RPR for Commercial

7 Keys to Email Success
7 Keys to Email Success This is a very important topic for any professional, and vital for REALTORS® in particular – so let's cut right to the chase. Here are a few rules to follow if you're using email for your business. 1) Make it personal. Technology can offer professionals a competitive edge, but we need to be sure that it doesn't build a wall between us and our clients. In the context of email, this means you need to make an extra effort to give your communications a personal touch. Rather than writing your newsletter from the perspective of "the company," write it as you would a letter, from the perspective of an individual. Sign the letter as an individual. Include your contact information and even a headshot. This rule is particularly important for REALTORS®; for you, name and face recognition is

Top 10 Articles from August
Putting together this "top 10" list was truly a pleasure. We've had some exceptional content this month. Enjoy these stellar posts from August – and please comment on the articles to share your thoughts! 1) How to Clear Your Browser Cache – by Lone Wolf How often has this happened to you: you make an update on your website, yet when you go to see the live changes they are not visible? Where did all my edits go? That is one of the most commonly asked questions we receive in the Lone Wolf Support Department, and is easily remedied by completing a quick process known as "clearing the browser cache." 2) 4 Steps to Holding an Open House for Another Agent's Listing – by Karli Larson of ePropertySites For many new agents (or seasoned agents who are in between listings) hosting an open house for a colleague can be a great way to meet new clients and get your name out there. Practices on holding an open house for someone else's listing vary. Some offices offer a flat fee to the agent holding the open house, and others allow the agent to claim the leads or client contacts made that day. If you're a motivated agent looking to expand your client network, follow these steps to "borrow" a listing for your next open house. 3) How to Stay on a Client's Radar For the Long-Term – by Suresh Srinivasan of ReachFactor Real estate agents are always thinking ahead. They have to, especially when it comes to generating new business and maintaining their real estate agent marketing. And often when a deal is wrapping up, if not sooner, you're already on to the next potential client. It's a survival business, for sure, but it's also a great rule of thumb to keep in touch with past clients as a way to stay on everyone's mind, get follow-up business and keep your name out

Top 10 Articles from September
True to its back-to-school spirit, September was chock-full of educational topics. We saw a lot of trends in the articles we published this month--plenty of discussions about the importance of Google+, and tips for improving your blog and website. We also strove to keep you up-to-date with technology related events that occurred during the month. When GoDaddy crashed, we took the opportunity to teach our agent and broker audience more about the ins and outs of website hosting. Take time to peruse our Top 10 articles from last month and learn more about how technology can help you grow your real estate business. 1) 5 Mobile Apps That Streamline Your Real Estate Business - by RE Technology Staff Everyone's got a favorite--so we've compiled a list of ours! These fabulous apps let you to keep your business moving on-the-go and help you stay organized. 2) Closing Gifts That Give Back - by Karli Larson A wonderful way to make a lasting impression with your clients is by giving them a unique closing gift. Long gone are the days that a bottle of wine or a calendar with your logo on it will impress your clients. Your closing gift may be the last contact you have with them for quite some time, so it's important to let your clients know you