fbpx

You are viewing our site as an Agent, Switch Your View:

Agent | Broker     Reset Filters to Default
Top 10 Mobile Apps for Real Estate Agents
Is your phone dialed in to the latest and greatest digital applications? Apps for real estate agents have become essential tools to streamline business workflows. As independent contractors and entrepreneurs that are always on the go, your business has to move with you. Good real estate apps can help agents edit videos and photographs, schedule and track social media, increase efficiency, manage projects and expenses, keep tabs on industry trends, maintain their CRM – and the list goes on. Here's RPR's (Realtors Property Resource) recommendation for 10 solid apps to download and try for 2023: 1. Promo The app: More and more agents are using video to liven up their social media channels. Viewers simply engage with it more, and your posts on Facebook, Instagram and LinkedIn will perform better in a video format. The Promo app is perfect for creating compelling video ads, social media videos, walkthrough tours and more. Priding themselves on "smart and easy video creation," Promo gives its users access to over 100 million premium photos and videos from Getty Images and iStock, and provides thousands of themed templates to make video magic that much easier to attain. The cost: You can try Promo out for free, and a "Basic" subscription is $25 if you opt for the annual structure. 2. Lensa The app: This AI-powered photography app is an editing experience that elevates your photos to a different league. Spice up your photos and videos with instant retouching, custom backgrounds, and other fun features such as filters, effects and borders. But what's really hot about this app right now is the Magic Avatars you can create. Have you noticed that your social media feeds are full of cartoon selfies of people? That's the Lensa AI Magic Avatars at work. The cost: When you download Lensa, you get a seven-day free trial. Then have the option of paying a one-time fee for a specific number of unique avatars ($3.99 for 50 is the cheapest option) or shelling out $35.99 for an annual subscription and unlimited avatars. 3. Sphere The app: Everyone should be utilizing a CRM, but Sphere goes beyond a traditional CRM by offering lead tracking, transaction timelines, to-do lists, contacts, deadlines, coaching and more. They also promise that you can create your own unique business plan in just five minutes. Another nifty feature about Sphere is that it caters to real estate teams by giving multiple users access to the same account. The cost: Sphere's pricing structure is interesting. A transaction timeline only account is attainable for $10 per month. The full package option for agents runs you $49 a month, and each one of these versions is available for a 30-day free trial. Here's what makes Sphere really special: new agents (licensed in the last 12 months) can subscribe for one year for FREE. See their website "Pricing" section for details. 4. Bubble Level app/Bubble Level app The app: Bubble Level is just what it sounds like: a working level on your phone. While you might not use it every day, it is a handy tool to keep in your pocket—as opposed to an actual, physical level! Some clients are very detail-oriented and might ask: is that door frame level? Is this floor uneven? Just pull out your phone and get a quick reading. The cost: Free! And it's available for both Android and iPhones. 5. Hound The app: We're guessing that most agents don't have the budget to hire their own personal assistant. However, if you download this app, it will sniff out just about anything you ask it to do! Hound is an AI-powered voice assistant app that uses "proprietary Speech-to-Meaning and Deep Meaning Understanding technology." In English? You can speak to it in your normal, conversational voice and it will understand you. While not real estate specific, the possibilities are endless. Ask Hound for driving directions, to make phone calls or send texts, set alarms and timers, weather updates, real estate news, or any other task you need help with. The cost: Another freebie! Available for both Android and iPhones. 6. Fyle The app: Keeping track of receipts and credit card transactions for you and your employees can feel like a job in and of itself. To simplify the process, check out the Fyle app: it accurately pulls and codes data from expense receipts using its AI-powered data extraction engine. Here's how this "real time expense management" works: you slide your card for some printer paper, and then you instantly get a text asking for an image of the receipt. Take a picture of the paper receipt, and then it's added and matched to your credit card card expense, freeing you of bank statement reliance. The cost: Starts out at $6.99 a month, or you can upgrade to $11.99 for more features. 7. Substack The app: First off, Substack is not a real estate app. However, it is a journalism disruptor and a really cool way to receive content from your favorite writers and creators. With it, you can subscribe to independent writers and podcasters who publish directly to their audience. These "newsletters" help you keep your favorite writers in one dedicated space, with zero ads, noise or spam. Which means you can keep up with real estate industry insights by subscribing to creators such as Real Estate Simpleton and CalculatedRisk and Housing Market Insights. The cost: Subscription plans, such as monthly and annual, are set by writers. 8. Microsoft Lens/Microsoft Lens The app: This one is perfect for agents out in the wild. With Office Lens, you can easily turn just about any written surface (whiteboard, blackboard, receipts, pieces of paper, contracts, business cards, articles, sticky notes) into digitized files, such as PDF, Word, PowerPoint, and Excel. With a scanner in your pocket, you'll never lose any written down words again! The cost: If it's free, gimme three! Available for both Android and iPhones for no cost. 9. Later The app: If you're a real estate agent, being active in social media is very much a mandatory activity. But keeping track of all your channels, posts, photos and videos can really eat up your valuable time. Later is a social media management platform that helps you plan, analyze, and publish content in advance—so you focus your time on your business and nurturing clients and prospects. The cost: Monthly fees start at $18 per month, but a yearly plan will run you $15. You can also try it out with a free 14-day trial. 10. RPR The app: Did we save the best for last?! The RPR Mobile™ app provides agents with an almost unlimited supply of "listing intel." Your buyer has a question about a property that's across the street from the one you're touring? Look it up in a flash with RPR. Better yet, text your client a report on the property in minutes. In addition, the app has recently been refreshed and revamped: the property search filters are more in line with the desktop version, the Buyer Tour feature has been improved, and the reports generation experience has been streamlined. The new RPR app offers all that and much more. The cost: If you're a REALTOR®, there's no cost whatsoever. And only REALTORS® can use it! RPR is included with your membership in The National Association of REALTORS®. To view the original article, visit the RPR blog.
MORE >
Optimize Your Online Listing, Step 3: Show Results to Your Clients
Last year, we shared a three-step system for optimizing your online listing. Over the past several weeks, we've published a series of articles that breaks down each step one by one. Below is Step Three. See Step One and Step Two. On with the show. Proof of your efforts to successfully market a property can help your seller understand how and when their home gets viewed. Not only can you identify the most popular dates and times the 3D virtual tours and floor plans have been seen, but you can analyze the duration of online visits to your listing information. The staging and sharing steps make your listing stand out to the consumer, but it is also important to show the seller how they benefit from the process. Questions of why their home is not selling or not being shown enough often arise during the contract period. Sellers are anxious to know "How is everything going?" and "When can we expect an offer?" When you give the seller the full scope of online activity, you can help answer some of their questions. After all, your seller is providing compensation for your professional services and, in return, you need to show them why they made the correct decision in choosing you as their real estate agent. Show value by showing your real estate analytics. Real Estate analytics: numbers don't lie Numbers provide everyone with a way to identify specific trends. When the real estate market is hot, it is reflected by the number of houses sold, the number of homes currently listed, and the all-important number, the selling price. Numbers can also give you a comprehensive understanding of space when paired with 3D virtual tours, floor plans and advanced measurements. According to the National Association of Realtors, homebuyers place a high value on the availability of these details when searching for websites for information. Similarly, home sellers are looking for numbers to confirm the popularity of their listing and the results of their real estate agent's marketing efforts. This can easily be shown with the help of comprehensive data gathered and viewed through listing analytics. Understanding the data What can real estate analytics tell you? You can gain a better understanding of where your referrals are being generated. Realtor.com is a popular referring sight for many potential buyers. You can also see if your listing is generating interest from your website or through linked resources like Google or popular social media links like Instagram and Facebook. Analyzing the information helps you modify your real estate marketing to place your online listing information in front of buyers. Good indicators of successful marketing are repeat visitors and the duration of time spent browsing your real estate photos and floor plans. All this data can be shared with your seller to demonstrate the value of virtual tours and how you are marketing their property. Improving results Analytics give you more than just data and numbers, it can help you adjust your marketing. Not getting traffic through your Facebook advertisements? Try switching social media channels until you see the numbers improve. Sharing the listing analytics with your seller is important, but it is also important to make sure you are sharing your contact information too. Analytics reports can be edited to include a banner containing your brand, your name, your phone number and your brokerage logo. Build your brand Real estate-related Google searches continue to be popular, so make sure you give your listings a reason for Google to identify them. Every online real estate listing with consistent information like floor plans, advanced measurements and 3D tours captures the attention of potential buyers. How do you know your listing is getting traffic and growing your brand awareness? Real estate analytics. It's not always enough to have great negotiating skills and plenty of experience. With more than 1.5 million members of the National Association of Realtors competing for business, you need to show the value you bring to the table. Analytics help you build your brand one seller at a time by showing the results of your marketing efforts. You can count on a happy seller referring you to their friends and family. Give more, get more Listing analytics reports can get you more leads from prospective sellers. When you share more information about your online listings like advanced measurements, floor plans and easily navigated virtual tours, your listings get more attention. Virtual 3D tours are now the norm in the industry and are expected by your seller as part of the listing package deal. Analytics provide call-to-action insights and show value to your seller. A more comprehensive understanding of your marketing efforts keeps you and your seller in the know. Think of your real estate analytics as a listing report card where you can watch your progress, see improvement and track your results. Get straight As from your seller for every listing with iGUIDE. To view the original article, visit the iGuide blog. Other articles in this series Optimize Your Online Listing, Step 1: Staging Your Listing with Virtual Tools Optimize Your Online Listing, Step 2: Sharing Your Listing to Get Attention
MORE >
Down Payment Programs 101: What Every Agent Needs to Know
MORE >
Our Top 10 Most-Read Articles of January
New year, new you? Judging by our most-read articles of January, starting 2023 off on the right foot was exactly what our readers were thinking about last month. For instance, scroll down to article #6 to get five free checklists that will help you whip your lead gen efforts into tip-top shape. Next, check out article #9 to learn ways to start the year strong, and then see #7 to see predictions of this year's market trajectory. If your goal is to better yourself professionally, check out article #3 for the low-down on earning certifications and designations. Finally, see article #2 to get daily, weekly, and monthly tasks that will distinguish you in your marketplace. For more of what agents and brokers were reading last month, check out our full list below: 1. The Facebook Ad that Home Buyers Can't ResistA sale, a bargain, a good deal—if there's anything consumers love, it's getting more value for their money. Realtor Jaime Resendiz uses that to his advantage in his advertising. By creating "price drop" ads for listings on Facebook, he attracts a ton of quality buyers. After all, even house hunters are looking for a good deal—especially in this economy. 2. What You Need to Do Daily, Weekly, and Monthly to Be the Go-to Expert in Your MarketFrom how you spend your time to the big decisions you make, what you do today impacts the experience you'll have tomorrow. The past shapes the future, but you have control over your situation right now. If you're ready to become the best real estate team in your market, start today. 3. A Guide to Real Estate Certifications and Designations: What You Need to KnowReal estate certifications are an important part of the real estate industry. With so many benefits associated with certification, it's no wonder why more and more real estate professionals are seeking out certification programs to boost their career prospects. 4. 7 Adjustments That Will Make You Better on CameraVideo is an increasingly important way to connect with real estate consumers, but how much engagement are you getting? If your answer is "not much," you may need to make a few tweaks to your on-camera presence. Learn seven simple adjustments you can make to improve your on-screen persona—and ensure your videos get the maximum amount of views. 5. 6 Creative (and Useful!) Closing Gift IdeasClosing gifts are a nice way to thank your clients for their business. But how do you come up with something that will really wow them and, in turn, help you drive referrals and repeat business? We did some research and came up with some excellent closing gift ideas to share with you. 6. Friday Freebie: 5 Checklists to Optimize Your Lead Gen in 2023We're well into the first month of the year—how's your lead gen plan going? If it needs a little nudge off the starting blocks, or if you just want to audit your processes and tools, nothing makes doing that easier than checklists! Whip your lead gen efforts into quick shape with these five free checklists for optimizing all aspects of your lead generation strategy. 7. What the Housing Market Could Look Like in 2023The housing market is influenced by a variety of factors, including economic conditions, interest rates, and the availability of homes for sale. While it's always difficult to make predictions, there are a few key trends that experts are watching as we head into the new year. Here's a look at what we might expect to see in the housing market throughout 2023. 8. Top 5 Reasons Why Homes Today Need to Be Move-in ReadyWhile there will always be circumstances where an "as-is" listing is the best option for a seller, innovative new ways for homeowners to offer a move-in ready home solves the most common seller obstacles. Why is it vital that sellers avoid an "as-is" listing and bring their home to market move-in ready? Here are the top five reasons sellers will want their agents to list a move-in ready home. 9. 5 Ways to Start 2023 StrongRPR is here to help you elevate every aspect of your business by giving you access to data, reports, tools and inspiration that you can utilize to "wow" clients and close more deals. These five pointers will help you increase your productivity and expertise. Try one or all five to be more prepared and more successful in the coming year. 10. How to Create High-converting Landing PagesIf you could increase your return on investment (ROI) in your real estate business today, what marketing strategy would you use? Our best guess is to use landing pages. A landing page has a high chance of converting visitors into leads or potential clients. It gets even better when your website attracts massive traffic. Here are a few tips on creating a high-converting landing page for your real estate website.
MORE >
Creative Real Estate Blogging Ideas to Engage Your Audience and Drive Leads
MORE >
Request Earnest Money Transfer with Dotloop and Earnnest
Multiple dates Dotloop's new partnership with Earnnest makes the digital transfer of earnest money deposits simple and secure with banking-level encryption. Watch this short, 13-minute demo to learn more about this integration. Requesting earnest money as an agent What the clients experience is like Automated payment receipts Register now!
MORE >
Google Sheets + Your CRM = Open House Dream Team
MORE >
Top 5 Home Trends to Watch in 2023
Move over, chef's kitchens. Functional outdoor space is the new must-have for 2023 home buyers. Zillow data finds backyards are now being mentioned 22% more often in for-sale listings compared to last year, suggesting this once overlooked area will be one of the most sought-after spaces in the coming year. The evolution of the backyard tops Zillow's top five home trends to watch in 2023, based on Zillow's data and analysis. Backyards move to the forefront The humble backyard, once overshadowed by chef's kitchens and walk-in closets, is the new luxury for today's home buyers. Backyards are now highlighted in 1 out of every 5 Zillow listing descriptions. Mentions of patios and pools also surged, up by more than 13% and 11%, respectively, in 2022. "The rising popularity of outdoor features suggests the pandemic has changed the way we want to live for good, priming the backyard for a 2023 evolution," said Amanda Pendleton, Zillow's home trends expert. "When the pandemic forced all entertaining outdoors, homeowners reclaimed their backyards from the kids or the dogs. Now they're rethinking how that space could serve as an extension of their home in new, creative ways." In 2023, look for outdoor home gyms, natural pools alive with plants, edible gardens, and outdoor rooms for dining, lounging and quiet reflection. Kitchen islands get their glow up Today's ideal kitchen now includes a spacious island. This hub can seamlessly flex from breakfast bar to homework headquarters to dinner prep station, which is likely why there was a 19% increase in mentions of this multifunctional feature in listing descriptions on Zillow this year. "As we redefine the spaces in our homes, kitchen islands are being designed to accommodate dining and entertaining activities in the kitchen rather than the formal dining room," said Kerrie Kelly, creative director at Kerrie Kelly Design Studio. "In 2023, we will see a surge of larger and even double kitchen islands using unique colors and materials." Instead of islands blending in with the kitchen, expect to see them stand out in contrasting paint colors or wood stains. Different countertop materials, combination wood and stone worktops, and mixed metal fixtures and hardware will become more common. Look for homeowners to increasingly repurpose unique furniture pieces or vintage tables as islands. Mirrored walls are back A mirrored wall or ceiling might conjure up 1970s flashbacks, but this throwback feature is primed to make a 2023 comeback in a modern way. Mirrored surfaces reflect light and can make tight quarters feel more spacious. Today's mirrored wall is often antiqued and applied in a grid, adding character and an on-trend Parisian feel. Mirrored walls or ceilings are now appearing 12% more often in listing descriptions on Zillow. Privacy, please For nearly three decades, contractors have been taking down walls across America as homeowners and builders embraced open concept living. However, the pandemic exposed the fatal flaw of the open floor plan once everyone was living, working and schooling at home: the lack of privacy. A soundless space for video calls or a quiet sitting room for reading became more desirable than ever. More than a quarter of all Zillow listings now mention privacy or private spaces, a 7% increase over last year. As home buyers and homeowners seek out privacy, calm and quiet, expect the closed floor plan to make a return to style in 2023. Closed floor plans create cozy, comfortable, enclosed spaces within a home, allowing for bold color and design statements in each room. Homeowners who have open floor plans will look to compartmentalize their space through furniture layout and design to create private nooks and corners. The renovation generation The youngest homeowners will lead a new wave of the pandemic-era renovation boom. A new Zillow survey finds 48% of homeowners younger than 40 have tapped the equity in their home in the past two years, most commonly to pay for home improvement projects. However, 90% of those homeowners under 40 who took out a home equity line of credit or second mortgage, or opted for a cash-out refinance, have yet to spend all the money they borrowed, suggesting 2023 may be the year they complete all the renovation projects on their to-do list. Look for this younger generation of renovators to focus on projects that make their homes more sustainable, low-maintenance and high-tech. Investing in drought-resistant landscaping and smart-home systems are energy-efficient projects that can help save money, the environment and boost a home's value when it's time to sell.
MORE >
Track the Market with RPR Housing Data
MORE >
An Easy System for Generating Valuable Real Estate Testimonials
In the age of Google Review, Yelp,  and a plethora of other consumer information and review sites, simply having a nice website—or being a nice person, for that matter—just won't cut it for your business. For real estate agents in particular, this is where having authentic, credible testimonials to help set you apart comes into play. As a Realtor, in many ways your portfolio of real estate testimonials is just as important as your database of prospects. In this post, we'll cover two things: How to generate valuable real estate testimonials from future business How to generate valuable real estate testimonials from prior business Developing a system It's probably helpful to distinguish between asking a client for a positive, public review or recommendation and a full-blown testimonial that you can use on your personal website and in marketing materials (for the purposes of this post, we'll treat them the same). Regardless of the specific "ask," you need a system to convert your happy clients into valuable testimonials as they close escrow (strike while the iron is hot!). Below is a framework for a testimonial system we've seen work well: Inquire about setting up a one-hour engagement review (aka, "How'd I do?") meeting. Get a verbal agreement to participate Choose a time and place for the meeting that is most convenient to your client Find out (you should already know) what your clients love to drink (good coffee, tea, wine, scotch, etc.) and bring it along for them to enjoy at the meeting Start the meeting by asking your client to write answers to the following questions: Would you recommend me as a real estate agent to your friends and family? If so, why? In what areas did I excel as your real estate agent? In what areas could I improve for future business? Explain to your client how you plan to use this information by showing them examples online If you're asking your client to leave a review for you on a specific site, have the site open on your laptop and walk them through the process (account creation, writing the testimonial) After the meeting, don't forget to send a thank you note (and perhaps more of that special drink they like!) Capitalize on prior successes To garner testimonials from clients you've already been successful with, follow the framework below: Make a list of all past clients that you've spoken with in the last 90 days Call each person on the list and inquire about sending over an engagement review form For those who have agreed to participate, email them a PDF of the form containing the same three questions listed in #4 in the section above – along with instructions for any specific review sites you're targeting Follow up by sending a gift – even before they've completed the task Via email or phone, cover step #5 from the section above Make a list of clients you've been successful with but haven't communicated with in the past 90 days Find a good reason to reconnect with each person – email should suffice Wait 60 days Follow the same directions in above, starting with the "call and ask" (#1) To view the original article, visit the Zurple blog.
MORE >
6 Ways Agents Can Dominate on Twitter
MORE >
Secrets to Capture More Listings!
Tuesday, February 7, 2023 at 11:00 AM PST Some agents make it look like a breeze to secure those oh so coveted listings, while others struggle to catch the attention of sellers. Ever wonder why? How you market your business, how you use the tools available to connect with your database, and how you market your unique value in a way that matters is how you can capture more seller leads. Join Elm Street Academy to learn how you can use your online presence to market yourself as an expert so that when it's time for a seller to list their home, you are top of mind! Walk away with actionable knowledge: How to build brand awareness on your social channels Strategies to present yourself as an industry and community expert How to create an online ecosystem that drives results What you should (and should not) do to stand out to sellers Find opportunities to present your unique value proposition And much more Register now!
MORE >
7 Secrets to a Winning Virtual Listing Presentation
MORE >
A Guide to Real Estate Certifications and Designations: What You Need to Know
Real estate certifications are an important part of the real estate industry. They provide a way for agents to demonstrate their knowledge and expertise in the field, and can help them stand out from the competition. Certifications also give agents access to exclusive resources and opportunities, such as networking events, educational courses, and special discounts on products or services. With so many benefits associated with certification, it's no wonder why more and more real estate professionals are seeking out certification programs to boost their career prospects. What is a certification in real estate? Real estate certifications are a way for real estate experts to prove that they have knowledge in specialized sectors in the real estate industry. These certifications are issued by a number of real estate associations at state and regional levels. From a broker perspective, hiring certified real estate professionals is ideal — certified individuals will improve a firm's credibility, thereby increasing your chances for client referrals. What are designations in real estate? While the words designation and certification are often used interchangeably, there are some slight differences. A designation refers to specialized credentials for members of the National Association of Realtors. Designations offer extensive benefits for REALTORS® who pay annual dues and maintain membership with NAR. A licensed real estate agent can obtain a certification by paying a single fee and maintaining membership. Some examples of real estate designations include: Accredited Buyer's Representative (ABR®) Accredited Land Consultant (ALC) Seller Representative Specialist (SRS) Counselor of Real Estate (CRE) What is the best commercial real estate certification or designation? Investing in commercial real estate can be a great way for real estate professionals to diversify their portfolios and create steady income streams. Obtaining certifications in commercial investment real estate is a crucial part of establishing yourself as an expert in the field. CCIM (Certified Commercial Investment Member) is a certification recognizing the top experts in the field of commercial real estate investing. According to the CCIM Institute, "The CCIM lapel pin denotes that the wearer has completed advanced coursework in financial and market analysis, and demonstrated extensive experience in the commercial real estate industry." Some other commercial certifications include: Certified property manager (CPM) Society of Industrial and Office REALTORS® (SIOR) What is the best residential real estate certification or designation? Residential real estate is an ever-growing field, and there are many certifications and designations that can help professionals stay ahead of the competition. With so many options available, it can be difficult to decide which certification or designation is the best for a residential real estate agent. Here are some of the residential certifications recommended by NAR: Certified Real Estate Brokerage Manager (CRB) Certified Residential Specialist (CRS) Certified International Property Specialist (CIPS) Residential and commercial real estate certifications are becoming increasingly popular, as they offer a range of benefits that make it easier for real estate agents to conduct their real estate transactions with confidence and increased knowledge. Whether you want to become a real estate negotiation expert or get training in real estate business management, certifications can be a great way for today's real estate professionals to stand out from the competition. Along with designations and certifications, agents who invest in themselves and their education are proven to see more results! Want to boost your overall expertise? Explore education with Elm Street Academy. Elm Street Academy offers online and in-person educational experiences that are designed to educate, entertain and inspire. Whether you are just starting your business journey, or are a seasoned professional looking to "up your game" with the latest tech tools, marketing masterminds, and ongoing continuing education, Elm Street Academy is focused on supporting you every step of the way. Explore all Elm Street Academy educational opportunities here.
MORE >
5 Roadblocks Getting in the Way of Your Real Estate Success
MORE >
The Facebook Ad that Home Buyers Can't Resist
A sale, a bargain, a good deal—if there's anything consumers love, it's getting more value for their money. Realtor Jaime Resendiz uses that to his advantage in his advertising. By creating "price drop" ads for listings on Facebook, he attracts a ton of quality buyers. After all, even house hunters are looking for a good deal—especially in this economy. Watch the video above to learn: Two variations of the price drop ad How to create a price drop ad How to optimize for your business
MORE >
What's the Quickest, Most Effective Way to Earn Consumers' Trust?
MORE >
Center for REALTOR Financial Wellness: Tax Summit
February 1, 8, 15 and 22, 2023 at 11:00 AM PST REALTORS® are facing a long list of tax changes for the 2022 filing year. New and complex rules, annual inflation adjustments, and tedious documentation can impact any taxpayer without a plan or expert guidance. Hear from certified professionals and get the tips needed to save time and money while reducing your stress this tax season. Register to attend NAR’s Financial Wellness 2023 Tax Summit. Date and Session Details: February 1: Tax Guidance & QBI Overview for New REALTORS® February 8: Tax Trouble - Laws, Rules, & Decisions February 15: Tax Tips for Investment Properties & Second Homes February 22: Lower Your 2022 Tax Bill With This Unique Wealth Building Strategy Register now!
MORE >
8 Ways to Build a Successful Email List for Your Real Estate Campaigns
MORE >
The Home Improvement Projects Spring Sellers Should Tackle Now (and What to Skip)
Sellers gearing up for the spring home shopping season need to roll up their sleeves now and spruce up their homes if they want to attract a shrinking pool of buyers. Investing in improvements, maintenance and repairs could pay off when it's time to sell. New research commissioned by Zillow and conducted by The Harris Poll finds a majority of recent sellers (65%) take on at least two home improvement projects to prepare their home for sale, while Thumbtack data finds they can invest about $5,400 on average when hiring a professional to complete the most common projects. The average cost of the three most common home improvement projects recent sellers complete to prepare their home for sale, according to Zillow and Thumbtack. The survey finds that sellers who sold their home within the past two years most commonly completed interior painting (40% did this), carpet cleaning (35%) and landscaping (33%) before listing their home for sale. Data from Thumbtack shows the average cost of those projects adds up to $5,388, but can average as much as $8,249 in metro areas like Seattle-Tacoma and as little as $4,102 in metro areas like Miami–Fort Lauderdale. In addition to location, costs for these home improvements can vary based on the size and scope of the project. For instance, smaller landscaping projects, such as flower planting, lawn upkeep and shrub trimming, can cost several hundred dollars, while larger projects involving tree planting and sprinkler installation can cost thousands. "These projects can instantly boost a home's online curb appeal," said Amanda Pendleton, Zillow's home trends expert. "An inviting outdoor space, clean floors and a fresh coat of paint — particularly in the right color — can deliver a powerful signal to potential buyers that a home is well-maintained and contemporary. While sellers may be reluctant to shell out for these projects up front, those improvements can ultimately pay off, either by helping a home sell faster or for more money." Nearly 3 in 4 recent sellers (74%) believe the improvement projects they completed to prepare their home for sale helped their home sell. The top projects that recent sellers say helped sell their homes were interior painting (27%) and landscaping (21%). "A well-maintained home is one of the best ways for homeowners to attract buyers," said David Steckel, home expert at Thumbtack. "Thumbtack research finds a well-maintained home can sell for about 10% more than a similar home in average condition. Buyers are making life's biggest investment, and they want the peace of mind that they're investing in a home that was well cared for." When considering which projects to skip, only 11% of recent sellers thought appliance repair or replacement, and roof repair, maintenance or cleaning helped sell their home. Meanwhile, fewer than 1 in 5 of recent sellers (17%) believe completing a kitchen renovation to prepare their home for sale helped sell it. While costs vary depending on the work done and materials chosen, this project can average $10,355. Neglecting needed repairs and minor cosmetic updates can lead to seller regret, particularly in today's shifting market. The Zillow survey found that 30% of recent sellers think more home improvements or repairs would have helped them get a higher sale price. Separate Zillow research finds that about 2 in 3 real estate agents believe today's sellers are mistaken if they think they don't need to make home improvements before selling. Late April is traditionally the best time to list a home for sale, which means now is the time to get a jump on any repairs or improvements. Previous Zillow research found that the top seller's regret is that they didn't start the process of preparing their home for sale sooner. And one-quarter of sellers who made at least one home improvement before listing their home for sale say it took longer than expected. Today's housing market is far different than the frenzied pandemic era of bidding wars and record-fast sales. A recent Zillow analysis finds that homes are now lingering on the market for a median of 54 days, 45% longer than last year. However, the listings that are finding buyers are doing so in 18 days nationwide, suggesting the most appealing homes are still moving very quickly. A trusted local real estate agent can help sellers decide which projects are worth the investment based on the market in their neighborhood, and Thumbtack can help homeowners find a local professional to get the job done.
MORE >
10 Ways Real Estate Agents Can Get More Listings
MORE >
How to Network Successfully to Grow Your Real Estate Business
Successful networking is about developing strong interpersonal skills, increasing your brand awareness and discovering hidden possibilities others have to offer. It can help you build your sphere of influence and create valuable connections for you to tap into. We all know well-developed, in-person relationships keep on giving in more ways than one. Successful networking is a combination of confidence and preparation. Knowing how to network is a key skill in today's business world. Let's bring your networking skills to the next level! Here are five must-have's for killer networking to grow your real estate business: 1. Have an open and confident body language for the memorable first impression. You have about seven seconds to make a first impression. You want to come across as a confident business professional — a mover and shaker. Confident body language can help you accomplish just that. Open torso with uncrossed arms Head and chest up Shoulders pulled back Expand your body to take up space Mirroring other's body language Smile at people walking by Always offer to shake hands – this leads us nicely to the next networking technique. 2. Have a firm and welcoming handshake. A handshake is an act of confidence and respect when meeting another professional – approach it as such. Make it firm, warm and authoritative. I think the handshake is a secret strategic weapon. 3. Have intriguing conversation openers at the ready. Don't start your line of questioning with "What do you do?" It's tired and old. You want to be memorable. Here are a few suggestions for killer conversation starters: What is your favorite blog or podcast? What are you passionate about? What are your hobbies? 4. Have your mindset set to the giver mentality. Think how you can help other people, not how they can help you. The giver mentality results in authenticity and confidence. When we are in the taker mentality, we are in the scarcity mode and come across as needy. When we are in the giver mentality, we are in the abundance mode and we are at ease and a magnet for people. Being a giver helps you make meaningful business and personal connections. 5. Have a well-developed elevator pitch. Prepare your elevator pitch beforehand. Tailor it to the networking even you're attending. Stick to one to three sentences describing what you're all about – make it interesting by injecting a few interesting personal tidbits that can lead to a more in-depth discussion. An elevator speech is the easiest way to share who you are, what you do, and why you want to get to know another person in a quick efficient manner. When combined with a positive first impression and a confident handshake, this can lead to building valuable connections. Practice displaying a confident body language. Practice making a positive first impression. Practice your handshake. Practice and play around with your conversation starters. Practice tailoring your elevator speech to various audiences. Practice makes it more natural and second nature. To your networking success! To view the original article, visit the Zurple blog.
MORE >
What the Housing Market Could Look Like in 2023
MORE >
RPR for New Members: The Complete Beginner Series
Five dates, from Jan. 31 - Feb. 21 We know that there are many new challenges to getting started and growing your business. And RPR is here to help. As a REALTOR®, you have access to RPR, an essential tool for every member. RPR is included in your membership dues so there are no extra fees to access the platform. We'll show you how to create an RPR account and ensure your account is properly set up. RPR provides data, tools and property reports to help you get your business up and running. Here's an overview of what you'll find in RPR: Residential and Commercial Property Information Public record and MLS data Pricing and Prospecting Tools Market Analysis Tools Neighborhood information, school data, and walkability and livability scores Shareable Templated Reports for clients and customers In this brief 30-minute session, we'll provide you a high level overview of the RPR platform. You won't be disappointed! Register now!
MORE >
3 Ways to Make Every Listing Count
MORE >
The Ultimate Lead Generation Machine: How to Keep Your Repeat and Referral Gears Turning
Tuesday, February 14, 2023 at 11:00 AM PST Approximately 67% of real estate leads come from referrals and repeat business, and for many real estate professionals, repeat and referral business is their bread and butter! In this webinar, Elm Street Academy coaches will provide you with the steps on how to implement a system that is proven to generate more business. This system will teach you to accelerate your results by generating high-quality, low-competition leads that you can close! What you can expect to learn: How to identify high-quality leads Select the most effective lead generation strategy for YOUR personality How to provide value-driven content to each lead type Lead conversion strategies that drive results How to implement a complete repeat/referral marketing system Much, much more Register now!
MORE >
Friday Freebie: 5 Checklists to Optimize Your Lead Gen in 2023
MORE >
How to Create High-converting Landing Pages
If you could increase your return on investment (ROI) in your real estate business today, what marketing strategy would you use? Our best guess is to use landing pages. A landing page has a high chance of converting visitors into leads or potential clients. It gets even better when your website attracts massive traffic. While many people often confuse landing pages for home pages, landing pages are much more specific and have a single goal that is often highly targeted. Therefore, a high-converting landing page is one that automatically compels visitors to click the CTA (call to action) button, resulting in leads. Below are a few tips on creating a high-converting landing page for your real estate website. Target Audience For your landing page to be high-converting, you need to target your audience. Always start with the end goal in mind. Landing pages aren't meant for a general audience, but serve as a final destination for your internet users who click on your ads. Ensure that your landing page caters to the needs and questions of your audience, making them more likely to contact you for your services. Write a Compelling Headline Your landing page headline should captivate the visitor's attention. Headlines are the first thing visitors see when they get on your landing page. So the headline should clearly state your ad's value. If your landing page ticks this box, your chances of converting a visitor to a lead will increase. Keep It Concise and Simple A lot of users quickly get bored reading through chunky content. Ensure that your landing page content is concise and simple to avoid confusing the visitor with long paragraphs of endless information. It will be more difficult to seal a deal with a lead that needs clarification about your offer. So get to the point with information about the value of your product or service. Lean on Social Proof Although it may seem straightforward to exchange contact information for helpful content, as there is no financial cost to your audience, individuals are understandably guarded about their email and personal information. Trust is a crucial component of a successful landing page, just like in every real estate marketing effort. Therefore, Realtors should include reviews and other forms of social proof, such as certifications, awards or even earned badges, to show potential clients that their business is legit and trustworthy. Use Images and Video Efficiency is essential for landing pages. For example, a striking image or video can often be more effective than short headlines. So real estate professionals should use high-quality images to draw visitors' attention and show them how much value your brand offers. Additionally, the quality of your images or videos clearly reflects your brand, what it has to offer, and its value to others. That's why it's important that the media quality adds value to your brand's image rather than taking from it. Like every other component in your real estate marketing engine, landing pages need a complex web of interlocking methods to work in harmony to bring in new clients and listings. So as you narrow down on your target group and branch out to new targets, don't hesitate to explore fresh communication techniques and new approaches. To view the original article, visit the Realtyna blog. Further Reading 3 Keys to Creating Effective Real Estate Landing Pages Landing Pages: Your Secret Lead Conversion Weapon Landing Pages for Real Estate Seller Lead Generation
MORE >
Is It Time to Contact Tech Support? Answer These 3 Questions
MORE >
Optimize Your Online Listing, Step 2: Sharing Your Listing to Get Attention
Last year, we shared a three-step system for optimizing your online listing. Over the next several weeks, we'll be publishing a series of articles that breaks down each step one by one. Below is Step Two. See Step One here. Marketing real estate listings means sharing information across as many channels as possible. Accurate floor plans, advanced measurements and easily navigated 3D virtual tours capture attention and provide an engaging experience for both the consumer and real estate professionals. Once your listing is prepped, tidied and spruced up with virtual staging, you need to share its details to achieve the sale. Snippets of your virtual tours should spark interest in potential buyers and lead them into an exploration of every aspect of a property. Whether you share in the form of a teaser reel on your preferred social media channel or share through your MLS platform, it is important to offer accurate and enticing particulars about the seller's home. The question is, what do you share, how do you share and when do you share? What to share It's no surprise that pretty much everyone is using the internet when searching for a new home. Recent statistics indicate that 97% of homebuyers are online and actively seeking information long before they contact their real estate agent. Listing a property and getting it viewed is simple with a few real estate marketing tips. Start by sharing reliable information. Technology leaders like iGUIDE provide everything you need to list a property. Professional photos with easy-to-navigate floor plans allow potential buyers to see the listing from a variety of different viewpoints. Reliable square footage calculations and laser-accurate room measurements help a homebuyer in the decision-making process. In a recent survey from NAR photos, details about a property, 3D tours and floor plans ranked high on the "very useful" list of features they wanted to see on the web. Get that sold sign ready by speeding up the appraisal process when you share ANSI-Z765-2021 compliant floor plan measurements for all your residential listings. How to share Once you upload your listing data into your MLS platform, you are sharing information instantly. Consumers and agents around the globe can visit your 3D virtual tours where you can share images, guided video tours, and highlight pertinent property information and links to your website. Step-by-step guidelines are available to show you exactly how to create attention-grabbing social media posts for Facebook and Instagram. Even if you are not tech savvy, you can share and create captivating posts yourself. Start by sharing on your personal social media accounts, and once you are familiar with the system, you can set up a business page to attract more clients. Build your brand around specific areas you farm by letting everyone know when you get a new listing. You can quickly become the go-to agent with a bit of creativity, a few hashtags and some teaser reels. When to share They say timing is everything. Knowing when to share your listing's information can help get the word out to your target audience. Use social posts to your advantage at the onset of your new listings and follow through with regular posts to update about open houses, neighbourhood happenings and when the property gets sold. Real estate marketing tips from experts like Tom Ferry highlight the importance of hiring professional photographers and using technology like virtual staging and 3D virtual tours to allow potential buyers to visualize themselves in a home. With the help of analytics, you can share important information with your seller about the number of visits your listing is getting and the length of time visitors are browsing through the information. Share this information at regular intervals with your sellers to highlight your marketing efforts in getting their house sold. Competition can be fierce. Give the seller a reason to choose you. Show them the great ways you market real estate on their behalf by providing access to all the information a homebuyer needs to make a decision. When marketing real estate, think of making a connection with the consumer rather than selling them something. Not everyone will be ready to purchase a home right now, but when you share engaging content in an easy-to-understand format, your name will be at the forefront of their minds. Building relationships takes time and the best way to grow the relationship is to nurture it by providing valuable information. Remember, you are not the only real estate agent out there, but you can capture leads by capturing attention. To view the original article, visit the iGuide blog. Other articles in this series Optimize Your Online Listing, Step 1: Staging Your Listing with Virtual Tools Optimize Your Online Listing, Step 3: Show Results to Your Clients
MORE >
Tap into Big Data with RPR and Esri Tapestry Segmentation
MORE >
How to Take Advantage of this Real Estate Market
Agents, how are you viewing this market shift? Rather than seeing it as a slow-down period, you should be thinking about it as your chance to gain the upper hand and boost your business for years to come. Now that you can come up for air, it's time to focus on your business, budgeting, and best practices. With the new year just arrived, now is the perfect time to be planning out your action plans for 2023 and beyond. Here's how you can take advantage of the market conditions to get ahead in your business. 1. Talk to Your Team With the market slowing down, this gives you a fantastic opportunity to resync with your team. As a first step to making the market work for you, you want to check in with all of the people who power the business and get their feedback on: What's working What's not working What they need help with What ideas they've come up with for improvements What their goals are for the next year This can help you get a real-time status update on your team's collaboration, productivity, and process. Opening the line of communication can also boost team morale and empower every individual to step up and share their unique insights. Pro Tip: To make this process as efficient as possible, we recommend that you give your team time to think about what they'd like to say. Set a formal meeting time and explain to them what you'd like to speak about so they can gather their thoughts in advance, rather than bringing it up unannounced — which may catch your introverted team members off-guard, preventing them from sharing their point of view. 2. Think About Connecting Your Front and Back Office Is your front and back office humming together in perfect harmony? If not, you should be thinking about how you can create seamless collaboration between your client-facing and team-facing tasks. Think seamless syncing of systems, instant data access, and a user-friendly transaction management portal that keeps everyone in the loop — helping you work better together. 3. Revisit Your Budget As we're arriving at the end of the year, it's the perfect time to revisit your budget. Take a long, hard look at your finances for the 2022 year. Pay attention to where you were overspending, where you underspent, and where you can cut back on waste. An important thing to think about when looking at your budget is that you want to be investing in tools that will generate solid returns for your business. You don't necessarily want to cut back on the tools and infrastructure that keep your business running strong. Otherwise, you could be cutting back your spending — at the expense of reducing your profitability. A strategic budget puts your dollars to the best use in order to generate more financial gains in the future. 4. Refine Your Tech Toolkit How did your tech toolkit perform for you this year? With the market slowing, it's a fantastic time for you to audit your technology. We're moving into a digital-first world, and the best agents are relying on their technology to empower their business models in the new year. Even if you don't make any changes to your tech, you might want to reach out to support teams to find out if there are any updates that you weren't aware of. You may also want to inquire about any additional training you can get to help lock in your team's expertise with their toolkit. 5. Clean Up Your Database Finally, you should take the time to clean up your database — getting it ready to do its best work in the new year. 5 To-Do's to Improve Your Database Make sure all information is current and accurate Fix any typos or mistakes in your contacts Incorporate any new information you may have gathered into your contacts Segment your contacts into categories Tag your contacts based on where they are in the transaction timeline To view the original article, visit the BoomTown blog.
MORE >
Top 5 Reasons Why Homes Today Need to Be Move-in Ready
MORE >
Mortgage Rate Trends We Can Expect in 2023
Man, talk about them mortgage rates! Mortgage rates have been on the rise in recent years, but there are signs that they may level off in 2023. The average 30-year, fixed-rate mortgage was 6.42% for the week ending December 29, up from 6.27% in the previous week. While that rate increase broke five consecutive weeks of declines, it's still down from last year's high of 7.08% November 10 and October 27—the highest rate in more than 20 years. Numerous experts are predicting a drop in mortgage rates this year, and in this blog post, we'll explore some of the reasons why mortgage rates could drop, and what it could mean for potential homebuyers. Read on to see the factors and mortgage rate trends that we can expect coming for us this year! The state of the economy is one of the main factors that might result in lower mortgage rates in 2023. The U.S. economy is currently experiencing rapid growth, low unemployment, and rising wages. However, a lot of experts believe that this growth will slow down in the upcoming year, which might cause inflation to fall. When inflation is low, interest rates are pushed lower, which could result in lower mortgage rates. Mortgage rates may be lower in 2023 as a result of the Federal Reserve's monetary policy, which is another factor. Mortgage rates are directly impacted by the interest rates that are set by the Fed for the nation. In order to boost the economy, the Fed has kept interest rates low recently, and they have said that they intend to do so for the foreseeable future. This policy is likely to continue this year which could lead to lower mortgage rates. Mortgage rates may decline in 2023 for a third reason: increased competition among lenders. Due to the increased competition in the mortgage market, lenders will compete for customers by presenting more enticing terms and lower interest rates. Because of the increased competition, mortgage rates may be reduced for borrowers. Finally, the recent modifications to the tax code may also affect mortgage rates in 2023. The amount of interest that homeowners can write off on their taxes has been restricted by the new law. This might result in fewer people applying for mortgages, which would reduce demand and lower rates. Now, don't get on your high horse — it should be noted that these are only predictions and that there is no assurance that mortgage rates will decrease in 2023. But if they do, it might be fantastic news for prospective homebuyers. Less expensive mortgage rates would make it simpler for people to purchase a home, which might encourage more people to do so and strengthen the housing market as a whole. It's important to keep in mind that even if mortgage rates do drop, it's not necessarily the best time for everyone to buy a home. It depends on one's personal financial situation and long-term goals. Before making any decisions about buying a home, it's important for real estate consumers to consult with a financial advisor and consider all of their options. In conclusion, while no one can predict the future with certainty, the signs point to the possibility of mortgage rates dropping in 2023. The state of the economy, the Federal Reserve's monetary policy, increased competition among lenders, and changes to the tax law are all factors that could contribute to this trend. If mortgage rates do drop, it could be a great opportunity for potential homebuyers to take advantage of lower rates and purchase a home. To view the original article, visit the Transactly blog.
MORE >
6 Creative (and Useful!) Closing Gift Ideas
MORE >
How Realtors Should Speak to Their Clients About Home Concierge
Offering home concierge is one way that Realtors are distinguishing themselves from competitors. Even if you aren't familiar with home concierge, you've probably heard the term used in reference to hotels. True home concierge is a service that renovates homes, working with the client from start to finish. This can be a valuable tool for Realtors working with certain clients. Imagine that your client needs work done, but they settle for selling as-is because they've never heard of home concierge. By educating your clients about home concierge as an option to explore, you could be drastically changing their financial situation. In this article, we'll explore various ways to present home concierge services to your clients. Use a CMA (Comparative Market Analysis) as the starting point The first step is explaining home concierge to a client without making their head spin. To do this, show them real examples of how it will positively impact their home-selling experience. You can do this by introducing a comparative market analysis with other properties in the area. Show clients that renovated homes in the neighborhood have an increased value which is going to open their eyes more. Afterwards, circle back to their own home and point out specific areas that could be upgraded. The truth is, most buyers are looking for a turnkey home where they could simply move in without doing work to their new property. It's much easier to transition into home concierge services that will take care of renovations this way. Explain how financing works Not everyone has the cash on hand to invest in renovations. Financing is one of the main reasons why a home seller might steer clear of making necessary upgrades that could increase their home's value. That's why explaining how financing actually works with a home concierge is an appealing conversation to have with a client. Home concierges front the renovation costs so that your clients don't need to burn through their own pockets. They know how to make cost-effective repairs in order to maximize the profit once the home sells. Concierge companies treat the process like a home flip. They have refined the rehab process over hundreds of flips, starting with estimates for the project, all the way through completion of work. Their experience gets the job done quickly utilizing their expansive network of contractors and project managers. Since they are financially invested in these flips, they are incentivized to finish flips in a timely manner, enabling them to save on holding costs. Hands-off project management Your clients are probably busy people, they don't want to spend their spare time renovating. It's common for homeowners to ignore necessary renovations because they simply don't have the time to complete a project. It's taxing to do research about the latest trends and learn about how much everything should actually cost. As a Realtor, home concierge is an opportunity to add value by giving your clients time back. A concierge service will manage the project while you build up hype for the newly renovated home. Your client experiences the upside of selling a renovated home without committing their own time to the project. Contractors are already vetted and have tight relationships with a home concierge. Clients don't have to worry about overpaying or making excessive repairs. The concierge company also maps out the budget for projects from start to finish. Everything from design and sourcing materials, to working as a liaison with contractors will already be done for the client. Sell for a profit Who doesn't love hearing about how much money they could potentially make? With a true hands-off experience, the homeowner gets to sit back while everybody goes to work for them. The Realtor does their job on the marketing side, including reaching out to buyer agents and creating before and after renovation pictures. The home concierge takes care of rehabilitation so the home becomes a turnkey property for potential buyers. The end result is a maximized profit for the client once the home is sold. Not to mention, you and the client get updates every step of the way. Provide the ultimate concierge experience Speaking to a client about home concierge services could create a win-win situation for everybody involved. Revive Concierge takes pride in democratizing the sale of homes for homeowners using our experienced renovation system. Revive makes it as easy as possible to map out a renovation plan, finance the project, and maximize profit for homeowners. If you're a Realtor, get in touch with us today and see how we can help create a turnkey home for your clients. To view the original article, visit the Revive blog.
MORE >
5 Ways to Start 2023 Strong
MORE >
Your Social Media Game Plan for 2023
In a recent Real Trends feature on the five technology trends agents need to embrace in 2023, Stuart Sim of Chime Technologies touched on the power of social media and how it can help real estate professionals capture mindshare, build their brand, and gain the trust of potential buyers. You may already know social media is a critical business development tool, but how do you go about making it a power tool for business growth in 2023? Stuart offered five practical tips you can use right now in a recent webinar. Read on for the highlights or watch the full episode here. 1. Showcase your local knowledge. Listings alone will not build a successful social media channel. While they should be part of the content mix, be sure to incorporate meaningful local content that positions you as a valued resource beyond real estate. For example, offer insight on local events, restaurants, neighborhoods, schools and the like as it encourages people to follow, knowing they will gain the inside scoop. This will not only help build out your sphere of influence but help the community get to know you and build trust over time. 2. Don't be camera shy! Don't be afraid to take video of a new listing, an open house, a great new park, or local business. Your followers will appreciate an opportunity to get to know you better and are more likely to then comment, like, and share your posts! Adding a dynamic, personal layer to your social presence helps to differentiate from the status quo and build your local presence more quickly. 3. Let your fans do the talking for you. Capture and share positive testimonials from past clients to help build trust among your target audience. As consumers, we want to hear from people like us, so incorporate the client voice across your social channels whenever you can to emphasize the unique value you bring to your clients. 4. Dig into the data. Leverage built-in analytics to help guide your marketing plan. Review to understand not only how many people view your posts but which posts do the best, which content resonates with followers, how long they are spending on your page, where is the highest level of engagement, what time of day performs best, etc. With a clear understanding of which posts work effectively and when, you can better plan for and schedule meaningful posts regularly to maintain a healthy cadence of relevant content. 5. Stay consistent. Once you start on this social media journey, you can't slow down! As you build greater awareness, your followers will come to expect a regular cadence of content and we all know how fickle attention spans can be should your posts start to wane. While this requires dedication, there are valuable tools available to support you in this journey. To view the original article, visit the Chime Technologies blog.
MORE >
7 Adjustments That Will Make You Better on Camera
MORE >
Tips for Effective Calls-to-Action on a Real Estate Website
So you've built your real estate website, but it's seemingly not converting enough leads for you. There are various reasons that could trigger this undesired response. In case you've overlooked the possibility of adding calls to action throughout your website, let's discuss how you can fix that right away. What Is a CTA? First, we'll explain what a CTA (call to action) is and why it is important. The phrase explains itself: "call to action!" A call to action is an attention-grabber and the first step in the client's engagement with your site. Whether you were interested in learning more about a service or registered on a website through a bright pink colored button that said "Register today!" we've all seen (and clicked) on a call to action before. It sounds pretty simple, but knowing how to effectively use these calls to action allows you to convert more leads through your website. As a real estate agent, you can use a CTA to guide your potential leads into various actions like: Signing up for a newsletter Scheduling an appointment Receiving a home valuation In short, calls to action are a great way to engage your leads and introduce them to your retention funnel. What Should Your CTA Look Like? Now that you understand why you need a CTA in the first place, know that not all CTAs will convert. A good CTA is visually inviting. This can be done by using suitable color schemes and ensuring that the CTA is visible. The text needs to be as straightforward as possible and offer value to the target audience. Calls to action can also appear in different varieties, and luckily, this gives you room to target various sections of the page in more visually engaging ways. How Do You Use a CTA? You're getting closer to finally adding your most vital source of lead conversion to your website. Now the question is: How should you use a CTA on your website? The reason why it is vital to answer this question is that too many calls for action can risk confusing your clients. The most popular advice is to use only one CTA upfront on your landing pages as this provides clear focus and direction for the client. It's also best to focus on one CTA per page if your page is short; for longer pages, the same CTA can be repeated up to three times. Another rule is to make sure that the CTA is relevant to the content of the page. For example, if you publish a home-seller guide, the lead reading the guide would probably be more interested to move forward with a home valuation than an email update for new listings. Final Summary Each practice of a real estate agent is different, therefore there is no go-to catchphrase for all. Knowing the process of using calls to action to your advantage is a great way for you to get started. And drafting ideas on what you can offer your potential clients, whether it's a home loan or an end-of-the-year sale, goes a long way to get your brand ahead of the competition. To view the original article, visit the Realtyna blog.
MORE >
Blogging for Real Estate Professionals: Give More Value, Get More Business
MORE >
Realtor.com Launches Enhanced Listing Intelligence for Agents
In a cooling housing market, real estate professionals may find they have to work harder to win a listing and make a sale. New enhanced listing intelligence features from Realtor.com put predictive insights from listings at agents' fingertips, making it easier for agents to demonstrate their value and knowledge of local market conditions, amplify their marketing tactics for their clients, and close deals. Millions of homeshoppers visit Realtor.com each month. Understanding how these buyers are searching in a local market can be a valuable resource and powerful selling tool for agents in today's shifting market. With the new suite of features, real estate professionals now have access to valuable listing intelligence, including: Buyer info: See the total number of potential buyers in their local market on Realtor.com and those who've submitted inquiries on the site with a budget range that matches the listing. Buyer demand: View the top three ZIP codes from which a listing's buyer interest is coming on Realtor.com. Moreover, the new features share the percentage of Realtor.com listing traffic coming from within the listing's city, the listing's state, other states, and internationally. Listing completeness: Gain insights about how complete their property listing is and suggestions for improving it with additional photos or listing description information. Performance score: Understand a property listing's performance and how it's attracting and engaging potential buyers compared to similar listings in that price range and ZIP code on Realtor.com. Market trends: See local market trends seen across Realtor.com, including median days on market, median list price, total number of homes with price reductions, and more. According to a recent consumer survey from Realtor.com, nearly 9 out of 10 home sellers worked with an agent to list their home for sale. Agents and brokers can use Realtor.com's advanced listing intelligence features to help convert leads into clients with market intelligence and trends insights, as well as to help inform and manage seller expectations. Agents can also use the intelligence solutions to keep their homeowner clients informed and engaged throughout the selling process with automated, personalized and customizable reports about their home's performance. The report also provides sellers with insights about recent trends in their local market that have been seen across Realtor.com, such as median days on market, median list price of homes, the percentage of homes with price reductions, and more. Real estate professionals can access the new listing intelligence features at no cost from the Listing Manager section of their Realtor.com Pro Dashboard. Learn more here.
MORE >
Texting Real Estate Leads and Clients: When is it Appropriate?
MORE >
Property Management 101: Tips for Real Estate Agents
As a real estate agent, property management can be a challenging but rewarding aspect of your business. Properly managing properties can help maximize profits for your clients and ensure that their investments are well taken care of. If you feel like this blog post is for you, continue reading on for eight great property management tips that real estate agents can keep in mind! 1. Communicate effectively with your clients. It's important to keep your clients informed about the status of their properties and any issues that may arise. This includes providing regular updates on the financial performance of the property, as well as any maintenance or repair needs. Make sure to also establish clear lines of communication so that your clients know how to get in touch with you when they have questions or concerns. 2. Set clear expectations for tenants. When working with tenants, it's important to establish clear rules and expectations from the start. This can help prevent misunderstandings and conflicts down the line. Make sure to outline the terms of the lease agreement and explain any rules or policies that tenants need to follow. 3. Stay organized and keep good records. Property management involves managing a lot of different details, so it's important to stay organized and keep good records. This can include keeping track of financial documents, maintenance records, and communication with tenants and clients. Investing in a good property management software can also help streamline your workload and keep everything in one place. 4. Stay up to date on local laws and regulations. As a property manager, it's important to stay informed about local laws and regulations that may impact your clients' properties. This includes zoning laws, rental regulations, and any other laws that may affect how you manage the property. 5. Invest in regular maintenance and repairs. Properly maintaining a property is key to ensuring that it stays in good condition and is attractive to tenants. This can include routine tasks like cleaning and landscaping, as well as more significant repairs or renovations as needed. By investing in regular maintenance and repairs, you can help prevent bigger problems from arising and protect your clients' investments. 6. Screen tenants carefully. Choosing the right tenants is crucial for successful property management. To find reliable and responsible tenants, it's a good idea to conduct thorough background and credit checks. This can help you identify any red flags and make informed decisions about who to rent to. 7. Be responsive to tenant needs. Tenant satisfaction is crucial for maintaining a successful rental property. Make sure to be responsive to tenants' needs and concerns, and work to resolve any issues in a timely manner. This can include everything from repairs and maintenance to questions about the lease agreement. 8. Set competitive rental rates. Setting the right rental rate can help attract quality tenants and maximize profits for your clients. To determine a competitive rate, consider factors like the location of the property, its condition and amenities, and the local rental market. Regularly reviewing and adjusting rental rates can also help ensure that you're maximizing profits over time. Overall, being proactive and keeping a close eye on the market can help you make informed decisions about how to price your rentals. Overall, effective property management requires a combination of good communication, organization, and attention to detail. By following these tips, you can help ensure that your clients' properties are well taken care of and that their investments are maximizing profits. Credits to the following sources for the inspiration behind this post! Make sure to check out their articles as well for great property management tips. Upkeep Media Servicemaster Clean Reminder Media To view the original article, visit the Transactly blog.
MORE >
The Ultimate Realtor Toolkit
MORE >
How to Make the Most of Your Real Estate Website
Your real estate website is one of the things that represents you and your business. You want your website to tell a story, contain helpful information, and show that you are the go-to person in your community or specialty market. Branding The branding you have on your website is crucial because it should represent you and stand out with specific colors, themes, slogans – whatever you want to do to showcase you and your business! You also want to match your branding across all print and digital marketing. You want to stand out from other agents in your area. If your website is cookie-cutter like everyone else in your brokerage, it would be difficult for someone to know that you are the agent they need. About Me Page You want to have an About Me page on your website. This page should tell the story of you and your business. People like to know about someone before hiring them. Think about it: would you hire someone for such an important transaction without knowing a little bit about them and how they do business first? Add a Blog Blogs are another important part of your real estate website. If you enjoy what you do, like to talk about it, and want to share your knowledge with others, write a real estate blog! Keep a few basic concepts in mind and jump right in. There are ways to get help from the community, too. If you hear the same questions time after time, take those questions and make them into blog posts. You can position yourself as the local real estate expert by posting regularly about the transaction process and local market trends. Community Pages Community pages can be a great source of information for people visiting your website. On these pages, you can have area searches and information about the community. Include links for weather, events, landmarks, etc. These are great because they allow someone to get a feel for a specific community instead of just one specific house. Testimonials Page Since we live in a world where most people rely on referrals and reviews, you should have a testimonials page on your website. A testimonials page allows people to find out how you interacted and solved problems/roadblocks along the way. Testimonials can sometimes be challenging to get, but consistently stay in contact with past clients (without bugging them) if you need more testimonials. Video testimonials would be great also as research shows people like watching videos more than just reading text. IDX Property Search Other things you can have on your website include an IDX Property Search (very helpful for people who are looking for a home), buyer resources and information for sellers too. Always remember to ask yourself a couple of questions when creating your website. What would I find helpful if I were looking to buy or sell a home? What kind of information would I find valuable enough to return to someone's website multiple times? What types of things would I like to see on my real estate agent's website? Answering these can help you build a resourceful website people will see as full of valuable information. To view the original article, visit the IXACT Contact blog.
MORE >
Friday Freebie: 57 Real Estate Lead Generation Ideas for 2023
MORE >
Keep Your Education Going for Your Business' Health
Being an agent is more than just helping with residential or commercial transactions. It's about nurturing your relationships and educating your client base to make the processes that much easier to handle for all parties involved. However, there is a facet to real estate that isn't often recognized: education. Education Goes Beyond Continuing Education Classes While continuing education classes and the credits earned are an essential part of having a successful career in real estate, there's more to your education as a successful real estate agent. In fact, an agent should go above and beyond just the real estate licensing exam and National Association requirements. Think beyond the basic definition of "continued education." Continued education also refers to understanding the tools within your vertical, how they change, how practices change with them and ways to integrate them into your everyday processes. On top of your tools changing, the platforms where your tools are most likely to reach others outside the real estate industry also have their own sets of rules. For example, best practice for social media is to post between 15 and 30 times a week, depending on your preferred platform. On top of learning those best practices, you may need to break down the psychology behind why certain pitch lines work over others, or why some email subject lines are getting more attention over those you may have painstakingly created. Maintaining your education beyond real estate courses is a great way to keep your skills sharpened while staying openly informed about the changes in both the digital landscape and within the industry itself. Ask Your Broker for Direction If you're struggling with a place to start for your furthered education, ask your real estate broker. While a brokerage firm may have their set requirements for maintaining your education, they may have additional resources for those hoping to expand beyond their current position. If your broker doesn't have exactly what you're searching for, open conversation for more educational resources trending with the industry and consumers. They may be able to negotiate with companies and services to provide trainings within the office. Best Business Practices Should Always Be Top of Mind As a real estate professional, you should always think of your real estate business as a living facet of your career. Maintaining the best business practices, such as developing a personal growth plan or content marketing strategies, is an assured way of maintaining your professional presence and helping your business grow to scale. Being a new member of the industry out to get your license or seasoned within the market, always find ways to scale and maintain your business. Keep your education at the top of everything you do, acknowledge where you could learn more, and adapt to ensure you and your clients are getting the most out of your business. Want to boost your expertise? Explore education with Elm Street Academy Elm Street Academy offers online and in-person educational experiences that are designed to educate, entertain and inspire. Whether you are just starting your business journey, or are a seasoned professional looking to "up your game" with the latest tech tools, marketing masterminds, and on-going continuing education, Elm Street Academy is focused on supporting you every step of the way. Explore all Elm Street Academy educational opportunities here.
MORE >
Optimize Your Online Listing, Step 1: Staging Your Listing with Virtual Tools
MORE >
Our Top 10 Most-Read Articles of December
Happy New Year! Before we dive fully into a new year and a new decade, let's take a look at the month and year that just passed. As our regular readers likely know, each month we publish a list of our most read articles. But every December, we go one step further and count down our 10 most popular articles of the year. You can see the full list of our best articles of 2022 here. Below is our final monthly list of articles from 2022. Check out what your fellow agents and brokers were reading during the final days of the year just passed. 1. Friday Freebie: 42 Customizable Posts for Social MediaEver wish social media had an easy button? So do we. Social media has long been an effective place to generate leads, advertise listings and open houses, and to connect with consumers in your area. But it's not always easy to come up with effective post ideas. In this week's Friday Freebie, download a collection of 42 easy-to-edit social media graphics that will engage your community all year round. 2. 7 Staging Tips to Help Your Listings Sell FasterStaging a home for sale may require some extra pre-sale prep, but the time and money reap plenty of rewards. Nearly a quarter (23%) of buyers' and sellers' agents said that a staged home received an offer 1% to 5% higher than a similar home that hadn't been staged. While each home is different, these seven tips offer a starting point for every listing. 3. 2 Steps to a 2023 Social Media Plan You'll Actually UseWe want to make planning and executing a social media strategy for 2023 as simple as possible for you. So here are two easy steps and 100+ post ideas to help you do just that. 4. What's Coming for Open Houses? Predictions for 2023With 2023 around the corner, we are wondering again whether open houses will be the thing agents turn to with confidence. No matter what happens, though, one thing is for certain: Open houses will be different. Here's what we expect agents will see with open houses in the new year. 5. In a Slumping Market, These Buyers Could Find AdvantagesFor some buyers, the market is friendlier than it was months ago. Despite inflation, skyrocketing interest rates, and the threat of an impending recession, some homebuyers could benefit from the current state of the market. So, what types of buyers could find this market more accessible to purchasing a home? 6. Holiday Light Map Campaign: A Step-by-Step Guide to Seasonal Lead GenerationGive your seasonal marketing a bit of glitz and glimmer by highlighting holiday light displays in your area. This Facebook campaign idea can passively generate real estate leads for you all season long. All it takes is a little bit of set-up. 7. 5 Best Photo Tips for Real Estate AgentsMany agents believe their photography stacks up against their competition and remain committed to taking their own listing photos. If you are determined to take the do-it-yourself route for listing photos, here are five tips the experts recommended you need to know. 8. How to Use Real Estate Market Statistics to Attract Sellers and Win ListingsWe spend a lot of time talking about how to market to home buyers. But it's important to market to sellers too. And it's easy to do. Before making a decision, sellers should be familiar with the real estate market in their area. Here's how to use real estate market statistics to attract sellers and win listings. 9. How ChatGPT Can Help You Generate Real Estate Marketing IdeasRealtor Jaime Resendiz uses an AI bot known as ChatGPT to, well, chat and have a dialogue that results in all kinds of marketing ideas. He uses ChatGPT to come up with ideas (and some text) for social media, blogs, videos, ads, listing descriptions, and more. Learn how you can leverage ChatGPT in your business—and work smarter, not harder in 2023! 10. Get Great Real Estate Testimonials, Every Single Time (in 5 Simple Steps)You had a great working relationship with a past client, but unfortunately didn't have an opportunity to get a testimonial or online review from them. Now, a year and a half later, you're afraid it's too late. To help overcome this challenge, we'll answer two vital questions: 1) How do you continue a long-term relationship with a past client in a meaningful way? AND 2)How do you capture testimonials from clients you haven't spoken with in a while?
MORE >
12 Real Estate Email Marketing Mistakes Every Agent Can and Should Avoid
MORE >
What You Need to Do Daily, Weekly, and Monthly to Be the Go-to Expert in Your Market
From how you spend your time to the big decisions you make, what you do today impacts the experience you'll have tomorrow. The past shapes the future, but you have control over your situation right now. If you're ready to become the best real estate team in your market, start today. Becoming Accountable to Your Business Goals Visions of amazing success require amazing action steps to make them real. The one thing holding you back from becoming the go-to expert in your local market is your team's accountability. Everyone sets goals, but not everyone achieves them. What separates the ones who want it from the ones who attain it? Accountability. Accountability is your ability to make a goal and get there. By being accountable to your goals, you will put in the work to make them a reality. Accountability empowers your goals with sustained activities and best practices, allowing you to do what you set out to do — rather than never making it because you didn't actually take the steps to get there. Earning Your Expertise Right now, it's more important than ever to know your stuff. Real estate agents who want to increase their market share need to have a finger on the pulse of their local markets and a constant eye on national trends. If your business goal is growth, you need to attract more leads and lock in their business by rolling out a five-star experience from click to close. This all happens when you're the expert in your market. That's what makes buyers and sellers trust you, viewing your value as an irreplaceable asset to their transactions. Becoming the expert doesn't happen overnight. And, even if you are the expert, you have to work hard to maintain your thought leadership in the industry. If you want to earn your expertise, you need to deploy accountability strategies. Accountability Starts Today: Here's How Ready to become the best team in your market? Up your expertise by improving your accountability culture. If you want to set your real estate business up for success, here's what you need to be doing monthly, weekly, and daily. Do These 3 Things Every Month Plan to take your team to annual and quarterly industry events, like Inman Connect, that will keep your sphere tapped into the world of real estate. Review the latest data and research publications shared by the National Association of REALTORS®. In addition to the many articles released predicting the latest trends, the monthly reports for Existing Home Sales show key market data and upcoming predictions that can help you guide your clients. Check out the latest coverage on national trends from HousingWire. This can be a great way to tap into the latest real estate conversations and hear the perspectives of research firms and thought leaders. Pro Tip: Take what you're learning and share it with your sphere of influence! Convert these data insights into regular market reports that you can send out as a newsletter to your database contacts. This can be a simple touchpoint that keeps you connected with your leads and past clients by sharing a valuable asset. After all, everyone has questions about the housing market. If you can answer those questions, you're elevating your position as the expert in your market. What to Do Every Week Look at your local data and specs. To make this part of your team's workflow, you can set aside 30 minutes in your weekly meeting to review market performance, trends, and the numbers that everyone on your team needs to know. Discuss an action plan with your team based on the market data. Local experts are always responding to the real-time circumstances of the market. To best serve your clients, map out a team-wide strategy for the week that can be deployed by the entire team. Invest one hour into training. Make a strong effort to keep up with your tech tools and troubleshoot any issues your team members may be having with your software. Keep on Track with Daily Actions Check out your local MLS. Is there anything new, from sales to listings? To be the expert, you need to know exactly what's going on in your market day in and day out. Think of this like reading the newspaper and invest a few minutes every day to explore the MLS. Keep in touch with leads. Every day is an opportunity to stay in front of your sphere. As you reach out to your active clients, follow up with leads, and stay in touch with your past clients, always operate with a service-driven mindset. Communicate with your team. Always have an open line of communication connecting your group where you can deal with any issues, stay on top of transactions, and plan for future wins. To view the original article, visit the BoomTown blog.
MORE >
Democratization of House Flipping
MORE >
Knowing What to Share on Social Media
When it comes to social media, it's a big deal to be engaged. You must go beyond that daily post and respond to comments and questions on your various feeds. Sharing your advice, tried-and-true best practices, and niche expertise are some of the most long-lasting ways to build your personal brand and lend more credibility to your organization. Engaging and sharing valuable information shows potential clients that you have a genuine interest and you are an actual person – not some app that posts all the time. Doing this for even 15 minutes a day can boost your posts in other feeds and drive crazy engagement with your brand. Most importantly, make sure your content is interesting and attractive. The posts you create should have variety to them and not necessarily always about real estate. Post about upcoming community events, tips for home improvement and DIY projects for homeowners. Round the content out to answer some of the most frequently asked questions about owning a home or current mortgage rates. Videos are another great way to connect and engage with Facebook users. Share a video introducing yourself and telling others what you do and what a "day at the office" looks like from your perspective. You can create a video about what it's like to live and work in a specific community or any client testimonials others have generated for you. Use property videos to promote listings; do this at least once a week (or more), showcasing your different listings. You can also create a synopsis video about a blog post that just appeared on your real estate website; give a summary and a little teaser with a call-to-action link or button below the video or in the first comment below the post. Walk through a community and film the highlights–these videos can prove to be a useful resource to people who are looking to move to the area! Why not go one step further and use live video to promote your open houses? With a smartphone and a Facebook or Instagram account, you can double, triple, or even quadruple the number of people that you reach when showing off a house. To view the original article, visit the IXACT Contact blog.
MORE >
Why Loyalty Matters for Real Estate Agents and How to Build It
MORE >
Microblogging on Real Estate Websites
If you Google "homes for sale" in any mainstream city, chances are high the top 10 search results page will return Zillow, Realtor.com, Movoto, Redfin, or a national real estate franchise. Unless you have had a dynamic website domain for 15 to 20 years, it's highly unlikely your website will pop onto the top 10 search page unless you have a large paid advertising budget with Google Ads. So, how can you compete with the larger competition and get in front of new leads? Beyond creating community pages with saved links and creating posts and videos about your listing ahead of MLS syndication, you can promote your brand and establish expertise and credibility as a real estate professional by publishing content on your website in the form of a blog—specifically a micro blog that highlights and showcases the benefits of buying a home and living in a specific neighborhood or community. An effective and affordable long-term strategy for your real estate business, micro blog posts should dig deeper into the reasons why a certain community or neighborhood is attractive. Is crime low? Are schools receiving high report cards? Are homes close to lakes, parks, rivers, restaurants, businesses, golf courses, etc.? Embedding Useful Content Consider homes in Nashua, NH that share a property line with the Sky Meadow Country Club. In addition to feature photos and key details, the listing agent embedded a YouTube video originally published by the Country Club with aerial drone views of the golf course into a micro blog post highlighting the benefits of living so close to the putting greens. Below the text and the video is a center point map and IDX widget with links to the individual properties. The combination of highlighting benefits, embedding maps and videos, and linking directly to featured properties is a great way to make your page more search engine friendly. Another way to keep a site fresh with current and relevant content is to embed an RSS feed to another site. In this example, an IDX widget has been added to the top of a page featuring homes in the Nashua School District followed by an RSS feed that pulls in information published by Nashua.edu. As new content is published by the school district, the stories automatically update on the site. Writing What People Want to Read Without a specific property address, people typically search for homes for a specific area or neighborhood or community using search terms like "waterfront condos for sale in Palm Beach County." If you are using a CMS like WordPress, you can analyze how much visitor traffic your site is experiencing through Google or Bing and add to or adjust the content to highlight certain markets or homes based on what pages people are clicking on and reading. Writing What People Like to Read You can also micro blog about properties of notoriety, properties that are not necessarily one of your active listings. For example, if you are in Miami or LA, a property of notoriety could be related to a celebrity of some kind or a historically significant building. Or perhaps the property is unique in its construction, architectural style, or design. Frank Sinatra's Palm Desert home or Elvis Presley's honeymoon home, for example. As long as the content you write is original, you add a disclaimer to the bottom, and add a link back to the listing agent, the story may bring extra visitors (and potentially a new lead) to your site. Be sure to include the property address and a link that says, "Click here for more pictures" that points to the syndicated property page directly through the MLS feed on your own website. Oftentimes your post can rank higher than the listing agent's own link on a Google search. Learning More If setting up a micro blog on your real estate website sounds appealing to you, but you don't have the bandwidth to set everything up, consider working with IDX Broker Developer Partner. For more information on optimizing your real estate website using community pages, saved searches, duplicate content, micro blogging, and other essential digital marketing practices, watch the Content is King recorded webinar through the Elm Street Technology on-demand educational academy. To view the original article, visit the IDX Broker blog.
MORE >
Top 5 Reasons Why Homes Today Need to Be Move-In Ready
MORE >
How ChatGPT Can Help You Generate Real Estate Marketing Ideas
The future is here—and it wants to help with your real estate marketing strategy. Well, "wants" may be a strange word. After all, we're talking about artificial intelligence (AI). And while this AI may not technically "want" to do anything, it's certainly capable of helping you generate marketing ideas and even real estate copy. That's what innovative Realtor Jaime Resendiz has discovered. He uses an AI bot known as ChatGPT to, well, chat and have a dialogue that results in all kinds of marketing ideas. Jaime uses ChatGPT to come up with ideas (and some text) for: Social media Blog posts Video scripts Listing descriptions Real estate ads And more! Watch the video above to learn how you can leverage ChatGPT in your business—and work smarter, not harder in 2023!
MORE >
5 Best Photo Tips for Real Estate Agents
MORE >
7 Staging Tips to Help Your Listings Sell Faster
Staging a home for sale may require some extra pre-sale prep, but the time and money reap plenty of rewards. The majority of buyers' agents (82%) said that staging makes it easier for buyers to visualize a property as their future home, according to a survey by the National Association of Realtors. Nearly a quarter (23%) of buyers' and sellers' agents said that a staged home received an offer 1% to 5% higher than a similar home that hadn't been staged and 18% of sellers' agents said the value of a staged home was 6% to 10% higher. In addition, 31% of agents said that staging decreased the days a home spent on the market. Among the places to stage, living rooms and kitchens are the most popular, followed by the master bedroom, dining room, and home office. Revive provides professional guidance and services to help you and your clients decide which areas to stage before a sale to help buyers see themselves living in a home. While each home is different, these seven tips offer a starting point for every listing: 1. Update the kitchen. While a complete kitchen upgrade may be too costly, painting the cabinets, changing the faucet, updating the backsplash or changing the hardware can provide an instant lift to any kitchen. Homeowners with a bigger budget can upgrade their appliances or install a new counter. Revive can provide the funds upfront for a renovation and recoup the costs after the sale. 2. Add an office. Whether it's staging a bedroom for an office, redesigning a closet into a workspace or creating a desk space in an underused nook, a place to work or do homework is increasingly valuable to buyers. 3. Touch up the bathroom. Besides a deep clean, bathrooms often need new caulk around the tub or shower or have cracked or old grout to replace between tiles. Painting the walls or updating the mirror are minor fixes that have a maximum impact. 4. Organize the closets. Sellers should always empty their closets to pack items that aren't urgently needed, but before they put everything back, they may want to invest in new shelves, racks and bins. Storage is a top priority for most buyers, so flexible organizers can be a big attraction. 5. Add lighting. Brighter lightbulbs are one of the simplest ways to stage a home. Adding under cabinet lights or pendant lighting can be an inexpensive yet valuable asset to a home. Replacing older light fixtures with more modern ones is another simple fix to appeal to buyers. 6. Do minor repairs. Loose hinges, corroded doorknobs, small holes, sticky windows, dented heat vents and dripping faucets may go unnoticed by homeowners but will send buyers a signal that some maintenance may have been deferred. Painting the front door and replacing its hardware can make an important first impression. A contractor can typically do multiple minor repairs in a few hours. 7. Upgrade the floors. Replacing small floors such as in the kitchen and bathroom can have a big impact on the appearance of those rooms. Depending on the budget, adding hardwood floors or luxury vinyl tiles or planks can elevate larger spaces. Whether your clients' home needs an extensive makeover or a few tweaks to help buyers see the property as their new home, contact Revive to find out how we can streamline pre-sale prep with reliable contractors and efficient service. To view the original article, visit the Revive blog.
MORE >
In a Slumping Market, These Buyers Could Find Advantages
MORE >
Rewind! 5 Educational Webinars for Agents from 2022
What a wild ride the real estate market has been this year! From increasing mortgage rates and a slowing down of demand, many real estate professionals were left wondering how to keep their sales pipeline full and their business thriving. To help, RE Technology hosted a series of live webinars that took an in-depth look at the top strategies and technologies agents can use to adapt to a changing market. With the holiday craziness finally dying down, now's a great time to take a breather and start formulating a plan of action for 2023. This list of our top webinars can help you do just that. So curl up with your laptop (and maybe some leftover eggnog), play a webinar or two, and take notes on your favorite strategies for success in the new year! 1. Social Media Essentials: Secrets to Thriving in a Low Inventory Market Date aired: February 17, 2022 In a low inventory market, real estate agents need to do a little something extra to stand out from the competition. Fortunately, that something doesn't have to be too stressful to execute. In fact, when it comes to marketing, it's most important that agents be consistent. But consistent at what? Watch this webinar to learn a systematic approach to marketing your real estate business on social media and online. 2. The Secrets to Securing Listings: Learn Ways to Stand Out and Market Yourself Like a Pro Date aired: May 17, 2022 It's tough out there in today's housing market. Buyers are struggling to find houses, and Realtors are struggling to find listings. While little can be done about low inventory, there are strategies you can use to find seller leads. Watch this masterclass on how to generate high-intent seller leads and convert them into clients. Learn tips, tricks, and strategies for bringing in leads both organically and via advertising, and how to win the listing presentation. 3. How to Build Lifelong Client Relationships Date aired: June 15, 2022 The signs of a market downturn have made themselves known: soaring interest rates and falling home sales. But there's no need to panic, especially if you've taken care to build long-term relationships with your clients. It's all about building genuine, human relationships with your database, as we explore in this webinar. Josh Flo, real estate team lead at eXp Realty, shared his strategies for doing just that, as well as the technology that gives him a leg up on his competition. 4. How to Get More Referrals (Even in a Tough Market) Date aired: September 13, 2022 Referrals are some of the best leads a real estate agent can get. In fact, 89% of agents say that referrals are their most successful marketing tactic. And while 70% of sellers say they would use the same agent, only 25% do. Fortunately, there's a way to improve the latter statistic. In this webinar, OutboundEngine explores the ins and outs of referrals—including asking for them, cultivating them, and staying top of mind so past clients are more likely to refer you. 5. Lead Gen Boot Camp: Strategies to Keep Your Pipeline Full Date aired: November 9, 2022 It's a changing market, and like many agents, you may be wondering what the future of your business will look like. How can you invest in your business, and in serious lead generation, during a shifting market? "You can't be a one-trick pony," says Dylan Handy of Elm Street Technology. "You can't rely on one source of lead generation. In a market like this, you have to be really creative." In this webinar, Dylan walks us through lead generation strategies across multiple platforms: social media, your website, online ads, organic traffic and more. Learn how to keep your pipeline full and thriving even during a fluctuating housing market.
MORE >
[Best of 2022] Is a Recession About to Rock the Housing Market?
MORE >
[Best of 2022] What Type of Car Should Realtors Drive?
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in March and is #2 in our countdown. See #3 here. As a real estate agent, you've probably asked yourself, "Does it matter to my clients what car I drive?" There are many sides to this argument and many points to be made. We've listed these considerations agents should make with regard to their set of wheels, as well as a list of dos and don'ts. Considerations Luxury Vehicles Only Some agents may argue that a car reflects an agent's level of success as an agent. Driving a higher price vehicle indicates to your clients that you're likely succesful at what you do. Besides, riding around in a nice vehicle only elevates your service, right? Match Your Target Demographic Others think it's best to connect with whomever your client base may be. It could be awkward for you to drive your high-earning client in an older vehicle or vice versa. If you live in a rural area drive, an off-road capable vehicle such as a truck may be a better choice. If you service a beach community, you may consider a convertible. Or, if you serve a lot of young families, consider a crossover SUV or minivan. The Most Fuel Efficient Vehicle Available There are many benefits to driving a fuel efficient vehicle. If work with more buyers than sellers, this maybe is what's best for your customer base. Those driving eco-friendly vehicles can also come off as a environmentally conscious Realtor. Your Brand/Your Personal Preference What is your personal branding strategy? Do clients know you as the "cool Realtor" serving a community's up and coming neighborhood? Or the "family Realtor" with listings near great schools? Are you the "fancy Realtor" with luxury and vacation rentals? Whatever you may be known as, make sure your car matches your persona. Dos and Don'ts: DO's: Do make sure your clients are comfortable Do feel proud and comfortable of what you're transporting clients in Do make sure you can manage your personal errands in your car Do make sure your car is clean Do make sure it matches the terrain you are most likely to travel on. Ensure there is enough room for your target demographic—four doors for a family, etc. Have safety features available such as air bags and working seatbelts DON'Ts: Make your client feel uncomfortable Purchase a car you can't afford Drive a car that is too high-maintenance to manage Do have a car that is unsafe Conclusion So, what type of car should Realtors drive? A mix of your client's lifestyle preferences and your personal preference! Real estate is a people business, and ultimately your leads chose you as an agent because they like you. This is not to say that all of the above points don't matter, but ultimately real estate is about connecting with members of your local community. Consider members of your client base first and go from there! To view the original article, visit the Zurple blog.
MORE >
[Best of 2022] Termination of Real Estate Contract by Buyer: A Guide for Agents and Buyers
MORE >
[Best of 2022] Is Cold Calling Still Effective in Real Estate?
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in February and is #4 in our countdown. See #5 here. Over the past several months, the debate between those who believe cold calling is dead and those who swear by it intensified. To be honest, we all know how intimidating cold calling can be. When it comes to calling strangers on the phone, some rookie real estate agents are hesitant. And others may be concerned about receiving negative reactions or not having a positive return of investment (ROI). Of course, each side has reasoning behind their choice. But before we delve into the nitty-gritty of cold calling, let's look at what it is all about. Meaning of Cold Calling in Real Estate Cold calling is one of the real estate industry's most traditional marketing strategies. It entails contacting a prospective consumer who has not previously interacted with you or expressed any interest in the product or service you provide in an attempt to gain their business. Cold calling aims not to analyze, make a pitch, complete a deal, or engage in a discussion. Instead, the goal of cold calling is to transition from an interruption to a scheduled appointment when you gain the prospect's full attention. However, we found that there are many opinions regarding this topic, backed by very little information. But here is what you need to know about cold calling. Cold Calling Statistics How Many Cold Calls Do Real Estate Agents Make? According to this Keller Research Center Report, which specifically targets the B2C market, real estate agents made about 6,264 cold calls and discovered that just 28 percent of the calls were answered. The agents scheduled 19 appointments with prospective customers and received 11 referrals from this 28 percent. This implies that an agent will secure only one appointment or referral for every 209 calls made. Therefore, the overall time commitment required per agent to finish all 209 calls was roughly 7.5 hours. (Some ended up in conversations while others did not.) Of course, the closing ratio in the real estate industry will, at this point, assess the effectiveness of a marketing strategy. It is not that cold calling won't produce any results, but rather that the cost of the lead and the sale may be achieved more efficiently through alternative techniques. The goal is to measure your performance and rely on analytics to get informed. How Well Does Cold Calling Work? Implisit, a firm that Salesforce recently acquired, studied the CRM data of organizations around the world. They discovered that the leads that created the best conversions originated from employee and customer recommendations. Leads generated through social media came in second place. According to a study by Leap Job, only 2 percent of cold calls resulted in an appointment. Similarly, Ovation Sales Group discovered that it takes an average agent 6.25 hours to schedule one meeting with a prospect. If we apply Implisit's analysis, suppose that these appointments are now regarded as opportunities. Only 6 percent of these appointments are likely to result in sales. When you examine the data, you can't say cold calling doesn't work. However, its effectiveness is fast becoming questionable. This finding is supported by a HubSpot study (The State of Inbound), which discovered that cold calling is 60 percent more expensive per lead than other strategies. This discussion, as you can see, is not a debate about whether or not cold calling works. At some level, it works. However, the essential question is: how well does it work? Is the ROI on this endeavor improving or deteriorating? Is the number of calls necessary to produce a qualifying lead increasing or decreasing? Real estate agents must develop new approaches to reach decision makers. If you don't rely on verifiable facts like this, you're probably losing out on trends that might predict a storm coming your way. How to Warm Up Cold Calls No one can dispute the digital revolution engulfing real estate. As technology improves, brokers are using new tools to locate the appropriate consumers and close more deals. This is the main reason why there is a debate regarding the effectiveness of cold calling. From the data discussed above, we agree that there is massive room for improvement in our outreach efforts, especially regarding cold calling. Here are two top tips on how to warm up cold calls for better lead generation. Sophisticated prospecting The days of painstakingly combing through property records and portfolio information for possible leads are long gone. What was once a time-consuming process of identifying potential listing, clients, and purchase and refinancing options is now as simple as clicking a button. In addition, real estate technology and off-market data platforms are now readily available to simplify the prospecting process, allowing real estate professionals to conduct custom searches and rapidly discover property owners and other potential leads. Get in touch with decision makers After identifying a promising lead to pursue, Realtors sometimes encounter roadblocks since they cannot access the necessary contact details of the property owner or the lead. Dealing with this situation is frustrating, and it results in a waste of the agents' time. Instead of finding the decision maker, the real estate professional is usually given inadequate information or a gatekeeper's phone number, which hinders them from speaking with the right people to make a deal. However, agents may avoid dealing with gatekeepers and directly contact the decision makers with the proper real estate technology and data. Top Alternatives to Cold Calling CRM Businesses have relied on numerous lead generation techniques for decades. Customer relationship management (CRM) includes tactics to maintain a healthy and lucrative relationship with potential and existing customers. CRM blends cutting-edge technology with sales and marketing methods to increase lead generation and customer satisfaction. LinkedIn Before you make a phone call, LinkedIn might be an excellent approach to form a personal relationship with a buyer. It is also a great way to expand your audience. LinkedIn Sales Navigator is an effective tool for locating qualified prospects who match your ideal customer profile. It is also effective at maximizing your existing relationships to increase access to high-level decision-makers. Email An effective technique to reach out to and engage prospective customers is via email campaigns that deliver useful information that doesn't revolve around your services. Providing email content that isn't just a meeting request or a sales pitch is also an effective strategy to engage dormant or difficult to reach leads. It can also assist you in determining when to contact an inbound lead with a targeted message. Referrals Most B2B businesses begin their work with a referral, and nearly three-quarters of executives prefer to work with agents referred by network connection. Asking for recommendations from existing clients who may benefit from your service is incredibly effective. Warm Calling Warm calling is a networking approach that builds trust and rapport with a prospect before making a phone call. An increasingly effective way to make this discovery is through a personal referral, as this historically has happened. Unfortunately, cold calling only has a 1% success rate compared to warm calling, with a 30% success rate. Direct Mail Can you recall the last time you received or even read a letter? Perhaps not, but many businesses have effectively used direct mail or "snail mail" campaigns to reach their target audiences. This strategy allows for personalization, which is a plus. Given the current lead and client acquisition cost, a modest, inexpensive gift included with the letter might be worth the extra expense. Physical Events Not only do we use social media to network, but there are a plethora of networking events organized for practically any industry and place with substantial job prospects. While they might be fairs, exhibitions, or conferences, they may also be events explicitly aimed at networking. Although ticket prices may be high, many people attending events like these will bring in new customers for a salesperson on the spot, making them well worth the investment. Social Media Engagement Engage in social media conversations with the appropriate people. Growing your social media audience and your prospective list of prospects will be facilitated by contacting and interacting with thought leaders in your industry and potential users who meet the criteria for your ideal buyer profile. Takeaway Today, sourcing techniques have evolved. Instead of file cabinets, online databases are now storehouses of information. In summary, the effectiveness and scalability of cold calling is greatly affected by changes in data. It takes away uncertainty while providing confidence every step of the way, allowing for the fast development of more powerful relationships, especially because Realtors these days have so much information at their disposal that they don't have to talk to a prospect until they are ready to buy or sell. Technology has streamlined any setbacks that real estate professionals could encounter while trying to generate and convert leads. To view the original article, visit the Realtyna blog.
MORE >
[Best of 2022] Friday Freebie: 8 Homebuyer and Seller Checklists
MORE >
[Best of 2022] The 1 Thing You Must Do After Every Transaction
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in September and is #6 in our countdown. See #7 here. The most experienced real estate agents will tell you that they get more business from their sphere of influence than any other marketing channel. According to the National Association of Realtors, agents with 16+ years in the business say that nearly 40 percent of their business comes solely from referrals. Although research also says 90 percent of sellers and buyers say they would recommend their agents, fewer than one in five do. The challenge for agents is staying top of mind, and one of the best ways to do that is to build into your closing process this one task: provide your clients with a complete set of documents related to their transaction. Leveraging the power of transaction management It has never been easier for agents to provide their clients with a complete set of documents related to their home sale or purchase, especially when agents use a transaction management system like Form Simplicity. Agents who have gone fully digital by using Form Simplicity, or a comparable transaction management solution, find three huge benefits when it comes to this seemingly simple task: Every document is in one place: No paper search or shuffling is needed, and no chasing down missing documents is ever necessary. Every transaction step and document is tracked: No more providing duplicative documents or determining if what you are including is the "final" version or an earlier draft. It's easy to export it all at once: Because everything is together, all you need to do is export your electronic version of everything or print it out all at the same time. One thing – so far – that hasn't changed is the amount of documentation connected to a purchase and sale. It feels like we have created more, not less, documentation: more disclosures, more addendums, and more forms. That makes it doubly difficult if you are a broker or agent still living in a paper-based world. The chances of losing or misplacing a document are a genuine business hazard. Using Form Simplicity or any other leading transaction management systems removes this potential pitfall. Digital or paper? Ironically, many agents who use a transaction management solution like Form Simplicity still will provide their clients a paper version of everything. But is that a bad thing? It depends. Agents get to know their clients well during a transaction. Communications to clients will vary by what works best for each client. Some clients only want to converse through text. Others are highly active on Facebook and prefer Messenger. Many clients expect everything via email, while others like an old-fashioned phone call. Agents know they need to be chameleons and adapt to each client's communications needs. The same is true when an agent needs to decide how to give their clients a complete set of documents from their closed transaction. Today, the fallback is digital – and a physical flash (thumb) drive is cheap and easy. If the client expects a paper file, one should be provided, but be careful. It's a stereotype, but most Millennials would cringe if you gave them a folder with paper documents. If in doubt, ask your client, and confirm the format they want. Or just provide them with both automatically. Keep it secure Finally, it's essential to remember that there is often personal and confidential information on closing documents. Therefore, you will want to make sure they are secure. Fortunately, you can encrypt the entire flash drive or individual PDF files securely with a password. Then, all you need to do is provide the password to the client that is unique to them, such as the first four letters of their first or last name and their mobile number or the last five digits of their social security number. If you can, make sure you have a cover sheet with all your branding and contact info on the digital or paper version. Better yet, if you are giving clients a flash drive, add a small label with your name and number to that. A lasting impression When tax time rolls around, this will be their go-to document. Your client may find dozens of other reasons to retrieve information from this vital documentation as a homeowner. It's a small step in the scheme of every transaction, but one that can benefit an agent for many years to come. If you need a transaction management solution and would like more information about Form Simplicity, go online to formsimplicity.com. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
MORE >
[Best of 2022] 22 Ideas for Showing Clients Your Appreciation
MORE >
[Best of 2022] Tips for Growing the Listing Side of Your Real Estate Business
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in March and is #8 in our countdown. See #9 here. Building the listing side of your business will help you become a more balanced agent that can thrive in any market, whether it's favoring buyers or sellers. Here are essential tips that can help agents expand their listing services to grow in their markets. How to Get Started When you want to begin expanding your listing services, your online presence is a great way to start. Building new landing pages marketing your listing services on your website will help you create a resume for your seller leads. Giving sellers strong content to engage with will present you as a reputable listing agent with insight, experience, and market knowledge. Website Landing Page Ideas to Attract Sellers: Home Renovations to Increase ROI Seller Tips for (Year) Local Market Reports Seller Testimonials Essential Home Selling Guide Glossary of Home Sale Terms Things to Expect When Selling Your First Home How to Prepare a Home for Listing Another option for kickstarting your listing services is to organize your CRM based on client needs. Tagging your clients and leads as sellers and buyers allows you to leverage bulk actions when following up with your network. This gives agents the chance to begin sending out targeted engagement to seller leads in their CRM. #ProTip: Don't forget to reach out to buyers that you worked with in the past in case they're ready to re-enter the market as sellers! Tips for Building a Solid Listing Presentation When growing the listing side of your business, you'll need to master listing presentations. Listing presentations are where agents pitch their services to a potential seller. Successful listing presentations result in being hired by the seller, meaning you just converted a new client. The listing presentation is the agent's chance to prove to the seller why they are the best decision for the job. Use these five tips when building your listing presentations to improve your conversion rate and stand out from competing agents. #1. Include a Bio and Noteworthy Stats In most cases, the listing presentation serves as the first introduction between sellers and agents. You want to make a strong first impression, and that means including a bio and noteworthy career highlights in your listing presentation. Make your career bio a short "about me" introduction to set the stage for the listing presentation. It's a good idea to include your best real estate stats, like annual production volume and sales data, to prove your statement — that you're the best choice for the job. #2. Add a Detailed Marketing Plan Sellers want an agent that can leverage a robust marketing strategy when selling their home. Instead of just saying that you can sell the home, prove it to them by providing a detailed marketing plan. Explaining the steps you will take to attract buyers will build trust with the seller and give them a preview of the services they'll have access to once they sign you on as an agent. #ProTip: Remember to include your social media channels here so the seller can explore your pages and follow you. #3. Provide Content for Your Audience Whether you're giving your listing presentation in person or online via video call, your audience should have something in hand to keep their attention and provide more information. Give your audience something to follow along with. For a live presentation, consider bringing a printed worksheet with additional tips. For an online presentation, send a PDF with supplemental information in advance. Not only does this keep your audience engaged, but it also gives sellers something to walk away with that has your brand on it. #4. Include a Local Market Recap Show sellers your value as an agent by including a brief market recap in your listing presentation. This introduces you as a data-backed agent that can recommend informed seller strategies based on real-time market data. Include data like: Whether the market is favoring sellers or buyers Average days on the market Average listing price Inventory levels Buyer demand #ProTip: Don't forget to include a few comments on what trends are popular in your local market. For example, if buyers are paying more for recently renovated kitchens or if sellers are waiving a certain contingency to win buyers. #5. Bring in Client Testimonials The listing presentation is a great place to introduce client testimonials. This strategy shows sellers that you have a good reputation with your past clients while giving them a preview of what it's like working with you. #ProTip: Instead of having one portion of the presentation only about testimonials, include them throughout the presentation. Select client feedback that is relevant to what you're talking about and use the testimonials to back up what you're saying. When you're talking about ways to generate buyer leads to sell a home quickly, it's a good idea to include a testimonial saying how a seller was thrilled at how fast you were able to secure an offer. 5 Easy Ways to Generate Seller Leads Targeted Facebook Ads Email Marketing Campaigns Specifically for Sellers Invest in Advertising in Local Newspapers and Magazines Find Sellers at Open Houses Work with BoomTown! To view the original article, visit the BoomTown blog.
MORE >
[Best of 2022] Smartphone Running Slower? Here Are 4 Helpful Tips
MORE >
Get Great Real Estate Testimonials, Every Single Time (in 5 Simple Steps)
The Challenge: You had a great working relationship with a past client, but unfortunately didn't have an opportunity to get a testimonial or online review from them. Now, a year and a half later, you're afraid it's too late. The Solution: To help overcome this challenge, we'll answer two vital questions: How do you continue a long-term relationship with a past client in a meaningful way? How do you capture testimonials from clients you haven't spoken with in a while? Step 1: Don't Be Random Calling a past client out of the blue to ask for a testimonial might work – but your chances are slim. Luckily, there is a better way to go about it – and it works like a charm! Step 2: Keep a Calendar Birthdays, anniversaries, weddings and babies are all major life milestones that are worthy of recognition. Keep a calendar of your clients' milestone dates and reach out to say happy birthday or congratulations! One milestone that you can always use is the anniversary of their close date. This gives you a perfect excuse, at least once a year, to remind your past clients that you're thinking of them (and that you're great to work with). Step 3: Reconnect Meaningfully Reaching out to your past clients in a meaningful way that shows you're invested in their life and happiness. The best option, if you have updated contact information, is to send a physical card or small gift. These types of gestures are very small investment that will add some incentive to your outreach (and the value you'll get from a great real estate testimonial will be well worth the investment!). If it's been long enough that you don't have an up-to-date address, send an ecard, Facebook message or even a personal email. Reconnecting in a meaningful way will trigger positive memories of your working relationship, which will not only give your clients the warm and fuzzies, it will also give you a great reason to reach out and make sure they got your card, gift or message – which leads us to our next step… Step 4: Follow-up with the Ask All the hard work is done — you've already opened the door and successfully reconnected with your past client in a meaningful way. Now you just have to ask for the testimonial! Step 5: Make it Easy You:I realized I never got a testimonial from you. Would you mind writing a quick review? Client:Of course, I'd be happy to! You:Great – thank you so much! I'll email you a link to the review page. I really appreciate it! Voilà! You're on your way to turning your past success into future business opportunities! To make things easy for you, we've put together a great testimonial template that you can use. Simply copy and paste in your profile links into the template, then email the complete instructions to your clients. To view the original article, visit the Zurple blog.
MORE >
[Best of 2022] How Much Data Is Hidden in Your Listing Photos?
MORE >
Friday Freebie: 67 Tips and Strategies from Real Estate Professionals
A real estate coach or mentor can be a powerful influence on your career. Not everyone, however, can afford the luxury of a coach or has a mentor readily available to them. That's where this week's Friday Freebie comes in. We're highlighting a collection of 67 insights from top real estate agents on everything from showings, closings, client management, time management, life lessons, tech advice, and beyond. Consider this guide a digital real estate coach you can take anywhere! Read on to learn how to claim your free copy. Free download of Agent Insights, courtesy of Zurple Learning from your peers is one of the best ways to avoid professional mistakes—and to discover the tricks and shortcuts for doing your job better. We all want to work smarter, not harder, and taking advice from those who have been there before is one of the smartest strategies you can employ. But short of a real estate conference or multiple conversations over a long period of time, that advice can be hard to come by. Agent Insights puts that advice in one, easy place. It offers 67 tips, strategies, and more from real estate professionals around the country. Here's just a peek at some of the insights this guide contains: Business Lessons from the Golf Course Don't Get Bullied by Pushy Real Estate Clients If We Can't Show It, We Can't Sell It! 3 Underestimated Sources of Advertising Inspiration for Realtors I Won't Discount, But I'll Give You an Extra Perk And more! Each insight offers actionable advice or steps to take that agents can use right away, as well as information on the Realtor giving the advice, and the option to learn more. Get advice you can use today! Download Agent Insights: 67 Tips and Strategies from Real Estate Professionals now.
MORE >
Survey: How Do You Market Your Real Estate Business?
MORE >
The 3-Step System to Optimize Your Online Listing
Your online real estate listing should attract buyers, be easy to share and provide results to the seller. With competition heating up and sellers scrambling to get their properties sold, you can win listings by implementing a solid marketing plan. What is the first thing every real estate agent advises the seller? Get the property ready for real estate photos, advanced measurements and 3D virtual tours. The next thing is to use great marketing tools, like floor plans and teaser reels, that you can share on social media. Then, show the seller what a great job you are doing by sharing solid analytics. Think of it as a three-step method to stage, share and show every residential listing. Stage The reason you stage a property is to enhance its attractiveness to potential buyers. Every house can benefit from the use of staging, regardless of the age or aesthetic of the structure. Vacant properties often seem void of that personal touch, but when tweaked up with a few online real estate listing photos with the help of tech tools like floorplanner, suddenly the property comes alive. Staging can often require a somewhat delicate conversation with the seller. Asking someone to remove their prized possessions and family portraits from the walls should always be part of the staging process. Real estate photography captures the essence of a home through photos, floor plans and 3D virtual tours, so be sure to have clutter removed before the day of the shoot. The goal is to make sure each room in the home invites further intrigue, thus driving engagement with homebuyers while showing the seller how well their property is being presented. The seller needs to know you are doing everything you can to get their house sold. Share TMI (too much information) is never a bad thing when it comes to marketing your online real estate listing. The more information you can provide to potential buyers, the better. The majority of homebuyers are using online resources to find their new home. According to NAR, 95% of buyers in 2022 use the internet in the search process. What does that mean to you as a real estate agent? Sharing a property's particulars through every possible channel keeps your listings competitive. The details you share should be easily understood, captivating, and comprehensive. For instance, floor plans help viewers get comfortable with the fit and flow of the home, while the use of tag tools provides a better understanding of each specific zone. Where you choose to share your online listing is up to you. Social media shares on Instagram, TikTok and Facebook keep you connected to your targeted audience. Sharing is also a great way to build your brand. Turn those shares into likes as you get recognized as the go-to real estate agent who offers the seller a reason to choose you over and over again. Show Once you have completed the first two steps in the marketing process, you will want to show your seller some results. Companies like iGUIDE offer analytics so you can see the results of your marketing efforts on a daily, weekly, or monthly basis. Analytics benefit you by providing a comprehensive tally of everyone who views your 3D virtual tours, photos, and listing details. The data available indicates if viewers have accessed your online real estate listing via your website, realtor.com, or other linked sources. You will be able to determine the number of new visitors versus the number of returning visitors to the site. What does this mean for your seller? Analytics show your marketing efforts in a clear format. You can discuss how you plan to keep the seller's listing in front of the targeted market by using pre-populated and pre-designed posts right from the analytics page. When the property sells, you can remove the contents of the online listing from the web access. Show your seller what you are doing for them by sharing timely reports generated from the analytics. A happy seller receives up-to-date information regularly. No one likes to be sitting around waiting to know how the marketing of their property is progressing. Communicating with data-driven analytics keeps everyone in the loop. The three-step system to optimize your online real estate listing is easy with S, S, S. Stage to get the property ready to list, share information relevant to potential buyers, and show results to happy sellers. Whether or not economists declare the market bullish or bearish, iGUIDE has everything you need to keep your real estate marketing on track. To view the original article, visit the iGuide blog.
MORE >
Holiday Light Map Campaign: A Step-by-Step Guide to Seasonal Lead Generation
MORE >
Real Estate Media Trends You Should Follow in 2023
As a real estate pro, staying ahead of the curve and being up-to-date on the latest industry trends are essential. This not only allows you to serve your clients better but also allows you to stay ahead of the competition. The media landscape is constantly changing, and it can take time to keep up with the latest trends. However, following the industry trends is vital to stay on top of your game. Here are the top six real estate media trends for 2023: Virtual Reality Is More Favored One of the significant technologies changing the real estate landscape today is Virtual Reality (VR). VR allows potential buyers to virtual tour a property and its location without physically visiting the space. It also allows real estate developers to present complex projects in an immersive and realistic view. It is an excellent tool for real estate marketing. Realtors can create virtual tours of properties, making it convenient for potential buyers to view and ask questions about the property. So remember to keep up with VR and its continuous helpful effect on the industry to continue to provide your clients with the best possible service. Drone Footage Is Needed Another hot trend in real estate media is drone footage. Drones offer a unique perspective that allows viewers to see properties in a whole new way. 3D mapping is becoming popular as time goes on. It uses images taken from a drone to create highly accurate 3D models of buildings, landscapes, or objects that are not visible from ground level due to their height. Drones are an effective tool for real estate marketers. Given the demand for exceptional real estate photography and detailed property listings, this trend will be around for a while. Social Media Will Remain a Powerful Tool Social media is a powerful marketing tool in the real estate industry. Real estate professionals use social media to increase awareness, educate potential buyers, and generate leads. It is also a great way to connect with people in your community. Social media platforms like Facebook, Instagram, and Twitter can be used to share information about events, news articles, or pictures of your listings. Get on TikTok TikTok is one of the practical marketing tools that can assist agents and brokers in reaching a larger audience and increasing their conversion rate. It enables you to present your listings and services to instantly catch homebuyers' attention. The app has become a popular app for real estate. TikTok's true power stems from its relative simplicity. You can create lead-generating material that indicates your authority on the subject and help position you as the go-to real estate professional in your community with a few clicks using the information you already have. Harnessing the Power of Email Email marketing is becoming a necessity in this day and age. More than an online presence is needed; you also need a sound customer relationship management system. This means that you need to send out newsletters regularly. Real estate pros need to send out more marketing emails to reach your business goals and connect with your target audience. You're busy seeking new homeowners for your properties; automated email marketing campaigns deliver the appropriate message directly to them. Real estate email marketing used correctly, can help you reach more clients and close more deals. Prioritize SEO SEO is a crucial part of marketing strategy for the growth of a real estate business. Building a solid online presence can help differentiate your company from the competition and grow your business. Search engine optimization (SEO) is optimizing a website to rank higher in search engine results pages (SERPs). This process includes on-page factors such as page load speed, content relevance, title tags, and keyword density. There are many things to consider regarding SEO and real estate. The keywords that you use on your website, the content you post, your design, and how often you update your pages all impact how well your website ranks in search engines. The most important thing to remember about SEO is that it's not something you do once and forget about later. It's a process that requires constant attention and care if you want to see results. To Wrap Things Up Real estate media trends are changing rapidly, and agents need to keep up with these changes. With the emergence of new media technology, agents and brokers can reach a wider audience and increase their lead generation. In recent years, online platforms such as social media, blogs, and websites have provided agents with the necessary solutions for marketing their businesses. Following these trends will improve your real estate business, whether you try them yourself or get in touch with experts to help you stay on track. To view the original article, visit the Realtyna blog.
MORE >
Helping Clients Make Informed Decisions When Buying a Home
MORE >
8 Time-Saving Programs Every Real Estate Agent Should Try
No matter what local market conditions are like, many real estate agents work pretty much all the time. After all, they need to be available when their clients are free, and they need to constantly refresh their knowledge of their local market. And yet, there are some real estate agents who manage their work-life integration seamlessly and carve out time for their family, friends and relaxation. How do they do it? One way is to rely on timesaving programs to speed up or outsource some of their tasks. ‍8 timesaving programs to try: 1. An automated CRM. Keeping up with your clients is essential to building a real estate career with longevity, but it can be difficult to remember birthdays, anniversaries and other reasons to stay in touch once you have hundreds of contacts in your database. Customer relationship management (CRM) software can streamline your outreach. Two to try: Cloze and Hubspot. Explore more CRMs in RE Technology's Product Directory. 2. Automated marketing. Continually marketing yourself and your listings is just as important as keeping in touch with your current clients. Several programs are available that help you spend less time on your marketing. Try MoxiWorks and Outbound Engine. Explore more Marketing Solutions in RE Technology's Product Directory. 3. Organizing your time. Whether you're hyper-organized or manage your career despite a chaotic style, multiple tools exist to keep real estate agents on task and their paperwork at their fingertips. Try Thryv, which integrates with your website to schedule appointments, EverNote for well-organized notes and reminders, and DropBox to keep your files secure and yet easily sharable with clients. 4. Image editing. While you may have a photographer or videographer you like to use, sometimes you don't have the time or extra money to spend on professional images. Try the VSCO app for editing photos and videos to showcase your listings at their best. If you want to create your own marketing materials, try Canva for video editing, templates for flyers and more. 5. Editable PDFs. To simplify your interactions with clients and end the practice of printing, scanning, signing and emailing documents, try a program that allows you to create editable pdfs. Adobe Acrobat may be the best known, but some real estate agents also like DocFly. When you need your clients to be able to sign confidential documents, DocuSign is also a good option. Then, there are times that you need a quick edit of your finished PDFs, you may use Canva PDF Editor. Explore more Document Management and eSignature solutions in RE Technology's Product Directory. 6. Money management. Tracking your expenses and managing your commissions can get complicated, so several companies developed software geared to real estate agents to simplify their accounting. Try RealtyZam or IXACT, which functions as both a transaction tracking and CRM tool. Explore more Accounting solutions in RE Technology's Product Directory. 7. Virtual assistant app. If you need help but aren't ready to hire a full-time assistant or develop your own team, a virtual assistant may be ideal to take on simple tasks such as keeping your database updated. Try Zirtual to find a trained virtual assistant to take over some of your responsibilities so you have more time for your clients. 8. Concierge services. Speaking of responsibilities, whether you need errands run, a minor repair or a TV installed, TaskRabbit can provide you with the help you need from a vetted person at a simple hourly rate. Handing over hassles to someone else frees time for you to work on your business, which often includes prepping a house for sale. For that, rely on Revive to step in with a plan, the contractors and materials needed to execute it and the team to manage the process. Your sellers will get a better price for their home, and you'll be relieved of the time-consuming energy it takes to get a property ready for the market. Time management for a better life – and a better career – requires multiple solutions. Thankfully, programs and services are available to streamline multifaceted real estate transactions. To view the original article, visit the Revive blog.
MORE >
RPR's Best Success Stories of 2022
MORE >
Keep Up with These Seasonal Trends for Google and Facebook Ads
'Tis the season — to master your digital ad strategies and scale your real estate business. Marketing your real estate business with paid advertising campaigns on Facebook and Google helps you gain visibility with internet buyers and online leads. However, the paid ad playing field isn't necessarily evenly distributed all year long. Just like the real estate market goes through its market cycles where the environment is determined by the levels of supply and demand, your paid ad experience will fluctuate over time, too. Depending on how many buyers are shopping online and the volume of advertisers at any given time, your cost-per-lead will adjust accordingly—another critical factor that affects your paid ads performance is the time of year. 2 Need-to-Know Trends for Google and Facebook Ads To prepare you for the changes that are going to impact your digital marketing and paid advertising performance, here are two need-to-know trends that real estate teams will be coming up against in the next few months. 1. Search Volume Matches Market Activity Every real estate professional knows that the high season is usually spring. In recent years, the pandemic did influence the sales cycle and disrupt the industry's normal market pattern. However, the holidays do typically slow down as buyers and sellers settle down to enjoy the holly-jolly end of the year. As fewer buyers typically hit the market in the fall, online searches tend to dip, too. Expect to see the demand fall in October and continue to slow down into December. The market begins to regain its momentum at the beginning of the new year, and it continues to pick up into the spring and summer months — kicking off the spring buyer's rush. If you start to see your paid ad performance decline during the holiday months, keep in mind that it's the natural pace of the market. 2. Expect the Expenses for Social Media Advertising to Rise Real estate professionals aren't the only ones who leverage social media ads to boost their businesses. Around the holiday season, retailers invest heavily in advertising on popular social media channels to capture digital consumers. What does this have to do with real estate agents? Since retailers are flooding ads onto social media, the prices increase. This means that agents who are continuing their usual real estate marketing strategy will see their marketing spend raise during the prime holiday gift shopping months. If you notice that the prices go up around October and November, don't be alarmed. They should balance out again at the end of December and into the new year. Pro Tip: If you're a new real estate team that's just getting started with paid digital advertising, keep in mind that the prices are inflated at this time of year. Don't think that these prices are the baseline and abandon this critical avenue for attracting and keeping in touch with your sphere! 2 Ways to Overcome the Seasonal Shifts Do you want to overcome the seasonal hurdles and establish a more solid paid ads performance to keep your real estate business top-of-mind? Follow these two best practices. 1. Diversify Your Marketing Plan to Balance Out Your Performance Since you know that your paid advertising on Google and social media may dip during the holiday months, you can overcome the seasonal cycle by diversifying your marketing efforts. Now is a great time to branch out and expand your marketing strategy to balance out your real estate brand's overall performance. This is a classic pivoting strategy that helps real estate teams stay on their A-game, even as the market takes its annual turns. By expanding into different areas, your business won't take as big of a hit as it would if you were fully relying on one tactic. 4 Digital Marketing Avenues to Explore Over the Holiday Months: Microsoft Bing Facebook Amazon Instagram 2. Don't Follow the Competition and Leave the Arena Many real estate businesses will see the paid digital ad market begin to stall and stop investing in it. Yes, demand may slow, and prices may even hike up. But, that doesn't mean the right strategy is to stop your digital ad campaigns altogether. The top-performing real estate teams know that this seasonal adjustment actually clears out the competition, giving your business and your message more visibility. Let your less strategic competitors leave the arena. Even if you continue to advertise at your usual pace, you'll stand out and get more eyes on your marketing campaigns. The logic is simple. As competitors leave, there's less traffic crowding the platforms you're creating ads for. Pro Tip: One paid ad area you should never surrender is Google. Why? Because Google Ads reward consistency. If you create campaigns that don't pause, Google will actually prioritize your ads — helping them perform better when the demand regains its usual pace. Marketing hack, unlocked. To view the original article, visit the BoomTown blog.
MORE >
3 Reasons Why Real Estate Agents Shouldn't DIY Their Solutions
MORE >
Blog About Your New Listing: Timing Is Everything
In real estate, timing is everything. Blogging about your new listing is essential when it comes to capturing organic search traffic and attracting new readers. On average, 65% of people begin their online search for a home by Googling the street address of a property they like. Because the MLS listing is syndicated with the major players in the real estate market, those pages will appear before your site about 95% of the time. However, if your MLS does not have stipulations around publishing property details, you can publish a blog post with featured photos, full property description, and the street address in both the title and body of the post. Stipulations usually include posting in a 24-hour period before the listing is active and/or allows creation of "coming soon" pages. Depending on the timing of how Google indexes your site content, chances are high that your site's blog post will appear as a Top 10 search result listing for that property address and compete with bigger competition. Another way to beat the bots, so to speak, is by optimizing your real estate videos for YouTube. In this tutorial, IDX Broker Developer Partner CJ Hays and Marketing Director at Agent Reputation explains how to create, load, describe, tag, and optimize your listing on YouTube. Because Google owns YouTube, when videos are added to the platform, they are indexed on Google within two to five minutes after they are published. For more information on optimizing your real estate website using community pages, saved searches, duplicate content, micro blogging, and other essential digital marketing practices, watch Elm Street Technology's "Content is King" recorded webinar through the on-demand educational academy. To view the original article, visit the IDX Broker blog.
MORE >
What's Coming for Open Houses? Predictions for 2023
MORE >
How to Use Real Estate Market Statistics to Attract Sellers and Win Listings
We spend a lot of time talking about how to market to home buyers. But it's important to market to sellers too. And it's easy to do. Before making a decision, sellers should be familiar with the real estate market in their area. Here's how to use real estate market statistics to attract sellers and win listings. Valuation Before deciding to list, a seller needs to know how homes are being valued in the community. Specifically, are values going up? To provide this information, you should look for statistics showing the average percent change in valuation over time. The information should be categorized by ZIP or neighborhood. This will allow the seller to know how values are changing in his/her immediate community. And it will help the seller have the right expectations when pricing the home. Total Home Sales The seller also will want to know the competition for buyers. Specifically, how many others are listing in the area? A graph showing monthly sales volume by ZIP code is essential. This will help the seller understand what potential buyers are seeing and better predict their behavior. Median Price Per Square Foot Median price per square foot is the median sold price in the area divided by the square footage sold. This helps the seller understand the prevailing prices for homes in the area. If the seller's home is smaller than average, he/she should expect to price the home lower than others. Sales by Age Square footage is not the only factor affecting home prices. The age of a home also plays a role. To help a seller understand the bigger picture, you should provide statistics on total sales by home age. This will show the age of the homes selling most, and it can help the seller know what most buyers are looking for. Others These statistics are just a start. There are many others that can provide useful information to sellers. You should consider: Months of Supply – How many months it would take to clear the current supply of homes for sale Home Sales by Square footage – What size homes are the most popular Total Foreclosures – How many houses have been foreclosed in the last month Days on Market – The average listing time for a property Where to Promote Your Market Stats Okay, you have some key statistics selected for your marketing efforts. What do you do with them? Here are four places to promote market statistics to maximize impact. Market Statistics Page If your community is small enough, you could create a single market statistics page on your website. This is where you would show data about sales and prices for your entire town. But if your coverage area is larger, this might not work. Sellers want the narrowest data possible. So if you cover multiple ZIP codes, you should breakdown your data by ZIP and create a market statistics page for each. Consider creating neighborhood pages that show available homes and neighborhood statistics together. The Property Listing Page You also should consider placing statistics directly on the property listing page. This page would provide the property listing as well as data about the area surrounding the listing. You might ask, "Why we would put statistics on a property listing if we are looking to attract sellers?" Don't forget sellers are doing research too. They want to know the prices of other homes in their community and the amenities they have. So it's very likely a seller will check out a few active listings before deciding to list him/herself. Open House Statistics are great handout material at open houses. Why? Because neighbors often attend open houses. While they may not be immediately looking to sell, they could be in the future. Providing statistics is a good way to help these potential clients remember you, and it will help demonstrate your expertise. Blog Feature Market statistics also are great web content. Consider adding them to your blog as a regular feature. This will help you boost your SEO and increase your web traffic. Real estate market statistics empower sellers. They can help them understand home prices, competition for buyers, available inventory, and more. Don't leave your potential sellers out in the cold. Win their trust and their listings by adding real estate market statistics to your site today. To view the original article, visit the Realtyna blog.
MORE >
What Are 2023's Top Housing Markets?
MORE >
2 Steps to a 2023 Social Media Plan You'll Actually Use
We want to make planning and executing a social media strategy for 2023 as simple as possible for you. So here are two easy steps and 100+ post ideas to help you do just that. Step 1: Build a Content Calendar with this Template Putting a social media strategy in place involves some serious scheduling, and that means using a calendar. But don't start from scratch—save time by using this Social Media Content Calendar template. Learn how to customize the calendar and decide what to post in this video: Step 2: Schedule Out Your Posts Once you set your calendar up, it's time to schedule your posts. Get post ideas from these 116 resources: 42 Customizable Posts for Social Media 10 Market Update Templates 64 Graphics for Promoting Your Listings Strategize Better Up your game by learning how to integrate social into a broader promotional strategy. Meet (and beat) market challenges by using social media to thrive in a low inventory market. Need inspiration? Check out these 12 Real Estate Influencers Who Built a Business on Social Media, or read more articles about social media.
MORE >
5 Ways Your Sellers Can Help Buyers Handle Higher Rates
MORE >
10 Real Estate Networking Tips to Live By
The life of a Realtor is a never-ending networking event. Each person you meet is a potential lead, or may even have a referral (including other agents and real estate industry professionals). It's important to stay connected and network with your local community members if your business is to survive. The internet may have leveled the lead generation game to an extent, but other networking and lead generation tactics have stood the test of time. We've put together this list networking tips that all agents should live by no matter the latest social media trend or hottest CRM platform. Here are 10 real estate networking tips all agents should live by: 1. Attend Real Estate Events This is probably the oldest rule in the book. The only way grow your real estate business is by finding out what other others are doing. Just because other agents don't seem likely to turn into a lead doesn't mean they can't provide advice or a referral one day. 2. Establish Connections with Complementary Businesses During a the buying/selling process, you are constantly in contact with other businesses, such as contractors, loan originators, landscapers, and other professionals. Having personal connections with may one day lead to a discount or referral. 3. Challenge Yourself If you have been attending the same conference for the past 20 years, maybe it's time to branch out. Meeting new people is the only way you'll grow your real estate business. 4. Attend Local (Non-Real Estate) Events Real estate agents should be fully immersed in their local communities. Buyers and sellers want agents that know all the right people. Endorsing a local sports team or non-profit group is an easy way to prove your local reputation. 5. Act as Though Your Business Is Paperless In this technology age, it's reasonable to assume most leads will lose or throw away your print marketing materials, such as business cards. When you receive a business card, follow up with that person via email and save their contact information digitally. Also be sure leads can find you with just a Google search. 6. Be a Loyal Customer of Others Purchasing from their business will make people more inclined to purchase from yours. If your lead is a hair stylist, attorney, plumber, or financial advisor, consider using their services first to initiate a relationship. 7. Have a Strong Team One of the easiest ways to expand your personal real estate brand is through other members of your brokerage. If you're carrying the weight of your brokerage's new lead generation, consider finding new team members. 8. Connect with Leads on Topics Other than Real Estate It's okay to talk with clients about non-work related topics. In fact, agents should try to connect with leads on a personal level more often. Leads will be more likely to remember you if you expressed a common interest of theirs. 9. Everyone Is Your Friend Everyone loves gifts! Try sending a pop-by gift related to your ability to ability to sell homes. Include a funny pun related to being quick, helpful, or influential amongst your community. 10. Take Real Estate Internet Leads Seriously Much of networking takes place online, so be sure to treat internet leads with care. If you don't spend time with leads online, why should they have faith you'll spend time with them in person? To view the original article, visit the Zurple blog.
MORE >
How Team Leaders Can Dominate Their Markets
MORE >
Realtor Lingo: Do You Know What You Are Saying?
What are you talking about? Every day you get ready to represent home buyers and sellers because you are a real estate professional. MLS listing protocols are second nature, determining a competitive listing price is easy with accurate measurements and writing up contracts is part of your routine. But how often are you using terms that you think you know but are not necessarily synonymous? Realtor lingo can confuse the consumer if you don't know what you are saying. Check to see if you are making any of these common mistakes with your listings. Schematic vs. floor plan Floor plans are essential when listing and marketing a property. Accurate measurements of every space help potential buyers understand the fit and flow of a home. Floor plans identify the location of doorways, partition walls, cabinets, and windows. When advanced measurements are included, you can measure distances between arbitrary points in 3D space. Are you using floor plans or just a simple schematic? What exactly is a schematic? So here's the thing. A schematic is a basic outline of the building with exterior or interior measurements around the perimeter. Think of a schematic as the "bones" of the home and the floor plan as the entire skeleton complete with all the connecting parts. To understand the function of the entire unit, a homebuyer must be able to visualize how they will live there—a task that is difficult at best with just a few simple lines of a schematic! Video vs. 3D virtual tour 3D virtual tours are must-haves for both showing the seller how you market their home and for the buyer to get up close and personal with each space. Virtual tours enhance the viewers' experience by allowing them to explore rooms as if they were physically at the property. Online access to 3D virtual tours lets the consumer enjoy their visit in their own time. Perhaps they forgot what type of finishing was on the floor or windows after their in-person viewing. Enter the 3D virtual tour to help refresh their memory, create a lasting image and form an emotional connection with the home. When you want to know if they lingered for a while, check your analytics to see the date, time and duration of all visitors. Real estate agents can host 3D tours as part of a virtual showing. Take control of the way the property is presented by adding commentary on important aspects of the home. Conversely, a video is just a video. Video is a mini movie created to entertain but without the ability to control where to focus your attention. Think of video as going to the theater. You want to see what is hiding behind the doorway, but you are not in the director's seat. Financing vs. mortgage Getting your buyer approved for a mortgage is important. Factors that influence the appraised value of a home are floor plan measurements, location, market conditions and comparable properties. Mortgage appraisals for Fannie Mae now require measurements to follow the ANSI-Z765-2021 for calculating and reporting gross living area. You can help speed up the process with an iGUIDE® that supplies everything you need to market a property and is ANSI-Z765-2021 compliant. Financing is often the largest hurdle a buyer has to get over before completing a purchase. But while financing can come in the form of a mortgage, financing is not just a mortgage. Buyers often choose alternative methods to purchase a home when they are not paying cash. Line of credits, personal loans and seller financing are a few other options buyers have. While a traditional mortgage is the normal course of business, regardless of how the buyer acquires funding for a home, they will benefit from floor plans, a certified appraisal and 3D virtual tours when applying for insurance or planning for any future renovations. Fixtures vs. chattels A fixture by real estate definition is something that is attached to the home. Fixtures can be seen throughout a 3D virtual tour and identified by whether or not they are physically attached to a floor, ceiling or wall. Attached items are things like cabinets, light fixtures, and items that are physically plumbed in. Real estate agents may refer to appliances as kitchen fixtures, but in reality, many of the appliances in a kitchen are easily removed by simply unplugging them from an electrical outlet. The rule of thumb is that an item that is not attached and can be easily removed from a home is a chattel. Why is this important? Permanent fixtures form part of the property and are to remain when the home is sold. Avoid a homebuyer being surprised on closing day when the kitchen chattels are missing by including the moveable chattels in the purchase contract. Knowing when to use the correct terminology and technology can go a long way in your real estate marketing. Winning listings is more than a little small talk, it's about communicating clearly. To view the original article, visit the iGuide blog.
MORE >
Friday Freebie: 42 Customizable Posts for Social Media
MORE >
Our Top 10 Most-Read Articles of November
If there's one thing on agents' and brokers' minds, it's the shifting real estate market — according to our most-read articles of November, that is. No fewer than three articles made it onto our monthly top 10 most popular articles list. To learn why you shouldn't panic about the market, check out article #7. To find out how to take advantage of this market, scroll down to article #5. And to discover which Realtors are least likely to survive the shift (hint: it doesn't have to be you!), see article #2. In other news, November saw the release of NAR's latest Technology Survey. You can see highlights from that in article #9. For everything else, check out the full list of November's most-read articles below: 1. Buyer Leads Think You're a Tour Guide? Here's What to SayHave you ever encountered buyers that want you to show them houses... but they "don't want to buy for at least a year"? Those aren't serious buyers, and any time spent showing them homes isn't likely to result in you being compensated for your efforts. So how do you handle these buyers? 2. The 7 Types of Realtors This Market Will CrushRising mortgage rates have caused many buyers to put the brakes on their home purchasing plans. That means there's less business to go around these days—and not every agent is going to make it. We believe, however, that there's not only room to survive this market shift, but to thrive. That belief comes with a caveat, though: if you're one of the seven types of agents in this video, your chances of making through are... not great. 3. Friday Freebie: 64 Graphic Templates for Promoting Your Listings on Social MediaWhat's eye-catching, easy to edit, and perfect for promoting your listings on social media? Why, it's this Friday Freebie! We're highlighting a free collection of 64 digital listing flyers that you can use to attract the attention of potential buyers online. All 65 templates are completely editable and professionally designed to make your listings look good. 4. 5 Reasons Agent Teams Get More Leads Than Solo AgentsHave you ever considered working as a real estate team, or are you already part of one? If so, there are a lot of benefits to working as a dynamic duo, and if not, you may want to think about it. Stats from around the industry show that team agents tend to get more leads than solo agents. But why? 5. How to Take Advantage of This Real Estate MarketAgents, how are you viewing this market shift? Rather than seeing it as a slow-down period, you should be thinking about it as your chance to gain the upper hand and boost your business for years to come. Here's how you can take advantage of the market conditions to get ahead in your business. 6. The Real Reasons You Should Be Using a Professional Real Estate Photographer (It's Not What You Think)Why hire a real estate photographer if you can just grab some photos and measurements from a smartphone app? Here are some reasons you should be using a professional photographer for all your listings. 7. 5 Reasons Why the Sky Is Not Falling: By the NumbersHeadlines are causing an overreaction among many real estate agents, resulting frequently in panic. The good news is that 2023 is not 2008. The numbers prove the difference. So, let's stop talking about single-source predictions and economic forecasts and instead focus on what the data tells us about today's real estate market compared to 2008. 8. 10 Video Marketing Ideas for Real Estate AgentsVideo content has become more widely available and accessible thanks to the internet and cellphones. Today, it's essential to create video content that engages your customers. There are countless ways to make real estate marketing videos. Here are 10 video ideas to connect with your audience. 9. New 2022 Realtor Tech Survey Reveals Advances, ShortcomingsThe National Association of Realtors released its annual Technology Survey of members, which provides excellent insight into how tech innovations are impacting the real estate business now and in the future. This new research confirms the acceleration of tech adoption as one positive factor fueled by the pandemic. Here are some quick highlights. 10. Real Estate Farming: Sowing, Growing and Expanding Your BusinessOf the myriad lead generation strategies available to real estate agents, one of the most consistently successful is real estate farming. But is farming for real estate the right strategy for you? Even if you're happy with your current marketing plans, having a more profound understanding of farming methods and concepts can prove beneficial in any real estate market.
MORE >
5 Ways Email Marketing Can Boost Your Business
MORE >
Revive Debuts New 'Edge' Network for Top Real Estate Agents
An exclusive network connecting the best real estate agents with one of the most innovative companies in real estate, Revive Edge, is debuting from Revive, the complete presale home renovation solution. "Revive Edge is for agents who are known in their markets for going above and beyond for their clients," said Michael Alladawi, Revive Real Estate CEO and founder. "They give their clients their best, so Revive wants to give them our best," he added. Revive Edge includes a wide array of benefits exclusive to top agents who are part of the network. Special perks include access to ready-to-transact homeowner seller leads, invite-only events, an advanced e-commissions program, sneak peeks at new product releases, co-branded marketing materials, unique Revive-supported agent profiles, discounts and credits, and customer press, video, and social spotlighting opportunities. Many consumers looking to sell their home contact Revive first, and those leads are sent to agents in the Revive Edge network. Three in four of those seller leads transact, according to Revive. Moreover, with Revive Edge, agents can access additional marketing opportunities to generate additional leads. Real estate agent Bryan Hill of Irvine, California recommends Revive Edge "because you're doing right by your client and getting them the most money from their home," noting that Revive has already sent five referrals to his firm, "and we've closed them all." Costa Mesa, California-based agent Christine Morgan calls Revive Edge leads "next-level," explaining "Revive Edge saves me time by increasing my business and growing my network without the need of going through another listing presentation." Alladawi notes that homeowners who renovate their homes before selling maximize their return on their most significant asset — their home. Revive addresses a $300 billion-plus problem as sellers leave 15 to 20 percent of potential profits on the table when their homes aren't move-in ready. Once Revive homes are renovated and listed, they sell faster and for more money. Since its inception in 2020, Revive has helped over 400 homeowners create $60 million in profits. Revive has products available in all 50 states, offering presale renovation services for homeowners to help maximize their profits from their home sales. Top agents interested in joining the new Revive Edge network can start online at revive.realestate/edge/learn-more.
MORE >
The 7 Types of Realtors This Market Will Crush
MORE >
What Is a Real Estate Offer Management System?
When you list a home for sale, the first thing that usually comes to your seller's mind is figuring out how quickly to quickly find a buyer. But what happens when you find that buyer? What does that process look like, and how will it be managed? When a buyer submits an offer on your client's home, the offer will have an expiration date. How do you ensure your sellers will receive that offer quickly? And if there are multiple offers – which is common in a seller's market – how do you deal with them? This is where a real estate offer management system comes in. A real estate offer management system delivers offers on your listing to your seller in real-time, it allows them to organize the offers, compare and manage multiple offers, and respond to everyone – all within one application. It allows the home seller to control process. Streamline the Offer Process How do you receive offers on your listing? Ask anyone, and you will received a mixed bag of responses. One thing is for sure, the offer is usually presented by a buyer, or buyer's agent. From there, the offer is typically delivered by email from the buyer agent to the listing agent. Then, the listing agent typically emails it to the sellers. Yes, that's right… an email chain. This way of doing things has worked in the past, but it's also caused a lot of problems which can lead to: Missed deadlines – if the agent isn't immediately available to forward the offer Communication follies – if anyone forwards something in an email they shouldn't Privacy follies – if any of the agents forward an email with their clients' info in it Code of Ethics violations – (see REALTOR® Compliance below) Using an offer management system helps solve these problems, and puts the home seller in control. Through platforms like Transactly, you're provided a unique link for your listing, where you direct any interested party to submit an offer. From there, your sellers will be notified in real-time, and can manage the offer and any others – comparing and contrasting them – from within one application. Offers Delivered in Real-time Once a buyer or buyer's agent submits an offer through an offer management system, everyone is notified immediately: Listing agent receives an email and text message (no more having to manually forward emails) The sellers receive an email and text message (no missing out on emails because the agent is coaching their kid's soccer game) The buyer agent receives confirmation via email or text that the offer has been delivered/viewed (helping with REALTOR® compliance requirements to providing written confirmations, SOP 1-7). Multiple Offer Situations Multiple offer situations have been a common theme for real estate in high-demand, low-inventory neighborhoods across the U.S. Without a system to manage these offers, sellers are left with sorting through emails, printing out contracts, and creating their own comparison charts to make a decision. Even worse, they (and their agent) have to manually communicate with each one of those parties individually through email. Offer management systems allow sellers and agents to view all offers at-a-glance, send mass-announcements to all interested parties, such as highest and best requests. Traditionally, only institutional real estate investors used offer management systems to help manage their real estate listings, but now we're seeing traditional agents and home sellers take advantage of the technology. Again, it puts the home seller and listing agent in control of the process. REALTOR® Compliance We've heard arguments from agents who don't like the real-time delivery of offers to their sellers, because they like to review and add their own thoughts and opinions before presenting it. From a salesperson's perspective, I get it. Presenting an offer is a vital point in this process. However, going about it that way presents conflicts with the REALTOR® Code of Ethics. The REALTOR® Code of Ethics states, "REALTORS® shall submit offers and counter-offers objectively and as quickly as possible." (SOP 1-6) Some definitions from Dictionary.com: Quickly – at a fast speed; rapidly; very soon Objectively – not influenced by personal feelings, interpretations, or prejudice; based on facts; unbiased So, when a listing agent takes their time to thoroughly review an offer and add their thoughts and opinions in a presentation to their seller clients, is it truly "as objectively and as quickly as possible"? Probably not. The top real estate agents we've found and interviewed to become Transactly partner agents, have a "nothing to hide" attitude, are 100% transparent, and are more focused on ensuring their clients interests are above their own. Sure, they're using real estate offer management systems not just to deliver that transparency and access to their client. But, they're also using the technology to build trust and win over new clients. To view the original article, visit the Transactly blog.
MORE >
[Podcast] Decoding Real Estate: Minimizing Buyer's Remorse with Bernice Ross
MORE >
10 Best Practices for Promoting Your Recorded Real Estate Webinars on YouTube
Webinars are a great way to promote your real estate business and establish yourself as an expert in your community. Recording your webinar and publishing it to YouTube gives you an opportunity to repurpose the material and easily share it with current and potential clients. However, YouTube videos can also be discovered organically. To raise the probability that your content will appear in someone's search, we recommend these 10 best practices: 1. Strategically Name Your Video Selecting a title is one of the most important pieces to remember when uploading your video content. Be specific in the name; match the title you used when promoting the webinar, if applicable. Think about what terms clients might search for within YouTube or Google. Some names are more competitive than others, such as "Buying a New Home." Be sure to add details to the title that match the video content (e.g., Buying a New Home in Denver). 2. Add a Transcript Adding a transcript to your video in post-production, or once you've uploaded the video file to your account, helps increase accessibility and usability. Transcripts can be viewed by anyone watching the video. Some viewers reference transcripts as an easy way to copy and paste relevant information (note taking, for example). Other viewers use YouTube transcripts to quickly skim through the content and jump to specific points in the video (timestamps are hyperlinked). YouTube automatically generates a transcript for you, but you do need to create and post the file in the producer tools menu. Be sure to review the text before publishing it. Fix typos, check the timestamps, and make sure your branding is correct. 3. Enable Closed Captioning When enabled, the Closed Captioning (CC) button displays the transcript copy as text on the bottom of the screen. Similar to subtitles, you can also add key sound effects to closed captioning to indicate tone or other key information for individuals with limited access to audio or who otherwise experience difficulty with hearing. For example, [laughter], [applause], or [cheerful music]. 4. Add a Video Description As important as having an accurate and relevant title, be sure to include a brief description of your webinar in the description field. You can reuse the copy you used to promote the webinar, changing verbs to past tense if necessary. As you add description information, remember to incorporate relevant keywords from the webinar as well as any related hashtags. 5. Add Relevant Timestamps If your recorded webinar is lengthy, consider adding timestamps and a brief test description of the content at the correct point in the video. For example, "At 3:30, we cover real estate trends for 2023," or "Skip to 4:50 to learn how to add new leads to your CRM." If you have enabled transcripts, be sure the timestamps match. 6. Set a Thumbnail Image When publishing a video to YouTube, you'll have the option to select and set a thumbnail that best represents your video. This thumbnail is the featured image linked to your video when promoting the link on social media. You can also upload your own thumbnail image to YouTube (we recommend including the video title and a compelling image or graphic if possible). 7. Use Playlists for Organization and Promotion If you are a regular contributor to your YouTube channel, playlists are an excellent way to organize and promote your video content. Simply having a webinar playlist increases the odds viewers will watch additional videos without any action on your end. If viewers are watching with autoplay enabled, the next video in the playlist will automatically appear on their screens. Playlists can also be added to your real estate website through a plugin or iframe. 8. Encourage Viewers to Subscribe to Your Channel "Don't forget to click that like and subscribe button!" It sounds cliché, but encouraging viewers to subscribe to your YouTube channel can help automatically deliver curated content to their notification feeds without having to manually send that information their way. At the end of your webinar presentation, be sure to mention you'll add the recorded webinar to YouTube and remind viewers to subscribe. 9. Brand Your Channel If you have a company logo, be sure to add that to your YouTube channel as your profile photo/avatar. YouTube recently announced that it will be rolling out handles, similar to what other social media platforms use for tagging with the "@" symbol. Your handle should be your name, brand title or company name and/or match the handle you use across your other channels. 10. Blog About Your Webinar In addition to promoting your recorded webinar in a playlist, on social media, and on a webinar-specific landing page, you can promote the webinar in your real estate blog. Repurpose the title and description, adding any additional content and takeaways to fully round out and provide value to your viewers and readers. Be sure to embed the individual video into the blog, using an iframe or plugin, and add a link to your website playlist or channel.
MORE >