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RPR for Commercial

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Comprehensive data clients require, all in one place, just for REALTORS®

Your one-stop-shop for comprehensive market data, allowing REALTORS® specializing in commercial properties to save time and money. RPR Commercial is your REALTOR® benefit, already incorporated into your REALTOR® dues. 
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Where are the right customers for a business?

Using democraphic, psychographic and spending data information, RPR helps you identify areas of high concentrations of the customers your client is looking for.  
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RPR commercial 3 What's the best location for a business?

Help business owners find the best location based on an analysis of spending dta within a drive time, radius, or general area. Find the optimum site for a specific business type like restaurant, coffee or apparel shop, etc. 
What's the best retail business for a location?

Determine what business would be appropriate for a given location by examining spending data and what business types are underserving the area. Receive results in a chart indicating which business types are over and underrepresented in a specific area. 
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RPR commercial 5 Powerful Thematic Maps

View demographic information overlaid in your defined area of interest, allowing you to see locations with the highest concentration of the indicator. 
Comprehensive Reporting

Provide your client with the best reports in the business in just a few minutes! Whether your client is looking for a detailed trade area report, business opportunities chart or a property report, RPR Commercial reports are guaranteed to impress. 
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Related Articles

The Magic of RPR Commercial: Search, Site Selection and Prospecting
Monday, February 26, 2023 at 11:00 AM PST From searching on- and off-market properties, lifestyle and behavior data, investment analysis, and site selection tools, RPR is a property data resource that can elevate every facet of your commercial real estate business. In this webinar, we'll cover the many facets of RPR Commercial, including: Partnerships with Brevitas, BiProxi, CREXi, Land Broker MLS, Officespace.com, and TotalCommercial.com that let you search active commercial listings and off-market properties around the country. Site Selection tools that allow users to search for consumers in a defined area: Drill down to demographic variables such as age, gender, income and much more. Plus, you can also see how much money they spend and where. Using the RPR map to identify points of interest (POIs), traffic counts and more Accessing CompStak to research leased and sold commercial comparables. RPR Commercial Reports: Property Reports that offer a complete look at a property, including detailed information, photos, history and listing activity. Trade Area Reports that provided a summary of an area's demographics and economics. Trade Area Analysis Report to display the results of the Site Selection Analysis Generating a mailing and farming list for commercial prospecting We'll also take a sneak peek at the RPR Commercial tools in the RPR Mobile™ app. RPR Commercial provides a wealth of data and tools to help you succeed in the commercial real estate market. Register
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RPR's Data-Driven Revolution: Shaping the Future of Commercial Real Estate Decision Making
In the digital era, data is king. And in the world of commercial real estate, this trend is particularly pronounced. As the sector becomes increasingly data-driven, commercial real estate pros need to be able to collect, analyze and interpret data in order to make informed decisions. This means being able to use data to identify trends and assess risk. It also adds to making strategic decisions about where to invest, how to manage properties, and how to market properties. The Current State of Data Use in Commercial Real Estate Today, commercial real estate pros are leveraging RPR's rich data offerings to enhance their decision-making processes. By providing access to over 800,000 listings and 57 million off-market properties, RPR empowers REALTORS® to conduct comprehensive property searches, analyze potential investment opportunities, and make well-informed decisions. For example, RPR's demographic and economic data can be used to identify areas with high consumer spending or high population growth-factors that are crucial when determining the ideal location for a new business. A perfect example of this is a case where a REALTOR® from Texas used RPR's Commercial Site Selection tool to find the perfect location for a trendy cookie bakery. By leveraging RPR's extensive data, including demographics, traffic patterns, and points of interest, the REALTOR® was able to find a location that was a perfect fit for the bakery's target audience. This is a prime example of how RPR's data-driven tools can guide commercial practitioners in making informed decisions for their clients. The Impact of Data on Decision Making RPR's platform includes advanced mapping features, such as Points of Interest, traffic counts, and data layers. These tools enable REALTORS® to conduct a more detailed analysis of potential locations, taking into account factors that may influence a property's desirability and value. For example, traffic counts can provide insights into a location's visibility and accessibility, while data layers can offer a deeper understanding of the surrounding area's demographics, infrastructure and environmental factors. The Future of Data-Driven Decision-Making in Commercial Real Estate Looking ahead, the role of data in commercial real estate decision-making is set to become even more significant. Advancements in technologies such as artificial intelligence and machine learning could enable more complex data analyses and predictions. This could lead to a better understanding of market trends and a more accurate prediction of future property values. Moreover, the future could also see more personalized insights. Using RPR, practitioners could offer tailored property recommendations to clients based on their specific needs and preferences, enhancing the customer experience. The Role of RPR in Shaping this Future RPR is well-positioned to lead the commercial real estate industry into this data-driven future. With its commitment to providing comprehensive and accurate data, and its ongoing efforts to integrate advanced technologies into its platform, RPR is at the forefront of this revolution. Furthermore, RPR's user-friendly interface and easy-to-use tools make its wealth of data accessible to all, regardless of their level of technical expertise. This democratization of data is a critical step towards a future where all commercial real estate decisions are data-driven. Data-driven decision-making is transforming the commercial real estate industry, improving accuracy, reducing risk and uncovering hidden opportunities. As the sector navigates the complexities of the digital age, the importance of platforms like RPR cannot be overstated. By providing comprehensive, accurate, and accessible data, RPR is not just keeping pace with the industry's evolving needs, but is actively shaping the future of commercial real estate. To view the original article, visit the RPR
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RPR Commercial: Traffic Data You Can Count On
When it comes to advising commercial real estate investors and business owners on site selection, it's a smart move to factor in traffic count data. In this article, we'll show you how RPR (Realtors Property Resource) provides easy access to traffic data to help you crunch those numbers, gauge potential and guide your clients to optimal locations. The RPR-Kalibrate data partnership can really benefit a business Through its partnership with Kalibrate, RPR Commercial offers comprehensive traffic count data to help REALTORS® make informed decisions when assisting clients in site selection. Providing valuable traffic count insight into the potential footfall (the number of people entering a store or shopping area in a given time) and site visibility can be make or break for a new business. The more people who see a business or are exposed to its signage, the more likely they are to visit! Although counting cars and commuters, and determining annual average daily traffic is not a new idea, many commercial specialists don't utilize the data to properly advise their clients. Here's how to do it in RPR. Accessing Traffic Count Data in RPR Commercial Log in to RPR (narrpr.com) Select Research, and then Commercial Map Insights Enter a geographic area or zip code or specific address Select Driving (the car icon to the right) and then Traffic Counts Choose the range, or simply chose Select All and Apply Customize the view by zooming in or out and toggling traffic count layers The traffic data will appear on the map in different colored triangles Click on specific count points (the triangles) to view the detailed traffic data Accessing Traffic Count Data in RPR Commercial Now that we know how to access traffic count data, let's spend a little time on the why. Obviously, the more cars that drive by a business, the better the chances for success. Using this info as a site selection analysis tool can help you and your client(s) in: Assessing footfall and visibility potential Identifying prime locations for specific business types Analyzing trends in traffic flow (morning commutes vs weekend) Aiding in the decision-making process for clients Assessing historical data to track growth Design better delivery routes, if applicable Speaking of visibility from bullet number one, here's a real world example: perhaps you're familiar with the TV show Bar Rescue, where hospitality consultant Jon Taffer gives bars and restaurants a complete remodel and rebranding. He also often makes it a point to give their signage a facelift, and regularly quotes traffic count data in his reasoning. If 10,000 cars go by each day, they need to be able to see and read your business signage. As a commercial retail specialist with access to RPR, you too can make these recommendations! Map out your commercial recommendations with RPR traffic counts With the powerful data layers in RPR's Commercial maps, you can supply your clients with accurate and up-to-date traffic count information. The data will display actual historical counts as well as Kalibrate's projected counts, which are based on the last published traffic count, local area trend data and up-to-date demographic information. We encourage you to do a search and take our map Driving icon for a spin! This can be a helpful way to give retail businesses an idea of how many people will drive by their business each day and position you as an insightful business advisor. To view the original article, visit the RPR
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