Articles

Copy These 5 Facebook Campaigns
Thursday, July 25, 2019 at 9:00 AM PDT You know what the worst thing is? You spend hours on Facebook BUT: No one is liking or commenting on your posts (and definitely not sharing them). No one reaches out to list or buy a home. And if you've tried ads, they're not doing much for you. Enough is enough. This Thursday, you're doing something about it. Because we're going to GIVE YOU 5 simple Facebook campaigns that multiply your results – without you working any harder or spending a fortune. You can practically copy what we do, change a few details, and use these campaigns in minutes. Get every ad, tactic, email, and strategy that are proven to work so you can get MORE listings, happier clients, bigger commissions and better referrals. We're handing you everything on Thursday. Register now!
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zipTMS: The Power of Transaction Management
Tuesday, July 30, 2019 at 9:00 AM PDT This webinar path will provide best practices in utilizing zipTMS for efficient, time-saving workflow processes. What is zipTMS®? Create a New Template including a Checklist Add Template to an existing Transaction Review Transaction Summary zipTMS® Functionality Explore and Understand Tasks Display and discuss Transaction History and Recent Activities Explore the Agent Dashboard/populate graphs zipForm® Plus Guided Help Register now!
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How to Get More Reviews and Boost Your Google Reputation
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4 Ways You Can Reach New Leads Faster
It's 2019 and buyers and sellers expect instant access to the information and services they're looking for. Your best chance of converting your leads is to reach them in the first five-minute window after they call or fill out a request form. There are a lot of ways you can respond to new leads more quickly. Find some ideas below.
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Products

BrokerSumo
BrokerSumo simplifies back office operations that real estate brokerages and agent teams manage on a day-to-day basis. This includes on-boarding/hiring real estate agents, managing their profile including their commission plan, monthly fees, transaction fees, license expiration dates and credit card and banking information. It allows brokerages to bill agents’ credit cards for their monthly fees and pay them electronically with direct deposit with no transfer fees, eliminating paper checks forever. Commission disbursements are automatically generated based on the agent's commission plan. The reporting dashboard gives the brokerage insight into their revenue and their best performing agents. Accounting features allow users to manage their expenses, run profit and loss reports and export their data in an accountant friendly manner making tax time easier or the QuickBooks integration allows users to sync their data to QuickBooks to manage their accounting. BrokerSumo does this from one dashboard and eliminates the need for multiple products to handle these day to day operational
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Featured Agent (SM) by realtor.com®
Build top-of-mind awareness in your community. Create an online brand and draw attention to your other online marketing efforts. Market to local, regional, and national consumers  Demonstrate your local market area savviness with targeted ads on realtor.com® Optimize your branding Enable lead capture forms and turn your ad into a complete lead generation system. Work with us to match advertising Link to your webpage and offer guide books and home buying and selling resources. Get referrals Our experts will help you with the creative that will drive the results you are looking for. Get recommendations Our experts will help you with the creative that will drive the results you are looking for. Automatic lead capture Top Producer® CRM can be configured to manage your leads more
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Homesnap
Homesnap is the top-rated real estate app in the App Store. Find out why millions of people are using the app that was built for agents and is loved by homebuyers. FOR REAL ESTATE AGENTS Run your business from anywhere Verified agents using Homesnap Pro enjoy features that put the MLS into their phones and help them stay connected with colleagues and clients while on the go, including complete confidential listing information, Rapid CMAs, in-app messaging, Homesnap's Agent Safety Timer, and much more. Be the first to know Custom news feeds and notifications keep you informed in real time. Homesnap's customized news feed is generated from your browsing history and preferred zip codes. That means you'll never miss new listings, price changes or any other relevant market activity. Plus, you can set alerts to be notified of price changes for your favorite
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Web Services
Web services from Onboard Informatics allow your developers to easily integrate their real estate data into your websites and applications through a single interface, without the hassle of bringing the data in-house. This allows users to build out, customize and display the specific real estate information you need on your website, agent portals, or mobile applications.
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Industry News

Out with the Fake, in with the Real with the Latest Realtor.com Campaign
New spots point out the fallacy of fantasy home-buying to demonstrate how realtor.com helps real people find real homes SANTA CLARA, Calif., July 22, 2019 -- Realtor.com, The Home of Home Search, today debuted a new wave of advertising in its nascent "Homes, for the Real of Us" campaign that celebrates the "realness" of home-buying by poking fun at TV-fueled stereotypes and reinforcing that realtor.com® helps real buyers find real homes that meet their real needs. The campaign will run on national broadcast, digital, and social media through October 2019. "There are a lot of fantasies out there when it comes to where you live, but the reality of owning your own home outshines every megamansion, every mountainside retreat, every ultra-modern, minimal abode. It's where you spend time and make memories with the people who matter most in your life," said Andrew Strickman, head of brand and chief creative for realtor.com®. "Our new campaign serves as a humorous reminder to not be discouraged by unattainable stereotypes, and that realtor.com® is here to help you find a real home that matters to you." Created by realtor.com's® agency of record, Huge, Homes, for the Real of Us is built around the concept that real beats the fantasy, and the homes available on the site and its app are the truest representation of what homes are right for the vast majority of searchers rather than what's often seen on reality television and social media. Realtor.com's® latest creative spots double down on the concept, by first presenting viewers with an overly dramatized, over-the-top fantasy home and lifestyle. Viewers are then shown a real person searching for a normal home in a more realistic price range using realtor.com®. Each spot focuses on a different realtor.com® feature that helps the home buyer narrow their search. "Today's world, be it through television shows, celebrities, influencers, or social media, can set some very unreal expectations on what life should be. But people don't live in that unreal world, they live in a very real world with very real needs and especially with very real budgets," said Fede Garcia, global executive creative director at Huge. "With this campaign, we wanted to show them how realtor.com® has the tools to help them find a place that they love because it's exactly what they need." The first of the six new creative spots, titled "Socialites," opens with typical over-the-top reality tv socialites, complaining about the proximity of the next-door mansion. It promptly cuts to a more realistic scene where a much more relatable homebuyer, sipping lemonade rather than white wine, uses the lot size filter to search for her new home with a bit more distance from her annoying next door neighbor. The additional spots in the campaign continue to capitalize on the juxtaposition of extreme, Instagram-perfect, yacht-owning, mansion-living lifestyles of the rich and famous to the reality of what most people want in a home. The newest creative builds on the first wave of the campaign, which launched in April 2019. To view the latest spots including Socialites and House Finders, please visit: https://www.youtube.com/results?search_query=realtor.com About Realtor.com® Realtor.com®, The Home of Home Search, offers an extensive inventory of for-sale and rental listings, and access to information, tools and professional expertise that help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today is the trusted resource for home buyers, sellers and dreamers by making all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com. About Huge Huge, part of Interpublic (IPG), is a global experience agency made up of creatives, designers, technologists, strategists, and data scientists. We help companies become a deeper part of people's lives by creating unified brand experiences that people love. We work with clients such as Google, McDonald's, FCA, Brooks Running, P&G, and others, who are as committed to shaping culture and defining the future as we are. Headquartered in Brooklyn, we currently have more than 1,400 employees working across 13 offices in North America, Latin America, Europe, and Asia. About Interpublic Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include Craft, FCB (Foote, Cone & Belding), FutureBrand, Golin, Huge, Initiative, Jack Morton, MAGNA, McCann, Momentum, MRM//McCann, MullenLowe Group, Octagon, R/GA, UM and Weber Shandwick. Other leading brands include Avrett Free Ginsberg, Campbell Ewald, Carmichael Lynch, Deutsch, Hill Holliday, ID Media and The Martin Agency. For more information, please visit www.interpublic.com.
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U.S. Median Home Prices Reach a New Peak in Q2 2019
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Second Century Ventures Selects Inaugural Commercial Accelerator Class
WASHINGTON (July 18, 2019) -- Second Century Ventures, the strategic investment arm of the National Association of Realtors, announced its first REACH Commercial Class today. REACH is a growth technology accelerator program helping launch companies into the real estate, financial services, banking, home services, and insurance industries. The newest track, REACH Commercial, focuses on accelerating innovative solutions for all aspects of the commercial real estate marketplace. The inaugural REACH Commercial class offers innovation in multifamily housing, vacation rental, lending, listing, smart office planning, and transaction management. "REACH Commercial will leverage an exceptional network of real estate industry professionals, strategic partners, investors, and mentors to increase the depth of the commercial real estate field and further advance our mission to keep REALTORS® at the forefront of the industry," said Bob Goldberg, CEO of the National Association of Realtors®, and President of Second Century Ventures. "We are thrilled to welcome this dynamic group of entrepreneurs revolutionizing the commercial real estate marketplace." The companies chosen for the 2019 REACH Commercial class are: Biproxi: End-to-end transaction platform for commercial real estate practitioners; Coeo: Open data CRE platform that matches brokers and users to their ideal space in seconds; CRE Simple: Integrated commercial real estate lending platform delivering transparency, speed and certainty; LulaFit: Luxury amenity management firm for Class A+ multifamily and commercial office spaces; Trove: Boutique vacation rental service delivering exceptional consumer experiences and maximum value for property owners; Twofold: Smart, zero-footprint furniture and structures for home and office space optimization. "REACH Commercial is uniquely positioned to help launch and accelerate the most promising new technology companies focused on delivering innovation at all levels of the commercial real estate eco-system," said Tyler Thompson, Managing Partner, Second Century Ventures. "The 2019 REACH Commercial class is a remarkable lineup of solutions benefiting property investors, sellers and practitioners alike." REACH Commercial will offer its 2019 class a robust curriculum including mentorship, education, a curated insight panel, exclusive networking opportunities, and significant exposure to the global real estate marketplace. Those chosen for the program have demonstrated solid business models, executable business plans and significant potential to influence our nation's economy. "We have selected six companies for the first REACH Commercial class that are already well on their way to being the market leaders in their spaces. They are changing how we buy and lease properties, live and work in them, and are providing end-to-end industry-changing platforms," said Bob Gillespie, Executive Director, REACH Commercial. "We have an outstanding 2019 class and look forward to helping them achieve exponential growth." REACH is a unique real estate technology accelerator created by Second Century Ventures, a strategic technology investment fund backed by the National Association of Realtors®, which leverages the association's more than 1.3 million members and an unparalleled network of executives within real estate and adjacent industries. The REACH Accelerator program helps technology companies launch into the real estate vertical and its adjacent markets. The program provides education, mentorship and market exposure to one of the world's largest industries. For more on REACH, visit www.narreach.com. The National Association of Realtors® is America's largest trade association, representing more than 1.3 million members involved in all aspects of the residential and commercial real estate industries.
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CoreLogic Special Report: The Role of Housing in the Longest Economic Expansion
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Companies

CINC
CINC (Commissions Inc) is the leading provider of web-based real estate marketing and CRM software for top-producing agents, elite real estate teams, and leading mortgage brokers across North America. The solution includes a consumer facing website that integrates with local MLS data, a complete CRM platform that allows real estate professionals to nurture clients and monitor their business, and lead and team management on the go with the CINC family of
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Homes.com
Homes.com, a division of Dominion Enterprises, is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Over 12 million homebuyers visit Homes.com each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. Homes.com provides premier advertising solutions for real estate professionals reaching active homebuyers. For more information, visit
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Realtors Property Resource® (RPR)
This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered
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Inside Real Estate
Inside Real Estate's Core3 Platform allows agents to utilize all of the latest online technologies in the easiest and most powerful all-in-one marketing tool. Full-Power IDX Home Search, Professional Website, Blogging, Social Media Integration, Facebook Home Search, Search Engine Placement, and high automation all come together into a solution that has agents seeing from 50% - 150% higher results. Inside Real Estate serves individual agents, office and brokerage sites, as well as partnerships with MLS and industry organizations. Is it time for you to unlock the power of online in your business? See more at
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Webinars

Video: Winning With Digital Prospecting
Last week, real estate pros who attended our webinar, "The Game Changer for Real Estate Agents: Winning With Digital Prospecting," discovered what every agent's greatest asset is and how to leverage it. If you missed the webinar, don't worry. We recorded it for you! To learn more, check out the recording below or click through to our notes on the next page.
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Video: iPad Listing Presentations
Yesterday's webinar was our most popular event of our Summer Webinar Series so far (see our previous event here). We can't say we're shocked--the iPad is a favorite tool of agents and attendees got a live demonstration of how to leverage it in a listing presentation. If you missed the webinar, don't worry. We recorded it for you. See the video below to catch up on what you missed:
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Video: Your Clients Are Cheating on You – Learn How to Keep Them from Going Astray
Our Summer Webinar Series keeps marching on (see our previous event here). On Wednesday, we teamed up with Listingbook to learn about a tool that can keep clients loyal--all while offering better data than any consumer search portal! If you missed the webinar, don't worry. We recorded it for you. See the video below to catch up on what you missed:
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Video: How to Market Yourself on Facebook WITHOUT Annoying Your Friends and Family
If you didn't attend our webinar yesterday, you missed a veritable Facebook extravaganza! Realtor® Shaun Nilsson of CityBlast shared his secrets to marketing on Facebook without annoying your friends and family--and stayed overtime to answer the dozens of questions that poured in. It's safe to say that Facebook is a hot topic among agents and brokers, so if you couldn't attend yesterday's event, don't worry--we recorded it for you. Watch the video below to catch up on what you missed and then click through to the next page to claim an exclusive discount for RE Technology readers.
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The Secrets to Email Marketing Success
Last week, agents from across the country joined RE Technology to learn more about a powerful way to stay in touch with their database. In "Power e-Prospecting Made Simple," we talked to three different real estate agents about how they use email newsletters to stay top-of-mind with their sphere of influence. To learn more, check out the recorded webinar below or click through to our notes on the next page.
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