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Premier Listings Broker Owner Jordana Tobel Shares Her COVID-19 Growth Story
RE Technology is constantly on the lookout for inspiring stories about businesses that have performed remarkably well in extreme circumstances by leveraging technology in the best possible way. Thanks to a tip from CINC, one of the leading technology platforms for top performing agents and teams, RE Technology had a chance to connect with Jordana Tobel, broker owner of Premier Listings with an office of 50 agents in Delray Beach, Florida. Her transactions span the southeast Florida seaboard from Port St. Lucie down to Miami Beach. In Jordana's early years, she focused on the REO market and worked with Carrington Real Estate before starting her firm in 2015. Her business model is based on an idea she cultivated while at Carrington: providing value to her team members in a way that impacts their bottom line—in the form of actual buyer and seller leads. Through resources like CINC, Jordana can provide her agents as many as 50 leads per month while implementing a unique accountability program and a culture conducive to productivity. With any goal, you're going to perform better when you're held accountable by someone who cares. Jordana's model keeps agents on track using tactics such as call minimums, a scrolling leaderboard, and other policies. From 2017 to 2019, the company experienced a 33% annual growth each year. Premier Listings' growth from 2017 to 2018 was 33%; and again, coincidentally, from 2018 to 2019, the same growth, 33%. Out of the gates, 2020 was going strong and Jordana was on track to hit her GCI goal of $2 million when the world changed. In Florida, real estate was declared an essential business. But, operating as an essential business was fluid. Often the information about showing conduct was changing daily. Jordana rose to the occasion by staying connected to her team using regular Zoom meetings, recording YouTube videos, and continuously communicating with her agents. She began emailing agents to share information, engage team members, and ensure their mental health, all while doctoring deals and maintaining the agility to keep everyone on track. (Many of these videos and meetings are available on the company's YouTube channel). Of the myriad challenges faced by agents, one of particular interest was the lack of inventory coupled with a belief, by buyers, that real estate must be on sale since the stock market was in the tank. In reality, low inventory and high demand are driving multiple offers in the $500,000 to $700,000 price range with many homes trading at prices over the list price. Premier Listings carries about 50 listings at a time and that saw a little dip in this number during March and April. Although the company missed Jordana's projections in April and May, things were quickly back on track in June, and July is looking like an $8 million month, which will be a company record. Jordana's brilliant strategy not only carried her company, but created the opportunity for growth through a pandemic. RE Technology learned from Jamie Quenzer, VP of Marketing at CINC, that companies who maintained or even doubled-down on lead generation and digital advertising budgets in Q2 saw enormous returns. Cost per lead for Premier Listings, and others, actually dove down 47%, as many firms put their lead generation budgets on hold. This also provided an abundance of opportunity to set the stage for a fantastic rebound. At Premier Listings, Jordana Tobel has some key observations about her lead funnel. Her goal is to find a middle ground where 50% of company transactions come from agent relationships, and 50% comes from broker generated leads. For Jordana, that sets a lead generation goal of 500 to 800 leads per month so that she can guarantee at least 40 leads for each member of her lead team. She writes the check, CINC delivers high-quality leads. For agents not on the lead team, production comes from client engagement. Premier Listings has been able to keep up their transaction pace by enabling agents through constant communications, ongoing training, and many, many, many live webinars that help agents maximize the opportunity in using their CINC platform. The biggest bottleneck in the funnel has been challenges related to buyers not being able to look at homes due to travel restrictions or buyers competing against multiple offers. Premier Listings has been a client of CINC since 2016. Over the years of lead generation, they have developed a pond database of more than 17,000 leads. In 2019, at the CINC Summit in Orlando, Jordana and her team were able to sit side by side with other CINC clients to learn best practices, tips, and strategies for conversion. She and her team have also developed friendships with other brokers and agents that create a steady flow of inspiring new business development tactics. These friendships carry on though the private CINC Owners Mastermind group on Facebook. Whenever Jordana needs new ideas, she jumps on Facebook with a question and gets a wealth of responses from likeminded business owners who share a technology platform and the same commitment to success. It's the support of this community of other CINC broker owners, along with the hard work of her team members, that have yielded top results, even during difficult times. Jordana is 100% committed to CINC and advocates strongly on their behalf. Feel free to reach out to her directly to learn more about her experience (*or to join her team, as she is always hiring). As a small business owner, rather than employ her own tech support, Jordana is able to utilize CINC's support line to field technical questions from her agents. In addition to a support line, email, and dedicated account manager, CINC provides a constant source of training opportunities such as live webinars, recorded webinars, as well as 1 to 3 day events throughout the country. This enables broker owners like Jordana to focus on growth, while CINC trains and supports her team. From a certain perspective, life can happen to you or for you. In Jordana's case with Premier Listings, hard work, dedication, and access to the right technology gave her a competitive edge in a crisis that resulted in record growth. With a new investment division in the works and an upcoming 3-Day Training Event exclusively for Premier Listings agents, there's no doubt that you'll hear more from Jordana and the Premier Listings team in South Florida.
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Realogy Launches First-Ever Real Estate Benefits Program Designed for AARP Members
Realogy announced that AARP Real Estate Benefits from Realogy, the first-ever real estate benefits program designed for the nearly 38 million AARP members, is now live. The new offering allows AARP members to receive $300 to $5,500 when buying or selling a home with a participating agent affiliated with one of Realogy's trusted residential real estate brands, including Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Corcoran and ERA.
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Top 10 Most Popular Articles of June
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Lone Wolf Changes Product Names
Lone Wolf's flagship products are getting brand-new labels! Starting June 30, you'll see new names across the Lone Wolf products you know and love, as well as throughout our website and support channels. These new names are specially designed to make it easier for you to find and use the tech you need--because they describe exactly what it is each solution does for you (e.g., Transactions), and who it is that provides it (e.g., Lone Wolf). So today, here's a look at what's changing, and when you should expect to see each new name in your solutions.
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Redfin Sees 303% Increase in Engagement with Virtual Walkthroughs
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Broker Pain Points, RESO Solutions Highlight Tech Survey
RESO's Broker Advisory Workgroup is hosting discussions that illustrate ongoing pain points for brokerages. Access to data is at the top of the list. Brokers regularly cite high costs for MLS data – which brokers consider to be their own – and access to data in general as ongoing concerns. Brokers regularly turn to aggregators to clean up the data they receive from multiple MLS sources. Data consolidation and normalization are needed, as data directly from MLSs often varies dramatically and presents challenges. WAV Group reached out to customers of several leading MLS technology and service providers for its 2020 Data Services Survey to learn what services customers want to see from their providers and how RESO standards can help to pave the way. Respondents were purchase decision makers, and nearly half of them self-described as C-suite or VP-level. Top technology items purchased included: The data that brokers provide their agents includes property activity (current listings, pending sales, sold data), local community information (schools, neighborhoods, public records, flood information) and company information (broker's listing history, membership/agent rosters, VOW data). Brokers see a growing need for more data to fuel their businesses in the future. The top data needs brokers are considering adding to their applications in the future, in priority order, include: Public Records Broker Listings History Sold Property Data Flood Zone Information Neighborhood / School Information The most modern data feeds today are supplied via APIs (Application Programming Interfaces). Although RETS (Real Estate Transaction Standards) data feeds from MLSs still play a significant role today, there is a growing desire to progress to the RESO Web API standard. Collectively, RESO-compliant data feeds blanket the real estate data services marketplace, and it's clear that the trend is moving away from RETS to RESO Web API. Among survey respondents, 68 percent would like to see most of their data feeds delivered by RESO Web API in the next 12–18 months. The number of organizations who have not yet moved to the RESO Web API is diminishing dramatically, according to Marilyn Wilson of WAV Group, who oversaw the survey. Those that haven't switched yet are hoping for more consistent, seamless integrations across systems, which is an ever-present effort at RESO. Some holdouts have said that the Web API does not always deliver the data needed, but these situations arise based on decisions made by local MLSs and their vendors, independent of the Web API standard. RESO continues to work with MLSs and technology companies to ensure that the most robust data sets are available to MLS participants and their technical staff via the Web API. Improvements in testing, training and functionality are occurring on a near-weekly basis and can be tracked in RESO's Transport Workgroup. Fans of the RESO Web API point to ease of integration, the support of the development team to use APIs in general, and the fact that the RESO Web API is easier to interface with and manage. Brokers who are reliant upon a single MLS data feed are atypical, as 58 percent of respondents stated that they secure data from multiple MLS and third-party data services providers, while 31 percent said they received their data solely from the MLS and 11 percent received data solely from third-party providers. Aggregated data feeds – one service that combines access to multiple types of real estate data – were viewed as very to extremely valuable by two out of three respondents. More than one data services provider (e.g., Trestle, Bridge, MLS Grid, Spark API, MLS Aligned) is often used by individual brokerages. For those who prefer to work in a non-aggregated data services environment, reasons cited included the ability to get more data and have more transparency by working directly with each MLS individually. This, again, is a situation created through limited data access in individual implementations of the Web API, not the Web API standard's overall capabilities. Adopting a standard data services approval process was desirable for 71 percent of brokers. Much like many colleges and universities have standardized their application processes, brokers would like to have clarity in the data access process when joining a new MLS. One of the most striking pain points disclosed in the survey was that just 16 percent of brokers believe that they are getting good or great value from the data services charged by individual MLSs. The primary messages to MLSs and third-party data services providers from the survey results are as follows: Provide reliable and complete broker back office data feeds Create clear processes for data access that are easy to find and have predictable documentation Move data access from RETS to RESO Web API Offer the RESO Web API as the default data feed and make it accessible, not as a secondary option which requires a special request to access Price data services to reflect the critical role data plays in the brokerage business and not as a hindrance to broker innovation The work RESO is doing today is addressing current broker pain points. Continued collaboration and problem solving among RESO, brokers, MLSs and technology companies will continue to allow brokers better technology and data at lower prices and with more efficient means to deliver value to their customers. To view the original article, visit the RESO blog.
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BHGRE Announces First Company in Brand History to Affiliate Through Entirely Virtual Process
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HomeActions Rolls Out Hometown Small Business Showcase to Howard Hanna Agents
The COVID-19 crisis has been tough on the economy--and particularly on small businesses. Now Howard Hanna agents can lead the way in supporting local businesses via a new collaboration with real estate newsletter platform HomeActions. HomeActions' new Hometown Small Business Showcase feature lets Howard Hanna agents easily highlight a changing list of local businesses in their bi-weekly email newsletters. "Small businesses are the lifeblood of the local economy," says Albert Clark, President of HomeActions. "They create two-thirds of net new jobs and drive innovation and competitiveness. From the corner hardware store to a trendy new restaurant, we need to re-engage with our local family-owned businesses and help them recover." How It Works To get started, Howard Hanna agents simply add the 'Community Spotlight' template in their HomeActions dashboard. From there, they can input a phone number, website, and description of each business they want to highlight. Agents can also email the data to the HomeActions support team and the staff will create the article for them. Here are two real-world examples of what these articles look like: From Realtor Erin O'Brien's newsletter From Realtor Tom Kundmueller's newsletter Of the businesses he highlights, Howard Hanna agent Tom Kundmueller says, "These are my 'faves' — places that I visit frequently. Our small businesses need our patronage now more than ever as they are recovering." HomeActions delivers 6 million newsletters on behalf of real estate agents to consumers every month. Nearly 500 Howard Hanna agents subscribe to the platform, averaging 440 contacts per agent. Learn more at homeactions.net.
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Delta Media reports real estate brokerages see big gains in online traffic, lower cost-per-lead despite COVID-19 outbreak
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Worth the Upgrade: How to go fully digital with the Ultimate Edition of Form Simplicity
When the vast majority of agents in America found themselves working exclusively from home, a new reality took hold. The more you could do digitally, the more likely you would remain successful throughout our health crisis. Agents and brokers who had been using a transaction management solution like Form Simplicity have stayed on top. They've been able to keep their business going by managing their transactions digitally, from listing to closing. As real estate begins its rebound, agents and brokers are looking for ways to work better remotely. For top producing brokers and agents, that means a robust, digital transaction management program. It also means using it every day. The Form Simplicity solution A transaction management program needs to be the cornerstone of going digital. But you also need to make sure you exploit all the benefits that it can provide you and your clients remotely. Form Simplicity, a leading digital transaction management solution owned and operated by Florida Realtors, is used nationwide by associations, MLSs, and brokerages. Beyond the ability to help you fully manage transactions remotely, Form Simplicity is the only leading transaction management solution created for real estate pros by real estate pros. Knowing what you need to improve your workflow and offer more remote services to your clients is what Form Simplicity does best. Every version of Form Simplicity – Starter, Professional, and Ultimate – provides these core features to help every agent work better – and faster – remotely: Everything is in the cloud and mobile-friendly: You can create, edit and store transactions online, on any device, and access anytime. Auto-populate feature – enter once: You no longer have to input the same information repeatedly on multiple forms. Get rid of clutter: Stop searching through stacks of paper files. You can find every transaction form instantly. Ditch your calculator: Eliminate math mistakes, as these smart forms do the calculations for you. Reduce your risk: All forms are always up to date, approved by the association, and are technically accurate. You won't make the mistake of using the wrong form. Do everything on your mobile phone: The newest update allows you to create and edit transactions on your smartphone or tablet, giving you total control from anywhere you are. Unmatched training and tech support: You get free and unlimited access to live and on-demand webinars along with an online library of how-to videos that walk you step-by-step through the most common tasks. If you ever need help, tech support is provided by the best in the business: Tech Helpline, also owned and operated by Florida Realtors. Tech Helpline is real estate's No. 1 tech support service, staffed by a team of the industry's most friendly, patient, and knowledgeable tech analysts who work with agents and brokers every day. The Professional Edition of Form Simplicity helps busy agents manage even more transactions remotely, providing them with up to 50 MB of online storage. And both the Professional and Ultimate Editions allow agents and brokers to do more with these additional features: Organizes even the disorganized: No more searching through countless emails and sticky notes for transaction details. Find what you need immediately. No more time spent downloading and uploading documents: Every email, text, and attachment goes directly to the right transaction, ready to view at any time. Collaborate online: You can engage clients and third parties in real-time, with comments online, again, all organized within the right transaction folder. Work in teams by giving read/write access to specific transactions to people you choose in your office. Tools for Brokers: Includes Broker Review—the ability to review, comment on and approve all forms digitally submitted by your agents. Create customizable checklists for agents to use when submitting their transactions' documentation for review. This allows your team to remain compliant. Visibility into each agent's transaction activity including email and SMS history. Ability to showcase your brand by adding your company logo to the forms your agents use in your transactions. And much more. But to go fully digital, you need the Ultimate Edition of Form Simplicity. The Ultimate Edition gives you unlimited electronic signing and unlimited online storage. For most agents, this upgrade is less than 20 cents a day. The Ultimate Edition of Form Simplicity: Solves your signature problems: No more driving around or hunting someone down to sign. Electronic signatures mean signing remotely, from anywhere, helping you close your deals on time. Bank-grade electronics signature features: It has all the security bells and whistles that makes digital signing safe. It uses advanced password protection, uses a Certificate of Authenticity (tracks date, time, email, and IP address), creates an Audit Log, and ensures every signature is legal and binding. Never worry about running out of space: Because every electronic signature session you send comes back as files that you need to store; you get unlimited storage. You also won't have to delete files to make way for new ones with unlimited document storage. You can retrieve any older file at any time. The popularity of esigning has never been higher. By investing a little more with an upgrade to Form Simplicity Ultimate Edition, agents can solve one of their most significant challenges – and time killers – when working remotely. Upgrading to the Ultimate Edition is the easiest way to go fully digital. Going digital is no longer an option; it's what your clients need – and expect. If your association, MLS or brokerage does not offer a transaction management solution, ask them to contact Form Simplicity today through our website at formsimplicity.com. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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Explore the Power of 3D with Digital Twins
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Ben is No. 1, again: Caballero tops all REAL Trends Thousand lists since 2013
Every year since 2013, one individual real estate agent has sold more homes annually and also led everyone in total sales volume on REAL Trends' annual list of top agents. Ben Caballero‘s individual production numbers for last year are astonishing--more than 5700 homes sold with a total sales volume of $2.25 billion. The massive stack of MLS data showing he was the sole listing agent on each of his 5,778 homes sold that he provided REAL Trends proves this incredible accomplishment. It's important to note that Ben has never had a team, been part of a team, or shared his production with anyone else.
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Security and Business Continuity: Learnings from the Pandemic
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Make Your Brokerage's Website "Sticky" with A.I.-powered Home Search
Want to help real estate buyers find their dream home faster and easier while deepening their engagement with your brokerage? Artificial intelligence (AI) can help, and today we'll look at game-changing technology that can transform your website's functionality. AI has come to property search via Restb.ai, and it's helping real estate firms stand out from competitors. Once plugged into your website, Restb.ai's artificial intelligence API automatically tags and classifies listing photos according to criteria like room type, home feature, and architectural style—all without extra input from the listing agent. The technology can even detect more ephemeral qualities like natural lighting. But what does this mean for your website's visitors? Let's imagine, for example, that one of your agents has a picky buyer who wants a home with a kitchen island and natural lighting throughout—no exceptions. When the buyer searches for those two features on your website, Restb.ai not only returns results with those two features, but presents the results with the kitchen as the leading photo. Let's linger for a moment on the lead photo. Most listings display the exterior front of the home as the lead. So if a buyer wants, say, a dining room with French doors, the buyer will have to click into a listing and scroll through multiple photos looking for that feature. With a Restb.ai-powered search, results are delivered with dining rooms containing French doors as the lead photo. Now the buyer can easily skim the results and only spend time clicking into the listings that offer what she wants. By helping real estate consumers find their dream home more efficiently, brokerages can not only attract and retain more website visitors, but also potentially increase their volume of homes sold and decrease Days on Market (DOM) for their listings. Live example of AI-powered search in action Want to see how Restb.ai's property search works for yourself? Check out 2FindYourHome.com, the consumer-facing website operated by Western New York Real Estate Information Service (WNYREIS) in Buffalo, New York, or watch the video below: To learn more about how artificial intelligence can level-up your brokerage's property search experience, visit Restb.ai.
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One More Time, with Pam Johnson O'Connor
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How to Edit Your Matterport Spaces Anywhere, on Any Device
Whether you are using a Pro1, Pro2, BLK, a supported 360 camera or the new Matterport for iPhone, now there are more choices than ever to scan your spaces with Matterport. Wouldn't it be great if you could also edit and stage those spaces, on the go, using your favorite mobile device? Last month, Matterport rolled out changes to Workshop to enable editing of spaces on mobile phones and tablets, which makes the editing experience easier and more intuitive across the board.
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RPR Broker Tips to Help You Now and in the Future
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5 Ways Brokers Can Step Up to Help Their Communities
We know brokers are integral parts of both their local real estate community and their larger ecosystems. As real estate experts with years of experience and know-how under their belts, and a team that relies on them, brokers might feel some added responsibility. See five ways brokers can step up to help their communities and offer usable resources that their agents, clients, and neighborhoods can use to navigate this global pandemic.
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Going Beyond Standard Integration, Inside Real Estate Builds a BombBomb Based Product Inside kvCORE
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Real Estate Is About to Get 'Creepy' and Why That's a Good Thing
Gary Keller and Josh Team, who run Keller Williams, talked about it. Then Simon Chen, head of Product and Innovation at Realogy, did too. Amazon and Netflix already do it. Real estate is about to get personal in a whole new way. Real estate is on the cusp to deliver what Amazon does. Right now, Amazon does it better than just about anyone. It knows what you want to buy before you do. Amazon learns from your behavior and becomes intuitive.
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RESO Universal Property Identifier (UPI) Goes Global
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REAL Trends Case Study: Agent Churn 42% Lower with Adwerx Automation
Attrition, turnover, churn. Whatever you call it, nobody likes losing their employees, period. In real estate, the agent churn rate is insanely high. Here are a couple of tidbits about the average agent tenure: Tom Ferry: 87% of all real estate agents fail National Association of REALTORS: Median tenure at a firm has dropped to four years Combine those industry stats with the fact that the average employer spends about $4,000 to hire a new worker, and we're painting a pretty bleak picture. In any economic climate, the logical question becomes "How can I retain more of my agents?"
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How to Find Commercial Comps Using RPR
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Top 10 Most Popular Articles of May
The COVID-19 lockdown is coming to an end in most parts of the country, and many of our most read articles last month reflected that transition. For example, article #6 on our list below talks about how open houses have changed in the wake of the pandemic. Want to better understand how real estate consumers feel about buying and selling homes during this time? Scroll down to #10. To learn about technology that you can use both during and after quarantine, check out articles #3 and #8. To see what else was popular with agents and brokers during the month of May, check out our full list below! 1. Friday Freebie: Download a COVID-19 Postcard and Reach Out to Your Sphere‍The coronavirus pandemic has changed the way we live--and the way we need to communicate. So how do we communicate in this new era while remaining sensitive to changing norms and our sphere's changing needs? Find out for yourself in this week's Friday Freebie. We're introducing you to a series of coronavirus-related postcards that hit just the right note for reaching out to those who matter most to your real estate business. 2. A TikTok Guide for Real Estate AgentsThere's a number of reasons why you should start branding yourself on TikTok as an agent. Approximately 50% of U.S. users are between the ages of 18 and 34 with an additional 20% between the ages of 35 and 44. Not only are those prime home buying ages, but 37% of its users have stated they have a household income exceeding $100K! Your target demographic is on TikTok, so why aren't you? 3. 3 Easy Ways to Scan Documents, Create PDFs with Your PhoneIn the mobile age, sending photos and documents can be done on your smartphone through text or email. Best of all, today you can turn just about any image or document into a PDF. With a simple smartphone app, you can teach your clients to do the same. Here are three real estate agent-friendly options. 4. 10 Things to Do When you Receive a Referral‍There are 10 things you ABSOLUTELY must do each and every time you receive a referral to ensure you get more and more referrals each and every year, month, week, and even day. Here's what you do each time someone sends you a referral. 5. 6 Apps to Help You Take Better Listing Photos‍Many real estate agents hire professional photographers, and though we encourage agents to bring in outside expertise, we also understand that it's not always possible right now. So if you're playing the part of photographer and agent, check out these tips and apps that you can use to show your listing in the best possible light. 6. Everything You Know About Open Houses Is About to ChangeWhile agents rushed to provide virtual showings to fill the immediate void, "open houses" are starting to return, but they are not the same. In fact, everything you know about open houses is about to change again with an innovative new service: Open House Every Day. 7. Cloud CMA Releases Impressive Upgrade for Live PresentationsWe recently saw a preview of the new Cloud CMA Live. The best part is that these additional new features are included for no additional charge. If you are a current Cloud CMA user, there is nothing that you need to do. The upgrade is automatically added to all existing and future accounts. Learn more in this article. 8. Business Unusual: 3 Things to Do Right Now in RPRWe're just over a month in and everyone is feeling the corona crunch. Many WFHers are facing the question of "What can I do right now to help me prepare for later?" RPR has your back. Here are three easy things you can learn to do in RPR right now. 9. 3 Ways to Become the GO TO Agent in Your Neighborhood without Leaving Your House!Albert Clark of HomeActions joined us on a Coffee Chat last week to teach us how to support your clients with insightful and unique homeownership information and market data to become THE go-to agent in your neighborhood. Here are three key takeaways. 10. What Homebuyers and Sellers Think About COVID-19We read a lot about what the so-called 'experts' think will happen to the real estate market as a result of COVID-19, but what do homebuyers and sellers think? Transactly conducted a market survey of 800 consumers who planned on buying or selling a home in 2020, prior to COVID-19, to hear their opinions. Here's what we learned.
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Keep Your Agents Safe: 45 Videos on Smarter, Safer Selling
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Real Estate Recruiters: Seal the Deal with Technology and Tools
When you're the one in charge of recruiting for your firm, use top-of-the-line real estate technology and tools as motivation to attract new sales associates. Technology that simplifies an associate's daily life is one of the best ways to stand out from others vying for top talent in your market. Supercharge your recruiting efforts with next-gen technology, giving your associates reliable business-building solutions to help source leads and establish their reputations.
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Howard Hanna Adds Virtual Showings to Online Offerings
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Lone Wolf Launches Title Product in All States
A week ago, Lone Wolf announced their Marketplace. At launch, there were fewer than a dozen products available to agents and consumers that were tied into the marketplace. They include Earnnest, eCommission, Updater, PrestoIntelligence, and EyeSpy360 among others like Real Estate Webmasters. However, as the announcement stated, this initial group was the first group of many. Lone Wolf has set its sights on delivering a tool that would not only allow agents to acquire business tools that they can use to grow their business, but a full suite of home closing and settlement solutions that provide consumers with choices for mortgage, title, insurance, escrow, and other services.
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Real Estate Website Tips: Why Page Load Time Matters
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Engaging Buyers through Email Campaigns with Ardian Zagari
In this video, RPR chats with Ardian Zagari, co-Founder of Brevitas. We all understand that in today's world, we might feel a bit awkward promoting properties unsolicited. However, we also know that we have to keep deals flowing. In our conversation, Ardian provides pointers on crafting your email campaigns so they'll be welcomed by recipients and drive engagement. By using Brevitas as a proxy, we discuss various ways to track a campaign's impact. Here are some key takeaways:
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The Future of Space in the Palm of Your Hand
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New REACH Class Announced: Is RealX Real Estate's Next Juggernaut?
Second Century Ventures, the strategic investment arm of the National Association of Realtors, announced its 2020 REACH class. Second Century Ventures has grown to become the most active global venture fund in real estate technology, working with more than 100 firms worldwide. Eight companies comprise the REACH Class of 2020, including:
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8 APIs for Real Estate Websites
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How to Get More Eyes on Your Listings with Eli Randel
In this video, we chat with Eli Randel, Chief Strategy Officer at CREXi. We'll walk you through what makes a listing stand out in difficult times like today, as well as the booming times we look forward to getting back to. We review simple things such as including as much detail as possible, to more advanced tips like creating virtual due diligence processes for potential buyers.
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HUNT Real Estate ERA Named Top Firm in Realogy ERA Network
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What Do I Blog About, Anyway?
Adding a blog to your website is a great way to stay in contact with a wide audience looking to buy or sell real estate. Your blog can help you increase your online profile, gain valuable contacts, and build your business. But getting started can be a challenge. Where to Start with Blogging
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Google Search Console and Your Real Estate Site: Part 2
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Lone Wolf Launches New Technology Marketplace
Lone Wolf Technologies, owned by America's fourth largest software company, Vista Equity Partners, has released a technology marketplace that will be made available through (Instanet) TransactionDesk and (zipLogix) zipForm Plus transaction management solutions today. This bold initiative has been a strategy that has been approached by a variety of companies over the past five years, including Flexmls Spark, RE Technology's Success Store (owned by us), Clareity Marketplace, Realogy's Zap Store, and probably a number of others. The goal of these stores or marketplaces is to provide a suite of integrated services that all fit together into a seamless technology suite for agents and brokers, and also for homebuyers and sellers.
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Century 21 Brands RPR Nationwide
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Redesigned Form Simplicity Makes Working Remotely Easier than Ever
Form Simplicity, the only transaction management software owned 100% by a Realtor association, makes working remotely easier than ever. Across the country, agents and brokers are switching to the redesigned version of Form Simplicity as they rapidly adapt to all things digital. Many are attending webinars hosted by Technology Training Manager Kaz Cisowski. Kaz reports he has had more people attend Form Simplicity training in the last four months than all of last year. "People are hungry to learn right now," Kaz says, who has already trained about 7,500 professionals. As agents and brokers nationwide hone their digital skills in record numbers, most are telling Kaz that the latest version of Form Simplicity is much easier to use. "They tell me that Form Simplicity has become a lot less 'click-ish,'" pans Kaz, noting that its improved user interface means fewer clicks for agents to create forms or navigate the program. Kaz, a former real estate agent, can personally relate to changes made in Form Simplicity to help optimize an agent's workflow, and he explains that during his two-hour Form Simplicity class. He walks agents through the steps to set up transaction forms and configure them once to save them time on every future transaction. He notes that when agents learn how to automatically import essential property data from the MLS to across all their transaction forms, they are hooked. "Every agent wants to know what's in it for them – to switch to the new Form Simplicity," Kaz explains. As being able to work remotely took on a whole new meaning starting in March, Kaz is delighted to see how agents react when they see that From Simplicity is remarkably mobile friendly. He demonstrates this during his webinar on an iPad. When agents learn that they also can use their phones to create transactions or to monitor the transaction status, they are surprised – and delighted. "Some agents had no idea you could use Form Simplicity on your phone," he said. Change is hard for everyone, so Kaz spends time during his training going through the things that some agents have become accustomed to with an earlier version of Form Simplicity. But once he walks them through the logic in why the changes were made, agents embrace the redesign as they can see first-hand how the improvements have made Form Simplicity more intuitive. And sometimes, Kaz notes, little changes can make a big difference for some agents and brokers. One example, he says, is when he demonstrates "how to sort transactions by the last time it was updated, so they appear in descending order, most recent to oldest, something you couldn't do before." Giving agents these filters makes it more powerful and practical, he explains. But perhaps the most crucial element Kaz brings to his online training is fun: he lightens the load by interjecting humor, where appropriate, to make the classes not only educational but a little more entertaining. "What I really want to do in my class is help people master the paperless real estate transaction," Kaz says. "By teaching them how to set up their preferences, making sure they understand how to use esign and going over their esign templates. We go over all the things they can do in advance, so they don't have to do extra work when they do each signing," he says, adding, "It's all about creating that optimal workflow for each agent." For his broker training, Kaz focuses on two things that are important to those who run brokerages: How to use Form Simplicity to reduce risk and remain compliant. Since Form Simplicity is often a member benefit provided by their MLS or association, Kaz notes that with the increased appetite for training, "A lot of members are starting to understand the value of going digital and say, 'Hey, I can do this, and it does not cost me an extra penny.'" Kaz says that with so many agents discovering what they need to work remotely, they appreciate now more than ever software solutions that are easy to use. "Form Simplicity helps agents stay organized, and they can always see what they didn't do yet," he says. Understanding the practical benefits of a digital transaction management solution for agents comes down to seeing it in action. Kaz has given thousands of Realtors nationwide a front-row seat to see the advantages offered by the redesign and is gearing up to host webinars for thousands more. Check with your association or MLS to see if they offer Form Simplicity as a member benefit and when the next webinar is if you haven't been trained on the newest version. Your opportunity to better manage your transactions remotely may be at your fingertips. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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A Real Virtual Open House Tour
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What Real Estate Stocks Suggest about Life after Shelter-in-Place
If you are an active trader in the stock market who purchased shares during the free fall, you may have witnessed the greatest gain in 30 years. Many real estate stocks rebounded quite nicely, but others still have much to gain. For the purposes of this article, we are choosing the two-year chart.
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How to Value Investment Properties with Bruce Kirsch
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Will Remaining States Abandon Attorney Closings?
A notable portion of real estate industry vets, agents or otherwise, report some form of legal background or experience. This trend appears to hold true across regions despite only some states requiring an attorney's involvement in property transactions. October Research released a report this month endeavoring to provide clarity on which markets operate under such regulations, and what correlation these answers may have to the connection between real estate and the law.
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Top 10 Most Popular Articles of April
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Google Search Console and Your Real Estate Site: Part 1
We get asked about SEO... a lot. What can I do to boost it? How do I know where I rank? Anything I can do for free? The answer to all these questions (and more) can be found with Google Search Console. Of course, there are no magical, overnight SEO fixes. But Search Console is free, it offers a ton of crucial information about your site, and it's a basic, user-friendly tool you should have in your SEO toolkit. We use it every day!
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How to Host a Great Zoom Meeting
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A Snapshot of COVID-19's Impact on International Real Estate, Plus 4 Tips to Persevere
PropTech Solutions' Real Estate Platform is used by real estate companies in over 60 countries, speaking more than 40 languages. The global scale of our client base gives us unique insight into the impact COVID-19 is having on international real estate. We connect with clients around the world daily and, as you can imagine, these days we have more discussions about the coronavirus than our technology. Our clients are like family to us and we don't just care about their businesses, we care about them as people. We're confident we will all get through this pandemic and emerge stronger — together. In the meantime, we all need to work together to do the best we can in this difficult situation. Here are a few ideas to help you with these very real challenges, as well as the impact we see on international real estate through our own data. Here are four ways you can help your clients cope: Send positive messages often. Our lead-to-close technology offers the ability to assemble comprehensive marketing communications. While you normally would use these to present homes or promote yourself to new clients, you can also use them to communicate with your clients and prospects on a different level. People in the buying or selling process today are going to be very concerned about what all this means long term. Help them understand life will go on and properties will continue to be bought and sold. Put together a list of simple things that your clients can do to improve their homes. We all have to maintain social distancing, which means we have more time at home than normal. Cleaning, uncluttering, painting and trying different furniture arrangements are just a few examples of activities that require little or no money and don't need the help of professionals. Assemble a list of available local professionals. Typical home repair services will be more difficult to arrange, or perhaps impossible in some cases. Collect trusted local service providers, such as plumbers, landscapers, and electricians, that are still available and share that information with your network. Turn your marketing technology into a community bulletin board. Real estate agents know hundreds, sometimes thousands of people. Connect people in your network and communicate local information in ways that no one else can. Not only will you help people in this very real time of need, but you will also develop relationships that will last long after the crisis. Visit local Facebook community pages, highlight businesses giving back and celebrate the dedicated professionals working every day to save lives. The 90-day snapshot of international real estate As mentioned, we have customers in over 60 countries, which gives us unique insight into the impact COVID-19 has on the international real estate market. We've shared just a few key findings below. Please visit proptech-solutions.com/covid for the complete report. In the last 90 days, our public-facing real estate websites outside of Canada and the U.S. experienced a drop in visitors by an average of 20%. Some geographic regions see a far greater impact than others. Given the volatile situation, this wasn't a surprise. The websites continue to generate property leads, but lead volume has decreased by an average of 48% since the start of this year and by 40% compared to the same time last year. Additionally, the total inventory of active listings across all our customers has increased by approximately 15% as new listings are still being added — albeit at a reduced rate — and existing listings stay on the market longer due to a reduction in overall sold and rental listings since consumers lack confidence in the market. As countries enact measures to restart their economic engines, record low-interest rates will make the prospect of buying properties more attractive. If we also account for the pent up demand this period of suppressed market activity will create, it's very likely we will see a period of increased real estate activity once social distancing measures are relaxed. The work agents do now to optimize and organize their contact databases, reach out to the contacts they haven't spoken to in a while, and make new virtual connections online, will pay dividends down the line. If you're planning to expand or enter the international market once this crisis is behind us, we'd love to talk. Please contact us at [email protected] For additional statistics, tips and information, please visit proptech-solutions.com/covid. PropTech Solutions is the holding company of leading global real estate technology companies, GryphTech and Phoenix Software. Together, they provide a lead-to-close real estate management platform that is relied upon by real estate businesses in over 60 countries to accelerate their growth. The technology is cloud-based, multilingual, multicurrency and purpose-built to generate new opportunities, meeting the needs of the world's largest real estate brands. PropTech Solutions' CEO, Carlos Matias, was recognized as a 2020 RISMedia Newsmaker and in 2019, the company was named a Top 10 PropTech Solution Provider by CIO Applications Europe. For more information or a live demonstration of The Real Estate Platform (REP), visit www.proptech-solutions.com or email [email protected]
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Office Safety: Dealing with Angry Visitors, Part 4
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Howard Hanna Income Advantage Stabilizes Earnings for Real Estate Agents
Howard Hanna Real Estate Services, the nation's #1 family-owned and -operated real estate brokerage, announced to its agents last month an extension of the company's signature Income Advantage program in response to the ongoing COVID-19 situation. Howard Hanna's Income Advantage program provides a stable monthly paycheck to the company's real estate agents, depending on how much they earned in commission in the previous year. The deadline was extended for more than a month to give agents impacted by COVID-19 and stay-at-home orders the opportunity to enroll.
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Why Is Census 2020 Important for Realtors?
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Realtors Lead the Way in a Home Renovation and Mask Making during Coronavirus
Janet Griffin is a 15-year veteran as a REALTOR and works at RE/MAX Tri-State in Mussel Shoals, Alabama. I recently had a very nice Zoom visit with her and she shared a very heartwarming story. Janet and her husband, who is also a REALTOR, were working in an office in 2011 when a buyer who we will call "Miss Mary" was closing a deal for a $30,000 900 square foot home with another agent. Miss Mary, who is 81-years-old, took a liking to her husband, Bill. They became friends and helped her with many of her needs over the years, and were there for her when her husband passed in 2015.
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NAR Survey Signals Training Goals for Realtors Working from Home
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Office Safety: Dealing with Angry Visitors, Part 3
So now you know the first two steps (see parts one and two) in dealing with an agitated person who visits your real estate office. You're aware of how to identify an angry person from a distance, and the non-verbal tricks that can help you de-escalate the situation. Now, let's talk about verbal strategy. What do you say to an upset individual to defray a tense situation? Watch this week's episode of "Real Answers" to find out. In the video above, you'll learn: Why validation is key to calming an agitated visitor Sample scripts for validating their feelings Why you need the person to be calm and rational, and how to get them there Next week: Learn the next steps for defusing the situation with your upset office visitor.
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Early Signs of the Real Estate Market Comeback from COVID-19
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Brokers Show Power in Numbers: RISMedia Announces Power Broker Top 1000
While we all may still be feeling a bit overwhelmed right now, it's encouraging to review the collective power of brokerages across the United States. They are a TOUGH group and are going to come out of COVID stronger than ever. Let's look at some good news coming from our friends at RISMedia to get our focus back on being successful at serving the needs of home buyers and sellers. The 2020 RISMedia Power Broker List has been published and there is some exciting news to share!
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How to Strengthen Security in the Virtual Workplace, Part 2
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Office Safety: Dealing with Angry Visitors, Part 2
When an agitated visitor comes into your office, it's better to be proactive than reactive. If you can identify an angry person as they approach, you can prepare yourself to de-escalate the situation--and keep you and those in your office safe. How can you do that? In this week's episode of "Real Answers," we'll show you exactly what to look for. Watch the video above to learn: The physical signs of an agitated person Why you need to lead the de-escalation process, not the visitor The body language to display to better calm a person--and the physical stances to NEVER take in a tense situation Want to learn more? Check out part one of this series, where we showed you what NOT to do when an angry person visits your brokerage, association, or MLS office. Next week: The verbal strategy to use to defray a tense situation.
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How to Deal with Coronavirus in My Business: An Analytical Approach to Business Leading Indicators, Part 3
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Pivoting from 'Who Wants to be a Millionaire' to 'Survivor: Corona Island'
What do Walt Disney, Rambo, and two hit TV shows have to do with tackling the challenges posed by the Coronavirus? Check out this post by Rental Beast founder and CEO Ishay Grinberg on how businesses can adapt and come out of COVID-19 stronger. In TV lingo, that's the transition most businesses experienced over the past three painstaking weeks. Early on, we all had 2020 goals--most of them ambitious, given that the economy was humming along nicely. Rental Beast anticipated another year of growth—on all fronts. The universe had other plans.
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How to Strengthen Security in the Virtual Workplace, Part 1
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Canvas Real Estate Sees Massive Growth Through Independent Tech and Training
Canvas Real Estate is among Florida's leading independent real estate firms. Spanning the east coast from their base in Ft. Lauderdale, the firm is generating over $13 million in gross commission income across 800 agents. WAV Group founding partner Victor Lund met with Canvas CEO Ernesto Vega to learn about the key strategies that are powering success at Canvas. Mr. Vega has a fundamental belief about what success means in real estate. He uses the metaphor of a wheel to describe the key elements of growing his brokerage. For Vega, the key spokes in his wheel are technology, recruiting, and training. Vega's view is that independent firms that become the hub of these key spokes will outperform franchise organizations every time. Vega explains, "You cannot outsource your recruiting, training, and technology to your franchise organization and expect to have good results in your company. Your agents will not adopt those tools; they will not actively participate in this training. You must earn the confidence of your agents by being the trusted source for these key spokes." One of the ways he's earned this trust is by aligning with an independent tech company, Inside Real Estate, to offer the technology, systems, and tools that he has personally researched and vetted, and completely believes in. "I tried the franchise path where you rent a brand and tools. That didn't work for us," says Vega. For his critical "technology" spoke, Canvas uses kvCORE, Inside Real Estate's comprehensive platform that integrates easily with other solutions he uses and is customized to fit his unique business. "I really wanted a single platform for everything, but one that also gave us the flexibility to customize it into what we needed, and kvCORE was our answer," says Vega. "With kvCORE, we have so much of our business integrated into one platform including the broker websites, marketing platform, intranet, CRM, email, calendar, tasks, action plans, and so much more." In addition to empowering his teams and agents with all of the tools they need to be successful, the platform also builds upon agents' trust by providing them with a personal, private database and independent lead gen tools. kvCORE has also been at the center of Vega's recruiting strategy. Since implementing the platform, Canvas Realty has solidified its leadership position in their market. Their massive growth, happy agents, and proven results help attract top agents and teams alike. Vega shared that "an intro video to our kvCORE technology platform is texted to the recruit when they are in our lobby for the interview, and there have been times when the agent preempts the interview and says they are ready to join before I even get started." The third important spoke is training. You get the impression from Vega that he has a training program that is tailored to every single one of his 800 agents. Vega tracks the usage of their technology tools on an agent by agent basis. Whenever an agent is failing to use the tools, they are on it. The spoke metaphor is also carried through the training. There is a wheel for managing and growing your business as an agent that includes lots of open houses, telephone calls to sphere, targeted email campaigns, buying leads, social media marketing, etc. "Our reporting allows us to visualize the activities of our agents and deliver prescriptive training to support any success tool that an agent is underutilizing," says Vega. No doubt, 2020 has proven to be an interesting year with COVID-19, but we feel very confident that Vega and his team at Canvas are perfectly positioned to weather this storm based on their fundamental philosophy to empower their agents with technology and training that everyone—from the broker and office staff to the teams and agents—fully buys into. It is worth noting that Inside Real Estate provided financial relief to their clients in the form of a deferred payment program to help their customers through the crisis. This gesture shows what happens when you are aligned with a great partner. If you want to take a look at the tech stack available from Inside Real Estate, visit insiderealestate.com. To view the original article, visit the WAV Group blog.
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Office Safety: Dealing with Angry Visitors
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How to Deal with Coronavirus in My Business: An Analytical Approach to Business Leading Indicators, Part 2
Last week, I talked about trending data as we are seeing it now. You can find that article by clicking here, and you may want to read it before reading this article. For this article, I want to discuss a tool that I have found to be invaluable in my businesses, called Rate of Change. This tool, or methodology, comes from ITR Economics. I was introduced to ITR Economics ten years ago through my Vistage group. What stuck out to me about this methodology of analyzing current data and leading indicators is it provided early insight into trending changes that affected my business.
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Friday Freebie: Intranet for Brokerages and Teams That Outlasts COVID-19
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Transaction Management: Updated Association Forms for COVID-19
Current events have caused a shift in every industry--real estate included. Although people continue to buy and sell homes, it's understandable that some of the nuances around those transactions have changed, and with that comes changes to forms requirements. So today, we're sharing a list with you of all the associations Lone Wolf works with who have either introduced new forms or amended current forms to address COVID-19.
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Inside Real Estate First to Invest in Broker Customers
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Dealing with Squatters: How to Ask Them to Leave
So, you've calmed an agitated squatter in the home you're showing. What's the next step to take in order to show the listing without provoking a confrontation? Watch this week's episode of 'Real Answers' to find out. In the video above, you'll learn: How to safely give squatters options to leave so you can show the home What to say if they choose not to leave Why respect and appreciation for the squatter and their decision are key Why you should never issue ultimatums if you want to stay safe Sample scripts you can use throughout the interaction Next week: What happens when an angry person visits your office? Learn how to handle them peacefully.
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How to Deal with Coronavirus in My Business: An Analytical Approach to Business Leading Indicators, Part 1
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Delta Media Launches Virtual Open Houses Platform Wide
On Monday, the nation's leading online brokerage, Redfin, published a news release that they have experienced a 500% increase in requests to agent-led video home tours. This was up from 80% the prior week. As a result of business restrictions related to COVID-19, one out of five requests by consumers on Redfin.com is to have an agent at the house and provide the consumer with a live or recorded tour of the house. Redfin launched this program on March 3. Delta Media Group just launched DeltaNET 6 at the Leading RE conference last month and moved quickly to deliver a similar, high quality lead generation and customer engagement tool for brokers and agents on their platforms. "Our customer's ability to continue conducting business as we work through COVID-19 is our number one priority," says Michael Minard, CEO, and owner of Delta Media Group. "It is our job to help them seamlessly navigate the hurdles they are facing." The Virtual Open House feature allows consumers to schedule these virtual showings just as they would an in-person showing. Moreover, if there are other firms offering virtual open houses as indicated in the MLS data feed, they will incorporate that on IDX listings. Delta Media has integrated this feature across all 350 MLS markets covering 93% of all listings in America. Delta Media also extended support for this feature across modules that reside in the platform, including Open House Search, Market Watch Reports, New Listing Emails, Lead Management platform, Ad Wizard, email marketing platform, and their automated Facebook marketing platform. Delta Media will host a webinar, Introducing Virtual Open House Support & Virtual Showing Requests, on Thursday, March 26 at 11am ET/8am PT with registration available HERE. They will host another webinar, Learn Valuable Tips From Other Sales Professionals on How to Run a Successful Virtual Open House, on Friday, March 27 at 9am ET/12pm PT with registration available HERE. To view the original article, visit the WAV Group blog.
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Brokers and Small MLSs Benefit from Standardized Data: Here's How
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eXp Realty Introduces Telemedicine Plan for eXp Agents
eXp Realty announced it is offering a telemedicine plan for all U.S. eXp Realty agents as part of eXp Agent Healthcare and in partnership with Clearwater Benefits. Telemedicine subscriptions are typically only available through employer and group insurance plans, but this solution provides no-copay access to virtual primary care to all U.S. eXp agents and their families for the lowest monthly rate on the market. Agents do not have to hold health insurance through eXp Agent Healthcare to enroll in the plan.
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Video Home Tour Requests Soar Nearly 500% in One Week, Says Redfin
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Dealing with Squatters: How to Calm an Agitated Person
So the home you're showing has a squatter, and the squatter not only won't leave the property, but the situation seems to be headed toward a confrontation. What can you do de-escalate the situation? Watch this week's episode of "Real Answers" to find out: The body language to use to show squatters that you're not a threat Why you should validate the squatters feelings, even if you don't agree with them A sample script to use to talk down an agitated squatter Once you've calmed the squatter and de-escalated the situation, it's time to take the next step. What's that? Find out in next week's episode of Real Answers! Next week: How to safely ask a squatter to leave a property.
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An Awkward Moment for Stale Drip Marketing
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Dealing with Squatters: Avoiding Confrontation During a Showing
Last week, we showed you what to do when the vacant home you're showing has a squatter. If you used the techniques we discussed, the squatter may leave the property voluntarily--but what happens if they refuse? That's what we're exploring in this week's episode of "Real Answers." Watch the video above to learn: Why you should treat them like the homeowner to avoid a confrontation A sample script for starting a conversation with them What NOT to say to avoid aggravating a squatter The physical signs that hint that a squatter may escalate the situation No matter how considerate your approach, sometimes a squatter may want to confront you anyway. Tune into next week's episode for tips on talking down an agitated squatter! Next week: Are there squatters in the vacant house you're showing? Learn how to calm an agitated person.
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Boutique Brokerage Uses RPR Widget to Capture Leads
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'Your Listing, Your Lead' is Guiding Principle for Top Rentals Network
"Your Listing, Your Lead" has become something of a rallying cry when it comes to property search portals. We know who the good guys and the bad guys (Zillow, we're looking at you) are when talking about residential homes for sale--but what about rental listings? Today, we're going to introduce you to one of the good guy heroes of the rental world and show you how you can syndicate your rental listings to their network of over 50 million renters. Introducing the Nation's Largest Rental Network Apartments.com is the largest network for single and multi-family rentals, with over 50 million consumers visiting their sites every month to search for houses, townhomes and condos. Those 50 million renters will never be routed to another agent as all leads on your listings are exclusively yours. Here are a few more perks of sending a feed of your rental listings to Apartments.com: It's easy to keep your listings up to date and accurate, with one point of entry and automated take-down via an MLS or direct data feed. Apartments.com will never share or sell your leads and will not syndicate your listings to any external third parties. In addition to Apartments.com, your listing is displayed across their network of nine leading websites: ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com, Apartamentos.com, ForRentUniversity.com, After55.com, CorportateHousing.com, WestsideRentals.com. Why Rentals? Before we go any further, let's address a question that brokerages who focus on residential sales may have: Why should I bother with rentals? After all, the commissions on rentals are smaller than those of home sales, so are rentals really worth the effort? Yes, for two main reasons. First, brokerages should consider renters as potential future home buyers—and a future source of profits. Consumers who rent through your brokerage will already be familiar with your brand, making it likely that your firm, and your agent, will be the one they reach out to when ready to buy a home. Brokerages can increase this likelihood by adding renters to a targeted lead-nurture campaign. For example, many renters may be surprised to find out that they can already afford a home, and that they can purchase property with down payments as low as 3 percent. Brokerages can also share content with them that reflects this messaging—whether by social media, email newsletters, targeted ads, and more. Second, rentals are a great way for new agents to get their feet underneath them. They can learn the business, grow their pipeline, and sustain themselves on rentals until they begin earning sales commissions. Sounds good, right? Here's how you can start syndicating your listings to the nation's largest rental site: How to Send Your Rental Listings to Apartments.com Depending on your MLS, your brokerage may have to opt-in your office to the Apartments.com listing feed. The easiest way to do this is to simply contact Apartments.com. You can do that by filling out the application form here. This page also offers a FAQ to answer any questions you may have. It's free to participate in this program, and Apartments.com can accept your feed via RETS, IDX, and XML. Get started today!
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18 Reasons to Attend the RESO 2020 Spring Tech Summit
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Delta Media Group Invests $30 Million to Create AI-powered, Broker Marketing Platform
I just arrived at the Leading Real Estate Companies of the World (LeadingRE) conference in Las Vegas. Other than seeing a whole bunch of people donning masks and splashing on hand sanitizer regularly, this smart group of nearly 1,600 of the leading brokers in America are here strategizing about the best ways to take their businesses to the next level. One big piece of news got my attention! Delta Media Group, one of the oldest and most well established broker marketing platform companies in real estate, today revealed their all new DeltaNET 6 platform. Remarkably, this privately-owned company invested at the levels of venture-backed companies, spending 40,000 development hours and $30 million to completely overhaul their platform to provide brokers with brand new technology to fight the good fight for listing exposure, lead generation, and customer relationship cultivation and nurturing. LeadingRE brokers are known for taking a proactive stance to do what it takes to make their agents successful at serving the needs of their clients better than anyone else. It's no wonder that Delta Media Group chose the LeadingRE Conference to reveal their platform. According to the news release, Delta Media is deploying the latest technologies, including artificial intelligence, to increase customer engagement. "Delta Media is taking in the delivery of AI-powered features across the new DeltaNET platform. AI-based customer engagement via web site offers suggestions and automated marketing engagements. On the consumer facing search site, the solution will monitor consumer behavior and anticipate their next steps. In agent and team facing solutions, artificial intelligence is used to help review an agent's sales funnel and make suggestions to the agent on which customers need to be contacted." Interestingly, I'm hearing from brokers here that they are excited to take a look at what DeltaNET has to offer because they are looking for a privately-owned company like themselves that is not owned by a competitive brokerage. We will stay in touch with Delta Media and let you know how their rollout goes. Here's the full news release for your review: Delta Media Launches Newest All-in-One Broker Platform at Leading RE Conference Canton, Ohio – March 10, 2020 - Delta Media Group, Inc., one of America's most established and largest broker technology solutions providers, heads to the Leading Real Estate Companies of The World Annual Conference this week to announce the launch of DeltaNET 6, their newest generation of cutting-edge broker websites, broker back-office productivity suite, and agent and team solutions. "DeltaNET 6 is the ultimate all-in-one website and digital marketing platform designed by real estate experts for real estate professionals," says Michael Minard, CEO and owner of Delta Media. "This major advancement represents over 40,000 development hours and an investment of more than $30 million. DeltaNET 6 delivers advanced technology to our brokerage clients as our new center of excellence drives success through artificial intelligence and machine learning," he added. Minard explained the approach that Delta Media is taking in the delivery of AI-powered features across the new DeltaNET platform. AI-based customer engagement via web site offers suggestions and automated marketing engagements. On the consumer facing search site, the solution will monitor consumer behavior and anticipate their next steps. In agent and team facing solutions, artificial intelligence is used to help review an agent's sales funnel and make suggestions to the agent on which customers need to be contacted. Expected to be one the most popular features is the ability to customize the DeltaNET 6 dashboard. Its allows an office, broker-owner, team, or agent to create custom layouts of modules that they use the most in their daily workflow, supports single sign on (SSO), and many other features that empowers brokers to present the most important tools to the right agent or team at the right time. As major real estate brands acquire broker technology platforms exclusively for their franchisees, Delta Media has been successfully offering orphaned brokerages a seamless conversion away from those platforms. With Delta Media's conversion tools, entire websites, CRMs, Customer Records, and often saved searches and other material content are transferred over to their new platform, provided by Delta Media. "Nothing challenges independent brokerages more than the idea of using a franchise technology solution that undermines differentiation between brands that compete in a market," Minard said. Delta Media will be hosting a reception at Leading RE immediately after networking night. Please visit Delta Media at Leading RE Booth 201 for reception details and to see the updated DeltaNET 6, which is being described as the most elegantly designed solution in real estate today. About Delta Media Group Delta Media Group, creator of the DeltaNET 6sm, PropertyPursuit®, AdWizard™, and Properties in Motion®, is a leading and trusted technology partner for many of real estate's top brands. Real estate's only provider of an all-in-one website, back office and digital marketing platform that is family-owned and operated, Delta Media Group is well-known for its patent-pending SEO software and custom hyperlocal content creation. Delta Media Group is an early real estate technology innovator, established in 1994. Discover more at deltamediagroup.com.
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How to Show a Vacant Property Safely, Part 1
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Simplify Agent Onboarding with DocuSign
Brokerages, associations, and MLSs each have their own checklists when it comes to the onboarding process of real estate agents and staff. Onboarding frequently entails multiple digital signatures on employee or independent contractor agreements, as well as other documents (think I-9 and newly updated W-4 tax forms). Company onboarding also may include registering new users into a variety of third-party software applications.
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Why One-Stop Shop Is a Fallacy
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Approval Required to Replicate with Web API
I have worked with several development teams over the last few years in creating real estate products for our clients. When clients required MLS data, RETS was the method used to obtain the information. While requesting access to the data from the MLS is always challenging, it is a fairly common task on the project list. Recently, we partnered with a client who believed in using modern technology. Cool! Since the WAV Group and I are proponents of RESO, let's use the RESO Web API. In practice, this decision became an experience that confirms the RESO Broker Advisory Group's new initiative is desperately needed.
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The Top 10 Most Popular Articles of February
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What Makes the Form Simplicity Boarding Process Unique?
Transaction management software has become a "must-have" for successful agents and brokers focused on giving consumers what they want. Using a transaction management system as a cornerstone to a more streamlined and efficient process is crucial for delivering an exceptional client experience. The best-in-class transaction management software, like Form Simplicity from Florida Realtors®, are an agent productivity booster. Agents can create transactions more efficiently, eliminate common entry errors as data is pre-populated automatically, and e-signing helps agents avoid wasting time tracking down clients for their signatures. The best programs ensure forms are always up to date, protecting clients, agents and their brokerages from risk. Keeping everything in one place ensures agents can respond to any client question about their transaction quickly and easily. Best of all, transaction management programs improve transparency. Being able to give clients insight to documents you want them to see, and stored in the cloud for 24/7 access, improves client communication, and ultimately, client satisfaction. But if best-in-class transaction management software is so similar, how do you make the right choice for your brokerage or MLS? Like everything else, it starts with a first impression. You don't get a second chance to make one, so you better get it right. Getting agents to adopt any technology is hard. That's why getting things right from the start is vital. Even the best technology can't recover from a bad launch. Making a great first impression at the beginning when we board a new Form Simplicity client has been our hallmark of excellence among transaction management software. It shouldn't be surprising to anyone that a Realtor-owned and operated company obsesses about providing agents and brokerages great service. When we board a new Form Simplicity customer, whether it be an MLS, brokerage or Realtor association, we take a holistic approach to the process. It all starts with our Onboarding Team who works with their client and strengthens the relationship immediately by providing personal and responsive assistance. Live training, either in-person or live webinar, gives folks the ability to ask questions and get the expert answers they need immediately. During the boarding process for brokerages providing Form Simplicity for their agents, this is supplemented with one-on-one assistance and training with the broker and/or their designated admin to help set up all of the broker features. We pay attention to the little things to make sure we are on the same page with our clients. From our streamlined programming process for forms to our committed delivery schedule that builds in client review before forms go live. We also know most people are visual learners, so we supplement all of this personalized agent and broker training, with video tutorials, recorded webinars and step-by-step instructions, all available 24/7 through our Help Center. Using new technology makes most of us inquisitive, and that means we have questions, and sometimes a lot of questions. This is where Form Simplicity shines brightest. Form Simplicity is supported by Tech Helpline, North America's No. 1 tech support service for real estate, also owned and operated by the Florida Realtors. Tech Helpline's staff is known for their friendliness. Tech Helpline analysts also are highly skilled, possessing over 300 years of combined IT experience. Most importantly, they work with agents every day, in English and Spanish, and excel at making it comfortable for every agent to ask for help, regardless of their technical skill level. And when Form Simplicity boards a new client, we will extend support hours to make sure agents can get the help they need when they need it. We also work closely on the rollout of Form Simplicity software to make the boarding process a proud partnership. From co-branded marketing materials and educational emails to providing a team of easy to reach professionals that are on-call and ready to assist, we work hard to make the boarding process go as smoothly as possible. If you have questions about Form Simplicity and the advantages it can provide for your agents or members, reach out to us at formsimplicity.com and experience for yourself how our customer service obsession makes us different. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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One Surprising Takeaway from Inman Connect NY
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Zillow Poised to Massively Disrupt Real Estate and Investors May Demand It
Zillow Group has been investing in growth and building consumer trust since inception. The company has not focused on profits, but growing audience and revenue. A day of reckoning may be on the horizon and the real estate brokers, franchises, and agents may be watching in horror from the sidelines if the company pivots. In the early days, Zillow offered real estate brokers and franchises a fair exchange of value that give the company a massive jumpstart. As the incumbent, Realtor.com was charging agents and brokers for advertising; Zillow offered it for free. Firms providing listing content to Zillow got leads back from interested consumers. Those days are long gone. Zillow gets its revenue almost exclusively from their relationships with about 100,000 Premier agents, and now from the growth of their iBuyer program.
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Success Story: Brokerage Leader Forgoes Franchise Tech in Favor of "Most Effective Tool I've Ever Used"
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Moving Services Are Hot in 2020
In 2019, moving services offered to consumers through the real estate professional became a trend that will continue in 2020. There are three companies that are hot on the trail to develop partnerships with the industry: MooveGuru, Move Easy, and Updater. All of these companies focus their business development efforts in a business-to-business to consumer model--partnering with moving service companies on one hand, and real estate industry partners with consumer relationships on the other. Each company delivers a key service to the consumer that enhances the value of working with a real estate agent or broker--relieving the challenges, tasks, coordination, and consumer stress related to moving. They all make moving easier.
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Case Study: How Quicken Loans Boosted this Agent's Closing and Retention Rates
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How to Recruit More Real Estate Agents Using 6 Core Sources
You've had enough. You did a great job building your real estate brand, and customers are coming to you in waves. You're feeling swamped and less in control by the minute. You don't want to stem the tide, just make it more manageable, so you start recruiting agents to add to your team. And realize they're not coming in as fast as your customers are. Ask any broker/owner about their top five biggest challenges, and we guarantee finding real estate agent sales talent is at the top of the list. And since NAR stats show only about 6% of licensed agents move shops in a given 12-month period, the challenge gets even tougher. If you want to scale your real estate brokerage, mastering this recruiting challenge is a must. Here are six sources to recruit more real estate sales talent used by agents on top teams. You may have attempted some of these with varying degrees of success. Some, you may not have thought of trying. Be sure to check out the Pro Tips following each source to make sure you are getting the most out of your agent recruiting efforts.
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The 'Four Pillars' of Brokerage Technology Tools
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Elm Street Technology on Acquisition Trail with Fresh Private Equity Bank Backing
Real estate technology firms attracting private equity saw another year of record deal flow in 2019. There was a 105% increase in equity and debt raised over 2018, and there were 78 raises of more than $20 million. For the most part, venture capital focuses on startups, while private equity focuses on companies who already have about $20 million in revenue (or are targeting that run rate in the near future). The firms with lots of activity in the space are Brick and Mortar Ventures, Providence Equity, Camber Creek, Fifth Wall, JLL Spark, Moderne Ventures, Vista Equity Partners, RET Ventures, Vector Capital, and Second Century Ventures. GCA shared this data at CEO Connect in NYC last month.
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77 Year-old Brokerage Has Modern Approach to Lead Generation
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Lone Wolf Expands Marketplace of Real Estate Tools for 1.3 Million Agents in the U.S.
Lone Wolf Technologies announced that three new real estate tools are now available as integrations in zipForm Plus, the national transaction management member benefit in the U.S.: Earnnest, eCommission, and Updater. Each of these tools simplifies the transaction experience for agents and brokerages and bolsters the value they can provide their buyers and sellers. Earnnest specializes in safe and secure digital escrow payments, connecting to more than 12,000 financial institutions across the country with banking-level security and encryption, mitigating the growing risks of wire fraud. eCommission provides commission advances to agents on pending sales and active listings through a short and simple online process. Updater is the nation's leading moving app, simplifying the relocation process for millions of home buyers and sellers across the country through a personalized moving concierge.
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3D Walk-throughs Aren't Just for Listings: Capture These 6 Local Spaces to Boost Engagement and Business Opportunity
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Broker Public Portal Reinvestment Fuels the All-New Homesnap Pro
Today, Homesnap released the most advanced generation of its home search platform. This massive update, called the "All-New Homesnap Pro," is fueled by an ongoing reinvestment from Broker Public Portal, the industry-led initiative powered by Homesnap's technology. Featuring a unique "Likelihood to List" score, Homesnap Pro takes a big leap forward by using predictive analytics and data science. For agents, using this bellwether tool could mean an end to "spray and pray" marketing: sending out thousands of mailers hoping to hit someone who might be ready to sell. Instead, with the new "Off-Market Marketplace" now built into Homesnap Pro, an advanced machine learning algorithm helps agents to cherry-pick those most likely to make a move. New deep, rich data is fully integrated with search – from public records to mortgage data – and that means agents won't ever have to worry about a consumer knowing more about a property than they do. The All-New Homesnap Pro boasts "over 500 data sources on a single platform — more than any other mobile solution in residential real estate." Agents, brokers, and MLSs asked, and Homesnap listened. The new release adds the availability of real-time MLS data integration that delivers saved searches, listing carts, and contact synchronization. Combined with search filters that can identify only those properties with specific parking needs or ones with a pool or basement, the All-New Homesnap is delivering on providing next-level search. There's a lot more packed into this latest release of the All-New Homesnap Pro. Another standout feature – Building Pages – help agents demonstrate that they are the hyperlocal expert. An agent can filter a search to show every unit in a condo complex, showing both listings and off-market units. Drilling down deeper, agents can see the history of every property: current and prior owners as well as past public listings. At its core, the technology that powers the Broker Pubic Portal still delivers its most essential and market-defining feature. Homesnap still connects agents with consumers to provide the most accurate, timely, and extensive information – directly from the MLS — to help buyers and sellers make the best decisions. Homesnap CEO John Mazur summed it up best: "With this latest generation of Homesnap Pro, we continue to give our users resources to better attract and serve their clients." Join this webinar to learn more about Homesnap pro's new features. Hear from Tom Hosack, President/CEO of Berkshire Hathaway HomeServices, The Preferred Realty Northwood Realty Services and Bill Kauffman, the Director of Development for Homesnap, as they explore and explain the six core areas of Homesnap Pro to provide agents and customers have a better experience. Visit the registration page for more details! Here's the complete news release issued today from Homesnap. To view the original article, visit the WAV Group blog.
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The Value of RESO for Pre-Revenue Start-Ups and First-Time Conference Attendees
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Visionary Broker Leaders Bring It Home in Louisiana
The birth of a new regional MLS is as rare as it is remarkable. This week saw the highly anticipated launch of Greater Southern MLS, a broker-led initiative in Louisiana to create a statewide MLS organization to help their agents be more successful and profitable. Brokers of all sizes, representing every major brand and several strong independent companies, comprise about one-third of the REALTORS in Louisiana and close to 50% of transactions. They reimagined how they, the participants in the MLS, would reorganize the state's nine MLSs and 15,000 subscribers into one powerful coalition, reaching every corner of their state to expand listing exposure and lead generation potential as well as open up new opportunities for referrals.
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