Articles

Frequently Asked Questions about Real Estate Marketing
Do you feel overwhelmed by marketing? There are so many options and possibilities for marketing your real estate business, from email to SEO, to blogging, to social media and more. Understanding which of the many real estate marketing strategies make the most sense for you is key. However, determining where to focus your efforts and figuring out how to actually do these things can be overwhelming. You're not alone. Thousands of real estate agents run into this issue and are keen on learning how to leverage digital marketing to stand out in a sea of competition. Many real estate agents ask similar questions, so why not address them here? Chances are some or all of these questions have crossed your mind!
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Authentisign: Advanced Features
Thursday, October 24, 2019 at 9:00 AM PDT Become an expert on Authentisign after you attend our Authentisign Advanced Features webinar! In this webinar, you will learn: Authentisign Dashboard Tagging PDF Documents How to Create a Signing Signatures and Signing Event The 4-step process of signing Final Email and Returned Documents Register now!
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Top 4 Ways to Answer Commission Questions
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Success Story: Exploring How Agents Choose Real Estate Technology
Selecting a new real estate technology product can be intimidating. In addition to a dizzying array of apps and platforms to choose from, agents and brokers have to evaluate if a product has the features they need, if it fits their budget, if it can adapt easily to their workflow, among other criteria. Helping real estate pros find the right technology for their business is our mission here at RE Technology. It's why we created our Product and Company Directories, and why we publish helpful, educational content every weekday. Today, we're introducing a new weekly feature to further help our readers decide if a technology product is right for them. "Success Story" highlights the real-life stories of agents and brokers who found the technology that fits their business. Each week, we'll explore how and why they made their decision, and how the tech they chose transformed their business. Our series kicks off with a deep, multi-week look into BoomTown, a CRM and marketing automation platform, through the eyes of its real-life customers. Want to see how BoomTown works for yourself? Check out the product tour here. Introducing Brandon Prewitt Our first Success Story starts with an age-old problem in real estate tech: software that's feature-dense, but difficult to use. In 2011, Columbus, Ohio-based Realtor Brandon Prewitt was searching for a real estate technology platform that would help him scale his business and manage his rapidly growing database of leads. He eventually settled on Commissions, INC. (CINC) because it fit his budget and had a lot of "bells and whistles" that he was excited to try. But Brandon only ended up using about 10% of the system's features because the user interface was clunky and a struggle to use. CINC's lackluster support only compounded the problem—there was nowhere for Brandon to learn how to use the system even though he wanted to. "With Commissions INC., support was really lacking. When I signed on with them, there was no onboarding. There was no, 'Here's what you do to be successful using our system.' It was, 'Here's your username. Here's your password. Good luck,'" says Brandon. Making the Switch to a New Platform Frustrated by the user experience and lack of support, Brandon sought out another technology platform. He eventually decided on BoomTown. Why? "It comes down to simplicity," says Brandon. "BoomTown is easier to navigate, and it's just all around more user-friendly. At the end of the day, all of those buttons that CINC had were just noise." Here's a look at the specific features of BoomTown that changed the game for Brandon: Advanced Lead Filters Brandon needed a way to categorize his leads, not just get them all into one spot. For a busy agent, ease of use is important. Brandon wanted to sort through leads by simply clicking a button and seeing which leads are 3-6 months out from buying a home or 6+ months out. "I don't need to have all of these complicated algorithms or labeling mechanisms to be able to filter down all this information," says Brandon. "I just want to click a button and see all those people. That's it." BoomTown made this possible. Brandon finally had a system that could turn his 4,000+ leads into workable lists. In addition, BoomTown's expert support staff and user-friendly platform meant that Brandon had a technology partner that would help him drive the success of his business. Mobile App As an agent who's always on the go, Brandon finds that BoomTown's Now Mobile App is an invaluable tool. "I like to be able to just see who's on there. Who's on the site? Who do I need to call? What are my to-dos for the day? I appreciate the simplicity. It's not just a ton of information in your face. It's just: call, email, or leave a note on their profile." Success Achieved: The Results of Switching Platforms Ease-of-use is one thing, but how did switching platforms actually improve Brandon's business? Well, since signing up with BoomTown, Brandon has: Increased his follow-up with leads Increased his lead conversions Stayed on top of conversations with leads that may have previously fallen through the cracks Regular phone calls with a BoomTown success manager have kept Brandon focused on his business goals. During his onboarding, the "bulk import" of his 4,000+ lead database was naturally a stressful day. "But I knew I had someone, a live person, my own specialist that I could call and talk to. We were in it together." Want to see which BoomTown product is right for you? Compare packages.
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Products

RPR for Agents
Realtors Property Resource® (RPR) is a national property database from NAR® designed to provide REALTORS® with advanced technology tools and features needed to provide clients and customers with dynamic reports and analytics. These features assist in helping your clients and customers make informed decisions when buying or selling property. The Realtors Property Resource application: Is exclusive technology only for REALTORS Does not allow public or consumer access Is a NAR® member benefit provided at no additional charge With RPR, All REALTORS® can access: Tax assessment and public records on over 150 million parcels of propertyin the U.S. Mortgage and lien information Largest national database by county of foreclosure, pre-foreclosure, REO and default Nationwide school data, test scores and parent reviews  Dynamic mapping: School Zones, Neighborhoods, Zip Codes, Cities, FEMA etc. Geo-spatial data including aerial photography, street level and bird’s eye view Census, demographic and lifestyle data Neighborhood information Comprehensive property and neighborhood reporting If the local MLS has partnered with RPR to include MLS data in the system, REALTORS® will also have access to: MLS active, sold, pending, expired, withdrawn and canceled statuses Historic listing comparison tool Realtor Valuation Model® (RVM®) Refine property facts, comparables and RVM® for custom valuation report Charts and Graphs will include trends calculated from MLS data  RPR also offers Broker branding to help reinforce your brand as part of the Want to get started? Watch this video on creating an
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CRS Data MLS Tax Suite
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided you with a wealth of tax data. Our new, customized MLS Tax Suite by CRS Data integrates seamlessly into your MLS system and gives REALTORS® current tax data, detailed maps and robust features on all browsers and devices. Find listings and FSBOs quickly, evaluate them effectively and give clients professional
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Connection (SM) for Co-Brokerage
The smarter lead-gen solution that gives you buyer leads from local consumers. 42% of home buyers purchase a home the found online. The ConnectionSM for Co-Brokerage program lets you connect with these consumers, many times long before they’ve signed with another agent. Get Leads from SERIOUS Consumers Serious Consumers prefer to use realtor.com® over other national listing sites– and the ConnectionSM for Co-Brokerage program takes this deep engagement and turns it into local buyer leads delivered right to you. Get Buyers that are Specifically Looking at Active Homes for Sale Because realtor.com® focuses specifically on active homes for sale, the leads you get through the ConnectionSM for Co-Brokerage program are from people who are serious about looking at real homes for sale. Get a Head Start on Your First Conversation ConnectionSM for Co-Brokerage leads are delivered to you with loads of background information like the specifics of a home, so you’ll be armed with some consumer specific ammo before you follow-up. All the Inquiries are Yours, and Yours alone Every consumer inquiry you receive from the ConnectionSM for Co-Brokerage program is yours to keep. No other agent or company receives the same inquiry,
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Market Snapshot®
Provide your clients with accurate, real-time MLS data that matters. Market Snapshot® syncs with nearly every MLS, with most updated every 15 minutes, so our trend reports are the truest representations of market activity in your clients’ areas of interest.Within moments, your clients are notified of new listings, price changes and sales as they happen – not when they’re updated on public records. Your clients will have the freshest MLS data right at their
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Industry News

CoreLogic Releases Most Recent HPI Forecast Validation Report
Analysis shows 16 metros had forecasts with less than a 1% difference from actual values CoreLogic, a leading global property information, analytics and data-enabled solutions provider, today released its latest CoreLogic HPI Forecast Validation Report that compares its 12-month CoreLogic Home Price Index (HPI) Forecast to the actual CoreLogic Home Price Index. The report compares the changes in national and key metro-level forecasts made in June 2018 to the actual HPI index, which includes data through June 2019. The CoreLogic HPI Forecast is a projection of home prices using the CoreLogic HPI and other economic variables. National values are derived from state-level forecasts by weighing indices according to the number of housing units for each state. Published every six months, the Forecast Validation Report is designed to provide transparency into CoreLogic forecasting abilities. The report showed: Sixteen large metros had forecasts with less than a 1% difference from actual values, including the Phoenix, Houston and Milwaukee metros all coming in within 0.3%. The top 10 major metros all had forecasts within 0.5% of actual values. The national forecast prediction of a 5.7% increase was within 2.4% of the 3.3% increase of the HPI for the 12-month period ending in June 2019. Long-term affordability concerns, coupled with consumer sentiment about the general economic climate along with other economic factors caused actual home prices to increase at a slower rate. The most accurate metro-level forecast was for the Phoenix-Mesa-Scottsdale, AZ area, which at 5.9% came on target of the actual HPI increase of 5.9%. The widest metro gap was in the San Jose, California metro areas, with a 13% over-estimation of actual increase. CoreLogic noted that the variance in this under-valued metro was mainly due to a concern over long-term affordability. Severe inventory shortages and rising interest rates impacted the forecasts of several metros - including the Chicago and San Francisco areas - reflecting the overall market volatility of the past 12 months. Slowing home price appreciation across many markets over the last 12 months caused much more volatility in housing markets than has been observed over the last three years. "The latest HPI Forecast Validation report continues to demonstrate why CoreLogic is the gold standard when it comes to home price forecasting," said Ann Regan, executive, product management for CoreLogic. "While our national forecast results reflect the difficulties of forecasting in an extremely volatile market, our forecasts were still able to provide accurate, region-specific forecasts for major metro areas, providing HPI clients with the reliability they need in the current market." About CoreLogic CoreLogic, the leading provider of property insights and solutions, promotes a healthy housing market and thriving communities. Through its enhanced property data solutions, services and technologies, CoreLogic enables real estate professionals, financial institutions, insurance carriers, government agencies and other housing market participants to help millions of people find, acquire and protect their homes. For more information, please visit www.corelogic.com.
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Kleard and Adwerx announce integration, bringing next-level automation to real estate agents
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Austin Board of REALTORS adopts Remine for its 15,000 MLS subscribers
Partnership marks 50th MLS, 1,000,000-agent milestone for rapidly growing technology and data company FAIRFAX, Va., Oct. 3, 2019 -- Remine today announced that the Austin Board of REALTORS (ABoR) will provide complete access to the Remine Agent Pro product to its 15,000 Multiple Listing Service (MLS) subscribers. This includes easy, intuitive access to Remine's best-in-class data, as well as full and unlimited use of its CRM, CMA, and Client Portal tools. "This is a significant milestone for us and a huge benefit for Austin REALTORS®, who will now have powerful, modern software and incomparable data at their fingertips," said Leo Pareja, Remine President. "We could not be happier to have ABoR as our 50th MLS partner." Rollout of Remine Agent Pro will begin in late October 2019. "We needed a solution for Austin REALTORS® that was fast, flexible, and continuously enhanced so our members are equipped to succeed in a real estate industry defined by rapid change," said ABoR CEO Emily Chenevert. "Remine is the only partner that can give us that." "All of us believe deeply in the MLS and have committed the full resources of our company to ensure its future," said Mark Schacknies, Remine CEO. "We have a singular vision of creating a better real estate experience for everyone, one that frees MLSs and their subscribers from the constraints of tired software and legacy systems. We are all inspired by and working towards a future without limits." About Remine Remine is a data and technology platform that enables a digital real estate experience without limits. The privately-held company is headquartered in Northern Virginia, with offices in Chicago, Toronto, and Irvine. Remine is live in 50 markets and available to more than 1,000,000 agents and their clients.
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Laurie Weston Davis Joins RateMyAgent
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Companies

RE Technology Inc.
Take a strategically targeted, vertical reach deep into the agent/broker audience across the country, with one campaign across the RETechnology.com MLS Platform! Nearly 75% of all REALTORS® now have access to RETechnology.com Position your company in front of thousands of agents and brokers on a daily basis. RETechnology.com is integrated inside the MLS systems across the country as an ongoing resource for technology news, articles, and product
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eMerge
Who is eMerge designed for?The eMerge email marketing platform is designed for any business, brandor individual looking to create, manage & track email marketing initiatives.eMerge real estate campaigns provide brokers, agents & teams a helping hand each month withconsumer engagement, agent recruitment & retention, and lead nurturing &
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3sixtyfive.agency
Looking to connect with your audience in a meaningful & memorable way? Check out 3sixtyfive.agency, the creative & digital marketing agency that helps real estate brands thrive. Strategy. Branding. Marketing. Production. Schedule a consultation
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Buffini & Company
For more than 21 years, the mission of Buffini & Company has been to impact and improve the lives of people through sharing its unique and highly-effective lead generation system, and comprehensive business coaching and training programs. To date, the company has helped more than 3 million people in 37 countries improve their business, increase their net profit and enhance their quality of life. Why Buffini & Company? Learn
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Webinars

WATCH: Growing Your Brand with a Real Estate CRM
There are a lot of misconceptions about what a brand is. For starters, it's not your logo or your website design. So what is a personal real estate brand and your can you build yours? That's what we explored in a webinar last week. A brand is, first and foremost, all about how you can serve your clients and sphere of influence. "The more you have a regular, consistent flow of communication, education, insight, counsel that you provide to your sphere, the better your own personal brand becomes," says webinar moderator Marilyn Wilson. "[Your] CRM can become a guide to helping your create your own brand." That's right—your CRM can be an important tool in building your visibility and influence with your sphere. In this webinar, Rich Gaasenbeek of IXACT Contact shows us how your CRM and marketing automation system can help you build your brand through regular, consistent communication across multiple marketing channels. Watch the recorded webinar below to find out more (and how to claim an exclusive FREE offer from IXACT Contact)!
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WATCH: Win Over Sellers and Close More Listings with This Tech Tool
From wowing sellers during listing presentations, to increasing sight-unseen offers, to increasing your speed to market, there's a marketing technology that can turbocharge essential aspects of your business. We're talking about 3D virtual tours--and during a recent webinar, we took an exhaustive look at all they have to offer. We were joined by representatives from Amy Kite Realty, who gave us first-hand insight into how their business is winning new clients and closing deals faster, thanks to Matterport. If you missed the webinar, no worries. We recorded it for you! Check out the video (and our notes) below:
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WATCH: Build the Business of Your Dreams with a Next-Gen CRM
What are your income goals for 2019? It's one thing to wish for more commissions in the year ahead, but it's an entirely different thing to have a course of action laid out for achieving those goals. In a recent webinar, we saw a live demo of a tool that can help. Real estate CRM IXACT Contact overhauled their interface this year, and one of the new features of the program is a goal setting module where agents can set their income goals, and the system will tell them exactly how many transactions they need to close every month, how many leads they need to win, how many past clients they should reach out to, and more. Of course, that's just a small part of how IXACT Contact can help you manage—and grow—your business. Want to see how else it can prepare you for a kick-ass year ahead? Check out the webinar recording below—and don't forget to scroll to the end of this article to find out how you can claim an extended free trial of IXACT Contact.
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[Video] Inside IXACT Contact's 'Next Gen' Redesign
 What is your income goal for this year and what is your plan for attaining this goal? How about your business pipeline? Do you know where each of your clients are in the transaction process--and which prospects are your hottest? Last week, we took a live look at a solution that can manage and track all of these things--and so much more. During a recent webinar, "Discover How a Next Gen CRM is Changing the Real Estate Game," we got a peek at the newly redesigned IXACT Contact. We toured the new user interface, the extensive marketing capabilities, and the just-launched features of IXACT Contact that are helping agents work their database and win new business. Plus, we learned about a special offer that's exclusively available to RE Technology readers! Did you miss the webinar? Then check out the video replay below:
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Data Driven Marketing: How to Win More Listings with Today's Hottest Tech
Which consumers in your market are most likely to sell their home? If you knew the answer to this question, think how much money you could save on lead generation. Well, good news: you can know the answer to this question, thanks to a technology known as predictive analytics. Predictive analytics combines big data and machine learning to identify the homeowners most likely to sell in your area. With this knowledge in hand, agents can narrowly target their marketing efforts towards just those consumers--saving a ton of time and money in return. We recently co-hosted a webinar with a company that provides predictive analytics to the real estate industry. During the webinar, we learned how SmartZip pairs highly accurate predictions with customizable marketing materials to help real estate agents identify and approach sellers leads long before their competition does. If you missed the webinar, don't worry--we recorded it for you! Check out the webinar below to learn how data-driven marketing can help you win more listings:
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