CRS Data MLS Tax Suite

RPR for New Members: The Complete Beginner Series
Five dates, from Aug. 24 - Sept. 26 If you're a new member of NAR, this webinar series is designed for you! Learn techniques to start building your business. As a REALTOR, you have access to Realtors Property Resource, included in your membership with the National Association of REALTORS. RPR provides data, tools and property reports that can help you "wow" your clients and close more deals. With RPR you have access to: Local public record data and MLS data in one database. Neighborhood information, school data, walkability and livability scores. Residential and commercial real estate tools to identify, locate and price properties as well as prospect for new clients. And remember, RPR is already included in your dues to NAR. So there are no extra costs or fees. All it takes is just a little bit of time to help you learn how to navigate and integrate RPR into your business practices. Register

Use RPR for A+ School Reports and Data
It's August, and that means "Back to School" time. A time for your clients to work on clothes, supplies, carpools and schedules for the coming year. And time for you to take a refresher course on RPR School reports and data! RPR school reports and data Schools play an important role in the home buying process. However, it's not just parents of school-aged children that benefit from good schools. Home values benefit, too. Deciding to buy a home in a good school district can certainly help increase your clients' home value over time. And if the market shifts or "corrects" in the future, an outstanding school district could make all the difference during a changing market. Let's take a look at RPR school data, how you can search for homes in specific school districts with RPR, and how you can create reports that will guide your buyers to better informed decisions. RPR school data–you could say it's a Niche market RPR's school data is robust and extensive. It's provided by a collaboration with Niche, the industry's fastest-growing school data provider. Niche specializes in connecting schools with students and families. It has in-depth profiles on every school and college in America, including over 140 million reviews and ratings. With RPR, you can access this data which includes teacher, academic, and overall school grades; as well as school district side-by-side comparisons. Specific metrics include: Total enrollment Students per teacher Average GPA Math and reading proficiency Percentage of gifted students Number of students enrolled in AP Graduation rate Average ACT and SAT scores Average teacher salary Percentage of teachers in the first or second year Written school reviews RPR school searches When a buyer client wants to be in a specific school district, you can use RPR maps to search for properties near schools or within district boundaries. REALTORS® can search for schools within 5 miles of a location; by city/state, school, or district name; and even by type of school (elementary, middle or high school). Here's how: Log in to narrpr.com Click Research and then select School Search. The school search will appear. From the left drop down menu, choose whether to search by Geography or within a particular School District. Enter the city and state or zip, and click the magnifying glass to execute your search To further narrow down your search, enter a School Name to the right of the School Search or choose a School Type: Elementary, Middle, High Search results extra credit From the Search Results, view the basic information and rating of each school, create a School Report, or View Nearby Listings. If you're looking to dive deeper on a school, select the School name. You'll see the school's address, grades served, enrollment, information about standardized test scores and the school's grade rating, including the average rating for schools in the area. The Reviews tab displays community reviews for the school. These reviews are also provided by Niche. You can also link to nearby listings, neighborhood information, and other local schools RPR School Report cards The final step to helping your buyer clients in their school search is creating and delivering RPR School Reports. Much like our Property Reports, they contain tons of data in a sharp-looking layout that you can easily send to clients electronically or you can print them out and bind them for in person delivery. An RPR School Report summarizes the data from your search, and provides options to compare schools within a district or a specified radius, and/or select up to 20 nearby listings to include in the report. From the school results page, click Create Report (or choose Schools from the Reports menu). Select to choose the elements you want displayed on the report Personalize your report with a recipient name and message Choose your delivery method Click Run Report School zone ahead Schools play an important role in home searches, whether the buyers have children or not. As a REALTOR®, you can tap into RPR data to search, compare and find the right schools in the right neighborhoods. Use these tools to find homes in or near coveted school districts, which helps kids get a solid education, and certainly doesn't hurt home values. To view the original article, visit the RPR

Shifting Real Estate Market: How to Create a Video That Clears up Confusion
Most agents are pretty aware that the housing market is changing. A combination of higher interest rates and increased inventory has brought the scorching hot seller's market down a few degrees. Consumers are aware too, but most only hear snippets and their main takeaway is sensational terms such as "shifting," "correcting" or "normalizing." Or worse, scarier phrases like "recession," "bubble burst" and "crash." Of course, this leaves clients feeling anxious, uncertain and out of the loop. Now, more than ever, consumers need advice, guidance and a little clarity as to what's really going on. And that's where you, and your awesome new video content, come in. In this article we'll show you how, step by step, to produce a video that helps position you as THE local market expert. Use RPR data to create a video that cuts through Here's how to create a quick video to send to your prospects and previous clients that will ease their fears, erase doubt and build confidence. Both in their situation—and in you! RPR® (Realtors Property Resource®) has the current and local data to help you do it. First things first: yes, you can create a video! You just need your phone or desktop computer, a simple video editing app, and a script (which we're going to give you!). Sure, you could send an email or post to your social pages, but videos work better than anything. Consumers from Gen X on down (even some Boomers!) prefer them and consume them regularly. They're fast, easy to digest and memorable. Here's how to pull it off. Step 1 – Grab their attention: Begin your video with a question or a really compelling statement. Make it short, sweet and right to the point. "How's the market?" I get this question a half a dozen times a day, and here's the truth… Or, Our seller's market has shifted to a buyer's market. What does this really mean? Ask questions or make statements that engage the viewer right off the bat. Step 2 – Introduce yourself: After your opener, tell the viewers your name, and what area you're from or what neighborhood(s) you work in. Don't bother with your brokerage or brand name yet, just keep it casual and friendly. I'm John Smith, and I too live in Silver Pine. (You will obviously enter your name and area.) Step 3 – Use local market housing data from RPR: This is where you set yourself apart from other agents and position yourself as a local market expert. Using up-to-date data from RPR on specific ZIP codes and neighborhoods is the key to your credibility. Check out this article, "Know Your Market and Your Numbers," to see how easy it is to find RPR market trend stats and graphs that back up your opening statement. In our neighborhood, home inventory has increased, while prices have inched up. And even though it's still a seller's market, things are starting to balance out a bit. Step 4 – Include some graphics or charts: talking about data points is one thing—seeing them is much more powerful. Be sure to add a visual representation of your data. You can either screen grab it right from the RPR Market Trends tab, the Housing tab of a neighborhood, or you can enter the numbers into a templated graphic. And you can always use more than one. As you can see, inventory is up over 21%, but still down from its peak just a few years ago and very similar to inventory levels in 2020. The median sales price is up 1.98% from the previous month. And over or under sales have declined slightly by 2.3%. Step 5 – Tie it all together: Now use your premise and your data to deliver a "What's in it for me?" message. Explain how this current market data applies to them and their situation. Point out opportunities and challenges. What's this mean for you? If you're a seller, don't worry. Home values have eased up, but they aren't decreasing. Now it might take 10 days to sell your home, instead of three. That's okat. And buyers, increased inventory means more options. Over-asking bidding wars may be in the rear view, and you might have just a little more time to craft a perfect offer. Step 6 – The call to action: Now that you've delivered all this great information, the crucial next step is to get them to act. Ask your viewers to reach out and ask you questions. Offer to buy them a cup of coffee to discuss their real estate goals. Have them email you or direct them to your website. Give them some type of call to action to get the ball rolling. I hope this quick video helped clear up any confusion you may have heard about the housing market. And if you have any questions about Silver Pine real estate, please don't hesitate to call or email me. I'm John Smith, thanks for watching. Every market's different: use local stats for local updates When deciding what statistics or data to use, the best part about using RPR's Market Trends and housing charts is that you can pull the data for specific ZIP codes and neighborhoods. Most real estate news stories that people are reading about are reports from national sales statistics, which is fine, but they don't tell the whole story as it relates to an individual's situation. However, using up-to-date data and drilling down to your specific, local market puts you in a unique position. You're providing relevant, hyper local data on their market, which makes you a smart, trusted and informed advisor. Almost like you're a local economist giving out free real estate advice! This is a keen way to check in on previous clients, and a super smart way to break ice with prospective clients. The sample script Here's the sample script, all put together: (Note: the items in BOLD would be filled in with your information and statistics, from whatever article or chart you are referencing.) "How's the market?" I get this question a half a dozen times a day, and here's the truth… I'm John Smith, and I too live in Silver Pine. In our neighborhood, home inventory has increased, while prices have inched up. And even though it's still a seller's market, things are starting to balance out a bit. As you can see, [VIDEO GRAPHIC HERE] inventory is up over 21%, but still down from its peak in 2019, and very similar to inventory levels in 2020. Median sales price is up 1.98% from the previous month. And over or under sales have basically declined slightly by 2.3%. What's this mean for you? If you're a seller, don't worry. Home values have eased up, but they aren't decreasing. Now it might take 20 days to sell your home, instead of five. That's okay. And buyers, increased inventory means more options. Over-asking price bidding wars may be in the rear view, and you might have just a little more time to craft a perfect offer. I hope this quick video helped clear up any confusion you may have heard about the housing market. And if you have any questions about Silver Pine real estate, please don't hesitate to call or email me. I'm John Smith, thanks for watching. This script is provided, but of course you can feel free to change or modify anything. It's your script, so it's up to you! Example of agent-produced market trend videos Here's an example to show you how other agents have tackled market update videos. Watch this agent-produced version to get a feel for how it's done: Nicole Nicolay and Robyn Annicchero from Love Livermore of Compass As you can see, this example is brief, friendly and full of local housing market data. In a shifting market, clients need solid advice Build confidence. Build relationships. And build this video! Providing relevant, factual, timely data to your sphere is a solid way to build trust and credibility. A short, casual, friendly piece of communication that clears up the confusion of today's shifting real estate market, by breaking it down in layman's terms, will be remembered and appreciated. We hope you were inspired and motivated to create your own market update video. And we'd love to see how yours turns out! Post your vid to our Facebook group and we'll be sure to comment and offer encouragement. Good luck! To view the original article, visit the RPR