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Should I Join a Real Estate Team?
As a real estate agent, you have to make a lot of decisions about how your business will operate. You have to pick a brokerage, decide if you want to become a broker, start a team, work from home, choose an office, and that's just the beginning. One of the things you should no doubt put some time into considering is joining a real estate team. While it's not for everyone, there are some pretty good perks to joining a real estate team. There are also several factors to consider if you think it might be the right fit for you.
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Who is Your Ideal Real Estate Customer and How Does Your Website Serve Them?
How much time have you spent identifying your ideal real estate customer? When it comes to real estate websites, the vast majority use a kind of shotgun approach to customer acquisition. The typical residential real estate agent wants to list homes and work with buyers too. When you can do both in one deal, it's a party.
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Tips to Present Your Listing in Its Best Light
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5 Ways Using RPR Will Impress Your Clients
At RPR, we believe educated, empowered and successful REALTORS are essential for a thriving and sustainable real estate industry. Our aim is to provide technology solutions that help you, as a REALTOR, make profitable, well-informed decisions for you and your clients. Here are five ways that using RPR can impress prospects and clients.
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Marketing to Millennials: Identifying Trends for Future Homebuyers
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Facebook Marketing Best Practices
Thursday, January 30, 2020 at 10:30 AM PST There are a lot of people on Facebook. It's what makes advertising on Facebook so powerful: you have the potential to reach TONS of new sellers and buyers to make your business grow. Unfortunately, it also means that your ads will be seen by the wrong people from time to time. Join us as we teach you Facebook ad best practices to help you reach the right potential customers. We'll show you: How to share your Cloud Attract landing pages on social media quickly and effortlessly How to boost your posts How to create your first Facebook ad and who to target ...and more. Register now!
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How to Actually Generate Good Quality Leads on Facebook
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4 Skills That Will Catapult You to Success
Would you like to make 2020 your best year ever? It is a time to leap, yes 2020 is a leap year, and your opportunity to leap into spectacular performance in all areas of your life. Make the first year of the decade one worth remembering. Here are the top skills that will greatly enhance you in every area of your life:
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AuthentiSign: Basic Essentials
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Top 10 Roadblocks: Clearing the Path to Success
Wednesday, January 29, 2020 at 10:00 AM PST There are plenty of reasons why leads may start to pull-back when you reach out to them. Get one step ahead by understanding common roadblocks and how to clear the path. In this session, we'll share the top 10 challenges in connecting, converting and establishing value with online leads and how to overcome them. Examples of what we cover: Just wanted more info on the property Not ready to talk to an agent The listing is under contract Register now!
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Safe Selling: Dealing with the Dangers of Master Suites
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Instagram's Latest Change: What It Means for Your Business
Since its founding in 2010, Instagram has become one of the top social media platforms in the world. According to Hootsuite, Instagram attracts one billion users each month. A recent announcement from Instagram's CEO, Adam Mosseri, shared that the platform would be removing public likes. In a follow-up tweet, the company said they wanted users to "focus on the photos and videos you share, not how many likes they get." Their main focus is to make users' well-being and mental health a priority, rather than popularity.
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Run Your Real Estate Business with a Smartphone Using Cameras and Scanners
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Friday Freebie: Business Planning Checklist for 2020
There are 15 days left in January--and 15 items to check off in this week's Friday Freebie. Today, we're highlighting a free business planning checklist that agents can use to make sure their business is prime, commission-earning shape for the year ahead. Read on to learn how you can end the first month of 2020 poised for success. Free 2020 Business Planning Checklist, courtesy of Homes.com Have you ever heard the phrase, Plan your work and work your plan? It's somewhat of a mantra at the RE Technology office. That's because we know that goals are never achieved without a plan to achieve them. But planning can be intimidating. That's why we like this week's Friday Freebie. It's a 15-item checklist from Homes.com that breaks down the work of preparing for a new year into small, manageable tasks. That way, you won't get overwhelmed and give up before even starting. Aim to accomplish one task every day starting today, and your business will be in tip-top shape once the real estate market starts to warm up again. Here's a sampling of checklist tasks: Update personal information on your website and social media channels Research competitors' advertisements and content for new ideas Add customer reviews to your website Take a new headshot Pretty painless, right? If you're ready to take on the new year, download Homes.com's 2020 Business Planning Checklist today!
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How 3D Tech Is Ensuring Accuracy and Transparency in the Transaction
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3 Big Tech Trends: What's ahead for 2020 and beyond
Famous physicist Edward Teller once said, "The science of today is the technology of tomorrow." Both science and technology are making breakthroughs at a record pace today. The result is an increase in the velocity of new technology designed to improve how we live and how we work. What's on the horizon are technologies that promise to improve the real estate business for agents and consumers alike. Here is a sampling of remarkable technologies we will see in the next year and beyond that will impact us all at work and at home.
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1 Big RPR "Wow" Moment and 5 Closed Deals
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6 Ways to Improve your Real Estate Email Marketing
If you're not seeing results with your real estate email marketing, it's time to ask yourself a question. When is the last time you updated your email marketing strategy? To keep your audience interested in your messages, and engaged with your brand, it could be time to shake things up! To help you, we're sharing email marketing tips from Trish Barry of Mastermind Consulting, along with our own suggestions!
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Read This If You Use a Mac, iPad or iPhone
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Is Your Listing Description Turning Consumers Off?
Imagine if you had a magic power to know exactly how readers would react to the description text that you write about your new listing. "This lovely two-bedroom fixer-upper..." According to research from ForSaleByOwner.com, the word "fixer-upper" is a horrible term. In fact, even buyers who say that they want to buy a fixer-upper are not likely to react positively about a property being called a fixer-upper. The study found that for consumers over the age of 45, "turnkey" is the most desired feature they seek out in their next home. That is probably a good word to use in your property descriptions. Now think a bit further about how you are going to market the property. Think first about the age of the likely homebuyer. If they are between 45-64, they are probably juggling kids in high school or college, have been promoted to the most stressful job of their career, and have little time for anything other than family and saving for retirement. They do not want homes that require a lot of work or maintenance. Great schools are also a key priority, not surprisingly. Instead of hesitating to share school information, do the work to verify what school district your property falls under. It's also ideal to share not only the district, but the specific schools that children will attend. Districts can have great variations in the quality of schools. The research also revealed that men and women have different priorities when choosing a home. Men are most interested in a property that their partner loves and that provides an easy commute and great schools. Women, on the other hand, are interested in a turnkey home in move-in condition. Men and women share strong interest in a close commute and great schools. If you would like to download the entire study, you can click here.
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Safe Selling: Why Bedrooms Are a Danger Zone During Showings
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Profiting from the iBuyer Trend
It's no secret that iBuyers are expanding their reach in the real estate market, often causing agents to worry about their place in the industry. In the most recent Secrets of Top Selling Agents webinar, Anthony Lamacchia shares his secrets for working with iBuyers in "Worried about iBuyers? Well they aren't going away!" Lamacchia is the Broker/Owner and CEO of Lamacchia Companies in Boston, Mass. He also owns Lamacchia Property Management, Lamacchia Development, and REAL Training Systems Inc. As an advocate for real estate-related topics, he is an expert in the industry. In 2018, Lamacchia was nominated for Inman's Most Innovative Broker/Owner for his REAL Training program and expanding platform of "how-to" videos for agents. In his Secrets webinar, Lamacchia shows what agents and brokers can do to thrive during the growing iBuyer phenomenon and get a cut of the marketing trend.
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Run Your Real Estate Business with a Smartphone Using Video Conferencing
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Success Story: "Nightmare" Breakup Leads to Happy Ending
This week's Success Story has a plotline like a romantic comedy: it involves a breakup, the realization of a mistake, and a happy ending. Our hero in this week's story is Veronica Figueroa, leader of top Orlando real estate team The Figueroa Team. Find out how she met her ideal real estate match, what happened when she left that real estate platform to try something new, and how a reunion got her business back on track. Playing the Field Veronica partnered with real estate CRM and marketing platform BoomTown in 2012. After five years, she decided to leave BoomTown to try something new—and to make sure she was providing her team with the best technology possible. At the time, she was seeing new features, like text message marketing, crop up in other CRMs across the industry. But communication is important in any relationship, and rather than checking to see if these new features were in development at BoomTown (which they were), she moved her team to a new platform. In fact, BoomTown had recently released two game-changing new features. Success Assurance offers the perfect mix of tools and services to handle lead generation, expert lead qualification, and lead management, serving conversation-ready prospects to agents. Additionally, Marketing Central allows clients to generate more leads and listing opportunities through a self-serve advertising portal. "I didn't dive deep enough to say, 'When is it coming? How do we make this still a part of our future even though we don't have it now?' I was impatient. I fell victim to just chasing that shiny object," she says. The Grass Isn't Always Greener Unfortunately for Veronica's bottom line, those shiny objects didn't do her team any favors. Rather than the 500-600 transactions they typically completed in a year, The Figueroa Team plateaued at just 300-350 transactions after the technology change. "I didn't realize how much we damaged our business by making the switch. I mean, it meant removing everyone off our website—people that we have been nurturing for so many years. It meant disrupting my team. It meant losing the opportunity to stay connected with consumers—trying to shift them over to another platform," she says. Not only that, Veronica couldn't help but compare the new platform to her ex-platform—and the comparison didn't leave the new platform looking so good. "I was basically measuring them to the standard of BoomTown and that's when I knew instantly. This is a nightmare," she says. "We could have done so much more, and how many lives could we have impacted? How many more careers could we have helped if we would have stayed put?" Returning "Home" to the Right Partner "Partner" is the key word in Veronica's reunion with BoomTown. Rather than just being a useful technology tool, BoomTown acts as a partner that offers support services, success management, coaching, and more. "That's why we chose to go back to BoomTown. We knew we needed a system we trusted. We needed to feel protected and safe in that area of our business with our team, making sure that business was just flowing naturally, organically with the new changes that we were going to make," Veronica says. "I guess I felt like I had to be doing something new and fresh at all times, but I realized that can be a part of our business, but it can't be a part of disrupting our systems, because our systems are the foundation of our business. We came back to BoomTown because BoomTown was a solution for me to be able to run my business with ease, and for me BoomTown is home." Watch this product tour to learn how BoomTown can become your partner in success. Can't decide which BoomTown product is right for you? Compare packages.
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Your Smart Home Primer
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Repurposing Your Listing Photos: 3 Timeless Shots that Live on Beyond the Sale
Real estate is a hyper-local business, and your photos should help you sell your expertise in your market. Prove that you're a specialist in everything from the architectural style of homes to the natural scenery and popular hot spots by getting extra mileage out of your listing photography. Repurposing your listing photography investment can save you money on an independent lifestyle shoot. Ask for these three shots from your real estate photographer to use on social media, your website and print marketing materials:
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Tips for Taking Full Advantage of Matterport's Digital Twin Toolbox
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How to: 3 Steps to Investing in your Real Estate Business this Year
This is a new year, which means all the more reason to hit the reset button and start prioritizing. If you haven't already done so, you may ponder the thought of refreshing, re-evaluating or even starting your real estate business, and this is the perfect year to do so. But the question is, how do you start investing in your real estate business and where do you start? The solution is an easy one and we have a few tips that may help you out.
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RPR Commercial: 3 Ways to Start 2020 on a High Note
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Safe Selling: How to Keep a Safe Distance from Prospects at a Showing
Let's talk about safe spaces--and, no, we don't mean that kind of safe space. In this case, a "safe space" is a healthy amount of distance that you should keep between you and prospects during a showing. As we know, a certain amount of distance makes good safety sense. But how close is too close--and how can you tell if you're far enough away to reduce your risk of being attacked by a predator posing as a prospect? In this week's Safe Selling episode, find out a quick and discreet way to make sure you're staying a safe distance away from a client. Watch the video above to learn more! Next week: Why bedrooms can be a danger zone during showings—and how you can navigate them safely.
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51 Content Ideas for Your Real Estate Newsletter
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2020 Hindsight: Game-Changing Tech and Tools from the Last Decade
The New Year is a great time to look back and remember how far we've come. We've put together a list of some of the most game-changing tech that was born this last decade as well as some that could prove big in the next decade. How has this technology changed the way you do business?
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Run Your Real Estate Business with a Smartphone: Building Social Media Exposure
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5 Ways Real Estate Agents Can Hit the Ground Running in 2020
Real estate agents know there's no such thing as a slow season for them. During the winter months when most markets are quieter, agents need to be ramping up their marketing and prospecting efforts so they have a deep well of leads going into the busy spring season. While the season is slow for your clients, move fast to hit the ground running in 2020 with these five real estate tips:
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Run Your Real Estate Business with an Android Phone using Email, Messenger and Text
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6 Creative Ways to Freshen Up a Stale Listing
Even a great property with professional marketing can fly under the radar in the real estate world. According to Zillow, the average home was on the market for 68 days last year. But anyone who has bought or sold a house before knows things can happen much faster or slower. If you are struggling to find the right buyer for your for-sale property, you are not alone. Below, you will find six tips to bring new life to your listing.
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Real Estate Advertising Using Your CRM (Real Estate Marketing Ideas)
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How to Keep Your Email Marketing Simple
When an online form prompts you for your email address, we're quick to feel guarded and protective of giving away this type of access, whereas in the past it was given without a second's worth of thought. The reason for this hesitation is because people are tired of being sold to and bombarded with these in-your-face marketing messages. They're tired of giving away their information and allowing you to commandeer their digital peace. This reluctance is still prevalent today, but when you've unlocked the idea that email is to further your relationship with your reader rather than to pitch them, you've entered a dangerous level of freedom with how and what you communicate.
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The Importance of Self-Care for Real Estate Agents
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How to Fit Prospecting and Farming into Your Marketing Budget
No leads, no business, right? True as that might be, it's hard to put numbers to the value in seeking leads. How much of your time should you dedicate to prospecting marketing each week? And how much of your overall real estate budget? This is our quick guide to making those decisions.
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Run Your Real Estate Business with an iPhone Using Email, Messenger and Text
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Winning More Listings through Teamwork and Technology
"We're just not into selling," isn't something you expect to hear from a real estate team. But that's exactly what Gabriel Dusharme and Brian Voigt of The Voigt Advantage team have to say about their approach to business. Instead, the pair prefers to focus on caring for their clients and guiding them through the home buying and selling process. That care extends to the technology they use to get their clients' homes in front of as many buyers as possible. In this interview, Dusharme and Voigt share how they leverage technology to drive a positive client experience.
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[Best of 2019] Listing Agents Offering 1% and $1 Commissions: Is This a New Trend?
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[Best of 2019] 7 Google Sheet Templates for Real Estate Businesses
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in January and is #2 in our countdown. See #3 here. In the real estate world, there's no telling what will come up or what you'll have to tackle in any given day. Fire drills aside, it's crucial to have a base plan for your business. A cozy home of organized data to fall back on. But fret not. If you're not the savviest when it comes to spreadsheet sorcery, Google Sheets has you covered. They have a library of pre-made templates to help make organizing your business (and your workouts, finances...life!) much much easier.
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[Best of 2019] 5 Things an Agent Should Never Say to Leads and Past Clients
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[Best of 2019] Headshot Ideas from the Pros: Stand Out from the Crowd
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in September and is #4 in our countdown. See #5 here. One of the biggest agent concerns is finding ways to stand out in the crowded marketplace of other agents. Why, then, do so many agents copy other agents? From websites to scripts, originality is sabotaged at every turn. And this is most apparent when it comes to an agent's photo. Nine photos out of 10 are absolutely identical. The hands are either on the hips or arms are crossed. Is it any wonder that consumers have the notion that all real estate agents are alike? Step away from the pack during your next photo shoot. Here are some ideas from the pros.
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[Best of 2019] 19 Real Estate Memes and GIFs that Will Make You Smile
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[Best of 2019] Facebook Business Pages: 4 Hidden Features to Boost Visibility
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in January and is #6 in our countdown. See #7 here. Want to maximize your presence on social media as a brokerage or individual agent? A Facebook Business Page is a great starting point--so long as you're venturing past the default settings. Whether you recently set up shop or your business has lived on Facebook for a while, fine-tuning your page with the following tools is a must. Learn how to customize your layout, communicate with customers, compete for business, and analyze trends:
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[Best of 2019] Friday Freebie: Downloadable Report for Home Buyers and Sellers
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[Best of 2019] 10 Real Estate Email Subject Lines and Why They Work
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in April and is #8 in our countdown. See #9 here. The average user sends and receives over 100 emails every day. The odds that they will open every email they receive are slim, especially if they're wary of unknown senders. So, how can you ensure that your audience is opening and reading your carefully crafted emails? The answer lies in the simple, unassuming subject line. While most email subject headlines are less than one or two sentences long, they can spell the difference between a read message and another junk email. About 80 percent of readers never make it past the headline, or in this case, the subject line. Here's how you change that. Here are ten real estate email subject lines to help you master the art of the email.
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[Best of 2019] 10 Real Estate Apps that Will Amplify Your Productivity
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Safe Selling: How to Maximize Your Visibility During a Showing
The appointment is set, and you've just arrived ahead of your prospect for a showing. Beyond previewing the home to learn its layout and features, this is the perfect time to prepare the listing so that you're safe during the showing. How? As we've learned, the first step is to open all the blinds and turn on all the lights so that neighbors can see in. The next step? "Blocking" your presentation. "Blocking" is a theatrical term that means planning where you're going to stand. In the case of real estate, that means planning where you're going to stand during different segments of your showing presentation. Watch the video above to learn: Why windows are your key to staying safe Why it's important not to stand somewhere you can't be seen from the outside of the listing The red flag that predators may display when you've denied them an opportunity to attack Next week: Why you should take the literal "high ground" when showing a home or meeting with new prospects.
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[Best of 2019] The Top 6 Things Agents Need to Know about PDFs
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Christmas Lights Brighten Your Real Estate Business
Most real estate markets slow down in the weeks leading up to Christmas, but that doesn't mean it's time to stop working on your business. Come December 26th, buyers will be out in bulk, ready to find a home for the new year. One option to get into the holiday spirit and meet potential buyers and sellers is to showcase neighborhoods that have gone above and beyond this season with beautiful displays of Christmas decorations.
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Run Your Real Estate Business with a Smartphone using Information Management
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Is Your Headshot Killing Your Business?
We've all seen them: Realtor headshots on for sale signs, bus benches, business cards, you name it. But do they actually make an impression on potential buyers and sellers? In an industry where a Realtor's image is their brand, it's hard to think that those carefully crafted photos are a waste. To find out if a real estate agent's photo, whether it be a selfie, cartoon or glamour shot, was affecting the amount of business received, Transactly set out to poll potential buyers and sellers from across the US.
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Free Real Estate Marketing Strategies
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A Guide: How to Become a Real Estate Agent
So, you've heard you can make a good living as a real estate agent, and you think you have a decent sense of the real estate agent job description. But how do you get in on the agent life? Taking clients around to find their dream house may be a highlight of the job, there's a lot more to the role! As an agent, you'll need to know how to review property values and sale prices. You'll need to make recommendations for listing prices and bids. You'll need to learn to estimate your own real estate salary according to expected commissions and plan your finances accordingly. You'll need to be ready to work through negotiations, which can get thorny and drawn out. You'll need to know neighborhoods and cities — not just the perks of living there, but also any laws and regulations related to residential real estate, too. No wonder the job requires a real estate license! There's a lot to learn, but the job is ultimately a rewarding one. Here are eight important steps for how to become a real estate agent:
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Why You Shouldn't Fear Calling Tech Support
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How the Right Real Estate CRM Will Save You Time
Real estate agents are busy, and efficiency is a huge priority. Not managing your time wisely can greatly reduce your productivity and ultimately harm your business. An investment in time management is an investment in productivity. One of the best tools to help you with this is a real estate CRM, known in full as customer relationship management software. We know that this software can help save us money by organizing our contacts and marketing efforts. But did you ever think about how it can save you time? In a busy industry, the right CRM functions more like a productivity tool. Here are five ways a great real estate CRM will save you time — just make sure you select the right one!
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How to Show the Lighter Side of Your Brand
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What does Gary Keller have to say about "focusing" on success? This #1 Team Leader tells you.
The no. 1 high-end, luxury real estate team leader in South Carolina, according The Wall Street Journal, shares the secrets to his success. Once a year, Matt O'Neill of the Matt O'Neill Team evaluates the seven elements in his life that require his attention in order to strive for personal growth, professional growth, and self-improvement. Surprisingly, they aren't what you might expect! In the brief video below, Matt shares those seven elements and leads you through your own personal self-evaluation. When you are done, be sure to sign up for his one-hour webinar on December 17th where he'll deep dive into the idea of "Goal Setting," how it's changed his life, and how it's helped him achieve over $225M in business in 2019. Key Discussion Points 6:14 - Business and Career6:51 - Health and Fitness7:08 - Family, Friendships and Relationships7:55 - Lifestyle and Adventure8:20 - Financial and Investment8:32 - Personal Growth and Intellectual Development9:02 - Practicing Appreciation and Gratitude10:00 - Final "Focusing" Question (Courtesy of Gary Keller) Register for Matt's Upcoming Webinar on December 17th Have you ever practiced the art of goal setting? It's an amazing, holistic way to evaluate the seven key elements that make up your life, practice gratitude for your successes, and set goals for self-improvement over the coming year. Over the course of this one-hour webinar, top-producing agent Matt O'Neill and Elevate's VP of Marketing, Bondilyn Jolly, will work attendees through the self-evaluation, offering tips, tricks and insight from their own personal and professional stories. Attendees will exit the webinar with an ACTION PLAN to help tackle their 2020 goals and make it their best year yet! Webinar attendees will receive a FREE DOWNLOAD of the "Life Wheel" self-evaluation sheet, as well as Matt's "magic" document from this popular Goal Setting Workshop. Register today!
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Top 10 Tech Christmas Gifts for Real Estate Agents
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Real Estate Smartphone Tricks: Using Your Phone's Calendar
Is it just me or is life more hectic now than ever before? Being self-employed, a contractor and an entrepreneur means our life is filled with appointments, phone calls and to-dos--and that doesn't even include our so-called social life. We need one place to see everything going on in our life, whether it's work or play, and be able to see it quickly. What is the one thing we have with us 99% of the time we are awake? Yes, our smartphone. I travel often and use public restrooms; I learned just because somebody is talking doesn't mean they are talking to you! Embarrassing! Let's talk calendar and how we should start using it effectively. In this series, we will be covering different parts of the smartphone, and I am doing them in order of importance. We started with contacts and now calendar. How in the world do you expect to be organized without having a calendar to keep track of events, reminders and important dates? I believe the two most used calendars are Apple and Google. Many of the tips work for both, and will do my best to explain features. Let's start with a fun one in both calendars. Go to calendar and rotate your phone to landscape. Quickly, you have week view; I use week view regularly. Great thing about both calendars—they sync to all your devices. If your Apple devices don't, go to Settings > Top of screen your name > iCloud > and confirm your calendar is on for iCloud. Love the categories by color feature on both calendars. On Apple, go to your Mac > Calenda r> File > New Calendar and name the calendar. To change color, highlight calendar, Control-Click and tap "Customer Color." On Google, go to Calendar.Google.com and sign in. On the list of current calendars, find other calendars and tap "+" and name and create new category. Once done, click on the three dots and pick a color. Let's put the first three articles to work together. Need to catch up? Take a minute and read the last two articles. First, read my article on Text Replacement. Follow the instructions on how to set up text replacement. Decide how you want to set up what works for you when it comes to contacts. For example, if you wanted to build a shortcut for me, you could either use my initials, db, or my first name, dick (notice no capitalization). Let's say you have a new buyer or listing. Set up a text replacement for each person—I know that sounds like a lot of work, but it's not really when you see how quickly this will help you and amount of time saved. I suggest you go to "Contacts" and add the text replacement shortcut for reference. Back to the calendar. Now every time you do an event, reminder or hopefully anniversary of when you sold them a home, use the text replacement. Both calendars have the search feature. Use the text replacement to see every entry in the calendar for that contact. Speaking of anniversaries, set it up for an annual reminder with maybe a five-day notification so you have time to handle how you contact past clients. Remember all the bells and whistles promised in the calendar part of CRM? I could write about ten more articles about the calendars offered free by Apple and Google, but need to move on. Next article will be all about Apple Notes and Google Keep and information management on your smartphone. Dick Betts is a national speaker, trainer and consultant. Learn more at www.DickBetts.com
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Friday Freebie: Let this CRM Coach You to Success in 2020
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8 Ways to Generate Free Real Estate Leads with IFTTT
IFTTT (If This Then That) is a free internet tool to get unrelated apps and websites to talk to one another. IFTTT works by connecting two apps and designating triggers. Whenever an event occurs in one app, a second event automatically occurs in another. It's a fantastic service that has led to an explosion of productivity across the web. As real estate professionals, there is a lot we can do with IFTTT. We can save time by setting our blog to automatically post to Facebook. We can be more responsive to clients by setting up email reminders for a missed call. We can be more organized by synching our phone contacts to a Google Sheet.
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9 RPR App Features to Increase Your Productivity in the New Year
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Real Estate Marketing 2020: Special Dates and Themes
2020 is coming, which means it's time to start planning your marketing strategies now. Because there's so much content out there, today's consumers--and future homebuyers--expect a little something extra to inspire and inform them. No matter whether you're focusing on email, social media, or even a real estate blog, here's a list of special and themed days you can use to inspire and inform with your content!
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5 Important Tips for Posting on Your Real Estate Social Media Accounts
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How to Score a Touchdown in Your Career with a Real Estate Seminar
We're nearing the end of football season, where our favorite teams battle it out to make it to the playoffs, and later, the Super Bowl (we hope). As loyal fans, we expect our favorite players to bring their A-game — a task that requires some training behind-the-scenes. While your favorite players get to work to land touchdowns on the field, you can pursue your own training to score big in your real estate career. You'll be sure to take the win by getting hands-on at a real estate seminar this year! Here are three things you'll do at a real estate seminar to totally change your game. 1. Get Familiar with the Game If you want to win, you have to understand the game. Real estate is a large, complex industry, and there's always something new to discover. A real estate seminar helps you better understand the field you're in while teaching strategies for success. You learn the industry inside and out to help you make the smartest plays and gain an advantage over your competition. 2. Huddle with the Best Players Look for seminars that share advice from the folks at the top of their game. Learn what the pros are doing, and determine which tactics you can implement in your own business. These events tend to attract like-minded people, so you are bound to meet others with similar business goals and positive attitudes. That energy is electric. Network at these seminars to build relationships that will take your real estate game to the next level. 3. Practice, Practice, Practice When the top teams train for the big game, they practice certain skills over and over — tackling, passing, running, etc. It's the same for you in real estate! A hands-on seminar gives you the opportunity to perfect your game through practice at the event. By attending the event, you will emerge with strategies and tactics you can implement immediately to improve your business. While your favorite teams compete to win a spot in the playoffs, you can win in your business with the perfect networking and training event. The brand new Buffini & Company Master Class is a great start — this one-and-a-half-day, immersive real estate seminar is coming to ten cities in North America with networking opportunities, success strategies and a panel of local Buffini & Company top agents to share their insights on working by referral. Register today so you can get out there and become the champion of your business!
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Your Complete Real Estate Prospecting Guide
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What Is CRM?
The following is an excerpt from RE Technology's latest Success Guide: Unless you have been a salesperson in a prior career, CRM or Customer Relationship Management may be a new concept to you. The idea behind having CRM software as a sales professional is that it organizes your contacts, tasks, and calendar for all customer activities in a single place. This allows you to plan your work and work your plan so that no customer opportunity is ever missed.
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Top 10 Closing/Housewarming Gifts for Your Buyers
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Holiday Tips for Electrical Safety
The holiday season has arrived and your clients and contacts may be getting ready to decorate their homes for the holidays. If your clients are gearing up to go all out, be prepared to offer some guidance to help them stay safe as they decorate. As their real estate agent, you might be able to provide some tips that will keep them (and their home) safe during the holidays – especially if they're thinking about selling their home or if their home is currently on the market.
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Real Estate Smartphone Tricks: Using Your Phone's Contacts as a CRM
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RPR's 2019 Product Highlights
It's hard to believe, but 2019 is almost in the rearview. It's time to look back, reflect and review all the key enhancements that RPR released throughout the year. In a focused effort to help REALTORS "wow" their clients and close more deals, RPR launched various platform and app upgrades throughout 2019. Each one designed to position you at the center of every transaction, and to help your business grow and flourish.
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5 Quotes that Will Motivate You to Become the Best Real Estate Agent in the New Year
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3 Easy Holiday Marketing Ideas for Real Estate Agents
Somehow it's that time of year again! Before you know it you'll be going full-speed ahead into 2020. While the holidays are a great time to slow down, enjoy family time, and focus on business planning, we all know there is always the opportunity to generate more business. So here are a few quick marketing ideas to capitalize on this holiday season!
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Rebuilding Your Real Estate Business After a Disaster
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Run Your Real Estate Business with a Smartphone: Text Replacement
Welcome to the first technique article on running your real estate business with a smartphone! Our first topic is using Text Replacement. I believe no matter your device, this can help you work smarter rather than harder! I'll be covering both iOS and Android devices as both have Text Replacement. I will also cover a program available for Windows 10 that will also provide Text Replacement.  So, what is Text Replacement? It lets you can write a quick message or even a few paragraphs by simply typing a shortcut—and boom! your message is available with a single tap. For example, I wrote the following message just by typing nhb: "Thank you for contacting me to work together to find a new home for you and your family! I believe working together, we will achieve the goals you seek!" All of that by just typing nhb in a multitude of programs and apps! Text Replacement on iPhone Apple users, let's start with you. On your iPhone, go to: Settings > General > Keyboard > Text Replacement. Your phone might have one entry already, omw, which is the shortcut for "On My Way." Hit the + sign and add your own. Make it an easy short entry like btw, which is a shortcut for "by the way." Next, be sure all your Apple products are logged in to the same iCloud account. Now open up your Mac and go to: System Preferences > Keyboard > Text tab Here, you should see what you added to your iPhone. (On your iPad, follow the same directions for the iPhone.) Text Replacement on Android Let's talk Android. Start with: Settings > System > Language and input Next, expand the Advanced tab. Under the Tools section, tap Personal Dictionary. Next, find the + Add button. Then, just create your shortcut—make it simple and remember what you added. Text Replacement on Your Computer On your Mac, as long as you're logged in, your text shortcuts from your iPhone will also work on your Mac. You may need to adjust a few settings on programs, but when I set up, mine it worked in all the places I tested. Windows 10 does not have a native text replacement feature. You can do a web search for shortcut software for Windows. Or, you can try a web browser extension like Text Blaze. How Can I Use Text Replacement? Now let's see where we can use our shortcuts on our phones: Text messages Facebook and Facebook Messenger Instagram LinkedIn Snapchat Calendar ...and the list goes on. Basically, anytime the text box opens for typing, the shortcut will work. A few ideas for you: nhb - new home buyer nhl - new home listing tg -Thanksgiving message And everybody should do these things right now to reduce time spent entering your contact information into forms: Make this your email address: @@ Pick a number to represent your phone number: I use 77, for example Set up your initials for your name: For example, I use db Set up your own system. Be sure it makes sense and is easy to remember. Don't get so carried away that it takes you longer to find the shortcut than just typing out the whole thing. Text Replacement will become a major piece in this series on running your business on your smartphone. In fact, all of future articles will be making reference to Text Replacement! Hopefully, you have already read my first introduction article in this series, "Can You Run your Real Estate Business with a Smartphone? YES!" If not, please take a moment and read how I plan on helping you get the most out of your smartphone. Stay tuned for many more articles as we help you build a complete system! Dick Betts is a national speaker, trainer and consultant. Learn more at www.DickBetts.com
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The 6 Trends We're Seeing in Top Real Estate CRMs
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C2EX: Professional Growth for REALTORS
We know you're on top of your game when it comes to "wowing" your clients and closing more deals. If you want to boost your professionalism even more, look no further than C2EX. Short for "Commitment to Excellence," C2EX is an NAR program that was designed to empower REALTORS to elevate every single aspect of their skills, strengths and standards.
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3 Strategies to Cut Through the Noise and Build a Lasting Business
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5 Components of the Best Agent Websites
A real estate agent's website says a lot. It can either be helpful to its audience of prospects, or not. It can either contribute to an agent's goals of building an online brand and generating leads, or not. The best agent websites have the boxes checked in both of these categories. Now the question is, what do the best agent websites look like? What components do they have that set them apart? And most importantly, how do you get the best real estate website that will benefit your business? Let's examine the features that make an agent website stand out from the crowd, and how you can get it:
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Why Lead Follow-up Is So Important
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Real (Estate) Talk: How a Single Mom and New Agent Achieved Success in 6 Months
How did you feel when you first started in real estate? If you're anything like Tina Minshall, you probably felt worried—worried about building your pipeline, worried about supporting your family, and worried about navigating the ins and outs of the industry. As a new real estate agent and a single mom to an autistic son, Tina had those same concerns. But those concerns quickly receded as Tina built a real estate family of mentors and caring clients. In just six months, she has created an impressive book of business and far exceeded the goals she initially set for herself. How did she do it? In a recent video interview with Bondilyn Jolly of Elevate and 3sixtyfive.agency, Tina shares the secrets to launching her business and achieving success so quickly. Tune into this interview for an inspiring conversation and some key takeaways. Here are a few highlights: 1:50 - On creating one big, happy real estate family: "My family is first. However, my clients become family most of the time, which is awesome. And I've managed to integrate my son into some of those families." 2:55 - Tina's secrets to work life balance: "Be you, be human … You just can't pretend your way through it." 4:30 - Tina on the technology that drives her success. "I understand that social media is where it's at, or video is where it's at. None of that is my gig. I like to meet people and sell houses, but I understand that I have to do all of it." She uses the Elevate platform to automate her social media and blog posts on busy days, generate leads, nurture leads, and more. 6:55 - Tina shares how Elevate saves her time, but also lets her personality shine: "Elevate lets me be me when I want to be...me. I don't want a stuffy, everyday Realtor's site or image or anything like that. I need me to come out. I have a personality, so people should know that." One of her goals is to change the public's sometimes negative perception of REALTORs. 9:45 - Tina on her #1 piece of advice to other real estate agents: "Be you. Be human." Watch Tina's full interview for more great advice:
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6 Success Tips for the New and Pro Real Estate Agent
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How to Grow Your Business with Leads from Instagram
Real estate is more visually driven than ever before and to be a successful real estate agent, these days you need to know how to utilize all the tools. That is exactly what Marki Lemons-Ryhal explained when she shared her tips and best practices to help your Instagram business boom during her recent appearance on the Secrets of Top Selling Agents webinar, Increase Your Presence and Leads Quickly with Instagram and IGTV. Lemons-Ryhal is listed in the top 10 percent of REALTORS in the Chicago area and has earned the REALTOR Achievement Award and The President's Award from the Chicago Association of REALTORS. She shares her expertise by speaking at conventions and other classes to teach agents to use social media to benefit their business.
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Can You Run Your Real Estate Business with a Smartphone? YES!
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What Makes a Great CRM?
The following is an excerpt from RE Technology's latest Success Guide: When looking for a CRM for the first time, we recommend developing a checklist of features and a ranking system for each of those features. Try this criterion: Feature Importance to Me Ease of Use Here's a brief walkthrough of how you might rank a feature.
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Success Story: How One Agent Knew It Was Time to 'Level Up'
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What Do Real Estate Clients Actually Want?
Buying or selling a home is a major emotional event. Clients put their faith on the line with a real estate agent to deliver and exceed their expectations--while remaining a rock throughout this roller coaster ride. While every client and situation is different, there are many similarities that stand out to help you navigate for a positive end-to-end experience. Here are five things that real estate clients want from you:
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How Real Estate Coaching Can Help You Achieve Your Goals in 2020
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Using Online Marketing to Grow Your Luxury Real Estate Business
The majority of buyers start their home search online. They search current listings and look for the right real estate agent to help them through the buying process. With luxury real estate, the impact of online marketing is even more powerful. To attract and keep affluent clients, agencies must project an image of luxury from the start.
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Enhancing Photos and Virtual Staging: Know the Rules
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5 Tech Tools to Elevate Your Next Real Estate Video
There are a lot of considerations to make before you film a real estate video: what to say, what to wear, where to shoot. However, one of the biggest questions real estate agents face before delving into the world of video marketing is what to buy. What technology will help you produce the best video and how much do you need to invest? If you're just starting out and have a decent smartphone, that's a great place to start. The camera and microphone should be able to record a decent video. If you are thinking about taking your quality up a step, consider pairing some of these items with your smartphone for higher quality results without having to invest a fortune in video equipment.
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How to Quickly Switch Between Programs and Apps on Computers and Smartphones
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Friday Freebie: 2020 Real Estate Market Outlook
A special annual event is upon us—and no, we're not talking about the holidays (yet). It's Brian Buffini's Bold Predictions: 2020 Real Estate Market Outlook, a free live webcast on Dec. 10 that we're telling you about a FULL MONTH in advance so that you can be sure to secure a seat. Why is this event so in-demand? Read on to learn all about it in this week's Friday Freebie. Free webcast: 'Brian Buffini's Bold Predictions: 2020 Real Estate Market Outlook' Reason number one for this event's popularity: Brian Buffini knows his stuff. Among other events, he predicted the Great Recession, the impending automation of the real estate industry, and the housing shortage. "I've been in this business for 33 years, and the only constant I've observed in real estate is the change in market trends," says Buffini. "This broadcast is meant to help agents navigate these shifts so they can better serve their clients and handle anything the 2020 real estate market throws their way." Here's what Brian will cover in this year's webcast: The state of the market How to future-proof your business against industry disruptors Where your best leads will come from in 2020 How to capitalize on current trends to supercharge your business So if you're wondering where the real estate market is headed next year, register for this event before it fills up. Tip: Take notes, because you can share this information with your clients—via blogs, social media, newsletters, or during friendly conversation. Sharing up-to-date market knowledge establishes you as their go-to real estate resource. Don't miss out. Sign up now and secure your FREE virtual seat!
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5 Keys to Building a Real Estate Team
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Virtual Tours: The New Qualification Tool
If you put 10 real estate agents in a room and asked them to swap their most interesting viewing stories, you could come back hours later to find them still trading tales and acting out anecdotes. For all the diverse colour and detail, however, there will be two common themes – the majority of the stories will be about negative, odd or downright rude viewings, and the agents will have spent large amounts of time away from their office in the process, accompanying people who have no intention to proceed.
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