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The #1 'Power Lever' You MUST Pull to Get Recognized and Stand Out as a Listing Expert
Thursday, August 22, 2019 at 9:00 AM PDT Position. Brand. Identity. When you combine these three potent (and necessary) elements into one, powerful formula, you’ve set yourself up with the #1 "Power Lever" you must pull to get recognized and stand out as a listing expert--without spending a fortune and without hustling like a maniac. When you do, you can even win listings against top agents--even if inventory gets scarce or the competition is more experienced and seem to have everything figured out. On Thursday, we're going to GIVE YOU everything you need to get listings at will and position yourself for effortless, maximum success. No theory. No hype. No joke. All based on Garry's 20+ years of experience and success with an average of six listing appointments per week while carrying 50+ listings at a time. Register now!
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zipTMS Transaction Management: Soar to the Next Level
Tuesday, August 27, 2019 at 12:00 PM PDT Take what you know to the next level. This learning path will provide best practices in utilizing zipTMS for efficient, time-saving workflow processes. What is zipTMS? Review Agent Dashboard and explain how to populate the graphs Create a New Template which includes a Checklist with set due dates Add the Template to a Transaction Explore and understand Tasks View zipForm® Plus Notifications for Tasks Display and discuss Transaction History / Recent Activities Register now!
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The New Agent's Guide to Open Houses
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The Generational Cheat Sheet: Best Ways to Communicate with Each One
We live in an age of ever-changing ways to communicate: social media, email, text (SMS) and telephone. Which one is the preferred method for your clients? In an industry like real estate, it's vital to know the best way to communicate with your buyers, sellers, peers and just about everyone. What makes this fascinating is how communication styles can differ by generation. Right now, there are six generations that comprise our society. Every one of these six generations plays a role in the real estate marketplace. And today we bring you the best ways to communicate with each generation. So keep this cheat sheet handy!
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Create Your Own Branded App with MLS-Touch
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Friday Freebie: Property Flyer to Download and Print
In honor of back to school season, we're giving you homework this weekend. But don't worry--we promise it'll be fun and that you'll walk away with an upgraded real estate marketing toolkit. Ready? Let's get started! Expand your marketing mix with a free property flyer from ProspectsPLUS! Today's assignment has one purpose: to expand your real estate marketing horizons by upgrading or adding a new lead generation piece to your repertoire. That piece? A property flyer of your choice. We've teamed up with ProspectsPLUS! to offer RE Technology readers a free property flyer (with promo code FREEFLYER) that you can customize, download and print right from your computer. Your homework is to choose a flyer that either upgrades a property flyer that you're currently using, or is a type of flyer that you've never used before. There are multiple designs to choose from, and various flyer types like: Single property flyers Multiple property flyers Multiple property 'Just Listed' flyers 'Just Listed' lead generation letter to neighbors 'Just Sold' lead generation letter to neighbors Once you choose a flyer, you can customize it on the ProspectsPLUS! digital platform. Next, you'll download the flyer as a PDF and either print it at your office or take it to a local print shop. (Homework cheat: Before you get started, read our last Friday Freebie to learn how to get a $25 gift certificate just for creating a free ProspectsPLUS! account.) Use your flyer to create A+ marketing campaigns that target buyers, build your brand awareness, and attract seller leads. Download your free property flyer now! Use promo code FREEFLYER at checkout.
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WTF? No, it's not what you think.
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Real Estate Agent's Ultimate Live Streaming Guide in 2019
In 2019, live streaming content for your real estate business is one of the most lucrative social channels on which to generate tons of organic traction. Most real estate agents are not using the power of live streaming to its full potential. While hosting one of our webinars with local real estate agents, we found out that the biggest obstacle agents are facing from doing live streams is lack of training. Agents do not know how and what kind of content to create for their live videos. In this guide, we will go over everything you need to know about creating live streaming content for your real estate business. We will also share some blueprints of how to use live streaming videos to reach out to homeowners.
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A Crash Course on Homesnap
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We Don't Rise to the Level of Our Expectations, We Fall to the Level of Our Training
First, let's settle who I am quoting in the title of this article. According to many sources, it was Archilochus, a Greek lyric poet from the island of Paros who lived from 680 BC until 645 BC. But it really doesn't matter who said it. What matters is the point of the quote. Many times over my 19-year career in real estate, I have heard REALTORS say, "Every time I get a new designation like GRI or CRS, my income increases." Many will attribute increased income from even 3-hour classes, seminars and webinar as the agent expands both knowledge and confidence.
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Use These Holidays for Great Social Media Content
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Transaction Management Update: Form Simplicity gets a brand new look
One of the real estate industry's most popular and advanced paperless transaction management solutions, Form Simplicity, recently released its newly redesigned application to more than 200,000 REALTORS nationwide. The update to Form Simplicity is more than just a designed facelift. The changes improve transaction productivity and speed up agent and broker workflow. Florida Realtors®, the nation's second-largest Realtor state association that owns and operates Form Simplicity, rolled out the newest version in stages between April and July. Today, 187,000 Realtor members in Florida, 8,300 members of Arkansas Realtors Association, 2,300 members of Wyoming Association of Realtors, 7,300 members of Iowa Association of Realtors, and 10,300 members of Idaho Association of Realtors all have access to the newest version. A robust transaction management platform, Form Simplicity's Ultimate Edition includes unlimited access to eSign, its highly-secure electronic signature feature, an expanded set of broker management tools to simplify compliance and improve agent-broker workflow, and unlimited document storage. Form Simplicity's new, uncluttered look includes four key sections in the home page: Menu, Recent Transactions, Upcoming Tasks, and Useful Tools. Among the improvements: Menu: The navigation menu has been grouped so that there are fewer tabs while retaining access to all the features. Recent Transactions: A professional's most recent transactions are visible and accessible from the home page. He or she can also create a new transaction from the home page. Moreover, the flow to creating a transaction will be smoother, with colorful buttons that are easy to identify, and an expanding page to view all information together instead of toggling through tabs. Upcoming Tasks: All future tasks are color-coded and available on the home page for easy access. Useful Tools: Professionals can quickly locate the button to add a new contact, create clauses and more—right from the home page. The initial launch has generated an avalanche of positive comments, as it is being incredibly well-received by agents and brokers across the country. The most common observation: it's faster than ever. That's because Form Simplicity is running on a new and modern application architecture, from hardware to software. Change is never easy, especially when making major changes to something tens of thousands of agents and brokers use every day as the backbone of their business. But rank-in-file agents are expressing their support – and delight. Matthew Lemons, a South Florida real estate broker, notes that the new Form Simplicity has been a welcome change. "I just tried out the new Form Simplicity style now, and I have to say it is amazing. Love how convenient the new layout is. Extremely professional. I'll be sticking with you guys for a long time," Lemons said. Satellite Beach, Florida agent Peggy Hall added, "I began using the new and improved Form Simplicity...(it's a) super easy transition!" And Shermeka McSwain, a Cutler Bay, Florida agent said, "The recently updated changes are extremely great. Using the navigation, location of information and the program structure is very user-friendly." Real estate agents also appreciate what hasn't changed with the new Form Simplicity redesign. All the great features agents and brokers already love remains the same, and the new redesign is giving added attention to how important transaction management is today. Transaction management is no longer a nice to have but a must-have for real estate agents and brokers. For any transaction management solution to effectively serve the greatest number of agents and brokers possible, it needs to be easy to use and inviting. The redesign of Form Simplicity is all about making it easier to navigate, and making sure that it works on any device, because that's what agents and brokers tell us they want. Tricia Stamper is Director of Technology at Florida Realtors®, which owns both Tech Helpline and Form Simplicity.
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What's the Safest Way to Manage Your Passwords?
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Market Dominant Yet Still Marketing: One Agent's Secrets to Success
If we've said it once, we've said it a thousand times: the biggest ingredient for marketing success is consistency. That's the secret to Realtor Rosemary Allison's success as well. The luxury real estate veteran of 40+ years still diligently markets her brand across her market area. In this interview, she shares the online and offline methods she uses to become one of the most recognized names in her local real estate market. Your brand, your name and your image is associated with real estate all over Ventura County. Tell us what this does for you. I think it's very important to my success. I spend a lot of money to make sure that people know who I am. But at the point when they're thinking about who they're going to call for real estate, I think it's real important that they remember to call me. I believe that they go to the name that they recognize. Of course it is in support of the most important branding I have going, which is having good client relations. I make sure they're happy with my services because most of my business, honestly, is referrals. One thing I'm proud of is that at this point I've been selling real estate full-time since 1975. I am now selling the children of previous clients their homes. That's really neat to me. The fact that the parents are recommending me to their children really says that they did know that I gave them the best service and that they could trust me to handle their real estate needs. The branding reinforces these bonds and reminds them I am still serving the community. How are you directing your marketing to reach the consumers you will be most successful with? What I try to do is target market towards the buyers of the homes that I'm selling—the luxury market. I have a kiosk outside Nordstrom's, and advertise in Homes and Land, Society Magazine, and Westlake Magazine. Then, of course, I've got realtor.com, which is branding for a precise community. When you specialize in an area, you pay the money to get those additional imprints. You're getting attention from the potential buyers and sellers for your area. I find that realtor.com not only is a wonderful website, but it's one that brands you very well when you specialize like I do. I focus on an area of Ventura County, Calif. The mall kiosk is almost industrial branding, but it's not something that's specifically targeting real estate prospects. It's not going to give you return, which realtor.com can. When we have someone going to realtor.com, they're most likely either looking to sell a home (they want to see what the homes in their neighborhood are selling for), or they're interested in buying in a particular area. Are you able to track the success of your branding on realtor.com? Honestly one of the great things about realtor.com is that I see inquiries in my contact base. I can see people that are asking about properties and asking me questions. It's very easy to track, because with the realtor.com dashboard, you can see activity. I utilize that not only for potential buyers, but I think it's also a great tool to show sellers the tracking of the imprints of people interested in their home who have clicked or viewed their home. How are you using this on the seller / listing side? I now have the Local Expert city tool and I am so excited! I just did my ads and I'm really looking forward to seeing what I can do with it. Basically, on a listing presentation, I can tell my clients their home will be featured first and it will not go down the scoreboard on realtor.com because I've paid for the Local Expert ad. You said that your primary business is referrals – has this had an impact on repeat business and referrals? People you know three, five years down the line. I got a call recently from someone from decades ago when I sold them their home. Although I hadn't spoken to them, they had seen the other branding I do and when they looked at properties online, they saw my picture pop up. Of course they said they were going to call, but reminding them to do so and making it easy to contact me helped make sure they did.
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zipForm Plus Advanced Features: See what else your NAR member benefit offers!
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Must-Have Tools for Online Lead Conversion
Wednesday, August 21, 2019 at 10:00 AM PDT Discover a variety of tools and tactics leveraged by top agents to increase lead conversion. We follow the life-cycle of a lead from inquiry submission to securing the appointment. Learn when, how and why to apply these tools to increase your success. We will share with you best practices that will increase your conversion in the following stages of the lead life cycle: Obtaining a response Engaging with online leads Driving active discovery conversations Securing the appointment Register now!
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All About Cloud Attract
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The Best in the Business: Making the Most of Your RPR Reports
Tuesday, August 20, 2019 at 11:00 AM PDT RPR has an abundance of robust, easy to generate reports! REALTORS know that each client has specific needs and interests when it comes to buying or selling a home. Some clients want the complete backstory to a property, while other clients may simply want the basics on a neighborhood. RPR allows REALTORS to tailor each report according to these client expectations. Join us to learn how to customize reports to suit your clients! Reports can be printed, emailed or sent to clients via txt. We'll also show you how brand the reports with your photo, contact information and broker logo. Register now!
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3 Tips to Attract Your Ideal Real Estate Clients
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What Are iBuyers?
A real estate agent's job today looks a lot different than it did 25 years ago, and in another 25 years, there's no telling what kind of changes will be in effect. What we can tell is that real estate may currently be undergoing a lasting change. What are we talking about? iBuyer programs. Companies like Opendoor, Zillow, and OfferPad are buying homes directly from homeowners and reselling them to buyers. While homeowners using iBuyers are currently a very small minority, as these programs spread, they could change the role real estate agents play in a home sale.
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Stay in Your Lane: How Hiring Professional Photographers Saves You Money
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RU Getting the Most Out of Txting?
Texting has quickly become the favored mode of communication between friends and family, outpacing voice calls and emails. But how do consumers feel about businesses using text to communicate with them? Turns out, they are receptive to it. A nationwide survey found that individuals actually read 82 percent of text messages sent from businesses within five minutes of receiving them.
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5 Real Estate Retargeting Tips for Local Marketing
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Increase Your Inbound Leads with Twitter and LinkedIn
LinkedIn Most people in the business world have a personal LinkedIn, but what many people don't know is that LinkedIn can be just as, or even more effective, for creating connections when you set up a company page. Company pages give you access to connecting with tons of local and distant people or companies in your field of work and if it is done right, can lead to lots of potential business. Follow these five ways to increase real estate leads using LinkedIn and see the difference for yourself.
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Facebook Messenger Bots: How to Automate Conversations to Qualify Leads and Stay Top of Mind
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First-Time Home Buyers Are Dangerous: Fact or Fiction?
First-time home buyers have historically been a large niche for real estate agents. As each generation enters the workforce, their desire to own a home logically follows right after. This trend has been hotly debated as the rise of the millennial home buyer has spurred some interesting opinions. Conversations in recent years have resulted in many agents believing the millennial generation is the first group to break the status quo of homeownership. Are you a real estate agent that feels as though first-time home buyers are not worthwhile? In this post, we get into whether or not first-time home buyers are an asset to your real estate career.
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Efficiency in the Closing Process with 3D Tours
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The Missing Ingredient that Can Ensure Your Success in Real Estate
Time is money! How to get off the real estate hamster wheel and be more dollar-productive Here is a pretty simple pattern. The larger your lead database grows, the more successful your real estate business will be. We have seen a direct correlation between real estate growth and the size of a lead database. Seems like a no-brainer, right? More leads equal more opportunity for success. In fact, we've discovered that teams and businesses investing in lead generation efforts experience a compounding growth effect. Over eight years, they typically witness growth in production volume by four times. On top of that, we've uncovered a formula to virtually ensure success in real estate.
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Understand the 3 Ps to Win and Sell More Listings
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How to Snag Baby Boomer Real Estate Leads
Need listings? Our advice is to get very familiar with the older generations. According to the chart on page 96 of NAR's latest Home Buyer and Seller Generational Trends, 55 percent of all home sellers are members of the baby boomer (age 55 to 73) and silent generations (age 74 to 94). When it comes to buyers, Millennials make up 39 percent of the pool, but those 55+ generations loom large as well, making up 37 percent of homebuyers. As you know, Millennials are typically first-time homebuyers. The chances are quite good, however, that since 76 percent of boomers own homes, your older client will gift you with two transactions, both selling and buying. You'll need to earn their business, though. First, get to know them They may be older, but they're not "old." And they aren't "seniors" either. In fact, "they flat out reject the term 'senior citizen' with all of the implications that come with the phrase," according to John Brandon, contributing editor at Inc. magazine. If you want to market effectively to this generation, dump the stereotypes, warns Brent Green who wrote the book Marketing to Leading Edge Baby Boomers. "They will not tolerate … generational stereotypes and clichés," he warns. This brings us to the second misconception about baby boomer real estate consumers. They're not tech dolts, either Remember: the World Wide Web was created by baby boomers, so there's always been a certain curiosity about tech advances among the cohort. Today, nearly 90 percent of adults between the ages of 50 and 64 use the internet regularly while nearly three fourths of those age 65 and older do, according to Pew Research. Surprisingly, more than half of adults age 75-79 use the internet (there goes another stereotype!). They make up a large part of that 90 percent of homebuyers who shop for homes online before calling an agent. How to market to older Americans If you plan on concentrating your marketing efforts on the baby boomer generation, start with your website; ensure that it's boomer friendly. Remove anything that may be offensive or makes you appear out-of-touch. Remove the words "seniors" and, most especially, "elderly." Use "mature," "50+" or "baby boomer" instead. Avoid referring to them as "retirees," as boomers make up nearly 30 percent of the workforce. Use a slightly larger font to make your content easier to read so they'll stick around longer. Sprinkle your pages with testimonials – this type of social proof means a lot to this cohort. Then, work on beefing up your content to match what boomers are seeking: Community descriptions and resources Keep it hyper-local Educate – it's been awhile since they've been involved in a real estate transaction. Not all of your content should be about real estate. Use your hyper-local posts to highlight nearby businesses or amenities that serve their interests. Some of these include: Dining out Entertaining Gardening Golf Home improvement Online and video games Travel Walking, jogging, hiking Working out at the gym Don't neglect to share your content on social media. This generation is especially prevalent on Facebook and LinkedIn, according to Irfan Jafrey at Forbes.com. Additional marketing ideas Two themes regularly appear in real estate articles and studies of baby boomers: they will either age in place or sell their homes and rent. They may say they want to age in place, but reality is setting in: it's going to take a lot of time, effort and money to retrofit their current homes. Even if they have the time, effort and money, they simply no longer need as much space. It turns out, however, that aging in place doesn't necessarily mean aging in this place. Older adults are "redefining what it means to age in place, with one in four planning to move to a new home to accommodate changing needs that come with aging," according to recent research from Home Instead Senior Care. "A growing number of older adults no longer see aging in place as having to stay in the same home where they've lived for decades and perhaps even raised their family," according to the company's gerontologist, Lakelyn Hogan. One-story homes, less square footage and low-maintenance landscaping are about to become quite popular in the real estate world. Use your real estate postcards, newsletter articles and social media shares to help educate boomers on the benefits of buying another home instead of renovating their McMansions and of owning over renting. Overall, your older clients expect to be taken care of with excellent customer service. Provide it and you'll get the bonus – they love to refer their friends and family members to those who have served them well.
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Friday Freebie: $25 Gift Card to ProspectsPLUS.com
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Facebook Ad Campaigns: 5 Common Mistakes You Don't Want to Make
Facebook ads can be a powerful part of a real estate agent's marketing repertoire. Digital ads are attractive for their ability to spur immediate response to your listings or services. Unfortunately, the learning curve for using them is much steeper than it first appears. Some approaches to Facebook ad management seem like intuitive sabotage and can negatively impact your results at the end of the day. When this happens, your ad budget can become pure overhead: You'll either get no website visits or visits only from people who never follow up.
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How to Create the Perfect Neighborhood Guide for Your Real Estate Website
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Homesnap Launches New Net Sheet Calculator: Tell a Seller How Much They Could Make Today
Homesnap has just released a Net Sheet Calculator. With just a few clicks, you can send your clients an easy-to-ready Net Sheet PDF. This PDF includes individual costs, total costs, and net proceeds. You can find this new tool on Homesnap Pro, where you can find the rest of our on-the-go tools.
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Maybe It's Time to Add New Homes to Your Showing Schedule
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10 More Ways to Increase Real Estate Leads Using Instagram
Out of all social media, Instagram users are the most likely to "take action" on posts. Because of this, Instagram has become a very welcoming place for businesses. Engagement is encouraged in a much stronger way than on other social media platforms, and there are endless possibilities when it comes to advertising on Instagram. Take a look at these ten ways to Increase your real estate leads on Instagram and take your profile to the next level.
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6 Head Shots to Stop Taking
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Tips for Working with Saved Properties and Searches in RPR
There are many reasons to save your search criteria or even a property in RPR. But do you know how it all works? This article will explore the simple how-to's behind saving searches and properties in RPR.
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Facebook Business Page Training
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Turn Your Listing Descriptions into Sales
Think back to 2006. You may remember hearing about the launch of a new social media platform, Twitter. You most likely didn't, because it had little fanfare. Posts to the social media platform were dubbed "tweets" and tweeters were limited to only 140 characters. Jack Dorsey, one of the platform's founder, claims they chose the word Twitter, because it was "perfect," defined as "a short burst of inconsequential information." Today, tweeters are allowed to use 280 characters to tweet out their inconsequential information, but the majority use only 33 characters, according to Sarah Perez, at TechCrunch.com. Remind you of anything?
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Gen Z is Buying Their First Homes! Here's What You Need to Know
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Secrets of a Top Listing Agent
Back in 2014, Chris and I took a trip to Mississauga, Canada for a real estate conference. It was there where we first met Chip Barkel. Today, Chip has a pipeline of over $36,000,000 of upcoming sales. But on that day we first met, he had just started his real estate career. Over the last five years, I've been able to follow Chip's career--and I've seen him go from $0 to over $15M in sales production.
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10 Reasons Why You Are Not Generating Real Estate Clients Online
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Email Marketing Makes Customers for Life
Email marketing is, without a doubt, one of the biggest keys to success for real estate agents. When you meet someone, they may not be ready to immediately use your services. They may be considering buying or selling a home, but need months before they'll take action. Often, that means your potential business slips away. Email marketing helps to keep that from happening.
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Just When You Think You Are Having a Bad Day!
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10 More Ways to Increase Real Estate Leads Using Facebook
People often feel like their company needs a Facebook page, rather than wanting to have a Facebook page, because many people do not know how to properly use Facebook to help their company. Not knowing the right way to use Facebook to help increase leads can cause people to dread having an account altogether. By following these ten steps to increasing real estate leads by using Facebook, you will be more excited than ever to set up a company account and get started.
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From Restaurants to Real Estate: How One Entrepreneur Closed 79 Transactions in 1 Year
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6 Quick Tips For Real Estate Contact Management
Managing your real estate contacts is the foundation to a successful career as an agent. When you properly care for your database, you save time and energy that you can dedicate to other important aspects of your career and even your personal life. Ultimately, using a real estate CRM will help you to stay more organized and get more out of your workday. If you're just getting started and are looking for some advice, here are six quick tips for real estate contact management, and how a CRM can help you:
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Cheat Sheet: Photo Editing Terms for Real Estate Agents
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How to Get More Reviews and Boost Your Google Reputation
No doubt you've used online reviews to make shopping and dining choices before. Consumers similarly beeline to the internet when they start thinking about buying or selling, so agents should always be thinking about how to get more reviews. An impressive 86% of consumers read online reviews before choosing a business, and 91% trust online reviews as much as referrals from friends. A recent J.D. Power study found that first-time buyers and sellers actually valued reputation — read: online reviews — more than the referrals they got.
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4 Ways You Can Reach New Leads Faster
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Instant Offers: How Real Estate Agents Can Compete
Instant offer companies are a real thing and they are here to compete with you for their fair share of the real estate market. However, you should enjoy that people are reacting to instant offers as they have. Why? Because it opens up a whole new kind of untapped marketing strategy that might lead to you closing more clients. In this guide, we will teach you how to create marketing campaigns and close these instant offer clients.
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Real Estate Pipeline Management: 6 Tips to Manage Your Pipeline
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Why Agents Should Try 'Cluster Tasking' over Multitasking
I admit that I am as guilty as everybody else by neglecting my own attempt to improve my time management by not multitasking. For example, a few weeks ago, I had a social event to attend at 5pm, errands to run from 3:30 to about 4:30, and a plan to start preparing an appetizer for the event at 1pm. I had my act together and all the ingredients on the counter ready to start—and the phone rings. It's a possible client who asked if I had time to talk. Did I have time to talk? No. Did I talk? Yes, for over an hour.
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How to Find a Virtual Assistant
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3 Lazy Listing Tours to Stand Out as the Expert Agent
As a listing expert, you know one of the ways you stand out amongst other listing agents is how you market and sell homes. You can use the method and technologies you use to market homes as a point of distinction in your market place. For example, if most people are just listing homes in the MLS, you can tell prospective sellers how you do things differently. Maybe you use Facebook Ads, or online videos, or Google to get prospective homes in front of buyers. Whatever combination of steps you use to market homes becomes your competitive advantage. And you can stand out in the marketplace when you communicate and share your competitive advantage and what makes you different. In our real estate practice, we use a lot of online video to stand out in our market. One of our favorite types of videos for marketing listings is what we call a "Lazy Listing Tour." In these videos, we simple show people one or more highlight features in a home. Why do we call them LAZY? Because we don't use expensive equipment or contractors to produce these videos. We typically use just our phones or our computer's webcam to create these videos. And even though they are easy and free to make, they get great engagement and results in our marketing. Let's take a look at three different examples of Lazy Listing Tours that you can use to stand out as a listing expert through the innovative marketing of real estate... Garry's Walking Tour In this video, Garry just used his phone's camera, his ear pods as the mic, and a selfie stick to hold his phone. Then he just walked and talked to give some insights into this home. After posting on Facebook, we created Facebook Ads to promote this video and got rewarded with tons of engagement. Facebook's algorithm favored this style of informal, yet interesting information. Wood from the Chicago Stock Exchange This is a short yet effective video. Chris just used his phone's camera and mic with a selfie stick. In this example, we're just showing one highlight feature of a home—in this case, the wood beams featured in the house. After posting on Facebook, we created an Facebook Ad to promote the video. We only spent a $1 a day on Facebook for a few days, but got thousands of videos and dozens of people clicking to get more information about this listing. Angelwilde Lazy Listing Tour For this example, Chris never left the comfort of his own home. Instead of physically going to the listing, we pulled up pictures of the home and talked about them while recording his screen and video on his laptop's webcam and a screen recording app. Tools like Wistia's Soapbox make it easy to create this type of screen sharing video. Now that you've seen how easy it is to make videos to market listings, all you need is the real estate. If you don't have a listing of your own you can use, we suggest asking your broker for help in getting a listing you can use for marketing purposes. Another option is to partner up with a listing agent with a listing to host an open house where you can market the open house and feature the home. To view the original article, visit the Paperless Agent blog.
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6 Effective Real Estate Open House Ideas for Today's Real Estate Agent
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How to Shoot Bedrooms
Trying to achieve some great images of a bedroom for your next listing? Brad Filliponi, co-founder of BoxBrownie and experienced real estate photographer, has you covered. In this blog, he is going to share his secret top tips on how to take ideal shots of bedrooms.
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4 Real Estate Tips for Turning Listings into a Social Media Lead Magnet
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Making the Best of the Facebook Pixel Changes
Facebook, probably the most famous social media platform on the planet, has made some changes to their privacy settings in an effort to regain the trust of their users. After plenty of scrutiny for how users' data may be collected, their latest announcement includes a change that favors consumers while having the potential to negatively impact businesses.
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Using OneDrive: 5 tips for storing and sharing photos, videos and docs online
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Friday Freebie: Take a 5-Minute Survey on Listing Strategy, Get Rewards
How's your brand recognition in the area you serve? Do consumers think of you first when they think of real estate? Whether you're a branding superstar or a rookie, realtor.com wants to hear from you via a short survey— and, bonus, they want to give you a bunch of cool, free things in exchange for your time. Read on to learn how you can participate and claim your free goodies.
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8 Simple Ways to Get Customer Testimonials
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Tips and Tricks for Hosting the Perfect Real Estate Webinar
Webinars are a relatively easy way to reach and educate a wide audience. With no geographical barriers, webinars provide the perfect platform for you to reach attendees from around the world. To start with, here are just a few benefits of hosting a webinar, and the top reasons why webinars are leading the way:
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Email Marketing Dos and Don'ts
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5 Strategies to Generate Seller Leads and Build Better Relationships
It's no secret that seller leads represent an enormous opportunity for your business. But are you struggling to attract and convert them? Just like with buyer leads, generating and converting seller leads is all about relationship building. The internet and digital media have drastically altered the way we interact with prospects, but the need to build relationships is as important to real estate as it ever was—it's only the way we build relationships that's changed. The best way to build relationships with seller leads is to increase your visibility, provide a strong value prop, and stay in consistent communication. We compiled a step-by-step process of proven strategies top agents use to attract and build relationships with seller leads.
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5 Tips for Building Trust with Clients
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Must-Follow Pages and Facebook Groups for Your Real Estate Business
Social media is a great place to build your business and showcase the many projects you're working on as a real estate agent. You also have the opportunity to learn new things for your business, discover new real estate trends, or even read breaking news about the real estate industry via social media--if you know which pages to follow and what groups to join.
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Friday Freebie: Holiday Weekend Freedom Edition
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Kendall Jenner's House in 3D: How virtual walkthroughs give A-list celebrities anonymity
How do celebrities move home so secretly? Let's face it, they don't sit up all night trawling home listing websites or hurriedly tidy their house ahead of a full day of viewings. So how do they go about moving house?
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How NOT to Get Ripped Off by Your Contractor: Protect Your Clients and Your Properties
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Reducing Objections and Real Estate Buyers Remorse Before Showings
At times, working with real estate buyers can be frustrating. This is especially true if they consistently object to homes that meet their stated criteria, or worse, they back out of a purchase contract. You can over-react and try too hard to qualify them before showings, especially if you ask too many questions in online lead generation forms and they simply leave your site. Getting the best and most urgent buyers to the top of your list is important, so how do we do that without losing real estate buyer prospects?
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Open House Sign-in Sheet Sales Funnel for Real Estate Agents
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Realtor.com Launches Commute Time Search Filter for iOS
Realtor.com just made it easier for real estate buyers to find a home that matches their lifestyle needs. On Monday, the property search portal released a new commute time search filter that allows consumers to search for homes that fall within their desired commute time from work. The filter, currently available only on the iOS version of the Realtor.com mobile app, lets users select their preferred commute length alongside search criteria like number of beds/baths, house size, and more. Home buyers can search in increments of 10 minutes up to 60 minutes. They can also use the "With traffic" option to filter by commute lengths at rush hour or at off-peak times. Once the maximum preferred commute time and other criteria are entered, listings that match are displayed: Realtor.com® said that the commute time filter was created in response to consumer feedback. According to a survey of 600 realtor.com® users, 85 percent of respondents would sacrifice home features like lot size, home size, and home style in favor of a shorter commute. Forty percent of those surveyed said that they wanted to reduce their current commute by up to 45 minutes. "Our goal is [to] go beyond helping consumers search for listings by providing them with the tools and information to make decisions about which homes are right for them," said Chung Meng Cheong, CPO of realtor.com®. "With a more holistic view of their drive to and from work, people are able to make more informed decisions about where to live, and hopefully reduce some unnecessary stress from their daily lives." The commute time filter is only available to iOS users currently, but realtor.com® plans to release launch the feature on its Android app and website in the near future.
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How Personal Is Your Brand?
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10 Tasks to Cross off Your Summertime Vehicle Maintenance Checklist
Summertime is fun time! Make sure your next road trip or buyer's tour is a success by taking care of some essential vehicle maintenance and upkeep. Here are ten items to inspect or cross off your list before your next trip.
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3 Reasons Why Every Agent Must Embrace Digital Transformation
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23 Resources to Grow Your Multimedia Marketing Skills
June is Entrepreneurs' DIY Marketing Month--and who's more DIY when it comes to marketing than real estate agents? We'd be remiss if we let the month pass without acknowledging all the hard work you do to market your brand and your listings. After all, to keep up with today's marketing trends, you need to employ a host of multimedia skills--from graphic design to video creation to photography and beyond. To keep your knowledge fresh and your skills up-to-date, we've compiled this guide of 23 resources to help grow your mastery of multimedia marketing.
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Smart Realtors Need to Understand Smart Homes
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Learn These 7 Meeting Skills to Land More Real Estate Clients
It doesn't matter how effective your Facebook advertising campaigns are: if your meeting skills are weak, you will constantly struggle to land new clients. It's a hard pill to swallow, but it's the truth. In the age of digital marketing, it's easy to forget the art of the "face-to-face" meeting. Every real estate transaction requires some sort of interaction between an agent and a client. If you are looking to increase your sales, focus on your meeting skills. Yes, some agents are naturally more charismatic than others, but everyone has the ability to increase their interpersonal abilities. If you are interested in becoming the local real estate leader of your city, you need to become an effective communicator. If you can master these seven skills, your meeting conversion rates will skyrocket through the roof!
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Make Giving a Part of Your Business Strategy
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Impact of the Absorption Rate in Real Estate
Absorption rate can sound complicated, but it's a really simple calculation used across the real estate industry to determine the number of homes sold versus the number of homes available. It is mostly commonly used to determine conditions like "a seller's market," and can be critical for builders and other industry professionals, along with the regular buyer and seller. What Does Absorption Rate Tell Me?
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The Power of Knowledge and the RPR Learning Menu
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Most Real Estate Agents Aren't Using the Right Photo File Type
As a real estate agent, you can easily school anyone on the hidden costs of investing in opportunity zones, no problem. But technical photography file terminology might not necessarily be your forte. Don't worry--we got you. Here, we define key photography vocabulary terms so you can market your property without losing your mind.
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10 Reasons Real Estate Agents Need Their Own Websites
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7 Secrets to Owning Your Area
As a Realtor, you have many responsibilities. One of the most important responsibilities is to find prospects and convert them to leads. In the most recent Secrets of Top Selling Agents webinar, Nick Baldwin and Tristan Ahumada shared seven ways for you to do just that. Baldwin, who holds 20 years of experience in the real estate world, has been an agent for 12 years and is the CEO of Superior Homes Group. Ahumada has been an agent for 15 years in the Los Angeles area. In this webinar, they shared how you can become the go-to agent in your neighborhood in just seven steps.
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Tech Helpline and Form Simplicity are on the road again!
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5 Quotes that Will Motivate You to Become the Most Successful Real Estate Agent
1. "If you're trying to create a company, it's like baking a cake. You have to have all the ingredients in the right proportion." – Elon Musk, Tesla Motors How do you expect to achieve success in your real estate career without having the proper foundation? This is where you have to make sure you have all of your "ingredients" prepared to build your career and turn it into a "delicious cake." Hard work, dedication and networking can only get you so far, but you also need tools that help take your real estate career one step further.
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3 Outside-the-Box Marketing Strategies that Worked
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3 RPR Report Customizations You Should Be Doing Now
Ready to get more out of the reports you create? Follow these three report customizations to make the reports you create in RPR showcase the exact information your clients require.
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Real Estate Video Marketing Using Just Your Phone
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Why an Up-to-date Agent Profile Helps You List More Homes
Your customers are likely checking you out before agreeing to an appointment. Sellers want to see what else you sold--and buyers want to read what your previous customers have to say about you. Greg Drake makes the effort to ask his customers why they chose him, and found that what they read on his profile pages made a difference. He has figured out how to make sure his reviews get read--in particular by people on the verge of listing or buying a property. Drake has won awards for his five-star customer service. Here is his opinion on how this drives new business. Realtor.com's Local Expert product and your realtor.com profile are meant primarily to get your brand out there where people are shopping for homes. But can you point to actual business this brings? A couple of times this this year, I've had people click on the Local Expert ad on realtor.com and then they went to my realtor.com profile and reviewed that. They then contacted me and I got two listing appointments from it. One was a sell and buy, so I effectively got three sides from that combination of the Local Expert and the realtor.com profile. I know this because I stared asking how they got to me or chose to work with me. I asked them saying, "I know you're interviewing agents, why did you choose me?" Why do you think seeing this makes them inclined to work with you? One of the big things was they saw my Local Expert ad on realtor.com and they felt very comfortable with that backing from realtor.com saying, "Here is your local expert." They felt that it added extra credibility over the other agents that they were interviewing so it was that edge that got the team to where they needed to be to get the listing. It was extremely helpful. So they check you out when comparing agents. How are they going about their research? People find our team through Local Expert at or they'll look at the profile on realtor.com and they'll also go to my LinkedIn. I get a report on how many people have looked at my profile in the last week, and with LinkedIn I can see who is looking. I find a lot of people will do that—they'll do some of the research on realtor.com and go to LinkedIn as well. They look at everything to make sure they are choosing the right agent. They want to feel that the legitimacy and the credibility is there before they'll engage with you or they'll meet you. This occurs with a Connections lead when they say "I want to see this house today." Do they still look you up once you speak with them? You go out and meet them at the house. They don't know you and you don't know them. You're trying to gain rapport and gain credibility. I'll find that they will later go in and look at LinkedIn and then they'll look at my profile on realtor.com. I've asked them, "What guided your decision to work with me after you've seen houses with multiple other agents?" It came back to their research into our credibility and the sales volume and things like that, which show that I am an experienced agent and I know how to get the job done. They also see the recommendations, and from this they felt comfortable with me. That's what gave them the kind of edge to say, "Yes I want to work with you." Being able to bring in buyers is always interesting to sellers. Do you use this advantage when making a pitch for a listing? I bring up Local Expert in listing presentations because it's a key factor for people searching for that. I'm going to show up in your ZIP code as the Local Expert. They're going to contact me to find out more about your home, and who knows your home better than I do when I'm listing it? I can best answer the questions to find out what they're looking for. I can convert that inquiry into a showing, which is a benefit to you versus that lead going to someone who you know doesn't know your home who can't sell your home for you because they don't really know anything about it. Sellers understand it and they'll go online and they'll test it to see who are the couple of people that show up as a Local Expert in this area. To them, they see the value in having the Local Expert marketing the home. They feel comfortable going with me versus somebody who doesn't have that exposure. Greg Drake is the Broker/Owner of Realty Professionals, LLC. He provides a superior level of informed and professional residential real estate services to buyers and sellers in the Denver metro area.  
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4 Ways to Market Eco-homes to Buyers
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Top 3 Tips for Agents to Build Wealth through Real Estate Investing
As a real estate agent entering the field, what prompted your interest? Real estate agents enter the business for many reasons--many for the love of working in the industry, while others for the vision of creating lifetime wealth. Looking over a span of 20 years, what I have seen overall are many real estate agents that have built wealth developed it in their everyday business. This article is meant to be an initial step to educate and place you on the path of financial success through real estate. It's about enriching your career and lifetime goals through the buying and selling of real estate.
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How Agents Can Benefit from the Zestimate
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Top 10 Closing Gifts for Your Clients During Hurricane Season
Hurricane season runs from June 1st to November 30th every year, and each year many people are unprepared when a storm heads their way. If you're tired of buying the same old closing gift or still searching for a gift that really resonates with your buyers and sellers, consider some of these closing gift ideas. They're not just perfect for new homeowners; they are a great way to help your clients get a headstart on their hurricane preparedness.
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3 Quick Ways to Print What You See in RPR
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[Infographic] Best Seasons to Sell a Home
Ask most anyone which season is the best to sell a home, and likely, with little hesitation they will respond, "Summer." This stands to reason. Schools are out, giving families a clean break to transfer children to a new area. The weather is much nicer for attracting people to open houses. Many have a starry-eyed, relaxed attitude, freeing brain space to dream and plan for change. It can be, with well-laid plans, the perfect time to sell. But is it the BEST time to sell?
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Building Your Brand and Referral Business with Ad Retargeting
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How to Shoot a House for Under $16
Real estate photography can quickly become expensive, which is less than ideal. However, creating high quality professional images can be achieved at a fraction of the cost. To demonstrate this, BoxBrownie's real estate photography guru and co-founder Brad Filliponi is going to shoot a property with a smartphone. You will learn the key tips on the most important areas in the home so your listing will stand out.
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