Our Top 10 Most-Read Articles of May

ChatGPT. People can't stop talking about it (and to it) — and apparently RE Technology subscribers can't stop reading about it, either. Three articles on the subject made our list of the most popular articles of May. Check them out at articles #1, #2, and #9 below.

RPR made a big splash last month, as well, with their release of Shareable Market Trends, which lets users easily share beautiful chart and graphs across social media and beyond. To learn more about this new feature, see article #3. To master this new feature, turn to article #10 to get a set of free eBooks on creative ways to use Shareable Market Trends in your business.

What else were agents and brokers reading last month? Check out the full list below to find out!

1. 8 Browser Extensions for ChatGPT
ChatGPT is here to stay. However, for now, it's penned up in its environment on OpenAI, and anytime you want to use it, you have to schlep on over there. That's why we've rounded up this list of ChatGPT browser extensions. They bring the power of ChatGPT directly into Gmail and social media, summarize web pages and videos, and so much more.

2. 23 Ways to Use ChatGPT in Your Real Estate Business
These days, it seems that you can't escape news about everyone's favorite AI tool, ChatGPT. In fact, in May, both Redfin and Zillow announced that they have added ChatGPT capabilities. But what Chat GPT can do for you, a real estate agent? In this video, Jimmy Burgess offers 23 ways that agents can use ChatGPT, including prompts to help you get the most out of this tool.

3. RPR Launches Hyper-Local Shareable Market Trends
RPR has unveiled one of its most exciting features ever: Shareable Market Trends!
With this powerful tool, REALTORS® can now easily share up-to-date, hyper-local market trends and housing stats like never before. Just a few clicks or taps from the website or RPR mobile app and you'll be sharing across all your favorite social media platforms and marketing touchpoints.

4. How to Identify Red Flags on Rental Applications
The internet is filled with stories of unpaid rent, damaged apartments, unreasonable tenants, scams, and unpaid utilities and charges. No landlord or property manager wants to rent to this kind of horror-story tenant. Protect yourself from getting into a contract with this type of person by avoiding these red flags on rental applications.

5. Top 5 Things Home Sellers Expect from Their Real Estate Agent
Silence is golden, but when it comes to real estate, you are expected to be anything but quiet. Every seller wants to hear the details of how you will get their property sold. Are you offering everything you can to help your listings speak loud and clear? Here are the five most important must-haves that are now the norm in real estate marketing.

6. The 7 Deadly Sins of Facebook Ads
Results from your Facebook ads not living up to your expectations? Instead of looking at what you should be doing — most of which you probably already know — let's look at what you shouldn't be doing.

7. 9 Real Estate Marketing Ideas for May
We're back again with another round-up of monthly marketing ideas. The weather's warming up, the barbeques are firing up, and there's no better time to power up your business by getting your name and business out there! Dive right in with these nine real estate marketing ideas for May.

8. 23 Ways Your Seller Benefits When Using a Pre-sale Renovation Firm
Despite higher mortgage rates, the lack of inventory in many markets has kept competition for new listings fierce. However, savvy agents know that having a conversation with every potential seller about using a pre-sale renovation firm can boost their success rate. Here's a comprehensive list of 23 distinct benefits sellers can reap when collaborating with a pre-sale renovation firm.

9. To AI or Not to AI: What are the risks and rewards?
For real estate agents, the question is no longer whether to use AI but how to use it effectively and responsibly. But what are the risks and rewards of incorporating AI into your real estate business practices, communications, and marketing activities? Here are some examples and insights to help you make informed decisions about AI.

10. Friday Freebie: 'Master the Market' eBook Series Will Help You Master Your Marketing
Your social media posts are about to get a lot more interesting! That's thanks to RPR's newly released Shareable Market Trends, a click-to-share feature that lets you quickly share charts and graphs to social media and your other marketing channels. This Friday Freebe highlights a series of free eBooks full of creative ways to use this new feature — and draw in leads with informative and attractive graphics.