WATCH: Are You Undisruptable?

February 28 2020

As technology progresses, more real estate agents are worrying about being disrupted or being made irrelevant. We've got good news, however: this is not inevitable.

In fact, agents who understand their role in the marketplace will never be forced out of the industry by technology. That role? Providing great customer service. Lots of agents get bogged down in the transaction, thinking that's their main role. Instead, what clients really need is someone who understands their home buying or selling experience. Agents who understand this are the ones who are undisruptable.

So what does it take to become an "undisruptable" agent? That's what we explored in a webinar this week. Find out more in the recording below:

Webinar Guests

  • Shelley Zavitz, Broker, Hasson Company Realtors, Author of Your First 365 Days in Real Estate
  • Laurie Weston Davis, Broker/Owner of BHGRE Lifestyle Property Partners, VP of Industry Relations at RateMyAgent
  • Mark Armstrong, CEO and Co-founder of RateMyAgent
  • Moderator: Marilyn Wilson, Co-founder and President, RE Technology

Video Timeline

0:00 - Moderator Marilyn Wilson introduces the topic and panelists.

2:18 - Mark Armstrong talks about the importance of customer service in being undisruptable, and explains how RateMyAgent can help.

4:34 - Mark talks about agents' fear of online reviews, especially anonymous negative ones, and how positive reviews can be a powerful tool.

7:24 - Why text-based reviews are limited in their power, and how enhanced reviews with verified data and by verified clients are much more impactful.

8:51 - The ways in which enhanced, verified client testimonials can be used to promote your business.

11:50 - 90-second video clip on what it means to be "undisruptable."

13:30 - Mark talks about what it means to be undisruptable.

15:26 - Laurie Weston Davis and Shelley Zavitz share what it means to them to be undisruptable.

18:50 - What are the traits of an undisruptable agent?

26:34 - Is technology going to disrupt the role of the real estate agent?

31:58 - Should technology be a creator or an accelerator?

40:12 - What role does RateMyAgent play with an undisruptable agent?

45:00 - Question and answer segment.

1:01:45 - Giveaway of copies of Shelley Zavitz's book, Your First 365 Days in Real Estate

Next Steps