Success Story: "Nightmare" Breakup Leads to Happy Ending
This week's Success Story has a plotline like a romantic comedy: it involves a breakup, the realization of a mistake, and a happy ending. Our hero in this week's story is Veronica Figueroa, leader of top Orlando real estate team The Figueroa Team. Find out how she met her ideal real estate match, what happened when she left that real estate platform to try something new, and how a reunion got her business back on track. Playing the Field Veronica partnered with real estate CRM and marketing platform BoomTown in 2012. After five years, she decided to leave BoomTown to try something new—and to make sure she was providing her team with the best technology possible. At the time, she was seeing new features, like text message marketing, crop up in other CRMs across the industry. But communication is important in any relationship, and rather than checking to see if these new features were in development at BoomTown (which they were), she moved her team to a new platform. In fact, BoomTown had recently released two game-changing new features. Success Assurance offers the perfect mix of tools and services to handle lead generation, expert lead qualification, and lead management, serving conversation-ready prospects to agents. Additionally, Marketing Central allows clients to generate more leads and listing opportunities through a self-serve advertising portal. "I didn't dive deep enough to say, 'When is it coming? How do we make this still a part of our future even though we don't have it now?' I was impatient. I fell victim to just chasing that shiny object," she says. The Grass Isn't Always Greener Unfortunately for Veronica's bottom line, those shiny objects didn't do her team any favors. Rather than the 500-600 transactions they typically completed in a year, The Figueroa Team plateaued at just 300-350 transactions after the technology change. "I didn't realize how much we damaged our business by making the switch. I mean, it meant removing everyone off our website—people that we have been nurturing for so many years. It meant disrupting my team. It meant losing the opportunity to stay connected with consumers—trying to shift them over to another platform," she says. Not only that, Veronica couldn't help but compare the new platform to her ex-platform—and the comparison didn't leave the new platform looking so good. "I was basically measuring them to the standard of BoomTown and that's when I knew instantly. This is a nightmare," she says. "We could have done so much more, and how many lives could we have impacted? How many more careers could we have helped if we would have stayed put?" Returning "Home" to the Right Partner "Partner" is the key word in Veronica's reunion with BoomTown. Rather than just being a useful technology tool, BoomTown acts as a partner that offers support services, success management, coaching, and more. "That's why we chose to go back to BoomTown. We knew we needed a system we trusted. We needed to feel protected and safe in that area of our business with our team, making sure that business was just flowing naturally, organically with the new changes that we were going to make," Veronica says. "I guess I felt like I had to be doing something new and fresh at all times, but I realized that can be a part of our business, but it can't be a part of disrupting our systems, because our systems are the foundation of our business. We came back to BoomTown because BoomTown was a solution for me to be able to run my business with ease, and for me BoomTown is home." Watch this product tour to learn how BoomTown can become your partner in success. Can't decide which BoomTown product is right for you? Compare packages.

Repurposing Your Listing Photos: 3 Timeless Shots that Live on Beyond the Sale
Real estate is a hyper-local business, and your photos should help you sell your expertise in your market. Prove that you're a specialist in everything from the architectural style of homes to the natural scenery and popular hot spots by getting extra mileage out of your listing photography. Repurposing your listing photography investment can save you money on an independent lifestyle shoot. Ask for these three shots from your real estate photographer to use on social media, your website and print marketing materials:

David Doctorow Named CEO Of Move, Inc.
Veteran of eBay, Expedia to Lead realtor.com Operator Beginning in February NEW YORK, Jan. 8, 2020 -- News Corp announced today that David Doctorow will become Chief Executive Officer of Move, Inc., operator of realtor.com, effective Feb. 3. Mr. Doctorow joins Move from eBay, the global e-commerce business where he served as Head of Global Growth, eBay Marketplaces, since 2016. He previously was Chief Marketing and Strategy Officer at Expedia, the leading travel technology company. Mr. Doctorow succeeds Tracey Fellows, who has served as Move's interim CEO since June. He will report to Ms. Fellows in her capacity as News Corp's President of Global Digital Real Estate, a role she assumed in January 2019, after serving as CEO of REA Group, a leading digital real estate business in Australia and Asia, in which News Corp has a 61.6% stake. REA Group has a 20% stake in Move. "David is a thoughtful, dynamic leader with vast experience in contemporary digital commerce, and thus the ideal individual to take charge at Move, whose audience growth is significantly outpacing that of the nearest competitor," said Robert Thomson, Chief Executive of News Corp. "Realtor.com® is the pre-eminent marketplace for consumers and real estate professionals, and David's digital drive and his marketing savvy will enhance the company and the industry for years to come." News Corp is a global leader in digital real estate services. Since the creation of the new News Corp in 2013, digital real estate revenues have more than tripled, with the segment approaching $1.2 billion in Fiscal Year 2019. Segment EBITDA has more than doubled during that time, accounting for 31% of reported Total Segment EBITDA for News Corp in Fiscal Year 2019. Realtor.com® has more than doubled the number of unique users since its acquisition by News Corp in 2014. For the first quarter of Fiscal Year 2020, ending Sept. 30, News Corp reported that there was an 18% year-over-year increase in traffic on the site, growing faster than that of its nearest competitor. "I have greatly enjoyed my time working so closely with the team at Move, and I am thrilled that our search for the next CEO led us to David Doctorow, who I know is destined to lead realtor.com® into an ever more prosperous future," said Ms. Fellows. "I am grateful for the opportunity to join the team at News Corp and to lead Move, Inc., where we have the privilege of helping real estate professionals match buyers and sellers as they make one of the most important personal and financial events of their lives. I am looking forward to working with the strong Move team to take the business to the next level," said Mr. Doctorow. Mr. Doctorow helped eBay through a successful turnaround in recent years, leading a versatile global team and implementing significant marketing tech and workforce advancements at the company. eBay was named one of the 10 "top-rated" workplaces of 2019 by Fast Company magazine. Before his time at Expedia, where he also led a large team in building the business on a global scale, Mr. Doctorow worked as an executive in the marketing and sales practice at McKinsey & Company and as Director of Global Marketing Strategy and Operations at the Hewlett-Packard Company. He was named one of Top 50 CMOs to Watch by Boardroom Insiders and a Forbes Top 50 Most Influential CMO. He has a BA in International Relations from the University of Pennsylvania, and an MBA from Stanford University Graduate School of Business. Mr. Doctorow will be based at Move's Santa Clara, CA headquarters. About News Corp News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content and other products and services. The company comprises businesses across a range of media, including: news and information services, subscription video services in Australia, book publishing and digital real estate services. Headquartered in New York, News Corp operates primarily in the United States, Australia, and the United Kingdom, and its content and other products and services are distributed and consumed worldwide. More information is available at: http://www.newscorp.com. About Move, Inc. Move, Inc., a subsidiary of News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV], operates a family of websites and mobile experiences for consumers and real estate professionals through all stages of the home journey. This includes realtor.com®, a leading online real estate destination that pioneered digital real estate more than 20 years ago. Operating under a perpetual license from the National Association of REALTORS®, realtor.com®, offers the most MLS-listed for-sale listings among national real estate portals, and access to information, tools and professional expertise that help people move confidently through every step of their home journey. Through its Opcity platform, realtor.com® uses data science and machine learning to connect consumers with a real estate professional based on their specific buying and selling needs. Move also offers a complete solution of software products and services to help real estate professionals serve their clients and grow their business in a digital world, including ListHub™, the nation's leading listings syndicator and centralized intelligence platform for the real estate industry; and Top Producer® Systems.