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Are You Unknowingly Encouraging Sellers to List as FSBOs?
A recent Facebook post by a top-producing agent read: "I recommend that all sellers try for sale by owner." I couldn't believe it when I read it, so I read it twice. Yep, that's what it said alright. It just didn't use those words. Here's what it did say: "Congratulations to my clients who received six offers in eight hours. The real estate market is HOT, HOT, HOT!" Potential home sellers might interpret this post as, "Why do I need to pay an agent if the market is so 'HOT, HOT, HOT?' Maybe I should try to sell by myself."
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Dominate Your Market via Facebook Groups
Wednesday, September 23, 2020 at 10:00 AM PDT Tristan Ahumada from LabCoat Agents will show us how to create a local Facebook group to generate massive leads. Learn to: Become the local expert, and have your entire community become members on your Facebook group. Effectively engage and understand your target demographics Gain traction, viewers, and leads using Facebook groups Capture the attention of and market to your Facebook audience Tristan Ahumada has built the largest real estate Facebook group in the US and will be here to teach us how to do the same in your local community online. Learn from the best! Do you want more leads? Then you need to become a local expert in your area by posting information on your (new) Facebook Group, that the locals in your area are wanting to know about. Come and join us! Register now!
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5 Branding Secrets Every Real Estate Pro Should Know
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Applying RPR Learning to Today's Revamped Market
Back in March, RPR began to offer even more blog articles, videos, webinars, tips and how-to's than ever before. The idea was that although REALTORS couldn't be in the field and working, they could at least be at home working on their business. And it worked! We know that plenty of agents took advantage of the time to learn new skills, explore helpful features and up their RPR game. Here's one story of a REALTOR who did exactly that, and how it's now paying off.
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Secrets to Lead Generation Success
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How to Shoot Real Estate So It Attracts More Buyers
Looking to up your real estate photography game? In this article, we are going to talk through all the crucial elements that go into effectively shooting a property from start to finish. Even if you're new to real estate photography and have never shot a property in your life, this blog will help get you started with some really simple and easy-to-understand tips and tricks. Not only will we go into how to take that perfect image, we will also give you some recommendations on the right gear to purchase along with camera settings, bracketing, property preparation, and the all-important image enhancement and editing. Step One: What Camera and Tripod to Buy Finding the perfect camera to get started is easier said than done. There are plenty of options on the market and it can get pretty overwhelming if you're new to property photography. For this tutorial, we have used the Nikon D7200. However, this model is discontinued with the D7500 now the next model up from Nikon. This fantastic camera will set you back about $1,100 (at the time of writing this blog) and is a great all-around option for real estate photographers. We recommend using this camera with the Nikon 10-24mm lens (approximately $900), which will allow you to take wide shots and capture the perfect amount of the space. For the majority of the time, you should aim to shoot at approximately a 12mm focal length, as we are using the APS-C camera, which is the equivalent of shooting at 18mm on a full-frame camera configuration. It's important to note that if you shoot too wide, the images may not display the property properly. We also use the Nikon SB-5000 flash to fill out dark shadows while still producing an accurate color in the finished product. To ensure the shots are steady and perfectly angled, we use the Manfrotto tripod and a Neewer Trigger Ball Head. If this set-up is a little out of budget, we recently wrote a blog on how to shoot real estate using an iPhone 11. Step Two: What Camera Settings Should You Use There are countless settings that we could go into and many of them may depend on the exact type of camera you are using. Instead, we will detail here the main camera settings we use and recommend. Set your ISO to 100, which will allow you to capture the highest quality of image. We also recommend shooting in Aperture priority with the aperture set at f8 or above to ensure a sharp image every time. Always be sure to shoot on auto-bracketing mode. This is where your camera will shoot five separate brackets at two exposure values of difference each time you hit the shutter button. Each of these images can then be blended together during the editing phase to produce a dynamic finished product that highlights every detail in the room. If you'd like to learn more about bracketing, you can take a look at one of our previous blogs here. Step Three: How to Prepare the Property Preparing the property is an essential step in effective real estate photography. While every property is different, there are some easy-to-remember tips and tricks when preparing a property. If you'd like a handy guide to help you remember, you can download our Pre-Photography Checklist. Always remove any unnecessary clutter like shampoo bottles and soaps in the bathrooms, bins in the kitchen, kid's toys and tissue boxes etc. It's also always a good idea to straighten the tapware, cushions, towels, bedspreads and furniture to ensure a neat-and-tidy appeal. By opening all the external doors, you can create a more spacious feel and flow to the shot, and the same goes for the window blinds and curtains. Switch on all the lights to add extra appeal to the space and don't forget about the range hood, kitchen pendant lights and bedside lamps. Step Four: How to Shoot the Property When it comes to real estate photography, the aim is to shoot quickly and efficiently. Remember, this is someone's home and tenants or homeowners aren't going to be too keen for you to spend all day walking around their house. Start at one end of the home, line up the shot, half-press the shutter so it auto-focuses and then press the shutter. Providing you have set up your bracketing settings, the camera will then take five shots automatically. Move through the property, making sure to capture all the key rooms, including the kitchen, bedrooms, living spaces and bathrooms. If the bathroom is tight, you may need to shoot slightly wider to capture the layout of the room. When it comes to the exteriors, try to include some foliage in your shoot wherever possible. This will give you a bit more pop in the final image. Step Five: How to Get Your Images Edited We offer editing via our Image Enhancement HDR bracketed function for as little as $1.60 per image. To get started, all you have to do is sign up at BoxBrownie.com and log in to your dashboard. Select Image Enhancement and then the HDR Bracketed Images option. Click to start a new job and then simply enter your new Job Title, your number of total outputs and then upload your images from the property shoot. That's it. It really is as simple as that. Within 24 hours, you will receive your professionally edited images, ready for marketing your listing. Conclusion Shooting a property may seem like a daunting task, especially if you're new to real estate photography—but it doesn't have to be that way. With these simple steps, some correct bracketing, and the help of our professional editors, you too can produce outstanding images that will take your property marketing to the next level. BoxBrownie.com is currently offering a free virtual staging edit (valued at $32) to every RE Technology member (new accounts only). This offer expires on September 18. Click here to claim your free virtual staging edit. To view the original article, visit the BoxBrownie.com blog.
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Elevate's 'Monday Morning Mentor' offers marketing tips in small doses
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Selling Safely: Because It Can Happen To You
Wednesday, September 23, 2020 at 11:00 AM PDT REALTORS face job-related risks every day. Being aware of potential dangers and taking precautions will help you avoid risky situations that can happen to any agent--including you! In this free REALTOR Safety webinar from the National Association of REALTORS, Jen Stanbrough, REALTOR, shares lessons learned since the loss of her close friend and fellow REALTOR. She’ll discuss the risks agents and brokers face on the job, how to be aware of situational dangers, be prepared to keep yourself safe, and avoid risky situations. Jen will also share best habits, tips, and tools all real estate professionals should include in their safety practices. Register now!
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How to Showcase Your Professionalism in a Virtual World
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Win More Listing Appointments with Facebook Ads
Most agents view Facebook advertisements as an effective lead generation tool. And why wouldn't they? Not only is Facebook a cost-effective advertising platform, especially in comparison to online real estate marketplaces, it's also where American consumers spend the vast majority of their leisure time. Just look at these statistics:
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27 Real Estate Statistics You Should Know and Understand
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Proven Tactics of Real Estate Super Producers
What does it take to be one of the most successful real estate agents in the country? Joe Sesso, the Executive Director of Sales Marketing for Homes.com, delved into the Secrets of Top Selling Agents archives and discovered four common themes that industry titans such as Howard Brinton, Tom Ferry, Alexis Bolin, Michael Maher and 11 others have used to build amazing real estate businesses. He outlined these themes and shared some of their tips in a recent webinar, which you can view here, or purchase the book for more profitable business tips!
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Introduction to RPR Commercial
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5 of the Best Real Estate Coaches in the Business
The best real estate coaches are known for their success and expertise in the industry. They share their methods and tactics with you in order to help your business grow like never before. Real estate coaching would benefit any agent, but especially one who is committed to the success of their business. If you value continued education and training in the real estate field, coaching is one of your best avenues to attain that. Begin your journey of growing your business, and furthering your real estate knowledge today by considering one of these top coaches to guide you.
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5 RPR Report Customizations You May Not Be Using
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How Can Agents Compete in a Hot Market? Tried and Tested Tips to Get Noticed in a Crowded Marketplace
In a hot market, competition among real estate agents is fierce. Now more than ever, home buyers and sellers expect agents to be omnipresent, both online and in-person. Competition brings out the best in your fellow agents and can make it even more challenging to stand out. Making the first connection with a seller or buyer is, thus, critical. According to the 2019 National Association of Realtors Report, 75% of buyers only interview one real estate agent, and the same percentage of sellers only contact one agent. How do you stand out so that you can be that first point of contact for sellers and buyers?
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Real Estate Essentials for New Agents
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8 Tips for an Agent Safety Month Unlike Any Other
Agent Safety Month hits a little different this year, doesn't it? Not only must you contend with the usual hazards of your job, but the coronavirus pandemic has brought an additional set of health and wellbeing worries. To say it's been a tough, tough stretch is an understatement. While we look forward to better days on the horizon, we'd like to offer some tips as well as highlight some features available on the Homesnap Pro app that can help keep you safe today.
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Effective Real Estate Marketing in the COVID Era
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3 Easy Ways to Help Your Clients Get Comfortable with eSigning
Lack of trust is pervasive in our culture today. Only about half of all Americans trust businesses overall, according to the Edelman Trust barometer. And two-thirds of Americans worry technology will make it impossible to know if what people are seeing or hearing is real. As a real estate agent, how can you help clients who distrust technology during a time when technology is powering the real estate industry in all new ways? One of the easiest ways to help clients get more comfortable with technology is to explain the benefits of the technology to them or the WIFM: "What's in it for me?" A terrific example is electronic signatures. According to the National Association of Realtors 2020 Member Profile, fewer than one out of 10 agents "rarely or never" use eSignatures. Nearly a third of all agents use them daily or every day, especially those agents using a transaction management program such as Form Simplicity. But that does not mean that every client is comfortable with eSigning. Research shows that younger people adapt to technology faster than older people. It's partly a result of familiarity, but younger people are also predisposed to finding the benefits that technology brings to their lives because of that familiarity. When it comes to eSigning, agents may find that their younger clients readily embrace it, but older clients may not be as trusting of this technology. Here are three things you can do to help clients become more comfortable with eSigning. 1. Educate them. A lack of information is often the root of mistrust. Share with your clients the fact that eSigning has been around for two decades! The Electronic Signatures in Global and National Commerce (ESIGN) Act was passed in 2000 to provide a consistent standard for electronic signatures. The ESIGN Act ensures that digital signatures have the same legal status as traditional wet ink signatures in the U.S. As Bob Goldberg, CEO of the National Association of Realtors notes, "E-signature revolutionized the real estate industry by creating a faster, more accurate and transparent transaction process. Instead of wading through mountains of paperwork, Realtors can spend more time advising clients and remain confident they're satisfying legal and compliance requirements." 2. Explain the WIFM. We all know eSigning helps agents work more efficiently, but what about the benefits to your clients? First, eSignining is a no-contact process. Clients can sign from anywhere – remotely, and securely and do not need to be face-to-face with anyone. It also saves your clients time. You are not interrupting their schedules or chasing them down for a signature. And your clients don't have to run around town to meet with a Notary in person to sign. Clients need to know that eSigining also speeds up their transactions. Costly delays are avoided with eSignatures. Plus, there are less errors with eSigning. For example, with Form Simplicity, when a client signs their documents electronically, they will never miss a spot to initial or sign. These smart forms have built-in validations to make sure your clients won't have to come back to sign a form they otherwise could have missed. 3. Describe how safe it is. How safe and secure is an eSignature? We are talking bank-grade security. The technology used makes a digital signature more secure than a wet signature. Electronic documents with digital signatures protect your clients against fraud. That's because eSigning creates an audit trail as each eSignature is time-stamped thoroughly. And the electronic documents signed cannot be tampered with. Call it extra-strength security. So, the next time you have a client who mistrusts technology or isn't particularly comfortable with the idea of eSigning, help educate them about why this will be better for them by explaining what's in it for them. You can learn more about the benefits of Form Simplicity, a transaction management program that offers built-in unlimited eSigning, at formsimplicity.com. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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SEO for Real Estate 101: Link Building
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Restream for Real Estate: How to take a home showing live everywhere
Real estate is a corner of the economy that has been largely spared from the economic impact of the COVID pandemic. Low interest rates, federal economic support, and the spirit of wanting to be a homeowner in uncertain times have led to massive expansion and record setting transaction volume. But we must think of safety first. Many buyers are purchasing homes subject to viewing and inspection. In other words, buyers are submitting offers sight unseen. The belly of homebuyers today are relying on livestream showings. It's a simple concept. An agent turns on their camera phone and walks through the house talking and pointing the camera.
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16 of the Best Real Estate Memes of All Time
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Should Real Estate Agents Be on Instagram? The Pros, Cons and How to Get Started
Even if you're active on social media for marketing, you might still wonder if real estate agents can use Instagram to help promote their business. On one hand, Instagram seems like a perfect fit considering that it's image-based. What better way to show off your latest listing than photos? But Instagram isn't quite like other social media marketing platforms, such as Twitter and Facebook, and it can take real estate agents a little getting used to before they get the hang of putting it to work for their marketing.
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Are You Working Too Hard to Get Easy Leads?
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Top 10 Most Popular Articles of August
Real estate professionals are frequently the targets of sales pitches--to buy the latest app, software program, or marketing platform that will help them build their businesses. But you know what's refreshing? Things that are free. Judging by last month's top 10 articles list, it looks like plenty of you agree. In August, three of our top 10 articles highlighted free resources (articles #4, #8 and #10). Article #6 also listed several free sources of public real estate data, as well as a handful of paid data sources. What else were real estate agents and brokers reading last month? Check out our list of RE Technology's 10 most-read articles of August below! 1. Consumer Smart Locks vs. Electronic Lockboxes‍Consumer smart locks and electronic real estate lockboxes both allow access to a home. While these two products may seem similar, they're designed for two distinctly different uses. Let's examine how smart locks compare to electronic lockboxes in managing access for a home that's listed for sale. 2. Tips to Reduce Your Chances of Getting Sued as an Agent‍Lawsuits are a concern for many professionals, and real estate agents are no expectation. Lawsuits quickly become very costly, and even if you are found to have not committed any fault, they can still harm your business. So taking some tips to reduce your chances of getting sued as an agent could end up saving your reputation, as well as thousands of dollars. 3. Is Now a Good Time to List? 5 Reasons to Give Concerned SellersSelling a home has changed dramatically over the past few months. It's no longer as simple as signing documents and getting the space ready for a photographer to grab awesome photos. The question on every seller's mind is, "Should I sell my house right now?" The answer may surprise them. Now may actually be a great time to sell a residence and here are some of the reasons why. 4. Friday Freebie: Lead Generation and Marketing Budget Calculator ToolHas your real estate sales funnel been derailed by COVID-19? How about your budget? Everyone's been thrown a bit off by the pandemic, and most of us need to reevaluate the goals we set for ourselves at the beginning of the year. If you need help getting back on track, this week's Friday Freebie is for you! 5. How to Shoot Real Estate with Only an iPhone 11‍You really can shoot real estate using just the iPhone 11. This latest release from Apple features an awesome wide-angle lens that is simply insane and, when paired with the CameraPixels PRO app and HDR Image Enhancement, it can really help set your property marketing apart from the rest. 6. 17 of the Best Public Sources of Real Estate Data‍Real estate is one of the most data-consuming businesses in our world today. There are several public sources of real estate data in the US, most of which are free. These sources of data are essential to the success of real estate marketing and development strategies. Let's dive in. 7. 7 Huge Mistakes Real Estate Agents Make on YouTubeThere's no reason why real estate agents can't get a piece of the YouTube action to generate leads and position yourself as a thought leader. But don't post blindly. Get ready to harness the power of video and start using YouTube effectively with these best practices. 8. Social Media Marketing 101 Guide [FREE Download]‍Ever wonder what are the best days of the week and times of day to post on different social media channels? Looking for ideas about different types of content? This all-inclusive guide to all things "social media" answers these questions—and it also includes a four-month content marketing calendar to help you give your online marketing the kickstart it needs! 9. First-Time Homebuyers Are Dangerous: Fact or Fiction?Conversations in recent years have resulted in many agents believing the millennial generation is the first group to break the status quo of homeownership. Are you a real estate agent that feels as though first-time homebuyers are not worthwhile? 10. Friday Freebie: Virtual Staging + 4 Bonus Listing Photo EditsListing a looking little lackluster? Whether your latest listing is vacant or the outdated decor of the current owner isn't exactly drawing in the buyers, there's a quick and simple solution. Even better? It's wallet friendly.
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5 Resources for Realtor Safety Month
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3 Things Today's Consumers Expect from Real Estate Agents
Consumers still find plenty of value in working with real estate agents. In fact, 89 percent of buyers in 2019 purchased their home through an agent or broker. That's because the type of qualities good agents bring to the table—experience, deep market knowledge, and the ability to be ahead of the curve—are just as valuable to clients today as they were 10 or 20 years ago. The only difference is how they prove these things to prospects. So, with that in mind, here's a look at what consumers expect from real estate agents today—and how to ensure you're the one they chose to work with: Past successes and happy clients Who wouldn't want to work with a real estate agent who has a proven track record of success? The challenge, though, is conveying that information to prospects. After all, even if someone sees your ad on Facebook or hears about you from a friend, they'll still Google you to decide for themselves. Therefore, the number one action agents can take is to maintain a strong Google business profile. Think of it as Google's quick-load version of your resume and references. It contains your contact information, a bio, posts that highlight your listings and deals, and reviews from past clients, colleagues, friends, and family. Market knowledge You know you have expertise in the neighborhoods you specialize in, but how do you communicate that deep market knowledge to prospects who find you online? There are three main places to do this: your digital advertising, your Google business profile, and your website. Each of these spaces will show your audience a different side of your professional expertise. First, your digital ads can illustrate your expertise in two ways: Run a listing advertisement for your recent deal or newly listed property. This is a "show, don't tell" way to communicate your expertise. Promoting your current work, whether a listing or a deal, shows that locals trust you as the local expert to represent them. It also indirectly signals that you're an active, successful agent. Because those who aren't wouldn't have a budget to spend on advertising. Turn the camera around and actually tell your audience what you know. Use a video ad to talk directly to buyers and sellers. Tell them what you know about the neighborhood, recent housing trends, or give them a tip that proves you know the market well. Second, after potential buyers and sellers see one of your ads, they'll often turn to Google to learn about you. Make sure all the fields in your profile are filled out. Provide as much content in your bio as possible. Tell consumers who you are, define the areas in which you do business, and talk about the niche you specialize in. Post new content regularly, too. You should always include your latest listings and deals, but it's also recommended to mix in posts that illustrate your market knowledge, whether you answer a frequently asked question or explain an interesting market stat. And, finally, third: Prospects who are still curious will click into your website to dig a little deeper. Tell them who you are on the main page and on the About page. Offer a CMA tool for sellers and a market newsletter to buyers. Include a lead capture form with a compelling call to action (CTA) so they can contact you directly if they're ready to talk further. Digital savviness In today's digital-first world, all aspects of the home-buying journey can be conducted online, from the home search to the closing appointment. Consumers want to work with an agent who maintains that pace. This is true for both buyers and sellers. The best way to demonstrate your digital savviness to buyers is to have a robust online presence. Catch their eye with a scroll-stopping ad on social media. Wow them with your "resume and references" on your Google business profile. And present a professional, mobile-responsive website with built-in real estate functions. When it comes to tactics, sellers expect digital advertising to play an outsized role in your marketing efforts. Given how much time consumers spend on Facebook, Instagram, Google, and Waze, it's simply become status quo to publish listing ads on these platforms. Beyond saying you'll advertise on these sites, you need to show proof that your past ads have generated positive results for your clients. The best way to do this is by showing performance reports from past successful ad campaigns. You can generate these for free when you run Homesnap Pro Ads and even schedule them to send to your seller on a regular basis to keep them updated on your marketing efforts. They include key metrics like views, clicks, leads, and more. You can even automate your digital advertising with Homesnap Concierge, a fully managed advertising platform, and lead qualification service. That way, you'll never have to worry about the minutiae of promoting a listing; Homesnap will automatically publish ads across Facebook, Google, and Instagram for you. You can even run Coming Soon ads to gather leads for your new listing before it actually hits the market. To view the original article, visit the Homesnap blog.
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How to Sell a Property in 7 Days
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Lead Nurture Basics for Real Estate Agents
Is your real estate business set up for longterm success or do you hop from transaction to transaction, seeking clients who are ready to buy or sell immediately? Buyers and sellers who are ready to act now are great, but they're just the bottom of a well thought-out lead funnel. Many of the leads you'll receive may be three months, six months, or even a year or two away from transacting. But if you plan to still be in real estate when their time comes, those leads are still incredibly valuable.
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Delta Media Makes a Case for a CRM that More Agents Will Use
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What Are You Selling?
"What are you selling to prospects?" is a question I enjoy asking groups around the country. The typical answer is "myself." However, this mindset limits an agent's ability to increase the size and profitability of their business. Let's discuss how to elevate client experiences and create work-life balance at the same time. When you sell yourself, you create an expectation with your clients that you will be personally involved in everything. This limits your ability to grow because there's only one of you. More importantly, it limits your ability to take time off.
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4 Essentials of Branding For Real Estate Agents
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Website SEO Tips
Bondilyn Jolly, VP of Marketing at Elevate, interviews CJ Hays of Agent Reputation on his top tips for driving amazing SEO on Google. If you are looking for your website "to be found" on Google searches, tune into this discussion on tactical blogging, original content, IDX indelibility, reviews and more. CJ packs TONS of great tips into 14 minutes, so be ready to hit the "replay" button! Want MORE great website SEO tips? Download Elevate's FREE "Website SEO Guide" at: TryElevate.com/websiteseoguide/
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Blog Writing Tips for Realtors
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Consumer Smart Locks vs. Electronic Lockboxes
Consumer smart locks and electronic real estate lockboxes both allow access to a home. While these two products may seem similar, they're designed for two distinctly different uses. Consumer smart locks are becoming more prevalent on homes, especially on properties with higher price points. Many consumers are finding they're a good source of convenience for things such as deliveries, children in the home needing access after school when the parents are at work, or simply avoiding the need to carry house keys. These products are readily available online, as well as at home improvement stores, and are relatively easy to install. Priced anywhere from $150 to $250, they're an up charge from a traditional lockset. There's no doubt that the number of homes using these products in the future will continue to increase. REALTORS® often ask how this new technology impacts the need for electronic lockboxes.
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How to Shoot Real Estate with Only an iPhone 11
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Women in Real Estate: From Tours to Detours to 3D Tours
Women have been in the real estate game since the late 1800s. This long line of strong working women has seen it all, or at least a good part of the all when it comes to pay gaps, glass ceilings, "the good ol' boys club," and more. Women have succeeded in making the real estate industry one of the best professions to build a life from, but it has not been without trials and tribulations along the way. There are still a few obstacles that require close attention, diligent planning, and more than a second thought. Here's the good, the bad and the ugly, and "what to do about it now" situations that every female Realtor needs to pay attention to. How Safe Is It to Be a Woman Realtor? Back in the day, a cold call was exactly that—pick up the telephone and try to persuade the person on the other end to meet up to discuss the possibility of listing their property for sale. Showing up to tour an unfamiliar home was the only way to get a listing. Every lesson about not talking to or meeting up with strangers was tossed out the window at this point. The way to sign the deal was to arrange a time and arrive at the alien residence ready to measure up the place. Listing signed, good job, next order of business, an open house or two, and schedule showings with some anonymous callers. But what about safety? Technology, like 3D tours, virtual tours, and accurate floor plan tools, did not exist when many women began their real estate careers. It was and still can be a scary, often life-changing experience to encounter stranger after stranger just to earn a living. Fortunately, today there are better ways to pre-qualify a buyer and limit risks. So how do women real estate professionals protect themselves from the possibility of assaults while performing their duties? Start with a facelift. Only use professional headshots on business-related accounts like Facebook, Instagram, Twitter, and other online media. You don't want to attract unnecessary attention, which does not drive business. Use the online platform for what it is designed for – real estate marketing and virtual tours. Share the Focus with a Real Estate Photographer Hiring someone to do your real estate photography can help prevent some risky situations. Square footage calculations, floor plans, and 360° tours can all be done during the photoshoot for your listing. Consumers get online access to all the specifications about a particular property without ever having to set foot in the home. Virtual open houses are a perfect way to showcase a home without having to sit in an empty space by yourself for the better part of the afternoon. Statistics show that sitting in an open house alone can be unsafe and often dangerous. Always consider safety in your working environment whenever possible. Work in teams, notify someone of your whereabouts, make sure your communication devices are sending/receiving correctly, and speak up if you feel uncomfortable in any situation. Given the challenging circumstances, you may ask yourself why women outnumber men when choosing real estate as a profession? The Glass Ceiling Is a Moonroof. If You Choose to Open It, The Sky's the Limit. According to NAR, women make up 67% of all Realtors, and the typical age is 54. That means there are about 1,300,000 women Realtors as of 2020. Why do women find the profession of Realtor so attractive? Perhaps the flexible schedule, high potential earnings, and the challenges of the industry are a big draw for them. Real estate careers offer opportunities to work alongside peers, both male and female, without having to struggle with the pay gap that many industries face today. Because the income is based on commissions, and commissions are determined by dedication to the profession, the only real competition is against yourself. The sky's the limit because, in real estate, the glass ceiling is actually an opening moonroof. When real estate courses were developed many years ago, everyone was taught how to create floor plans, add room dimensions, and use square footage calculations correctly. With current property tech tools like virtual tours, 3D tours, and some excellent real estate photography, it is much easier today. Armed with the most accurate measurement tools of the trade, being your own boss and sharing your experiences with other women leads to a fulfilling career individually, as well as collectively. Women have come a long way since 1910 when the first woman officially was permitted to join the National Association of Realtors. Today, there are some great organizations like the Women's Council of Realtors that champion women in the real estate profession. Female Realtors certainly have traversed some steep boundaries to get where they are today and have an equal playing field in real estate. Whether working in left field, right field, or center field, it's the collaboration, inspiration, and dedication that make all the difference. To view the original article, visit the iGuide blog.
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The One Thing You're Not Doing to Boost the Performance of Your Google Ads
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Instagram 101: How to Successfully Build Your Business in 20 Minutes a Week
Instagram. If you have not tried it yet, it is one of the most fun and engaging social media platforms today. It is underutilized by real estate agents and is a great way to grow your business. The United States is the largest user of Instagram. The current forecast is that by 2023, this photo and video sharing app is projected to reach 126 million active users in the United States alone. There are an estimated 1 billion Instagram monthly active users worldwide.
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Hacking, Scams, and Viruses: 4 Effective Ways to Work from Home More Safely
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Friday Freebie: Virtual Staging + 4 Bonus Listing Photo Edits
Listing a looking little lackluster? Whether your latest listing is vacant or the outdated decor of the current owner isn't exactly drawing in the buyers, there's a quick and simple solution. Even better? It's wallet friendly. Find out more in this week's Friday Freebie. Free Virtual Staging Edit and 4 Bonus Listing Photo Edits, courtesy of BoxBrownie.com Your listing photos are the first things buyers see—and the first thing that draws them in. If your photos leave something to be desired, it can result in everything from lower offers to higher days on market, and even to a listing that doesn't sell at all. But sometimes it's not the photography that's the problem—it's the subject of those photos. That's where virtual staging comes in. Like real-world staging, virtual staging adds appeal to a home by adding attractive furnishings and decor. And because it's all accomplished digitally, virtual staging is substantially more affordable than traditional staging. Now RE Technology readers can try virtual staging for themselves—at no cost. For a limited time, BoxBrownie.com is offering our readers a free virtual staging edit, plus four bonus photo edits. Here are just a few ways virtual staging and photo edits can benefit your listings: Affordably stage both vacant and occupied listings Help buyers envision different uses for a room—e.g., digitally transform a bedroom into a home office Reduce clutter caused by the current occupant's belongings Remove seasonal items like Christmas or Halloween decorations Optimize your listing photos for color, composition, and more Transform daylight shots into warm, attractive twilight shots And more! Ready to get started? Claim your FREE virtual staging edit and bonus photo edits now!
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7 Huge Mistakes Real Estate Agents Make on YouTube
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Close More Real Estate Deals with Text Messages
It's no secret as real estate professionals you've had to adapt to our changing times to keep your businesses going strong. From mastering the art of virtual open houses to guiding your clients through the uncertainty of real estate during the coronavirus, you adopted new methods to close more deals. At one time or another, you've also inevitably faced the challenge of dealing with people who don't answer your calls and emails. Often this isn't because they're trying to avoid you, but they're too busy or don't want to feel put "on the spot." So what's the answer? Start text messaging! Texting is one of the most effective ways to cut through the noise and ensure that your message reaches your prospect. There are many different ways that you can use text messaging to close more deals. Here are a few ideas to help you get started. Use Keyword Ads Even if a prospect has your business card with all of your contact information, there's a good chance that they'll forget or just put off reaching out to you. You can get around this barrier by creating ads that prompt leads to text a single keyword to a designated phone number. This makes it easy for people to make the first move while also opting in to receive your messages. Even better, using unique keywords gives you the ability to segment your leads by interest, so you're only sending relevant information. Text Closing and Listing Updates You take pride in helping your clients through every step of the process. However, it's challenging to stay on top of things when they don't see your messages. Nowadays, people get so many emails that it's easy for even important messages to get lost in the shuffle. However, it's much less common to miss a text message. Using text messaging to send important information about new listings or requests for the client to complete paperwork will make you a more effective real estate agent. Not only will this help you close more deals, but when clients see how proactive you are, they'll be happy to send you referrals. Send Scheduled Reminders It's no fun when a prospect forgets to show up for a scheduled appointment or showing. Sending scheduled reminders decreases the chances that this will happen and makes it easier for them to text you back if something has come up, and they're not going to make it. This will save you time and frustration and streamline your closing process. Ask for Reviews Studies show that 91% of people read reviews, and 84% trust the reviews they read online as much as a personal recommendation. One of the best ways to make sure you're a top-rated agent is to ask for reviews shortly after the closing. Increase the chances that your clients will follow through by texting them a link to submit a review. You can send the same message to multiple clients at once, simplifying the process for you and them. It's a win-win! Ready to Get Started with Text Message Marketing in DeltaNET 6? We Can Show You How! If you're ready to get started with text message marketing, contact us. We'll help you set up your system and create a perfect marketing plan for your individual needs. You'll be surprised by how quickly this simple move will improve your closing rates and contribute to your bottom-line. To view the original article, visit the Delta Media Group blog.
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3 for 3 Listings: What Makes This REALTOR Hit Home Runs
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First-Time Homebuyers Are Dangerous: Fact or Fiction?
First-time home buyers have historically been a large niche for real estate agents. As each generation enters the workforce, their desire to own a home logically follows right after. This trend has been hotly debated as the rise of the millennial homebuyer has spurred some interesting opinions. Conversations in recent years have resulted in many agents believing the millennial generation is the first group to break the status quo of homeownership. Are you a real estate agent that feels as though first-time homebuyers are not worthwhile? In this post, we get into whether or not first-time homebuyers are an asset to your real estate career.
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How to Create a Virtual Tour
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Website SEO Guide [FREE Download]
Want to increase your website rankings on Google? Download this FREE GUIDE for tips, tricks and strategies sourced from website experts across the industry. Did you know that 93% of home buyers run online searches for listings, agents and information during their home buying journey? This is why it's so imperative for real estate agents to have a strong web presence, so that when someone Googles "Real Estate Agents Near Me," there are options in the top search results other than the big portals. We know, we know...this is easier said than done. SEO is NOT like it was 10 years ago. National companies own 80% of the front page in searches, which leaves real estate agents fighting for a first page position with only 2-3 available spots. So...what's the secret to building a website presence that's going to help drive good search engine placement? The experts at Elevate have created a fantastic FREE Website SEO Guide to help you take your web presence to the next level. Enjoy 13 pages of tips, tricks and strategies such as: the types of content you should blog about, optimizing your website, using meaningful and relevant URLs, embracing Google reviews, and much more. > DOWNLOAD GUIDE NOW The Website SEO Guide also features some special offers for real estate professionals, including a FREE website audit of your existing website so you can see what's working well and what can be improved, a FREE gap analysis for brokers looking to better understand the website offerings for their agents, and FREE daily marketing tips direct to your inbox.
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Not All Reviews Sites Are Created Equal
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Tips for Launching a Virtual Open House
With social distancing guidelines and regulations set in place by local governments, one thing that has taken a hit in the real estate industry is showings. Showings allow potential buyers to view a home that they are interested in. While agents are unable to show homes in person, they do have another opportunity to show listings virtually. To better understand how to conduct a virtual open house and what tools you need, we recently had Sue Pinky Benson and Barbara Betts on our Secrets of Top Selling Agents webinar program. Benson and Betts, both notable Realtors in the industry, came together on a live panel to share ideas on how to conduct the best virtual tour.
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Are your kids attending school from home? Safest ways to share your work computer
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How to Achieve Work-Life Balance Working from Home
Finding work-life balance as a real estate agent has never been easy, but now, with many agents working from home, it's even harder to draw a line between work and relaxation. Whether you find yourself working all the time or struggling to get started, here are some tactics you can try to help you create a better balance.
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Creating a Listing Presentation: 5 Tips to Help You Prepare
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A Step-by-Step Guide to Branding Your Business
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7 Ways Real Estate Agents Can Use Facebook Groups
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Successful Realtor Uses RPR to 'Wow' Her Clients and Answer the 'Why'
As the business of real estate ramps up and takes off across the country, many REALTORS are looking to stand out and get an edge. And RPR is just the ticket. With it, you can deliver data and market information to potential clients on a dime. One RPR user recently reached out to us to explain how she's leveraging this NAR member benefit to her advantage as she successfully tackles the uptick of the delayed spring market. RPR: From "Wows" to "Why"
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17 of the Best Public Sources of Real Estate Data
Real estate is one of the most data-consuming businesses in our world today. From demographics data to statistics and market reports, there is a myriad of information to be analyzed and processed. There are several public sources of real estate data in the US, most of which are free. These sources of data are essential to the success of real estate marketing and development strategies. Let's dive in.
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Is Now a Good Time to List? 5 Reasons to Give Concerned Sellers
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Video Testimonials for Your Real Estate Business
Maintaining a good reputation can be one of the most lucrative tasks you accomplish for your real estate business. Once you have a good stash of online reviews and build up a large fanbase on social media, the next step you should take is creating video testimonials. How Can Video Testimonials Help?
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Open House Attendance Down? 6 Ways to Attract Interested Homebuyers
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How to Get Your Real Estate Business Working for You and Not the Other Way
Getting a real estate CRM is easy. In fact, it is so easy, that it is just a few clicks away. The steps following that are simple, too, especially with a good real estate CRM. With the help of an easy set-up wizard, concierge call, and webinars, you are well on your way to getting your real estate business working for you. But what if you just don't do anything after you've followed all these steps? What if it's been months and you still haven't taken advantage of all of the benefits a robust CRM has to offer? Well, it's never too late to start getting your real estate business working for you and not the other way around. Here's how:
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Friday Freebie: Lead Generation and Marketing Budget Calculator Tool
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How to Use Real Estate CRM to Maximize Your Outcome
When you first started selling real estate, it's likely you didn't have systems set up or defined processes in place. In fact, you were probably -- and maybe still are -- using a spreadsheet to keep all your contacts organized and their information documented. But as your business starts to grow, you'll need to grow out of your spreadsheets too. It's time for a customer relationship management system. A customer relationship management system (CRM) can help empower and organize your work while defining and streamlining your processes, giving you more time to dedicate to your business. You might have preconceived negative connotations with a real estate CRM, thinking they can be too time-consuming or that the Excel sheet process you have works just as well. But through this blog, you'll learn how and why areal estate CRM can actually improve your efficiency, enable you to land clients better and faster, and allow you to spend more time working on your business instead of in it.
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Tips to Reduce Your Chances of Getting Sued as an Agent
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5 Steps to Build Out Your Real Estate Mobile and Text Message Marketing Strategy
Marketing is getting tougher and tougher--there's no doubting that. One strategy you can consider is SMS marketing, the process of sending short text messages to your ideal customers in an attempt to engage them with your campaign and get them to convert. Even though average open rates for SMS messages beat email by a whopping 28%, your real estate company sells homes for a large price—unlike small-ticket items that can be purchased on a lunch break. So, how can you make text message marketing your biggest driver of website traffic, leads and sales? Here are the five steps you'll need to build out your mobile real estate marketing strategy, as well as two brands who are already killing it with their text messages.
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How to Use Video to Increase Conversions: 4 Templates for Real Estate Agents
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Are Electronic Signatures Safe?
Yes, electronic signatures are safe, and in this post, we'll cover why an e-signature is more secure than a wet signature, how e-signatures work and the features that help keep them safe. Why an e-signature is more secure than a wet signature A common question people have is, "Can my digital signature be forged, misused or copied?" The reality is, wet signatures can easily be forged and tampered with, while electronic signatures have many layers of security and authentication built into them, along with court-admissible proof of transaction.
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Social Media Marketing 101 Guide [FREE Download]
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Free Time? Grow Your Real Estate Business with These Best Practices
It's easy to get caught up in the workday and just have no time to yourself. You often find yourself thinking about what you would do if you had an hour or even 30 minutes to yourself. Here are a few best practices you can follow to help your business, even during your FREE time.
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Want More Listings? Call Your Database and Ask These 4 Questions
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75% of Real Estate Agents Optimistic About the Market Despite Pandemic
Despite the uncertainty surrounding the coronavirus pandemic, 75% of real estate agents feel confident about the future of the market, according to a Homes.com survey of nearly 700 agents and brokers. The survey highlights the ongoing strength of the real estate sector, even as other industries continue to suffer losses from coronavirus-related shutdowns. Though real estate professionals were initially uncertain of how the market would respond to pandemic restrictions, the survey found that over 41% of agents have since experienced the same or greater listing activity compared to a typical year. In fact, 66% said they had no listing cancellations since the outbreak began, and of those who have, 88% have had less than five. The 2020 real estate market has been a strong seller's market for most locales, but the Homes.com study still found signs of seller apprehension; 81% of agents indicated they have gained less than five new listings since the pandemic began. "This survey shows how well agents and brokers were able to pivot during the pandemic," said Homes.com president, David Mele. "Their expertise in the real estate process is invaluable which makes them indispensable to buyers and sellers now more than ever." Among the additional findings: 59% of agents have utilized at least one method of online home viewing when working with clients. With 44% of the votes, video tours have been the most popular method, followed closely by virtual tours at 43% and virtual open houses at 19%. 31% of agents indicated that virtual home viewings helped to close a sale, while 23% said that they were able to close on a home sale without a traditional, in-person viewing. The confluence of a pandemic and strong seller's market seems to have, at least for the time being, tampered consumers' needs for in-person viewings and highlighted the growing importance of virtual content for buyers. 77% of agents indicated positive news regarding their clients' homebuying budgets, with 63% saying budgets remained the same and 14% saying their clients' budgets actually increased. Twenty-three percent said budgets have decreased. In line with buyer budgets, 59% of agents said that low mortgage rates have helped them gain business. "Overall, 60% of agents said that, despite the pandemic, business is the same or stronger than before its onset," Mele said. "While the remainder of this year remains uncertain, these findings show how adaptable the industry is, and that agents will do whatever it takes to help consumers in their buying and selling endeavors."
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How to Master Local SEO for Real Estate Success
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Why Real Estate Agent Websites Need a Privacy Policy
If you work in real estate, you have probably experienced the satisfaction of helping clients navigate the various challenges of finding a new home or putting one up for sale. To be successful, it is critical to not only build relationships of trust and understanding with clients, but also assure your clients that you have the expertise to fulfill their needs. It is likely the case that you did not expect privacy compliance to be a major concern for your business. Nevertheless, this is a reality for not just those working in the real estate industry, but for businesses of all kinds.
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5 Ways to Lose a Lead Real Quick
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Think Inside the Box: Visualizing Inside a Home with Floorplanner
The world is always trying to get everyone to think outside the box. Yes, getting the wheels spinning with new advancements in real estate technology makes interacting with consumers faster and easier. There are accurate ways to provide square footage calculations, offer detailed room dimensions, and create 3D videos and floor plans. Working with sellers and buyers has never been more cyber friendly. But real estate marketing is more than signing listings and for sale signs, it's about creating connections. Using virtual staging turns the seller's house into the buyer's home. Give your buyer a way to imagine their new home as more than just a shelter from the storm. The year is 2020 and it's time you started focusing your sights inside the box. A House Is Just a House Every house is like an intricate box carefully constructed from a floor plan. The structure is built on a foundation framed to reflect accurate square footage calculations with varying room dimensions. But how and when does that house become a 'Home'? As a Realtor, you must help the consumer feel emotionally attached to every room so they can visualize what life would be like in the house. Buyers' interest in virtual tours has increased by 50% in recent weeks. Bring the buyer's imagination to life by implementing a fun way of integrating a detailed iGUIDE floor plan with the ability to add furniture, lighting, and finishings by using Floorplanner. The house becomes a 'Home' when the consumer can picture living there with their family and visualize their personal belongings, knowing everything fits perfectly even before the moving day. A Chair Is Just a Chair Help with your real estate marketing plan by introducing a cost effective way to virtually stage a home for your seller. The user-friendly Floorplanner application impresses your seller and helps to prequalify buyers. Sure, the seller has some great furnishings but their favourite easy chair may not be exactly what an interested buyer has in mind for décor. A listing can be presented using virtual staging techniques that allow the buyer to place optional images of chattels similar to the ones they currently own. Replace the seller's comfy chair with a chaise lounge or sofa to see how the buyer's personal choices work with the layout and the actual room dimensions. Allowing them to visualize their coveted pieces in each room creates emotional connections with the home. The picture they create is worth more than a thousand words and a half dozen visits. Time After Time So why would your seller want you to use Floorplanner to help showcase their property? Time. Once the real estate photographer has completed shooting the 360° tours and 3D videos, you want prospective buyers to spend as much time interacting with a home as possible. Allow the buyer to take advantage of visualizing the property the way they want to see it. By using the virtual options to recreate each room setting, the buyer connects by seeing the space as their own. Full floor plans with virtual setups can be shared with friends and family. Save time for your seller by limiting multiple visits from a buyer considering some renovations. Answer questions like, "What is the square footage calculation of the living room?" or "What are the room dimensions of the kitchen?" simply by having a floor plan and 3D tour. Ideas can be shared with their contractor or interior designer to find the perfect fit. Time saved by the seller is time well spent by the buyer interacting with the property. Plan A or Plan B Use the accurate square footage calculations to showcase the multiple possibilities of a property. Sometimes best-laid plans can go to waste, but not with Floorplanner. If the child's bedroom in plan A does not appear suitable for the work from home office, try virtually rearranging the furniture to make the room ideal for morning Zoom meetings. Integrated features can show how natural lighting affects each room depending on the time of day. Help the buyer visualize what their life would look like by providing real estate technology tools at the tip of their finger or a click of a mouse. Plan B never looked so good. Adults Playing (with Their) House Einstein once said, "Imagination is more important than knowledge." With extrapolated measurements from iGUIDE floor plans integrated with Floorplanner, your buyer gets both. Knowledge in the form of accurate square footage and individual room dimensions along with the freedom to use their imagination to play with their new house. With the right amount of chemistry and a little help from some great real estate technology, you can present the dream. Showcase your listings from a unique perspective that allows the buyer to play before they pay. Your real estate marketing plan is an ever-evolving way to connect with consumers. By simulating real-life settings, you offer both sellers and buyers the opportunity to visualize the future. Truly what matters most is on the inside when it comes to making a connection. To view the original article, visit the iGuide blog.
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Foreign Real Estate Investing: How Much Do You Know?
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The Ultimate Guide to Facebook Lead Ads for Realtors
Ever wonder how your colleagues and competitors are scooping up warm leads in the digital world? One answer is Facebook lead ads. This article will break down the ad type, with step by step instructions.
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What I Wish I Knew Then: Top Agents Share Their Advice on Making It in Real Estate
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How to Draw a Floor Plan without a Laser Measure
Did you know that one in five buyers would ignore a property listing completely if it didn't include a floor plan? That means you could be missing out on 20% of your inquiries with potential buyers scrolling right past your listing. But don't panic! We're going to show you the easiest and fastest way to create a floor plan without using a measuring tape or laser measure.
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6 Real Estate Video Production Resources for Agents
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5 Shocking Yet True Real Estate Statistics
An article published by The Close highlights 57 real estate statistics that help real estate agents and those in the industry understand their market better. Understanding and leveraging these statistics to your benefit is the goal of this blog post. We have highlighted five of the statistics in the article that we feel is the most crucial to your real estate career. To learn more, please continue reading:
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The Importance of Down Payment Assistance Programs in a Pandemic
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Are Your Listing Photos Costing You Leads?
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Get Your Calendar Under Control: Time Management Strategies to Reclaim Your Day
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Why the Census Counts: RPR and REALTORS Rely on Accurate Data
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NAR 2020 Member Profile: Realtors Used More Technology, Cited Inventory Constraints
Even before the real estate industry was confronted with the coronavirus pandemic, Realtors had already begun to make sizable increases in their use of technology and online tools in an effort to accommodate clients and advance their businesses. That is according to the National Association of Realtors' 2020 Member Profile, an annual report that outlines members' behaviors and characteristics over the preceding year. Research gathered for this particular report was obtained prior to the coronavirus outbreak and before subsequent nationwide stay-at-home orders were instituted. NAR's report revealed that more than nine in 10 members use a smartphone and a computer on a daily basis, while just about all members regularly email clients and the majority of members use social media apps to communicate with clients. Text messaging is the preferred means of communication for Realtors (94%), closely followed by email (91%) and telephone calls (89%). "As members have become more reliant on their smartphones and the internet to stay in touch with their clients, they've also found that some of these social media sites are another avenue to reach potential homebuyers and sellers," said Jessica Lautz, NAR's vice president of demographics and behavioral insights. Seventy percent of members said they have a website for business use, reporting they have typically had their site for five years. Agents were typically the most active on Facebook, LinkedIn and Instagram. Income of Realtors In 2019, 37% of Realtors were paid under a fixed commission split. Median gross income for Realtors was $49,700 in 2019, up from $41,800 in 2018. Income was generally proportionate with experience, as members who had worked 16 years or more in the industry earned a median gross income of $86,500 – up from $71,000 in 2018. The NAR report found that the total median business expenses for Realtors was $6,290 in 2019, up from $4,600 in 2018. Business Characteristics of Realtors The overwhelming majority of members are sales agents, who for the most part specialize in residential brokerage. On average, members have nine years of experience in the real estate industry. Seventeen percent of Realtors have less than one year of experience, continuing a downward trend (22% in 2018) and suggesting members are remaining with real estate as a career choice for a longer duration. The number of members with more than 25 years of experience was 17%, up marginally from 15% the previous year. Broker-owners, managers and appraisers had the most experience, while sales agents were generally the newest to the industry with a median of six years of experience. Sixty-five percent of those surveyed stated they have sales agent licenses, down from 68% in 2019. Twenty-two percent hold broker licenses, and 15% have their broker associate license. Seventy-three percent of members indicated they specialize in residential brokerage. Brokers generally work in business specialties including commercial brokerage and property management. Broker associates tend to primarily specialize in residential brokerage, while sales agents are more likely than other licensees to specialize in relocation. Eighty percent said they were certain they will remain active in the industry for two more years, consistent with responses from previous years. Business Activity of Realtors Insufficient inventory has hindered the real estate market in recent years, leading residential specialists to reference "difficulty in finding the right property" as the top reason why potential clients may not complete a given transaction. Still, the typical member recorded a higher sales volume in 2019, with a median of one additional transaction than in 2018. "Low inventory continues to be a problem," said Lautz. "Pre-pandemic, housing supply was the number one hurdle holding back potential buyers, but we continue to be faced with a great deal of pent-up demand but not enough homes." For the seventh consecutive year, difficulty finding the right home exceeded housing affordability as the greatest factor limiting potential clients from buying. Housing affordability continues to be the second-most important factor limiting potential clients. The typical member generated 15% of their business from past clients and customers, a marginal increase from 13% the previous year. More experienced members noted a greater share of repeat business from clients – a median of 39% for those with 16 years or more experience, compared to no repeat business activity for those with two years of experience or less. In general, Realtors earned 20% of their business from referrals, an increase from 17% last year. Referrals were the most common among agents with more experience – a median of 29% for those with 16 years or more experience, compared to no referrals for those with two years of experience or less. Office and Firm Affiliation of Realtors Realtors' office and firm affiliations changed little from the previous year. Fifty-two percent of members indicated they are affiliated with an independent company, while 87% said they are independent contractors at their respective firms. Forty-two percent of members worked at a one-office firm and 24% worked at a firm with two to four offices. The typical agent had been with their current firm for four years. Mergers and consolidations affected about one in 10 Realtors in 2019. Most members reported that they were independent contractors, with firm-provided benefits proving uncommon. Of agents receiving benefits from their firm, errors and omissions (liability insurance) was most commonly cited. Demographic Characteristics of Realtors The typical profile of a Realtor has not changed since NAR's last market survey, as members continue to come from a wide variety of demographic groups and career backgrounds. In most cases, Realtors previously held a career in management, business or finance (17%) or were employed in the sales or retail sector (17%). Members often are made up of the various age, ethnic, language, education and income characteristics that define their local communities. "Realtors are one of the most diverse collection of professionals in any industry in this country, and this survey shows that real estate continues to be a field that is welcoming of Americans from all backgrounds," said NAR President Vince Malta, broker at Malta & Co., Inc., in San Francisco, Calif. "While the industry and our members were hit tremendously hard by the coronavirus outbreak, hardworking Realtors are leading America's economic recovery as our nation slowly reopens and works to adjust to this new normal." The typical Realtor was a 55-year-old, White woman who attended college and was a homeowner. Sixty-four percent of all Realtors were women, a decline from 67% in 2018. Only 5% of members said real estate was their first career. Seventy-three percent said that real estate was their only occupation. Realtors' marital status was largely unchanged from the previous year, as 69% were married, while 16% were divorced and 10% were single or never married. The average member household had two adults and no children. Eighty percent of Realtors were White. Hispanics/Latinos accounted for 10%, followed by Blacks making up 6% and Asian/Pacific Islanders accounting for 5%. Among those who had two years of experience or less in real estate, 33% were minorities. Eighty-two percent of members said they were fluent only in English. This share has remained largely flat since 2003 when the question was introduced. Agents under 50 years old were most likely to be fluent in another language. Spanish was the most common second language for members. Among all Realtors, 13% said they were born outside of the United States. Survey Methodology In March 2020, NAR emailed a 93-question survey to a random sample of 169,038 Realtors. Using this method, a total of 12,464 responses were received. The survey had an adjusted response rate of 7.4%. The confidence interval at a 95% level of confidence is +/- 0.87% based on a population of 1.4 million members. Information about compensation, earnings, sales volume and number of transactions is characteristic of calendar year 2019, while all other data are representative of member characteristics in early 2020.
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What Is Reputation Management and Why Does It Matter?
Your reputation is one of your most valuable assets as a real estate professional. Every satisfied client presents an opportunity to advertise yourself to potential future clients. Still, even the most satisfied clients may need a little nudge to offer a testimonial or online review. Once a client shares their feedback, it's up to you to make sure that new prospects can easily find that information. That's why sales associates and real estate firms need to take an active role in reputation management, both in acquiring feedback and sharing it for the world to see.
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Real Estate Technology to the Rescue: iGUIDE Virtual Showing is a Free Tool to Assist with Physical Distancing
Throughout the COVID-19 pandemic, real estate has been considered essential in most areas. This has meant that real estate agents have had to adapt some of their regular practices to accommodate social distancing and less in-person contact. Technology has been a life-saver during these past few months where we have been encouraged to #stayhome – from work, from school and away from family and friends. Social media platform use has skyrocketed, video chatting software platforms have seen exponential growth, we are consuming more media and, at the very least, we are using text messaging and video chatting to keep in touch personally and professionally. On June 17, Planitar, maker of the iGUIDE, announced the release of a free feature called iGUIDE Virtual Showing to help those buying and selling homes stay safe in light of the COVID-19 pandemic. The company is releasing a key partnership with floorplanner later next week, and virtual staging abilities were announced earlier this spring.   The company's iGUIDE technology already creates 3D tours of homes that buyers can tour virtually, without the risk of spreading germs. This new feature allows agents to guide homebuyers through the tour together as if they were conducting an in-person tour. This screen-sharing technology showcases the virtual tour smoothly, so there's no interruptions or confusion over which feature participants are discussing. Homebuyers will no longer have to choose between having the expert guidance of their agent and following safety protocols. Michael Vervena, VP of Sales and Marketing at iGUIDE, says this technology will help homebuyers move confidently in the homebuying process, and will also benefit real estate agents. "For a Realtor, showing a property means communicating the best and most relevant information about that property to prospective buyers or to other agents. iGUIDE Virtual Showing empowers Realtors to do that online. It connects people with the information they are looking for while maintaining the role and value of the Realtor to give guidance and advice," he said. Real estate agents can host the tour and invite their clients through text, email, or social media. In Ontario, iGUIDE can be imported directly into BrokerBay's online bookings through the MLS with participating brokerages. They can then guide the tour and talk to their client through a compatible voice client such as Zoom, Facebook, GoToMeeting or Google Meet. While the technology has obvious application during a pandemic, it has other uses as well. Home buyers have modified their wishlist for their next property purchase. With this guided virtual tour, those who can't easily visit the homes they intend to purchase in person can experience the home as if they are in it with their real estate agent before they make their final decision—COVID or no COVID. Provinces and states across North America are slowly re-opening (or closing again), so the only thing that is clear is that the future is uncertain. Regardless of what continues to unfold in the coming months, real estate has changed. Virtual showings are here to stay, along with many other key technologies that have helped us get through recent challenging circumstances and will help us get through whatever lies ahead. For more information, please visit goiguide.com/virtual-showing. To view the original article, visit the iGuide blog.
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Zoom for Real Estate: 4 Hacks You Need to Know
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Close More Deals with These Email Marketing Tips
If you're completely new to email marketing, you will probably want to start by sending a monthly email newsletter to your contact list. It's a great way to build your brand, engage with your contacts and establish credibility. Once you have that up and running, the next email marketing strategy to consider is called "drip email." A drip email campaign is a series of marketing emails triggered automatically to leads and clients.
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Use Public Records to Find Commercial Prospects
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Busy Season Is Busier Than Ever
In May, we reported that consumer home-buying actions--which we defined as properties viewed, shared, and favorited--were on the rise, indicating that buyers were reentering the market following a COVID-19-induced lull in real estate activity in the early spring. What we didn't know at the time, though, is whether the data pointed to a delayed busy season—in which home-buying actions would be more spread out, extending into the latter half of the (usually slower) fall—or a condensed one, where a greater number of actions would take place during the typical summer busy period. Well, now, it seems we have our answer.
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Your Guide to Hosting Virtual Open Houses
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How to Electronically Sign a Word Document
Your or your clients can add an electronic signature to a contract or offer letter from a Word document in less than five minutes. It's easy to create an electronic signature on a Microsoft Word document without ever leaving the application. Electronic signatures create a binding and enforceable legal contract that is widely accepted throughout the industrialized world, and more secure than traditional paper-based signatures because they're less susceptible to forgery. Read on to discover how to do an electronic signature in Word in just a few steps with this easy guide.
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