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REALTORS and Social Media: Latest RPR Survey Reveals Trends
CHICAGO (April 23, 2019) – Realtors Property Resource, a wholly owned subsidiary of the National Association of REALTORS, is pleased to announce the results of its 2019 REALTOR® Social and Digital Media Report. The report includes findings from a survey of over 650 REALTORS concerning how they use social and digital media to market themselves and build their businesses. Of 651 REALTORS surveyed, almost 74% indicated that awareness is the main reason they look to social media to boost their marketing tactics. An overwhelming majority of respondents, nearly 65%, plan to commit more time to social and digital media. And just over 62% have more of their marketing budget earmarked towards social media for the coming year. "Social and digital media should play a huge role in any agent's marketing efforts," says Reggie Nicolay, RPR Vice President of Marketing. "Raising awareness of yourself and your services via channels such as Facebook, Instagram and email are the new normal in real estate marketing. It really comes down to fishing where the fish are, and the sea is full of social media users." Facebook and Instagram are the most popular social outlets for REALTORS®. Interestingly, Instagram edged out LinkedIn, which was 2017's second most used platform. Property listings are the most popular form of social media posts for real estate professionals, with local events and buying tips coming in second and third. When it comes to the type of content and format that REALTORS® are posting, photos are the number one choice, followed up by video and other content links. When it comes to digital media, email is far and away the big winner, with over 78% of REALTORS® saying the use it as their digital marketing tool of choice. Texting, videos and eNewsletters rounded out the other top digital media deliverables. Additional 2019 REALTOR®Social and Digital Media Report key findings include: Over 60 percent of respondents said they will commit more time to social and digital media in the coming year 57 percent of REALTORS® spend 1-4 hours per week on their social media presence Almost 58 percent of REALTORS® spend 1-4 hours per week on their digital marketing efforts To read the complete study results, view the PDF.
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Buyer's Agent: Automatically Post Your Sold IDX Listings to Facebook
Call it Facebook marketing, online branding, or shameless self-promotion, but Delta Media Group has given you a way to "shout it from the mountaintops" (or at least Facebook) about your most recent SOLD transactions--including IDX listings--using our Facebook Auto Connector tool. As an exclusive Buyer's Agent, you work directly with buyers and do not list homes for sale. In today's competitive real estate market, it's essential home buyers have an experienced agent on their side to help them make a reasonable offer on the home they want and have it accepted. You spend tons of time and energy guiding your clients down the right path to homeownership. So how do you get the word out about the "wins" you have achieved for your clients? With over 1.3 billion members worldwide, Facebook seems like the best place to start. Delta Media Group's Facebook Auto Connector gives you the ability to post each of your SOLD listings automatically, and that includes IDX LISTINGS! See, we think you work way too hard helping your clients take the right steps toward successful home buying not to give you a way to tell your entire story on Facebook. That is why we did not limit your social shares to your broker's listings; we included the ability to share any IDX listing too. It's a fact, you work hard for your clients, and now you have a way to share your success stories with the world. Contact our Tech Support Team to get started auto-sharing your story on Facebook today. To view the original post, visit the Delta Media Group blog.
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Listings-to-Leads Announces Social Media Post Automation for Real Estate Listings
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Adwerx Adds Instagram to Popular Automated Listing Advertising Program
Over 1.8 billion listing ad impressions have been seen by potential buyers Durham, N.C. — Adwerx announces that it has incorporated ads on Instagram into its highly regarded Automated Listing Advertising Program. Instagram has rapidly become one of the most popular social networks with over 800 million active monthly users. The addition adds to Adwerx's ability to provide real estate agents with comprehensive visibility for their real estate listing ads. New automation partners will be automatically enrolled into the Instagram advertisements. In a little over one year, the Adwerx Enterprise Automated Listing Advertising Program has seen widespread adoption across the residential real estate industry with over 50 regional and national brokerages signed and a potential total of 150,000 agents enrolled in the system. The innovative program connects directly with multiple listing services, so that listing ads go live as soon as a property is publicly launched. Ads appear on a variety of popular websites and social networks. With homes going under contract in under one month in many markets across the country, this program is essential for generating high visibility in a short amount of time. "We are so gratified by the industry's response to this program," said Jed Carlson, CEO of Adwerx. "Our mission is to make digital advertising simple and effective for agents and brokers so they can focus on business growth." Adwerx also recently announced integrations with top transaction management platforms. SkySlope and dotloop that will guarantee that the seller of the property sees the ads as soon as they launch in their marketplace. Agents can also provide their sellers with a complete report detailing an ad's reach and range. This information gives sellers the assurance that their home is being completely and comprehensively marketed online and leads to a higher rate of seller satisfaction. "Our agents' feedback on the Automated Listing Advertising Program has been highly positive," said Thad Wong, co-founder of @properties, the first real estate brokerage to adopt the program. "We are committed to providing helpful solutions, and our agents have seen the digital ads directly increase their bottom line by helping them increase client satisfaction and earn more listings." Adwerx is dedicated to helping individual agents achieve maximum visibility for their listings and their personal brands. To date, Adwerx has served over 13 billion ad impressions for agents and brokers across the most popular websites, mobile apps, and social media. To learn more about the Automated Listing Advertising Program, please visit http://adwerx.com/enterprise. About Adwerx One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 115,000 real estate customers across the US, Canada, and Australia. Adwerx was ranked #173 on the Inc. 5000 list of America's Fastest Growing Private Companies for 2017 and has been an Inman Innovator Award nominee for its advertising technology. For more information, visit www.adwerx.com.
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Hyperlocal Tech Earns Zavvie, 8z 'Innovator Award' Finalist Selection
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RESAAS Acquires Real Estate Blockchain Company Real-Block Inc.
Vancouver, British Columbia - RESAAS Services Inc., a cloud-based social business platform for the real estate services industry, is pleased to announce that it has today acquired Real-Block Inc. ("RBI"), a company holding a real estate blockchain application. Following an extensive due diligence period that began in late 2017, RESAAS and RBI have today executed and closed a definitive share purchase agreement for the acquisition of all of the issued and outstanding shares of RBI. As consideration for the acquisition, RESAAS paid the shareholders of RBI $75,000 in cash, and issued these shareholders 1,102,938 RESAAS shares at a price per share of $0.68. Upon the completion by RBI of a beta test of its technology with at least one real estate association or land registry office within two years, RESAAS will issue the shareholders of RBI an additional $750,000 in RESAAS shares valued using a volume-weighted average price formula. RESAAS will also retain key software developers of RBI. One aspect of RESAAS' technology platform is designed to enable large real estate companies to increase the number of referrals they generate within their organization. Its clients include the worldwide RE/MAX network and Keller Williams Global Property Specialists. Referrals are facilitated every day by RESAAS' technology, presenting new opportunities to the global agents using the network. It also provides business intelligence to the firms involved, helping them make informed decisions about expansion, growth and acquisition. RESAAS believes that the acquisition of RBI will substantially enhance its referral feature by offering blockchain enabled Smart Contract functionality. RESAAS anticipates that agents will be able to transfer referral fees automatically thereby solving a significant industry problem. "This is an exciting and strategic acquisition for RESAAS," said Tom Rossiter, CEO of RESAAS. "Real Estate is considered to be a natural fit for the adoption of blockchain technology. With over 400,000 real estate agents on our platform, we expect to expand the use of Real-Block's blockchain technology in other applications over time." About RESAAS Services Inc. RESAAS is a cloud-based social business platform built for the real estate services industry. RESAAS brings proprietary real-time technology into the business of real estate and transforms how real estate listing data flows between real estate agents, brokers, associations, and MLSs. Visit www.resaas.com.
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Katie Lance and the #GetSocialSmart Academy Announce a Preferred Coaching Agreement with Berkshire Hathaway HomeServices
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RE/MAX Leading Edge Partners With Katie Lance And Her #GetSocialSmart Academy
Winchester, MA February 1, 2018 – RE/MAX Leading Edge has announced a partnership with nationally recognized social media strategist, Katie Lance and her #GetSocialSmart Academy. Katie Lance is Founder and CEO of Katie Lance Consulting and the Author of the #GetSocialSmart book. The #GetSocialSmart Academy is a robust resource that teaches real estate professionals and small businesses how to leverage social media as a tool to build the business relationships that drive long-term growth. The partnership includes access to a personalized academy portal featuring tutorials, webinars, checklists, an on-demand library of resources, and inclusion in the private Facebook group. In addition, Katie will provide exclusive webinars to RE/MAX Leading Edge agents and a full-day in-person training workshop in April. "We are thrilled about our new partnership with Katie. It's unlike any other being offered in our market," said Christine George, President of Marketing and Business Development at RE/MAX Leading Edge. "The real estate space has evolved from one where agents come to the office every day to one where they work virtually. We recognized social media as a tool to help us bring value and engage our agents whenever, wherever, they work. Since 2016, Katie Lance has been an invaluable resource for RE/MAX Leading Edge. We've applied a very strategic approach to our social media and the results have been phenomenal. We wanted to provide that same opportunity to our agents." Katie is a frequent speaker at national conferences and frequent writer and contributor to The Huffington Post and Inman News where she was the Chief Strategist and Social Media Director before founding Katie Lance Consulting. "I am super excited about our new partnership with RE/MAX Leading Edge," said Katie. "The leadership team at RE/MAX Leading Edge have been ahead of the curve when it comes to leveraging social media as a powerful business tool. I'm excited to now help their agents use it as a point of difference to build their personal brands and grow their businesses." "Eighty-five percent of our business comes from repeat customers and referrals, so it's critical that our agents nurture their client relationships," said Linda O'Koniewski, CEO of RE/MAX Leading Edge, "Social media is not just another communication tool, it's an essential way to build business and we're excited to provide the resource of the #GetSocialSmart Academy to help our agents get smarter about social media." About RE/MAX Leading Edge Founded in 2001, RE/MAX Leading Edge is one of Greater Boston's leading full-service real estate companies offering residential real estate services to buyers and sellers. RE/MAX Leading Edge has grown to more than 200 sales professionals serving 10 locations throughout Greater Boston including, Boston, Arlington, Belmont, Cambridge, Lexington, Melrose, Reading, Wakefield and Winchester. The strong leadership, career development, premier marketing and access to 110,000 RE/MAX agents worldwide results in their agents outselling the competition nearly 2:1. RE/MAX Leading Edge is the largest, fastest growing RE/MAX brokerage in New England and the fourth largest real estate firm in Massachusetts. RE/MAX Leading Edge is affiliated with RE/MAX INTEGRA, New England and RE/MAX, LLC with a global network of 110,000 agents in 100 countries worldwide. For more information about RE/MAX Leading Edge, visit www.leadingedgeagents.com.
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IXACT Contact Unveils New Social Stream Function to Help Agents Aggregate High-Value Content
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New REALTOR Benefits Partner Helps Realtors Maximize Social Media Marketing
WASHINGTON (November 16, 2017) — The National Association of Realtors® 2017 Member Profile found that Realtors®' web presence and use of social media continues to grow as a valuable marketing tool to reach clients and build online communities. To help members stay ahead of this trend, NAR has partnered with Back At You Media through the REALTOR Benefits® Program, to provide Realtors® with a simple and automated way to promote their listings and business on today's most popular social media networks, including Facebook and LinkedIn. "Social media has become an increasingly important component of marketing in real estate, as it helps Realtors® build their personal and business brand. In fact, seven in 10 Realtors® are using Facebook, and over 60 percent utilize LinkedIn for professional use," said NAR President Elizabeth Mendenhall, a sixth-generation Realtor® from Columbia, Missouri and CEO of RE/MAX Boone Realty. "This new partnership with Back At You Media allows Realtors® to revolutionize their real estate social media marketing in a smart and simple fashion, and it also encourages more members to engage in social media platforms on a regular basis." Back At You Media streamlines the social media marketing presence for real estate agents and brokers by growing their audience through targeted advertising and supplying real estate content to their social media accounts. Through the partnership, Realtors® can utilize Back At You Media to find the right plan and tools to generate leads, maximize branding efforts, save time and money, and prove value to their clients. "On behalf of the Back At You Media team, I want to express our excitement to grow the partnership with NAR and have the opportunity to provide its 1.3 million members with the right tools to utilize and manage their real estate social media marketing. In an age where social media technology is changing the way people do business, Back At You Media is innovating how real estate professionals market themselves and their listings on social networks," said Michael Glazer, co-founder and CEO of Back At You Media. REALTOR Benefits® Partner Helps Realtors® Maximize Social Media Marketing Back At You Media offers multiple plan options through the partnership with NAR for members with varying levels of social media marketing savvy, including a Starter Plan exclusive to NAR, plans for users with more advanced social media marketing needs and an enterprise plan for broker-owners. For access to all of the program benefits, and to ensure members receive special pricing through NAR's REALTOR Benefits® Program, Realtors® can enroll at the dedicated program site: www.BackAtYou.com/NAR. Additional information on the Back At You Media partnership offerings and other REALTOR Benefits® partners can be found by visiting: www.NAR.realtor/RealtorBenefits. About the National Association of Realtors® The REALTOR Benefits® Program is the official member benefits program of the National Association of Realtors®, connecting members with savings and unique offers on products and services just for Realtors ® from more than 30 companies recognized as leaders in their respective industries. The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing 1.3 million members involved in all aspects of the residential and commercial real estate industries. About Back At You Media Back At You Media is the #1 social media marketing company dedicated to the real estate industry. The company provides SaaS marketing automation to help real estate enterprises and individual agents better market themselves, their listings and brokerage on the top social networks. The company's proprietary technology offers a "full service" approach automating an array of products and services necessary to be successful in real estate social media marketing.
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Circlepix announces PIXsocial skill for Amazon Alexa
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Survey Finds REALTORS® Plan to Spend More Time, Money on Digital Marketing Initiatives
CHICAGO (August 14, 2017) – Realtors Property Resource® (RPR), a wholly owned subsidiary of the National Association of REALTORS®, announces the results of its 2017 REALTOR® Social and Digital Media Report. The report includes findings from a survey of 265 REALTORS® about the way they use digital and social media to build their businesses. Of REALTORS® surveyed, 74 percent cited awareness as the main outcome of their social media efforts. Looking ahead to next year, 64 percent of respondents plan to commit more time to social media and 60 percent plan to commit more money. "Social media has become the new norm for reaching out and staying connected with friends, family, clients, and prospects," said Reggie Nicolay, RPR Vice President of Marketing. "Not only do sites like Facebook and LinkedIn provide REALTORS® with an easy way to stay top of mind, but they now offer highly targeted advertising options with tremendous reach and analytical tracking." Facebook and LinkedIn are the most popular social media platforms for marketing among REALTORS®, with 94 percent of respondents reporting Facebook as most effective at building their businesses followed by LinkedIn at 57 percent. Listings are the most common type of content REALTORS® post to social media, closely followed by buying and home improvement tips. Yet of REALTORS® surveyed that use social media, almost half (48 percent) of those users reported achieving measurable results. "Listings are the default post for many REALTORS®," one respondent said. "If REALTORS really want to engage their followers, they need to post less about listings and become a true local area resource. If their clients see them as an expert, their sphere of influence will grow." Additional 2017 REALTOR® Social and Digital Media Report key findings include: 76 percent of respondents cite email as the the most effective form of digital media 65 percent of digital media section respondents plan to dedicate more time to digital media in the future 60 percent of digital media section respondents plan to spend more money on digital media marketing next year REALTORS® surveyed indicated that market activity receives the the best engagement on social media, followed by listings and home improvement tips. School information sees the least amount of engagement.
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Moxi Works Adds Digital Media Partner to Their Open Platform
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IDX Broker Announces Social Logins and SSL (HTTPS) Compatibility
EUGENE, OR (JUNE 22, 2017) - IDX, LLC, a leading provider of Software as a Service (SaaS) tools for real estate websites, recently announced the newest feature in their suite of home search tools – SSL (HTTPS) compatibility. This update immediately follows the release of Social Logins last month. This set of updates will not only protect the security of clients' IDX pages, but also the lead information captured through the Listing Manager Signup form. Enabling SSL provides an additional layer of security for home seekers, while Social Logins further enhances the credibility of lead information for IDX Broker clients. "Some real estate professionals maintain that because social media logins don't include contact information such as phone numbers, it weakens the quality of the leads... but it is quite the opposite." said Chris Sjoblom, Product Manager for IDX Broker. "Because it comes straight from Google or Facebook, prospective homebuyers are unable to fill in capture information incorrectly. With social logins, lead capture is not only quick, it's authentic." These new features will facilitate trust between agents and potential clients across all IDX Broker sites: Reliable lead data: Since most visitors only have one social profile on each network, agents and brokers do not need to be concerned about spam, false leads, or the authenticity of the personal information they are gathering. Advanced security: By implementing HTTPS, real estate professionals can further protect the integrity of their website, as well as data they are collecting. Clients of IDX Broker will gain an immeasurable advantage over competing real estate websites by providing visitors with peace of mind. Improved user experience: The addition of visual cues, such as a lock icon*, will instill trust in home seekers. According to the National Association of REALTORS® Home Buyer and Seller Generational Trends, homebuyers rated honesty and trustworthiness as the most important factors when choosing an agent. Since 44% of home searches start online, this sense of security begins with an agent's website. "Prospective homebuyers aren't the only ones to care about a website's security, so does Google. Eventually, Google Chrome will display a ‘Not secure' warning for all HTTP pages." Said Sjoblom. "Keeping visitors coming to your real estate site is our number one objective, and we understand that they are more likely to leave if they encounter any roadblocks. By enabling HTTPS and Social Logins, clients of IDX Broker will increase the amount of time users spend on their site, resulting in more lead capture opportunities." SSL functionality and Social Logins ensure that IDX Broker remains at the leading edge of SEO functionality and Google's Chrome browser updates. These new features are driven by customer feedback and are part of IDX, LLC's commitment to deliver the most customizable, integrated IDX solution on the market today. About IDX, LLC Based in Eugene, Ore., IDX, LLC is nationally known as a leading provider of real estate search applications. IDX, LLC actively manages more than $2 trillion worth of active listing data from more than 660 individual Multiple Listings Services (MLS). IDX, LLC provides integrated IDX software, customizable listing search utilities and lead management tools for real estate based websites. In addition to the primary web-based software, IDX also provides an integrated WordPress widget for use in WordPress based blogs and websites (IDX Broker WordPress Plugin), as well as HTML Mobile Optimized Pages for all mobile devices. The entire suite of real estate software available from IDX is easy to manage and maintain and helps real estate professionals display real estate data from their MLS regardless of their technical ability. For more information on all the services provided by IDX, LLC, please visit http://www.idxbroker.com. *Lock icon appears in markets and on websites where mixed content is not present. For more details regarding exceptions to this functionality, visit the IDX Broker Knowledgebase.
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Moxi Works Launches Facebook Ads Feature for Agents
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Moxi Works Adds Facebook Marketing to Their Open Platform
iTourMedia is Moxi Works' latest and greatest partner, bringing automated social video distribution to our open platform. iTour lets agents create and edit videos, and through their partnership with Facebook, makes it easy for agents to reach their target audience. Social media has been a key part of marketing for brokerages and agents as of late, but it can be really time consuming. Some brokerages have dedicated staff to help their agents with social, others hire assistants to do the tedious work. Mike McHenry, VP of Channels and Partnerships at Moxi Works said, "iTour Media is another great Moxi partner that's taking advantage of our open platform. An agent can easily promote their listings on Facebook and their other social media accounts fully managed by the iTour team. It's a simple button click to start and the "boost" really works for agent branding and property promotion." Now with the help of iTourMedia, agents can create visually compelling short videos and push them straight to Facebook all with one app. Why video? 80% of the worlds Internet traffic will be video by 2019 (Cisco, 2015). Besides, it's the beautiful photos and videos that agents curate that often sell homes. Timing Knowing what days and times to post can be tricky. iTourMedia's optimized social schedule allows you to push and boost posts based on the most optimal time of day, meaning more bang for your buck. Plans There are a variety of plans iTour offers brokerages and agents. For example, their Social Connextions Managed Services gets you experienced social content editors that setup social accounts and manage targeted posting on behalf of an agent. They'll setup up to 3 social Connextions (Facebook, Instagram, Twitter, Pinterest, YouTube or LinkedIn) and link all social Connextions to Hootsuite for easy combined posting. iTour even has a Social Audit available where you can receive an action plan to make sure you have optimized your social set-up. If you aren't there yet, have them set up your Facebook page with a custom branded banner and optimal business configuration. Whether you're a social media junkie or just starting to dip your toes in the water, iTour holds your hand while you jump in. Facebook Ads Social advertising via Facebook is based on the agent or brokerage's Facebook Ad account. Analytics iTour grants access to analytics through their app, but they are also accessible through Facebook accounts. iTour will be integrated with Moxi Present, giving agents the ability to add the iTour home tour in their presentations. If you haven't jumped on the social media bandwagon, do so before it's too late! While you're waiting, your competition is growing their following and readership. To view the original article, visit the Moxi Works blog.
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IXACT Contact Real Estate CRM Announces Enhanced Social Media Integration
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Light a Flame Under Your Social Results with Homes.com Social Fuel
  We recently launched a new product called Homes.com Social Fuel. You may have heard of it. It's pretty much the best social media solution on the market for real estate professionals, but you didn't hear that from me. I mean, we're offering managed Facebook ads, regional content, custom graphics, reputation management and so much more. It seems like a no-brainer. Get with this program and boost your business to your heart's delight! We are so confident in this program, we're sharing stats for one month and all the great things it's doing for our customers. Check it out! We would love to have you join us and see the great work Homes.com's social media professionals can do for you. Call your sales rep or reach our team of sales professionals at 888-651-8956. To view the original post, visit the Homes.com blog.
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Introducing CityBlast's Brand New Overflow Package
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Using Facebook Ads to Fill Your Pipeline [FREE WEBINAR]
  Research from the National Association of REALTORS® Profile of Home Buyers and Sellers has shown that buyers consistently cite honesty, responsiveness, knowledge of the real estate market, and communication skills as being very important qualities a real estate agent should have. Today's real estate consumers want to work with a professional who knows their local area extremely well and can provide relevant market information that will assist in the home buying or selling process. What if you could predict when these specific consumers might be preparing to buy or sell a home, and you could target them online? Using life event triggers frequently tied to a home sale/purchase you can do so with Facebook's ad targeting. According to a study from the Pew Research Center, as opposed to simply reading or viewing content, 65% of Facebook users frequently or sometimes share, post, and comment on Facebook, making it a great place to reach consumers where they are already engaged. With the ability to target ads based on a number of demographics and "life events" such as people who have recently gotten engaged or married, started a new job, or moved, you can more effectively zoom in on people who are more likely to be in the market to buy or sell. It's time to start using this information to target those hot prospects! Join us on Thursday, September 29 as we explore the use of Facebook ads for lead. We'll walk through how you can use specific life events to target potential buyers and sellers and build a network of "future leads" to fill your pipeline and nurture until they're ready to start the real estate process. Here's a quick sneak peek of what the webinar will cover: Click here to register for this free webinar on Thursday, 9/29 and learn how you can start leveraging Facebook ads like a PRO!
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Catch Your Dream Home: Brand Networks and Realtor.com® Partner on Pokemon Go-Inspired Facebook Campaign
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Get the Social Media Help You Need with the New Homes.com Social Fuel
  As a trusted real estate marketing partner we have been proud to offer our Homes.com social media marketing services to real estate professionals nationwide. Over the past few months, we've been evaluating the Homes.com Social Program to find ways we can make it even better. As a result, we have made many improvements to the things we were already doing and added some brand new services to ignite your social strategy. Something that won't ever change at Homes.com is our dedication to superior customer service; you are the reason we do what we do! Your social media team will continue to be a resource for all things social media! We love to help and to see you succeed: it's why we do what we do and LOVE it! Updated Social Media Services First, we've revolutionized our content strategy to offer regional content to help you better connect with your customers and identify with their needs. We also introduced "merge fields" which places your contact information such as phone number, email, and website into individual pieces of content we publish. These changes help drive engagement and give potential clients an easy way to reach out to you! Next, the exclusive Social Fuel newsletter has been updated to cover only the most pertinent social media trends and help you apply them to the real estate industry with easy step-by-step guides, in-depth analysis, and video tutorials! Finally, new features were added to the Reputation Manager. Now you can manage and solicit online reviews on multiple websites, all from your Homes.com social dashboard. Online reviews are the new "word of mouth" for the real estate industry, and this feature will help you build a strong online review database across major sites such as Google, Yelp, and others. New Social Media Services However we did not stop there. In addition to those important changes, we're proud to introduce brand new social media services which include the highly requested Managed Facebook Ad program and LinkedIn account management. These new product features are designed to help build your audience, drive engagement to your content (and listings), and help you see a ROI for your social media program! Managed Facebook Ads Facebook ads are the way of the future! They offer you your best shot at getting discovered and capturing the millennial audience and beyond! Our Managed Facebook ads can help you grow your audience, drive traffic to your website, even get more views on certain pieces of content! Your Homes.com Social Media Account Managers will not only design these ads, but will also place custom targets on each ad to achieve the best delivery rate and ROI! We want to deliver these ads to the people in your area who are ready to buy or sell their homes, all while making you look like the rock star you are! Through the Homes.com Social Fuel program you can recieve upto 3 different kinds of targeted Facebook ads based on the level of service you choose. The Facebook "Like Ads" are designed to do just that: get new people to "Like" your page! The more "Likes" a page has the more people are likely to see the terrific content (or listings)! With this program, your social media team will now design ads targeting folks ready to buy or sell in your area, and send them straight to your Facebook Business page! The Website Ads build upon the good work that Like Ads do, and help take that audience a step further into the sales funnel! Once we've hooked them and got them to like your page, we will deliver Facebook Ads designed to get audience and non-audience members to click-thru to your website! Imagine the lead generating possibilities, the website traffic numbers, and so much more, all through the power of a Facebook Like Ad and Website Ad! "Promoted Posts" are special pieces of content with ad money behind them, designed to get more views and interaction than normal, organic content. This piece of content is designed to help connect and interact with more people and will showcase your expertise in the real estate industry! LinkedIn Account Management LinkedIn is a unique network that is primed for harvesting leads, especially with the upcoming launch of ProFinder! We will offer content that is network unique and designed to receive maximum engagement on LinkedIn, as well as creation of the actual account. Content that performs well on LinkedIn is vastly different than what the audiences of Facebook and Twitter demand. LinkedIn is a network for professionals, by professionals, and we will deliver just that! Potential clients that connect with you on LinkedIn are interested in the market analysis, your designations, mortgage news, and how you can help them buy or sell. Content on LinkedIn is often more technical and informative, and only the most pertinent information should be shared; we will post only the most relevant content designed to help you best captivate this professional audience! Give us a call at 888-651-8956 or send an email to productinfo(at)homes.com for more information about Homes.com Social Fuel or to sign up today! Already a Homes.com Social subscriber? Contact your Social Media Specialist at 888-496-1081 for information about upgrading to Homes.com Social Fuel. To view the original article, visit the Homes.com blog.
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East Bay Regional Data MLS Selects RESAAS' RealTimeMLS Solution
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Social Media Academy Launched for Top Real Estate Professionals
PLEASANTON, California – June 14, 2016 – Katie Lance Consulting, one of the real estate industry's leading social media marketing firms, announced today that their new learning portal, #GetSocialSmart Academy will be launched today. The academy was inspired from Katie Lance Consulting's successful 6-week coaching program, also named #GetSocialSmart, that has been running for the past three years with more than 100 graduates in the program. The #GetSocialSmart Academy is an online learning platform where members will be able to access a complete library of social media training tools. The academy will launch with more than 40 training videos and downloadable materials plus access to Katie Lance's signature 6-week #GetSocialSmart coaching program. Academy members will be able to access the Academy 24/7 on any desktop or mobile device. In addition, all Academy members will have exclusive access to Katie Lance through the private member-only Facebook Group. Each month, Katie Lance Consulting will be unveiling additional new training materials to the academy including live webinars, video content and downloadable material. According to the National Association of REALTORS® 2016 Member Profile,? 91% of all real estate professionals use social media in some format. "The #GetSocialSmart Academy was created out of an enormous need in the industry for smart social media education at the agent and broker level," Lance said. "Top agents and brokers want to do better when it comes to social media, but so many don't have the time, or don't know where to start. The academy was created to solve this problem, and to bring social media education and training to more agents nationwide." Topics covered in the #GetSocialSmart Academy include training on: social media strategy, content strategy, blogging, Facebook Personal Profiles and Business Pages, Facebook advertising, Instagram, Pinterest, video marketing, Facebook Live, Periscope, LinkedIn, Twitter and much more. The Academy is designed exclusively for the real estate industry.  All of the training materials are geared toward helping agents and brokers build better relationships with their clients through social media, and generate new leads and business through an intentional social media strategy. According to Lance, the ideal Academy member is, "The type of agent that wouldn't miss a closing. You are the type of agent that always drops the keys off to your clients - because they are more than a transaction, and so much more than a 'deal.' They are a family who are about to create a lifetime of new memories in their new home and you understand this sacred space. Every home and every client of yours has a story." The #GetSocialSmart Academy launches on June 14, 2016, with the support of 11 top industry companies including: Adwerx, Inman News, Deductr, SmartZip, HomeKeepr, Mason-McDuffie Mortgage, Fidelity Title Phoenix, Happy Grasshopper, Lab Coat Agents, d11 Consulting and Contactually. Real estate professional can sign up for the #GetSocialSmart Academy by visiting http://getsocialsmart.com. Membership rates are $97 per month, or $970 for an annual membership. For a limited time, through June 30, 2016, agents and brokers can sign up for the Academy with an Early Bird Rate to save $50 off their monthly membership (using the promo code SAVE50) or $500 off (using the promo code SAVE500) off an annual membership. For more information, please contact Katie Lance at 5425 Sunol Blvd., Suite 10-233, Pleasanton, CA 94588 or by email Katie[at]katielance.com About Katie Lance Katie is the Founder of Katie Lance Consulting – a social media marketing firm. Katie's clients include companies such as RE/MAX International, DocuSign, Realtor.com and many others. Since 2012, Katie's firm has worked closely with hundreds of companies in the real estate, mortgage and start-up space. Katie has been ranked the last two years by Inman News as one of the top 100 individuals in real estate.  Katie is also a frequent keynote speaker, having spoken to tens of thousands of real estate professionals in the last five years. She has also been listed in the Swanepoel Trends Report as one of the 20 most powerful social media professionals in real estate. She is a frequent contributor to The Huffington Post and her first book will be published in 2016. For more information, please visit www.KatieLance.com.
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Global Real Estate Network Selects CityBlast as Preferred Social Media Solution
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RESAAS Launches BrokerOS™ to Help Brokers Increase Bottom-Line Revenue
RESAAS Services Inc., a cloud based social business platform for the real estate services industry, announced today that it has launched BrokerOS™, an exciting new addition to the suite of productivity tools and services running on the RESAAS platform. BrokerOS™ was designed and built specifically to meet the needs of the growing number of independent boutique brokerage firms looking to gain access to, and take advantage of, the power of the RESAAS platform. This solution allows brokers to invite their agents to a private communication channel, review real-time analytics on sales performance, recruit top performing agents in their market, share referrals amongst team members, and manage their vendor referral relationships. "As brokers strive to expand their businesses, it is increasingly important that they use simple tools to aide team performance and growth," said Tom Rossiter, President at RESAAS. "Recruit and retain are the two words we hear from every Broker Owner. We know brokers are continually looking for new ways to recruit the best and brightest agents in their market. The analytics provided by BrokerOS™ will allow brokers to proactively recruit agents who have a high volume of transactions in their local market." BrokerOS™ benefits include: Team management: A private dashboard area allows brokers and managers to easily invite or remove agents from their team. Invited agents gain access to a private brokerage communication channel, as well as automatically receiving a branded and SEO-optimized public facing profile. Through this dashboard, brokers receive data on listing activity and agent performance, to help identify traits of top agents. Recruitment & talent outreach: A widget within the BrokerOS™ dashboard displays the top performing agents in that broker's area. With this data, brokers are easily able to identify the agents with the most active listings, or shortest time on market, and connect with those who may be a good fit for their team. Referral distribution: Brokers receive notifications in real-time about new agent-to-agent referrals in their area. These referrals can then be shared with one click from inside BrokerOS™ to their team members, providing their agents with more qualified inbound leads. Vendor referrals: Brokers that have partnerships in place with home service vendors in their area can now leverage these relationships to a fuller extent, increasing post-transaction revenue. With BrokerOS™, brokers receive an easy to use vendor referral management system, allowing them to provide discounts to their clients and easily increase reseller revenue. Micoley.com, a digital brokerage, auction, and event marketing house, was one of the first brokerages to implement BrokerOS™ for its team. "We are looking forward to gaining more international exposure for our listings, and earning many of the referrals that agents are currently posting on RESAAS," said Wade Micoley, CEO of Micoley.com. "Although providing my members with leads is important, as a broker, recruiting new members helps increase our ROI exponentially. This new tool will help us recruit top producing members in our target markets across the U.S. and Caribbean, and impact the reach of our members in the coming months." BrokerOS™ joins RESAAS' other solutions that presently include RESAAS Premium for individual agents looking to earn a competitive edge, RESAAS for Enterprise providing communication and solutions to real estate franchises, and RealTimeMLS allowing MLSs and real state associations to increase time to market for listings.  Brokers who have questions about putting BrokerOS™ to work in their office should contact enterprise[at]resaas.com for more information. About RESAAS Services Inc.RESAAS, a cloud-based social business platform for the real estate services industry, is designed specifically for the real estate professional to connect and communicate in real-time. Known as real estate broadcasts, RESAAS' powerful reblasts® engine automatically generates all of your real estate workflow into invaluable social content that is instantly pushed out to the RESAAS platform and other social networks. Visit www.resaas.com. About MicoleyMicoley.com was created to streamline the real estate process by affiliating with brokers, financial institutions and private sellers across the U.S. to bring heightened awareness to their properties through an accelerated marketing event methodology.  President and CEO, Wade T. Micoley has served as a real estate industry leader for over 30 years, and continues to provide marketing solutions to his wide range of clients. To learn more, please visit http://www.micoley.com/.
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Coldwell Banker Previews International Enhances Luxury Digital and Social Platform
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San Diego Association of REALTORS® Selects RESAAS for Real-Time Listing Network
VANCOUVER, BC--(March 01, 2016) - RESAAS Services Inc., a cloud-based social business platform for the real estate services industry, is pleased to announce that it has signed a five year agreement with theGreater San Diego Association of REALTORS® (SDAR). This agreement will allow all 12,000 member REALTORS® of SDAR, the largest real estate association in San Diego County, to share lightweight property listings with one another while providing SDAR visibility into this pre-market activity. This is the second real estate association to take advantage of the revolutionary real-time listing sharing solution that gives member REALTORS® and the MLS themselves instant visibility into listings that are of pre-market status. In addition, the creation of a SDAR network on the RESAAS platform will allow its members to grow their international referral business and expand the exposure of their property listings. "We pride ourselves on continually offering progressive technologies to our 12,000 members," said Michael Mercurio, CEO of the Greater San Diego Association of REALTORS®. "We see RealTimeMLS as a key addition that will allow our agents to share listings and referrals quickly and easily amongst each other. Apart from communicating about local news and listings, we are looking forward to expanding the international reach of real estate in San Diego County. We have a number of international initiatives underway and see RESAAS as a vital component in facilitating those goals." Pre-market transactions are often difficult to track and measure, which can lead to a large percentage of sales not being recorded in the MLS records. As a result, there is incomplete sales data, making the Comparative Market Analysis (CMAs or "comps") inaccurate. The solution provided by the RESAAS platform will allow MLSs to track data more easily, in an efficient manner. "The increase in pre-market activity has heightened the need for real estate associations and MLSs to continually enhance their value proposition for their membership," said James Hayden, VP of Enterprise Accounts. "At RESAAS, we always focus on real scenarios that are facing the real estate industry and use our technology to provide complete solutions that are implemented to benefit the entire organization at large." About RESAAS Services Inc. RESAAS, a cloud-based social business platform for the real estate services industry, is designed specifically for the real estate professional to connect and communicate in real-time. Known as real estate broadcasts, RESAAS' powerful reblasts® engine automatically generates all of your real estate workflow into invaluable social content that is instantly pushed out to the RESAAS platform and other social networks. Visit www.resaas.com. About the Greater San Diego Association of REALTORS® With more than 12,000 members, the Greater San Diego Association of REALTORS® is the largest trade association in the county. We help our members, who adhere to a code of ethics and professional standards, sell more homes. We also help people realize the dream of home ownership, and we are dedicated to protecting private property rights.
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CityBlast teams up with RESAAS to make social selling even more profitable.
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New Real Estate Industry Partnership Focuses on Leveraging Social Media to Run a Successful Business
  It is no secret that when used properly, social media has the potential to dramatically improve your business, the proof is in the numbers. According to The SocialTimes, 71% of social media users will buy from those they're connected with online. Combine this with the fact that according to NAR, 90% of buyers look up their agent online before hiring them and it becomes clear that a strong social presence is key to achieving success in this highly competitive industry. But regardless of how positive the impact of social media may be, actually implementing a successful social strategy is easier said than done Chances are that you're not a social media guru or a social media marketing strategist; you are a real estate professional who on any given day, already wears multiple hats. So how are you supposed to fit running multiple social channels into the mix? We've made it easy! We are excited to announce that Lone Wolf has partnered with Lumentus Social™, a software and service provider that uses insight to help small to medium businesses leverage social media more effectively and efficiently. Through this partnership we are able to provide our clients with the ability to manage an effective social media presence despite their experience with social platforms or size of business. It's time to step back and assess your business and where your time is best spent. Don't stress about the social media trends- embrace them and become a leader. Do you want to learn how you can dramatically improve your business? Contact us today for more information about how you can enhance your social brand, build better relationships and increase your leads without dedicating more time and effort to managing yet another aspect of your business. To view the original post, visit the Lone Wolf blog.
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CityBlast shares the secret formula to perfect Social Media posting for Realtors across North America
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RealBiz Media Group, Inc. Debuts PowerAgent to Agent Community
FORT LAUDERDALE, FL--(Jan 12, 2016) - RealBiz Media Group, Inc., the market leader in video technology for the real estate industry, announced today the scheduled market launch of its much anticipated PowerAgent product. PowerAgent integrates multiple channels of real estate marketing, combining video production and social media platforms allowing agents to be more successful at closing sales. By consolidating all of agents' listings into one easy to use portal, PowerAgent enables agents to market, modify and publish their listing information and videos at the click of a mouse or through automated settings. A recent unsolicited review by Craig C. Rowe of Inman.com stated, 'Integrated video marketing is only a part of what I think makes this software really effective. Everything is so nicely confined.' Continued Mr. Rowe, 'The company clearly has a number of products that can help enhance each aspect of your marketing plan...I encourage agents to have a look when it launches on January 21.' Samantha DeBianchi, star of Bravo's 'Million Dollar Listing,' has joined the PowerAgent team as spokesperson, assisting the marketing push underway to bring PowerAgent to the attention of all agents and brokers in the US. 'We have built an amazing product that integrates many channels of the real estate agent's work life. We believe PowerAgent will become the go-to utility in the agent's toolset, helping them become more successful and profitable,' said Alex O. Aliksanyan, Chief Executive Officer of RealBiz Media Group Inc. PowerAgent is priced at $39.95/month; there are approximately 1,000,000 registered real estate agents in the US. About RealBiz Media Group, Inc. RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base reaches more than 350,000 real estate agents and brokers. The company provides a series of products including a consumer portal at http://www.nestbuilder.com, an agent-only platform known as PowerAgent, an agent social media and marketing solution known as ReachFactor, a growing MVA network, virtual tours and mobile apps. The company enjoys access to many of the nation's largest real estate companies with numerous approved vendors and national contracts.
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Over 50 Partners Have Joined the RESAAS Marketplace
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CityBlast Celebrates 4 Years Spearheading Social Media for The Real Estate Industry and Over 2.5 Millions Posts Published to Date
  New York, NY – This Friday, August 21st 2015, CityBlast celebrates its 4th anniver-sary at the forefront of social media management for real estate agents, maintaining their position as the ?rst and largest in the industry. As pioneers of the social media management business, founders Shaun Nilsson and Alen Bubic realized that having a 'virtual agency' would allow them to help more professionals in the business, resulting in over 10,000 individual agent clients across North America and a social media reach of nearly 7 million people – surpassing that of Trulia and Zillow, combined. Founded in 2011 in Toronto, Canada by Shaun Nilsson and Alen Bubic (and now with offices in Toronto and New York) CityBlast Media Inc. is the largest social media management company in the world for real estate agents and remains the originator of social media management for Realtors. The company's approach to using real social media experts, along with cutting edge software to help deliver a seamless user experience, now provides thousands of agents and brokers across North America with personalized content and human assistance for just $99 a month. "It's pretty simple," says Co-Founder and Head of Technology, Alen Bubic, "at CityBlast we only do one thing: social media posts – in fact, we've done over 2.5 million of them – and when you do something that many times, you tend to get pretty good at it." The CityBlast app updates engaging content and consistent posts to the Facebook, Twitter and LinkedIn accounts of their agent clients so they don't have to, with help from CityBlast's real social experts. The company has helped thousands of agents and brokerages across North America improve their social media presence by providing expert and consistent content that their friends and followers love to engage with. This year's anniversary marks four successful years for the start-up social media management company that was created by Nilsson and Bubic to help ?ll a gap in the market, and provide a more affordable solution for agents who were seeking boutique social media management for their real estate businesses. Quick Facts: CityBlast is the word's largest social media management company by number of clients • CityBlast agents reach over 6-million people per day through social media To-date CityBlast experts have posted over 2.5-million content updates on behalf of clients • An estimated $80,000,000+ in revenue generated for clients in the past 12 months The CityBlast client network has more than doubled in size each of the past three years More info is also available at www.CityBlast.com
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Solving the Lead Generation Dilemma for Real Estate Professionals
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RESAAS Surpasses 300,000 Verified Real Estate Professionals
VANCOUVER, BC--(December 08, 2014) - RESAAS Services Inc., The Real Estate Social Network™, announced today the company has reached 300,000 verified real estate professional users on its Platform. This rate of growth secures RESAAS as the largest and fastest growing professional real estate network, reaching the 300,000 user mark just 18 months after its commercial launch. A verified professional on RESAAS is a licensed real estate agent, REALTOR®, Broker Owner, or a professional working for a real estate franchise or association. "In less than two years, we've seen a significant number of licensed real estate agents in North America start using RESAAS to take control of their marketing and lead generation, as well as to conduct their referral business," said Tom Rossiter, President of RESAAS. "This milestone shows the appetite for a vertical-specific platform, exclusive to real estate professionals. Agent-to-agent collaboration is long overdue for a digital revolution of the industry, and RESAAS is helping its members take the lead in this transformation." RESAAS has proven to be a valuable workflow tool for real estate professionals. Whether it's to market their listings, make connections with agents to conduct referrals, keep up with the latest real estate industry news, or answer prospective clients' questions to generate real-time leads, RESAAS users are finding new ways to generate business as a licensed real estate agent. In recent months, RESAAS has been officially adopted by a wide variety of real estate organizations, from hundreds of independent brokerages and large multinational franchises, through to real estate associations and top industry news outlets. RE/MAX, the largest real estate franchise worldwide, offers a white-labeled version of RESAAS to all of its agents globally, taking advantage of RESAAS' multilingual and multicurrency network. The Platform is currently offered in 13 languages, including all major European languages, Chinese, and Korean. A total of 26 languages will be available in the first quarter of 2015. RESAAS Key Information: 300,000 verified real estate professionals are now using RESAAS. In February 2014, Sutton Group - West Coast Realty, the number one brokerage in all of Canada1, started providing RESAAS to all its REALTORS®. In March 2014, the number one real estate franchise worldwide, RE/MAX LLC, white-labeled the RESAAS Platform to power its own Global Referral Network. Earlier in 2014, Clareity Security, the market leader in REALTOR® dashboards for MLSs, signed an agreement to offer RESAAS to its 550,000 agents, which will be rolled out in early 2015. About RESAAS SERVICES INC. RESAAS is an Enterprise Social and Global Referral Network for licensed Real Estate Agents, REALTORS®, Brokers, Franchises and Associations. RESAAS' powerful reblasts® engine automatically converts real estate activity into social marketable content, which is also pushed out to other social networks, to generate leads. Visit www.resaas.com.
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RESAAS Adds 20 New Partners to Their Marketplace
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Rake in Success this Fall with Homes.com Facebook Like Sweepstakes
Calling all real estate professionals! HomesPro is excited to announce our newest sweepstakes! Rake in Success this Fall with Homes.com and bring in a little extra cash with a chance to win $500! You can enter the Rake in Success this Fall with Homes.com Facebook 'Like' Sweepstakes by 'liking' the HomesPro Facebook page and entering your information into the sweepstakes application and no participation is required! Doesn't get much easier than that. Read the official rules to learn more. The chance to win ends October 26, 2014, so be sure to enter while you can. Good luck and happy selling in Q4! To view the original article, visit the Homes.com blog.
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RESAAS Launches a Marketplace of Real Estate Products and Services
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Help Celebrate Social Media Day with Homes.com on June 30th!
Join Homes.com on June 30th to help celebrate the fifth annual Social Media Day presented by Mashable! Launched in 2010, this internationally recognized event is dedicated to honoring the digital revolution that has spread like wildfire across the globe. Each day, millions of people access at least one social media platform to keep up with friends and family or to connect with their favorite businesses. Social Media Day has been dedicated to celebrating these social networks and their social savvy users. People around the world are organizing meetups, tweetups, events, and even the occasional happy hour to recognize this global movement. This is a day to celebrate media becoming social, technological advancements that have made it possible, and the connections that have been created as a result. Getting involved in Social Media Day is easy! A good place to start is by using the hashtag #SMDay to connect online through your favorite social networks. You can celebrate offline, too, by connecting with a Mashable Meetup Community event, or simply getting together with a group of your online friends! Regardless of how you do it, make sure you're celebrating the social networks you love on their day of recognition. Homes.com knows that staying connected with clients and prospects is a big part of being successful in the real estate industry. Brand awareness, reputation management, website traffic, improved search rankings, and most importantly, building and maintaining relationships are just a few of the ways that social media can help grow your business. Looking for a way to start taking advantage of everything social media has to offer? From Facebook posts to online reviews, Homes.com Social was designed to help you manage all aspects of your business online. Showcase your brand and properties, engage buyers and sellers to convert them into leads, and track the online conversation about your business, all with the help of Homes.com's social media experts! Find out more about Homes.com Social by contacting us at [email protected] or call 888-510-8795 to get started today! Don't forget to join Homes.com and social media enthusiasts around the world on June 30th to commemorate the fifth annual Social Media Day! Also, follow us on Facebook and Twitter for more info as well as trends, industry news and marketing tips! To view the original article, visit the Homes.com blog.
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RealBiz Acquires ReachFactor to Enhance Agent Marketing Tools
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SmartZip Extends Predictive Marketing Platform to Facebook News Feed Ads
PLEASANTON, CA, May 14, 2014-- SmartZip Analytics, Inc., a leader in analytics-powered targeted marketing for real estate businesses, has now extended its solution to include advertising on Facebook News Feeds. This enhancement automatically puts the real estate agent's or broker's brand right on the Facebook pages of specific homeowners identified by SmartZip's proven predictive models as mostly likely to move. SmartZip's predictive marketing solution, called SmartTargeting, brings big data, predictive analytics, and marketing automation together to help real estate agents identify and connect with the best home seller prospects, enabling them to win more listings. With this extension of SmartTargeting's social advertising to Facebook, agents' brands are placed front and center where Facebook users spend the most time: their News Feed. "One of the great things about SmartZip is their dedication to remaining cutting edge with respect to finding new ways to keep my name and profile, as a Realtor, in front of possible Sellers," said George Fotion of Call Realty Company. "Prospecting is a daunting, yet necessary task and anything that can help me reach more quality prospects, is a great thing. The new Facebook News Feed ads are a great way to gently remind the homeowners in my farm that I'm here ready to serve." Facebook News Feed ads strongly supplement the existing Facebook display (Right Hand Rails) ad formats that were introduced earlier this year on the SmartTargeting platform. "Facebook News Feed ads have unique characteristics that go beyond traditional display advertising," said president and CEO, Avi Gupta. "Since they appear persistently in the user's stream, each ad is typically viewed repeatedly and can also be shared virally with friends and neighbors." The SmartTargeting platform is composed of three precisely targeted online ad channels, all intended to put the agent's brand proactively in front of the best prospects, giving agents a competitive edge and building their trust with future sellers: SmartZip Online Ad Targeting – Agent-branded ads are served to targeted home seller prospects while they browse thousands of top internet sites. SmartZip Social Ad Targeting – Agent-branded ads are served to targeted homeowners right on their Facebook pages: both within their News Feed, as well as along the right hand side. SmartZip Ad Retargeting – Agent-branded ads are served (across online and social) to homeowners that respond to any marketing campaign sent out by SmartTargeting, to automatically nurture such respondents on behalf of the agent. To learn more about SmartZip, visit http://www.smartzip.com or call 888.402.7960. About SmartZip Analytics, Inc. SmartZip Analytics is a national leader in predictive marketing solutions for real estate and related industries. Using patent-pending home intelligence, predictive analytics and automated marketing campaigns, SmartZip's SmartTargeting platform offers an integrated solution that can identify top prospects accurately and help reach them through precisely targeted online and offline marketing channels. In addition, leading national real estate companies, including Realtor.com, Homes.com, ZipRealty.com, Foreclosure.com, HomeSnap, RealtyStore.com and others rely on SmartZip's best-of-breed analytics for their online businesses. SmartZip is backed by Intel Capital, Claremont Creek Ventures and Javelin Venture Partners, and headquartered in Pleasanton, CA.
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Homes.com Launches Innovative Social Marketing Suite
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SmartZip Extends Predictive Marketing Platform with Targeted Ads on Facebook
Pleasanton, CA--SmartZip Analytics, Inc., a leader in analytics-powered targeted marketing for real estate businesses, today announced the release of SmartTargeting ads for Facebook, the first pre-targeted ads to allow real estate agents and brokers to place their brand right on the Facebook pages of their best homeowner prospects, as identified by SmartZip's proven predictive models. SmartTargeting brings big data, predictive analytics, and marketing automation together to help real estate agents identify and connect with the best seller prospects. With the launch of pre-targeted ads for Facebook, customers now have the power of SmartTargeting immersed within the realm of social media. "By extending our targeted online platform to social, we are creating a more robust system for agents to build their brand and generate demand simultaneously from multiple marketing channels," said president and CEO, Avi Gupta. "Our vision of high-tech farming is constantly expanding as our clients request more ways to stay top of mind with their best prospects." With the addition of targeted Facebook ads, SmartZip clients now have their brand appearing from all angles – when a prospect is shopping online, browsing on Facebook, and even checking their mail box. How does it work? When an agent signs on with SmartZip, they define a neighborhood they want to farm. Once that area is defined, SmartZip runs predictive modeling to identify the best listing prospects, and ranks those homeowners by their likelihood to sell. Now agents have a targeted group of homeowners to focus their sales and marketing efforts. Behind the scenes, SmartZip has a fully automated marketing platform that runs branded campaigns directly to these prospects, on behalf of the agent, via online ads, email, direct mail, and Facebook. "There has never been a more complete marketing system that gets agents in front of the most likely sellers in such a direct way," said Michael Tritthart, technology instructor at Keller Williams Realty. "I conduct technology workshops all over the US and one of the constants I hear in class are success stories from SmartZip clients." The targeted Facebook ads culminate a year of product innovations for SmartZip's seller targeting platform, which have included mobile apps for high-tech farming, Facebook CMA (comparative market analysis) app for agents, automated handwritten letters, agent-branded lead capture websites, new marketing offers, and a host of other marketing tools. "Winning listings is the toughest problem in the industry, requiring deep insights on homes and their owners, consistent and relevant marketing, and a high degree of relationship building," noted Rajeev Kalavar, SmartZip's vice president of products. "Our goal with SmartTargeting is to help our clients maximize the impact of every marketing dollar and personal time they invest into prospecting for listings." The SmartZip marketing platform is composed of three precisely targeted online ad channels: SmartZip Online Display Ad Targeting – Agent-branded ads are proactively served to targeted home seller prospects while they browse across thousands of top internet sites. This solution allows real estate agents to manage their display ad campaigns from a single platform. SmartZip Social Ad Targeting – Agent-branded ads are served to targeted homeowners right on their Facebook pages. This solution allows real estate agents to manage their Facebook ad campaigns from a single platform. SmartZip Ad Retargeting – Agent-branded ads are served to homeowners that respond to other SmartZip marketing campaigns, to nurture prospects on behalf of the agent. To learn more about SmartZip, visit http://www.smartzip.com or call 888.402.7960. SmartZip Analytics, Inc. SmartZip Analytics is a national leader in predictive marketing solutions for real estate and related industries. Using patent-pending home intelligence, predictive analytics and integrated online/offline media campaigns, SmartZip's platform offers an integrated solution that can identify top prospects accurately, and help reach them through precisely targeted digital and traditional marketing channels. In addition, leading national real estate companies, including Realtor.com, Homes.com, Foreclosure.com, HomeSnap, NationsInfo and others rely on SmartZip's best-of-breed analytics for their online businesses. SmartZip is backed by Intel Capital, Claremont Creek Ventures and Javelin Venture Partners, and headquartered in Pleasanton, CA.
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250,000 Real Estate Agents Found New Address at Facebook in 2013, Says N-Play
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Realtor.com® Unveils Profile Management with SocialBios
SAN JOSE, Calif., Nov. 8, 2013 -- Realtor.com®, the leader in online real estate operated by Move, Inc., today announced the expansion of its online REALTOR® profiles, now officially powered by SocialBios, the profile management platform that connects agents with consumers. REALTORS® have access to a host of new SocialBios features, including imported recommendations from LinkedIn® and RealSatisfied. SocialBios provides a single management tool for agents to develop and maintain their online presence, including personal information, photos, certifications and designations, status updates from multiple social networks and recommendations. The platform also provides powerful widgets for aggregating and sharing content on agents' or brokers' managed websites. While SocialBios has not yet been formally introduced in most markets, adoption during the development phase has grown organically to more than 34,000 agent profiles to date. SocialBios also fosters deeper engagement between agents and potential clients by surfacing the social connections that exist between an agent and a client on networks like Facebook, Twitter, Foursquare and LinkedIn®. "The current state of profile content presents a significant opportunity to simplify management for agents while leveraging this information to attract and retain great clients. We can do so much better," said Ernie Graham, founder of SocialBios and head of Move's social product and development team since its acquisition of SocialBios in 2011. "Relationships are formed in a variety of ways – shared connections and interests are a large piece of it, but personal recommendations also play a significant role. We've had more than 17,000 recommendations come in without any formal launch, operating only in small test markets. It's a more holistic, humanistic approach to connections that happen to start online, and we're just beginning to introduce the applications that take advantage of these insights." SocialBios has been upgraded to allow agents to manage all of their public profile content on realtor.com®. Additional new enhancements include: Ability to import recommendations from LinkedIn, tapping into one of the most respected professional connection platforms Vine™ video support Responsive design that enables agents to easily manage their profiles from a mobile device Connections with Multiple Listing Services (MLS) and National Association of REALTORS® (NAR) pull information automatically into profiles SocialBios API for advanced third-party integration New Match history feature that allows agents to see who has viewed their profile, with links to the visitors' social profile pages "At realtor.com® we have always believed that professionals are at the heart of the transaction, and have excelled at providing REALTORS® with the most innovative tools and services to manage their brand and reputation," said Scott Boecker, chief product officer for Move, Inc. "Incorporating SocialBios helps further empower REALTORS® to reach the best audience and present the best content through social tools. Yet just as significantly, the integration of SocialBios comes with an important new step for consumers on realtor.com® - using the social graph to discover the right agent. Not just any agent, but exactly the right agent for them." REALTORS® can claim or update their free profile on realtor.com® by visiting http://www.socialbios.com. For additional information, visit www.realtor.com/advice/profile-management-simplified/ About realtor.com® Operated by Move, Inc., (NASDAQ: MOVE), realtor.com® helps connect people with the content, tools and expertise they need to find their perfect home. As the official website of the National Association of REALTORS®, realtor.com® empowers consumers to make the smartest decisions when it comes to finding a home by leveraging direct connections with more than 800 MLSs to deliver the most accurate and up-to-date listing information in neighborhoods across the country, and by making timely and meaningful connections between consumers and REALTORS®. Whether through desktop, mobile, or tablet versions, realtor.com® is where home happens. About Move, Inc. Move, Inc. (NASDAQ:MOVE), the leader in online real estate, operates: realtor.com®, the official website of the National Association of REALTORS®; Move.com, a leading destination for new homes and rental listings, moving, home and garden, and home finance; ListHub™, the leading syndicator of real estate listings; Moving.com™; SeniorHousingNet; SocialBios; Doorsteps®, TigerLead®; Top Producer® Systems and FiveStreet, Inc. Move, Inc. is based in San Jose, Calif.
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N-Play Helps Real Estate Agents Add Contests to Facebook to Grow Their Business Socially
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It’s Finally Here: The Point2 Agent Facebook App!
As promised, today we have a super special announcement: The Point2 Agent Facebook app is live! What does this mean for you? If you're already a Point2 Agent member, it means you now have a new way to increase your exposure and get more leads on the world's largest social network. Our Facebook app enables you to share your listings on your Facebook business page. Just connect your Point2 Agent account with your Facebook account (instructions here) and voila! You've got a brand new, professional way to share your listings with your followers. Adding listings to your Facebook business page is easy! How does this benefit your Facebook fans? Instant access to the newest listings One-stop home shopping without ever leaving Facebook An easy way to share interesting listings with friends & family If you're not a Point2 Agent user yet, now is the time to join! Take advantage of our summer sale to sign up for the lowest price of the season. Get started boosting your exposure and growing your revenue with our complete marketing toolkit for real estate professionals. Learn more or talk to our team today by calling 888-277-9779. We think the new Point2 Facebook App is the cat's meow! What do you think? To view the original post, visit the Point2 Agent blog.
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Download 2 Free Resources from IXACT Contact!
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Download Homes.com's Free Guide to Maximizing Your Online Reputation
Many consumers are searching the internet for goods, services, and reviews of companies who offer them. As more and more homebuyers and sellers rely on "word of mouse" rather than word of mouth to choose a real estate professional, you've got to make sure your online reputation is on point. Homes.com has just released a helpful eBook for you, completely FREE of charge: Maximizing Your Online Reputation: A Playbook for Engaging with Consumers and Winning Their Business When you download this FREE eBook, you'll get insight to the rules of the "online reputation" game. You'll learn how to play offensively and defensively to make sure your best brand image is put out there for all to see. From testimonials to visibility, we'll show you how to take control of the playing field. To take advantage of this opportunity to engage with and convert more online prospects, download this free eBook today.
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Tools to Help you Generate Referrals from Recommendations, Free for EVERY Agent to Use.
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Homes Connect: Login Once. Access Everything.
Guest Contributor Homes Connect Says: Are you overwhelmed with all of the tools you need to market your business properly? Do you need a solution now? Well we have the answer…Homes Connect! Finally a marketing platform that allows you to Login Once and Access Everything. Watch the video below to learn more. Receive launch updates and enter a drawing for an iPad and other cool prizes at launch! Enter Here. Homes.com is dedicated to keeping you connected with the real estate industry and supplying you with the tools you need to be successful. Follow us on Facebook and Twitter and stay connected!
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How SCVNGR’s First National Brand Partnership Scored Big During March Madness
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Free Webinar: Social Media Update for 2011
Free Webinar: Social Media Update for 2011 Celebrate Geek Day on May 25th with your friends at IMSD as we provide a mid-year review on social media and real estate. Join Ben Kinney and Chad Hyams from the Internet Marketing Specialist Designation program and our surprise guest speakers for this valuable interview to learn the next steps to social media success! We encourage you to post your questions in advance to www.Facebook.com/IMSDesignation. ***LIMITED CAPACITY*** Social Media Updates for 2011 Geek Day - Wednesday, May 25th - 1PM PST / 4PM EST About IMSD The Internet Marketing Specialist Designation teaches agents real-world social media and online marketing strategies. When you learn through IMSD, you actually implement the strategies as you take the training. Traffic increases, leads start coming in, and business starts rolling in!
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Attention Facebook Users! New Fan Page Design Class For Real Estate
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Zillow Launches Facebook Tabs
Great news, real estate agents and real estate industry professionals: Zillow has expanded its free package of Web tools and is now offering Facebook Tabs. Zillow's Facebook Tabs are a powerful informational and social networking tool that can help you reach and connect with more clients and potential prospects on the largest social media network in the world. New Zillow Facebook Tabs Include: Listings Tab Local Information Tab Contact Form Tab Ratings and Reviews Tab By integrating Zillow's Facebook Tabs into your Facebook business page, you can provide valuable real estate information (your current listings, reviews from clients, and local real estate trend information) to your network, and then capture potential client contact information for future follow-up and client conversion. It's an easy way to help you provide valuable information and content to your Facebook network. Zillow's Facebook Tabs integrate nicely with your existing business and community pages, and they are FREE to use in any combination. To install the tabs, just go to http://Zillow.com/Webtools and click on Facebook Apps. Select the tab(s) you wish to display on your page, then follow the simple installation instructions. Zillow's Facebook Tabs will only work on business and community pages—they will not work on personal Facebook profile pages. We're excited about launching them and hope you'll  them with others. We believe our users and their readers will  them too. Don't have a business page? Create one here: http://www.facebook.com/pages/create.php.
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You Can Now Tag Pages in Facebook Photos
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Get the Most Out of Photos in Your Social Marketing! NEW FEATURE
Most humans are visual. We react powerfully to pictures and images. So it is no surprise that the top two types of content on Facebook are photos with text and just plain old photos. We are very excited to announce that you can now put your Social Marketing on steroids with our just launched Photos publisher. Roost's free and easy-to-use Social Marketing toolkit for Small Business now lets you: Very easily add photos directly from your computer or photo URLs to your Twitter and Facebook campaigns Leverage your Facebook photo albums right into your Social Marketing campaigns and posts on Roost Even better, Roost will automatically shrink links when posting to Twitter – and, if you're posting to Facebook, you can also save your photos right to your Profile or Page albums from within Roost. Here are some great ways Roost customers are using this new feature: Restaurants scheduling their specials to share to their Facebook Page during the week Real Estate Agents scheduling a community picture of the week Fashion Boutiques sharing shots of hot new dresses that just arrived in store to their Twitter followers Car Dealerships sharing the "Car of the Week" on their Facebook Page Give the new Photos publisher a twirl as you create great Social Marketing campaigns on Roost – and stay tuned for more great additions to Campaign Creator in the very near future! Read the original article.  
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New Social Media Site, Home Elephant, Helps Real Estate Pros Engage with the Community
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Where Do I Start? A Facebook Page or Blog?
Guest Contributor Jimmy Mackin says: Where Do I Start? Many Realtors® who are new to Blogging and Social Media do not know where to begin. A common mistake many Realtors® make is they try to do everything at once. I want to share with you the strategy we used to build our brand. July 2nd, 2010 – we launched our Facebook Page. Over the next 6 month, we focused all of our attention on connecting and engaging with our community. As a result of our efforts, we were able to consistently grow our Facebook Page month after month. When we launched our blog (Jan 12, 2011), we immediately started seeing traffic flowing in from our Facebook Page. In our first 108 days, we have driven in over 16,000 visits and 35,642 pageviews. Our readership is growing by approx 30% per month. The important takeaway here is that only 8.84% of our traffic is coming from the Search Engines. We often think that the only way to drive in traffic is to rank well for relevant keyword phrases. We have found that there is an alternative marketing strategy that you can use that may help you get better results. Pre-Social Media Realtors® would launch their blog, hope that Google would crawl their site, index their webpages, and "hopefully" rank their pages for highly relevant keyword phrases. This is a push-and-pray marketing approach – push out your content and pray that Google ranks your pages well. The challenge many of us face with this approach is that we cannot control how well we rank for specific keyword phrases. We can optimize our sites until we are blue in the face. The fact remains that ranking well for highly competitive keyword phrases is very difficult. Post Social Media Facebook allows us to take more of a proactive approach to building a following. There are two very important distinction worth making Establishing yourself as a resource for valuable information is a great way to attract followers. This doesn't require you to create all of the content; you simply need to be a good curator. A perfect example of this is The Corcoran Group. People are the engine that drives growth – not bots. Great online marketers like Jonathan Rivera and Chris Smith used a similar strategy to drive traffic to their blog...well before we launched our blog. If you are struggling to grow your readership on your existing blog or you have started blogging at all, I would consider starting a Facebook page first... It worked for us. Are you struggling to get traffic to your blog? Please share with us. What do you blog about? Join in on the discussion...
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Are You Maximizing Facebook's Potential To Drive Business?
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Zillow Acquires Postlets
Today, I'm happy to announce that Zillow has acquired Postlets, a leading online real estate listing creation and distribution platform. For those not familiar with Postlets, it's a great service that enables individual agents, property managers and landlords to distribute their listings across 13 real estate and social media websites, for free. Real estate professionals love Postlets because you create a property listing just once, and Postlets automatically distributes it across the Web. Plus, when you create an account on Postlets, you get a personalized landing page so you can showcase all of your "Postlets" in one place. You can then customize your personal gallery with a company logo and an "about me" page where you can describe your services and upload a personal photo to help you gain even more exposure. And it's free. Postlets has an interesting background: It was founded in 2005 by Asher Matsuda and Raymond Chen, who started the company as a side project. Today, the site boasts over 500,000 registered users who currently send more than 350,000 for-sale and for-rent listings across the country. Ask anyone in the industry, and they'll tell you that Postlets is a great tool for agents, property managers and landlords looking to promote their listings and manage their online presence, for free. As part of this acquisition, Postlets will continue to send listings to its current distribution partners. We're thrilled to have the Postlets brand, and its talented founders join the Zillow team. If you haven't tried Postlets yet, set up your free account today to get started. If you would like to read the original article by Spencer Rascoff, Zillow CEO, please click here. Learn more about Zillow.
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Postling Releases Infographic Showing Real Estate Social Media Trends
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What Exactly is a Social Marketing Campaign?
Guest contributor Roost says: One of the things we’re most excited about with our latest update to Roost.com is our new “Campaign Creator.” And when we take people through it, you can almost see the lightbulb go off about how this awesome feature can help a small business owner or professional with too much to do and too little time. But we’ll be the first ones to admit that the notion of Campaigns in Social Marketing is kind of a new concept, and in some ways a counter-intuitive one.  After all, the Social Web is all about real-time right? Aren’t campaigns advertising? How can social and campaign make sense together? Well, here’s how…and we think when you grasp this you will have taken the first step in figuring out how to generate real ROI from your social efforts. A campaign on Roost is a planned schedule of different types of posts, geared to making sure that you have a regular cadence of messages, of different types…all geared to generate engagement. And just as importantly, it’s a plan that you create ahead of time that allows you to get the benefit of social marketing without living in Facebook and Twitter all day long. Let’s face it, you don’t just have a day job – you have 5 of them. So this tool is about helping you be efficient AND generate engagement. So for example: Alex is the GM of a great local restaurant in SF; He takes 20 minutes on a Sunday night to use Roost’s Campaign Creator to generate and schedule a quality mix of messages to the restaurants' Business Page on Facebook and its Twitter account; The posts are a mix of things. One day a mention of that night’s specials. The next a special Happy Hour offer. The next a particularly interesting article about wine from a food blog, and so on; Once Alex has created that campaign, it just runs on his behalf, allowing him to just react and engage with folks who “Like,” share, comment, etc., as it happens; Does this take the place of a real-time comment about what’s going on in the restaurant that night? Of course not. It’s a way to start the conversation. And the coolest thing about Campaign Creator, in our mind, is that we’ve done a ton of the thinking for you in the product itself. Roost suggests a campaign structure for you (# of posts, times of day, types of posts). And to save you even more time, the Roost Campaign Creator offers you Suggested Content to leverage that is customized for you based on your industry and interests. And, of course, you can always add your own links, feeds, etc. What all this means is you can do as much customization and thinking as you like, but you can also just run with our default settings, leverage our content suggestions and so on. Again, it’s all about saving you time! Give it a try! It’s easy, free and incredibly powerful.  
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SocialBios Launches Facebook App for Adding About Us Functionality to Fan Pages
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The Hip Roof Launches This Week
I am so excited that The Hip Roof officially launched this week! This is a real estate educational community for, by and about real estate agents. Of course we do include industry partners as well. The purpose of this site is to create a place where real estate agents can receive coaching, education, interaction, masterminding and much more from the comfort of their own home, office, or marketplace. A peek inside the forums a few weeks ago I am so excited that The Hip Roof officially launched this week! This is a real estate educational community for, by, and about real estate agents. Of course, we do include industry partners as well. The purpose of this site is to create a place where real estate agents can receive coaching, education, interaction, masterminding, and much more from the comfort of their own home, office, or marketplace. When I travel to events, one thing I notice most often is that it is almost entirely the same group of people who are consistently attending. We refer to ourselves as “The RE.net”, that community is not defined as any specific group but anyone who swims in the circles, and it always welcomes others into its folds. I also notice that there are many others who are not able to attend, who follow along on the Twitter stream on the various hashtags. With a tough economy, and a variety of real estate market conditions across the country, a lot of agents are really going back to the basics of coaching, training, accountability, and more.  The classic tools in our arsenals are becoming more and more essential. The difference between a “mega agent” and an “agent” is how disciplined and studied they are in the techniques of the industry. The Hip Roof makes all of these things affordable and accessible to everyone, no matter where you are geographically or economically. It Takes a Community To bring together some of the top minds in the area, and we always welcome more, to provide the content to compliment the learning systems and upcoming eBooks and eCourses – we rely upon many minds. There is no single way to do anything in the social spaces, there are many ways and the techniques and success may vary from market to market. The availability of the live forums allows people to mastermind, post, and develop concepts collaboratively; sometimes the input of someone else makes all the difference. The ability to share personal experiences and have amazing resources in one place is the whole point. To have many contributors, including the members, makes the knowledge share even more powerful. Some people have strengths in areas that others do not. The Hip Roof brings them all together into one place. Premium not Freemium Some people might disagree with this being a membership based site. Everyone is allowed to have their own opinions, we respect that and realize this might not be the right place for everyone. You can not be all things to all people, The Hip Roof will be the best it can be for it’s members; so far the feedback has been very positive. So why premium? The Hip Roof does not have any advertising inside, nor are there any sales inside. The terms of service clearly state the requirements to be a member and the zero tolerance of any sort of platforming. Self-promotion of a business and selling of products are prohibited. The goal is for members to feel comfortable and at home, to be able to kick-off their shoes and share a story with a co-worker. There are things real estate agents can only say to other real estate agent; this is the place for that. The Sandbox is Large There is room enough in the sandbox for a variety of educational and coaching sites. In fact, I encourage agents to belong to more than one. If you only seek knowledge in a single place you might miss out on an opportunity. The Hip Roof gladly acknowledges many of the learning platforms that are already in existence and would be happy to collaborate, isn’t that the point of a community? When I approached my friend Ben Kinney a few months ago and told him what I was doing, knowing he has IMSD.net, I was hesitant to hear his reaction. Ben said “There’s plenty of room for everyone,” and that is the attitude we share. Flexibility The Hip Roof is built upon the vBulletin platform, this incredibly flexible and robust platform gives us nearly unlimited options in what we can do. We have a content management system, we have a blogging platform (currently only offered to “Expert Bloggers”, if you want to learn to blog we will have courses, but Active Rain is still a great place to start), and the forums. We have an amazing calendar of events (actually two calendars), and can create private forums for brands, offices, and more. The Hip Roof is light on its feet, it can be changed, modified, and tweaked easily. We might even add a consumer facing section without access to the real estate member side where consumers can post questions and the “member of the week” can be the forum moderator for the consumers. I am going to try to create a few “tours” of the inside in the coming week so people can get a taste of it. I'm so excited that the site is out there and growing!! I am incredibly grateful for the generosity of Chris Brogan and his company Human Business Works in helping develop and deploy the site. I'm also very thrilled at the caliber of agents who have already stepped up to be “expert contributors” and grow their own presence in the space and in their local market. The beauty for the contributors is that when the site gets contacted to have someone present in a local office, we will turn to our own experts, because The Hip Roof is only virtual, there will be no tours. We always welcome new expert contributors, it isn’t by invitation only. "Expert" is loosely defined as well. So, if you are interested in contributing, or have a great success story to share, feel free to email The Hip Roof and we’ll get back to you. Here’s to happy educational adventures and sharing!
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Grow Real Estate Leads & Reach More Clients With eMerge
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eMerge Offers 30-day Trial for FREE
Lovely Limited Time Offer... Create your FREE eMerge 30-day trial account and see how online communication can be! Your trial account gives you access to the following eMerge features: Unlimited email marketing for up to 100 users Connect to multiple social media channels within your email marketing Manage and communicate directly with multiple Facebook, Twitter and LinkedIn accounts Desktop "Marketing Manager" for easy access to real time email and social media communication Email and social media scheduling Email and social media reporting Email registration form builder Up to 5mb of data storage Access to templates, images and other resources Marketing and branding blogs, webinars and video tutorials The best part? You can upgrade to a full account at any time for as little as $10/month!
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Previsite Presents Social Media Video
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eMerge™ Launches SMS / Text Messaging & Expanded Social Media
Slidell, LA  -  NMD, the technology firm behind the eMerge™ interactive marketing suite, announced this week the launch of SMS text messaging within the EasyEmerge.com interface.  This new functionality complements the already existing email marketing and social media services available within the software, offering users a comprehensive set of interactive marketing services all within one affordable interface. "With over 1 trillion text message sent per year, eMerge™ offers our more savvy marketers the ability to reach customers immediately," states eMerge™ VP of Sales and Marketing, Natalie Guess.  "Team eMerge™ is working to educate our users on effectively using email, social AND text marketing to maximize exposure and engage their customers.  The best part is that it's never been easier or more affordable to run a comprehensive interactive campaign than with EasyEmerge.com." SMS, which stands for short message service, allows users to send and receive text messages through their eMerge™ account.  This feature offers a great opportunity for appointment reminders, RSVPing for events, opting in for special offers and providing immediate updates.  The service is affordable too.  Users must have an active eMerge™ account in order to get started.   After a  $25 setup charge that includes a telephone number license and 100 FREE credits, users pay $10/month for their telephone number license and pre-purchase SMS credits on an as-needed basis ranging between six cents to four cents per message based on quantity purchased. Although users cannot select their telephone number, they can select their desired area code within the continental US.  The service is currently limited to the continental US only and users must agree to follow the eMerge™ 'spam free' acceptable use policy in order to use the service.  "It's exciting to be a part of our customer's business success," shares Natalie Guess.   "This new functionality is just another way that we can help our customers succeed in their marketing endeavors." Also launched this week within eMerge is expanded social media management.  Users may view and respond to Facebook, Twitter and LinkedIn posts all within the eMerge™ Desktop Report Monitor that sits on their computer's task bar.  This easy to use report monitor not only allows users to view their latest posts and pending comments / tweets but also to quickly respond and get back to work without having to log into their various social media accounts.  "No other interactive software features this level of functionality," says CEO, Bondilyn Jolly.  "Our goal with developing the desktop monitor was to provide our users a quick and convenient way to manage their latest interactive pushes without the tedious, time-consuming need to log in and out of their different social media channels.  The desktop monitor also allows eMerge™ users the ability to view the results of their latest email runs and will shortly encompass SMS / text reports as well.  Our goal is to help our users overcome their marketing challenges and succeed at the highest communication level they can."
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Looking for Job Postings? Try Social Networks!
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Rofo Powers First LinkedIn Real Estate Application
SAN FRANCISCO, Calif. – July 22, 2010– Real estate professionals are now, at long last, ushered into the world of social media, thanks to the new Real Estate Pro LinkedIn application launched today by Rofo (www.rofo.com), a leading real estate and office space search engine. The Real Estate Pro application is the first-ever plug-and-play social media tool for real estate professionals and landlords, creating a powerful localized social media marketplace for brokers, and businesses seeking office space. Available for free, the application acts as a broker’s professional activity dashboard, populated with real-time property listings, recently closed deals, market data – directly from within a LinkedIn user’s profile page. Turnkey Social Media Solution for Real Estate Professionals With more than 70 million LinkedIn users, Rofo was selected as part of the social network’s strategy to expand its applications portfolio and provide professionals with relevant tools to better promote their real-time work activity directly to their professional network, while also reaching prospective clients. Real Estate Pro allows users to quickly import property listings, view and follow other professionals in their market, as well as share their latest deals with property photos, square footage and amenities, for example. Brokers and agents can update listings anytime, choosing which properties to highlight – showcasing not only the quantity of their listings, but the quality. For the first time, brokers and agents are able to provide a business networking community of millions with an objective sense of who among them is a top performer. Additionally, updates made within Real Estate Pro trigger LinkedIn Network Updates on a weekly basis – providing an easy, sophisticated way to keep business connections apprised of recent work activity. Real estate professionals can now leverage LinkedIn to create more relevant and meaningful connections based on their local real estate markets. Social features, such as sharing a listing or announcing a completed transaction, along with the ability to follow a real estate professional’s updates, creates a powerful discovery mechanism for all players in the marketplace, including mortgage brokers, moving companies, office supply providers and attorneys.  Help for Businesses Seeking More Affordable Office Space As the economy remains tough, securing a more affordable lease is one way to improve the bottom-line. Business owners looking for space have the ability to identify commercial real estate professionals in their market, browse market activity and available properties by zip code or region. They can keep track of new listings, pricing and transactions in order to help negotiate a lease with confidence or discover a better deal for their changing needs. “Working with LinkedIn to provide this app ensures that together we can very rapidly bring a large category of professionals into the world of social media, which is a very important, exciting development,” said Alan Bernier, chief executive officer of Rofo. “This app provides the right features and functionality for enabling real estate professionals to deepen and expand their professional connections, ultimately creating a much richer experience on LinkedIn.” Also today, Rofo issued a joint press release with Cushman & Wakefield (www.cushwake.com), the world's largest privately held commercial real estate services firm. Cushman & Wakefield's brokerage professionals can now provide their exclusive office listing content on Real Estate Pro, ensuring that the application's users easily find relevant office space in their region of interest. About Rofo  Founded in 2007 and based in San Francisco, California, Rofo is a leading real estate technology company. Its flagship product, Rofo, is a real estate and office space search engine, (www.rofo.com). The privately-held company displays listings from local landlords, regional and national brokerage firms, such as Cushman & Wakefield, and institutional landlords such as Hines. With its application Real Estate Pro, the company is the first and only real estate app on LinkedIn and launched the first-ever U.S. commercial real estate augmented reality app for iPhone and Android devices. To learn more about Rofo visit www.rofo.com. To download or learn more about Real Estate Pro on LinkedIn, please click here. To view a short how-to video, please click here.
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The REALTOR's Social Media System for Lead Generation
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vFlyer Introduces Facebook Application to Promote Listings
San Francisco, CA, Wednesday, April 7, 2010—vFlyer today introduced a Facebook application for the promotion of listings. Real estate agents, property management firms, and auto dealers have been looking for a simple solution for marketing their listings on Facebook; this application provides such a solution. The new listing application can be utilized on both Profiles and Pages. Having surpassed 400 million members, Facebook has become a destination that online sellers can no longer ignore. Millions of businesses have set up Pages to create stronger ties to their customers and prospects. It is critical to provide up-to-date and relevant content on these pages. The vFlyer Facebook listing application offers two powerful configuration options. Both options display thumbnail images and summary information associated to the active listings in a vFlyer account. One also includes profile information about the business or individual. This new application is available to any vFlyer member with a business subscription Members with vFlyer Personal accounts can easily upgrade to take advantage of this new capability. "Businesses have been asking us for a simple way to promote their active listings on Facebook," says Aaron Sperling, CEO/President of vFlyer Inc. "This solution is a simple and effective way to create more exposure of real estate, auto, and general service listings." For instructions for installing the Facebook application, click here.  
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Five Social Software Predictions for 2010 and Beyond
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LinkedIn Joins Forces with Tungle
Announced today on LinkedIn’s blog is Tungle.me’s integration of the LinkedIn Widget. This is an exciting announcement because it not only brings together the scheduling power of Tungle.me and LinkedIn’s 55 million+ member network; it also makes meetings happen even easier for you (just when you thought it couldn't get any easier). We're super excited about the integration, becuase we truly believe that these two services were made for each other.  We all know that looking someone up on LinkedIn is an integral part of planning a meeting (whether you are the meeting planner or an invitee). This is one of those relationships that just makes sense. You now have one-click access to everything you need to know about your meeting participants, right from your Tungle.me meeting pages—current roles, company profiles, past and present affiliations, recommendations, network contacts and so much more. It’s all just a click away. As if scheduling a meeting with Tungle wasn't already super fast and easy, you now can get your pre-meeting recon done right from your meeting invitations. So forget the searches. Forget Google (sorry our friends at Google), forget the new browser, forget the extra leg work all together. Just point, click, and make meetings happen.
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Roost.com Brings New Housing Data App to Facebook
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