Articles

Why You Should Target First-time Sellers
When it comes to real estate leads, first-time sellers are in a class by themselves. Consider a few of the things that make them stand out: They are some of the most motivated people in the real estate market Their needs are unique and extensive, partly because everything is new They may have a lifetime of future real estate transactions ahead of them True, not everyone will sell their first home at a very early age. But the latest research shows that Gen Z, the youngest generation in today's market, is motivated to both buy and sell early. More than 85% of Gen Z respondents in a recent survey said they planned to buy their first home by the time they turn 35. Nearly half say they expect to own a home no later than the age of 29. As a result, 88% of sellers aged 22 to 29 are first-time sellers. What's more, younger sellers overwhelmingly say they prefer to use an agent to ensure their transaction goes smoothly. Ninety-four percent of sellers in the 22-29 age group used an agent to complete their sale, more than any other age cohort. Because most first-time sellers will be on the younger side, they have great potential to deliver a high lifetime customer value. An amazing 77% of first-time sellers did not use the same agent who sold them the home. This is true even among the sellers who had a very positive experience with their original agent. By catering to first-time sellers, you have a unique opportunity to build a resilient, sustainable business that can offer value to a large and growing group of customers. The question, of course, is how to appeal to them once you have decided to do so. Delta Media Group has the answers: Modernize Your Practice with the Right Technology From the standpoint of a Millennial, a business without a credible real estate website simply does not exist. In the eyes of Gen Z, this effect is even more powerful. The very first thing to do to appeal to tech-savvy first-time sellers is to make sure your website reflects your brand and is easy to use on mobile. Make Your Business Instantly Responsive Younger first-time sellers are much more likely to communicate via text than by voice call. By incorporating text and social media into your business, you prove that you are the nimble agent they want. Aim to respond to first-time inquiries in five minutes or less. You can set more lenient expectations once you land your client. Market Your Ability to Leverage Digital to Sell Sellers often worry about whether or not they're getting enough of an agent's time and attention. One way to lay this concern to rest is to show off your ability to market a home with the newest digital technology. Virtual tours are hot because they allow buyers to expand their search territory without having to travel far. Publish Plenty of Content Especially for Sellers Like buyers, first-time sellers don't usually jump in without doing research beforehand. They use online content to piece together a picture of the market. Although they aren't likely to contact you directly at this stage, you can become a trusted advisor if you have the right content ready for them to peruse. Position Yourself as the First-Time Seller Expert Whatever impression your website gives, you'll have to keep it alive in your personal interactions. Lay the right groundwork by making sure you have answers at hand for common first-time seller questions. Tap your network so it's easy for your clients to access the expertise and services they need at every step of their journey. Get Ready to Juggle Selling and Buying Most sellers aren't planning to go back to the rental life — they also need to buy another property as they sell. This means they will have many of the same questions buyers do about financing, negotiation, and more. It may be wise to learn the ins and outs of bridge financing if you expect to work with many first-time sellers. Have a Follow-Up Plan for Every Client Once your happy customer has completed their sale, the next phase of the relationship kicks in. That means retention! Have a mix of methods like social, text and handwritten notes. You can maintain your relevance far into the future by publishing homeownership content the seller will continue to reference. Institute Email Marketing Across Your Business Email marketing helps you turn leads into customers and customers into life-long brand advocates. Most of your first-time sellers will be digital natives and very used to navigating email. Email marketing automation with "My Customer for Life" newsletters makes the process easy while still maintaining the human touch. RE Technology readers can reach first-time sellers more easily with a 30-day free trial of DeltaNET 6. To view the original article, visit the Delta Media Group blog.
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What's the Difference Between Marketing and Advertising?
Kenneth Jones, an award-winning real estate broker and appraiser, shares the key differences between marketing and advertising. It's important agents understand the difference between these two in order to implement a succesful marketing strategy for their real estate business. Here's Kenneth: The difference between marketing and advertising is... I don't want to seem like I'm prolonging what should be a simple answer, but I really want you to UNDERSTAND this—not just THINK you understand this. We've all heard the words "marketing" and "advertising." And, while we all "hear" those words almost everyday of our lives, most people see them as meaning the same thing—a distinction without a difference. Well, they'd be wrong. Let me explain the differences. What Marketing Is MARKETING is the process of building a familiarity between a company, or a product, and the general public. It's the development of a relationship with the public, rather than trying to get someone to buy their product or service at that moment. Marketing serves a far broader purpose than advertising. But marketing also includes advertising. Think about it: without advertising, how else would anyone know that the company, product, or service exists? But the big difference between ads that are developed for "marketing" purposes and the ads developed for "straight advertising" are that marketing ads are only to make you aware of the company, their product, or their service. Marketing ads are not intended for you to do something or buy something now. Another characteristic of marketing is that this relationship building occurs through a variety of different events. The pre-planned series of marketing events is commonly known as a "marketing program." An example of a marketing program is a company sponsoring a special TV program, or a continual series of programs, or a major sporting event such as the Sony Open in Hawaii golf tournament. In real estate brokerage, when I refer to creating a marketing program for a property that my company is trying to sell, I'm talking about making other real estate agents and the general public familiar with the property. One example of a real estate related marketing event is holding a broker's open house where I invite other active agents to a semi-social event at the home being sold. The purpose is for them to become familiar with the property so they can match it up with one of their buyers. Another example of marketing is when a company buys the right to place their name on a sports arena, such as the Prudential Arena—a.k.a. The Rock—home of the New Jersey Devils NHL hockey team in Newark, New Jersey. The name of this arena represents the Newark-based Prudential Insurance Company. Some argue that "marketing" and "branding" are the same thing. And while they do overlap, "branding" is intended to make the public aware of the visual identity of a company, specifically their logo graphic. To see an example of "branding" vs. "marketing," let's go back to the Prudential Insurance Company. While putting their name on the sports arena is an example of "marketing," their logo, which is on the side of the arena building, is an example of "branding." So, when you see that graphic of a blue rock in that circular pattern and you think of Prudential Insurance, you've just experienced "branding." That's because this image is "branded" in your brain. So when you see this logo, you automatically associate it with Prudential Insurance. Now that you have an idea of the difference between marketing and branding, let me tell you the distinct difference between marketing and advertising. What Advertising Is ADVERTISING is intended to get someone to do something or buy something NOW. The best examples that distinguish advertising from marketing would be things like those supermarket ads. They're telling their prospective customers, "Here's the price you can buy this item for until 'x' day." The implied message is, "If you don't buy it by 'x' day, the price is going to change." The greater implication of the message is that the price will go up, So you'd better buy it NOW! In real estate, when a home advertisement is also intended for a prospective buyer to act NOW, commonly used terms are "Don't miss this opportunity," and "See it before it's gone" in order to try to motivate prospective buyers to see the home being offered. In the end, the difference between marketing and advertising is that while marketing simply says, "This is who we are and this is what we do," advertising stresses a sense of urgency—do something NOW before you miss the opportunity. To view the original article, visit the Zurple blog.
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Dotloop Mobile App Training
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Desktop vs. Mobile: Can You REALLY Complete a Whole Transaction from Your Phone?
Here's a statistic that's truly a sign of the times: More Realtors use their smartphone daily than their laptop or desktop computer, according to NAR. That shouldn't come as too much of a surprise—smartphones are far more convenient for real estate agents who are constantly on the go, and today's mobile devices pack the power of a computer in the palm of your hand. On top of that, agents can use smartphones in ways they can't use a computer, like opening lockboxes with Bluetooth, getting directions while on the road, creating and sharing property reports during a showing, and even using their phone as a safety device. But as convenient as a phone is for all those activities, the transaction remains the most crucial part of your real estate business. That means the million-dollar question is, Can you complete an entire transaction from contract to close solely from your mobile device? To find out, we took a deep dive into the mobile app of one of the top-rated transaction platforms in the industry, dotloop. With an advanced set of features, dotloop's mobile app is at the leading edge of what a transaction app can do, and here we'll use it as an example through which to explore this question. (If you use a different transaction platform, that app may have similar features, but check with your provider to be sure.) Below, you'll find the features that are exclusive to a transaction management mobile app, which features can be found on both desktop and mobile, and which tasks can only be accomplished from your computer. Mobile Exclusive Features Your phone's built-in camera and texting capabilities means your transaction management's mobile app can do things that the desktop version can't, such as: Scan Documents Using Your Device's Camera Once upon a time, scanning a document meant using a large piece of hardware hooked up to your computer. Thanks to ever-advancing mobile camera technology, now you can just snap a photo of a document and add it to a transaction. In dotloop, this is as simple as tapping Scan document within the Docs section of a transaction and snapping a photo. (You can also simply import a document photo from your camera's photo roll.) From there, you can add more pages, edit the photo as needed, and convert it into a signable PDF. Keep the Transaction Moving via Text Messaging Today's real estate market moves quickly. Keep your clients on top of everything by leaning on your smartphone's text messaging capabilities. Dotloop allows agents to send documents for signing via text, and clients can sign directly from their own phones to keep the transaction moving at a competitive pace. Texts can be sent to individuals or groups, and all communications can be tracked or exported. Here's what that looks like in dotloop: Manage Tasks and Signings with Push Notifications Need to stay on top of important tasks? Does your client need help staying on top of crucial document signings? Your mobile phone's push notifications will instantly alert you, your team members, and your clients to tasks, document updates and more to keep the transaction on track. Overlap: What Both Desktop and Mobile Can Accomplish Your transaction management's mobile and desktop versions have plenty of capabilities in common, including: Creating a transaction Adding documents to a transaction eSigning documents Submitting documents for review Modifying document permissions Adding or completing transaction tasks Admin acting on behalf of an agent Features That Are Desktop Only While the vast majority of transaction tasks can be completed on mobile alone, there are a couple things that you'll need your regular computer for. For example, if you have duplicate transactions, you'll need to log in to dotloop's desktop platform to merge them. Likewise, you'll need your computer to submit to Greensheet/TRACS/Homebase. Other times you may need your desktop boils down to whether you have an iOS or Android phone. For example, you can remove a person from a transaction on iOS, but not on Android. In that case, Android users will have to use their computer to remove a person. On the flip side, both Android and iPhone users can submit documents for review, but only brokers using Android will be able to approve and return documents on mobile. iPhone-using brokers will have to use their laptop or desktop computer to complete this task. Learn more about the differences between dotloop's desktop and mobile versions here: iOS, Android. In Conclusion So what did we learn? Can you complete a transaction entirely on mobile? For the majority of agents, the answer is Yes. When you use a mobile app like dotloop, you can execute everything from your phone or tablet all the way from texting a new client a buyer's or seller's agreement to sending the final documents for eSigning and approval. How much of the transaction you want to accomplish on mobile is, of course, up to you. To learn more about dotloop's mobile app or to read reviews, visit the App Store or Google Play.
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Products

One2One Coaching
Coaching–Just for You! “A coach can get more out of you than you can get out of yourself.” -Brian Buffini At Buffini & Company, we have a step-by-step system to help you grow your business Working by Referral so you can live the good life. Your Coach will provide you with: A business plan based on the goals/vision you set for your future. An added layer of accountability while also tracking your progress. Assistance identifying your strengths and weaknesses and then advise you about managing them. This combination along with the tactics, skills and ideas they share help to motivate you to reach a successful balance of business, financial and personal growth. Learn more about One2One
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Top Producer IDX and Top Producer Websites
You’re Better than Your Competition! Stop keeping it a secret and let the world know with a Top Producer® Website. Websites Tailored to Fit Your Brand We’ve got hundreds of website designs for you to choose from, and each one is fully customizable. Showcase Your Listings & Satisfy Your Sellers With a Top Producer® website you’ll be able to showcase your listings with attractive layouts, lots of photos, interactive maps, and an open house calendar that lets buyers schedule appointments directly with you. Automate Your Follow-up with Top Producer® CRm Integration Because Top Producer® IDX seamlessly flows lead information into Top Producer® CRM application, you’ll be able to put your follow-up on autopilot, and stay in touch with your prospects effortlessly. Incubate Prospects and Bank Future Business. When you combine a Top Producer® Website with Integrated IDX, you get a lead incubator that can help turn a long-term prospect into a future customer. Your visitors get access to fresh property data, and you get the opportunity to nurture an early-stage prospect into a long-term
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Homesnap Concierge
Homesnap Concierge, a brand-new product from Homesnap, is a fully managed advertising platform and lead qualification service that delivers better leads at a lower cost than Zillow Premier Agent and realtor.com. What makes Concierge different? Highly trafficked sites like Facebook, Google, and Instagram are ideal for generating large volumes of high-quality leads cost-effectively. The problem is, finding and qualifying those leads is a difficult and labor-intensive process. If you've run campaigns on these sites before, you know the frustrations all too well, and you may have turned to expensive alternatives like Zillow Premier Agent and realtor.com to save yourself time and aggravation. Homesnap set out to solve this problem. After more than a year of research and development, our digital marketing experts worked out the best combination of networks, ad types, designs, and content types to serve hyper-targeted and personalized ads to relevant buyers and sellers. The result is a product that gives agents access to more high-quality leads than Zillow and realtor.com without the hassle — or the premium price tag. With Homesnap Concierge, agents no longer have to choose between their time and their money. How does it work? Each month, our dedicated and experienced Concierge marketing team will optimize and run your advertising campaigns for an unlimited number of listings on Facebook, Google, and Instagram. We'll target the most-likely-to-transact leads on those platforms with hyper-targeted and personalized ads and qualify them for you. Then, we'll send you the qualified, hot leads right away, and continue to nurture the rest until they are ready to convert. You'll have full transparency into the process. We'll share key metrics — number of leads processed, lead contact information, qualification details, all leads acquired, and more — so you can follow us every step of the way. Just watch the leads roll in and get back to what's important: working with your clients. Why Concierge? Highly Qualified Leads Concierge collects hundreds of leads and takes care of the hardest part: separating those who are ready to buy or sell from those who need to be nurtured. We'll send you the qualified leads right away, and continue to nurture the rest. No work on your end. Better and Cheaper Results Zillow's Premier Agent runs in at an average cost of $1,200 a month for a one-year, locked-in contract — a nearly $15,000-a-year commitment. Homesnap Concierge starts at a fraction of the monthly price and requires no long-term contract. Agents can commit to Concierge for as short as one month. Promotes Your Brand First Have you advertised on Zillow or realtor.com only to feel like those companies are primarily interested in promoting their brand, not yours? At Homesnap, that will never be the case. We succeed when agents succeed, and all your advertisements will feature you — and only you. Access to a best-in-class lead qualification team, digital marketing experts and machine learning Homesnap's digital marketing experts run thousands of campaigns at any given time, and they are constantly iterating on what works and what does not. Concierge gives agents access to this experienced, best-in-class marketing team, and campaigns are managed by real humans who are experts in the digital advertising space. Additionally, our digital marketing experts are supported by our in-house machine learning algorithms, built upon thousands of real estate industry data points. Using this technology, actual artificial intelligence, we look for signals — signs that a buyer or seller is ready to transact — that a human being might miss. Fully Managed Campaigns for Unlimited Listings Concierge gives agents all the benefits of professionally tested advertising techniques, customization, and automation, so they never have to worry about tedium or timing again — all that's required is a two-minute setup. Co-Market with Lenders By co-marketing with Concierge, agents can strengthen their relationship with a preferred lender and save on advertising costs while doing it. Concierge allows you to split your monthly advertising costs with the lender of your choice. Only lenders an agent co-markets with will be advertised with the agent or listings. Ready to get better leads for
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realtor.com®
Realtor.com® is real estate’s most comprehensive online and mobile destination, helping connect consumers with properties and local professionals that can help. The complete set of solutions are designed to help agents connect with buyers and sellers, follow-up, and ultimately assist them to the point of closing. Visit marketing.realtor.com to learn more about the products and services currently
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Industry News

CFPB Report: Renters at Risk as COVID-19 Safety Net Ends
Stimulus Checks and Other Payment Relief Linked to Renters' Financial Stability WASHINGTON, D.C. -- The Consumer Financial Protection Bureau (CFPB) today released a report warning that millions of renters and their families may suffer previously avoided economic harms of the COVID-19 pandemic as federal and state relief programs end. The report, "Financial conditions for renters before and during the COVID-19 Pandemic," finds that some government relief efforts likely helped maintain the financial stability of renters and their families, suggesting that many may be at risk as those programs expire. The report, which compared homeowners and renters, found that, on average, renters' economic conditions were significantly more responsive to relief measures such as stimulus payments and changes in unemployment benefits. When these programs end, renters and their families may be at heightened risk. The findings in today's report will help inform the CFPB's ongoing work to support renters and their families. "Today's report confirms that renters, when compared to homeowners, are more likely to be Black or Hispanic, more likely to have lower incomes, and more likely to be women. They are also at particular risk of falling further behind as the nation recovers from the economic impacts of COVID," said CFPB Acting Director Dave Uejio. "Past recessions and depressions have seen communities of color and low-income communities of all races and ethnicities left behind when the broader economy recovers. We cannot repeat that history. The CFPB is committed to helping renters and their families thrive. We must amplify and protect the modest gains renters made during the pandemic to ensure this nation's full and equitable recovery from COVID-19." Using the CFPB's Making Ends Meet survey and consumer credit data, CFPB researchers found that financial conditions faced by renters and homeowners were divergent before the pandemic, with renters generally experiencing more financial vulnerability than homeowners. Renters therefore had more to gain from some pandemic relief efforts than homeowners. They also could have more to lose from the termination of relief. Comparing renters and homeowners, researchers found: Compared to homeowners, renters are more likely to be Black or Hispanic, are younger, and have lower incomes. Prior to the pandemic, average credit scores among renters were 86 points lower than those of homeowners with a mortgage, and 106 points lower than those homeowners who reported paying no mortgage. Renters' Financial Well-Being Scores were nearly 8 points lower than those of homeowners with a mortgage, and more than 13 points lower than homeowners who reported paying no mortgage. Renters' debt obligations also differed considerably from those of homeowners before the pandemic. In June 2019, renters were more likely than homeowners to have student debt and to have used some form of alternative financial service, such as payday, pawn shop, or auto-title loans. During the pandemic, despite poor labor market conditions, renters' financial conditions, on average, appeared to improve as much as, or more than, those of homeowners. Renters' credit scores grew by 16 points during the pandemic, compared to 10 points for mortgagors and 7 points for other homeowners, for example. However, renters' credit scores, though improved, remained substantially below those of homeowners, even accounting for the modest improvements of renters' credit scores. Renters' financial conditions throughout the pandemic have been more responsive to changes in government financial assistance than those of homeowners. Delinquency, credit card use, and credit card debt among renters rose and fell in conjunction with stimulus payments and changes in federal unemployment benefits, while homeowners' delinquency, credit card use, and credit card debt remained comparatively stable. Among renters, some credit outcomes among groups who qualified for targeted pandemic relief appeared to be more responsive to policy changes than those among other groups. For example, credit scores among renters with student debt leapt 40 points during the first months of the pandemic. Additionally, delinquency rates among renters with children saw a considerable decline following stimulus payments during the pandemic (dropping from 42.1% to 34.4%), perhaps reflecting that stimulus payments could be larger depending on the presence of children in the family. As government pandemic financial supports end, renters are in danger of falling further behind the broader national recovery. Renters represent over 30% of U.S. households, and their welfare is critical to the welfare of the larger economy and the communities in which we live. As part of its work to support an equitable economic recovery, the CFPB has reminded credit reporting agencies and furnishers of their obligations to report rent payments and evictions accurately. Accurate reporting is now even more essential with the new mortgage underwriting process announced by Fannie Mae last week, which will add rental payments to the evaluation process for mortgage qualification and approval. The CFPB will use today's report to inform how best to support an equitable recovery for renters and all Americans. Read the CFPB's full report, "Financial conditions for renters before and during the COVID-19 Pandemic." The Consumer Financial Protection Bureau (CFPB) is a 21st century agency that helps consumer finance markets work by making rules more effective, by consistently and fairly enforcing those rules, and by empowering consumers to take more control over their economic lives. For more information, visit www.consumerfinance.gov
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The Best Home Buying Deals of The Year Are Here, According to Realtor.com
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[Free eBook] How to Farm and Prospect for New Clients
Exclusive, downloadable eBook on real estate prospecting Download How to Farm and Prospect for new Clients: an Exclusive RPR eBook to get your hands on the go-to source for prospecting. It's filled with tips, step-by-step how-to's, quick video lessons, success stories and more. Keep it on your desktop and add it to your digital library to learn: Prospecting/Farming basics: the who, what and whys of geographic farming Formulas for Turnover and Absorption rates A step-by-step guide on how to set up geo farming areas in RPR How to generate a mailing labels list/CSV file Which RPR reports are best suited for prospecting Agent success stories that you can emulate This guide is the north star when it comes to real estate prospecting. It's a map to success and all you need to do is read it, follow it and put it into action to gain warm leads and new clients. Download the eBook here.
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August 2021 U.S. Foreclosure Activity Rises Following the End of the Foreclosure Moratorium
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Companies

VirtualTourCafe
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
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Realtors Property Resource® (RPR)
This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered
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eMerge
Who is eMerge designed for?The eMerge email marketing platform is designed for any business, brandor individual looking to create, manage & track email marketing initiatives.eMerge real estate campaigns provide brokers, agents & teams a helping hand each month withconsumer engagement, agent recruitment & retention, and lead nurturing &
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CRS Data (Courthouse Retrieval System)
With an in-house team dedicated to collecting, converting, updating and verifying the data available through our robust suites, you can make confident decisions that optimize performance, increase revenue and enhance customer experience. Put the power of intelligent data in your hands with CRS
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Webinars

Rethinking the Inventory Shortage: How these teams are doing better than ever
Got inventory? The truth is, few areas do--and that's made for an extremely challenging summer real estate market. But challenges can be overcome, and to find out how, we turned to two top-producing team leaders. In a recent webinar, they shared their market challenges, how they leverage data to convince homeowners to list, tips for motivating their teams, and more. Discover their secrets to success by watching the webinar recording below: Webinar Guests Trey Willard, Team Leader, The W Group Becky Garcia, Team Leader, The Garcia Group Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 1:04 - Trey Willard shares what market conditions and inventory are like in the Baton Rouge area. 3:08 - Becky Garcia shares what market conditions and inventory are like in the Phoenix area. 4:31 - Will normal seasonal market patterns return any time soon? 7:05 - Which data, tools and reports help convince homeowners that it's time to list? 20:36 - How long does it take to warm up a lead? 25:05 - Why CRMs are a core tool for success in real estate. 30:52 - Becky and Trey share the other ways they use technology to combat low inventory. 36:25 - The panelists share how much time they spend working their CRM, and their team set-ups. 43:33 - How to focus on the long-term growth of your real estate business despite market changes. 53:06 - Tips for managing team member performance. 57:20 - Becky and Trey share their advice on how to take your business to the next level. Next Steps To learn more, watch this BoomTown product tour Read articles about CRM, or explore more CRM solutions in our Product Directory Watch more webinars Register for our next webinar, Looking for Listings? Learn the SECRETS of Legendary Lead Generation in 90 minutes
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WATCH: Conquering Social Media and Lead Generation in Your Market
Is social media a struggle? Do you need help with your online lead generation efforts? Learn from two top trainers exactly what to do to give your real estate business a robust online presence. Stephanie Alfonso and Dylan Handy, Business Development Consultants at Elevate, joined RE Technology for a comprehensive social media training session. Watch the recorded session below to learn the top seven online platforms that agents are underusing, how to leverage them, paid vs. free lead gen traffic, and so much more: Webinar Guests ‍Stephanie Alfonso, Business Development Consultant at Elevate ‍Dylan Handy, Business Development Consultant at Elevate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 4:48 - Stephanie Alfonso briefly offers background info on Elm Street Technology and Elevate. 7:33 - The ultimate goal of online lead generation. 8:31 - The two types of lead gen traffic: free and paid. 9:33 - What are your social media weaknesses? What are your business strengths? 11:17 - The top seven platforms that agents don't fully utilize in their online marketing strategy. 12:44 - Platform #1: Blogging. Learn blogging's benefits, what to write about, tips and more. 20:37 - Platform #2: Facebook. Learn the difference between business vs. personal profiles, what to post, how to grow your audience, ads vs. boosted posts, and more. 36:36 - Platform #3: Instagram. Learn about business profiles, what to post, leveraging Stories and more. 39:43 - Platform #4: LinkedIn. Find out how to leverage LinkedIn's SEO value, what to post to the Activity Log, getting agent to agent referrals, and more. 42:12 - Platform #5: Twitter. How to reach Millennials, what to post, and more. 43:16 - Platform #6: YouTube. Learn about YouTube's high SEO value, video content to create, and where to share it. 45:27 - Platform #7: Your Website. The importance of your website as the online hub of your business, what a real estate website needs, and more. 47:54 - Online marketing starts with blog posts and integration. 49:53 - What to say on your next listing appointment. 51:19 - Paid lead generation for real estate: the two main sources of leads. 51:33 - Paid search-based marketing, or PPC (pay per click). 54:00 - Comparison between Zillow/Realtor.com vs. PPC/social media ads. 56:13 - The importance of nurturing leads, and the tools that can help: CRM and email marketing. 57:41 - The one word that best describes a successful online lead generation strategy. 59:56 - What holds real estate agents back from online and social media marketing? 1:01:26 - ‍Dylan Handy on Elevate's all-in-one system that integrates all aspects of your online presence. 1:20:27 - Q&A segment. Next Steps Visit tryelevate.com to learn more Email Dylan or Stephanie for more information Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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WATCH: Being the 'Present Real Estate Agent' Your Clients Deserve
You must invest some time to watch this webinar from one of America's top producing real estate agents, incredible mom, and master of the Mommies and Mimosas parties: Rachael Adams Lee. Rachael operates her team of eight under the Keller Williams flag in Sacramento, Calif. In this webinar, she shares information on how she developed her successful business doing the hard work of door knocking 200 homes a week and script practice to hone her selling skills. Moreover, Rachael shares her 33 touch points for marketing to your database. Rachael is an enthusiastic user of BoomTown for managing her clients for life and offers tips on her most successful direct marketing pieces and other client engagement tools. As much as Rachael uses technology to support her business, she shares that it does not run her business. Her key tips for real estate agents include time blocking and task management to give her a chance to be present with her clients and her family. Rachael is a true professional—highly skilled, hardworking, and delightful to be with. Please take some time to click the play button below and enjoy all of what Rachael has shared. You will be glad you did.
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WATCH: Give Your Online Listing a Virtual Advantage by Using Reliable Property Data
What's the best way to impress your sellers with your marketing plan? By giving buyers what they want. And what do buyers want? Comprehensive property information, including virtual walkthroughs, accurate square footage, floor plans and more. This has never been more important than it has in the past year, as the home search process has shifted ever more online. But the market is hot, and agents are busy, so what's the easiest way to put all of this information online where buyers will see it? That's what we explored in a recent webinar. Watch the video below to learn the three steps that will give your listing the virtual advantage: Webinar Guests Michael Vervena, VP of Sales, iGuide Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:30 - Michael Vervena shares the webinar's agenda and explains what iGuide does for agents. 4:56 - What home sellers value from their agent. 6:08 - Why it's important to focus on buyer needs in your marketing. 8:09 - What is important to the home buyer? 10:00 - An intro to the three steps to give your online listing the virtual advantage. 10:48 - Step 1: Give buyers what they want. 24:34 - Step 2: Share and market your listing. 55:11 - Step 3: Show results to your sellers and demonstrate your value. 56:55 - How to learn more about iGuide. Next Steps To learn more about iGuide, visit GoiGUIDE.com To find a service provider in your area, visit goiguide.com/residential-real-estate Read articles about Virtual Tours, Floor Plans, and Online Marketing Explore more Virtual Tour, Floor Plan, and Online Marketing solutions in our Product Directory Watch more webinars
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WATCH: How to Massively Improve Your Lead Conversions in 2021
There's certainly a method to achieving a crazy level of real estate success, and Lindsey DellaSalla has found it. Her team has grown from 50 homes sold in 2015 to an anticipated 1500 sales in 2021. Her secret? Old-fashioned consistency and discipline combined with modern-day technology that keeps her team on track and ensures their database is engaged. In a recent webinar, Lindsey shared the lead flows, technology, coaching, and recruiting strategies that have propelled her team to 30x growth. To learn her secrets, watch the webinar recording below: Webinar Guests Lindsey DellaSalla, Owner, The DJ & Lindsey Team Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 3:23 - Lindsey DellaSalla shares how being methodical resulted in 30x sales growth since 2015. 10:10 - Lindsey walks us through her team's procedure to convert new leads: 19:00 - How long it took for Lindsey and her team to find a system that worked for them. 21:15 - How Lindsey recruits and screens agents to ensure they "fit" with the team's procedures and systems. 26:07 - How to encourage and motivate agents to keep using the CRM and stick with processes. 31:33 - Lindsey answers audience questions. 36:02 - Prioritizing which leads to contact, and organizing your database. 40:26 - Lindsey walks us through a typical 8-hour day for her agents. 45:02 - What should salespeople STOP doing? 46:10 - How to build team camaraderie remotely during COVID. 49:37 - Lindsey on the BoomTown features that have powered her team's growth. 54:11 - Lindsey explains her agent onboarding process. 55:21 - Strategies to get new listings in today's low inventory market, according to Lindsey. 58:20 - The best ways to get the most out of whatever CRM you use. Next Steps To learn more, watch this BoomTown product tour Read articles about CRM, or explore more CRM solutions in our Product Directory Watch more webinars
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