Articles

5 Tips [and a Freebie] to Up Your Social Media Marketing
We all know that social media is a necessary part of a comprehensive marketing strategy, but with its ever-evolving algorithms and "cancel culture" mentality, if you make a misstep, keeping up can prove challenging and overwhelming to many real estate professionals. When it comes to social media marketing, we believe in QUALITY over QUANTITY. Read on for our easy-to-implement marketing tips that even the busiest real estate professional can put into play! 1. Take the "Mixed Bag" Approach to Creating Content Creating good social content can be time consuming, but it doesn't have to be if you take a "mixed bag" approach. Some of the highest engagement content is nothing more than capturing a moment in your life and sharing it, or taking a shot of the hottest new coffee shop in your neighborhood and giving a shout-out regarding the most delicious latte that's walking distance from that hot new listing you just landed. Other types of content require more thought and effort, like a video interview with your favorite mortgage lender, writing a detailed blog post about a residential community, or editing a video tour of your latest listing. 2. Focus on Quality Over Quantity Posting for the sake of posting isn't necessary. Although we DO recommend that you create some sort of consistent posting schedule in order to train your followers (and yourself) to look for and engage with your content, you want to ask yourself two important questions for creating awesome content: Does my content provide VALUE to my audience (information, interest, local, relatable)? Does my content ENGAGE my audience (shares, clicks, comments, likes, etc.)? Always keep in mind the reason that you create content in the first place is to provide value to your audience, initiate conversations, and ultimately build and nurture your sphere to lead to business (and personal) opportunities in your life. 3. Focus on the Platforms that Support Your Audience (and Opportunities) There are a lot of great social media channels, but some are more popular than others with certain segments of your audience—and some are going to feel more natural and intuitive for you as well! The average American spends three hours per day on social networks and online messaging and the numbers are impressive: 90% of Millennials, 78% of Gen-X and 48% of Baby Boomers all are active social consumers, and the numbers have continued to grow over the past year of "COVID living." Millennial audiences are going to prefer highly visual, short form channels like Instagram, YouTube and TikTok, while Gen Xers and Boomers are more open to platforms such as Facebook, email marketing and long-form blog content. 4. Different Channels = Different Content Be sure that you adjust your content to fit the channel, even if it's the same content being repurposed. For example, you've got a hot new listing to showcase, Instagram and Facebook are where you are going to be very visual with big, gorgeous graphics and expanded description. YouTube is going to promote that listing with a gorgeous walk-through video, and your blog is going to be all of the above, along with an SEO-friendly long-form description of the listing and the surrounding community. 5. Be Yourself One of the things that's made social media so popular is that it's a way for people to easily tap into other's day-to-day without the "invasiveness" of a telephone call or text. In its best sense, social media gives us the opportunity to cheer on each other's successes, explore lives and stories that interest us, and support people and initiatives that we care about. The most important thing to do is be yourself. Being authentically you is what makes following your story online interesting to your audience. All the rest will fall into place! Schedule Your FREE Social Media Review Spend 15-minute with an Elevate Success Coach to take a look at your current social media marketing strategy and receive tips, tricks and insight into what you are doing well and what you can improve. We'll review your current website, blog and social channels—no strings attached! [ SCHEDULE SOCIAL MEDIA REVIEW ]
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How to Become a Real Estate Coach
Many successful real estate agents dream about becoming a real estate coach. However, few know how to actually take the steps to make it happen. With that in mind, we've created a guide on how to become a real estate coach. Keep reading to learn what a real estate coach does, the benefits of starting your own coaching business, and the exact steps you need to follow to make this dream a reality.
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Using Data to Identify Opportunities
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Facebook Turns the Table on Lead Gen: You don't go after leads -- leads come to you
Online lead generation has created new business for many real estate agents for more than a decade. The major portals alone have collected hundreds of millions of dollars in annual ad revenue selling online leads to agents. Early on, agents who bought leads from the portals generated big business. But buying online leads from portals has become more and more expensive and can cost $200 per lead. And the national average conversion rate for internet leads is widely reported at only 2-3 percent. Social media sites, like Facebook, are turning the tables on traditional sources of online lead generation or lead gen. The old model of lead gen captures a lead, and then you go to them. With a social media channel like Facebook, your future leads are already checking you out, and when they are ready, they come to you. This shifts the focus from targeting people you don't know – online leads – to people who know and like you. The concept isn't new: historically, most agents generate the majority of their business from referrals, most often from past clients, friends and family, and others in their sphere of influence. Facebook makes this process possible online. Facebook and real estate According to the National Association of Realtors, 76 percent of members are on Facebook for professional use, and 78 percent use Facebook for personal use. However, NAR says only about one-in-five agents use Facebook to market their listings. Yet, the opportunity to generate leads from Facebook is enormous. Facebook continues its reign as the number one social media site. Nearly two billion people use Facebook every day worldwide. And the average time spent on Facebook exceeds any other social site, a whopping 58.5 minutes per user per day. Engagement on Facebook remains off the charts. Every minute, Facebook users create four million likes, and every second, more than six people sign up for Facebook. More importantly, for agents, 35 million people update their statuses on Facebook every day. Agents are attracted to Facebook, as it is the easiest and most efficient way to stay visible with their clients, friends, family, and community. The fact is most, if not all of them, are on Facebook. There is no more cost-effective way to use sphere marketing to reach clients and future ones than on Facebook. Facebook also meets HUD fair housing requirements for advertising as real estate agents must mark boosted posts as a "Special Ad Category" and select "Housing" from the pull-down menu. Facebook won't approve a real estate ad or boosted post without it. This makes certain agents are complying with fair housing rules that prevent specific geographic and demographic targeting. Turning the tables Perhaps the best part of using Facebook as an agent to generate leads is that in the long run, it is easier. Agents who are most successful in generating leads from Facebook do more than drive-by "liking" of other people's posts. The key is to share relevant comments and content. It's also essential for you to be you. Agents attract customers who are like them, as chemistry is vital in any business relationship. Through Facebook, people in your community get to know you, while your sphere gets to know you better. It's also important to be consistent. As a busy agent, it's sometimes hard to find a way to post to Facebook regularly. One of the best ways to be consistent is to use Facebook to market your listings. This includes paying for "boosted" posts. Paying Facebook to expose your listing post to more people helps your exposure in the market. More importantly, you are delivering value to your sellers by increasing exposure to more potential buyers. What changes is the way you generate leads. Using Facebook to promote your listings and expose your sphere to you and your business, you maintain top-of-mind awareness. When someone in your sphere is ready to buy or sell, they are more likely to contact you because of your Facebook activity. That turns the tables because instead of paying someone to send you an online lead and tracking them down to see if they are interested in working with you, Facebook leads are people who already know you. And they contact you, instead of the other way around. Isn't that the kind of lead every agent wants? Final advice: if your MLS or association offers Tech Helpline from Florida Realtors as a member benefit, you can get technical assistance with Facebook. If your MLS or association doesn't provide Tech Helpline, encourage them to contact Tech Helpline at [email protected] Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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Products

CRS Data MLS Tax Suite
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided you with a wealth of tax data. Our new, customized MLS Tax Suite by CRS Data integrates seamlessly into your MLS system and gives REALTORS® current tax data, detailed maps and robust features on all browsers and devices. Find listings and FSBOs quickly, evaluate them effectively and give clients professional
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Online Advertising From Homes.com
We Send the Consumers more Likely to Buy to YOU! Homes.com consistently is a top source of consumer traffic to real estate agent and broker websites. Not only do we refer a high volume of consumer traffic to real estate professionals, but we send highly-engaged consumers who are more likely to buy your way! Here’s how: Homes.com receives over 12.5 million unique consumer visits monthly, with over 20 million total visits each month. 190 million page views each month, with consumers spending an average of 11 minutes on Homes.com. Half of our visitors DO NOT visit a competitor. Refer more traffic to broker sites than Zillow or Realtor.com. Drive EVEN MORE Traffic to Your Site when You UPGRADE your listings to Preferred! Preferred listings are positioned at the top of search results on Homes.com and have special branding to get them noticed faster. Combine high-visibility with Homes.com’s already highly-engaged consumer traffic, and it’s no wonder that Preferred Listings are viewed 8 times more than basic listings on Homes.com, and they receive 7 times more leads! Contact us to upgrade your basic listings to Preferred Listings on Homes.com today! Target Buyers and Sellers in Your Area with Local Ads on Homes.com! Target active buyers and sellers in the city and/or zip code of your choice. High-impact branding ads containing social media links present you as the local expert. Clean ad design blends seamlessly with the page design to avoid con- sumer banner ad blindness and get you noticed faster Connect with and convert more active homebuyers in your target area with Buyer Connect from Homes.com! As a part of the Homes Connect platform, Buyer Connect is our end-to-end solution that connects you with inquiring local
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realtor.com®
Realtor.com® is real estate’s most comprehensive online and mobile destination, helping connect consumers with properties and local professionals that can help. The complete set of solutions are designed to help agents connect with buyers and sellers, follow-up, and ultimately assist them to the point of closing. Visit marketing.realtor.com to learn more about the products and services currently
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ListHub for Agents
Listhub is the nation’s premier network for listing distribution and online listing activity reporting. ListHub’s basic listing distribution service is free and allows brokers and agents to advertise their listings on over 50 national real estate search sites. For a competitive advantage in your marketplace, ListHub offers the Agent Pro and Pro-Plus Packages. If your Brokerage or MLS has opted to distribute your company’s listings to the websites in the ListHub network, agents may upgrade their ListHub account to receive a suite of online marketing reports that detail the success of this exposure. The ListHub Basic Package includes: Your Listings On More Than 50 Websites Filters For Reviewing Publisher Features View Publisher Ratings Automatic Daily Updates From The MLS Free Leads Via Phone And Email Personal Dashboard Login Online Technical Support Channel Scorecard For just pennies a day you can upgrade your ListHub Basic Package to receive valuable marketing intelligence! The Agent Pro Package is for competitive agents and all of the benefits of the Basic Package PLUS: Online Marketing Reports For All Of Your Listings Seller Reports Automatic Email For Seller Reports VIP Phone Support Custom Branded eMarketing Flyers For Listings Presentations PRICING: $129 Per Year The Agent Pro-Plus Package is for agents who are the leaders in their market. For $229 per year, the Pro-Plus Package includes all of the benefits of the Pro Package PLUS: Include Your Personal Website Metrics On All
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Industry News

CoStar Group to Acquire Residential Listing Site Homes.com
Acquisition Expands CoStar's Effort to Provide Digital Tools and Advertising Solutions That Support Residential Real Estate Agents and Their Customers WASHINGTON -- April 14, 2021 - CoStar Group, Inc., the leading provider of commercial real estate information, analytics and online marketplaces, announced today that it has reached a definitive agreement to acquire Homes.com, a division of Dominion Enterprises, for $156 million in cash. Homes.com is a well-recognized residential property listing and marketing portal that supports over 500,000 residential agents and brokers in the home sale process. Approximately 5 million people visit the Homes.com website each month to search nearly 1.8 million residential property listings. Homes.com provides advertising and marketing services to residential brokers and agents based on listing feeds that cover more than 90% of all Multiple Listing Services (MLS) subscribers in the United States. The company is headquartered in Norfolk, Virginia. "We are excited to welcome the Homes.com team to the CoStar family," said Andrew C. Florance, Founder and Chief Executive Officer of CoStar Group. "We believe that the acquisition of Homes.com is highly complementary alongside Homesnap, the industry-leading workflow and marketing platform for residential real estate agents that we acquired in December last year. The combination of Homes.com's online portal and consumer traffic with Homesnap's powerful mobile tools and highly effective agent marketing solutions has the potential to create a differentiated service that uniquely focuses on selling a house faster and at a better price, rather than just trying to take agent fees." "Unfortunately," continued Florance, "current residential listing sites do not serve the interests of homeowners or their agents as they focus on selling advertisements on top of agent listings and increasingly offer competing brokerage services. These sites generate a portion of their revenue from directing potential homebuyers away from the listing agents to unrelated buyer agents that are advertising on top of listing agent listings. This is a practice we plan to no longer continue. Our plan in bringing Homesnap and Homes.com together is to help agents market their listings in support of the ‘your listing, your lead' philosophy – which stands in contrast to most players in the industry." "The Homes.com team and I are looking forward to working with our new colleagues at CoStar," said Dave Mele, President of Homes.com. "Together we will be dedicated to growing the Homes.com brand and building innovative solutions that expand the marketing options available to consumers and their agents." The transaction is expected to close in the first half of 2021, subject to customary closing conditions and regulatory review. We anticipate the acquisition of Homes.com will contribute approximately $5-10 million in incremental revenue to CoStar Group in the second half of 2021, subject to transaction timing. CoStar Group plans to provide additional information about the Homes.com acquisition during the first quarter 2021 financial results conference call scheduled for April 27, 2021.
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Bloomington, Ill., is the Best Market for First-Time Home Buyers
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Homeownership Remains Affordable for Average Workers Across Majority of U.S. Despite Price Spikes
Average Wage Above Level Needed To Afford Typical Home in First Quarter of 2021; Historic Affordability Improved in First Quarter In About Half of U.S. Housing Markets; National Median Home Price Up 18 Percent Over First Quarter of 2020 IRVINE, Calif. - Apr. 1, 2021 -- ATTOM Data Solutions, curator of the nation's premier property database, today released its first-quarter 2021 U.S. Home Affordability Report, showing that median home prices of single-family homes and condos in the first quarter of this year were more affordable than historical averages in 52 percent of counties with enough data to analyze. That was down from 63 percent of counties in the first quarter of 2020 and 95 percent during the same period five years ago. But rising wages and falling mortgage rates still compensated for near-20 percent spikes in home prices over the past year, helping to keep median home prices affordable for average wage earners around the country. The report determined affordability for average wage earners by calculating the amount of income needed to meet monthly home ownership expenses — including mortgage, property taxes and insurance — on a median-priced home, assuming an 80 percent down payment and a 28 percent maximum "front-end" debt-to-income ratio. That required income was then compared to annualized average weekly wage data from the Bureau of Labor Statistics (see full methodology below). The 80-percent down payment criterion marks an update to ATTOM's affordability analysis, which now shows smaller portions of income needed to afford home ownership than recent reports. Compared to historical levels, median home prices in 287 of the 552 counties analyzed in the first quarter of 2021 were more affordable than past averages. That was down from 349 of the same group of counties in the first quarter of 2020, a trend that came during a 12-month period when the national median home price shot up 18 percent, to $278,000, in the first quarter of 2021. Yet, with workplace pay rising and home mortgage rates continuing to hit historic lows, major expenses on a median-priced home nationwide still consumed just 23.7 percent of the average wage across the country in the first quarter of 2021. That figure was up from 22 percent in first quarter of 2020 and from 19.7 percent five years ago. But it remained well within the 28 percent standard lenders prefer for how much homeowners should spend on those major expenses. Those mixed trends – homes remaining affordable but not quite as much as they have historically – happened amid a surge over the past year of home buyers who largely escaped the economic damage caused by the recent worldwide Coronavirus pandemic. As those home seekers pursued a dwindling supply of homes for sale, prices shot up – just not enough to significantly outweigh the benefits of increased wages and average mortgage rates that sat below 3 percent. "The past year certainly has been an odd one for the U.S. housing market. Home prices surged at a remarkable pace even as the virus pandemic damaged the U.S. economy, which dropped historical affordability levels. But average workers untarnished by the pandemic were still able to afford the typical home because wages and rock-bottom interest rates worked to their favor in a big way," said Todd Teta, chief product officer with ATTOM Data Solutions. "Much remains uncertain about the housing market in 2021. A lot will depend on how well the broader U.S. economy recovers from the pandemic and whether there are still many more buyers looking to escape congested neighborhoods most prone to the virus, pushing prices even higher. But for now, our data shows that average workers are able to manage the costs associated with rising values." Among the 552 counties in the report, 327 (59 percent) had major home-ownership expenses on typical homes in the first quarter of 2021 that were affordable for average local wage earners, based on the 28-percent guideline. The largest of those counties were Cook County (Chicago), IL; Harris County (Houston), TX; Dallas County, TX; Bexar County (San Antonio), TX, and Wayne County (Detroit), MI. The most populous of the 225 counties where major expenses on median-priced homes were unaffordable for average local earners in the first quarter of 2021 (41 percent of the counties analyzed) were Los Angeles County, CA; Maricopa County (Phoenix), AZ; San Diego County, CA; Orange County, (outside Los Angeles), CA and Miami-Dade County, FL. Home prices up at least 10 percent in two-thirds of country Median home prices in the first quarter of 2021 were up by at least 10 percent from the first quarter of 2020 in 360, or 65 percent, of the 552 counties included in the report. Counties were included if they had a population of at least 100,000 and at least 50 single-family home and condo sales in the first quarter of 2021. Among the 42 counties with a population of at least 1 million, the biggest year-over-year gains in median prices during the first quarter of 2021 were in Wayne County (Detroit), MI (up 24 percent); Suffolk County, NY (outside New York City) (up 20 percent); Bronx County, NY (up 19 percent); Maricopa County (Phoenix), AZ (up 19 percent) and Harris County (Houston), TX (up 18 percent). Counties with a population of at least 1 million that had the smallest year-over-year increases (or price declines) in the first quarter of 2021 were New York County (Manhattan), NY (down 2 percent); Santa Clara County (San Jose), CA (up 7 percent); Hennepin County (Minneapolis), MN (up 7 percent); Kings County (Brooklyn), NY (up 8 percent) and Orange County, CA (outside Los Angeles) (up 8 percent). Price appreciation up more than wage growth in almost 90 percent of markets Home price appreciation outpaced average weekly wage growth in the first quarter of 2021 in 474 of the 552 counties analyzed in the report (86 percent), with the largest counties including Los Angeles County, CA; Cook County (Chicago), IL; Harris County (Houston), TX; Maricopa County (Phoenix), AZ and San Diego County, CA. Average annualized wage growth outpaced home price appreciation in the first quarter of 2021 in only 78 of the 552 counties in the report (14 percent), including Santa Clara County (San Jose), CA; New York County (Manhattan), NY; Honolulu County, HI; San Francisco County, CA and Suffolk County (Boston), MA. Less than 28 percent of wages needed to buy a home in six of every 10 markets Major ownership costs on median-priced homes in the first quarter of 2021 consumed less than 28 percent of average local wages in 327 of the 552 counties analyzed in this report (59 percent). Counties requiring the smallest percent were Schuylkill County, PA (outside Allentown) (6.3 percent of annualized weekly wages needed to buy a home); Bibb County (Macon), GA (8.3 percent); Fayette County, PA (outside Pittsburgh) (8.4 percent); Macon County (Decatur), IL (9.9 percent) and Robeson County, NC (outside Fayetteville) (10.6 percent). Among the 42 counties in the report with a population of at least 1 million, those where home ownership typically consumed less than 28 percent of average local wages in the first quarter of 2021 included Wayne County (Detroit), MI (12.2 percent); Philadelphia County, PA (14.1 percent); Cuyahoga County (Cleveland), OH (14.4 percent); Fulton County (Atlanta), GA (19.4 percent) and Franklin County (Columbus), OH (19.5 percent). A total of 225 counties in the report (41 percent) required more than 28 percent of annualized local weekly wages to afford a typical home in the first quarter of 2021. Those counties that required the greatest percentage of wages were Kings County (Brooklyn), NY (75.7 percent of annualized weekly wages needed to buy a home); Marin County, CA (outside San Francisco) (75.5 percent); Santa Cruz County, CA (69.9 percent); Monterey County, CA, (outside San Francisco) (68.1 percent) and Maui County, HI (65.9 percent). Aside from Kings County, NY, counties with a population of at least 1 million where home ownership consumed more than 28 percent of average annualized local wages in the first quarter included Orange County, CA (outside Los Angeles) (57.7 percent); Queens County, NY (56.3 percent); Nassau County, NY (outside New York City) (53.5 percent) and Alameda County (Oakland), CA (51.6 percent). Average wages needed to afford median-priced home exceed $75,000 in less than 15 percent of markets Annual wages of more than $75,000 were needed in the first quarter of 2021 to afford the typical home in just 75, or 14 percent, of the 552 markets in the report. The highest annual wages required to afford the typical home were in New York County (Manhattan), NY ($247,802); San Mateo County (outside San Francisco), CA ($230,848); Marin County (outside San Francisco), CA ($218,830); San Francisco County, CA ($212,892) and Santa Clara County (San Jose), CA ($207,691). The lowest annual wages required to afford a median-priced home in the first quarter of 2021 were in Schuylkill County, PA (outside Allentown) ($10,089); Fayette County, PA (outside Pittsburgh) ($12,957); Bibb County (Macon), GA ($13,708); Robeson County, NC (outside Fayetteville) ($14,133) and Cambria County, PA (east of Pittsburgh) ($16,251). Slight majority of housing markets more affordable than historic averages Among the 552 counties analyzed in the report, 287 (52 percent) were more affordable in the first quarter of 2021 than their historic affordability averages, down from 63 percent of the same group of counties that were more affordable historically in the first quarter of 2020. Counties with a population of at least 1 million that were more affordable than their historic averages (indexes of more 100 are considered more affordable compared to historic averages) included New York County (Manhattan), NY (index of 128); Montgomery County, MD (outside Washington, D.C.) (121); Cook County (Chicago), IL (114); King County (Seattle), WA (110) and Santa Clara County (San Jose), CA (108). Counties with the best affordability indexes in the first quarter of 2021 included Schuylkill County, PA (outside Allentown) (index of 195); Macon County (Decatur), IL (188); Fayette County, PA (outside Pittsburgh) (171); Calcasieu Parish (Lake Charles), LA (149) and Bibb County (Macon), GA (146). Among counties with a population of at least 1 million, those where the affordability indexes improved the most from the first quarter of 2020 to the first quarter of 2021 were New York County (Manhattan), NY (index up 14 percent); Santa Clara County (San Jose), CA (up 7 percent); Orange County, CA (outside Los Angeles) (up 3 percent); Kings County (Brooklyn), NY (up 3 percent) and Hennepin County (Minneapolis), MN (up 2 percent). Slightly fewer than half of markets less affordable than historic averages Among the 552 counties in the report, 265 (48 percent) were less affordable than their historic affordability averages in the first quarter of 2021, up from 37 percent in the first quarter of last year. Counties with a population greater than 1 million that were less affordable than their historic averages (indexes of less than 100 are considered less affordable compared to their historic averages) included Wayne County (Detroit), MI (index of 78); Dallas County, TX (81); Tarrant County (Fort Worth), TX (82); Harris County (Houston), TX (83) and Maricopa County (Phoenix), AZ (86). Counties with the worst affordability indexes in the first quarter of 2021 were Canyon County, ID (outside Boise) (index of 67); Grayson County, TX (outside Dallas) (72); Ada County (Boise), ID (74); St. Louis City/County, MO (75) and Bonneville County (Idaho Falls), ID (76). Counties with a population of least 1 million residents where affordability indexes decreased the most from the first quarter of 2020 to the same period in 2021 included Wayne County (Detroit), MI (index down 11 percent); Harris County (Houston), TX (down 11 percent); Dallas County, TX (down 8 percent); Bronx County (down 8 percent) and Oakland County, MI (outside Detroit) (down 8 percent). Report Methodology The ATTOM Data Solutions U.S. Home Affordability Index analyzes median home prices derived from publicly recorded sales deed data collected by ATTOM Data Solutions and average wage data from the U.S. Bureau of Labor Statistics in 552 U.S. counties with a combined population of 245.7 million. The affordability index is based on the percentage of average wages needed to pay for major expenses on a median-priced home with a 30-year fixed rate mortgage and an 80 percent down payment. Those expenses include property taxes, home insurance, mortgage payments and mortgage insurance. Average 30-year fixed interest rates from the Freddie Mac Primary Mortgage Market Survey were used to calculate the monthly house payments. The report determined affordability for average wage earners by calculating the amount of income needed for major home ownership expenses on a median-priced home, assuming a loan of 20 percent of the purchase price and a 28 percent maximum "front-end" debt-to-income ratio. For example, the nationwide median home price of $278,000 in the first quarter of 2021 required an annual wage of $52,523, based on a $222,400 loan and monthly expenses not exceeding the 28 percent barrier — meaning households would not be spending more than 28 percent of their income on mortgage payments, property taxes and insurance. That required income was less than the $61,984 average wage nationwide based on the most recent average weekly wage data available from the Bureau of Labor Statistics, making a median-priced home nationwide unaffordable for average workers. About ATTOM Data Solutions ATTOM Data Solutions provides premium property data to power products that improve transparency, innovation, efficiency and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation's population. A rigorous data management process involving more than 20 steps validates, standardizes and enhances the data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 9TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through *flexible data delivery solutions that include bulk file licenses, property data APIs, real estate market trends, marketing lists, match & append and introducing the first property data delivery solution, a cloud-based data platform that streamlines data management – Data-as-a-Service (DaaS).
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Majority of Realtors Self-Initiate Career and Cite Self-Motivation, People and Problem-Solving Skills as Most Important Traits to Success
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Companies

realtor.com®
Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. Find property info from the most comprehensive source of home data online at
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Homes.com
Homes.com, a division of Dominion Enterprises, is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Over 12 million homebuyers visit Homes.com each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. Homes.com provides premier advertising solutions for real estate professionals reaching active homebuyers. For more information, visit
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SentriLock
SentriLock is the leading electronic lockbox manufacturer and service provider supporting the Real Estate industry and other emerging markets. SentriLock is a technology-based company that offers the most secure, durable, and versatile product within the industry. With SentriLock’s reliable, multiple key access method you will never miss a
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CRS Data (Courthouse Retrieval System)
With an in-house team dedicated to collecting, converting, updating and verifying the data available through our robust suites, you can make confident decisions that optimize performance, increase revenue and enhance customer experience. Put the power of intelligent data in your hands with CRS
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Webinars

WATCH: How to Massively Improve Your Lead Conversions in 2021
There's certainly a method to achieving a crazy level of real estate success, and Lindsey DellaSalla has found it. Her team has grown from 50 homes sold in 2015 to an anticipated 1500 sales in 2021. Her secret? Old-fashioned consistency and discipline combined with modern-day technology that keeps her team on track and ensures their database is engaged. In a recent webinar, Lindsey shared the lead flows, technology, coaching, and recruiting strategies that have propelled her team to 30x growth. To learn her secrets, watch the webinar recording below: Webinar Guests Lindsey DellaSalla, Owner, The DJ & Lindsey Team Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 3:23 - Lindsey DellaSalla shares how being methodical resulted in 30x sales growth since 2015. 10:10 - Lindsey walks us through her team's procedure to convert new leads: 19:00 - How long it took for Lindsey and her team to find a system that worked for them. 21:15 - How Lindsey recruits and screens agents to ensure they "fit" with the team's procedures and systems. 26:07 - How to encourage and motivate agents to keep using the CRM and stick with processes. 31:33 - Lindsey answers audience questions. 36:02 - Prioritizing which leads to contact, and organizing your database. 40:26 - Lindsey walks us through a typical 8-hour day for her agents. 45:02 - What should salespeople STOP doing? 46:10 - How to build team camaraderie remotely during COVID. 49:37 - Lindsey on the BoomTown features that have powered her team's growth. 54:11 - Lindsey explains her agent onboarding process. 55:21 - Strategies to get new listings in today's low inventory market, according to Lindsey. 58:20 - The best ways to get the most out of whatever CRM you use. Next Steps To learn more, watch this BoomTown product tour Read articles about CRM, or explore more CRM solutions in our Product Directory Watch more webinars
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WATCH: Introducing Chirp, the New Relationship Software from Happy Grasshopper
We all know that real estate is a relationship business. And we all know the things we "should" do to maintain our relationships--call past clients, send them emails, reach out by text--but it's not always easy to find the time or motivation to do these things. Enter Chirp, a new relationship platform from Happy Grasshopper. Each year, Chirp sends out 17 "non-salesy" emails, 6-12 conversation starting texts, and 6-12 friendly ringless voicemails to your database to nurture your relationship with your contacts. We learned all about Chirp in a recent webinar and how one top Realtor uses it to build his relationships—and his business. Check out the webinar below (and make sure you watch through to the end to see the impromptu guitar duet)! Webinar Guests Dan Stewart, CEO, Happy Grasshopper Randall Martin, top producer at CB&A REALTORS® Chris Drayer, CEO and Founder, Revaluate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the panelists. 1:15 - Dan Stewart introduces the topic and emphasizes the importance of relationships. 5:51 - Randall Martin shares how much of his business comes from cultivating relationships. 9:01 - The issues behind agent adoption of broker-provided technology. 15:01 - Randall explains what happens when he sends out a "Chirp" from Happy Grasshopper. 18:00 - Dan shares the genesis of Chirp and what it does for brokers and agents. 20:50 - Chris Drayer on how Revaluate's integration with Happy Grasshopper helps agents identify contacts that are ready to move. 23:27 - Dan gives us a live demo of Chirp. 33:38 - The difference between campaigns for new leads vs. existing contacts. 35:20 - Randall shares the analytics that his Chirp campaigns see. 43:24 - Dan on what Happy Grasshopper offers brokerages. 47:20 - Chris on how Revaluate works within Happy Grasshopper to identify those most likely to move. 49:54 - Q&A session. 57:23 - How to learn more about Chirp, or sign-up for the service. 1:00:30 - Dan and Randall wrap things up with an impromptu guitar session! Next Steps Download Randall Martin's case study: How One Email Generated $2M in New Business in One Day Learn more at HappyGrasshopper.com/Chirp Read articles about Email Marketing, or explore more Email Marketing solutions in our Product Directory Watch more webinars
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WATCH: Connect with Clients During a Life-Changing Event
Wouldn't it be nice to know which contacts in your database need a real estate agent right now? Thanks to technology powered by artificial intelligence, that's no longer a pipe dream--that's today's reality. This week, we hosted a webinar that explored a new player on this scene, Lead Scoring 360 from HomeActions. Lead Scoring 360 can help real estate professionals identify warm leads--including those who are going through a major life event like a marriage, divorce, birth, death, and beyond. Watch the recorded webinar below to learn how this AI-powered technology can predict which leads you should reach out to next: Webinar Guests Albert Clark, President, HomeActions Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:40 - Albert Clark on how building relationship capital using email marketing and artificial intelligence can help you focus your efforts on warm leads in your database. 2:28 - An introduction on how HomeActions works and how it can help real estate pros identify warm leads. 26:19 - How to position yourself to help those going through life changes—divorce, death, birth, etc.—using HomeActions' latest product, Lead Scoring 360, an AI-powered marketing tool. 28:35 - How Lead Scoring 360's 'Move Score' predicts who is most likely to move in the next 3-6 months. 34:17 - Albert shares how HomeActions' subscription model works and answers audience questions. 1:00:40 - How to learn more about HomeActions and Lead Scoring 360. Next Steps Learn more about HomeActions on their website To get started or learn more, email Albert Clark or text him at 570-510-3507 Read articles about Email Marketing, or explore more Email Marketing solutions in our Product Directory Register for our upcoming webinar: Introducing Chirp™: The easiest, most engaging relationship software that agents and brokerages agree about! Watch more webinars
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WATCH: Secrets to Lead Generation Success
"Inventory is just gone right now." That's the situation that most real estate agents are facing across the country--and a fact that we spent a good amount of time discussing in a recent webinar. What can agents do to keep their business moving and the leads flowing through their sales funnel throughout the twin challenges of COVID-19 and record low inventory levels? Frank Chimento and Bondilyn Jolly of Elevate joined us during this webinar to discuss just that. They answered the lead generation questions of real estate agents across the country, while helping agents strategize their way to success. Check out the full discussion and strategy session in the video below: Webinar Guests Frank Chimento, VP of Brokerage Development, Elevate Bondilyn Jolly, VP of Marketing at Elevate and Managing Partner of 3sixtyfive.agency Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 10:20 - Critical statistics about consumer and real estate agent behavior and trends. 25:45 - Lifecycle of a real estate lead. 41:40 - Search-based vs. interruption-based lead generation. 44:34 - Frank shares statistics and facts on generating and converting buyer leads. 45:51 - Live audience poll about lead generation. 59:55 - The difference between buying leads vs. a lead conversion system. Next Steps Learn more about Elevate at TryElevate.com/LeadGen Read articles about Lead Generation, or explore more Lead Generation solutions in our Product Directory Register for our upcoming webinars: Are You Using the Best Real Estate Tech for Your Business? and Connect with Clients During a Life-Changing Event Watch more webinars
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WATCH: 5 Ways Your CRM Can Make You More Money
Is your CRM doing the hard work of managing your database--or just making you work hard? There's a smarter way to work when you have a smart CRM. What's a smart CRM? A platform that offers strategic insights, surfaces opportunities, offers behavioral insights and more to keep you top-of-mind with your contacts. We explored one such CRM during a recent webinar with Brad Nix and Greg Dallaire, two top brokerage leaders who both use BoomTown's CRM in their businesses. Learn how your real estate team or brokerage can benefit from an intelligent CRM in the recorded webinar below: Webinar Guests Greg Dallaire, Broker/Owner, Dallaire Realty Brad Nix, Co-founder and COO, Path & Post Real Estate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 3:15 - Brad Nix and Greg Dallaire share what a CRM means to their businesses. 5:33 - How a CRM enables conversion of past and present leads. 27:05 - Delivering a premium level of service with a CRM. 38:00 - Surfacing opportunities at the right time. 46:50 - How a CRM provides a blueprint for success. 50:04 - CRMs create happy and productive agents. 58:00 - Final comments and where to find more information. Next Steps Learn more about BoomTown at BoomTownROI.com Read articles about CRM, or explore more CRM solutions in our Product Directory Register for our upcoming webinars: How to engage with your past and current clients for life using one platform and Secrets to Lead Generation Success Watch more webinars
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