10 Common Errors Home Owners Make When Filing Taxes
Don’t rouse the IRS or pay more taxes than necessary–know the score on each home tax deduction and credit.
As you calculate your tax returns, consider each home tax deduction and credit you are-and are not-entitled to. Running afoul of any of these 10 home-related tax mistakes-which tax pros say are especially common-can cost you money or draw the IRS to your
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7 Keys to Email Success
7 Keys to Email Success
This is a very important topic for any professional, and vital for REALTORS® in particular – so let's cut right to the chase. Here are a few rules to follow if you're using email for your business.
1) Make it personal.
Technology can offer professionals a competitive edge, but we need to be sure that it doesn't build a wall between us and our clients. In the context of email, this means you need to make an extra effort to give your communications a personal touch. Rather than writing your newsletter from the perspective of "the company," write it as you would a letter, from the perspective of an individual. Sign the letter as an individual. Include your contact information and even a headshot. This rule is particularly important for REALTORS®; for you, name and face recognition is
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How Branding Builds Trust and Familiarity for REALTORS®
Every type of business needs to pay close attention to branding, real estate included. Most potential clients don’t know anything about your business until you establish and build relationships with them. Their first impressions and perspectives of the company will come straight from whatever branding they’re exposed to.
Even after clients know you, branding continues to affect how they view the company. It serves as a reminder that the company is successful and always ready to help them connect with the property of their
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