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Don't Blend In! Promote Your Business Using RPR Tools
Monday, June 24, 2019 at 10:00 AM PDT Looking for some ideas on how to better promote yourself and your REALTOR expertise? We'll give you some ideas on how you can make the most of your market knowledge and help make you the go-to REALTOR in your area. We'll show you how to: Provide clients (and potential clients) with neighborhood demographic data Send weekly market activity reports to your contacts Insert your bio into every RPR report Market listings on Facebook, Twitter and Instagram Join us as we give you few tips and tricks to help you stand out from the crowd! Register now!
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3 Quick Ways to Print What You See in RPR
RPR's wide variety of reports are one of the most popular features of the platform. However, Realtors report that sometimes they simply want to print what's on the screen. That's exactly what this article is all about. Check out these three tips for printing what you see in RPR.
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[Infographic] Best Seasons to Sell a Home
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WATCH: Growing Your Brand with a Real Estate CRM
There are a lot of misconceptions about what a brand is. For starters, it's not your logo or your website design. So what is a personal real estate brand and your can you build yours? That's what we explored in a webinar last week. A brand is, first and foremost, all about how you can serve your clients and sphere of influence. "The more you have a regular, consistent flow of communication, education, insight, counsel that you provide to your sphere, the better your own personal brand becomes," says webinar moderator Marilyn Wilson. "[Your] CRM can become a guide to helping your create your own brand." That's right—your CRM can be an important tool in building your visibility and influence with your sphere. In this webinar, Rich Gaasenbeek of IXACT Contact shows us how your CRM and marketing automation system can help you build your brand through regular, consistent communication across multiple marketing channels. Watch the recorded webinar below to find out more (and how to claim an exclusive FREE offer from IXACT Contact)!
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Building Your Brand and Referral Business with Ad Retargeting
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How to Shoot a House for Under $16
Real estate photography can quickly become expensive, which is less than ideal. However, creating high quality professional images can be achieved at a fraction of the cost. To demonstrate this, BoxBrownie's real estate photography guru and co-founder Brad Filliponi is going to shoot a property with a smartphone. You will learn the key tips on the most important areas in the home so your listing will stand out.
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Will Buyer's Agents Survive?
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5 Ways to Convert Open House Leads into Sales
There's no doubt about it: An open house is a great way to draw attention to a home on the market. Open houses can attract more motivated buyers than any other form of in-person marketing. When real estate agents combine well-executed open houses and smart digital marketing, more transactions occur. In the end, that means growing your real estate practice much more quickly.
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How to Create the Very Best Generic Autoreply Emails
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Paperless Files Like a Pro: Fast, efficient and consistent
Wednesday, June 19, 2019 at 9:00 AM PDT This session will cover: How to customize transactiondesk to be more consistent and efficient using templates, clauses, checklists and setup options How to manage documents using folders, merging, slicing, email upload, moving and mark-up How to use Authentisign to link signed documents to office checklists Unlimited online document storage in a transaction file Authentisign, email, scan/upload, print drive or fax documents back into online files! Register now!
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Facebook Marketing Best Practices
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Custom Campaigns to Win More Business
Wednesday, June 19, 2019 at 10:00 AM PDT In addition to a bulletproof lead follow-up, Tracey leverages automated campaigns help keep him top of mind, so the system can do the work for him! In this workshop, we'll learn how to create and implement Tracey's custom campaign strategy, so you can stay on top of your leads with just the right content, no matter where they are in their real estate journey. What we'll cover: How to create custom campaigns for new, warm, and cold leads His tips for selecting just the right content for these campaigns Choosing the right campaign based on your leads' digital body language Register now!
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Create the Ultimate Relocation Packet with RPR
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Create Your Own Branded App with MLS-Touch
Tuesday, June 18, 2019 at 10:00 AM PDT MLS-Touch's Brand &and Share feature lets you create an app for your clients and prospects where your brand, not ours, is front and center. Your clients will get access to ALL the active listings in your market and you'll get instant insight into the listings they flag as Favorites, Possibilities, and Discards. Join this webinar and you will learn: What is brand and share? How to customize your app with your brand How to share your app with your clients and prospects How you can engage with your clients, send listing suggestions, and keep tabs on the listings your clients are flagging. Register now!
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zipForm Plus: Power Up Your Business from Start to Finish (your NAR Member Benefit)
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10 Ways to Build Video Confidence
A lot of real estate trainers tell agents that all you have to do to make a video is develop a no excuses attitude and "Just do it!" That may be inspiring to agents who are already confident, but doesn't really help agents who don't have that initial level of video confidence. According to Deb Helleren, Secrets of Top Selling Agents webinar host of over a decade, anyone can develop video confidence, especially real estate salespeople. "Most real estate agents already have sunny personalities and love helping others, so they should be very good at building their confidence," explained Helleren. So here are some helpful tips to build your video confidence—before you hit record!
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How to Pair AirPods with Any Device
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Must-Have Tools for Online Lead Conversion
Monday, June 17, 2019 at 10:00 AM PDT Discover a variety of tools and tactics leveraged by top agents to increase lead conversion. We follow the life-cycle of a lead from inquiry submission to securing the appointment. Learn when, how and why to apply these tools to increase your success. We will share with you best practices that will increase your conversion in the following stages of the lead life cycle: Obtaining a response Engaging with online leads Driving active discovery conversations Securing the appointment Register now!
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Listing Tips and Strategies to Stand Out and Sell More Homes
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The Ways Virtual Tours Improve SEO Strategy
Your website is your showcase, it represents what you sell, it represents your agency, and ultimately it represents you. As a result, it's essential to have a well-positioned website to generate more traffic from search engines like Google and increase your chances of drawing in new customers. What is SEO? Search engine optimization is about improving your position in a search engine results page (SERP). Google is the dominant search engine, accounting for over 90% of searches processed globally. There are some regional exceptions; in China, Baidu holds 66% of the market, Google represents only 10%. Bing, Yahoo and Yandex are other minority share search engines, but when we talk about SEO, we usually refer to Google search results. Why is SEO important? To increase the number of visitors and therefore gain greater brand awareness, prospects and sales, you have to look at the ranking of your website in terms of relevant keywords. Your ranking is very important because the first three positions on Google receive more than 60% of clicks. If you are not the first page, then you will receive very little traffic to your site. Keywords Optimization First you need to identify the strategic keywords that you want to rank for in Google's SERP. How do you identify them? By choosing from those that are regularly typed by internet users (search volume). You can use search tools such as Google Keyword Planner for that insight. You need a Google Ads account, but signing up is free. Once you have found the search terms that your potential customers use, you can include them in the structure and content strategy of your website. How virtual tours can help you Adding these keywords analysis to your navigable Matterport space, for instance, will help Google understand that the content of your pages where it's displayed should be shown in searches for those terms. You can add the keywords in the title, add links in the template and add the address of that analysis, all of which can be tracked in Google. Content (on the site) is king Google loves "content", especially new content that visitors to your website will spend time interacting with and sharing. Google's algorithms take into account parameters such as bounce rate, time spent on the page and shares. The more content your website has, the better Google will rank your pages. Backlinks Backlinks are external websites that want to reference your site by linking to it in their own content, directing visitors to your page. The more backlinks you get from high quality or "authority" websites, the better. Google considers these backlinks another key element of its algorithm in ensuring it displays relevant pages from authoritative websites. Google uses your backlinks profile to create an authority score for your website, a measure that allows you to determine which websites have a high value and should be included in the search results. If many high-authority websites direct their visitors to your website (via backlinks), it is a vote of confidence in your content. MOZ has created the domain authority score that is now widely used by SEOs. You can find out more about this here and see your DA score for free using this tool. Wrapping Up SEO is much more than what we've discussed here, but this article should provide a quick overview of how virtual tours can help you in your SEO strategy. Improving ranking in Google is a long-term process but the quality of your website content will always be fundamental to attracting more visitors to your website and converting them to customers as they find you an interesting and valuable resource. To view the original article, visit the Matterport blog.
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To Find a Lead, Think Like a Lead
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How to Handle Tough Conversations with Clients
As agents, you know there are going to be tough conversations with clients. The home buying and selling processes can be emotional, and for many clients, this is the biggest and most stressful financial decision they've ever made. Unexpected issues can crop up along the way: Bad news comes up during an inspection. A deal falls through. Your buyer's offer isn't chosen. You don't want a client to forego working with you again or sending a referral because of tough conversations that could have been avoided or handled more smoothly. In fact, by handling those difficult conversations well, you might earn a strong Google review for your transparent, honest approach. Getting through the challenges can require some difficult talks with clients, but here are some ways you can help them through it:
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7 Ways to Win More Listings Regardless of Market Conditions
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Tech Helpline Tips: Is It Time to Update or Replace Your Computer?
What year did you buy the computer you use most for your work? When is the last time you upgraded its operating system? Are you using the most current version of your web browser? If you can't easily recall the answers to any of these questions, there's a strong possibility that it is time to update or replace your computer. Here's a brief checklist to help determine if updating your computer's software is enough or if it's time to replace this vital technology that helps you do your job.
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7 Tips for Using Facebook Ads in Your Real Estate Business
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Multitasking Can Be Hazardous to Your Brain!
Multitasking is a touchy subject. It's drawn so much fire when I've discussed the subject in the past. We all think we are experts at multitasking, when actually we are just fooling ourselves. Before we do a deep dive into the negative effects of multitasking, let's compare our brain to a few other things we can relate to and envision.
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Hosting Events to Build Your Real Estate Business
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Word of Mouth Marketing: How to Turn Happy Home Buyers into Lead Generators
People are likely to tell everyone they know about a bad experience with a business, and they're usually thrilled to pass on information about good experiences, too. And that's what word-of-mouth marketing is all about. The home buying and selling processes are ones in which you become intimately familiar with your clients, and vice versa. This is a prime opportunity to get these clients to spread the word about your services.
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The Easy Way to Stand Out from the Competition for Real Estate Success
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The Facebook for $1/Day Strategy
Facebook can be frustrating if you're trying to use it to grow your real estate practice and career. Whether it's sharing content, running ads, or getting leads, the Facebook formula isn't always so simple. That's why we reached out to a very special guest instructor, Dennis Yu, from Blitzmetrics. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is the co-author of Facebook Nation – a textbook taught in over 700 colleges and universities! Dennis shared with us his "Facebook for a $1 a Day" strategy. Dennis's Facebook tips and strategies will likely become some of the most powerful advertising methods in your repertoire.
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4 Tips for a Healthy Work/Life Balance as an Agent
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How Healthy Is Your Database?
Do you have a healthy database? The last time you went to your physician's office for a check-up, was everything great? I sure hope so. If you passed with flying colors, it probably made you feel good. You may need to make some adjustments to your diet or exercise routine but, hopefully--overall--you were in good health. Of course, the reason we have physical check-ups is not to make us feel good. We go to find out if something's wrong so we can take action to fix it.
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Get Ready for the Summer Selling Season with These Real Estate Marketing Ideas
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How to Automate a Google Sheets Lead Capture Form
One of the questions we often receive is how to automate lead capture using RPR reports. Essentially, how can an agent create a process that uses an RPR report to generate leads? Although RPR doesn't have a system to do this out of the box, with a little creativity, it's possible with Google Forms, your own Gmail and Zapier (yes, the free plan). This article will walk users through the step-by-step of creating a report, building a form with Google, and automating the follow-up with Zapier and Gmail. There will be a manual step of copying the report URL to Zapier, but the report can be used for multiple submissions. Let us explain…
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How to Work Your Way into the Plans of Potential Sellers
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A Guide to Making a Great First Impression with Your Real Estate Prospects
As every real estate agent knows, May is one of the busiest months of the year. Buyers are on the hunt, which makes it a great time to sell quickly and for a good price. So at this crucial time of the year, making the best first impression is most important. Here are a few ways that you can "strike while the iron is hot" and make a great first impression.
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How to Attract Real Estate Leads on Instagram
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Top 5 Home Tips to Save Your Clients Money
More and more homeowners and buyers are looking for ways to save on the costs involved in the daily and monthly upkeep of their homes. Realistically, this applies to all of us! This checklist is great to bring with you and provide to your clients to help them plan and meet their goals when purchasing their new home.
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Top 10 Real Estate Podcasts (in Our Opinion)
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Marketing to Millennials
(Or, more aptly titled: Millennials Are People Too) Ah, Millennials. The generation people love to hate on. If we turned marketing conferences and publications into drinking games, Millennial would be the word that was sure to finish us off. Millennials are the generation born between 1981 and 1995-ish (depending on who you ask, these parameters change slightly). They are currently between 24 and 38 years of age, and they are the largest generation on the planet. By 2025, they will make up the majority of the workforce in North America. Millennials are the most racially and ethnically diverse generation—ever. While the number of Baby Boomers grew due to a high number of births post-WWII (hence the name Baby Boomers), Millennial growth has largely been a result of immigration. Fourteen percent of Millennials are first generation, and have strong ties to their roots. Overall, Millennials get a bad rap in the media. Often labeled as entitled, lazy, and unfocused, they have been commonly scoffed at as the "young'uns." But this is the most self-expressive, diverse, and connected generation we've ever seen. They have grown up with unprecedented access to the Internet, real-time data, on-demand communication, and far-reaching crowdsourcing abilities. And despite their high student loan debt, they also make up 45% of mortgages in the US in 2018, and are estimated to be at their peak of homebuying in 2020. That's right, Millennials are buying homes. Lots of them. People under the age of 36 make up more than half of the homebuyers in North America currently. So, what do we know about their expectations of Realtors? Of particular interest is what does that mean for us and the way we market to them? Let's look at three key reminders when it comes to marketing to this generation. You have to be available According to a recent NAR survey, 92% of Millennials use a Realtor to buy or sell, which makes them more likely to use an agent than any other generation. And when using a Realtor, they are more likely to keep in touch, communicate more frequently, and recommend their Realtor to others. This is the upside of expressive, well-connected crowd sourcers! The key is to recognize that Millennials are people too. But they are people with high expectations regarding communication. They are always available, so they expect you will be as well. And not always in the traditional sense. They are more likely to text you or use social media messaging than to phone you or use voicemail, so you will need to adjust your calls to action accordingly. You have to be easy to find Google tells us that the average buyer or seller searches for up to 90 days before contacting an agent. And they aren't searching like the generations before them. Millennials are driving the mobile vs. desktop trend, and newsflash – desktops aren't winning. Just four years ago, NAR found that 50% of homebuyers found their future purchase via mobile device. Those numbers are now at least 10 points higher. Search is not only becoming more mobile, it's becoming more diverse. Your Millennial clients are as likely to find you on social media or via sites like Yelp as they are to find you via your website – if not more. You need to diversify your presence to keep up. You have to give them what they want For a generation that has always had the Internet at their fingertips – data is low hanging fruit. What they want is an immersive and engaging experience, as well as the explanation as to why it matters to them. This generation grew up on video games and YouTube, so it's no surprise that they expect interactive digital marketing like 3D virtual tours, floor plans, room measurements, and professional photography. It's not enough to tell them something, we need to find ways to show them what it would be like to live there. You have to adapt more quickly For Millennials, change is normal. The number of tech changes in the past 20 years have been massive, swift, and life-changing. This generation laughs at the idea of faxing something and asks questions like, "Can't we just e-transfer the deposit to you?" Learning to adapt our messaging and communication methods faster and more seamlessly will be key to serving these veterans of change. Millennials aren't the enemy – they are the future. Their desire for expertise instead of just information will push the entire industry forward and upward. We each have a huge opportunity to grow our business by embracing Millennials and adapting our marketing strategies to meet their needs. (Besides, we'll be on our way to shining the spotlight at an entirely new generation of young'uns soon… Gen Z is coming!) Brought to you by Sara Penny, Communications and Marketing Manager at Planitar Inc. the makers of iGUIDE®. Follow the link for more information on how iGUIDE provides all the property dimensions and listing details that your clients demand.    
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How Business Strategy Can Help You Stand Out in Real Estate
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Got a CRM? If So, You Need a F.O.R.D.
Leads turn into Prospects turn into Clients turn into Closings turn into Commissions Sounds so simple when you look at sales with the above formula, but we all know it's really not that simple! Many things have to happen from the time you get that lead until you finally get the commission. I believe it's not contact relationship management, but rather relationship marketing.
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A-Z Open House Tips
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No Internet? Here's How to Set Up Your Own Hotspot
Real estate agents know better than most that sometimes it's just easier to accomplish specific tasks on your laptop than attempt to do the work on your phone. But sometimes those tasks require an internet connection. If you are always on the go, and you don't have a nearby Wi-Fi connection, how can you get instant internet service? Use your smartphone and create your own internet connection for your laptop. Here's how.
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Generating Leads on a Budget
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Tips for Turning Real Estate Client Referrals into Recurring Business
In an era of online reputation and reviews, all businesses are impacted, making customer satisfaction and differentiation all the more important It's no secret--your clients are online and, more often than not, that's where they find your business. In fact, according to the National Association of Realtors (NAR), the home search now begins online 95% of the time. Where does that process begin, where does it end, and what are the steps in between? Throughout this journey, there are many points where agents can find the opportunity to be an asset for the information they seek and offer brand differentiation.
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Why Are Floor Plans Important?
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5 Tips for Standing Out from Your Real Estate Competitors
Expert insights from Veronica Figueroa of The Figueroa Team In real estate, things move fast and the competition doesn't sleep. So what are you doing to stand out? In order to be the go-to agent in your market, you need to be one step ahead of your top competitors. Start with these five quick tips.
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Key Findings from Our Third Annual Referral Report
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Spring Cleaning for Your Real Estate CRM
Spring is in the air and you know what that means--lots of fresh new leads looking to buy and sell homes! The arrival of spring reminds us of new beginnings, fresh opportunities and, yes, spring cleaning. Now I don't know if you use this season to wash your windows or reorganize your closet, but I do know that it's a good time for agents to re-evaluate your real estate contact management.
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Dealing with Squatters: How to Ask Them to Leave
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The $14B Social Platform Your Competition Has Overlooked
These days, online marketing is about Facebook, Facebook, Facebook--but today, we're giving credit where credit is due: Pinterest. This social channel made headlines recently when it went public on the stock market with ticker symbol PINS, but that's not the only reason we're bringing it up. Pinterest is one of the best social platforms for real estate, and that's without taking into consideration that on Pinterest, your posts don't have the instant irrelevance that they do on other social channels. If utilized correctly, your Pinterest content will stay relevant for months or years after you post it, allowing this under-utilized social platform to help you grow your social audience and drive quality buyers and sellers to your website.
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9 Technology Productivity Tips: Do this, not that
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Top 10 Real Estate Photography Tips
Want your listing to appeal to as many potential buyers as possible? Make sure you listing photos are as good as they can be. In this article, BoxBrownie founder Brad Fillponi shares his expert tips and tricks to nail those all-important shots. By following these simple steps, you can ensure you are showcasing everything your listing has to offer in your photos.
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3 Creative Ways to Deliver Your Next RPR Report
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7 Outrageous Real Estate Marketing Ideas that Actually Worked
Using the right real estate marketing tools and tactics can give you an edge over the competition, but what do you do if you really want to stand out in a unique, unexpected way? If you truly want to stand out from the average real estate business, sometimes you need to take a leap of marketing faith. Agents who are willing to go outside the norm, try something ambitious, and risk looking silly in the process can make massive marketing gains with creative, quirky tactics that other agents aren't willing to try. Grab some outside-the-box marketing inspiration with our look at seven outrageous real estate marketing ideas...t hat actually worked!
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5 Tips to Get Your Emails Read
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Understanding the Difficulty of Differing Residential Square Footage Standards in North America
If you're buying, selling, or listing a home, you want to know its square footage, but do you need to use a standard of measurement? When you bought your current home, who told you its total square footage? It's a critical question, as you likely based your offer on that figure. The problem is, if you're in North America, that figure may not be consistent with typical measurement practices in your area. Your home could be much smaller than you expect.
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19 Real Estate Memes and GIFs that Will Make You Smile
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Dealing with Squatters: How to Calm an Agitated Person
So the home you're showing has a squatter, and the squatter not only won't leave the property, but the situation seems to be headed toward a confrontation. What can you do de-escalate the situation? Watch this week's episode of "Real Answers" to find out: The body language to use to show squatters that you're not a threat Why you should validate the squatters feelings, even if you don't agree with them A sample script to use to talk down an agitated squatter Once you've calmed the squatter and de-escalated the situation, it's time to take the next step. What's that? Find out in next week's episode of Real Answers!  
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Leveraging Google Calendar for Real Estate
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How to Market to Expireds the Right Way
Part One: What, Why, and Where There's no doubt that expired listings can be a profitable and worthy lead generation mechanism for agents new and old. These days, with the proliferation of both agents and tools available to discover expireds, competition is gnawing at returns. Perhaps most importantly, however, is the effect calling on expired listings has to the reputation of the real estate industry. The most common techniques rely on finding or buying contact information for expired listings and calling on them. As Edward Zorn notes, his statement below is an average experience for a seller with an expired listing: "She had received more than a dozen telephone calls, the vast majority being robocalls, since her property had expired form the Multiple Listing Service (MLS) earlier that morning. The few telephone calls that she'd decided to answer resulted in awkward conversations with agents who clearly knew nothing about her property..." In this guide, we explain the reasons why expireds can be high ROI lead opportunities, but describe methods in which agents can stand apart and better deliver value when dealing with expired listings as well as introduce a better overall marketing strategy that still fits with an expireds strategy.
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12 Tips for Gaining Client Attention with Google Ads
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Real Estate Agents, Here's How to Spin Your Time into Gold, Not Straw
Being an agent can be a lonely job. Unless you're part of a team or have an assistant, you are completely responsible for the success of your own business. While a career with no limits can be exciting, it can sometimes be as much of a blessing as a curse. In addition, most agents don't earn a traditional salary, and it's often hard to use some of your hard-earned commission money for the resources and technology that can potentially help you earn more money.
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You Won the Listing! Now Create a Winning Marketing Strategy
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How to Implement RPR into Your Resimercial Business
It's certainly not an official REALTOR designation, but a few years back, a new buzzword surfaced in the real estate industry: "Resimercial." It describes residential agents who dabble in the commercial space, and vice versa. However, when it comes to applying RPR usage, the term "Resimercial" takes on a whole new meaning. We're talking about residential agents using RPR Commercial to strengthen their business capabilities and commercial specialists who use RPR Residential for the same reason. Today we'll take a look at how to access RPR Residential and Commercial, and we'll explore how toggling back and forth between the two might benefit you in serving your clients, being more successful, and closing more deals. Let's get to it...
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Real Estate Marketing Trends that Need to Die in 2019
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7 Do's and Dont's of Handling Client Relationships
Let's start with the acronym "CRM." Do you define it has "Contact Relationship Management" or "Customer Relationship Management"? Here's what I call it: "Customer Relationship Marketing." Having a list of names with phone numbers and email addresses is not a CRM, it's a phone book—and in many cases, an outdated phone book. If you want to move from Contact Relationship Management to Customer Relationship Marketing, you need to both understand and practice the four Cs and the three Fs.
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Dealing with Squatters: Avoiding Confrontation During a Showing
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Elevate Your Content with High-Converting Guides
There's that pesky word again: "content." Now before your eyes glaze over with visions of "Top 5" articles and makeup tutorials, let me remind you that content is simply the valuable information on your website or social media platforms that you share with your prospects. You likely already have some content built up in your repertoire. Maybe you blog about areas in your geographic farm, share videos on Facebook, or perhaps you've created a downloadable checklist for first-time homebuyers. If so, you're ahead of the curve!
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7 More Ways Tech Helpline Can Help You
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Mission Focused: Behind the Scenes of a Top Team
The Nick Shivers Team is mission-driven, dynamic and red hot. What's their secret? Peek behind the curtain of one of the most successful teams in the Pacific Northwest. Nick Shivers Team, Keller Williams Realty Portland Central Building a Culture In real estate, we talk a lot about culture — and culture seems especially important when it comes to building, growing and sustaining a team. How would you describe the culture of the Nick Shivers team? Our team culture is about giving back, through our Sell a Home, Save a Child initiative. So at the core of it, we all believe in trying to help people; that's the basis of the team and the business. But as the team leader, I know that if my agents don't have business opportunities, they can't help clients or give back. So, we recruit with a combination of making sure the culture fits, but also by feeding them high-quality business opportunities and leads so they can better jumpstart their businesses. Extending Your Brand Online and Listings Statistically, sellers list with someone they know and trust. How do you carry your brand over to online to start building trust with those who don't know you and your team? The Local Expert™ product from realtor.com® really helps us in our listing presentations. It's an online ads solution that targets buyers and sellers with ads on realtor.com® and Facebook. And I know it works because my agents are using it to win the listing. The biggest thing that I've seen my agents do there is show sellers, "When people click in your area, you can have your open house advertised right there." It's massive exposure and I know that sellers, who are really interested in their house being seen by as many buyers as possible, are impressed. I can tell without having a lot of data (because we're in the early stages), that it is working right now. We also have our rocket listing, which is our instant buy program that I run on radio and billboards and advertise on realtor.com®. Lead Nurture, Persistence and Conversion If you meet a potential seller online, they may be months away from making a decision to sell. How do you keep the relationship fresh? To be successful, you need to be structurally able to follow up immediately. We offer new agents a 90-day ramp up where they're trained on scripts, dialogue and follow-ups for leads. The key is the follow-up and how they can use our technology to do that. We also focus a lot on staying the course. When I started in the business, I was really good at working with the leads who were interested in transacting in the next 30 to 60 days. I was not so good at the longer-term prospects and that's where the gold is. The sale might come after seven, eight or nine follow-ups. That is where you're going to get a lot of those deals, but it is in those repeat contacts that a lot of agents will give up. So we are laser-focused on training our agents not to give up too soon. Retention Once your agents "get it" and start using these guidelines, do they stick around? If I get my agents on the system, my retention improves. I suggest agents stick with me for a minimum of three years and then if they decide to start their own team, that is completely all right with me. I had an example in 2018, my number one producer decided to go out on his own. We are really good friends and I said, Great, go for it. He made less money this year and admitted that it's a lot easier to think about it and talk about it than to actually do it. Final Thoughts from Nick What defines your company? What are the main reasons that should someone consider joining your brokerage? Our big mission statement is about serving people — saving kids by selling real estate. Everything that we do is based on how we can give back to underprivileged children around the world, so that's number one. If that strikes a chord with you, then you're going to get past the first layer. The second thing is we love the underdog. I don't care where you have been. I want to see that you've had success, but I also believe that it doesn't matter where you start, it's where you're going. Last, it's about our systems and our lead generation and solutions and their long-lasting impact. And from this, we've built a tribe of loyal clients. In today's market, that's so important for agents. And of course, a big part of that is that our followers and clients know what we stand for. Because when you can literally say that your industry has helped — our Sell a home, Save a Child movement has raised over a million dollars to help kids — I think that makes a point where people go, "Wow, I'm not going anywhere else but with these guys and gals."    
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How to Plan Your Next Real Estate Post on Instagram
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5 Facebook Groups Realtors Should Join Today
Whether you're a personal Facebook fanatic or prefer to keep things strictly business, there's no doubt that the platform is a valuable place to exchange ideas with like-minded people. REALTORS have much to gain from engaging through Facebook--and we're not just talking about social media marketing. Facebook Groups for real estate are excellent places to trade tips, speak with other pros, and catch up on the hottest trends in the real estate industry. Now it's simply a matter of finding the right Facebook Group for you, and there are loads of great options to choose from. Start your search with our guide to five Facebook groups that REALTORS® should join today.
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How Real Estate Agents and Homeowners Can Get Accurate Square Footage Measurements
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10 Real Estate Email Subject Lines and Why They Work
The average user sends and receives over 100 emails every day. The odds that they will open every email they receive are slim, especially if they're wary of unknown senders. So, how can you ensure that your audience is opening and reading your carefully crafted emails? The answer lies in the simple, unassuming subject line. While most email subject headlines are less than one or two sentences long, they can spell the difference between a read message and another junk email. About 80 percent of readers never make it past the headline, or in this case, the subject line. Here's how you change that. Here are ten real estate email subject lines to help you master the art of the email.
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49 Uplifting Real Estate Quotes That Will Inspire You to Be Great
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How to Show a Vacant Property Safely, Part 2
We know that vacant homes are convenient to show--but they can also be dangerous if occupied by squatters. Last week, we learned how to check for squatters around the exterior of the house. Now, it's time to go inside. What should you do if you know (or are unsure) that squatters ARE present? It's all about psychology! Watch the video above to learn: What to do when you first open the door Why respect is the name of the game, even if they're there illegally A script for speaking to squatters and defusing a potentially tense situation How and why you should offer squatters ample time to leave before a showing--and even a gift!  
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Real Agent Story: Online Branding Key to Winning New and Past Clients
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5 Ways to Revive Stale Real Estate Listings
When a real estate listing has been sitting on the market for a long time, it's considered "stale." But how long is "a long time"? Like so many things in real estate, it depends on what your market's like. If homes are going under contract within a week, then "stale" status can start in a matter of weeks. If listings tend to spend more days on market near you, then it would take much longer to be considered "stale." If you've taken a look at your market and think your real estate listing may be "stale," don't panic! Try these steps for freshening up your listing and enticing buyers.
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The Language of Sales: What to Say (and Not Say)
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Spring Is the Season to Prime the Summer Real Estate Buyer Pump
When is the best time of year to sell a home, as that's usually when real estate buyers must be better shoppers and negotiators? ATTOM Data Solutions collected home sales data from 2011 through 2017 and found that May and June were consistently the months when seller premiums were highest. The seller premium is the price at which a home sells above estimated market value. May averaged 5.9 percent, and June averaged 5.8 percent for seller premiums. They were the only two months with seller premiums over 4.2 percent. That 4.2 percent was the third best, and it was for August. All other months were under 4 percent.
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How to Turn Online Leads into Commissions in 3 Easy Steps
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The Risk of Using Tax Data in Your Listings
Real estate marketing is becoming more and more competitive. To attract potential buyers and give them enough information to make an offer quickly, you may be providing room measurements and floor plans. Indeed, according to the National Association of Realtors, these details are the most important metrics home buyers use when looking for a new house. As a Realtor, you may be opening yourself up to liability if you provide measurements that were not taken professionally. While many real estate agents use municipal tax record data or MPAC numbers, these numbers are mere estimates that may mislead your buyers and open you up to legal risk. The Problem of Tax Data The square footage measurements taken to determine a property's tax are measured from the exterior. At no point does someone walk into the house to look at its specific nuances. For tax purposes, all the government needs is an estimate. However, buyers expect the square footage of a listing to reflect the actual amount of interior living space. Measurements taken from the exterior of a home include the walls and other potentially unusable space. The width of the exterior walls along the whole house may actually add up to a significant amount of the total square footage, inflating the measurement. A disgruntled homeowner might sue when they take their own measurements of the interior space and find it lacking. It is a risk to provide measurements for a property that you did not get professionally measured. The exterior walls are not the only problem. There are a number of ways that the tax data may be a serious over- or under-estimate. When a home is being measured for tax purposes, no one will look into the specific layout of the house to alter the measurement accordingly. This creates problems in a few different home types. For example, if the living room of your home has high ceilings and a gap in the second floor above the living room, all of that empty space will be counted as additional square footage in the tax data. They assume the second floor is just as large as the first, but sometimes it isn't. On the other hand, tax data measurements may also be too small. After a homebuyer builds an addition on their home, it may be some time before the tax data are changed to reflect that. The same problem may happen after a mudroom is insulated, a patio is enclosed, or a loft is extended. The current homeowner may not be the person who made these changes, so you can't assume you'll be alerted to them. If the square footage measurement is smaller than the actual living space of the home, you're missing out on a powerful selling tool and, potentially, more substantial offers. How to Get Better Measurements Instead of relying on tax data, it is wise to get professional measurements and floor plans drawn up. A 360° virtual tour, like those created by the iGUIDE®, includes accurate, up-to-date measurements of the living space of the property. You, as the Realtor, can feel confident the measurements the iGUIDE provides are accurate. You reduce your liability, while also giving potential buyers the exact information they want. It's a smart decision to make your business more profitable and secure. Brought to you by Sara Penny, Communications and Marketing Manager at Planitar Inc., the makers of iGUIDE®. Follow the link for more information on how iGUIDE helps you save time, provides more features, and connect more with your clients.
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Back It Up! But What's the Best Way to Protect Your Data?
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17 Common Real Estate Website Mistakes (and How to Fix Them)
While WordPress is by far the best website platform available, mistakes are commonly made when setting it up. This guide will walk you through the most common mistakes made when setting up a real estate website using WordPress and how to fix them.
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What to Look for When Buying Online Marketing and Lead Generation Tools
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11 Reasons Why Agents Can't Ignore Virtual Walkthrough Marketing Strategy
More leads, higher closing prices and an engaging experience that keeps users on your website for longer – what's not to love about new marketing capabilities and portal-friendly 3D virtual walkthroughs? Here are 11 reasons why you should embrace this technology.
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4 Tips to Create an Effective Facebook Ad Strategy
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Why You Should Host a First-time Buyers' Seminar
First-time buyers bring a lot of specific questions and anxieties to their home search. That's why hosting a first-time buyers seminar is a great real estate marketing move: It will help establish your expertise and expand your network, while offering them some valuable advice. Not only will your personality be on full display, but you'll establish your authority on the local market and local laws and procedures. You'll show that you can disentangle real estate jargon for intimidated home-seekers.
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Contact Management Is a Contact Sport
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Trends in Online Marketing and Lead Generation
Online marketing and lead generation is a constantly evolving science. In the early days of the internet, simply putting a property online with text was a big chore that required agents (or their development partners) to have HTML programming skills. The next big evolution happened around 1999 when the industry launched the first Internet Display program called IDX. This allowed agents and brokers to publish all of the listings from the multiple listing service on their websites and enable consumers to search. This was quickly followed by the emergence of national property advertising portals like Realtor.com, MSN, Yahoo! and others. IDX and listing portals delivered a great savings to the real estate industry, which was focused on newspaper and magazine advertising at the time. It was not uncommon for listing agents or brokerages to spend between as little as $300 or well over $1,500 in the marketing of a property. Online home search grew in popularity among homebuyers as access to internet connected computers grew. The next huge growth in this category came along with the consumer adoption of internet connected mobile phones and tablets. Today, more than 50 percent of all property searches happens on a mobile device. Nearly concurrent with the adoption of mobile, popular social media sites have became conduits for accessing real estate information including Facebook, LinkedIn, Twitter, and now Instagram and Snapchat. The options consumers have today for looking at property is almost absurd. There are millions of agent websites, hundreds of thousands of brokerage websites, and hundreds of property portals. The abundance of these options has created some interesting consolidation. It is estimated that the top 10 real estate portals in America are visited more than 500 million times a month. Given that there are only about 5.5 million transactions a year in America, it makes you wonder what all of those people are doing. Agents and brokerages are recognizing that digital marketing and advertising is changing from "spray and pray" to highly focused and localized marketing. To accomplish this, solutions have emerged that support real estate marketers with geotargeting to a particular house, neighborhood, polygon, or Zip Code. Within those geographies, real estate marketers can tune their marketing for attributes like age, renter vs. homeowner, or any number of filters that narrow the audience. Another major development is the connection between customer management solutions and online marketing. There is an appreciation that one goal of online marketing is to help build a database of potential customers. This famous sales strategy of collecting contacts and staying in touch was famously dramatized in The Wolf of Wall Street where Leonardo DiCaprio encourages his sales team to stay in touch with the customer until they buy or die. Some research has emerged that provides some good guidelines for real estate agents who hope to develop a digital marketing farm. A good target is to focus your efforts on a group of 2,000 to 2,500 households. With a steady focus of targeted digital marketing, agents should be able to develop a sales funnel that will yield about two trades a month. The important ingredient to developing this volume of units from this number of transactions is the frequency and quality of your marketing and lead conversion efforts. Always remember that digital marketing only works if you respond inside of five minutes to an inquiry—or ideally inside of one minute. Consumers expect you to be ready to serve them right away. Want to learn more about online marketing and lead generation? Download our latest Success Guide today!    
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How You Can Add Flavor to 'LPMAMA' So Leads Stick with You
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Why Size Matters When Marketing a House
Gone are the days of copycat listings, uneducated buyers, the days of misrepresentation, and buyers' remorse when it comes to buying a home. Facilitating the sale of a home requires clear and accurate measurements if you want to keep pace in the competitive field as a Realtor. With new legislation, rules, and regulations like the Residential Measurement Standard (RMS) in Alberta, Canada, Realtors need to stay on top of it all to continue to be a valuable resource when it comes to helping sell a home.
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 2)
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Marketing Tip: Pay More Attention to Gen Xers
The National Association of REALTORS research experts continuously share housing data with insights that sometimes surprise or delight. Their recent look into Gen Xers did both – for me at least. Here are some terrific nuggets that I believe has one major takeaway. It seems all the attention has been on Millennials (or Gen Y), when perhaps we should be spending more time focusing on this ready-to-buy market, the Gen Xers. "Defined as buyers between 39 and 54 years old, they now make up the SECOND largest share of home buyers by generation, at 24 percent of all home buyers in 2018," NAR says. Some of the stats make this market a super target: The median age is 45 years old They were born between 1965 and 1979 56 percent have one or more child under 18 living at home 23 percent have two children under 18 living at home 65 percent are married Why do they buy? The American dream (desire to own a home or a larger one) and life happens: job relocation. The surprise and delightful part? The NAR says, "Gen Xers surpassed Younger Boomers this year and purchased the greatest share of multi-generational homes at 16 percent." That tells you a lot about this generation. Want some more reasons to focus your marketing on Gen Xers? Try these statistics: 88 percent buy DETACHED single-family homes, not condos or townhomes. Gen Xers make up the largest demographic group that purchases detached single-family homes. They have the highest median household income at $111,100. The reasons for the higher income: More double income couples. They purchased homes commensurate with their incomes. They bought the largest homes in square footage with a median of 2100 square feet. Ready for the drumroll? They bought the most expensive homes among all generations. Some more fresh data if you need extra motivation: Gen Xers are the most racially and ethnically diverse group of home buyers One in four identified as a race other than White/Caucasian This group has the highest percentage of home buyers that speak another language besides English Gen Xers also are very home-buying savvy. They purchased new homes, thus avoiding renovations and major repairs and replacements, and previously owned homes for a better overall value. They don't move far – can you say loyal repeat customer? The median distance from their previous home is 11 miles Gen Xers are the second most likely to buy in neighborhoods that are convenient to schools They are highly systematic, searching for a median of 10 weeks, viewing an average of 10 homes How do they buy? Most Gen Xers used savings and proceeds from a previous home sale for their down payment. Here's another fact most people missed. Many Gen Xers had to wait to buy due to too much debt. In fact, 24 percent of Gen Xers were delayed five years, and 30 percent were delayed more than five years from buying a home. When you look at just the buyers who said that saving for the down payment was the most challenging step in the buying process, 46 percent had credit card debt, and 21 percent had childcare expenses. "That's important," NAR says, "because it is more than other generations." And what about student debt? NAR found Gen Xers also averaged $30,000 in student debt, the highest median amount and equal to that of Older Millennials. But guess which group represents the largest number of home SELLERS? Gen Xers at 25 percent. And Gen X sellers are even better positioned financially: They had the highest median household income among sellers at $123,600. "Once again, Gen X sellers were the most racially and ethnically diverse of the generations," says NAR. Why do Gen Xers sell? No surprises in the list here: their homes were too small, a job relocation, a change in family situation, and they wanted to move to a better neighborhood. Here's one final reason to enjoy marketing to this group: Gen Xers canceled vacations more than other age groups to save for a home. They clearly are passionate and motivate to be homeowners. What's not to like about that? To view the original article, visit the WAV Group blog.
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8 Great Gmail Tips and Tricks
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4 Tips for Growing Your Real Estate Business with Instagram
No matter what platforms you prefer for marketing your real estate business, there's no doubt that visual marketing is a massive key to attracting qualified real estate leads. That's just one reason why Instagram, one of the most popular social platforms in the world, is also among the best places online to promote your real estate business. Having a plan based on proven practices is crucial to Instagram success, and we're here to help you get started with four tips for growing your real estate business with Instagram.
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6 Must-Haves for Your Multichannel Real Estate Marketing Plan
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How to Show a Vacant Property Safely, Part 1
Vacant properties, while convenient to show, present a host of safety issues for real estate agents. First among those concerns, according to Real Safe Agent CEO Lee Goldstein, is the potential presence of squatters. In this week's episode of "Real Answers," a video series on real estate safety issues, Goldstein shows us how to deal with vacant homes in general and squatters in particular. Watch the video above to learn: What to do before you enter a vacant listing Why it's important to take accompaniment when previewing or showing vacant properties And more! Next week, be sure to tune in again as we cover Part 2 of how to show vacant listings!  
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