fbpx

Realtors Property Resource® (RPR)

RPRlogo680

What is Realtors Property Resource™?


Realtors Property Resource TM (RPR), began in 2008 as one of NAR’s Second Century Initiatives RPR’s goal was to create an online real estate library that will provide NAR’S REALTOR® members with valuable data on every property in the United States.

This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered consumer.

RPR, LLC was incorporated in November of 2009. RPR, LLC is a wholly owned subsidiary corporation of the National Association of REALTORS®, and has no stockholders, no partners and no outside investors. It is funded by NAR’s Second Century Initiatives reserves, and all technologies, databases, systems and any future return on NAR’s investments belong to NAR’s members.

RPR will provide NAR’s REALTOR® members access to a national database of robust information which will give REALTORS® the greatest access to nationwide property information needed to best serve their clients and customers. RPR is a parcel centric system which will aggregate all available data sets and attach them to a property, including tax assessment and public record information, notice of default, REO, foreclosure and pre-foreclosure data, MLS/CIE-provided information, zoning, liens, permits, school districts, flood plain maps, demographics and much more.

BENEFITS & HIGHLIGHTS
RPR™ is an exclusive benefit to REALTOR® members of NAR. RPR will have no public or consumer access, and will not allow any feeds to third parties. Advanced reporting features RPR iPad ill allow the REALTOR® to create custom reports to provide to clients and customers, keeping the REALTOR® in the center of the transaction, armed with tremendous information and analytics, all in one place.

With this new resource REALTORS® will have unparalleled access to data that will give you a competitive edge with your clients. At its base are over 147 million property records, built from public record and assessment information. Then layers of data have been added such as zoning, permits, and mortgage and lien data, schools and the largest database of foreclosure information in the industry. REALTOR® members of participating MLSs will also have their localized MLS active and off-market data integrated with these robust national data sets.

The RPR™ is not a national MLS, and will carry no offers of cooperation and compensation.

 

TO ACCESS FULL FEATURES LOGIN OR REGISTER.

Products by Realtors Property Resource® (RPR)

Related Articles

Discover the Power of Data-Driven Real Estate Sales Funnels
Are you ready to maximize your marketing impact? Utilizing real estate sales funnel data can be the key to reaching your niche and driving growth in your business. What's a sales funnel? A real estate sales funnel is a process used by real estate agents and brokers to convert leads into clients. It involves a series of steps that help agents identify, qualify and nurture leads, eventually converting them into buyers and sellers. The funnel comprises various stages: generating leads, nurturing leads, setting an initial meeting, closing a deal, and even post-transaction follow-up. At the start of the funnel, leads are generated through various methods such as advertising, social media, networking, referrals, and cold calling. After leads are identified, they're nurtured by providing information and resources to help them make informed decisions and build trust. The next step is setting an initial meeting, usually a face-to-face meeting, to determine their needs and discuss the options. How to set up a real estate sales funnel Setting up a sales funnel for your real estate business can seem daunting, but with the right steps, it doesn't have to be. Let's walk through the steps to set up a sales funnel for SEO-based campaigns, social media, video and other marketing outreach: Define Your Target Audience: Start by pinpointing who your target audience is. Ask yourself questions like, "What type of clients do I like working with most?" and "What are their interests?" Once you've identified your target audience, you can tailor your sales funnel to meet their needs. Choose and Optimize Your Platforms: Once you know your target audience, decide on the platforms you'll use to reach them. Will you be using SEO? Email? Social media? Video Marketing? Choose the platforms you think will work best for your audience and then optimize those platforms for maximum visibility and engagement. Create Content: Content is king and especially important for sales funnels. Create content that your target audience will find valuable and shareable. Tailor the content to the platforms you're using. For example, if you're using social media, you may want to focus on visuals and short snippets of content. If you're using SEO, then focus on keywords and long-form content. Lead Magnet: Lead magnets are attractive offers that entice prospects to visit your site and provide their contact information in exchange for something of value. Examples of lead magnets include e-books, webinars, white papers, market reports, a "What's my home worth?" landing page and more. BONUS: RPR Market Activity reports are a powerful lead magnet. Consider offering a Market Activity report to prospects with data-driven market insights about the local real estate market. These reports contain invaluable information about the current market, including listing and sales activity and pricing trends that can help potential buyers and sellers determine whether the time is right for them to enter the market. Be sure to have a clear call to action, such as, "Provide me with your address and I'll send you a Market Activity Report based on your area," or something to that effect. Design Your Funnel: Once your content and lead magnet are ready, it's time to design your funnel. Often this involves a landing page. It should be eye-catching and provide clear messaging and a call to action. From there, create a form to capture user information and set up automation to follow up on those leads. Automating your follow-up process allows you to reach out to potential customers quickly and easily and ensures no leads slip through the cracks. Track and measure: driving maximum impact with your sales funnels If you're serious about your sales funnel strategy, don't stop short of tracking your results. Pay attention to the metrics that can give you the most useful insight into your campaigns' performance and areas that need improvement (social media engagement, website visits, click-through rates, conversion rate, cost per lead and more). Then based on those metrics, craft messages that will really connect with your niche audience! Use trends from your existing campaigns – emails, mailers, social media and more – to identify what's working and areas for refinement. With this data to guide you, create targeted messages and campaigns that resonate. And use the same data to focus in on the best messaging for maximum impact. Unlock the power of data to get the results you want! Unlock your inner marketer: create an engaging sales funnel Embrace the power of sales funnels and use the tools you now possess to craft a powerful funnel that resonates with your target audience. With the right combination of content and analytics, you can see the tangible results of your efforts and confidently optimize your marketing plan. Take the plunge and make your mark — the success is yours for the taking! Good luck! To view the original article, visit the RPR
MORE >
RPR for New Members: The Complete Beginner Series
Five dates, from March 23 - April 20 We know that there are many new challenges to getting started and growing your business. And RPR is here to help. As a REALTOR®, you have access to RPR, an essential tool for every member. RPR is included in your membership dues so there are no extra fees to access the platform. We'll show you how to create an RPR account and ensure your account is properly set up. RPR provides data, tools and property reports to help you get your business up and running. Here's an overview of what you'll find in RPR: Residential and Commercial Property Information Public record and MLS data Pricing and Prospecting Tools Market Analysis Tools Neighborhood information, school data, and walkability and livability scores Shareable Templated Reports for clients and customers In this brief 30-minute session, we'll provide you a high level overview of the RPR platform. You won't be disappointed! Register
MORE >
[Podcast] Decoding Real Estate: Video as a Lead Generating Machine with Karin Carr
Today we welcome a special guest, Karin Carr, the Amazon bestselling author of YouTube for Real Estate Agents, and founder of the Video Boss Agent Academy. With over 15 years of experience as a REALTOR®, Karin has become a sought-after speaker on video marketing, and she's here to share her expertise with us. In this episode, we'll explore video as a lead-generating machine and how Karin fell into the YouTube video niche. We'll learn about the competitive advantage of using video, the difference between leads generated through video versus traditional lead generation sites, and how agents can cut through the excuses and get started with video marketing. Karin will also share her thoughts on the key elements of creating a successful sales funnel with video, including calls to action, landing pages, lead magnets and auto-responses. We'll discuss the importance of increasing visibility and building meaningful consumer relationships, as well as the biggest mistakes agents make when incorporating video into their marketing plans. Finally, we'll dive into Karin's popular Market Update LIVE! and discuss the value of hyper-local market update videos. If you're looking to expand your business with video, Karin's book, YouTube for Real Estate Agents, might be a great place to start. So sit back, relax, and join us as we decode the power of video marketing with Karin Carr. Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow And be sure to check out these helpful and relevant links: Karin Carr YouTube Page YouTube for Real Estate Agents Realtors Property Resource RPR's Market Trends Listen on: Apple Podcasts Google Podcasts Spotify Stitcher To view the original article, visit the RPR
MORE >