You are viewing our site as an Agent, switch your view below:

Agent | Broker     Reset Filters to Default
A Crash Course on Homesnap
Offered on multiple dates and times Running a business isn't easy. In fact, it's downright challenging! That's why we've built Homesnap for you and your clients. We want you to work SMART, not HARD. Homesnap can help get you there with the tools that make your job easier so you can focus on what's most important, delivering value to your clients. In this webinar, you will learn how to tackle the issues that are core to your business with Homesnap Pro. Carving out a few minutes to learn these tools will change your daily habits, making you more efficient and productive in your business while on the go. Learn how to: Search for the Perfect Property Nurture Your Clients Amplify Your Listings Promote Your Brand Register now!
MORE >
Facebook Marketing Best Practices
Tuesday, August 27, 2019 at 10:30 AM PDT There are a lot of people on Facebook. It's what makes advertising on Facebook so powerful: you have the potential to reach TONS of new sellers and buyers to make your business grow. Unfortunately, it also means that your ads will be seen by the wrong people from time to time. Join us as we teach you Facebook ad best practices to help you reach the right potential customers. We'll show you: How to share your Cloud Attract landing pages on social media quickly and effortlessly How to boost your posts How to create your first Facebook ad and who to target ...and more. Register now!
MORE >
3 Ways to Leverage HOAs for Leads
MORE >
The #1 'Power Lever' You MUST Pull to Get Recognized and Stand Out as a Listing Expert
Thursday, August 22, 2019 at 9:00 AM PDT Position. Brand. Identity. When you combine these three potent (and necessary) elements into one, powerful formula, you’ve set yourself up with the #1 "Power Lever" you must pull to get recognized and stand out as a listing expert--without spending a fortune and without hustling like a maniac. When you do, you can even win listings against top agents--even if inventory gets scarce or the competition is more experienced and seem to have everything figured out. On Thursday, we're going to GIVE YOU everything you need to get listings at will and position yourself for effortless, maximum success. No theory. No hype. No joke. All based on Garry's 20+ years of experience and success with an average of six listing appointments per week while carrying 50+ listings at a time. Register now!
MORE >
zipTMS Transaction Management: Soar to the Next Level
MORE >
The New Agent's Guide to Open Houses
How would you like to net your listing clients an extra couple thousand dollars? According to recent research by Redfin, holding your listings open just might do the trick. Sure, there's a hitch: the open house premium only occurs in "certain metros," and it varies by region. For instance, in San Francisco, a home held open the first week it's on the market will sell a week quicker and for nearly 8 percent more "than homes with no open house," according to Dana Olsen at Redfin.com. Olsen also says that the listing agents' marketing may have as much to do with the premium as the open house. If sitting in your clients' home for a few hours, showing it to potential buyers, can net thousands more for your client (and a couple extra hundred for you), it's time well-spent. A successful open house requires planning, strategic scheduling and heavy marketing. Read on to learn more. Manage your expectations NAR statistics show that only 9 percent of homes are sold to an open house visitor. It would be amazing if one of your visitors were among the 9 percent, but don't count on it and don't be disappointed if it doesn't happen. That same NAR study found that almost half of all agents surveyed claim that open houses are "a waste of time." Be prepared for negative comments about the process from other agents. Whether this is your listing or a colleague's, your goal is to expose the home to potential buyers and, hopefully, pick up a buyer client or two in the process. Check the schedule Historically, the open house has been held on a weekend, typically on Sunday. This is when most homebuyers are out house hunting, so that schedule made sense. It doesn't make sense, however, for some listings. A home with a killer city view might show better in the early evening, around dusk. A downtown condo open house will most likely bring more traffic held on a work day, during lunch hour. Allow yourself enough time before the event to do some research. Check the MLS for other homes for sale in the area and tour them. Take notes as you do so because you may find yourself recommending one of these homes as a better fit for one of your open house visitors. The more informed you appear, the better. Then, if you aren't familiar with nearby amenities, bone up on them. Where's the closest park, school, grocery store? What's the commute time from the home to downtown? Once you choose a day and time for the open house, check that no popular local attractions will compete for attention. Market like a maniac To get feet in the door requires heavy marketing. Consider creating a dedicated page on your website or a single-property landing page for the listing. Share the page to your social media followers. During the open house, have the page open on your laptop and be sure to point it out. It's an impressive piece of marketing for any visitors who may be considering selling. Take a screenshot to use in your newsletters and emails and consider sending open house postcards to the neighbors. What to bring with you Ask your favorite loan officer to accompany you to the open house. He or she can hand out business cards in exchange for helping keep an eye on the door while you're giving tours. You'll need a sign-in sheet. If you have an iPad, download a sign-in sheet app, such as Open Home Pro or AM Open House. Of course, you can always go the old-school way with a clipboard and pen. Find open house sign-in sheet templates at FitSmallBusiness.com, EasyAgentPro.com or Google "open house sign-in sheet." Create lots of handouts. These can include: Branded promotional items A property flyer Neighborhood information (including which schools serve the neighborhood) List of repairs and updates the homeowners have performed Your bio Package these together and insist that each visitor take one. Remember, each item should be branded and include a phone number and, if space permits, your website URL.  Get to the listing early enough to get your directional signs and balloons set out, to set up a display of your packets, and to find or create a spot by the door for the sign-in process. Need more tips? We found some brilliant real estate open house scripts on Keller Williams' blog and digital marketing tips at DotLoop.com.
MORE >
The Generational Cheat Sheet: Best Ways to Communicate with Each One
MORE >
Create Your Own Branded App with MLS-Touch
Friday, August 23, 2019 at 10:00 AM PDT MLS-Touch's Brand and Share feature lets you create an app for your clients and prospects where your brand, not ours, is front and center. Your clients will get access to ALL the active listings in your market and you'll get instant insight into the listings they flag as Favorites, Possibilities, and Discards. Join this webinar and you will learn: What is brand and share? How to customize your app with your brand How to share your app with your clients and prospects How you can engage with your clients, send listing suggestions, and keep tabs on the listings your clients are flagging. Register now!
MORE >
Friday Freebie: Property Flyer to Download and Print
MORE >
WTF? No, it's not what you think.
What the FUNDAMENTALS? Last month, at the Inman Connect conference in Las Vegas, top producing agent Molly Hamrick dropped some serious knowledge on how to get yourself out of a sales rut: Ask yourself, "WTF?" or, What the Fundamentals? In other words, what actions am I taking on a daily basis to improve my business? Below are some key takeaways to help kick you into gear:
MORE >
Real Estate Agent's Ultimate Live Streaming Guide in 2019
MORE >
We Don't Rise to the Level of Our Expectations, We Fall to the Level of Our Training
First, let's settle who I am quoting in the title of this article. According to many sources, it was Archilochus, a Greek lyric poet from the island of Paros who lived from 680 BC until 645 BC. But it really doesn't matter who said it. What matters is the point of the quote. Many times over my 19-year career in real estate, I have heard REALTORS say, "Every time I get a new designation like GRI or CRS, my income increases." Many will attribute increased income from even 3-hour classes, seminars and webinar as the agent expands both knowledge and confidence.
MORE >
Use These Holidays for Great Social Media Content
MORE >
Transaction Management Update: Form Simplicity gets a brand new look
One of the real estate industry's most popular and advanced paperless transaction management solutions, Form Simplicity, recently released its newly redesigned application to more than 200,000 REALTORS nationwide. The update to Form Simplicity is more than just a designed facelift. The changes improve transaction productivity and speed up agent and broker workflow. Florida Realtors®, the nation's second-largest Realtor state association that owns and operates Form Simplicity, rolled out the newest version in stages between April and July. Today, 187,000 Realtor members in Florida, 8,300 members of Arkansas Realtors Association, 2,300 members of Wyoming Association of Realtors, 7,300 members of Iowa Association of Realtors, and 10,300 members of Idaho Association of Realtors all have access to the newest version. A robust transaction management platform, Form Simplicity's Ultimate Edition includes unlimited access to eSign, its highly-secure electronic signature feature, an expanded set of broker management tools to simplify compliance and improve agent-broker workflow, and unlimited document storage. Form Simplicity's new, uncluttered look includes four key sections in the home page: Menu, Recent Transactions, Upcoming Tasks, and Useful Tools. Among the improvements: Menu: The navigation menu has been grouped so that there are fewer tabs while retaining access to all the features. Recent Transactions: A professional's most recent transactions are visible and accessible from the home page. He or she can also create a new transaction from the home page. Moreover, the flow to creating a transaction will be smoother, with colorful buttons that are easy to identify, and an expanding page to view all information together instead of toggling through tabs. Upcoming Tasks: All future tasks are color-coded and available on the home page for easy access. Useful Tools: Professionals can quickly locate the button to add a new contact, create clauses and more—right from the home page. The initial launch has generated an avalanche of positive comments, as it is being incredibly well-received by agents and brokers across the country. The most common observation: it's faster than ever. That's because Form Simplicity is running on a new and modern application architecture, from hardware to software. Change is never easy, especially when making major changes to something tens of thousands of agents and brokers use every day as the backbone of their business. But rank-in-file agents are expressing their support – and delight. Matthew Lemons, a South Florida real estate broker, notes that the new Form Simplicity has been a welcome change. "I just tried out the new Form Simplicity style now, and I have to say it is amazing. Love how convenient the new layout is. Extremely professional. I'll be sticking with you guys for a long time," Lemons said. Satellite Beach, Florida agent Peggy Hall added, "I began using the new and improved Form Simplicity...(it's a) super easy transition!" And Shermeka McSwain, a Cutler Bay, Florida agent said, "The recently updated changes are extremely great. Using the navigation, location of information and the program structure is very user-friendly." Real estate agents also appreciate what hasn't changed with the new Form Simplicity redesign. All the great features agents and brokers already love remains the same, and the new redesign is giving added attention to how important transaction management is today. Transaction management is no longer a nice to have but a must-have for real estate agents and brokers. For any transaction management solution to effectively serve the greatest number of agents and brokers possible, it needs to be easy to use and inviting. The redesign of Form Simplicity is all about making it easier to navigate, and making sure that it works on any device, because that's what agents and brokers tell us they want. Tricia Stamper is Director of Technology at Florida Realtors®, which owns both Tech Helpline and Form Simplicity.
MORE >
What's the Safest Way to Manage Your Passwords?
MORE >
Market Dominant Yet Still Marketing: One Agent's Secrets to Success
If we've said it once, we've said it a thousand times: the biggest ingredient for marketing success is consistency. That's the secret to Realtor Rosemary Allison's success as well. The luxury real estate veteran of 40+ years still diligently markets her brand across her market area. In this interview, she shares the online and offline methods she uses to become one of the most recognized names in her local real estate market. Your brand, your name and your image is associated with real estate all over Ventura County. Tell us what this does for you. I think it's very important to my success. I spend a lot of money to make sure that people know who I am. But at the point when they're thinking about who they're going to call for real estate, I think it's real important that they remember to call me. I believe that they go to the name that they recognize. Of course it is in support of the most important branding I have going, which is having good client relations. I make sure they're happy with my services because most of my business, honestly, is referrals. One thing I'm proud of is that at this point I've been selling real estate full-time since 1975. I am now selling the children of previous clients their homes. That's really neat to me. The fact that the parents are recommending me to their children really says that they did know that I gave them the best service and that they could trust me to handle their real estate needs. The branding reinforces these bonds and reminds them I am still serving the community. How are you directing your marketing to reach the consumers you will be most successful with? What I try to do is target market towards the buyers of the homes that I'm selling—the luxury market. I have a kiosk outside Nordstrom's, and advertise in Homes and Land, Society Magazine, and Westlake Magazine. Then, of course, I've got realtor.com, which is branding for a precise community. When you specialize in an area, you pay the money to get those additional imprints. You're getting attention from the potential buyers and sellers for your area. I find that realtor.com not only is a wonderful website, but it's one that brands you very well when you specialize like I do. I focus on an area of Ventura County, Calif. The mall kiosk is almost industrial branding, but it's not something that's specifically targeting real estate prospects. It's not going to give you return, which realtor.com can. When we have someone going to realtor.com, they're most likely either looking to sell a home (they want to see what the homes in their neighborhood are selling for), or they're interested in buying in a particular area. Are you able to track the success of your branding on realtor.com? Honestly one of the great things about realtor.com is that I see inquiries in my contact base. I can see people that are asking about properties and asking me questions. It's very easy to track, because with the realtor.com dashboard, you can see activity. I utilize that not only for potential buyers, but I think it's also a great tool to show sellers the tracking of the imprints of people interested in their home who have clicked or viewed their home. How are you using this on the seller / listing side? I now have the Local Expert city tool and I am so excited! I just did my ads and I'm really looking forward to seeing what I can do with it. Basically, on a listing presentation, I can tell my clients their home will be featured first and it will not go down the scoreboard on realtor.com because I've paid for the Local Expert ad. You said that your primary business is referrals – has this had an impact on repeat business and referrals? People you know three, five years down the line. I got a call recently from someone from decades ago when I sold them their home. Although I hadn't spoken to them, they had seen the other branding I do and when they looked at properties online, they saw my picture pop up. Of course they said they were going to call, but reminding them to do so and making it easy to contact me helped make sure they did.
MORE >
zipForm Plus Advanced Features: See what else your NAR member benefit offers!
MORE >
Must-Have Tools for Online Lead Conversion
Wednesday, August 21, 2019 at 10:00 AM PDT Discover a variety of tools and tactics leveraged by top agents to increase lead conversion. We follow the life-cycle of a lead from inquiry submission to securing the appointment. Learn when, how and why to apply these tools to increase your success. We will share with you best practices that will increase your conversion in the following stages of the lead life cycle: Obtaining a response Engaging with online leads Driving active discovery conversations Securing the appointment Register now!
MORE >
3 Tips to Attract Your Ideal Real Estate Clients
MORE >
What Are iBuyers?
A real estate agent's job today looks a lot different than it did 25 years ago, and in another 25 years, there's no telling what kind of changes will be in effect. What we can tell is that real estate may currently be undergoing a lasting change. What are we talking about? iBuyer programs. Companies like Opendoor, Zillow, and OfferPad are buying homes directly from homeowners and reselling them to buyers. While homeowners using iBuyers are currently a very small minority, as these programs spread, they could change the role real estate agents play in a home sale.
MORE >
Stay in Your Lane: How Hiring Professional Photographers Saves You Money
MORE >
RU Getting the Most Out of Txting?
Texting has quickly become the favored mode of communication between friends and family, outpacing voice calls and emails. But how do consumers feel about businesses using text to communicate with them? Turns out, they are receptive to it. A nationwide survey found that individuals actually read 82 percent of text messages sent from businesses within five minutes of receiving them.
MORE >
5 Real Estate Retargeting Tips for Local Marketing
MORE >
Increase Your Inbound Leads with Twitter and LinkedIn
LinkedIn Most people in the business world have a personal LinkedIn, but what many people don't know is that LinkedIn can be just as, or even more effective, for creating connections when you set up a company page. Company pages give you access to connecting with tons of local and distant people or companies in your field of work and if it is done right, can lead to lots of potential business. Follow these five ways to increase real estate leads using LinkedIn and see the difference for yourself.
MORE >
Top 10 Issues Impacting the Real Estate Industry: Annual Forecast Reveals
MORE >
Facebook Messenger Bots: How to Automate Conversations to Qualify Leads and Stay Top of Mind
One of the most important lessons you can internalize about growing your business in the digital age is that you have to "meet your customers where they are." That used to be simple: postcards in their mail, emails in their inbox, calls to their phones. But if you've been solely relying on traditional communication methods like these, then you've likely noticed a decline in interactions. It's just harder to get in touch with people that way these days. So if you want to keep your business strong, then you need to find another channel. And boy, do we have just the channel for you!
MORE >
First-Time Home Buyers Are Dangerous: Fact or Fiction?
MORE >
Efficiency in the Closing Process with 3D Tours
Taking a property listing from posting to closing can be a complicated process. Creating efficiencies in each step can be simple and is essential to completing it with consistent success Whether you're an agent or client, the process of listing a home and searching for one is a multi-stage effort. This is something we realize at The Kite Team as a part of the larger Keller Williams Infinity Group, and in our first post of this series we covered maximizing the client and agent connection where they meet in the first stage of closing a deal.
MORE >
The Missing Ingredient that Can Ensure Your Success in Real Estate
MORE >
Understand the 3 Ps to Win and Sell More Listings
As an agent, you have many responsibilities when it comes to selling a listing. You have to be able to price, package, and position the listing so that you can sell the home quickly. That is exactly what real estate maverick Jim Remley had to say about selling a listing quickly. Remley, one of the top 1% of Realtors in the nation and Principal Broker/Sales Manager at John Scott Medford & Ashland, recently hosted a 'Secrets of Top Selling Agents' webinar to share how to position a listing for a quicker sale. Here's a quick rundown of his advice:
MORE >
How to Snag Baby Boomer Real Estate Leads
MORE >
Friday Freebie: $25 Gift Card to ProspectsPLUS.com
We're going to slide you into the weekend with one of our most low-effort Friday Freebies ever. It's one of the most rewarding, too: Get a free $25 digital gift card simply for creating an account, then instantly use it to buy professionally created marketing materials for your real estate business. Sounds too good to be true, right? It's not, and it's only the beginning. Starting today, RE Technology and ProspectsPLUS! are teaming up to offer a series of Friday Freebies that features a wealth of real estate marketing collateral. So create your account, collect your reward, and stay tuned for a host of exciting offers over the next two months. If "Where do I sign up?" is the next thing on your mind, read on to learn more. Free $25 Gift Card, courtesy of ProspectsPLUS! Like we said, this is a very easy Friday Freebie. All you have to do is: Create an account Get a $25 gift certificate via email Naturally, your next question probably is, "What can I spend that $25 on?" Well, ProspectsPLUS! is a "web-to-print platform" that lets real estate professionals create, ship, and track print marketing materials. Here's a sampling of what they offer: Postcards Flyers Door hangers Specialized marketing kits for FSBOs, expired listings, and more Downloadable reports Brochures Newsletters And more! We'll be offering Friday Freebies on some of the above items over the next few months. So get ready to dive in: Create an account and get your FREE $25 gift card today!
MORE >
Facebook Ad Campaigns: 5 Common Mistakes You Don't Want to Make
MORE >
How to Create the Perfect Neighborhood Guide for Your Real Estate Website
The top real estate agents in the industry offer so much more than basic buying and selling services. The agents that become leaders are those who provide a continuous stream of value for their core clientele. Bring Your Prospects Value If you want to increase your number of commission checks, start thinking of ways to educate and support your community. Of course, you can pass on tips relating to the core elements of real estate like everyone else. But maybe there are other areas that you could provide insights on as well?
MORE >
Homesnap Launches New Net Sheet Calculator: Tell a Seller How Much They Could Make Today
MORE >
Maybe It's Time to Add New Homes to Your Showing Schedule
The National Association of REALTORS released its June 2019 Housing Snapshot for Existing-Home Sales. Here is what they shared on the NAR Instagram account: Living outside Orlando, I know the new home market is very strong. Checking locally, I see 397 new home communities with 3,502 new homes and 1,008 quick move-in. After reading the NAR announcement, I wanted to see what June looked like for new home sales nationwide. Here is what I found:
MORE >
10 More Ways to Increase Real Estate Leads Using Instagram
MORE >
6 Head Shots to Stop Taking
Whether you're just starting to build your business or you're revamping your image, you probably need a new head shot. Head shots are typically used on all Realtor marketing materials, and we're talking EVERYTHING from business cards, to yard signs, bus benches, and even billboards. When someone in your neighborhood starts thinking of buying or selling, you want them to think of your smiling face. However, you want a head shot that makes them think to call you, not turn you into a meme for internet ridicule. I know they say all publicity is good publicity, but here are a few head shot trends to close the doors on.
MORE >
Tips for Working with Saved Properties and Searches in RPR
MORE >
Facebook Business Page Training
Monday, August 5, 2019 at 11:00 AM PDT New to your Facebook Business page? Don't worry, we're here to help! Join us to learn the most important aspects and the best way to connect with your audience! Register now!
MORE >
Turn Your Listing Descriptions into Sales
MORE >
Gen Z is Buying Their First Homes! Here's What You Need to Know
Millennials and their buying habits have been under the scrutiny of the real estate industry for years. We've watched them go from a minority to the largest group of buyers in the market, but now Generation Z is taking its first steps into the housing market, and it's time we learned more about this new group of first time buyers. In an effort to do just that, Homes.com polled more than 1000 adults from Generation Z aged 18 to 24 years old. Questions focused on Generation Z's expectations about the home buying experience and their home buying plans.
MORE >
Secrets of a Top Listing Agent
MORE >
10 Reasons Why You Are Not Generating Real Estate Clients Online
Running a successful real estate business is all about the art of taking a calculated risk, staying ahead of the curve, strategically planning, and providing value to your clients in hopes of a higher ROI. The internet has undoubtedly become one of the most prominent and important platforms for businesses to thrive and reach a wider audience. When used appropriately, it can be one of the most effective channels of communication with your real estate clients and prospects. However, most real estate agents are not using the power of their online presence and platforms to their fullest potential.
MORE >
Email Marketing Makes Customers for Life
MORE >
Just When You Think You Are Having a Bad Day!
Thanks to social media, it seems like we are reading about so many folks having a bad day. REALTORS seem to have more than their fair share, thanks to dealing with buyers, sellers, lenders, appraisers, home inspectors and others. It only takes one major problem or disappointment, or many smaller ones, to totally crash your day and send you to your favorite social media account to share, maybe looking for moral support or sympathy. Let me share my story!
MORE >
10 More Ways to Increase Real Estate Leads Using Facebook
MORE >
From Restaurants to Real Estate: How One Entrepreneur Closed 79 Transactions in 1 Year
When changing economic conditions pushed Mike Novak and his wife out of the restaurant industry, he responded by getting his real estate license and closing 79 transactions in his first year. In this interview, Novak—now Team Leader at The Novak Team by eXp—shares how he and his wife started over in a new industry and and built a new brand, and the role that online leads and branding played in making a fast comeback. You had a 400 employee restaurant chain—now you are starting all over in real estate. What happened? My wife my owned a chain restaurant company and Washington state changed the minimum wage in November of 2016 from $9 an hour to $15 an hour and we ended up losing over $50,000 per month. I got my real estate license and we had a great comeback, doing 79 transactions our first year with just my wife and I. After losing that other company, we didn't want to have employees and the responsibility of providing for other people, so we just tried to do it ourselves for as long as possible. But we quickly found our ceiling and that ceiling was about 12-13 transactions a month. We then added an admin and then we started adding buyer's agents. Eventually, we stated to expand further using pay-per-click ads, Facebook, and then finally realtor.com. How long have you been using realtor.com® as a lead source? We're going on about 10 months—so not that long. We've been really big into pay-per-click and Facebook leads, and we wanted to get some more leads that are closer to actually being ready to make a move. That's when we explored realtor.com®. How did the leads perform? Since we've brought them in, we've closed a lot of deals with, so we keep expanding it as we keep seeing more and more success. Also, I might add, a lot of the buyers we get are sellers as well. Do you use realtor.com's branding tool, Local Expert™ to support this? We went and signed up for the entire county. I think it is going to be impactful for listings. Sellers use realtor.com to scope out their neighborhood and so that's going to present opportunity for listings. You mentioned that you wanted to shift to leads that were closer to a transaction. Did you notice these were further along? Oh, absolutely, yes. Most of the realtor.com leads are zero to 30 days away from being ready to meet with an agent, whereas pay-per-click leads are usually between 8-12 months, and Facebook's like 15-18 months. What do you do to warm up these inquiries so you can close them? We shift the conversation to the person and not the property. We coach them on this. Our communications are, "We want to talk to you about the reason you're thinking about making a move and the impact that would have on your life." That's going to allow us to build a connection and get away from just answering that the house is about three bedrooms or two baths and, yes, 15 million square feet. We try to take the normal agent that is taking a phone call in and they're giving answers and responses on the property and flip it around to talking about the person. How about if they are not quite ready to move? With all of our leads, regardless of being realtor.com® or Facebook, we throw them into our CRM and then we will retarget them on social media. If there's a match between the email address that we received from realtor.com and their Facebook email address, we'll get back in front of them that way with some video content. Then we'll also try to figure out what their timing is and follow up with them. We organized leads by A-B-C-D. As are ready to go right away. Bs are a little bit further out, like 30-90 days. Cs are 90-150, and Ds are 150+. Have you measured your success? $400,000 of GCI last year came from this. We're definitely recruiting with this success. Instead of waiting 6-9 months to get a closing, when you have a newer agent that needs to put food on the table in three months, that's going to make them feel real good. Learn more about Local Expert™ can help you build your business here.  
MORE >
6 Quick Tips For Real Estate Contact Management
MORE >
Cheat Sheet: Photo Editing Terms for Real Estate Agents
Professional photographers make a bunch of tweaks to your photos behind the scenes that have a huge impact. Here is a guide to talking the photography talk even if you can't walk the walk. Use the guide to communicate changes you may need or to criticize your colleague's inferior photos--up to you!
MORE >
How to Get More Reviews and Boost Your Google Reputation
MORE >
4 Ways You Can Reach New Leads Faster
It's 2019 and buyers and sellers expect instant access to the information and services they're looking for. Your best chance of converting your leads is to reach them in the first five-minute window after they call or fill out a request form. There are a lot of ways you can respond to new leads more quickly. Find some ideas below.
MORE >
Instant Offers: How Real Estate Agents Can Compete
MORE >
Real Estate Pipeline Management: 6 Tips to Manage Your Pipeline
Ask just about any real estate agent, and they will tell you maintaining and growing client relationships are at the heart of succeeding in today's market. A real estate agent juggles multiple tasks daily. It's essential to find a way to organize your time to concentrate on priorities like finding prospects, converting leads, showing homes, and making sales. It sounds like a lot of heavy lifting, but you really can squeeze all of these things into your day by using an organized, active sales pipeline.
MORE >
Why Agents Should Try 'Cluster Tasking' over Multitasking
MORE >
How to Find a Virtual Assistant
Have you found yourself spending too much of your valuable time doing mundane tasks? Scheduling meetings, chasing down signatures, data entry, or managing social media accounts? A real estate virtual assistant could take all these tasks (and many more) off your plate. When it comes to hiring a real estate virtual assistant (VA), you have many options. One is bound to suit your needs and free up more of your time to do what really matters.
MORE >
3 Lazy Listing Tours to Stand Out as the Expert Agent
MORE >
6 Effective Real Estate Open House Ideas for Today's Real Estate Agent
In the real estate industry, one thing may never change: open houses are one of the most effective tools for generating interest in a property. Technology and marketing trends shift across the industry; this is a universal truth for real estate professionals. So the question is, how do you make your open houses attract potential buyers and stand out in the marketplace? Here are a few ways to ensure your open house is well-attended, and makes an impact on the right buyers.
MORE >
How to Shoot Bedrooms
MORE >
4 Real Estate Tips for Turning Listings into a Social Media Lead Magnet
The home search process is changing. So is real estate's ability to engage clients online. In the olden days, the average real estate customer journey was a nice, easy-to-understand shape. A funnel. A line. Not anymore. Today, it's a spiral inside a maze. And your marketing to today's home buyer and seller has more avenues than it ever has before. But that also means you also have greater opportunities to reach your audiences than ever before.
MORE >
Making the Best of the Facebook Pixel Changes
MORE >
Using OneDrive: 5 tips for storing and sharing photos, videos and docs online
Microsoft created its cloud storage service, OneDrive, to allow people to "access, share and collaborate on your files from anywhere." Eighty-five percent of Fortune 500 companies and a quarter of a million organizations worldwide have OneDrive, according to Microsoft. While Google and Dropbox may have more individual users, for business, OneDrive is dominant. The best thing about OneDrive may be how it allows you to work securely from any device: your desktop, laptop or on your phone through its mobile app. In terms of flexibility, OneDrive is powerful because in addition to supporting Office files, it is also compatible with more than 300 file types, from Photoshop files (PSD) and Illustrator (AI) to Adobe PDF and 3D image formats. Here are our five successful OneDrive tips and tricks for agents:
MORE >
Friday Freebie: Take a 5-Minute Survey on Listing Strategy, Get Rewards
MORE >
8 Simple Ways to Get Customer Testimonials
Testimonials work. They're one of the most effective, least expensive methods of establishing credibility and helping prospects decide to work with you. Potential real estate leads will put more stock into the recommendation of a client, friend, neighbor or relative than they will any direct sales or other marketing efforts--and rightfully so. However, you already knew all of that, so why haven't you been asking for them?
MORE >
Tips and Tricks for Hosting the Perfect Real Estate Webinar
MORE >
Email Marketing Dos and Don'ts
Studies show that Americans check their email up to 15 times per day, making email one of the most effective marketing channels for staying top-of-mind with existing clients and for reaching new clients. It's important to remember, however, that with a large number of emails hitting inboxes each day, the quality and usefulness of your emails will determine whether it's clicked on and read or sent directly to the spam folder. Here are some important dos and don'ts for creating emails that get read and remembered.
MORE >
5 Strategies to Generate Seller Leads and Build Better Relationships
MORE >
5 Tips for Building Trust with Clients
Real estate is, first and foremost, a business based on client relations. Real estate agents provide a personal connection that can't be replaced, which means building trust with clients is crucial. Set yourself up for success from the start--here are some ways to foster that agent-client relationship.
MORE >
Must-Follow Pages and Facebook Groups for Your Real Estate Business
MORE >
Friday Freebie: Holiday Weekend Freedom Edition
A Friday Freebie that talks about freedom? That's a lot of "free" mentions--and for good reason. Not only is this week's Friday Freebie free to try--as in no cost, gratis--its primary benefit is to free up your time so that you can earn more money and convert more leads. Ready to find out more? Read on to unveil this week's offer.
MORE >
Kendall Jenner's House in 3D: How virtual walkthroughs give A-list celebrities anonymity
MORE >
How NOT to Get Ripped Off by Your Contractor: Protect Your Clients and Your Properties
How would you feel recommending a contractor and finding out the work was not done properly? Do you think that it would affect your future business and recommendations? It certainly can. And it happens more often than you think. This does not just happen to our clients. It happens to real estate agents all the time. I spoke this week with a real estate agent that inherited a condo from her mother. She decided to completely gut and renovate it. She went to the condo office to ask who they recommended since they have firsthand knowledge of the contractors that do a lot of work in the building. The office manager recommended a contractor that had renovated three units in her building in the same line. She went to take a look at them and was impressed with his work. Sounds good so far, right? She signed an agreement, and he began his work by demolishing the whole inside of the condo. Now, normally there are notices put up on the door indicating that permits were pulled. She did not see any and asked him where the permits are. He said that he did not pull any. Fear set in. She looked him up online and found out that the name of his company, which is on the contract along with his license number, is no longer active. This contractor had no license to do work. She immediately fired him and requested her deposit back. How much deposit did she give him? $42,000. Yikes! Has she seen one penny of it back? If you said no, you guessed right. Then the agent found out that the contractor was banned from the building for previous shoddy work. The big question now is, why did the condo office manager refer a contractor that was banned by the condo association? Now she hires an attorney. The cost and aggravation of pursuing this and the probability of getting her deposit returned appear to be futile. Nothing turns the excitement of your dream remodel into a nightmare like a bad contractor. Here are the eight essential tips for selecting a contractor that won't leave the home underwater. 1. Make sure the contractor you hire has an active license in your state. This is number one. Go online and search for their name. Make sure the company's name is active and look for the names of the people within the company. Sometimes, the person you are hiring is not a contractor and is working under the license of someone else. Know this upfront before you make a commitment to avoid potential risks. You want to make sure that the person you are dealing with is a licensed professional with work under their belt in your state. If anything goes wrong, you can file a complaint with the city or state licensing bureau. If any issues arise while the work is being performed, you can bring in an inspector to make sure it is being done correctly and according to the local building standards. When you hire someone to remodel a home and they don't have a license, it is going to be very difficult, if not impossible, to take any recourse that will bring you a satisfying result. By hiring a licensed person, at least you know the licensing state has done some backgrounds check on them. 2. Check their online reputation and reviews Most of us today learn about those we work with by what people are saying online. Check out their reviews, and if there have been any complaints filed against them. The Better Business Bureau (BBB) is a good place to start. 3. Look into your contractor's background Whomever you decide to hire, make sure that you can trust that person. That can be a very big endeavor, yet there are steps you can take to minimize your risk. There are many good and bad people that do not want the headache and expense of getting a contractor's license, so they work under the license of another person. Know this beforehand and check out the work they have done. Here's an example of why that is important: A real estate agent who purchased a condo met a contractor doing work in the same building. The contractor told her that he gave his license information to the condo office, and the agent trusted that (or else he would not be working there, right?) So, she hired him to remove and re-tile her entire condo. When the contractor and his worker said they had finished the job, she went to go check. The place was covered in dust and was not completed. Upon investigating further, the agent found out that these men working in the building were ex-felons without a license. They threatened her with her life if she did not pay them, so she did. Lesson learned. Know as much as you can about the background of the person you are entrusting with keys and the remodel of your home before making a decision. 4. Interview the contractor Find out if he or she will be the one doing the job and ask how hands-on they will be. Will they be doing the work themselves or hiring others under their license to do the work? Does the contractor you hire plan on showing up every day to make sure the job is completed on time and correctly, or will they be performing multiple jobs at once and only available via phone or text? Will the contractor you hire commit to a start date? I have seen more than once a contractor saying they will begin work next week, take your deposit, and then call to postpone your job. This is common practice. Find a contractor who has a track record of showing up and completing the job within an agreeable time frame. Yes, some things can get out of our control—like weather, building inspectors and unforeseen problems. Still, you want a contractor who shows up when they say they are going to start the job. 5. Check out their referrals Rule number one is to go see their work when possible. At the very least, definitely call to verify their references. Many contractors will show you photos of the work they have done. Yet, how do you know if it was truly their work? 6. Get multiple estimates Get estimates from at least three different contractors. I believe that you get what you pay for in life. So remember, the cheapest bid does not mean it is the best. Many times, the cheapest bid ends up being the most expensive due to delays and adjustments in price that the contractor adds during the course of the project. 7. Structure payments so it is a win-win. Consider paying for the materials and supplies up front. Either you can buy them, or they can purchase them and provide receipts. Also, check that you are paying for items that were purchased for your job and not for anyone else's. Pay for work completed during various phases of the project. For example, the first deposit is made once 1/3 of the job is completed, then 1/2, then 3/4 and a final payment once completed. This can help protect you from the contractor holding all the cards (money) and then delaying the start or completion of the remodel. 8. Make sure permits are pulled and closed when the job is finished. I can't tell you how many times prior to a closing the title company finds that there is still an open permit for a job that was done years ago. It usually shows up as a lien on the property. It can delay the closing and cause undue aggravation. So make sure the permits are closed and check with your city, county or local municipality that this has been done when the work is completed. I wish there was a foolproof method to prevent contractor nightmares. By following the above tips, you can help prevent or alleviate any potential stress down the line. For additional concerns, consider speaking with an attorney specializing in condo and home construction so you take every step to protect yourself BEFORE the remodel or construction begins. Janice Zaltman is a Realtor, LEED AP, marketing coach, and writer with more than 20 years of experience in the sales, marketing and media fields. To view the original article, visit the Form Simplicity blog.
MORE >
Reducing Objections and Real Estate Buyers Remorse Before Showings
MORE >
Open House Sign-in Sheet Sales Funnel for Real Estate Agents
Open house sign-in sheets are a common practice among agents conducting open houses in their local area. Many real estate marketing coaches have their own version of the "perfect open house sign-in sheet" alongside follow-up strategies and more. However, we believe that these strategies are somewhat obsolete and do not work in today's digital age. Please understand that we are not taking a jab at these real estate coaches. Instead, we are giving you a proven, battle-tested funnel that top agents have been using to successfully convert open house attendees into lifelong customers.
MORE >
Realtor.com Launches Commute Time Search Filter for iOS
MORE >
How Personal Is Your Brand?
What was the name of your last Uber driver? What kind of car were they driving? What rating did you give them? After jogging your memory a bit, your answers are probably some version of: "No idea.""Ummm…probably a Prius?""Five stars." In 2019 and in the world of perpetual rating scales for nearly everything we consume, it's critical to take a step back and understand the meaning (or lack thereof) of such an arbitrary system.
MORE >
10 Tasks to Cross off Your Summertime Vehicle Maintenance Checklist
MORE >
3 Reasons Why Every Agent Must Embrace Digital Transformation
Did you realize that a dozen states allow or are testing a digital driver's license? That's right: no more fumbling in your purse or wallet to show your vital ID. It is digital, and all you need is your smartphone. You don't even need a paper passport at many ports of entry into the U.S. today with the Mobile Passport app. This is not a fad; it's our future as experts predict that it's just a matter of time that all IDs will be digitized. The world is undergoing a digital transformation. Whether you like it or not, it's a reality that for your business is worth embracing. Why? Because it will increase your productivity and that can be a big bump to your earnings, personal time, or both. Embracing Transaction Management Fundamental to the digital transformation in real estate is transaction management software. If you haven't included transaction management as one of the core services you offer your clients, you are not only falling behind competitively, you are missing out on a huge opportunity to boost to your business. Florida Realtors® has been a pioneer in the digital transformation movement. Our Form Simplicity transaction management program was created by Realtors for Realtors and is the only Realtor-owned and operated, major solution today. Hundreds of thousands of Realtor members in Florida and nationwide use Form Simplicity as an essential business tool to power their ability to provide a paperless transaction process. The benefits of using transaction management software like Form Simplicity include some obvious ones and some hidden and delightful surprises. Here are three major reasons why you will immediately appreciate your transaction management solution—as will your clients: 1. All forms are digital. Digital forms mean faster everything. Digital forms make it faster to create a transaction, faster to fill in the data because the forms are 'smart,' faster to monitor the status of the transaction, faster to manage the transaction process, faster to collaborate with others, faster to close your transactions, and finally, faster to go back and find the transaction later—with all of its details needed for compliance and legal protection. Transaction management is also safer. No more missing paper pages and everything is secure and easily accessible to you in one place (and backed up for you). Form Simplicity, for example, allows you to add other documents, files, and photos related to your transaction in a transaction folder. Files are always up to date, which protects you and your clients. 2. Convenient, instant, safe, and secure collaboration with others. Transaction management software, like Form Simplicity, makes collaboration easier and more convenient than ever. Buyers and sellers and participating agents all are part of the digital process. You get to control what everyone sees. Their dashboard allows them only to view the documents they should be able to access. And because everything is stored safely in the cloud, transactions can be accessed anytime, anywhere, and from any device with internet access. This makes the ability to collaborate more accessible than ever before. You also can let others add documents and comments in real-time, eliminating back and forth emails—and it tracks all these conversations in one place, reducing misunderstandings and mistakes that can be caused by broken email chains. Most importantly, top-of-the-line transaction management software like Form Simplicity uses bank-grade security, making digital transactions the safest kind. For compliance and legal security, going digital provides the assurance and protection your clients—and your business—need and deserve. 3. E-signing. When your business is powered by a transaction management software like Form Simplicity, digital forms give you another essential benefit. You get expedited signing with digital signatures through the most secure way to get a proper signature: e-signing. Electronic signatures are a godsend: First, you don't need to find time to schedule everyone to meet up, so it's convenient. And because you don't have to drive, you are safe from going out in areas, or bad weather, late at night. Also, clients won't miss a signing a specific page because your transaction management software makes sure your clients sign where they are supposed to before the form is finalized and submitted. That means never having to drive around getting a missing form signed by all parties or waiting for a returned fax. Plus, the final documents and signatures are easy to read—not degraded from all the scanning/faxing/copying/downloading/uploading that could take place. Digital logs track all the signers. And distribution to all parties, including admin, lenders and title company, is super easy. Research shows that you can reduce your signature time by as much as 95 percent. A study by Forrester Research showed one bank cut documentation errors by 75 percent, cut client visits from 3 to 1, and avoided $8 million in administrative costs. The bank saved more than 80,000 hours annually, the equivalent of 40 full-time employees. The best part, once a customer participated in an e-signing, 90 percent said they would do it again. Because of e-signing, an entire end-to-end paperless transaction is not only possible but a reality in some 15 states and growing. In the future, it should be commonplace as already every state today allows electronic signatures. The bottom line You are not only saving trees by embracing the digital transformation in real estate with transaction management software, but you also are proving the added value a real estate professional brings to today's real estate transaction by embracing new technology. A transaction management solution should free you from a lot of paper pushing, and that means more time to build relationships with existing and new clients. The time and cost savings are enormous, but the extra time you gain spending more time with people will make deciding to go digital with a program like Form Simplicity priceless. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.  
MORE >
23 Resources to Grow Your Multimedia Marketing Skills
MORE >
Smart Realtors Need to Understand Smart Homes
A few days ago, I had a call from an agent. We discussed the many reasons why an agent needs to include new homes to show prospective buyers. When I mentioned "smart homes," she stopped me and said there needs to be a seminar on smart homes and just how much a Realtor needs to know. I agreed, and after the call I started doing some research on smart homes and what homebuyers are looking for in a smart home. But first I wanted to understand the market, so I visited the National Association of REALTORS® website to look at who is buying homes currently. Millennials, the generation born between early 1980s and 1990s, make up the largest generational group of homebuyers. I decided to start there with what Millennials are looking for in a home. After reviewing a bunch of surveys, the one common thread was what I call smart home technology. I strongly believe REALTORS® need some basic knowledge in the following areas of smart home technology. Each buyer will have their own order of importance, but here are my top five categories of smart home technology:
MORE >
Learn These 7 Meeting Skills to Land More Real Estate Clients
MORE >
Make Giving a Part of Your Business Strategy
Whether it's running a charity 5k, serving lunch to the homeless or simply fundraising for a cause close to your heart, having a social giving strategy in your business is a must. It's also an easy and fun way to motivate and inspire your team while giving back and connecting with the local community you serve.
MORE >
Impact of the Absorption Rate in Real Estate
MORE >
The Power of Knowledge and the RPR Learning Menu
It's June, and that means it's graduation season. Congrats to every member of the class of 2019! Chances are you've recently seen some grad caps flying up in the air, or at least seen some photos on social media. However, educational ceremonies aren't the only place you'll find the iconic grad cap image; it also resides on RPR as a symbol for the new RPR Learning Menu. (You can file that one under a "we see what you're doing there" segue.)
MORE >
Most Real Estate Agents Aren't Using the Right Photo File Type
MORE >
10 Reasons Real Estate Agents Need Their Own Websites
Every modern real estate business needs its own website, from the smallest brokerages to the biggest brands. Your website is the face of your business online, and the place where customers come to learn what you have to offer. But it's also so much more. Check out our ten reasons why real estate agents need their own website.
MORE >
7 Secrets to Owning Your Area
MORE >
Tech Helpline and Form Simplicity are on the road again!
Each year, thousands of real estate agents and brokers who use Tech Helpline and Form Simplicity have the opportunity to meet some of the folks who make the magic happen for these two Florida Realtors owned products at local conventions and conferences. This year's schedule includes visits as far north and east as Nova Scotia, Canada, as far south as Hollywood, Florida, and as far west as Los Angeles, California. As real estate's number one tech support firm, Tech Helpline serves more than 600,000 real estate professionals in North America. Available through MLSs or local associations, as well as real estate brokerages, connecting with Tech Helpline is typically accomplished via a phone call, online chat or email inquiry. Our annual direct outreach gives agents and brokers, as well as MLS and association executives and staff members, an additional opportunity with face-to-face communications. Opportunities to connect This year, we kicked off our spring and summer schedule for Tech Helpline and Form Simplicity with an appearance at the REALTORS® Legislative Meetings & Trade Expo in mid-May. Tech Helpline was just represented at the Canadian Real Estate Association (CREA) Association Executives Seminar in early June, held in Halifax, Nova Scotia. Next up, Form Simplicity will be at "Rock the Market" at the Hard Rock Event Center in Hollywood, FL on June 25. The next two days on June 26 and 27, both Tech Helpline and Form Simplicity will be heading to the Florida Realtors Association Executives Education Workshops in Cocoa Beach, FL. August marks two major conventions for Tech Helpline and Form Simplicity. Association leadership from all business disciplines will convene at the ASAE Annual Meeting & Expo in Columbus, OH on August 10-13, followed by our own Florida Realtors Convention & Trade Expo (August 21 and 22) and Governance Meetings (August 23-25) in Orlando, FL. Tech Helpline will head to another big convention as the Colorado Association of REALTORS® hosts its "REfresh Expo" in Denver, CO on September 5. The summer tour schedule ends with two back-to-back events. The first one is in North Carolina, the NC REALTORS® 2019 Convention & Expo "Xchange'19" at the Pinehurst Resort during the Expo dates of September 14-16. That's followed by the Arkansas REALTOR® Annual Convention & Tradeshow being held in Memphis, TN at the Guesthouse at Graceland, during the Expo dates of September 16 and 17. More to come As the fall begins, Form Simplicity and Tech Helpline will be back at it, with appearances by Tech Helpline at the CALIFORNIA ASSOCIATION OF REALTORS® Expo "REImagine!" held in Los Angeles on September 24-26, followed by opportunities to ask your questions about Form Simplicity and Tech Helpline at CMLS2019 in Salt Lake City on October 16-18. The last two conventions for Form Simplicity and Tech Helpline currently are scheduled for both the 2019 REALTORS® Conference & Expo in San Francisco this year (booth #1234), November 6-11, and finally December 9-12 at the 2019 Triple Play REALTOR® Convention & Trade Expo in Atlantic City, NJ, which brings together members from New Jersey, New York and Pennsylvania Realtor associations. If you happen to be attending one of these events, please stop by and bring your questions about Form Simplicity and Tech Helpline. We hope to meet you face-to-face! Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.  
MORE >
5 Quotes that Will Motivate You to Become the Most Successful Real Estate Agent
MORE >
3 Outside-the-Box Marketing Strategies that Worked
The importance of having a consistent and diverse marketing strategy for your real estate business cannot be underestimated. Whether you are a real estate agent who is just getting started or a veteran with years of experience, coming up with fresh ideas and staying up-to-date on the latest marketing channels can keep your book of business booming even in times of downturn. Along with implementing marketing fundamentals, a number of agents are finding success using out-of-the-box marketing strategies to appeal to a broader audience, garner free press coverage and generate viral buzz. While there are no one-size-fits-all rules to coming up with the creative ideas that will get noticed, here are three examples real estate agents have used that got results.
MORE >
3 RPR Report Customizations You Should Be Doing Now
MORE >
Real Estate Video Marketing Using Just Your Phone
Real estate videos for marketing don't have to be complicated and they don't have to be fancy. You can make marketing videos marketing using just your phone--and the video will still get lots of views and engagement. One of my favorite videos to use for real estate marketing is what we call a "Walk Through" video. Like the name implies, the video is simply walking and talking about the home or a specific feature in the home.
MORE >
Why an Up-to-date Agent Profile Helps You List More Homes
MORE >
4 Ways to Market Eco-homes to Buyers
According to a National Association of Realtors survey, 61% of real estate agents have worked with home buyers who are interested in sustainability. Eco-homes are appealing to more buyers, so knowing how to market eco-friendly homes is very important. There's a balance to marketing these features, though. Some green features can boost the listing price, and others might not appeal to every buyer. Here are four tactics you can use to sell eco-homes:
MORE >
Top 3 Tips for Agents to Build Wealth through Real Estate Investing
MORE >
How Agents Can Benefit from the Zestimate
The Famous Zillow Zestimate Zillow defines its Zestimate as the "estimated market value for an individual home," and one that is "…a starting point in determining a home's value and is not an official appraisal." Sounds harmless, no? While the Zestimate's goal to assist in the automation of home valuation is well intended, the challenges it has created for real estate agents, home buyers, and home sellers has left Zillow, and those who followed in its path, with an arduous defense battle, inclusive of actual litigation (more on that below).
MORE >
Top 10 Closing Gifts for Your Clients During Hurricane Season
MORE >
3 Quick Ways to Print What You See in RPR
RPR's wide variety of reports are one of the most popular features of the platform. However, Realtors report that sometimes they simply want to print what's on the screen. That's exactly what this article is all about. Check out these three tips for printing what you see in RPR.
MORE >
[Infographic] Best Seasons to Sell a Home
MORE >
Building Your Brand and Referral Business with Ad Retargeting
Digital advertising and retargeting have become an increasingly popular tool for businesses to ensure they get their product/services in front of the right people at the right time. If you've ever checked out a pair of shoes while online shopping, you may have noticed that ads for those shoes have suddenly started following you to other websites. Lisa Fettner of ReferralExchange recently interviewed Chris Leithe, VP of Sales and Customer Success at Adwerx, to discuss how agents can use retargeting to build their brand and business. Below are tips from Chris on how you can use ad retargeting to boost your brand and reach the homebuyers and sellers you want to work with.
MORE >