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Looking for an effective and affordable way to increase your site traffic by as much as 20%?
Helping your website to be competitive with the ever-increasing amount of huge, well-funded players entering the space is getting more and more difficult. Most brokerages or MLSs do not have millions dedicated to promoting traffic to their site. I just saw a demo of something that is affordable but has been proven to drive up site traffic by as much as 20%. And it does not require any site redesign or major overhaul! The solution is offered by a smart, young AI company called Restb.ai. They are a "computer vision" company that has deep expertise in using artificial intelligence to increase traffic and engagement for your website. Restb.ai has built a computer vision solution that "reads" all the elements in property images. Based on the contents of each photo, their AI provides a full sentence or caption featuring one of 40+ room types and a description of the key features (e.g., kitchen island, vaulted ceiling, etc.) in each photo. These descriptions are then automatically assigned to the "alt-text" of each image on your site, which has an instant impact on your traffic. Today, the images on the listings on your site are being used by hundreds if not thousands of IDX sites in your market and on national portals. Without differentiating your images with a description, Google thinks the images on your site are the same as the hundreds of others and does not give you any credit for providing valuable and unique content. By adding unique descriptions to each image's alt-text, Google and other search engines will favor your site over others and move you up in each search engine's rankings. While nobody will ever SEE the descriptions when they view your site, the alt-text allows Google to treat each of your photos as "new content" which makes your site more popular. From what we have seen, no major real estate website in the U.S. has gone all the way to adding full image descriptions like the type that the Restb.ai solution can provide. Many of the websites we looked at do not have any description at all for each image's alt-text. Then, even when descriptions are present, sites are often just adding the MLS ID or street address. By adding a full description with relevant keywords, each image has more context and much stronger indexing on Google. Makes Your Site More ADA-Compliant More importantly, adding a full description of each image also makes your site more ADA-compliant and more helpful for those with visual impairments. Users of screen readers will hear the descriptions read aloud as they browse your site, and they will get a more thorough and informative description of the properties they are viewing. Here is an example of the type of photo descriptions that the computer reads and automatically adds to each image: Adding rich and descriptive captions in your alt-text may be a quiet, but powerful way to get a leg up on your competition and the large third-party sites by generating more traffic with the added benefit of helping you be ADA-compliant. Talk to your website vendor about this and see if they can help you gain a competitive advantage with Restb.ai's computer vision. To view the original article, visit the WAV Group blog.
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CMA to Listing Agreement to MLS to Commission Check
Lone Wolf announced their integration today between Cloud CMA and their forms and transactions systems, zipForm and TransactionDesk. I excitedly took a look. Had they cracked the holy grail? The grail itself is something that our industry has discussed for decades--lead to close. If there is a company that can get you there, it may soon be Lone Wolf. One of my favorite sayings, which I picked up form Merle Whitehead of Howard Hanna, is "Sign here, press hard." It is a classic salesperson saying that goes well with something my dad always told me, "A businessman (businessperson) without a pen is like a soldier without a gun." For listing presentations, the CMA is the beginning of a process. It is the assembly of information that is reviewed by agent and seller to determine if the seller wants to choose that agent to list their home. Obviously, if the seller agrees to list at a certain price, the very next step would be to start the listing agreement, followed by "Sign here, press hard," or in DocuSign's case – you don't need to press hard. What I expected in the announcement was a workflow that would take the agent from the CMA presentation directly to the listing agreement. I imagined the agent getting up from the kitchen table and starting to walk around the house to complete the MLS listing input form, taking photos with the camera on their iPad. Lone Wolf is not quite there yet. But I like the direction. Check out the video below. The integration that they have done allows the agent to authorize their Cloud CMA account in Lone Wolf Transactions or vice versa and provides some transfer of information between the two – like the information about the customer and the subject property. It's a start, but not the workflow I have in my dream. Certainly, better than anything on the market today. I am sure that future development in this area will be closer to my imagination. And it does not stop there. Remember, with MLSConnect – in certain MLS market areas, the information curated by the listing agent is enough to start an MLS listing. This saves agents enormous time and removes so many errors. Every MLS should have this feature. But wait, there is more... Brokers with Lone Wolf Back Office have integrations that will literally allow them to go from contract close to commission check. Stone Point – owners of Lone Wolf and, soon, CoreLogic – are on a great path to truly command a strong value proposition to the business side of real estate. On the other hand, CoStar is targeting the front end with their announcement of the Homes.com acquisition. It is profoundly interesting to me that startups are not the ones delivering innovation to our industry – it's the billionaire private equity firms. Click to view integration To view the original article, visit the WAV Group blog.
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Step Out of Zillow's Shadow and Back Into the Showings Spotlight!
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MoxiWorks to Complement Zap?
Three things happened in the last week that caught my eye. First, MoxiWorks and Century 21 Canada made an announcement that MoxiWorks is replacing Real Estate Webmasters to provide MoxiCloud and the MoxiWorks products. Then, I received an email from a large Century 21 and a large ERA broker that was forwarded from Realogy announcing that Moxi will be running alongside the Zap platform. Not sure what the Moxiworks-Zap strategy is entirely, but it is pretty clear that Moxi has some powerful traction. What is being done in Canada is not likely to have much bearing on what is done here in America, but it is a signal. The announcement by Century 21 USA is another signal. And the question from a large non-Century 21 broker is another signal. To me, the signal is that Realogy is pivoting from the Zap platform.
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RPR's Commercial Property Details: Facts, Stats and Records
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How Top Teams Set Themselves Free!
For the longest time, real estate agents and brokers alike have sought something of a holy grail: the perfect "all in one" software platform that can literally do it all, from generating leads to providing both customer relationship management (CRM) and transaction management. But the reality is that the perfect, "best at all things" platform simply does NOT exist. And when you really think about it, how can any one company be the best at absolutely everything? In a growing trend, the highest performing teams now choose to work with the top specialized providers in each category and make sure that there is a seamless integration with these "top gun" solutions. Grant Johnson, founder of the Grant Group, said, "I used to have one Hyundai and now I have both a Ferrari and a Porsche!' Johnson further explained that his company formerly worked with an all-in-one platform that had a decent CRM but digital marketing services that were sub-par. Today, they work with a purely focused CRM and a separate, best-in-class digital marketing platform and the absolute key is their seamless integration. As Howard Tager, Ylopo CEO and co-founder, explains it, "CRMs should be CRMs, and digital marketing companies should be digital marketing companies. It's absurd to think that one company can be the best at everything." As a founder of Tigerlead Solutions, he was on the front part of the all-in-one wave. But now in 2021, that model is antiquated at best. That's why at Ylopo, "we don't try to be all things to all people. As a pure-play, digital marketing solution for real estate, we can maniacally just focus on being the best at lead gen, dynamic remarketing, AI texting, video marketing, and custom-branded IDX websites. And we make sure that we have amazing two-way integrations with the best CRMs in the real estate industry." "In 2021, being an all-around software development company doesn't cut it anymore," says Dan Corkill, CEO of real estate CRM Follow Up Boss. "Technology companies now need to have deep domain expertise and be uniquely specialized in order to effectively build and manage the latest and greatest advancements in tech. We live and breathe all things real estate CRM—this is our pure focus!" Corkill further explains that this is where the all-in-one platforms run into trouble. "By still trying to do absolutely everything, rather than focusing on integrating with other, more advanced tools, they're living in the past, with outdated technology and as a result providing merely average tech to their customers." Unfortunately, the old-school all-in-ones have what is called a closed application programming interface (API). When a company maintains a closed API, that essentially means they refuse to integrate well with other needed technology tools. Why does this matter? Companies with a closed API can easily create a situation called "customer lock-in" where they hold their customers and their data hostage by preventing them from switching to other products and by forcing the customer to put forth massive effort, incur significant switching costs, or suffer substantial data loss if they tried to leave. But the good news is that making the break and moving off of an all-in-one platform, while it might cause some short term pain, will ultimately provide greater freedom and control over an agent or team's business and put them in a better position for long-term success. Furthermore, with this approach, agents, teams and brokers will have the ultimate freedom to switch out any of their individual providers at any time that they like without affecting the other solutions at all. There was a time when we believed an "all-in-one" platform was the best way to support agents," said Mike McGowan of Chime. "Through our strategic partner program, we learned that by maximizing the potential of each best of breed partner and tightly integrating with our powerful CRM, we can deliver a more powerful technology stack to our clients. As one of our valued partners, we are incredibly proud to work with Ylopo and offer our customers unmatched lead generation and digital marketing tools for long term success." "Agents should be able to adapt and change as fast as tech changes and must partner with technology companies who can do the same," says Tristan Ahumada, top team leader and CEO and Co-Founder of Lab Coat Agents. "Better products come out for agents when companies focus on what they do well. Companies like Ylopo who have an open API and singularly specialize in the services they provide allow for agents to freely build their businesses how they see fit." The key then, according to Ahumada, is to make sure that your best of breed tech solutions all talk to each other and are integrated in a seamless two-way manner. "Great integration is critical!" Learn more about how Ylopo and our strategic partner program can work for you.
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Fathom Holdings Signs Definitive Agreement to Acquire Technology Platform LiveBy
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5 Keys to Rock Your Recruitment and Retention [FREE GUIDE]
What's the secret to long-term, sustainable growth? Every broker/owner must ask themselves this fundamental question, hopefully earlier in their investment versus later. When our team is consulting with brokerages regarding their growth strategies, we look at five key components of the business model: Financial Analysis Staff Brand and Marketing Systems and Processes Recruitment and Retention You know the saying, "You're only as strong as your weakest link"? That's 100% true here. All five of these key elements need to work in harmony in order for a brokerage to build and maintain long-term, sustainable growth. Many of the brokers with whom we meet are naturally strong in some area, and weak in others. If left unaddressed, this causes an imbalance that will seep into other areas of the business model, resulting in a larger systemic problem that makes determining and addressing the root of the issue both difficult and frustrating. In this FREE DOWNLOAD – "Rock Your Recruitment" – we dig into each of these five key components of your business model and how each directly contributes to a strong, successful recruitment and retention initiative. The guide also includes tips, tricks and insights from top real estate minds and recruiters, including Tami Bonnell (CEO, EXIT Realty), Brenda Thompson (broker/owner, HomeSmart Stars), Kevin Johnson (broker/owner, Century 21 OneBlue) and more. [ DOWNLOAD GUIDE NOW ] As you explore this guide, ask yourself the following questions: Do I have a strong grasp of each of the five key facets of my business? Where am I strong? Where am I weak? Do I have the right administrative staff around me to balance my strengths and weaknesses? Am I properly leveraging technology to accomplish my brokerage's goals? What value proposition am I offering prospective agents—and is it competitively attractive? What is my brokerage's overall reputation in my market—and is that accurate? Happy recruiting—and, as always, if you'd like to explore 3sixtyfive.agency's recruitment services, you can schedule a one-on-one consultation with a member of our business development team. We're here to help you, your brokerage and your agents be successful.
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Howard Hanna Holds Onto Top Spot, Named No. 1 Privately-Owned Real Estate Company in the Nation
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Using RPR Commercial Maps Insights to Your Advantage
If you're a commercial practitioner or a resimercial specialist, there's a lot of data for you to explore and leverage in RPR Commercial Maps. This article will cover how to use them to visually search for properties and uncover market trends. We'll also go over how to use the RPR map to help better understand and target a Trade Area using Points of Interest, Traffic Counts and Data layers, as well as how to search for properties and create trade area reports by using any of the drawing tools. Let's get to business...
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Lamacchia Realty: Our pivot from portal leads to PPC and $1 billion in sales in 2020
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Our Top 10 Most-Read Articles of March
Real estate professionals received good news in March: they're eligible to apply for and receive federal loan funding. Not surprisingly, an article announcing that hit our top 10 list of the most-read articles of the month (#3). A chance at federal funding was not the only thing RE Technology readers got last month. They also could download a free piece of marketing (#2), and learn a plethora of advanced lead generation strategies (see articles #7 and #8 below). To find out what else agents and brokers were reading in March, check out the list below. 1. The Big Lie: 'The House Is Not in a Flood Zone'When flood insurance is so $#@!&^% confusing, why would you spend more time on it than you have to? Yet, when your clients are committing much of their life savings to a 30-year investment, they want to feel confident they're doing everything they can to protect that investment. Following these three steps to simplify flood insurance places you in a position to confidently lead the conversation. 2. Friday Freebie: Get the 'Rent vs. Own Report' to Move Renters Off the Fence‍If you're looking to build a base of lifelong clients, there's no better niche than first-time home buyers. But persuading high-income renters to become homeowners can be tricky--until you put the cold, hard numbers in front of them. In this week's Friday Freebie, we're highlighting a free Rent vs. Own report that will help you do just that. 3. Real Estate Agents Eligible for PPP Loans Until March 31‍The second wave of federal loan funding includes $250 billion earmarked to small businesses. As of right now, about $128 billion of that money is still available. Last week, the federal government extended the benefit to independent contractors, including real estate agents. 4. Top 8 Things to Make You the Realtor of Choice for Sellers and BuyersWith over 5 million homes selling annually, what is it that makes you the Realtor of choice? The real reason is that you are the one who can provide the most benefit to both the seller and the buyer on their real estate journey. Here are the top eight things that make you stand out. Do you have all these qualities? 5. 7 Ways to Get More Seller Leads in a Tight MarketResearch, reports, and expert opinion claim that the housing market will continue to see a strong buyer presence in 2021, thus creating a tighter market. To leverage this increased demand in a tight market, real estate agent marketing can work wonders. How can real estate agent marketing work for you? Here are seven ways to get more seller leads in a tight market. 6. 3 Apps Guaranteed to Save You TimeYou can increase your efficiency while still building future business if you get a little help. The good news is there is technology available today that you can use to help you speed up or simplify some time-consuming tasks. Here are three apps that can help you save time, make you more efficient, and help you build future business. 7. Get More Listings: Pursue Absentee OwnersHave you vegged out enough on Netflix over the past few months or are you ready for the new world of real estate? We've found a couple of niches that we think will be especially worth your time and effort to pursue in a post-lockdown real estate market. One of these is landlords, a.k.a. "absentee owners." 8. Top 5 Real Estate Lead MagnetsMany real estate agents are unsure of the best way to capture leads. The secret actually isn't much of a secret. Across industries, marketing professionals use what's called a lead magnet to entice consumers to willingly provide their contact information. We'll explain what this tactic is and share the best real estate lead magnets that will help you grow your business. 9. The Golden Rule for Your Real Estate Social Media StrategyAs you're building your brand following on your website, social media, and business pages, remember the following – content is king, but consistency is key. When you're building and executing your social strategy, remember to be consistent in these three specific ways. 10. 4 Ways You Can Digitally 'Hand-hold' Clients and Why You ShouldWe all know that staying connected to your clients may be more important now than ever. And we know that understanding the importance and the value of the digital tools you are using can help you use them better to strengthen your relationships with your sphere of influence. Here are four ways you can digitally "hand-hold" clients and the benefits of doing so.
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Crye-Leike Launches zavvie-Powered iBuyer and Buy-Before-You-Sell Program
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Top Social Media Tips for Real Estate Professionals
Social media isn't just full of cat pictures and memes. It's an awesome forum for sharing helpful information and clever content to market yourself and your brokerage. But are you and your agents leveraging social media effectively? Chances are the answer is no. According to the National Association of Realtors, 67% of agents' new business comes from within their sphere of influence, i.e., the people in their personal and professional networks over whom their opinion holds some sway. This is well over half of new business! Now here's the problem: the National Association of Realtors also found that only one in 10 agents is effectively marketing to their sphere. The ineffective marketing efforts of those nine remaining agents represents a huge opportunity cost for both agents and brokerages. What's keeping agents from marketing better to their spheres? Often, they don't know what they should post or where to find content. Others report being too busy, feeling unfamiliar with the platforms, feeling uncomfortable with putting themselves out there, or that they simply "don't do social media." As a result, they aren't top of mind when someone in their sphere needs to buy or sell property, and the lead goes somewhere else. Whether you're a digital native or not, it pays to have a quick social media refresher. Here are 13 do's and don'ts for social media to help make your content marketing a success. Use social media to drive traffic and leads. Social media can be a fun place where you can share what you're up to. It can also be a great way to generate leads and website traffic. So think of social media as a marketing tool, not just a way to have fun in your spare time. Prepare a social media strategy and schedule. A destination is easier to get to with a map. So, figure out your social media destination and make a plan to get there. What do you want to focus on? The possibilities are endless, if not a little overwhelming. You could commit to posting about your favorite local businesses on #smallbusinesssaturday, feature new listings at regular intervals during the week, do Facebook Live open houses for all new listings, and more. Having a plan will make it easier. Post regularly and consistently. The key to growing a social media following is regular, high-quality content, even if you're only posting once or twice a week. Once you've made an outline, try your best to stick to it. Be authentic. Social media users will quickly cut through pitchy, salesy, and unnecessarily flowery posts. You don't need to be quoting Socrates or Rumi to get your point across, nor do you have to pretend to be someone you're not. Write in your own genuine voice and your followers will see and appreciate it. Engage often with other accounts or colleagues you look up to. The key to social media is engagement, and nearly everyone is eager to engage and share. You can learn a lot—and potentially extend your reach—by following and engaging with accounts you find interesting, motivating, and inspiring. If you share their content, they're likelier to share yours, too. Be helpful. Social media shouldn't be all sales all the time. The key to content marketing is first providing useful information without an agenda that your followers and prospects can use, then explaining what you have to offer. Use a tool like Brand Builder. Social media tools like Brand Builder help brokers create branded content they can push and post to agents' connected social media accounts as though agents had written the post themselves. This means brokerages are marketing to all their agents' spheres without relying on each agent to post the right content at the right time, and agents don't have to think as much about social media marketing. Post questionable, inappropriate, offensive, or illegal content. It's easy to forget that your comments and posts will live forever online, so make sure you put out content you're proud of. You do not want your posts to alienate others, or worse yet, break the law. If you wouldn't share your post with your grandma, reconsider posting it. Share too much or too often. No one likes a spammy over-sharer. To be effective on social media, you don't need to post hourly, nor do you need to report on what you have for breakfast every day. Post a variety of relevant content as often as you like, but don't overshare. Promise more than you can deliver. First, don't commit to posting 10 times a day, 365 days a year if this isn't feasible for you. Social media marketing shouldn't be a burden, and thankfully there are incredible tools for making it easier. Secondly, don't promise your followers the impossible. It's easy to exaggerate on social media, but it's better to keep things real and down to earth. Be negative or a complainer. Your mom probably taught you, "If you don't have something nice to say, don't say anything at all." This goes for social media, too. Facebook, Twitter, Instagram, Pinterest, and other social media platforms are not the appropriate venue for airing your grievances, naming names, shaming others, or engaging in negative online behavior. No one likes a whiner, either. Be a beacon of positivity whenever you can. If you can't, take a break. Post without proofreading. Social media is fast-paced and time-sensitive, but spelling and grammar still matter. A typo or misplaced autocorrect every once in a while is no big deal, but don't make a habit of posting error-filled messages. Remember, your posts are still a reflection of you, your company, and your brand. If you aren't taking the time to proofread your own social media posts, will your clients feel assured that you'll proofread their offer before you submit it? Use too many hashtags. #Hashtags are a great way to extend your reach and share content with people who want to see it. Too many or irrelevant hashtags not only make your post more difficult to read, they can put it at a disadvantage. Research the best real estate hashtags in your area and use them wisely (and sparingly). There you have it! Thirteen do's and don'ts for effective social media posts. To view the original article, visit the Constellation1 blog.
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RPR's Commercial Trade Area: Discover the Data and Details
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[Infographic] Digital Brand Advertising ROI
What can brand advertising do for your marketing dollars? Digital brand advertising drives greater ROI from your traditional marketing efforts. Check out this infographic to learn more:
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New Realogy Survey Uncovers Our Nation's Military, Veterans Families' Biggest Relocation Needs
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Brokers Need to Revisit VOW Websites
From 2009 to 2013, WAV Group spent a significant portion of our brokerage consulting on explaining what a Virtual Office Website (VOW) is and how it is different from an Internet Data Exchange (IDX) website. Now VOW websites are being discussed again in brokerage meetings and for good reason. Digital paper only brokers have been able to build spectacularly successful businesses that leverage IDX to develop referrals that take a 30% bite out of agent commissions. Brokers who care about the income of their agents should review this carefully. Our recent analysis of brokerage P&L reports from 2020 demonstrates a remarkable increase in the referral commissions paid out to digital paper only brokers – some growing by more than 2000%. WAV Group is forecasting that agent commissions will dip over 10% in 2021 as a result of payouts on referrals by digital paper only brokers. If brokers do not react to this sea change, we believe that agents could see a 17% dip in commissions by 2023.
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How to Perform a Proper Commercial Site Selection in RPR
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Real Estate Leads: More Leads, More Listings
Lead generation is a coordinated symphony. Homebuyers and sellers don't just pop out of thin air, and they don't usually come from a single source. Some brokerages make the mistake of putting all their eggs into one lead gen basket, only to find it doesn't produce enough leads to sustain their business. Brokerages need a well-rounded, holistic approach to lead generation. Our foolproof, two-pronged approach includes two major lead categories: leads from listings and leads from agents. Read on to learn how new tools can help you leverage these categories in different but complementary ways, bringing in leads while you sleep.
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A Podcast Classic: Joe Rand Rants and Raves about Relevant Content and Digital Marketing
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Four of the Industry's Top Leaders Join Broker Public Portal Board
WAV Group has had the privilege of working with the Broker Public Portal since it was a concept developed by a few MLS executives and a handful of brokers from The Realty Alliance. They shared a vision for delivering a consumer search experience provided by businesses that support the consumer with buying and selling homes, not advertising. Today that vision will be carried on by four new board members, Dana Strandmo of BHHS (nationwide), Lacey Conway of Latter and Blum (Louisiana, Texas, Mississippi), OB Jacobi of Windermere (10 states), and Shelley Specchio of MIBOR (Indiana). From those early days, brokers and MLS sought ways to give the consumer an alternative that followed the Fair Display Guidelines out of respect for the listing firm and agent. They also aimed to deliver the best buyer agent tool for collaborating with clients. Within a year of setting these goals, the Broker Public Portal developed a joint venture co-ownership structure with the top mobile app developer in real estate, Homesnap. The work by the founding sponsors of the Broker Public Portal and the first Board of Managers established guardrails for the industry that allowed it to achieve its goals while supporting the growth of our partner in Homesnap. That relationship has grown stronger with the success of the Broker Public Portal adoption. Today, hundreds of MLSs deliver the service to more than one million real estate agents. All of this has been achieved without ever losing focus on the spirit of the Broker Portal. It's the No. 1 source of leads to real estate agents and brokers in the nation, all for $1 per agent per month. For $12 a year, every agent benefits from the Broker Public Portal with Homesnap. It's a service that agents rank as a top benefit with the highest satisfaction from their MLS. We are not done. There are still hundreds of MLSs in America that still need to join the Broker Public Portal. Under the guidance of Joe Rand and with the brokers' support, we will continue our mission until we have united the nation under one home search roof. Please enjoy the opportunity to learn a little about these new volunteer leaders who are dedicating their time and passion to this vital industry initiative. I join Alon Chaver, Chairman of the Board, and Pat Shea, the Nominating Committee Chair, in welcoming you to the team. We will be electing four more executives to replace board members whose term expires at the end of the year. If you are interested, please contact me or Pat Shea. News release below: Broker Public Portal Names New Board Officers Arroyo Grande, CA – March 18, 2021 – The Board of Managers of the Broker Public Portal (BPP) today announced four new Board members. The Broker Public Portal, owned and managed by real estate brokerages and MLSs, operates a joint venture with Homesnap, the BPP's public-facing brand and real estate's top-rated mobile app. Through Homesnap, the BPP connects consumer home searchers to over one million real estate professionals in America today through agreements with nearly 250 million MLSs. Fueling tens of millions of consumer engagements with local real estate agents, Homesnap is the only national home search platform providing consumers with the same comprehensive, real-time MLS data used by real estate professionals. Only Homesnap adheres to Fair Display Guidelines among national home search providers, which protects consumers and agents. The four real estate industry leaders joining the Broker Public Portal Board of Managers include Lacey Merrick Conway, CEO of Latter and Blum; OB Jacobi, Co-President of Windermere Real Estate; Dana Strandmo, SVP/CAO of HomeServices of America; and Shelley Specchio, CEO of MIBOR REALTOR® Association. These four new board members fill existing board vacancies. "BPP continues to attract real estate industry's most trusted, thoughtful, and enterprising leaders," said Alon Chaver, Chairman of the Broker Public Portal, a real estate and technology investor who served as Chief Information Officer at Home Services of America. "Today's real estate industry is at an apex of change, and these new leaders will help BPP continue its work in eliminating barriers between consumers and their real estate brokers and agents," Chaver added. The nationwide footprint of Homesnap connects nearly 40 million consumers to local real estate agents, making the BPP with Homesnap the number one real estate engagement platform. Homesnap continues to generate millions of free leads to agents. The Broker Public Portal Board of Managers includes, as it notes in its Charter, a "fair and balanced group of executives who represent the interests of large brokers, medium brokers, small brokers, independent managers, and multiple listing service organizations." The agent count of participating firms establishes the size of brokerages eligible. 2021 New Board members: Lacey Merrick Conway, CEO, Latter and Blum OB Jacobi, Co-President, Windermere Real Estate Dana Strandmo, SVP/CAO, HomeServices of America Shelley Specchio, CEO of MIBOR REALTOR® Association 2021 Board of Managers also includes: Alon Chaver, Investor and former CIO, HomeServices of America (Chairman) Craig McClelland, COO, Better Homes and Gardens Real Estate Metro Brokers (Secretary) Chad Gilbert, President and Owner, RE/MAX Suburban (Treasurer) Bill Miller, CEO, MetroList Services, Inc. Christina Pappas, Vice President, The Keyes Company Craig Cheatham, President and CEO, The Realty Alliance Donna Kreps, President, FC Tucker Company, Inc. Gurtej Sodhi, Chief Information and Operations Officer, Crye-Leike Daniel J. Riley, Esq., EVP, Howard Hanna Real Estate Services Pat Shea, President and CEO, Lyon Real Estate Rebecca Jensen, CEO Midwest Real Estate Data Stan Martin, COO, Austin Board of REALTORS® and ACTRIS Tom Hosack, CEO & President, Berkshire Hathaway HomeServices The Preferred Realty Each officer term is three years, with about one-third of the directors rotating off each year. About the New Board Members Lacey Merrick Conway: Lacey is the President of Latter & Blum Inc., the largest independently owned real estate brokerage in the Gulf South with 25 offices located throughout Louisiana, Texas, and Southern Mississippi. She has been active in residential real estate sales and broker management for more than fifteen years and oversees all company operations, strategic planning, and general management. Lacey holds an undergraduate degree from Boston University, an MBA from the University of New Orleans, and is a CCIM. She serves on the Board of Directors and Executive Committee of Latter & Blum, Inc. and serves on the board of United Way Southeast Louisiana and Greater New Orleans, Inc. OB Jacobi: OB brings a second generation of leadership to Windermere Real Estate which was founded by his father, John Jacobi, in Seattle in 1972. As president, OB has helped facilitate Windermere's growth into the largest regional real estate company in the Western United States with more than 6,500 agents and 300 offices in 10 states and Mexico. In addition to guiding business strategies for the Windermere network, OB oversees operations for six family-owned Windermere offices. He also serves on the board of the Windermere Foundation, which has provided over $43 million in funding to non-profit organizations that support low-income and homeless children and their families. Dana Strandmo: Dana is senior vice president and chief administrative officer for HomeServices of America. He has been employed with HomeServices from its beginning in 1998 and served as general counsel before being promoted to his current position in 2015. Previously, Strandmo was corporate counsel for Edina Realty Home Services. In addition to his voluntary service with the National Association of Realtors, the Minnesota Association of Realtors, RESPRO, and the The Realty Alliance in various positions. Strandmo has been an instructor with Minnesota State Bar Association Continuing Legal Education and an adjunct instructor at Mitchell Hamline School of Law. Shelley Specchio: As CEO of MIBOR REALTOR® Association and the Broker Listing Cooperative®, in 2017, Shelley brought her desire to build and foster strong relationships and her dedication to a culture of excellence to complement MIBOR's strong tradition of community involvement. MIBOR, the professional association representing central Indiana's REALTORS, was founded in 1912 and today serves the needs of more than 8,500 members. Shelley was the 2015 President of the Council of Multiple Listing Services and began her career in the real estate industry in 1994 with the Reno/Sparks Association of REALTORS®. She went on to lead the Northern Nevada Regional MLS as CEO from 2008 to 2017. Born and raised in Reno, Nevada, Shelley earned her degree from the University of Nevada. About Broker Public Portal Broker Public Portal, LLC is a collaborative effort owned and operated by real estate brokerages and MLSs to deliver a better home search experience defined by simplicity, integrity, and common sense. Homesnap is BPP in action and provides the same comprehensive, real-time data directly from the MLS used by real professionals, the people who sell homes, not ads. Broker Public Portal with Homesnap follows industry-defined Fair Display Guidelines: there are no display ads from other agents or brokers on one's listings, and all inquiries are sent to the listing agent or broker for free. Discover more at www.brokerpublicportal.com. About Homesnap With easy-to-use mobile technology fueled by unmatched, real-time data intelligence, Homesnap is changing the way real estate agents connect with consumers and serve their clients. Homesnap combines people, property and data with enterprise-grade software for real estate professionals to run and grow their business at every stage of the real estate transaction. The industry-endorsed Homesnap platform leverages AI, machine learning and big data from over 500 data sources and over 240 MLSs to provide more than one million U.S. agents with access to powerful mobile software that automates workflow and optimizes the search and sell experience for their clients. With the Homesnap mobile app, the highest rated consumer home search application; Homesnap Pro, the industry-standard mobile business platform for agents; and the Homesnap national home search portal, a joint venture with the industry-backed Broker Public Portal, the integrated Homesnap platform is transforming the real estate business. More information can be found at www.homesnap.com. To view the original article, visit the WAV Group blog.
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Google and Real Estate, Part 2: Search Engine Optimization
In the second part of Google and Real Estate (read part one here), learn about SEO and how we can optimize our efforts online to improve organic lead generation. What Is SEO? SEO stands for Search Engine Optimization, and it has been the buzzword in online marketing since the beginning of search engines. It is a broad term with various interpretations, but the best way to describe it is a set of strategies and action plans to improve rankings of a business in search engines, especially Google. It is not only limited to Google. On YouTube, Facebook and other social media where visibility and ranking defines the fate of business, SEO is applicable. The strategies might include: Optimizing the content of a website or page Optimize key terms and phrases which are the subject of searches Optimize technical aspects of web development like tags and organic data And there is a lot more. In simple terms, every action that Google or other search engines consider valuable for the user is SEO. This is why most experts believe that the best approach to SEO is meeting the demands of your target audience. Google uses a mindset that is often referred to as Turing Machine Theory. It is based on the idea that a successful algorithm is the one that makes a machine as close to human beings as possible. Imagine there is a computer and a person behind a wall. Now, a user approaches this wall and tries to interact with the computer and the human behind the wall. Turing theory succeeds when this person cannot understand whether she is interacting with a person or a machine. The aim of Google is to achieve this with its search engines. SEO for Real Estate Business? IDX websites can also benefit from higher ranking on Google. Organic MLS integration is one of the key features of a successful SEO campaign for real estate websites. This list of activities can help you improve your status on search results: Use Organic Feed An organic MLS feed can help Google index your pages and display them for respective keywords. Using iFrames will deprive you of this chance since Google won't recognize them as valid pages. Optimize Tags Using the right set of tags can help you rank better on Google. Make sure you use the organic and valuable tags and not generic ones. Overuse of tags, especially those that are not related to the content may get penalized by Google. Learn more about tags by visiting our blog Tags in Real Estate Online Marketing. Create Content This is, as we all know, the most important element in Google recognition of your business. If you provide regular and on-demand content for users, you are most likely to enjoy a truly deserved ranking. Content can be blogs, pictures, images, infographics, etc. Keywords and Phrases The whole content of your website should be relevant to your niche, so it can get ranked more accurately. Research keywords and phrases that are closer to you and your area, and avoid generic and difficult keywords. Learn more about real estate top keywords by visiting our article Best Real Estate SEO Keywords. Internal /External Linking Proper linking inside and outside your website will help search engine crawlers understand your content and website better. This will also lead to more accurate results and eventually more qualified leads. Maintain a balance of internal links to different pages, and make sure you have some external links to reputable websites in the niche. Optimize Your Loading Speed Nobody likes a slow website. Google gives a lot of credit to this. Use Google's page speed tools to analyze this. Optimize for Mobile Clients spend more time on their phones than their PCs, so you need to make sure your IDX website is optimized for mobile responsiveness. Referrals and Traffic Use social media and other outlets at your disposal to attract more people (traffic) to your website. However, be aware that it can sabotage your ranking as much it can improve it. In other words, if you draw traffic from spammy activities and generic sources, Google will penalize you and your ranking will suffer. Use Quality Hosting Services Hosting services are of utmost value to real estate websites. An IDX website holds a lot of listings data that might be hosted locally or on the fly. This can not only affect your loading speed but also the organic nature of your content. SEO Checklist (printable) Here is a printable SEO checklist for your real estate website. Feel free to print it and share it with your colleagues: SEO Checklist What's Next? Having a SEO friendly platform and making further optimizations of SEO through organic techniques will definitely help maintain a solid performance by your website. Nonetheless, the market is highly competitive and you need to try more than that to stand out from the crowd. Needless to say, advertising is your next viable option, and that is why we are going to discuss Google Ads and its implications for real estate websites in the next part of our Google series: Google and Real Estate, Part 3: Google Ads. To view the original article, visit the Realtyna blog.
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Lone Wolf Launches Digital Title Orders
Lone Wolf has extended the functionality of their marketplace to include the functionality of ordering title within the forms application. This saves a step for real estate professionals and makes the home purchase process more streamlined for the consumer. Like all Lone Wolf Marketplace programs, if your brokerage has a title company, you can probably include your title company as a replacement for the title companies who have partnered with Lone Wolf directly. Not sure how this works in the eight or so attorney closing states. Question: How does it work in an attorney closing state like New York? Response: There may be some fringe cases we cannot address, such as those areas that are attorney closing states, i.e., Chicago, northern New Jersey, and parts of New York. If those attorneys use the title production systems that are common in the title industry, then we can accommodate them the same way. If they use a different, legal management software, then we would not be able to today. Question: Can a broker turn the feature off if they don't want it to display? Response: It cannot be turned off. The goal is to work with brokerages to support the use of their preferred companies. To do this, we have established brokerage level settings that cascade down to the agents to establish the "default" provider. The program is around inclusivity, and the projects we have completed and planned are meant to enable agents and brokers to modernize this critical process that is prone to data, security, and communication challenges. The core purpose of this program is not about doing business with new providers, but digitizing and improving the process with those you already do business with. Question: Did all the MLSs/associations sign off on this? Response: They were notified and attended demo webinars. Read the full press release below: Lone Wolf launches Digital Title Orders for 1.4 million real estate agents in the U.S. Through unprecedented industry-wide collaboration, Lone Wolf brings digital title insurance orders into national transaction management member benefit, Lone Wolf Transactions CAMBRIDGE, ON – March 15, 2021 – Lone Wolf Technologies ("Lone Wolf") has a clear vision for the future of real estate: simpler, faster, and better transactions led by real estate professionals and brokerages. In pursuit of this vision, Lone Wolf is excited to announce a groundbreaking new feature that will simplify and speed up transactions for every real estate agent in the U.S.: Digital Title Orders. The new feature is launching on March 15 in Lone Wolf Transactions (zipForm Edition and TransactionDesk Edition), and access is completely free for users of either solution. With Digital Title Orders in Transactions (zipForm Edition and TransactionDesk Edition), real estate agents can select their preferred title provider and submit orders directly within a transaction using the information that's already there, saving significant time and effort in the process of ordering title insurance. Agents also can directly communicate with their title agent within the transaction, keeping everything in one secure place. "We're thrilled to launch Digital Title Orders today," said Jimmy Kelly, CEO and President of Lone Wolf. "Nothing can or should replace the role of the real estate agent and their brokerage in a transaction. This new feature—and the amount of industry-wide collaboration it took to create—is a huge step forward for real estate transactions in a digital-first environment. Thanks to the collaboration and shared visions between industry leaders, we're thrilled to deliver Digital Title Orders and make a real difference in the lives of our users and their buyers and sellers." "Technology is constantly enhancing our ability to provide custom solutions and a superior experience for our customers, and our integration with Lone Wolf is a prime example of the forward-looking technology that will shape the future of our industry," said Jim Dulle, Senior Vice President and Managing Director at First American Title. "We are excited to launch with Lone Wolf on March 15 and look forward continuing the pursuit of digitizing and simplifying the closing process for all." The new feature was made possible through an unprecedented collaborative effort between Lone Wolf and leading title providers, including First American Title Company and WFG National Title, and leading title software providers, including SoftPro and RamQuest, with many more on the way and planned for 2021. Through these individual partnerships, Lone Wolf has created real estate's first direct integration between real estate agents and title agents and made it available to every real estate agent and brokerage in the U.S. through the member benefit, Lone Wolf Transactions. The national launch of Digital Title Orders kicks off today with First American Title, while those using the RamQuest title production system are also able to get their title companies onboarded within Transactions to connect to their customers. By the end of 2021, Lone Wolf plans to onboard 80% of title companies. "We're excited to be able to partner with Lone Wolf for this integration," said Ben Cork, CSO at RamQuest. "Now more than ever, real estate professionals need to be able to conduct business in a digital environment. Through this collaboration with Lone Wolf, we're bringing together our technologies to deliver that digital environment and make digital title a possibility for everyone in the industry." "Like Lone Wolf, we are dedicated to making the real estate transaction easier, faster, and more cost effective for real estate agents and their clients," said Marty Frame, President of WEST, the technology affiliate of WFG National Title. "As a national provider operating through direct, agency, and enterprise operations, WFG knows that this deep integration with Lone Wolf is the step forward in the transaction process that the industry has been looking for." This initiative is part of Lone Wolf's larger mission to digitize real estate transactions and empower agents and brokerages in their competition for the business of buyers and sellers. To do so, Lone Wolf is connecting real estate's most used digital tools and services to the transaction solution used in over 75% of all real estate transactions in North America. This gives real estate agents, brokerages, and buyers and sellers a complete digital experience, all in one place. "We're here to elevate the real estate transaction experience, and at the heart of that is industry collaboration," said Jason Cheverton, Vice President of Strategic Channels at Lone Wolf. "Digital Title Orders is a major steppingstone for two reasons: One, it gives real estate agents simple access to a crucial part of a transaction within their existing workflow; and two, it gives them the flexibility to choose the provider they want to work with, now and as we continue to expand the selection of providers available in the months ahead." About Lone Wolf Technologies Lone Wolf Technologies is the North American leader in residential real estate software, serving over 1.5 million real estate professionals across Canada and the U.S. With cloud solutions for agents, brokers, franchises, MLSs and associations alike, the company provides the entire real estate industry with the tools they need to amaze clients, build their business, and improve profits—from transactions to back office, insights, and more, all in one place. Lone Wolf's head offices are located in Cambridge, ON, Dallas, TX, and Huntington Beach, CA. To view the original article, visit the Lone Wolf blog.
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Google and Real Estate, Part 1: Search Console and Analytics
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RPR's Commercial Mobile App: Tackle Commercial Tasks on the Go
When you're in the field or away from the office, there's an easy way to stay super productive. In this article, we'll show you how the RPR app can help you access commercial property information, market conditions, and reports. If you haven't already downloaded the RPR app, do so now by visiting the App store or Play store on your smartphone or tablet.
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How to Use the DocuSign eSignature Google Add-On in Google Drive, Gmail and Docs
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If Real Estate Is a Story, Who Is the Hero?
We start our story at the end. Our hero faces a villain, powerful beyond belief. Though our hero is strong, the odds seem insurmountable. A battle occurs, the dust settles, and a victor emerges. If this story were real estate, who would the hero be? Who is the villain? What are they fighting over and how does it end?
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How NAR Got It Wrong in 1988 May Teach Us Something About Today
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Building Blocks: Building a Brokerage
In our third and final installment of the "Back to Basics" series, we wanted to offer some content specifically for those looking to build a brokerage. During a previous webinar with our friends at LabCoat Agents, Jay Steinback and Amanda Alejandro of Realty Shop joined us to offer their thoughts and strategies on building and running a successful brokerage. And these two should know! After starting Realty Shop in 2018, they have achieved a lot of success selling four times the industry standard. Read on to learn about their top two tips—and for more details, check out the video for the full conversation. Here are two major tips from Jay and Amanda to build a better brokerage: 1. Set your foundation This includes investing in the tools and infrastructure needed to run the business. Realty Shop and their team of agents use Chime as their IDX and CRM foundation. Chime records all their calls, texts and correspondence so anyone on the team can help move the lead forward. If the initial agent isn't available, someone else can review the notes and pick up right where it was left off. This process makes it seamless for the client and accelerates the closing process. 2. Treat your team like your clients Team culture is the cornerstone of a successful brokerage. Jay and Amanda have worked hard to create a culture that values the efforts of employees and agents alike. They strive to be the type of company where everyone knows they are on your side and have your back! To be of value to their agents, Jay and Amanda run their company with the mindset of catering to two different sets of clients—those buying the houses and the agents selling the properties. For more tips, check out the webinar. To view the original article, visit the Chime Technologies blog.
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Brokerage Consolidation Continues and Will Accelerate in 2021
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Don't Turn Away Clients with Bad User Experience
User experience (UX) is at the heart of how clients and prospects interact with your real estate brand. It includes analog, old-fashioned interactions, but the primary focus is on the digital realm. A seamless, high-quality user experience is a crucial factor in lead generation and keeps clients satisfied after choosing your business. Of course, that also means that a bad user experience will have the opposite effect. So let's take a closer look at what the UX is exactly, how to avoid turning clients away with a bad UX, and some tips for overcoming common UX challenges for your real estate brand. What Is the User Experience, and Why Is It so Important? The UX Encompasses Nearly Every Aspect of How Clients Interact with Your Brand Talking about the user experience can feel a bit overwhelming at first because it's such a broad topic that covers... well, pretty much everything when it comes client interactions. The good news is that it's also fairly simple to boil the UX down to a few key concepts, and we're going to focus primarily on the digital side. Want to Better Understand UX? Start with a Few Important Questions When a client engages through your website, how easy is it for them to find the information they need? Are there barriers in place that prevent them from taking next steps? Does your content go beyond the basics to speak to the needs of each client? Can they easily access your content and services on the device of their choice? A high-quality UX makes life easier for clients, which ultimately makes it easier for you to earn their business. The User Experience Is More Important than Ever in the COVID-19 Era COVID-19 has changed how people buy and sell homes and the way they interact with real estate brands. Clients rely much more on digital tools to conduct real estate business, while in-person interactions have taken a backseat. Now more than ever, real estate firms need a digital UX that clients will love. Common UX Problems and How to Avoid Them Forced Registration and Asking for Too Much Up Front One of the easiest ways to discourage clients with your UX is to ask for too much right away. If you force clients to register for your website before they can do anything or request extensive permissions, they may simply move on to the next option. There's a time and place to ask for more information or permissions — and it comes after you've demonstrated the value of your brand to clients. The Fewer Hoops to Jump Through, the Better Building on our first problem to avoid, it's crucial to avoid burying important features behind items that are less important to clients. Most clients will be engaging with your UX to shop for homes in specific neighborhoods, or to find out how much their current home would be worth on the market. When you place the features that clients want most front and center, they'll be more likely to stick around long enough to explore the rest of what you have to offer. Failing to Understand That Clients Are Making More Than Just a Financial Transaction Buying or selling a home is a personal, often emotional process. If you don't integrate content that shows an understanding of the why, then it's hard to build a connection with the client. The content on your website should go beyond the financial basics while speaking to your target audience's needs. It should highlight the communities where you do business while showing clients how specific homes and neighborhoods can answer their needs. Mobile-Friendly Is a Must for a Quality User Experience Clients want to connect with your business in the way that works best for their needs, so a website that's not mobile-friendly or a buggy, hard-to-use mobile app will be a major red flag. It's critical to make sure that your UX's quality remains reliable no matter which device the client is using to access it. The Right Team Makes All the Difference in Building a Great User Experience Building an outstanding, streamlined user experience starts with understanding what users want and how to provide that to them. Delta Media Group works to build your real estate business a stable, high performance UX that makes it easy for clients to find homes, fall in love with neighborhoods, learn about local real estate markets, and conveniently connect with your business on any device. Experience it for yourself—try DeltaNET 6 FREE for 30 days. To view the original article, visit the Delta Media Group blog.
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5 Most Common Problems with Real Estate Websites
Almost everyone begins their property search online, so having an excellent real estate website is essential. These days, brokerages, offices, and individual agents can't do business without websites. The increased digitalization of our world--and our love for DIY--have led to an explosion of website platforms that allow you to build and operate your own website for a fraction of the cost of hiring a pro. While these are a great option for many professionals, many of these solutions have drawbacks and pitfalls, too. Read on for the five most common problems you might encounter when trying to build a website completely by yourself. 1. Trying to put a real estate site on a platform that just isn't built for real estate There are so many website-building platforms out there, from design-forward newcomers with catchy names to well-known industry mainstays. The problem is that most of them weren't built specifically with real estate in mind. Real estate websites have a particular set of requirements that aren't shared by many industries: they need high-quality photos and videos, CRM functionality, connections to listing data and property search, a widget for reviews, and more. Some of these platforms might underperform, load slowly, and lack the quality plugins you need, creating major headaches. Working with a purpose-built platform from the outset will help you avoid these issues. 2. Ignoring or neglecting search engine optimization The best websites in the world are useless if no one can find them. The first stop for finding information online is a search engine, so your website needs to be written and presented with search engine optimization (SEO) in mind. Trying to navigate the complexities of SEO on your own can be overwhelming, and hiring an SEO expert can be expensive. But if you neglect SEO, you won't get the traffic you need to generate the leads to sustain your business. 3. Using a cheap or low-quality IDX provider for your property feed The whole reason someone has landed on your site is to look for properties for sale. If you aren't displaying reliable, searchable data, they will quickly head elsewhere. Some providers might try to sell you on a bargain, but it's safe to say that you get what you pay for. You need the confidence that your MLS data is accurate, up to date, and compliant. 4. Having too few or low-quality images Images aren't just something nice to look at. On websites, they serve a special purpose: to draw users' attention to the right spots and get them to linger longer on a page. Plain old text just isn't that exciting to look at, especially on a website that's meant to be selling houses. The right images and visuals can increase views and clicks. Make sure you use a wealth of images that are relevant, properly sized, tagged, and credited (if applicable), and not grainy or squished. 5. Using a cheapo, low-quality hosting service If your website were a storefront, your hosting provider would be your building. Hosting providers provide space on their servers to make your website viewable online. Super-cheap hosting providers can be notorious for their poor customer service, potential downtime, security flaws, slow loading times, and more. In the long run, trying to save on a bargain hosting provider may cost you far more time and money than you think. The solution for building award-winning real estate websites If building a website completely on your own seems too daunting, you're not alone. Thankfully, there's a solution. Constellation1 websites combine the best of DIY, including an easy and intuitive drag-and-drop website builder, with the industry expertise you need in real estate features, IDX, property search, and more to ensure your success. We offer an unparalleled level of customization and regularly make updates and optimizations to ensure your site ranks high in every single search. Plus, a fully integrated CRM means you never miss a lead. To view the original article, visit the Constellation1 blog.
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Coldwell Banker Releases 'The Report,' a Comprehensive Profile of the 2021 Luxury Real Estate Market
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zavvie Launches New Seller Preferences Report
Despite the pandemic, last year set new real estate sales records. But how did iBuyers fare? The unprecedented scarce inventory conditions continuing into this year have heavily favored sellers, a perfect environment to introduce the hottest new method of selling a home -- buy-before-you-sell bridge providers. Has iBuying been overtaken in the race for seller attention? The new zavvie Seller Preferences Report, covering all selling solutions available to homeowners throughout the U.S. from October to December 2020, was released today by zavvie, the first end-to-end real estate brokerage platform encompassing all selling solutions. Last year, "iBuyers were down but definitely not out," said Stefan Peterson, zavvie Chief Data Officer and Co-Founder. "iBuyers continued expanding into new markets and are buying higher-priced homes, meeting seller demand, and delivering high seller satisfaction. But the biggest surprise for sellers in 2020 is the rapid emergence of the bridge buy-before-you-sell providers." The new report provides all the details. The zavvie Seller Preferences Report is the only quarterly review of its kind for every selling solution available to homeowners throughout the U.S. The report looks specifically at activity among iBuyers and the increasing influence of bridge solutions nationwide. It examines offer strength, offer acceptance rates, service fees, average concessions, and time to close for selling solution providers. The zavvie Seller Preferences Report Q4 and 2020 year-end highlights: iBuyer purchases fell 57% last year from 2019. iBuyer and bridge provider "buy boxes" (their targeted purchase price range, age, and other conditions) continued to widen in Q4. iBuyers' offer strength is down 3.1 percent, year-over-year, falling from 98.6 percent of market price in 2019 to 95.1 percent in Q4 Offer acceptance rate for iBuyers continues to rise to 6.1 percent in Q4, a 45 percent increase from 2019. Bridge solutions are hotter than ever: Offers continued to be accepted much more frequently than iBuyer offers as the bridge offer acceptance rate was five times higher than for iBuyer offers in Q4. Bridge programs expanded their buy boxes to include homes up to $2 million and in lower-population-density areas. iBuyer service fees dropped significantly in Q4 and for the full year, down 21 percent from 7.6 percent in 2019 to 6 percent in 2020. iBuyer average concessions, time to close, and seller satisfaction all were higher in Q4. Notably, average seller satisfaction passed 9.0 on a scale of 1-10. "The new zavvie Sellers Preference Report helps empower the modern agent," added Peterson, pointing out that zavvie also recently released its new Verified Buyer Map. This interactive nationwide map shows where leading iBuyer and bridge solution providers operate. "The modern agent brings iBuyer, bridge solutions, and an open market listing — all of the selling options — to the table. Instead of fearing what disruptors are doing, the modern agent co-ops these new selling methods because they are the trusted advisor. The modern agent helps consumers fully understand all their choices, showing the advantages and disadvantages of each." The complete zavvie Seller Preferences Report is available for free at zavvie.com/seller-preferences.
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Are Electronic Signatures Legal? Everything You Need to Know
Despite the ubiquity of electronic documents and signatures, there is still a lot of confusion about their legality. In this blog, we answer the most frequently asked questions about eSignatures and whether they are legal. Are eSignatures legal? The short answer is YES! Thanks to two US laws, the E-Sign Act (2000) and the Uniform Electronic Transactions Act (UETA, 1999), eSignatures are legally enforceable and trusted across the country and have been for over 20 years. They have the same legal validity as handwritten, or "wet," signatures. Other regions have enacted their own eSignature laws, such as the Electronic Identification and Trust Services Regulation (eIDAS) in the European Union and the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada. eSignatures are a reliable and effective way to do business both at home and abroad. What makes an eSignature legal? According to the ESIGN Act, electronic signature means an electronic sound, symbol, or process, attached to or logically associated with a contract or other record and executed or adopted by a person with the intent to sign the record. eSignatures must have the following features to stand up in court: Authentication: Signers must be authenticated so you can prove they are who they say they are. Consent: Signers must consent to doing business and signing documents electronically. Intent: Signers must demonstrate intent to sign to prove they did not sign unknowingly and weren't tricked. Paper trail: By this, we mean a digital paper trail, of course! There must be a detailed audit log of all signing session activity, users, clicks, actions, etc. Some solutions might also certify documents using a digital Certificate Authority on the Adobe Approved Trust List to "seal" the document, so you know if anything has been altered. Retention: All signed documents are sent to all parties and stored securely for reference. Are typed signatures legal? As long as the aforementioned rules are followed, typed signatures are perfectly legal and enforceable. In fact, you don't necessarily even need to "sign" anything at all. A simple check box that says, "I Agree" when signing up for a service is considered a type of electronic signature. The simple act of typing your name also helps to demonstrate intent to sign. What is non-repudiation? This ten-dollar word refers to a signer being unable to claim at a later date that they didn't sign a document or record. If a signature is non-repudiable, it means that it is ironclad and can't be challenged. Has eSignature validity every been challenged in court? The validity of eSignatures has been tested many times in court, and by and large, they have been upheld at the state and federal level. In Zakuski v. General American, the electronic process certifying a change in insurance beneficiary was upheld as sufficient for demonstrating intent. In Schrock v. Nomac Drilling, LLC, an employee tried to challenge an eSignature, but his employer's audit trail showed that the document was electronically signed using the employee's SSN at a specific location when the former employee was at that same location. The judge ruled that the signature was valid. Other cases include Obi v. Exeter Health Resources, Inc. and Moton v. Maplebear Inc. With Constellation1 eSign, you can do business and have your documents signed with complete peace of mind. Our eSignature solution is secure, reliable, and allows you to attach non-repudiable signatures to your important documents from anywhere. To view the original article, visit the Constellation1 blog.
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How Your Brokerage Can Stay Competitive in 2021
2020 was a weird year, and created a lot of change in the real estate industry. Even now, though the year is over and gone, it's had a rippling effect on the industry again this year as we navigate the aftermath of the pandemic. These ripples will affect exactly what brokers need to do to help their brokerage and their agents stay competitive as more shifts inevitably happen, too. So what can you as a broker do to compete and win in 2021?
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Pay Attention to Home Ownership Division Launched at Inside Real Estate
If you monitor the growth and development of Inside Real Estate (IRE), you appreciate the blend of excellent software development and strong financial backing. I connected with Ned Stringham by phone to learn more about the announcement of their Home Ownership Division and was excited by what I learned.
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Realogy Unites Agent Lead Generation Programs to Harness the Power of Realogy's Expansive Network
Realogy Holdings Corp announced the centralization of lead generation programs under Realogy Leads Group. The Realogy Leads Group, supported by over 500 team members, unites Realogy's many lead generation programs across its franchise and owned brokerages, including Better Homes & Gardens Real Estate, Coldwell Banker, CENTURY 21, Corcoran Group, ERA, and Sotheby's International Realty. "Our unmatched size and scale enable Realogy to attract and develop valuable real estate programs with national partners that in turn deliver high-quality, high-converting leads to our affiliated agents," said Ryan Schneider, Realogy's chief executive officer and president. "By bringing together our many lead generation efforts within one aligned team, we believe Realogy can create even more opportunities for our affiliated agents, brokers, partners, and customers." Realogy Leads Group currently oversees multiple national real estate programs across several categories, including relocation management companies, mortgage lenders, consumer-based loyalty programs, and other service providers that support a consumer's real estate journey. Realogy Leads Group also manages a nationwide high-performance network of brokers and agents, recognized for exceptional customer service records, who provide outstanding real estate services and value to program consumers and, in some cases, a cash back or equal benefit upon a closed transaction where permitted. The group also supports broker-to-broker and agent-to-agent referrals within Realogy, leveraging innovative tools, resources, and products to help owners and agents move quickly in an evolving market and optimize conversion. Leadership and Looking Ahead Katrina Helmkamp, President and CEO of Cartus, Realogy's global relocation services operations, also serves as president and chief executive officer of the expanded Realogy Leads Group, driving strategic growth of both teams. Helmkamp joined Realogy in 2018, bringing 30 years of leadership experience in business strategy, operations, product development, technology, and innovation across multiple industries from consumer goods to technology and more. "I am thrilled to lead this organization and bring together all the teams within Realogy that for many years have been focused on driving high-quality leads to our affiliated agents. We are proud to provide unmatched value to our partners through these national real estate programs that pair consumers with highly qualified agents from the most recognized brands in real estate, deliver outstanding consumer satisfaction and conversion rates, and provide timely summary reporting," said Helmkamp. "We are confident in the growth of our existing programs and look forward to launching new programs with partners seeking the consumer experience, quality assurance, and national coverage that only we can deliver through Realogy's expansive network of affiliated brokers and agents." Within Realogy Leads Group, there are several dedicated teams, with a range of expertise from digital marketing, user experience design, operational excellence, and technology innovation to support the development, implementation, and promotion of new and existing national real estate programs. For more information about Realogy Leads Group, visit www.Realogy.com.
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Delta Media Polls the Real Estate Industry: Would You Use a New, Independent Showing Service?
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Black History Month: A Time to Recognize Those Left Out of History, and to Address Recurring Issues, like Fair Housing
If these inventions are part of your life, you have experienced black history: The first home security system: Marie Van Brittan Brown The traffic light: Garrett Morgan The chemical synthesis of medicine from plants: Percy Lavon Julian Incandescent light bulbs: Lewis Howard Latimer Three of nine patents for the IBM personal computer: Mark Dean Of course, there are many more. And in real estate, there have been those in history who broke barriers and built opportunity within the industry.
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Aidentified Secures $10 Million in Series A Funding to Accelerate Its Growth
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Redfin Publishes Commissions on Over 700,000 Homes for Sale
Redfin is now publishing the buyer's agent commission for over 700,000 home listings in regions where this data is available. Redfin's mission to redefine real estate in the consumer's favor means giving consumers access to the most transparent data and saving customers' money on fees. Publishing this data is possible because of an upcoming settlement agreement between the U.S. Department of Justice and the National Association of Realtors. Redfin was the first nationwide brokerage to publish the commission offered for its own agents' listings on its website. But prior to the DOJ/NAR agreement, the company was restricted from publishing the commission on other brokerages' listings.
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EXIT Realty Launches EXIT CONCIERGE Powered by MooveGuru
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Realogy Releases In-Depth Oral History of COVID-19's Impact on the Real Estate Industry
Realogy Expansion Brands has released a new industry report. "Real Estate in the Time of COVID," the definitive oral history of the pandemic's impact on the industry, examines the initial reaction, the measured response and the resulting reset that is occurring as the industry continues to navigate the evolving real estate landscape. Better Homes and Gardens Real Estate and ERA Real Estate brokerage leaders across the country contributed to the report, providing an "on the ground" account of how the real estate industry is responding to the pandemic.
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4 Trends We Expect to See More of in 2021
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Our Top 10 Most-Read Articles of January
January is all about gearing up your business for the year ahead. That begins with understanding what the real estate market is likely to do in the coming months. That's why "5 Predictions for the 2021 Housing Market" was our most read article of last month. RE Technology subscribers also prepped for 2021 by diving into articles about CMAs (#7), listing presentation checklists (#3), YouTube advertising (#9), and the mess Zillow is making of rental listings (#6). What else were agents and brokers reading in January? Check out the full list below to find out! 1. 5 Predictions for the 2021 Housing MarketFollowing one of the strongest years for residential real estate on record, the 2021 housing market has some large proverbial shoes to fill. Optimistic housing economists expect a recovering national economy to improve the housing market even more in 2021. So what can we truly expect for 2021 housing market? Here are five predictions. 2. Common Misconceptions Agents Have About Real Estate WebsitesWhen it comes to real estate websites, there are a few complaints that we hear more often than others. This is typically due to misconceptions or assumptions. We are here to clear all that up. Here are common misconceptions about real estate websites. 3. Your Real Estate Listing Presentation ChecklistYou should never treat the listing presentation as just a formality. Walk into each one with the mindset that you need to outperform steep competition. So, what's the best way to do that? We'll review the key areas that you need to cover. 4. Social Media for Real Estate Agents: Do's and Don'tsIt's no secret that a killer social media game should be an an important part of every real estate agent's marketing strategy. But there's lot of social media platforms and each is a little bit different, but some similar rules should govern your interaction with all of them. Get started on your social media strategy with confidence using these do's and don'ts of social media for real estate agents. 5. How One Email Generated $2 Million in New Business in One DayWe love to learn about the nitty gritty details that go into a successful real estate marketing campaign. That's why we were so excited to hear about Randall Martin, who generated $2 million in new business with a single. Learn more about how he achieved this by downloading a FREE Success Kit exclusively for RE Technology readers. 6. Zillow Does It Again: This Time They're After Your Rental IncomeThis month, Zillow announced that your MLS rental listings would no longer be syndicated directly to Zillow. With this policy change, Zillow you to create an account with Zillow Rental Manager and pay a hefty fee to appear on Zillow. The potential economic impact on real estate is massive: potentially tens if not hundreds of millions of dollars. 7. How to Get More Listings with a Comparative Market AnalysisWhen discussing marketing for real estate agents, a lot of attention is given to attracting leads. Once your leads convert into customers, however, you still need robust resources to help them meet their goals. One piece of content that appeals to both leads and customers is the comparative market analysis. 8. Read This First If You Need Help Setting Up a New Tech DeviceNew year, new devices. Did you know that the Tech Analysts at Tech Helpline also can help you with setting up many other new tech devices? Or help you switch from an Android to an iPhone, Windows to Mac, or vice-versa? Learn more about this free benefit from your MLS, association or brokerage. 9. Guide to YouTube Ads for Real Estate AgentsDespite YouTube being one of the most successful and popular social media platforms, for real estate agents, it's still a relatively untapped territory. But YouTube is a huge marketing platform that gives you the opportunity to reach every kind of audience you need. Here's what you need to know about advertising on YouTube. 10. 6 Feet Under: Stop Killing Your Listings with Inaccurate MeasurementsEver been in a position where the house that you just sold ended up being not as presented? What if the square footage of the property wasn't accurate? The expectation of professionalism, reliability, and accuracy is something that every real estate agent is held accountable for. It all begins with best practices when it comes to marketing a property, by targeting one of the most important factors of any listing: accurate square footage.
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Inside Real Estate Launches Home Ownership Software Division
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Drone Mapping in the Real Estate Industry
Year to year, the evolution of computer technology can be staggering. In most cases, the advancements cause disruption--and opportunity--in every industry. In real estate, one such disruption is caused by drones, which have become an extremely effective tool for mapping and marketing property. Drone mapping is replacing manned aerial flyovers, like Google Earth, a technology the industry has relied on for decades. More than taking pictures, videos, and plotting property boundaries on a map, drone mapping provides buyers and sellers with low-cost, high-resolution, and frequently updated imagery.
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Planning for a Successful Exit
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zavvie Launches First Nationwide 'Verified Buyer Map'
Charting nearly two-dozen iBuyer, bridge, and institutional home purchasing firms in 132 markets across the U.S., real estate technology provider zavvie announced today it is launching the first nationwide "Verified Buyer Map." "There is a misconception that sophisticated, consumer-friendly home purchasing firms are making instant cash offers are only available in a few markets around the country," said Lane Hornung, CEO and co-founder of zavvie. "The fact is that cash offers are available practically everywhere." However, homeowners who are interested in learning more about these fast, convenient home sale options don't always know where to turn — which presents an opportunity for local real estate agents and brokers. Now with the first nationwide "Verified Buyer Map," real estate technology provider zavvie is demonstrating the wide availability of new selling options, alternatives to listing on the open market. The map is available at zavvie.com and charts nearly two dozen iBuyer, bridge and institutional home purchasing firms in 132 markets across the nation. zavvie, the first end-to-end real estate brokerage platform offering a full spectrum of selling solutions, has partnered with leading brokerages in 40 different states to create the map. According to Hornung, zavvie initially crafted the map as "an internal tool to keep track of where all the various buyers we work with are operating." "By putting the Verified Buyer Map on our website, we aim to bring attention to the emergence of the new types of institutional buyers offering solutions that can be a good fit for a wide range of home sellers," Hornung explained. The Verified Buyers on the map include: Bridge buyers that enable sellers to buy a new home before selling their current house on the open market National retail iBuyers Institutional buyers specializing in the purchase of properties needing renovation All buyers on the map have been individually verified by zavvie as reliable options for home sellers seeking alternatives to listing on the open market. Compared with traditional open-market listings, zavvie notes that these mapped buyers can often be more flexible with their offers, providing sellers with faster, more certain, more convenient, and safer home sale options. Hornung notes that the rapid growth of new buyers as an alternative to traditional listing was the impetus for creating the Verified Buyer Map. For example, the "buy before you sell" bridge programs expanded significantly in 2020 and are now available in all 50 states. iBuyers are currently operating in 34 market areas, and other institutional buyers cover practically every major real estate market across the country. Hornung added, "We believe sellers should be able to access all their options easily; and that it is the agent's role to represent the seller, regardless of which form of selling they choose. That's why we call zavvie an 'All Options' platform." zavvie notes that demand for its All Options platform isn't limited to the most active iBuyer markets such as Phoenix, Raleigh and Atlanta. In fact, zavvie has received the most interest in the past several months from Ohio brokerages serving markets where iBuyers aren't present and haven't announced plans to enter. "What that tells us is that sellers in those markets are asking their agents about the new ways of selling," said Hornung, "and brokerages are transmitting that demand signal to us. Brokerages are using our platform to turn homeowners into sellers." Using the zavvie platform, agents with zavvie partner brokerages can quickly advise their clients about selling to any verified buyers and can efficiently request offers on their behalf. When doing so, the agent earns a standard commission and preserves their relationship with the client. "We are adding new Verified Buyers quickly in response to demand from our partner brokerages," Hornung said. "We're certainly interested in connecting with other entities that are actively purchasing properties, even in small markets."
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The Ultimate Guide to 2020 Tax Slips and Year-end in Back Office
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Zillow Does It Again: This Time They're After Your Rental Income
This month, Zillow announced that your MLS rental listings would no longer be syndicated directly to Zillow. Instead, if listing agents, teams, or brokerages elect to publish their rentals on Zillow, they will have to pay $9.99 per week, per listing. With this policy change, Zillow forces every agent, team, landlord, rental specialist, brokerage, and MLS to create an account with Zillow Rental Manager and pay this hefty fee to appear on Zillow. At Rental Beast, we ran the numbers. The potential economic impact on real estate is massive: potentially tens if not hundreds of millions of dollars. By the numbers Large MLSs may have as many as 10,000 listings each month or more. If you take 12,500 rental listings and multiply it by an average cost of $9.95 per week for 4.5 weeks (the typical amount of time it takes to rent out a listing), the expense for a single large MLS would be over $6.7 million annually. Even a smaller MLS with 200 monthly rental listings would be looking at an unbudgeted annual expense that tops as much as $107,000. A large brokerage with just under 1,000 monthly rental listings would have to find more than $500,000 annually to pay Zillow. Considering the low margins most brokerages struggle with to remain viable, one has to wonder: Is Zillow trying to get blood from a turnip? The typical agent, only working their sphere of influence, will generate a couple of rental listings per month. To put their rental business on Zillow will now set them back over $1,000 a year. The Rental Beast alternative With more than 113 million renters today, listing agents and landlords need a better choice. Rental Beast provides a great alternative to individual agents and landlords. Most importantly, Rental Beast, which has nearly 9 million rental listings, offers seamless integration with MLSs. In addition to cost savings, the Rental Beast all-in-one solution provides a powerful suite of tools not offered by Zillow or similar listing platforms, including enhanced agent search detailing agent commissions, rental concessions, co-operation, financial requirements, and more. Rental Beast also captures the landlord renter's insurance requirements, then pairs the information with preferred rates from Liberty Mutual. Our advanced AVM is another significant competitive advantage because it encompasses 50+ data points culled from nearly 9 million rigorously maintained rental listings on Rental Beast. We also deliver extensive education and training through Rental Beast University. We've seen this before from Zillow On January 12th, many agents were astonished to see an email from Zillow with the subject line, "Your rental listings are no longer on Zillow." But if you look at Zillow’s track record, this move should not be surprising. When Zillow bought New York City's rental listing site StreetEasy in 2017, Zillow began charging $3 per listing per day, or $21 per week. About a year later, Zillow increased its daily listing fee by 50 percent to $31.50. The next year, in 2019, Zillow increased its daily listing fee on StreetEasy by another 33 percent to $42 per week. Over two years, Zillow doubled its listing fees for rentals on StreetEasy. Will anyone be surprised if Zillow raises its $9.99 per rental listing per week a year or two from now? Talk to agents who use Rental Beast Agents are finding better ways to promote their rental listings, like Sandra McKimmey with Better Homes and Gardens Winans Real Estate in Dallas, Texas. She markets her rental listings on Facebook Marketplace through Rental Beast. While she has only used Rental Beast for a few months, it has already paid off, as she earned $1,400 in commissions for rental listings she said only took "a couple of hours to close." Ronald Nordgren, a leasing consultant with Infiniti Properties in Homewood, Illinois, tells other agents they do not need Zillow if they use Rental Beast. He closed 95 leases using Rental Beast last year and was the number one agent for rentals out of more than 200 agents in his office. For J.R. Alexandre, an Ethanmour Realty agent serving Boynton Beach, Florida, Rental Beast was a "game-changer." Alexandre found using the Rental Beast digital platform was a time-saver, explaining, "I don't spin my wheels doing paperwork." Rentals on the MLS is the future Agent experiences like these are happening with thousands of others. Our agent reach is growing exponentially as more MLSs partner with Rental Beast. Because many renters will become homeowners, Rental Beast delivers future business to agents in partnership with MLSs. Finally, as the leading source of rental listings on Facebook Marketplace, we delivered more than 263,000 potential leads to real estate agents and landlords in 2019. Facebook notes that Rental Beast "provided 54 percent more leads per listing generated than other online listing services." Rental Beast is, today more than ever, the rental solution for agents, teams, landlords, rental specialists, brokerages, and MLSs. Learn more about who we are and what we do at rentalbeast.com. Ishay Grinberg [pronounced ee-shy] is the Founder and CEO of Rental Beast, the largest rental listing data provider with nearly nine million rentals nationwide. Sourced directly from property owners and updated in real-time, the Rental Beast database, directly and in partnership with local Multiple Listing Services, provides real estate professionals with an unparalleled view of all properties and owner types.
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George Slusser to Head New M&A Advisory Division at WAV Group
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Lyon Real Estate Acquired by Windermere Real Estate
Lyon Real Estate is a long time client of WAV Group and we are very excited for Pat Shea and the leadership team who will be joining Windermere. Seattle-based Windermere is among the top west coast real estate brokerages. Their technology firm, MoxiWorks, has emerged as a leading provider of technology services to brokerages nationwide. There are excellent synergies between the two firms, each delivering impressive centers of excellence in residential real estate sales, commercial, mortgage, title, property management, and new development. Pat Shea will continue in his role as a member of the board at Broker Public Portal.
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Tying It All Together: Constellation1's Partnership with Flavin Realty
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Zillow Publishes New Terms of Use; Read the Fine Print
In the early days of listing syndication, WAV Group investigated the terms of use on third-party advertising websites like Zillow.com, Trulia.com and others. Zillow and Trulia, who received data through listing syndication feeds rather than though data licensing terms with MLSs like Realtor.com and Homes.com, had some shocking language. For example, brokers who provided listing data under the site terms of use were providing those websites with a perpetual license to the data with no restrictions on the use. Moreover, if you provide your data to Zillow or Trulia and their use of your data created a liability for them, the data provider was responsible for covering the liability. Yikes!
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T3 Sixty Launches Online Access to Its Real Estate Research and Analysis
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Our Top 10 Most-Read Articles of December
Happy New Year! Before we dive fully into a new year and a new decade, let's take a look at the month and year that just passed. As our regular readers likely know, each month we publish a list of our most read articles. But every December, we go one step further and count down our 10 most popular articles of the year. You can see the full list of our best articles of 2020 here. Below is our final monthly list of articles from 2020. Check out what your fellow agents and brokers were reading during the waning days of that challenging year. 1. 10 New Lead Sources to Explore Before New Year's‍Consistently generating new leads is one of the most important tasks real estate agents must master to be successful. Most experts recommend nurturing at least 3-5 different lead sources to fuel your business. Here are ten lead sources you should explore for the new year that may help you reach your business goals. 2. 40 Post Ideas for Real Estate Social MediaDo you feel like your real estate business is getting the cold shoulder from people on social media? You're probably right! Your social media pages are prime spots to connect with clients on a personal level—if you know how to get their attention. Make people stand up and notice your real estate business with this list of our 40 favorite social media posts to attract clients. 3. Friday Freebie: Exceed Your 2021 Goals with this CRM and All-in-One Marketing Platform‍A goal without a plan is just a wish. If one of those goals is closing more deals in 2021, it pays to have a detailed marketing plan. That's why in the last Friday Freebie of the year we're introducing you to a tool that can streamline your real estate marketing efforts and put you on track to meet your 2021 commission goals. 4. Real Estate Scripts and How to Use Them‍Every agent needs an arsenal of real estate scripts that cover the gamut of common situations, from reaching out to a new lead to asking a past client to write a Google review. If you don't already have a variety of go-to scripts, now is the time to get started. 5. How to Optimize Your 'About Me' Page for ConversionsThere's a good chance your About Me page is one of the top five most visited pages on your website. However, there are so many poorly constructed About Me pages that we felt compelled to write an article about it. If your About Me page receives views but no clicks, form fills or any other engagement, it's time to revamp and optimize it for conversions. 6. How to Create a Custom Short URL for Your Real Estate Website and BrandSome real estate companies use short URLs on Twitter and other social media. Have you noticed them? Realtor.com uses rltor.cm. Zillow uses zlw.re. Inman uses inmn.io. Short URLs can be a fun, creative way to further integrate your real estate brand into your content. And they are not that complicated to set up. In this article, we will show you how to create a custom short URL for your real estate website and brand. 7. How Every Agent Can Help Solve Our Inventory ShortageMany homeowners are not only stuck, they're overwhelmed. They want to sell, but they don't know where to move, so they see selling as too much of a hassle. They are fearful and have safety concerns, especially with the impacts of COVID. They are in lockdown mode and sitting on the sidelines. How can an agent change that mindset? 8. Friday Freebie: Audit Your Tech Stack with This WorksheetIf 2020 has taught us anything, it's that we often don't need all the things we once thought of as necessary. And with just a few weeks left in 2020, it's time to figure out what you want to carry forward with you into 2021. This free worksheet can help you figure out which technology you should keep in the year ahead—and which you should dump. 9. 3 Ways to Be More Productive in Real EstateTime is of the essence in the current real estate market. How are you staying on top of your productivity goals? Here are three quick (but impactful) ways you can be more productive right within your database. 10. The Top Producers' Road Map to Delivering Great Experiences for Buyers and SellersHigh-performing real estate professionals leverage their time with an efficient and focused approach. Instead of trying to manage all aspects on the buying/selling continuum, they focus on the most critical moment of truth in the real estate cycle: the client experience.
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Effectively Implementing New Technology: 6 Key Stakeholder Groups You Must Engage
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Climate Change is Changing Real Estate
ClimateCheck Tells the Story of How Much In 1960s Berkeley, our home didn't have central air conditioning and it didn't matter. We never needed it. In fact, when temperatures hit a rare 80 degrees, it was big news and time to wear shorts. These days in Berkeley and the rest of the Bay Area, a home without AC is an uncomfortable home. Last June, Berkeley temperatures reached 107 in record-setting heat. News-making temperatures are one of the many ways in which climate change is impacting the real estate industry. The risk of fires, storms, drought, or flooding can make a buyer reconsider what would have been the perfect home. While disclosure forms and flood insurance help, they don't tell the full story of the impact of climate change over the 30-year horizon of the typical home loan.
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Homes.nyc Aims to Disrupt New York City Real Estate
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Delta Media Launches Creative Studio as It Builds the One-stop Marketing Shop
Earlier this year at the LeadingRE Conference, Delta Media launched its cutting-edge DeltaNET 6 platform. CEO and Owner Michael Minard described it as "the ultimate all-in-one website and digital marketing platform designed by real estate experts for real estate professionals." This was a huge move by Delta. DeltaNET 6 culminated in more than 40,000 development hours and an investment north of $30 million. At the epicenter of the DeltaNET 6 ecosystem is its built-in CRM, which connects to everything.
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Effectively Implementing New Technology: 5 Ways to Maximize Brokerage ROI
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Alex Lange Named CEO of Forbes Global Properties
WAV Group congratulates Alex Lange, along with Jeff Hyland (Hilton and Hyland) and Bonnie Stone Sellers, for the formation of Forbes Global Properties. Together, they are forming an international real estate company focused on luxury. The brand will operate similarly to Christie's. We look forward to watching these very talented people develop this successful venture with Forbes as their branding partner. It worked for Better Homes and Gardens; I would expect it to work for Forbes. Press release follows:
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HW Media Acquires REAL Trends to Combine Two of Real Estate's Most Powerful Media Outlets
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Real Estate Websites: Build More Business with Secondary Websites
Why build a stand-alone recruiting website? Because they are effective and make you stand out from your biggest competitors. All major national franchises have separately focused websites that appeal directly to sales associates looking for different career opportunities. If you have a RE/MAX brokerage, Compass agents, or any Realogy brand in your marketplace, then you can look at those franchise recruiting websites as a start. Having a secondary website that is not built to generate leads on properties, but instead leads to potential recruits for your business, is critical if you are looking to grow in size and scale. These career sites should not just be a copy/paste version of your residential website, but a site with its own identity. Over the last year, I worked with some of the largest real estate firms in the country to develop beautiful career websites that have done a fantastic job of bringing in more quality associates.
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Addressing Expansion Challenges Head On: Real Estate Brokers Find Answers Through RESO
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New 'Homes.NYC' Resets the New York City Home Search Experience
Gabriels Technology Solutions, a leading developer of property search solutions and business software for real estate brokerage firms worldwide, including Douglas Elliman and Christie's International Real Estate, is launching Homes.NYC -- a revolutionary way for consumers to search for homes in New York City. Homes.NYC delivers an improved home search experience that is unique to all others by offering high resolution aerial neighborhood video and exclusive building video, photos, and virtual tours. At launch, the site makes more listings available in Manhattan than other search sites like StreetEasy, exposing more inventory to home shoppers with an exquisite presentation. Brokerage industry leaders, including Diane M. Ramirez, Chairman and Chief Executive at Halstead Real Estate and Executive Chairman and Senior Advisor at Brown Harris Stevens, are putting their support behind Homes.NYC because the new site ensures consumers get immediate access to agents who know the properties. She notes that advertising sites like StreetEasy have done a disservice to consumers. "Advertising websites redirect home shoppers to paying agents who are unlikely to have ever seen the property before," says Ramirez. "Homes.NYC displays the contact information of the listing agent and firm on every property so that shoppers connect directly with the right agent to get their questions answered accurately." Homes.NYC represents three home search innovations designed to reset the consumer's search experience in New York City. The first is deploying the newest and most comprehensive immersive video of every building. High-resolution video of all residential buildings is fully integrated into the new home search site. "Video provides consumers with a unique experience, bringing them to the entrance of their new residence," says Michael Gabriel, owner of Gabriels Technology Solutions. "New York City is one of the most iconic cities in the world and Homes.NYC is the only search site that combines the beauty of aerial neighborhood and building video with the properties inside," explains Gabriel. The second innovation is related to supporting international shoppers and residents whose first language is not English. Homes.NYC offers 19 languages, 59 currencies, and metric conversion. The third major innovation for Homes.NYC is not something that consumers would necessarily see, but experience. Behind the home search site is a specialized client relationship management tool that supports ongoing communications between the home shopper and their agent. "There are many different types of home seekers, each with their own set of requirements and timeline. Agents need a way to efficiently and productively work to meet each of their clients' unique needs," says Tom Morgan, Vice President of Sales & Marketing at Gabriels. "This requires a streamlined, easy to use system that enables agents to quickly chase down new listings as well as keep their clients up-to-date on key status updates impacting their favorites. All communications between the agent and client are organized so that agents can help buyers and renters at every step on their journey," continued Morgan. Homes.NYC is integrated with RealPlus, a provider of internal listing systems in New York City including the largest local brokerage firms, ensuring site visitors access to the most accurate and up-to-date information available.
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Effectively Implementing New Technology: Measuring Real ROI
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The New Bridge Solution: How to Turn Homeowners Into Sellers
The biggest problem for home sales today remains a lack of inventory. So, how do we keep the bounce-back from COVID-19 going? We need more listings! To create more listings, we need to get homeowners off the sidelines. The problem is that homeowners are nervous to make a move for the same reason everyone else is: a lack of inventory. It's a catch-22, but there's a new, innovative bridge solution for brokerages available through zavvie that's designed to help agents get sellers moving. A bridge solution removes urgency from the buying and selling process, reduces stress and removes the biggest barrier to selling. Don't confuse a bridge solution with a bridge loan, however. The only people who qualify for bridge loans don't need one. A bridge solution is available nationwide, unlike an iBuyer option. Bridge solutions are flexible. Sellers love them, and so do agents. Getting a Homeowner to Become a Seller Many homeowners today feel like they are locked into their homes. It's a "chicken and the egg" problem: they can't buy until they sell, but can't sell unless they find the right house. A bridge solves that by giving your clients time to find that right house. Smart agents know you can quickly turn a homeowner who has no plans to sell into a seller if you show them the right place or the right offer. A bridge solution can do both. Homeowners also don't want to sell right now because they don't want people traipsing through their homes. To them, it's a safety issue. And selling a house on the open market is always daunting. Your clients have to prep until it's perfect, keep everything in shape and interrupt their lives for showings. A bridge solution removes these obstacles to selling. Two Bridge Solution Approaches Today, two dominant bridge solutions exist. The first purchases your client's house with an all-cash offer, then leases it back to your clients, giving them the time they need to find a new home. With the second approach, the bridge solution provider buys your client's next house, providing them time to sell their current home. Homeowners who want to move up and have excellent credit, have growing income and are looking for a more expensive home do well with the bridge solution that buys their next home. The other approach is a home sale-leaseback model that delivers flexibility. Your client can lease their current home for as long as they like and move whenever they find their dream house. This bridge solution can work with a wide range of credit scores and income types. Offering All the Options Homeowners have more options to sell their homes today than ever before—and they need and want the help of an agent. It's why zavvie helps brokerages keep the agent at the center of the transaction. By offering a bridge solution for sellers on the zavvie-powered platforms of our broker partners, zavvie makes sure agents can show homeowners all of their options. Lane Hornung is CEO and founder of Colorado-based 8z Real Estate, one of the nation's most successful brokerages, and is CEO/co-founder of zavvie, one of the only complete iBuyer solutions for real estate brokerages. To view the original article, visit RISMedia.
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Top Real Estate Teams Ditch the Big Portals for Their Own Branded Google PPC and Social Media Lead Generation Campaigns
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New Web Browser Security Measures Coming in January 2021
Browser security is a big part of the next release of Chrome. It will have a major impact on websites that contains mixed content downloads, i.e., content that is downloaded from secured and unsecured sites. There are a significant number of websites that have the current warning that they are "Not Secure" even with HTTPS. Watch the video above to learn more.
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Steps to Successfully Audit Your Real Estate Website
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8-Week Video Series: Brokerage Brainstorm Now Available
Brokerage Brainstorm: Alternative Solutions to Every Day Challenges 8-week video series NOW AVAILABLE This FREE, 8-week educational video series led by industry experts, Frank Chimento and Mike Martella, dives into the nuts and bolts of running a successful real estate brokerage with each episode focused on a specific segment of your business: Recruiting 101 - What's most important to win a recruiting battle? Cutting costs on services, good idea or bad idea? Recruiting 2.0 - Whomever controls the leads, attracts the agents. Big brother vs. big partner - How do your agents view your brokerage? Creative services agency - Are you creating the best collateral and corporate branding packages? How are your recruiting materials? Consolidating technology - Can your tech offerings save you money and make you money? Service models - What are agents wanting the most from their brokerage? Recruiting - It's all about your BS: Belief Systems. Subscribers will receive an email each week as a new video is released. Don't miss out! Subscribe today at: boss.tryelevate.com.
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4 Must-Haves to Scale Your Real Estate Business
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Upstream Reports Progress, Plans and Transition
UpstreamRE, LLC, the broker-owned company responsible for overseeing the Upstream real estate data management solution, announced specific plans for rolling out the first features in select markets in 2021, reflected on the project's purpose and progress, and reported the initial success of a planned transition.
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Top 7 Real Estate Accounting Tips for a Good Year-End
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What You Should Know About Rental Syndication Changes
Big Changes from Zillow in 2021 What is changing? As you ring in the New Year, it is important to note that a major change in rental syndication by mega real estate website Zillow is being launched. Effective January 2021, Zillow will end the free syndication of rental listings from your MLS. To keep listings on Zillow, agents will need to claim their listings directly on Zillow's new Feed Connect platform for a fee. The move is receiving some negative buzz in the industry, as yet another aggressive change by Zillow. Only months ago, the company announced its plan to create brokerages.
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zavvie Launches First-ever Seller Preferences Report
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Our Top 10 Most-Read Articles of November
Holiday articles are like snowflakes--when you see the first few, you know that the festive season is just around the corner. We saw our first few in November this year, and one of them made our Top 10 articles of the month (see #6 below). November usually sees just a light dusting of holiday content, however, and more typical topics—like Zillow ending free rental listings (#1), tracking down leads (#2), and unlocking new housing inventory (#5)—ran the show last month. To see which other topics hit the Top 10 last month, check out the full list below! 1. Zillow Ends Free Rental Listings. What Now?‍Starting in January 2021, rental listings currently syndicated through MLSs will no longer feed directly into Zillow. Instead, agents and brokers wishing to publish a rental listing on the third-party platform will need to do so via Zillow Rental Manager, which is contract-based and starts at $9.99 a week. So, what are your alternatives? 2. How to Find a Lead With Only Their Name and Email Address‍To your dismay, the lead you just generated only left their name and email address. There's nothing you can do with just an email, right? Wrong! In this article, I will show you how to gather more information such as a full name, address, phone number, and more from a lead that only leaves their email address. 3. The 6 Emails Every Agent Should Be Sending (FREE DOWNLOAD)The marketing minds at Elevate have created a FREE GUIDE to help agents get started with the basics of thoughtful emails for every contact in their database. Inside, you'll find links to stream email marketing videos and download more helpful marketing content. 4. How Real Estate Agents Can Use Facebook's CTA ButtonDid you know that there is a handy CTA button located under your Facebook cover image on your Facebook Business page? This CTA button has plenty of uses, but as a real estate agent, which options will bring you more business? Here are The three buttons recommended for real estate agents. 5. A New Strategy to Unlock Local Inventory and Win the ListingOne recent study suggests current inventory is reaching its lowest level since 2012. For agents, this means more competition for fewer listings. Every agent and team also seem to be offering the same listing strategies, using similar technology and marketing tactics. How do you lock in the listing if sellers don't see a difference? 6. 11 Holiday Marketing Ideas for Real Estate AgentsAs the holiday season approaches, this is a wonderful time to show your clients, friends, co-workers and affiliate vendors that you are thinking of them. Our mindset, focused on the positive, can help keep us afloat. Keeping this attitude of gratitude top of mind, here are marketing ideas that rock! 7. Friday Freebie: Guide to Homebuyer Personality Types (and How to Get Them to the Closing Table)Personality clashes happen, especially in a career as public-facing as real estate. However, the more you know about personality types, the better you'll know about what each type needs in a real estate agent. That's why in this week's Friday Freebie, we're highlighting a free guide to understanding and managing the different types of buyer personalities. 8. Cleaning Checklist for Open Houses During CovidIt's always been an absolute must to make sure the home you're showing is perfectly clean. Now in the time of an active pandemic, it is even more important. A dirty or cluttered home can cost your client thousands off the sale price, and even turn buyers away completely. Here's a checklist you can share with clients to ensure your listing is as clean as can be. 9. Discover the Dos and Don'ts of Text Marketing for Real EstateTexting is a perfect fit for real estate agents. With its conversational, informal flair, it's long been the medium of choice for people to chat with friends, family, and others they trust. While even the best email sometimes sets off "selling ahead!" red flags, texts reach people while their guard is down. Here's how to make the most of it. 10. 23 Productivity Hacks to Help Real Estate Agents Boost Their BusinessThe key to success in real estate is being more productive than your peers. This does not necessarily mean working more. Instead, you should seek to be more efficient with your time. Here are 23 productivity hacks to help you boost your real estate business.
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10 Things to Consider When Implementing New Brokerage Technology
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3 Must-have Hacks to Save Time Using Form Simplicity
One of the most popular transaction management programs, Form Simplicity, is the only transaction management program owned by a Realtor Association -- Florida Realtors. Used by associations and brokerages across Florida and throughout the nation, Form Simplicity is also one of the most intuitive software programs helping brokers and agents manage all their transactions digitally. Whether you are new to Form Simplicity or an experienced user, you'll quickly appreciate both the ease and the power of its robust features, making working from home easier than ever. For agents and brokers who want to save even more time using Form Simplicity, we reached out to our own Kaz Cisowski, Technology Training Manager at Florida Realtors, for his best shortcuts. Since the pandemic, Kaz has been extra busy, holding virtual Form Simplicity training sessions for thousands of agents and brokers. In fact, the number of agents he's been training throughout 2020 has set a new total annual attendance record. Here are three of his best hacks to save time when using Form Simplicity, including step-by-step instructions and screenshots: Hack 1: Email Notifications Put Form Simplicity to do some of your transaction management work for you by having email notifications sent to the email address listed in the Account Information section. You can activate push notifications to your email address when using Form Simplicity's Email Notifications. Push notifications are email reminders that arrive in your inbox for events such as task reminders, collaboration comments with customers or participating third-party vendors, or broker review notifications. The notifications help to keep you on top of the paperwork and routine tasks related to your deals, giving you more time to focus on other vital work. 1. Once you log into Form Simplicity, go to the upper right side of the home page, locate, and click on the "Preferences" link. 2. Select the email notifications that you would like to receive by using the slider next to the various Notification options in the Email Notifications section. Note: Email notifications are sent to your email address that is on file with your association. If you would like to have your notifications sent to a different email address, type it in the Alternate Notification Email Address field and click the "Save Email" button. Hack 2: Create a Forms Package A forms package is comprised of a standard set of forms and files that are grouped together to simplify creating future transactions. Think of it as a template for future transactions of a particular type of deal. Group these forms together so you don't have to spend time searching for them over and over every time you want to create the same type of transaction. For example, you can create a forms package for Residential Listings. And when you have a new client for a residential listing, you can use your package to quickly add into your new transaction all of the forms and files you need. 1. The quickest way to create a forms package is to log in and click on the "Create a Forms Package" icon on the bottom of the Form Simplicity home page. 2. Name the package (i.e., Residential Listing Package), and click "Create Forms Package." Note: At this point, your folder will be empty. Add forms and files to your package next. 3. In the Forms Packages section, you will need to "Add a Form" and "Upload a File." Add and upload the Forms and Files that are customary for you to use in this type of transaction. Add Blank Forms to the Package 4. Click on "Add a Form" located below the Forms section. 5. When the Blank Forms Library window opens, click on the "Select a Library" drop-down arrow to select a library of forms, e.g., Office, State Association or Local Association. Place a checkmark next to the forms to be added, then click the "Add To Package" button. The forms you selected will now be available in your package. Upload Files to the Forms Package 6. After adding your forms to the Forms section of the package, then under the Files section, click "Upload a File." 7. You can access your files from your computer by using the "Click here to browse for files" button, then drag and drop your files in the File Upload window. Finally, give the file a description if you wish and click the "Save Files" button. Click on the "X" to remove a specific file. If you want to remove all the files, then click on the "Clear Files" button. 8. The file you uploaded will now be listed under the "FILES" section of your package. Note: Files you upload are static, i.e., not editable and will not auto-populate data. Now that you have created your Residential Listing Package, you may import this package of forms and files to your future Residential Listing transactions. For step-by-step instructions, visit the Help Center by simply logging into Form Simplicity and clicking the Help link on the navigation menu at the top right of the page. Hack 3: Create a New Clause Creating clauses will save you time by keeping the standard phrases or wording you use for your transactions within Form Simplicity. Once saved, these phrases can be accessed and used in multiple forms. The agents can create clauses for their personal use, or the broker can create clauses for all the agents in the office to use. And it's easy to apply the clauses to forms. 1. The quickest way to create a clause is to click on the "Create a New Clause" icon under the Useful Tools section on the bottom of the Form Simplicity home page. 2. This method will take you directly to the "Add New Clause" screen. Enter the name, the text of the clause, and click "Save New Clause." Note: You may repeat the process and create as many clauses as you need. 3. After creating a clause, agents will find them stored under the Personal section of the Clauses page. Clauses created by the broker will be listed under the Brokerage Wide section. As you can see, there are many ways to save time using Form Simplicity. By doing a little bit of extra work up front, you'll save time across many other transactions in the future. Kaz has even more time-saving tips that we'll share in the future. Email us your favorite at [email protected] Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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The Benefits of Advanced Commission Payment for Real Estate Agents, with eCommission
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How the Right iBuyer Solution Can Accelerate Your Brokerage's Rebound
Leading real estate experts and economists forecast a robust housing rebound. Whether we have a "V-shaped" or "W-shaped" recovery, real estate is poised to help lead us back from the bottom. iBuyers, among the first to hit the pause button in the industry, are back. More importantly, as global real estate tech strategist Mike Delprete points out, "the iBuyer business model is uniquely positioned to thrive in a world of social distancing, where people are putting a premium on the ability to conduct business while limiting direct human contact." iBuyers are also bringing certainty to the consumer experience. How many sellers will want to reduce their risks and stress by taking an all-cash iBuyer offer in today's market? After all, iBuyers eliminate the need for an open house or home tour, and sellers also don't have to worry about in-house repair folks traipsing through their homes. As Delprete notes, iBuyers are creating a more significant opportunity: their business model generates a multibillion-dollar opportunity from the massive number of seller leads they generate. Brokers have a remarkable opportunity to lock into these iBuyer opportunities by working with zavvie's improved all-in-one iBuyer platform. With zavvie, brokerages don't need to become an iBuyer to offer unmatched iBuyer expertise. Even with the rebound, the real estate pie in 2020 is likely to be smaller. If brokerages are going to maximize their share of real estate's comeback, they can't ignore iBuyers. Major brokerages throughout the nation realize this and are turning to zavvie to secure their seat at the iBuyer table and get a bigger slice of a somewhat smaller pie. Growth and Momentum Continue Throughout the COVID-19 outbreak, zavvie's reach has continued to grow. We have more than doubled the number of agents with access to the zavvie iBuyer solution for brokerages. We expanded our iBuyer services by working with two industry giants: Berkshire Hathaway HomeServices and Leading Real Estate Companies of the World®. We also established a massive presence in the Pacific Northwest with John L. Scott Real Estate, and in Minnesota and Wisconsin with RE/MAX Results, one of the nation's top-ranked firms in agent productivity. Most recently, we've begun working with other seller-solution innovators, including bridge solution providers EasyKnock and Homeward. Timely Improvements The last several months have allowed us to accelerate zavvie product development. Every element of our platform has been improved. We've streamlined and simplified our most popular and potent iBuyer tool—the zavvie Offer Optimizer—providing agents with the right tools to guide sellers through all of their options. Enhancements have also been made to the zavvie Property Profiler and Confirmed Offer Reports. For real estate agents and their clients, the improved zavvie iBuyer solution allows them to become the iBuying expert for their clients. Agents don't have to duck and hide from iBuyer conversations, and they certainly don't have to bash them. For agents, more seller leads generate more business. And with zavvie, agents remain the trusted local experts and advisors that sellers and buyers want for every real estate transaction. Lane Hornung is CEO and founder of Colorado-based 8z Real Estate, one of the nation's most successful brokerages, and is CEO/co-founder of zavvie, one of the only complete iBuyer solutions for real estate brokerages. To visit the original article, visit RISMedia.
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RESO Approves Updated Standards, Opens for Certification
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More Competitors than Ever... and Counting: REALTOR Membership Sets a New Record
Last year, the National Association of REALTORS reported 1.4 million members. As of October, the NAR total membership number stands at 1,453,128 -- up some 50,000 new members in growth during the middle of a pandemic. In certain states, the growth has been stunning. The second biggest state association -- the Florida Association of Realtors -- has added 8,300 members in the last ten months, totaling 193,000 Realtors at the end of October. That means that Florida Realtors now has just under 8,000 fewer members than the nation's largest state association, the California Association of REALTORS®. Get ready for more growth – and competition.
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Putting Data to Work: Constellation1's Partnership with ActivePipe
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Industry Experts Discuss Technology's Role in Transforming How Realtors Do Business During the Pandemic
The coronavirus pandemic significantly disrupted real estate transactions and accelerated the reliance on innovative technologies to conduct business, according to a group of industry experts featured at the 2020 REALTORS Conference & Expo. Jeb Griffin, director of Strategy and Innovation for the National Association of Realtors, moderated the discussion, "COVID-19 – Transforming How Realtors Do Business," and reached a consensus with the panelists that technology has played a central part in residential real estate's strong resurgence after the initial strict economic lockdowns and subsequent market downturn in the spring. "Real estate experienced some significant challenges during the first several months of the pandemic, but we've witnessed a remarkable v-shaped recovery in housing demand and sales," said Griffin. "By necessity at the beginning, and now by design, technology is playing a much more active role in nearly all aspects of the real estate transaction." "There was a moment of panic when the pandemic first started, but several technologies are making it easier for agents to stay in touch with clients and in front of them on a regular basis," said Marilyn Wilson, managing partner of WAV Group and president of RETechnology.com. "For many real estate professionals, the pandemic reminded them about how much they love working with people and not just to sell real estate, but to check on their customers and families." Many Realtors® now rely on videoconference platforms in their interactions with clients, but an even broader acceptance of the technology hasn't yet occurred, possibly due to an unexpected reality. "This technology was adopted very quickly following the lockdowns because the virus was hitting everyone – agents, lenders, consumers – all at the same time," said Nick Bailey, chief customer officer, RE/MAX, LLC. "Videoconferencing technology isn't new, but we're slower to adopt technologies than we'd like to admit. The reason is that we don't want to see or hear ourselves. We have to get over that and use it." Electronic signatures and remote online notarizations are two technologies experiencing an ever-growing appeal during a time when social and physical distancing measures are required to maximize safety. However, some challenges still remain. "There is some amazing technology that exists and remote online notarization is one of those technologies," said Andy Ambrose, practice lead at DocuSign Notary. But there's a whole ecosystem of technologies that should work better together and seamlessly." "Integrating those core programs like e-signatures and RON are key," Ambrose continued. "Unfortunately, there isn't uniformity at the county level for doing electronic signings and closings. Embracing title companies and lenders who have that ability for full electronic signings and closings will be important." Each speaker emphasized that many of the technological advancements currently in use will remain relevant and sought after by Realtors® and consumers alike, well beyond the pandemic's conclusion. "Some of these technologies are here to stay, like 3-D virtual tours, as some consumers will continue to be uncomfortable with seeing homes in-person," Griffin said. "It's amazing how some of the virtual platforms can take an empty room and fill it with furniture and dynamic lighting. Artificial intelligence and automation are helping drive consumers through the sales cycle." "The pandemic isn't going anywhere anytime soon," Wilson added. "Consumers love the idea of virtual tours, especially live virtual tours, which they can do with their agents and narrow down their home selections to two or three. "Imagine how much time you and your client can save without having to drive around and see 10 different homes," Wilson said. "It's so much more efficient. The technology tools are allowing us a lot more flexibility." Bailey agreed with that sentiment. "If every agent can take away two pieces of technology to be more efficient, it will improve their business," said Bailey. "The one really bright spot – it has reminded every agent that they are the most important part of the real estate transaction and that's not going to change anytime soon."
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Delta Media's Creative Studio Available Free to Real Estate Agents and Teams Using DeltaNET 6
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The Latest Trends in Team Software
The following is an excerpt from RE Technology's Success Guide to Team Software: Website Some team platforms develop excellent websites with a high focus on lead generation, content creation, and search engine optimization. Teams doing a lot of online digital advertising will need to look for websites that offer the ability to create lead generation pages--also called squeeze pages. Others recognize that a team website is like a business card. If you are not in love with the activities around online lead generation, having a fancy website is probably not that important to you. Mobile Apps Mobile apps have been an exciting growth area for team platforms over the years. The driving trend among these mobile apps has been less about developing branded mobile search apps that are in the Apple App and Google Play stores, and more about delivering functionality that allows teams to access customer records on the fly, or to take a group approach to responding quickly to customer requests. If your team is mostly mobile, rather than office based, this may be a very important feature for you. Contact Record Monitoring One of the biggest areas of new development in software for teams has to do with reference data and client monitoring. Using artificial intelligence, the software can track activities across all of your client records. Using this data the software can, for example, tell you when there is a customer that you have not interacted with in the last year or suggest that you reach out to a customer who has been spending an insane amount of time looking at listings on your site. The goal of contact monitoring is to make sure that you stay connected to everyone in your database, and to focus on those customers who show the most activity in the process of executing a transaction. Some solutions even monitor Facebook and LinkedIn for the most recent posts made by your clients so you can check up on them from within your contact records. Contacts, Calendar, Email Integration Most business professionals lack time for administrative upkeep such as scheduling meetings or updating contact records in multiple places. An important feature in team software platforms is mobile phone integration. It allows an iPhone or Android device to connect to your CRM. If you get a new customer call on your phone, and you save that contact, your phone will then sync the contact record to the CRM in your team solution, so you do not need to re-enter it. Likewise, if a team member schedules a task or meeting for you, they can access your calendar for your availability and set that appointment so it displays on your phone's calendar. If you are speaking to a tech supplier for your team, ask them about Google Sync or Outlook Sync. Reporting and Forecasting One of the challenges to operating a team is to measure team productivity. These metrics fall into the realm of reporting and forecasting. Depending on the role of the team member, good reporting and forecasting can provide the team leader with data that shows how team members are using the system, the value of business they have in the pipeline, etc. Remember, when you are running a team, you need to think about it like you are running a business or running a brokerage. Productivity per team member is a key matrix that you need to track. Dynamic Automation The idea behind software has always been automation. In the past, automation in team software was pretty linear. Linear automation is when you schedule things to happen at a specific time in a specific order. On day one, do this. On day two, do that. On day five, do this other task; on their birthday, do this, etc. Dynamic automation uses the intelligence of software to observe consumer actions and adjust the behavior accordingly. In tech speak, they use the term "if this, then that." For example, let's imagine that a past client comes to your website to read an article about home improvement, then starts looking at houses. Dynamic automation would bring this to your attention and save the search for that client without them needing to do anything. The software could then send them a follow-up email the next day with the listings that they reviewed and ask if they have questions or would like to see any other homes. These auxiliary communications use machine learning or artificial intelligence to anticipate the needs of clients dynamically and automatically. Download Success Guide: Teams to learn more about Team software trends, how to evaluate Team software, and more.
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Leading Real Estate Companies of the World Licenses Buyside for all US Members
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The 4 Pillars That Will Drive Real Estate Forward
For over a hundred years, selling a home involved one option: offering it for sale on the open market. While that's still how most homes sell today, innovations in fintech backed by billions in capital are giving sellers more options than ever. If agents don't bring more options to the table themselves, they will be left behind. The four pillars that will help drive our real estate market forward include the bridge, the instant sale, the listing concierge and the open market. At zavvie, we have built all four of these options into the newest version of our Offer Optimizer brokerage solution. Here's how they work.
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