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How 3D Tech Is Ensuring Accuracy and Transparency in the Transaction
A residential property was measured and photographed. The living room looked big enough to fit the new owner's suite of antique furniture. The staging photos certainly made it look like the right size. What's the worst that could happen? It's a story all to familiar to most and, as it turns out, a good deal can go wrong. Staging photos can give the impression of more space. Eyeballing a room's size (no surprise) isn't the most reliable system of measurement. Even legacy floor plans can prove to be suspect. There is no substitute for an accurate representation of the space itself, and physically being there has been the only way to get it—that is, until now.
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Must-Have Tools for Online Lead Conversion
Friday, January 24, 2020 at 10:00 AM PST Discover a variety of tools and tactics leveraged by top agents to increase lead conversion. We follow the life-cycle of a lead from inquiry submission to securing the appointment. Learn when, how and why to apply these tools to increase your success. We will share with you best practices that will increase your conversion in the following stages of the lead life cycle: Obtaining a response Engaging with online leads Driving active discovery conversations Securing the appointment Register now!
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2020 Market Predictions for Real Estate
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Ask the IDX Specialists: A Q&A Session
Wednesday, January 22, 2020 at 11:00 AM PST Got IDX questions? We've got answers! Come grill our resident IDX specialists, Sid, Steve and Jake, in an open Q&A session. Do you need a webmaster? What does LIVE data mean? Is your website compatible? What the heck is a WordPress Plugin and do you need it? Whatever your question, we'll give you the opportunity to submit it to our panel of specialists, moderated by trainer Mike Price. Not sure what questions to ask? That's O.K. Come and listen in. It will be fun, loose, and informative. Register now!
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3 Big Tech Trends: What's ahead for 2020 and beyond
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1 Big RPR "Wow" Moment and 5 Closed Deals
For the REALTOR team of Nicole Nicolay and Robyn Annicherro, RPR is the real estate data tool that just keeps on "wowing" both them and their clients. Robyn says, "As a new REALTOR, I was 'wowed' by RPR when I found out it was included in my NAR membership and gave me access to over 160M properties. I literally use it every day." At the 2019 NAR Annual Convention and Expo in San Francisco, Nicole and Robyn were presenters at an RPR session titled "RPR In The Wild." Nicole says, "Our story is all about how one big RPR 'wow' moment snowballed into several more 'wow' moments, five transactions, three sets of satisfied clients, and one very proud real estate team."
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6 Ways to Improve your Real Estate Email Marketing
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Read This If You Use a Mac, iPad or iPhone
Until around the year 1999, I was a loyal and steadfast fan of IBM Thinkpads. The most coveted feature: a red mouse button positioned in the middle of the keyboard, nestled between the G-H-and-B. I carried two handheld devices, my Motorola flip phone and my PalmPilot. As an Associate at Resource Capitalist, a venture capital firm, I was tasked with getting a MacBook so that we would have a machine for software testing. That task abruptly ended my relationship with the Thinkpad.
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Matching Buyers to Their Dream Home with RPR
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Create Your Own Branded App with MLS-Touch
Tuesday, January 21, 2020 at 10:00 AM PST MLS-Touch's Brand and Share feature lets you create an app for your clients and prospects where your brand, not ours, is front and center. Your clients will get access to ALL the active listings in your market and you'll get instant insight into the listings they flag as Favorites, Possibilities, and Discards. Join this webinar and you will learn: What is brand and share? How to customize your app with your brand How to share your app with your clients and prospects How you can engage with your clients, send listing suggestions, and keep tabs on the listings your clients are flagging. Register now!
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Is Your Listing Description Turning Consumers Off?
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Safe Selling: Why Bedrooms Are a Danger Zone During Showings
As an agent, you've heard it a hundred times: don't go into the basement or attic during a showing because you can easily get trapped and assaulted by unsavory prospects. While that seems like a no-brainer, there's another place in the house that you need to be cautious about--and for very similar reasons. That place? Bedrooms! In this week's Safe Selling video, we break down why bedrooms are a danger zone for agents during a showing. Watch the video above to learn: The two major reasons that bedrooms are unsafe for agents Why bedrooms are ideal for carrying out an attack What to do when a client has a question about a bedroom Where to safely stand when a client is viewing a bedroom Next week: Master suites present their own safety challenges during a showing. Learn how to navigate them safely.
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TransactionDesk Basic Essentials: Starting Point
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Profiting from the iBuyer Trend
It's no secret that iBuyers are expanding their reach in the real estate market, often causing agents to worry about their place in the industry. In the most recent Secrets of Top Selling Agents webinar, Anthony Lamacchia shares his secrets for working with iBuyers in "Worried about iBuyers? Well they aren't going away!" Lamacchia is the Broker/Owner and CEO of Lamacchia Companies in Boston, Mass. He also owns Lamacchia Property Management, Lamacchia Development, and REAL Training Systems Inc. As an advocate for real estate-related topics, he is an expert in the industry. In 2018, Lamacchia was nominated for Inman's Most Innovative Broker/Owner for his REAL Training program and expanding platform of "how-to" videos for agents. In his Secrets webinar, Lamacchia shows what agents and brokers can do to thrive during the growing iBuyer phenomenon and get a cut of the marketing trend.
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Run Your Real Estate Business with a Smartphone Using Video Conferencing
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zipForm Plus Basics: Starting Point (your NAR Member Benefit)
Monday, January 20, 2020 at 9:00 AM PST New to zipForm Plus? This learning path will have you closing DEALS in no time. Creating your zipForm Plus account/Your New NAR Benefit, and what that means Website Tour – Tool Bar/Area of Interest Signing into zipForm Plus Profile Settings Navigation Bar Creating a New Transaction Using zipFormMLS-Connect Viewing/Adding a Form/ Benefits of a Coversheet Form Tools Register now!
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Success Story: "Nightmare" Breakup Leads to Happy Ending
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Your Smart Home Primer
Have you heard the term "Internet of Things" and wondered what it meant? In a smart home, many devices can now be connected to the internet so they can be controlled through automation and apps on mobile devices. The range of options in this category seems to be expanding faster and faster with market volume expected to reach $47 million and home penetration to reach 52.4% by 2024, according to statista. Here are some of the reasons smart home technology has become so attractive:
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Repurposing Your Listing Photos: 3 Timeless Shots that Live on Beyond the Sale
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Tips for Taking Full Advantage of Matterport's Digital Twin Toolbox
Like never before, technology is evolving to offer a more transparent look inside what a business has to offer and to give those businesses greater insight into the audiences they aim to reach. There are a number of technologies and platforms designed to enhance this new age of client connections, so how do you best take advantage of all the technology that's available? In what's the most immersive customer experience, information from all these elements can be brought together in the form of 3D reality capture. But how does it work? What tools will allow this completely immersive, information experience? Aside from creating the 'digital twin' of your listing with Matterport, there are a number of tools available to take the virtual customer experience to the next level. Below are steps and insights into how to put the tools of this technology to use for the benefit of any business.
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How to: 3 Steps to Investing in your Real Estate Business this Year
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RPR Commercial: 3 Ways to Start 2020 on a High Note
Happy 2020! It's a new year and another opportunity to set goals, reach new heights and have as much success as possible. We kick off the 20s with a "task-solution-process" look at how you can use RPR Commercial to farm for new prospects, run trade area reports to market your properties, and apply investment analysis tools to gauge ROI. Good luck in the coming year and be sure to incorporate the following tips into your commercial real estate workflow.
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Safe Selling: How to Keep a Safe Distance from Prospects at a Showing
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51 Content Ideas for Your Real Estate Newsletter
A real estate newsletter is a great way to generate leads and develop brand identity. But you need to fill these newsletters with content that is unique and valuable to your readers. Your first step in developing content for your newsletter is to define an audience. Who is going to read your newsletter? You can design your newsletter for first time homebuyers, investors, general readers, etc. Once you know your readers, you can start producing content for them. To get you started, here are 51 content ideas for your real estate newsletter.
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2020 Hindsight: Game-Changing Tech and Tools from the Last Decade
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Run Your Real Estate Business with a Smartphone: Building Social Media Exposure
Before I get into social media exposure, let's take a look at usage of our phones. Starting with Android, you can find your usage stats by going to Settings > Batteries. Next, tap the three-dot menu > Battery Usage. Then, tap the three dots again and Show Full Device Usage. Android users study that for a minute until I'm done with Apple users. Apple users go to Settings > Screen Time > See All Activity.
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5 Ways Real Estate Agents Can Hit the Ground Running in 2020
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Run Your Real Estate Business with an Android Phone using Email, Messenger and Text
I am going to take a different outlook on how we should keep in touch with family, friends, past clients, clients and leads versus the way most Customer Relationship Management (CRM) systems advocate. When it comes to communicating with people, we use many different platforms to keep in touch. We use phone calls, text, email, Facebook Messenger, LinkedIn, Instagram, WhatsApp, and maybe even Snapchat as a means of communication.
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6 Creative Ways to Freshen Up a Stale Listing
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Real Estate Advertising Using Your CRM (Real Estate Marketing Ideas)
In many ways, there has never been a better time to be a real estate agent. Thanks to the internet, you now have countless marketing methods for finding prospects and connecting them with the homes of their dreams. Still, having countless marketing options can be a challenge unto itself if you don't understand which ones hold the most promise for growing your business. While there are many worth considering, a real estate CRM (Customer Relationship Management) platform should be at the very top of that list.
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How to Keep Your Email Marketing Simple
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The Importance of Self-Care for Real Estate Agents
As a real estate agent, do you relate to the following? You are available for clients 24/7 While working, you accept calls from clients that take a lot of time, rather than letting them know you will contact them later. You work seven days a week. Maybe not all day, yet every day. You don't know how to say no, as you are a people pleaser and always want to help others (thereby neglecting yourself.) There's an excitement buzzing in the air as 2020 approaches. A brand-new year filled with new beginnings awaits you, and how well you take time for yourself will greatly determine the level of your fulfillment. Remember, success and happiness are not measured only by the income you produce. Quality of life includes your health, family and friends. Are you ready?
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How to Fit Prospecting and Farming into Your Marketing Budget
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Run Your Real Estate Business with an iPhone Using Email, Messenger and Text
Before I get into how we can use our smartphone to keep in touch with friends, family, past clients, current clients and leads, I'll ask you to do a little exercise. Take a look at your contacts and where you normally communicate with them—phone calls, text, email, Facebook Messenger, Instagram, LinkedIn, WhatsApp, Twitter and Snapchat, to name a few. If you normally communicate with someone by, let's say, Facebook Messenger, and on their birthday you send them a canned email, how do you think that will be received? I feel this is where you separate yourself from those who might use a single platform like email to send out all the birthday, anniversary and other occasion messages and those who use the platform normally to communicate with contacts.
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Winning More Listings through Teamwork and Technology
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[Best of 2019] Listing Agents Offering 1% and $1 Commissions: Is This a New Trend?
Here it is--our top article of the year! This article was originally published back in April and is the most read article of 2019. See #2 here, or read the full list of our Top 10 articles from 2019 here. A real estate agent called complaining that he spoke with one of his buyers who wanted to see a property he found online. When the agent went to check the listing out, he was shocked. The commission stated was for $1. Being the professional that he was, he went to show the condo. He sent me a copy of the MLS sheet and, lo and behold, it was true. Then I contacted the listing agent thinking perhaps they were new and had made an error. Nope, she said, it was correct. The commission was one dollar.
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[Best of 2019] 7 Google Sheet Templates for Real Estate Businesses
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[Best of 2019] 5 Things an Agent Should Never Say to Leads and Past Clients
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in October and is #3 in our countdown. See #4 here. Do you ever look back on a conversation and wish you had said something differently? It happens to the best of us. When you're communicating with real estate leads and past clients, it can be challenging to handle every conversation perfectly. But being aware of what you're saying (or not saying) can help you begin to have conversations that lead to more leads, more clients, and more commissions! Here are five things an agent should never say to leads, and what you should say instead.
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[Best of 2019] Headshot Ideas from the Pros: Stand Out from the Crowd
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[Best of 2019] 19 Real Estate Memes and GIFs that Will Make You Smile
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in May and is #5 in our countdown. See #6 here. Looking for some fun real estate memes and GIFs to share with your coworkers and clients? Here are 19 animated real estate memes for you to share with your clients. Memes and GIFs travel through social media and are great to break up the listing, closing, and open house posts on Instagram and Facebook. Plus, many of these show the all too common experiences we all share being an agent. You have to have a sense of humor to stay motivated in real estate. You are free to share any GIFs on this page. To download a photo, simply right click on your mouse and select 'Save Image As.' Upload the GIF to Facebook as you would a regular image. Once it's uploaded and published on your page, the GIF will move automatically.
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[Best of 2019] Facebook Business Pages: 4 Hidden Features to Boost Visibility
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[Best of 2019] Friday Freebie: Downloadable Report for Home Buyers and Sellers
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in September and is #7 in our countdown. See #8 here. If you've heard us say it once, you've heard us say it a thousand times: quality content is one of the most effective ways to reach buyer and seller leads. But rather than putting you through the rigmarole of creating your own content, today we're going to introduce you to a top-notch source of professionally created real estate reports. And, bonus, RE Technology readers get to download the report of their choice for free. Read on to find out how to claim your free report today. Free lead generating report, courtesy of ProspectsPLUS! Before we get started, here's a friendly reminder that today's offer is the fourth in a series of Friday Freebies that we're producing with ProspectsPLUS! Check out these links to claim more free real estate content, like a property flyer, 100 postcards, and a gift certificate for creating a new account. Today's offer is a free real estate report professionally designed to generate buyer and seller leads. How? By providing information that is valuable to real estate consumers. Choose your favorite from 60 reports like: 5 Powerful Ways to Build Equity in Your Home Common Mortgage Missteps Home Staging Checklist Six Tips for Selling in a Shifting Market What Every FSBO Should Know And more! Each report is customizable and prominently features your name, contact information, and even your headshot and logo. Your report is delivered digitally as a PDF that you can download and share online, print yourself, or at a local print shop. ProspectsPLUS! offers reports for a wide variety of real estate leads: current homeowners, cash buyers, FSBOs, and more. Ready to start warming up new real estate leads in your market? Claim your FREE report here (use promo code FREEREPORT at checkout)!
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[Best of 2019] 10 Real Estate Email Subject Lines and Why They Work
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[Best of 2019] 10 Real Estate Apps that Will Amplify Your Productivity
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in March and is #9 in our countdown. See #10 here. Welcome to our annual "Best Apps" article; a yearly entry that has proven to be very popular among agents. Once again, we've researched and gathered up an impressive collection of digital applications that will make you a more efficient and more successful REALTOR. Gone are the days when apps were strictly for early adopters and tech wizards. Nowadays, incorporating business apps into your everyday workflow is the price of admission in the ever-changing, on-the-go real estate landscape. Using these apps can make you more productive, more responsive, and more capable to serve your clients and gain new ones. Enjoy this year's 10 Real Estate Apps That Will Amplify Your Productivity:
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Safe Selling: How to Maximize Your Visibility During a Showing
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[Best of 2019] The Top 6 Things Agents Need to Know about PDFs
There are just 10 publishing days left in 2019, and we're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published back in February and is #10 in our countdown. Stay tuned tomorrow for #9! PDF files are so prominent, you probably have at least one open on your computer screen right now. Many people utilize and share PDF files as documents or contracts in their business and daily life. Because at Tech Helpline we often get calls from real estate professionals asking about this file format, today we bring you the top six things real estate professionals need to know about PDFs. Read on to learn some quick basics that will help you harness your files in this type of format with more confidence.
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Christmas Lights Brighten Your Real Estate Business
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Run Your Real Estate Business with a Smartphone using Information Management
From the time humanity started carving in caves through today, storing and finding recorded information has been a challenge. With the sheer amount of information we deal with daily, a system is needed to categorize and locate information quickly from where we are at the time. Most likely, the one thing that will be with us everywhere we go is our smartphone, so let's find a way to store, manage and find that information. Let me introduce the phrase Mobile Information Management (MIM) to our lingo. I consider devices such as smartphones and tablets to be our definition of mobile. Information, which comes to us daily, includes contacts, your calendar, notes, reminders, documents, passwords, social media and even website information needing to be stored. For Realtors, think about all the information you need at your fingertips: MLS, info on clients, leads, maps and directions—the list goes on! Management of all this information is vital for many reasons. Let's compare your brain to a cloud storage service. You have so many gigs of space available and once full, you need to either delete data or purchase more space. Sadly, we can't buy more brain, so we need to utilize what we have. The more data we store in our Mobile Information Management means that much less we need to store in our brain. An example is passwords—whether you use an app or take my suggestion and store it in a password protected note, you only have one password to remember, not twenty (more brain space!). Some of you "old timers" remember the MLS books you had to lug around. Now, we have an app for that. Remember your daily planner? We have several apps for that. These are all examples of MIM, which clears so much clutter from your brain. Need to call Fred? He is in my contacts along with ice-breaker information. What day next week do I have Smith's closing? It's in my calendar. We need to go much deeper with information management beyond our apps, contacts and calendar, and we do this with Apple Notes or Google Keep. The last words that should ever come out of your mouth are, "When I get to the office I will check on that. I believe it's either on my computer or a file folder on my desk." Every time you do that, you waste time in your day and appear to not be as organized as you should. Nothing, I mean nothing, should be any other place than your phone. It's so simple to take seconds and either copy or store the information where you can access it using MIM. Recently, I finished a eight-part series here on RE Technology titled, "Information Management – An Important Part of Being Organized." Start there. Here are the other articles you should read in the series: How to Grab Text From an Image Using Google Keep Collaborating with Others Using Apple Notes and Google Keep How to Set a Location Reminder in Google Keep How to Overcome the Pain of Passwords Want to Use Mobile Scanner Software? Be Very Careful! Dictation, One of the Most Unused Features in Apple Notes and Google Keep! Apple Users: Let's Set Up Notes to the Max! If you want to get the most out of your Mobile Information Management, take the time to read or reread the articles I have listed above! Dick Betts is a national speaker, trainer and consultant. Learn more at www.DickBetts.com
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Is Your Headshot Killing Your Business?
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Free Real Estate Marketing Strategies
Real estate marketing takes a lot of effort, time, energy and money. To make it a little bit easier for you, here you can find a couple of ways you can do it for free and still see great results. At the end of the day, real estate lead generation is mostly about human connection, which can be both easy and free if you do it the right way.
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A Guide: How to Become a Real Estate Agent
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Why You Shouldn't Fear Calling Tech Support
It's not uncommon for many real estate brokers and agents to suffer from tech fatigue. After all, how many apps do you have on your cell phone? How many programs are on your laptop that you rarely, if ever, use? The onslaught of technology can be, well, exhausting. Adding to tech fatigue are the promises of new technology that is "easy to use" and will save you time, make you more money--or both! The truth is, for many real estate agents, a lot of technology isn't easy to use. And when something goes amiss, the faith agents may initially have in their technology quickly erodes.
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How the Right Real Estate CRM Will Save You Time
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How to Show the Lighter Side of Your Brand
Personal branding can undoubtedly be challenging. And in the real estate game, it is entirely a relationship building business, meaning that people want to get to know you, not the business version of you--the real you. They can cut through all the marketing speak and know when your content is genuine or not. Especially if you want to have an artery to the Millennial generation, you need to have fun on social media and show your personality. Don't look at personal branding as a chore, but rather use it as an opportunity to let your personality shine to reflect who you really are.
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What does Gary Keller have to say about "focusing" on success? This #1 Team Leader tells you.
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What Do You Really Know about Apartments.com?
The other day, we at RE Technology were talking about Apartments.com. As we frequently explore different companies and products to stay current in the market, we sometimes like to challenge our initial perception before further research: As of now, what do we think we know about Apartments.com? Our guess, of course: that Apartments.com just focuses on apartments. We could not have been more wrong. We learned they have many different rentals, not just apartments, that it does not cost anything for an agent, broker or an MLS to have these listings on Apartments.com, and that the site is positioned in our industry as a lucrative lead source. We were absolutely amazed that you could find homes, townhouses and condos using Apartments.com network, which boasts none different rental sites: Apartments.com, ForRent.com, ApartmentFinder.com, Apartamentos.com, ForRentUniversity.com, After55.com, WestsideRentals.com, CorporateHousing.com and ApartmentHomeLiving.com. Each of the different sites fill a different niche for renters. You would think that using the sites in the Apartments.com network would incur expensive fees for agents and brokers. On the contrary—Apartments.com does not charge the agent, broker, or the MLS. They don't even charge for the leads because they follow the Fair Display Guidelines: "Your Listing, Your Lead." Having a feed thru the MLS is easy for the agent, as their data feed prevents them from having to re-enter the listing every time, automatically uploading it to the Apartments.com network. Last, but not least—for two reasons, the Apartments.com network of sites cannot be a better lead source for agents that deal in rentals. First, the network has more than 20 million renters visit their sites every month—the #1 most visited rental source in the country! Second, as renters go from renting to wanting to buy a home, they will come to the rental agent first. The best news? There are already 205 MLSs connected with Apartments.com. To find out if your MLS already offers the Apartments.com Network to you, click here. If your MLS was not on the list, click here to get them added.
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Top 10 Tech Christmas Gifts for Real Estate Agents
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Real Estate Smartphone Tricks: Using Your Phone's Calendar
Is it just me or is life more hectic now than ever before? Being self-employed, a contractor and an entrepreneur means our life is filled with appointments, phone calls and to-dos--and that doesn't even include our so-called social life. We need one place to see everything going on in our life, whether it's work or play, and be able to see it quickly. What is the one thing we have with us 99% of the time we are awake? Yes, our smartphone. I travel often and use public restrooms; I learned just because somebody is talking doesn't mean they are talking to you! Embarrassing! Let's talk calendar and how we should start using it effectively. In this series, we will be covering different parts of the smartphone, and I am doing them in order of importance. We started with contacts and now calendar. How in the world do you expect to be organized without having a calendar to keep track of events, reminders and important dates? I believe the two most used calendars are Apple and Google. Many of the tips work for both, and will do my best to explain features. Let's start with a fun one in both calendars. Go to calendar and rotate your phone to landscape. Quickly, you have week view; I use week view regularly. Great thing about both calendars—they sync to all your devices. If your Apple devices don't, go to Settings > Top of screen your name > iCloud > and confirm your calendar is on for iCloud. Love the categories by color feature on both calendars. On Apple, go to your Mac > Calenda r> File > New Calendar and name the calendar. To change color, highlight calendar, Control-Click and tap "Customer Color." On Google, go to Calendar.Google.com and sign in. On the list of current calendars, find other calendars and tap "+" and name and create new category. Once done, click on the three dots and pick a color. Let's put the first three articles to work together. Need to catch up? Take a minute and read the last two articles. First, read my article on Text Replacement. Follow the instructions on how to set up text replacement. Decide how you want to set up what works for you when it comes to contacts. For example, if you wanted to build a shortcut for me, you could either use my initials, db, or my first name, dick (notice no capitalization). Let's say you have a new buyer or listing. Set up a text replacement for each person—I know that sounds like a lot of work, but it's not really when you see how quickly this will help you and amount of time saved. I suggest you go to "Contacts" and add the text replacement shortcut for reference. Back to the calendar. Now every time you do an event, reminder or hopefully anniversary of when you sold them a home, use the text replacement. Both calendars have the search feature. Use the text replacement to see every entry in the calendar for that contact. Speaking of anniversaries, set it up for an annual reminder with maybe a five-day notification so you have time to handle how you contact past clients. Remember all the bells and whistles promised in the calendar part of CRM? I could write about ten more articles about the calendars offered free by Apple and Google, but need to move on. Next article will be all about Apple Notes and Google Keep and information management on your smartphone. Dick Betts is a national speaker, trainer and consultant. Learn more at www.DickBetts.com
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Friday Freebie: Let this CRM Coach You to Success in 2020
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9 RPR App Features to Increase Your Productivity in the New Year
Another year has flown right by. And while it's time to enjoy the holiday season and reflect on the past year's accomplishments, it's never too early to get a jump on next year's path to success. A sure-fire way to "wow" your clients and close more deals is incorporating the RPR Mobile app into your everyday real estate business tasks. This "secret menu" list of pointers and shortcuts will ensure that your next experience with the RPR app is a productive one.
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Real Estate Marketing 2020: Special Dates and Themes
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5 Important Tips for Posting on Your Real Estate Social Media Accounts
Chances are, if you have been in real estate for years, or are even new to real estate, you know that social media is paramount. When it comes to marketing, there are endless opportunities to showcase your real estate business, with email marketing, text marketing, drip campaigns, agent websites, etc. However, social media has come to be one of the most dominant and effective marketing tools used by real estate agents, especially when it comes to gaining leads. In fact, according to an article published by the National Association of Realtors, social media has been regarded as one of the top three tech tools that have given REALTORS® the highest quality leads with an astounding 47% of leads coming through social media. Since social media platforms are so popular in the real estate community, we have compiled some tips for you to consider when you are posting on your social media platforms. These tips are often disregarded or overlooked, but may benefit you in the long run.
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How to Score a Touchdown in Your Career with a Real Estate Seminar
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Your Complete Real Estate Prospecting Guide
Figuring out how to get new clients can be daunting for many real estate agents, even those with years of experience under their belt. As the industry, local markets, and technology all change, the best practices for how to prospect are ever-evolving as well. Here's everything you need to know about prospecting for buyer and seller leads, so you can keep growing your business. This is ideal for the slower months, so you can "farm" for prospects and then have a wealth of clients in preparation for the busy season.
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What Is CRM?
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Top 10 Closing/Housewarming Gifts for Your Buyers
Want to create a gift that is memorable and will bring you repeat business and referrals? You, as the real estate agent, are their first gift, as getting to the closing table can be an arduous process. Then comes something fun, creative, unique and memorable that will set you apart and potentially win you repeat business and referrals. Many real estate agents have said that they prefer to call it a housewarming gift and have it personally delivered when the buyers move into their home. Any way you choose to call it, a thoughtful gift in addition to your outstanding service will be welcomed and remembered by your clients.
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Holiday Tips for Electrical Safety
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Real Estate Smartphone Tricks: Using Your Phone's Contacts as a CRM
I want you to think about something--where do you keep the most up-to-date list of your contacts? Yes, your phone! You meet somebody and the first thing you do is share your contact information. Where is it stored? Yes, your phone! What is easier: moving the new contact to a customer relationship management (CRM) platform or working the contact from your phone? Yes, your phone! During my speaking career, I have met so many agents who have signed up for a CRM with all good intentions, but barely use it. (I wish I had a penny for every Customer Relationship Management program sold to REALTORS over the past 20 years, and a nickel for each one not being used today.) You pay for a CRM program or use your phone's contacts, which is free—which makes the most sense to use? Yes, your phone! Before we move forward, let's clean up the contacts on your phone. Go to your text messaging app and scroll down looking for phone numbers without names. Find any, hit the button and add a new contact if you know who it is. Next go to your phone app and recent calls and do the same thing. If you're not sure about a contact, make a mental note and try to add to either an existing contact or save as new. Next, it's time to visit your email. Great thing about our email programs—if you tap on the email address, you have the choice of creating a new contact or adding to an existing contact. Have any pieces of paper or business cards laying around? Enter them. Now, you need to go to your contacts on your phone and do some housekeeping. Review to see if you have an email and phone number for each contact. Many of your contacts have left your life for many reasons—it doesn't hurt to leave them in your contacts, but I am sure there are some you can delete. Remember, we don't give rewards for the most contacts! After you finish what I listed above, let's convert your contacts app into your free CRM. For years, I have been running around the country and writing about my F.O.R.D contact management system, so let's put it to work. First let me explain the F.O.R.D. system. It's so simple: F – Family, names of spouse, siblings, grandkids, family pet(s) O – Organizations, church, civic groups, social clubs R – Recreation, golf, bowling, going to the gym, sailing, camping D – Dreams, retire to a tropical island, cruise the world Imagine having a few of these facts on contacts you want to advance from lead to prospect to friend to closing to commission. Call them ice breakers or anything you want, but when you drop any of the F.O.R.D. facts, the contact will be impressed you care enough to know that information. It gets better—if you hit the search feature and put in a name of a spouse or anything listed on F.O.R.D., it finds the contact. Following the instructions from article one on Text Replacement, add F.O.R.D. as a phrase with the shortcut ford. Go to any contact, and under Notes, type ford, then click on F.O.R.D. Using the return button on your keyboard, move each letter to a new line. Now you have a place to record and add information about the contact. We have more that comes up later about adding information about a contact. Check out my article posted earlier about the F.O.R.D. system to learn more. We have a long way to go in this series. Each step builds on skills we are covering in detail. Not to worry—I would not tell you that you can run your business with a smartphone without discussing much more. Our next subject is your phone's calendar, for which you will need to have your contacts cleaned up and mastered Text Replacement. I plan on covering email marketing and drip campaigns, social networking, information and document storage, video conferencing, and camera—which will include photos and scanners—and much more. This was the second technique article on running your real estate business business with a smartphone! My first topic was Text Replacement; if you missed it, please go back and read it now. Dick Betts is a national speaker, trainer and consultant. Learn more at www.DickBetts.com.
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RPR's 2019 Product Highlights
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5 Quotes that Will Motivate You to Become the Best Real Estate Agent in the New Year
While the holiday season is just beginning, it's never too early to start thinking about how to take the upcoming new year by storm. These five quotes can help you get motivated to take on 2020 like the champion that you are. And, bonus, each is an image that you can easily share on Pinterest or your other social media accounts!
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3 Easy Holiday Marketing Ideas for Real Estate Agents
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Rebuilding Your Real Estate Business After a Disaster
Would your business survive if a natural disaster hits your city? Hurricanes, earthquakes, tornadoes, floods, and fires can have long-term effects on the real estate market in your city. But that doesn't mean you have to shut down your business. With the right precautions, you can ensure your business survives and put yourself in a position to help your community rebuild.
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Run Your Real Estate Business with a Smartphone: Text Replacement
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The 6 Trends We're Seeing in Top Real Estate CRMs
The following is an excerpt from RE Technology's latest Success Guide: CRM is a constantly evolving category of technology for real estate. Vendors in this category regularly introduce new functionality to improve the breadth of services that agents or brokers can accomplish. Here are a number of new functions and trends that we see emerging across the real estate CRM landscape.
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C2EX: Professional Growth for REALTORS
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3 Strategies to Cut Through the Noise and Build a Lasting Business
Remember that shiny new toy you just had to have as a kid? All your friends had one, and you needed it too. When you finally got it, you played with it for maybe a couple of months before moving on to the next big toy craze. Fast forward to the present day. This exact phenomenon is happening in the real estate industry. Each year, at the National Association of REALTORS® Convention, hundreds of vendors try to sell you on the newest gadget or software they promise will revolutionize your business — artificial intelligence, online lead-generation services, self-driving cars, and even machines that write your personal notes for you. No doubt, all these technological advancements can be exciting. However, they can also become a bit distracting. Just like that new toy, many of these services quickly come and go and are replaced by the next trend. Still, we all want to be seen as being on the cutting edge, which makes it easy to get pulled into these new sales and marketing offerings. At Buffini & Company, our goal is to help real estate agents grow their business and live the good life without giving into these new distractions. Years of data analysis and almost 2 million coaching calls with agents have shown what it takes to help an agent stand out in the marketplace. Top-producing agents are actively committed to these three strategies to build a long-term business: Build lasting relationships Most people cannot remember their real estate agent's name after a transaction. But the relationship shouldn't end when the transaction is complete! Write personal notes, make check-in calls, go for lunches and pop by with a small gift to show your past and current clients you care. Stay top of mind and referrals will start pouring in! Go the extra mile I like to start each morning asking, "What can I do to make someone's day better?" A service mindset is critical to a strong business. If you see a past client's social media post that his air conditioning broke in the heat of summer, visit with a couple of portable fans. No matter what you do, make sure it comes from the heart. Remember, service doesn't need to be expensive or elaborate — little things make a huge impact! Sharpen your skills Your skills are your secret weapon and will help you stand out in the marketplace. Develop skills that help you offer high-quality service by attending networking and professional development events. Invest in real estate training or coaching to hone your craft — it's one of the best things you can do for your business. When it comes to technology, it's great to stay current. Just be sure the technology is supporting your business of selling real estate; not taking it off course. Ask yourself, "Will this new technology really help me sell more homes?" Or question, "How much time will this take me to set up?" Many of these trendy systems take months and even years to get set up and running effectively. The tech trends should be tactics to support your sales and marketing efforts; not principles for running your business.When you fully embrace these three strategies, you will demonstrate a mastery of your craft that clients and colleagues will notice immediately. At Buffini & Company, we developed a new training program for real estate agents that explains these concepts and turns them into action steps. It's called The Pathway to Mastery⎯Essentials™, and it will completely change the way you do business. Check it out, then see how the program can help you build your own strong market presence!
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5 Components of the Best Agent Websites
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Why Lead Follow-up Is So Important
Real estate agents today are so engrossed in obtaining the "next new lead" they pay enormous amounts of money for cold leads directed to them. It doesn't even matter if those same leads are being directed at 10 other agents, they still pay. Because just maybe this time... I have seen multiple studies that boil it down to, on average, a closed real estate lead costs about $3-12K. This means that while the cost of any single lead could be closer to $30- $120, an agent might need to go through (spend time on) about 100 leads to get the one to close. And truthfully, we should be less concerned about the $3-12K and more concerned about the 99 people you spent time on that did not use you. THAT is the real loss in buying leads. The time wasted.
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Real (Estate) Talk: How a Single Mom and New Agent Achieved Success in 6 Months
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6 Success Tips for the New and Pro Real Estate Agent
"Whatever your mind can conceive and believe, it can achieve." - Napoleon Hill How you think and what you do as a real estate agent on a day-to-day basis is what defines you. Yes, there are good days and bad days; after all, we are human. Yet, as we enter the fourth quarter and end of 2019, now is a great time to evaluate your strengths and weaknesses. Did you reach your goals or exceed them? If not, let's evaluate how creating a new mindset can propel you positively, beginning today! Whether you are a new real estate agent or an established pro, mindset applies to everyone. Are you open to pursuing a new, strategic and energizing belief system? Following these steps can catapult you to a new level of success in business for 2020.
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How to Grow Your Business with Leads from Instagram
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Can You Run Your Real Estate Business with a Smartphone? YES!
Recently, I've been hearing how companies are suggesting that entrepreneurs and startups can completely operate their businesses with only a smartphone. This got me to thinking and reminiscing about how business has changed in my lifetime. For now, let's just focus on the past 20 years and how personal computers, laptops, Palm Pilots, Blackberry, smartphones, iPads and tablets have changed the way we do business.
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What Makes a Great CRM?
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Success Story: How One Agent Knew It Was Time to 'Level Up'
Realtor Don Harkins took his business to the next level—twice. Like other agents, Don realized he was "leaving money on the table," and decided to take steps to maximize his profits. Find out how in this week's Success Story. Taking His Business to the Next Level Don's journey to the next level began when he decided his real estate technology stack needed an upgrade. His list of marketing tools was almost as long as a drugstore receipt—and the costs were adding up quick: Landing pages for $99 per month Facebook ads for $200 per month A CRM for $60 per month "A couple hundred bucks for Zillow" And even more "We were already spending hundreds and hundreds of dollars on all these different, random tools and pieces. None of them were playing together. There was no accountability for the dollars spent. There were just, like, surprises when somebody actually called on one of them," says Don. "We were being pulled into a lot of different, more affordable, but less effective solutions." So Don began to search for an integrated platform that offered everything he needed in one place. He landed on BoomTown. "As soon as BoomTown got up and running, I could drop off all those other expenses," says Don. "And I had higher conversion rates, tracking and accountability, a way to communicate and follow up with these leads I was generating, and we could spend more time talking to people about real estate." Within his first 90 days, Don had already seen a profitable return-on-investment (ROI). Within a few months, he saw an $11,000 commission close. It was a lead who registered on his website within 30 days, and who he began showing listings to within 50 days—much faster than what he had been averaging. But there were more commissions to be had, as Don was about to learn. Teamwork Makes the Dream Work Don wanted to be sure he was taking full advantage of his new technology platform, so he went to Unite, BoomTown's annual user conference. But while he "learned a lot of stuff," it was who he talked to that really helped him understand his next step towards success. "I felt like I was the only single agent at Unite," says Don. "Everybody I talked to had a team. I didn't meet one single agent there. That's when I started seeing agents, for the first time, that are doing 100 homes a year, 200 homes a year, 400 homes a year." That's when something clicked for Don. "I think being in that room, being around those people, hearing what they were doing, how they were doing it, and realizing, like, dang, I'm sitting on this platform; [I've] really underutilized it. I have the lead flow. I have the platform. I have the ability to train and coach them. The only thing I'm missing are the team members." The month after Don went home from Unite, he brought on his first buyer's agent. "Having BoomTown gave me the value to go out and get that agent. I'm just focused on growing my business. I don't want to do trial and error. I just want to find out what the best is and put it in place and start working with it." Technology that Grows with You As Don grew his team, he switched to from BoomTown's Launch version to their Core version, the next step up. Here are some of the features Don took advantage of as he transitioned from single agent to small team: Seller Lead Suite - Drive more seller lead traffic, capture their information, and manage the conversations. Community and Sharing Library - An online network of agents and brokers, working together and sharing knowledge. Accountability and Reporting Dashboards - Insight into agent performance and opportunities for improvement. Best-Fit Leads - Expertly match leads to their ideal properties. Advanced Lead Filters - Know exactly who is who, and which leads you need to talk to so no opportunities fall through the cracks. Bulk Texting - Send personalized communication to a large pool of leads in seconds. Watch this product tour to learn how BoomTown can help you "level up" your profits. Can't decide which BoomTown product is right for you? Compare packages.
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What Do Real Estate Clients Actually Want?
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How Real Estate Coaching Can Help You Achieve Your Goals in 2020
Think of the biggest professional goal you'd like to achieve in 2020. Maybe it's a goal you've had your eye on for years, or a new feat you'd like to accomplish. No matter where this goal came from, real estate coaching is the surefire way to make sure it actually becomes a reality! The independent nature of the industry increases the demand for accountability. If you need a hand keeping yourself on track, look into real estate coaching. To get you motivated, here are just three ways real estate coaching will help you achieve that big 2020 goal.
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Using Online Marketing to Grow Your Luxury Real Estate Business
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Enhancing Photos and Virtual Staging: Know the Rules
Did you know that enhancing a listing photo could be a violation of your local MLS rules? It could be if you run afoul of your local MLS guidelines. There's another catch: the rules surrounding enhancing photos and using photos are unique to each MLS. Knowing your local MLS guidelines about listing photos "dos and don'ts" is essential, especially if you are uploading images that use virtual staging technology.
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5 Tech Tools to Elevate Your Next Real Estate Video
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How to Quickly Switch Between Programs and Apps on Computers and Smartphones
Are you like me and find yourself opening new programs and windows all day until you have a gazillion things open? I'm terrible at finishing something I am working on when interrupted with alerts and notifications. Suddenly, I remember an email I started two hours ago and never finished, that Facebook Messenger or status I wanted to comment on, that word document I only wrote two paragraphs on, the excel sheet I was working on--and the list goes on and on! We all do this to some extent and we all try hard to NOT! Well I'm here to help—no, not changing your work habits, but rather how to bounce around quicker.
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Friday Freebie: 2020 Real Estate Market Outlook
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5 Keys to Building a Real Estate Team
You've decided it's time. You are 10 seconds from throwing your phone out the window, quickly followed by your laptop overflowing with emails, and all you can think about is a vacation. You shouldn't complain because a real estate agent can never have too much business, but look, you need help. It's time to put a team into place, but it's not going to be easy. We've come up with five keys to building a real estate team to help get you back to your happy place.
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Virtual Tours: The New Qualification Tool
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10 Things Google Loves About Your Website
There's no doubt about it: you don't just want Google to like your real estate website, you want Google to LOVE it. Why? When Google loves your website, you get a higher ranking in search results for real estate businesses and topics in your area. Most prospects don't look past the first few links on the first page of results, so a higher search ranking ultimately means more leads and more business. Fortunately, this love story doesn't have to be complicated.
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5 Reasons You Need a Real Estate CRM
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How Much Do Bad Real Estate Photos Cost You?
Before the average buyer even considers visiting your property, they will look at your photos. With so much competition in the real estate market, you cannot afford what you lose when you just take a few pictures with your iPhone. The gap in photo quality between the average smartphone and a professional photographer's equipment is substantial. But you also miss out on the great additional services a professional real estate photographer offers. (A couple of great examples are twilight and aerial photography, which capture your property at the perfect time of day and the most ideal angle.) Below, you'll find what bad or even average real estate photos cost you with every listing.
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What Does Your 'Workbench' Look Like?
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How Rookie Real Estate Agents Can Survive in Any Market
Starting out as a real estate agent is difficult, no matter what market you're kick starting your career in. You want to hit the ground running and establish yourself as an industry professional – while keeping the long-term goals in mind. It's like any rookie professional athlete starting out in the big leagues going against veterans who have years of experience under their belt – and how to properly play the game. Here is a roadmap for rookie real estate agents to thrive in a competitive market.
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5 Ways Agents Can Make Their Holiday Social Media Content Shine
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Is the Square Footage of Your Listing Fake News or Are You Selling Properties Using Accurate Square Footage?
Agents say they will do anything possible to represent the best interests of their sellers. However, some are missing one really important aspect of selling a house: the square footage. Many agents assume the square footage information from an old listing in the MLS or found in public tax records is accurate. But is it really? No, it is not. It is what we call unverified square footage. To successfully represent the best interest of their sellers, agents should always be using verified square footage of a property. Verified square footage comes in three different forms: appraisers or agents measure the home themselves (if they are knowledgeable of the local rules on what should be counted as square footage), or they use technology. Technology can be a powerful tool because there are several companies in the market that don't just measure the seller's home, they also provide ways of promoting the home. In just a couple of paragraphs, we have just scratched the surface as to what an agent needs to know to understand how verified square footage can improve their level of professionalism. Download the case study written by WAV Group to get a full understanding of improving your professionalism using square footage.
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