How Critical Will It Be to Renovate Before Selling In 2024?
When a homeowner gets ready to sell, one of the biggest considerations is understanding what price they might reasonably attract for what's likely their largest investment. Depending on how well the home has been maintained or whether it's been upgraded, they might learn that they could capture significantly more profit with a few renovations. The most recent National Association of REALTORS® Profile of Home Buyers and Sellers showcases how important a move-in-ready home can be in certain markets. Here's a closer look at what it showed. Buyers Want to Avoid Problems The homebuying population is already challenged by elevated home prices, high mortgage interest rates, and low inventory. They are making compromises in a lot of different areas, and one place where they might not be as willing to compromise is the quality and livability of the home they purchase. According to NAR's profile, buyers who purchased a new-construction home did so primarily because they wanted to avoid renovations and potential future systemic problems with the house. Of the buyers who purchased new homes, 45% said they were seeking to avoid future home repairs. More Sellers Are Renovating Before Selling In response to this buyer demand, the majority of sellers (60%) are conducting either major or minor repairs on their home before listing it. Almost half of all sellers (48%) did minor renovations before they listed their home, and 12% did major renovations before listing. Why? There are a few reasons. First, because buyers are prioritizing move-in-ready homes, these homes get more attention from qualified buyers and sell faster. Some of the time that sellers spend accommodating those renovations is time that can be regained from the sales process. Second, sellers see potential to make a good return on their investment of renovating the house. According to Revive, the average seller who opts for a presale renovation will make $186,000 more when they sell the house; the average return on investment for presale renovations is more than 200%, per Revive. How Agents Can Support Sellers With Presale Renovations Companies like Revive help to connect sellers with contractors who will help them make the renovations to their home and will collect payment after the home is successfully sold. If your brokerage doesn't currently have an agreement with such a service provider, then there are ways to work with contractors in your area. Make a list of the people who are doing home repair and renovation work in your area and ask them what kind of experience they have with presale renovation and if they've ever considered turning that into a core part of their business. Alternatively, look up details and information about home equity loans or lines of credit, which could be an option for your sellers to help finance any upgrades before they sell the house. Agents can help showcase their value to sellers by offering a wider range of options; in fact, providing presale renovation solutions might even unlock some inventory in your area from homeowners who don't currently have the cash to renovate. By meeting your listing prospects where they are, you can become a go-to specialist for solving this specific real estate problem for clients. Related reading The Dos and Don'ts of Presale Home Renovation How Are Buyers and Sellers Finding Agents in 2023? Unlocking Inventory: Why Retirees Could Be a Good Resource for Listing Leads
[Podcast] How Agents Can Leverage AI Tools, with Jeff Lobb
This month's episode of Decoding Real Estate is centered on a hot topic: Generative AI for real estate. Reggie and Genie from RPR® (Realtors Property Resource®) welcome special guest Jeff Lobb, founder and CEO of SparkTank media and Coach 52. Jeff brings over 26 years of real estate experience to the table, where he specializes in mobile tech branding, social media, video content creation and digital marketing. And for this conversation, he brings deep insight as a specialist who is experienced at marrying technology with real estate. Jeff and the DRE crew discuss generative AI ChatGPT tools and the impact they're having on agents as individuals and the industry as a whole. Jeff explains that many of the tools being introduced, especially the Market Trends ScriptWriter from RPR, are so easy to use and have so many benefits, that not using them is a real missed opportunity. On the flip side, the group also talks about the concerns of relying on too much AI and how to avoid these pitfalls. Hit "Play" and hear how AI (and RPR) are making it easier for REALTORS® to market themselves and navigate a tricky market. Don't miss this month's Decoding Real Estate with guest Jeff Lobb! Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow And be sure to check out these helpful and relevant links: SparkTank Media Coach 52 Realtors Property Resource RPR Market Trends ScriptWriter Listen on: Apple Podcasts Google Podcasts Spotify To view the original article, visit the RPR blog.   Thank you to RPR for sponsoring this article on RE Technology!
New Year, New Financial Strategies: Risk Management and the Year Ahead
Stressed About Low Inventory? Read This.
The current state of the housing market is leaving everyone in and adjacent to real estate feeling uneasy at times. But it doesn't have to completely knock you off your rocker. With low housing inventory and high interest rates, the time to buy or sell can seem unpredictable to prospective clients. This is where you come in. You know it's more complex than that, and that investments in real estate, even in a tricky market, can pan out successfully in the short- and long-term. Clients need a real estate pro to guide them through this, and someone they can trust. But with low inventory and a ton of competition, how can you cut through the noise? We have a few solutions. The Issue at Hand Low inventory isn't just a cause for concern for aspiring homebuyers — it adds plenty of pressure to real estate pros, too. With low inventory comes an increase in competition for listings. It's not to knock the wind out of your sails, it's just an indicator for you to get with the times and maximize how clever, comprehensive and well-rounded you are in your approach to your clients. Ways to Ease the Tensions Caused by Low Inventory Thankfully, there are ways to help ease the issues low inventory is causing so you can offer a stellar experience for clients and get one step closer to closing. Harnessing Your Technology Platform Leaning on technology as a key part of your real estate business's arsenal is more critical than ever before. To help ease the pressure low inventory is putting on us all, tap into your tech stack. Make the most of online lead generation by posting and advertising on social media. This gets more eyes on your brand, as well as engagement with you as a real estate professional. When you purchase ads on social media platforms to promote your business, you also have an opportunity to tap into previously-unreachable audiences. You'll also want to ensure you're well-positioned on real estate websites. Make sure your MLS feed is hooked into each one so your listings are seen, as well as ensuring your headshot, bio, and contact information are up-to-date across all major sites. As you start to grow momentum with online ads, social media, and the big players of the real estate portals, make sure your real estate CRM is on point. This is the hub where you track prospects and their activities, as well as automating key elements of your follow-ups, like emails and text messages. It's also the central place to nurture your relationships and monitor every step of the journey you're guiding your clients through. With help from your CRM, you can also develop and send targeted email campaigns. Take advantage of list segmentation to send personalized, relevant emails to subsets of your database. For example, a set of prospective buyers in your ZIP code are going to want to hear more about listings and mortgage rate updates, while prospective sellers will want to get notices about market changes that could favor them in their home sale. Always seek to share relevant, customized, helpful information your clients will actually want to read. Lastly, break into the art of virtual tours for your listings. Not only does this save time by allowing your prospective clients to self-serve their walkthrough, it also illustrates your commitment to new marketing methods — a great way to stand out from your competitors. Embrace Direct Mail Marketing Going hand-in-hand with the power of tech is embracing more classic approaches. Integrate direct mail marketing into your outreach plans to really stand out from the crowd. It adds a personal touch, which can help leave a lasting impression. With a similar formula to your online approach, you want to use targeted prospect lists specific to your market, or even your niche in real estate. When you're creating your marketing materials to send out, make sure they're compelling and eye-catching. You'll also want to be consistent in how often you send direct mail, so you can help get prospects to the point where they're anticipating your promo materials and know your name and face. As you start to ramp up your outreach and generate interest, you can track and measure how many prospects came your way from your direct mail marketing throughout your early conversations. Nurturing Relationships with a Personal Touch Another great way to nurture relationships and maintain a strong personal connection? Getting involved in your neighborhood. By volunteering, sponsoring, hosting, or simply networking, you can quickly become a fixture in your community. Aim to get to know the people in your neighborhood and forge personal connections; you don't have to hit them hard with real estate from the very start. By building relationships first, your ability to guide them and provide your expertise can unfold naturally. As your connections progress, both online and offline, add personal touches to your communication plans, like handwritten notes or specified educational content that adds elements of the neighborhood, like local guides or your top recommendations. By adding more of a human element to your marketing, follow-up, and communication planning, you can cut through the noise, beat out the competition, and make it crystal clear to prospects they need to partner with you. Want more insight into why this type of approach truly matters? Check out this article: Why Agents Should Prioritize Meaningful Outreach. To view the original article, visit the Inside Real Estate blog. Related reading Low Inventory Got You Down? 5 Tips for Finding More Homes for Sale Protect Your Real Estate Business with These 6 Foundational Principles Low Inventory? No Problem! 3 Digital Ad Campaigns for Finding Seller Leads
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Local Showings
Local Showings is an independent, full-featured property showing software and service and is the culmination of years of technical preparation and the perfect mixture of right place, right time. Local Showings was designed to integrate with real estate organizations' existing technology and be used as either a standalone product or within the DeltaNET 6. The platform will allow agents to: Schedule showings of any listing in their MLS Offer a calendar view of available times Generate seller reports Highlight feedback Facilitate communication with other agents. Call center support is also included, providing agents and brokerages the help they're so used to receiving from Delta Media Group, as is a no-sell
SentriLock's BlueTooth® REALTOR® Lockbox
The SentriLock Bluetooth® REALTOR® lockbox helps make showing and selling properties safe and efficient. This video highlights system advantages and newest
Marketing by Delta Media Group
Get more traffic, leads, and business with our digital real estate marketing services Planning your marketing strategies from the start gets you more traffic, more leads, and more business. From our incomparable patent-pending SEO software and content creation services to paid advertising, email, video, and social market- ing, you’ll quickly dominate your local market. Our real estate marketing methods connect you with buyers and sellers at the right place and time to attract, engage, and satisfy the needs of your users no matter what the stage of their real estate journey.  • Search Engine Optimization (SEO)  • Custom Content Creation • Social Media Marketing  • Properties in Motion® (listing videos)  • AdWizard™ Paid Advertising  • Pay Per Click (PPC)
Homesnap Concierge
Homesnap Concierge, a brand-new product from Homesnap, is a fully managed advertising platform and lead qualification service that delivers better leads at a lower cost than Zillow Premier Agent and realtor.com. What makes Concierge different? Highly trafficked sites like Facebook, Google, and Instagram are ideal for generating large volumes of high-quality leads cost-effectively. The problem is, finding and qualifying those leads is a difficult and labor-intensive process. If you've run campaigns on these sites before, you know the frustrations all too well, and you may have turned to expensive alternatives like Zillow Premier Agent and realtor.com to save yourself time and aggravation. Homesnap set out to solve this problem. After more than a year of research and development, our digital marketing experts worked out the best combination of networks, ad types, designs, and content types to serve hyper-targeted and personalized ads to relevant buyers and sellers. The result is a product that gives agents access to more high-quality leads than Zillow and realtor.com without the hassle — or the premium price tag. With Homesnap Concierge, agents no longer have to choose between their time and their money. How does it work? Each month, our dedicated and experienced Concierge marketing team will optimize and run your advertising campaigns for an unlimited number of listings on Facebook, Google, and Instagram. We'll target the most-likely-to-transact leads on those platforms with hyper-targeted and personalized ads and qualify them for you. Then, we'll send you the qualified, hot leads right away, and continue to nurture the rest until they are ready to convert. You'll have full transparency into the process. We'll share key metrics — number of leads processed, lead contact information, qualification details, all leads acquired, and more — so you can follow us every step of the way. Just watch the leads roll in and get back to what's important: working with your clients. Why Concierge? Highly Qualified Leads Concierge collects hundreds of leads and takes care of the hardest part: separating those who are ready to buy or sell from those who need to be nurtured. We'll send you the qualified leads right away, and continue to nurture the rest. No work on your end. Better and Cheaper Results Zillow's Premier Agent runs in at an average cost of $1,200 a month for a one-year, locked-in contract — a nearly $15,000-a-year commitment. Homesnap Concierge starts at a fraction of the monthly price and requires no long-term contract. Agents can commit to Concierge for as short as one month. Promotes Your Brand First Have you advertised on Zillow or realtor.com only to feel like those companies are primarily interested in promoting their brand, not yours? At Homesnap, that will never be the case. We succeed when agents succeed, and all your advertisements will feature you — and only you. Access to a best-in-class lead qualification team, digital marketing experts and machine learning Homesnap's digital marketing experts run thousands of campaigns at any given time, and they are constantly iterating on what works and what does not. Concierge gives agents access to this experienced, best-in-class marketing team, and campaigns are managed by real humans who are experts in the digital advertising space. Additionally, our digital marketing experts are supported by our in-house machine learning algorithms, built upon thousands of real estate industry data points. Using this technology, actual artificial intelligence, we look for signals — signs that a buyer or seller is ready to transact — that a human being might miss. Fully Managed Campaigns for Unlimited Listings Concierge gives agents all the benefits of professionally tested advertising techniques, customization, and automation, so they never have to worry about tedium or timing again — all that's required is a two-minute setup. Co-Market with Lenders By co-marketing with Concierge, agents can strengthen their relationship with a preferred lender and save on advertising costs while doing it. Concierge allows you to split your monthly advertising costs with the lender of your choice. Only lenders an agent co-markets with will be advertised with the agent or listings. Ready to get better leads for
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Industry News

Freddie Mac Announces Action to Make Down Payment Assistance Programs More Accessible for Individuals and Families Across the Nation
Multi-pronged approach removes industry-wide barriers to DPA programs MCLEAN, Va., Dec. 04, 2023 -- Freddie Mac today announced new, standardized mortgage documents that increase clarity, consistency and accessibility of down payment assistance (DPA) programs nationwide. These documents can be used by lenders working with housing finance agencies (HFAs) at the state, city, county and local levels to eliminate confusion and misinterpretation of DPA programs. Currently, these forms vary greatly. "Saving for a down payment continues to be the largest barrier to homeownership for lower-income and first-time homebuyers," said Danny Gardner, Single-Family Senior Vice President of Mission and Community Engagement at Freddie Mac. "We know that standardization has increased efficiency, lowered costs and improved many areas of the mortgage industry. By embracing standardization and creating a set of industry-wide documents, we are providing clarity and consistency that will enable more lenders to help more individuals and families leverage down payment assistance programs across the country." Historically, subordinate lien documents for various DPA programs have been HFA-specific and worded differently, leaving room for confusion when interpreting terms and payment plans. Through standardization, Freddie Mac is helping to bring efficiency to the loan manufacturing process, creating time and cost saving opportunities across the industry. This greater visibility will also help increase the number of lenders interested in participating in DPA programs as well as the number of individuals and families able to access them. "This effort by Freddie Mac compliments NCSHA's HFA1 Affordable Homeownership Lender Toolkit online resource, which enables home mortgage lenders to partner more efficiently with state housing finance agencies in providing mortgage loans and down payment assistance to lower-income home buyers," said Stockton Williams, Executive Director, National Council of State Housing Agencies. To construct the standardized subordinate lien documents, Freddie Mac partnered with Fannie Mae and state HFAs as co-creators and early adopters. By the end of this year, standardized lien documents will be available for at least nineteen states followed by the remaining states and the District of Columbia. Current versions of the state standardized lien documents are available on Freddie Mac's website for the following states: Alabama Arkansas Arizona California Colorado Connecticut Idaho Illinois Iowa Massachusetts Minnesota New Mexico South Dakota Tennessee Virginia Washington The effort is part of Freddie Mac's multipronged approach to create more standardization and awareness around down payment assistance programs. Last month, Freddie Mac announced DPA One®, an innovative new tool that aggregates and showcases down payment assistance programs on a single, insights-rich platform so lenders can easily access and compare programs while providers can have less submission errors, make real-time updates, and receive more visibility for their programs. DPA One is available at no cost to lenders, housing counselors and down payment assistance program providers. DPA One currently has the down payment assistance programs available for 48 of the 50 state housing finance agencies, including local and municipal programs for the Texas, Minnesota, Florida, California, Virginia and Kentucky markets. The remaining local and state assistance programs will come online throughout 2024. About Freddie Mac Freddie Mac's mission is to make home possible for families across the nation. We promote liquidity, stability, affordability and equity in the housing market throughout all economic cycles. Since 1970, we have helped tens of millions of families buy, rent or keep their home.
Zillow predicts more homes for sale, improved affordability in 2024
Matterport Signs Multi-Year Partnership with Vacasa to Provide Digital Twins for International Portfolio of Vacation Homes
Matterport's Property Marketing Solution will become an integral part of Vacasa's home onboarding and guest experience for the tens of thousands of properties Vacasa manages SUNNYVALE, CA (November 30, 2023) — Matterport, Inc., the leading digital twin platform to access, understand and utilize properties, and Vacasa, Inc., North America's leading vacation rental management platform, today announced a new multi-year partnership to leverage Matterport's Digital Twin Platform and Capture Services. Vacasa will expand its use of Matterport's Digital Twin Platform as an integral part of its home onboarding and guest service experiences for the tens of thousands of properties Vacasa manages. Matterport's full-stack digital twin solutions will enable Vacasa to more efficiently and effectively capture, document and promote its listings. Each digital twin will produce an immersive virtual tour as well as high-resolution photos to deliver a consistent showcase experience across Vacasa's rentals, all through a single capture appointment. Sourcing visual documentation through Matterport will assist Vacasa in delivering a consistent guest experience and maintaining brand consistency across its international network of listings. Vacasa will leverage Matterport's APIs and software development kit to integrate Vacasa's platform data with the digital twin of each listing to automate historically manual data-capture processes and improve efficiency. "Vacasa is proud to provide our owners with immersive home tours and high-quality digital photographs for each and every one of the properties under our care," said Chief Operating Officer, John Banczak. "It's one of the many benefits we provide to ensure their homes stand out from the rest. Matterport tours ensure guests have a full picture of what they are booking and the vacation experience they'll have in that home—whether that is simply understanding the layout of the home for family and friends to addressing if the home meets accessibility needs." "Matterport is the only all-in-one solution to both market and optimize a global network of properties," said Jay Remley, Chief Revenue Officer, Matterport. "Our work with Vacasa demonstrates our ability to deliver value throughout the property life cycle, from marketing to operations, and ultimately the customer experience–all made possible by the investments we've made in our digital twin platform for promoting and operating properties anywhere in the world." Matterport is the industry standard for marketing properties, helping people and businesses across industries such as real estate, travel, hospitality and entertainment increase engagement and sales. To learn more about how Matterport can support your organization's property marketing, management or design needs, visit Matterport.com. About Matterport Matterport, Inc. (Nasdaq: MTTR) is leading the digital transformation of the built world. Our groundbreaking spatial data platform turns buildings into data to make nearly every space more valuable and accessible. Millions of buildings in more than 177 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal and marketing. Learn more at matterport.com and browse a gallery of digital twins.
New Analysis Reveals Best Day to Buy a Home Based on Lowest Premium Above AVM
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Who is eMerge designed for?The eMerge email marketing platform is designed for any business, brandor individual looking to create, manage & track email marketing initiatives.eMerge real estate campaigns provide brokers, agents & teams a helping hand each month withconsumer engagement, agent recruitment & retention, and lead nurturing &
The most easy-to-use real estate back office platform. Integrate Brokermint with your CRM, MLS and QuickBooks, seamlessly. Brokermint provides agents, office administrators and brokers a complete system for tracking anything and everything related to your transaction. Brokermint eliminates the need for multiple programs and will seamlessly integrate with tools you may already have in place such as the MLS, your favorite CRM and Quickbooks just to name a few. Additional features include managing offers, commission tracking and compliance review - all under one user-friendly
Realtors Property Resource® (RPR)
This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
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3 Must-Read Tips for Building a Digital Brand Identity as an Agent
Creating a digital brand identity as a real estate agent has never been a more important component of the business. Both buyers and sellers spend ample time researching potential agents online long before they make any decisions about who will represent them in the home transaction, typically between six months to a year before they actually hire someone. At the same time, it's never been more difficult to craft a distinct brand as an agent, one that prospective buyers and sellers can trust and understand. There are no doubt a lot of agents competing with you in your market, and standing out from the crowd can be a challenge for even the best agents. In a webinar from October 31, 2023, Marilyn Wilson, President of RE Technology, sat down with John Adams, President of Adams, Cameron & Co., and Peter Newton, President of Big Rock Consulting Group, to talk about actionable ways agents can craft their unique brand identity. Watch the video to get the full experience; meanwhile, here are some between-the-lines takeaways from their presentation. 1. Digital reach matters more than physical distance Buying physical advertising on billboards, park benches, or newspapers has been a tried-and-true tactic that many agents have used to establish and spread their brand identity. However, these days, people who buy a new house are moving farther and farther away from their current residence: up to 50 miles, compared to up to 15 miles in previous years. If the billboard ads are working for you, that's great, but remember that there could be potential clients who are miles away from the places you would most likely post a physical ad. Building a digital brand identity will help you to both cement trust locally and generate leads from outside your immediate area. 2. Working with a high-profile brokerage can give you a head start Both buyers and sellers want to work with agents who have an established brand. For newer agents who don't have as much experience, or even for seasoned agents who appreciate the additional leverage, working with a brokerage that aligns with your brand identity and that has done its own work to market and advertise itself can help provide a boost to your own reach. 3. Be ubiquitous and consistent It takes a certain number of impressions before an individual member of your audience will be able to remember who you are and what you do. That's not an indication that your brand needs improvement; rather, it's proof of how inundated everybody is with information all day, every day, and how consistent and persistent messaging can help cut through the noise to reach your target audience. With that in mind, it's smart to diversify your marketing efforts just like you would an investment portfolio. Create content that consistently showcases you as a real estate expert in your niche for different channels. If you make a neighborhood guide video for your website, ask yourself how you can slice it up and reuse it not just on Facebook, but also YouTube, Instagram, TikTok, Snapchat, and other social media platforms that support video sharing. To learn more about how to establish a niche for yourself and the five steps of building a brand, watch the full presentation. Related reading Real Estate Branding: 6 Steps for Agent Success How to Humanize Your Digital Business A Step-by-Step Guide to Branding Your Business
Mastering Real Estate Marketing in 2023: Back to the Basics
When home sales decline in a market, it may feel natural to pull back on spending to conserve your resources. But is that really the right approach? Instead, top agents take the opposite tack: they get even more aggressive on promotion because they know their competitors are cutting back. This leaves an opportunity for top agents to expand their presence. Then, when the housing market turns favorable again, they can come out stronger than ever. Fortunately, you don't have to spend a ton on promotions to be successful. In a recent webinar, we learned how to act strategically to market yourself to sellers and give your listings a virtual advantage. Watch the webinar recording to learn more: Webinar Guests Michael Vervena, VP of Sales and Marketing, Planitar, Inc. Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 3:40 - Michael Vervena talks about current market challenges. 6:55 - Buyers and sellers are starting their real estate journey online. 8:35 - What do home sellers expect from a real estate professional? 11:27 - Meeting home buyers' expectations. 17:35 - How to give your online listings a virtual advantage. 22:03 - Technology that provides accurate and reliable data to meet buyers' expectations. 42:20 - Strategies for sharing your listings on social media. 43:11 - How to demonstrate your value by showing your client what you did for them. 48:35 - What makes iGuide unique, and how it helps your marketing strategy. Next Steps To learn more about iGuide, visit GoiGUIDE.com To find a service provider in your area, visit goiguide.com/residential-real-estate Read articles about Virtual Tours, Floor Plans, and Online Marketing Explore more Virtual Tour, Floor Plan, and Online Marketing solutions in our Product Directory Watch more webinars
Online Marketing Boot Camp: Don't Be the Invisible Agent
Can your ideal clients find you online? Making your business visible to potential leads isn't as simple as throwing up a real estate website. Online marketing isn't like Field of Dreams — if you build it, they may not necessarily come. They will, however, come if you undertake a consistent marketing strategy. And it doesn't even have to be complex or time-consuming. The key is cross-promoting your marketing content across various platforms so that you reach consumers wherever they are. We learned all about this in a recent webinar. Watch the recording below to find out how easy it is to get started with an online marketing strategy that puts your business in front of your ideal clients. Webinar Guest Brandon Zwingman, National Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Host Brandon Zwingman introduces himself and the webinar topic. 4:11 - The top five online platforms that most agents aren't using in their online strategy. 6:37 - Email marketing: what kind of emails to leverage, how to use them, and what content to include. 18:05 - Blogging: the benefits to SEO, your online visibility, and how to promote. 20:13 - Facebook: Business pages, how often to post, the most valuable types of posts. 33:33 - LinkedIn: "The silent powerhouse" for real estate marketing. 40:00 - Your website: your central place to be found on the internet. 44:22 - The key to effective social media marketing. 47:08 - The way consumers search has changed. 48:00 - Local ranking factors on Google. 49:37 - Setting up your Google Business Page. 53:00 - The importance of your online brand. 56:27 - Money making goals to set for your online reputation. 1:00:41 - A look at how OutboundEngine can simplify your online marketing strategy. 1:14:58 - Go to bit.ly/profilereach to see how your business is displayed online. Next Steps Visit OutboundEngine.com to learn more Read articles about Online Marketing, or explore more Online Marketing solutions in our Product Directory Watch more webinars Register for our upcoming webinar, Real Estate Marketing in 2023: Focus on the Fundamentals
[WATCH] The Ultimate Lead Generation Machine: How to Keep Your Repeat and Referral Gears Turning
Did you know that 67% of all real estate leads come from repeat and referral clients? To help our readers learn to nurture this side of your business, we recently co-hosted a webinar with Morris Marketing Group. Webinar attendees learned the latest research on lead generation and conversion, as well as answers to the following questions: Where do the best leads come from? Who is converting them? What is their strategy? Watch the webinar recording below to learn why lead conversion is just as important as lead generation, how to find quality leads, and how to keep your repeat and referral business humming along. Webinar Guest Phil Hollander, VP of Business and Professional Development, Morris Marketing Video Timeline 0:00 - Host Phil Hollander introduces himself and the webinar topic. 5:00 - What type of real estate agent do you want to be? 6:13 - What does having a vision for your business look like? 7:29 - Why you need to generate a steady flow of leads. 7:55 - The Lead Spectrum: a different way to look at leads. 11:33 - Two ways to evaluate a lead. 13:09 - The ideal lead situation. 15:14 - The four dominant personality types of lead generation and conversion. 23:50 - A look at the Prospector and Converter personality types. 25:56 - A look at the Networker and Marketer personality types. 28:59 - How are clients choosing agents these days? 29:57 - Why having a systems-based business is critical to your success. 33:51 - The Success System for generating and converting leads. 36:15 - Component #1 of the Success System: Direct mail newsletter. 40:32 - Component #2 of the Success System: Email newsletter. 41:17 - Component #3 of the Success System: Market updates. 42:29 - Component #4 of the Success System: Birthday and move-in anniversary outreach. 43:01 - Component #5 of the Success System: Phone calls. 44:09 - Component #6 of the Success System: In-person client events. 45:20 - Component #7 of the Success System: Annual real estate checkup. 47:29 - Component #8 of the Success System: Your website. 49:08 - Component #9 of the Success System: Blog and social media content. 51:21 - Strategies for qualifying your database. 53:31 - Quick overview of what we've learned so far. 54:50 - Does the Success System work for new agents? 58:21 - Learn more about the Client Referrals system with a free 20-minute consultation. Next Steps Contact Phil Hollander via email or at 800-308-6134 ext. 217 for a free 20-minute consultation Visit MorrisMarketingGroup.com to learn more Read articles about Lead Generation, or explore more Lead Generation solutions in our Product Directory Watch more webinars
[WATCH] Lead Gen Boot Camp: Strategies to Keep Your Pipeline Full
It's a changing market, and like many agents, you may be wondering what the future of your business will look like. How can you invest in your business, and in serious lead generation, during a shifting market? "You can't be a one-trick pony," says Dylan Handy of Elm Street Technology. "You can't rely on one source of lead generation. In a market like this, you have to be really creative." During a recent webinar, Dylan walked us through lead generation strategies across multiple platforms: social media, your website, online ads, organic traffic and more. Watch the webinar recording below to learn how to keep your pipeline full and thriving even during a fluctuating housing market. Webinar Guest Dylan Handy, National Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Host Dylan Handy introduces himself and the webinar topic. 5:02 - What's the ultimate goal of lead generation? 6:10 - Why your website is your "front door" for online business. 8:51 - Driving traffic to your website: the difference between organic and paid strategies. 10:05 - The best social media platforms to drive organic traffic to your website. 11:27 - How to increase your SEO value by blogging. 13:08 - What should you blog about? 17:49 - The ins and outs of leveraging Facebook for lead generation. 24:45 - Overview of other major social platforms to leverage. 28:27 - The key to effective social media marketing. 30:06 - Why you may not be getting leads from your current website. 32:11 - Using paid traffic to drive website traffic. 40:54 - Real estate portal leads vs. search engine and social media ads. 43:20 - Three components of online lead conversion. 45:50 - Lead nurture follow-up systems and processes. 47:50 - The secret to successful social media marketing and online lead generation. 49:30 - Leveraging automated systems and processes. 52:30 - How Elevate's all-in-one solution can help you generate, nurture, and convert real estate leads. Next Steps Contact Dylan Handy via email or at 508-963-2163 to sign up or learn more Visit ElmStreet.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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