You are viewing our site as an Agent, switch your view below:

Agent | Broker     Reset Filters to Default
Making the Connection with Online Consumers
Monday, July 22, 2019 at 10:00 AM PDT Ninety-five percent of home buyers start their search online. These buyers are more informed and have higher expectations than ever. Learn the keys to quality connection and start building relationships sooner. This session will cover: Understand the expectations of online consumers Honing a meaningful response Crush it with your digital presence Leverage mobile for on-the-go Register now!
MORE >
Friday Freebie: Take a 5-Minute Survey on Listing Strategy, Get Rewards
How's your brand recognition in the area you serve? Do consumers think of you first when they think of real estate? Whether you're a branding superstar or a rookie, realtor.com wants to hear from you via a short survey— and, bonus, they want to give you a bunch of cool, free things in exchange for your time. Read on to learn how you can participate and claim your free goodies.
MORE >
8 Simple Ways to Get Customer Testimonials
MORE >
Tips and Tricks for Hosting the Perfect Real Estate Webinar
Webinars are a relatively easy way to reach and educate a wide audience. With no geographical barriers, webinars provide the perfect platform for you to reach attendees from around the world. To start with, here are just a few benefits of hosting a webinar, and the top reasons why webinars are leading the way:
MORE >
Wanted: Your Ideas on Branding and Winning Listings in a Changing Market
MORE >
Email Marketing Dos and Don'ts
Studies show that Americans check their email up to 15 times per day, making email one of the most effective marketing channels for staying top-of-mind with existing clients and for reaching new clients. It's important to remember, however, that with a large number of emails hitting inboxes each day, the quality and usefulness of your emails will determine whether it's clicked on and read or sent directly to the spam folder. Here are some important dos and don'ts for creating emails that get read and remembered.
MORE >
5 Strategies to Generate Seller Leads and Build Better Relationships
MORE >
5 Tips for Building Trust with Clients
Real estate is, first and foremost, a business based on client relations. Real estate agents provide a personal connection that can't be replaced, which means building trust with clients is crucial. Set yourself up for success from the start--here are some ways to foster that agent-client relationship.
MORE >
Must-Follow Pages and Facebook Groups for Your Real Estate Business
MORE >
zipForm Mobile on the GO: Stay Connected to Your Transactions on Your Mobile Devices
Friday, July 19, 2019 at 9:00 AM PDT Need to know what is NEW? This webinar will unlock the POWER tools that will assist with a more streamlined workflow. Why zipForm Mobile? Overview of the zipForm Mobile platform Create a New Transaction Add Property and Parties Information Introduce Fast-Fill and MLS-Connect Get contracts signed via TouchSign® and Digital Ink® Send Documents via Email/Fax Register now!
MORE >
Top 10 Roadblocks: Clearing the Path to Success
MORE >
Grow Your First-time Homebuyer Business
Tuesday, July 16, 2019 at 10:00 AM PDT First-time buyers are the future of your business, but many are waiting on the sidelines. We'll show you how to be a real estate superhero by educating your buyers about down payment help and helping them buy a home sooner than they thought possible. Learn how to start more homebuyer conversations by highlighting information about down payment programs in your marketing, website and social media. You'll also learn how Down Payment Resource's agent tool, Down Payment Connect, can match your clients to homeownership programs and deliver leads right to your inbox. Register now!
MORE >
The Ultimate REALTOR App: RPR Mobile
MORE >
Facebook Marketing Best Practices
Monday, July 15, 2019 at 10:00 AM PDT There are a lot of people on Facebook. It's what makes advertising on Facebook so powerful: you have the potential to reach TONS of new sellers and buyers to make your business grow. Unfortunately, it also means that your ads will be seen by the wrong people from time to time. Join us as we teach you Facebook ad best practices to help you reach the right potential customers. We'll show you: How to share your Cloud Attract landing pages on social media quickly and effortlessly How to boost your posts How to create your first Facebook ad and who to target ...and more. Register now!
MORE >
Friday Freebie: Holiday Weekend Freedom Edition
MORE >
Kendall Jenner's House in 3D: How virtual walkthroughs give A-list celebrities anonymity
How do celebrities move home so secretly? Let's face it, they don't sit up all night trawling home listing websites or hurriedly tidy their house ahead of a full day of viewings. So how do they go about moving house?
MORE >
How NOT to Get Ripped Off by Your Contractor: Protect Your Clients and Your Properties
MORE >
Reducing Objections and Real Estate Buyers Remorse Before Showings
At times, working with real estate buyers can be frustrating. This is especially true if they consistently object to homes that meet their stated criteria, or worse, they back out of a purchase contract. You can over-react and try too hard to qualify them before showings, especially if you ask too many questions in online lead generation forms and they simply leave your site. Getting the best and most urgent buyers to the top of your list is important, so how do we do that without losing real estate buyer prospects?
MORE >
Open House Sign-in Sheet Sales Funnel for Real Estate Agents
MORE >
Realtor.com Launches Commute Time Search Filter for iOS
Realtor.com just made it easier for real estate buyers to find a home that matches their lifestyle needs. On Monday, the property search portal released a new commute time search filter that allows consumers to search for homes that fall within their desired commute time from work. The filter, currently available only on the iOS version of the Realtor.com mobile app, lets users select their preferred commute length alongside search criteria like number of beds/baths, house size, and more. Home buyers can search in increments of 10 minutes up to 60 minutes. They can also use the "With traffic" option to filter by commute lengths at rush hour or at off-peak times. Once the maximum preferred commute time and other criteria are entered, listings that match are displayed: Realtor.com® said that the commute time filter was created in response to consumer feedback. According to a survey of 600 realtor.com® users, 85 percent of respondents would sacrifice home features like lot size, home size, and home style in favor of a shorter commute. Forty percent of those surveyed said that they wanted to reduce their current commute by up to 45 minutes. "Our goal is [to] go beyond helping consumers search for listings by providing them with the tools and information to make decisions about which homes are right for them," said Chung Meng Cheong, CPO of realtor.com®. "With a more holistic view of their drive to and from work, people are able to make more informed decisions about where to live, and hopefully reduce some unnecessary stress from their daily lives." The commute time filter is only available to iOS users currently, but realtor.com® plans to release launch the feature on its Android app and website in the near future.
MORE >
How Personal Is Your Brand?
MORE >
10 Tasks to Cross off Your Summertime Vehicle Maintenance Checklist
Summertime is fun time! Make sure your next road trip or buyer's tour is a success by taking care of some essential vehicle maintenance and upkeep. Here are ten items to inspect or cross off your list before your next trip.
MORE >
3 Reasons Why Every Agent Must Embrace Digital Transformation
MORE >
23 Resources to Grow Your Multimedia Marketing Skills
June is Entrepreneurs' DIY Marketing Month--and who's more DIY when it comes to marketing than real estate agents? We'd be remiss if we let the month pass without acknowledging all the hard work you do to market your brand and your listings. After all, to keep up with today's marketing trends, you need to employ a host of multimedia skills--from graphic design to video creation to photography and beyond. To keep your knowledge fresh and your skills up-to-date, we've compiled this guide of 23 resources to help grow your mastery of multimedia marketing.
MORE >
Smart Realtors Need to Understand Smart Homes
MORE >
Learn These 7 Meeting Skills to Land More Real Estate Clients
It doesn't matter how effective your Facebook advertising campaigns are: if your meeting skills are weak, you will constantly struggle to land new clients. It's a hard pill to swallow, but it's the truth. In the age of digital marketing, it's easy to forget the art of the "face-to-face" meeting. Every real estate transaction requires some sort of interaction between an agent and a client. If you are looking to increase your sales, focus on your meeting skills. Yes, some agents are naturally more charismatic than others, but everyone has the ability to increase their interpersonal abilities. If you are interested in becoming the local real estate leader of your city, you need to become an effective communicator. If you can master these seven skills, your meeting conversion rates will skyrocket through the roof!
MORE >
Make Giving a Part of Your Business Strategy
MORE >
Impact of the Absorption Rate in Real Estate
Absorption rate can sound complicated, but it's a really simple calculation used across the real estate industry to determine the number of homes sold versus the number of homes available. It is mostly commonly used to determine conditions like "a seller's market," and can be critical for builders and other industry professionals, along with the regular buyer and seller. What Does Absorption Rate Tell Me?
MORE >
The Power of Knowledge and the RPR Learning Menu
MORE >
Most Real Estate Agents Aren't Using the Right Photo File Type
As a real estate agent, you can easily school anyone on the hidden costs of investing in opportunity zones, no problem. But technical photography file terminology might not necessarily be your forte. Don't worry--we got you. Here, we define key photography vocabulary terms so you can market your property without losing your mind.
MORE >
10 Reasons Real Estate Agents Need Their Own Websites
MORE >
7 Secrets to Owning Your Area
As a Realtor, you have many responsibilities. One of the most important responsibilities is to find prospects and convert them to leads. In the most recent Secrets of Top Selling Agents webinar, Nick Baldwin and Tristan Ahumada shared seven ways for you to do just that. Baldwin, who holds 20 years of experience in the real estate world, has been an agent for 12 years and is the CEO of Superior Homes Group. Ahumada has been an agent for 15 years in the Los Angeles area. In this webinar, they shared how you can become the go-to agent in your neighborhood in just seven steps.
MORE >
Tech Helpline and Form Simplicity are on the road again!
MORE >
5 Quotes that Will Motivate You to Become the Most Successful Real Estate Agent
1. "If you're trying to create a company, it's like baking a cake. You have to have all the ingredients in the right proportion." – Elon Musk, Tesla Motors How do you expect to achieve success in your real estate career without having the proper foundation? This is where you have to make sure you have all of your "ingredients" prepared to build your career and turn it into a "delicious cake." Hard work, dedication and networking can only get you so far, but you also need tools that help take your real estate career one step further.
MORE >
3 Outside-the-Box Marketing Strategies that Worked
MORE >
3 RPR Report Customizations You Should Be Doing Now
Ready to get more out of the reports you create? Follow these three report customizations to make the reports you create in RPR showcase the exact information your clients require.
MORE >
Real Estate Video Marketing Using Just Your Phone
MORE >
Why an Up-to-date Agent Profile Helps You List More Homes
Your customers are likely checking you out before agreeing to an appointment. Sellers want to see what else you sold--and buyers want to read what your previous customers have to say about you. Greg Drake makes the effort to ask his customers why they chose him, and found that what they read on his profile pages made a difference. He has figured out how to make sure his reviews get read--in particular by people on the verge of listing or buying a property. Drake has won awards for his five-star customer service. Here is his opinion on how this drives new business. Realtor.com's Local Expert product and your realtor.com profile are meant primarily to get your brand out there where people are shopping for homes. But can you point to actual business this brings? A couple of times this this year, I've had people click on the Local Expert ad on realtor.com and then they went to my realtor.com profile and reviewed that. They then contacted me and I got two listing appointments from it. One was a sell and buy, so I effectively got three sides from that combination of the Local Expert and the realtor.com profile. I know this because I stared asking how they got to me or chose to work with me. I asked them saying, "I know you're interviewing agents, why did you choose me?" Why do you think seeing this makes them inclined to work with you? One of the big things was they saw my Local Expert ad on realtor.com and they felt very comfortable with that backing from realtor.com saying, "Here is your local expert." They felt that it added extra credibility over the other agents that they were interviewing so it was that edge that got the team to where they needed to be to get the listing. It was extremely helpful. So they check you out when comparing agents. How are they going about their research? People find our team through Local Expert at or they'll look at the profile on realtor.com and they'll also go to my LinkedIn. I get a report on how many people have looked at my profile in the last week, and with LinkedIn I can see who is looking. I find a lot of people will do that—they'll do some of the research on realtor.com and go to LinkedIn as well. They look at everything to make sure they are choosing the right agent. They want to feel that the legitimacy and the credibility is there before they'll engage with you or they'll meet you. This occurs with a Connections lead when they say "I want to see this house today." Do they still look you up once you speak with them? You go out and meet them at the house. They don't know you and you don't know them. You're trying to gain rapport and gain credibility. I'll find that they will later go in and look at LinkedIn and then they'll look at my profile on realtor.com. I've asked them, "What guided your decision to work with me after you've seen houses with multiple other agents?" It came back to their research into our credibility and the sales volume and things like that, which show that I am an experienced agent and I know how to get the job done. They also see the recommendations, and from this they felt comfortable with me. That's what gave them the kind of edge to say, "Yes I want to work with you." Being able to bring in buyers is always interesting to sellers. Do you use this advantage when making a pitch for a listing? I bring up Local Expert in listing presentations because it's a key factor for people searching for that. I'm going to show up in your ZIP code as the Local Expert. They're going to contact me to find out more about your home, and who knows your home better than I do when I'm listing it? I can best answer the questions to find out what they're looking for. I can convert that inquiry into a showing, which is a benefit to you versus that lead going to someone who you know doesn't know your home who can't sell your home for you because they don't really know anything about it. Sellers understand it and they'll go online and they'll test it to see who are the couple of people that show up as a Local Expert in this area. To them, they see the value in having the Local Expert marketing the home. They feel comfortable going with me versus somebody who doesn't have that exposure. Greg Drake is the Broker/Owner of Realty Professionals, LLC. He provides a superior level of informed and professional residential real estate services to buyers and sellers in the Denver metro area.  
MORE >
4 Ways to Market Eco-homes to Buyers
MORE >
Top 3 Tips for Agents to Build Wealth through Real Estate Investing
As a real estate agent entering the field, what prompted your interest? Real estate agents enter the business for many reasons--many for the love of working in the industry, while others for the vision of creating lifetime wealth. Looking over a span of 20 years, what I have seen overall are many real estate agents that have built wealth developed it in their everyday business. This article is meant to be an initial step to educate and place you on the path of financial success through real estate. It's about enriching your career and lifetime goals through the buying and selling of real estate.
MORE >
How Agents Can Benefit from the Zestimate
MORE >
Top 10 Closing Gifts for Your Clients During Hurricane Season
Hurricane season runs from June 1st to November 30th every year, and each year many people are unprepared when a storm heads their way. If you're tired of buying the same old closing gift or still searching for a gift that really resonates with your buyers and sellers, consider some of these closing gift ideas. They're not just perfect for new homeowners; they are a great way to help your clients get a headstart on their hurricane preparedness.
MORE >
3 Quick Ways to Print What You See in RPR
MORE >
[Infographic] Best Seasons to Sell a Home
Ask most anyone which season is the best to sell a home, and likely, with little hesitation they will respond, "Summer." This stands to reason. Schools are out, giving families a clean break to transfer children to a new area. The weather is much nicer for attracting people to open houses. Many have a starry-eyed, relaxed attitude, freeing brain space to dream and plan for change. It can be, with well-laid plans, the perfect time to sell. But is it the BEST time to sell?
MORE >
WATCH: Growing Your Brand with a Real Estate CRM
MORE >
Building Your Brand and Referral Business with Ad Retargeting
Digital advertising and retargeting have become an increasingly popular tool for businesses to ensure they get their product/services in front of the right people at the right time. If you've ever checked out a pair of shoes while online shopping, you may have noticed that ads for those shoes have suddenly started following you to other websites. Lisa Fettner of ReferralExchange recently interviewed Chris Leithe, VP of Sales and Customer Success at Adwerx, to discuss how agents can use retargeting to build their brand and business. Below are tips from Chris on how you can use ad retargeting to boost your brand and reach the homebuyers and sellers you want to work with.
MORE >
How to Shoot a House for Under $16
MORE >
Will Buyer's Agents Survive?
The buyer's agent is a hard-working agent, especially in an inventory-constrained market. They represent the person bringing the money to the transaction and, yet, they are often unappreciated, undervalued, and under-compensated for their efforts. Some would suggest that the buyer's agent may not survive the next 10 years in our industry, but I am bullish on them remaining a vital contributor to real estate transaction services.
MORE >
5 Ways to Convert Open House Leads into Sales
MORE >
How to Create the Very Best Generic Autoreply Emails
If you think automatic generic response emails can't increase sales, think again! Considering every sale begins with a lead, it's amazing how many companies let leads slip right through their fingers. Let's face it: Lead generation is hard...and/or expensive. If you're doing lead gen by yourself, it can eat up your whole day--and the next--ad infinitum. If you're buying your leads, they can be both pricey and worthless. If your company is supplying you with leads--even if you don't have to put out the cost upfront--understand those leads are costing you big time on the backend of the transaction in salary or commission reduction. So, if leads are so difficult to come by, wouldn't it make sense to do everything you can to convert those leads once you get them into sales?
MORE >
10 Ways to Build Video Confidence
MORE >
How to Pair AirPods with Any Device
Apple AirPods are the most popular wireless headphones in the world. Some 12.5 million of these Q-Tip shaped earbuds were shipped in the last quarter of 2018, commanding an astonishing 60 percent of the market. Not bad for a technology that debuted two-and-a-half years ago. The second generation of Apple AirPods are now available, and the demand is expected to continue to soar for these Bluetooth wonders that have become a Millennial status symbol priced at $160 for a set.
MORE >
Listing Tips and Strategies to Stand Out and Sell More Homes
MORE >
The Ways Virtual Tours Improve SEO Strategy
Your website is your showcase, it represents what you sell, it represents your agency, and ultimately it represents you. As a result, it's essential to have a well-positioned website to generate more traffic from search engines like Google and increase your chances of drawing in new customers. What is SEO? Search engine optimization is about improving your position in a search engine results page (SERP). Google is the dominant search engine, accounting for over 90% of searches processed globally. There are some regional exceptions; in China, Baidu holds 66% of the market, Google represents only 10%. Bing, Yahoo and Yandex are other minority share search engines, but when we talk about SEO, we usually refer to Google search results. Why is SEO important? To increase the number of visitors and therefore gain greater brand awareness, prospects and sales, you have to look at the ranking of your website in terms of relevant keywords. Your ranking is very important because the first three positions on Google receive more than 60% of clicks. If you are not the first page, then you will receive very little traffic to your site. Keywords Optimization First you need to identify the strategic keywords that you want to rank for in Google's SERP. How do you identify them? By choosing from those that are regularly typed by internet users (search volume). You can use search tools such as Google Keyword Planner for that insight. You need a Google Ads account, but signing up is free. Once you have found the search terms that your potential customers use, you can include them in the structure and content strategy of your website. How virtual tours can help you Adding these keywords analysis to your navigable Matterport space, for instance, will help Google understand that the content of your pages where it's displayed should be shown in searches for those terms. You can add the keywords in the title, add links in the template and add the address of that analysis, all of which can be tracked in Google. Content (on the site) is king Google loves "content", especially new content that visitors to your website will spend time interacting with and sharing. Google's algorithms take into account parameters such as bounce rate, time spent on the page and shares. The more content your website has, the better Google will rank your pages. Backlinks Backlinks are external websites that want to reference your site by linking to it in their own content, directing visitors to your page. The more backlinks you get from high quality or "authority" websites, the better. Google considers these backlinks another key element of its algorithm in ensuring it displays relevant pages from authoritative websites. Google uses your backlinks profile to create an authority score for your website, a measure that allows you to determine which websites have a high value and should be included in the search results. If many high-authority websites direct their visitors to your website (via backlinks), it is a vote of confidence in your content. MOZ has created the domain authority score that is now widely used by SEOs. You can find out more about this here and see your DA score for free using this tool. Wrapping Up SEO is much more than what we've discussed here, but this article should provide a quick overview of how virtual tours can help you in your SEO strategy. Improving ranking in Google is a long-term process but the quality of your website content will always be fundamental to attracting more visitors to your website and converting them to customers as they find you an interesting and valuable resource. To view the original article, visit the Matterport blog.
MORE >
To Find a Lead, Think Like a Lead
MORE >
How to Handle Tough Conversations with Clients
As agents, you know there are going to be tough conversations with clients. The home buying and selling processes can be emotional, and for many clients, this is the biggest and most stressful financial decision they've ever made. Unexpected issues can crop up along the way: Bad news comes up during an inspection. A deal falls through. Your buyer's offer isn't chosen. You don't want a client to forego working with you again or sending a referral because of tough conversations that could have been avoided or handled more smoothly. In fact, by handling those difficult conversations well, you might earn a strong Google review for your transparent, honest approach. Getting through the challenges can require some difficult talks with clients, but here are some ways you can help them through it:
MORE >
7 Ways to Win More Listings Regardless of Market Conditions
MORE >
Study Reveals How Long It Really Takes for Each Step of the Home Buying Process
On average, it takes just over half a year for a home buyer to move into their new home. The research that revealed this also broke down the time spent on individual steps -- and pain points experienced -- along the way to closing a deal. The results are in, and a poll consisting of 2000 homebuyers has now determined that the average amount of time spent, from beginning a search to collecting the keys for a new home, is six months and 24 days. In completing that process, the exchange of contracts was shown to be the longest step, taking an average of five months and ten days, but ranging all the way up to 25 months in some unlucky instances. The study, conducted by OnePoll, also found that, on average, homebuyers spend 20 hours looking at 16 homes online before even scheduling a visit. In what's becoming an increasingly online experience, this finding emphasizes a trend where those marketing home listings are taking advantage of new opportunities to reach potential clients. After narrowing down their choices online, the average homebuyer will view a home three times before putting in an offer. The time between a final visit and eventual offer comes out to around four-and-a-half days. A recent article featuring the study notes that, in conducting the research, experts took into account various aspects of the home buying experience. This includes insight into common homebuyer expectations and frustrations. The amount of time involved in the process led to 14 percent of respondents coming to a compromise on some aspect of their ideal home when ultimately choosing a property. "While the idea of moving somewhere new is thrilling, the reality can be very different," says James Morris-Manuel, VP of Matterport EMEA. House hunting can be tough and time-consuming, especially for those who are juggling working full time, families, and those who may not necessarily be living in the area in which they want to buy. According to the poll, three in 10 respondents reported finding a property with everything they were looking for to be the most difficult aspect, while a fifth of home buyers found choosing a property to be the most time-consuming. "Even viewing a home can be irritating – having to fit in with the owner's timing and requirements, not being close enough to view a property as often as you'd wish, and then wanting to revisit when a decision has been made," says Morris-Manuel. One third of respondents said that, after finally buying a home, they found the process to have taken longer than they expected. To make matters worse, one quarter experienced an unsuccessful offer on a home, while 12 percent faced three or more such instances, prolonging their search. This study offers not only an in-depth look into the timeline of the home buyer's process, but also insight into areas that are found to be the most burdensome parts of that process. Real estate agents providing the most complete and informative experience for their clients are in the best position to be the resource today's homebuyer values. To view the original article, visit the Matterport blog.
MORE >
Tech Helpline Tips: Is It Time to Update or Replace Your Computer?
MORE >
7 Tips for Using Facebook Ads in Your Real Estate Business
Paid advertising can go a long way towards generating business and growing your customer base. Done right, Facebook ads can generate near-immediate traffic and interest in your listings. Still, many real estate agents face some confusion about the best way to leverage them. Use these seven tips to help grow your real estate business using Facebook advertising.
MORE >
Hosting Events to Build Your Real Estate Business
MORE >
Word of Mouth Marketing: How to Turn Happy Home Buyers into Lead Generators
People are likely to tell everyone they know about a bad experience with a business, and they're usually thrilled to pass on information about good experiences, too. And that's what word-of-mouth marketing is all about. The home buying and selling processes are ones in which you become intimately familiar with your clients, and vice versa. This is a prime opportunity to get these clients to spread the word about your services.
MORE >
WATCH: Win Over Sellers and Close More Listings with This Tech Tool
MORE >
The Easy Way to Stand Out from the Competition for Real Estate Success
1.3 million real estate agents operate in the U.S. 300,000+ started in the last five years. You need a serious strategy to stand out. An immense amount of growth in the real estate industry over the last five years has heightened competition in nearly every market. Real estate success is harder to come by when more and more people are after your clients, your listing opportunities, and your chance to grow a successful business, so it's critical to separate yourself from the pack and stand out as the expert agent. And it's also easy.
MORE >
The Facebook for $1/Day Strategy
MORE >
4 Tips for a Healthy Work/Life Balance as an Agent
Did you know that 46 percent of working Americans say their job demands interfere with their family life "sometimes or often"? Agents know firsthand the difficulty of maintaining a healthy work/life balance. With technology like smartphones, teleconferencing, mobile access to email, websites and more, clients and prospects can reach you around the clock. Sure, this may create a challenge for maintaining work/life priorities as an agent, but there's also an upside. Most real estate agents have the flexibility and control to set their own work hours. This means even though you may be available to prospects or clients at off hours, you have the ability to determine when those hours might be.
MORE >
How Healthy Is Your Database?
MORE >
Get Ready for the Summer Selling Season with These Real Estate Marketing Ideas
Summer is a terrific time for real estate agents to focus on marketing. With summer break settling in, parents have more opportunities to go house-hunting with the young ones. It's no surprise that summer is a high mark in terms of the inventory of available homes, peaking between May and August--but listings tend to go fast! Competition may be fierce in the summer, but those who are prepared can make the most of the market's opportunities. Buyers and sellers alike have more time to absorb your marketing, so now is the time to add some extra elbow grease to your campaigns. Plus, it is that much easier to attract motivated buyers in summer!
MORE >
How to Automate a Google Sheets Lead Capture Form
MORE >
How to Work Your Way into the Plans of Potential Sellers
In this interview, Jesse Zagorsky of Z-Team Real Estate in San Diego shares the branding secrets that win his team more seller leads. Let's dive in: You implemented a branding component as another dimension to your online advertising. How does branding fit in or add value to your direct marketing? The branding portion is all about repetition and top-of-mind consciousness. But it's not just about them seeing your brand. I actually love combining branding with any sort of online outreach. The branding just supercharges all of your other marketing efforts including all the lead generation you do. When a consumer has an inquiry about a specific property—and if they get connected with you—that's just the start of it. When that consumer continues to research, it triggers something in their memory because they've already been seeing your branding. It's one of the things I love about the Local Expert product. The consumer is shopping on realtor.com and they're looking at houses. When they're searching in one specific area and you're the "Local Expert" in that area, they're seeing your face and branding over and over again, which is how you create that top of mind consciousness. Lets talk about the local part of this. Are you trying to reach a specific group or your whole county? If my goal is to put my brand in front of every person in San Diego County, that'd be unrealistic. Typically most agents—including myself—start to niche down, whether you're picking a geographic area or a type of market segment you're going to work with. With generalized broad brush branding, it's hard to really track return on investment because some of it is going to people that you know aren't thinking of moving. In fact, you're not even registering on their radar at times with old school direct mail postcards and things like that. Whereas with digital, if someone is actually ready to make a move, they typically go online first. They start in the research phase just browsing at houses. In the beginning, they might not be that focused. But when they get closer to that transactional phase, that's typically when I find that the majority of the clients are looking on sites like realtor.com. So when they are looking there, that's when I want my branding to definitely be in front of them. That's where I want a heavy amount of repetition because that's going to get me the biggest bang for my buck in terms of return on investment. We noticed you connect your branding to your customer recommendations. How does this benefit you? The branding is that that really important piece to get you and to get your reviews in front of people. This is really to establish credibility in the eyes of the consumer. This hasn't changed in the last 30 years. People do business with people that they know, people that they like and people that they trust. When they send in an inquiry, they may not even know that they're getting in contact with you. Other times, they may be specifically reaching out to you because they've seen you over and over again. The trust also somewhat comes from repetition, but that's where these reviews are so important. They establish credibility. In our current society, people don't even buy a pack of gum without reading reviews. It's just social proof—the third party validation has become the most important currency in terms of establishing credibility and having someone trust you. It's really one of the most important pieces of branding. Since you manage to get the attention of home shoppers, can you use that when doing a listing presentation? The branding piece is probably more important on the listing side than working with buyers. It is important and buyers will Google you—they'll look at reviews on realtor.com. Buyers do research, but sellers do even more. I feel like really vet and check out the agent that they're going to work with. On the listing presentation, when in front of a seller, I present with, "You probably have already researched me, but in case you haven't seen it, let me show you that we are on the number one search portal online, realtor.com. We are a featured Local Expert, which is going to drive more buyers to want to be in contact with us." This is really what they're looking for to sell their house—reaching more buyers These tools allow me to establish credibility. For a seller, it's so important. I find more and more sellers these days are looking for credible local experts—people with really detailed local market knowledge. Do you actively market these services when prospecting for listings? From a marketing standpoint, in order to "sell your home for the highest possible price," sellers intuitively know they need the maximum exposure. They need the most amount of eyeballs on their house by being able to feature their property in a prominent spot. When someone is searching for local homes in an area on realtor.com, you can make their listings stand out at the top of the list and be prominently featured. This is something you can drive to in a marketing piece. I have a few different lists of neighborhoods of people who are potential sellers and I run ads to reach them. Even from direct mail, you could drive it via a piece with a unique selling proposition. "Look, we will feature your home in a top position on realtor.com, which is going to get you more buyers. More eyeballs equals a higher sales price—give me a buzz so I can tell you how we do this." It seems you have this well integrated. Does having this buttoned up help you with recruiting and retention? Anything you can do that differentiates from your competition is always a valuable recruitment tool or retention tool. You need to be seen as credible to the agents on your team who are thinking of joining, or if they're going to stick around, they have to believe that you have credibility. Being the featured local expert in your town definitely helps establish credibility and is a great retention tool.    
MORE >
A Guide to Making a Great First Impression with Your Real Estate Prospects
MORE >
How to Attract Real Estate Leads on Instagram
How to Grow Your Account and Get Followers After doing the basics and setting the stage for growing your account--converting to a business profile, adding an awesome bio and profile photo, and creating an aesthetic--we have a few more tips for how to gain followers organically on Instagram.
MORE >
Top 5 Home Tips to Save Your Clients Money
MORE >
Top 10 Real Estate Podcasts (in Our Opinion)
Are you searching for a fun, convenient way to learn more about the real estate industry, and pick up tips from a wide range of experts? Real estate podcasts make it easy to learn from the best in the business, keep up with current trends, and discover new ideas to help grow your brand. As an added bonus, you can listen to podcasts at your desk, on the road, or while you're taking care of tasks around the house, so there's never a bad time to discover new real estate ideas. Start your search for the perfect podcast with our guide to the ten best real estate podcasts.
MORE >
Marketing to Millennials
MORE >
How Business Strategy Can Help You Stand Out in Real Estate
Have you ever come across a billboard you thought was ridiculous? It may have made you chuckle a bit, or you may have thought it was corny. Regardless of your feelings, the fact that you remembered the billboard was an attempt to stand out from a business--and it did its job. But doing something outlandish is not the only way to stand out in real estate. Yes, you can go the billboard route and do real estate parodies on Game of Thrones, the Lego Movie, or "Thinking about moving to Canada after the elections?" However, is that how you want local homebuyers and sellers to think of you?
MORE >
Got a CRM? If So, You Need a F.O.R.D.
MORE >
A-Z Open House Tips
Successful REALTORS are quite often successful open house experts. It may seem old school, or even cliche, but open houses are a tried and true way for agents to meet potential clients, break the ice, and gain their business. It's a perfect setting to start a conversation about real estate, without seeming intrusive or pushy. A fine-tuned open house strategy can help you engage, capture and retain leads. Whether you're a seasoned pro, or haven't closed your first deal yet, this complete open house guide from RPR offers proven tips and strategies. You'll learn how to plan for, orchestrate, and follow-up on lead-generating open house tactics that will get results.
MORE >
No Internet? Here's How to Set Up Your Own Hotspot
MORE >
Generating Leads on a Budget
Paid lead sources are an easy and efficient way to fuel your business' lead funnel. But if you're just starting out or haven't found your real estate rhythm yet, you may be on the hunt for some free lead generation strategies. Check out these five free lead generation strategies below:
MORE >
Tips for Turning Real Estate Client Referrals into Recurring Business
MORE >
Why Are Floor Plans Important?
Real estate agents may be surprised to hear that a 2018 report from the National Association of Realtors (NAR) found that home buyers don't just want to see a floor plan as part of the listing, they think it's essential information that must be provided with every listing. In fact, homeowners rated floor plans as the third most important part of a listing and more important than neighbourhood information. According to a study from Rightmove, one in five homeowners will even ignore a listing that doesn't include a floor plan. However, floor plans aren't just important because buyers want them. They also offer value to real estate agents too. Floor plans can become an essential part of your real estate marketing efforts, and save you time. Here's how.
MORE >
5 Tips for Standing Out from Your Real Estate Competitors
MORE >
Key Findings from Our Third Annual Referral Report
Agent-to-agent referrals are a key part of every serious real estate agent's business — especially as markets slow from peak activity and business slows for many. ReferralExchange recently released their third annual referral report, "Why Agent-to-Agent Referrals are Key in 2019," where they surveyed more than 1,200 agents about their referral business, use of social media and the qualities they value in referral partners. Below are key findings from the report.
MORE >
Spring Cleaning for Your Real Estate CRM
MORE >
Dealing with Squatters: How to Ask Them to Leave
So, you've calmed an agitated squatter in the home you're showing. What's the next step to take in order to show the listing without provoking a confrontation? Watch this week's episode of 'Real Answers' to find out. In the video above, you'll learn: How to safely give squatters options to leave so you can show the home What to say if they choose not to leave Why respect and appreciation for the squatter and their decision are key Why you should never issue ultimatums if you want to stay safe Sample scripts you can use throughout the interaction
MORE >
The $14B Social Platform Your Competition Has Overlooked
MORE >
9 Technology Productivity Tips: Do this, not that
Technology is supposed to save us time and make us more efficient. Most often, technology does. But sometimes you need to give tech a rest and do things the old fashion way because it's actually faster. Here are tips on when technology can make you more productive, and when it can be a time waster.
MORE >
Top 10 Real Estate Photography Tips
MORE >
3 Creative Ways to Deliver Your Next RPR Report
In a fiercely competitive real estate market, it's important to do everything you can to stand out. Meeting your clients when and how they prefer, with extra special touches, could serve as your tipping point. Here are three simple, creative ways to deliver your next RPR report that will definitely distinguish your services as unique.
MORE >
7 Outrageous Real Estate Marketing Ideas that Actually Worked
MORE >
5 Tips to Get Your Emails Read
Email marketing is a very vital tactic for businesses of all sizes – when executed correctly. In fact, it's actually the preferred way clients want you to communicate with them, with 91 percent of U.S. adults suggesting they would like to receive emails from companies they do business with. While it's a highly effective and low-cost marketing solution, many people keep making the same mistakes.
MORE >
Understanding the Difficulty of Differing Residential Square Footage Standards in North America
MORE >
19 Real Estate Memes and GIFs that Will Make You Smile
Looking for some fun real estate memes and GIFs to share with your coworkers and clients? Here are 19 animated real estate memes for you to share with your clients. Memes and GIFs travel through social media and are great to break up the listing, closing, and open house posts on Instagram and Facebook. Plus, many of these show the all too common experiences we all share being an agent. You have to have a sense of humor to stay motivated in real estate. You are free to share any GIFs on this page. To download a photo, simply right click on your mouse and select 'Save Image As.' Upload the GIF to Facebook as you would a regular image. Once it's uploaded and published on your page, the GIF will move automatically.
MORE >
Dealing with Squatters: How to Calm an Agitated Person
MORE >
Leveraging Google Calendar for Real Estate
One of the most important skills any real estate professional can master is time management. And that is a lot easier when you have the right tools to keep you on track and record what you need to do and when you need to do it. That's where Google Calendar comes into play.
MORE >
How to Market to Expireds the Right Way
MORE >
12 Tips for Gaining Client Attention with Google Ads
Google Ads is a proven marketing tool. Real estate agents are using its reach to bring in quality leads that have the potential to become customers. Understanding how to customize this highly targeted advertising approach is key. Use these 12 tips to get the most out of Google Ads.
MORE >
Real Estate Agents, Here's How to Spin Your Time into Gold, Not Straw
MORE >
You Won the Listing! Now Create a Winning Marketing Strategy
Congrats, you've done it! You followed the plan and you won the listing! Naturally, the next step is to follow through on your marketing plan. It's time to get as many eyeballs on the listing as possible and earn your commission. These days, Millennials between the ages of 24 and 38 make up the largest single group of home buyers, and nearly half of all buyers are diving in for the very first time. This means that you are more likely to be working with or marketing to a young, first time buyer than ever before. Is your marketing taking this into account? Chances are, you haven't refreshed your marketing plan in a while, so it may be time to do some housekeeping.
MORE >