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Inside Real Estate First to Invest in Broker Customers
Recently, Inside Real Estate CEO Ned Stringham sent a letter to all customers with a simple message: We Are Here To Help. Customers who have businesses impacted by the coronavirus pandemic are eligible for immediate deferment of payments on existing subscriptions. My inbox has been bombarded with CEO emails telling me how they are all working remotely and et cetera. I am sure your inbox is full of them too. They feel like spam. Some are sales tools, like 30% off. But this message is pure. This hurts, we will help soften the blow. Way better.
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Dealing with Squatters: How to Ask Them to Leave
So, you've calmed an agitated squatter in the home you're showing. What's the next step to take in order to show the listing without provoking a confrontation? Watch this week's episode of 'Real Answers' to find out. In the video above, you'll learn: How to safely give squatters options to leave so you can show the home What to say if they choose not to leave Why respect and appreciation for the squatter and their decision are key Why you should never issue ultimatums if you want to stay safe Sample scripts you can use throughout the interaction Next week: What happens when an angry person visits your office? Learn how to handle them peacefully.
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How to Deal with Coronavirus in My Business: An Analytical Approach to Business Leading Indicators, Part 1
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Delta Media Launches Virtual Open Houses Platform Wide
On Monday, the nation's leading online brokerage, Redfin, published a news release that they have experienced a 500% increase in requests to agent-led video home tours. This was up from 80% the prior week. As a result of business restrictions related to COVID-19, one out of five requests by consumers on Redfin.com is to have an agent at the house and provide the consumer with a live or recorded tour of the house. Redfin launched this program on March 3. Delta Media Group just launched DeltaNET 6 at the Leading RE conference last month and moved quickly to deliver a similar, high quality lead generation and customer engagement tool for brokers and agents on their platforms. "Our customer's ability to continue conducting business as we work through COVID-19 is our number one priority," says Michael Minard, CEO, and owner of Delta Media Group. "It is our job to help them seamlessly navigate the hurdles they are facing." The Virtual Open House feature allows consumers to schedule these virtual showings just as they would an in-person showing. Moreover, if there are other firms offering virtual open houses as indicated in the MLS data feed, they will incorporate that on IDX listings. Delta Media has integrated this feature across all 350 MLS markets covering 93% of all listings in America. Delta Media also extended support for this feature across modules that reside in the platform, including Open House Search, Market Watch Reports, New Listing Emails, Lead Management platform, Ad Wizard, email marketing platform, and their automated Facebook marketing platform. Delta Media will host a webinar, Introducing Virtual Open House Support & Virtual Showing Requests, on Thursday, March 26 at 11am ET/8am PT with registration available HERE. They will host another webinar, Learn Valuable Tips From Other Sales Professionals on How to Run a Successful Virtual Open House, on Friday, March 27 at 9am ET/12pm PT with registration available HERE. To view the original article, visit the WAV Group blog.
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eXp Realty Introduces Telemedicine Plan for eXp Agents
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Video Home Tour Requests Soar Nearly 500% in One Week, Says Redfin
Redfin saw a 494% increase in requests for agent-led video home tours last week. As of Monday, 18.9% of tour requests from Redfin.com were video-chat tour requests, up from 0.2% at the beginning of March, a 94-fold increase. Other measures Redfin has taken to prepare for the coronavirus include:
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Dealing with Squatters: How to Calm an Agitated Person
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An Awkward Moment for Stale Drip Marketing
Some of you may have noticed that your inbox looks strange today. You've probably received numerous emails from airlines, hotels, conventions, software companies, etc. informing clients of precautionary measures being taken during this health crisis. Nevertheless, another group of emails persists: Automated emails. Strangely, those automated emails appear unaware that we are experiencing a global emergency, and the companies sending them look inattentive or even ignorant. Updating your drip marketing campaign in response to changes in the market is a must.
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Dealing with Squatters: Avoiding Confrontation During a Showing
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Boutique Brokerage Uses RPR Widget to Capture Leads
A Rhode Island brokerage has figured out a successful way to steer the conversation with broker tools from RPR. With six offices throughout the state of Rhode Island, independently-owned Lila Delman Real Estate considers itself a boutique, high-end/luxury specialist brokerage.
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'Your Listing, Your Lead' is Guiding Principle for Top Rentals Network
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18 Reasons to Attend the RESO 2020 Spring Tech Summit
Note: RESO continues to monitor the COVID-19 updates from health officials. We are proceeding with our event as planned and will keep attendees updated. RESO will always put the health of its members and staff first. An excellent repository of information for visitors to New Orleans is available from nonprofit organization, New Orleans & Company (formerly the New Orleans Convention and Visitors Bureau). | LEARN MORE Everybody loves a parade, and nobody parades like New Orleans. RESO is planning to put on a procession of innovative collaborations leading to streamlined real estate data standards. Let's all step off the curb and join in on the celebration. Forward march. This year's theme is "GRAND MARSHALS WANTED – Lead the RESO Parade Toward New Standards." The conference is scheduled for April 20–23, 2020, at the Hilton New Orleans Riverside. You probably don't need anything more than our exceptional speaking line-up and organizational hospitality to attend, but we've accumulated 18 reasons to create that FOMO in NOLA. 1) Affordable airfares are available from most cities, with many direct options. Plus, hey, it's easy to tack on a few personal days before or after the conference. 2) You can do important work and have fun in one of the greatest cities in the world! It's the Big Easy, birthplace of jazz, home of the best beignets and provider of magical scenes around every architecturally marvelous corner. 3) Two words: Creole cuisine. 4) Four more words: French Quarter, Bourbon Street. 5) Live music is constantly wafting out of doorways and walking up the avenues. Pay a visit to Preservation Hall for a live show (plan ahead!) or simply follow your ears down Bourbon Street to the likes of Fritzel's European Jazz Club and onward to Esplanade Avenue. "I'm not sure, but I'm almost positive, that all music came from New Orleans." – Erine K. Doe 6) Fun with hashtags: #resonola. 7) It may be the best deal among national real estate conferences, especially considering the daily perks. RESO conferences have some of the lowest admission prices on purpose. We want you there! 8) You get fed! No other conference in real estate gives you daily hot breakfasts and lunches as part of your #resonola conference registration. 9) The low prices and plentiful feedings at #resonola are largely thanks to an exceptional collection of sponsors that include many of real estate's most forward-thinking firms. Platinum sponsors: realtor.com and Zillow; Gold sponsors: FBS, CoreLogic, FMLS and HouseCanary; Silver sponsors: Black Knight, Compass, dynaConnections, Homes.com and ShowingTime; Bronze sponsors: CRS Data, Remine, Austin Board of REALTORS®, GSREIN, Lone Wolf Technologies, RE/MAX and RPR. 10) Brokers, MLSs and tech firms will gain insight at #resonola directly from a best-in-class lineup of speakers covering what's coming next in real estate standards and the latest in #proptech. Like Frank Major, Chief Technology Officer of Bright MLS, who will discuss how real-time data is helping brokers and agents drive more informed business decisions. Or Jon Mabe, VP Engineering of Zillow, who will walk through specific improvement cases where Zillow has built complete systems based on RESO standards and will talk about where the company is going next with standards. 11) For those who appreciate a cocktail, Bourbon Street has plenty to offer, but if you want something more refined in a childlike setting, look no further than the Carousel Bar & Lounge for a View Carré cocktail. While there, soak in the literary finery of William Faulkner, Truman Capote, Ernest Hemingway, Tennessee Williams and Anne Rice. 12) You can join a workgroup! Twice a year, all RESO workgroups have spirited onsite meetings that fill rooms to the back wall. All registered attendees are welcome to collaborate at any of nine workgroup meetings, including Broker Advisory, Cross-Platform Interoperability, Data Dictionary, Internet Tracking, Distributed Ledger, Payloads, Research & Development, Transport and Universal Property Identifier (UPI). 13) RESO conferences offer the best collaboration, networking and interaction opportunities with industry leaders and technology minds of any real estate conference. Distractions and attendance are purposefully kept low to increase the likelihood of attendees achieving something meaningful that will keep them coming back year after year. 14) The Tuesday evening reception on April 21 is sponsored by realtor.com at Barcadia – a bar and arcade. When you're done with the bleeps and blips from video games and technologist jargon, consider heading across the street to W.I.N.O. (Wine Institute of New Orleans), an eclectic wine-tasting room where you can pour your own from more than 100 options. 15) Pay your respects to Ignatius Reilly, John Kennedy Toole's memorable oaf from A Confederacy of Dunces. A statue of the book's protagonist can be found at 819 Canal Street between Bourbon and Dauphine Streets at the entrance to the Hyatt French Quarter Hotel. You, too, can stand where the fictitious Ignatius stood and study the crowd for signs of bad taste. 16) The Garden District offers a quieter but no less enticing New Orleans experience. Although picturesque Lafayette Cemetery No. 1 is temporarily closed, the iconic Commander's Palace next door is very much open. By night, enjoy one of the best views of New Orleans from atop the Pontchartrain Hotel at the Hot Tin rooftop bar. By day (after the conference, of course), take a walking tour of the picturesque mansions after riding on a streetcar named Desire. Or maybe one called Frank. Frank likes attention, too. 17) You will want to stick around for our final reception on Wednesday, April 22, sponsored by Zillow, which is certain to be an unforgettable evening. It always is. 18) You can create your own mix at the famed Bloody Mary Bar & Mimosa Hangover Station sponsored by Homes.com. Say no more. It's better that way. Registration Information Hurry, space is limited and #resonola is on the verge of selling out! | REGISTER NOW Seriously...don't delay! Our two hotels, Hilton New Orleans Riverside and Le Méridien New Orleans by Marriott, are filling up fast, but there are many others within walking distance. We can't wait to see you!
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Delta Media Group Invests $30 Million to Create AI-powered, Broker Marketing Platform
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How to Show a Vacant Property Safely, Part 1
Vacant properties, while convenient to show, present a host of safety issues for real estate agents. First among those concerns, according to Real Safe Agent CEO Lee Goldstein, is the potential presence of squatters. In this week's episode of "Real Answers," a video series on real estate safety issues, Goldstein shows us how to deal with vacant homes in general and squatters in particular. Watch the video above to learn: What to do before you enter a vacant listing Why it's important to take accompaniment when previewing or showing vacant properties And more! Next week: Be sure to tune in again as we cover Part 2 of how to show vacant listings!
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Simplify Agent Onboarding with DocuSign
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Why One-Stop Shop Is a Fallacy
After 30+ years in the real estate industry, I find a truism that resonates with me. "The more things change, the more they stay the same." A case in point is our industry's quest to create a "one-stop-shop" for consumers. It has been a highly prized Holy Grail coveted and touted by experts and category leaders since I have been in the business. But the pragmatist in me, combined with personal experiences, has taught me to question conventional wisdom. So, I do. I have often found that conventional wisdom is just plain wrong.
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Approval Required to Replicate with Web API
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The Top 10 Most Popular Articles of February
With winter slogging on and real estate's busy season still ahead of us, now's the perfect time to hunker down with a warm drink and check out a few of last month's best, most-read articles. Let's start with advice for dealing with clients. Our #1 article in February shared tech tips you can give your clients to make their real estate experience easier. Check out article #6 for advice on promoting yourself while staying connected to existing clients. Then, sashay down to #7 for insight on whether you should text or call clients. Want to wow your community with your high tech capabilities? Article #9 lists several local spaces you can capture via a 3D tour to promote yourself and connect with local businesses and consumers. Want even more ways to promote your business? Article #2 lists nine underappreciated websites where you can generate more leads. What else were agents and brokers reading in February? Check out the full list below to find out! 1. 4 Tech Tips Every Agent Should Give Their ClientsAgents often look for technology that can save them time processing transactions so they can spend more time producing new business. But what technology can your clients use to improve their selling or buying experience? Here are four tech tips you can share with your clients, tech advice that can take some of the stress out of buying or selling a home. 2. 9 Underutilized Websites that Can Help You Generate Real Estate LeadsNot everyone needs to market on oversaturated social networks and platforms. In fact, there are plenty of underutilized websites that can help you generate real estate leads. Here are nine examples that are ready for a savvy real estate agent to exploit. 3. 8 Things New Users Should Know About RPRThese eight straightforward "how-to's" cover everything from simple searches, to gathering data on schools and neighborhoods, mapping, and our ever-popular RPR reports. Each includes a breakdown of what you can expect from RPR and how to easily incorporate RPR tools and features into your everyday business operations. 4. Real Estate Photography: 9 Tips for Stunning DIY PhotosLet's face it, if you want to sell a house, visuals are key. Having vibrant, inviting and attractive photos of the homes you are trying to sell is paramount. The point is, you cannot overlook the idea of having a visually stunning photo of the property. Here are nine tips for stunning DIY photos. 5. 5 Real Estate Branding Mistakes that Can Cost You BusinessBuilding a recognizable brand your clients can connect to is one of the most important things you can do for your business. Everyone knows you should be unique and offer great service, but many brands start off by making the same mistakes. To help you start your real estate branding journey on the right foot, here are a few common missteps and how to avoid them. 6. How to Promote Yourself and Stay Connected with ClientsThe weather outside is cold, but that doesn't mean the market is! With more Americans planning to buy or sell their homes, it is critical to not only catch the client's attention, but to stay connected once you have it. Here are some helpful tricks and tips you can use to build long-lasting relationships and a positive reputation. 7. To Call or Text? The Value of a Hybrid ApproachIn real estate, it's all about that first impression. A strong first touch and effective follow-up are critical for converting leads to clients. So, we've been gathering data to learn what methods work best for lead conversion. 8. Understanding the 2020 Real Estate MarketThere is one common question every real estate agent needs the answer for: "How's the market?" While it's important to know what's happening in your area, it is also good to know what's happening nationwide. From home price appreciation to interest rates, inventory, and demand, find out what you need to know so you can talk to your clients as an expert. 9. 3D Walk-throughs Aren't Just for Listings: Capture These 6 Local Spaces to Boost Engagement and Business OpportunityToday, we're going to introduce you to a high-tech way to connect to your local market—and, bonus, it's sure to dazzle and engage consumers in your area. That strategy? Capturing community spaces in 3D walk-throughs. Here are examples of six local spaces you can capture in your community to boost consumer engagement, lead generation and awareness of your real estate brand. 10. 10 Valentine's Day Gifts for Real Estate AgentsReal estate agents are great at picking homes, perfect neighborhoods, and helping their clients through complicated contracts. And, of course, they're also great spouses, partners, friends, siblings, and parents! Got a real estate agent in your life that you want to spoil this Valentine's Day? Want to treat yourself to something sweet? Check out this list of 10 gifts for the real estate agent in your life.
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What Makes the Form Simplicity Boarding Process Unique?
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One Surprising Takeaway from Inman Connect NY
Inman Connect NY in January for me was one of the best Connects I have experienced in quite some time. I am admittedly jaded. I have missed but a handful of Connects. I also have an insider's point of view. I am a proud Connect alumnus. I was fortunate enough to be recruited by Brad Inman in 1997 to take charge of marketing, sales, and PR for the first full-blown Real Estate Connect held at the San Francisco Hilton. Connect NY 2020 felt like the glory days.
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Zillow Poised to Massively Disrupt Real Estate and Investors May Demand It
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Success Story: Brokerage Leader Forgoes Franchise Tech in Favor of "Most Effective Tool I've Ever Used"
Here's a conundrum that many brokerages face: What do you do when your firm uses a technology solution that works great for your needs… but then your franchise rolls out a similar product? Do you stick with your tried-and-true platform or switch to the franchise solution? That's the situation that recently confronted Jimmy Burgess, an executive at Berkshire Hathaway HomeServices Beach Properties of Florida. As his firm's Chief Growth Officer, his number one priority is to empower 170+ agents. When his franchise debuted their new products, his brokerage had been using BoomTown to manage their client relationships and lead generation needs. But rather than seeing the two tech options as competing products, Burgess looked at the situation as one that could only benefit his agents. "I don't see it as taking the place of BoomTown at all. I think it actually gives our agents options," he says. "Our job is to put our agents in the best position possible. As a company, we're adding as much value as we can with the best technology that's out there outside of the brand. Our job is really just to provide them with the tools to be able to do their jobs more effectively. So in reality, I dont think it's an 'either/or'… I think it's an 'and.'" Lead Strategies that Get Results Though the franchise technology diversified the options available to the agents of BHHS Beach Properties of Florida, BoomTown was the option that netted results for the firm. This, in part, is because of Burgess' hands-on approach. On a daily basis, he carves out time to help his agents hone their marketing campaigns and maximize the tools to discover opportunities. "Any way that we can speed up our processes, then that's a tool that I want to have in my arsenal." For Burgess, success boils down to two main concepts. Number one? Acting quickly on hot opportunities. BoomTown helps them do just that. "It tells us if somebody calculated the mortgage. It tells us if someone has emailed that certain place to their spouse. I mean, it tells us if they've gone and seen a place seven times from four different devices. It literally gives us the ability to know who's hot when they're hot." Burgess' second strategy is to nurture and engage leads who are further out in the process. The results speak for themselves. Last year, for example, one of his agents closed 12 deals through BoomTown. Nine out of 12 of those leads had come through the system over a year and a half earlier. BoomTown's automated marketing and drip campaigns kept them engaged and nurtured them until they were ready to act. Playing the long game is important not just for nurturing prospects, but for getting the most out of their investment in BoomTown. "We're just starting to see almost like a snowball effect. The longer we use the product, the more we use the product, the better the product gets for us. There's no doubt it's made a huge difference. And to me, it's the most effective tool that I've ever used in real estate." Watch this product tour to learn how BoomTown can become your partner in success. Can't decide which BoomTown product is right for you? Compare packages.
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Moving Services Are Hot in 2020
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Case Study: How Quicken Loans Boosted this Agent's Closing and Retention Rates
If there's one thing Quicken Loans has, it's name recognition. You've probably seen their ads on TV or online, but have you ever wondered what the company can do for your business? We talked to Ari Prostak, a top-producing buyer's agent with the Jason Mitchell Group to find out just that. Rather than getting overwhelmed by the sheer size of America's largest mortgage lender, Ari found that Quicken offers both agents and consumers an easy, tech-driven experience that's user friendly and customer-centric. In this new, downloadable case study, Ari shares: How Quicken's Verified Approval program provides peace of mind, ensures more closings, and works as a strong negotiating tool. How Quicken's customer service team works faster than smaller lenders, leading to happier clients and quicker closings. Why Quicken's trusted name and brand recognition is a plus for consumers. Why, despite relationships with multiple lenders, his multi-state team does the majority of their business with Quicken Loans. How working with Quicken Loans results in more referrals and repeat business. Download this free case study now to find out how Quicken Loans can boost your closing and retention rates!
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How to Recruit More Real Estate Agents Using 6 Core Sources
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The 'Four Pillars' of Brokerage Technology Tools
It's no secret that real estate brokerage business models are continually evolving, and tech innovation is happening at warped speed. In the fast-paced and highly competitive real estate industry, it can serve as a helpful reminder for brokers to focus on the "four pillars" of brokerage technology tools. Let's break down the "four pillars" of technology tools for your brokerage: 1. Drive Revenue With the industry's leading recruiting module, we make it easier than ever to target the agents you want to recruit and build rapport and meaningful relationships faster. With contact record details protected in the agent databases, agent adoption is greater and leads to more engagement with more of their spheres of influence, resulting in more business transactions. Additionally, our industry leading lead generation volume and conversion rates catapults new business opportunities leading to increased returns on investment. 2. Increase Capacity An advanced CRM productivity solution such as Elevate BOSS™ allows agents to stay on track with tasks associated with each stage of the pipeline for buyers, sellers, and renters. Daily coaching emails (morning reports) designed to focus the agent on the highest and best use of their time while reminding them about the customers that need attention now is a sure-fire way to maximize effective selling time and increase production capacity. 3. Save Time Currently, the typical agent manages 10 different and disparate technology vendors. The Elevate platform combines an agent's core services into one solution, providing best-in-class IDX websites, CRM, CMA, email and text message marketing, document storage, pipeline management, activity coaching, social media marketing and lead generation, plus much more. Time lost is time wasted, and agents need to maximize their time on the activities that matter most, driving the behavior that produces the most desired financial outcome. 4. Save Money The typical brokerage manages more than 15 different vendors, incurring costs exponentially higher than what can be available in one, consolidated, simplified solution. By providing IDX websites, advanced productivity CRMs, email and text marketing, recruiting module, document storage, CMA creation wizard, blogs, automated content, social media marketing, online lead generation, lead routing and lead scrubbing concierge services, there is NO OTHER platform in real estate that combines all of this functionality into one, singular solution. With an unrivaled price point, Elevate BOSS™ saves you money and time while improving production capacity and driving revenue to increase your "company dollar." Are you ready to meet the BOSS? Elevate BOSS™ helps brokerages concentrate on what matters most. Consider your current technology tools, products, and services and compare them to what Elevate BOSS™ provides. Are your current solutions meeting all your needs? If you are unsure, spend a few minutes with the Elevate Brokerage Development team to discuss your business challenges and determine if our solution can benefit your brokerage. < Schedule Your Gap Analysis Now >
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Elm Street Technology on Acquisition Trail with Fresh Private Equity Bank Backing
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77 Year-old Brokerage Has Modern Approach to Lead Generation
Talk about longevity: founded in 1943, Keefe Real Estate has been selling real estate in southern Wisconsin and northern Illinois for over three-quarters of a century. One of the keys to their success? They know how to adapt--and that's just what they did with their lead generation program. But as any brokerage manager will tell you, not all agents are willing to adapt and change at the same pace. Some agents already have their own lead generation programs in place, while others would need to be held accountable on lead follow-up in a new system. So Keefe Real Estate teamed up with realtor.com, which manages accountability for real estate firms and distributes leads in an unbiased manner. Tom Keefe, President and CEO of Keefe Real Estate, shares how they introduced this program into their firm, its track record of success so far, and how it's helped their most motivated agents close on millions of dollars per year. You have definitely been in it for the long run. What's changing at the company now that half of all homebuyers are finding the home they ultimately purchase online? We're in our 77th year now. The whole culture has been more referrals and more traditional marketing to build business. Some of our agents would invest in purchasing and working leads, but it was really an individual thing. We had been talking about doing more leads, but we had a lot of concerns about our ability to successfully manage the accountability side of it with follow-up. What made you decide to go with the realtor.com lead system? We had been talking about doing something, and we liked realtor.com and what we heard about the lead development aspect of their program. It takes on the management of leads and demands accountability from agents. It is performance-driven and unbiased in how leads are distributed. We've been successful for a long time and didn't want to completely throw out what we were doing, but we wanted to add this into our business. Change is sometimes difficult in an industry dominated by independent contractors. How did you weigh the risks and benefits? When we decided to go for this, we started out with a test. Now we have the results for about nine months. The program "self selected" a group of agents who are showing proficiency and success. They love the results and we've extended the contract for another year. We also like the benefits of changing the culture a little bit within the company and that also benefits the agents. Typically when a program goes well in a brokerage, that gives some lift to recruiting and retention. Has this been the case? We haven't really focused on the recruiting side of it so much because we wanted to make sure we were going to be on the program long enough that if we recruited someone, we could ensure they would have it. But recently, we brought on an agent from a different company who has taken to the realtor.com lead program very quickly. She said in the months that she's been at our company, she's gotten more leads than she had received in two years at her previous brokerage. As far as retention goes, when the agents succeed there is a retention benefit that has been positive for us as a brokerage. As examples: One agent will end up closing two or three million dollars this year through just the realtor.com lead program. I think that's what he would normally close in a year on his own, so for him it's really transformed his business. I think his first deal was $800,000 and he closed on it. He loves the program. Every time I talk to him about it, he just raves about it. He is someone who is definitely taking his business to the next level. There's another guy in our Illinois office who is a brand new agent in a second career. We did not know how this would work out for someone learning a new business from scratch, but he is one of the top three to five agents on the program. He could potentially be struggling without it as a newer agent. Now he can obviously convert and he is getting enough opportunities to develop really good closing skills. Is overall acceptance positive? How did you bring your agents along with you in this? Before we signed the contract, we called a special advisory meeting with about eight of our agents who have been with us for a while and vetted it through them. We got them in a room and talked through what we were going to do with referrals. We met with agents by going to all of our offices and presenting on it. Support people from realtor.com came out and we got as many people signed up as we could. In the first couple of months, we monitored it closely and called people consistently to find out what was going on and shared what was working or needed adjusting. We seeded the program with enough engaged people to build success and gain momentum. It took a bit of involvement from our management in the first two or three months, but since then it more or less will run itself until a new person joins. We will do maybe two or three trainings a year just to keep it fresh and keep best practices going. So overall a success? We see more agents are going to move in the direction of engaging with the lead system than away from it. Some agents are great at going out and getting their own business and some agents are great at handling it when we provide it to them. That's what we like about the program and why we want to keep it and continue coaching our agents to be better at it. Learn more about lead generation opportunities with realtor.com here.
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Lone Wolf Expands Marketplace of Real Estate Tools for 1.3 Million Agents in the U.S.
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3D Walk-throughs Aren't Just for Listings: Capture These 6 Local Spaces to Boost Engagement and Business Opportunity
As a real estate professional, a meaningful connection to your community is vital to the success of your business. But we know you've heard the same advice on the subject over and over--host events, be a source of community information, volunteer, etc. Today, however, we're going to introduce you to a high-tech way to connect to your local market--and, bonus, it's sure to dazzle and engage consumers in your area. That strategy? Capturing community spaces in 3D walk-throughs. Not only does this help relocating buyers become more familiar (not to mention creating sight-unseen opportunities) with your community, but it also adds confidence and comfort to the home search through knowledge of local establishments, helping real estate consumers decide which neighborhood suits them best. "Increasingly, especially when we're talking about suburban redevelopment, you're not only choosing the house, you're choosing the neighborhood and the places that are part of that neighborhood," says Charles Nitschke, Chief Integration Officer, Sotheby's Tomlinson Group. Nitschke is part of a growing group of savvy real estate professionals around the country who are tapping into the power of Matterport's technology to capture three-dimensional models, or "digital twins," of various community establishments and businesses in their market areas. Here are examples of six local spaces you can capture in your community to boost consumer engagement, lead generation and awareness of your real estate brand. Schools So you've got school ratings, school district zoning, and other information on your real estate website. That's a great start, but you can take things to a whole other level by including 3D walk throughs of those schools where people can virtually experience and learn about the facility for themselves. Nitschke finds that this is especially useful for markets with colleges or universities. "[Institutions] are tremendously interested in being able to show off their space to attract students, to be able to walk the parents and students through the facility, to get comfortable with it before they start travelling to narrow down their final school selection." After scanning their first school, Nitschke's brokerage, Sotheby's Tomlinson Group, approached another. Next summer, they will scan Idaho College's athletic department and then scale out into dorms, classrooms, and eventually the whole college. The 3D scan will be available on the college's website and on their brokerage's site, said Nitschke. "It's a big part of becoming that digital mayor, becoming that tour guide for the community." Local art galleries Lisa Larkin is the designated broker for RE/MAX Select in Tucson, Ariz., and she has long understood the power of co-branding with influential local figures. For years, her team has worked with Diana Madaras, a high-profile local artist, to host client appreciation events at her gallery, license her art on their marketing materials, and more. When Larkin and her team discovered Matterport, they offered to scan a new gallery space she had just purchased so that she could put it on her website. It's now featured prominently on her site's front page. They put the scan on their website too, under a relocation tab where people new to Tucson could see different places and businesses around town. The result is mutually beneficial: real estate consumers learn of an important local artist, and art consumers learn about a local real estate company that's differentiating themselves through the use of innovative technology. Event and recreational spaces Microbreweries are a big trend across the country, and they tend to attract a savvy, upwardly mobile clientele—an ideal real estate customer. A new agent at Sotheby's Tomlinson Group captured a local brewery as a way to break into the market and to introduce himself to the owner of the brewery. That introduction led him to listing the owner's house when the owner decided it was time to downsize. Theaters, concert venues, gyms, and other similar spaces are also excellent candidates for 3D reality capture. These popular locations service what equates to a large audience every year, many of whom will visit their website where your Matterport scan is located. That means this untapped audience will have the chance to see your 3D digital twin on a consistent basis and the opportunity to learn about your real estate business. Places of worship Sotheby's Tomlinson Group parlayed their digital twins of local schools into an opportunity to scan a 60,000 sq. ft. mega church and its 60,000 sq. ft. athletic facility. Along with building awareness for their brand, the scan is also connecting their community to church-facilitated services that they may not have otherwise known existed, such as substance abuse and domestic violence programs. "If you were to walk into this large church, try to figure out where to go to find those services, to familiarize yourself with what's available, or even to get the process started, it would be an intimidating process to go down that road," says Nitschke. The digital twins of the church helps community members understand what's offered, where to go within the church, and how to reach out. The church is even leveraging Matterport "Mattertags," to embed digital media (in this case video) into their digital twins. Every week, they add their sermons in a Mattertag for people who missed the service or want to listen again. Your office While creating 3D digital twins of local spaces is a great form of passive marketing, let's not forget one very important space you should also capture—your office. "It's fantastic to send out to clients so that they know where they're going to be going, where they're going to be meeting and take some of the apprehension out of that process," says Nitschke. Unlike your office, the digital twin is available 24/7, and it can help current and potential clients feel more comfortable with your business. Sotheby's Tomlinson Group has also scanned their title company and has future plans to scan their mortgage vendor's office, too. "When the consumer is getting ready to go to closing day, they're able to navigate the building where the title company is so they know where to go from the parking garage to the title company, what the reception desk looks like, what the conference room that they're going to be signing in looks like. It just takes a lot of that stress out of an already stressful situation by being able to walk them through," says Nitschke. How Can I Get Started? We've talked about capturing some very big, important spaces in your community. If that seems intimidating, it isn't. Starting with local businesses you're already familiar with will streamline the partnering process, but creating the digital twin itself is really quite simple. It's a natural step in building relationships for an industry that relies on that ability. "I'm finding the more that we get involved in these community spaces that are incredibly important to how and why and where people choose to live, the relationships start to build on one another," says Nitschke. "Shooting this facility ends up leading to an introduction to somebody to shoot another facility, and so we're kind of growing very naturally through collecting these spaces." Once you've captured your first community space, be sure to put it on your website and promote it wherever you can. Lisa Larkin's brokerage, RE/MAX Select, has even created a website dedicated solely to 3D tours of local spaces, as well as a Facebook page for that website. An easily accessible collection of 3D digital twins of community spaces also helps real estate consumers get a better sense of what a neighborhood's all about—far better than traditional real estate tools and MLS data can. Traditional tools offer "no depth to what a community is all about, and this allows us to give them a much better idea of what the difference is between some of these neighborhoods," says Nitschke. For more in-depth information about capturing community spaces, including marketing strategies, check out our recent webinar here. And try Matterport yourself with your free Matterport account to get started with 3D differentiation.
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Broker Public Portal Reinvestment Fuels the All-New Homesnap Pro
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The Value of RESO for Pre-Revenue Start-Ups and First-Time Conference Attendees
Early-stage real estate technology start-up TourZazz allows agents to create and manage real estate property tour itineraries online in collaboration with today's home buyers. TourZazz CEO and Co-Founder, Stacy Spickes, along with her husband and long-time real estate business partner, Michael Spickes, developed TourZazz during their quest as top producers at Realty Austin in Austin, Texas, to better meet the needs of their clients. Stacy recently attended her first RESO conference and sat down to discuss how early start-ups and first-time attendees can tap into the value of RESO by attending one of its conferences. She first learned about RESO from the principal of WAV Group, a RESO charter member, who told her that TourZazz needed to be in attendance. Said Spickes, "The information has been invaluable, given what we do in our business as REALTORS® and also as property tech developers. It could not be more timely for us to be here." Stacy admits that she had not always been fully up to speed on the nuances of real estate data. "Having been REALTORS® in the trenches, boots on the ground, I know we've been unaware of all that's going on behind the scenes for our MLSs and our brokerages to get the data that they need so that we can do our jobs effectively," said Spickes. Putting on her technology start-up hat, Stacy says that attending the RESO conference helped her understand that her development team has important factors to consider during the development process, especially regarding awareness of current RESO standards. "It's not an option for us not to be RESO compliant," said Spickes. "We are not going to bring a product to the market that isn't RESO compliant, or I guess I should I say 'RESO Certified,' right? Because that's where we're ultimately going." RESO conferences offer TourZazz something different from other real estate conferences. "Most all the conferences that we attend are really from the sales agent perspective," said Spickes. "This is a whole different ballgame. Being exposed to all this technology and all the data conversation is just really a whole new world." Stacy appreciates the deeper tech insight a RESO conference offers, observing that, ultimately, it helps "the REALTORS® and the brokerages better serve the consumer, which I think is really what all this, at a high level, is all about." For their first RESO conference, Spickes said, "We came into this just wanting to be students. We've really just used this as an opportunity to just mine the brains of all these smarty-people around here and learn what we need to learn." "We are very aware that there is a lot that we don't know," she adds, "We're at a phase in our business where we just want to be sponges and students of the people that have gone and are going before us so that we can do things the right way." For other early property technology start-ups attending RESO conferences, Stacy offers some simple advice: "Show up and be here and engage and ask questions." Register for the RESO 2020 Spring Tech Summit Now! WARNING: Seats are filling up fast! Register for the RESO 2020 Spring Tech Summit in New Orleans, April 20–23, 2020, at the Hilton New Orleans Riverside. | REGISTER AND BOOK YOUR HOTEL TODAY
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Visionary Broker Leaders Bring It Home in Louisiana
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5 Valuable Business Lessons I Learned from Dance Conventions
I have been to more than my fair share of dance competitions and conventions. As many of you know, my daughter Alexandra, A.K.A . "Sparkles," has been involved with dance at a high level for more than 10 years. I attend many of the classes at these events, not only to soak in the beauty of the art form and watch my daughter in her "happy place," but also to listen to the life lessons and advice the teachers impart to their students. This weekend was no different. Every teacher shared a piece of advice with the kids that we can all apply to our lives.
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Safe Selling: Easy Tricks for Navigating Stairs
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The Top 10 Most Popular Articles of January
We've rounded up our most popular articles of last month--which, being January, you know what that means. That's right, plenty of advice on how to take on the new year! Check out articles #3 and #6 on the list below for tips on giving your 2020 a jumpstart. If your resolutions involve building crucial skills, see #4. Considering joining a real estate team? Article #2 will help you weigh the pros and cons. If you just want to market more consistently, scroll down to #7 for a year's worth of real estate newsletter ideas. What else were agents and brokers reading in the first month of 2020? Check out the full top 10 list below to find out! 1. Read This If You Use a Mac, iPad or iPhoneThe moment I experienced the seamless integration between the iPhone and the MacBook for the first time, my life changed for the better. Today I run a MacBook Pro, an iPad Pro, and an iPhone 11 Pro. I started using a few pieces of native Apple software that work beautifully for project management across these three devices that you may not have tried yet in this context. Here they are. 2. Should I Join a Real Estate Team?One of the things real estate agents should no doubt put some time into considering is joining a real estate team. While it's not for everyone, there are some pretty good perks to joining a real estate team. There are also several factors to consider if you think it might be the right fit for you. 3. Friday Freebie: Business Planning Checklist for 2020Today, we're highlighting a free business planning checklist that agents can use to make sure their business is prime, commission-earning shape for the year ahead. Read on to learn how you can end the first month of 2020 poised for success. 4. 4 Skills That Will Catapult You to SuccessWould you like to make 2020 your best year ever? It is a time to leap, yes 2020 is a leap year, and your opportunity to leap into spectacular performance in all areas of your life. Make the first year of the decade one worth remembering. Here are the top skills that will greatly enhance you in every area of your life. 5. Repurposing Your Listing Photos: 3 Timeless Shots that Live on Beyond the SaleReal estate is a hyper-local business, and your photos should help you sell your expertise in your market. Repurposing your listing photography investment can save you money on an independent lifestyle shoot. Ask for these three shots from your real estate photographer to use on social media, your website and print marketing materials. 6. 5 Ways Real Estate Agents Can Hit the Ground Running in 2020Real estate agents know there's no such thing as a slow season for them. During the winter months when most markets are quieter, agents need to be ramping up their marketing and prospecting efforts so they have a deep well of leads going into the busy spring season. While the season is slow for your clients, move fast to hit the ground running in 2020 with these five real estate tips. 7. 51 Content Ideas for Your Real Estate NewsletterA real estate newsletter is a great way to generate leads and develop brand identity. But you need to fill these newsletters with content that is unique and valuable to your readers. To get you started, here are 51 content ideas for your real estate newsletter. 8. Instagram's Latest Change: What It Means for Your BusinessA recent announcement from Instagram's CEO shared that the platform would be removing public likes. In a follow-up tweet, the company said they wanted users to "focus on the photos and videos you share, not how many likes they get." Their main focus is to make users' well-being and mental health a priority, rather than popularity. Here's what you need to know. 9. Is Your Listing Description Turning Consumers Off?Imagine if you had a magic power to know exactly how readers would react to the description text that you write about your new listing. According to research, the word "fixer-upper" is a horrible term. Here are other phrases to avoid (and include!) in your listing descriptions. 10. How to Actually Generate Good Quality Leads on FacebookOther industries have been very successfully using Facebook to generate leads, but for some reason, the real estate industry has lagged behind. Up until now, many agents have been using the 'shotgun' approach, which in the context of marketing, is a strategy where a promotional campaign for services or products targets as large of an area or population as possible. It's time to shake things up!
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Divergent Perspectives by America's Real Estate Leaders
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[Infographic] Social Media Holidays for Real Estate in 2020
Wondering what you should post about in 2020? We've compiled a list of social media holidays perfect for real estate professionals. Check out the infographic below--and refer back to it whenever you need social media post ideas throughout the year!
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Zelman Roundtable Exceeds Expectations
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8 of the Best Real Estate Logo Design Ideas
You likely already know that a logo is an important part of any business's branding. Not only does it make your modern real estate company stand out from the competition, but a solid logo can attract and win over new customers. That's what we're always aiming for, right? But it's tricky to design a custom logo for your real estate firm. You'll need to think about the colors, fonts and shapes you're using--not to mention arranging each individual element to create an impressive design. So, we collected eight of the best real estate logos to help inspire your own.
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Weichert Empowers Agents with New All-in-one Mobile Technology Platform
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From Data to Profit with Peter Mueller
Peter Drucker was famous for saying: "If you can't measure it, you can't improve it." After all, you can't expect to hit your New Year's weight loss resolution if you don't know where you started. It's like trying to run a race without a starting line. There's another great saying that was famously spoken by your coach, or maybe by your parents—or maybe even by your school teacher when you were upset about a poor grade: "You get out what you put in." Or perhaps you've heard the more forceful version: "Garbage In, Garbage Out" (G.I.G.O.). However you spin it, it's often uncannily accurate. So what do these two famous sayings mean to real estate brokers?
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10 Books that Can Help Your Real Estate Business in 2020
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Why Did a New Homes Construction Professional Join RESO?
A serial entrepreneur who started his first firm at 11 years old and is working on his fourth startup, Bill Gaul has been driven by solving problems. His first appreciation for standards came from his military experience, and it fueled Bill's keen interest in joining RESO. Although Gaul is new to RESO, as the CEO of Builders Update, he brings a new homes construction perspective to the development of industry standards. In this video interview, Gaul discusses the value he's found in attending RESO conferences. "I really love coming to RESO. From the networking, I am able to make contacts that I'm able to use as resources, and they're able to use me as a resource as well." Gaul says MLSs are not really set up for home construction and he sometimes finds himself as the odd person in the room. But he is working with RESO to help create new standards that are friendlier to the new construction industry. "I love standardization. It makes things easier to work with when everything is standardized," said Gaul. "You don't have to rediscover fire when you work with a new client, because everyone's working and singing off the same sheet of music." Gaul says that RESO can provide his builder clients information that will help real estate agents sell new homes, noting that the National Association of REALTORS® has stated that agents are responsible for 65 percent of new home sales. Gaul also says that some of the biggest values of being a part of RESO is networking and the ability to build your credibility with the industry. "For companies out there that are interested in dealing with MLSs…brokers…they need to be here at RESO. This is the best," said Gaul. "This is a great place to be able to meet those people face to face that you've been dealing with on the phone or through email. This is all about developing relationships, and these relationships last." Finally, Gaul noted that RESO provides one of the industry's lowest-cost conferences, making it easy to get a great return on investment. Book Your Hotel for the RESO 2020 Spring Tech Summit Now! To get the best rates, make sure to book your hotel early and register for the RESO 2020 Spring Tech Summit in New Orleans, April 20–23, 2020, at the Hilton New Orleans Riverside. | REGISTER AND BOOK YOUR HOTEL TODAY
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WAV Group Managing Partners, Clients Prevail in RISMedia's Top 2020 Newsmakers and Swanepoel Power 200
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14 Tips to Gamify Your Real Estate Office
Sometimes we all need a little motivation. And more and more companies are responding with gamification. Gamification is the strategy of using games and friendly competition to make certain work tasks less draining. The popularity of gamification appears to be supported by the research. Several studies have found that gamification has positive effects on motivation while some appear to link gamification with higher learning outcomes. As a profession, real estate is fairly non-traditional. Many of us work flexible hours. Sometimes we work independently. But gamification still has a lot of offer. The next time motivation is low, refer to these 14 tips to gamify your real estate office.
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Latest Swanepoel Power 200 Names Zillow CEO Rich Barton as Real Estate's Most Powerful Leader
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The Data Conundrum: Finding the Right Numbers for Profitability
It's the new year already—and for many brokerages, that means it's time to set goals for the next year. "We want to have reached X in revenue.” "We want to have gained X new agents.” "We want to have increased sales by X percent.” It's easy to say that at the start of the year, when everyone is ready and excited for a fresh start. But more often than not, those Xs become unscalable cliffs by the end of the year. Why?
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Your Smart Home Primer
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Characteristics of a Data-Driven Organization
There are specific characteristics or values needed to realize the benefits of a data-driven organization. These values support people's critical thinking and exploration within their roles in an organization. Allowing this freedom of curiosity expands people's ability to think of how data can nurture successes in their day-to-day activities. They become your data citizens who understand the value of data as an asset.
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Test, Iterate, Win Leads: How One Brokerage Perfected Their Lead Gen Program
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RPR Commercial: 3 Ways to Start 2020 on a High Note
Happy 2020! It's a new year and another opportunity to set goals, reach new heights and have as much success as possible. We kick off the 20s with a "task-solution-process" look at how you can use RPR Commercial to farm for new prospects, run trade area reports to market your properties, and apply investment analysis tools to gauge ROI. Good luck in the coming year and be sure to incorporate the following tips into your commercial real estate workflow.
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CENTURY 21 Survey Reveals Disconnect Between High Value Placed on Agent's Role and Lack of Time Spent Selecting the Right One for the Job
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Meet the Internet Tracking Workgroup
Internet tracking events have become an essential part of the modern software business model. For real estate, it can help brokers and agents gain greater insight into consumer activity and behavior to better serve their needs. That's why RESO Internet Tracking Workgroup Chair, Chris Lambrou, and a team of volunteers are working hard at creating a RESO standard for Internet tracking. Having been involved in RESO since the mid-2000s, Lambrou is currently the CIO at Metro MLS, as well as a workgroup chair at IEEE (Institute of Electrical and Electronics Engineers). Previously, he was VP of Special Projects/R&D at MRED. In this video interview, Lambrou talks about the rapid growth of RESO and what the Internet Tracking Workgroup is doing to help support the continued success of the organization. "It's been a real honor and a privilege to be the first chair for Internet Tracking and to be involved in RESO for so long and to watch something grow literally from a roundtable to a big event that's twice a year that's extremely well-run," said Lambrou. After working for two years as a group, RESO Data Dictionary 1.6 debuted an assortment of fields to help improve the traffic analytics, tapping into the data that MLSs process every day, and sharing that information. Lambrou explains that tracking can provide brokers and agents a lot of insight into consumer behavior. He notes that something as simple as tracking a viewing of a listing on MLS websites, portals and apps can help brokerage firms and MLSs measure the success of where listings appear and how they are consumed. Said Lambrou, "This type of information is more paramount these days and easier to get. It's being done at all levels and all real estate products." The goal is to make the Internet tracking data easy for everyone to consume in one place, which can make harder decisions easier and faster to make. Notably, Lambrou points out that tracking and sharing information based on RESO standards will help brokerage firms find out where their data is located throughout the Internet. It will help brokerages determine the amount of views a listing gets and from what region in the nation, what time of day it is viewed, what photos are being looked at and more. "Digital marketing is a very important part now of the modern REALTOR®," he adds. The RESO Internet Tracking Workgroup is made up of contributors from all aspects of the real estate industry, including representatives from MLSs, MLS tech providers, brokerage firms, consumer software providers and more. From tracking information that includes showings to open houses, Lambrou notes that the RESO Internet Tracking Workgroup is working to find ways to bring more value from the data that MLSs consume. Looking ahead, he notes that finding a way to track consumers going from one real estate site to another in an anonymous way is a driving goal of the workgroup. Lambrou recommends MLS leaders to advocate to their tech vendors for the need for this kind of information. "Become more comfortable with big data," he says. "Understanding your end users and what they're doing with your product – or where your footprint is – is really paramount into bringing a better world for your membership." Lambrou invites other to join the RESO Internet Tracking Workgroup, encouraging anyone with skills to help better visualize data. LEARN MORE ABOUT THE RESO INTERNET TRACKING WORKGROUP Have You Booked Your Hotel for the Reso 2020 Spring Tech Summit? To get the best rates, make sure to book your hotel early and register for the RESO 2020 Spring Tech Summit in New Orleans, April 20–23, 2020, at the Hilton New Orleans Riverside. | REGISTER AND BOOK YOUR HOTEL TODAY
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Data-Driven Culture Is Not Only for the Enterprise
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Consumers' Corner: How the CCPA Affects Real Estate
This month marks the official start of the California Consumer Privacy Act. And for businesses across North America, it's going to be a bigger deal than you might think. The California Consumer Privacy Act, or CCPA, is primarily targeted toward protecting residents of California on business deals that they do within California's border. But it won't just affect California; it sets some precedents that may well ripple across businesses everywhere.
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Top 10 Most Popular Articles of December
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Responsibility as a Digital Citizen
It is during this time that we reflect over the past year. We review what we have accomplished, how we could do better, and what we need to change for the new year. What we publish and distribute online is a reflection of our brand's moral compass. Thinking about how we behave as digital citizens is critical to others as we jump into 2020.
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WAV Group Launches New Mobile App
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Millennial Real Estate Facts and Tips
Millennials now number about 83 million, or over a quarter of the nation's population, and they're predicted to become the nation's largest population in 2019, overtaking Baby Boomers. They're also the largest generation in the workforce, with the oldest members of this generation approaching 40. This is the beginning of a demographic trend that has some financial strategists making a long-term, bullish case for the U.S economy and the stock market. For the last few years, the 18-to-35-year-old demographic has been the largest home buyer group at 36%, according to the 2018 buyer and seller trends report. If you're used to catering to older generations, it's time to pay attention and adjust to the needs and expectations of millennials if you expect to grow your business into the future.
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Safe Selling: How Taking the Literal High Ground Can Protect Your Agents
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Safe Selling: The 'No Influence' Sales Strategy that Deters Predators
Here's something you can teach your agents to try during their next showing: the 'No Influence' sales strategy. It's a showing technique real estate agents can use to protect themselves from potential predators--all while making legitimate prospects feel like a million bucks. From childhood, we're taught to make others comfortable in our presence, and as Realtors, a certain interpersonal ease is important in building a thriving client base. Because of this, too many agents ignore their gut instincts to protect themselves during in-person interactions with new prospects. They fear alienating a prospect by making them uncomfortable. The No Influence technique lets agents seem every inch the gracious guide during a showing. Meanwhile, behind the scenes, this strategy actually allows agents to subtly position themselves in a protective manner during showings. Check out this week's Safe Selling video to learn more about this technique. Watch the video above to: Get a script that agents can use with prospects during the home tour Learn why this technique pleases legit buyers and deflates predators Next week: A quick tip for keeping a safe distance from prospects at a showing—without them noticing.
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Finding Profit in the Likeliest of Places
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Long-term Relationship with Tech Partner Leads to Long-term Client Relationships for Florida Brokerage
The Holy Grail of real estate is maintaining long-term relationships with clients--and reaping referrals and repeat business from them over the years. But what about long-term relationships with your real estate technology partners? We talked about the value of a years-long relationship with broker Mike Larocque of LaRocque & Co., Realtors. He shared how his seven-year partnership with realtor.com has benefited his family-owned company. While the technology and consumer habits have changed, one thing has been consistent—realtor.com has been a steady source of quality leads for LaRocque & Co. for the better part of a decade. Read on to learn more about how this long-term relationship with realtor.com has helped this brokerage build long-term relationships with clients. Is the magic still there after seven years? Yes, it's true we've been using realtor.com leads for seven years now. There have been consistent quality leads and it still represents the lion's share of the business that we do at a company level. I've managed to expand into three counties and I've hired more agents. I'm in a growth spurt again at this time. I'm actively recruiting because I have so many leads that I need more agents to service them. I can only recommend it after seven years of a really profitable relationship with realtor.com. I'm a very happy broker. Do customers you met there back in the beginning come back as repeat and referral business, or do they just go back online? 100% of our goal has always been to get the best quality leads from realtor.com and set a relationship as a customer for life. We acquire their referrals and their repeat business, friends and family. It is very common that we're doing multiple transactions with individuals originally sourced from realtor.com. It's an exponential rate of return over time because you're not just doing one deal and done. You're doing multiple transactions with them over the years. Absolutely it's a big component of our business, as well as the repeat business from originally sourced realtor.com leads. Do they need a nudge to remember you if they do go online again? We are now using realtor.com®'s Local Expert(sm) for branding, knowing the importance of continuing to brand even to our past customers. We use this to catch them when they start looking at properties anew on realtor.com. The consumers are fickle and they want what they want when they want it. They don't oftentimes realize that we work in a contingency based environment, and so unless we consistently brand to them and remind them of who we are, they start looking at properties online or go to open houses and such and could wind up stepping foot across other brokerages and agents. Then it complicates our business model and our ability to get paid. Is this the only branding you do? I have no branding at a company level anywhere else. But Local Expert(sm) is giving me an opportunity to acquire some brand-new business. Because consider when the public hits "enter" to get more info about 123 Elm Street on realtor.com (or any site for that matter), they don't really realize who is going to be reaching out and contacting them. It's then that we need to set the hook and let them know who we are. With new customers, branding comes into play after our agents have contacted them and we need to stay top of mind. When they go back to realtor.com, and they do, they're going to start seeing our smiling faces on and also crossing their feed on social media. It's going to click and trigger their memory a little bit and it's a good use and deployment of branding. This is a neat tool and kind of a niche tool for us as a complement or sidebar to the tremendous amount of business we're doing from our realtor.com Connections Plus lead program. This is a nice little addition to that. Is this all focused on buyers? Actually what may be the most significant part of this is the "wow" factor under the auspices of acquiring listings. We can showcase how we can draw attention to a homeowner's property on realtor.com in a listing presentation for the purpose principally of acquiring that listing. The likelihood of actually acquiring a buyer using this tool is awesome. It certainly becomes a more powerful tool in your arsenal than posting things like open houses, for instance, because you'll never get the exposure doing that. I know a lot of agents whose whole business model is hosting open houses with little more than lawn signs. Well, pitch that to the curb using the tools as we just described. If you can showcase a listing across a user's feed on realtor.com, that's a powerful tool.
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Winning More Listings through Teamwork and Technology
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Admins Rejoice! Your brokerage is about to update its phone system
Administrative support is the single most coveted benefit a brokerage can offer producing agents. By removing some of the jobs that don't require a real estate license from your agents' to-do lists, you're helping them be more productive. Admins will spend more time making sure that your high-cost, high-value employees are working to the very highest of their ability level. So, why are your admins still answering the phones? In a brokerage culture that prioritizes using your staff to their highest ability level, it simply doesn't make sense to have a human answering the phone in 2019. Most of the reasons for continuing this practice no longer exist. In smaller real estate offices, phone duties are often shared between administrative staff and even agents. Their time answering the phones is determined by the unavailability of others to do this task. It's a thankless part of their job. It would be one thing if most real estate offices were receiving relevant phone calls from potential clients... but they aren't. Your administrative staff members know something that you don't: 40 percent of your inbound calls, on average, are junk. Yes, a few opportunities still arrive by phone. But mainly, you are paying your staff to listen to vendors and transfer calls to agents. Your commitment to using every member of your staff to the highest level of their ability should not stop with your agents. There's one way you can eliminate a time-consuming task from your administrative team without sacrificing customer service—and often even improving it. Technology is now better at answering the phones than humans. So, why wouldn't you use humans for the tasks that tech still can't do? Math and the new reality for brokerages and teams The stark reality is that real estate brokerages are operating on razor-thin margins. REAL Trends reports that gross margins for all brokerage firms have declined to less than 15 percent at the end of 2018. That's down from 22 percent only five years ago. Worse, net margins for all brokerage firms have declined from 4.3 percent to 3.5 percent over the same period. I'm not aware of any real estate brokerages in which expense reduction is not currently a priority. One easy way to reduce expenses is to make sure that the staff members you employ are working to the very highest level of their ability. You wouldn't ask a top-producing agent to spend her day filing paperwork. And you shouldn't ask competent administrative staff to interrupt the critical, productive work they are doing to answer phone call after phone call. What can your staff do if they're freed from the phone? Meet On-Demand Receptionist Joe Simms of RE/MAX Associates in Louisville, Kentucky, faced the same challenges that most brokerages face when it comes to handling phone calls. "Today, most people use their cell phones. So, if you are like many of us, you probably have canceled the land phone line in your home, because of so many spam calls," Simms says. "We are experiencing that same spam call issue with calls to our main office phone number. The result is our receptionist is busy most of the day answering spam calls." After researching options, Simms switched to call automation. He chose VoicePad's On-Demand Receptionist service. Joe first used On-Demand Reception for handling after-hours calls. It was so successful that his brokerage plans to use the same technology to answer the phones during regular business hours. "Our receptionists are now available to assist visitors and clients," Simms explains."Best of all, the On-Demand Reception technology has eliminated all of the spam calls." While VoicePad's On-Demand Receptionist scrubs leads for agents, brokerages can free up staff members who used to answer the phone to assist with tasks that make money. Admin staff at brokerages like RE/MAX Associates now have time to help manage social media accounts, assist agents in preparing listing presentations and marketing campaigns, assist with transaction management, organize office events and celebrations, and much more. Never missing a lead For Claudia Stallings, VP of Residential Sales at Coldwell Banker Wallace & Wallace REALTORS in Knoxville, TN, On-Demand Receptionist solved another major pain point. It's one that many brokerages are eager to fix: faster response to inbound leads, especially those that come in after hours. This traditional Coldwell Banker office installed On-Demand Receptionist, which features all of VoicePad's latest speech-recognition capabilities. Their agent directory was synched with active MLS roster data. When someone calls in after hours, the On-Demand Receptionist asks if the caller needs to sell, buy or rent a home. "In this environment where leads must be answered within seconds, we began looking for a cost-effective way to get the client connected directly to the agent in real-time after hours," Stallings said. "We knew about VoicePad through a colleague who was using it and decided to take a look. VoicePad's menus and voice-recognition services are now keeping our callers on the phone, and agents are being connected for a live conversation," she added. Moreover, Coldwell Banker Wallace and Wallace REALTORS now can track what callers need based on their menu selections. They have learned "that almost 38% of all after-hours calls are successfully routed to specific agents, while 26% of our calls are property inquiries," Stallings noted. "Those (inbound leads) are going to a pool of agents who are rushing to be the first one to pick up the call for a chance at new business. We're pleased to have evolved our after-hours service for a faster response time for our client and a better opportunity to connect for our agents," she added. No more "Robo" calls Carolyn Cromwell, Administrative Manager with Coldwell Banker Howard Perry and Watson, notes that their agents immediately appreciated the benefits of On-Demand Receptionist. "The agents really like VoicePad's On-Demand Receptionist, because the beauty of VoicePad is it weeds out robocalls," said Cromwell. "The calls are scrubbed; they are good leads agents are eager to receive." Better call technology means better margins In reality, it costs a real estate brokerage more to answer its phones than it does to buy the actual phone service. But brokerages still need to answer their phones. They just no longer need to staff for it. On-Demand Reception changes the game. It eliminates tens of thousands of dollars in hard and soft costs, delivers a better customer experience, and leverages advanced speech recognition and call-routing that does a better job of connecting agents with clients and prospects than a human. On-Demand Reception is just what it says it is. It's an automated Receptionist, but only when you need it: for after-hour coverage when an admin goes out sick, for weather events or use on a full-time basis. How easy is the upgrade? Nothing changes as it relates to a brokerage's current telephone service. Their current telecom service stays the same: On-Demand Receptionist uses the same phone numbers and the same physical desk sets. On-Demand Reception comes with a local number that allows an admin or Office Manager to forward the office calls to, and only when it is required. On-Demand Reception typically costs a brokerage $300 per month, per office. Even less for smaller offices. The cost compares well to answering the office calls live (only 8 hours a day). Plus, it also delivers routes calls to agents with just their spoken name 24 hours a day, seven days a week. The savings go right to the bottom line for each office. It's one of the fastest ways a brokerage can reap immediate savings while also cutting long-term costs. Plus, your agents, your accountants, and your admins will all rejoice in this decision. Seldom does the opportunity arise that pleases all three. Learn more here.
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What Are the Advantages of Becoming RESO Platinum Certified?
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RESO Elects 2020 Officers and Directors
The Real Estate Standards Organization (RESO) has announced its 2020 Executive Board and the results of its Board of Directors election for five open seats and other board appointments. "RESO is attracting an unmatched pool of business and technology leaders who will help accelerate our vision of a streamlined real estate technology industry," said Sam DeBord, CEO of RESO. "Our leadership team is devoted to a brighter future for real estate standards that foster the creation of technology as frictionless as using a mobile phone." 2020 RESO Executive Board: Rebecca Jensen, President and CEO, Midwest Real Estate Data LLC (MRED) – Chair Michael Wurzer, President and CEO, FBS, Creators of Flexmls – Vice Chair Suzanne Mueller, Chief Industry Relations Officer, realtor.com, Move, Inc. – Secretary Richard Renton, CEO, Triad MLS – Treasurer Representing Technology Companies, Developers, Partners & Consultants with revenue over $25 Million: Chip McAvoy (Incumbent) - EVP Real Estate Solutions, Black Knight, Inc. Representing Technology Companies, Developers, Partners & Consultants with revenue under $25 Million: Mark Lesswing – Owner, Lesswing, LLC Katie Smithson – Director of Enterprise Services, W+R Studios Representing Multiple Listing Services and/or REALTOR® Affiliated Association with under 50,000 subscribers: Rebecca Jensen (Incumbent) - President & CEO, Midwest Real Estate Data LLC (MRED) Representing Other Associations or Groups: Jeff Young (Incumbent) – COO / General Manager, Realtors Property Resource, LLC (RPR) Appointed for 2020: Suzanne Mueller, Chief Industry Relations Officer, realtor.com, Move, Inc. Richard Renton, CEO, Triad MLS Turan Tekin, Director, MLS and Industry Development, Zillow Group Michael Wurzer, President and CEO, FBS, Creators of Flexmls Appointed RESO Board Advisor: Scott Woodard – CEO, ShowingTime Other 2020 RESO Board members Steve Byrd, CTO, Canopy MLS; Todd Carpenter, Director, Strategic Investments, National Association of REALTORS® (NAR); Chris Carrillo, President & CEO, Metro MLS; Art Carter, CEO, California Regional MLS (CRMLS); Brian Donnellan, President & CEO, Bright MLS; Amy Gorce, Principal, Business Development, CoreLogic; Melissa King, VP of MLS Services, Stellar MLS; Jason Normandin, Project Manager, NAR; Scott Petronis, Chief Product & Technology Officer, Redefy; and Dan Troup, Director of Data Operations & Strategy, RE/MAX. "RESO welcomes our new officers and board members, and we express our deep gratitude for those who have served our organization as their terms end," said DeBord. In noting that the terms have ended for board member Tom Flanagan, CIO, The Group, Inc. Real Estate, and board advisor (and former RESO CEO) Jeremy Crawford, President and CEO, FMLS, DeBord added, "Their stellar volunteerism and tireless advocacy for RESO have set a high bar for everyone."
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Broker Public Portal Names New Board Officers
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Why You Shouldn't Fear Calling Tech Support
It's not uncommon for many real estate brokers and agents to suffer from tech fatigue. After all, how many apps do you have on your cell phone? How many programs are on your laptop that you rarely, if ever, use? The onslaught of technology can be, well, exhausting. Adding to tech fatigue are the promises of new technology that is "easy to use" and will save you time, make you more money--or both! The truth is, for many real estate agents, a lot of technology isn't easy to use. And when something goes amiss, the faith agents may initially have in their technology quickly erodes.
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What Do You Really Know about Apartments.com?
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Safe Selling: 4 Times Real Estate Agents Should ALWAYS Have a Showing Buddy
Brokers, how often have you advised your agents to "Just take someone with you" on a showing to stay safe? While the buddy system is an effective way to stay safe, it's not always practical. Other agents aren't always available, and the last-minute nature of some showings makes recruiting a colleague challenging. So even though agents with solid safety skills can usually go to showings without accompaniment, there are still times when your agents should ALWAYS pair up with a colleague. Watch the video above to learn the four scenarios where a showing buddy is CRITICAL for safety—and make sure your agents are aware of these situations. In this video, you'll also learn: How the buddy system tips the "flight or fight" balance in the agent's favor The unexpected reason why cell phone coverage matters to agent safety Why "Uncomfortable saves your life, but scared gets you dead"
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HomeSmart Adds 650 Agents with Latest Acquisition
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New Cloud CMA Integration with Buyside Offers Intel on Real-time Buyer Demand
W+R Studios, the creators of Cloud CMA, announced a new partnership with Buyside that will give mutual clients access to one of the most competitive data analytics tools in real estate. The platform, powered by data analytics company, Buyside, aggregates buyer activity in real-time across major real estate search portals. "CMA methodology is founded on similar properties that have recently sold, are closing, or are active in the market. With Buyside, Cloud CMA users will be able to add the dimension of understating how many buyers are working with agents today to purchase a home in the area and price range. With this integration, Cloud CMA will be one of the first in the nation to empower better pricing decisions based upon buyer demand," said Greg Robertson, co-founder and president of W+R Studios. The partnership between Buyside and Cloud CMA allows sales professionals to deliver valuable reports that help potential sellers understand buyer intent better than ever before. "We're excited to partner with Cloud CMA, a true leader in the real estate software industry," said Charles Williams IV, founder and CEO of Buyside. "Our partnership provides mutual clients with valuable insights about their market and an innovative new way to better serve their customers. We're confident agents already using the Cloud CMA platform will experience a considerable competitive advantage in its markets." Buyside's core products include Home Valuation Sites, which allows homeowners to understand the approximate value of their home using multiple automated valuations, including the Zestimate by Zillow Group, as well as insights into the real-time buyer demand in their market. A Buyer Market Analysis report from Buyside helps listing agents navigate pricing scenarios with prospective sellers while showcasing a list of matching buyers available for the home. Lastly, the back-end matching platform from Buyside intelligently connects listings agents with buyers agents who are a match for the property—ensuring more targeted marketing of the home and a quicker sale. This product is available now to all Cloud CMA subscribers currently operating under a qualified broker account with a custom theme. To learn more about how Cloud CMA and Buyside can help your brokerage, contact [email protected]
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29 Technology Companies to Present at Keller Williams' futuRE Pitch Battle
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How Commission Advances Can Help You Retain More Agents
Recruiting and retaining talent is a paramount challenge for real estate brokerages, MLSs, and associations alike. Ambitious and effective agents are what truly drives the success of the real estate industry. According to NAR, 50% of agents have been at their current brokerage less than four years. This is a brief period when you consider the time and resources that were poured into training, coaching, and developing each agent and their book of business. And the average tenure for agents overall? Just eight years! So, why do agents leave? There are many reasons an agent might leave a brokerage, or the industry altogether. Some of these include commission split models offered by different companies, training programs (or the lack thereof), or just the general culture of the brokerage. But for new agents in particular, the reason is often much clearer. With a median gross income of just $9,300 for REALTORS® with two or less years of experience, leaving the industry is often their only realistic option. Lack of access to capital to pay for business cards, signage, dues, advertising, etc. prevents these agents from utilizing the skills instilled in them. They say for most businesses, it is somewhere between five to 25 times more expensive to acquire a new customer rather than to keep an existing one. Can't the same be said for keeping your promising agents? Outside of the skills you teach and the technology you provide, what are other tools your agents need to fulfill their potential? The answer is simple. Agents need easy and timely access to working capital. Access to Working Capital We've all heard that old adage, "It takes money to make money." That's true for every business, including real estate. Agents need access to capital in order to market and sell a listing, to pay critical business expenses, and to stay afloat during cyclical or seasonal lulls. eCommission solves the problem of inconsistent business cash flow by advancing commissions prior to closing. Here are a few ways that commission advances can benefit your real estate organization: Retain agents at risk of leaving the business due to inconsistent cash flow Attract new real estate agents who are concerned about earning enough money to stay afloat during their first few months Ensure agents keep up with business expenses like member dues and desk fees Keep agents productive and motivated with access to cash flow during slow times eCommission currently partners with various MLSs and associations across the United States, as well as some of the most recognizable brands, including Realogy, Keller Williams, and RE/MAX. How It Works The process is simple. The application process takes minutes and is 100% digital, with no supporting documents required. eCommission offers both pending sale advances of up to $15,000, or advances of up to $4,000 on active listings. Agents can advance whatever portion of their commission they'd like – as little as $750! While agents do pay a fee to advance, the cost is tax deductible. In addition, there is never any financial liability on the brokerage, MLS or association, even when a sale that an agent has received an advance on falls through. In the rare instances where an agent leaves a brokerage or never earns another commission, the liability is still zero. Highlighting eCommission as a partner or member benefit allows you to help your agents pay for expenses like overhead, payroll, transportation, advertising, technology, and more. Access to cash flow helps keep them more productive, relieves them of financial worries, and motivates them to focus on growing their businesses. To learn more about how your brokerage, MLS, or association can offer commission advances to your agents, visit eCommission.com.
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8 Ways to Generate Free Real Estate Leads with IFTTT
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9 RPR App Features to Increase Your Productivity in the New Year
Another year has flown right by. And while it's time to enjoy the holiday season and reflect on the past year's accomplishments, it's never too early to get a jump on next year's path to success. A sure-fire way to "wow" your clients and close more deals is incorporating the RPR Mobile app into your everyday real estate business tasks. This "secret menu" list of pointers and shortcuts will ensure that your next experience with the RPR app is a productive one.
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Real Estate Marketing 2020: Special Dates and Themes
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What Is CRM?
The following is an excerpt from RE Technology's latest Success Guide: Unless you have been a salesperson in a prior career, CRM or Customer Relationship Management may be a new concept to you. The idea behind having CRM software as a sales professional is that it organizes your contacts, tasks, and calendar for all customer activities in a single place. This allows you to plan your work and work your plan so that no customer opportunity is ever missed.
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Safe Selling: The 3 Steps Agents Should Take to Prepare a Home for a Showing
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Top 10 Most Popular Articles of November
Is November too early to start talking about the holidays or the new year? Not according to last month's Top 10 Most Popular Articles list. November saw articles on holiday marketing (#4 on the list below), 2020 market predictions (#3), and gift giving (#1) make our round-up of the most-read posts. CRMs were also on the minds of our readers. Not only did we release a Success Guide to CRMs in November, but articles #2 and #5 touched on the topic, as well. What else were agents and brokers reading in November? Check out the full list below to find out! 1. Top 10 Closing/Housewarming Gifts for Your BuyersWant to create a gift that is memorable and will bring you repeat business and referrals? Many real estate agents have said that they prefer to call it a housewarming gift and have it personally delivered when the buyers move into their home. Any way you choose to call it, a thoughtful gift in addition to your outstanding service will be welcomed and remembered by your clients. 2. The 6 Trends We're Seeing in Top Real Estate CRMsCRM is a constantly evolving category of technology for real estate. Vendors in this category regularly introduce new functionality to improve the breadth of services that agents or brokers can accomplish. Here are a number of new functions and trends that we see emerging across the real estate CRM landscape. 3. Friday Freebie: 2020 Real Estate Market OutlookA special annual event is upon us—and no, we're not talking about the holidays (yet). It's Brian Buffini's Bold Predictions: 2020 Real Estate Market Outlook, a free live webcast on Dec. 10 that we're telling you about a FULL MONTH in advance so that you can be sure to secure a seat. Why is this event so in-demand? Read on to learn all about it in this week's Friday Freebie. 4. 3 Easy Holiday Marketing Ideas for Real Estate AgentsSomehow it's that time of year again! Before you know it you'll be going full-speed ahead into 2020. While the holidays are a great time to slow down, enjoy family time, and focus on business planning, we all know there is always the opportunity to generate more business. So here are a few quick marketing ideas to capitalize on this holiday season! 5. 5 Reasons You Need a Real Estate CRMDo you want to be more productive, better organized and have more control over your business? Use a real estate CRM. A Customer Relationship Management program is intended to help professionals stay on top of their businesses and succeed. Here's how an investment in a real estate CRM will take your business to the next level. 6. Real (Estate) Talk: How a Single Mom and New Agent Achieved Success in 6 MonthsAs a new real estate agent and a single mom to an autistic son, Tina Minshall had worries about earning enough. But those concerns quickly receded as Tina built a real estate family of mentors and caring clients. In just six months, she has created an impressive book of business and far exceeded the goals she initially set for herself. How did she do it? Learn more in this video interview. 7. How Much Do Bad Real Estate Photos Cost You?Before the average buyer even considers visiting your property, they will look at your photos. With so much competition in the real estate market, you cannot afford what you lose when you just take a few pictures with your iPhone. Here, you'll find what bad or even average real estate photos cost you with every listing. 8. How to Grow Your Business with Leads from InstagramReal estate is more visually driven than ever before and to be a successful real estate agent, these days you need to know how to utilize all the tools. That is exactly what Marki Lemons-Ryhal explained when she shared her tips and best practices to help your Instagram business boom. 9. Enhancing Photos and Virtual Staging: Know the RulesDid you know that enhancing a listing photo could be a violation of your local MLS rules? It could be if you run afoul of your local MLS guidelines. There's another catch: the rules surrounding enhancing photos and using photos are unique to each MLS. 10. Success Story: How One Agent Knew It Was Time to 'Level Up'Realtor Don Harkins took his business to the next level—twice. Like other agents, Don realized he was "leaving money on the table," and decided to take steps to maximize his profits. Find out how in this week's Success Story.
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Safe Selling: How Agents Can Use Appointment Times to Establish Control
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RPR's 2019 Product Highlights
It's hard to believe, but 2019 is almost in the rearview. It's time to look back, reflect and review all the key enhancements that RPR released throughout the year. In a focused effort to help REALTORS "wow" their clients and close more deals, RPR launched various platform and app upgrades throughout 2019. Each one designed to position you at the center of every transaction, and to help your business grow and flourish.
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Real Estate Wars: The Battle for Simpler Transactions
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How to Convert Your CRM Database into Commissions
The following is an excerpt from RE Technology's latest Success Guide: The best strategy for growing your business today is to leverage your CRM. Everyone that you know should be a customer record in your CRM. Developing a database of customer contacts with complete information including telephone numbers, addresses, and email addresses is fundamental for your success, as a well-groomed database in your CRM becomes a significant asset. The more you communicate effectively with your customers, the greater the likelihood of converting those contacts into relationships that lead to future transactions.
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Agents, Brokers Rave about the Redesigned Form Simplicity and Its Ease of Use
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The 6 Trends We're Seeing in Top Real Estate CRMs
The following is an excerpt from RE Technology's latest Success Guide: CRM is a constantly evolving category of technology for real estate. Vendors in this category regularly introduce new functionality to improve the breadth of services that agents or brokers can accomplish. Here are a number of new functions and trends that we see emerging across the real estate CRM landscape.
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Heads Up: brokerWOLF Reporting Is Getting New Features
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RESO Open for Curriculum Topics to Working with Real Estate Data
RESO Broker Advisory Group's workshop last September pushed some hotly debated topics among its members. One subject receiving a fair amount of back-and-forth dialogue was Marilyn Lund's concept of a "TSA-Precheck" program for data consumers requesting access to real estate data. What emerged was a collaboration of industry associates to begin crafting a curriculum for a training course on "Working with Real Estate Data."
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Compass Acquires Detectica, Deepening Artificial Intelligence and Machine Learning Capabilities Across the Compass Real Estate Platform
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Safe Selling: New Listing? Here's Why Agents Should Meet the Neighbors
Did you know that there are certain neighborhood and property features that scare off predators? It's true, and in this week's Safe Selling episode, you'll find out what those are. They say information is power, and the more your agents know about the neighborhood their listing is in, the safer they and other agents will be. So, brokers, encourage your agents to knock on doors and meet the neighbors of their new listing. (And, bonus, it's a good way to find potential new business!) Watch the video above to learn: What you should find out about a neighborhood Which neighborhood/property features scare off predators How to seamlessly incorporate the information you've learned into conversation with a prospect What to listen for in a conversation that signals that you may be dealing with a predator Why you should always input the information you've learned about the neighborhood into the showing notes field of your MLS. Next: Learn how you can use the showing appointment time to establish power and control.
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Pocket Listing Ruling Opens Up Inventory
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What Makes a Great CRM?
The following is an excerpt from RE Technology's latest Success Guide: When looking for a CRM for the first time, we recommend developing a checklist of features and a ranking system for each of those features. Try this criterion: Feature Importance to Me Ease of Use Here's a brief walkthrough of how you might rank a feature.
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HER Realtors Launches kvCORE from Inside Real Estate to Fuel Growth in 2020
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Lone Wolf Launches Integration Between zipForm Plus and brokerWOLF
Lone Wolf Technologies has launched Lone Wolf Link, a groundbreaking integration between zipForm Plus and brokerWOLF. The integration, which is the first major enhancement for zipForm Plus since Lone Wolf acquired zipLogix in April 2019, was released on November 13 and is available for purchase.
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Insider's View: MoxiWorks Acquisition of Imprev
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California's Vince Malta Takes the Reins as President of the National Association of REALTORS
It makes me proud to say I'm a Californian when I see that the National Association of REALTORS 2020 President is from the Golden State! Vince Malta has a lifelong commitment to serving REALTORS, first serving in state leadership for the California Association of REALTORS and now putting his insights and expertise to work at the federal level for nearly 20 years. We met Vince nearly 20 years ago and have always been impressed with his vision, passion and commitment to our industry. He has a tough act to follow with John Smaby, but I'm sure it will be one of NAR's best years ever! Congratulations, Vince! Vince is surrounded by a great team of leaders, as well, with Charlie Oppler, Leslie Rouda Smith, John Flor, Mabél Guzmán, Christine Hansen and John Smaby. National Association of Realtors® Installs 2020 Leadership SAN FRANCISCO (November 11, 2019) – Vince Malta, a third-generation Realtor®, was installed today as 2020 president of the National Association of Realtors® during the 2019 REALTORS® Conference & Expo. Malta was NAR's 2019 president-elect and 2018 first vice president. He has been in the industry for 40 years and is a broker at Malta & Co., Inc., in San Francisco. On the national level, he has testified before Congress multiple times on behalf of NAR, served on its Board of Directors since 2002 and was the association's 2011 vice president of government affairs. In 2002, Malta became a California Association of Realtors® honorary member for life, in 2006 he served as CAR president, and in 2007 he was named the state's Realtor® of the Year. Charlie Oppler is the 2020 NAR president-elect. He has been a Realtor® for more than 30 years and is the CEO of Prominent Properties Sotheby's International Realty in Tenafly, New Jersey, specializing in residential brokerage. He holds the At Home with Diversity certification from NAR and has served on NAR's Board of Directors since 2003. He has served on four of NAR's Presidential Advisory Groups while chairing the Realtor® Party Coordinating Committee twice and the RPAC Trustees Committee for one term. In 2005, Oppler was NAR's vice president for Region 2, representing New Jersey, New York and Pennsylvania. He was president of the New Jersey Association of Realtors® in 2004. Leslie Rouda Smith is NAR's first vice president. She has been a Realtor® for nearly 35 years. Rouda Smith is a broker associate at Dave Perry-Miller & Associates, in Dallas, where she specializes in residential and ranch and country real estate, along with her husband Brian and their children, all of whom are Realtors®. She has been a member of NAR's Board of Directors since 2009, and has served several years on the Executive Committee. In 2017, she was NAR's Vice President for Region 10, comprised of Louisiana and Texas and chaired the "Future of the Realtor® Party" PAG that same year. In 2013, she served on the NAR Leadership Team as vice president. At the state level, Rouda Smith served as the 2016 chairman of the board for Texas Realtors®. John Flor is NAR's 2020 treasurer. Flor has been a Realtor® for more than 20 years and is the Managing Broker of Six Lakes Realty, specializing in waterfront and recreational properties. At the national level, Flor has served on several committees, a presidential advisory group and the NAR Board of Directors. The Wisconsin Realtors® Association elected Flor as its board chairman in 2010, after serving as the Realtors® Association of Northwest Wisconsin, elected him president in 2009. Mabél Guzmán is NAR's 2020 vice president, association affairs. In 2014, she served as Chair of the Conventional Financing and Policy Committee, where she testified on behalf of NAR's more than one million members before the U.S. Senate Subcommittee on Urban Affairs and Banking on for its hearing, "Inequality and Opportunity in the Housing Market." In 2014, 2015 and 2018, she received the Illinois Realtors® President's Medallion for Outstanding Service. She was the 2011 president of the Chicago Association of Realtors® and was named 2012 Chicago Realtor® of the Year. Guzmán is a broker at @properties in Chicago, where she specializes in residential real estate, rehabbing properties and working with investors. Christine Hansen is NAR's 2020 vice president, advocacy. She has been a Realtor® for more than 20 years and broker-owner of Century 21 Hansen Realty in Fort Lauderdale, Florida, a full-service real estate company with residential, luxury homes, rental and relocation department. As 2019 Realtor® Party Director, she's focused on ensuring Realtors® understand the strength of their collective voice on Capitol Hill and in state and local legislatures while advocating on behalf of the many critical public policy issues affecting the real estate industry. Hansen served as 2018 president of Florida Realtors® and its 180,000 members, a culmination of many years of service in Florida governance roles. She has held numerous committee and task force posts in the Greater Fort Lauderdale Association, now the Realtors® of the Palm Beaches and Greater Fort Lauderdale Association (RAPM-GFLR). John Smaby is NAR's 2020 immediate past president. He's a second-generation Realtor® from Edina, Minnesota. He has been in the industry for nearly 40 years and is a broker at Edina Realty, where he specializes in residential real estate. Smaby was NAR's 2018 president-elect and 2017 first vice president. He has held numerous positions nationally and with Minnesota Realtors®, where he served as president in 2015 and treasurer in 2013. In 2013, Smaby received Minnesota's Ed Anderson Political Achievement Award, and in 2014, was named their Realtor® of the Year. NAR's 2020 Regional Vice Presidents are: Gene Fercodini, Wolcott, Connecticut, Region 1: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont; Drew Fishman, Absecon, New Jersey, Region 2: New Jersey, New York and Pennsylvania; Deborah Baisden, Virginia Beach, Virginia, Region 3: Delaware, District of Columbia, Maryland, Virginia and West Virginia; J.D. Rinehart, Jr., Rock Hill, South Carolina, Region 4: Kentucky, North Carolina, South Carolina and Tennessee; Pam Powers, Greenwood, Mississippi, Region 5: Alabama, Florida, Georgia, Mississippi, Puerto Rico and the Virgin Islands; Greg Hrabcak, Westerville, Ohio, Region 6: Michigan and Ohio; Bruce Bright, Brownsburg, Indiana, Region 7: Illinois, Indiana and Wisconsin; Pat Ohmberger, Lincoln, Nebraska, Region 8: Iowa, Minnesota, Nebraska, North Dakota and South Dakota; Dave Momper, Tulsa, Oklahoma, Region 9: Arkansas, Kansas, Missouri and Oklahoma; Kaki Lybbert, Denton, Texas, Region 10: Louisiana and Texas; David R. Tina, Las Vegas, Nevada, Region 11: Arizona, Colorado, Nevada, New Mexico, Utah and Wyoming; Angie Tallant, Fairbanks, Alaska, Region 12: Alaska, Idaho, Montana, Oregon and Washington; and Kevin Brown, Oakland, California, Region 13: California, Hawaii and Guam. The National Association of Realtors® is America's largest trade association, representing 1.4 million members involved in all aspects of the residential and commercial real estate industries. To view the original article, visit the WAV Group blog.
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Industry Executives Talk Branding, Profitability and Disruption in Real Estate at NAR Annual Conference
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Safe Selling: A Script (and a Trick) for Screening Prospects
We've talking a lot about red flags lately--specifically how to spot them in new prospects. This week, learn a quick trick that agents can use over the phone to uncover hints that a prospect might be dangerous. The trick is called 'The Training Play' and it can help agents gauge a prospect's hidden motives. Watch the video above to: Hear a sample script for using the Training Play on the phone Find out which vocal cues to be alert for How agents can decide if they should take another agent with them to a showing Next week: See why it's so important to learn about the neighborhood—and to share your findings in the Showing Notes.
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