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How the Right Real Estate CRM Will Save You Time
Real estate agents are busy, and efficiency is a huge priority. Not managing your time wisely can greatly reduce your productivity and ultimately harm your business. An investment in time management is an investment in productivity. One of the best tools to help you with this is a real estate CRM, known in full as customer relationship management software. We know that this software can help save us money by organizing our contacts and marketing efforts. But did you ever think about how it can save you time? In a busy industry, the right CRM functions more like a productivity tool. Here are five ways a great real estate CRM will save you time — just make sure you select the right one!
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How to Show the Lighter Side of Your Brand
Personal branding can undoubtedly be challenging. And in the real estate game, it is entirely a relationship building business, meaning that people want to get to know you, not the business version of you--the real you. They can cut through all the marketing speak and know when your content is genuine or not. Especially if you want to have an artery to the Millennial generation, you need to have fun on social media and show your personality. Don't look at personal branding as a chore, but rather use it as an opportunity to let your personality shine to reflect who you really are.
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The Best in the Business: Making the Most of Your RPR Reports
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Local Expert Best Practices to Help Win Listings
Monday, December 16, 2019 at 10:00 AM PST Use your Local Expert solution to demonstrate to sellers that you're an online marketing pro! Show potential clients how your Local Expert ads target a hyperlocal audience of active buyers — leading to more awareness, interest, and action for their listings. In this session, we'll cover: Ads that attract local buyer and seller attention Best practices for featuring your listings on realtor.com® How to add Local Expert to your existing marketing plan Scripts to help you ask for referrals and listings Register now!
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What does Gary Keller have to say about "focusing" on success? This #1 Team Leader tells you.
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What Do You Really Know about Apartments.com?
The other day, we at RE Technology were talking about Apartments.com. As we frequently explore different companies and products to stay current in the market, we sometimes like to challenge our initial perception before further research: As of now, what do we think we know about Apartments.com? Our guess, of course: that Apartments.com just focuses on apartments. We could not have been more wrong. We learned they have many different rentals, not just apartments, that it does not cost anything for an agent, broker or an MLS to have these listings on Apartments.com, and that the site is positioned in our industry as a lucrative lead source. We were absolutely amazed that you could find homes, townhouses and condos using Apartments.com network, which boasts none different rental sites: Apartments.com, ForRent.com, ApartmentFinder.com, Apartamentos.com, ForRentUniversity.com, After55.com, WestsideRentals.com, CorporateHousing.com and ApartmentHomeLiving.com. Each of the different sites fill a different niche for renters. You would think that using the sites in the Apartments.com network would incur expensive fees for agents and brokers. On the contrary—Apartments.com does not charge the agent, broker, or the MLS. They don't even charge for the leads because they follow the Fair Display Guidelines: "Your Listing, Your Lead." Having a feed thru the MLS is easy for the agent, as their data feed prevents them from having to re-enter the listing every time, automatically uploading it to the Apartments.com network. Last, but not least—for two reasons, the Apartments.com network of sites cannot be a better lead source for agents that deal in rentals. First, the network has more than 20 million renters visit their sites every month—the #1 most visited rental source in the country! Second, as renters go from renting to wanting to buy a home, they will come to the rental agent first. The best news? There are already 205 MLSs connected with Apartments.com. To find out if your MLS already offers the Apartments.com Network to you, click here. If your MLS was not on the list, click here to get them added.
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IDX That's Fast, Smart and Easy: Live Spring IDX Demo
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Top 10 Tech Christmas Gifts for Real Estate Agents
What's on your gift list this year? Whether you are a real estate agent or you have an agent on your shopping list, we've compiled a list of 10 awesome tech toys for real estate agents in 2019. 1. Charging Bracelet Cell phone battery always running on low? Consider a bracelet charger you can wear on your wrist for portable, accessible recharging on the go! 2. Phone Camera Lens Most modern smartphones have plenty of power to take incredible listing photos and headshots, but there's always room for improvement. Invest in a phone camera lens kit to take your next photo or video to the next level. 3. Smart, Reusable Notebook Jot down notes the old fashioned way, then upload them to programs like Google Drive, Evernote, or Dropbox, wipe the notebook clean, and take more notes—all without using paper! 4. Tech Organizer Already got too much tech? Keep it all organized with a tech folio. Choose a stylish case to hold a tablet, charger, phone, notebook, pens, credit cards, and other on-the-go essentials. 5. Smart Keychain There's nothing like a mad dash around the home or office looking for your car keys when you're running late for a meeting. Find your keys with ease by adding a tracking keychain to your key ring so you can pull up their location on your phone. 6. Wi-Fi Booster Many real estate agents work from home. Stay connected in every corner of the home with a Wi-Fi booster. 7. Heads Up Navigation Display Few careers will take you as many places as being a real estate agent. Arrive safely with a heads up display (HUD) that will project your navigational directions, speed, and other important data without requiring you to look away from the road. 8. Portable Bluetooth Speaker A portable Bluetooth speaker is a great way to liven up any open house. Just play your favorite music and enjoy a high-quality audio experience. 9. Backup Camera Agents spend a lot of time in their cars. Make your vehicle a little bit safer with a backup camera. Just mount the camera to your license plate and add the viewscreen to your dashboard to add a convenient view of what's happening behind your vehicle. 10. Wearable Safety Device Stay safe out there with a wearable safety device! There are plenty of options to immediately connect yourself to family, friends, or the police if you're in a dangerous or uncomfortable situation. Homes.com also has a library of free business and consumer eBooks that make great gifts. With topics ranging from how to sell your home and staging advice to Google for Real Estate and Holiday Marketing for Real Estate, there's something for everyone on your list. Check out the consumer eBook library here and the business library here! To view the original article, visit the Homes.com blog.
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Real Estate Smartphone Tricks: Using Your Phone's Calendar
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Friday Freebie: Let this CRM Coach You to Success in 2020
Determined to hit all your commission goals in 2020, but need just a little bit of help to get there? In this week's Friday Freebie, real estate CRM meets real estate coach… and you get 30 days to try it out. Free 30-day Trial of Referral Maker CRM by Buffini & Company Setting goals is a simple thing to do. Making a plan to hit those goals? Well, that can be more challenging. Referral Maker CRM makes it easy to achieve your New Year's real estate resolutions by creating a plan for you. Just input your financial or personal goals and the platform will generate a personalized plan-of-action for you. It will coach you on who to reach out to, how to reach out to them, and when—and even what to say. Here are a few standout features that you'll be able to test out during your free trial: Dashboard where you can see your appointments, goals, and tasks for the day and week Mobile app Activity Tracker The ability to rank your database contacts Marketing campaign management Manage your transactions and expenses from the CRM Calendar and To-Do List Generate a variety of reports to monitor your productivity and gain other valuable insights And more! So if you're looking for a better way to reach your business goals in 2020, give yourself the gift of a CRM that will help you save time, money and generate more leads. Try Buffini & Company Referral Maker CRM totally FREE for 30 days and get your business on the right track for the year ahead.
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8 Ways to Generate Free Real Estate Leads with IFTTT
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9 RPR App Features to Increase Your Productivity in the New Year
Another year has flown right by. And while it's time to enjoy the holiday season and reflect on the past year's accomplishments, it's never too early to get a jump on next year's path to success. A sure-fire way to "wow" your clients and close more deals is incorporating the RPR Mobile app into your everyday real estate business tasks. This "secret menu" list of pointers and shortcuts will ensure that your next experience with the RPR app is a productive one.
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Making the Connection with Online Consumers
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5 Important Tips for Posting on Your Real Estate Social Media Accounts
Chances are, if you have been in real estate for years, or are even new to real estate, you know that social media is paramount. When it comes to marketing, there are endless opportunities to showcase your real estate business, with email marketing, text marketing, drip campaigns, agent websites, etc. However, social media has come to be one of the most dominant and effective marketing tools used by real estate agents, especially when it comes to gaining leads. In fact, according to an article published by the National Association of Realtors, social media has been regarded as one of the top three tech tools that have given REALTORS® the highest quality leads with an astounding 47% of leads coming through social media. Since social media platforms are so popular in the real estate community, we have compiled some tips for you to consider when you are posting on your social media platforms. These tips are often disregarded or overlooked, but may benefit you in the long run.
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How to Score a Touchdown in Your Career with a Real Estate Seminar
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Your Complete Real Estate Prospecting Guide
Figuring out how to get new clients can be daunting for many real estate agents, even those with years of experience under their belt. As the industry, local markets, and technology all change, the best practices for how to prospect are ever-evolving as well. Here's everything you need to know about prospecting for buyer and seller leads, so you can keep growing your business. This is ideal for the slower months, so you can "farm" for prospects and then have a wealth of clients in preparation for the busy season.
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What Is CRM?
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Top 10 Closing/Housewarming Gifts for Your Buyers
Want to create a gift that is memorable and will bring you repeat business and referrals? You, as the real estate agent, are their first gift, as getting to the closing table can be an arduous process. Then comes something fun, creative, unique and memorable that will set you apart and potentially win you repeat business and referrals. Many real estate agents have said that they prefer to call it a housewarming gift and have it personally delivered when the buyers move into their home. Any way you choose to call it, a thoughtful gift in addition to your outstanding service will be welcomed and remembered by your clients.
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Holiday Tips for Electrical Safety
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Real Estate Smartphone Tricks: Using Your Phone's Contacts as a CRM
I want you to think about something--where do you keep the most up-to-date list of your contacts? Yes, your phone! You meet somebody and the first thing you do is share your contact information. Where is it stored? Yes, your phone! What is easier: moving the new contact to a customer relationship management (CRM) platform or working the contact from your phone? Yes, your phone! During my speaking career, I have met so many agents who have signed up for a CRM with all good intentions, but barely use it. (I wish I had a penny for every Customer Relationship Management program sold to REALTORS over the past 20 years, and a nickel for each one not being used today.) You pay for a CRM program or use your phone's contacts, which is free—which makes the most sense to use? Yes, your phone! Before we move forward, let's clean up the contacts on your phone. Go to your text messaging app and scroll down looking for phone numbers without names. Find any, hit the button and add a new contact if you know who it is. Next go to your phone app and recent calls and do the same thing. If you're not sure about a contact, make a mental note and try to add to either an existing contact or save as new. Next, it's time to visit your email. Great thing about our email programs—if you tap on the email address, you have the choice of creating a new contact or adding to an existing contact. Have any pieces of paper or business cards laying around? Enter them. Now, you need to go to your contacts on your phone and do some housekeeping. Review to see if you have an email and phone number for each contact. Many of your contacts have left your life for many reasons—it doesn't hurt to leave them in your contacts, but I am sure there are some you can delete. Remember, we don't give rewards for the most contacts! After you finish what I listed above, let's convert your contacts app into your free CRM. For years, I have been running around the country and writing about my F.O.R.D contact management system, so let's put it to work. First let me explain the F.O.R.D. system. It's so simple: F – Family, names of spouse, siblings, grandkids, family pet(s) O – Organizations, church, civic groups, social clubs R – Recreation, golf, bowling, going to the gym, sailing, camping D – Dreams, retire to a tropical island, cruise the world Imagine having a few of these facts on contacts you want to advance from lead to prospect to friend to closing to commission. Call them ice breakers or anything you want, but when you drop any of the F.O.R.D. facts, the contact will be impressed you care enough to know that information. It gets better—if you hit the search feature and put in a name of a spouse or anything listed on F.O.R.D., it finds the contact. Following the instructions from article one on Text Replacement, add F.O.R.D. as a phrase with the shortcut ford. Go to any contact, and under Notes, type ford, then click on F.O.R.D. Using the return button on your keyboard, move each letter to a new line. Now you have a place to record and add information about the contact. We have more that comes up later about adding information about a contact. Check out my article posted earlier about the F.O.R.D. system to learn more. We have a long way to go in this series. Each step builds on skills we are covering in detail. Not to worry—I would not tell you that you can run your business with a smartphone without discussing much more. Our next subject is your phone's calendar, for which you will need to have your contacts cleaned up and mastered Text Replacement. I plan on covering email marketing and drip campaigns, social networking, information and document storage, video conferencing, and camera—which will include photos and scanners—and much more. This was the second technique article on running your real estate business business with a smartphone! My first topic was Text Replacement; if you missed it, please go back and read it now. Dick Betts is a national speaker, trainer and consultant. Learn more at www.DickBetts.com.
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RPR's 2019 Product Highlights
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5 Quotes that Will Motivate You to Become the Best Real Estate Agent in the New Year
While the holiday season is just beginning, it's never too early to start thinking about how to take the upcoming new year by storm. These five quotes can help you get motivated to take on 2020 like the champion that you are. And, bonus, each is an image that you can easily share on Pinterest or your other social media accounts!
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3 Easy Holiday Marketing Ideas for Real Estate Agents
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Rebuilding Your Real Estate Business After a Disaster
Would your business survive if a natural disaster hits your city? Hurricanes, earthquakes, tornadoes, floods, and fires can have long-term effects on the real estate market in your city. But that doesn't mean you have to shut down your business. With the right precautions, you can ensure your business survives and put yourself in a position to help your community rebuild.
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Run Your Real Estate Business with a Smartphone: Text Replacement
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The 6 Trends We're Seeing in Top Real Estate CRMs
The following is an excerpt from RE Technology's latest Success Guide: CRM is a constantly evolving category of technology for real estate. Vendors in this category regularly introduce new functionality to improve the breadth of services that agents or brokers can accomplish. Here are a number of new functions and trends that we see emerging across the real estate CRM landscape.
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C2EX: Professional Growth for REALTORS
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3 Strategies to Cut Through the Noise and Build a Lasting Business
Remember that shiny new toy you just had to have as a kid? All your friends had one, and you needed it too. When you finally got it, you played with it for maybe a couple of months before moving on to the next big toy craze. Fast forward to the present day. This exact phenomenon is happening in the real estate industry. Each year, at the National Association of REALTORS® Convention, hundreds of vendors try to sell you on the newest gadget or software they promise will revolutionize your business — artificial intelligence, online lead-generation services, self-driving cars, and even machines that write your personal notes for you. No doubt, all these technological advancements can be exciting. However, they can also become a bit distracting. Just like that new toy, many of these services quickly come and go and are replaced by the next trend. Still, we all want to be seen as being on the cutting edge, which makes it easy to get pulled into these new sales and marketing offerings. At Buffini & Company, our goal is to help real estate agents grow their business and live the good life without giving into these new distractions. Years of data analysis and almost 2 million coaching calls with agents have shown what it takes to help an agent stand out in the marketplace. Top-producing agents are actively committed to these three strategies to build a long-term business: Build lasting relationships Most people cannot remember their real estate agent's name after a transaction. But the relationship shouldn't end when the transaction is complete! Write personal notes, make check-in calls, go for lunches and pop by with a small gift to show your past and current clients you care. Stay top of mind and referrals will start pouring in! Go the extra mile I like to start each morning asking, "What can I do to make someone's day better?" A service mindset is critical to a strong business. If you see a past client's social media post that his air conditioning broke in the heat of summer, visit with a couple of portable fans. No matter what you do, make sure it comes from the heart. Remember, service doesn't need to be expensive or elaborate — little things make a huge impact! Sharpen your skills Your skills are your secret weapon and will help you stand out in the marketplace. Develop skills that help you offer high-quality service by attending networking and professional development events. Invest in real estate training or coaching to hone your craft — it's one of the best things you can do for your business. When it comes to technology, it's great to stay current. Just be sure the technology is supporting your business of selling real estate; not taking it off course. Ask yourself, "Will this new technology really help me sell more homes?" Or question, "How much time will this take me to set up?" Many of these trendy systems take months and even years to get set up and running effectively. The tech trends should be tactics to support your sales and marketing efforts; not principles for running your business.When you fully embrace these three strategies, you will demonstrate a mastery of your craft that clients and colleagues will notice immediately. At Buffini & Company, we developed a new training program for real estate agents that explains these concepts and turns them into action steps. It's called The Pathway to Mastery⎯Essentials™, and it will completely change the way you do business. Check it out, then see how the program can help you build your own strong market presence!
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5 Components of the Best Agent Websites
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Why Lead Follow-up Is So Important
Real estate agents today are so engrossed in obtaining the "next new lead" they pay enormous amounts of money for cold leads directed to them. It doesn't even matter if those same leads are being directed at 10 other agents, they still pay. Because just maybe this time... I have seen multiple studies that boil it down to, on average, a closed real estate lead costs about $3-12K. This means that while the cost of any single lead could be closer to $30- $120, an agent might need to go through (spend time on) about 100 leads to get the one to close. And truthfully, we should be less concerned about the $3-12K and more concerned about the 99 people you spent time on that did not use you. THAT is the real loss in buying leads. The time wasted.
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Real (Estate) Talk: How a Single Mom and New Agent Achieved Success in 6 Months
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6 Success Tips for the New and Pro Real Estate Agent
"Whatever your mind can conceive and believe, it can achieve." - Napoleon Hill How you think and what you do as a real estate agent on a day-to-day basis is what defines you. Yes, there are good days and bad days; after all, we are human. Yet, as we enter the fourth quarter and end of 2019, now is a great time to evaluate your strengths and weaknesses. Did you reach your goals or exceed them? If not, let's evaluate how creating a new mindset can propel you positively, beginning today! Whether you are a new real estate agent or an established pro, mindset applies to everyone. Are you open to pursuing a new, strategic and energizing belief system? Following these steps can catapult you to a new level of success in business for 2020.
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How to Grow Your Business with Leads from Instagram
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Can You Run Your Real Estate Business with a Smartphone? YES!
Recently, I've been hearing how companies are suggesting that entrepreneurs and startups can completely operate their businesses with only a smartphone. This got me to thinking and reminiscing about how business has changed in my lifetime. For now, let's just focus on the past 20 years and how personal computers, laptops, Palm Pilots, Blackberry, smartphones, iPads and tablets have changed the way we do business.
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Success Story: How One Agent Knew It Was Time to 'Level Up'
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What Do Real Estate Clients Actually Want?
Buying or selling a home is a major emotional event. Clients put their faith on the line with a real estate agent to deliver and exceed their expectations--while remaining a rock throughout this roller coaster ride. While every client and situation is different, there are many similarities that stand out to help you navigate for a positive end-to-end experience. Here are five things that real estate clients want from you:
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How Real Estate Coaching Can Help You Achieve Your Goals in 2020
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Using Online Marketing to Grow Your Luxury Real Estate Business
The majority of buyers start their home search online. They search current listings and look for the right real estate agent to help them through the buying process. With luxury real estate, the impact of online marketing is even more powerful. To attract and keep affluent clients, agencies must project an image of luxury from the start.
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Enhancing Photos and Virtual Staging: Know the Rules
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5 Tech Tools to Elevate Your Next Real Estate Video
There are a lot of considerations to make before you film a real estate video: what to say, what to wear, where to shoot. However, one of the biggest questions real estate agents face before delving into the world of video marketing is what to buy. What technology will help you produce the best video and how much do you need to invest? If you're just starting out and have a decent smartphone, that's a great place to start. The camera and microphone should be able to record a decent video. If you are thinking about taking your quality up a step, consider pairing some of these items with your smartphone for higher quality results without having to invest a fortune in video equipment.
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How to Quickly Switch Between Programs and Apps on Computers and Smartphones
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Friday Freebie: 2020 Real Estate Market Outlook
A special annual event is upon us—and no, we're not talking about the holidays (yet). It's Brian Buffini's Bold Predictions: 2020 Real Estate Market Outlook, a free live webcast on Dec. 10 that we're telling you about a FULL MONTH in advance so that you can be sure to secure a seat. Why is this event so in-demand? Read on to learn all about it in this week's Friday Freebie. Free webcast: 'Brian Buffini's Bold Predictions: 2020 Real Estate Market Outlook' Reason number one for this event's popularity: Brian Buffini knows his stuff. Among other events, he predicted the Great Recession, the impending automation of the real estate industry, and the housing shortage. "I've been in this business for 33 years, and the only constant I've observed in real estate is the change in market trends," says Buffini. "This broadcast is meant to help agents navigate these shifts so they can better serve their clients and handle anything the 2020 real estate market throws their way." Here's what Brian will cover in this year's webcast: The state of the market How to future-proof your business against industry disruptors Where your best leads will come from in 2020 How to capitalize on current trends to supercharge your business So if you're wondering where the real estate market is headed next year, register for this event before it fills up. Tip: Take notes, because you can share this information with your clients—via blogs, social media, newsletters, or during friendly conversation. Sharing up-to-date market knowledge establishes you as their go-to real estate resource. Don't miss out. Sign up now and secure your FREE virtual seat!
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5 Keys to Building a Real Estate Team
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Virtual Tours: The New Qualification Tool
If you put 10 real estate agents in a room and asked them to swap their most interesting viewing stories, you could come back hours later to find them still trading tales and acting out anecdotes. For all the diverse colour and detail, however, there will be two common themes – the majority of the stories will be about negative, odd or downright rude viewings, and the agents will have spent large amounts of time away from their office in the process, accompanying people who have no intention to proceed.
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10 Things Google Loves About Your Website
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5 Reasons You Need a Real Estate CRM
Do you want to be more productive, better organized and have more control over your business? Use a real estate CRM. A Customer Relationship Management program is intended to help professionals stay on top of their businesses and succeed. Here's how an investment in a real estate CRM will take your business to the next level.
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How Much Do Bad Real Estate Photos Cost You?
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What Does Your 'Workbench' Look Like?
Over the weekend, I was working on a few DIY projects. Before I started, I realized that recently I have just been piling up my tools on my workbench, leaving small piles of tools in the house and around the garage. I grab the small piles of tools, carry them to my workbench and drop them, making a bigger pile. I got to thinking about professionals like auto mechanics and folks working in a shop—all their tools are neatly organized and they know where every screwdriver, wrench and pair of pliers are located. Me? Not so much—mine are in a big pile. My first weekend project was replacing the charging cable on my golf cart. Items needed: wire cutters, screwdrivers, ½ wrench, black electrical tape and my ratchet set. It took me 15 minutes digging in the pile to find everything I needed. I thought about the mechanic who has everything in place on a peg board and tool cabinet. He would have a 15-minute head start on my unorganized life, and the job only took 15 minutes! How clean is your digital workbench? So where am I going with this? Pull out your smartphone, open it up and look at your apps. Are they neatly in order like a mechanic's tools, or are they in a pile like my tools? This really makes a difference in productivity and is so easy to correct. You have two options, and they are both right—it's whichever one you feel works best for you: Option One - Decide which apps you use the most and move them to the first page of apps. I personally think page one should be all productivity and the apps needed to support your career, but it's your phone. Either way, start organizing the apps so you quickly can find what you are looking for. Put your most frequently used apps where you can find them quickly. Option Two - Build folders by category. For example, put all social media into a folder, another folder with news, maybe a shopping folder. I use a travel folder with all my hotel, airlines, rental cars, Uber, etc. in one folder. I also use a News folder which saves space. I have over 150 apps on my phone, which is seven pages of apps. Recently, we had a new garage door installed—and of course it has wi-fi. When I downloaded the app, it went to page seven of apps. First time I used it, I had to scan seven pages of apps looking for my garage door app. Yes, I moved it to page two! Discharging smartphone battery myths While we are talking apps and using your smartphone smartly, let's discuss the battery. So many myths out there about batteries and charging, so let's clean a few up: Is it hard on your smartphone battery to charge overnight every night?Answer: NO. Today's technology and batteries are just fine charging overnight. Should I discharge my battery until it's under 50% before charging?Answer: NO. Again, it's not hard on the battery. Plus, it's better to have a fully charged battery available. Does completely draining your smartphone battery hurt battery life?Answer: YES. Smartphone batteries come with a chip to prevent total discharge. This still is not good, as deep drains can shorten battery life. Dick Betts is a national speaker, trainer and consultant. Learn more at www.DickBetts.com
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How Rookie Real Estate Agents Can Survive in Any Market
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5 Ways Agents Can Make Their Holiday Social Media Content Shine
The holidays are fast approaching, and with them comes the chaos of packed schedules and constant holiday advertisements for the latest sales and events. With so many messages vying for your audience's attention, a strong content strategy will help your brand stay bold instead of buried. Follow these tips for social media content:
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Is the Square Footage of Your Listing Fake News or Are You Selling Properties Using Accurate Square Footage?
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7 Tips for Growing Your Business in 2020
As we speed towards the holidays and the end of another year (gulp!), be sure that you set aside time to prepare yourself for 2020—personally and professionally. Here are my top seven tips for making the coming year as profitable and stress-free as possible.
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6 Real Estate Trends to Keep an Eye on in 2020
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Customize Your RPR Report Cover Photo with These Simple Steps
It's often said that, "You only get one chance to make a first impression." That couldn't be more true than in the real estate industry. So when you find yourself sharing a report with a less than flattering cover photo, take a moment to update it. The process is quick and simple, and can be done from the website or mobile app. RPR makes it easy to do so—here's how.
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3 Ways Real Estate Agents Can Use Time Management to Improve Their Business
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Building an Engaged Email Marketing List
What's in a list? Ideally, as many subscribers as possible! Your email list should be one of your most valuable marketing assets as a real estate agent, allowing you to stay in touch, share your expertise, build strong relationships with your subscribers, and generate leads. Almost everyone has an email address and most people check their email multiple times per day, which means that email is a direct line to your audience. Whether you're building an email list from scratch or looking to extract more value from your existing list, there's plenty you can do right now to help your email marketing create customers for life. Take your email marketing to the next level with our guide to building an engaged email list for real estate agents.
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Success Story: San Diego Team Triples Their Transactions with Software Switch
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Real Estate Agent Sets New Guinness World Record
America's No. 1-ranked real estate agent, Ben Caballero of HomesUSA.com in Dallas, Texas, has been honored by Guinness World Records, the global authority on record-breaking achievements, for selling 5,801 homes last year. Caballero broke his own industry-first Guinness World Record title for 3,556 verified home sales in a single year. He continues to hold the Guinness Worlds Record title for "Most annual home sales transactions through MLS by an individual sell side real estate agent – current."
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Top 22 Real Estate Marketing Tools and Strategies for Agents
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Your Listing May Be Haunted If...
Do your sellers seem a little too eager to move out? Are buyers hesitant to hang around? If so, you may be dealing with a haunted house. Here are some tell-tale signs that your listing may be haunted.
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13 Spooky Listing Photos that Will Terrify Prospects
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7 Reasons Why Real Estate Video Marketing Is a Wise Choice for You
Marketing has evolved at breakneck speed and Realtors that don't keep up fall behind fast. Take video, for example. What wasn't even a "thing" in digital marketing a few short years ago is now the THING that catches the attention of your prospective clients. Moreover, video isn't just for your website. Video has come to CRM, even to the most common communication channels like email and text. What makes using video with your CRM so powerful for real estate, you might ask? Just count these ways – seven to be exact:
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Should Real Estate Agents Be on Instagram? The Pros, Cons and How to Get Started
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How to Ask Your Clients for a Referral
The best time to ask for a referral from your clients is when you're working with them on a transaction. Your current clients are the best advocates for your business. Think about it — they're excited about closing on their home purchase or sale and are talking about it with family, friends, neighbors, co-workers and acquaintances. Additionally, everyone is asking your clients about their experience — how it's going, when do they get to move in, etc. Since you're also in frequent contact with your clients on the phone or via text or email, you have many opportunities to ask for referrals. However, many agents are nervous about asking for a referral because they don't want to seem pushy. They assume that their clients will automatically refer them so they don't ask. Don't assume your clients know to refer you; like everyone at one point or another, they need a reminder. We developed the Referral Dialogue to make it easier for agents to ask for a referral. It makes the asking part feel more natural so you don't feel like you're being pushy. The beauty of the Referral Dialogue is it explains how you're different from your competition, the concept of working by referral and why their referrals help drive your business. First, you'll educate your client about how the traditional real estate business works: "Most people spend the majority of their time and resources prospecting for new business—things like cold calling, door knocking, advertising, etc." Then, you'll explain how you work: "I don't do any of that. I devote myself to serving the needs of my clients before, during and after each transaction. All I ask is that while I'm working for you, I would like you to refer me to people of comparable quality to yourself, who are thinking of the type of service I provide, and who would appreciate this same level of attention." Finally, you'll explain how working by referral benefits them as clients: "You see, as long as you and my other clients keep referring me, I don't have to go out prospecting like everyone else and I can do an even better job working for you. Does that make sense?" Practice this dialogue often so you can refer to it whenever you speak to your clients, especially early on in your relationship with them. It also helps to gently remind them to refer you at the end of your communications with them, whether it's written at the end of an email or at the bottom of the cover letter that you send with your flyer. You might even say it before you hang up the phone. Use this dialogue to remind your clients to refer you: "Oh, by the way… if you know of someone who would appreciate the level of service I provide, please call me with their name and contact information. I'll be happy to follow up and take great care of them." Another great way to generate referrals is by mailing monthly items of value to your clients — these can be anything that teaches them something new or provides them with useful information to apply right away. By doing this, keep your service top-of-the-line, making clients even more excited to refer you to others. Referral Maker PRO is a monthly marketing kit that can take care of the entire process for you. Each month, members receive Items of Value, eReports, notecards and many more helpful materials. Give it a try and download your free marketing materials today to get started!
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Seasonal Tactics to Keep Your Momentum Going this Fall
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10 SEO Hacks for Your Real Estate Website
No matter where you're based or what your specialty is, most of your future real estate clients will find you online. Search Engine Optimization – usually called SEO – makes the difference in whether they discover you or a competitor with comparable offerings. SEO is a series of techniques combining best practices in digital marketing and website design. It has two main purposes:
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Let's Make Your Smartphone Smarter!
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5 Reasons Every Real Estate Professional Needs to Be Advertising on Facebook
Tell us if this sounds familiar: you created a Facebook page for your property management or real estate business and posted a few times a month. But as time passed, you did not feel like the page was boosting your lead generation. As more people use Facebook to post content, there is exponentially more competition for your target's attention. It is not enough to write a post on your page and hope people find it. Facebook ads ensure that your content reaches the right people at the right time. Below, you will find five reasons why you need to be using Facebook advertisements and several great services to make the most out of your investment.
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Friday Freebie: Don't Ghost Your Leads - Try RealContact's Lead Concierge!
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How RPR and Curbio Work Together to Get Sellers More for Their Home
Sometimes we at RPR discover a product or service that we're so impressed with that we simply have to share it with our readers so they can take full advantage of the opportunities that it presents. Today that service is Curbio, a company that was on our radar before they won the NAR iOi Summit Pitch Battle. And the best part is that the Curbio concept works in conjunction with RPR to help you and your clients sell for more. Curbio curious? Read on.
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Frequently Asked Questions about Real Estate Marketing
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Top 4 Ways to Answer Commission Questions
Just about every real estate agent has been faced with home sellers who have commission questions. Usually, they want to pay a lower commission than your normal fee. It's frustrating because sellers sometimes don't realize all the knowledge and expertise that agents contribute to a successful home sale. Besides that, lowering your commission is just like losing money! Here are some ways to answer that "Will you lower your commission?" question most effectively.
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Success Story: Exploring How Agents Choose Real Estate Technology
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5 Signs You Need a Business Coach
Running a business can have you feeling like you are taking one step forward and three steps back. A business coach will provide you with the insight and skills to keep your goals in motion! Whether you're just starting out or taking your business to the next level, if you're feeling any of these five signs, it's time to think about investing in a coach. 1. You don't know where to begin. You see no clear path for moving forward with your business. You don't know what your day-to-day tasks should look like. What a Coach Will Do: Establish your day-to-day responsibilities. Transform your vision into a goal. 2. You've hit a plateau in your business. Your income has stayed the same for months. You haven't increased the amount or quality of your clients. What a Coach Will Do: Implement a strategic plan to successfully grow your business. Boost your lead generation with a database makeover — you'll keep the quality relationships and remove the folks who aren't enjoyable to work with. 3. You tend to drift from marketing idea to marketing idea – no solid plan. You don't have enough time to create a marketing plan. You're not sure how to produce valuable content for your clients. What a Coach Will Do: Work on a personalized, easy-to-implement marketing strategy you can apply in your business. Provide you with ways to add value to your clients and relationships, so you can demonstrate strong character and stay top-of-mind. 4. You'd love to have someone on your side. You feel isolated when working alone as an entrepreneur. You find it hard to hold yourself accountable. What a Coach Will Do: Look at your tasks objectively, and identify how to more efficiently channel your time and effort. Serve as your accountability partner, keeping you on track with goals and lead generation. 5. You feel overwhelmed by having to balance everything. You spend time on activities that aren't yielding results. You feel the need to do everything by yourself. What a Coach Will Do: List which tasks to prioritize and which to delegate. Give you tips and strategies to perform more effectively based on your work style and personality. Sound like you? Get a coach! Hiring a business coach will provide you with ways to better your business and your life! At Buffini and Company, One2one Coaching sets you up with a coach who complements your personality and work style to help you win big in your business. Sign up for your free business consultation today, and find out how real estate coaching will work for you. A little accountability, guidance and planning go a long way!
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13 Last-Minute Halloween Events that Will Grow Your Business
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How to Generate Real Estate Referrals Using Local Online Groups
What's the least favorite part of your job as a real estate agent? Most would say cold calls or introductions. The process of seeking out new leads without a previous connection or relationship can be very difficult. Cold calling is not only difficult, but often uncomfortable and unproductive. How do you respond when someone you don't know calls you out of the blue? Are you open to doing business? Not likely. When you become a local leader in your community, the amount of cold sales activities you need to conduct dramatically decreases. Why? Because people know and trust you in your community. When they think of you, they associate positive feelings towards real estate and actively look to refer you to others. The Power of Local Groups for Real Estate Professionals When it comes to increasing the number of referrals you are receiving, you have several options to choose from: Reach out to your current and past clients and ask for referrals. You can partner with other types of real estate professionals and access their client base. Join and create groups in your area and forge new relationships with potential buyers and sellers. Local groups are one of the most powerful tools available to real estate agents. If you are not active in at least two groups, you are missing out on a massive opportunity. Groups in your community can be a gold mine when it comes to referrals. There are many agents who have already discovered the power of groups but have failed to recognize the opportunity within online groups. Local Online Groups Traditional meetups and groups are still very valuable. There is something about face-to-face interaction that seems to create the strongest bonds. However, there are many online group opportunities which other real estate professionals have not yet discovered (or don't understand). There are four types of online groups that would be a fantastic place to start to generate more referrals: Facebook Groups LinkedIn Groups Subreddit Pages Online Meetups Using Local Facebook Groups to Generate Real Estate Referrals Out of the four types of online groups we are analyzing, Facebook groups have the most people interacting with them. In North America, about 70% of the adult population is on Facebook. With recent algorithm changes, advertising on Facebook has become more difficult, but groups are still extremely useful to real estate agents. You have two options with Facebook groups: create your own or join existing groups. We recommend that you do both. In your local area, there are likely already dozens of groups that you can bring value to. Most cities have groups that focus on networking, entrepreneurship, social good, and real estate specifically. Request to join the groups that have a large number of active users and start contributing. As a real estate professional, you have a lot to share. The more value you give to the group, the more people will take notice. Facebook Referrals You might find that potential clients reach out directly to you on Facebook or they might be more receptive to your advertising after seeing your interactions on the group. In the Facebook groups that contain other professionals, look for opportunities to refer business in their direction. A good deed never goes unnoticed. Before long, you will have a stream of solid referrals coming back in the other direction. If you create your own group, you can facilitate the referral process. You should be finding out what every single member of the group needs, then refer leads their way whenever possible. LinkedIn Groups for Real Estate Referral Generation LinkedIn may have fewer users than Facebook, but the users that are on the platform may be more valuable to you. Why? Because they are professionals of some kind and likely a) have disposable income and b) place value behind professionals and formal designations. If you are hoping to join or create a localized LinkedIn group, you really need to bring tangible benefits or value. When users are on LinkedIn, they are there to do business. What value do you bring to the group? Are you advancing the conversation, or watching from the background? If your local city or town doesn't have a LinkedIn networking group, this would be a great place to start. If one already exists, join it, and look to create a group that focuses on real estate. Worst case scenario, this is an opportunity to increase your sphere of local influence and drive more traffic back to your social media or website. LinkedIn Is Made for Referrals Individuals on LinkedIn are in a business mindset. They are ready to receive and provide value—and they want everyone else to watch that exchange. A group is a perfect environment to facilitate this value swap. Provide value. Then provide more value. Then provide even more value. And then, feel free to ask for all the referrals that you want. As long as you are giving something in return, LinkedIn users will be open to referrals every day of the week. Reddit for Real Estate? If you are unfamiliar with Reddit you may only know it as a website for sharing funny videos and ridiculous cat pictures. Reddit is one of the most under-utilized marketing tools out there. Every professional should be interacting with it in some capacity. The groups on Reddit are referred to as subreddits. There are large subreddits that cover topics such as global news or viral videos. There are also smaller subreddits which can be localized and tailored to serve a small area such as a city. And, like Facebook or LinkedIn, you can look to join pre-existing subreddits or you can embrace your leader role further and create your own. The Reddit environment is a little different than traditional social media platforms and might take some time to get comfortable with it. The advantage, however, is that Reddit is full of consumers and it is not known as a marketing environment. Users don't have their guard up like they do on Facebook. That being said, if you can find ways to provide value on Reddit, cultivating referrals should come easily. Taking Your Meetups Online You already know the power of local meetups and mastermind groups if you follow Parkbench in any capacity. In order to increase the scope and reach of these groups, consider taking them online. Online meetups can serve many different purposes. Everyone in the local group might be looking to increase their knowledge in a particular area (real estate investing, negotiations, etc.) or the goal may be to simply network. One of the biggest advantages to an online group like this is the turnout rate. When you host a physical meetup, people may be hesitant to enter a new environment or they might be too busy to travel to the meeting location. With an online group, they can join the conversation with a click of a button. It might take a little longer to create and grow these groups, but trust us, it will be worth it. These meetings will be much more intimate than a Facebook or LinkedIn group, especially if you use video for the calls. Don't be afraid to start small and invite some of your friends and current clients. Remember, just like any other group, if you are providing value, you will eventually get that value in return. Step into Your Role as a Local Leader Are you ready to join and start some groups of your own? Can you feel your identity as a local leader growing? Don't let this motivation fade! Go and join two or three groups right now and add a post about the current real estate conditions in your area. You have so much value to give as a professional beyond your real estate expertise. If you consistently share that value, you will have more referrals than you know what to do with! Did you enjoy the insights from this article? If you want to learn more about becoming the real estate leader in your community, consider sponsoring your area with Parkbench. Click HERE to see if your area is available! To view the original article, visit the Parkbench blog.
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From New Listings to Referrals: The Marketing Secret that Helps this Realtor Win Every Time
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7 Ways to Compete With iBuyers
Change is coming. There is a new way for homeowners to sell a home: iBuyer programs. Homeowners can get an instant cash offer over the internet for their house. While this sounds great, it is not without its downsides for both the seller and potentially your business as a real estate agent. iBuyer programs are currently only offered by a select few companies in limited markets, but they are growing quickly and could be coming to your market soon.
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Apple Users: Let's Set Up Notes to the Max!
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Opendoor and Cloud CMA Partner to Give Agents More Options to Sell Homes
When W+R Studios launched iBuyer Connect in October of last year, our vision was to provide Cloud CMA subscribers with an easy way to connect with iBuyers. With this tool, agents could go to their next listing presentation with options, rather than just a suggested list price. On average, our subscribers publish over 260,000 reports per month, and we recognized an opportunity to simplify the process of soliciting a cash offer.
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The System for Real Estate Buyer Service and Referral Success
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14 Easy Real Estate Photography Tips
The old cliché "a photo is worth a thousand words" is nowhere more true than in the world of real estate listings. And forget words, really: We're talking dollars and deals here! Nothing pulls buyers to open houses like stunning real estate photography. That's why it's so important to think of property photography as an investment. The more buzz you can build around a listing, the more competition you're going to drive. The photos are what's helping prospective buyers decide whether a listing is worth seeing in person. Photos will get them daydreaming about setting up their life in the house before they've even stepped across the threshold. And photos are what buyers are going to be looking at later, when they're back at home — pondering second visits and offers, maybe thumbing through a whole stack of flyers and brochures from a day of open houses. And beyond that, the best real estate photography also impresses your sellers and further wins them over as clients. Here's how to take your listing photos to the next level:
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4 Reasons You Need to Update Your Web Browser Today
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Marketing New Construction Homes: What Real Estate Agents Need to Know
New construction homes are a popular choice for many buyers, especially in markets where a lack of housing inventory exists. No matter what the reason a buyer is opting to build a house, marketing new construction homes often presents unique challenges for real estate agents. The market for new construction is strong, but you may still have to adopt new tactics to market new construction homes to your audience. Get started with our guide on what real estate agents need to know about marketing new construction homes.
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Real Estate Hashtags: Solving the Mystery!
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5 Signs You're Doing Real Estate Contact Management the Right Way
Managing your real estate contacts is the foundation of a successful career as a real estate professional. When you properly care for your database, you save time and energy that you can dedicate to other important aspects of your career and even your personal life. Ultimately, using a real estate CRM will help you to stay more organized and get more out of your workday. If you're looking for a real estate CRM, these five items can help you choose one that's right for you. Already using a CRM? How many of these five items are you already doing?
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Open House? Live Tweet It.
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Dictation, One of the Most Underused Features in Apple Notes and Google Keep!
I must admit I often forget about the dictation feature offered on both Apple Notes and Google Keep. Hopefully, sharing this tip and technique will help me remember to use it more, and maybe you also will see the benefits of using dictation with Notes and Keep! I can't tell you if Apple or Keep is the best one for dictation. The only edge I see for me is that I can say, "Siri, make a note" to get started. One of the biggest features with both Notes and Keep is almost instantly it moves from your mobile device to your computer. There, you can work it for punctuation, correct words and turn the dictation into a bunch of different end products: emails, word documents, notes for time and contact management, posts on social media, or just information you want to save in Notes or Keep.
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Friday Freebie: Download This Monthly Marketing Kit Sample
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Facebook Makes Changes to Buying Ads for Housing, Credit and Employment
Facebook is currently the largest social media website in the world, boasting 2.32 billion monthly users. It's safe to say that practically every social media user is on Facebook. Its popularity makes it an excellent place to advertise your real estate brand and business. What many real estate pros don't know is that merely creating a Facebook business page and placing an occasional Facebook ad is rarely enough. We understand the social media landscape is in constant evolution, and companies like Facebook make changes to their policies and procedures regularly. Understanding how these changes impact your marketing strategy—and more importantly, how to adapt to these changes to achieve success—is crucial. To help you understand what was changed and how they impact your business, we've created this concise guide with everything you need to know.
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The Ethical Use of Photoshop in Real Estate Marketing
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Top 3 Underused Commercial Search Functions in RPR
The actions taken to do a property search really haven't changed much since real estate and the internet first came together. For decades now, we've gone to listing sites to be immediately greeted by that oh-so-familiar search bar, and within a few clicks (with a little help from the magic of the internet), properties of all shapes and sizes pop up. In RPR Commercial, the same basic process holds true, but the use cases for search have grown well beyond just finding available space. With that in mind, I wanted to share a few of my favorite, but perhaps lesser-known, non-listing search functions.
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5 Things an Agent Should Never Say to Leads and Past Clients
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How to Stay in Love with the Agent Life
Life as a real estate agent is full of ups and downs, busy seasons and slower spells. That rollercoaster can be part of what keeps the agent life feeling dynamic and rewarding--but it can also make agents feel overwhelmed and even burnt out. It might feel like the best agents are go-go-go 24/7, but the truth is that for you to do the job well, you need to take care of yourself. Here are some ways to keep yourself connected to the things that drew you toward a career in real estate in the first place.
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5 Social Media Strategies to Make Your Real Estate Business Stand Out
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Sell That Listing Using Virtual Reality
It seems that there are always new ways to sell your client's home. It started with listing books, and then taking great photos of the home. Soon after, effective agents produced video tours of their listings. And now there is a new way to showcase your clients' listings: virtual reality. There are plenty of ways that using virtual reality can help you sell your client's home. Hopefully, after reading some of the helpful tips we have for you, you'll feel ready to use virtual reality in your real estate business.
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Want to Make More Money? Consider One of These Real Estate Niches
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Want to Use Mobile Scanner Software? Be Very Careful!
I'm not sure how many of you heard about the malicious Android scanner app that had more than 100 million downloads from Google Play. We always expect Google Play and Apple's App Store to be safe from malware, they can't be 100% safe with the number of apps being built daily. We are in the middle of a seven-part series about Apple Notes and Google Keep, and the next subject I want to discuss is scanning documents. Both Notes and Keep have scanning capabilities that have been around for years, and I feel are safe from malicious malware.
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Friday Freebie: 100 Door Hangers Shipped to You
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How to Achieve Success through Intent: One Real Estate Entrepreneur's Story
"Relationships are the driver for me in everything that I do," says Molly McKinley. You may recognize her name as a former technology executive in the real estate space. In fact, it was Molly's relationship with real estate professionals during her time as a tech executive that, in part, led her to start a company of her own, Intentionaliteas, an "intentional gifting platform" that helps agents "stay in flow" with current and past clients via automated gift giving. Molly is the first guest in a new interview series, 24/seven with Bondilyn Jolly, that explores "the person behind the professional." In each episode, host and real estate technology entrepreneur Bondilyn Jolly delves into what makes each guest tick—and what inspiration agents and brokers can learn from them. The series is produced by 3sixtyfive, a creative marketing agency that serves real estate professionals. Each episode delivers content via podcast, video, written interview, and photography. So what's Molly's secret to being remarkable at business? "Being thoughtful," she says in this episode. "We as human beings are just hardwired to connect with each other and that's the part that most people are trying to shortcut." But thoughtfulness takes time, and it isn't always easy, so she wondered how could she create thoughtfulness for people in their businesses so it's not just about technology, but "good, old-fashioned emotional intelligence." Hear more about how Intentionaliteas helps real estate agents achieve just that, Molly's spiritual approach to life and work, her dreams, greatest fears, and hopes for the future in this episode of 24/seven. Visit the official podcast webpage to listen to the interview and explore bonus content. You can also watch the podcast at the video below or stream it on your podcast app of choice: Apple Podcasts, Google Play, Spotify, Castbox, Transistor, and Listen Notes. Podcast Timeline 0:12 - Bondilyn introduces the podcast and its first-ever guest, Molly McKinley. 3:13 - Molly shares her spiritual and intent-driven approach to work and life. 8:21 - Molly talks about how she first conceived the concept for Intentionaliteas. 10:00 - How working with real estate professionals during the previous five years influenced the creation and concept of Molly's business. 11:48 - Molly explains the basic idea behind Intentionaliteas, and how it automates and simplifies the gift-giving process for real estate agents. 14:05 - Molly shares her greatest fear going into starting a new business from scratch. 16:42 - How authenticity, right living, and not sacrificing her core principles are central to Molly in life and in business. 19:48 - Bondilyn and Molly discuss being mindful and being at a point in life where everything needs to align. Molly talks about how the technology she uses aligns with who she is, and how she uses it to manage and run her business. 24:37 - Molly offers advice to others who are looking to start a business or make a leap of faith like she did. 28:05 - Molly introduces us to her new podcast, Afternoon Tea, which features conversations for and with women in business. 30:35 - Bondilyn wraps up the podcast and points listeners to bonus content related to this episode (see below). Next Steps Listen to the full podcast and explore bonus content like photos, a written Q&A, fun facts about Molly, and more. Visit the Intentionaliteas website to learn how to automate thoughtful gift-giving to your clients Visit the 3sixtyfive.agency and Elevate websites Stay tuned for the next episode of 24/seven with special guest Brenda Thompson!
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