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BoomTown Selected for Facebook's Real Estate Top Provider Initiative
Initiative aims to help the real estate industry identify solutions that offer the best-in-class tools to optimize their marketing efforts and grow their business via Facebook and Instagram CHARLESTON, S.C., March 11, 2021 -- BoomTown, the leading sales and marketing platform for real estate professionals, is excited to announce an extension of their partnership with Facebook as part of the company's Real Estate Top Providers Initiative. As more options flood the market for real estate advertising support, Facebook developed the initiative to highlight a trusted network of partners that have adopted the best practices for real estate advertising over the years, and demonstrated a proven track record of accountability and client success. The Top Providers Initiative is a new effort to help agents, brokers, and property management companies confidently choose a partner to aid in their real estate advertising efforts through Facebook and Instagram. BoomTown's social media marketing tools provide clients with the opportunity to run sophisticated marketing campaigns with minimum effort, their solutions are built in close partnership with Facebook, and they are proven to drive business growth for real estate agents and brokers. "We have enjoyed working closely with Facebook to develop our advertising tools and services, and appreciate the validation and clarity this initiative provides to an industry that is overwhelmed with solutions that often don't deliver the ROI," said Grier Allen, CEO & President of BoomTown. "Our clients have seen incredible success advertising in partnership with our digital marketing team and our Marketing Central self-service advertising portal, and we continue to see opportunity and huge growth potential in helping our clients target consumers on social media, engage with them where they spend their time, and drive more conversions." BoomTown's Digital Marketing Team consists of search, social, engineering, and digital strategy experts, exclusively dedicated to real estate industry advertising. Through their internally developed tools, diversified advertising strategies, and relationships with Facebook and Google, the company is able to secure the most leads in their clients' target markets within a prescribed budget. BoomTown's Marketing Central allows clients to generate more leads and listing opportunities through a self-serve advertising portal. Marketing Central offers clients the ability to: Build advertising campaigns through Instagram and Facebook to highlight active listings, promote open houses, and showcase successfully sold properties. Create custom video and image ads to promote content other than listings to generate additional traffic to their websites. Create dynamic ads to re-engage leads and visitors with listings that the individual would be most interested in, and prove value to seller clients by showing how many prospects have viewed a listing on their site, as well as on Facebook About BoomTown BoomTown exists to make real estate agents successful. 40k+ of the industry's top professionals, and 40% of the Real Trends Top 250 teams, trust BoomTown to grow their real estate business with easy-to-use technology that creates opportunities and turns them into closings. Capabilities include a customizable real estate website integrated with local MLS data, client success management, a cutting-edge CRM (Customer Relationship Management) system with custom marketing automation, personalized advertising and lead generation services, and a mobile app for agents on the go. BoomTown's service offerings extend far beyond technology with coaching services from peers who have catapulted their growth with the system, lead qualification services to contact, qualify, and nurture leads, and dedicated advisors to offer personalized support at every step from onboarding and training to optimizing your business and planning for strategic growth. Founded in 2006 and headquartered in Charleston, SC, BoomTown has additional offices in Atlanta, GA and San Francisco, CA. For more about BoomTown visit boomtownroi.com.
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RealtyFeed and Generation Z Are the Future of Real Estate
We live in an era in which intuitive technology has overrun traditional and acquired systems. For decades, users have been forced to go through multiple pages of manuals and hours of training in order to be able to effectively use a new app or tool. The real estate industry has been one of the slowest industries to catch up. However, this is going to change. With Generation Z stepping into the market, new technologies are poised to make the necessary adaptations. All of this brings us to RealtyFeed, a groundbreaking technology developed by Realtyna. RealtyFeed is developed to build a future for the real estate industry, inspired by Generation Z. What Is RealtyFeed? After years of working with real estate agents, brokers, developers, and influencers, Realtyna came to the conclusion that there is a lack of appreciation for user experience in real estate apps and tools. That and numerous discussions with the new generation of real estate professionals inspired the team to develop an all-on-one platform to: Gamify real estate user experience; Provide a social platform for Realtors and their clients, B2B2C; Simplify real estate transactions; And much more. How Does It Gamify Real Estate Transactions? Log in to your MLS website or open your CRM. In most cases, it looks like what software used to look like in the 1990s, or it doesn't work very well. The main issue is that most apps and tools require hours of practice or training until you can get some results out of them. RealtyFeed has been designed with the aim to provide an intuitive experience for users. Now, users of RealtyFeed can improve their business by passing levels and reaching certain targets—just like you learned how to work with Instagram or TikTok. How Does It Simplify Real Estate Transactions? Simplifying real estate transactions goes way beyond gamification in RealtyFeed. If you go back to your daily transactions, the first thing you see is the number of tools you have to use to get things done: CRMs, websites, social media, and MLS systems, to name a few. RealtyFeed makes this simple by bringing everything under one roof. It is an all-in-one platform developed to bring Realtors and their clients together. What Can I Do? The future belongs to those who build it now. Realtyna is offering a limited opportunity to those who want to co-invest in revolutionizing real estate technology with RealtyFeed. This offer is going to be valid for a short time, so if you need more information or wish to take action, head out to our Republic.co page to learn more. To view the original post, visit the Realtyna blog.
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Back At You Launches Instagram Integration
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Seamless Search-to-Social with Market Reach
Realtor.com helps professionals grow and cultivate leads as spring home buying season begins SANTA CLARA, Calif., March 2, 2020 -- Cutting through the clutter of digital home search just got a bit easier for agents and brokers across the country with Market Reach, a new lead generation and brand marketing solution from realtor.com. As home shoppers consider their next move, the home search is often top-of-mind. Even when they're not actively searching for listings online, chances are they're thinking about the process. Market Reach applies behavioral insights from searches on realtor.com® to help real estate professionals reach these buyers on Facebook and Instagram. "It takes a lot these days to make a connection that counts, and many of us connect on social media," said Deepak Thakral, realtor.com® SVP, Product. "While many agents and brokers spend money on social engagement, these platforms are constantly changing their ad parameters. Market Reach helps agents and brokers stay on top of best practices for digital marketing, targeting home shoppers more effectively on these social platforms." Billions of people use Facebook and Instagram every month, but not all of those users are shopping for or selling a home. Market Reach applies realtor.com® user data to help target people who are actively searching online on realtor.com® with listing and branding ads on Facebook and Instagram that are relevant to their recent search activity. Market Reach also helps listing agents demonstrate value for their home seller clients by increasing exposure to clients' properties through social media ads. Professionals can take advantage of features that include: Listing walkthrough video ad: Dynamically generated in real time, the video automatically pulls in data from the listing description, plus photos and animated 3D graphics, and branding for the listing agent and the brokerage that agent represents. Community video ad: Dynamically generated, this video highlights school data, population demographics, entertainment options, and nearby things to do. Spotlight ad: Personal branding templates to showcase local expertise. Auto-rotation of ads: Exposure for multiple listings. Demonstrates expertise, success, and credibility in the local market. Agents and brokers can showcase for-sale and sold properties; they can promote for-sale homes via listing walk-through videos. Market Reach is available to all agents and brokers, and all Market Reach customers receive the leads generated from their ads on Facebook and Instagram. "Realtor.com® helps agents and brokers compete in a rapidly changing marketplace. It's what sets us apart from many of our competitors," said Thakral. "Market Reach is the latest in a succession of products and features we're developing to make buying, selling and living in homes easier and more rewarding for everyone – consumers and real estate professionals alike." About realtor.com® Realtor.com® makes buying, selling and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, realtor.com® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
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Homesnap Introduces Integration with Facebook Marketplace
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Zurple Launches Social Bundle, Automates Agent Social Media Marketing with MLS Integration
Agents using Zurple can now leverage the Social Bundle to automatically reach prospects across multiple platforms with MLS integration, IDX listings and video content creation SAN DIEGO (NOVEMBER 12, 2019) -- Zurple, the definitive real estate lead nurturing solution for real estate agents, has announced the release of its Social Bundle, with all-new integrated social media marketing features. The Social Bundle allows agents to create and schedule posts to several social platforms, utilizing listing data pulled directly from the MLS. Initially launching in early October with listing posts to Facebook, the Social Bundle has now expanded to include plug-n-play listing videos, daily IDX listing posts, YouTube posting and more. Agents using Zurple can now leverage the Social Bundle to connect and convert prospects with enhanced automation and MLS integrations that boost engagement across multiple platforms with fully-integrated social campaigns for listings. For real estate agents looking to build their pipeline and reach consumers on Facebook, Twitter, YouTube or LinkedIn, delivering engaging, timely content on a consistent basis is vital to lead generation. The new suite of tools in Zurple's Social Bundle helps agents generate social leads, expand their sphere, and build their personal brand with localized and timely marketing. "With social media increasingly playing an active role real estate agent success, adopting tools that enable agents by automating the leg work that goes into converting leads in the digital space ensures competitiveness in both their local markets and the industry as a whole," said Jack Markham, General Manager of Zurple. "Zurple's new Social Bundle is an incredible value-add for Zurple offerings and a great tool to help our customers maximize their online presence." "Social media marketing is a key element of managing my lead pipeline and Facebook has become an invaluable tool for me, both as a channel to engage my existing network but also to reach new buyers," said Brandon Doyle of RE/MAX Results and coauthor of M3 – Mindset, Methods & Metrics: Winning as a Modern Real Estate Agent. "Daily posts on listings in the Twin Cities will help me build my following and make sure I'm seen consistently in the News Feed. I'm thrilled Zurple has made it so easy to reach a key audience." The Social Bundle is now live for all Zurple users. About Zurple Zurple provides thousands of realtors with a robust marketing automation platform. Founded in 2009 and previously ranked as one of the fastest growing companies in America by the Inc. 5000, Zurple offers a complete real estate marketing solution that generates leads, initiates conversations, and tracks lead behavior that improves conversion and close rates. Zurple is part of the Constellation Real Estate Group, which is a division of Constellation Software, Inc. The Constellation Real Estate Group acquires and invests in real estate software brands that are committed to providing long-term solutions and partnerships with franchises, brokers, agents, MLSs, and associations. Over 500,000 real estate agents, teams, and brokerages across North America rely on CREG's products and services to power, manage, and grow their businesses. For more information about Zurple, visit: zurple.com. For more information on the Constellation Real Estate Group, visit: constellationreg.com.
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Chime Technologies Unveils Dynamic Ads for Real Estate Designed for Facebook
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RealtyTech Inc. to Debut New Social Agent Assistant Real Estate Software
Social Agent Assistant software will automatically post real estate listings and related content to Real Estate agent's Real Estate Blog, Facebook, Twitter, and LinkedIn accounts. GRANADA HILLS, Calif. (May 31, 2019) -- RealtyTech Inc., has provided industry leading software for real estate agents, offices and franchises since 2002. They will be debuting their "Social Agent Assistant" software on June 11th, 2019 at the Southland Association of Realtors Expo in Granada Hills, Calif. The social posting service will initially launch for RealtyTech Clients and new clients in Southern California, Sandicor, CRMLS, CrisNet, VCRDS, Santa Barbara MLS, Bakersfield, iTech, Miami, Florida and CLAW MLSs. "We are very excited about this great new service we can offer our valued clients!" Richard Uzelac, CEO of RealtyTech Inc., said. "During our presentations we have received many requests for this service from our clients." "Coordinating this software integration with Facebook, Twitter and LinkedIn has taken a considerable amount of effort and time, but we feel the benefits to our clients will be incredibly helpful for their businesses and branding," Uzelac added. Key Features: All blog posts will be automatically posted to Facebook, Twitter, and Linkedin New listings and new sales will be automatically posted to all social media from the IDX data feed on the agent's website. All posts will link back to the agent's website to build traffic, leads and more deals for the agent! About RealtyTech Inc RealtyTech provides real estate services and software for real estate agents and offices. Since 2002, RealtyTech Inc. has created premium products such as the Premium Agent123 Website Platform, and ApexIDX MLS Search system. Custom website design and development are also offered. In addition, RealtyTech offers premium services such as internet marketing, google advertising, facebook advertising, content creation, domain services, emails, and more. http://www.RealtyTech.com
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REALTORS and Social Media: Latest RPR Survey Reveals Trends
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Buyer's Agent: Automatically Post Your Sold IDX Listings to Facebook
Call it Facebook marketing, online branding, or shameless self-promotion, but Delta Media Group has given you a way to "shout it from the mountaintops" (or at least Facebook) about your most recent SOLD transactions--including IDX listings--using our Facebook Auto Connector tool. As an exclusive Buyer's Agent, you work directly with buyers and do not list homes for sale. In today's competitive real estate market, it's essential home buyers have an experienced agent on their side to help them make a reasonable offer on the home they want and have it accepted. You spend tons of time and energy guiding your clients down the right path to homeownership. So how do you get the word out about the "wins" you have achieved for your clients? With over 1.3 billion members worldwide, Facebook seems like the best place to start. Delta Media Group's Facebook Auto Connector gives you the ability to post each of your SOLD listings automatically, and that includes IDX LISTINGS! See, we think you work way too hard helping your clients take the right steps toward successful home buying not to give you a way to tell your entire story on Facebook. That is why we did not limit your social shares to your broker's listings; we included the ability to share any IDX listing too. It's a fact, you work hard for your clients, and now you have a way to share your success stories with the world. Contact our Tech Support Team to get started auto-sharing your story on Facebook today. To view the original post, visit the Delta Media Group blog.
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Listings-to-Leads Announces Social Media Post Automation for Real Estate Listings
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Adwerx Adds Instagram to Popular Automated Listing Advertising Program
Over 1.8 billion listing ad impressions have been seen by potential buyers Durham, N.C. — Adwerx announces that it has incorporated ads on Instagram into its highly regarded Automated Listing Advertising Program. Instagram has rapidly become one of the most popular social networks with over 800 million active monthly users. The addition adds to Adwerx's ability to provide real estate agents with comprehensive visibility for their real estate listing ads. New automation partners will be automatically enrolled into the Instagram advertisements. In a little over one year, the Adwerx Enterprise Automated Listing Advertising Program has seen widespread adoption across the residential real estate industry with over 50 regional and national brokerages signed and a potential total of 150,000 agents enrolled in the system. The innovative program connects directly with multiple listing services, so that listing ads go live as soon as a property is publicly launched. Ads appear on a variety of popular websites and social networks. With homes going under contract in under one month in many markets across the country, this program is essential for generating high visibility in a short amount of time. "We are so gratified by the industry's response to this program," said Jed Carlson, CEO of Adwerx. "Our mission is to make digital advertising simple and effective for agents and brokers so they can focus on business growth." Adwerx also recently announced integrations with top transaction management platforms. SkySlope and dotloop that will guarantee that the seller of the property sees the ads as soon as they launch in their marketplace. Agents can also provide their sellers with a complete report detailing an ad's reach and range. This information gives sellers the assurance that their home is being completely and comprehensively marketed online and leads to a higher rate of seller satisfaction. "Our agents' feedback on the Automated Listing Advertising Program has been highly positive," said Thad Wong, co-founder of @properties, the first real estate brokerage to adopt the program. "We are committed to providing helpful solutions, and our agents have seen the digital ads directly increase their bottom line by helping them increase client satisfaction and earn more listings." Adwerx is dedicated to helping individual agents achieve maximum visibility for their listings and their personal brands. To date, Adwerx has served over 13 billion ad impressions for agents and brokers across the most popular websites, mobile apps, and social media. To learn more about the Automated Listing Advertising Program, please visit http://adwerx.com/enterprise. About Adwerx One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 115,000 real estate customers across the US, Canada, and Australia. Adwerx was ranked #173 on the Inc. 5000 list of America's Fastest Growing Private Companies for 2017 and has been an Inman Innovator Award nominee for its advertising technology. For more information, visit www.adwerx.com.
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Hyperlocal Tech Earns Zavvie, 8z 'Innovator Award' Finalist Selection
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RESAAS Acquires Real Estate Blockchain Company Real-Block Inc.
Vancouver, British Columbia - RESAAS Services Inc., a cloud-based social business platform for the real estate services industry, is pleased to announce that it has today acquired Real-Block Inc. ("RBI"), a company holding a real estate blockchain application. Following an extensive due diligence period that began in late 2017, RESAAS and RBI have today executed and closed a definitive share purchase agreement for the acquisition of all of the issued and outstanding shares of RBI. As consideration for the acquisition, RESAAS paid the shareholders of RBI $75,000 in cash, and issued these shareholders 1,102,938 RESAAS shares at a price per share of $0.68. Upon the completion by RBI of a beta test of its technology with at least one real estate association or land registry office within two years, RESAAS will issue the shareholders of RBI an additional $750,000 in RESAAS shares valued using a volume-weighted average price formula. RESAAS will also retain key software developers of RBI. One aspect of RESAAS' technology platform is designed to enable large real estate companies to increase the number of referrals they generate within their organization. Its clients include the worldwide RE/MAX network and Keller Williams Global Property Specialists. Referrals are facilitated every day by RESAAS' technology, presenting new opportunities to the global agents using the network. It also provides business intelligence to the firms involved, helping them make informed decisions about expansion, growth and acquisition. RESAAS believes that the acquisition of RBI will substantially enhance its referral feature by offering blockchain enabled Smart Contract functionality. RESAAS anticipates that agents will be able to transfer referral fees automatically thereby solving a significant industry problem. "This is an exciting and strategic acquisition for RESAAS," said Tom Rossiter, CEO of RESAAS. "Real Estate is considered to be a natural fit for the adoption of blockchain technology. With over 400,000 real estate agents on our platform, we expect to expand the use of Real-Block's blockchain technology in other applications over time." About RESAAS Services Inc. RESAAS is a cloud-based social business platform built for the real estate services industry. RESAAS brings proprietary real-time technology into the business of real estate and transforms how real estate listing data flows between real estate agents, brokers, associations, and MLSs. Visit www.resaas.com.
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Katie Lance and the #GetSocialSmart Academy Announce a Preferred Coaching Agreement with Berkshire Hathaway HomeServices
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RE/MAX Leading Edge Partners With Katie Lance And Her #GetSocialSmart Academy
Winchester, MA February 1, 2018 – RE/MAX Leading Edge has announced a partnership with nationally recognized social media strategist, Katie Lance and her #GetSocialSmart Academy. Katie Lance is Founder and CEO of Katie Lance Consulting and the Author of the #GetSocialSmart book. The #GetSocialSmart Academy is a robust resource that teaches real estate professionals and small businesses how to leverage social media as a tool to build the business relationships that drive long-term growth. The partnership includes access to a personalized academy portal featuring tutorials, webinars, checklists, an on-demand library of resources, and inclusion in the private Facebook group. In addition, Katie will provide exclusive webinars to RE/MAX Leading Edge agents and a full-day in-person training workshop in April. "We are thrilled about our new partnership with Katie. It's unlike any other being offered in our market," said Christine George, President of Marketing and Business Development at RE/MAX Leading Edge. "The real estate space has evolved from one where agents come to the office every day to one where they work virtually. We recognized social media as a tool to help us bring value and engage our agents whenever, wherever, they work. Since 2016, Katie Lance has been an invaluable resource for RE/MAX Leading Edge. We've applied a very strategic approach to our social media and the results have been phenomenal. We wanted to provide that same opportunity to our agents." Katie is a frequent speaker at national conferences and frequent writer and contributor to The Huffington Post and Inman News where she was the Chief Strategist and Social Media Director before founding Katie Lance Consulting. "I am super excited about our new partnership with RE/MAX Leading Edge," said Katie. "The leadership team at RE/MAX Leading Edge have been ahead of the curve when it comes to leveraging social media as a powerful business tool. I'm excited to now help their agents use it as a point of difference to build their personal brands and grow their businesses." "Eighty-five percent of our business comes from repeat customers and referrals, so it's critical that our agents nurture their client relationships," said Linda O'Koniewski, CEO of RE/MAX Leading Edge, "Social media is not just another communication tool, it's an essential way to build business and we're excited to provide the resource of the #GetSocialSmart Academy to help our agents get smarter about social media." About RE/MAX Leading Edge Founded in 2001, RE/MAX Leading Edge is one of Greater Boston's leading full-service real estate companies offering residential real estate services to buyers and sellers. RE/MAX Leading Edge has grown to more than 200 sales professionals serving 10 locations throughout Greater Boston including, Boston, Arlington, Belmont, Cambridge, Lexington, Melrose, Reading, Wakefield and Winchester. The strong leadership, career development, premier marketing and access to 110,000 RE/MAX agents worldwide results in their agents outselling the competition nearly 2:1. RE/MAX Leading Edge is the largest, fastest growing RE/MAX brokerage in New England and the fourth largest real estate firm in Massachusetts. RE/MAX Leading Edge is affiliated with RE/MAX INTEGRA, New England and RE/MAX, LLC with a global network of 110,000 agents in 100 countries worldwide. For more information about RE/MAX Leading Edge, visit www.leadingedgeagents.com.
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IXACT Contact Unveils New Social Stream Function to Help Agents Aggregate High-Value Content
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New REALTOR Benefits Partner Helps Realtors Maximize Social Media Marketing
WASHINGTON (November 16, 2017) — The National Association of Realtors® 2017 Member Profile found that Realtors®' web presence and use of social media continues to grow as a valuable marketing tool to reach clients and build online communities. To help members stay ahead of this trend, NAR has partnered with Back At You Media through the REALTOR Benefits® Program, to provide Realtors® with a simple and automated way to promote their listings and business on today's most popular social media networks, including Facebook and LinkedIn. "Social media has become an increasingly important component of marketing in real estate, as it helps Realtors® build their personal and business brand. In fact, seven in 10 Realtors® are using Facebook, and over 60 percent utilize LinkedIn for professional use," said NAR President Elizabeth Mendenhall, a sixth-generation Realtor® from Columbia, Missouri and CEO of RE/MAX Boone Realty. "This new partnership with Back At You Media allows Realtors® to revolutionize their real estate social media marketing in a smart and simple fashion, and it also encourages more members to engage in social media platforms on a regular basis." Back At You Media streamlines the social media marketing presence for real estate agents and brokers by growing their audience through targeted advertising and supplying real estate content to their social media accounts. Through the partnership, Realtors® can utilize Back At You Media to find the right plan and tools to generate leads, maximize branding efforts, save time and money, and prove value to their clients. "On behalf of the Back At You Media team, I want to express our excitement to grow the partnership with NAR and have the opportunity to provide its 1.3 million members with the right tools to utilize and manage their real estate social media marketing. In an age where social media technology is changing the way people do business, Back At You Media is innovating how real estate professionals market themselves and their listings on social networks," said Michael Glazer, co-founder and CEO of Back At You Media. REALTOR Benefits® Partner Helps Realtors® Maximize Social Media Marketing Back At You Media offers multiple plan options through the partnership with NAR for members with varying levels of social media marketing savvy, including a Starter Plan exclusive to NAR, plans for users with more advanced social media marketing needs and an enterprise plan for broker-owners. For access to all of the program benefits, and to ensure members receive special pricing through NAR's REALTOR Benefits® Program, Realtors® can enroll at the dedicated program site: www.BackAtYou.com/NAR. Additional information on the Back At You Media partnership offerings and other REALTOR Benefits® partners can be found by visiting: www.NAR.realtor/RealtorBenefits. About the National Association of Realtors® The REALTOR Benefits® Program is the official member benefits program of the National Association of Realtors®, connecting members with savings and unique offers on products and services just for Realtors ® from more than 30 companies recognized as leaders in their respective industries. The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing 1.3 million members involved in all aspects of the residential and commercial real estate industries. About Back At You Media Back At You Media is the #1 social media marketing company dedicated to the real estate industry. The company provides SaaS marketing automation to help real estate enterprises and individual agents better market themselves, their listings and brokerage on the top social networks. The company's proprietary technology offers a "full service" approach automating an array of products and services necessary to be successful in real estate social media marketing.
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Circlepix announces PIXsocial skill for Amazon Alexa
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Survey Finds REALTORS® Plan to Spend More Time, Money on Digital Marketing Initiatives
CHICAGO (August 14, 2017) – Realtors Property Resource® (RPR), a wholly owned subsidiary of the National Association of REALTORS®, announces the results of its 2017 REALTOR® Social and Digital Media Report. The report includes findings from a survey of 265 REALTORS® about the way they use digital and social media to build their businesses. Of REALTORS® surveyed, 74 percent cited awareness as the main outcome of their social media efforts. Looking ahead to next year, 64 percent of respondents plan to commit more time to social media and 60 percent plan to commit more money. "Social media has become the new norm for reaching out and staying connected with friends, family, clients, and prospects," said Reggie Nicolay, RPR Vice President of Marketing. "Not only do sites like Facebook and LinkedIn provide REALTORS® with an easy way to stay top of mind, but they now offer highly targeted advertising options with tremendous reach and analytical tracking." Facebook and LinkedIn are the most popular social media platforms for marketing among REALTORS®, with 94 percent of respondents reporting Facebook as most effective at building their businesses followed by LinkedIn at 57 percent. Listings are the most common type of content REALTORS® post to social media, closely followed by buying and home improvement tips. Yet of REALTORS® surveyed that use social media, almost half (48 percent) of those users reported achieving measurable results. "Listings are the default post for many REALTORS®," one respondent said. "If REALTORS really want to engage their followers, they need to post less about listings and become a true local area resource. If their clients see them as an expert, their sphere of influence will grow." Additional 2017 REALTOR® Social and Digital Media Report key findings include: 76 percent of respondents cite email as the the most effective form of digital media 65 percent of digital media section respondents plan to dedicate more time to digital media in the future 60 percent of digital media section respondents plan to spend more money on digital media marketing next year REALTORS® surveyed indicated that market activity receives the the best engagement on social media, followed by listings and home improvement tips. School information sees the least amount of engagement.
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Moxi Works Adds Digital Media Partner to Their Open Platform
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IDX Broker Announces Social Logins and SSL (HTTPS) Compatibility
EUGENE, OR (JUNE 22, 2017) - IDX, LLC, a leading provider of Software as a Service (SaaS) tools for real estate websites, recently announced the newest feature in their suite of home search tools – SSL (HTTPS) compatibility. This update immediately follows the release of Social Logins last month. This set of updates will not only protect the security of clients' IDX pages, but also the lead information captured through the Listing Manager Signup form. Enabling SSL provides an additional layer of security for home seekers, while Social Logins further enhances the credibility of lead information for IDX Broker clients. "Some real estate professionals maintain that because social media logins don't include contact information such as phone numbers, it weakens the quality of the leads... but it is quite the opposite." said Chris Sjoblom, Product Manager for IDX Broker. "Because it comes straight from Google or Facebook, prospective homebuyers are unable to fill in capture information incorrectly. With social logins, lead capture is not only quick, it's authentic." These new features will facilitate trust between agents and potential clients across all IDX Broker sites: Reliable lead data: Since most visitors only have one social profile on each network, agents and brokers do not need to be concerned about spam, false leads, or the authenticity of the personal information they are gathering. Advanced security: By implementing HTTPS, real estate professionals can further protect the integrity of their website, as well as data they are collecting. Clients of IDX Broker will gain an immeasurable advantage over competing real estate websites by providing visitors with peace of mind. Improved user experience: The addition of visual cues, such as a lock icon*, will instill trust in home seekers. According to the National Association of REALTORS® Home Buyer and Seller Generational Trends, homebuyers rated honesty and trustworthiness as the most important factors when choosing an agent. Since 44% of home searches start online, this sense of security begins with an agent's website. "Prospective homebuyers aren't the only ones to care about a website's security, so does Google. Eventually, Google Chrome will display a ‘Not secure' warning for all HTTP pages." Said Sjoblom. "Keeping visitors coming to your real estate site is our number one objective, and we understand that they are more likely to leave if they encounter any roadblocks. By enabling HTTPS and Social Logins, clients of IDX Broker will increase the amount of time users spend on their site, resulting in more lead capture opportunities." SSL functionality and Social Logins ensure that IDX Broker remains at the leading edge of SEO functionality and Google's Chrome browser updates. These new features are driven by customer feedback and are part of IDX, LLC's commitment to deliver the most customizable, integrated IDX solution on the market today. About IDX, LLC Based in Eugene, Ore., IDX, LLC is nationally known as a leading provider of real estate search applications. IDX, LLC actively manages more than $2 trillion worth of active listing data from more than 660 individual Multiple Listings Services (MLS). IDX, LLC provides integrated IDX software, customizable listing search utilities and lead management tools for real estate based websites. In addition to the primary web-based software, IDX also provides an integrated WordPress widget for use in WordPress based blogs and websites (IDX Broker WordPress Plugin), as well as HTML Mobile Optimized Pages for all mobile devices. The entire suite of real estate software available from IDX is easy to manage and maintain and helps real estate professionals display real estate data from their MLS regardless of their technical ability. For more information on all the services provided by IDX, LLC, please visit http://www.idxbroker.com. *Lock icon appears in markets and on websites where mixed content is not present. For more details regarding exceptions to this functionality, visit the IDX Broker Knowledgebase.
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Moxi Works Launches Facebook Ads Feature for Agents
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Moxi Works Adds Facebook Marketing to Their Open Platform
iTourMedia is Moxi Works' latest and greatest partner, bringing automated social video distribution to our open platform. iTour lets agents create and edit videos, and through their partnership with Facebook, makes it easy for agents to reach their target audience. Social media has been a key part of marketing for brokerages and agents as of late, but it can be really time consuming. Some brokerages have dedicated staff to help their agents with social, others hire assistants to do the tedious work. Mike McHenry, VP of Channels and Partnerships at Moxi Works said, "iTour Media is another great Moxi partner that's taking advantage of our open platform. An agent can easily promote their listings on Facebook and their other social media accounts fully managed by the iTour team. It's a simple button click to start and the "boost" really works for agent branding and property promotion." Now with the help of iTourMedia, agents can create visually compelling short videos and push them straight to Facebook all with one app. Why video? 80% of the worlds Internet traffic will be video by 2019 (Cisco, 2015). Besides, it's the beautiful photos and videos that agents curate that often sell homes. Timing Knowing what days and times to post can be tricky. iTourMedia's optimized social schedule allows you to push and boost posts based on the most optimal time of day, meaning more bang for your buck. Plans There are a variety of plans iTour offers brokerages and agents. For example, their Social Connextions Managed Services gets you experienced social content editors that setup social accounts and manage targeted posting on behalf of an agent. They'll setup up to 3 social Connextions (Facebook, Instagram, Twitter, Pinterest, YouTube or LinkedIn) and link all social Connextions to Hootsuite for easy combined posting. iTour even has a Social Audit available where you can receive an action plan to make sure you have optimized your social set-up. If you aren't there yet, have them set up your Facebook page with a custom branded banner and optimal business configuration. Whether you're a social media junkie or just starting to dip your toes in the water, iTour holds your hand while you jump in. Facebook Ads Social advertising via Facebook is based on the agent or brokerage's Facebook Ad account. Analytics iTour grants access to analytics through their app, but they are also accessible through Facebook accounts. iTour will be integrated with Moxi Present, giving agents the ability to add the iTour home tour in their presentations. If you haven't jumped on the social media bandwagon, do so before it's too late! While you're waiting, your competition is growing their following and readership. To view the original article, visit the Moxi Works blog.
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IXACT Contact Real Estate CRM Announces Enhanced Social Media Integration
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Light a Flame Under Your Social Results with Homes.com Social Fuel
  We recently launched a new product called Homes.com Social Fuel. You may have heard of it. It's pretty much the best social media solution on the market for real estate professionals, but you didn't hear that from me. I mean, we're offering managed Facebook ads, regional content, custom graphics, reputation management and so much more. It seems like a no-brainer. Get with this program and boost your business to your heart's delight! We are so confident in this program, we're sharing stats for one month and all the great things it's doing for our customers. Check it out! We would love to have you join us and see the great work Homes.com's social media professionals can do for you. Call your sales rep or reach our team of sales professionals at 888-651-8956. To view the original post, visit the Homes.com blog.
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Introducing CityBlast's Brand New Overflow Package
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Using Facebook Ads to Fill Your Pipeline [FREE WEBINAR]
  Research from the National Association of REALTORS® Profile of Home Buyers and Sellers has shown that buyers consistently cite honesty, responsiveness, knowledge of the real estate market, and communication skills as being very important qualities a real estate agent should have. Today's real estate consumers want to work with a professional who knows their local area extremely well and can provide relevant market information that will assist in the home buying or selling process. What if you could predict when these specific consumers might be preparing to buy or sell a home, and you could target them online? Using life event triggers frequently tied to a home sale/purchase you can do so with Facebook's ad targeting. According to a study from the Pew Research Center, as opposed to simply reading or viewing content, 65% of Facebook users frequently or sometimes share, post, and comment on Facebook, making it a great place to reach consumers where they are already engaged. With the ability to target ads based on a number of demographics and "life events" such as people who have recently gotten engaged or married, started a new job, or moved, you can more effectively zoom in on people who are more likely to be in the market to buy or sell. It's time to start using this information to target those hot prospects! Join us on Thursday, September 29 as we explore the use of Facebook ads for lead. We'll walk through how you can use specific life events to target potential buyers and sellers and build a network of "future leads" to fill your pipeline and nurture until they're ready to start the real estate process. Here's a quick sneak peek of what the webinar will cover: Click here to register for this free webinar on Thursday, 9/29 and learn how you can start leveraging Facebook ads like a PRO!
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Catch Your Dream Home: Brand Networks and Realtor.com® Partner on Pokemon Go-Inspired Facebook Campaign
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Get the Social Media Help You Need with the New Homes.com Social Fuel
  As a trusted real estate marketing partner we have been proud to offer our Homes.com social media marketing services to real estate professionals nationwide. Over the past few months, we've been evaluating the Homes.com Social Program to find ways we can make it even better. As a result, we have made many improvements to the things we were already doing and added some brand new services to ignite your social strategy. Something that won't ever change at Homes.com is our dedication to superior customer service; you are the reason we do what we do! Your social media team will continue to be a resource for all things social media! We love to help and to see you succeed: it's why we do what we do and LOVE it! Updated Social Media Services First, we've revolutionized our content strategy to offer regional content to help you better connect with your customers and identify with their needs. We also introduced "merge fields" which places your contact information such as phone number, email, and website into individual pieces of content we publish. These changes help drive engagement and give potential clients an easy way to reach out to you! Next, the exclusive Social Fuel newsletter has been updated to cover only the most pertinent social media trends and help you apply them to the real estate industry with easy step-by-step guides, in-depth analysis, and video tutorials! Finally, new features were added to the Reputation Manager. Now you can manage and solicit online reviews on multiple websites, all from your Homes.com social dashboard. Online reviews are the new "word of mouth" for the real estate industry, and this feature will help you build a strong online review database across major sites such as Google, Yelp, and others. New Social Media Services However we did not stop there. In addition to those important changes, we're proud to introduce brand new social media services which include the highly requested Managed Facebook Ad program and LinkedIn account management. These new product features are designed to help build your audience, drive engagement to your content (and listings), and help you see a ROI for your social media program! Managed Facebook Ads Facebook ads are the way of the future! They offer you your best shot at getting discovered and capturing the millennial audience and beyond! Our Managed Facebook ads can help you grow your audience, drive traffic to your website, even get more views on certain pieces of content! Your Homes.com Social Media Account Managers will not only design these ads, but will also place custom targets on each ad to achieve the best delivery rate and ROI! We want to deliver these ads to the people in your area who are ready to buy or sell their homes, all while making you look like the rock star you are! Through the Homes.com Social Fuel program you can recieve upto 3 different kinds of targeted Facebook ads based on the level of service you choose. The Facebook "Like Ads" are designed to do just that: get new people to "Like" your page! The more "Likes" a page has the more people are likely to see the terrific content (or listings)! With this program, your social media team will now design ads targeting folks ready to buy or sell in your area, and send them straight to your Facebook Business page! The Website Ads build upon the good work that Like Ads do, and help take that audience a step further into the sales funnel! Once we've hooked them and got them to like your page, we will deliver Facebook Ads designed to get audience and non-audience members to click-thru to your website! Imagine the lead generating possibilities, the website traffic numbers, and so much more, all through the power of a Facebook Like Ad and Website Ad! "Promoted Posts" are special pieces of content with ad money behind them, designed to get more views and interaction than normal, organic content. This piece of content is designed to help connect and interact with more people and will showcase your expertise in the real estate industry! LinkedIn Account Management LinkedIn is a unique network that is primed for harvesting leads, especially with the upcoming launch of ProFinder! We will offer content that is network unique and designed to receive maximum engagement on LinkedIn, as well as creation of the actual account. Content that performs well on LinkedIn is vastly different than what the audiences of Facebook and Twitter demand. LinkedIn is a network for professionals, by professionals, and we will deliver just that! Potential clients that connect with you on LinkedIn are interested in the market analysis, your designations, mortgage news, and how you can help them buy or sell. Content on LinkedIn is often more technical and informative, and only the most pertinent information should be shared; we will post only the most relevant content designed to help you best captivate this professional audience! Give us a call at 888-651-8956 or send an email to productinfo(at)homes.com for more information about Homes.com Social Fuel or to sign up today! Already a Homes.com Social subscriber? Contact your Social Media Specialist at 888-496-1081 for information about upgrading to Homes.com Social Fuel. To view the original article, visit the Homes.com blog.
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East Bay Regional Data MLS Selects RESAAS' RealTimeMLS Solution
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Social Media Academy Launched for Top Real Estate Professionals
PLEASANTON, California – June 14, 2016 – Katie Lance Consulting, one of the real estate industry's leading social media marketing firms, announced today that their new learning portal, #GetSocialSmart Academy will be launched today. The academy was inspired from Katie Lance Consulting's successful 6-week coaching program, also named #GetSocialSmart, that has been running for the past three years with more than 100 graduates in the program. The #GetSocialSmart Academy is an online learning platform where members will be able to access a complete library of social media training tools. The academy will launch with more than 40 training videos and downloadable materials plus access to Katie Lance's signature 6-week #GetSocialSmart coaching program. Academy members will be able to access the Academy 24/7 on any desktop or mobile device. In addition, all Academy members will have exclusive access to Katie Lance through the private member-only Facebook Group. Each month, Katie Lance Consulting will be unveiling additional new training materials to the academy including live webinars, video content and downloadable material. According to the National Association of REALTORS® 2016 Member Profile,? 91% of all real estate professionals use social media in some format. "The #GetSocialSmart Academy was created out of an enormous need in the industry for smart social media education at the agent and broker level," Lance said. "Top agents and brokers want to do better when it comes to social media, but so many don't have the time, or don't know where to start. The academy was created to solve this problem, and to bring social media education and training to more agents nationwide." Topics covered in the #GetSocialSmart Academy include training on: social media strategy, content strategy, blogging, Facebook Personal Profiles and Business Pages, Facebook advertising, Instagram, Pinterest, video marketing, Facebook Live, Periscope, LinkedIn, Twitter and much more. The Academy is designed exclusively for the real estate industry.  All of the training materials are geared toward helping agents and brokers build better relationships with their clients through social media, and generate new leads and business through an intentional social media strategy. According to Lance, the ideal Academy member is, "The type of agent that wouldn't miss a closing. You are the type of agent that always drops the keys off to your clients - because they are more than a transaction, and so much more than a 'deal.' They are a family who are about to create a lifetime of new memories in their new home and you understand this sacred space. Every home and every client of yours has a story." The #GetSocialSmart Academy launches on June 14, 2016, with the support of 11 top industry companies including: Adwerx, Inman News, Deductr, SmartZip, HomeKeepr, Mason-McDuffie Mortgage, Fidelity Title Phoenix, Happy Grasshopper, Lab Coat Agents, d11 Consulting and Contactually. Real estate professional can sign up for the #GetSocialSmart Academy by visiting http://getsocialsmart.com. Membership rates are $97 per month, or $970 for an annual membership. For a limited time, through June 30, 2016, agents and brokers can sign up for the Academy with an Early Bird Rate to save $50 off their monthly membership (using the promo code SAVE50) or $500 off (using the promo code SAVE500) off an annual membership. For more information, please contact Katie Lance at 5425 Sunol Blvd., Suite 10-233, Pleasanton, CA 94588 or by email Katie[at]katielance.com About Katie Lance Katie is the Founder of Katie Lance Consulting – a social media marketing firm. Katie's clients include companies such as RE/MAX International, DocuSign, Realtor.com and many others. Since 2012, Katie's firm has worked closely with hundreds of companies in the real estate, mortgage and start-up space. Katie has been ranked the last two years by Inman News as one of the top 100 individuals in real estate.  Katie is also a frequent keynote speaker, having spoken to tens of thousands of real estate professionals in the last five years. She has also been listed in the Swanepoel Trends Report as one of the 20 most powerful social media professionals in real estate. She is a frequent contributor to The Huffington Post and her first book will be published in 2016. For more information, please visit www.KatieLance.com.
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Global Real Estate Network Selects CityBlast as Preferred Social Media Solution
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RESAAS Launches BrokerOS™ to Help Brokers Increase Bottom-Line Revenue
RESAAS Services Inc., a cloud based social business platform for the real estate services industry, announced today that it has launched BrokerOS™, an exciting new addition to the suite of productivity tools and services running on the RESAAS platform. BrokerOS™ was designed and built specifically to meet the needs of the growing number of independent boutique brokerage firms looking to gain access to, and take advantage of, the power of the RESAAS platform. This solution allows brokers to invite their agents to a private communication channel, review real-time analytics on sales performance, recruit top performing agents in their market, share referrals amongst team members, and manage their vendor referral relationships. "As brokers strive to expand their businesses, it is increasingly important that they use simple tools to aide team performance and growth," said Tom Rossiter, President at RESAAS. "Recruit and retain are the two words we hear from every Broker Owner. We know brokers are continually looking for new ways to recruit the best and brightest agents in their market. The analytics provided by BrokerOS™ will allow brokers to proactively recruit agents who have a high volume of transactions in their local market." BrokerOS™ benefits include: Team management: A private dashboard area allows brokers and managers to easily invite or remove agents from their team. Invited agents gain access to a private brokerage communication channel, as well as automatically receiving a branded and SEO-optimized public facing profile. Through this dashboard, brokers receive data on listing activity and agent performance, to help identify traits of top agents. Recruitment & talent outreach: A widget within the BrokerOS™ dashboard displays the top performing agents in that broker's area. With this data, brokers are easily able to identify the agents with the most active listings, or shortest time on market, and connect with those who may be a good fit for their team. Referral distribution: Brokers receive notifications in real-time about new agent-to-agent referrals in their area. These referrals can then be shared with one click from inside BrokerOS™ to their team members, providing their agents with more qualified inbound leads. Vendor referrals: Brokers that have partnerships in place with home service vendors in their area can now leverage these relationships to a fuller extent, increasing post-transaction revenue. With BrokerOS™, brokers receive an easy to use vendor referral management system, allowing them to provide discounts to their clients and easily increase reseller revenue. Micoley.com, a digital brokerage, auction, and event marketing house, was one of the first brokerages to implement BrokerOS™ for its team. "We are looking forward to gaining more international exposure for our listings, and earning many of the referrals that agents are currently posting on RESAAS," said Wade Micoley, CEO of Micoley.com. "Although providing my members with leads is important, as a broker, recruiting new members helps increase our ROI exponentially. This new tool will help us recruit top producing members in our target markets across the U.S. and Caribbean, and impact the reach of our members in the coming months." BrokerOS™ joins RESAAS' other solutions that presently include RESAAS Premium for individual agents looking to earn a competitive edge, RESAAS for Enterprise providing communication and solutions to real estate franchises, and RealTimeMLS allowing MLSs and real state associations to increase time to market for listings.  Brokers who have questions about putting BrokerOS™ to work in their office should contact enterprise[at]resaas.com for more information. About RESAAS Services Inc.RESAAS, a cloud-based social business platform for the real estate services industry, is designed specifically for the real estate professional to connect and communicate in real-time. Known as real estate broadcasts, RESAAS' powerful reblasts® engine automatically generates all of your real estate workflow into invaluable social content that is instantly pushed out to the RESAAS platform and other social networks. Visit www.resaas.com. About MicoleyMicoley.com was created to streamline the real estate process by affiliating with brokers, financial institutions and private sellers across the U.S. to bring heightened awareness to their properties through an accelerated marketing event methodology.  President and CEO, Wade T. Micoley has served as a real estate industry leader for over 30 years, and continues to provide marketing solutions to his wide range of clients. To learn more, please visit http://www.micoley.com/.
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Coldwell Banker Previews International Enhances Luxury Digital and Social Platform
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San Diego Association of REALTORS® Selects RESAAS for Real-Time Listing Network
VANCOUVER, BC--(March 01, 2016) - RESAAS Services Inc., a cloud-based social business platform for the real estate services industry, is pleased to announce that it has signed a five year agreement with theGreater San Diego Association of REALTORS® (SDAR). This agreement will allow all 12,000 member REALTORS® of SDAR, the largest real estate association in San Diego County, to share lightweight property listings with one another while providing SDAR visibility into this pre-market activity. This is the second real estate association to take advantage of the revolutionary real-time listing sharing solution that gives member REALTORS® and the MLS themselves instant visibility into listings that are of pre-market status. In addition, the creation of a SDAR network on the RESAAS platform will allow its members to grow their international referral business and expand the exposure of their property listings. "We pride ourselves on continually offering progressive technologies to our 12,000 members," said Michael Mercurio, CEO of the Greater San Diego Association of REALTORS®. "We see RealTimeMLS as a key addition that will allow our agents to share listings and referrals quickly and easily amongst each other. Apart from communicating about local news and listings, we are looking forward to expanding the international reach of real estate in San Diego County. We have a number of international initiatives underway and see RESAAS as a vital component in facilitating those goals." Pre-market transactions are often difficult to track and measure, which can lead to a large percentage of sales not being recorded in the MLS records. As a result, there is incomplete sales data, making the Comparative Market Analysis (CMAs or "comps") inaccurate. The solution provided by the RESAAS platform will allow MLSs to track data more easily, in an efficient manner. "The increase in pre-market activity has heightened the need for real estate associations and MLSs to continually enhance their value proposition for their membership," said James Hayden, VP of Enterprise Accounts. "At RESAAS, we always focus on real scenarios that are facing the real estate industry and use our technology to provide complete solutions that are implemented to benefit the entire organization at large." About RESAAS Services Inc. RESAAS, a cloud-based social business platform for the real estate services industry, is designed specifically for the real estate professional to connect and communicate in real-time. Known as real estate broadcasts, RESAAS' powerful reblasts® engine automatically generates all of your real estate workflow into invaluable social content that is instantly pushed out to the RESAAS platform and other social networks. Visit www.resaas.com. About the Greater San Diego Association of REALTORS® With more than 12,000 members, the Greater San Diego Association of REALTORS® is the largest trade association in the county. We help our members, who adhere to a code of ethics and professional standards, sell more homes. We also help people realize the dream of home ownership, and we are dedicated to protecting private property rights.
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CityBlast teams up with RESAAS to make social selling even more profitable.
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New Real Estate Industry Partnership Focuses on Leveraging Social Media to Run a Successful Business
  It is no secret that when used properly, social media has the potential to dramatically improve your business, the proof is in the numbers. According to The SocialTimes, 71% of social media users will buy from those they're connected with online. Combine this with the fact that according to NAR, 90% of buyers look up their agent online before hiring them and it becomes clear that a strong social presence is key to achieving success in this highly competitive industry. But regardless of how positive the impact of social media may be, actually implementing a successful social strategy is easier said than done Chances are that you're not a social media guru or a social media marketing strategist; you are a real estate professional who on any given day, already wears multiple hats. So how are you supposed to fit running multiple social channels into the mix? We've made it easy! We are excited to announce that Lone Wolf has partnered with Lumentus Social™, a software and service provider that uses insight to help small to medium businesses leverage social media more effectively and efficiently. Through this partnership we are able to provide our clients with the ability to manage an effective social media presence despite their experience with social platforms or size of business. It's time to step back and assess your business and where your time is best spent. Don't stress about the social media trends- embrace them and become a leader. Do you want to learn how you can dramatically improve your business? Contact us today for more information about how you can enhance your social brand, build better relationships and increase your leads without dedicating more time and effort to managing yet another aspect of your business. To view the original post, visit the Lone Wolf blog.
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CityBlast shares the secret formula to perfect Social Media posting for Realtors across North America
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RealBiz Media Group, Inc. Debuts PowerAgent to Agent Community
FORT LAUDERDALE, FL--(Jan 12, 2016) - RealBiz Media Group, Inc., the market leader in video technology for the real estate industry, announced today the scheduled market launch of its much anticipated PowerAgent product. PowerAgent integrates multiple channels of real estate marketing, combining video production and social media platforms allowing agents to be more successful at closing sales. By consolidating all of agents' listings into one easy to use portal, PowerAgent enables agents to market, modify and publish their listing information and videos at the click of a mouse or through automated settings. A recent unsolicited review by Craig C. Rowe of Inman.com stated, 'Integrated video marketing is only a part of what I think makes this software really effective. Everything is so nicely confined.' Continued Mr. Rowe, 'The company clearly has a number of products that can help enhance each aspect of your marketing plan...I encourage agents to have a look when it launches on January 21.' Samantha DeBianchi, star of Bravo's 'Million Dollar Listing,' has joined the PowerAgent team as spokesperson, assisting the marketing push underway to bring PowerAgent to the attention of all agents and brokers in the US. 'We have built an amazing product that integrates many channels of the real estate agent's work life. We believe PowerAgent will become the go-to utility in the agent's toolset, helping them become more successful and profitable,' said Alex O. Aliksanyan, Chief Executive Officer of RealBiz Media Group Inc. PowerAgent is priced at $39.95/month; there are approximately 1,000,000 registered real estate agents in the US. About RealBiz Media Group, Inc. RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base reaches more than 350,000 real estate agents and brokers. The company provides a series of products including a consumer portal at http://www.nestbuilder.com, an agent-only platform known as PowerAgent, an agent social media and marketing solution known as ReachFactor, a growing MVA network, virtual tours and mobile apps. The company enjoys access to many of the nation's largest real estate companies with numerous approved vendors and national contracts.
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Over 50 Partners Have Joined the RESAAS Marketplace
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CityBlast Celebrates 4 Years Spearheading Social Media for The Real Estate Industry and Over 2.5 Millions Posts Published to Date
  New York, NY – This Friday, August 21st 2015, CityBlast celebrates its 4th anniver-sary at the forefront of social media management for real estate agents, maintaining their position as the ?rst and largest in the industry. As pioneers of the social media management business, founders Shaun Nilsson and Alen Bubic realized that having a 'virtual agency' would allow them to help more professionals in the business, resulting in over 10,000 individual agent clients across North America and a social media reach of nearly 7 million people – surpassing that of Trulia and Zillow, combined. Founded in 2011 in Toronto, Canada by Shaun Nilsson and Alen Bubic (and now with offices in Toronto and New York) CityBlast Media Inc. is the largest social media management company in the world for real estate agents and remains the originator of social media management for Realtors. The company's approach to using real social media experts, along with cutting edge software to help deliver a seamless user experience, now provides thousands of agents and brokers across North America with personalized content and human assistance for just $99 a month. "It's pretty simple," says Co-Founder and Head of Technology, Alen Bubic, "at CityBlast we only do one thing: social media posts – in fact, we've done over 2.5 million of them – and when you do something that many times, you tend to get pretty good at it." The CityBlast app updates engaging content and consistent posts to the Facebook, Twitter and LinkedIn accounts of their agent clients so they don't have to, with help from CityBlast's real social experts. The company has helped thousands of agents and brokerages across North America improve their social media presence by providing expert and consistent content that their friends and followers love to engage with. This year's anniversary marks four successful years for the start-up social media management company that was created by Nilsson and Bubic to help ?ll a gap in the market, and provide a more affordable solution for agents who were seeking boutique social media management for their real estate businesses. Quick Facts: CityBlast is the word's largest social media management company by number of clients • CityBlast agents reach over 6-million people per day through social media To-date CityBlast experts have posted over 2.5-million content updates on behalf of clients • An estimated $80,000,000+ in revenue generated for clients in the past 12 months The CityBlast client network has more than doubled in size each of the past three years More info is also available at www.CityBlast.com
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Solving the Lead Generation Dilemma for Real Estate Professionals
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RESAAS Surpasses 300,000 Verified Real Estate Professionals
VANCOUVER, BC--(December 08, 2014) - RESAAS Services Inc., The Real Estate Social Network™, announced today the company has reached 300,000 verified real estate professional users on its Platform. This rate of growth secures RESAAS as the largest and fastest growing professional real estate network, reaching the 300,000 user mark just 18 months after its commercial launch. A verified professional on RESAAS is a licensed real estate agent, REALTOR®, Broker Owner, or a professional working for a real estate franchise or association. "In less than two years, we've seen a significant number of licensed real estate agents in North America start using RESAAS to take control of their marketing and lead generation, as well as to conduct their referral business," said Tom Rossiter, President of RESAAS. "This milestone shows the appetite for a vertical-specific platform, exclusive to real estate professionals. Agent-to-agent collaboration is long overdue for a digital revolution of the industry, and RESAAS is helping its members take the lead in this transformation." RESAAS has proven to be a valuable workflow tool for real estate professionals. Whether it's to market their listings, make connections with agents to conduct referrals, keep up with the latest real estate industry news, or answer prospective clients' questions to generate real-time leads, RESAAS users are finding new ways to generate business as a licensed real estate agent. In recent months, RESAAS has been officially adopted by a wide variety of real estate organizations, from hundreds of independent brokerages and large multinational franchises, through to real estate associations and top industry news outlets. RE/MAX, the largest real estate franchise worldwide, offers a white-labeled version of RESAAS to all of its agents globally, taking advantage of RESAAS' multilingual and multicurrency network. The Platform is currently offered in 13 languages, including all major European languages, Chinese, and Korean. A total of 26 languages will be available in the first quarter of 2015. RESAAS Key Information: 300,000 verified real estate professionals are now using RESAAS. In February 2014, Sutton Group - West Coast Realty, the number one brokerage in all of Canada1, started providing RESAAS to all its REALTORS®. In March 2014, the number one real estate franchise worldwide, RE/MAX LLC, white-labeled the RESAAS Platform to power its own Global Referral Network. Earlier in 2014, Clareity Security, the market leader in REALTOR® dashboards for MLSs, signed an agreement to offer RESAAS to its 550,000 agents, which will be rolled out in early 2015. About RESAAS SERVICES INC. RESAAS is an Enterprise Social and Global Referral Network for licensed Real Estate Agents, REALTORS®, Brokers, Franchises and Associations. RESAAS' powerful reblasts® engine automatically converts real estate activity into social marketable content, which is also pushed out to other social networks, to generate leads. Visit www.resaas.com.
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RESAAS Adds 20 New Partners to Their Marketplace
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Rake in Success this Fall with Homes.com Facebook Like Sweepstakes
Calling all real estate professionals! HomesPro is excited to announce our newest sweepstakes! Rake in Success this Fall with Homes.com and bring in a little extra cash with a chance to win $500! You can enter the Rake in Success this Fall with Homes.com Facebook 'Like' Sweepstakes by 'liking' the HomesPro Facebook page and entering your information into the sweepstakes application and no participation is required! Doesn't get much easier than that. Read the official rules to learn more. The chance to win ends October 26, 2014, so be sure to enter while you can. Good luck and happy selling in Q4! To view the original article, visit the Homes.com blog.
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RESAAS Launches a Marketplace of Real Estate Products and Services
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Help Celebrate Social Media Day with Homes.com on June 30th!
Join Homes.com on June 30th to help celebrate the fifth annual Social Media Day presented by Mashable! Launched in 2010, this internationally recognized event is dedicated to honoring the digital revolution that has spread like wildfire across the globe. Each day, millions of people access at least one social media platform to keep up with friends and family or to connect with their favorite businesses. Social Media Day has been dedicated to celebrating these social networks and their social savvy users. People around the world are organizing meetups, tweetups, events, and even the occasional happy hour to recognize this global movement. This is a day to celebrate media becoming social, technological advancements that have made it possible, and the connections that have been created as a result. Getting involved in Social Media Day is easy! A good place to start is by using the hashtag #SMDay to connect online through your favorite social networks. You can celebrate offline, too, by connecting with a Mashable Meetup Community event, or simply getting together with a group of your online friends! Regardless of how you do it, make sure you're celebrating the social networks you love on their day of recognition. Homes.com knows that staying connected with clients and prospects is a big part of being successful in the real estate industry. Brand awareness, reputation management, website traffic, improved search rankings, and most importantly, building and maintaining relationships are just a few of the ways that social media can help grow your business. Looking for a way to start taking advantage of everything social media has to offer? From Facebook posts to online reviews, Homes.com Social was designed to help you manage all aspects of your business online. Showcase your brand and properties, engage buyers and sellers to convert them into leads, and track the online conversation about your business, all with the help of Homes.com's social media experts! Find out more about Homes.com Social by contacting us at [email protected] or call 888-510-8795 to get started today! Don't forget to join Homes.com and social media enthusiasts around the world on June 30th to commemorate the fifth annual Social Media Day! Also, follow us on Facebook and Twitter for more info as well as trends, industry news and marketing tips! To view the original article, visit the Homes.com blog.
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RealBiz Acquires ReachFactor to Enhance Agent Marketing Tools
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SmartZip Extends Predictive Marketing Platform to Facebook News Feed Ads
PLEASANTON, CA, May 14, 2014-- SmartZip Analytics, Inc., a leader in analytics-powered targeted marketing for real estate businesses, has now extended its solution to include advertising on Facebook News Feeds. This enhancement automatically puts the real estate agent's or broker's brand right on the Facebook pages of specific homeowners identified by SmartZip's proven predictive models as mostly likely to move. SmartZip's predictive marketing solution, called SmartTargeting, brings big data, predictive analytics, and marketing automation together to help real estate agents identify and connect with the best home seller prospects, enabling them to win more listings. With this extension of SmartTargeting's social advertising to Facebook, agents' brands are placed front and center where Facebook users spend the most time: their News Feed. "One of the great things about SmartZip is their dedication to remaining cutting edge with respect to finding new ways to keep my name and profile, as a Realtor, in front of possible Sellers," said George Fotion of Call Realty Company. "Prospecting is a daunting, yet necessary task and anything that can help me reach more quality prospects, is a great thing. The new Facebook News Feed ads are a great way to gently remind the homeowners in my farm that I'm here ready to serve." Facebook News Feed ads strongly supplement the existing Facebook display (Right Hand Rails) ad formats that were introduced earlier this year on the SmartTargeting platform. "Facebook News Feed ads have unique characteristics that go beyond traditional display advertising," said president and CEO, Avi Gupta. "Since they appear persistently in the user's stream, each ad is typically viewed repeatedly and can also be shared virally with friends and neighbors." The SmartTargeting platform is composed of three precisely targeted online ad channels, all intended to put the agent's brand proactively in front of the best prospects, giving agents a competitive edge and building their trust with future sellers: SmartZip Online Ad Targeting – Agent-branded ads are served to targeted home seller prospects while they browse thousands of top internet sites. SmartZip Social Ad Targeting – Agent-branded ads are served to targeted homeowners right on their Facebook pages: both within their News Feed, as well as along the right hand side. SmartZip Ad Retargeting – Agent-branded ads are served (across online and social) to homeowners that respond to any marketing campaign sent out by SmartTargeting, to automatically nurture such respondents on behalf of the agent. To learn more about SmartZip, visit http://www.smartzip.com or call 888.402.7960. About SmartZip Analytics, Inc. SmartZip Analytics is a national leader in predictive marketing solutions for real estate and related industries. Using patent-pending home intelligence, predictive analytics and automated marketing campaigns, SmartZip's SmartTargeting platform offers an integrated solution that can identify top prospects accurately and help reach them through precisely targeted online and offline marketing channels. In addition, leading national real estate companies, including Realtor.com, Homes.com, ZipRealty.com, Foreclosure.com, HomeSnap, RealtyStore.com and others rely on SmartZip's best-of-breed analytics for their online businesses. SmartZip is backed by Intel Capital, Claremont Creek Ventures and Javelin Venture Partners, and headquartered in Pleasanton, CA.
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Homes.com Launches Innovative Social Marketing Suite
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SmartZip Extends Predictive Marketing Platform with Targeted Ads on Facebook
Pleasanton, CA--SmartZip Analytics, Inc., a leader in analytics-powered targeted marketing for real estate businesses, today announced the release of SmartTargeting ads for Facebook, the first pre-targeted ads to allow real estate agents and brokers to place their brand right on the Facebook pages of their best homeowner prospects, as identified by SmartZip's proven predictive models. SmartTargeting brings big data, predictive analytics, and marketing automation together to help real estate agents identify and connect with the best seller prospects. With the launch of pre-targeted ads for Facebook, customers now have the power of SmartTargeting immersed within the realm of social media. "By extending our targeted online platform to social, we are creating a more robust system for agents to build their brand and generate demand simultaneously from multiple marketing channels," said president and CEO, Avi Gupta. "Our vision of high-tech farming is constantly expanding as our clients request more ways to stay top of mind with their best prospects." With the addition of targeted Facebook ads, SmartZip clients now have their brand appearing from all angles – when a prospect is shopping online, browsing on Facebook, and even checking their mail box. How does it work? When an agent signs on with SmartZip, they define a neighborhood they want to farm. Once that area is defined, SmartZip runs predictive modeling to identify the best listing prospects, and ranks those homeowners by their likelihood to sell. Now agents have a targeted group of homeowners to focus their sales and marketing efforts. Behind the scenes, SmartZip has a fully automated marketing platform that runs branded campaigns directly to these prospects, on behalf of the agent, via online ads, email, direct mail, and Facebook. "There has never been a more complete marketing system that gets agents in front of the most likely sellers in such a direct way," said Michael Tritthart, technology instructor at Keller Williams Realty. "I conduct technology workshops all over the US and one of the constants I hear in class are success stories from SmartZip clients." The targeted Facebook ads culminate a year of product innovations for SmartZip's seller targeting platform, which have included mobile apps for high-tech farming, Facebook CMA (comparative market analysis) app for agents, automated handwritten letters, agent-branded lead capture websites, new marketing offers, and a host of other marketing tools. "Winning listings is the toughest problem in the industry, requiring deep insights on homes and their owners, consistent and relevant marketing, and a high degree of relationship building," noted Rajeev Kalavar, SmartZip's vice president of products. "Our goal with SmartTargeting is to help our clients maximize the impact of every marketing dollar and personal time they invest into prospecting for listings." The SmartZip marketing platform is composed of three precisely targeted online ad channels: SmartZip Online Display Ad Targeting – Agent-branded ads are proactively served to targeted home seller prospects while they browse across thousands of top internet sites. This solution allows real estate agents to manage their display ad campaigns from a single platform. SmartZip Social Ad Targeting – Agent-branded ads are served to targeted homeowners right on their Facebook pages. This solution allows real estate agents to manage their Facebook ad campaigns from a single platform. SmartZip Ad Retargeting – Agent-branded ads are served to homeowners that respond to other SmartZip marketing campaigns, to nurture prospects on behalf of the agent. To learn more about SmartZip, visit http://www.smartzip.com or call 888.402.7960. SmartZip Analytics, Inc. SmartZip Analytics is a national leader in predictive marketing solutions for real estate and related industries. Using patent-pending home intelligence, predictive analytics and integrated online/offline media campaigns, SmartZip's platform offers an integrated solution that can identify top prospects accurately, and help reach them through precisely targeted digital and traditional marketing channels. In addition, leading national real estate companies, including Realtor.com, Homes.com, Foreclosure.com, HomeSnap, NationsInfo and others rely on SmartZip's best-of-breed analytics for their online businesses. SmartZip is backed by Intel Capital, Claremont Creek Ventures and Javelin Venture Partners, and headquartered in Pleasanton, CA.
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250,000 Real Estate Agents Found New Address at Facebook in 2013, Says N-Play
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Realtor.com® Unveils Profile Management with SocialBios
SAN JOSE, Calif., Nov. 8, 2013 -- Realtor.com®, the leader in online real estate operated by Move, Inc., today announced the expansion of its online REALTOR® profiles, now officially powered by SocialBios, the profile management platform that connects agents with consumers. REALTORS® have access to a host of new SocialBios features, including imported recommendations from LinkedIn® and RealSatisfied. SocialBios provides a single management tool for agents to develop and maintain their online presence, including personal information, photos, certifications and designations, status updates from multiple social networks and recommendations. The platform also provides powerful widgets for aggregating and sharing content on agents' or brokers' managed websites. While SocialBios has not yet been formally introduced in most markets, adoption during the development phase has grown organically to more than 34,000 agent profiles to date. SocialBios also fosters deeper engagement between agents and potential clients by surfacing the social connections that exist between an agent and a client on networks like Facebook, Twitter, Foursquare and LinkedIn®. "The current state of profile content presents a significant opportunity to simplify management for agents while leveraging this information to attract and retain great clients. We can do so much better," said Ernie Graham, founder of SocialBios and head of Move's social product and development team since its acquisition of SocialBios in 2011. "Relationships are formed in a variety of ways – shared connections and interests are a large piece of it, but personal recommendations also play a significant role. We've had more than 17,000 recommendations come in without any formal launch, operating only in small test markets. It's a more holistic, humanistic approach to connections that happen to start online, and we're just beginning to introduce the applications that take advantage of these insights." SocialBios has been upgraded to allow agents to manage all of their public profile content on realtor.com®. Additional new enhancements include: Ability to import recommendations from LinkedIn, tapping into one of the most respected professional connection platforms Vine™ video support Responsive design that enables agents to easily manage their profiles from a mobile device Connections with Multiple Listing Services (MLS) and National Association of REALTORS® (NAR) pull information automatically into profiles SocialBios API for advanced third-party integration New Match history feature that allows agents to see who has viewed their profile, with links to the visitors' social profile pages "At realtor.com® we have always believed that professionals are at the heart of the transaction, and have excelled at providing REALTORS® with the most innovative tools and services to manage their brand and reputation," said Scott Boecker, chief product officer for Move, Inc. "Incorporating SocialBios helps further empower REALTORS® to reach the best audience and present the best content through social tools. Yet just as significantly, the integration of SocialBios comes with an important new step for consumers on realtor.com® - using the social graph to discover the right agent. Not just any agent, but exactly the right agent for them." REALTORS® can claim or update their free profile on realtor.com® by visiting http://www.socialbios.com. For additional information, visit www.realtor.com/advice/profile-management-simplified/ About realtor.com® Operated by Move, Inc., (NASDAQ: MOVE), realtor.com® helps connect people with the content, tools and expertise they need to find their perfect home. As the official website of the National Association of REALTORS®, realtor.com® empowers consumers to make the smartest decisions when it comes to finding a home by leveraging direct connections with more than 800 MLSs to deliver the most accurate and up-to-date listing information in neighborhoods across the country, and by making timely and meaningful connections between consumers and REALTORS®. Whether through desktop, mobile, or tablet versions, realtor.com® is where home happens. About Move, Inc. Move, Inc. (NASDAQ:MOVE), the leader in online real estate, operates: realtor.com®, the official website of the National Association of REALTORS®; Move.com, a leading destination for new homes and rental listings, moving, home and garden, and home finance; ListHub™, the leading syndicator of real estate listings; Moving.com™; SeniorHousingNet; SocialBios; Doorsteps®, TigerLead®; Top Producer® Systems and FiveStreet, Inc. Move, Inc. is based in San Jose, Calif.
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N-Play Helps Real Estate Agents Add Contests to Facebook to Grow Their Business Socially
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It’s Finally Here: The Point2 Agent Facebook App!
As promised, today we have a super special announcement: The Point2 Agent Facebook app is live! What does this mean for you? If you're already a Point2 Agent member, it means you now have a new way to increase your exposure and get more leads on the world's largest social network. Our Facebook app enables you to share your listings on your Facebook business page. Just connect your Point2 Agent account with your Facebook account (instructions here) and voila! You've got a brand new, professional way to share your listings with your followers. Adding listings to your Facebook business page is easy! How does this benefit your Facebook fans? Instant access to the newest listings One-stop home shopping without ever leaving Facebook An easy way to share interesting listings with friends & family If you're not a Point2 Agent user yet, now is the time to join! Take advantage of our summer sale to sign up for the lowest price of the season. Get started boosting your exposure and growing your revenue with our complete marketing toolkit for real estate professionals. Learn more or talk to our team today by calling 888-277-9779. We think the new Point2 Facebook App is the cat's meow! What do you think? To view the original post, visit the Point2 Agent blog.
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Download 2 Free Resources from IXACT Contact!
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Download Homes.com's Free Guide to Maximizing Your Online Reputation
Many consumers are searching the internet for goods, services, and reviews of companies who offer them. As more and more homebuyers and sellers rely on "word of mouse" rather than word of mouth to choose a real estate professional, you've got to make sure your online reputation is on point. Homes.com has just released a helpful eBook for you, completely FREE of charge: Maximizing Your Online Reputation: A Playbook for Engaging with Consumers and Winning Their Business When you download this FREE eBook, you'll get insight to the rules of the "online reputation" game. You'll learn how to play offensively and defensively to make sure your best brand image is put out there for all to see. From testimonials to visibility, we'll show you how to take control of the playing field. To take advantage of this opportunity to engage with and convert more online prospects, download this free eBook today.
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Tools to Help you Generate Referrals from Recommendations, Free for EVERY Agent to Use.
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Homes Connect: Login Once. Access Everything.
Guest Contributor Homes Connect Says: Are you overwhelmed with all of the tools you need to market your business properly? Do you need a solution now? Well we have the answer…Homes Connect! Finally a marketing platform that allows you to Login Once and Access Everything. Watch the video below to learn more. Receive launch updates and enter a drawing for an iPad and other cool prizes at launch! Enter Here. Homes.com is dedicated to keeping you connected with the real estate industry and supplying you with the tools you need to be successful. Follow us on Facebook and Twitter and stay connected!
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How SCVNGR’s First National Brand Partnership Scored Big During March Madness
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Free Webinar: Social Media Update for 2011
Free Webinar: Social Media Update for 2011 Celebrate Geek Day on May 25th with your friends at IMSD as we provide a mid-year review on social media and real estate. Join Ben Kinney and Chad Hyams from the Internet Marketing Specialist Designation program and our surprise guest speakers for this valuable interview to learn the next steps to social media success! We encourage you to post your questions in advance to www.Facebook.com/IMSDesignation. ***LIMITED CAPACITY*** Social Media Updates for 2011 Geek Day - Wednesday, May 25th - 1PM PST / 4PM EST About IMSD The Internet Marketing Specialist Designation teaches agents real-world social media and online marketing strategies. When you learn through IMSD, you actually implement the strategies as you take the training. Traffic increases, leads start coming in, and business starts rolling in!
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Zillow Launches Facebook Tabs
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You Can Now Tag Pages in Facebook Photos
Ever had the urgent need to tag the Coke can you're holding in that beach picnic picture on Facebook? Well, now you can, as the social network has added the ability to tag Pages in Facebook photos. Starting Wednesday (although the feature does not appear to be live yet), users will be able to tag Pages for Brands and Products, as well as People (more options coming soon) in their Facebook photos. Tagged photos will appear in the Photos tab of a Page, rather than on that Page's Wall, and anyone can tag a Page — even if a user hasn't "Liked" it. Page admins can also nix photos from the tab by going into Edit Page > Posting Options > and unchecking "Users can add photos." For those who are concerned about their privacy, Facebook assures us that privacy settings will still apply; if your photos are visible to everyone, everyone will be able to see the tagged snap, and if your photos are set to "only friends," only friends will be able to check out that pic of you standing in front of the local Rite Aid. This move could definitely be beneficial to certain brands. Imagine if people started tagging themselves wearing, say, Levi's jeans. All of those snaps would then go to the Levi's Facebook Page and result in free advertising. Will you start tagging brands and celebs in your Facebook pictures? Learn more about Facebook services and products. Read the original article
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Get the Most Out of Photos in Your Social Marketing! NEW FEATURE
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New Social Media Site, Home Elephant, Helps Real Estate Pros Engage with the Community
There is this new social media site that connects neighborhood residents called Home Elephant™. Currently in its beta phase, it acts as a local hub for neighborhood residents to interact and share information with each other about events, alerts and notices; which could prove beneficial for real estate professionals. Also, Home Elephant™ is iPhone, iPad and Android friendly, making it an effective app for community engagement. Therefore, real estate professionals can reap serious benefits by using Home Elephant™ to connect with prospective clients. However, these professionals go beyond trying to sell by actively engaging with the community and keeping its well being as a top priority. Real estate professionals can use information obtained from Home Elephant™ to create online visibility and credibility as the expert in real estate for that neighborhood. Additionally, there is great lead information like names, email addresses and contacts for the residents. On event pages, one has the ability to market online to prospective sellers by advertising listings and open houses. Remember, with social media the idea is to be involved and engaged, rather than simply seeking a commission. The benefit of using this type of social media is sharing your ideas and concepts about the local market, and is an easy way to get connected to the neighborhood. Home Elephant™ creates an opportunity to contribute to the well being of the community by being a trusted resource. Users create a sense of community with online neighborhood watch programs, report lost and found items and incorporate community bulletin boards for members to leave comments or notify others of upcoming events. The beauty is that this is a great tool to get to know your neighbors beyond just looking over the fence to see what kind of grill they have or the new car they bought. Home Elephant™ is free for anyone to register. By going to www.homeelephant.com, new users are asked to register with an existing facebook account. Read the original article. Learn more about DotLoop.  
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Where Do I Start? A Facebook Page or Blog?
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Are You Maximizing Facebook's Potential To Drive Business?
Whether or not you have a Facebook profile for your real estate business, are you maximizing its potential to reach prospects and build your reputation? We’re hosting a webinar this Thursday, April 14, at 1 p.m. EST. Register today, as space is limited! Topic: Facebook is a new farming ground for real estate agents. Many agents are successfully connecting with buyer and seller prospects on Facebook, and you can too. In our Free Webinar we’ll discuss: Why Facebook matters How you can turn existing listings into new ‘referral’ relationships How you can automate the entire process CLICK HERE TO REGISTER FOR THE FREE WEBINAR!
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Zillow Acquires Postlets
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Postling Releases Infographic Showing Real Estate Social Media Trends
Postling, a social media management platform, just released a really insightful and compelling infographic detailing current trends of how the real estate industry is using social media. According to Postling, the company analyzed over 500 Postling accounts specific to real estate. They also included around 7,000  are using social meda.
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What Exactly is a Social Marketing Campaign?
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SocialBios Launches Facebook App for Adding About Us Functionality to Fan Pages
DENVER, CO--(Marketwire - March 17, 2011) - SocialBios, the service that is revolutionizing business referral generation from a company's About Us page, has just launched the first Facebook App for adding its award-winning functionality to your company's fan page. Over 1.6 million business fan pages can now have a complete About Us page with a built-in social search for business referrals without any special programming. "We knew that the Facebook platform was a natural extension for our service. Businesses are recreating their Internet presence on fan pages and need applications for easily supporting their existing content," said Ernie Graham, SocialBios founder and CEO. "Our Facebook implementation also takes our social search technology to a whole new level for generating new referral business from existing relationships." All types of organizations are using SocialBios to upgrade their existing websites into powerful, referral generating social hubs. Without sacrificing the privacy of the individual user, the SocialBios system enables the aggregation of multiple social profiles for easy visitor discovery of common friends and interests with people at a company. The SocialBios search engine finds this commonality even if two people use different social networks. Currently supported networks include Facebook, LinkedIn, Twitter, Foursquare, and Google. What can SocialBios do for you? Free individual About Me page that aggregates all of your Internet profiles and network status updates. Group About Us pages for organizations to display all of their users' profiles. Integrated social search engine for new business referrals. iFrame support for easy integration of all or select elements of SocialBios pages into existing websites and Facebook fan pages. Signup for your free account today. About SocialBios SocialBios is the only online service that allows individuals and companies to aggregate all of their disparate social network profile and connection data for generating new business referrals. The SocialBios "About Us" page allows your website or Facebook fan page visitors to discover social capital with your agents or employees. The SocialBios beta was launched in January 2011 and won the Inman Connect NYC "Best New Startup" award. SocialBios is based in Denver, Colorado. To view the original press release, please click here.  
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The Hip Roof Launches This Week
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Grow Real Estate Leads & Reach More Clients With eMerge
SLIDELL, LA — February 25, 2011 - “At eMerge, our goal is to optimize interactive marketing efforts and help realtors build engaged and lasting relationships with clients,” explains Bondilyn Jolly, CEO and President of NMD, Inc. and eMerge. “We know our realtors are busy and we want to provide them with a convenient solution that saves time and produces results.”   eMerge™ offers one of the most comprehensive interactive marketing solutions in one convenient interface, delivering a consistent message through all major online marketing channels - email, social media, mobile and web – and understanding what’s happening with real-time results.   “I’ve been using eMerge for quite a while now.  The eMerge team offers the best technical support I’ve experienced in any program. I highly recommend it. It’s one of the most unique programs I’ve used for my outreach.” says Jim Brown of Keller Williams Realty in Slidell, LA.   “Our goal is to provide high-level online engagement for our realtors with a “set it and forget it” mentality,” states Jolly.  “No other marketing solution allows such a comprehensive suite of services:  lead management, custom email templates, email and social media schedulers and reports and text messaging.  The best part is that our interface doesn’t require high tech knowledge in order to achieve results!  We make it simple and quick to reach out through multiple channels at once.”   eMerge offers more than just a marketing interface as well.  Complementing the eMerge solution are professional design and campaign services for realtors as well as training and education services.   Realtors can create a 30-day free trial account by contacting eMerge and selecting the red tab along the left-hand side.   Connect with Team eMerge today:  Facebook- http://www.facebook.com/eMergeNMD  Twitter -http://twitter.com/eMergeNMD  LinkedIn - http://www.linkedin.com/eMergeNMD   YouTube -http://www.youtube.com/eMergeNMD  
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eMerge Offers 30-day Trial for FREE
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Previsite Presents Social Media Video
Social media. Is it a fad? Or is it here to stay? Previsite created an informative video for their consumer base to highlight the biggest shift in communication! If you would like to view the original video, please click here.  
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eMerge™ Launches SMS / Text Messaging & Expanded Social Media
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Looking for Job Postings? Try Social Networks!
Jason Yormark recently bogged about a new resource for professionals looking to post jobs and search for jobs within their industry.  Here are the links he suggested in his blog post. Mashable Job Board  While you’ll be competing with quite a few people for these, they still post quality opportunities that are worth a look. Social Media Jobs on Twitter  I’ve found following @socialmediajobs to post some unique and worthwhile listings.  If you’re in the market, it can’t hurt to follow and keep your eyes on their stream. TwitJobSearch  Great resource to comb Twitter for job postings.  Just use “social media” or “community manager” to get started. The Community Job Board  Maintained by community expert Jake McKee, another great community manager job resource. Online Community Managers Job Board  A great resource to find community manager roles maintained by @SueOnTheWeb (which she also posts on her twitter feed as well). If you would like to read the full blog post, please click here.  
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Rofo Powers First LinkedIn Real Estate Application
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The REALTOR's Social Media System for Lead Generation
Technology moves at lightning speed. How do you keep up, especially with your busy schedule? You know Social Networking sites like LinkedIn, FaceBook, and Twitter are all the rage, but just how do they work to the advantage of a real estate agent? The answer is not as obvious as it may seem. And all too many agents are using the new media in the wrong way, which will hurt their reputations rather than build their business. In this idea-filled webinar, you will learn the ins and outs of social networking and the strategies for making this new technology work for you and learn how to generate leads and new clients. Greg Herder will take you through what you need to know about today's technology and provide you: "The Realtor’s Social Media System for Lead Generation." In this 90-minute webinar, you'll learn: What to do and what not to do on LinkedIn, Facebook, and Twitter. How to make sure to register your name or a key phrase...before it's gone. Make sure you don’t make these embarrassing mistakes with Social Media. How to integrate Social Media with your website so they work together and improve your Search Engine ranking. Ideas on what to post on and how to maintain just the right balance between personal and professional. How you can update all your Social Media accounts in just minutes per day. And most important: How to generate referrals, leads and new clients with Social Media. You need answers to some important QUESTIONS… What photo will you use? What “voice” will you use? What value you will you provide in your communication? How will you stimulate a conversation/dialogue/relationships How will you connect with people? And, how will you do this when you’re already pressed for time as it is. In this timely webinar, Herder will share proven strategies to generating more leads and making more money with Social Media. This webinar is the perfect starting place for you to get started or get instantly better at Social Newtorking. It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The Internet took four years to reach 50 million people. In less than 9 months, Facebook added 100 million users.  This is not a fad, not something you can put off and definitely not something you can decide is “not for you.” Spend 90 minutes and a few dollars to get on track or get make yourself even better at Social Media. The webinar couldn’t be more affordable or convenient.  
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vFlyer Introduces Facebook Application to Promote Listings
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Five Social Software Predictions for 2010 and Beyond
STAMFORD, Conn., February 2, 2010 — Gartner, Inc. has revealed its key predictions on the use of social software and collaboration in the enterprise. These predictions focus on offerings ranging from team collaboration to dynamic social networking applications that offer rich profiles and activity streams. “A lot has happened in a year within the social software and collaboration space. The growing use of platforms such as Twitter and Facebook by business users has resulted in serious enterprise dialogue about procuring social software platforms for the business,” said Mark R. Gilbert, research vice president at Gartner and co-chair of the Portals, Content and Collaboration (PCC) Summit. “Success in social software and collaboration will be characterized by a concerted and collaborative effort between IT and the business.” Gartner offers five key predictions for social software: By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users. Greater availability of social networking services both inside and outside the firewall, coupled with changing demographics and work styles will lead 20 percent of users to make a social network the hub of their business communications. During the next several years, most companies will be building out internal social networks and/or allowing business use of personal social network accounts. Social networking will prove to be more effective than e-mail for certain business activities such as status updates and expertise location. “The rigid distinction between e-mail and social networks will erode. E-mail will take on many social attributes, such as contact brokering while social networks will develop richer e-mail capabilities,” said Matt Cain, research vice president at Gartner. “While e-mail is already almost fully penetrated in the corporate space, we expect to see steep growth rates for sales of premises- and cloud-based social networking services. “ Gartner recommends that organizations develop a long-term strategy for provisioning and consuming a rich set of collaboration and social software services, and develop policies governing the use of consumer services for business purposes. Companies should also solicit input from the business community on what collaboration tools would be most helpful. By 2012, over 50 percent of enterprises will use activity streams that include microblogging, but stand-alone enterprise microblogging will have less than 5 percent penetration. The huge popularity of the consumer-microblogging service Twitter, has led many organizations to look for an "enterprise Twitter," that provides microblogging functionality with more control and security features to support internal use between employees. Enterprise users want to use microblogging for many of the same reasons that consumers do to share quick insights, to keep up with what colleagues are doing, to get quick answers to questions and so on. “However, it will be very difficult for microblogging as a stand-alone function to achieve widespread adoption within the enterprise. Twitter's scale is one of the reasons for its popularity,” said Jeffrey Mann, research vice president for Gartner. “When limited to a single enterprise, that same scale is unachievable, reducing the number of users who will find it valuable. Mainstream enterprises are unlikely to adopt standalone, single-purpose microblogging products. Through 2012, over 70 percent of IT-dominated social media initiatives will fail. When it comes to collaboration, IT organizations are accustomed to providing a technology platform (such as, e-mail, IM, Web conferencing) rather than delivering a social solution that targets specific business value. Through 2013, IT organizations will struggle with shifting from providing a platform to delivering a solution. This will result in over a 70 percent failure rate in IT-driven social media initiatives. Fifty percent of business-led social media initiatives will succeed, versus 20 percent of IT-driven initiatives. Enterprises will need to develop entirely new skill sets around designing and delivering social media solutions. Until this happens, failure rates will remain high. A dearth of methods, technologies and tools will impede the design and delivery of social media solutions in the near term. But long term, enterprises will realize that social media is not a "hit or miss" activity naturally prone to high failure rates, and that a calculated approach to social media solution delivery must be an IT competency. At that point, post 2012, the social software market growth will accelerate as will the overall impact of social media on business and society. Within five years, 70 percent of collaboration and communications applications designed on PCs will be modeled after user experience lessons from smartphone collaboration applications. As we move toward three billion phones in the world serving the main purpose of providing communications and collaboration anytime anywhere, Gartner expects more end users to spend significant time experiencing the collaborative tools on these devices. For some of the world, these will be the first or the only applications they use. The experience with these tools for all who use them will enable the user to handle far more conversations within a given amount of time than their PCs simply because they are easier to use. Just as the iPhone impacted user interface design on the desktop, the lessons in the mobile phone collaboration space will dramatically affect PC applications, many of which are derivatives of decades-old platforms based on the PBX or other older collaboration paradigm. “IT organizations should continue to procure leading-edge smartphones for testing and to accumulate knowledge on how the collaboration applications on such devices accomplish business tasks,” said Ken Dulaney, vice president and distinguished analyst at Gartner. “As more organizations consider replacing deskphones with cell phones, they may wish to anchor their collaboration tools also on the cell phone.” Through 2015, only 25 percent of enterprises will routinely utilize social network analysis to improve performance and productivity. Social network analysis is a useful methodology for examining the interaction patterns and information flows that occur among the people and groups in an organization, as well as among business partners and customers. However, when surveys are used for data collection, users may be reluctant to provide accurate responses. When automated tools perform the analysis, users may resent knowing that software is analyzing their behavior. For these reasons, social network analysis will remain an untapped source of insight in most organizations. Before undertaking a social network analysis, Gartner recommends that the organization ensure that it has the trust and buy-in of the people it hopes to include in the analysis in advance. Issues of privacy and confidentiality must be addressed and a determination needs to be made regarding how the information will be used and communicated. Establishing the ground rules upfront will encourage more open and honest participation and reduce the resistance to ongoing relationship monitoring. More information can be found in the report “Predicts 2010: Social Software Is an Enterprise Reality” which is available on Gartner’s website at www.gartner.com . About Gartner Portals, Content and Collaboration Summit 2010 The Gartner PCC Summit 2010 focuses on workplace technologies, such as portals, content management, social networking, mashups, online communications tools, eDiscovery, search technologies, Web 2.0 and emerging collaboration tools. Analysts will explore how these technologies are a key element in raising overall organizational productivity and employee impact, and how enterprises must change to get business results at the annual Gartner PCC Summit 2010, being held 9-11 March in Baltimore and 15-16 September in London. Members of the media can register for the Summit in Baltimore by contacting Christy Pettey, Gartner PR, at [email protected] . For further information on the Baltimore Summit, please visit www.gartner.com . Paid attendees can save $300 off the standard rate when you register with priority code PCCMEDIA. Members of the media can register for the Summit in London by contacting Laurence Goasduff, Gartner PR, on +44 (0)1784 267195 or at [email protected] . For further information on the London Summit, please visit http://europe.gartner.com/pcc . You can also follow the event on Twitter at   http://twitter.com/Gartner_inc. Contacts: Christy Pettey Gartner +1 408 468 8312 [email protected] Ben Tudor Gartner Tel (Media Hotline): +44 (0)1784 267738 Tel: +44 (0)1784 267298 [email protected] About Gartner: Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the indispensable partner to 60,000 clients in 10,000 distinct organizations. Through the resources of Gartner Research, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 4,000 associates, including 1,200 research analysts and consultants in 80 countries. For more information, visit www.gartner.com .   To view the original press release, please click here.  
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LinkedIn Joins Forces with Tungle
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Roost.com Brings New Housing Data App to Facebook
 Company gives real estate brokers and agents a smarter, easier way to build business on the world’s largest social platform.   SAN FRANCISCO, March 4, 2010 — Roost, Inc. (www.roost.com), a real estate technology company that displays over four million real estate listings and provides advertising solutions to real estate agents and brokers, announced today that it has launched a beta version of its new Facebook application, Social Real Estate? The Roost application, which creates a “Real Estate” tab on the Facebook pages of real estate agents and brokers, displays city-specific housing, education and walkability data in a manner that creates engagement.   Roost, which won the Inman Innovator Award in 2008 for “Most Innovative New Technology,” views the Social Real Estate application as a natural extension of its existing solution.    "Facebook has passed 400 million users and is arguably second only to Google in mass consumer engagement, but most real estate brokers and agents struggle to use the platform effectively,” said Alex Chang, CEO of Roost. “Our application solves that problem by delivering content consumers want and engagement tools real estate agents need within Facebook itself.”   The beta version of Social Real Estate, which is free, features school data from Education.com , real estate market data from Altos Research and walkability scores from Walk Score™. MLS (Multiple Listing Service) real estate search plus lead generation and drip marketing tools for real estate agents and brokers will be included in a full version of the app slated for release in the coming months.   The Social Real Estate application enables real estate brokers and agents to:   Establish themselves as local experts within Facebook Generate real business by integrating information homebuyers and sellers have shown they want into their Facebook pages Save time and money by delivering killer content and engagement tools they would otherwise spend months finding, buying or building   "Altos Research is all about helping professionals communicate local real estate market data to their clients and prospects," said Michael Simonsen, CEO of Altos Research. "The new Roost app elegantly fits our vision because with it agents and brokers easily communicate powerful, valuable information to the vast Facebook audience."   Added Matt Lerner, CTO of Front Seat, “Living in a walkable neighborhood is a social experience, when people are out of their cars they interact with each other. Real Estate is also a social experience and we’re excited to partner with Roost to help people find a great place to live on Facebook.”   Continued Ronald Fortune, CEO of Education.com, “Having access to information about area schools is critical for families evaluating real estate options.  Social Real Estate brings this data to parents where they are, on Facebook, and we’re delighted to be working with Roost on this innovative application.”   Real estate professionals across the country have already deployed the Social Real Estate application.   “We all know the impact that social media, more specifically Facebook, is having on our real estate business,” said Brad Coy, REALTOR® with San Francisco Real Estate Services. “It’s great to have an application like the one from Roost that allows me to elevate that social media presence and provide useable data to the visitors of my page.”   “Facebook has been an important part of my business over the last several months,” said Joe Spake, REALTOR® with Revid Realty. “I’m so excited that Roost has developed an application that allows me to showcase relevant real estate data to fans of my Memphis Real Estate Page.”   Check out Joe’s Social Real Estate? Tab on his Memphis Real Estate Page .   About Roost, Inc. Founded in San Francisco, Calif. in 2007, Roost is a premier real estate technology company. To support its mission of making it simple for homebuyers to find the house of their dreams, Roost is dedicated to providing the most comprehensive, accurate real estate resource on the Web. By partnering with local Multiple Listing Services (MLS), real estate brokers, builders, and via a strategic relationship with iHomefinder, Inc (an industry leader in real estate data services and MLS compliance), Roost helps ensure home buyers access to current homes for sale and foreclosure information in more than 70 major metro areas across the US. For example, some of the top homes for sale and foreclosure searches at Roost include Boston Homes for Sale , Denver Homes for Sale , Miami Foreclosures , Orlando Foreclosures , Philadelphia Homes for Sale , Phoenix Foreclosures and San Francisco Homes for Sale . In 2008, Roost earned the Innovator Award for Most Innovative Technology from Inman News, the leading source of independent real estate news and opinion for the industry. To start your home search, visit www.roost.com . To visit our Facebook Social Real Estate App Page, click here.   About Altos Research   Altos Research pioneered real-time real estate market data. Founded in 2005, the Mountain View, CA, company’s products serve financial institutions, home buyers and sellers, and thousands of real estate professionals in 15,000 zip codes around the country. Because everyone wants to know, “How’s the market?” agents and brokers use AltosReports, AltosCharts, and the Altos Intelligence Marketing System to be the expert resource on local conditions for their clients and prospects – in person, on the web, via email and social media.  Learn more here about Altos Research real-time real estate data .  About Education.com   More than two million parents a month come to Education.com to get the information they need to support their children’s unique educational and developmental needs, and to find ideas for how to make learning more fun. From kindergarten readiness to college prep, Education.com is the leading destination for involved parents. Often called “The WebMD of education,” the company has teamed up with leading universities, nonprofits, and research organizations to offer highly credible parenting, developmental, and educational information. The site also offers printable activities, community resources, access to best-of-breed educational services, and SchoolFinder – a tool that gives parents comprehensive data on the nation’s 125,000 public, private and charter schools. Education.com was founded in 2006 and is headquartered in Redwood City, CA. The company is backed by leading venture capital firms, Azure Capital Partners, TeleSoft Partners, and California Technology Ventures. For more information, please visit www.education.com .   About Front Seat and Walk Score   Walk Score (www.walkscore.com ) is a project of Front Seat (www.frontseat.org), a civic software company based in Seattle. Since its launch in July 2007, Walk Score has become the most popular worldwide measure of walkability. Over 700 real estate websites show Walk Score on their listings and over 2.5 million scores are distributed to partners each day. The Walk Score team is advised by a ten-person Advisory Board, which includes urban planning, environmental and technical experts.   For more information, please contact: Derek Overbey Roost.com 415.742-8059 [email protected]    
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