Friday Freebie: 60 Insights from Real Estate Professionals
Learning from your peers is one of the best ways to avoid professional mistakes--and to discover the tricks and shortcuts for doing your job better. We all want to work smarter, not harder, and taking advice from those who have been there before is one of the smartest strategies you can employ. But short of a real estate conference or multiple conversations over a long period of time, that advice can be hard to come by. That's where this week's Friday Freebie comes in. We're highlighting a collection of 60 insights from top real estate agents on everything from showings, closings, client management, time management, life lessons, tech advice, and beyond. Read on to learn how to claim your free copy. Free download of Agent Insights, courtesy of Zurple A real estate coach or mentor can be a powerful influence on your career. Not everyone, however, can afford the luxury of a coach or has a mentor readily available to them. Consider this guide a digital real estate coach you can take anywhere. Agent Insights offers 60 pieces of advice from real estate professionals around the country. Here's just a peek at some of the insights this guide contains: How I Made $100,000 by Wasting an Afternoon Don't Get Bullied by Pushy Real Estate Clients Just Sold! And My Seller Didn't Text, Email, or Own a Computer Good, Bad, and Ugly of Working from Home I Won't Discount, But I'll Give You an Extra Perk And more! Each insight offers actionable advice or steps to take that agents can use right away, as well as information on the Realtor giving the advice, and the option to learn more. Get advice you can use today! Download Agent Insights: 60 Insights, Tips, Strategies, Quotes, Lessons, and Stories from Real Estate Professionals now.
Avoid These Mistakes as a New Real Estate Agent
Sales are your forte, so you decided on real estate as a profession where you can use your skills and charisma to earn a living. You've heard that top Realtors make six-figure salaries or more, so why not get a piece of the action? The educational requirements are a snap and, theoretically, you can apply everything you have learned to real-life situations. But after a few months of no sales, you start to wonder about all the rookie real estate agent mistakes you have made. The realization that real estate is more than merely selling has hit home, and perhaps you should have taken steps to create a marketing plan for your brand, considered a budget for unforeseen expenses, and thought about networking with more than just friends and relatives. As a beginner real estate agent, you can avoid making mistakes by understanding and implementing current proptech, choosing a mentor, and adopting the proper mindset. Mistakes 101 Mistakes will be made even though realistic goals for new real estate agents are your number one priority. When you start your career without proper planning, you are shooting in the dark. Take time to map out the direction you want to go and set realistic goals along the way. Don't forget that being a real estate professional means you will need to keep learning to improve your knowledge and to keep up with the changing landscape of the industry. You want to ensure you are using the current technology available to you, like having an online presence to showcase virtual tours and floor plans of your listings. Choose your brokerage wisely, not just based on the percentage of your commission split. Brokerages have a lot to offer in terms of training, mentoring, working with teams, and helping you get your footing in a very competitive industry. Make a plan Planning your real estate career is more than deciding which brokerage to work for and selling a few houses. Wise words from real estate expert Tom Ferry suggest you avoid real estate agent mistakes by treating your profession as a business venture. Every good business begins with a well thought-out plan. Think of building your career like building a house. Start with a good floor plan, make adjustments along the way, and build the structure with a good foundation. Don't rush the process. Take time to focus on marketing to reach potential leads. Innovative proptech tools from companies like iGUIDE can help you succeed in winning listings, analyze your success, and build your brand. Budgeting for the long haul You might be one of the lucky first-timers who get a sale or two within the first couple of months working in real estate. However, you need to focus on the long term and prepare a budget accordingly. Getting a big paycheck from your first sale doesn't mean you should go out and purchase that flashy new SUV you've had your eye on. It could be months before you make another sale. Focus on realistic goals for new real estate agents by creating a budget. Consider the costs of building a website, printing business cards and for sale signs, marketing fees for real estate photography and 3D tours, and the price you pay for gas to maneuver around your niche area. It would be wise to put some of that first commission payout away for the dry season. Networking, marketing, and communication Ah, networking—now that's an area you really need to work on and keep working on throughout your career. One of the biggest real estate agent mistakes, according to Inman, is lack of communication. Begin and end your day by staying in touch with your leads and clients. Respond to emails, text messages, social media posts, and inquiries in a timely manner. It takes time and effort to build your brand and fill your network with contacts that turn into clients. Communication helps you reach potential buyers and sellers by keeping the conversation going. When communicating value to the consumer, the use of great marketing tools like 3D tours, social media, and websites are vital to avoid common mistakes real estate agents make as highlighted in a recent Forbes article. Expectations and results Realistic goals for new real estate agents are to expect the unexpected. Acing the exam to get your licence with your local real estate association is just the beginning. Results will follow when you put your newly acquired knowledge into practice, but don't get discouraged when you don't meet your own expectations. There are many failures among your fellow Realtors; however, you can succeed with the right tools that allow access to property information fast. The consumer hires you with the expectation that you will help in the process of buying or selling a home. Use the resources available to you and leverage the services of other industry professionals who can provide valuable benefits and advice along the way. Don't go it alone. To achieve results, a positive mindset, a no-fail attitude and giving 100% effort to your new profession will keep you headed in the right direction. A mistake is just a learning experience if you move beyond it and avoid making it again. The biggest real estate agent mistakes you can make are thinking you won't make any.
How to Be a Business That Gives Back
5 Tech Tricks for Better Real Estate Customer Service
Real estate agents should always be focused on how to better serve their clients and prospects--but I'm sure we don't have to tell you that! What we can share with you, however, are the tech-based tips and tricks that will ensure you offer your customers the best service in your market. Here are five ways to do just that: 1. Collaborate during the home search If you're working with buyers, it's likely they started browsing homes online before contacting you. Fortunately, many property search platforms and mobile apps now offer collaborative search options where the buyer can share listings, messages and favorite properties with a partner or spouse, and their agent. By joining your client on the property search app, you can streamline communication and quickly share listings that may interest them all in one place. Want to move your buyers' search to your property app of choice or your website? Consider demonstrating the benefits of searching on your app or website during the buyer presentation. Pull up the app on your device and show--don't just tell--the capabilities that app offers, be it collaboration, accurate housing data, or the ability to snap a photo of a home and instantly pull up its information. Bonus tip: If you have access to the analytics of the property app or website your buyers search on, use the details of their search history to suggest better properties to them. For example, if you notice they're primarily searching in one neighborhood or looking at homes with a specific feature like an in-ground pool, send them listings that match that criteria. 2. Introduce technology early, but gently Speaking of client presentations, use the buyer's or listing presentation to introduce them to the technology you use during the sales process. This lets them know what to expect and lets them get comfortable from the start. However, rather than focusing on the tech, concentrate on building a rapport with that potential client and explaining the transaction process. During that conversation, you can talk about the tools you use to make everything run smoothly. Once you've wowed the consumer with your presentation, get them to sign the listing or buyer's agreement on the transaction management platform of your choice. This is a gentle introduction to the technology, and on platforms like dotloop, they'll then be prompted to create a free account so they easily keep track of future documents. It's a quick and painless way to onboard them. Bonus tip: If your clients are particularly hesitant to sign documents digitally, consider letting them sign their name using their finger or a stylus. Being able to draw their own signature may feel more natural and comfortable to some people than signing with the generic fonts that platforms default to. To do this, look for an option that says, "Draw Signature" or something similar. In dotloop, this option is available in the bottom left of the "Adopt your signature" window that pops up during the first instance of signing. 3. Expedite offers We don't have to tell you that this is a crazy market, and it's not unusual to see homes sold within days of that listing going live. That means buyers and their agents have to be extra proactive in order to secure a home. Technology to the rescue! Gone are the days of thoughtfully considering a home, a prolonged back-and-forth between the listing and buyer's agents, and printing out and signing offer forms. Today, agents need to put in an offer ASAP. With digital transaction technology like dotloop, agents can write an offer, have their clients sign it, and submit it to the listing agent—all within 10 minutes. 4. Streamline all steps of the transaction You may be an old pro when it comes to handling real estate transactions, but for most consumers, a property transaction happens only a few times during their lives. Keep it simple for them by requiring them to log in to as few apps as possible. The best way to do this is to centralize the transaction experience in one place, preferably your transaction management system. From there, your clients can log in, see all the documents they've signed, get notified of which documents they still need to sign, and more. Depending on the platform you use, you can also centralize all communications in one place. Dotloop, for example, features text messaging capabilities in their mobile app. Agents can use it to send documents for signing via text, and clients can then sign right from their phone, and all parties can get important notifications sent right to their mobile device to expedite the transaction. If your transaction platform integrates with other apps, you'll also be able to initiate and manage things like escrow and the notarization of documents from one place. Dotloop, for example, integrates with Earnnest and Notarize to streamline these processes. 5. Keep the relationship going after the sale Staying in touch with clients after the transaction is the best way to encourage referrals and repeat business. Use your CRM or lead management tool to periodically reach out to past clients and stay top of mind. You can set your CRM to remind you to reach out periodically with a phone call or text, or you can automate outreach with drip email campaigns or happy birthday messages. One of our favorite outreach methods is the "house-aversary" message, sent annually on the anniversary of the home sale. If your CRM integrates with your transaction platform, you can set up the date of sale to automatically be imported from the transaction platform and trigger a message on that date in the CRM. Dotloop users can even trigger a video message to be sent via dotloop's BombBomb integration. We particularly like the idea of sending your clients a snapshot of their home's current market value in this message. It's an opportunity to remind your former clients of the value of the home they've invested in—and of the value of your services. To learn about more ways dotloop can improve the client experience, visit
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One2One Coaching
Coaching–Just for You! “A coach can get more out of you than you can get out of yourself.” -Brian Buffini At Buffini & Company, we have a step-by-step system to help you grow your business Working by Referral so you can live the good life. Your Coach will provide you with: A business plan based on the goals/vision you set for your future. An added layer of accountability while also tracking your progress. Assistance identifying your strengths and weaknesses and then advise you about managing them. This combination along with the tactics, skills and ideas they share help to motivate you to reach a successful balance of business, financial and personal growth. Learn more about One2One
Local Showings
Local Showings is an independent, full-featured property showing software and service and is the culmination of years of technical preparation and the perfect mixture of right place, right time. Local Showings was designed to integrate with real estate organizations' existing technology and be used as either a standalone product or within the DeltaNET 6. The platform will allow agents to: Schedule showings of any listing in their MLS Offer a calendar view of available times Generate seller reports Highlight feedback Facilitate communication with other agents. Call center support is also included, providing agents and brokerages the help they're so used to receiving from Delta Media Group, as is a no-sell
Websites by Delta Media Group
Franchise, Brokerage, Team & Sales Associate Websites Choose a simple or sophisticated themed website, or opt to collaborate with our Design Team to create a custom website that showcases your business and incorporates lead-generating features. Features: AVM For Seller Leads INRIX Drive Time Search Metro-Line Search Custom Boundary Creation For Hyperlocal Community Search Dynamically Created Subdivision & School District Results Commercial Websites  Luxury Websites Built-In Mortgage Calculations & Mortgage Lead System Market Demographic & Trending Data Fastest Updating Listing Data in Industry (Updates on average 2-5 minutes) Live Chat Plug-Ins Squeeze Page & Lead Generation Tools  Progressive Web App / Push Notification  AMP
RPR for Commercial
RPR for Commercial For those specializing in commercial properties, this program providers users comprehensive market data on a single platform. You can search for data by demographic, psychographic, or spending information to identify areas of high concentration of the customers your client is looking to target.  RPR for Commercial also helps business owners find a location based on an analysis of spending data within drive time, radius, or general area. Commercial reports can also be put together in minutes for your client to show trade area, business opportunities chart, or property reports as well.
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Industry News

VHT Studios Acquires TourFactory by Collabra Technology to Combine Nation's Largest Real Estate Photography Networks
The nation's two largest real estate photographer networks, VHT Studios and TourFactory, combine to provide unparalleled coverage to nationwide real estate brokerage firms, property management companies, mortgage providers, appraisal firms and any company relying on stunning professional photographs to market homes, properties, and businesses. ROSEMONT, ILL. AND SPOKANE, WASH. (DECEMBER 02, 2021) -- VHT, Inc., the parent company of VHT Studios, and Collabra Technology, Inc. today announced the acquisition of the TourFactory photography network. This transaction brings together the nation's two largest real estate photographer networks and provides unparalleled coverage to nationwide real estate brokerage firms, property management companies, mortgage providers, appraisal firms and any company relying on stunning professional photographs to market homes, properties, and businesses. The combination of VHT Studios' photographers and the TourFactory network of independent photographers and photography companies gives leading national real estate brands access to the world's largest network of professional real estate photographers. It also ensures that local real estate agents have access to even more dedicated visual marketing professionals with additional tools and resources to provide world-class service. As part of this transaction, VHT and Collabra have entered into a multi-faceted partnership that will shape the real estate marketing industry for years to come. Under the agreement, Collabra will take an ownership stake in VHT, Inc., and VHT will assume ownership and management of the TourFactory platform for real estate photographers. Collabra will continue to provide its industry-leading listing marketing technology through the TourFactory network. In addition, VHT Studios will now become a sales channel for Collabra's Powerhouse marketing solutions, providing current and prospective VHT customers with access to Collabra technology. The combination strengthens VHT's market leadership by extending the reach and depth of its real estate photography platform and support for real estate photographers. It will also allow Collabra to focus on building new and innovative marketing technology for an industry under siege due to disruption. "This partnership means enhancements and benefits for the TourFactory platform, providers, and clients by leveraging VHT's 22 years of developing new visual marketing technologies for real estate," said Brian Balduf, CEO and Chairman of VHT Studios. "Real estate professionals anywhere in the country can have high quality, professionally produced photography, 3D tours, drone video, aerial photographs, floor plans and virtual staging provided by local experts backed by the resources of the pioneer in the industry," Balduf added. TourFactory and VHT Studios are both long established and trusted brands in the real estate photography and visual marketing industry with more than 40 years of combined experience. "TourFactory has always focused on supporting local photographers by providing a convenient and robust platform to help manage their businesses and by providing marketing services to their clients," said Russ Cofano, CEO of Collabra Technology. "VHT Studios is a foundational business partner to the nation's leading brokerages, builders and property management firms. The combination provides the best of both worlds, making it even easier for real estate professionals to work with the top creative talent in their markets and have access to powerful marketing tools as well," added Cofano. Terms of the acquisition were not disclosed. About VHT Studios VHT Studios delivers excellence in professional photography, virtual tour videos, virtual staging, interactive floor plans, drone photography and video, 3D tours, and image management services to top professionals looking to become even more successful. Since 1998, VHT Studios has managed the corporate real estate photography and video programs for market leading and national real estate organizations to maximize their return on investment in the visual assets used to promote their properties, agents and brands. VHT Studios' services ensure properties get seen more, sell and rent faster and at a greater price, which also helps attract new clients. For more information, visit About Collabra Technology Collabra Technology provides digital marketing technology and services enabling real estate agents, teams, brokerages, builders, and developers to accelerate sales through powerful digital marketing solutions. For more information, please visit
MORE > 2022 Housing Forecast Reveals a Whirlwind Year Ahead for Buyers, Especially First-Timers
'For Sale By Owner' Listings Tend to Be Used by Rural and Lower-Income Sellers
Over three-year period, 4-6% of all monthly listings nationwide were offered directly by owners SEATTLE, Nov. 23, 2021 -- A recent report released by Zillow highlights trends in homes listed as "For Sale By Owner" (FSBO), which are advertised and sold directly by owners without enlisting the services of an agent. Over the past three years, FSBOs have made up 4-6% of all home listings nationally, which translated to roughly 63,000 homes for sale during September 2021. The research also found that FSBOs are most common in rural areas and tend to be more affordable. "Our research shows that homes put on the market directly by owners are a small but consistent part of the housing ecosystem," said Zillow economist Alexandra Lee. "We see that these types of listings are more heavily used by rural, lower-income sellers, a demographic that appears to value flexibility to sell their home on their own terms." The research found that in 2021, 24% of rural sellers did not use an agent, compared to 16% of suburban and 20% of urban sellers. Additionally, across all markets, FSBOs are listed at prices 18% lower than properties represented by agents. This trend is likely attributable to location and size of the home, rather than the home being sold at a discounted price. The median listed price for a FSBO home is $292,810. The median price of a home listed with a seller's agent is $355,777. FSBOs can be found in every state in the country, providing an option for some buyers searching for a home at a lower price point. For instance, in states like New York, Illinois and Montana, FSBOs are 19-25% less expensive than non-FSBO properties. States with the largest share of FSBO properties are concentrated in the Midwest and South. FSBOs make up at least 10% of all homes for sale in Iowa, Mississippi, Nebraska, Kentucky, Arkansas, Oklahoma and West Virginia. The data shows homeowners with lower incomes are more likely to sell their properties directly. For instance, a household earning less than $50,000 annually is almost twice as likely to sell a home without an agent than a household earning over six figures. Around a quarter (24%) of sellers earning less than $50,000 sold their home without the help of an agent over the past three years. While more FSBOs are generally in rural areas, FSBOs can still be found at lower prices than traditionally listed properties in a number of large, populated U.S. metro areas. In 23 of the largest 50 metros, FSBOs are priced lower than agent listings. Looking closer at these figures, the research shows that homes for sale by the owner in Indianapolis, St. Louis, Atlanta and San Antonio had the largest price differential — FSBOs in these markets were listed at 10% less than traditionally listed properties in these markets. The research also found that due to structural inequities in income and, in turn, home value and type, sellers of color are slightly less likely to report using an agent. On average over the past three years, 79% of Black sellers and 76% of Latinx sellers report enlisting an agent to help sell their home. White sellers reported using an agent 83% of the time. Overall, FSBOs are used for all home types, but are most popular for sellers of smaller home types like townhomes, row houses, duplexes, triplexes, mobile homes and manufactured homes. The steady and consistent prevalence of FSBO listings underscores the importance of this option as one of many in today's housing market. About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make it easier to unlock life's next chapter. As the most-visited real estate website in the United States, Zillow® and its affiliates offer customers an on-demand experience for selling, buying, renting or financing with transparency and nearly seamless end-to-end service. Zillow Offers® buys and sells homes directly in dozens of markets across the country, allowing sellers control over their timeline. Zillow Home Loans™, our affiliate lender, provides our customers with an easy option to get pre-approved and secure financing for their next home purchase. Zillow recently launched Zillow Homes, Inc., a licensed brokerage entity, to streamline Zillow Offers transactions.
Chime Partners with Dubb to Bring Power of Video to Lead Engagement and Conversion
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      Founded in 2008 and based in Washington DC, Homesnap is a trusted real estate search platform for people to explore homes and search MLS real estate listings -- online or from a mobile phone. Using the Homesnap app (available for iPhone, iPad and Android devices) you can snap a photo of any home, nationwide, to find out all about it. For listed homes, you may be able to see interior photos too! When you’re ready to buy or sell real estate, you can contact a real estate agent within Homesnap to schedule a showing or list your home in the MLS. Homesnap is powered by a specialized homes database that combines hundreds of disparate sources of data. Our data feeds include: over 40 MLS real estate databases, property tax records, census data, geographic boundaries, property polygons, school information, mortgage rates and
Realtyna® Inc. is a Web Development company that was established in 2007. We are fully focused on Real Estate web applications and solutions. Our mission statement: “To be recognized and trusted in the Real Estate industry as a top-notch technology provider, by developing the most advanced and cost-effective Real Estate applications and services.” Some Facts About Realtyna®: Realtyna® is a well-known player in Real Estate Online Solutions More than 10 Million Lines Of Code: ONLY for Real Estate Web Applications Realtyna® has the most flexible, scalable and feature-rich applications in the market Useful add-ons for bringing brilliant functionality to your website More than 150,000 clients/users (As of Feb. 2016) Excellent Client Satisfaction Rate – Proven Track Record Owned Owned license model offered for a one time payment Lifetime Updates Host it on your server or Realtyna’s®….The choice is yours! Complimentary Installation of products Free support coverage for one year with an optional support
MORE >®® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology,® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. Find property info from the most comprehensive source of home data online at
Who is eMerge designed for?The eMerge email marketing platform is designed for any business, brandor individual looking to create, manage & track email marketing initiatives.eMerge real estate campaigns provide brokers, agents & teams a helping hand each month withconsumer engagement, agent recruitment & retention, and lead nurturing &
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WATCH: Turning Your Database into a DataBANK
In 2014, Greg Dallaire decided that it was "time that we invest in a Ferrari instead of driving a Chevy." The broker/owner of Dallaire Realty wasn't talking about automobiles, however, but on upgrading his team's technology to take their business to the next level. That's when his team started transforming their database into a "databank." In a recent webinar, Greg shared the techniques he uses to maximize the value of his database. He touched on everything from leveraging analytics to gauge a lead's interest levels, his past client outreach strategy, and how regular, in-person events make a difference to his brokerage. He also shared how investing in a high level CRM—BoomTown, in his case—made all the difference to his team's success, and he showed us exactly how he uses it. Watch the webinar recording below to learn how a top real estate practitioner is using technology across his team of 12 people to absolutely kill it in their local market. Webinar Guests Greg Dallaire, Broker/Owner, Dallaire Realty Moderator: Victor Lund, CEO, RE Technology Video Timeline 0:00 - Moderator Victor Lund introduces the topic and panelist. 1:00 - Greg Dallaire on growing his brokerage and the technology he uses. 7:25 - Why a successful real estate team is about more than "body count." Greg discusses the longevity of his team members and how he supports their growth. 11:55 - Proof of success: Greg shares his team's sales numbers over the past eight years. 17:57 - Nurturing your database, including past clients, is crucial for a healthy sales pipeline. 19:36 - The details of how Greg leverages past clients and reaches out to them using his CRM, BoomTown. 30:42 - How Dallaire Realty leverages events in his business. 40:13 - How Greg leverages Seller eAlerts, which are like a mini CMA, to get clients to return to his website regularly—rather than going to Zillow,, etc. 47:47 - Using predictive analytics with closed clients. 49:38 - Greg recommends a book, Ninja Selling, as a boon to his business. 50:30 - Q&A segment. Next Steps To learn more about BoomTown, watch this product tour Read articles about CRM, or explore more CRM solutions in our Product Directory Watch more webinars Register for our next webinar, Market Like a Social Pro in 2022
Let the Showings Begin: An Exclusive Pre-Launch Look at Homesnap Showings
It's almost here! Homesnap is on the verge of releasing its showing management platform, Homesnap Showings, and RE Technology got an exclusive look at the new product. Homesnap Showings is a free component of Homesnap Pro and will be available to Homesnap Pro users at no additional charge. Currently, the product is available in two test markets, and Homesnap expects over 50 MLS integrations by the end of the year. In a recent webinar, we got a first look at Homesnap Showings. Watch the recording below to see a demo of Showings on desktop, mobile, and via MLS integration. Webinar Guests Lou Mintzer, SVP Product Development, Homesnap Lynn Mathysse, Director Product Management, Homesnap Alli Varnes, Product Manager, Homesnap Moderator: Victor Lund, CEO, RE Technology Video Timeline 0:00 - Moderator Victor Lund introduces the topic and panelists. 2:15 - Lou Mintzer introduces Homesnap and its partner, the Broker Public Portal. 6:21 - Homesnap Showings is a free component of Homesnap Pro. 9:07 - Lou begins a live demo of Homesnap Showings. 12:12 - How to configure a showing. 16:15 - What Smart Notifications are and how they work. 21:00 - Lynn Mathysse continues the demo by showing how to set up a showing on mobile. 23:49 - What in-app messaging looks like for different user roles within the app. 25:16 - Creating multi-stop showing itineraries. 34:00 - What a Showing Activity Report looks like from the listing agent's side. 39:21 - Alli Varnes demonstrates two MLS integrations. 45:42 - Question and answer segment. Next Steps To learn more about Homesnap, visit MLS executives can reach out to [email protected] to learn more Read articles about Showing solutions, or explore more Showing solutions in our Product Directory Watch more webinars
WATCH: Looking for Listings? Learn the Secrets of Legendary Lead Generation in 90 Minutes
It's a seller's market and real estate agents across the country are looking for ways to find more seller leads. To help you get a jump-start on your lead gen strategy, we recently hosted a webinar with two top real estate trainers on how to generate more seller leads and position yourself in today's competitive market. Watch the webinar recording below to learn more about: Organic leads - Social media and SEO Paid leads - Interruption and search-based marketing How to win the listing - What to bring to the listing presentation And more! Webinar Guests ‍Stephanie Alfonso, Business Development Consultant at Elevate ‍Dylan Handy, Business Development Consultant at Elevate Video Timeline 0:00 - Stephanie Alfonso introduces the topic and fellow panelist Dylan Handy. 7:38 - Why lead generation starts with an online presence. 8:26 - Dylan shares seller statistics. 9:58 - The importance of real estate websites in lead generation. 14:18 - Building SEO with blogs integrated into your website. 22:28 - The benefits of social media in lead generation. 43:00 - How to leverage YouTube for your business. 47:28 - Using paid traffic for lead generation. 48:23 - Difference between Google Ads vs. Facebook Ads. 50:43 - What a PPC (pay-per-click) ad campaign looks like. 51:31 - Seller lead keywords to use in your ad campaigns. 51:57 - How to leverage a lead capture landing page. 54:06 - Interruption-based marketing. 58:22 - How to nurture leads with email campaigns. 1:00:27 - Using direct mail to target seller leads at home. 1:03:58 - How to turn leads into clients with your listing presentation. 1:05:55 - What to say on your next listing appointment. 1:07:25 - Recap. 1:10:00 - Learn more about what the Elevate platform has to offer real estate agents. Next Steps Visit to learn more. Email Dylan or Stephanie for more information. Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
Rethinking the Inventory Shortage: How these teams are doing better than ever
Got inventory? The truth is, few areas do--and that's made for an extremely challenging summer real estate market. But challenges can be overcome, and to find out how, we turned to two top-producing team leaders. In a recent webinar, they shared their market challenges, how they leverage data to convince homeowners to list, tips for motivating their teams, and more. Discover their secrets to success by watching the webinar recording below: Webinar Guests Trey Willard, Team Leader, The W Group Becky Garcia, Team Leader, The Garcia Group Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 1:04 - Trey Willard shares what market conditions and inventory are like in the Baton Rouge area. 3:08 - Becky Garcia shares what market conditions and inventory are like in the Phoenix area. 4:31 - Will normal seasonal market patterns return any time soon? 7:05 - Which data, tools and reports help convince homeowners that it's time to list? 20:36 - How long does it take to warm up a lead? 25:05 - Why CRMs are a core tool for success in real estate. 30:52 - Becky and Trey share the other ways they use technology to combat low inventory. 36:25 - The panelists share how much time they spend working their CRM, and their team set-ups. 43:33 - How to focus on the long-term growth of your real estate business despite market changes. 53:06 - Tips for managing team member performance. 57:20 - Becky and Trey share their advice on how to take your business to the next level. Next Steps To learn more, watch this BoomTown product tour Read articles about CRM, or explore more CRM solutions in our Product Directory Watch more webinars Register for our next webinar, Looking for Listings? Learn the SECRETS of Legendary Lead Generation in 90 minutes
WATCH: Conquering Social Media and Lead Generation in Your Market
Is social media a struggle? Do you need help with your online lead generation efforts? Learn from two top trainers exactly what to do to give your real estate business a robust online presence. Stephanie Alfonso and Dylan Handy, Business Development Consultants at Elevate, joined RE Technology for a comprehensive social media training session. Watch the recorded session below to learn the top seven online platforms that agents are underusing, how to leverage them, paid vs. free lead gen traffic, and so much more: Webinar Guests ‍Stephanie Alfonso, Business Development Consultant at Elevate ‍Dylan Handy, Business Development Consultant at Elevate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 4:48 - Stephanie Alfonso briefly offers background info on Elm Street Technology and Elevate. 7:33 - The ultimate goal of online lead generation. 8:31 - The two types of lead gen traffic: free and paid. 9:33 - What are your social media weaknesses? What are your business strengths? 11:17 - The top seven platforms that agents don't fully utilize in their online marketing strategy. 12:44 - Platform #1: Blogging. Learn blogging's benefits, what to write about, tips and more. 20:37 - Platform #2: Facebook. Learn the difference between business vs. personal profiles, what to post, how to grow your audience, ads vs. boosted posts, and more. 36:36 - Platform #3: Instagram. Learn about business profiles, what to post, leveraging Stories and more. 39:43 - Platform #4: LinkedIn. Find out how to leverage LinkedIn's SEO value, what to post to the Activity Log, getting agent to agent referrals, and more. 42:12 - Platform #5: Twitter. How to reach Millennials, what to post, and more. 43:16 - Platform #6: YouTube. Learn about YouTube's high SEO value, video content to create, and where to share it. 45:27 - Platform #7: Your Website. The importance of your website as the online hub of your business, what a real estate website needs, and more. 47:54 - Online marketing starts with blog posts and integration. 49:53 - What to say on your next listing appointment. 51:19 - Paid lead generation for real estate: the two main sources of leads. 51:33 - Paid search-based marketing, or PPC (pay per click). 54:00 - Comparison between Zillow/ vs. PPC/social media ads. 56:13 - The importance of nurturing leads, and the tools that can help: CRM and email marketing. 57:41 - The one word that best describes a successful online lead generation strategy. 59:56 - What holds real estate agents back from online and social media marketing? 1:01:26 - ‍Dylan Handy on Elevate's all-in-one system that integrates all aspects of your online presence. 1:20:27 - Q&A segment. Next Steps Visit to learn more Email Dylan or Stephanie for more information Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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