Top 10 Articles from March

Spring made its official debut in March, and judging by which articles piqued the most interest last month, it's safe to say that agents and brokers are gearing up for spring selling season. From mobile apps to lead generation tips, here are our most popular articles from March.

1. The Four Apps Every Real Estate Agent Needs to Download Immediately - by HomeFinder.com
Every real estate agent could use a personal assistant: someone to prepare listing presentations, send out closing documents, or remember to congratulate clients on a new promotion. While not everyone can afford a personal assistant, everyone can afford the below four apps. Use one or all of these apps to lend you a hand as you go about your busy day!

2. Take Better Real Estate Photos with Your iPhone - by Point2
We're going to come right out and say it: it's not altogether a terrible idea to take property photos with your iPhone. While smartphone images still can't compete with those taken by a professional photographer (and yes, with a professional camera), each successive generation of iPhone boasts a steadily improving camera. And the advantage of using your phone is obvious – it's the camera you always have with you!

3. 3 Tips for Creating an Effective Lead Generation Follow-Up Strategy - by Amy Chorew
In a recent survey by Forbes, it was found that over 71 percent of Internet leads were lost, marked dead or simply thrown out. So how could this happen when a company's hard-earned money was allocated and budgeted for online lead generation? It's simple. Lead management is still a significant problem for many real estate professionals.

4. How to Make Loan Pre-approvals Work in Your Favor - by Kelly Phelan
Don't think of unapproved buyers as a hassle--think of them as an opportunity. By tying the pre-approval process to the signing of a buyer representation agreement, you come out ahead--and with a qualified new client! Here's how.

5. How to Use Email Marketing to Sell More Houses - by Delta Media Group
The key to email marketing is sending emails of interest to your consumers. In the case of real estate, that doesn't mean emails about you and your company, but about the markets they're shopping in, the types of homes they want, specific listing details, and more.

6. The Top 5 Reasons to Use Cloud CMA (+ 3 Bonus Ones) - by RE Technology Staff
We were delighted when we saw Cloud CMA's new promotional video last week. Short and snappy, it gives viewers five reasons to use the program--and reminded us just why we've been fans for several years.

7. Tax Tips for Real Estate Agents – Part 1 - by Market Leader
It's completely up to your accountant to ensure you get every last deduction you're entitled to. But accountants can't pull the proof for these deductions out of thin air; that's your job. And that requires a diligent adherence to that task we all hate to do: record keeping.

8. What Every Real Estate Client Is Looking For - by ReachFactor
It's late afternoon Friday, and still he hasn't called. What's a real estate agent to do? Potential clients are out there, reading your ads, Facebook pages and other forms of real estate agent marketing, yet they are not contacting you. You've met them at the open houses, offered your business card, followed up with friendly emails, so what do you have to do to get them to get in touch? It's simple: An attitude adjustment.

9. How Facebook's New Look Benefits You - by Homes.com
Facebook updates its interface so frequently it can be hard to keep up. Yet again, the social media giant is introducing changes that will revolutionize the experience and real estate agents are sure to benefit from it. Here is a quick breakdown of the changes coming and what it means for your business.

10. Friday Freebie: Lead Conversion Guide from realtor.com - by RE Technology
There are circumstances like being occupied with another customer, or having to reserve at least some time for the family that make it impossible to be 100% responsive. Realtor.com®'s newly updated guide to internet lead conversion deals with this problem and shares ideas real agents have put in place to get around this issue and several more.