Top 10 Most Popular Articles of February: AI prompts, a little tough love, and more

We're in the final few weeks of winter (thankfully!), which means that the spring selling season is right around the corner. Last month, RE Technology subscribers got ready for this seasonal shift by reading articles about getting your car prepped for the road (article #1 below), starting real estate conversations with friends and family (#10) — and they even got a little bit of tough love on surviving the current market (#3).

To find out what else agents and brokers were reading in February, check out our full list of last month's most-read articles below:

1. Road Warrior Checklist: 30 Things to Keep in Your Car
Whether you're traveling between showings or picking up supplies for an open house, your vehicle acts as your de facto second office. And like any office, it needs to be well-stocked with the essentials you need to do your job. When you're on the road, that means being prepared for anything! So, intrepid road warriors, here are 30 ideas for on-the-go supplies to keep in your moveable office

2. Top 5 Hot Tech Trends in 2024 and How They Will Benefit You
From artificial intelligence to next-generation devices, new tech tools promise to enhance efficiency, improve client relations, and, ultimately, help you grow your business. But how do you know that all the buzz about this new tech won't be another case of over-promising and under-delivering? Let's dive into five new technologies that will make waves in 2024 and explore how they can benefit your real estate business.

3. 5 Things Your Broker Is Too Nice to Say (But You Need to Hear Anyway)
Is a tough real estate market the right time for some tough love? It is if you're using the market as an excuse to be complacent, says Jimmy Burgess, CEO of BHHS Beach Properties of Florida. Burgess shares a little tough love here — five things you may not be hearing from your broker, but need to if you're going to thrive in the current market.

4. 15 Best AI Commands for Real Estate Professionals
As a real estate professional, you know that staying on top of technology trends can give you a competitive edge. And artificial intelligence is shaping up to be one of the most useful and exciting tools out there. So how can you leverage AI to boost your real estate business? This article explores 15 of the best AI commands tailored specifically for real estate agents.

5. Friday Freebie: Scripts for Handling Objections, Lead Gen Strategies, and More
A challenging market is the perfect time to challenge yourself by getting back to real estate basics. By revisiting the fundamentals of real estate success, you ensure your business' foundation is solid — and that you're primed for profit no matter the market conditions. This Friday Freebie highlights a guide that covers four fundamental areas of real estate — from filling your sales pipeline to answering objections — for you to master in order to crush it in 2024.

6. From Buyer's Agent to Listing Agent: One Realtor's Story
It's no secret that being a listing agent is potentially more lucrative than being a buyer's agent. But being a listing agent is no walk in the park, especially with fewer homeowners willing to enter the market at all. So how do you transition to working with sellers rather than buyers — and do it successfully?

7. 4 Ways Buyers Agents Can Show More Value to their Clients
As the market continues to evolve and we look ahead to a 2024 poised to see shifts in interest rates and inventory, it's clear to all real estate pros: home buyers need hands-on help from buyers agents. From a consumer's point of view, they may not know why, or think they can do it themselves. Take the guesswork out of the equation with these four ways you can show your value to your buyer clients upfront.

8. How Real Estate Agents Can Use AI to Manufacture Inventory
Top agents are among the earliest adopters of artificial intelligence, working AI into their daily workflow to create content, analyze market trends, and enhance customer service. Today's agents have a unique opportunity to use AI to significantly expand their business, engaging existing clients and prospects in a new way that didn't exist six months ago.

9. The Top 10 Ways to Build Your Personal Brand Online, from REALTORS® Who Know
Nearly every real estate transaction begins with an online search, making your online presence as a real estate professional one of the most vital parts of your business. Where to begin? Getting started with a .realtor™ or .realestate domain is easy, affordable, and a no-brainer, according to industry experts who have seen their businesses grow and thrive since making the switch. Here are 10 key benefits they think all real estate professionals should know, in their own words.

10. How to Spark Real Estate Conversations with Friends, Family, Clients and Prospects
Being able to provide insights and answer real estate questions on the fly is the sign of a true, local market expert. And the ability to simply start conversations out of the blue with confidence, and with data-backed details, is a formula for success. Here are three ways RPR can prep you to be a conversation-into-conversion type of agent.