CRS Data MLS Tax Suite

RPR Works Everywhere, Just Like You
Tuesday, July 27, 2021 at 11:00 AM PDT Away from the office? You won't miss a beat. RPR Mobile makes you productive from anywhere. In this 45-minute webinar, you'll see the RPR Mobile in action and: Take a tour of the app and explore RPR's dynamic data Answer client questions no matter where you are Learn how to locate and preview properties Discover how to quickly send reports to clients via text or email Register

Find Sellers Now! Farming for Prospects with RPR
If you know anything about real estate right now, you know that inventory is tight. In this market, you simply can't wait for sellers to come to you. You've got to go find them! And you find them by farming for prospects. Geographic farming is one of the most tried and true techniques when it comes to an agent's long term success. You need to find the right neighborhoods, crunch data to determine if they're ripe, and effectively market yourself to the homeowners in the area over a sustained period. Not sure where to start? RPR is here to map out your path to success... You build a farm—then harvest it for leads! If you're not familiar with geographical farming, here's a simplified explanation: a farm is an area, usually a neighborhood, that you identify as having great potential to market yourself to in order to find prospects and clients. RPR can help you with both. Find your farm and dig So how do you figure out if a neighborhood is worth targeting? Turnover rate is one of the most important factors to consider. Turnover is a percentage of how many homes have sold in a defined area in a year. For example, if an area has one hundred homes, and 10 are sold in a year, the turnover rate is 10%. A good rule of thumb is that your farm area must have at least a 5% turnover rate for you to invest in targeting it. Another important thing to look for when doing this research is to see if a market is dominated by one agent already. If one agent already has 25% or more of the listings in an area, you might want to look elsewhere. This agent has beaten you to it and has obviously already invested their time, resources, etc. We're not saying you can't do it or that it is impossible, but it's more difficult to establish yourself in a market that's already been fished. Or farmed, in this case. Market yourself to your farm After you've found your area and done your homework to make sure it's a fertile farm, you need to market yourself to those homeowners. You'll need to apply a mix of marketing tactics, over at least a one year period, including email, social media posts, phone calls, door knocking (post-COVID, of course), and perhaps most importantly, direct mail. RPR adds tons of value by giving REALTORS® the ability to easily create mailing labels, up to 2,000 per month. (Watch this video: Create Your Own Mailing Labels In RPR: A How-To Video for details.) Pro Tip: How to Target Specific Homeowners - This RPR Shortcut will guide you through an example of how to search for Owner Occupied homeowners that have owned the property for between 5-15 years. Try it now! Farming for prospects: one webinar that can change your entire marketing strategy We know what you're thinking, "This sounds very complicated and requires a lot of effort. And there's math?!" Okay, it will require work on your part and you will have to put in some time. (Kind of a given, right?) However, it's not as difficult as it sounds and RPR has simplified it for you. Learn more by saving your spot in this upcoming webinar, "Finding Sellers for Today and Tomorrow: Real Estate Farming is Your Key to Success." Attend this special webinar and you'll see how easy it is to start farming for prospects in RPR. We show you each step, where to click, how to use the maps to uncover data, how to determine if one agent is getting all the listings, and even how to create mailing labels for your direct mail campaigns. Finding sellers and getting listings should be the top priority for every practicing REALTOR®. Get started and farm for prospects today to have listings tomorrow. If you want to dig even deeper and sharpen your farming skills further, be sure to check out: RPR's Ultimate Guide to Geographic Farming. It goes in depth to explain every last detail to help get you up and running. Good luck, farmer! To view the original article, visit the RPR

Monitor Market Movement for Your Clients and Prospects
When you want to update your geographic farm area on all the latest real estate market trends and movement, reach for the RPR's Market Activity Report. This handy deliverable is a snapshot of all the changes in a local real estate market. And it's the perfect way to keep clients up to speed, and a surefire way to impress prospects. The Market Activity Report includes a list of active, pending, sold, expired and distressed properties, including recent price changes. You can choose to go back a few days or weeks, and even up to six months. Perhaps best of all, the Market Activity Report can be run on your custom map areas. Meaning they can be run for your geographic farm area. Check out this video on RPR Maps to take a guided walk through on how to define and save custom areas on the map. How to Run an RPR Market Activity Search To run your Market Activity search, select Research from the upper right area of the navigation bar on the home page. Then select Residential Market Activity Search. You'll be directed to the Market Activity Search page. Next, enter in the location you want to search. On the right, you can add additional search filters, including For Sale and/or For Lease. Then select which statuses you want included and whether properties show changes in the last three days to the last six months. Choose which property types appear and a price range. To refine your search further, select the Filters icon for advanced search options. Keep this in mind when you select the advanced search filters: you can view the amount of properties your search results will include. This is a smart way to narrow down your results before you run your search. Select the orange magnifying glass or the Update and Search button to run your search. From this list view, see how many properties show recent changes in the last three months, last week or last three days. This gives a good overview of the local real estate market in your particular area. Change your view to a photo grid or map view on the top right of your list results. Click to Create and Customize Now the fun part! Click Create Report to run your report. Verify that Market Activity is selected, and then click the plus "+" icon to omit or include specific sections of the report. Make sure to check your cover page elements as well (you'll see them to the right). Personalize your report if you are emailing to a client, choose your delivery method, and click Run Report. Another good way to leverage the Market Activity Report is to share it out to your social media circles, such as Facebook. This is a highly visible way to send out monthly or even quarterly updates for those homeowners who aren't ready to sell, but would like to stay up to speed on how the market is doing near their home. Market Activity Reports are a keen deliverable—create one today and share it with clients and hopefully, soon-to-be-clients. To view the original article, visit the RPR