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How Real Estate Agents Can Generate More Leads with YouTube SEO
Let's be honest: This topic is a combination of three constantly evolving fields. The housing market changes by the day. Lead generation can feel inconsistent, even at the best of times. And chasing after SEO keywords is up and down, too. All three components are driven by trends. And they're trends that SEO-savvy real estate agents try their best to keep up with because good marketing leads to better business. However, one constant piece in this formula is how much time the average internet user spends on YouTube. (The average person aged 18+ spends more than 40 minutes a day watching YouTube videos.) So if you can develop a good YouTube SEO strategy, you'll be able to get your video content in front of more viewers than ever. YouTube as a Lead Gen Tool Before diving into the nitty-gritty details of YouTube SEO, it's important to understand why YouTube can be just as beneficial to your business as any other social media platform — say, Facebook for example. According to a 2021 study, YouTube is both the second most popular social media platform (after Facebook) and also the second most visited website on the internet (after Google). And more than 2 billion active users watch more than 1 billion hours of video every day. The takeaway here is that YouTube has become a primary hub for content. Whether the focus is entertainment, news, education, or a sense of community, more people are watching more YouTube content in 2021 than ever before. As a result, it's become a popular destination for advertisers. Marketers spent a little over $4 billion on YouTube ads last year, and YouTube's global ad revenue was around a little shy of $20 billion. It's like that idiom about drops of water in a bucket. Only in this case, the "bucket" is one of the largest bodies of water to ever be discovered by advertisers. YouTube has become a key player in how people connect and share things with each other, and that has developed it into a major lead generator for businesses. It's the kind of lead gen tool that could be used by anyone in any industry — even real estate. A Real Estate Agent's Guide to YouTube SEO There's a good chance that Facebook is already a big platform for your real estate business. From posting video walkthroughs of houses to connecting with people (both homebuyers and fellow agents), it's hard to imagine a world where social media doesn't play some role in your work. But the problem with relying on Facebook videos is that your reach is often limited to your network. And since Facebook doesn't quite have the most consistent search and filter algorithms, it's possible for people to miss out on things unless you are paying for targeted advertising. Targeted ads can be very effective on Facebook, but they come with a price tag. The main trait real estate agents love about SEO-driven advertising is that it's all organic — by targeted specific keywords, you can make sure your content finds the right audience. And the only "expense" on your part is putting in the effort to find the right keywords. YouTube has developed reliable SEO guidelines thanks to its relationship with Google. And that means you can use the video platform to consistently and effectively get your videos to rank well when people search for specific keywords. Of course, it's just like SEO rules on Google. If you want a top spot for a keyword, you'll need to put in some research (to find the keyword) and technical work (to make sure you meet YouTube SEO requirements). But it's the sort of thing that real estate agents can — and should — rely on to get video content in front of as many potential homebuyers as possible. In other words, it'll help you generate more leads. And if you make YouTube SEO a regular part of your lead generation strategies, then YouTube can function as a reliable way to advertise yourself to new groups of prospective homebuyers. Get the Most Out of Video Content Even people familiar with Google's SEO process have to relearn a few things to get results on YouTube. The platform's focus on video content has led to very different trends in what sort of topics people search for, and specifically how they use the search bar. For example, people are much more likely to search for "how-to" videos — tutorial content is consistently the most-watched on YouTube, and that was especially true last year. In 2020, YouTube saw a 50% increase in the number of views for videos with "beginner" in the title. Viewers also have a higher chance of watching something from the suggestions bar instead of going back to YouTube to search for something else. (In fact, 81% of American YouTube users regularly watch videos the algorithm recommends to them.) Contrast that with traditional web activity. How often do you search for something, click a result, and then start browsing that site to read posts about unrelated topics? That sort of thing works on YouTube, but hardly ever translates to Google. People use the two platforms differently, and that applies to the SEO rules to follow if you want viewers to find your videos and start engaging with the content you share. When it comes to real estate, it's unrealistic to think you can upload videos about every single listing you're going to see. Instead, think of YouTube as a platform where you can share other sorts of video content — by becoming a trusted voice on a specific topic, people will be willing to click links to your other social media pages or even your website. Maybe you create how-to videos, introducing first-time homebuyers to different topics that will help them. Or maybe you make monthly updates about the market in your area. And of course, you can still upload videos about listings as they become available, particularly if they are in a busy market that you know will get some traffic online. Regardless of which video format you rely on, YouTube can become a powerful lead generation tool for your business. And by targeting specific keywords, you can use your YouTube channel to guide people to other platforms where you can connect with them directly. To view the original article, visit the Wise Agent blog.
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Friday Freebie: Home Buyer Packet Templates
Last month, we highlighted a free home seller's guide. But you know who really needs some TLC in this market? Home buyers. Between record high home prices and record low inventory, it's a tough time to buy a home--or be the agent assisting in the purchase. That's why in this week's Friday Freebie, we're turning our attention to buyers. Read on to find out how to get a free packet of home buyer templates that you can use to ease the home search process. 2022 Home Buyer Packet Templates, courtesy of Zurple Let's face it: in today's competitive housing market, you and your real estate buyers are going to need whatever advantage you can get. That's why Zurple is offering RE Technology readers a free homebuyer packet. It consists of seven templates, including worksheets, that you can use with clients to narrow down the type of home they're looking for and educate them on the entire home buying process, from search to close. The packet consists of seven editable documents: Home and Neighborhood Prioritization Checklist Homebuyer Questionnaire Common Homebuyer Terminology The Homebuyer Timeline Home Buying Checklist Open House Questions Checklist House Hunting Checklist Today's market is uniquely intense and competitive. But information is power. By educating your buyers and by learning as much as possible about their needs, you empower everyone involved to move forward and find the home of their dreams. Download the 2022 Homebuyer Packet now!
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Delta Media Announces Delta Pitch, a One-click CMA
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Booming Marketing Trends in Real Estate
Real estate marketing is evolving at a rapid pace, and in such a competitive environment, real estate agents need to be at the forefront of cutting-edge trends to appeal to the needs of their evolving clientele. Hot markets, fluctuating demand, evolving technology, and new generations of homeowners all play a role in shaping the real estate market – and how agents approach it. Competition forces creativity The housing market has made global headlines with its scorching hot listings – but it has also shown how aggressive the space can be for Realtors to compete in, and is forcing them to get really creative with listings. Using this market as an example, some agents have started to offer a night out as a thank you to clients, a membership for a year at a local gym or fitness club, the free use of a drone for showing the property, complimentary staging – even going as far as slashing their commissions. While this isn't always displayed as a best practice, it just goes to show some of the extreme examples real estate sales professionals have to deal with in order to get new business in a very competitive arena. While some of these can serve as good value propositions, especially to the Millennial buyers who enjoy the perks, they can sometimes appear more as a cosmetic perk rather than reflecting the true value you offer as an agent. These four marketing trends are defining the real estate space – and agents should take note: The discovery process is digital Have you ever heard the mantra, "Content is King?" Content is at the heart of all marketing strategies as one of the most effective methods of getting more eyes to your website. It generates low-cost leads, organic traffic and helps qualify your prospects. If there isn't enough compelling content online that signifies why you stand out from the competition and what you offer – you'll be passed by in a few clicks. Facebook advertising is growing Real estate professionals are realizing the benefits of devoting a portion of their budget to Facebook Ads to run individualized ad campaigns targeting their specific segments. This approach is proving to be a powerful return on quality leads and conversions. Real estate professionals must master content marketing Generic content won't cut it nowadays – it has to be hyper-focused to tailor to the clients' specific needs. And with Google sharpening their algorithm every year, it places a very high emphasis on quality and useful content, and how to target it properly to address the needs of your audience. Ebooks, infographics, video series, webinars and blogs have become the Holy Grail in terms of effectively communicating your value and using them as pieces to help nurture prospects along. That goes back to the reason why a "one-size-fits-all" content solution won't work, because a twentysomething first-time homeowner isn't looking for content that relates more to an empty nester edging towards retirement – it has to be hyper-focused. More agents will turn to marketing automation Wise Realtors learned long ago that they can't manually contact every single lead consistently – but they knew they could rely on technology to do that for them. The fact of the matter is you can spend zero time transferring a new lead to your CRM and email marketing software and have them added to an ongoing lead drip system. Another misconception that many agents have is they believe that premium real estate marketing software will break the bank – which is not true at all. It's time to debunk this myth once and for all. To view the original article, visit the IXACT Contact blog.
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How Much Data Is Hidden in Your Listing Photos?
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5 Tips for Higher Productivity and More Real Estate Success
Every time you gain a new transaction, you're growing your real estate business. To help you convert your leads and boost your production, BoomTown partnered with RealTrends to conduct a study on how marketing practices, database size, and automation impact the performance of top-ranking real estate teams. Let's check out the most interesting findings of the report, along with five proven best practices to generate new business — effectively and at scale. 1. Target Both Former Clients and Potential New Leads Are you viewing your past clients as valuable streams of business? According to BoomTown's customer survey, 81% of top-producing real estate teams have a systematic strategy in place for engaging both new leads and former clients. Marketing campaigns should focus on generating new leads, but also on accessing repeat business and referral opportunities from past clients. Since you've worked closely with your past clients, you've already built trust and reputability with them. This shortens the conversion timeline while making it easier for you to land the deal. Since it takes less time — and fewer touches — to convert a past client, it's less expensive to nurture a past client compared to a new customer. BoomTown's survey found that: Real estate agents who include past clients in their marketing campaigns see an average of 9% more transactions than agents who only target new leads. Pro Tip: Leveraging bulk actions can help you organize your CRM outreach. BoomTown makes it easy to categorize your leads and send out automated bulk emails to each group. This can help you save time when reaching out to new leads and past clients with personalized content. 2. Every Lead Needs a Systematic Follow-Up Strategy There's no such thing as "trash" leads. Every contact in your sphere is an opportunity for business — some just take longer to convert than others. Every lead is valuable, and that means that every lead needs to be warmed with a systematic, strategic follow-up plan. There's a science to warming up cold leads until they're ready to convert. BoomTown's survey revealed that dynamic outreach plans applied to every lead are the most successful at boosting conversions. Instead of cherry-picking which leads to reach out to, the best approach is to hit your entire database with multiple touchpoints. 5 Ways to Engage Leads in Your Database: Email Marketing Campaigns Social Media Web Advertising Direct Mail Phone and Text 3. Combine Programmatic and Social Media Advertising Did you know that agents who do not use programmatic and social media advertising tend to have 29% fewer transactions? Make sure that you're leveraging strategies inside and outside of your sales funnel. It's critical that you're in both your sphere's email inbox and on their social media feeds for maximum exposure. Pro Tip: Go through your database and find every lead on social media. Engage them, and add their social media profile information to their contact to keep you organized. 4. Aim for 10 or More Touchpoints Per Month For Each Lead BoomTown's survey discovered that agents who make 10+ touchpoints per month have 39% more conversions. Working with an automated lead concierge service — particularly a market-beating, human-driven, seamless software that does it all — can help you meet your outreach quota to stay relevant with your sphere. Pro Tip: Get creative when reaching out to your database. Think outside of the box to create meaningful conversations and become a source of value, insight, and expertise for your leads. 5 Touchpoint Ideas to Warm Your Leads: The "Haven't Heard From You" Email A State of the Market Update Tips for Preparing for a Mortgage Moving Tips and Service Provider Information Local Events Calendars 5. Work on Growing Your CRM Beyond 500 Contacts Five-hundred database contacts is known as the "tipping point" that helps agents level up their production. On average, agents with more than 500 contacts convert 25% more leads than those who don't. But the work doesn't stop once you reach 500. Once you grow your database, you'll need to maintain your sphere. To effectively manage your expanding database, you'll need to have the capacity to follow up, reach out, and warm every lead in your sales funnel. In today's fast-paced market, that means leveraging technology and automated workflows to maximize the ROI of your CRM. RealTrend's survey found that: Teams with less than 15 agents that use Boomtown have 12-14 more transaction sides per agent than peers. Teams sized between 16-30 agents that use BoomTown have 10-11 more transaction sides per agent than peers. Teams with over 30 agents that use BoomTown have 5-6 more transaction sides per agent than peers. Do the math, and that equates to: Up to 210 more transaction sides for teams with less than 15 agents. Between 160 and 330 more transaction sides for teams of 16-30 agents. At least 150 more transaction sides for teams of over 30 agents. To view the original article, visit the BoomTown blog.
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The Online App that Can Take Your Real Estate Marketing to the Next Level
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Realtor.com Seller's Marketplace Adds Four New Selling Options
Realtor.com announced the expansion of its Seller's Marketplace, adding four new selling options and expanding its reach throughout the U.S. Seller's Marketplace presents homeowners with information about more selling options than any other real estate search site, allowing them to compare information and choose the option that works best for them. Seller's Marketplace has grown traffic by more than 300% year-over-year for Q3 while providing highly qualified leads to our industry partners and agents. In addition to the five seller offerings already available from companies such as EasyKnock, HomeGo (New Western Company), Knock and WeBuyHouses.com, as well as listing with an agent, homeowners can now view selling options from Flyhomes, Orchard, Reali and Swift Homes. With just a few clicks, homeowners can see which of these are available in their area and compare estimates for sale price, timeline, and more with no upfront cost or commitment. "Since launching in 2020, Seller's Marketplace has had tremendous momentum and we're proud to add more great selling options to help homeowners understand all the different ways to sell a home," said Marissa Mierow, vice president of product, Realtor.com. "We want to empower homeowners to take control of their home sale and be able to compare more options than ever before – all in one place." Seller's Marketplace now includes: List on the open market with an agent Buy Now, Sell Later Sell with Ease Sell Now, Move Later Sell in Any Condition In today's competitive housing market, alternative selling and financing solutions have gained popularity as ways to sell a home quickly, compete and win in bidding wars, unlock home equity, and even provide flexibility for tricky circumstances. Realtor.com® is the only national home search site that lets people compare different selling options and empowers them to find the right fit with just a few clicks. Real estate agents also continue to benefit from Seller's Marketplace through many of the solutions offered by Seller's Marketplace providers as well as from referrals from the Realtor.com® network. "Everyone's situation is different and Realtor.com® wants to provide important information and connect homeowners with providers in the financing and selling spaces, so that they can weigh their options and make the best decision for themselves and their families," added Mierow. To learn more, visit realtor.com/sell.
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10 Ways to Stand Out in a High-Competition Market
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Homesnap Pro+: Your Google Business Profile
Friday, May 27, 2022 at 7:00 AM PDT Learn how your Homesnap Pro+ subscription helps you build a presence on Google and much more! In this second part of the two-part series on PRO+, you will learn how Homesnap PRO+ enhances your Google Business Profile and grows your online presence. Homesnap PRO+ manages your Google Business Profile with relevant posts and timely reviews, enabling you to connect with more consumers, strengthen your online reputation, and improve your placement on Google. This session includes: Setting Up Your Google Business Profile Post Settings Manage Posts View Reports and more! Register now!
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Estimated Taxes: Why, When, How, and How Much
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Notarize Real Estate Documents Digitally
Multiple dates Learn how real estate agents can notarize documents 10X faster through dotloop's integrations with Notarize. During this webinar, we will cover: What is online notarization? How to set up your Notarize account How to connect your accounts How to notarize documents How to sync documents back to dotloop Best practices Register now!
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RPR for New Members: The Complete Beginner Series
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Lead Conversion for Real Estate Leads Not Answering Their Phones
Imagine it is the middle of the day, you are on your lunch break, scrolling through your Facebook newsfeed and suddenly you get a call from an "Unknown Caller." What do you do? Do you pick it up? Or do you let it go to voicemail? If you said you would let your call from an Unknown Caller go straight to voicemail, then you understand the mindset of the average real estate lead. Most people will not answer a phone call from a number they don't recognize. You are likely to still let it go straight to voicemail, even if it is from a person you know. Here are some fun facts: 80% of all calls go to voicemail. 90% of first-time voicemails are never returned.(source: RingLead) If you are the type of agent that makes phone numbers required on your website's lead capture form, what should you do to make sure your lead answers the phone? This is a method you can use. Feel free to alter it to match your personality or style. After you call your leads, we recommend having a CRM with email and/or social media nurturing software to maintain the engagement of your leads, regardless if you can talk to them or not. Here are five lead conversion steps for unresponsive real estate leads: 1. On Your First Call, Don't Leave a Voicemail It is unlikely that your real estate lead will pick up the phone. Some people will be prone to google the number that just called them. This may help your cause if you have your phone number displayed on your site. Don't sweat it if they don't pick up, move on to the next step. 2. 5-10 Minutes Later, Call Your Lead and Leave a Voicemail If they see the same number calling them a second time, there is a higher chance that they will answer. It is not guaranteed they will answer. If they don't, you will want to leave a voicemail. 3. Call Each Lead Once a Day for the Next 2 Days, Leave Voicemails You should not automatically disqualify the lead, if they did not answer the phone on the first day you tried to contact them. Working online leads can be tedious and will require persistence. It is important that you continue calling them just to check in, even if you already spoke with them. 4. Call Each Lead Once a Week for the Following 3 Weeks Continue checking in on your lead. If you have talked to your lead already, this is a great way to show them you appreciate them and want to provide good service. Call just to check in. If they have still been unresponsive, then don't worry about it! They are likely still doing their research and are not ready to talk to you yet. Continue contacting these leads, as responsiveness is a highly admired quality in a real estate agent. Show these leads that you have not forgotten about them, and that you will be there for when they are ready to open up. 5. Call Each Lead Once a Month for the Next 3 Months After the first month, start contacting leads on a monthly basis. Home buyers can take a few months to incubate into a transaction. Give them some space as they are likely still researching. Remind them of the resources available on your website, and let them know you can answer any questions they have. Buying a house is expensive, and homebuyers will want to do all their research on homes in the area before making any commitments. They will also want to do research on you as an agent. Don't dismiss these leads due to being unresponsive. If you stop calling them, they will go to one of your competitors instead. When calling leads, you are applying for a job with somebody you have never met. Therefore, be assertive and sensitive to their needs. To view the original article, visit the Zurple blog.
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What Does a Cooling Housing Market Feel Like?
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The Skills Needed to Be a Top Producing Real Estate Agent
Upon entering the real estate industry, every new agent has the dream of becoming a top producing real estate agent. While this is a dream shared by many, few are actually able to attain it. An overwhelming number of new real estate agents leave the profession after two years. This is because they are unable to meet their commission expectations, or are not able to fully commit to the profession. Don't let that be you. How do you become a top producing real estate agent? This can be a daunting question at first. It is necessary to ask at the very beginning of your career if you hope to have the building blocks needed to eventually become a highly successful agent. While there are multiple elements to becoming a top producing agent, focusing on the specific skills you need to develop is a good start to becoming a successful agent. Nurturing these skills and mastering them takes an extensive amount of time. Therefore you should begin the journey as soon as you get your license. Skills to Focus On Skills refers to skills sets that need to be nurtured and developed in order to be successful as an agent. These skill sets are specific to real estate agents, and can be difficult or time consuming to develop at first. Stay committed, though. An intense dedication to the profession, and skills required of it, is needed if you ever wish to be a top producing agent. Communication Having good sales and communication skills go hand-in-hand because you truly can not have one without the other. Without amazing communication skills, you will never be able to close a sale. As a real estate agent, you need to be constantly communicating with your clients. Always keep them in the loop on everything that happens. A home is a massive purchase and home buyers want to know exactly what is going on every step of the way. Therefore, you should always give timely responses with email, text, or phone calls. Try to always stay ahead of your clients. When they are forced to ask you questions all the time and always initiate the conversation, it leads to stress and mistrust—two things you definitely do not want your clients to feel. So you should do your best to always give them all the information you have access to. This hopefully answers their questions before they even ask them. Sales Many real estate agents take a consultative selling approach. You are not selling a product that nobody needs. Everyone needs a home, and your job is to help your clients make informed decisions about purchasing one. Top agents focus on discovering their clients' wants and needs, and then finding a way to meet them. Whether those wants and needs are specific to the home itself, or the service you are providing, it is essential to ensure the client feels they are in good hands. Even when using a helping approach, top agents know they should always be focusing on closing. If you are not consistently asking for the appointment, contract, listing agreement, or whatever the next step in sales the process may be, you will never get it. How you conduct follow-ups is another primary factor when considering your sales skills. In the real estate industry, having frequent and productive follow-up encounters is a must. All the best agents know that it takes numerous follow-up encounters to turn a lead into a client. Therefore, you should always be planning multiple encounters with any leads you have. Whether that encounter be over email, social media, or in-person, successful follow-ups are vital to your prosperity as an agent. It is also a great idea to ask the question, "How do you become a top producing real estate agent?" to any experienced agents you know. Experienced agents have years of sales knowledge to share with you, as well as knowledge of all the other skills you need to excel at in order to be successful as an agent. If others have developed tried and true tactics for closing a sale, who says those tactics can't work for you as well? Local Real Estate Market Clients want to be able to ask any questions about the local real estate scene, and want you to be able to give a complete and informative answer. These questions could pertain to anything from the safety of neighborhoods, to the best school districts, to the lifestyle amenities offered in a specific community. Knowing all this information off hand is obviously a lot to expect of you, but having this skill and knowledge will only prove to be beneficial. Over time, attaining this knowledge will come easier with experience. At the start of your career, though, it is best to spend a quality amount of time doing research on the area you will be servicing. Being able to articulate extensive knowledge of the area will impress your clients, as well as get you positive reviews and referrals from them. Transaction Management Having extensive knowledge of how real estate transactions are conducted and completed is also necessary. It is recommended that you even attain additional designations such as a CRS. It is vital to have your paperwork organized and done on time as a real estate agent. Many top producing agents even utilize a transaction coordinator to ensure that their paperwork is always done to the highest quality. Versatility As a real estate agent, you will be working with numerous different personality types and numerous different communication styles. It is simply the nature of the work. You are not able to be picky about who you choose to take on as a client. You must also be able to give each client an amazing real estate experience regardless of the type of person they are. That's why it's necessary that you be versatile in your communication and sales skills. Be prepared to present information in a variety of different ways, and hone the ability to add versatility into your scripts and objection-handlers. Creativity Versatility goes hand-in-hand with creativity. Constantly be thinking of creative solutions and ideas to implement. Interact with potential leads on social media, start your own real estate blog, or utilize video emails. Those are only a few examples of creative and innovative ideas to implement, but there are countless more if none of those fit your style. Being rigid and inflexible in your work will only cost you money. Clients want to feel like their business is valued and that you consider them a priority. So it is always in your best interest to stay on top of the latest industry trends and continue to constantly think of your own creative ideas to ensure your clients' satisfaction. How to Be a Top Producing Real Estate Agent While there are many elements to being a top producing agent, focusing on the skills required of the profession should always be a priority. Your skills as a real estate agent can always be developed and nurtured, so make sure that is always of your utmost concern. Becoming a top producing agent takes time, dedication, and a commitment to continuously improving on your skills. If you are willing to put in the work, you will create a career you love and excel at. To view the original article, visit the Transactly blog.
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How Agents Can Protect Their Business with an Effective Cybersecurity Strategy
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Lone Wolf Provides Agent Business Bundle for $199 Per Year
One of the outstanding opportunities created by the large scale of a company is the ability to bundle services that deliver outstanding value to customers. Lone Wolf is the largest software provider in the real estate industry with a wide variety of software services to suit MLSs, associations, brokers, teams, agents and transaction coordinators. At the National Association of REALTORS® Legislative Meetings in Washington, D.C., Lone Wolf announced that associations representing over 665,000 agents in the U.S. have renewed Transactions (zipForm Edition) as a member benefit. As a sweetener, some of those associations also opted to receive full transaction capabilities, along with eSignature from zipLogix Digital Ink (powered by Authentisign), LionDesk CRM, and the zipForm Mobile app. If you will recall, before NAR sold zipLogix to Lone Wolf, Transactions (zipForm Edition) was a member benefit of NAR known as zipForm Plus. Now agents/associations need to pay for the service again. The Bundle For those agents who are not in a market where their state association, local association or MLS has renewed with Lone Wolf, two bundles are being made available for agents—the base member benefit for $179 per year, and the premium bundle for $199 per year. This bundle contains the LionDesk CRM—another company acquired by Lone Wolf—as well as the built-in eSignature solution, zipLogix Digital Ink (powered by Authentisign). It is a lot of software for a pretty low price: Transaction Management Forms Management Unlimited Document Storage eSignatures CRM In addition to the low price, agents and their clients will have access to the Lone Wolf Marketplace, making it easy to order title service, home warranty, insurance quotes, and integrated applications like Earnnest (safe earnest money solution), Updater (moving concierge), RentSpree (rental marketplace), and Seller Shield (disclosures). To view the original article, visit the WAV Group blog.
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How to Fire a Real Estate Client Gracefully
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6 Ways Agents Use Elevate CRM for Business Success
Words like "technology" and "CRM" can evoke fear in even the most seasoned real estate professional. But with the launch of Elm Street's Elevate CRM a few years ago, agents can enjoy an easy, intuitive experience designed to streamline daily activities and help prioritize what's most important for business success. Read on to meet some agents using Elevate, and to hear their tips for making the most of all of the tools available. Elevate CRM | Intuitive Dashboard [featuring Jennifer M. from Tulsa, OK] "I was a typical agent using a bunch of different technology products for my business. I was stressed and frustrated because I felt like I had to spend hours every week moving leads around and trying to focus on my follow-up. Elevate CRM has this really slick dashboard that provides me an at-a-glance snapshot of all of my daily activities…who I need to contact, what outreach is being automated, and all of my marketing activities. I was able to cancel four other products, which helped me save money, but it's the intelligent insight and time saved that has turned me into a loyal fan!" Jennifer's Tip: Invest the time to learn about ALL of the features of your Elevate CRM and how you can consolidate and automate a lot of your daily activities. The Elevate coaches are great at helping new users get the most of their experience, as well as helping educate you on what matters most. Struggling with prioritizing daily tasks? Schedule your Elevate tour today and take back control of your time. Elevate CRM | Lead Nurturing Concierge [featuring Jason T. from Los Angeles, CA] "Elevate's Concierge service has literally changed my life! I spend about $1,600 a month on Elevate leads in my market and the Concierge service is converting an average of 12% of them to conversations for me. That's the highest return I've experienced from my lead gen investments. What's even better is that I'm provided an entire transcript of the conversation, which gives me valuable information about my prospect. And…the fact that my prospects think that I have a personal assistant in the L.A. market is priceless!" Jason's Tip: Invest in the follow-up and let someone else do the work. Agents spend a lot on lead gen but then fall short once they've captured the lead—but that's when the work REALLY begins. Using a service like Elevate's Concierge provides prompt, professional follow-up and feeds you the lead at the point of engagement. Not getting the results you want from your lead gen? Connect with an Elevate Success Coach and turn those leads into cha-ching! Elevate CRM | Easy, Professional CMA [featuring Sonja P. from Fort Lauderdale, FL] "Developing a comprehensive CMA can be really time-consuming. One thing that attracted me to Elevate CRM was that they have one of the easiest CMA wizards I've ever used. I can create a gorgeous, professional CMA in minutes, share it with a client, and move on with my day! My clients are always impressed with how quickly I can respond to their need for information." Sonja's Tip: Take advantage of the templates and workflows inside of Elevate CRM. You can automate a bunch of your daily busywork, which allows you to be more responsive to your clients. Wasting too much time creating the perfect CMA? Let Elevate CRM do the heavy lifting for you. Elevate CRM | Social Media Marketing [featuring Lisa L. from Syracuse, NY] "I knew I needed to be on social media, but finding the time to commit to Facebook and other channels was overwhelming to me, plus I had no idea what kind of content to create for my business. Elevate CRM automatically posts all of my listings to Facebook, Twitter, LinkedIn AND YouTube, plus other great content that my audience likes. I look like a social media rockstar and only have to lift a finger when I want to post something about my personal life. I love how Elevate CRM automatically creates YouTube videos for me of each listing. I would never be able to do that myself!" Lisa's Tip: Let Elevate's social media marketing tools do the work for you, especially if social media isn't one of your strengths, or if you don't want to dedicate the time to creating weekly content. Unsure what content to post on social? Schedule a demo to see how Elevate can automate meaningful content. Elevate CRM | Daily Market Reports [featuring Danielle T. from Colorado Springs, CO] "My favorite feature in Elevate is the daily market reports for my buyers. Any time a listing hits the market that matches their interests, my clients receive an automatically generated email with all of the details, and I am also alerted. In today's low inventory market, we need to move quickly if we want to pursue opportunities, and this tool ensures that my clients are the first to know about exciting new listings or updates on listings of interest." Danielle's Tip: It's hard to always be responsive in a competitive market. Being able to automate important outreach as soon as it hits the MLS gives your clients the advantage they need. Want to be more responsive to your client's needs? Elevate CRM has you covered. Explore today. Elevate CRM | Training and Education [featuring Jeff W. from Dallas, TX] "Sometimes I feel like, after the sale, I'm on my own with my software, but that's not my Elevate experience. It's easy for me to connect with the Elevate Coaching Team, and I really enjoy the level of service I receive. I feel like there are real people who want to help me build my business, and they provide lots of great ongoing training to help me make the most of everything Elevate has to offer." Jeff's Tip: Sign up for Elevate's training webinars and get to know your support team. It helps you make the most out of your experience. Tired of feeling like you're on your own with your technology? Let us show you a better way. Elevate CRM | The Bottom Line A good CRM should save an agent time, money and frustration by providing intelligent, thoughtful tools. Too often, agents are left on their own without the knowledge and expertise to succeed with their marketing and technology. The team behind Elevate CRM are hyper-focused on solving for this issue by providing ongoing training, support and insight into the best practices to drive marketing and business success. Schedule your tour of Elevate CRM today and take back control of your precious time.
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Is Housing Inventory Finally About to Rise?
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[Podcast] Decoding Real Estate: Improving Dollar-Producing Productivity Without Stressing Out with Terri Murphy
"Available day or night," "Multi-tasking" and "Call me during dinner" are shock collar terms that sound like they belong to hard working real estate agents. However, they're actually impossible to achieve and do way more harm than good. Communication specialist Terri Murphy discusses the importance of self care and how to properly balance work and life in our latest episode. Terri also explains the importance of setting goals, setting boundaries, how to stay focused, and why delegating smaller tasks can make you a more dollar productive agent at the end of the day. There's also tips on how to say "no," decreasing the stress in your life and how to stop procrastinating. Tune in today to learn some systems and methodologies that will keep you on track and in sync. Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow And be sure to check out these helpful and relevant links: TerriMurphy.com Realtors Property Resource Listen on: Apple Podcasts Google Podcasts Spotify Stitcher To view the original article, visit the RPR blog.
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Friday Freebie: 67 Text Message Templates that Get Replies
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Realtors Discuss Top Emerging Tech Trends Impacting Real Estate Industry
The metaverse and blockchain technology could have a significant impact on the future of real estate, according to experts at the 2022 REALTORS Legislative Meetings. Several hundred Realtors attended Wednesday's Emerging Business Issues and Technology Forum, which provided insight into the top emerging tech trends that are expected to have the biggest impact on the real estate industry in the coming years. Jane Dzielski, Google's principal analytical lead, kicked off the session with a presentation on data trends in the real estate sector. She said that prior to the pandemic, only one in 10 households moved each year. "We are now seeing a ton of moving activity," Dzielski said. "Twenty-five percent of consumers have moved in the past two years and 24% plan to move in the next year." Dzielski also said that while internet searches for buying a second home dropped in the first half of 2020 (-9%), they have surged since then (+23%). According to Google's data, the top reasons that homeowners cited for purchasing a second home were to diversify their investments, earn money renting, and use as a vacation home. Ashley Stinton, Second Century Ventures' head of marketing, discussed the recent rise in investment in real estate technology companies, explaining that over $31 billion was invested in 2021. "These are unprecedented numbers," Stinton said. "We've seen 12 new prop tech unicorns as well as over 150 merger and acquisition transactions." Stinton noted that SCV's REACH scale-up program plays an active role in shaping the future of real estate technology investment. "We find, support, accelerate, and scale the innovative companies that are going to have the highest impact on Realtors®' businesses," she said. "We then bring these technologies to NAR members so that these companies can work hand-in-hand with the Realtor® community as they build out their products and services." "Meta has committed to investing $10 billion per year, for each of the next 10 years, just on the metaverse," Weisman said. "The metaverse is going to change how we interact as a society, how we use the internet in general, and ultimately how people buy and sell homes." Dave Conroy, NAR's director of emerging technology, discussed how cryptocurrencies, NFTs, and blockchain technology will influence real estate businesses and transactions. He cited a Redfin report that said nearly one in nine first-time buyers – 11.6% – sold cryptocurrency to help finance a down payment in 2021, up from 8.8% in 2020 and 4.6% in 2019. "Blockchains are a new way of thinking about information management," he said. "They provide a verifiable and trustworthy record of events or transactions. This is a critical component of any transaction." Conroy concluded the session underscoring the importance of decentralized finance and the role it could play in real estate in the future. "Decentralized Finance, or DeFi for short, refers to financial services that exist on blockchains," he said. "With financing being a key component of the transaction, Realtors® should become familiar with the new tools that are becoming available in the DeFi landscape."
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Real Estate Hashtags for 2022
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How to Use Video Marketing to Advertise Your Listings
Video marketing is an effective way to advertise your real estate listing. Videos are an effective marketing tool as clients often prefer visual content over written text. In today's article, we will list the reasons why video marketing is beneficial and how you can advertise your listings through videos. Why Real Estate Video Marketing? Video marketing has become very popular in today's real estate industry. Many real estate agents use video marketing as a tool to grow their business and expand their audience. Videos offer various creative options for advertising your products and services. Realtors can benefit from it by taking exciting and engaging videos of the property and promoting it on their website or social media platforms. If you film high-quality videos, it can generate more leads, make you stand out from your competitors, and overall benefit your business. Types of Video Marketing for Real Estate There are various ways to do video marketing. Here are some examples: Property Video Tours The most common form of video marketing is video tours. Video tours are a great way to show your property to potential customers. You can record a 3D walkthrough so that your audience can better understand the property without having to visit it in person. With the help of VR, a.k.a. virtual reality, you can take your tours to a whole new level by making them interactive. VR helps your clients envision their potential home before committing to real changes, making it more appealing. Webinars Real estate webinars are a great way to directly advertise your services and listings to your potential clients. Webinars help real estate agents communicate and build better relationships with their clients by staying engaged with their audience and keeping them up to date with the company's services. Your clients can also ask questions they're interested in and get answers directly from you. Webinars can be recorded and shared on social media platforms, giving your audience an option to view them later. In addition, webinars are a good strategy for video marketing because they directly answer specific questions that your audience may have. Drone Video Tours Another exciting method to market your property is through the use of drones. Drones are a great way to give aerial tours of your property. They help capture the whole area and layout of a place and highlight nearby attractions. Also, drones are portable, making it convenient to take high-quality videos while increasing your work safety. Clients Feedback and Testimonials Presenting your clients' feedback and testimonials in video form is another good way to advertise your listings. This makes it easier for your future clients to envision what your company offers. It is an excellent way for them to know your services and find out what others liked the most about you. Having a video of your clients' testimonials provides a sense of comfort for your prospective clients, knowing that they are in trusted hands. Social Media Ads Another way you can market your listings through videos is by using social media platforms. For example, Instagram provides features like Reels and IGTV. IGTV consists of quick 1-5 minute videos that allow you to show a glimpse of your property. You can also use IGTV to share a short video that shows parts of your original video, making your audience curious to check out the full version. With Instagram Reels, you can share fun 15-second videos about your listings to your followers. Furthermore, besides Instagram Reels and IGTV, you can also attach a link to your property video tour in your bio, giving your audience a choice to check it out on your website. There are many more ways to advertise your listings through videos. Another way is with the help of TikTok. If you are interested in learning more about marketing through TikTok, check out our article on Fresh TikTok Video Ideas from TikTok Influencers. To view the original article, visit the Realtyna blog.
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[WATCH] Blockchain and Its Impact on Real Estate 2.0: Knowledge Is Power
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4 Questions to Always Ask to Pick the Best Technology for Work
Note: Are you attending NAR mid-year Legislative Meetings? Visit the Trade Expo May 3 & 4, 10:00 am to 5:00 pm and meet with Form Simplicity and Tech Helpline representatives in person at Booth 400! Did you know that technology is one of the top 10 qualities and skills buyers and sellers expect from their real estate agents? But, conversely, we know that many agents still find some aspects of technology challenging. According to the most recent research from the National Association of Realtors, 38% of all agents never use customer relationship management software, 32% never use transaction management software, and 40% never use video. Ironically, most top-producing agents use those technology tools to stay successful. Fortunately, the impact of COVID has accelerated the adoption of technology by more real estate agents than ever before. As a result, these numbers should continue to show improvement. We also know that many agents may lack the confidence to pick the right software for them and their business. Below are four key questions you should ask when trying to select the best technology: 1. What problem or pain point will this technology help me solve? Perhaps the biggest mistake that agents make when buying technology is looking for the bling instead of the bones. Another analogy: you want to buy the steak, not the sizzle they try to sell you. The next shiny object for real estate agents is often full of cool features. It looks and sounds fantastic. But the better way to buy is to look at the benefits the technology will provide you, not the list of features. It would be best to determine what goal you are trying to accomplish with the technology you consider. For example, the technology you buy needs to solve a pain point, fix a problem or provide you with a personal and/or business benefit that you can measure. 2. What is the actual cost? The cost is not just the purchase price. Your time has value – and, therefore, a price. If you discover the software you buy has a steep learning curve to use effectively for the benefit it provides, the cost will be higher than an alternative that takes less time to learn. Some software solutions offer training – videos, webinars, blog posts – and that's great – especially for those of us who are not tech natives and who spend most of our day working with people rather than with technology. But if you struggle with finding time to work on lower priorities, are you going to find the time to learn how to use a new program that requires a lot of training for something that does not truly provide a significant benefit? You should expect the software you buy today to be more intuitive than ever. And some technology may require more time than others for you to learn. However, it shouldn't be a steep learning curve. You shouldn't have to buy a "For Dummies" guide or invest hours and hours trying to figure it out. 3. How hard will it be to become part of your workflow? Take a look at your smartphone. Count the number of apps. Are you scrolling through screen after screen of used or rarely used apps? If you are like most people, this probably rings true. Research says the average person has 40 apps on their phone, and nearly 90% of their time is split using half that number. Technology competes for our time just like anything else. And unfortunately, it can contribute to lost productivity (think Wordle) and distract us (how many times have you checked email in the last hour?). When you buy technology, you want to make sure it will fit nicely into your workflow. It needs to become something you regularly use unless you purchase it to solve an infrequent but essential problem. For example, you purchase expense tracking software to monitor your driving expenses. Yet, you soon realize that you are not taking the time to enter the data after each trip because usually, you are with clients. It would be great if the app syncs with your GPS and enters that data automatically. But what you bought does not fit well into your workflow. 4. What happens if something goes wrong? We've all been there: you use new technology, and it crashes. Or you can't get back to the place you started. Or a document disappeared. Who are you going to call? You may find there is no one to call at the software provider, as most only offer online tech support. It's also the kind of support that takes time. You fill out a form, hit send, and wait. When shopping for software, it's best to research their reputation for providing tech support. While something may not go wrong, what if it does? Fortunately for the 725,000 Realtors nationwide who have access to Tech Helpline – the top-ranked tech support service for the real estate industry – they can get help. You can call Tech Helpline or reach out to a tech analyst by online chat or email. And connecting with the tech support is now easier with the new mobile app available on Google Play and the App Store – or search "Tech Helpline." And while Tech Helpline may not be able to solve every software problem, they are a remarkable resource that helps agents fix tech problems every day. Related reading: 5 Ways You Can Spring Clean Your Tech Smartphone Running Slower? Here Are 4 Helpful Tips Why Tech Support is a Vital Service for Real Estate Agents Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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Pet Peeves from a Real Estate Lead's Perspective
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Why Are Things So Tough for First-time Homebuyers?
A little over a decade ago, about half of homes were being sold to first-time buyers. Things have changed. Now, only 27% of sold homes are going to first-time buyers. It isn't that people aren't interested in purchasing a home – after all, demand for homes was turbocharged during the course of the COVID-19 pandemic. But first-time homebuyers are having an exceptionally hard time breaking into the market. What gives? Why are a record low proportion of properties being sold to people buying their first home? 1. High Price of Homes The first reason first-time homebuyers are having a hard time accessing the market is the sky-high price of homes. Home prices have risen nearly 20% in the past year – representing an unusual and historic surge that disadvantages first-time buyers, who are typically younger, haven't accumulated housing equity, and don't have the means to make a sizable down payment. Whether rising home prices will abate at some point this year is hotly debated, but the price of homes has been juiced by three interrelated factors: Inventory: Housing inventory remains at a record low, and continued supply chain bottlenecks leaves most experts predicting low inventory for the foreseeable future. Inflation: Inflation is at its highest rate in 40 years, increasing the price of consumer goods and services – including homes and the materials necessary to build them. Investors: Investors buy about one-third of homes in the U.S., increasing competition for available homes. Rising inflation could cause even more investors to flood the housing market, as real estate is traditionally seen as a safe investment against devalued currency. Overall, rising prices is the biggest challenge for anyone – especially those making their first purchase – who wants to buy a home. 2. Rising Interest and Mortgage Rates The high price of homes alone serves as an impediment for first-time homebuyers. But it's not the only factor boxing first-time buyers out of the real estate market. Rising interest and mortgage rates are also squeezing first-time homebuyers especially hard. Consider a couple buying their first home. They're targeting a mortgage of $200,000, which is already far lower than the median in many markets. Rising interest rates, which the Federal Reserve introduced to tamp down inflation, have risen from 2.6% to around 5% in the past 16 months. The $200,000 mortgage the buyers are targeting? It's now more than $200 per month more expensive than it would have been 16 months ago. Skyrocketing mortgage rates mean that the competition for affordable homes is even higher than before – prospective buyers seem, on average, aware that rates are likely to rise even further in the short and medium-term. 3. Slowing Wage Growth As if rising home prices and steeper mortgage rates weren't enough, first-time homebuyers also face the new challenge of apparently slower wage growth. In the wake of the COVID-19 pandemic, government stimulus, and a historically tight labor market, American wages grew fast. But that wage growth has cooled somewhat in the early part of 2022, with more people working or looking for work and employers feeling less pressure to offer pay increases to bring people into the labor force. Slower wage growth may be a relief to people concerned about inflation, but is in the short-term a major difficulty for homebuyers, especially those purchasing for the first time. Wages are generally not keeping pace with inflation, and the preexisting high price of homes and rising mortgage rates mean that many young buyers are less equipped to buy than they were months ago. For the immediate future, first-time homebuyers are likely to struggle to enter the housing market. In the long term, tapering home prices and mortgage rates and increased inventory could make for a friendlier first-time homebuyer market. To view the original article, visit the Homesnap blog.
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RPR Announces Data Refresh for Its AARP Livability Scores Integration
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New Classes Teach Real Estate Agents How to Work with Home Builders
HomesUSA Alliance, created by the real estate and home building industry giants Ben Caballero and Bob Hafer, announces new accredited real estate agent classes for April through June. The popular coursework, taken by more than 4,000 real estate agents, teaches agents how to work with home builders. In addition, Texas agents can earn continuing education credits required to maintain an active state real estate license. Real estate agents can register for the online new home sales education coursework at the HomesUSAAlliance.com website on its Calendar page. Registration now is available for classes set for May 11 and 12 and June 8 and 9, 2022 and is open to agents throughout Texas and nationwide. All real estate agents who complete the six classes will receive a new home sales certification. The Alliance has already provided thousands of real estate sales professionals with the training they need to better work with home builders. Hafer, who teaches the coursework he authored, notes the complete coursework includes "Building Your Real Estate Business Through New Home Sales," "Everything You Need to Know About New Home Construction," "How to Recognize a Green Built New Home," "How to Successfully Negotiate with a New Home Builder," "Understanding New Home Builder Contracts and Addendums," and "New Home Blueprint for Realtors." The classes are approved by the Texas Real Estate Commission for continuing education (CE) credits. Real estate agents can earn 11 credits from the six courses during the two-day program, priced affordably at $200 for all classes. Once all six CE courses are completed, agents earn their New Home Sales Certification from HomesUSA Alliance. "Real estate niches make riches," said Ben Caballero, America's top new home sales specialist and No. 1 ranked real estate sales professional. "By learning how to work with home builders, agents gain a specialization that can help them boost their business," he added. Hafer points out that the Texas Real Estate Commission requires agents to take 18 hours of approved Continuing Education credit every two years. "As an agent, you can complete about two-thirds of your two-year requirement in just two days with our courses. But, more importantly, agents gain inside knowledge about working with builders that really can't get anywhere else," Hafer added.
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3 Types of Online Search to Dominate for More Real Estate Leads
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How to Be Friendly, Yet Professional in Online Chats (Part 2)
In a previous article, we talked about the first four keys to making clients satisfied in online chats. In this article, get eight more tips to make your leads and clients feel happy in online chats. Check for Grammar and Spelling When talking to clients, you have to make sure that your sentences are grammatically correct and official. Do not use abbreviations such as ASAP, BRB, FYI, BFN, TY. A professional Realtor will always write the full words and avoid grammatical errors. Being too friendly and using slang will make clients feel like you are not very professional or, worse, they will not take you seriously. Although it might seem like hard work for new Realtors, there are several apps that will help you write content, such as Grammarly. Be Responsive If you are not a native speaker, communicating with clients can be stressful work for you, especially initially. Don't be afraid to send your messages right away. Proofreading your message can be a bit tiring and will keep your potential clients on wait, and they might lose interest in you just for delaying with your response. You might have grammatical mistakes or minor errors once in a while, but don't worry. You are a human being, not a robot, and your clients will understand a minor typo. However, avoid making them often. Save the Humor for Later Making jokes is a risky option, especially if you're unfamiliar with your clients' sense of humor. But being friendly is a must. Clients should trust you, but pay attention not to cross any lines and always remember that this is a business chat. Act in a way that satisfies everyone. Wrap up Conversations with a Positive Note At the end of the conversation, you should always make sure that you have answered all questions and solved the problem so that the client is truly satisfied with you and your services. Then you can end your conversation with a friendly tone. The end of the conversation is as important as the start. Your potential client should feel comfortable messaging again. At the end of the chat, ask if there is anything else they would like to know or ask. Never leave the client hanging at the end—make sure they know that the chat has come to an end. Use Active Voice Using the active voice is important. Using the passive voice all the time might sometimes make the message unclear and your client may get the impression that you are not that professional in what you do. Here are the benefits of using the active voice: Active voice is not confusing It's simple and direct It emphasizes and adds clarity to the sentence It's not always possible to have a conversation in the active voice only. Of course, you will have sentences in passive voice in your daily chats, but just make sure not to let it be frequent to avoid an awkward conversation. Give Fast Replies Never leave a chat unanswered. When a lead's message is left unanswered, they lose interest in your services and will straight up go to the next agent. Sometimes, they even text several agents and will go for the ones that reply fastest. So always be ready to accept the chats as they come. Ask for Feedback At the end of the conversation, especially if the client has reported an issue, ask for feedback. Problems occur in every real estate company. Asking clients for feedback will help you work with more efficiency. Every but of feedback will let you know what to do to be a better Realtor. The more you meet or exceed clients' standards, the more you will gain potential new clients. Avoid Misunderstanding If a client does not entirely explain their issue or explains in a way that might lead to misunderstandings, ask for further explanation. If it's not possible via online chat, you should give them a call to properly understand the issue. Misunderstandings can lead to bigger problems. Ask as many questions as needed to ensure that you understand what the client is asking. Final Word Knowing how to chat with clients and how to keep them happy with you and your services is crucial. The bottom line is that with successful communication techniques, you can keep both you and your clients satisfied and happy. Your clients are your key to your success. Make sure you show them the care they need. To view the original article, visit the Realtyna blog.
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Realtors See Sharp Increase in Homes with Green Features
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7 Real Estate Agent Myths Debunked
Donald Payne, a Realtor and broker for Columbus, Ohio firm Vision Realty Inc., shares seven very common myths about real estate agents. Don't forget these common consumer beliefs when working with clients. Here's Donald: I'm sure you are guilty of thinking at least one or more of these myths from time to time. I think we all have some type of predisposition or stereotype that we think about real estate agents, just as we do with lawyers or used car salesmen. But you might be suprised at some of the top myths that people believe about real estate agents—then again, you may not. 1. Real Estate Agents Make Too Much Money Want to know a secret? The average agent's annual salary is typically less than $40,000 a year. Many teachers actually make more than real estate agents. Until a real estate agent has built up a good book of business, which can take several years, they often have a side job or make very little money. Most agents with very large brokerages close less than four deals a year (which almost no one can live on). Real estate agents have to pay a lot in fees to the office, the MLS, advertising and overhead expenses, which leaves very little to live on. Side Note: This is why you want an agent that is extremely experienced, so ask questions before signing on with a real estate agent. They may not have the experience you need to buy or sell a property. 2. The Higher the List Price, the More the Agent Makes This is not necessarily true. It's usually a percentage of the sales price, not the list price. And you'd be surprised at how little that extra percentage really is when it comes to a commission. While it might be a $10,000 difference to the buyer or the seller, it's probably less than $200 on the commission to the real estate agent. 3. Agents Have to Show the House Any Time the Buyer Wants Agents don't necessarily have to show homes on demand. Just because this is their job, doesn't mean they have to be at your beck and call. Before you call up any old agent just to see the house, it's best to get your own agent. Write up a contract and have something in writing stating that you are working only with them. I can't tell you how many times I've shown numerous houses to people and they end up buying with another agent! 4. Agents Get Kickbacks from Inspectors, Escrow Companies or Lenders This is absolutely false. Since 1974, agents have been prevented from receiving any type of kickback or favor from vendors. Agents could seriously jeopardize their license if they participate in any bribing. 5. Home Inspectors Live in Real Estate Agents' Pockets I know this is a funny way to say this, but if the agent is to be trusted, they can't have an inspector that's only going to favor that agent. Inspectors and real estate agents have to be completely unbiased and disclose material facts. Agents usually prefer a home inspector that is not an alarmist, meaning they freak the homeowner out at every little scratch or tear, but they report on the issues calmly and matter-of-factly. 6. Agents Have to Tell Buyers Everything They Know About a Property or the Neighborhood This is a really fine line between due diligence and honesty, and what Fair Housing laws prevent a real estate agent from saying. Real estate agents cannot talk about crime in the area, whether the schools are good or bad, or the ethnic makeup of a neighborhood. Agents can tell you where to find that information, but cannot discriminate against any protected class. 7. Agents Will Say and Do Anything to Close the Deal Sure, as with any industry, there are representatives that can be unfair, biased and unethical. But good real estate agents should be honest and perform their fiduciary duty to provide the best information in the most unbiased information to a buyer or seller. A solid reputation in the real estate industry can help an agent or broker go far, and to jeopardize that would only harm them in the long run. For the original post and more from Donald, visit his ActiveRain blog and website. To view the original article, visit the Zurple blog.
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7 Real Estate Agent Myths Debunked
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How to Successfully Market Yourself on Social Media
Have you reached a plateau in your real estate career where the prospect of improvement or progress seems unattainable? Are you struggling to connect with past clients or feel overwhelmed with the idea of lead generation? There may be several reasons for this, but social media can help. Social media plays an important role in how you market yourself as a real estate agent. This, however, has to be executed with care. 1. Post regularly, but be mindful of the content you post Put this into perspective. According to Facebook's statistics, over half of the population in the U.S use Facebook. Chances are, many of your clients or future prospects are active on their phones and are also active users of Facebook and other social media on their mobile devices. Posting regularly will help you get your name out into the public's eye. This could be a quick showing of a featured listing or a post that focuses more on client interests. As a result, your clients will see that you stay current, connected and openly communicate. Balance is important. Once a page becomes too business-y, it may repel your clients or future prospects. You may want to avoid trying to sell a home in every post. Follow the 80/20 rule, where 80% of your posts are focused on lifestyle content. This will prioritize your clients' needs over your own business needs. 2. Post more photos and videos and less words If you wish to stay current, you have to accept that much of your audience will not commit time to reading lengthy posts. A lot of what you post may be skimmed and disregarded. Focus on posting content that is more visual and less word-oriented. Your own video of a listing on Facebook or Instagram, or an article, accompanied with a quick and eye-catching key point rather than an extensive paragraph. All of your hard work and writing will be overlooked, so it's better saved for a blog rather than your social media. Put yourself in the viewer's shoes. 3. Be responsive. Period. You've set up your social media channels, you post regularly, and you post the right content. Now what? Why isn't your following growing, or perhaps, why aren't you hearing from your existing clients? Lack of responsiveness could be the reason. Social media is all about interaction and if you fail to respond, you'll turn people off. Any questions, concerns, positive or even negative comments need to be addressed promptly on your social media. Lack of responsiveness or response to only negative comments will hurt your image and people will lose faith in you. Summary Follow these key steps to build your social media following, position yourself as an authority on all things home and real estate related, and stay connected with your clients, and prospects. And when you do this, quality leads are guaranteed to follow. To view the original article, visit the IXACT Contact blog.
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An Old Type of Mortgage Is Back in Style. Is It Right for Your Clients?
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10 Things for New Users to Know About RPR Residential
If you're an RPR new user, then welcome aboard! We know you have a lot riding on your next deal (maybe your first!), which is why we built the nation's largest property database. And we built it for one thing: your success! We're committed to helping REALTORS® like you do more, and do it in less time. Once you become familiar with RPR's data, tools and reports, you'll become a more efficient and more skilled real estate agent. Designed exclusively for REALTORS®, RPR is included in your membership dues, and requires no extra fees or upgrades. Simply go to narrpr.com, and get the login process started. You'll soon be searching properties, creating reports and delivering data-rich, professional-looking materials to your clients. And in no time, you'll use RPR to "wow" your clients and close more deals. Need help or have questions? We'll guide you along and help you learn every step of the way As an RPR new user, you might have a few questions or need a little help here and there. Don't worry, we've got you covered. The RPR Learning Menu is accessible on almost every page within RPR. We also offer Guided Shortcuts that help you through, step-by-step and click-by-click, some of our most used (and most helpful) features. For the Learning Menu, simply look for the "LEARN" tab that appears in the upper right of the site's navigation bar. Click it to reveal a drop-down menu that provides users with tips, links, videos and answers to commonly asked questions. And because it resides within the context of whatever task you're completing, it's a convenient way to get knowledge, yet keep focused on what you're doing. The Shortcuts reside right on your homepage. Look for seven icons just below the main search area, labeled "Shortcuts." These are some of our most powerful and popular features. Clicking one of the icons will reveal a magenta pop-up box that will take you on a guided tour, explaining each step as you click through. Want to learn how to build a CMA in RPR? Click the icon and follow the prompts—it's that easy. Just for You: The RPR New User Series Another useful source for new members is the RPR New User Article Series. We consider these features to be the "pillars" of what RPR has to offer. These ten straightforward "how-to's" cover everything from simple searches, to gathering data on schools and neighborhoods, mapping, and our ever-popular RPR reports. Each article includes a breakdown of what you can expect from RPR and how to easily incorporate RPR tools and features into your everyday business operations. Here's an overview of what you'll find in the RPR New User Series: Homepage The user-centric RPR Homepage is built for efficient productivity, with a REALTOR'S® regular routine in mind. It offers "Shortcuts" to tools and features, and customizable "My Market" areas with quick access to property hot sheets. Property Search As an RPR® user, you have the power to capture real estate data to the extent that no other search mechanism offers. In fact, no other real estate data sharing website offers side-by-side, listing vs. public record comparisons like RPR. Maps The RPR map is a powerful way to visually search for properties and uncover market trends. From aerial, road, and overhead views, to schools, parcels, estimated values, heat maps, overlays and more, we'll show you how easy it is to draw or designate your map in ways that suit every type of interest or need. Property Details RPR's Property Details page offers a wealth of data not found on any other real estate platform. Here you will find side-by-side comparisons of MLS vs. public records information; sales, tax and mortgage histories; property photos, school and neighborhood profiles, interactive maps, and more. Property Pricing RPR shares four tools that will help you refine the value of a property, use the platform's flexible comp analysis tool, create a Sales Comparative Analysis and Valuation Workbook for harder-to-price properties, and run a real-time analysis for investment properties. Neighborhoods Finding the right neighborhood for your buyer is easy thanks to the housing, demographic and economic data found within RPR. Here, we'll run you through the basics on how to help your clients find a home near desired amenities and within commutable distances. Schools Test scores, parent reviews, enrollment data and more help REALTORS® quickly drill down to schools best suited to client needs and expectations. Search for schools within 5 miles of a location; by city/state, school, or district name; and even by type of school (elementary, middle or high school), as well as up to 20 nearby listings. Market Activity Report The Market Activity Report delivers a snapshot of all the changes in a local real estate market, including active, pending, sold, expired and distressed properties. It's a quick and convenient report that will get your clients up to speed, and a surefire way to impress prospects. Reports Easily create and share RPR's colorful, client-friendly reports from your phone, tablet, laptop or desktop. Customize the elements of your report to suit client interests and brand each with your name, photo, logo and contact information. And even add your own pages to the report (biographies, testimonials, and marketing tools). RPR Mobile™ Downloading the free RRR app to instantly view on- and off-market properties, leases, valuations, tax and mortgage info, distressed data, maps, schools, neighborhoods and more. The app also provides a customizable feature that allows you to create, save and share reports with just a few quick taps on the screen. To view the original article, visit the RPR blog.
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Friday Freebie: Virtual Listing Presentation Template
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LinkedIn for Real Estate Agents
Social media is a valuable tool for real estate professionals. However, if you aren't on LinkedIn, you are missing out on a huge opportunity. Being on other social media platforms such as Facebook or Instagram can be beneficial, but does present challenges unique to those platforms, such as your business profile competing with cat videos and selfies. LinkedIn eliminates these distractions, so you no longer have to fight to make your post relevant or find your audience because, on LinkedIn, they are looking for you specifically. Half of US adults with college degrees use LinkedIn, and 45% of internet users that make more than $75,000 annually use the platform. You don't have to combat crowds of uninterested bystanders because LinkedIn is a platform created for professionals, so you should be taking full advantage of all it has to offer. According to Hubspot, LinkedIn produces 277% more leads than Facebook and Twitter. LinkedIn also has a visitor to lead conversion rate of 2.74%, which may not sound like much, but when you compare it to the .77% rate of Facebook and only .69% rate of Twitter, it is clear how valuable LinkedIn is. One of the biggest challenges in marketing is generating traffic and leads, but LinkedIn has made a name for itself in this category. LinkedIn accounts for 50% of website traffic coming from social media platforms, making it more valuable than any other platform. How do you ensure you are getting the most out of your LinkedIn profile? Finding Leads LinkedIn makes finding leads more simple than ever before. For starters, the platform's LinkedIn Messaging Ads platform is a convenient tool to advertise your services to potentially interested clients. Pair this with LinkedIn Gen Forms, and you can capture tons of leads. These gen forms are customizable ads sent as messages or sponsored content to the target audience to collect leads of higher quality. You can customize these ads to ask specific questions to certain audiences to receive more accurate information. Using LinkedIn Gen Forms double your lead conversion rate. Many clients seek out real estate agents on LinkedIn, typically because they find them somewhere else and head to LinkedIn to learn more about the agent. They want to check out their qualifications, experience, and skills before taking the next step in their buying or selling process. Give yourself the upper hand by having all of this information available to them through your profile. Your Profile To optimize your LinkedIn profile, you need to start with exactly that—your profile! It is vital that your page is complete and inviting. That way, when leads visit your page, they know exactly who you are, what you do, and how you can help them. Your profile photo and banner are the first things your visitors will see. You should have a professional headshot for your profile photo and an informational image for your banner, such as an image that shows you working in your career field. Headlines are the first thing visitors will read, so it needs to be catchy and informational. Although LinkedIn will automatically fill out this headline, you should personalize this section and take advantage of the 240 character count. Your About section is the next big piece of your LinkedIn puzzle. This summary should include anything you want leads to know about you and your business immediately. Highlight your significant accomplishments, feature client success stories, and take this opportunity to create a strong first impression for leads. Also, be sure to include a call-to-action or a "next step" for the lead to follow. At this point, if a lead is still on your page, they will most likely be ready to reach out to you. Have contact information readily available for these potential clients. Without a quick, effortless way to contact you, the rest of your profile will be a waste. When it comes to posting on LinkedIn, make sure you're doing it often! You can post your own content or repost others' content that you think would benefit your audience. What should you be posting? Great question! A lot of real estate professionals use their LinkedIn to showcase homes. Make sure to mix up your content too—you can post blogs, infographics, and personalized videos to keep things new and exciting for your audience. LinkedIn can be a prosperous tool for connecting with potential clients and learning more about the real estate industry. Don't let this platform go unnoticed—it can be one of the best opportunities for making yourself seen! Perfect your profile and start watching the leads roll in. To view the original article, visit the Wise Agent blog.
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Complete Guide to Building a Real Estate Team
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How Leveraging Video Can Explode Your Real Estate Business
It's 2022 and your marketing strategy needs a digitally-powered upgrade. While what you share is important, real estate agents should rethink how they're creating, developing, and sharing content to grow their business. Instead of flat images and blocks of text that your audience has to sift through, delight your site visitors, social media followers, and CRM leads with eye-grabbing, dynamic video content. 5 Reasons Why Video Is Essential For Engagement: By 2022, online videos will make up more than 82% of all consumer traffic. 86% of marketers in 2022 said that video has been effective for lead generation, and 87% of video markets saw positive ROI from video content. 54% of consumers want to see more video content from the brands and businesses they support. 72% of consumers said they would rather learn about a product or service through video content. Viewers retain 95% of a message when they watch a video, compared to 10% when reading it in text. Let's look at a few ways that you can use video content — both outside of the CRM, and within the CRM — to develop a more engaging and personalized experience for your sphere. How to Use Video Outside of Your CRM Agents can use video content to refresh their online presence and level up their real estate traffic by converting idle site visitors into active opportunities for business. Boost Social Media Engagement If you want to see more of your social media following roll over into your sales funnel, start sharing more video content on your social media profiles. Forty-six percent of online traffic takes some sort of action after viewing video marketing content. That means site visitors and social media users will be more likely to follow your calls to action by: Signing up for your email list Inquiring about a transaction opportunity Setting up a meeting with you Ultimately, all of these actions generate more engagement-ready leads who have said "yes" to receiving communications with you. Pro Tip: While you build up to HD video campaigns, easily start sharing video content by adding videos to your Instagram and Facebook stories. Rather than posting a still image, shoot a short video and post that instead. You can even turn your "live" pictures into videos using the in-app Boomerang effect — simply click the infinity sign on your live images when adding to your story. Start a live video to send out a push notification to all of your followers, getting your name out there. (Even if they don't tune in, it's still a free and effective ad opportunity!) Generate Attention-Grabbing Website Content Did you know that including a video on a landing page can increase conversion by 80%? Every site visitor is a lead-generating opportunity. Build out your website with stunning videos to tell a story that makes your brand stand out. Adding videos to your website will allow site visitors to e-meet you, building trust and a personal connection with your online traffic. Videos are also a great way to keep site visitors on your website longer — since people spend 2.6x more time on pages with video than without. 5 Video Content Ideas for Your Real Estate Website: A striking brand video to head up your website's Home page An introduction video to liven up your About Me landing page Neighborhood video tours to add to individual community landing pages Market update videos to accompany market data releases Agent-guided walkthrough tours of available properties to add to listing pages How to Leverage Video Within Your CRM While you're bolstering your web presence outside of the CRM, use video within your CRM to warm up cold leads into conversion-ready clients — who turn into brand ambassadors that provide you with opportunities for repeat business through referrals. Increase the Effectiveness of Your Email Drip Campaigns A Forrester research report found that including video in an email increases the click-through rate by 200-300%. You're sharing great information and spending time creating your emails. Don't let that effort go to waste by not including a custom video. By creating personalized videos to embed into your emails, you maximize the engagement and lead-warming power of your marketing campaigns. You'll also get more "face-to-face" time with your CRM, helping you build a community and stay top of mind. 5 Ideas for Video Content for Email Record a video briefing your most recent blog post Send out home valuations Catch up with a quick "hello" message Share heartfelt wishes for every holiday Talk through the state of the market Are you ready to roll out the red carpet for your leads with stunning videos? To view the original article, visit the BoomTown blog.
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A Guide to Making a Great First Impression with Your Real Estate Prospects
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6 Ideas for Prospecting with Your Property Data System
Low housing inventory got you down? There's a tool available to you with powerful prospecting capabilities--and the best part is that it's already included with your MLS or association membership dues. That's right, we're talking about your MLS's public records/property data system. Did you know that you can use the rich information it contains to precisely target potential leads? Frank Goswitz, a Realtor from Knoxville, Tennessee, definitely knows. He recently told us how he uses his property data system to target potential leads in his area. In this article, we'll share Frank's prospecting tips and offer six campaign ideas you can execute with your own property data system. 6 Prospecting Ideas for Low Inventory Markets Frank's local Realtor association provides him access to CRS Data's MLS Tax Suite. He says he uses it for everything from "finding what the owner originally paid to reviewing pictures of the property plat map, lot size and school zones. The possibilities are endless and make it possible to service my clients beyond their initial expectations." When it comes to lead generation, however, he primarily targets homeowners near listings that have just sold using CRS Data's built-in Prospecting tool. "I target approximately 500 prospects at a time, depending on the size of the subdivision." Frank's "just sold" campaign is one of many ways you can use your property data system. Here are six more ideas you can leverage to your advantage: 1. Rising home values campaign - Record-high home prices go hand-in-hand with record-low housing inventory. Nudge reluctant sellers off the fence by reminding them how much profit they can make off their home if they sell now. Send out mailers that list how much home prices have risen in the area you're targeting. Be sure to include a call-to-action to contact you for a free home valuation, or to visit a dedicated landing page for a free online valuation (e.g., What's your home worth? Find out here!). 2. Sold listing campaign - Let's revisit Frank's favorite type of campaign for a moment to break down how it works: when you sell a home, you then send out a mailer to homes nearby that shows what the home sold for. In today's market, that's usually a big number, so make that information prominent. If the home sold over the asking price or very quickly, mention that success point. You want your prospects to associate you with a potentially lucrative opportunity to sell their home. As with the above idea, include your contact information and a call-to-action. 3. New listing campaign - One thing you can count on with homeowners—they're curious about other homes in their neighborhood. What do they look like? How much are they worth compared to my home? Tap into this curiosity by sending a postcard or flyer that announces your new listing and all its details: price, bed/bath, square footage, school district, etc. Your goal here is to build awareness of you as the go-to Realtor for selling homes in the area. 4. Expired listings campaign - If there's one thing expired listings have going for them, it's this: they want to sell their home. Something went wrong with their last attempt at a sale—the price was too high, repairs were needed, or maybe their previous agent wasn't the greatest. Whatever the case, they are prime targets for prospecting. Send them or physically drop off a packet touting your experience and successes to encourage them to list their home with you. 5. Likely mover campaign - How long do residents in your area stay in their homes? If you know this piece of information, you can use it to target owners who have been in their home for around that amount of time—and statistically may be likely to move soon. A postcard or other mailer from you may help nudge them into listing. Just be sure to use your public records tool to remove active "for sale" homes from your list, as they obviously don't need your services—and you don't need to waste your marketing budget. 6. Renters/new buyers campaign - Do you enjoy working with first-time buyers? Consider targeting renters in affluent neighborhoods. Finding them in your property data system is a little less straightforward than finding current homeowners, however. Fortunately, your property data platform's "owner type" filter can help. For example, with the MLS Tax Suite, you can filter results by absentee owner, out-of-state owner, in-state owner, and owner-occupied properties. All options except owner-occupied can help you target properties with renters. Bonus: You can also use this filter to unearth vacation properties or second homes. Creating Your Prospecting Campaign So you know what kind of prospecting campaign you want to send out. Now, how do you execute that campaign? To find out, we spoke with Sara Cooper, Director of the MLS Market at CRS Data. Step 1: Narrow down your targets You know what you want to send, but to whom should you send it? Tap into your property data system's filters to narrow it down. Users of CRS Data's Prospecting tool can "target exactly who you want to prospect to," says Sara. "It could be a street, a subdivision, or even an entire ZIP code. There are a variety of filters that can be enabled to narrow down the list—from the type of home and length of time it's been owned to how old the current mortgage is and acreage size." Depending on your property tool's capabilities, you may also be able to target prospects more precisely by drawing shapes on a map. For CRS Data users, Sara offers these tips: Draw map shapes to EXCLUDE certain areas specifically. "This is useful when not all areas within a city or ZIP code are within the same price range or interest of whom you are trying to market," she says. You can draw multiple shapes when your target areas are not in a continuous/connected area. Step 2: Create your mailing list Once you've identified your prospects, it's time to create your mailing list. "You can export the data to use in your CRM," says Sara. CRS Data's MLS Tax Suite lets you download your prospect data as a .CSV file so that you can easily import it into your CRM for prospecting strategies. Alternatively, "you can skip the export and create mailing labels instead." The intuitive platform lets users print mailing labels from within the program itself. Just select how you want to address recipients (by name or "Current Resident"), and your preferred label size. Next, simply print your labels and send off your campaign! "I use the mailing labels feature of the Prospecting tool consistently. It makes the process of creating labels so quick and easy," says Frank. "Creating mailers through CRS Data's MLS Tax Suite has benefited my business tremendously." To learn more about CRS Data and the company's MLS Tax Suite, visit CRSData.com. Not a CRS Data user? Contact your public records provider or MLS help desk for assistance.
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5 Ways You Can Spring Clean Your Tech
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Is Your Marketing Good Enough?
Marketing is often a challenge for real estate agents. It's notoriously difficult to be an impartial judge of your own marketing. That's true not only here in real estate, but in virtually all industries. It's a problem faced by companies of all sizes, from solo entrepreneurs to Fortune 50 enterprises. The crux of the matter is that marketing is subjective. You can develop a blog post, a video, or even ads that excite you, but have you stepped into the customer's shoes? Sometimes, even the best efforts can go awry. And that may lead to missing out on the value of a substantial part of your marketing budget. Luckily, digital marketing can make the whole matter much easier to deal with. There'll always be an element of "art" to marketing, but digital marketing is more scientific than ever. That's science in the literal sense: You make a prediction, test it, and gather data. There's more data available about the bottom-line impact of your marketing now than there has ever been before. That has two powerful effects on marketing strategy: You no longer have to "guess" what works, as you'll receive data within just a few days You can continuously improve your marketing by focusing on what has proven results Using Technology to Your Advantage in Real Estate Marketing Real estate changed more than virtually any other industry at the outset of the pandemic. Professionals from all across the nation had to work together to develop new ways of thinking about and doing their work. It was crucial to protect both their customers and themselves. At the same time, the way buyers and sellers approach transactions have also changed forever. It was once unthinkable for someone to buy a home without setting foot in it. Now, these transactions take place routinely, especially when someone is planning a big move from out of state. A fast-growing population of younger buyers and sellers means more people are managing their home search online. That has huge ramifications for your marketing. Many of the trends unleashed by the pandemic will never be reversed. Instead, agents and brokers will be expected to adapt and incorporate new technologies in new ways. Technology is a key driver of your marketing success since you can see its results almost right away. By comparison, ad placements and conventional local media often provide no insight into whether or not you're getting ROI. Let's look at some concrete ways you can boost your marketing results: Balance Open Houses with Virtual Tours - In the "before times," open houses had the potential to surface several qualified buyers for each event. Open houses are returning as an important part of your marketing mix, but virtual tours are sought by nearly every buyer. Also known as "3D walkthroughs," these tours typically use a panorama of photos to create a robust digital experience. Buyers thousands of miles away can now see a home up close. Capture Data from Listings, CRM, and Website - Each digital platform offers its own "analytics data" you can use to understand how people find you and what they do once they have. For example, the average amount of time people spend on a listing grants clues about which ones are most effective. By gathering and consulting your data regularly, you can be certain you're spending your marketing time and resources on the things that truly resonate. Automate Digital Marketing for Better Consistency - To be successful, digital marketing needs to be consistent. Yet, manually setting up and managing an email marketing list, your social media feed, and more can take hours. Reliable, AI-driven solutions, including DeltaNET®6, can make the process easier. For instance, hands-free social media updates can be issued to your feed several times a day based on changes in listings. Keep Your Real Estate Website Up to Date - Your real estate website is a powerful "digital-first impression" where most of your future customers meet you. Before they reach out, they're likely to check out everything on your site, so make it worthwhile. That means helpful, informative content that empowers them to solve problems and resolve questions. In today's smartphone-driven culture, it also means a responsive layout that's great for mobile users. Create a Seamless "First Contact" Experience - Once you've signed an agreement with a customer, it's crucial to set the right boundaries. No answering calls at two in the morning! If a website visitor reaches out, however, seconds count. You have the best odds of getting a new customer if you respond within five minutes. Make sure it's easy to contact you, providing options for phone, email, social media, and even texting for real estate. RE Technology readers can try DeltaNET®6 free for 30 days. To view the original article, visit the Delta Media Group blog.
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What Do People Have Against Real Estate Agents?
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Easy and Effective Real Estate Branding Ideas
In order to adequately grow your business, you need to consistently find new ways to connect with your customers. And having a name and a logo just isn't enough anymore. Branding is what ultimately sets you apart from the competition. Contrary to popular belief, branding isn't just a strategy employed by retail powerhouses like Levi's and Nike. In fact, it's a key factor to ensure long-term real estate success. But how do you go about establishing your real estate brand identity? Here are some of the top real estate branding strategies you can use to increase exposure, boost leads, and help you stand out in even the most competitive market. Monitor Your Competition It's always a good idea keep a close eye on your opponents. What are other real estate agents in your area doing? Are their websites user-friendly? How often do they post on social media? By taking note of what your competitors are doing, you can avoid potential missteps and set yourself up for success. Share Original, Relevant Content The best content provides solutions to your clients' problems. Consider producing an eBook like "Top X things new homeowners should consider before buying" or "X tips on choosing the right neighborhood for you." Offering free eBooks in exchange for an email address is a great way to capture leads and drive organic traffic through SEO. Optimize Your Site for Mobile These days, consumers spend most of their time on mobile devices. That's why it's vital that your website is mobile friendly. Even better, consider launching a mobile app that potential buyers can use to research property listings and easily share your content on social media. Be Consistent One of the most critical aspects to keep in mind when building a brand is consistency. Your real estate brand needs to translate across all mediums—accurately reflecting the core values of your business, as well as the experience your clients can expect. Use High-Quality Images In real estate, perception is of the utmost importance. If you want to convey yourself as a high-end real estate professional, your images need to be high-quality too. Not only does it engage leads, but it can help convert them into buyers more quickly. To view the original article, visit the Zurple blog.
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RPR Commercial: Parcel Overlays
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Lead Generation Means Nothing (If You Don't Have a Lead Engagement Strategy)
Agents are obsessed with lead generation, but that's only half of the battle. When you get leads into your CRM, the next -- and potentially most important -- phase of the conversion process begins: lead engagement and follow-up. Generating leads is a costly investment, so make sure that you actually have an effective lead engagement strategy in place in order to convert those leads. Lead Engagement and Follow Up Are THIS Important: 90% of real estate agents will give up on a lead after the first four touches, despite the fact that 70% of the time that lead will go on to buy a home within the year — just with a different agent. (NAR) 80% of prospects are deemed "bad leads" by sales teams, and yet, these buyers still go on to purchase homes within 24 months. (NAR) Responding instantly to inquiries can increase lead conversion rates by up to 391%. (Zillow & MIT) #ProTip: Consumer demands focus on instant gratification, service, and communication. The most successful real estate businesses are those that not only meet consumer expectations but exceed them by anticipating needs. Seamless engagement experiences are critical for lead conversion. Agents are challenged with assuring that: Your leads are contacted and qualified quickly, 24/7. Your brand is accurately represented Your leads get white-glove customer service You're not glued to your desk so you have time to work with your current clients and expand your brand 3 Ways to Extract Value From Your Lead Generation by Driving Conversion Let's be honest, sometimes all of the responsibilities of lead generation and follow-up can be incredibly time-consuming for agents. And, the more successful your lead generation strategies are, the more responsibility agents have to respond, engage, and qualify leads. Since we don't have all of the time in the world, agents need to establish "rinse and repeat" processes that warm up leads until they're ready to convert. Agents that want to maximize the value of their lead generation efforts can improve their follow up and engagement models with these three strategies: #1. Lead Qualification Plan To work your leads, you have to know where they are and what they need. Lead qualification is a process that determines where a lead currently is within the sales funnel. Are they buyers looking to purchase a home immediately, or is it a shopper that's just dipping their toes? Is a seller looking to start listing their home, or are they still thinking about whether or not they want to sell? Lead qualification plans gather information from the lead to build a client profile that analyzes their potential for, and ability to, convert into a tangible deal for your real estate business. Lead qualification plans are important because they: Let agents know what the lead's needs are so they can provide valuable information Informs agents on the best angle to use when reaching out Tells agents how much time they should be investing in the lead Prioritizes your lead funnel based on how cold or hot leads are #ProTip: Plug what you learn during lead qualification into the lead's CRM contact so you're remembering all of the vital information that can give you an edge down the line. #2. Nurture Plans Once you determine where a lead is on the sales funnel, or how far they are from converting, agents need a nurture plan to help nudge leads towards their transactions. Using the information gathered during lead qualification, agents need to continually maintain contact with the lead — keeping your services top of mind. The main goal of nurturing leads should be to: Show a lead your value as an agent Help leads overcome potential obstacles and challenges related to buying/selling Build trust Empower leads to take the next steps, moving them forward on the sales funnel A strong nurture plan will share content with the lead, send them updates on new opportunities in their target market, and help them begin planning for their transaction. #ProTip: The best lead outreach and engagement provides customized information that is relevant to the lead. Leveraging bulk email actions can be a time-saving way to provide leads with seamless service. #3. Lead Concierge Services Lead concierge services, like Success Assurance from BoomTown, is a solution to lead follow-up and engagement that fills your pipeline and drives conversion. It solves for speed-to-lead without the agent having to stay glued to the desk all day. You'll be able to spend time working for your active clients while Success Assurance secures opportunities for business down the road. Remember: It's important to "play the long game." To view the original article, visit the BoomTown blog.
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4 Social Media Fails and How to Avoid Them
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Do Real Estate Agents Need to Blog?
Think of a blog as your own personal take on the field of real estate. You're on the front lines every day, interacting with clients and following the market, and a blog is a valuable place to do a brain dump to share your insights with your growing network. The answer to the question, "Do real estate agents need to blog?" is Yes! Blogging is a powerful marketing tactic for real estate professionals to maintain a solid web presence by discussing industry trends, tips for new homeowners and general resources that new and existing clients may find helpful. Top benefits of blogging Blogs help drive traffic to your website Today, one of the most valuable forms of digital currency is website visitors. Clients who know your name can easily type it into a Google search and find your website, but those are clients you likely already have or have been referred to you. With 92% of home buyers using the internet during their journey to buy a home, it's well worth it to invest in driving new visitors to your website. Launching a blog on your website doesn't have to be difficult or time consuming as many website solutions include built-in blog functionality. Blogging is one of the best ways to drive your organic search engine rankings and lead traffic to your website. When you publish a blog post, it becomes one more indexed page on your website. Studies show that the more indexed pages you have, the more leads you will gain. Essentially, new blog posts are an indicator to search engines that your website is active and you have relevant content that users might be interested in. Blogs convert traffic into leads So you've started a real estate blog and new visitors are coming to your website, but how do you convert visitors into leads? Blogging is one of the best ways to motivate your audience to take action. In every post you write, you need to guide visitors what to do next. This "next step" is called a call-to-action. Your call-to-action should grab attention, be appealing and entice your visitors to take the next step. Some strong examples of real estate calls-to-action are: What is your home worth? Find out! Be the first to learn about off-market listings. Sign-up for our newsletter now. Learn more about the neighborhood you're looking in. Your next home is just a click away. Contact an agent today! Take our new home buyer's quiz. Download our latest market report. Capturing leads through compelling content will help you automatically add new contacts to your real estate CRM, where you can assign them to a relevant email campaigns for follow-up. Real Estate Blogs Establish Authority Having a real estate blog is the ultimate online relationship builder. When you deliver content that is relevant, valuable and personal, you create an engaging online experience for your visitors. This often translates into valuable business relationships. It's all about giving your real estate clients what they want. Valuable content will not only bring visitors back to your blog, but also increases the chances your posts will be shared. The best real estate blogs answer the top-of-mind questions their clients have. Consider writing real estate blog posts on topics like: What does a real estate agent do? How much do I need for a down payment? Why do I need mortgage pre-approval? When is the best time to sell my home? How do I prepare my home for sale? Imagine one of your clients isn't sure about a part of the home buying process. Sending them a link to a blog post that answers their questions and addresses their concerns can make a big impact. Credible content builds trust and expertise – two qualities your clients are looking for in a real estate agent. Not only do these qualities build your client base, but reputable news sources can take notice and ask you to provide a quote or guest blog post – which are free publicity for you! 5 tips to get started with real estate blogging Use emotion and storytelling "Emotion and storytelling have been part of how we communicate with each other and inspire action for thousands of years." Be yourself and be interesting. Allow your passion to come through your written word to inspire an emotional response from your readers. Stay true The whole point of starting your blog is to put your unique spin on the real estate industry and putting out that content into the digital sphere. While feedback from peers and colleagues about on your blog content is important, don't let it sway your voice or style – it's the most crucial aspect of blogging. Showcase what you know Don't hold back on showcasing the encyclopedia of insights you've accumulated over the years – it will be what differentiates you from your competition. Remain consistent There is nothing worse than starting to follow a blog that you really relate to and then find that they only post once every three months. Plan a schedule of topics with target dates for each month – and stick to it. Keep it digestible In the digital age of dwindling attention spans, nobody has time to read a complete dissertation. Aim for the 1-2 minute reading mark so your audience can properly digest everything you're producing. Follow these suggestions and you'll start seeing the benefits of a real estate blog right away. To view the original article, visit the IXACT Contact blog.
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NAR Study Shows Lack of Affordable Housing Biggest Obstacle to Home Buying
The lack of affordable homes is the top obstacle holding back potential home buyers of all races, but other obstacles to homeownership varied by race/ethnicity according to a new report released by the National Association of Realtors®. NAR partnered with Morning Consult for its latest study, 2022 Obstacles to Home Buying, which explores current obstacles to home buying broken down by race/ethnicity. The report compares the experiences of both potential and successful home buyers across races and ethnicities. The biggest challenges identified are a lack of affordable homes, a lack of homes that fit their criteria, competing with multiple offers, and saving for a down payment. "Record-high home prices and record-low inventory have made the home buying process exceedingly difficult," said Dr. Jessica Lautz, NAR vice president of demographics and behavioral insights. "Our new study shows that while the inventory crisis is affecting potential buyers of every race, nearly all home buyers agree that homeownership is still an important part of the American Dream." The findings show the second-ranking obstacle faced among potential Hispanic buyers was difficulty saving for a down payment. For potential Black home buyers, lack of credit or credit issues was the second-highest concern, while for White and Asian potential buyers it was a lack of homes that fit their criteria. "In the current hot market, people who have traditionally enjoyed homeownership can capitalize on those gains to realize new opportunities. Meanwhile, the market becomes increasingly unaffordable, and the obstacles greater, for those trying to enter the market," said Bryan Greene, NAR vice president of policy advocacy. "NAR advocates not only for existing homeowners, but also for those aspiring homeowners whose entrance into the market is necessary for the economy to thrive." Approximately three-quarters of potential home buyers are currently planning to save for a down payment, which most noted will take between six months and three years. Among buyers who were successful in attaining homeownership, the new report found Asian respondents (51%) were more likely than White (32%), Hispanic (35%), or Black (33%) respondents to say a lack of affordable homes was an obstacle in their home purchase. The second-biggest obstacle White and Asian buyers faced was competing with multiple offers, while for Black buyers it was finding neighborhoods in which the buyers were comfortable.
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You Have an Online Reputation (In Case You Didn't Know)
Your real estate website is your digital first impression. Today's buyers are more likely to meet you online than through a showing or other face-to-face event. This is only growing more true as Millennials and Generation Z buyers enter the market. Technology is essential to the lifestyles of younger buyers. No matter whether you're a solo agent or work within a large brokerage, you already know you need a website. But is your website actually producing the business value you expect from it? For many in the industry, the answer is no. The website isn't making the strong first impression you want and deserve. When agents first get started, it's not out of the ordinary to post a simple website as soon as possible and hope for the best. But your website is more than just a brochure that introduces you. It draws the right people to your door and helps turn visitors into customers. Even if your website isn't doing much for you right now, it's never too late to change your strategy. Done right, your website has the potential to work for you 24 hours a day, seven days a week, even while you sleep. It is the key to growing your practice while maintaining a healthy work-life balance. Your Website Tells People What to Expect from You – Is It Sending the Right Message? Your website communicates more than just what's on the page. Yes, visitors are looking through what you have to say about yourself and your business. But they are also reading between the lines, making decisions in seconds. They judge your digital brand based on your website's user experience. User experience is everything that impacts a person while they use a website, yours or anyone else's. It includes the look, feel, navigation, speed, ease of use, and how well the website helps someone to meet their needs or answer their questions. Some of these factors can be very subtle. Developers and designers spend thousands of hours figuring out how to deliver the best user experience for a given website. Luckily, because user experience incorporates so many different elements, there are always plenty of ways you can improve it — even if you don't have dazzling technical skills yourself. Let's look at some of the biggest elements that influence your digital reputation: Ease of Navigation The most important topics on your website should be reflected in the top navigation bar, where they only take one click to find. It's wise to avoid having any information that takes more than three clicks to reach. If you can't avoid having some "buried treasure," make sure your site has a good search function. Mobile-Friendliness An increasing number of people use a smartphone as their primary or even only method of going online. A truly mobile-friendly site is responsive, meaning it changes to fit the display size and inputs available for a smartphone or tablet user. Even older websites can often be made responsive in a few clicks. Professionalism What does it mean for a website to "look professional?" Professionalism is communicated by things that are easy to take for granted: The site has a consistent layout, color scheme, and fonts, relevant imagery is used, and everything is organized in a way that makes sense. Trust Markers "Trust markers" are things that help frame you as a credible and established expert. In real estate, the most important are seals and logos you're entitled to use as a member of a professional organization or holder of a recognized certification. Helpful, Informative Content Content is anything you publish with the goal of helping others make more informed decisions. Blogs and video are the most common forms of real estate content. They provide a reason to explore your website in detail. They can also help you capture traffic from relevant online searches. Information About You and Your Practice You are your most important brand asset — the star of the show. The best way to make an introduction is with a video message first-time visitors can use to learn about you. Answer their big questions: What makes you different? Who do you help and how? Easy Ways to Get in Contact When someone contacts you for the first time, seconds count. Make it easy for them to connect by phone, email, social media, or text. Alerts from your website can help you respond more quickly. Your Current Listings Last, but certainly not least, your listings should be reflected right on your own website. MLS gives you plenty of options to incorporate your active listings. When visitors can browse listings directly from your website, they are much more likely to reach out to you or subscribe to your email marketing list. To view the original article, visit the Delta Media Group blog.
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[Podcast] Decoding Real Estate: Growing Business through Your CRM with Ricardo Bueno
You hear the acronym "CRM" all the time in real estate, and you probably even know it stands for Customer Relationship Management. But... are you really managing it? Ricardo Bueno, from Follow Up Boss, can help. His first take? "Your phone is not your CRM!" Ricardo joins Decoding Real Estate to offer strategies, tactics and checklists for utilizing a CRM to its fullest potential. Get tips for managing your contacts, mastering the software, automating "busy" tasks, engaging your sphere, how to revive your touchpoint campaigns, and how to evaluate and segment your database. Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow Download high converting campaigns And be sure to check out these helpful and relevant links: Follow Up Boss Realtors Property Resource To view the original article, visit the RPR blog.
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Friday Freebie: 2022 Home Seller's Guide
With record-high housing prices comes record-high commissions. However, getting a listing in today's low inventory market? It can be a challenge. That's why in this week's Friday Freebie, we're highlighting a free guide for home sellers that's great not just for educating existing clients, but as a lead magnet to attract more seller prospects. Read on to learn how to get your free copy! Free download of the 2022 Home Seller's Guide template, courtesy of Zurple Selling a home is an involved and complicated process. When consumers are beginning to consider selling, they first research what they should know before diving in. Zurple's 2022 Home Seller's Guide template is a comprehensive resource of everything a potential home seller needs to know: Common real estate terms The timeline of selling a home How to hire an agent How to price a home How to prepare a home for sale How to evaluate an offer The ins and outs of closing a sale What to know about moving day And more! You can share this guide on social media, on your website, in person, via email, and more. Put it behind a lead capture form on your website to ensure you get the contact information of potential parties. The guide is brandable, with space not only for your contact information and logo, but it also concludes with a page featuring your bio and a call-to-action. You can link that page to your email or a CMA request landing page to acquire even more leads. Ready to get started finding more seller leads? Download the 2022 Seller's Guide template now!
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Tips for Working Harder and Smarter Your First Year in Real Estate
A good friend of mine is approaching the end of her first year in real estate. An established interior designer comfortable running her own part-time business, Sara is also a busy mom and active community member. Multitasking during her rookie year was not the biggest challenge Sara faced. She simply needed to either add more hours to the day or outsource certain aspects of her life. Here are some ways Sara worked smarter and not harder this year and still found time to engage with her family and friends and maintain a work-life balance that suited her growing career. Meal Preparation One of the biggest challenges working professionals face is what I like to think of as the six o'clock scramble. Whether you are coordinating after-school activities, walking pets, or stuck in rush hour, getting a healthy meal on the table is an exhausting and exhaustive daily accomplishment no matter who is tackling the domestic duties that day. To help alleviate the burden, but still stay on budget, Sara used a meal kit delivery box like Hello Fresh or Blue Apron to save on grocery ordering and pick up. Capitalizing on the opportunity to engage her children and teach them a new skill, Some bigger cities offer commercial "make it and take it" meal assembly services like Let's Dish! Many households find preparing many meals at one time (freezing or lining labeled containers in the refrigerator) greatly cuts down on daily cleanup and helps reduce the temptation to eat out or order takeout. House and Yardwork For many working adults, there comes a point in our careers where our earning potential allows us to outsource house and yard work, either regularly or on an "as needed" basis. If your monthly budget and savings goals allow for a house cleaner or lawn care service, having even a few hours of assistance each month can free up your time to spend with friends, family, self care, networking or growing your client base. In Sara's case, her rookie year happened to be in the prime of the Coronavirus pandemic. With everyone home for the better part of two years, Sara's entire family pitched in and got creative with how and when they worked on school, jobs, and cared for their new dog. She also admits to folding many piles of laundry during her daily team briefings on Zoom. Streamlining Networking Already accustomed to working with clients in her interior design business, Sara had a solid client base but a different need for communication and marketing in a complimentary industry. She already knew the value of direct mail, referrals, and regular check-ins. Within the span of six months, she realized a real estate CRM—in Sara's case, IXACT Contact—was the key to growing her business, staying organized, and managing her time. To view the original article, visit the IXACT Contact blog.
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Second Century Ventures Announces 17 Companies for 2022 REACH Scale-up Program
Second Century Ventures, the strategic investment arm of the National Association of Realtors and the most active global real estate technology fund, announced today the acceptance of 17 companies to the 2022 REACH and REACH Commercial programs. Launched in 2013, this marks the tenth cohort focused on solutions for the residential sector and the fourth cohort dedicated to scaling solutions for commercial real estate. "The innovative companies that have come out of the REACH program over the years have had a dramatic effect on the real estate landscape," said SCV President and NAR CEO Bob Goldberg. "The influence of technology in this industry is undeniable and the entrepreneurs in REACH continue to redefine our understanding of what is achievable today. We are so excited to work hand-in-hand with these pioneering companies to ensure that Realtors® remain at the forefront of the real estate industry." Companies selected for the 2022 program represent a diverse range of solutions across the real estate ecosystem, including innovations in inspection, appraisal, fractional property ownership, lead generation, due diligence, underwriting and tenant retention, among others. Collectively, these companies have raised more than $200 million in funding and represent a combined valuation of $1.4 billion. "This year marks multiple significant milestones in NAR and Second Century Ventures' legacy of innovation," said Dave Garland, managing partner, Second Century Ventures. "Not only are we celebrating the depth of a 180-plus company strong portfolio and the continued expansion of the REACH program, but we are also scaling some of the most ground-breaking technologies the industry has witnessed to date. The 2022 NAR REACH and REACH commercial programs represent the top new companies in property technology, whose teams are as talented as the innovation they deliver." Companies accepted to the 2022 REACH and REACH Commercial programs are as follows: REACH 2022 Courted: Professional networking platform empowering agents to make better data-driven marketing, hiring and referral decisions. Fractional: Collaborative, full-service, community-driven real estate investing marketplace. Inspectify: Applies the latest technology to make inspectors more proficient and effective. leadPops: All-in-one solution to drive traffic, boost SEO and increase both volume and quality of leads. PLACE: All-in-one platform for top producers delivering unparalleled consumer experiences. Perchwell: Unifies real-time market analysis, listing data, seamless client collaboration and reporting. Reggora: Appraisal management platform delivering unprecedented efficiency and agility. Revive: Brings certainty to the renovation experience to homeowners across the nation. REACH Commercial 2022 Arx City: Underwriting and market intelligence platform to source and evaluate optimal development projects. B-Line: Facility management and emergency alert platform empowering owners and occupants safe return to work. CREtelligent: Innovative due diligence solutions, analytics, and professional insights for commercial real estate acquisitions. LeaseUp: Collaborative commercial real estate platform for brokers to manage projects, create polished output for clients and centralize communication. Matrix Rental Solutions: Universal rental application platform built to deliver efficiency and inclusivity for renters and landlords. SPACKLE: Connects service providers with commercial occupiers to manage and fulfill maintenance and improvement requests. Stake: Empowers renters' savings journey through cash back and financial tips, enhancing tenant retention and financial stability. STRATAFOLIO: Streamlined commercial property management platform to save time, increase profits and reduce manual work. WhoseYourLandlord: Turns resident reviews into operational insights helping home providers increase resident retention and satisfaction. The REACH program is led by Executive Director Kia Nejatian, and the REACH Commercial program is led by Executive Director Bob Gillespie. REACH offers a robust curriculum including education, mentorship, exclusive networking opportunities and significant exposure to the global real estate marketplace. To learn more about REACH and how you can get involved, visit nar-reach.com.
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How to Build your Neighborhood Database From Scratch
As a real estate agent, knowing who you are marketing to is essential. Luckily, there are many ways to get there, and each process is different based on your approach. Some may be obvious like your sphere of influence, past clients, or even a social media friend list. But did you know that creating a prospect list for any neighborhood is quick and precise with RPR? In this article, we'll show you how to create a highly targeted list of homeowners for any geography that can be imported into your CRM to aid in future direct marketing efforts. Use RPR to Build Your Database RPR's Mailing Labels feature also includes a CSV export, which provides REALTORS® the ability to create prospecting lists with up to 2,000 records (residential or commercial property owners) each month. That means with RPR you have the ability to export direct mail contact information to your CRM for any neighborhood. Here is an example of the general fields in each export: Step by Step: Exporting Property Owner and Address Data From the RPR homepage, select Research and choose Map Search. You'll arrive at the RPR map. Now using the main search bar, change: TYPE/STATUS: Check Public Records PROPERTY TYPE: Select your preference here. For this example, we'll use Single Family. Now enter the general geographic area in the LOCATION search field and then select the search button. The map will update. Now pan and zoom the map to find the neighborhood you're focusing on. Once you do, it's time to draw a boundary around the neighborhood. Select Draw and choose Polygon (If you prefer, try one of the other options: Freehand, Radius, or Box). Using your mouse, click on the map to begin creating your geographic area. Once you've connected the last point, a dialog will appear. Click Search this Area. Map pins will display on the map representing each home in the area. Now select the Mailing Labels button above the map. The Mailing Labels dialog will open with three sections to complete. LAYOUT: Here we'll choose the CSV option because that will become the base file you'll import into your CRM. CUSTOMIZE: In this section, you'll choose the address and owner name format. First select the Address Type: Property or Tax Billing. If you select Tax billing, you can also choose to Eliminate Duplicates. Next choose how you want the labels addressed: Owner Name, Owner Name "and/or Current Resident," "Current Resident" and Custom Name. Since our goal is to populate a CRM database, let's check Owner Name. FILTER: In this section, you can filter contacts by occupancy type, Do Not Mail and those with incomplete addresses. Begin by selecting Occupancy Type: All, Owner-Occupied & Absentee Owner. For this example, we'll choose All. Then using the spreadsheet, we can then look to the mailing and site address to identify absentee owners. Now choose Export to generate your list. Create prospecting lists with RPR Collecting the names and addresses of homeowners you want to market to is pretty painless using the RPR Mailing Labels capability. Hopefully you were able to follow these steps and generate an exportable list for your geographic farm area. Look for future articles on how you can use Google Sheets (or Excel) and RPR to augment your list with new fields of data. To view the original article, visit the RPR blog.
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What Should You Expect from the 2022 Real Estate Busy Season?
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5 Tips for Increasing Your Income as a Solo Agent
So you did a great job this year, but you think you could do more. You've read the books. And most entrepreneurial reading materials will give you advice, but mostly vague tips that apply to everybody -- instead of your individual business needs. What can a solo agent do to increase their income next year? Here are five tips for solo agents to increase their income: 1. Trim the Fat This is a very obvious way to increase the output of your business—but what is not very obvious is what needs to be trimmed. At the top of the list of things to cut are typically things you are paying for that don't return their investment. What about what you are NOT paying for? Make a list of tasks that you do on a daily or weekly basis, then write a dollar amount for what you estimate that generates you. If time is money, you should also cut things that are not contributing to increasing your income. 2. Outsource Some Tasks One of the best ways to trim the fat is by outsourcing some of the tasks that take too much time, you don't like doing, or you are not an expert in. Some agents will hire transaction coordinators or personal assistants. Some agents will hire a local marketer to write all their content. We would recommend also looking into some services that can automate these tasks for you. 3. Have Systems in Place You can sign up for all the tools you can afford, but they don't mean anything unless you are actually using them. This applies primarily to CRMs, but can pertain to almost anything. For example, if you outsource your social media posts, you should know what to do when somebody comments on a post or sends a direct message. How do you utilize that service to generate more leads that turn into real estate transactions? 4. Stay in Touch Most notably, all successful agents that have been in the industry for 10+ years will tell you that keeping in touch with your contact database is crucial to having a business that will perpetually run itself. By leveraging email marketing, social media marketing, or even picking up a phone—you are building relationships. Those relationships that you build today are the checks you will be cashing tomorrow. 5. Work on Increasing Your Average Commission To double your income, you don't necessarily need to double how many homes you close. You can focus more on optimizing your processes and the end result. By following the steps in this article, you can save time. To increase money, you can also put an emphasis on increasing your comissions. This can be by selling higher priced homes or increasing your comission. To view the original article, visit the Zurple blog.
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How to Use Digital Flyers to Market Your Real Estate Business
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Complete Guide to Growing Your Business with a Real Estate Virtual Assistant
As your real estate business grows, you will find yourself spending more time on administrative tasks, follow-up calls, and staying on top of an ever-complicated schedule. Eventually, you will reach a plateau. You know you need to bring on some help, but what is the best way to do it? A real estate virtual assistant may be the answer you are looking for. A real estate assistant can make your business more efficient and organized by taking over mundane administrative tasks. Your valuable time will be freed up to dedicate to growing your business or simply enjoying a better work/life balance. What Is a Virtual Assistant? A virtual assistant, or VA, is an independent contractor or employee who handles support services and administrative tasks remotely. A VA can be an employee, independent contractor, or temporary employee and work full-time, part-time, or on an as-needed basis. What does a virtual assistant do? It depends! There are many types of virtual assistants ranging from customer service and bookkeeping to social media management, data entry, and graphic design. A virtual real estate assistant has the specific experience necessary to support your business. What is a VA in real estate? A virtual assistant for real estate helps with scheduling, office management, inbox management, answering phones, and providing other administrative support. How a Real Estate Virtual Assistant Can Support Your Business Now that you have a basic idea of what a VA is, what can a real estate assistant do? Real estate virtual assistants handle everything from general office management and answering the phone to managing your schedule and inbox, data entry and database management, and sending follow-up emails. A real estate virtual assistant can be your right-hand man, giving you the support you need so you can focus on more important tasks that grow your business. Before hiring an assistant in real estate, it's important to consider the tasks you want to delegate. There are some tasks perfectly suited to a real estate administrative assistant and some duties that require a licensed real estate agent or someone with specialized experience. Here are examples of virtual assistant duties your real estate VA can handle to help your office run smoothly and assist your entire real estate team. Basic Bookkeeping A virtual assistant for real estate agents can take care of simple, but time-consuming bookkeeping tasks that help you understand the financial health of your business and track important metrics, especially in a team setting. Sales reports Income and Expense reports Profit and Loss reports Tracking mileage and expenses for tax purposes Administrative Tasks The standard duties assigned to a virtual real estate assistant involve administrative support. Your VA can act like a virtual secretary or personal assistant for a single agent or an entire team. The typical virtual assistant job description includes: Inbox triage and responding to emails (that do not involve transaction details and information they are not qualified to handle) Drafting letters and emails Answering incoming phone calls Setting up team meetings Recording meeting minutes Research How much time do you spend on research each week? A real estate virtual assistant can help you stay on top of market conditions, prepare for meetings with clients, and give clients the most up-to-date information. Your VA can not only handle research for you, but organize data in reports that are easy to read. Here are some common research points in which your real estate assistant can help. Market trends Mortgage rates First-time buyer programs Upcoming development and amenities in neighborhoods Gather information for comparative market analysis (CMA) Available properties that fit a buyer's guidelines Listing research (Which listings are on quiet streets? Which listings are pet-friendly with large, fenced yards?) Marketing While there may come a time when you want a dedicated team member for marketing your business with specialized experience, virtual real estate assistants can be excellent at staying on top of your marketing and branding efforts! If this is important to you, you'll want to look for a VA with writing and/or design experience. Social media management Email campaigns Content creation such as infographics, resources, and blog posts Researching content ideas Listing fliers and listing descriptions Direct mail materials SEO management Track marketing campaigns Buyer packets Data Entry and Database Management Managing databases and data entry probably take up a lot of your time, yet accurate databases are at the heart of your lead generation efforts. One of the most crucial ways in which a real estate personal assistant can help is handling your data entry and databases to make sure you are always working with accurate, up-to-date information. Submit and update MLS listings CRM data entry Updating your CRM with notes on leads Cleaning up your CRM to remove duplicates and errors Reporting Sales Support Did you know a virtual assistant for real estate can be a valuable part of your sales team? Here are some virtual assistant duties that help you close more deals. Research seller and buyer leads Make sure your CRM is updated with notes on leads Cold calling and prospecting Weekly performance updates Lead screening to make sure your time is spent on qualified leads Scheduling and Calendar Management A successful real estate agent has a busy calendar. It's easy to miss an important deadline or appointment without someone staying on top of your schedule. Realtor assistants are helpful for finding the time you need to meet with a client and avoiding double bookings. Their virtual assistant responsibilities can also include tracking important events, tasks, and deadlines. These events may not require specific action or the agent's presence and otherwise wouldn't show up on their calendar. For example, listing agents can benefit from a VA scheduling home showings to make sure sellers have time to vacate, prospective buyers have time for a walkthrough, and there are no overlapping showings. A VA in real estate can even handle booking and scheduling a listing photographer, cleaner, and home stager. Other Real Estate Virtual Assistant Tasks A virtual assistant for Realtors can handle almost any task within their ability to support your business. Here are examples of other duties you may include in your real estate assistant checklist, depending on their skillset. Updating your website with fresh blog posts, sales statistics, team information, and more Solicit feedback and reviews from customers Arranging closing gifts for buyers or sellers Making travel plans Personal assistant duties like scheduling family events Onboarding and recruiting agents How to Hire a Virtual Assistant: Creating a Real Estate Assistant Job Description and Pricing Is it time to hire a virtual assistant? As you can see, there are many ways virtual assistants for real estate can help you grow your business and improve your work/life balance. A real estate virtual assistant is also a cost-effective solution with duties that are easy to tailor and change to fit your needs. Follow these easy guidelines to get the most benefit from real estate virtual assistant services. Know What Services and Help You Need Before starting your search for virtual assistant real estate services, have a good understanding of the tasks and duties you want to assign them. If you're struggling to decide what you should delegate, you may find it helpful to track how much time you currently spend on the tasks above. Which tasks take up the most amount of time and can be done by someone else? Don't make the mistake of trying to assign too many duties to a single personal assistant. Not only will they be overwhelmed; they will also be ill-equipped to best handle the duties they are assigned. Try to focus on one or two areas above to manage or a range of similar tasks. Make sure you are assigning tasks that can be performed by an unlicensed real estate assistant. NAR provides a helpful overview of state regulations for unlicensed real estate assistants. For instance, Georgia does not allow unlicensed assistants to make cold calls, but California allows assistants to make cold calls with some guidelines. Create a Clear Real Estate Assistant Job Description The next step is creating a virtual real estate assistant job description. This is a useful step even if you are hiring through a VA company because it clearly defines your expectations and helps you find the right person for the job. Your job description may include a real estate assistant checklist of duties you want your VA to perform. As you prepare a job description, you can make sure you create clear procedures for each duty that are easy to follow. This will help your real estate assistant seamlessly become a part of your business. Finding the Best Real Estate Virtual Assistant With a good idea of the help you need, you're ready to start the search for the real estate administrative assistant of your dreams. You'll find several options for hiring virtual assistants. The best option will depend on your budget and job description. Here are some questions to ask yourself to narrow your focus. Do you want to handpick a VA or go through an agency? Real estate virtual assistant companies often specialize in certain areas. Some agencies connect you with US-based virtual assistants while others offer overseas VAs. Some have a certification process and specialized VAs if you're looking for a marketing specialist, someone with a graphic design background, or a VA with real estate experience. If you want to do the screening and hiring process yourself, Upwork or LinkedIn may be the best option. Do you want them to be US-based? You will pay more for a US-based virtual real estate assistant, but they can be in the same time zone and better suited to more complicated tasks. If you are solely looking to outsource administrative VA duties, an overseas VA can be a good fit. Do you want a high-level real estate assistant with industry-specific experience? Look for a VA agency that specializes in real estate. One example is Summit VA Solutions with a 160-hour real estate-based training process, college-educated overseas virtual assistants, and an internal support team. Do you want to delegate tasks that require specialized experience? If you are looking for an assistant to primarily help with designing marketing materials, social media management, marketing campaigns, or bookkeeping, this should be the primary focus of your search rather than a general VA or real estate assistant. Virtual Real Estate Assistant Pricing How much does a real estate virtual assistant cost? You may pay anywhere from $8 to $50+ per hour. Some companies charge a monthly fee instead with an average cost of around $1,500 per month for a full-time overseas VA. There is no way to give you a general virtual assistant cost as it depends on whether you need a real estate assistant part-time or full-time, whether you go through an agency or hire an independent contractor, and whether you choose a US-based or overseas VA. Once you know the virtual assistant tasks you want performed and have a good idea of a job description, you'll be better able to estimate pricing and decide the best option to hire a virtual assistant. Transaction Coordinator vs. Assistant: Which Do You Need? Virtual real estate assistants are great for maximizing your productivity and handling time-consuming administrative tasks, but this role isn't the best fit for everything. You should also know when it's time to hire someone with specialized experience and knowledge. Virtual real estate assistants and transaction coordinators are often confused with each other. While some VAs can and do perform general transaction coordination services, if you are specifically looking for transaction management, it's best to hire a transaction coordinator (TC). What is the difference between a transaction coordinator versus an assistant? A VA is more like a general assistant that performs a diverse range of tasks like managing your personal and work calendars, updating your CRM and MLS listings, and even scheduling social media posts. A transaction coordinator is a specialized role. A TC handles the administrative tasks and paperwork of real estate transactions. This includes coordinating communication between all interested parties, opening escrow, handling and reviewing paperwork, and managing deadlines. Virtual assistants and transaction coordinators are separate, supportive members of your real estate team that perform different duties to accomplish the same goal: keeping your business in compliance, saving you time on administrative tasks, and helping your business grow. To view the original article, visit the Transactly blog.
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PropTech Firm Revive Launches Presale Renovation App
The Power Buyer category among PropTech startups -- and particularly the concierge sector -- is rapidly growing. Instead of recommending that homeowners rush their property to the market for sale, Revive has a presale renovation program that has helped homeowners maximize their sales price and net proceeds by making key repairs and/or improvements to make the home move-in ready. There are no out of pocket expense for the homeowner/seller as the renovation costs are paid at closing. The best part: it's turnkey. With the app—the most robust available for presale renovations—homeowners get immediate transparency into the process. They can check in on the process, ask questions of the contractor or their Revive renovation team. Homeowners/sellers don't have to lift a finger – except to sign the renovation agreement with Revive. Please see below for the original press release. Real Estate Startup 'Revive' Launches a Presale Renovation App Agent-centric app "reduces stress" by connecting homeowners, agents, and renovation team IRVINE, Calif. — March 30, 2022 — Revive, a leading provider of presale home renovation services and all-cash offer programs for buyers, announced today the launch of its new mobile app – Revive Home. Revive Home is a tool that allows real estate agents and their homeowners to easily track their renovation projects by engaging directly with contractors and their Revive renovation team. Revive Home makes it simple for agents, homeowners, and contractors to monitor renovation project updates by centralizing communication with all parties from the convenience of their phones. Homeowners can use the app to connect directly with their agent, owner's rep, or project advisor, staying current on the renovation progress. Revive Home also offers the direct upload of documents without email. "Home renovation projects are stressful, so we decided to bring transparency to the process, making it easier for homeowners to monitor their presale renovation with Revive Home and reduce their stress," said Revive Head of Engineering Mansoor Bahramand. "This app streamlines communication, allowing homeowners and agents to chat directly with their Revive team to stay up-to-date on their project status. Revive handles everything else. We're all about finding new and innovative ways to make presale renovation as easy as possible." Revive Home is another way Revive makes life better for sellers and buyers to make living easier. The app allows homeowners to continue to be involved in the process without the stress of managing everything themselves. The Revive Home app features: Direct chat with the Revive team Weekly progress reports sent directly to your phone Conveniently manage all your listings in one place Quickly upload required documents Communicate on the go The app is available on both iOS and Android. Learn more at iloverevive.com. About Revive Revive HQ LLC is located in Irvine, California. By fronting the cost of presale home improvements and offering guaranteed trade-in offers, Revive offers agents the opportunity to increase the value of their client's homes. To learn more about Revive, visit iloverevive.com. To view the original article, visit the WAV Group blog.
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Where Most Leads Come From -- and How You Can Cover Your Bases
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How to Stay Connected With Your Growing Clientele
Real estate agents who only focus on generating new customers risk losing the long game. If you want to stay connected with your growing clientele, continuous relationship building is key. This means staying top of mind, expanding your network, and generating repeat and referral business. Your current clients are the ones who can bring you referrals and ultimately more business. Staying connected with your clients is not only vital to your personal brand and business, but to increasing your bottom line over the long-term. Here's how to stay top of mind with your real estate clients: Get to know your clients – beyond their name, number and email Having a list of client names, emails, and phone numbers isn't valuable if you don't have the information you need to build lasting relationships. Developing a rich contact profile for each of your clients is important. This includes details like their contact history, market interests, birthday, and move-in anniversary. Remembering details beyond the basics can go a long way in building lasting connections. It's also these very details that you can use to develop and send relevant, valuable content to your clients. Organize your contact database and make it work for you Using a Customer Relationship Management system (CRM) to collect and organize your client information will help you stay on top of your clients' needs and capture new referrals in one easy-to-manage system. Automated CRMs will send you reminders to check in with your contacts. They will also help organize your contacts by their interests and location. Strategically timed follow-ups are the key to hitting the right balance in communication frequency. Connect with your real estate clientele by sending consistent, meaningful messages As you know, real estate is a relationship business and long-term business success is linked to whether or not you are helping your clients solve a problem. It's important to develop helpful and meaningful content that you can consistently share with your leads and current client base. Here are a few ideas: Send an automated monthly newsletter Monthly e-news is a great way to consistently stay in touch with your clients throughout the year. One touch point every month isn't overwhelming for your clients, but it's also timely enough to avoid being forgotten. Investing in a powerful real estate email marketing platform will give you access to high impact email marketing features that build professional and engaging email campaigns. Use a drip campaign By using drip campaigns, you can automatically send targeted market insights to your clients at the right time. To keep your clients interested, don't make the mistake of spamming them with useless information. Send them data, tips and community snapshots that they can use and take action on. Get social Creating a blog and using social media platforms is one of the best ways to stay top of mind. Be consistently present in clients' social media feeds by posting regularly to remind them of you. This also makes it so easy for them to share content from your blog, drip campaigns, and e-news with their networks. Be the expert your clients know and trust If you are seen as a trusted expert, contacts and clients are more than willing to reach out to you. The best content marketing is about a topic connecting the reader to the real estate industry. This includes topics such as home renovations or new neighborhood amenities. As a real estate agent, you are already familiar with the fact that it's more about the experience than the house. The same applies to content marketing. Your goal is to become a broader resource than an agent. This way, you are simultaneously strengthening your personal brand and positioning yourself as the expert. Remember: Gathering and organizing your client information is the first step You can't be top of mind, send relevant content to your clients, and stay in touch consistently if you don't have your client data organized in a single system. Whether it's through referrals, a website call-to-action, or new, updated information for an existing client, always capture client data and contact information in your CRM. To view the original article, visit the IXACT Contact blog.
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Staging Tips for a Virtual Open House
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What Type of Car Should Realtors Drive?
As a real estate agent, you've probably asked yourself, "Does it matter to my clients what car I drive?" There are many sides to this argument and many points to be made. We've listed these considerations agents should make with regard to their set of wheels, as well as a list of dos and don'ts. Considerations Luxury Vehicles Only Some agents may argue that a car reflects an agent's level of success as an agent. Driving a higher price vehicle indicates to your clients that you're likely succesful at what you do. Besides, riding around in a nice vehicle only elevates your service, right? Match Your Target Demographic Others think it's best to connect with whomever your client base may be. It could be awkward for you to drive your high-earning client in an older vehicle or vice versa. If you live in a rural area drive, an off-road capable vehicle such as a truck may be a better choice. If you service a beach community, you may consider a convertible. Or, if you serve a lot of young families, consider a crossover SUV or minivan. The Most Fuel Efficient Vehicle Available There are many benefits to driving a fuel efficient vehicle. If work with more buyers than sellers, this maybe is what's best for your customer base. Those driving eco-friendly vehicles can also come off as a environmentally conscious Realtor. Your Brand/Your Personal Preference What is your personal branding strategy? Do clients know you as the "cool Realtor" serving a community's up and coming neighborhood? Or the "family Realtor" with listings near great schools? Are you the "fancy Realtor" with luxury and vacation rentals? Whatever you may be known as, make sure your car matches your persona. Dos and Don'ts: DO's: Do make sure your clients are comfortable Do feel proud and comfortable of what you're transporting clients in Do make sure you can manage your personal errands in your car Do make sure your car is clean Do make sure it matches the terrain you are most likely to travel on. Ensure there is enough room for your target demographic—four doors for a family, etc. Have safety features available such as air bags and working seatbelts DON'Ts: Make your client feel uncomfortable Purchase a car you can't afford Drive a car that is too high-maintenance to manage Do have a car that is unsafe Conclusion So, what type of car should Realtors drive? A mix of your client's lifestyle preferences and your personal preference! Real estate is a people business, and ultimately your leads chose you as an agent because they like you. This is not to say that all of the above points don't matter, but ultimately real estate is about connecting with members of your local community. Consider members of your client base first and go from there! To view the original article, visit the Zurple blog.
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Interest Rates Just Went Up. What Does That Mean for the Housing Market?
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Agent with a Can-do Attitude Uses RPR to Build Skills and Crush Goals
REALTORS who use RPR (Realtors Property Resource) to elevate and accelerate their business have some great stories to tell. We've featured quite a few of these in our Q&A "Success Stories" content series. This month's spotlight is on Trevia Ivey-Ojajuni, who has one of the best attitudes we've ever seen in the real estate business. Her hustle and glass half-full outlook is truly inspirational. We first crossed paths with Trevia on our RPR Facebook Connect group, where she is very active and a helpful motivator within the group. We reached out to ask about her RPR success story, and she responded with this: "We don't always have success stories, but that doesn't stop us from doing what is beneficial. I send out reports for sellers and some listed, but with another agent. I like to think I had something to do with that. I didn't get that listing, but I'm persistent. It gets rough with no immediate results, but I'm successful because I know the reports are beneficial, and I'm working on my marketing plan. For me, that builds skills! It feels good to crush personal goals by doing so." Wow! A success story based on the process, not necessarily the results (which will come!). We're so impressed with Trevia's take, we just had to speak with her. How long have you been a REALTOR® and what area do you specialize in? Since 2016, and I specialize in residential: listing, buying and I also work with renters. How were you first introduced to RPR? First, I just want to say that I love the RPR Connect Facebook network and I really appreciate how engaged the admins in RPR Connect are. It really makes a difference to know that people are actively looking to help and support us—you don't see that from too many real estate tech sites. My first experience with RPR was actually when I googled "RPR CMA," and the results came up: "a tool for REALTORS® to help with a CMA." It was so helpful! This is what they should mention in those new agent training classes! RPR is online and available to every REALTOR® through NAR. Everyone should use it! I lean on RPR for everything I do. I give my clients more data, more options, more market info. They can then look at all these options and make an offer or determine list prices. I promote it to everyone I talk to, especially newer members. Trevia, your posts on the RPR Connect Facebook page are so positive and helpful to members. Tell me about your great attitude towards prospecting. I was trying to determine what my niche was, and I wanted a way to find sellers. So I decided to focus on an area that isn't as popular in this market: distressed owners, with pre and foreclosure citations. I was doing normal prospecting through postcard mailings, but I switched it up because I wanted to do something with my SFR (Short Sale and Foreclosure Resource). It's a designation available through NAR, and it focuses on various home seller skills, including short sales and foreclosures. I focus on people who are going through the foreclosure or pre-foreclosure process and help them list their homes. And you're using RPR to do that? Yes, my brokerage, Coldwell Banker, has a program called SAFAssist, which provides legal assistance for CB agents and customers, to help them understand and complete the process. So, first I find the distressed properties and owners in RPR through the mapping and prospecting tools. Then, I create a Property Report and a Seller's Report, each modified with just one page each, and show the RVM® (Realtor Valuation Model®) for the property and then provide a personal note via the "Add a personal page" feature in RPR Reports. I draft a letter that puts people at ease to let them know what I'm trying to do to help them. And I offer assistance to help them list their home. I follow up with the SAFAssist flyer, which explains the program. I send the first page of the property report, with the RVM, to hook them. They see what their property is worth. I let them know that they have equity and it might not have to be a short sale. Then I follow up with the complete report when they respond (none have yet, but I'm sure it will work if I stick to it!). Niche prospecting plans like yours are a long run game. At the end of the day, I feel confident in my process. I'll continue to crush my own goals. This is what I want to do and focus on. Positive vibes, not negative. Sure, I post on social media the successes I've had. I got into this business to help first-time buyers achieve a home. I walk them through the process, and I get them to the lenders, and I love posting those stories to social media. I love helping people get to a goal they thought they couldn't achieve. I post on Nextdoor a lot. And of course, there's friends, family, word of mouth. That's my regular marketing sphere. This niche target of distressed homes is a whole different focus and side project. But I'm committed to it and products from my brokerage and NAR are helping me. What's one of your favorite or go-to features of RPR? My favorite is the mobile app. When I'm out and my location picks up what's going on in that area automatically—Boom! I know what's going on. When I'm on the go with buyers, I pull up RPR and just like that, I know everything about the area. I also really like how the app and the desktop version are in sync—I love that. I also appreciate the RPR Learning Center, all the free classes and training. The prospecting webinar and the farming eBook, I love the formulas in there. It really helped me see what I was capable of doing with tools from RPR. Any stories about how you've used RPR to "wow" a client? (laughs) Oh yeah, when I was working with clients last year, they were first-time homebuyers, and they found a place and wanted to put in an offer. I pulled the CMA right there in front of them and they were impressed! They had previously worked with another agent, and they said, "You're really impressing us, because our last agent had to leave all the time. She had to go to her laptop at her office…" That delayed their opportunity to put in an offer. We did the offer right there at the showing! That data I shared with them really made an impression. I couldn't have done it without my RPR app. As you can see, Trevia is really working hard to make a difference in real estate and to help her clients achieve their dreams. And she's using RPR to cast an even wider net and market herself to a specific, niche group of homeowners. You can learn more about the tools and features that RPR offers by visiting the Learning Center. There are on-demand videos, live webinar sign-ups, and printable guides to help you sharpen your skills. Good luck Trevia, and thanks for spreading those positive vibes! To view the original article, visit the RPR blog.
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How to Convert an Internet Lead via Phone
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How Do Real Estate Teams Work?
Are you thinking about joining a real estate team or even building a real estate team to grow your business? You probably have a very important question: How does a real estate team work? Real estate teams work by being both efficient and effective. They are a development in the industry that is allowing agents to reach new heights in their careers while giving clients the best possible experience. What Is a Real Estate Team? A real estate team is two or more real estate agents who split commissions and work together toward a common goal. This team can be as small as two agents or it can have five or more licensed and unlicensed real estate professionals. With a team structure, the team works collaboratively to generate leads, manage listings and clients, combine marketing efforts, and develop professionally. How Do Real Estate Teams Work? Real estate teams are a collaborative effort. Team members work together and support each other with every client, and clients take notice. A client can contact any team member to answer any questions they may have, even if they are primarily being served by another agent on the team. This gives clients access to a real estate agent at almost any time of the day, helping them to relax and enjoy the real estate experience. The more positive your client's experience, the more likely they are to recommend your services. The team leader is at the heart of how the real estate team works. The leader often serves as a mentor and generates most leads for the team. They help guide other team members toward the common goal, set up systems to support the team, recruit or hire new team members, and manage how the team is run. Here's a look at some of the most common areas of real estate team operation. Working Toward Common Real Estate Team Goals One of the key elements of the team operation is working toward a goal. Real estate team goals are developed by the team leader and ideally broken down into short-term and long-term goals that can be tracked. While revenue is important, top real estate teams also set goals that support a sustainable business model and foster professional development and future referrals and leads. How do real estate teams work toward their goals? Through training, mentoring, collaboration, shared resources, and effective systems in place. A goal may be split evenly among team members, or several goals can be set with each team member working toward their respective goal that's best suited to their skills and contributes to an overall team goal. Real Estate Team Commission Split: How Do Real Estate Teams Split Commission? How do real estate teams get paid? Real estate team compensation for team members can be done in many ways. Members can have a flat rate if they are on a salary, the commission can be divided by set intervals, or the commission can be split based on performance. When building the team, the team leader should give plenty of thought to the right real estate team compensation model. Keep in mind the brokerage split usually stays the same. Team members will need to split the commission they receive. In most cases, the team leader receives anywhere from 20% to 50% of the total commission earned depending on their role. Real estate team splits may be determined by the team structure and duties. Some teams create a real estate team commission structure based on their goal, such as growing referrals. No matter which real estate team commission split you decide on, make sure it's reasonable, not too complicated, and in writing. This compensation model should be included in your real estate team agreement. Real Estate Team Structure Defines How Real Estate Teams Work The next crucial element of how a real estate team works is how it's structured and the duties of each team member. How to structure a real estate team will depend on the goals you have set and how you plan to run your business. Two-person teams can be comprised of two top real estate agents who pool their resources to grow their business and generate more leads. A larger brokerage team can include a team leader responsible for listings, two, five, or more buyer's agents, and a host of support team members such as showing agents. All real estate agent teams are different. Think of the real estate team structure as the blueprint for how the team works and how responsibilities will be shared. Shared Responsibilities and Collaboration One of the benefits of working on a real estate team is collaboration. Team members help support each other's clients and grow their business together to make everyone more successful and clients happier. This collaboration may involve bouncing marketing and open house ideas off each other, turning to team members with specialized knowledge, or brainstorming sessions to improve day-to-day operations and reach long-term goals. Even though the basis of every real estate team is collaboration, team members specialize in tasks. Real estate team roles defined with a clear team structure are important to make sure each team member is doing what they do best, all important elements of the business receive dedicated attention, and metrics can be tracked efficiently. Real estate agent team responsibilities are usually divided among team members as follows: Listing Agent(s) – CEO or Team Leader Listings – Specialists to Generate and Promote Listings Buyer's Agents – Buyer's Specialists Support – Transaction Coordinators, Assistants, Administration Marketing and Communications – Specialists in Advertising and Listing Promotion Many teams exist because single agents realize that there is too much involved in real estate transactions and day-to-day operations to effectively do it all for every client. That is why teams, and specialization on those teams, has developed so strongly in the real estate industry. Training, Education and Professional Development You completed your training and obtained your real estate license. Now, you may realize that nowhere in your training did you learn how to secure business for yourself. Therefore, to progress into the best real estate agent possible, you need to find support and a mentor. This is exactly what a real estate team can offer. Real estate teams can be a powerful tool for new agents to develop the skills and knowledge they need to become successful on their own. Many teams have weekly training sessions where agents will share successful tactics they have implemented. These sessions can be on anything from how to talk to new clients to how to effectively work with investors. Teams provide an educational opportunity that is difficult to replicate elsewhere. New agents are not the only ones to benefit from continued training. Experienced real estate agents know that you must evolve and be continuously learning if you want to become a top producing agent. Real estate teams work with you to help you achieve that goal. This opportunity for professional development fostered through collaboration and mentoring from agents with different specialties is a core element of how a real estate team works together. Shared Resources How does a real estate team work to make the best use of resources? Most real estate agent teams pool resources to reduce costs and increase revenue. Teams can share resources that are expensive or challenging to acquire and manage on their own such as: Leads Marketing resources Software for customer relationship management (CRM) and transaction management Personal assistants Transaction coordinators This approach gives team members access to a breadth of resources and tools that help them reach their full potential. The team can also better generate and capture leads with systems in place for social media marketing, phone calls, and more with less time spent on administrative tasks. Legal Considerations for Real Estate Teams There are many important considerations when working on or creating a team. Here are just some areas that must be considered to remain in compliance with state real estate regulations. Real estate team names must follow any state regulations. In Ohio, for example, there are real estate team name rules prohibiting the use of the words "real estate" or "realty." Real estate team advertising may have additional regulations. The brokerage name may need to be included prominently, for example. Teams must be supervised by a managing broker. Some states require brokerages to have specific control. In Maryland, the brokerage must designate a team leader who has specific qualifications. Special care must be taken to ensure unlicensed team members do not perform tasks that require a license. Dual agency disclosures are crucial and all team members must be compliant with confidentiality laws regarding shared clients. Benefits of Joining a Real Estate Team Now that you know how a real estate team works, you can probably already see many of the benefits that have encouraged 26% of Realtors to build or join a team. Here are just some of the reasons joining a real estate team may be right for you: Better work/life balance Opportunities to expand your business and revenue Support from fellow agents and administrative team members Opportunities to collaborate and develop professionally through mentorship and hands-on training Providing better representation to clients These are only a handful of the advantages that you can expect to receive when becoming part of a real estate team. Evaluate your current situation and determine if any of these benefits could positively impact your career! To view the original article, visit the Transactly blog.
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How Your Website Can Be a Resource
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What Kind of Real Estate Agent Do You Want to Be?
Ever wondered if your personality resonates with your profession? Wouldn't it be ideal to have a profession that goes in hand with your personality so you can always be yourself and not have to pretend to be someone else? If you are a real estate agent that is still trying to find your place in this professional space, you are reading the right blog. According to research by T3 Sixty (a real estate research firm), there are four personality types amongst real estate agents broken down into two groups. Prospectors and Converters: These are agents that love to pursue leads, make lots of follow-up calls to strangers and use every technique to close and book those deals. They spend most of their days calling for dollars. Networkers and Marketers: These are agents that are most interested in building long-term relationships with clients. They believe that building relationships will help them get more referrals and repeat business. They spend most of their days meeting referrals and working with clients. The next question you would ask yourself is, How do I do know which kind of agent I am? The answer is simple: if you are a high-powered, hard-driving salesperson, then you might enjoy chasing down leads. But if you are like most of the new Realtors, you have a different concept. You want a business where your contacts, clients and reputation and strong marketing system are driving your success. One of the most important aspects of a networker/marketer is to build relationships. You might wonder why it is important to build relationships. When you focus your marketing strategy on building relationships, then you are building a network of people who are likely to recommend you to others, and past clients are likely to use your services for their next move, too. You become the number one agent in a very exclusive and beneficial niche: your contacts. The more people you know, like and trust, the more referrals and repeat business you will get. Essentially, the next question arises, How do you make it work? How does the relationship-building strategy work? Let's break it down into two basic steps. Build your contact database: Regularly add contacts to your database, especially those that have a higher probability of recommending you to others. Having a good real estate CRM can make all the difference in not only storing contact but also having the tools for building those relationships. Even if you start from scratch, you should be able to create a database with 25-50 contacts just from your friends and family alone. Each week, you can keep adding on to the database. Staying in touch: Once you have set up your contact database, your next goal is to stay in touch with those people every week. Remember that the goal is to become their go-to Realtor. To view the original article, visit the IXACT Contact blog.
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Success in Any Market: Why Smart Agents Are 'Future-Proofing' Their Business
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New HomeJab Study Reveals 'Blue vs. Red' State Agent Marketing Spend
After studying more than 43,000 professional real estate photography assignments over the last five years, at HomeJab, we discovered a significant difference in the amount of marketing dollars agents spent for listings before the pandemic and what they spent coming out of the height of the COVID-19 outbreak. First, we found geographic differences in the average listing photography order amount among the nation's five major regions. Second, digging deeper into the state-level data, we found a significant difference in spending by agents in prominent "Blue states" versus "Red states." Prominent "Blue states," including New York, Massachusetts, California, and Illinois, show significant increases in marketing spend for real estate listing photography services since the pandemic. Our research shows the difference is significant: New York: +27.9% Massachusetts: +18.5% California: +9.7% Illinois: +7.7% On the other hand, prominent "Red states," including South Carolina, North Carolina, Texas, and Florida, show either decreases or modest increases in marketing spend for real estate listing photography services since the pandemic began. Again, the differences are significant: South Carolina: -23.4% North Carolina: -16.5% Texas: -0.1% Florida: +6.3% These differences shouldn't be surprising – the fact that these Red states spent less. The banning of open houses happened faster and lasted longer in Blue states. Red states, as a result, were not as dependent on 3D tours and other real estate photography services that help remote buyers make home purchases. Clearly, buyers and sellers in Blue states needed these services and needed them longer than those in Red states, where lockdowns typically ended sooner. A previous HomeJab study looked at the impact of the pandemic on the type of photography services that real estate agents ordered. That study found evidence supporting these spending trends. When the pandemic shutdown almost all open houses, the percentage of video and 3D virtual tours ordered by agents jumped significantly nationwide from 37% to 53% of all photo shoot orders. Last year, as open houses returned, this percentage went down slightly to 48% but remained higher than pre-pandemic levels for 2019. We expect real estate agents using HomeJab to continue to include video and 3D tours as part of their "go-to" photo package for all listings because their reference level has changed. That's also true of the use of aerial photography for listings, and we expect its popularity will continue to grow. It makes sellers happy, and not all buyers are ready for a crowded open house, marking these marketing tools even more valuable for agents. Regional differences The new HomeJab study also found that real estate agents in the West, Northeast, and Midwest are spending more for real estate listing photography services coming out of the pandemic than before the start of the pandemic. Specifically, the numbers show: West: Up nearly 9 percent (8.7%) Northeast: +7.5% Midwest: +5.6% Real estate agents in the Southwest and Southeast either spent more or modestly less for real estate listing photography services since the pandemic began, specifically: Southwest: -0.6% Southeast: +2.8% In terms of average marketing spend for listing photography, we also found that the average real estate listing photography services order was up 5.9% from post-pandemic orders from $216.50 and now averages $229 per order. Regional pricing for average orders also varied. Real estate agents in the West spend the most for real estate listing photography services, averaging $279 per order. Midwest real estate agents spend the least, averaging $200 per order, or nearly 40% less than real estate agents in the West. Northeast real estate agents spend the second least amount, averaging $225 an order. Southeast and Southwest real estate agents' average spend for real estate listing photography services average $229 and $235, respectively. Bottom line Real estate agents' professional real estate listing photography orders proved to be a vital and durable marketing investment in many of the hottest markets during the COVID-19 outbreak. HomeJab research shows that during a time when homes sales struck a frantic pace – and the average number of multiple offers hit a new high – real estate agents still understood the marketing power and client value of visual images for their real estate listings. Post-COVID, we don't expect that to change, and because of COVID, real estate agents may appreciate the value of a professional real estate shoot better than ever. If you are a real estate agent or a professional real estate photographer, you can learn more about HomeJab at homejab.com. Joe Jesuele is the founder and CEO of HomeJab, America's most popular and reliable on-demand professional real estate photography and video marketplace for real estate pros, delivering over 4,000,000 images to help agents sell and rent more than $35 billion in listings.
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Quick Quiz: Are you a digital agent?
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6 Tips for Starting Your Real Estate Podcast
Podcasts have been around for quite a while. They are a fantastic tool when it comes to generating real estate leads, especially if you are able to capture those prospects in the research phase of their buying process. Here are six tips for starting your own real estate podcast: 1. Have a "Gimmick" Just like you should have a unique identifying reason why prospects should use you and not another real estate agent, you should have a reason that people should listen to your real estate podcast. This can be content unique to your area, your personality, a weekly giveaway, etc. Don't just sit there and talk, but have a plan. 2. Start It NOW Don't take too long planning—the only way you will gain any traction is by starting your podcast TODAY. Your first few episodes may be embarassing a year from now, but it's important that you just "do it." Just like waiting months to perfect a website before a launching it is a mistake, not having that online presence will cost you missed opportunities. As time goes on, your podcasts will improve and you will have better workflows to efficiently record new episodes. 3. Have Fun with It Don't worry about copying what has been done before. What works for other real estate agents might not work for you. Don't be afraid try experimenting with concepts you think would work. If they don't work, simply don't use them again in future podcast episodes. It's important that podcasting is fun for you, otherwise it won't be fun for others to listen to. 4. Be Consistent To create a real estate podcast that will generate perpetual residual leads is to have regular weekly episodes. This will train your audience to look forward to your next episode—or have them download all of your archived episodes to listen on their morning commute. 5. Invest in Good Sound Quality Just like purchasing a good quality camera for YouTube videos, the same goes for making an intelligent purchase towards your audio quality. You can certainly record your podcast on your phone, but listeners can tell the difference. This also goes for recording in a properly soundproofed room versus an open room that emphasizes the echoes of your voice. 6. Understand It Takes Time to Grow There isn’t a single product or program on the market that can give you quick results (aside from programs that leverage Google or Facebook advertising). So you'll need to accept that through consistency you can build yourself a sizeable following. Keep at it, and your three listeners can grow into 30, which can grow into even more! To view the original article, visit the Zurple blog.
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9 Best Apps for Real Estate Agents
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Agent Uses RPR to Build Trust, Relationships and Her CMAs
RPR (Realtors Property Resource) user success stories continue to roll in! This month's Q&A is with REALTOR Darlene Dresch. Darlene recently attended a KW Ann Arbor Brokerage team meeting where she had nothing but good things to say about the value RPR provides to its users--especially the CMA builder tools, which she uses almost exclusively to create her CMAs. And according to Darlene, "To build trust and relationships." We definitely want to hear how she does that! Hi Darlene, how long have you been a REALTOR® and what area do you specialize in? I've been a REALTOR® for six years in Ann Arbor, Michigan. And I work in residential real estate, both buying and listing. How were you first introduced to RPR? Three to four years ago I worked with a different team, and one of my coworkers showed me RPR and how to use it to create CMAs. Then someone from our board held a class and showed it to us in action. It was impressive! I realized that RPR was good for relaying and presenting statistical data to my clients. CMAs can be a little intimidating at first, and can take a long time to grasp. Since then, I've never looked back, and now I use RPR to create all my CMAs. At a meeting late last year, we heard you were raving about the value RPR offers, specifically our CMA. Tell me about that. The market right now, it's just so crazy and really hot for sellers. However, buyers are wary. They hear and see a lot out there and they have a lot of hesitancy. And honestly, they're also a little scared. RPR does a good job of keeping their data up to date and extremely accurate. Those other websites (they know who they are!) are not accurate. From week to week and month to month, RPR has everything I need to make my sellers smile and my buyers breathe a sigh. And that's because RPR lets me deliver data and stats and info in so many different ways. RPR has graphs and charts, summaries, maps, reports, top lines and bottom lines. No matter how someone likes to learn or process information, RPR has something for them. Providing my buyers and sellers this information is how my clients make decisions. They feel informed, educated and empowered! RPR gives them the data and education to make those decisions. Why other agents don't use it blows my mind. It would take weeks to compile all that info… I can do five in an hour in RPR. And not to brag, but I've never missed an appraisal after using the RPR CMA builder. Humble brag! And pretty impressive. What's one of your favorite features of the RPR CMA? With the CMA builder, I can find properties that are close by, or I can pull from other comparable areas if there aren't enough nearby properties. The client can see what we picked, what properties are close to theirs, etc. I show them the value in RPR, I don't make it up. I also like to use CMAs for buyers too, to help them on how to craft an offer. To show them recent sales activity, so they don't come in too high or too low. I also really like to use the Refine Value Tool. I can easily make adjustments on renos that have been done and need to be done, I can change it like an appraiser. This type of statistical data gives us so much credibility to what we do and it shows people that we truly have their best interests at heart. And we want them to understand the market as much as we do. Any pain points that RPR helps or alleviates for you? I think a lot of everything in there does. It makes you look differently at your job. I thought I needed an assistant. But now I do everything so quickly, RPR is my assistant! I prove the value of homes, I don't go anywhere else for that. Just use RPR. But sometimes I use my MLS too, for tricky ones. Using RPR and my MLS together is a great hack for difficult-to-price properties. Great tip. Any stories about how you've used RPR to "wow" a client? Almost every time! I show them everything, all bundled up in these pretty report packages. And of course, it's all branded with my photo, my info, my philosophy, my awards, all that stuff. And before the appointment, when they get this package from me, they're like, "Wow!" I get that all the time. I also like to keep up with past clients, so I do a property analysis once a quarter so they know how much equity they have. I do it for my clients as a service, when they're not even thinking about buying or selling. And I think they really appreciate that. I don't hound them or call them, I just send the report that I create in RPR. This helps build relationships and trust. And I think that's what this business is all about. Thanks for sharing your story, Darlene! She's certainly getting the most out of her NAR Member Benefit by using RPR for home valuations, pricing strategies, expert guidance and earning her clients' trust. But don't just take her word for it, put RPR to work for you and your business. Learn more about RPR's CMA builder by signing up for our new webinar: The RPR CMA: Your Spot-on Pricing Tool. To view the original article, visit the RPR blog.
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Friday Freebie: 8 Homebuyer and Seller Checklists
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How to Be Friendly, Yet Professional in Online Chats
Have you ever been in the position where clients or prospects send you a direct message online, but you don't know exactly how to guide them or give them an accurate response? Well, don't worry. In this article, we will explain how you can make communicating easier with clients over chats or emails. Talking over chats with clients is such an important role, and you have to put in as much effort as you would if you met your clients in person. However, the challenge sets in when you don't know what tone to use. It is vital to communicate with your clients and prospective clients in a warm, friendly, but professional manner and avoid being too pushy. Now, let's dive in! Here are a few techniques on how to improve your real estate business by communicating better with leads and clients: Greet Clients Remember to always greet your clients with a warm and friendly tone. This way, they will know that they are welcome and will feel comfortable enough to have a professional bond with you. For example, you can write : Hi Ashton, Good morning. This is [your name] from [your company]. How can I help you today? Pay Attention As a real estate agent, chatting with your client requires a lot of attention and patience. Thus, when clients report a problem to you or explain their situation, you have to listen very carefully because missing even one word could make them feel misunderstood and unsatisfied with your customer service. Tell Them to Hold on Always be honest with your clients. Having them waiting for your response can be exhausting. If you don't reply to your clients' messages on time, you might lose them. It helps to have a team assisting you with your website chats for timely responses. Answering potential client inquiries on time is key to their satisfaction. Sometimes, it's okay if you don't have the answer to a specific question immediately. Just tell your clients to hold on so you can provide a suitable response to their inquiry. Offer Further Help Whenever you answer all your client's questions, ensure that they don't have any further questions. Offer additional help or explain more, if need be. So, at the end of each conversion, ask them the following questions: Is there anything else I can help you with? Do you have any other questions you would like to ask? End the Conversation Appropriately Always remember that a satisfied client will advertise your real estate business, so you have to be nice and welcoming. Also, make sure you provide them with suitable answers to their questions. Ending the conversation is one of the most important parts of communicating with your clients and prospects. How you end the chat determines how they will always remember you. Make sure you have answered all the questions and double-check if the conversation helped them or not. Ask to know if they were satisfied with your service and if there's anything else you can improve to make their experience with your company even more satisfactory. The end of your chat should look something like this: Did I answer your question? Hope to hear from you soon Before you go, is there anything else I can assist you with today? I'm happy to help. Is Using an Emoji Unprofessional? Using emojis in business chats is a debatable subject. Emojis are a way of communicating feelings. We only use them to let the person on the other side of the chat know how we feel. Customers are also human and have feelings too. So, using emojis is another way of making the conversation warm and friendly. However, not all emojis are appropriate for business conversations. Thus, make sure to use only business-friendly emojis in your chats with clients and potential clients. It is also worth noting that using too many emojis might throw the client off. So, keep your use of emojis limited. Final Words If your real estate business is online, then chatting with clients is your way of expanding your business. The more satisfied your clients are, the more referrals you'll get. Adopt a warm, friendly, and professional approach when chatting with your clients. After all, having a positive conversation with your clients will increase your chances of getting new leads and referrals! To view the original article, visit the Realtyna blog.
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Landing Pages: Your Secret Lead Conversion Weapon
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8 Safety Tips to Share With Your Seller
Realtor safety is not just for the agent, it is also for the client and their home. This is a time where their valuables are most vulnerable, so making sure they are secure is vital. Here are some safety tips to share with sellers: Home showings need photos/video, so take the time to secure all valuables (jewelry, art, computers, collectibles), any weapons, family photos, personal information (bills, ID, activity calendars), keys, credit cards, and cash. Lock away any prescription drugs. Tell clients not to show their home without their agent. Thieves and predators look for windows of opportunity, and posing as a real estate agent to gain access to your home is a very real threat. Warn children not to open the door to strangers. Remove house pets during showings. Otherwise, the owner is responsible if anyone touring a home is injured by a homeowner's pet. Be aware – during the end of a showing, thieves will come to the open house and will distract the agent while the rest of the group goes through the home stealing any open valuables. Repair or remove obstacles that may cause a tripping hazard, like a power cord or broken step. Before and after a showing, check that all the doors and windows are locked and make sure nothing has gone missing or been damaged. Report any loss or damage to your REALTOR® as soon as possible. Consider extra security cameras or monitoring when a property is on the market. SentriLock provides another added layer of security to the home seller process. The SentriKey® Real Estate App has controls that put the client in charge of their showings. With features like Access by appointment, homeowners can designate what times and days their home is available for showings. Agents will also receive instant notification when a property is accessed and an up-to-date list of all showings of the property and by whom. Home showings can be a stressful time for sellers, SentriLock is here to provided added security and assurance for you and your client. For more tips on REALTOR® safety, visit nar.realtor. To view the original article, visit the SentriLock blog.
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5 Ways You Can Help a Non-digital Client Go Digital
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Are Rising Mortgage Rates Actually Making the Real Estate Market Even Hotter?
Early this year, we provided agents three benchmarks to consider when answering client questions about the explosive rise of housing prices over the past two years. The first housing market factor we encouraged agents to track were mortgage rates. Low mortgage rates in the early days of the COVID-19 pandemic helped supercharge real estate sales in 2020 and 2021. If the 30-year fixed mortgage rate rose as expected and approached its pre-pandemic level of around 4%, it might indicate a taper in home prices. Mortgage rates have risen, but housing prices have not fallen. Why? What is the present state of the housing market and mortgage rates? Is there reason to believe that rising mortgage rates are actually causing even more home buyers to get into the market? We have an update for agents about the state of mortgage rates and the housing market, and believe that this information will help you feel comfortable explaining to buyers and sellers about how rising mortgage rates are likely to affect the real estate market in the short- and long-run. The State of Mortgage Rates and the Housing Market Over the past 14 months, mortgage rates have risen steadily. Just consider that in January 2021, a 30-year fixed mortgage rate was at 2.65%; in early March 2022, the fixed rate is 3.75%, and has topped 4% multiple times. Taken alone, this mortgage rates trend should predict a cooling housing market. Higher mortgage rates mean that people have to pay more over the course of a loan and should, theoretically, dissuade them from paying a hefty sticker price for a home. Still, in spite of rising mortgage rates, the cost of homes has continued to rise in early stages of 2022. Why? To start, remember the two other trends we suggested you monitor at the beginning of the year: Overall inflation has not fallen, and the highest consumer prices in decades are being felt across industries, including the price of homes. New home construction has increased in recent months, but the supply of new homes is still far from reaching pre-pandemic levels. If inflation persists and housing inventory remains low, rising mortgage rates may not be enough to slow the increase in home costs. But so far in 2022, the hot real estate market may not be occurring in spite of rising mortgage rates. Instead, rising mortgage rates are possibly motivating even more consumers to apply for mortgages and buy homes at or above their listing price. How Can Higher Mortgage Rates Heat Up the Real Estate Market? Why might rising mortgage rates be driving buyers into the market? Because rising mortgage rates today may indicate sky-high mortgage rates tomorrow. The Federal Reserve has indicated since the beginning of the year that it plans to raise interest rates this year in response to persistent inflation. Rate hikes may start as soon as the early spring, and if the Fed raises the cost of borrowing, mortgage rates may rise substantially, too. For buyers, then, the prospect of even higher mortgage rates may be a motivator to jump into the market. If mortgage rates are rising now, before rate hikes start, how fast are they going to rise once central banking policy actually changes? It's no wonder that buyers want to buy a home before the Fed raises rates. As an agent, you should remind would-be buyers that now may be the last time in the foreseeable future to capitalize on lower mortgage rates. Also, homeowners may see rising mortgage rates as an indication that selling conditions are likely to be better now than in a year. After all, Fannie Mae is predicting that rapidly rising mortgage rates and a larger inventory of homes will start to cool the price of homes later in 2022 and in 2023. When you talk to potential sellers, remind them that rising mortgage rates could be a sign that the booming market is coming to end, and that now may be the time to sell. Having a handle on the ever-changing housing market requires the ability to identify market shifts and trends as they happen. Clients are going to continue to ask questions about the unprecedented housing market. Make sure you can give compelling, informed, and helpful answers about mortgage rates, home prices, and all other market information by using Homesnap Pro. To view the original article, visit the Homesnap blog.
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How to Maintain a Positive Email Reputation
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RPR: Your Open House Secret Weapon
So far, the 2022 housing market is a sequel to 2021: inventory is still low and listings are tough to come by. However, a million or so homes are still actively for sale, and every state has lifted pandemic restrictions. That means everything is open! If you're thinking of holding an open house, this article is for you. We'll tackle the basics of prep and planning, and tips for how to promote and host. We'll also cover important ways that using RPR (Realtors Property Resource) can help you sell this listing (and hopefully line up some new prospects). The open house prep Once you and your client decide to hold an open house, there are a few basics that need to be taken care of and thought out ahead of time. Here are few ways to prep and plan to find success: The Date: Most open houses are held on Saturdays or Sundays, starting in the late morning or early afternoon, and scheduled for three to four hours. And of course, that's because people tend to have the most spare time on weekends. However, you might also want to consider other days and times. For example "Happy Hour" open houses are quite popular nowadays. Pick a weeknight, Thursdays are great because the weekend is close, and hold it from 5-8PM. Promote it as a casual, after work, happy hour with beverages and snacks. Working singles, and moms and dads who have busy weekends, will find it especially appealing. The House: This is common knowledge for most agents, but in case we have some new agents out there… Before you open it, the house needs to be presentable! Decluttered, depersonalized, cleaner than a whistle, and perhaps even staged. Crank up the curb appeal by having the gardener come the day before, too. You'd be surprised how much a freshly mowed lawn does for first impressions. Also, any little nagging repairs such as paint touch-ups, squeaky doors, carpet stains, pet odors, etc. should all be taken care of in advance. And, of course, no owners or pets in the house on open house day. The Promotion: These days, social media is your best friend and a great way to add some sizzle to your open house. It's called emotional storytelling and it can do wonders. Take two to three pictures of the home, or one really nice one, and create a post for your Facebook feed. Include some anecdotes and observations about certain features of the home, and of course, the address, date and time, and your contact information. (Be sure to also do a quick Facebook livestream the day of the event, as well.) You should also consider conducting a video walk-through on your Instagram Story a few days before the big day. And, you might even want to try TikTok. It's the fastest growing social media platform and it's not just for dancing teenagers anymore. Do a search for "TikTok real estate open houses" and you'll see what we mean. Any or all of these social media tips are highly encouraged. Be sure to also include open house dates in your newsletters, emails and website, as well as use door hangers in the immediate neighborhood a few days before. Neighbors know buyers and word-of-mouth works! The day of the open house Signage! This is another obvious tip, but you have to put out signs. Cover as many corners and high traffic areas as you can. Some agents use 10, some use up to 30. Doing a drive-through of the neighborhood the day before is a good way to plot out where to plant your signs. It's a little tedious, but well worth it. Arrive early: You don't want to be the second person to show up and have someone waiting. Come at least a half hour in advance, get your clients out the door, and then conduct a walkthrough of the home to make sure everything is clean and no personal items are on display. Then set out your refreshments and snacks, and any takeaway promotional items, such as flyers or brochures, etc. Baking cookies is cliche, but it works. You can also use a deodorizer or air freshener in high traffic areas and in each room. Home base: Find a good place, near the entrance, to post up and greet your guests. If the kitchen is close to the front door, kitchen islands or tables work great. Somewhere to welcome people, answer questions, and ask them what they thought of the house when they're done touring it. This is also a strategic place to get some contact information after they've toured the home. (More on that below.) Wrap up: When you go from open to closed, do one more lap around the home and pick up any brochures or water bottles or anything that may have been discarded. Gather up all of your promotional materials, and then go retrieve your signs. Some agents leave the refreshments behind for the owners, others keep unopened items to use again in the future. Be sure to make some kind of contact with the owners to give them a summary of how the showing went. RPR open house tips Those were some general on-site tips and things to keep in mind when hosting an open house. Now we'll share some ways that using RPR can really help and add to the experience, for you, the guests and your client(s). The RPR app: Where it all comes together On game day, lean on your open house secret weapon: the RPR mobile app. Make sure it's downloaded to your phone and with you at all times on open house day. The reason? Ahead of time, you can run a variety of different reports on the home and the area. Everything you do on the RPR website syncs with your phone app. So when you create the reports for your property address, all those reports will be one touch away. You can also create reports right there in the house, on the fly, and instantly send them to open house goers. These reports will arm you and prospective buyers with data and information so you'll be ready to have conversations about the home itself, the neighborhood, the schools and the market. Here are the reports you should run ahead of time: Neighborhood research The Neighborhood Reports you can generate in RPR will give you a summary and details about the people, economy, quality of life, and charts and graphs on local market activity. Data and info such as this can help you prepare to handle all types of questions and position you as a local expert. For prospective buyers, they're a great digital, branded takeaway item. They can also help agents get familiar with a neighborhood, in case it's out of your usual area. Schools For people with children, schools are at the top of the list when it comes to relocating. And you'll get an "A" from these parents when you keep the RPR mobile app handy to help them with school related questions. Just ask them the age of their kids, and you can create and then text or email the school report directly to them. RPR School Reports provide a wealth of information on schools, including student populations, testing outcomes, reviews, ratings and school zones. You can also compare schools within a district or a specified radius, and/or include up to 20 nearby listings. Market Activity Market Activity Reports are a perfect way for prospective buyers to see what's moving in the market. Having this information also positions you as a local market expert. RPR's Market Activity Report can help you discuss what the local market has to offer by presenting recent price changes, as well as active, pending, sold, expired and distressed properties. Mini Property Report/Property Flyer Before the open house, run an RPR Mini Property Report. These scaled down versions provide just enough data to give buyers a solid understanding of the property, including price, value, comps, home facts, taxes, photos, and neighborhood information. An even more scaled-down version is the RPR Property Flyer, which is a one-page promotional piece with the most basic of facts. Plus, you can write your own headline, and include your own photo and contact info. They're perfect for open house promotions. Having these reports at your fingertips during the open house goes a long way in positioning you as THE local real estate expert. Delivering the reports and collecting contact information is a solid way to gain a warm lead. You simply have the property in your app, hit Recent Activity and all of your reports for that property are displayed, then you hit Share, and your new prospects receive it within minutes, maybe even seconds. Pro Tip: Here's another way to use the reports: print out one copy and leave it in a high traffic area. Then, when a guest starts reading it, you can break the ice and say, "Isn't that Property Report great? Unfortunately, it's my last copy. But I can send you one directly. I just need your number…" This conversation-starter is a keen lead generation tactic that helps you connect with prospects without coming on too strong. RPR open house tips wrap-up With the right amount of prep and planning—and RPR at your side—your next open house is sure to be a success. A solid game plan and the reports you create in RPR will no doubt impress your client and those that tour the home. That can help you go from open house to closed deal in no time. Download the RPR app today and hold a memorable open house tomorrow. Good luck! To view the original article, visit the RPR blog.
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Tips for Growing the Listing Side of Your Real Estate Business
Building the listing side of your business will help you become a more balanced agent that can thrive in any market, whether it's favoring buyers or sellers. Here are essential tips that can help agents expand their listing services to grow in their markets. How to Get Started When you want to begin expanding your listing services, your online presence is a great way to start. Building new landing pages marketing your listing services on your website will help you create a resume for your seller leads. Giving sellers strong content to engage with will present you as a reputable listing agent with insight, experience, and market knowledge. Website Landing Page Ideas to Attract Sellers: Home Renovations to Increase ROI Seller Tips for (Year) Local Market Reports Seller Testimonials Essential Home Selling Guide Glossary of Home Sale Terms Things to Expect When Selling Your First Home How to Prepare a Home for Listing Another option for kickstarting your listing services is to organize your CRM based on client needs. Tagging your clients and leads as sellers and buyers allows you to leverage bulk actions when following up with your network. This gives agents the chance to begin sending out targeted engagement to seller leads in their CRM. #ProTip: Don't forget to reach out to buyers that you worked with in the past in case they're ready to re-enter the market as sellers! Tips for Building a Solid Listing Presentation When growing the listing side of your business, you'll need to master listing presentations. Listing presentations are where agents pitch their services to a potential seller. Successful listing presentations result in being hired by the seller, meaning you just converted a new client. The listing presentation is the agent's chance to prove to the seller why they are the best decision for the job. Use these five tips when building your listing presentations to improve your conversion rate and stand out from competing agents. #1. Include a Bio and Noteworthy Stats In most cases, the listing presentation serves as the first introduction between sellers and agents. You want to make a strong first impression, and that means including a bio and noteworthy career highlights in your listing presentation. Make your career bio a short "about me" introduction to set the stage for the listing presentation. It's a good idea to include your best real estate stats, like annual production volume and sales data, to prove your statement — that you're the best choice for the job. #2. Add a Detailed Marketing Plan Sellers want an agent that can leverage a robust marketing strategy when selling their home. Instead of just saying that you can sell the home, prove it to them by providing a detailed marketing plan. Explaining the steps you will take to attract buyers will build trust with the seller and give them a preview of the services they'll have access to once they sign you on as an agent. #ProTip: Remember to include your social media channels here so the seller can explore your pages and follow you. #3. Provide Content for Your Audience Whether you're giving your listing presentation in person or online via video call, your audience should have something in hand to keep their attention and provide more information. Give your audience something to follow along with. For a live presentation, consider bringing a printed worksheet with additional tips. For an online presentation, send a PDF with supplemental information in advance. Not only does this keep your audience engaged, but it also gives sellers something to walk away with that has your brand on it. #4. Include a Local Market Recap Show sellers your value as an agent by including a brief market recap in your listing presentation. This introduces you as a data-backed agent that can recommend informed seller strategies based on real-time market data. Include data like: Whether the market is favoring sellers or buyers Average days on the market Average listing price Inventory levels Buyer demand #ProTip: Don't forget to include a few comments on what trends are popular in your local market. For example, if buyers are paying more for recently renovated kitchens or if sellers are waiving a certain contingency to win buyers. #5. Bring in Client Testimonials The listing presentation is a great place to introduce client testimonials. This strategy shows sellers that you have a good reputation with your past clients while giving them a preview of what it's like working with you. #ProTip: Instead of having one portion of the presentation only about testimonials, include them throughout the presentation. Select client feedback that is relevant to what you're talking about and use the testimonials to back up what you're saying. When you're talking about ways to generate buyer leads to sell a home quickly, it's a good idea to include a testimonial saying how a seller was thrilled at how fast you were able to secure an offer. 5 Easy Ways to Generate Seller Leads Targeted Facebook Ads Email Marketing Campaigns Specifically for Sellers Invest in Advertising in Local Newspapers and Magazines Find Sellers at Open Houses Work with BoomTown! To view the original article, visit the BoomTown blog.
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