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10 Real Estate Email Subject Lines and Why They Work
The average user sends and receives over 100 emails every day. The odds that they will open every email they receive are slim, especially if they're wary of unknown senders. So, how can you ensure that your audience is opening and reading your carefully crafted emails? The answer lies in the simple, unassuming subject line. While most email subject headlines are less than one or two sentences long, they can spell the difference between a read message and another junk email. About 80 percent of readers never make it past the headline, or in this case, the subject line. Here's how you change that. Here are ten real estate email subject lines to help you master the art of the email.
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49 Uplifting Real Estate Quotes That Will Inspire You to Be Great
Real Estate Quotes "Buyers decide in the first eight seconds of seeing a home if they're interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds." – Barbara Corcoran "Typically, the research tells us, that a high quality real estate agent that really knows what they are doing will add more to the equation than they cost. Because people make mistakes when selling their own home – the mistakes are costly." – Dave Ramsey "Don't beat yourself up. Some transactions will naturally go smoothly, and others are a month of challenges. Learn what you can from each transaction, move on, and start the next one." – Kurt Uhlir "A real estate agent has two property listings. Now add 11 more. What does the agent have now? Happiness. That agent has happiness." – Tim Dulany "In any market, in any country, there are developers who make money. So I say all of this doom and gloom, but there will always be people who make money, because people always want homes." – Sarah Beeny "To be successful in real estate, you must always and consistently put your clients' best interests first. When you do, your personal needs will be realized beyond your greatest expectations." – Anthony Hitt "Now, one thing I tell everyone is learn about real estate. Repeat after me: Real estate provides the highest returns, the greatest values, and the least risk." – Armstrong Williams "Real estate is the purest form of entrepreneurship." – Brian Buffini Real estate is never easy. There are late nights, early morning, no weekends, and infrequent vacations—but the payoff is that you get to help people through one of the biggest decisions in their lives and make their dreams come true. There are multiple lists of the same 10 real estate quotes that people toss up. We wanted something more. Our team combed through more than 15,000 websites, 115,000 tweets, countess Pinterest pins, 300 hours of keynote speakers and a ton of other sources to find you the most real estate quotes that will inspire you for the long-haul, motivate you to take the next step in your business, and hopefully laugh a little too. In today's real estate market, we all get little sleep. You deserve at least five minutes to feel inspired and laugh. Don't you? I hope that this list of deservedly famous real estate quotes will give you the break you need to recharge today. Happy reading! Forty-one more motivational quotes (and shareable images!) are waiting for you. Click here to read them all!    
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How to Show a Vacant Property Safely, Part 2
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Real Agent Story: Online Branding Key to Winning New and Past Clients
How are real estate agents building their business online? To find out, we've been speaking with successful Realtors. Today, Delaware-based agent Debbie Phipps shares how she reaches buyers, sellers, and past clients through lead generation and strategic branding on realtor.com. Your branding on realtor.com—is this a tool to secure listings? I use realtor.com® Local Expert as an important element in my listing presentations. I log them onto realtor.com® and I show all of the exposure and how it drives everything to my DebbiePhipps.com site. I have a 15-inch laptop I bring to the presentation. I talk about realtor.com®. I tell everyone that it's the only site that's affiliated with the National Association of REALTORS®. I recognized early on that this was where I should focus my marketing dollars because the site would be there over the years. The other sites don't have the same correctness and accuracy and the amount of people looking at them. Other sites come and go. But realtor.com® will always be there. I tell my potential listing clients that this particular program I use gives them maximum exposure that is better than you could ever get with any other agent. Of course, it's a tool to make sellers understand the exposure you are giving them; but it's also a presentation tool. While presenting, I show them an example of a listing. I put in the appropriate Zip codes, so they see that my listing and my links to my website where they are featured are coming up 50 percent of the time as they scroll through three or four pages. If I get an appointment where I don't have the Zip code, I will still be able put it in nearby areas. Usually they're very impressed when they see how their home will appear on realtor.com®. Does this help you on the buying side? I use the featured property piece of the Local Expert for listings and the other piece of it as a way to help us close our leads. When the realtor.com® leads come through, they recognize me as someone that's a local expert. I have worked primarily in New Castle County, Cecil County, Chester County area most of my life. I've been in this business 30+ years. I want past clients to know how to find me. So past customers are reminded by your branding? You can't imagine how many calls I get because people remember me from our past association. When it comes to selling their house, they're still calling me. I keep my brand out there so that they can see I'm strong in business. Most people say they would use their agent again. But although they were happy with the agent they used last time, most don't even know what their name is now. If they can't remember their agent, how could this help draw them to you? Are they seeing your branding? As an example, I recently went to a $550,000 listing in our average $250K marketplace. They didn't know me at all, but they were impressed with my marketing. I am always marketing my brand through my website, social media and print ads. It is not easy to measure, but you eventually can see the effect. My marketing appears in quite a few places, but the realtor.com® Local Expert really grabs their attention. Many of my listing leads say, "Oh, we saw you on the internet," and when I drill down, they saw me on realtor.com®.    
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Knock Out Your Marketing Calendar for the Rest of the Year... in Just 60 Minutes!
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How to Market Listings that Close by Maximizing Presentation Impressions that Last
Tuesday, May 7, 2019 at 11:00 AM PDT Wow clients in-person and online with a complete marketing package that takes time off your hands and adds engagements with your business. Sign up for the webinar and learn easy steps to bringing your listings to today's generation of homebuyer with immersive visuals that reach them. Register now!
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5 Ways to Revive Stale Real Estate Listings
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Take Open House Goers from Stranger to Closer
Thursday, April 25, 2019 at 12:00 PM PDT We all have open houses. Learn how to take an open house goer from a stranger to a closer! Register now!
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The Language of Sales: What to Say (and Not Say)
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Spring Is the Season to Prime the Summer Real Estate Buyer Pump
When is the best time of year to sell a home, as that's usually when real estate buyers must be better shoppers and negotiators? ATTOM Data Solutions collected home sales data from 2011 through 2017 and found that May and June were consistently the months when seller premiums were highest. The seller premium is the price at which a home sells above estimated market value. May averaged 5.9 percent, and June averaged 5.8 percent for seller premiums. They were the only two months with seller premiums over 4.2 percent. That 4.2 percent was the third best, and it was for August. All other months were under 4 percent.
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How to Turn Online Leads into Commissions in 3 Easy Steps
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The Risk of Using Tax Data in Your Listings
Real estate marketing is becoming more and more competitive. To attract potential buyers and give them enough information to make an offer quickly, you may be providing room measurements and floor plans. Indeed, according to the National Association of Realtors, these details are the most important metrics home buyers use when looking for a new house. As a Realtor, you may be opening yourself up to liability if you provide measurements that were not taken professionally. While many real estate agents use municipal tax record data or MPAC numbers, these numbers are mere estimates that may mislead your buyers and open you up to legal risk. The Problem of Tax Data The square footage measurements taken to determine a property's tax are measured from the exterior. At no point does someone walk into the house to look at its specific nuances. For tax purposes, all the government needs is an estimate. However, buyers expect the square footage of a listing to reflect the actual amount of interior living space. Measurements taken from the exterior of a home include the walls and other potentially unusable space. The width of the exterior walls along the whole house may actually add up to a significant amount of the total square footage, inflating the measurement. A disgruntled homeowner might sue when they take their own measurements of the interior space and find it lacking. It is a risk to provide measurements for a property that you did not get professionally measured. The exterior walls are not the only problem. There are a number of ways that the tax data may be a serious over- or under-estimate. When a home is being measured for tax purposes, no one will look into the specific layout of the house to alter the measurement accordingly. This creates problems in a few different home types. For example, if the living room of your home has high ceilings and a gap in the second floor above the living room, all of that empty space will be counted as additional square footage in the tax data. They assume the second floor is just as large as the first, but sometimes it isn't. On the other hand, tax data measurements may also be too small. After a homebuyer builds an addition on their home, it may be some time before the tax data are changed to reflect that. The same problem may happen after a mudroom is insulated, a patio is enclosed, or a loft is extended. The current homeowner may not be the person who made these changes, so you can't assume you'll be alerted to them. If the square footage measurement is smaller than the actual living space of the home, you're missing out on a powerful selling tool and, potentially, more substantial offers. How to Get Better Measurements Instead of relying on tax data, it is wise to get professional measurements and floor plans drawn up. A 360° virtual tour, like those created by the iGUIDE®, includes accurate, up-to-date measurements of the living space of the property. You, as the Realtor, can feel confident the measurements the iGUIDE provides are accurate. You reduce your liability, while also giving potential buyers the exact information they want. It's a smart decision to make your business more profitable and secure. Brought to you by Sara Penny, Communications and Marketing Manager at Planitar Inc., the makers of iGUIDE®. Follow the link for more information on how iGUIDE helps you save time, provides more features, and connect more with your clients.
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RPR for Residential Investment Analyses
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Must-Have Tools for Online Lead Conversion
Wednesday, April 24, 2019 at 10:00 AM PDT Discover a variety of tools and tactics leveraged by top agents to increase lead conversion. We follow the life-cycle of a lead from inquiry submission to securing the appointment. Learn when, how and why to apply these tools to increase your success. We will share with you best practices that will increase your conversion in the following stages of the lead life cycle: Obtaining a response Engaging with online leads Driving active discovery conversations Securing the appointment Register now!
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Back It Up! But What's the Best Way to Protect Your Data?
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17 Common Real Estate Website Mistakes (and How to Fix Them)
While WordPress is by far the best website platform available, mistakes are commonly made when setting it up. This guide will walk you through the most common mistakes made when setting up a real estate website using WordPress and how to fix them.
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11 Reasons Why Agents Can't Ignore Virtual Walkthrough Marketing Strategy
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4 Tips to Create an Effective Facebook Ad Strategy
Creating the best ad strategy for your business is a delicate balancing act between maximizing success and staying within the advertising budget you can afford. That's what agents Garry Creath and Chris Scott did to maximize their usage of Facebook Ads to benefit their business. Garry, a cofounder of Paperless Agent and Chris, a marketing expert for Paperless Agent, hosted our last 'Secrets' webinar and shared how they were able to create a successful business utilizing an effective ad strategy with Facebook Ads. Working with Facebook can be difficult at times. There are so many pieces to work with Facebook, but Garry and Chris mentioned four different requirements for Facebook campaigns that can simplify the process. Check them out below.
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Why You Should Host a First-time Buyers' Seminar
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Contact Management Is a Contact Sport
Being a speaker, trainer and presenter supporting the real estate community for the past 19 years, I must say my attendees have taught me so much! During breaks and after my sessions, agents are quick to share their experiences with me. Many years ago, I was preparing to give my customer relationship management presentation when a 50-year real estate veteran approached me and asked if I was the presenter.
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Trends in Online Marketing and Lead Generation
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How You Can Add Flavor to 'LPMAMA' So Leads Stick with You
Imagine a slice of bread. Served plain, it doesn't look tasty, does it? But top it with a few other ingredients and sandwich it with another slice of bread, and you have a delicious meal suddenly. The same premise applies to LPMAMA in real estate. By itself, it provides agents a series of questions they can qualify leads with. However, there's one drawback to LPMAMA's questions. They're very "agent-focused." They're designed to serve you, not necessarily the consumer – which puts them in a weird emotional state.
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Why Size Matters When Marketing a House
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 2)
Welcome to part two of our two-series blog on how to stand out from your competitors in real estate! In today's blog, we dive deeper and show you how to become dominant in the competitive real estate market. Part one of this series mentioned three key points that include: being active on social media, creating your own agent website, and staying connected to your clients and leads through e-newsletters. This blog post will focus on how to elevate your real estate brand and enable you to stand out from your competitors.
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8 Great Gmail Tips and Tricks
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4 Tips for Growing Your Real Estate Business with Instagram
No matter what platforms you prefer for marketing your real estate business, there's no doubt that visual marketing is a massive key to attracting qualified real estate leads. That's just one reason why Instagram, one of the most popular social platforms in the world, is also among the best places online to promote your real estate business. Having a plan based on proven practices is crucial to Instagram success, and we're here to help you get started with four tips for growing your real estate business with Instagram.
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6 Must-Haves for Your Multichannel Real Estate Marketing Plan
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How to Show a Vacant Property Safely, Part 1
Vacant properties, while convenient to show, present a host of safety issues for real estate agents. First among those concerns, according to Real Safe Agent CEO Lee Goldstein, is the potential presence of squatters. In this week's episode of "Real Answers," a video series on real estate safety issues, Goldstein shows us how to deal with vacant homes in general and squatters in particular. Watch the video above to learn: What to do before you enter a vacant listing Why it's important to take accompaniment when previewing or showing vacant properties And more! Next week, be sure to tune in again as we cover Part 2 of how to show vacant listings!  
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Spring Cleaning Tips for Your Technology
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If You Are Not Generating Massive Sales from Your Email List, Try This
The riches are in the niches. Someone famous said that, and people repeat it all the time because it rhymes and it's true. Now more than ever, your ability to segment your market and deliver meaningful messages will determine the level of your success. Most people interpret this to mean that you can only serve a small segment of the market and ignore everyone else. But really, I think you can serve all the people in your database--you just need to be able to give them each what they find valuable.
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The Ultimate Guide to Real Estate Keywords
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Leveraging Insights to Drive Higher Lead Conversions
No lead left behind! Stop missing out on opportunities to convert. First things first--a real estate lead isn't complicated. It's simply the name and contact information for someone who is potentially a future client. A single email address can be a lead, a phone number, even someone who registers as Mickey Mouse (or something much more offensive). Regardless of fake names, all leads that have a legitimate way to contact them are viable. Even the address-only ones. Even the bogus names. Even the ones that say "no." In order to convert these fledgling prospects, you've got to have the right process in place to successfully nurture them, and within that process, you've got to know the right information to convert them into clients.
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 1)
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Create and Deliver a Winning Listing Presentation
Some would say that your listing presentation is your one chance to create a good first impression. However, Google tells us that your customers are searching online for up to 90 days before even contacting an agent. (Google Stats 2014) If that is the case, once you get to the kitchen table, it's almost too late. So what is the goal of a listing presentation, and how do you create one that makes a real impact?
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111 Blog Ideas for Real Estate Professionals
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5 Essential Strategies for Your Real Estate IDX Website
The ability to stand out in an increasingly competitive market is a challenge. What can you do to compete online? Our new content series will be focusing on the unique value that a real estate website gives you and how to get the most out of it. Just having a local real estate website isn't going to get you too far. It's like having a car but not putting gas in it. If you don't invest even a little bit of time and money, you'll probably not get the most of it. It's very easy to mis-spend, and just because you spend a lot of money on a fancy website, it doesn't necessarily mean you are guaranteed success.
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Safe Selling: Reading the Predator, Part 2
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Listing Agents Offering 1% and $1 Commissions: Is This a New Trend?
A real estate agent called complaining that he spoke with one of his buyers who wanted to see a property he found online. When the agent went to check the listing out, he was shocked. The commission stated was for $1. Being the professional that he was, he went to show the condo. He sent me a copy of the MLS sheet and, lo and behold, it was true. Then I contacted the listing agent thinking perhaps they were new and had made an error. Nope, she said, it was correct. The commission was one dollar.
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5 Tips for Winning More Listings with Your Property Data Tool
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How to Find a Fantastic Niche
Niche marketing is the practice of targeting a group based on a shared trait, need, or interest. This can be anything from single parents to wine lovers, and each month we'll uncover a new niche to help you learn to identify, target, and market to different niches to attract buyers and sellers with specific needs.
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4 Ways to Use Market Stats to Win More Business
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Top Tips for Dominating Your Local Market this Spring
Are you ready to make the most of the spring buying season? Here are the tools you need to maximize your time and productivity. The stage has been set for a competitive spring season in most markets. In the whirlwind of these busy times, it might start to feel like you're stuck putting out fires left and right and tending to the squeakiest wheels without focusing on a strategy or engaging a holistic approach to managing your business. Don't let the overwhelm get you. And don't get bogged down in admin tasks and marketing campaigns that could be put on auto-pilot. Here are the best ways to stay organized, keep on top your prospects, and leverage the right tools to do the heavy lifting.
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10 Real Estate Apps that Will Amplify Your Productivity
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Know Your Numbers to Get Analytics Working for You!
At a recent real estate event, a question was posed to the audience. What do you get paid for? The answers were varied. Negotiation, marketing skills, and value were words commonly mentioned. Then someone said "my experience" and the speaker's eyes lit up. "What does experience mean?" she asked. The room quieted for a moment as the attendees contemplated the answer. "Experience," she said, "means that you are bringing to the table all of the things that your customer doesn't have without you."
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5 Habits that Make You a Less Productive Agent
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Facebook Ad Changes for Real Estate: What Agents and Brokers Need to Know
Facebook is removing age, gender and ZIP Code targeting for housing, employment, and credit-related ads. It will also impose a 15-mile minimum radius for geographic ad targeting for housing ads. The Facebook ad platform offers an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide. These changes will not impact those agents and brokers that have been effectively using them to date and may reduce blatant discrimination.
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Success with Testimonials: 3 Steps to Getting Them with Ease
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Safe Selling: Reading the Predator, Part 1
Throughout this video series, we've showed you how to deter predators. But what happens when you realize the person that you're with actually IS a predator? And what are the signs that tell you it's time to exit the house you're showing and get to safety? Watch the video above to find out the subtle, physical signs that a predator is gearing up for an attack.
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Facebook Live for Your Business: As Easy as Point-Click-Shoot
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How to Quickly Establish Rapport with Clients
Clear communication is one of the keys to a successful agent-client relationship, but that doesn't mean simply keeping in contact with your clients on a regular basis. True communication takes into account the unspoken messages that pass between you and your client. Communication is key for real estate success. When was the last time you paid attention to what your client's body language, mannerisms, and tone were "telling" you?
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Why the Top Agents Leverage Success Metrics in a Shifting Market
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CoreLogic and Homesnap Join Forces on Integrations to Matrix
CoreLogic announced that it has entered into an agreement with Homesnap, provider of the top-rated agent mobile productivity platform, to offer their mutual CoreLogic and Homesnap customers advanced integrations. These integrations between Matrix, CoreLogic's multiple listing software system, and Homesnap Pro will include full synchronization of contacts, prospects, saved searches and favorites between the two platforms, edit listing functionality, and ultimately, the ability to add a new listing.
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5 Simple Steps to Share Your RPR Market Activity Report on Facebook
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Best Tips for Driving Traffic to Your Real Estate Website
Creating your real estate website is an exciting process. You carefully choose the look and craft the content. Following this, you send your beautiful new website out into the World Wide Web. But then what? If you're not driving traffic to your real estate website, what good is its elegant design and terrific listings? Setting up your website is the first step to building a valuable online presence. This will create more leads for you as an agent. But driving traffic to your website is just as important! As a result, we will discuss the best ways to drive traffic to your real estate website.
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57 Hilariously Terrible Real Estate Photos
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6 Surefire Ways to Get Top Dollar for Your Seller
Despite what we may feel about the groundhog and his predictions on spring weather, there is no doubt that the spring market is here. Agents are already seeing signs of increased inventory and eager buyers in many markets. While the days of pricing wars and houses being sold pre-list may be a thing of the past in your market--in others, they are back in full force. No matter what the season or the state of your local market, getting the most for your seller requires deft research, knowledge, and marketing. Nail down these six ways to leverage your resources and expertise to get top dollar for your seller.
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Safe Selling: Showing Prep Tips for When You Can't Arrive Early
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How to Spring Clean Your Real Estate Website
Even the best website is a work in progress. To be effective in real estate, a website needs to reflect the latest trends. Recent information on the market and how it may affect customers is essential. Leads will trust your expertise only if they see your website is helpful, informative, and up to date. However, even updating your site regularly won't do the job on its own.
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The Secret to Success with Prospects Pro
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Everything You Need to Know About Setting Up and Using a CRM
When you first started entertaining the idea of a career in real estate, you may not have known about the horde of acronyms that would rule your life: MLS, IDX, NAR, etc. Each one is extremely important for running an effective real estate business. Another acronym that's often underrated but is actually one of the most important is CRM. CRM stands for Customer Relationship Management, and it's the system that helps you turn a lead into a client and a client into a referral source.
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Simple Social Media Marketing Strategies for Real Estate Agents
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Top 3 Tips for Following Up with Real Estate Leads Like a Machine
So you've got a solid lead generation strategy and you're trying to build a lasting pipeline. But is your follow-up working? Agents often expend most of their energy on generating more and more leads. And while drumming up business is important, it's what comes next that truly matters and moves your leads from that first phone call to the closing table. Follow-up is critical, but it's also pretty straightforward! Implement these three steps and your process will work seamlessly.
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Managing the Meltdown: Successfully Navigating Your Clients through a Stress-Free Home Buying Process
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Getting New Business from Old Clients
We spend so much time talking about the importance of repeat business and referral business, but the reality is that MOST agents have still not come up with the right way to keep in touch naturally over the long-term. The result? Will your clients hire you the next time you buy or sell your home? Are you sure? After closing, 70 percent of sellers say they would "definitely" use their agent again — but only 25 percent of repeat buyers and sellers actually do. We aren't here to lecture you. Creating one client for life relationship is tricky enough, and aiming to keep in close touch with every client you've ever had is nearly impossible. Still, there are a few low key ways to ensure that you don't break a bond that could end up paying off — both in business and in friendship — after you walk away from the closing table. Below are four tactics you can employ to create more long-term, business-boosting client relationships. 1. Rank your clients You ask for reviews and testimonials after you close, but do you ever bother to ask yourself how much YOU liked working with a client? If you want to focus on creating "clients for life," then the first step is to wean out the clients who you've loved to work with. Not only will you be excited to keep in touch with them over the years, these people are also more likely to recommend other like-minded friends and family members to you in the future. Consider adding a "Client Rapport" ranking to your CRM. After each closing, rank the client from 1-5. Anyone who scores at a 4 or 5 should be who you focus on as you create your "Client for Life" relationships. 2. Offer special treatment You can continue to send the same refrigerator magnet to every person in your sphere but think about upping the ante for the "4 and 5-ranked" contacts in your database. Consider hosting a VIP wine and cheese event for past clients who love to mix and mingle, send young families a coupon to the local Six Flags, offer up a gift certificate to your past buyer's new favorite neighborhood restaurant on the one-year anniversary of their home purchase. By showing you care about them, remember their interests and are willing to spend money or time on them after the sale, you'll be reinforcing a bond that can continue to grow even as you move further and further away from their initial transaction. 3. Watch for social cues and keep in touch with personal outreach Many (and maybe even most) clients hire you as they are on the cusp of major life changes. Whether they are prepping to expand their family, downsizing after the kids move away or simply shifting to a neighborhood that better suits their long-term needs, the reason for their move can act as the primary way you keep in touch for the first few years after the sale. Comment on their baby announcement on Facebook (or better yet, drop by with a branded swaddle blanket or onesie after they have settled into parenthood). Call to ask how their kids are enjoying the teachers in their new school. If you see that a coffee shop has opened up in their new condo building, ask if they would like to meet up for a cup of joe, then ask how they're settling into their new neighborhood. As the years go by and you get to know more about them than just their reason for moving, you can settle into a more natural conversation groove. But for the first few months or years after you work with them, don't worry about focusing on the "safest" conversation topic around — their reason for moving (and hiring you) and how that decision is working out. 4. Give them an easy way to review and refer you Many agents are afraid to ask for referrals directly because it can feel awkward and aggressive if not done in the right way. And while most have a way to generate testimonials or reviews, a lot of the platforms that promise to "syndicate" these reviews are clunky; they require an ironclad login and clients may feel turned off having to sign up for a site they never plan to use again. In the age of cybersecurity threats, not many people want to open up new accounts that require their email and other contact information. When it comes to asking for reviews and referrals, it can be helpful for agents to ask for client feedback that: Doesn't require a login Can be syndicated across the web Can be used to generate a review, testimonial or one-to-one referral Is sent on behalf of the agent, but doesn't come directly from the agent's email address Agents who need such a service can peek at Reach150, a client feedback and referral management system that automates your requests for referrals and reviews and can turn your positive testimonials into marketing content. To view the original article, visit the SmartZip blog.
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How to Create and Effectively Use Email Lists to Grow Your Business
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Beyond CCPA and GDPR: New Digital Privacy Developments that Realtors Need to Know
We recently talked about the new California Consumer Privacy Act (CCPA) and its impact on the real estate industry in the United States. CCPA is the first domestic state regulation after the EU's General Data Protection Regulation (GDPR), and although CCPA isn't as far-reaching as GDPR, it will mean a change in the way real estate agents in the US handle and manage personal identifiable information for their clients and leads. Unlike the GDPR, CCPA is based in this country and, much like GDPR, has inspired other new privacy regulations in other states that are reflective of CCPA and the GDPR.
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Safe Selling: Stay Out of Outbuildings!
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How to Promote Your Business and Brand with Facebooks Ads
At the end of 2018, the National Association of REALTORS reported over 1.3 million members. That's a heck of a lot of competition jockeying for the attention of home sellers and buyers across America. As a time-strapped REALTOR on a tight budget, how do you uncover ways to stand out from the competition in your local area, attract more leads, land more listings, and grow your real estate business? Consider Facebook advertising.
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How to Sell Your Listings Using Video and Social Media
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Do This One Thing to Increase Your Google Results!
Most real estate agents would love to be ranked higher in a Google search. But unless an agent spends a lot of money on Google advertising or invests major dollars regularly in Search Engine Optimization (SEO), landing in a Google search "above the fold" -- the first part of a screen before you scroll -- is unlikely. Unless you take advantage of one opportunity that Google is offering every real estate agent today. That opportunity is Google My Business. Google My Business is a powerful visual listing that displays at the top right of a Google search when someone is looking for you by your name and occupation. If potential clients are near you and are searching for a real estate agent nearby, your listing may be included higher in their Google search as part of Google Places, which also shows a Google map of local agent office locations. Because of its prominent placement in search results, a Google My Business listing can deliver some of the best search placements there are for a small business. Most importantly, it allows you to connect with potential clients faster. Google My Business features your office hours, address, contact information, photos of your business and office that you have uploaded, and a screenshot of a Google map of your business location that is hot linked to an interactive Google Map for directions to your office. It even displays your client reviews and your overall Google client rating. Best of all, your Google My Business listing doesn't cost you one dime – other than your time to create your business listing and keep it fresh. You can set your free Google My Business account by going to this link: google.com/business. Advantages for Agents When a client searches for your name as a real estate agent, your Google My Business listing will be displayed at the top of the right side of the Google search. Anyone who lives near your office—or is nearby—and searches "real estate agents near me" could also see your Google listing in their search results. Your office will also appear on Google Maps searches. Google My Business is dynamic, which means you can add to it. You keep it updated with new photos, videos and encourage your clients to add reviews. By doing this, your Google My Business listing will increase your authenticity as a real estate expert for your area in Google's view. As a result, your search results ranking by Google will also improve over time. With Google My Business, you don't even need a website because it's an independent listing and contains all your business information: address and contact information, including your phone. If you have a website, of course it includes that too. When a client or potential client searches for you and ends up finding you through your Google My Business listing, you have accomplished something else: You've connected with them in the way that they want to be connected, giving them just the right amount of information they are seeking. They don't need to see your entire website. They just may need directions to your office or your phone number to give you a call. That's what makes Google My Business unique. Google My Business Tips for Agents Add Photos: When setting up your Google My Business listing, don't forget to add photos. An exterior picture of your office location is important, as it can help your clients find your location. Remember, a lot of people will be using Google My Business to find your office. Having a visual picture of the building they are looking for will help them find you faster. Encourage Client Reviews: After every transaction, send your customers an email thanking them for their business and ask for a little help. Explain that a quick review on Google – the most powerful search engine in the world – will help tell others about your service. Provide them a link for a Google review. It's easy to do and that review will be added to your Google My Business listing. Remember, the more reviews you get, and the more current your reviews are, the more Google is likely to push your search ranking higher when people are searching for real estate agents in your area. One extra perk: Google notifies you every time someone completes a review on your Google My Business listing. Keep your listing fresh: If you decorate your office for a holiday, or have a promotion or event scheduled, post a new photo to keep your content fresh in your Google My Business listing. If you are involved in a community activity, for example, and are collecting items at your office, post a photo or sign related to that event as well. Fresh content works for Google My Business too. One more perk: even though the listing is free, Google will provide you with reports on how well your listing is performing—at no charge. That's right, you can see what most people are interested in and the actions they took, from how many people clicked on your phone number from their smartphone to call you, to how many used the directions button to find your office through Google Maps. Again, even the Google reports you receive are 100 percent free, so there's absolutely no reason every agent shouldn't sign up for their own Google My Business account. Remember that Tech Helpline can help you understand better how Google My Business works. They can also help you optimize your photos for faster uploads or answer any of your tech questions. Give Tech Helpline a call today. Don't have Tech Helpline support? Ask your state or local REALTOR® association for it! Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.    
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5 Lead Generation Mistakes to Avoid in Real Estate
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Real Estate Website Testimonials Done Right
Do you have client testimonials on your real estate website? If so, where are they on the site? This is the top navigation bar from a real estate website, and many sites are much the same. You get solicited and unsolicited testimonials from past customers and place them all on the Testimonials page for interested site visitors to read through them. You're getting very little value from the good ones in this way.
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10 Remarkable Features of the RPR App that Will Increase Your Productivity
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6 Signs It's Time to Rethink Your Referral and Lead Flow
The real estate business is unpredictable. One minute you're riding high with three signed offers and the next, you've lost a major, career-making deal. In today's market, it's more critical than ever to leave no stone unturned by strategically managing your referrals and leads. As an agent, time is money and spending it following up on bad phone numbers and email addresses is not the best use of your energy. If any of the below scenarios apply to you, it may be time to rethink how you manage your referrals and lead flow to take your business to the next level this year.
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Keys to Buying Market Analytics Products
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The Dos and Don'ts of Content Marketing in Real Estate
"Content marketing" is a buzzy term, but it's basically what it sounds like: You create content of value (photos, blog posts, videos) as part of your real estate marketing plan. Different from — though complementary to — the ads you place with just your name and photo, content marketing pieces don't feel like marketing. They give buyers and sellers a sense of your expertise, while also building brand awareness and trust.
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Safe Selling: Easy Tricks for Navigating Stairs
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How to Break Through a Plateau in Your Real Estate Business
Plateaus. We have all been there whether it is in our personal life or in our professional life--it's an unavoidable barrier that we all deal with at some point. It may seem like plateaus are never-ending and impossible to break through, but in this blog I will go over 10 different things that YOU can do to elevate yourself and your business to the next level. Nothing is ever impossible, including you breaking through to new, exciting levels!
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Converting Prospects Through Conversation, Not a Script
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The Latest Trends in Market Analytics
Perhaps the most significant disruption in real estate market analytics has been the launch of Zillow's Zestimate. The Zestimate is an automated valuation model that uses mathematical algorithms to speculate what a home's value might be. In the banking industry, these mathematical algorithms are called AVMs, or Automated Valuation Models. As consumers gained access to the Zillow Zestimate, it sent the industry into a tailspin. "The Zestimate is too high," or "The Zestimate is too low," shouted the crowd of industry pundits, REALTORS®, and consumers alike. The tailspin was created by opening up the dark box of real estate data that had previously only been available to real estate professionals. On a property by property basis, real estate agents would carefully sift through dozens or hundreds of properties on the market, under contract, or recently sold in the process of establishing a market value for a home. This remains true today, and the real estate professional who painstakingly performs this analysis continues to be the authority in helping sellers price homes or supporting buyers with successful offers. So the battle is on. Real estate agents have a strong challenger in Zillow, who aims to become the source of real estate information on property values. The good news is that software vendors in the real estate industry continue to raise the bar for REALTORS® by delivering a wide array of products that not only enable the agent to gain astute insights into market data, but analyze and report on that market data with exceptional professionalism. Used correctly, the agent can continue to maintain their position as the most trusted source of what is happening in the real estate market. The challenge is adoption. We have seen an enormous effort expended by the National Association of REALTORS® to maintain the advantage of the REALTOR by the development of the RVM®, or REALTOR Valuation Model. It is like an AVM, but only available to members of NAR. The RVM is created by NAR though their subsidiary, Realtors Property Resource®. This is certainly nothing new, but it is a significant trend in the industry because of its enormous evolution. The product has gotten really advanced in the data available, its ease of use, and certainly the quality of its reports. Frankly, RE Technology believes that RPR is among the most advanced mobile tools available to real estate professionals today. Another enormous development in the real estate industry has been in tax systems. CoreLogic has shifted their development of REALIST® from a standalone solution and opted to focus on Matrix 360, a fully integrated MLS and tax system in one. Alongside this trend, we have seen CRS Data completely rebuild their tax interface and become one of the newest tax systems in real estate. These systems, along with the marketing focused tax system Remine, have splintered the strategic direction of off-market data accessed by real estate professionals. Of course, data quality as measured by accuracy (typos), depth (number of fields), and timeliness (speed of update from the recorder's office) varies by county. No matter how good the software or reports are, the underlying data is the most important resource. Agents and brokers continue to tie market data into their CRM and leverage market reports in lead generation forms for "What's my home worth?" In this regard, we have seen a lot of activity by leading CRM providers like Inside Real Estate, Contactually, Top Producer's Market Snapshot, Boston Logic, Booj, Real Estate Webmasters, Gabriels, and so many others. It is the most powerful drip marketing report with soaring open rates, some hitting as high as 40 percent because consumers are starving for this information and expect it from their agents. Want to learn more about how to make market analytics work for your business? Download our FREE Success Guide to Marketing Analytics today!      
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Top 5 Beginner Camera Tips for Real Estate Photography
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The 5 Real Estate Apps Every Agent Should Be Using
In this day and age, it is not hard to be addicted to your phone. Real estate agents are always on the go, making their mobile devices crucial to the way they run their business. While you probably have your go-to apps that help you get through your day, there are a few real estate apps that can make your life as a busy agent a little bit easier. Try out these five real estate apps and see if they can help you accomplish more tasks in a shorter amount of time:
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Choosing the Right Ad Strategy for Your Real Estate Business
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How Realtors Can Stay Relevant in 2019
It's the end of real estate as we know it—and we feel fine! For years, many people have predicted new technology would transform the real estate market, displacing many REALTORS from the profession. Although technology has provided terrific tools for comparing home listings and making transactions easier, agents remain a key part of success for buyers and sellers. The profession is growing and people are continuing to discover the value of expert advice. But one thing is true—the way people relate to their listings (and agents) is changing.
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Why Is Home Buying Emotional? It Should Be Logical Too!
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The Dumb Thing About Smart Homes
Today, you can talk to your house. Just tell Alexa or Google to lock your front door, turn off your lights, close the garage, set the coffee maker for 6:00 am and turn the temperature down to 68 degrees, and it will happen. And you can do this – and a lot more - all from the comfort of your bed. That's a pretty smart home, isn't it? But there's a dumb thing about this type of smart home that can get a real estate agent or broker in trouble: most smart homes won't set themselves up when a home is sold. This does not apply to all smart homes, but it does to the ones controlled by voice-activated assistants like Amazon Echo or Google Home. These smart home systems are set up and customized by the current owner, and they can't be transferred to a new owner. That means the buyer, most often, must start from scratch and create their own smart home setup. Now that may sound like a simple thing, but if you promoted the fact that the house is a smart home, you might end up with a very unhappy buyer. Depending on the number of smart devices the house has, it could take hours and – depending on the age and brand of the smart devices – even days for an inexperienced person to fully set up a smart home with all the bells and whistles. Everything in that house today connects specifically to the current internet setup and connection that the owners have in their house. Every single smart device uses the owners' password to connect to the internet. More importantly, the master controller for all the devices is inside a mobile app. That mobile app can only be accessed by the owner's Amazon or Google account. So far, neither Amazon nor Google has made it possible to transfer these smart home setups. And a seller is not about to share access to their Amazon or Google accounts with a buyer. When a buyer purchases a smart home that is controlled through Alexa or Google, they are going to have to start at the beginning. Your job as an agent or broker is two-fold. First, you need to understand that these smart homes are not portable unless the owner takes all the devices with them, leaving a dumb house. Most owners are most likely to take the voice activated controls – the Amazon Echos that operate Alexa or the Google Home devices. They also might take the smaller items, such as wall plugs for appliances and lamps. But they are not likely to take the smart locks, or the Ring doorbell, or the garage door opener, or the smart appliances. That's why your seller needs to provide a complete inventory of every smart device, including the make and model. The make and model information is vital because not all smart devices connect the same way. The key for an agent is how you describe smart homes in terms of each house's capabilities – not what it can do, but what it can't do. Be transparent with your buyers. Tell them they will have to create their custom setup, but that will also mean it will be more secure: it will be tied to their account, their internet connection, and their passwords. Providing buyers with a detailed inventory list of all the smart devices will be a blessing – and a huge timesaver when they need to troubleshoot. It's almost guaranteed they will need to troubleshoot when setting up smart home devices. Setting up a smart home can be very time consuming if you have dozens of devices from different manufacturers. Especially when you have never done it before. And most buyers have never done it before. The best advice, therefore, is not to oversell a smart home. When demonstrating what it can do, provide a full disclosure that what you are showing is customized to the owner, not the house. If you want to learn more about smart homes, here's a primer, "A Quick Review of smart home Technology," and information about how to stage a smart home here: "3 Things that You Need to Know About smart home Staging." Fortunately for agents and brokers, the majority have access to Tech Helpline, real estate's number one technical support team, that can offer agents help with their own smart home setups. Tech Helpline, a service from the Florida Realtors, is a member benefit provided by many of the largest MLSs, trade associations, and brokerages throughout the U.S. and Canada. For the 600,000 Realtors who have access, it's free to use. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.    
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Top 10 Tips to Finally Conquer Your Email Inbox
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Safe Selling: Opening a Lockbox and Door
Never turn your back on a client... and we mean that literally. To prevent finding yourself in a vulnerable situation with a prospect, we know to never physically turn away from them. But what should you do in times where that seems inevitable--like opening a lockbox or door? In this week's Safe Selling video, we talk about just that. Watch the video above to learn: Precisely how to stand so that you can open a lockbox while still being able to see the client How to open a door and walk through so that your back is never to the client How to come off as warm and welcoming when opening door or lockboxes, rather than awkward or standoffish.
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Using Podcasts to Build Your Real Estate Brand
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How to Follow-Up with Leads 450% More Effectively
Do you ever feel like your follow-up process is letting leads slip through the cracks? You've spent money generating leads. You've watched them register on your website. And then... no response. No engagement. It's frustrating to see active homebuyers leave you high and dry. Done enough times, you get fed up, right? Now, before you call it quits, let me walk you through a few "investigative" ways to improve your lead follow-up.
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5 Types of Real Estate Clients You Need to Understand
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Why Responsiveness Is the Most Important Quality in a Real Estate Agent
There are numerous surveys and studies that show that the majority of buyers work with the first agent they speak to. That means all you have to do to get more clients is be more responsive. California Association of REALTORS' R.E.A.C.T. report shared several insights into the importance of being responsive to your current, past, and future clients. Find out how you can go beyond answering the phone when it rings and immediately calling incoming email leads to connect with more leads and close more deals.
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How to Turn 'No' into a 5-Figure Commission
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5 Buzzworthy Real Estate Marketing Trends You Can Use
2018 was a tremendous year for the real estate industry, and 2019 is shaping up to be just as big! In 2018, real estate agents saw innovative digital technologies begin to change the way business is done. Customers looking for home listings have shifted their research almost entirely online. In 2019, emerging technologies will start to transform agents' day-to-day workflow. More things that were once considered "nice to have" will become online branding necessities. Below, we predict what will be most buzzworthy in 2019.
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Safe Selling: Dealing with the Dangers of Master Suites
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Get the Advantages of 3D Virtual Tours Working for You
Imagine having the ability to walk through a property without taking off your shoes! That's the beauty of a 3D virtual tour. Everyone wants to get a feel for a home, but the process can be expensive and time consuming. Sifting through hundreds, if not thousands, of photos to determine if a property is ideal to show your clients takes up valuable time.
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What Can Real Estate Agents Do to Improve Engagement with Leads?
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Building Your Brand on Instagram? These Tips Can Help!
Real estate statistics consistently show that buyers do their search online. Some put it at 84 percent of Baby Boomers and 94 percent of Millennials using various websites as their primary search for real estate. With these numbers, it's no wonder so many businesses turn to social media apps to build their brand. One popular app to build your brand online is Instagram. If you're unfamiliar with Instagram, it is a social media app that is entirely based around photography. It allows you to share pictures and short videos with people that follow you. The percent of adults using Instagram has grown from 28 percent in 2016 to 35 percent in 2018. Twenty-one percent of Baby Boomers and 34 percent of US millennials use Instagram, and overall, Instagrammers are the social networkers most likely to follow brands. With these statistics in mind, we put together the basics to help you enhance your Instagram game and close your listings faster.
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How to Follow up with Online Leads
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Food, Facts, and Floor Plans
What are buyers really looking for online these days, and where are they searching for it? These stats may surprise you. There are a whole lot of things to look at on the internet these days. Recently, Statista put the number of active blogs at somewhere around 28.3 million. That's not even counting the 30+ trillion websites currently indexed by Google. Of those, I'd wager that a hefty percentage are devoted to food. When Twitter and Instagram first became a thing, everyone used to joke that "no one wants to see what you had for breakfast." At last count, I follow 28 Instagrammers who only post pictures of food. So I'd argue that there are a lot of people who do, actually, want to see what's for breakfast. In fact, Brandwatch named food as one of the biggest online search trends of 2017. But that was 2017. And food is so two years ago. These days, I'll admit it. I am all about real estate porn. It's true. Like almost every other adult I know, I am more than a little addicted to looking at other people's houses. Given the opportunity, I could easily burn a couple of hours dreaming about that NYC loft, a stone cottage, or that mid-mod houseboat, a la Sleepless in Seattle. I know I am not alone in this obsession, because look: A quick search will find you hundreds of similar messages. And those websites mentioned are just a few of the sites that offer a visual buffet of gorgeous kitchens, bedrooms, and gift wrapping rooms. Gift wrapping rooms, y'all. Can you imagine? While I do love me a good real estate website, I also spend a considerable amount of time on that other amazing invention: Pinterest. Boasting over 175 million monthly users, Pinterest is as popular with millennials as Instagram, according to Omnicore. Not to mention, over 5 percent of all referral traffic to websites comes from Pinterest. That's an insane stat. Not just for wedding planning or recipes, Pinterest also has a plethora of real estate related content. Best of all, there are floor plans. Floor plans are the holy grail of real estate porn. Not only can you drool over the photos, you can actually go so far as to mentally move in your furniture. Or, in my case, mentally ditch all your old furniture and buy new. I am not alone in my love of floor plans. Rightmove released a study in 2013 that suggests that real estate buyers consider floor plans as not just a nice extra, but essential. One in five said they would ignore a property without a floor plan. They also rated floor plans as more important than photos and the description of the property. On the flip side, when sellers consider hiring a real estate agent, Rightmove found that 42 percent wouldn't hire an agent that didn't offer a floor plan. And before you say, "Yeah, but that is the UK and maybe they are funny over there. After all, they like cricket!" check this out. In the NAR 2017 Home Buyer & Seller Generational Trends Report, floor plans were ranked third in terms of buyer requests, ranking higher than virtual tours, sold properties and even agent contact info. And, adding a floor plan to a real estate listing can increase click-throughs from buyers by 52 percent. That's twice as many eyeballs, folks. The problem is that most real estate agents aren't placing the value on floor plans that they should. Common excuses for not offering floor plans include cost, hassle, and liability issues. The reality is that floor plans are not difficult to get and they aren't as expensive as you might think. In this day and age, it's not just about getting your customer's attention. It's about keeping it. Each and every second of attention spent on your marketing matters, whether you are using social media or a search portal. Want to drive more traffic to your listings? Go the extra mile and give us real estate porn stalkers what we want: floor plans. (And more gift wrapping rooms.) To view the original article, visit the iGuide blog.
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