Articles

Generating and Keeping Clients with Cloud CMA + Homebeat
Tuesday, April 7, 2020 at 11:00 AM PDT Learn how to automatically stay top-of-mind with past clients and leads with Cloud CMA and Homebeat. Register now!
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5 Steps to Getting Back in Business (Once Everything is Back in Business)
While at this time, you may be confused, overwhelmed, and worried, just know that things will go back to normal. This also applies to your real estate business. Hopefully, you have used this time to take care of yourself, spend time with family, and work on the things you have been putting off to the side. This can also relate to your real estate business! We are approaching the busy season for real estate. While whether or not we are going to work anytime soon is still in question, here's how to ensure that when you do go back to work, you're not overwhelmed and ready to start things off on the right foot:
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So You Want to Generate Leads...
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Making the Most of RPR During COVID-19
Every Tuesday in April 2020 at 11:00 AM PDT These are challenging times for REALTORS. COVID-19 is affecting every aspect of our lives, including your real estate business. Let us help you continue to serve your clients and customers by making the most of RPR's tools and features. Each Tuesday in April, we'll share a few tips and tricks to help you make the most of RPR during the coronavirus outbreak. While we all try to flatten the coronavirus curve, we want you to stay ahead of the real estate curve! Sharing RPR reports on social media, checking in on past clients, and conducting virtual open houses are just a few tips we will share with you. While you are quarantining at home, set aside a little "social distancing" time and join us for our 20-minute Tuesday series. Register now!
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Products

Social Impact by Homes.com
  Homes.com introduces Social Impact, an easy way to manage all aspects of your online presence from Facebook posts to online reviews. This suite offers several features to help market yourself through social platforms including: Social Broadcaster:  Create posts for your social networks including listings and open houses all from a single login. Keep your friends and followers updated by posting directly to Facebook, Twitter, LinkedIn, and Homes Connect Website. You can also set up auto-posts for new listings, open houses, and price reductions as well. Social Broadcaster has a mobile application available (iOs & Android) so you can update on-the-go! Social Wall:  Automatically have your Facebook, Twitter, and LinkedIn updates post directly to your webiste. You can also display new listings, update for price reductions, and post open houses as soon as they are created - with updates 24 hours before they are set to occur. Reputation Manager:  Expand your brand's visibility to ensure you are found online when searched for, and also monitor your reputation, social marketing efforts, and more. Reputation Manager will help increase your online visibility by making sure you turn up in search engines like Google, Bing, Yelp!, and other business directories. You can also receive real-time alerts when your brand is mentioned so that you can promote or address comments accordingly. Reports can also be created that compile all alinstances of your business appearing online in one convenient place, eliminating the need to visit dozens of separate sites. Concierge Service: Provides your own social media assistant to amange your social media efforts including setting up accounts and creating posts, developing local content for articles, and producing local
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DeltaNET 6
DeltaNET 6 redefines automation and innovation for the real estate industry. Sales associates are the lifeblood of any real estate firm and the driving force behind DeltaNET 6. DeltaNET 6 looks good and is easy to use. “Hot topic” tools for CRM and marketing are right up front with easy-to-understand names and colorful buttons recognizable at a glance. We organized DeltaNET 6 in a way that makes sense to associates. To-do lists take only a few clicks to complete. DeltaNET 6 is perfect for sales associates who are on-the-go: Run your office from anywhere, all with your smartphone. Connect with clients 24/7 with emails, text messages, and phone calls. Track their online activity and be ready to engage when they’re ready to act using DeltaNET 6 lead scoring and behavior
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Market Snapshot®
Provide your clients with accurate, real-time MLS data that matters. Market Snapshot® syncs with nearly every MLS, with most updated every 15 minutes, so our trend reports are the truest representations of market activity in your clients’ areas of interest.Within moments, your clients are notified of new listings, price changes and sales as they happen – not when they’re updated on public records. Your clients will have the freshest MLS data right at their
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realtor.com®
Realtor.com® is real estate’s most comprehensive online and mobile destination, helping connect consumers with properties and local professionals that can help. The complete set of solutions are designed to help agents connect with buyers and sellers, follow-up, and ultimately assist them to the point of closing. Visit marketing.realtor.com to learn more about the products and services currently
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Industry News

Redfin Reports How U.S. Cities Will Fare in the Coronavirus Recession
Affordable homes and low exposure to volatile industries should help some metros weather the storm SEATTLE, March 31, 2020 -- Affordable East Coast and Midwest cities have the lowest overall economic risk in the 2020 recession that began in March, according to a new report from Redfin, the technology-powered real estate brokerage. The one-two punch of the coronavirus (COVID-19) and an oil price war between Saudi Arabia and Russia has rapidly brought to reality a possibility that seemed remote just a few months ago, but the impact in the real estate market is likely to be short-lived and much less extreme than the 2008 Great Recession. Rochester, Hartford, and Raleigh have the lowest overall economic risk in this recession, while Los Angeles, Miami, and San Diego have the highest risk, based on a late March 2020 analysis by Redfin economists. Housing is Well Positioned to Weather This Storm Because the housing market was strong going into the 2020 recession, there's currently no reason to expect a major crash in home prices. In fact, the driving factors for this 2020 recession are unrelated to real estate, which is just one of the reasons at this time Redfin believes fallout in the U.S. real estate market will be mild, and nowhere near the catastrophe of the 2008 Great Recession. "The housing market came into this turmoil in a strong position, with a very low supply of homes for sale and record levels of home equity," said Redfin lead economist Taylor Marr. "Home equity can function as a rainy day fund. Homeowners can weather a storm of falling home values without the pressure to walk away from their home. They can also better handle a loss of income if they can tap into their equity with a home equity line of credit (HELOC). This stabilizes the market, preventing an influx of supply from foreclosures, which would further cause prices to fall in a vicious cycle. Additional government support provided through the stimulus bill CARES Act and a moratorium on foreclosures can also prevent a falling out during this pandemic." To evaluate the potential impact of the 2020 recession on the local economies of the 49 largest U.S. cities, Redfin analyzed a variety of general factors, as well as some specific to this recession, such as rates of leisure and hospitality employment, debt-to-income ratios, number coronavirus cases and air transportation employment. Metros With Lowest Economic Risk in the Coronavirus 2020 Recession High Debt, High Density and Expensive Housing Make Some Cities More Susceptible While many cities are expected to weather the 2020 recession, some will be harder hit than others. Because the impacts on other, non-housing sectors of the economy, especially employment, are likely to be very large, some metro areas face a greater economic risk during the 2020 recession. Those that are hit the hardest overall are also likely to be more at risk of a real estate downturn. "Some cities have factors that make them more susceptible to losing their footing and are likely to be hard hit," continued Marr. "Amidst rapidly rising layoffs, it will be especially difficult to sell a home in these markets, and yet buyers will likely find limited options as sellers delay listing, leaving the housing market in a standstill. Federal support will help cushion the fall, but in these areas it will take significantly longer to recover." The cities most likely to face economic risk tend to be those with high home prices, high levels of personal debt, and large numbers of people employed in the hospitality industry, which applies to most of the big cities in the West. San Jose (48.4%) is the only metro area in the West with a recession risk score below 50%. The metro area with the highest risk of economic damage during this coronavirus recession is Los Angeles, with an overall score of 77.6%, followed by Miami (76.8%) and San Diego (75.2%). Chicago and Denver stand out as unusual among the 10 metros at greatest risk as, unlike most others on the list, neither is a typical "boom-bust" town. Both have relatively high population density, large employment bases in air transportation and a large rate of existing coronavirus cases, which drove up their overall risk scores. To read the full report, complete with metro rankings and methodology, please click here About Redfin Redfin is a technology-powered real estate brokerage, combining its own full-service agents with modern technology to redefine real estate in the consumer's favor. Founded by software engineers, Redfin has the country's #1 brokerage website and offers a host of online tools to consumers, including the Redfin Estimate, the automated home-value estimate with the industry's lowest published error rate for listed homes. Homebuyers and sellers enjoy a full-service, technology-powered experience from Redfin real estate agents, while saving thousands in commissions. Redfin serves more than 90 major metro areas across the U.S. and Canada. The company has helped customers buy or sell homes worth more than $115 billion.
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NAR Relaunches 'Right Tools, Right Now' to Help Realtors Face Coronavirus's Impacts
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Happy Grasshopper Announces Free Content for Every REALTOR
SAFETY HARBOR, FLA. - (March 26, 2020) -- Dan Stewart, CEO of Happy Grasshopper, today announced the creation of free messaging content for all real estate agents, teams and brokers, whether or not they are HG members. The new program is called "HG Free." "Our mission – to connect the world in conversation – has never been more important," Stewart said. "In this unprecedented time of social distancing, we must continue to hold conversations with one another through the communication media available to us. For our largest client base – real estate agents, teams, brokers, and franchises – staying in touch with leads, their sphere of influence, current and past clients and others is always important. Today, in the face of this world-wide, self-quarantining pandemic, it is crucial." Stewart noted that the free content Happy Grasshopper has created includes email and text messaging, voicemail drops, and social media messaging. "Every real estate entity will have access to this content, which they can copy, paste, edit and send to their database through Happy Grasshopper or their own system." "The real estate industry has been very good to us," Stewart added. "We value the relationships we've built in the real estate industry throughout North America. So, when times become uncertain, we want everyone to know that we are here for them, continuing to provide more and better services every day." Above: Happy Grasshopper Home Page about HG Free Content. "Many are fearful of what will happen to their businesses. Fear can be paralyzing. However, the worst course of action is inaction. We're providing an opportunity for everyone in real estate to be proactive. We will get through this, and those who continue to communicate and converse with the people in their databases are the ones who will emerge stronger than ever." A look at the Free Email Message Page for Real Estate Agents inside HG Free. Happy Grasshopper is a company that helps people initiate and foster conversations with prospects, customers, and others through a variety of media. Dan Stewart is available for media interviews, contact Brian Rayl for scheduling. Happy Grasshopper Home page: https://happygrasshopper.com/
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NAR Survey Finds Nearly Half of Realtors Say Home Buyer Interest Has Decreased Due to the Coronavirus Outbreak
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Companies

RE Technology Inc.
Take a strategically targeted, vertical reach deep into the agent/broker audience across the country, with one campaign across the RETechnology.com MLS Platform! Nearly 75% of all REALTORS® now have access to RETechnology.com Position your company in front of thousands of agents and brokers on a daily basis. RETechnology.com is integrated inside the MLS systems across the country as an ongoing resource for technology news, articles, and product
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CRS Data (Courthouse Retrieval System)
With an in-house team dedicated to collecting, converting, updating and verifying the data available through our robust suites, you can make confident decisions that optimize performance, increase revenue and enhance customer experience. Put the power of intelligent data in your hands with CRS
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Homes.com
Homes.com, a division of Dominion Enterprises, is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Over 12 million homebuyers visit Homes.com each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. Homes.com provides premier advertising solutions for real estate professionals reaching active homebuyers. For more information, visit
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Buffini & Company
For more than 21 years, the mission of Buffini & Company has been to impact and improve the lives of people through sharing its unique and highly-effective lead generation system, and comprehensive business coaching and training programs. To date, the company has helped more than 3 million people in 37 countries improve their business, increase their net profit and enhance their quality of life. Why Buffini & Company? Learn
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Webinars

WATCH: Are You Undisruptable?
As technology progresses, more real estate agents are worrying about being disrupted or being made irrelevant. We've got good news, however: this is not inevitable. In fact, agents who understand their role in the marketplace will never be forced out of the industry by technology. That role? Providing great customer service. Lots of agents get bogged down in the transaction, thinking that's their main role. Instead, what clients really need is someone who understands their home buying or selling experience. Agents who understand this are the ones who are undisruptable. So what does it take to become an "undisruptable" agent? That's what we explored in a webinar this week. Find out more in the recording below: Webinar Guests Shelley Zavitz, Broker, Hasson Company Realtors, Author of Your First 365 Days in Real Estate Laurie Weston Davis, Broker/Owner of BHGRE Lifestyle Property Partners, VP of Industry Relations at RateMyAgent Mark Armstrong, CEO and Co-founder of RateMyAgent Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 2:18 - Mark Armstrong talks about the importance of customer service in being undisruptable, and explains how RateMyAgent can help. 4:34 - Mark talks about agents' fear of online reviews, especially anonymous negative ones, and how positive reviews can be a powerful tool. 7:24 - Why text-based reviews are limited in their power, and how enhanced reviews with verified data and by verified clients are much more impactful. 8:51 - The ways in which enhanced, verified client testimonials can be used to promote your business. 11:50 - 90-second video clip on what it means to be "undisruptable." 13:30 - Mark talks about what it means to be undisruptable. 15:26 - Laurie Weston Davis and Shelley Zavitz share what it means to them to be undisruptable. 18:50 - What are the traits of an undisruptable agent? 26:34 - Is technology going to disrupt the role of the real estate agent? 31:58 - Should technology be a creator or an accelerator? 40:12 - What role does RateMyAgent play with an undisruptable agent? 45:00 - Question and answer segment. 1:01:45 - Giveaway of copies of Shelley Zavitz's book, Your First 365 Days in Real Estate Next Steps Learn more about RateMyAgent on their website Activate your RateMyAgent profile Buy a copy of Shelley Zavitz's book, Your First 365 Days in Real Estate, on Amazon
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WATCH: Make 2020 Your Best Year Ever with the Best CRM
2019 is winding down and that means it's that time of year: New Year's resolution season. Whatever your specific goals are for your business in 2020, one thing is certain--you're going to need a plan to get there. In a recent webinar, we helped agents do just that. Special guest Shannon McGee of IXACT Contact shared an 11-item checklist for changing your business game in 2020. Shannon ran us through each item on the list and even gave us a brief demo of features in IXACT Contact's real estate CRM that can help you achieve that objective. So if you're looking to make the year ahead your strongest one yet, tune in to the webinar recording below to find out the actions you can take to achieve all your goals in 2020. Webinar Guests Shannon McGee, Sales Director, IXACT Contact Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the webinar topic and guest. 1:59 - Shannon McGee outlines the objectives of the webinar and what a CRM is, what it can do for your business, and how real estate CRM IXACT Contact can help. 7:13 - Shannon shares an 11-point "wish list" for changing your business game. 7:40 - #1: Get my contact list organized. 12:05 - #2: Never again miss the opportunity to follow up with a prospect or past client. 16:53 - #3: Automate my lead capture, nurture, and conversion. 18:22 - #4: Stay in control and have better management of my business pipeline. 21:03 - #5: Become an email and text marketing superstar. 29:15 - #6: Go mobile! 30:30 - #7: Develop your online presence. 35:08 - #8: Turn my social media marketing into a lead-gen machine. 37:58 - #9: Get more referrals and repeat business. 39:57 - #10: Stay organized and in control of your business. 40:08 - #11: Set business goals and achieve them. 45:37 - Shannon talks about IXACT Contact's Concierge service that gets you up and running with no heavy lifting on your part. 48:41 - Shannon reveals an exclusive offer for RE Technology readers. 49:12 - Question and answer segment. A Special Offer for RE Technology Readers For a limited time, RE Technology readers can get an extended free trial of IXACT Contact. Claim your FREE 60-day trial at www.ixactcontact.com/RETECH. Next Steps Learn more about IXACT Contact on their website Claim your 60-day FREE trial here: ixactcontact.com/RETECH
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WATCH: Do You Fear Anonymous Reviews? Take Back Control
The experience of buying or selling a home carries a lot of emotional weight for consumers. Sometimes these strong emotions come out in online reviews in both positive and negative ways. Whatever the tone or the of the reviews you receive, one thing is certain: online reviews of your service or going to happen whether you like it or not. So how can you stay in control of your online reputation? That's a discussion we had during a recent webinar with a panel of active Realtors and industry professionals. Watch the recorded webinar below to find out how you can take advantage of online reviews—and ensure that only real reviews from your real clients impact your professional reputation. Webinar Guests Ashley Young, Realtor, Keller Williams Realty Laurie Davis, Broker/Owner of BHGRE Lifestyle Property Partners, VP of Industry Relations at RateMyAgent Mark Armstrong, CEO and Co-founder of RateMyAgent Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 2:15 - Marilyn shares a WAV Group real estate consumer survey on the importance of online ratings. 4:42 - Mark Armstrong takes over and talks about how emotional buying/selling a home is for consumers. He shows us a negative agent review and the agent's response to it. 8:05 - Next, Mark displays a review from a consumer that "loves" their agent. 8:50 - Mark demonstrates how RateMyAgent takes your agent reviews and links it to the real estate transaction so that you can use those reviews as a marketing tool. 11:27 - Ideas on how you can leverage reviews reviews from your clients—on social media, in email marketing or in digital ads. 12:06 - What is RateMyAgent? 13:55 - First in a series of questions for panelists Ashley Young and Laurie Davis. Do you fear reviews? How has your opinion of reviews changed in the last three years? 22:40 - What are you doing with your reviews after you've collected them? 32:08 - What are the elements that make up a marketable or portable review? 41:25 - What results have you gotten from promoting verified reviews? 50:04 - How do you prepare clients for receiving a request for a review to get a better response rate? 54:00 - Question and answer segment. Next Steps Learn more about RateMyAgent on their website Register for our next webinar, Growing the real estate client relationship: Connecting opportunity, community and reality capture
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WATCH: Data Driven Tips to Generate, Convert and Close Your Leads
Pop quiz! A buyer is interested in a home. Who is going to convert them? Is it: The listing agent The website the consumer found the home on The first agent they hear from The data points to "C." According NAR research, 68% of buyers only interview one real estate agent. So what does that mean for you? "We know that speed is critical, but this data here shows that you need to be fast and you need to be first," said Joe Sesso, author of the books Secrets of Top Selling Agents and The Foreclosure Revolution, as well as a Realtor, real estate investor, national speaker and trainer. Joe was our guest during a recent webinar—a special "Secrets of Top Selling Agents" event for RE Technology readers. He not only shared techniques, tips, and tricks to beat your competition to the first contact, but he also outlined some of the new lead generation models—like iBuyers and referral networks—that are pushing their way onto the real estate scene. Webinar attendees got in-depth insight into three resources and strategies for leveling the playing field and generating your own leads. Want to get these insights for yourself? Watch the recorded webinar below! Webinar Guests Joe Sesso, Executive Director of Sales at Homes.com, Realtor, real estate author, speaker, trainer, and investor Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 1:25 - Joe Sesso talks about how "speed to lead" is critical to lead conversion. 3:25 - Joe offers an overview of the Referral Network lead gen model. 5:40 - Joe outlines the iBuyer lead gen model. 8:19 - Three ways to own your leads. 11:56 - Resource #1: Lead generation sources 22:38 - Resource #2: Lead conversion strategy 35:07 - Resource #3: Your website 53:35 - The keys to beating your competition every time. 54:15 - How to fill your pipeline with more leads from other peoples' listings. 55:50 - How to get a free SEO website audit from Homes.com. 56:35 - Question and answer segment. Next Steps Learn more about Homes.com Local Connect Claim your free website SEO audit by contacting [email protected] Register for our next webinar, Do you fear anonymous reviews? Take back control of your online profile today.
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WATCH: Growing Your Brand with a Real Estate CRM
There are a lot of misconceptions about what a brand is. For starters, it's not your logo or your website design. So what is a personal real estate brand and your can you build yours? That's what we explored in a webinar last week. A brand is, first and foremost, all about how you can serve your clients and sphere of influence. "The more you have a regular, consistent flow of communication, education, insight, counsel that you provide to your sphere, the better your own personal brand becomes," says webinar moderator Marilyn Wilson. "[Your] CRM can become a guide to helping your create your own brand." That's right—your CRM can be an important tool in building your visibility and influence with your sphere. In this webinar, Rich Gaasenbeek of IXACT Contact shows us how your CRM and marketing automation system can help you build your brand through regular, consistent communication across multiple marketing channels. Watch the recorded webinar below to find out more (and how to claim an exclusive FREE offer from IXACT Contact)!
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