Articles

5 Real Estate Follow-Up Rules You Need to Be Following
Ready to level up your real estate career and begin generating more income? Read on! We're sharing five must-follow rules to expand, grow, and scale your real estate business. Agents that successfully follow these guidelines typically see more transaction sides, more closings, and more revenue. It's not magic — it's a data-backed approach based on findings from a study conducted by RealTrends in 2021. Let's explore the tips derived from the survey analyzing how marking practices and contact database size may impact performance. 1. Marketing Should Target Both Potential New Leads AND Former Clients Did you know that including your entire sphere in your marketing plans can boost your success by an average of 9% more transaction sides? Agents that only focus on attracting net-new clients are missing out on the opportunities for business introduced by their past clients. Your past buyer and seller clients are sources of referrals. Staying in touch with them through regular outreach boosts your chances of being recommended to one of their deal-ready friends or relatives. Furthermore, past clients also offer opportunities for repeat business. Your past clients will likely eventually become sellers and buyers in the future. If you're able to maintain a strong connection, they will be more likely to choose you as their agent again. 2. Implement a Systematic Follow-Up Process for Every Contact Agents who do not employ any kind of systematic follow-up generate 12% fewer transaction sides than those who have a formal strategy for working new leads. For agents who have a formal strategy in place for both new leads and past clients, the difference in transaction activity is 22%. Lead outreach and follow-up should be approached on a lead-by-lead basis. Individually curated follow-up is more effective than dry, generic advertising. Not only does this approach build a connection between your sphere and your business, but it also delivers real, substantial value to your leads. Your leads don't gain anything when you send out a conventional "let's do business" email. They already understand that you are there to do business, and you're not really offering them any new, innovative value. On the other hand, your leads do benefit from customized, specific messaging that speaks to their needs and circumstances. For example, if you know that your lead is a first-time homebuyer concerned about securing financing, you will be able to grab their attention with personalized messaging. You might share a guide for preparing for a first mortgage and an overview of the escrow process as attachments to that "let's do business" email. Your follow-up becomes value-driven rather than value-lacking. 3. Workflows Should Use a Mix of Contact Types Real estate teams that do not use both programmatic and social media advertising typically see 29% fewer transactions on average. When reaching out to your previous clients and new leads, you should combine a diverse mix of contact types — including programmatic and social media advertising. Social media should be a key component of your lead generation and outreach strategy as consumers spend an average of nearly seven hours a day online, with 145 minutes dedicated to social media. If you want more eyes on your business, make sure that your ads are coming up when your prospects are scrolling through their social media feeds. 4. Aim for 10+ Touchpoints Per Person, Per Month Want 39% more transaction sides? That comes from making 10 or more touchpoints per person, per month to all of the contacts in your database. Reaching out less than ten times per month is not going to introduce the success you're hoping for. But, when you achieve ten or more outreach touchpoints per lead each month, you will boost your chances of securing business by moving leads through your sales funnel. Increasing the number of touchpoints sent to each lead can help you retain the opportunities for business that are sitting in your CRM. Since you're top of mind, your leads will be less likely to seek another agent. 5. Grow Your Database Beyond the Tipping Point of 500 Contacts Agents whose database contains more than 500 contacts have an average of 25% more transaction sides than agents with databases smaller than 500 contacts. Investing time on marketing and networking action plans can help you grow your database beyond the "tipping point" of 500 contacts. If your database currently has less than 500 contacts, getting the contact information of your web traffic should be a top priority for growth. To do so, include captivating calls to action that prompt site visitors to submit their contact information when interacting with your website. Then, add them into your CRM so they begin to receive your communications — putting more leads into your seamless, "rinse and repeat" sales funnel that's been achieved by following these five tips. To view the original article, visit the BoomTown blog.
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RPR for New Members: The Complete Beginner Series
Five dates, from Aug. 24 - Sept. 26 If you're a new member of NAR, this webinar series is designed for you! Learn techniques to start building your business. As a REALTOR, you have access to Realtors Property Resource, included in your membership with the National Association of REALTORS. RPR provides data, tools and property reports that can help you "wow" your clients and close more deals. With RPR you have access to: Local public record data and MLS data in one database. Neighborhood information, school data, walkability and livability scores. Residential and commercial real estate tools to identify, locate and price properties as well as prospect for new clients. And remember, RPR is already included in your dues to NAR. So there are no extra costs or fees. All it takes is just a little bit of time to help you learn how to navigate and integrate RPR into your business practices. Register now!
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Down Payment Programs 101: What Every Agent Needs to Know
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Textiquette for Real Estate Agents 101
More and more reports are showing that Americans prefer text messages to phone calls. In fact, The Chicago Tribune reported Americans spend a reported 26 minutes a day texting, compared to six minutes on phone calls. With mobile devices, the lines between professional and personal worlds get a bit blurred. And as a real estate agent, you may be wondering how your texts should look, sound, and when to send them. In this post, we'll get down to the do's and don'ts of texting as a real estate professional. The Do's and Don'ts of Texting for Real Estate Agents 1. Don't Get Sloppy Just because you are sending a lead or client a text, instead of a formal email, does not mean all proper grammar and punctuation go out the window. Pro Tip: If you are constantly fighting auto-correct in your text messages, turn it off from your phone's settings. You'll save yourself time and lessen mistakes if your spelling and grammar is already up to par. 2. Don't Text Late at Night Just because people bring their smartphones with them everywhere does not mean they want to be contacted whenever. Leave conversations via phone calls and texting for normal business hours (unless, of course, the contact states otherwise). 3. Don't Use Weird Emojis You don't need to use all 3000+ emojis just because you own a smartphone. Play it safe and use emojis that can be easily interpreted, such as a smiley face, thumbs up, or a house emoji. It can be difficult to read meaning through the internet, so play it safe. 4. Do Ask for Permission Before you begin texting your contact, ask if they prefer text, phone calls or emails. They'll appreciate you asking, and you will benefit from communicating according to their preferences. 5. Do Keep It Short Save lengthy messages for email. No one appreciates a long-winded text message related to business on their personal phone. It can be difficult to store that information for later and it involves stopping your day to read the message. To view the original article, visit the Zurple blog.
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Products

SentriLock's BlueTooth® REALTOR® Lockbox
The SentriLock Bluetooth® REALTOR® lockbox helps make showing and selling properties safe and efficient. This video highlights system advantages and newest
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Homes Connect
Homes.com Connect Lead Management System Access your database of contacts on the go from any device. Manage Your Contacts Notes and Activities Track interactions with your contacts and update them with personal information. Task Manager Add follow-up events to contacts. Import Your Contacts LeadGator Import new leads and old contacts into one place. Contact Categories Set up niche categories to organize and target market your database. Email Your Contacts Drip Campaigns Pre-written campaigns and an editor to create your own custom campaigns. Monthly Newsletter Unique content written by Homes.com and ready to send each month. Claim Your Free Account Email features only available with MLS Partnership and paid
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RPR for Agents
Realtors Property Resource® (RPR) is a national property database from NAR® designed to provide REALTORS® with advanced technology tools and features needed to provide clients and customers with dynamic reports and analytics. These features assist in helping your clients and customers make informed decisions when buying or selling property. The Realtors Property Resource application: Is exclusive technology only for REALTORS Does not allow public or consumer access Is a NAR® member benefit provided at no additional charge With RPR, All REALTORS® can access: Tax assessment and public records on over 150 million parcels of propertyin the U.S. Mortgage and lien information Largest national database by county of foreclosure, pre-foreclosure, REO and default Nationwide school data, test scores and parent reviews  Dynamic mapping: School Zones, Neighborhoods, Zip Codes, Cities, FEMA etc. Geo-spatial data including aerial photography, street level and bird’s eye view Census, demographic and lifestyle data Neighborhood information Comprehensive property and neighborhood reporting If the local MLS has partnered with RPR to include MLS data in the system, REALTORS® will also have access to: MLS active, sold, pending, expired, withdrawn and canceled statuses Historic listing comparison tool Realtor Valuation Model® (RVM®) Refine property facts, comparables and RVM® for custom valuation report Charts and Graphs will include trends calculated from MLS data  RPR also offers Broker branding to help reinforce your brand as part of the Want to get started? Watch this video on creating an
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Websites by Delta Media Group
Franchise, Brokerage, Team & Sales Associate Websites Choose a simple or sophisticated themed website, or opt to collaborate with our Design Team to create a custom website that showcases your business and incorporates lead-generating features. Features: AVM For Seller Leads INRIX Drive Time Search Metro-Line Search Custom Boundary Creation For Hyperlocal Community Search Dynamically Created Subdivision & School District Results Commercial Websites  Luxury Websites Built-In Mortgage Calculations & Mortgage Lead System Market Demographic & Trending Data Fastest Updating Listing Data in Industry (Updates on average 2-5 minutes) Live Chat Plug-Ins Squeeze Page & Lead Generation Tools  Progressive Web App / Push Notification  AMP
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Industry News

Realtor.com's 2022 Hottest ZIP Codes in America: Historic New England is the Newest Homebuying Hotspot
Realtor.com® now provides "Hot Market Insights" on listings in areas with fast-selling homes and high buyer demand SANTA CLARA, Calif., Aug. 16, 2022 -- One of America's most historic regions is its newest homebuying hotspot, with New England ZIPs representing over half of 2022's top 10 list in the eighth annual Realtor.com® Hottest ZIP Codes Report released today. In these ZIPs, homes sold in just over a week (8 days) and received nearly four times (3.7) more buyer views than a typical U.S. listing1. To help buyers better understand if they're shopping in a hot market, Realtor.com® now provides "Hot Market Insights" on listings that show how fast homes in that neighborhood are selling and how popular they are compared to other properties in the area and across the country. A key theme of this year's wicked-hot ranking is demand from out-of-ZIP home shoppers, driven by factors including relative affordability and convenient travel to big East Coast cities. The 2022 Hottest ZIP Codes in America, in rank order, are: 14618 Brighton, N.Y. 03062 Nashua, N.H. 43085 Worthington, Ohio 03038 Derry, N.H. 04062 Windham, Maine 18017 Bethlehem, Penn. 37604 Johnson City, Tenn. 03106 Hooksett, N.H. 02760 North Attleboro, Mass. 04210 Auburn, Maine "With rising inflation and mortgage rates squeezing monthly housing budgets, this year's determined buyers are breathing new life into competition for homes in historic areas like New England. Our 2022 Hottest ZIPs ranking illustrates how many Americans are redefining their priorities to achieve homeownership while building their careers, by trading downtown life for relatively affordable areas with reasonable part-time commutes to big cities," said Danielle Hale, Chief Economist for Realtor.com®. "Even as the housing market resets, home shoppers in the competitive Hottest ZIPs may need to take extra measures to win. It all starts with understanding the local market, and buyers can use Realtor.com®'s Hot Market Insights to arm themselves with knowledge that will be key to success when deciding where, when and how to make an offer." With the launch of Realtor.com®'s "Hot Market Insights" announced today, the "neighborhood" section of property listings on Realtor.com® will now show homebuyers if they are shopping in a hot market. Home shoppers can click the button to learn more about the local housing market, including how fast homes are selling and how many more views they get compared to others in the area and in the U.S. These insights are updated each month, to provide buyers with a timely view of the competition they're likely to face. Key trends driving homebuying demand in the 2022 Hottest ZIPs Many Americans are feeling the strain on their finances due to the whirlwind of economic shifts that have occurred so far in 2022, including mortgage rate hikes. Combined with record-high home prices, rising affordability challenges are forcing many buyers to get creative if they want to beat the competition without breaking their budgets. Home shoppers are doing just that in the 2022 Hottest ZIP Codes, with nine of the top 10 making the list for the first time in the ranking's eight-year history, including eight northeastern ZIPs making their debut. Six of these newcomers are located in New England, offering buyers a balance of new opportunities with historic charm. On average across the top 10, 13.4% of homes were built before 1939, compared to just 11.6% nationwide. New England is a hot new homebuying destination for big city transplants Many of the top 10's new entries are attracting home shoppers looking to relocate from high-priced big cities on the East Coast, based on migration patterns among prospective buyers viewing Realtor.com® listings. In the first half of the year, at least one big East Coast city – Boston, New York and D.C. – was among the top five sources of buyers viewing listings in all 10 of the hottest ZIPs. Buyers in these major metros are exploring ZIPs further away than in prior years, enabled by more widespread adoption of remote work. Even for those with hybrid schedules, many of this year's hottest ZIPs provide the perfect combination of relative housing affordability and a reasonable part-time commute to big city business hubs. From all six New England ZIPs on the list, Boston can be reached in 2.5 hours or less. ZIP Spotlight – No. 2 03681 Nashua, N.H.: At No. 2 on the 2022 list, Nashua is located just 42 miles from Boston, or within a 1.5 hour commute. In the first six months of 2022, listings in the ZIP attracted more viewers from Boston (38%) than from local buyers (32%). The influx of demand is fueling competition for homes in Nashua, where listings received 4.6 times more views and sold 23 days faster than the typical U.S. home (7 vs. 40 days) in the first half of this year. As a result, the ZIP's supply of active listings was down 26.9% year-over-year by June. Affordability challenges drive demand in relatively small ZIPs offering high-value homes As a result of rising inflation and higher costs for housing and everyday expenses, homebuyers have set their sights on areas that offer good bang for their buck, making value a key theme among this year's hottest ZIPs. Controlling for home size, the average price per square foot in the top 10 was 8.7% lower than in their surrounding metro areas in June. Among the ZIPs on this year's list, the average asking price ($432,000) was 4.0% lower than the U.S. median listing price in June ($450,000). At the same time, driven by the rise in demand, home prices across the hottest ZIPs grew at a faster year-over-year pace (+18.6%) than listing prices nationwide (16.9%). ZIP Spotlight – No. 8 03106 Hooksett, N.H.: Coming in at No. 8 on this year's list is Hooksett, N.H., located just 59 miles away from Boston. While Hooksett's median listing price ($482,000) was higher than the U.S. median as of June, it is considerably more affordable than in the Boston metro area ($759,000). Additionally, Hooksett homes tend to have more square footage (2,008, on average) than the typical U.S. listing (1,887). These price trends are likely attracting East Coast urbanites looking for value, with 26.5% of Hooksett's listings viewers coming from Boston in the first half of 2022. Aspiring millennial homeowners are financially prepared for success in the hottest ZIPs Now aged between 25 and 44 years-old, millennials are a key cohort of aspiring homeowners, whether first-time or repeat buyers. This generation is ready and willing to pursue homebuying opportunities in the hottest ZIPs, where they have the advantage of strong financial qualifications. Millennials are entering the top 10 with incomes that are higher than the national averages among those aged 25-34 ($83,782 vs. $70,510) and aged 34-45 ($100,966 vs. $89,365). On average, buyers in the hottest ZIPs are well-qualified with higher credit scores (742 vs. 728) and larger down payments (15.0% vs. 14.2%) compared to the typical U.S. home shopper. Millennials' strong financial footing is paying off when it comes to achieving homeownership in the top 10. In fact, a higher share of millennials have successfully become homeowners in these ZIPs (57.1%), on average, than in the U.S. overall (51.3%). ZIP Spotlight – No. 1 14618 Brighton, N.Y.: Topping this year's ranking with its debut is ZIP 14618 located in the Rochester metro area., which has now been represented on the list by other ZIPs for three years in a row. The rising popularity of Rochester ZIPs like 14618 may be partly due to buyers' success in the area. Compared to the U.S. averages, ZIP 14618's homeownership rates are higher among millennials (56.9% vs. 51.3%) and overall (70.8% vs. 65.2%). Local buyers also have strong qualifications, with a typical down payment of 15.7% and credit score of 745, as well as a higher median income than the U.S. average ($106,150 vs. $72,465). 2022 Hottest ZIP Codes in America – Top 50 Housing Metrics   Methodology Realtor.com® analyzed listings data on over 29,000 ZIP codes to determine its Hottest ZIP Code rankings, which are based on January-June 2022 averages of: 1) demand, as measured by unique viewers per property on Realtor.com®; 2) the pace of the market as measured by the number of days a listing remains active on Realtor.com®; limited to one ZIP Code per metropolitan area and ZIP Codes with at least 15 active listings each month. Time frames for metrics not factored into the ranking as noted, e.g. listing price trends based on June 2022 data. Note: The markets where Realtor.com®'s "Hot Market Insights" are featured on listings and neighborhoods on its website may vary from the 2022 Hottest ZIP Codes, due to methodology differences such as time frames (monthly data updated each month vs. Jan.-June 2022 data). About Realtor.com® Realtor.com® makes buying, selling, renting and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago, and today through its website and mobile apps offers a marketplace where people can learn about their options, trust in the transparency of information provided to them, and get services and resources that are personalized to their needs. Using proprietary data science and machine learning technology, Realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, Realtor.com® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp (Nasdaq: NWS) (Nasdaq: NWSA) (ASX: NWS) (ASX: NWSLV) subsidiary Move, Inc. For more information, visit Realtor.com.
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Four in Five Metro Areas Notched Double-Digit Price Gains in Second Quarter of 2022
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CubiCasa Announces New, Free Product Designed to Make Floor Plans Standard in U.S.
Revolutionary smartphone home scanning app offers first-of-its kind pricing model to deliver a better experience for real estate professionals and homebuyers nationwide SAN JOSE, CA - August 4, 2022 -- CubiCasa, a global-reaching real estate software company headquartered in Oulu, Finland, will now be providing a free floor plan option for its mobile floor plan scanning technology in the United States, available on the App Store and Google Play Store. Thanks to recent advances in its cutting-edge computer vision technology, CubiCasa now offers a free version in the U.S., with lower pricing for all products, globally. This move is designed to make floor plans ubiquitous in the U.S., something that the market has needed for some time but has never had a clear path to reach. According to a report from the National Association of REALTORS®, homebuyers consider floor plans the top most desired feature on a home listing, after standard listing photos and property data. However, only a small share of home listings in the U.S. have floor plans today, whereas in many other countries around the world, they are standard because of the massive benefits they create for a better functioning real estate market. The inclusion of a floor plan can make a property listing more attractive, contributing to a higher sales price and faster closing time, and provide real estate agents, real estate photographers, appraisers, mortgage lenders, home insurance carriers, homeowners and homebuyers with a better experience throughout the homebuying process. "Despite significant consumer demand for floor plans, they're still a niche product in our country," said Jeff Allen, President of CubiCasa. "In other real estate markets around the world, floor plans are quite common, and we think it's time the U.S. caught up. With our recent technology advancements, we're now in a position to make our product more accessible than it's ever been. By offering a free version of our mobile scanning technology in the U.S., we're helping potential buyers make more informed decisions, while empowering agents and sellers to market their properties more effectively, and supporting a modern valuation process for both appraisers and lenders. We envision a future where every property in America has a floor plan." By making it easier than ever to produce a floor plan -- and now at no cost in the U.S. - agents are using CubiCasa's technology to make their listings more attractive and competitive to potential buyers, despite the changing market conditions. The app has been adopted by the MLS community, major real estate brokerages and individual agents alike. "We love how easy-to-use CubiCasa's product is," said Annie Ives, CEO of TheMLS.com, one of the nation's larger Multiple Listing Services. "CubiCasa's new free floor plan option and lower pricing makes it even easier to be adopted by our agents, and to forge a partnership between the MLS community and CubiCasa." "We're very happy that we found CubiCasa," said Trey Miley, a broker and owner of 1 Percent Lists Legacy. "The app is simple to use, accurate, and really takes the guesswork out of collecting property measurements. Within a few minutes we can complete a scan and move on to our next appointment, saving valuable time. CubiCasa's state of the art technology has allowed us to spend more time on what we do best, and helps show clients that we use the best tools out there to get their home sold." As the GSEs continue to roll out new programs to drive appraisal modernization in the industry, quality Gross Living Area (GLA), floor plans and property data are essential to powering that transformation. CubiCasa will be offering upgrades to each free floor plan, available on every scan. These add-ons include adding fixed furniture and feature details to the floor plan, American National Standards Institute (ANSI)-aligned GLA outputs for the appraisal process, and an expedited six-hour delivery window. Users can produce a floor plan using CubiCasa's technology on their own, or can access the Company's deep network of more than 2,000 certified photographers across all 50 states, who are available to help add value to a listing. CubiCasa's mobile capture technology, which has produced more than 1 million floor plans to date, can be used without prior training by anyone with a smartphone. From a simple walk-through of a home, the technology produces a highly-precise floor plan sketch with the option to calculate GLA aligned with ANSI standards. Square footage is the second-highest driver of a home's value (the first being location), and CubiCasa's technology helps minimize inconsistencies and variations in the property data collection and inspection process. About CubiCasa Headquartered in Oulu, Finland, CubiCasa is the global market leader in mobile indoor scanning and is known for its fast and easy-to-use floor plan app on the App Store and Google Play Store. CubiCasa's technology is used in 172 different countries and has helped create over 1 million floor plans to date. CubiCasa provides technology for the real estate, appraisal, and mortgage industries and is on a mission to digitize real estate. Learn more at www.cubi.casa.
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Chime Introduces Social Studio to Automate and Streamline Social Media Marketing
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Companies

Elevate
Welcome to pure productivity for real estate brokers, agents & teams: CRM, IDX websites, lead gen, email, text, social, automated campaigns & workflows, and custom consulting. Intuitive, easy-to-use technology, complemented by fanatical training, support and business consulting.
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BoomTown
Expert lead generation, IDX websites, intelligent CRM, lead management services, and more, come in flexible packages that scale with your success. See why BoomTown is the #1 user-rated real estate CRM year after year! Teams that use BoomTown do more business! [2021 RealTrends Study] Teams with under 15 agents that use BoomTown do 13-44 more transaction sides per agent than peers. Teams with 16-30 agents that use BoomTown do 10-11 more transaction sides per agent than peers. Teams with 30+ agents that use BoomTown do 5-6 more transaction sides per agent than peers. See how BoomTown stacks up against other top CRMs in the Real Estate CRM Comparison
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SentriLock
SentriLock is the leading electronic lockbox manufacturer and service provider supporting the Real Estate industry and other emerging markets. SentriLock is a technology-based company that offers the most secure, durable, and versatile product within the industry. With SentriLock’s reliable, multiple key access method you will never miss a
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Brokermint
The most easy-to-use real estate back office platform. Integrate Brokermint with your CRM, MLS and QuickBooks, seamlessly. Brokermint provides agents, office administrators and brokers a complete system for tracking anything and everything related to your transaction. Brokermint eliminates the need for multiple programs and will seamlessly integrate with tools you may already have in place such as the MLS, your favorite CRM and Quickbooks just to name a few. Additional features include managing offers, commission tracking and compliance review - all under one user-friendly
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Webinars

WATCH: How to Build Lifelong Client Relationships
The signs of a market downturn have made themselves known: soaring interest rates and falling home sales. But there's no need to panic, especially if you've taken care to build long-term relationships with your clients. It's all about building genuine, human relationships with your database, as we explored in a recent webinar. Josh Flo, real estate team lead at eXp Realty, shared his strategies for doing just that, as well as the technology that gives him a leg up on his competition. Watch the webinar below to learn everything from how to provide value to your clients, to anticipating consumer needs, to leveraging lead concierge services, and more. Webinar Guests Josh Flo, Team Lead, Flo Real Estate Brokered by eXp Realty Moderator: Marilyn Wilson, President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:52 - Josh Flo shares why building lifelong relationships is important to your real estate business. 3:45 - Providing undeniable values to your clients. 6:18 - Finding the balance between building in-person relationships and using automation tools. 8:20 - Anticipating consumer needs in the era of COVID, high interest rates, and more. 11:00 - Creating a seamless click-to-close experience. 14:58 - How to turn clients into raving fans. 16:54 - What's a lead concierge service? 24:52 - How to ensure no leads get left behind. 27:48 - How to organize your database and leverage it effectively. 31:03 - Josh shares time management for those who believe they're "too busy" to manage leads. 37:54 - Strategies for nurturing long-term relationships. 49:19 - Josh shares what made him decide that he needed to run his business differently, and why he chose BoomTown. 51:46 - Why a down market is NOT the time to ditch your systems and processes. Next Steps To learn more about BoomTown, watch this product tour Read articles about CRM and Lead Management, or explore more CRM solutions and Lead Management tools in our Product Directory Watch more webinars
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[WATCH] The Secrets to Securing Listings: Learn Ways to Stand Out and Market Yourself Like a Pro
It's tough out there in today's housing market. Buyers are struggling to find houses, and Realtors are struggling to find listings. While little can be done about low inventory, there are strategies you can use to find seller leads. In this webinar, Elm Street Technology leads viewers through a class on how to generate high-intent seller leads and convert them into clients. Watch the recording below to learn tips, tricks, and strategies on how to bring in leads both organically and via advertising, and how to win the listing presentation. Webinar Guests Tom Bauman, Business Development Consultant, Elm Street Technology ‍Stephen Haladay, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Tom Bauman introduces the topic and fellow panelist Stephen Haladay. 5:18 - Lead generation starts with an online presence. 6:25 - Home seller statistics. 7:21 - IDX websites as the hub of your online presence. 11:30 - The importance of blogs for your website's SEO and what to post. 16:47 - Benefits of social media marketing to your online presence. 18:04 - Facebook for real estate marketing, including what to post. 25:52 - Leveraging LinkedIn and Twitter. 28:50 - Instagram for real estate marketing and what to post. 31:00 - Leveraging YouTube and what types of videos to post. 34:29 - Using paid traffic to capture high-value seller leads. 37:03 - Pay-per-click (PPC) advertising and which keywords to use. 40:29 - Interruption-based marketing. 46:45 - Email campaigns for targeting seller leads. 47:53 - Using direct mail to target sellers at home. 48:44 - Offering your database an "annual real estate check-up" as a lead engagement strategy. 50:09 - How to nail the listing presentation and stand out from the competition. 51:07 - CMA presentation tips. 51:33 - What to say on your next listing presentation. 53:05 - Webinar recap. 55:25 - Learn more about Elevate's all-in-one solution, and see a live demo. Next Steps Visit ElmStreet.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars Register now for Elm Street's Educational Summer Webinar Series
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Social Media Essentials: Secrets to Thriving in a Low Inventory Market
In a low inventory market, real estate agents need to do a little something extra to stand out from the competition. Fortunately, that something doesn't have to be too stressful to execute. In fact, when it comes to marketing, it's most important that agents be consistent. But consistent at what? In a recent webinar, guest speakers Dylan Handy and Tom Bauman outlined a systematic approach to marketing your real estate business on social media and online. Watch the recording below to find out everything from what to post, to gaining a following, and beyond: Webinar Guests Tom Bauman, Business Development Consultant, Elm Street Technology ‍Dylan Handy, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Tom Bauman introduces the topic and fellow panelist Dylan Handy. 5:32 - The top seven marketing platforms that agents don't fully utilize. 7:43 - Why blogging is so important for SEO, what agents can blog about, and guidelines. 16:50 - Marketing on Facebook: what to post, how to gain a following, boosted posts vs. ads, and more. 33:48 - How to use LinkedIn to reach out to professionals. 37:22 - How using Twitter helps you reach Millennial real estate consumers. 40:19 - How to leverage YouTube for real estate marketing. 43:57 - What to post on Instagram, how to set up a business account, using Stories, and more. 46:27 - Why your real estate website should act as the hub for all your online marketing activity. 51:49 - A look at paid traffic sources like Google Ads and Facebook Ads. 56:21 - Is online/social media marketing essential for real estate businesses? 57:53 - How Elevate's all-in-one solution can help agents market across multiple online channels. Next Steps Visit tryelevate.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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WATCH: Market Like a Social Pro in 2022
When it comes to real estate marketing, it's not about what you know or who you know, but who knows you. That's what we discovered in a recent webinar about upping your online marketing game in 2022. Presented in a fun, fast-paced class format by two social media educators, webinar attendees learned all about: The top platforms that agents are under-using How to use those platforms to bring in leads What to post How to cross-promote across all your platforms And so much more! Watch the webinar recording below to learn how to take your online marketing strategy to the next level in 2022: Webinar Guests ‍Stephanie Alfonso, Business Development Consultant, Elm Street Technology ‍Dylan Handy, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Stephanie Alfonso introduces the topic and fellow panelist Dylan Handy. 3:21 - Stephanie on what Elm Street Technology is and what the company offers. 3:58 - Dylan talks about a new class that Elm Street is offering, "Getting Social with Dylan." 6:05 - The two sides of lead generation traffic: free and paid. 7:15 - What are your weaknesses in social media? Your business strengths? 9:18 - The top seven platforms that real estate agents don't fully utilize in their online marketing strategy. 10:20 - How to use blogging to boost your SEO and generate leads. 12:39 - What should you blog about? 16:31 - Blogging guidelines for success. 19:39 - The ins and outs of marketing on Facebook, including what to post. 29:00 - What is an optimized Facebook post? 31:05 - Facebook ads vs. Facebook boosted posts. 35:00 - Promoting your business on Instagram. 37:49 - Promoting your business on LinkedIn. 39:36 - Leveraging Twitter for online marketing. 42:25 - How to leverage YouTube in your marketing strategy. 44:48 - The importance of real estate websites to SEO and lead generation. 47:26 - Why online marketing starts with blogs and integration. 48:40 - What to say about your marketing strategy at your next listing appointment. 49:36 - The two major paid lead generation sources. 52:20 - All about PPC ads, or paid search ads. 53:48 - Zillow/Realtor.com ads versus PPC and social media ads. 55:07 - The importance of systems and processes to handle incoming leads. 55:35 - The secret to successful social media and online lead generation. 57:56 - How Elevate can help real estate agents with their online marketing. 1:04:42 - An exclusive discount on Elevate for RE Technology subscribers. 1:15:55 - Who to contact to learn more about Elevate or to sign up. Next Steps Visit tryelevate.com to learn more Email Dylan or Stephanie for more information Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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WATCH: Turning Your Database into a DataBANK
In 2014, Greg Dallaire decided that it was "time that we invest in a Ferrari instead of driving a Chevy." The broker/owner of Dallaire Realty wasn't talking about automobiles, however, but on upgrading his team's technology to take their business to the next level. That's when his team started transforming their database into a "databank." In a recent webinar, Greg shared the techniques he uses to maximize the value of his database. He touched on everything from leveraging analytics to gauge a lead's interest levels, his past client outreach strategy, and how regular, in-person events make a difference to his brokerage. He also shared how investing in a high level CRM—BoomTown, in his case—made all the difference to his team's success, and he showed us exactly how he uses it. Watch the webinar recording below to learn how a top real estate practitioner is using technology across his team of 12 people to absolutely kill it in their local market. Webinar Guests Greg Dallaire, Broker/Owner, Dallaire Realty Moderator: Victor Lund, CEO, RE Technology Video Timeline 0:00 - Moderator Victor Lund introduces the topic and panelist. 1:00 - Greg Dallaire on growing his brokerage and the technology he uses. 7:25 - Why a successful real estate team is about more than "body count." Greg discusses the longevity of his team members and how he supports their growth. 11:55 - Proof of success: Greg shares his team's sales numbers over the past eight years. 17:57 - Nurturing your database, including past clients, is crucial for a healthy sales pipeline. 19:36 - The details of how Greg leverages past clients and reaches out to them using his CRM, BoomTown. 30:42 - How Dallaire Realty leverages events in his business. 40:13 - How Greg leverages Seller eAlerts, which are like a mini CMA, to get clients to return to his website regularly—rather than going to Zillow, realtor.com, etc. 47:47 - Using predictive analytics with closed clients. 49:38 - Greg recommends a book, Ninja Selling, as a boon to his business. 50:30 - Q&A segment. Next Steps To learn more about BoomTown, watch this product tour Read articles about CRM, or explore more CRM solutions in our Product Directory Watch more webinars Register for our next webinar, Market Like a Social Pro in 2022
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