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4 Basic Tips for Upping Your Real Estate Game
Excelling as a real estate agent is a lot of work. Absolutely no one is denying that. You essentially become a one-man (or woman) business even when you are associated with a brokerage. You are often responsible for your own prospecting, marketing, network building and, of course, the entire process of helping your clients buy or sell a house. So how do you accomplish all the tasks you are responsible for, and still find the time to get new clients and be the absolute best agent for them? Have a Strong Online Presence Having a strong online presence is the gold standard for real estate agents in this day and age. The first thing any potential client will do when considering hiring you is find your social media accounts. (If, of course, that is not how they came across you in the first place.) Based on the impression they get from your profiles, they will make a decision to contact you or not. So, it is your job to make sure that first digital impression is one they will not soon forget. To accomplish that, follow these tips: Diversify your content. Your content could include blog posts, shared articles, quotes you find motivating, houses you are representing, promotional material, client reviews, etc. Make at least a couple of posts every week to ensure your profile is updated Have your contact information easily accessible. Every post should look professional and carefully thought out. Use a few hashtags and emojis to catch people's attention. Keeping up a strong online presence is a free way to continuously be focusing on self-promotion and client procurement. So, it is well worth your while to find the time necessary to get your profiles in tip-top shape. Put Your Relationships First To be the best agent you can be, you need to maintain and build relationships with your previous clients, and all the business professionals you connect with. Reach out with a meaningful card during the holidays or birthdays just to remind everyone that you are still working in the industry. Staying in touch opens the door to forming partnerships that can greatly benefit your business. Other industry professionals, like bankers or contractors, can recommend you to their clients who they know are planning on moving. Your previous clients can also recommend your services, and are much more likely to if they feel they still have a connection to you. Essentially, your network is the lifeline of your business. Without a focus and commitment to it, you will never be able to keep your pipeline full. Take Care of Yourself At the end of the day, you need to be making your mental and physical health a priority. Without getting enough sleep, breaks from work, or balanced meals, you will not be at your best. Take the necessary steps to make sure you are maintaining your health, and the positive effects will quickly become evident in your work. Here are some strategies you can implement today: Turn off your phone at a certain time every night. Practice mindfulness Go on a short walk when you need a 10-minute break. You will feel more energized, focused, and resilient if you are taking care of yourself everyday. Learn to Delegate You can not do everything on your own—especially if you want take care of yourself and dedicate time to actually growing your business instead of just maintaining it. It's a hard fact to come to for many real estate agents, but all the best agents know it is true. So don't wait until you feel so burnt out and overworked you begin to hate your job to finally invest in some help. Be proactive and do it now, so you can start focusing on tasks that will help propel your business' growth instead of just keeping it afloat. For example, hiring a transaction coordinator can give you back up to 16 hours of your time per transaction. Imagine all the progressive work you could accomplish with that time! Hiring help is not as expensive as you may think, and it is a cost you could potentially pass along to your clients. To view the original article, visit the Transactly blog.
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Follow-Up Is Still the #1 Reason Agents Lose Business
Deploying a strategic follow-up plan is similar to starting to go to the gym. In both of these cases, success and results are produced with consistency. One day may not bring about instant results, but one year certainly will usher in amazing wins. When it comes to refining and streamlining the way that real estate businesses engage with their spheres, many agents avoid follow-up because it's not the most fun task to do. It's likely that an agent will prioritize interacting with active clients over warming the colder leads in their sales funnel. This is one of the reasons why follow-up is still the No. 1 reason why agents lose out on business. To convert more leads and build better relationships with your clients, you have to be diligent, motivated, and consistent with your follow-up. Follow-up boosts lead conversion Follow-up is what separates the agents who fail from top producing agents. Agents who just want quick wins slack on their follow-up, while best-in-the-business agents who build longevity are dedicated to a scaleable, success-oriented follow-up strategy. Strong follow-up action plans are what allow you to tap into the goldmine in your database. When you warm prospects and continually follow up, you are more likely to stay top-of-mind with your leads. This allows you to retain your business opportunities throughout the entirety of your sales funnel — rather than seeing that they are far-off from their transaction, labeling them a "trash lead," and ceasing communications. To grow your business and maximize efficiency, revenue, and closed deals, you need to create a constant stream of leads that are cycling through the full sales funnel. You need to work your leads all the way through to the home run of conversion, not give up after the first inning. Pro Tip: Did you know that only 25% of leads in your CRM are ready to buy at any given time? Additionally, nurtured leads go on to make 47% larger purchases than those who buy immediately. If you're following up with the remaining 75% of leads in your database that are not conversion ready, you can create a sales cycle that continually generates transaction opportunities. If you don't follow up with the 75% of colder leads and only focus on hot leads, you're likely to hit a stall in your lead funnel once your current clients have closed. Strategic follow-up improves client experiences Do you want to create lifelong client relationships to access repeat business and referral opportunities? You need to do the legwork of keeping in touch with your sphere from first contact. Besides giving you access to more transactions to boost production, good follow-up also directly benefits your clients by improving the experience they have while working with you. Following up is like rolling out the red carpet for your clients. When you are communicating and sharing valuable information that helps them achieve their real estate goals, you are positioning yourself as a priceless asset to them. You are also showing them that you care, which is the first step to creating a meaningful relationship with your sphere. Following up shows clients that you: Have great communication practices Prioritize them and their needs Can answer questions quickly and effectively Will answer them whenever they reach out to you Will act as a strong guide when it's time to buy or sell In today's world where consumers expect Amazon-type instant gratification, transparency, and an open line of communication, strategic follow-up is becoming increasingly important for real estate professionals. 5 follow-up best practices to start growing your business According to a recent study conducted by RealTrends, these five follow-up strategies proven to generate more income are the activities that make real estate agents successful. 1. Marketing should target both potential new leads and former clients. Agents who market to both fresh leads and past clients see an average of 9% more transaction sides than agents only focused on networking with new clients. 2. Implement a systematic follow-up process for every contact. Agents who do not employ systematic follow-up average 22% fewer transaction sides than agents who have a formal workflow in place for both past clients and new leads. 3. Workflows for both former clients and new leads should use a mix of contact types, including programmatic and social media advertising. Agents who do not use programmatic and social media advertising tend to see 29% fewer transactions on average. 4. Aim for 10 or more touch points per person, per month. Making 10 or more touch points per month helps agents see 39% more transaction sides than their peers. 5. Invest time in marketing and networking to grow your database beyond the tipping point of 500 contacts. Agents with databases of over 500 contacts have an average of 25% more transaction sides. To view the original article, visit the BoomTown blog.
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Lone Wolf Transactions (zipForm edition) + Earnnest
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5 Things Real Estate Photographers Wish Sellers Did -- and Did Not -- Do
Working with hundreds of photographers nationwide who have delivered more than 4,000,000 images to help real estate agents sell and rent more than $35 billion in listings, we've come to feel their pain when something doesn't go as planned. That's why we polled more than 100 professional real estate photographers who work with HomeJab to get their "rants and raves" for listing shoots. We already know from a large body of research that professional real estate photography helps sell homes faster and for more money. The good news from the survey results is that most of the time – 67% – of professional real estate photographers have a great experience with highly cooperative sellers. But that still means that sellers are not as cooperative as they should be during one in three listing photo assignments, and, sometimes, surprisingly, they are uncooperative. Fortunately, our "rants and raves" survey uncovered a series of "best practices" for home sellers – comments, ideas, and suggestions shared almost universally by our photo pros. Photographer rants Here are the top five things professional real estate photographers wish all sellers did — that still is missing from too many shoots: Declutter – 95% Remove objects in the way of a photo (toys, bikes, hoses, etc.) – 86% Clean the house – 75% Fix light bulbs – 73% Clean pathways and driveways (remove cars) – 54% Again, remember that most shoots go well, and most of the things on this list are taken care of before the photographer arrives. Overall, real estate agents are doing an exceptional job of educating sellers and ensuring they take the steps necessary to prep their homes before the appointment. However, one item shared by photographers was a bit surprising – and this might be an opportunity for all agents to clarify the concept of when to declutter. The survey found that the "one thing that sellers forget" that bothers professional real estate photographers most is decluttering during the shoot. It turns out that many sellers attempt to declutter while the photographer is shooting, going room by room, clearing clutter one room at a time just before the photographer shoots! A photographer from Lakeland, Florida described the impact of doing this best, saying, "Moving clutter room-to-room like musical chairs disrupts the flow and slows down the process." In addition, he points out that this approach can add significant additional time to a shoot. Another photographer from Chicago shared the frustration, explaining, "Many sellers begin prepping after I arrive. They should know the home should be ready upon arrival." That's excellent advice for sellers, but it also should nudge real estate agents to ask their sellers to finish all decluttering before the photographers shows up at their door. Seller raves The survey also asked professional real estate photographers about the one thing sellers do that they appreciate most. The consensus is no surprise: having the house ready when they arrive. An Austin-based photographer says puts it succinctly: "decluttered – neat and tidy" is a huge help. A veteran photographer from Greenwood Village, Colorado, adds, "A place that's ready to go when I arrive – that's awesome." Photographers also were asked, "What is the one thing a seller can do to make your job easier?" Again, the answers were mixed, sometimes even contradictory. One point of contention: should the seller hang around during the shoot – or get out of the house? What was clear was the need for sellers to stay out of the way during a shoot. Some suggested that sellers should leave during the shoot. But other photographers want them to stay "within earshot" if they need permission to move an object that's in the way, for example. Another point of disagreement: some photographers don't want the seller to interrupt with questions, while others enjoy a good banter back-and-forth with a seller. The best approach: sellers should ask what they can do to make the professional's job easier upfront. The professional tells us they will get better photos if they do. For sellers, photographers had a few other suggestions to make their shoot easier, including controlling pets, parking cars away from the property, and ensuring the photographer has access to the home when they arrive. Advice to real estate agents Photographers often rely on the seller's real estate agent to make sure everything is ready before they show up. But, again, three out of four times, that happens. Yet, for all those other times, photographers shared some advice for agents. "Good agents will arrive at a property ahead of time and turn on all the lights and clean up anything that shouldn't be there," said a Cherry Hill, New Jersey-based photographer, adding, "Bad agents show up late and demand that everything be cleaned to perfection." The survey points to three things photographers wished every agent told their seller, including: Photographers cannot retouch photos or remove something (the seller's agent provides editing instructions, and HomeJab handles the editing) How much time the photographer will need. Photographers can't send the photos directly to the seller. Instead, the seller will get them from their agent. The survey also found three things that professional real estate photographers appreciate most when they arrive at a shoot: All the lights are on, fans and TVs are off, and blinds or shades are open Pets are secured, the house is clear of other people, and the seller stays out of the way Access is available for photographers when they arrive. One professional offered this parting comment: "Do not underestimate the photographer. We are part of the success of the property's sale." Joe Jesuele is the founder and CEO of HomeJab, America's most popular and reliable on-demand professional real estate photography and video marketplace for real estate pros and architect of the real NFT Marketplace at real.art. HomeJab delivers over 4,000,000 images to help agents sell and rent more than $35 billion in listings.
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Is That Your Headshot?
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New to RPR? Start Here to Boost Your Business
Wednesday, October 5, 2022 at 9:00 AM PDT Are you getting started with RPR? This is the class for you! In this 45 minute webinar, you'll learn some RPR basics, such as how to: Quickly conduct property searches Prepare for listing presentations Generate CMAs Efficiently prospect neighborhoods Share reports via email, text or on social media And so much more! Stop running around to find what you need... our one-stop-shop will help you save time and improve productivity. RPR is a NAR member benefit and is included in your annual dues to the National Association of REALTORS®, so there is nothing to buy. No subscription fees, no renewals. Register now!
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Does Your Listing Presentation Nail the One Thing Sellers Need Most?
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5 Shared Traits of Highly Successful Real Estate Professionals
Some agents and brokers have over 25 closings a year, every year, while other real estate pros feel lucky to have 10. What are these top performers doing differently? Today, we're going to answer that question. We interviewed star agents and brokers around the country to identify the similarities they all share. Here are the top five characteristics of highly successful real estate professionals: Trait #1: Disciplined and Determined Top agents and brokers: always have the "big picture" in mind practice discipline and patience keep themselves focused on longterm gain don't count on quick results nurture their leads until they are ready to buy or sell their house don't shy away from "boring stuff" — they complete the right actions in the right order, day in and out are physically, emotionally and mentally present take control over their daily schedule and have well-established routines that have proven to be successful are all in — period Trait #2: Creative and Versatile Top agents and brokers are: open-minded and highly adaptable tech savvy early adopters of new technologies open to exploring new opportunities willing to engage with people from different walks of life good at connecting and networking good at maintaining meaningful relationships with potential, existing and past clients Trait #3: Heavily Involved in Real Estate and Community Top agents and brokers are: very active in their communities – they volunteer, serve on civic boards and support local businesses by the way of referrals knowledgeable about their local market, real estate trends and the impact both have on their communities keeping their finger on the pulse of their community and always researching local housing numbers consistently working closely with other local agents constantly expanding their sphere of influence through networking excited to let new contacts know they are in real estate proud of their job — they love what they do Trait #4: Focused on Exceptional Customer Service Top agents and brokers are: committed to being the best at their real estate craft ready and available to serve clients, whenever and wherever attracted to automated systems that streamline business processes without sacrificing service always honing their superior phone skills dedicated to helping as many people as possible practitioners of the "attitude of service" known to perform at their best always challenging themselves and their team to perform at the highest level possible Trait #5: Efficient and Focused on Attention to Detail Top agents and brokers are: great at delegating supported by well trained teams that help them hit their numbers reliant on self-built or automated systems that allow them to focus on developing in-person relationships with leads and clients focused on replying to new lead inquiries as quickly as possible dedicated to building trust and showcasing professionalism by providing fast and thorough follow-up sticklers for detail consistently holding their teams accountable focused on not letting any leads slip through the cracks Incorporate these five proven success traits into your day-to-day business operations to take your real estate business to the next level. What has proven to be successful for you while growing your real estate business? To view the original article, visit the Zurple blog.
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How to Ask for Real Estate Referrals
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Dotloop Beginner Agent Training
Multiple dates Whether you just got started with dotloop or need a refresher, our basic training will help you navigate your account and efficiently close deals. Account overview How to create a transaction How to edit, share and eSign documents How to create tasks How to submit for review Register now! Other versions of this training: in Spanish, for California agents.
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Build Your Listing Business with Homesnap Pro's Prospecting Tools
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Real Estate Agent Instagram Bio Best Practices
Once considered the domain of angsty teenagers and artsy photographers, Instagram now has more than 1 billion monthly active users. That's about 1 in 3 people who use the internet across the entire world. As its popularity has expanded, Instagram has become an important place for brands and businesses to increase their profile, engage existing customers, and win new clients. Real estate agents are no exception. More and more agents are using Instagram, and many are asking how to create a strong Instagram profile. The first step is clear: Your Instagram presence requires a compelling and informative real estate agent Instagram bio. The Instagram bio appears at the top of your Instagram profile, and is how you introduce yourself to the masses. How can you make the most of this small but essential space? Learn the best practices to consider as you create an Instagram bio, and see some of the strongest Instagram bios used by top agents across the country. 1. Register your Instagram as a business and register as a real estate agent Having an Instagram account can help your business, but only if prospective clients and fellow agents can actually identify that you're a real estate agent. The first step to make that happen? Make sure you use Instagram for Business and register as a real estate professional. When you register as a real estate-related business account, your profile will include the tag "Real Estate" beneath your name. For example, Christy Robinson, a Keller Williams agent in Arkansas, has an Instagram for Business account. Note that Robinson's bio includes the "Real Estate" service tag and notes her position as a "Central Arkansas Realtor." Robinson further identifies her real estate practice by including the line "Buy – Sell – Invest – Build" in her Instagram bio. This way, it's understood that Robinson represents buyers, sellers, investors, and those who want a newly built home. People who visit Robinson's account won't be confused. She's a professional real estate agent who is ready to do business. 2. Showcase your location and local market A home's value is often described with the phrase "location, location, location." The same is true for real estate agents. Your location determines your home market, your clients, and the new business you hope to earn. In her real estate Instagram bio, Brittany Mikes makes clear her location in Savannah, Georgia. The 912 area code in her phone number also reinforces her Savannah location and membership in the Teresa Cowart Team. A prospective client viewing Mikes's Instagram bio won't have questions about her home market. 3. Include your brokerage or agency information Along with your location, your brokerage or agency information is something consumers want to know. After all, a client's experience can vary widely depending on whether their agent belongs to a brokerage or agency. Whitney Korger, a real estate agent in Lincoln, Nebraska, clearly advertises her affiliation with RE/MAX Concepts in her Instagram bio. She lists her status as an agent, and includes a link to her agent website, which prominently displays her RE/MAX membership. Potential clients now know Korger is a RE/MAX agent, and when Korger's colleagues view her Instagram, they can be assured that she is advertising her agency in addition to herself. 4. List contact information In the past, you may have provided your contact information exclusively through yard signs or business cards or billboards on the side of the road. But nowadays, people will see your profile on social media, which makes listing contact information on your Instagram bio a must for real estate agents. April Baker, a Maryland agent with Samson Properties, lists her contact information on her Instagram bio. Notice how she lists her email address and phone number next to emojis of an envelope and a cell phone. Someone who comes across her Instagram will immediately be able to reach Baker, whether they prefer to email, call, or text. 5. Include your tagline or slogan Patrice McKay of Kelly Realty in Montgomery, Alabama, has a strong real estate agent Instagram bio. The phone number, the email, the website, the clearly-listed position as an agent – McKay's professionalism is obvious. But McKay also stands out from the crowd of agents with her tagline, "Call PM in the A.M. for all your real estate needs!" McKay has positioned herself as a unique agent with a specific brand identity. Even better, McKay lists her tagline just before her phone number. She's suggesting that consumers call her and provides the phone number to do it. 6. If you have an agent hashtag, use it The modern-day, digital version of taglines and slogans is a hashtag. Savvy agents include them in their Instagram bio. For example, agent Hector Pardo of Miami leads his real estate agent Instagram bio with the hashtag #PardoSold. By searching #PardoSold on Instagram, consumers and fellow agents will find posts featuring Pardo's sold and leased listings. #PardoSold helps Pardo tell everyone in the real estate game that he's a successful, experienced seller agent who is also familiar with digital marketing best practices. 7. Highlight agent awards and recognition Telling consumers that you're a good agent is fine. Being able to show consumers proof that you're a real estate whiz is what turns them into clients. Randy Louis, CEO of the Washington, D.C.-area's The Premier Realty Group, understands that the best proof of agent accomplishment is agent awards and recognition. That's why Louis includes his agent awards in his Instagram bio. Louis's "Top 15% in the world" line refers to his status as a Homesnap Top Agent Award winner in 2022. Even more, Louis has a pinned story in his Instagram bio titled Homesnap that includes his Homesnap Excellence in Client Service Award. As a top-producing Homesnap Pro+ agent, Louis's awards represent the value he provides to clients – those in the past and present, and those who are just now viewing his Instagram for the first time. 8. Use a bio landing page such as Linktree It drives real estate agents crazy, but it won't be changing anytime soon: You're only allowed one link in your Instagram bio. This rule exists for good reason. Instagram doesn't want the platform to be cluttered with spammy links. But since Instagram also doesn't permit links in comments or post descriptions, you're limited to one link for your entire Instagram presence, except for Stories. Not being able to share multiple links in an Instagram bio could curtail significant traffic to valuable channels for real estate agents. Agents such as Lisa Lejes Rosen of Berkshire Hathaway HomeServices in Coral Gables, FL approach this challenge by using a landing page – in this case, Linktree. Rosen's Linktree is listed at the bottom of her bio. Visitors who click on it are redirected to a landing page that includes links to her other social media accounts, email, and agent website. In addition to centrally hosting her links, Rosen's Linktree tracks the traffic each channel receives, informing her overall marketing strategy and demonstrates whether her clientele prefers viewing her YouTube or LinkedIn or simply sending an email. Linktree certainly has Instagram's approval. The Instagram for Business homepage actually has a Linktree in the bio. 9. Take advantage of pinned Stories Instagram Stories allow users to share all moments of their day, in live time and in a multiple photo and video slideshow format. Users can create "pinned" Instagram Stories that live at the bottom of an Instagram bio and contain thematic, archived content. For agents, pinned Instagram Stories are especially useful. Shakyra Cortes Mendez, an agent at La Rosa Realty in suburban Orlando, has a strong and uncluttered collection of pinned Instagram Stories. Mendez organizes her archived Stories into four categories: "Reviews," which contains client testimonials on Instagram and Google about her service "Sold," a collection of posts about recently sold properties "For Sale," which features properties for which she is the listing agent "Pending," for homes that are about to close With her Stories, Mendez is able to communicate to people who visit her Instagram that she is an active agent with a portfolio of listings. Moreover, she can showcase a slideshow of positive reviews – solidifying her reputation as a top-tier seller's agent while earning trust and legitimacy from people who want to put their home on the market. 10. Link to TikTok, YouTube, and other social media accounts Instagram is valuable, but it's not the only social media channel on which agents should develop a presence. And while your real estate agent Instagram bio should be built for Instagram, remember to work in your presence on other social media channels, which also contain valuable content. One real estate agent who highlights cross-channel social media content in her Instagram bio is Rita Bogus, a Coldwell Banker agent in Chicago. Bogus has her agent-branded TikTok content featured as the first of her pinned Instagram Stories. Those who scroll through her pinned Stories also find YouTube content. Bogus's Instagram profile shows that for business providers like real estate agents, Google is a form of social media. Buyers and sellers go to Google to identify, check out, and interact with real estate agents, so Bogus's 5-stars on Google line in her Instagram bio lends her profile extra gravitas. Bogus demonstrates that for real estate agents, social media profiles don't exist in isolation. Various social media channels should work in concert to promote an agent's experience, abilities, and digital wherewithal. 11. Link to your agent website Google and social media are important, but real estate agents shouldn't underestimate the value of a strong website. Agent websites are still crucial to an online presence, and are worth a mention in your real estate agent Instagram bio. Jaime Cooper, a Realty Lyon agent in Alabama, includes her website – www.SouthAlabamaAgent.com – in her Instagram bio. Cooper's website is a particularly strong addition to her Instagram bio because the URL mentions South Alabama, Cooper's market. Between her website, phone number, and email address, Cooper has given consumers ample opportunities to contact her, and established a smooth, professional online presence. 12. Demonstrate connection to your local market As a real estate agent, your reputation is effectively tied to what your neighbors think about you. You sell in the region and even the neighborhood in which you live – having a demonstrated, deep connection to your local market sets you above your competition. For a real estate agent Instagram bio, establish local market bona fides with a strategy such as Jorge Martinez de Castro's. De Castro, of Carmona Realty Group in Miami, includes a palm tree emoji and the hashtag #miamirealestate in his Instagram bio. There is no doubt that he's from Miami, but he takes it a step further by also including pinned stories that showcase his properties in specific neighborhoods such as Coral Gables, South Miami, and Palmetto Bay. De Castro isn't just in Miami, he's of Miami, and can point to a book of business in specific, desirable neighborhoods. Logically, de Castro's connection to Miami and its neighborhoods makes him more effective at helping his clients. And being able to show that substantial regional connection in an Instagram bio makes de Castro more likely to win new business. 13. Remember that emojis are your friend Emojis sometimes get a bad reputation. After all, emojis can seem tacky and goofy and unprofessional – they certainly don't belong in the text of a client's closing contract, for instance. But emojis are acceptable, even a must-have, for real estate agent Instagram bios. Instagram is a mostly visual platform, so emojis don't appear out of place. Plus, emojis help break up the text in Instagram bios – using a pin denotes region, an envelope signals email, a phone pairs with a contact number. Jeff Scott, a Berkshire Hathaway agent in eastern Pennsylvania and Delaware, uses emojis to form an eye-pleasing list in his Instagram bio. Scott's list is similar to other agents, but adds even more personality by including his signature eyeglasses and the tagline "Not your average realtor." Scott's eyeglasses emoji are a reminder not just of his brand identity, but also of the fact that Instagram is supposed to be fun. People browse Instagram casually, usually on their phone, always in competition with lively posts from friends and family and other brands. Scott's emoji use isn't overblown or inappropriate. It makes his Instagram bio easier to digest and far more memorable. 14. Show you're a real person So much of a real estate agent's online presence is about establishing professionalism and market expertise. That's essential, but remember that your Instagram bio is on a platform of cute pet videos, pictures of a friends' kids, and Reels of strangers teaching new dance moves. Instagram is a chance to show that you're a real person, in addition to a competent real estate agent. Arniece Dawson of Capital Structures Real Estate in Maryland has a real estate agent Instagram bio that captures her identity as an agent and person. Notice that her bio includes "& MomBoss," which tells consumers that she's not just in charge at work. Her pinned stories include real estate listings, but also content about her recent engagement, vacations, and family life. Many buyers and sellers want a personal connection with their agent. Does this person understand the stress of moving with kids? Buying in the right school district? Our family's quality of life? Moving in with a new partner? Dawson preemptively demonstrates that she understands considerations like these, and uses her Instagram bio to humanize her real estate practice. Nail Your Real Estate Agent Instagram Bio and Win More Business Your Instagram bio is an important component of your online success as a real estate agent. By following real estate agent Instagram bio best practices, you're more likely to claim an Instagram account that accentuates your abilities, experiences, commitment to your clients, and connection to your local market. With a well-designed Instagram bio, you will bolster your online presence, impress clients, and win more new business. To view the original article, visit the Homesnap blog.
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New Agent Maps out a Promising Future With an Assist From RPR
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The Dos and Don'ts of Social Media in Real Estate
Monday, October 3, 2022 at 10:00 AM PDT Social media is all about top of mind awareness and one of the most effective ways to achieve that is to tell the story of your brand, your company, what you stand for. Learn how to prepare, execute and engage your followers and these influencer pro-tips. Register now!
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Friday Freebie: 7 Real Estate Spreadsheets + Calculator Tools
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4 VR Marketing Ideas for Real Estate Listings
Want to give your client an exquisite marketing experience? Consider virtual reality (VR) as your go-to solution. With the help of new VR technology, agents can now offer their clients an out-of-the-world experience while closing deals. Continue reading to learn more about four VR marketing ideas you can add to your marketing strategy. 1. Virtual Staging Virtual reality is becoming a popular staging tool for real estate professionals, and buyers enjoy it. With VR staging, prospective buyers can enjoy an immersive property tour, saving them the inconvenience of physically traveling to the listing. The chances of a client buying a property after having a tour are likely to increase if it ticks all the boxes they are looking for. 2. Guided Visits Managing short-term rental properties can be daunting, especially when there is high tenant turnover. That's why VR instructional guides for vacation rentals are the industry's hottest new trend. With VR, tenants can easily view a comprehensive tour of the property's amenities and have any concerns addressed in advance—not to mention the stunning immersive experience. 3. Property Showcases Your clients can visit properties virtually from any location using VR. This is helpful when clients can't reach the real estate site physically due to distance and other inconveniences. So, if your client can't make it to an appointment due to unforeseen circumstances, VR is your next best option to showcase the property. 4. Virtual Sales of Property Like every other transaction, real estate transactions can also be completed online. Now, with the help of virtual reality, potential clients can view a listing, get a guided tour, and eventually rent or buy a property. The use of VR to market real estate can be very appealing to potential buyers and investors. Virtual staging allows clients to imagine their dream homes and even make changes to them in the virtual world. This amazing touch leaves a lasting impression on clients, which is good for your brand image. Final Thoughts Virtual reality adds an immersive touch to online property viewing, and helps real estate professionals avoid canceled appointments that could have resulted in a sale. For success in your real estate business, ensure that you keep up with trends by using new technology to keep your clients coming back while attracting new clients. To view the original article, visit the Realtyna blog.
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5 Realtor Safety Apps to Help Protect You and Your Clients
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Revive Is Changing the Way Homes Are Sold. Realtors, Be Ready for Incredible Opportunities!
Unlike a finely aged wine, homes that show signs of aging are not going to pique the interest of potential buyers, let alone capture the attention of image-driven millennial home buyers (the highest market share at 43%) when they are online shopping. In the U.S., the median age of a home currently stands at 39 years old. In California, the state with the most housing stock, that number increases to 43 years old. And while some could argue that being in your 40s is simply the new 30s, think about how much style has changed since the 70s – even the 80s! (Do any of you remember the glass brick phase? Yikes...) The fact of the matter is, while some design styles return hotter than ever, most do not, at least not all at once. And so, the need for renovations and improvements grows. But hey, maybe your client is a homeowner who's on the fence about whether or not it makes much of a difference to renovate their home before you, their Realtor, puts it on the market – it makes a huge difference! Here's why. Again, it's all about what the buyers want. Millennials prefer move-in-ready homes. Research shows that 70% of Millennial home buyers would choose a smaller home, giving up the need for more space, to secure a move-in-ready home. That's huge. One of the biggest annual home buyer studies also found most recent buyers who purchased new homes were looking to avoid renovations. While most homeowners getting ready to sell their homes would benefit largely from pre-sale renovations, most lack the funds, time, or industry insight needed to make them happen. And, so, a change began. The move-in ready movement An innovative new solution for homeowners emerged, becoming one of the hottest real estate movements today. It's known as the concierge category, which includes companies like Revive Real Estate—a presale renovation firm that specializes in $0 down, pay-when-you-sell, major and minor remodeling. It gives homeowners the option to turn their as-is property into the move-in-ready home today's buyers want. Still, sellers have two options. First, there's the DIY (do it yourself) approach. But for most home sellers, undertaking even minor improvements is too daunting. Why? Well, there's the hunt for reliable, available, and proven contractors – which is especially tough in today's market, not to mention having the available cash to front the cost of needed repairs and renovations. Add in the time to meet with the designers, contractors, and hunting down the right materials to get the job done, it's a nightmare. A DIY project quickly becomes a hurry-up-and-sell project which causes homeowners to lose out on thousands of dollars! When sellers go at it alone, they also assume all risks and liabilities, and that's often something most homeowners would rather avoid. Despite the best-laid plans, ask anyone who has undertaken a kitchen or bathroom remodel, and they are likely to tell you that when you involve multiple contractors, you are at the mercy of their schedules. But this is nothing new! Many people already understand these are common concerns. Thankfully, there's another option. You bring in the experts. The BIG $$$$ benefit Working with an experienced and proven firm like Revive gives homeowners more than just a move-in-ready home to put on the market. It gives them, as home sellers, the opportunity to maximize the sales price of their home. What does that mean in actual dollars? Most sellers who sell their homes as-is leave 15-20% in potential profits on the table. Imagine leaving hundreds of thousands of dollars in built-up equity behind. That is life-changing money! Revive homes sell for more – a lot more. In fact, the average Revive home seller nets over $186,000 more by undergoing pre-sale renovations. The return on their investment – using Revive's funds, not their own ­­– is a stunning 257%. The average net return to Revive home sellers is even higher in higher-priced markets where homes are often worth more than $1 million. The smart way to renovate When Revive works with a homeowner and agent to get a home ready to sell, they are partnering with a team that includes a property advisor (the point person for improvements), in-house designers, and other real estate specialists. Because knowing what to improve is the secret to unlocking the greatest value the home has to offer. Revive's design team has that knowledge. The biggest mistake in home improvement is fixing and replacing the wrong things. Every home is different, and having current market knowledge of what homes are selling and why is vital to the renovation's success. Smarter renovation means more than just knowing the trends – it also is knowing what materials are available and properly priced. Home sellers want to stay on time and budget and still maximize the value of their improvements. That's where Revive's expertise excels. Quality is also paramount – you can't settle on a contractor simply because they are the only ones available. Revive maintains a network of fully vetted, experienced contractors who are loyal to Revive because of the unmatched support they get and the steady stream of work they get from Revive. Revive keeps its contractors busy and focused on what they do best, the work, with Revive handling their back office support, material sourcing, ordering, scheduling, and more. Curb appeal attracts more prospects. Pre-sale renovations make homes market-ready, and that also means improving the curb appeal. After all, you don't get a second chance at making a first impression, and that's why homes with excellent curb appeal sell faster – and for more. Curb appeal sets the tone of what home buyers can expect to see when they step inside. Securing a positive first impression through exceptional curb appeal sets the stage for a sale. And the nicer your curb appeal, the larger number of prospects you will attract. In fact, homes featuring well-kept lawns and professional landscaping sell for 7% more than similar homes without! The Washington Post reported that 87% of home buyers rely on photos when house hunting. Those professionally photographed homes showcasing their features, including their curb appeal, sell 32% faster than other listings and net a 47% higher asking price per square foot. Different types of renovations – what makes sense? Getting a home in move-in-ready condition is a huge undertaking and varies from property to property. Real estate professionals and home sellers can benefit by having a team of Revive experts who do this daily. Revive takes on projects from big to small. There are no project minimums or maximums, and every project is designed uniquely to that home's unique design and neighborhood style. Minor fixes with Revive Interior painting Exterior painting Appliance replacement Roof repairs Carpet and flooring Window repair Door replacements Deep cleaning and professional staging and more Major improvements with Revive Kitchen remodels Bathroom replacement and additions Roof replacements HVAC replacement Window new installations Mold removal and prevention Basement finishing Deck and patio installations Outdoor living spaces and more Many markets also have unique locally related improvements that can maximize the property's value. Revive can help uncover those as well. From repairing a dock for a waterfront home to building a complete entertainer's space in the backyard, Revive's goal is to maximize the return on the sale of the home. Bottom line: Revive homes sell for more and sell faster. When completed – often within 90 days or less – Revive homes are move-in ready. Homes renovated with Revive often massively increase a seller's asking price, creating significantly more wealth for the seller. Just look at all of the case studies that provide the before and after photos of dozens of Revive renovation projects here to see how much more sellers made using Revive. And the best part? In addition to Revive fronting the money for the cost of renovations, there is no interest, fees, or financing charges due from the seller or agent. Revive is a win-win-win-win for homeowners, contractors, agents, and brokers too, because everyone benefits when a home is renovated to sell for its highest price. Jessica Morrow, a seasoned real estate veteran, is Revive Real Estate Head of Operations. Revive's mission is to guide home sellers through presale renovations without upfront costs. Working with Revive, home sellers gain an average of $186,000 in additional profit when selling their homes.
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Cost-Per-Lead: Is It as Important as You Think It Is?
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Establishing Digital Expertise, Authority, and Trust (EAT)
Before the evolution of real estate websites, smartphone apps, and multimedia messaging services, agents and brokers were the keepers and gatekeepers of listing data. Today, Realtors use real estate websites to share this information, generate leads, and communicate other useful information about their local communities and the home buying and selling processes. But how do you beat the competition when it comes to a Google search? It turns out, the experience you offer your clients can be easily transferred to your digital marketing strategy. As cliché as it may sound, remember the acronym EAT any time you add new information or make updates to your website or social media messaging. EAT stands for Expertise, Authority, and Trust and strategy built out over time. Expertise Expertise is evaluated at the content-level. Google SEO rewards subject matter experts who write authentic, original content in their subject matter areas. You know the ins and outs of the real estate industry. Write about what you know. Authority Authority is reputation based. When people leave online reviews on sites like Google Business, G2, Capterra, you grow your authority. Authority can also be given in the form of inbound links from news stories and other high-authority sites within the same (or complementary) industry. Trust As in real life, trust is about legitimacy, transparency, and accuracy. Trusted sites are ones that strive to have up-to-date and accurate content, use SSL (secure) certificates, and provide contact information and disclosures when using affiliate links and cookies used for tracking user behavior. SEO The next step in the EAT strategy is to monitor your Google Analytics and Google Search Console accounts to monitor who is coming to your site, how long they are staying for, what they are reading, and how they are accessing the information (desktop, tablet, smartphone). You can review demographics such as age, gender, and location to better adjust your content and know what might be important to them. Match your content with the selling season and write ahead of time (so the information is there when the searching begins). And, of course, we recommend using a CRM to manage leads, keep-in-touch and stay organized to the needs and preferences of your customer base. To view the original article, visit the IXACT Contact blog.
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Checklist: Is Your Website ADA Accessible?
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The Social Media Secret to Getting 2.5x More Leads
In the past, you've heard about the importance of social media when developing a business brand, finding new clients, and providing virtual tours or open houses. If you're evaluating your social media performance and creating a social media plan, you'll likely consider the classic social media dilemma: Do I focus my social media efforts on organic posts and engagement with potential clients? Or do I put my resources into paid social media advertising to turbocharge my lead generation? Here's the secret: That's a false choice. Agents should pursue organic and paid social media together, leveraging engaging, authentic, organic social media content to market themselves and their properties — while also pursuing paid advertising on social media platforms. We know this strategy works: Social media platforms such as Instagram and Facebook have hundreds of millions of users and provide opportunity for direct contact with potential clients. Meanwhile, agents who buy paid ads see positive results, exemplified by Homesnap's data scientists' finding that agents who buy Facebook ads through Homesnap receive 2.5 times more leads from Facebook than agents without paid Facebook ads. That's why you should approach social media as a virtuous cycle: By creating strong organic social media, you can engage with consumers, demonstrate your expertise, and build your brand. Then, with paid social media, you can generate leads for specific listings and direct more people to your real estate services. Read on to learn how to create compelling organic social media and why consistent investment in paid social media will benefit your business. Use EAT Framework for Organic Social Media The first step to optimize your social media should be to burnish your social media profiles with organic content that follows the EAT framework. The first portion of EAT is engagement. With engagement, agents should focus on regularly posting on social media channels and responding to consumers' comments on the posts. Agents should also ask questions to spur audience engagement. Consider asking questions such as "Carpet or hardwood?" to get people talking about their preferences, or "What homes are catching your eye this fall?" to learn about why people are entering the market and the homes they're most excited to tour. The second component of EAT is authenticity. By producing authentic social content, agents can tell honest stories about the home selling and buying processes and the real estate market in general. For example, agents shouldn't solely post videos and photos of fully staged homes and tours. Instead, consider posting before and after photos, or a video of your open house preparations. This way, consumers see that buying or selling a house is a process, and that you're dedicated to the work necessary to make it happen. The final part of the EAT framework is thought leadership. For agents, social media provides the opportunity to display subject matter expertise, which is especially valuable knowledge to share in a complicated time for the real estate market. Consider the value that the EAT framework provides. For one, social media content that follows EAT principles helps you maintain a relationship with consumers and hear directly what questions or concerns they have about the market. Also, EAT content allows you to demonstrate your own knowledge about real estate, and establish yourself as a trusted voice about the market. More broadly, following the EAT framework ensures that when people view your social media content, they see a credible, engaged real estate professional. If a consumer sees one of your paid advertisements and later searches for your information, strong organic social media may help reassure them that there is substance behind your advertisements. With engagement, authenticity, and thought leadership at the forefront of your organic social media efforts, you can develop a solid foundation for social media success. Invest Consistently in Paid Social Media Advertisements After laying the groundwork with strong organic social media, you can use paid social media to draw large numbers of leads into your sales funnel. Our data scientists crunched the numbers and found that consistent investment in paid advertisements pays off for agents. In fact, agents who buy Facebook ads through Homesnap earn 2.5 times more leads from Facebook than agents who use social media but do not buy paid ads. Consistent paid social media ads will generate leads. And if your paid social media is complemented with strong organic social media, you will be able to introduce leads not just to a specific property or listing, but to an agent brand. Learn more about how Homesnap Pro Ads can complement your organic social media without breaking the bank or your schedule. To view the original article, visit the Homesnap blog.
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RPR Now Boasts a Better Buyer Tour
If you're an agent who works with buyers, you're pretty accustomed to weekend afternoon tours of homes for sale. You line up a list of homes that meet their wants and needs (and budget, of course), and then you drive around and view each one. This list can be achieved through your hard work and research, but will also often come in the form of specific addresses from your online house-hunting clients. Either way, it's a process. And that process is a whole lot easier with the RPR (Realtors Property Resource) Buyer Tour report, an app-exclusive that is only available via RPR Mobile. The app has recently been updated and improved to make your Buyer Tour experience that much better! The new and improved RPR Buyer Tour Simple in nature but comprehensive all the same, the Buyer Tour Report easily allows agents to select properties and determine an order to tour them. And under the "wait it gets better" category, it then lets agents create a colorful, client-friendly report to share with buyers. It's a great way to set up a schedule and keep a record of what was viewed, and what was liked. If you're already familiar with the RPR app and using the Buyer Tour, we've got great news: the app was recently updated and now boasts some quality enhancements! The most important (and requested) is the ability to "Add known property" to the tour you're building by address or listing ID. The ability to add properties manually, versus running a search and using the map, is a big deal in the Buyer Tour user world. This has been the number one ask from our app users, and we're glad to deliver it. The new Buyer Tour is also the only RPR report that allows you to feature more than one, single property. Watch the new Buyer Tour in action To see how the new Buyer Tour function works in the updated app, watch this step-by step video. It's just over three minutes long and will walk you through the necessary steps to properly set up a buyer tour. And if you prefer written directions, or want to print something out to keep at your side, check out our handy Buyer Tour Printable Guide. It also has step-by-step instructions and some screen grab visuals to help you follow along. Take your buyers on a tour! Reminder: The Buyer Tour is only available via the RPR Mobile app. Download and/or update your app today to experience all the new changes and features, including upgrades to the Buyer Tour function. Set up appointments and tours, add or delete properties from the schedule, then follow up with a report that includes all the homes that were viewed — all from your phone and wherever you have service. To view the original article, visit the RPR blog.
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Tips for Buyers on Choosing Their Next Neighborhood
Have buyer clients that need clear strategies for choosing a new neighborhood? Share this article with them to help them learn how to narrow down the best area for their unique needs. Deciding to move and buying a house can be a stressful, yet exciting process. One of the biggest decisions you'll make when beginning your home search is where you will live. After you decide on the location of your new home, it's time to pick your new neighborhood. Picking your new neighborhood can be tough, especially if you have a family. It's important choose the safest and most practical neighborhood with something for everyone! Neighborhood Safety The first and most important thing to consider when choosing your next neighborhood is the overall safety of the area. At Homes.com, we know the importance of safety, so we have created the "Scores" section on every listing details page of every home for sale or rent.  On the "Scores" section, you can see the Walk Score, Sound Score, Transit Score, and Bike Score.  How Walkable Is the Neighborhood? To find the "Scores" section, go to any property listing details page and scroll past the "Transit" section. Once you get to the "Scores" section, you will see the Walk Score. The Walk Score tells you the walkability of the address and gives you a score out of 100. According to Walkscore.com, a score from 0-20 and 25-49 means Car-Dependent, 50-69 means Somewhat Walkable, 70-89 means Very Walkable, and 90-100 means Walker's Paradise. Even though a Walk Score below 59 seems low, if the score is between 25-49, your family may still be able to walk around the neighborhood, but you won't be able to run errands on foot. If you want an area that's more friendly to walkers, try to find a home in an area that has a walk score above 50. How Loud Is It? To learn about how loud your neighborhood will be, check the Sound Score. Below the Walk Score, you will see the Sound Score. The Sound Score tells you about the outside noise level at the address. The scale for the Sound Score is from 0 to 100. Zero is very loud, and 100 is very quiet. Getting a good night's rest, no matter who you are, is important, so if you are concerned about the sound near your home, it's best to choose a home with a sound score between 70 and 100. Is There Transit Nearby? To check on nearby transit for you and your family, check the Transit Score. You should see the Transit Score to the right of the Walk and Sound Score on the listing details page. The Transit Score tells you how close the address is to nearby public transit, and the scale is from 0 to 100. According to Walkscore.com, a score from 0-24 means Minimal Transit, 25-49 means Some Transit, 50-69 means Good Transit, 70-89 means Excellent Transit, and 90-100 means Rider's Paradise. Using public transit is not only an environmentally conscious decision, but it's a more affordable option than using a car every day. If you want to ensure that your new neighborhood has as many public transportation options as possible, pick a home that has a Transit Score above 50.  Is It Safe to Ride a Bike? To learn about how safe it is to ride bikes in the neighborhood, check out the Bike Score. The last part of the "Scores" section is the Bike Score section, located below Transit Score. According to Walkscore.com, the scale is 0 to 100. A score of 0-49 means Somewhat Bikeable, 50-69 means Bikeable, 70-89 means Very Bikeable, and 90-100 means Biker's Paradise. If you and your family enjoy riding your bikes together, you should look for a home with a Bike Score of at least 50 and above to ensure all of your rides are as safe as possible.   Streetlights Next, look around and see how many streetlights will be near your new home. At night, a few streetlights will help you and your family feel safer. If you see streetlights on your street but they don't come on at night, you might be required to pay a small monthly fee to your power company to keep the lights on. This sometimes occurs in areas outside the city limits. Crime Rates Finally, to get the best idea of the safety in your new neighborhood, you should check out the crime in the area. On City Protect, you can check out the nearest law enforcement agencies and see the incidents happening near the neighborhood. You can also sign up for incident updates to always be in the know and protect your family. Commute to Work Another big consideration you need to make before choosing your next neighborhood is your daily commute to work. You may find a neighborhood you love, but the commute may be over an hour to and from, and that commute could be even longer depending on traffic. Therefore, you should put the home and work addresses into Google Maps to see how long the commute will be. If the commute seems too far, you should pick a neighborhood closer to work.  Schools If you have kids, you'll likely want to check out the schools in the neighborhood you are considering. We have created the "Schools" section on every listing details page. The "Schools" section is below the "Request a Tour" section. Typically, each listing has four schools listed. With each school, you will learn its score out of 10, whether it's elementary, middle, or high school, if the school is public, private, or charter, and how long of a car ride or walk it is from that address. Homes.com gets their school's scores from greatschools.org. Greatschools.org is a website where you can search by the address or name of the school and check out the overall ranking of schools and their test scores. By learning the most about the schools in the area, you can be sure that you are sending your children to the best schools available. Amenities Nearby You might also want to consider the amenities you would like your neighborhood to have, whether it's a park, pool, gym, or restaurant. Determine what kind of amenities would be best for you and your family to enjoy. To find out more about your new neighborhood's amenities, scroll down to the "Parks and Recreation" section or the "Property Details" section on the listing details page. Having these amenities is fun for the whole family and a great resource when making new friends in your neighborhood.   Engagement Speaking of making new friends, you may want to consider the engagement of your neighborhood. Some neighborhoods host group events such as block parties around the holidays. If you and your family enjoy these types of activities, then try and find a neighborhood with a community that engages with one another. Most neighbors that have a lot of engagement usually have an HOA. An HOA is a homeowners' association that charges monthly fees to residents to maintain the neighborhood and keep engagement high. To learn more about HOAs, check out our article, What Is an HOA, or Homeowners Association? Hopefully now you know how to pick the safest and most comfortable neighborhood for you and your family. And if you ever get stuck, Homes.com is here with our Search feature to help you find the perfect home! To view the original article, visit the Homes.com blog.
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10 Ways to Level-Up Your Real Estate Photography
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Tips for Marketing to First-Time Homebuyers
In this article, we will list tips for marketing to first-time homebuyers. If you are interested in learning more, keep reading! Know Your Target Audience The first and most important step in marketing to first-time homebuyers is to know their demographics. According to NAR, first-time homebuyers range between the ages of 30 to 34. That is why it's essential to understand your target audience better so that you can start marketing your listings to them accordingly. Next, keep track of your audience insights and learn more about them. For instance, how does your target audience get their information? Which social media platforms are they most active on? By knowing the media your target audience is consuming the most, you will better understand which platforms to reach them through. Be Active on Social Media Platforms Speaking of social media, a large number of first-time homebuyers are millennials, which means that they depend on social media for their everyday tasks. That is why it's important to be active on all social media platforms. Start advertising your listings through Facebook or Instagram ads, for instance. If you want to know more about How To Use Facebook Ads to Reach Your Target Audience in Real Estate, read our blog on it for more detailed information. Create a User-Friendly Website First-time homebuyers often search for listings online. By having an informative and user-friendly website, you're more likely to attract traffic. Start by picking your website theme. Ensure that your theme is unique, eye-catching, and best fitted for a real estate website. Then, start working on your content. Read our article on Web Content Ideas for Real Estate Agents for more information on what to include on your real estate website. The most important thing is always keeping your audience engaged with the latest listings and news on the real estate marketplace. By keeping track of your site visitors, you will better know what they like the most about your website and improve it. Take High-quality Photos and Create Virtual Tours Millennials often pay attention to the overall quality of photos. The photo should enhance the property that you are selling, so pay close attention to your photography. For a better view of the property, you can even use drones for HD photos and capture the whole layout of the property. Virtual tours are another great way to advertise your property to millennial homebuyers. Showcasing your property through 3D virtual tours can attract more leads while making it more convenient for your site visitors to view your listings without physically visiting a property. Make Use of Influencer Marketing Influencer marketing has become widely popular among real estate professionals. Influencers are people who have a large following on their social media platforms. They have direct reach to—and influence on—their local audience. You can set up a partnership with influencers who can market your listings to your preferred target audience. The best way to do that is by contacting influencers who share the same audience demographic as you. First, agree on what you want your influencer to do. A typical influencer often posts stories, pictures, and videos on their social media platforms. Provide your influencer with clear and well-prepared content for their use and let them know what exactly you want them to promote. Remember that communication is key. You are more likely to attract more leads for your listings by having a healthy relationship with your influencer. Offer Your Help and Assistance The last and final step is to ensure that you are always ready to offer help and assistance to your first-time home buyers and your clients in general. It can be quite a confusing process for clients who are new to the process. So be prepared to answer any questions regarding the home buying process. As a real estate agent, you must always be ready to offer assistance to your clients and prospects. To view the original article, visit the Realtyna blog.
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What Are the Best Tips for Successfully Nurturing Real Estate Leads?
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Using a Client Referral System for Real Estate Leads
In business, client referral programs involve a process of asking your current (or recent past) clients to refer you, your business, and your services to other people--people within a network and a sphere of influence. Typically, referral programs are free (no strings attached) or linked to an offer or incentive for the referee. Referrals remain one of the best ways for real estate agents to connect with qualified, warm leads. Increasing your referral business can significantly boost your sales–and with much less hassle than trying to convert online leads. Research indicates real estate referrals are crucial for growth and the easiest way for an agent to get referrals is through past clients who had a positive experience with them and their brokerage. Even with all of the digital information and options we have at our fingertips these days, we still look to those we trust for referrals and recommendations. In fact, 84% of consumers say that they almost always trust referrals or recommendations from their friends or family when it comes to products and businesses. A real estate CRM not only helps you get more referrals but it also helps you track referrals more effectively, increasing your odds of converting them to clients – whether it's right away or down the road. What you do with your referrals, specifically how you manage and keep in touch with them, can make a significant impact on your business. To view the original article, visit the IXACT Contact blog. Further Reading 65 Sources of Real Estate Referrals You May Have Overlooked 5 Professionals Outside of Your Network to Get Referrals Friday Freebie: Guide to Asking for (and Getting) Referrals How to Generate Real Estate Referrals Using Local Online Groups Brokerage Marketing Secrets: How to Help Your Agents Get More Referrals
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Is the Housing Market in a Recession or Correction?
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How Do You Make a Real Estate Video Go Viral?
As the average internet user becomes more and more visual, real estate video marketing is one of the best ways to appeal to the subjective factors that accompany just about every transaction. To ensure your strategy is on point, we're going to provide some useful tips on how to make a viral real estate video that can attract more buyers to your business. What Makes a Real Estate Video go Viral? For real estate videos to go viral, they need to be: Funny: The main way to get a video to go viral is to make it entertaining. The difficult part, though, is figuring out what would make your target demographic laugh. So, make sure you know your audience well and deliver something you're sure will be well-received. Creative: The best way to tell if you did something well is when others see it and say, "Ah, I wish I thought of that!" Creativity is respected in just every industry, but especially in real estate. Short: If you look through some of the most viral videos on YouTube, you'll notice that the vast majority of them are less than five minutes long. Viral videos spread quickly mainly because they're easy to digest and can be viewed multiple times without losing their staying power. Tips to Help Your Real Estate Video Go Viral As a real estate agent, you're constantly on the move. And unless you're fortunate enough to be in the right place at the right time, then you're going to need to invest plenty of energy into creating a truly viral real estate video. Here are some top tips to help you get there: Upload your video to a social platform like YouTube or Vimeo so your viewers can easily share it with others. Create a descriptive title that's easy for your audience to commit to memory. Refrain from being overly promotional and limit your company branding to just subtle references. Optimize your video for increased organic search value to drive even more traffic to it. Use social media channels like Facebook, Twitter, Instagram, Pinterest, and LinkedIn to get your video in front of more eyes. To view the original article, visit the Zurple blog.
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[Podcast] Decoding Real Estate: Deliver Clarity to Clients Amongst Shifting Market Concerns
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4 Top Communication Tips for Your Real Estate Clients
Real estate is a social industry. In this business, strong communication skills can carry you a long way. As an agent, a key strategy for converting leads and streamlining transactions with active buyers and sellers is to prioritize clear, efficient communication with your real estate clients. Why Is Communication So Important for Real Estate Success? As the industry continues to migrate online and more transactions are digital-first, it's becoming more important than ever for agents to improve their communication with clients. We've likely all had experiences where a stalling communication results in missed opportunities or slow-moving transactions. At the same time, you've likely also had an experience where saying the right thing at the right time was the perfect move — and you were able to land a deal, convert a lead, or win a negotiation for one of your clients. In many cases, communication is the "make it or break it" moment for real estate success. To mitigate the effects of poor communication and access the benefits of direct conversations, today's agents should spend some time honing their interactions with their spheres. Here are four tips that can help you enhance your communication and boost your business in 2022 and beyond. 1. Share Facts Buyers and sellers look to their agents to be a source of insight, guidance, and real estate knowledge. When you're communicating with your active clients, make sure that you're sharing valuable educational resources with them. Rather than simply advising your client on what next steps to take, make every interaction a learning opportunity by sharing the logic and thinking behind each strategy. For example, you might be advising a buyer client to include a personal letter, escalation clause, and earnest money in their offer. Instead of sharing directions, step into the role of a teacher by quickly outlining why these steps are necessary. In this situation, you might want to speak a little bit about the current state of the market and explain how the high demand may invite a multiple offer situation. Then, you'd want to define each offer-strengthening strategy so the client understands why they're doing what they're doing. This makes it easier for them to follow the transaction, and allows them to take part in strategic decision-making and negotiations. Pro Tip: Always have detailed and valuable market information at the ready! You need to know the facts to share them with your clients. Make sure that you're referencing up-to-the-minute market data and clearly communicating it to clients. 2. Improve Your Listening Skills If you want to provide the highest quality service to your clients, you need to understand them. Learning about your client's needs and fears will allow you to curate your decision-making and set the right strategy to meet the client's unique goals. You'll need to develop a trust-based, open, and honest dialogue with your clients. That requires active listening — where you don't assume you know everything, and instead, deeply listen to what the client is saying. In many cases, you may have to read between the lines to get to the bottom of what your client is expressing. Pro Tip: When speaking to a client, slow down and settle in. Don't plan out what you're going to say next when the client is speaking to you. Instead, drop your assumptions and simply listen. Remember, buying and selling a home can be an emotional journey. As an agent, you need to be able to support, guide, and counsel your clients through the experience. 3. Avoid Transaction Pitfalls Certain steps of a transaction introduce risks and issues that can be harder to overcome than others. Agents, always stay aware of common transaction pitfalls and take extra precautions throughout the transaction process to avoid them. Key Pitfalls to Watch: Property Inspections Appraisals Loan Approval Offer Making Negotiations Closing Walkthrough When approaching each of these key moments, make sure that your client is prepared and informed. Sharing best practices in advance of these pitfalls can help streamline the process and improve your client's transaction experiences. Pro Tip: Consider sending out an email before each of these major transaction events that outlines the upcoming process, shares tips, and tells clients what to look out for. This will both educate and inform your clients so they can take the actions required to drive success and mitigate risks. 4. Be Honest Agents need to maintain professional integrity. One of the most important things to consider when providing service to buyers and sellers is honesty. Never manipulate data to push a seller or buyer in a particular direction if you don't genuinely think that it's in their best interest. If you do recommend a certain strategy, but the client is resistant, be encouraging without being pushy. Communication between agents and clients should always be respectful, positive, and transparent. To view the original article, visit the BoomTown blog.
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Friday Freebie: Safety Checklist for Real Estate Agents
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Buyers and Their Tech: How Technology Can Help Them Find Their Next Home
Have buyers that are unfamiliar with the world of real estate technology? Share this consumer-facing article to help your buyers understand how tech can help them in their home search: The traditional way to buy a home might seem ancient to today's buyers: the yard signs, the land lines, and the newspaper ads, but many of these old ways have become digitalized. That isn't to say that yard signs aren't used; they are still helpful and will probably withstand the test of time. Though as technology has become more widespread and ever changing it can be hard to keep up. So, let's look at the technology that has made the home buying experience easier for buyers. The Search When the COVID-19 pandemic hit, everything evolved into a new way of living. The digital world took over, giving homeowners a new way to look for homes. In a study done by the National Association of Realtors (NAR), 97 percent of home buyers start the search online. Studies also found that millennials are the largest group of home buyers and 99 percent of them start their search online. However, the older generations aren't that far behind in keeping up with the trends, as 87 percent of the silent generation also begin their journey for a new home on their desktops. Remember, searching for a home online is more than just a few pictures attached to a price. Homes.com provides you with relevant information, like schools and agent information. Even finding homes is easier because of features like maps, scores, and others, enabling you to narrow down your search and making the home buying experience simple and efficient. Though the initial search for homes starts online, the next step hasn't changed: finding an agent. Today finding an agent online is just as reliable as an agent recommendation from a friend or family member. Agents The internet has a wealth of information, enabling you to know more about the home buying process. But it won't have the nitty gritty details that an agent can offer you. An agent can help you with many things including finding the right home, negotiating terms of the sale, negotiating prices, and they can help you with the paperwork. A NAR study published in 2022 found that 87 percent of buyers used an agent when buying their homes. Technology may have helped you find your home, but even with the power of the internet an agent is still an asset for a home buyer. Who else would give you a detailed tour? Virtual Tours In the early months of the pandemic, in-person activities were limited, or in some places, nonexistent, making virtual tours the new normal. 3D renderings of a physical space provide you with the ability to view properties in the comfort of your home. This was not only a safe option during the pandemic but also became convenient when in-person tours returned as bans and regulations were lifted or modified, depending on where you live. In the future, you may see home tours brought to you by the metaverse. The metaverse is a combination of all things digital, including items like apps, bitcoin, and virtual reality. The metaverse could allow you to tour homes via virtual reality (VR) technology in your own home. So, if an agent wants to show you a home that might go quickly but you are out of town, with access to VR technology, you and your agent could still tour the home together in the metaverse. This kind of technology is still very new, but a scenario like this is plausible. So, look out — you may have a new way of touring homes. Homes Go Digital Buyers today can not only buy a physical home, but an NFT home, too. An NFT is a nonfungible token record on a blockchain that is associated with an asset bought with cryptocurrency like bitcoin. A blockchain is a record of transactions made via cryptocurrency that are linked peer-to-peer on digital devices. Together, these two technologies can change the way you buy a house. In 2020, CNN reported that a home in the metaverse sold for a little more than $500,000. Artist Krista Kim created and designed the home after being inspired by the "feeling of Zen." Kim also teamed up with Jeff Schroeder from Smashing Pumpkins and together they created a soundtrack to go with the home to bring ultimate relaxation to the buyer. After all, why have a have a summer island home when you can have a digital home on Mars? The possibilities of purchasing a digital home using NFT don't stop there. A physical home was sold in Florida via NFT in 2022 successfully for the first time in the U.S. This process is very new, so it's not a reliable option for home buyers, at least not yet. Paperwork The word paperwork may be dull, outdated, or even a welcome sight after looking at too many screens. It will always be a part of the home buying process even if you purchase a home in the metaverse. Your agent may opt for e-signing using a technology like DocuSign. This is where an agent can email you the documents for you to sign electronically. This process is not only faster and could save the trees, but it can be more reliable for buyers, sellers, and agents. If you wanted, you could print those documents for your records, save them on your computer, or both for extra security and peace of mind. Social Media When social media first dropped on the scene, it was a way to connect with friends and family. Today, it has blossomed into a network of building personal and business connections with people all over the world. If you can't find an agent by word of mouth, then social media may be a good place to start. In a study done by NAR, 52% of agents use social media apps like Facebook, Instagram, and LinkedIn. You may already use these apps, maybe even longer than some agents. You can use social media to read an agent's reviews, see their work, and even get a sense of their personality to determine if it will mesh well with yours. With updates being thrown your way left and right, new things can be intimidating. Technology seems to be changing in the blink of an eye, but it's helping you find a future dream home. After all, when the pandemic hit, many were stuck at home only to realize that their home wasn't the haven they thought it was. It might have sparked a renovation, or a new furniture set, or even a new house. To view the original article, visit the Homes.com blog.
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5 Great Daily Habits for Real Estate Agents
Setting daily habits can help you be more organized, have more free time, and see better business results. Here are five we recommend implementing today: Respond Quickly to Online Leads More and more, online response time is a key determinant of successful lead contact, conversion, bookings, and closings. Whether you are using an AI chatbot or manually responding to online leads, having a response system in place — and tracking your metrics with an end goal of staying under 10 minutes or less — will help you capture inbound leads before they move on to someone or somewhere else. Network in Person and Online Real estate is a people business; make a daily habit of engaging with your client base where they work, live, and play. A big part of networking successfully is staying informed with what is happening in your local community and making time to get out and participate. This includes engaging with others on social media before and after an event. Be sure to tag businesses and share content to your channels, when appropriate. Plan Your Day Ahead of Time It may sound like common sense, but planning your day the day before is an excellent way to manage your time and set yourself up for success (starting with that first sip of coffee!). Schedule chunks of time for networking, responding to leads (have a system – see above), and engaging with folks online via social media. Put Your Clients Needs First Modern-day real estate agents offer a value-added service to their clients. To make that experience one that drives referrals and five-star reviews, you need to put their needs first. Every day, find opportunities to provide information and resources both relevant and useful to the home buying and selling process. How can you alleviate stress and facilitate a more streamlined process for gathering information, organizing showings, and more? Invest in and Use Your CRM Using your CRM system every day can help automate and streamline all of these habits, keep you organized with your time, and measure the effectiveness of in-person and digital marketing activities. To view the original article, visit the IXACT Contact blog.
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The All-new Authentisign: See What's Next for Transactions (zipForm Edition) Users
Lone Wolf has been working hard to make sure that this add-on, previously known as zipLogix Digital Ink 2.0 powered by Authentisign, is packed with powerful improvements. With this new Authentisign, we know how important it is for agents and signers to be able to use it easily. Here's what you can expect to see: a simpler way to collect digital signatures for transactions. But first, what is Authentisign? Trusted by 450,000 real estate professionals and counting, Authentisign is Lone Wolf's popular eSignature tool. Thanks to its connection to Transactions and our forms editor, it brings contract authoring and signing together into a single connected experience, so agents can complete signings in three easy steps and up to 60% faster (more on that later!). As part of our competitive edge, we've also added personalized email templates and signature/markup settings, and the ability to force signings as "completed" when a signature is no longer required. While we're bringing the all-new Authentisign to Transactions (zipForm Edition) throughout the next few months, it's important to highlight that it's been offered in Transactions (TransactionDesk Edition) for a couple of years now. The result? A steady all-time user rating of 4.5/5 from 1.8 million real estate professionals and clients, and a whopping 17 million signatures completed so far in this year alone. And with the new features we've brought on for Transactions (zipForms Edition), there's undoubtedly more to come. Read on to learn about the all-new Authentisign's top three improvements. 1. Easier workflows for signature creation Lone Wolf has improved signature creation workflows, so they're much easier than before. You can make, save, and select default annotation properties, which helps you save time on commonly chosen properties. We also removed the signing wizard to make for a smoother process overall. Instead, you'll find steps integrated into more natural workflows, so you can create and request signatures in just a few easy clicks. 2. Improved experience for signers The all-new Authentisign optimizes the signing design for each document to create a simpler experience for requested signers. Whether it's an agent, client, or another party who needs to sign, they'll be able to navigate an intuitive UI that looks much simpler and cleaner than before. Clients can sign at any time and on any web browser or mobile device without needing to download software or register for an account beforehand. When signing, they won't be prompted for a signature until they click on a signature block. Blocks are now color-coded for easier differentiation, too. 3. Faster performance for users With the latest performance improvements, users can now complete a signing up to 60% faster, which saves time and increases productivity for brokers, agents, and clients. Broker and agent users can now view and take signing actions in one place, as well as access real-time insights into the status of all ongoing signatures. Signers can leave feedback through a Rejected Reasons dropdown option, which helps to identify and address an issue quickly. Signers can also provide feedback after they've completed a signing to highlight any issues or positive points about the experience. Everything adds up—to a powerful all-new Authentisign Overall, the newest version of the all-new Authentisign has a modern look and feel, and the steadfast performance to match. With a simple three-step process for document signings, multiple layers of security protection for eSignatures, and more, this tool offers an easy experience for users and signers. The phased rollout for the all-new Authentisign starts on September 6 and will continue into November 2022. Stay on the lookout for in-product messages to see when it will be available in your market! To view the original article, visit the Lone Wolf blog.
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RPR Launches New and Improved Mobile App
Back in February of 2021, RPR (Realtors Property Resource) released a refreshed version of its website. The desktop version of RPR was revamped and redesigned from top to bottom, giving users a fresh, powerful and more streamlined user experience. Fast forward to now and our team of ace developers are at it again! This time around, we're launching a new and improved version of the RPR Mobile™ app. Update and download the new RPR app The new version of the RPR app is now live! Fair warning: users will be required to download the latest version (update the app) and log in with their RPR credentials (username and password). An in-app message will remind you and direct you where to go to complete the update. We apologize for the inconvenience, but we promise it will be worth it! Not to get too technical, but the new app is built on a completely new technology platform, hence the "forced" update in order to continue use. With the app being just over seven years old, our tech team decided to take advantage of the latest technology to deliver a newer product app with a solid foundation that will support future enhancements—all in the name of helping members "wow" their clients and close more deals. And here are the results… Modernized look and feel Welcome to the new! Your RPR app has been modernized and looks sharper and cleaner all around. However, it's not a complete redesign: this refreshed interface will offer users familiar usability. Basically, we took a good thing and made it even better! You asked–we listened. Improved Buyer Tours… Our Buyer Tour is a mobile-only exclusive. Simple in nature but comprehensive all the same, this report enables agents to select properties, determine an order to tour them, and then create a colorful, client-friendly report to share with buyers. And with the new update, we've beefed up the Buyer Tour experience with some quality enhancements! The most noticeable and important is the ability to "Add known property" to the tour you're building by address or listing ID. No more map searching and gumming up workflows! This has been a huge request from our app users, and we're happy and excited to deliver it. The ability to add properties manually versus running a search and using the map is a big user win. The new Buyer Tour is also the only RPR report that allows you to feature more than one single property. Improved property search filters What do agents do most in RPR? Search! Searching for properties (and doing research in general) is where the process starts for just about every agent. The new app offers upgraded property search filters that are more in line with the website search filters. That means the app has more parity with the website than ever before. This is another user request that we've heard more than once. Now you can search by any property status, including Time Owned, Occupancy type, Current Distressed Status and more. These added fields allow members who use RPR for prospecting to now do that on their phone! Generating reports: the app closes the gap Property and market reports are RPR's bread and butter. And just like most app versus desktop debates, the workability and available features process always favors and leans towards websites. However, the new app closes the gap on the report generation experience! The steps necessary for report generation have received a nice makeover. The improved design makes the entire process more intuitive and more user friendly. The report generation steps process has been redesigned to make it clearer which steps the user is on. Also included is a progress bar so that users know how many steps they have left to go. The page hierarchy has also been addressed, making the primary information on each page more obvious, which will help guide users to completion. Upping the app and our Maps The maps in the app are getting an upgrade, too! New to iOS are Google base maps, which is a nice improvement from Apple Maps. The Map Menu experience has changed as well. For example, when searching or viewing schools in an area, the map will now display the school pins alongside the property pins. We've also added a control that allows users to select the school types and levels, as well as the display of the school attendance zone when a pin is selected. This same "alongside" pin feature has also been applied to Traffic Counts. Listing history To mirror the refreshed RPR website, we've added a new tab to the app version so users can view the price and status history of previous listings. Again, this is an agent request that we know will be appreciated. The sun has set Of course, whenever you make so many great additions and improvements, you also have to say "goodbye" to some previous capabilities. Each decision was made based on low usage factors in an effort to optimize the overall app performance. The following features have been removed from the RPR Mobile app: Tablet use (As part of the new update, the RPR Mobile app will no longer function on tablet devices. Tablet users should begin using the RPR website, which includes a responsive design.) School search (You can still search for schools in the "Maps," but not from the third homescreen) Travel Time Voice Notes Your go-to when you're on the go The RPR app literally puts data, reports and tools in the palm of your hand to help you work in the wild and respond to clients in seconds. Property searches, reports (including the mobile-only Buyer Tour), CMAs and so much more. The RPR app: your go-to when you're on the go! The new mobile app update is a perfect example of RPR's mission to continually help REALTORS® be better at what they do. Update your app now to start experiencing all the new features. To view the original article, visit the RPR blog.
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Agents: You're Overworked! Fix It
If you feel like an overworked agent, join the club! Oftentimes you end up dedicating more than 40 hours to work, then go home too stressed and exhausted to really relax and enjoy yourself. Continuing this cycle is not good for you, or your business. So, take the steps necessary to gain control of your time, and finally make your schedule work for you. With proper time management you will be able to grow your business, while still keeping up with everything else you love to do. Follow the tips listed below to start improving your time management today. Invest in Support One overlooked aspect of time management is time allocation. You need to make sure that you are only spending your time on tasks that require your attention. For a real estate agent of course this is still a million tasks, but certain time consuming ones fall off the list. For example, all of the paperwork management involved in your transactions can be outsourced for a very reasonable fee, one which you can easily pass along to your client if you wish. Outsourcing your transactional work can save you as much as 16 hours per transaction. You can then use that time to work on revenue-generating tasks, client interaction, or even for a much needed break. Regardless, hiring a transaction coordinator can easily help you grow your business, and free up more of your time. A virtual assistant is also a good option when it comes to finding support for your business. Virtual assistants can complete a wide variety of tasks. Ranging from making social media posts, to handling your scheduling. They often don't have any real estate experience though, limiting them from helping you with many tasks involved in your transactions. So, evaluate what kind of support would be more beneficial to you, and then don't be afraid to invest in it. Have a Tentative Plan for Everyday Planning out your day helps you set goals for yourself, and keeps you on task. While it is still important to be flexible with your schedule to avoid unnecessary stress, having a baseline of what you need to accomplish everyday is never a bad idea. Plan out your day in short time blocks that allow you to focus on each task one at a time. After each block, plan for about a 10-minute break. So, for example, you could schedule social media planning from 9am to 10am, followed by a quick 10-minute walk around your block. Scheduling out your day in this way will allow you to reach maximum productivity and efficiency with your work. Seven hours or more straight of trying to work your hardest is not sustainable. You will quickly begin to feel overworked and burnt out from that approach. The benefits of a sustainable and healthy work schedule will show in every part of your life. Do not underestimate the power of taking care of your mental health, especially when it comes to your work. Set Boundaries When feeling overworked as an agent, it is a good idea to immediately start setting boundaries. Boundaries are extremely important when it comes to avoiding burnout. You need to have time away from work, as well as not feel like you're on-call 24/7 for your clients. To accomplish this, start by setting some of these simple boundaries: Schedule out one day a week, or a specific window of time each day, where you will not be available for work calls, texts, meetings, etc. Inform your clients on the best way to communicate with you. Give your clients an estimated time frame they can expect a reply from you. Have this conversation with your clients immediately, and ask them if they have any specific boundaries themselves. This ensures everyone has the same expectations from the very beginning, saving you from miscommunication and disputes later on. Clients who are worth working with will respect your boundaries, so don't feel guilty about addressing the subject. Find Your Balance When you start to feel overworked as an agent, it is important to take action quickly. You do not want to find yourself in the position where you no longer enjoy what you do everyday. So set the boundaries that are necessary, strategically plan out your day, and make sure you invest in the help that can make a huge difference. To view the original article, visit the Transactly blog.
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Walk Scores, Bike Scores, Transit Scores, and Sound Scores: How to Use Them in the House Hunting Journey
While viewing property listings online can provide valuable insight on what available homes look like, traditional online listings can fail to provide a comprehensive view of the neighborhoods and communities these homes reside in. Homes.com, on the other hand, takes house hunting to the next level with its livability scores, which give users an idea of what it's like to live in a specific community or part of town. Homes.com offers four of these scores: a walk score, a bike score, a transit score, and a sound score, three of which gauge the ease of transportation, and one of which gauges the noisiness of a property or community. Let's break each of these scores down further: Walk Scores A walk score measures how walkable a listing's neighborhood is. Walk scores range from 0 to 100, with a 0 indicating little to no walkability in a location, and a 100 indicating ample walkability. Ranges: 90-100 = "Walker's Paradise" 70-89 = "Very Walkable" 50-69 = "Somewhat Walkable" 0-49 = "Car-Dependent" According to the Walk Score website, a "Walker's Paradise" rating insinuates that everyday errands can be accomplished on foot. In other words, these properties are situated close to grocery stores, restaurants, and public buildings like schools, libraries, post offices, and government offices. A rating of "Very Walkable" implies that most, but not all, errands can be accomplished on foot. These properties are likely close to some public buildings and resources, but far from others. A "Somewhat Walkable" rating suggests only some errands can be accomplished by walking. A rating of "Car-Dependent" indicates that most, if not all, errands require a car to be completed. These properties are likely found in city suburbs or small towns, areas which are directly impacted by urban sprawl, a process where developers acquire large quantities of undeveloped land in order to build communities of low-density housing (i.e., single-family homes), usually surrounding metropolitan areas. Bike Scores A bike score measures how bike-friendly a neighborhood is. Bike scores also range from 0 to 100, with a 0 indicating a non-bike-friendly neighborhood, and a 100 indicating a very bike-friendly neighborhood. Ranges: 90-100 = "Biker's Paradise" 70-89 = "Very Bikeable" 50-69 = "Bikeable" 0-49 = "Somewhat Bikeable" According to Walk Score, a "Biker's Paradise" rating indicates that everyday errands can be accomplished on a bike. These properties are likely located in areas with ample bike infrastructure, like bike lanes, racks, shelters, and traffic signals. A rating of "Very Bikeable" suggests that a variety of biking options are available for the public to use, though these areas have their limitations. Residents should be able to bike to most places, but probably need to rely on other forms of transportation to get to others. A "Bikeable" rating implies that an area offers limited options for bikers. It's likely that some forms of bike infrastructure are present, but not enough to rely on biking as a steady mode of transportation. A rating of "Somewhat Bikeable" hints that an area offers few to no forms of bike infrastructure. Biking in these areas is likely challenging or dangerous, so bikers would probably have a hard time navigating these types of neighborhoods. Transit Scores A transit scale measures how close a property is to methods of public transportation. Transit scores also range from 0 to 100. Ranges: 90-100 = "Rider's Paradise" 70-89 = "Excellent Transit" 50-69 = "Good Transit" 25-49 = "Some Transit" 0-24 = "Minimal Transit" (public transportation is rare or not an option) Walk Score's website states that a "Rider's Paradise" rating implies that properties are surrounded by high-quality methods of public transportation that are also easy to access. Properties with this rating are usually within metropolitan areas with close access to subways, buses, light rails, or passenger trains. A rating of "Excellent Transit" indicates that some forms of public transportation are available, but is limited overall. Such forms of transportation can carry residents to most of the places they need to go, but probably not all of them. A "Good Transit" rating suggests that public transportation is moderately accessible, but could also be unreliable or even inconvenient to use. A "Some Transit" rating hints that public transportation options are minimal and likely inconvenient to use, either due to lower quality service or crowding due to overuse. A rating of "Minimal Transit" indicates that public transportation is either rare or not an option. Properties with this rating are likely located in smaller towns with little to no funding going toward public transit. It's no surprise that these communities also tend to depend more on cars to get around. Sound Scores A sound score measures the noisiness of a property, ranging from 0 to 100. HowLoud doesn't have a rating rubric on their website, but the company specifies that properties in louder areas receive lower scores, while properties in quieter areas receive higher scores. Where to Access Homes.com Livability Scores You can find the "Scores" section in between the "Transit" and "Property Details" sections of any listing. All four scores will be present on each listing, but some scores may read "N/A" if Walk Score or HowLoud don't have enough data to assign a score to a particular listing. Choosing a neighborhood to live in is almost as important as selecting a house. Make sure you know all the details of a property before deciding on a new home, including the various ways in which you can comfortably navigate the community around you! To view the original article, visit the Homes.com blog.
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New Classes for Real Estate Agents Unlock How to Work with Home Builders
HomesUSA Alliance, founded by the real estate industry giants Ben Caballero and Bob Hafer, is offering in September and October new real estate agents coursework on how to work with home builders. Open to all real estate agents nationwide, Texas agent can earn coveted continuing education credits required to maintain their active state real estate license status. Real estate agents completing the six classes offered over two days will receive a new home sales certification. The Alliance has already helped over 4,000 real estate sales professionals learn to work with home builders better. Available remotely via Zoom, agents can sign up online for the two-day certification at the HomesUSAAlliance.com website here. The next two-day certification is set for Wednesday and Thursday, September 14 and 15. Hafer, who created and taught the coursework, notes the September classes include "Building Your Real Estate Business Through New Home Sales," "Everything You Need to Know About New Home Construction," "How to Recognize a Green Built New Home," "How to Successfully Negotiate with a New Home Builder," "Understanding New Home Builder Contracts and Addendums," and "New Home Blueprint for Realtors." Then in October, HomesUSA Alliance is offering two classes: "Building Your Real Estate Business Through New Home Sales" on Wednesday, October 12 and "Everything You Need to Know About New Home Construction" on Thursday October 13, 2022. The Texas Real Estate Commission approved the classes for continuing education (CE) credits. Agents can earn 11 credits from the six courses during the two-day program. Individual classes are priced at $29 each and the two-day certification is priced affordably at $160. Once agents complete all six CE courses, they will earn their New Home Sales Certification from HomesUSA Alliance. "Having a niche can make an agent’s business rich," said Ben Caballero, America's top new home sales specialist and No. 1 ranked real estate sales professional. "Agents who learn how to work with home builders gain a specialization that can help them grow their business significantly," he added. Hafer points out that the Texas Real Estate Commission requires agents to take 18 hours of approved Continuing Education credit every two years. "Agents can complete about two-thirds of their two-year requirement in just two days by taking these classes online," he said. "Most importantly, agents unlock how to work with builders – and that’s not available anywhere else," Hafer added.
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How to Build a Team to Scale Your Real Estate Business
Technology can give you the upper hand against your competition, but you might need to hire people to manage the technology, excess clients, or other aspects of your real estate business, as needed. A strong business is built around people with varying strengths that can contribute in ways that you might not be able to or want to. What are your strengths and weaknesses? Which tasks can you delegate? These questions will help you focus on your strengths so you can do what you're best at. For example, if you were the shooting guard of a basketball team, would you choose another point guard or a power forward? Since you're a shooting guard, the smart choice is a power forward because they could rebound while you shoot – they complement each other. Think of Michael Jordan and Scottie Pippen, Kobe Bryant and Shaquille O'Neal, Larry Bird and Kevin McHale, Magic Johnson and Kareem Abdul-Jabbar. Each leader had a supporter that complemented their skills, strengths, and role. Now, imagine a world where you can focus on real estate tasks like your clients and less on time-consuming administrative/operational tasks like accounting, lead management, digital marketing ads, and social media. This world can be a reality if you hire the right staff. Recruiting and Hiring Create realistic goals around who and when you'll bring on team members. Prioritize recruiting around positions that will have the greatest short-term impact when starting your business. Have a repeatable system for interviews and onboarding. Building a team is no different than other key systems in your business, like lead generation or conversion. Onboarding and training are as important as making good hires. Reverse Engineer Your Success Your business will be built on your experiences and the systems you have in place to be successful. How do you take those plans and make them work for multiple people? Set goals/expectations from the outset, and plan on being involved in finding ways for your team members to achieve them. Remember – a goal that can't be measured and documented is just a wish. Your staff can be a competitive advantage if you have a quality hiring process. Not only can they make your business better, but they can give you the free time to work on tasks that you want to, instead of have to. If you can hire reliable employees that you can trust, you can decrease your weekly hours and spend more time with your family. To view the original article, visit the Zurple blog. Futher Reading Is a Virtual Real Estate Assistant the Right Fit for Your Scaling Strategy? 5 Questions to Figure Out If It's Time to Hire Help Why You Should Consider Sales Talent for Your Real Estate Team Hiring a Gen-Z Intern May Be the Best Thing You Ever Do for Your Business
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How to Work with Millennial and Gen-Z Clients
Those in the Millennial generation and younger now make up more than half of the U.S. population and account for more than 38% of today's homebuyers--by far the largest proportion among all generations. That percentage will only keep growing as Millennials and Gen-Zers age and continue to enter the real estate market. So often, this is portrayed as a worrisome prospect since these individuals are more digitally minded and tech-savvy than any other generation. Business owners are told to adapt or get left behind. There is truth to this, but for real estate agents, it's not the gloom-and-doom scenario that it's made out to be. That's because agents have been incorporating online search and communication methods into the way they work with clients for years now. Consider this: More than 90% of Millennial buyers are using the internet to search for their dream home. While that's the highest share among all age groups, others also frequently use third-party search sites at high rates to search for homes. We've witnessed agents adapting as these statistics continue to rise. Every year, more agents across the country are using the Homesnap app to collaborate with clients on their home search. The upward trend we've seen at Homesnap, especially as it relates to mobile, reflects broader home-buying trends. Nearly 80% of Millennials who used their smartphone to look at properties ended up finding their future home on their mobile device, according to the 2020 NAR Home Buyer and Seller Generational Trends report. This generation's clear preference for on-demand, on-the-go access is not something to feel anxiety over. There is no ambiguity in how they want to conduct their search—only an opportunity for agents to meet them where they are and work together in an efficient way. If you aren't already using Homesnap with your clients, you should be. It's the most user-friendly app, both for tech-savvy young people and older generations that aren't as digitally inclined. It's always ad-free, too, as we never sell space on listing pages to competing agents. Here are the top three ways you can use the Homesnap app to guide your clients on their home-buying journey. 1. Agent-Client Connection To use Homesnap with your clients, first make sure you are connected in the app. This protects your relationship by giving them a search experience that is branded to you. That means that as clients look at properties, the only agent they will see and be able to contact in Homesnap is you. This connected relationship also gives you clear insight into their home search. As their primary agent, you will be able to see the properties they view and favorite, as well as receive News Feed alerts when the status of a favorited property changes. To connect with your clients in the Homesnap app, simply tap the Invite icon in the Me tab or share your profile link via email or text. When they register or accept your invitation (if they already had an account), we will automatically create a connected relationship. You can view your client list to see who has accepted and resend an invitation if needed. 2. Searching for Properties We are a partner to your local MLS. As such, you can count on Homesnap to show accurate, real-time housing data. We continually sync our system with the MLS to ensure we capture new and updated listing information. When you start working with your client in Homesnap, be sure to show them these powerful search capabilities: Search by Commute: This handy tool allows you to input multiple addresses so you can find a home that is within a particular drive time of all locations that are important to you. For example, your clients can limit their search to only homes that are within 20 minutes of work, daycare, the gym, a particular school and grandma's house. Custom Area Search: Searching at the zip code, neighborhood or city level doesn't always capture all the locations a client is considering moving to. For added flexibility, you can draw a custom search area on the map and only see homes located within those borders. School Attendance Zones: Clients who have children often want to ensure their kids can attend a particular school. With Homesnap's Schools layer, you can search for homes located in a specified school's attendance zone. Saved Search: When you (or your clients) get to searching, you'll likely be adding filters on top of Search by Commute details within a custom-drawn area. You don't need to redo your specifications every time you power up Homesnap. When all your criteria are in place, just tap Save Search. You can name it (e.g., The Johnson's first choice) and enable push notifications and/or emails to alert you whenever there is new market activity within your search parameters. 3. In-app Communication Since you're already collaborating with your clients in Homesnap, it makes sense to centralize your communication in the app as well. That way, your clients aren't searching their emails and texts trying to find that one property you sent four days ago. It'll all be easily accessible within Homesnap. When you share a property with your client via in-app messages, that conversation is noted on the property listing page under the heading "Related Conversations." Agents and clients alike find this helpful when they've been viewing numerous properties and need help remembering whether they've already shared a particular home. A Final Thought Today's buyers expect their home search to include digital components. Make sure you're encouraging your clients to connect with you in Homesnap and use the app to make their home-buying journey a smooth one. The experience will make your clients feel like part of the process, instead of like onlookers, during the search for their dream home. To view the original article, visit the Homesnap blog.
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Friday Freebie: Guide to Asking for (and Getting) Referrals
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Real Estate Tools for Agents to Save Time and Money
Real estate agents are at the frontlines of a historically dynamic housing market, meaning they must innovate and adapt to keep pace. Whether they're representing buyers or sellers, having the right repertoire of digital tools at hand can help agents close sales faster, save time and money, and gain a coveted edge in a hypercompetitive market. Here's a look at some of the ways top real estate agents are utilizing technology to get ahead. 1. Lead generation With more than three million Americans holding active real estate licenses, it can be difficult for agents to stand out among buyers or sellers looking for representation. Tech-savvy real estate professionals are utilizing lead generation software such as Zurple, which helps identify prospective buyers by preferred ZIP codes and fosters relationships with them through personalized correspondence. It also keeps tabs on progress made on identified leads. Explore Lead Generation solutions in our Product Directory. 2. Keep clients organized Keeping track of your clients' various needs–and the stages of their home buying or selling journey–can be overwhelming. Customer relationship management softwares can help agents keep track of leads, track metrics and cultivate relationships within a single repository. CRM platforms such as KW Demand, MoxiWorks and kvCORE can help agents manage the entire lifecycle of a client relationship, from prospect to sale. Explore CRM solutions in our Product Directory. 3. Listing templates Marketing plays a key role for agents seeking to network, promote listings, or seek new clients. When it's time to advertise a new listing or create a new set of flyers, having access to editable, predesigned templates can be a huge timesaver. Companies such as Lab Coat Agents offer dozens of templates to choose from that can be used for hardcopy marketing, as well as email and social media. 4. Hassle-free scheduling Scheduling mutually convenient times for an in-person showing or meeting can be a challenge, but tools are available that make it easier to lock in a timeslot. Calendar management tools like Calendly allow people to schedule a call or meeting without the back and forth usually needed. 5. Digital staging During a recent National Association of REALTORS® poll, 47% of buyers' agents said home staging affected their clients perception of the home, and 82% said that it made it easier for buyers to imagine living there. Prepping a home for sale doesn't have to involve renting furniture and hiring interior designers to place it strategically throughout the property. Digital staging has become a popular alternative, with companies such as BoxBrownie employing professional photo editors to dress up properties more efficiently and affordably than traditional methods. 6. Virtual open houses There's not yet a technology available that allows us to be in two places at once, but we're getting close with virtual open houses that allow buyers to tour homes remotely. Companies such as Matterport and Kuula make it easier for listing agents to create 3D and 2D tours for clients to view online. As an alternative, consider using a live streaming app to give viewers real-time access to a property. Such technologies are especially useful during a time when 29% of millennials say they would be comfortable with making an offer on a home after only seeing photos or virtual tours, according to recent research. Explore Virtual Tour solutions in our Product Directory. 7. Sealing the deal The process of lifting contingencies can be stressful. Before the sale they've worked so hard to secure is finalized, agents must facilitate inspections and ensure financing is in order. Modern technologies can help. For example, Blend helps keep the financial aspect moving with a mortgage suite that facilities application-to-close lending. Applications such as DocuSign Rooms for Real Estate help out on the transaction side by streaming collaboration and accelerating workflows. Explore Transaction Management solutions in our Product Directory. 8. Paperless forms and signing Agents can modernize how they complete transactions with DocuSign Agreement Cloud for Real Estate, which simplifies the end-to-end contract process with a customizable platform of applications. You can use eSignature to securely send and sign agreements electronically and streamline the preparation of real estate forms with pre-filled data. Another DocuSign feature, Forms for Real Estate, provides brokers and agents with access to state and local association real estate forms and allows them to fill out, sign, and store the forms in a secure digital workspace. Forms for Real Estate accelerates deals, improves agent experience, and minimizes compliance risk by streamlining the forms workflow. Explore eSignature and Forms solutions in our Product Directory. To view the original article, visit the DocuSign blog.
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How School Ratings Can Affect Home Values and Prices
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3 Ways Presale Renovations Firms Are Not the Same
Presale renovations are one of the hottest tools agents can add to a listing presentation. Sellers are often blown away by the massive property gains possible by avoiding the urge to rush and list, and instead wait and renovate. They are shocked to learn that when they sell "as is," they could lose out on 15 percent to 20 percent -- or more -- of the home's potential value. For agents, introducing sellers to the newest sales tool distinguishes them from the competition. By showcasing how a move-in-ready home generates the highest possible sales price, agents are winning over more sellers. Explaining how a presale renovation works can be a huge differentiator for agents, especially among sellers who have likely seen several nearly identical listing presentations. While the basics of a presale renovation program are often the same — free evaluation, no upfront costs, pay when you close, net a high sales price, and your home sells faster — the companies offering these services are not. Here are three major criteria to consider when helping your sellers choose a presale renovation firm. 1. ESP: experience, service, and process First and foremost, look for a firm with a proven track record based on actual experience. The personality and culture of a company are most often a reflection of its leaders — and especially its founders. A firm led by someone with proven real estate DNA has a significant market advantage that can benefit agents and their sellers, especially in a shifting market. The real estate business is complicated — especially when it is undergoing a transition. But when leadership has successfully navigated through tough waters, that's experience and deep knowledge you can't get from a book. Do they share their real estate experience by showing you the details — including the math — behind completed renovation projects, or do they offer just video testimonials instead? When the firm is transparent on its website, you will likely find them to be equally transparent when doing business with them. Not all presale renovation firms have the same service orientation. For example, some presale renovation firms treat real estate agents as their "customers." By contrast, others focus on the seller — yet still ensure the listing agent remains at the center of the transaction. Finally, the process among presale renovation firms varies greatly. Some renovation firms are the general contractor, and all your eggs are in their basket. Others use a network of contractors, structural engineers on call, in-house designers, and other resources that strive to deliver the highest-quality product to the local markets they serve. 2. Contractor-centric As mentioned, while some firms are the general contractor and handle all renovations in-house, another approach is to work with a network of vetted contractors. The second approach helps maintain a high-quality work product and faster turnaround times. For example, Revive Real Estate provides its contractor network with a complete back-office technology solution that frees contractors to focus on the work. Revive handles the process. It's a model borrowed from successful home flippers. Because Revive handles the details that are needed to run a renovation business, Revive contractors have more time to complete the projects on their list. 3. Seller certainty Real estate technology often touts the need for speed, assuming most sellers want to close fast. But that's not typically the case. Most sellers don't want speed, which shouldn't be surprising; how hard would it be for you to move if you just found out you are closing in 10 days? What most sellers really want is certainty: knowing they will close on time, with no unpleasant surprises. So sellers (and agents) want to work with a presale renovation firm that can deliver what they promise on time. Sellers also want to maximize the sales price of their homes. They are typically willing to take a little more time to get their home in spectacular shape if they can make more money — often a lot more — with a presale renovation. In today's marketplace of picky buyers, sellers must bring a move-in-ready home to market if they don't want their home to linger on the market (and possibly face a price reduction). A presale renovation increases the certainty of sale and maximizes the sales price. You can see dozens of before-and-after photos of real homes that have used Revive's presale renovation services, complete with project costs and the net increase in profits to sellers, here. When agents explain to sellers that the biggest market of home buyers today are millennial buyers, who don't have the time — or the desire — to fix up a home, smart sellers will jump at the chance to do a presale renovation. Dalip Jaggi is at once an active entrepreneur, a highly skilled technologist, and a profoundly passionate business leader. Today, Dalip is co-founder of Revive Real Estate, a PropTech with a goal to democratize house flipping.
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Do You Know These 10 Real Estate and Tech Acronyms? Test Your Knowledge.
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Is Burnout Slowing You Down? Reduce Your Stress Without Losing Business
Real estate is a business of hustle. Agents are constantly on their grind, working hard to generate new business opportunities, lock in success for current clients, and grow their brand's market share. But, this routine can easily cause burnout -- and burnout causes inefficiency and reduced productivity. Even when you're putting in your best, burnout can actually make you work more hours and close fewer deals. Agents who are feeling the wear and tear of burnout, it's time to recharge your batteries so you're ready and able to excel. Here's how to regroup, reduce your stress, and become more productive. #1. The Benefits of Introducing "Strategic Renewal" Practices Into Your Workflow We all know what it feels like to be sitting in front of your computer when you're not in the right headspace. When you're running out of gas, take a moment to recalibrate and come back to the task instead of trying to speed through it. Rather than wasting time and inviting errors, you'll be able to efficiently complete your tasks. Studies show that investing time in "strategic renewal" can substantially increase your productivity at work. These activities might seem like slacking off, but they're actually helping you streamline and optimize your workflow: Taking breaks to exercise during the day. Indulging in a short afternoon nap and getting a full night's sleep. Taking frequent vacations to get your mind off the grind. Pro Tip: Start scheduling in time for self-care within your workday. Whether it's a quick nap, exercise break, healthy snack, or just a moment of "me time," you'll prevent burnout and keep your mood and energy up. It can also be helpful to plan out regular day trips or mini-vacations to help you clear your head and recalibrate. #2. Prioritize Tasks with the Eisenhower Matrix Have you heard of the Urgent-Important Matrix, also known as the Eisenhower Matrix? This is a system that helps busy individuals prioritize their to-do lists by identifying the most urgent tasks. This system was actually invented by President Eisenhower to help him strategically move through his daily task list. The Eisenhower Matrix is perfect for busy agents, whose workloads usually consist of very different tasks — like client outreach, transaction to-do's, phone calls, and open houses. To begin using the Eisenhower Matrix, you'll be segmenting your tasks into four categories: Do First: The most pressing tasks that need to be completed by the end of your workday. Schedule: Tasks that are of secondary importance can be completed at a later date. Delegate: Urgent tasks that can be delegated to others on your team rather than completed by you. Don't Do: Tasks that are not urgent, timely, or important that need to remain on your radar, but don't need to be completed immediately. It only takes a few minutes in your morning to get organized and schedule your tasks for the day. Try using the Eisenhower Matrix every day for two weeks to see if it helps you become more productive, on-task, and methodical. Pro Tip: Don't forget to share this system with your team. At your weekly team meeting, it might be helpful to conduct a business-wide Eisenhower Matrix session where your team prioritizes and schedules out tasks that need to be completed that week. #3. Leverage Automation to Take the Load Off Your Plate Spreading yourself too thin? You don't need to be glued to your desk 24/7 to be productive. If you feel like you have too much to do with too little time, take some of the responsibilities off of your plate by leveraging digital automation tools. One of the best areas of work that agents can automate is their lead generation and follow-up. In addition to freeing up your schedule, automation tools can actually help you reach more leads and provide better, faster customer service. For example, today's leads demand instant service. It's likely that you're not able to follow up with every new online lead within a few seconds — but an automated system can ensure that you're hitting every mark, every time, at the right time. When it comes to keeping in touch with your CRM prospects, automation can ensure that you're staying top of mind with everyone, including your previous clients. Scheduling custom outreaches to your database contacts and nurturing new leads are both covered when you deploy a system like BoomTown's Success Assurance. To view the original article, visit the BoomTown blog.
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How to Create a Newsletter Your Real Estate Clients Will Read
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[Podcast] Advice for New Agents, Resources, and the LGBTQ+ Community with Anthony Vulin
In this episode of It's Closing Time, RentSpree CEO Michael Lucarelli sits down with Anthony Vulin. Anthony is a very successful broker/agent in Los Angeles, the President of the Greater LA Association of REALTORS, and the National VP of the LGBTQ+ community called The Alliance. Anthony delivers must-have tips for brand new agents entering their careers in real estate, the relationship between real estate and the LGBTQ+ community, and the resources available for agents in that community to be able to thrive in their careers and lives.  
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Consumers' Housing Sentiment Is Plunging. Is the Real Estate Market Imploding?
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Friday Freebie: The Simplified Homebuyer Guide
Leverage it as a lead gen magnet, or use it to educate clients -- this week's Friday Freebie offers double the utility. This free guide can be placed behind a lead capture form, or given to buyer clients to help guide them through the home purchasing process. Keep reading to learn how to download your free copy. Free download of The Simplified Homebuyer Guide, courtesy of Zurple The homebuying process is complex, and buyers have a lot of questions. The Simplified Homebuyer Guide aims to answer buyers' questions and give them resources like worksheets and timelines to move them through the buying process. That's great for agents. After all, an educated buyer is a buyer that is best able to compete in today's market. In addition, if you're looking to target leads, this guide lists homeownership benefits and reasons for working with an agent. Here's what else this comprehensive guide offers: Homeownership benefits for moving hesitant buyers off the fence Why buyers should work with an agent Common mistakes to avoid Flow chart of the homebuying process Overview of how mortgages work Worksheet of home features for helping buyers evaluate listings Homebuyer questionnaire Homebuying game plan with write-in deadlines for staying on track Glossary of common real estate terms And more! Download The Simplified Homebuyer Guide now to educate buyers and capture new leads!
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5 Ways Technology Helps Top Producers Spend More Time Selling
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Achieve Real Estate Brand Visibility with TikTok
Once upon a time, TikTok was just one social media platform, a music/dance driven media outlet seemingly oriented towards the demands of teenagers. But this has changed as word spread about the platform. According to Statista's research: 22.4 percent of people who use TikTok in the US are between the age of 20-29 21.7 percent 30-39 20.3 percent 40-49 11 percent 50+ And only 25 percent are between the ages 10-19 As you can see, there is a very big audience and potential pool of clients: both Gen Z and Millenials. So, why is TikTok such an interesting platform for real estate agents? A Dynamic Alternative to Pinterest? Pinterest is a popular choice for interior design inspiration and checking properties. That's why it's such a favorite pick for both agents and consumers. TikTok can be used the same way, but it offers a more dynamic approach to content. For inspiration, see: 7 Fresh TikTok Video Ideas from TikTok Influencers. The Real Estate Niche Is Pretty Big on TikTok TikTok is known to house many niches, including the real estate niche. People love watching properties being transformed, and they are always on the lookout for new interior design inspiration. That's why people love browsing property listings even if they aren't in the market for a home. And while this doesn't absolutely guarantee a lead flow, it still means a huge visibility across all age representations for your brand and for your client's property. Reuse Content You can repurpose your old content. Although your old videos might need a little tweaking, it's possible to turn, for example, a 30-minute video into a 15-second to 1-minute short TikTok video. You Can Go Viral TikTok has an incredible organic reach, and you can even go viral. Even with zero followers, you can reach thousands of views and bring organic awareness to your brand. Best Practices Here are some of the best practices for TikTok videos: Use a vertical aspect ratio of 9:16. Videos that have audio are performing better than those without. To view the original article, visit the Realtyna blog. Further Reading A TikTok Guide for Real Estate Agents Is TikTok a Viable Way to Sell Luxury Homes? TikTok: Video Makes the Real Estate Star
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Which Marketing System Is Right for You?
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5 Real Estate Follow-Up Rules You Need to Be Following
Ready to level up your real estate career and begin generating more income? Read on! We're sharing five must-follow rules to expand, grow, and scale your real estate business. Agents that successfully follow these guidelines typically see more transaction sides, more closings, and more revenue. It's not magic — it's a data-backed approach based on findings from a study conducted by RealTrends in 2021. Let's explore the tips derived from the survey analyzing how marking practices and contact database size may impact performance. 1. Marketing Should Target Both Potential New Leads AND Former Clients Did you know that including your entire sphere in your marketing plans can boost your success by an average of 9% more transaction sides? Agents that only focus on attracting net-new clients are missing out on the opportunities for business introduced by their past clients. Your past buyer and seller clients are sources of referrals. Staying in touch with them through regular outreach boosts your chances of being recommended to one of their deal-ready friends or relatives. Furthermore, past clients also offer opportunities for repeat business. Your past clients will likely eventually become sellers and buyers in the future. If you're able to maintain a strong connection, they will be more likely to choose you as their agent again. 2. Implement a Systematic Follow-Up Process for Every Contact Agents who do not employ any kind of systematic follow-up generate 12% fewer transaction sides than those who have a formal strategy for working new leads. For agents who have a formal strategy in place for both new leads and past clients, the difference in transaction activity is 22%. Lead outreach and follow-up should be approached on a lead-by-lead basis. Individually curated follow-up is more effective than dry, generic advertising. Not only does this approach build a connection between your sphere and your business, but it also delivers real, substantial value to your leads. Your leads don't gain anything when you send out a conventional "let's do business" email. They already understand that you are there to do business, and you're not really offering them any new, innovative value. On the other hand, your leads do benefit from customized, specific messaging that speaks to their needs and circumstances. For example, if you know that your lead is a first-time homebuyer concerned about securing financing, you will be able to grab their attention with personalized messaging. You might share a guide for preparing for a first mortgage and an overview of the escrow process as attachments to that "let's do business" email. Your follow-up becomes value-driven rather than value-lacking. 3. Workflows Should Use a Mix of Contact Types Real estate teams that do not use both programmatic and social media advertising typically see 29% fewer transactions on average. When reaching out to your previous clients and new leads, you should combine a diverse mix of contact types — including programmatic and social media advertising. Social media should be a key component of your lead generation and outreach strategy as consumers spend an average of nearly seven hours a day online, with 145 minutes dedicated to social media. If you want more eyes on your business, make sure that your ads are coming up when your prospects are scrolling through their social media feeds. 4. Aim for 10+ Touchpoints Per Person, Per Month Want 39% more transaction sides? That comes from making 10 or more touchpoints per person, per month to all of the contacts in your database. Reaching out less than ten times per month is not going to introduce the success you're hoping for. But, when you achieve ten or more outreach touchpoints per lead each month, you will boost your chances of securing business by moving leads through your sales funnel. Increasing the number of touchpoints sent to each lead can help you retain the opportunities for business that are sitting in your CRM. Since you're top of mind, your leads will be less likely to seek another agent. 5. Grow Your Database Beyond the Tipping Point of 500 Contacts Agents whose database contains more than 500 contacts have an average of 25% more transaction sides than agents with databases smaller than 500 contacts. Investing time on marketing and networking action plans can help you grow your database beyond the "tipping point" of 500 contacts. If your database currently has less than 500 contacts, getting the contact information of your web traffic should be a top priority for growth. To do so, include captivating calls to action that prompt site visitors to submit their contact information when interacting with your website. Then, add them into your CRM so they begin to receive your communications — putting more leads into your seamless, "rinse and repeat" sales funnel that's been achieved by following these five tips. To view the original article, visit the BoomTown blog.
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Textiquette for Real Estate Agents 101
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Real Estate and the Importance of Square Footage
In real estate, there is no number more important to the built environment than the square footage. Real estate square footage is the basis for any number in the build space. It's the basis for the budget that you use when you're creating or building a space. The square footage is used in determining the value of a piece of real estate – during and after construction. So as a real estate professional, when you're advising a client on how to set that selling price or what you should go in as an offer, you're really using square footage as some of that determination because you're comparing it to another piece of real estate, maybe down the street. "Well, the square footage is about the same," or "It's a little bit less, so let's go under." The square footage is really important to you when you're determining value and comparing options. You and your buyers. And this is very much about the buyers, too. Real estate square footage is about comparing one space to another. It is a basis for comparison, a number that people can use as a starting point for comparing one thing to another. And thirdly, it's a space planning tool. So when you get a square footage number, somebody wants to rip up the flooring, maybe rip up carpet and put in hardwood or put in ceramic, that area number becomes very important because it helps determine the cost of materials, potentially the cost of labor and anything. When it comes to construction, everything really is time and materials and, again, square footage. That number becomes extremely important when you look at planning a space. When we talk and discuss real estate square footage, it really is about its importance for you during that whole selling process and trying to relay that back to you. To view the original article, visit the iGuide blog.
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[Podcast] Lead Gen and Leveraging Data with Ed Carey of Audience Town
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Mortgage Rates Just Dropped Below 5%. What's Going On?
The biggest story of 2022's housing market has been rapidly rising mortgage rates. After all, mortgage rates haven't risen so fast in 40 years. The average rate on 30-year fixed rate mortgages was 2.7% last August, and reached 5.7% in June 2022. Higher rates affect the entire housing market, as higher monthly payments mean depressed buyer demand and homeowners who decide not to sell because they don't want to enter a tough market as buyers. But in the past six weeks, the mortgage rate rise of 2022 has begun to reverse. In fact, for the first time since April, the average 30-year fixed mortgage is currently under 5%. In some ways, it's befuddling. The Federal Reserve continues to raise interest rates, and traditionally, rising interest rates mean rising mortgage rates. So what's going on? How could mortgage rates possibly be falling? Will it continue? Fears of a Recession May Be Tamping Down Mortgage Rates Why might mortgage rates be falling? The answer isn't pleasant: ongoing fears about the economy sliding into a recession. U.S. gross domestic product (GDP) has declined for two consecutive quarters. The last time the U.S. had two consecutive quarters of negative GDP growth was the first two quarters of 2020, when COVID-19 became a pandemic. Before that, consecutive quarters of negative GDP growth hadn't occurred since the Great Recession. It's no wonder people are concerned about a recession. And when investors are concerned about a recession, they funnel money into safer investments, such as U.S. Treasury bonds. More demand for U.S. Treasury bonds raise their price, and higher prices on bonds means a lower yield for investors. It's all complicated and technical, but basically, lower Treasury yields mean lower mortgage rates. In fact, 10-year Treasury yields more reliably correlate to 30-year fixed rate mortgage averages than basic interest rates. So long as investors remain concerned about a recession, they will continue to take refuge in the safe harbor of U.S. Treasury bonds. As Treasury yields fall (or at least don't rise), mortgage rates are unlikely to skyrocket. Mortgage Rates May Already Be Priced for Interest Rate Increases If the mortgage rate increase of the first half of 2022 could be described in a word, it would be rapid. And the rapidity of this year's mortgage rate increases may be part of the reason that mortgage rates are leveling off – even decreasing – right now. Some experts speculate that mortgage rates are already priced for whatever additional rate increase the Federal Reserve implements this year. Remember that inflation has been higher than anticipated or desired for the past year. Just as high inflation has motivated the Federal Reserve to make cash less available by raising interest rates, persistent inflation caused mortgage lenders to preemptively raise rates, assuming the increased costs that were to come. In this way, it's possible that current mortgage rates reflect interest rate spikes that haven't yet occurred, and that factors such as Treasury yields will weigh more heavily on mortgage rates in the months to come. Housing Market May Be More Accessible for Buyers Overall, the housing market – and the economy at large – has spent more than two years in a state of volatility and unpredictability. For buyers, especially, it's been difficult, with record-high home prices and now surging mortgage rates. But along with fewer mortgage applications and more price cuts to listed homes, the recent drop in mortgage rates may suggest a calmer, more standard housing market for buyers. In particular, any sustained stabilization in mortgage rates will signal to buyers that they don't need to buy now or face much higher rates in the future. Know that at this point, mortgage rates aren't tied strictly to interest rates, and that buyers may finally be catching a break. To view the original article, visit the Homesnap blog.
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Friday Freebie: Scripts for Handling Objections
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Use RPR for A+ School Reports and Data
It's August, and that means "Back to School" time. A time for your clients to work on clothes, supplies, carpools and schedules for the coming year. And time for you to take a refresher course on RPR School reports and data! RPR school reports and data Schools play an important role in the home buying process. However, it's not just parents of school-aged children that benefit from good schools. Home values benefit, too. Deciding to buy a home in a good school district can certainly help increase your clients' home value over time. And if the market shifts or "corrects" in the future, an outstanding school district could make all the difference during a changing market. Let's take a look at RPR school data, how you can search for homes in specific school districts with RPR, and how you can create reports that will guide your buyers to better informed decisions. RPR school data–you could say it's a Niche market RPR's school data is robust and extensive. It's provided by a collaboration with Niche, the industry's fastest-growing school data provider. Niche specializes in connecting schools with students and families. It has in-depth profiles on every school and college in America, including over 140 million reviews and ratings. With RPR, you can access this data which includes teacher, academic, and overall school grades; as well as school district side-by-side comparisons. Specific metrics include: Total enrollment Students per teacher Average GPA Math and reading proficiency Percentage of gifted students Number of students enrolled in AP Graduation rate Average ACT and SAT scores Average teacher salary Percentage of teachers in the first or second year Written school reviews RPR school searches When a buyer client wants to be in a specific school district, you can use RPR maps to search for properties near schools or within district boundaries. REALTORS® can search for schools within 5 miles of a location; by city/state, school, or district name; and even by type of school (elementary, middle or high school). Here's how: Log in to narrpr.com Click Research and then select School Search. The school search will appear. From the left drop down menu, choose whether to search by Geography or within a particular School District. Enter the city and state or zip, and click the magnifying glass to execute your search To further narrow down your search, enter a School Name to the right of the School Search or choose a School Type: Elementary, Middle, High Search results extra credit From the Search Results, view the basic information and rating of each school, create a School Report, or View Nearby Listings. If you're looking to dive deeper on a school, select the School name. You'll see the school's address, grades served, enrollment, information about standardized test scores and the school's grade rating, including the average rating for schools in the area. The Reviews tab displays community reviews for the school. These reviews are also provided by Niche. You can also link to nearby listings, neighborhood information, and other local schools RPR School Report cards The final step to helping your buyer clients in their school search is creating and delivering RPR School Reports. Much like our Property Reports, they contain tons of data in a sharp-looking layout that you can easily send to clients electronically or you can print them out and bind them for in person delivery. An RPR School Report summarizes the data from your search, and provides options to compare schools within a district or a specified radius, and/or select up to 20 nearby listings to include in the report. From the school results page, click Create Report (or choose Schools from the Reports menu). Select to choose the elements you want displayed on the report Personalize your report with a recipient name and message Choose your delivery method Click Run Report School zone ahead Schools play an important role in home searches, whether the buyers have children or not. As a REALTOR®, you can tap into RPR data to search, compare and find the right schools in the right neighborhoods. Use these tools to find homes in or near coveted school districts, which helps kids get a solid education, and certainly doesn't hurt home values. To view the original article, visit the RPR blog.
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7 Things You Didn't Know You Could Do in Google Sheets
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Tech Helpline and Form Simplicity May Be Coming to a Conference Near You
Team members from Tech Helpline, real estate's top-ranked tech support service, and Form Simplicity, the only Realtor association-owned top digital transaction management solution, are hitting the road. With more agents working remotely, tech support and digital solutions have never been more vital. That's why Tech Helpline and Form Simplicity representatives may be coming to a conference near you to showcase its technology services and solutions for real estate brokers and agents nationwide. Owned and operated by Florida Realtors®, both Form Simplicity and Tech Helpline are available to associations, MLSs and brokerages nationwide. Tech Helpline Check out Tech Helpline's new mobile app – available on Google Play and the App Store – that allows you to connect directly with a tech advisor while on the go. Or bring your top tech questions to the conference to ask Tech Helpline experts. Dubbed the real estate industry's "Genius Bar," the staff at Tech Helpline have a combined IT experience of 350+ years, providing support in English and Spanish via online chat, phone, and email. Form Simplicity If you're looking for a transaction management solution to help you go digital – or replace your current solution – talk to the experts from Form Simplicity to see how easy, safe, and secure it can be to go digital and paperless. Here is a list of upcoming conventions and conferences attended by Tech Helpline and/or Form Simplicity: August 24 to 25 – Florida Realtors in Orlando, FL: Form Simplicity and Tech Helpline will return to the Florida Realtors Convention & Trade Expo at the Rosen Shingle Creek Resort. Their booths are in the Sebastian Foyer, and analysts from Tech Helpline will be available to assist you with any issues you might face with your devices while on site. Also, check out "Selfie City," sponsored by Form Simplicity and Tech Helpline. Most importantly, don't miss the in-person training sessions throughout Wednesday and Thursday, by Kaz Cisowski and Jason Schatz, including: Wednesday, Aug. 24: 10:00 am – 11:00 am: "Master the Paperless Transaction in Form Simplicity"3:00 pm – 3:30 pm: "Brokers: Reduce Risk and Remain Compliant with Form Simplicity"4:00 pm – 5:00 pm: "Learn the new and improved eSign 2.0" Thursday, Aug. 25: 9:00 am – 10:00 am: "Brokers: Reduce Risk and Remain Compliant with Form Simplicity"10:30 am – 11:30 am: "Learn the new and improved eSign 2.0"2:00 pm – 3:00 pm: "Master the Paperless Transaction in Form Simplicity" August 29 to September 2 – Georgia Realtors in Nashville, TN: Form Simplicity and Tech Helpline will be exhibiting at the GAR Annual Conference & Expo at The Nashville Renaissance Hotel. September 12-14 – Arkansas Realtors in Jonesboro, AR: Form Simplicity and Tech Helpline will be present at the Arkansas REALTORS® 98th Annual Tradeshow & Convention, including as the sponsor of the ARA app. September 13-16 – Wyoming Realtors in Cody, WY: Form Simplicity education and training expert Kaz will be teaching three one-hour classes at the Wyoming REALTORS® Conference and Expo, including "The Foundations of Form Simplicity" (1CE), "Optimizing Your Workflow with Form Simplicity" (1CE) and "eSign and Close!" (1CE). September 18-21 – Ohio Realtors in Cleveland, OH: Tech Helpline heads to the Ohio REALTORS® Annual Convention and Expo. September 19 – Greater Springfield Realtors in Springfield, MO: Kaz will be teaching several workshops, including "The Foundations of Form Simplicity," "Optimizing Your Workflow with Form Simplicity," and "eSign and Close!" at the Greater Springfield Board of REALTORS®. September 20-22 – Missouri Realtors in Chesterfield, MO: Both Form Simplicity and Tech Helpline will be at the Missouri REALTORS® Fall Business Conference. Kaz will teach three one-hour Form Simplicity sessions. Please, check the convention's schedule for the days and times. September 28-30 – Council of MLS in Indianapolis, IN: Stop by the Form Simplicity and Tech Helpline exhibit at CMLS2022, located at JW Marriott in downtown Indianapolis. October 3-6 – Oregon Realtors in Seaside, OR: Form Simplicity and Tech Helpline will travel to the Oregon REALTORS® Fall Convention. October 4-7 – Idaho Realtors in Coeur d'Alene, ID: Form Simplicity and Tech Helpline also will be at the Idaho REALTORS® Convention at the Coeur d'Alene Resort. October 5-7 – Kansas Realtors in Overland Park, KS: Kaz will provide in-person training, including three one-hour classes during the KAR Annual Conference & Expo, including "The Foundations of Form Simplicity" (1CE), "Optimizing Your Workflow with Form Simplicity" (1CE), and "eSign and Close!" (1CE). November 11-13 – Realtors Conference & Expo in Orlando, FL: This year, Florida Realtors headquarters city is home to the biggest annual Realtor event, now renamed NAR NXT, The REALTOR® Experience, at the Orange County Convention Center. Form Simplicity and Tech Helpline will be front and center in booth #851. Kaz will provide in-person training that includes three sessions on Friday, November 11, and four sessions on Saturday, November 12. His line-up includes: Friday, November 11: 1:00 pm to 2:00 pm: "Get Started with Form Simplicity"2:30 pm to 3:30 pm: "Optimize Your Transaction Management Workflow"4:00 pm to 5:00 pm: "eSign and Close!" Saturday, November 12: 10:30 am to 11:30 am: "Get Started with Form Simplicity"12:00 pm to 1:00 pm: "Optimize Your Transaction Management Workflow"1:30 pm to 2:30 pm: "Brokers: Reduce Risk and Remain Compliant"3:00 pm to 4:00 pm: "eSign and Close!" December 5-8 – Triple Play at Atlantic City, NJ: The Form Simplicity and Tech Helpline team wraps up its travel schedule with the Triple Play REALTOR® Convention & Trade Expo at the Atlantic City Convention Center. Hosts include the New Jersey Realtors®, NYSAR, and the Pennsylvania Association of Realtors®. If you attend any of these conferences, please bring all your questions for Tech Helpline or Form Simplicity. Our team is ready to help you or get you swiftly connected to Tech Helpline analysts or Form Simplicity experts to ensure you get the answers and support you need. And we will update this article on the FormSimplicity.com and TechHelpline.com blogs as more information becomes available. We hope to see you soon! Other topics you also may be interested in: "How Tech Helpline became known for 'Friendly Tech Support'" – July 2022 "How to Answer the Top 3 Questions Clients Have About eSigning" – July 2022 "The 5 Most Common Questions Agents Ask When They Call Tech Support" – June 2022 "Which of These 3 Reasons Convinced You to Use THE Software Tool Brokers Encourage Most?" – May 2022 Tricia Stamper is Director of Technology at Florida Realtors®, which owns both Tech Helpline and Form Simplicity.
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Listing Photos Your Smartphone Can't Take
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Finding Your Niche in Real Estate
Members of niche markets tend to be passionate about their specific interests, values, and hobbies. As a result, they're more likely to talk about those interests -- and your brand -- with people they know, resulting in social network shares, conversations, and other word of mouth "advertising" that makes your brand seen and heard. Become an Expert But what is your niche market and how do you establish your reputation as an expert? Start by thinking about what you are interested in. What do you have expert knowledge in that sets you apart from other agents? This could be anything from first-time home buyers, luxury homes, or location specialized properties like golf courses or beach front properties. Promoting your niche on your website as well as in your farming or email campaigns will show you have knowledge in the specifics needed for that area of expertise. See also: Want to Make More Money? Consider One of These Real Estate Niches Get More Listings: Pursue Absentee Owners Find and Promote Your Niche You can also take a look in your area to see what a needed niche may be. For example, focusing on new construction properties in an area already saturated with luxury agent specialists. You'll also want to promote your niche where you can. Using your website or social media specifically are great and easy ways to get the word out that you are the best agent to represent that market. See also: Choosing a Marketing Niche to Dominate Using Competitive Data Real Estate Branding by Niche Market Will Grow Your Business How to Find a Fantastic Niche Selecting and Selling to Your Real Estate Niche To view the original article, visit the IXACT Contact blog.
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The 3 Best Times to Ask for Real Estate Referrals
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How ActiveRain Helps Real Estate Professionals
Have you ever thought about a website that connects thousands of professionals in the same field? Where can they share their thoughts, ideas, and questions? ActiveRain created this type of social networking website created in 2006. ActiveRain is a great platform for every real estate professional. But have you ever thought about how it helps real estate agents on their road to success? Here are the top eight ways that ActiveRain helps real estate agents: Community of Professionals Above all, ActiveRain is a community of professionals. Thousands of real estate agents actively use this platform to share their ideas and daily blogs to teach others and connect. Informative Blogs A variety of voices exist on ActiveRain! Each blog contains different useful information for real estate agents, brokers, and other professionals. Zoom Meetings Real estate agents try their best to explain different subjects to newcomers. They do it by posting blogs, answering various questions, and scheduling Zoom meetings related to various topics. Individual Contribution What makes ActiveRain the best platform for everyone interested in this industry? Quite simply, the community. These are the people who directly contribute to the development of this platform. Question and Answers Every registered user on ActiveRain can post a question and get answers from professionals. This section allows beginners and professionals to fulfill their knowledge, get answers on different topics and more. Do you have any questions related to the real estate industry? Post a question and be assured that you will have a good answer in a few minutes, posted by professionals. Trends and News Knowing all the news, information and trends in your area of activity is one way to achieve success. But where can you find useful information about news and trends? ActiveRain is a great place for real estate professionals to connect to any news related to the industry. Tips and Tricks Do you want to become more professional in the real estate industry? There are a few things you should know about that you can find on ActiveRain. First and foremost, there are tips and tricks to help you be more productive. This includes communicating with clients, making deals, and running a well-structured real estate website. Tech-based Information Technology is evolving, and so is the information about it. Real estate professionals, especially those who run real estate websites, should be aware of the changes, news, or tips and tricks related to web technology. On ActiveRain, you can find hundreds of blogs related to technology. Last Several Words Being a professional in the real estate industry requires knowing the professional community. As already suggested, ActiveRain is a strong platform for doing just that. Are you interested in blogging on ActiveRain? Check our article on how to write for ActiveRain and get more points. Do you have a real estate brand? Then you should check our article on how can ActiveRain improve your real estate brand. To view the original article, visit the Realtyna blog.
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How Do Real Estate Agents Get Listings?
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Friday Freebie: Qualify and Educate with the Home Seller Packet
We talk a lot about getting sellers to choose you as their agent--but what about helping you choose your clients? After all, not every seller is right for you, and not every home is ready to be listed. That's why in this week's Friday Freebie, we're highlighting a home seller packet that helps you qualify sellers, learn more about your potential listing, and educate buyers on the sales process. Free download of The Home Seller Packet Template, courtesy of Zurple If there's one thing The Home Seller Packet is, it's mutually beneficial—to both you and your client. You'll learn more about the seller's needs and timeline, and the homeowner will learn why you're the agent to choose as well as the ins and outs of the home sale process. The Home Seller Packet makes your job easier while increasing your value in the eyes of your clients. They'll get valuable checklists and information on selling their home, while seller questionnaires help you better understand and qualify your sellers. And, as we all know, the sales process runs much more smoothly when clients are well-informed. Here's what you get in The Home Seller Packet: About Me - Fully customizable agent bio with space for contact info and agent qualifications Home Seller Questionnaire - Qualify sellers and learn more about their home before listing Home Seller Checklist - Important action items to do throughout the sales process Home Preparation Checklist - To-do list for sellers to prepare their home for market Home Seller Terminology - Common real estate terms sellers should know Home Seller Timeline - A visual timeline of the sales process, from pre-listing to close Ready to level-up your listing game? Download The Home Seller Packet now!
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New Realtor.com Buying Power Tool Shows What Homes Are Affordable Based on the Buyer's Finances
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Tips and Tricks for Selling Your Listing for Top Dollar
A home is like a castle, and every castle needs a little TLC once in a while to keep it inviting and functioning correctly. Updated decor, a few smart renovations, and some modern touches can do wonders to make a property competitive in the real estate market. Every seller wants an answer to the question, "How can I sell my home fast?" and your experienced eye and marketing savvy can make all the difference between a quick transaction and a stale listing. It is the little things that are often overlooked when putting a house up for sale, so before placing the call to your real estate photographer to capture 3D images and virtual tours, here are a few tips and tricks to getting top dollar for every listing. Modernization, renovation, and honey-do lists Real estate agents know that upgrading to the latest appliances, a few touch-ups, and some renovations are how to sell a home for more than you would by listing it "as is." All it takes are a few weekends to tick off some of the items on the honey-do list—like cleaning up clutter, tidying the yard, and making a few minor changes. According to an article by CNBC, the greatest return on resale value happens as a result of updated kitchen appliances and freshening up the front facade. Virtual tours are ideal for highlighting the spaces the consumer is drawn to, and having a virtual open house can help move up the possibility of a sale. Incorporating proptech into your real estate marketing plan will show off that new garage door that everyone wants to have, as well as introduce potential buyers to the fit and flow of the property with accurately measured floor plans. Mechanics and material defects If it's not broken, why fix it? When it comes to how to sell a home fast in any market, one of the important things to remember is to make sure the mechanical items in the property are functioning properly. This is not to say that every seller needs to replace their furnace, boiler, and air conditioner to get the house sold. But if you want the transaction to go smoothly after you have achieved a conditional sale, then things need to be in good working order. A cracked heat exchanger or ruptured water line could have the buyer questioning the integrity of the entire home. So before listing, make sure all the material defects have been attended to. Set the stage virtually Presentation is everything in real estate. How you showcase a property determines how quickly and how much it will sell for. To get the highest dollar for the seller in the least amount of time, you need to be using proptech tools for your real estate marketing. Virtual tours, accurately measured floor plans, and virtual staging make a difference in how much time the consumer spends perusing a home. Besides great curb appeal that draws a buyer into a property, staging a home makes it seem more personal and creates an emotional connection to the otherwise regular-looking space. According to NAR, the most important rooms in a house to stage are the kitchen, living room, and master bedroom. But the clincher for locking down how to sell your listing for more is allowing the buyer to visualize the way their personal items will conform to each space. With the help of cutting-edge technology and advanced measurements, an emotional connection forms. Let the consumer play with the floor plan by measuring vertical, horizontal, and 3D spaces to determine renovation costs, furniture placement, and ceiling height for the annual 10-foot Christmas tree. Once the connection is formed, the sale is just around the accurately measured corner. Tech to triumph It is interesting to note the most recent findings from NAR state that a whopping 61% of homebuyers are between the ages of 22-55, and that means they are tech-friendly. Proptech provides the consumer access to virtual tours, 3D images, and accurate floor plans every minute of the day, so it is in the technology that lies the triumph. Not only do virtual tours help win listings and generate leads, but they get homes sold faster and for more. Proptech gives you the stand-out effect combining 3D video, interactive floor plans, virtual open houses, virtual reality, and easy navigation for it all. When selling is your target, hitting the bullseye through the use of technology is a no-brainer. Just because the castle has a few flaws and some dated fixtures, there are still ways to make it stand out. The goal is to focus on easy-to-use technology to grab the attention of the consumer. The journey to selling a home fast requires all information to be accessible online in an instant, and you can accomplish all that by using iGuide. To view the original article, visit the iGuide blog.
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3 Tips for Getting the Highest Quality Leads
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Reduce Buyer Frustration with Effective Financing Education and Preparation
Money may or may not buy happiness, but you for sure need it to buy a house. For most people that means getting a mortgage. Thirty-five percent of frustrated homebuyers in the WAV Group Homebuyer Frustration Report pointed to the mortgage process being a source of their frustration. One respondent in the study suggested, "There needs to be more workers in the mortgage field to make it run faster." Buyers just want a seamless experience from home search to the closing table. This is one of the reasons more brokerages have started offering ancillary services such as title and mortgage. Financing complications or delays are a constant struggle in any market, and when the market is moving fast and is super competitive, like it has been recently, it can get even more stressful. Here are some important points your team should add to their initial buyer education consultation. Review Their Credit Report Even if there is nothing incorrect or alarming to find on the report, it is quite likely that there is something on their report they could clarify or update which may get them a better score and possibly a better rate on the mortgage. So it is certainly worth the effort. Suggest they do this BEFORE trying to qualify for a mortgage. Get Organized Buyers will need to track down their tax returns, print out paystubs, and if they are self-employed, they will want their profit and loss statements for at least two years. There will likely be delays with the mortgage company processing documents. Do not add to that delay by not having the documents ready to submit and re-submit when requested. Get Pre-Approved Even before they find a house to make an offer on, buyers need to know how much they can afford. The pre-approval letter is an important step in the process, but it is not the end of the road. Buyers need to understand that there is still more work to be done once they find the house they want to buy. Put the Mortgage Company on Speed Dial Once a house is selected, there is an entirely different approval process before the mortgage will be ready to fund. Buyers should be prepared to stay in touch with the lender throughout the process, and the agent should be tracking the process as well. They should proactively check on the status of the mortgage consistently once the offer is made until it is ready to fund on closing day. Even the most prepared of buyers can sometimes get frustrated. As another respondent in the WAV Group Homebuyer Frustration Report said, they wish there were "Clearer financial requirements to close." As a neutral third-party, your agents can act as part counselor and part advisor for homebuyers trying to figure out the mortgage process. Sometimes they will just not understand what the mortgage company is asking for, or why they are asking for it. If your team can explain a term or help them get a document, that can help relieve some of the stress. Get all the insights and data from the WAV Group 2022 Homebuyer Frustration Report to see how you can set your next buyer up for a smoother home buying experience. Download now! To view the original article, visit the WAV Group blog.
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5 Things Every Agent Needs to Know About 5G
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[Podcast] My Real Estate Journey with Kirsten Jordan of Million Dollar Listing New York
In this episode of It's Closing Time, RentSpree CEO Michael Lucarelli talks with Kirsten Jordan, star of Million Dollar Listing New York, and leader of the KJ Team at Douglas Elliman. They discuss her personal real estate journey as well as some keys to success for real estate agents in today's climate.  
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24 Hyperlocal Blog Topics to Attract Seller Leads to Your Website
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Shifting Real Estate Market: How to Create a Video That Clears up Confusion
Most agents are pretty aware that the housing market is changing. A combination of higher interest rates and increased inventory has brought the scorching hot seller's market down a few degrees. Consumers are aware too, but most only hear snippets and their main takeaway is sensational terms such as "shifting," "correcting" or "normalizing." Or worse, scarier phrases like "recession," "bubble burst" and "crash." Of course, this leaves clients feeling anxious, uncertain and out of the loop. Now, more than ever, consumers need advice, guidance and a little clarity as to what's really going on. And that's where you, and your awesome new video content, come in. In this article we'll show you how, step by step, to produce a video that helps position you as THE local market expert. Use RPR data to create a video that cuts through Here's how to create a quick video to send to your prospects and previous clients that will ease their fears, erase doubt and build confidence. Both in their situation—and in you! RPR® (Realtors Property Resource®) has the current and local data to help you do it. First things first: yes, you can create a video! You just need your phone or desktop computer, a simple video editing app, and a script (which we're going to give you!). Sure, you could send an email or post to your social pages, but videos work better than anything. Consumers from Gen X on down (even some Boomers!) prefer them and consume them regularly. They're fast, easy to digest and memorable. Here's how to pull it off. Step 1 – Grab their attention: Begin your video with a question or a really compelling statement. Make it short, sweet and right to the point. "How's the market?" I get this question a half a dozen times a day, and here's the truth… Or, Our seller's market has shifted to a buyer's market. What does this really mean? Ask questions or make statements that engage the viewer right off the bat. Step 2 – Introduce yourself: After your opener, tell the viewers your name, and what area you're from or what neighborhood(s) you work in. Don't bother with your brokerage or brand name yet, just keep it casual and friendly. I'm John Smith, and I too live in Silver Pine. (You will obviously enter your name and area.) Step 3 – Use local market housing data from RPR: This is where you set yourself apart from other agents and position yourself as a local market expert. Using up-to-date data from RPR on specific ZIP codes and neighborhoods is the key to your credibility. Check out this article, "Know Your Market and Your Numbers," to see how easy it is to find RPR market trend stats and graphs that back up your opening statement. In our neighborhood, home inventory has increased, while prices have inched up. And even though it's still a seller's market, things are starting to balance out a bit. Step 4 – Include some graphics or charts: talking about data points is one thing—seeing them is much more powerful. Be sure to add a visual representation of your data. You can either screen grab it right from the RPR Market Trends tab, the Housing tab of a neighborhood, or you can enter the numbers into a templated graphic. And you can always use more than one. As you can see, inventory is up over 21%, but still down from its peak just a few years ago and very similar to inventory levels in 2020. The median sales price is up 1.98% from the previous month. And over or under sales have declined slightly by 2.3%. Step 5 – Tie it all together: Now use your premise and your data to deliver a "What's in it for me?" message. Explain how this current market data applies to them and their situation. Point out opportunities and challenges. What's this mean for you? If you're a seller, don't worry. Home values have eased up, but they aren't decreasing. Now it might take 10 days to sell your home, instead of three. That's okat. And buyers, increased inventory means more options. Over-asking bidding wars may be in the rear view, and you might have just a little more time to craft a perfect offer. Step 6 – The call to action: Now that you've delivered all this great information, the crucial next step is to get them to act. Ask your viewers to reach out and ask you questions. Offer to buy them a cup of coffee to discuss their real estate goals. Have them email you or direct them to your website. Give them some type of call to action to get the ball rolling. I hope this quick video helped clear up any confusion you may have heard about the housing market. And if you have any questions about Silver Pine real estate, please don't hesitate to call or email me. I'm John Smith, thanks for watching. Every market's different: use local stats for local updates When deciding what statistics or data to use, the best part about using RPR's Market Trends and housing charts is that you can pull the data for specific ZIP codes and neighborhoods. Most real estate news stories that people are reading about are reports from national sales statistics, which is fine, but they don't tell the whole story as it relates to an individual's situation. However, using up-to-date data and drilling down to your specific, local market puts you in a unique position. You're providing relevant, hyper local data on their market, which makes you a smart, trusted and informed advisor. Almost like you're a local economist giving out free real estate advice! This is a keen way to check in on previous clients, and a super smart way to break ice with prospective clients. The sample script Here's the sample script, all put together: (Note: the items in BOLD would be filled in with your information and statistics, from whatever article or chart you are referencing.) "How's the market?" I get this question a half a dozen times a day, and here's the truth… I'm John Smith, and I too live in Silver Pine. In our neighborhood, home inventory has increased, while prices have inched up. And even though it's still a seller's market, things are starting to balance out a bit. As you can see, [VIDEO GRAPHIC HERE] inventory is up over 21%, but still down from its peak in 2019, and very similar to inventory levels in 2020. Median sales price is up 1.98% from the previous month. And over or under sales have basically declined slightly by 2.3%. What's this mean for you? If you're a seller, don't worry. Home values have eased up, but they aren't decreasing. Now it might take 20 days to sell your home, instead of five. That's okay. And buyers, increased inventory means more options. Over-asking price bidding wars may be in the rear view, and you might have just a little more time to craft a perfect offer. I hope this quick video helped clear up any confusion you may have heard about the housing market. And if you have any questions about Silver Pine real estate, please don't hesitate to call or email me. I'm John Smith, thanks for watching. This script is provided, but of course you can feel free to change or modify anything. It's your script, so it's up to you! Example of agent-produced market trend videos Here's an example to show you how other agents have tackled market update videos. Watch this agent-produced version to get a feel for how it's done: Nicole Nicolay and Robyn Annicchero from Love Livermore of Compass As you can see, this example is brief, friendly and full of local housing market data. In a shifting market, clients need solid advice Build confidence. Build relationships. And build this video! Providing relevant, factual, timely data to your sphere is a solid way to build trust and credibility. A short, casual, friendly piece of communication that clears up the confusion of today's shifting real estate market, by breaking it down in layman's terms, will be remembered and appreciated. We hope you were inspired and motivated to create your own market update video. And we'd love to see how yours turns out! Post your vid to our Facebook group and we'll be sure to comment and offer encouragement. Good luck! To view the original article, visit the RPR blog.
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How Can You Prove You're a Local Real Estate Expert?
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Friday Freebie: Real Estate Call Scripts (That Actually Work)
Calling real estate prospects is easy. Knowing what to say? That's a different beast. Take the guesswork out of connecting with leads with this week's Friday Freebie. We're highlighting a guide full of real estate call scripts that tell you exactly what to say—and that offers best practices to increase your chances of having a positive call that converts. Free copy of Real Estate Call Scripts (that actually work), courtesy of Market Leader Different types of real estate leads require different approaches. What you need to say to a FSBO seller versus a new website lead is, understandably, worlds apart. That's why in Real Estate Call Scripts (that actually work), Market Leader offers scripts for contacting all types of leads. Download the guide to get scripts for calling: Expired listings Calling neighbors of a 'Just Sold' or 'Pending Sale' listing FSBOs Online leads Sphere of influence Current clients asking for a referral upon closing Cold leads And more! Worried about talking hesitant leads through their doubts? This guide also offers scripts for handling common objections and rejections. Take your conversations with leads to the next level. Download Real Estate Call Scripts (that actually work) now!
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Nearly 3 Out of 5 Realtors Say Limited Inventory Prevented Clients from Buying Homes in 2021
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4 Free Virtual Editors that Can Improve Your Writing
Have you ever rushed to send a client an important email, only to realize you made crucial punctuation or embarrassing grammatical error right after hitting the "send" button? We've all faced that frustration. But there's a simple solution that technology can fix for you! Increasing in popularity, artificial intelligence-based virtual editors, such as Grammarly and others, can immediately identify errors as you type. As a real estate professional, do you realize the benefits of ensuring your communications are error-free? According to the National Association of Realtors, 95% of agents use email daily or nearly every day. In addition, email is the preferred communication method for 89% of all clients. More importantly, strong communications skills are crucial to what clients expect from today's agent. Using a virtual editor can save you from struggling with grammar and punctuation. Even if you're a talented agent with excellent writing skills, you'll know that everyone makes mistakes, and these new tools can help you catch a minor error you missed before hitting send. How virtual editors work A virtual editor is similar to a word processor as they both allow you to generate, edit, and save text documents on your computer. Powered by artificial intelligence, this new tool predicts the edits you make for your text based on your use of language and writing style. As it takes in the data of written work, the AI built into a virtual editor can understand Natural Language Processing (NLP) and can comprehend written words like a human does. The more writing you do with a virtual editor – because it uses machine learning ­– the more intelligent, more robust, and accurate it becomes over time. A virtual editor develops the ability to edit your prose by checking the tone of the writing and then offers ideas and alternative word choices to improve the clarity of your content. It basically becomes your full-time copy editor. The benefits of virtual editors Having virtual editing software is easy to add to any computer. Versions exist for both PC and Mac operating systems. First, a virtual editor doesn't just highlight your spelling and grammatical errors but also shows you how to correct them by providing solutions, and often more than one option, with a click of a button. Its error checking is faster than using a standard word processing program, offering revised sentences, different word choices, and corrected punctuation – all to increase efficiency and save you time. The second benefit of virtual editors is that they can help you improve your vocabulary. Virtual editors will point out if your word choice is weak or if you are using a particular word too often or are repeating one in the same sentence. It instantly suggests alternative words that improve your writing flow. Virtual editors can also "teach" you better writing skills by helping you avoid poor writing habits. For example, it highlights the weaker use of passive voice to suggest rewriting in the active voice. In addition, it offers alternative phrasing to shorten your sentence structure and tighten your communication. It also helps by providing absent transitions to improve the readability of your writing. Finally, virtual editors are user-friendly, and some offer options to work on mobile devices. They are also compatible with the most popular browsers, including Safari, Chrome, Edge, and Firefox. Others can work inside your email program to help you write crystal clear communications to customers. Lots of choices While the most well-known virtual editor program is Grammarly, and it is by far the leader in its category, there are other choices. Some, including Grammarly, offer a free version. Programs such as ProWritingAid function similarly to Grammarly, but it works to enhance the flow of your writing and provides stats based on sentence structure and vocabulary. In addition, ProWritingAid also contains several unique implements, such as a built-in thesaurus for offering different synonyms. Finally, it offers a free Chrome extension and more than 20 types of detailed graphics that help analyze your writing style. On the downside, the full versions of ProWritingAid are expensive and incompatible with mobile devices. There's also Wordtune, which is easy to use and is powered by an AI that will automatically show rewriting suggestions to improve the clarity of your writing. This virtual editor will also detect if your writing tone sounds casual or formal and centers on shortening or expanding your text when needed. It's a significant advantage: you can add it to your Chrome browser as an extension. That means it will work on Gmail, Google Docs, Outlook Web, and social media platforms. However, there's no desktop app, and it's not available for mobile or offline use. Another option provided is Readable, which like its namesake, works to improve the readability of your prose. By analyzing your text, it points out grammatical and spelling errors, along with signs of weak writing such as run-on sentences. Like Grammarly, it also scores your writing in real-time based on how easy it is for your audience to read your writing. Readable then explains how you can improve it. However, Readable does not offer a free version, so after a seven-day trial period, you'll have to pay to continue to use this virtual editor. Protip: Grammarly's premium and business versions can be expensive, but you can buy them at a significant discount through a website such as StackSocial, often offered at about half-off the standard price. A hidden bonus Perhaps the best thing about using a virtual editor is that you forget it is even there after a while, like autofill. You come to expect it to catch minor errors, and it's likely to help you correct some bad writing habits. In the end, by using a virtual editor, your clients receive clear and accurate communications from you. This matches what your clients expect when they hire a professional to help them with the most significant transaction in their lives. If you need help installing or setting up a virtual editor, contact Tech Helpline, and an analyst can walk you through what you need to know. To view the original article, visit the Tech Helpline blog.
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LinkedIn SEO for Real Estate Agents
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How to Convince FSBOs to Use an Agent
The FSBO. Yeah, you know this acronym inside and out--the challenge is how do you explain to the "for sale by owner" consumer that using a Realtor is more than paying a commission to sell their house? Plenty of homeowners try to sell their own residences by sticking a homemade sign on their front lawn and listing some inaccurate data and self-edited photos online. But when it comes to selling their home privately, the risks outweigh the rewards. Is the consumer really informed about what services and safeguards are offered by you when listing and selling a home? Perhaps it's time to focus on more than being just a typical agent—it is time to get real and highlight the benefits that come with your professional real estate services. The high cost of saving on real estate commissions One of the initial things that comes up when you mention a Realtor is commissions. While selling your home privately may seem like a good idea, it can cost the seller more than the real estate fees associated with an agent's services. First off, the market is not always hot, but whether it's booming or busting, your experience and access to statistical information keeps you in the know about the current market value of a property. Overpricing or underpricing a home can cost the FSBO seller time and/or money. As an agent, you know how to get a property sold by making good use of proptech like 3D tours, floor plans, and comparative market analysis data. According to a recent NAR report, a FSBO sale is very likely to end up netting the seller a lower price than if they worked with an agent. You know how to get top dollar for a home because of your access to information, excellent real estate marketing plan and negotiation skills. Not only do you save the seller the hassle of a FSBO transaction by setting up virtual tours and virtual open houses, but using proptech tools, like those from iGuide, gets the seller the best market price in the least amount of time. When you work as a real estate agent, it is your full-time occupation. Life experiences in the profession have given you a sixth sense about potential home buyers. A FSBO consumer is keen to open their doors to anyone who comes knocking—after all, that is how you sell a house right? An open-door policy is great when you are working in a secluded space amongst trusted associates, but allowing everyone and anyone to enter when selling your home privately may lead to some trouble. Realtors have safeguards in place to protect the consumer from theft, inaccurate information, and misrepresentation. Crimes during open houses are easily avoided with the implementation of virtual tours and virtual open houses. Targeting qualified buyers using proptech tools allows you to bring serious contenders to a physical showing. And when it comes to providing the most accurate information about the dimensions of a home, interactive floor plans and advanced measurements have got you covered. No need to entertain the snoopy neighbour or the would-be thief sniffing around. Protection for the transaction Mistakes happen. But when they do, someone is going to pay the price. A smooth transaction begins with presenting all the facts and figures as accurately as possible. Precision measurements on floor plans, combined with 3D tours, allow you to present a clear understanding of the space to potential buyers. On the flip side, a FSBO listing does not offer any proof of actual size, opening the seller up to misrepresentation. Real estate agents know the value of using disclosure statements to provide information about patent defects or latent defects that could affect the sale of a property. When selling a home privately, these defects could end up causing a lawsuit against the homeowner in a FSBO situation. Failing to disclose a known problem such as mold or previous basement flooding is grounds for seeking damages through the courts. Realtors know how to ask the right questions, follow through with solid marketing plans, and can get the property sold quickly all while protecting the interests of the seller. Should an unexpected mistake occur, your Errors and Omissions insurance is in place to shield you, the seller, and the buyer from costly damages. Ease of process and access According to NAR's 2021 Home Buyers and Sellers Generational Trends Report, 89% of all home sellers and 87% of all home buyers use a real estate agent for their real estate transactions. One of the top reasons for a seller to use your services is to help sell their home at a competitive price and in the least amount of time. How does a Realtor satisfy the needs of the seller? Make the process easy with minimal disruption to the seller's life. Real estate marketing includes using proptech tools that provide access to the home 24/7 via online 3D tours and laser-accurate floor plans. Intuitive navigation makes it easy for a buyer to uncover the inner beauty of a home without interfering in the seller's daily activities. Selling a home privately only results in a sale about 10% of the time because a FSBO consumer is limited by the lack of skill, proptech, and experience with the whole process. Time is of the essence when you work in real estate. Achieving a sale quickly is dependent on your use of tools to provide a smooth and successful transaction for the consumer. Your expertise, skills, and service are no match for the novice FSBO. The answer to the question of whether or not someone should sell their home privately is to forgo selling by owner for the reasons above. To view the original article, visit the iGuide blog. Futher Reading True Confessions of a FSBO 184 Things You Do for Real Estate Clients (and they don't even know it) Combating FSBO: 3 Reasons Why Agents Rule
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It's Mid 2022. Have You Started Working on Your Real Estate Business Yet?
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Is Your Real Estate Lead Follow-Up Persistent... or Annoying?
Florida broker Beth Atalay offers advice on best real estate lead follow-up practices that will prevent leads from getting annoyed with you. Here's Beth: Most of us receive phone calls, emails, text messages and even Facebook messages asking for our business. I don't know about you, but the companies I receive solicitation calls and messages from are typically not large companies like Apple, Microsoft or Bloomingdale's. The ones that consistently call are the ones I do not want to do business with, and truth be told, their constant phone calls are very annoying. To remedy the situation, I block their calls and send their emails to my spam. For the past few weeks, I'd been receiving calls from one company on a daily basis. Finally, today, I asked the person who was calling if he enjoyed annoying people. I understand that he's following orders and has to meet his quota — but I also understand that you should follow basic rules of common sense in how often you reach out. So is it okay to follow up? Absolutely! In fact, it is expected that we do so, but the method of delivery makes all the difference. While there's nothing wrong with being persistent, it is very easy to cross the line and begin to annoy people we're trying to get business from. To avoid this common pitfall, here are some tips I use when it comes to following up the "right way." Tip 1: Being Persistent Doesn't Mean Every Day If you show up in my email, on my phone, in my LinkedIn inbox and on my Facebook page every day asking for business, you're not getting a dime from me — because you are annoying! We all have busy schedules, and it's normal to prioritize our tasks. When you contact a lead, don't worry if you don't get an immediate response. Give them time to catch up and if you haven't heard from them within 3-5 days, then you can follow up. Tip 2: Ask If You Should Stop Contacting Them Politely ask unresponsive leads if they'd like you to stop contacting them. If they say yes, be sure to leave the ball in their court so they know how to reach out to you if there's ever a change. They will appreciate you for asking. Tip 3: Try Different Methods of Reaching Out Some people simply don't read emails, they prefer phone calls. Others don't like the phone and prefer face-to-face contact. Ask leads which method of communication they prefer, and be sure to cater your outreach to suit their wants and needs. Tip 4: Be Different Than Others There are hundreds of other agents who can reach out to the same lead you're trying to engage and claim to be the best of the best. Be different and showcase why leads should work with you in your follow-up communications. Our time is valuable and we don't appreciate those who waste it, so be conscious of your leads' time when you follow up with them. Be persistent in a good way, but don't be annoying! To learn more about Beth Atalay, visit her website at www.wheretoliveinorlando.com. To view the original article, visit the Zurple blog.
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This One Trend Indicates the Housing Market is Finally Returning to Normal
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Minimize Buyer Frustration with Adequate Education Upfront
The WAV Group's recent study on homebuyer frustration reveals many pain points that homebuyers have been experiencing in the recent seller's market. While some of the frustration is unique to the market conditions of 2020 and 202, like multiple bid situations, there are still many insights that can help agents prepare their clients for the process regardless of market conditions. To download a copy of the report, click HERE. Setting expectations and education about every step of a transaction right from the start is a key opportunity to improve service levels. Certainly first-time home buyers don't know what they don't know yet, but even experienced homebuyers need to know how different the process is in the extreme seller's market we're experiencing today. Embroiled in so many stressful and unsuccessful transactions today, agents may lose the perspective of the average person who purchases just a few homes in their lifetime. When asked about improving the homebuying experience, one respondent said, "It is far too complicated and involved. A regular person can barely grasp all the hoops you have to jump through." With that in mind, agents may want to consider a buyer education session before beginning the process of purchasing a home. Most agents use a listing presentation to win the listings, but few take the time to sit down with their buyers and talk through the entire process from start to finish. What should be in your pre-purchase buyer education presentation? Timeline Under perfect conditions, this would be the relative timeline of events from initial home search online all the way to unpacking the dishes in their new home. Checklists can be very helpful in this section of the presentation. Be sure to cover the common time periods in your local market for appraisals, surveys, and home inspections. This is also the perfect opportunity to set expectations for showing appointments, your availability on nights and weekends, and preferred communication methods. Current Market Conditions Normally, finding a new listing online on a Thursday, then going to see it on Saturday, and then making a reasonably below asking price offer the following Wednesday is a perfectly acceptable timeline. Not in today's market. Are houses selling in weeks, days, or—as we saw recently—in hours? What price range should they be looking in to be able to stay on budget in a bidding situation? Should they get pre-qualified for a mortgage? Do they fully understand homeownership costs BEYOND the mortgage and downpayment? Some respondents said they stretched to buy the home at the top of their price range and now they're struggling to afford maintenance, utilities and general repairs. Common Hurdles You Can Warn Them About Don't shy away from sharing the challenges in today's market, and in any real estate market, that have derailed past clients. Remember, they are hiring you for your experience so that they don't have to learn the hard way. Some of these situations, like lower than expected appraisals or major repairs needed, may not be pleasant to talk about, but your clients need to be prepared for possible scenarios and know that they will have remedies available to them if those situations occur. Many of the frustrations with the homebuying process can be mitigated by education and communication. As another respondent said, "Wish there was more explanation of the timeline for when things happen and what the next steps would be." To see all the insights and data from the WAV Group Homebuyer Frustration Report, download the full report for free by using promo code Frustration at checkout. To view the original article, visit the WAV Group blog.
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ADA and Its Implications for Real Estate Websites
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Friday Freebie: Guide to Hosting Open Houses That Get Better Offers
A bidding war: that's the ideal scenario for listing agents. But high interest rates, runaway inflation, and competition from institutional investors may be cooling the housing market in many areas. The good news? It's still a seller's market. The better news? You can still coax multiple, competitive offers from everyday buyers—and it all starts with the open house. In this week's Friday Freebie, we'll show you how with a guide to hosting open houses that get better offers. Free download of 2022 Open House Guide, courtesy of Zurple Aside from inspiring interest in a listing, an open house also is a strategy for the hosting agent to build in-person rapport with the community—and build their contact database. That's why open houses are often a starting point for new agents looking to build their book of business. Whatever your level of experience, this guide from Zurple breaks down the preparation, marketing, and hosting of open houses step-by-step: Step 1: Get a listing Step 2: Choose a date Step 3: Prepare the home for market Step 4: Marketing your event online Step 5: Marketing your event offline Step 6: Prepare your client Step 7: Prepare the home for the open house Step 8: Engage guests Ready to level up your open houses this summer? Download your FREE copy of the 2022 Open House Guide now!
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