Facebook Ads: A Step-by-Step Guide for Creating High-Converting Ads
Do Facebook ads still convert leads? They do if you know what you're doing, according to real estate agent and coach Mike Sherrard. In this video tutorial, Sherrard walks viewers through the exact steps needed to build and deploy Facebook lead ads — with special attention paid to pre-deployment preparation and to finding leads afterwards. This tutorial offers handy, actionable tips like targeting custom lists of homes under a certain price point, and using images in your ads from homes that are slightly above the targeted price point to intrigue viewers and increase engagement. Watch the video to get other great tips and detailed guidance, like: Setting objectives, budgets, and targeting parameters Using campaign end dates to prevent unintended long-term spending Tips for targeting the Spanish-speaking market The top four ad placements work best Image tricks for increasing engagement Where to find leads from your ads in Facebook And more! Related Reading Paid vs. Organic Search for Real Estate Sites 8 campaign ideas for finding more listings 10 Questions Home Sellers Ask Google (and 40 Key Phrases to Target Them)

Real Estate Social Media Strategy: How to Boost Engagement in Your Online Community
In the realm of real estate, having an online presence has become more crucial than ever. Enter social media, the digital playground where potential buyers, sellers, and investors gather to explore properties, seek advice, and make connections. However, having a social media account is just the beginning. To truly stand out and succeed, you need a well-crafted social media strategy that fosters engagement within your online community. In this post, we'll unveil the secrets to boosting engagement in your real estate social media strategy. Know Your Audience, Be the Audience Take a moment to tap into your inner detective before you jump right into content creation. Who are your ideal customers? What are their inclinations, routines, and problems? Once you've figured it out, make sure your content speaks to their interests. Share articles that address their queries, allay their worries, and highlight homes that fit their ideals. The secret is to think like your audience, foresee their needs, and give them value that keeps them coming back for more. Consistency Is King Imagine living in a society where you only ever brush your teeth when you feel like it. I know, it's not a pretty picture. In order to be effective on social media, consistency is necessary. Make a posting schedule and follow it. A consistent posting schedule, whether it be twice a week or every day, not only keeps your audience interested but also increases your credibility. A consistent stream of content also keeps your brand top-of-mind for potential customers, increasing the likelihood that they'll think of you when it's time to buy or sell a home. Content Variety: The Spice of Engagement Variety is essential for success on social media as well as being the "spice of life." Avoid limiting yourself to just real estate listings. Blend it up! Send out eye-catching images, educational infographics, captivating videos, and even behind-the-scenes peeks at your real estate journey. Engage, inspire, and educate your audience. Think about giving virtual tours, taking questions from the audience in real time, or sharing achievements. A variety of content keeps readers interested while showcasing your knowledge and personality. Harness the Power of Hashtags Think of hashtags as your friends on social media. They enable a larger audience outside of your followers to find your content. Don't, however, overdo it and overuse hashtags in all of your posts. Be judicious. Look up popular and pertinent hashtags for the real estate industry, then naturally incorporate them into your posts. This tactic not only increases the visibility of your content but also strengthens your authority as a subject matter expert. Engagement Isn't a Monologue In social media, communication happens both ways. Dialogue is what engagement is, not a monologue. React quickly to interactions, messages, and comments. Show a sincere interest in the ideas and questions of your audience. Actively interacting with your audience helps to build trust and loyalty as well as a sense of community. Encourage conversation, elicit thoughtful responses, and value every interaction because each one contributes to the development of solid, enduring relationships. User-Generated Content: Sharing is Caring Imagine the thrill of seeing your photo on a real estate agency's social media page. That's the power of user-generated content. Encourage your clients to share their experiences, photos of properties they've purchased through you, and even their home decor inspirations. Not only does this show that you value your clients, but it also adds authenticity to your online presence. People trust the words of their peers, and these posts act as real-life testimonials, bolstering your reputation. Storytelling: Where Magic Happens In a world saturated with information, stories cut through the noise like a breath of fresh air. Share your real estate journey, the challenges you've overcome, and the heartwarming success stories of clients you've helped. People connect with stories on a deep emotional level, and when they connect with you, engagement naturally follows. Use the power of storytelling to make your brand relatable, memorable, and inspiring. To conclude, in the vibrant landscape of social media, your real estate business has the potential to shine like a diamond. Crafting an effective social media strategy that boosts engagement in your online community isn't rocket science, but it does require careful planning and execution. Know your audience, be consistent, diversify your content, harness hashtags, engage authentically, share user-generated content, and weave compelling stories. By following these steps, you'll transform your online presence into a thriving hub of interaction, connection, and, ultimately, real estate success. So go ahead, take the plunge – your engaged online community awaits! To view the original article, visit the Transactly blog.

Writing Services from RE Technology

Let’s face it, you don’t have the time or the bandwidth to create content on a regular basis. Even if you had the time, your efforts are better spent on business development or using your own unique skills. Now, you can leave the writing to us. We have a solution for you – our new suite of Writing Services. Why Choose RE Technology Writing Services?There are many reasons to choose our Writing Services. Our content is of the highest quality. We are experts in the real estate industry, making us uniquely qualified to write industry-related content. We understand the principles of branding and brand management. We’ll make sure your copy clearly articulates the factors that set you apart from your competition. We’ll schedule a phone conference to discuss your ideas and requirements. We’re seasoned professionals, so we can ensure quick turn-around and time efficiency. The Details Services AvailableIf you want it, we can write it. In general, our most popular services are: articles, press releases, directory profiles, blog posts, and Web pages. PlacementSo where will all this fantastic content live? You own it – put it anywhere you’d like. With your permission, we’ll place it on a variety of sources to ensure maximum exposure. The content can be posted on www.retechnology.com, your blog, your website, and social media sites (i.e. Facebook, Twitter, LinkedIn). FrequencyWe can write up to one article per week for each client. However, if you require more content for a time-sensitive project, we will work with you to make special arrangements.

Real Estate Agent Referrals™

Real Estate Agent Referrals™ - Real Estate Agent Referrals™ is a free referral service for Real Estate Agent Directory™ (READ) members. Agents are able to post referrals and find qualified agents to service them, using the Directory for networking and trusted source for finding the right agent for their needs.http://www.facebook.com/RealEstateAgentReferrals

Advertising on ActiveRain

ActiveRain is a free networking and online marketing platform designed for real estate professionals to network, share resources and create blog personas. Agents on Active Rain share information and learn about technology, social media, and marketing to help real estate people evolve their businesses. ActiveRain offers targeted advertising opportunities for anyone looking to connect with consumers or with other real estate professionals. Advertising options include: Daily Sponsored Post: The top position on the ActiveRain Feature Board is now available for paid placement. Sponsored posts run for 24 hours, from 12:00am to 11:59pm Pacific. Automated Network Ads: ActiveRain offers the ability to run 125 x 125 tile ads (shown in green) on all non-blog network pages: Login, Search, Groups, Blogs, and My Home. Ads are pulled in rotation from a maximum of 100 sponsors. Channel Sponsorship: Sponsors maintain an exclusive presence within their sponsored channel (highlighted in red), with both channel banner and tile ads (highlighted in gold) appearing above the fold. In addition, Pro Channel sponsor tile ads appear in rotation with Self-Serve Ads (highlighted in green) on all non-blog pages—login, search, groups, blogs, etc. Corporate Channel: Provides businesses with the ability to start conversations about their products and services and tune into real-time market feedback. In addition to the same banner and tile placements of¬fered on other channels (below), Corporate Channels are featured on the ActiveRain home page. Business Builders: Business Builders is an online marketplace for products and services that can help drive the success of real estate business. It provides a place for professionals to try to build brand awareness and drive traffic to their site. Daily Newsletter: When agents advertise in the ActiveRain multimedia newsletter, their message appears alongside select member-generated content reflecting industry trends and topics. Each newsletter includes six paid ads—one highlighted headliner, two body text ads, one featured video, and two right margin skyscraper ads. The newsletter is generated via email Monday through Sunday.

TurnKey Suite™

TurnKey Suite™ - An all-in-one solution, TurnKey Suite™ provides agents with everything needed to build and manage their social presence on Facebook. TurnKey Suite™ includes: • Creation of a new Facebook Business Page (or remodeling of an existing one), with custom-branded graphics, and optimized with lead generating apps. • IDX Home Search™, Facebook’s top-rated MLS search service that makes the agent the point-of-contact for any listing, and also imports any of the agents’ own active listings. • Page Management – HomeASAP’s team of experts will increase traffic and engagement to the agent’s page using handpicked real estate content. • Marketing Consultation – HomeASAP’s team of Marketing Consultants provide the agent with consulting on their Facebook marketing, providing tips and helping with Facebook advertising, if desired by the agent. https://www.facebook.com/TurnKeySuite

Top Producer Now Offers Leads to Real Estate Agents
Top Producer Social Connect delivers an affordable, high-volume of social media leads paired with Top Producer's new, state-of-the-art CRM platform to nurture leads on the agent's behalf. HUNT VALLEY, MD, June 1, 2023—Top Producer Software, a leading provider of cutting-edge real estate software solutions, announced today that it will begin offering Social Connect, its first-ever social media lead product for real estate agents. The Top Producer team has spent the last few years developing an all-in-one business management platform that includes marketing automation and smart follow-up technology to help agents nurture leads and streamline their business. With this powerful new system in place, the team is now ready to pair it with affordable online lead generation. Top Producer Social Connect combines expertly-crafted social media marketing with automated nurture to help real estate agents grow their database and convert more leads into clients. The Top Producer system nurtures leads on the agent's behalf with content created by marketing specialists that is designed to engage and impress prospects. To succeed in real estate, Top Producer knows you need to continually expand your network. With over 95% of home buyers using online tools during their home search, one of the best ways to get a steady stream of leads is through social media. Not only does social media advertising help agents reach a broader audience, Social Connect ads are displayed to leads which the advertising algorithm has identified are more likely to buy a home. The technology behind Top Producer Social Connect has undergone rigorous testing and development over the last year. As a result, it's delivering exceptional value and service for agents and their prospects. "Before coming to the market with our first lead product to connect consumers with real estate professionals, we wanted to create even more meaningful conversations for agents by enhancing our proven lead engagement technology," said Kerm Foltz, Top Producer's Senior Vice President of Operations. "Social Connect generates a large volume of affordable leads with accurate contact information, and is paired with our smart follow-up technology. It's a game changer for our customers with the number of quality interactions being generated." With access to one of the largest MLS networks, live MLS data is used to create active and sold listing ads that are then optimized by a team of advertising experts. The only thing agents need to do is choose their target city and budget—the rest is taken care of by Top Producer Social Connect. "I was surprised at how hands free the system is for real estate agents," said Marty Soller, a Top Producer Social Connect customer. "I've got 59 leads in the first three weeks—that's crazy." Fully integrated with Top Producer's industry-leading platform, incoming Social Connect leads are sent to the CRM where they are automatically nurtured with relevant content. Branded market reports, infographics and other media educates leads about their market and homebuying process with the goal of engaging and turning them into clients. "The lead nurture content is one of the big advantages of Top Producer Social Connect. Messages don't sound canned, have a better personality than other lead generation follow-up systems and include nice infographics," said Marty Soller. Knowing that real estate agents need relevant insights to make meaningful connections, all of their leads' important activities are tracked in a centralized location in the CRM. For every lead, their communication history with the agent and all of the properties they inquire about are saved within their contact record, helping the agent provide exceptional service. About Top Producer Software Top Producer has been a leading provider of innovative real estate software solutions for over 40 years. Tens of thousands of real estate professionals rely on Top Producer's all-in-one business management platform to streamline their business and maximize their network. Top Producer Software is part of the Constellation Real Estate Group, for more information, visit: topproducer.com.

Vendor Resource Manangement
Vendor Resource Manangement is a nationwide REO Asset Disposition Company specializing in reducing marketing time while maximing recovery. This is accomplished using a trained vendor network of real estate professionals. VRM is a division of PCV Murcor Real Estate Services. To get your REO Certification and join are sales vendor network, go to www.vrmco.com.

RealtyPlug
Easily add your listings and a property search to any of your websites, blogs, and your Facebook page. Plus, any listings you enter are distributed to Zillow, Yahoo Real Estate, Trulia, Oodle, Facebook, and more. IDX is not required. Visit http://www.RealtyPlug.com to try it for free.

ActiveRain
ActiveRain is a Seattle, WA technology + media company that operates the largest and most active social network in the real estate space. Our roots go back 6 years, but unlike many new "real estate technology" companies, we are not trying to change the business model. Rather, we're looking to provide the technology to augment an existing one. Over the years, we've worked closely with agents and companies both large and small, providing the technology to support their core business: selling homes. Our primary goal is to empower the real estate professional, and as an extension, educate and empower the consumer. In June 2006, we launched the ActiveRain Real Estate Network, a social network and marketing platform for real estate professionals. This network helps agents to create business relationships both within the industry and with consumers.

Tech Media Marketing, Inc.
An Internet Marketing Leader - Specializing in Digital Marketing Strategies, Internet Marketing Consulting, Automated You Tube Virtual Tour Video Creation and Marketing System, Virtual Tour Video SEO, and Social Networking Integration. Conversion Driver System to Drive Website visitors into your place of business. Retargeting | Remarketing services and Pixel Targeting. Increase your ROI on your Internet Marketing dollars, call today for a FREE Consultation! 425-835-2404