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The 10 Most Popular Articles from August

young people mealThe final month of summer was a big one for real estate--Zillow put Market Leader up for sale, RPR launched a tablet app, and real estate pros were buzzing about that latest Inman Connect conference all month long. Seems like the industry as a whole could benefit from a little rest and recuperation during the upcoming holiday weekend!

While you're taking a little breather this Labor Day, don't forget dive into the following list of our most popular articles from last month. After all, everything we publish on RE Technology is about laboring less--by using technology to work smarter, not harder. So grab a stiff drink and a plate of barbecue and learn the latest tips and tricks to keep your business running smoothly in the months ahead.

1. How to Convert a Document to PDF in 3 Easy Steps
Need a quick, easy way to turn a document into a .PDF without having to pay for conversion software? You're in luck! If you have a Google account, you already have access to a free online tool that makes it a snap to change files to the format you need. Here's how.

2. Why You're Not Generating Real Estate Leads Online: A 5-point Troubleshooting Guide
It takes a lot of work to build and support a digital lead generation strategy. There are certain mandatory components of your online presence that must be fulfilled in order to effectively attract potential clients and capture their information. The worst thing you can do is to undermine the cumulative effect of your efforts by making one crucial omission in your online strategy. The following guide is for those who aren't satisfied with the volume of leads they are capturing online.

3. 8 Listing Presentation Tips
To convince potential home sellers that you're the real estate agent that will sell their home the fastest and for the highest price, you need to be prepared. Your listing presentation should highlight both your experience and your advanced marketing strategies. With that goal in mind, here are eight listing presentation tips that will help you WOW your prospects and win more listings.

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