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Think Your Lead Generation Is Expensive and Ineffective? Watch This Short Video for 3 Lead Gen Tips from Industry Experts
Lead generation: two words to strike unease in the heart of any dedicated agent or broker. Funneling potential clients into a sales cycle takes time, energy, and resources... and then comes the actual nurturing of the lead to convert them into a customer. Technology continues to change the way we market ourselves to clients. Lead generation has moved from the tactile world of newspaper listings and flyers to a digital landscape with seemingly endless options. And yet, navigating this terrain of resource-hungry advertising platforms can be treacherous on all sides, especially when only an average of 2% of leads are ready to move to contract within 30 days and it could take up to seven years to close a deal for the other 98%! If it seems like a daunting task to come up with new leads, you're not alone. Many agents face similar issues in their campaigns to create business through lead generation, whether they hire a service or pursue new leads themselves. Recently, Bondilyn Jolly, VP of Marketing at Elevate, an online lead generation and marketing provider, sat down with Denis Pepin, Broker/Owner of United Real Estate Professionals in Huntington Beach, Calif. to talk about common lead generation challenges and their solutions. Here's the video and recap: Problem: Lead generation is expensive. Solution: Generate new leads from your current clients. As an industry average, for every $1000 spent on lead generation, only $10 is spent on lead nurturing. Disrupting this statistic will set you apart from other agents who simply walk away after a deal closes. Actively maintaining a relationship with past clients positions you at the top of their minds when someone they know starts talking about moving. According to NAR's 2018 Home Buyer and Seller Profile, 90% of buyers would use their agent again or recommend to a friend—take advantage of this fact. Problem: More leads exist than actual business. Solution: Lead gen that specializes in analytics could provide higher quality leads—meaning, customers that are more likely to buy. Investing in companies like Elevate that work closely with dedicated and experienced marketing professionals to add value to their lead gen services can help ensure you're seeing a profitable return on your dollar. Problem: Most agents do not have a system to effectively handle and nurture inbound leads. Solution: As part of your sales funnel model, it's extremely important to send potential clients down a tested, proven track towards contract to get the most out of your leads. If you're losing clients at a certain step in your cycle, don't keep trying the same methods over and over until you wear yourself out—change your approach! The best thing to do when you're feeling stuck is to find a reliable, consistent company to work with that responds to agent/team needs.
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How to Boost Your Real Estate Website Traffic 10x with Pinterest
Every single real estate agent should be obsessed with finding new ways to funnel traffic to their site. More traffic means more potential leads, which in the long term, means more clients. The question is, "What is the best way for a real estate professional to drive traffic to their website?" The Top Methods for Driving Real Estate Traffic If you are striving to become one of the top agents in your area, you need to funnel a large amount of the search engine traffic to your brand. Some of the typical ways agents accomplish this are: Real estate blogging Social Media (Facebook, Twitter, Linkedin, Instagram, etc) Video Marketing (Vimeo or YouTube) Paid Advertising (i.e., Google Adwords and Facebook Ads) Email marketing These are all extremely effective ways to increase the amount of traffic you are receiving. So what else can you do? The Forgotten Platform that Homebuyers Are Using We know from our lessons in SEO that the forgotten areas of content are often the places where it is easiest to quickly stand out. There is a social media tool that most real estate agents have forgotten. Bypassing this platform is a big mistake if you are looking for new website traffic sources. The forgotten social media tool we are referring to is… Pinterest. When most people think of Pinterest, they conjure mental images of DIY crafts and delicious cupcake recipes. Pinterest is a great place for finding new craft ideas, but it can also be a powerful tool for real estate agents. Why Real Estate Agents Should Consider Pinterest If your go-to social media platform is Twitter, you may be surprised to learn that a "pin" is 100 times more spreadable than a tweet. What about Facebook? A pin has a half-life or is active 1,600X longer than your average Facebook post. What does this mean for you as an agent? A well-crafted piece of content on Pinterest may be highly visible online for a week whereas a Facebook post has about 90 minutes to gain traction. Pinterest Statistic for Agents to Consider Pinterest has about 175 million active users that use the social media platform at least once a month. 81% of all Pinterest users are females, with the median age of 40. We know what you are thinking, "But how much do they make?" Thirty percent of Pinterest users earn over $50,000 per year, while 10% of users have a household income of $125,000 or greater. That sounds like a large group of social media users who could easily qualify for a mortgage to us. First Things First: Sign Up for a Business Account If you are not active on Pinterest right now, simply signing up for a business account and regularly submitting content on the platform should give your traffic a massive bump. However, if you already have a personal account that you wish to use for your real estate business, be sure to switch to a business account. This will give you access to Pinterest analytics so you can see which pins are the most popular and who is viewing those pieces of content. Make Your Real Estate Pictures Pinterest Perfect There is an art to creating pictures and other forms of media for Pinterest. First of all, your image has to be the correct size. Pinterest is all about vertical imagery due to the fact that over 80% of Pinterest users browse their feed on their smartphone. Aim for an aspect ratio of 4:5 or 2:3. Example of Pinterest Image What does this mean in terms of height and width? Let's say you took a picture of a "dream home" to share with your followers. If the width of this picture is 500, the length should be 750 to achieve the 2:3 ratio. As a general rule of thumb on Pinterest, longer is better. Why? When a user is scrolling through their feed, a longer image will be on the screen longer, increasing the chances that they notice it. Pinterest Picture Tips for Agents If you are new to the platform, here are a couple of tips to keep in mind: Use the highest quality images you can find. If possible, work with a professional photographer or invest in a full-frame DSLR camera. Utilize text on your images. This attracts the user and helps them instantly understand what your pin is about. Not comfortable with Photoshop? Find a designer in your hometown! Don't show your face. Images without visible human faces tend to receive about 20% more repins. Make the background exciting. A pin of an object floating on a plain white background will receive less attention than the same object on an aged wood table. Regardless of your political opinions, red is better than blue. On average, images that utilize red tones get twice as many repins than those that use blue on Pinterest. Use Pinterest as a Funnel for Prospects As a real estate agent on Pinterest, you have two main objectives. First, you want to attract the attention of Pinterest users who are interested in buying or selling their homes. Your second objective is to take this attention and funnel it back to your website. There are many ways to achieve this, but the most common method is linking to your site in your pin descriptions. If you have created a valuable piece of content such as an infographic, offer further related content if a user decides to visit your site. For example, your infographic might be about the top five mistakes first time homebuyers make when selecting a home. At the bottom of your infographic, link to a blog post where you explain 10 further mistakes that a new homebuyer should avoid. Attention Is the Currency of Real Estate Pinterest is a valuable tool, but it is just as complex as the other social media platforms. Don't get discouraged if you don't have success immediately. Just like anything else, it will take time to learn the ins and outs of the platform, but if you stick with it, you will have a new source of valuable website traffic to enjoy. To view the original article, visit the Parkbench blog.
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Is Your 3D Property Tour TRULY 3D?
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5 Ways to Lose a Lead Real Quick
Leads are the lifeblood of any business. Period. Whether you are communicating to a lead or client, both should be given the same amount of attention. If a prospect was recommended to you, found you online or heard about you by way of word of mouth, the clock has started for you to make them feel comfortable in helping them with this major transition in their life. You might think that mishandling a new lead is a short term problem, but if it's consistent, putting a band-aid on it will only make the same issues persist down the road – damaging your reputation and your business referrals.
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Top 10 Roadblocks: Clearing the Path to Success
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Pricing in a Shifting Market
Wednesday, August 28, 2019 at 10:00 AM PDT In a shifting market it's very important to understand not only comparables, but also actives, absorption rates, months supply, and more when wanting to price a home properly. Join Martin Bouma, the founder and visionary behind The Bouma Group, to learn the ins and outs of expert pricing that sells listings. Register now!
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Finding Rental Furniture for Staging
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Have You Ever Considered What Your Slash Says About You?
Do you have a good "/" or a bad "/"? The slash (/) has many different names, like stroke, slant and right-leaning stroke, to name a few. Many of us define it as a substitute for the words "and," "or." For example, "his/her" is an appropriate use of the slash to mean "or." Looking on LinkedIn, I see slashes used a lot, like "Residential/Commercial" or "REALTOR®/Associate Broker," which I think is very good for explaining that you are working in the same field, just in a slightly different position. One of the most famous slashes in all of sports was Kordell Stewart with the Pittsburgh Steelers. He was a Quarterback/Wide Receiver/Running Back and became known simply as "Slash". For Kordell, having all those slashes enabled him to have a 11-year career in the NFL. First, let's discuss good slashes. Many of us have divisions in our career—I looked at my LinkedIn account and would need five slashes to list everything I am currently doing. All five of my areas are closely related and work well together and actually strengthen the different areas I list. A speaker needs research on a subject, which can lead to writing and can lead to training. Listing the same task done with different organizations can offer credibility—but again, like Kordell Stewart, it's all in the same basic vertical of expertise. Now let's look at bad slashes. When looking for a professional to provide you a product or service, you need to see if they have a slash. Would you go to a doctor/Uber driver? Lawyer/lawn care? Funeral director/exotic dancer? As you can see, the slash can help you or hurt you and cause people to doubt your commitment to the primary product or service you are offering. During the housing crunch of 2008, I saw many REALTORS® adding a slash to help them through rough times. I sure hope they have since removed the slash. I see new agents concerned about leaving a current position to take on a new challenge in real estate adding the slash. The public sees the slashes, and I am sure they consider the slash when selecting a person to help them with their needs. So, I ask again: do you have a good / or a bad /? Dick Betts is a national speaker, trainer and consultant. Learn more at www.DickBetts.com
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A Crash Course on Homesnap
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Facebook Marketing Best Practices
Tuesday, August 27, 2019 at 10:30 AM PDT There are a lot of people on Facebook. It's what makes advertising on Facebook so powerful: you have the potential to reach TONS of new sellers and buyers to make your business grow. Unfortunately, it also means that your ads will be seen by the wrong people from time to time. Join us as we teach you Facebook ad best practices to help you reach the right potential customers. We'll show you: How to share your Cloud Attract landing pages on social media quickly and effortlessly How to boost your posts How to create your first Facebook ad and who to target ...and more. Register now!
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3 Ways to Leverage HOAs for Leads
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zipTMS Transaction Management: Soar to the Next Level
Tuesday, August 27, 2019 at 12:00 PM PDT Take what you know to the next level. This learning path will provide best practices in utilizing zipTMS for efficient, time-saving workflow processes. What is zipTMS? Review Agent Dashboard and explain how to populate the graphs Create a New Template which includes a Checklist with set due dates Add the Template to a Transaction Explore and understand Tasks View zipForm® Plus Notifications for Tasks Display and discuss Transaction History / Recent Activities Register now!
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The New Agent's Guide to Open Houses
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The Generational Cheat Sheet: Best Ways to Communicate with Each One
We live in an age of ever-changing ways to communicate: social media, email, text (SMS) and telephone. Which one is the preferred method for your clients? In an industry like real estate, it's vital to know the best way to communicate with your buyers, sellers, peers and just about everyone. What makes this fascinating is how communication styles can differ by generation. Right now, there are six generations that comprise our society. Every one of these six generations plays a role in the real estate marketplace. And today we bring you the best ways to communicate with each generation. So keep this cheat sheet handy!
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Friday Freebie: Property Flyer to Download and Print
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WTF? No, it's not what you think.
What the FUNDAMENTALS? Last month, at the Inman Connect conference in Las Vegas, top producing agent Molly Hamrick dropped some serious knowledge on how to get yourself out of a sales rut: Ask yourself, "WTF?" or, What the Fundamentals? In other words, what actions am I taking on a daily basis to improve my business? Below are some key takeaways to help kick you into gear:
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Real Estate Agent's Ultimate Live Streaming Guide in 2019
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We Don't Rise to the Level of Our Expectations, We Fall to the Level of Our Training
First, let's settle who I am quoting in the title of this article. According to many sources, it was Archilochus, a Greek lyric poet from the island of Paros who lived from 680 BC until 645 BC. But it really doesn't matter who said it. What matters is the point of the quote. Many times over my 19-year career in real estate, I have heard REALTORS say, "Every time I get a new designation like GRI or CRS, my income increases." Many will attribute increased income from even 3-hour classes, seminars and webinar as the agent expands both knowledge and confidence.
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Use These Holidays for Great Social Media Content
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Transaction Management Update: Form Simplicity gets a brand new look
One of the real estate industry's most popular and advanced paperless transaction management solutions, Form Simplicity, recently released its newly redesigned application to more than 200,000 REALTORS nationwide. The update to Form Simplicity is more than just a designed facelift. The changes improve transaction productivity and speed up agent and broker workflow. Florida Realtors®, the nation's second-largest Realtor state association that owns and operates Form Simplicity, rolled out the newest version in stages between April and July. Today, 187,000 Realtor members in Florida, 8,300 members of Arkansas Realtors Association, 2,300 members of Wyoming Association of Realtors, 7,300 members of Iowa Association of Realtors, and 10,300 members of Idaho Association of Realtors all have access to the newest version. A robust transaction management platform, Form Simplicity's Ultimate Edition includes unlimited access to eSign, its highly-secure electronic signature feature, an expanded set of broker management tools to simplify compliance and improve agent-broker workflow, and unlimited document storage. Form Simplicity's new, uncluttered look includes four key sections in the home page: Menu, Recent Transactions, Upcoming Tasks, and Useful Tools. Among the improvements: Menu: The navigation menu has been grouped so that there are fewer tabs while retaining access to all the features. Recent Transactions: A professional's most recent transactions are visible and accessible from the home page. He or she can also create a new transaction from the home page. Moreover, the flow to creating a transaction will be smoother, with colorful buttons that are easy to identify, and an expanding page to view all information together instead of toggling through tabs. Upcoming Tasks: All future tasks are color-coded and available on the home page for easy access. Useful Tools: Professionals can quickly locate the button to add a new contact, create clauses and more—right from the home page. The initial launch has generated an avalanche of positive comments, as it is being incredibly well-received by agents and brokers across the country. The most common observation: it's faster than ever. That's because Form Simplicity is running on a new and modern application architecture, from hardware to software. Change is never easy, especially when making major changes to something tens of thousands of agents and brokers use every day as the backbone of their business. But rank-in-file agents are expressing their support – and delight. Matthew Lemons, a South Florida real estate broker, notes that the new Form Simplicity has been a welcome change. "I just tried out the new Form Simplicity style now, and I have to say it is amazing. Love how convenient the new layout is. Extremely professional. I'll be sticking with you guys for a long time," Lemons said. Satellite Beach, Florida agent Peggy Hall added, "I began using the new and improved Form Simplicity...(it's a) super easy transition!" And Shermeka McSwain, a Cutler Bay, Florida agent said, "The recently updated changes are extremely great. Using the navigation, location of information and the program structure is very user-friendly." Real estate agents also appreciate what hasn't changed with the new Form Simplicity redesign. All the great features agents and brokers already love remains the same, and the new redesign is giving added attention to how important transaction management is today. Transaction management is no longer a nice to have but a must-have for real estate agents and brokers. For any transaction management solution to effectively serve the greatest number of agents and brokers possible, it needs to be easy to use and inviting. The redesign of Form Simplicity is all about making it easier to navigate, and making sure that it works on any device, because that's what agents and brokers tell us they want. Tricia Stamper is Director of Technology at Florida Realtors®, which owns both Tech Helpline and Form Simplicity.
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What's the Safest Way to Manage Your Passwords?
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Market Dominant Yet Still Marketing: One Agent's Secrets to Success
If we've said it once, we've said it a thousand times: the biggest ingredient for marketing success is consistency. That's the secret to Realtor Rosemary Allison's success as well. The luxury real estate veteran of 40+ years still diligently markets her brand across her market area. In this interview, she shares the online and offline methods she uses to become one of the most recognized names in her local real estate market. Your brand, your name and your image is associated with real estate all over Ventura County. Tell us what this does for you. I think it's very important to my success. I spend a lot of money to make sure that people know who I am. But at the point when they're thinking about who they're going to call for real estate, I think it's real important that they remember to call me. I believe that they go to the name that they recognize. Of course it is in support of the most important branding I have going, which is having good client relations. I make sure they're happy with my services because most of my business, honestly, is referrals. One thing I'm proud of is that at this point I've been selling real estate full-time since 1975. I am now selling the children of previous clients their homes. That's really neat to me. The fact that the parents are recommending me to their children really says that they did know that I gave them the best service and that they could trust me to handle their real estate needs. The branding reinforces these bonds and reminds them I am still serving the community. How are you directing your marketing to reach the consumers you will be most successful with? What I try to do is target market towards the buyers of the homes that I'm selling—the luxury market. I have a kiosk outside Nordstrom's, and advertise in Homes and Land, Society Magazine, and Westlake Magazine. Then, of course, I've got realtor.com, which is branding for a precise community. When you specialize in an area, you pay the money to get those additional imprints. You're getting attention from the potential buyers and sellers for your area. I find that realtor.com not only is a wonderful website, but it's one that brands you very well when you specialize like I do. I focus on an area of Ventura County, Calif. The mall kiosk is almost industrial branding, but it's not something that's specifically targeting real estate prospects. It's not going to give you return, which realtor.com can. When we have someone going to realtor.com, they're most likely either looking to sell a home (they want to see what the homes in their neighborhood are selling for), or they're interested in buying in a particular area. Are you able to track the success of your branding on realtor.com? Honestly one of the great things about realtor.com is that I see inquiries in my contact base. I can see people that are asking about properties and asking me questions. It's very easy to track, because with the realtor.com dashboard, you can see activity. I utilize that not only for potential buyers, but I think it's also a great tool to show sellers the tracking of the imprints of people interested in their home who have clicked or viewed their home. How are you using this on the seller / listing side? I now have the Local Expert city tool and I am so excited! I just did my ads and I'm really looking forward to seeing what I can do with it. Basically, on a listing presentation, I can tell my clients their home will be featured first and it will not go down the scoreboard on realtor.com because I've paid for the Local Expert ad. You said that your primary business is referrals – has this had an impact on repeat business and referrals? People you know three, five years down the line. I got a call recently from someone from decades ago when I sold them their home. Although I hadn't spoken to them, they had seen the other branding I do and when they looked at properties online, they saw my picture pop up. Of course they said they were going to call, but reminding them to do so and making it easy to contact me helped make sure they did.
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3 Tips to Attract Your Ideal Real Estate Clients
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What Are iBuyers?
A real estate agent's job today looks a lot different than it did 25 years ago, and in another 25 years, there's no telling what kind of changes will be in effect. What we can tell is that real estate may currently be undergoing a lasting change. What are we talking about? iBuyer programs. Companies like Opendoor, Zillow, and OfferPad are buying homes directly from homeowners and reselling them to buyers. While homeowners using iBuyers are currently a very small minority, as these programs spread, they could change the role real estate agents play in a home sale.
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Stay in Your Lane: How Hiring Professional Photographers Saves You Money
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RU Getting the Most Out of Txting?
Texting has quickly become the favored mode of communication between friends and family, outpacing voice calls and emails. But how do consumers feel about businesses using text to communicate with them? Turns out, they are receptive to it. A nationwide survey found that individuals actually read 82 percent of text messages sent from businesses within five minutes of receiving them.
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5 Real Estate Retargeting Tips for Local Marketing
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Increase Your Inbound Leads with Twitter and LinkedIn
LinkedIn Most people in the business world have a personal LinkedIn, but what many people don't know is that LinkedIn can be just as, or even more effective, for creating connections when you set up a company page. Company pages give you access to connecting with tons of local and distant people or companies in your field of work and if it is done right, can lead to lots of potential business. Follow these five ways to increase real estate leads using LinkedIn and see the difference for yourself.
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Top 10 Issues Impacting the Real Estate Industry: Annual Forecast Reveals
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Facebook Messenger Bots: How to Automate Conversations to Qualify Leads and Stay Top of Mind
One of the most important lessons you can internalize about growing your business in the digital age is that you have to "meet your customers where they are." That used to be simple: postcards in their mail, emails in their inbox, calls to their phones. But if you've been solely relying on traditional communication methods like these, then you've likely noticed a decline in interactions. It's just harder to get in touch with people that way these days. So if you want to keep your business strong, then you need to find another channel. And boy, do we have just the channel for you!
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First-Time Home Buyers Are Dangerous: Fact or Fiction?
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Efficiency in the Closing Process with 3D Tours
Taking a property listing from posting to closing can be a complicated process. Creating efficiencies in each step can be simple and is essential to completing it with consistent success Whether you're an agent or client, the process of listing a home and searching for one is a multi-stage effort. This is something we realize at The Kite Team as a part of the larger Keller Williams Infinity Group, and in our first post of this series we covered maximizing the client and agent connection where they meet in the first stage of closing a deal.
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The Missing Ingredient that Can Ensure Your Success in Real Estate
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Understand the 3 Ps to Win and Sell More Listings
As an agent, you have many responsibilities when it comes to selling a listing. You have to be able to price, package, and position the listing so that you can sell the home quickly. That is exactly what real estate maverick Jim Remley had to say about selling a listing quickly. Remley, one of the top 1% of Realtors in the nation and Principal Broker/Sales Manager at John Scott Medford & Ashland, recently hosted a 'Secrets of Top Selling Agents' webinar to share how to position a listing for a quicker sale. Here's a quick rundown of his advice:
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How to Snag Baby Boomer Real Estate Leads
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Friday Freebie: $25 Gift Card to ProspectsPLUS.com
We're going to slide you into the weekend with one of our most low-effort Friday Freebies ever. It's one of the most rewarding, too: Get a free $25 digital gift card simply for creating an account, then instantly use it to buy professionally created marketing materials for your real estate business. Sounds too good to be true, right? It's not, and it's only the beginning. Starting today, RE Technology and ProspectsPLUS! are teaming up to offer a series of Friday Freebies that features a wealth of real estate marketing collateral. So create your account, collect your reward, and stay tuned for a host of exciting offers over the next two months. If "Where do I sign up?" is the next thing on your mind, read on to learn more. Free $25 Gift Card, courtesy of ProspectsPLUS! Like we said, this is a very easy Friday Freebie. All you have to do is: Create an account Get a $25 gift certificate via email Naturally, your next question probably is, "What can I spend that $25 on?" Well, ProspectsPLUS! is a "web-to-print platform" that lets real estate professionals create, ship, and track print marketing materials. Here's a sampling of what they offer: Postcards Flyers Door hangers Specialized marketing kits for FSBOs, expired listings, and more Downloadable reports Brochures Newsletters And more! We'll be offering Friday Freebies on some of the above items over the next few months. So get ready to dive in: Create an account and get your FREE $25 gift card today!
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Facebook Ad Campaigns: 5 Common Mistakes You Don't Want to Make
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How to Create the Perfect Neighborhood Guide for Your Real Estate Website
The top real estate agents in the industry offer so much more than basic buying and selling services. The agents that become leaders are those who provide a continuous stream of value for their core clientele. Bring Your Prospects Value If you want to increase your number of commission checks, start thinking of ways to educate and support your community. Of course, you can pass on tips relating to the core elements of real estate like everyone else. But maybe there are other areas that you could provide insights on as well?
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Homesnap Launches New Net Sheet Calculator: Tell a Seller How Much They Could Make Today
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Maybe It's Time to Add New Homes to Your Showing Schedule
The National Association of REALTORS released its June 2019 Housing Snapshot for Existing-Home Sales. Here is what they shared on the NAR Instagram account: Living outside Orlando, I know the new home market is very strong. Checking locally, I see 397 new home communities with 3,502 new homes and 1,008 quick move-in. After reading the NAR announcement, I wanted to see what June looked like for new home sales nationwide. Here is what I found:
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10 More Ways to Increase Real Estate Leads Using Instagram
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6 Head Shots to Stop Taking
Whether you're just starting to build your business or you're revamping your image, you probably need a new head shot. Head shots are typically used on all Realtor marketing materials, and we're talking EVERYTHING from business cards, to yard signs, bus benches, and even billboards. When someone in your neighborhood starts thinking of buying or selling, you want them to think of your smiling face. However, you want a head shot that makes them think to call you, not turn you into a meme for internet ridicule. I know they say all publicity is good publicity, but here are a few head shot trends to close the doors on.
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Tips for Working with Saved Properties and Searches in RPR
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Facebook Business Page Training
Monday, August 5, 2019 at 11:00 AM PDT New to your Facebook Business page? Don't worry, we're here to help! Join us to learn the most important aspects and the best way to connect with your audience! Register now!
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Turn Your Listing Descriptions into Sales
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Gen Z is Buying Their First Homes! Here's What You Need to Know
Millennials and their buying habits have been under the scrutiny of the real estate industry for years. We've watched them go from a minority to the largest group of buyers in the market, but now Generation Z is taking its first steps into the housing market, and it's time we learned more about this new group of first time buyers. In an effort to do just that, Homes.com polled more than 1000 adults from Generation Z aged 18 to 24 years old. Questions focused on Generation Z's expectations about the home buying experience and their home buying plans.
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Secrets of a Top Listing Agent
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10 Reasons Why You Are Not Generating Real Estate Clients Online
Running a successful real estate business is all about the art of taking a calculated risk, staying ahead of the curve, strategically planning, and providing value to your clients in hopes of a higher ROI. The internet has undoubtedly become one of the most prominent and important platforms for businesses to thrive and reach a wider audience. When used appropriately, it can be one of the most effective channels of communication with your real estate clients and prospects. However, most real estate agents are not using the power of their online presence and platforms to their fullest potential.
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Email Marketing Makes Customers for Life
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Just When You Think You Are Having a Bad Day!
Thanks to social media, it seems like we are reading about so many folks having a bad day. REALTORS seem to have more than their fair share, thanks to dealing with buyers, sellers, lenders, appraisers, home inspectors and others. It only takes one major problem or disappointment, or many smaller ones, to totally crash your day and send you to your favorite social media account to share, maybe looking for moral support or sympathy. Let me share my story!
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10 More Ways to Increase Real Estate Leads Using Facebook
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From Restaurants to Real Estate: How One Entrepreneur Closed 79 Transactions in 1 Year
When changing economic conditions pushed Mike Novak and his wife out of the restaurant industry, he responded by getting his real estate license and closing 79 transactions in his first year. In this interview, Novak—now Team Leader at The Novak Team by eXp—shares how he and his wife started over in a new industry and and built a new brand, and the role that online leads and branding played in making a fast comeback. You had a 400 employee restaurant chain—now you are starting all over in real estate. What happened? My wife my owned a chain restaurant company and Washington state changed the minimum wage in November of 2016 from $9 an hour to $15 an hour and we ended up losing over $50,000 per month. I got my real estate license and we had a great comeback, doing 79 transactions our first year with just my wife and I. After losing that other company, we didn't want to have employees and the responsibility of providing for other people, so we just tried to do it ourselves for as long as possible. But we quickly found our ceiling and that ceiling was about 12-13 transactions a month. We then added an admin and then we started adding buyer's agents. Eventually, we stated to expand further using pay-per-click ads, Facebook, and then finally realtor.com. How long have you been using realtor.com® as a lead source? We're going on about 10 months—so not that long. We've been really big into pay-per-click and Facebook leads, and we wanted to get some more leads that are closer to actually being ready to make a move. That's when we explored realtor.com®. How did the leads perform? Since we've brought them in, we've closed a lot of deals with, so we keep expanding it as we keep seeing more and more success. Also, I might add, a lot of the buyers we get are sellers as well. Do you use realtor.com's branding tool, Local Expert™ to support this? We went and signed up for the entire county. I think it is going to be impactful for listings. Sellers use realtor.com to scope out their neighborhood and so that's going to present opportunity for listings. You mentioned that you wanted to shift to leads that were closer to a transaction. Did you notice these were further along? Oh, absolutely, yes. Most of the realtor.com leads are zero to 30 days away from being ready to meet with an agent, whereas pay-per-click leads are usually between 8-12 months, and Facebook's like 15-18 months. What do you do to warm up these inquiries so you can close them? We shift the conversation to the person and not the property. We coach them on this. Our communications are, "We want to talk to you about the reason you're thinking about making a move and the impact that would have on your life." That's going to allow us to build a connection and get away from just answering that the house is about three bedrooms or two baths and, yes, 15 million square feet. We try to take the normal agent that is taking a phone call in and they're giving answers and responses on the property and flip it around to talking about the person. How about if they are not quite ready to move? With all of our leads, regardless of being realtor.com® or Facebook, we throw them into our CRM and then we will retarget them on social media. If there's a match between the email address that we received from realtor.com and their Facebook email address, we'll get back in front of them that way with some video content. Then we'll also try to figure out what their timing is and follow up with them. We organized leads by A-B-C-D. As are ready to go right away. Bs are a little bit further out, like 30-90 days. Cs are 90-150, and Ds are 150+. Have you measured your success? $400,000 of GCI last year came from this. We're definitely recruiting with this success. Instead of waiting 6-9 months to get a closing, when you have a newer agent that needs to put food on the table in three months, that's going to make them feel real good. Learn more about Local Expert™ can help you build your business here.  
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6 Quick Tips For Real Estate Contact Management
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Cheat Sheet: Photo Editing Terms for Real Estate Agents
Professional photographers make a bunch of tweaks to your photos behind the scenes that have a huge impact. Here is a guide to talking the photography talk even if you can't walk the walk. Use the guide to communicate changes you may need or to criticize your colleague's inferior photos--up to you!
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How to Get More Reviews and Boost Your Google Reputation
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4 Ways You Can Reach New Leads Faster
It's 2019 and buyers and sellers expect instant access to the information and services they're looking for. Your best chance of converting your leads is to reach them in the first five-minute window after they call or fill out a request form. There are a lot of ways you can respond to new leads more quickly. Find some ideas below.
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Instant Offers: How Real Estate Agents Can Compete
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Real Estate Pipeline Management: 6 Tips to Manage Your Pipeline
Ask just about any real estate agent, and they will tell you maintaining and growing client relationships are at the heart of succeeding in today's market. A real estate agent juggles multiple tasks daily. It's essential to find a way to organize your time to concentrate on priorities like finding prospects, converting leads, showing homes, and making sales. It sounds like a lot of heavy lifting, but you really can squeeze all of these things into your day by using an organized, active sales pipeline.
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Why Agents Should Try 'Cluster Tasking' over Multitasking
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How to Find a Virtual Assistant
Have you found yourself spending too much of your valuable time doing mundane tasks? Scheduling meetings, chasing down signatures, data entry, or managing social media accounts? A real estate virtual assistant could take all these tasks (and many more) off your plate. When it comes to hiring a real estate virtual assistant (VA), you have many options. One is bound to suit your needs and free up more of your time to do what really matters.
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3 Lazy Listing Tours to Stand Out as the Expert Agent
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6 Effective Real Estate Open House Ideas for Today's Real Estate Agent
In the real estate industry, one thing may never change: open houses are one of the most effective tools for generating interest in a property. Technology and marketing trends shift across the industry; this is a universal truth for real estate professionals. So the question is, how do you make your open houses attract potential buyers and stand out in the marketplace? Here are a few ways to ensure your open house is well-attended, and makes an impact on the right buyers.
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How to Shoot Bedrooms
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4 Real Estate Tips for Turning Listings into a Social Media Lead Magnet
The home search process is changing. So is real estate's ability to engage clients online. In the olden days, the average real estate customer journey was a nice, easy-to-understand shape. A funnel. A line. Not anymore. Today, it's a spiral inside a maze. And your marketing to today's home buyer and seller has more avenues than it ever has before. But that also means you also have greater opportunities to reach your audiences than ever before.
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Using OneDrive: 5 tips for storing and sharing photos, videos and docs online
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Friday Freebie: Take a 5-Minute Survey on Listing Strategy, Get Rewards
How's your brand recognition in the area you serve? Do consumers think of you first when they think of real estate? Whether you're a branding superstar or a rookie, realtor.com wants to hear from you via a short survey— and, bonus, they want to give you a bunch of cool, free things in exchange for your time. Read on to learn how you can participate and claim your free goodies.
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8 Simple Ways to Get Customer Testimonials
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Tips and Tricks for Hosting the Perfect Real Estate Webinar
Webinars are a relatively easy way to reach and educate a wide audience. With no geographical barriers, webinars provide the perfect platform for you to reach attendees from around the world. To start with, here are just a few benefits of hosting a webinar, and the top reasons why webinars are leading the way:
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Email Marketing Dos and Don'ts
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5 Strategies to Generate Seller Leads and Build Better Relationships
It's no secret that seller leads represent an enormous opportunity for your business. But are you struggling to attract and convert them? Just like with buyer leads, generating and converting seller leads is all about relationship building. The internet and digital media have drastically altered the way we interact with prospects, but the need to build relationships is as important to real estate as it ever was—it's only the way we build relationships that's changed. The best way to build relationships with seller leads is to increase your visibility, provide a strong value prop, and stay in consistent communication. We compiled a step-by-step process of proven strategies top agents use to attract and build relationships with seller leads.
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5 Tips for Building Trust with Clients
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Must-Follow Pages and Facebook Groups for Your Real Estate Business
Social media is a great place to build your business and showcase the many projects you're working on as a real estate agent. You also have the opportunity to learn new things for your business, discover new real estate trends, or even read breaking news about the real estate industry via social media--if you know which pages to follow and what groups to join.
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Friday Freebie: Holiday Weekend Freedom Edition
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Kendall Jenner's House in 3D: How virtual walkthroughs give A-list celebrities anonymity
How do celebrities move home so secretly? Let's face it, they don't sit up all night trawling home listing websites or hurriedly tidy their house ahead of a full day of viewings. So how do they go about moving house?
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How NOT to Get Ripped Off by Your Contractor: Protect Your Clients and Your Properties
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Reducing Objections and Real Estate Buyers Remorse Before Showings
At times, working with real estate buyers can be frustrating. This is especially true if they consistently object to homes that meet their stated criteria, or worse, they back out of a purchase contract. You can over-react and try too hard to qualify them before showings, especially if you ask too many questions in online lead generation forms and they simply leave your site. Getting the best and most urgent buyers to the top of your list is important, so how do we do that without losing real estate buyer prospects?
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Open House Sign-in Sheet Sales Funnel for Real Estate Agents
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Realtor.com Launches Commute Time Search Filter for iOS
Realtor.com just made it easier for real estate buyers to find a home that matches their lifestyle needs. On Monday, the property search portal released a new commute time search filter that allows consumers to search for homes that fall within their desired commute time from work. The filter, currently available only on the iOS version of the Realtor.com mobile app, lets users select their preferred commute length alongside search criteria like number of beds/baths, house size, and more. Home buyers can search in increments of 10 minutes up to 60 minutes. They can also use the "With traffic" option to filter by commute lengths at rush hour or at off-peak times. Once the maximum preferred commute time and other criteria are entered, listings that match are displayed: Realtor.com® said that the commute time filter was created in response to consumer feedback. According to a survey of 600 realtor.com® users, 85 percent of respondents would sacrifice home features like lot size, home size, and home style in favor of a shorter commute. Forty percent of those surveyed said that they wanted to reduce their current commute by up to 45 minutes. "Our goal is [to] go beyond helping consumers search for listings by providing them with the tools and information to make decisions about which homes are right for them," said Chung Meng Cheong, CPO of realtor.com®. "With a more holistic view of their drive to and from work, people are able to make more informed decisions about where to live, and hopefully reduce some unnecessary stress from their daily lives." The commute time filter is only available to iOS users currently, but realtor.com® plans to release launch the feature on its Android app and website in the near future.
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How Personal Is Your Brand?
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10 Tasks to Cross off Your Summertime Vehicle Maintenance Checklist
Summertime is fun time! Make sure your next road trip or buyer's tour is a success by taking care of some essential vehicle maintenance and upkeep. Here are ten items to inspect or cross off your list before your next trip.
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3 Reasons Why Every Agent Must Embrace Digital Transformation
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23 Resources to Grow Your Multimedia Marketing Skills
June is Entrepreneurs' DIY Marketing Month--and who's more DIY when it comes to marketing than real estate agents? We'd be remiss if we let the month pass without acknowledging all the hard work you do to market your brand and your listings. After all, to keep up with today's marketing trends, you need to employ a host of multimedia skills--from graphic design to video creation to photography and beyond. To keep your knowledge fresh and your skills up-to-date, we've compiled this guide of 23 resources to help grow your mastery of multimedia marketing.
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Smart Realtors Need to Understand Smart Homes
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Learn These 7 Meeting Skills to Land More Real Estate Clients
It doesn't matter how effective your Facebook advertising campaigns are: if your meeting skills are weak, you will constantly struggle to land new clients. It's a hard pill to swallow, but it's the truth. In the age of digital marketing, it's easy to forget the art of the "face-to-face" meeting. Every real estate transaction requires some sort of interaction between an agent and a client. If you are looking to increase your sales, focus on your meeting skills. Yes, some agents are naturally more charismatic than others, but everyone has the ability to increase their interpersonal abilities. If you are interested in becoming the local real estate leader of your city, you need to become an effective communicator. If you can master these seven skills, your meeting conversion rates will skyrocket through the roof!
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Make Giving a Part of Your Business Strategy
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Impact of the Absorption Rate in Real Estate
Absorption rate can sound complicated, but it's a really simple calculation used across the real estate industry to determine the number of homes sold versus the number of homes available. It is mostly commonly used to determine conditions like "a seller's market," and can be critical for builders and other industry professionals, along with the regular buyer and seller. What Does Absorption Rate Tell Me?
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The Power of Knowledge and the RPR Learning Menu
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Most Real Estate Agents Aren't Using the Right Photo File Type
As a real estate agent, you can easily school anyone on the hidden costs of investing in opportunity zones, no problem. But technical photography file terminology might not necessarily be your forte. Don't worry--we got you. Here, we define key photography vocabulary terms so you can market your property without losing your mind.
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10 Reasons Real Estate Agents Need Their Own Websites
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7 Secrets to Owning Your Area
As a Realtor, you have many responsibilities. One of the most important responsibilities is to find prospects and convert them to leads. In the most recent Secrets of Top Selling Agents webinar, Nick Baldwin and Tristan Ahumada shared seven ways for you to do just that. Baldwin, who holds 20 years of experience in the real estate world, has been an agent for 12 years and is the CEO of Superior Homes Group. Ahumada has been an agent for 15 years in the Los Angeles area. In this webinar, they shared how you can become the go-to agent in your neighborhood in just seven steps.
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Tech Helpline and Form Simplicity are on the road again!
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5 Quotes that Will Motivate You to Become the Most Successful Real Estate Agent
1. "If you're trying to create a company, it's like baking a cake. You have to have all the ingredients in the right proportion." – Elon Musk, Tesla Motors How do you expect to achieve success in your real estate career without having the proper foundation? This is where you have to make sure you have all of your "ingredients" prepared to build your career and turn it into a "delicious cake." Hard work, dedication and networking can only get you so far, but you also need tools that help take your real estate career one step further.
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3 Outside-the-Box Marketing Strategies that Worked
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3 RPR Report Customizations You Should Be Doing Now
Ready to get more out of the reports you create? Follow these three report customizations to make the reports you create in RPR showcase the exact information your clients require.
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Real Estate Video Marketing Using Just Your Phone
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Why an Up-to-date Agent Profile Helps You List More Homes
Your customers are likely checking you out before agreeing to an appointment. Sellers want to see what else you sold--and buyers want to read what your previous customers have to say about you. Greg Drake makes the effort to ask his customers why they chose him, and found that what they read on his profile pages made a difference. He has figured out how to make sure his reviews get read--in particular by people on the verge of listing or buying a property. Drake has won awards for his five-star customer service. Here is his opinion on how this drives new business. Realtor.com's Local Expert product and your realtor.com profile are meant primarily to get your brand out there where people are shopping for homes. But can you point to actual business this brings? A couple of times this this year, I've had people click on the Local Expert ad on realtor.com and then they went to my realtor.com profile and reviewed that. They then contacted me and I got two listing appointments from it. One was a sell and buy, so I effectively got three sides from that combination of the Local Expert and the realtor.com profile. I know this because I stared asking how they got to me or chose to work with me. I asked them saying, "I know you're interviewing agents, why did you choose me?" Why do you think seeing this makes them inclined to work with you? One of the big things was they saw my Local Expert ad on realtor.com and they felt very comfortable with that backing from realtor.com saying, "Here is your local expert." They felt that it added extra credibility over the other agents that they were interviewing so it was that edge that got the team to where they needed to be to get the listing. It was extremely helpful. So they check you out when comparing agents. How are they going about their research? People find our team through Local Expert at or they'll look at the profile on realtor.com and they'll also go to my LinkedIn. I get a report on how many people have looked at my profile in the last week, and with LinkedIn I can see who is looking. I find a lot of people will do that—they'll do some of the research on realtor.com and go to LinkedIn as well. They look at everything to make sure they are choosing the right agent. They want to feel that the legitimacy and the credibility is there before they'll engage with you or they'll meet you. This occurs with a Connections lead when they say "I want to see this house today." Do they still look you up once you speak with them? You go out and meet them at the house. They don't know you and you don't know them. You're trying to gain rapport and gain credibility. I'll find that they will later go in and look at LinkedIn and then they'll look at my profile on realtor.com. I've asked them, "What guided your decision to work with me after you've seen houses with multiple other agents?" It came back to their research into our credibility and the sales volume and things like that, which show that I am an experienced agent and I know how to get the job done. They also see the recommendations, and from this they felt comfortable with me. That's what gave them the kind of edge to say, "Yes I want to work with you." Being able to bring in buyers is always interesting to sellers. Do you use this advantage when making a pitch for a listing? I bring up Local Expert in listing presentations because it's a key factor for people searching for that. I'm going to show up in your ZIP code as the Local Expert. They're going to contact me to find out more about your home, and who knows your home better than I do when I'm listing it? I can best answer the questions to find out what they're looking for. I can convert that inquiry into a showing, which is a benefit to you versus that lead going to someone who you know doesn't know your home who can't sell your home for you because they don't really know anything about it. Sellers understand it and they'll go online and they'll test it to see who are the couple of people that show up as a Local Expert in this area. To them, they see the value in having the Local Expert marketing the home. They feel comfortable going with me versus somebody who doesn't have that exposure. Greg Drake is the Broker/Owner of Realty Professionals, LLC. He provides a superior level of informed and professional residential real estate services to buyers and sellers in the Denver metro area.  
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4 Ways to Market Eco-homes to Buyers
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Top 3 Tips for Agents to Build Wealth through Real Estate Investing
As a real estate agent entering the field, what prompted your interest? Real estate agents enter the business for many reasons--many for the love of working in the industry, while others for the vision of creating lifetime wealth. Looking over a span of 20 years, what I have seen overall are many real estate agents that have built wealth developed it in their everyday business. This article is meant to be an initial step to educate and place you on the path of financial success through real estate. It's about enriching your career and lifetime goals through the buying and selling of real estate.
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How Agents Can Benefit from the Zestimate
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Top 10 Closing Gifts for Your Clients During Hurricane Season
Hurricane season runs from June 1st to November 30th every year, and each year many people are unprepared when a storm heads their way. If you're tired of buying the same old closing gift or still searching for a gift that really resonates with your buyers and sellers, consider some of these closing gift ideas. They're not just perfect for new homeowners; they are a great way to help your clients get a headstart on their hurricane preparedness.
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