Articles

The Benefits of Working on a Real Estate Team
The freedom to work independently and on your own schedule may have been what drew you to a career in real estate. While this a very attractive element of being a real estate agent, you might want to consider giving a little bit of that freedom up to join a real estate team. There are numerous benefits to working on a real estate team that many consider well worth the cost. Making the decision to work on a team can give you the experience necessary to become more successful, and make it a little easier to meet the goals you have for your career.
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3 Key Stats that Show Just How Busy 'Busy Season' Was
There's no doubt this has been the busiest busy season in some time. Spring shutdowns delayed the peak home-buying period by two months, and a pandemic-induced exodus from cities has resulted in a record-setting number of transactions in the suburbs. But just how busy is busy? Our data scientists crunched the numbers, and the results are even more mind-blowing than you might have thought.
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How to Share an RPR Report on Facebook
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Standout Marketing for October: HalloGreen
Holiday time is approaching. Don't scream about losing out on the fun of one of the most widely celebrated holidays of the year. Now is the time to turn Halloween into HalloGreen. HalloGreen is an opportunity for you, as the local real estate agent, to come up with fun and creative ways to celebrate with your community the value of an eco-friendly lifestyle while promoting your business. In fact, utilizing just one or more of these ideas can help generate smiles in your market that will have you remembered and appreciated!
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Products

The Pathway to Mastery™—Essentials
Buffini & Company is the largest coaching and training company in North America. Founded by real estate legend and master motivator Brian Buffini, the company provides a unique and highly-effective lead generation system. The newest training program from the company, The Pathway to Mastery, offers a deep dive into this lead generation as well as negotiation strategies, buyer and seller tactics and more. It is the most comprehensive, in-depth program ever created for the real estate industry! Learn more about this program
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ListHub for Agents
Listhub is the nation’s premier network for listing distribution and online listing activity reporting. ListHub’s basic listing distribution service is free and allows brokers and agents to advertise their listings on over 50 national real estate search sites. For a competitive advantage in your marketplace, ListHub offers the Agent Pro and Pro-Plus Packages. If your Brokerage or MLS has opted to distribute your company’s listings to the websites in the ListHub network, agents may upgrade their ListHub account to receive a suite of online marketing reports that detail the success of this exposure. The ListHub Basic Package includes: Your Listings On More Than 50 Websites Filters For Reviewing Publisher Features View Publisher Ratings Automatic Daily Updates From The MLS Free Leads Via Phone And Email Personal Dashboard Login Online Technical Support Channel Scorecard For just pennies a day you can upgrade your ListHub Basic Package to receive valuable marketing intelligence! The Agent Pro Package is for competitive agents and all of the benefits of the Basic Package PLUS: Online Marketing Reports For All Of Your Listings Seller Reports Automatic Email For Seller Reports VIP Phone Support Custom Branded eMarketing Flyers For Listings Presentations PRICING: $129 Per Year The Agent Pro-Plus Package is for agents who are the leaders in their market. For $229 per year, the Pro-Plus Package includes all of the benefits of the Pro Package PLUS: Include Your Personal Website Metrics On All
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CRS Data MLS Tax Suite
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided you with a wealth of tax data. Our new, customized MLS Tax Suite by CRS Data integrates seamlessly into your MLS system and gives REALTORS® current tax data, detailed maps and robust features on all browsers and devices. Find listings and FSBOs quickly, evaluate them effectively and give clients professional
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DeltaNET 6
DeltaNET 6 redefines automation and innovation for the real estate industry. Sales associates are the lifeblood of any real estate firm and the driving force behind DeltaNET 6. DeltaNET 6 looks good and is easy to use. “Hot topic” tools for CRM and marketing are right up front with easy-to-understand names and colorful buttons recognizable at a glance. We organized DeltaNET 6 in a way that makes sense to associates. To-do lists take only a few clicks to complete. DeltaNET 6 is perfect for sales associates who are on-the-go: Run your office from anywhere, all with your smartphone. Connect with clients 24/7 with emails, text messages, and phone calls. Track their online activity and be ready to engage when they’re ready to act using DeltaNET 6 lead scoring and behavior
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Industry News

Realtor.com Survey Finds Ghosts and Goblins Don't Have Homeowners Hanging a For Sale Sign
Most who believe their house is haunted are perfectly fine with a few bumps in the night SANTA CLARA, Calif., Oct. 14, 2020 -- Haunted houses are popular attractions this time of year, but most Americans say they wouldn't consider living in one. However, a majority of those who believe they currently live in a home that is haunted say the spooky happenings they've experienced are not reason enough to move, according to realtor.com®'s annual Halloween survey released today. Survey results from more than 2,000 Americans reveal that 13% believe they currently live in a home that is haunted, and a majority of them -- 54% -- knew or suspected the house was haunted before moving in. Although nearly two-thirds (62%) of respondents indicated they'd be unlikely to consider living in a house that was rumored to be haunted, a majority (56%) of Americans who believe their home is haunted have not considered moving. "Haunted houses typically draw big crowds this time of year, but we wanted to see how many people actually believe they live in one," said Lexie Holbert, realtor.com® housing and lifestyle expert. "Although only a small percentage of respondents indicated they believe their home is haunted, it was surprising to see how many are perfectly comfortable sharing their space with spirits from the world beyond." Just where are these haunted houses? The West led the nation with the most respondents who believe they live in a home that is haunted at 18%, followed by 13% in the Northeast, 11% in the Midwest and 10% in the South. Of those who suspected their house was haunted prior to moving in, Northeasterners were most comfortable living with spirits at 76%, followed by those in the West at 57%, the South at 51% and 35% in the Midwest. What is it about a house that makes it haunted? Asked to select all the spooky happenings that made them think their home was haunted, strange noises topped the list at 44%. This was followed by: Shadows -- 38% Hot and cold spots -- 37% The feel of certain rooms -- 34% Odd pet behavior -- 30% Items moving and the feel of being touched -- 29% (tie) Levitating objects -- 17% Interestingly, the survey found the denizens of the netherworld don't necessarily make their presence known in the same manner throughout the country. Regionally, here's what topped the list of ghoulish sensory exploits: Northeast: Feel of the room (41%), shadows (34%), strange noises (33%) Midwest: Strange noises (57%), shadows (37%), items moving and hot and cold spots (36%) (tie) South: Strange noises (58%), shadows (48%), the feel of a certain room (44%) West: Hot and cold spots (38%), strange noises and shadows (33%) (tie), the feeling of being touched (28%) Who's more apt to buy a haunted house and at what price? For most respondents, buying a haunted house is not something they see themselves doing. Fifty-four percent of men said they were unlikely to ever consider living in a house that was rumored to be haunted, compared to 70% of women. By age, those aged 55 and over were most unlikely to consider living in a haunted house (64%), followed closely by those aged 18-34 at 62% and 35-54-year-olds at 59%. Regionally, 66% of respondents in the Northeast said they were unlikely to consider living in a haunted home, while 65% of those living in the Midwest and South and 52% in the West said they were unlikely to. When asked at what level of discount they would need to purchase a haunted house, 39% of those between the ages of 18-34, 33% aged 35-54 and 24% aged 55 and over said the discount would need to be greater than 10%. However, 37% of those 55+, 28% aged 35-54 and 23% aged 18-34 said no discount would be enough to live in a haunted house. About realtor.com® Realtor.com® makes buying, selling and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, realtor.com® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
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NAR Launches 'NAR en Espanol' Website
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Northeastern Housing Markets Remain Most at Risk of Economic Impact from Coronavirus Pandemic
Most Vulnerable Counties in Third Quarter of 2020 Concentrated in States Running from Connecticut through Maryland; New York City, Baltimore, Washington, D.C. and Now Philadelphia Among Areas with Clusters of High-Risk Counties; Midwest Joins the West as Regions Less at Risk of Housing-Market Problems IRVINE, Calif. -- Oct. 8, 2020 -- ATTOM Data Solutions, curator of the nation's premier property database and first property data provider of Data-as-a-Service (DaaS), today released its third-quarter 2020 Special Report spotlighting county-level housing markets around the United States that are more or less vulnerable to the impact of the Coronavirus pandemic. The report shows that pockets of the Northeast and Mid-Atlantic regions were most at risk in the third quarter – with clusters in the New York City, Baltimore, Philadelphia and Washington, D.C. areas – while the West and now Midwest are less vulnerable. The report reveals that Connecticut, New York, New Jersey, Pennsylvania, Maryland and Delaware had 32 of the 50 counties most vulnerable to the economic impact of the pandemic in the third quarter. They included five suburban counties in the New York City metropolitan area, four around Washington, D.C., four around Philadelphia, PA, four around Baltimore, MD, and seven of Connecticut's eight counties. The only four western counties among the top 50 were in northern California and Hawaii, while Illinois had the only six in the Midwest. Another eight were loosely scattered across five southern states – Florida, Louisiana, North Carolina, Texas and Virginia. Third quarter trends generally continued from those found in the first and second quarters of 2020, but with different concentrations around several major metropolitan areas. The number of counties among the top 50 most at-risk was down from 11 to five in the New York City area, and from eight to three in the Chicago, IL, area, but up from two to four in the Baltimore region. Markets are considered more or less at risk based on the percentage of homes currently facing possible foreclosure, the portion of homes with mortgage balances that exceed the estimated property value, and the percentage of local wages required to pay for major home ownership expenses. The conclusions are drawn from an analysis of the most recent home affordability index, equity and foreclosure reports prepared by ATTOM. Rankings are based on a combination of those three categories in 487 counties around the United States with sufficient data to analyze. Counties were ranked in each category, from lowest to highest, with the overall conclusion based on a combination of the three ranks. See below for the full methodology. The findings come as the national housing market has largely staved off the effect of the virus pandemic. While home values have dipped in some areas of the nation, counties generally have seen prices rise 7 percent to 15 percent since the third quarter of 2019. But the market remains exposed due to high unemployment and other damage that has spread through the United States economy as the virus has surged throughout the country this year. "The U.S. housing market continues to show remarkable resilience during a time of widespread economic trouble and high unemployment stemming from the virus pandemic. But amid continued price gains, pockets around the country face greater risk of a fall, especially in and around the Northeast," said Todd Teta, chief product officer with ATTOM Data Solutions. "There is much uncertainty ahead, especially if another virus wave hits. We will continue to closely monitor home prices and sale patterns to see if, how and where the pandemic starts rattling local markets." Most vulnerable counties clustered around New York City, Baltimore, Philadelphia, Washington, D.C, and Chicago. Twenty of the 50 U.S. counties most at-risk in the third quarter of 2020 from housing-market troubles connected to the pandemic (among the 487 counties with sufficient data) were in the metropolitan statistical areas around New York, NY; Philadelphia, PA; Baltimore, MD; Washington, D.C., and Chicago, IL. They included five in the New York City suburbs (Bergen, Essex, Passaic and Sussex counties in New Jersey, along with Orange County, NY) and four around Philadelphia (Burlington, Camden and Gloucester counties in New Jersey, plus Bucks County, PA). Another four counties found most at risk are in the Baltimore metro area: Anne Arundel, Baltimore, Carroll and Howard counties. The three around Chicago are Lake, McHenry and Will counties. Seven of Connecticut's eight counties also are in the top 50, including Fairfield, Litchfield, Middlesex, New Haven, New London, Tolland and Windham counties. The only western counties among the top 50 most at risk from problems connected to the Coronavirus outbreak in the third quarter of 2020 were Humboldt County (Eureka), CA; Butte County (Chico), CA; Shasta County (Redding), CA, and Hawaii County, HI. Florida also had three counties in the top 50: Charlotte County (outside Fort Myers), Flagler County (outside Daytona Beach) and Highlands County (Sebring). Higher levels of unaffordable housing, underwater mortgages and foreclosure activity in most-at-risk counties Major home ownership costs (mortgage, property taxes and insurance) consumed more than 30 percent of average local wages in 35 of the 50 counties that were most vulnerable to market problems connected to the virus pandemic in the third quarter of 2020. The highest percentages were in Bergen County, NJ (outside New York City) (51 percent of the average local wage required for major ownership costs); Passaic County, NJ (outside New York City) (50 percent); Comal County, TX (outside San Antonio) (48 percent); Carroll County, MD (outside Baltimore) (46 percent); and Hawaii County, HI (46 percent). Among all counties in the report, major expenses on the median-priced home typically consumed 32 percent of the average local wage. At least 15 percent of mortgages were underwater in the second quarter of 2020 (the latest data available on owners owing more than their properties are worth) in 37 of the 50 most at-risk counties. Nationwide, 13 percent of mortgages fell into that category. Those with the highest underwater rates were Cumberland County (Vineland), NJ (34 percent); Saint Clair County, IL (outside St. Louis, MO) (33 percent); Lackawanna County (Scranton), PA (31 percent); Monroe County, PA (outside Wilkes-Barre) (30 percent) and Madison County, IL (outside St. Louis, MO) (29 percent). More than one in 2,500 residential properties faced a foreclosure action in the second quarter of 2020 (the latest available data) in 36 of the 50 most at-risk counties. Nationwide, about one in 4,449 homes were in that position. (Foreclosure actions have dropped about 80 percent this year amid a foreclosure moratorium on banks taking back properties from homeowners behind on their mortgages.) Those with the highest rates were in Saint Tammany Parish, LA (outside New Orleans) (one in 755 properties facing possible foreclosure); Tazewell County, IL (outside Peoria) (one in 816); Madison County, IL (outside St. Louis, MO) (one in 875); Saint Clair County, IL (outside St. Louis, MO) (one in 1,007) and Kent County (Dover), DE (one in 1,069). "While it's unlikely that we'll see a return to the historically high levels of foreclosure activity we saw during the Great Recession, it's a near-certainty that the number of defaults will increase once the foreclosure moratoria have been lifted, and the CARES Act forbearance program expires," said Rick Sharga, executive vice president of RealtyTrac, an ATTOM Data Solutions company. "It's also likely that foreclosures will be concentrated in markets where there's a dual-trigger – for example, stubbornly high unemployment rates, and homeowners who are underwater on their loans." Counties least at-risk concentrated in Colorado, Indiana, Missouri, Texas and Wisconsin Twenty-five of the 50 least-vulnerable counties from among the 487 included in the third-quarter report were in Colorado, Indiana, Missouri, Texas and Wisconsin. The largest populated counties included Tarrant County (Fort Worth), TX; Travis County (Austin), TX; Marion County (Indianapolis), IN; Denver County, CO, and Arapahoe County, CO (outside Denver). Others among the 50 least at-risk counties with a population of at least 500,000 included Middlesex County, MA (outside Boston); Hennepin County (Minneapolis), MN; Fairfax County, VA (outside Washington, DC); Mecklenburg County (Charlotte), NC, and Wake County (Raleigh), NC. Lower levels of unaffordable housing, underwater mortgages and foreclosure activity in less-vulnerable counties Major home ownership costs (mortgage, property taxes and insurance) consumed less than 30 percent of average local wages in 28 of the 50 counties that were least at-risk from market problems connected to the virus pandemic in the third quarter of 2020. The lowest percentages were in Winnebago County (Oshkosh), WI (20 percent of the average local wage required for major ownership costs); Marion County (Indianapolis), IN (20 percent); Macomb County, MI (outside Detroit) (21 percent); Saint Clair County, MI (outside Detroit) (21 percent) and Benton County (Rogers), AR (21 percent). At least 15 percent of mortgages were underwater in the second quarter of 2020 (with owners owing more than their properties are worth) in only one of the 50 least at-risk counties. Those with the lowest rates were Chittenden County (Burlington), VT (3 percent); Washington County, WI (outside Milwaukee) (4 percent); Travis County (Austin), TX (5 percent); Multnomah County (Portland), OR (5 percent) and Boulder County, CO (5 percent). More than one in 2,500 residential properties faced a foreclosure action in the second quarter of 2020 in none of the 50 least at-risk counties. Those with low foreclosure rates included Davidson County (Nashville), TN (one in 50,975 properties facing possible foreclosure); Sheboygan County, WI (one in 50,939); Potter County (Amarillo), TX (one in 49,656); Suffolk County (Boston), MA (one in 47,605) and Washoe County (Reno), NV (one in 38,791). Report methodology The ATTOM Data Solutions Special Coronavirus Market Impact Report is based on ATTOM's second-quarter 2020 residential foreclosure and underwater property reports and third-quarter 2020 home affordability report. (Press releases for those reports show the methodology for each.) Counties with sufficient data to analyze were ranked based on the percentage of *properties with a foreclosure filing during the second quarter of 2020, the percentage of properties with outstanding mortgage balances that exceeded estimated market values in the second quarter of 2020 and the percentage of average local wages need to afford the major expenses of owning a median-priced home in the third quarter of 2020. Ranks then were added up to develop a composite ranking across all three categories. Equal weight was given to each category. Counties with the lowest composite rank were considered most vulnerable to housing market problems. Those with the highest composite rank were considered least vulnerable. About ATTOM Data Solutions ATTOM Data Solutions provides premium property data to power products that improve transparency, innovation, efficiency and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation's population. A rigorous data management process involving more than 20 steps validates, standardizes and enhances the data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 9TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include bulk file licenses, property data APIs, real estate market trends, marketing lists, match & append and introducing the first property data delivery solution, a cloud-based data platform that streamlines data management – Data-as-a-Service (DaaS).
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Chime Partners with Ylopo to Enhance Lead Generation Capabilities and Drive Better Conversion through Data Driven Technology
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Companies

Homesnap
      Founded in 2008 and based in Washington DC, Homesnap is a trusted real estate search platform for people to explore homes and search MLS real estate listings -- online or from a mobile phone. Using the Homesnap app (available for iPhone, iPad and Android devices) you can snap a photo of any home, nationwide, to find out all about it. For listed homes, you may be able to see interior photos too! When you’re ready to buy or sell real estate, you can contact a real estate agent within Homesnap to schedule a showing or list your home in the MLS. Homesnap is powered by a specialized homes database that combines hundreds of disparate sources of data. Our data feeds include: over 40 MLS real estate databases, property tax records, census data, geographic boundaries, property polygons, school information, mortgage rates and
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Delta Media Group
  Websites, CRM, SEO, Superior Training & Support-Delta Delta Media Group is 100% family-owned and operated with no outside investors and no VC funding. As a leading website technology provider to the top U.S. real estate companies, we provide clients with both form AND function. From its streamlined user interface to the most advanced technology in the real estate industry, our all-in-one platform allows companies to consolidate vendors saving money plus reducing the frustration of managing multiple third-party
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eMerge
Who is eMerge designed for?The eMerge email marketing platform is designed for any business, brandor individual looking to create, manage & track email marketing initiatives.eMerge real estate campaigns provide brokers, agents & teams a helping hand each month withconsumer engagement, agent recruitment & retention, and lead nurturing &
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VirtualTourCafe
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
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Webinars

WATCH: Secrets to Lead Generation Success
"Inventory is just gone right now." That's the situation that most real estate agents are facing across the country--and a fact that we spent a good amount of time discussing in a recent webinar. What can agents do to keep their business moving and the leads flowing through their sales funnel throughout the twin challenges of COVID-19 and record low inventory levels? Frank Chimento and Bondilyn Jolly of Elevate joined us during this webinar to discuss just that. They answered the lead generation questions of real estate agents across the country, while helping agents strategize their way to success. Check out the full discussion and strategy session in the video below: Webinar Guests Frank Chimento, VP of Brokerage Development, Elevate Bondilyn Jolly, VP of Marketing at Elevate and Managing Partner of 3sixtyfive.agency Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 10:20 - Critical statistics about consumer and real estate agent behavior and trends. 25:45 - Lifecycle of a real estate lead. 41:40 - Search-based vs. interruption-based lead generation. 44:34 - Frank shares statistics and facts on generating and converting buyer leads. 45:51 - Live audience poll about lead generation. 59:55 - The difference between buying leads vs. a lead conversion system. Next Steps Learn more about Elevate at TryElevate.com/LeadGen Read articles about Lead Generation, or explore more Lead Generation solutions in our Product Directory Register for our upcoming webinars: Are You Using the Best Real Estate Tech for Your Business? and Connect with Clients During a Life-Changing Event Watch more webinars
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WATCH: 5 Ways Your CRM Can Make You More Money
Is your CRM doing the hard work of managing your database--or just making you work hard? There's a smarter way to work when you have a smart CRM. What's a smart CRM? A platform that offers strategic insights, surfaces opportunities, offers behavioral insights and more to keep you top-of-mind with your contacts. We explored one such CRM during a recent webinar with Brad Nix and Greg Dallaire, two top brokerage leaders who both use BoomTown's CRM in their businesses. Learn how your real estate team or brokerage can benefit from an intelligent CRM in the recorded webinar below: Webinar Guests Greg Dallaire, Broker/Owner, Dallaire Realty Brad Nix, Co-founder and COO, Path & Post Real Estate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 3:15 - Brad Nix and Greg Dallaire share what a CRM means to their businesses. 5:33 - How a CRM enables conversion of past and present leads. 27:05 - Delivering a premium level of service with a CRM. 38:00 - Surfacing opportunities at the right time. 46:50 - How a CRM provides a blueprint for success. 50:04 - CRMs create happy and productive agents. 58:00 - Final comments and where to find more information. Next Steps Learn more about BoomTown at BoomTownROI.com Read articles about CRM, or explore more CRM solutions in our Product Directory Register for our upcoming webinars: How to engage with your past and current clients for life using one platform and Secrets to Lead Generation Success Watch more webinars
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First Look: Broker-Level CRM Now Available to Agents and Teams
Two weeks ago, something exciting happened: Agents, teams, and small firms finally gained access to a high-level CRM that was previously only available to larger brokerages. We're talking about DeltaNET 6 from Delta Media Group. During a recent webinar, our readers were treated to a tour and live demo of this robust marketing and client management platform—and invited to try it free for 30 days. Watch the webinar in full below, and scroll down to learn how you can claim your free, 30-day trial. Webinar Guests Michael Minard, CEO/Owner, Delta Media Group Franklin Stoffer, Sales Manager, Delta Media Group Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 2:00 - Mike Minard on why Delta Media Group decided to develop an agent-centric platform. 4:45 - Franklin Stoffer introduces Delta's new platform, which includes a CRM, customizable websites, automated reporting, and more. 9:30 - A closer look at DeltaNET 6's customizable websites. 12:40 - Franklin kicks off a tour of DeltaNET 6. 14:10 - Automated marketing features of DeltaNET 6. 22:55 - Live demo of DeltaNET 6. 47:35 - Automated Seller Reports from DeltaNET 6. 48:55 - Features that help agents stay on track: Agent digest emails and New Listing alerts 50:15 - How Delta's comprehensive platform can help you save money. 50:55 - Free 30-day trial offer for RE Technology members. 52:00 - Question and answer segment. A Special Offer for RE Technology Readers RE Technology subscribers can get a 30-day free trial of DeltaNET 6—no credit card required. Visit deltamediagroup.com/free to claim your free offer! Next Steps Get a free, 30-day trial of DeltaNet 6 Read articles about CRM, or explore more CRM solutions in our Product Directory Register for this upcoming webinar: 5 Ways Your CRM Can Make You More Money Watch more webinars
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WATCH: Why SEO Matters in Today's Market
Google searches for "buy home" and "buy house" are at an all-time high, and "sell home" and "sell house" are trending upward. Are you capitalizing on the momentum? If not, don't worry. You'll learn all the basics of real estate website SEO in the video below--and even see two Realtor websites get analyzed by SEO expert Kevin Piechota! Kevin was our special guest on a recent webinar. He gave us the lowdown on SEO basics, including on-site and off-site SEO strategies, SEO tools to use, evaluating SEO partners, and more. Watch the full webinar below to find out how to take advantage of the surge in online real estate activity. Webinar Guests Kevin Piechota, Realtor, SEO Fuel Brand Ambassador and National Broker Consultant at Homes.com Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 4:05 - Why SEO matters in today's market, even during a pandemic. 4:27 - Kevin Piechota shares keyword research that shows real estate related Google searches are at an all-time high. 9:22 - Why don't Realtors do their own SEO work? 14:19 - List of monthly SEO actions that Realtors can take. 15:59 - Why you don't want more traffic to your real estate website. 16:48 - Two website analysis tools for better SEO. 17:15 - Kevin does a live SEO analysis of two webinar attendees' websites. 25:55 - How to attract better, more targeted traffic to your website. 28:38 - Expanding the flow of leads into your lead generation funnel. 30:35 - How do you get to page one of Google? 31:00 - Kevin covers the basics of on-site SEO (relevance). 37:57 - Off-site SEO strategies for building trustworthiness. 47:47 - Live demo of Homes.com SEO Fuel. 52:50 - The benefits of SEO for your brand and your website. 56:56 - What should you look for in an SEO partner? 58:35 - How much does SEO cost? 1:01:20 - Kevin shares an exclusive offer for RE Technology readers. A Special Offer for RE Technology Readers RE Technology subscribers can get a free website audit from Homes.com. Just text "SEO" to 484848 or visit go.homes/seo. Next Steps Learn more about Homes.com SEO Fuel Claim your free website SEO audit at go.homes/seo or by texting "SEO" to 484848 Read articles about SEO, or explore more SEO solutions in our Product Directory Watch more webinars
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Building a Growth Focused Pipeline
Why is real estate lead generation so painful? Here's some good news: it doesn't have to be. In fact, mastering lead generation is the key to scaling your real estate business--as long as you understand today's consumer and how they're using technology in their home search. Not sure where to begin? Jack Markham, President of Zurple, offered a roadmap for building a successful sales funnel during a recent webinar with RE Technology. Watch the full recorded session below—and don't forget to grab your FREE Lead Generation + Marketing Budget Calculator tool to get started down the path to more leads and more closed transactions. Webinar Guests Jack Markham, President, Zurple Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:27 - Jack Markham on the three pain points real estate agents are facing right now. 3:53 - Jack introduces the webinar's two main topics before diving in. 5:01 - Why is lead generation so painful? 8:27 - The impact of COVID-19 on real estate. 12:23 - Understanding today's consumer. 19:20 - Delivering value online. 21:28 - What do consumers value most from real estate websites? 31:56 - Thinking about lead generation and conversion. 32:32 - Identifying your transaction goal and how many leads you need to meet that goal. 34:35 - Building a sales pipeline, from website visitor to transaction. 36:56 - Do these three things to grow your business. 43:31 - Four essentials to drive engagement. 50:23 - Classic mindset mistakes agents have around lead generation and follow-up. 52:35 - Ten powerful consumer triggers. 53:05 - Action items. 57:00 - Question and answer segment. Next Steps Visit Zurple.com to learn more Download Zurple's FREE Lead Generation + Marketing Budget Calculator tool Questions? Email Jack at [email protected] or connect with him on LinkedIn, Facebook, or Twitter
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