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Weichert Empowers Agents with New All-in-one Mobile Technology Platform
Weichert has partnered with Inside Real Estate to bring the myWeichert platform, powered by kvCORE, to its more than 13,000 sales associates and affiliated agents across the country. This customized technology solution will enable agents to conduct every part of their business leveraging the most robust lead generation tools on the market, coupled with AI-driven, behavioral nurturing to maximize engagement with both new business and sphere of influence contacts.
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From Data to Profit with Peter Mueller
Peter Drucker was famous for saying: "If you can't measure it, you can't improve it." After all, you can't expect to hit your New Year's weight loss resolution if you don't know where you started. It's like trying to run a race without a starting line. There's another great saying that was famously spoken by your coach, or maybe by your parents—or maybe even by your school teacher when you were upset about a poor grade: "You get out what you put in." Or perhaps you've heard the more forceful version: "Garbage In, Garbage Out" (G.I.G.O.). However you spin it, it's often uncannily accurate. So what do these two famous sayings mean to real estate brokers?
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Rigging the Real Estate Game: Tips, Tricks and Strategies from Top Brokers
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10 Books that Can Help Your Real Estate Business in 2020
Why do some real estate pros excel while others struggle? It's rarely an issue of natural talent, personality, or knowledge of the industry. It all comes down to whether or not one has found the right approach to tie their unique talents, personality traits, and knowledge together. Conversion strategies and marketing plans that work for one person will be ineffective for others. Figuring out your path to real estate success can be tricky, but plenty of real estate and business professionals have created strategies that could work for you. Here are 10 books you should read in 2020 if you're searching for your business's ultimate success strategy.
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zipForm Plus Multi-user Account: Drive Your Brokerage to Success
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Getting Started with Your ListHub Basic Account
Thursday, January 30, 2020 at 11:00 AM PST This short training webinar is for ListHub Basic users (free account) and is your first step in learning how to create and manage an effective online marketing strategy using ListHub. You will learn how to access over 80 national publishers through our easy to use platform. You will also learn how to manage yours leads, redirect traffic to your website, and much more, including how you can ensure the accuracy of your online data. Register now!
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WAV Group Managing Partners, Clients Prevail in RISMedia's Top 2020 Newsmakers and Swanepoel Power 200
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14 Tips to Gamify Your Real Estate Office
Sometimes we all need a little motivation. And more and more companies are responding with gamification. Gamification is the strategy of using games and friendly competition to make certain work tasks less draining. The popularity of gamification appears to be supported by the research. Several studies have found that gamification has positive effects on motivation while some appear to link gamification with higher learning outcomes. As a profession, real estate is fairly non-traditional. Many of us work flexible hours. Sometimes we work independently. But gamification still has a lot of offer. The next time motivation is low, refer to these 14 tips to gamify your real estate office.
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Latest Swanepoel Power 200 Names Zillow CEO Rich Barton as Real Estate's Most Powerful Leader
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The Data Conundrum: Finding the Right Numbers for Profitability
It's the new year already—and for many brokerages, that means it's time to set goals for the next year. "We want to have reached X in revenue.” "We want to have gained X new agents.” "We want to have increased sales by X percent.” It's easy to say that at the start of the year, when everyone is ready and excited for a fresh start. But more often than not, those Xs become unscalable cliffs by the end of the year. Why?
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Characteristics of a Data-Driven Organization
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Test, Iterate, Win Leads: How One Brokerage Perfected Their Lead Gen Program
What do you do when your brokerage's lead generation program is not where you want it to be? If you're like Coldwell Banker Wallace & Wallace, Realtors (CBWW), you don't get discouraged. Instead, you try something new, test it and tweak it until you hit your desired lead conversion goals. When CBWW's self-run lead generation program was getting low agent buy-in and few quality leads, the brokerage turned to realtor.com. They started with a pilot run in a handful of offices, and expanded company-wide as the leads rolled in. Agent buy-in and lead conversion rates have "gone up dramatically because of the quality of leads," says George C. Wallace, CBWW broker/owner. We spoke with George to find out how CBWW implemented and perfected their lead generation program with realtor.com. Read the interview below to find out how they not only increased the number and quality of leads coming in, but also how it's also helped them retain agents and even rescue the foundering careers of other agents. How did you hear about realtor.com's lead program? We were part of the peer group within the Coldwell Banker franchise with 20 other likeminded, similarly sized companies from across the country. We first heard the presentation at that meeting about 18 months ago. We first had a couple of managers try it at their offices as a pilot test case just to see how it would go, and how it worked, and so forth. Once we saw the results and began to investigate it more, we decided to launch it company-wide. How did you educate your agents—was there a learning curve? We decided to bring in realtor.com to do the training, and we started with about about 50 people who went through the orientation. We learned from our mistakes and made corrections, and more agents got involved. We're also offering additional training beyond what realtor.com does. We like the rules and the set-up and the training. I think it has led to increased conversion rates with these best practices, and we also created some of our own. So you have the leads pre-scrubbed by realtor.com. Where are the leads coming from? We weren't putting any in—they were just coming direct from realtor.com. Did you have leads coming to you prior to using this service? Yes, from several sources. We had it set up where we had our own internal department with ISAs who would chase leads, with that person calling and trying to make those contacts. We tried to scrub the leads ourselves and set them up on drip campaigns. But our conversion rate was not what we wanted it to be. Nor was buy-in from the agents where we wanted it to be. We tried a couple of different models; one of the models we tried was where we charged an agent a referral fee. They wouldn't have to pay anything upfront to belong, and we tried it that way for a while. Agents said, "Wow, we had to pay a lot of money." We just didn't get the buy-in having us administering this instead of realtor.com. As a third-party administering, there was more pushback. How did the changeover impact the buy-in and conversion? It has gone up dramatically because of the quality of leads. Customers are further along through the process with realtor.com capturing the lead compared to when we're doing it ourselves. It boosts morale and it has helped a lot of people. Those in the program are very positive about it and they're very exuberant about it and they're willing to tell their story. Does having success stories with the program help in your recruitment and retention efforts? Yes. They are saying, "I'm getting these leads. I'm converting these leads. I'm having fun with it." They're sharing that and it certainly has helped us recruit. It's helped us retain. In that regard, it's helped save some agents—there is no question. We have had agents that are resurrecting their career. Some weren't involved in lead generation programs and their business was sliding and they didn't have momentum going to win back customers or capture new business. We've been able to infuse this new opportunity to get them some leads. It's helped generate good outcomes each month and get their moxie back. They are building their sphere of influence and that helps generate some other business. I've heard this story several times and that's been a great added value. It gives them new life and new hope and new confidence, and they're like, "Wow, it's just fun business again." They're building their career or they're trying to build back their career, so it's quite a real, key role. It's a good way for them to brag on social media about how busy they are. Learn more about realtor.com's lead generation opportunities here.
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CENTURY 21 Survey Reveals Disconnect Between High Value Placed on Agent's Role and Lack of Time Spent Selecting the Right One for the Job
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Meet the Internet Tracking Workgroup
Internet tracking events have become an essential part of the modern software business model. For real estate, it can help brokers and agents gain greater insight into consumer activity and behavior to better serve their needs. That's why RESO Internet Tracking Workgroup Chair, Chris Lambrou, and a team of volunteers are working hard at creating a RESO standard for Internet tracking. Having been involved in RESO since the mid-2000s, Lambrou is currently the CIO at Metro MLS, as well as a workgroup chair at IEEE (Institute of Electrical and Electronics Engineers). Previously, he was VP of Special Projects/R&D at MRED. In this video interview, Lambrou talks about the rapid growth of RESO and what the Internet Tracking Workgroup is doing to help support the continued success of the organization. "It's been a real honor and a privilege to be the first chair for Internet Tracking and to be involved in RESO for so long and to watch something grow literally from a roundtable to a big event that's twice a year that's extremely well-run," said Lambrou. After working for two years as a group, RESO Data Dictionary 1.6 debuted an assortment of fields to help improve the traffic analytics, tapping into the data that MLSs process every day, and sharing that information. Lambrou explains that tracking can provide brokers and agents a lot of insight into consumer behavior. He notes that something as simple as tracking a viewing of a listing on MLS websites, portals and apps can help brokerage firms and MLSs measure the success of where listings appear and how they are consumed. Said Lambrou, "This type of information is more paramount these days and easier to get. It's being done at all levels and all real estate products." The goal is to make the Internet tracking data easy for everyone to consume in one place, which can make harder decisions easier and faster to make. Notably, Lambrou points out that tracking and sharing information based on RESO standards will help brokerage firms find out where their data is located throughout the Internet. It will help brokerages determine the amount of views a listing gets and from what region in the nation, what time of day it is viewed, what photos are being looked at and more. "Digital marketing is a very important part now of the modern REALTOR®," he adds. The RESO Internet Tracking Workgroup is made up of contributors from all aspects of the real estate industry, including representatives from MLSs, MLS tech providers, brokerage firms, consumer software providers and more. From tracking information that includes showings to open houses, Lambrou notes that the RESO Internet Tracking Workgroup is working to find ways to bring more value from the data that MLSs consume. Looking ahead, he notes that finding a way to track consumers going from one real estate site to another in an anonymous way is a driving goal of the workgroup. Lambrou recommends MLS leaders to advocate to their tech vendors for the need for this kind of information. "Become more comfortable with big data," he says. "Understanding your end users and what they're doing with your product – or where your footprint is – is really paramount into bringing a better world for your membership." Lambrou invites other to join the RESO Internet Tracking Workgroup, encouraging anyone with skills to help better visualize data. LEARN MORE ABOUT THE RESO INTERNET TRACKING WORKGROUP Have You Booked Your Hotel for the Reso 2020 Spring Tech Summit? To get the best rates, make sure to book your hotel early and register for the RESO 2020 Spring Tech Summit in New Orleans, April 20–23, 2020, at the Hilton New Orleans Riverside. | REGISTER AND BOOK YOUR HOTEL TODAY
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Data-Driven Culture Is Not Only for the Enterprise
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Consumers' Corner: How the CCPA Affects Real Estate
This month marks the official start of the California Consumer Privacy Act. And for businesses across North America, it's going to be a bigger deal than you might think. The California Consumer Privacy Act, or CCPA, is primarily targeted toward protecting residents of California on business deals that they do within California's border. But it won't just affect California; it sets some precedents that may well ripple across businesses everywhere.
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Top 10 Most Popular Articles of December
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Responsibility as a Digital Citizen
It is during this time that we reflect over the past year. We review what we have accomplished, how we could do better, and what we need to change for the new year. What we publish and distribute online is a reflection of our brand's moral compass. Thinking about how we behave as digital citizens is critical to others as we jump into 2020.
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WAV Group Launches New Mobile App
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Millennial Real Estate Facts and Tips
Millennials now number about 83 million, or over a quarter of the nation's population, and they're predicted to become the nation's largest population in 2019, overtaking Baby Boomers. They're also the largest generation in the workforce, with the oldest members of this generation approaching 40. This is the beginning of a demographic trend that has some financial strategists making a long-term, bullish case for the U.S economy and the stock market. For the last few years, the 18-to-35-year-old demographic has been the largest home buyer group at 36%, according to the 2018 buyer and seller trends report. If you're used to catering to older generations, it's time to pay attention and adjust to the needs and expectations of millennials if you expect to grow your business into the future.
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Safe Selling: How Taking the Literal High Ground Can Protect Your Agents
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Safe Selling: The 'No Influence' Sales Strategy that Deters Predators
Here's something you can teach your agents to try during their next showing: the 'No Influence' sales strategy. It's a showing technique real estate agents can use to protect themselves from potential predators--all while making legitimate prospects feel like a million bucks. From childhood, we're taught to make others comfortable in our presence, and as Realtors, a certain interpersonal ease is important in building a thriving client base. Because of this, too many agents ignore their gut instincts to protect themselves during in-person interactions with new prospects. They fear alienating a prospect by making them uncomfortable. The No Influence technique lets agents seem every inch the gracious guide during a showing. Meanwhile, behind the scenes, this strategy actually allows agents to subtly position themselves in a protective manner during showings. Check out this week's Safe Selling video to learn more about this technique. Watch the video above to: Get a script that agents can use with prospects during the home tour Learn why this technique pleases legit buyers and deflates predators Next week: A quick tip for keeping a safe distance from prospects at a showing—without them noticing.
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Finding Profit in the Likeliest of Places
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Long-term Relationship with Tech Partner Leads to Long-term Client Relationships for Florida Brokerage
The Holy Grail of real estate is maintaining long-term relationships with clients--and reaping referrals and repeat business from them over the years. But what about long-term relationships with your real estate technology partners? We talked about the value of a years-long relationship with broker Mike Larocque of LaRocque & Co., Realtors. He shared how his seven-year partnership with realtor.com has benefited his family-owned company. While the technology and consumer habits have changed, one thing has been consistent—realtor.com has been a steady source of quality leads for LaRocque & Co. for the better part of a decade. Read on to learn more about how this long-term relationship with realtor.com has helped this brokerage build long-term relationships with clients. Is the magic still there after seven years? Yes, it's true we've been using realtor.com leads for seven years now. There have been consistent quality leads and it still represents the lion's share of the business that we do at a company level. I've managed to expand into three counties and I've hired more agents. I'm in a growth spurt again at this time. I'm actively recruiting because I have so many leads that I need more agents to service them. I can only recommend it after seven years of a really profitable relationship with realtor.com. I'm a very happy broker. Do customers you met there back in the beginning come back as repeat and referral business, or do they just go back online? 100% of our goal has always been to get the best quality leads from realtor.com and set a relationship as a customer for life. We acquire their referrals and their repeat business, friends and family. It is very common that we're doing multiple transactions with individuals originally sourced from realtor.com. It's an exponential rate of return over time because you're not just doing one deal and done. You're doing multiple transactions with them over the years. Absolutely it's a big component of our business, as well as the repeat business from originally sourced realtor.com leads. Do they need a nudge to remember you if they do go online again? We are now using realtor.com®'s Local Expert(sm) for branding, knowing the importance of continuing to brand even to our past customers. We use this to catch them when they start looking at properties anew on realtor.com. The consumers are fickle and they want what they want when they want it. They don't oftentimes realize that we work in a contingency based environment, and so unless we consistently brand to them and remind them of who we are, they start looking at properties online or go to open houses and such and could wind up stepping foot across other brokerages and agents. Then it complicates our business model and our ability to get paid. Is this the only branding you do? I have no branding at a company level anywhere else. But Local Expert(sm) is giving me an opportunity to acquire some brand-new business. Because consider when the public hits "enter" to get more info about 123 Elm Street on realtor.com (or any site for that matter), they don't really realize who is going to be reaching out and contacting them. It's then that we need to set the hook and let them know who we are. With new customers, branding comes into play after our agents have contacted them and we need to stay top of mind. When they go back to realtor.com, and they do, they're going to start seeing our smiling faces on and also crossing their feed on social media. It's going to click and trigger their memory a little bit and it's a good use and deployment of branding. This is a neat tool and kind of a niche tool for us as a complement or sidebar to the tremendous amount of business we're doing from our realtor.com Connections Plus lead program. This is a nice little addition to that. Is this all focused on buyers? Actually what may be the most significant part of this is the "wow" factor under the auspices of acquiring listings. We can showcase how we can draw attention to a homeowner's property on realtor.com in a listing presentation for the purpose principally of acquiring that listing. The likelihood of actually acquiring a buyer using this tool is awesome. It certainly becomes a more powerful tool in your arsenal than posting things like open houses, for instance, because you'll never get the exposure doing that. I know a lot of agents whose whole business model is hosting open houses with little more than lawn signs. Well, pitch that to the curb using the tools as we just described. If you can showcase a listing across a user's feed on realtor.com, that's a powerful tool.
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Admins Rejoice! Your brokerage is about to update its phone system
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What Are the Advantages of Becoming RESO Platinum Certified?
With a technology career that spans three decades, Rob Larson is one of RESO's most knowledgeable volunteers as chair of its Data Dictionary Workgroup. Larson also is the Chief Information Officer of the California Regional Multiple Listing Service (CRMLS), the largest MLS in the nation. In this video interview, Larson discussed how being RESO Platinum Certified benefits both MLSs and brokerages. "One of the advantages of being involved in RESO is having future perspective on where things are going," said Larson. RESO Data Dictionary updates allow the ability for coordinated changes for both vendors and end users. CRMLS has been Data Dictionary Platinum Certified – RESO's highest-level – since 2015. RESO Platinum Certification benefits CRMLS membership because CRMLS makes the Data Dictionary native to the MLS system, creating a streamlined consistency between MLS system input and third-party products. Larson discussed why vendors are benefiting from RESO and explained the importance of the stability and consistency the organization provides. "I think we all see that we're changing things – keeping up with the Dictionary as it's growing," said Larson. He further stated that with each new version of the Data Dictionary, "the expectation is that level of change is going to drop dramatically." Brokers who are members of multiple MLSs benefit from the consistency that occurs with RESO standards. "There are some brokers that very clearly see the benefit," said Larson. "They are in the position of aggregating data. They are in the position of being members of multiple MLSs, so that consistency really lowers the cost of operation for their technology ventures." Larson offered MLSs advice on how to prepare for RESO Platinum Certification: organize your communications have a laundry list of benefits ready to share with members Ultimately, when the Data Dictionary is rolled out and the listing form changes, "there's a pain point to the membership," said Larson. Re-educating members on new terminology is important and should not be overlooked. The RESO Data Dictionary Workgroup is always looking for new members. | JOIN NOW or CONTACT ROB LARSON RESO 2020 Spring Tech Summit – New Orleans! Plan ahead! The next RESO conference is in New Orleans, April 20–23, 2020. Book your room now at the Hilton New Orleans Riverside! | EARLY BIRD DETAILS
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RESO Elects 2020 Officers and Directors
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Broker Public Portal Names New Board Officers
The Board of Managers of the Broker Public Portal today announced its Board members for 2020. The Broker Public Portal, which is owned and operated by real estate brokerages and MLSs and operates a joint venture with Homesnap, Inc., connects consumer home searchers to over one million real estate professionals in America today through more than 200 MLS agreements. The five real estate industry leaders joining the Broker Public Portal Board of Managers include Nick Bozovitch, Chief Information Officer of Howard Hanna Real Estate Services; Chad Gilbert, President and Owner of RE/MAX Suburban; Tom Hosack, CEO, President, and Broker for Berkshire Hathaway HomeServices The Preferred Realty, and CEO of Berkshire Hathaway HomeServices Northwood Realty Services; Donna Kreps, President of F.C. Tucker Company; and Stan Martin, Chief Operating Officer of Austin Board of REALTORS® and ACTRIS. "The surging success of the Broker Public Portal attracts real estate industry's most trusted and forward-looking leaders," said John Mosey, Chairman of the Broker Public Portal and CEO of NorthstarMLS, a regional MLS serving Minnesota and Western Wisconsin. "We have almost 90 percent of the property listings in America coming from 48 states. The Broker Public Portal with Homesnap has delivered millions of free leads to agents, a number we expect to grow significantly every year. Our new Board of Managers will accelerate the reach of, and our industry's commitment to the mission of, the Broker Public Portal," Mosey added. The Broker Public Portal Board of Managers includes, as it notes in its charter, a "fair and balanced group of executives who represent the interests of large brokers, medium brokers, small brokers, independent managers and multiple listing service organizations." The agent count of participating firms establishes the size of brokerages eligible. 2020 new Board members: Nick Bozovitch, Howard Hanna Real Estate Services Chad Gilbert, RE/MAX Tom Hosack, Berkshire Hathaway HomeServices Northwood Realty Services Donna Kreps, F.C. Tucker Company Stan Martin, ACTRIS 2020 Board of Managers also includes: Alon Chaver, HomeServices of America Tim Dain, MARIS Craig Cheatham, The Realty Alliance Joan Docktor, Fox and Roach Realtors Rebecca Jensen, Midwest Real Estate Data Craig McClelland, BHGRE Metro Brokers Bill Miller, Metrolist John Mosey, NorthstarMLS Christina Pappas, The Keyes Company Pat Shea, Lyon Real Estate Gurtej Sodhi, Crye-Leike Andy Starck, Starck Real Estate Each officer term is three years, with about one-third of the directors rotating off each year. About the New Board Members Nick Bozovitch Bozovitch is the Vice President of Technology at Howard Hanna Real Estate Services. Working closely with the executive team, he oversaw all IT operations and technology initiatives in support of the company's growth as it became the third-largest brokerage firm in the United States. Bozovitch also serves in advisory roles for the Allegheny County Airport Authority and the Greater Pittsburgh CIO Group. Before joining Howard Hanna in 2014, he served in key strategic, operational, and technical positions at a large global law firm for more than 13 years. Chad Gilbert Gilbert is President and Owner of the rapidly growing RE/MAX Suburban and Precision Title Company. From 2015 to 2016, the company grew by $250 million and was recognized as the No. 1 RE/MAX in Illinois and the No. 14 largest RE/MAX by volume in the country. Gilbert and his wife and co-owner Sarah Gilbert were honored in 2016 with RE/MAX's "Above the Crowd!" award, which recognizes individuals for their commitment to the RE/MAX brand within their office, the RE/MAX network and their community. Tom Hosack Hosack is the CEO, President, and Broker for Berkshire Hathaway HomeServices The Preferred Realty in southwestern Pennsylvania, as well as CEO of Berkshire Hathaway HomeServices Northwood Realty Services in northeastern Ohio. With over 1,800 agents and 54 offices, they are ranked No. 1 in market share in their region. Before his 26-year career in real estate, he was the principal of a general contracting company, but has now been in real estate for over 26 years. Currently, Hosack serves as President and board member of West Penn Multi List, top 75 director for NAR, RES board member for NAR, and board member and executive committee member for UpstreamRE, as well as a past Chairman of the Realty Alliance. Donna Kreps Kreps is President of Residential Real Estate for F.C. Tucker Company. With over 1,500 agents statewide and over $3.2 billion in sales, it is the largest independent real estate firm in Indiana. It also ranks among the largest independent real estate firms in the nation. She has been with the 100+-year-old firm for over 25 years. She was named Executive VP in 2007, President of the Residential Division 2016, and is the first female executive of the company. She has won numerous awards including the recipient of the coveted Fred C. Tucker Senior Award in 2016. She holds a Graduate, REALTOR® Institute (GRI) designation. Stan Martin Martin is the Chief Operating Officer (COO) of the Austin Board of REALTORS® (ABoR) and ACTRIS, which provides MLS services to over 15,000 subscribers in Austin, Texas. He has worked in the MLS industry since 2004, providing a strong combination of product management and operational expertise to organizations. Martin currently serves on The MLS Grid Board of Directors, NAR's Leading Edge Advisory group, and was appointed by the Council of MLS to serve on the MLS Technology and Emerging Issue Advisory Board beginning in 2020.
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What Do You Really Know about Apartments.com?
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Safe Selling: 4 Times Real Estate Agents Should ALWAYS Have a Showing Buddy
Brokers, how often have you advised your agents to "Just take someone with you" on a showing to stay safe? While the buddy system is an effective way to stay safe, it's not always practical. Other agents aren't always available, and the last-minute nature of some showings makes recruiting a colleague challenging. So even though agents with solid safety skills can usually go to showings without accompaniment, there are still times when your agents should ALWAYS pair up with a colleague. Watch the video above to learn the four scenarios where a showing buddy is CRITICAL for safety—and make sure your agents are aware of these situations. In this video, you'll also learn: How the buddy system tips the "flight or fight" balance in the agent's favor The unexpected reason why cell phone coverage matters to agent safety Why "Uncomfortable saves your life, but scared gets you dead"
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HomeSmart Adds 650 Agents with Latest Acquisition
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New Cloud CMA Integration with Buyside Offers Intel on Real-time Buyer Demand
W+R Studios, the creators of Cloud CMA, announced a new partnership with Buyside that will give mutual clients access to one of the most competitive data analytics tools in real estate. The platform, powered by data analytics company, Buyside, aggregates buyer activity in real-time across major real estate search portals. "CMA methodology is founded on similar properties that have recently sold, are closing, or are active in the market. With Buyside, Cloud CMA users will be able to add the dimension of understating how many buyers are working with agents today to purchase a home in the area and price range. With this integration, Cloud CMA will be one of the first in the nation to empower better pricing decisions based upon buyer demand," said Greg Robertson, co-founder and president of W+R Studios. The partnership between Buyside and Cloud CMA allows sales professionals to deliver valuable reports that help potential sellers understand buyer intent better than ever before. "We're excited to partner with Cloud CMA, a true leader in the real estate software industry," said Charles Williams IV, founder and CEO of Buyside. "Our partnership provides mutual clients with valuable insights about their market and an innovative new way to better serve their customers. We're confident agents already using the Cloud CMA platform will experience a considerable competitive advantage in its markets." Buyside's core products include Home Valuation Sites, which allows homeowners to understand the approximate value of their home using multiple automated valuations, including the Zestimate by Zillow Group, as well as insights into the real-time buyer demand in their market. A Buyer Market Analysis report from Buyside helps listing agents navigate pricing scenarios with prospective sellers while showcasing a list of matching buyers available for the home. Lastly, the back-end matching platform from Buyside intelligently connects listings agents with buyers agents who are a match for the property—ensuring more targeted marketing of the home and a quicker sale. This product is available now to all Cloud CMA subscribers currently operating under a qualified broker account with a custom theme. To learn more about how Cloud CMA and Buyside can help your brokerage, contact [email protected]
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29 Technology Companies to Present at Keller Williams' futuRE Pitch Battle
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How Commission Advances Can Help You Retain More Agents
Recruiting and retaining talent is a paramount challenge for real estate brokerages, MLSs, and associations alike. Ambitious and effective agents are what truly drives the success of the real estate industry. According to NAR, 50% of agents have been at their current brokerage less than four years. This is a brief period when you consider the time and resources that were poured into training, coaching, and developing each agent and their book of business. And the average tenure for agents overall? Just eight years! So, why do agents leave? There are many reasons an agent might leave a brokerage, or the industry altogether. Some of these include commission split models offered by different companies, training programs (or the lack thereof), or just the general culture of the brokerage. But for new agents in particular, the reason is often much clearer. With a median gross income of just $9,300 for REALTORS® with two or less years of experience, leaving the industry is often their only realistic option. Lack of access to capital to pay for business cards, signage, dues, advertising, etc. prevents these agents from utilizing the skills instilled in them. They say for most businesses, it is somewhere between five to 25 times more expensive to acquire a new customer rather than to keep an existing one. Can't the same be said for keeping your promising agents? Outside of the skills you teach and the technology you provide, what are other tools your agents need to fulfill their potential? The answer is simple. Agents need easy and timely access to working capital. Access to Working Capital We've all heard that old adage, "It takes money to make money." That's true for every business, including real estate. Agents need access to capital in order to market and sell a listing, to pay critical business expenses, and to stay afloat during cyclical or seasonal lulls. eCommission solves the problem of inconsistent business cash flow by advancing commissions prior to closing. Here are a few ways that commission advances can benefit your real estate organization: Retain agents at risk of leaving the business due to inconsistent cash flow Attract new real estate agents who are concerned about earning enough money to stay afloat during their first few months Ensure agents keep up with business expenses like member dues and desk fees Keep agents productive and motivated with access to cash flow during slow times eCommission currently partners with various MLSs and associations across the United States, as well as some of the most recognizable brands, including Realogy, Keller Williams, and RE/MAX. How It Works The process is simple. The application process takes minutes and is 100% digital, with no supporting documents required. eCommission offers both pending sale advances of up to $15,000, or advances of up to $4,000 on active listings. Agents can advance whatever portion of their commission they'd like – as little as $750! While agents do pay a fee to advance, the cost is tax deductible. In addition, there is never any financial liability on the brokerage, MLS or association, even when a sale that an agent has received an advance on falls through. In the rare instances where an agent leaves a brokerage or never earns another commission, the liability is still zero. Highlighting eCommission as a partner or member benefit allows you to help your agents pay for expenses like overhead, payroll, transportation, advertising, technology, and more. Access to cash flow helps keep them more productive, relieves them of financial worries, and motivates them to focus on growing their businesses. To learn more about how your brokerage, MLS, or association can offer commission advances to your agents, visit eCommission.com.
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8 Ways to Generate Free Real Estate Leads with IFTTT
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9 RPR App Features to Increase Your Productivity in the New Year
Another year has flown right by. And while it's time to enjoy the holiday season and reflect on the past year's accomplishments, it's never too early to get a jump on next year's path to success. A sure-fire way to "wow" your clients and close more deals is incorporating the RPR Mobile app into your everyday real estate business tasks. This "secret menu" list of pointers and shortcuts will ensure that your next experience with the RPR app is a productive one.
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Real Estate Marketing 2020: Special Dates and Themes
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What Is CRM?
The following is an excerpt from RE Technology's latest Success Guide: Unless you have been a salesperson in a prior career, CRM or Customer Relationship Management may be a new concept to you. The idea behind having CRM software as a sales professional is that it organizes your contacts, tasks, and calendar for all customer activities in a single place. This allows you to plan your work and work your plan so that no customer opportunity is ever missed.
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Safe Selling: The 3 Steps Agents Should Take to Prepare a Home for a Showing
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Top 10 Most Popular Articles of November
Is November too early to start talking about the holidays or the new year? Not according to last month's Top 10 Most Popular Articles list. November saw articles on holiday marketing (#4 on the list below), 2020 market predictions (#3), and gift giving (#1) make our round-up of the most-read posts. CRMs were also on the minds of our readers. Not only did we release a Success Guide to CRMs in November, but articles #2 and #5 touched on the topic, as well. What else were agents and brokers reading in November? Check out the full list below to find out! 1. Top 10 Closing/Housewarming Gifts for Your BuyersWant to create a gift that is memorable and will bring you repeat business and referrals? Many real estate agents have said that they prefer to call it a housewarming gift and have it personally delivered when the buyers move into their home. Any way you choose to call it, a thoughtful gift in addition to your outstanding service will be welcomed and remembered by your clients. 2. The 6 Trends We're Seeing in Top Real Estate CRMsCRM is a constantly evolving category of technology for real estate. Vendors in this category regularly introduce new functionality to improve the breadth of services that agents or brokers can accomplish. Here are a number of new functions and trends that we see emerging across the real estate CRM landscape. 3. Friday Freebie: 2020 Real Estate Market OutlookA special annual event is upon us—and no, we're not talking about the holidays (yet). It's Brian Buffini's Bold Predictions: 2020 Real Estate Market Outlook, a free live webcast on Dec. 10 that we're telling you about a FULL MONTH in advance so that you can be sure to secure a seat. Why is this event so in-demand? Read on to learn all about it in this week's Friday Freebie. 4. 3 Easy Holiday Marketing Ideas for Real Estate AgentsSomehow it's that time of year again! Before you know it you'll be going full-speed ahead into 2020. While the holidays are a great time to slow down, enjoy family time, and focus on business planning, we all know there is always the opportunity to generate more business. So here are a few quick marketing ideas to capitalize on this holiday season! 5. 5 Reasons You Need a Real Estate CRMDo you want to be more productive, better organized and have more control over your business? Use a real estate CRM. A Customer Relationship Management program is intended to help professionals stay on top of their businesses and succeed. Here's how an investment in a real estate CRM will take your business to the next level. 6. Real (Estate) Talk: How a Single Mom and New Agent Achieved Success in 6 MonthsAs a new real estate agent and a single mom to an autistic son, Tina Minshall had worries about earning enough. But those concerns quickly receded as Tina built a real estate family of mentors and caring clients. In just six months, she has created an impressive book of business and far exceeded the goals she initially set for herself. How did she do it? Learn more in this video interview. 7. How Much Do Bad Real Estate Photos Cost You?Before the average buyer even considers visiting your property, they will look at your photos. With so much competition in the real estate market, you cannot afford what you lose when you just take a few pictures with your iPhone. Here, you'll find what bad or even average real estate photos cost you with every listing. 8. How to Grow Your Business with Leads from InstagramReal estate is more visually driven than ever before and to be a successful real estate agent, these days you need to know how to utilize all the tools. That is exactly what Marki Lemons-Ryhal explained when she shared her tips and best practices to help your Instagram business boom. 9. Enhancing Photos and Virtual Staging: Know the RulesDid you know that enhancing a listing photo could be a violation of your local MLS rules? It could be if you run afoul of your local MLS guidelines. There's another catch: the rules surrounding enhancing photos and using photos are unique to each MLS. 10. Success Story: How One Agent Knew It Was Time to 'Level Up'Realtor Don Harkins took his business to the next level—twice. Like other agents, Don realized he was "leaving money on the table," and decided to take steps to maximize his profits. Find out how in this week's Success Story.
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Safe Selling: How Agents Can Use Appointment Times to Establish Control
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RPR's 2019 Product Highlights
It's hard to believe, but 2019 is almost in the rearview. It's time to look back, reflect and review all the key enhancements that RPR released throughout the year. In a focused effort to help REALTORS "wow" their clients and close more deals, RPR launched various platform and app upgrades throughout 2019. Each one designed to position you at the center of every transaction, and to help your business grow and flourish.
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Real Estate Wars: The Battle for Simpler Transactions
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How to Convert Your CRM Database into Commissions
The following is an excerpt from RE Technology's latest Success Guide: The best strategy for growing your business today is to leverage your CRM. Everyone that you know should be a customer record in your CRM. Developing a database of customer contacts with complete information including telephone numbers, addresses, and email addresses is fundamental for your success, as a well-groomed database in your CRM becomes a significant asset. The more you communicate effectively with your customers, the greater the likelihood of converting those contacts into relationships that lead to future transactions.
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Agents, Brokers Rave about the Redesigned Form Simplicity and Its Ease of Use
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The 6 Trends We're Seeing in Top Real Estate CRMs
The following is an excerpt from RE Technology's latest Success Guide: CRM is a constantly evolving category of technology for real estate. Vendors in this category regularly introduce new functionality to improve the breadth of services that agents or brokers can accomplish. Here are a number of new functions and trends that we see emerging across the real estate CRM landscape.
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Heads Up: brokerWOLF Reporting Is Getting New Features
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RESO Open for Curriculum Topics to Working with Real Estate Data
RESO Broker Advisory Group's workshop last September pushed some hotly debated topics among its members. One subject receiving a fair amount of back-and-forth dialogue was Marilyn Lund's concept of a "TSA-Precheck" program for data consumers requesting access to real estate data. What emerged was a collaboration of industry associates to begin crafting a curriculum for a training course on "Working with Real Estate Data."
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Compass Acquires Detectica, Deepening Artificial Intelligence and Machine Learning Capabilities Across the Compass Real Estate Platform
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Safe Selling: New Listing? Here's Why Agents Should Meet the Neighbors
Did you know that there are certain neighborhood and property features that scare off predators? It's true, and in this week's Safe Selling episode, you'll find out what those are. They say information is power, and the more your agents know about the neighborhood their listing is in, the safer they and other agents will be. So, brokers, encourage your agents to knock on doors and meet the neighbors of their new listing. (And, bonus, it's a good way to find potential new business!) Watch the video above to learn: What you should find out about a neighborhood Which neighborhood/property features scare off predators How to seamlessly incorporate the information you've learned into conversation with a prospect What to listen for in a conversation that signals that you may be dealing with a predator Why you should always input the information you've learned about the neighborhood into the showing notes field of your MLS. Next: Learn how you can use the showing appointment time to establish power and control.
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Pocket Listing Ruling Opens Up Inventory
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What Makes a Great CRM?
The following is an excerpt from RE Technology's latest Success Guide: When looking for a CRM for the first time, we recommend developing a checklist of features and a ranking system for each of those features. Try this criterion: Feature Importance to Me Ease of Use Here's a brief walkthrough of how you might rank a feature.
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HER Realtors Launches kvCORE from Inside Real Estate to Fuel Growth in 2020
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Lone Wolf Launches Integration Between zipForm Plus and brokerWOLF
Lone Wolf Technologies has launched Lone Wolf Link, a groundbreaking integration between zipForm Plus and brokerWOLF. The integration, which is the first major enhancement for zipForm Plus since Lone Wolf acquired zipLogix in April 2019, was released on November 13 and is available for purchase.
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Insider's View: MoxiWorks Acquisition of Imprev
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California's Vince Malta Takes the Reins as President of the National Association of REALTORS
It makes me proud to say I'm a Californian when I see that the National Association of REALTORS 2020 President is from the Golden State! Vince Malta has a lifelong commitment to serving REALTORS, first serving in state leadership for the California Association of REALTORS and now putting his insights and expertise to work at the federal level for nearly 20 years. We met Vince nearly 20 years ago and have always been impressed with his vision, passion and commitment to our industry. He has a tough act to follow with John Smaby, but I'm sure it will be one of NAR's best years ever! Congratulations, Vince! Vince is surrounded by a great team of leaders, as well, with Charlie Oppler, Leslie Rouda Smith, John Flor, Mabél Guzmán, Christine Hansen and John Smaby. National Association of Realtors® Installs 2020 Leadership SAN FRANCISCO (November 11, 2019) – Vince Malta, a third-generation Realtor®, was installed today as 2020 president of the National Association of Realtors® during the 2019 REALTORS® Conference & Expo. Malta was NAR's 2019 president-elect and 2018 first vice president. He has been in the industry for 40 years and is a broker at Malta & Co., Inc., in San Francisco. On the national level, he has testified before Congress multiple times on behalf of NAR, served on its Board of Directors since 2002 and was the association's 2011 vice president of government affairs. In 2002, Malta became a California Association of Realtors® honorary member for life, in 2006 he served as CAR president, and in 2007 he was named the state's Realtor® of the Year. Charlie Oppler is the 2020 NAR president-elect. He has been a Realtor® for more than 30 years and is the CEO of Prominent Properties Sotheby's International Realty in Tenafly, New Jersey, specializing in residential brokerage. He holds the At Home with Diversity certification from NAR and has served on NAR's Board of Directors since 2003. He has served on four of NAR's Presidential Advisory Groups while chairing the Realtor® Party Coordinating Committee twice and the RPAC Trustees Committee for one term. In 2005, Oppler was NAR's vice president for Region 2, representing New Jersey, New York and Pennsylvania. He was president of the New Jersey Association of Realtors® in 2004. Leslie Rouda Smith is NAR's first vice president. She has been a Realtor® for nearly 35 years. Rouda Smith is a broker associate at Dave Perry-Miller & Associates, in Dallas, where she specializes in residential and ranch and country real estate, along with her husband Brian and their children, all of whom are Realtors®. She has been a member of NAR's Board of Directors since 2009, and has served several years on the Executive Committee. In 2017, she was NAR's Vice President for Region 10, comprised of Louisiana and Texas and chaired the "Future of the Realtor® Party" PAG that same year. In 2013, she served on the NAR Leadership Team as vice president. At the state level, Rouda Smith served as the 2016 chairman of the board for Texas Realtors®. John Flor is NAR's 2020 treasurer. Flor has been a Realtor® for more than 20 years and is the Managing Broker of Six Lakes Realty, specializing in waterfront and recreational properties. At the national level, Flor has served on several committees, a presidential advisory group and the NAR Board of Directors. The Wisconsin Realtors® Association elected Flor as its board chairman in 2010, after serving as the Realtors® Association of Northwest Wisconsin, elected him president in 2009. Mabél Guzmán is NAR's 2020 vice president, association affairs. In 2014, she served as Chair of the Conventional Financing and Policy Committee, where she testified on behalf of NAR's more than one million members before the U.S. Senate Subcommittee on Urban Affairs and Banking on for its hearing, "Inequality and Opportunity in the Housing Market." In 2014, 2015 and 2018, she received the Illinois Realtors® President's Medallion for Outstanding Service. She was the 2011 president of the Chicago Association of Realtors® and was named 2012 Chicago Realtor® of the Year. Guzmán is a broker at @properties in Chicago, where she specializes in residential real estate, rehabbing properties and working with investors. Christine Hansen is NAR's 2020 vice president, advocacy. She has been a Realtor® for more than 20 years and broker-owner of Century 21 Hansen Realty in Fort Lauderdale, Florida, a full-service real estate company with residential, luxury homes, rental and relocation department. As 2019 Realtor® Party Director, she's focused on ensuring Realtors® understand the strength of their collective voice on Capitol Hill and in state and local legislatures while advocating on behalf of the many critical public policy issues affecting the real estate industry. Hansen served as 2018 president of Florida Realtors® and its 180,000 members, a culmination of many years of service in Florida governance roles. She has held numerous committee and task force posts in the Greater Fort Lauderdale Association, now the Realtors® of the Palm Beaches and Greater Fort Lauderdale Association (RAPM-GFLR). John Smaby is NAR's 2020 immediate past president. He's a second-generation Realtor® from Edina, Minnesota. He has been in the industry for nearly 40 years and is a broker at Edina Realty, where he specializes in residential real estate. Smaby was NAR's 2018 president-elect and 2017 first vice president. He has held numerous positions nationally and with Minnesota Realtors®, where he served as president in 2015 and treasurer in 2013. In 2013, Smaby received Minnesota's Ed Anderson Political Achievement Award, and in 2014, was named their Realtor® of the Year. NAR's 2020 Regional Vice Presidents are: Gene Fercodini, Wolcott, Connecticut, Region 1: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont; Drew Fishman, Absecon, New Jersey, Region 2: New Jersey, New York and Pennsylvania; Deborah Baisden, Virginia Beach, Virginia, Region 3: Delaware, District of Columbia, Maryland, Virginia and West Virginia; J.D. Rinehart, Jr., Rock Hill, South Carolina, Region 4: Kentucky, North Carolina, South Carolina and Tennessee; Pam Powers, Greenwood, Mississippi, Region 5: Alabama, Florida, Georgia, Mississippi, Puerto Rico and the Virgin Islands; Greg Hrabcak, Westerville, Ohio, Region 6: Michigan and Ohio; Bruce Bright, Brownsburg, Indiana, Region 7: Illinois, Indiana and Wisconsin; Pat Ohmberger, Lincoln, Nebraska, Region 8: Iowa, Minnesota, Nebraska, North Dakota and South Dakota; Dave Momper, Tulsa, Oklahoma, Region 9: Arkansas, Kansas, Missouri and Oklahoma; Kaki Lybbert, Denton, Texas, Region 10: Louisiana and Texas; David R. Tina, Las Vegas, Nevada, Region 11: Arizona, Colorado, Nevada, New Mexico, Utah and Wyoming; Angie Tallant, Fairbanks, Alaska, Region 12: Alaska, Idaho, Montana, Oregon and Washington; and Kevin Brown, Oakland, California, Region 13: California, Hawaii and Guam. The National Association of Realtors® is America's largest trade association, representing 1.4 million members involved in all aspects of the residential and commercial real estate industries. To view the original article, visit the WAV Group blog.
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Industry Executives Talk Branding, Profitability and Disruption in Real Estate at NAR Annual Conference
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Safe Selling: A Script (and a Trick) for Screening Prospects
We've talking a lot about red flags lately--specifically how to spot them in new prospects. This week, learn a quick trick that agents can use over the phone to uncover hints that a prospect might be dangerous. The trick is called 'The Training Play' and it can help agents gauge a prospect's hidden motives. Watch the video above to: Hear a sample script for using the Training Play on the phone Find out which vocal cues to be alert for How agents can decide if they should take another agent with them to a showing Next week: See why it's so important to learn about the neighborhood—and to share your findings in the Showing Notes.
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How the RESO Universal Property Identification Can Benefit Brokers
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DocuSign and Lone Wolf's zipForm Plus Deepen Partnership
In a joint effort to improve real estate transactions, DocuSign and Lone Wolf Technologies on Saturday announced that they will deepen their partnership and enhance the existing integration between DocuSign Rooms for Real Estate and Lone Wolf's zipForm Plus. This will simplify and accelerate the completion of forms, transactions, and e-signatures for users of both products.
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Howard Hanna Adds 'Find It First' Program to New York Market Areas
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10 Things to Do in San Francisco during NAR Annual
The 2019 Realtors Conference & Expo is just around the corner! Running from November 8th-11th, this expo is going to be packed with great vendors and educational seminars. While we fully encourage you to take in everything the expo has to offer, we also want you to see a bit of the city. Here are ten things you should do in San Francisco while you're at the NAR expo!
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Sotheby's International Realty Introduces Spatial Computing to its Curate App
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Safe Selling: Why Copying that Driver's License Won't Keep You Safe
The conventional safety procedures that brokers suggest to their agents when meeting new prospects for the first time go something like this: Always verify the prospect's identity and make a copy of their driver's license Always meet them at the office for the first time But do these steps actually protect your agents from a potential predator? In this week's 'Safe Selling' video, we'll learn why these long-held safety truths are actually safety myths. How meeting at the brokerage's office can actually play into a predator's hands Why it's important to meet at a public location first, NOT the listing Why copying a driver's license won't keep agents safe What agents can do if they don't have an available colleague to accompany them on a first showing with a new client One important caveat: We're not saying that agents shouldn't copy a new client's license or meet them at the office (as long as others are there). Instead, agents shouldn't let these actions lull them into a false sense of security—they alone won't deter a predator. Agents should stay vigilant and remember all of the preventative tips we've been sharing in this video series. Stay tuned until next week when reveal an easy phone trick that agents can use to screen prospects!
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Heading to NAR San Francisco: 3 things to know
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Top 10 Most Popular Articles of October
In October, our most popular articles ranged from the Halloween oriented (#8) to the frightening (the old, insecure web browsers of #10). But October also saw a flurry of popular, communications-focused articles—such as answering commission questions (#2), what NEVER to say to leads and past clients (#1), and how to ask clients for a referral (#7). What other topics struck a chord with agents and brokers last month? Read on to see the rest of our top 10 articles of October! 1. 5 Things an Agent Should Never Say to Leads and Past ClientsWhen you're communicating with real estate leads and past clients, it can be challenging to handle every conversation perfectly. But being aware of what you're saying (or not saying) can help you begin to have conversations that lead to more leads, more clients, and more commissions! Here are five things an agent should never say to leads, and what you should say instead. 2. Top 4 Ways to Answer Commission QuestionsJust about every real estate agent has been faced with home sellers who have commission questions. Usually, they want to pay a lower commission than your normal fee. It's frustrating because sellers sometimes don't realize all the knowledge and expertise that agents contribute to a successful home sale. Here are some ways to answer that "Will you lower your commission?" question most effectively. 3. Friday Freebie: Download This Monthly Marketing Kit SampleThe key to ensuring that clients refer you or use your services again is by making sure they remember your name between transactions. How? It's all about providing value. In this week's Friday Freebie, we'll introduce you to a marketing system that helps you do just that in order to stay top of mind, year after year. 4. 14 Easy Real Estate Photography TipsPhotos are what buyers are going to be looking at later — pondering second visits and offers, maybe thumbing through a whole stack of flyers and brochures from a day of open houses. And beyond that, the best real estate photography also impresses your sellers and further wins them over as clients. Here's how to take your listing photos to the next level. 5. 5 Social Media Strategies to Make Your Real Estate Business Stand OutSocial media isn't a short-term fad. These five social media campaign strategies will ensure your real estate business stands out from your competition. 6. Is the Square Footage of Your Listing Fake News or Are You Selling Properties Using Accurate Square Footage?Many agents assume the square footage information from an old listing in the MLS or found in public tax records is accurate. But is it really? No, it is not. It is what we call unverified square footage. Agents should always be using verified square footage of a property. Here's what an agent needs to know to understand how verified square footage can improve their level of professionalism. 7. How to Ask Your Clients for a ReferralThe Referral Dialogue makes it easier for agents to ask for a referral. It makes the asking part feel more natural so you don't feel like you're being pushy. The beauty of the Referral Dialogue is it explains how you're different from your competition, the concept of working by referral and why their referrals help drive your business. 8. 13 Last-Minute Halloween Events that Will Grow Your BusinessHalloween is right around the corner. It's a perfect way to bring fun, sweets and treats to your community and build your business. Many real estate agents wait until the big holidays. Why not begin now? Want to get known in the community or a neighborhood? This is a great time go begin. Here are 13 spooktacular ideas that are fun and can be put together quickly. 9. 6 Real Estate Trends to Keep an Eye on in 2020The countdown to 2020 is officially on! That means one thing: planning season. We're taking a look back at some interesting patterns from 2019 and discussing our top picks for real estate trends to look out for next year. 10. 4 Reasons You Need to Update Your Web Browser TodayHow old is your browser? If you are using Firefox or Chrome on your desktop or laptop PC, are you sure you have the latest version? And why should you need to be concerned about searching the web using an outdated version of any of the popular browsers?Let's look at four reasons that should motivate you to make certain your web browser is updated today.
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Broker Public Portal: Fuel for the Rocket Growth of Homesnap
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Real Estate CRM Basics
What Is a CRM? CRM stands for customer relationship management and is used to describe a category of tools used by businesses to manage interaction with current and potential customers. There are many types of CRMs, but they generally share the same common goals to benefit any kind of business:
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6 Real Estate Trends to Keep an Eye on in 2020
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MLS Policy 8.0 Clear Cooperation: Kills Pocket Listings, Creates Legal Concern Over Coming Soon
The member leadership of the National Association of REALTORS will be considering a policy change related to MLS designed to eliminate pocket listings. The policy is 8.0 – called the Clear Cooperation policy. This topic was discussed in great detail at the 2019 Council of MLS meetings and met with widespread industry support. A number of brokers have developed innovative platforms for sellers that fall under a commonly understood policy called Coming Soon that may be wiped out by this new policy change. This has many in the industry concerned about repercussions the 8.0 policy change could have for these coming soon programs. Please download this white paper to review the considerations. To view the original article, visit the WAV Group blog.
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Guaranteed Rate and @properties Enter into Mortgage Origination Joint Venture Agreement
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Broker Public Portal with Homesnap Hits an All-time Traffic High
A group of passionate and forward-thinking brokers and MLSs formed the Broker Public Portal (BPP) to help provide a nationwide alternative to the ever-more expensive third party sites. In just three years, BPP, through its partnership with Homesnap, has created a nationwide lead generation app and portal that helps brokers provide an effective answer to the two questions they get from their agents EVERY DAY: How are you going to help me generate leads and increase my referral business? The Homesnap solution chosen by the Broker Public Portal does just that. In September, the Broker Public Portal broke its own record thanks to the continued adoption and momentum by MLSs that collectively serve 1.1 million agents nationwide. Last month, traffic on the no. 1 rated mobile app and desktop solution hit an all-time high! Traffic is up 40% year-over-year. To date, Homesnap has delivered over 1.8 million leads and more than 20 million home buyers and sellers have been invited to join their local REALTOR® on the app. This program is truly helping to keep agents at the center of the transaction! If you would like to learn more about offering Broker Public Portal to your MLS members or if you would like to learn how to generate leads and referrals for your agents, feel free to reach out to me at [email protected], and I'll be happy to connect you to the right people! To view the original article, visit the WAV Group blog.
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Realogy Modernizes Agent and Broker Learning: Launches New Digitally Driven Learning Platform
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Success Story: San Diego Team Triples Their Transactions with Software Switch
We're back with the second entry in our "Success Story" series. This week: Scaling your business with the help of the right technology. The "right technology" is what made the difference for Kyle Whissel and his team. One year after changing software, the team nearly tripled their number of closed transactions. What caused the need for the tech change, and which platform did the Whissel Realty Group switch to? Read on to find out!
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WomanUP! Celebrating Empowerment with an Excellent Leadership Conference in San Diego
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Safe Selling: How to Spot Dangerous Red Flags Over the Phone
As a broker, have your agents ever commented that they felt 'funny' when talking to a new prospect? Don't brush off their concerns--that may be their intuition warning them that a prospect is not who they seem to be. Instead, share this video on 'active listening' and the red flags that can warn agents that something is off with a prospect—before they ever meet them in person. Watch this week's 'Safe Selling' video to learn: What active listening is, and how to use it with prospects How to tell a legitimate buyer from a suspicious prospect The 'onion peeling process' of drilling down into what a prospect says and looking for inconsistencies Why inconsistencies in what a prospect tells you are a red flag And, bonus, while active listening can help you weed out shady prospects, it can also help you gain a deeper understanding of what real buyers need! Stay tuned until next week when we'll explore why meeting a new prospect in your office and copying their license is a safety myth.    
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Upstream Now RESO Certified
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How Tomlinson Sotheby's Uses Innovative Tech to Recruit and Train New Agents
How do top brokerages recruit and retain new agents? For Tomlinson Sotheby's in Coeur d'Alene, Idaho, it starts with an iPad. From listing presentations to showing off virtual reality capabilities in casual conversations, new agents are trained from the start on the technology and marketing strategy that differentiates Tomlinson Sotheby's agents from their local competition. In a recent webinar, three new agents from Tomlinson share why they switched to a career in real estate, the challenges they faced, and how Tomlinson Sotheby's innovative use of technology helped them earn their first commission checks far sooner than the industry norm. Read on for standout highlights from the webinar.
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Real Estate Appraisal Guide to Share with Clients
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Wendy Forsythe on Cultivating Relationships within Your Brokerage to Drive Success
"Get involved in your local board. Get involved in your state association. Get involved in the National Association of Realtors. Get involved in YPN or the Women's Council of Realtors or the Chamber of Commerce. Whatever it is, get involved, because that is only going to bring benefit," says Wendy Forsythe, Chief Operations Officer at HomeSmart International. Here are a few highlights from the video above: The importance of relationships as an agent, broker, executive and industry leader The importance of stepping forward. The power of not giving up. Rather read it? Check out the transcript here: Mike Schneider: Welcome back to another episode of our First Person series. Today I have Wendy Forsythe, the chief operating officer at HomeSmart International, and we're gonna be talking about the intersection of relationships and business, particularly in real estate. So-- Wendy Forsythe: Great. I'm excited to be here. Mike Schneider: So, our company's called First, and we like rewind all the way back to, how, when, and why did you get into real estate? Wendy Forsythe: Yeah, so, my real estate story started when I was in college, in Northern Canada. Mike Schneider: Wow. Wendy Forsythe: And I got into real estate as a summer job. So I got my real estate license in the summer in between my second and third year of college. And, sold a bunch of houses that summer. Went back to school, continued selling houses, finished my degree, continued selling houses, and here we are now. Mike Schneider: And here we are. Wendy Forsythe: Many years later. But, I fell in love with the industry and I knew that it was my career and I knew that it would give me opportunities that I hadn't even imagined at that stage. Being in my early 20s and, fast forward and I've just been so fortunate to be a part of this industry and, now I live in the United States and here we are. Mike Schneider: Yeah. Well, and now you're running a really big brokerage. Tell us a little bit about HomeSmart and your role there. Wendy Forsythe: Yeah. So, HomeSmart International, has 166 locations across the US. We have, as of this recording, just under 16,000 agents-- Mike Schneider: Wow. Wendy Forsythe: --and growing. Mike Schneider: Congratulations. Wendy Forsythe: Yeah. It's an amazing company. Very much focused on providing our agents with great service with a business system that allows them to reach their goals for their personal lives and professional lives and really a business model of the future in our industry with all the changes that are happening. So, it's an exciting place to be. Mike Schneider: I love that. I love the innovations on business model and technology and all of that. One of the things that's a mainstay pillar for our tech company, and I think for the industry is that relationships are really central. So, you've seen a huge spectrum of the industry. Wendy Forsythe: Yes. Mike Schneider: Can you talk a little bit about how relationships drive this business? Because a lot of people say that, but what does it actually look like? Wendy Forsythe: Yeah. I mean, there's so many different perspectives. So my days selling as an agent, I mean, relationships were key. You had that sphere of influence and those were the people that transacted with you multiple times, sent you referrals. And I think that's very consistent today. Mike Schneider: And that was a big percentage, the majority, what was that of your business? Wendy Forsythe: Uh, a big percentage of my business. Mike Schneider: Yeah. Wendy Forsythe: I mean, like any new agent starting out it, it took a while to get there. Mike Schneider: You have to build it up. Wendy Forsythe: Yeah. And then as I progressed into management and I owned my own brokerage for a number of years working with agents. That transition into their business, that relationship component. When I started working in more of the corporate roles that I work in now, we still see those relationships from the agent to the consumer perspective, but there's a whole other dynamic that opens from the relationship of leaders with-- Mike Schneider: Yeah. Wendy Forsythe: --agents, you know, in the company, with other people in roles like management and support roles, operations and training and, and all of those roles, to the industry. I mean, we work in an amazing industry. And, I've always looked at it from a point of abundance. So we come to conferences. We go to events. Maybe we're kind of competitors in a way with other brands and other companies. But, I believe in sharing and building those relationships and they can do well and we can do well and our companies can do well. And, you know, we can all prosper from that regard. So, I've been very fortunate to have long standing relationships with a lot of people as we've moved through different stages of our careers. And that's, ultimately what keeps us motivated and what really, sort of, nourishes the energy level that we need to do what we do everyday. Mike Schneider: That's great. I think that's becoming a theme too as we talk about relationships, the network component, that you really are building, and to your point, not just an individual agent's core asset, right, which is their network. But what you're talking about is the industry that you now are able to tap into [inaudible] at a broker level, at an executive level, as you're taking new business models to market. Wendy Forsythe: It is. And even at a local level, for agents, I always encourage agents, you know, "Get involved in your local board. Get involved in your state association. Get involved in the National Association of Realtors. Get involved in YPN or the Women's Counsel of Realtors or, the Chamber of Commerce." Like, whatever it is, get involved, because that network effect of those relationships is only gonna bring benefit. And when you isolate yourself, when things aren't going exactly as you hoped, you don't get the support of those relationships and that network around you. And, ultimately we all go through ups and downs, so that support system makes a big difference. Mike Schneider: That's a great recommendation, push. As you think back through being a broker, owner back in the day or from, some part, a lot of our, our viewers are agents, uh, is there a tip or a trick that you used or that you coached or that you still do today in terms of nurturing and maintaining relationships? What's something-- one thing somebody could go and say, "I'm gonna do that in 2019?" Wendy Forsythe: I don't know if it's a tip or trick. I mean, being yourself and being authentic I think is, the best thing you can do. And, I particularly remember as I was listening to young agents starting out, you meet other people that are maybe more seasoned or you aspire and you think, "Look, they've got it so together. They know everything. They know everyone. You know, I'm not there, so maybe I would sort of, hang back because of that." Mike Schneider: Sure. Wendy Forsythe: And, I just really encourage people just to like, just step forward and be yourself and say hello to somebody that you've never met. Introduce yourself. And then, just care. So, be in that moment in that relationship. And some of the people that I have the greatest admiration for have that quality of, when you and I are talking, we're in that moment together. Mike Schneider: Right. Wendy Forsythe: And then we may shift to the next conversation, but I'm in that moment, and I think that's a great quality to really foster as you think of developing your relationships personally and professionally. Mike Schneider: That's interesting. It does seem like that's something that you can learn and develop if you're intentional about it. Wendy Forsythe: Right. Mike Schneider: Um is there a question you ask? Is there something-- so you're getting to know someone new. I mean, I think that's where we get to the tip and trick level. How do you take the conversation there and be in that moment? Wendy Forsythe: It depends on the setting, but I love to ask people-- and particularly in my role, because I'm traveling across the country, I'm spending a lot of time with our HomeSmart agents, our franchise owners. I get not as much time as I would often like to spend with those people. But-- I get some time to connect. So if I'm just meeting somebody, I love to just ask them about their real estate story, cause I think we're all, like, living and writing our story every day. Mike Schneider: Yeah. Wendy Forsythe: So, you know, if we're just meeting, I'd be like, "Tell me about your real estate story." And they'll tell me about how they started in the business, why they started in the business, where they're at now, where they wanna go. And that gives me a lot more of a interaction that I can really build upon then, "Well how long have you been in the business? Well, do you like real estate? Well, why did you get your license?" So, uh, that's one of my favorite questions that I ask a lot. Mike Schneider: I like that. I like that and that you could have lots of different questions that fit that mold. But it's both, what's the story and you have the opportunity to talk about dreams and, future too. Wendy Forsythe: Right. Mike Schneider: Where do you wanna go next? Wendy Forsythe: Because what it tells me is what's important to them. Mike Schneider: Yes. Wendy Forsythe: Right? So, however they decide to take that question and answer it back to me, tells me what really is their passion and what are they excited about. So if they start telling me about, kids or vacations or debt or divorce or-- Mike Schneider: Right. Right. Wendy Forsythe: --anything, cause I get lots of interesting answers. Mike Schneider: Responses. Yeah. Wendy Forsythe: And I genuinely like people and I really like the psychology of human science. Mike Schneider: Yes. Wendy Forsythe: And, you know, why do we act the way we do? Why do we react the way we do? What is predictable about it? What is unpredictable about it? So, I've always had, that curiosity from that, element of things. So, I like hearing those answers. I think about them often at the end of the day, the people I talked to and the conversations that we had. Mike Schneider: I love that. I love that. Is there anything as you think back to either when you were running a brokerage or with, HomeSmart as a brokerage too, that you are, are implementing or coaching or trying to, you know-- what does the relationship side of the business look like there in terms of how you help your agents with that? Wendy Forsythe: Yeah. I'll focus on-- actually, I'll answer that-- I'll focus on working with our franchise owners. Mike Schneider: Yeah. Wendy Forsythe: Cause we do a lot of work on leadership. Mike Schneider: Okay. Wendy Forsythe: So, we're a large franchise company. We have independently owned and operated offices in multiple states across the country. So that's kind of our front line to the agents, cause the agents are actually making the choice to work with that local-- Mike Schneider: Of what they're gonna do and how they're gonna implement it. Sure, Wendy Forsythe: Yeah, that local owner is part of the HomeSmart brand. So, spend a lot of time, coaching and helping those business owners build their businesses. So, of course, leadership is a big component of that. Building culture is a big component of that. And, you know, when you're focusing on that, kind of, giving back mentality, you see amazing things happen with that. So that's part of what is a constant development phase, is, how do I be a good leader? What does it mean to be a leader? Are we providing the support, the tools, the relationships that the agents need and want when they're with our brokerages? Mike Schneider: That's really helpful. Well, we'll end on this one, but is there anything that you wish you had known or that you would've done differently if you had known a few years ago? Wendy Forsythe: Oh, yeah. I try to practice this now, but I have an awareness of it now that I wish I had told myself younger, and a few years ago. And that would just be everything's gonna pass. Take a breath, it's gonna pass, it's, it's gonna be okay. Whatever the outcome that I'm striving for when I don't hit that outcome, that it's okay. I'm gonna get another chance. Mike Schneider: It's alright. Wendy Forsythe: It's good. Just, keep moving forward. And it-- and I have a phrase, relentless forward momentum. Mike Schneider: Relentless forward momentum. Wendy Forsythe: Yes. So, just keep moving forward. Mike Schneider: Just keep moving forward. It'll pass. Wendy Forsythe: It, it'll pass. We'll figure it out. We'll make it okay. Mike Schneider: Wendy, thanks for being on. Wendy Forsythe: Thank you. Mike Schneider: I appreciate it. Wendy Forsythe: Thank you, it was my pleasure to be here. To view the original article, visit the first.io blog.
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Safe Selling: Why Agents Should Avoid Getting Personal in Their Marketing
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Who Is Covered by CCPA and What Does It Require?
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Compass Launches New Consumer Experience, AI Capabilities
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HUNT Real Estate and Hunt Relocation Re-sign with Buffalo Bills and Buffalo Sabres
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Realogy and Home Partners of America Launch iBuyer Programs RealSure Sell and RealSure Mortgage
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Learn How the Real Estate Industry Is Avoiding Economic Meltdown with the Broker Public Portal
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Redfin recently released a study about who supports housing density and who opposes it. The study found that homebuyers and sellers are nearly twice as likely to oppose the building of dense housing in their neighborhood than they are to support it. More than half (53 percent) support zoning policies that limit housing density near where they live. Nearly one in three support policies that enable it. The data hits home with me, literally, because there's a new housing development being finalized that buttresses our neighborhood. About 100 homes have been proposed to be built on a lot that once was slated as a new home for the county jail, until folks protested. It's across the street from a middle school, which is next door to our intermediate school.
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How to Select the Right Transaction Management Solution
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Safe Selling: How to Avoid Marketing Language That Attracts Predators
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