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Generating Leads on a Budget
Paid lead sources are an easy and efficient way to fuel your business' lead funnel. But if you're just starting out or haven't found your real estate rhythm yet, you may be on the hunt for some free lead generation strategies. Check out these five free lead generation strategies below:
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The $14B Social Platform Your Competition Has Overlooked
These days, online marketing is about Facebook, Facebook, Facebook--but today, we're giving credit where credit is due: Pinterest. This social channel made headlines recently when it went public on the stock market with ticker symbol PINS, but that's not the only reason we're bringing it up. Pinterest is one of the best social platforms for real estate, and that's without taking into consideration that on Pinterest, your posts don't have the instant irrelevance that they do on other social channels. If utilized correctly, your Pinterest content will stay relevant for months or years after you post it, allowing this under-utilized social platform to help you grow your social audience and drive quality buyers and sellers to your website.
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How to Plan Your Next Real Estate Post on Instagram
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5 Facebook Groups Realtors Should Join Today
Whether you're a personal Facebook fanatic or prefer to keep things strictly business, there's no doubt that the platform is a valuable place to exchange ideas with like-minded people. REALTORS have much to gain from engaging through Facebook--and we're not just talking about social media marketing. Facebook Groups for real estate are excellent places to trade tips, speak with other pros, and catch up on the hottest trends in the real estate industry. Now it's simply a matter of finding the right Facebook Group for you, and there are loads of great options to choose from. Start your search with our guide to five Facebook groups that REALTORS® should join today.
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4 Tips for Growing Your Real Estate Business with Instagram
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Facebook Ad Changes for Real Estate: What Agents and Brokers Need to Know
Facebook is removing age, gender and ZIP Code targeting for housing, employment, and credit-related ads. It will also impose a 15-mile minimum radius for geographic ad targeting for housing ads. The Facebook ad platform offers an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide. These changes will not impact those agents and brokers that have been effectively using them to date and may reduce blatant discrimination.
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Facebook Live for Your Business: As Easy as Point-Click-Shoot
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5 Simple Steps to Share Your RPR Market Activity Report on Facebook
RPR's Market Activity report is an ideal option for agents who want to create enduring and results-oriented relationships through social media. The report presents a snapshot of changes in a local real estate market based on listing and MLS information, and includes active, pending, sold, expired, distressed, new for lease, and recently leased properties, as well as recent price changes and upcoming open houses for a period of up to six months. Here's a quick tutorial on how to post your RPR Market Activity Report to Facebook.
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Simple Social Media Marketing Strategies for Real Estate Agents
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How to Promote Your Business and Brand with Facebooks Ads
At the end of 2018, the National Association of REALTORS reported over 1.3 million members. That's a heck of a lot of competition jockeying for the attention of home sellers and buyers across America. As a time-strapped REALTOR on a tight budget, how do you uncover ways to stand out from the competition in your local area, attract more leads, land more listings, and grow your real estate business? Consider Facebook advertising.
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How to Sell Your Listings Using Video and Social Media
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The Dos and Don'ts of Content Marketing in Real Estate
"Content marketing" is a buzzy term, but it's basically what it sounds like: You create content of value (photos, blog posts, videos) as part of your real estate marketing plan. Different from — though complementary to — the ads you place with just your name and photo, content marketing pieces don't feel like marketing. They give buyers and sellers a sense of your expertise, while also building brand awareness and trust.
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Building Your Brand on Instagram? These Tips Can Help!
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How Real Estate Agents Can Use Social Media to Generate Leads
There are few businesses that the internet and social media have changed more than that of real estate. As soon as it's time to move, the first thing home buyers and sellers do is hop on the web. They look at homes, or find out sale prices in their area. They can look for real estate agents to list their house or help them find a new one. Of course, none of this is news. What might be is how much the web, especially social media, can affect a home buyer or seller's decisions. The web and social media give instant access to resources and information that normally take a lot of time and effort.
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Real Estate Marketing: 4 Tips to Stand Out on Social Media
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5 Easy Ways to Promote Your Business During Your Downtime
Let me ask you a question – what do you like to do in your "free time"? If you are like most people these days, scrolling through Facebook while sitting on the couch probably makes your list. But what if you could enjoy your Facebook time and still promote your business? Sounds like a win-win situation, right? To help you keep your business rolling while still relaxing, we've assembled five ways you can do BOTH (that'll actually benefit your business).
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Facebook Business Pages: 4 Hidden Features to Boost Visibility
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[Best of 2018] 93 Leads from a Facebook Post: One Agent's Strategy Revealed
There are just 10 publishing days left in 2018, and we're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published back in October and is #10 in our countdown. Stay tuned tomorrow for #9! Vanessa Calhoun knows the secret to budget-friendly real estate leads. From a single boosted post on Facebook, the Atlanta-based agent won almost 100 leads--and now has three buyers IN CONTRACT. Calhoun boosted the post below from her Facebook business page for $100 for three days to people within a 25 mile radius around her listing. "The reach was 9,240. I had 433 link clicks and generated 93 leads," Calhoun says. "I spent $100.00 total." Though Calhoun describes her boosted post as "nothing fancy," she managed to spend a budget-friendly $1.08 per lead. What are her secrets to success? Find out below! 1. Quality Listing Photos Bad listing photos are a great way to junk up nice marketing materials--and an even better way to spend more than you should on your marketing campaigns. Photos are what attract people to your Facebook ads or boosted posts, so make sure they're top notch. Calhoun makes sure she uses professional photos for each of her listings. 2. Smart Pricing Notice that Calhoun lists the price of the home in her post. She says that it's a good price for her area, and highlighting that draws people in. It's a smart strategy--overpriced houses tend to linger on the market. Think of price as a tool for attracting buyers and multiple offers. Using price to create high interest in a listing can generate multiple offers, which gives sellers leverage to negotiate for a higher price. (Need to convince a seller to reduce the listing price? Try this advice.) 3. Smart Lead Capture Tactics What does every ad or boosted post need? A landing page! Calhoun uses a tool called Listings-to-Leads, which lets agents generate landing pages and a wealth of other marketing collateral. For this boosted post, Calhoun sent click-thrus to a single property website from Listings-to-Leads. In order to increase conversions, she set the site's lead capture form to pop up immediately (see the screenshot below). To view the site, visitors must either connect with their Facebook or email address. Either way, you get their contact information. While, yes, forced lead capture will drive some click-thrus away, the ones who DO give up their contact information are more likely to be interested buyers--and warmer leads. 4. Connect Your CRM Once you win a lead, don't let it slip through the cracks! Calhoun makes sure all her leads automatically go from her Listings-to-Leads site into her Market Leader CRM. There, they are automatically assigned to appropriate drip campaigns so that she can continue to nurture them. Ready to get started on your own high-converting marketing campaigns? Try Listings-to-Leads FREE for 14 days.  
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How to Get the Most Out of the Different (Free) Features on Your Social Media Accounts
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December Content Ideas for Your Blog and Social Channels
Don't waste hours trying to come up with new topics for your social channels and blog! We've compiled a list of ideas you can expand upon for every month of the year. Find December's topics below to get started or click on any month for additional ideas! January, February, March, April, May, June, July, August, September, October, November Tip: Don't fall into the same old content patterns. Use a mix of text, links, images, videos, gifs, and downloads to keep your pages fresh.
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Facebook Business Page Strategy: SEO 101
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A New Guide to Facebook Ad Targeting
As the largest social media platform, Facebook offers unique opportunities to connect with potential leads. Unfortunately, due to changes to Facebook's algorithm, companies have been finding it more and more difficult to get organic traffic to their Facebook posts. This means that today, Facebook success is largely dependent on creating a strong advertising strategy, which requires a combination of appealing ads and targeting them to the right groups. This, too, is harder now than it used to be, but it's not undoable. There are still several options you can use to target your ideal audience with Facebook ads.
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3 Pro Tips for Using Instagram Stories for Real Estate
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November Content Ideas for Your Blog and Social Channels
Creating fresh, unique content is an important part of growing your social media audience. However, coming up with new content ideas can be hard! Instead of spending hours trying to come up with new ideas for your social sites and blog, check back with us each month for a list of ideas you can expand upon. Find November's topics below to get started!
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5 Rules for Staying Safe on Social Media
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The Ultimate Beginner's Guide to Social Media Marketing for Real Estate
In the beginning, social media was optional in real estate. Fast forward to 2018, and social media is now virtually a requirement. In fact, it has become so ingrained in our society that consumers expect to see the people they work with on social media. Having social media pages is good, but you won't get the true value until you are active online. In reality, a Facebook page with three entries from 2015 could actually hurt rather than help your business. This guide will provide you with an overview of social media and links to resources you can use to expand your knowledge.
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How to Use Instagram Stories Ads for Real Estate
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93 Leads from a Facebook Post: One Agent's Strategy Revealed
Vanessa Calhoun knows the secret to budget-friendly real estate leads. From a single boosted post on Facebook, the Atlanta-based agent won almost 100 leads--and now has three buyers IN CONTRACT. Calhoun boosted the post below from her Facebook business page for $100 for three days to people within a 25 mile radius around her listing. "The reach was 9,240. I had 433 link clicks and generated 93 leads," Calhoun says. "I spent $100.00 total." Though Calhoun describes her boosted post as "nothing fancy," she managed to spend a budget-friendly $1.08 per lead. What are her secrets to success? Find out below! 1. Quality Listing Photos Bad listing photos are a great way to junk up nice marketing materials--and an even better way to spend more than you should on your marketing campaigns. Photos are what attract people to your Facebook ads or boosted posts, so make sure they're top notch. Calhoun makes sure she uses professional photos for each of her listings. 2. Smart Pricing Notice that Calhoun lists the price of the home in her post. She says that it's a good price for her area, and highlighting that draws people in. It's a smart strategy--overpriced houses tend to linger on the market. Think of price as a tool for attracting buyers and multiple offers. Using price to create high interest in a listing can generate multiple offers, which gives sellers leverage to negotiate for a higher price. (Need to convince a seller to reduce the listing price? Try this advice.) 3. Smart Lead Capture Tactics What does every ad or boosted post need? A landing page! Calhoun uses a tool called Listings-to-Leads, which lets agents generate landing pages and a wealth of other marketing collateral. For this boosted post, Calhoun sent click-thrus to a single property website from Listings-to-Leads. In order to increase conversions, she set the site's lead capture form to pop up immediately (see the screenshot below). To view the site, visitors must either connect with their Facebook or email address. Either way, you get their contact information. While, yes, forced lead capture will drive some click-thrus away, the ones who DO give up their contact information are more likely to be interested buyers--and warmer leads. 4. Connect Your CRM Once you win a lead, don't let it slip through the cracks! Calhoun makes sure all her leads automatically go from her Listings-to-Leads site into her Market Leader CRM. There, they are automatically assigned to appropriate drip campaigns so that she can continue to nurture them. Ready to get started on your own high-converting marketing campaigns? Try Listings-to-Leads FREE for 14 days.  
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Increase Your Social Media Engagement with These 5 Best Practices
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October Content Ideas for Your Blog and Social Channels
Creating fresh, unique content is an easy way to make an impact and grow your social media audience. However, coming up with content ideas to write about can be hard! Instead of spending hours trying to come up with new topics for your social channels and blog, check back with us each month for a list of ideas you can expand upon. Find October's topics below to get started! Tip: Set measurable, attainable goals with clear start and end dates to help you stay focused and grow your online presence.
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Think Outside the Box: 4 Other Social Media Sites You Should Join
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Debunked: 4 Myths About Running Facebook Ads
If you haven't tried Facebook ads yet, we get it. It can feel intimidating at first, especially with a lot of myths floating around about how much it costs and what you need to get started. But the fact is, when you're weighing how to advertise your listings and deals, Facebook is a great option. Facebook ads are effective and easy to get running (we promise!). Let's separate truth from fiction. Here are the top four myths about Facebook real estate ads:
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5 Social Media Tips to Launch Your Real Estate Brand and Win Clients
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6 Tips and Tricks to Get Organic Followers on LinkedIn and Twitter
There's a lot of information out there discussing the ways a brand can organically grow its Facebook Business Page, but sadly, not as many resources regarding other social media platforms. Yes, Facebook may be noted as the largest social network, but your business can (and should) expand its reach across other sites. LinkedIn and Twitter, for example, are two channels where many businesses set up profiles, but never fully utilize their accounts. Let us familiarize you with the benefits of LinkedIn and Twitter and provide a little insight on why your business should actively try to expand its reach on both.
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Maximizing Facebook: Boost Your Posts or Post More Ads?
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How to Use Social Media to Connect with Your Real Estate Leads
Nine in 10 home buyers rely on the internet as one of their primary research resources. To meet these searchers and make sure they work with you and not another agent, you should connect with them on the platforms they use to seek answers and discuss information about home buying and selling online—social media.
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September Content Ideas for Your Blog and Social Channels
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August Content Ideas for Your Blog and Social Channels
Posting fresh, unique content is one of the best ways to make an impact and grow your social media audience, but coming up with content ideas can be hard! Instead of spending hours trying to come up with topics, check back with us each month for a list of ideas you can expand upon. Find August's topics below to get started! Tip: Sharing pictures of happy clients in front of their new home is great! Just remember to have them sign a photo release form first.
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The Do's and Don'ts of a Real Estate Agent's Social Media
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How to Use Instagram for Real Estate Marketing
Do you really need to use Instagram for real estate marketing? You're busy and on the go. But using Instagram for real estate business success has become essential! Top-selling Realtors know how to do it. You should too. Here we'll give you the insider info on just how to use Instagram for real estate. These tips and tricks are designed to be incorporated into even the craziest of on-the-go schedules.
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IGTV and Video Marketing for Your Business
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July Content Ideas for Your Blog and Social Channels
Nothing can make an impact and help grow your business like fresh, unique, local content. However, it can be hard to come up with new content ideas each month. Instead of spending hours trying to come up with new topics for your social channels and blog, check back each month for a list of ideas you can expand upon. Find July's topics below to get started! Tip: Don't spread yourself too thin. It's better to use two or three social sites really well than nine or ten poorly. Download a printable version of these topics here! Holidays and Occasions
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How to Create Instagram Ads for Real Estate
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Facebook Best Practices 2018
Keeping pace with social media can feel exciting and overwhelming at the same time. Why does it seem like some posts get a lot of responses from people, and others not so much? Trying to figure out the levers that generate these higher levels of engagement from your followers doesn't need to feel like learning a foreign language--especially if you know the ins and outs of how Facebook ranks posts.
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June Content Ideas for Your Blog and Social Channels
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How Real Estate Agents Can Master the 3 Most Popular Social Media Sites
Becoming a master of real estate social media is no small task, but it's more than worth the effort. The most popular social media sites—like Facebook, Twitter and Instagram—are an excellent place to connect with Millennial clients, and members of every generation. Today, we're going to take a closer look at how you can master the three most popular social media sites for real estate agents.
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How to Customize Your Real Estate Instagram Profile with Custom Highlights
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Document Your Day-to-Day to Become Your Market's Thought Leader
There is a very common phrase when it comes to content marketing: Document, Don't Create. For you Realtors that want to beef up your content marketing strategy and build your own brand, this is going to be the magic bullet that allows you to do this--and more easily then you imagined. But how exactly does this work?
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Five Tips to Keep You Professional on Social Media
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May Content Ideas for Your Blog and Social Channels
Grow your social media audience and attract more blog followers by creating fresh, unique content for your audience. If you need some help coming up with content ideas, we've got you covered! Check back each month for a list of content ideas you can write about. Find May's topics below to get started. Tip: Engaging with your followers' posts on social media is a good way to stay top of mind. Download a printable version of these topics here!
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Using Omnipresent Marketing to Build Your Clientele
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Instagram: Best Practices for Social Success
Since the beginning of the social media era, individuals and businesses alike have embraced their online presence and shared their journeys for the world to see. However, 2017 proved a challenging year for many networks when several saw a decline in social use, especially among major players like Facebook and Twitter. Despite this trend, one social network has continue the climb upward: Instagram. Now is the time to improve your Instagram presence and make the most of your opportunities as Instagram's monthly active users increases and more attention is driven to the platform.
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April Content Ideas for Your Blog and Social Channels
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Should Real Estate Agents Be on Instagram? The Pros, Cons and How to Get Started
Even if you're active on social media for marketing, you might still wonder if real estate agents can use Instagram to help promote their business. On one hand, Instagram seems like a perfect fit considering that it's image-based--and what better way to show off your latest listing than photos? But Instagram isn't quite like the other social media marketing platforms, such as Twitter and Facebook, and it can take real estate agents a little getting used to before they get the hang of putting it to work for their marketing.
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Top 10 Social Media for Real Estate Hacks
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March Content Ideas for Your Blog and Social Channels
If you want to increase your online presence, creating fresh, unique content is a great way to make an impact. However, coming up with content ideas can be hard! We can help; instead of spending hours trying to come up with blog and social topics, check back with us each month for a list of ideas you can expand upon. Find March's topics below to get started! Tip: Pictures of recognizable, local landmarks will be more appealing and meaningful to people in your community than generic images. Download a printable version of these topics here!
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The Psychology of Social Media Engagement
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When Is the Best Time to Post on Social Media?
Does this sound familiar? You've created some awesome social media content for your Facebook, Instagram, Twitter, etc. showcasing your business and clients. It's engaging, eye catching and has the perfect balance of images and text. However, when you go to post it, the post doesn't seem to get the engagement it deserves. What gives?! Have you considered that it could be the time of day that you are posting? Although individual audiences may vary, there are generally "high engagement" times of day for each of the major social channels, and posting within those times can make or break your online engagement. ​We've made an at-a-glance infographic for you demonstrating the best times for social engagement:
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Social Media Fails All Real Estate Agents Make (and How to Avoid Them)
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Why You Should Create a Social Media Schedule
Being socially active is crucial for businesses to maintain a competitive advantage. However, many Realtors® might feel that maintaining an active social media presence takes too much time. With a social media content schedule, you can plan content weeks in advance and free up time to handle other aspects of your business.
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What Not to Post on Social Media if You Are a Real Estate Agent
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February Content Ideas for Your Blog and Social Channels
Creating content is an important, but time consuming, part of doing business online. Instead of spending hours trying to come up with blog and social topics, be on the lookout for a list of ideas from us each month that you can expand upon. Find February's topics below to get started! Tip: Keywords that can boost your SEO are an inherent part of your content when you choose topics that discuss local events and places. Download a printable version of these topics here!
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3 Steps to Dominating Social Media in 2018
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Six Social Media Tips to Make You a Pro at Real Estate Conferences
Conferences bring together some of the greatest minds of real estate to consume knowledge, share insights, comment on new trends and network. The thing about real estate conferences are that they typically occur during standard work hours, so trying to keep your business moving forward while doing all the above can be a juggling act. Your smartphone can be your best ally, but if you're spending 95 percent of your conference with your head craned downwards, you'll miss the entire experience. But with a little preparation and strategy, you can master the real estate conference game to solidify your brand – and fuel your pipeline with fresh leads. Whether you are a speaker, hosting a booth or an attendee looking to peruse the events, take a step back and determine what your ultimate purpose is, and what you would like to take away from it.
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January Content Ideas for Your Blog and Social Channels
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Friday Freebie: Social Media and Business Planning Checklists for 2018
Do you dream of more business and more commissions in the year ahead? Don't. Instead of wishing for success in 2018, plan for it. (Or, as we say in the RE Technology offices, "Plan your work, and work your plan.") When you outline tangible, actionable steps that you can take to attract more clients and close more transactions, you're on the way to achieving your goals. But if you're not sure how to get started, we've got a cheat sheet of sorts for you--two of them, in fact! Read on to learn how you can download two FREE checklists that will help you get your business ready for 2018!
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Fewer Eyeballs Are Seeing Your Facebook Posts: How Agents Can Uncover Their True Reach
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The DO's and DONT's of Automating Your Social Media Posts
A new service that will post to your social media accounts for you just arrived on the real estate technology scene. IXACT Contact launched Social Stream today, an add-on to their popular CRM. Social Stream automates posts to your Facebook, Twitter, and LinkedIn profiles, saving you time spent looking for relevant content to share. Instead, agents simply choose their desired frequency of posts and the subject matter that they wish Social Stream to post about. Social Stream then finds and curates content for you from top-tier publications, and posts videos and links to articles on your behalf. What differentiates Social Stream from other similar services is that links to the shared content redirect to a special web page that's under your control. So if, for example, Social Stream posts an article from Forbes, the content of that article will appear on this special page—a page that's branded to you and keeps you top of mind. Some social media experts frown on the use of automated posts, arguing that it's an impersonal strategy. But if this is a type of service that interests you, go ahead and give it a shot. Make sure, however, that you keep a few things in mind so that it looks like your social profiles are run by a real human rather than a bot.
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6 Quick Ways to Dust Off Your Facebook Account and Get Back in the Game
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Personal PROFILE or Business PAGE: What's the right choice for real estate agents?
Considering there are more than 2 billion monthly active Facebook users, if you don't have a presence on Facebook, you've likely been nervous about trying it out, feel you don't have the time, feel you don't understand it, or are happy just looking over someone's shoulder. (Or, maybe you choose to live a life void of social media... and that's okay, too!) But there's a big difference between sharing pictures of your dog on your personal PROFILE and becoming the go-to real estate agent in your market via a professional business PAGE. Wait a minute. There's a difference between a personal PROFILE and professional business PAGE? You betcha!
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Rules of Instagram Engagement for Real Estate Agents
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Instagram Updates that Help You Generate More Business
Agents and brokers beware: you're in for a social media scare! Social sites like Instagram have launched a spook-tacular update that is frighteningly good for your social strategy and business! Read up to see how you can use them for your own trick or treat goodness this month.
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4 Free Tools That Save You Time on Social Media
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Instagram Posts for Realtors
How many times have you posted on Instagram in the last week? The last month? Instagram used to show the most recent posts from accounts you're following, but they have recently adopted Facebook's content algorithm so you don't have to post quite as often. However, Instagram still prioritizes people who post more often. Tips for Posting on Instagram
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5 Social Media Strategies You Should Be Using in Your Real Estate Susiness
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5 Steps to Developing a Real Estate Brand with Facebook
Creating a brand on Facebook for your real estate business is as important as a first impression, because it may likely be a lead's first impression of you! Your potential customers will form an impression – and make a judgement – about your entire business in less than one second. And as they say: you may never get a second chance to make a first impression. That's why deliberately creating your brand is so important. By being intentional and putting effort into your branding, you can purposely create an impression about your business and evoke a desired emotion from your customers. Branding isn't just about a logo, a business card, or a catchy tagline. Branding is built up from every single experience a client has with your business. In this article, Garry Wise, co-founder of the Paperless Agent and co-owner of GoodLife Realty, talks through five (easy) steps to start creating, building, and promoting your brand using Facebook.
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'Fake News' Now Affects How You Post on Facebook
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2017 Contenders: Instagram's Stories vs. Snapchat's My Story
Right now, social platforms are battling it out for who will be today's heavyweight champion by adding the newest features and trying to drive traffic to their networks. This seems to be the "story" between two social platforms that share similar features: Snapchat and Instagram. When utilizing social media to drive leads to your real estate business, you can't help but wonder which of these two contenders – Snapchat or Instagram – is better to have in your corner. Once you fully understand the features and compare them, you can make an informed decision on which social platform you should spend advertising dollars on to build your presence.
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Are You a Social Media Power User? Here's Why You Should Be
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Do You Have a Healthy Social Media Strategy?
Let's take a quick inventory of your social media profiles. Are they dominated by multiple links to your listings and generic market updates? Do they contain overly personal updates with little mention of your business? How about your posts—are they collecting likes, shares, and comments, or just dust? If all you're posting is self-promotional items or, at the other extreme, deeply personal (read: unprofessional) updates, you run the risk of alienating your followers.
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How to Create a Social Media Manifesto
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Should You Post Your Client's Photo on Social Media?
You just listed a home, sold a property, or started working with a new client and the first thing you want to do is brag on social media. It's okay, we all do it and working in the real estate industry, a client-centered marketing focus is necessary to show leads and clients why you are the perfect real estate professional for them. However, before posting your client's photo on social media, take your client's opinions into consideration.
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Your (Rest of) 2017 Content Road Map
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Why Use Instagram for Real Estate?
Do you have an Instagram account? Are you active on your Instagram account and getting results? If you were to go into Instagram, you'd see that there are millions of advertisers using it, and that there are a lot of benefits in using their platform, as well. The Stats There are two major stats that convinced us Instagram was the way to go:
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The Best Kept Secret in Social Media Advertising
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FREE Facebook Features You're Not Utilizing
For the past few months, we've talked about cutting edge technologies and how to utilize them for your real estate business before your competition does. I like the all the new stuff, don't get me wrong, but it also made me realize that there are some older features out there on sites like Facebook that real estate agents may or may not be utilizing! Today, I'll show you why the desktop version of Facebook is still one of your best friends. Yes, yes, I know, mobile is king (I'm only on my phone every 30 seconds or so). Nevertheless, the desktop version of Facebook is incredibly powerful for you and your business, and has unique features you can't find anywhere else! So let's go ahead and dive in—I can't wait to show you my findings!
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Tips on Choosing the Right Instagram Username
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Win More Business from Your Sphere: 3 Ways to Tweak Your Marketing
The ads and flyers you run to your geographic farm often act as an introduction to you, your brand and your business niche. It's acceptable (and expected) that your Just Listed flyers explain who you are and what you do. But when it comes to marketing to your sphere — the people who know you best — it's important that you work to reinforce your value proposition, not introduce it. Because while a refrigerator magnet with your face and email on it may be a suitable giveaway for 500 people in your farm, it's a weird gift to offer the cousin who bunked with you every summer at Camp Lakota. Your goal, then, is to make Cousin Jim feel more special than anyone in your CRM. Here are three ways you can tweak your marketing to better appeal to your sphere contacts.
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5 Ways to Create a Cool Summer Real Estate Strategy
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6 Tips for a High-Octane Instagram Account
As social media continues to evolve and grow in popularity, Instagram is the platform on steroids that dominates the social media game, making it the fastest growing social media platform across the planet. Consider this: in less than six years, we've shared over four times more photos than there are human beings on earth! It's mind boggling how much our society loves to consume enthralling media – and businesses have long understood the power this visual storytelling behemoth holds for brand building, user engagement and what it could mean for their bottom line. Instagram by the numbers:
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5 Ways to Use Twitter to Drive Real Estate Leads
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5 Ways to Use Facebook to Drive Real Estate Leads
How do you use Facebook? Are you focusing on getting people to like your page? Are you running targeted ads for particular zip codes? How is that working for you? Are you generating leads? Many real estate agents treat their Facebook page like a brochure. Sure, it's great for branding, but it's probably not helping you with what you really need—and that is leads, leads, leads! Shift your focus. Your page is not about engagement, it's really about inbound marketing. That's what is needed for lead generation.
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How to Close More Real Estate Deals with Facebook Messenger
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The Ultimate Guide to Facebook Ads
Real estate professionals have outgrown marketing tactics like advertising on bus benches, billboards, and classifieds, and it's a good thing they have; traditional advertising comes with a hefty price tag. Fortunately, social media has made it possible to advertise your business without emptying your bank account while targeting your audience with 1000 times more accuracy than traditional advertising methods. With over 1.94 billion active monthly users, Facebook can be viewed as the one of the greatest advertising markets available for any business, including real estate. By providing businesses with the means to reach an exponentially larger number of customers with a significantly smaller budget, Facebook has put businesses where they want to be: in the eyes of their target market. We will walk you through setting up a business page and give you tips to rise above Facebook's algorithm to reach more individuals organically. Then we will show you how to create an ad campaign, select a targeted audience, and understand Facebook Insights, so that you can start benefiting from advertising through social media's leading network.
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Real Estate's Most Important 4-Letter Word is 'Next,' not 'Sold'
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Real Estate Statistics to Help You Determine Where You Stand
Question: What percentage of real estate agents have a Facebook for professional use? Answer: 80 percent. What's the big deal that 80 percent of agents have Facebook for professional use? It seems like a relatively trivial number to pay attention to, but we can guarantee that it isn't. Stats like this are important to note because they help agents understand what their colleagues are doing to stay successful and top of mind. We've compiled a comprehensive list of real estate statistics and facts that can serve as a benchmark to help you determine where you stand and the progress that you've made compared to other real estate agents. Whether you're new or have been in the business for a while, fast-changing technology, emerging social media platforms, and new real estate tools make it nearly impossible to keep up. This post highlights popular technology, strategies, software, and more that agents are taking advantage of to stay ahead. Read on for more real estate statistics and facts to help determine where you stand!
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Why Facebook Ads Work
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8 No-Fuss Real Estate Marketing Ideas to Try this June
Are there tumbleweeds blowing through your blog? Is your Facebook business page gathering dust? For many agents, the biggest hurdle to an active online presence is figuring out what to post. And that's totally valid—you're busy doing at least 184 different things for your clients. But if you neglect your blog or various social accounts, you risk prospects thinking that you're either out of business or a bit careless. So lock up (set to private) or delete the profiles you don't use, and commit to a consistent posting schedule on the platforms you do use. Fortunately, June is a month rich in post ideas for real estate (it is National Homeownership month, after all!), so getting started should be easy. To make it even easier, we've outlined a bunch of blog and social media post ideas you can use to rejuvenate your online presence. Take a look at the ideas below:
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Hot Tips for Creating the Best Real Estate Facebook Ad
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More Updates from Instagram!
Last week, Instagram released new enhancements to their My Story feature. Just two months ago, I called it the “B-movie version of Snapchat.” Well, I’m here to tell you Instagram has shed that skin and has throttled the My Story feature into A-list territory. Folks, Instagram was a content sharing and marketing dream before these updates were launched. Now, Instagram can certifiably say that it is a POWERHOUSE of a social network and can, quite literally, do it all. It’s time you learn how to harness that power for yourself!
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