Articles

How to Attract Real Estate Leads on Instagram
How to Grow Your Account and Get Followers After doing the basics and setting the stage for growing your account--converting to a business profile, adding an awesome bio and profile photo, and creating an aesthetic--we have a few more tips for how to gain followers organically on Instagram.
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Top 5 Home Tips to Save Your Clients Money
More and more homeowners and buyers are looking for ways to save on the costs involved in the daily and monthly upkeep of their homes. Realistically, this applies to all of us! This checklist is great to bring with you and provide to your clients to help them plan and meet their goals when purchasing their new home.
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Top 10 Real Estate Podcasts (in Our Opinion)
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Marketing to Millennials
(Or, more aptly titled: Millennials Are People Too) Ah, Millennials. The generation people love to hate on. If we turned marketing conferences and publications into drinking games, Millennial would be the word that was sure to finish us off. Millennials are the generation born between 1981 and 1995-ish (depending on who you ask, these parameters change slightly). They are currently between 24 and 38 years of age, and they are the largest generation on the planet. By 2025, they will make up the majority of the workforce in North America. Millennials are the most racially and ethnically diverse generation—ever. While the number of Baby Boomers grew due to a high number of births post-WWII (hence the name Baby Boomers), Millennial growth has largely been a result of immigration. Fourteen percent of Millennials are first generation, and have strong ties to their roots. Overall, Millennials get a bad rap in the media. Often labeled as entitled, lazy, and unfocused, they have been commonly scoffed at as the "young'uns." But this is the most self-expressive, diverse, and connected generation we've ever seen. They have grown up with unprecedented access to the Internet, real-time data, on-demand communication, and far-reaching crowdsourcing abilities. And despite their high student loan debt, they also make up 45% of mortgages in the US in 2018, and are estimated to be at their peak of homebuying in 2020. That's right, Millennials are buying homes. Lots of them. People under the age of 36 make up more than half of the homebuyers in North America currently. So, what do we know about their expectations of Realtors? Of particular interest is what does that mean for us and the way we market to them? Let's look at three key reminders when it comes to marketing to this generation. You have to be available According to a recent NAR survey, 92% of Millennials use a Realtor to buy or sell, which makes them more likely to use an agent than any other generation. And when using a Realtor, they are more likely to keep in touch, communicate more frequently, and recommend their Realtor to others. This is the upside of expressive, well-connected crowd sourcers! The key is to recognize that Millennials are people too. But they are people with high expectations regarding communication. They are always available, so they expect you will be as well. And not always in the traditional sense. They are more likely to text you or use social media messaging than to phone you or use voicemail, so you will need to adjust your calls to action accordingly. You have to be easy to find Google tells us that the average buyer or seller searches for up to 90 days before contacting an agent. And they aren't searching like the generations before them. Millennials are driving the mobile vs. desktop trend, and newsflash – desktops aren't winning. Just four years ago, NAR found that 50% of homebuyers found their future purchase via mobile device. Those numbers are now at least 10 points higher. Search is not only becoming more mobile, it's becoming more diverse. Your Millennial clients are as likely to find you on social media or via sites like Yelp as they are to find you via your website – if not more. You need to diversify your presence to keep up. You have to give them what they want For a generation that has always had the Internet at their fingertips – data is low hanging fruit. What they want is an immersive and engaging experience, as well as the explanation as to why it matters to them. This generation grew up on video games and YouTube, so it's no surprise that they expect interactive digital marketing like 3D virtual tours, floor plans, room measurements, and professional photography. It's not enough to tell them something, we need to find ways to show them what it would be like to live there. You have to adapt more quickly For Millennials, change is normal. The number of tech changes in the past 20 years have been massive, swift, and life-changing. This generation laughs at the idea of faxing something and asks questions like, "Can't we just e-transfer the deposit to you?" Learning to adapt our messaging and communication methods faster and more seamlessly will be key to serving these veterans of change. Millennials aren't the enemy – they are the future. Their desire for expertise instead of just information will push the entire industry forward and upward. We each have a huge opportunity to grow our business by embracing Millennials and adapting our marketing strategies to meet their needs. (Besides, we'll be on our way to shining the spotlight at an entirely new generation of young'uns soon… Gen Z is coming!) Brought to you by Sara Penny, Communications and Marketing Manager at Planitar Inc. the makers of iGUIDE®. Follow the link for more information on how iGUIDE provides all the property dimensions and listing details that your clients demand.    
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Products

Form Simplicity Document Management
Form Simplicity is a web-based transaction solution that provides an end-to-end online real estate forms process to its users for expediting transactions while eliminating the need for paper process.  Users have the ability to quickly print out a form and go, or create a web-based transaction. Transactions may also automated through preset 'data populated' packages which utilize the MLS data import feature. A synchronization feature also allows users to type information in one field for it to automatically update the same fields on all forms within a transaction. Form Simplicity allows you to easily manage your forms as all are internet accessible which can be quickly e-mailed or downloaded. Other features include: Seamlessly develop groups of forms and files for transactions Print blank forms without creating a transaction Integrate and add your own customized documents Reduce typing through one-of-a-kind auto population features Receive big cost savings for REALTOR® associations and real estate
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Virtual Tours by VirtualTourCafe
VirtualToursCafe provides virtual tours to real estate professionals to help market and display their listings in an attractive way to gain traction with online home buyers. Agents can choose from a number of templates and be able to display these virtual tours online in high definition. Features include: Full-screen high definition (HD) virtual tours Choose from 12 templates with different color schemes. Customize by choosing from Virtual Tour Café’s large list of national brokerage logos and banners or upload their own logos or banners. Slide show with SlideShowEditor™- Virtual Tour Cafe provides a slide show software solution that enables agents to edit their virtual tours online with drag-n-drop technology, change contrast, brightness, titles and more Panorama Editor- An agent can create a virtual walk-through of a property by adding a custom Hot Spot in any tour to link to another tour. This allows agents to lead their viewers from the living room to the pool area or into the master suite Personal branding of virtual tours Personal website with unique URL – ex. www.virtualtourcafe/johndoe Social networking of virtual tours Virtual tour syndication including REALTOR.com® MLS/IDX compliant Automated weekly hit reports to disclose the online traffic statistics for each virtual tour Virtual Tour CD or DVD for marketing materials Free hosting Maps and aerial views Narration and background music Floor Plans – Agents can also upload floor plans and create Hot Spots to connect their Floor Plans to the virtual tour panorama or image Panorama Stitching Software Available – Create 360 degree or partial panorama images with desktop software at a discounted rate Free Technical Support and
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Featured Homes (SM) by realtor.com®
Secure one of the most visible and exclusive positions for YOUR listings. What Featured Homes(SM) can do for you: Prominent callouts Help you grab the attention of buyers looking for a specific property type. Attract more buyers More visibility for your listings and more inquires to you. Help generate more interest                Move your listings to the front of the line in a highly visible position. The ultimate listing tool Show potential home seller clients how your exclusive marketing will more their home to the top of the Search Results Page. Create more visibility For you, and for the marketing you provide to clients. Your homes seen first Feature Homes(SM) are seen at the top of the Search Results Page, then seen again when the consumer clicks “next.” Capture market share Display your listings and the marketing you provide your home seller clients by securing zip codes in your preferred farming
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RPR Mobile
RPR Mobile™, the property research app exclusively for REALTORS®, combines the power of your phone with the strength of RPR. Easily search properties, create and send branded reports, and view local market statistics, anytime,
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Industry News

After Amazon HQ2: New York and D.C. Offer a Tale of Two Housing Markets
Arlington, Va. housing market continues to surge while Manhattan has cooled off SANTA CLARA, Calif., May 23, 2019 -- Being named an Amazon HQ2 winner has resulted in dramatically different outcomes for the Arlington, Va. and Manhattan, N.Y. housing markets, according to a recent realtor.com analysis released today. Although the initial announcement instantly fueled the housing markets in both cities, Amazon's later decision to pull out of Queens, N.Y., has cooled the Manhattan market, while Arlington continues to remain hot. Immediately following the November announcement, home sales in both cities jumped 50 percent year-over-year, but their similarities ended there. To date, Arlington has seen six-figure (17 percent) median list price growth of $110,000 and a more than 40 percent drop in inventory, while Manhattan has had a comparatively meager price increase of less than 3 percent growth of $40,000, and a 3 percent decrease in inventory. Another difference is the metros' geographical impact. News of the Arlington headquarters prompted a flurry of activity in the area closest to the new headquarters, but the Queens headquarters spurred growth across the bridge in Manhattan, likely due to anticipated high salaries from Amazon. "With a household name as big as Amazon moving into Arlington's backyard, we expected that home prices were going to increase, but because the number of homes for sale is not keeping up with demand, the price growth we've witnessed so far in both the mid-market and luxury sector has been dramatic," said Danielle Hale, realtor.com®'s chief economist. "Meanwhile, Manhattan's housing market, which boomed in November following the announcement, has cooled off after Amazon decided to pull out of the city." Amazon Effect Increases Home Prices At the time of Amazon's HQ2 announcement in November 2018, Arlington's median home price was $640,000. The median home price in the area has sky-rocketed since then, increasing by a whopping $110,000 or 17.3 percent to $750,000 in April. Comparatively, over the same time frame, the national median list price has only increased $17,000 or 5.5 percent. Conversely, the typical Manhattan home list price was $1.65 million in November. Since the time of the announcement and subsequent pulling out, Manhattan's median list price has increased a pedestrian 2.4 percent to $1.69 million. Sales Surge and Inventory Drops Following Announcement Even as prices are skyrocketing, Arlington's inventory reveals a market that's unable to keep up with the overwhelming demand. According to realtor.com®'s April inventory data, after sales surged, the number of active listings was down 48.2 percent, to less than 400 listings -- a massive year-over-year drop in inventory. Meanwhile in Manhattan, the housing market responded similarly in the early stages, but changed following Amazon's reversal. Initially, after the announcement in November, home sales jumped 52.1 percent year-over-year -- a night and day difference from the 0.7 percent increase Manhattan saw the previous month in October. In February, Manhattan home sales were up 11 percent year-over-year, a healthy increase, but still significantly lower than the area's initial response. In November, Manhattan had 8,275 active listings available for sale. That number dropped to 8,015 in February. Even though more homes were scooped up in Manhattan than in Arlington, it resulted in a much less noticeable, 3.1 percent decrease. Buyers Expand Their Search Area to Find a Home As the number of listings in Arlington dwindles, buyers are broadening their searches to surrounding markets. The number of active listings in the Northern Virginia area fell 22.5 percent since April 2018, and half of all homes sold rapidly in under 34 days. Meanwhile, median list prices were up 2.3 percent year-over-year, and reached $545,000 in April. Amazon's Impact Extends Into Luxury Sector While Arlington's mid-market is thriving, its luxury sector is faring even better. Luxury asking prices in Arlington -- the top 5 percent of home prices -- reached $2.4 million in April, up 22.1 percent year-over-year. At the same time, sales of million-dollar homes increased by 34.8 percent, according to realtor.com®'s most recent sales data. Similarly, luxury prices in the surrounding area of Northern Virginia reached $1.6 million, up 10.5 percent year-over-year, while sales of million-dollar homes increased by 45.7 percent. About realtor.com® Realtor.com®, The Home of Home Search®, offers the most MLS-listed for-sale listings among national real estate portals, and access to information, tools and professional expertise that help people move confidently through every step of their home journey. Through its Opcity platform, realtor.com® uses data science and machine learning to connect consumers with a real estate professional based on their specific buying and selling needs. Realtor.com®pioneered the world of digital real estate 20 years ago, and today is a trusted resource for home buyers, sellers and dreamers by making all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
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NAR Signs 100th Bilateral Partner; Increases Global Network
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Existing-Home Sales Inch Back 0.4% in April
WASHINGTON (May 21, 2019) – Existing-home sales saw a minor decline in April, continuing March's drop in sales, according to the National Association of Realtors®. Two of the four major U.S. regions saw a slight dip in sales, while the West saw growth and the Midwest essentially bore no changes last month. Total existing-home sales, completed transactions that include single-family homes, townhomes, condominiums and co-ops, fell 0.4% from March to a seasonally adjusted annual rate of 5.19 million in April. Total sales are down 4.4% from a year ago (5.43 million in April 2018). Lawrence Yun, NAR's chief economist, said he is not overly concerned about the 0.4% dip in sales and expects moderate growth very soon. "First, we are seeing historically low mortgage rates combined with a pent-up demand to buy, so buyers will look to take advantage of these conditions," he said. "Also, job creation is improving, causing wage growth to align with home price growth, which helps affordability and will help spur more home sales." The median existing-home price for all housing types in April was $267,300, up 3.6% from April 2018 ($257,900). April's price increase marks the 86th straight month of year-over-year gains. Total housing inventory at the end of April increased to 1.83 million, up from 1.67 million existing homes available for sale in March and a 1.7% increase from 1.80 million a year ago. Unsold inventory is at a 4.2-month supply at the current sales pace, up from 3.8 months in March and up from 4.0 months in April 2018. "We see that the inventory totals have steadily improved, and will provide more choices for those looking to buy a home," Yun said. He notes that sellers have to realize that price growth has moderated. "When placing their home on the market, home sellers need to be very realistic and aware of the current conditions." Properties remained on the market for an average of 24 days in April, down from 36 days in March and down from 26 days a year ago. Fifty-three percent of homes sold in April were on the market for less than a month. Yun says that college student debt continues to hinder millennial homebuyers. "Given the record high job openings in the construction sector, some may want to take a gap year to work there and save, and thereby lessen the student debt burden." Realtor.com®'s Market Hotness Index, measuring time-on-the-market data and listing views per property, revealed that the hottest metro areas in April were Boston-Cambridge-Newton, Mass.; Lafayette-West Lafayette, Ind.; Spokane-Spokane Valley, Wash.; Columbus, Ohio; and Sacramento--Roseville--Arden-Arcade, Calif. According to Freddie Mac, the average commitment rate for a 30-year, conventional, fixed-rate mortgage decreased to 4.14% in April from 4.27% in March. The average commitment rate across all of 2018 was 4.54%. "I think the market had a bit of a slow start in the Fall, but Realtors® all over the country have been telling me that April was a nice rebound. We're hopeful and expect that this will continue heading into the summer," said NAR President John Smaby, a second-generation Realtor® from Edina, Minnesota and broker at Edina Realty. "Homes over the last month sold quickly, which is not only a win-win for buyers and sellers, but it's also great for the real estate industry." First-time buyers were responsible for 32% of sales in April, down from the 33% reported last month and one year ago. NAR's 2018 Profile of Home Buyers and Sellers—released in late 2018—revealed that the annual share of first-time buyers was 33%. All-cash sales accounted for 20% of transactions in April, down from March and a year ago (21% in both cases). Individual investors, who account for many cash sales, purchased 16% of homes in April, down from March's 18%, but up from a year ago (14%). Distressed sales—foreclosures and short sales—represented 3% of sales in April, equal to the 3% in March and down from 4% in April 2018. One percent of April 2019 sales were short sales. Single-family and Condo/Co-op Sales Single-family home sales sat at a seasonally adjusted annual rate of 4.62 million in April, down from 4.67 million in March and down 4.0% from 4.81 million a year ago. The median existing single-family home price was $269,300 in April, up 3.7% from April 2018. Existing condominium and co-op sales were recorded at a seasonally adjusted annual rate of 570,000 units in April, up 5.6% from the prior month and down 8.1% from a year ago. The median existing condo price was $251,000 in April, which is up 3.4% from a year ago. Regional Breakdown April existing-home sales numbers in the Northeast decreased 4.5% to an annual rate of 640,000, 4.5% below a year ago. The median price in the Northeast was $277,700, up 0.9% from April 2018. In the Midwest, existing-home sales saw relatively no percentage change from the month prior, as the annual rate remained 1.17 million, which is 7.9% below April 2018 levels. The median price in the Midwest was $210,500, an increase of 5.5% from a year ago. Existing-home sales in the South modestly dropped 0.4% to an annual rate of 2.27 million in April, down 1.7% from a year ago. The median price in the South was $236,800, up 4.4% from a year ago. Existing-home sales in the West grew 1.8% to an annual rate of 1.11 million in April, 5.9% below a year ago. The median price in the West was $395,100, up 1.3% from April 2018. The National Association of Realtors® is America's largest trade association, representing more than 1.3 million members involved in all aspects of the residential and commercial real estate industries.
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PlanOmatic Expands Tech Capabilities and 3D Services with Walkthrough Acquisition
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Companies

realtor.com®
realtor.com®, where the world shops for real estate online, is operated by Move, Inc., (Nasdaq: MOVE) and is the official Web site of the National Association of REALTORS®., realtor.com® currently offers potential homebuyers access to nearly four million property listings, as well as the most brokers and agents. It also provides REALTORS® and the home sellers they represent with the Internet's largest real estate marketplace, where real estate consumers spend more time searching than any other comparable real estate site. Agents and companies have the power to customize realtor.com® resources to maximize their brand and
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CRS Data (Courthouse Retrieval System)
With an in-house team dedicated to collecting, converting, updating and verifying the data available through our robust suites, you can make confident decisions that optimize performance, increase revenue and enhance customer experience. Put the power of intelligent data in your hands with CRS
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Inside Real Estate
Inside Real Estate's Core3 Platform allows agents to utilize all of the latest online technologies in the easiest and most powerful all-in-one marketing tool. Full-Power IDX Home Search, Professional Website, Blogging, Social Media Integration, Facebook Home Search, Search Engine Placement, and high automation all come together into a solution that has agents seeing from 50% - 150% higher results. Inside Real Estate serves individual agents, office and brokerage sites, as well as partnerships with MLS and industry organizations. Is it time for you to unlock the power of online in your business? See more at
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Homes.com
Homes.com, a division of Dominion Enterprises, is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Over 12 million homebuyers visit Homes.com each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. Homes.com provides premier advertising solutions for real estate professionals reaching active homebuyers. For more information, visit
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Webinars

Video: Winning With Digital Prospecting
Last week, real estate pros who attended our webinar, "The Game Changer for Real Estate Agents: Winning With Digital Prospecting," discovered what every agent's greatest asset is and how to leverage it. If you missed the webinar, don't worry. We recorded it for you! To learn more, check out the recording below or click through to our notes on the next page.
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Video: iPad Listing Presentations
Yesterday's webinar was our most popular event of our Summer Webinar Series so far (see our previous event here). We can't say we're shocked--the iPad is a favorite tool of agents and attendees got a live demonstration of how to leverage it in a listing presentation. If you missed the webinar, don't worry. We recorded it for you. See the video below to catch up on what you missed:
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Video: Your Clients Are Cheating on You – Learn How to Keep Them from Going Astray
Our Summer Webinar Series keeps marching on (see our previous event here). On Wednesday, we teamed up with Listingbook to learn about a tool that can keep clients loyal--all while offering better data than any consumer search portal! If you missed the webinar, don't worry. We recorded it for you. See the video below to catch up on what you missed:
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Video: How to Market Yourself on Facebook WITHOUT Annoying Your Friends and Family
If you didn't attend our webinar yesterday, you missed a veritable Facebook extravaganza! Realtor® Shaun Nilsson of CityBlast shared his secrets to marketing on Facebook without annoying your friends and family--and stayed overtime to answer the dozens of questions that poured in. It's safe to say that Facebook is a hot topic among agents and brokers, so if you couldn't attend yesterday's event, don't worry--we recorded it for you. Watch the video below to catch up on what you missed and then click through to the next page to claim an exclusive discount for RE Technology readers.
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The Secrets to Email Marketing Success
Last week, agents from across the country joined RE Technology to learn more about a powerful way to stay in touch with their database. In "Power e-Prospecting Made Simple," we talked to three different real estate agents about how they use email newsletters to stay top-of-mind with their sphere of influence. To learn more, check out the recorded webinar below or click through to our notes on the next page.
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