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How Instagram Hashtags Can Make All the Difference
As a very visual, community-based social network, Instagram is one of the best places online to promote your real estate brand. Of course, that also means that there is plenty of competition for attention on Instagram, which is why it's so important to have a plan for earning new followers and generating meaningful engagement. Instagram hashtags are a great tool for accomplishing those goals, and using hashtags correctly can really help you jumpstart your social media presence. What Are Instagram Hashtags? Instagram hashtags are words, phrases, or even emojis preceded by the # symbol, which you will often see in the caption or comments of an Instagram post. They're used to categorize content, make it easier for users to find content that they're interested in, and help users discover new content that's relevant to them. When you click on an Instagram hashtag, you will be taken to a page that shows posts tagged with that hashtag, along with other information relevant to the hashtag. Users can also conduct hashtag searches in order to find more content that's related to their favorite hashtags. Why Are Hashtags So Important to Real Estate Social Media Marketing? Hashtags are important because they help you expand your reach and connect with people who aren't following you (yet) but may be interested in the content you have to offer. When an Instagram user clicks on or searches for a hashtag, they can easily find recent posts, top posts, and Stories connected to that hashtag. Instagram users can also choose to follow specific hashtags, so your post may appear in their feed even if they aren't following your account directly. How Many Hashtags Should You Use for Instagram Posts? The right number of hashtags can differ depending on what you're posting and what type of audience you're aiming to reach. Instagram also imposes limits for how many hashtags you can use on a regular post (30) or an Instagram Story (10). No matter what hashtags you pick, focusing on quality over quantity is the way to go. Take some time to pick hashtags that are relevant to the post you're making, and avoid adding extra, unnecessary hashtags. In general, it's good to choose between five and 15 hashtags for each post, though it's okay to exceed that range as long as the hashtags are relevant to what you're posting. What Are Some Common Mistakes to Avoid with Instagram Hashtags? Using the same exact combination of hashtags too often can be counterproductive when you're trying to expand your reach and can also get you penalized by Instagram's algorithm. That being said, you will likely be using similar, real estate-related hashtags on different posts, and that's okay. Just avoid copying and pasting the same list of hashtags to every post, and look for opportunities to integrate new hashtags whenever possible. Since creating hashtags often means mashing multiple words together, it's also important to make sure that you're not accidentally creating an offensive word or phrase when combining multiple words. We'll let you use your imagination, but there are plenty of examples out there of brands creating PR issues because they didn't check their hashtags carefully enough before posting. Finally, try to avoid using hashtags that Instagram has banned. Often, Instagram bans hashtags that are associated with inappropriate content, even if the hashtag itself isn't an offensive phrase. So it's a good practice to check any hashtag you plan to post and make sure it hasn't been banned. What Are Spammy Hashtags, and Why Should You Avoid Them? Experienced Instagram users can spot spammy hashtags from a mile away and will often see your content as less valuable if you use these hashtags on your posts. Hashtags such as #like4like and #follow4follow are considered spammy because they don't generate any meaningful engagement. Use creative, descriptive, relevant hashtags instead, and you're more likely to attract followers who are interested in your real estate services. How to Find Great Hashtags for Your Real Estate Social Media Posts There are quite a few different ways to find new, engaging, relevant hashtags to use with your Instagram content, and it's worth exploring a variety of avenues in order to find the hashtags that resonate best with your audience: Scouting the Competition There's certainly no shame in taking a look at other successful real estate Instagram pages and identifying hashtags that may be appealing to your audience. While you don't want to copy a competitor's entire strategy, this is a reliable way to find new hashtags. Scouting Your Audience If you want to find out what types of hashtags your audience likes most, why not go straight to the source? Taking a look at the hashtags that followers who are interested in real estate are using gives you a window directly into the interests of your followers. Related Hashtag Feature The related hashtag feature, which you can find near the top of any hashtag page, is a great way to find hashtags that are relevant to the ones that you're already using. This is an excellent tool for finding hashtags that are popular within different niches and discovering hashtags that you may not find in other places. Hashtags to Try for Your Real Estate Business #realestate – A simple, useful hashtag to let people know what to expect from your content, but also very competitive because it's so broad. #justsold, #justlisted – Let your followers know when a home has successfully sold or when something new and exciting is hitting the market. #hometype – Substitute any type of home architecture, like #victorian or #colonial, to reach followers who are searching for a specific type of home. #neighborhood/city + realestate – Combine a neighborhood or community name with phrases like "real estate" or "homes for sale" to highlight communities where your listings are located. #neighborhood, #lovewhereyoulive – Showcase the things that make the neighborhoods where you sell homes such unique places to live. #realestatehumor – Have something fun or silly to share? Use this hashtag to reach people who are looking for a real estate-related laugh. #starterhome, #dreamhome – Use these hashtags to reach followers who are looking for (or dreaming about) a home that suits specific needs. The Bottom Line on Instagram Hashtags Finding the right mix of Instagram hashtags to boost your social media takes some research and experimentation, but it's more than worth the effort. Hashtags make it so much easier to find new followers, connect with your audience, and expand the reach of your account with every post. To view the original article, visit the Delta Media Group blog.
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How to Actually Generate Good Quality Leads on Facebook
We all know that Facebook is a social media giant. But what if you started to look at Facebook as an inbound marketing channel that can pull in leads for you -- good, quality leads. Would you invest more time in it? Treat your Facebook page as an inbound marketing channel Inbound marketing focuses on creating quality content that naturally attracts people to your business. It uses digital content such as blogs and social media to create brand awareness and attract new clients. By aligning the content you publish with your target client's needs and interests, you can naturally attract inbound traffic that can be converted, closed and delighted over time. So, how do you actually do this on Facebook? Run Facebook Lead Ads Lead ads on Facebook (and Instagram) help you collect information from people interested in your business. The ads are designed to let people show their interest in your service by filling out a form in the ad with their details. By doing so, they are allowing you to follow up with them. The information collected in a lead ad includes, but isn't limited to, names, email addresses and phone numbers. You can even ask people custom questions that you care about (e.g., What services are you interested in?). To promote form completion, we suggest keeping questions short and sweet. Collecting names and email addresses may be perfectly sufficient to get the ball rolling. When you create your ad, use a high-quality, eye-catching image with minimal text and a clear call-to-action. Write a clear and engaging caption to accompany your image. An effective caption might look something like this: "Imagine coming home to this gorgeous 4-bedroom home in Lawrence Park. Click for listing." Before you launch your ad, view how it displays on desktop as well as mobile. You want to ensure that it looks great on both. Use Facebook Videos to Promote Lead Gen Offers Did you know that video posts have 135% greater organic reach than photo posts? Video gets solid engagement rates, and they are a great way to connect with your clients in a more interactive way. Create videos to help introduce and promote lead-generating content, whether they're offers, open houses, or something else. In addition to the text CTA, you can add your CTA in the video's description. Remember to also add a verbal CTA to the video. Remind your followers to "sign up for my newsletter" or "visit our open house," both early in the video and at the very end. And if you are hesitating because you feel awkward putting yourself on camera, guess what? So does everyone else! To conquer your fears, practice recording yourself at home, plan out what you're going to say in advance and work at getting more comfortable being on screen. Create multiple takes if you have to until you feel comfortable with the result. And remember, your video doesn't have to be perfect; believe it or not, people tend to respond well to authentic, uncut video. Post Relevant, Valuable Content When you attract new followers to your Facebook page, you want to keep them engaged so that when the time comes for them to buy or sell, they approach you to help them. Building trust with new prospects can take time, and posting relevant, valuable content on your Facebook business page can help. Content that "sells" your services, including your listings and testimonials, should make up less than one-third of all content that appears on your Facebook business page. Keep things interesting by posting a variety of topics on your page. Post relevant industry or local news, new blog posts, videos, photos, helpful tips, and other types of content. Think about the issues that are important to your target audience and create posts around those. Switch up your ads regularly so your audience is always seeing fresh content. Nurture, Nurture, Nurture The lead to customer conversion timeframe for a well-optimized Facebook Ad campaign is anywhere from one to 12 months or more. This means that at least 50% of the effort needs to focus on how you nurture your leads after getting them. Once you have acquired precious email sign-ups from your Facebook ads, build your relationship with these contacts carefully. Segment your email list, deliver targeted email content and avoid making these common mistakes. Facebook is a powerful tool for lead generation when used strategically. Even if you don't have a ton of "likes" on your page, if you start approaching your Facebook page as an inbound marketing tool you can build quality leads and watch your email list soar. To view the original article, visit the IXACT Contact blog.
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How to Use Instagram Carousel to Boost Your Business and Win More Listings
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The Best Facebook Ads to Target Real Estate Buyers
Facebook ads are a popular way for real estate agents to market their listings to potential buyers. But like any widely adopted advertising tactic, efficacy varies. Some agents generate scores of high-intent leads from each and every campaign. Others struggle to source a contact or two. As we've run tens of thousands of successful Facebook campaigns on behalf of our agents, we wanted to shed light on what strategies lead to greater resonance with buyers and more effective lead generation. High-quality photos With every agent carrying a state-of-the-art camera in their pocket, there's no excuse for a lack of crisp, high-resolution property photographs. It's the only standard, really. Many buyers, especially younger, more digital-adept ones, assume that poor photos are a deliberate attempt to obfuscate a less-than-desirable property or features. As a result, ads with poor quality photographs receive fewer clicks and, in turn, generate fewer leads. Read our tips for taking better listing photos. Inclusion of video A year ago, video wasn't an expected component of any real estate listing advertisement. After the pandemic, though, it's the norm. Why? Prior to the pandemic, prospective homebuyers would attend showings and open houses if they had even so much as a passing interest in a property. Facebook advertisements were essentially teasers, designed to get an agents' name out there and entice buyers into attending an in-person showing. No buyer expected to see every corner of a property displayed in a Facebook ad. But because of Covid, homebuyers are more choosy when it comes to in-person attendance. They'll only visit a property if they believe there's a serious chance they'll make an offer. Videos provide a way to approximate that in-person experience. Essentially, without video, you run the risk of a consumer not seeing enough value in the property and opting out of further pursuit. Read our tips for optimizing your video marketing. Immediacy + Humblebrag = Winning Copy Facebook (or social media in general, really) is never a place for humility. Successful agents leverage their past successes in their advertising. So, for example, when promoting your listings, try highlighting how a particular property won't be on-market for too long because your previous listings went under contract in days in your advertising copy. You'll convey both your prowess as an agent and create a greater sense of urgency. Highly targeted Facebook allows you to build multiple custom audiences. To do so, upload contact information for people you know, such as your sphere and any leads you've generated. Facebook will match the data to its user base and allow you to target this specific group of people (if they have a Facebook account). There are three advantages to making a custom audience for all your ads: It will keep you top of mind. The next time someone in your sphere is looking for a real estate agent or has a referral, your ads will remind them that you're an active agent. You'll build brand awareness for leads and cool prospects. Repetition is key if you want them to remember you over competitors. It improves the opportunity for organic reach. People who know you are most likely to hit the share button, giving you free placement in their feed. Only 3.5% of real estate agents target their sphere. But they are the best performing agents. Leverage lookalike audience feature Similar to the custom audience, Facebook's lookalike audience is infrequently used (only by 7.5% of campaigns). To access this feature, you must first create a custom audience as we described above. Facebook will mine that data for common characteristics so it can find a group of similar users who are most likely to be interested in your ad and services. This type of audience is more refined than blanket-targeting people based on interests and demographics. You can also layer location parameters on top of the audience to ensure your ad stays local. To view the original article, visit the Homesnap blog.
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How to Leverage Social Proof as a Real Estate Agent
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How to Create Instagram Posts for Your Real Estate Business with Canva
Ready to start sharing engaging real estate content with your network, but not sure where to start? If you want to share neighborhood market stats, new listings, open houses and client testimonials, this article will get you going. What is Canva? Canva is a simple to use, online design and publishing tool. With it, you can easily create designs without having professional design skills. All you need is an understanding of your brand colors and fonts, along with a clear idea of what you want to share. With a free account, you'll be able to use the templates shown in this article. But it will take a Canva pro account, or pay per download, to export the designs as graphics you can share on Instagram. If you're just kicking the tires, try signing up for the Canva Pro 30-day trial. That will allow you to have all of the features, free for a month. Benefits of Canva Templates With premade templates, you're not starting from scratch. You'll simply find designs that you like and then modify the overall look and feel as needed with your brand colors, fonts, and imagery. Simple Tips to Edit Your Canva Design Agents active on social media platforms such as Instagram often share market stats for their geographic farm area. So for this article, we're going to break down the how-to and provide a few specific templates to make the job easier. Change Colors Click Neighborhood Market Update to access one of our Canva Templates. Select "Use Template." If you have a Canva account, you'll be prompted to log in. If you do not have an account, you can create a free account using your email address. Click to select the element that you want to edit. Then click on one of the color tiles that appears on the toolbar above the editor. Then from the color editor panel, click the color that you want to apply. To choose a different color, click "New color" or the rainbow tile from the editor side panel to use the color picker. Add or Change Image With the template design open, look to the far left side panel. Click the "Photos" tab. If it's not showing, click the "More" button to locate it. Look for images by typing keywords into the search bar. Once you've found or uploaded an image, add it to your design by simply clicking on it. Any image you've added can be adjusted from the top toolbar. Make sure you've clicked on the image and then choose: Effects, Filter, Adjust, Crop or Flip. Social Media Friendly Market Update with RPR and Canva Now that you understand the basics of editing a Canva template, let's focus on customizing a Market Stats template using data from RPR. First, click this link and then select "Use Template." The design shown below will open. Next, we need to get the data from RPR to update our graphic. You'll need to visit RPR and search for the area you'll be covering. If the area is a neighborhood, try using the RPR Neighborhood search tool, or create a Market Activity report for any geographic area. For this example, I'll generate a Market Activity report for a neighborhood and we can use the data from there. Within RPR, select "Research" from the main navigation and then choose "Map Search."(Note: If the map is open to the correct area, simply pan or zoom the map as needed to get centered on your area. If it's not, use the search bar to enter your area.) From the top of the RPR map, select the "Show Geographies" pull-down. Select "Intermediate Neighborhoods," and neighborhood outlines will display on the map wherever available. Locate the neighborhood you'll be covering. In my case, it's called "Lake Forest neighborhood in Lake Oswego, OR." Select the area, and it will turn an orange color, and a map balloon will display. Click "Create Market Activity" report. Once the Market Activity report has been generated, open it and navigate to page #2. We'll use the Median Estimated Home Value and 12-Month Price Change for this template. Next, navigate back to Canva with the Market Update template open. Double click on the blue median estimated home value text. It will become highlighted. Now type the correct number from your Market Activity Report. In this case, it was $690K, so type that amount in. Then repeat this for the "Change Over the Last 12 Months." In this case, that was 26.11%, so type that now. See how easy that was? Now update the colors and image as needed using the directions from the start of the article. Downloading Your New and Finalized Sharable Design Once you've updated your colors, imagery, and market stats, it's time to export your design. With the design open, tap the "Download" (or down arrow) icon at the top right corner of your screen. A menu will open, then choose a file type for your download. Wait for the export progress gradient to complete. The design will immediately save to your computer or camera roll. Download 6 Free Canva Templates for your Real Estate Business We created a few real estate-themed Canva templates that are free for your use. You'll need to add your own colors and images, where appropriate, but these designs mean you'll spend less in design mode and more time sharing content in your feed. RPR and Canva—a Match Made in Real Estate Marketing Heaven Well, now you know the secret of how other agents create such beautiful, professional-looking images for their social channels. Combining Canva's low cost, easy-to-create image templates with RPR's data will make you look like the go-to neighborhood expert you are. Next time you post on Facebook or Instagram, remember this how-to and take your post to the next level. Your social posts shine and they'll get plenty of eyeballs, too. Good luck! To view the original article, visit the RPR blog.
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Pinterest: The Social Platform Your Competition Has Overlooked
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Twitter and Facebook Newsletters, Google Core Update: Everything Real Estate Agents Need to Know
The year 2021 is rich on updates. Many new features and updates rolled out this year, including Twitter and Facebook newsletters and a Google core update. Twitter Newsletter for Real Estate Agents Creating a Twitter Newsletter is possible with the Revue platform. This Netherlands-based company was acquired by Twitter in 2021. If you're interested in email marketing, this is the news you definitely need to check out. With the Revue platform you can: Compose and schedule newsletters – What is good with Revue scheduling is you can incorporate other social media links, like Facebook or Medium. This will help you get more visibility for other social media channels with just one newsletter. Create your own newsletter template – You can create your own design, choose the color scheme and the layout of your content. This feature is available in The Design tab under your Account settings. Email Lists – Aside from having the option to grow your email list with just native Twitter subscribers, you also have an option to import any email list you have acquired over these years. You own the rights to this list despite it being uploaded on the Revue platform. Analytics – Twitter Newsletter also gives you an opportunity to evaluate how your newsletters perform, by providing you with the insights data. You'll be able to check average open and click-through rates, unique opens, subscriber growth, as well as engagement and much more. How to Access Twitter Newsletter Function? To access this function you just need to do a few things. Sign up for a Revue account. You can sign up with both your Twitter and email account. Give Revue permission to access your Twitter. The next step requires you to create a profile URL to add the title of your newsletter, and to choose your country of residence. Twitter will provide you with the steps you need to follow. Note that for now Twitter newsletter is visible only through a mobile browser and not with the mobile app version. Paid and Free Newsletters Twitter Newsletter has a free and paid newsletter option. If you decide to have a free newsletter, Twitter won't take any cut from you. In case of the paid newsletters, Twitter will take a 5% cut from the money generated through Twitter paid newsletters. Facebook Newsletter for Real Estate Professionals Email marketing is on a roll this year. Yet another platform, Facebook, added a newsletter function. Bulletin is what the new newsletter is called, and it was created for people to find their audience, maximize their reach and monetize the content. What is cool about the new service is that Facebook doesn't get a cut from the money you accumulate through Facebook newsletter. So, if you're a real estate coach, or just a real estate agent trying to find an appropriate platform for your content, Facebook Bulletin is worth checking out. Aside from having an option for posting blog content, there is also an option for podcasts. Visitors don't have to log into Facebook to access this content. For now, Bulletin isn't launched worldwide and the number of content creators who can apply to Facebook Bulletin is limited. To learn more about Facebook Bulletin, check out their official website. Google Core Update As an owner of an IDX real estate website, the Google core update is directly impacting you as well. Recently, you might have noticed a spike or downfall in traffic. This might be caused by the new Google core update that is rolling out these past few months. What does the Google core update target? First and foremost, spam websites – Google is becoming more and more focused on a safe and secure experience for users. Websites that can't provide that are going to see a huge downfall in traffic. IDX website speed and load time – A positive experience is what matters now, and no positive online experience can be achieved without a good page loading time. Check out our article on page load time, and learn more about what you can do to improve it. To view the original article, visit the Realtyna blog.
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Elevating Your Real Estate Business with Facebook Ads
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How to Crush It on Pinterest for Real Estate
Kyle Hiscock, a top real estate agent in Pittsford New York, shares tips on how real estate agents can leverage Pinterest to grow their business. Here's Kyle: Here's How to Use Pinterest for Real Estate: A Realtor's Guide to Pinterest If you're in the real estate industry, you've probably heard the buzz surrounding social media. Real estate agents are killing it on many platforms. With the abundance of real estate marketing techniques to choose from, it's important that real estate professionals put their eggs in the right baskets. Here's how agents can use Pinterest to increase their online presence. Create Catchy Graphics In order to get your real estate brand recognized on Pinterest, you'll need catchy graphics. Pinterest is all visual. Graphics that are poorly designed or easily forgettable will result in poor results and a quick exit from Pinterest. It's vital to your real estate success on Pinterest that you create at least 2-3 memorable graphics relating to the topic you're writing about. There are several user friendly websites and programs that are available that make it easy to create great, eye-catching graphics. One website I use to create graphics for my content is Canva. Canva is a free website that allows users to create graphics of all sizes and also purchase photos for their graphics for as little as a $1. As a rule of thumb, the longer the graphic, the better it will perform on Pinterest. All of my articles are accompanied by at least three graphics that are 800px by 1200px. Here's an example of an article I wrote discussing why Realtors® ask for a pre-approval letter and matching graphics. These three graphics have been pinned almost 1,000 times, which is almost half of the 2,100+ shares. It's important to use only photos you have the rights too (either royalty free photos, or those you paid for). There are a handful of websites that allow you to get royalty free graphics and others that offer graphics as cheap as a couple dollars, such as Canva. Think Local Pinterest provides real estate agents the opportunity to showcase their local communities. Agents can easily gain a strong online reputation amongst community members by focusing on topics relevant to them. As one of the top real estate agents in Rochester NY, Pinterest has allowed me to show off not only the city of Rochester, but also the surrounding communities that I do business in. Pinning attractive photos of local establishments, landmarks, and other points of interest is social proof that you're in tune with your local community and further proves you're the local expert. Create Local Boards Your local boards shouldn't only be filled with your greatest and latest listing. These local boards should provide people who are interested in learning about your communities with some helpful information. On my Greater Rochester NY Pinterest board, I've pinned graphics regarding the local dog parks in Rochester, local real estate market reports, information for people who are moving to Rochester, Rochester landmarks, and other helpful Rochester related pins. In most cities, there are many surrounding towns, villages, and neighborhoods which you can also create seperate boards for. Join Group Boards One of the best ways to effectively use Pinterest in real estate is to join powerful group boards. There are dozens of excellent real estate group boards on Pinterest. Group boards are essential to Pinterest success, because the group boards expand the audience of pins. For example, if a group board has 10,000 followers, any pin you share with the group board will now have the ability to reach these 10,000 followers. Follow Other Agents Regardless of your reason for using Pinterest, all agents should follow other real estate professionals. This will not only help build your real estate brand, but also provide you with great ideas. There are several resources and articles that discuss who the best real estate professionals on Pinterest are. As you discover these real estate professionals on Pinterest, evaluate how they are using Pinterest. In most cases, these professionals are more than happy to answer questions you may have about Pinterest. "If you can't beat 'em, join 'em'" is a great saying to keep in mind as you're building your Pinterest presence. Don't Be a Super Sharer One of the most common reasons why real estate professionals don't succeed at Pinterest is because they are a super sharer. You're asking yourself, what is a super sharer? A super sharer is someone who pins content to one of their boards, shares it everywhere, then never shares it again. A super sharer on Pinterest will pin their graphics on their own boards and all of the group boards they belong to at once. This is a huge missed opportunity to reach the a large portion of the potential followers of these boards. Unless these group board followers happen to log in to their Pinterest account in the near future, your pin will likely go unseen by them in notifications. A great tip for Pinterest in real estate is to sprinkle your pins over a long period of time. For example, once I publish an article, I'll share one of my graphics on a couple group boards immediately. For the next several days, I'll share the same pin to a couple different group boards, keeping in mind to space the pins apart a few hours. This greatly improves the chances that more people will see my graphics, which will hopefully result in them pinning my graphics to their own boards. Some Final Advice Successfully leveraging Pinterest can be a game changer for your real estate brand. Building a strong Pinterest presence isn't exactly rocket science, but it does take time and effort. Good luck pinning! For the original post and more from Kyle, visit his blog at RochesterRealEstateBlog.com. To view the original article, visit the Zurple blog.
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How to Create a Social Media Manifesto
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Keeping Your Facebook Strategy Up-to-Date in a Social Media World
Facebook is the most powerful social media platform for real estate agents, bar none. Why Facebook? As the real estate industry embraces digital marketing, it has become the no. 1 resource for building and maintaining long-term relationships. Twitter can be good for prospecting, LinkedIn is a gateway to luxury buyers, but nothing beats Facebook's overall utility. With nearly 2.4 billion monthly active users, including approximately 255 million in the United States and Canada, Facebook is still the go-to social media site for most people. Facebook also owns the photography-focused platform Instagram, a natural fit for real estate agents and brokers. If you master Facebook, you'll have an easier time maximizing Instagram. Many of the core features are similar, so it's almost like learning two different networks at once. Among the younger generation of real estate agents, many careers started with creating a Facebook page. Of course, most established agents and brands have also set up a Facebook business page. But what comes after that? All too many real estate pros haven't taken the opportunity to get hands-on with their account. And even if you use Facebook regularly, there are always ways to get more momentum from it. Facebook has evolved quickly over the last few years, and even experts don't always use it to the best of their ability. So, as the real estate market revs up for its post-pandemic bounce, now's the ideal time to take a second look at your social media strategy. Start by Tweaking Your Facebook Fundamentals Every social media network has profile elements you have to fill out to be taken seriously. Not having these is the equivalent of trying to sell homes while looking like the generic Twitter egg. However, once you set up all the different facets of your profile, it's a good idea to revisit and see how they reflect you now. Your headshot makes a vital first impression. It should convey confidence and professionalism, laying a solid foundation for trust. A high-quality, well-lit photo is essential. And it should be current: Even though there's no deceit involved, an image that's more than five years old can still smack of the old dating profile switcharoo. Your unique value proposition also comes through in the copy that accompanies your profile images. That includes both the plain text on the page and the cover image, where you can include your brand name, slogan, and a call to action. It's a great idea to showcase recent events or time-sensitive offers in your header, too. Ensure your text makes these points crystal clear: What you do Who you do it for What makes you different No one can be all things to all people, so give your ideal client something to connect with right away. Your Facebook page is the perfect place to publicize lead magnets, such as detailed local real estate market reports. Last but not least, be sure your Facebook page reflects your values: That is, the why behind what you do. When clients choose between two businesses that look similar to them, the one with values that resonate is usually the one they contact first. That's equally true for both large agencies and one-person operations. Consider an Interactive Cover Image Facebook has recently expanded the types of cover images you can choose from. In addition to the static cover images of yore, you can also design a video or slideshow cover. To qualify, your pre-recorded video must be: At least 820x312 Under 91 seconds long A maximum of 1080p In MP4 or MOV format Less than 1.75 gigabytes Music and other audio are allowed, but all videos start with the sound turned off. Users will have to click on your video to un-mute it, and many won't, even if they are interested in your message. With that in mind, aim to communicate without the need for audio. If you include dialogue, use subtitles. Video covers are effective because the majority of people browse Facebook on their phone. Videos are the most popular content on mobile devices: They can be consumed quickly and are far more memorable than plain text. Still, there's another visual option that's easier to set up on your page. To create a slideshow cover, all you need is a few beautiful, branded photos saved to a folder on your computer. Click the camera icon that appears on the upper left corner of your cover image, then upload your files in the exact order you would like people to see them. Voila – your new cover is ready. Technically, what Facebook offers is a "slider," not a "slideshow." Users will need to manually click through the images to view them. Still, you might be surprised just how many people do so, whether they're visiting your Facebook page on mobile or desktop. Make sure your shots are enticing! Add an Interactive Call-to-Action Button Many people write out a text-based call to action on their cover image, but Facebook has a built-in solution that may be more elegant. As you edit your page, you'll find "Add a Button" on the top right. This brings up a selection of targeted CTA buttons you can choose from, like "Schedule an Appointment." Name Your Page With a custom username, you can give your Facebook page a short, branded URL that visitors are more likely to remember. From your main business page interface, you'll find the "Create @username" option below your page's name. A short, catchy name that fits with your current branding is your best bet. Set Up Your Facebook Messenger Auto-Reply Facebook has big plans for Messenger as a primary point of contact between businesses and users. Messenger is being integrated across Facebook's digital properties on a variety of levels, and it can help you make a strong impression even when you're not around. One powerful way to use it is Auto-Reply. An Auto-Reply response can be directed to anyone who sends you a Facebook message from your page. In your "Manage Page" column, click on "Inbox," then "automated responses." In the right column, you'll see an option that says "Instant reply." Click the "edit" tag under this header and write your desired message. Configure Your Notifications If Facebook is a cornerstone of your digital marketing strategy, you'll want to optimize it to be highly responsive to activity on your page. Facebook provides options to receive a notification any time someone "likes" your page, makes a comment, or posts a question. Notifications can be in-app or issued to you as texts. At the left of your screen, find the "Manage Page" bar. From there, click on "Settings," then "Notifications." Select the option to get a notification any time there is activity on your brand page. Then, scroll down and pick text messaging as your preferred notification style to help you avoid notification clutter. Use Automation to Keep Your Facebook Page Active and Engaging You have a lot of information to share — but you probably don't have hours to update your page! Facebook automation is the answer. With a social media automation tool like Facebook Connector, you can easily configure instant, event-based updates. That means new listings, important property updates, and open house announcements will appear right on your Facebook page as they happen. DeltaNET® 6 users can also take Facebook to the next level with automation through the platform. Combine automation with these other crucial tweaks, and you're on your way to unlocking the full value of Facebook. From first impressions to closing day, your Facebook page can be one of your most versatile tools. RE Technology readers can try DeltaNET 6 FREE for 30 days. To view the original article, visit the Delta Media Group blog.
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How to Build the Perfect Real Estate Instagram Marketing Strategy
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How to Start a Facebook Group
Already mastered the art of Facebook advertising and content creation? Ramp up your Facebook strategy by creating and managing your own Facebook Group. How to Start a Group Starting a Facebook Group is easy. Start by clicking the "Groups" button in your menu on Facebook. This will open up new options. Look for and select the one that says "Create New Group." From there you can input your group name, decide whether you want to make your group public or private, and invite people to join. Once you're happy with the initial details, click the create group button to publish your group. After your group is created, you can edit the details of your group from the Manage Group menu. Some items you can consider setting up include whether or not you want new members to automatically be allowed in or if they should be approved. You can also schedule posts, set up group rules, and update your group settings through the menu. Be sure to visit the Settings section of your Facebook Group to customize your Group's URL, manage membership, set up posting rules, and access additional features. Facebook Group Ideas Having and running a Facebook Group can be a very rewarding business move, but you have to have a goal and audience in mind. Here are some groups your Facebook Group can target to help attract buyers and sellers or to help grow your real estate business. Niches Having a real estate niche is a good way to start building relationships that can lead to referrals and new business. Consider starting a Facebook Group for pet parents, seniors, veterans, or whichever niche you specialize in. That way, when the time comes that someone in your group is interested in finding a home, you'll already have a connection with them. Agents Many real estate agents work alone, but that doesn't mean you can't find people to support you. There are already popular Facebook Groups, like Secrets of Top Selling Agents and Labcoat Agents that you can join to discuss the latest industry news and ask questions. However, you can also get a lot of value from creating a group for local real estate agents, mortgage lenders, and builders to connect and collaborate. Education Buying or selling a home can be confusing. Help clarify the process and meet people who self-identify as being interested in buying or selling by creating a group for prospective buyers, sellers, or investors. To view the original article, visit the Homes.com blog.
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5 Social Media Tips You Can't Overlook
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Win Clients with Real Estate Photography and These 6 Features on Facebook and Instagram
In real estate, buyers and sellers hope that the perfect home is out there—ideally, it's within an arm's reach. In 2020, 76 percent of home buyers initially viewed the homes they purchased online using a mobile device. Surprised? You shouldn't be. Pew Research says seven in 10 Americans consider using Facebook as a part of their daily routine. Knowing this, it's no wonder real estate agents cited social media as the best source for high-quality leads, followed by MLS websites. Now the question is no longer "should" you use social media for your real estate listings. Instead, it's "How do you use social media to portray your experience and personality in one shot?" For most real estate agents, the secret to a professional social media presence is using extraordinary photography. Done right, it gets high-value clients to envision working with you by bringing their thumbs to a screeching halt. From there, your job is to move the conversation into the real world. In this post, you'll learn how to use features of Facebook and Instagram to captivate serious buyers and sellers. It's a good idea to save this page now, so you can refer back to it as you learn the ropes of social media. Why Are Facebook and Instagram the Best Platforms for Real Estate Agents? Facebook and Instagram are two of the most widely-used social media platforms. There's a good reason for this: Here, content creation is user-friendly, versatile, and appeals to multiple generations of buyers and sellers. Research shows that people on both platforms, young and old, are more likely to interact with visual content like photos and videos. More importantly, people remember information better when it's paired with relevant images. That means people will remember the way a stunning house listing made them feel—days after the first impression. Facebook and Instagram both use multiple computer learning models, or algorithms, to personalize what people see on their news feeds. In other words, these social media platforms distribute your content based on how viewers interact with it—or don't. Social media success doesn't always come easy, but using professional real estate photography can help you conquer algorithms and delight homebuyers. For social media to be a worthwhile investment, you must know who your ideal client is, and what they're looking for as a buyer or seller. The visual component simply gives your hard work the credibility it deserves. 3 Features for Success with Real Estate Photos on Facebook Facebook is an enormous network—only second in the country to YouTube—with a user base of mostly adults between 30 and over 65 according to Pew Research. It's the most popular social network for older folks, and its steady growth means it's not going away any time soon. As a real estate agent, you need to create a Facebook Business Page. This is separate from the personal profile you might use to share family pictures, vacation photos, and information unrelated to your work. What People Like to See on Facebook People like Facebook for its informative approach to community development. There is more room for text, links, and smaller images. You should use Facebook to influence existing communities where your potential buyers and sellers are already active. According to the social media pros at Buffer, Facebook users want to see content that is immediately relevant to them, so it makes sense that the current algorithm for posts looks like this for most people: Family and friends Subscribed pages and groups Suggested pages and groups Paid advertising When using Facebook to promote property listings and other content, keep these features in mind: Facebook Reactions: Post extraordinary photos to influence emotions Facebook Groups: Connect with local enthusiasts Share Links, Multimedia: Create your business page experience 1. Facebook Reactions: Post Extraordinary Photos to Influence Emotions Scrolling through Facebook updates can be an emotional roller coaster. People enjoy aimlessly scrolling because the ups and downs of emotional reactions are seriously entertaining. Facebook users can react to posts and comments with a full slate of emotions — Like, Love, Care, Haha, Wow, Sad, and Angry. The more emotional reactions you get, the more favorably your content is sorted by the algorithm. Few things evoke emotion like stand-out photography! Aim to flaunt the "stunning curb appeal" of your listings by opting for professional real estate photos that stand out with color, perspective, and a dynamic composition. The concept of Facebook emotions seems silly, but it drives decision-making in the real world. It only takes one 'Wow' or 'Love' reaction to influence the high-quality leads of serious buyers. Other ways to get more emotional reactions with real estate photos: Write your brand story: Share advice, industry tips, and lessons learned as a real estate agent. Use photos from previous listings, or re-share posts from years past to celebrate new milestones, memorable properties, and advice for best practices 2. Facebook Groups: Connect with Local Enthusiasts When you manage a Facebook Business Page, all of your home listings and regular updates about work should be posted there. You can take your Page a step further by using it to join Groups of people with shared interests, locations, and careers—to name a few. The example shared here is from "Fairfax County Realtor Forum," a public Group with 5.4k members interested in what real estate agents have to say about the housing market there. Regular Facebook users can join these groups too. You should use your Business Page—not your personal profile—to join or start professional groups. This way, people interested in working with you have an appropriate place to contact you. In using social media, a little good judgement goes a long way. Some Facebook Groups are specifically made for networking, and others have strict rules against soliciting or self-advertising. You can still build a positive reputation and gain followers by joining conversations that aren't directly about buying and selling homes. This is a great way to ensure your page following keeps expanding. Learning more about your community can also give you good insight on what people are looking for in a home. You can learn to anticipate who's moving in, who's moving out, and the problems folks encounter along the way. One common problem for sellers doesn't appear until their items are long gone from the property. It's harder to generate interest in homes that aren't staged with furniture. It's easy to see why a buyer would hesitate to pass on an online listing where the function and feel of a space just aren't there. You can use virtual staging to show buyers how the rooms in a property will effectively end their search. A couple of Florida-bound retirees will be looking for a completely different layout from a young professional who needs a home office. At HomeJab, our team can take the lead on virtual staging, or real estate agents can choose some particular pieces or styles of furniture and decor from an online catalog. More tips for interacting with Groups: Use photo posts as conversation starters: Asking open-ended questions gets your followers sharing their ideas with you, and chatting with one another. Start a new group where one doesn't exist yet, if you see the need and the opportunity. Tag the people, businesses, and locations where relevant and appropriate: This can help grow your network of followers. Your clients get the satisfaction of sharing official updates for things like buying or selling a home, while you get an instant referral for like-minded friends, family members, and acquaintances that are seeking a good realty experience. 3. Share Links, Multimedia: Create Your Business Page Experience Stunning aerial views of this unique property are worth a double-take. The real estate agent here includes multiple photos, and links to different resources with information that Facebook users will appreciate. Another great way to expand your Facebook Business Page audience is to spend as much time sharing useful information and posts from other relevant accounts as you spend creating your own content. Link sharing is one BIG advantage Facebook has over Instagram. When you share links on Facebook, it is formatted with the information, pictures, and headlines you want to share. Sharing links directly to your Page gives people a reason to keep following you. It diversifies the type of content people see from you, making your Page more useful to your followers, and more favorable for the algorithm. That's why HomeJab introduced Property Pages to help real estate agents drive traffic to one convenient branded profile. Sharing this link on your Page gives your followers a way to share home listing information with their network—without the hassle, distractions, and tediously retracing steps. One of the best perks of having a Business Page on Facebook is the Insights tools, where you can get a clear picture of your social media performance. At the same time, you can keep an eye on the Facebook Business Pages of competitors to quickly compare your data with theirs. And it's not a bad idea to occasionally share the news updates and personable posts from your competitors. Doing this can actually boost your reach—the number of people who engage with your content. Plus, watching and learning from other successful Pages—especially ones that are successful in your niche—is a great way to inspire and re-shape what you do. It's an easy way to assess your audience's interest without completely straying from your social media strategy. More on sharing likable links: Multimedia content is key – A healthy mix of text posts, images, and interactive content is best for a better algorithm. That means sharing a blend of links to your home listings, albums of home walkthroughs, and video content will keep you cycling in more feeds. Experiment with the built-in features like Facebook Marketplace and Targeted Ads when your strategy allows. Video Engages Audiences – When you upload videos of home listings directly to Facebook, your engagement can skyrocket. Videos should be between 3-5 minutes for a favorable algorithm treatment. Remember that Facebook is all about effectively sharing information worth revisiting later. Managing a Facebook business page should enable your clients to keep you in the loop, and contact you as seamlessly as possible. 3 Features for Success with Real Estate Photos on Instagram The Instagram user base is largely made up of younger adults aged 18-29, and older adults are significantly less active on this platform in general. It's considered more of a niche platform, but don't underestimate the value of it—millions of people are on Instagram at any given moment. What People Like to See on Instagram Importantly, the Instagram algorithm does not favor timeliness, so creating relationships is as important as creating content. The Instagram algorithm is determined by these factors: Interest – General topics, themes, and lifestyle trends that users follow. Recency – How often a user is on Instagram, relative to the accounts they follow. Relationship – This is measured by the number of comments, tags, and shares between accounts. Less frequent users will simply get a brief "greatest hits" feed with just a few posts that are relative to the factors above. Use Instagram to share your all-time favorite photos, and aim to foster an intimate audience connection. On this platform, you can share photography with minimal distractions. The interface is best suited for mobile devices, where graphics take up the majority of the screen. Here are some features to keep in mind when posting real estate listings to Instagram: Explore Feed: color welcomes viewers to your listings Carousels: More images, more fun Link in Bio: Inspire with your call-to-action 1. Explore Feed: Color Welcomes Viewers to Your Listings Each user on Instagram has an Explore feed. Find yours by tapping the magnifying glass icon at the bottom of your home feed. This feature looks like a digital quilt of posts from other accounts you may be interested in following. Here, it's the sunny blue skies or hazy purple at twilight that will lure curious homebuyers to your posts. The professional photographers at HomeJab can take care of the color grading for you with a virtual dusk treatment that highlights the property, and maintains its real-life features. HomeJab has digital photo processing down to a science, so you'll receive a package of photos ready for posting. Consistently using professional photography in your real estate listings means you don't need to worry about getting the filter right. More ideas for showing up in the Explore feed: Follow and interact with accounts like yours, and the clients you want to attract. Pay attention to the hashtags folks in your niche are using, and cycle through them with your own posts. The Instagram algorithm favors posts that use hashtags relevant to the text in the post Celebrate Social Media Holidays – It's the best place to make vibrant, thematic posts celebrating social media holidays like #NationalHomeownersDay 2. Carousels: More Images, More Fun When you post multiple images—up to 10 at once—you can encourage users to thumb through them with the carousel feature. Seeing a home online is always going to be different than seeing it in person, but convincing people to take that step is vital! You can get creative with the strategy behind using a carousel to inspire action. One of the most difficult things to do on Instagram is to entice people to interact with you beyond the platform. Imagine seeing the first few images of a stunning virtual tour or an upcoming open house—swiping through a carousel of photos that show just the outside of a beautiful home could be what convinces someone to seek a full walkthrough. Here are more ways to play up the interactive elements of Carousels: When you make Carousel posts, re-share them in the app with Stories. This is another great way to link your followers directly from their home feed to your profile. If you have a wide-angle photograph that doesn't quite fit into one Instagram slide alone, split it up into multiple images for one carousel post. The easiest way to do this is by going into your photos and saving the original image to your phone three or four times. Make a Carousel to progressively show the wide angle photo. Oddly satisfying—right? Add minimal graphics that give details about the listing. The 'Just Listed' digital sticker here subtly adds to the impact of the photo. Canva is a free and simple graphic design tool. 3. Link in Bio: Inspire with Your Call-to-Action If you don't see the level of engagement that you want from Instagram, consider rewording your messages to ask for it. It can be tough to convince people to navigate away from Instagram because there aren't many ways to share direct links. That's why having a consistently updated and relevant link in your Instagram profile—your *link in bio*— message is so important. If you're ever worried about the ephemeral nature of social media, you're not alone. But that investment of time and resources doesn't have to be wasted just because a home listing goes off the market. From there, it becomes useful for your branding and portfolio as a real estate agent. That's why it's important to—as often as possible—plan and create 'evergreen' content in bulk. This kind of content is always going to be relevant to your audience's needs, and it's always going to be worth sharing as a part of your brand story. Good evergreen social media content can include photos from your successful sales, like the example used here. This is an effective way to throw in a personal anecdote, a quote, or experience that represents your philosophy on the industry. Here are more ways to make the most of your bio link: You can make the bio link more dynamic with other free services like Linktree. This is an effective way to link relevant new listings, news and market data, links to your contact information, and your other social media profiles. Or, skip the separate link service, and routinely update the link in your bio with a limited-time feature. Of course, this means planning out the details behind posting and removing a link when it's time, but it's one way of pressing the urgency of clicking the link to a limited-time offer, like an event page for an open house. These are just a few of the features on Instagram that naturally attract high-value homebuyers and sellers seeking representation. You can use Instagram to help others envision what a dream home looks like. Remember: Time + Consistency = Success How long will it take to be successful with Facebook and Instagram? Your success depends on the quality of posts on your platform, and how closely you tailor a strategy to use it. Use professional real estate photos consistently to build your following from the ground up, whether you're revamping an old business profile or starting from zero followers. You will always benefit from learning the ropes of real estate and communication in the online market. Choose a social media platform, and explore all of the built-in features to make your profile stronger. Over time, you'll enjoy the free or low-cost marketing opportunities social media brings. Contact HomeJab for Picture-Perfect Real Estate Listings At HomeJab, we know that one snapshot can completely change the first impression you make on clients. Social media is a free or low-cost tool you can use to exponentially grow your marketing audience. Hardly anything compares to the reach and convenience of a strong social media presence. Our team will set you up for success in representing buyers and sellers by raising the bar for professionalism in real estate. Contact HomeJab to learn more about what captivates serious homebuyers who are searching for that picture-perfect home. To view the original article, visit the HomeJab blog.
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New iOS 14 Update: What Does It Mean for Your Real Estate Facebook and Instagram Ads?
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How to Strengthen Your Real Estate Business Using Facebook Groups
Trying to keep up with the latest trends in social media can be a difficult, but vital part of your job as a real estate agent. Facebook, for example, favors the content and the building of engagement in groups. Facebook Groups can be fun, but you have to get members in the group and get the content rolling in. Now is the time to tackle Facebook Groups and begin to incorporate them into your strategy as a real estate agent. Why Facebook Groups? Facebook Groups are featured prominently on users' newsfeed. This means that the content from users' groups will is prioritized over content from regular pages they follow. As an agent, creating groups that focus on your local area can help you interact with your Facebook followers and establish yourself as the local expert for real estate. What Is a Facebook Group? A Facebook Group is just what its name implies: a group that is found on Facebook. In a Facebook Group, you can create content that is geared towards a specific audience. Depending on your goals, that audience could be a group of local residents, fellow real estate agents, or DIY enthusiasts. There are endless possibilities for what you can do in your Facebook Group. What Kind of Group to Create There are many different reasons to create a Facebook Group. Before you begin, try to think about what your goal is so that you can target the audience you are trying to include in the Group. To start, we have some suggestions of groups that you can create. Specific Neighborhoods: A group focused on a neighborhood could be a great place for you to start. As mentioned before, think about the audience that you wish to target. Invite past clients who live in the neighborhood to join the group and have them share that group with their neighbors. Then, get the conversation started by asking members to recommend their favorite spots around town. Buy, Sell, Trade: You can also make a group that is targeted to buying, selling, or trading goods, otherwise known as a BST Group. A group like this can help create a sense of community, especially if members regularly engage in the group. You also have an opportunity for group members to organize a group or neighborhood sale. There are numerous ways for you to bolster engagement and exposure when creating a Facebook Group, and it's a great way for you to reach new clients. To view the original article, visit the Homes.com blog.
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5 Lead Magnets for Your Facebook
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Social Media Marketing 101 Guide (Free Download)
You know you NEED to be posting on social media, but knowing WHAT, WHERE and WHEN to post can be challenging for busy real estate professionals. That's why Elevate created this all-inclusive guide to creating great social media content. It even includes a four-month content marketing calendar that you can use as a guideline to get started. [ DOWNLOAD GUIDE ] Your FREE Social Media Marketing 101 Guide includes: Social Media Statistics Tips from Elevate's Success Coaches Best Days and Times of the Week to Post What Good Content Looks Like Quick Social Media Best Practices Four-Month Content Calendar And more!
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5 Tips [and a Freebie] to Up Your Social Media Marketing
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Facebook Turns the Table on Lead Gen: You don't go after leads -- leads come to you
Online lead generation has created new business for many real estate agents for more than a decade. The major portals alone have collected hundreds of millions of dollars in annual ad revenue selling online leads to agents. Early on, agents who bought leads from the portals generated big business. But buying online leads from portals has become more and more expensive and can cost $200 per lead. And the national average conversion rate for internet leads is widely reported at only 2-3 percent. Social media sites, like Facebook, are turning the tables on traditional sources of online lead generation or lead gen. The old model of lead gen captures a lead, and then you go to them. With a social media channel like Facebook, your future leads are already checking you out, and when they are ready, they come to you. This shifts the focus from targeting people you don't know – online leads – to people who know and like you. The concept isn't new: historically, most agents generate the majority of their business from referrals, most often from past clients, friends and family, and others in their sphere of influence. Facebook makes this process possible online. Facebook and real estate According to the National Association of Realtors, 76 percent of members are on Facebook for professional use, and 78 percent use Facebook for personal use. However, NAR says only about one-in-five agents use Facebook to market their listings. Yet, the opportunity to generate leads from Facebook is enormous. Facebook continues its reign as the number one social media site. Nearly two billion people use Facebook every day worldwide. And the average time spent on Facebook exceeds any other social site, a whopping 58.5 minutes per user per day. Engagement on Facebook remains off the charts. Every minute, Facebook users create four million likes, and every second, more than six people sign up for Facebook. More importantly, for agents, 35 million people update their statuses on Facebook every day. Agents are attracted to Facebook, as it is the easiest and most efficient way to stay visible with their clients, friends, family, and community. The fact is most, if not all of them, are on Facebook. There is no more cost-effective way to use sphere marketing to reach clients and future ones than on Facebook. Facebook also meets HUD fair housing requirements for advertising as real estate agents must mark boosted posts as a "Special Ad Category" and select "Housing" from the pull-down menu. Facebook won't approve a real estate ad or boosted post without it. This makes certain agents are complying with fair housing rules that prevent specific geographic and demographic targeting. Turning the tables Perhaps the best part of using Facebook as an agent to generate leads is that in the long run, it is easier. Agents who are most successful in generating leads from Facebook do more than drive-by "liking" of other people's posts. The key is to share relevant comments and content. It's also essential for you to be you. Agents attract customers who are like them, as chemistry is vital in any business relationship. Through Facebook, people in your community get to know you, while your sphere gets to know you better. It's also important to be consistent. As a busy agent, it's sometimes hard to find a way to post to Facebook regularly. One of the best ways to be consistent is to use Facebook to market your listings. This includes paying for "boosted" posts. Paying Facebook to expose your listing post to more people helps your exposure in the market. More importantly, you are delivering value to your sellers by increasing exposure to more potential buyers. What changes is the way you generate leads. Using Facebook to promote your listings and expose your sphere to you and your business, you maintain top-of-mind awareness. When someone in your sphere is ready to buy or sell, they are more likely to contact you because of your Facebook activity. That turns the tables because instead of paying someone to send you an online lead and tracking them down to see if they are interested in working with you, Facebook leads are people who already know you. And they contact you, instead of the other way around. Isn't that the kind of lead every agent wants? Final advice: if your MLS or association offers Tech Helpline from Florida Realtors as a member benefit, you can get technical assistance with Facebook. If your MLS or association doesn't provide Tech Helpline, encourage them to contact Tech Helpline at [email protected] Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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7 Fresh TikTok Video Ideas from TikTok Influencers
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The Golden Rule for Your Real Estate Social Media Strategy
In 2021, your digital presence is more important than ever. Consumers begin (and often end) their search process online and if they're going to choose to work with you as their real estate agent, your social media, website, and business pages need to be executed flawlessly. You have to build trust, respect, brand recognition, and rapport with your leads. So, as you're building your brand following on your website, social media, and business pages, remember the following – content is king, but consistency is key. When you're building and executing your social strategy, remember to be consistent in these three specific ways:
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4 Ways to Make the Most of Your Real Estate Facebook Page
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Where to Post Social Video for Real Estate Agents
So you've discovered that the camera on your phone isn't just for still photos. It takes decent quality video, too! Some agents might not be taking advantage of this as they should. Video is a great way to show off your personality and build likability before meeting your future clients. But where on social media should you post your videos? Here are the social networks that real estate agents should post video to:
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The Newest Tool for Your Real Estate Business: Clubhouse
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How to Create Real Estate Facebook Ads that Work
Facebook is a powerful platform to advertise on. Not only are you guaranteed an engaged audience--nearly three-quarters of U.S. users scroll their news feed daily--but, if you know what you're doing, you can take complete control over your ads' content, budget, placement and delivery. But control has its downsides, too. When you run your own ads, you're accountable for their performance. To ensure they do well and that you don't waste money, you really need to learn the ins and outs of Facebook's advertising platform. Then once your ads are live, it's important to monitor them and make adjustments as needed. This, of course, takes time away from your other responsibilities, like working with clients or prepping for things like listing presentations and showings.
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How to Leverage Instagram Reels for Real Estate
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The Social Realtor: How to Grow Your Facebook Audience
As a Realtor, growing your social media presence can be a powerful tool for growing your client base. Growing your reach and engagement through Facebook is a great way to get started. Facebook is the largest social platform, with 2.45 billion users and 1.6 million people using their account on a daily basis. Today, we'll lay out how to reach Facebook users organically without the use of paid advertising. This will also help increase your engagement through likes, shares and comments.
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How to Build Your LinkedIn Profile in 5 Easy Steps
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Real Estate Content Marketing: 5 Easy Tips to Follow
When you're investing in content, you're focusing on providing value to your potential clients. This makes content marketing one of the most effective ways to generate seller and buyer leads. Wondering how to make real estate content marketing right? Check out the five tips below. They will focus on the most effective content types to give you a headstart.
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Direct Message Marketing on Social Media Is Wrong
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Social Media for Real Estate Agents: Do's and Don'ts
It's no secret that a killer social media game should be an an important part of every real estate agent's marketing strategy. But the thought of posting on social media can make even savvy real estate agents start to sweat. There's lot of social media platforms and each is a little bit different, but some similar rules should govern your interaction with all of them. Get started on your social media strategy with confidence using these do's and don'ts of social media for real estate agents.
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The Social Realtor: How to Grow Your Instagram Audience
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[Best of 2020] 5 Social Media Habits Agents Should Leave Behind in 2020
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in March and is #7 in our countdown. See #8 here. Social media algorithms are placing greater emphasis on personal, meaningful content over vanity metrics like numbers of followers and likes. Make those algorithms work harder for you this year by ditching these five detrimental social media habits.
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40 Post Ideas for Real Estate Social Media
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Creating Social Content to Get Engagement
A successful social media presence has to have content that will bolster engagement. To create content that is engaging, you first need to understand what exactly engagement is. What is Engagement? If someone has engaged with your social content, this means that your followers have done something like: Retweeting or mentioning your content if using Twitter. Commenting or liking your content on your social media channels. Clicking your links if you're running ads. Using your branded hashtags.
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How Real Estate Agents Can Use Facebook's CTA Button
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What to Post During COVID? Do's and Don'ts for Social Media Right Now
It's no secret that a killer social media game should be an important part of every real estate agent's marketing strategy. However, as COVID-19 continues to sweep through the United States and in-person lead generation is cancelled, a robust social media presence is a must-have for real estate agents. There are a lot of social media platforms, and each is a little bit different. However, some similar rules should govern your interaction with all. Get started on a social media strategy that's appropriate for current conditions with confidence using these do's and don'ts.
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Navigating Today's Political Climate on Social Media as a Real Estate Agent
Woooo... to say the world has changed would be an understatement. Things that should not be a polarizing issue have had a clear line drawn between them. You want to join in on the conversation because you have strong feelings, but how do you go about doing it without getting "cancelled"? Here are some good practices to follow when it comes to posting on social media as a real estate agent.
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How to Share an RPR Report on Facebook
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7 Mistakes Agents Make on Twitter: Social Media for Real Estate Agents
Social media should be a crucial part of every real estate agent's marketing strategy, but posting can feel high-pressure for even the most seasoned agents. Twitter is a great social media platform to post content that your clients and fellow real estate agents will appreciate--and a great place to interact with other agents and clients. Not sure where to start your Twitter journey and how to master social media for real estate agents? Check out these seven mistakes that real estate agents make on Twitter, and get ready to create a professional account that dodges these common pitfalls.
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Which Marketing Channel Is Right for Your Goals?
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11 Ways to Increase Facebook Likes as a Real Estate Agent
Consider this: 68 percent of all adults in the U.S. are on Facebook. Of those, 74 percent use Facebook daily. That is some 140 million people logging into the same site everyday--liking pages, commenting on stuff, etc. As a real estate agent, you might be asking, "How can I get more of the action on my page?" Any great networker will tell you it takes effort and strategy to build a robust Rolodex. Increasing your Facebook likes is no different. But as a real estate agent, you have an advantage. You have highly valuable information about the housing market and you have great visual content that is easily shared on social networks. Increasing your Facebook likes involves utilizing this information in clever ways. To get you started, we've listed below 11 ways to increase Facebook likes as a real estate agent.
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How to Easily Share Matterport Videos on TikTok
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5 Important Tips for Posting on Your Real Estate Social Media Accounts
Chances are, if you have been in real estate for years, or are even new to real estate, you know that social media is paramount. When it comes to marketing, there are endless opportunities to showcase your real estate business, with email marketing, text marketing, drip campaigns, agent websites, etc. However, social media has come to be one of the most dominant and effective marketing tools used by real estate agents, especially when it comes to gaining leads.
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Win More Listing Appointments with Facebook Ads
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Should Real Estate Agents Be on Instagram? The Pros, Cons and How to Get Started
Even if you're active on social media for marketing, you might still wonder if real estate agents can use Instagram to help promote their business. On one hand, Instagram seems like a perfect fit considering that it's image-based. What better way to show off your latest listing than photos? But Instagram isn't quite like other social media marketing platforms, such as Twitter and Facebook, and it can take real estate agents a little getting used to before they get the hang of putting it to work for their marketing.
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Instagram 101: How to Successfully Build Your Business in 20 Minutes a Week
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7 Ways Real Estate Agents Can Use Facebook Groups
Have you ever thought about how real estate agents can use Facebook groups? You might already be part of a Facebook group for your high school graduating class or your favorite hobby, but think about adding a few groups for real estate agents to your roster! There's a whole bunch of Facebook groups dedicated to helping real estate agents succeed, get up to date with recent technology (and even reducing stress and generating some well-needed community). Scroll down to see seven ways real estate agents can use Facebook groups.
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Social Media Marketing 101 Guide [FREE Download]
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The Ultimate Guide to Facebook Lead Ads for Realtors
Ever wonder how your colleagues and competitors are scooping up warm leads in the digital world? One answer is Facebook lead ads. This article will break down the ad type, with step by step instructions.
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Social Media Ideas Certain to Bring Love to Your Website
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How to Run Instagram Ads for Your Real Estate Business
Promoting your real estate business on social media is a solid part of online marketing campaigns. The abundance of platforms, however, creates a paradox of choice for real estate professionals. They often have to spend a lot of money advertising on various social media until they can find the most efficient one. Despite the fact that, ultimately, there are no perfect options, Facebook and Instagram are viable choices since they have a huge amount of ad features and a great audience. In this guide, we will take a look at how we can run Instagram ads for real estate. But first, let's talk about why we should post ads on Instagram.
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Do You Know How to Communicate with Gen Y?
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Is TikTok a Good Social Media Platform for Realtors?
TikTok is a social media channel that has become very popular recently. Many business owners who want to take their business to the next level are on TikTok now. Even Realtors have started using the social media platform to get noticed and target certain market segments. But how and why should you use TikTok for real estate? In this article, we will provide you with some examples and arguments.
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How to Use RPR and Canva to Make Shareable Market Charts for Social Media
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Let Listing Pictures and Video Do the Talking on Instagram
Are you searching for a new and exciting way to connect with potential buyers in your market? Instagram is a perfect resource for real estate agents and brokerages. If a picture is worth a thousand words, then Instagram is a treasure chest. Imagine showing your target market every delightful property in your portfolio without seeming intrusive or overly "sales-y." Sharing great listing images on Instagram isn't difficult. In fact, developing this type of content and seamlessly integrating it into your current marketing strategy is easier than you'd believe.
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It's Not About Luck: 6 Ways to Maximize Leads and Entice Buyers
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Use Live Video to Communicate with Real Estate Clients
Strengthen Your Real Estate Brand on Social Media with Video With recent world events, customer communication has become even more important. Keeping in touch with past clients, leads, and supporters is essential given recent world events. These audiences are attuned to live video. With live video on social media, you can speak to hundreds and maintain the personal touch. Savvy real estate agents often use multiple social platforms. Each has its own features that help you showcase your value. Likewise, each one has enabled experts like you to reach the world through shareable video. Let's look at today's three main social video platforms:
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8 Great Facebook and Instagram Hacks
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The Newest Tool for Your Virtual Real Estate Business: Facebook Messenger Rooms
Facebook, the leading social media platform in the world, has come out with a new video tool available to members of the Facebook community: Facebook Messenger Rooms. These "Rooms" were made to increase the usage of the Facebook platform and engage community video discussions. Available through Facebook Messenger, these "Rooms" can hold a maximum of 50 guests per chat. The best part is that this is a free tool that can be used directly on Facebook. Now, you are probably wondering how you can use it for your real estate business.
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Back 2 Biz: Social Media and Online Communication Tools
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When Should You Use Instagram for Your Real Estate Marketing?
Note: The COVID-19 pandemic has made marketing on Instagram cheaper than ever. If you're considering advertising on the social media platform, now is an opportune time. More than one billion people use Instagram every month. However, the appeal of the network isn't so much its outsized user base, as impressive as it is, but rather how well the platform lends itself to marketing, and in particular, real estate marketing. Consider:
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Back 2 Biz: Maintaining and Building Your Sphere of Influence
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How to Use Virtual Selling on Social Media to Get Clients to Chase You (Instead of You Chasing Them)
We had a great chat with Ryan Hartman, VP of Marketplace at Engagement at Inside Real Estate during a recent Coffee Chat. He showed us all the best ways to create "surround sound" marketing so that your prospects and clients see your ads everywhere they go via a concept called retargeting. Take 30 minutes and hear from one of the most experienced social media marketing experts about the right way to succeed with virtual selling. Here are three key takeaways from Ryan's Coffee Chat: 1. Most agents only follow up with their hottest, "most ready to move" opportunities, and forget about the other 90% or so. When these people are ready to buy or sell, they end up working with another agent (usually a top producer who is taking a longer term view of things). If you're going to succeed with virtual selling, you need to nurture relationships with your local sphere regularly—and long before and after they want to buy or sell a home. 2. It's 2020, not 2012. If you're registering people on your website and then signing them for a generic email marketing campaign with recipes and non-specific articles, you are not going to be able to breakt hrough. Instead, you have to think about more effective and unique ways to differentiate yourself. Using a "multi-channel" approach to build top-of-mind status is where it's at today. They have to see you everywhere so they believe you are THE most well-connected local agent they can work with. 3. Animated, property-specific ads on Facebook and Instagram, complete with a way for the reader to ask for more information about the property, is the way to go right now. Click on the image below to see a highly effective animated social media ad. 4. An effective "multi-channel" online marketing effort includes many of the following components: Facebook / Instagram "Lead" Ads Google PPC Ads YouTube, Facebook and Instagram Video Retargeting Branded Google Display Retargeting Voicemail Drops Personalized Video Follow-Up (BombBomb) Automated Search Alerts Watch the Coffee Chat recording below: If you would like to learn more about being a smart broker and enabling success for your agents' team, check out the following FREE resources: Virtual Training Summit (lots of FREE training) Inside Real Estate Success Strategies Facebook Group If you want to be a great virtual seller, but would like to outsource the effort to a company proven to nurture success for its customers, click here to schedule a demo. Don't Miss These Upcoming Coffee Chats! Friday, May 22 Learn How to Capitalize on the Pent-Up Demand with Jack Markham of Zurple Tuesday, May 26 Things You Should Be Doing in Your CRM During Quarantine with Brandon Wise of Wise Agent Wednesday, May 27 Get More Done by Leveraging Virtual Assistants with Bryan Bowles of Transactly If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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How to Conquer Instagram for Virtual Selling for Real Estate
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Build a Social Media Calendar for Your Real Estate Business
Social media is an essential part of any real estate pro's lead generation efforts. Like other forms of content marketing, social media builds trust with your followers. That's especially vital for the many people you meet who aren't ready to buy or sell a home but will be soon. Without a clear strategy, though, social media often disappoints.
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A TikTok Guide for Real Estate Agents
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How Many Hashtags to Use and 6 Other Instagram Tips for Real Estate Agents
Social media isn't just for high-schoolers, celebrities, or big businesses. Facebook, LinkedIn, and Instagram are all free, easy-to-use tools that, when managed correctly, can be a powerful way to build your brand and create a reliable source of new rental leads. Social media is especially important for the "digital natives" — all the Millennials entering the housing market — but 69% of all US adults have a social media account. A lot of agents probably are already using social media, so we all probably recognize its potential, but don't know what to post, when to post, and what tools are at their disposal. Don't worry. Rental Beast is here to help. We've developed a guide to Instagram tips for real estate agents.
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How to Set Up Facebook Instant Replies to Convert Real Estate Leads
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Analysis: Agents Should Double Down on Facebook and Instagram Ads as Advertising Costs Drop
As agents feel the effects of the novel coronavirus on their business, they'll instinctually want to cut spending on digital advertising--but our latest analysis implores worried agents to do the opposite. In our latest whitepaper, Agents Need Online Advertising Now More Than Ever and They Should Double Down on Facebook and Instagram, we analyzed recent advertising data on four online advertising platforms: Facebook, Instagram, Google and Waze. It makes sense that online advertising would become more lucrative as consumers are spending more time at home to mitigate the spread of the coronavirus – but what digital advertising networks can move the needle for real estate agents who need quick strategies for keeping their business running? Our biggest takeaways:
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So You Want to Generate Leads...
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Real Estate Marketing Best Practices in a COVID-19 Society
As human beings, we crave connection and collaboration. And as a real estate professional, it is critical to interact with a large quantity of people consistently. But the health and safety precautions being enacted by millions of our citizens creates a void for personal interaction and community. In the meantime, Netflix is reporting record streams. Facebook is reporting record engagement times and logins. The bottom line is that people are self-isolating and relying on social media to stay entertained, connected, and informed. This reality creates an incredible opportunity for us to become the centerpiece, facilitator, moderator, and conduit and for our communities to stay engaged and up-to-date with the latest, most relevant lifestyle information. Here are a few ideas to help you leverage the opportunities created by this potential health crisis: 1. Assess your social media channels, connections and automation capabilities. Are they up to par for you to communicate with your online community? Facebook, Instagram, Twitter, LinkedIn, YouTube 2. Assess your blog posting capabilities and syndication across social channels. Make sure your online community knows that you are providing lots of great, helpful content on all of your communication channels. 3. Content strategy: Be the source of relevant and timely local, lifestyle information (not necessarily real estate related). Pre-market open houses and do them as Facebook Live events. Market to your connections via social media announcing an upcoming open house. Customers are unlikely to attend, but you can go to your open house and use your phone or tablet to do Facebook or Instagram Live and walk through the home and talk about the benefits of purchasing the home, not JUST the home's features. Offer to drop off supplies for the elderly or residents that are restricted from getting around. You can deliver much needed supplies at the front door without physically interacting with people that want to stay isolated but need help. Write a small note and/or leave your card for people. Connect to the CDC website, Covid-19 virus government site, local government and schools, etc. and provide helpful links and resources across your social channels. Connect with your lender partner and provide refinance opportunity information. Many people are at home with lots of free time and they may be interested in doing the due diligence associated with refinancing and taking advantage of record low interest rates. Ask questions, lots of questions, so your social spheres can respond with opinions and answers. Ask about restaurants providing free deliveries and any/all businesses offering free deliveries. Ask about business closings. Ask for people to respond if they are available for independent contract work from home to supplement their income and become a solution center for businesses that may need extra help or that are willing to provide people with additional work opportunities. Connect with local businesses (restaurants, shops, etc) and offer to promote coupons or discounts through your marketing channels for people interested or willing to venture out. Offer to run errands for people that need help. Research and offer DIY recipes for hand-sanitizer, cleaning supplies, and different ways to improvise with common household items. Need help with your social media and other online communication channels? Connect with an Elevate Success Coach to learn how we can help: tryelevate.com/get-started, 844-792-0260.
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3 Steps to Attract Millennial Homebuyers on Instagram
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New Social Advertising Tool Lets Realtor Expand Her Reach from Coast to Coast
Realtor Ariana Loucas has long used social media as a tool for connecting with her sphere, but she was unhappy with her options for advertising on social networks. You see, Ariana operates in Washington, D.C., a market with a lot of relocating real estate consumers, but her social advertising options didn't let her cast as wide of a net as she needed. "They'd offer a 15 to 25 mile radius, and certainly not an option that could go coast-to-coast or globally," she says. That all changed recently when Ariana signed up for realtor.com's new marketing program, Market Reach. "They've been able to put my listings in front of someone coming from Minnesota or currently in California who want to move to the DC area." In the interview below, Ariana shares the success she's had in reaching out of area real estate prospects. From video ads to impressing sellers during listing presentations, read on to find how you, too, can increase the reach of your business. Some use social media successfully to generate leads – others have tried it but did not keep it going. What's been your experience? I use social media and I actively communicate through it. I find it very effective so I haven't abandoned it as a business tool. But I did stop the ads as a lead source until recently. What is your social media lead source now? I started using realtor.com®'s new program Market Reach. It's very easy to initiate. Also, I like that realtor.com has already targeted the audience. Realtor.com is very good at just reaching the people who have been to their site so we know it's for a true audience of people looking at real estate. It's a much wider audience than what I could have done on my own. I'm casting a net for people interested in moving to the area where I'm working, even if they are coming from another city or state. I could only get so many people within my local area when I did the ads myself. They've been able to put my listings in front of someone coming from Minnesota or currently in California who want to move to the DC area. How does this compare to the ads you stopped doing? In the past I've tried making my own ads on social media and picking a range—it would give me so many miles out of where I'm located that I can advertise in. The same thing with follow-me ads that exist out there with various companies. They'd offer a 15 to 25 mile radius, and certainly not an option that could go coast-to-coast or globally in front of an audience that I can now do with the realtor.com product. They are now combing the country and beyond to have those people that are searching for real estate matching exactly where I'm marketing. They're showing them the house or my video or the community; whatever it is that I have put into that slot or my audience. Why do you feel compelled to reach buyers coming from out of the area? I'm in a transient area with people moving in and out all the time all year long with military and federal government and contractors. This allows me to tell the seller that no matter where the person is moving from—whether they're being relocated here from Germany, whether they're being relocated here from Texas—I'm going to be one of the few agents that's going to be able to have their home front and center. Do you use this on listing presentations? Yes, I can tell my sellers that because I invest in the marketing specific to their home's location it really will give them more clicks, more views, and that all drives more foot traffic and tours to the home to generate offers. You mentioned that realtor.com can assist in preparing and placing a video. Why use that particular form of content? In today's world, everyone is scrolling quickly through social media, whether it's Instagram or Facebook or Twitter. Images capture their attention. Moving images such as video will capture it even more. The eyes are drawn to those videos first, and they're going to produce more clicks and more interest. Plus the seller now gets to see how you market your listings. I use the realtor.com video content. It helps me be able to talk about how many homes are on a market in a particular neighborhood or what the community offers for amenities and commute time and restaurants, and all of those things are part of this video they provide. It takes the guesswork out of it for me and simplifies it, and then I can get back to doing what it is I need to do—and that is to sell more homes. Learn more about Market Reach here.
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5 Social Media Habits Agents Should Leave Behind in 2020
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Instagram for Real Estate Agents: Top Accounts to Follow Today
As a real estate agent, you are always on your phone. Answering calls, replying to emails and then all of your other time gets occupied by social media. If you have Instagram already, we have compiled a list of a few top real estate accounts to follow today. Whether you are looking for inspiration, motivational quotes, interesting photography, or humor, these real estate accounts are key to starting you off on the right foot for the day:
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How to Promote Yourself and Stay Connected with Clients
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How to Actually Generate Good Quality Leads on Facebook
What started out as a project inside a Harvard dorm room has exploded to a cultural phenomenon, reinventing the way we connect with each other around the globe. Facebook is a social media giant that people use to connect with friends and family, watch videos, get news updates, and maybe even do some networking. The latest stats from November 2019 show there are approximately 2.41 billion monthly users on Facebook. Now, what if you started to look at Facebook as a whole new marketing tool? As an inbound marketing channel that can pull in leads for you – good, quality leads. Would you invest more time in it?
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Instagram's Latest Change: What It Means for Your Business
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Run Your Real Estate Business with a Smartphone: Building Social Media Exposure
Before I get into social media exposure, let's take a look at usage of our phones. Starting with Android, you can find your usage stats by going to Settings > Batteries. Next, tap the three-dot menu > Battery Usage. Then, tap the three dots again and Show Full Device Usage. Android users study that for a minute until I'm done with Apple users. Apple users go to Settings > Screen Time > See All Activity.
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[Best of 2019] Facebook Business Pages: 4 Hidden Features to Boost Visibility
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How to Show the Lighter Side of Your Brand
Personal branding can undoubtedly be challenging. And in the real estate game, it is entirely a relationship building business, meaning that people want to get to know you, not the business version of you--the real you. They can cut through all the marketing speak and know when your content is genuine or not. Especially if you want to have an artery to the Millennial generation, you need to have fun on social media and show your personality. Don't look at personal branding as a chore, but rather use it as an opportunity to let your personality shine to reflect who you really are.
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Real Estate Marketing 2020: Special Dates and Themes
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5 Important Tips for Posting on Your Real Estate Social Media Accounts
Chances are, if you have been in real estate for years, or are even new to real estate, you know that social media is paramount. When it comes to marketing, there are endless opportunities to showcase your real estate business, with email marketing, text marketing, drip campaigns, agent websites, etc. However, social media has come to be one of the most dominant and effective marketing tools used by real estate agents, especially when it comes to gaining leads. In fact, according to an article published by the National Association of Realtors, social media has been regarded as one of the top three tech tools that have given REALTORS® the highest quality leads with an astounding 47% of leads coming through social media. Since social media platforms are so popular in the real estate community, we have compiled some tips for you to consider when you are posting on your social media platforms. These tips are often disregarded or overlooked, but may benefit you in the long run.
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How to Grow Your Business with Leads from Instagram
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5 Ways Agents Can Make Their Holiday Social Media Content Shine
The holidays are fast approaching, and with them comes the chaos of packed schedules and constant holiday advertisements for the latest sales and events. With so many messages vying for your audience's attention, a strong content strategy will help your brand stay bold instead of buried. Follow these tips for social media content:
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Should Real Estate Agents Be on Instagram? The Pros, Cons and How to Get Started
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5 Reasons Every Real Estate Professional Needs to Be Advertising on Facebook
Tell us if this sounds familiar: you created a Facebook page for your property management or real estate business and posted a few times a month. But as time passed, you did not feel like the page was boosting your lead generation. As more people use Facebook to post content, there is exponentially more competition for your target's attention. It is not enough to write a post on your page and hope people find it. Facebook ads ensure that your content reaches the right people at the right time. Below, you will find five reasons why you need to be using Facebook advertisements and several great services to make the most out of your investment.
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How to Generate Real Estate Referrals Using Local Online Groups
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Real Estate Hashtags: Solving the Mystery!
You know about real estate hashtags, but if you're like many real estate agents, you're still a bit fuzzy about how to use them on social media. If you want to increase your online visibility, get more entries for your real estate CRM, and more home showing feedback for your listings, you need to solve the mystery of how to use hashtags. Read on to learn more.
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Open House? Live Tweet It.
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Facebook Makes Changes to Buying Ads for Housing, Credit and Employment
Facebook is currently the largest social media website in the world, boasting 2.32 billion monthly users. It's safe to say that practically every social media user is on Facebook. Its popularity makes it an excellent place to advertise your real estate brand and business. What many real estate pros don't know is that merely creating a Facebook business page and placing an occasional Facebook ad is rarely enough. We understand the social media landscape is in constant evolution, and companies like Facebook make changes to their policies and procedures regularly. Understanding how these changes impact your marketing strategy—and more importantly, how to adapt to these changes to achieve success—is crucial. To help you understand what was changed and how they impact your business, we've created this concise guide with everything you need to know.
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5 Social Media Strategies to Make Your Real Estate Business Stand Out
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Elevate Your Real Estate Marketing Success with an Elevate Educational Boot Camp
It's no secret that brokers and agents need to continually self-educate in order to stay competitive and tackle new technology, but not all education is made equal. Busy real estate professionals can easily waste time and money on "educational" training programs that are nothing more than thinly masked sales initiatives that provide little actionable takeaways. Luckily, there's the educational field team of Elevate to save the day and ensure that brokers and agents walk away with tips, tricks and strategies that can easily be implemented the moment they walk out of the room. What started with a single Social Media Boot Camp has grown into a nationwide phenomenon due to the Elevate Field Team's high-energy, interactive educational style. Brokers and agents alike are treated to an experience designed to inspire and empower, led by a group of industry professionals who help turn marketing "toys" into "tools." Although the Elevate name may be fairly new to the real estate space, the founders and stakeholders behind the company are seasoned professionals coming from top technology companies, franchise organizations, and investment firms who've joined together to develop Elevate, the highly anticipated CRM and digital marketing solution that recently hit the real estate market. But no technology can succeed without strong education, training and understanding, which is where the Elevate Boot Camp series enters. Collaborating with MLSs, mortgage companies and brokerages across the country, Elevate's Boot Camp series has evolved to include a variety of one-hour, two-hour and half day educational sessions, including the ever-popular Social Media Boot Camp, Secrets of Lead Generation Boot Camp, and the hot NEW Broker-Only Mastermind. Custom deep dives are also available on such hot topics as Facebook intensives, developing engaging content for consumer audiences, agent recruitment and retention strategies, and developing a website designed to capture and convert. Want to see if a boot camp is coming to your area? Visit tryelevate.com/events for the upcoming schedule, or call 844-812-8914 to inquire about booking a boot camp in your office or MLS. Bondilyn Jolly is the Managing Partner at 3sixtyfive.agency. You can contact her at [email protected]
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Privacy Changes Coming to Facebook Groups
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5 Simple Steps to Share Your RPR Market Activity Report on Facebook
RPR's Market Activity report is an ideal option for agents who want to create enduring and results-oriented relationships through social media. The report presents a snapshot of changes in a local real estate market based on listing and MLS information, and includes active, pending, sold, expired, distressed, new for lease, and recently leased properties, as well as recent price changes and upcoming open houses for a period of up to six months. Here's a quick tutorial on how to post your RPR Market Activity Report to Facebook.
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