The Language of Sales: What to Say (and Not Say)
We are all being sold to... constantly. Unwanted ads, calls, and marketing e-blasts bombard us everyday. Here's how to be part of the solution and stand out from the noise. Many times it feels as if "permission" marketing has been thrown to the wind, but occasionally, we experience the better side of sales. The side where someone is presenting us with a valuable service in a helpful way. Successful agents know how to do this in their businesses. They deliver effective messages that persuade prospects and elevate their offering.
Spring Is the Season to Prime the Summer Real Estate Buyer Pump
When is the best time of year to sell a home, as that's usually when real estate buyers must be better shoppers and negotiators? ATTOM Data Solutions collected home sales data from 2011 through 2017 and found that May and June were consistently the months when seller premiums were highest. The seller premium is the price at which a home sells above estimated market value. May averaged 5.9 percent, and June averaged 5.8 percent for seller premiums. They were the only two months with seller premiums over 4.2 percent. That 4.2 percent was the third best, and it was for August. All other months were under 4 percent.
How to Turn Online Leads into Commissions in 3 Easy Steps
The Risk of Using Tax Data in Your Listings
Real estate marketing is becoming more and more competitive. To attract potential buyers and give them enough information to make an offer quickly, you may be providing room measurements and floor plans. Indeed, according to the National Association of Realtors, these details are the most important metrics home buyers use when looking for a new house. As a Realtor, you may be opening yourself up to liability if you provide measurements that were not taken professionally. While many real estate agents use municipal tax record data or MPAC numbers, these numbers are mere estimates that may mislead your buyers and open you up to legal risk. The Problem of Tax Data The square footage measurements taken to determine a property's tax are measured from the exterior. At no point does someone walk into the house to look at its specific nuances. For tax purposes, all the government needs is an estimate. However, buyers expect the square footage of a listing to reflect the actual amount of interior living space. Measurements taken from the exterior of a home include the walls and other potentially unusable space. The width of the exterior walls along the whole house may actually add up to a significant amount of the total square footage, inflating the measurement. A disgruntled homeowner might sue when they take their own measurements of the interior space and find it lacking. It is a risk to provide measurements for a property that you did not get professionally measured. The exterior walls are not the only problem. There are a number of ways that the tax data may be a serious over- or under-estimate. When a home is being measured for tax purposes, no one will look into the specific layout of the house to alter the measurement accordingly. This creates problems in a few different home types. For example, if the living room of your home has high ceilings and a gap in the second floor above the living room, all of that empty space will be counted as additional square footage in the tax data. They assume the second floor is just as large as the first, but sometimes it isn't. On the other hand, tax data measurements may also be too small. After a homebuyer builds an addition on their home, it may be some time before the tax data are changed to reflect that. The same problem may happen after a mudroom is insulated, a patio is enclosed, or a loft is extended. The current homeowner may not be the person who made these changes, so you can't assume you'll be alerted to them. If the square footage measurement is smaller than the actual living space of the home, you're missing out on a powerful selling tool and, potentially, more substantial offers. How to Get Better Measurements Instead of relying on tax data, it is wise to get professional measurements and floor plans drawn up. A 360° virtual tour, like those created by the iGUIDE®, includes accurate, up-to-date measurements of the living space of the property. You, as the Realtor, can feel confident the measurements the iGUIDE provides are accurate. You reduce your liability, while also giving potential buyers the exact information they want. It's a smart decision to make your business more profitable and secure. Brought to you by Sara Penny, Communications and Marketing Manager at Planitar Inc., the makers of iGUIDE®. Follow the link for more information on how iGUIDE helps you save time, provides more features, and connect more with your clients.
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Online Advertising From
We Send the Consumers more Likely to Buy to YOU! consistently is a top source of consumer traffic to real estate agent and broker websites. Not only do we refer a high volume of consumer traffic to real estate professionals, but we send highly-engaged consumers who are more likely to buy your way! Here’s how: receives over 12.5 million unique consumer visits monthly, with over 20 million total visits each month. 190 million page views each month, with consumers spending an average of 11 minutes on Half of our visitors DO NOT visit a competitor. Refer more traffic to broker sites than Zillow or Drive EVEN MORE Traffic to Your Site when You UPGRADE your listings to Preferred! Preferred listings are positioned at the top of search results on and have special branding to get them noticed faster. Combine high-visibility with’s already highly-engaged consumer traffic, and it’s no wonder that Preferred Listings are viewed 8 times more than basic listings on, and they receive 7 times more leads! Contact us to upgrade your basic listings to Preferred Listings on today! Target Buyers and Sellers in Your Area with Local Ads on! Target active buyers and sellers in the city and/or zip code of your choice. High-impact branding ads containing social media links present you as the local expert. Clean ad design blends seamlessly with the page design to avoid con- sumer banner ad blindness and get you noticed faster Connect with and convert more active homebuyers in your target area with Buyer Connect from! As a part of the Homes Connect platform, Buyer Connect is our end-to-end solution that connects you with inquiring local
WebGreeter® from LiveAdmins
WebGreeter® is a live chat service that greets every visitor to your website via a non-intrusive chat window. If a site visitor chooses to engage with the chat, WebGreeter can assist them in finding the right property for their needs and budget and provide other customer support. The chat service's aim is to increase website conversion rates by pairing highly trained live chat operators with business-intelligence driven software. WebGreeter provides 24/7 multilingual customer support, convenient for brokers and agents who specialize in foreign buyers. Features include: Customizable service and visitor interface Well-trained chat agents Dashboard that offers insight via visitor data Chat routing Ability to take over chat Real-time chat monitoring Proactively greets every visitor for free Available 24/7, 365 days a
Lone Wolf Hosting
Have access to your back office from any office or place! Lone Wolf hosted servers ensure brokers and agents have access to their back office from anywhere, anytime. Hosting will provide your brokerage with:  Easy access to your brokerWOLF system with remote log-in Safe and reliable backup and storage of your data Eliminating the need to maintain costly hardware It is so simple, with Lone Wolf Hosting all you need is an internet
LeadManager by WolfNet
WolfNet Technologies offers a LeadManager solution for real estate brokers to help agents stay current with their lead funnel. The technology allows the broker to track agent productivity and manage their leads. Their LeadManager solution includes an administrator dashboard for the agent to control and organize their lead information. LeadManager provides office and agent productivity reports, agent dashboard, lead distribution methods and administration and preparation tools. Key product differentiators include: Control and manage agent participation, lead assignment and distribution rules, leadtypes and lead delivery methods, including SMS cell phone lead acceptance. Agents are provided with a control panel to set up their lead profile and manage their leads. Includes calendar application and daily "to do" reminders. Generate lead reports to determine agent and office successes and deficiencies. Quickly determine closing ratios for agents, offices, date ranges, and lead types.
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Industry News

[Free eBook] The Homeowner's Guide to Staging
Staged listings typically sell faster and for a higher price than comparable, unstaged homes, so it makes sense to put some effort into making your listings look, smell, and feel their best. In this new eBook, we share tips and techniques from staging basics such as decluttering and cleaning, to seasonal touches that will make your listings standout any time of year. Complete the form here to download the free eBook. Then, just and add your contact information so you can share it with your leads and clients via email, social media, or just print it and share it. To view the original post, visit the blog.
IXACT Contact Introduces Text Marketing
Open House Connector Helps You Avoid Missing Another Lead
Collect and Convert More Leads with Open House Connector Delta Media Group is proud to announce the launch of our latest new release to the DeltaNet platform: Open House Connector. Open House Connector is an app designed for IOS* (downloadable through the iTunes app store) designed to run on your iPad and presented at your open house. Open house guests can sign in and answer questions collecting valuable information and gathering contact information to follow up. It allows guests to quickly give you feedback and streamline the process of getting these leads into your CRM system. You'll love Open House Connector™ connector because: You'll impress buyers (and sellers) with customizable registration forms asking spot-on questions to close the sale. Visitor open house registration information is easily gathered and entered into your CRM system for automated follow-up. Open house reports are generated sending status reports to your clients. You differentiate yourself from your competitors by being the real estate pro with the "know-how" to get the job done. Check out our user's guide to find out more about Open House Connector™. The app runs on your mobile device, but our team will first need to set it up in the DeltaNet™. Give us a call at 866-233-9833 or email us. *Android users we haven't forgotten about you! An app designed specifically for Android users is coming soon. To view the original article, visit the Delta Media Group blog.
West Coast Buyers are Now More Likely to Win the 1st Home They Bid On
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CRS Data (Courthouse Retrieval System)
With an in-house team dedicated to collecting, converting, updating and verifying the data available through our robust suites, you can make confident decisions that optimize performance, increase revenue and enhance customer experience. Put the power of intelligent data in your hands with CRS
RE Technology Inc.
Take a strategically targeted, vertical reach deep into the agent/broker audience across the country, with one campaign across the MLS Platform! Nearly 75% of all REALTORS® now have access to Position your company in front of thousands of agents and brokers on a daily basis. is integrated inside the MLS systems across the country as an ongoing resource for technology news, articles, and product
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
BrokerSumo simplifies back office operations that real estate brokerages and agent teams manage on a day-to-day basis. This includes on-boarding/hiring real estate agents, managing their profile including their commission plan, monthly fees, transaction fees, license expiration dates and credit card and banking information. It allows brokerages to bill agents’ credit cards for their monthly fees and pay them electronically with direct deposit with no transfer fees, eliminating paper checks forever. Commission disbursements are automatically generated based on the agents commission plan. The reporting dashboard gives the brokerage insight into their revenue and their best performing agents. Accounting features allows users to manage their expenses, run profit and loss reports and export their data in an accountant friendly manner making tax time easier or the QuickBooks integration allows users to sync their data to QuickBooks to manage their accounting. BrokerSumo does this from one dashboard and eliminates the need for multiple products to handle these day to day operational
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Video: Winning With Digital Prospecting
Last week, real estate pros who attended our webinar, "The Game Changer for Real Estate Agents: Winning With Digital Prospecting," discovered what every agent's greatest asset is and how to leverage it. If you missed the webinar, don't worry. We recorded it for you! To learn more, check out the recording below or click through to our notes on the next page.
Video: iPad Listing Presentations
Yesterday's webinar was our most popular event of our Summer Webinar Series so far (see our previous event here). We can't say we're shocked--the iPad is a favorite tool of agents and attendees got a live demonstration of how to leverage it in a listing presentation. If you missed the webinar, don't worry. We recorded it for you. See the video below to catch up on what you missed:
Video: Your Clients Are Cheating on You – Learn How to Keep Them from Going Astray
Our Summer Webinar Series keeps marching on (see our previous event here). On Wednesday, we teamed up with Listingbook to learn about a tool that can keep clients loyal--all while offering better data than any consumer search portal! If you missed the webinar, don't worry. We recorded it for you. See the video below to catch up on what you missed:
Video: How to Market Yourself on Facebook WITHOUT Annoying Your Friends and Family
If you didn't attend our webinar yesterday, you missed a veritable Facebook extravaganza! Realtor® Shaun Nilsson of CityBlast shared his secrets to marketing on Facebook without annoying your friends and family--and stayed overtime to answer the dozens of questions that poured in. It's safe to say that Facebook is a hot topic among agents and brokers, so if you couldn't attend yesterday's event, don't worry--we recorded it for you. Watch the video below to catch up on what you missed and then click through to the next page to claim an exclusive discount for RE Technology readers.
The Secrets to Email Marketing Success
Last week, agents from across the country joined RE Technology to learn more about a powerful way to stay in touch with their database. In "Power e-Prospecting Made Simple," we talked to three different real estate agents about how they use email newsletters to stay top-of-mind with their sphere of influence. To learn more, check out the recorded webinar below or click through to our notes on the next page.
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