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Lyon Real Estate Acquired by Windermere Real Estate
Lyon Real Estate is a long time client of WAV Group and we are very excited for Pat Shea and the leadership team who will be joining Windermere. Seattle-based Windermere is among the top west coast real estate brokerages. Their technology firm, MoxiWorks, has emerged as a leading provider of technology services to brokerages nationwide. There are excellent synergies between the two firms, each delivering impressive centers of excellence in residential real estate sales, commercial, mortgage, title, property management, and new development. Pat Shea will continue in his role as a member of the board at Broker Public Portal.
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Tying It All Together: Constellation1's Partnership with Flavin Realty
Flavin Realty is a reputable, family-owned brokerage that has been a mainstay in southwest Louisiana for over 40 years. Like many companies, Flavin Realty was doing business using old-school tools, meaning manual processes and systems that didn't integrate with one another. In 2018, under new leadership, Flavin Realty embarked on modernizing its tools. In 2019 however, following a failed relationship with a vendor that got acquired, resulting in poor customer service and the project never coming to fruition, Flavin Realty was on the hunt for a new solution vendor. The COVID-19 pandemic brought a sense of urgency and an opportunity for the company to re-evaluate its priorities. "Back in 2018, we needed our agents to switch mindsets and get used to the idea of writing a purchase agreement in a parking lot from their phone. Now, we need tools to be even more mobile," said Melissa Hamilton, Sales Manager and Associate Broker at Flavin Realty. By leveraging Constellation1 Back Office, CRM with Mobile App, and Website solutions, Flavin Realty achieved its goal to improve search, lead routing and connected apps across their tech stack. With Constellation1 as their solution partner, Flavin Realty agents are more mobile than ever—with the right tools at their fingertips. With a vision to expand its business in the future, Constellation1 solutions make it easy for Flavin Realty to succeed. Read the full customer story here, and learn more about how Constellation1 is helping Flavin Realty succeed. To view the original article, visit the Constellation1 blog.
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Zillow Publishes New Terms of Use; Read the Fine Print
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T3 Sixty Launches Online Access to Its Real Estate Research and Analysis
T3 Sixty is providing digital access to its comprehensive research and reports for the first time. This makes quality real estate intelligence now available anywhere, anytime. With T3 Intel – short for Trends, Technology and Transformational Intelligence – executives, brokers and agents can now gain 24/7 access to T3's award-winning reports and analysis including the Swanepoel Trends Report, the Real Estate Almanac, the SP 200, the Mega 1000, the Tech 500 and the DANGER Report. The vault of information released at launch includes nearly 3,000 pages of high-quality research, which will grow on a monthly basis as T3 continually adds its latest research and analysis to the platform.
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Our Top 10 Most-Read Articles of December
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Effectively Implementing New Technology: 6 Key Stakeholder Groups You Must Engage
This article is the third installment in a series on effectively implementing new technology at the brokerage level. Read Part One here and Part Two here. Real estate broker/owners are busy. They're responsible for the day-to-day management of their brokerages and important tasks like recruitment, negotiation, compliance, strategic partnerships, and more. With so much on their plates, they often delegate the management of front and back office technology to someone else. Despite not being involved in everyday tech decisions, they are the lead decision makers for implementing new technology. They therefore need to engage the right stakeholders to make the best decisions. If they unintentionally opt for the wrong solution, it will be much harder to implement, reducing ROI and adoption significantly.
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Homes.nyc Aims to Disrupt New York City Real Estate
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Delta Media Launches Creative Studio as It Builds the One-stop Marketing Shop
Earlier this year at the LeadingRE Conference, Delta Media launched its cutting-edge DeltaNET 6 platform. CEO and Owner Michael Minard described it as "the ultimate all-in-one website and digital marketing platform designed by real estate experts for real estate professionals." This was a huge move by Delta. DeltaNET 6 culminated in more than 40,000 development hours and an investment north of $30 million. At the epicenter of the DeltaNET 6 ecosystem is its built-in CRM, which connects to everything.
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Effectively Implementing New Technology: 5 Ways to Maximize Brokerage ROI
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Alex Lange Named CEO of Forbes Global Properties
WAV Group congratulates Alex Lange, along with Jeff Hyland (Hilton and Hyland) and Bonnie Stone Sellers, for the formation of Forbes Global Properties. Together, they are forming an international real estate company focused on luxury. The brand will operate similarly to Christie's. We look forward to watching these very talented people develop this successful venture with Forbes as their branding partner. It worked for Better Homes and Gardens; I would expect it to work for Forbes. Press release follows:
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HW Media Acquires REAL Trends to Combine Two of Real Estate's Most Powerful Media Outlets
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Real Estate Websites: Build More Business with Secondary Websites
Why build a stand-alone recruiting website? Because they are effective and make you stand out from your biggest competitors. All major national franchises have separately focused websites that appeal directly to sales associates looking for different career opportunities. If you have a RE/MAX brokerage, Compass agents, or any Realogy brand in your marketplace, then you can look at those franchise recruiting websites as a start. Having a secondary website that is not built to generate leads on properties, but instead leads to potential recruits for your business, is critical if you are looking to grow in size and scale. These career sites should not just be a copy/paste version of your residential website, but a site with its own identity. Over the last year, I worked with some of the largest real estate firms in the country to develop beautiful career websites that have done a fantastic job of bringing in more quality associates.
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Addressing Expansion Challenges Head On: Real Estate Brokers Find Answers Through RESO
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New 'Homes.NYC' Resets the New York City Home Search Experience
Gabriels Technology Solutions, a leading developer of property search solutions and business software for real estate brokerage firms worldwide, including Douglas Elliman and Christie's International Real Estate, is launching Homes.NYC -- a revolutionary way for consumers to search for homes in New York City. Homes.NYC delivers an improved home search experience that is unique to all others by offering high resolution aerial neighborhood video and exclusive building video, photos, and virtual tours. At launch, the site makes more listings available in Manhattan than other search sites like StreetEasy, exposing more inventory to home shoppers with an exquisite presentation. Brokerage industry leaders, including Diane M. Ramirez, Chairman and Chief Executive at Halstead Real Estate and Executive Chairman and Senior Advisor at Brown Harris Stevens, are putting their support behind Homes.NYC because the new site ensures consumers get immediate access to agents who know the properties. She notes that advertising sites like StreetEasy have done a disservice to consumers. "Advertising websites redirect home shoppers to paying agents who are unlikely to have ever seen the property before," says Ramirez. "Homes.NYC displays the contact information of the listing agent and firm on every property so that shoppers connect directly with the right agent to get their questions answered accurately." Homes.NYC represents three home search innovations designed to reset the consumer's search experience in New York City. The first is deploying the newest and most comprehensive immersive video of every building. High-resolution video of all residential buildings is fully integrated into the new home search site. "Video provides consumers with a unique experience, bringing them to the entrance of their new residence," says Michael Gabriel, owner of Gabriels Technology Solutions. "New York City is one of the most iconic cities in the world and Homes.NYC is the only search site that combines the beauty of aerial neighborhood and building video with the properties inside," explains Gabriel. The second innovation is related to supporting international shoppers and residents whose first language is not English. Homes.NYC offers 19 languages, 59 currencies, and metric conversion. The third major innovation for Homes.NYC is not something that consumers would necessarily see, but experience. Behind the home search site is a specialized client relationship management tool that supports ongoing communications between the home shopper and their agent. "There are many different types of home seekers, each with their own set of requirements and timeline. Agents need a way to efficiently and productively work to meet each of their clients' unique needs," says Tom Morgan, Vice President of Sales & Marketing at Gabriels. "This requires a streamlined, easy to use system that enables agents to quickly chase down new listings as well as keep their clients up-to-date on key status updates impacting their favorites. All communications between the agent and client are organized so that agents can help buyers and renters at every step on their journey," continued Morgan. Homes.NYC is integrated with RealPlus, a provider of internal listing systems in New York City including the largest local brokerage firms, ensuring site visitors access to the most accurate and up-to-date information available.
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Effectively Implementing New Technology: Measuring Real ROI
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The New Bridge Solution: How to Turn Homeowners Into Sellers
The biggest problem for home sales today remains a lack of inventory. So, how do we keep the bounce-back from COVID-19 going? We need more listings! To create more listings, we need to get homeowners off the sidelines. The problem is that homeowners are nervous to make a move for the same reason everyone else is: a lack of inventory. It's a catch-22, but there's a new, innovative bridge solution for brokerages available through zavvie that's designed to help agents get sellers moving. A bridge solution removes urgency from the buying and selling process, reduces stress and removes the biggest barrier to selling. Don't confuse a bridge solution with a bridge loan, however. The only people who qualify for bridge loans don't need one. A bridge solution is available nationwide, unlike an iBuyer option. Bridge solutions are flexible. Sellers love them, and so do agents. Getting a Homeowner to Become a Seller Many homeowners today feel like they are locked into their homes. It's a "chicken and the egg" problem: they can't buy until they sell, but can't sell unless they find the right house. A bridge solves that by giving your clients time to find that right house. Smart agents know you can quickly turn a homeowner who has no plans to sell into a seller if you show them the right place or the right offer. A bridge solution can do both. Homeowners also don't want to sell right now because they don't want people traipsing through their homes. To them, it's a safety issue. And selling a house on the open market is always daunting. Your clients have to prep until it's perfect, keep everything in shape and interrupt their lives for showings. A bridge solution removes these obstacles to selling. Two Bridge Solution Approaches Today, two dominant bridge solutions exist. The first purchases your client's house with an all-cash offer, then leases it back to your clients, giving them the time they need to find a new home. With the second approach, the bridge solution provider buys your client's next house, providing them time to sell their current home. Homeowners who want to move up and have excellent credit, have growing income and are looking for a more expensive home do well with the bridge solution that buys their next home. The other approach is a home sale-leaseback model that delivers flexibility. Your client can lease their current home for as long as they like and move whenever they find their dream house. This bridge solution can work with a wide range of credit scores and income types. Offering All the Options Homeowners have more options to sell their homes today than ever before—and they need and want the help of an agent. It's why zavvie helps brokerages keep the agent at the center of the transaction. By offering a bridge solution for sellers on the zavvie-powered platforms of our broker partners, zavvie makes sure agents can show homeowners all of their options. Lane Hornung is CEO and founder of Colorado-based 8z Real Estate, one of the nation's most successful brokerages, and is CEO/co-founder of zavvie, one of the only complete iBuyer solutions for real estate brokerages. To view the original article, visit RISMedia.
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Top Real Estate Teams Ditch the Big Portals for Their Own Branded Google PPC and Social Media Lead Generation Campaigns
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Steps to Successfully Audit Your Real Estate Website
At the time of writing this article, there is a major hot-button issue happening in Florida. Hundreds, if not thousands, of real estate brokerages were served letters threatening legal action because their real estate websites were not FHA/ADA compliant. This was all triggered due to the Robles v. Domino's Pizza, LLC case in November 2019, where it was ruled that financial restitution was owed to Guillermo Robles because he could not order a pizza through Domino Pizza's website. The website was not built to be accessible for the vision-impaired. A multitude of reasons exists why you want your website to be FHA/ADA Compliant. First of all, it's just the right thing to do. It would be best if you wanted your site to be accessible for all people, including those with disabilities. Many visually impaired people can use "screen readers" to navigate websites online, and your website must be built in such a way that supports that type of software.
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8-Week Video Series: Brokerage Brainstorm Now Available
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4 Must-Haves to Scale Your Real Estate Business
It's an incredibly trying time right now. Most real estate business owners are used to being at the center of chaos with phones ringing at all hours of the day and time constantly escaping. It's certainly possible to see growth and success, but it's not a sustainable situation to scale that potential. As your company grows to meet demand, so does the demand on your time. Scaling your real estate business successfully means putting the necessary pieces in place to step back, and work on your business instead of in it. Here are the four most critical components: 1. Get the Right Systems to Scale Real Estate Success Goals are great, but success is built on systems. Scaling means putting strong systems in place to streamline.everything. Business systems and processes must be put in place to ensure that daily tasks are as efficient and productive as possible. Undoubtedly you are already running your business with certain systems in place (lead generation, team processes, etc.). But any attempt to scale your real estate business should coincide with business systems that can scale with you. Take inventory of your current systems, and note what needs to improve. Compile a checklist for every task that is easily duplicated and an efficient map for how the task should be completed every time. With the right systems in place, employees will be able to replicate success on a daily basis, and the process will organically grow with your business. 2. Automate and Outsource the Busywork In order to scale, you have to make sure you have the resources to support that strategic growth and the systems you've identified. Where are the roadblocks, bottlenecks, and inefficiencies? They're usually in places where business owners or agents are relying too much on manual work. It wastes time and potential. Processes are slowed and no one is focusing on their most dollar-productive activity. With the right technology and support services, you can make your job exponentially easier. Automating your busywork is critical to scaling your real estate business. Do a little research and find out which programs or software could benefit your company. A predictive CRM with automated marketing that's integrated with your website means your prospects can easily be worked for you. They're put on effective drip campaigns and e-Alerts to keep them engaged without any manual follow-up. To scale successfully, you should also consider outsourcing any non-essential tasks. Hiring expert teams to assist with digital marketing, lead follow-up, etc. allows you to be more prepared for the influx of work that will inevitably coincide with a larger business, and frees up time to focus on the things you're passionate about (and that actually drive you forward). Remember to always conduct regular audits of the technology you are currently using and determine what can be improved. At the same time, make sure it works in congruence with the business systems you have in place. 3. Lock Down Your Lead Generation You have to make sure you have the right lead generation tools and strategies in place, and that you are optimizing your spend and resources for the biggest ROI. That means understanding (with crystal clear data) where your leads are coming from. Note which channels you need to lean into, and where to focus your business efforts to make sure your pipeline is future-proof. It also means diversification. Good marketing is meeting your prospects where they are. Do you have the digital tools to take advantage of social media? Are you offering virtual options for showings and tours while so much of the country is staying close to home? Making sure you're casting a wide (but strategic) net ensures you can continue to find opportunity through any market disruptions. 4. Surround Yourself with a Success Network Partnership is power. If you want to scale your real estate business successfully, you need the right people and partners around you. Your team and your business relationships are among your most critical assets. As your business scales, you have to be just as strategic about who you add to your team as the technology and systems you put into place. You want team members who buy into your values, your business goals. You need independent thinkers who can make decisions without creating bottlenecks for the business owner's approval (and you need to let them!). Find technology partners that help you learn, grow, and collaborate with like-minded professionals you can teach and support you. Attend real estate conferences, join social media groups and networking forums. Coaching has been a gamechanger for so many too. They offer strategic guidance to help set your goals, and support and accountability to make sure they're met. Scaling your real estate business successfully will not come by luck or accident. It can seem like a lot to take on, but you're building the solid foundation for careful, strategic and sustainable growth. Assess your needs and systems, and surround yourself with the tools and team to take you higher. Watch this product tour to learn how BoomTown can become your partner in success. To view the original article, visit the BoomTown blog.
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Upstream Reports Progress, Plans and Transition
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Top 7 Real Estate Accounting Tips for a Good Year-End
As we approach the end of 2020, now's the time to start preparing so your year end is as easy and stress-free as possible. It is never too early to start taking steps to make sure you start 2021 on the right financial foot. This means cleaning house and making sure your books are in order well before it's time to break out your 2021 calendar. Below are the top seven tips from the Constellation1 back office team to ensure you're ready to ring in the new year.
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What You Should Know About Rental Syndication Changes
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zavvie Launches First-ever Seller Preferences Report
Real estate is red hot, but how have iBuyers fared in the last quarter? Has their average time to close a transaction gone up or down? Are iBuyers seeing more or fewer offers being accepted by homeowners? And how are the new buy-before-you-sell bridge providers doing? All of these questions — and more — are answered in the first-ever zavvie Seller Preferences Report created and released today by zavvie, the first end-to-end real estate brokerage platform encompassing all selling solutions. "As more homeowners think about selling their homes within the next year, many won't — because they are nervous about how to do it because of COVID, scarce inventory, and general uncertainty," said Lane Hornung, zavvie co-founder and CEO. "Our new report provides all the details." The zavvie Seller Preferences Report is the first quarterly review of its kind for all the selling solutions available to homeowners throughout the U.S. The new report looks specifically at the relaunch of national iBuyers in all their pre-COVID markets and the increasing influence of bridge solutions in the marketplace. The quarterly report features a new nationwide map that shows where leading iBuyer and bridge solution providers operate, market activity and volume, time to close and concessions stats, and offer acceptance trends. The zavvie Seller Preferences Report highlights: iBuyer purchase volumes for Q3 were 82 percent lower compared to last year. While iBuyer buy boxes haven't formally changed, they are expanding to include condos, higher-priced homes (in some cases, seven figures), older homes, and more eclectic housing. iBuyers' offer strength is down 3.1 percent, as collectively, they have been purchasing homes at 95.5 percent of market value across all markets, compared to their 2019 comparable average of 98.6 percent. Offer acceptance rate for iBuyers is up slightly (0.5 percent) to 4.7 percent, up from 4.2 percent in 2019. Bridge solutions are on fire, as consumer acceptance of bridge buy-before-you-sell offers are roughly four times that of instant offers from iBuyers. Time to close — the number of days that start when a seller first contacted an iBuyer to request an offer until the closing occurred — is up 4.8 days in Q3 to 49.4 days versus 44.7 days in 2019. The debut of the new zavvie report is important, Hornung explains, because sellers have more choices today than ever before. Still, homeowners often lack the information necessary to determine what option will be the best one for them right now. "This is another tool that will help empower the modern agent," added Hornung, noting the recent launch of zavvie Pro. "The modern agent brings all of the selling options — iBuyer, bridge solutions, and an open market listing — to the table. "The modern agent does not fear what disruptors are doing. They co-op it because the modern agent is the trusted advisor who a consumer wants to help them fully understand all their choices, including the advantages and disadvantages of each." The complete zavvie Seller Preferences Report is available for free at zavvie.com/seller-preferences.
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Our Top 10 Most-Read Articles of November
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10 Things to Consider When Implementing New Brokerage Technology
There's no doubt that the real estate industry will continue to evolve as we navigate our way through COVID-19 and its impact on the economy and how we do business. Many real estate brokers have experienced challenges adapting their business when they don't have a brick and mortar office and in-person collaboration. The drastic shift to online business has raised many questions about how the right technology can help a real estate brokerage effectively pivot and adapt through change. As a business leader, it's important to remember that there isn't a one-size-fits-all approach to implementing the right brokerage technology. Your business is unique. Your market, agents, staff, and goals are all individual to your business. So, if you're finding that the technology, or lack thereof, in your business is hindering agent performance and your ability to adapt and pivot your business, you need to consider a new solution.
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The Benefits of Advanced Commission Payment for Real Estate Agents, with eCommission
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How the Right iBuyer Solution Can Accelerate Your Brokerage's Rebound
Leading real estate experts and economists forecast a robust housing rebound. Whether we have a "V-shaped" or "W-shaped" recovery, real estate is poised to help lead us back from the bottom. iBuyers, among the first to hit the pause button in the industry, are back. More importantly, as global real estate tech strategist Mike Delprete points out, "the iBuyer business model is uniquely positioned to thrive in a world of social distancing, where people are putting a premium on the ability to conduct business while limiting direct human contact." iBuyers are also bringing certainty to the consumer experience. How many sellers will want to reduce their risks and stress by taking an all-cash iBuyer offer in today's market? After all, iBuyers eliminate the need for an open house or home tour, and sellers also don't have to worry about in-house repair folks traipsing through their homes. As Delprete notes, iBuyers are creating a more significant opportunity: their business model generates a multibillion-dollar opportunity from the massive number of seller leads they generate. Brokers have a remarkable opportunity to lock into these iBuyer opportunities by working with zavvie's improved all-in-one iBuyer platform. With zavvie, brokerages don't need to become an iBuyer to offer unmatched iBuyer expertise. Even with the rebound, the real estate pie in 2020 is likely to be smaller. If brokerages are going to maximize their share of real estate's comeback, they can't ignore iBuyers. Major brokerages throughout the nation realize this and are turning to zavvie to secure their seat at the iBuyer table and get a bigger slice of a somewhat smaller pie. Growth and Momentum Continue Throughout the COVID-19 outbreak, zavvie's reach has continued to grow. We have more than doubled the number of agents with access to the zavvie iBuyer solution for brokerages. We expanded our iBuyer services by working with two industry giants: Berkshire Hathaway HomeServices and Leading Real Estate Companies of the World®. We also established a massive presence in the Pacific Northwest with John L. Scott Real Estate, and in Minnesota and Wisconsin with RE/MAX Results, one of the nation's top-ranked firms in agent productivity. Most recently, we've begun working with other seller-solution innovators, including bridge solution providers EasyKnock and Homeward. Timely Improvements The last several months have allowed us to accelerate zavvie product development. Every element of our platform has been improved. We've streamlined and simplified our most popular and potent iBuyer tool—the zavvie Offer Optimizer—providing agents with the right tools to guide sellers through all of their options. Enhancements have also been made to the zavvie Property Profiler and Confirmed Offer Reports. For real estate agents and their clients, the improved zavvie iBuyer solution allows them to become the iBuying expert for their clients. Agents don't have to duck and hide from iBuyer conversations, and they certainly don't have to bash them. For agents, more seller leads generate more business. And with zavvie, agents remain the trusted local experts and advisors that sellers and buyers want for every real estate transaction. Lane Hornung is CEO and founder of Colorado-based 8z Real Estate, one of the nation's most successful brokerages, and is CEO/co-founder of zavvie, one of the only complete iBuyer solutions for real estate brokerages. To visit the original article, visit RISMedia.
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RESO Approves Updated Standards, Opens for Certification
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More Competitors than Ever... and Counting: REALTOR Membership Sets a New Record
Last year, the National Association of REALTORS reported 1.4 million members. As of October, the NAR total membership number stands at 1,453,128 -- up some 50,000 new members in growth during the middle of a pandemic. In certain states, the growth has been stunning. The second biggest state association -- the Florida Association of Realtors -- has added 8,300 members in the last ten months, totaling 193,000 Realtors at the end of October. That means that Florida Realtors now has just under 8,000 fewer members than the nation's largest state association, the California Association of REALTORS®. Get ready for more growth – and competition.
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Putting Data to Work: Constellation1's Partnership with ActivePipe
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Industry Experts Discuss Technology's Role in Transforming How Realtors Do Business During the Pandemic
The coronavirus pandemic significantly disrupted real estate transactions and accelerated the reliance on innovative technologies to conduct business, according to a group of industry experts featured at the 2020 REALTORS Conference & Expo. Jeb Griffin, director of Strategy and Innovation for the National Association of Realtors, moderated the discussion, "COVID-19 – Transforming How Realtors Do Business," and reached a consensus with the panelists that technology has played a central part in residential real estate's strong resurgence after the initial strict economic lockdowns and subsequent market downturn in the spring. "Real estate experienced some significant challenges during the first several months of the pandemic, but we've witnessed a remarkable v-shaped recovery in housing demand and sales," said Griffin. "By necessity at the beginning, and now by design, technology is playing a much more active role in nearly all aspects of the real estate transaction." "There was a moment of panic when the pandemic first started, but several technologies are making it easier for agents to stay in touch with clients and in front of them on a regular basis," said Marilyn Wilson, managing partner of WAV Group and president of RETechnology.com. "For many real estate professionals, the pandemic reminded them about how much they love working with people and not just to sell real estate, but to check on their customers and families." Many Realtors® now rely on videoconference platforms in their interactions with clients, but an even broader acceptance of the technology hasn't yet occurred, possibly due to an unexpected reality. "This technology was adopted very quickly following the lockdowns because the virus was hitting everyone – agents, lenders, consumers – all at the same time," said Nick Bailey, chief customer officer, RE/MAX, LLC. "Videoconferencing technology isn't new, but we're slower to adopt technologies than we'd like to admit. The reason is that we don't want to see or hear ourselves. We have to get over that and use it." Electronic signatures and remote online notarizations are two technologies experiencing an ever-growing appeal during a time when social and physical distancing measures are required to maximize safety. However, some challenges still remain. "There is some amazing technology that exists and remote online notarization is one of those technologies," said Andy Ambrose, practice lead at DocuSign Notary. But there's a whole ecosystem of technologies that should work better together and seamlessly." "Integrating those core programs like e-signatures and RON are key," Ambrose continued. "Unfortunately, there isn't uniformity at the county level for doing electronic signings and closings. Embracing title companies and lenders who have that ability for full electronic signings and closings will be important." Each speaker emphasized that many of the technological advancements currently in use will remain relevant and sought after by Realtors® and consumers alike, well beyond the pandemic's conclusion. "Some of these technologies are here to stay, like 3-D virtual tours, as some consumers will continue to be uncomfortable with seeing homes in-person," Griffin said. "It's amazing how some of the virtual platforms can take an empty room and fill it with furniture and dynamic lighting. Artificial intelligence and automation are helping drive consumers through the sales cycle." "The pandemic isn't going anywhere anytime soon," Wilson added. "Consumers love the idea of virtual tours, especially live virtual tours, which they can do with their agents and narrow down their home selections to two or three. "Imagine how much time you and your client can save without having to drive around and see 10 different homes," Wilson said. "It's so much more efficient. The technology tools are allowing us a lot more flexibility." Bailey agreed with that sentiment. "If every agent can take away two pieces of technology to be more efficient, it will improve their business," said Bailey. "The one really bright spot – it has reminded every agent that they are the most important part of the real estate transaction and that's not going to change anytime soon."
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Delta Media's Creative Studio Available Free to Real Estate Agents and Teams Using DeltaNET 6
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The Latest Trends in Team Software
The following is an excerpt from RE Technology's Success Guide to Team Software: Website Some team platforms develop excellent websites with a high focus on lead generation, content creation, and search engine optimization. Teams doing a lot of online digital advertising will need to look for websites that offer the ability to create lead generation pages--also called squeeze pages. Others recognize that a team website is like a business card. If you are not in love with the activities around online lead generation, having a fancy website is probably not that important to you. Mobile Apps Mobile apps have been an exciting growth area for team platforms over the years. The driving trend among these mobile apps has been less about developing branded mobile search apps that are in the Apple App and Google Play stores, and more about delivering functionality that allows teams to access customer records on the fly, or to take a group approach to responding quickly to customer requests. If your team is mostly mobile, rather than office based, this may be a very important feature for you. Contact Record Monitoring One of the biggest areas of new development in software for teams has to do with reference data and client monitoring. Using artificial intelligence, the software can track activities across all of your client records. Using this data the software can, for example, tell you when there is a customer that you have not interacted with in the last year or suggest that you reach out to a customer who has been spending an insane amount of time looking at listings on your site. The goal of contact monitoring is to make sure that you stay connected to everyone in your database, and to focus on those customers who show the most activity in the process of executing a transaction. Some solutions even monitor Facebook and LinkedIn for the most recent posts made by your clients so you can check up on them from within your contact records. Contacts, Calendar, Email Integration Most business professionals lack time for administrative upkeep such as scheduling meetings or updating contact records in multiple places. An important feature in team software platforms is mobile phone integration. It allows an iPhone or Android device to connect to your CRM. If you get a new customer call on your phone, and you save that contact, your phone will then sync the contact record to the CRM in your team solution, so you do not need to re-enter it. Likewise, if a team member schedules a task or meeting for you, they can access your calendar for your availability and set that appointment so it displays on your phone's calendar. If you are speaking to a tech supplier for your team, ask them about Google Sync or Outlook Sync. Reporting and Forecasting One of the challenges to operating a team is to measure team productivity. These metrics fall into the realm of reporting and forecasting. Depending on the role of the team member, good reporting and forecasting can provide the team leader with data that shows how team members are using the system, the value of business they have in the pipeline, etc. Remember, when you are running a team, you need to think about it like you are running a business or running a brokerage. Productivity per team member is a key matrix that you need to track. Dynamic Automation The idea behind software has always been automation. In the past, automation in team software was pretty linear. Linear automation is when you schedule things to happen at a specific time in a specific order. On day one, do this. On day two, do that. On day five, do this other task; on their birthday, do this, etc. Dynamic automation uses the intelligence of software to observe consumer actions and adjust the behavior accordingly. In tech speak, they use the term "if this, then that." For example, let's imagine that a past client comes to your website to read an article about home improvement, then starts looking at houses. Dynamic automation would bring this to your attention and save the search for that client without them needing to do anything. The software could then send them a follow-up email the next day with the listings that they reviewed and ask if they have questions or would like to see any other homes. These auxiliary communications use machine learning or artificial intelligence to anticipate the needs of clients dynamically and automatically. Download Success Guide: Teams to learn more about Team software trends, how to evaluate Team software, and more.
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Leading Real Estate Companies of the World Licenses Buyside for all US Members
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Have Doubts About Your Back Office Provider? Ask Yourself These 5 Questions
It's no secret that the world is changing faster than ever before. Remote work, mobile connectivity, and increased interconnectedness have turned every industry on its head, including real estate. Faced with the need to change, many franchises and brokerages are making much-needed technology upgrades, transitioning from filing cabinets to document management systems and brick-and-mortar storefronts to cloud-based collaboration. One important update that many are making is to their back office software.
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RESO Remote: Encore Recap
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Growing Your Team Business with Productivity Software
The following is an excerpt from RE Technology's Success Guide to Team Software: Operating a team is pretty similar to operating a brokerage. The advantage that teams have over brokers usually relates to having more influence over the activities of the team. Quite frankly, beyond compliance related activities, most brokers have little or no control over how agents operate. Teams come in all shapes and sizes, but one shared commonality is a unified approach to how they operate and how they provide services to clients. For example, some top producing agents focus on listings, often carrying an inventory of 10 or more listings. At that rate, it is hard for the listing agent to also take on buyer clients. So, they create a team of buyer's agents to respond to leads generated on their listings, both digital and from yard signs. The biggest concern by the listing agent is the effectiveness of buyer's agents at converting those leads to grow the business. Another key common element between these team solutions is buyer and seller lead tracking paired with powerful follow-up actions that generate business. More than anything, these platform solutions offer the team leader the ability to empower team members with great follow-up software while simultaneously evaluating the strengths of team members converting opportunities into business. Another prevalent feature of these platforms is a focus on lifetime relationships with every client in the database. With the entire team able to see what the last touch was with the customer and how they responded to it, this component creates continuity with client engagements, driving home future repeat business and referrals. For too long, real estate teams have primarily targeted new business generation while allowing existing customers to stray from insufficient relationship maintenance. All of the tools in this year's Teams Success Guide facilitate collaboration between you and your team, helping your customers receive the best possible service. These platforms are proven to help you stay organized. You will be able to run reports on the effectiveness of your team members and have visibility into their activities. Each of these companies invest in dedicated staff members who deliver awesome support resources, ensuring that your team maximizes their productivity when using these platforms. But remember, you must make sure that your team of agents and staff attend those trainings and maximize the features of whichever platform you choose. Download Success Guide: Teams to learn more about Team software trends, how to evaluate Team software, and more.
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Drawing Clients in with a More Immersive Experience
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Why School Info on Your Real Estate Website Matters
Homebuyers with kids under the age of 18 say the neighborhood is an important factor in their decision-making process. According to NAR research, 53% of those buyers made their decision based on the quality of schools in their potential neighborhood; 50% chose a neighborhood by convenience to schools. As you can see, for families with kids, school info is a major factor in the process of buying their future home. So what can you do to provide this information swiftly and conveniently to your leads? The easy answer is—you need school info on your website.
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Guide: A New Approach to Real Estate Back Office
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Thinking Ahead: How Do You Plan for 2021?
If you think back, many were happy to see 2019 end. From Brexit complications to political protests, that year had a lot to throw at us, and we were excited for a fresh start in 2020. But 2020 had other plans--and left us with plenty of questions. What's going to happen with interest rates? Will demand stay as high as it is? How will extended patterns of working from home affect established markets? And what else does the pandemic have in store for us? Now, don't panic! We don't say any of this to scare you, and truthfully, this is hardly a doom-and-gloom situation. It's actually an opportunity, because though no one knows what's behind door number 2021, a little preparation on the right fronts means you can be ready for whatever the new year brings.
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Why Rescuing a Deal Matters
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Top 10 Most Popular Articles of October
Is it too early to start talking about gifts? Not if they're closing gifts, according our monthly list of RE Technology's top 10 most-read articles. Closing gift ideas drove article #1 to the very top of the heap in October. If you're more in the receiving mood (no judgements here), check out articles #3 and #10 for free real estate resources. Then, mosey on over to article #6, where you'll find all the formulas and processes you need to select and nurture your own geographic farm. We've got a lot left to give, so check out the rest of October's top 10 articles in the list below: 1. 8 Real Estate Closing Gifts That Return Your InvestmentClosing real estate deals is fun, right? Of course it is! You should extend your excitement of a job well done with a token of appreciation for your clients. Here are some thoughtful gift ideas you can give to your clients. 2. 6 Types of Emails Agents Should LeverageEmail marketing delivers high ROI (40 to 1) and is proven to help generate leads, boost engagement, and drive conversions. In this video, learn the six emails real estate agents should be sending to provide VALUE to their audience, regardless of where the lead may be in the sales pipeline. 3. What's in a Home Buyer's Packet? (Plus, a Complimentary Template)One best practice every real estate agent should implement is to provide a home buyer packet to their new buyer leads. By properly educating buyers, you can prepare them for a smooth home buying experience and decrease the potential for miscommunications or misunderstandings. Here are important documents to include in your home buyer packet. 4. 9 Traits of Wildly Successful AgentsDo you want to learn from and follow in the footsteps of the greatest minds that have succeeded in the real estate business? Perhaps you have already heard some of the formulas and traits discussed and heralded by top producers and their coaches. Let us go over them one-by-one to see what resonates with you and see how you can transform yourself one step at a time into an even greater version of yourself. 5. 20 Real Estate Lead Generation Ideas that WorkThere's no shortage of tools to help your business shine, from your real estate website to blogging, social media, and search engines. Get started with our guide to 20 real estate lead generation ideas that work for firms and sales associates in any market. 6. The Ultimate Guide to Geographic FarmingYou may have considered applying a geo-marketing technique to market yourself, but perhaps you held off because you thought it was too complicated or time-consuming. Well, now you can properly sink your teeth into this topic and this article will explain each step and every detail. 7. The Benefits of Working on a Real Estate TeamThe freedom to work independently and on your own schedule may have been what drew you to a career in real estate. While this a very attractive element of being a real estate agent, you might want to consider giving a little bit of that freedom up to join a real estate team. There are numerous benefits to working on a real estate team that many consider well worth the cost. 8. 11 Ways to Increase Facebook Likes as a Real Estate AgentConsider this: 68 percent of all adults in the U.S. are on Facebook. Of those, 74 percent use Facebook daily. That is some 140 million people logging into the same site everyday--liking pages, commenting on stuff, etc. As a real estate agent, you might be asking, "How can I get more of the action on my page?" 9. As Pandemic Brings Greater Interest in Real Estate Careers, Agents Face More CompetitionReal estate may soon be getting more competitive. The COVID-19 pandemic has led to a record-breaking number of Americans looking to start a real estate career. As a result, established agents should give serious consideration to their marketing now, while they have a leg up on their competition. Here's how. 10. Friday Freebie: Dress Up Your Listings with this Virtual Staging OfferAs we round the corner towards Halloween, that means one thing—the season of overly decorated listings is upon us. But never fear, there's a way to make sure your listing photos remain high quality (and not frightening to buyers) throughout the holiday season. Read on to learn how you can try it out at no cost in this week's Friday Freebie.
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Howard Hanna Real Estate Services Partners with Earnnest to Offer Agents Fully Digital Earnest Money Payments
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New Lead Routing Strategies Point to Increased Conversion Rates
Lead routing has always been difficult to manage for real estate brokers. They have tried and failed at many strategies, including call centers. Beckoned by the industry's call for innovation, today artificial intelligence and machine learning is introducing external data coupling and improving lead conversion rates. On firm listings, almost every broker sends leads on company listings to the listing agent unless that agent opts-out. The rest of leads on other firm listings are distributed using automated lead routing rules.
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Delta Media Helps Brokerages Provide Consumers a 'Recently Sold' Map to Help Unlock Local Inventory
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Inspired by Sherry Chris: Being More Inviting and CRM of the Future
I have always admired the Better Homes and Gardens brand developed at Realogy under the leadership of Sherry Chris. She is a delightful person who always brightens your day when you spend time with her. In many ways, BHGRE feels welcoming and sincere despite the long brand name. On Facebook recently, Sherry posted a recipe on pairing quesadillas and wine published by Food & Wine Magazine, another Meredith Corporation publication. Being Friday afternoon, there was half a chance that I'd find a glass of wine in front of me at some time later that day or the next. I clicked right over. The article is crafted with clever prose and a passionate reverence for the subject matter—a satisfying read. Skillful writers always draw you in and inspire you to read their content a little more carefully. Then I hit the pop-up:
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How to Add Custom Pages to RPR Reports
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The 6 Key Features Your Brokerage CRM Needs
As the saying goes in real estate, the three most important things are location, location, location. But for brokers and agents, it's actually leads, leads, leads. Brokerages everywhere are dealing with tighter margins, so agents can't miss a single opportunity: more leads equal more listings. There's nothing more important for your brokerage than a robust lead funnel and the ability to track, assign, and follow-up on every single lead. Investing in new technology, like brokerage CRM tools, helps agents action every lead fast to win more business. The faster they follow up, the more likely the lead will convert. According to Gartner, a lead is ten times more likely to convert if they are responded to in less than five minutes.
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TRIBUS Unveils 'Signature Listing Alerts' Feature
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Channel the Spirit of the Winchester Mystery House
Dare to Wander this Architectural Wonder... in IRL or in 3D Nestled in San Jose, Calif. is the infamous historic landmark, the Winchester Mystery House. The Queen Anne Style Victorian mansion was once the home of Sarah Winchester, the widow of William Wirt Winchester, who was the treasurer of the Winchester Repeating Arms Company. Tragedy struck the family; their infant daughter died and shortly thereafter William passed away. Sarah moved from Connecticut to California, where she purchased a farmhouse that would become the sprawling estate that we know as the Winchester Mystery House today. For more than 36 years until her death in 1922, Sarah continuously added onto the home. She built onto the farmhouse's original eight rooms, expanding the mansion to more 24,000 square feet with seven stories, 160 rooms, 47 stairways and fireplaces, 13 bathrooms and six kitchens. Curiosities abound, there are doors that open to nowhere, rooms without floors and a room built specifically for seances. Rumor has it she visited a psychic who told her that she must build the home to house all of the souls taken by the Winchester rifle. Paranormal activity has been reported numerous times by visitors to the mansion. A historic photo of the sprawling and strangely-built mansion. Despite her eccentricities, Sarah is still "a woman of independence, drive and courage who lives on in legend." The home is overflowing with architectural curiosities and innovations like forced-air heating, a hot shower from indoor plumbing and a horizontal elevator. Ornately designed, the home is adorned with chandeliers, hand-inlaid parquet floors and custom-made stained glass windows. This October, the Winchester Mystery House will be opening up for Hallowe'en Flashlight Tours – this time with no guide. Wander the halls of your own accord – maybe you'll even meet some of the house's otherworldy inhabitants. If you're unable to come for an in-person visit, you can still visit the home with the Matterport 3D tour. We channeled Natalie Alvanez, director of marketing and sales at the Winchester Mystery House to learn more about this delightfully unnerving space. Q: What inspired the 3D capture of the Winchester Mystery House? We have wanted to do a 3D capture of the estate for years, but because we are open for daily tours we have never had the opportunity to do so. That changed in March 2020 when the estate was closed indefinitely due to the COVID-19 pandemic. For the first time in 97 years, the house was empty and we were brainstorming ideas of how to launch a virtual experience during quarantine. Thanks to a Matterport Capture Technician armed with a Matterport Pro2 camera, we were able to scan the entire 24,000 square foot estate in 48 hours! Q: There are so many intriguing spaces within the house. What are your top three "must-sees" you want visitors to explore and why? My favorite spaces are the basement and third floor because we were able to film areas that aren't on any of our regular tours. There's one room in particular on the third floor that many of the staff call the "most haunted room" – it's a small bedroom that many staff feel very uncomfortable in. Of course, there is the Grand Ballroom – the most expensive room in the house. It features many of the signature design aesthetics that Sarah was most fond of – the number 13, stain glass windows and intricate designed wooden panels. The boiler room in the basement fueled Sarah Winchester's hot shower – a new innovation for its time. Q: What's the one thing you want visitors to take away after exploring the sprawling space? That they must come see the house in person! I think the thing we've all come to realize during the pandemic is that travel and experiences are so important to our mental health. We're now open for daily tours – at a reduced capacity, of course – but guests that have been able to tour virtually can come check out this bizarrely beautiful mansion. Q: Do you have a spooky personal story you'd like to share about being in the house? I've worked here for three years and everybody always asks that question! For most of that time, I didn't have a good story. But about a year ago, I was in the marketing offices talking to a staff member about somebody who had recently died, and in the middle of my conversation, a Winchester Mystery House snowglobe flew off my co-worker's desk and onto the floor in front of me! We both looked at each other and asked "Did you knock that over"? Neither of us was anywhere near it... so we were both pretty freaked out about it! Q: Winchester Mystery House is opening up for new self-guided Hallowe'en flashlight tours in October. What can guests expect when exploring the house without a tour guide? It will definitely be a different experience as we really prided ourselves on our tour guides' ability to immerse guests into the house through storytelling. That said, we've been able to reach into our archives and pull together some amazing ghost stories to play through audio tracks throughout the tour. And I think it's definitely scarier for guests this way. I mean, you are alone (with just your household party), with a flashlight in dark rooms and hallways with no guide to tell you which way to go! It's pretty much a horror movie moment in real life – I expect a lot of our guests feel that level of fear that comes with the unknown! This was Sarah Winchester's seance room where she would channel the spirit world each night. Q: The house can now also be visited from anywhere in the world with the 3D tour, allowing visitors to stay as long as they like. Are there any "easter eggs" that virtual visitors can look out for? Oh, well—if you can find the room with the weird hole in the wall, that's the "most haunted" room. And of course, the house is filled with the number 13—so guests should definitely see how many they can find! Q: Anything else you would like to add? This pandemic has devastated the travel and tourism industry and there are so many good people that have been laid off due to the pandemic. So I would say, for people to please support their cultural institutions either virtually or in person! To view the original article, visit the Matterport blog.
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5 Hard Skills Every Broker Should Teach Their Agents in 2020
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Does Your Website Have a Newsroom? It Should
One of any organization's core public relations strategies is the creation and dissemination of your story. Every company has a story. What makes you different? Better? Stand out? Memorable? And once you nail your story, you need to tell your story. You must share your story and publicize it to maximize its reach. For your story to grow until everyone who needs to know your story knows it, you have to make your story highly accessible. From a public relations perspective, that means making sure that journalists have access to the information they need to learn about your organization and the people who run it. One of the most important pieces to accomplish this also is one that is often neglected: the creation and curation of a newsroom on your organization's website.
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Luxury Portfolio International Names Mickey Alam Khan President
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Keller Williams Forms New Holding Company
Gary Keller steps down as KW CEO and remains executive chairman of board Gary Keller has developed an impressive business over the years, building an international company 160,000 agents strong. Like many other great business leaders in our industry, his success has come from being a visionary. Keller will be restricting his role to the Chairman of the holding company for all KW related businesses. Looks to me like they are clearing his schedule so he can work on something big--like an IPO perhaps.
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Sustainable Gains: On the Future of Green Buildings
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Real Estate Fraud Prevention Coalition Recognizes National Cybersecurity Awareness Month
This October, the Real Estate Fraud Prevention Coalition is leading efforts to recognize National Cyber Security Awareness Month in America. Alongside partners in federal, state and local government, the coalition will use this month to elevate public understanding of cybersecurity risks and equip consumers with tools and resources to stay safe online. This year’s theme is "Do Your Part. #BeCyberSmart."
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JPAR Teams with zavvie to Introduce First Nationwide All Seller Options Platform
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The Importance of Search Functionality
In this article for Delta Media Group's real estate industry publication, Real Estate Marketing and Technology Magazine, Franklin Stoffer discusses how search functionality builds a powerful online brand and generates leads for your real estate business. Search Functionality Helps Achieve Your Online Goals When it comes to real estate websites, I have only heard of two primary goals that real estate firms and sales associates want to accomplish. Clients want their website to generate business or leads. Clients want their website to showcase their unique brand and be a place for their company to have a powerful identity online.
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Families Unite: Howard Hanna and Rand Realty
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WAV Group Broker Transaction Management Adoption Study
WAV Group started the first national MLS Technology research back in 2004. At the time, transaction management solutions were in their infancy. The ESIGN ACT was enacted by congress in June of 2000, and by 2003, DocuSign was a startup. The biggest problem in real estate was coordinating the closing of sales. Two decades later, it remains real estate’s most significant challenge. WAV Group has published five or six transaction management studies over the years. They are available for download on the Research page of our website. We saw the giants of FNIS and First American pour millions into software, and also watched as they faded and leaders like Instanet, Skyslope, Form Simplicity, zipLogix, DocuSign, dotloop, and others emerged in their place. Much has changed in real estate transaction management, and we are curious if it is about to change violently again. The 2020 WAV Group Broker Transaction Management Adoption Study is being fielded to understand how the industry is changed and gain some perspective on where it may be going. Are customers changing as a result of Lone Wolf consolidating the two largest transaction management companies in real estate? Will brokers and agents take a different look at dotloop now that they are owned by a competing brokerage like Zillow? If you are an MLS or an AoR, send this survey link to your brokers. If you are a broker, please take the survey. Thank you for your cooperation in the development of this mission critical research on the marketplace. The survey results will be available for download here this fall. To view the original article, visit the WAV Group blog.
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The Problem of Offer Management and the Path to Fixing the Chaos
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Understanding Future Homebuyers and Connecting with Technology
In just a short period of time, the way we search for homes has rapidly advanced thanks to property technology, or PropTech. It's become more important than ever for real estate brokerages, brands and professionals to differentiate themselves in an increasingly tech-savvy market. David Chervenic, broker at Keller Williams Chervenic Realty, is always looking to better serve his clients and believes using the latest technology is paramount to delivering an outstanding customer experience.
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Royal LePage Partners with Inside Real Estate to Deliver New Tech Ecosystem, rlpSPHERE
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So Long, 2020: 3 Questions to Help You Prep for Year-end
If you're just waiting to see 2020 solidly in the rearview mirror, you're not alone. It's been a long, stressful year for everyone--with more ups and downs than a theme park's newest roller coaster. One silver lining in all of this, though, is that real estate has stayed strong. In fact, we're seeing agents ramping up in productivity, and the time is drawing near where brokerages need to evaluate those agents' production either through budgeting or reviewing year-over-year reports! So today, let's get a jump on end-of-year reporting and information, because we can't wait for 2021, either.
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Welcome Zillow Homes, a Brokerage Launched in Atlanta, Phoenix and Tucson
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Broker Newsletter, Magazine, and Resources Strategy
For the past 10 years, Marilyn and I have been saving for an Airstream to reimagine our lives as empty nesters. This year, for our 25th anniversary (silver), we finally had the savings to take the plunge. Little did we know that Airstreams are sold out across America, but that is for a different story. I am finding the experience of being a new Airstream owner remarkable, and was reminded of how many real estate brokers fall short in making their clients feel like they are part of a brand with a tradition of excellence. I feel like being an Airstream owner is the beginning of something special.
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Fallen Deals Are Like Fallen Angels
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Realtor Safety Is Serious Business All Year
September Is National REALTOR Safety Month Imagine the excitement and anticipation of getting a new client. You decide to meet at the perfect home. You get out of the car, lead the new client inside and before you can ask their opinion of it, you are brutally attacked. Unfortunately, many agents have experienced attacks such as this; some have lost their lives to criminals posing as potential clients. Moreover, far too many attacks go unspoken and unpunished.
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Buyside Broker Customers Collaborate on Awesome Homeowner Program
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A Season Like No Other: 3 Tips for Managing in an Unpredictable Market
This year has been a roller coaster for real estate, to say the least. For months, experts were predicting every possible outcome for the summer, from totally tanking to the biggest selling season yet. Businesses in every industry combed through budgets, figuring out ways to accommodate the expected decrease in revenue. Real estate expected to see fewer buyers out and about, and brokerages buckled down. I'm sure many of us sat on the edges of our seats, waiting to see what would happen. If anything, though, lower mortgage rates encouraged home buyers to kick their search into high gear—even if they hadn't been looking previously.
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The Land Broker Co-op Partners with RealX to Modernize Solar, Wind, and Mineral Property Rights Transactions
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RPR Launches New Shortcuts Menu for Guided Tours
RPR offers REALTORS exclusive access to property data, tools and reports. Being proficient in RPR can improve your productivity and efficiency, which can really impress your clients and help you stand out from your competitors. As the slogan goes, with RPR, you will "wow" your clients and close more deals. However, even though we continue to make RPR as user friendly and intuitive as possible, it is also very deep and quite detailed. And sometimes, even the most experienced users can get sidetracked. On the flip side, new users and beginners can also feel overwhelmed by all the data points and features available. RPR has heard this type of feedback from our users and we've come up with a smart way to help guide you along.
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How Goli Marketers Are Blowing It with Their Influencer Strategy
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When Does a High-Volume Lead Gen Site Make Sense for Your Team?
As a coach, I'm blessed to work with many team leaders across the country. Whether these are teams with just a team leader and an assistant at the time, or team leaders that are also broker/owners, and everywhere in between, the topic of using a high-volume lead gen site comes up frequently. I realize that not all of you are in the same place in your business/team structure, so I'm going to break this down as specifically as possible:
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WordPress 5.5 Update Features and Gotchas, WCAG News for ADA
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5 Ways Brokers Can Help Agents Succeed Right Now
These challenging times are testing the strength of teams and brokerages across the country. What are you doing to step up and make sure your agents are thriving? Brokers must equip their agents with the best resources and the latest knowledge to tackle today's challenges and build a strong framework for success. See five ways brokers can help agents succeed right now!
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Commercial Market Chat with Deena Zimmerman
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TRIBUS Unveils Slack for Real Estate Brokerages
TRIBUS, a leader in the creation of API-based tools for real estate companies, announced the update and launch of its brokerage communication platform, TRIBUS Chat. The brokerage intranet chat and news platform is available, customizable and easy to use. In light of COVID-19, companies have been forced to completely shift their business practices, and as a result, communication has suffered. With TRIBUS Chat, brokerages are able to create channels within their ecosystem to segment communication between teams, agents and managers.
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3 Tips for Working Quickly in Real Estate's Remote Environment
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NAR to Co-Present the Real Estate Industry's Virtual CEO Exchange with RISMedia
More Than 50 Dynamic Industry Leaders Will Be Streaming at Real Estate's Most Powerful Event of the Year This year's CEO Exchange is open to both agents and brokers, and attendees will receive access to live broadcasts as well as replays of all sessions. Special bulk ticketing is available for brokers. Please email any event questions to [email protected] The first 200 registrants will receive a FREE welcome gift from Rocket Mortgage by Quicken Loans and a FREE, 3-month Premium-level ACESocial account.
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Let RESO-Standardized Data Choose Your Next Brokerage Office Location
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How to Recruit Real Estate Agents: Attracting the Best Team
Real estate is an extremely competitive industry. It is crucial to have a top-notch team of agents supporting your brokerage, and keeping you in business. What is the best way to go about recruiting the talent you need? When planning your approach to recruit real estate agents to your brokerage, consider what you are able to offer agents, and capitalize on it. Once you establish a clear message and brand, you will be able to attract the agents you need to make an outstanding team.
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First American Home Warranty in Lone Wolf Transaction Management: Broker Opt-out Is Available
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How to Train Your Real Estate ISA
How effective is your ISA onboarding process? The inside sales agent, or ISA, is an integral part of the real estate industry. They're the ones "dialing for dollars" and quickly generating leads, making them a basic part of your company's revenue generation process. If you want your ISAs to do their best work on your real estate team, you've got to provide a strong foundation for their performance through onboarding. We'll walk you through how to set goals and provide hands-on training sessions to your new ISA, so they are prepared and excited to succeed in their role. And though we'll highlight ISA-specific examples, these onboarding principles could be applied to support any type of employee. Let's dive in!
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Research-Powered Communication Is Rocket Fuel for Marketing
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TRIBUS Launches Brokerage Insider Podcast
TRIBUS announced today the launch of Brokerage Insider, the tech vendor's new podcast geared toward helping brokers, real estate agents and professionals identify, navigate and solve the problems that face real estate today. "I speak with people who I find to be some of the top minds in real estate right now to learn not only how to make real estate technology better, but also how to solve all these new problems we continue to encounter in 2020," says Eric Stegemann, CEO of TRIBUS. "We thought the best way to find answers is to ask. It's simple, but in our first seven episodes we've already decoded topics like digital accessibility in real estate, how AI is reshaping photo imaging, and how markets around the globe are reacting." At launch, Brokerage Insider features interviews from Peter Schravemede of BoxBrownie, Brandon Doyle (smart home tech specialist), Jessica Edgerton of LeadingRE, and many more of real estate's brightest minds. "With so much happening in our industry and so many smart people fighting their own battles to make the experience of buying and selling homes better, these types of conversations need to happen. Beyond that, even the audio geeks in the office were impressed with the sound quality, so we are really happy with the quality of the production as well," says Philip Hegge, U.S. Director with Adfenix. Listen here: Apple Spotify Captivate.fm
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All Businesses Have a Story: 6 Steps to Discover It, Craft It, and Tell It
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Coldwell Banker to Expand Its RealVitalize Roll Out to National Affiliate Network
Coldwell Banker Real Estate announced the expansion of its successful pilot home improvement program, RealVitalize, to include Coldwell Banker Affiliates. Following a successful beta pilot period, which launched RealVitalize to Coldwell Banker's company-owned offices in 2019, the program also features process enhancements to enable more affiliated agents to sell homes faster and for more money. All Coldwell Banker Affiliates will be invited to enroll in the program in 2021.
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The Art of the Quote in a News Release
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Upstream Lowers Price as Roster Function Deploys Nationwide
Upstream is getting ready to launch its roster functionality. Unlike typical MLS rosters limited to members/agents, Upstream's rosters are far more comprehensive. Let's look at the example of ABC Realty owned and managed by Jane Austin. Jane has 350 agents across 15 offices, each with a local managing broker. Many offices have teams, and all have non-agent staff who help process transactions.
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Virtual Showings: Buyers and Their Brokers' Considerations
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An Independent Brokerage Thrives in Upstate NY. Here's How.
In Elevate's latest "Casual Conversations" video interview, Elisa Bruno-Midili, Broker and Co-Owner of Cafe Realty in Upstate NY, shares the story of how her small, independent brokerage has been able to position itself to compete for all of the business heading their way as more and more metropolitan city-dwellers are exiting New York City and heading to the country. In past years, Elisa has struggled to compete against large franchise organizations with name recognition but feels that story is changing fast. "Eighty percent of the real estate industry is actually comprised of independent brokerages," says Elisa. "We're the heart and soul of communities, but are only capturing 20% of the business." Elisa claims that, historically, independent brokerages have lacked the marketing tools needed to compete more aggressively. "I've spent seven years searching for ONE solution that would provide my brokerage and my agents with a marketing solution that included CRM, IDX website and comprehensive nurture marketing. I've finally found it with Elevate BOSS, and it's opened up our ability to proactively capture, nurture and convert business coming into our area of New York State." Elevate BOSS is an end-to-end solution that allows brokers, agents and teams to unify all of their online lead generation and marketing under one singular experience. This consolidation of resources is not only cost saving, it also provides valuable insight into the key performance indicators that are needed to successfully run a business. "I personally oversee all of my brokerage's marketing, and Elevate has been been a game-changer in terms of saving me time, money and resources," adds Elisa. But technology is only as good as the people behind it, and when your business relies heavily on streamlined technology, response time can make or break an opportunity. "My Elevate support experience has been amazing," shares Elisa. "Any time I've had a question or needed assistance, I've receive a response right away. I feel like the Elevate team really cares about my business." Want to learn more about Elevate?Schedule 15-minutes with an Elevate Success Coach for a personal walk-through. Like to stream more "Casual Conversations" from Elevate?Check out the Elevate YouTube channel. They release new videos every Friday.
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Recruit Top Real Estate Associates with Technology and Tools
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3 Lessons for Real Estate from a Mid-pandemic Millennial Homebuyer
On July 20, my boyfriend and I bought our first house together. I wanted to share our story for a few reasons. Aside from buying during a pandemic (and experiencing a process in real estate that didn't really exist before), part of my role here at Lone Wolf is to keep an eye on trends in real estate, and I can't tell you how many articles I've seen written on the topic of my generation, the millennial homebuyers.
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Virtual Showings: Seller Considerations
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Top 10 Most Popular Articles of July
"Communication" was the unofficial topic of the month, with July's list of our most-read articles touching on the subject multiple times. For drumming up more seller leads, try the script/questions in article #3. For lead-converting voicemail messages, see article #2. For better texting, #5 is for you, and for advice on better Zoom meetings, check out article #8. If you're feeling crafty, check out article #10 to learn how to build a flyer on Google Slides. Need to draw a floorplan by hand? Article #1 has a foolproof method for. For everything else, there's the full list of July's top 10 articles below: 1. How to Draw a Floor Plan without a Laser MeasureDid you know that one in five buyers would ignore a property listing completely if it didn't include a floor plan? That means you could be missing out on 20% of your inquiries with potential buyers scrolling right past your listing. But don't panic! We're going to show you the easiest and fastest way to create a floor plan without using a measuring tape or laser measure. 2. Friday Freebie: Voicemail Scripts that ConvertYou're a proactive agent—when a new lead comes in, you call them ASAP. But what if that hot lead sends you right to voicemail? The message you leave is the first impression you give a prospect. That's why in this week's Friday Freebie, we're highlighting a new guide with sample voicemail scripts you can use to make you the Realtor that lead will want to work with. 3. Want More Listings? Call Your Database and Ask These 4 QuestionsWhy do some agents get all the listing clients, while others have to settle for buyers? It all boils to one simple truth. "The people that get all the listings talk to more people," says real estate coach Tom Ferry. In this video, he offers four simple questions you can ask your database to spark a conversation that gets homeowners thinking about selling. 4. 5 Shocking Yet True Real Estate StatisticsA recent article highlights 57 real estate statistics that help real estate agents and those in the industry understand their market better. Understanding and leveraging these statistics to your benefit is the goal of this blog post. We have highlighted five of the statistics in the article that we feel is the most crucial to your real estate career. 5. Warm Up Cold Real Estate Leads with SMS TextingThese days, people want speed and convenience. Providing rapid, responsive service is crucial for top-notch customer service. One of the best tools for growing rapport is something you probably use daily but might not have applied to your business just yet. It's SMS texting. 6. Is TikTok a Good Social Media Platform for Realtors?TikTok is a social media channel that has become very popular recently. Realtors have started using the social media platform to get noticed and target certain market segments. But how and why should you use TikTok for real estate? In this article, we will provide you with some examples and arguments. 7. Your Guide to Hosting Virtual Open HousesReal estate agents have successfully been throwing open houses for decades, but virtual open houses are a different ball game. It can be hard to know where exactly to start, though. So we have prepared some easy guidelines for you to follow. Who knows? With some practice, virtual open houses could become your new favorite marketing tactic. 8. Zoom for Real Estate: 4 Hacks You Need to KnowZoom has become a new real estate go-to tool for communications with millions of Americans working from home and attending online classes. As with all new technology, the more you become familiar with it, the more features you uncover. Once turned on, some hidden features give real estate professionals more ways to use this communication platform to engage clients and prospects. 9. 6 Real Estate Video Production Resources for Agents‍It's true you can spend a lot on video production if you have the budget for it, but many real estate businesses are producing their own video content cost effectively without hiring professionals. Some of the services discussed below cost less per month than a daily cup of coffee! These services are also very easy to use and you will quickly discover you don't have to have a background in design or video to produce effective videos. 10. How to Make a Flyer in Google Slides‍If you're looking for ways to add value, reach a larger audience, attract more visitors to your website, or capture more leads, downloadable guides, flyers, and checklists may be the tool you're looking for. Here's how to make your own for free in Google Slides.
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Why Large Firms Are Growing While Small Firms Face Uncertain Futures: 5 Strategies for Success
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Survey Results: Best Practices for CMA
The Comparative Market Analysis (CMA) is the script of the listing presentation. The narrative is developed using listing data. This week, W+R Studios, developers of the Cloud Agent Suite, released research about real estate agent attitudes about the best practices for CMA. The report validates what most believe to be true about the role of the CMA in real estate. We have come a long way from MLS printouts, but it is still all about the data.
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