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Top 10 Articles from August

ABCsSchool's back in session--but successful real estate agents never stop learning! Here are the articles that most piqued your peers' interest during the final few weeks of summer:

1. How to Impress on a Listing Presentation - by Shannon O'Brien of Market Leader
You only have one chance to create a good first impression. That chance lasts 100 milliseconds, according to Princeton University researchers. Knowing this, and knowing that homeowners typically only spend one day interviewing listing agents, puts the pressure on to make your listing presentation massively impressive.

2. Creating a Powerful Email Signature - by Katie Ragusa of Tribus
Saving the perfect email signature will limit the amount that you have to spend typing when you bring an email to a close. For your leads and clients, it can make an easy way for them to locate your contact information and website. However, when used incorrectly, an email signature can be quite a disaster.

3. Why Zillow and Trulia Don't Matter Today - by Matthew Ferrara
Today, the game isn't finding buyers but capturing sellers. For lots of reasons – investors, artificially low interest rates, strangling foreclosure laws - the nation is suddenly facing an inventory shortage in housing again.

4. 99 Blog Topic Ideas for Real Estate Agents - by Chad Bhalla of WebsiteBox
Creating good content is hard, and constantly coming up with new topics to write about can become frustrating--especially when writer's block sets in. So when you are feeling frustrated don't bang your head against your desk, check this list of 99 blog ideas for real estate agents.