WATCH: Conquering Social Media and Lead Generation in Your Market

June 23 2021

Is social media a struggle? Do you need help with your online lead generation efforts?

Learn from two top trainers exactly what to do to give your real estate business a robust online presence. Stephanie Alfonso and Dylan Handy, Business Development Consultants at Elevate, joined RE Technology for a comprehensive social media training session.

Watch the recorded session below to learn the top seven online platforms that agents are underusing, how to leverage them, paid vs. free lead gen traffic, and so much more:

Webinar Guests

  • ‍Stephanie Alfonso, Business Development Consultant at Elevate
  • ‍Dylan Handy, Business Development Consultant at Elevate
  • Moderator: Marilyn Wilson, Co-founder and President, RE Technology

Video Timeline

0:00 - Moderator Marilyn Wilson introduces the topic and panelists.

4:48 - Stephanie Alfonso briefly offers background info on Elm Street Technology and Elevate.

7:33 - The ultimate goal of online lead generation.

8:31 - The two types of lead gen traffic: free and paid.

9:33 - What are your social media weaknesses? What are your business strengths?

11:17 - The top seven platforms that agents don't fully utilize in their online marketing strategy.

12:44 - Platform #1: Blogging. Learn blogging's benefits, what to write about, tips and more.

20:37 - Platform #2: Facebook. Learn the difference between business vs. personal profiles, what to post, how to grow your audience, ads vs. boosted posts, and more.

36:36 - Platform #3: Instagram. Learn about business profiles, what to post, leveraging Stories and more.

39:43 - Platform #4: LinkedIn. Find out how to leverage LinkedIn's SEO value, what to post to the Activity Log, getting agent to agent referrals, and more.

42:12 - Platform #5: Twitter. How to reach Millennials, what to post, and more.

43:16 - Platform #6: YouTube. Learn about YouTube's high SEO value, video content to create, and where to share it.

45:27 - Platform #7: Your Website. The importance of your website as the online hub of your business, what a real estate website needs, and more.

47:54 - Online marketing starts with blog posts and integration.

49:53 - What to say on your next listing appointment.

51:19 - Paid lead generation for real estate: the two main sources of leads.

51:33 - Paid search-based marketing, or PPC (pay per click).

54:00 - Comparison between Zillow/Realtor.com vs. PPC/social media ads.

56:13 - The importance of nurturing leads, and the tools that can help: CRM and email marketing.

57:41 - The one word that best describes a successful online lead generation strategy.

59:56 - What holds real estate agents back from online and social media marketing?

1:01:26 - ‍Dylan Handy on Elevate's all-in-one system that integrates all aspects of your online presence.

1:20:27 - Q&A segment.

Next Steps