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Friday Freebie: Don't Ghost Your Leads - Try RealContact's Lead Concierge!
Few things are more frightening than an empty pipeline. But if you neglect or don't quickly respond to incoming leads, an empty pipeline is exactly what you'll get. You may be busy, but that doesn't mean you should ghost on your leads. This Halloween season, bring your pipeline back to life with a free trial of RealContact's lead concierge service. Read on to learn more! Free 14-day trial, courtesy of RealContact If you've ever been slow to respond to new leads, or you just let existing ones go cold, RealContact has a solution. The company offers a "lead concierge" service that responds to all your real estate leads within 90 seconds, any time of day or night. RealContact qualifies your leads, too, so that you save time by only working transaction-ready leads. And what about those leads that are not quite ready to buy or sell just yet? RealContact automatically nurtures them for a full year, so that when they're ready to transact, they come to you. Here's how it works: You receive a new lead! Your RealContact Concierge reaches out within 90 seconds to engage and qualify your new lead. If the lead is ready, your Concierge will set up an appointment. You'll get an instant notification from the mobile app, and can watch the conversation happening in real-time. Take over at any point by texting or calling your lead directly through the app. All RealContact Lead Concierges are trained in lead engagement and appointment setting. But if you'd like to tailor their conversations to better fit your business, you can create custom scripts and campaigns that capture your brand's message. RealContact's trial is free for 14 days or 25 leads, whichever comes first. And there's no reason to be too spooked to give it a try—this free trial requires no credit card to sign up, so there's no risk to you. Want to see how better lead engagement can grow your business? Start your free trial today!
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Frequently Asked Questions about Real Estate Marketing
Do you feel overwhelmed by marketing? There are so many options and possibilities for marketing your real estate business, from email to SEO, to blogging, to social media and more. Understanding which of the many real estate marketing strategies make the most sense for you is key. However, determining where to focus your efforts and figuring out how to actually do these things can be overwhelming. You're not alone. Thousands of real estate agents run into this issue and are keen on learning how to leverage digital marketing to stand out in a sea of competition. Many real estate agents ask similar questions, so why not address them here? Chances are some or all of these questions have crossed your mind!
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Authentisign: Advanced Features
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Top 4 Ways to Answer Commission Questions
Just about every real estate agent has been faced with home sellers who have commission questions. Usually, they want to pay a lower commission than your normal fee. It's frustrating because sellers sometimes don't realize all the knowledge and expertise that agents contribute to a successful home sale. Besides that, lowering your commission is just like losing money! Here are some ways to answer that "Will you lower your commission?" question most effectively.
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Success Story: Exploring How Agents Choose Real Estate Technology
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How Top Agents Are Winning on Social Media
Wednesday, October 23, 2019 at 11:00 AM PDT Marketing today requires a coordinated one-two punch of brand-building combined with predictable lead generation systems. Neither is enough on its own. But together, they provide the backbone of every successful team. In this webinar, we'll focus on simple tactics you can use to increase your brand-game on social media right now... which will create better lead generation opportunities in your future. Join us for the how-to on building success in real estate! Register now!
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5 Signs You Need a Business Coach
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Save hours dealing with email and complete deals faster with DocuSign and Folio
  Tuesday, October 22, 2019 at 10:00 AM PDT DocuSign is the #1 solution for e-signature in real estate and DocuSign's Agreement Cloud is purpose built for real estate transactions. Much of its success comes from the fact that it's just so easy to sign documents via DocuSign. But did you know that Docusign can be even easier, faster, and more integrated into your real estate business when you use Folio by Amitree? DocuSign has partnered with Folio by Amitree to offer a seamless contract signing experience early in the closing process, one that auto-populates the people you need to have sign the document and saves you from the tedious copy/pasting. With DocuSign and Folio by Amitree, agents get deals signed quicker -- and have more time to build relationships that matter and close business. This webinar will cover these features but also show you how to save hours of time per week not just on e-signature, but in managing all the back and forth during transactions. Register now!
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13 Last-Minute Halloween Events that Will Grow Your Business
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How to Generate Real Estate Referrals Using Local Online Groups
What's the least favorite part of your job as a real estate agent? Most would say cold calls or introductions. The process of seeking out new leads without a previous connection or relationship can be very difficult. Cold calling is not only difficult, but often uncomfortable and unproductive. How do you respond when someone you don't know calls you out of the blue? Are you open to doing business? Not likely. When you become a local leader in your community, the amount of cold sales activities you need to conduct dramatically decreases. Why? Because people know and trust you in your community. When they think of you, they associate positive feelings towards real estate and actively look to refer you to others. The Power of Local Groups for Real Estate Professionals When it comes to increasing the number of referrals you are receiving, you have several options to choose from: Reach out to your current and past clients and ask for referrals. You can partner with other types of real estate professionals and access their client base. Join and create groups in your area and forge new relationships with potential buyers and sellers. Local groups are one of the most powerful tools available to real estate agents. If you are not active in at least two groups, you are missing out on a massive opportunity. Groups in your community can be a gold mine when it comes to referrals. There are many agents who have already discovered the power of groups but have failed to recognize the opportunity within online groups. Local Online Groups Traditional meetups and groups are still very valuable. There is something about face-to-face interaction that seems to create the strongest bonds. However, there are many online group opportunities which other real estate professionals have not yet discovered (or don't understand). There are four types of online groups that would be a fantastic place to start to generate more referrals: Facebook Groups LinkedIn Groups Subreddit Pages Online Meetups Using Local Facebook Groups to Generate Real Estate Referrals Out of the four types of online groups we are analyzing, Facebook groups have the most people interacting with them. In North America, about 70% of the adult population is on Facebook. With recent algorithm changes, advertising on Facebook has become more difficult, but groups are still extremely useful to real estate agents. You have two options with Facebook groups: create your own or join existing groups. We recommend that you do both. In your local area, there are likely already dozens of groups that you can bring value to. Most cities have groups that focus on networking, entrepreneurship, social good, and real estate specifically. Request to join the groups that have a large number of active users and start contributing. As a real estate professional, you have a lot to share. The more value you give to the group, the more people will take notice. Facebook Referrals You might find that potential clients reach out directly to you on Facebook or they might be more receptive to your advertising after seeing your interactions on the group. In the Facebook groups that contain other professionals, look for opportunities to refer business in their direction. A good deed never goes unnoticed. Before long, you will have a stream of solid referrals coming back in the other direction. If you create your own group, you can facilitate the referral process. You should be finding out what every single member of the group needs, then refer leads their way whenever possible. LinkedIn Groups for Real Estate Referral Generation LinkedIn may have fewer users than Facebook, but the users that are on the platform may be more valuable to you. Why? Because they are professionals of some kind and likely a) have disposable income and b) place value behind professionals and formal designations. If you are hoping to join or create a localized LinkedIn group, you really need to bring tangible benefits or value. When users are on LinkedIn, they are there to do business. What value do you bring to the group? Are you advancing the conversation, or watching from the background? If your local city or town doesn't have a LinkedIn networking group, this would be a great place to start. If one already exists, join it, and look to create a group that focuses on real estate. Worst case scenario, this is an opportunity to increase your sphere of local influence and drive more traffic back to your social media or website. LinkedIn Is Made for Referrals Individuals on LinkedIn are in a business mindset. They are ready to receive and provide value—and they want everyone else to watch that exchange. A group is a perfect environment to facilitate this value swap. Provide value. Then provide more value. Then provide even more value. And then, feel free to ask for all the referrals that you want. As long as you are giving something in return, LinkedIn users will be open to referrals every day of the week. Reddit for Real Estate? If you are unfamiliar with Reddit you may only know it as a website for sharing funny videos and ridiculous cat pictures. Reddit is one of the most under-utilized marketing tools out there. Every professional should be interacting with it in some capacity. The groups on Reddit are referred to as subreddits. There are large subreddits that cover topics such as global news or viral videos. There are also smaller subreddits which can be localized and tailored to serve a small area such as a city. And, like Facebook or LinkedIn, you can look to join pre-existing subreddits or you can embrace your leader role further and create your own. The Reddit environment is a little different than traditional social media platforms and might take some time to get comfortable with it. The advantage, however, is that Reddit is full of consumers and it is not known as a marketing environment. Users don't have their guard up like they do on Facebook. That being said, if you can find ways to provide value on Reddit, cultivating referrals should come easily. Taking Your Meetups Online You already know the power of local meetups and mastermind groups if you follow Parkbench in any capacity. In order to increase the scope and reach of these groups, consider taking them online. Online meetups can serve many different purposes. Everyone in the local group might be looking to increase their knowledge in a particular area (real estate investing, negotiations, etc.) or the goal may be to simply network. One of the biggest advantages to an online group like this is the turnout rate. When you host a physical meetup, people may be hesitant to enter a new environment or they might be too busy to travel to the meeting location. With an online group, they can join the conversation with a click of a button. It might take a little longer to create and grow these groups, but trust us, it will be worth it. These meetings will be much more intimate than a Facebook or LinkedIn group, especially if you use video for the calls. Don't be afraid to start small and invite some of your friends and current clients. Remember, just like any other group, if you are providing value, you will eventually get that value in return. Step into Your Role as a Local Leader Are you ready to join and start some groups of your own? Can you feel your identity as a local leader growing? Don't let this motivation fade! Go and join two or three groups right now and add a post about the current real estate conditions in your area. You have so much value to give as a professional beyond your real estate expertise. If you consistently share that value, you will have more referrals than you know what to do with! Did you enjoy the insights from this article? If you want to learn more about becoming the real estate leader in your community, consider sponsoring your area with Parkbench. Click HERE to see if your area is available! To view the original article, visit the Parkbench blog.
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From New Listings to Referrals: The Marketing Secret that Helps this Realtor Win Every Time
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Pre-listing Checklist: Use RPR to Nail Your Next Listing Presentation
Monday, October 21, 2019 at 12:00 PM PDT Sellers want to know your listing presentation is based on a keen sense of the market, an expertise in determining value, and your ability to bring a deal to closing in the shortest time and at the highest price possible. Join this webinar to learn new strategies for nailing your next listing presentation. Research the property, neighborhood and local market Validate the property's basic facts, select comps, and adjust those comps to create a customized and flexible comp analysis Use the one-and-only Realtor Valuation Model® (RVM®) Customize your RPR account with your photo, bio, client testimonials and more Generate a customized, client-friendly, and definitive Seller's Report Register now!
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Do you fear anonymous reviews? Take back control of your online profile today.
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7 Ways to Compete With iBuyers
Change is coming. There is a new way for homeowners to sell a home: iBuyer programs. Homeowners can get an instant cash offer over the internet for their house. While this sounds great, it is not without its downsides for both the seller and potentially your business as a real estate agent. iBuyer programs are currently only offered by a select few companies in limited markets, but they are growing quickly and could be coming to your market soon.
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Apple Users: Let's Set Up Notes to the Max!
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Opendoor and Cloud CMA Partner to Give Agents More Options to Sell Homes
When W+R Studios launched iBuyer Connect in October of last year, our vision was to provide Cloud CMA subscribers with an easy way to connect with iBuyers. With this tool, agents could go to their next listing presentation with options, rather than just a suggested list price. On average, our subscribers publish over 260,000 reports per month, and we recognized an opportunity to simplify the process of soliciting a cash offer.
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The System for Real Estate Buyer Service and Referral Success
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14 Easy Real Estate Photography Tips
The old cliché "a photo is worth a thousand words" is nowhere more true than in the world of real estate listings. And forget words, really: We're talking dollars and deals here! Nothing pulls buyers to open houses like stunning real estate photography. That's why it's so important to think of property photography as an investment. The more buzz you can build around a listing, the more competition you're going to drive. The photos are what's helping prospective buyers decide whether a listing is worth seeing in person. Photos will get them daydreaming about setting up their life in the house before they've even stepped across the threshold. And photos are what buyers are going to be looking at later, when they're back at home — pondering second visits and offers, maybe thumbing through a whole stack of flyers and brochures from a day of open houses. And beyond that, the best real estate photography also impresses your sellers and further wins them over as clients. Here's how to take your listing photos to the next level:
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4 Reasons You Need to Update Your Web Browser Today
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Marketing New Construction Homes: What Real Estate Agents Need to Know
New construction homes are a popular choice for many buyers, especially in markets where a lack of housing inventory exists. No matter what the reason a buyer is opting to build a house, marketing new construction homes often presents unique challenges for real estate agents. The market for new construction is strong, but you may still have to adopt new tactics to market new construction homes to your audience. Get started with our guide on what real estate agents need to know about marketing new construction homes.
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Real Estate Hashtags: Solving the Mystery!
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5 Signs You're Doing Real Estate Contact Management the Right Way
Managing your real estate contacts is the foundation of a successful career as a real estate professional. When you properly care for your database, you save time and energy that you can dedicate to other important aspects of your career and even your personal life. Ultimately, using a real estate CRM will help you to stay more organized and get more out of your workday. If you're looking for a real estate CRM, these five items can help you choose one that's right for you. Already using a CRM? How many of these five items are you already doing?
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Open House? Live Tweet It.
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Dictation, One of the Most Underused Features in Apple Notes and Google Keep!
I must admit I often forget about the dictation feature offered on both Apple Notes and Google Keep. Hopefully, sharing this tip and technique will help me remember to use it more, and maybe you also will see the benefits of using dictation with Notes and Keep! I can't tell you if Apple or Keep is the best one for dictation. The only edge I see for me is that I can say, "Siri, make a note" to get started. One of the biggest features with both Notes and Keep is almost instantly it moves from your mobile device to your computer. There, you can work it for punctuation, correct words and turn the dictation into a bunch of different end products: emails, word documents, notes for time and contact management, posts on social media, or just information you want to save in Notes or Keep.
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Friday Freebie: Download This Monthly Marketing Kit Sample
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The Ethical Use of Photoshop in Real Estate Marketing
Marketing or Misleading? The home buying process now starts online, which makes it critical to present your listing in the most appealing way possible. From creative word play in your property description to engaging imagery in your online tour, the intent should be to attract attention to the home, never to misguide offers. But digital manipulation is ubiquitous in online marketing, and recent advances in photo editing technology have created challenges in defining what is presenting a property in a positive light—and what is outright misleading.
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Top 3 Underused Commercial Search Functions in RPR
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5 Things an Agent Should Never Say to Leads and Past Clients
Do you ever look back on a conversation and wish you had said something differently? It happens to the best of us. When you're communicating with real estate leads and past clients, it can be challenging to handle every conversation perfectly. But being aware of what you're saying (or not saying) can help you begin to have conversations that lead to more leads, more clients, and more commissions! Here are five things an agent should never say to leads, and what you should say instead.
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How to Stay in Love with the Agent Life
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Sell That Listing Using Virtual Reality
It seems that there are always new ways to sell your client's home. It started with listing books, and then taking great photos of the home. Soon after, effective agents produced video tours of their listings. And now there is a new way to showcase your clients' listings: virtual reality. There are plenty of ways that using virtual reality can help you sell your client's home. Hopefully, after reading some of the helpful tips we have for you, you'll feel ready to use virtual reality in your real estate business.
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Want to Make More Money? Consider One of These Real Estate Niches
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Want to Use Mobile Scanner Software? Be Very Careful!
I'm not sure how many of you heard about the malicious Android scanner app that had more than 100 million downloads from Google Play. We always expect Google Play and Apple's App Store to be safe from malware, they can't be 100% safe with the number of apps being built daily. We are in the middle of a seven-part series about Apple Notes and Google Keep, and the next subject I want to discuss is scanning documents. Both Notes and Keep have scanning capabilities that have been around for years, and I feel are safe from malicious malware.
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Friday Freebie: 100 Door Hangers Shipped to You
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How to Achieve Success through Intent: One Real Estate Entrepreneur's Story
"Relationships are the driver for me in everything that I do," says Molly McKinley. You may recognize her name as a former technology executive in the real estate space. In fact, it was Molly's relationship with real estate professionals during her time as a tech executive that, in part, led her to start a company of her own, Intentionaliteas, an "intentional gifting platform" that helps agents "stay in flow" with current and past clients via automated gift giving. Molly is the first guest in a new interview series, 24/seven with Bondilyn Jolly, that explores "the person behind the professional." In each episode, host and real estate technology entrepreneur Bondilyn Jolly delves into what makes each guest tick—and what inspiration agents and brokers can learn from them. The series is produced by 3sixtyfive, a creative marketing agency that serves real estate professionals. Each episode delivers content via podcast, video, written interview, and photography. So what's Molly's secret to being remarkable at business? "Being thoughtful," she says in this episode. "We as human beings are just hardwired to connect with each other and that's the part that most people are trying to shortcut." But thoughtfulness takes time, and it isn't always easy, so she wondered how could she create thoughtfulness for people in their businesses so it's not just about technology, but "good, old-fashioned emotional intelligence." Hear more about how Intentionaliteas helps real estate agents achieve just that, Molly's spiritual approach to life and work, her dreams, greatest fears, and hopes for the future in this episode of 24/seven. Visit the official podcast webpage to listen to the interview and explore bonus content. You can also watch the podcast at the video below or stream it on your podcast app of choice: Apple Podcasts, Google Play, Spotify, Castbox, Transistor, and Listen Notes. Podcast Timeline 0:12 - Bondilyn introduces the podcast and its first-ever guest, Molly McKinley. 3:13 - Molly shares her spiritual and intent-driven approach to work and life. 8:21 - Molly talks about how she first conceived the concept for Intentionaliteas. 10:00 - How working with real estate professionals during the previous five years influenced the creation and concept of Molly's business. 11:48 - Molly explains the basic idea behind Intentionaliteas, and how it automates and simplifies the gift-giving process for real estate agents. 14:05 - Molly shares her greatest fear going into starting a new business from scratch. 16:42 - How authenticity, right living, and not sacrificing her core principles are central to Molly in life and in business. 19:48 - Bondilyn and Molly discuss being mindful and being at a point in life where everything needs to align. Molly talks about how the technology she uses aligns with who she is, and how she uses it to manage and run her business. 24:37 - Molly offers advice to others who are looking to start a business or make a leap of faith like she did. 28:05 - Molly introduces us to her new podcast, Afternoon Tea, which features conversations for and with women in business. 30:35 - Bondilyn wraps up the podcast and points listeners to bonus content related to this episode (see below). Next Steps Listen to the full podcast and explore bonus content like photos, a written Q&A, fun facts about Molly, and more. Visit the Intentionaliteas website to learn how to automate thoughtful gift-giving to your clients Visit the 3sixtyfive.agency and Elevate websites Stay tuned for the next episode of 24/seven with special guest Brenda Thompson!
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Top Tools, Templates and Tech for Listing Leads
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Annual Business Checklist for Real Estate Agents
According to Mark Twain, "the secret to getting ahead is getting started." And when you're running your own real estate business, there's a lot of work to do. We've highlighted some important tasks to keep your business running smoothly and the best season to complete them so that you have ample time to grow your business while keeping your tools and systems up to date.
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How to Create a Market Activity Report for Any Neighborhood
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How to Go from New Real Estate Agent to Neighborhood Expert
Want to go from zero to hero with your real estate career? Learn how to become a 'neighborhood expert'! You may have recently started a real estate career, and find yourself struggling to build momentum. Maybe it's been a few months, and you still haven't landed your first client. Where should you be focusing your energy, time, and resources for the best results? The most effective way to steadily build your real estate business is to specialize in a niche and master it. So, here's your new plan, starting right now:
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Headshot Ideas from the Pros: Stand Out from the Crowd
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How to Overcome the Pain of Passwords
Are you like me and password dumb? Do you use the same password all the time (NOT a good idea)? Different sites require upper case, lower case, a number, and a symbol of some kind, and passwords have to be a minimum of eight digits long. Now let's add even more reasons to forget passwords, like facial recognition, password managers, and a ton of other apps and programs. How many times have you tapped on the "Forgot Password" link and a site emails you 23er&#7di1? So you go in to change your password, and the one you enter is rejected because you have used it once in the past 10 years! How about sticky notes on your computer or desk?
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Friday Freebie: Guide to Staying Safe without Sacrificing the Sale
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What Does a Possible Economic Recession Mean for the Housing Market?
By now you've likely heard murmurings of an impending economic recession. According to the National Association for Business Economics' Economic Policy Survey, three out of four of the business economist panelists expect a recession by 2021. But let's hold off on the panic button for just a minute, because this does not necessarily mean a downturn in the housing market. In fact, historically, it can mean quite the opposite.
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Do You Have a System for Real Estate Listing Success?
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How to Create a Powerful Online Reputation
What Is a Powerful Online Reputation? According to NAR's Profile of Home Buyers and Sellers, when asked what the deciding factor was in choosing their real estate professional, home sellers prioritized the agent's reputation over other factors. As defined by Merriam Webster, reputation is your "overall quality or character as seen or judged by people in general" and the "recognition by other people of some characteristic or ability," such as being clever or good at problem-solving. In today's world, the impression of your reputation often begins online. Even with personal, word-of-mouth referrals, people are likely to hear good things about you and then go online to validate that impression. So you have to ask yourself: What are the qualities I want to be recognized for and how do I make that part of the impression I give online?
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Do You Need a Real Estate Website?
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Elevate Your Real Estate Marketing Success with an Elevate Educational Boot Camp
It's no secret that brokers and agents need to continually self-educate in order to stay competitive and tackle new technology, but not all education is made equal. Busy real estate professionals can easily waste time and money on "educational" training programs that are nothing more than thinly masked sales initiatives that provide little actionable takeaways. Luckily, there's the educational field team of Elevate to save the day and ensure that brokers and agents walk away with tips, tricks and strategies that can easily be implemented the moment they walk out of the room. What started with a single Social Media Boot Camp has grown into a nationwide phenomenon due to the Elevate Field Team's high-energy, interactive educational style. Brokers and agents alike are treated to an experience designed to inspire and empower, led by a group of industry professionals who help turn marketing "toys" into "tools." Although the Elevate name may be fairly new to the real estate space, the founders and stakeholders behind the company are seasoned professionals coming from top technology companies, franchise organizations, and investment firms who've joined together to develop Elevate, the highly anticipated CRM and digital marketing solution that recently hit the real estate market. But no technology can succeed without strong education, training and understanding, which is where the Elevate Boot Camp series enters. Collaborating with MLSs, mortgage companies and brokerages across the country, Elevate's Boot Camp series has evolved to include a variety of one-hour, two-hour and half day educational sessions, including the ever-popular Social Media Boot Camp, Secrets of Lead Generation Boot Camp, and the hot NEW Broker-Only Mastermind. Custom deep dives are also available on such hot topics as Facebook intensives, developing engaging content for consumer audiences, agent recruitment and retention strategies, and developing a website designed to capture and convert. Want to see if a boot camp is coming to your area? Visit tryelevate.com/events for the upcoming schedule, or call 844-812-8914 to inquire about booking a boot camp in your office or MLS. Bondilyn Jolly is the Managing Partner at 3sixtyfive.agency. You can contact her at [email protected]
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6 Kinds of Infographics to Use in Real Estate Marketing
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Tips to Ace Your Next Open House
An open house is a powerful way to attract qualified and serious buyers in your local area. While some open house visitors are just "curious," the majority of people willing to attend a showing are serious about purchasing soon. Some of them might even be ready to do so in the next few weeks--ideal for your seller. Not only does an open house get a listing much more attention, but it also helps buyers do part of the work of "qualifying" themselves. If something about a home doesn't meet a buyer's needs, then he or she can find that out at the open house – saving time for everyone in the process.
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Friday Freebie: Downloadable Report for Home Buyers and Sellers
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Don't Make These Mistakes with Your Market Reports
Even folks who aren't thinking of buying or selling a home in the near future enjoy reading well-written real estate market reports. If you aren't using market reports in your marketing efforts, you're missing out on a prime opportunity to show your area expertise. However, it's not enough to slap up an MLS graph and call it a market report.
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Privacy Changes Coming to Facebook Groups
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How to Set a Location Reminder in Google Keep
Has this ever happened to you? You are told during the day to stop and pick up milk and bread on your way home. You walk into the house empty handed and you get that look (you know that look) and realize you have screwed up. Without saying a word, you turn around and go to the store. How about the number of times you drive past the dry cleaners or a store you need to stop by and forget to stop? Well today, I am going to change your life with the location reminder setting in Google Keep! As soon as you are asked to pick something up, "Keep" it. Need to drop off dry cleaning? Keep it! Want to remember to pick up something in a town you will be in next month? Keep it.
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Top Pros and Cons of Verbal Real Estate Offers
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The 1-Minute Real Estate Video Strategy that Can Help You Win More Listings
Videos are essential for a real estate business--and to put it simply, if you're not doing videos, you're not making money. If you look at these three facts about video marketing, you'll see why: 80% of viewers recall video ads they saw in the last 30 days. Viewers retain 95% of a message when they watch it in a video (compared to 10% when reading it in text). People and firms using video get 6X more leads. And real estate marketing videos don't have to be complicated or fancy. You can look just as good as other top agents in your market, boost your word-of-mouth, and get more clients without hiring contractors or buying expensive equipment—all you need is a phone!
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What Happened to All of Your Referrals?
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New Thought Leadership Series: 24/seven with Bondilyn Jolly, with Guest Molly McKinley
In this exciting new thought leadership series, industry leader, tech marketing entrepreneur and investor Bondilyn Jolly interviews inspiring professionals to "get to know the person behind the professional." The basic premise is that underneath the professional, the title, the paycheck, and the prestige is a person with hopes, dreams, fears and a lifetime of inspirational and motivational stories that have led them to where they are today. With each guest, Bondilyn conducts a series of interviews that are then presented in a variety of consumable formats: podcast, video, written and photographic. To kick things off, Bondilyn's first interview features a well-known face in real estate, Molly McKinley. Below is a snippet from this interview, along with links to enjoy the complete experience.
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EXCLUSIVE: Interview with a Realtor Who Escaped an Attack
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5 Great Google Docs Tips and Tactics
Google Docs has come a long way since its introduction in 2006. This powerful online word processing program that's a free alternative to Microsoft Word is no longer just pervasive among students. Today, Google reports more than 5 million businesses pay for its G Suite, which includes Google Docs. With over 1 billion Gmail users having immediate access to Google Docs for free, Google continues to build market share and improve its features.
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Using RPR to Close More Deals
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Starting Your Business as a New Real Estate Agent
The requirements to become a real estate agent are pretty minimal. Just about anyone can become an agent. Succeeding in real estate is another matter. A large percentage of new agents never make it past their second year. Before you launch your career in real estate, try to have enough income set aside to support yourself for two years. This will give you time to get your business going.
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Collaborating with Others Using Apple Notes and Google Keep
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The Focused Strategy for Generating Real Estate Listings
How much effort and money are you putting into direct mail marketing to generate real estate listings? Farming a neighborhood is a popular and very productive activity, but for many agents, there could be a more effective approach. For our example, we'll assume you're mailing postcards into a farm area for listing leads.
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Analyzing the Good and Bad of a Property Photo Shoot
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Top 10 Seller Objections to Staging and How to Overcome Them!
There are different opinions as to whether staging a property is worth the money and time involved, but one thing is clear: A home that is clean and uncluttered garners more attention. The result is increased showings leading to offers. Many concur that staging a home makes a huge difference. How the furniture is placed, and the feeling buyers have when entering a home, can make or break a potential sale. In today's age, the first impression is a lasting impression. Agents know this. So, what happens next? You, as their listing agent, speak to the sellers and may receive numerous objections. Here are the top 10 objections that most real estate agents face and how to overcome them:
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5 Simple Steps to Share Your RPR Market Activity Report on Facebook
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The Five Fifty-Five Program
We all know real estate is a networking industry. If you're not networking and building contacts, then you're not growing... and if you're not growing, then there's probably untapped potential lying dormant within the recesses of your abilities! It can be hard to find the time, resources, and strategies for successfully networking and building your database, which is why we came up with the Five Fifty-Five Program, or the 5x5x5. The Five Fifty-Five program is a system for continually expanding your database so you can get more referrals and rapidly spread word-of-mouth for your real estate practice. The more you build your database, the greater opportunity you have to sell real estate.
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How to Grab Text from an Image Using Google Keep
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Best Real Estate Instagram Accounts to Follow
When I decided on a career in real estate, my parents weren't surprised at all. Back in my school days, kids my age were watching MTV Road Rules while I was watching The Real Estate Channel. It's weird, but true, call my mom. (MTV did finally jump on the boat and introduced MTV Cribs.) We may have traded the listings channel for HGTV, but one fact remains: these channels exist for the millions of us who are fascinated by other people's homes. Now, to get your real estate fix on the go, let's explore the best real estate Instagram accounts to follow.
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Nurturing Leads with Your IDX Website
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Safe Selling: Protecting Yourself as a Real Estate Agent
It's September, which means it's Realtor safety month. Real estate can be an extremely rewarding career, but it comes with its own set of dangers. The people and even places you run across can be hazardous. Even driving in your car puts you at risk. Here are some things you should keep in mind when going about your job. We've also included some apps and programs you should consider investing in to make sure you are as safe as can be.
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Friday Freebie: 100 'Just Listed' and 'Just Sold' Postcards
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6 Real Estate Marketing Lessons from Kim Kardashian
Love her or leave her, there is no argument that Kim Kardashian is a powerhouse marketer. With 146 million Instagram followers and 61.7 million Twitter followers (the highest in the world), Kim's international social prowess makes her one of the largest brand influencers out there. Whether or not you follow or tune in for the latest in Kardashian/Jenner/West drama, there are definitely lessons to be learned from her marketing expertise. As Kanye told GQ magazine, "In order to win at life, you need some Kim K skills, period." So... here you go:
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RPR Reports: A Member's New Best Friend
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Digital Marketing Strategy Wins Agent 3 Transactions from 1 Inquiry
How would you like to win multiple transactions from a single online inquiry? That's what happened to Realtor Terry Grayson of The Grayson Group when a lead from realtor.com referred him to family members who owned a construction company. And although those referrals already had a decades-long relationship with another agent, they decided to transact with Terry because of the online exposure they knew their listing would get. We recently spoke with Terry to learn how he differentiates himself online, his secrets to converting more leads, and more. Today's topic is multiple transactions from one inquiry. Apparently, you have been able to make this happen with your online leads? How did you get started with this and what triggers the "extra business" from your online marketing? In 2014, I started off with purchasing leads from two of the national websites. Also, the company I was with at the time would send me their brokerage overflow leads if the listing agent did not pick up. This introduced me to the whole concept of online advertising and reaching out to clients when they have an inquiry about a property. When I switched over to realtor.com, I could just see a difference in the quality of the lead. The others were not as serious or as ready to engage immediately. As an example, I have a realtor.com customer right now that I'm working on. This one realtor.com lead turned into three transactions so far because he was not only a buyer looking for property; his parents have a construction company that does concrete work and they met me at the showing. They came along just to make sure that my buyer made the right decision and they were looking at the structure of the property. Six months after we closed, his parents reached out to me and they went forward with me to list their property based off of that relationship. It was an interview process because I was competing with a more well-established real estate agent that had a 25-year track record in the community. And yet they felt that I would do a better job listing their house and selling it—just due to the fact that they knew they would get online exposure. What is it that you can offer your buying customers on the listing side to facilitate double-ended transactions? The likelihood of the house selling would be better than if it were just to be put online because I have the realtor.com branding. With this new Local Expert product, we are coming up 50% of the time in local home searches. I own market share in ten different markets, and I'm showing up in the fourth position on the front page for all of them—and so are my sellers' properties. This is really awesome because they can see that they're going to get that exposure where the other competing real estate agents wouldn't. I've already have used it for listing presentations, and it worked out perfectly. It's quite impressive that you can just show up 50% of the time in somebody's neighborhood. Do your clients take notice of your branding? Yes, and if they're using, for instance, Facebook, it attaches itself to that and all of a sudden my ad pops up. I've had customers come back to me that are still actively looking for homes (they like to do their own house search even though I send them listings through the MLS). They come back to me and say, "Terry I see your face all over the internet—you're everywhere." Since you have closed an abundance of customers you met online, how does this position you to get additional listing business, repeat sales and referrals? It really is pretty impressive. I feel very confident that the past clients that I serviced realize that I am the agent of choice in the area because my face just continually pops up everywhere they're looking. When they come back in the market to move again, they're the ones really looking online on a daily basis and they see us over and over and over again. Sample of a flyer that Terry uses in his business:
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Information Management: An Important Part of Being Organized
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Property Fraud Is Rampant. Don't Let This Happen to You or Your Clients
There are many types of fraud prevalent today in the real estate industry. Property fraud or "house stealing" is a white-collar crime that if left undetected can lead to a variety of issues. Property fraud can happen when a scammer files fake deeds and/or makes it appear as if it is their home when it is not theirs to sell. Along with deed forgery, identity theft and mortgage fraud are top in line for the hottest home crimes happening today, as seen in FBI's news releases. Let's look at what types of properties are at the highest risk.
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What Every Agent Should Know About Podcasting
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5 Blogging Mistakes... and How to Fix Them
Blogging has been a pillar of a powerful marketing plan for some time now, and has the staying power of a long-term, sustainable strategy. It helps drive traffic to your site, effectively nurtures leads and can be an incredible brand enhancer by helping to position you as a thought leader. However, you can't just blog for the sake of blogging, nor can you think to cheat Google's algorithms with keyword stuffing just to get ahead in the search engine race for its coveted number one position.
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The 8 Elements of a High Converting Real Estate Landing Page
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6 Tools to Help Your Social Media Thrive
Most agents know what social media platforms they should be using. What they don't know, however, is that there are many tools that can make success on social media easier. Take a look at these six recommended tools to help your social media thrive.
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Are iBuyers Competition?
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Think Your Lead Generation Is Expensive and Ineffective? Watch This Short Video for 3 Lead Gen Tips from Industry Experts
Lead generation: two words to strike unease in the heart of any dedicated agent or broker. Funneling potential clients into a sales cycle takes time, energy, and resources... and then comes the actual nurturing of the lead to convert them into a customer. Technology continues to change the way we market ourselves to clients. Lead generation has moved from the tactile world of newspaper listings and flyers to a digital landscape with seemingly endless options. And yet, navigating this terrain of resource-hungry advertising platforms can be treacherous on all sides, especially when only an average of 2% of leads are ready to move to contract within 30 days and it could take up to seven years to close a deal for the other 98%! If it seems like a daunting task to come up with new leads, you're not alone. Many agents face similar issues in their campaigns to create business through lead generation, whether they hire a service or pursue new leads themselves. Recently, Bondilyn Jolly, VP of Marketing at Elevate, an online lead generation and marketing provider, sat down with Denis Pepin, Broker/Owner of United Real Estate Professionals in Huntington Beach, Calif. to talk about common lead generation challenges and their solutions. Here's the video and recap: Problem: Lead generation is expensive. Solution: Generate new leads from your current clients. As an industry average, for every $1000 spent on lead generation, only $10 is spent on lead nurturing. Disrupting this statistic will set you apart from other agents who simply walk away after a deal closes. Actively maintaining a relationship with past clients positions you at the top of their minds when someone they know starts talking about moving. According to NAR's 2018 Home Buyer and Seller Profile, 90% of buyers would use their agent again or recommend to a friend—take advantage of this fact. Problem: More leads exist than actual business. Solution: Lead gen that specializes in analytics could provide higher quality leads—meaning, customers that are more likely to buy. Investing in companies like Elevate that work closely with dedicated and experienced marketing professionals to add value to their lead gen services can help ensure you're seeing a profitable return on your dollar. Problem: Most agents do not have a system to effectively handle and nurture inbound leads. Solution: As part of your sales funnel model, it's extremely important to send potential clients down a tested, proven track towards contract to get the most out of your leads. If you're losing clients at a certain step in your cycle, don't keep trying the same methods over and over until you wear yourself out—change your approach! The best thing to do when you're feeling stuck is to find a reliable, consistent company to work with that responds to agent/team needs.
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How to Boost Your Real Estate Website Traffic 10x with Pinterest
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Is Your 3D Property Tour TRULY 3D?
Do you remember when virtual property tours were just glorified slide shows stitched together into two-minute YouTube videos? Digital property tours have grown up a lot since then. Now a high tech version, the 3D virtual tour, is dominating the space. However, like all exciting new technologies, the 3D tour has spawned a sea of copycats—and despite their claims, many are not actually 3D at all. Today, we're going to explore what makes a 3D tour actually 3D, and how real estate agents can tell the difference. Will the real 3D tour please stand up? First things first: what is a 3D virtual property tour? Well, a three-dimensional property tour lets real estate consumers remotely "walk through" a virtual model of a home. It's perhaps best described as "reality capture," as that's precisely what takes place, and the process brings any built environment directly to anyone, from anywhere, on any device. Viewers can navigate the space simply by clicking or tapping their screen; they can look up or down, as well as side to side, just as they would in real life. The transition from one point to the next within a tour is seamless. There are no visual distortions in a true 3D tour. So what differentiates a true 3D tour from imitators? It's all about the depth. Any virtual tour can capture two dimensions—height and width—but true three-dimensional tours also capture depth. Typically this is done via a specialized camera equipped with multiple lenses and infared that can sense, measure, and capture depth. However, in utilizing the spatial context of spaces already captured from around the world, Matterport has trained its AI-powered software to add depth to images captured with simple 360 cameras. The resolution and features vary depending on your camera but the experience remains. In other words, Matterport can create true 3D from 360. "Our technology has depth sensors that actually capture spaces with 3D depth perception and allows us to stitch it together into a true 3D walkthrough," says Mark Tepper, Vice President of Sales and Business Development at Matterport. Matterport is a pioneer and the leader in 3D tour technology. "Others call their tours '3D,' but they're not. They're a 360-degree panoramic photo that's stitched together with a non-3D walkthrough." Now that you know the difference between a real 3D tour and the stitched together panoramas that call themselves 3D, that begs the question—does it really matter? What 3D tours make possible One big difference between 3D tours and 360-degree tours is their verisimilitude, or how true to life they are—there's a reason it's known as "reality capture." When virtual property tours are true-to-life, consumers are more likely to substitute them for in-person tours. This offers real estate agents benefits like: Fewer disruptions to your seller, thanks to buyers being able to narrow down whether or not a home is right for them before requesting an in-person showing Out-of-area buyers are more likely to purchase a home with a 3D tour, as they can "tour" a property without physically being there, opening greater opportunity to "sight-unseen" sales Serious buyers are able to make a purchase decision without requesting multiple showings of the same property What to ask when evaluating 3D tours Now that you know the basics of what makes a virtual tour truly three-dimensional, we're going to leave you with a brief checklist you can use to evaluate vendors in the future. Use it to not only determine whether a tour is truly 3D, but also to determine if a tour offers other benefits for your business. Does this tour require capture by a specialized camera, or can you capture it on your phone? If your tour doesn't require a depth-sensing camera, it's probably not 3D. Does the tour offer smooth walkthroughs, or is the navigation rough or somewhat jarring? Rough transitions indicate a tour that's probably not 3D. Does the tour offer a "dollhouse" view of the property? Real 3D tours like Matterport will create a virtual model of an entire property that you can zoom into and out of. What other assets does the tour vendor offer? A single Matterport shoot gives agent a 3D property tour, a virtual reality tour, high-res listing photos, floorplans, and more. Where can I distribute my tour? Marketing is important, so look for tours with partnerships with major online property destinations. Matterport tours, for example, can be automatically distributed to Realtor.com, Homesnap, Homes.com, and beyond. They also offer animated teaser GIFs of your tour that you can easily share on social media and boost client engagement. Want to learn more about 3D virtual tours for real estate? Visit Matterport.com.
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5 Ways to Lose a Lead Real Quick
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Finding Rental Furniture for Staging
When selling a home, you want to catch people's attention. You want to stand out so every potential buyer remembers your listing. You want them to envision themselves living in your home for years to come. Creating these experiences for potential buyers makes a home sell faster and many times for a higher price. The most effective way to create these experiences is to use furniture rentals for staging your listing. If the sellers have moved out of the home before it has sold and taken all of their furniture with them, it is highly recommended to invest in furniture rentals.
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Have You Ever Considered What Your Slash Says About You?
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3 Ways to Leverage HOAs for Leads
There are nearly endless lead generation strategies that opportunistic real estate agents can use to create new business. One underused strategy is connecting with and leveraging home owners associations (HOAs) in your area. HOAs often have well-established communications with homeowners and renters in their neighborhood.
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The New Agent's Guide to Open Houses
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The Generational Cheat Sheet: Best Ways to Communicate with Each One
We live in an age of ever-changing ways to communicate: social media, email, text (SMS) and telephone. Which one is the preferred method for your clients? In an industry like real estate, it's vital to know the best way to communicate with your buyers, sellers, peers and just about everyone. What makes this fascinating is how communication styles can differ by generation. Right now, there are six generations that comprise our society. Every one of these six generations plays a role in the real estate marketplace. And today we bring you the best ways to communicate with each generation. So keep this cheat sheet handy!
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Friday Freebie: Property Flyer to Download and Print
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WTF? No, it's not what you think.
What the FUNDAMENTALS? Last month, at the Inman Connect conference in Las Vegas, top producing agent Molly Hamrick dropped some serious knowledge on how to get yourself out of a sales rut: Ask yourself, "WTF?" or, What the Fundamentals? In other words, what actions am I taking on a daily basis to improve my business? Below are some key takeaways to help kick you into gear:
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Real Estate Agent's Ultimate Live Streaming Guide in 2019
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We Don't Rise to the Level of Our Expectations, We Fall to the Level of Our Training
First, let's settle who I am quoting in the title of this article. According to many sources, it was Archilochus, a Greek lyric poet from the island of Paros who lived from 680 BC until 645 BC. But it really doesn't matter who said it. What matters is the point of the quote. Many times over my 19-year career in real estate, I have heard REALTORS say, "Every time I get a new designation like GRI or CRS, my income increases." Many will attribute increased income from even 3-hour classes, seminars and webinar as the agent expands both knowledge and confidence.
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Use These Holidays for Great Social Media Content
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Transaction Management Update: Form Simplicity gets a brand new look
One of the real estate industry's most popular and advanced paperless transaction management solutions, Form Simplicity, recently released its newly redesigned application to more than 200,000 REALTORS nationwide. The update to Form Simplicity is more than just a designed facelift. The changes improve transaction productivity and speed up agent and broker workflow. Florida Realtors®, the nation's second-largest Realtor state association that owns and operates Form Simplicity, rolled out the newest version in stages between April and July. Today, 187,000 Realtor members in Florida, 8,300 members of Arkansas Realtors Association, 2,300 members of Wyoming Association of Realtors, 7,300 members of Iowa Association of Realtors, and 10,300 members of Idaho Association of Realtors all have access to the newest version. A robust transaction management platform, Form Simplicity's Ultimate Edition includes unlimited access to eSign, its highly-secure electronic signature feature, an expanded set of broker management tools to simplify compliance and improve agent-broker workflow, and unlimited document storage. Form Simplicity's new, uncluttered look includes four key sections in the home page: Menu, Recent Transactions, Upcoming Tasks, and Useful Tools. Among the improvements: Menu: The navigation menu has been grouped so that there are fewer tabs while retaining access to all the features. Recent Transactions: A professional's most recent transactions are visible and accessible from the home page. He or she can also create a new transaction from the home page. Moreover, the flow to creating a transaction will be smoother, with colorful buttons that are easy to identify, and an expanding page to view all information together instead of toggling through tabs. Upcoming Tasks: All future tasks are color-coded and available on the home page for easy access. Useful Tools: Professionals can quickly locate the button to add a new contact, create clauses and more—right from the home page. The initial launch has generated an avalanche of positive comments, as it is being incredibly well-received by agents and brokers across the country. The most common observation: it's faster than ever. That's because Form Simplicity is running on a new and modern application architecture, from hardware to software. Change is never easy, especially when making major changes to something tens of thousands of agents and brokers use every day as the backbone of their business. But rank-in-file agents are expressing their support – and delight. Matthew Lemons, a South Florida real estate broker, notes that the new Form Simplicity has been a welcome change. "I just tried out the new Form Simplicity style now, and I have to say it is amazing. Love how convenient the new layout is. Extremely professional. I'll be sticking with you guys for a long time," Lemons said. Satellite Beach, Florida agent Peggy Hall added, "I began using the new and improved Form Simplicity...(it's a) super easy transition!" And Shermeka McSwain, a Cutler Bay, Florida agent said, "The recently updated changes are extremely great. Using the navigation, location of information and the program structure is very user-friendly." Real estate agents also appreciate what hasn't changed with the new Form Simplicity redesign. All the great features agents and brokers already love remains the same, and the new redesign is giving added attention to how important transaction management is today. Transaction management is no longer a nice to have but a must-have for real estate agents and brokers. For any transaction management solution to effectively serve the greatest number of agents and brokers possible, it needs to be easy to use and inviting. The redesign of Form Simplicity is all about making it easier to navigate, and making sure that it works on any device, because that's what agents and brokers tell us they want. Tricia Stamper is Director of Technology at Florida Realtors®, which owns both Tech Helpline and Form Simplicity.
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What's the Safest Way to Manage Your Passwords?
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Market Dominant Yet Still Marketing: One Agent's Secrets to Success
If we've said it once, we've said it a thousand times: the biggest ingredient for marketing success is consistency. That's the secret to Realtor Rosemary Allison's success as well. The luxury real estate veteran of 40+ years still diligently markets her brand across her market area. In this interview, she shares the online and offline methods she uses to become one of the most recognized names in her local real estate market. Your brand, your name and your image is associated with real estate all over Ventura County. Tell us what this does for you. I think it's very important to my success. I spend a lot of money to make sure that people know who I am. But at the point when they're thinking about who they're going to call for real estate, I think it's real important that they remember to call me. I believe that they go to the name that they recognize. Of course it is in support of the most important branding I have going, which is having good client relations. I make sure they're happy with my services because most of my business, honestly, is referrals. One thing I'm proud of is that at this point I've been selling real estate full-time since 1975. I am now selling the children of previous clients their homes. That's really neat to me. The fact that the parents are recommending me to their children really says that they did know that I gave them the best service and that they could trust me to handle their real estate needs. The branding reinforces these bonds and reminds them I am still serving the community. How are you directing your marketing to reach the consumers you will be most successful with? What I try to do is target market towards the buyers of the homes that I'm selling—the luxury market. I have a kiosk outside Nordstrom's, and advertise in Homes and Land, Society Magazine, and Westlake Magazine. Then, of course, I've got realtor.com, which is branding for a precise community. When you specialize in an area, you pay the money to get those additional imprints. You're getting attention from the potential buyers and sellers for your area. I find that realtor.com not only is a wonderful website, but it's one that brands you very well when you specialize like I do. I focus on an area of Ventura County, Calif. The mall kiosk is almost industrial branding, but it's not something that's specifically targeting real estate prospects. It's not going to give you return, which realtor.com can. When we have someone going to realtor.com, they're most likely either looking to sell a home (they want to see what the homes in their neighborhood are selling for), or they're interested in buying in a particular area. Are you able to track the success of your branding on realtor.com? Honestly one of the great things about realtor.com is that I see inquiries in my contact base. I can see people that are asking about properties and asking me questions. It's very easy to track, because with the realtor.com dashboard, you can see activity. I utilize that not only for potential buyers, but I think it's also a great tool to show sellers the tracking of the imprints of people interested in their home who have clicked or viewed their home. How are you using this on the seller / listing side? I now have the Local Expert city tool and I am so excited! I just did my ads and I'm really looking forward to seeing what I can do with it. Basically, on a listing presentation, I can tell my clients their home will be featured first and it will not go down the scoreboard on realtor.com because I've paid for the Local Expert ad. You said that your primary business is referrals – has this had an impact on repeat business and referrals? People you know three, five years down the line. I got a call recently from someone from decades ago when I sold them their home. Although I hadn't spoken to them, they had seen the other branding I do and when they looked at properties online, they saw my picture pop up. Of course they said they were going to call, but reminding them to do so and making it easy to contact me helped make sure they did.
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How Kyle Whissel became the #1 Team in San Diego
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3 Tips to Attract Your Ideal Real Estate Clients
As an independent contractor, you have the freedom to make choices in every aspect of your real estate business. From the broker under which your license is hung to how you market and advertise your business and, yes, even the clients you work with. New agents can't imagine turning down or even firing a client. But as the years go by, they begin to understand that some clients are just not worth the time spent on them. From those with champagne tastes, shopping on a beer budget, to those who are just downright toxic, you have a choice to avoid or embrace each client that enters your sphere. How to choose the embraceable ones is what we'll show you with three basic tips.
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