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Tips for Turning Real Estate Client Referrals into Recurring Business
In an era of online reputation and reviews, all businesses are impacted, making customer satisfaction and differentiation all the more important It's no secret--your clients are online and, more often than not, that's where they find your business. In fact, according to the National Association of Realtors (NAR), the home search now begins online 95% of the time. Where does that process begin, where does it end, and what are the steps in between? Throughout this journey, there are many points where agents can find the opportunity to be an asset for the information they seek and offer brand differentiation.
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Why Are Floor Plans Important?
Real estate agents may be surprised to hear that a 2018 report from the National Association of Realtors (NAR) found that home buyers don't just want to see a floor plan as part of the listing, they think it's essential information that must be provided with every listing. In fact, homeowners rated floor plans as the third most important part of a listing and more important than neighbourhood information. According to a study from Rightmove, one in five homeowners will even ignore a listing that doesn't include a floor plan. However, floor plans aren't just important because buyers want them. They also offer value to real estate agents too. Floor plans can become an essential part of your real estate marketing efforts, and save you time. Here's how.
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5 Tips for Standing Out from Your Real Estate Competitors
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Key Findings from Our Third Annual Referral Report
Agent-to-agent referrals are a key part of every serious real estate agent's business — especially as markets slow from peak activity and business slows for many. ReferralExchange recently released their third annual referral report, "Why Agent-to-Agent Referrals are Key in 2019," where they surveyed more than 1,200 agents about their referral business, use of social media and the qualities they value in referral partners. Below are key findings from the report.
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Discover MLS-Touch!
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5 Cs of a Successful Farming Strategy with RPR
Wednesday, May 22, 2019 at 10:00 AM PDT Nowhere is there a more streamlined, single source of data and reports that fulfill every aspect of a successful farming campaign. From targeting and analyzing the marketability of potential neighborhoods to resources that help you "break the ice" with homeowners, it's all here. We'll show you a five-point plan for creating and cultivating a solid neighborhood prospecting strategy. Calculate the marketability of your target zone Create a customized farm area using search tools and maps Converse with homeowners using the RPR app and reports Convey your value to For-Sale-By-Owner listings Cultivate brand awareness with reports that peak homeowner interest Join us for tips and how RPR can help you hone your farming techniques. Register now!
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Making the Connection with Online Consumers
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Spring Cleaning for Your Real Estate CRM
Spring is in the air and you know what that means--lots of fresh new leads looking to buy and sell homes! The arrival of spring reminds us of new beginnings, fresh opportunities and, yes, spring cleaning. Now I don't know if you use this season to wash your windows or reorganize your closet, but I do know that it's a good time for agents to re-evaluate your real estate contact management.
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Dealing with Squatters: How to Ask Them to Leave
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The Essentials of Getting Started with TransactionDesk
Monday, May 20, 2019 at 12:30 PM PDT Join us for an essentials overview: MLS integrations (how to access) Creating a transaction file Using integrated Authentisign for e-signatures Receiving signed documents back into the transaction file Manage client files online with our web-based services Register now!
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The $14B Social Platform Your Competition Has Overlooked
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9 Technology Productivity Tips: Do this, not that
Technology is supposed to save us time and make us more efficient. Most often, technology does. But sometimes you need to give tech a rest and do things the old fashion way because it's actually faster. Here are tips on when technology can make you more productive, and when it can be a time waster.
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zipForm Plus: Power Up Your Business from Start to Finish (your NAR Member Benefit)
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Growing Your Brand with a Real Estate CRM
Tuesday, June 4, 2019 at 11:00 AM PDT Over the course of this one-hour webinar, IXACT Contact co-founder Rich Gaasenbeek will show you how a next-generation real estate CRM can grow your unique brand in proven ways you never imagined. During this webinar, you will learn how to: Keep in touch with your database in a way that's guaranteed to build your brand as the authority in all things real estate and home related. Nurture and convert leads into clients by positioning yourself as the REALTOR that wants their business, and 'gets' where they're coming from. Build your online brand with your own customized, mobile-friendly, agent website. Double your social media engagement and lead generation with automated Social Media Marketing that brands you as THE source for high-quality home and lifestyle content. Register now!
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Top 10 Real Estate Photography Tips
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3 Creative Ways to Deliver Your Next RPR Report
In a fiercely competitive real estate market, it's important to do everything you can to stand out. Meeting your clients when and how they prefer, with extra special touches, could serve as your tipping point. Here are three simple, creative ways to deliver your next RPR report that will definitely distinguish your services as unique.
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7 Outrageous Real Estate Marketing Ideas that Actually Worked
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5 Tips to Get Your Emails Read
Email marketing is a very vital tactic for businesses of all sizes – when executed correctly. In fact, it's actually the preferred way clients want you to communicate with them, with 91 percent of U.S. adults suggesting they would like to receive emails from companies they do business with. While it's a highly effective and low-cost marketing solution, many people keep making the same mistakes.
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Understanding the Difficulty of Differing Residential Square Footage Standards in North America
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19 Real Estate Memes and GIFs that Will Make You Smile
Looking for some fun real estate memes and GIFs to share with your coworkers and clients? Here are 19 animated real estate memes for you to share with your clients. Memes and GIFs travel through social media and are great to break up the listing, closing, and open house posts on Instagram and Facebook. Plus, many of these show the all too common experiences we all share being an agent. You have to have a sense of humor to stay motivated in real estate. You are free to share any GIFs on this page. To download a photo, simply right click on your mouse and select 'Save Image As.' Upload the GIF to Facebook as you would a regular image. Once it's uploaded and published on your page, the GIF will move automatically.
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Dealing with Squatters: How to Calm an Agitated Person
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Leveraging Google Calendar for Real Estate
One of the most important skills any real estate professional can master is time management. And that is a lot easier when you have the right tools to keep you on track and record what you need to do and when you need to do it. That's where Google Calendar comes into play.
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How to Market to Expireds the Right Way
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12 Tips for Gaining Client Attention with Google Ads
Google Ads is a proven marketing tool. Real estate agents are using its reach to bring in quality leads that have the potential to become customers. Understanding how to customize this highly targeted advertising approach is key. Use these 12 tips to get the most out of Google Ads.
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Real Estate Agents, Here's How to Spin Your Time into Gold, Not Straw
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You Won the Listing! Now Create a Winning Marketing Strategy
Congrats, you've done it! You followed the plan and you won the listing! Naturally, the next step is to follow through on your marketing plan. It's time to get as many eyeballs on the listing as possible and earn your commission. These days, Millennials between the ages of 24 and 38 make up the largest single group of home buyers, and nearly half of all buyers are diving in for the very first time. This means that you are more likely to be working with or marketing to a young, first time buyer than ever before. Is your marketing taking this into account? Chances are, you haven't refreshed your marketing plan in a while, so it may be time to do some housekeeping.
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How to Implement RPR into Your Resimercial Business
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Real Estate Marketing Trends that Need to Die in 2019
It's not hard to find real estate marketing advice online--but proven, high-quality marketing tips are a different story. Too often, agents simply go along with the crowd, embracing the latest "hot" marketing trend, even if it's not actually delivering great ROI. Worst of all, some of these marketing trends can actively hurt your chances of landing new clients or getting a home sold. If your marketing tactics don't inspire confidence, then how can you expect buyers to be confident in your ability to close the deal? Make the most of your real estate marketing investment by avoiding these real estate trends that need to die in 2019.
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7 Do's and Dont's of Handling Client Relationships
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Dealing with Squatters: Avoiding Confrontation During a Showing
Last week, we showed you what to do when the vacant home you're showing has a squatter. If you used the techniques we discussed, the squatter may leave the property voluntarily--but what happens if they refuse? That's what we're exploring in this week's episode of "Real Answers." Watch the video above to learn: Why you should treat them like the homeowner to avoid a confrontation A sample script for starting a conversation with them What NOT to say to avoid aggravating a squatter The physical signs that hint that a squatter may escalate the situation No matter how considerate your approach, sometimes a squatter may want to confront you anyway. Tune into next week's episode for tips on talking down an agitated squatter!    
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Elevate Your Content with High-Converting Guides
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7 More Ways Tech Helpline Can Help You
Some 600,000 Realtors in North America can get instant help when their computer gets infected by a virus or crashes, when their smartphones won't connect to Wi-Fi or gets wet, or they want to know how to stop their Alexa device from listening in on their conversations. Tech Helpline is a benefit agent and brokers receive from their MLS, association or brokerage, and getting help is only a call or a click away. Tech Helpline, created, owned and operated by the Florida Realtors, has earned a reputation as being "Real Estate's Genius Bar." Real estate's number one tech support service is a place for agents and brokers to solve their tech challenges comfortably. We've written a couple of articles about some of the more interesting technical issues that Tech Helpline can help resolve, including "10 Things You Can Call Tech Helpline About That You Didn't Know You Could," and "Tech Helpline Can Help You Get More than Your Computer Fixed." With new technology, like Alexa and Google Home becoming key resources for agents and brokers, Tech Helpline offers even more ways to help real estate professionals adapt to these new technologies, as well as avoid struggling using established ones. Here's a list of seven more things you contact Tech Helpline for help: Buying the latest smart home devices: Smart home technology is becoming easier to use and a lot less expensive. But which voice-activated assistant is right for you as an agent or broker? What other devices should you buy if you want to make your home smart, and get smarter about this technology by using it yourself? What are the pros and cons of these new devices and how challenging is self-installation? Tech Helpline can help you choose what's right for you. Buying a new computer: Do you need a Mac or a PC? Laptop or one of the latest tablets? What are the best brands? There's a massive maze of options to navigate when upgrading your most important hardware. Tech Helpline analysts can help you successfully navigate through all your choices and share their best buying tips. Transferring images: If you are struggling to quickly move your photos from your phone to your laptop, or from your laptop to your phone, Tech Helpline is there for you. You'll discover there are several different options to accomplish this quickly and easily. Casting to your TV: Do you know how to show that video on your smartphone on your big screen TV? Welcome to the world of casting! A Tech Helpline analyst can walk you through the best options available, and you will learn how to cast in no time flat! Craigslist do's and don'ts: Setting up an account on Craigslist is pretty straightforward. But what are the rules about what you can and cannot do related to a real estate post on Craigslist? Because if you don't know the rules, your post will be removed. Tech Helpline can help you out. Your digital music library: Do you have challenges with your tunes? Are they available on all your devices? Are you trying to print out a list of the songs you own? Whatever your digital music library challenge is, you can get help from a Tech Helpline analyst. Social media troubleshooting: How do you share a link that will take your customers precisely to the post on Facebook you want to see? What are the rules around tagging and where will you find the most popular tags to use? Using social media channels are a great way to boost your business, but the more you know, the better you'll be able to leverage social media for your business. Tech Helpline can help answer your social media questions. The great thing about having Tech Helpline available is they stay up-to-date with the latest technology agents and brokers most use. If you are not sure you have free access to Tech Helpline, ask your brokerage, association or MLS if they provide it as a member service. If not, tell them you want the tech support that Tech Helpline offers! Also, check out these other two related stories about how Tech Helpline can help you: "Top 5 Complaints Real Estate Agents Have About Technology" "Do You Fear Making a Call to Tech Support?" Tricia Stamper is Director of Technology at Florida Realtors®, which owns both Tech Helpline and Form Simplicity.    
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Mission Focused: Behind the Scenes of a Top Team
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How to Plan Your Next Real Estate Post on Instagram
Currently, there are 25 million business profiles on Instagram. Is yours one of them? If your business is not on Instagram yet, you are missing out on potential leads and eyes from over 500 million daily users. Fortunately, it's easy to get started. Follow our step-by-step guide to get your business profile up and ready and plan your next real estate post.
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5 Facebook Groups Realtors Should Join Today
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How Real Estate Agents and Homeowners Can Get Accurate Square Footage Measurements
Avoid liability and be sure of the size of the home you're buying or selling Buyers care about the square footage of their potential home more than almost any other metric. However, there are no mandated measurement standards for single dwelling homes in almost any province or state. How can a buyer or seller be confident that their home's measurement is accurate? Kevin Klages, CEO of Planitar, argues this uncertainty can create problems for everyone. "When there is no 'standard,' then buyers won't know if the presented measurements include balconies, decks and other spaces that other agents may not include in other listings," he explained. "This creates major problems for the industry." Professional and ethical real estate professionals need to be sure that their measurements are consistent. Buyers want to know how large a home is, and providing that information helps you attract them. However, listing an incorrect measurement may open you up to liability. Many real estate agents rely on measurements from other sources, such as tax records, sellers, builders, or assessors. How do you ensure that those numbers are accurate? 1. Hire a Professional Chances are, a number provided from a homeowner, builder, or assessor is not what your buyers are looking for. They want to know a home's gross living area (GLA), which is a measurement of the space inside the home. Most measurements you'll be provided with are exterior measurements that may even include the garage and basement. Adam Fingret, CEO of Extreme Measures, recommends that as a real estate agent, it's best to hire a professional to get consistent measurements that are in-line with the expectations of the buyers in your area. "If I was a broker, I would insist that I, my firm, and the other professionals I deal with are armed with whatever local practices and information is available with respect to floor area measurement," he said. The advent of laser measurement technology has made measurement companies more popular and affordable than ever. Consider the iGUIDE, a tool that makes virtual 3D tours of a home, detailed floor plans, and produces highly accurate measurements at the same time. A quick walk through with the machine, and you have a reliable measurement that is consistent from home to home. Prospective homeowners may be less willing to engage a professional measurement company to measure every home they consider. However, if square footage is important to you, and may change what you consider offering on a home, verifying with a professional is the best way to protect yourself. Ron Usher, a B.C. lawyer and notary who specializes in real estate, told Zolo that homeowners and prospective condo buyers should get a professional measurement. He said, "With any aspect of a real estate purchase, if there's something that is really important to you, then you need to get it verified by a professional." 2. Know the Basics and Ask What Measurements Are Included A home's square footage isn't the whole picture. Without a measurement standard, you can't be sure what that measurement includes and excludes. What about areas with reduced ceiling height, open areas, or front porches? Don't assume that a number you're given only includes the home elements you would include, or that it follows even the most common standard (called the ANSI Home Measurement Standard). Instead, ask the real estate agent or current homeowners what is included in the measurement. In particular, ask about the basement, garage, and balcony, which Fingret argues are the most common problem areas. You also need to watch out for exterior measurements. These include the exterior wall space and often space from garages and patios, which inflates the square footage. For an accurate home measurement, insist on an interior measurement, especially when comparing two houses which, after all, may have dramatically different sized garages. Klages suggests that real estate agents who are looking to explain the difference between these two measurements showcase images of the home's floor plan with the measured areas shaded in. That way, homeowners can visually see which spaces you counted, and which you did not. 3. No Measurement Is Perfect Why is it that you and your agent have come up with slightly different measurements for the same home? According to Klages, small discrepancies are to be expected. Walls aren't always 90°, and even professionals well-versed in a measurement standard won't come up with exactly the same number for the same home. Instead of aiming for perfection, the goal is to get the number as consistent as possible across homes so that buyers can make a realistic comparison between them. 4. Get Your Square Footage in Writing Don't rely on verbal confirmation from whoever is providing you with the measurement to protect you in court. Homeowners should also be aware that the MLS has a disclaimer in most states and provinces indicating that the square footage listed is only approximate. If the square footage of your new home matters to you, it needs to be accounted for in writing. The written purchase agreement isn't always enough protection. Various states and provinces include different square footage disclaimers in the purchase agreement. Idaho and Mississippi, in particular, place the responsibility on the buyer to verify square footage. Wisconsin and Minnesota's purchase agreements state the square footage of the home is approximate. For many in North America, buying a home is the most significant investment they will make. It's worthwhile to have a real estate lawyer examine your purchase agreement. For real estate agents, professional measurements and the advice of legal professionals can help mitigate your risk, so you can still provide buyers with the square footage measurements they require. Brought to you by Sara Penny, Communications and Marketing Manager at Planitar Inc. the makers of iGUIDE®. Follow the link for more information on how iGUIDE provides all the listing information your clients demand.    
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10 Real Estate Email Subject Lines and Why They Work
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49 Uplifting Real Estate Quotes That Will Inspire You to Be Great
Real Estate Quotes "Buyers decide in the first eight seconds of seeing a home if they're interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds." – Barbara Corcoran "Typically, the research tells us, that a high quality real estate agent that really knows what they are doing will add more to the equation than they cost. Because people make mistakes when selling their own home – the mistakes are costly." – Dave Ramsey "Don't beat yourself up. Some transactions will naturally go smoothly, and others are a month of challenges. Learn what you can from each transaction, move on, and start the next one." – Kurt Uhlir "A real estate agent has two property listings. Now add 11 more. What does the agent have now? Happiness. That agent has happiness." – Tim Dulany "In any market, in any country, there are developers who make money. So I say all of this doom and gloom, but there will always be people who make money, because people always want homes." – Sarah Beeny "To be successful in real estate, you must always and consistently put your clients' best interests first. When you do, your personal needs will be realized beyond your greatest expectations." – Anthony Hitt "Now, one thing I tell everyone is learn about real estate. Repeat after me: Real estate provides the highest returns, the greatest values, and the least risk." – Armstrong Williams "Real estate is the purest form of entrepreneurship." – Brian Buffini Real estate is never easy. There are late nights, early morning, no weekends, and infrequent vacations—but the payoff is that you get to help people through one of the biggest decisions in their lives and make their dreams come true. There are multiple lists of the same 10 real estate quotes that people toss up. We wanted something more. Our team combed through more than 15,000 websites, 115,000 tweets, countess Pinterest pins, 300 hours of keynote speakers and a ton of other sources to find you the most real estate quotes that will inspire you for the long-haul, motivate you to take the next step in your business, and hopefully laugh a little too. In today's real estate market, we all get little sleep. You deserve at least five minutes to feel inspired and laugh. Don't you? I hope that this list of deservedly famous real estate quotes will give you the break you need to recharge today. Happy reading! Forty-one more motivational quotes (and shareable images!) are waiting for you. Click here to read them all!    
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How to Show a Vacant Property Safely, Part 2
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Real Agent Story: Online Branding Key to Winning New and Past Clients
How are real estate agents building their business online? To find out, we've been speaking with successful Realtors. Today, Delaware-based agent Debbie Phipps shares how she reaches buyers, sellers, and past clients through lead generation and strategic branding on realtor.com. Your branding on realtor.com—is this a tool to secure listings? I use realtor.com® Local Expert as an important element in my listing presentations. I log them onto realtor.com® and I show all of the exposure and how it drives everything to my DebbiePhipps.com site. I have a 15-inch laptop I bring to the presentation. I talk about realtor.com®. I tell everyone that it's the only site that's affiliated with the National Association of REALTORS®. I recognized early on that this was where I should focus my marketing dollars because the site would be there over the years. The other sites don't have the same correctness and accuracy and the amount of people looking at them. Other sites come and go. But realtor.com® will always be there. I tell my potential listing clients that this particular program I use gives them maximum exposure that is better than you could ever get with any other agent. Of course, it's a tool to make sellers understand the exposure you are giving them; but it's also a presentation tool. While presenting, I show them an example of a listing. I put in the appropriate Zip codes, so they see that my listing and my links to my website where they are featured are coming up 50 percent of the time as they scroll through three or four pages. If I get an appointment where I don't have the Zip code, I will still be able put it in nearby areas. Usually they're very impressed when they see how their home will appear on realtor.com®. Does this help you on the buying side? I use the featured property piece of the Local Expert for listings and the other piece of it as a way to help us close our leads. When the realtor.com® leads come through, they recognize me as someone that's a local expert. I have worked primarily in New Castle County, Cecil County, Chester County area most of my life. I've been in this business 30+ years. I want past clients to know how to find me. So past customers are reminded by your branding? You can't imagine how many calls I get because people remember me from our past association. When it comes to selling their house, they're still calling me. I keep my brand out there so that they can see I'm strong in business. Most people say they would use their agent again. But although they were happy with the agent they used last time, most don't even know what their name is now. If they can't remember their agent, how could this help draw them to you? Are they seeing your branding? As an example, I recently went to a $550,000 listing in our average $250K marketplace. They didn't know me at all, but they were impressed with my marketing. I am always marketing my brand through my website, social media and print ads. It is not easy to measure, but you eventually can see the effect. My marketing appears in quite a few places, but the realtor.com® Local Expert really grabs their attention. Many of my listing leads say, "Oh, we saw you on the internet," and when I drill down, they saw me on realtor.com®.    
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5 Ways to Revive Stale Real Estate Listings
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The Language of Sales: What to Say (and Not Say)
We are all being sold to... constantly. Unwanted ads, calls, and marketing e-blasts bombard us everyday. Here's how to be part of the solution and stand out from the noise. Many times it feels as if "permission" marketing has been thrown to the wind, but occasionally, we experience the better side of sales. The side where someone is presenting us with a valuable service in a helpful way. Successful agents know how to do this in their businesses. They deliver effective messages that persuade prospects and elevate their offering.
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Spring Is the Season to Prime the Summer Real Estate Buyer Pump
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How to Turn Online Leads into Commissions in 3 Easy Steps
"I've already spoken to someone, thanks." *click* That's exactly how you DON'T want your first conversation with a new lead to go. And it doesn't have to if you have a system in place for attracting, following up, and nurturing home shoppers. No system? No problem. Today, we'll show you the "three Rs" that one successful agent uses to convert online leads into sales. Ready? Let's go!
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The Risk of Using Tax Data in Your Listings
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17 Common Real Estate Website Mistakes (and How to Fix Them)
While WordPress is by far the best website platform available, mistakes are commonly made when setting it up. This guide will walk you through the most common mistakes made when setting up a real estate website using WordPress and how to fix them.
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What to Look for When Buying Online Marketing and Lead Generation Tools
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11 Reasons Why Agents Can't Ignore Virtual Walkthrough Marketing Strategy
More leads, higher closing prices and an engaging experience that keeps users on your website for longer – what's not to love about new marketing capabilities and portal-friendly 3D virtual walkthroughs? Here are 11 reasons why you should embrace this technology.
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4 Tips to Create an Effective Facebook Ad Strategy
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Why You Should Host a First-time Buyers' Seminar
First-time buyers bring a lot of specific questions and anxieties to their home search. That's why hosting a first-time buyers seminar is a great real estate marketing move: It will help establish your expertise and expand your network, while offering them some valuable advice. Not only will your personality be on full display, but you'll establish your authority on the local market and local laws and procedures. You'll show that you can disentangle real estate jargon for intimidated home-seekers.
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Contact Management Is a Contact Sport
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Trends in Online Marketing and Lead Generation
Online marketing and lead generation is a constantly evolving science. In the early days of the internet, simply putting a property online with text was a big chore that required agents (or their development partners) to have HTML programming skills. The next big evolution happened around 1999 when the industry launched the first Internet Display program called IDX. This allowed agents and brokers to publish all of the listings from the multiple listing service on their websites and enable consumers to search. This was quickly followed by the emergence of national property advertising portals like Realtor.com, MSN, Yahoo! and others. IDX and listing portals delivered a great savings to the real estate industry, which was focused on newspaper and magazine advertising at the time. It was not uncommon for listing agents or brokerages to spend between as little as $300 or well over $1,500 in the marketing of a property. Online home search grew in popularity among homebuyers as access to internet connected computers grew. The next huge growth in this category came along with the consumer adoption of internet connected mobile phones and tablets. Today, more than 50 percent of all property searches happens on a mobile device. Nearly concurrent with the adoption of mobile, popular social media sites have became conduits for accessing real estate information including Facebook, LinkedIn, Twitter, and now Instagram and Snapchat. The options consumers have today for looking at property is almost absurd. There are millions of agent websites, hundreds of thousands of brokerage websites, and hundreds of property portals. The abundance of these options has created some interesting consolidation. It is estimated that the top 10 real estate portals in America are visited more than 500 million times a month. Given that there are only about 5.5 million transactions a year in America, it makes you wonder what all of those people are doing. Agents and brokerages are recognizing that digital marketing and advertising is changing from "spray and pray" to highly focused and localized marketing. To accomplish this, solutions have emerged that support real estate marketers with geotargeting to a particular house, neighborhood, polygon, or Zip Code. Within those geographies, real estate marketers can tune their marketing for attributes like age, renter vs. homeowner, or any number of filters that narrow the audience. Another major development is the connection between customer management solutions and online marketing. There is an appreciation that one goal of online marketing is to help build a database of potential customers. This famous sales strategy of collecting contacts and staying in touch was famously dramatized in The Wolf of Wall Street where Leonardo DiCaprio encourages his sales team to stay in touch with the customer until they buy or die. Some research has emerged that provides some good guidelines for real estate agents who hope to develop a digital marketing farm. A good target is to focus your efforts on a group of 2,000 to 2,500 households. With a steady focus of targeted digital marketing, agents should be able to develop a sales funnel that will yield about two trades a month. The important ingredient to developing this volume of units from this number of transactions is the frequency and quality of your marketing and lead conversion efforts. Always remember that digital marketing only works if you respond inside of five minutes to an inquiry—or ideally inside of one minute. Consumers expect you to be ready to serve them right away. Want to learn more about online marketing and lead generation? Download our latest Success Guide today!    
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How You Can Add Flavor to 'LPMAMA' So Leads Stick with You
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Why Size Matters When Marketing a House
Gone are the days of copycat listings, uneducated buyers, the days of misrepresentation, and buyers' remorse when it comes to buying a home. Facilitating the sale of a home requires clear and accurate measurements if you want to keep pace in the competitive field as a Realtor. With new legislation, rules, and regulations like the Residential Measurement Standard (RMS) in Alberta, Canada, Realtors need to stay on top of it all to continue to be a valuable resource when it comes to helping sell a home.
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 2)
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Marketing Tip: Pay More Attention to Gen Xers
The National Association of REALTORS research experts continuously share housing data with insights that sometimes surprise or delight. Their recent look into Gen Xers did both – for me at least. Here are some terrific nuggets that I believe has one major takeaway. It seems all the attention has been on Millennials (or Gen Y), when perhaps we should be spending more time focusing on this ready-to-buy market, the Gen Xers. "Defined as buyers between 39 and 54 years old, they now make up the SECOND largest share of home buyers by generation, at 24 percent of all home buyers in 2018," NAR says. Some of the stats make this market a super target: The median age is 45 years old They were born between 1965 and 1979 56 percent have one or more child under 18 living at home 23 percent have two children under 18 living at home 65 percent are married Why do they buy? The American dream (desire to own a home or a larger one) and life happens: job relocation. The surprise and delightful part? The NAR says, "Gen Xers surpassed Younger Boomers this year and purchased the greatest share of multi-generational homes at 16 percent." That tells you a lot about this generation. Want some more reasons to focus your marketing on Gen Xers? Try these statistics: 88 percent buy DETACHED single-family homes, not condos or townhomes. Gen Xers make up the largest demographic group that purchases detached single-family homes. They have the highest median household income at $111,100. The reasons for the higher income: More double income couples. They purchased homes commensurate with their incomes. They bought the largest homes in square footage with a median of 2100 square feet. Ready for the drumroll? They bought the most expensive homes among all generations. Some more fresh data if you need extra motivation: Gen Xers are the most racially and ethnically diverse group of home buyers One in four identified as a race other than White/Caucasian This group has the highest percentage of home buyers that speak another language besides English Gen Xers also are very home-buying savvy. They purchased new homes, thus avoiding renovations and major repairs and replacements, and previously owned homes for a better overall value. They don't move far – can you say loyal repeat customer? The median distance from their previous home is 11 miles Gen Xers are the second most likely to buy in neighborhoods that are convenient to schools They are highly systematic, searching for a median of 10 weeks, viewing an average of 10 homes How do they buy? Most Gen Xers used savings and proceeds from a previous home sale for their down payment. Here's another fact most people missed. Many Gen Xers had to wait to buy due to too much debt. In fact, 24 percent of Gen Xers were delayed five years, and 30 percent were delayed more than five years from buying a home. When you look at just the buyers who said that saving for the down payment was the most challenging step in the buying process, 46 percent had credit card debt, and 21 percent had childcare expenses. "That's important," NAR says, "because it is more than other generations." And what about student debt? NAR found Gen Xers also averaged $30,000 in student debt, the highest median amount and equal to that of Older Millennials. But guess which group represents the largest number of home SELLERS? Gen Xers at 25 percent. And Gen X sellers are even better positioned financially: They had the highest median household income among sellers at $123,600. "Once again, Gen X sellers were the most racially and ethnically diverse of the generations," says NAR. Why do Gen Xers sell? No surprises in the list here: their homes were too small, a job relocation, a change in family situation, and they wanted to move to a better neighborhood. Here's one final reason to enjoy marketing to this group: Gen Xers canceled vacations more than other age groups to save for a home. They clearly are passionate and motivate to be homeowners. What's not to like about that? To view the original article, visit the WAV Group blog.
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8 Great Gmail Tips and Tricks
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4 Tips for Growing Your Real Estate Business with Instagram
No matter what platforms you prefer for marketing your real estate business, there's no doubt that visual marketing is a massive key to attracting qualified real estate leads. That's just one reason why Instagram, one of the most popular social platforms in the world, is also among the best places online to promote your real estate business. Having a plan based on proven practices is crucial to Instagram success, and we're here to help you get started with four tips for growing your real estate business with Instagram.
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6 Must-Haves for Your Multichannel Real Estate Marketing Plan
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How to Show a Vacant Property Safely, Part 1
Vacant properties, while convenient to show, present a host of safety issues for real estate agents. First among those concerns, according to Real Safe Agent CEO Lee Goldstein, is the potential presence of squatters. In this week's episode of "Real Answers," a video series on real estate safety issues, Goldstein shows us how to deal with vacant homes in general and squatters in particular. Watch the video above to learn: What to do before you enter a vacant listing Why it's important to take accompaniment when previewing or showing vacant properties And more! Next week, be sure to tune in again as we cover Part 2 of how to show vacant listings!  
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Spring Cleaning Tips for Your Technology
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If You Are Not Generating Massive Sales from Your Email List, Try This
The riches are in the niches. Someone famous said that, and people repeat it all the time because it rhymes and it's true. Now more than ever, your ability to segment your market and deliver meaningful messages will determine the level of your success. Most people interpret this to mean that you can only serve a small segment of the market and ignore everyone else. But really, I think you can serve all the people in your database--you just need to be able to give them each what they find valuable.
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The Ultimate Guide to Real Estate Keywords
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Leveraging Insights to Drive Higher Lead Conversions
No lead left behind! Stop missing out on opportunities to convert. First things first--a real estate lead isn't complicated. It's simply the name and contact information for someone who is potentially a future client. A single email address can be a lead, a phone number, even someone who registers as Mickey Mouse (or something much more offensive). Regardless of fake names, all leads that have a legitimate way to contact them are viable. Even the address-only ones. Even the bogus names. Even the ones that say "no." In order to convert these fledgling prospects, you've got to have the right process in place to successfully nurture them, and within that process, you've got to know the right information to convert them into clients.
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 1)
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Create and Deliver a Winning Listing Presentation
Some would say that your listing presentation is your one chance to create a good first impression. However, Google tells us that your customers are searching online for up to 90 days before even contacting an agent. (Google Stats 2014) If that is the case, once you get to the kitchen table, it's almost too late. So what is the goal of a listing presentation, and how do you create one that makes a real impact?
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111 Blog Ideas for Real Estate Professionals
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5 Essential Strategies for Your Real Estate IDX Website
The ability to stand out in an increasingly competitive market is a challenge. What can you do to compete online? Our new content series will be focusing on the unique value that a real estate website gives you and how to get the most out of it. Just having a local real estate website isn't going to get you too far. It's like having a car but not putting gas in it. If you don't invest even a little bit of time and money, you'll probably not get the most of it. It's very easy to mis-spend, and just because you spend a lot of money on a fancy website, it doesn't necessarily mean you are guaranteed success.
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Safe Selling: Reading the Predator, Part 2
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Listing Agents Offering 1% and $1 Commissions: Is This a New Trend?
A real estate agent called complaining that he spoke with one of his buyers who wanted to see a property he found online. When the agent went to check the listing out, he was shocked. The commission stated was for $1. Being the professional that he was, he went to show the condo. He sent me a copy of the MLS sheet and, lo and behold, it was true. Then I contacted the listing agent thinking perhaps they were new and had made an error. Nope, she said, it was correct. The commission was one dollar.
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5 Tips for Winning More Listings with Your Property Data Tool
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How to Find a Fantastic Niche
Niche marketing is the practice of targeting a group based on a shared trait, need, or interest. This can be anything from single parents to wine lovers, and each month we'll uncover a new niche to help you learn to identify, target, and market to different niches to attract buyers and sellers with specific needs.
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4 Ways to Use Market Stats to Win More Business
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Top Tips for Dominating Your Local Market this Spring
Are you ready to make the most of the spring buying season? Here are the tools you need to maximize your time and productivity. The stage has been set for a competitive spring season in most markets. In the whirlwind of these busy times, it might start to feel like you're stuck putting out fires left and right and tending to the squeakiest wheels without focusing on a strategy or engaging a holistic approach to managing your business. Don't let the overwhelm get you. And don't get bogged down in admin tasks and marketing campaigns that could be put on auto-pilot. Here are the best ways to stay organized, keep on top your prospects, and leverage the right tools to do the heavy lifting.
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10 Real Estate Apps that Will Amplify Your Productivity
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Know Your Numbers to Get Analytics Working for You!
At a recent real estate event, a question was posed to the audience. What do you get paid for? The answers were varied. Negotiation, marketing skills, and value were words commonly mentioned. Then someone said "my experience" and the speaker's eyes lit up. "What does experience mean?" she asked. The room quieted for a moment as the attendees contemplated the answer. "Experience," she said, "means that you are bringing to the table all of the things that your customer doesn't have without you."
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5 Habits that Make You a Less Productive Agent
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Facebook Ad Changes for Real Estate: What Agents and Brokers Need to Know
Facebook is removing age, gender and ZIP Code targeting for housing, employment, and credit-related ads. It will also impose a 15-mile minimum radius for geographic ad targeting for housing ads. The Facebook ad platform offers an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide. These changes will not impact those agents and brokers that have been effectively using them to date and may reduce blatant discrimination.
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Success with Testimonials: 3 Steps to Getting Them with Ease
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Safe Selling: Reading the Predator, Part 1
Throughout this video series, we've showed you how to deter predators. But what happens when you realize the person that you're with actually IS a predator? And what are the signs that tell you it's time to exit the house you're showing and get to safety? Watch the video above to find out the subtle, physical signs that a predator is gearing up for an attack.
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Facebook Live for Your Business: As Easy as Point-Click-Shoot
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How to Quickly Establish Rapport with Clients
Clear communication is one of the keys to a successful agent-client relationship, but that doesn't mean simply keeping in contact with your clients on a regular basis. True communication takes into account the unspoken messages that pass between you and your client. Communication is key for real estate success. When was the last time you paid attention to what your client's body language, mannerisms, and tone were "telling" you?
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Why the Top Agents Leverage Success Metrics in a Shifting Market
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CoreLogic and Homesnap Join Forces on Integrations to Matrix
CoreLogic announced that it has entered into an agreement with Homesnap, provider of the top-rated agent mobile productivity platform, to offer their mutual CoreLogic and Homesnap customers advanced integrations. These integrations between Matrix, CoreLogic's multiple listing software system, and Homesnap Pro will include full synchronization of contacts, prospects, saved searches and favorites between the two platforms, edit listing functionality, and ultimately, the ability to add a new listing.
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5 Simple Steps to Share Your RPR Market Activity Report on Facebook
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Best Tips for Driving Traffic to Your Real Estate Website
Creating your real estate website is an exciting process. You carefully choose the look and craft the content. Following this, you send your beautiful new website out into the World Wide Web. But then what? If you're not driving traffic to your real estate website, what good is its elegant design and terrific listings? Setting up your website is the first step to building a valuable online presence. This will create more leads for you as an agent. But driving traffic to your website is just as important! As a result, we will discuss the best ways to drive traffic to your real estate website.
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57 Hilariously Terrible Real Estate Photos
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6 Surefire Ways to Get Top Dollar for Your Seller
Despite what we may feel about the groundhog and his predictions on spring weather, there is no doubt that the spring market is here. Agents are already seeing signs of increased inventory and eager buyers in many markets. While the days of pricing wars and houses being sold pre-list may be a thing of the past in your market--in others, they are back in full force. No matter what the season or the state of your local market, getting the most for your seller requires deft research, knowledge, and marketing. Nail down these six ways to leverage your resources and expertise to get top dollar for your seller.
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Safe Selling: Showing Prep Tips for When You Can't Arrive Early
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How to Spring Clean Your Real Estate Website
Even the best website is a work in progress. To be effective in real estate, a website needs to reflect the latest trends. Recent information on the market and how it may affect customers is essential. Leads will trust your expertise only if they see your website is helpful, informative, and up to date. However, even updating your site regularly won't do the job on its own.
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The Secret to Success with Prospects Pro
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Everything You Need to Know About Setting Up and Using a CRM
When you first started entertaining the idea of a career in real estate, you may not have known about the horde of acronyms that would rule your life: MLS, IDX, NAR, etc. Each one is extremely important for running an effective real estate business. Another acronym that's often underrated but is actually one of the most important is CRM. CRM stands for Customer Relationship Management, and it's the system that helps you turn a lead into a client and a client into a referral source.
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Simple Social Media Marketing Strategies for Real Estate Agents
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Top 3 Tips for Following Up with Real Estate Leads Like a Machine
So you've got a solid lead generation strategy and you're trying to build a lasting pipeline. But is your follow-up working? Agents often expend most of their energy on generating more and more leads. And while drumming up business is important, it's what comes next that truly matters and moves your leads from that first phone call to the closing table. Follow-up is critical, but it's also pretty straightforward! Implement these three steps and your process will work seamlessly.
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Managing the Meltdown: Successfully Navigating Your Clients through a Stress-Free Home Buying Process
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Getting New Business from Old Clients
We spend so much time talking about the importance of repeat business and referral business, but the reality is that MOST agents have still not come up with the right way to keep in touch naturally over the long-term. The result? Will your clients hire you the next time you buy or sell your home? Are you sure? After closing, 70 percent of sellers say they would "definitely" use their agent again — but only 25 percent of repeat buyers and sellers actually do. We aren't here to lecture you. Creating one client for life relationship is tricky enough, and aiming to keep in close touch with every client you've ever had is nearly impossible. Still, there are a few low key ways to ensure that you don't break a bond that could end up paying off — both in business and in friendship — after you walk away from the closing table. Below are four tactics you can employ to create more long-term, business-boosting client relationships. 1. Rank your clients You ask for reviews and testimonials after you close, but do you ever bother to ask yourself how much YOU liked working with a client? If you want to focus on creating "clients for life," then the first step is to wean out the clients who you've loved to work with. Not only will you be excited to keep in touch with them over the years, these people are also more likely to recommend other like-minded friends and family members to you in the future. Consider adding a "Client Rapport" ranking to your CRM. After each closing, rank the client from 1-5. Anyone who scores at a 4 or 5 should be who you focus on as you create your "Client for Life" relationships. 2. Offer special treatment You can continue to send the same refrigerator magnet to every person in your sphere but think about upping the ante for the "4 and 5-ranked" contacts in your database. Consider hosting a VIP wine and cheese event for past clients who love to mix and mingle, send young families a coupon to the local Six Flags, offer up a gift certificate to your past buyer's new favorite neighborhood restaurant on the one-year anniversary of their home purchase. By showing you care about them, remember their interests and are willing to spend money or time on them after the sale, you'll be reinforcing a bond that can continue to grow even as you move further and further away from their initial transaction. 3. Watch for social cues and keep in touch with personal outreach Many (and maybe even most) clients hire you as they are on the cusp of major life changes. Whether they are prepping to expand their family, downsizing after the kids move away or simply shifting to a neighborhood that better suits their long-term needs, the reason for their move can act as the primary way you keep in touch for the first few years after the sale. Comment on their baby announcement on Facebook (or better yet, drop by with a branded swaddle blanket or onesie after they have settled into parenthood). Call to ask how their kids are enjoying the teachers in their new school. If you see that a coffee shop has opened up in their new condo building, ask if they would like to meet up for a cup of joe, then ask how they're settling into their new neighborhood. As the years go by and you get to know more about them than just their reason for moving, you can settle into a more natural conversation groove. But for the first few months or years after you work with them, don't worry about focusing on the "safest" conversation topic around — their reason for moving (and hiring you) and how that decision is working out. 4. Give them an easy way to review and refer you Many agents are afraid to ask for referrals directly because it can feel awkward and aggressive if not done in the right way. And while most have a way to generate testimonials or reviews, a lot of the platforms that promise to "syndicate" these reviews are clunky; they require an ironclad login and clients may feel turned off having to sign up for a site they never plan to use again. In the age of cybersecurity threats, not many people want to open up new accounts that require their email and other contact information. When it comes to asking for reviews and referrals, it can be helpful for agents to ask for client feedback that: Doesn't require a login Can be syndicated across the web Can be used to generate a review, testimonial or one-to-one referral Is sent on behalf of the agent, but doesn't come directly from the agent's email address Agents who need such a service can peek at Reach150, a client feedback and referral management system that automates your requests for referrals and reviews and can turn your positive testimonials into marketing content. To view the original article, visit the SmartZip blog.
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How to Create and Effectively Use Email Lists to Grow Your Business
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Beyond CCPA and GDPR: New Digital Privacy Developments that Realtors Need to Know
We recently talked about the new California Consumer Privacy Act (CCPA) and its impact on the real estate industry in the United States. CCPA is the first domestic state regulation after the EU's General Data Protection Regulation (GDPR), and although CCPA isn't as far-reaching as GDPR, it will mean a change in the way real estate agents in the US handle and manage personal identifiable information for their clients and leads. Unlike the GDPR, CCPA is based in this country and, much like GDPR, has inspired other new privacy regulations in other states that are reflective of CCPA and the GDPR.
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Safe Selling: Stay Out of Outbuildings!
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How to Promote Your Business and Brand with Facebooks Ads
At the end of 2018, the National Association of REALTORS reported over 1.3 million members. That's a heck of a lot of competition jockeying for the attention of home sellers and buyers across America. As a time-strapped REALTOR on a tight budget, how do you uncover ways to stand out from the competition in your local area, attract more leads, land more listings, and grow your real estate business? Consider Facebook advertising.
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