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5 New Proven Breakthrough Methods to Improve Your Brokerage's Profitability
Wednesday, September 25, 2019 at 11:00 AM PDT Brokerage profitability in under increasing pressure over the last decade, but fortunately the industry is adapting and many brokerages are bucking the trend with tested and proven ways to capitalize on more revenue. Join us for an enlightening conversation with top brokerages that are using five different methods to drive growth and a bigger bottom line. In this free webinar, we'll break down these top profit drivers as well as critical elements needed to implement and execute them effectively. Register now!
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Premier Sotheby's International Realty Partners with RPR to 'Connect' with New Recruits
Even the biggest of brokerages can use a little help when it comes to onboarding and training new agents. The team at Premier Sotheby's International Realty recognizes that RPR provides unique services, dedicated support and a user-friendly interface. That's why the Naples-based firm, with more than 1,100 agents in West to Central Florida and North Carolina, is utilizing the analytics and custom-branded reporting tools they're able to tap through RPR to elevate their own brand.
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Meet the Partners: An Intro to Every Lone Wolf Strategic Partnership
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MoxiWorks Secures Growth Capital
One of the great success stories in real estate technology is MoxiWorks. This Seattle based company started out as the in-house technology group at Windermere, one of the premier brokers and franchisers operating on the west coast. Seven years ago, Windermere Real Estate President OB Jacobi spun out their technology group into a standalone corporation. The MoxiWorks CRM product and listing presentation products emerged across the industry as a top five pick among enterprise brokers, resulting in securing two of America's top 10 firms as customers, namely Long and Foster and Howard Hanna. These companies not only license MoxiWorks for their agents, they also invested in the company to ensure effective support of the application in their business. Adding these customers and securing their financial support enabled MoxiWorks to go though years of triple digit growth. A few years ago, MoxiWorks developed MoxiCloud. Think of MoxiCloud like an App Store for real estate technology. There are three types of data in MoxiCloud which include MLS records, firm records (agent, office, and broker identities), and customer records. As the broker wishes, they can integrate their data into other applications outside of MoxiWorks using MoxiCloud. For example, if a brokerage wants to add a virtual tour solution to their technology offering, that vendor connects to MoxiCloud to consume the data and the virtual tour is available to the agent. It's plug and play. MoxiWorks is also the Cloud provider to the Leading Real Estate Companies of the World, the largest global network of independent brokerages. In securing growth capital from Vector Capital, MoxiWorks will now be able to focus on three areas of ongoing growth – improved agent and broker websites, acquisitions, and expansion. This is the first and only investment by Vector Capital in real estate technology. Broker and Agent Website Enhancement MoxiWorks developed a solid broker and agent website solution which they will now be able to improve to be among the best in the industry. MoxiWorks won many of the broker vendor selections that we did last year for large firms. When they did not win, the key objection was website design. In many cases, brokers would select MoxiWorks for their back-office intranet, CRM, and listing presentation tool, and use another vendor for broker and agent websites. Acquisitions Have you noticed how Salesforce acquires companies that are popular with their customers? When you have a platform like MoxiCloud, you have optics into the choices brokers make on endpoint solutions. An example of this is Inside Real Estate purchasing Circlepix for marketing and BrokerSumo for commission accounting. Inside Real Estate, like MoxiWorks, has the backing of private equity capital. We look forward to seeing the acquisitions that will be forthcoming from MoxiWorks. Our bet is that Buyside may be one of the first. We'll see. Growth There are two ways to grow a technology company. MoxiWorks has been pursuing organic growth for the most part. They sell their product then hire people and expand resources to support the sales. That is a good strategy unless your sales team gets too far ahead of the internal expansion of resources to deliver on the sales. It takes project managers, trainers, programmers, and a host of staff to deploy enterprise platforms. Small companies can only do one or two at a time. Large companies can deploy dozens of new customers. With this additional capital, MoxiWorks will be able to expand their speed to market in supporting their sales team and new customers. Consolidation RE Technology has dozens of broker website platforms in its directory. Some of them, like Real Estate Webmasters, Inside Real Estate, Delta Media, Gabriels, Enterprise Network, etc., are pretty big and growing alongside MoxiWorks. I believe that there will be significant consolidation among these firms, and that the companies with the best growth capitalization will win. Having an investment capital resource for long term private equity is certainly a solid strategy to take advantage of consolidation. To view the original article, visit the WAV Group blog.
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Better Homes and Gardens Real Estate Winans Empowers Home Sellers with iBuyer Platform
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Lone Wolf Transaction Management Platforms Integrate Earnest Money Deposit Functionality
Lone Wolf has long been the industry leader in real estate brokerage accounting software. This leadership position, along with a plethora of additional SaaS solutions used by brokerages, led to the company being sold to the world's fourth largest software developer, Vista Equity Partners. The company serves 1.4 million real estate agents, 20,000 offices across 9000 brokerages, and 1000 MLSs and associations across the United States and Canada.
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eXp Realty First RESO-certified Real Estate Brokerage
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Real Estate SEO Guide for Better Traffic and Leads
Your real estate website is one of your most important marketing assets and should be a huge part of your lead generation strategy. But your website can only do its job if prospects know where to find it! Search Engine Optimization (SEO) is crucial for helping people find what you have to offer and drawing traffic to your website using search engines.
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NP Dodge: The Oldest Dog Has New Tricks
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Augmented Reality: Two Startups Expand Partnership to Include 3D Staging Product
The PropTech industry is teeming with life; the pressure to stand out and be extraordinary propels companies ever forward toward the cutting edge of our digital capabilities. We see multitudes of increasingly impressive tech companies at industry conferences each year, with the prioritization on user experience distinguishing those on the road to success. BoxBrownie and GeoCV are two such companies that have stood out to WAV Group in the past few years. We were excited when they announced a partnership back in July to address the growing demand for the visualization of a home's furnished spaces. They are now expanding their partnership to include commercial GeoCV's commercial 3D staging product, and the demo is spectacular. Instead of imagining an office space with furniture and lighting installed, what if you could actually see what it would look like? The market opportunity here is undeniably huge. Augmented reality (AR) has just begun its journey in many industries, real estate included, and like machine learning, promises to shape the future of the business landscape. Both GeoCV and BoxBrownie leverage AR in their products with image mapping and photo manipulation, providing brokers and agents with the means to immerse prospective clients in a unique virtual experience that truly demonstrates the potential of a space. The commercial real estate market has increased by a whopping 42.5% in the last four years alone, and the announcement of this new product with the potential to revolutionize the buyer experience should not go overlooked. About BoxBrownie WAV Group set our sights on BoxBrownie last year at the National Association of Realtors® Midyear conference in Washington, D.C. during the company's participation in the 2018 REACH® class. Based in Australia, BoxBrownie offers an impressive range of services, from stunning 360° virtual staging to image enhancement and even design renders. Users can upload images from a phone, tablet, or desktop computer and their editing experts deliver the finished product within 24-48 hours, with the user retaining 100% of the copyright ownership. www.boxbrownie.com About GeoCV A start-up company out of New York, GeoCV specializes in photorealistic 360° and 3D property tours. Users create the videos by uploading floor plans along with imagery captured using 3D-enabled smartphones—the depth perception feature translates to beautifully rendered, seamless 3D walkthroughs. I was personally floored upon experiencing GeoCV's virtual tour service for the first time—it is unlike any other application I've used (aside from Matterport). geocv.com
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Let's Talk Real Estate: Strategies, Smartphones, Safety, and More
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Trend Spotter: Indie Broker Mergers in the San Fransisco Bay Area Continue to Build Momentum
Red Oak Realty is a great company on the east side of the San Francisco Bay. Some of the major cities include Alameda, Albany, Berkeley, Emeryville, El Cerrito, Layfette, Concord, Walnut Creek, and of course, Oakland. This area provides a lucrative place for independent brokerage firms like Red Oak Realty to thrive. Pacific Union was the last company to focus on independent firm mergers in this area before their sale to Compass. Now Red Oak Realty has announced an acquisition with Marvin Gardens Real Estate. The companies combine to host 160 real estate agents with a combined broker volume of $1.2 billion in sales across 1200 transactions (January through June 2019). Each company was about the same size. WAV Group reached out to Vanessa Bergmark, CEO of Red Oak, to learn her perspective on the transaction.
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Realogy Announces Strategic Organizational Changes
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Infographic: Gen Z is Ready to Buy!
The first members of Generation Z are all grown up and buying their first homes, but there's not a lot of info about Gen Z's home buying plans and expectations. So, we conducted a survey of over 1000 Gen Z adults to find out when they expect to buy their first home, what qualities they want in their real estate agent, their neighborhood preferences, and more. Find out where the next generation will take the real estate market below!
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May We Please Start Saying 'My Pleasure' Instead of 'No Problem'?
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Safe Selling: The Timeline of a Crime
It's Realtor Safety Month, but safety concerns aren't just for agents in the field. Brokers have an important part to play in not only creating a culture of safety, but in educating agents on how to stay safe. That's why we're running this video series on Realtor safety. Brokers should feel free to share these videos with their office, on their social media, in intra-office communications, and more. In today's episode, we look at the timeline of a crime—which, surprise, happens well before a predator meets an agent in person.  In the previous episode, we learned about the psychology of predators and the emotional cycle that drives them to commit a violent crime. Today, we're learning what that timeline looks like--from the initial selection to the research and fantasy stages all the way up to the attack. By understanding all the "pre-work" that occurs before a predator even contacts an agent, we can devise a plan to reduce the risk of an agent becoming a victim. Stay tuned in the weeks ahead as this "Safe Selling" series continues to find out more about protecting your agents!
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IXACT Contact Launches Broker Portal, Recruiter Enhancements
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Nurturing Leads with Your IDX Website
So you've launched your IDX website with all kinds of property search options, featured listings, community pages and more. Now the leads should start coming, right? Unfortunately, it's not that easy, but an IDX website that also has a content strategy will help you attract and convert more leads.
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Top 10 Most Popular Articles of August
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Bright MLS and Homesnap Make Listing Ads on Google, Facebook, Instagram and Waze Ads a Snap
When an agent enters a new listing, what if he or she could instantly create ads to promote it on Facebook, Instagram, Google and even the mobile driving app Waze? If you are one of some 95,000 subscribers to Bright MLS, you now can via its newly announced integration with Homesnap, the public-facing brand of the Broker Public Portal.
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Redfin Becomes First Brokerage to Display Buyer's Agent Commission
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Residential Real Estate Software Platforms Growing Fast: Death of the Small Point Solution Firm
Scaled, modern tech players rise while small point solution firms melt. The world of residential real estate software is transforming rapidly to meet the needs of brokers and agents. In the past, there were seemingly hundreds of small, undercapitalized firms offering point solutions with very little capital available from professional investors (venture or growth equity firms) to support these businesses. Selecting and maintaining software solutions was a nightmare. Real estate brokers and agents had to buy 10 or more point solutions from small vendors and tie those solutions together to assemble their own 'Frankenstein' business system. Not only was it a mess to integrate all these solutions, but brokers also had to worry that a competitor might buy their vendors. Compass' purchase of Contactually is a recent example. In just two years, that world has changed significantly. At the top of the residential real estate market, there are a few select software firms rising above the rest to become the tech partner brokers and agents have been looking for. These firms have the breadth of modern solutions, the size and scale and the financial backing to be trusted by brokers and agents for the long term. On the other end, many of the smaller, weaker firms have melted away and are being purchased by consolidators that buy failed businesses and milk them for cash. Two examples from just this past week illustrate what is happening perfectly. Inside Real Estate is an example of one of those select firms at the top. They recently announced that a major growth equity firm, Lovell Minnick Partners with around $3 billion in investment capital has stepped in to back their business in its next major phase of growth. Inside Real Estate has all the characteristics these big investors are looking for. In fact, late last year I wrote about the powerful, end-to-end platform (kvCORE)  that Inside Real Estate launched in late 2017 which has been so successful. Their business has continued to grow significantly since then; they now have over 200,000 users. With this new financial backing (they are upgrading from a much smaller growth equity investor – NexPhase Capital), they now have the winning trifecta for a new world tech partner: a complete solution set, business scale and serious financial backing. This is the model for the future of software providers in our space. On the flip side, you have SmartZip that recently announced the sale of its assets to Constellation Software after a long, painful decline that resulted in this foreclosure sale by their lender. We will probably see more of these ugly deaths in the future as the select few leaders rise and the rest die. What does this mean for brokers and agents? It's great news. With growth equity investors like Lovell Minnick Partners finally finding software firms with the scale, growth and profitability to invest in, we will see more stability and more innovation from these vendors for years to come. To view the original article, visit the WAV Group blog.
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Hyperlocal Content Marketing: Location, Location, Location
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ERA's CEO Simon Chen Does a Good, Good Thing
Moving is a nightmare for consumers. It's expensive and requires the coordination of so many tasks. As it turns out, moving companies, phone, internet, along with other service providers really want to make the experience of moving a lot easier for the consumer. In a press release last week, ERA's Simon Chen announced ERA Moves.
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The Biggest Marketing Success in the History of The National Association of REALTORS
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Buy, Sell, Build, Move: AI's Impact on the Future of Real Estate
As the CEO of Chime Technologies, I now spend a lot of time considering how such technology can impact the real estate industry both today and well into the future. I know what you are thinking--AI and real estate don't exactly seem like an obvious match. It's true that historically this market has eschewed technology innovation. For decades, the industry has been reliant on relationships, word-of-mouth marketing, and traditional business operations to buy, sell, negotiate, and grow. And yet real estate is undergoing its own digital transformation—driven in part by AI. Let's take a closer look at how the push towards AI innovation may impact the future of the real estate and how it is already changing the residential real estate process.
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3 Tips for Maximizing Productivity without Losing Your Personal Life
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3 Steps to Get the Most from Your Digital Transformation
While company leaders know they need new technologies to remain relevant and grow, implementing such a change can be daunting. At DocuSign, we face a lot of "how" questions as customers look to successfully create a digital transformation within their organization--questions like, "That solution will save us time, but how do I get my team to adopt it?" or "How will we find the time and buy-in to implement such a huge change?" Digital transformation is a complex task. To make it more manageable, we have broken it down into three phases: Implement, Optimize, and Grow. Breaking down your digital transformation into a series of smaller processes can help answer those "how" questions.
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How Advanced Technology Can Suffer from Simplification
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Think Your Lead Generation Is Expensive and Ineffective? Watch This Short Video for 3 Lead Gen Tips from Industry Experts
Lead generation: two words to strike unease in the heart of any dedicated agent or broker. Funneling potential clients into a sales cycle takes time, energy, and resources... and then comes the actual nurturing of the lead to convert them into a customer. Technology continues to change the way we market ourselves to clients. Lead generation has moved from the tactile world of newspaper listings and flyers to a digital landscape with seemingly endless options. And yet, navigating this terrain of resource-hungry advertising platforms can be treacherous on all sides, especially when only an average of 2% of leads are ready to move to contract within 30 days and it could take up to seven years to close a deal for the other 98%! If it seems like a daunting task to come up with new leads, you're not alone. Many agents face similar issues in their campaigns to create business through lead generation, whether they hire a service or pursue new leads themselves. Recently, Bondilyn Jolly, VP of Marketing at Elevate, an online lead generation and marketing provider, sat down with Denis Pepin, Broker/Owner of United Real Estate Professionals in Huntington Beach, Calif. to talk about common lead generation challenges and their solutions. Here's the video and recap: Problem: Lead generation is expensive. Solution: Generate new leads from your current clients. As an industry average, for every $1000 spent on lead generation, only $10 is spent on lead nurturing. Disrupting this statistic will set you apart from other agents who simply walk away after a deal closes. Actively maintaining a relationship with past clients positions you at the top of their minds when someone they know starts talking about moving. According to NAR's 2018 Home Buyer and Seller Profile, 90% of buyers would use their agent again or recommend to a friend—take advantage of this fact. Problem: More leads exist than actual business. Solution: Lead gen that specializes in analytics could provide higher quality leads—meaning, customers that are more likely to buy. Investing in companies like Elevate that work closely with dedicated and experienced marketing professionals to add value to their lead gen services can help ensure you're seeing a profitable return on your dollar. Problem: Most agents do not have a system to effectively handle and nurture inbound leads. Solution: As part of your sales funnel model, it's extremely important to send potential clients down a tested, proven track towards contract to get the most out of your leads. If you're losing clients at a certain step in your cycle, don't keep trying the same methods over and over until you wear yourself out—change your approach! The best thing to do when you're feeling stuck is to find a reliable, consistent company to work with that responds to agent/team needs.
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Making My Company Better for Customer Experiences
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Why Joining RESO Is Vital for Real Estate Newcomers
Paul Stusiak, President and Owner of Falcon Technologies Corporation, co-chairs the Real Estate Standards Organization (RESO) Transport Workgroup with Stephen Ledwith, Vice President of Engineering for eXp Realty. A real estate industry veteran with more than 25 years of experience and a Real Estate Transaction Standard (RETS) pioneer, Stusiak has been one of RESO's most active and enthusiastic volunteers over the last 15 years. Stusiak shares why joining RESO is especially important for newcomers because of the benefits it delivers. "The reasons to get involved in RESO are many," Stusiak says. "For someone coming into the industry new ... RESO, in particular, are really important, because they allow you to connect with the rest of the industry." RESO is filled with many of the real estate technology industry's best minds and innovators. "The community itself has been around for a very long time and is very friendly and open," says Stusiak. "Even though it's very technical, sometimes those people can give you valuable insights into your next moves, your steps, pitfalls that you might not have considered." In addition to having front-row access to interesting technical details, new entrants to the industry will be exposed to important business relationships, such as those with the Multiple Listing Service (MLS). Stusiak points out that many newcomers don't understand that many tasks require the participation of local MLSs. "We often have preconceived notions about the industries that we're entering," says Stusiak. "This is a good place to get those shaken out – to identify the technology areas where you need to work to succeed as well as to get some of the business background that you need for success." Stusiak also emphasizes the importance of attending RESO conferences. "Conferences are an additional benefit to members," he says. "Being able to meet and talk to people is a valuable resource ... they will frequently volunteer information that will be useful to you." Stusiak adds that despite the fact that we live in a digital world, "Nothing can compare to looking a person in the eye and saying, 'Well how did you do this?'" These kinds of personal interactions are commonplace at the annual fall and spring RESO conferences. Register For RESO's 2019 Fall Conference: Just Weeks Away! The theme of the next RESO conference is "Data Standards: The Gateway to Home Run Technology Solutions." The conference itself will be held in Saint Louis, MO, September 9-12. But hurry! Discount registration ends August 26th, and hotels sell out fast. | VIEW LATEST CONFERENCE INFO
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ERA Real Estate Provides Agents Strategic Client Outreach Program Powered by MooveGuru
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Are You Leveraging Social Media to Get the Best Results?
According to the National Association of Realtors, younger millennials (those born between 1990-1998) and older millennials (those born between 1980-1989) make up 37 percent of homebuyers in 2019. A Nielsen study also showed that, collectively, this is the same age group that spends the most time on social media--clocking in about 13 hours weekly--making it a ripe marketing channel for real estate professionals who want to extend their brand reach, engage new buyers and uncover more versatile advertising platforms compared to traditional methods like print.
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Accolades Continue for Broker Public Portal with Homesnap: 38th Fastest Growing Company in America
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Planning Your Real Estate Website Success
Most agents and brokers count on their real estate website to support their business growth and close a certain number of transactions per year. It would be nice if you could just set up a real estate website with IDX property search to make this happen, but that's not enough. That would be similar to launching a successful retail store without a business plan.
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SEO and Content: The Perfect 'It' Couple
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Real Estate Webmasters Planning European Launch with Strong Partner Support
Real Estate Webmasters (REW) is definitely a leader in providing platform technology to real estate brokers in North America. The Canadian based company supports significant brokers, teams, and top producers in both Canada and America with a user count of around 60,000. The pride of the company that differentiates them from most brokerage platforms is customization. If you want it, they will build it. They are particularly strong at helping brokers write content to build traffic though SEO. Europe is about to get a dose of REW.
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Investing in Opportunity Zones
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Save Time by Recycling Old Content
Creating great content for buyers and sellers can be a time-consuming endeavor. However, once you've put in the initial effort, you can rework and repurpose your content in a lot of different ways to get more mileage from it. Try turning several related blog articles into an eBook, or your eBook content into an infographic. The key is to identify, optimize, and upcycle your best content to create new lead generation opportunities without falling behind on tasks for your current clients.
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New Homebuilder Study: What Millennials Want, Don't Want
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How Kyle Whissel became the #1 Team in San Diego
Kyle Whissel, with The Whissel Realty Group, is doing something right. Actually, he's doing a lot of things right. His business, The Whissel Realty Group, has been ranked the #1 team in San Diego and #76 team in the country! So what is the secret sauce behind this success? Step 1: invest in real estate technology that functions as a partner in your success. For Kyle Whissel, BoomTown is the only choice. "We initially got BoomTown in 2012. That first year that we implemented BoomTown, we went from 82 to 242 transactions... so that was a huge quantum leap for us!" A System that's Scalable The most successful businesses are built from a model that is (A) repeatable and (B) scalable. When Kyle's team began to see more and more listings, they knew that they had to take advantage of those listings to generate leads. But without a technology system in place that could support the level of transactions they were hoping to reach, they were leaving money on the table. "We needed to leverage those listings to get more leads. And then when we had more leads, we needed more people. The system we were on previously was not built to scale that up… so we went to BoomTown." With BoomTown, Whissel Realty Group was able to: Manage a large database of leads Generate a healthy pipeline of new leads Manage follow-up and long-term lead nurture Hold agents accountable and track performance "When you take a business that's on the right track, but when you actually implement systems in place that help you manage all of that, that's what takes you to the next level." The Best of the Best in Technology Think about your favorite car. Or the toothpaste brand you use. Those names (Mercedes, Ford, Crest, Colgate), they evoke a sense of familiarity and trust because they've been around for decades. BoomTown has been powering real estate professionals for over 10 years. With its beginnings in the Great Recession in 2008, BoomTown's technology and people have proven that they can adapt, grow, and continue to drive success for real estate teams. (And we're not slowing down!) For Kyle, it's all about working with a leader in technology. He doesn't have time for a platform that is playing "catch up" and working out the kinks. He trusts the company that powers 40% of the REAL Trends top 250 teams. "You can't catch up to what BoomTown has done in 10+ years. They are innovating at a really fast pace at BoomTown and you don't want to get left in the dust with something that's behind the times, because it's probably never going to catch up." Let's Talk Dollars and Sense Kyle Whissel is great at selling real estate. And he's even better at running a business. He knows that if you want to run a business that is scalable, efficient, and built for long-term success, you need to invest in the right infrastructure and processes. Sometimes that means not cutting corners and using the best possible technology available. "The saying holds true… you get what you pay for. You can get produce from a 99¢ store, but do you?" He compares it to when his team works with a FSBO. They let the seller know that the reason they should work with the Whissel Realty Group is that they're going to put the most money possible in your pocket. It takes more of an investment up front, but at the end of the day what matters is the "money in the pocket" AKA the ROI. Choosing the Right CRM So what should you consider when investing in a real estate technology partner? Your CRM should do the following: Hold Agents Accountable: For brokers, the accountability tools in a CRM can be invaluable. Track agent performance by making sure they're staying on top of lead follow-up and prospecting. Capture More Opportunities: With an organized database of leads (tags and segments), it is easier to keep track of where your leads are in the pipeline. Agents are alerted when follow-ups are needed, so no lead gets left behind. Generate More Leads: With a team of expert digital marketers, your brand is highlighted in the best quality advertisements on Google and Facebook, generating high-quality leads. Reduce Busy Work: One of the most important benefits of a CRM is that it can automate busy work, like emailing and texting new prospects. This frees up time for agents to expand their sphere, spend more quality time with clients, or even just take a vacation. Be Smarter with Prospecting: At BoomTown, we like to encourage "Smart Prospecting." This means organizing your lead database into workable lists. You're not just blindly scrolling through a Rolodex of numbers; you're working with targeted leads and you know what they want. Sync with Other Tools: There is no "one size fits all" tool in real estate. The best CRM will offer different packages that can better fit your needs, but even then, there are other tools outside of the CRM that you'll likely still want to use. This is why it's important to have a CRM that integrates with other technology. BoomTown seamlessly integrates with companies like dotloop (transaction management software). Improve Agent Experience: At the end of the day, real estate is all about providing an excellent customer experience. A good CRM will assist agents in providing this experience, but will go even further and improve the agent experience as well. A CRM should be intuitive, easy and enjoyable to use. And the provider should include excellent training as well as customer support. To view the original article, visit the BoomTown blog.
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Baird and Warner Launches Powerhouse Tech Platform kvCORE to 2,500+ Agents
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Community Data Marketing: BHHS Fox and Roach Gets Creative
Berkshire Hathaway HomeServices Fox and Roach, REALTORS®, one of the largest brokerages in America (over 5000 agents), is among the firms at the forefront of combining technologies using APIs (Application Programming Interfaces) to get the most out of the technology solutions that power their success. In the first quarter of this year, Fox and Roach implemented LiveBy as a partner for their community information. LiveBy writes and aggregates localized content used by Fox and Roach for a number of business needs. Their content is primary used to build out community pages on their broker websites that power a 360-degree snapshot of what it is like to live in a community. Fox and Roach integrates the API from LiveBy with MLS and other data sources to build very compelling pages. Check out this page for Chestnut Hill, PA.
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New Product Homebeat Creates Clients for Life, from the Makers of Cloud CMA
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Everything Your Brokerage Needs to Know about Web Image Copyrights
Picture this: The perfect real estate website, full of gorgeous shots of beautifully staged homes and design trends. There's just one issue. That website pulled its design trend images from an image search—and they weren't properly licensed. Now, the owner of that site is in copyright hot water.
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Top 10 Issues Impacting the Real Estate Industry: Annual Forecast Reveals
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How One Brokerage Gets More Listings and Referrals with Online Branding
Robert Slack, LLC uses branded property portal and retargeted ads to attract clients, recruit agents, and win listing presentations. In this interview, Robert Slack, Founder and CEO, and Dan Walters, Partner and COO, share their secrets to online marketing success.
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Task Expands to the Time Allotted
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Efficiency in the Closing Process with 3D Tours
Taking a property listing from posting to closing can be a complicated process. Creating efficiencies in each step can be simple and is essential to completing it with consistent success Whether you're an agent or client, the process of listing a home and searching for one is a multi-stage effort. This is something we realize at The Kite Team as a part of the larger Keller Williams Infinity Group, and in our first post of this series we covered maximizing the client and agent connection where they meet in the first stage of closing a deal.
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RE/MAX Launches the booj Platform, a Custom-Built Technology Solution for RE/MAX Agents
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See RPR's New Opportunity Zones in Action
RPR now offers another great feature: Opportunity Zones. This powerful data layer will allow REALTORS to use RPR's map interface to analyze and search for properties within the 8,700 Opportunity Zones throughout the U.S., in both Residential and Commercial modes. Residential practitioners who use Opportunity Zones will notice increased marketability of homes within the OZ, while commercial practitioners are more likely to see less desirable properties turn into investment opportunities.
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Fall and Winter REALTOR Conferences and Expos for 2019
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Top 10 Most Popular Articles of July
If July's most read articles are any indication, agents and brokers had three things in mind last month: Open houses, Facebook, and real estate photos. Want to turn your open house sign-in sheet into a sales opportunity? Then check out our #1 article on the list below. Just want some solid open house ideas? Scroll on down to #4. Agents and brokers also had photography on the brain last month. Check out article #3 for how to shoot bedrooms, #8 for a photo editing glossary, and #2 for a list of agent headshots you should avoid. For everything else that was popular last month, check out our full list of July's most read articles below. 1. Open House Sign-in Sheet Sales Funnel for Real Estate AgentsOpen house sign-in sheets are a common practice among agents conducting open houses in their local area. However, we believe that these strategies are somewhat obsolete and do not work in today's digital age. Today, we are giving you a proven, battle-tested funnel that top agents have been using to successfully convert open house attendees into lifelong customers. 2. 6 Head Shots to Stop TakingWhen someone in your neighborhood starts thinking of buying or selling, you want them to think of your smiling face. However, you want a head shot that makes them think to call you, not turn you into a meme for internet ridicule. I know they say all publicity is good publicity, but here are a few head shot trends to close the doors on. 3. How to Shoot BedroomsTrying to achieve some great images of a bedroom for your next listing? Brad Filliponi, co-founder of BoxBrownie and experienced real estate photographer, has you covered. In this article, he is going to share his secret top tips on how to take ideal shots of bedrooms. 4. 6 Effective Real Estate Open House Ideas for Today's Real Estate AgentIn the real estate industry, one thing may never change: open houses are one of the most effective tools for generating interest in a property. Technology and marketing trends shift across the industry; this is a universal truth for real estate professionals. So the question is, how do you make your open houses attract potential buyers and stand out in the marketplace? 5. Secrets of a Top Listing AgentChip Barkel is a Realtor who went from $0 to over $15 million in sales in just five years. So how'd he do it? Chip shares the secrets to his $36 million pipeline. 6. Kendall Jenner's House in 3D: How virtual walkthroughs give A-list celebrities anonymityHow do celebrities move home so secretly? Let's face it, they don't sit up all night trawling home listing websites or hurriedly tidy their house ahead of a full day of viewings. So how do they go about moving house? 7. Must-Follow Pages and Facebook Groups for Your Real Estate BusinessSocial media is a great place to build your business and showcase the many projects you're working on as a real estate agent. You also have the opportunity to learn new things for your business, discover new real estate trends, or even read breaking news about the real estate industry via social media—if you know which pages to follow and what groups to join. 8. Cheat Sheet: Photo Editing Terms for Real Estate AgentsProfessional photographers make a bunch of tweaks to your photos behind the scenes that have a huge impact. Here is a guide to talking the photography talk even if you can't walk the walk. Use the guide to communicate changes you may need or to criticize your colleague's inferior photos—up to you! 9. 10 More Ways to Increase Real Estate Leads Using FacebookPeople often feel like their company needs a Facebook page, rather than wanting to have a Facebook page, because many people do not know how to properly use Facebook to help their company. Not knowing the right way to use Facebook to help increase leads can cause people to dread having an account altogether. Follow these ten steps to increasing real estate leads via Facebook, and you will be more excited than ever to set up a company account and get started. 10. 5 Strategies to Generate Seller Leads and Build Better RelationshipsThe best way to build relationships with seller leads is to increase your visibility, provide a strong value prop, and stay in consistent communication. We compiled a step-by-step process of proven strategies top agents use to attract and build relationships with seller leads.
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Real Estate Leaders Are Taking Off the Gloves
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A Simple Guide to Better Real Estate Accounting
Professionals in the real estate industry know that one of the most critical aspects of your day-to-day is dealing with (and managing) large sums of money. This money needs to be well-managed. Otherwise, you risk costly mistakes – for you or your business, and for your clients. That's why, finding the right method, people, and technology to properly manage your real estate accounting is incredibly important. Let's start by answering the question: who should know a "thing or two" about real estate accounting?
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When It Comes to Transaction Management, a Free Solution Can Be Costly
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Realogy Launches Agent X: Voice Powered Productivity Tool for Agents
Realogy Holdings Corp. today launched Agent X, a real estate focused Alexa Skill. Agent X is now available complimentary to affiliated agents with Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Coldwell Banker NRT and ERA brands. Operating as a Skill on the Alexa platform, Agent X gives instant, voice-operated access to an impressive suite of productivity and coaching tools – from listings and client presentations, to productivity and goals tracking, to a daily digest that includes a briefing of the agent's day ahead, top industry headlines and more. As a Skill, Agent X allows agents the ability to be more efficient and productive simply by asking Alexa to "ask Agent X."
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3 Key Truths About zipForm Plus
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Magic Happens When Broker Culture Fits with Technology Offerings
As consultants, we are constantly asked about the "best technology," and my answer is commonly "the one that you use." It is a short conversation that's loaded with reality. No two brokerages are the same, nor are technology solutions. On countless occasions, we have watched multiple brokerage firms purchase the same technology and have very different results. There is so much that goes into success. Obviously, choosing the right solution for your company is very important. But the truth is that most of the leading technology vendors serving brokers in America are pretty good. RE Technology has a list of 117 technology vendors for the category of Broker Website. That is a crowded field.
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'Coming Soon' Programs from Compass and Howard Hanna: Find Out How HH Sold 55 Homes in One Month with Find It First
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The Blurred Line Between Real Estate and Technology: How Proptech Is Changing the Client Experience
The real estate industry has long been heavily dependent on word of mouth. A couple considering the purchase of their first home, for example, may turn to their parents, friends, or colleagues for a direct recommendation for an agent or brokerage. It has been paramount for real estate professionals to provide top-notch service in order to earn these coveted referrals – happy clients lead to future business, after all!
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Reverse Engineered Site Selection with RPR
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Better, Faster, Stronger: How to Make Agile Marketing Work for Your Real Estate Company
WAV Group supports brokers, MLSs, and technology firms by developing a culture of agile marketing across their business. Agile is mostly known as a software development approach through which requirements and solutions evolve through short sprint processes and team collaboration. In marketing terms, agile is a process of applying short sprints of highly focused marketing. The idea is to get as much done as quickly as possible and release marketing faster.
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Are you wasting your Lead Generation Dollars? Check out this new end-to-end Lead Conversion system from BoomTown
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Realogy Launches TurnKey in Collaboration with Amazon
Realogy Holdings Corp. announced in collaboration with Amazon the launch of TurnKey, a new homebuying program that simplifies the process of finding and settling into a new home. Now available in 15 U.S. cities, TurnKey combines Realogy's real estate expertise across its well-known and trusted brands, including Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, ERA and Sotheby's International Realty, with the ease and convenience of Amazon's Home Services and smart home products.
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7 Real Estate Website Trends to Watch
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Preventing Real Estate Ransomware
The real estate industry is increasingly aware of the dangers of ransomware, which have been raised due to some recent high-profile incidents. Ransomware is malware (malicious software) that encrypts the files on your network or otherwise blocks access to them. It's called ransomware because you may be prompted to pay a ransom to regain access to the files. Most security professionals advise clients to not pay the ransom because often the hacker will not unencrypt or allow access to the files as a result. The purpose of this article is to suggest some best practices for avoiding ransomware, limiting its impact, and recovering from it. No suggested best practices can prevent all incidents of ransomware – there will always be a new attack that can bypass certain types of defenses. However, there are some reasonable steps you can take to reduce the ransomware risk for your organization.
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Everything You Need to Know About Retargeting
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How Commercial Real Estate Offers a Vision of Workplace Environments
Today's workplaces have placed a greater emphasis on visibility into both commercial real estate spaces and the corporate office spaces that fill them. It's no secret: we spend a significant portion of our lives at work--around one-third of our lives, in fact. As a result, the workplace environment can be as consequential as the home. Companies spend a lot of time (perhaps today more than ever) choosing the right space for their employees in building their desired company culture. For commercial real estate pros, this is something to keep in mind when marketing spaces and attracting clients. Over the years, office spaces have changed to match these changing aspects of desired workplace environments. Recently, there has been an emphasis on friendly, colorful and open office spaces; showing that off is viewed as a major recruiting tool for top talent.
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OJO Labs Adds Two Heavy Hitters to Lineup: Heller and Karns Join the AI leader
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Hefty Security Breach Fines by the U.K. Under GDPR Regulation
The United Kingdom Information Commissioner's Office (ICO) announced substantial security breach fines on two large companies last week. British Airways and Marriott now are feeling the impact for security breaches of customer information in 2018. The £183.39 million ($230 million) fine for British Airways and its parent company, International Airlines Group (IAG), is a record under the GDPR. Four days later, the U.K. data authority fined Marriott £99 million ($123 million) from a security breach in 2014 that was only found in November 2018.
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New DocuSign and Keller Williams Deal Unleashes the Power of AI
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The Risk-Free Way to Get Upstream Before Everybody Else
I'd like to tell you about two competing brokerages. They were similar in size, both operated in multiple MLSs, and both had teams. From the outside, they were very much alike. Internally, however, was an entirely different story. The first brokerage struggled with operational expenses affecting their company dollar. Each time they hired a new agent, it took hours to enter their profile into the back office systems, intranet, and order business cards, set up their software and tools, etc. If an agent left, there wasn't an easy way to remove their access from all tools, resulting in unauthorized access and paying for unneeded licenses.
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BHGRE Metro Brokers Integrates Buyside into Realogy's Zap Platform
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The RESO Conference: The Best Conference in Real Estate; Early Bird Discount Ends on Wed July 17th
The early bird registration discount for the Real Estate Standards Organization (RESO) Fall Conference in St. Louis September 9-12 ends this Wednesday, July 17. This is a timely reminder of the remarkable value that one of real estate's leading nonprofit organizations offers. If you have never been to a RESO conference and want to be in the know about what's coming next in real estate, you need to attend. RESO conferences are all about data standards, and frankly, this is the arena that's going to drive future change for our industry.
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If You Have a Contact Form on Your Site, You Could Face Huge Privacy Law Fines
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Single Property Websites to Impress Sellers and Generate Leads
Is a single property website something you want to use? As the costs to have multiple websites have dropped over the years, it costs little more than hosting to have a website for each of your listings, but are they worth the effort? If done well and the right lead generation tools are used, these sites can both help you to get listings and to get leads for buyers. Here's how.
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How Did Compass Become Such a Successful Brokerage? Exclusive Interview with Compass GM Rory Golod
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Let's Talk Real Estate: Partnerships, Predictions, Popular Phrases
Welcome to Let's Talk Real Estate! This will be a regularly scheduled column where we go over what's going on in the industry--from news to industry expertise, fun facts and more. First on the list, let's talk websites. Last week, Lone Wolf announced a partnership with Real Estate Webmasters to integrate their website solution with our transaction management platforms. You can read more about that here, but we also think this article from Victor Lund at the WAV Group did a great job at summing up what's happening and what it means for both our customers and REW's customers.
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Create Your Own Mailing Labels in RPR: A How-To Video
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Everyone's a Winner: Lone Wolf and Real Estate Webmasters Push Integration with Announcement of New Strategic Partnership
Technology developers today share a major theme: integration. Sometimes developers create smart links and single sign-on applications that make it easier for agents to jump from one software application to another. At other times, they leverage the use of application programming interfaces (APIs) to enable software solutions to "talk" to each other. The flexibility of integrations with SSO and API enables brokers to develop a full suite of cloud-based applications that are unique to their firm.
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Form Simplicity Updates to Improve Paperless Transaction Productivity
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5 Ways Brokers Benefit from Transaction Management
It's one thing to know what transaction management does--from keeping track of paperwork and requirements to submitting forms for final approval. But it's quite another thing to know what it does for the people who work in a real estate brokerage every day. So when we talk to brokers about technology, we always like to ask. How do they use transaction management? Here are some of our favorite ways that brokers have told us they use transaction management⁠--including a few innovative ones we wouldn't have thought of otherwise!
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5 Shocking Yet True Real Estate Statistics
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Small and Midsized Brokers Power Recruiting with Core BackOffice
When recruiting top agents and teams, commission calculations constitutes one of the most difficult hurdles for small and midsized brokerage firms. America has about 85,000 brokerages and over 1.2 million Realtors and teams and, truth be told, there may be hundreds of thousands of different commission calculation programs. Actually working out the commission program needed to recruit agents presents much less of a challenge than tracking these unique commission programs designed for each agent on something other than an Excel spreadsheet. Small and midsized firms need to support variety in their compensation plans in order to recruit. No doubt, enterprise systems like Profit Power and brokerWOLF support any type of commission calculation imaginable for firms with hundreds of agents. But smaller firms require an affordable solution that integrates with QuickBooks. In 2016 and 2017, entrepreneur Jeremy Shoenig developed software for exactly this purpose, called BrokerSumo. In 2017, the company was acquired by one of America's largest brokerage software companies, Inside Real Estate. Since the acquisition, Inside Real Estate made a massive investment in expanding the features and functionality of BrokerSumo, and renamed the product Core BackOffice. Today, Core BackOffice is recognized as one of the most flexible and easy to use broker back office commission management systems in America. Core BackOffice manages office financials and agent financials, processes agent monthly billings, and handles customized commission plans and closing net sheets. Core BackOffice even handles commission disbursement sheets and third-party direct deposit. QuickBooks does the rest. Even large teams are using Core BackOffice to run their financials. Yes, there is more... A key feature of the system is the seamless workflow for new agent and team onboarding. Transactions also sync with popular transaction management systems like dotloop, DocuSign, EZ Coordinator, and SkySlope. When you grow sick of using spreadsheets in your business to do all of the things that QuickBooks fails to do for real estate companies, check out Core BackOffice. Its affordability and ease of use make it a premium product.  
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Top 5 New Real Estate Brokerage Models in 2019
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ESIGN is 19! Time to reflect on electronic signature in the U.S.
June 30, 2019 marked 19 years since the Electronic Signature in Global and National Commerce Act (ESIGN) was signed into law--as well as the 10th annual National ESIGN Day in the U.S. Nineteen is a funny, in-between age: already old enough to drive, vote, and (yes) sign contracts, yet still not old enough to get into the really good clubs. It's a good age, however, for reflection: a time to consider one's beginnings, how one is perceived, and what one's future may hold. So, let's briefly reflect on 19 years of ESIGN.
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The Day I Learned of a Chilling Plot to Digitally Censor My Voice
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Google for Real Estate: Leveraging Google Analytics
You can't know what works and what doesn't on your website if you don't have a way to track your results. Google Analytics is a fairly comprehensive tool you can connect to your website to monitor traffic and other important metrics.
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A Glance at America's Most Prominent Minority Homebuyers
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Top 10 Most Popular Articles of June
School may be out for the summer, but there's still learning to be had here at RE Technology. Last month, our most popular articles included words of wisdom (see #1 and #4 below), a lesson in inexpensive listing photography (#2), and a bit of intriguing research (#5 and #8). If you're an advanced student, check out the essay at #3 on the future of the buyer's agent, or swing down to #7 for a crash course on marketing strategy. For the rest, check out our list of the most popular articles of June below! 1. 5 Quotes that Will Motivate You to Become the Most Successful Real Estate AgentWant to experience more success in your career? Sometimes all it takes is a few motivating words of wisdom. Check out these five quotes for motivation to kick your career into high gear. 2. How to Shoot a House for Under $16Real estate photography can quickly become expensive, which is less than ideal. However, creating high quality professional images can be achieved at a fraction of the cost. To demonstrate this, we're going to shoot a property with a smartphone. You'll learn the key tips on the most important areas in the home so your listing will stand out. 3. Will Buyer's Agents Survive?The buyer's agent is a hard-working agent, especially in an inventory-constrained market. They represent the person bringing the money to the transaction and, yet, they are often unappreciated, undervalued, and under-compensated for their efforts. Some would suggest that the buyer's agent may not survive the next 10 years in our industry, but I am bullish on them remaining a vital contributor to real estate transaction services. 4. How to Handle Tough Conversations with ClientsYou don't want a client to forego working with you again or sending a referral because of tough conversations that could have been avoided or handled more smoothly. In fact, by handling those difficult conversations well, you might earn a strong Google review for your transparent, honest approach. Getting through the challenges can require some difficult talks with clients, but here are some ways you can help them through it. 5. [Infographic] Best Seasons to Sell a HomeAsk most anyone which season is the best to sell a home, and likely, with little hesitation they will respond, "Summer." This stands to reason. Schools are out, giving families a clean break to transfer children to a new area. The weather is much nicer for attracting people to open houses. But is it the BEST time to sell? We wanted to know, so we consulted the data. Here's what we found. Take a look—the answers may surprise you. 6. 3 Outside-the-Box Marketing Strategies that WorkedThe importance of having a consistent and diverse marketing strategy for your real estate business cannot be underestimated. Along with implementing marketing fundamentals, a number of agents are finding success using out-of-the-box marketing strategies to appeal to a broader audience, garner free press coverage and generate viral buzz. Here are three examples real estate agents have used that got results. 7. Listing Tips and Strategies to Stand Out and Sell More HomesEvery top agent knows the number one source of business is word-of-mouth recommendations and repeat customers. Every real estate professional needs a marketing strategy to intentionally give people a reason to talk about you and to make it easier for them to have that talk. Try these tips to help you do just that. 8. Study Reveals How Long It Really Takes for Each Step of the Home Buying ProcessOn average, it takes just over half a year for a home buyer to move into their new home. The research that revealed this also broke down the time spent on individual steps -- and pain points experienced -- along the way to closing a deal. 9. Is It Time to Update or Replace Your Computer?What year did you buy the computer you use most for your work? If you can't easily recall the answer, there's a strong possibility that it is time to update or replace your computer. Here's a brief checklist to help determine if updating your computer's software is enough or if it's time to replace this vital technology that helps you do your job. 10. 7 Secrets to Owning Your AreaAs a Realtor, you have many responsibilities. One of the most important responsibilities is to find prospects and convert them to leads. In the most recent Secrets of Top Selling Agents webinar, Nick Baldwin and Tristan Ahumada shared seven ways for you to do just that.    
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Let's Argue About CRM and Lost Business
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7 Crucial How-to Steps to Creating Powerful Social Media Content (That Gets Read and Shared)
The cost of promoting your brand can be mind-chilling. For example, a 30-second Super Bowl commercial in 2019 went for approximately $5.25 million--over 50 hundred thousand dollars for one skimpy half-minute of audience engagement. So, it's no wonder that many businesses use social media in an attempt to reach their audiences. Unfortunately, there's no one-size-fits-all, easy route to social media success. In this post, you'll learn the seven crucial, fundamental steps for leveraging the ever-changing social media landscape.
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[Podcast] With RESO Setting the Standard, Will Real Estate Innovation Accelerate?
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Houston 2020: A Historic Dive into America's Biggest Boom Town
If you don't know the name, Ralph Bivins, then you've likely been insulated from Houston's real estate scene. Bivins is Houston's most enduring and prolific real estate observer, reporter, champion, and now, author. Houston 2020: America's Boom Town – An Extreme Close Up is the rookie author's new book in which he does a deep dive into one of the nation's fastest-growing and most remarkable cities. Bivins explores not just the projects and the people that mastermind this massive city but its global impact. He doesn't hold back and explores the good, the bad, and the ugly of Houston. Houston 2020 is a must read—even for those who have never been to Houston or have no connection to its the area whatsoever. I will tell you why.
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Brokers Need to Rebuild Their Marketing Departments
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HowardHanna.com Debuts 'Find It First' Search Feature
Howard Hanna announced a new online real estate search differentiator, Find It First. The Find It First program allows Howard Hanna agents to market a seller's home for sale exclusively on HowardHanna.com before it hits the open market. The company's website has close to two million visitors every month. Ohio is the first area where the company is offering the Find it First experience to consumers.
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Brokers Need to Rethink Their Website Strategy
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Fail First Approach to Cybersecurity Is Costly
Failing is a natural part of learning. When failure occurs, the opportunity to learn is critical in building knowledge. A fail first mentality towards the cybersecurity of systems and data, however, is not a learning experience. It is a disaster. We have three tips for starting a journey to learn techniques to prevent and recover from a ransomware attack.
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