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Realtors Discuss Benefits, Advancements in New Real Estate Technology
Automation is very much a part of the real estate industry and should be embraced by Realtors and other industry leaders, panelists said at Thursday's Emerging Business Issues and Technology Forum during the 2019 REALTORS Legislative Meetings & Trade Expo. The session, "Automation and Sharing Economy: How it will Affect the Way We Work and Live," discussed artificial intelligence or AI components, including Alexa, bots and OJO labs, and explained how each tool could be used by Realtors in various home sale transactions.
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Introduction to RPR's AVM Widget
Thursday, May 23, 2019 at 11:30 AM PDT Estimated property values have proven to be an attractive source for real estate consumer engagement. Get your share by offering the RPR AVM Widget on your website. It's an HTML widget so developers can install it with ease It's customizable to match your website's design and color scheme It's a great complement to your listing detail pages, where its content will match the displayed listing It can be used as a "What's your home worth" lead-generation tool Register now!
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Where Is the Real Estate App Store?
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BoxMLS Announces New Open Source Initiative
BoxMLS, a real estate technology company providing search and collaboration tools, on Tuesday officially announced OpenBoxMLS, an open source software initiative to modernize the software available to MLSs, brokerages and technology companies in real estate.
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Are Hybrid Appraisals Becoming the New Normal In Real Estate Transactions?
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Referrals as an SEO Strategy: Backlinks
As you start to think about getting more traffic to your website, it's important to differentiate the specific channels your traffic is coming through. Up until now, this article series has focused on SEO tactics for driving organic traffic directly from search engines like Google, Yahoo or Bing. Two other major traffic channels include paid advertising, often known as pay-per-click, and referral traffic.
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Why Real Estate Video Is Vital in 2019
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Brokers: Demand Standards
Attending the RESO 2019 Spring Technology Summit was informative and fun, but one challenge resonated with me. The industry continues to be full of pitfalls and barriers when it comes to real estate information and standards. A common challenge echoed during the Broker Advisory Group was lack of compliance to the policy requiring the adoption of the RESO Data Dictionary and Web API. Why?
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Getting Started with Your ListHub Basic Account
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Complete Back Office Management with brokerWOLF
Tuesday, May 21, 2019 at 10:00 AM PDT Over 10,000 offices in North America manage their back office with a single tool: brokerWOLF. Come see real estate's #1 back office solution in action. Join the webinar and see what a solution that's made specifically for real estate can do for your brokerage, including: On-demand reporting on agents, finances, and operations Comprehensive listing, membership, accounting, and transaction management Automated processes for agent billing, commission calculation and more Register now!
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What Real Estate Brokerages Can Learn from 'The Avengers'
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Buyers are Wages; Listings are Money in the Bank
There's nothing wrong with real estate buyers, or even working exclusively with buyers. However, if you want to create savings instead of just checking, real estate listings are the way to build wealth.
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Help Me, Don't Sell Me: The Future of IDX
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Apple Camera Reads QR Codes: Changes Everything for Marketing
QR codes were dead in real estate, but now that the Apple iPhone camera reads them, marketers have jumped back and started using them. It may be a feature on your iPhone that you did not even know was there--but consumers are all about it, once again. I went to Google to center myself on the last time that QR codes were discussed in real estate. Like short URL codes, both are designed to allow a person to get to a place on the internet in a click or two rather than typing in a URL. There was a flurry of publicity about QR codes in 2011. The top search result for my "QR Codes for Real Estate" search took me to an article published in REALTOR® Magazine.
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Creating SEO-Friendly Content for Real Estate
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Broker Public Portal with Homesnap Hits Milestone: 1 Million Agents
All I can say is WOW! In the real estate market, we TALK about doing a lot of things, but many of our ideas do not come to fruition. Contrast that with Broker Public Portal (BPP) with Homesnap. In less than 18 months, this highly successful initiative has been rolled out to more than 1 million agents. Like every new idea, there have been--and still are--critics of this initiative. I think it's worth restating just a few of the reasons why I believe BPP with Homesnap is a winning strategy and program that is helping to strengthen the real estate industry's ability to generate listing exposure and leads affordably and effectively.
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NAR Midyear Trade Show: Top Tech to Check Out
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Why Would I Want to Host My Brokerage's Data?
Once you know what hosting is, how it works, and whether it's secure (more on that here), you might be wondering why it's worth looking into. So why would you want to host your brokerage's data? There are all kinds of reasons, but here are the big three.
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Why Your Real Estate Brokerage Should Be on Instagram
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First-time Home Buyers Need More Tutorials
Last week's post was a more general discussion of process content for all types of buyers. This week, we'll focus on the first-time home buyer and their specific needs. If you're just placing content of interest or value to first-time buyers throughout your other buyer relevant content, you could be losing business.
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Preach to the Converted
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CENTURY 21 Launches Podcast Series to Inspire Salespeople to 'Defy Mediocrity'
Century 21 Real Estate announced the premiere of "The Relentless," a 12-episode podcast series that will share compelling stories from influential entrepreneurs who have achieved unparalleled success in their fields. Hosted by Dr. Julie Gurner, Psy.D, a thought leader in personal development and specialist on how exceptional people reach success, the monthly podcast will spotlight an expert salesperson in their respective industry providing insights and inspiration for others to do the same.
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SEO for Real Estate: Does It Still Matter?
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[Podcast] Tech Redefining the Closing Experience? Just Ask Qualia!
The closing. Not sexy and not terribly interesting. Yet it's a place that generates an enormous amount of profit for brokerage companies who understand that building a business around GCI margin is increasingly a very, very challenging endeavor. And despite this very important role in the industry, the title and closing process has been largely unchanged by technology. But that just might be changing. In this episode of Gradually...Then, suddenly!, we take a hard look at what might be THE closing platform of the future. Meet Nate Baker, the CEO of Qualia, who just a few short years ago was an Ivy League grad, and today has raised more than $40 million to prove that technology and a new business approach can radically change the closing experience for all participants, even consumers. Want to know more? Tune in by clicking the button below or listening on your favorite podcast site. Tune in to the podcast now! Russ Cofano is a thirty-year real estate industry veteran who has served in executive capacities in various industry sectors. Russ was President of eXp World Holdings, led Industry Relations for Realtor.com, and acted as Chief Executive Officer for the Missouri REALTORS. He is a noted author and speaker at industry events on data, technology and innovation in the brokerage industry.    
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5 Things Brokerages Need to Know about Data Hosting
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Top 10 Most Popular Articles of April
Commission and its discontents were on the minds of real estate agents and brokers, according to our latest top 10 articles of the month. Our #1 article in April (by far!) looked at the rising trend of $1 and 1% commissions. What does that mean for your bottom line? Check out the post in the list below to find out! Email was a popular topic in April as well. For Gmail tricks, click on article #5. Learn how to fine-tune your email subject lines in #4, and turn your email list into a sale generating machine in article #10. Next, find out why you should get social... ...with other Realtors in Facebook Groups (article #2), and with leads on Instagram (#7). Want more? Check out the full list of RE Technology's top 10 articles of April below! 1. Listing Agents Offering 1% and $1 Commissions: Is This a New Trend?Discount real estate brokerages have been around for decades. With the growing digital forefront, consumers (potential sellers) are being bombarded with different choices, 1 percent, 2 percent, flat fee, 45-day listings, etc. for their business. But no one works for free. How you set up your business model is your choice, and all commissions are negotiable. There will always be someone willing to get paid less. How can you make that work in your favor? 2. 5 Facebook Groups Realtors Should Join TodayFacebook Groups for real estate are excellent places to trade tips, speak with other pros, and catch up on the hottest trends in the real estate industry. Now it's simply a matter of finding the right Facebook Group for you, and there are loads of great options to choose from. Start your search with our guide to five Facebook groups that REALTORS should join today. 3. The Language of Sales: What to Say (and Not Say)The way an agent delivers their messages and converses with prospects can have a dramatic effect on the outcome of a conversation. Using the wrong phrase or tactic might cast a negative shadow on your pitch, while tweaking your approach can build rapport and incite action. Here's how to achieve better follow-up, heightened engagement, and create effective conversations that still feel personal through the words you use. 4. 10 Real Estate Email Subject Lines and Why They WorkHow can you ensure that your audience is opening and reading your carefully crafted emails? The answer lies in the simple, unassuming subject line. About 80 percent of readers never make it past the subject line, but you change that. Here are ten real estate email subject lines to help you master the art of the email. 5. 8 Great Gmail Tips and TricksGmail has many unknown and little-used features that can be hugely helpful. But like the secret menu at the West Coast chain In-N-Out Burger, most people don't know what's available. Here's your guide to some great Gmail tips and tricks to help boost your business. 6. 5 Ways to Revive Stale Real Estate ListingsWhen a real estate listing has been sitting on the market for a long time, it's considered "stale." But how long is "a long time"? If you've taken a look at your market and think your real estate listing may be "stale," don't panic! Try these steps for freshening up your listing and enticing buyers. 7. How to Plan Your Next Real Estate Post on InstagramCurrently, there are 25 million business profiles on Instagram. Is yours one of them? If your business is not on Instagram yet, you are missing out on potential leads and eyes from over 500 million daily users. Fortunately, it's easy to get started. Follow our step-by-step guide to get your business profile up and ready and plan your next real estate post. 8. How to Turn Online Leads into Commissions in 3 Easy Steps"I've already spoken to someone, thanks." *click* That's exactly how you DON'T want your first conversation with a new lead to go. And it doesn't have to if you have a system in place for attracting, following up, and nurturing home shoppers. No system? No problem. Today, we'll show you the "three Rs" that one successful agent uses to convert online leads into sales. 9. Create and Deliver a Winning Listing PresentationSome would say that your listing presentation is your one chance to create a good first impression. However, Google tells us that your customers are searching online for up to 90 days before even contacting an agent. If that is the case, once you get to the kitchen table, it's almost too late. So what is the goal of a listing presentation, and how do you create one that makes a real impact? 10. If You Are Not Generating Massive Sales from Your Email List, Try ThisNow more than ever, your ability to segment your market and deliver meaningful messages will determine the level of your success. Most people interpret this to mean that you can only serve a small segment of the market and ignore everyone else. But really, I think you can serve all the people in your database--you just need to be able to give them each what they find valuable.    
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Google Signal: Consumer Device Behavior Info from Your Website
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Zillow 3D Home Tour Is Really Property Panorama
Remember years and years ago when Property Panorama launched? Property Panorama is still around, and running strong. They are probably the industry's leading virtual tour company, with over 500,000 customers building tens of thousands of tours every day. Zillow took a page out of Property Panorama's playbook by using visualizations to create a 360-degree tour and stitching them together, which they call Zillow 3D Home, and claim it is a 3D tour. Way to catch a headline, Zillow, but your tours aren't even close to a real Matterport or GeoCV 3D Tour.
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Real Estate Buyers Want More Process Content
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Mission Focused: Behind the Scenes of a Top Team
The Nick Shivers Team is mission-driven, dynamic and red hot. What's their secret? Peek behind the curtain of one of the most successful teams in the Pacific Northwest. Nick Shivers Team, Keller Williams Realty Portland Central Building a Culture In real estate, we talk a lot about culture — and culture seems especially important when it comes to building, growing and sustaining a team. How would you describe the culture of the Nick Shivers team? Our team culture is about giving back, through our Sell a Home, Save a Child initiative. So at the core of it, we all believe in trying to help people; that's the basis of the team and the business. But as the team leader, I know that if my agents don't have business opportunities, they can't help clients or give back. So, we recruit with a combination of making sure the culture fits, but also by feeding them high-quality business opportunities and leads so they can better jumpstart their businesses. Extending Your Brand Online and Listings Statistically, sellers list with someone they know and trust. How do you carry your brand over to online to start building trust with those who don't know you and your team? The Local Expert™ product from realtor.com® really helps us in our listing presentations. It's an online ads solution that targets buyers and sellers with ads on realtor.com® and Facebook. And I know it works because my agents are using it to win the listing. The biggest thing that I've seen my agents do there is show sellers, "When people click in your area, you can have your open house advertised right there." It's massive exposure and I know that sellers, who are really interested in their house being seen by as many buyers as possible, are impressed. I can tell without having a lot of data (because we're in the early stages), that it is working right now. We also have our rocket listing, which is our instant buy program that I run on radio and billboards and advertise on realtor.com®. Lead Nurture, Persistence and Conversion If you meet a potential seller online, they may be months away from making a decision to sell. How do you keep the relationship fresh? To be successful, you need to be structurally able to follow up immediately. We offer new agents a 90-day ramp up where they're trained on scripts, dialogue and follow-ups for leads. The key is the follow-up and how they can use our technology to do that. We also focus a lot on staying the course. When I started in the business, I was really good at working with the leads who were interested in transacting in the next 30 to 60 days. I was not so good at the longer-term prospects and that's where the gold is. The sale might come after seven, eight or nine follow-ups. That is where you're going to get a lot of those deals, but it is in those repeat contacts that a lot of agents will give up. So we are laser-focused on training our agents not to give up too soon. Retention Once your agents "get it" and start using these guidelines, do they stick around? If I get my agents on the system, my retention improves. I suggest agents stick with me for a minimum of three years and then if they decide to start their own team, that is completely all right with me. I had an example in 2018, my number one producer decided to go out on his own. We are really good friends and I said, Great, go for it. He made less money this year and admitted that it's a lot easier to think about it and talk about it than to actually do it. Final Thoughts from Nick What defines your company? What are the main reasons that should someone consider joining your brokerage? Our big mission statement is about serving people — saving kids by selling real estate. Everything that we do is based on how we can give back to underprivileged children around the world, so that's number one. If that strikes a chord with you, then you're going to get past the first layer. The second thing is we love the underdog. I don't care where you have been. I want to see that you've had success, but I also believe that it doesn't matter where you start, it's where you're going. Last, it's about our systems and our lead generation and solutions and their long-lasting impact. And from this, we've built a tribe of loyal clients. In today's market, that's so important for agents. And of course, a big part of that is that our followers and clients know what we stand for. Because when you can literally say that your industry has helped — our Sell a home, Save a Child movement has raised over a million dollars to help kids — I think that makes a point where people go, "Wow, I'm not going anywhere else but with these guys and gals."    
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Boise Insider Tips for RESO Tech Summit Attendees
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Friday Freebie: The Only Guide You'll Ever Need on Agent Safety
Your brokerage can help keep agents safe by building a "culture of safety." That's according to a new guide to Realtor safety--a comprehensive 65-page ebook that includes everything from a full safety training guide, to lead assessment worksheets, free resources, and more. Want to snag your own copy? In this week's Friday Freebie, we'll show you how (no contact info required).
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The Power of the Power Broker Report from RISMedia
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3 Uses for Microsoft Teams in Picking Up the Slack
For the past couple of years, almost everyone I knew used Slack for team collaboration. It was a powerful tool with tons of integrations with other applications and platforms. Slack's infusion of a new round of funding at $427 million last summer revealed some impressive stats. Slack reported that they had over 8 million daily active users with over 70,000 paid teams. Enter Microsoft Teams. Microsoft Teams wrangled its way into the collaborative chat market. Below are three ways that Microsoft Teams can make your real estate company more efficient through collaboration and transparency.
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WATCH: Broker Public Portal with Homesnap - Take Charge of Your Listings
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Does Your Website Work for the Visually Impaired?
Zillow is getting sued for being inaccessible to the visually impaired. A lawsuit was filed against Compass, too. Are you next? Americans with Disabilities Act (ADA) compliance is a real thing, sort of. In truth, the only websites required to comply with the ADA are government websites, or key related companies that support government services to Americans.
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How RESO Is Helping Brokers Define the Future of Real Estate Technology
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Why Lone Wolf Acquired zipLogix and What it Means for the Real Estate Industry
Today, Lone Wolf announced its acquisition of zipLogix. This news comes on the heels of other major announcements from Lone Wolf, including the release of real estate's first two-way integration for transaction management and the back office, Link, as well as the launch of a nationwide transaction management platform for Canadian real estate professionals, CREA WEBForms. Let's look at some of the details of the acquisition and what it means for the real estate industry.
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Why Isn't Redfin Bigger?
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Follow the Leader: Max Henderson, Compass
WAV Group welcomes Max Henderson to the real estate industry. This article is part of our Follow the Leader Series, where we introduce exciting new faces to real estate. Max joins the leadership team at Compass as Vice President of Product and General Manager of Platforms/Marketplaces, reporting to Robert Reffkin.
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Esri Refreshed with New Trade Area Data and Site Selection Options
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Natural Language Processing for Real Estate
Natural Language Processing (NLP), as a subcategory of artificial intelligence, has continued to grow in its practice by the real estate industry. This growth is evident as seen by the proliferation of chatbots on real estate websites and new innovative products like Homebot, which won the 2018 Realogy FWD Innovation Award. Let's dip into Natural Language Processing and how to use it for SEO in real estate blog articles.
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How iBuyers Die
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Is It Time for a National IDX?
Here's an idea to think about... Today, we have robust rules in place that allow a broker to share their active, pending and, in some cases, sold listings with their fellow practitioners via a local IDX policy. What if we took that idea to another level? What if a broker could become part of a national IDX feed where listings from MLSs across the country could be displayed on a local broker's website?
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Century 21 Launches ListTrac for Analytics on Portal Marketing
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A Broker's Guide to Cybersecurity: Part 3
In the past two installments of "A Broker's Guide to Cybersecurity" (here and here), we looked at some quick and easy strategies to lock your virtual doors against intruders. Now let's open that dreaded IT closet. It's that room in the office where you have those loud computers and all those wires. Go ahead and step in. There are two devices in here that I want to talk to you about: your server(s) and your firewall.
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When Hackers Attack: The Broker's Guide to DDoS
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Trends in Online Marketing and Lead Generation
Online marketing and lead generation is a constantly evolving science. In the early days of the internet, simply putting a property online with text was a big chore that required agents (or their development partners) to have HTML programming skills. The next big evolution happened around 1999 when the industry launched the first Internet Display program called IDX. This allowed agents and brokers to publish all of the listings from the multiple listing service on their websites and enable consumers to search. This was quickly followed by the emergence of national property advertising portals like Realtor.com, MSN, Yahoo! and others. IDX and listing portals delivered a great savings to the real estate industry, which was focused on newspaper and magazine advertising at the time. It was not uncommon for listing agents or brokerages to spend between as little as $300 or well over $1,500 in the marketing of a property. Online home search grew in popularity among homebuyers as access to internet connected computers grew. The next huge growth in this category came along with the consumer adoption of internet connected mobile phones and tablets. Today, more than 50 percent of all property searches happens on a mobile device. Nearly concurrent with the adoption of mobile, popular social media sites have became conduits for accessing real estate information including Facebook, LinkedIn, Twitter, and now Instagram and Snapchat. The options consumers have today for looking at property is almost absurd. There are millions of agent websites, hundreds of thousands of brokerage websites, and hundreds of property portals. The abundance of these options has created some interesting consolidation. It is estimated that the top 10 real estate portals in America are visited more than 500 million times a month. Given that there are only about 5.5 million transactions a year in America, it makes you wonder what all of those people are doing. Agents and brokerages are recognizing that digital marketing and advertising is changing from "spray and pray" to highly focused and localized marketing. To accomplish this, solutions have emerged that support real estate marketers with geotargeting to a particular house, neighborhood, polygon, or Zip Code. Within those geographies, real estate marketers can tune their marketing for attributes like age, renter vs. homeowner, or any number of filters that narrow the audience. Another major development is the connection between customer management solutions and online marketing. There is an appreciation that one goal of online marketing is to help build a database of potential customers. This famous sales strategy of collecting contacts and staying in touch was famously dramatized in The Wolf of Wall Street where Leonardo DiCaprio encourages his sales team to stay in touch with the customer until they buy or die. Some research has emerged that provides some good guidelines for real estate agents who hope to develop a digital marketing farm. A good target is to focus your efforts on a group of 2,000 to 2,500 households. With a steady focus of targeted digital marketing, agents should be able to develop a sales funnel that will yield about two trades a month. The important ingredient to developing this volume of units from this number of transactions is the frequency and quality of your marketing and lead conversion efforts. Always remember that digital marketing only works if you respond inside of five minutes to an inquiry—or ideally inside of one minute. Consumers expect you to be ready to serve them right away. Want to learn more about online marketing and lead generation? Download our latest Success Guide today!    
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Marketing Tip: Pay More Attention to Gen Xers
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DocuSign Deepens G Suite Integration
DocuSign is unveiling new product innovations at Google Cloud Next '19 this week. Over 5 million businesses rely on G Suite to collaborate easier and faster in real time. As a recommended G Suite partner, DocuSign shares this vision of helping businesses work faster, simpler and more cost efficiently, while delivering a better experience for customers and employees. So naturally, it made sense to expand our integration of DocuSign eSignature and G Suite.
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Is Your Real Estate Seller Content Hitting the Mark?
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GDPR and Its Effect on the US Real Estate Industry
How is the General Data Protection Regulation, passed in the EU, affecting us in real estate here in the US? Get a closer look at the measures abroad and in the states to protect users' privacy. Scott Petronis, Chief Product and Technology Officer at eXp Realty, moderated a discussion — "GDPR and Its Effect in the US" — with Scott Lockhart, CEO at Showcase IDX, and Marinda Neumann, Managing Attorney at Lotus Law Center, APC at Inman Connect's Hacker Connect in New York 2019. To see the full discussion, watch the video below: TL;DR GDPR applies to any agent, broker or real estate marketing pro that works with European citizens. The upcoming California Consumer Protection Act (CCPA) will be closer to home and affect agents and brokers more directly. While there is a "stick" in the law, there is a huge opportunity for Realtors and brokers that successfully meet consumers' needs and desire for privacy. Listen to the discussion for more details. Speaker Bios Scott Lockhart: A serial entrepreneur known for building innovative companies and considered one of the top real estate privacy experts in the world. Previous CTO of RE/MAX Greater Atlanta, with over $4.5B in yearly sales. He has consulted with national brands in the retail, real estate and mortgage industries, including Lowe's Home Improvement, Wells Fargo, Wells Fargo Home Mortgage, Wachovia Bank and some of the top 20 residential real estate brokerages. Marinda Neumann: Marinda is the managing attorney at Lotus Law Center, APC. Her firm represents multiple listing services and associations providing transactional and policy counsel. The firm also provides legal services to real estate professionals, vendors, and service providers, individuals, and businesses with a focus in contract, business law, data privacy and security, technology and data licensing, copyright, and trademark. Prior to becoming an attorney Marinda served in the U.S. Navy as a Cryptologic Technician, she worked within the Department of Defense (DOD) for over ten years and possesses an extensive background in software and computer technology, with an emphasis on data security. Scott Petronis: As eXp Realty's Chief Product and Technology Officer, Scott leads the delivery of strategic agent-centric solutions that power the company's business and rapidly growing agent base. Scott has more than 20 years of experience in delivering software and SaaS products for businesses and consumers. For more than six years, Scott has been a fixture in industry technology initiatives through his work with the Real Estate Standards Organization (RESO), including leading the Web API initiative as the Chair of the Transport Workgroup. In that role, he drove agreement on a new standard that allows companies to more rapidly innovate solutions for the real estate industry. Click here to read a transcript of the talk.
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Who Is the End User of Real Estate Tech?
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eXp Realty Trains Its Agents on RPR
It's no secret that REALTORS want to be wildly successful and close more deals. That's why RPR built the nation's largest property database. It's our goal to make every single practicing REALTOR aware of the data, tools and reports that are available to them at no extra cost, as a member benefit of NAR. Part of our strategy to reach members is to make connections and partnerships with major brokerages. One of our most recent brokerage success stories involves the rapidly growing, virtual, cloud-based brokerage eXp Realty.
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Top Takeaways from U.S. Migration and Housing Analysis
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T3 Sixty Releases Their Industry Rankings
In the same week, REAL Trends released their REAL Trends 500 broker rankings, RISMedia released their Power Broker rankings, and T3 Sixty released their Mega 1000 ranking of the largest brokerages, franchisors, and holding companies. In large part, these firms use self-reported dollar sales volume and unit sales volume data from brokerages and franchises to construct the rankings. As we noted in our article about the REAL Trends list, not all firms report. When you are missing data from companies like Weichert and Redfin, it skews the rankings.
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Can't Miss Spring and Summer REALTOR Conferences and Expos for 2019
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Reflecting on the REAL Trends 500 Report
This year's REAL Trends 500 report is now released and available for view. The process that Steve Murray has followed in collecting the sales data for the report is rigorous. They collect the data directly from the franchise organizations and directly from independent firms. We see this research quoted around the industry every year because it is important information to use in any kind of benchmarking. A lot of firms, teams, and agents talk about what they are doing to drive success in their business. The measurement of that talk is borne out in results. Talk is cheap, as they say.
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How Brokerages Currently Structure Their Tech Is Limited
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On G-Suite: Google Data Studio Continues to Improve
Google continues to enhance the tools available with a G-Suite subscription. My eyebrows frown when I learn an organization's marketing or operations teams are not taking advantage of one of the Business Intelligence (BI) tools like Google Data Studio. Last week, the Data Studio team just released a bunch of new enhancements and training for their G-Suite customers. Last fall, Google Data Studio came out of beta as a primetime BI data visualization tool. What is even more impressive is the almost weekly cadence of new features being introduced by Google. This simply displays Google's commitment and emphasis in developing tools for easy insights into the data we all own. These are just a few new features and highlights recently released by Data Studio. Data Studio Reports Scheduled to Your Inbox Two weeks after Data Studio came out of beta, the feature of downloading reports as PDF files were made available. A new feature this month is to schedule email delivery of Data Studio reports. Data Studio allows sharing of your reports for online viewing. So, why the need for scheduled email delivery? The schedule email delivery feature just makes it easier to consistently send a report for review. It's a nice benefit for the busiest of executives who can easily open the report from their inbox. If questions arise, they can dive deeper or begin to ask the owner of the report about the information. Version History Keeping version history is vital in controlling the lifecycle when creating content. How many times did you wish there was a way to go back to or reference a previous version of a document? It happens often—we put version numbers, letters, our initials, date and all kinds of characters to demark that a document has changed. The benefit of version history is to only have a single file or report in your folders or shared folders. Data Studio captures a history of changes as you edit reports or data sources. You can view the previous version, who created the version, and the date. You have the ability to recall any previous version and make it current. Other Enhancements or New Features Within the first 12 weeks of the year, Google has improved Data Studio with eight releases—a nice cadence with more coming. Here are a few other niceties from the Data Studio team: Improved formatting of tables Custom rolling dates Get a report link to share, use in web pages, or anywhere else you can use links. Showing missing data as blanks Chart-level aggregations – median, standard deviation, and variance Custom date comparison – this is a nice new feature for additional information in a report. I need to mention that your development team also has the ability to create custom data connectors—a very important feature to pull your own internal data or any of your technology partners' API endpoint data into Data Studio. Data Studio Training Google just released "Introduction to Data Studio." This is a great start for marketers, business owners, technologists, operations, accounting, and business analysts to learn how to visualize and gain insights from their data. The course curriculum teaches you how to connect to the data, creating meaningful reports, and how to share a report with others in your organization. If your organization is on G-Suite, this would be a great opportunity to task someone to learn this tool, even if it on a part-time basis. Why the Frowning Eyebrows? Over the last year, WAV Group has been talking about the importance of knowing your data. There is an old saying: Data builds information, information creates knowledge, and knowledge is power. Leveraging tools such as Data Studio creates observations that can power the direction of the company or enlighten a marketing campaign. My frowning eyebrows are because I am amazed at how many people are not using Data Studio or Microsoft Power BI. Now is the time to dig deep into data and find the meaning within it. Getting started is easy with Data Studio created templates of their products. Start with these templates and look at the community templates. There is one for your Facebook Ad. I know all brokerages, teams of agents, and agents are using Facebook to advertise. Use this template to evaluate and share the performance of your Facebook campaigns. Creating a BI strategy in a brokerage is only going to enhance the competitiveness of your business. Tools like Data Studio and Power BI are skill sets that are not just "nice to have" but are a "must have." The WAV Group has experience in data engineering and data analysis to craft a BI strategy. Contact us to determine which products and insights are a benefit for your business. To view the original article, visit the WAV Group blog.
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Upping Your Game with Real Estate Investor Content
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Why zavvie’s Offer Optimizer Is an iBuyer Game Changer
When Zillow launched Zestimates, no one realized at the time how radical the impact of what they did then would become later. There are a lot of Sunday quarterbacks who would like to re-write history and say they knew it would result in helping to catapult the firm to a $7 billion valuation. But no one predicted back then that Zestimates would fuel a phenomenon dubbed "real estate porn" that helped it drive more than 100 million unique visitors to Zillow's website each month.
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How Do We Use Insights to Drive Action?
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Top 10 Most Popular Articles of March
If there's one thing we know, it's this: RE Technology subscribers LOVE reading about photography. As in February, this month an article about listing photos was one of our most read posts of the month--in fact, THE most read post (see #1 below). That's all well and good, because with the spring selling season gearing up, you're going to be shooting a lot more property photos very soon. What else were agents and brokers learning about in March to prepare for the warming real estate market? Apps for better productivity (#3), how to set up a CRM (#8), and how to sell a home for more (#6). Our readers also wanted to know about what NOT to do, with articles about lead generation mistakes and where not to go during a showing clocking in at #2 and #5, respectively. To find out what else made our countdown of the most popular articles of March, check out our list below! *** 1. 57 Hilariously Terrible Real Estate PhotosFrom horror movie-esque, semi-abondened homes for rent to home decor that overshot "unique," the owners and agents behind these funny ads thought things were perfect just as they were for their photos and open houses. If you'd like to see some incredibly terrible property photos and others that will make you question "Why?" the list of funny fails below will provide you with an answer and a few laughs. 2. 5 Lead Generation Mistakes to Avoid in Real EstateWhatever your lead generation strategies are, you've likely fallen into a few of these common traps. Fear not! Trial and error is part of what makes any business thrive. We've put together a list of the top five mistakes we see agents make when it comes to lead generation. If you can avoid these missteps, you'll save yourself a lot of wasted energy! 3. 10 Real Estate Apps that Will Amplify Your ProductivityGone are the days when apps were strictly for early adopters and tech wizards. Nowadays, incorporating business apps into your everyday workflow is the price of admission in the ever-changing, on-the-go real estate landscape. Using these apps can make you more productive, more responsive, and more capable to serve your clients and gain new ones.
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Let's Start Tipping Brokers
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The Key to Real Estate Lead Generation: Custom Landing Pages
Are you searching for ways to boost both your website lead generation and the effectiveness of your online advertising? Custom landing pages, which users "land" on after clicking one of your ads, are one of the biggest keys to lead generation. Landing pages are designed with one goal in mind: to earn the contact information of people who click your advertisements. Of course, to get that contact info you'll often have to offer something in return. Learn how to put landing pages to work for your business with our guide to custom landing pages for your website.
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eXp Realty Launches Safety Check for Workplace by Facebook
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REAL Trends 500 Report Ranks Nation's Largest Real Estate Firms
HomeServices of America and NRT LLC are leading the charge as the largest brokerages by transaction sides, according to the 2019 REAL Trends 500, an independently verified compilation of the nation's leading residential real estate companies. REAL Trends announced the results of the 2019 REAL Trends 500 on Wednesday.
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Facebook Ad Changes for Real Estate: What Agents and Brokers Need to Know
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Is It Time to Modernize YOUR Brand?
Let's face it: many of the most well-respected companies in real estate have not spent a lot of time on their logo in a LONG TIME! The industry is besieged with new players with huge marketing budgets and very contemporary branding. While a logo is not everything, it can certainly set the tone and tell others you're evolving and that your brand is still relevant today. Let's look at a few great examples of brand/logo overhauls:
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Are You Asking for Website Feedback and Are You Getting It?
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What's Wrong With Real Estate Tech?
In the beginning Everyone is aware of how the real estate industry operated 15 years ago. Agents controlled access to listings, the MLS carved out a competitive advantage as holder of the lock and key, and consumers had no option but to chat with a Realtor or jot down notes from a for-sale sign to engage in buying or selling a home. Then it all changed, sort of.
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EXIT Realty Launches 'Real Leadership' Podcast
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What Real Estate Brokerages Need to Know about Gen Z
This week at RGX, our focus is all about the future of real estate and the technology that powers it. So to go along with that, let's take a look at the future of real estate—and who will have a big role in it. Yes, I mean Gen Z. It wasn't too long ago we were talking about why real estate brokerages need to put the spotlight on marketing to millennials—and how to do it. But with millennials now reaching 23 years old minimum, they're making room for the next generation, too.
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Realogy Unveils New Real Estate Products, Programs and Tools During First-Ever Realogy Global Exchange
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Tech Helpline Video Earns National Nomination
Recently, PR Daily announced its 2018 Video and Visual Awards finalists. Among the five finalists in its Animated Video category was "Tech Helpline 2018 Animated Video, Florida Realtors." Other finalists in the category include videos from pharmaceutical giant Merck, agricultural fertilizer behemoth CF Industries and Bell Helicopters. Pretty impressive company! It's always great when an organization's creative efforts earn public recognition. Often, member communications work in the trade association world goes largely unheralded. But that does not mean the amount of effort that goes into many projects Realtor associations undertake each year is any less spectacular than those that grab an occasional accolade. So, when a real estate trade association does get public recognition for its communications efforts, it's kind of a big deal. It's even more impressive when recognition is from an organization that recognizes accomplishments from every business segment – not just real estate. PR Daily is published by Lawrence Ragan Communications, which for more than five decades, has been the leading publisher of corporate communications, public relations, and leadership development newsletters. To make its honor roll by being listed as a finalist for its annual video awards program is a high honor because of the broad range of business entries that this program attracts. About the video The new Tech Helpline animated video debuted in October 2018. It is available on Tech Helpline's YouTube Channel here. In just a little over two-and-a half minutes, all of the key features and benefits of Tech Helpline are presented to our target audience – real estate agents – in a fun, easy-to-view format. The video uses modern animation, music and two narrators – both male and female voice talent – to tell our Tech Helpline story. It explains how easy it is to reach Tech Helpline – call, chat or email – and all the things agents might not realize they can reach out for assistance. With 300 combined years of experience among Tech Helpline analysts, there's a lot of ways they help agents every day. Today, some 600,000 real estate brokers and agents in the U.S. and Canada have access to Tech Helpline as a member benefit from their MLS, association or a service provided by their brokerage. If you don't have Tech Helpline support, then ask your state or local REALTOR® association for it! For more information about Tech Helpline, visit our mobile responsive website at www.techhelpline.com. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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Virtual Staging Service RealEZPhotoFix Announces Preferred Vendor Status with Berkshire Hathaway HomeServices
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CoreLogic and Homesnap Join Forces on Integrations to Matrix
CoreLogic announced that it has entered into an agreement with Homesnap, provider of the top-rated agent mobile productivity platform, to offer their mutual CoreLogic and Homesnap customers advanced integrations. These integrations between Matrix, CoreLogic's multiple listing software system, and Homesnap Pro will include full synchronization of contacts, prospects, saved searches and favorites between the two platforms, edit listing functionality, and ultimately, the ability to add a new listing.
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ERA Real Estate Launches IVR Enhancement to TextERA Platform
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BHGRE Launches Social Media, Content Management and Publishing Platform
Better Homes and Gardens Real Estate (BHGRE) announced the launch of a custom content management and publishing platform that's exclusively available to the brand's network at no additional cost. BHGRE affiliated brokers and agents can now access, manage, share, customize and schedule the brand's engaging lifestyle, thought leadership and real estate content along with their own local and business content in one dashboard. This new platform brings the full strength of the brand's social media content strategies to life for busy agents and brokers who want to stand apart from their competition. ​
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This Website Is Not Secure!
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Brokers Need to Weaponize to Combat iBuyer
Who is getting to the listing appointment first? Is a traditional broker the first call for a listing appointment, or do consumers reach out to iBuyer programs like Zillow, Redfin, Keller Williams, Realogy, Opendoor, Mark Spain, or others first? For now, iBuyer programs will continue to reach more markets and brokers need to prepare their strategy, consumer and agent communications, and agent training. Opendoor and Redfin were the first brokers to weaponize with iBuyer programs. Mark Spain is having tremendous success. Are you next?
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Do You Know Your New vs. Returning Visitor Ratio?
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RE/MAX and Redfin Announce Exclusive Referral Relationship in U.S. and Canada
RE/MAX Holdings, Inc., parent company of RE/MAX, one of the world's leading franchisors of real estate brokerage services, today announced a strategic alliance with Redfin, the technology-powered real estate brokerage. The alliance formalizes and expands a long-standing relationship between Redfin and RE/MAX agents via the Redfin Partner Program. In areas where Redfin does not have capacity to serve customers, Redfin refers customers to approved Partner Agents at other brokerages, including participating RE/MAX agents. When the customer closes on a home purchase or sale, Redfin receives a referral fee.
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3 Tips to Help Your Agents Work Effectively from Home
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RPR Expands Commercial Focus in 2019
Since 2012, RPR has offered REALTORS an exclusive resource to support clients and customers in the commercial marketplace. In an industry of rapidly evolving technology and strong competition, RPR has consistently worked to improve its commercial resources, including the RPR Commercial Mobile app. In 2019, RPR is further expanding its commercial programs and features through:
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Zillow Is Already the Google of Real Estate
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12 Ways to Increase Your Real Estate Agency's Efficiency
As many aspects of the real estate sales journey become more complex than ever, the question we often hear is "Who will do this work?" However, when the question becomes "How will this work be done?" the answer lies with better processes and automation. It's very common to think of automation in terms of real estate marketing automation alone, but there are much bigger gains to be had in the real estate sector by automating elements of the entire customer journey, covering business operations, as well as sales and marketing. Automation can be applied to leads and listings and how they interact with the processes that take place along the sales journey: from marketing and capturing an initial lead to the final sale, and almost everything in between, including inventory management, task management, team support and CRM. There are 12 areas of the real estate customer experience that will benefit from automation and should form the basis of an agency's blueprint: 1. Mobile-first Create a new listing on location in just a few swipes directly from your phone and save valuable time. Eliminate the need to enter information multiple times. 2. Matching Property listings can be matched with leads automatically, saving time and improving your success rate. 3. Agency website Publish listings directly to your responsive agency website and be the first to show it to your customers. 4. Lead capture and management Capture leads anywhere — from Facebook campaigns, chat app or even your email inbox — to make sure you never miss anyone. Ensure your contacts are always up-to-date. Follow up on your leads and interact with buyers and sellers while on the move. 5. Visits and open houses Let your customers schedule viewings or visits whenever it suits them, and automatically add an appointment to their calendar (as well as yours). Automatically notify your leads with an email containing all the useful details. Send SMS or email reminders to minimise no-shows. 6. Direct marketing Enter leads once, and update information automatically in your subscription and campaign lists across popular email marketing and lead nurturing tools. 7. Communication Talk to millennials the way they prefer through online chat, SMS and social media, and interact with your team about a new listing, contact or business strategy while they're on the move. 8. Document management Leave your client with a positive customer experience by smoothly completing the sales journey with automatic document and form creation – e.g., Docusign. 9. Task management Smarten up your daily business processes with automatic to do lists, shareable notes, automatic reminders and other business processes tailored to your agency's workflows using your preferred task management tool. To save even more time, automatically include relevant information on leads, listings or contacts. 10. CRM Automatically update your leads data and contact information in your CRM. 11. Workspace automation Using technology such as SweepBright you can access the world's best apps through middleware firm Zapier and create your own perfect workspace, accessible on your mobile. 12. Publishing listings online Publish your listing to a range of real estate portals, social media & your own agency website with a single click. To view the original article, visit the SweepBright blog.
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Crye-Leike Website Continues to Garner Top of the Line Industry Awards
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The Concierge Approach to Home Buyer Services
Have you noticed the TV commercials for Carvana, the newest way to shop for a car? It amazes most of us that someone would buy a car sight-unseen, but they're doing it. They totally shop online, then they get the car delivered to them, or they can pick it up at a really amazing "car vending machine." It's glass and you can see the cars as they come down to be dispensed. No, it's definitely not a trend that we'll see in buying homes, but is there a home buyer service or suite of services we can supply that is similar? The facts bear out that home buyers, just like car buyers, want to eliminate the hassles of locating the right home. They would like to avoid some of the steps. Sure, they can do searches online, repeat the searches waiting for new listings, then contact you and go see homes. What if they want the process to be less of a hassle, though?
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Boise RESO Spring Tech Summit Is Headed for a Sellout
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Acquisition Hell: The Tech Investment
One company's success becomes another's pain. Mergers and acquisitions over the last few years have taken a toll on brokerages and their tech stacks. Finding means to protect highly invested tools is becoming more difficult. Maybe the first place to begin is with the contract.
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The Big Data Picture: The Bird's Eye View of Your Market
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Thoughts on the Incoming Class Action Lawsuit Filed Against Realtors
First of all, if you haven't been watching Hot Ones on YouTube, you really should. I have been a late adopter, but it's been my go-to time-killer the last month or so. With that in mind, I'd like to break down the implications of the recently filed (and very fiery) class action lawsuit within the United States District Court in the Northern District of Illinois (hello, Chicago!) on March 6, 2019 by generating some potential outcomes on a scale of Mild to Armageddon.
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On Brokerage Profitability and Sustainability: Where Does Technology Fit In?
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Stop Focusing on GCI and Start Focusing on Success-Driven Activities
There is a lot of noise in real estate right now. Brokerages are worrying about a host of external factors beyond their controls--Compass and its latest set of acquisitions, whispers of a recession, bad weather keeping buyers away from open houses, etc. While we always have to keep our eye on the industry and economy, it's more important to keep your eye on something much closer to home that you CAN control that WILL have a REAL impact on your business.
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Instagram TV: Should You Jump In?
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Majority of Real Estate Firms Remain Optimistic, Evolving Technology Remains a Challenge
The evolving technological landscape, competition from nontraditional market participants and housing affordability continue to be among the biggest challenges facing real estate firms in the next two years, according to a report by the National Association of Realtors. NAR's 2019 Profile of Real Estate Firms found that commercial real estate firms were more likely than residential firms to cite local or regional economic conditions as the biggest challenges, while residential firms were more likely to mention competition from non-traditional market participants and virtual firms.
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Keys to Buying Market Analytics Products
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MLSs Demand Broker Data Sovereignty
A battle was waged between MLSs and the National Association of REALTORS® against the Library of Congress, who administers copyright in America. For many years, it has been the common practice of MLSs to copyright their data set, referred to as the MLS compilation, each month or each quarter. About a year ago, the copyright office of the Library of Congress continued to receive the copyright applications but stopped issuing copyright numbers.
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