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Can You Recover an Old Gmail Account?
Since its initial introduction on April 1, 2004, Gmail has become the world's most popular email service with nearly a billion and a half registered users around the globe and a favorite among Realtors. But have you ever deleted your Gmail account only to regret doing it? Well, fear not, because there is a way to reverse the process as long as you act quickly. Here's a thorough guide to restoring your Gmail account.
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Safe Selling: Showing Prep Tips for When You Can't Arrive Early
In a perfect world, agents would always have time to arrive at a showing before their prospect in order to prepare the home for a safe showing. But as we know, the world isn't exactly perfect. What happens when you arrive to a showing at the same time as the buyer and don't have time to take the necessary safety precautions? That's what we'll show you in this week's Safe Selling episode. Watch the video above to learn: How to set expectations with prospects before a showing that you'll need to enter the home alone first A sample script to use when setting those expectations Why it's important to prepare the home for your safety... no matter what Next week: What happens when you're prospect really is a predator? Learn how to tell when they're gearing up for an attack—and how to stay safe.
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Get the Most out of the RPR/zipForm Partnership
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Lead Capture and IDX: A Trifecta of Winning Solutions
Tuesday, February 25, 2020 at 11:00 AM PST With the addition of our most recent option, FBS Products now has a trifecta of powerful home search solution. Solutions designed to capture leads and support your brand. In this webinar we will review the primary features and benefits of our line-up so you can schedule a free consultation with one of our IDX specialists that is customized to your needs. In this webinar we will review: Spring IDX Agent - Our all in one, all online solution for busy agents that want a professional site that is fast and simple to set up with little to no maintenance needed at all. IDX Smartframe - A powerful yet easy to use cut and paste system that works with any website and offers a flexible way to customize searches to niches, neighborhoods and more. WordPress IDX Plugin - Our most powerful option that uses the web's most popular site creation platform that scales to compete at any level. The suite of WordPress widgets included in the Plugin allow limitless customization and more. Don't miss your chance to see which IDX option is the best for your needs and snag a promo code to save some $$$* Register now!
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Understanding the 2020 Real Estate Market
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Best Apps to Track Your Business Expenses: Expensify and Mile IQ
My last article was about adding a communication platform using Slack to help you run your business. This week, it's about something most of us are terrible at doing--accounting and business expenses. I have been fortunate that a couple of my contract jobs used Expensify, and it made my job so easy by keeping records and recording expenses, so I wanted to share.
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Build a Profitable Real Estate Team and Get Out of the Grind
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18 Tips to Make a Normal Real Estate Listing Video into Internet Gold
There are a lot of real estate listing videos on the Internet. There are also a lot of bad ones. People come up with excuses. "My listings are nothing special." "People only care about luxury listings." "I don't have good equipment." It's nonsense. Check out Brad Simmons' channel on YouTube. He has more subscribers showing multigenerational homes in rural Kentucky than former Bravo star Josh Flagg does showing Malibu mansions. In this this post, we'll show you 18 tips to take a normal listing video and turn it into ratings gold.
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Top 5 Data Needs for Researching Commercial Properties
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Fun 30 Second Quiz: What's Your Time Management IQ?
Take this fun quiz to see how well you're doing at staying organized and managing your time effectively. It'll take less than 30 seconds to complete. Jot down either true or false for each question and at the end of the quiz, check the scoring system below to see how well you did.
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Growing Your Business with Advanced Virtual Tours
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TransactionDesk Basic Essentials: Starting Point
Friday, February 21, 2020 at 9:00 AM PST A perfect starting point, especially for those new to TransactionDesk. Come learn the best time-saving tips and tricks from one of our top trainers! In this webinar, you will learn how to: How to access your TransactionDesk® account Navigation Bar Dashboard Views/Understanding the Wizard Customizing your Dashboard Creating a Template Creating a Transaction and Applying a Template Adding Documents to a Transaction Form Tools Register now!
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Discover New Prospects and New Listings with RPR
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10 Valentine's Day Gifts for Real Estate Agents
Real estate agents are great at picking homes, perfect neighborhoods, and helping their clients through complicated contracts. And, of course, they're also great spouses, partners, friends, siblings, and parents! Got a real estate agent in your life that you want to spoil this Valentine's Day? Want to treat yourself to something sweet? Check out this list of 10 gifts for the real estate agent in your life.
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3 Rules for Smoother Transactions and More Referrals
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3D Walk-throughs Aren't Just for Listings: Capture These 6 Local Spaces to Boost Engagement and Business Opportunity
As a real estate professional, a meaningful connection to your community is vital to the success of your business. But we know you've heard the same advice on the subject over and over--host events, be a source of community information, volunteer, etc. Today, however, we're going to introduce you to a high-tech way to connect to your local market--and, bonus, it's sure to dazzle and engage consumers in your area. That strategy? Capturing community spaces in 3D walk-throughs. Not only does this help relocating buyers become more familiar (not to mention creating sight-unseen opportunities) with your community, but it also adds confidence and comfort to the home search through knowledge of local establishments, helping real estate consumers decide which neighborhood suits them best. "Increasingly, especially when we're talking about suburban redevelopment, you're not only choosing the house, you're choosing the neighborhood and the places that are part of that neighborhood," says Charles Nitschke, Chief Integration Officer, Sotheby's Tomlinson Group. Nitschke is part of a growing group of savvy real estate professionals around the country who are tapping into the power of Matterport's technology to capture three-dimensional models, or "digital twins," of various community establishments and businesses in their market areas. Here are examples of six local spaces you can capture in your community to boost consumer engagement, lead generation and awareness of your real estate brand. Schools So you've got school ratings, school district zoning, and other information on your real estate website. That's a great start, but you can take things to a whole other level by including 3D walk throughs of those schools where people can virtually experience and learn about the facility for themselves. Nitschke finds that this is especially useful for markets with colleges or universities. "[Institutions] are tremendously interested in being able to show off their space to attract students, to be able to walk the parents and students through the facility, to get comfortable with it before they start travelling to narrow down their final school selection." After scanning their first school, Nitschke's brokerage, Sotheby's Tomlinson Group, approached another. Next summer, they will scan Idaho College's athletic department and then scale out into dorms, classrooms, and eventually the whole college. The 3D scan will be available on the college's website and on their brokerage's site, said Nitschke. "It's a big part of becoming that digital mayor, becoming that tour guide for the community." Local art galleries Lisa Larkin is the designated broker for RE/MAX Select in Tucson, Ariz., and she has long understood the power of co-branding with influential local figures. For years, her team has worked with Diana Madaras, a high-profile local artist, to host client appreciation events at her gallery, license her art on their marketing materials, and more. When Larkin and her team discovered Matterport, they offered to scan a new gallery space she had just purchased so that she could put it on her website. It's now featured prominently on her site's front page. They put the scan on their website too, under a relocation tab where people new to Tucson could see different places and businesses around town. The result is mutually beneficial: real estate consumers learn of an important local artist, and art consumers learn about a local real estate company that's differentiating themselves through the use of innovative technology. Event and recreational spaces Microbreweries are a big trend across the country, and they tend to attract a savvy, upwardly mobile clientele—an ideal real estate customer. A new agent at Sotheby's Tomlinson Group captured a local brewery as a way to break into the market and to introduce himself to the owner of the brewery. That introduction led him to listing the owner's house when the owner decided it was time to downsize. Theaters, concert venues, gyms, and other similar spaces are also excellent candidates for 3D reality capture. These popular locations service what equates to a large audience every year, many of whom will visit their website where your Matterport scan is located. That means this untapped audience will have the chance to see your 3D digital twin on a consistent basis and the opportunity to learn about your real estate business. Places of worship Sotheby's Tomlinson Group parlayed their digital twins of local schools into an opportunity to scan a 60,000 sq. ft. mega church and its 60,000 sq. ft. athletic facility. Along with building awareness for their brand, the scan is also connecting their community to church-facilitated services that they may not have otherwise known existed, such as substance abuse and domestic violence programs. "If you were to walk into this large church, try to figure out where to go to find those services, to familiarize yourself with what's available, or even to get the process started, it would be an intimidating process to go down that road," says Nitschke. The digital twins of the church helps community members understand what's offered, where to go within the church, and how to reach out. The church is even leveraging Matterport "Mattertags," to embed digital media (in this case video) into their digital twins. Every week, they add their sermons in a Mattertag for people who missed the service or want to listen again. Your office While creating 3D digital twins of local spaces is a great form of passive marketing, let's not forget one very important space you should also capture—your office. "It's fantastic to send out to clients so that they know where they're going to be going, where they're going to be meeting and take some of the apprehension out of that process," says Nitschke. Unlike your office, the digital twin is available 24/7, and it can help current and potential clients feel more comfortable with your business. Sotheby's Tomlinson Group has also scanned their title company and has future plans to scan their mortgage vendor's office, too. "When the consumer is getting ready to go to closing day, they're able to navigate the building where the title company is so they know where to go from the parking garage to the title company, what the reception desk looks like, what the conference room that they're going to be signing in looks like. It just takes a lot of that stress out of an already stressful situation by being able to walk them through," says Nitschke. How Can I Get Started? We've talked about capturing some very big, important spaces in your community. If that seems intimidating, it isn't. Starting with local businesses you're already familiar with will streamline the partnering process, but creating the digital twin itself is really quite simple. It's a natural step in building relationships for an industry that relies on that ability. "I'm finding the more that we get involved in these community spaces that are incredibly important to how and why and where people choose to live, the relationships start to build on one another," says Nitschke. "Shooting this facility ends up leading to an introduction to somebody to shoot another facility, and so we're kind of growing very naturally through collecting these spaces." Once you've captured your first community space, be sure to put it on your website and promote it wherever you can. Lisa Larkin's brokerage, RE/MAX Select, has even created a website dedicated solely to 3D tours of local spaces, as well as a Facebook page for that website. An easily accessible collection of 3D digital twins of community spaces also helps real estate consumers get a better sense of what a neighborhood's all about—far better than traditional real estate tools and MLS data can. Traditional tools offer "no depth to what a community is all about, and this allows us to give them a much better idea of what the difference is between some of these neighborhoods," says Nitschke. For more in-depth information about capturing community spaces, including marketing strategies, check out our recent webinar here. And try Matterport yourself with your free Matterport account to get started with 3D differentiation.
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Safe Selling: Stay Out of Outbuildings!
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Building Your Value Through Conversation
As marketers continue to saturate every corner of the internet--and social media--we are finding that organic engagement is becoming a greater challenge for small businesses. With over 4 billion internet users, roughly 3 billion users on social media, and a staggering 5 billion mobile users, more people are online than ever before. So businesses should have no trouble reaching incredibly large audiences, right? If that's the case, then why is organic engagement such a struggle? Let me give you a little history, then a few solutions, especially for smaller businesses!
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Using Slack to Help Run Your Real Estate Business
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8 Things New Users Should Know About RPR
If you're new to RPR–welcome aboard! RPR is committed to helping you become a more efficient and more skilled real estate agent. We know you have a lot riding on your next deal (maybe your first!), which is why we built the nation's largest property database. RPR provides the data, tools and reports to help you wow your clients and close more deals. Designed exclusively for REALTORS®, RPR is included in your NAR membership dues, and requires no extra fees or upgrades. Simply go to narrpr.com and get the login process started. In no time, you'll be searching properties, creating reports and delivering data-rich, high-quality, professional-looking materials to your clients.
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5 Important Tips When Hiring a CPA to Prepare Your Taxes
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5 Real Estate Branding Mistakes that Can Cost You Business
Building a recognizable brand your clients can connect to is one of the most important things you can do for your business. Everyone knows you should be unique and offer great service, but many brands start off by making the same mistakes. To help you start your real estate branding journey on the right foot, here are a few common missteps and how to avoid them.
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How to Kick Start Your Real Estate Career on the Right Foot
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9 Underutilized Websites that Can Help You Generate Real Estate Leads
Online real estate lead generation can be a grind. Everyone knows the main strategies: Google and Facebook ads, Instagram posts, etc. It can be difficult to get an edge because the competition is fierce, not to mention the cost. But not everyone needs to market on oversaturated social networks and platforms. In fact, there are plenty of underutilized websites that can help you generate real estate leads. Here are nine examples that are ready for a savvy real estate agent to exploit.
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4 Things to Consider When Evaluating Advanced Virtual Tours
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To Call or Text? The Value of a Hybrid Approach
In real estate, it's all about that first impression. A strong first touch and effective follow-up are critical for converting leads to clients. So, we've been gathering data to learn what methods work best for lead conversion. Unique Benefits of Calling vs. Texting With recent floods of robo dialers and spam calls, it's easy to see why texting has become a popular choice for agents. Texting has the advantage of delivering messages with high open rates versus calling, which requires an answer to get the conversation going. With a text, you also have the ability to show and not just tell. You can easily include links to properties, your website, etc., without the added step of an email. Another advantage that almost goes without saying is that texting is the preferred method of communication for millennial and Gen Z consumers. And generations across the board have grown more comfortable with texting with businesses. In fact, a recent study showed that 39% of businesses use texting to talk to customers. [Zipwip, 2019] However, phone calls oftentimes still reign supreme in the minds of real estate professionals. Why? Because they're in the business of relationships. The human-to-human connection is where they thrive. We hear it all the time; "If I can just get them on the phone, I'll close the deal!" So, what's the most effective approach? We recommend a hybrid approach. Based on our data, a text-to-call strategy works really well. Leverage the automation, consistency, and high open rates of a text message to start the conversation and build that trust to then invite the lead to a phone call. Use the text to introduce yourself and immediately display value. Then, schedule a call or (better yet) bring the text conversation to a point of engagement where the phone call actually feels natural and easy. Looking for the perfect text script? Here are two top-performing openers from the texting data we've collected. 21.38% Engagement: "Hi (visitor name), this is (agent name) with (company). I wanted to send you some listings. Which neighborhoods are you looking in?" 41.42% Engagement: "Is this (visitor name)?" Let BoomTown handle the outreach for you. Here's a trend that I've noticed in my 10+ years of working alongside real estate professionals. The most successful agents and brokers tend to do these three things: prioritize their time based on dollar-productive activities, leverage the value of their database, and diversify and grow their lead sources. Agents should be out in the field, going to appointments, shaking hands, making connections, closing deals. Not bogged down in the trenches of follow-up. But, those texts and calls that engage new leads are critical for building a healthy book of business. The reality is, most agents simply don't have the bandwidth to keep up with it on their own. That's why BoomTown recently announced a new program called Success Assurance. This program uses a lead concierge to handle the qualification and initial follow-up for you. Allowing you to jump in when the leads are ready. We're gathering data and feedback from our clients to continuously improve the lead engagement experience and boost lead conversions. Those clients of ours who have taken advantage of the Success Assurance program have already seen remarkable results and we're excited to empower agents in this new era of technology that works smarter and harder. Discover What's Possible with BoomTown! Request a Demo To view the original article, visit the BoomTown blog.
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NAR Launches a New TV Ad Campaign
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Are You Undisruptable?
Wednesday, February 26, 2020 at 12:00 PM PST The real estate industry is under siege from disruption in the form of iBuying, discount commissions and technologies being funded at unprecedented rates. The agents who are most adaptable to change, can establish themselves as trusted advisors, and create the most remarkable consumer experiences will always be relevant. In this webinar, we will discuss what the pros are doing to become undisruptable through proper planning, business strategies, systems and accountability. Register now!
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Support and Illustrate Your Pricing Strategy in Minutes, Not Hours
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iBuyers: The Pros and Cons Your Next Seller Should Consider
Low listing inventory over the last several years has created a great market for sellers and investors. iBuyer programs, like those offered by Opendoor, Zillow, and OfferPad, provide a convenient, low-stress option for sellers looking to cash out of their investment quickly. However, real estate agents offer most sellers a better overall value. Find the pros and cons of working with iBuyers vs. a real estate agent here!
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How 5G Mobile Will Benefit Your Real Estate Business
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Create Compelling Listing Presentations with Tools from RPR
Your listing presentation is one of the most important pieces of communication you can share with potential clients. It's your resume, a capabilities brochure and a first impression all rolled into one. As a REALTOR, Realtors Property Resource gives you access to create data-centric, top-of-the-line, professional looking listing presentations. Using the tools and reports within RPR to create your listing presentation is a smart and savvy way to impress your clients and give you a sharp, competitive edge. Here's some information to get you started...
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10 Ways Virtual Staging Can Make You More Money
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If You're Not Real Estate Blogging, Do It Like a Giant FAQ
The excuses for not real estate blogging are the same common ones over and over, including: I don't have enough to post about. I don't have the time to write blog posts. I am a terrible writer, can't spell, etc. There are others, but those are usually the top three. Let's debunk these, starting at the bottom:
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2 Secrets to More Lead Conversions, Straight from a Top Team's Playbook
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9 Do's and Don'ts of Excellent Customer Service as an Agent
On any given day, a real estate agent has a thousand tasks on the go. Between your listing presentations, open houses, contract drafts and phone calls, it can be easy to lose focus on the kind of service you're offering your clients. Are you providing the best possible service to your real estate clients? Follow these nine customer service do's and don'ts for real estate agents and you'll be swimming in client referrals in no time!
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8 of the Best Real Estate Logo Design Ideas
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Safe Selling: Opening a Lockbox and Door
Never turn your back on a client... and we mean that literally. To prevent finding yourself in a vulnerable situation with a prospect, we know to never physically turn away from them. But what should you do in times where that seems inevitable--like opening a lockbox or door? In this week's Safe Selling video, we talk about just that. Watch the video above to learn: Precisely how to stand so that you can open a lockbox while still being able to see the client How to open a door and walk through so that your back is never to the client How to come off as warm and welcoming when opening door or lockboxes, rather than awkward or standoffish. Next week: Simple tips for navigating stairs safely during a showing.
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Real Estate Agents' 2020 Market Predictions
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Run Your Real Estate Business with a Smartphone: Recap
This is the final article in the "Run Your Real Estate Business with a Smartphone" series. I have enjoyed researching, exploring new apps and doing a deep dive into many of the apps and programs that come on our phones right out of the box. While doing these articles, I kept having flashbacks to almost 20 years ago doing Palm classes. Many of the things I learned to do on the Palm are still as important as the device I am using today. If you had good practices with the calendar and contacts, you should have brought that skill set with you as you moved through the new devices. If you were successful storing information where you could find it 20 years ago, you should be able to do it today.
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Should I Join a Real Estate Team?
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Who is Your Ideal Real Estate Customer and How Does Your Website Serve Them?
How much time have you spent identifying your ideal real estate customer? When it comes to real estate websites, the vast majority use a kind of shotgun approach to customer acquisition. The typical residential real estate agent wants to list homes and work with buyers too. When you can do both in one deal, it's a party.
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Tips to Present Your Listing in Its Best Light
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5 Ways Using RPR Will Impress Your Clients
At RPR, we believe educated, empowered and successful REALTORS are essential for a thriving and sustainable real estate industry. Our aim is to provide technology solutions that help you, as a REALTOR, make profitable, well-informed decisions for you and your clients. Here are five ways that using RPR can impress prospects and clients.
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Marketing to Millennials: Identifying Trends for Future Homebuyers
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How to Actually Generate Good Quality Leads on Facebook
What started out as a project inside a Harvard dorm room has exploded to a cultural phenomenon, reinventing the way we connect with each other around the globe. Facebook is a social media giant that people use to connect with friends and family, watch videos, get news updates, and maybe even do some networking. The latest stats from November 2019 show there are approximately 2.41 billion monthly users on Facebook. Now, what if you started to look at Facebook as a whole new marketing tool? As an inbound marketing channel that can pull in leads for you – good, quality leads. Would you invest more time in it?
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4 Skills That Will Catapult You to Success
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Safe Selling: Dealing with the Dangers of Master Suites
Last week, we talked about how easy it is to get trapped in a bedroom by a dangerous prospect during a showing. We also showed you how to protect yourself when showing standard bedrooms--but what if you're showing an irregularly shaped master suite? In this week's Safe Selling video, we tackle exactly that issue. Watch the video above to learn: What to do when a prospect has a question from the en suite bathroom. How to protect yourself when you have to enter the bedroom to speak to the prospect. How to use the door jamb to protect yourself--and what side of the jamb is best to stand by for an easy escape. A diagram possible escape routes when showing a master bedroom Next week: How to open a lockbox and door without putting yourself in a vulnerable position.
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Instagram's Latest Change: What It Means for Your Business
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Run Your Real Estate Business with a Smartphone Using Cameras and Scanners
We all remember cameras from our past: the film, where we dropped the film off to get our pictures, the pictures which we ended up throwing away, and of course the negatives we saved just in case. Around 2000, many of us started using a digital camera. We were so proud to buy a 2.1-megapixel camera for hundreds of dollars! Doing my research for this article, I stumbled across a news article published July 26th, 2001 which said that merging a PDA (personal digital assistant) and a camera was like chocolate and oranges. The article continues with why not have a can opener or a tear gas attachment for your PDA? I guess the author of that article was skeptical about what would become a revolution in the world of photography.
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Friday Freebie: Business Planning Checklist for 2020
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How 3D Tech Is Ensuring Accuracy and Transparency in the Transaction
A residential property was measured and photographed. The living room looked big enough to fit the new owner's suite of antique furniture. The staging photos certainly made it look like the right size. What's the worst that could happen? It's a story all to familiar to most and, as it turns out, a good deal can go wrong. Staging photos can give the impression of more space. Eyeballing a room's size (no surprise) isn't the most reliable system of measurement. Even legacy floor plans can prove to be suspect. There is no substitute for an accurate representation of the space itself, and physically being there has been the only way to get it—that is, until now.
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3 Big Tech Trends: What's ahead for 2020 and beyond
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1 Big RPR "Wow" Moment and 5 Closed Deals
For the REALTOR team of Nicole Nicolay and Robyn Annicherro, RPR is the real estate data tool that just keeps on "wowing" both them and their clients. Robyn says, "As a new REALTOR, I was 'wowed' by RPR when I found out it was included in my NAR membership and gave me access to over 160M properties. I literally use it every day." At the 2019 NAR Annual Convention and Expo in San Francisco, Nicole and Robyn were presenters at an RPR session titled "RPR In The Wild." Nicole says, "Our story is all about how one big RPR 'wow' moment snowballed into several more 'wow' moments, five transactions, three sets of satisfied clients, and one very proud real estate team."
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6 Ways to Improve your Real Estate Email Marketing
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Read This If You Use a Mac, iPad or iPhone
Until around the year 1999, I was a loyal and steadfast fan of IBM Thinkpads. The most coveted feature: a red mouse button positioned in the middle of the keyboard, nestled between the G-H-and-B. I carried two handheld devices, my Motorola flip phone and my PalmPilot. As an Associate at Resource Capitalist, a venture capital firm, I was tasked with getting a MacBook so that we would have a machine for software testing. That task abruptly ended my relationship with the Thinkpad.
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Is Your Listing Description Turning Consumers Off?
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Safe Selling: Why Bedrooms Are a Danger Zone During Showings
As an agent, you've heard it a hundred times: don't go into the basement or attic during a showing because you can easily get trapped and assaulted by unsavory prospects. While that seems like a no-brainer, there's another place in the house that you need to be cautious about--and for very similar reasons. That place? Bedrooms! In this week's Safe Selling video, we break down why bedrooms are a danger zone for agents during a showing. Watch the video above to learn: The two major reasons that bedrooms are unsafe for agents Why bedrooms are ideal for carrying out an attack What to do when a client has a question about a bedroom Where to safely stand when a client is viewing a bedroom Next week: Master suites present their own safety challenges during a showing. Learn how to navigate them safely.
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Profiting from the iBuyer Trend
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Run Your Real Estate Business with a Smartphone Using Video Conferencing
Years ago, we had a house for sale (YES, I used a REALTOR; if you were thinking I would FSBO--NEVER!). I was the perfect seller--never there for open houses or showings, kept the house clean and a bunch of stuff either boxed up, sold or donated to reduce clutter. I used my own social media and web presence to help get the home noticed. One day after a showing, I came home and a lady was sitting in front of the house in her car on the phone. I gave her a few minutes and walked out and started a conversation. She told me she was telling a friend that lived out of state about the appearance of the house. Her friend requested she check out the house and neighborhood.
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Success Story: "Nightmare" Breakup Leads to Happy Ending
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Your Smart Home Primer
Have you heard the term "Internet of Things" and wondered what it meant? In a smart home, many devices can now be connected to the internet so they can be controlled through automation and apps on mobile devices. The range of options in this category seems to be expanding faster and faster with market volume expected to reach $47 million and home penetration to reach 52.4% by 2024, according to statista. Here are some of the reasons smart home technology has become so attractive:
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Repurposing Your Listing Photos: 3 Timeless Shots that Live on Beyond the Sale
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Tips for Taking Full Advantage of Matterport's Digital Twin Toolbox
Like never before, technology is evolving to offer a more transparent look inside what a business has to offer and to give those businesses greater insight into the audiences they aim to reach. There are a number of technologies and platforms designed to enhance this new age of client connections, so how do you best take advantage of all the technology that's available? In what's the most immersive customer experience, information from all these elements can be brought together in the form of 3D reality capture. But how does it work? What tools will allow this completely immersive, information experience? Aside from creating the 'digital twin' of your listing with Matterport, there are a number of tools available to take the virtual customer experience to the next level. Below are steps and insights into how to put the tools of this technology to use for the benefit of any business.
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How to: 3 Steps to Investing in your Real Estate Business this Year
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RPR Commercial: 3 Ways to Start 2020 on a High Note
Happy 2020! It's a new year and another opportunity to set goals, reach new heights and have as much success as possible. We kick off the 20s with a "task-solution-process" look at how you can use RPR Commercial to farm for new prospects, run trade area reports to market your properties, and apply investment analysis tools to gauge ROI. Good luck in the coming year and be sure to incorporate the following tips into your commercial real estate workflow.
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Safe Selling: How to Keep a Safe Distance from Prospects at a Showing
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51 Content Ideas for Your Real Estate Newsletter
A real estate newsletter is a great way to generate leads and develop brand identity. But you need to fill these newsletters with content that is unique and valuable to your readers. Your first step in developing content for your newsletter is to define an audience. Who is going to read your newsletter? You can design your newsletter for first time homebuyers, investors, general readers, etc. Once you know your readers, you can start producing content for them. To get you started, here are 51 content ideas for your real estate newsletter.
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2020 Hindsight: Game-Changing Tech and Tools from the Last Decade
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Run Your Real Estate Business with a Smartphone: Building Social Media Exposure
Before I get into social media exposure, let's take a look at usage of our phones. Starting with Android, you can find your usage stats by going to Settings > Batteries. Next, tap the three-dot menu > Battery Usage. Then, tap the three dots again and Show Full Device Usage. Android users study that for a minute until I'm done with Apple users. Apple users go to Settings > Screen Time > See All Activity.
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5 Ways Real Estate Agents Can Hit the Ground Running in 2020
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Run Your Real Estate Business with an Android Phone using Email, Messenger and Text
I am going to take a different outlook on how we should keep in touch with family, friends, past clients, clients and leads versus the way most Customer Relationship Management (CRM) systems advocate. When it comes to communicating with people, we use many different platforms to keep in touch. We use phone calls, text, email, Facebook Messenger, LinkedIn, Instagram, WhatsApp, and maybe even Snapchat as a means of communication.
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6 Creative Ways to Freshen Up a Stale Listing
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Real Estate Advertising Using Your CRM (Real Estate Marketing Ideas)
In many ways, there has never been a better time to be a real estate agent. Thanks to the internet, you now have countless marketing methods for finding prospects and connecting them with the homes of their dreams. Still, having countless marketing options can be a challenge unto itself if you don't understand which ones hold the most promise for growing your business. While there are many worth considering, a real estate CRM (Customer Relationship Management) platform should be at the very top of that list.
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How to Keep Your Email Marketing Simple
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The Importance of Self-Care for Real Estate Agents
As a real estate agent, do you relate to the following? You are available for clients 24/7 While working, you accept calls from clients that take a lot of time, rather than letting them know you will contact them later. You work seven days a week. Maybe not all day, yet every day. You don't know how to say no, as you are a people pleaser and always want to help others (thereby neglecting yourself.) There's an excitement buzzing in the air as 2020 approaches. A brand-new year filled with new beginnings awaits you, and how well you take time for yourself will greatly determine the level of your fulfillment. Remember, success and happiness are not measured only by the income you produce. Quality of life includes your health, family and friends. Are you ready?
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How to Fit Prospecting and Farming into Your Marketing Budget
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Run Your Real Estate Business with an iPhone Using Email, Messenger and Text
Before I get into how we can use our smartphone to keep in touch with friends, family, past clients, current clients and leads, I'll ask you to do a little exercise. Take a look at your contacts and where you normally communicate with them—phone calls, text, email, Facebook Messenger, Instagram, LinkedIn, WhatsApp, Twitter and Snapchat, to name a few. If you normally communicate with someone by, let's say, Facebook Messenger, and on their birthday you send them a canned email, how do you think that will be received? I feel this is where you separate yourself from those who might use a single platform like email to send out all the birthday, anniversary and other occasion messages and those who use the platform normally to communicate with contacts.
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Winning More Listings through Teamwork and Technology
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[Best of 2019] Listing Agents Offering 1% and $1 Commissions: Is This a New Trend?
Here it is--our top article of the year! This article was originally published back in April and is the most read article of 2019. See #2 here, or read the full list of our Top 10 articles from 2019 here. A real estate agent called complaining that he spoke with one of his buyers who wanted to see a property he found online. When the agent went to check the listing out, he was shocked. The commission stated was for $1. Being the professional that he was, he went to show the condo. He sent me a copy of the MLS sheet and, lo and behold, it was true. Then I contacted the listing agent thinking perhaps they were new and had made an error. Nope, she said, it was correct. The commission was one dollar.
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[Best of 2019] 7 Google Sheet Templates for Real Estate Businesses
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[Best of 2019] 5 Things an Agent Should Never Say to Leads and Past Clients
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in October and is #3 in our countdown. See #4 here. Do you ever look back on a conversation and wish you had said something differently? It happens to the best of us. When you're communicating with real estate leads and past clients, it can be challenging to handle every conversation perfectly. But being aware of what you're saying (or not saying) can help you begin to have conversations that lead to more leads, more clients, and more commissions! Here are five things an agent should never say to leads, and what you should say instead.
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[Best of 2019] Headshot Ideas from the Pros: Stand Out from the Crowd
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[Best of 2019] 19 Real Estate Memes and GIFs that Will Make You Smile
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in May and is #5 in our countdown. See #6 here. Looking for some fun real estate memes and GIFs to share with your coworkers and clients? Here are 19 animated real estate memes for you to share with your clients. Memes and GIFs travel through social media and are great to break up the listing, closing, and open house posts on Instagram and Facebook. Plus, many of these show the all too common experiences we all share being an agent. You have to have a sense of humor to stay motivated in real estate. You are free to share any GIFs on this page. To download a photo, simply right click on your mouse and select 'Save Image As.' Upload the GIF to Facebook as you would a regular image. Once it's uploaded and published on your page, the GIF will move automatically.
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[Best of 2019] Facebook Business Pages: 4 Hidden Features to Boost Visibility
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[Best of 2019] Friday Freebie: Downloadable Report for Home Buyers and Sellers
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in September and is #7 in our countdown. See #8 here. If you've heard us say it once, you've heard us say it a thousand times: quality content is one of the most effective ways to reach buyer and seller leads. But rather than putting you through the rigmarole of creating your own content, today we're going to introduce you to a top-notch source of professionally created real estate reports. And, bonus, RE Technology readers get to download the report of their choice for free. Read on to find out how to claim your free report today. Free lead generating report, courtesy of ProspectsPLUS! Before we get started, here's a friendly reminder that today's offer is the fourth in a series of Friday Freebies that we're producing with ProspectsPLUS! Check out these links to claim more free real estate content, like a property flyer, 100 postcards, and a gift certificate for creating a new account. Today's offer is a free real estate report professionally designed to generate buyer and seller leads. How? By providing information that is valuable to real estate consumers. Choose your favorite from 60 reports like: 5 Powerful Ways to Build Equity in Your Home Common Mortgage Missteps Home Staging Checklist Six Tips for Selling in a Shifting Market What Every FSBO Should Know And more! Each report is customizable and prominently features your name, contact information, and even your headshot and logo. Your report is delivered digitally as a PDF that you can download and share online, print yourself, or at a local print shop. ProspectsPLUS! offers reports for a wide variety of real estate leads: current homeowners, cash buyers, FSBOs, and more. Ready to start warming up new real estate leads in your market? Claim your FREE report here (use promo code FREEREPORT at checkout)!
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[Best of 2019] 10 Real Estate Email Subject Lines and Why They Work
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[Best of 2019] 10 Real Estate Apps that Will Amplify Your Productivity
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in March and is #9 in our countdown. See #10 here. Welcome to our annual "Best Apps" article; a yearly entry that has proven to be very popular among agents. Once again, we've researched and gathered up an impressive collection of digital applications that will make you a more efficient and more successful REALTOR. Gone are the days when apps were strictly for early adopters and tech wizards. Nowadays, incorporating business apps into your everyday workflow is the price of admission in the ever-changing, on-the-go real estate landscape. Using these apps can make you more productive, more responsive, and more capable to serve your clients and gain new ones. Enjoy this year's 10 Real Estate Apps That Will Amplify Your Productivity:
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Safe Selling: How to Maximize Your Visibility During a Showing
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[Best of 2019] The Top 6 Things Agents Need to Know about PDFs
There are just 10 publishing days left in 2019, and we're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published back in February and is #10 in our countdown. Stay tuned tomorrow for #9! PDF files are so prominent, you probably have at least one open on your computer screen right now. Many people utilize and share PDF files as documents or contracts in their business and daily life. Because at Tech Helpline we often get calls from real estate professionals asking about this file format, today we bring you the top six things real estate professionals need to know about PDFs. Read on to learn some quick basics that will help you harness your files in this type of format with more confidence.
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Christmas Lights Brighten Your Real Estate Business
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Run Your Real Estate Business with a Smartphone using Information Management
From the time humanity started carving in caves through today, storing and finding recorded information has been a challenge. With the sheer amount of information we deal with daily, a system is needed to categorize and locate information quickly from where we are at the time. Most likely, the one thing that will be with us everywhere we go is our smartphone, so let's find a way to store, manage and find that information. Let me introduce the phrase Mobile Information Management (MIM) to our lingo. I consider devices such as smartphones and tablets to be our definition of mobile. Information, which comes to us daily, includes contacts, your calendar, notes, reminders, documents, passwords, social media and even website information needing to be stored. For Realtors, think about all the information you need at your fingertips: MLS, info on clients, leads, maps and directions—the list goes on! Management of all this information is vital for many reasons. Let's compare your brain to a cloud storage service. You have so many gigs of space available and once full, you need to either delete data or purchase more space. Sadly, we can't buy more brain, so we need to utilize what we have. The more data we store in our Mobile Information Management means that much less we need to store in our brain. An example is passwords—whether you use an app or take my suggestion and store it in a password protected note, you only have one password to remember, not twenty (more brain space!). Some of you "old timers" remember the MLS books you had to lug around. Now, we have an app for that. Remember your daily planner? We have several apps for that. These are all examples of MIM, which clears so much clutter from your brain. Need to call Fred? He is in my contacts along with ice-breaker information. What day next week do I have Smith's closing? It's in my calendar. We need to go much deeper with information management beyond our apps, contacts and calendar, and we do this with Apple Notes or Google Keep. The last words that should ever come out of your mouth are, "When I get to the office I will check on that. I believe it's either on my computer or a file folder on my desk." Every time you do that, you waste time in your day and appear to not be as organized as you should. Nothing, I mean nothing, should be any other place than your phone. It's so simple to take seconds and either copy or store the information where you can access it using MIM. Recently, I finished a eight-part series here on RE Technology titled, "Information Management – An Important Part of Being Organized." Start there. Here are the other articles you should read in the series: How to Grab Text From an Image Using Google Keep Collaborating with Others Using Apple Notes and Google Keep How to Set a Location Reminder in Google Keep How to Overcome the Pain of Passwords Want to Use Mobile Scanner Software? Be Very Careful! Dictation, One of the Most Unused Features in Apple Notes and Google Keep! Apple Users: Let's Set Up Notes to the Max! If you want to get the most out of your Mobile Information Management, take the time to read or reread the articles I have listed above! Dick Betts is a national speaker, trainer and consultant. Learn more at www.DickBetts.com
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Is Your Headshot Killing Your Business?
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Free Real Estate Marketing Strategies
Real estate marketing takes a lot of effort, time, energy and money. To make it a little bit easier for you, here you can find a couple of ways you can do it for free and still see great results. At the end of the day, real estate lead generation is mostly about human connection, which can be both easy and free if you do it the right way.
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A Guide: How to Become a Real Estate Agent
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Why You Shouldn't Fear Calling Tech Support
It's not uncommon for many real estate brokers and agents to suffer from tech fatigue. After all, how many apps do you have on your cell phone? How many programs are on your laptop that you rarely, if ever, use? The onslaught of technology can be, well, exhausting. Adding to tech fatigue are the promises of new technology that is "easy to use" and will save you time, make you more money--or both! The truth is, for many real estate agents, a lot of technology isn't easy to use. And when something goes amiss, the faith agents may initially have in their technology quickly erodes.
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How the Right Real Estate CRM Will Save You Time
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How to Show the Lighter Side of Your Brand
Personal branding can undoubtedly be challenging. And in the real estate game, it is entirely a relationship building business, meaning that people want to get to know you, not the business version of you--the real you. They can cut through all the marketing speak and know when your content is genuine or not. Especially if you want to have an artery to the Millennial generation, you need to have fun on social media and show your personality. Don't look at personal branding as a chore, but rather use it as an opportunity to let your personality shine to reflect who you really are.
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What does Gary Keller have to say about "focusing" on success? This #1 Team Leader tells you.
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What Do You Really Know about Apartments.com?
The other day, we at RE Technology were talking about Apartments.com. As we frequently explore different companies and products to stay current in the market, we sometimes like to challenge our initial perception before further research: As of now, what do we think we know about Apartments.com? Our guess, of course: that Apartments.com just focuses on apartments. We could not have been more wrong. We learned they have many different rentals, not just apartments, that it does not cost anything for an agent, broker or an MLS to have these listings on Apartments.com, and that the site is positioned in our industry as a lucrative lead source. We were absolutely amazed that you could find homes, townhouses and condos using Apartments.com network, which boasts none different rental sites: Apartments.com, ForRent.com, ApartmentFinder.com, Apartamentos.com, ForRentUniversity.com, After55.com, WestsideRentals.com, CorporateHousing.com and ApartmentHomeLiving.com. Each of the different sites fill a different niche for renters. You would think that using the sites in the Apartments.com network would incur expensive fees for agents and brokers. On the contrary—Apartments.com does not charge the agent, broker, or the MLS. They don't even charge for the leads because they follow the Fair Display Guidelines: "Your Listing, Your Lead." Having a feed thru the MLS is easy for the agent, as their data feed prevents them from having to re-enter the listing every time, automatically uploading it to the Apartments.com network. Last, but not least—for two reasons, the Apartments.com network of sites cannot be a better lead source for agents that deal in rentals. First, the network has more than 20 million renters visit their sites every month—the #1 most visited rental source in the country! Second, as renters go from renting to wanting to buy a home, they will come to the rental agent first. The best news? There are already 205 MLSs connected with Apartments.com. To find out if your MLS already offers the Apartments.com Network to you, click here. If your MLS was not on the list, click here to get them added.
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