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It's Time Your Real Estate Blog Posts Got GRAPHIC!
Kevin Vitali, a real estate agent servicing Northeastern Massachusetts, gives us some great tips to catch the attention of web surfers with eye-popping images for your real estate blog. Let's face it, sensationalism sells! With so many options to choose from on the internet, you need to grab a viewer's attention. So, it's time your blog posts got graphic! Along with a snappy headline, don't forget an eye-catching blog graphic to go with your post. The graphic is equally, if not more, important than the headline itself. How often are you scrolling thru your Facebook feed and a photo or graphic captures your attention and makes you want to click on the link and see what it's about? Nobody knows how great your article is if they don't find it. Great blog graphics are shareable graphics!
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The BoomTown Give Back Awards: Nominate Your Peers (or Yourself!)
In the spirit of thanks and giving, BoomTown would like to thank those in the real estate community who have gone above and beyond to serve others in 2020. These awards celebrate the agents who are stewards within their community, put service over self, and make an impact by paying it forward. The BoomTown Give Back Awards How It Works! Nominate yourself or a peer for one of the three Give Back awards (listed below) BoomTown donates $5 for every nomination to BoomTownLOVE Once nominations are closed, a panel of judges from BoomTownLOVE will select the three winners. Nominees and winners will be featured on social media and on BoomTown's social media channels to highlight these amazing accomplishments! Winners from each category will each receive a $1,000 prize! If you choose, BoomTown will donate the prize on your behalf to an organization of your choosing. Nominations must be submitted by December 11th at 11:59pm EST. The Helping Hand Award This nominee jumped into action to help a family, employee, community member, organization (etc.) in a time of need. Putting service over self and rallying behind someone less fortunate. The Walk-the-Talk Award The walk-the-talk nominee has actively made charitable giving a part of their business. Service and community are woven into their core values and they are committed to paying it forward. The Creative Changemaker Award This nominee brought an innovative spin to giving back, going beyond a financial contribution. A bright, creative idea that made a real impact. Nominate a real estate agent today!
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23 Productivity Hacks to Help Real Estate Agents Boost Their Business
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Creating Social Content to Get Engagement
A successful social media presence has to have content that will bolster engagement. To create content that is engaging, you first need to understand what exactly engagement is. What is Engagement? If someone has engaged with your social content, this means that your followers have done something like: Retweeting or mentioning your content if using Twitter. Commenting or liking your content on your social media channels. Clicking your links if you're running ads. Using your branded hashtags.
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11 Holiday Marketing Ideas for Real Estate Agents
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Learn How Top Producers Spend More Time Selling
People are drawn to the real estate business for many reasons, including the opportunity to make an attractive income, be their own boss, have a flexible schedule, and help families find their dream homes. But being a real estate professional isn't for the faint of heart. It's a career that's subject to circumstances often beyond the agent's control. Because the economy drives the market, everything filters down from there: market conditions and availability, pricing, seller confidence, buyer demand. Beyond these outside factors, agents have to juggle a wide variety of roles that require expertise and finesse such as prospector, marketer, administrator, salesperson, counselor, negotiator, and more. They're often expected to perform these roles with the patience of a saint and the endurance of an Olympic athlete. And, to top it all off, they're working without the certainty of a paycheck. Success can sometimes feel like a Herculean feat. And yet, there are top producers who have learned how to spend more of their time selling and creating great customer experiences that result in highly satisfied clients, referral upon referral, and top-dollar commissions. How do they do it? What do they know and do that other agents don't? A Day in the Life of a Real Estate Professional Let's take a look at a typical agent and their day. A real estate professional with three to five years of experience typically works 36 hours per week and is constantly on the go. They personally manage the majority of responsibilities on the buying/selling continuum, from lead generation to closing follow-up. Depending on the number of clients they're representing, the sales cycle status for each client, market conditions, and other variables, an agent's day can begin in the morning and extend into the early evening. At times, when markets are competitive and offers are being managed, the job can be all-consuming and seven days a week. And where is this business being managed? From the comfort of an office with everything readily available for reference? No. More often than not, an agent is conducting business directly from their smartphone, tablet, or laptop. Switching back and forth between apps that don't connect to one another. While sitting in the driver's seat of their car. Dealing with complexities and changes while on the road is the norm and can be stressful. A Time-Consuming and Dynamic Ecosystem So much of the real estate process is manual, time-consuming, mobile, with change being the only constant. Even the most organized real estate professional can become overwhelmed and have difficulty keeping track of everything. At any given time, an agent is relying on more than six different technologies and systems for showing service management, client communication, and access management solutions – critical areas of focus for a successful real estate business. Top producers understand that having the proper focus and the right tools enable them to concentrate on the most important part of the real estate cycle, which can make all the difference between a moderate and high level of success and income. What do top producers do that other agents don't? Learn the Secret to Their Success... Get your copy of "How Top Producers Spend More Time Selling" now for the answer. To view the original article, visit the SentriLock blog.
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How Realtors Can Thrive in These Challenging Times
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Discover the Dos and Don'ts of Text Marketing for Real Estate
Over the last few years, Millennials have turned up in the housing market by the thousands leaving, many wondering what they want when it comes to real estate. The future is now, and Millennials are here: Pew Research found they've been the largest generation in the U.S. labor force since 2018. That same year, NAR said they were the largest cohort of homebuyers, which has continued to hold true so far. What does this have to do with SMS marketing?
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Transaction Management Fundamentals
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The 6 Emails Every Agent Should Be Sending (FREE DOWNLOAD)
Regardless of "water cooler" chit chat across social media, email marketing is far from dead. In fact, 40% of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer communications from businesses to come via email. And, regardless of your business vertical, 99% of consumers check their email every day and it is by far the preferred way to receive updates from brands... which includes you, oh mighty real estate agent. The secret to leveraging email marketing for your business is to develop a communication strategy that supports each facet of your audience's real estate journey. Think about it—your database may include active buyers and sellers, prospective clients who are a year away from a transaction, past clients, as well as family, friends and local community members. It's important to think through not just the type of email communication that makes sense and provides value for each contact in your database, but also the frequency of how often you send communication. Many agents fail to take the time to plan thoughtful, valuable email workflows and then question why they have such little success. With a 40-to-1 ROI, email marketing is the most affordable way for busy agents to present targeted, personalized content to their audience. What's even cooler about email marketing is that lists are easy to segment (e.g., by need, geography or engagement levels), which allows agents to get the right email in front of the right people at the right time. FREE DOWNLOAD: The 6 Emails Every Agent Should Be Sending Luckily, the marketing minds at Elevate (tryelevate.com) have created a FREE GUIDE to help agents get started with the basics of thoughtful emails for every contact in their database. Even better, using a CRM with automated email marketing built-in (like Elevate) allows agents to easily "set it and forget it" with their email campaigns once they are put into place. [ DOWNLOAD YOUR FREE GUIDE NOW ] Bonus Content Inside your FREE GUIDE, you'll find links to stream email marketing videos and download more helpful marketing content. And, if you'd like to schedule a one-on-one demo with an Elevate Success Coach to see what you can do to improve your email marketing strategy, CLICK HERE.
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4 Factors Influencing the Real Estate Rebound
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The Top 10 Ways to Drive New Traffic to Your Real Estate Website
As a real estate agent, one of your primary goals and constant challenge is driving consumers to your website. Your real estate website is like your online store, so it's vital to your success to explore strategies that increase traffic to your website. Real estate is a numbers game. More traffic to your website means more opportunities to convert a consumer into a lead. The more leads, the more opportunity for clients, and the more clients means more income and more referrals. When you brainstorm ways to drive more traffic to your website, think of ways your target audience consumes information and how you can intercept their attention. In this article, you'll discover 10 marketing tactics used to drive new website visitor traffic to your website.
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zavvie Launches zavvie Pro to Help Agents Create Inventory, Turning Homeowners into Sellers
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Zillow Ends Free Rental Listings. What Now?
Will Zillow's price gouging ever end? Starting in January 2021, rental listings currently syndicated through MLSs will no longer feed directly into Zillow. Instead, agents and brokers wishing to publish a rental listing on the third-party platform will need to do so via Zillow Rental Manager, which is contract-based and starts at $9.99 a week. While the company claims the decision was made to "empower" its partners, in reality, the move is little more than a blatant cash grab. Revenue stemming from its main moneymaker, Zillow Premier Agent, has stagnated in recent years, and Zillow Offers, its direct home-buying platform, continues to lose thousands of dollars per transaction. Switching a free service to a paid one was the easiest way to satisfy pressure from investors.
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The 4 Cs of Real Estate Marketing
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4 Online Shopping Hacks You Can Master Before the Holidays
Like just about everything else these days, this year's holiday shopping season will be vastly different from years past. The pandemic is rewriting retail rules. Most malls are either closed or will have a much smaller number of shoppers. According to McKinsey's study, when deciding to shop anywhere indoors, consumers are actively looking for the use of masks and physical barriers when deciding where to go. Major retailers are also making new shifts. Walmart announced that for the first time in 30 years, it would be closing all stores on Thanksgiving Day. Historically, a major shopping day for the world's largest retailer, Walmart isn't alone: Target, Best Buy, Kohl's, and JCPenney will all close this Thanksgiving. This is a considerable shift, as before the pandemic, many top retailers started their Black Friday sales on Thanksgiving Day. More consumers will be shopping online than ever before. Like agents who underwent a digital transformation in their business, so too are brick-and-mortar retailers reinventing themselves online to shop this holiday season. How do you get the best online deals? Here are four tech shopping tips you can master before you buy to get many of the best deals:
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What You Should Know About VA Loans
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Friday Freebie: Guide to Homebuyer Personality Types (and How to Get Them to the Closing Table)
Ever have a buyer client that you struggled to connect with? Maybe you had different styles of communication, or maybe there was just something you didn't "get" that you couldn't quite put your finger on. Personality clashes happen, especially in a career as public-facing as real estate. However, the more you know about personality types, the better you'll know about what each type needs in a real estate agent. That's why in this week's Friday Freebie, we're highlighting a free guide to understanding and managing the different types of buyer personalities. Free Guide: The Four Personality Types of Homebuyers, courtesy of BoomTown BoomTown tapped into the knowledge of real estate coach Debbie Holloway for insight into different buyer personality types and the best ways to engage with each one. This free guide identifies four major personality types: Driver, Expressive, Analytica, and Amiable. From there, you'll learn: The traits of each type How to identify which personality your buyer has Tips for working with each type, including do's and don'ts Once you know which type of personality your buyer has, you'll be able to serve them better—and move them close to a closed transaction. Ready to learn more about your buyers? Download your FREE copy of The Four Personality Types of Homebuyers now!
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Use Storytelling to Build Your Real Estate Brand Online
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The 4 Pillars That Will Drive Real Estate Forward
For over a hundred years, selling a home involved one option: offering it for sale on the open market. While that's still how most homes sell today, innovations in fintech backed by billions in capital are giving sellers more options than ever. If agents don't bring more options to the table themselves, they will be left behind. The four pillars that will help drive our real estate market forward include the bridge, the instant sale, the listing concierge and the open market. At zavvie, we have built all four of these options into the newest version of our Offer Optimizer brokerage solution. Here's how they work.
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How Real Estate Agents Can Use Facebook's CTA Button
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These Are the 5 Best Real Estate Apps for 2021
One thing that all dedicated real estate agents have in common is that they're always on the move. They're running from office trainings to client meetings to listing presentations to open houses--fielding calls, texts and emails on their smartphone along the way. This little pocket computer is essentially a mobile office, but it obviously has the capability to do much more than standard call and email communications. Apps, of course, are what unlock that potential. Below are five of the best real estate apps on the market. Not all of these are geared purely toward agents, but that doesn't stop them from being excellent tools for the job. Make your work life easier by downloading and becoming acquainted with these apps.
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What to Post During COVID? Do's and Don'ts for Social Media Right Now
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5 Ways to Help Clients Adopt and Adapt to Your Technology
Agents' dependence on new technology during the pandemic has keenly sharpened their abilities to work remotely. Your clients have been adopting new technology, too. But for some clients, adopting new tech tools can be challenging. How can you assist your clients' transition into using new technology? More than 60 percent of all agents in North America have access to Tech Helpline analysts to walk them through technology challenges. During the pandemic, you can be the tech consultant for your clients, walking them through the tech tools you prefer them to use while you work with them. Here are four ways agents can help clients use your preferred tech: 1. Focus on the WIFM, not the features One of the fastest ways to overcome resistance to using technology is to answer the question, "What's in it for me?" or WIFM. Clients will take action when they understand how a new tech tool can directly benefit them. By focusing on the direct benefits of the latest technology—instead of trying to impress them with a litany of features—it's much easier to persuade someone to give it a try. And when a client experiences the benefit, as long as it provides an advantage to the alternative—or replaces something that can't be done during a pandemic—they will more readily embrace using the new tech tool. 2. Train and explain During the pandemic, agents have many more hats to wear. You can add being a trainer and explainer of the new tech tools you need your clients to use. From transaction management programs like Form Simplicity with e-signing features to video call software like Zoom, you can help your clients embrace these tools. Adopt as part of your client onboarding process, providing training to help your clients. This can be as simple as providing online links to basic "how to use" introductory videos for each tech tool. Or set a time to walk your clients through all the technology they can use for a smoother, more satisfying transaction. By taking the extra time to train and explain, you can help to manage clients' expectations and solidify their understanding of how—and why—these new tools are essential to them. 3. Be extra patience Your clients are stressed and anxious—and perhaps so are you—from a variety of external forces no one can control today. Patience is the key. Focus on one tech tool at a time. Avoid covering too much at once. Focus on a single tech tool and take a step-by-step approach to how things work. Solely focus on the basics. What do they need to know? What are the benefits they will derive from each tool? 4. Make it routine The best way to get someone to get comfortable with new technology is to get them to use it—several times. We all learn from repetition, and if you create a routine for your clients to follow, they will become more and more comfortable using a new tech tool. For example, if Zoom is your face-to-face meeting replacement tool, create a schedule of Zoom calls for key discussions. Finding ways to help your clients use a tech tool several times initially will help speed up adoption. 5. Please keep it simple Choose your technology wisely—especially tech tools you need your clients to use during a pandemic. Having easy to use, intuitive technology means you will spend less time training and explaining. You shouldn't expect your clients to use technology that is cumbersome, less reliable, or complicated. Find another solution as keeping tech simple is vital, especially for clients who are likely to resist using technology. Today, the good news is that most of the best real estate tech is easier to use than ever. Showing your clients how simple it is to use one of your tech tools helps ensure client satisfaction. It's harder than ever today to provide a delightful experience when personal interactions are virtual versus in-person. But if you can help your clients adapt and adopt tech tools that will make the transaction smoother, you can still provide an exceptional customer service experience. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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Holiday Marketing Ideas to End Your Year Strong
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A New Strategy to Unlock Local Inventory and Win the Listing
Agents and teams face two huge challenges in 2020: a lack of homes to sell and a way to establish a clear marketplace advantage to win the listing every time. One recent study suggests current inventory is reaching its lowest level since 2012. For agents, this means more competition for fewer listings. Every agent and team also seem to be offering the same listing strategies, using similar technology and marketing tactics. How do you lock in the listing if sellers don't see a difference?
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How to Turn Past Clients Into Repeat Business with Email
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How to Find a Lead With Only Their Name and Email Address
Your phone receives a notification while you're driving home from your brokerage. *Beep* *Beep* It's a lead alert! You start feeling excited as you press the notification. To your dismay, the lead you just generated only left their name and email address. This isn't new for you. In fact, it happens far too often. With shattered expectations, your excitement turns to an emotion best represented with the onomatopoeia, "meh." There's nothing you can do with just an email, right? Wrong! You couldn't be further from the truth. In this article, I will show you how to gather more information such as a full name, address, phone number, and more from a lead that only leaves their email address.
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Real Estate Video Marketing Made Easy
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5 Clever Ways to Boost Your Real Estate Ads
Do you feel like your marketing is getting stale? Or that your real estate ads aren't reaching enough people? If either is true, it's time to breathe a little life into your marketing. These five tactics will make your real estate ads more engaging, expand their delivery to even more people in your target areas, and generate more, higher-quality leads.
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Are Electronic Signatures Admissible in Court?
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5 Tips to Creating Calls-to-Action that Work!
How many e-mails do you receive daily that promise you high quality leads to generate business? Now ask around... how many people actually see a cost/benefit to these services? Now more than ever is the time to stand out above the crowd to give your audience the answers they are looking for when searching on the internet. The benefit is that now YOU can provide the Information that will generate leads rather than lay out huge sums of money that may not work for you. And it all starts with powerful calls-to-action that will work for you and your individual market.
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Tips for Selling Real Estate to Gen Z
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Master the Habits, Mindsets, and Tactics of Real Estate's Super Producers
The Secrets of Top Selling Agents brand has connected real estate agents with the industry's top coaches and experts for over a decade. What started out as a webinar program has boomed into podcasts, live events, and even best selling books available on Amazon. Now, Secrets has once again gathered tips and scripts to help you master the Habits, Mindsets, and Tactics of Real Estate's Super Producers. Find quotes from this Amazon best selling book that will inspire and guide your real estate career below!
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The Ultimate Guide to Geographic Farming
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Nearly 8 in 10 Home Buyers are Taking More 3D Home Tours During the Pandemic, Citing Safety Concerns
For residential real estate, touring homes virtually has become increasingly important since the coronavirus outbreak. Over the last seven months, home sellers, buyers and real estate professionals have had to work around restrictions preventing in-person property showings and grapple with safety concerns over potential exposure to COVID-19. Last January, Matterport conducted a survey to learn about buyer and seller preferences for home listings. We found that static photos are no longer enough and that both sellers and buyers overwhelmingly preferred a more immersive experience with 3D tours. In September, we partnered with Redfin, the technology-powered real estate brokerage, to poll 1,000 U.S. home buyers and 1,000 U.S. home sellers to see how these preferences have shifted since the onset of the pandemic.
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What's in a Home Buyer's Packet? (Plus, a Complimentary Template)
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9 Ways to Use Social Media to Make Your Website a Better Lead Engine
Social media is a powerful marketing tool for all types of businesses--the real estate industry is certainly no exception. Studies show that sales associates are consistently among the most active on most social media platforms. The National Association of REALTORS® reports 77% of real estate professionals use social media marketing in some form for their businesses. Over 80% of online users are active on Facebook. As a sales associate, you understand the significant impact social media has on building trust with your clients and generating leads for your business. Social media is unbeatable when it comes to driving traffic to your website and turning those visitors into leads. You can use social media channels to promote your brand and your listings. It's an essential part of your marketing strategy that helps you connect with your targeted audience, where they spend a good deal of their time. It also enables you to cultivate long-term relationships with current clients, past clients, and future referrals. When you incorporate social media channels into your marketing strategy, you're inviting people to your website right when they need you. Many people find it tough to uncover the best ways to use social media for growing their business. This can lead to their social efforts falling by the wayside after an initial burst of enthusiasm. Here's how to make social media an asset for your real estate website: 1. Choose the Best Social Channels for Your Brand Each social media website has advantages. For example, Twitter is terrific for connecting with people in your community because anyone can see your posts. Facebook tends to be effective for cultivating connections with your past and current clients. Instagram is ideal for real estate photos, and LinkedIn can be superb for those specializing in luxury and commercial properties. 2. Share Plenty of Amazing Photographs and Videos Real estate is visual: People need to imagine living in a home before they will truly be enticed by it. Facebook and Instagram, in particular, offer lots of opportunities to share your best real estate photography. 3. Introduce Virtual Tours and Open Houses for Your Active Properties With buyers and sellers looking for alternatives to in-person showing, social media has a chance to shine. A virtual showing can come in the form of a guided video tour of a property or even an interactive, panoramic experience using still photos of each room. Sharing this compelling multimedia content gets prospective buyers off the fence and onto your website. 4. Make Your Blog the Cornerstone of Your Social Strategy Most of your future clients will find you online. Not only that, but going online to check out local listings is often a buyer's first step. Your blog can help. By sharing helpful, informative articles on real estate trends, you guide leads through the whole process. Since they recognize your expertise, they are more likely to choose you when they enter the market. 5. Use Automation to Your Advantage for Better Consistency Some business owners sink hours a day into social media when they first get started. Automation helps you stay focused on high-value tasks. The right automation tools will allow you to pre-write your social media updates and post them when your audience is active. You can also instantly share your listings, reviews, testimonials, blog posts, and videos. 6. Promote Your Best Reviews and Testimonials on Social Media Social proof is one of the most potent ways to get attention from future buyers and sellers. 7. Create Opportunities for Interactive Conversations Social media isn't just for brands to talk "at" their customers. Two-way conversations are key to building relationships. Monitor mentions of your brand, relevant hashtags like #RealEstate, and news about your community being shared on social media. This helps you find others who can benefit from your expertise. And, of course, always respond to any replies to your social posts! 8. Use Industry Hashtags to Make Your Content Discoverable Social media is a wide world, and you want your content to be discoverable. Hashtags make it happen, clarifying the subject of your posts, so they show up in search. Always include 1-3 hashtags like #JustListed, #DreamHome, #ForSale or #PropertyWatch. 9. Absorb the Lessons of Analytics to Use Your Time Wisely Analytics software gives you information about your social media following, how people find you, and what content they're interacting with. Virtually all social platforms now have their own analytics, though they may only be available to active advertisers. By checking your analytics weekly, you can learn which posts are popular and tailor your content accordingly. Many sales associates jump into social media with both feet, only to be disappointed by their results. Early setbacks can conceal social media's power, but marketing automation unlocks it. Social media marketing done correctly helps you zero in on your community members ready to buy or sell, then earn their trust. You can reach great results and have the work-life balance you deserve. Not getting your copy of Delta Media Group's magazine, Real Estate Marketing & Technology? Sign up today. Your subscription is FREE. To view the original article, visit the Delta Media Group blog.
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Homesnap's New 'Sell Speed' Tool Predicts How Quickly a Home Will Sell at Different Price Points
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Cleaning Checklist for Open Houses During Covid
When showing a home, it has always been an absolute must to make sure it is perfectly clean. Now in the time of an active pandemic, it is even more important. A dirty or cluttered home can cost your client thousands off the sale price, and even turn buyers away completely. Today, a home that doesn't meet strict cleaning standards may not even be able to be shown at all. Preparing a cleaning checklist for open houses is a great tool to give to your clients to ensure they are meeting these standards.
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How to Use Outsourcing to Reduce Your Workload
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20 Features of the SentriKey App You'll Want to Use ASAP
The SentriKey Real Estate app and software give SentriLock real estate professionals a competitive advantage when it comes to property access management. But, as an agent, are you fully leveraging all the features available to you? Consider these 20 SentriKey app/software features that put the power of mobile access at your fingertips.
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As Pandemic Brings Greater Interest in Real Estate Careers, Agents Face More Competition
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4 Ways New Real Estate Agents Can Break Through the Noise
It's tough out there for new real estate agents--there are over 2 million active agents in the U.S, and, in 2014, NAR reported 87% of all new agents fail after five years in the industry and only 13% make it. These odds may seem scary, but we believe that all new real estate agents can succeed in this industry. Leave your mark and break through the noise with these tricks new real estate agents can use right now.
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The Benefits of Working on a Real Estate Team
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Dos and Don'ts of Seasonal and Personal Decorating When Selling a Home
Ah, the sights and sounds of the holiday season are almost in the air. Soon, lights will be aglow and the feeling of merriment will be all around. But what about selling a home during cultural, religious, or family celebrations? Questions about décor and decorations are sure to arise during the listing process and it's up to you as a "seasoned" real estate professional to guide sellers and buyers through some of the dos and don'ts of decking the halls at any time of year.
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Navigating Today's Political Climate on Social Media as a Real Estate Agent
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6 Types of Emails Agents Should Leverage
Email marketing delivers high ROI (40 to 1) and is proven to help generate leads, boost engagement, and drive conversions. In this Monday Morning Mentor video from the marketing minds at Elevate, Aaron Gutekunst discusses the six emails real estate agents should be sending to provide VALUE to their audience, regardless of where the lead may be in the sales pipeline. Chock-full of tips, tricks and visual examples, Aaron covers everything an agent needs to know to deliver an excellent email experience.
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20 Real Estate Lead Generation Ideas that Work
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3 Key Stats that Show Just How Busy 'Busy Season' Was
There's no doubt this has been the busiest busy season in some time. Spring shutdowns delayed the peak home-buying period by two months, and a pandemic-induced exodus from cities has resulted in a record-setting number of transactions in the suburbs. But just how busy is busy? Our data scientists crunched the numbers, and the results are even more mind-blowing than you might have thought.
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How to Share an RPR Report on Facebook
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Standout Marketing for October: HalloGreen
Holiday time is approaching. Don't scream about losing out on the fun of one of the most widely celebrated holidays of the year. Now is the time to turn Halloween into HalloGreen. HalloGreen is an opportunity for you, as the local real estate agent, to come up with fun and creative ways to celebrate with your community the value of an eco-friendly lifestyle while promoting your business. In fact, utilizing just one or more of these ideas can help generate smiles in your market that will have you remembered and appreciated!
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Friday Freebie: Dress Up Your Listings with this Virtual Staging Offer
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7 Mistakes Agents Make on Twitter: Social Media for Real Estate Agents
Social media should be a crucial part of every real estate agent's marketing strategy, but posting can feel high-pressure for even the most seasoned agents. Twitter is a great social media platform to post content that your clients and fellow real estate agents will appreciate--and a great place to interact with other agents and clients. Not sure where to start your Twitter journey and how to master social media for real estate agents? Check out these seven mistakes that real estate agents make on Twitter, and get ready to create a professional account that dodges these common pitfalls.
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8 Real Estate Closing Gifts That Return Your Investment
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Become a More Profitable Agent
Many of the agents who reach their income goals dedicate every free moment to growing and maintaining their business; it takes up all their time. These agents earn great money, but they don't have time to go out and enjoy their success. Larry Kendall teaches agents how to maintain a high level of income while freeing up more time to go out and have a life.
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 2)
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How to Sell Property 'Off the Plan' in 72 Hours... even if you've never done it before.
"We're selling circles around the other builders that are on the same street… both in terms of numbers and in dollars per transaction." The words of one very satisfied development marketing agent who used 3D renders to sell their builder's off-the-plan property, in less than 72 hours. When their online listing went live, it absolutely whomped similar developments on the same street in terms of views, Zillow saves, sale price, and the speed of sale. These other developments were using 2D black and white elevation images and half-finished build photos in their marketing, not holding a candle to the photo-realistic external renders, 360° internal renders and virtual tours used by this savvy agent. What exactly are renders? 3D renders are also known as architectural visualizations or real estate renderings. They are 3D visuals of building plans that virtually bring property designs to life. Property buyers are visual, which is why the display home has been a crucial sales tool for property developers and marketing agents in the past. To cement a sale you can't rely on a buyer's imagination to see what a property will look like beyond the plans. Renders showcase what a property will look like complete with photo-realistic furnishings, landscaping, lighting, façade, and room navigation. Like a display home, 360° render virtual tours allow buyers to walk through a home, but in this instance, they can do so from anywhere. They can integrate themselves into a property in their own space, at their own pace. Plus, using Additional Outputs in a virtual tour, buyers can toggle between different designs, colors, styles, and options. Here is an example of a 360° Render Virtual Tour: How can high quality renders benefit my real estate sales? As Solid Ground Home Builders and their marketing agent Charles Nitschke recently discovered, using renders to sell your property is a no-brainer. BoxBrownie.com's business expertise brought to renders has made them more affordable than before without compromising on quality. Plus, a quick turnaround means a quick to market strategy is available. Charged with selling a land and home package in Spokane, Wash., Nitschke ordered four internal 360° renders, and two static external renders to display the front and back elevations of the unbuilt home, plus a 3D floor plan with furnishings. This provided an affordable solution to "build” a quarter of the house, virtually giving the agent 90 percent of what they needed to go to market. They also received a virtual 360° tour link to embed and share on the listing—a speedier solution for display homes to allow potential buyers to walk through. With a two-week turnaround on the 3D renders, the online listings were up quickly and the builder had their first contract within 72 hours. To date, they have since contracted four more sales from their 3D render listing. Why should I use 360° renders? 3D renders provide a photo-realistic image of an unbuilt home, allowing you to market the intangible. By bringing the property to life with high quality imagery, BoxBrownie.com renders are an extra tool in your go-to-market strategy that are much more affordable than previously realised. Making the step up from static to 360° renders is a small increase pricewise, but a big step up for market interest. With complimentary 360° virtual tour creation and hosting thrown in, you'll be top of the class on MLS and listing sites who now offer a "search by virtual tour” filter. There is no need to create a 360° render of every room to take advantage of showcasing with a virtual tour. The use of 3D renders in development marketing is proving to be the most successful way to sell a property off the plan. If you want to learn more about BoxBrownie.com renders and how they can increase your property marketing capabilities, register here and our Expert Renders Team will be in touch. BoxBrownie.com is currently offering a free virtual staging edit (valued at $32) to every RE Technology member (new accounts only). This offer expires on November 30. Click here to claim your free virtual staging edit.
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Which Marketing Channel Is Right for Your Goals?
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How to Get Search Engines to Come Crawling Back
In this article for Delta Media Group's real estate industry publication, Real Estate Marketing and Technology Magazine, Aaron Geh discusses how SEO helps your real estate website attract more traffic and better quality leads. Whether searching for a sales associate or going on a house hunt, most people start their search online. Search engine results are a huge potential source of traffic for your real estate website, which leads to fierce competition for the top positions in search rankings. That's where search engine optimization (SEO) enters the picture. SEO is one of the most powerful tools for growing your real estate firm online, but SEO's complexity means that not everyone understands it. Let's look at these SEO tips to help your business attract more traffic and better quality leads.
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Do You Have a Transaction Management Solution? 1 in 3 Agents Don't!
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5 Real Estate Shortfalls and How to Avoid Them
Every real estate agent knows that you never want to fall short when it comes to working with your clients or gaining new ones. You want to do your best to get an edge, get noticed, and get that listing. Using RPR, your NAR member benefit, can certainly help you do that. RPR gives you access to data, tools and property reports that can help you "wow" your clients and close more deals. Here are some tips on how to use RPR and how to easily avoid some common real estate shortfalls.
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Five Fall Photo Faux Pas
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7 Ways to Simplify Your Real Estate Website to Increase Lead Generation
Marketing and psychology go hand in hand. As a real estate professional/marketer, you've probably asked yourself why consumers behave a certain way or why someone does the things they do. For example, a lead that doesn't do research because they rely on you, an inspector that misses the attic because it's probably good, or an agent that doesn't persistently follow up with a lead because it isn't good. Many of these behaviors are caused by human's natural tendency to choose the path of least resistance. People want to take the easiest route that uses the least amount of thinking and energy.
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Are Electronic Signatures Legal?
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11 Ways to Increase Facebook Likes as a Real Estate Agent
Consider this: 68 percent of all adults in the U.S. are on Facebook. Of those, 74 percent use Facebook daily. That is some 140 million people logging into the same site everyday--liking pages, commenting on stuff, etc. As a real estate agent, you might be asking, "How can I get more of the action on my page?" Any great networker will tell you it takes effort and strategy to build a robust Rolodex. Increasing your Facebook likes is no different. But as a real estate agent, you have an advantage. You have highly valuable information about the housing market and you have great visual content that is easily shared on social networks. Increasing your Facebook likes involves utilizing this information in clever ways. To get you started, we've listed below 11 ways to increase Facebook likes as a real estate agent.
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Are You Marketing New Construction Homes Correctly?
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 1)
As a real estate agent, you want to take advantage of the growing market during this time, so how do you separate yourself from the competition? How do you capture more than your fair share of hot prospects, and how do you ensure that past clients call you when thinking of buying or selling a home this season? In this two-part series, we will show you how to stand out as a real estate agent in a competitive market, specifically during a busy time!
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9 Traits of Wildly Successful Agents
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How to Easily Share Matterport Videos on TikTok
It's no secret that TikTok usage has exploded, especially as people have been sheltered at home and looking for ways to connect with each other across the world in entertaining and human ways. But TikTok is more than just a place to connect, it's also a place to share and show your creative side, with hilarious commentary, effects, music, and sounds. One of the most popular categories on TikTok are the #VirtualTour spaces that are being shared, where people show off their room, apartment, house, or office—and even RVs. The creativity is super fun to experience!
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7 Advanced Strategies to Grow Your Real Estate Business
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REALTOR Uses RPR Commercial to Conduct Business and Break Down Barriers
Charlondra Thompson is a Realtor and Associate Broker with KW Commercial/Keller Williams Urban in Dallas. She started out as a residential agent, but quickly made the transition to the commercial side of real estate because of her business connections and corporate network. She was introduced to RPR about a year and a half ago through her local and state association, where she was encouraged to take some beginner classes and learn about the available reporting tools. This is where she learned that she can access RPR (through Deep Links) when she logs on to her MLS. "It just pops up!" says Charlondra.
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Our Top 10 Most Read Articles of September
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The Ultimate Zoom Playbook for Lead Generation
Doing business online has been a growing trend in the real estate business for years. However, 2020 circumstances have forced many Realtors to move, fully or partly, to an online environment. Zoom meetings are a very useful tool for doing real estate tasks on the web. But did you know that there is more to Zoom than just video conferencing, including lead generation opportunities?
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Wealth Building Strategies for Real Estate Agents
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5 Important Tips for Posting on Your Real Estate Social Media Accounts
Chances are, if you have been in real estate for years, or are even new to real estate, you know that social media is paramount. When it comes to marketing, there are endless opportunities to showcase your real estate business, with email marketing, text marketing, drip campaigns, agent websites, etc. However, social media has come to be one of the most dominant and effective marketing tools used by real estate agents, especially when it comes to gaining leads.
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How to Take Professional Photos on Your iPhone or Android Phone
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Guidance for Open Houses During COVID-19
We are living in an unprecedented time. To say it can be difficult to know what steps to take right now when it comes to holding open houses during COVID-19 is an understatement. It's no secret: open houses can make all the difference when it comes to closing a sale, so it is understandable that you and your clients are still inclined to want to have them. The question of this era: is it still safe to have them? This question is plaguing agents across the country. So we have gathered some of the best guidelines we've encountered for hosting open houses during COVID-19.
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Top Producer Reveals Secret to Direct Response Farm Marketing with RPR
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Tips for Real Estate Agents: Engaging Your Sphere of Influence with Personal Touches
What really sets one agent apart from the next? How can you try to make sure your clients texts you when they need to make a real estate change, and not your competitor? While lead generation is super important, so is making sure that the clients you do have are happy and ready to send more business your way. Try adding personal touches to each encounter you have with your client--because business, actually, is very personal. Get started with these tips for real estate agents on engaging your sphere of influence with personal touches that will build the bonds of trust and friendship needed to generate referrals and keep clients coming back to you.
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How Much Time Can You Save with a Transaction Management Solution?
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Friday Freebie: The 'Secret Sauce' to Online Lead Generation
Are your lead generation efforts leaving you hungry for better results? Maybe you're putting in too much work for too little reward, or maybe your campaigns just aren't coming together the way you envisioned. Whatever the case, we've got the recipe to spice up your sales funnel. This week's Friday Freebie will show you how to stand out from the crowd, build a successful pipeline, and drive conversions. Read on to learn more! Download a free copy of 'Lead Generation Secret Sauce,' courtesy of Elevate There are a lot of ingredients in a successful lead generation campaign. Fortunately, the marketing experts at Elevate have laid it all out in a new guide that's free to RE Technology members. The guide is packed full of easy-to-implement tips, tricks and strategies, as well as a bunch of special offers to jumpstart your online lead generation. Here's a quick look at what you can expect when you download this free guide: The misconceptions and realities of online lead generation An overview of a successful real estate lead conversion funnel The best platforms for online marketing How your CRM can help An example workflow for new leads More free offers to kickstart your online lead gen And more! Ready to get started? Download this FREE guide to learn the 'secret sauce' to lead generation today!
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How to Stay Safe: Agents Share Their Top Safety Tips
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Your Ultimate Guide to Being a Top Real Estate Agent
Becoming a top real estate agent isn't always about having the best looking photo on your lawn sign or getting a secret resource to send you hundreds of leads every month. It isn't even about being born with the skill to negotiate great deals. Becoming a top real estate agent is, in fact, about acknowledging the requirements of the job and then equipping yourself with the right tools to excel at what you do. It's not easy to become a top real estate agent. But it's not impossible either.
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Real Estate Agents Gain Access to Enterprise-Level Advertising Technology with BOOST
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Do You Need an Assistant or a Transaction Coordinator?
As your client base grows, so should your overall operation. It's the nature of business, and trying to do everything alone could actually hurt you, and your business. Hiring a general assistant or outsourcing virtual transaction coordinator services are two options that can quickly grow your business without breaking the bank. The difficult part is deciding which option is a better fit for your business. Take your time to evaluate the pros and cons of each, and decide which would be better for the long-term growth of your business. To help out with your decision, we have gathered some of the most prominent pros and cons of each.
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Video for Real Estate Agents: What to Do If You're Camera Shy
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How to Create a Virtual House Tour
It's every real estate agent's dream--a property with a breathtaking view that absolutely blows the socks off your potential buyers. But what happens when you're creating a 360° virtual tour and all the spectacular window detail is blown out and not clear in the photos? In this tutorial, we will show you how to create a virtual tour without losing the window detail so you can showcase the property in the most accurate light possible. How to Set Up Your 360° Camera For this tutorial, we will be using the Ricoh Z1 and we will be taking bracketed shots to ensure we can capture the breathtaking outlook without losing both the internal and external focus. By using the bracketing technique, we will be capturing many different exposures which we can then blend together using our 360° Image Enhancement service. If you'd like to learn more about what bracketed images are, you can check out our previous blog here. In this case, we will be programming each bracket manually, and below is a list of the settings we will be using. Pair your 360° Ricoh Z1 camera with the Theta app, which is available on both the App Store and Google Play. Select the "cog" icon in the top right-hand corner Set the Shooting Method to "Multi Bracket" Set the Self-timer to "10sec" Set the File Format to "JPEG" Next, your image size should be set to "670x3360°" (or the highest number possible on your device). Please note, this can't be changed in multi-bracket mode. Once you have adjusted these settings, simply select "Done" in the top right-hand corner Then, click the "+" button to set your first bracket Set the Aperture to 5.6, Shutter Speed to 1/3200, ISO to 100 and WB to 5600K, then simply select "Done" You can then repeat steps 8 and 9 so you finish with seven brackets at the following shutter speeds Shutter Speeds: 1/3200 1/1250 1/640 1/320 1/160 1/50 1/13 Now each time you take a photo, it will shoot seven photos automatically at the different exposures that you have programmed here. It's important to note when taking your brackets, some of the images will likely be completely over-exposed. This is normal, and the reason for this is we have tried here to create a setting that will capture enough brackets when shooting in almost any environment. This includes a really bright sunny day right through to a dark basement. Unfortunately, the Ricoh Z1 doesn't use a light meter when bracketing, so it's up to us to try and guess the exposures that will allow us to capture the property in full detail. Shooting Brackets with Your 360° Camera Now that your camera is all set up and configured, it will automatically capture seven shots each time. Once you are ready to begin shooting, you simply need to select the shutter next to the camera and hide so you are not captured in the shot. The Wi-Fi range on the app may not be fantastic, so try to find a hiding spot not too far away from the camera itself when taking the shots. As the camera captures the images, be sure to check the results via the app on your phone to ensure all the spectacular detail outside the window is being captured. Don't panic if it takes you a few tries to get the exact settings required to shoot a property on your 360° camera. This is completely normal, and once you have the configuration correct, it's easy and fast. If possible, try and shoot the home at midday, which will ensure the sun is overhead rather than shining directly into the camera. This is even more important when capturing outdoor areas to limit solar flares on the camera lens. As with most real estate photography, always have the blinds open, turn all the internal lights on, keep the camera as close to eye level as possible, and ensure the home has been prepared properly prior to starting the shoot. If you'd like to learn more about preparing a property for the shoot, you can download our free Pre-Photography Checklist. It's always best to remove any unnecessary items from the room, but if this isn't possible, we offer Item Removal and Virtual Staging for 360° images. Conclusion Capturing professional 360° images doesn't have to be hard or time-consuming. By using these bracketing techniques, you can ensure your virtual tours stand out from the crowd and showcase the property in the best light every single time. BoxBrownie.com is currently offering a free virtual staging edit (valued at $32) to every RE Technology member (new accounts only). This offer expires on September 30. Click here to claim your free virtual staging edit. To view the original article, visit the BoxBrownie.com blog.
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Real Estate Porn and Floor Plans
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8 Ways for REALTORS to Get Home Safely
The National Association of REALTORS (NAR) is at the forefront of promoting agent safety in the real estate industry every day. Each September, NAR shines a spotlight on agent safety and well-being and its tenets of REALTOR®Safety: knowledge, awareness, and empowerment.
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Why Do Good Agents Get Bad Reviews?
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Are You Unknowingly Encouraging Sellers to List as FSBOs?
A recent Facebook post by a top-producing agent read: "I recommend that all sellers try for sale by owner." I couldn't believe it when I read it, so I read it twice. Yep, that's what it said alright. It just didn't use those words. Here's what it did say: "Congratulations to my clients who received six offers in eight hours. The real estate market is HOT, HOT, HOT!" Potential home sellers might interpret this post as, "Why do I need to pay an agent if the market is so 'HOT, HOT, HOT?' Maybe I should try to sell by myself."
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5 Branding Secrets Every Real Estate Pro Should Know
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Applying RPR Learning to Today's Revamped Market
Back in March, RPR began to offer even more blog articles, videos, webinars, tips and how-to's than ever before. The idea was that although REALTORS couldn't be in the field and working, they could at least be at home working on their business. And it worked! We know that plenty of agents took advantage of the time to learn new skills, explore helpful features and up their RPR game. Here's one story of a REALTOR who did exactly that, and how it's now paying off.
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How to Shoot Real Estate So It Attracts More Buyers
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Elevate's 'Monday Morning Mentor' offers marketing tips in small doses
There are a lot of moving parts and pieces to developing and executing a successful marketing strategy, and many real estate agents can easily get overwhelmed by a constantly revolving door of what you should—and shouldn't—be doing. Luckily, there's a great series from the marketing minds at Elevate designed to help you kick off your week with an easily consumable dose of marketing insight, led by one of Elevate's top trainers, Miles Greer. Streaming across Elevate's social channels, Monday Morning Mentor allows agents to dial in on Monday mornings for a 10-minute "brain dump" from Miles on a variety of topics like website SEO, email marketing, creating boosted posts on Facebook, virtual open houses, and much more. Not only does Miles speak in simple, laymen's terms (a.k.a., NO technical mumbo-jumbo), he also breaks things down into easily actionable steps to help you accomplish the goal of the week. With over 20,000 viewers a week on Facebook alone, it's clear that the Elevate Marketing Team is delivering much needed content to their real estate audience. Check out a few episodes: "Boosting Your Facebook Posts" "#Hashtags for Marketing" "What separates YOU from all of the other agents in your market?" Want more Monday Morning Mentor? Just pick your favorite social channel: YouTube Facebook Instagram Twitter LinkedIn TryElevate.com.blog To learn more about Elevate's Marketing Services and CRM: Request a demo Visit TryElevate.com
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How to Showcase Your Professionalism in a Virtual World
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Win More Listing Appointments with Facebook Ads
Most agents view Facebook advertisements as an effective lead generation tool. And why wouldn't they? Not only is Facebook a cost-effective advertising platform, especially in comparison to online real estate marketplaces, it's also where American consumers spend the vast majority of their leisure time. Just look at these statistics:
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27 Real Estate Statistics You Should Know and Understand
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Proven Tactics of Real Estate Super Producers
What does it take to be one of the most successful real estate agents in the country? Joe Sesso, the Executive Director of Sales Marketing for Homes.com, delved into the Secrets of Top Selling Agents archives and discovered four common themes that industry titans such as Howard Brinton, Tom Ferry, Alexis Bolin, Michael Maher and 11 others have used to build amazing real estate businesses. He outlined these themes and shared some of their tips in a recent webinar, which you can view here, or purchase the book for more profitable business tips!
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