smartphone battery myths While we are talking apps and using your smartphone smartly, let's discuss the battery. So many myths out there about batteries and charging, so let's clean a few up: Is it hard on your smartphone battery to charge overnight every night?Answer: NO. Today's technology and batteries are just fine charging overnight. Should I discharge my battery until it's under 50% before charging?Answer: NO. Again, it's not hard on the battery. Plus, it's better to have a fully charged battery available. Does completely draining your smartphone battery hurt battery life?Answer: YES. Smartphone batteries come with a chip to prevent total discharge. This still is not good, as deep drains can shorten battery life. Dick Betts is a national speaker, trainer and consultant. Learn more at www.DickBetts.com
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How Rookie Real Estate Agents Can Survive in Any Market
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5 Ways Agents Can Make Their Holiday Social Media Content Shine
The holidays are fast approaching, and with them comes the chaos of packed schedules and constant holiday advertisements for the latest sales and events. With so many messages vying for your audience's attention, a strong content strategy will help your brand stay bold instead of buried. Follow these tips for social media content:
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Is the Square Footage of Your Listing Fake News or Are You Selling Properties Using Accurate Square Footage?
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7 Tips for Growing Your Business in 2020
As we speed towards the holidays and the end of another year (gulp!), be sure that you set aside time to prepare yourself for 2020—personally and professionally. Here are my top seven tips for making the coming year as profitable and stress-free as possible.
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6 Real Estate Trends to Keep an Eye on in 2020
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Customize Your RPR Report Cover Photo with These Simple Steps
It's often said that, "You only get one chance to make a first impression." That couldn't be more true than in the real estate industry. So when you find yourself sharing a report with a less than flattering cover photo, take a moment to update it. The process is quick and simple, and can be done from the website or mobile app. RPR makes it easy to do so—here's how.
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Growing the real estate client relationship: Connecting opportunity, community and reality capture
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3 Ways Real Estate Agents Can Use Time Management to Improve Their Business
We all know that an effective time management plan is essential for a productive business, but how well do we really manage our time? You might be shocked to learn that, according to a recent survey, the largest chunk of a typical real estate agent's day – 37 percent – is spent running errands. This is followed by administrative tasks at 19%, email at 18%, the internet at 12% and social media 11%. Only 3% of a typical agent's daily time is actually spent talking to clients! If you really want to be productive, achieve your goals and reach next-level success, you have to take stock of how you spend your day, stop wasting time on activities that aren't making you money, and put a plan in place to help you get more focused and productive. Here are some steps you can take today to start building an effective time management plan for your real estate business.
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Building an Engaged Email Marketing List
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Success Story: San Diego Team Triples Their Transactions with Software Switch
We're back with the second entry in our "Success Story" series. This week: Scaling your business with the help of the right technology. The "right technology" is what made the difference for Kyle Whissel and his team. One year after changing software, the team nearly tripled their number of closed transactions. What caused the need for the tech change, and which platform did the Whissel Realty Group switch to? Read on to find out!
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Real Estate Agent Sets New Guinness World Record
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Top 22 Real Estate Marketing Tools and Strategies for Agents
Real estate marketing has never been easier – or harder. You can setup an ad campaign in minutes, but so can everyone else. And you're not just competing against other agents. Now you're also competing against new real estate tech companies like Opendoor and Knock, which have raised hundreds of millions of dollars. On top of all that, you're juggling sellers, buyers, lenders, inspectors...we can keep going. So how are you staying ahead?
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Your Listing May Be Haunted If...
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13 Spooky Listing Photos that Will Terrify Prospects
'Tis the season for ghouls, ghosts, and all things that go bump in the night. However, if you're looking for something really scary, you need only look at some of the listing photos uploaded to MLSs around the country. Often, the most frightening thing about a bad property photo is that an agent thought it would somehow attract potential buyers. In the spirit of the season (and a good laugh), we've rounded up 13 of the scariest listing photos around. 1. Heeere's Johnny! The best way to show how "open and airy" your new listing is? Frame a random person in the hacked up opening of the basement door. Bonus points for flash-induced red-eye. It only adds to that perfect "The Shining" vibe! Tip: Keep people (and pets) out of your listing photos. Insist that your sellers be out of the house--or at least far from the room you're currently shooting. That also means no accidental appearances of the photographer in the bathroom mirror! There's no hope for that basement door, though.
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7 Reasons Why Real Estate Video Marketing Is a Wise Choice for You
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Should Real Estate Agents Be on Instagram? The Pros, Cons and How to Get Started
Even if you're active on social media for marketing, you might still wonder if real estate agents can use Instagram to help promote their business. On one hand, Instagram seems like a perfect fit considering that it's image-based, and what better way to show off your latest listing than photos? But Instagram isn't quite like the other social media marketing platforms, such as Twitter and Facebook, and it can take real estate agents a little getting used to before they get the hang of putting it to work for their marketing.
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How to Ask Your Clients for a Referral
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Seasonal Tactics to Keep Your Momentum Going this Fall
The last quarter of the year is one of the slower times for real estate in many markets. This leaves many agents wondering how to keep their momentum going through the end of the year. Luckily, even though many prospective buyers will start putting their home-buying plans on hold until after the new year, others will be getting serious about buying or selling a home in time to celebrate the holidays. Find five ways to uncover end-of-year buyers and sellers below!
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10 SEO Hacks for Your Real Estate Website
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Let's Make Your Smartphone Smarter!
Want to set different vibrations for different contacts? Here's an easy way to do just that. Many times, we put our phone on vibrate and it's in our pocket or purse. It vibrates and, of course, we look to see who it is. We can select preprogrammed vibrations or make our own. Let's start with the iPhone. Go to a contact you want to change the vibration for—maybe your significant other. Once at the contact select Edit, scroll down to ringtone and tap.  Next, find Vibration and tap.  Now you have the screen where you can select a new vibration or even make your own. Here's the Create New Vibration screen: On some Androids, open your Contacts app and find the contact. Tap to edit it. When the contact opens, scroll to the bottom of the page. Select More then locate Vibration pattern and it will be set to default. When you tap on this option, your Android device will open to the stock vibration patterns it has. Now you can select from patterns such as Basic call, Heartbeat, Ticktock, Waltz, and Zig-zig-zig. Select the next contact you want to have a customized vibration for and repeat the steps. Disclaime, unlike Apple, Android is the operating system on different brand smartphones and not all are created equal. If your phone doesn't have this feature or you want more options, including making your own custom vibrations, you might want to consider a third-party app available on the Google Play Store. Personally, I love this mostly unknown feature. I'm a keep my phone in my pocket with the ringer off kind of guy. The different vibrations help me know whether I need to pull my phone out or ignore until later. Rather than having so many different vibrations to try to remember, I have all my family members with the same vibration, I have all my friends with their own vibration. As a REALTOR®, think about setting up a vibration for active clients, a different vibration for support contacts like home inspectors, title companies and loan officers. You can design your own system to help you be more organized. (I just had a flashback to my Palm days—do not set up so many different vibrations you can't keep track!) I hope some of you will try this technique. It's so simple, but the benefits are many! Dick Betts is a national speaker, trainer and consultant. Learn more at www.DickBetts.com
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5 Reasons Every Real Estate Professional Needs to Be Advertising on Facebook
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Friday Freebie: Don't Ghost Your Leads - Try RealContact's Lead Concierge!
Few things are more frightening than an empty pipeline. But if you neglect or don't quickly respond to incoming leads, an empty pipeline is exactly what you'll get. You may be busy, but that doesn't mean you should ghost on your leads. This Halloween season, bring your pipeline back to life with a free trial of RealContact's lead concierge service. Read on to learn more! Free 14-day trial, courtesy of RealContact If you've ever been slow to respond to new leads, or you just let existing ones go cold, RealContact has a solution. The company offers a "lead concierge" service that responds to all your real estate leads within 90 seconds, any time of day or night. RealContact qualifies your leads, too, so that you save time by only working transaction-ready leads. And what about those leads that are not quite ready to buy or sell just yet? RealContact automatically nurtures them for a full year, so that when they're ready to transact, they come to you. Here's how it works: You receive a new lead! Your RealContact Concierge reaches out within 90 seconds to engage and qualify your new lead. If the lead is ready, your Concierge will set up an appointment. You'll get an instant notification from the mobile app, and can watch the conversation happening in real-time. Take over at any point by texting or calling your lead directly through the app. All RealContact Lead Concierges are trained in lead engagement and appointment setting. But if you'd like to tailor their conversations to better fit your business, you can create custom scripts and campaigns that capture your brand's message. RealContact's trial is free for 14 days or 25 leads, whichever comes first. And there's no reason to be too spooked to give it a try—this free trial requires no credit card to sign up, so there's no risk to you. Want to see how better lead engagement can grow your business? Start your free trial today!
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Frequently Asked Questions about Real Estate Marketing
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Top 4 Ways to Answer Commission Questions
Just about every real estate agent has been faced with home sellers who have commission questions. Usually, they want to pay a lower commission than your normal fee. It's frustrating because sellers sometimes don't realize all the knowledge and expertise that agents contribute to a successful home sale. Besides that, lowering your commission is just like losing money! Here are some ways to answer that "Will you lower your commission?" question most effectively.
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Success Story: Exploring How Agents Choose Real Estate Technology
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5 Signs You Need a Business Coach
Running a business can have you feeling like you are taking one step forward and three steps back. A business coach will provide you with the insight and skills to keep your goals in motion! Whether you're just starting out or taking your business to the next level, if you're feeling any of these five signs, it's time to think about investing in a coach. 1. You don't know where to begin. You see no clear path for moving forward with your business. You don't know what your day-to-day tasks should look like. What a Coach Will Do: Establish your day-to-day responsibilities. Transform your vision into a goal. 2. You've hit a plateau in your business. Your income has stayed the same for months. You haven't increased the amount or quality of your clients. What a Coach Will Do: Implement a strategic plan to successfully grow your business. Boost your lead generation with a database makeover — you'll keep the quality relationships and remove the folks who aren't enjoyable to work with. 3. You tend to drift from marketing idea to marketing idea – no solid plan. You don't have enough time to create a marketing plan. You're not sure how to produce valuable content for your clients. What a Coach Will Do: Work on a personalized, easy-to-implement marketing strategy you can apply in your business. Provide you with ways to add value to your clients and relationships, so you can demonstrate strong character and stay top-of-mind. 4. You'd love to have someone on your side. You feel isolated when working alone as an entrepreneur. You find it hard to hold yourself accountable. What a Coach Will Do: Look at your tasks objectively, and identify how to more efficiently channel your time and effort. Serve as your accountability partner, keeping you on track with goals and lead generation. 5. You feel overwhelmed by having to balance everything. You spend time on activities that aren't yielding results. You feel the need to do everything by yourself. What a Coach Will Do: List which tasks to prioritize and which to delegate. Give you tips and strategies to perform more effectively based on your work style and personality. Sound like you? Get a coach! Hiring a business coach will provide you with ways to better your business and your life! At Buffini and Company, One2one Coaching sets you up with a coach who complements your personality and work style to help you win big in your business. Sign up for your free business consultation today, and find out how real estate coaching will work for you. A little accountability, guidance and planning go a long way!
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13 Last-Minute Halloween Events that Will Grow Your Business
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How to Generate Real Estate Referrals Using Local Online Groups
What's the least favorite part of your job as a real estate agent? Most would say cold calls or introductions. The process of seeking out new leads without a previous connection or relationship can be very difficult. Cold calling is not only difficult, but often uncomfortable and unproductive. How do you respond when someone you don't know calls you out of the blue? Are you open to doing business? Not likely. When you become a local leader in your community, the amount of cold sales activities you need to conduct dramatically decreases. Why? Because people know and trust you in your community. When they think of you, they associate positive feelings towards real estate and actively look to refer you to others. The Power of Local Groups for Real Estate Professionals When it comes to increasing the number of referrals you are receiving, you have several options to choose from: Reach out to your current and past clients and ask for referrals. You can partner with other types of real estate professionals and access their client base. Join and create groups in your area and forge new relationships with potential buyers and sellers. Local groups are one of the most powerful tools available to real estate agents. If you are not active in at least two groups, you are missing out on a massive opportunity. Groups in your community can be a gold mine when it comes to referrals. There are many agents who have already discovered the power of groups but have failed to recognize the opportunity within online groups. Local Online Groups Traditional meetups and groups are still very valuable. There is something about face-to-face interaction that seems to create the strongest bonds. However, there are many online group opportunities which other real estate professionals have not yet discovered (or don't understand). There are four types of online groups that would be a fantastic place to start to generate more referrals: Facebook Groups LinkedIn Groups Subreddit Pages Online Meetups Using Local Facebook Groups to Generate Real Estate Referrals Out of the four types of online groups we are analyzing, Facebook groups have the most people interacting with them. In North America, about 70% of the adult population is on Facebook. With recent algorithm changes, advertising on Facebook has become more difficult, but groups are still extremely useful to real estate agents. You have two options with Facebook groups: create your own or join existing groups. We recommend that you do both. In your local area, there are likely already dozens of groups that you can bring value to. Most cities have groups that focus on networking, entrepreneurship, social good, and real estate specifically. Request to join the groups that have a large number of active users and start contributing. As a real estate professional, you have a lot to share. The more value you give to the group, the more people will take notice. Facebook Referrals You might find that potential clients reach out directly to you on Facebook or they might be more receptive to your advertising after seeing your interactions on the group. In the Facebook groups that contain other professionals, look for opportunities to refer business in their direction. A good deed never goes unnoticed. Before long, you will have a stream of solid referrals coming back in the other direction. If you create your own group, you can facilitate the referral process. You should be finding out what every single member of the group needs, then refer leads their way whenever possible. LinkedIn Groups for Real Estate Referral Generation LinkedIn may have fewer users than Facebook, but the users that are on the platform may be more valuable to you. Why? Because they are professionals of some kind and likely a) have disposable income and b) place value behind professionals and formal designations. If you are hoping to join or create a localized LinkedIn group, you really need to bring tangible benefits or value. When users are on LinkedIn, they are there to do business. What value do you bring to the group? Are you advancing the conversation, or watching from the background? If your local city or town doesn't have a LinkedIn networking group, this would be a great place to start. If one already exists, join it, and look to create a group that focuses on real estate. Worst case scenario, this is an opportunity to increase your sphere of local influence and drive more traffic back to your social media or website. LinkedIn Is Made for Referrals Individuals on LinkedIn are in a business mindset. They are ready to receive and provide value—and they want everyone else to watch that exchange. A group is a perfect environment to facilitate this value swap. Provide value. Then provide more value. Then provide even more value. And then, feel free to ask for all the referrals that you want. As long as you are giving something in return, LinkedIn users will be open to referrals every day of the week. Reddit for Real Estate? If you are unfamiliar with Reddit you may only know it as a website for sharing funny videos and ridiculous cat pictures. Reddit is one of the most under-utilized marketing tools out there. Every professional should be interacting with it in some capacity. The groups on Reddit are referred to as subreddits. There are large subreddits that cover topics such as global news or viral videos. There are also smaller subreddits which can be localized and tailored to serve a small area such as a city. And, like Facebook or LinkedIn, you can look to join pre-existing subreddits or you can embrace your leader role further and create your own. The Reddit environment is a little different than traditional social media platforms and might take some time to get comfortable with it. The advantage, however, is that Reddit is full of consumers and it is not known as a marketing environment. Users don't have their guard up like they do on Facebook. That being said, if you can find ways to provide value on Reddit, cultivating referrals should come easily. Taking Your Meetups Online You already know the power of local meetups and mastermind groups if you follow Parkbench in any capacity. In order to increase the scope and reach of these groups, consider taking them online. Online meetups can serve many different purposes. Everyone in the local group might be looking to increase their knowledge in a particular area (real estate investing, negotiations, etc.) or the goal may be to simply network. One of the biggest advantages to an online group like this is the turnout rate. When you host a physical meetup, people may be hesitant to enter a new environment or they might be too busy to travel to the meeting location. With an online group, they can join the conversation with a click of a button. It might take a little longer to create and grow these groups, but trust us, it will be worth it. These meetings will be much more intimate than a Facebook or LinkedIn group, especially if you use video for the calls. Don't be afraid to start small and invite some of your friends and current clients. Remember, just like any other group, if you are providing value, you will eventually get that value in return. Step into Your Role as a Local Leader Are you ready to join and start some groups of your own? Can you feel your identity as a local leader growing? Don't let this motivation fade! Go and join two or three groups right now and add a post about the current real estate conditions in your area. You have so much value to give as a professional beyond your real estate expertise. If you consistently share that value, you will have more referrals than you know what to do with! Did you enjoy the insights from this article? If you want to learn more about becoming the real estate leader in your community, consider sponsoring your area with Parkbench. Click HERE to see if your area is available! To view the original article, visit the Parkbench blog.
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From New Listings to Referrals: The Marketing Secret that Helps this Realtor Win Every Time
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7 Ways to Compete With iBuyers
Change is coming. There is a new way for homeowners to sell a home: iBuyer programs. Homeowners can get an instant cash offer over the internet for their house. While this sounds great, it is not without its downsides for both the seller and potentially your business as a real estate agent. iBuyer programs are currently only offered by a select few companies in limited markets, but they are growing quickly and could be coming to your market soon.
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Apple Users: Let's Set Up Notes to the Max!
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Opendoor and Cloud CMA Partner to Give Agents More Options to Sell Homes
When W+R Studios launched iBuyer Connect in October of last year, our vision was to provide Cloud CMA subscribers with an easy way to connect with iBuyers. With this tool, agents could go to their next listing presentation with options, rather than just a suggested list price. On average, our subscribers publish over 260,000 reports per month, and we recognized an opportunity to simplify the process of soliciting a cash offer.
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The System for Real Estate Buyer Service and Referral Success
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14 Easy Real Estate Photography Tips
The old cliché "a photo is worth a thousand words" is nowhere more true than in the world of real estate listings. And forget words, really: We're talking dollars and deals here! Nothing pulls buyers to open houses like stunning real estate photography. That's why it's so important to think of property photography as an investment. The more buzz you can build around a listing, the more competition you're going to drive. The photos are what's helping prospective buyers decide whether a listing is worth seeing in person. Photos will get them daydreaming about setting up their life in the house before they've even stepped across the threshold. And photos are what buyers are going to be looking at later, when they're back at home — pondering second visits and offers, maybe thumbing through a whole stack of flyers and brochures from a day of open houses. And beyond that, the best real estate photography also impresses your sellers and further wins them over as clients. Here's how to take your listing photos to the next level:
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4 Reasons You Need to Update Your Web Browser Today
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Marketing New Construction Homes: What Real Estate Agents Need to Know
New construction homes are a popular choice for many buyers, especially in markets where a lack of housing inventory exists. No matter what the reason a buyer is opting to build a house, marketing new construction homes often presents unique challenges for real estate agents. The market for new construction is strong, but you may still have to adopt new tactics to market new construction homes to your audience. Get started with our guide on what real estate agents need to know about marketing new construction homes.
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Real Estate Hashtags: Solving the Mystery!
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5 Signs You're Doing Real Estate Contact Management the Right Way
Managing your real estate contacts is the foundation of a successful career as a real estate professional. When you properly care for your database, you save time and energy that you can dedicate to other important aspects of your career and even your personal life. Ultimately, using a real estate CRM will help you to stay more organized and get more out of your workday. If you're looking for a real estate CRM, these five items can help you choose one that's right for you. Already using a CRM? How many of these five items are you already doing?
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Open House? Live Tweet It.
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Dictation, One of the Most Underused Features in Apple Notes and Google Keep!
I must admit I often forget about the dictation feature offered on both Apple Notes and Google Keep. Hopefully, sharing this tip and technique will help me remember to use it more, and maybe you also will see the benefits of using dictation with Notes and Keep! I can't tell you if Apple or Keep is the best one for dictation. The only edge I see for me is that I can say, "Siri, make a note" to get started. One of the biggest features with both Notes and Keep is almost instantly it moves from your mobile device to your computer. There, you can work it for punctuation, correct words and turn the dictation into a bunch of different end products: emails, word documents, notes for time and contact management, posts on social media, or just information you want to save in Notes or Keep.
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Friday Freebie: Download This Monthly Marketing Kit Sample
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Facebook Makes Changes to Buying Ads for Housing, Credit and Employment
Facebook is currently the largest social media website in the world, boasting 2.32 billion monthly users. It's safe to say that practically every social media user is on Facebook. Its popularity makes it an excellent place to advertise your real estate brand and business. What many real estate pros don't know is that merely creating a Facebook business page and placing an occasional Facebook ad is rarely enough. We understand the social media landscape is in constant evolution, and companies like Facebook make changes to their policies and procedures regularly. Understanding how these changes impact your marketing strategy—and more importantly, how to adapt to these changes to achieve success—is crucial. To help you understand what was changed and how they impact your business, we've created this concise guide with everything you need to know.
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The Ethical Use of Photoshop in Real Estate Marketing
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Top 3 Underused Commercial Search Functions in RPR
The actions taken to do a property search really haven't changed much since real estate and the internet first came together. For decades now, we've gone to listing sites to be immediately greeted by that oh-so-familiar search bar, and within a few clicks (with a little help from the magic of the internet), properties of all shapes and sizes pop up. In RPR Commercial, the same basic process holds true, but the use cases for search have grown well beyond just finding available space. With that in mind, I wanted to share a few of my favorite, but perhaps lesser-known, non-listing search functions.
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5 Things an Agent Should Never Say to Leads and Past Clients
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How to Stay in Love with the Agent Life
Life as a real estate agent is full of ups and downs, busy seasons and slower spells. That rollercoaster can be part of what keeps the agent life feeling dynamic and rewarding--but it can also make agents feel overwhelmed and even burnt out. It might feel like the best agents are go-go-go 24/7, but the truth is that for you to do the job well, you need to take care of yourself. Here are some ways to keep yourself connected to the things that drew you toward a career in real estate in the first place.
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5 Social Media Strategies to Make Your Real Estate Business Stand Out
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Sell That Listing Using Virtual Reality
It seems that there are always new ways to sell your client's home. It started with listing books, and then taking great photos of the home. Soon after, effective agents produced video tours of their listings. And now there is a new way to showcase your clients' listings: virtual reality. There are plenty of ways that using virtual reality can help you sell your client's home. Hopefully, after reading some of the helpful tips we have for you, you'll feel ready to use virtual reality in your real estate business.
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Want to Make More Money? Consider One of These Real Estate Niches
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Want to Use Mobile Scanner Software? Be Very Careful!
I'm not sure how many of you heard about the malicious Android scanner app that had more than 100 million downloads from Google Play. We always expect Google Play and Apple's App Store to be safe from malware, they can't be 100% safe with the number of apps being built daily. We are in the middle of a seven-part series about Apple Notes and Google Keep, and the next subject I want to discuss is scanning documents. Both Notes and Keep have scanning capabilities that have been around for years, and I feel are safe from malicious malware.
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Friday Freebie: 100 Door Hangers Shipped to You
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How to Achieve Success through Intent: One Real Estate Entrepreneur's Story
"Relationships are the driver for me in everything that I do," says Molly McKinley. You may recognize her name as a former technology executive in the real estate space. In fact, it was Molly's relationship with real estate professionals during her time as a tech executive that, in part, led her to start a company of her own, Intentionaliteas, an "intentional gifting platform" that helps agents "stay in flow" with current and past clients via automated gift giving. Molly is the first guest in a new interview series, 24/seven with Bondilyn Jolly, that explores "the person behind the professional." In each episode, host and real estate technology entrepreneur Bondilyn Jolly delves into what makes each guest tick—and what inspiration agents and brokers can learn from them. The series is produced by 3sixtyfive, a creative marketing agency that serves real estate professionals. Each episode delivers content via podcast, video, written interview, and photography. So what's Molly's secret to being remarkable at business? "Being thoughtful," she says in this episode. "We as human beings are just hardwired to connect with each other and that's the part that most people are trying to shortcut." But thoughtfulness takes time, and it isn't always easy, so she wondered how could she create thoughtfulness for people in their businesses so it's not just about technology, but "good, old-fashioned emotional intelligence." Hear more about how Intentionaliteas helps real estate agents achieve just that, Molly's spiritual approach to life and work, her dreams, greatest fears, and hopes for the future in this episode of 24/seven. Visit the official podcast webpage to listen to the interview and explore bonus content. You can also watch the podcast at the video below or stream it on your podcast app of choice: Apple Podcasts, Google Play, Spotify, Castbox, Transistor, and Listen Notes. Podcast Timeline 0:12 - Bondilyn introduces the podcast and its first-ever guest, Molly McKinley. 3:13 - Molly shares her spiritual and intent-driven approach to work and life. 8:21 - Molly talks about how she first conceived the concept for Intentionaliteas. 10:00 - How working with real estate professionals during the previous five years influenced the creation and concept of Molly's business. 11:48 - Molly explains the basic idea behind Intentionaliteas, and how it automates and simplifies the gift-giving process for real estate agents. 14:05 - Molly shares her greatest fear going into starting a new business from scratch. 16:42 - How authenticity, right living, and not sacrificing her core principles are central to Molly in life and in business. 19:48 - Bondilyn and Molly discuss being mindful and being at a point in life where everything needs to align. Molly talks about how the technology she uses aligns with who she is, and how she uses it to manage and run her business. 24:37 - Molly offers advice to others who are looking to start a business or make a leap of faith like she did. 28:05 - Molly introduces us to her new podcast, Afternoon Tea, which features conversations for and with women in business. 30:35 - Bondilyn wraps up the podcast and points listeners to bonus content related to this episode (see below). Next Steps Listen to the full podcast and explore bonus content like photos, a written Q&A, fun facts about Molly, and more. Visit the Intentionaliteas website to learn how to automate thoughtful gift-giving to your clients Visit the 3sixtyfive.agency and Elevate websites Stay tuned for the next episode of 24/seven with special guest Brenda Thompson!
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Top Tools, Templates and Tech for Listing Leads
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Annual Business Checklist for Real Estate Agents
According to Mark Twain, "the secret to getting ahead is getting started." And when you're running your own real estate business, there's a lot of work to do. We've highlighted some important tasks to keep your business running smoothly and the best season to complete them so that you have ample time to grow your business while keeping your tools and systems up to date.
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How to Create a Market Activity Report for Any Neighborhood
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How to Go from New Real Estate Agent to Neighborhood Expert
Want to go from zero to hero with your real estate career? Learn how to become a 'neighborhood expert'! You may have recently started a real estate career, and find yourself struggling to build momentum. Maybe it's been a few months, and you still haven't landed your first client. Where should you be focusing your energy, time, and resources for the best results? The most effective way to steadily build your real estate business is to specialize in a niche and master it. So, here's your new plan, starting right now:
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Headshot Ideas from the Pros: Stand Out from the Crowd
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How to Overcome the Pain of Passwords
Are you like me and password dumb? Do you use the same password all the time (NOT a good idea)? Different sites require upper case, lower case, a number, and a symbol of some kind, and passwords have to be a minimum of eight digits long. Now let's add even more reasons to forget passwords, like facial recognition, password managers, and a ton of other apps and programs. How many times have you tapped on the "Forgot Password" link and a site emails you 23er&#7di1? So you go in to change your password, and the one you enter is rejected because you have used it once in the past 10 years! How about sticky notes on your computer or desk?
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Friday Freebie: Guide to Staying Safe without Sacrificing the Sale
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What Does a Possible Economic Recession Mean for the Housing Market?
By now you've likely heard murmurings of an impending economic recession. According to the National Association for Business Economics' Economic Policy Survey, three out of four of the business economist panelists expect a recession by 2021. But let's hold off on the panic button for just a minute, because this does not necessarily mean a downturn in the housing market. In fact, historically, it can mean quite the opposite.
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Do You Have a System for Real Estate Listing Success?
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How to Create a Powerful Online Reputation
What Is a Powerful Online Reputation? According to NAR's Profile of Home Buyers and Sellers, when asked what the deciding factor was in choosing their real estate professional, home sellers prioritized the agent's reputation over other factors. As defined by Merriam Webster, reputation is your "overall quality or character as seen or judged by people in general" and the "recognition by other people of some characteristic or ability," such as being clever or good at problem-solving. In today's world, the impression of your reputation often begins online. Even with personal, word-of-mouth referrals, people are likely to hear good things about you and then go online to validate that impression. So you have to ask yourself: What are the qualities I want to be recognized for and how do I make that part of the impression I give online?
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Do You Need a Real Estate Website?
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Elevate Your Real Estate Marketing Success with an Elevate Educational Boot Camp
It's no secret that brokers and agents need to continually self-educate in order to stay competitive and tackle new technology, but not all education is made equal. Busy real estate professionals can easily waste time and money on "educational" training programs that are nothing more than thinly masked sales initiatives that provide little actionable takeaways. Luckily, there's the educational field team of Elevate to save the day and ensure that brokers and agents walk away with tips, tricks and strategies that can easily be implemented the moment they walk out of the room. What started with a single Social Media Boot Camp has grown into a nationwide phenomenon due to the Elevate Field Team's high-energy, interactive educational style. Brokers and agents alike are treated to an experience designed to inspire and empower, led by a group of industry professionals who help turn marketing "toys" into "tools." Although the Elevate name may be fairly new to the real estate space, the founders and stakeholders behind the company are seasoned professionals coming from top technology companies, franchise organizations, and investment firms who've joined together to develop Elevate, the highly anticipated CRM and digital marketing solution that recently hit the real estate market. But no technology can succeed without strong education, training and understanding, which is where the Elevate Boot Camp series enters. Collaborating with MLSs, mortgage companies and brokerages across the country, Elevate's Boot Camp series has evolved to include a variety of one-hour, two-hour and half day educational sessions, including the ever-popular Social Media Boot Camp, Secrets of Lead Generation Boot Camp, and the hot NEW Broker-Only Mastermind. Custom deep dives are also available on such hot topics as Facebook intensives, developing engaging content for consumer audiences, agent recruitment and retention strategies, and developing a website designed to capture and convert. Want to see if a boot camp is coming to your area? Visit tryelevate.com/events for the upcoming schedule, or call 844-812-8914 to inquire about booking a boot camp in your office or MLS. Bondilyn Jolly is the Managing Partner at 3sixtyfive.agency. You can contact her at [email protected]
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6 Kinds of Infographics to Use in Real Estate Marketing
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Tips to Ace Your Next Open House
An open house is a powerful way to attract qualified and serious buyers in your local area. While some open house visitors are just "curious," the majority of people willing to attend a showing are serious about purchasing soon. Some of them might even be ready to do so in the next few weeks--ideal for your seller. Not only does an open house get a listing much more attention, but it also helps buyers do part of the work of "qualifying" themselves. If something about a home doesn't meet a buyer's needs, then he or she can find that out at the open house – saving time for everyone in the process.
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Friday Freebie: Downloadable Report for Home Buyers and Sellers
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Don't Make These Mistakes with Your Market Reports
Even folks who aren't thinking of buying or selling a home in the near future enjoy reading well-written real estate market reports. If you aren't using market reports in your marketing efforts, you're missing out on a prime opportunity to show your area expertise. However, it's not enough to slap up an MLS graph and call it a market report.
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Privacy Changes Coming to Facebook Groups
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How to Set a Location Reminder in Google Keep
Has this ever happened to you? You are told during the day to stop and pick up milk and bread on your way home. You walk into the house empty handed and you get that look (you know that look) and realize you have screwed up. Without saying a word, you turn around and go to the store. How about the number of times you drive past the dry cleaners or a store you need to stop by and forget to stop? Well today, I am going to change your life with the location reminder setting in Google Keep! As soon as you are asked to pick something up, "Keep" it. Need to drop off dry cleaning? Keep it! Want to remember to pick up something in a town you will be in next month? Keep it.
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Top Pros and Cons of Verbal Real Estate Offers
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The 1-Minute Real Estate Video Strategy that Can Help You Win More Listings
Videos are essential for a real estate business--and to put it simply, if you're not doing videos, you're not making money. If you look at these three facts about video marketing, you'll see why: 80% of viewers recall video ads they saw in the last 30 days. Viewers retain 95% of a message when they watch it in a video (compared to 10% when reading it in text). People and firms using video get 6X more leads. And real estate marketing videos don't have to be complicated or fancy. You can look just as good as other top agents in your market, boost your word-of-mouth, and get more clients without hiring contractors or buying expensive equipment—all you need is a phone!
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What Happened to All of Your Referrals?
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New Thought Leadership Series: 24/seven with Bondilyn Jolly, with Guest Molly McKinley
In this exciting new thought leadership series, industry leader, tech marketing entrepreneur and investor Bondilyn Jolly interviews inspiring professionals to "get to know the person behind the professional." The basic premise is that underneath the professional, the title, the paycheck, and the prestige is a person with hopes, dreams, fears and a lifetime of inspirational and motivational stories that have led them to where they are today. With each guest, Bondilyn conducts a series of interviews that are then presented in a variety of consumable formats: podcast, video, written and photographic. To kick things off, Bondilyn's first interview features a well-known face in real estate, Molly McKinley. Below is a snippet from this interview, along with links to enjoy the complete experience.
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EXCLUSIVE: Interview with a Realtor Who Escaped an Attack
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5 Great Google Docs Tips and Tactics
Google Docs has come a long way since its introduction in 2006. This powerful online word processing program that's a free alternative to Microsoft Word is no longer just pervasive among students. Today, Google reports more than 5 million businesses pay for its G Suite, which includes Google Docs. With over 1 billion Gmail users having immediate access to Google Docs for free, Google continues to build market share and improve its features.
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Using RPR to Close More Deals
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Starting Your Business as a New Real Estate Agent
The requirements to become a real estate agent are pretty minimal. Just about anyone can become an agent. Succeeding in real estate is another matter. A large percentage of new agents never make it past their second year. Before you launch your career in real estate, try to have enough income set aside to support yourself for two years. This will give you time to get your business going.
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Collaborating with Others Using Apple Notes and Google Keep
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The Focused Strategy for Generating Real Estate Listings
How much effort and money are you putting into direct mail marketing to generate real estate listings? Farming a neighborhood is a popular and very productive activity, but for many agents, there could be a more effective approach. For our example, we'll assume you're mailing postcards into a farm area for listing leads.
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Analyzing the Good and Bad of a Property Photo Shoot
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Top 10 Seller Objections to Staging and How to Overcome Them!
There are different opinions as to whether staging a property is worth the money and time involved, but one thing is clear: A home that is clean and uncluttered garners more attention. The result is increased showings leading to offers. Many concur that staging a home makes a huge difference. How the furniture is placed, and the feeling buyers have when entering a home, can make or break a potential sale. In today's age, the first impression is a lasting impression. Agents know this. So, what happens next? You, as their listing agent, speak to the sellers and may receive numerous objections. Here are the top 10 objections that most real estate agents face and how to overcome them:
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