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The Language of Sales: What to Say (and Not Say)
We are all being sold to... constantly. Unwanted ads, calls, and marketing e-blasts bombard us everyday. Here's how to be part of the solution and stand out from the noise. Many times it feels as if "permission" marketing has been thrown to the wind, but occasionally, we experience the better side of sales. The side where someone is presenting us with a valuable service in a helpful way. Successful agents know how to do this in their businesses. They deliver effective messages that persuade prospects and elevate their offering.
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Spring Is the Season to Prime the Summer Real Estate Buyer Pump
When is the best time of year to sell a home, as that's usually when real estate buyers must be better shoppers and negotiators? ATTOM Data Solutions collected home sales data from 2011 through 2017 and found that May and June were consistently the months when seller premiums were highest. The seller premium is the price at which a home sells above estimated market value. May averaged 5.9 percent, and June averaged 5.8 percent for seller premiums. They were the only two months with seller premiums over 4.2 percent. That 4.2 percent was the third best, and it was for August. All other months were under 4 percent.
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How to Turn Online Leads into Commissions in 3 Easy Steps
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The Risk of Using Tax Data in Your Listings
Real estate marketing is becoming more and more competitive. To attract potential buyers and give them enough information to make an offer quickly, you may be providing room measurements and floor plans. Indeed, according to the National Association of Realtors, these details are the most important metrics home buyers use when looking for a new house. As a Realtor, you may be opening yourself up to liability if you provide measurements that were not taken professionally. While many real estate agents use municipal tax record data or MPAC numbers, these numbers are mere estimates that may mislead your buyers and open you up to legal risk. The Problem of Tax Data The square footage measurements taken to determine a property's tax are measured from the exterior. At no point does someone walk into the house to look at its specific nuances. For tax purposes, all the government needs is an estimate. However, buyers expect the square footage of a listing to reflect the actual amount of interior living space. Measurements taken from the exterior of a home include the walls and other potentially unusable space. The width of the exterior walls along the whole house may actually add up to a significant amount of the total square footage, inflating the measurement. A disgruntled homeowner might sue when they take their own measurements of the interior space and find it lacking. It is a risk to provide measurements for a property that you did not get professionally measured. The exterior walls are not the only problem. There are a number of ways that the tax data may be a serious over- or under-estimate. When a home is being measured for tax purposes, no one will look into the specific layout of the house to alter the measurement accordingly. This creates problems in a few different home types. For example, if the living room of your home has high ceilings and a gap in the second floor above the living room, all of that empty space will be counted as additional square footage in the tax data. They assume the second floor is just as large as the first, but sometimes it isn't. On the other hand, tax data measurements may also be too small. After a homebuyer builds an addition on their home, it may be some time before the tax data are changed to reflect that. The same problem may happen after a mudroom is insulated, a patio is enclosed, or a loft is extended. The current homeowner may not be the person who made these changes, so you can't assume you'll be alerted to them. If the square footage measurement is smaller than the actual living space of the home, you're missing out on a powerful selling tool and, potentially, more substantial offers. How to Get Better Measurements Instead of relying on tax data, it is wise to get professional measurements and floor plans drawn up. A 360° virtual tour, like those created by the iGUIDE®, includes accurate, up-to-date measurements of the living space of the property. You, as the Realtor, can feel confident the measurements the iGUIDE provides are accurate. You reduce your liability, while also giving potential buyers the exact information they want. It's a smart decision to make your business more profitable and secure. Brought to you by Sara Penny, Communications and Marketing Manager at Planitar Inc., the makers of iGUIDE®. Follow the link for more information on how iGUIDE helps you save time, provides more features, and connect more with your clients.
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RPR for Residential Investment Analyses
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Must-Have Tools for Online Lead Conversion
Wednesday, April 24, 2019 at 10:00 AM PDT Discover a variety of tools and tactics leveraged by top agents to increase lead conversion. We follow the life-cycle of a lead from inquiry submission to securing the appointment. Learn when, how and why to apply these tools to increase your success. We will share with you best practices that will increase your conversion in the following stages of the lead life cycle: Obtaining a response Engaging with online leads Driving active discovery conversations Securing the appointment Register now!
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Back It Up! But What's the Best Way to Protect Your Data?
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17 Common Real Estate Website Mistakes (and How to Fix Them)
While WordPress is by far the best website platform available, mistakes are commonly made when setting it up. This guide will walk you through the most common mistakes made when setting up a real estate website using WordPress and how to fix them.
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11 Reasons Why Agents Can't Ignore Virtual Walkthrough Marketing Strategy
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4 Tips to Create an Effective Facebook Ad Strategy
Creating the best ad strategy for your business is a delicate balancing act between maximizing success and staying within the advertising budget you can afford. That's what agents Garry Creath and Chris Scott did to maximize their usage of Facebook Ads to benefit their business. Garry, a cofounder of Paperless Agent and Chris, a marketing expert for Paperless Agent, hosted our last 'Secrets' webinar and shared how they were able to create a successful business utilizing an effective ad strategy with Facebook Ads. Working with Facebook can be difficult at times. There are so many pieces to work with Facebook, but Garry and Chris mentioned four different requirements for Facebook campaigns that can simplify the process. Check them out below.
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Why You Should Host a First-time Buyers' Seminar
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Contact Management Is a Contact Sport
Being a speaker, trainer and presenter supporting the real estate community for the past 19 years, I must say my attendees have taught me so much! During breaks and after my sessions, agents are quick to share their experiences with me. Many years ago, I was preparing to give my customer relationship management presentation when a 50-year real estate veteran approached me and asked if I was the presenter.
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How You Can Add Flavor to 'LPMAMA' So Leads Stick with You
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Why Size Matters When Marketing a House
Gone are the days of copycat listings, uneducated buyers, the days of misrepresentation, and buyers' remorse when it comes to buying a home. Facilitating the sale of a home requires clear and accurate measurements if you want to keep pace in the competitive field as a Realtor. With new legislation, rules, and regulations like the Residential Measurement Standard (RMS) in Alberta, Canada, Realtors need to stay on top of it all to continue to be a valuable resource when it comes to helping sell a home.
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 2)
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8 Great Gmail Tips and Tricks
Gmail by Google is the world's most popular email program: 1.4 billion users. It's robust, simple to set up, easy to use, wickedly fast to search, and for most people, free. No wonder it's wildly popular among real estate agents. Gmail has many unknown and little-used features that can be hugely helpful. But like the secret menu at the West Coast chain In-N-Out Burger, most people don't know what's available. Here's your guide to some great Gmail tips and tricks to help boost your business:
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4 Tips for Growing Your Real Estate Business with Instagram
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6 Must-Haves for Your Multichannel Real Estate Marketing Plan
Agents, we have a quick real estate marketing quiz for you. Here goes: Should your digital marketing plan start and end with a Facebook profile? Is it smart to put all your metaphorical eggs in your website's "basket"? Is it fine to keep things "old school" and just resist a digital marketing plan altogether? Answers: no, no, and no way! These days, you know your prospects are using all kinds of channels to get their information, so having a multi-channel marketing strategy is an absolute must. Here are some tips for staying top-of-mind across channels:
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How to Show a Vacant Property Safely, Part 1
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Spring Cleaning Tips for Your Technology
One of the rituals of the spring – in addition to home buying season – is spring cleaning. It's a time when many of us clean, declutter and purge throughout our homes. But what about our technology: our laptops and smartphones? Spring is an excellent time for some spring cleaning for your tech too. Here are some ways you can clean, declutter and purge your way to a better tech experience the rest of the year with a tech spring cleaning. How to make your smartphone sparkle Do you know the best way to physically clean – and sanitize – your smartphone? To clean an iPhone, Apple recommends using a soft, slightly damp (distilled water), lint-free cloth. For a Pixel, Google tells owners they can use regular household soap or cleaning wipes. Most recent Samsung smartphones are water resistant, so Samsung recommends running these models under fresh water, shaking out excess water from the ports, and then wiping it dry with a microfiber cloth. If you need to do a deep-clean of a grimy smartphone, the easiest, fastest and safest way is to use disposable screen wipes, available from online retailers such as Amazon. The good news is that research tells us all of these methods do a pretty good job of eliminating most of the germs on the phone too. Cleaning your computer The host of the podcast "Ask a Clean Person," Jolie Kerr, told The New York Times you only need four items to clean a laptop: Rubbing alcohol, microfiber cloths, cotton swabs, and canned compressed air. The reason isopropyl alcohol is ideal is that it won't damage the computer's internal components. Kerr also says there's nothing wrong with purchasing specialized electronic or computer cleaning products, but they are most likely overpriced, and these homespun solutions will do the trick. The key to cleaning your laptop is to take your time. The first step is to turn it completely off (not sleep mode). Next, using the can of compressed air, go to work on the keyboard, then spray out all the ports. Experts say when using canned air, always use short bursts, as longer ones can cause condensation. The next step is to dampen a microfiber cloth with rubbing alcohol. Don't ever pour or spray fluid of any kind directly on your laptop. Now clean with the cloth between all the nooks and crevices. To clean your laptop screen, do not use any chemicals. You should only use a soft cotton cloth with a little distilled water. In fact, on a Mac with a Retina display, if you use a product like Windex, it will destroy the screen coating. Declutter and organize your screens If you save your files to your desktop as a shortcut timesaver and don't always remember to move those files to the proper destination, you could suffer from screen clutter on your laptop. Get your laptop organized during your spring tech cleaning by moving files into folders. For your smartphone, get your apps organized as well. On an iPhone, you can create different folders and group similar apps together to declutter your screen. At the very least, you should make sure you eliminate "widow" pages: screens on your phone that have one app – or a few – on an entire screen – requiring you to scroll more. That's a time waster. Consolidation of related apps on your smartphone screens can save you time. For example, keep all your travel apps on one screen with the ones you use most frequently positioned where you like to access best. For users who have access to Tech Helpline, they can reach out for help on setting up folders on their smartphones. For iPhone users who are do-it-yourselfers, Apple provides instructions here. For Android users who want to learn more about setting up folders on their own, this wikiHow article gives step-by-step instructions here. Time to purge How many apps are on your smartphone? Now, how many of those apps have you used in the last six months? If you don't know, the latest operating systems will tell you. If you have an iPhone, here's how to see when you last opened each app. First, select your Settings (gray gear icon) on your iPhone, then choose General (another gray gear icon). Go down and select iPhone Storage. You may have to wait until the data loads, but soon a list will appear of all your apps. They are ranked by the amount of data they consume and show that amount on the far right. Below the app is the information you want for purging: the last date you used the app. You may be surprised at the number of apps you have that you have not opened for more than a year. Don't be surprised if you have apps that have never been opened. We've all been there, done that, but the good news is you get a two-for-one: you purge the apps from your screen (declutter), and you will free up space to store more of what you want and use. To delete the app, you can do it on the next screen: select the unused app, and at the bottom, you will see a "Delete App" option. If you own an Android smartphone, it's also easy to clean up your unused apps by accessing the Google Play Store on your Android device. In the My Apps section, the place where you go to reinstall or update apps, you will see a list of all your current apps. The apps will show the amount of data they consume and when they were last used. The best part is you can sort these apps by "Last Used," which will group the least used apps at the bottom. From there, you can select the apps you want to purge. Your laptop probably also can use some spring purging. How many screenshots did you save for a quick email and then never deleted? Or created a duplicate image? Have you cleaned out your deleted files or trash lately? Have you gone through your programs to make sure you don't have any unwanted software – or bloatware – that you can remove? Going through your folders during the spring is a great ritual to start. Think about what you really need to save, what you can back up to the cloud or a portable hard drive, and what you can delete forever. Your tech devices, if they could thank you, would, because they may get even better without all that clutter. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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If You Are Not Generating Massive Sales from Your Email List, Try This
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The Ultimate Guide to Real Estate Keywords
There's no doubt that online search is one of the most important tools for helping prospects find your real estate business. According to the National Association of REALTORS, 50 percent of real estate customers find the home they eventually buy through online search, and plenty more use search to identify the real estate agent who helps them find the right home. So it's important to make your website as search engine-friendly as possible—which starts with using the right real estate keywords. Today, we're going to take a closer look at what real estate keywords are, how they work, and what you can do to leverage the power of keywords for your real estate website.
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Leveraging Insights to Drive Higher Lead Conversions
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 1)
For both new and experienced agents, spring is always a busy time in the real estate market. After the dull winter season, prospective buyers look forward to springtime to purchase a home. Of course, as a real estate agent, you want to take advantage of the growing market during this time, so how do you separate yourself from the competition? How do you capture more than your fair share of hot prospects, and how do you ensure that past clients call you when thinking of buying or selling a home this season? In this two-part series, we will show you how to stand out as a real estate agent in a competitive market, specifically during a busy time!
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Create and Deliver a Winning Listing Presentation
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111 Blog Ideas for Real Estate Professionals
Running a real estate blog can be a really great way to increase traffic to your site--and position yourself as an industry expert at the same time. But it isn't always easy to come up with blog topics, especially when you're always on the go! So to help you kickstart the creativity, here's a handy list of 111 ideas for when you just can't think of something your clients and potential clients will want to read.
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5 Essential Strategies for Your Real Estate IDX Website
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Safe Selling: Reading the Predator, Part 2
What are the signs that a prospect is gearing up to attack you? It's all about the adrenaline, and the physical and verbal signs that adrenaline is surging in a would-be attacker's body. So why are the signs of rising adrenaline important to look out for? Because it's the body hormone that's released when a predator is preparing to attack--and if you see the signs of an adrenaline surge, it's time to get out NOW. Watch the video above to learn: The nonverbal changes to look out for How a predator's voice changes prior to an attack, and why What to look for when a predator is trying to cover up adrenaline surge symptoms
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Listing Agents Offering 1% and $1 Commissions: Is This a New Trend?
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5 Tips for Winning More Listings with Your Property Data Tool
Looking for an edge to beat out the competition for listings? Look no further than your property data tool. From generating CMAs to helping you overcome seller objections, this tool can help you impress prospects and win more listings. But how? To find out, we turned to an expert. Nikki Morgan of CRS Data has spent years training agents on how to leverage public records. "The best thing agents can do is to come to the table with the information that your property data solution can arm you with," says Morgan. "Not just words, but the facts." Here are five ways agents can tap into their property data solution to impress sellers and win more business:
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How to Find a Fantastic Niche
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4 Ways to Use Market Stats to Win More Business
If there's one thing you should know about the psychology of your prospects and clients, it's this: they're nosy. And the sooner you let that fact sink in, the sooner you can use it to your advantage. It's simple human nature--we want to know what's going on around us. And for homeowners, that means knowing which homes are for sale in their neighborhood, what their asking price is, the value of their own home, and so much more. So how can agents and brokers use this to their advantage? Lean on your market analytics tool to create insight-driven reports that you can share with leads and clients. (Don't have an analytics tool? Check out our Success Guide to Market Analytics for a few great recommendations.) While there are myriad ways you can use a market analytics platform to connect with your sphere, today we'll highlight four easy metrics you can leverage to connect with prospects and win more business. 1. Days on Market Trends One of the most important things that market statistics can do is help educate your clients and set proper expectations from the beginning. To help sellers grasp how long their home may be on the market, use your analytics tool to compare how long local homes are staying on the market versus last year. 2. Median Home Price Changes Trying to get a potential seller off the fence and into the market? Use market metrics to demonstrate how now is a good time to sell. What do prices in your area look like compared to last year? If they're rising, now is a good time for sellers to cash in on ongoing price appreciation. If your analytics show local prices are slowing, becoming stagnant, or even dropping, that's good news for buyers and may be what you need to bring hesitant first-timers into the fold. 3. Inventory Changes How many months of inventory does your local market have? Most of the U.S. is experiencing on ongoing inventory shortage that's driving a seller's market. Use your market analytics platform to find out how true this is for your area. Generate a report that you can email to clients, share on social media, in your newsletter, or on your blog. Explain how things have changed year-over-year and what that means for sellers, for buyers—or even for affordability in your area. 4. Support for Pricing a Home We know that you know how to price a home correctly, and you know that—but do your clients know? Agents can rely on market statistics to demonstrate your knowledge on pricing a home correctly. And you can swim right through the emotional undertow that sellers often experience during pricing conversations. For example, you can can analyze home price versus days on market to show how homes you've listed have sold more quickly thanks to the thorough pricing analysis you offer to clients. If your seller wants to price their home at $500,000 and needs to sell within 60 days, this comparison can tell them how fast other homes in this range have sold. If the DOM is too high, then the price likely is, too. Offering this kind of numbers-driven information positions you as the local market expert, and helps you steer sellers to a better price from the get-go, avoiding price reductions in the future. Want to learn more about leveraging market analytics? Check out our Success Guide to learn more about analytics trends and how to select a market analytics tool.  
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Top Tips for Dominating Your Local Market this Spring
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10 Real Estate Apps that Will Amplify Your Productivity
Welcome to our annual "Best Apps" article; a yearly entry that has proven to be very popular among agents. Once again, we've researched and gathered up an impressive collection of digital applications that will make you a more efficient and more successful REALTOR. Gone are the days when apps were strictly for early adopters and tech wizards. Nowadays, incorporating business apps into your everyday workflow is the price of admission in the ever-changing, on-the-go real estate landscape. Using these apps can make you more productive, more responsive, and more capable to serve your clients and gain new ones. Enjoy this year's 10 Real Estate Apps That Will Amplify Your Productivity:
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Know Your Numbers to Get Analytics Working for You!
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5 Habits that Make You a Less Productive Agent
Productivity is a popular subject these days and rightfully so! We fight more distractions in our work day than any cohort of working adults before us. Are you maximizing your productivity as a real estate agent? Or, rather, is it a constant battle for you to work smart and complete your tasks each day? A productive day may help you sleep better at night, compared to an unproductive day, which can also be frustrating. Here is a list of five habits that interfere with productivity, along with some suggestions on how you can turn them around to be a more productive agent.
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Facebook Ad Changes for Real Estate: What Agents and Brokers Need to Know
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Success with Testimonials: 3 Steps to Getting Them with Ease
Remember the famous childhood rhyme, "Sticks and stones may break my bones, but names will never harm me?" Well, think again. In today's digital age, words matter, and more importantly, what people are saying about you can make an impact on your business' reputation.
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Safe Selling: Reading the Predator, Part 1
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Facebook Live for Your Business: As Easy as Point-Click-Shoot
Are you wondering how you can engage more with your followers on social media and build your business at the same time? There are many ways to do this. Probably one of the best is to use video – more specifically, Facebook Live. Using Facebook Live to build your business will not only help you engage with your friends on Facebook, but will also provide you with opportunities to showcase the different aspects of your business. Whether you are trying to provide tips for your clients or show a listing, Facebook Live might be the next best thing for your business.
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How to Quickly Establish Rapport with Clients
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Why the Top Agents Leverage Success Metrics in a Shifting Market
3 key metrics you should be tracking There's been a lot of buzz lately about the shifting market, and you've likely been hearing steps and strategies to help you be prepared for what may come in your local market. Whether it just shifts slightly to a more balanced, normalized market, or there's a noticeable lull in home sales, the name of the game is being fully prepared at any time with a solid business model, that's evergreen and "shockproof," so that your profitability doesn't suffer. One tactic that will help solidify your profitability (no matter the market), is clearly tracking and measuring success metrics.
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CoreLogic and Homesnap Join Forces on Integrations to Matrix
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5 Simple Steps to Share Your RPR Market Activity Report on Facebook
RPR's Market Activity report is an ideal option for agents who want to create enduring and results-oriented relationships through social media. The report presents a snapshot of changes in a local real estate market based on listing and MLS information, and includes active, pending, sold, expired, distressed, new for lease, and recently leased properties, as well as recent price changes and upcoming open houses for a period of up to six months. Here's a quick tutorial on how to post your RPR Market Activity Report to Facebook.
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Best Tips for Driving Traffic to Your Real Estate Website
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57 Hilariously Terrible Real Estate Photos
Where would your dream home be? Would it be a rustic farm hidden in the woods or maybe a luxury condo in Manhattan? Would the interior be more traditional, have shiplap walls, or the latest modern trend? Yes, we love great real estate photos that really capture the perfect house. This post, though, is a tribute to the other kind that we've all seen.
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6 Surefire Ways to Get Top Dollar for Your Seller
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Safe Selling: Showing Prep Tips for When You Can't Arrive Early
In a perfect world, agents would always have time to arrive at a showing before their prospect in order to prepare the home for a safe showing. But as we know, the world isn't exactly perfect. What happens when you arrive to a showing at the same time as the buyer and don't have time to take the necessary safety precautions? That's what we'll show you in this week's Safe Selling episode. Watch the video above to learn: How to set expectations with prospects before a showing that you'll need to enter the home alone first A sample script to use when setting those expectations Why it's important to prepare the home for your safety... no matter what
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How to Spring Clean Your Real Estate Website
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The Secret to Success with Prospects Pro
Wednesday, March 27, 2019 at 10:00 AM PDT Get a full head start! In addition to all of the basic CRM functionalities, the Pro subscription offers a wide array of management, communication and development tools that will enable you to go beyond your objectives. These tools have been developed in collaboration with real estate brokers intent on providing impeccable service to an ever-demanding clientele. Which Prospects CRM features will be covered: Match CMA Facebook Publishing Tool Hotsheet Prospecting tools Register now!
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Everything You Need to Know About Setting Up and Using a CRM
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Simple Social Media Marketing Strategies for Real Estate Agents
Real estate agents have been using social media to connect with real estate clients for many years now, leveraging sites like Facebook, LinkedIn, Twitter, Instagram and YouTube to reach and engage clients and prospects – all with a goal of driving new business. If social media is on your radar as a marketing strategy to explore but you're not sure where to start, here are a few simple social media strategies you may want to consider.
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Top 3 Tips for Following Up with Real Estate Leads Like a Machine
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Managing the Meltdown: Successfully Navigating Your Clients through a Stress-Free Home Buying Process
Moving into a new home is among the most stressful events an individual will go through in their lifetime, right up there with a divorce, the death of a loved one and the loss of a job. Yet surprisingly, most real estate agents are never taught how to manage a client's emotions in a way that will prevent a meltdown from occurring. By using a few simple techniques and front-loading the process to show clients what they can expect at each step of their journey, it's possible to mitigate and even avoid meltdowns, says Steve Wener, a San Diego-based real estate agent.
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Getting New Business from Old Clients
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How to Create and Effectively Use Email Lists to Grow Your Business
Do you remember when we liked getting email? We liked it so much that Hollywood once made an entire movie about it. In You've Got Mail, the charming and feisty shop owner (played by Meg Ryan) had an email flirtation with the business savvy, but slightly annoying corporate executive (played by Tom Hanks). Each time they heard the addicting ding signifying a new message, they couldn't wait to read it. Remember that feeling? It goes without saying that these days, things may have changed a little bit.
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Beyond CCPA and GDPR: New Digital Privacy Developments that Realtors Need to Know
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Safe Selling: Stay Out of Outbuildings!
It's one of the simplest, yet most crucial of safety rules to follow when showing a home: Stay out of outbuildings! Even though plenty of properties have structures like detached garages and sheds--and even though many buyers will be interested in seeing them--NEVER go in. So what should an agent do instead? Check out this week's Safe Selling video to find out! Watch the video above to learn: Why outbuildings are a hazard for agents and an opportunity for predators How to physically position yourself when showing outbuildings What to say to clients when they want to see an outside structure And more!
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How to Promote Your Business and Brand with Facebooks Ads
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How to Sell Your Listings Using Video and Social Media
Have you ever wondered what you can do to take your real estate business to the next level? Sue "Pinky" Benson figured out the best option: use videos. Benson is a Realtor based out of Naples, Fla. When she moved there three years ago, she found that the market for real estate was extremely competitive. She knew she needed to create a competitive edge that would separate her from the other Realtors. Two and a half years later, her idea to branch into videos paved the way to her success.
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Do This One Thing to Increase Your Google Results!
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5 Lead Generation Mistakes to Avoid in Real Estate
Generate more business (and save a few headaches) by avoiding these common lead generation mistakes! Whatever your lead generation strategies are, you've likely fallen into a few of these common traps. Fear not! Trial and error is part of what makes any business thrive. We've put together a list of the top five mistakes we see agents make when it comes to lead generation. If you can avoid these missteps, you'll save yourself a lot of wasted energy!
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Real Estate Website Testimonials Done Right
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10 Remarkable Features of the RPR App that Will Increase Your Productivity
Incorporating RPR usage into your daily business activities will help you better serve your clients and close more deals. However, even every day users of RPR may not be aware of all the shortcuts and hidden features that lie within this essential real estate data app. Implement these ten time-saving tips and watch your productivity go through the roof!
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6 Signs It's Time to Rethink Your Referral and Lead Flow
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Keys to Buying Market Analytics Products
Before you purchase any software for your business, always check for resources available from your local, state, and NAR. Realtors Property Resource is a great example of a member benefit that offers a strong array of market analytics reports that can be beautifully branded to the agent and broker. The best part is that NAR offers this tool as a member benefit. The MLS is the second place to look before purchasing market analytics products. In our Success Guide to Marketing Analytics, we highlight CRS Data, a service that is licensed by MLSs and delivered as an MLS subscriber benefit at no extra cost. Franchises or networks like Leading Real Estate Companies of the World also offer market analytics tools either for free or through a partnership program with technology companies that typically offer some customization benefits and/or cost benefits to franchisees. Check out these services before you buy. On RE Technology, we filter products by their suitability to MLSs, brokers, or agents. When you log in, the default should align with who you are, but there is the option to change your status (see the image below). For example, a broker may want to research market analytics tools for an agent. Likewise, an agent who is part of a selling group or a team may want to look at market analytics tools that suit multiple users as a brokerage would. Ask lots of questions about data refresh rates when you are considering market analytics tools. Some update in real time with the MLS using data synchronization methods like Application Programming Interfaces. Others will commonly update every 15 minutes. Some update daily and others may only update once a month. Speed matters, especially when you can have 10 percent swings in property values from month to month. Also, look at your overall technology budget. Sometimes you can sacrifice some redundant tools to invest in some great market analytics tools that really improve your business performance. Want to learn more about how to make market analytics work for your business? Download our FREE Success Guide to Marketing Analytics today!    
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The Dos and Don'ts of Content Marketing in Real Estate
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Safe Selling: Easy Tricks for Navigating Stairs
We're going to bust another agent safety myth today: Despite what you may have been told, NEVER let a prospect go all the way up a flight of stairs before you do. Why? Because you'll lose sight of them, and then a predator posing as a prospect can hide around a corner in preparation for attacking you. So what's a better alternative? Find out in this week's Safe Selling video. Watch the clip above to learn: The ideal distance to keep between you and a prospect when climbing stairs One trick to keeping prospects in sight even when they turn a corner Why the handrail is your best tool in protecting yourself The move you need to make to evade an attack from above
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How to Break Through a Plateau in Your Real Estate Business
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Converting Prospects Through Conversation, Not a Script
As an agent, do you have a reliable strategy and system for engaging with and converting potential clients? Whether a prospect walks into an open house, comes by way of an online ad, or through a chance encounter at a local coffee shop, having a framework in place to guide the conversation and assess their needs from the get-go will prove invaluable down the road.
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The Latest Trends in Market Analytics
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Top 5 Beginner Camera Tips for Real Estate Photography
Starting off in real estate photography? Not sure where to begin? We're here to help! This article will explore five practical tips for anyone starting off in real estate photography that will help speed up your workflow and improve image quality.
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The 5 Real Estate Apps Every Agent Should Be Using
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Choosing the Right Ad Strategy for Your Real Estate Business
There are dozens of ways to advertise and thousands of places to do it. When you drive around town, you see other agents on billboards, buses, and benches. They pop up in your Facebook feed and you're always seeing things they posted on Pinterest or Facebook. Those agents have taken steps to ensure they're always top of mind and easy to get a hold of. If you've ever wondered if you could be winning more leads or how to plan an effective advertising strategy, our guide to advertising will help. Find out if you need ads and what kind of ads will benefit your business below.
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How Realtors Can Stay Relevant in 2019
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Why Is Home Buying Emotional? It Should Be Logical Too!
Moving is listed as one of the top three most stressful life events. As one of the largest financial transactions in life, it can be hard to remove the emotion from the transaction. Neuroscientists have determined that emotions such as love, vanity, and pride can play a central role in this entire process. The way we feel can help determine what decision we make and why. Part of the role of a Realtor is to help your clients navigate the big emotions that come along with buying or selling, whether it be love or hate. While emotions will always play a part, rational decisions must also factor in. Realtors work hard to balance both the emotional and rational thought processes. We know that when making rational decisions, we often consider things like profit, security, and health. Rational purchases require extensive research based on concrete information like property dimensions, home inspections, and pre-qualification that can help to manage and mitigate emotional responses. In 2017, NAR did a survey of homebuyers and sellers to determine which features they found most helpful when doing real estate research. This survey gives us insight into the areas where emotion and rationale meet. Further, it gives insight into the tools that may help your clients focus on the rational side of the transaction. Source: http://goiguide.com/iguide-showcase Photography Photos continue to be the most useful and requested items during a home search. The importance of quality, professional photos can't be understated. Often these will be the buyer's true first impression and determine whether they will request an in-person showing. While photos can evoke emotion, they can also assist buyers with quickly eliminating spaces that don't work for them. Floor Plans One of the most underutilized real estate marketing features of all, properties with floor plans, see an increase in click-throughs by 52 percent. They're a true differentiator in the industry and make your listings stand out from the crowd by supplying new and interesting information in an easily understandable format. When a floor plan is included in a listing, it helps potential buyers to better visualize the layout of the house, especially if it is interactive. Property Details While floor plans are the best tool for emotionally moving into the home before ever buying it, they provide a very real and rational value – room dimensions. Room dimensions and overall square footage should be considered in terms of comparing recently sold prices in the market, as well as current comparable listings. Virtual Tours Coming in fourth on the list are virtual tours. While 3D virtual tours are often produced to create an emotional response, they also allow a buyer to judge the utility of the space for their needs. It's not just about how the room looks, it's about how usable the rooms really are. Being able to virtually look out a window, stand in a doorway, or walk down a hallway personalizes the experience in a way that is both emotional and rational. As humans, emotion will always play a role in major purchases. But with the right tools, data, and expertise, you can help your clients base their biggest financial decisions rationally and confidently as well. Brought to you by Sara Penny, Communications and Marketing Manager at Planitar Inc., the makers of iGUIDE, and the iGUIDE® Team. Follow the link for more information on how iGUIDE 3D Virtual Tours can help you save time and connect more with your clients.  
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The Dumb Thing About Smart Homes
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Top 10 Tips to Finally Conquer Your Email Inbox
At this moment in time, how many emails are in your inbox? Today, one woman said 20,000 emails, and she just ignores most of them. Twenty-thousand may sound extreme, yet many people have thousands of emails in their inbox. We are talking about the number of total emails sitting there, not just the read ones. An attorney I work with is completely up to date with all his emails. His wife had only 22 emails in her inbox. That is a rarity. As business people, and in our personal lives, the number of e-mails we get each day can be daunting. A disorganized inbox can hurt our business and productivity.
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Safe Selling: Opening a Lockbox and Door
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Using Podcasts to Build Your Real Estate Brand
Whether stuck in traffic or on the treadmill at the gym, chances are you've listened to a podcast at least once. In today's digital world, they're more popular than ever and according to 2018 Edison Research, "monthly listeners grew from 24 percent of Americans 12+ to 26 percent year over year." Lisa Fettner, VP of Marketing at ReferralExchange, recently interviewed Bill Risser, VP of Digital Strategy at Fidelity National Title and Founder/Host of The Real Estate Sessions Podcast, to discuss all things podcasting. If you're considering starting your own podcast, below are a few tips from Bill to keep in mind:
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How to Follow-Up with Leads 450% More Effectively
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5 Types of Real Estate Clients You Need to Understand
In the "Age of the Customer," any business looking to survive puts their client at the center of their operation. Today, it's the consumer, not businesses, who are driving business decisions, which means that it's vital for real estate agents to understand their clients on a deeper level in order to make the sale. Don't assume you know what your real estate clients want
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Why Responsiveness Is the Most Important Quality in a Real Estate Agent
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How to Turn 'No' into a 5-Figure Commission
Anyone who works online leads knows it takes skill to turn a property inquiry into a potential client, let alone a commission-earning deal. Texting only makes things more difficult, with no assurance of a timely response and no way to rely on body language to see if a connection is really being made. Difficult, but, as San Diego-based real estate agent Steven Wener recently proved, not impossible.
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5 Buzzworthy Real Estate Marketing Trends You Can Use
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Safe Selling: Dealing with the Dangers of Master Suites
Last week, we talked about how easy it is to get trapped in a bedroom by a dangerous prospect during a showing. We also showed you how to protect yourself when showing standard bedrooms--but what if you're showing an irregularly shaped master suite? In this week's Safe Selling video, we tackle exactly that issue. Watch the video above to learn: What to do when a prospect has a question from the en suite bathroom. How to protect yourself when you have to enter the bedroom to speak to the prospect. How to use the door jamb to protect yourself--and what side of the jamb is best to stand by for an easy escape. A diagram possible escape routes when showing a master bedroom
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Get the Advantages of 3D Virtual Tours Working for You
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What Can Real Estate Agents Do to Improve Engagement with Leads?
Selling real estate is a constant dance. You've got to find ways to attract leads, then nurture clients and close the sale...all at the same time. If you get the first part right, the rest of the sales process can go more smoothly. Here are a few tips to help you really engage leads to move them into the sales funnel.
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Building Your Brand on Instagram? These Tips Can Help!
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How to Follow up with Online Leads
Once you have digital marketing campaigns in place and start receiving notification of fresh leads, the ball is in your court to nurture these relationships. In order to effectively nurture your online leads, be sure to follow these steps:
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Food, Facts, and Floor Plans
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How Many Houses Should Buyers 'Date' Before They Settle Down?
The 37 Percent Rule How many people should you date before you commit to one? What about candidates to interview before making a decision? Parking spots to pass by before choosing? How many homes should buyers look at before submitting an offer? How many offers should they review before accepting? As with any decisions where comparisons are being made, committing is scary. If you commit too soon, you risk out on a better option down the road. Too late, and you may have passed up the optimal choice. Thankfully, there is a simple mathematical rule that may help home buyers consider how long to search and when it's time to decide.
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3 Steps to Attract Real Estate Clients You Love
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Ben Caballero Becomes the World's First $2-Billion Real Estate Agent
Ben Caballero, the first Guinness World Record holder for home sales, broke his world record for an individual real estate agent, selling 5,793 homes totaling $2,270,911,643 in a single year. That's according to data from local MLSs of the Houston Association of REALTORS, North Texas Real Estate Information Systems, San Antonio Board of REALTORS and the Austin Board of REALTORS.
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5 Morning Habits of the Most Successful Real Estate Professionals
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Safe Selling: Why Bedrooms Are a Danger Zone During Showings
As an agent, you've heard it a hundred times: don't go into the basement or attic during a showing because you can easily get trapped and assaulted by unsavory prospects. While that seems like a no-brainer, there's another place in the house that you need to be cautious about--and for very similar reasons. That place? Bedrooms! In this week's Safe Selling video, we break down why bedrooms are a danger zone for agents during a showing. Watch the video above to learn: The two major reasons that bedrooms are unsafe for agents Why bedrooms are ideal for carrying out an attack What to do when a client has a question about a bedroom Where to safely stand when a client is viewing a bedroom
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The Top 6 Things Agents Need to Know about PDFs
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Having Trouble Selling Your Listing? This Is Why
When trying to sell a home, it needs to look its very best so that potential buyers can see themselves living in the home. You can help your clients by steering them in the right direction by teaching them how to stage their home for showings. As a real estate agent, your goal is to not only find your clients the home of their dreams, but to assist in selling their homes. You may have a client who has decided to hire you, but the listing isn't selling.
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Take Control of Your Lead Generation
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YouTube Real Estate Marketing: The Ultimate Guide
Video marketing is one of the most useful tools for growing your real estate brand, and there's no better platform than YouTube for showcasing your best video content. With more than a billion users and a name known around the world, YouTube is a great place to reach real estate prospects from a wide range of demographics. It's also a fast, reliable platform for sharing video, which makes it easy for prospects to see what you have to offer. But success with YouTube isn't automatic. Learn how to position yourself for success with our ultimate guide to YouTube real estate marketing.
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