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Top 10 Most Popular Articles of April

May 02 2016

springIt's official—spring is here and real estate markets across North America are about to heat up. If you're looking to better prepare yourself for the busy season ahead, look no further than our most popular articles from April. We've got everything from door knocking and open house scripts (#3), generating seller leads (#10), and even advice on recording a sales-oriented voicemail (#5).

Want to know what else captured the attention of agents and brokers last month? Check out our list below:

1. 6 Proven Ways Consumers Find Their Agents
If you could predict the method that consumers use to find you, would you make more of an effort to be available and prominent on those channels? We know how they're finding you... you don't have to guess. Consumers choose their agents thanks to two main agent efforts: marketing and relationship skills. Within both of these categories, there are some big winners.

2. Learn How to Make a Killer Listing Presentation in Under 12 Minutes
What kind of listing presentation do you show to your potential clients? Make your listing presentation stand out from the rest with these fun and inspiring tips from one of the best in the business. Learn the secret to creating an incredible presentation in this short video!

3. 4 Lead Generating Scripts for Listing Agents
Southern California based Realtor April Kass signed 16 listings and closed 9 escrows in her first year in real estate. Part of her secret to winning so many listings is how she approaches conversations while door-knocking or at open houses. Due to popular request, here we share four scripts April uses to generate seller leads in person.

4. Didn't Download the Top 10 Apps of 2016? Maybe You Don't Need to...
Here you are, stranded on a tropical island: just you, your phone, and dozens of people looking to you to sell them island homes. Despite getting drenched during your swim to shore, your phone is miraculously still working! Tragically, none of those amazing apps you downloaded survived. You're left with what is essentially the factory default model. Despite this, there are still a lot of ways you can use your phone to help you sell real estate to those stranded with you.

5. 3 Ways to Prevent Your Voicemail Message From Losing You Business
Callers who hear your voicemail want something from you. They have questions about listings, the services you provide, or the health of the local housing market that your voicemail doesn't address. Worse still, they may reach out to another agent if they want their questions answered quickly. "Clear and concise" are not desirable voicemail message attributes if they cost you business. Here are three ideas for making your voicemail message more effective and interesting.

6. The Psychology of Using GIFs, Memes, and Emojis in Your Emails
If you've been anywhere near the Internet or used your mobile device recently, you've probably noticed a few trends in the form of emojis, memes, and gifs. As they multiply and proliferate across every screen, website, and even into your own correspondence, we're faced with the predicament of if and when to utilize them in business situations. Is there an appropriate way to implement a gif when you email your broker or a new client? How about emojis?

7. 3 Ways to Make Your Real Estate Postcards Less Boring
One of the most difficult problems with postcard farming is that you have so many competitors in your farm area that want to sell the same homes you do. So how do you stand out from the crowd and get the attention of the homeowner when they are considering selling their home? To start, let's discuss the ways you DO NOT want to try and grab their attention.

8. 5 Habits That Make You a Less Productive Agent
Are you maximizing your productivity as a real estate agent, or is it a constant battle for you to work smart and complete your tasks each day? I sleep better at night when I feel like I had a productive day, and I can't help but feel frustrated on the days that I wasn't as productive as I could have been. Here's a list of five habits that interfere with productivity, and some suggestions on how you can turn them around to be a more productive agent.

9. Are You at Risk of Losing Your Facebook Access?
There is definitely an opportunity to grow your business on Facebook, if you do it well. But many real estate professionals are still mixing business with personal. Aside from posting things that get you in trouble, did you know you could lose access to Facebook permanently if you use your personal account to promote your business instead?

10. [Video] How to Use CMAs to Generate Seller Leads
Looking for a way to enhance your offline prospecting efforts like postcard farming and door knocking? How about a way to find more listing leads online? Your CMA solution may be all that you need for attracting and converting potential sellers. We found out how to leverage CMAs for seller prospecting during a live webinar last week. Did you miss the event? Not to worry–just check out our recording and notes to get up to speed.