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Our Top 10 Most-Read Articles of September
Autumn is here, and like the seasons, the real estate market is changing. Are we in a recession or correction? Article #4 on our list of September's most-read articles dives in to this question. September was also Realtor Safety Month, and #10 on our list explores phone apps that can help keep you safe on the job. Speaking of the phone, is it a friend or foe? Check out article #3 to find out. For more of what agents and brokers were reading last month, check out our full list of September's most popular articles below: 1. 22 Ideas for Showing Clients Your AppreciationWhat's an impactful way to show clients your appreciation? (Hint: It's not branded merch!) Jimmy Burgess, CEO of BHHS Beach Properties of Florida, shares 22 unique client appreciation ideas in the video above. Try a few to help establish and maintain warm relationships with your clients and community. 2. Friday Freebie: 7 Real Estate Spreadsheets + Calculator ToolsTo know where you're going, you've got to know where you've been. And when it comes to business, that often means a little number crunching. Fortunately, there are tools that can do that for you. And in this week's Friday Freebie, we're highlighting an entire toolbox—seven spreadsheets and calculators for everything from daily planning, to budget forecasting, to mortgage calculators, and beyond. 3. The Phone: Friend or Foe?Joy Daniels, a real estate agent with Joy Daniels Real Estate Group, Ltd., discusses the importance of making phone calls your strength and being mindful of how you speak to people. 4. Is the Housing Market in a Recession or Correction?At this stage, everybody agrees: The housing market is cooler than it was one or two years ago. Lacking consensus is the best word to describe this market slowdown. What are we witnessing? A market in ominous decline, or one that is shifting to a more reasonable post-pandemic normal? Learn why experts disagree, and what to tell your clients. 5. 11 Ways to Maximize Your Real Estate Listing ExposureTo reach a high level of sales, you must always present your real estate listings in a manner that enhances the home's appeal and decreases its time on the market. Below are some actions you can take to deliver excellence and increase exposure for your listing. 6. Does Your Listing Presentation Nail the One Thing Sellers Need Most?Listing presentations are adapting to share market changes with sellers and what it means to their home sales. But they are missing some of the most critical factors influencing today's real estate market. The biggest change is a decision that sellers must make before listing their homes. So what's missing from your listing presentation? 7. 5 Things Real Estate Photographers Wish Sellers Did—and Did Not—DoHomeJab polled more than 100 professional real estate photographers to get their "rants and raves" for listing shoots. The survey uncovered a series of "best practices" for home sellers – comments, ideas, and suggestions shared almost universally by our photo pros. 8. 4 Top Communication Tips for Your Real Estate ClientsReal estate is a social industry. In this business, strong communication skills can carry you a long way. As an agent, a key strategy for converting leads and streamlining transactions with active buyers and sellers is to prioritize clear, efficient communication with your real estate clients. 9. Checklist: Is Your Website ADA Accessible?Making sure your website meets ADA requirements can do more than protect you from potential liability. An ADA accessible website also offers agents and brokerages market advantages that we detailed in the past. Here are summary checklists that help highlight what you need to know about websites and ADA compliance. 10. 5 Realtor Safety Apps to Help Protect You and Your ClientsBeing a professional real estate agent involves working with new people you do not know, and that alone can be risky business. Fortunately, technology can help. Here are five real estate apps for smartphones that are designed to keep agents safe.
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And the Winner Is: Revive tops 12 hot startups in the 'Pitch Battle' at NAR iOi Summit
The two-day National Association of Realtors fourth annual iOi Summit in Los Angeles hit its crescendo just minutes before it adjourned with the biggest announcement of the conference. Revive Real Estate, the fast-growing startup that's blazing the presale renovation trail, was named the 2022 winner of the highly coveted "Pitch Battle." It was a moment that embodied the conference acronym, innovation, opportunity and investment, as Revive snagged the winner-take-all $15,000 prize and benefits that will help pole-vault it into massive industry awareness. Revive's four-minute pitch was handled deftly by its CEO and Co-Founder Michael Allawadi. Then Michael faced four more minutes of rapid-fire (and often tough) questions and assessments from a skilled panel of four judges: Thomas Ma of Real Messenger, Chris Gough of Houlihan Lokey, Max Diez of 25v and Liz Sturrock of the Miami REALTORS®. Revive is on fire – helping expand the concierge category with a model that differs significantly from its competitors. The firm business model does not charge consumers, real estate agents, or brokerages any fees or interest – Revive fully funds every renovation upfront, from the smaller prep jobs to the massive remodels. Revive does not share in the profits of its turnkey presale renovation services. It also is not the contractor. Instead, Revive delivers the back-office support and technology for its network of tightly-vetted, high-quality contractors, earning a profit from the difference between the wholesale pricing it pays as a massive buyer and the market-competitive retail pricing provided for the materials used for the renovations. The Irvine, CA-based Revive, founded by veteran house flipper Michael and tech-innovator and entrepreneur Dalip Jaggi, is already responsible for renovating and selling more than 350 homes, mostly during a time when "as-is" homes were flying off the shelves. Clearly, the bet is on both Revive and the explosive growth of this category. Market-ready homes are what buyers want in today's market, especially the biggest home buyer group, Millennials. Revive notes too many homeowners are leaving 15-20% on the table when they rush to list. But when a home becomes market-ready, it sells faster. Taking time to renovate – often 90 days or less – can put hundreds of thousands of extra dollars into the seller's pocket. Doing it stress-free and without the risks is the secret sauce Revive offers homeowners ready to sell. Agents earn more commissions on the higher-priced sale and look like a hero to their sellers for recommending Revive. The brokerage benefits from increased revenue, too. Revive describes its mission as maximizing the sale for every homeowner to help build significant wealth. With an average ROI of over 250%, it is on track to do just that. Here is the NAR news release announcing the Pitch Battle and the win by Revive: NAR Names Revive the Winner of 2022 Pitch Battle Competition at iOi Summit LOS ANGELES (September 29, 2022) – The National Association of Realtors® announced Revive as the winner of the fourth annual "Pitch Battle" competition at the 2022 Innovation, Opportunity & Investment (iOi) Summit. NAR's strategic investment arm, Second Century Ventures, hosted this year's Pitch Battle in Los Angeles, California. The competition provided an opportunity for 12 finalists to showcase innovative new tools and resources for commercial and residential real estate marketplaces. The top prize was awarded to Revive, a fast-growing startup with a mission to guide home sellers through renovations to sell their property for more. The company, founded in 2019, uses a next-generation approach to home preparations that enables sellers to make the most practical and impactful updates without the upfront cost and uncertainty generally associated with home improvements. "This year's Pitch Battle saw some of the most promising PropTech startups showcase their innovations to a crowd of stakeholders ranging from global investors to futurists to real estate professionals," said NAR CEO and SCV President Bob Goldberg. "Revive embodies the essence of iOi and our Pitch Battle – the products and services on display today will have a tremendous impact on consumers and real estate agents. I'm thrilled we have this opportunity to promote the progress unfolding in the market, and I congratulate Revive on the well-deserved victory." In its pitch, Revive highlighted the hands-on approach it takes to help home sellers maximize the return on investment. Founder and CEO Michael Alladawi explained how his company has developed processes, technology and expertise to guide homeowners and Realtors® when creating their plans for renovations. Revive provides capital at no upfront cost to the homeowner and a vetted contractor to execute those plans. In addition to the considerable exposure, Revive will be awarded $15,000, a booth at NAR's annual conference in November (NAR NXT) and will present the next Pitch Battle winner at the 2023 iOi Summit. The Pitch Battle's Crowd Favorite, as voted on by the in-person and virtual audience, was awarded to Stake, an innovative loyalty program delivering cash back for renters. Currently available in 30,000 homes nationwide, Stake empowers renters to save, build wealth, and unlock free and equitable banking services. During the company's pitch, Co-Founder and CEO Rowland Hobbs explained how rental communities that offer Stake outperform with dramatically improved demand, loyalty and retention. To see the full list of 2022 Pitch Battle finalists, visit ioisummit.realtor/pitch-battle. The National Association of Realtors® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. Second Century Ventures (SCV) is the most active global real estate technology fund. Backed by NAR, SCV leverages the association's more than 1.5 million members and an unparalleled network of executives around the globe. SCV helps portfolio companies grow across the world's largest industries including real estate, financial services, banking, home services and insurance. SCV also operates the award-winning REACH scale-up program in the U.S., Canada, Australia and the UK. To view the original article, visit the WAV Group blog.
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C5 Summary: How RPR Commercial Is Scoring 10s for Its Simplicity
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Whitepaper Release: Ocusell New Listing Management Tool for MLSs and Brokers
Today, the primary listing management solution used by brokers is the stock solution that is provided by the MLS system vendor. From there, listings are returned back to the brokerage. Some MLSs have separated listing management – the process of entering or editing a listing – from the core MLS system. Examples include Bright MLS, NorthstarMLS, and the team of FMLS and Georgia MLS in Atlanta. Moreover, brokerages have listing management solutions that are part of their accounting system or broker website back-office solutions as well. This whitepaper discusses the business toils of listing management that creates the demand for having a stand-alone listing management solution. Please enjoy your free download and learn more about Ocusell. Download white paper here Use code: Ocusell To view the original article, visit the WAV Group blog.
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Milestones Launches Homeownership Hub through InstaMortgage Loan Officers
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Learn How to Boost Your Tech Stack ROI with a Free Audit
Let's be honest: when was the last time you really looked at your brokerage's technology stack? Was it just before or after your last big tech investment? Was it recent? What did you learn? Did any follow-up actions you took give you tangible results? The truth of the matter is that most brokers rarely take the time to do a holistic review of the technology powering their business. The conventional wisdom is, "If it isn't broken, don't fix it," or that if there were ways to get more out of your tech, they'd be so obvious you'd already know about them. But in reality, your technology stack needs to be regularly reviewed to ensure your tools and solutions are helping you not just meet your current goals, but also allowing you to seize future opportunities. This will also allow your business to be more resilient during changing or difficult times. What is a tech stack audit? A tech stack audit is an opportunity to review all the technology-based tools you use at your brokerage. This means taking a look at the front office platforms, apps, programs, and tools that help you provide a seamless internal and external customer experience, as well as the back office platforms that support the day-to-day operations at your brokerage. What are the benefits of a tech stack audit? During an audit, an inventory is conducted of everything your brokerage uses. This allows you to: For a limited time, the tech experts at Constellation1 are offering complimentary 30-minute audits to new and existing customers. New customers can learn about our offerings and how we can help take your business to the next level, while existing customers can touch base with their account representatives, have their questions answered, and learn about new launches and integrations they might not have heard about. What will happen during my tech stack audit with Constellation1? After you schedule your free 30-minute audit, our team will give you a call to review and assess the current tools that make up your tech stack. During our call, we will help identify any potential areas of improvement and suggestions to help you reach your year-end goals and help you hit the ground running in 2023. Schedule your FREE tech stack audit today If you're an existing customer, please contact your account representative, who will be happy to assist you. If you're a new customer and would like the real estate tech experts at Constellation1 to offer their opinion on your tech stack (we'll be honest, we promise!), click here to request a callback. To view the original article, visit the Constellation1 blog.
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4 Ways Transaction Management Software Can Help Your Agents Improve the Customer Experience
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Keller Williams Launches Real Estate Planner Community
Keller Williams (KW) has launched the KW Real Estate Planner community for agents to train and mastermind on providing clients with wealth management services. "As the housing market continues to shift, we're leaning heavily into the value of business communities to enable our real estate entrepreneurs the opportunity to thrive," said Sajag Patel, chief operating officer, KW. "As part of a community, our agents are gaining a greater sense of connection, empowerment and impact while staying focused on business growth." KW Real Estate Planner (REP) is a community based around certification, training and networking opportunities for agents to grow and mastermind skills on wealth management for their clients. An emerging community, KW REP is led by Dan Ihara, who serves as its director. Ihara is also the founder of the Honolulu, Hawaii-based The Ihara Team. "KW Real Estate Planner is a new community designed to help our Keller Williams agents help their clients build wealth and transfer wealth," said Ihara. "Agents can elevate their game from being a very good, seasoned real estate agent to a real estate planner that the wealthy will look at for advice." Training Momentum Diversity, Equity, and Inclusion (DEI), a community for business growth using diversity and inclusion best practices, has also launched monthly masterminds. The new DEI masterminds are conducted with leaders from KW's Social Equity Task Force and KW agent-led affinity groups, such as the Hispanic Leaders of Real Estate, KW Black Real Estate Network, KW CHISPA, KW Pan-Asian Group, KW Rainbow Network, KW Signs, and the Lady Leaders of Real Estate. KW New Homes, a community for business growth opportunities in new construction and land development, has launched new modular training. The training is focused on the best practices of supporting buyers with new construction buys, earning additional builder business and solidifying land developer partnerships. KW agents who join a KW community have access to specialized training, technology, coaching, mastermind events and referral opportunities. More information on KW's communities is available at communities.kw.com/community/.
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The Top 5 Benefits of Hyper Local Real Estate Listings
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Tracking Agents and Competitors Is a Super Power for Jordan Baris Realty
There might not be anyone in real estate brokerage that is more passionate about the value of data than the Baris brothers at Berkshire Hathaway HomeServices Jordan Baris Realty. Having a data scientist in the family has given this northern New Jersey regional powerhouse a unique skill. Russ Baris operates eLumindata in Westport, CT. Some of you may remember that the firm was awarded the "Best New Software in the Industry," award by the National Associaton of REALTORS® in the late 90s, called Top Presenter – a data driven listing presentation tool developed by the brothers. WAV Group took note of a comment made by CEO Ken Baris on a mergers and scquisitions panel hosted at the 2022 RISMedia CEO & Leadership Exchange: "We look at the history of every agent in the firm during an M&A transaction." WAV Group consultants have done hundreds of M&A transactions, and we always look at production, but Ken suggests digging a little deeper. We discussed this in a call together and here is what we learned. The company uses data science to answer a lot of questions about their agents and every agent in the MLS. They use the data to support efforts in coaching, recruiting, retention and, of course, M&A. Are agents likely to leave? Is there a coaching opportunity? Are they pricing listings correctly? Are they losing listings? Do customers relist expired properties with them or someone else? When they come to the brokerage, where do they come from? When they leave, where do they go? Often, Baris knows more about a company and its agents than the owner. Not only do they track competitors and agents all the time, but they recognize changes in behavior that might signal opportunities. The data allows the firm to benchmark their performance across many categories to create an observation and a strategy for M&A. Here are some examples: "We look for performance weakness in key areas of a firm's operation," explained Ken Baris. "We can see listing counts dry up, agent turnover rates, swings in expired listings, and so much more from data that allows us to benchmark against competitors." You probably do not have a data scientist on staff at your brokerage, but products like Terradatum or 3 Data Pulse can help you with similar insights. The Broker Resource Network recently heard from Nancy Fennell and the leadership team at Dickson Realty about how they have deployed 3 Data Pulse in their business. The tool is used to track all recruiting in their company – meaning all agents in the market. 3 Data Pulse is also used as the cornerstone of onboarding real estate agents and monitoring the tools they use and the meetings and trainings they attend. This solution is also used to securely store agent and employee documents and even track referrals and referral closings. Tracking all M&A conversations is also a very helpful feature. Here are a couple screenshots from the webinar. (FYI: Subscribers to the Broker Resource Network can watch the entire webinar here, by logging in to their portal. If you are not already a member and you are interested in joining, send Steve Hayes an email and he will provide you all the details.) Feel free to give Victor Lund or Marilyn Wilson a call if you have further questions. Also, if you have interest in hosting a webinar with the Broker Resource Network, send them an email and a team member will get with you to discuss details. To view the original article, visit the WAV Group blog.
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Realtor.com Finds Their Publishing Power
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Why One Top-rated Real Estate Valuation Model Is Better Than the Rest
Some may be surprised to learn that one of the nation's most accurate and highly-rated real estate valuation models is behind closed doors. And for good reason. Tested by leading independent companies for accuracy and hit rate, the Realtor Valuation Model (RVM) has shown consistent high performance. Those "accuracy and hit-rate" indicators—primary measures of automated valuation model (AVM) quality—are regularly analyzed across multiple markets and a wide variety of market conditions. Difference in the data The one-of-a-kind RVM, offered by Realtors Property Resource® (RPR®), continually outperforms other models thanks to its unique algorithm. Unlike traditional AVMs, the RVM's proprietary formula applies on-market and off-market MLS listing data plus publicly recorded sold data to form its estimation. In contrast, AVM estimated values draw solely from publicly recorded sold data. Those unique attributes are foundational to the RVM, yet the tool and its capabilities extend far beyond simply displaying an estimation. The RVM's powerful customization features are such that only a licensed REALTOR® is considered qualified to interpret, refine, and deliver accurate estimations, in addition to dozens of other data, analytics and reporting functions found within RPR. "Any automated valuation model is only as good as the underlying data and the algorithm used in the calculation," says RPR COO and general manager Jeff Young. "It takes a REALTOR®'s experience and local market knowledge to provide consumers with true market values. This is even more important in the rapidly changing market we see in 2022." RVM® Cornerstones of Credibility On- and off-market MLS listing data + public record sold data = estimation Only REALTOR®-owned automated valuation product. Incorporates REALTOR® market expertise and customization. Confidence score describes expected accuracy of estimated value RVM as a starting point As the only REALTOR®-owned automated valuation product, the RVM turns a traditional AVM on its heels by offering users customizable refinement tools. Attributes not found on consumer-facing real estate sites. This distinct advantage allows users to refine the RVM by home improvements made and/or needed, property facts, and market conditions—typically based on knowledge of the property or an on-site visit. AVMs do not factor in a property's condition; instead relying on "average condition" scenarios when determining value. In defense of the AVM, accurate estimations of comparable on-market properties can be obtained using a prior physical inspection. Yet, according to Karen France, RPR senior vice president of market engagement, those values can fail to live up to true market realities. "Many things can distort the estimated value of a property. A home might be unusual compared to its neighborhood counterparts or access to off-market data is limited," says France. "If an MLS shares only on-market listings with an AVM provider, rather than both the on- and off-market information that they share with RPR, the valuations tend to fall short of an accurate estimation." Plus, adds France, AVMs draw from public records sources, which can be inaccurate, incomplete, and slow to record transactions. The 5-star confidence score Lastly, the RVM offers a one-to-five star confidence score that describes the expected accuracy of a property's estimated value. Based on the outcomes of multiple automated valuation models, higher scores are defined by narrower valuation ranges. The opposite is true for lower scores. The ranges are beneficial guideposts that help REALTORS® navigate list-price discussions with potential sellers. RVM Margin of error for confidence scores To date, RPR's Realtor Valuation Model® is in a class by itself among automated real estate valuation models. Learn more about this valuable tool. Editor's Note: RPR encourages REALTORS® to educate consumers on the important difference between AVMs, RVMs and appraisals. RVMs and AVMs are not meant to serve as appraisals. REALTORS® determine market value that must be validated by an appraiser. Lenders rely only on an appraisal. To view the original article, visit the RPR blog.
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Keller Williams Releases Expanded Edition of 'Your First Home'
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NAR Announces 12 Tech Startups for Pitch Battle Competition at iOi Summit
The National Association of Realtors has announced the 12 companies that will participate in the Innovation, Opportunity & Investment (iOi) Summit's "Pitch Battle" competition from September 28-29, in Los Angeles. "In today's real estate ecosystem, innovation is accelerating, opportunity is exploding, and investment is at a record high," said NAR CEO and SCV President Bob Goldberg. "At the iOi Summit, real estate professionals, investors and innovators gather to cultivate and champion the most impactful ideas that will disrupt the status quo and advance the industry. We are thrilled to have these companies showcase their innovations live on stage." NAR's venture capital arm, Second Century Ventures, will present the Pitch Battle competition. Each entrant will conduct a live, 4-minute pitch on their product or service, followed by a 4-minute rapid-fire question-and-answer session from a panel of judges. Contestants are tasked with making a compelling case about their new tech innovations or services that are intended to improve the real estate industry – including commercial, residential, or both. The Pitch Battle contestants are as follows: Agently: Brokerages spend $2 billion annually to recruit agents and compensate for turnover. Agently is on a mission to become a gateway into a real estate career to help agents kickstart their career by providing daily guidance and tools to real estate professionals. Agently stands apart from traditional coaching by using the latest technology and offering accessibility and result-driven action plans. Arx: Currently, a professional searching for investment and development opportunities must identify a property and then manually underwrite it to determine whether the property makes sense to target. This process happens on a property-by-property basis with in-house labor or external consultants. There's no way to know if the property is a slam dunk or not without underwriting it first. Arx automatically underwrites millions of properties in advance – allowing professionals to cut through the noise and focus on the properties that have the best potential. CubiCasa: With zero training required and a five-minute property scan from almost any phone, CubiCasa's computer vision technology produces a reliable and accurate floor plan and property data. CubiCasa is the fastest and most scalable floor planning solution for iOS and Android devices. With floor plans being one of the most desired features of a home listing, CubiCasa brings a home to life by providing a more visual look to potential buyers. Fractional: People want to co-own real estate with friends and other likeminded investors, but most step away feeling overwhelmed by the thought of the complicated legal processes and logistics to acquire and co-manage properties. Fractional, a social platform, allows anyone to easily co-invest in properties, share ideas and build a network. Fractional is becoming a leader in eliminating exclusivity for the average person in the real estate market. Inspectify: Inspectify connects real estate professionals and home buyers with qualified inspectors to provide reassurance their homes are safe. Inspectify takes the pain out of the inspection booking process by providing scheduling in minutes and direct communication using the latest technology. Inspectify was founded to create a better inspection experience and provide more value with the information collected. Pacaso: Pacaso was founded on the belief that we must improve second-home ownership for buyers and communities. Pacaso makes second-home ownership more accessible by lowering ownership cost and reducing hassle through a full-managed owner experience. With Pacaso, second-home buying is more affordable and efficient – a win for luxury home buyers. Prisidio: Prisidio was created to help individuals and families capture, manage and share their most important information. Prisidio provides a safe and protected cloud-based vault that's secured in one location, allowing users to share their valuable and important items with those they trust. It's simple, mobile and secure. With Prisidio, privacy and security are their highest priorities. RentBase: The RentBase mission is simple – to help residential real estate agents succeed in any economic environment. RentBase provide a holistic, single source of truth by providing agents with an interconnected bird's-eye view of their landlords, listings and leads. Agents can easily access all of their data and automatically qualify and match leads to listings. RentBase aims to maximize cashflow by leveraging technology to uncover new opportunities and drive regular cashflow. Residently: Residently is on a mission to make renting better than owning by solving its greatest flaw – the inability to plan ahead. Residently simplifies renting a home by building a world where renters can find their next home months in advance of a move, secure it and set it up – all within minutes. Renting a home should be as convenient and stress-free as possible for tenants and landlords. Revive: With Revive, homeowners can strategically repair and renovate their homes before selling and significantly increase their net gains. As a home renovation consultant, Revive assists homeowners with maximizing the value of their homes with no upfront costs. Revive's complete and streamlined renovation solution swiftly converts an "as-is" condition property into a "move-in ready" home. Stake: Stake builds renters' savings with no fees or debt accumulation and empowers today's owners to create financially safe and secure rental communities. Renters can earn cash back and build savings through financial tips and tools. Symba: Symba makes financial well-being easy for real estate agents, with the only platform in the industry that combines customer relationship management with embedded banking. Symba helps make life as a solo entrepreneur easier for agents by empowering them with the essential tools needed to take care of clients, manage deals and make intelligent financial decisions. The winner will be awarded $15,000, a booth at NAR's annual conference in November (NAR NXT) and will present the next Pitch Battle winner at iOi 2023. "In addition to the cash prize, the Pitch Battle winner receives national publicity as a company that will likely have a significant impact on the future of the real estate industry," said David Conroy, NAR's director of emerging technology. Learn more about the Pitch Battle and register to attend the iOi Summit at ioisummit.realtor.
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The Flexible Working Dilemma: What Makes the Perfect Hybrid Model?
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Real Estate Webmasters and LuxuryRealEstate.com Partner to Bring an Exclusive Platform to LRE Teams and Brokerages
Real Estate Webmasters (REW) and LuxuryRealEstate.com (Who's Who in Luxury Real Estate) have just announced a massive partnership aimed at bringing the best real estate websites, agency design, CRM, and lead generation exclusively to LRE members. This new program, which includes a limited edition custom version of REW's award-winning Renaissance platform and specialized lead generation specific to luxury, will be officially unveiled and made available to LRE® members at their 25th Annual Fall Conference held in Seattle Sept. 19-22. However, Meghan Barry has hinted that a few select members may be given special access early. "We are so excited to be bringing this limited edition custom platform exclusively to LuxuryRealEstate.com members," says Morgan Carey, CEO at Real Estate Webmasters, Inc. "Not only will members benefit from our hyper-targeted lead generation programs specific to luxury, but there is no agency or company anywhere in the prop-tech space with as much experience or as long of a track record working with luxury teams and brokers as Real Estate Webmasters." REW's track record and past client roster are well known and include A-listers like Shark Tank's Barbara Corcoran, Million Dollar Listing New York's Fredrik Eklund, and Beverly Hills Powerhouse brokerage The Agency founded by Mauricio Umansky. "Real Estate Webmasters is the best-in-class choice for custom real estate websites, leading the industry for decades. Their sites are beautiful and functional, delivering the lead generation a top brokerage requires and the customer experience a luxury consumer demands. With a sizable overlap in our customer bases, our partnership is a logical move for both companies. We are excited to expand the benefits offered to the members of Who's Who in Luxury Real Estate," says Meghan Barry, President of Who's Who in Luxury Real Estate. A truly unique luxury program What makes this program unique is that everything from the design of this new platform, to the creation of what REW calls "white glove onboarding," is custom-tailored to the luxury market. Real Estate Webmasters knows exactly what it takes to succeed in the luxury space and they have a roster of 1,000+ brokers to brainstorm, test, network, and gain feedback from. It's this network, combined with LuxuryRealEstate.com's dominant presence in global luxury, that enables this partnership to reach its full potential. For more information on this unique program (exclusive to LuxuryRealEstate.com members). visit realestatewebmasters.com/lux.
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Zillow Adds New Feature to Their Brokerage Website
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Our Top 10 Most-Read Articles of August
Few things are more important to your business than good communication skills, and our list of last month's most popular articles covers that topic in spades. Scroll down to article #2 for advice on texting etiquette. Then check out #3 for follow-up rules, and over to article #5 for scripts for for handling objections. What else were agents and brokers reading last month? Check out our full list of the most-read articles of August below: 1. Mortgage Rates Just Dropped Below 5%. What's Going On?In the past six weeks, the mortgage rate rise of 2022 has begun to reverse. In fact, for the first time since April, the average 30-year fixed mortgage is currently under 5%. In some ways, it's befuddling. The Federal Reserve continues to raise interest rates, and traditionally, rising interest rates mean rising mortgage rates. So what's going on? How could mortgage rates possibly be falling? Will it continue? 2. Textiquette for Real Estate Agents 101‍With mobile devices, the lines between professional and personal worlds get a bit blurred. And as a real estate agent, you may be wondering how your texts should look, sound, and when to send them. In this post, we'll get down to the do's and don'ts of texting as a real estate professional. 3. 5 Real Estate Follow-Up Rules You Need to Be FollowingWe're sharing five must-follow rules to expand, grow, and scale your real estate business. Agents that successfully follow these guidelines typically see more transaction sides, more closings, and more revenue. It's not magic — it's a data-backed approach based on findings from a study conducted by RealTrends. Let's explore how marketing practices and contact database size may impact performance. 4. Listing Photos Your Smartphone Can't TakeBecause smartphone cameras are so powerful and deliver such beautiful pictures, some agents are forgoing hiring a professional photographer to shoot their listing photos. However, there are many listing photos your smartphone can't take. Here are a few examples where professional cameras exceed the capabilities of even the most intelligent smartphone with the most advanced camera. 5. Friday Freebie: Scripts for Handling ObjectionsIf you've been a real estate agent for any length of time, it's likely you've encountered objections before. But what you do after being rebuffed determines whether that person converts into a client or languishes in your database as a cold lead. This week's Friday Freebie takes the guesswork out of that conversation. That's right, we're highlighting a free guide full of scripts for handling common real estate objections. 6. Friday Freebie: The Simplified Homebuyer GuideLeverage it as a lead gen magnet, or use it to educate clients—this week's Friday Freebie offers double the utility. This free guide can be placed behind a lead capture form, or given to buyer clients to help guide them through the home purchasing process. Learn how to download your free copy. 7. 7 Things You Didn't Know You Could Do in Google SheetsThere's a powerful tool available to real estate agents that's free to use. That's right, we're talking about Google Sheets. Sheets can do everything from making managing your database easier to creating eye-catching charts. This video shares seven tips that will make Google Sheets easy to use. 8. 3 Tips to Submit a Competitive Offer in Under 120 SecondsQuick! What does it take to make a competitive offer in a competitive market? The answer? Swift action! Today, we'll show you how to achieve exactly that with three tips to help you write and submit offers in under two minutes using your transaction management solution. Ready, set, GO! 9. 5 Things Every Agent Needs to Know About 5GToday, more and more technology has become integrated into the daily workflow of real estate agents. Even the pandemic had a positive impact, if there is one, as it accelerated the adoption of more digital tools by brokers and their agents to empower remote work and remain connected to clients. Now, the next generation of technology is upon us. It's coming from the advent of a new service for your smartphone called 5G. 10. Tips and Tricks for Selling Your Listing for Top DollarIt is the little things that are often overlooked when putting a house up for sale, so before placing the call to your real estate photographer to capture 3D images and virtual tours, here are a few tips and tricks to getting top dollar for every listing.
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California Legislature Approved 4 New Bills to Support Building Millions of Units of Affordable Housing in Commercial Corridors
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3 Surprising Advantages of a Digital Transaction Management Program
Burning out is a genuine concern for many real estate professionals. Feeling overwhelmed at the amount of work or responsibilities, and stressing out about deadlines takes an emotional and physical toll. So savvy brokers are always looking for ways to help their agents (and themselves) find that work-life balance. One way they pursue is to provide their agents with the right tools to facilitate their work, including SaaS products. Today, two-thirds of all Realtors use a digital transaction management program. One in four use it daily or nearly every day. And about one in three use a transaction management program for their business at least a few times a month, according to a recent National Association of Realtors study. As an industry, we have witnessed a remarkable surge over the last two years in the adoption and use of digital technology. For example, a study by the WAV Group shows that brokerages using transaction management solutions saw their value increase and usage soar during the pandemic. Most of the brokerages surveyed – 85% – said their transaction management solution was "very/extremely valuable." For nearly three in four brokerages surveyed, 81% of their transactions use their digital transaction management software. Brokers know their top-producing agents rely on transaction management software to fuel their success. They know the remarkable value that a digital transaction management solution can bring to a brokerage and its agents, including these three surprising advantages: 1. Improved organization Providing a way for agents to be more organized is one of the positive consequences of using transaction management software. It's pretty common for some real estate agents to be organizationally challenged. Transaction management software helps brokers fix that problem permanently. Having everything in one place – digitally – automatically helps organize agents. For example, with Form Simplicity, the digital transaction management software owned and operated by Florida Realtors® available to agents and brokers nationwide, the most current forms are always in one place and easy to find. As a result, transactions are kept up-to-date, protecting everyone from the risk caused by the accidental use of an older form, and saving agents from wasting time having to dig through countless computer folders to find the right form. Everything is stored online, enabling brokers and agents to manage, track, store, and access all the information they need from contract to close. Not just every document but every email and text related to the transaction can be automatically filed away in one place designated for each transaction. For a broker-owner, improved agent organization means having a complete and comprehensive digital trail of every document and correspondence instantly viewable. This capability provided by transaction management software becomes an irreplaceable time-saver for brokers when an audit is required. 2. Better communication At the heart of every great transaction management solution is collaboration. Increased collaboration between all the parties involved in a transaction is crucial for delivering the best customer service experience to buyers and sellers. Collaboration fuels more communication, and having good and timely communication skills is one of the essential traits clients look for when hiring an agent. That's why Form Simplicity is mobile responsive to help agents and clients who are always on the go. Real estate is a mobile industry, and having the ability to manage a transaction from wherever you are – and giving clients the ability to access information or sign documents remotely is no longer a luxury but a competitive "must-have." Through digital transaction management software, brokerages can empower their agents to better engage and communicate with their clients. Happy clients mean more powerful word-of-mouth recommendations that lead to more business, resulting in greater profits for both agents and the brokerage. Transparency is required to achieve exceptional communication. Digital signatures built into the transaction management software delivers clarity to keep apprised of each stage, status, and next step. Giving clients more visibility through better communications is what clients want. 3. Raises the customer experience Brokerages know that good service isn't good enough; today, the client expects exceptional service. Transaction management software can help ensure a next-level client experience. One of the great benefits of significant real estate technology from a broker's point of view is that it can save both their agents and their clients time. Saving agents time makes them more productive, keeping them busy and loyal. From the client's point of view, saving time also means reducing stress. When someone is in the middle of the biggest financial decision of their lives, reducing their stress can often be what makes good agents great. Clients have a higher expectation of service today because of technology. Amazon can deliver what you often need in a couple of hours and almost certainly the next day. Uber removes the worry about where to park as well as the expense. Door Dash delivers our favorite foods, ready to consume, often in minutes. And you can track every step of the process. The challenge for agents is that every other agent, it seems, says a great customer experience is their fundamental value proposition. The difference is how that service is delivered: not just by the agent and brokerage, but the technology underneath every transaction. Going from good to great to an exceptional customer experience is a heady task. But it is hard to imagine how an agent can get there today without a digital transaction management solution with a great tech support team to assist agents and brokers. To view the original article, visit the Form Simplicity blog.
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How Blogging Can Help Real Estate Professionals Grow and Excel
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eXp Realty Names Michael Valdes as Chief Growth Officer
eXp Realty has promoted Michael Valdes to Chief Growth Officer. Valdes will lead the eXp Realty and eXp Commercial global expansion efforts, reinforcing aligned growth strategies and leveraging the company's scale to accelerate growth. Valdes brings more than 17 years of real estate experience, including senior-level growth positions at global residential and luxury brokerages. He joined eXp Realty in 2020, and as President, eXp Global, led 18 global market launches, with at least two more markets expected to launch in 2022. "With our rapid global expansion, we recognize the importance of consolidating our global growth strategy under one leader to strengthen our efforts and deepen market share," said Jason Gesing, CEO of eXp Realty. "Michael has been instrumental in growing our global footprint, and we're excited about the value he will bring to our domestic and commercial businesses. He is well positioned to deliver on our ambitious growth goals." "I am thrilled to take on this new challenge with eXp, continuing our trajectory as the fastest growing brokerage in the world," said Valdes. "By combining the growth opportunities in our residential and commercial businesses while continuously enhancing our agent value propositions, we can further our domestic and international momentum."
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NAR Announces New REALTOR Benefits Partnership with Arcadia Publishing
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Shock Is Over for BRN Brokers
The Broker Resource Network's Leadership Roundtable had their summit yesterday to discuss key business themes impacting our industry. The biggest news is that adjusting to the shock of stagflation is behind them. During the past six months, many brokers have been laser-focused on cost containment, and some on cost cutting. For those firms who had gotten out over their skis (i.e., spent too much) during the pre-recessionary real estate boom, drawing back expenses and rightsizing staff was important. Most Broker Resource Network (BRN) firms reported that they did not need to right-size because they were never wrong-sized. The general outlook is that companies should strike out their financial performance numbers of 2020 and 2021 and compare today's financials with 2019. When you take that perspective, things are not that bad. Mergers and acquisitions are expected to outpace recruiting and market share gains in driving growth. What Happens Next? The Federal Reserve Bank is in a weird place. If they increase interest rates again (which they are likely to do today), it will further dampen the housing market. Interest rates have doubled since the pandemic, which impacts first-time homebuyers and low-income homebuyers the most. There are early signs of struggle by homeowners including higher rates of late mortgage payments and late utility payments. A significant trend across most American cities has been the activity of investors in the marketplace, therefore making the leap from renting into owning more difficult and driving up housing costs for the lower and middle class. One broker shared that in the middle market of the NFL city where they operate, and a median home price of $250k to $400k, more than 40% of homes are being purchased by real estate investment trusts. The ability by investors to depreciate property acquisitions provided them with a tax-adjusted acquisition cost advantage. The balancing act by the Federal Reserve Bank pits curbing inflation with the creation of other lasting problems. The two biggest problems caused by rapid interest hikes are the recession and the trade deficit caused by the high value of the U.S. dollar. The recession is obvious and easily felt by brokers and agents. Consumer spending and broker spending has become very cautious, thus slowing home transactions and price increases. More consumers are having trouble paying their bills. All U.S. companies have put spending into the caution zone. The bigger issue is the incredible strength of the U.S. dollar – which has it on par with Europe. The dollar is up about 13.5% this year against a basket of peers, on pace for its strongest year in nearly 40 years, while the Euro has been crushed about 12% to below parity, a level untouched in two decades. It creates a great environment for Americans to travel abroad, but sets up a trade problem globally that will hit U.S. producers of exports. We have not seen stagflation (inflation coupled with a recession) since the Nixon administration. This is causing a lot of uncertainty and volativity in the stock market and in the minds of consumers. It is hard to say which way we will come out of this. Back to Basics Brokers offered the refreshing focus on getting back to basics. Call nights are back at some firms and one inspired broker is creating gift baskets for agents to drop off at their customers' homes. The business is becoming normal again with agents more focused on maintaining customer relationships through use and adoption of their CRM, along with other traditional network marketing tactics. A key focus is on the roll out and adoption of customer-for-life continuity programs that position real estate professionals as advisors, not just transaction specialists. Broker Resource Network Leadership Roundtable The Leadership Roundtable is a volunteer leadership group of the BRN that meets bi-monthly to guide the direction of the BRN in its "Broker First" mission. They set the tone of advocacy and research which benefits brokers. Attendees of this roundtable included: Helen Hanna Casey, Howard Hanna; Steve Hayes, Latter & Blum; Kevin Levent, BHGRE Metro Brokers; Eb Moore, Wilkinson ERA Real Estate; Gretchen Rosenberg, Kentwood Real Estate; Jim Fite, Century 21 Judge Fite Company; Michael Barbaro, redwith; PJ Louis, Century 21 All Points; and Wendy Forsythe, Fathom Realty. About the Broker Resource Network The Broker Resource Network subscription includes exclusive access to private discussions with other brokerage leaders through "Peer Advisor Groups," which offer the broadest base of information and sharing among brokerage leaders. Participants also receive at least one resource each week that is focused solely on company leaders, such as articles, research, analysis, benchmarking, webinars and newsletters. Subscriptions to the BRN are open to all brokerage owners and executives in the United States and Canada through an annual fee which includes direct access for up to six leaders from a bona fide real estate firm, including recruiting, marketing and technology leaders. Technology partners focused on the brokerage segment to provide foundational support for the organization. Brokerage applications are submitted online through a secure and confidential application found here. To view the original article, visit the WAV Group blog.
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Is the Organic Lead Machine at Your Brokerage Broken? Fix It with These 4 Simple Tips
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Zillow Smartly Focuses on Rentals
Zillow is a well-funded, fast acting company that always seems to be running ahead of the real estate industry. When you workshop all of the opportunities to monetize their awesome consumer traffic, you realize the enormous power that their customer relationships give them. For example, they ran a very aggressive program around iBuyers in a number of cities before retreating and partnering with Opendoor. If consumers cannot work out a deal with Opendoor, they can sell the lead to an agent for a referral fee. Over the past couple of years, MLSs have been getting into the rental business. On a limited basis, some MLSs have launched RentSpree to process rental applications (at a handsome revenue share). Others have gone full-out and launched Rental Beast, which combines the rental application features with a full service MLS system for rentals. In a press release Monday, Zillow announced the launch of Renter Hub. They claim that renters can save thousands using Zillow's new search tool to better time their move. The solution starts by allowing renters to find rental listings by move-in date. This is great for property owners and renters too, as it reduces the vacancy days between renters. Renter Hub also helps consumers manage conversations with property owners, the rental application (they call this the "Renter Profile"). Zillow also envisions paying rent to the landlord through the Zillow app. We can only assume that this will be a revenue opportunity for Zillow. They also neglected to talk about the credit app and its associated revenue opportunity. Long Vision I cannot recall in which investor update Rich Barton first introduced the notion of Zillow being in the shelter business, but this is a simple and bold vision. Like every real estate brokerage, they are exploring all opportunities to help consumers and get a slice of revenue when they spend money on shelter – rent, buy, sell, borrow, insure, transact, move, etc. When you look at the opportunity that Zillow is pursuing, you cannot argue with the roadmap. What you can do is clone their strategy. Consumers still prefer to rely on professionals to help them find their homes and rentals. If you are a brokerage or MLS, you can leverage the relationship with professionals to execute effectively. To view the original article, visit the WAV Group blog.
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RPR Commercial: A Simple and Solid way to Search for Properties
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Realty ONE Group Partners with NAHREP
Realty ONE Group is partnering with the National Association of Hispanic Real Estate Professionals (NAHREP) as it continues to strategically grow and expand its diverse, global network. This is the first of several partnerships Realty ONE Group plans to launch in order to broadly represent Realtors and their clients around the world. "We believe that formalizing our partnership with NAHREP will allow us to help so many more Hispanic homeowners and our REALTORS who work so hard for them every day," said Kuba Jewgieniew, CEO and Founder of Realty ONE Group. NAHREP has a network of over 40,000 real estate professionals and is The Voice for Hispanic Real Estate®, advocating for more Hispanic families to achieve the American Dream of homeownership for generations to come. As part of the formalized partnership, Realty ONE Group will add even more representatives to serve on NAHREP boards and throughout the organization. This year, Realty ONE Group was ranked a Top 100 Recession-Proof franchise by Franchise Business Review and the company claimed the No. 1 spot for real estate franchisors on Entrepreneur's highly competitive 2022 Franchise 500® List. Realty ONE Group now has more than 18,000 real estate professionals in more than 400 offices in 49 states, Washington D.C. and Canada and will be opening in Ecuador, Costa Rica, Italy, Singapore, Spain and Portugal in addition to the U.S. territory of Puerto Rico. Learn more at www.OwnAOne.com.
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RE/MAX Broker Owner Conference Provides Franchisees with Resources to Help Grow Their Businesses Amid a Changing Market
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ROI Got You Rattled? It's Time to Invest in Your Real Estate Technology Stack
As Vice President of Revenue at Constellation1, ROI is always at the top of my mind. Whether I'm ensuring we're driving ROI for our customers or for my own team, I know the importance of getting the most out of your investments. As we continue to hear about fluctuations in the market and rising interest rates in the media, now is a great time to really understand the opportunity for ROI in your tech stack. Read on to learn more about why real estate tech is an investment that can pay off big for your brokerage. Getting the Biggest Returns on Your Tech Investments As business owners, broker/owners will naturally want to know whether their real estate technology investments are paying off. They can do this by calculating their ROI, or the net profit from an investment divided by its cost. So, if you spent $1,000 on new software that earned you $2,000, your ROI would be 100%. But this metric can be limiting because traditional ROI doesn't account for other industry-specific factors that can have a big impact on your brokerage. These include: Adoption Rate Only 27% of agents strongly agreed their brokerage provided all the technology required to be successful, according to the NAR 2021 Technology Survey. This means broker/owners have a major opportunity to meet agents' technology needs more effectively because happy agents mean better sales. The most valuable technologies included e-signature, property search, social media marketing, and customer relationship management tools, among those surveyed. Many factors affect adoption rate, including the perceived and actual usefulness of the technology, ease of use, perceived or actual benefit, and the behavior of other agents. Market Share The U.S.'s ten largest brokerages accounted for about 20% of nationwide market share by sales volume in 2020, according to T3 Sixty's Real Estate Almanac 2022. Market share helps you understand your performance against your competition and measure your growth over time. If new tech allows you to gain market share faster, you know it's working, even if revenue doesn't increase as quickly. Customer Satisfaction The potential cost of dissatisfied customers in real estate is astronomical because satisfied customers mean new leads. If clients aren't singing your praises, there's a problem. In 2022, home buyers and sellers expect brokerages to use technology like e-signatures for signing documents on the go, robust social media marketing campaigns, and tailored customer service with a personalized touch. The solutions in your tech stack need to meet these expectations. If your customer service ratings increase after adding new tech, it will have a positive effect on your bottom line. There's More to ROI Than Just Revenue Technology is revolutionizing real estate, and industry actors worldwide agree new technology adoption is a strategic priority. By measuring your return in terms of agent adoption, market share, and customer satisfaction, you can assess the impact of your tech stack beyond just dollars and cents. These metrics help make sure you're getting the most out of your investment. Changing Up Your Tech Can Help You Win Big Need proof that the right technology really can make all the difference? By working with Constellation1, Vylla Home was able to grow its agent base by nearly 25%, and significantly increase its revenue. For more information about how upgrading your tech stack can help increase long-term ROI, click here. To view the original article, visit the Constellation1 blog.
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KW Broker Utilizes RPR to Help His Agents Build Skills for the Market Shift
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Keller Williams Unveils Three Business Communities
Keller Williams announced three business communities -- KW Wealth, KW Relocation, and KW Style to Design -- in support of recognized and emerging real estate market segments. "We've added three more business communities to enable our real estate entrepreneurs to continue to thrive in today's dynamically shifting housing market," said Sajag Patel, chief operating officer, KW. "As we push onward past COVID-driven market conditions, we've found agents want a greater sense of connection, empowerment, and impact," said Patel. "Developed in partnership with our agents, communities are how we're leaning in to best serve them in support of their business growth." KW agents who join an established or emerging KW community have access to specialized training, technology, coaching, mastermind events, and referral opportunities.
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eXp Realty names Patrick O'Neill as Chief Operating Officer
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[Podcast] The Modern Agent with Neema Bardi of Atllas
In this episode of It's Closing Time, RentSpree CEO Michael Lucarelli sits down with Neema Bardi, CEO, and Founder of Atllas, a tech-based real estate brokerage headquartered in Los Angeles. What makes Atllas unique is that Atllas agents retain 100% of their real estate commissions. Neema only started his real estate journey in 2020 during the pandemic and broke the record for the number of closed deals by a first-time agent. And in this episode, he shares his tips for new agents on beings successful in their first few years, as well as the growing needs of today's modern agent.  
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Brokers: Get Your Agents in Front of the Market Shift with RPR Housing Data
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RISMedia's CEO and Leadership Exchange Set for Sept. 6 in Washington D.C.
There is nothing better than visiting our nation's capital in the fall. That is the location of the RISMedia CEO and Leadership Exchange! RISMedia has outgrown the Harvard Club and changed locations. WAV Group partners Victor Lund, Marilyn Wilson, Mark McLaughlin, Kevin Hawkins and George Slusser will be in attendance to participate. If you are a real estate broker or an executive with a company that partners with brokers, this is the main event of the year. WAV Group moderated sessions RISMedia and John Featherston have invited George Slusser, WAV Group's M&A leader, to moderate two special sessions on mergers and acquisitions. The first sessions is called "M&A Strategies Part 1: Getting to the Yes." Having a successful transaction requires a determined execution of a process that allows both parties to find the center. Obie Walli, Pat Riley, and Peter Luft will be contributing their insights. Pat Riley recently got to a "Yes" with Beverly-Hanks Realtors, one of the nation's Top 200 firms, representing the twenty-second transaction by the Howard Hanna family of companies in the most recent five years. Of course, getting to the "yes" is when the real job starts in an M&A transaction. Slusser will moderate a panel on how successful mergers allow companies to maintain agent retention, growth, and developing stronger profitability for both companies. When great teams unite, there is an enormous new recruiting opportunity. There will be a special session from the Broker Resource Network on brokerage operational effectiveness and their efforts to advocate for brokers in NAR forums. This session will be moderated by Marilyn Wilson. Save on registration To register at the generous discounted price that Mr. John Featherston provided, follow this link! More than anything, the RISMedia CEO & Leadership Exchange is a place for brokers to meet and learn from each other. It has been a long time since brokers have gathered to shake hands and reconnect on a professional and social level. My favorite event is the Newsmakers' Reception and Dinner, held on on Sept. 7, celebrating the newsmakers and Hall of Fame inductees. Being a newsmaker is a crowning achievement for both Marilyn and I – we are forever grateful for RISMedia's consideration of our decades of contributions to the real estate industry. Please watch this video from Mr. Featherston, who shares the meaning behind this important gathering of brokerages. On Sept. 6-8, 2022, more than 500 of the most powerful residential real estate decision-makers, representing virtually every major real estate brand and business model, will gather at the historic Mayflower Hotel in Washington, D.C., for RISMedia's 34th Annual CEO and Leadership Exchange. Click here to register at a special, discounted rate. In conjunction with the 2022 CEO and Leadership Exchange, RISMedia will celebrate and honor its 2022 Real Estate Newsmakers and Hall of Fame inductees during the Newsmakers' Reception and Dinner on Sept. 7. To view the original article, visit the WAV Group blog.
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Beverly-Hanks REALTORS Joins Howard Hanna
There is a certain DNA to Howard Hanna. Despite the company's size and breadth of market coverage, they have developed a company culture that attracts and welcomes legendary firms like Beverly-Hanks REALTORS. This is the 22nd merger in the past five years by the Hanna family of companies. As you reconstruct their recent growth, you recognize an impressive pattern and structure to their strategy. When they partnered with Allen Tate Realtors, they found an anchor partner in the Carolinas from which to build. The management team at Allen Tate were like family to the Hannas before the two came together. That relationship has become stronger through the development of operational best practices. Moreover, the direction of Allen Tate is a clear focus on growth and expansion. Howard Hanna did not have the intent of partnering with Allen Tate then moving on; their intent was to use Allen Tate as a beachhead from which to develop more regional partnerships. Introducing the great agents and management team from Beverly-Hanks strengthens their resolve and market coverage. This may sound hokey, but seeing these companies come together is like watching two of your good friends get married. It fits. If you look at the partnership with the Rand family and how they have rolled in other mergers under that brand—or go back to their growth patterns in Pennsylvania, Ohio, Michigan, New York, etc—they are following a script: identify a large regional player with a great management team, and partner for growth. The press release below outlines the Hanna value proposition. It's impressive and hard to match. With each organization that joins the Hanna Family of Companies, they gain access to products, services, and tools that help them grow and become more productive. These benefits include access to a best-in-class marketing and productivity suite, an innovative health and wealth program, an income advantage program that gives agents financial peace of mind, and a full complement of mortgage products. Additionally, acquired companies also enjoy a robust relocation network, agent connections, and overall support from Howard Hanna empowering partner and subsidiary companies to continue to grow within their own markets through regional acquisitions. Beyond our excitement here at WAV Group, there is a curious new chapter being written. We are very excited to see the dream team of Neal Hanks and Gary Scott hit the field together. They are two of the most accomplished and respected executive leaders in our industry. WAV Group's Mark McLaughlin, who joined our Mergers and Acquisition team last month, has burned a keynote of success into my brain over the years. "The most important ingredient of success in brokerage is getting the people right." The one thing that you observe about the Hannas is that they repeatedly do that. See below for the full press release. Nation's Largest Privately-Held Real Estate Brokerage Firm Expands into Western North Carolina The Hanna Family of Companies' Subsidiary Allen Tate Realtors® Acquires Beverly-Hanks Realtors ASHEVILLE, NC (August 2, 2022) – With the recent acquisition of Columbus-based HER REALTORS® executed and integrated into the organization, the Hanna Family of Companies is pleased to announce an expansion into the Western North Carolina region. Allen Tate Realtors®, Howard Hanna Real Estate Services' subsidiary company in the Carolinas, has acquired Beverly-Hanks Realtors, the market-leading independent real estate brokerage headquartered in Asheville, North Carolina. This announcement marks the fifth acquisition completed by Allen Tate Realtors® since joining forces with the Hanna Family of Companies in 2018. "We are proud to welcome Beverly-Hanks Realtors to the Howard Hanna Family of Companies," said Howard W. "Hoby" Hanna, IV, President of Howard Hanna Real Estate Services. "As we continue to grow our company and our footprint, we are pleased to support Allen Tate's continued growth strategy, which solidifies our market position in the Carolinas and the Southeast." As the Hanna Family of Companies continues to build their organization through organic growth and strategic partnerships, they are proud to be the real estate industry consolidator of choice for companies across the nation. Throughout the past five years, the company has grown tremendously with more than 22 mergers and acquisitions. With each organization that joins the Hanna Family of Companies, they gain access to products, services, and tools that help them grow and become more productive. These benefits include access to a best-in-class marketing and productivity suite, an innovative health and wealth program, an income advantage program that gives agents financial peace of mind, and a full complement of mortgage products. Additionally, acquired companies also enjoy a robust relocation network, agent connections, and overall support from Howard Hanna empowering partner and subsidiary companies to continue to grow within their own markets through regional acquisitions. "Our partnership with Howard Hanna has enhanced our ability to pursue planned growth among our target markets," said Pat Riley, President and Chief Executive Officer of the Allen Tate Companies. "Almost five years ago, I was in Neal's shoes when Allen Tate sought a partner that would take our company to the next level. And that was Howard Hanna, the leading independent real estate company in the country." This announcement marks Allen Tate's entry into the Asheville/Mountain region and the growth of a homegrown business as Beverly-Hanks joins a family of the nation's top independent real estate brokers. With this acquisition, Allen Tate will add 18 offices and 460 experienced Realtors to further serve clients across North Carolina. The firm ranks No. 1 in its nine-county footprint, based on closed sales volume for 2022 YTD, in Buncombe, Haywood, Yancey, Rutherford, Transylvania, Henderson, Polk, Madison, and Mitchell counties. Beverly-Hanks was founded in 1976 with the merger of Beverly Realty and W. Neal Hanks & Associates, two of the area's most prominent real estate firms. The market-leading firm in Western North Carolina for the last 46 years had closed sales in excess of $2.6 billion in 2021. Beverly-Hanks ranks among the top 200 real estate firms in the nation, according to REAL Trends 2021. Beverly-Hanks will now use the combined name, Allen Tate/Beverly-Hanks Realtors. Clients will continue to have access to in-house mortgage services and will now have access to in-house insurance services via Allen Tate Insurance. Neal Hanks, president of Beverly-Hanks since 1999, will continue in his role as president of Allen Tate/Beverly-Hanks Realtors. Amy Hanks will continue as president of Allen Tate/Beverly-Hanks Mortgage Services, and the Beverly-Hanks leadership team will remain in place. "For more than three decades, I've had the privilege to collaborate with leaders from Allen Tate and have immense respect for the independent real estate organization that they have built," said Beverly-Hanks President Neal Hanks. "As a homegrown business in Western North Carolina, local expertise, personal service and respect for our special corner of the Blue Ridge guides everything we do. This new partnership will allow us to expand that vision while deepening our commitment to the communities we serve." "I've known Neal for a long time, and my respect for him and Beverly-Hanks continues to grow. Partnering with Neal and his team is a huge win for Allen Tate, as well as buyers, sellers, and real estate investors," said Gary Scott, president, Allen Tate Realtors. "Together, we'll be ready to face the competitive challenges of today's real estate market by investing in the best technology, recruiting and retaining the best talent, continuing to make a meaningful impact in our communities, and aligning ourselves with the #1 independent family-owned real estate company in the country." In September 2018, Allen Tate Realtors entered into a partnership with Pittsburgh-based Howard Hanna Real Estate Services, creating the No. 1 privately owned real estate firm in the nation, with more than 14,000 agents and employees in nearly 500 offices across 13 states. About Howard Hanna Real Estate Services Howard Hanna Real Estate Services is the largest privately held real estate broker in the United States. The full-service real estate company has nearly 500 real estate, mortgage, insurance, title, and escrow service offices across 13 states, including Allen Tate Realtors® in the Carolinas and F.C. Tucker Company in Indiana, with more than 14,000 sales associates and staff, including many of the industry's top-producing real estate agents. For more information, visit www.HowardHanna.com. To view the original article, visit the WAV Group blog.
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Milestones Locks in $10+ Million Series A
WAV Group has been highly focused and engaged in a new emerging category of real estate technology that wears many names: homeowner portals, client portals, or customer portals. Compass agent Melissa Menard explains it the best; she says that in real estate we have been "Frankensteining our business" with a bunch of apps and we need to put it all in one place for our clients. Milestones is the newest entry whose development efforts began more than three years ago to do just that. This investment from industry partners is to allow the company to launch widely and powerfully. Check out this video to hear what agents are saying about Milestones. If you are a broker or MLS who has not seen Milestones, check out the website: Milestones.ai. It is super easy to set up a demo. If you are a MoxiWorks customer, reach out to Georgia Perez. MoxiWorks has a special program that was announced in May that is launching now. Their sales leaders are Ashley Terrell, who moved over from Buyside, and Mike Malinowski, who moved over from Constellation. You can also just hit the "get demo" button on their website. The website features a great video from respected industry leaders who are very excited about how Milestones can help agents, teams, and brokerages create forever clients. If the cohort of companies like Milestones gain high adoption among agents and consumers, there is a strong chance that this will disrupt the lead generation business that feeds off of the disconnection between agent and client after the close. Customers are not likely to go to Zillow.com or other paper broker lead generation websites if they have a portal that informs them about the value of their home, their refinance options, and other related housing information all in one place, backed by a service professional that cares. Full press release follows: Milestones Closes $10+ Million Series A Round Led by Updater Announces new Board of Directors and numerous strategic investors AUSTIN, Tex. – July 28, 2022 – Milestones (milestones.ai), the all-in-one homeowner portal making it easier for consumers to buy, move, sell, and manage their home, raised $10.3 million in Series A funding. Updater, the national leader in moving technology, led the investment round. The raise comes after three years of product development in stealth mode and will help fuel a rapid go-to-market strategy. Other strategic investors in the round include Second Century Ventures (the strategic investment arm of the National Association of REALTORS®), Peerage Capital, McLaughlin Ventures, WAV Group Ventures, T3 Partners, Sellers Shield, as well as individuals and other large brokerages. Milestones is the first technology firm to deliver a home ownership portal similar to consumer offerings for managing healthcare, personal finance, and education. Milestones monitors the value of your home, provides search for homes for sale, and even manages the transaction when you are ready to sell your home. Milestones is available to consumers at no cost, in partnership with real estate professionals in brokerage, mortgage, title, and insurance. The most significant benefit to consumers is having the support of their real estate advisors in managing home ownership between transactions. "Managing a home is complicated," says Dustin Gray, Milestones Founder and CEO. "The average home has more than 150 systems that need to be maintained and consumers need help keeping it all organized. Gutters need to be cleared, water filters replaced, concrete sealed, dryer vents cleaned and so on. Milestones has checklists for all of it, complete with DIY videos, or access to professionals who will do it for you." "Convenience and simplicity are core to the Updater mission" says David Greenberg, Founder and CEO of Updater, the nation's leading relocation technology platform. "With our shared vision for simplifying the complex homeownership processes, Updater's investment in Milestones is a natural fit." "It is gratifying to see a wide spectrum of the real estate industry support such a profound effort to better serve consumers," says Dave Garland, Managing Partner at Second Century Ventures, the venture capital arm of the National Association of Realtors®. "This investment represents our focus on promoting innovation in the real estate industry and its supported verticals." For more information, please watch the introductory video to Milestones. Milestones Board of Directors Announced Joining the Board of Directors for Milestones will be Dustin Gray, Milestones Founder and CEO; David Greenberg, Founder and CEO of Updater; Brian Maughan, EVP of FNF; Mark A. McLaughlin, CEO of McLaughlin Ventures; and Scott Gordon, CEO of Open Mortgage. About Milestones Milestones is a customer-for-life experience platform for buying, selling, and managing home ownership – provided to consumers by professionals in real estate, mortgage, insurance, and title. The integrated and open platform creates private personalized client portals where agents can stay connected, educate, and create value at every stage of the homeowner journey. Learn more at Milestones.ai. About Updater Inc. Updater is the go-to destination to conquer your move. We started in 2010 with a vision to transform the painful and complex process of moving into a frictionless and delightful online experience. Today, Updater is the industry leader in relocation technology, facilitating more than 25% of annual household moves in the U.S. We provide both consumer and business-facing solutions to drive value for all parties in the relocation ecosystem. Our portfolio of relocation brands includes Updater, Dolly, and MoveHQ. Dolly, a subsidiary of Updater, is the premier app to book on-demand moving and delivery services, with a 4.8-star rating in the App Store across over 20,000 reviews. MoveHQ, a subsidiary of Updater, provides widely-used technology that helps moving companies run their businesses, from driver applications to warehouse management solutions, and more. Updater is headquartered in New York City. For more information, please visit www.updater.com. To view the original article, visit the WAV Group blog.
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Success Is a Decision
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5 Tips for Successful Real Estate Brokers to Futureproof Their Business in 2022
The Fed has raised interest rates three times this year, cooling one of the hottest real estate markets in recent memory. The challenges of the past year, including high prices, bidding wars, and low inventory, have been replaced by new challenges: uncertainty, higher borrowing costs, and slower sales. These challenges are expected to continue since the Fed is poised to raise interest rates again. This is stressful for everyone, especially buyers, their agents, and the brokers that support them. As a broker, there are steps you can take right now to help support your business and guarantee your team is successful—even during the most uncertain times. Read on for five tips to futureproof your brokerage in 2022 with steps you can implement today. 1. Adopt Real Estate Automations to Work Smarter, Not Harder There is a multitude of solutions these days that leverage smart automation to save your team valuable time and allow them to focus on value-added tasks, not tedium. Automate your digital marketing to stay top of mind and boost organic leads Considering how tight the market is, the last thing you want to do is lose your marketing edge. Digital marketing is a gold mine, but a lot of teams don't have the time, energy, knowledge, or resources to do it right. That's where smart automation comes in. With the right tools, you can automatically post your active listings, branded photos and videos, and relevant, scroll-stopping content on social media. This regular content will keep your team top of mind—essentially doing your digital marketing for you. Many users say these tools make it feel like they have the support of a full-time digital marketing team 24/7. The Constellation1 Digital Marketing Suite empowered one of our customers' best performers to close a sale on average every two business days. Adopt electronic signatures for real estate to save time and money Time is money, so waiting for traditional paper signatures could be costing you thousands of dollars and missed opportunities. E-signatures have been shown to cut the hard costs of paper document management, printing, filing, and postage, as well as soft costs related to speed and efficiency. They've also been shown to boost agent and customer satisfaction, and allow your team to work more flexibly, from anywhere. By automatically notifying and reminding signers they have documents pending, your team can stop chasing people down and start closing deals more efficiently. 2. Create Your Own Real Estate Lead Generation Machine By taking a few simple steps, you could supercharge your lead generation to get a flood of organic leads and keep your funnel full. Do an SEO audit and make improvements You can't "see" or touch search engine optimization, so it's easy to ignore. But the biggest benefit of perfecting your SEO strategy is that you can turn your website into an organic lead generator and appear high in your local search results to bring buyers and sellers to your site. Learn more about the ins and outs of real estate SEO and how a few little tweaks informed by an SEO audit could give you big results. Revamp your brokerage and agent websites A great way to score extra SEO points (and win new customers) is to clean up and revamp your website. Give the text a refresh, write some useful blog posts, and make user experience improvements to make it easier for consumers to navigate. Get the right real estate CRM CRMs are a worthwhile investment. Brokerages need a robust tool for managing leads, and that's where a CRM comes in. There are a lot of CRMs on the market, but few of them are built just for real estate, but our robust mobile + desktop CRM was designed specifically with brokerages in mind. Plus, our customers love it. 3. Boost the ROI of Your Brokerage's Tech Stack As a broker/owner, when the challenges mount, you start tightening your belt. This means paying more attention to the ROI of your tools. You may find that investments you made aren't paying off, and you either need to drop the tools that aren't working or upgrade to tech that will actually help you reach your goals. Audit your tech stack for shortcomings and opportunities You can't know what's working and what's not if you don't ask. As a broker/owner, you might not even know what it's like using technology "in the trenches" every day. This is why you need to conduct an audit of the tools your team is using. Just like a neglected streaming subscription, you might be paying for tools your team doesn't use. Agent adoption has a huge impact on ROI, so it's smart to get rid of tech you never use, incentivize the adoption of existing tech that could actually benefit your team, or upgrade to something newer and more useful. Before you drop a solution or decide your team can't invest right now, remember that technology helps make your brokerage more resilient. Doing nothing can actually cost your brokerage more in the form of lost market share, fewer leads, an unhappy team, poor customer service, and more. Find the right real estate tech solution for you Every brokerage is unique, so the right solution for you might look very different from the one your competitors are using. To make sure you pick the right one (and actually satisfy your team's needs), consult the right stakeholders at your brokerage. The right tools are key to setting your brokerage up for success—today and down the road. If you're looking to make a new tech investment, check out our five tips for maximizing ROI when onboarding new tech. 4. Focus on the Customer Experience Last year, Accenture called customer experience (CX) one of the top trends to watch. This is still true today, both for internal customers (agents) and external customers (buyers and sellers). When brokerages take care of agents' needs and provide the right support, agents go the extra mile to add value for consumers—even during challenging times. This chain of high-value support is what keeps agents engaged and leads flowing. According to the 2021 National Association of Realtors® Tech Survey, only one quarter of agents strongly agree that their brokerage provides all the tech they need to effectively do their jobs. Investing in your tech stack is one way to focus on the customer experience internally and help agents serve customers better. 5. Find the Right Partners We are all stronger together. When there's mutual alignment, we can all go farther faster. The partnership paradigm works at every level of your organization. Brokerages and agents should see each other as mutual partners who, by helping each other, help consumers buy and sell homes. Brokerages should also seek out meaningful and productive partnerships with their vendors, especially their tech vendors. The result is an entire partnership ecosystem with mutually beneficial relationships driving value every step of the way. Futureproof Your Brokerage Dr. Daryl Fairweather, Chief Economist at Redfin, observed "the long-term outlook is still quite strong, but in the short term, because of all the volatility in the economy, home prices might fall between now and next spring," as quoted in the New York Times. The future is unpredictable, so brokerages must prepare for anything by working towards business models that keep them at the top of their markets. Even with prices falling, inventory is low and will likely remain low. There are even more things your brokerage can do to win more leads when listings are in short supply. By following these tips, you can solidify your niche and create your own markets to get through even the most challenging periods. To view the original article, visit the Constellation1 blog.
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Q2 Market Report: How does your market perform compared to national averages?
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ADA and Its Implications for Real Estate Websites
The Americans with Disabilities Act was signed into law in 1990, and it has provided a series of rights for folks with accessibility requirements. Also, it has reshaped how businesses offer services to the public. Since 2010, when most businesses started to provide major services on the web, the focus has shifted a bit towards the online world. According to the WCAG 2.0 AA, websites that provide services to the public are considered places of public accommodation and are obliged to provide accessible services to people with all ranges of abilities. To make things more complicated, the Department of Justice has yet to offer clear guidelines on how online businesses should proceed with the ADA. Nevertheless, WCAG has been used as a source of measures for compliance with the ADA. Are Real Estate Websites Subject to ADA? Despite the lack of clear specifications by the DOJ, the consensus suggests that real estate websites offer products and services that are indeed aimed at the general public, and they must provide accessible features or be subjected to litigation. So the answer to this question is yes. If you stick around, I will provide some suggestions to help you start getting a hold of these issues. We begin with the most common shortcomings of real estate websites. What Are Common Issues with ADA Compliance for Real Estate Websites? As with any other website that interacts with the public, real estate websites should make sure that their web and mobile services are easy to use for people with disabilities. Here are some of the most common issues with websites in this regard: The website is not easy to navigate. Folks with disabilities cannot use their specific tools like screen reading, zooming, etc. to interact with the website. Videos do not have closed captions or transcriptions, and folks with visual impairments are unable to access this form of content. Not enough time is considered for the disabled to take necessary actions on the website. Not enough guidance is provided on how to take actions, and folks with disabilities might inadvertently take unwanted actions. What Can I Do to Avoid Litigations with Regard to Website Accessibility? There are so many things you can do to avoid being the next subject of a web accessibility lawsuit. Here are some actions to start with: Take Actions Now Don't wait for an official announcement or guidelines by the DOJ for web accessibility. Work on improving the accessibility features today. Create an Action Plan Based on the results of your assessment, or that of an expert service provider, you must create an action plan and start implementing what is necessary to maintain compliance with the ADA. Stay Updated with the Recommendations WCAG is subject to occasional updates and further recommendations. Make sure you are familiar with its guidelines, and check it every now and then. Add an Accessibility Notice on Your Website While you are assessing and taking actions, you can include a notice with regards to accessibility features of your website. This shows you care about the issue of accessibility, and you are dedicated to equal access for all members of the society. NAR has implemented this statement on their website, and you can freely use it on your website. Bottom Line Web accessibility is an issue you cannot ignore, so make sure you pay enough attention to it and consider that as part of your business growth online. To view the original article, visit the Realtyna blog.
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LeadingRE Announces 21 New Members in the First Half of 2022
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An Outstanding Conversation with Abby and Emiliano of PLACE
In the real estate industry, one of the brightest stars is Ben Kinney. I have admired Ben since the day that I met him. I have been amazed at his development of the three key areas of success in his real estate businesses, and now also at the business services and technology platform, PLACE. Ben and his team have developed an impressive tech stack. The company delivers excellent training and sales support. They have built the first national network of teams and top producing agents across the nation – most of whom work for other brokerages, but benefit from the same tools and services used to power the Ben Kinney Team. One missing opportunity for success at the Ben Kinney Companies is a dominant consumer facing website — something that will compete with Redfin, Movoto, etc — a "Place" (pun intended) that provides consumer home search and delivers support from Realtors. Kinney recently announced the hiring of two rockstars who are going to drive the company forward and make PLACE a success. They have piles of funding to work with, so money is not a barrier. Abby Powell was brought in as the Chief Marketing Officer. The Dallas resident and University of Texas alum was at Apple for six years before leading iconic consumer brands at PepsiCo, Reckitt, and Keurig Dr Pepper prior to joining PLACE. Abby purchased her last home through a Keller Williams agent referred by a friend. She is excited about tackling new opportunities in the real estate industry. The consumer experience in home ownership is not easy to navigate, and she looks forward to joining all of us who are passionate about making it better. She understands that success will come from addressing the needs of both the consumer and the agent, and is excited about the challenge. Emiliano Delucia joins PLACE as the Chief Technology Officer, based in Austin, TX. He spent the bulk of his career in the Houston area working for startups and major companies such as Halliburton (he loved the data quality at HAR.com). Austin was a popular getaway spot where he enjoyed the lake, rolling hills, and great entertainment scene. He relocated to Austin to work with Live Earth where he excelled in native cloud software development, building data pipelines for IoT devices, mapping and visualization technologies, integrating with third party APIs, etc. Three years ago, he joined Red Ventures, the international media and marketing powerhouse, where he led technology and engineering for consumer financial brands like Bankrate.com, Lonely Planet, The Points Guy, NextAdvisor, Sage Mortgages, CreditCards.com and other brands. It was truly fun to jump on a call with Emiliano and Abby and welcome them both to our goofy industry. They are both delightful people with radiant character and deep skill sets. I really appreciate the spirit of leaders like Ben Kinney who attract fantastic talent to bring fresh approaches to the unsolved dilemmas that we face every day. I am certain that their contributions will be remarkable. I look forward to meeting them both at the next lobby bar. To view the original article, visit the WAV Group blog.
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[Podcast] Technology, Sales Skills and Success with Chris Aker of Compass
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How the Real Estate Transaction's Weak Link Became Its Strength
Good news: the weak link in the digital transaction chain is finally being mended. For years, real estate professionals have been able to manage transactions digitally, from start to close, with one exception: the transfer of earnest money. This creates a peculiarly analog moment in a sequence of events that otherwise occurs entirely online. That's not just inconvenient—it's less secure, too, and exposes your clients to the risk of fraud and identity theft. Fortunately, that old school method of collecting earnest money is now being digitized to match the rest of the transaction. In fact, you may have seen the headlines: major brokerages like Howard Hanna are adopting digital earnest money solutions like Earnnest. Even better, digital transaction companies like dotloop are integrating digital earnest money solutions right into their platform, so users can manage the entire transaction from one place. So how do digital earnest money solutions work, and how do they improve the transaction experience for agents, brokerages, and their clients? Let's explore. The Problem with Earnest Money Before solutions like Earnnest debuted, the process of collecting and depositing earnest money was time consuming: the buyer delivers a paper check to their agent, who gives it to the listing agent, who gives it to the Designated Trust Account Holder, who—finally—deposits it into a trust account. That's a lot of hands for a single check to pass through, and each exchange puts the check at risk of being lost or stolen. What's worse, many brokerages have been targets of earnest money scams where hackers spoof an email from the brokerage to the buyer with fraudulent wire transfer instructions. Not only does this mean missed deadlines and derailed transactions, but this can put brokerages at regulatory risk and subject them to legal liability. Fortifying the Transaction Digital earnest money solutions make the transaction more secure (and efficient) by moving the entire process online, from requesting the deposit all the way to deposit and completion. The process is simple, and can be completed in just a few steps. As an example, let's take a look at this process in Earnnest's integration with dotloop: 1. Send a payment request From within a transaction in dotloop, click Send Earnnest Request in the top right of your screen. You'll be prompted to log in to Earnnest, and once you do, information will be automatically populated into the request form. Next, add your escrow holder. If their name doesn't appear, you can invite them to join the transaction. Once they enroll, send the request. 2. Buyer receives alert and completes the process Next, the buyer receives an email and/or text prompting them to complete the earnest money request. All they need to do is confirm their identity, add a funding bank, and send the payment. Earnest then completes the process via a digital transfer with bank-level security. Once the buyer is done, the requesting agent receives an email notification. On average, according to dotloop, it takes agents less than two minutes to send the earnest money request, and 80% of buyers complete this process in under three minutes. That's potential hours saved over the traditional method of passing a paper check between multiple parties! The process is further streamlined when the earnest money solution is integrated directly into the agent's transaction management program. It promotes, as Earnnest President and Chief Operating Officer Russell Smith notes, simplicity of use. "If I'm a real estate agent or brokerage, and I'm evaluating a digital earnest money partner, a few of the things that I'd be looking for: simplicity of use," Smith says. "Is it a tool that, if I'm an agent, fits in my workflow? If I'm a brokerage, is something that I think my agents are going to be able to adopt? And really when you look at adoption … one of the ways we've seen to really increase that is making sure it's within their workflow." Learn more about dotloop's integration with Earnnest here, or watch this short webinar for a more in-depth look.
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EXIT Realty Expands 'My Smart Sign' Geolocation Technology
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RE/MAX to Deliver kvCORE Platform to 75k Agents Across the US and Canada
RE/MAX, LLC has partnered with Inside Real Estate to provide kvCORE at no additional cost to all of its company-owned regions across the U.S. and Canada. RE/MAX will also provide CORE Present, the award-winning CMA and presentation builder, CORE ListingMachine & Design Center, an automated print and digital marketing suite, and unlimited CORE Team accounts, a uniquely designed team solution built within kvCORE, ensuring all RE/MAX teams can operate with full autonomy to grow their own independent businesses. "RE/MAX is the world's most productive real estate network, as measured by residential transaction sides, and now RE/MAX agents in the U.S. and Canada will be equipped with the industry's most proven productivity platform, kvCORE," said Nick Bailey, RE/MAX President and CEO. "Inside Real Estate has the resources, scale, and vision to deliver innovative and proven technology solutions. We know they are the best partner to keep us moving at a pace that stays ahead of the market and the competition. They are the perfect choice to help power the next chapter of our technology journey." "We are proud to partner with RE/MAX, a brand well-known for supporting the highest level of productivity across its global footprint," said Joe Skousen, CEO of Inside Real Estate. "At Inside Real Estate, our tech is purpose-built to drive maximum results for every user, and we're excited to deliver these solutions tailored specifically to RE/MAX." Highlights of the enterprise-level implementation of the kvCORE Platform for RE/MAX include: High-performing IDX websites for brokerages, agents, and team with deep consumer behavior tracking and intelligent nurturing to convert more leads into customers The industry's most powerful built-in lead generation engine, helping agents and teams expand their pipeline with new buyers and sellers at no cost A personal, private CRM that keeps agents and teams in complete control of their database, while connecting them with their RE/MAX generated leads Behavioral automation that works to nurture contacts at every stage of their homeownership journey, creating 5-10 times more client engagement Powerful communication tools including dynamic email campaigns, mass-texting, CORE Video messaging, and a built-in mobile dialer to drive more high-value conversations Full RE/MAX branding, including mobile apps and tight integration to RE/MAX's proprietary systems, tools, and support resources In addition, RE/MAX will provide the following, fully integrated kvCORE add-on solutions: CORE Present, the fully interactive CMA and presentation tool which was recently awarded a perfect 5-star product rating by Inman News, helps agents win the listing, win the offer and wow clients every time CORE ListingMachine & Design Center, a fully automated listing marketing solution to effortlessly promote properties throughout the listing lifecycle. Plus, a newly enhanced digital and print design center for beautiful, on-brand marketing materials CORE Team Accounts, which unlock powerful team functionality including advanced team lead generation and lead routing, pond accounts with dynamic lead nurturing, team accountability tracking and more kvCORE Marketplace, a built-in and seamlessly integrated marketplace for premium add-on solutions and integrations like PropertyBoost, done for you lead generation, and more "RE/MAX's history is rooted in innovation and a commitment to excellence," said Alissa Harper, Chief Sales Officer, Inside Real Estate. "Their leadership team has taken a bold stance to continue that legacy and provide their network with the most proven, highest-rated technology solutions available. We're thrilled to be partnered with RE/MAX and excited to deliver our kvCORE Platform to their powerhouse network of franchisees, teams and agents." The uniquely RE/MAX instance of kvCORE will be delivered through a phased rollout beginning later in 2022 and continuing into next year for all RE/MAX affiliates in company-owned regions across the U.S. and Canada.
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Douglas Elliman Launches Elliman Showroom
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UpEquity and zavvie Join Forces to Expand Options for Home Sellers, Buyers
There are two enormous obstacles in today's real estate market: competing against all-cash buyers and the certainty of having a home to move into before you sell. Technology is helping buyers and sellers tackle these obstacles by enabling everyday home buyers to make all-cash offers and allowing sellers to buy their next home before selling their current one. At the forefront of this movement is UpEquity. A tech-enabled lender, UpEquity is revamping the mortgage process by removing barriers for both buyers and sellers. The Austin-based lender is announcing a new collaboration with zavvie, the nation's first real estate brokerage marketplace connecting broker-agents to buyers and sellers. This partnership will expand UpEquity's solutions to real estate brokerages with thousands of agents nationwide. Posting a growth rate of over 500% last year, UpEquity is available in 15 states — Arizona, California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, New Jersey, Oregon, Pennsylvania, South Carolina, Tennessee and Texas — with plans to add eight more by the end of 2022. By becoming part of zavvie's real estate brokerage marketplace, UpEquity significantly expands its ability to partner with top brokerages throughout the U.S. that use zavvie's modern marketplace. "Most people are stuck buying and selling a home the old-fashioned way, and UpEquity gives buyers and sellers the options they need to make their moves," said Tim Herman, CEO and co-founder of UpEquity. "Cash buyers are four times more likely to win a deal versus buyers with financing. And homeowners are much more likely to sell when they are certain they have a place to move into," he added. Herman explains that UpEquity "democratizes homeownership" by leveraging technology to create a modern real estate experience with less stress and more certainty. "Selling or buying a home doesn't have to be slow, complicated and uncertain," he noted. UpEquity provides zero-cost cash offers for well-qualified buyers, boosting purchasing power even for first-time homebuyers. Moreover, sellers can make a cash offer on their new home, then sell their old one. UpEquity, which also provides permanent financing, uses automated underwriting, powered by a proprietary blend of computer vision and algorithms that ensure low mortgage rates and fast closing — currently averaging 18 days. "UpEquity is at the forefront of lending innovation," said Lane Hornung, zavvie co-founder and CEO. "While disrupting the traditional mortgage process, they continue expanding partnerships with brokerages and real estate agents. UpEquity knows this is the best strategy to accelerating its continued success."
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Tap into RPR Commercial to Land More Closed Deals
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Dreaming of Places Far, Far Away: New Coldwell Banker Data Shows High Rate of Out-of-State Searches
This summer, as Americans enjoy their favorite activities to cool down, dreams of moving are heating up. Fresh data from the Move Meter on the refreshed coldwellbanker.com shows trends and insights into where Americans are dreaming of moving, giving sellers an informative, clear picture about the potential of listing their homes. In fact, 82% of all Move Meter searches to date were looking to move out of state. The Move Meter compares cost of living city by city. It was created by Coldwell Banker Real Estate as part of a suite of industry exclusive tools to allow consumers to dream of home and guide them to their new destination. Americans are on the Move (Meter) Going the distance: The average Move Meter search covered 1,015 average miles (about the distance of New York to Miami). Eighty-two percent (82%) of all Move Meter searches were looking to move out of state. On the flip side, Massachusetts had the greatest proportion of searchers considering staying in-state, with 40% of all searches from Massachusetts looking to stay loyal to the Commonwealth. Only about 13% of all searches were looking within a driving distance of 100-miles from their origin destination, with the highest proportion of moves being somewhere between 500 to 1,500 miles away (42%). Chasing Sunshine: While Midwesterners and Northeasterners are looking for warmer temps in the Southeast (38% vs 46%), Southeasterners, Southwesterners and Westerners all had higher likelihoods of staying local to their respective regions. Americans are dreaming of moving – but where to? Southern Charm: Austin, Texas, topped the chart as the most searched destination to move to, and had 46% more searches than the next closest destination. The top locale dreaming about moving to Austin is San Diego, California. So how does the move stack up? According to the Move Meter, the move from San Diego to Austin could be a smart move if you value job market strength. California Dreamin': 20% of searches from California were looking to stay in the Golden State. The top in-state searches looking to move somewhere else within California were from San Diego, San Francisco and Bakersfield. And for those looking outside of California, where were they dreaming about? Californians are looking to Texas, Florida, Tennessee and Washington overall, with Austin, Dallas, Seattle and Nashville having the greatest move appeal outside of California. Burnin' Up for Florida: The #1 state topping the Move Meter interest index was Florida with one out of seven of all Move Meter searches looking to move to the Sunshine State. The top states looking to soak up the Florida sun included New Jersey, California, New York, Illinois, Ohio and Massachusetts. Where in Florida are these searchers looking? Sarasota, Miami, Naples, and Tampa were the most popular searched cities. Floridians don't disagree – they, too, see the appeal, as they were one of the top states searching for destinations within the state as well, with a quarter of Floridian searches looking to stay in-state. The other top states Floridians are searching was North Carolina and Tennessee. Destination Dreams: The top 10 searched cities included Austin; Sarasota, Florida; San Diego; Denver; Nashville, Tennessee; Tampa, Florida; New York; Naples, Florida; Charlotte, North Carolina; and Seattle. Home sellers and buyers can visit coldwellbanker.com to find an agent and prepare for their next move to their dream home using the coldwellbanker.com/movemeter.
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Our Top 10 Most-Read Articles of June
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Get Ready: Real Estate is Coming to the Metaverse
You've undoubtedly been hearing a lot about the metaverse, especially since Facebook rebranded as Meta in October 2021. In this blog post, we're talking all things metaverse and real estate and answering your questions about this exciting but unfamiliar technology. What Is the Metaverse? In the simplest terms, the metaverse is a digital environment that's like the physical environment we live in now. It will most likely be a place you can explore just like our current universe: you'll be able to meet friends at your favorite hangout spot, go "traveling," shop, look at art, go to concerts, and more. In more complicated terms, what the metaverse really is hasn't been defined yet. According to Wired magazine, talking about the metaverse today is like discussing what the "internet" was in the 1970s when the building blocks for a new form of communication were being built, but no one really knew what that form of communication would look like in reality. The same is true of the metaverse. What space will it occupy? Where will it be stored? Who will control it? These are all questions we don't have answers to yet. So, stay tuned! What Technologies Are Used for the Metaverse? The building blocks of the metaverse are evolving and maturing. As technology advances, so too will these building blocks' applications and usability in the metaverse, and new technologies will emerge. The existing building blocks include: Virtual reality Augmented reality Cryptocurrencies Virtual Reality in the Metaverse Virtual reality (VR) is a computer-generated 3D environment users can explore and interact with. They usually interact with VR by using wearable technology, like a headset and headphones, that provides an immersive VR experience. They can also use controllers to help manipulate the environment they're exploring. The most common VR applications currently relate to video games, but the technology is finding applications in all sorts of industries where exploring a virtual environment could be useful, from virtual school field trips at world-famous museums to applications that allow architects to "see" the inside of a building they've designed before it's even been built. Augmented Reality in the Metaverse In contrast to the immersive world that is VR, augmented reality (AR) brings aspects of the digital world into the physical one. It might allow you to see something that isn't really there or provide extra information about something you actually can see. The viral game Pokémon Go is a popular example, while other new applications include using an app to see how a piece of furniture might look in your home or testing makeup on your face without going to the store. Cryptocurrencies in the Metaverse Experts are predicting transactions in the metaverse will be conducted using cryptocurrency. You've probably already heard of the most popular cryptocurrencies: Bitcoin and Ethereum. Perhaps you've even purchased some. Cryptocurrencies are virtual currencies (they aren't tied to physical assets, like gold) that exist on the blockchain, a distributed ledger technology. They're not maintained or controlled by central authorities like governments or banks. What Will People Do in the Metaverse? The short answer is…we're still figuring it out! Megan Thee Stallion, one of the most popular musical artists today, recently announced an entirely virtual concert tour, which suggests there is a future (and big market) for entertainment in the metaverse. Millions of people already gather in virtual spaces to play games like Fortnite. Companies and investors are betting that consumers will be spending a lot of time in the metaverse one day, and they're starting to stake their claim. In 2021, an individual famously paid $650,000 for a virtual yacht. Does this mean that consumers might one day buy houses in the metaverse? Maybe. There are already companies promising to sell or lease virtual real estate, and one digital parcel in Decentraland already sold for $2.5 million. To be continued! What Does a Brokerage Like Mine Have to Do About the Metaverse? Do you need to start making plans to open your own virtual brokerage in the metaverse? Not just yet. When you do, you can count on us to let you know. Experts agree that what we will all eventually know and recognize as "the metaverse" is still many years and billions of dollars of investment away. So, for now, you can rest easy. What Could Real Estate in the Metaverse Look Like? Even though you don't need to take action right now, you might be thinking what some of the applications of the metaverse might be for real estate. Let's let our imagination run wild and explore some possibilities together: Showings in the Metaverse During the pandemic, virtual tours took over to keep consumers and agents safe. But picture, one day, visiting a digital twin of a property you'd like to buy. You can walk around it exactly like you would if you were there, but in a virtual space. You can redecorate it in just a few clicks with renderings of your actual furniture to see how it'll look. You can put a virtual addition on it to see what it would look like. All from your agent's office (or your own VR suite at home). This could be particularly useful in the luxury market, not only because high net worth individuals might be likelier to be early adopters of the technology, but they're often touring homes thousands of miles away from where they call home. Closing in the Metaverse Imagine meeting with your loan officer, title company, notary, attorney, and any other stakeholders involved in your transaction in a virtual meeting room in the metaverse to complete all closing formalities in a virtual space? You could legally sign all closing documents, meet with all the parties involved, and complete the transaction from anywhere. Augmented Reality Home Searches Visualize having glasses you could wear that would show you which homes are for sale in a given neighborhood and display key information about them? Some apps are already providing features like this, and more are on the way. AR will make it even easier for homebuyers to find the information they need when they need it to find the right property to put an offer on. To view the original article, visit the Constellation1 blog.
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[Free Download] Data Security and Privacy Toolkit for Your Business
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How Agent Accountability Actually Drives Profits
Amongst real estate teams, accountability is often seen as an afterthought. But, if you really want to level up your business, accountability should be explicitly woven into your process and business plan. Accountability is defined as "the acceptance of responsibility for one's own actions — implying a willingness to be transparent, allowing others to observe and evaluate one's performance." Accountability is a valuable tool that team leaders and brokers can implement within their team cultures, but it's also an essential quality that single agents should adopt to build trust and boost productivity. Rather than being viewed as a punishment — where you need to get these tasks done, "or else" — accountability should be a motivator. Why Accountability Matters Strong accountability practices drive agents to perform better, helping them maximize their efforts and ensure that everything they intend to do actually gets done. When entire teams work together with accountability as a major focus, it's easier to collaborate effectively. The group can capitalize on everyone's best efforts, leveraging their collective power to increase production, transaction results, and client satisfaction. When individual agents dedicate themselves to becoming more accountable, single agents can improve their work-life balance by organizing their task lists and prioritizing how time is spent during the workday. Whether you're a team leader looking to make accountability a cornerstone of your team operations, or you're an individual agent that wants to achieve more, here are some tips for incorporating accountability into your real estate culture. Start Setting Specific, Actionable, and Trackable Goals Breaking down bigger goals into specific, smaller tasks that can be measured and tracked is an accountability best practice. If you map out each step that needs to be taken to generate the results you want, you'll be able to take baby steps towards the larger goal. This way, you can make sure that you and your team are on track. Goal Setting in 3 Simple Steps 1. Set an Overall Team Goal As a team, what volume do you want to achieve? How many units do you want to transact? Have a deadline in mind to help you determine how much time you have to meet this goal. 2. Set Individual Goals for Each Agent Next, break up your larger team goal into smaller, agent-focused tasks. If you're a single agent, your team goal will be your individual production goal. For teams, assign each agent an individual goal to help guide their efforts and ensure that the entire team is on the same page. Go to each team member and outline the goals being set for them. Giving them a minimum acceptable, midrange goal, and maximum attainable can help clarify expectations. For example, if you're looking for three units from each agent, the minimum acceptable may be two units, the midrange goal may be three units, and the maximum attainable may be five units. Make sure that you're talking to each agent about the goals being set for them. Ask them if they feel like it's realistic, or if they think it's a low-ball and that they can achieve more. This also gives team leaders the chance to talk to their agents and see if anyone needs help, more training, or tips to improve their work. 3. Step Back and Take a Bird's Eye View Once you've assigned roles to each of your team members based on your overarching team goal, take a moment to assess whether or not all of the bases are being covered. If you don't have the bandwidth to meet your goals, you may need to hire additional team members. Pro Tip: For teams, goal setting should be a collaborative process. In order to achieve team-wide goals, be realistic when establishing expectations for each agent. Make sure that the goals being set for each individual match their qualifications, skills, and talents. Streamline Accountability When you work with BoomTown, you'll gain access to your very own accountability dashboard. Documenting everything in your BoomTown database can help teams track progress, keep a current log of all activities, and make your CRM more effective with strong data inputs. Team leaders will be able to oversee and monitor agent activities, helping leaders determine which team members are thriving and which agents might need some help. Some brokers and team leaders even require that agents submit proof of tasks being completed before they are given new leads. To view the original article, visit the BoomTown blog.
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2 Tasks that Every Real Estate Marketer Must Review
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WAV Group Partners with Mark A. McLaughlin
As a Founding Partner of WAV Group, we take great pride in selectively adding only seasoned and highly successful real estate veterans to our team to deepen the support and counsel we can provide. We consistently seek ways to enable our clients to achieve their dreams of highly differentiated brands that deliver relevance, growth, market share dominance and profitability. Mark A. McLaughlin delivers on all of those traits – and more. First, he is a long-term colleague and friend of both Victor and I. We have been honored to be one of his long-term partners on his journey with Pacific Union to become the second largest brokerage in California – and one of the top brokerages in America. Those incredible results were not achieved by accident. McLaughlin's unique skills in inspiring his team to collaboratively build and follow his strategic vision have always impressed, and even amazed us. He knows how to pull together a team to make great things happen. Mark is a tough, but supportive leader and a highly effective coach. He genuinely loves people and wants to bring out the best in every one of them. Working with brokerages all over the country, McLaughlin has taught managing brokers and their teams how to outline strategic plans; he leads by walking around and staying close to the key people drivers of their businesses. We can't wait to introduce you to him so he can help you deliver incredible results for your businesses as well! Please see below for the full press release. Mark A. McLaughlin Partners with WAV Group Former Compass Chief Strategist and CEO of Pacific Union International, McLaughlin Brings Deep Experience to Global Real Estate Advice Arroyo Grande, CA – June 28, 2022 – Real estate entrepreneur Mark A. McLaughlin just deepened the bench for the Mergers and Acquisitions advisory team at the WAV Group. The industry's leading real estate consulting and research firm announced a partnership today with McLaughlin Ventures to provide expanded M&A services to brokerage firms, property management firms, technology firms and lenders in the U.S. In addition, the collaboration of McLaughlin Ventures and WAV Group is advising foreign investors in the U.S. residential real estate industry. McLaughlin, a strategic advisor to real estate industry CEOs, brings deep personal experience leading all aspects of strategic planning and M&A execution. McLaughlin's proficiency stems from his leadership across a dozen mergers and acquisitions as CEO and the largest individual shareholder of Pacific Union International. McLaughlin purchased the San Francisco-based real estate firm from GMAC Home Services in 2009 with sales of $2 billion and nurtured its expansion across the West Coast to sales of over $14 billion before selling to Compass in 2018. "Our partnership with Mark delivers a depth of experience that is unmatched in our industry," says WAV Group Partner Victor Lund. "This collaboration with our current team, including M&A veterans George Slusser and Finley Hair, brings a fresh perspective and innovation to The WAV Group's M&A consulting services." "Teaming up with Victor Lund and Marilyn Wilson, co-founders of the WAV Group, is such an exciting and strategic fit for me," says McLaughlin. "Their values, approach to client services and industry reputations are impeccable. Together with George Slusser, Managing Director of WAV Group M&A, our industry relationships, negotiating experience and operating experiences will serve our clients in an extraordinary way. The difference is experience." At WAV Group, the M&A Advisory Division offers a comprehensive range of quality services for clients. McLaughlin joins a team that has participated in over 300 acquisitions and mergers with purchase prices exceeding $1.1 billion. The Division handles a wide range of deals, ranging from small mergers or partnership buy-outs to the largest, most complex industry transactions. "Having Mark's experience on both the selling side and the acquiring side will be hugely beneficial to companies that will benefit from this strategic independent counsel," says Marilyn Wilson, WAV Group Founder and Managing Partner. "With record consolidation in the industry at a high, and senior leadership searching for executable succession plans, Mark's experience is key to meeting the motivations and expectations of our clients who need strategic guidance as they look to the future." About WAV Group WAV Group delivers innovative and effective guidance to help each of its clients continually evolve and expand. Specializing in the real estate industry, WAV Group is a full service consultancy and trusted advisor for many of the industry's most successful brokerages and Proptech and Fintech firms. Our key service areas are strategic planning, public relations, technology, research, recruiting, venture capital, and mergers & acquisitions. Visit us at www.wavgroup.com. About McLaughlin Ventures McLaughlin Ventures deploys strategic advisory services, based on decades of experience as a principal with balance sheet risk, to the real estate industry. Far different than a consultant, McLaughlin's operations experience is founded on real-time, in market, leadership collaboration, open communication, and a keen emphasis on fact-based decisions. McLaughlin Ventures has been highly effective in building dynamic organizations and developing successful strategic outcomes by establishing clear, measurable objectives for his team and clients. Visit us at mclaughlin-ventures.com. To view the original article, visit the WAV Group blog.
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Broker Platform Innovation Pays Off for Inside Real Estate
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[Podcast] Building a Recurring Rental Business with Yansey Valdes
In this episode of It's Closing Time, Yansey Valdes sits down with RentSpree CEO Michael Lucarelli to discuss the unique rental market, how to build a successful, recurring rental business, nurturing relationships with renters and landlords, and much more. Yansey serves as the Associate Broker at Julie's Realty based in Florida.  
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Investing in a Real Estate CRM? Consult These Tips First
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8 Books That Every Real Estate Pro Should Read
There's no doubt that the real estate industry is a challenging one to break into. However, having a better perspective of what to focus on is a significant step towards achieving success in real estate. Whether you're a seasoned broker or a novice real estate agent, the eight books listed below are among the must-read for real estate professionals to understand what strategies work when investing and obtain valuable insight into business operations. 1. Building a StoryBrand, by Donald Miller In real estate, much of it is about telling stories. Whether it's the journey of a new house or the story of your firm, there's always a story to tell. Unfortunately, business owners these days find it almost impossible to break through the noise to connect with their consumers successfully. Donald Miller, New York Times bestselling author and marketing expert, discusses his proven methodology for real estate agents in this book. One of the most common methods to set the tone for communication and express your brand's image to clients and prospects is the StoryBrand style. If your clients can't tell what you can do for them, you will miss out on possible sales, the ability to engage consumers, and so much more. In Building a StoryBrand, Donald Miller trains marketers and company owners to leverage the basic characteristics of compelling stories to develop their businesses. His proven strategy has served several firms, helping them gain a substantial competitive advantage. 2. Leaders Eat Last, by Simon Sinek Picture a world in which practically everyone wakes up excited to go to work, feels valued and trusted all day, and returns home satisfied. Today, many successful firms are led by excellent leaders who cultivate environments wherein people organically collaborate to be the best they can be at their job. To establish and maintain a successful, unified, and committed brokerage team, leadership should inspire trust and instill a sense of worth in each team member. Using ideas from military, business, and government leaders, in Leaders Eat Last, Sinek suggests that companies can effectively thrive only when they develop an environment of safety and teamwork. 3. Dare to Lead, by Brené Brown Dare to Lead, named one of the best books of the year by Bloomberg, analyzes how bravery and courage can improve a corporate brand and motivate employees to push themselves beyond their comfort zones to reach their goals. This easy read will help readers, especially real estate professionals, establish their brand and maintain a dynamic team. 4. The Ten-Day MBA, by Steven A. Silbiger Do you wish you had more time to go back to school and study the ins and outs of running a business? The Ten-Day MBA is an easy-to-read review that covers the most recent subjects taught at America's best business schools, from corporate ethics and compliance to financial planning and real estate to leadership and negotiation. This international bestseller compiles the popular lessons taught at Stanford, Harvard, the University of Pennsylvania, Northwestern, the University of Chicago, and the University of Virginia. In addition, this book has helped many real estate practitioners gain confidence and basic knowledge and resources that they use repeatedly. 5. How to Win Friends and Influence People, by Dale Carnegie Read Dale Carnegie's How to Win Friends and Influence People. The phrase, "Real estate is a relationship business," is true in this case. The ability to put oneself out there daily in a business built on connections is essential for a new practitioner in this industry. Real estate agents can have all of the technical knowledge in the world, but if they cannot effectively express their ideas, they will have minimal success in real estate. 6. Think and Grow Rich, by Napoleon Hill If you are a real estate practitioner aspiring to build a real estate empire, Think and Grow Rich by Napoleon Hill is the book for you! If you rely just on building your real estate expertise and don't invest in your intellect, you'll have plenty of money and most likely lose a lot too. Think and Grow Rich has been termed the "all-time great motivational text." This is because the book was the first to ask the question, "What makes a winner?" Today, Napoleon Hill, the guy who asked the question and listened for an answer, is among the world's most outstanding winners. When our net worth increases through real estate, investing in stocks or business, our mindset is what determines what we can maintain and expand in the foreseeable future. Thus, real estate agents must invest in their minds. 7. The Mindset, by Carol Dweck This book explains the distinction between a fixed mindset and a growth mindset. With a growth mindset, you have to believe that you will learn, grow, and improve with the proper motivation and effort. On the other hand, with a fixed mindset, individuals believe that success has a predefined limit or a fixed set point. In real estate, agents either have a growth mindset or a fixed mindset. For example, when agents avoid uncomfortable situations or difficult tasks, they are displaying a fixed mindset. When they go out of their comfort zones, the reverse is true. With a growth mindset, agents take on complex tasks and challenge themselves in unfavorable situations. The Mindset is a must-read even for those who have been in the real estate industry for several years. 8. Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones, by James Clear According to several experts, keeping good habits and changing bad ones are the keys to achieving success in real estate. Even while it appears to be so straightforward, the difficulty is that it is all too easy to lose sight of the goal and slip into poor habits. Real estate agents can succeed in this challenging industry if they learn and prospect daily. The most challenging part about habits is that they appear insignificant until they become impossible to break. Good habits also take effort. Good habits need patience, particularly in real estate. To succeed in real estate, you need to develop good habits quickly. Atomic Habits will help show you how. Final Words As a real estate professional and a businessperson, reading is vital for your personal growth and business growth. There are many ways to get your daily dose of reading. So choose a method that works for you. Whether it be audiobooks in the car or setting time aside to read, decide on some books you intend to read and make sure you follow through on your commitment. Read and learn, not just for your knowledge, but your hunger for more! To view the original article, visit the Realtyna blog.
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Despite Layoffs in Headlines, MooveGuru Continues Its Expansion
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Slow Searches? 4 Simple Steps to Optimize Your Web Browser
Is your internet experience slow, yet you have a speedy connection? A sluggish web browser may be causing you problems. Browsers are so ubiquitous we take them for granted. Until we can't because we discover they are slowing us down. Nowadays, websites contain more complex content than ever: images, video, audio, and other elements that can decrease your browser's speed over time. Unfortunately, you may not realize it until you find your browser stops working correctly. But some methods can improve browser speed and keep it that way. Today, two browsers have more than 1 billion users: Apple Safari and Google Chrome. These web browsers are likely an indispensable part of your operating system. Browsers allow you to manage your email, post on social media, and even write, edit, and store your work documents. Here are four things brokers and their agents can do to optimize their web browsers and improve their online productivity: Delete Cache The more you surf the web, the more web pages that your browser will cache – or store locally – to accelerate your internet experience. Your cache builds up when you visit new websites. Eventually, an overload of web data can noticeably slow your web browsing experience to a crawl. A simple fix is to click on your browser's settings and find the "Clear browsing data" option, which will allow you to select and delete data that may be clogging up your browser. Right afterwards, you may see your internet speed drop a bit, but will soon be back to normal. It would help if you also made it a habit to clean your cache every few months to maintain your browser's optimal speed. A hidden benefit of clearing your cache: Certain webpages may also contain hidden malware that could wreck your computer. Deleting your cache helps you remove potentially harmful files from your system. Update Your Browser Usually, your web browser will automatically update itself to the latest version. But there are times when technical issues prevent that from happening, forcing you to update it yourself manually. A best practice with web browsers is to confirm automatic updates whenever prompted. New updates often fix recently detected security issues, offer new features, or improve browser performance. It's also good to double-check that your automatic updates are on for your browser. The process is different for each browser and type of computer operating system (Mac or PC) you are using. If you need assistance, contact Tech Helpline, and an analyst will walk you through the steps. If you have not regularly updated your browser, you may have to install a brand-new version from scratch instead of updating it. You'll know you have an old browser when websites don't display everything on your older browser. Perhaps the most significant incentive to keep your browser current is the older your browser, the more vulnerable it becomes to security issues. Viruses and malware can slip by. So keep your browser current to ensure hackers won't steal your info, wreak havoc on your email or social media, or worse, take control of your computer. That's why it is always better to update now than update later. Less Tabs = More Speed Learning to manage the number of tabs you have open is vital in making sure you have an optimal browsing experience. The more tabs you use in your browser, the slower the speed will likely be. While your web pages may load swiftly with a single tab open, they can start to slow down when you have an increasing number of tabs. Plus, the most popular browsers purposefully slow down tabs that are not in the foreground and can load up to 20 times slower than the tab you are currently using. A rule of thumb is only to have a few tabs open to improve your browser performance. If you need to access more websites quickly, it is better to bookmark the links you need. Remove Unneeded Browser Extensions If you have cleared your cache, are using the most recent version of your favorite web browser, don't have any extra tabs open, have a speedy internet connection, and you still have a poor browsing experience, the source of your problem might be a browser extension. A browser extension is a small piece of software that adds a specific function or capability to your web browser. Also called a plug-in, extensions can improve your web experience. AdBlock is an extension that helps you filter out unwanted content. Online shopping browser extensions such as Honey, Capital One Shopping, or American Airlines AAdvantage eShopping are designed to save you money or earn you miles. But sometimes, these extensions can cause a conflict. The easiest way to see if extensions may cause a web glitch is to delete them one at a time and restart your browser. Again, feel free to contact Tech Helpline if you need assistance. As a benefit to 725,000 Realtors, odds are Tech Helpline is your member benefit at no additional cost. As a reminder, Tech Helpline is just a click, call, or text away. On the go? Take us with you! Download the Tech Helpline mobile app available on Google Play and the App Store. Search "Tech Helpline." Other related topics of interest: Smartphone Running Slower? Here Are 4 Helpful Tips Top Tech Issues Every Real Estate Pro Faces Tech Helpline Tips: Is It Time to Update or Replace Your Computer? Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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[Podcast] Technology that Empowers with Jonathan Lickstein of LoKation Real Estate
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How to Leverage YouTube for Maximum Real Estate Brand Exposure
Are you on YouTube, the internet's second biggest search engine? Maybe you should be! Home buying goes digital Back in 2012, the National Association of Realtors reported that nine out of 10 people used the internet at some point when buying a home. Today, it's safe to say that nearly everyone is looking for homes online. When someone in your market searches "homes for sale in...," you want them to land on your website, not someone else's. The first stop for most people searching for properties is a search engine. Search engines use complex algorithms to determine what online content is relevant, whom it should be shown to, and how. In addition to being complex, these algorithms are a closely guarded secret and are evolving all the time. Creating content to convince algorithms to rank your page higher is a process known as search engine optimization, or SEO. The secret to better SEO SEO experts agree that video is one of the easiest ways to improve your SEO and search engine ranking. Videos get users to dwell on your page longer, increasing important ranking metrics. YouTube alone has over a billion users, nearly 30% of all internet users around the world, and logs three billion searches per month, making it the second-most searched site after Google. By attracting even a tiny sliver of those viewers and searches, you will boost traffic to your website and listings. For real estate professionals, that means more (and better) leads, more sales, and more revenue. There's one problem: creating professional quality video content is time-consuming and expensive. Plus, your agents are already working hard to find listings, drum up leads, and close deals—not to mention market themselves in other ways online. Asking them to add yet another task to their already busy schedule will make it a hard sell. What if there were a way to automate video creation and posting so agents didn't have to think about it? A win–win for your brokerage With the Paradym Marketing Suite, video marketing doesn't have to add to your agents' workloads. With this tool, you really can set it and forget it, and eye-catching videos start posting all by themselves. Let us tell you how it works. Agents already do a lot to secure a listing. They meet with sellers, write impeccable property descriptions, take jaw-dropping photos, and increasingly use their smartphones to take videos, which they enter into their MLS. Once a listing goes live, they typically don't have time to splice together a video, add a voiceover and soundtrack, and upload it to YouTube. Most brokerages don't have a video editor who can do this work for them, either, except maybe for the most valuable luxury listings. This is where Paradym comes in. Our tool takes everything the agent added to the MLS and creates a professional quality video with transitions, voiceover, soundtrack, custom branding, and more, then posts it wherever you choose, including your company YouTube channel, agents' individual YouTube channels, social media, and even a customized property site. The video description features key information from the MLS plus a comprehensive list of backlinks to social media profiles, agent and company websites, and more. What does this mean for you and your brand? The combination of quality video content and backlinks means search engine algorithms will know you have an active online presence and lots of valuable content, boosting your search engine ranking. Better rankings mean happier agents and higher commission revenue, helping build your reputation in your market. Better yet, offering the very best tools helps you hire and retain the very best agents to help you grow even more. To get started with Paradym and begin building your brand with YouTube videos, get in touch with us today. To view the original article, visit the Constellation1 blog.
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Digital Dangers: 4 Ways Your Agents Can Keep Their Clients' Data Safe
Last year, 22 billion personal records were exposed by more than 4,100 publicly disclosed data breaches, according to QuickView. That's up 10 percent in just one year. High-profile breaches included LinkedIn's exposure of 700 million users' data and the more than 100 million Android users whose names, email addresses, dates of birth, passwords, and payment information were among the data leaked. Protecting the personal information of your agents and their clients is an ongoing challenge for real estate broker-owners. Here are four ways you can help keep personal data safe: 1. Only collect the client information you need. It's a simple rule. The less information you have for a client, the less information you can expose. Agents should review the data they collect, particularly if it is marketing versus transaction-related, and make sure they need – and are using – the additional information collected. For example, agents should carefully review any website forms that clients or potential clients complete and audit the data they have collected. And fortunately, the advantage of using a digital solution like Form Simplicity for transaction management is that information is not only securely stored, it also only collects the information required for each transaction. 2. Limit where you store client information. Agents don't always keep all their client information in one place – but they should. That's another great advantage of using a digital transaction management solution: everything is organized and securely kept in one place for each client. Backup protocols for these platforms follow industry best practices, so you can feel confident all data is safe and secure. Also, remember that keeping client information safe isn't limited to data stored online. Agents need to secure any physical documents as well. For example, a personal data breach can be caused by improperly disposing of client files that are thrown away instead of being shredded. 3. Limit access to sensitive information. A great question every agent should ask is, "Who can gain access to my client data?" Are their passwords on a sticky note in an unlocked drawer or under their desk pad? If they still use paper files, do they lock their file cabinets when they are not at their desk? Have they ever shared a password with a colleague or admin? Making sure all physical files are always secure 24/7 may not be achievable, and this is where technology helps. Digital transaction management users know who has access to what data, and those settings are often in the broker's control. Using this technology gives everyone an added layer of bank-grade security and protection. 4. Use smart passwords. Everyone hates having to remember dozens of passwords. A password manager can be the solution. Programs such as LastPass, 1Password, Zoho, or Keeper can help protect your client's data. How vital is better password protection? Most people use a variation of their basic password structure, modifying it for use by repeating the same core elements. Passwords also are most commonly based on a pet's name (15%), the name of a family member (14%), or a significant date (13%), such as a birthday or anniversary. The most common passwords are super simple. On the dark web, the top five passwords were 123456, 123456789, Qwerty, Password, and 12345. Has your information been shared? Unfortunately, for tens of millions of Americans, that answer is yes. Your goal is to do your best to avoid contributing to data breaches. For perspective, you can check haveibeenpwned.com to see if your email or phone has been publicly exposed – including the number of leaks. If you need help setting up a password manager – and have access to Tech Helpline – reach out for support. Finally, think about having a response plan if the worst happens, and a client's data is exposed. Again, it is crucial to create a complete account of what occurred – and the steps taken to prevent it from reoccurring. Other related topics of interest: 5 More Problems that Form Simplicity Helps Brokers Resolve 4 Ways a Digital Transaction Management Solution Can Help Agents Close Faster Why You Should Call Tech Support First, Not Last Top Tech Issues Every Real Estate Pro Faces Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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Why Lead Engagement Should Be a Top Priority
For many years in real estate, the hottest topic (and No. 1 demand from real estate technology companies) has been lead generation. How can I generate more online leads? What sources should I use? And how can I lower my cost per lead? Let's flip things on their head a bit and cover why lead engagement (or lead follow-up) should really be the star and your top priority. Lead Gen… and Then What? Lead generation is important, but with a great wealth of leads comes great responsibility. As more new leads register on your site, the time you are required to spend responding, engaging, and qualifying those leads goes up. And that time is incredibly important if you want to actually convert the leads that you've generated. How important is quick and effective lead engagement/follow up? 90% of real estate agents will give up on a lead after the first four touches, despite the fact that 70% of the time that lead will go on to buy a home within the year, just with a different agent. (NAR) 80% of prospects are deemed "bad leads" by sales teams, and yet still go on to purchase within 24 months (NAR) Responding instantly to inquiries can increase lead conversion rates by up to 391% (Zillow and MIT) We live in a culture of instant. The best and most successful businesses have adapted to those consumer demands and not only meet consumer expectations but exceed them by anticipating needs. When Sara Homebuyer is browsing properties on your site, that moment is your best chance of connecting with her, getting her attention, and moving her further down the funnel to having a conversation with you. But, let's be honest, sometimes it's too much for a busy real estate agent to handle. Many default to hiring an Inside Sales Agent, which can work quite well. However, there are limitations: the time and expense of hiring and training, plus they're still only available 40 hours per week (leaving leads who register outside of those hours waiting for a touchpoint). Another option is using a system that automatically responds on your behalf using a bot or AI technology. What's the downfall there? Real estate is a business of people. It's all about making connections, showing your value, and guiding your clients through the experience of buying or selling their home. 86% of consumers prefer communicating with humans over chatbots. [Forbes] So, when it comes to the first point of contact with a lead, we recommend putting your best foot forward and making the impression your business deserves. Technology and Lead Engagement How do you ensure that: Your leads are contacted and qualified quickly (24/7) Your leads are getting the right message at the right time Your brand is accurately represented Your leads get white glove customer service Agents are not glued to their desk…? Enter the lead concierge service. Lead concierge services, like Success Assurance from BoomTown, handle lead engagement and follow-up for you. They make sure the critical first point of contact happens when and how it should, while allowing your agents can focus on more "dollar productive activities." To view the original article, visit the BoomTown blog.
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Realogy Completes Transformation to Anywhere Real Estate Inc.
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[Podcast] It's Closing Time: Maya Tuvia of Coldwell Banker
In this episode of It's Closing Time, Maya Tuvia sits down with RentSpree CEO Michael Lucarelli to discuss her already impressive 8-year career in the real estate industry. In that time, Maya has amassed incredible experience in property management and representing home buyers and sellers through her firm, 365 Management Group. As a RentSpree power user, Maya leverages rentals to build her network of potential home buyers as well as utilizing various technologies to streamline and service a robust database of clients. Additionally, as a woman in real estate, she touches on the challenges and opportunities that women have in the industry to make an impact on the business and leadership positions across the board.
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zavvie Launches Expanded Report Covering How Innovative Buying and Selling Services Are Changing Landscape of Real Estate
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How Could Your Photos Enter Listing Data for You?
Did you know that digital photos shot with a smartphone or a digital camera capture more than just the image? Today's photos contain information called metadata that is individually created with each image. This data can include a plethora of details, including the size, dimensions, and, most importantly, the location. The day and time of the photo are also generally included. What this could mean for real estate agents and professional real estate photographers is incredible. Think about what it would mean if you never had to enter listing data into your MLS again. It would save you time and increase your productivity. That's the idea behind the early work and testing of exciting new technology being done throughout the real estate industry today. A hot new startup, Restb.ai, is one of the leading tech firms in the emerging computer vision space. Power of computer vision Already Restb.ai is processing over 10 million photos a day. They use both computer vision and AI to "see" each image and then can automate tasks. Combine this information with the metadata already in digital listing photos, and you can start to see the potential. MLSs are already jumping in and exploring the possibilities. Greg Moore is one of the early adopters among MLS technology leaders who began looking into the idea that you could use photos to automate listing entries about three years ago. Greg is Chief Technology Officer at Regional Multiple Listing Service, Inc. (RMLS), of the largest MLSs in the Pacific Northwest. He started a small test with Restb.ai. They sent over some URLs connecting to photos to see what would come back. "In our pilot, we sent them URLs; we didn't send them pictures. And I mean seconds later, we got the content," Greg said. He explained that once the photo has a "geocode" – when you can determine its location down to the property address – you can bring in all the other information found in public records. So, for example, you could connect to tax data and autofill that content, populate the address, perhaps see the property's transaction history, what the local school district is, and a lot more. Greg admits his interest in seeing the photo become the first step in listing data entry is self-serving. "Selfishly, as an MLS, we want to be the first point of entry." Automated photo descriptions Restb.ai is doing more than just helping to channel that photo metadata into practical use. Their computer vision can create the content to describe each listing photo. In addition, their technology can classify by room type, identify home features, and even analyze the condition of the room – all from listing photos. "What (Restb.ai) are doing with computer vision is just the beginning," Greg said. He points out that technology is getting faster and more intelligent, particularly AI, machine learning, and computer vision. Power of photos Successful real estate agents have long known the benefits of using great listing photos, and research backs them up. For example, 61% of brokers believe high-quality photography is "crucial," and another 31% think real estate photographers are "important" to selling homes. However, past research shows that only 15% of homes use high-quality photos, according to Photography for Real Estate statistics. While 68% of agents believe professional real estate photography helps their brand, and more importantly, pro photos help them sell more homes and sell them faster. About 32% of homes with high-quality photographs sell faster than those without real estate photography in a typical market. On average, homes with a single photo spend 70 days on the market, while listings with at least 20 high-quality images in their listing description sell within a month. According to the National Association of Realtors, 72.2% of Realtors agree that high-quality real estate photography helps them win more listings. In addition, houses with aerial footage and high-quality photographs sell 68% faster than those without similar visuals. Perhaps the most crucial reason agents who don't use professional real estate photography should: agents hiring professional real estate photographers earn twice as much in gross commission income as others. Agents remain at the center Automating, extracting, and leveraging listing data using photos doesn't mean that the agents will have to give up control of the process. Greg at RMLS says one could create a queue where photos are uploaded, and the listing data is created along with the photos' descriptions for the agents to review, edit if needed, then approve and post. He noted that some agents likely already share their MLS access credentials to save a step with the photographer uploading the photos directly. "(Agents) want the ability to select the order," Greg noted. Finally, Greg argues that MLSs are likely to be at the forefront of implementing this new technology because of the need to maintain quality data. He notes that at RMLS, their business rules assure the quality of the data is already built into the listing content, and he does not see that changing. As for the impact that computer vision, along with AI and machine learning, will have in increasing the value of the listing photo, Greg said, "Every iteration makes it smarter and better. So, if it's not here, it's coming, and it's coming quickly," he added. Joe Jesuele is the founder and CEO of HomeJab, a leading on-demand professional real estate photography and video marketplace for real estate pros and architect of the real NFT Marketplace. A real estate entrepreneur, internet efficiency innovator, and passionate problem solver, Joe is one of the nation's top real estate visual content experts. Today, he oversees an operation that has delivered more than 4,000,000 images to help agents sell and rent more than $35 billion in listings.
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Digital Transformation Helps Commercial Real Estate Firms Offer Flexibility and Convenience
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Lone Wolf Launches Overhauled Transactions (zipForm Edition)
Lone Wolf Technologies announced the launch of a new forms solution for Lone Wolf Transactions (zipForm Edition). The solution will be rolled out nationwide, market by market, starting today. Lone Wolf's new forms solution is the first of its kind. It brings forms, documents, contacts, offer details, listing details, and signings together into a single, intuitive interface, while harnessing machine learning technology to improve contract authoring and to make intelligent suggestions. A core component of the member benefit Transactions (zipForm Edition), and natively connected to eSignature solution Authentisign, the new forms solution will increase efficiency and improve accuracy throughout the entire authoring and signing process for agents, brokers, buyers, and sellers. "Our forms solution has long set the standard in real estate, and I'm proud to say we've raised the bar today," said Jimmy Kelly, CEO and President of Lone Wolf. "Agents can now work faster than ever with all their documents, signings, and tools in one place while the technology provides suggestions along the way. This is a massive step forward in our mission to bring the best tech to the industry and simplify real estate transactions for all." The new forms solution has been completely reimagined to include new features such as: A unified workspace – Fill out multiple forms at once; see documents and transaction, contact, and offer details in the same place Intuitive forms – Auto-populate information from parties, listings, and offers Forms recommendation engine – Intelligent suggestions based on past transactions Modern interface – Completely redesigned UI focused on zero learning curve Clause variables – Create and personalize clauses The new innovations are the result of a multi-year design and build process, in which thousands of agent customers validated the features required for a compelling digital experience. "The new forms editor is a game changer," said Renee Greenwell, Realtor at Keller Williams Realty Falls Church. "I can now easily edit all my documents for a given transaction at once and add any that were missed. I can change the order while updating parties and details without switching in and out of the [forms] window." Forms have been the backbone of Transactions (zipForm Edition) since 2015, when the solution was initially provided as a national member benefit. Since then, Lone Wolf has grown Transactions into a comprehensive transaction management solution by introducing new product features, connecting it to the company's advertising, CMA, CRM, and back office solutions, and integrating it with leading providers of digital home warranty, title insurance, and more. Soon, the company will also bring the newest version of Authentisign into Transactions (zipForm Edition), a solution which features the same groundbreaking technology as the new forms editor. Together, these two solutions will go a long way to modernizing not just the forms and signing process, but the entire buyer and seller journey. "Real estate has moved from fragmented point solutions to digitally connected experiences," said Sean Wheeler, CTO of Lone Wolf, "and transactions are the heart of it all. With forms connected to signings, marketing, client management, and ancillary services, Transactions is the only solution in real estate that can provide a complete—and completely connected—experience from start to finish."
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Our Top 10 Most-Read Articles of May
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Buyside Rebrands to Percy and Snags $10 Million in Capital for Expansion into Mortgage
WAV Group has been a tremendous fan of Buyside since the company's launch. The product allows brokers to leverage their home buyers to pitch home sellers. During a listing presentation, agents share their seller home marketing plan – but with Percy (formerly Buyside), brokers deploying this product have an unfair advantage. The service allows the broker's agents to show the seller how many buyers the broker has for their home today. The bird is in the hand, not the bush. As firms deployed Percy, they also recognized a significant attachment rate for affiliated services like buyer mortgage prequalification, insurance, etc. Percy deepened the relationship with the agent, the loan officer, and the consumer during the buyer journey. It is these very seeds of discovery that stimulated the company to expand into offering their service to mortgage companies. Capping off the launch plan into mortgage is the name change to Percy, and $10 million in investment to deploy staff in additional product development, marketing, and sales. Please see the full press release here. To view the original article, visit the WAV Group blog.
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The Top 3 Back-end Integrations for Teams and Brokers
We recently highlighted software integrations that can save real estate agents time and money. While there is some overlap, brokerages and real estate teams have different needs, especially when it comes to handling back-end issues like commission structures and accounting. Which integrations are most useful for brokerages and teams, and how can they help streamline your business operations? Let's explore. What Can Back-end Integrations Do for You? As we stated previously, the transaction is the core of any real estate business, so using your transaction management platform as the hub of your integration efforts is an efficient strategy. Before we dive into specific apps, let's look at what integrating your transaction management and back-end solutions can do for your business: Automate commission disbursement upon close of transactions Simplify year-end accounting, including generation of 1099s Allow agents to "subscribe" to a personal data feed that simplifies their own accounting Keep agents aware of issues like missing items, payouts, or deposits Simplify compliance and the document review process Track profit and loss per transaction Give agents access to their performance and payment history And more! The Top 3 Back-end Integrations for Brokers and Teams Now, let's explore specific back office apps and what they're capable of when integrated with your transaction management system. To help us illustrate these examples, we'll use dotloop as our sample transaction management platform, because it offers over 75 integration partners and is one of the best-integrated technologies in the industry. According to dotloop, the most popular back-end integrations for brokerages and teams are the following: MoxiWorks MoxiWorks offers a suite of tools for real estate professionals to do everything from managing clients to handling accounting. MoxiWorks' client engagement platform, MoxiEngage, integrates with dotloop to automatically include the transaction within the lead-to-close sales flow. Agents can create a dotloop transaction (known as a "loop") within MoxiEngage, submit documents for review, and see task checklists from the transaction embedded within MoxiWorks' broader sales flow checklist. MoxiBalance is the app that resulted from MoxiWorks' acquisition of accounting solution Reeazily in 2021. This integration automates commission payments upon a transaction's close and lets users manage escrow deposits. Transaction data can also sync to MoxiBalance to give brokers insight into agent performance. Loft47 Loft47 is a commission management app that can import all parties, financial information and documents from a dotloop transaction. This allows commissions and splits to be automatically paid out upon close, and at year end, enables 1099s to be generated with ease. In the midst of a transaction, the Loft47 integration keeps agents and brokers aware of issues like overdue items or transactions with lingering deposits requiring payouts, thanks to synced documentation and checklists. QuickBooks QuickBooks is a heavyweight accounting app leveraged across industries of all kinds. Within real estate, the QuickBooks-dotloop integration allows for standard automations like commission disbursements, earnest money management and 1099 creation. The integration also lets brokers track expenses that aren't typically included in a transaction management app, giving brokers insight into their profit and loss per transaction and per agent. See what other back-end integrations are available to brokerages and teams here. To learn more about dotloop, visit dotloop.com.
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EXIT Realty Supports Creative Solutions to Help People Afford Homes
With U.S. housing prices rising exponentially faster than incomes, EXIT Realty is driving creative solutions at local, state, and even national levels to make housing affordable for all. Recent reports show stark disparities between people's income and the cost of homes. The median sales price of homes nationwide has nearly doubled in the last decade, to about $408,000, while incomes from 2010 to 2020 increased just 15%, to about $67,500. That means buying a home is more challenging than usual. The traditional rule of thumb is that a home's price is about two and half years of income. Now, on average, it's six times a person's annual income. "Over the last 30 years, the median income really hasn't gone up that much for a household or a family, compared to how much housing and the cost of living have increased," said Tami Bonnell, Co-Chair of EXIT Realty Corp. International. "On top of that, housing prices increased even more during the pandemic and rent costs are higher in many places than owning homes. Simply put, safe, affordable housing is an urgent need." "However, as we look around America, there is hope for solutions to this problem, and at EXIT Realty, we are helping to lead these creative solutions that can get more people into homes they can afford." Individual real estate agents can make a difference, Bonnell said, such as EXIT's Corwyn Melette, broker and owner of EXIT Realty Lowcountry Group in North Charleston, South Carolina. Melette grew up in the rural South at a time when tobacco farming was declining and military bases closing, so he has been dedicated to finding affordable housing solutions and helping people build the dream of homeownership, especially first-generation homeowners. In a webinar interview with Bonnell, as seen below, Melette shared teaching moments, including the importance of exposure through experience, the first places people should look for affordable housing options, success stories and next steps. Bonnell also points to bigger system-level fixes, like a California Association of REALTORS'® plan, in partnership with various nonprofits, to close the gap that impacts the state's underserved communities regarding homeownership, and the National Association of REALTORS' call for measures to develop affordable housing. EXIT also supports measures to encourage the construction of what Bonnell calls the "missing lane" to homeownership: the multi-family duplexes, triplexes, four-plexes, and townhomes, traditional affordable starter homes that have dropped out of favor with builders. Local and state governments can promote their construction with remediation, zoning changes, financing adjustments, tax credits, and other programs, Bonnell said. "We're extremely encouraged by the creative solutions we're seeing enter the marketplace and by seeing organizations join together to create affordable housing," Bonnell said. "We're also proud of our real estate professionals who are educating potential buyers on financing the homebuying process in their local communities and helping them become homeowners. EXIT was founded on the idea of helping people — both our agents and their clients — to live their dreams, and so we are dedicated to homeownership, the traditional number one way to build true family wealth and stability."
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Big Data Solves the Lead Quality and CRM Problems in Real Estate
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Which of These 3 Reasons Convinced You to Use THE Software Tool Brokers Encourage Most?
When the National Association of Realtors asked real estate agents last year to rank the technology tools their brokers offer that they were most satisfied with, electronic signatures or esigning technology was at the top. Moreover, NAR found the number one software tool that brokerages most often encourage their agents to use is esigning (83%), ranking higher than Comparative Market Analysis (CMA) software (82%), electronic contracts/forms (80%), or even the Multiple Listing Services (79%). According to NAR research, in 2016, esigning wasn't even a top-five technology. However, today, one in three agents (33%) collect esignatures daily or nearly every day – another 44% use esigning at least a few times a month. Why has esigning emerged as an agent's go-to tech? Three reasons have helped propel esigning to the top. 1. It's a time-saver, eliminating waste: "Time is money," Benjamin Franklin wrote in 1748, and this adage still rings true. Before esigning, agents wasted enormous time and productivity chasing down physical or "wet" versus "digital" signatures. Before esigning, think about the total waste caused by missing signatures. With 5-6 million home sales transactions a year, there are 10-12 million "sides." If a single signature was needed in only one in 10 transaction sides, more than 1 million clients would need to be tracked down. That's likely tens of millions of miles agents spent in their cars chasing down clients for signatures, a waste of time. The negative impact on the environment? The EPA says the average car emits about 404 grams of CO2 per mile. So, one million miles would generate over 445 tons of CO2. And the total time wasted? At least hundreds of thousands, if not millions of hours, collectively. Clients must sign and initial dozens of documents during a real estate transaction. It was easy, before esigning, to miss an initial or signature. But esigning with smart documents means never having to miss a signature or initial again. Agents use esigning because it saves them and their clients time as the tech is incredibly accurate. Franklin was right: time is money. 2. It's ultra-convenient: The pandemic and working remotely accelerated real estate agents' learning curve to embrace digital transactions fully. Offering esigning was no longer a luxury that gave clients flexibility. It became a necessity. Every client could now remotely sign when and from where they wanted. Offering the convenience of esignature technology means they also could sign on any device: their mobile phones, a tablet or a laptop or desktop computer – from just about any place a client could get an internet connection. Agents use esigning because it is convenient for them and their clients, and agents never have to worry again about their clients taking a last-minute vacation or being in two different places simultaneously. 3. It's safer: In the early days of esigning, many agents didn't trust digital signatures. Conventional wisdom was that somehow, digital signatures were not as secure as wet signatures. However, just the opposite was true. It's much easier to forge paper documentation and signatures than to hack digital documents or alter esignatures. With reputable providers like Form Simplicity, bank-level security is built into esignature software, on par with what the Federal Reserve uses for cybersecurity. Digital files for real estate transactions are incredibly well encrypted. That protects the seller, the buyer, their agents, and everyone else with an interest in the transaction, from the title company and the insurance firm to the bank providing the financing. Agents use esigning because it is safer and protects them, their brokerage, and their clients by preventing fraud and keeping all signed documents completely secure and unalterable. The bottom line is that esigning is better for everyone – including our planet. Agents today are more productive than ever because of esigning and the digitalization of the real estate transaction process. Agents also are using the safest technology to protect themselves and their clients. Using technology like esigning isn't just a better way to do business. It's the right way. Related articles: 3 Easy Ways to Help Your Clients Get Comfortable with eSigning Understanding the advantages of digital signatures Top 5 things you may not know about Form Simplicity's esign Tricia Stamper is Director of Technology at Florida Realtors® and manages both Tech Helpline and Form Simplicity.
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LeadingRE Adds Milestones to Solutions Group Program
Leading Real Estate Companies of the World announced that it has selected Milestones for its Solutions Group program, a collection of preferred business resources for the global network of 550 real estate firms. Milestones offers technology solutions that allow real estate professionals to continuously create repeat and referral business through enhanced customer lifecycle management. Milestones creates private client portals ("hubs") for real estate professionals to collaboratively guide clients to buy, sell, move, and manage home ownership. Hubs connect to a brokerage's existing tech stack – CRM, websites, transaction management, etc. Hubs are designed to provide a comprehensive and personalized customer experience throughout the decade-long transaction and home ownership journey. The Milestones platform also allows brokerages to deeply integrate in-house ancillary services such as mortgage, title, and insurance into the client experience, creating new revenue sources and enhanced brand awareness. "Buying real estate is a complex process. Milestones puts the entire customer experience in one place — including searching homes, scheduling events, signing contracts, hiring service providers, and more," said LeadingRE Vice President, Sales/Partnerships Jeff Kennedy. "Agents can guide clients to buy homes, sell homes, and get financing, from start to finish, in one central hub. We are excited to share this platform with our membership." "We are thrilled to join LeadingRE's Solutions Group and for the opportunity to partner with their network of industry-leading independent brokerages. We share a mutual vision of helping these brokerages serve the next generation of homeowners and agents. The Milestones platform not only allows agents to deliver personalized client service before, during, and after the transaction, but also provides brokerages with a marketplace platform for seamlessly integrating ancillary in-house services to create enhanced revenue opportunities," said CEO Dustin Gray. Learn more about Milestones at www.milestones.ai. Learn more about Leading Real Estate Companies of the World® at www.LeadingRE.com.
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Realogy to Rebrand, Change Name to 'Anywhere Real Estate Inc.'
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RealScout Wins Realogy's FWD Innovation Summit 2022
Realogy Holdings Corp. announced that RealScout, a real estate technology company that provides a full-featured search platform for real estate agents to collaborate with their clients during the home–buying process, was selected as the winner of the FWD Innovation Summit (FWD) 2022. Realogy's annual FWD competition is designed to accelerate technology innovation and help shape the future of the real estate services market. RealScout will receive $25k and prominent placement in Realogy's Open Ecosystem, a technology platform that brings together agents, brokers, partners and developers to enable choice, flexibility and customized solutions for home buying and selling and beyond. "Our team loves this industry, and we are steadfast in our commitment to supporting it," said Andrew Flachner, president and co-founder of RealScout. "One of the most exciting parts of our plan involves the integration of our platform with Realogy's open ecosystem. We believe that's the way the industry is heading, Realogy is leading the way, and we're excited to be a part of that story." FWD, Realogy's one-of-a-kind pitch competition, highlights forward-thinking technology, ideas and solutions to unlock opportunities for agents, brokers, and the consumers they serve. There were five finalists who presented their products and innovations to a panel of Realogy executives, brokers and agents. Runners up include Earnnest, Elm Street, Likely.ai and MaxaDesigns. "All of the finalists of this year's FWD Innovation Summit presented rich and meaningful technology that aid in various aspects of the real estate market and services, so selecting a single winner wasn't an easy task," said Kacie Ricker, senior vice president of Product, Realogy. "RealScout has a consistent track record of delivering a high-quality product, which is proven by successful implementations throughout our brokerage network. Even better, their product strategy is strongly aligned with our Open Ecosystem vision, so we're very excited to add this powerful tool to our Marketplace. Working seamlessly with our existing tech tools such as MoxiWorks, RealScout is going to be a powerful tool in our agents' arsenals." For more information about RealScout and their winning solution, please visit www.realscout.com.
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The Ultimate Guide for Real Estate SEO: Tips for 2022
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How You Can Protect Your Business with an Effective Cybersecurity Strategy
Even though the influence of a growing number of remote employees on real estate markets has been widely discussed, there is little information available about the impact that remote workers have on real estate firms themselves, although this impact has been significant. Like with other sectors, most of the influence has been good. However, there have also been some negative consequences. It is known as cybercrime, and if you are not vigilant, it will find its way into your real estate business. Cybercrime may be highly damaging to real estate agents and their clients. In recent years, real estate investment trusts (REIT), brokerages, and other real estate businesses have experienced increased cyber attacks, ranging from phishing to email-compromised cyberattacks to data breaches. While cyberattacks are becoming more advanced, you can still apply measures to safeguard your real estate business, and the process begins with developing a comprehensive cybersecurity strategy. Taking the threats that cybersecurity poses to the real estate sector, it is clear that a solid investment in cybersecurity is the only way to ensure data protection and consumer safety. Read on to get information about a basic cybersecurity strategy you can use for your real estate business. Why Do Real Estate Practitioners Need Cybersecurity? Real Estate Transactions Routinely Involve Large Sums of Money Since the real estate sector frequently deals with and transfers enormous amounts of money, real estate companies are on the radar of every cybercriminal. Thus, it is not just real estate experts and investors that profit from the real estate market. Cybercriminals can also profit from the real estate market. It has been estimated that one-third of small businesses, including real estate companies, have been a cyberattack target in the past two years, according to CNBC. Personally Identifiable and Financially Sensitive Data Real estate companies also make attractive targets for hackers due to the large volumes of financially sensitive and personally identifiable data they manage, such as social security numbers and bank credentials. Cybercriminals and Hackers Use Advanced Tools and Techniques To launch their attacks, cybercriminals and hackers have access to all of the tools, skills, and tactics they have. Business email compromises (BECs), for example, are one of the most common attack methods used today. A business email compromise occurs when an attacker impersonates a firm to persuade another business to move cash to a fake account. It is common for the hacker to send the email using a fictitious account that appears to be associated with a legit company. Compromised landing pages, ransomware, malicious attachments, trojans, and attacks on cloud-based services are all significant threats to real estate firms. Cybersecurity Tips: 5 Ways for Real Estate Agents to Avoid Getting Hacked Mobile Data Encryption More people are using smartphones and laptops today than ever before. Cybersecurity solutions can prevent hackers from gaining access to your communication networks. Data encryption software is an effective solution when it comes to protecting your data from hackers. It makes your data secure and protects sensitive data. Effective Email and Password Hygiene Resisting assaults and keeping organizations secure are very easy yet have strong effects. Here are a few tips from the National Association of Realtors (NAR) to prevent being hacked. Use two-factor authentication. Avoid using public or unsecured WIFI. Use a different password for multiple accounts. It is recommended that you use a password manager. Long passwords with combinations of letters, numbers, and symbols should be used. Never open files received from unknown sources. These may contain malware. Secure access to email and confidential information used in transactions. To communicate sensitive information, use a transaction management platform, encrypted email, or file-sharing software. Clean your email account regularly and save copies of essential correspondence in a safe place for future reference. Make Use of Reliable Antivirus Protection A built-in antivirus protection system is included in most PCs. Because it takes a short time for updates to be applied, some consumers may ignore the process of upgrading their antivirus system. However, when it comes to cybersecurity, the most common solutions are antivirus software and protection. A paid antivirus system guards your system against cybercriminals and hackers more effectively. The paid versions involve the updating of antivirus software on a regular or basis. Every operating system is vulnerable to attack from hackers. So do not ignore the antivirus updating your software. Always Check URLs Usually, real estate professionals will submit all of their legal paperwork over the internet rather than in person. The submission of information over the internet is only a small portion of the rapid processing method. However, before uploading the papers, double-check that the URL is authentic. If you come across a website that begins with simply HTTP, avoid visiting that website. If the final "S" is not there, then the website is highly unsafe. Antivirus software prevents these websites from opening or displaying high-risk websites. Insurance Considerations, Law, and Policy Working with your attorney, establish a written disclosure alerting clients of the risk of cybercrime. The NAR has prepared a wire fraud email notice template that your counsel may use and customize. Keep track of the state legislation linked to personal information, creating and maintaining data security policies, and other security-related company practices. Final Words In recent years, cybersecurity has become a major headache, and real estate pros are increasingly confronted with cybersecurity-related challenges in their businesses. Like you would encourage clients not to relocate to unsafe districts, you must follow the same advice regarding your own business and ensure that your business operates in a secure digital area. A smart strategy that complies with the cybersecurity procedures outlined above is one of the most beneficial real estate investments you can make today. To view the original article, visit the Realtyna blog.
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MoxiWorks Announces New Homeownership Portal
MoxiWorks announced a homeownership portal that will complement their suite of solutions to help brokers and their agents sell more homes. The portal will be a one-stop shop for homeowners. Real estate professionals will be able to guide their clients to buy, sell, move and manage their home throughout the lifetime of their homeownership. This will include dedicated transaction portals where a buyer or seller can collaborate with their real estate agent, mortgage broker, insurance agent, and anyone else supporting the transaction process. The portal will also connect directly to a brokerage's existing tech stack and is designed to provide a comprehensive and personalized customer experience throughout the transaction and homeownership journey for everyone involved. "We built the MoxiWorks suite of products around sphere methodology," said York Baur, MoxiWorks CEO. "The power of your sphere over cold leads is unmatched. The industry has been asking for a one-stop-shop and we're excited to create something that will make it easy, automated, and accessible for both the real estate professionals using it as well as their clients." With the MoxiWorks homeownership portal, agents can collaborate with clients in a personalized space and connect them with other expert resources in their communities like loan officers, inspectors, or other services. "This offering not only preserves the relationships between brokers and agents, and agents and clients, but it also helps maintain those relationships at scale," said Baur. "The average real estate agent on MoxiWorks' platform has 400 relationships they continuously nurture. Being able to have close, personalized interactions with that many contacts, over the lifetime of homeownership, will be a game-changer." The homeowner portal will be powered by Milestones Labs, a pioneer in digital customer experience. This portal will bring together a team of experts, from brokers and agents to ancillary services like title and mortgage. These custom portals are tailored specifically to the customer and nudge them through the necessary tasks while eliminating all the noise from others in our industry. A portal can be automatically spun up for a buyer client, sellers, or just contacts wanting to maintain their property for the long haul. "We are thrilled to partner with MoxiWorks to serve the evolving needs of the real estate community," said Dustin Gray, Milestones CEO. "MoxiWorks has a proven track record delivering powerful technology at scale while remaining steadfast in its mission to help industry professionals thrive. Together, we will help brokerages serve the next generation of homeowners – by leveraging technology to deliver personalized client service before, during, and after the transaction." To learn more and join the waitlist, visit moxiworks.com.
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How to Manage an Entire Real Estate Transaction in the Cloud
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Zillow Earnings Call: The Super App and Commission Revenue
As you may know, WAV Group works in literally every part of the residential real estate industry. So it makes sense that at least one of us listens to the Zillow earnings call every quarter. (Click here to read our article on Zillow's Q4 2021 earnings.) The theme for the call was fairly simple, Zillow's Super App. Zillow proceeded to talk about all of the investments, development, and "awesomeness" that their Super App is going to be. It sounds like it will not be much more than a few enhancements that give home shoppers some nice features – 3-D tours (like Matterport), financing options (grow Zillow Mortgage), and adding services like ShowingTime. I have always been amazed that they have not done a Dotloop integration. As you know, these earnings calls are scripted and lawyered to the point of saying very little. The good stuff comes from the Q&A. Six callers were allowed to ask questions at the end of the call; five of the callers asked questions related to Zillow's Flex program. If you didn't know, Zillow has become a broker and plans to be compensated similarly to Redfin's referral program. Rather than pay for advertising, agents share a third of their commission. Given the litigation about buyer agent fees, I wonder if the courts will begin to look at the failure to disclose these commissions paid out to referral brokers. Surely the buyer did not get a chance to negotiate these fees and probably did not even know about them. To listen to the recording of the earnings call, click here. If you would like to learn more about Zillow's Flex program, click here. Let's Talk About It During their call, Zillow shared that a quarter of homebuyers in 2021 were connected to their agent through Zillow. As Flex is rolled out, this is going to have a significant impact to agent commissions. Brokers and MLSs need to work hard to keep up in order to continue to have relevance to agents and the consumers we all serve. It takes some creativity, strategy development, and clear execution. We can help. Call us. To view the original article, visit the WAV Group blog.
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Howard Hanna Partners with Lone Wolf Technologies for Transaction Management, Digital Marketing and More
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Why Your Brokerage Needs to Move into the Cloud
Cloud technology is one of the most important trends of the century. By 2025, 85% of companies will be operating on a cloud-first principle, according to a Gartner report cited by Business Insider. Is your brokerage still relying on local servers? The entire real estate transaction workflow, from lead to close and commission disbursement, can be completed seamlessly in the cloud, all while improving your brokerage's bottom line. To learn more about the cloud and why your brokerage should start using it ASAP, read on. What is the cloud? You may still be confused about the cloud. After all, even its name sounds nebulous, foggy, and far away. The cloud refers to computer resources that live on the internet, rather than on your own computer or a server in your office. Instead of opening a software application that you installed on your hard drive, you log in to a website that works the same way but runs on a server somewhere else. But where are these servers? More than half of the world's cloud infrastructure is controlled by just four companies, which have data centers (where their servers are located) all over the globe. Check out these data center maps from Microsoft and AWS. Most of the services you use every day, from your email to social media, are powered by these or similar data centers. Tech companies can also operate their own data centers for their customers or contract with secure third-party data centers to manage servers remotely on their behalf. Many brokerages are underutilizing the cloud Many brokerages aren't leveraging the cloud to its fullest potential, particularly small- to medium-sized and regional brokerages. In many cases, some or all of their business relies on legacy systems running on computers or servers in their offices or buildings. This creates several issues because local servers: Take up valuable, leasable space you have to pay for Are costly to maintain Paralyze your business when they fail Don't work during power outages Require on-site IT experts to troubleshoot And more These legacy systems are costing your brokerage money and putting your business continuity at risk. Why the cloud is the future of real estate The cloud offers distinct advantages over local infrastructure: Resilience and innovation Blockchain, the metaverse, and every other new technology you hear about are all based in the cloud. Future technological breakthroughs will be made in the cloud, so adopting cloud technology now will make your business more receptive to future innovation and more resilient in the face of change. Availability With the cloud, your systems will rarely (if ever) go offline, you can work from anywhere with the internet, even a public computer or your phone—all with the same functionality and security as your office. When you're working in the cloud, you're always open—anytime, anywhere. Scalability The cloud is easily scalable, meaning you can increase or decrease your capacity, storage, memory, and more as you need it, without having to scale physical servers or office space. Security Cloud providers use incredibly robust protocols to ensure the highest levels of security for your data and processes. They also monitor security 24/7 for signs of breaches that might otherwise go unnoticed. Savings Sixty-five percent of respondents saw up to 10% cost savings after migrating to the cloud, according to the Cloud Continuum Survey conducted by consulting firm Accenture. After switching, companies can derive even more savings from higher productivity, higher customer service, and lower turnover. Are you ready to see how the cloud can boost your business? Get in touch with Constellation1 today. To view the original article, visit the Constellation1 blog.
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The Great Resignation Isn't a Threat for Top Real Estate Brands
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Our Top 10 Most-Read Articles of April
Diligent effort is the name of the game in a challenging housing market. According to our list of last month's most-read articles, RE Technology readers showed an interest in building up their prospecting efforts (see articles #4 and #7 below). Interested in the state of the real estate market? Article #1 explores whether or not we're in a housing bubble. Want a bit of encouragement? Try article #3. Want something free? Article #2 is the one for you. For everything else, check out our full list of April's most popular articles below. 1. Are We in a Real Estate Bubble?‍Mortgage rates are rising fast, the Federal Reserve is hiking interest rates, and people are starting to ask: Are we in a real estate bubble? 2. Friday Freebie: 2022 Home Seller's Guide‍With record-high housing prices comes record-high commissions. However, getting a listing in today's low inventory market? It can be a challenge. That's why we're highlighting a free guide for home sellers that's great not just for educating existing clients, but as a lead magnet to attract more seller prospects. 3. 5 Weaknesses that Make Real Estate Agents STRONGDo you ever feel that the skills you are lacking are also causing you to lose potential real estate business? Just remember, these characteristics are neither good nor bad. This means your perspective can help mold what kind of real estate agent you want to be. Here are a list of strengths that can also be weaknesses. 4. How to Build your Neighborhood Database From ScratchDid you know that creating a prospect list for any neighborhood is quick and precise with RPR? In this article, we'll show you how to create a highly targeted list of homeowners for any geography that can be imported into your CRM to aid in future direct marketing efforts. 5. New ShowingTime feature brings real-time tour availability to brokerage sitesShowingTime unveiled a new feature that displays home tour availability in real time, significantly speeding up the process of booking a home tour and reducing hassles for buyers, sellers and agents alike. It will be available soon for easy inclusion on broker and agent websites everywhere via the application programming interface (API) of ShowingTime. 6. Lead Generation Means Nothing (If You Don't Have a Lead Engagement Strategy)Agents are obsessed with lead generation, but that's only half of the battle. When you get leads into your CRM, the next — and potentially most important — phase of the conversion process begins: lead engagement and follow-up. Generating leads is a costly investment, so make sure that you actually have an effective lead engagement strategy in place in order to convert those leads. 7. 6 Ideas for Prospecting with Your Property Data SystemLow housing inventory got you down? There's a tool available to you with powerful prospecting capabilities--and the best part is that it's already included with your MLS or association membership dues. That's right, we're talking about your MLS's public records/property data system. Here's how you can use the rich information it contains to precisely target potential leads. 8. How to Choose the Right Domain Name For Your Real Estate BusinessThe domain name you choose for your real estate business's website is a crucial yet challenging decision for any agent to make. The name you choose will give an impression of your brand's professionalism and personality, so it is crucial to get it right. Before rushing into a decision that will heavily affect your real estate business, consider the following best practices when it comes to choosing your domain name. 9. You Have an Online Reputation (In Case You Didn't Know)Your website communicates more than just what's on the page. Yes, visitors are looking through what you have to say about yourself and your business. But they are also reading between the lines, making decisions in seconds. They judge your digital brand based on your website's user experience. Let's look at some of the biggest elements that influence your digital reputation. 10. 3 Types of Online Search to Dominate for More Real Estate LeadsDid you know that there are three different types of online search that real estate leads use to find a Realtor? In this video, learn exactly what those three types of search are, why they're important, and how consumers use them to find agents. You'll also discover which steps to take to dominate those searches.
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