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Top 10 Most Read Articles of February

showing couple agent 2Communication was on the minds of RE Technology readers during the month of love. Our #1 article, on appropriate email providers for agents, sparked controversy and many a passionate response. Data on what makes an email subject line alluring and what channels are best for communicating with clients captured your attention, too. What else were agents and brokers reading this month? See the list below to find out!

1. Why Agents Should Never Use Personal Email
I saw a news article recently about why real estate agents should use their personal email addresses. The article talked about the 10,000 selfish reasons why it benefits the RealtorĀ®. It was a grand display of the underbelly of self-centered real estate professionals. I am here to tell you that using a personal email for real estate business is STUPID and perhaps illegal.

2. How to Educate Buyers to Make Good Offers
Realtors see this again and again. As a listing agent, you are required to submit all offers to your seller, even the lowball offers. It is a horrible situation for the agent. Indeed, it is probably a horrible situation for the buyer's agent, too. It is embarrassing for a buyer's agent to submit a lowball offer to a seller. Buyer's agents should spend some time educating their buyer on the best tactic to win the home they are looking for with a good strategy for success. Here's how.

3. 5 Super Easy Tips to Make You a More Successful Real Estate Agent
Many real estate agents are successful because they are focused and have a consistent game plan that they follow on a daily basis. Today, I won't tell you how to run your business. Instead, I want to share a few common and helpful tips that we sometimes forget during our daily grind that can benefit you moving forward.