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Knock Out Your Marketing Calendar for the Rest of the Year... in Just 60 Minutes!
Thursday, April 25, 2019 at 9:00 AM PDT How would you like a marketing plan for the rest of the year? And not just some list of vague strategies and ideas, but a detailed list of campaigns, ads, emails that a real-life real estate practice relies on to produce real results (like leads, commissions, and market share)? Well, you're in luck. This Thursday, we're going to let you "steal" the 12 month plan we use to achieve the essential goals of real estate marketing: getting more business from your database, finding new sources of leads—and getting recognized for the great service and care you provide! During this live training, we're going to cover: A full 12-months of marketing ideas, campaigns, and templates to help you generate more leads, listings, and commissions all year long. A simple email template that filled our pipeline with over $80k in commissions in less than 4 weeks. A script to turn an unlikely source of fans and advocates into human-billboards to build up your presence in your local marketplace. How to deploy "omnipresent marketing" in order to garner more clients and word of mouth business. The "bullet proof" campaign we need for ready-to-act prospects and quick commissions. Tools to turn more leads into customers and door-stomping advocates. Register now!
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How to Market Listings that Close by Maximizing Presentation Impressions that Last
Tuesday, May 7, 2019 at 11:00 AM PDT Wow clients in-person and online with a complete marketing package that takes time off your hands and adds engagements with your business. Sign up for the webinar and learn easy steps to bringing your listings to today's generation of homebuyer with immersive visuals that reach them. Register now!
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5 Ways to Revive Stale Real Estate Listings
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Take Open House Goers from Stranger to Closer
Thursday, April 25, 2019 at 12:00 PM PDT We all have open houses. Learn how to take an open house goer from a stranger to a closer! Register now!
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Top 3 Strategies for Building New Relationships and Generating High Quality Leads
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The Language of Sales: What to Say (and Not Say)
We are all being sold to... constantly. Unwanted ads, calls, and marketing e-blasts bombard us everyday. Here's how to be part of the solution and stand out from the noise. Many times it feels as if "permission" marketing has been thrown to the wind, but occasionally, we experience the better side of sales. The side where someone is presenting us with a valuable service in a helpful way. Successful agents know how to do this in their businesses. They deliver effective messages that persuade prospects and elevate their offering.
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Spring Is the Season to Prime the Summer Real Estate Buyer Pump
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How to Turn Online Leads into Commissions in 3 Easy Steps
"I've already spoken to someone, thanks." *click* That's exactly how you DON'T want your first conversation with a new lead to go. And it doesn't have to if you have a system in place for attracting, following up, and nurturing home shoppers. No system? No problem. Today, we'll show you the "three Rs" that one successful agent uses to convert online leads into sales. Ready? Let's go!
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The Risk of Using Tax Data in Your Listings
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RPR for Residential Investment Analyses
Wednesday, April 24, 2019 at 11:00 AM PDT Clients with questions about residential property investment can be better served by tapping into RPR's extensive commercial property database, investment analysis tool, and decision-prompting reports. Join this workshop to learn how to come up with the most accurate investment scenario possible for your clients. You'll learn to: Use historical data, zoning maps, and flood maps to evaluate a potential investment property and identify distressed properties that might present a good investment opportunity. Use RPR's investment analysis tool to run on-the-spot financial scenarios and analyze a property for long term hold or short term flip. Wrap it all up with customizable, client-friendly reports that lead to informed decisions. Register now!
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Must-Have Tools for Online Lead Conversion
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Back It Up! But What's the Best Way to Protect Your Data?
What's the worst thing that could happen to you today, technology wise? A computer crash occurs and ruins your hard drive. Or worse, it could be stolen. But it's only a major catastrophe if you didn't back up all of your data. Except, when was the last time you backed up all your data? Agents and brokers are typically extraordinarily busy during this time of year, driven by a surge in market activity and deal-driven deadlines. If backing up your hard drive keeps getting pushed down your "To Do" list, it's time to make sure you automate this process completely. The good news is you don't have to back up the data on your hard drive manually. That's the least efficient way to save data. And the best news: the options to back it all up are now easier to set up, faster to accomplish, and less expensive than they have ever been. Backing Up to a Portable Hard Drive This may be the most popular way to store your data safely in case something happens to your computer. It's also one of the most cost-effective means, and there's a plethora of automated software programs—many that are free or already installed on the portable hard drive you purchase. The price to store to a tethered hard drive has dropped dramatically. The best-selling 2 terabyte portable hard drive that's small enough to fit in your jean pocket or your purse is under $60 on Amazon. It's estimated that a 2 terabyte hard drive can hold over 170 million pages of Word documents or 620,000 photos or 400,000 songs or over 1,000 hours of video. For PC users, the most recent versions of Windows come with a built-in software system to back up your data. On Windows 8 and 10, it's called File History; on Windows 7, it's called Windows Backup. For File History, you need to set up how often you want to back up your files. It can be found from the Start menu if you go to Update & Security, then select Backup. Once you add a hard drive to File History, you can set how often you want automated backups, from once every 10 minutes to once a day. You can even set File History to delete your very old backups if you need more space. For Mac users, the simplest way to back it all up is with its built-in backup system, Time Machine, available on every Mac. It keeps a copy of everything on your Mac, and if you leave your hard drive connected, it automatically can make hourly backups for the last 24 hours, daily backups for the previous month, and weekly backups for each month. The way Time Machine works, like most back up programs, is that it doesn't copy your entire Mac each time, just what has changed. The reason why it is called Time Machine is that it will keep a copy of every document you change that day. If you deleted or modified a Word document on Monday and needed to get back that exact version on Friday, you can go back in time to retrieve it. But is using an external hard drive the best way to back up all your data? It depends, because there is a downside to portable backups. The biggest negative is you are likely to keep your computer and your portable hard drive in the same location. If there is theft and you lose both, you lose your data. The same thing happens if there's a fire. If you regularly store your hard drive elsewhere—like a weather and fire-resistant safe—it would be more secure, but how many people do that every day? And you have to remember to keep your hard drive plugged into your computer, or it can't back up your files. Backing Up to the Cloud Like the cost of portable hard drives, storage space online has fallen rapidly. When you use a cloud storage service such as Google Drive, Dropbox, or Microsoft One Drive, realize that all of these services use bank-level security and encryption. Let's say that unless you leave your password lying around, you should not have to worry about anyone gaining access to your data. Google Drive offers a 2TB storage plan for just $99.99 a year, which is more than enough for almost any agent or broker to back up their PC or Mac. Dropbox Plus offers a 1TB storage plan for $99 a year. Microsoft OneDrive offers 6TB bundled with Office 365 Home for 6 users or 1TB for each user for $99 a year. OneDrive's biggest appeal is your backup protection comes with online versions of Word, Excel, PowerPoint and One Note for a PC or Mac computer, tablet or phone. Backing up to the cloud with any of these services is relatively straightforward: you have to go through a menu-drive setup process, and then your device can be set to sync with these services automatically. If you are (almost) always connected to the Internet, you also could use your cloud storage service to act as your primary hard drive, freeing up storage space on your computer. If you do this, you gain access to all your main files from any computer, not just your own. Like backing up to a portable hard drive, backing up to the cloud has its pros and cons. In addition to being secure, data backed up to the cloud is stored offsite and redundantly, so you don't have to worry about the impact of a theft or fire. And the backup process is getting easier, faster and, again, less expensive. The key downside to cloud storage is you must be online. That isn't always possible when an agent is hosting an empty open house without internet access. Hotspots help solve this problem, unless an agent can't get a reliable cell signal from the open house, and that renders access to the cloud impossible during that time. Speed is the other big issue when recovering a backup up from the cloud. If you have to restore a computer backup that contains a large amount of data from the cloud, it will take a lot longer than a portable hard drive—and require more patience. If you have data limitations from your internet provider, this could also impact your real costs, or speed, or both. Some internet providers limit your total monthly data use, ratcheting down your speed when you exceed certain limitations. Cloud storage could add significantly to your data use. One more option: Online backup services While you can use Google Drive, Dropbox, and Microsoft OneDrive to back up your devices, there are specialized backup services online. Their only function is to back up your data online. The most well-known services are Carbonite and Backblaze. For $60 a year to use Backblaze, all of your data is backed up by default, so the setup process is automated. The service runs in the background with an internet connection. There's no storage limit, and that means unlimited backs. Backblaze also can be used with a portable hard drive to back up your data if you want to do both. It even saves copies of your deleted files so you can retrieve them later. Carbonite also offers automatic, unlimited online backup through a series of tiered plans based on how long you subscribe (discounted pricing with a 2- or 3-year plan) and how much protection you desire. Carbonite's basic plan is $72 a year with unlimited cloud backup. If you want to add the ability to also do an external hard drive backup for your redundancy protection, that price is $112 a year, and its Prime service combines a courier recovery service for $150 a year. The biggest downside for these online services remains speed if you only backup online. Bottom line Your client data is too important not to automate backing up your computer at least daily. If you also want to protect the priceless photos and videos you took on your favorite vacation that's on the same computer, your investment and time are minimal when you consider it protects you from a lot of potential pain and suffering, as when you lose your data, it is chaos. And before your backup, consider some spring tech cleaning to clear your hard drive of clutter and unneeded files. Finally, you may be one of the 600,000 fortunate agents and brokers with access to the number-one tech support service – Tech Helpline – through your MLS or association. That means you are a call or click away from getting expert help in setting up your new backup system at no charge, as you are covered. If you MLS or association hasn't added Tech Helpline as a member benefit, let them know you want access to one of the most popular benefits MLSs and associations can offer. More information is available at TechHelpline.com. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.  
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17 Common Real Estate Website Mistakes (and How to Fix Them)
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11 Reasons Why Agents Can't Ignore Virtual Walkthrough Marketing Strategy
More leads, higher closing prices and an engaging experience that keeps users on your website for longer – what's not to love about new marketing capabilities and portal-friendly 3D virtual walkthroughs? Here are 11 reasons why you should embrace this technology.
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4 Tips to Create an Effective Facebook Ad Strategy
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Why You Should Host a First-time Buyers' Seminar
First-time buyers bring a lot of specific questions and anxieties to their home search. That's why hosting a first-time buyers seminar is a great real estate marketing move: It will help establish your expertise and expand your network, while offering them some valuable advice. Not only will your personality be on full display, but you'll establish your authority on the local market and local laws and procedures. You'll show that you can disentangle real estate jargon for intimidated home-seekers.
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Contact Management Is a Contact Sport
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Trends in Online Marketing and Lead Generation
Online marketing and lead generation is a constantly evolving science. In the early days of the internet, simply putting a property online with text was a big chore that required agents (or their development partners) to have HTML programming skills. The next big evolution happened around 1999 when the industry launched the first Internet Display program called IDX. This allowed agents and brokers to publish all of the listings from the multiple listing service on their websites and enable consumers to search. This was quickly followed by the emergence of national property advertising portals like Realtor.com, MSN, Yahoo! and others. IDX and listing portals delivered a great savings to the real estate industry, which was focused on newspaper and magazine advertising at the time. It was not uncommon for listing agents or brokerages to spend between as little as $300 or well over $1,500 in the marketing of a property. Online home search grew in popularity among homebuyers as access to internet connected computers grew. The next huge growth in this category came along with the consumer adoption of internet connected mobile phones and tablets. Today, more than 50 percent of all property searches happens on a mobile device. Nearly concurrent with the adoption of mobile, popular social media sites have became conduits for accessing real estate information including Facebook, LinkedIn, Twitter, and now Instagram and Snapchat. The options consumers have today for looking at property is almost absurd. There are millions of agent websites, hundreds of thousands of brokerage websites, and hundreds of property portals. The abundance of these options has created some interesting consolidation. It is estimated that the top 10 real estate portals in America are visited more than 500 million times a month. Given that there are only about 5.5 million transactions a year in America, it makes you wonder what all of those people are doing. Agents and brokerages are recognizing that digital marketing and advertising is changing from "spray and pray" to highly focused and localized marketing. To accomplish this, solutions have emerged that support real estate marketers with geotargeting to a particular house, neighborhood, polygon, or Zip Code. Within those geographies, real estate marketers can tune their marketing for attributes like age, renter vs. homeowner, or any number of filters that narrow the audience. Another major development is the connection between customer management solutions and online marketing. There is an appreciation that one goal of online marketing is to help build a database of potential customers. This famous sales strategy of collecting contacts and staying in touch was famously dramatized in The Wolf of Wall Street where Leonardo DiCaprio encourages his sales team to stay in touch with the customer until they buy or die. Some research has emerged that provides some good guidelines for real estate agents who hope to develop a digital marketing farm. A good target is to focus your efforts on a group of 2,000 to 2,500 households. With a steady focus of targeted digital marketing, agents should be able to develop a sales funnel that will yield about two trades a month. The important ingredient to developing this volume of units from this number of transactions is the frequency and quality of your marketing and lead conversion efforts. Always remember that digital marketing only works if you respond inside of five minutes to an inquiry—or ideally inside of one minute. Consumers expect you to be ready to serve them right away. Want to learn more about online marketing and lead generation? Download our latest Success Guide today!    
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How You Can Add Flavor to 'LPMAMA' So Leads Stick with You
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Why Size Matters When Marketing a House
Gone are the days of copycat listings, uneducated buyers, the days of misrepresentation, and buyers' remorse when it comes to buying a home. Facilitating the sale of a home requires clear and accurate measurements if you want to keep pace in the competitive field as a Realtor. With new legislation, rules, and regulations like the Residential Measurement Standard (RMS) in Alberta, Canada, Realtors need to stay on top of it all to continue to be a valuable resource when it comes to helping sell a home.
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 2)
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8 Great Gmail Tips and Tricks
Gmail by Google is the world's most popular email program: 1.4 billion users. It's robust, simple to set up, easy to use, wickedly fast to search, and for most people, free. No wonder it's wildly popular among real estate agents. Gmail has many unknown and little-used features that can be hugely helpful. But like the secret menu at the West Coast chain In-N-Out Burger, most people don't know what's available. Here's your guide to some great Gmail tips and tricks to help boost your business:
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4 Tips for Growing Your Real Estate Business with Instagram
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6 Must-Haves for Your Multichannel Real Estate Marketing Plan
Agents, we have a quick real estate marketing quiz for you. Here goes: Should your digital marketing plan start and end with a Facebook profile? Is it smart to put all your metaphorical eggs in your website's "basket"? Is it fine to keep things "old school" and just resist a digital marketing plan altogether? Answers: no, no, and no way! These days, you know your prospects are using all kinds of channels to get their information, so having a multi-channel marketing strategy is an absolute must. Here are some tips for staying top-of-mind across channels:
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How to Show a Vacant Property Safely, Part 1
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Spring Cleaning Tips for Your Technology
One of the rituals of the spring – in addition to home buying season – is spring cleaning. It's a time when many of us clean, declutter and purge throughout our homes. But what about our technology: our laptops and smartphones? Spring is an excellent time for some spring cleaning for your tech too. Here are some ways you can clean, declutter and purge your way to a better tech experience the rest of the year with a tech spring cleaning. How to make your smartphone sparkle Do you know the best way to physically clean – and sanitize – your smartphone? To clean an iPhone, Apple recommends using a soft, slightly damp (distilled water), lint-free cloth. For a Pixel, Google tells owners they can use regular household soap or cleaning wipes. Most recent Samsung smartphones are water resistant, so Samsung recommends running these models under fresh water, shaking out excess water from the ports, and then wiping it dry with a microfiber cloth. If you need to do a deep-clean of a grimy smartphone, the easiest, fastest and safest way is to use disposable screen wipes, available from online retailers such as Amazon. The good news is that research tells us all of these methods do a pretty good job of eliminating most of the germs on the phone too. Cleaning your computer The host of the podcast "Ask a Clean Person," Jolie Kerr, told The New York Times you only need four items to clean a laptop: Rubbing alcohol, microfiber cloths, cotton swabs, and canned compressed air. The reason isopropyl alcohol is ideal is that it won't damage the computer's internal components. Kerr also says there's nothing wrong with purchasing specialized electronic or computer cleaning products, but they are most likely overpriced, and these homespun solutions will do the trick. The key to cleaning your laptop is to take your time. The first step is to turn it completely off (not sleep mode). Next, using the can of compressed air, go to work on the keyboard, then spray out all the ports. Experts say when using canned air, always use short bursts, as longer ones can cause condensation. The next step is to dampen a microfiber cloth with rubbing alcohol. Don't ever pour or spray fluid of any kind directly on your laptop. Now clean with the cloth between all the nooks and crevices. To clean your laptop screen, do not use any chemicals. You should only use a soft cotton cloth with a little distilled water. In fact, on a Mac with a Retina display, if you use a product like Windex, it will destroy the screen coating. Declutter and organize your screens If you save your files to your desktop as a shortcut timesaver and don't always remember to move those files to the proper destination, you could suffer from screen clutter on your laptop. Get your laptop organized during your spring tech cleaning by moving files into folders. For your smartphone, get your apps organized as well. On an iPhone, you can create different folders and group similar apps together to declutter your screen. At the very least, you should make sure you eliminate "widow" pages: screens on your phone that have one app – or a few – on an entire screen – requiring you to scroll more. That's a time waster. Consolidation of related apps on your smartphone screens can save you time. For example, keep all your travel apps on one screen with the ones you use most frequently positioned where you like to access best. For users who have access to Tech Helpline, they can reach out for help on setting up folders on their smartphones. For iPhone users who are do-it-yourselfers, Apple provides instructions here. For Android users who want to learn more about setting up folders on their own, this wikiHow article gives step-by-step instructions here. Time to purge How many apps are on your smartphone? Now, how many of those apps have you used in the last six months? If you don't know, the latest operating systems will tell you. If you have an iPhone, here's how to see when you last opened each app. First, select your Settings (gray gear icon) on your iPhone, then choose General (another gray gear icon). Go down and select iPhone Storage. You may have to wait until the data loads, but soon a list will appear of all your apps. They are ranked by the amount of data they consume and show that amount on the far right. Below the app is the information you want for purging: the last date you used the app. You may be surprised at the number of apps you have that you have not opened for more than a year. Don't be surprised if you have apps that have never been opened. We've all been there, done that, but the good news is you get a two-for-one: you purge the apps from your screen (declutter), and you will free up space to store more of what you want and use. To delete the app, you can do it on the next screen: select the unused app, and at the bottom, you will see a "Delete App" option. If you own an Android smartphone, it's also easy to clean up your unused apps by accessing the Google Play Store on your Android device. In the My Apps section, the place where you go to reinstall or update apps, you will see a list of all your current apps. The apps will show the amount of data they consume and when they were last used. The best part is you can sort these apps by "Last Used," which will group the least used apps at the bottom. From there, you can select the apps you want to purge. Your laptop probably also can use some spring purging. How many screenshots did you save for a quick email and then never deleted? Or created a duplicate image? Have you cleaned out your deleted files or trash lately? Have you gone through your programs to make sure you don't have any unwanted software – or bloatware – that you can remove? Going through your folders during the spring is a great ritual to start. Think about what you really need to save, what you can back up to the cloud or a portable hard drive, and what you can delete forever. Your tech devices, if they could thank you, would, because they may get even better without all that clutter. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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If You Are Not Generating Massive Sales from Your Email List, Try This
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The Ultimate Guide to Real Estate Keywords
There's no doubt that online search is one of the most important tools for helping prospects find your real estate business. According to the National Association of REALTORS, 50 percent of real estate customers find the home they eventually buy through online search, and plenty more use search to identify the real estate agent who helps them find the right home. So it's important to make your website as search engine-friendly as possible—which starts with using the right real estate keywords. Today, we're going to take a closer look at what real estate keywords are, how they work, and what you can do to leverage the power of keywords for your real estate website.
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Leveraging Insights to Drive Higher Lead Conversions
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 1)
For both new and experienced agents, spring is always a busy time in the real estate market. After the dull winter season, prospective buyers look forward to springtime to purchase a home. Of course, as a real estate agent, you want to take advantage of the growing market during this time, so how do you separate yourself from the competition? How do you capture more than your fair share of hot prospects, and how do you ensure that past clients call you when thinking of buying or selling a home this season? In this two-part series, we will show you how to stand out as a real estate agent in a competitive market, specifically during a busy time!
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Create and Deliver a Winning Listing Presentation
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111 Blog Ideas for Real Estate Professionals
Running a real estate blog can be a really great way to increase traffic to your site--and position yourself as an industry expert at the same time. But it isn't always easy to come up with blog topics, especially when you're always on the go! So to help you kickstart the creativity, here's a handy list of 111 ideas for when you just can't think of something your clients and potential clients will want to read.
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5 Essential Strategies for Your Real Estate IDX Website
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Safe Selling: Reading the Predator, Part 2
What are the signs that a prospect is gearing up to attack you? It's all about the adrenaline, and the physical and verbal signs that adrenaline is surging in a would-be attacker's body. So why are the signs of rising adrenaline important to look out for? Because it's the body hormone that's released when a predator is preparing to attack--and if you see the signs of an adrenaline surge, it's time to get out NOW. Watch the video above to learn: The nonverbal changes to look out for How a predator's voice changes prior to an attack, and why What to look for when a predator is trying to cover up adrenaline surge symptoms
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Listing Agents Offering 1% and $1 Commissions: Is This a New Trend?
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5 Tips for Winning More Listings with Your Property Data Tool
Looking for an edge to beat out the competition for listings? Look no further than your property data tool. From generating CMAs to helping you overcome seller objections, this tool can help you impress prospects and win more listings. But how? To find out, we turned to an expert. Nikki Morgan of CRS Data has spent years training agents on how to leverage public records. "The best thing agents can do is to come to the table with the information that your property data solution can arm you with," says Morgan. "Not just words, but the facts." Here are five ways agents can tap into their property data solution to impress sellers and win more business:
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How to Find a Fantastic Niche
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4 Ways to Use Market Stats to Win More Business
If there's one thing you should know about the psychology of your prospects and clients, it's this: they're nosy. And the sooner you let that fact sink in, the sooner you can use it to your advantage. It's simple human nature--we want to know what's going on around us. And for homeowners, that means knowing which homes are for sale in their neighborhood, what their asking price is, the value of their own home, and so much more. So how can agents and brokers use this to their advantage? Lean on your market analytics tool to create insight-driven reports that you can share with leads and clients. (Don't have an analytics tool? Check out our Success Guide to Market Analytics for a few great recommendations.) While there are myriad ways you can use a market analytics platform to connect with your sphere, today we'll highlight four easy metrics you can leverage to connect with prospects and win more business. 1. Days on Market Trends One of the most important things that market statistics can do is help educate your clients and set proper expectations from the beginning. To help sellers grasp how long their home may be on the market, use your analytics tool to compare how long local homes are staying on the market versus last year. 2. Median Home Price Changes Trying to get a potential seller off the fence and into the market? Use market metrics to demonstrate how now is a good time to sell. What do prices in your area look like compared to last year? If they're rising, now is a good time for sellers to cash in on ongoing price appreciation. If your analytics show local prices are slowing, becoming stagnant, or even dropping, that's good news for buyers and may be what you need to bring hesitant first-timers into the fold. 3. Inventory Changes How many months of inventory does your local market have? Most of the U.S. is experiencing on ongoing inventory shortage that's driving a seller's market. Use your market analytics platform to find out how true this is for your area. Generate a report that you can email to clients, share on social media, in your newsletter, or on your blog. Explain how things have changed year-over-year and what that means for sellers, for buyers—or even for affordability in your area. 4. Support for Pricing a Home We know that you know how to price a home correctly, and you know that—but do your clients know? Agents can rely on market statistics to demonstrate your knowledge on pricing a home correctly. And you can swim right through the emotional undertow that sellers often experience during pricing conversations. For example, you can can analyze home price versus days on market to show how homes you've listed have sold more quickly thanks to the thorough pricing analysis you offer to clients. If your seller wants to price their home at $500,000 and needs to sell within 60 days, this comparison can tell them how fast other homes in this range have sold. If the DOM is too high, then the price likely is, too. Offering this kind of numbers-driven information positions you as the local market expert, and helps you steer sellers to a better price from the get-go, avoiding price reductions in the future. Want to learn more about leveraging market analytics? Check out our Success Guide to learn more about analytics trends and how to select a market analytics tool.  
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Top Tips for Dominating Your Local Market this Spring
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10 Real Estate Apps that Will Amplify Your Productivity
Welcome to our annual "Best Apps" article; a yearly entry that has proven to be very popular among agents. Once again, we've researched and gathered up an impressive collection of digital applications that will make you a more efficient and more successful REALTOR. Gone are the days when apps were strictly for early adopters and tech wizards. Nowadays, incorporating business apps into your everyday workflow is the price of admission in the ever-changing, on-the-go real estate landscape. Using these apps can make you more productive, more responsive, and more capable to serve your clients and gain new ones. Enjoy this year's 10 Real Estate Apps That Will Amplify Your Productivity:
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Know Your Numbers to Get Analytics Working for You!
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5 Habits that Make You a Less Productive Agent
Productivity is a popular subject these days and rightfully so! We fight more distractions in our work day than any cohort of working adults before us. Are you maximizing your productivity as a real estate agent? Or, rather, is it a constant battle for you to work smart and complete your tasks each day? A productive day may help you sleep better at night, compared to an unproductive day, which can also be frustrating. Here is a list of five habits that interfere with productivity, along with some suggestions on how you can turn them around to be a more productive agent.
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Facebook Ad Changes for Real Estate: What Agents and Brokers Need to Know
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Success with Testimonials: 3 Steps to Getting Them with Ease
Remember the famous childhood rhyme, "Sticks and stones may break my bones, but names will never harm me?" Well, think again. In today's digital age, words matter, and more importantly, what people are saying about you can make an impact on your business' reputation.
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Safe Selling: Reading the Predator, Part 1
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Facebook Live for Your Business: As Easy as Point-Click-Shoot
Are you wondering how you can engage more with your followers on social media and build your business at the same time? There are many ways to do this. Probably one of the best is to use video – more specifically, Facebook Live. Using Facebook Live to build your business will not only help you engage with your friends on Facebook, but will also provide you with opportunities to showcase the different aspects of your business. Whether you are trying to provide tips for your clients or show a listing, Facebook Live might be the next best thing for your business.
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How to Quickly Establish Rapport with Clients
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Why the Top Agents Leverage Success Metrics in a Shifting Market
3 key metrics you should be tracking There's been a lot of buzz lately about the shifting market, and you've likely been hearing steps and strategies to help you be prepared for what may come in your local market. Whether it just shifts slightly to a more balanced, normalized market, or there's a noticeable lull in home sales, the name of the game is being fully prepared at any time with a solid business model, that's evergreen and "shockproof," so that your profitability doesn't suffer. One tactic that will help solidify your profitability (no matter the market), is clearly tracking and measuring success metrics.
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CoreLogic and Homesnap Join Forces on Integrations to Matrix
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5 Simple Steps to Share Your RPR Market Activity Report on Facebook
RPR's Market Activity report is an ideal option for agents who want to create enduring and results-oriented relationships through social media. The report presents a snapshot of changes in a local real estate market based on listing and MLS information, and includes active, pending, sold, expired, distressed, new for lease, and recently leased properties, as well as recent price changes and upcoming open houses for a period of up to six months. Here's a quick tutorial on how to post your RPR Market Activity Report to Facebook.
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Best Tips for Driving Traffic to Your Real Estate Website
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57 Hilariously Terrible Real Estate Photos
Where would your dream home be? Would it be a rustic farm hidden in the woods or maybe a luxury condo in Manhattan? Would the interior be more traditional, have shiplap walls, or the latest modern trend? Yes, we love great real estate photos that really capture the perfect house. This post, though, is a tribute to the other kind that we've all seen.
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6 Surefire Ways to Get Top Dollar for Your Seller
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Safe Selling: Showing Prep Tips for When You Can't Arrive Early
In a perfect world, agents would always have time to arrive at a showing before their prospect in order to prepare the home for a safe showing. But as we know, the world isn't exactly perfect. What happens when you arrive to a showing at the same time as the buyer and don't have time to take the necessary safety precautions? That's what we'll show you in this week's Safe Selling episode. Watch the video above to learn: How to set expectations with prospects before a showing that you'll need to enter the home alone first A sample script to use when setting those expectations Why it's important to prepare the home for your safety... no matter what
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How to Spring Clean Your Real Estate Website
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The Secret to Success with Prospects Pro
Wednesday, March 27, 2019 at 10:00 AM PDT Get a full head start! In addition to all of the basic CRM functionalities, the Pro subscription offers a wide array of management, communication and development tools that will enable you to go beyond your objectives. These tools have been developed in collaboration with real estate brokers intent on providing impeccable service to an ever-demanding clientele. Which Prospects CRM features will be covered: Match CMA Facebook Publishing Tool Hotsheet Prospecting tools Register now!
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Everything You Need to Know About Setting Up and Using a CRM
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Simple Social Media Marketing Strategies for Real Estate Agents
Real estate agents have been using social media to connect with real estate clients for many years now, leveraging sites like Facebook, LinkedIn, Twitter, Instagram and YouTube to reach and engage clients and prospects – all with a goal of driving new business. If social media is on your radar as a marketing strategy to explore but you're not sure where to start, here are a few simple social media strategies you may want to consider.
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Top 3 Tips for Following Up with Real Estate Leads Like a Machine
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Managing the Meltdown: Successfully Navigating Your Clients through a Stress-Free Home Buying Process
Moving into a new home is among the most stressful events an individual will go through in their lifetime, right up there with a divorce, the death of a loved one and the loss of a job. Yet surprisingly, most real estate agents are never taught how to manage a client's emotions in a way that will prevent a meltdown from occurring. By using a few simple techniques and front-loading the process to show clients what they can expect at each step of their journey, it's possible to mitigate and even avoid meltdowns, says Steve Wener, a San Diego-based real estate agent.
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Getting New Business from Old Clients
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How to Create and Effectively Use Email Lists to Grow Your Business
Do you remember when we liked getting email? We liked it so much that Hollywood once made an entire movie about it. In You've Got Mail, the charming and feisty shop owner (played by Meg Ryan) had an email flirtation with the business savvy, but slightly annoying corporate executive (played by Tom Hanks). Each time they heard the addicting ding signifying a new message, they couldn't wait to read it. Remember that feeling? It goes without saying that these days, things may have changed a little bit.
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Beyond CCPA and GDPR: New Digital Privacy Developments that Realtors Need to Know
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Safe Selling: Stay Out of Outbuildings!
It's one of the simplest, yet most crucial of safety rules to follow when showing a home: Stay out of outbuildings! Even though plenty of properties have structures like detached garages and sheds--and even though many buyers will be interested in seeing them--NEVER go in. So what should an agent do instead? Check out this week's Safe Selling video to find out! Watch the video above to learn: Why outbuildings are a hazard for agents and an opportunity for predators How to physically position yourself when showing outbuildings What to say to clients when they want to see an outside structure And more!
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How to Promote Your Business and Brand with Facebooks Ads
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How to Sell Your Listings Using Video and Social Media
Have you ever wondered what you can do to take your real estate business to the next level? Sue "Pinky" Benson figured out the best option: use videos. Benson is a Realtor based out of Naples, Fla. When she moved there three years ago, she found that the market for real estate was extremely competitive. She knew she needed to create a competitive edge that would separate her from the other Realtors. Two and a half years later, her idea to branch into videos paved the way to her success.
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Do This One Thing to Increase Your Google Results!
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5 Lead Generation Mistakes to Avoid in Real Estate
Generate more business (and save a few headaches) by avoiding these common lead generation mistakes! Whatever your lead generation strategies are, you've likely fallen into a few of these common traps. Fear not! Trial and error is part of what makes any business thrive. We've put together a list of the top five mistakes we see agents make when it comes to lead generation. If you can avoid these missteps, you'll save yourself a lot of wasted energy!
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Real Estate Website Testimonials Done Right
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10 Remarkable Features of the RPR App that Will Increase Your Productivity
Incorporating RPR usage into your daily business activities will help you better serve your clients and close more deals. However, even every day users of RPR may not be aware of all the shortcuts and hidden features that lie within this essential real estate data app. Implement these ten time-saving tips and watch your productivity go through the roof!
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6 Signs It's Time to Rethink Your Referral and Lead Flow
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Keys to Buying Market Analytics Products
Before you purchase any software for your business, always check for resources available from your local, state, and NAR. Realtors Property Resource is a great example of a member benefit that offers a strong array of market analytics reports that can be beautifully branded to the agent and broker. The best part is that NAR offers this tool as a member benefit. The MLS is the second place to look before purchasing market analytics products. In our Success Guide to Marketing Analytics, we highlight CRS Data, a service that is licensed by MLSs and delivered as an MLS subscriber benefit at no extra cost. Franchises or networks like Leading Real Estate Companies of the World also offer market analytics tools either for free or through a partnership program with technology companies that typically offer some customization benefits and/or cost benefits to franchisees. Check out these services before you buy. On RE Technology, we filter products by their suitability to MLSs, brokers, or agents. When you log in, the default should align with who you are, but there is the option to change your status (see the image below). For example, a broker may want to research market analytics tools for an agent. Likewise, an agent who is part of a selling group or a team may want to look at market analytics tools that suit multiple users as a brokerage would. Ask lots of questions about data refresh rates when you are considering market analytics tools. Some update in real time with the MLS using data synchronization methods like Application Programming Interfaces. Others will commonly update every 15 minutes. Some update daily and others may only update once a month. Speed matters, especially when you can have 10 percent swings in property values from month to month. Also, look at your overall technology budget. Sometimes you can sacrifice some redundant tools to invest in some great market analytics tools that really improve your business performance. Want to learn more about how to make market analytics work for your business? Download our FREE Success Guide to Marketing Analytics today!    
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The Dos and Don'ts of Content Marketing in Real Estate
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Safe Selling: Easy Tricks for Navigating Stairs
We're going to bust another agent safety myth today: Despite what you may have been told, NEVER let a prospect go all the way up a flight of stairs before you do. Why? Because you'll lose sight of them, and then a predator posing as a prospect can hide around a corner in preparation for attacking you. So what's a better alternative? Find out in this week's Safe Selling video. Watch the clip above to learn: The ideal distance to keep between you and a prospect when climbing stairs One trick to keeping prospects in sight even when they turn a corner Why the handrail is your best tool in protecting yourself The move you need to make to evade an attack from above
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How to Break Through a Plateau in Your Real Estate Business
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Converting Prospects Through Conversation, Not a Script
As an agent, do you have a reliable strategy and system for engaging with and converting potential clients? Whether a prospect walks into an open house, comes by way of an online ad, or through a chance encounter at a local coffee shop, having a framework in place to guide the conversation and assess their needs from the get-go will prove invaluable down the road.
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The Latest Trends in Market Analytics
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Top 5 Beginner Camera Tips for Real Estate Photography
Starting off in real estate photography? Not sure where to begin? We're here to help! This article will explore five practical tips for anyone starting off in real estate photography that will help speed up your workflow and improve image quality.
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The 5 Real Estate Apps Every Agent Should Be Using
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Choosing the Right Ad Strategy for Your Real Estate Business
There are dozens of ways to advertise and thousands of places to do it. When you drive around town, you see other agents on billboards, buses, and benches. They pop up in your Facebook feed and you're always seeing things they posted on Pinterest or Facebook. Those agents have taken steps to ensure they're always top of mind and easy to get a hold of. If you've ever wondered if you could be winning more leads or how to plan an effective advertising strategy, our guide to advertising will help. Find out if you need ads and what kind of ads will benefit your business below.
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How Realtors Can Stay Relevant in 2019
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Why Is Home Buying Emotional? It Should Be Logical Too!
Moving is listed as one of the top three most stressful life events. As one of the largest financial transactions in life, it can be hard to remove the emotion from the transaction. Neuroscientists have determined that emotions such as love, vanity, and pride can play a central role in this entire process. The way we feel can help determine what decision we make and why. Part of the role of a Realtor is to help your clients navigate the big emotions that come along with buying or selling, whether it be love or hate. While emotions will always play a part, rational decisions must also factor in. Realtors work hard to balance both the emotional and rational thought processes. We know that when making rational decisions, we often consider things like profit, security, and health. Rational purchases require extensive research based on concrete information like property dimensions, home inspections, and pre-qualification that can help to manage and mitigate emotional responses. In 2017, NAR did a survey of homebuyers and sellers to determine which features they found most helpful when doing real estate research. This survey gives us insight into the areas where emotion and rationale meet. Further, it gives insight into the tools that may help your clients focus on the rational side of the transaction. Source: http://goiguide.com/iguide-showcase Photography Photos continue to be the most useful and requested items during a home search. The importance of quality, professional photos can't be understated. Often these will be the buyer's true first impression and determine whether they will request an in-person showing. While photos can evoke emotion, they can also assist buyers with quickly eliminating spaces that don't work for them. Floor Plans One of the most underutilized real estate marketing features of all, properties with floor plans, see an increase in click-throughs by 52 percent. They're a true differentiator in the industry and make your listings stand out from the crowd by supplying new and interesting information in an easily understandable format. When a floor plan is included in a listing, it helps potential buyers to better visualize the layout of the house, especially if it is interactive. Property Details While floor plans are the best tool for emotionally moving into the home before ever buying it, they provide a very real and rational value – room dimensions. Room dimensions and overall square footage should be considered in terms of comparing recently sold prices in the market, as well as current comparable listings. Virtual Tours Coming in fourth on the list are virtual tours. While 3D virtual tours are often produced to create an emotional response, they also allow a buyer to judge the utility of the space for their needs. It's not just about how the room looks, it's about how usable the rooms really are. Being able to virtually look out a window, stand in a doorway, or walk down a hallway personalizes the experience in a way that is both emotional and rational. As humans, emotion will always play a role in major purchases. But with the right tools, data, and expertise, you can help your clients base their biggest financial decisions rationally and confidently as well. Brought to you by Sara Penny, Communications and Marketing Manager at Planitar Inc., the makers of iGUIDE, and the iGUIDE® Team. Follow the link for more information on how iGUIDE 3D Virtual Tours can help you save time and connect more with your clients.  
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The Dumb Thing About Smart Homes
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Top 10 Tips to Finally Conquer Your Email Inbox
At this moment in time, how many emails are in your inbox? Today, one woman said 20,000 emails, and she just ignores most of them. Twenty-thousand may sound extreme, yet many people have thousands of emails in their inbox. We are talking about the number of total emails sitting there, not just the read ones. An attorney I work with is completely up to date with all his emails. His wife had only 22 emails in her inbox. That is a rarity. As business people, and in our personal lives, the number of e-mails we get each day can be daunting. A disorganized inbox can hurt our business and productivity.
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Safe Selling: Opening a Lockbox and Door
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Using Podcasts to Build Your Real Estate Brand
Whether stuck in traffic or on the treadmill at the gym, chances are you've listened to a podcast at least once. In today's digital world, they're more popular than ever and according to 2018 Edison Research, "monthly listeners grew from 24 percent of Americans 12+ to 26 percent year over year." Lisa Fettner, VP of Marketing at ReferralExchange, recently interviewed Bill Risser, VP of Digital Strategy at Fidelity National Title and Founder/Host of The Real Estate Sessions Podcast, to discuss all things podcasting. If you're considering starting your own podcast, below are a few tips from Bill to keep in mind:
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How to Follow-Up with Leads 450% More Effectively
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5 Types of Real Estate Clients You Need to Understand
In the "Age of the Customer," any business looking to survive puts their client at the center of their operation. Today, it's the consumer, not businesses, who are driving business decisions, which means that it's vital for real estate agents to understand their clients on a deeper level in order to make the sale. Don't assume you know what your real estate clients want
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Why Responsiveness Is the Most Important Quality in a Real Estate Agent
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How to Turn 'No' into a 5-Figure Commission
Anyone who works online leads knows it takes skill to turn a property inquiry into a potential client, let alone a commission-earning deal. Texting only makes things more difficult, with no assurance of a timely response and no way to rely on body language to see if a connection is really being made. Difficult, but, as San Diego-based real estate agent Steven Wener recently proved, not impossible.
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5 Buzzworthy Real Estate Marketing Trends You Can Use
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Safe Selling: Dealing with the Dangers of Master Suites
Last week, we talked about how easy it is to get trapped in a bedroom by a dangerous prospect during a showing. We also showed you how to protect yourself when showing standard bedrooms--but what if you're showing an irregularly shaped master suite? In this week's Safe Selling video, we tackle exactly that issue. Watch the video above to learn: What to do when a prospect has a question from the en suite bathroom. How to protect yourself when you have to enter the bedroom to speak to the prospect. How to use the door jamb to protect yourself--and what side of the jamb is best to stand by for an easy escape. A diagram possible escape routes when showing a master bedroom
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Get the Advantages of 3D Virtual Tours Working for You
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What Can Real Estate Agents Do to Improve Engagement with Leads?
Selling real estate is a constant dance. You've got to find ways to attract leads, then nurture clients and close the sale...all at the same time. If you get the first part right, the rest of the sales process can go more smoothly. Here are a few tips to help you really engage leads to move them into the sales funnel.
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Building Your Brand on Instagram? These Tips Can Help!
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How to Follow up with Online Leads
Once you have digital marketing campaigns in place and start receiving notification of fresh leads, the ball is in your court to nurture these relationships. In order to effectively nurture your online leads, be sure to follow these steps:
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Food, Facts, and Floor Plans
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How Many Houses Should Buyers 'Date' Before They Settle Down?
The 37 Percent Rule How many people should you date before you commit to one? What about candidates to interview before making a decision? Parking spots to pass by before choosing? How many homes should buyers look at before submitting an offer? How many offers should they review before accepting? As with any decisions where comparisons are being made, committing is scary. If you commit too soon, you risk out on a better option down the road. Too late, and you may have passed up the optimal choice. Thankfully, there is a simple mathematical rule that may help home buyers consider how long to search and when it's time to decide.
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Top 10 Podcasts for Real Estate Pros
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3 Steps to Attract Real Estate Clients You Love
Attracting clients will be one of your top concerns throughout your real estate career. Real estate agents who learn how to attract the right kind of client for them early on have the best opportunity to create a flourishing practice that meets their needs personally and professionally. Just about every real estate agent wants clients who: Respect their time and effort while engaging with the process. Provide them with the kind of compensation that they expect. Connect them with other clients who can build their business. Many real estate agents take years before they figure out the winning formula for attracting leads. Part of the reason is that it's easy to assume getting great clients for you is complicated. Luckily, you can set expectations and take concrete steps to help you meet them. Here's how to do it:
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