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How to Grow Your Business with Leads from Instagram
Real estate is more visually driven than ever before and to be a successful real estate agent, these days you need to know how to utilize all the tools. That is exactly what Marki Lemons-Ryhal explained when she shared her tips and best practices to help your Instagram business boom during her recent appearance on the Secrets of Top Selling Agents webinar, Increase Your Presence and Leads Quickly with Instagram and IGTV. Lemons-Ryhal is listed in the top 10 percent of REALTORS in the Chicago area and has earned the REALTOR Achievement Award and The President's Award from the Chicago Association of REALTORS. She shares her expertise by speaking at conventions and other classes to teach agents to use social media to benefit their business.
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Can You Run Your Real Estate Business with a Smartphone? YES!
Recently, I've been hearing how companies are suggesting that entrepreneurs and startups can completely operate their businesses with only a smartphone. This got me to thinking and reminiscing about how business has changed in my lifetime. For now, let's just focus on the past 20 years and how personal computers, laptops, Palm Pilots, Blackberry, smartphones, iPads and tablets have changed the way we do business.
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Facebook Marketing Best Practices
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What Makes a Great CRM?
When looking for a CRM for the first time, we recommend developing a checklist of features and a ranking system for each of those features. Try this criterion: Feature Importance to Me Ease of Use Here's a brief walkthrough of how you might rank a feature.
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Success Story: How One Agent Knew It Was Time to 'Level Up'
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What Do Real Estate Clients Actually Want?
Buying or selling a home is a major emotional event. Clients put their faith on the line with a real estate agent to deliver and exceed their expectations--while remaining a rock throughout this roller coaster ride. While every client and situation is different, there are many similarities that stand out to help you navigate for a positive end-to-end experience. Here are five things that real estate clients want from you:
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How Real Estate Coaching Can Help You Achieve Your Goals in 2020
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Using Online Marketing to Grow Your Luxury Real Estate Business
The majority of buyers start their home search online. They search current listings and look for the right real estate agent to help them through the buying process. With luxury real estate, the impact of online marketing is even more powerful. To attract and keep affluent clients, agencies must project an image of luxury from the start.
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Local Expert Best Practices to Help Win Listings
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The Modern Real Estate Professionals Guide to Success
Tuesday, November 19, 2019 at 10:00 AM PST Creating valuable content is important to your real estate business growth. Learn how ten FREE tools can create an array of timely irresistible content. We will teach you how to use each tool and incorporate the tools into your daily marketing plan. For FREE, you will: Create a content calendar Remove the background from photos in less than 10 seconds Match the color palette of any photo Learn how not to get sued by Getty Images Consistently use your branded colors and fonts Convert Videos to audio for Podcast and Alexa Flash Briefings Convert Videos to text for a blog post, emails, and daily social post Create photo quotes Repurpose photos and audio to create videos Register now!
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Hi-Tech for the Technophobic: All-in-One IDX that Converts
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Enhancing Photos and Virtual Staging: Know the Rules
Did you know that enhancing a listing photo could be a violation of your local MLS rules? It could be if you run afoul of your local MLS guidelines. There's another catch: the rules surrounding enhancing photos and using photos are unique to each MLS. Knowing your local MLS guidelines about listing photos "dos and don'ts" is essential, especially if you are uploading images that use virtual staging technology.
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Reining in Your Pickiest Buyers with RPR Search Tools
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Brian Buffini's Bold Predictions: 2020 Real Estate Market Outlook
Tuesday, December 10, 2019 at 9:00 AM PST Brian Buffini, real estate industry influencer and lifetime entrepreneur, presents his Bold Predictions to unveil the 2020 market trends you can bet on. He cuts through the noise and shares what you need to know and do to build a profitable business that lasts. Brian covers: The State of the Market The productivity curve to keep you ahead of market forces in 2020 The State of the Industry The only disrupters you'll ever need to worry about for a thriving business The State of the Agent Three game changing activities every agent needs to implement today Register today and secure your virtual seat for the most important broadcast of the year!
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5 Tech Tools to Elevate Your Next Real Estate Video
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How to Quickly Switch Between Programs and Apps on Computers and Smartphones
Are you like me and find yourself opening new programs and windows all day until you have a gazillion things open? I'm terrible at finishing something I am working on when interrupted with alerts and notifications. Suddenly, I remember an email I started two hours ago and never finished, that Facebook Messenger or status I wanted to comment on, that word document I only wrote two paragraphs on, the excel sheet I was working on--and the list goes on and on! We all do this to some extent and we all try hard to NOT! Well I'm here to help—no, not changing your work habits, but rather how to bounce around quicker.
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Friday Freebie: 2020 Real Estate Market Outlook
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5 Keys to Building a Real Estate Team
You've decided it's time. You are 10 seconds from throwing your phone out the window, quickly followed by your laptop overflowing with emails, and all you can think about is a vacation. You shouldn't complain because a real estate agent can never have too much business, but look, you need help. It's time to put a team into place, but it's not going to be easy. We've come up with five keys to building a real estate team to help get you back to your happy place.
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Virtual Tours: The New Qualification Tool
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10 Things Google Loves About Your Website
There's no doubt about it: you don't just want Google to like your real estate website, you want Google to LOVE it. Why? When Google loves your website, you get a higher ranking in search results for real estate businesses and topics in your area. Most prospects don't look past the first few links on the first page of results, so a higher search ranking ultimately means more leads and more business. Fortunately, this love story doesn't have to be complicated.
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5 Reasons You Need a Real Estate CRM
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How Much Do Bad Real Estate Photos Cost You?
Before the average buyer even considers visiting your property, they will look at your photos. With so much competition in the real estate market, you cannot afford what you lose when you just take a few pictures with your iPhone. The gap in photo quality between the average smartphone and a professional photographer's equipment is substantial. But you also miss out on the great additional services a professional real estate photographer offers. (A couple of great examples are twilight and aerial photography, which capture your property at the perfect time of day and the most ideal angle.) Below, you'll find what bad or even average real estate photos cost you with every listing.
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What Does Your 'Workbench' Look Like?
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How Rookie Real Estate Agents Can Survive in Any Market
Starting out as a real estate agent is difficult, no matter what market you're kick starting your career in. You want to hit the ground running and establish yourself as an industry professional – while keeping the long-term goals in mind. It's like any rookie professional athlete starting out in the big leagues going against veterans who have years of experience under their belt – and how to properly play the game. Here is a roadmap for rookie real estate agents to thrive in a competitive market.
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5 Ways Agents Can Make Their Holiday Social Media Content Shine
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Is the Square Footage of Your Listing Fake News or Are You Selling Properties Using Accurate Square Footage?
Agents say they will do anything possible to represent the best interests of their sellers. However, some are missing one really important aspect of selling a house: the square footage. Many agents assume the square footage information from an old listing in the MLS or found in public tax records is accurate. But is it really? No, it is not. It is what we call unverified square footage. To successfully represent the best interest of their sellers, agents should always be using verified square footage of a property. Verified square footage comes in three different forms: appraisers or agents measure the home themselves (if they are knowledgeable of the local rules on what should be counted as square footage), or they use technology. Technology can be a powerful tool because there are several companies in the market that don't just measure the seller's home, they also provide ways of promoting the home. In just a couple of paragraphs, we have just scratched the surface as to what an agent needs to know to understand how verified square footage can improve their level of professionalism. Download the case study written by WAV Group to get a full understanding of improving your professionalism using square footage.
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7 Tips for Growing Your Business in 2020
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Customize Your RPR Report Cover Photo with These Simple Steps
It's often said that, "You only get one chance to make a first impression." That couldn't be more true than in the real estate industry. So when you find yourself sharing a report with a less than flattering cover photo, take a moment to update it. The process is quick and simple, and can be done from the website or mobile app. RPR makes it easy to do so—here's how.
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Growing the real estate client relationship: Connecting opportunity, community and reality capture
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3 Ways Real Estate Agents Can Use Time Management to Improve Their Business
We all know that an effective time management plan is essential for a productive business, but how well do we really manage our time? You might be shocked to learn that, according to a recent survey, the largest chunk of a typical real estate agent's day – 37 percent – is spent running errands. This is followed by administrative tasks at 19%, email at 18%, the internet at 12% and social media 11%. Only 3% of a typical agent's daily time is actually spent talking to clients! If you really want to be productive, achieve your goals and reach next-level success, you have to take stock of how you spend your day, stop wasting time on activities that aren't making you money, and put a plan in place to help you get more focused and productive. Here are some steps you can take today to start building an effective time management plan for your real estate business.
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Building an Engaged Email Marketing List
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Success Story: San Diego Team Triples Their Transactions with Software Switch
We're back with the second entry in our "Success Story" series. This week: Scaling your business with the help of the right technology. The "right technology" is what made the difference for Kyle Whissel and his team. One year after changing software, the team nearly tripled their number of closed transactions. What caused the need for the tech change, and which platform did the Whissel Realty Group switch to? Read on to find out!
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Real Estate Agent Sets New Guinness World Record
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Top 22 Real Estate Marketing Tools and Strategies for Agents
Real estate marketing has never been easier – or harder. You can setup an ad campaign in minutes, but so can everyone else. And you're not just competing against other agents. Now you're also competing against new real estate tech companies like Opendoor and Knock, which have raised hundreds of millions of dollars. On top of all that, you're juggling sellers, buyers, lenders, inspectors...we can keep going. So how are you staying ahead?
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Your Listing May Be Haunted If...
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13 Spooky Listing Photos that Will Terrify Prospects
'Tis the season for ghouls, ghosts, and all things that go bump in the night. However, if you're looking for something really scary, you need only look at some of the listing photos uploaded to MLSs around the country. Often, the most frightening thing about a bad property photo is that an agent thought it would somehow attract potential buyers. In the spirit of the season (and a good laugh), we've rounded up 13 of the scariest listing photos around. 1. Heeere's Johnny! The best way to show how "open and airy" your new listing is? Frame a random person in the hacked up opening of the basement door. Bonus points for flash-induced red-eye. It only adds to that perfect "The Shining" vibe! Tip: Keep people (and pets) out of your listing photos. Insist that your sellers be out of the house--or at least far from the room you're currently shooting. That also means no accidental appearances of the photographer in the bathroom mirror! There's no hope for that basement door, though.
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7 Reasons Why Real Estate Video Marketing Is a Wise Choice for You
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Should Real Estate Agents Be on Instagram? The Pros, Cons and How to Get Started
Even if you're active on social media for marketing, you might still wonder if real estate agents can use Instagram to help promote their business. On one hand, Instagram seems like a perfect fit considering that it's image-based, and what better way to show off your latest listing than photos? But Instagram isn't quite like the other social media marketing platforms, such as Twitter and Facebook, and it can take real estate agents a little getting used to before they get the hang of putting it to work for their marketing.
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How to Ask Your Clients for a Referral
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Seasonal Tactics to Keep Your Momentum Going this Fall
The last quarter of the year is one of the slower times for real estate in many markets. This leaves many agents wondering how to keep their momentum going through the end of the year. Luckily, even though many prospective buyers will start putting their home-buying plans on hold until after the new year, others will be getting serious about buying or selling a home in time to celebrate the holidays. Find five ways to uncover end-of-year buyers and sellers below!
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10 SEO Hacks for Your Real Estate Website
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Let's Make Your Smartphone Smarter!
Want to set different vibrations for different contacts? Here's an easy way to do just that. Many times, we put our phone on vibrate and it's in our pocket or purse. It vibrates and, of course, we look to see who it is. We can select preprogrammed vibrations or make our own. Let's start with the iPhone. Go to a contact you want to change the vibration for—maybe your significant other. Once at the contact select Edit, scroll down to ringtone and tap.  Next, find Vibration and tap.  Now you have the screen where you can select a new vibration or even make your own. Here's the Create New Vibration screen: On some Androids, open your Contacts app and find the contact. Tap to edit it. When the contact opens, scroll to the bottom of the page. Select More then locate Vibration pattern and it will be set to default. When you tap on this option, your Android device will open to the stock vibration patterns it has. Now you can select from patterns such as Basic call, Heartbeat, Ticktock, Waltz, and Zig-zig-zig. Select the next contact you want to have a customized vibration for and repeat the steps. Disclaime, unlike Apple, Android is the operating system on different brand smartphones and not all are created equal. If your phone doesn't have this feature or you want more options, including making your own custom vibrations, you might want to consider a third-party app available on the Google Play Store. Personally, I love this mostly unknown feature. I'm a keep my phone in my pocket with the ringer off kind of guy. The different vibrations help me know whether I need to pull my phone out or ignore until later. Rather than having so many different vibrations to try to remember, I have all my family members with the same vibration, I have all my friends with their own vibration. As a REALTOR®, think about setting up a vibration for active clients, a different vibration for support contacts like home inspectors, title companies and loan officers. You can design your own system to help you be more organized. (I just had a flashback to my Palm days—do not set up so many different vibrations you can't keep track!) I hope some of you will try this technique. It's so simple, but the benefits are many! Dick Betts is a national speaker, trainer and consultant. Learn more at www.DickBetts.com
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5 Reasons Every Real Estate Professional Needs to Be Advertising on Facebook
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Friday Freebie: Don't Ghost Your Leads - Try RealContact's Lead Concierge!
Few things are more frightening than an empty pipeline. But if you neglect or don't quickly respond to incoming leads, an empty pipeline is exactly what you'll get. You may be busy, but that doesn't mean you should ghost on your leads. This Halloween season, bring your pipeline back to life with a free trial of RealContact's lead concierge service. Read on to learn more! Free 14-day trial, courtesy of RealContact If you've ever been slow to respond to new leads, or you just let existing ones go cold, RealContact has a solution. The company offers a "lead concierge" service that responds to all your real estate leads within 90 seconds, any time of day or night. RealContact qualifies your leads, too, so that you save time by only working transaction-ready leads. And what about those leads that are not quite ready to buy or sell just yet? RealContact automatically nurtures them for a full year, so that when they're ready to transact, they come to you. Here's how it works: You receive a new lead! Your RealContact Concierge reaches out within 90 seconds to engage and qualify your new lead. If the lead is ready, your Concierge will set up an appointment. You'll get an instant notification from the mobile app, and can watch the conversation happening in real-time. Take over at any point by texting or calling your lead directly through the app. All RealContact Lead Concierges are trained in lead engagement and appointment setting. But if you'd like to tailor their conversations to better fit your business, you can create custom scripts and campaigns that capture your brand's message. RealContact's trial is free for 14 days or 25 leads, whichever comes first. And there's no reason to be too spooked to give it a try—this free trial requires no credit card to sign up, so there's no risk to you. Want to see how better lead engagement can grow your business? Start your free trial today!
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How RPR and Curbio Work Together to Get Sellers More for Their Home
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Frequently Asked Questions about Real Estate Marketing
Do you feel overwhelmed by marketing? There are so many options and possibilities for marketing your real estate business, from email to SEO, to blogging, to social media and more. Understanding which of the many real estate marketing strategies make the most sense for you is key. However, determining where to focus your efforts and figuring out how to actually do these things can be overwhelming. You're not alone. Thousands of real estate agents run into this issue and are keen on learning how to leverage digital marketing to stand out in a sea of competition. Many real estate agents ask similar questions, so why not address them here? Chances are some or all of these questions have crossed your mind!
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Top 4 Ways to Answer Commission Questions
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Success Story: Exploring How Agents Choose Real Estate Technology
Selecting a new real estate technology product can be intimidating. In addition to a dizzying array of apps and platforms to choose from, agents and brokers have to evaluate if a product has the features they need, if it fits their budget, if it can adapt easily to their workflow, among other criteria. Helping real estate pros find the right technology for their business is our mission here at RE Technology. It's why we created our Product and Company Directories, and why we publish helpful, educational content every weekday. Today, we're introducing a new weekly feature to further help our readers decide if a technology product is right for them. "Success Story" highlights the real-life stories of agents and brokers who found the technology that fits their business. Each week, we'll explore how and why they made their decision, and how the tech they chose transformed their business. Our series kicks off with a deep, multi-week look into BoomTown, a CRM and marketing automation platform, through the eyes of its real-life customers. Want to see how BoomTown works for yourself? Check out the product tour here. Introducing Brandon Prewitt Our first Success Story starts with an age-old problem in real estate tech: software that's feature-dense, but difficult to use. In 2011, Columbus, Ohio-based Realtor Brandon Prewitt was searching for a real estate technology platform that would help him scale his business and manage his rapidly growing database of leads. He eventually settled on Commissions, INC. (CINC) because it fit his budget and had a lot of "bells and whistles" that he was excited to try. But Brandon only ended up using about 10% of the system's features because the user interface was clunky and a struggle to use. CINC's lackluster support only compounded the problem—there was nowhere for Brandon to learn how to use the system even though he wanted to. "With Commissions INC., support was really lacking. When I signed on with them, there was no onboarding. There was no, 'Here's what you do to be successful using our system.' It was, 'Here's your username. Here's your password. Good luck,'" says Brandon. Making the Switch to a New Platform Frustrated by the user experience and lack of support, Brandon sought out another technology platform. He eventually decided on BoomTown. Why? "It comes down to simplicity," says Brandon. "BoomTown is easier to navigate, and it's just all around more user-friendly. At the end of the day, all of those buttons that CINC had were just noise." Here's a look at the specific features of BoomTown that changed the game for Brandon: Advanced Lead Filters Brandon needed a way to categorize his leads, not just get them all into one spot. For a busy agent, ease of use is important. Brandon wanted to sort through leads by simply clicking a button and seeing which leads are 3-6 months out from buying a home or 6+ months out. "I don't need to have all of these complicated algorithms or labeling mechanisms to be able to filter down all this information," says Brandon. "I just want to click a button and see all those people. That's it." BoomTown made this possible. Brandon finally had a system that could turn his 4,000+ leads into workable lists. In addition, BoomTown's expert support staff and user-friendly platform meant that Brandon had a technology partner that would help him drive the success of his business. Mobile App As an agent who's always on the go, Brandon finds that BoomTown's Now Mobile App is an invaluable tool. "I like to be able to just see who's on there. Who's on the site? Who do I need to call? What are my to-dos for the day? I appreciate the simplicity. It's not just a ton of information in your face. It's just: call, email, or leave a note on their profile." Success Achieved: The Results of Switching Platforms Ease-of-use is one thing, but how did switching platforms actually improve Brandon's business? Well, since signing up with BoomTown, Brandon has: Increased his follow-up with leads Increased his lead conversions Stayed on top of conversations with leads that may have previously fallen through the cracks Regular phone calls with a BoomTown success manager have kept Brandon focused on his business goals. During his onboarding, the "bulk import" of his 4,000+ lead database was naturally a stressful day. "But I knew I had someone, a live person, my own specialist that I could call and talk to. We were in it together." Want to see which BoomTown product is right for you? Compare packages.
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5 Signs You Need a Business Coach
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13 Last-Minute Halloween Events that Will Grow Your Business
Halloween is right around the corner. It's a perfect way to bring fun, sweets and treats to your community and build your business. Many real estate agents wait until the big holidays. Why not begin now? Want to get known in the community or a neighborhood? This is a great time go begin. Here are 13 spooktacular ideas that are fun and can be put together quickly:
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How to Generate Real Estate Referrals Using Local Online Groups
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From New Listings to Referrals: The Marketing Secret that Helps this Realtor Win Every Time
If you're like most Realtors, you probably already have a plan in place for marketing your listings. But how well are you able to communicate that marketing plan to potential seller clients--especially if that plan includes digital strategies that may be confusing to homeowners? Randy Durham has it all figured out. A practicing Realtor since 1994, Chattanooga-based Durham uses realtor.com Local Expert to market both specific listings and his brand. The tool employs ad retargeting technology to display his listing and branding ads to real estate consumers as they browse around the web. But how does he explain that to sellers during his listing presentations to help them understand how it will benefit the sale of their home? We sat down with Durham to find out. Read on to learn how he talks about Local Expert in his listing presentations, and how the program also helps connect him to buyers and past clients. How persistent is your brand on national websites? When consumers search a particular city or zip code on realtor.com®, I'm always there and present with either a listing or information about me. Even if they go from page to page, I'm still there with them so I stay top of mind. I've been pre-introduced. Someone buying a home will be familiar with you before they make contact. Does this help you with home sellers? When I'm on a listing presentation, I'm able to show that they're going to be in at least 50% of the searches for a buyer in their area looking for a home. That home will follow that person around as they're looking within the specific area where that seller is. So I'm showing the seller that they're going to get exposure continuously. How do you let prospective sellers know you have this advantage? You can use this in neighborhood campaigns or in specific targeting listing promotions as far as trying to solicit for listings. This is particularly effective with expired listings. You're showing them you have a way that other agents typically would not have to get additional exposure for their home. It's very powerful for expireds because they've already been-there-done-that—but now many are looking for new things that can happen to actually get their property sold. What are the longer-term benefits of being persistent with your brand? You've got to have consistent impressions of yourself out there for the public to see. Research shows it takes eight to 10 impressions of some sort of marketing to actually get a buyer's attention and recognize who you are and have recall ability. You want to continuously have your name out there, particularly in targeted areas. You want to be the agent that owns that area. It works to get yourself top of mind with your past clients as well as new clients. I just really took on the Chattanooga market with this branding. I just think that it's going to have a powerful impact. This is one of those things you've got to be in it for the long haul. You can't go out there in one month and say, "Okay how many transactions did I get?" But this has some power to it, and I'm quite impressed with it. Does this work into your repeat and referral business plan? A home seller generally starts their search on the internet. Even if there are past clients, they don't always usually pick up the phone and call me first. They're out there looking to see what's available or what's sold in their neighborhood if they are a seller. If you're there with a branding product like realtor.com® Local Expert in those searches in their neighborhoods, when they see you they say, "Yeah, that's the guy that sold me my house—that's who we need to call."
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7 Ways to Compete With iBuyers
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Apple Users: Let's Set Up Notes to the Max!
First things first: Android users, I promise to update Google Keep often, and please don't feel slighted as I dedicate these tips to Apple users! Now, let's talk how we can maximize Notes on our iPhones and iPads. Many of the features I have covered in this series depends on having all your Apple devices connected to the iCloud. Before you panic about storage space and having to spend money buying more iCloud storage, we can talk about ways to use your iCloud storage wisely later (that's another article).
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Opendoor and Cloud CMA Partner to Give Agents More Options to Sell Homes
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The System for Real Estate Buyer Service and Referral Success
Last month, you learned an end-to-end system for real estate listing success. Now it's time to do the same for real estate buyers and referrals. What is your current plan for real estate buyer services success? As with the listings system, we're going to set up a system for buyers that is modeled after worldwide sales training. Here is the 7-Step Real Estate Buyer Services Success System.
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14 Easy Real Estate Photography Tips
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4 Reasons You Need to Update Your Web Browser Today
How old is your browser? If you are using Firefox or Chrome on your desktop or laptop PC, are you sure you have the latest version? Tech Helpline found that one-in-three callers were using a version of Firefox that was at least seven years old! Why should you need to be concerned about searching the web using an outdated version of any of the popular browsers? Let's look at four reasons that should motivate you to make certain your web browser is updated today:
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Marketing New Construction Homes: What Real Estate Agents Need to Know
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Real Estate Hashtags: Solving the Mystery!
You know about real estate hashtags, but if you're like many real estate agents, you're still a bit fuzzy about how to use them on social media. If you want to increase your online visibility, get more entries for your real estate CRM, and more home showing feedback for your listings, you need to solve the mystery of how to use hashtags. Read on to learn more.
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5 Signs You're Doing Real Estate Contact Management the Right Way
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Open House? Live Tweet It.
Social media is a great way to market yourself as a real estate agent. You may find yourself looking at new ways to share a listing or advertise for an open house. One great way you can showcase an open house is by live tweeting it. Twitter is a platform that is meant for short, quick messages that you can share with your followers and allow them to engage with you in real time. Twitter is a great way to keep a conversation going, but that isn't the only benefit to live tweeting an open house.
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Dictation, One of the Most Underused Features in Apple Notes and Google Keep!
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Friday Freebie: Download This Monthly Marketing Kit Sample
It's October, a time when our collective attention turns toward all things frightening. You know what's really scary, though? Losing out on hard-earned referrals and repeat business. It's not your clients' fault, however. Research shows that 85% of sellers and 90% of buyers would refer or use their agent again. The key to ensuring that they actually do is by making sure they remember your name between transactions. How? It's all about providing value. In this week's Friday Freebie, we'll introduce you to a marketing system that helps you do just that in order to stay top of mind, year after year. Download the Referral Maker Marketing Kit, courtesy of Buffini & Company If offering something of value to your database is what captures their attention, then consistency is what helps you keep that attention. Buffini & Company's Referral Maker Marketing Kit helps real estate agents accomplish this by providing an item of value and supporting marketing materials every month. Each month, Buffini & Company sends you a full kit of fresh, new marketing collateral that you can use to demonstrate your expertise, reach out to past clients, and generate more referrals. RE Technology readers can download a free version of the marketing kit today and try it out for themselves. Here's what it includes: A professionally written and designed Item of Value A corresponding cover letter 6 'Pop-By' tags to affix to gifts that you give to your top referring clients as a token of appreciation You can learn more about how to best leverage each element of this kit in this post. The full kit also includes 50 follow-up notecards, an eReport and more. You can learn about that here. Ready to download your FREE marketing materials from Buffini & Company? Get started here!  
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Facebook Makes Changes to Buying Ads for Housing, Credit and Employment
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The Ethical Use of Photoshop in Real Estate Marketing
Marketing or Misleading? The home buying process now starts online, which makes it critical to present your listing in the most appealing way possible. From creative word play in your property description to engaging imagery in your online tour, the intent should be to attract attention to the home, never to misguide offers. But digital manipulation is ubiquitous in online marketing, and recent advances in photo editing technology have created challenges in defining what is presenting a property in a positive light—and what is outright misleading.
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Top 3 Underused Commercial Search Functions in RPR
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5 Things an Agent Should Never Say to Leads and Past Clients
Do you ever look back on a conversation and wish you had said something differently? It happens to the best of us. When you're communicating with real estate leads and past clients, it can be challenging to handle every conversation perfectly. But being aware of what you're saying (or not saying) can help you begin to have conversations that lead to more leads, more clients, and more commissions! Here are five things an agent should never say to leads, and what you should say instead.
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How to Stay in Love with the Agent Life
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5 Social Media Strategies to Make Your Real Estate Business Stand Out
Social media for real estate isn't a short-term fad or trend that's going to disappear any time soon. It's a major player in establishing your brand, differentiating yourself from your competition, and the future of marketing for real estate agents and brokers. It continues to be an exceptionally powerful tool to help industry pros' lead generation, nurturing, and conversion abilities. It offers the opportunity to establish your brand as a leading source in your industry and to cultivate long-lasting relationships with clients.
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Sell That Listing Using Virtual Reality
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Want to Make More Money? Consider One of These Real Estate Niches
If you follow the annual "The 1000" list from RealTrends, you may wonder how those agents make it so big in real estate. In our opinion, the list tends to be a bit misleading, with team agents often listed as solo and vice versa. Then, there's Ben Caballero, always ranking number one in the "Individuals by Transaction Volume" category. He is most likely an excellent agent. But he is not your traditional "solo" agent, as the category implies. He "oversees a team of 22 people" who helped him sell "$2.2 billion worth of homes in 2018," according to BusinessInsider.com. For the purposes of this blog post, however, he makes all that money by specializing in a real estate niche. He sells only one type of home, which happens to be first on our list of profitable real estate niches.
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Want to Use Mobile Scanner Software? Be Very Careful!
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Friday Freebie: 100 Door Hangers Shipped to You
Afraid your direct mail pieces are being tossed away or drowned out by all the grocery flyers and credit card offers that stuff the average consumer's mailbox? We've got a solution for you--the door hanger! Not only do they inevitably catch consumers' attention as they unlock their front door, but RE Technology readers can see for themselves just how well door hangers can work… for free. Read on to discover how you can claim a free set of door hangers! Get 100 Free Door Hangers, courtesy of ProspectsPLUS! Have an open house to promote? How about a new listing? Whether you're promoting a new listing or event, or targeting seller leads, door hangers can be an effective replacement (or supplement!) to real estate postcards and flyers. If you've never tried door hangers as a lead generation tool (or your current hangers are just meh), there's no time like now to test them out. RE Technology has teamed up with ProspectsPLUS! to offer our readers 100 FREE printed door hangers in the design of your choice. Choose from 65 options that cover all of your promotional needs and niches, including: First-time buyers and renters Expired listings FSBOs Just Listed Just Sold Open house promotions Seller leads: free CMA, free consultation, free equity analysis, etc. Your can customize each door hanger with your own images, contact information, and more… OR you can upload your very own custom design. These door hangers are in full color, and are one-sided. A nominal shipping fee is the only cost to you. Ready to get started? Claim your 100 FREE door hangers (with promo code KNOCK) today!
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How to Achieve Success through Intent: One Real Estate Entrepreneur's Story
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Top Tools, Templates and Tech for Listing Leads
As real estate agents, we're constantly looking for innovative ways to get listings and stand out from the competition. Because these days, our competition is everywhere. Discount brokerages, iBuyers, other agents--everyone is competing for the same scarce inventory. That's why we're sharing our most creative, innovative, and proven methods for getting more listing leads:
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Annual Business Checklist for Real Estate Agents
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How to Create a Market Activity Report for Any Neighborhood
When your clients or prospects are interested in tracking a neighborhood's activity, the RPR Market Activity report is the perfect fit. First, it's flexible and can be generated for any geography, even areas drawn by hand using the RPR map. In addition, the report itself includes changes in a local real estate market based on listing information and MLS data.
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How to Go from New Real Estate Agent to Neighborhood Expert
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Headshot Ideas from the Pros: Stand Out from the Crowd
One of the biggest agent concerns is finding ways to stand out in the crowded marketplace of other agents. Why, then, do so many agents copy other agents? From websites to scripts, originality is sabotaged at every turn. And this is most apparent when it comes to an agent's photo. Nine photos out of 10 are absolutely identical. The hands are either on the hips or arms are crossed. Is it any wonder that consumers have the notion that all real estate agents are alike? Step away from the pack during your next photo shoot. Here are some ideas from the pros.
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How to Overcome the Pain of Passwords
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Friday Freebie: Guide to Staying Safe without Sacrificing the Sale
It's Realtor Safety Month, and to help agents stay safe on the job, we're highlighting a free eBook that offers comprehensive advice for selling safely. What do we mean by comprehensive? Well, this eBook runs an impressive 79 pages in length, offers insight into the criminal mind so that you can understand (and outwit!) predators, and features tips for evaluating safety products, and more. Read on to learn how to download your free copy! Safe Selling: A Practical Guide for Preventing Crime without Sacrificing the Sale Remember the powerful interview we recently posted with an agent who escaped a predator? The interviewer in that video was Lee Goldstein, CEO of Real Safe Agent, and the co-author of this eBook. Goldstein has a background in criminal psychology, and is an expert in how the criminal mind works. In this eBook, Goldstein breaks down how predators choose their victims, how they think, and even how they plan their attack. He then lays out practical advice for countering and outwitting the predator—from how you pose for your agent headshot, to how to recognize suspicious body language, to how to set up a showing to maximize your safety. Importantly, this eBook also recognizes that agents can't risk a sale by being overly cautious. Goldstein frames all of his advice in a way that lets the agent come off as gracious and professional to genuine prospects, all while discouraging the predator. It's an accessible, college-level criminology course with a healthy dose of sales strategy thrown in. In addition to theory and practical advice on staying safe, this guide also offers: An evaluation of safety apps and background checks Advice on selecting safety products A worksheet for assessing a prospect's safety risk Additional resources, including links to videos and recommended reading Ready to learn more about safe, yet effective selling? Download your free copy of Safe Selling: A Practical Guide for Preventing Crime without Sacrificing the Sale today!  
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What Does a Possible Economic Recession Mean for the Housing Market?
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Do You Have a System for Real Estate Listing Success?
What are your process steps for getting a real estate listing? Do you have a written or structured set of steps to take a listing, get it on the market, and then to get it sold? After the sale, do you have a well thought out plan for getting referrals from your listing client in the future? You may have plans set out that answer these questions. But, do they fit into a start-to-end set of steps that are all one process for real estate listing success? Whatever your level of success in getting listings and getting them to the closing table, are you concentrating on three short-term processes or are all three combined into a smooth flow for success?
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How to Create a Powerful Online Reputation
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Do You Need a Real Estate Website?
As a real estate professional, you know searching for real estate-related information on the Internet has become an important part of the home buying process. Whether it's to find an agent, view listings or educate themselves about real estate, home buyers are exploring online content more frequently to find what they need. According to the 2018 Profile of Home Buyers and Sellers, as shared by the National Association of Realtors®: 44% of prospective buyers looked online at properties for sale as their first step in the home buying process 88% of prospects that used the internet considered their agent's online website as the most useful source of information 87% of buyers that used the internet found photos to be useful and 85% found detailed information about listings to be very useful Having a real estate agent website makes it possible to supply these potential clients with information they are searching for and establish a connection in doing so. However, if that is not enough. Here are four specific reasons why all agents should have a personal real estate website:
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Elevate Your Real Estate Marketing Success with an Elevate Educational Boot Camp
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6 Kinds of Infographics to Use in Real Estate Marketing
The real estate business is competitive. Marketers are competing for attention in the same arenas for similar audience profiles. With the digital sphere clogged with information, it is becoming harder for marketers to get their content noticed. While content marketing efforts make a difference in the amount of engagement real estate agencies receive, the best way to captivate an audience is by using strong visuals, like high quality images, charts, and infographics. But not all marketers have access to graphic designers nor the time or ability to start learning graphic design software to make such visuals. Fortunately, there are online resources now available to real estate marketers that offer stunning infographic templates, all of which are customizable and shareable. Today we will be looking at the six kinds of infographics you can use as a real estate marketer.
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Tips to Ace Your Next Open House
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Friday Freebie: Downloadable Report for Home Buyers and Sellers
If you've heard us say it once, you've heard us say it a thousand times: quality content is one of the most effective ways to reach buyer and seller leads. But rather than putting you through the rigmarole of creating your own content, today we're going to introduce you to a top-notch source of professionally created real estate reports. And, bonus, RE Technology readers get to download the report of their choice for free. Read on to find out how to claim your free report today. Free lead generating report, courtesy of ProspectsPLUS! Before we get started, here's a friendly reminder that today's offer is the fourth in a series of Friday Freebies that we're producing with ProspectsPLUS! Check out these links to claim more free real estate content, like a property flyer, 100 postcards, and a gift certificate for creating a new account. Today's offer is a free real estate report professionally designed to generate buyer and seller leads. How? By providing information that is valuable to real estate consumers. Choose your favorite from 60 reports like: 5 Powerful Ways to Build Equity in Your Home Common Mortgage Missteps Home Staging Checklist Six Tips for Selling in a Shifting Market What Every FSBO Should Know And more! Each report is customizable and prominently features your name, contact information, and even your headshot and logo. Your report is delivered digitally as a PDF that you can download and share online, print yourself, or at a local print shop. ProspectsPLUS! offers reports for a wide variety of real estate leads: current homeowners, cash buyers, FSBOs, and more. Ready to start warming up new real estate leads in your market? Claim your FREE report here (use promo code FREEREPORT at checkout)!
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Don't Make These Mistakes with Your Market Reports
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Privacy Changes Coming to Facebook Groups
Facebook, one of the largest social media platforms in the world, is one of the best tools you can use as a real estate agent. It offers endless opportunities for you to engage with potential buyers. One of those opportunities, Facebook Groups, enables you to create a group that can be targeted to a specific location or audience. While Facebook Groups are great, there are some upcoming changes that may impact the success of these groups. To get you ahead of the changes, we outlined them and how they may impact how you use groups for your business.
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How to Set a Location Reminder in Google Keep
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Top Pros and Cons of Verbal Real Estate Offers
What are the pros and cons of verbal real estate offers? Today we bring them to you. Pro #1 As the listing agent, you get to call the seller who is anxiously awaiting to get an offer. That is the only pro for listing agents. Yet, don't let it backfire on you. Read below to learn more. Pro #2 As the buyer's agent, writing up an offer can be a time-consuming process (there is the initial contract along with the addendums), especially when the buyer wants to offer a price much lower than you think the seller may accept. After all your hard work, the seller may balk at the offer and not accept it. So, you may think, "Why not just ask the listing agent before writing up the offer?" Sounds a lot better than wasting your time, right? Think again. Buyers mostly focus on price at first when making their initial offer with the seller. Most of the time, it is not just about the price. The purchase offer often encompasses terms and conditions that may or may not be acceptable to the seller. It's a complicated legal document. Many rounds of discussions may take place, and then nothing may become of it. When it is in writing, you can keep clearer track of all the elements of the transaction, whether it results in a sale or not. Example One: A real estate listing agent received a text for a property she had on the market in North Miami Beach, Florida. The text from the buyer's agent read, "My client wants to offer _____ cash on the above property. Please advise." The answer from the listing agent was, "Please put it in writing and show proof of funds." Did she ever hear back from the buyer's agent? The answer is NO. When the listing agent followed up with the buyer's agent, he said that he could not reach the buyer, which is why he never responded back. The buyer had disappeared. He had ghosted. The term may be familiar to those who are dating—yet isn't working with buyers also a form of courtship until the transaction is completed? Imagine if the listing agent had made the verbal offer to the seller and the seller said okay, only to find out that the buyer disappeared. Think they would be happy? Example Two: A week later, the same listing agent for the above property received a text from another buyer's agent. The text read, "Buyer just saw unit and is thinking about renovation costs and would like to offer your seller ____. I do not want to waste my time and yours. Please present this verbal offer to seller to get the process started." The listing agent's answer was still the same: "I don't accept verbal offers. If your client is interested, please present a written offer." Then the listing agent did what's a growing rarity in the real estate business: she picked up the phone and explained how it would benefit all parties to present the offer in writing, and the buyer's agent agreed. The offer was presented AND accepted by the seller. Who wants to waste their time? No one. Especially in today's world. That's why presenting written offers is a vital part of the real estate business. 6 Cons to Accepting a Verbal Offer as the Listing Agent Con #1 With no written offer, there is no proof that the buyer did make an offer. If the listing expires, and the same buyer makes an offer on the property, the protection period in the agreement may not protect your commission. Remember, there are cases when buyers try to go behind the listing agent and present an offer directly to the seller when it is no longer listed. The normal protection period in a listing agreement is up to 180 days (may vary by state). Without a written offer, if the buyer makes an offer months later, you may not receive any commission for all your hard work. Con #2 If the seller verbally agrees to a price, the buyer may re-think the offer and submit a lower offer. The thinking process sometimes goes like this: "If they accepted my first offer so quickly, maybe they will accept this one, which is a little less." The buyers threw in the initial bait hook and are now fishing again. Con #3 The verbal offer gets accepted and the seller is elated. Then…nothing happens. The buyer changes their mind and loses nothing because there is no written contract and no deposit. Con #4 When the written offer does not follow the verbal offer, the seller may begin to doubt the legitimacy of the offer. If the seller has any doubts about your efforts to sell their property, this will solidify it. And if the listing is set to expire soon, they may think it is a ploy for you to keep the listing. Also, if a seller is uncomfortable with you in any way, this may set them off to fire you. Con #5 Verbal offers usually don't consider all the important details as noted in the contract. Price is just one of the important elements of a contract. The type of contract being presented is important, as well as the following terms and conditions: inspection period, earnest money deposits, whether it is subject to appraisal, closing date and much more. All terms and conditions can be clearly defined when the agreement is placed in writing. Con #6 It is crucial to keep in mind that verbal agreements to sell real estate aren't legally binding. To be legally enforceable, a contract to buy real estate must be in writing, agreed to, and signed by both buyer and seller. Bottom line The advantages of a verbal offer are very small. The seller is at a disadvantage with verbal offers, as well as the real estate agents involved in the transaction. Be sure to consult a real estate attorney to make sure you have a binding contract or ask any other legal questions you may have. Yes, there are many demands made on your time as real estate agents each day. But remember, without a written offer and deposit from your buyer, there is no skin in the game. Stay fresh, focused and professional by following the above tips. Janice Zaltman is a Realtor, LEED AP, marketing coach and writer with more than 20 years of experience in the sales, marketing and media fields. To view the original article, visit the Form Simplicity blog.
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The 1-Minute Real Estate Video Strategy that Can Help You Win More Listings
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What Happened to All of Your Referrals?
One of the best sources for new business is the business of client referrals. Not exactly a life-altering statement, is it? How about when you take into account the fact that 88% of buyers say they would use their agent again or recommend them to others, and yet only 25% actually do. Now you recognize how important your referral pipeline is or could be to the future health of your business. So if you are questioning where your referrals went, it's time to re-evaluate your referral business.
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New Thought Leadership Series: 24/seven with Bondilyn Jolly, with Guest Molly McKinley
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EXCLUSIVE: Interview with a Realtor Who Escaped an Attack
"It was almost like there was enjoyment watching me squirm." That's what Debbie Morrisette, a North Carolina Realtor, had to say about the predator who tried to attack her last year. In this exclusive video interview, Real Safe Agent CEO Lee Goldstein speaks with Morrisette to learn more about the attack—from the first phone call, to the first meeting, and to the incident itself. Morrisette also bravely talks about the aftermath of the attack on her career. For eight consecutive years, she had been the top producing Realtor in her area. "This year, I'm probably not even half of where I was last year." Watch the video above to hear her story—and her advice to other agents and association leadership.
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5 Great Google Docs Tips and Tactics
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Using RPR to Close More Deals
RPR (Realtors Property Resource) is a real estate data platform made exclusively for REALTORS as part of their NAR membership. RPR is a tool that helps REALTORS be more informed, in sync with up-to-date property data, and more efficient in delivering answers to their clients. As the nation's largest property database, RPR pools and aggregates real estate data and puts it all together under one easy-to-use roof. The data, tools and reports that RPR offers helps REALTORS "wow" their clients and close more deals. In previous articles, we've touched on what makes up an RPR "wow moment." But what about the "closing more deals" part of our new tagline/mantra?
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