You are viewing our site as an Agent, Switch Your View:

Agent | Broker     Reset Filters to Default
Real Estate Agent Sets New Guinness World Record
America's No. 1-ranked real estate agent, Ben Caballero of HomesUSA.com in Dallas, Texas, has been honored by Guinness World Records, the global authority on record-breaking achievements, for selling 5,801 homes last year. Caballero broke his own industry-first Guinness World Record title for 3,556 verified home sales in a single year. He continues to hold the Guinness Worlds Record title for "Most annual home sales transactions through MLS by an individual sell side real estate agent – current."
MORE >
Ben Caballero Becomes the World's First $2-Billion Real Estate Agent
Ben Caballero, the first Guinness World Record holder for home sales, broke his world record for an individual real estate agent, selling 5,793 homes totaling $2,270,911,643 in a single year. That's according to data from local MLSs of the Houston Association of REALTORS, North Texas Real Estate Information Systems, San Antonio Board of REALTORS and the Austin Board of REALTORS.
MORE >
May in Review: 5 Amazing Things that Happened in Real Estate Technology
MORE >
Real Estate Agent Ben Caballero Named Guinness World Record Holder
Milestones. Every career has these extra special events. So what qualifies something for milestone status? I think it's when all you have to do is mention what you did and the immediate reaction from others is: "Wow." Lifelong Realtor Ben Caballero's career is filled with milestones. He has been the #1 ranked real estate agent in America by REAL Trends in both number of sales and dollar volume every year since 2013. His numbers are so astronomical they were eight times the #2 ranked agent for the most recent year reported. His production numbers also beat every team in the U.S. His home sale productions numbers have been so beyond human, one of his former marketing directors bought him a superhero cape.
MORE >
The Top 10 Most Popular Articles from April
MORE >
Ben Caballero Becomes the First "Billion Dollar Agent"
America's number one Realtor® for the last four straight years – Ben Caballero, president of Texas-based HomesUSA.com – has become the first billion-dollar producer in the world for total home sales last year. Caballero personally was responsible for 2,491 home sales, totaling $1,022,000,000 in 2015. Uniquely, nearly all of his transactions were new home sales for more than 40 homebuilder brands that he represents throughout the Dallas-Ft. Worth, Houston, San Antonio, and Austin metro areas. Caballero's feat is the result of a highly inventive technology he developed: an online listing management platform that streamlines the MLS listing and marketing process for homebuilders, charging a flat-fee versus a sales commission. "HomesUSA.com allows the hands-on ability to update the information as often as needed or to change the status of the home listing the moment a sale occurs. This allows Toll Brothers to maintain a consistent and accurate level of home listing information among all inventory, a key factor for the success of Toll Brothers' available homes for sale in the state of Texas," said D'Anne Lancaster, Toll Brothers National Online Sales Concierge Manager. Caballero is expected to keep his top ranking when The Wall Street Journal and REAL Trends announce its new list of "The Thousand" top real estate producing agents in June. He has been the number one agent in the USA for the last four years, outranking all others on the list in two categories, (1) number of real estate sales transactions, and (2) cumulative transaction (dollar) volume, and he also is the only agent to surpass these same two categories for real estate teams. In 2014, Caballero registered 2,383 home sales representing $925 million in volume. The second-ranked agent had 463 sales, meaning Caballero sold five times as many homes as the second ranked U.S. agent. From 2010 to 2015, Caballero's total home sale volume tally is $4,503 billion. To put his 2015 new home sales numbers in perspective, Caballero sold an average of more than 47 homes per week, or more than one sale every business hour.
MORE >
Top 10 Most Popular Articles of April
MORE >
Top 10 Most Read Articles of March
I don't know what was in the air last month–a bit of spring fever, maybe–but our readership numbers blew the records of previous months away. Perhaps it was a bit of controversy that stirred the pot (see #3 below), or maybe agents and brokers are just ramping up for the upcoming selling season. Whatever the reason, we're happy that so many real estate professionals connected with the articles published on RE Technology in March. Below is a list of the 10 most popular. Use them to get primed for the busy sales season ahead. * * * 1. 7 Google Chrome Extensions for Real Estate AgentsWant to get more out of your online experience? Put your web browser to work for you! Google's Chrome browser offers thousands of extensions that you can install to boost your productivity. Like apps for your mobile phone, these add-ons range from social media sharing buttons to extensions that block online distractions so that you can better focus on important tasks. Ready to give your productivity a boost? These seven Chrome extensions can help turn you into a web power user! 2. 5 Basic Tips for Taking Great Photos With Your iPhoneManufacturers are adding some incredible lenses to smartphones that make it a very convenient device to capture daily moments and upload them quickly to social media apps. We see a trend of agents using their smartphones to take pictures for their listings. So we're showing you some quick tips on how to get the best possible image using an iPhone with iOS 9. All features listed below are available on the iPhone 5 or newer. 3. I Didn't Hire FOUR Listing Agents!There's nothing like becoming an ACTUAL customer of a product to give you a different perspective. I have looked at Zillow and other third party sites a gazillion times in my career as a consultant, but it took actually selling a home to really open my eyes.
MORE >
Top 10 Most Read Articles of February
MORE >
December's Top 10 Articles: A Final Look Back at 2015
Did you know that January get its name from the Roman deity, Janus? He's the mythical god of beginnings and transitions and is depicted as having two faces--one looking to the future and one to the past. That's what our list of the previous month's most popular articles does--it takes one last look back before moving forward into the month ahead. And in December, we looked back more than usual as we revisited our most popular articles of the year. Below is our final monthly list of popular articles from 2015. Take a look to see what most interested your peers during the last month of the year. 1. Holiday Card Do's and Don'ts Have you ever received a holiday card that just made you cringe? Whether it's a picture of the cousins and their cat in matching pjs or Great Aunt Mildred in a DIY wrapping paper dress, there's some things you just can't unsee. While sending out bad cards to family is a tradition to some, it's not one you want to carry over into your business. Here are some do's and don'ts to help your greeting cards shine this holiday season. 2. 13 Amazingly Awful Property Pics that Shouldn't Have Been Listed (Plus 5 Gorgeous Examples)I always thought that posting property photos was rather high on the priority list of real estate agents — you know, to give prospects a rough idea of what their potential new home looks like. Based on these photos, it appears some agents aren't taking their job seriously. Or maybe they were just thinking outside the box? You can judge for yourself. 3. 6 Signs You Belong in the Real Estate IndustryBeing a REALTOR® takes a certain kind of person. It's not a profession meant for everyone. You have to be hard-working. You have to be motivated. You have to be persuasive and compassionate. But there are advantages to being an agent. If you've ever questioned whether you truly belong in this competitive, exciting industry, it's time to set your mind at ease. Here are the signs you are meant to be a real estate agent.
MORE >
Top 10 Most Popular Articles of November
MORE >
Top 10 Most Popular Articles of October
"Communication" was the theme of October, at least judging from our list of the most read articles of the month. We offered tricks for getting leads to respond to your texts (see #9 in the list below), suggested a series of email messages to send to prospects after an open house (#8!), and even explored an artificial intelligence program that will write listing descriptions for you (#2). And with Halloween on everyone's mind, we even put a spooky, seasonal spin on things. Article #6 on our list unveiled the communication missteps that lead to "home buyer horror stories." And, finally, our most popular article of the month offered 13 terrifying listing photos that will scare leads away (visual communication matters, folks!). Check out the list below to read all of the month's most popular posts: 1. 13 Listing Photos that Will Scare Prospects Away 'Tis the season for ghouls, ghosts, and all things that go bump in the night. However, if you're looking for something really scary, you need only look at some of the listing photos uploaded to MLSs around the country. Often, the most frightening thing about a bad property photo is that an agent thought it would somehow attract potential buyers. In the spirit of the season (and a good laugh), we've rounded up 13 of the scariest listing photos around. 2. Hate Writing Listing Descriptions? This App Does It For YouFor many real estate agents, writing is a dreaded, but necessary, chore. If you're not a person to whom writing comes naturally, it can be a massive time and energy drain. Fortunately, there's a new app that takes that pain out of writing--by doing it for you! Wordsmith from Automated Insights can take data from a spreadsheet, like market analytics or property information, and automatically generate a reader-friendly article, report, listing description, and beyond. 3. 4 Fresh Networking Ideas You Haven't Tried YetAre your old networking activities not engaging you like they used to? It may be time for a change of pace. Or maybe you already volunteer or belong to the local chamber of commerce and are just looking to add something new to your networking repertoire. Regardless of your reason, we've rounded up four alternative networking ideas to try. Some may be a little off the beaten path of what you're used to--but that's good for those who need to be shaken out of a networking rut!
MORE >
The 10 Most Popular Articles from September
MORE >
The 10 Most Popular Articles from August
The final month of summer was a big one for real estate--Zillow put Market Leader up for sale, RPR launched a tablet app, and real estate pros were buzzing about that latest Inman Connect conference all month long. Seems like the industry as a whole could benefit from a little rest and recuperation during the upcoming holiday weekend! While you're taking a little breather this Labor Day, don't forget dive into the following list of our most popular articles from last month. After all, everything we publish on RE Technology is about laboring less--by using technology to work smarter, not harder. So grab a stiff drink and a plate of barbecue and learn the latest tips and tricks to keep your business running smoothly in the months ahead. 1. How to Convert a Document to PDF in 3 Easy Steps Need a quick, easy way to turn a document into a .PDF without having to pay for conversion software? You're in luck! If you have a Google account, you already have access to a free online tool that makes it a snap to change files to the format you need. Here's how. 2. Why You're Not Generating Real Estate Leads Online: A 5-point Troubleshooting GuideIt takes a lot of work to build and support a digital lead generation strategy. There are certain mandatory components of your online presence that must be fulfilled in order to effectively attract potential clients and capture their information. The worst thing you can do is to undermine the cumulative effect of your efforts by making one crucial omission in your online strategy. The following guide is for those who aren't satisfied with the volume of leads they are capturing online. 3. 8 Listing Presentation TipsTo convince potential home sellers that you're the real estate agent that will sell their home the fastest and for the highest price, you need to be prepared. Your listing presentation should highlight both your experience and your advanced marketing strategies. With that goal in mind, here are eight listing presentation tips that will help you WOW your prospects and win more listings.
MORE >
Top 10 Articles from July
MORE >
Top 10 Articles from June
Summer's officially here, and we've got a list of recommended reading to ease you into a long, holiday weekend. Our list of the 10 most read articles from June runs the gamut from digital etiquette tips to how an iPad can make your open house better. Looking for a little pick-me-up? Check out article #10 where a Millennial explains why real estate agents will always be welcome and necessary in a transaction--whether they're tech savvy or not. Read on to see what other topics piqued the interest of your peers in June. 1. 11 Digital DON'Ts for Tech Savvy Agents Digital etiquette: what is it and what does it mean for real estate professionals? With an ever-expanding world of tech tools and toys, it can feel impossible to keep up – with both trends and client expectations. We're all just doing our best! In an effort to make navigating today's digital marketplace a little easier, we've put together this list of 11 DON'Ts for tech savvy agents that will help you avoid common faux pas and impress both clients and colleagues. 2. June Checklist: 4 Tasks Every Real Estate Agent Should CompleteSuccessful agents know that every client is not right for them, and that attracting the right clients in the first place will help them win more business. Follow our June checklist to refine your marketing message and start finding better clients in just four weeks. 3. What I Wish I'd Been Told as a New AgentReal estate is an exciting, rewarding career, but it's not for the faint of heart! Do you ever think back on why you got into the business in the first place? What drew you to becoming a REALTOR® and what do you wish you knew when you first embarked on the career? Here are a few things you may wish you knew when you were getting started as a real estate agent.
MORE >
Top 10 Articles from May
MORE >
Top 10 Articles from March
Spring selling season is underway--a fact underscored by our list of last month's most popular articles. In April, articles on open houses, prospecting, and apps for getting ready for real estate's busiest time of year were all the rage. Here's a look at what else captured the attention of agents and brokers. 1. Why Reusing Listing Photos Could Mean Legal Trouble That house you sold in 2012 has just come back on the market. You know you still have a picture somewhere--there it is--and the home still looks pretty much the same. You upload the photo and relist the property. No problem, right? Well, actually, you could be stepping into some dangerous legal territory. 2. 6 Real Estate Prospecting IdeasDoes the very thought of real estate prospecting make you shudder? If so, you aren't alone. For many agents, prospecting is a necessary evil, one that is all too easy to postpone and drop to the bottom of your to do list. Yet real estate prospecting is one of the best ways to generate more real estate leads. It can be time consuming, but it's an exciting endeavor! We've compiled some of the best real estate prospecting ideas to help you save time and prospect like a pro. 3. 3 Tips for Standing Out at Your Next Open HouseWhen it comes to holding an open house, many REALTORS® prepare by ensuring the home is staged effectively. Many will bake chocolate chip cookies in the oven or even light a candle for that 'homey' scent. While all of this does help welcome prospective buyers into the home, there are other ways you can stand out and ensure that these buyers remember you, just as much as they remember the home itself. Here are a few ways RPR can help you do that.
MORE >
Top 10 Most Popular Articles from February
MORE >
20 Amazing Statistics that Real Estate Pros Need for 2015
People have even more access to digital channels than ever before and every industry is facing the effects of that. In the case of this blog post, real estate, is definitely showing signs of a major shift from traditional channels onto digital ones. Working with buyers and sellers every day, it's increasingly important to be omnipresent, especially since your clients are relying on your expertise on every digital channel. Over a year ago we came up with a list of 15 stats that every Realtor must know, but we wanted to revamp that list to bring it into 2015 (stats courtesy of National Association of Realtors [slideshow and white paper], Properties Online, Brian Buffini's Real Estate Report) and give you five more important pieces of data. 1. 70% of agents have a website 2. Only 12% of Realtors have a real estate blog 3. 56% of Realtors use social media 4. 92% of real estate agents prefer email in communicating with clients 5. 25% of agents generate more than 50% of their business from repeat clients
MORE >
Top 10 Articles from January
MORE >
December's Top 10 Articles: A Final Look Back at 2014
Did you know that January get its name from the Roman deity, Janus? He's the mythical god of beginnings and transitions and is depicted as having two faces--one looking to the future and one to the past. That's what our list of the previous month's most popular articles does--it takes one last look back before moving forward into the month ahead. And in December, we looked back more than usual as we revisited our most popular articles of the year. Below is our final monthly list of popular articles from 2014. Take a look to see what most interested your peers during the last month of the year. 1. 6 Words Agents Can Use to Close More Deals in 2015When it comes to business, sometimes the smallest details can make the biggest difference—and sometimes, that detail can be as small as a simple word. We've been focusing on big-picture things that real estate professionals should be learning or doing right now to get ready to have a bigger, better 2015. But don't forget that the little things matter. Here are six simple words that can change the way you do business in 2015 and help you close more deals all year long. 2. Facebook Tightens Rules on Promotional PostsLike many small businesses, real estate agents have been enjoying a pretty sweet deal on Facebook for a while now. In recent years, many agents have taken to Facebook to promote their businesses and get the word out about listings, sales and open houses. For the most part, Facebook has been looking the other way on these kinds of posts. But it now looks like the days of freebie promotions on Facebook are over. 3. 10 Actions that Will Transform Your Communication SkillsCongratulations! A new lead or referral has just fallen into your lap. Now the hard work begins. In order to create that all-important connection that turns a prospect into a client, you need to understand what's important to the person you're talking to. These 10 interpersonal "hacks" will help you do just that--and transform you into a master communicator.
MORE >
November's Top 10 Articles: Apps for 2015, Listing Presentations, and more
MORE >
October's Top 10 Articles: Lead pick-up lines, Apps, and more
The competition for the 10 most popular articles was pretty fierce last month. RE Technology members were reading machines during October! Now that you're emerging from Halloween's sugar-induced coma and the days are shorter, it's a great time to catch up on the latest real estate technology. See our list below for 10 great places to start! 1. Keywords to Use in Listing Descriptions We conducted a study of nearly 300,000 active, US-based listings to produce a list of the most popular terms used to describe homes for sale and apartments for rent. Some of the results were unexpected and surprising. What word do you think appeared at the top of the list? 2. 10 Best Lead Pickup Lines for AgentsConnecting to new clients can induce a bit of déjà vu—the same anxiety that made you too nervous to ask a date to the dance or reluctant to talk to the attractive girl or guy across the room can hold you back in business. If you've ever run into new conversation anxiety or just aren't sure how to kick off the chatter when new clients loom, this post is for you. 3. Why You Should ALWAYS Like Your Own Facebook StatusYou've probably seen Facebook friends continually 'Liking' their own status updates and thought: Isn't it enough to simply publish a post and leave it at that? Perhaps their actions have made you think they're too self-obsessed or a bit too desperate for approval, but what if we told you that doing so could improve your real estate business?
MORE >
September's Top 10 Articles: Photos, Freebies, and more
MORE >
Top 10 Articles from August
Happy Labor Day! We hope you're enjoying summer's last gasp with a belly full of barbeque and a stiff drink in hand. Before you make the official transition into fall, take some time to peruse our list of the most popular articles from summer's final month. Cheers to your continued success in the season ahead! 1. 11 Questions to Ask Buyers After a Showing How saleable are your listings? One way to find out is to collect feedback from buyers who have toured them. Listing agents can, in turn, use this information to initiate sometimes tough conversations with sellers about price and marketability. We turned to a top producing Realtor to find out what's most useful to ask. 2. 5 Things Top Agents Do Every DayThe differences between productive agents and average agents are stark. If your aim is to join the ranks of the super producers, adopting some of their habits is a good way to get started. Perform these five tasks every day and you'll be on your way! 3. The Property Search Portal that Doesn't Want Your MoneySince entering the competitive portal space 18 months ago, Househappy has differentiated itself with a distinct "Pinterest-like" focus on visual search. But for real estate pros, the best part is the site's hardlined determination to NOT make money off of agents and brokers. Profiles are free, and there are no banner nor advertising programs for agents to buy.
MORE >
Top 10 Articles from July
MORE >
Top 10 Articles from June
Summer's officially here, and we've got a list of recommended reading to ease you into a long, holiday weekend. Our list of the 10 most read articles from June runs the gamut from fixing slow computers to creating iPad listing presentations to a look at the kind of cyber attack that brought realtor.com® down earlier this month. Read on to see what other topics piqued the interest of your peers in June. 1. 15 Networking Secrets of Successful Real Estate Agents Most of these shouldn't exactly be secrets. But given how important networking is in the real estate business, it's still amazing how many agents don't make the most out of their networking opportunities. Here are some of the best practices to get you started. 2. Your Top 4 Computer Problems: Solved!Having computer troubles? You're not alone. Unresolved tech issues are a sure way to slow your real estate business down. So let's try a little damage control. We talked to a tech support team that specializes in helping agents for easy fixes to your computer woes. 3. Dealing With Disloyal ClientsHave you experienced a "cheating" client? Plenty of agents have. Whatever the circumstance, it hurts to lose a client like this. There are a few things you can do to prevent this from happening again, but here are some tips on what to do right now.
MORE >
Top 10 Articles from May
MORE >
Krisstina Wise: The Birth of a Brand
If you work in real estate and have any interest in technology, you've heard of Krisstina Wise. She's the powerhouse behind GoodLife Realty, a brokerage that has redefined tech savvy and company culture. She's also a frequent keynote speaker at major industry events and conventions. But you probably haven't seen much of Krisstina in the last year . . . because she almost died. Yes, the athletic, vibrant, multi-tasking Krisstina finally hit the wall and became very ill. What could have been the end of her career (and possibly her life) actually became the start of something wonderful. She was forced into self-reflection and discovered that, despite all her success, there was something missing. She wasn't pursuing her true passion: helping other women learn to love money and use money to live a great life. Krisstina regained her health and reimagined her life, with a new goal firmly intact. Falling for Money One of the keys to success is finding your gift, the unique value you bring to others, and honoring it. Krisstina recognized that her passion extended beyond real estate; she could also use her life experience and unique perspective to help other professional women live healthy, balanced, financial free good lives. You see, Krisstina wasn't always the powerful woman we know today. She grew up poor and worked hard to create a nest egg, only to lose it all. "At the root of all my problems was an unhealthy relationship with money," Krisstina explains. "I had to embrace my financial ambition, create healthy habits, and just generally get smart about the green stuff if I wanted to create a real and lasting wealth." And so she began a course of study that involved intensive reading and training under leading financial gurus.
MORE >
Top 10 Articles from April
MORE >
Top 10 Articles from March
True to the old adage, March came in like a lion, pummeling much of the nation with a final wintry blast. Here in California, the month brought only a few paltry rain showers--not nearly enough to end our record drought or the water restrictions in many communities. It's probably safe to say that most of us are glad that April's here. March wasn't all bad, however. At RE Technology, we welcomed new members from Greater Alabama MLS, Honolulu Board of REALTORS®, Georgia MLS, Duluth Area Association of Realtors, MIAMI Association of REALTORS®, Jackson Area Association of REALTORS®, Park City Board of REALTORS®, Trend MLS, Mainstreet Organization of Realtors, and Valley MLS. And we had a wealth of great content, too. Judging by our most read articles, prospecting was top of mind with real estate pros last month. What else captured agents' and brokers' attention in March? Check out our list of our most popular articles below to find out. 1. Why Not FSBO - by Properties Online Many home sellers looking to boost their revenue may consider listing their home as For Sale By Owner (FSBO). The logic, usually, is that not having to cough up an agent's commission will be worth the headache and hassle. That logic is, more often than not, fatally flawed. 2. Prospecting: 9 Reasons Your Efforts Aren't Working- by Lee SowersA year-round steady flow of customers is the Holy Grail of real estate. Without it, you end up staggering from deal to deal praying you're going to meet your monthly goals. Is your business where you want it to be?
MORE >
Top 10 Articles from February
MORE >
Top 10 Articles from January
A quick etymology lesson: the word January is named after Janus, the Roman god of doorways, beginnings, endings, and time. He's the mythological deity depicted with two faces--one looking to the past and one to the future. It's an appropriate image for the first month of the year, when people are reviewing the year that just ended and the one ahead. Our content in January reflected this mindset--several articles looked back on RE Technology's best posts from 2013, while others suggested resolutions for the year ahead. Below is our round-up of the most popular articles from January. Our contributors looked back, looked forward, and suggested plenty of great tech tips to help your business in 2014. 1. Best Tablet Apps for Real Estate Agents - by Geneva Ives While we all love our smartphones, tablets are increasingly prevalent in the marketplace today. In many cases, especially for real estate agents, they're easier and more convenient to use. Would you rather show a client pictures of your new listing on your phone or on your iPad? We thought so. 2. 4 Lead Generation Sources: Which Should You Budget for in 2014? - by Kelly PhelanSome lead generation sources, like social media and Craigslist, only require an investment of time and motivation. But at the start of a new year, many real estate pros are more concerned about paid sources of lead generation and where--or if--they fit into their annual budget. 3. How I Took My Real Estate Business Paperless - by Kathy RukatI love my iPhone and iPad, but finding the right combo of apps was the biggest challenge. I think I finally have a winning combo that gives me peace of mind while I am out of the office so that I won't miss a beat – either an opportunity or a client's deadline.
MORE >
A Portrait of the Agent – Realtor® Habit Survey
MORE >
Top 10 Articles from December
Happy New Year! Before we turn our full attention to 2014, let's take a moment to look back on the year and month that just ended. Below is a list of our most popular articles from December. This list excludes articles that ran as part of our special "Best of 2013" series. (You can read that list here.) Enjoy! 1. 14 Apps You Need to Succeed in 2014 - by Jared Daniel From tools to optimize your inbox, measure your email campaigns' performance, consolidate project tasks and more, these apps are a must-have for organizing your business and enhancing your clients' experiences! 2. 5 Facebook Tips and 51 Status Updates For Real Estate Professionals - by Nathan FroelichMost real estate agents have a love-hate relationship with Facebook, meaning they love to hate it. It's easier to hate Facebook than admit we don't understand how to make it work for our business. The reality is that when used effectively, Facebook can put you in front of hundreds or even thousands of people for little to no cost. 3. An Appraiser's Perspective on RPR® - by Emily WilliamsFrancois "Frank" Gregoire is a REALTOR®, broker, and full-time real estate appraiser. As a member of RPR's® Appraiser Task Force from the very beginning, Frank has had a unique opportunity to observe and shape the growth of the tool. His insights can aid agents and appraisers in growing their business.
MORE >
Top 10 Articles from November
MORE >
Top 10 Articles from October
With a chill in the air and shorter days upon us, there's no better time to hunker down and catch up on the latest real estate technology issues. Our list of the top articles from October is a great educational guide to get you started. 1. Lose the Paperwork, Build Your Business With the iPad - by Jared Daniel Many agents and brokers have yet to adopt the concept of going paperless. According to Garry Wise of the GoodLife Team, on average, paperless agents save five hours per transaction. It's no secret that real estate professionals have hectic schedules, so why wouldn't you want to save yourself a little time to get back to the things you enjoy? 2. 6 Marketing Tools to Build Your Business - by Emily WilliamsYour marketing efforts serve two masters: you and your sellers. Let's discuss the latter first. Marketing each seller's property helps you to move it more quickly and for more money. Pretty obvious, right? Then there's the other side of marketing, the marketing you do to increase your client base. That's what we're here to discuss today. 3. Secrets to Success with RPR® - by Emily WilliamsRealtors Property Resource® (RPR®) is a free member benefit from the National Association of REALTORS®. The compelling cost-benefit ratio and impressive functionality create an appealing package, one that we were interested to see "in action." So, we've spoken with a variety of agents around the country to learn how they are using RPR® to be more successful.
MORE >
Top 10 Articles from September
MORE >
Top 10 Articles from August
School's back in session--but successful real estate agents never stop learning! Here are the articles that most piqued your peers' interest during the final few weeks of summer: 1. How to Impress on a Listing Presentation - by Shannon O'Brien of Market Leader You only have one chance to create a good first impression. That chance lasts 100 milliseconds, according to Princeton University researchers. Knowing this, and knowing that homeowners typically only spend one day interviewing listing agents, puts the pressure on to make your listing presentation massively impressive. 2. Creating a Powerful Email Signature - by Katie Ragusa of TribusSaving the perfect email signature will limit the amount that you have to spend typing when you bring an email to a close. For your leads and clients, it can make an easy way for them to locate your contact information and website. However, when used incorrectly, an email signature can be quite a disaster. 3. Why Zillow and Trulia Don't Matter Today - by Matthew FerraraToday, the game isn't finding buyers but capturing sellers. For lots of reasons – investors, artificially low interest rates, strangling foreclosure laws - the nation is suddenly facing an inventory shortage in housing again. 4. 99 Blog Topic Ideas for Real Estate Agents - by Chad Bhalla of WebsiteBoxCreating good content is hard, and constantly coming up with new topics to write about can become frustrating--especially when writer's block sets in. So when you are feeling frustrated don't bang your head against your desk, check this list of 99 blog ideas for real estate agents.
MORE >
Top 10 Articles from July
MORE >
Top 10 Articles from May
What tech related issues mattered to agents most during May? If our monthly list of most read articles is any indication, mobile apps and lead generation were top of mind. Read on to see what else interested your peers. And don't forget to check out our 2013 Technology Guide (see #10 to learn more), too! Released May 7, this free resource is designed to help real estate pros research tech products. Use it as your guide to finding solutions that help your your business compete as the weather and housing market heat up. 1. DOs and DON'Ts of Texting for Real Estate Agents - by Geneva Ives of Point2 You may have noticed that many of your clients, particularly the younger set, prefer to communicate via text message. In fact, it's estimated that over 8 trillion text messages will be sent this year. Texting is a convenient way of sharing information quickly, but it's not without its pitfalls for professionals. 2. 5 Must Have Apps for REALTORS® - by Katie Ragus of TribusIf you have some application favorites that make your day to day real estate business run a little smoother, we would love your feedback in the comments below! I've got plenty of suggestions on apps, but here are the top five that made our "Must Have" list to get you started. 3. 3 Apps for Better Photo Lighting - by Kelly J. PhelanLighting is one of the most important factors in photography. Nothing says "amateur photo" like a poorly lit shot. That's why we were excited to learn about a type of app that can help you figure out the perfect time of day for taking exterior property photos. These apps work a lot like Google Maps, but instead of giving you directions, they provide you with the angle of the sun for any location you choose.
MORE >
Big Announcements Kick Off NAR Midyear Trade Expo
MORE >
Top 10 Articles from March
Spring made its official debut in March, and judging by which articles piqued the most interest last month, it's safe to say that agents and brokers are gearing up for spring selling season. From mobile apps to lead generation tips, here are our most popular articles from March. 1. The Four Apps Every Real Estate Agent Needs to Download Immediately - by HomeFinder.com Every real estate agent could use a personal assistant: someone to prepare listing presentations, send out closing documents, or remember to congratulate clients on a new promotion. While not everyone can afford a personal assistant, everyone can afford the below four apps. Use one or all of these apps to lend you a hand as you go about your busy day! 2. Take Better Real Estate Photos with Your iPhone - by Point2We're going to come right out and say it: it's not altogether a terrible idea to take property photos with your iPhone. While smartphone images still can't compete with those taken by a professional photographer (and yes, with a professional camera), each successive generation of iPhone boasts a steadily improving camera. And the advantage of using your phone is obvious – it's the camera you always have with you! 3. 3 Tips for Creating an Effective Lead Generation Follow-Up Strategy - by Amy ChorewIn a recent survey by Forbes, it was found that over 71 percent of Internet leads were lost, marked dead or simply thrown out. So how could this happen when a company's hard-earned money was allocated and budgeted for online lead generation? It's simple. Lead management is still a significant problem for many real estate professionals.
MORE >
ChangeLog: Has your real estate vendor released important updates lately?
MORE >
Top 10 Articles from January
If we had only this list of top articles from last month to judge by, we'd say that RE Technology readers stand a great chance of keeping their resolutions to better their real estate businesses in 2013. From real estate signs to iPad listing presentations to improving your property photos, agents and brokers were hungry for some meaty topics. Read on to see what articles piqued the most interest in January. 1. 5 Awesomely Bad Listing Photos - by Point2 We all know that great photos help sell homes. But how about really bad photos? Today for a laugh, we're going to share with you five truly terrible real estate photos. And we'll tell you how they could've been avoided. 2. Top 13 Apps to Start Your New Year Off Right - by Homes.comThis past November, Homes.com's Joe Sesso presented the "Top 13 Apps for Success in 2013" at the National Association of REALTORS® Expo in Orlando. The presentation was a huge hit among real estate professionals. If you were unable to attend, don't worry — we've got a video for you, as well as the links to download all of these apps! Get your iPhone, iPad or Android device handy and start installing these as you watch! 3. 4 Steps to Becoming a Stronger Listing Agent - by Kelly PhelanA healthy real estate strategy includes cultivating both buyers and sellers. After all, the two groups have a symbiotic relationship with each other. A robust pool of buyers to market to enables you to sell listings faster, while a set of solid listings helps you attract higher quality buyers. Growing both sides makes for a stronger, more well-rounded business.
MORE >
Inman Connect NY: Day 3
MORE >
Inman Connect NY: Day 2
We're continuing our coverage of Inman Connect New York (check out Day 1 here) by following the official conference hashtag on Twitter, #ICNY. We've organized tweets chronologically and by presentation below for easier reading. Enjoy! Looking Out Two Years, What is Next for Technology? @utahREpro - Technology is an enabler and we are storing all of this data. Predictive analytics are going to be big going forward - Steve Berkowitz #ICNY @EV_USA - It's not just about the technology. It's how it can be used to improve client experience. #icny # evusa @debra11 - People (online consumers) want to stay anonymous as long as possible... When they are ready - THEY will reveal themselves.#ICNY @susanharrison - The role of #realtors is to help the public interpret the data - that's the value-add #ICNY
MORE >
Inman Connect NY: Day 1
MORE >
Top 10 Articles from December
While December is typically mellow, this year two content series encouraged a lot more activity. The first, our Holiday Deals series, highlighted discounts and giveaways on real estate tech tools, one of which appears on this list. The second series, a countdown of the best articles of 2012, was overwhelmingly popular. While we've excluded those from this list (they would have dominated it!), you can view a summary of the countdown here. But before you check out those must-reads, have a look at December's most popular original articles: 1. Real Estate Websites Do Not Generate Leads - by BrokerageU Is your website helping your business the way you expected it to? The reason might be that the person who sold you your website left out one little, but valuable, piece of information: Your website will not generate leads for your real estate business. 2. How To Create Marketing Emails From Scratch - by Point2Email is a powerful tool when used correctly. Having the right message land in your customer's inbox at the right time can have a dramatic, positive impact on your business, while a half-baked or broken message can banish your future mailings to the spam folder forever. While it is easy enough to whip up a quick n' dirty message in Outlook or Gmail and hit send, there is a world of little things you can do to elevate a good message to a holy-cow-I-have-to-have-it kind of message. 3. Crush Your Next Open House with Social Events - by Zack Hanebrink of BoomTownDo you still do open houses? I've heard mixed reviews lately on their effectiveness. However, if promoted the right way, they are a great source for buyer leads, along with establishing your brand in the neighborhood. It takes more than directional signs and a balloon in the yard to promote an open house.
MORE >
Highlights from NAR Annual in Orlando
MORE >
Top 10 Articles from October
October saw the debut of a new iPhone, as well as plenty of talk about websites and SEO. With a chill in the air and shorter days upon us, there's no better time to hunker down and catch up on the latest real estate technology issues. Our list of last month's top articles is a great educational guide to get you started. 1) Weekend Homework: Improve Your Real Estate Business - by Kelly Phelan What are you doing to improve your real estate business this weekend? Between the open houses, showings, relaxation, and errands, we know your schedule is packed. So we've come up with three easy tasks you can complete this weekend that will make your real estate practice better. 2) iPhone 5 Hails and Fails for Real Estate Professionals - by Homes.com The countdown is over and the iPhone 5 has surfaced. Have you made the purchase? Or are you thinking about it? With all the hype, there are some negatives that real estate agents should be aware of. Homes.com asked around and did some research, and compiled a list of "iPhone 5 Hails and Fails." 3) How Single Property Websites Benefit the Seller and YOU - by Kelly Phelan Sellers want to know one thing--that you, their agent, are dedicated to promoting and selling their home. By being all about the listing, a single property website does just that.
MORE >
Top 10 Articles from September
MORE >
Top 10 Articles from August
Putting together this "top 10" list was truly a pleasure. We've had some exceptional content this month. Enjoy these stellar posts from August – and please comment on the articles to share your thoughts! 1) How to Clear Your Browser Cache – by Lone Wolf How often has this happened to you: you make an update on your website, yet when you go to see the live changes they are not visible? Where did all my edits go? That is one of the most commonly asked questions we receive in the Lone Wolf Support Department, and is easily remedied by completing a quick process known as "clearing the browser cache." 2) 4 Steps to Holding an Open House for Another Agent's Listing – by Karli Larson of ePropertySites For many new agents (or seasoned agents who are in between listings) hosting an open house for a colleague can be a great way to meet new clients and get your name out there. Practices on holding an open house for someone else's listing vary. Some offices offer a flat fee to the agent holding the open house, and others allow the agent to claim the leads or client contacts made that day. If you're a motivated agent looking to expand your client network, follow these steps to "borrow" a listing for your next open house. 3) How to Stay on a Client's Radar For the Long-Term – by Suresh Srinivasan of ReachFactor Real estate agents are always thinking ahead. They have to, especially when it comes to generating new business and maintaining their real estate agent marketing. And often when a deal is wrapping up, if not sooner, you're already on to the next potential client. It's a survival business, for sure, but it's also a great rule of thumb to keep in touch with past clients as a way to stay on everyone's mind, get follow-up business and keep your name out there.
MORE >
Introducing Inman’s 2012 Innovator Awards Winners
MORE >
#ICSF: Final Day
On Friday, the Inman Real Estate Connect conference wrapped up in San Francisco. The real highlight of the day was the Innovator Awards. I found the winners – and more – on social media. #ICSF on Twitter Dan Moore @mooreds : Retechnology party at @templenightclub is hopping #icsf Chris Nichols @utahREpro : Here's your link! #ICSF Real Estate Connect Live Blog – Last Day! http://ow.ly/cIFPA Nick, Ky Realtor @nickratliff : Winner of the Most Innovative New Technology....... Zillow Premier Agent Websites!!! #ICSF Jeffrey Kershner @jeff_kershner : Most Innovative Brokerage or Franchise winner is Village Real Estate Services. #ICSF Congrats! Jeffrey Kershner @jeff_kershner : Most Innovative RE Website winner is Zip Realty! #icsf Nick, Ky Realtor @nickratliff : Most Innovative MLS or RE Trade Association...... Denver Metro Association of Realtors (DMAR) #icsf Jessica Hayes @TechieJess : Congrats @akardell! Won the Most Innovative Real Estate Startup. :) #icsf Bryan Sereny @bryan_sereny : Dotloop innovator of the year #icsf Lou Mintzer @LouMintzer : :) @HomeSnap wins "Most Innovative Mobile App" at @Imman Connect! #icsf
MORE >
#ICSF: Day Two
MORE >
#ICSF: Day One
I couldn't make it to Inman Real Estate Connect in San Francisco this week; so, I'm doing the next best thing: following the conference on social media. I'll be sharing some of the highlights here for all you folks who are in the same boat. Follow ICSF 2012 If you'd like to follow ICSF yourself, you can check them out here: Twitter – also check out #ICSF Facebook RealEstateConnect.com/sf12 #ICSF on Twitter Some of my favorite Tweets for Wednesday, August 1st (opening day of the conference): pamela_kabati @pamela_kabati : Expect incremental improvement in housing markets and continued low interest rates over next year, says Inman econ panel. #icsf Lockhart Steele @Lock : Great "New Kids on the Block" lineup at #icsf: @dreamcommerce @happyinspector @homevisor @honestbuildings @lovely @revintanews @videolicious Laura Monroe @LauraMonroe : Data is like a river with tributaries running into it and there are thousands if tributaries. #icsf Chris Lambrou @MREDChris : "Real Estate Data is much like a flowing river..." [have to chime in that this river is currently highly polluted] #noSwimming #icsf RealEstateLivin @RealEstateLivin : @InmanConnect as it happens. Tune in to the Connect live blog: http://ht.ly/cF96u #icsf #realestate #REALTOR Steve Hundley @1parkplace : It's not about pins. It's not about pictures. It's about people. @Chris_Smith #icsf This is still a relationship business. More than ever! Lisa Archer @LisaArcher : backlinks are overrated. via @Chris_Smth #icsf
MORE >
Get Ready for Real Estate Connect SF!
MORE >
11 Entertaining Facts About Losing, Damaging and Getting Back Your Smartphone!
Your cell phone is what connects you to important phone numbers, including clients' contact info, text messages, past and present, and if you have a smart phone, many real estate professionals consider it their lifeline! Now, if you haven't stored your data through your wireless server provider, a cyber cloud somewhere, or just don't want to pay for insurance and a pretty decent deductible, you may be willing to do just about anything to retrieve your phone if something happens to it. Have you ever had your phone fall into the...yea you know...the throne, AKA the toilet? Did you reach in right away, because you had a client to follow up with or a mortgage lender expecting your call? Perhaps you take your phone every place that you really shouldn't because it's always attached to you, as the gentleman is humorously portraying in the photo. T-mobile and Kelton Research recently released a survey citing some very amusing ways that phones have been lost or damaged. The results are quite entertaining and you may not be the only one willing to push the limits to save your precious device.
MORE >
What we can learn from the new Nike+ website
MORE >
Following #Midyear (Wednesday)
Seems like many of our readers are interested in hearing more about the goings-on at NAR Midyear. So let's take a look at what the online chatter is today. (You can read my report from yesterday here.) On Twitter The #Midyear chatter certainly picked up on Twitter today! We can't cover all of it, but we've pulled together some of the highlights. Nick Kremydas @Kremydas: Hundreds of REALTORS® up at 7am for a briefing by NAR's Chief Lobbyist! http://twitpic.com/9ln8qr #midyear PrescottREALTORS @PAARtweet: Jerry Giovaniello, Senior VP of Government Affairs for NAR, updates a packed house at 7am on Federal Issues #midyear http://pic.twitter.com/XzwsUNlI
MORE >
Good Industry News and How to Use It
MORE >
RE Technology is Seeking Contributors!
On RE Technology, we feature some of the industry’s top thought leaders as contributors. Now, we’re looking to add some new voices – in our Agent and Broker sections.   Do you have experience training other agents and brokers about effective use of technology? Do you have a comment you’d like to make on the state of our industry? Do you have a perspective that could be helpful to your peers? Have you always fostered an urge to share your knowledge with the real estate community? You might be a good fit as a contributor at RE Technology. To get started, contact Emily Williams, Content Coordinator, at [email protected]
MORE >
How Can The iPad 3 Help Real Estate Agents Sell More Listings?
MORE >
Reminder: Real Estate Marketing Summit
Join us at the Real Estate Marketing Summit:December 14th & 15th, at the “Hotel del Coronado” in San Diego The event is for: Agents & teams who focus on listings Brokerage leadership Marketing directors Real estate Assistants How to sign up: http://realestatemarketingsummit.com/rsvp2011/ Follow our Twitter hash tag of #REMS2011 - http://twitter.com/#!/search/%23rems2011
MORE >
Real Estate Marketing: How to Avoid Your Buyer Calling Another Agent
MORE >
Webinar: dsIDXpress Showcase
Here's the latest free webinar from Diverse Solutions. dsIDXpress is our WordPress IDX search plugin that gives IDX functionality to your website, allows users to search for and browse available properties in your MLS, and lets the search engines index properties from the MLS on your website. Though dsIDXpress integrates seamlessly into your WordPress Theme with matching colors, fonts, styling and embedded content, how can you better use dsIDXpress for optimal performance? How are other Agents structuring their navigation pages to showcase listings powered by dsIDXpress? How are they using dsIDXpress within their posts and pages to get indexed on Google? Join us on Monday, October 10th at 11:00am Pacific for a Free webinar on how to optimize your listings with dsIDXpress: https://www3.gotomeeting.com/register/837569406
MORE >
Video: Regulatory Changes
MORE >
What’s driving the changes in the real estate market and how will they impact your business?
What’s driving the changes in the real estate market and how will they impact your business? Ian Morris of Market Leader, Inc. and Steve Murray of REAL Trends, Inc. are industry leaders who answer this question and offer valuable insights in their new book, Game Plan: How Real Estate Professionals Can Thrive in an Uncertain Future.Ian Morris will share “The 10 Trends That Will Drive the Next 5 Years,” featuring key findings from Game Plan on the evolving real estate environment and the trends you need to watch.When:                                            Friday, August 5Time:                                             10:00 AM Pacific / 1:00 PM EasternCost:                                              NONETo Register:                                   https://www2.gotomeeting.com/register/538866571 Who should attend:                       Real estate brokers and agents You’ll learn about: 10 trends that could affect your business Factors affecting brokerages and sales professionals Real estate challenges and opportunities Steps to thriving in the ever-changing industry You’ll learn how to create your game plan for the future and help your business thrive for years to come! Your questions are welcome in this live Q&A format.  
MORE >
HomeGain Releases 2nd Quarter 2011 National Home Values Survey Results
MORE >
Online publishing using Scribd
Many real estate agents to not have a website, or do not have a website that allows them to easily publish documents and market reports that are useful to consumers. Short of getting a new website, there are free tools that you can use. My favorite tool for publishing documents to the Internet is a service called scribd. You can use scribd for free by creating an account at scribd.com, or signing in with your Facebook account. Scribd is a social network for documents. Scribd is a pretty cool website in a lot of respects. They call themselves the world’s largest social reading and publishing company, which is likely true. They claim 70 Million readers every month, and more than one billion pages of documents are stored there. Not only is it a popular place, but it is used by CBS News, Tribune companies, Forbes, Ford Motor, Facebook, The New York Times and bunches of other companies to post and research information. It is a good place.
MORE >
Smooth Operators: Android vs. iOS
MORE >
Severe Spring Weather Brings Possible Perils to Homeowners
This spring is producing an unprecedented amount of storms for certain regions throughout the U.S., especially in the month of April. Many states are experiencing disastrous flooding as a result of excessive rainfall; reporting one of the rainiest Aprils on record. This time of year, many people evaluate their homeowner's insurance policies to make sure they're covered under all circumstances. Homeowners need be aware of the weather conditions prevalent in their region in order to adequately protect their homes against the unforgiving forces of nature. While most basic coverage protects against property damage, the extent to which homeowners are covered varies.
MORE >
Bringing the U.S. Housing Market Back TOGETHER!
MORE >
Mastering Your Blog Timing
How many times a day or week should you blog to keep people interested? Do you know what time of day is best for blogging? Does it matter? The answer is simple: there is a science to blogging. With millions of bloggers, how do you make your message rise above the digital noise and gain traction within your industry? When are people listening? Don't worry, there are answers to this based on scientific research. Modern day blogging has evolved into a science. If you are interested in keeping a client and subscriber base informed and engaged with you and your message, it is well worth your time to invest in learning some of the research behind the science of blog timing. HubSpot social media scientist Dan Zarrella discussed his research on timing. He has conducted research on the Internet for the last 2-3 years. Of all the subjects he researches, the science of timing is the number one piece of data consumers want to know. He researches and identifies best practices. This webinar presents all the data to date that Zarrella has studied. It covers three marketing mediums businesses use for inbound marketing: social media, email and blogging. This article focuses on blogging specifically.
MORE >
The Queue: A Look at RETechSouth, Bob Hale, and 4 New Technologies!
MORE >
LinkedIn: Are You Leveraging the Premier B2B Social Network? [Infographic]
On RETechnology.com we talk about "edutizing" your clients. In 2011 potential clients won't look twice at your post/blog unless its evident that by reading your information you will give them something of value first and foremost. Often, especially in service industries, it is vital to impart some kind of education to potential clients. Give them a little something interesting to think about, share with their friends and feel like the source of valuable information. Don't give too much; you want to continually become the conduit to their valuable information. That is the goal. One of the best examples of this is HubSpot. I love reading their blog and today they posted something really facinating about LinkedIn. In their recent post, they provide some valuable marketing advice as they share LinkedIn's infographic:  
MORE >
Midwest Real Estate Data LLC (MRED) Offers Service to Speed Up Short Sales
MORE >
3 Practical Takeaways To Boost Productivity
In this week's episode of The Queue I get back to basics and provide 3 practical takeaways to help your productivity. This week in the Queue: Rescue Time Mophie Kayawa Save the Zebra  
MORE >
The Queue: Live from the Keller Williams Family Reunion
MORE >
How Facebook Likes Increase Impressions and Brand Awareness
Our friends over at TechSavvyAgent offer a numerical illustration of the value of a “like“: In the top image Tech Savvy Agent received 10 Likes and 12 Comments which led to 4,892 Impressions of the status update. In the bottom image we received 472 Likes and 44 Comments which led to 22,466 Impressions of the status update.
MORE >
Google Eliminates Real Estate
MORE >
Inman Real Estate Connect In the Palm of Your Hand
Keeping track of the time and where you are supposed to be when are among the greatest challenges facing attendees at Inman's Real Estate Connect conferences like the one being held in New York City January 12 – 14, 2011. Fortunately, the good folks at Boopsie have again produced a secret weapon to help attendees make the most of their time: the Connect NYC 2011 Mobile App. Boopsie's Connect NYC 2011 Mobile App puts several useful tools in attendees hands including: The Conference Schedule – showing the entire conference schedule in chronological order Sessions Starting within 1 hour – showing all sessions schedule to get under way within the next 60 minutes My Sessions Plan – allows attendees to create their own customizable schedule for the conference so they don't miss a thing Speakers and Exhibitors – helps you find exactly who or what you are looking for if they are participating in an official capacity Twitter Feed – find out what your other attendees are tweeting and keep up with or make conference news. The Speaker Channel includes each individual speaker's Twitter name, so attendees know who is who New York Hotels, Restaurants, Taxis and Weather – on the outside chance that the conference isn't enough, these channels help you find what you're looking for around the city.
MORE >
Are You Onboard for Inman?
MORE >
Get the Best Bang for Your Buck at Inman's Real Estate Connect
"Real Estate Connect brings together two very important things for everyone in the real estate marketplace: the ability to learn about current trends and the ability to network with the movers and shakers of the industry," explains WolfNet's Rich Bailey, who will be attending his 15th Real Estate Connect conference next week. "Being a Gold Sponsor and sponsoring the Demosphere lets Wolfnet keep our hands on the pulse of what's happening around the real estate industry to the benefit of our customers." Inman's Real Estate Connect differs from other real estate industry conferences in that it brings industry leaders in the fields of real estate and technology together in one place twice a year (San Francisco and New York). Many participants find the event so useful and important to their success that they return year after year. The conference is produced by Inman News a leading source of independent real estate news, information and commentary.
MORE >
Want to Track the Effectiveness of Your QR Codes?
MORE >
How to Maximize the New LinkedIn Share Button
The online world just got more social! Facebook and Twitter led the way making share buttons available for inclusion on blogs, websites and online content. By doing so and stacking up “likes” and “retweets” on almost every page on the Internet the popularity and business value of using Facebook and Twitter to saturate social networks has grown exponentially. In the last year a number of social sharing buttons have popped up, but noticeably missing has been LinkedIn. As of this week, LinkedIn will now have share buttons available to professionals looking to share information with their network. By adding the LinkedIn button, (as seen on the right), content creators can invite online readers to share their article, press release, listing, or social profile with their LinkedIn network and more importantly their groups.
MORE >
Idaho Valley Foreclosures Down 25% in October!
MORE >
Dangers of Using Firefox Browser on Public Wireless
Firefox was my favorite browser for years. The tabbed interface and great plug-in tools captured my imagination. By the way – I am also a MAC guy, but that is immaterial for this issue. My heart sank yesterday when I learned that Firefox had been hacked. It has been my preferred browser because it is nearly impervious to hackers, unlike Microsoft Explorer which is riddled with hundreds of known security breaches. Some clever programmers built a program called Firesheep that can be installed as an extension in Firefox to take advantage of a widely know flaw in wireless networks. Suffice it to say, if you are using a public WiFi network, do not log into Facebook or Twitter using Firefox. Use another browser. If you do log on using Firefox, it will allow nefarious people to capture your login information. Here is how it happens.
MORE >
New Developments on the Palm Pre
MORE >
New Apple Friend Bar Gives Customers Someone To Talk At About Mac Products
Chances are, if you know people who have bought and loved an Apple product, they have most likely been converted by what is called "Apple evangelism," or are on the path to becoming an evangelist themselves. Apple evangelists express brand loyalty like few consumer groups; they can be seen spending their Saturday mornings in the Mac store, simply to enjoy playing with the latest and greatest Apple products. We at RE Technology, Inc., have several on staff (you know who you are, Victor and Melissa). Yes, even I, devoted PC user since infancy am writing this from a 28" Mac. Go figure. If you are not lucky enough to have several Apple evangelists in your organization, here are a few signs to look out for: 1.) Inventing technical difficulties to justify their loitering habits 2.) The urge to buy the latest product 3G, 4G...just wait till the 5G. Hint: start saving now! 3.) Amazing resilience to AT&T's attacks to the iPhone, notice it's never Apple's fault, even if the phone dies!! Stupid AT&T! 4.) They visit the Apple store at least once a week, and usually go with a fellow Apple evangelist Aware that the magnetic attraction to their store locations could potentially put Apple evangelists in harm's way, as far as local loitering legislation is concerned, Apple has reached out to their devotees and has created a new innovation called the Apple Friend Bar. Watch this Onion News Network video and learn how you too can be welcomed into this elite group of Apple evangelists.
MORE >
Want to Grow Your Real Estate Business? Go International!
MORE >
Want to Turn Your Leads into a Gold Mine?
RealAgile, makers of MoveScore, are partnering with Bob Corcoran to provide an webinar to real estate professionals. You're invited to this no cost Tele-Seminar presented by RealAgile featuring Bob Corcoran, Owner / Founder of Corcoran Consulting for a discussion on How To Turn Your Leads into a Gold Mine. You know what a gas guzzler is – a big clunker that gulps gas like a thirsty old dog. And if you’ve been in real estate for more than a month you know what a time guzzler is too – a prospect that drinks up your time. Imagine how much more productive (not to mention richer) you’d be if you could just convert more of those time guzzlers into buying clients!
MORE >
More Women Use Social Media
MORE >
Wireless Broadband Revolution
Since the end of the NBA season, much of the media attention around basketball and sports in general has been focused on where superstar LeBron James will play next year. Well, last week, LeBron announced to the world that he would be leaving Cleveland and signing with the Miami Heat. While this may be the most hyped free agent signing to ever hit the world of sports, another signing happened this summer that could have an even bigger impact on the country, businesses and communication for decades to come. On June 28th, President Barack Obama signed the Presidential Memorandum: Unleashing the Wireless Broadband Revolution. Back on March 1, 2010, we covered FCC Chairman Julius Genachowski’s plan for the United States to become the world leader in wireless Broadband. That plan has now been set in motion by the signing of this Presidential Memorandum, which directs that executive departments, agencies and offices take a number of different steps. Step one is to make available a total of 500 MHz of federal and nonfederal spectrum over the next 10 years, which will be suitable for both mobile and fixed wireless broadband use.
MORE >
The Real Estate Confidence Index and One Big Prize
MORE >
MRIS Launches XactSite
MRIS has long offered premium products and services to their participants and subscribers. Below you will see the announcement of a new service of offering agent and broker website and IDX offerings. It looks to be a very complete solution that will cover the needs of the majority of their customers. You will also notice that they are rolling it out as they would any other MLS service - complete with localized information and training classes through collaboration with shareholder Associations of REALTORS.
MORE >
Smarter Agent Sues 13 Real Estate Technology Vendors!
MORE >
Google SEO Guru Interview
If you have a website, and have been discouraged by how far down on Google searches your website gets listed...consider learning about Search Engine Optimization (SEO). This technology separates the pile of agent websites, pulling the most SEO savvy to the top! Don't be left out! The guru of SEO is Google. If you want to learn about SEO, follow Google. More specifically, learn from Google's SEO expert software engineer Matt Cutts. Cutts is known as the face to Google's SEO and is someone you want to pay attention to. Stone Temple's Eric Enge recently interviewed Matt Cutts and made this interview available online. Continue to read the full interview transcript, and learn why SEO matters and how it works...
MORE >