Articles

Friday Freebie: Guide to Targeted Mailing Lists and Campaigns
Last week's Friday Freebie highlighted a free list of absentee owner leads. But what if you're not interested in that particular niche or it's a demographic that's not prevalent enough in your market? This week, we've got something that's more your cup of tea. In this free guide, you'll learn how to create targeted mailing lists and campaigns for whatever your preferred niche is—be that retirees, first-time buyers, and beyond. Read on to learn how to download your free copy. Free Guide to Real Estate Mailing Lists, courtesy of ProspectsPLUS! The "spray and pray" approach to direct mail hasn't been a valid strategy since… well, maybe ever. After all, sending out mailings with little thought of what you're sending and to whom is a great way to burn through your marketing budget with little return. This free guide to real estate mailing lists will help you identify your target market and launch successful direct mail campaigns. It offers a peek at the types of targeted mailing lists you can build with ProspectsPLUS! and the ideal content you can send to each demographic. The guide provides information on targeting groups like: Baby Boomers Empty Nesters Investors Lifestyle Interests High-Income Renters Move-Up Markets And more! And if you're wondering which groups are most prevalent in your area, don't worry—this guide has you covered! The guide offers a breakdown of how many consumers match the target groups above in the major metros in every state. (Miami, for example, has 32,171 high-income renters while Atlanta has 163,026 Baby Boomers and seniors.) Ready to check it out? Download your Real Estate Mailing List Guide for FREE now!
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Where to Post Social Video for Real Estate Agents
So you've discovered that the camera on your phone isn't just for still photos. It takes decent quality video, too! Some agents might not be taking advantage of this as they should. Video is a great way to show off your personality and build likability before meeting your future clients. But where on social media should you post your videos? Here are the social networks that real estate agents should post video to:
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Transaction Management Fundamentals
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Prepare Your Business for a Post-Covid Market with These Tips
The real estate market is different during COVID-19 compared to what we have seen in the past. Homes are selling faster and for higher prices than ever before. With everything going on in the market, are you prepared to tackle the real estate market post COVID-19? Recently, Rob Levy, a top Realtor out of Portland, Ore. and practicing agent of 32 years, joined us for a Secrets of Top Selling Agents webinar, where he shared some of his best tips and practices to manage your real estate business post COVID-19.
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Products

Homes.com
Homes.com is an online portal for homebuyers to conduct property searches and finding a real estate agent.  Homes.com includes property listings, brand advertising and marketing solutions, both online and in print. Homes.com provides lead generation, branding, reporting and listing exposure for agents, brokers and builders alike. Homes.com currently quotes its monthly traffic to number 4 million buyers and sellers. Homes.com provides real estate agents and brokers with the option to post their listings on their online portal. Listing exposure on Homes.com benefits include: Exposure - Manage listings from the MyHomes Agent Profile including photos, virtual tours, contact info and more Targeted Leads - Leads are routed directly to the agent or broker’s email or via text message to their cell phone. Each listing includes a contact form next to all of their listings, plus their picture and contact information are displayed in two places in the listing detail pages Direct links – Home buyers can link directly to an agent or broker’s information available online, including a link to all their listings, website, phone number etc. Go mobile - All an agent or broker’s listings on Homes.com are also featured on the Homes.com real estate search applications the iPhone, Blackberry and from all cell phone web browsers Agent Profile - A link from each of an agent or broker’s listings directs home buyers to their personal profile which includes a bio, listings and endorsements on their Homes.com agent profile page Prime Positioning - Preferred listings display at the top of search results to give your listings maximum exposure to your listings. Call Tracking - Track consumer inquiries on your listings with a special 800 number. More Photos - Unlimited photos allow you the ability to showcase every feature of your
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RPR for Agents
Realtors Property Resource® (RPR) is a national property database from NAR® designed to provide REALTORS® with advanced technology tools and features needed to provide clients and customers with dynamic reports and analytics. These features assist in helping your clients and customers make informed decisions when buying or selling property. The Realtors Property Resource application: Is exclusive technology only for REALTORS Does not allow public or consumer access Is a NAR® member benefit provided at no additional charge With RPR, All REALTORS® can access: Tax assessment and public records on over 150 million parcels of propertyin the U.S. Mortgage and lien information Largest national database by county of foreclosure, pre-foreclosure, REO and default Nationwide school data, test scores and parent reviews  Dynamic mapping: School Zones, Neighborhoods, Zip Codes, Cities, FEMA etc. Geo-spatial data including aerial photography, street level and bird’s eye view Census, demographic and lifestyle data Neighborhood information Comprehensive property and neighborhood reporting If the local MLS has partnered with RPR to include MLS data in the system, REALTORS® will also have access to: MLS active, sold, pending, expired, withdrawn and canceled statuses Historic listing comparison tool Realtor Valuation Model® (RVM®) Refine property facts, comparables and RVM® for custom valuation report Charts and Graphs will include trends calculated from MLS data  RPR also offers Broker branding to help reinforce your brand as part of the Want to get started? Watch this video on creating an
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Top Producer IDX and Top Producer Websites
You’re Better than Your Competition! Stop keeping it a secret and let the world know with a Top Producer® Website. Websites Tailored to Fit Your Brand We’ve got hundreds of website designs for you to choose from, and each one is fully customizable. Showcase Your Listings & Satisfy Your Sellers With a Top Producer® website you’ll be able to showcase your listings with attractive layouts, lots of photos, interactive maps, and an open house calendar that lets buyers schedule appointments directly with you. Automate Your Follow-up with Top Producer® CRm Integration Because Top Producer® IDX seamlessly flows lead information into Top Producer® CRM application, you’ll be able to put your follow-up on autopilot, and stay in touch with your prospects effortlessly. Incubate Prospects and Bank Future Business. When you combine a Top Producer® Website with Integrated IDX, you get a lead incubator that can help turn a long-term prospect into a future customer. Your visitors get access to fresh property data, and you get the opportunity to nurture an early-stage prospect into a long-term
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CRS Data MLS Tax Suite
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided you with a wealth of tax data. Our new, customized MLS Tax Suite by CRS Data integrates seamlessly into your MLS system and gives REALTORS® current tax data, detailed maps and robust features on all browsers and devices. Find listings and FSBOs quickly, evaluate them effectively and give clients professional
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Industry News

More than 200,000 New Listings Are Missing from U.S. Housing Market, According to Realtor.com February Housing Report
Extreme weather across most of the country pushed new listings to a record low that will be difficult to dig out from, while prices hit a new high SANTA CLARA, Calif., March 4, 2021 -- February's extreme weather throughout the U.S. exacerbated the housing market's inventory woes, pushing the pace of new listings coming onto the market further behind pre-pandemic levels, according to the realtor.com Monthly Housing Trends Report released today. Unless the trend reverses itself, buyers will be in for a much more competitive homebuying season than last year. "Last month's record cold and snowstorms likely caused sellers to hit pause, even if only temporarily," said realtor.com® Chief Economist Danielle Hale. "However, in today's inventory-starved market, any setback is significant. Unless we see some big improvements in the new listings trends over the coming months buyers can expect stiff competition. And unlike last spring, buyers may also face affordability challenges as home prices and mortgage rates increase. Market dynamics continue to favor sellers." According to realtor.com® data, 14.8% of the year's total new listings came to market in January and February in 2017-2019, and new listings in these months were an even bigger share in 2020 as COVID scared off many would-be sellers later in the year. Approximately 207,000 fewer homes were newly listed for sale during the first two months of 2021, compared with the average for those two months over the last four years. New listings would need to increase by 25% year-over-year in March and April to bring the year to date figure back to April 2020's levels. Severe winter storms across the U.S. drive inventory down further The number of homes for sale in the U.S. in February was down 48.6% year-over-year, a new low that translated into 496,000 fewer homes for sale. New listings were down 24.5% year-over-year, with the biggest drop -- 35.2% -- occurring in the third week of February, the most extreme weather week of a very cold and snowy month. New listings recovered to a smaller decline of 26.9% year-over-year in February's final week as conditions eased. Housing inventory in the 50 largest U.S. metros declined by 47.4% over last year in February, an increase from January's 41.8% decline. New listings in the 50 largest U.S. metros were down 23.5% year-over-year. For some metros, the declines were far more significant with new listings falling 47% in Oklahoma City, Okla., 45% in Kansas City, Mo.-Kan. and 40% in Milwaukee-Waukesha-West Allis, Wis. Two of three metros with increases in new listings were in California. New listings were up 13.6% in San Jose, Calif., followed by San Francisco (1.1%), and Denver (1.1%) year-over-year. Listing prices reach new high In February, the median national home listing price grew 13.7% over last year to $353,000, surpassing last year's peak price unseasonably early. The slowdown from last month's growth rate of 15.4% was likely due to a change in the mix of homes for sale. Listing prices in the nation's 50 metros grew by an average of 11.5%, compared to last year. Regionally, the Northeast saw the biggest jump in listing prices, increasing at an average rate of 16.8% over last year. Prices were up 11.7% in the West, 10.9% in the Midwest and 9.5% in the South. At the metro level, Austin, Texas, (+37.2%), Rochester, N.Y. (+27.6%) and Buffalo, N.Y. (+25.0%) posted the highest year-over-year median listing price growth in February. Miami (-2.7%), Denver (-1.7%), and Orlando, Fla. (-1.1%), were the only top 50 metros to see their median listing price decline year-over-year in February. Buyers need to act fast The typical home spent 70 days on the market in February, 11 days less than last year. Time on market was even faster in the 50 largest U.S. metros where the typical home sold in 48 days, 12 days less than a year ago. Homes saw the greatest decline in time spent on the market compared to last year in Austin, Texas (-36 days), Charlotte, N.C. (-28 days) and Portland, Ore. (-27 days). Metros With the Largest Decline in Newly Listed Homes   *Some data for Pittsburgh, New York, and San Diego has been excluded due to data quality. About realtor.com® Realtor.com® makes buying, selling, renting and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate more than 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, realtor.com® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
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Planitar Heats Up Competition in 3D Virtual Tour Space with Its New iGUIDE PLANIX Camera System
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Buyers Carry Momentum Into 2021, Led By a Record Number of Home Tours In Austin, Boulder, Denver and Seattle Per Data from ShowingTime
Double-digit showings per listing in 16 of the top 20 cities tracked, including Columbus and Akron, Ohio, Portland, Ore., Omaha, Neb., and Springfield, Mass. CHICAGO - (February 23, 2021) -- ShowingTime, the residential real estate industry's leading showing management and market stats technology provider, reported that home shoppers carried their end-of-year showing activity momentum into January, with home tours across the country up 55.1 percent year-over-year as more listings came on the market in some metro areas. "Austin, Boulder, Denver and Seattle all logged substantial month-over-month increases in showings," said ShowingTime President Michael Lane. "With a limited number of homes to see, showings per listing jumped to levels we’ve never seen before. Seattle recorded more than 26 showings per listing in January, Denver had 23 and Austin recorded 18 showings per listing. The nationwide average in the markets we track is eight showings per listing." Other cities – including Ocean City, N.J., Madison, Wis., Salt Lake City, Utah and Columbus, Ohio – all recorded at least 70 percent increases in showings versus December. "It's clear that buyers decided to come out in January instead of waiting until spring to shop for homes," Lane said. "While the winter storms that affected most of the country in February will have a downward impact and will be reflected in our next report, we expect to continue seeing big jumps in buyer activity once cities thaw out and more listings come on the market." For the third consecutive month, the West Region experienced the most significant year-over-year increase in showing activity, with a jump of 90 percent. The other regions also recorded year-over-year increases, though at a slower pace than in December. The Midwest was up 57.3 percent, the Northeast 52.2 percent, and the South increased 51 percent. "As anticipated, demand for real estate remains elevated and continues to be affected by low levels of inventory," said ShowingTime Chief Analytics Officer Daniil Cherkasskiy. "On average, each home is getting 50 percent or more requests this year compared to January of last year. As we head into the busy season, it’s likely we’ll push into even more extreme territory until the supply starts catching up with demand." The ShowingTime Showing Index is compiled using data from more than six million property showings scheduled across the country each month on listings using ShowingTime products and services. The Showing Index tracks the average number of appointments received on active listings during the month. About ShowingTime ShowingTime is the residential real estate industry’s leading showing management and market stats technology provider, with more than 1.5 million active listings subscribed to its services. Its products are used in 370 MLSs representing 1.4 million real estate professionals across the U.S. and Canada. Contact us at [email protected]
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Home Price Increases in Opportunity Zone Redevelopment Areas Keeping Pace with Nationwide Gains
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Companies

SentriLock
SentriLock is the leading electronic lockbox manufacturer and service provider supporting the Real Estate industry and other emerging markets. SentriLock is a technology-based company that offers the most secure, durable, and versatile product within the industry. With SentriLock’s reliable, multiple key access method you will never miss a
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Realtors Property Resource® (RPR)
This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered
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CRS Data (Courthouse Retrieval System)
With an in-house team dedicated to collecting, converting, updating and verifying the data available through our robust suites, you can make confident decisions that optimize performance, increase revenue and enhance customer experience. Put the power of intelligent data in your hands with CRS
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Elevate
Welcome to pure productivity for real estate brokers, agents & teams: CRM, IDX websites, lead gen, email, text, social, automated campaigns & workflows, and custom consulting. Intuitive, easy-to-use technology, complemented by fanatical training, support and business consulting.
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Webinars

WATCH: Introducing Chirp, the New Relationship Software from Happy Grasshopper
We all know that real estate is a relationship business. And we all know the things we "should" do to maintain our relationships--call past clients, send them emails, reach out by text--but it's not always easy to find the time or motivation to do these things. Enter Chirp, a new relationship platform from Happy Grasshopper. Each year, Chirp sends out 17 "non-salesy" emails, 6-12 conversation starting texts, and 6-12 friendly ringless voicemails to your database to nurture your relationship with your contacts. We learned all about Chirp in a recent webinar and how one top Realtor uses it to build his relationships—and his business. Check out the webinar below (and make sure you watch through to the end to see the impromptu guitar duet)! Webinar Guests Dan Stewart, CEO, Happy Grasshopper Randall Martin, top producer at CB&A REALTORS® Chris Drayer, CEO and Founder, Revaluate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the panelists. 1:15 - Dan Stewart introduces the topic and emphasizes the importance of relationships. 5:51 - Randall Martin shares how much of his business comes from cultivating relationships. 9:01 - The issues behind agent adoption of broker-provided technology. 15:01 - Randall explains what happens when he sends out a "Chirp" from Happy Grasshopper. 18:00 - Dan shares the genesis of Chirp and what it does for brokers and agents. 20:50 - Chris Drayer on how Revaluate's integration with Happy Grasshopper helps agents identify contacts that are ready to move. 23:27 - Dan gives us a live demo of Chirp. 33:38 - The difference between campaigns for new leads vs. existing contacts. 35:20 - Randall shares the analytics that his Chirp campaigns see. 43:24 - Dan on what Happy Grasshopper offers brokerages. 47:20 - Chris on how Revaluate works within Happy Grasshopper to identify those most likely to move. 49:54 - Q&A session. 57:23 - How to learn more about Chirp, or sign-up for the service. 1:00:30 - Dan and Randall wrap things up with an impromptu guitar session! Next Steps Download Randall Martin's case study: How One Email Generated $2M in New Business in One Day Learn more at HappyGrasshopper.com/Chirp Read articles about Email Marketing, or explore more Email Marketing solutions in our Product Directory Watch more webinars
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WATCH: Connect with Clients During a Life-Changing Event
Wouldn't it be nice to know which contacts in your database need a real estate agent right now? Thanks to technology powered by artificial intelligence, that's no longer a pipe dream--that's today's reality. This week, we hosted a webinar that explored a new player on this scene, Lead Scoring 360 from HomeActions. Lead Scoring 360 can help real estate professionals identify warm leads--including those who are going through a major life event like a marriage, divorce, birth, death, and beyond. Watch the recorded webinar below to learn how this AI-powered technology can predict which leads you should reach out to next: Webinar Guests Albert Clark, President, HomeActions Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:40 - Albert Clark on how building relationship capital using email marketing and artificial intelligence can help you focus your efforts on warm leads in your database. 2:28 - An introduction on how HomeActions works and how it can help real estate pros identify warm leads. 26:19 - How to position yourself to help those going through life changes—divorce, death, birth, etc.—using HomeActions' latest product, Lead Scoring 360, an AI-powered marketing tool. 28:35 - How Lead Scoring 360's 'Move Score' predicts who is most likely to move in the next 3-6 months. 34:17 - Albert shares how HomeActions' subscription model works and answers audience questions. 1:00:40 - How to learn more about HomeActions and Lead Scoring 360. Next Steps Learn more about HomeActions on their website To get started or learn more, email Albert Clark or text him at 570-510-3507 Read articles about Email Marketing, or explore more Email Marketing solutions in our Product Directory Register for our upcoming webinar: Introducing Chirp™: The easiest, most engaging relationship software that agents and brokerages agree about! Watch more webinars
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WATCH: Secrets to Lead Generation Success
"Inventory is just gone right now." That's the situation that most real estate agents are facing across the country--and a fact that we spent a good amount of time discussing in a recent webinar. What can agents do to keep their business moving and the leads flowing through their sales funnel throughout the twin challenges of COVID-19 and record low inventory levels? Frank Chimento and Bondilyn Jolly of Elevate joined us during this webinar to discuss just that. They answered the lead generation questions of real estate agents across the country, while helping agents strategize their way to success. Check out the full discussion and strategy session in the video below: Webinar Guests Frank Chimento, VP of Brokerage Development, Elevate Bondilyn Jolly, VP of Marketing at Elevate and Managing Partner of 3sixtyfive.agency Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 10:20 - Critical statistics about consumer and real estate agent behavior and trends. 25:45 - Lifecycle of a real estate lead. 41:40 - Search-based vs. interruption-based lead generation. 44:34 - Frank shares statistics and facts on generating and converting buyer leads. 45:51 - Live audience poll about lead generation. 59:55 - The difference between buying leads vs. a lead conversion system. Next Steps Learn more about Elevate at TryElevate.com/LeadGen Read articles about Lead Generation, or explore more Lead Generation solutions in our Product Directory Register for our upcoming webinars: Are You Using the Best Real Estate Tech for Your Business? and Connect with Clients During a Life-Changing Event Watch more webinars
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WATCH: 5 Ways Your CRM Can Make You More Money
Is your CRM doing the hard work of managing your database--or just making you work hard? There's a smarter way to work when you have a smart CRM. What's a smart CRM? A platform that offers strategic insights, surfaces opportunities, offers behavioral insights and more to keep you top-of-mind with your contacts. We explored one such CRM during a recent webinar with Brad Nix and Greg Dallaire, two top brokerage leaders who both use BoomTown's CRM in their businesses. Learn how your real estate team or brokerage can benefit from an intelligent CRM in the recorded webinar below: Webinar Guests Greg Dallaire, Broker/Owner, Dallaire Realty Brad Nix, Co-founder and COO, Path & Post Real Estate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 3:15 - Brad Nix and Greg Dallaire share what a CRM means to their businesses. 5:33 - How a CRM enables conversion of past and present leads. 27:05 - Delivering a premium level of service with a CRM. 38:00 - Surfacing opportunities at the right time. 46:50 - How a CRM provides a blueprint for success. 50:04 - CRMs create happy and productive agents. 58:00 - Final comments and where to find more information. Next Steps Learn more about BoomTown at BoomTownROI.com Read articles about CRM, or explore more CRM solutions in our Product Directory Register for our upcoming webinars: How to engage with your past and current clients for life using one platform and Secrets to Lead Generation Success Watch more webinars
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First Look: Broker-Level CRM Now Available to Agents and Teams
Two weeks ago, something exciting happened: Agents, teams, and small firms finally gained access to a high-level CRM that was previously only available to larger brokerages. We're talking about DeltaNET 6 from Delta Media Group. During a recent webinar, our readers were treated to a tour and live demo of this robust marketing and client management platform—and invited to try it free for 30 days. Watch the webinar in full below, and scroll down to learn how you can claim your free, 30-day trial. Webinar Guests Michael Minard, CEO/Owner, Delta Media Group Franklin Stoffer, Sales Manager, Delta Media Group Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 2:00 - Mike Minard on why Delta Media Group decided to develop an agent-centric platform. 4:45 - Franklin Stoffer introduces Delta's new platform, which includes a CRM, customizable websites, automated reporting, and more. 9:30 - A closer look at DeltaNET 6's customizable websites. 12:40 - Franklin kicks off a tour of DeltaNET 6. 14:10 - Automated marketing features of DeltaNET 6. 22:55 - Live demo of DeltaNET 6. 47:35 - Automated Seller Reports from DeltaNET 6. 48:55 - Features that help agents stay on track: Agent digest emails and New Listing alerts 50:15 - How Delta's comprehensive platform can help you save money. 50:55 - Free 30-day trial offer for RE Technology members. 52:00 - Question and answer segment. A Special Offer for RE Technology Readers RE Technology subscribers can get a 30-day free trial of DeltaNET 6—no credit card required. Visit deltamediagroup.com/free to claim your free offer! Next Steps Get a free, 30-day trial of DeltaNet 6 Read articles about CRM, or explore more CRM solutions in our Product Directory Register for this upcoming webinar: 5 Ways Your CRM Can Make You More Money Watch more webinars
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