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How Top Agents Are Winning on Social Media
Wednesday, October 23, 2019 at 11:00 AM PDT Marketing today requires a coordinated one-two punch of brand-building combined with predictable lead generation systems. Neither is enough on its own. But together, they provide the backbone of every successful team. In this webinar, we'll focus on simple tactics you can use to increase your brand-game on social media right now... which will create better lead generation opportunities in your future. Join us for the how-to on building success in real estate! Register now!
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How to Generate Real Estate Referrals Using Local Online Groups
What's the least favorite part of your job as a real estate agent? Most would say cold calls or introductions. The process of seeking out new leads without a previous connection or relationship can be very difficult. Cold calling is not only difficult, but often uncomfortable and unproductive. How do you respond when someone you don't know calls you out of the blue? Are you open to doing business? Not likely. When you become a local leader in your community, the amount of cold sales activities you need to conduct dramatically decreases. Why? Because people know and trust you in your community. When they think of you, they associate positive feelings towards real estate and actively look to refer you to others. The Power of Local Groups for Real Estate Professionals When it comes to increasing the number of referrals you are receiving, you have several options to choose from: Reach out to your current and past clients and ask for referrals. You can partner with other types of real estate professionals and access their client base. Join and create groups in your area and forge new relationships with potential buyers and sellers. Local groups are one of the most powerful tools available to real estate agents. If you are not active in at least two groups, you are missing out on a massive opportunity. Groups in your community can be a gold mine when it comes to referrals. There are many agents who have already discovered the power of groups but have failed to recognize the opportunity within online groups. Local Online Groups Traditional meetups and groups are still very valuable. There is something about face-to-face interaction that seems to create the strongest bonds. However, there are many online group opportunities which other real estate professionals have not yet discovered (or don't understand). There are four types of online groups that would be a fantastic place to start to generate more referrals: Facebook Groups LinkedIn Groups Subreddit Pages Online Meetups Using Local Facebook Groups to Generate Real Estate Referrals Out of the four types of online groups we are analyzing, Facebook groups have the most people interacting with them. In North America, about 70% of the adult population is on Facebook. With recent algorithm changes, advertising on Facebook has become more difficult, but groups are still extremely useful to real estate agents. You have two options with Facebook groups: create your own or join existing groups. We recommend that you do both. In your local area, there are likely already dozens of groups that you can bring value to. Most cities have groups that focus on networking, entrepreneurship, social good, and real estate specifically. Request to join the groups that have a large number of active users and start contributing. As a real estate professional, you have a lot to share. The more value you give to the group, the more people will take notice. Facebook Referrals You might find that potential clients reach out directly to you on Facebook or they might be more receptive to your advertising after seeing your interactions on the group. In the Facebook groups that contain other professionals, look for opportunities to refer business in their direction. A good deed never goes unnoticed. Before long, you will have a stream of solid referrals coming back in the other direction. If you create your own group, you can facilitate the referral process. You should be finding out what every single member of the group needs, then refer leads their way whenever possible. LinkedIn Groups for Real Estate Referral Generation LinkedIn may have fewer users than Facebook, but the users that are on the platform may be more valuable to you. Why? Because they are professionals of some kind and likely a) have disposable income and b) place value behind professionals and formal designations. If you are hoping to join or create a localized LinkedIn group, you really need to bring tangible benefits or value. When users are on LinkedIn, they are there to do business. What value do you bring to the group? Are you advancing the conversation, or watching from the background? If your local city or town doesn't have a LinkedIn networking group, this would be a great place to start. If one already exists, join it, and look to create a group that focuses on real estate. Worst case scenario, this is an opportunity to increase your sphere of local influence and drive more traffic back to your social media or website. LinkedIn Is Made for Referrals Individuals on LinkedIn are in a business mindset. They are ready to receive and provide value—and they want everyone else to watch that exchange. A group is a perfect environment to facilitate this value swap. Provide value. Then provide more value. Then provide even more value. And then, feel free to ask for all the referrals that you want. As long as you are giving something in return, LinkedIn users will be open to referrals every day of the week. Reddit for Real Estate? If you are unfamiliar with Reddit you may only know it as a website for sharing funny videos and ridiculous cat pictures. Reddit is one of the most under-utilized marketing tools out there. Every professional should be interacting with it in some capacity. The groups on Reddit are referred to as subreddits. There are large subreddits that cover topics such as global news or viral videos. There are also smaller subreddits which can be localized and tailored to serve a small area such as a city. And, like Facebook or LinkedIn, you can look to join pre-existing subreddits or you can embrace your leader role further and create your own. The Reddit environment is a little different than traditional social media platforms and might take some time to get comfortable with it. The advantage, however, is that Reddit is full of consumers and it is not known as a marketing environment. Users don't have their guard up like they do on Facebook. That being said, if you can find ways to provide value on Reddit, cultivating referrals should come easily. Taking Your Meetups Online You already know the power of local meetups and mastermind groups if you follow Parkbench in any capacity. In order to increase the scope and reach of these groups, consider taking them online. Online meetups can serve many different purposes. Everyone in the local group might be looking to increase their knowledge in a particular area (real estate investing, negotiations, etc.) or the goal may be to simply network. One of the biggest advantages to an online group like this is the turnout rate. When you host a physical meetup, people may be hesitant to enter a new environment or they might be too busy to travel to the meeting location. With an online group, they can join the conversation with a click of a button. It might take a little longer to create and grow these groups, but trust us, it will be worth it. These meetings will be much more intimate than a Facebook or LinkedIn group, especially if you use video for the calls. Don't be afraid to start small and invite some of your friends and current clients. Remember, just like any other group, if you are providing value, you will eventually get that value in return. Step into Your Role as a Local Leader Are you ready to join and start some groups of your own? Can you feel your identity as a local leader growing? Don't let this motivation fade! Go and join two or three groups right now and add a post about the current real estate conditions in your area. You have so much value to give as a professional beyond your real estate expertise. If you consistently share that value, you will have more referrals than you know what to do with! Did you enjoy the insights from this article? If you want to learn more about becoming the real estate leader in your community, consider sponsoring your area with Parkbench. Click HERE to see if your area is available! To view the original article, visit the Parkbench blog.
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Real Estate Hashtags: Solving the Mystery!
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Open House? Live Tweet It.
Social media is a great way to market yourself as a real estate agent. You may find yourself looking at new ways to share a listing or advertise for an open house. One great way you can showcase an open house is by live tweeting it. Twitter is a platform that is meant for short, quick messages that you can share with your followers and allow them to engage with you in real time. Twitter is a great way to keep a conversation going, but that isn't the only benefit to live tweeting an open house.
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Elevate Your Real Estate Marketing Success with an Elevate Educational Boot Camp
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Privacy Changes Coming to Facebook Groups
Facebook, one of the largest social media platforms in the world, is one of the best tools you can use as a real estate agent. It offers endless opportunities for you to engage with potential buyers. One of those opportunities, Facebook Groups, enables you to create a group that can be targeted to a specific location or audience. While Facebook Groups are great, there are some upcoming changes that may impact the success of these groups. To get you ahead of the changes, we outlined them and how they may impact how you use groups for your business.
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5 Simple Steps to Share Your RPR Market Activity Report on Facebook
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Best Real Estate Instagram Accounts to Follow
When I decided on a career in real estate, my parents weren't surprised at all. Back in my school days, kids my age were watching MTV Road Rules while I was watching The Real Estate Channel. It's weird, but true, call my mom. (MTV did finally jump on the boat and introduced MTV Cribs.) We may have traded the listings channel for HGTV, but one fact remains: these channels exist for the millions of us who are fascinated by other people's homes. Now, to get your real estate fix on the go, let's explore the best real estate Instagram accounts to follow.
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6 Real Estate Marketing Lessons from Kim Kardashian
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6 Tools to Help Your Social Media Thrive
Most agents know what social media platforms they should be using. What they don't know, however, is that there are many tools that can make success on social media easier. Take a look at these six recommended tools to help your social media thrive.
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How to Boost Your Real Estate Website Traffic 10x with Pinterest
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Real Estate Agent's Ultimate Live Streaming Guide in 2019
In 2019, live streaming content for your real estate business is one of the most lucrative social channels on which to generate tons of organic traction. Most real estate agents are not using the power of live streaming to its full potential. While hosting one of our webinars with local real estate agents, we found out that the biggest obstacle agents are facing from doing live streams is lack of training. Agents do not know how and what kind of content to create for their live videos. In this guide, we will go over everything you need to know about creating live streaming content for your real estate business. We will also share some blueprints of how to use live streaming videos to reach out to homeowners.
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Use These Holidays for Great Social Media Content
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Increase Your Inbound Leads with Twitter and LinkedIn
LinkedIn Most people in the business world have a personal LinkedIn, but what many people don't know is that LinkedIn can be just as, or even more effective, for creating connections when you set up a company page. Company pages give you access to connecting with tons of local and distant people or companies in your field of work and if it is done right, can lead to lots of potential business. Follow these five ways to increase real estate leads using LinkedIn and see the difference for yourself.
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Facebook Messenger Bots: How to Automate Conversations to Qualify Leads and Stay Top of Mind
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10 More Ways to Increase Real Estate Leads Using Instagram
Out of all social media, Instagram users are the most likely to "take action" on posts. Because of this, Instagram has become a very welcoming place for businesses. Engagement is encouraged in a much stronger way than on other social media platforms, and there are endless possibilities when it comes to advertising on Instagram. Take a look at these ten ways to Increase your real estate leads on Instagram and take your profile to the next level.
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Facebook Business Page Training
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10 More Ways to Increase Real Estate Leads Using Facebook
People often feel like their company needs a Facebook page, rather than wanting to have a Facebook page, because many people do not know how to properly use Facebook to help their company. Not knowing the right way to use Facebook to help increase leads can cause people to dread having an account altogether. By following these ten steps to increasing real estate leads by using Facebook, you will be more excited than ever to set up a company account and get started.
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4 Real Estate Tips for Turning Listings into a Social Media Lead Magnet
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Making the Best of the Facebook Pixel Changes
Facebook, probably the most famous social media platform on the planet, has made some changes to their privacy settings in an effort to regain the trust of their users. After plenty of scrutiny for how users' data may be collected, their latest announcement includes a change that favors consumers while having the potential to negatively impact businesses.
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Must-Follow Pages and Facebook Groups for Your Real Estate Business
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The Facebook for $1/Day Strategy
Facebook can be frustrating if you're trying to use it to grow your real estate practice and career. Whether it's sharing content, running ads, or getting leads, the Facebook formula isn't always so simple. That's why we reached out to a very special guest instructor, Dennis Yu, from Blitzmetrics. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is the co-author of Facebook Nation – a textbook taught in over 700 colleges and universities! Dennis shared with us his "Facebook for a $1 a Day" strategy. Dennis's Facebook tips and strategies will likely become some of the most powerful advertising methods in your repertoire.
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How to Attract Real Estate Leads on Instagram
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Generating Leads on a Budget
Paid lead sources are an easy and efficient way to fuel your business' lead funnel. But if you're just starting out or haven't found your real estate rhythm yet, you may be on the hunt for some free lead generation strategies. Check out these five free lead generation strategies below:
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The $14B Social Platform Your Competition Has Overlooked
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How to Plan Your Next Real Estate Post on Instagram
Currently, there are 25 million business profiles on Instagram. Is yours one of them? If your business is not on Instagram yet, you are missing out on potential leads and eyes from over 500 million daily users. Fortunately, it's easy to get started. Follow our step-by-step guide to get your business profile up and ready and plan your next real estate post.
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5 Facebook Groups Realtors Should Join Today
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4 Tips for Growing Your Real Estate Business with Instagram
No matter what platforms you prefer for marketing your real estate business, there's no doubt that visual marketing is a massive key to attracting qualified real estate leads. That's just one reason why Instagram, one of the most popular social platforms in the world, is also among the best places online to promote your real estate business. Having a plan based on proven practices is crucial to Instagram success, and we're here to help you get started with four tips for growing your real estate business with Instagram.
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Facebook Ad Changes for Real Estate: What Agents and Brokers Need to Know
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Facebook Live for Your Business: As Easy as Point-Click-Shoot
Are you wondering how you can engage more with your followers on social media and build your business at the same time? There are many ways to do this. Probably one of the best is to use video – more specifically, Facebook Live. Using Facebook Live to build your business will not only help you engage with your friends on Facebook, but will also provide you with opportunities to showcase the different aspects of your business. Whether you are trying to provide tips for your clients or show a listing, Facebook Live might be the next best thing for your business.
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5 Simple Steps to Share Your RPR Market Activity Report on Facebook
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Simple Social Media Marketing Strategies for Real Estate Agents
Real estate agents have been using social media to connect with real estate clients for many years now, leveraging sites like Facebook, LinkedIn, Twitter, Instagram and YouTube to reach and engage clients and prospects – all with a goal of driving new business. If social media is on your radar as a marketing strategy to explore but you're not sure where to start, here are a few simple social media strategies you may want to consider.
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How to Promote Your Business and Brand with Facebooks Ads
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How to Sell Your Listings Using Video and Social Media
Have you ever wondered what you can do to take your real estate business to the next level? Sue "Pinky" Benson figured out the best option: use videos. Benson is a Realtor based out of Naples, Fla. When she moved there three years ago, she found that the market for real estate was extremely competitive. She knew she needed to create a competitive edge that would separate her from the other Realtors. Two and a half years later, her idea to branch into videos paved the way to her success.
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The Dos and Don'ts of Content Marketing in Real Estate
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Building Your Brand on Instagram? These Tips Can Help!
Real estate statistics consistently show that buyers do their search online. Some put it at 84 percent of Baby Boomers and 94 percent of Millennials using various websites as their primary search for real estate. With these numbers, it's no wonder so many businesses turn to social media apps to build their brand. One popular app to build your brand online is Instagram. If you're unfamiliar with Instagram, it is a social media app that is entirely based around photography. It allows you to share pictures and short videos with people that follow you. The percent of adults using Instagram has grown from 28 percent in 2016 to 35 percent in 2018. Twenty-one percent of Baby Boomers and 34 percent of US millennials use Instagram, and overall, Instagrammers are the social networkers most likely to follow brands. With these statistics in mind, we put together the basics to help you enhance your Instagram game and close your listings faster.
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How Real Estate Agents Can Use Social Media to Generate Leads
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Real Estate Marketing: 4 Tips to Stand Out on Social Media
As a real estate professional, you already know how important it is to advertise your services to attract (more) clients and close those sales. Luckily enough, there are many ways in which you can set yourself apart from other real estate agents, and using social media is definitely one of them! Over 3 billion people around the world are logging onto different social media accounts every day. That's over 40 percent of the globe's population! So, there's no point in telling you that social platforms have a huge potential for generating leads and that you should invest time in using them to promote your business. Here are a few easy tips on how to tackle everything:
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5 Easy Ways to Promote Your Business During Your Downtime
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Facebook Business Pages: 4 Hidden Features to Boost Visibility
Want to maximize your presence on social media as a brokerage or individual agent? A Facebook Business Page is a great starting point--so long as you're venturing past the default settings. Whether you recently set up shop or your business has lived on Facebook for a while, fine-tuning your page with the following tools is a must. Learn how to customize your layout, communicate with customers, compete for business, and analyze trends:
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[Best of 2018] 93 Leads from a Facebook Post: One Agent's Strategy Revealed
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How to Get the Most Out of the Different (Free) Features on Your Social Media Accounts
Social media has grown substantially in the last decade. Before the emergence of our most popular social networks--Facebook, Twitter, and Instagram--connecting with others and marketing to new audiences was a very different ball game. In today's tech-savvy world, it is easier than ever to stay connected with others. However, some of the best features on the most popular platforms often get overlooked. What are they? Here are free features you may know about but aren't using just yet!
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December Content Ideas for Your Blog and Social Channels
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Get More Leads by Posting Content Followers Want to See
Creating content for your social channels can sometimes feel like a challenge. Between selecting the right image for your posts and thoroughly considering the text that goes with it, you are left wondering how to get your content maximum exposure and engagement. With this social media guide, selecting the optimal message type, number of characters, hashtags, and emojis for each social network is going to feel like a breeze.
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Facebook Business Page Strategy: SEO 101
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A New Guide to Facebook Ad Targeting
As the largest social media platform, Facebook offers unique opportunities to connect with potential leads. Unfortunately, due to changes to Facebook's algorithm, companies have been finding it more and more difficult to get organic traffic to their Facebook posts. This means that today, Facebook success is largely dependent on creating a strong advertising strategy, which requires a combination of appealing ads and targeting them to the right groups. This, too, is harder now than it used to be, but it's not undoable. There are still several options you can use to target your ideal audience with Facebook ads.
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3 Pro Tips for Using Instagram Stories for Real Estate
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November Content Ideas for Your Blog and Social Channels
Creating fresh, unique content is an important part of growing your social media audience. However, coming up with new content ideas can be hard! Instead of spending hours trying to come up with new ideas for your social sites and blog, check back with us each month for a list of ideas you can expand upon. Find November's topics below to get started!
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5 Rules for Staying Safe on Social Media
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The Ultimate Beginner's Guide to Social Media Marketing for Real Estate
In the beginning, social media was optional in real estate. Fast forward to 2018, and social media is now virtually a requirement. In fact, it has become so ingrained in our society that consumers expect to see the people they work with on social media. Having social media pages is good, but you won't get the true value until you are active online. In reality, a Facebook page with three entries from 2015 could actually hurt rather than help your business. This guide will provide you with an overview of social media and links to resources you can use to expand your knowledge.
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How to Use Instagram Stories Ads for Real Estate
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93 Leads from a Facebook Post: One Agent's Strategy Revealed
Vanessa Calhoun knows the secret to budget-friendly real estate leads. From a single boosted post on Facebook, the Atlanta-based agent won almost 100 leads--and now has three buyers IN CONTRACT. Calhoun boosted the post below from her Facebook business page for $100 for three days to people within a 25 mile radius around her listing. "The reach was 9,240. I had 433 link clicks and generated 93 leads," Calhoun says. "I spent $100.00 total." Though Calhoun describes her boosted post as "nothing fancy," she managed to spend a budget-friendly $1.08 per lead. What are her secrets to success? Find out below! 1. Quality Listing Photos Bad listing photos are a great way to junk up nice marketing materials--and an even better way to spend more than you should on your marketing campaigns. Photos are what attract people to your Facebook ads or boosted posts, so make sure they're top notch. Calhoun makes sure she uses professional photos for each of her listings. 2. Smart Pricing Notice that Calhoun lists the price of the home in her post. She says that it's a good price for her area, and highlighting that draws people in. It's a smart strategy--overpriced houses tend to linger on the market. Think of price as a tool for attracting buyers and multiple offers. Using price to create high interest in a listing can generate multiple offers, which gives sellers leverage to negotiate for a higher price. (Need to convince a seller to reduce the listing price? Try this advice.) 3. Smart Lead Capture Tactics What does every ad or boosted post need? A landing page! Calhoun uses a tool called Listings-to-Leads, which lets agents generate landing pages and a wealth of other marketing collateral. For this boosted post, Calhoun sent click-thrus to a single property website from Listings-to-Leads. In order to increase conversions, she set the site's lead capture form to pop up immediately (see the screenshot below). To view the site, visitors must either connect with their Facebook or email address. Either way, you get their contact information. While, yes, forced lead capture will drive some click-thrus away, the ones who DO give up their contact information are more likely to be interested buyers--and warmer leads. 4. Connect Your CRM Once you win a lead, don't let it slip through the cracks! Calhoun makes sure all her leads automatically go from her Listings-to-Leads site into her Market Leader CRM. There, they are automatically assigned to appropriate drip campaigns so that she can continue to nurture them. Ready to get started on your own high-converting marketing campaigns? Try Listings-to-Leads FREE for 14 days.  
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Increase Your Social Media Engagement with These 5 Best Practices
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October Content Ideas for Your Blog and Social Channels
Creating fresh, unique content is an easy way to make an impact and grow your social media audience. However, coming up with content ideas to write about can be hard! Instead of spending hours trying to come up with new topics for your social channels and blog, check back with us each month for a list of ideas you can expand upon. Find October's topics below to get started! Tip: Set measurable, attainable goals with clear start and end dates to help you stay focused and grow your online presence.
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Think Outside the Box: 4 Other Social Media Sites You Should Join
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Debunked: 4 Myths About Running Facebook Ads
If you haven't tried Facebook ads yet, we get it. It can feel intimidating at first, especially with a lot of myths floating around about how much it costs and what you need to get started. But the fact is, when you're weighing how to advertise your listings and deals, Facebook is a great option. Facebook ads are effective and easy to get running (we promise!). Let's separate truth from fiction. Here are the top four myths about Facebook real estate ads:
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5 Social Media Tips to Launch Your Real Estate Brand and Win Clients
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6 Tips and Tricks to Get Organic Followers on LinkedIn and Twitter
There's a lot of information out there discussing the ways a brand can organically grow its Facebook Business Page, but sadly, not as many resources regarding other social media platforms. Yes, Facebook may be noted as the largest social network, but your business can (and should) expand its reach across other sites. LinkedIn and Twitter, for example, are two channels where many businesses set up profiles, but never fully utilize their accounts. Let us familiarize you with the benefits of LinkedIn and Twitter and provide a little insight on why your business should actively try to expand its reach on both.
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Maximizing Facebook: Boost Your Posts or Post More Ads?
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How to Use Social Media to Connect with Your Real Estate Leads
Nine in 10 home buyers rely on the internet as one of their primary research resources. To meet these searchers and make sure they work with you and not another agent, you should connect with them on the platforms they use to seek answers and discuss information about home buying and selling online—social media.
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September Content Ideas for Your Blog and Social Channels
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August Content Ideas for Your Blog and Social Channels
Posting fresh, unique content is one of the best ways to make an impact and grow your social media audience, but coming up with content ideas can be hard! Instead of spending hours trying to come up with topics, check back with us each month for a list of ideas you can expand upon. Find August's topics below to get started! Tip: Sharing pictures of happy clients in front of their new home is great! Just remember to have them sign a photo release form first.
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The Do's and Don'ts of a Real Estate Agent's Social Media
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How to Use Instagram for Real Estate Marketing
Do you really need to use Instagram for real estate marketing? You're busy and on the go. But using Instagram for real estate business success has become essential! Top-selling Realtors know how to do it. You should too. Here we'll give you the insider info on just how to use Instagram for real estate. These tips and tricks are designed to be incorporated into even the craziest of on-the-go schedules.
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IGTV and Video Marketing for Your Business
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July Content Ideas for Your Blog and Social Channels
Nothing can make an impact and help grow your business like fresh, unique, local content. However, it can be hard to come up with new content ideas each month. Instead of spending hours trying to come up with new topics for your social channels and blog, check back each month for a list of ideas you can expand upon. Find July's topics below to get started! Tip: Don't spread yourself too thin. It's better to use two or three social sites really well than nine or ten poorly. Download a printable version of these topics here! Holidays and Occasions
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How to Create Instagram Ads for Real Estate
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Facebook Best Practices 2018
Keeping pace with social media can feel exciting and overwhelming at the same time. Why does it seem like some posts get a lot of responses from people, and others not so much? Trying to figure out the levers that generate these higher levels of engagement from your followers doesn't need to feel like learning a foreign language--especially if you know the ins and outs of how Facebook ranks posts.
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June Content Ideas for Your Blog and Social Channels
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How Real Estate Agents Can Master the 3 Most Popular Social Media Sites
Becoming a master of real estate social media is no small task, but it's more than worth the effort. The most popular social media sites—like Facebook, Twitter and Instagram—are an excellent place to connect with Millennial clients, and members of every generation. Today, we're going to take a closer look at how you can master the three most popular social media sites for real estate agents.
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How to Customize Your Real Estate Instagram Profile with Custom Highlights
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Document Your Day-to-Day to Become Your Market's Thought Leader
There is a very common phrase when it comes to content marketing: Document, Don't Create. For you Realtors that want to beef up your content marketing strategy and build your own brand, this is going to be the magic bullet that allows you to do this--and more easily then you imagined. But how exactly does this work?
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Five Tips to Keep You Professional on Social Media
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May Content Ideas for Your Blog and Social Channels
Grow your social media audience and attract more blog followers by creating fresh, unique content for your audience. If you need some help coming up with content ideas, we've got you covered! Check back each month for a list of content ideas you can write about. Find May's topics below to get started. Tip: Engaging with your followers' posts on social media is a good way to stay top of mind. Download a printable version of these topics here!
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Using Omnipresent Marketing to Build Your Clientele
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Instagram: Best Practices for Social Success
Since the beginning of the social media era, individuals and businesses alike have embraced their online presence and shared their journeys for the world to see. However, 2017 proved a challenging year for many networks when several saw a decline in social use, especially among major players like Facebook and Twitter. Despite this trend, one social network has continue the climb upward: Instagram. Now is the time to improve your Instagram presence and make the most of your opportunities as Instagram's monthly active users increases and more attention is driven to the platform.
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April Content Ideas for Your Blog and Social Channels
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Should Real Estate Agents Be on Instagram? The Pros, Cons and How to Get Started
Even if you're active on social media for marketing, you might still wonder if real estate agents can use Instagram to help promote their business. On one hand, Instagram seems like a perfect fit considering that it's image-based--and what better way to show off your latest listing than photos? But Instagram isn't quite like the other social media marketing platforms, such as Twitter and Facebook, and it can take real estate agents a little getting used to before they get the hang of putting it to work for their marketing.
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Top 10 Social Media for Real Estate Hacks
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March Content Ideas for Your Blog and Social Channels
If you want to increase your online presence, creating fresh, unique content is a great way to make an impact. However, coming up with content ideas can be hard! We can help; instead of spending hours trying to come up with blog and social topics, check back with us each month for a list of ideas you can expand upon. Find March's topics below to get started! Tip: Pictures of recognizable, local landmarks will be more appealing and meaningful to people in your community than generic images. Download a printable version of these topics here!
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The Psychology of Social Media Engagement
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When Is the Best Time to Post on Social Media?
Does this sound familiar? You've created some awesome social media content for your Facebook, Instagram, Twitter, etc. showcasing your business and clients. It's engaging, eye catching and has the perfect balance of images and text. However, when you go to post it, the post doesn't seem to get the engagement it deserves. What gives?! Have you considered that it could be the time of day that you are posting? Although individual audiences may vary, there are generally "high engagement" times of day for each of the major social channels, and posting within those times can make or break your online engagement. ​We've made an at-a-glance infographic for you demonstrating the best times for social engagement:
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Social Media Fails All Real Estate Agents Make (and How to Avoid Them)
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Why You Should Create a Social Media Schedule
Being socially active is crucial for businesses to maintain a competitive advantage. However, many Realtors® might feel that maintaining an active social media presence takes too much time. With a social media content schedule, you can plan content weeks in advance and free up time to handle other aspects of your business.
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What Not to Post on Social Media if You Are a Real Estate Agent
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February Content Ideas for Your Blog and Social Channels
Creating content is an important, but time consuming, part of doing business online. Instead of spending hours trying to come up with blog and social topics, be on the lookout for a list of ideas from us each month that you can expand upon. Find February's topics below to get started! Tip: Keywords that can boost your SEO are an inherent part of your content when you choose topics that discuss local events and places. Download a printable version of these topics here!
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3 Steps to Dominating Social Media in 2018
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Six Social Media Tips to Make You a Pro at Real Estate Conferences
Conferences bring together some of the greatest minds of real estate to consume knowledge, share insights, comment on new trends and network. The thing about real estate conferences are that they typically occur during standard work hours, so trying to keep your business moving forward while doing all the above can be a juggling act. Your smartphone can be your best ally, but if you're spending 95 percent of your conference with your head craned downwards, you'll miss the entire experience. But with a little preparation and strategy, you can master the real estate conference game to solidify your brand – and fuel your pipeline with fresh leads. Whether you are a speaker, hosting a booth or an attendee looking to peruse the events, take a step back and determine what your ultimate purpose is, and what you would like to take away from it.
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January Content Ideas for Your Blog and Social Channels
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Friday Freebie: Social Media and Business Planning Checklists for 2018
Do you dream of more business and more commissions in the year ahead? Don't. Instead of wishing for success in 2018, plan for it. (Or, as we say in the RE Technology offices, "Plan your work, and work your plan.") When you outline tangible, actionable steps that you can take to attract more clients and close more transactions, you're on the way to achieving your goals. But if you're not sure how to get started, we've got a cheat sheet of sorts for you--two of them, in fact! Read on to learn how you can download two FREE checklists that will help you get your business ready for 2018!
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Fewer Eyeballs Are Seeing Your Facebook Posts: How Agents Can Uncover Their True Reach
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The DO's and DONT's of Automating Your Social Media Posts
A new service that will post to your social media accounts for you just arrived on the real estate technology scene. IXACT Contact launched Social Stream today, an add-on to their popular CRM. Social Stream automates posts to your Facebook, Twitter, and LinkedIn profiles, saving you time spent looking for relevant content to share. Instead, agents simply choose their desired frequency of posts and the subject matter that they wish Social Stream to post about. Social Stream then finds and curates content for you from top-tier publications, and posts videos and links to articles on your behalf. What differentiates Social Stream from other similar services is that links to the shared content redirect to a special web page that's under your control. So if, for example, Social Stream posts an article from Forbes, the content of that article will appear on this special page—a page that's branded to you and keeps you top of mind. Some social media experts frown on the use of automated posts, arguing that it's an impersonal strategy. But if this is a type of service that interests you, go ahead and give it a shot. Make sure, however, that you keep a few things in mind so that it looks like your social profiles are run by a real human rather than a bot.
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6 Quick Ways to Dust Off Your Facebook Account and Get Back in the Game
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Personal PROFILE or Business PAGE: What's the right choice for real estate agents?
Considering there are more than 2 billion monthly active Facebook users, if you don't have a presence on Facebook, you've likely been nervous about trying it out, feel you don't have the time, feel you don't understand it, or are happy just looking over someone's shoulder. (Or, maybe you choose to live a life void of social media... and that's okay, too!) But there's a big difference between sharing pictures of your dog on your personal PROFILE and becoming the go-to real estate agent in your market via a professional business PAGE. Wait a minute. There's a difference between a personal PROFILE and professional business PAGE? You betcha!
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Rules of Instagram Engagement for Real Estate Agents
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Instagram Updates that Help You Generate More Business
Agents and brokers beware: you're in for a social media scare! Social sites like Instagram have launched a spook-tacular update that is frighteningly good for your social strategy and business! Read up to see how you can use them for your own trick or treat goodness this month.
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4 Free Tools That Save You Time on Social Media
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Instagram Posts for Realtors
How many times have you posted on Instagram in the last week? The last month? Instagram used to show the most recent posts from accounts you're following, but they have recently adopted Facebook's content algorithm so you don't have to post quite as often. However, Instagram still prioritizes people who post more often. Tips for Posting on Instagram
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5 Social Media Strategies You Should Be Using in Your Real Estate Susiness
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5 Steps to Developing a Real Estate Brand with Facebook
Creating a brand on Facebook for your real estate business is as important as a first impression, because it may likely be a lead's first impression of you! Your potential customers will form an impression – and make a judgement – about your entire business in less than one second. And as they say: you may never get a second chance to make a first impression. That's why deliberately creating your brand is so important. By being intentional and putting effort into your branding, you can purposely create an impression about your business and evoke a desired emotion from your customers. Branding isn't just about a logo, a business card, or a catchy tagline. Branding is built up from every single experience a client has with your business. In this article, Garry Wise, co-founder of the Paperless Agent and co-owner of GoodLife Realty, talks through five (easy) steps to start creating, building, and promoting your brand using Facebook.
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