Your Guide to Real Estate Hashtags in 2024
In 2024, an estimated 3.2 billion people will use social media worldwide. You know that using the right hashtags on social media can attract potential buyers and sellers. However, staying on top of the most effective real estate hashtags requires diligent research and savvy. This comprehensive guide for 2024 provides the latest and trendiest hashtags for different agents/brokers. You'll learn which hashtags perform best for targeting local markets, property types, services, and more. LET'S GO. Why You Need to Use Real Estate Hashtags in 2024 BLAH-BLAH-BLAH, I don't want to waste your time, nine important WHYs are here: Increased Visibility Targeted Reach Brand Awareness Engagement Boost Local Marketing Trend Awareness Community Building Content Organization Lead Generation Choosing the Right Hashtags for Your Target Audience Identify Your Target Clients To choose effective real estate hashtags, first, determine who your ideal clients are. Are you focused on buyers, sellers, investors, or all of the above? Identify the locations and property types in which they would be most interested. Monitor Popular Hashtags Once you know your target audience, monitor popular real estate hashtags to see which ones generate the most engagement. Tools like RiteTag, Hashtagify, and Keywee can show you the top real estate hashtags. Look for those that are most relevant to your business and clients. Test and Track Different Hashtags Try out different hashtags to determine which ones drive the most traffic and engagement for your social media posts. You may need to experiment with a mix of broad appeal and niche hashtags. Track the performance of different hashtags over time using analytics tools provided by the social networks themselves or third-party services like Sprout Social or Hootsuite. Stay Up to Date with Trends Real estate is an industry that is constantly changing, so the popularity of different hashtags will evolve. Pay attention to real estate social media influencers and see which new hashtags they are using. Check real estate industry reports on the latest social media trends. And reevaluate your hashtag strategy at least every six months to make sure you are up to date with the latest best practices. Measuring the Performance of Your Real Estate Hashtags To determine if the hashtags you are using are effectively promoting your real estate business, you need to track their performance. Impressions Impressions refer to the number of times your hashtags were seen on social media. A higher number of impressions means more visibility for your brand and listings. Engagements Engagements measure how many people interacted with your hashtags by liking, commenting, sharing, or clicking on them. Strong engagement shows your hashtags are resonating with your target audience. Aim for an engagement rate of at least 1-3% of your total impressions. If engagements are low, you may need to tweak your hashtags or content strategy. Conversions The most important metric is how many conversions your hashtags drive, such as website visits, lead captures or property inquiries. If your hashtags aren't generating conversions, they aren't achieving your ultimate business goals. The BEST and TOP real estate hashtags Now the best part! Remember, by millions, I mean total posts on social media. General real estate hashtags: #realestate (27.8M posts) #realestateagent (27.8M posts) #realestateinvestor (8.9M posts) #realestatelife (8.7M posts) #property (18.7M posts) #realty (9.2M posts) #housingmarket (5.4M posts) #homedesign (27.2M posts) #realestatetips (2.3M posts) #homeownership (4.2M posts) #broker (4.9M posts) #investment (42.1M posts) #luxuryrealestate (13.7M posts) #makememove (1.2M posts) #mansion (7.4M posts) #interiordesign (47.2M posts) #architecture (42.1M posts) #firsttimehomebuyer (6.4M posts) #fixandflip (3.2M posts) #foreclosure (1.8M posts) Real estate hashtags for buyers: #firsttimehomebuyer (6.4M posts) #buyeragent (2.1M posts) #homebuyer (7.9M posts) #dreamhome (29.2M posts) #findahome (4.2M posts) #househunter (17.8M posts) #makeahouseahome (5.9M posts) #newhome (21.3M posts) #realestatebuyers (1.1M posts) #relocation (4.7M posts) #preapproved (786.2K posts) #mortgage (13.2M posts) #closingcosts (421.1K posts) #homeinspection (1.3M posts) #movingday (3.9M posts) #firsttimehomeowner (2.4M posts) #openhouse (11.2M posts) #walkthrough (1.2M posts) #neighborhoodvibes (1.4M posts) #commuterfriendly (786.2K posts) Real estate hashtags for sellers: #homesforsale (13.8M) #realestateforsale (11.1M) #househunting (8.1M) #newlisting (7.9M) #forsale (7.4M) #dreamhome (6.9M) #sellingmyhome (2.9M) #movethemomin (1.3M) #nextchapter (1.2M) #propertyforsale (538.9K) #justlisted (489.5K) #openhouse (440.3K) #realestateseller (299.7K) #sellingfast (208.3K) #location [Location Type] (e.g. #lakehouse, #beachfront) #moveinready (182.5K) #motivatedseller (132.1K) #sellingmy [Property Type] (e.g. #sellingmycondo, #sellingmyranch) Real estate hashtags for renters: #apartmentforrent (5.8M) #rentals (4.2M) #rentalproperty (2.7M) #renterlife (1.7M) #forrent (1.5M) #houseforrent (1.2M) #apartmentliving (982.4K) #newrentals (681.2K) #renting (598.2K) #availablenow (421.1K) #nobrokerfee (168.2K) #petfriendly (162.9K) #inunitlaundry (138.5K) #cityliving (121.3K) #studioapartment (105.2K) #luxuryapartments (89.4K) #basementforrent (29.2K) #rentinghouse (18.7K) To view the original article, visit the Realtyna blog. Related reading How Many Hashtags to Use and 6 Other Instagram Tips for Real Estate Agents 9 Ways to Use Social Media to Make Your Website a Better Lead Engine Mastering Instagram: Best practices for real estate agents

Ben Caballero Crushes the World Record for Annual U.S. Home Sales
America's No. 1-ranked sells over 7,000 homes in 2023, totaling $3.6+ billion DALLAS, April 30, 2024 -- Ben Caballero, the No. 1-ranked real estate agent in the U.S. for 10 consecutive years by RealTrends and a three-time Guinness World Record title holder, smashed his own world record for both the number of annual home sales and the annual transaction volume last year. According to multiple listing service data, in 2023, Caballero individually sold an unprecedented 7,012 homes totaling $3.638 billion. Caballero, the CEO and Founder of HomesUSA.com, is a new home sales expert who works directly as the sole listing agent with 60-plus builders in Houston, Dallas-Ft. Worth, Austin, and San Antonio. He is the Guinness Worlds Record title holder for "Most annual home sales transactions through MLS by an individual sell side real estate agent – current," for 6,438 homes sold in 2020. His 7,012 home sales last year translates into an average of more than 19 homes sold every single day of the year, or nearly $10 million in home sales daily. Last year marks the second-straight year Caballero eclipsed the $3 billion home sales mark, as he was the first individual real estate agent in history to exceed the $3 billion barrier with his $3.06 billion annual transaction volume total in 2022. Among his other firsts as a real estate agent: First individual agent to reach $1 billion or more in annual sales (2015, 2016, 2017, 2021) First individual agent to reach $2 billion or more in annual sales (2018, 2019, 2020) First individual agent to reach $3 billion or more in annual sales (2022, 2023) First individual agent to exceed $20 billion in total home sales (2004-2023) First individual agent to exceed 60,000 total home sales (2004-2023) Ben Caballero became a Guinness World Record holder title for the first time in 2016 with 3,556 verified home sales. He set a new world record in 2018 with 5,801 home sales and again in 2020 with 6,438 home sales and remains the current title holder. "I have been blessed for more than six decades to work in the best business in the greatest state in the world," said Caballero, who is 83. He became a Realtor at 21 and was an award-winning home builder for 18 years. A US Air Force veteran and second-generation Cuban American originally from Tampa, Florida, both his parents were real estate brokers. He moved to Dallas in 1960 and lives and works in the North Dallas area. "Texas is the best market for new homes in the US year-in and year-out. Clearly, becoming a Texan is one of the best decisions I ever made," he added. RealTrends has recognized Caballero as the world's most productive real estate agent. It has ranked him the No. 1 individual agent in its annual study every year since 2013. Caballero is believed to have sold more homes than any other real estate agent in history. From 2004 to 2023, he sold 61,126 homes, with a total transaction volume of $23.866 billion. Ben, an innovative real estate and home building trailblazer, invented HomesUSA.com's proprietary online SaaS listings management and marketing platform in 2007. He attributes his record-setting production to this cutting-edge technology, now called SpecDeck, which he recently made available to large builders nationwide to manage their MLS listings and marketing services in-house. Builders interested in SpecDeck can contact HomesUSA.com at (800) 856-2132 or email [email protected]. About Ben Caballero and HomesUSA.com® Ben Caballero, founder and CEO of HomesUSA.com, is a three-time Guinness World Record title holder for 'Most annual home sale transactions through MLS by an individual sell-side real estate agent – current.' Ranked by REAL Trends as America's top real estate agent for home sales since 2013, Ben is the most productive real estate agent in US history. He is the first and only individual real estate agent to exceed $3 billion in annual sales in 2022 and 2023. He was the first agent to exceed $1 billion in annual residential sales (2015-2017, 2021), breaking the $2 billion mark three times (2018, 2019, 2020). Ben, an award-winning innovator and technology pioneer, works with over 60 home builders in Dallas-Fort Worth, Houston, Austin, and San Antonio. His podcast series is available on iTunes, Google and Spotify. Learn more at HomesUSA.com |Twitter: @bcaballero - @HomesUSA | Facebook: /HomesUSAdotcom.