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Top 10 Mobile Apps for Real Estate Agents
Is your phone dialed in to the latest and greatest digital applications? Apps for real estate agents have become essential tools to streamline business workflows. As independent contractors and entrepreneurs that are always on the go, your business has to move with you. Good real estate apps can help agents edit videos and photographs, schedule and track social media, increase efficiency, manage projects and expenses, keep tabs on industry trends, maintain their CRM – and the list goes on. Here's RPR's (Realtors Property Resource) recommendation for 10 solid apps to download and try for 2023: 1. Promo The app: More and more agents are using video to liven up their social media channels. Viewers simply engage with it more, and your posts on Facebook, Instagram and LinkedIn will perform better in a video format. The Promo app is perfect for creating compelling video ads, social media videos, walkthrough tours and more. Priding themselves on "smart and easy video creation," Promo gives its users access to over 100 million premium photos and videos from Getty Images and iStock, and provides thousands of themed templates to make video magic that much easier to attain. The cost: You can try Promo out for free, and a "Basic" subscription is $25 if you opt for the annual structure. 2. Lensa The app: This AI-powered photography app is an editing experience that elevates your photos to a different league. Spice up your photos and videos with instant retouching, custom backgrounds, and other fun features such as filters, effects and borders. But what's really hot about this app right now is the Magic Avatars you can create. Have you noticed that your social media feeds are full of cartoon selfies of people? That's the Lensa AI Magic Avatars at work. The cost: When you download Lensa, you get a seven-day free trial. Then have the option of paying a one-time fee for a specific number of unique avatars ($3.99 for 50 is the cheapest option) or shelling out $35.99 for an annual subscription and unlimited avatars. 3. Sphere The app: Everyone should be utilizing a CRM, but Sphere goes beyond a traditional CRM by offering lead tracking, transaction timelines, to-do lists, contacts, deadlines, coaching and more. They also promise that you can create your own unique business plan in just five minutes. Another nifty feature about Sphere is that it caters to real estate teams by giving multiple users access to the same account. The cost: Sphere's pricing structure is interesting. A transaction timeline only account is attainable for $10 per month. The full package option for agents runs you $49 a month, and each one of these versions is available for a 30-day free trial. Here's what makes Sphere really special: new agents (licensed in the last 12 months) can subscribe for one year for FREE. See their website "Pricing" section for details. 4. Bubble Level app/Bubble Level app The app: Bubble Level is just what it sounds like: a working level on your phone. While you might not use it every day, it is a handy tool to keep in your pocket—as opposed to an actual, physical level! Some clients are very detail-oriented and might ask: is that door frame level? Is this floor uneven? Just pull out your phone and get a quick reading. The cost: Free! And it's available for both Android and iPhones. 5. Hound The app: We're guessing that most agents don't have the budget to hire their own personal assistant. However, if you download this app, it will sniff out just about anything you ask it to do! Hound is an AI-powered voice assistant app that uses "proprietary Speech-to-Meaning and Deep Meaning Understanding technology." In English? You can speak to it in your normal, conversational voice and it will understand you. While not real estate specific, the possibilities are endless. Ask Hound for driving directions, to make phone calls or send texts, set alarms and timers, weather updates, real estate news, or any other task you need help with. The cost: Another freebie! Available for both Android and iPhones. 6. Fyle The app: Keeping track of receipts and credit card transactions for you and your employees can feel like a job in and of itself. To simplify the process, check out the Fyle app: it accurately pulls and codes data from expense receipts using its AI-powered data extraction engine. Here's how this "real time expense management" works: you slide your card for some printer paper, and then you instantly get a text asking for an image of the receipt. Take a picture of the paper receipt, and then it's added and matched to your credit card card expense, freeing you of bank statement reliance. The cost: Starts out at $6.99 a month, or you can upgrade to $11.99 for more features. 7. Substack The app: First off, Substack is not a real estate app. However, it is a journalism disruptor and a really cool way to receive content from your favorite writers and creators. With it, you can subscribe to independent writers and podcasters who publish directly to their audience. These "newsletters" help you keep your favorite writers in one dedicated space, with zero ads, noise or spam. Which means you can keep up with real estate industry insights by subscribing to creators such as Real Estate Simpleton and CalculatedRisk and Housing Market Insights. The cost: Subscription plans, such as monthly and annual, are set by writers. 8. Microsoft Lens/Microsoft Lens The app: This one is perfect for agents out in the wild. With Office Lens, you can easily turn just about any written surface (whiteboard, blackboard, receipts, pieces of paper, contracts, business cards, articles, sticky notes) into digitized files, such as PDF, Word, PowerPoint, and Excel. With a scanner in your pocket, you'll never lose any written down words again! The cost: If it's free, gimme three! Available for both Android and iPhones for no cost. 9. Later The app: If you're a real estate agent, being active in social media is very much a mandatory activity. But keeping track of all your channels, posts, photos and videos can really eat up your valuable time. Later is a social media management platform that helps you plan, analyze, and publish content in advance—so you focus your time on your business and nurturing clients and prospects. The cost: Monthly fees start at $18 per month, but a yearly plan will run you $15. You can also try it out with a free 14-day trial. 10. RPR The app: Did we save the best for last?! The RPR Mobile™ app provides agents with an almost unlimited supply of "listing intel." Your buyer has a question about a property that's across the street from the one you're touring? Look it up in a flash with RPR. Better yet, text your client a report on the property in minutes. In addition, the app has recently been refreshed and revamped: the property search filters are more in line with the desktop version, the Buyer Tour feature has been improved, and the reports generation experience has been streamlined. The new RPR app offers all that and much more. The cost: If you're a REALTOR®, there's no cost whatsoever. And only REALTORS® can use it! RPR is included with your membership in The National Association of REALTORS®. To view the original article, visit the RPR blog.
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Optimize Your Online Listing, Step 3: Show Results to Your Clients
Last year, we shared a three-step system for optimizing your online listing. Over the past several weeks, we've published a series of articles that breaks down each step one by one. Below is Step Three. See Step One and Step Two. On with the show. Proof of your efforts to successfully market a property can help your seller understand how and when their home gets viewed. Not only can you identify the most popular dates and times the 3D virtual tours and floor plans have been seen, but you can analyze the duration of online visits to your listing information. The staging and sharing steps make your listing stand out to the consumer, but it is also important to show the seller how they benefit from the process. Questions of why their home is not selling or not being shown enough often arise during the contract period. Sellers are anxious to know "How is everything going?" and "When can we expect an offer?" When you give the seller the full scope of online activity, you can help answer some of their questions. After all, your seller is providing compensation for your professional services and, in return, you need to show them why they made the correct decision in choosing you as their real estate agent. Show value by showing your real estate analytics. Real Estate analytics: numbers don't lie Numbers provide everyone with a way to identify specific trends. When the real estate market is hot, it is reflected by the number of houses sold, the number of homes currently listed, and the all-important number, the selling price. Numbers can also give you a comprehensive understanding of space when paired with 3D virtual tours, floor plans and advanced measurements. According to the National Association of Realtors, homebuyers place a high value on the availability of these details when searching for websites for information. Similarly, home sellers are looking for numbers to confirm the popularity of their listing and the results of their real estate agent's marketing efforts. This can easily be shown with the help of comprehensive data gathered and viewed through listing analytics. Understanding the data What can real estate analytics tell you? You can gain a better understanding of where your referrals are being generated. Realtor.com is a popular referring sight for many potential buyers. You can also see if your listing is generating interest from your website or through linked resources like Google or popular social media links like Instagram and Facebook. Analyzing the information helps you modify your real estate marketing to place your online listing information in front of buyers. Good indicators of successful marketing are repeat visitors and the duration of time spent browsing your real estate photos and floor plans. All this data can be shared with your seller to demonstrate the value of virtual tours and how you are marketing their property. Improving results Analytics give you more than just data and numbers, it can help you adjust your marketing. Not getting traffic through your Facebook advertisements? Try switching social media channels until you see the numbers improve. Sharing the listing analytics with your seller is important, but it is also important to make sure you are sharing your contact information too. Analytics reports can be edited to include a banner containing your brand, your name, your phone number and your brokerage logo. Build your brand Real estate-related Google searches continue to be popular, so make sure you give your listings a reason for Google to identify them. Every online real estate listing with consistent information like floor plans, advanced measurements and 3D tours captures the attention of potential buyers. How do you know your listing is getting traffic and growing your brand awareness? Real estate analytics. It's not always enough to have great negotiating skills and plenty of experience. With more than 1.5 million members of the National Association of Realtors competing for business, you need to show the value you bring to the table. Analytics help you build your brand one seller at a time by showing the results of your marketing efforts. You can count on a happy seller referring you to their friends and family. Give more, get more Listing analytics reports can get you more leads from prospective sellers. When you share more information about your online listings like advanced measurements, floor plans and easily navigated virtual tours, your listings get more attention. Virtual 3D tours are now the norm in the industry and are expected by your seller as part of the listing package deal. Analytics provide call-to-action insights and show value to your seller. A more comprehensive understanding of your marketing efforts keeps you and your seller in the know. Think of your real estate analytics as a listing report card where you can watch your progress, see improvement and track your results. Get straight As from your seller for every listing with iGUIDE. To view the original article, visit the iGuide blog. Other articles in this series Optimize Your Online Listing, Step 1: Staging Your Listing with Virtual Tools Optimize Your Online Listing, Step 2: Sharing Your Listing to Get Attention
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Down Payment Programs 101: What Every Agent Needs to Know
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Our Top 10 Most-Read Articles of January
New year, new you? Judging by our most-read articles of January, starting 2023 off on the right foot was exactly what our readers were thinking about last month. For instance, scroll down to article #6 to get five free checklists that will help you whip your lead gen efforts into tip-top shape. Next, check out article #9 to learn ways to start the year strong, and then see #7 to see predictions of this year's market trajectory. If your goal is to better yourself professionally, check out article #3 for the low-down on earning certifications and designations. Finally, see article #2 to get daily, weekly, and monthly tasks that will distinguish you in your marketplace. For more of what agents and brokers were reading last month, check out our full list below: 1. The Facebook Ad that Home Buyers Can't ResistA sale, a bargain, a good deal—if there's anything consumers love, it's getting more value for their money. Realtor Jaime Resendiz uses that to his advantage in his advertising. By creating "price drop" ads for listings on Facebook, he attracts a ton of quality buyers. After all, even house hunters are looking for a good deal—especially in this economy. 2. What You Need to Do Daily, Weekly, and Monthly to Be the Go-to Expert in Your MarketFrom how you spend your time to the big decisions you make, what you do today impacts the experience you'll have tomorrow. The past shapes the future, but you have control over your situation right now. If you're ready to become the best real estate team in your market, start today. 3. A Guide to Real Estate Certifications and Designations: What You Need to KnowReal estate certifications are an important part of the real estate industry. With so many benefits associated with certification, it's no wonder why more and more real estate professionals are seeking out certification programs to boost their career prospects. 4. 7 Adjustments That Will Make You Better on CameraVideo is an increasingly important way to connect with real estate consumers, but how much engagement are you getting? If your answer is "not much," you may need to make a few tweaks to your on-camera presence. Learn seven simple adjustments you can make to improve your on-screen persona—and ensure your videos get the maximum amount of views. 5. 6 Creative (and Useful!) Closing Gift IdeasClosing gifts are a nice way to thank your clients for their business. But how do you come up with something that will really wow them and, in turn, help you drive referrals and repeat business? We did some research and came up with some excellent closing gift ideas to share with you. 6. Friday Freebie: 5 Checklists to Optimize Your Lead Gen in 2023We're well into the first month of the year—how's your lead gen plan going? If it needs a little nudge off the starting blocks, or if you just want to audit your processes and tools, nothing makes doing that easier than checklists! Whip your lead gen efforts into quick shape with these five free checklists for optimizing all aspects of your lead generation strategy. 7. What the Housing Market Could Look Like in 2023The housing market is influenced by a variety of factors, including economic conditions, interest rates, and the availability of homes for sale. While it's always difficult to make predictions, there are a few key trends that experts are watching as we head into the new year. Here's a look at what we might expect to see in the housing market throughout 2023. 8. Top 5 Reasons Why Homes Today Need to Be Move-in ReadyWhile there will always be circumstances where an "as-is" listing is the best option for a seller, innovative new ways for homeowners to offer a move-in ready home solves the most common seller obstacles. Why is it vital that sellers avoid an "as-is" listing and bring their home to market move-in ready? Here are the top five reasons sellers will want their agents to list a move-in ready home. 9. 5 Ways to Start 2023 StrongRPR is here to help you elevate every aspect of your business by giving you access to data, reports, tools and inspiration that you can utilize to "wow" clients and close more deals. These five pointers will help you increase your productivity and expertise. Try one or all five to be more prepared and more successful in the coming year. 10. How to Create High-converting Landing PagesIf you could increase your return on investment (ROI) in your real estate business today, what marketing strategy would you use? Our best guess is to use landing pages. A landing page has a high chance of converting visitors into leads or potential clients. It gets even better when your website attracts massive traffic. Here are a few tips on creating a high-converting landing page for your real estate website.
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Products

SentriLock's BlueTooth® REALTOR® Lockbox
The SentriLock Bluetooth® REALTOR® lockbox helps make showing and selling properties safe and efficient. This video highlights system advantages and newest
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Parkbench
Stand out from the crowd with Parkbench. We build neighborhood websites for hyperlocalized areas sponsored by a single agent per area, creating unique online content that promotes recognition and drives business for the agent. Now a network of platforms, Parkbench websites engage potential customers, designed to inform visitors of local events, news, and information about the community. Parkbench also provides free marketing tools for business professionals through their main
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CRM by Delta Media Group
Strengthen Relationships and Convert Leads Our Customer Relationship Management (CRM) software keeps your sales associates organized. Our automated, mobile Pipeline Manager helps them track, manage, and engage with customers right from their smartphone. They can prioritize their day with one quick look at their dashboard and automate tasks, so they can get back to what they do best— closing more business. • Action Plans• Email Templates• Printable eCards & Flyers• My Customer for Life Newsletter Email Campaigns• Customizable Customer Lists• My HomeFinder, Market Watch & Seller Reports• Open House Connector™ App • Facebook Connector™ • Customer Review Sharing• Full Customer Tracking• Fields for Lead Records • Customer Imports & Exports • Lead Capture Forms• Generate Print Mailing Lists • Automated Lead Segmentation • IDX Listing
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Top Producer IDX and Top Producer Websites
You’re Better than Your Competition! Stop keeping it a secret and let the world know with a Top Producer® Website. Websites Tailored to Fit Your Brand We’ve got hundreds of website designs for you to choose from, and each one is fully customizable. Showcase Your Listings & Satisfy Your Sellers With a Top Producer® website you’ll be able to showcase your listings with attractive layouts, lots of photos, interactive maps, and an open house calendar that lets buyers schedule appointments directly with you. Automate Your Follow-up with Top Producer® CRm Integration Because Top Producer® IDX seamlessly flows lead information into Top Producer® CRM application, you’ll be able to put your follow-up on autopilot, and stay in touch with your prospects effortlessly. Incubate Prospects and Bank Future Business. When you combine a Top Producer® Website with Integrated IDX, you get a lead incubator that can help turn a long-term prospect into a future customer. Your visitors get access to fresh property data, and you get the opportunity to nurture an early-stage prospect into a long-term
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Industry News

U.S. Home Seller Profits Top 50 Percent in 2022 Despite Market Slowdown
Profits on Typical Sales Nationwide Rise from 45 percent to 51 Percent; National Median Home Price for Full Year Up 10 Percent to $330,000 Even as Values Drop in Second Half; Home Sellers Continue Staying in Their Homes Less Than Six Years IRVINE, Calif. – Jan. 26, 2023 — ATTOM, a leading curator of real estate data nationwide for land and property data, today released its Year-End 2022 U.S. Home Sales Report, which shows that home sellers nationwide realized a profit of $112,000 on the typical sale in 2022, up 21 percent from $92,500 in 2021 and up 78 percent from $63,000 two years ago. Despite a market slowdown in the second half of last year, profits rose from 2021 to 2022 in 98 percent of housing markets with enough data to analyze. The latest nationwide profit figure, based on median purchase and resale prices, marked the highest level in the United States since at least 2008. The $112,000 profit on median-priced home sales in 2022 represented a 51.4 percent return on investment compared to the original purchase price, up from 44.6 percent last year and from 32.8 percent in 2020. The latest profit margin also represented a high point since at least 2008. "It seems pretty likely that home seller profits peaked for this cycle in 2022," said Rick Sharga, executive vice president of market intelligence at ATTOM. "Median prices have declined on a monthly basis since mortgage rates doubled between January and October and are likely to decline further in many markets across the country in 2023, reducing profitability for home sellers." Both raw profits and ROI have improved nationwide for 11 straight years, shooting up again in 2022 as the national median home price increased 10 percent to $330,000 – yet another annual record. At the same time, though, profits increased at a slower pace than in 2021, reflecting a year when the nation's decade-long housing boom stalled. The national median home value dipped 8 percent over the second half of last year as home-mortgage rates doubled, consumer price inflation soared to a 40-year high and the stock market slumped. Those forces cut into the amounts potential home buyers could afford, generating multiple headwinds that threaten to further erode the housing market, cutting demand and potentially pushing seller profits down. Total sales last year declined after rising in eight of the previous 10 years. Among 157 metropolitan statistical areas with a population greater than 200,000 and sufficient sales data, those in western and southern states reaped the highest returns on investment in 2022. The West and South regions had 14 of the 15 metro areas with the highest ROIs on typical home sales last year, led by Hilo, HI (100 percent return on investment); Lake Havasu City-Kingman, AZ (88.4 percent); Spokane, WA (86.2 percent); Fort Myers, FL (85.4 percent) and Port St. Lucie, FL (84.8 percent). Prices up at least 10 percent in more than half the country as most markets again hit new highs The U.S. median home price increased 10 percent in 2022, hitting another all-time annual high of $330,000. The full-year median home-price appreciation in 2022 fell below the 17.6 percent nationwide gain in 2021. Still, the latest increase in the national median value remained among the best over the past decade. Since 2012, when the U.S. housing market was just starting to recover from the Great Recession of the late 2000s, the national median price has grown 120 percent. Median prices rose from 2021 to 2022 in all but two of the 157 metropolitan statistical areas around the U.S. with a population of 200,000 or more and sufficient home price data in 2022. Values shot up at least 10 percent in 85 of those metros (54 percent). Those with the biggest year-over-year increases were in Florida, led by Naples, FL (median up 26.9 percent); Fort Myers, FL (up 26.7 percent); Lakeland, FL (up 25.7 percent); Port St. Lucie, FL (up 24.6 percent) and Ocala, FL (up 23.8 percent). The largest median-price increases in metro areas with a population of at least 1 million in 2022 came in Tampa, FL (up 21.9 percent); Raleigh, NC (up 17.9 percent); Austin, TX (up 17.9 percent); Orlando, FL (up 17.7 percent) and Tucson, AZ (up 17.2 percent). Typical home prices in 2022 reached new peaks in 153 of the 157 metros analyzed (97 percent), including New York, NY; Los Angeles, CA; Chicago, IL; Dallas, TX, and Houston, TX. Metro areas where median prices dropped in 2022, or rose by the smallest amounts, were Davenport, IA (down 2 percent); Shreveport, LA (down 1.7 percent); Baltimore, MD (up 2.7 percent); Pittsburgh, PA (up 2.7 percent) and Toledo, OH (up 2.8 percent). Profit margins increase in 90 percent of nation Profit margins on typical home sales improved from 2021 to 2022 in 141 of the 157 metro areas with sufficient data to analyze (90 percent). That happened as the 10 percent jump in sale prices nationwide in 2022 surpassed the 5 percent increases recent sellers had been paying when they originally bought their homes. Nine of the 10 largest increases in investment returns were in Florida, led by Fort Myers, FL (ROI up from 51 percent in 2021 to 85.4 percent in 2022); Ocala, FL (up from 49.7 percent to 82.4 percent); Naples, FL (up from 44.7 percent to 74.4 percent); Port St. Lucie, FL (up from 62.8 percent to 84.8 percent) and Miami, FL (up from 42.9 percent of 64.1 percent). Aside from Miami, the largest ROI gains from 2021 to 2022 in metro areas with a population of at least 1 million were in Orlando, FL (ROI up from 42.2 percent to 62.2 percent); Tampa, FL (up from 53.8 percent to 73.8 percent); Jacksonville, FL (up from 43.7 percent to 58.4 percent) and Las Vegas, NV (up from 48.8 percent to 59.8 percent). The biggest decreases in investment returns from 2021 to 2022 came in Salem, OR (ROI down from 82.7 percent to 43.1 percent); Atlanta, GA (down from 43.9 percent to 36 percent); Boise, ID (down from 75.9 percent to 68.9 percent); Prescott, AZ, (down from 82.7 percent to 75.9 percent) and Sacramento, CA (down from 61 percent to 54.7 percent). Aside from Atlanta and Sacramento, metro areas with a population of at least 1 million and declining profit margins in 2022 included Minneapolis, MN (down from 43.8 percent to 40 percent); Los Angeles, CA (down from 48.2 percent to 45.2 percent) and San Francisco, CA (down from 75.2 percent to 72.8 percent). Raw profits top $100,000 in half the country, with largest clustered on West Coast Raw profits on median-priced home sales in 2022 topped $100,000 in 79, or 50 percent, of the 157 metro areas with sufficient data to analyze. The West region had 17 of the top 20 raw profits in 2022, led by San Jose, CA ($621,000); San Francisco, CA ($473,000); Seattle, WA ($304,063); San Diego, CA ($295,500) and Los Angeles, CA ($272,500). The smallest raw profits in 2022 were mainly in the South and Midwest, reflecting lower homes prices in those areas than elsewhere. Those regions had 19 of the 20 lowest profits on typical sales, led by Columbus, GA ($19,000); Shreveport, LA ($20,000); Beaumont, TX ($22,991); Rockford, IL ($34,500) and Davenport, IA ($38,500). Home seller tenure remains near 10-year low Home sellers in the U.S. who sold in the fourth quarter of 2022 had owned their homes an average of 5.85 years, down from 5.96 years in the previous quarter and from 6.05 years in the fourth quarter of 2021. The latest figure represented the third-shortest average home-seller tenure since 2012. Average seller tenures were down, year over year, in 77, or 72 percent, of the 107 metro areas with a population of at least 200,000 and sufficient data. The biggest declines in average seller tenure from the fourth quarter of 2021 to the fourth quarter of 2022 were in Rockford, IL (down 23 percent); Atlantic City, NJ (down 22 percent); Dayton, OH (down 20 percent); Knoxville, TN (down 19 percent) and Salem, OR (down 18 percent). The longest tenures for home sellers in the fourth quarter of 2022 were in Bellingham, WA (9.87 years); Manchester, NH (8.58 years); Honolulu, HI (8.38 years); Bridgeport, CT (7.78 years) and New Haven, CT (7.57 years). Cash sales at nine-year high Nationwide, all-cash purchases accounted for 36.1 percent, or one of every three single-family home and condo sales in 2022. The latest percentage – the highest since 2013 – was up from 34.4 percent in 2021 and from 22.7 percent in 2020, although still off the 38.5 percent peaks in 2011 and 2012. "Cash buyers – many, but not all of whom are investors – are in a position of competitive advantage in today's higher interest rate environment, and will continue to account for a higher-than-usual share of market at least until mortgage rates dip back down a bit," Sharga noted. "With affordability a problem for many buyers – especially first-time buyers – it wouldn't be a surprise to see the percentage of cash purchases actually increase in 2023." Among those metropolitan statistical areas with a population of at least 200,000 and sufficient cash-sales data, those where cash sales represented the largest share of all transactions in 2022 were Augusta, GA (72.1 percent of sales); Columbus, GA (69 percent); Athens, GA (60.6 percent); Flint, MI (59.5 percent) and Gainesville, GA (58.9 percent). Lender-owned foreclosure purchases in U.S. at lowest level in at least 17 years Foreclosure sales to lenders accounted for just 1.2 percent, or one of every 87 single-family home sales in 2022 – the lowest level since at least 2005. The 2022 figure was down from 1.5 percent of sales, or one in 68, in 2021 and 3.6 percent, or one in 28, in 2020. States where lender-purchased (REO) foreclosure sales comprised the largest portion of total sales in 2022 were Michigan (3.2 percent of sales), Illinois (3 percent), Connecticut (2.2 percent), New York (1.9 percent) and Arkansas (1.9 percent). Among 156 metropolitan statistical areas with a population of at least 200,000 and sufficient data, those where lender-purchased foreclosure sales represented the largest portion of all sales in 2022 were Flint, MI (8.3 percent of sales); Binghamton, NY (4.9 percent); Kalamazoo, MI (4.6 percent); Lansing, MI (4.5 percent) and Huntington, WV (3.7 percent). Among 55 metropolitan statistical areas with a population of at least 1 million, those with the highest levels of lender-purchased foreclosures in 2022 were Chicago, IL (2.8 percent of sales); St. Louis, MO (2.4 percent); Detroit, MI (2.1 percent); Grand Rapids, MI (2 percent) and Baltimore, MD (2 percent). Those with the smallest shares were Raleigh, NC (0.2 percent of sales); Denver, CO (0.2 percent); Tucson, AZ (0.3 percent); San Francisco, CA (0.3 percent) and Colorado Springs, CO (0.3 percent). Aside from Raleigh, Denver, Tucson and San Francisco, metro areas with at least 1 million people where lender-purchased foreclosures represented the smallest share of total sales also included Phoenix, AZ (0.3 percent). Institutional investing down in 2022 Institutional investors nationwide accounted for 6.5 percent, or one of every 15 single-family home and condo sales in 2022 in the U.S. The latest figure was down from 8.1 percent in 2021, but was still more than twice the 2.9 percent level in 2020. Among those metropolitan statistical areas with a population of at least 200,000 and sufficient institutional-investor sales data, those with the highest portions of institutional-investor transactions in 2022 were Atlanta, GA (19 percent of sales); Memphis, TN (18.4 percent); Jacksonville, FL (17.9 percent); Charlotte, NC (16.8 percent) and Tucson, AZ (16.6 percent). FHA sales at lowest point in 15 years Nationwide, buyers using Federal Housing Administration (FHA) loans accounted for 7.5 percent, or one of every 13 single-family home and condo purchases in 2022. That was down from 8.3 percent in 2021 and from 11.8 percent in 2020, to the lowest point since 2007. Among those metropolitan statistical areas with a population of at least 200,000 and sufficient FHA- buyer data in 2022, those with the highest share of purchases made with FHA loans were Bakersfield, CA (18.9 percent of sales); Visalia, CA (18.3 percent); Merced, CA (17.7 percent); Hagerstown, MD (15.8 percent) and Modesto, CA (15.6 percent). Report methodology The ATTOM U.S. Home Sales Report provides percentages of REO sales and all sales that are sold to institutional investors and cash buyers, at the state and metropolitan statistical area. Data is also available at the county and zip code level, upon request. The data is derived from recorded sales deeds, foreclosure filings and loan data. Statistics for previous quarters are revised when each new report is issued as more deed data becomes available. About ATTOM ATTOM provides premium property data to power products that improve transparency, innovation, efficiency and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation's population. A rigorous data management process involving more than 20 steps validates, standardizes, and enhances the real estate data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 30TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include bulk file licenses, property data APIs, real estate market trends, property reports and more. Also, introducing our newest innovative solution, that offers immediate access and streamlines data management – ATTOM Cloud.
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Renting Costs Nearly $800 Less Per Month than Buying
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Second Century Ventures Announces 8 Companies Selected to 2023 REACH Australia Technology Growth Program
SUNSHINE COAST, QUEENSLAND, AUSTRALIA (January 30, 2023) – Second Century Ventures, the strategic investment arm of the National Association of Realtors® and the most active global real estate technology fund, announced today the acceptance of eight companies to the 2023 REACH Australia program. Now entering its fourth year in Australia, the REACH growth program is designed to help technology companies scale their growth and make a lasting impact across real estate communities worldwide. "We are delighted to be welcoming these new innovators to the property community," said Peter Schravemade, managing partner, REACH Australia. "This portfolio has demonstrated tremendous relevance and innovation to the global real estate industry, and we are excited about the growth 2023 will bring." The companies selected for the 2023 Australia program were handpicked for their groundbreaking technologies and potential to impact the industry, from automating listing descriptions to bringing transparency to the offer management process. They are set to kick off on March 12 in Brisbane with a unique conference hosted by REACH Australia. The companies accepted to the REACH Australia 2023 program are as follows: Sensor Global: The patent owners of a home/facility sensor that automatically checks itself backed by monitoring software. Liz: An app designed to assist tenants with fiscal responsibility and shared payment scenarios. QuantPS: An optimization engine that helps banks and their customers sell distressed residential property for more, faster. Tapi: The property care platform for residential property managers to better report, track and plan maintenance and repairs. ListAssist.ai: Artificial intelligence automating the writing of listing descriptions for the sale and lease of residential properties. MarketBuy.com.au: Bringing transparency and communication to the offer management process in residential real estate. Realtime Conveyancer: A breakthrough end-to-end software as a service (SaaS) solution built by practitioners to empower conveyancers and lawyers to execute faster, safer and smoother property settlements for the benefit of all parties. Properti.ai: An online platform that automates real estate social media marketing by creating, posting and promoting brand video and image creatives. To learn more about REACH Australia and how you can get involved, visit www.narreach.com. About REACH REACH is a unique technology scale-up program created by Second Century Ventures, the most active global fund in real estate technology. Backed by the National Association of Realtors®, Second Century Ventures leverages the association's more than 1.5 million members and an unparalleled network of executives within real estate and adjacent industries. The REACH program helps technology companies scale across the real estate vertical and its adjacent markets through education, mentorship and market exposure. For more on REACH, visit www.narreach.com. About NAR The National Association of Realtors® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. The term Realtor® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of Realtors® and subscribes to its strict Code of Ethics.
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Zillow's new AI-powered natural-language search is a first in real estate
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Companies

eMerge
Who is eMerge designed for?The eMerge email marketing platform is designed for any business, brandor individual looking to create, manage & track email marketing initiatives.eMerge real estate campaigns provide brokers, agents & teams a helping hand each month withconsumer engagement, agent recruitment & retention, and lead nurturing &
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Realtors Property Resource® (RPR)
This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered
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Homesnap
      Founded in 2008 and based in Washington DC, Homesnap is a trusted real estate search platform for people to explore homes and search MLS real estate listings -- online or from a mobile phone. Using the Homesnap app (available for iPhone, iPad and Android devices) you can snap a photo of any home, nationwide, to find out all about it. For listed homes, you may be able to see interior photos too! When you’re ready to buy or sell real estate, you can contact a real estate agent within Homesnap to schedule a showing or list your home in the MLS. Homesnap is powered by a specialized homes database that combines hundreds of disparate sources of data. Our data feeds include: over 40 MLS real estate databases, property tax records, census data, geographic boundaries, property polygons, school information, mortgage rates and
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Brokermint
The most easy-to-use real estate back office platform. Integrate Brokermint with your CRM, MLS and QuickBooks, seamlessly. Brokermint provides agents, office administrators and brokers a complete system for tracking anything and everything related to your transaction. Brokermint eliminates the need for multiple programs and will seamlessly integrate with tools you may already have in place such as the MLS, your favorite CRM and Quickbooks just to name a few. Additional features include managing offers, commission tracking and compliance review - all under one user-friendly
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Webinars

[WATCH] Lead Gen Boot Camp: Strategies to Keep Your Pipeline Full
It's a changing market, and like many agents, you may be wondering what the future of your business will look like. How can you invest in your business, and in serious lead generation, during a shifting market? "You can't be a one-trick pony," says Dylan Handy of Elm Street Technology. "You can't rely on one source of lead generation. In a market like this, you have to be really creative." During a recent webinar, Dylan walked us through lead generation strategies across multiple platforms: social media, your website, online ads, organic traffic and more. Watch the webinar recording below to learn how to keep your pipeline full and thriving even during a fluctuating housing market. Webinar Guest Dylan Handy, National Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Host Dylan Handy introduces himself and the webinar topic. 5:02 - What's the ultimate goal of lead generation? 6:10 - Why your website is your "front door" for online business. 8:51 - Driving traffic to your website: the difference between organic and paid strategies. 10:05 - The best social media platforms to drive organic traffic to your website. 11:27 - How to increase your SEO value by blogging. 13:08 - What should you blog about? 17:49 - The ins and outs of leveraging Facebook for lead generation. 24:45 - Overview of other major social platforms to leverage. 28:27 - The key to effective social media marketing. 30:06 - Why you may not be getting leads from your current website. 32:11 - Using paid traffic to drive website traffic. 40:54 - Real estate portal leads vs. search engine and social media ads. 43:20 - Three components of online lead conversion. 45:50 - Lead nurture follow-up systems and processes. 47:50 - The secret to successful social media marketing and online lead generation. 49:30 - Leveraging automated systems and processes. 52:30 - How Elevate's all-in-one solution can help you generate, nurture, and convert real estate leads. Next Steps Contact Dylan Handy via email or at 508-963-2163 to sign up or learn more Visit ElmStreet.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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WATCH: How to Get More Referrals (Even in a Tough Market)
Referrals are some of the best leads a real estate agent can get. In fact, 89% of agents say that referrals are their most successful marketing tactic. And while 70% of sellers say they would use the same agent, only 25% do. Fortunately, there's a way to improve the latter statistic. We teamed up with OutboundEngine for a recent webinar to explore the ins and outs of referrals—including asking for them, cultivating them, and staying top of mind so past clients are more likely to refer you. Watch the webinar recording below to learn active (and successful!) referral generating strategies: Webinar Guests Brian Bolton, Customer Experience Team Lead, OutboundEngine ‍Owen Lindsley, Senior Account Director, OutboundEngine Video Timeline 0:00 - Brian Bolton introduces the topic and fellow panelist. 5:05 - What are referrals? Why are they important? 8:20 - The value of referrals. 13:08 - Referrals don't just happen. 14:21 - Three steps to a predictable referral process. 16:51 - Why your clients aren't sending you referrals. 21:02 - How to ask for referrals. 22:50 - Step 1 of asking for referrals: Find the right time. 24:50 - Step 2: Make it easy. 27:17 - Step 2: Just do it. 28:51 - What can we learn about referrals from industry leaders? 30:48 - The power of email marketing. 32:48 - How email marketing drives referrals. 33:55 - Examples of emails that ask for referrals. 36:55 - Staying in touch via social media. 38:48 - Building and maintaining your online credibility. 40:48 - How to control your online presence. 44:05 - Three tips you can act on right now to get more referrals. 49:16 - Owen Lindsley shares how OutboundEngine can help real estate pros earn more referrals and build their online reputation. Next Steps Visit OutboundEngine.com to learn more Read articles about Online Marketing and Lead Generation, or explore more Online Marketing and Lead Generation solutions in our Product Directory Watch more webinars
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WATCH: How to Build Lifelong Client Relationships
The signs of a market downturn have made themselves known: soaring interest rates and falling home sales. But there's no need to panic, especially if you've taken care to build long-term relationships with your clients. It's all about building genuine, human relationships with your database, as we explored in a recent webinar. Josh Flo, real estate team lead at eXp Realty, shared his strategies for doing just that, as well as the technology that gives him a leg up on his competition. Watch the webinar below to learn everything from how to provide value to your clients, to anticipating consumer needs, to leveraging lead concierge services, and more. Webinar Guests Josh Flo, Team Lead, Flo Real Estate Brokered by eXp Realty Moderator: Marilyn Wilson, President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:52 - Josh Flo shares why building lifelong relationships is important to your real estate business. 3:45 - Providing undeniable values to your clients. 6:18 - Finding the balance between building in-person relationships and using automation tools. 8:20 - Anticipating consumer needs in the era of COVID, high interest rates, and more. 11:00 - Creating a seamless click-to-close experience. 14:58 - How to turn clients into raving fans. 16:54 - What's a lead concierge service? 24:52 - How to ensure no leads get left behind. 27:48 - How to organize your database and leverage it effectively. 31:03 - Josh shares time management for those who believe they're "too busy" to manage leads. 37:54 - Strategies for nurturing long-term relationships. 49:19 - Josh shares what made him decide that he needed to run his business differently, and why he chose BoomTown. 51:46 - Why a down market is NOT the time to ditch your systems and processes. Next Steps To learn more about BoomTown, watch this product tour Read articles about CRM and Lead Management, or explore more CRM solutions and Lead Management tools in our Product Directory Watch more webinars
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[WATCH] The Secrets to Securing Listings: Learn Ways to Stand Out and Market Yourself Like a Pro
It's tough out there in today's housing market. Buyers are struggling to find houses, and Realtors are struggling to find listings. While little can be done about low inventory, there are strategies you can use to find seller leads. In this webinar, Elm Street Technology leads viewers through a class on how to generate high-intent seller leads and convert them into clients. Watch the recording below to learn tips, tricks, and strategies on how to bring in leads both organically and via advertising, and how to win the listing presentation. Webinar Guests Tom Bauman, Business Development Consultant, Elm Street Technology ‍Stephen Haladay, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Tom Bauman introduces the topic and fellow panelist Stephen Haladay. 5:18 - Lead generation starts with an online presence. 6:25 - Home seller statistics. 7:21 - IDX websites as the hub of your online presence. 11:30 - The importance of blogs for your website's SEO and what to post. 16:47 - Benefits of social media marketing to your online presence. 18:04 - Facebook for real estate marketing, including what to post. 25:52 - Leveraging LinkedIn and Twitter. 28:50 - Instagram for real estate marketing and what to post. 31:00 - Leveraging YouTube and what types of videos to post. 34:29 - Using paid traffic to capture high-value seller leads. 37:03 - Pay-per-click (PPC) advertising and which keywords to use. 40:29 - Interruption-based marketing. 46:45 - Email campaigns for targeting seller leads. 47:53 - Using direct mail to target sellers at home. 48:44 - Offering your database an "annual real estate check-up" as a lead engagement strategy. 50:09 - How to nail the listing presentation and stand out from the competition. 51:07 - CMA presentation tips. 51:33 - What to say on your next listing presentation. 53:05 - Webinar recap. 55:25 - Learn more about Elevate's all-in-one solution, and see a live demo. Next Steps Visit ElmStreet.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars Register now for Elm Street's Educational Summer Webinar Series
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Social Media Essentials: Secrets to Thriving in a Low Inventory Market
In a low inventory market, real estate agents need to do a little something extra to stand out from the competition. Fortunately, that something doesn't have to be too stressful to execute. In fact, when it comes to marketing, it's most important that agents be consistent. But consistent at what? In a recent webinar, guest speakers Dylan Handy and Tom Bauman outlined a systematic approach to marketing your real estate business on social media and online. Watch the recording below to find out everything from what to post, to gaining a following, and beyond: Webinar Guests Tom Bauman, Business Development Consultant, Elm Street Technology ‍Dylan Handy, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Tom Bauman introduces the topic and fellow panelist Dylan Handy. 5:32 - The top seven marketing platforms that agents don't fully utilize. 7:43 - Why blogging is so important for SEO, what agents can blog about, and guidelines. 16:50 - Marketing on Facebook: what to post, how to gain a following, boosted posts vs. ads, and more. 33:48 - How to use LinkedIn to reach out to professionals. 37:22 - How using Twitter helps you reach Millennial real estate consumers. 40:19 - How to leverage YouTube for real estate marketing. 43:57 - What to post on Instagram, how to set up a business account, using Stories, and more. 46:27 - Why your real estate website should act as the hub for all your online marketing activity. 51:49 - A look at paid traffic sources like Google Ads and Facebook Ads. 56:21 - Is online/social media marketing essential for real estate businesses? 57:53 - How Elevate's all-in-one solution can help agents market across multiple online channels. Next Steps Visit tryelevate.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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