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Find Seller Leads with Homesnap Pro's Likelihood to List Scores
Ninety percent of sellers hire the first agent they talk to. Think about that: If you can be the first agent that 10 prospects speak with, you could turn those conversations into nine new clients. The All-New Homesnap Pro gives you an advanced set of new tools so you can find seller leads quickly using expanded data and predictive analytics--all completely free to you as an MLS benefit. Then, you can more narrowly target the homeowners who are qualified seller leads before your competition.
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The ABCs of RPR
Tuesday, March 3, 2020 at 12:00 PM PST When considering adoption of a new business tool, new and seasoned REALTORS unanimously want to know, "What will it do for me and how will it help my business?" Realtors Property Resource (RPR) is designed exclusively for that purpose: to help REALTORS achieve professional success by providing them with an unparalleled platform of dynamic data and persuasive reports that help attract, retain and lead clients to the closing table. Ready to get started? Join this free workshop to learn how to: Research properties, markets, neighborhoods, and schools Create branded property, seller's, and market activity reports, valuation workbooks and flyers Tap into RPR's app for on-the-go access Rely on RPR's Learning Center: On demand video tutorials, eBooks, and more! Register now!
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10 Actionable Ideas to Generate Real Estate Leads Online
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Safe Selling: Reading the Predator, Part 1
Throughout this video series, we've showed you how to deter predators. But what happens when you realize the person that you're with actually IS a predator? And what are the signs that tell you it's time to exit the house you're showing and get to safety? Watch the video above to find out the subtle, physical signs that a predator is gearing up for an attack. Next week: The details of how to tell when a predator is about to attack, from body language to voice changes and beyond.
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Local Expert Best Practices to Help Win Listings
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How to Get Other Pros to See You as the Local Expert
Getting your clients to see you as the local expert is a great way to win more business. But getting other agents and real estate professionals to see you that way opens your business to new partnership opportunities and makes you a more visible option for referrals. Here are ten ways you can establish yourself as the local expert among professionals in your area.
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Trello: A Great App to Help You Organize and Prioritize Your Workflow
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zipLogix Digital Ink: Digitally Sign in No Time
Sunday, March 1, 2020 at 4:00 PM PST This webinar will have you closing DEALS in no time. Register now to learn: Understand the difference between a zipLogix Digital Ink subscription and zipLogix Digital Ink member benefit Configuring your account for using zipLogix Digital Ink Three steps to setting up and sending your digital signing packet Review the signing editor Checking status of a signing packet Navigate the digital signing process Access/Review copies of signed documents Understand the importance of cybersecurity and two-factor authentication Register now!
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Top 10 Roadblocks: Clearing the Path to Success
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4 Tech Tips Every Agent Should Give Their Clients
Agents often look for technology that can save them time processing transactions so they can spend more time producing new business. But what technology can your clients use to improve their selling or buying experience? Here are four tech tips you can share with your clients, tech advice that can take some of the stress out of buying or selling a home. 1. Faxing without the fax machine Your clients have paper documents you need, but you don't want them wasting their time driving them to you or waiting for the documents to arrive in the mail. Our phones have replaced fax machines, making it easier than ever for your clients to create a PDF from any paper document in a snap. The app stores are full of options, from Genius Scan to Easy Fax, all allowing the instant creation of a compressed PDF that is simple to create and email to an agent quickly. You can even send encrypted PDFs for enhanced security. 2. Connecting to you with a push of a button Today's top real estate apps – from Homesnap to realtor.com, as well as many brokerage apps – allow clients to connect directly to you, their agent. This is the one feature that agents should focus on to encourage clients to download their app and get them engaged. Communication is the number one thing most clients want. Encourage them to use just one app to reach you. It helps and organizes and tracks text conversations in one place. This can be a great time saver for your clients – and you. 3. Organize the house hunt Agents know that their customers are going to visit open houses. Help them better organize their route. Yes, they can use Google Maps to maximize their trip, but there are alternative apps that can automatically build the most efficient route for multiple addresses. These route planning apps can optimize a list of open house visits quickly and easily. Two top options in the app stores include Route4Me and Road Warrior. 4. Checking off the checklist If your firm has a transaction management system, such as Form Simplicity, you understand the value of checklists. Helping your clients keep track of the homes they prefer can be done in most of the leading search apps. However, keeping it simple for your clients with a home shopping checklist might be a more welcome solution for your clients. A house hunting checklist app also helps them use the more logical side of their brain when shopping. Checklists also help clients remember which homes have the key features they really liked. The app stores offer a few solutions. GoCanvas is a business forms app that offers a Home Buyer's Checklist. An app called Checklist allows clients to create their own custom lists and offers a suggested template of items online as well. Finding ways to help reduce the stress many clients experience is important. After all, a recent survey found about 15% of buyers were reduced to tears during the process. Another 20% got in a fight with their spouse or partner. Share these tech tips as another way to make it all a little easier. And remember that if you have access to Tech Helpline, analysts are ready to help you with any tech questions you may have. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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Case Study: How Quicken Loans Boosted this Agent's Closing and Retention Rates
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Real Estate Photography: 9 Tips for Stunning DIY Photos
Let's face it, if you want to sell a house, visuals are key. Having vibrant, inviting and attractive photos of the homes you are trying to sell is paramount. The point is, you cannot overlook the idea of having a visually stunning photo of the property. Based on the an article by The Close, featuring 23 Tips for Stunning DIY Photos, we've compiled a list featuring some of these useful tips. Here are nine tips for stunning DIY photos:
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Dealing with Malware
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Reinventing Your Business from Scratch
Wednesday, February 26, 2020 at 10:00 AM PST Are you wanting to shake things up in 2020? Do you want to expand your market place, or change your niche all together? Looking to switch from first-time homebuyers to luxury, move from buyers agent to being a listing agent or take on the town next door. Maybe your life has given you the opportunity to move halfway across the country. How do you start over and build from scratch? We'll be talking with Shannon King who has done this five times in 20 years from Texas to Hawaii with a few stops in between. She's going to share with us her road map to taking on new markets. You'll learn 10 tips all agents can implement into their current business to increase clients even if you're not expanding or reinventing your niche. You'll learn what you need to do now before you take the leap into a new market place. A perfect session for agents and brokers alike. Shannon is a top selling broker, she will share how she moves into new markets and turns strangers into clients and will give insight into launching an impactful boutique brand that recruits and trains successful agents. Register now!
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Support and Illustrate Your Pricing Strategy in Minutes, Not Hours
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How to Promote Yourself and Stay Connected with Clients
The weather outside is cold, but that doesn't mean the market is! With more Americans planning to buy or sell their homes, it is critical to not only catch the client's attention, but to stay connected once you have it. Here are some helpful tricks and tips you can use to build long-lasting relationships and a positive reputation.
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The Pros and Cons of Using a Virtual Real Estate Transaction Coordinator
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Can You Recover an Old Gmail Account?
Since its initial introduction on April 1, 2004, Gmail has become the world's most popular email service with nearly a billion and a half registered users around the globe and a favorite among Realtors. But have you ever deleted your Gmail account only to regret doing it? Well, fear not, because there is a way to reverse the process as long as you act quickly. Here's a thorough guide to restoring your Gmail account.
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Safe Selling: Showing Prep Tips for When You Can't Arrive Early
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Lead Capture and IDX: A Trifecta of Winning Solutions
Tuesday, February 25, 2020 at 11:00 AM PST With the addition of our most recent option, FBS Products now has a trifecta of powerful home search solution. Solutions designed to capture leads and support your brand. In this webinar we will review the primary features and benefits of our line-up so you can schedule a free consultation with one of our IDX specialists that is customized to your needs. In this webinar we will review: Spring IDX Agent - Our all in one, all online solution for busy agents that want a professional site that is fast and simple to set up with little to no maintenance needed at all. IDX Smartframe - A powerful yet easy to use cut and paste system that works with any website and offers a flexible way to customize searches to niches, neighborhoods and more. WordPress IDX Plugin - Our most powerful option that uses the web's most popular site creation platform that scales to compete at any level. The suite of WordPress widgets included in the Plugin allow limitless customization and more. Don't miss your chance to see which IDX option is the best for your needs and snag a promo code to save some $$$* Register now!
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Understanding the 2020 Real Estate Market
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Best Apps to Track Your Business Expenses: Expensify and Mile IQ
My last article was about adding a communication platform using Slack to help you run your business. This week, it's about something most of us are terrible at doing--accounting and business expenses. I have been fortunate that a couple of my contract jobs used Expensify, and it made my job so easy by keeping records and recording expenses, so I wanted to share.
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18 Tips to Make a Normal Real Estate Listing Video into Internet Gold
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Top 5 Data Needs for Researching Commercial Properties
RPR wants to help REALTORS succeed. As the nation's largest real estate database, RPR provides commercial practitioners with data, tools and reports that will help them "wow" their clients and close more deals. Here, we identify the top five areas in RPR Commercial that can be used to help bring more clients and more deals to the closing table.
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Fun 30 Second Quiz: What's Your Time Management IQ?
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Growing Your Business with Advanced Virtual Tours
The following is an excerpt from RE Technology's latest Success Guide: Today's advanced virtual tour solutions can drive engagement and word of mouth excitement that will make you, your buyers, and your sellers very happy. Here's how you can use them to your advantage. Branded and Unbranded Tours One of the greatest benefits of participating in multiple listing services is the distribution of your listing to every broker and MLS website in your market through the Internet Data Exchange, or IDX, program. Be sure to insert the unbranded tour link of all your listings into the correct field in your MLS. Regardless of the quality of the website, your beautiful virtual tour will make the best possible impression on homebuyers as they click through listing after listing. They are sure to stop and be as amazed by your marketing as they are by the house. Build Tours of Your Office and Affiliate Offices Your office is your lion's den. It is not only a place where you meet with customers, but also a place where you congregate with your team. Building a virtual tour of your offices will not only make your office webpages stand out, provide comfort to consumers, make your office social media and Google business pages look outstanding, but will make a great impression on other agents in the area who may be considering switching firms. A number of brokers and agents have told us that affiliates in mortgage, title, and insurance also love to build these tours for the same reason. Capture Community Tours Want to really impress the owner of a popular restaurant or store? They typically struggle with marketing as much as anyone. Take a look at their website or their Yelp page. You will be astounded by how much real estate marketing has evolved beyond the way that most companies market themselves. Consider offering a virtual tour to local businesses. They will not only remember you when they are planning a move, but they will offer referrals. Most of all, they will remember your branding and your strong call to action. Stage the Same Home in Different Styles Sometimes, even the most beautifully decorated home doesn't match the taste of the home buyer. My wife hates modern (chrome) and country (oak), but loves classical (mahogany and cherry). With today's virtual staging, you can get creative by developing the scans to suit a variety of palates. Another great idea is to convert a room into a nursery or convert a room that is currently a nursery into an office or a bedroom to show the flexibility of the space. Create a Look Book Take pride in the homes that you list and sell. Add a page to your website where you store the archive of all of the homes you have virtually staged. It becomes a great look book that you can use as a reference on listing presentations or for any other reason. It can be especially helpful when you want a catalog of designs to show. If you survey the marketplace you compete in, I expect that you will find that few, if any, brokerages, agents, or teams have deployed these advanced marketing ideas. A little effort on your behalf can have a dramatic impact on creating the differentiation that you need to attract customers. Best of all, your listings will sell faster. Download Success Guide: Advanced Virtual Tours to learn more about virtual tour trends, how to evaluate a virtual tour, and more.
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10 Valentine's Day Gifts for Real Estate Agents
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3 Rules for Smoother Transactions and More Referrals
What is real estate transaction management? The most common way to look at it is a process to smoothly move a client through the transaction and closing. The better way to look at real estate transaction management is as a valuable future business referral generator. Before digging into the subject, rest assured that you can make this work with a transaction coordinator under your control as well as doing it all yourself.
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3D Walk-throughs Aren't Just for Listings: Capture These 6 Local Spaces to Boost Engagement and Business Opportunity
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Safe Selling: Stay Out of Outbuildings!
It's one of the simplest, yet most crucial of safety rules to follow when showing a home: Stay out of outbuildings! Even though plenty of properties have structures like detached garages and sheds--and even though many buyers will be interested in seeing them--NEVER go in. So what should an agent do instead? Check out this week's Safe Selling video to find out! Watch the video above to learn: Why outbuildings are a hazard for agents and an opportunity for predators How to physically position yourself when showing outbuildings What to say to clients when they want to see an outside structure And more! Next Week: What to do to prepare a home when you can't arrive early for a showing.
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Building Your Value Through Conversation
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Using Slack to Help Run Your Real Estate Business
I am a big fan of using the apps that come on your smartphone, but we all need a few extra things to help us be efficient and productive. If you have been following my recent articles on getting the most out of the apps preloaded on the smartphone, you know I love the calendar, contact, reminders and notes available from Apple and Android. But sometimes we need more, and I want to share a few apps over the next few articles that I think can help change the way you do business. Let's start with Slack. I used Slack for about three years and loved it! Slack allows you to have one-on-one conversations or group conversations. Slack, Microsoft Team, Rocket Chat and Mattermost are all communication programs that accomplish about the same task.
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8 Things New Users Should Know About RPR
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5 Important Tips When Hiring a CPA to Prepare Your Taxes
It's tax time and a perfect opportunity hire a good CPA to advise and prepare your tax return. Have a CPA already? Great! It is also a great time to assess whether they are an asset to your business, and whether they are fully addressing the current and future needs of your real estate business.
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5 Real Estate Branding Mistakes that Can Cost You Business
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How to Kick Start Your Real Estate Career on the Right Foot
Don't you just love new beginnings? You're filled with ambition and hope, ready to embark on a fresh new chapter of your life, it's so exciting! Maybe you're getting ready to begin a new career in real estate, or perhaps you're a seasoned agent who can recall the thrill of the early days. Either way, there are a few key things to keep in mind as you start your real estate career (or keep it going) on the right foot!
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9 Underutilized Websites that Can Help You Generate Real Estate Leads
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4 Things to Consider When Evaluating Advanced Virtual Tours
The following is an excerpt from RE Technology's latest Success Guide: Whenever you buy anything, the focus should be on value and not price. And when it comes to software for your real estate business, the best tool is the one that you love to use and the customer service that you get. These truths ring loudly when it comes to advanced virtual tours. Here are four things you should look for when considering a virtual tour provider.
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To Call or Text? The Value of a Hybrid Approach
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NAR Launches a New TV Ad Campaign
What's a Realtor? That's a question if you asked most consumers, they would likely incorrectly respond that a Realtor is a real estate agent or broker. The National Association of REALTORS (NAR) is working to change that. Last year, the NAR launched its first series of TV spots built around the core message, "That's Who We R," as part of its national branding campaign. Today, the NAR announced its newest series of new TV ads that ask consumers to "Look for the R." The new spots were developed by global ad agency Havas Chicago, one of the world's largest. The new core message is "Look for the R" and "calls upon consumers to turn to the iconic 'R' trademark as a beacon of integrity and clarity in real estate," according to an NAR news release. The new NAR branding campaign includes three different "Look for the R" TV spots, including 15- and 30-second versions entitled "First Real Home, "Raise the Bar," and "Resource." The NAR will leverage these new spots throughout other video media touchpoints, including online video, streaming and terrestrial audio, social media, and branded content partnerships. The NAR also is making new content available, as it did with the first series, available for its members to leverage locally through social media, digital display, print ads, merchandise, and more. The five "Look for the R" TV spots include "First Real Home," "Raise the Bar," and "Resource." Below are links to each commercial: First Real Home :30 – https://youtu.be/Igocnpk6jtc First Real Home :15 – https://youtu.be/_5BSR7FkK6c Raise the Bar :30 – https://youtu.be/6_80L6GjJbQ Raise the Bar :15 – https://youtu.be/MgXt-P0bSNQ Resource – https://youtu.be/wMULyFuaDi4 The NAR now has more than 1.4 million members, making the ability to leverage this new campaign by providing resources for Facebook, in particular, remarkably powerful. The WAV Group would love to hear your feedback on this new campaign, and we welcome your comments. View the full press release here. To view the original article, visit the WAV Group blog.
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Are You Undisruptable?
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iBuyers: The Pros and Cons Your Next Seller Should Consider
Low listing inventory over the last several years has created a great market for sellers and investors. iBuyer programs, like those offered by Opendoor, Zillow, and OfferPad, provide a convenient, low-stress option for sellers looking to cash out of their investment quickly. However, real estate agents offer most sellers a better overall value. Find the pros and cons of working with iBuyers vs. a real estate agent here!
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How 5G Mobile Will Benefit Your Real Estate Business
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Create Compelling Listing Presentations with Tools from RPR
Your listing presentation is one of the most important pieces of communication you can share with potential clients. It's your resume, a capabilities brochure and a first impression all rolled into one. As a REALTOR, Realtors Property Resource gives you access to create data-centric, top-of-the-line, professional looking listing presentations. Using the tools and reports within RPR to create your listing presentation is a smart and savvy way to impress your clients and give you a sharp, competitive edge. Here's some information to get you started...
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10 Ways Virtual Staging Can Make You More Money
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If You're Not Real Estate Blogging, Do It Like a Giant FAQ
The excuses for not real estate blogging are the same common ones over and over, including: I don't have enough to post about. I don't have the time to write blog posts. I am a terrible writer, can't spell, etc. There are others, but those are usually the top three. Let's debunk these, starting at the bottom:
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2 Secrets to More Lead Conversions, Straight from a Top Team's Playbook
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9 Do's and Don'ts of Excellent Customer Service as an Agent
On any given day, a real estate agent has a thousand tasks on the go. Between your listing presentations, open houses, contract drafts and phone calls, it can be easy to lose focus on the kind of service you're offering your clients. Are you providing the best possible service to your real estate clients? Follow these nine customer service do's and don'ts for real estate agents and you'll be swimming in client referrals in no time!
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8 of the Best Real Estate Logo Design Ideas
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Safe Selling: Opening a Lockbox and Door
Never turn your back on a client... and we mean that literally. To prevent finding yourself in a vulnerable situation with a prospect, we know to never physically turn away from them. But what should you do in times where that seems inevitable--like opening a lockbox or door? In this week's Safe Selling video, we talk about just that. Watch the video above to learn: Precisely how to stand so that you can open a lockbox while still being able to see the client How to open a door and walk through so that your back is never to the client How to come off as warm and welcoming when opening door or lockboxes, rather than awkward or standoffish. Next week: Simple tips for navigating stairs safely during a showing.
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Real Estate Agents' 2020 Market Predictions
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Run Your Real Estate Business with a Smartphone: Recap
This is the final article in the "Run Your Real Estate Business with a Smartphone" series. I have enjoyed researching, exploring new apps and doing a deep dive into many of the apps and programs that come on our phones right out of the box. While doing these articles, I kept having flashbacks to almost 20 years ago doing Palm classes. Many of the things I learned to do on the Palm are still as important as the device I am using today. If you had good practices with the calendar and contacts, you should have brought that skill set with you as you moved through the new devices. If you were successful storing information where you could find it 20 years ago, you should be able to do it today.
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Should I Join a Real Estate Team?
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Who is Your Ideal Real Estate Customer and How Does Your Website Serve Them?
How much time have you spent identifying your ideal real estate customer? When it comes to real estate websites, the vast majority use a kind of shotgun approach to customer acquisition. The typical residential real estate agent wants to list homes and work with buyers too. When you can do both in one deal, it's a party.
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Tips to Present Your Listing in Its Best Light
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5 Ways Using RPR Will Impress Your Clients
At RPR, we believe educated, empowered and successful REALTORS are essential for a thriving and sustainable real estate industry. Our aim is to provide technology solutions that help you, as a REALTOR, make profitable, well-informed decisions for you and your clients. Here are five ways that using RPR can impress prospects and clients.
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Marketing to Millennials: Identifying Trends for Future Homebuyers
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How to Actually Generate Good Quality Leads on Facebook
What started out as a project inside a Harvard dorm room has exploded to a cultural phenomenon, reinventing the way we connect with each other around the globe. Facebook is a social media giant that people use to connect with friends and family, watch videos, get news updates, and maybe even do some networking. The latest stats from November 2019 show there are approximately 2.41 billion monthly users on Facebook. Now, what if you started to look at Facebook as a whole new marketing tool? As an inbound marketing channel that can pull in leads for you – good, quality leads. Would you invest more time in it?
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4 Skills That Will Catapult You to Success
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Safe Selling: Dealing with the Dangers of Master Suites
Last week, we talked about how easy it is to get trapped in a bedroom by a dangerous prospect during a showing. We also showed you how to protect yourself when showing standard bedrooms--but what if you're showing an irregularly shaped master suite? In this week's Safe Selling video, we tackle exactly that issue. Watch the video above to learn: What to do when a prospect has a question from the en suite bathroom. How to protect yourself when you have to enter the bedroom to speak to the prospect. How to use the door jamb to protect yourself--and what side of the jamb is best to stand by for an easy escape. A diagram possible escape routes when showing a master bedroom Next week: How to open a lockbox and door without putting yourself in a vulnerable position.
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Instagram's Latest Change: What It Means for Your Business
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Run Your Real Estate Business with a Smartphone Using Cameras and Scanners
We all remember cameras from our past: the film, where we dropped the film off to get our pictures, the pictures which we ended up throwing away, and of course the negatives we saved just in case. Around 2000, many of us started using a digital camera. We were so proud to buy a 2.1-megapixel camera for hundreds of dollars! Doing my research for this article, I stumbled across a news article published July 26th, 2001 which said that merging a PDA (personal digital assistant) and a camera was like chocolate and oranges. The article continues with why not have a can opener or a tear gas attachment for your PDA? I guess the author of that article was skeptical about what would become a revolution in the world of photography.
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Friday Freebie: Business Planning Checklist for 2020
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How 3D Tech Is Ensuring Accuracy and Transparency in the Transaction
A residential property was measured and photographed. The living room looked big enough to fit the new owner's suite of antique furniture. The staging photos certainly made it look like the right size. What's the worst that could happen? It's a story all to familiar to most and, as it turns out, a good deal can go wrong. Staging photos can give the impression of more space. Eyeballing a room's size (no surprise) isn't the most reliable system of measurement. Even legacy floor plans can prove to be suspect. There is no substitute for an accurate representation of the space itself, and physically being there has been the only way to get it—that is, until now.
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3 Big Tech Trends: What's ahead for 2020 and beyond
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1 Big RPR "Wow" Moment and 5 Closed Deals
For the REALTOR team of Nicole Nicolay and Robyn Annicherro, RPR is the real estate data tool that just keeps on "wowing" both them and their clients. Robyn says, "As a new REALTOR, I was 'wowed' by RPR when I found out it was included in my NAR membership and gave me access to over 160M properties. I literally use it every day." At the 2019 NAR Annual Convention and Expo in San Francisco, Nicole and Robyn were presenters at an RPR session titled "RPR In The Wild." Nicole says, "Our story is all about how one big RPR 'wow' moment snowballed into several more 'wow' moments, five transactions, three sets of satisfied clients, and one very proud real estate team."
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6 Ways to Improve your Real Estate Email Marketing
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Read This If You Use a Mac, iPad or iPhone
Until around the year 1999, I was a loyal and steadfast fan of IBM Thinkpads. The most coveted feature: a red mouse button positioned in the middle of the keyboard, nestled between the G-H-and-B. I carried two handheld devices, my Motorola flip phone and my PalmPilot. As an Associate at Resource Capitalist, a venture capital firm, I was tasked with getting a MacBook so that we would have a machine for software testing. That task abruptly ended my relationship with the Thinkpad.
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Is Your Listing Description Turning Consumers Off?
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Safe Selling: Why Bedrooms Are a Danger Zone During Showings
As an agent, you've heard it a hundred times: don't go into the basement or attic during a showing because you can easily get trapped and assaulted by unsavory prospects. While that seems like a no-brainer, there's another place in the house that you need to be cautious about--and for very similar reasons. That place? Bedrooms! In this week's Safe Selling video, we break down why bedrooms are a danger zone for agents during a showing. Watch the video above to learn: The two major reasons that bedrooms are unsafe for agents Why bedrooms are ideal for carrying out an attack What to do when a client has a question about a bedroom Where to safely stand when a client is viewing a bedroom Next week: Master suites present their own safety challenges during a showing. Learn how to navigate them safely.
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Profiting from the iBuyer Trend
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Run Your Real Estate Business with a Smartphone Using Video Conferencing
Years ago, we had a house for sale (YES, I used a REALTOR; if you were thinking I would FSBO--NEVER!). I was the perfect seller--never there for open houses or showings, kept the house clean and a bunch of stuff either boxed up, sold or donated to reduce clutter. I used my own social media and web presence to help get the home noticed. One day after a showing, I came home and a lady was sitting in front of the house in her car on the phone. I gave her a few minutes and walked out and started a conversation. She told me she was telling a friend that lived out of state about the appearance of the house. Her friend requested she check out the house and neighborhood.
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Success Story: "Nightmare" Breakup Leads to Happy Ending
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Your Smart Home Primer
Have you heard the term "Internet of Things" and wondered what it meant? In a smart home, many devices can now be connected to the internet so they can be controlled through automation and apps on mobile devices. The range of options in this category seems to be expanding faster and faster with market volume expected to reach $47 million and home penetration to reach 52.4% by 2024, according to statista. Here are some of the reasons smart home technology has become so attractive:
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Repurposing Your Listing Photos: 3 Timeless Shots that Live on Beyond the Sale
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Tips for Taking Full Advantage of Matterport's Digital Twin Toolbox
Like never before, technology is evolving to offer a more transparent look inside what a business has to offer and to give those businesses greater insight into the audiences they aim to reach. There are a number of technologies and platforms designed to enhance this new age of client connections, so how do you best take advantage of all the technology that's available? In what's the most immersive customer experience, information from all these elements can be brought together in the form of 3D reality capture. But how does it work? What tools will allow this completely immersive, information experience? Aside from creating the 'digital twin' of your listing with Matterport, there are a number of tools available to take the virtual customer experience to the next level. Below are steps and insights into how to put the tools of this technology to use for the benefit of any business.
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How to: 3 Steps to Investing in your Real Estate Business this Year
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RPR Commercial: 3 Ways to Start 2020 on a High Note
Happy 2020! It's a new year and another opportunity to set goals, reach new heights and have as much success as possible. We kick off the 20s with a "task-solution-process" look at how you can use RPR Commercial to farm for new prospects, run trade area reports to market your properties, and apply investment analysis tools to gauge ROI. Good luck in the coming year and be sure to incorporate the following tips into your commercial real estate workflow.
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Safe Selling: How to Keep a Safe Distance from Prospects at a Showing
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51 Content Ideas for Your Real Estate Newsletter
A real estate newsletter is a great way to generate leads and develop brand identity. But you need to fill these newsletters with content that is unique and valuable to your readers. Your first step in developing content for your newsletter is to define an audience. Who is going to read your newsletter? You can design your newsletter for first time homebuyers, investors, general readers, etc. Once you know your readers, you can start producing content for them. To get you started, here are 51 content ideas for your real estate newsletter.
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2020 Hindsight: Game-Changing Tech and Tools from the Last Decade
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Run Your Real Estate Business with a Smartphone: Building Social Media Exposure
Before I get into social media exposure, let's take a look at usage of our phones. Starting with Android, you can find your usage stats by going to Settings > Batteries. Next, tap the three-dot menu > Battery Usage. Then, tap the three dots again and Show Full Device Usage. Android users study that for a minute until I'm done with Apple users. Apple users go to Settings > Screen Time > See All Activity.
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5 Ways Real Estate Agents Can Hit the Ground Running in 2020
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Run Your Real Estate Business with an Android Phone using Email, Messenger and Text
I am going to take a different outlook on how we should keep in touch with family, friends, past clients, clients and leads versus the way most Customer Relationship Management (CRM) systems advocate. When it comes to communicating with people, we use many different platforms to keep in touch. We use phone calls, text, email, Facebook Messenger, LinkedIn, Instagram, WhatsApp, and maybe even Snapchat as a means of communication.
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6 Creative Ways to Freshen Up a Stale Listing
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Real Estate Advertising Using Your CRM (Real Estate Marketing Ideas)
In many ways, there has never been a better time to be a real estate agent. Thanks to the internet, you now have countless marketing methods for finding prospects and connecting them with the homes of their dreams. Still, having countless marketing options can be a challenge unto itself if you don't understand which ones hold the most promise for growing your business. While there are many worth considering, a real estate CRM (Customer Relationship Management) platform should be at the very top of that list.
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How to Keep Your Email Marketing Simple
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The Importance of Self-Care for Real Estate Agents
As a real estate agent, do you relate to the following? You are available for clients 24/7 While working, you accept calls from clients that take a lot of time, rather than letting them know you will contact them later. You work seven days a week. Maybe not all day, yet every day. You don't know how to say no, as you are a people pleaser and always want to help others (thereby neglecting yourself.) There's an excitement buzzing in the air as 2020 approaches. A brand-new year filled with new beginnings awaits you, and how well you take time for yourself will greatly determine the level of your fulfillment. Remember, success and happiness are not measured only by the income you produce. Quality of life includes your health, family and friends. Are you ready?
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How to Fit Prospecting and Farming into Your Marketing Budget
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Run Your Real Estate Business with an iPhone Using Email, Messenger and Text
Before I get into how we can use our smartphone to keep in touch with friends, family, past clients, current clients and leads, I'll ask you to do a little exercise. Take a look at your contacts and where you normally communicate with them—phone calls, text, email, Facebook Messenger, Instagram, LinkedIn, WhatsApp, Twitter and Snapchat, to name a few. If you normally communicate with someone by, let's say, Facebook Messenger, and on their birthday you send them a canned email, how do you think that will be received? I feel this is where you separate yourself from those who might use a single platform like email to send out all the birthday, anniversary and other occasion messages and those who use the platform normally to communicate with contacts.
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Winning More Listings through Teamwork and Technology
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[Best of 2019] Listing Agents Offering 1% and $1 Commissions: Is This a New Trend?
Here it is--our top article of the year! This article was originally published back in April and is the most read article of 2019. See #2 here, or read the full list of our Top 10 articles from 2019 here. A real estate agent called complaining that he spoke with one of his buyers who wanted to see a property he found online. When the agent went to check the listing out, he was shocked. The commission stated was for $1. Being the professional that he was, he went to show the condo. He sent me a copy of the MLS sheet and, lo and behold, it was true. Then I contacted the listing agent thinking perhaps they were new and had made an error. Nope, she said, it was correct. The commission was one dollar.
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[Best of 2019] 7 Google Sheet Templates for Real Estate Businesses
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[Best of 2019] 5 Things an Agent Should Never Say to Leads and Past Clients
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in October and is #3 in our countdown. See #4 here. Do you ever look back on a conversation and wish you had said something differently? It happens to the best of us. When you're communicating with real estate leads and past clients, it can be challenging to handle every conversation perfectly. But being aware of what you're saying (or not saying) can help you begin to have conversations that lead to more leads, more clients, and more commissions! Here are five things an agent should never say to leads, and what you should say instead.
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[Best of 2019] Headshot Ideas from the Pros: Stand Out from the Crowd
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[Best of 2019] 19 Real Estate Memes and GIFs that Will Make You Smile
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in May and is #5 in our countdown. See #6 here. Looking for some fun real estate memes and GIFs to share with your coworkers and clients? Here are 19 animated real estate memes for you to share with your clients. Memes and GIFs travel through social media and are great to break up the listing, closing, and open house posts on Instagram and Facebook. Plus, many of these show the all too common experiences we all share being an agent. You have to have a sense of humor to stay motivated in real estate. You are free to share any GIFs on this page. To download a photo, simply right click on your mouse and select 'Save Image As.' Upload the GIF to Facebook as you would a regular image. Once it's uploaded and published on your page, the GIF will move automatically.
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[Best of 2019] Facebook Business Pages: 4 Hidden Features to Boost Visibility
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[Best of 2019] Friday Freebie: Downloadable Report for Home Buyers and Sellers
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in September and is #7 in our countdown. See #8 here. If you've heard us say it once, you've heard us say it a thousand times: quality content is one of the most effective ways to reach buyer and seller leads. But rather than putting you through the rigmarole of creating your own content, today we're going to introduce you to a top-notch source of professionally created real estate reports. And, bonus, RE Technology readers get to download the report of their choice for free. Read on to find out how to claim your free report today. Free lead generating report, courtesy of ProspectsPLUS! Before we get started, here's a friendly reminder that today's offer is the fourth in a series of Friday Freebies that we're producing with ProspectsPLUS! Check out these links to claim more free real estate content, like a property flyer, 100 postcards, and a gift certificate for creating a new account. Today's offer is a free real estate report professionally designed to generate buyer and seller leads. How? By providing information that is valuable to real estate consumers. Choose your favorite from 60 reports like: 5 Powerful Ways to Build Equity in Your Home Common Mortgage Missteps Home Staging Checklist Six Tips for Selling in a Shifting Market What Every FSBO Should Know And more! Each report is customizable and prominently features your name, contact information, and even your headshot and logo. Your report is delivered digitally as a PDF that you can download and share online, print yourself, or at a local print shop. ProspectsPLUS! offers reports for a wide variety of real estate leads: current homeowners, cash buyers, FSBOs, and more. Ready to start warming up new real estate leads in your market? Claim your FREE report here (use promo code FREEREPORT at checkout)!
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[Best of 2019] 10 Real Estate Email Subject Lines and Why They Work
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[Best of 2019] 10 Real Estate Apps that Will Amplify Your Productivity
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in March and is #9 in our countdown. See #10 here. Welcome to our annual "Best Apps" article; a yearly entry that has proven to be very popular among agents. Once again, we've researched and gathered up an impressive collection of digital applications that will make you a more efficient and more successful REALTOR. Gone are the days when apps were strictly for early adopters and tech wizards. Nowadays, incorporating business apps into your everyday workflow is the price of admission in the ever-changing, on-the-go real estate landscape. Using these apps can make you more productive, more responsive, and more capable to serve your clients and gain new ones. Enjoy this year's 10 Real Estate Apps That Will Amplify Your Productivity:
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