You are viewing our site as a Broker, Switch Your View:

Agent | Broker     Reset Filters to Default
The Problem of Offer Management and the Path to Fixing the Chaos
At WAV Group, we love it when a company has a great tech story. In this genre, there is no plot more inspiring than innovative Realtors developing software that solves the frustration they encounter every day. Agents have a keen eye for spotting opportunities to enhance consumer experience. In most cases, they also have a clear go-to-market strategy for their product: they beta test the app in their own business, and if it saves them time and clients love it, they share with other agents to get their feedback. Word of mouth is powerful marketing. Soon, they have testimonies and use cases to share.
MORE >
Understanding Future Homebuyers and Connecting with Technology
In just a short period of time, the way we search for homes has rapidly advanced thanks to property technology, or PropTech. It's become more important than ever for real estate brokerages, brands and professionals to differentiate themselves in an increasingly tech-savvy market. David Chervenic, broker at Keller Williams Chervenic Realty, is always looking to better serve his clients and believes using the latest technology is paramount to delivering an outstanding customer experience.
MORE >
Finally! Health Insurance Designed Specifically for Realtors
MORE >
Royal LePage Partners with Inside Real Estate to Deliver New Tech Ecosystem, rlpSPHERE
Royal LePage, the largest real estate company in Canada, has partnered with Inside Real Estate to provide a new technology platform to their 18,000+ agents spanning 600+ locations across Canada. The rlpSPHERE platform, powered by kvCORE, provides a fully integrated, state-of-the-art tech ecosystem enabling Royal LePage brokers, agents and teams to manage and grow their business from one single platform.
MORE >
So Long, 2020: 3 Questions to Help You Prep for Year-end
MORE >
Welcome Zillow Homes, a Brokerage Launched in Atlanta, Phoenix and Tucson
In an announcement today, Zillow launched Zillow Homes, a licensed brokerage entity in Georgia and Arizona. For years, we heard that Zillow will never become a brokerage. Then when they became a brokerage to cover certain legal requirements in a number of states through acquisitions, we learned that it was simply air cover. Then Zillow began to collect referral fees from agents. Completing the circle, today Zillow is a traditional brokerage, albeit for Zillow Offers. Who knows what tomorrow will bring? They have every right to operate as a brokerage and we welcome them with open arms.
MORE >
Broker Newsletter, Magazine, and Resources Strategy
MORE >
Fallen Deals Are Like Fallen Angels
There is one metric on the financials that gains little attention by brokerages: Fallen Sales, or Deals Fallen Through (DFT). They are on everyone's productivity report, but when asked why the number is what it is, no one can explain why these deals are lost. It is surprising on how much business is lost every month because of a fallen sale. It is more surprising that only a few people dive into the why and how this business is lost, and if they can resuscitate or learn how to make a deal to fly again. Peter McGarry, of McGarry Properties, and I have had several discussions on the topic of DFTs. Our conversation ranged from what is the number of DFTs to the value of an agent's experience when a manager assists to get a deal back into flight. We also discuss how technology might be leveraged as an emergency medical team before the patient hits the ER room. This vlog is a snapshot of our conversations, and for us, highlights DFTs as an essential metric that impacts all the brokerage's business pillars. Also, in a few weeks, be on the lookout for an interview with a branch manager on why DFTs are important to her. Chapters Meet Mr. McGarry The number of deals that don't make the closing table The financial outcome when deals are able to fly Agents don't want your presents; they want your presence. — Matthew Ferrara Deal doctor versus resuscitation Use case for AI/ML? DFTs stats: fact or anecdotal Raising the red flag before the accident DFTs versus the three pillars of a brokerage: recruiting, retention, and productivity Best agents to recruit! Birds of a feather flock together Reference: RealTrends Top 500 Brokers To view the original article, visit the WAV Group blog.
MORE >
Realtor Safety Is Serious Business All Year
MORE >
Buyside Broker Customers Collaborate on Awesome Homeowner Program
In a press release today, Buyside announced that all of their broker customers are cooperating on National Home Valuation Week. The idea is that all of their broker clients push the same ad campaign during the same week nationwide. The call-to-action from the campaign is to visit the broker's website to enjoy the Buyside valuation product--which provides three AVM values, along with Buyside's buyer data showing how many buyers the broker has for the seller's home today. This is a great strategy, and I think that it is the first time that a technology company has pushed a national ad program like this though their broker customers. In an inventory constrained market, this seems like a strategy that has legs. I know that the Fox & Roach and the Keyes pilots of this program in their markets worked very well. I expect that the national campaign will be even more effective.
MORE >
A Season Like No Other: 3 Tips for Managing in an Unpredictable Market
MORE >
The Land Broker Co-op Partners with RealX to Modernize Solar, Wind, and Mineral Property Rights Transactions
RealX, America's first and largest online property rights exchange, and The Land Broker Co-op (the "Co-op"), have agreed to provide a turnkey solution for transacting property rights for the Co-op's 16,000 land-focused real estate agents. Property rights include leasing land for solar, wind, oil and gas, timber, cellular towers, and more. "Our agent members are the best-of-the-best when it comes to providing land services to their clients. RealX provides our members with a transparent online exchange to help landowners generate income from their land by easily connecting them with the leading companies in energy (solar/wind/oil and gas), communications (cellular towers), building materials (timber), and many others," said David Light, CDO (Chief Development Officer) for the Co-op. "RealX has organized and modernized a highly-fragmented multi-billion-dollar marketplace," said Dan Murphy, President of the Co-op. "They are providing a vehicle for agents and their landowner clients to proactively market their properties directly to the buyers within each vertical, giving themselves the best opportunity to unlock additional income. No longer are landowners stuck waiting for a deal to come to them without professional assistance. Co-op agents and their clients will be the best positioned to lease their land for renewable energy as the boom continues." RealX is an independent national exchange that brings buyers and sellers together in a technology-driven marketplace that facilitates property rights transactions. "Our goal is to unlock the value of every property for both the landowner and the company leasing the property. Energy companies on the exchange can search, compare, and connect to landowners and their agents in just a few clicks – no more cold calls, postcards, or knocks on the door. We build trust, transparency and control into what was once a complicated and opaque process," said Luke Glass, CEO of RealX. RealX has experienced an average month-over-month user growth rate of 51% this year, achieved throughout the pandemic. In addition, the Co-op's website, landbrokermls.com has been the land industry's fastest growing land website since the Co-op was founded in 2018. Glass expects Co-op agents will register millions of acres across the U.S. in the RealX exchange, becoming the top agents in the country transacting property rights.
MORE >
RPR Launches New Shortcuts Menu for Guided Tours
MORE >
How Goli Marketers Are Blowing It with Their Influencer Strategy
Ever notice when people you follow on social media give a shout out to a product, or do an unboxing or a product review? Those people are usually being compensated because they are influencers (influencer is a term for word-of-mouth marketing on social media). I am going to share a relevant influencer story about my daughter then wrap it up with an influencer strategy for real estate.
MORE >
When Does a High-Volume Lead Gen Site Make Sense for Your Team?
MORE >
WordPress 5.5 Update Features and Gotchas, WCAG News for ADA
September's edition of Insightful Tech reviews two technology topics announced at the end of August. The first is the launch of WordPress 5.5. Learn about new features and a gotcha in this version of one of the leading content management systems for building websites. Our second topic for Insightful Tech comes from the Word Wide Web Consortium (W3C). WC3's Web Content Accessibility Guideline (WCAG) workgroup published a draft version of the WCAG 2.2 for public review. This exciting update of the draft version adds new 'success criteria' to the current WCAG 2.1. Watch the video to learn more about this topic.
MORE >
5 Ways Brokers Can Help Agents Succeed Right Now
MORE >
Commercial Market Chat with Deena Zimmerman
With many businesses shutting down and workplaces realizing that their employees can easily work from home, it seems that commercial real estate will most likely look quite a bit different moving forward. Even with these not-so-hopeful indicators, there are some silver linings and positive signs on the horizon...
MORE >
TRIBUS Unveils Slack for Real Estate Brokerages
MORE >
3 Tips for Working Quickly in Real Estate's Remote Environment
As much as there was uncertainty about the state of the real estate market earlier this year, it's become clear by this point that it's definitely still a hot seller's market. A potent combination of pent-up demand and low inventory means buyers today face steep competition. That competition puts a lot of pressure on buyers--because when they do find themselves in the position to buy, it means they want to move quickly.
MORE >
NAR to Co-Present the Real Estate Industry's Virtual CEO Exchange with RISMedia
MORE >
Let RESO-Standardized Data Choose Your Next Brokerage Office Location
Eric Stegemann, CEO of TRIBUS, understands real estate agents and brokers, because he was one before becoming a vendor. Raised in St. Louis, he became a REALTOR before turning 20 as a way to pay for college. His success as an agent turned his temporary career plan into a deep passion for the real estate business which has endured for two decades. In 2004, Stegemann created River City Real Estate, growing it into the largest independent brokerage in the St. Louis area. The technology-centric brokerage business he developed would be the DNA for the creation of TRIBUS in 2009, a technology firm built for brokerages across the U.S. and Canada. Stegemann is also an active RESO member and volunteer, and he was a speaker when the Fall 2019 RESO Conference landed in his hometown. His presentation delved into how MLSs can use RESO-standardized data fields to help brokerages make better decisions, like choosing office locations, by passing through more data to brokers and their vendors. Stegemann walked through a brief history of brokerage and how we got to agent-centric models driving the decisions being made by brokers. He spoke specifically about what led to brokers trying to retain top-producing agents through generous commission splits and the creation of office space based on agent desire rather than hard data. "It's all based upon gut," said Stegemann. "It's a gut reaction to, 'Oh my God, if this agent leaves, I'll lose 300 listings this year. I better keep them.' Brokerages would just start opening offices anywhere their agents really wanted them to open an office. A lot of them just didn't have good data to make the decisions, or they didn't have good tools to use the data to make the decisions." The MLS often has the data, he said, but it needs to be delivered back to the brokerage or their vendors. Stegemann dissected listing data, noting how different data sets could help brokerages determine the true value of a listing. While every other industry can put a price tag on its assets, that's not necessarily true for real estate, he said. Stegemann believes that brokerages should be able to assess the value of every listing. They can do that if MLSs provide them with more data, so he drove the point home for MLSs. "Listings are definitely assets of a brokerage, and...your listings are assets in your MLS," Stegemann said. "If there's any data set on that listing that could help them, that's what I would encourage you to push through." Efforts to expand the RESO Data Dictionary to include more data, such as agent identification and showing data, is exactly what brokerages need, he said. MLSs that pass RESO-standardized data to brokerages could help quantify marketing and sales efficiency, including choosing office location. Said Stegemann, "If I know how many people came through the property, I can better value my listings. I can better say listings in 12345 ZIP code get lots of showings, lots of people see my sign. And I have a 32% chance of my brokerage double-ending that deal if we get that sign in that particular ZIP code because of how well traffic is in the areas or how high in demand that is." "Reframe the conversation about trends not just being about market data that the agent can hand to their clients," Stegemann suggested. "Maybe frame that to your brokerages – to provide more value – as 'How I can provide you information on what's going on in the market, so you can make better decisions about the brokerage?'" Specific to how a brokerage could pick its next office location, Stegemann talked about being able to pull data on added listings over a period of time and what the average price increase has been. Making it easier for brokerages to see that information can help identify up-and-coming areas. "Maybe I should go put an office here, because it looks like – while it's been a dilapidated and not great area so far – they just put a Starbucks in there, or they're thinking about putting in a Whole Foods," said Stegemann. "The data is starting to show that prices are picking up there. It might make more sense to have the brokerage know that they can put an office there." Stegemann went on to explore buyer-side agent data. "We have over 200 MLSs that we pull in data feeds from, and I would say less than 20 pass through the feed on who the buyer's agent is," he said. His parting advice: "Track everything." "At TRIBUS, literally every log in, every change of a record, every price change, every status change, every single thing, we track as a record, because there may be something that that broker wants to do with it," said Stegemann. "MLSs, you should be able to have that kind of data, too, and you should be able to track every single thing that happens in your system and expose that better to brokerages." You'll see even more great presentations like this at the next RESO conference. You can register for "RESO Remote Encore: The Standards Collection," which will be fully virtual, October 27–29, 2020 at reso.org/fall-2020.
MORE >
How to Recruit Real Estate Agents: Attracting the Best Team
MORE >
First American Home Warranty in Lone Wolf Transaction Management: Broker Opt-out Is Available
On August 13, Lone Wolf issued a press release stating that they have integrated First American Home Warranty Solutions into Transactions (TransactionDesk Edition, formerly Instanet). This partnership allows consumers to purchase home warranty solutions directly from First American through the Lone Wolf Marketplace. This fantastic integration streamlines accessibility for consumers, granting access to the great value of a home warranty in the purchase or even in the sale of a home. WAV Group Research has recognized that sellers benefit from offering a home warranty when listing a home because it can be easily transferred to the buyer and provides them peace of mind.
MORE >
How to Train Your Real Estate ISA
MORE >
Research-Powered Communication Is Rocket Fuel for Marketing
In our last blog article, WAV Group PR and Communications Strategist Myra Jolivet distinguishes between marketing and public relations tactics. Magnetic PR storytelling elevates your voice and supplements your competitive edge. While communications plans do not need to be complex or expensive, they do need to be laser targeted to specific audiences with a resounding message. The hardest part is serving the demands of your market segment by delivering newsworthy advances in innovation.
MORE >
TRIBUS Launches Brokerage Insider Podcast
MORE >
All Businesses Have a Story: 6 Steps to Discover It, Craft It, and Tell It
Storytelling predates writing as the original method of social sharing. Thousands of years ago, people of every culture used a communal form of sharing information in the form of story. From the passing of religious beliefs in Greece to the sharing of cultural history by the African griot, the use of story is innate. The late sociologist Peter L. Berger said, "Storytelling is a means for sharing and interpreting experiences. Human life is narratively rooted, humans construct their lives and shape their world into homes in terms of these groundings and memories. Stories are universal in that they can bridge cultural, linguistic and age-related divides."
MORE >
Coldwell Banker to Expand Its RealVitalize Roll Out to National Affiliate Network
MORE >
The Art of the Quote in a News Release
News releases remain a useful tool for public relations programs. The value of a news release does not come from search engine optimization, clicks on your website, or direct sales that result from its publication. The real value of a news release comes from helping you tell your story told the way you want it told. News releases help frame and shape your story--whether it is the announcement of a new product or service or the acquisition of a company or new talent. Most importantly, the words you choose, once used by others, can keep your story consistent and clear.
MORE >
Upstream Lowers Price as Roster Function Deploys Nationwide
MORE >
Virtual Showings: Buyers and Their Brokers' Considerations
In a previous post we discussed some sellers' concerns related to the possibility of 'virtual showings,' where buyers' agents come to listings, take photos, make video recordings, or even live-stream tours, all to permit potential buyers, not physically present, to get a look at a listed property—and perhaps even buy it! Here, we consider the concerns of buyers and their respective brokers.
MORE >
An Independent Brokerage Thrives in Upstate NY. Here's How.
MORE >
Recruit Top Real Estate Associates with Technology and Tools
Real estate is a competitive and fast-paced arena. To recruit and retain top-notch sales associates for your firm, you need to supply easy-to-use, state of the art real estate technology and tools to deliver the best customer experience. Continuous learning is the name of the game, but adopting the right technologies can make your sales team's life so much better.
MORE >
3 Lessons for Real Estate from a Mid-pandemic Millennial Homebuyer
MORE >
RPR Commercial: Map out a Path to Success
As a commercial real estate practitioner, your clients count on you for sound advice and expert guidance. One easy way to help them make more informed decisions is by mastering the RPR map. RPR's powerful map functions provide layer after layer of important insights. These maps provide a visual analysis, arming you with community intelligence that will help you promote a property with high traffic counts, understand the competition around a potential new restaurant, or do a quick check to see if a building is in a Flood Zone or Opportunity Zone.
MORE >
Virtual Showings: Seller Considerations
MORE >
Top 10 Most Popular Articles of July
"Communication" was the unofficial topic of the month, with July's list of our most-read articles touching on the subject multiple times. For drumming up more seller leads, try the script/questions in article #3. For lead-converting voicemail messages, see article #2. For better texting, #5 is for you, and for advice on better Zoom meetings, check out article #8. If you're feeling crafty, check out article #10 to learn how to build a flyer on Google Slides. Need to draw a floorplan by hand? Article #1 has a foolproof method for. For everything else, there's the full list of July's top 10 articles below: 1. How to Draw a Floor Plan without a Laser MeasureDid you know that one in five buyers would ignore a property listing completely if it didn't include a floor plan? That means you could be missing out on 20% of your inquiries with potential buyers scrolling right past your listing. But don't panic! We're going to show you the easiest and fastest way to create a floor plan without using a measuring tape or laser measure. 2. Friday Freebie: Voicemail Scripts that ConvertYou're a proactive agent—when a new lead comes in, you call them ASAP. But what if that hot lead sends you right to voicemail? The message you leave is the first impression you give a prospect. That's why in this week's Friday Freebie, we're highlighting a new guide with sample voicemail scripts you can use to make you the Realtor that lead will want to work with. 3. Want More Listings? Call Your Database and Ask These 4 QuestionsWhy do some agents get all the listing clients, while others have to settle for buyers? It all boils to one simple truth. "The people that get all the listings talk to more people," says real estate coach Tom Ferry. In this video, he offers four simple questions you can ask your database to spark a conversation that gets homeowners thinking about selling. 4. 5 Shocking Yet True Real Estate StatisticsA recent article highlights 57 real estate statistics that help real estate agents and those in the industry understand their market better. Understanding and leveraging these statistics to your benefit is the goal of this blog post. We have highlighted five of the statistics in the article that we feel is the most crucial to your real estate career. 5. Warm Up Cold Real Estate Leads with SMS TextingThese days, people want speed and convenience. Providing rapid, responsive service is crucial for top-notch customer service. One of the best tools for growing rapport is something you probably use daily but might not have applied to your business just yet. It's SMS texting. 6. Is TikTok a Good Social Media Platform for Realtors?TikTok is a social media channel that has become very popular recently. Realtors have started using the social media platform to get noticed and target certain market segments. But how and why should you use TikTok for real estate? In this article, we will provide you with some examples and arguments. 7. Your Guide to Hosting Virtual Open HousesReal estate agents have successfully been throwing open houses for decades, but virtual open houses are a different ball game. It can be hard to know where exactly to start, though. So we have prepared some easy guidelines for you to follow. Who knows? With some practice, virtual open houses could become your new favorite marketing tactic. 8. Zoom for Real Estate: 4 Hacks You Need to KnowZoom has become a new real estate go-to tool for communications with millions of Americans working from home and attending online classes. As with all new technology, the more you become familiar with it, the more features you uncover. Once turned on, some hidden features give real estate professionals more ways to use this communication platform to engage clients and prospects. 9. 6 Real Estate Video Production Resources for Agents‍It's true you can spend a lot on video production if you have the budget for it, but many real estate businesses are producing their own video content cost effectively without hiring professionals. Some of the services discussed below cost less per month than a daily cup of coffee! These services are also very easy to use and you will quickly discover you don't have to have a background in design or video to produce effective videos. 10. How to Make a Flyer in Google Slides‍If you're looking for ways to add value, reach a larger audience, attract more visitors to your website, or capture more leads, downloadable guides, flyers, and checklists may be the tool you're looking for. Here's how to make your own for free in Google Slides.
MORE >
Why Large Firms Are Growing While Small Firms Face Uncertain Futures: 5 Strategies for Success
MORE >
Survey Results: Best Practices for CMA
The Comparative Market Analysis (CMA) is the script of the listing presentation. The narrative is developed using listing data. This week, W+R Studios, developers of the Cloud Agent Suite, released research about real estate agent attitudes about the best practices for CMA. The report validates what most believe to be true about the role of the CMA in real estate. We have come a long way from MLS printouts, but it is still all about the data.
MORE >
zavvie and EasyKnock Partner to Offer Innovative Bridge Option
MORE >
Home Buying Recovery Continues
After shutdowns earlier this year, existing home sales have been climbing since May, bringing more momentum to the home buying recovery. June sales increased 20.7% according to the latest report from the National Association of Realtors. Increases in June occurred across every region in the country, with the West leading at just under 32% growth. The pace in June was 6.9% above June 2019, bringing the sales rate to its highest level in 13 years.
MORE >
Howard Hanna Launches New Urban Development Division
MORE >
5 Sales Management Strategies for Brokerages
Cultivating effective sales management for brokerages is a little different than cultivating it in another business. In a brokerage your salespeople are your agents, and they do a lot more than just sales. So it is important to recognize that, and adjust your approach to management based on that fact. Follow the sales management strategies below and you will create an environment within your team that leads to success for your brokerage and your agents.
MORE >
Brokers Can Step Up Now and Compete with Online Brands
MORE >
Matterport Changes Face Blurring to Opt-in Only
At Matterport, we're in constant motion, creating cutting-edge technologies to further enhance the capabilities of the Matterport digital twin for our customers. An important part of that effort includes a commitment to protecting the privacy of our customers with features they can enable to manage it. One such feature offered today is automated face blurring. Face blurring is software that is designed to protect the privacy of individuals by algorithmically blurring their faces wherever they appear in an image or video. The technique is used widely across industries from street mapping and directions, to news reporting and social media.
MORE >
What Makes a Powerful Brand? 3 Key Things to Include
MORE >
Can You Guess What the Top 10 Issues Affecting Real Estate Have in Common?
The Counselors of Real Estate hosts one of my favorite annual press announcements. CRE is a 1,000 "by invitation" membership organization comprised of industry veterans representing investors, financiers, developers, corporate real estate professionals, appraisers, consultants, attorneys, brokers, and other industry professionals. They produce an annual Top 10 list created from a poll of its members that is always interesting and thought-provoking. I wrote about their list last year and the year before.
MORE >
RESO Fuels A.I. Innovation: How to Enter the U.S. Market Effectively
MORE >
Dotloop Users Have Until Thursday to Opt-Out of Data Sharing with Zillow and Others
Dotloop is set to change its privacy policy this Friday, and brokerages and agents who don't want their data shared need to opt out by July 16. According to its newly updated privacy policy, the Zillow-owned transaction management platform will begin sharing aggregated transaction data going back as far as January 1, 2016 with third parties beginning July 17. You can read the most relevant portion of this policy below: We may share information provided to us on or after January 1, 2016 with Zillow Group and its subsidiaries (“Affiliate Sharing”). We or these affiliates may use the information we collect for our internal purposes, for example, to understand and gain insight into trends in the real estate market and to improve our home valuation models. These insights are applied at an aggregate level; neither we nor our affiliates will use data from individual transactions or properties to obtain leverage regarding specific transactions or inform decisions about individual properties. If you have registered for a user account (a “Registered User”), you can opt out of Affiliate Sharing by emailing us at [email protected] As a Registered User, you control the sharing permissions applicable to your view of your loop(s); other participants in the same loop(s) may make different choices regarding whether to share their loop views, which may contain similar or duplicative information. If you opt out of Affiliate Sharing prior to the Effective Date of this policy, none of your information will be shared with our affiliates; if you opt out after the Effective Date, your choice will be effective only for information you provide after you opt out. How to Opt Out If you'd like to opt out of Dotloop's sharing your data, act fast! As stated in the quoted policy above, if you opt out by THIS THURSDAY, July 16, you can prevent Dotloop from sharing data going back to 2016. If you opt out after the deadline, Dotloop will share over four years of your past data and only opt you out of sharing future data. Email [email protected] by July 16 to opt out of data sharing. Be sure your message explicitly states that you'd like to opt out of "Affiliate Sharing" (Dotloop's term) immediately. This will help protect past, current, and future clients' information. Next Steps If you'd like to give Dotloop a hearty "Bye, Felicia" and move on to a transaction management solution that WON'T share your data, check out our Product Directory. There, you can learn about dozens of transaction management platforms that will keep your data safe.
MORE >
Insightful Tech: Project Team Mistakes, ADA Review, Web Analytics and Bots, Zoom Security Vulnerabilities, and Together Mode
MORE >
Inside Real Estate Acquires dashCMA to Further Expand Their kvCORE Platform
In a press release last month, Inside Real Estate, makers of the kvCORE platform, announced the purchase of dashCMA. Unless you are operating in California or Nevada, you may not have seen dashCMA. But RE Technology has, and rest assured you will be very happy to see this new CMA become available in your market to differentiate your listing presentation from other competitors in the market. The beauty of a great CMA is supporting the Realtor in conveying a clear story about the market and their specific pricing approach to buyers and sellers. Unfortunately, there haven't been great options available for agents to do this in a simple and effective way. Most CMAs today feel seriously outdated, consisting of lengthy PDFs with little to no client interaction. They are clunky and time consuming to produce, too. dashCMA is a modern take on the CMA. It launched in Southern California where competition is fierce, and the high price of housing puts a premium on the quality of information that consumers expect from their agent. Driven by this understanding, and the necessity to quickly and effectively establish trust with buyers and sellers around pricing, dashCMA was born. The product competes with players like Cloud CMA and MoxiPresent, although it stands out due its interactive dashboard that allows agents to change comps and toggle the impact of specific features in real time. It's a drastically new approach to the decades old pricing conversation. Thanks to features like client engagement tracking (seeing when, where, and how the client interacted with the report), dashCMA helps ensure no deal is ever lost over pricing. dashCMA was developed as a standalone end-point solution positioned to scale one MLS at a time. Thanks to Inside Real Estate's extensive MLS footprint through their kvCORE platform, dashCMA will now be made available in just about every MLS market in the nation in short order, and will have deep integration into kvCORE. Inside Real Estate will be adding dashCMA into their Marketplace where agents can add the product via a subscription. Brokers who are on kvCORE today should call about group pricing. One of the exciting opportunities for both Inside Real Estate and dashCMA to think about is the role that CMA plays in the enterprise workflow environment powered by machine learning and automation which their kvCORE platform specializes in. dashCMA founder Karen Abram mentioned that connecting the CMA tool to something like lead generation has the opportunity to dramatically change the process. Consumers can inquire about a listing and receive an automated CMA about that property before the agent has a chance to call the customer back. Moreover, kvCORE can automate the process of scheduling a call with the customer after the CMA has been viewed or leverage other tools like a BombBomb video if the consumer does not open the email. The opportunities are pretty endless when you get beyond integration points that are limited to API and SSO. We look forward to seeing how this all comes together. This is a really exciting time in real estate technology as hot tools like dashCMA and BombBomb get fully integrated into powerful platforms like kvCORE. It's truly a win for brokerages and their agents. Congratulations to the team at Inside Real Estate and dashCMA.
MORE >
Use Public Records to Find Commercial Prospects
MORE >
Broker Tech: How to reduce compliance risk and protect your business
The COVID-19 pandemic accelerated the need for a fully digital real estate transaction. Agents who already were using transaction management software to digitally process their transactions from beginning to end benefited immediately. Agents who had not yet gone paperless and depended on manual processes likely found the transition to working from home and social distancing much more challenging. But it is the broker-owner who may have fared best from having a digital transaction management solution in place. Having agents working from different locations with paper-based transactions can be a nightmare to manage without a digital process in place. It also could open a Pandora's box filled with compliance issues. Brokers can protect their businesses by using Form Simplicity, a transaction management software. They don't have to worry about compliance risks because that's one of the most significant benefits that Form Simplicity offers brokers. All transaction documents are digital, time-stamped, and stored online in one place. Brokers Tools included Unlike other transaction management programs, Form Simplicity provides all the Broker Tools as a standard feature at no extra cost in the Professional and Ultimate editions. They can upload their logo to association forms and even create assistant accounts for free. Within the Form Simplicity Broker Dashboard, brokers can manage, review, approve, track, and store every agent's transaction activity end-to-end. In effect, Form Simplicity removes the need to recreate a "paper trail" that a compliance audit can trigger. Instead, Form Simplicity provides brokers, their designated admin staff and agents with a digital footprint. Every document required for a compliance review or audit is digitally stored and is centralized for easy retrieval. Reducing risk The Broker Tools built into the Professional and Ultimate editions of Form Simplicity help broker-owners reduce risk through a customizable, automated, paperless review process that allows brokerages to stay compliant. Form Simplicity enables brokers to work digitally in a collaborative environment with every agent. Form Simplicity streamlines agent and broker workflow, but more importantly, it helps everyone avoid making mistakes. Dynamic checklists, deadline reminders, built-in form calculations, and automated emails all reduce agent errors. Greater transparency Form Simplicity's Broker Review process provides a broker and admin team with dynamic document checklists based on specific properties (including different transaction types). Agents use these checklists to submit their transaction documents for broker review to ensure compliance and overall completion. All it takes is for a broker and admin team to deploy Broker Review in Form Simplicity is to set up a Document Review checklist, located in the Form Simplicity Broker Dashboard. A video that details each step is here. Anytime agents submit a document for review, the broker gets an email notification. All documents that need a broker's review are under a single tab – Transaction Review – found atop the Broker Dashboard. This gives a broker deep visibility into the transaction's activity. Each checklist is dynamic – allowing agents to attach a note to the broker with any document submitted for review. The checklist also allows the broker to add notes for the agent on the checklist or within any document. At the end of the Broker Review process in Form Simplicity, a broker accepts the transaction submitted by the agent as complete or marks the file incomplete. Either way, the agent automatically receives the appropriate email notification. Form Simplicity allows a broker's evaluation to occur online and in real-time. Brokers can eliminate phone calls, emails, and undocumented back and forth communication. Inside Form Simplicity, everything is color-coded and intuitive, making it easy to use for even the least tech-savvy brokers, basically eliminating the need for training. Peace of mind Because transparency is one of Form Simplicity's greatest strengths, using Broker Review, everything is in one place: document checklist, messages, review history, and all transaction associated emails. This makes review and compliance verification a breeze for a broker and others on their admin team. Search is quick and straightforward, allowing brokers to find what they are looking for inside Form Simplicity fast. It's also status-driven, helping brokers better manage their workflow by indicating which activities are complete or incomplete. Since everything is completed online and inside Form Simplicity, it allows brokers to work smarter, not harder. Digital beats paper Brokers know that surviving a thorough compliance audit that relies on paper documentation can be painfully time-consuming. Trying to recreate a paper trail when agents are working from home can be exponentially more difficult. By moving to a centralized digital transaction solution with Form Simplicity, brokers can dramatically reduce their time dealing with compliance issues and avoid many of them altogether. A digital process safeguards a broker's business, and Form Simplicity shines when it comes to protecting your business. Check out the newest and improved version of Form Simplicity and its broker tools. Email [email protected] for a demo of all the great broker features built into Form Simplicity. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
MORE >
More Positive Trends in the Real Estate Market
MORE >
Lone Wolf Introduces New Cloud Solutions for Agents, Brokers, Teams, Franchises, MLSs, and Associations
Lone Wolf Technologies announced the availability of real estate's first integrated suites of technology solutions targeted to the specific and unique needs of residential real estate stakeholders: Agent Cloud, Team Cloud, Broker Cloud, Franchise Cloud, and Organization Cloud. Each cloud solution connects real estate's leading technology in a single package and is available for purchase today through lwolf.com.
MORE >
iBuyer Platform Provider zavvie Launches New Streamlined Offer Optimizer
MORE >
Premier Listings Broker Owner Jordana Tobel Shares Her COVID-19 Growth Story
RE Technology is constantly on the lookout for inspiring stories about businesses that have performed remarkably well in extreme circumstances by leveraging technology in the best possible way. Thanks to a tip from CINC, one of the leading technology platforms for top performing agents and teams, RE Technology had a chance to connect with Jordana Tobel, broker owner of Premier Listings with an office of 50 agents in Delray Beach, Florida. Her transactions span the southeast Florida seaboard from Port St. Lucie down to Miami Beach. In Jordana's early years, she focused on the REO market and worked with Carrington Real Estate before starting her firm in 2015. Her business model is based on an idea she cultivated while at Carrington: providing value to her team members in a way that impacts their bottom line—in the form of actual buyer and seller leads. Through resources like CINC, Jordana can provide her agents as many as 50 leads per month while implementing a unique accountability program and a culture conducive to productivity. With any goal, you're going to perform better when you're held accountable by someone who cares. Jordana's model keeps agents on track using tactics such as call minimums, a scrolling leaderboard, and other policies. From 2017 to 2019, the company experienced a 33% annual growth each year. Premier Listings' growth from 2017 to 2018 was 33%; and again, coincidentally, from 2018 to 2019, the same growth, 33%. Out of the gates, 2020 was going strong and Jordana was on track to hit her GCI goal of $2 million when the world changed. In Florida, real estate was declared an essential business. But, operating as an essential business was fluid. Often the information about showing conduct was changing daily. Jordana rose to the occasion by staying connected to her team using regular Zoom meetings, recording YouTube videos, and continuously communicating with her agents. She began emailing agents to share information, engage team members, and ensure their mental health, all while doctoring deals and maintaining the agility to keep everyone on track. (Many of these videos and meetings are available on the company's YouTube channel). Of the myriad challenges faced by agents, one of particular interest was the lack of inventory coupled with a belief, by buyers, that real estate must be on sale since the stock market was in the tank. In reality, low inventory and high demand are driving multiple offers in the $500,000 to $700,000 price range with many homes trading at prices over the list price. Premier Listings carries about 50 listings at a time and that saw a little dip in this number during March and April. Although the company missed Jordana's projections in April and May, things were quickly back on track in June, and July is looking like an $8 million month, which will be a company record. Jordana's brilliant strategy not only carried her company, but created the opportunity for growth through a pandemic. RE Technology learned from Jamie Quenzer, VP of Marketing at CINC, that companies who maintained or even doubled-down on lead generation and digital advertising budgets in Q2 saw enormous returns. Cost per lead for Premier Listings, and others, actually dove down 47%, as many firms put their lead generation budgets on hold. This also provided an abundance of opportunity to set the stage for a fantastic rebound. At Premier Listings, Jordana Tobel has some key observations about her lead funnel. Her goal is to find a middle ground where 50% of company transactions come from agent relationships, and 50% comes from broker generated leads. For Jordana, that sets a lead generation goal of 500 to 800 leads per month so that she can guarantee at least 40 leads for each member of her lead team. She writes the check, CINC delivers high-quality leads. For agents not on the lead team, production comes from client engagement. Premier Listings has been able to keep up their transaction pace by enabling agents through constant communications, ongoing training, and many, many, many live webinars that help agents maximize the opportunity in using their CINC platform. The biggest bottleneck in the funnel has been challenges related to buyers not being able to look at homes due to travel restrictions or buyers competing against multiple offers. Premier Listings has been a client of CINC since 2016. Over the years of lead generation, they have developed a pond database of more than 17,000 leads. In 2019, at the CINC Summit in Orlando, Jordana and her team were able to sit side by side with other CINC clients to learn best practices, tips, and strategies for conversion. She and her team have also developed friendships with other brokers and agents that create a steady flow of inspiring new business development tactics. These friendships carry on though the private CINC Owners Mastermind group on Facebook. Whenever Jordana needs new ideas, she jumps on Facebook with a question and gets a wealth of responses from likeminded business owners who share a technology platform and the same commitment to success. It's the support of this community of other CINC broker owners, along with the hard work of her team members, that have yielded top results, even during difficult times. Jordana is 100% committed to CINC and advocates strongly on their behalf. Feel free to reach out to her directly to learn more about her experience (*or to join her team, as she is always hiring). As a small business owner, rather than employ her own tech support, Jordana is able to utilize CINC's support line to field technical questions from her agents. In addition to a support line, email, and dedicated account manager, CINC provides a constant source of training opportunities such as live webinars, recorded webinars, as well as 1 to 3 day events throughout the country. This enables broker owners like Jordana to focus on growth, while CINC trains and supports her team. From a certain perspective, life can happen to you or for you. In Jordana's case with Premier Listings, hard work, dedication, and access to the right technology gave her a competitive edge in a crisis that resulted in record growth. With a new investment division in the works and an upcoming 3-Day Training Event exclusively for Premier Listings agents, there's no doubt that you'll hear more from Jordana and the Premier Listings team in South Florida.
MORE >
Realogy Launches First-Ever Real Estate Benefits Program Designed for AARP Members
MORE >
Top 10 Most Popular Articles of June
Advertising. It was on the minds of agents and brokers in June, judging by our monthly round-up of RE Technology's most read articles. Check out article #6 for a look at real estate's hottest new advertising trend, and #9 for the science behind the effectiveness in ads. Special types of sellers got a lot of attention last month too, with an article about FSBOs clocking in at #2 and absentee owners at #5. And for insight into a perennial favorite—social media—check out articles #7 and #8. For everything else? Browse through the full list of our most popular articles of June below: 1. Friday Freebie: Handle Objections Better with These Brochures‍If you've been practicing real estate for any amount of time, you've surely heard more than your fair share of objections. For some clients, patient explanation is all that's needed to gently nudge them along. As for others? Well, sometimes you need a little more. In this Friday Freebie, we highlight three brochures made to counter the most common objections you'll hear from real estate clients. 2. Converting FSBOs to Clients: 4 TipsConverting FSBOs to clients could just push you over your sales goals this year. It is difficult to build a relationship with someone who wants nothing to do with your services, but that needs to be your focus. FSBOs will not be easy to recruit, so building a meaningful, trusting relationship with them over time is your best bet to successfully convert them to a client. Follow these tips in order to learn how to foster these necessary relationships, and eventually make them profitable. 3. Agent Advice: How to Ask Clients for Online ReviewsOnline marketing tools have become indispensable. Still, one thing has not changed: prospective clients will always want to know what your previous clients think about your services. Reviews and testimonials are essential for growing your business. But why are they so important, and how do you get them? We're here to offer up some answers. 4. How to Build an Income-Producing Referral BusinessReal estate is an essential business built on relationships, and your database is your goldmine. By following the suggestions below, you can begin learning the skills to effectively communicate, network and grow your business. It all begins with who you know. 5. Get More Listings: Pursue Absentee OwnersThings have changed, from buyer preferences to how homes are shown. We've found a couple of niches that we think will be especially worth your time and effort to pursue in a post-lockdown real estate market. One of these is landlords, a.k.a. "absentee owners." 6. Waze Is the Hottest Trend in Real Estate Marketing. Here's WhyWaze advertisements have experienced a 173% surge in usage among agents when compared to this time last June. The year-over-year jump is the largest we've seen from any digital real estate marketing channel—including stalwarts like Facebook, Instagram, and Google. So why has Waze become one of the most popular advertising platforms—and how can real estate agents take advantage of it? 7. 8 Great Facebook and Instagram Hacks‍Social media sites like Facebook and Instagram are experiencing record volumes of visitors. To take advantage of the massive traffic on Facebook and Instagram to raise your local visibility now and when real estate begins to rebound, here are eight great hacks. 8. How to Use RPR and Canva to Make Shareable Market Charts for Social MediaREALTORS who want to up their game when it comes to social media marketing can quickly adapt RPR data and charts into a campaign that will draw attention from your network. There's a lot of eyeballs in social media, and it's easier than ever to grab them! Here's how to use RPR reports and Canva to create attention-getting, data-packed graphic posts. 9. Ad Science: Ads with Faces Eleven Times More Likely to Get NoticedThe average person sees about 360 commercial messages daily. This has led us to minimally process online content that looks like an ad, a phenomenon called banner blindness. However, you likely see a lot of faces in advertising, and this is not a coincidence. There is science behind the phenomenon. Here's how to create eye-catching ads based on subconscious reaction to human faces. 10. 12 Tips for Marketing to Buyer's AgentsWhen an agent receives a listing, they use different marketing strategies to let the public know there is a property for sale. But before informing the public about a new listing, talk to your colleagues first! There are lots of buyer's agents who will be happy to hear there is a potential home for their clients available. Here are some tips to help you better market your listing to buyer's agents.
MORE >
Lone Wolf Changes Product Names
MORE >
Redfin Sees 303% Increase in Engagement with Virtual Walkthroughs
As a tech-forward company, Redfin has leveraged Matterport 3D scans as a competitive advantage since 2014. According to Redfin, "Buyers love these scans and [we've] featured them in our TV ads every year for the past six years...since the pandemic began, views of virtual walkthroughs on Redfin.com are up 303%."
MORE >
Broker Pain Points, RESO Solutions Highlight Tech Survey
MORE >
BHGRE Announces First Company in Brand History to Affiliate Through Entirely Virtual Process
Better Homes and Gardens Real Estate LLC announced that Gaetano Marra, the lead of the Gaetano Marra Homes Team, has opened a new Connecticut brokerage and affiliated with Better Homes and Gardens Real Estate. The new Better Homes and Gardens Real Estate Gaetano Marra Homes is based in Monroe and serves Fairfield and New Haven Counties. Better Homes and Gardens Real Estate Gaetano Marra Homes is the first company in the BHGRE® brand's history to affiliate with Better Homes and Gardens Real Estate through an entirely virtual process. Marra, the broker/owner, will be joined by nearly 30 agents and his existing support staff in the new brokerage. The team did 281 transactions in 40 different communities in 2019 equating to $67 million in sales volume.
MORE >
HomeActions Rolls Out Hometown Small Business Showcase to Howard Hanna Agents
MORE >
Delta Media reports real estate brokerages see big gains in online traffic, lower cost-per-lead despite COVID-19 outbreak
Real estate brokerages of all sizes are seeing significant gains in their online traffic as well as a lower cost-per-lead despite the COVID-19 outbreak, according to research from Delta Media Group, one of America's most established and largest broker technology solutions providers. Delta Media tracked the performance of brokerage websites that it provides to large (250+ agents), mid-size (70 to 250 agents), and smaller (<70 agents) brokerages. The research shows the vast majority of brokerages are outperforming last year based on average organic online traffic and lead generation performance through May 2020, which includes the impact of the COVID-19 pandemic. The biggest surprise: organic leads. Brokerages' cost per organic lead is well below market standards, averaging between $4.56 and $6.69. WAV Group, a leading real estate consulting and research firm, notes many brokerages pay between $35 to $100 or more per online lead. "Despite COVID-19, the pause button was not pressed by consumers," said Michael Minard, CEO and owner of Delta Media. "While traffic growth slowed, particularly in luxury markets, the market never paused. What this means for small, medium and large brokerage websites is they are poised to come out of this strong. Each is deploying fully baked SEO strategies that will help them dominate in organic traffic and lead gen, giving them an advantage over advertising portals as real estate rebounds," he added. Highlights of the Delta Media broker website research includes: Averages for all brokerages year-to-date through May 31, 2020: Overall, brokerage web traffic is up an average of 28% year-over-year. Organic brokerage web traffic is up an average of 36% year-over-year. Lead generation is up by almost 10% — 9.32% higher than 2019. The average cost per organic lead for all brokerage websites was only $5.41. Large brokerages turned in the some of the most robust averages: Overall, brokerage web traffic is up an average of 23% year-over-year. Organic brokerage web traffic is up an average of 56% year-over-year. Lead generation is up by 13% year-over-year. The average cost per organic lead from large brokerage websites was only $4.56. Mid-size brokerages enjoyed website traffic as nearly as strong: Overall, brokerage web traffic is up an average of 24% year-over-year. Organic brokerage web traffic is up an average of 30% year-over-year. Lead generation is up by 13% year-over-year. The average cost per organic lead from mid-size brokerage websites was only $4.98. Even small brokerages, those with 70 or fewer agents, enjoyed similar gains in their brokerage website's organic traffic and lead gen: Overall, brokerage web traffic is up an average of 32% year-over-year. Organic brokerage web traffic is up an average of 22% year-over-year. Lead generation is up by 6% year-over-year. The average cost per organic lead from small brokerage websites was only $6.69. While this is slightly higher than the average cost-per-lead that large and mid-size brokerage clients captured from their Delta-provided websites, it is still substantially below the average cost to purchase online leads. Minard notes that the key for brokerages achieving a lower cost-per-lead is the advanced SEO strategies that backs these websites. "At Delta, we committed to the user experience as part of our SEO strategy about 15 years ago because we believed that combined with great content, it was the right thing to do. These numbers bear out the success of those strategies as these traffic reports demonstrate."
MORE >
Worth the Upgrade: How to go fully digital with the Ultimate Edition of Form Simplicity
MORE >
Explore the Power of 3D with Digital Twins
With the launch of Matterport for iPhone, we welcomed many new members to the Matterport community and into a world where immersive 3D spaces can be created by anyone, anywhere--simply using the phone they own. What better time for a refresher course on Matterport basics, and how to best harness the power of digital twins?
MORE >
Ben is No. 1, again: Caballero tops all REAL Trends Thousand lists since 2013
MORE >
Security and Business Continuity: Learnings from the Pandemic
While the last few months have been challenging, and they have also been a learning experience for everyone. Christopher Callahan, CISO for Weichert Companies, and I had an extensive conversation on security and business continuity learnings from the pandemic. Why is this important? In the business world, Shelter-in-Place (SiP) has displaced the workforce from the safe confines of corporate offices into employees' homes. I mean, everyone! A full-fledged transformation into a virtual company. The security exposure and risks have increased significantly across all aspects of the business. Isolation of remote access to the company information is limited to the sales team and a few staff who are road warriors. Now, completion of the firm's business occurs in little islands of offices — for every employee. Chris and I discuss pandemic planning topics as part of a business continuity strategy and other security practices. We take a stab at the security risks and new processes and policies that need to be reviewed or implemented. The design of Insightful Tech is to expose people and technology to the WAV Group's audience. The intent is to provide interviews, demos, and pass on the knowledge I've gained to help people do more with technology. I do want to give Chris a big "Thank you" for participating in my first interview. I appreciate his knowledge, our long-time friendship, and for taking this journey with me. Please be patient on some of my techniques and equipment. I am figuring this out as I do these videos. Why not keep learning and trying to be better! Anyone who knows me understands incremental gain is my idealogy. I promise to be better and to help others be better too. Click the image below to watch the interview: To view the original article, visit the WAV Group blog.
MORE >
Make Your Brokerage's Website "Sticky" with A.I.-powered Home Search
MORE >
One More Time, with Pam Johnson O'Connor
Pam O'Connor retired only two years ago from Leading Real Estate Companies of the World, where she was more than its President and CEO, she was an industry leader and a mentor to many. Inside Real Estate was thrilled to have her join us on the second edition of Insider Spotlight. In an hour-long conversation via Facebook Live, O'Connor openly and warmly shared a bit of her unique background, business insights, and wonderful life experiences.
MORE >
How to Edit Your Matterport Spaces Anywhere, on Any Device
MORE >
RPR Broker Tips to Help You Now and in the Future
The recent pandemic has created barriers and challenges that none of us ever anticipated. We know that broker/owners and managers have faced and are still facing plenty of frustration and unknowns. However, we also know that brokerages haven't stopped working and remain busy putting out fires, saving deals and keeping listings. You're also looking to the future by prepping your offices and your agents to deal with the "new norm." RPR is here to support you in your time of need, now and in the future.
MORE >
5 Ways Brokers Can Step Up to Help Their Communities
MORE >
Going Beyond Standard Integration, Inside Real Estate Builds a BombBomb Based Product Inside kvCORE
Normally, announcements of integrations between companies are not very noteworthy, but this one is different. Using APIs (Application Programming Interfaces) and single sign-on has been the normal process of integrating software solutions; they look like a link or an icon that allows you to share data and launch a program from one company in the software of another company. The CoreLogic Clareity Dashboard, or smart links in most MLS systems, are prime examples of this. There are similar integrated add-on solutions included in the kvCORE Marketplace. What is different in this announcement from Inside Real Estate about their new product CORE Video, powered by BombBomb, is that adding a video message to a client inside the kvCORE system is completely seamless (what developers call native integration). It's even beyond the typical notion of a native integration; it's actually a full feature set built within kvCORE. Moreover, it is now included in all kvCORE accounts. I have always seen BombBomb video as a nice feature rather than a required feature for CRM. I often refer to some products in real estate as vitamins rather than painkillers, and in the past BombBomb has been in my vitamin category—but my perspective is changing. The research on using video as a communication tool to increase effectiveness all say that it is a hit. 81% more replies and responses than any other medium 87% more clicks and engagement than text alone #1 preferred content type by consumers 85% of buyers and sellers want to work with an agent who uses video 95% of a message is retained via video vs. only 10% via text Now all kvCORE users will have access to a basic version of CORE Video powered by BombBomb at no cost. If they want more advanced capabilities, they can upgrade to a premium CORE Video account that unlocks a full set of additional, impressive features, including unlimited video messaging via both email and text, mass sends, use of video in campaigns, video libraries, complete mobile app integration and the powerful Google Chrome extension that lets you record and send messages from anywhere. Inside Real Estate is the first and only real estate platform to provide a basic (lite) version of BombBomb in its new CORE Video product, included with kvCORE, at no cost. Top that off with it being the first truly native+ integration, offering the most seamless experience of BombBomb video features within a real estate platform, and you've got a real winner here. To check out the new CORE Video, powered by BombBomb, catch one of their demos here.
MORE >
Real Estate Is About to Get 'Creepy' and Why That's a Good Thing
MORE >
RESO Universal Property Identifier (UPI) Goes Global
RESO's well-known standard for a Universal Property Identifier (UPI) has picked up steam, not just in the U.S. but also internationally. The RESO UPI Workgroup's chair, Mark Bessett, traveled to Malaga, Spain last year to speak about the expansion of this standard, and the talk generated wide interest from a number of audiences. The Convergence conference in Malaga brought together the technology community for an intense dialogue with regulators, policy makers, industry influencers and members of the social impact community. Bessett spoke at a number of workgroup meetings and roundtables where the broad range of attendees could learn more about how universal identifiers can benefit their organizations. UPIs are of great interest to organizations looking for more accurate, more informative and more easily tracked information on properties across their nations. They allow a property, or even a subproperty component, to be identified through related property facts. The identifier and related facts ensure that organizations and systems can accurately rely upon the UPI for record keeping. Unlike parcel numbers and other government records that can be duplicated across different territories, the UPI provides a single identifier with global reach. RESO's UPI workgroup designed the identifier from the start to be internationally accessible, and that foresight has proven to be greatly beneficial in gaining global visibility. The UPI is being adopted in countries like the U.S. and the Netherlands, and has generated interest from government agencies and academics in Canada, Spain, Italy, Germany and France, to name a few countries. The Climate Chain Coalition would like to use the UPI model to track climate data related to properties. Technology organizations are taking note as well. FIBREE, the Foundation for International Blockchain and Real Estate Expertise, voted to unify under the UPI standard at the event in Malaga, and RESO was honored to have Jo Bronckers, FIBREE's Cofounder, Board member and Co-Chair of FIBREE Netherlands as a guest presenter at our RESO Remote virtual technology summit in April 2020, where he spoke about FIBREE and its Unique Object Identification (UOI) project. UPIs can provide value to a blockchain implementation, though it isn't necessary for organizations to use blockchain. Many new and traditional technologies can benefit from the efficiency and cost savings of tracking data with UPIs. As interest in the UPI grows, membership in the UPI workgroup is growing as well. The workgroup continues to extend the standard in technical capabilities and into international organizations. Any professional or organization with an interest in understanding or working on the UPI should start by visiting the RESO Universal Property Identifier (UPI) Workgroup page. Contact RESO for more information.
MORE >
REAL Trends Case Study: Agent Churn 42% Lower with Adwerx Automation
MORE >
How to Find Commercial Comps Using RPR
Commercial practitioners need access to commercial property details, history and data to give their clients the best guidance possible. Finding comparable properties gives you an idea of a property's current market value, which is a vital part of creating a Broker Opinion of Value (BOV) also known as a Broker Price Opinion (BPO), which helps guide a purchase or listing price decision. However, getting this done on the commercial side of real estate has always been a little tricky. Commercial comparables have typically been pieced together by visiting various public record websites and/or paying a vendor to collect data and have it packaged up for you to extrapolate and organize. Thankfully, things have gotten much more streamlined and RPR makes it easier than ever.
MORE >
Top 10 Most Popular Articles of May
MORE >
Keep Your Agents Safe: 45 Videos on Smarter, Safer Selling
Over the past year, we've been running two video series on Realtor safety from Real Safe Agent. We encourage our brokerage and MLS/association readers to share these videos freely with your agents. Safety, after all, is a community effort! To that end, we've compiled links to all 45 videos for easy access and sharing. The first series, "Safe Selling," is a 28-part course that focuses on how predators think and how agents can use this knowledge to prevent tragedy before it even happens. Covering everything from body language, to marketing messaging, to social media, client communications, and beyond, Safe Selling is a crash course in real estate criminal psychology. The second series, "Real Answers," offers practical tips on safely showing vacant homes, talking down angry office visitors, detecting thieves posing as buyers, and more. Both series are produced by Real Safe Agent. You can learn more about Real Safe Agent in our Company Directory, or by watching the two videos below: Safe Selling Safe Selling: Predators vs. Thieves Safe Selling: Understanding How a Predator Thinks Safe Selling: The Timeline of a Crime Safe Selling: How to Recognize a Common Scam that Thieves Play Safe Selling: Buyer or a Thief? How to Tell Safe Selling: How Predators Use Agent Photos to Select Their Next Victim Safe Selling: How to Avoid Marketing Language That Attracts Predators Safe Selling: Why Agents Should Avoid Getting Personal in Their Marketing Safe Selling: 5 Tips for Staying Safe on Social Media Safe Selling: How to Spot Dangerous Red Flags Over the Phone Safe Selling: Why Copying that Driver's License Won't Keep You Safe Safe Selling: A Script (and a Trick) for Screening Prospects Safe Selling: New Listing? Here's Why Agents Should Meet the Neighbors Safe Selling: How Agents Can Use Appointment Times to Establish Control Safe Selling: The 3 Steps Agents Should Take to Prepare a Home for a Showing Safe Selling: 4 Times Real Estate Agents Should ALWAYS Have a Showing Buddy Safe Selling: How to Maximize Your Visibility During a Showing Safe Selling: How Taking the Literal High Ground Can Protect Your Agents Safe Selling: The 'No Influence' Sales Strategy that Deters Predators Safe Selling: How to Keep a Safe Distance from Prospects at a Showing Safe Selling: Why Bedrooms Are a Danger Zone During Showings Safe Selling: Dealing with the Dangers of Master Suites Safe Selling: Opening a Lockbox and Door Safe Selling: Easy Tricks for Navigating Stairs Safe Selling: Stay Out of Outbuildings! Safe Selling: Showing Prep Tips for When You Can't Arrive Early Safe Selling: Reading the Predator, Part 1 Safe Selling: Reading the Predator, Part 2 Real Answers How to Show a Vacant Property Safely, Part 1 Dealing with Squatters: Avoiding Confrontation During a Showing Dealing with Squatters: How to Calm an Agitated Person Dealing with Squatters: How to Ask Them to Leave Office Safety: Dealing with Angry Visitors Office Safety: Dealing with Angry Visitors, Part 2 Office Safety: Dealing with Angry Visitors, Part 3 Office Safety: Dealing with Angry Visitors, Part 4 Detecting Thieves Posing as Buyers, Part 1 Detecting Thieves Posing as Buyers, Part 2 Detecting Thieves Posing as Buyers, Part 3 Realtor Safety: Opening a Lockbox and Door Realtor Safety: Navigating Stairs without Making Yourself Vulnerable to Attack Who's Attacking Real Estate Agents? Realtor Safety: Preparing a Home for a Showing Showing Safety: Where to Stand During a Home Tour Showing Safety: Where to Stand During a Home Tour, Part 2
MORE >
Real Estate Recruiters: Seal the Deal with Technology and Tools
MORE >
Howard Hanna Adds Virtual Showings to Online Offerings
Howard Hanna recently added scheduled virtual open houses and showings to its industry-leading real estate technology stack. Since the feature was added to the website, thousands of new and updated virtual tours have been added to HowardHanna.com, and thousands of virtual open houses have been held.
MORE >
Lone Wolf Launches Title Product in All States
MORE >
Real Estate Website Tips: Why Page Load Time Matters
Today, time is one of the most precious things. The world is moving forward, the technological revolution has made life easier and faster. Every website user expects to receive information as fast as possible. Google Research shows that 33% of smartphone users in each market have a negative view of a brand if mobile experience is slow. In this fast-paced world, you have to think to stay notable and discoverable. Having a good real estate website is a must in order to have a successful business. When talking about the website and its functionality, we take into consideration different things like what kind of design it has, if it's responsive or not, which tools it contains, add-ons that differentiate it from other websites and, of course, page load time. The time it takes for a page to load has a big influence on the bounce rate of your site.
MORE >
Engaging Buyers through Email Campaigns with Ardian Zagari
MORE >
The Future of Space in the Palm of Your Hand
At Matterport, our mission is to digitize and index the built world. We make it possible for anyone to create a three-dimensional digital twin of any physical space that can be shared, published and viewed online--from homes, office buildings, hotels and vacation rentals to factories, historic landmarks and everything in between. Today, the mission has become more important and more urgent than we ever could have imagined. More on that later in the post. Earlier this month, we announced Matterport for iPhone, a revolutionary way to capture physical spaces in immersive 3D with the phone in your pocket. An important component to our global platform strategy, Matterport for iPhone completes the circle—a camera for every space. Our flagship Pro2 business has never been stronger, and the explosive growth of our support for third party capture devices such as the Insta360, Ricoh Theta, and Leica's LIDAR-based BLK give our customers the ultimate range of options to suit every need—from a 300 square foot micro loft to a 200,000 square foot factory. And now, Matterport 3D capture is on-demand any time, any place, using just your iPhone.
MORE >
New REACH Class Announced: Is RealX Real Estate's Next Juggernaut?
MORE >
8 APIs for Real Estate Websites
Applications and websites have hundreds of features, and if a developer wants to write code for every single one of them, it will take years for an app to be ready. And let's not even talk about all the debugging and troubleshooting. Mostly, developers use libraries in which multiple codes are already up for grabs. Most of these codes may need revising and some may be impractical. That's why most developers use APIs to take care of their coding. Now, let's see what an API actually is and how it benefits your real estate website:
MORE >
How to Get More Eyes on Your Listings with Eli Randel
MORE >
HUNT Real Estate ERA Named Top Firm in Realogy ERA Network
Through all of the chaos, HUNT Real Estate has maintained the leading dominance it has enjoyed among America's largest firms for 109 years. Every day, I read stories about the disruption of the real estate broker, and every day I am inspired by real estate firms that show a track record of leadership through good times and bad. Today's news about brokerage success comes from the Northeast, predominantly upstate New York, along with offices in Boston and Arizona. Although this year's ERA Worldwide convention took place virtually yesterday and the day before in the midst of the coronavirus crisis, ERA CEO Sherry Chris celebrated the remarkable achievement of HUNT Real Estate as the franchise's largest firm based upon the number of units sold in 2019 of 13,475, and the dollar volume of $2.87 billion.
MORE >
What Do I Blog About, Anyway?
MORE >
Google Search Console and Your Real Estate Site: Part 2
Google Search Console is where the answers to many of your SEO questions can be found! The Search Console suite of tools helps you monitor, maintain, and troubleshoot how your site performs in Google Search results. Before you dive into Part 2, if you haven't yet, check out the first half of our series so you're set up for success and Google can start indexing your site.
MORE >
Lone Wolf Launches New Technology Marketplace
MORE >
Century 21 Brands RPR Nationwide
Realtors Property Resource announced that they are working with Century 21 Real Estate LLC, a leading real estate franchisor, to provide CENTURY 21 branded materials to REALTORS in the CENTURY 21 system as part of a nationwide RPR Broker Tool Set program.
MORE >
Redesigned Form Simplicity Makes Working Remotely Easier than Ever
MORE >
A Real Virtual Open House Tour
Last weekend, a brokerage showed its ability to adapt and innovate through difficult times. The Michael Saunders & Company team executed a live Virtual Open House Tour event across its markets in Florida. I spent my Sunday afternoon -- while smoking a few racks of ribs -- watching how these agents leveraged Facebook Live to safely promote their listings. While some livestreams were very good and others were just okay, I was impressed on another front. Agents and the company extended themselves outside of their comfort zones. They took a risk to change from the norm to perform their duties, and sell their customer's home.
MORE >
What Real Estate Stocks Suggest about Life after Shelter-in-Place
MORE >
How to Value Investment Properties with Bruce Kirsch
In this video, Bruce Kirsch with Real Estate Financial Modeling (REFM) and the creator of Valuate will walk you through a very simple investment scenario using a single family rental income. This will give you the building blocks to get started with using both Valuate and working with investors.
MORE >