Articles

4 Basic Tips for Upping Your Real Estate Game
Excelling as a real estate agent is a lot of work. Absolutely no one is denying that. You essentially become a one-man (or woman) business even when you are associated with a brokerage. You are often responsible for your own prospecting, marketing, network building and, of course, the entire process of helping your clients buy or sell a house. So how do you accomplish all the tasks you are responsible for, and still find the time to get new clients and be the absolute best agent for them? Have a Strong Online Presence Having a strong online presence is the gold standard for real estate agents in this day and age. The first thing any potential client will do when considering hiring you is find your social media accounts. (If, of course, that is not how they came across you in the first place.) Based on the impression they get from your profiles, they will make a decision to contact you or not. So, it is your job to make sure that first digital impression is one they will not soon forget. To accomplish that, follow these tips: Diversify your content. Your content could include blog posts, shared articles, quotes you find motivating, houses you are representing, promotional material, client reviews, etc. Make at least a couple of posts every week to ensure your profile is updated Have your contact information easily accessible. Every post should look professional and carefully thought out. Use a few hashtags and emojis to catch people's attention. Keeping up a strong online presence is a free way to continuously be focusing on self-promotion and client procurement. So, it is well worth your while to find the time necessary to get your profiles in tip-top shape. Put Your Relationships First To be the best agent you can be, you need to maintain and build relationships with your previous clients, and all the business professionals you connect with. Reach out with a meaningful card during the holidays or birthdays just to remind everyone that you are still working in the industry. Staying in touch opens the door to forming partnerships that can greatly benefit your business. Other industry professionals, like bankers or contractors, can recommend you to their clients who they know are planning on moving. Your previous clients can also recommend your services, and are much more likely to if they feel they still have a connection to you. Essentially, your network is the lifeline of your business. Without a focus and commitment to it, you will never be able to keep your pipeline full. Take Care of Yourself At the end of the day, you need to be making your mental and physical health a priority. Without getting enough sleep, breaks from work, or balanced meals, you will not be at your best. Take the necessary steps to make sure you are maintaining your health, and the positive effects will quickly become evident in your work. Here are some strategies you can implement today: Turn off your phone at a certain time every night. Practice mindfulness Go on a short walk when you need a 10-minute break. You will feel more energized, focused, and resilient if you are taking care of yourself everyday. Learn to Delegate You can not do everything on your own—especially if you want take care of yourself and dedicate time to actually growing your business instead of just maintaining it. It's a hard fact to come to for many real estate agents, but all the best agents know it is true. So don't wait until you feel so burnt out and overworked you begin to hate your job to finally invest in some help. Be proactive and do it now, so you can start focusing on tasks that will help propel your business' growth instead of just keeping it afloat. For example, hiring a transaction coordinator can give you back up to 16 hours of your time per transaction. Imagine all the progressive work you could accomplish with that time! Hiring help is not as expensive as you may think, and it is a cost you could potentially pass along to your clients. To view the original article, visit the Transactly blog.
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Follow-Up Is Still the #1 Reason Agents Lose Business
Deploying a strategic follow-up plan is similar to starting to go to the gym. In both of these cases, success and results are produced with consistency. One day may not bring about instant results, but one year certainly will usher in amazing wins. When it comes to refining and streamlining the way that real estate businesses engage with their spheres, many agents avoid follow-up because it's not the most fun task to do. It's likely that an agent will prioritize interacting with active clients over warming the colder leads in their sales funnel. This is one of the reasons why follow-up is still the No. 1 reason why agents lose out on business. To convert more leads and build better relationships with your clients, you have to be diligent, motivated, and consistent with your follow-up. Follow-up boosts lead conversion Follow-up is what separates the agents who fail from top producing agents. Agents who just want quick wins slack on their follow-up, while best-in-the-business agents who build longevity are dedicated to a scaleable, success-oriented follow-up strategy. Strong follow-up action plans are what allow you to tap into the goldmine in your database. When you warm prospects and continually follow up, you are more likely to stay top-of-mind with your leads. This allows you to retain your business opportunities throughout the entirety of your sales funnel — rather than seeing that they are far-off from their transaction, labeling them a "trash lead," and ceasing communications. To grow your business and maximize efficiency, revenue, and closed deals, you need to create a constant stream of leads that are cycling through the full sales funnel. You need to work your leads all the way through to the home run of conversion, not give up after the first inning. Pro Tip: Did you know that only 25% of leads in your CRM are ready to buy at any given time? Additionally, nurtured leads go on to make 47% larger purchases than those who buy immediately. If you're following up with the remaining 75% of leads in your database that are not conversion ready, you can create a sales cycle that continually generates transaction opportunities. If you don't follow up with the 75% of colder leads and only focus on hot leads, you're likely to hit a stall in your lead funnel once your current clients have closed. Strategic follow-up improves client experiences Do you want to create lifelong client relationships to access repeat business and referral opportunities? You need to do the legwork of keeping in touch with your sphere from first contact. Besides giving you access to more transactions to boost production, good follow-up also directly benefits your clients by improving the experience they have while working with you. Following up is like rolling out the red carpet for your clients. When you are communicating and sharing valuable information that helps them achieve their real estate goals, you are positioning yourself as a priceless asset to them. You are also showing them that you care, which is the first step to creating a meaningful relationship with your sphere. Following up shows clients that you: Have great communication practices Prioritize them and their needs Can answer questions quickly and effectively Will answer them whenever they reach out to you Will act as a strong guide when it's time to buy or sell In today's world where consumers expect Amazon-type instant gratification, transparency, and an open line of communication, strategic follow-up is becoming increasingly important for real estate professionals. 5 follow-up best practices to start growing your business According to a recent study conducted by RealTrends, these five follow-up strategies proven to generate more income are the activities that make real estate agents successful. 1. Marketing should target both potential new leads and former clients. Agents who market to both fresh leads and past clients see an average of 9% more transaction sides than agents only focused on networking with new clients. 2. Implement a systematic follow-up process for every contact. Agents who do not employ systematic follow-up average 22% fewer transaction sides than agents who have a formal workflow in place for both past clients and new leads. 3. Workflows for both former clients and new leads should use a mix of contact types, including programmatic and social media advertising. Agents who do not use programmatic and social media advertising tend to see 29% fewer transactions on average. 4. Aim for 10 or more touch points per person, per month. Making 10 or more touch points per month helps agents see 39% more transaction sides than their peers. 5. Invest time in marketing and networking to grow your database beyond the tipping point of 500 contacts. Agents with databases of over 500 contacts have an average of 25% more transaction sides. To view the original article, visit the BoomTown blog.
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Lone Wolf Transactions (zipForm edition) + Earnnest
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5 Things Real Estate Photographers Wish Sellers Did -- and Did Not -- Do
Working with hundreds of photographers nationwide who have delivered more than 4,000,000 images to help real estate agents sell and rent more than $35 billion in listings, we've come to feel their pain when something doesn't go as planned. That's why we polled more than 100 professional real estate photographers who work with HomeJab to get their "rants and raves" for listing shoots. We already know from a large body of research that professional real estate photography helps sell homes faster and for more money. The good news from the survey results is that most of the time – 67% – of professional real estate photographers have a great experience with highly cooperative sellers. But that still means that sellers are not as cooperative as they should be during one in three listing photo assignments, and, sometimes, surprisingly, they are uncooperative. Fortunately, our "rants and raves" survey uncovered a series of "best practices" for home sellers – comments, ideas, and suggestions shared almost universally by our photo pros. Photographer rants Here are the top five things professional real estate photographers wish all sellers did — that still is missing from too many shoots: Declutter – 95% Remove objects in the way of a photo (toys, bikes, hoses, etc.) – 86% Clean the house – 75% Fix light bulbs – 73% Clean pathways and driveways (remove cars) – 54% Again, remember that most shoots go well, and most of the things on this list are taken care of before the photographer arrives. Overall, real estate agents are doing an exceptional job of educating sellers and ensuring they take the steps necessary to prep their homes before the appointment. However, one item shared by photographers was a bit surprising – and this might be an opportunity for all agents to clarify the concept of when to declutter. The survey found that the "one thing that sellers forget" that bothers professional real estate photographers most is decluttering during the shoot. It turns out that many sellers attempt to declutter while the photographer is shooting, going room by room, clearing clutter one room at a time just before the photographer shoots! A photographer from Lakeland, Florida described the impact of doing this best, saying, "Moving clutter room-to-room like musical chairs disrupts the flow and slows down the process." In addition, he points out that this approach can add significant additional time to a shoot. Another photographer from Chicago shared the frustration, explaining, "Many sellers begin prepping after I arrive. They should know the home should be ready upon arrival." That's excellent advice for sellers, but it also should nudge real estate agents to ask their sellers to finish all decluttering before the photographers shows up at their door. Seller raves The survey also asked professional real estate photographers about the one thing sellers do that they appreciate most. The consensus is no surprise: having the house ready when they arrive. An Austin-based photographer says puts it succinctly: "decluttered – neat and tidy" is a huge help. A veteran photographer from Greenwood Village, Colorado, adds, "A place that's ready to go when I arrive – that's awesome." Photographers also were asked, "What is the one thing a seller can do to make your job easier?" Again, the answers were mixed, sometimes even contradictory. One point of contention: should the seller hang around during the shoot – or get out of the house? What was clear was the need for sellers to stay out of the way during a shoot. Some suggested that sellers should leave during the shoot. But other photographers want them to stay "within earshot" if they need permission to move an object that's in the way, for example. Another point of disagreement: some photographers don't want the seller to interrupt with questions, while others enjoy a good banter back-and-forth with a seller. The best approach: sellers should ask what they can do to make the professional's job easier upfront. The professional tells us they will get better photos if they do. For sellers, photographers had a few other suggestions to make their shoot easier, including controlling pets, parking cars away from the property, and ensuring the photographer has access to the home when they arrive. Advice to real estate agents Photographers often rely on the seller's real estate agent to make sure everything is ready before they show up. But, again, three out of four times, that happens. Yet, for all those other times, photographers shared some advice for agents. "Good agents will arrive at a property ahead of time and turn on all the lights and clean up anything that shouldn't be there," said a Cherry Hill, New Jersey-based photographer, adding, "Bad agents show up late and demand that everything be cleaned to perfection." The survey points to three things photographers wished every agent told their seller, including: Photographers cannot retouch photos or remove something (the seller's agent provides editing instructions, and HomeJab handles the editing) How much time the photographer will need. Photographers can't send the photos directly to the seller. Instead, the seller will get them from their agent. The survey also found three things that professional real estate photographers appreciate most when they arrive at a shoot: All the lights are on, fans and TVs are off, and blinds or shades are open Pets are secured, the house is clear of other people, and the seller stays out of the way Access is available for photographers when they arrive. One professional offered this parting comment: "Do not underestimate the photographer. We are part of the success of the property's sale." Joe Jesuele is the founder and CEO of HomeJab, America's most popular and reliable on-demand professional real estate photography and video marketplace for real estate pros and architect of the real NFT Marketplace at real.art. HomeJab delivers over 4,000,000 images to help agents sell and rent more than $35 billion in listings.
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Products

DeltaNET 6
DeltaNET 6 redefines automation and innovation for the real estate industry. Sales associates are the lifeblood of any real estate firm and the driving force behind DeltaNET 6. DeltaNET 6 looks good and is easy to use. “Hot topic” tools for CRM and marketing are right up front with easy-to-understand names and colorful buttons recognizable at a glance. We organized DeltaNET 6 in a way that makes sense to associates. To-do lists take only a few clicks to complete. DeltaNET 6 is perfect for sales associates who are on-the-go: Run your office from anywhere, all with your smartphone. Connect with clients 24/7 with emails, text messages, and phone calls. Track their online activity and be ready to engage when they’re ready to act using DeltaNET 6 lead scoring and behavior
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realtor.com®
Realtor.com® is real estate’s most comprehensive online and mobile destination, helping connect consumers with properties and local professionals that can help. The complete set of solutions are designed to help agents connect with buyers and sellers, follow-up, and ultimately assist them to the point of closing. Visit marketing.realtor.com to learn more about the products and services currently
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CRM by Delta Media Group
Strengthen Relationships and Convert Leads Our Customer Relationship Management (CRM) software keeps your sales associates organized. Our automated, mobile Pipeline Manager helps them track, manage, and engage with customers right from their smartphone. They can prioritize their day with one quick look at their dashboard and automate tasks, so they can get back to what they do best— closing more business. • Action Plans• Email Templates• Printable eCards & Flyers• My Customer for Life Newsletter Email Campaigns• Customizable Customer Lists• My HomeFinder, Market Watch & Seller Reports• Open House Connector™ App • Facebook Connector™ • Customer Review Sharing• Full Customer Tracking• Fields for Lead Records • Customer Imports & Exports • Lead Capture Forms• Generate Print Mailing Lists • Automated Lead Segmentation • IDX Listing
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Online Advertising From Homes.com
Your Listing. Your Lead.   Homes.com reaches millions of active buyers and sellers each month.  Share your brand and listings with this engaged
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Industry News

MoveEasy Launches Nation's First Fully Integrated Home Platform, Empowering Real Estate Partners to Deliver Even More Value to Clients
MoveEasy, the real estate industry's leading concierge service provider, today announced the country's first fully integrated, white-labeled home management platform, empowering clients to make smarter decisions and save money throughout their journey as homeowners. COLUMBUS, OHIO - SEPTEMBER 29, 2022 -- MoveEasy, the real estate industry's leading concierge service provider, today announced the country's first fully integrated, white-labeled home management platform, empowering clients to make smarter decisions and save money throughout their journey as homeowners. MoveEasy's platform and app now provides clients with a holistic view of every decision they need to make as homeowners - whether they are buying, selling, moving, or managing their existing home. Homeowners can apply for new loans or refinance through their brokerage's mortgage partners, instantly check their home value, budget for home-related expenses, and see how every home update they make improves their home value and equity over time. For real estate partners, MoveEasy automates the workflow with clients and delivers unprecedented value, leading to stronger engagement, loyalty, and retention. Agents can automate communications, share timely reminders on home-related tasks, while also surfacing insights and exclusive discounts for service providers across categories. "Imagine only needing to use one platform for every home ownership decision," said MoveEasy CEO Venkatesh Ganapathy. "That's the power of MoveEasy. Whether you're remodeling your kitchen, replacing your roof, or upgrading your home to solar, there are a variety of factors you have to consider. MoveEasy empowers real estate agents to act as trusted advisors, surfacing insights and discounts to save clients money regardless of where they are in their journey. This drives a significant increase in client engagement with stronger loyalty and client satisfaction." New platform updates MoveEasy is launching today include: Integrated services for buying, moving, and home management. From getting pre-approved on a loan with a broker's mortgage partner to closing documents and maintenance records, clients can now manage it all through the MoveEasy platform. A new home valuation tool provides homeowners with an instant and accurate snapshot of their home's value, while also allowing them to see how home improvement projects increase their home equity over time. A home equity planning tool provides clients with a holistic view of their current equity. Homeowners can see a snapshot of their pending loan amounts alongside their home equity, as well as options to pre-qualify for a HELOC loan to improve their home. A cost of living and savings tool allows clients to see the estimated mortgage and monthly expenses for when a homeowner is evaluating a new home they want to buy or exploring a vacation home, or investment/rental property. MoveEasy's savings monitoring tool also constantly searches for the best prices on home-related services such as internet, utilities, and insurance, helping clients to save money or avoid overpaying. A complete 360 project planner gives clients new insights into how much a home improvement project such as a kitchen remodel, new HVAC system, or upgrading to solar energy will cost, while also providing them with financing options. Agents can also surface exclusive savings and insights for clients related to any project, as well as timely reminders for related services such as lawn care, updating air filters, renewing subscriptions, and other tasks. "MoveEasy has evolved to become the ultimate consumer engagement platform for all things home," said Ganapathy. "We're empowering real estate brokers and agents to personalize the experience for clients - delivering real value across every decision they need to make as homeowners. Simply put, we're delivering the broadest spectrum of fully integrated home-related services on one platform in the industry, while surfacing insights, exclusive discounts, and features to help clients improve their home value and equity over time." MoveEasy's homeowner dashboard provides clients access to service providers across a growing number of categories including home insurance, internet and cable providers, home protection, energy, utilities, solar, and home improvement. Through direct integration, real estate partners can also embed their preferred network of partners such as mortgage, insurance or home warranty providers, or contractors. All of this builds on what is perhaps MoveEasy's most unique feature: every client is provided with a dedicated human concierge - available via phone, text or email to help with any moving or home management request while fully white labeled for the brand across all platforms. No other company in the industry provides this level of branding and service. MoveEasy continues to build momentum with more than 130,000 real estate agents using the platform, representing millions of homeowners. Berkshire Hathaway HomeServices, Century 21, RE/MAX, Howard Hanna and Schmidt Family of Companies are just some of major real estate partners nationwide that use MoveEasy to deliver stellar service to clients, leading to increased engagement, loyalty and referrals. Starting today, all of MoveEasy partners and agents will have access to the home management platform, and can start using it immediately with current and past clients and prospects at no cost. About Move Easy MoveEasy is the industry's first comprehensive home management and concierge platform designed to help the 139M homeowners in the US with all their moving and home management needs. MoveEasy's 360° dashboard provides access to service providers across multiple categories, a built-in savings calculator, a concierge service, and more. For real estate partners, MoveEasy is a fully white-labeled turnkey concierge solution that helps brokers customize and brand the platform to offer a true end-to-end lifetime concierge service for their clients. Today MoveEasy works with real estate brokers across the country representing more than 130,000 agents. For more information, visit http://www.moveeasy.com.
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ShowingTime+ brings together leading industry software tools in a single, streamlined brand
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HomeJab real estate photographer survey shares 'Rants and Raves'
Experts sound off on the good, the bad, and the ugly found during listing shoots Cherry Hill, NJ - September 26, 2022 -- HomeJab, which provides real estate agents on-demand professional real estate photography services in all 50 US states, released its first annual "Rants and Raves" survey of professional real estate photographers. HomeJab, which has delivered more than 4,000,000 images to help real estate agents sell and rent more than $35 billion in listings, polled more than 100 professional real estate photographers for its survey. "Research shows time after time that professional real estate photography helps sell homes faster and for more money," said HomeJab founder and CEO Joe Jesuele. "Most of the time (67%), professional real estate photographers work with highly cooperative sellers. But too often, sellers are not as cooperative as they should be and sometimes, surprisingly, they are uncooperative." According to Jesuele, a leading real estate imaging expert, the HomeJab "Rants and Raves" survey uncovered a series of "best practices" for home sellers, shared almost universally by the photo pros. Photographer rants Among the survey findings are the Top 5 things professional real estate photographers wish all sellers did (that most don't do) before a shoot: Declutter – 95% Remove objects in the way of a photo (toys, bikes, hoses, etc.) – 86% Clean the house – 75% Fix light bulbs – 73% Clean pathways and driveways (remove cars) – 54% The survey also discovered "the one thing that sellers forget" that bothers professional real estate photographers: decluttering before the shoot. A common complaint of the photo pros was that many sellers attempted to declutter during the shoot, going room by room at the last minute. "Moving clutter room-to-room like musical chairs disrupts the flow and slows down the process," said a real estate photographer from Lakeland, Florida, adding significant additional time to a shoot. "Many sellers begin prepping after I arrive," observed a photographer from Chicago. "They should know the home should be ready upon arrival." Seller raves The HomeJab survey also asked professional real estate photographers the one thing sellers do that they appreciate most. The consensus: having the house ready when they arrive. A photo pro from Austin notes that having the house "decluttered – neat and tidy" is a huge help. A veteran photographer from Greenwood Village, Colorado, adds, "A place that's ready to go when I arrive – that's awesome." And when asked, "What is the one thing a seller can do to make your job easier?" there was less universal agreement among professional real estate photographers on advice, including whether the seller should stay – or go. While real estate photographers need sellers to stay out of the way of their shoot, some say sellers should leave during the shoot. But other photographers want them within earshot to get permission to make minor adjustments to improve a photo. The HomeJab survey also found some photographers don't want to be interrupted with questions, while others enjoy the banter with a seller. The best approach, according to HomeJab's Jesuele, "Sellers should ask what they can do to make the professional's job easier at the start. The result will be better photos, the professional tells us." Other suggestions that photographers have for sellers to make their job easier: Control your pets Park cars down the street Be ready to provide access when the photographer arrives Advice to real estate agents Many photographers also said they rely on the real estate agent working with the seller to ensure the home is decluttered and clean when they arrive for the shoot. "Good agents will arrive at a property ahead of time and turn on all the lights and clean up anything that shouldn't be there," said a Cherry Hill, New Jersey-based photographer, adding, "Bad agents show up late and demand that everything be cleaned to perfection." Photographers surveyed also shared what they wished every agent told their seller, including these top three recommendations: Photographers cannot retouch photos, remove something (editing instructions are provided by the seller's agent and HomeJab handles the editing) How much time the photographer will need. Photographers can't send the photos directly to the seller. Instead, the seller will get them from their agent. Other things the HomeJab "Rants and Raves" survey found that professional real estate photographers appreciate most: Have all the lights on, fans and TVs off, and blinds or shades open Secure your pets, keep the house clear of other people, and stay out of the way Make sure access for the photographer is easy and available upon arrival "Do not underestimate the photographer," advises one. "We are part of the success of the property's sale." About HomeJab HomeJab is America's leading on-demand professional real estate photography and video service for real estate pros. Lightning-fast high-end visual production offerings also include immersive 3D interactive tours, floor plan creation, affordable virtual staging, turnkey aerial services, and the creation of real-estate-backed NFTs. Its efficient one-stop-shop for real estate listings promotions at HomeJab.com features affordable and customizable shoots to create the most engaging visual content for faster home sales and enrich the listing agent's personal brand. HomeJab is available nationwide and in the US and Canada. Learn more at HomeJab.com.
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Existing-Home Sales Slipped 0.4% in August
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Companies

3sixtyfive.agency
Looking to connect with your audience in a meaningful & memorable way? Check out 3sixtyfive.agency, the creative & digital marketing agency that helps real estate brands thrive. Strategy. Branding. Marketing. Production. Schedule a consultation
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Homes.com
Homes.com provides brand advertising, listing exposure, lead generation, and marketing solutions for real estate professionals. Millions of active buyers, sellers, and renters visit Homes.com monthly in search of their next home. Our advertising products are designed to help local agents connect with this engaged audience while our marketing tools and IDX websites turn those connections into business. We also take pride in our reputation as a “friend to the industry,” earned in part due to our commitment to positioning listing agents as a central part of each property inquiry. Each listing is clearly attributed to the agent who listed it and a copy of every lead the listing generates is sent to the listing
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VirtualTourCafe
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
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SentriLock
SentriLock is the leading electronic lockbox manufacturer and service provider supporting the Real Estate industry and other emerging markets. SentriLock is a technology-based company that offers the most secure, durable, and versatile product within the industry. With SentriLock’s reliable, multiple key access method you will never miss a
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Webinars

WATCH: How to Get More Referrals (Even in a Tough Market)
Referrals are some of the best leads a real estate agent can get. In fact, 89% of agents say that referrals are their most successful marketing tactic. And while 70% of sellers say they would use the same agent, only 25% do. Fortunately, there's a way to improve the latter statistic. We teamed up with OutboundEngine for a recent webinar to explore the ins and outs of referrals—including asking for them, cultivating them, and staying top of mind so past clients are more likely to refer you. Watch the webinar recording below to learn active (and successful!) referral generating strategies: Webinar Guests Brian Bolton, Customer Experience Team Lead, OutboundEngine ‍Owen Lindsley, Senior Account Director, OutboundEngine Video Timeline 0:00 - Brian Bolton introduces the topic and fellow panelist. 5:05 - What are referrals? Why are they important? 8:20 - The value of referrals. 13:08 - Referrals don't just happen. 14:21 - Three steps to a predictable referral process. 16:51 - Why your clients aren't sending you referrals. 21:02 - How to ask for referrals. 22:50 - Step 1 of asking for referrals: Find the right time. 24:50 - Step 2: Make it easy. 27:17 - Step 2: Just do it. 28:51 - What can we learn about referrals from industry leaders? 30:48 - The power of email marketing. 32:48 - How email marketing drives referrals. 33:55 - Examples of emails that ask for referrals. 36:55 - Staying in touch via social media. 38:48 - Building and maintaining your online credibility. 40:48 - How to control your online presence. 44:05 - Three tips you can act on right now to get more referrals. 49:16 - Owen Lindsley shares how OutboundEngine can help real estate pros earn more referrals and build their online reputation. Next Steps Visit OutboundEngine.com to learn more Read articles about Online Marketing and Lead Generation, or explore more Online Marketing and Lead Generation solutions in our Product Directory Watch more webinars
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WATCH: How to Build Lifelong Client Relationships
The signs of a market downturn have made themselves known: soaring interest rates and falling home sales. But there's no need to panic, especially if you've taken care to build long-term relationships with your clients. It's all about building genuine, human relationships with your database, as we explored in a recent webinar. Josh Flo, real estate team lead at eXp Realty, shared his strategies for doing just that, as well as the technology that gives him a leg up on his competition. Watch the webinar below to learn everything from how to provide value to your clients, to anticipating consumer needs, to leveraging lead concierge services, and more. Webinar Guests Josh Flo, Team Lead, Flo Real Estate Brokered by eXp Realty Moderator: Marilyn Wilson, President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:52 - Josh Flo shares why building lifelong relationships is important to your real estate business. 3:45 - Providing undeniable values to your clients. 6:18 - Finding the balance between building in-person relationships and using automation tools. 8:20 - Anticipating consumer needs in the era of COVID, high interest rates, and more. 11:00 - Creating a seamless click-to-close experience. 14:58 - How to turn clients into raving fans. 16:54 - What's a lead concierge service? 24:52 - How to ensure no leads get left behind. 27:48 - How to organize your database and leverage it effectively. 31:03 - Josh shares time management for those who believe they're "too busy" to manage leads. 37:54 - Strategies for nurturing long-term relationships. 49:19 - Josh shares what made him decide that he needed to run his business differently, and why he chose BoomTown. 51:46 - Why a down market is NOT the time to ditch your systems and processes. Next Steps To learn more about BoomTown, watch this product tour Read articles about CRM and Lead Management, or explore more CRM solutions and Lead Management tools in our Product Directory Watch more webinars
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[WATCH] The Secrets to Securing Listings: Learn Ways to Stand Out and Market Yourself Like a Pro
It's tough out there in today's housing market. Buyers are struggling to find houses, and Realtors are struggling to find listings. While little can be done about low inventory, there are strategies you can use to find seller leads. In this webinar, Elm Street Technology leads viewers through a class on how to generate high-intent seller leads and convert them into clients. Watch the recording below to learn tips, tricks, and strategies on how to bring in leads both organically and via advertising, and how to win the listing presentation. Webinar Guests Tom Bauman, Business Development Consultant, Elm Street Technology ‍Stephen Haladay, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Tom Bauman introduces the topic and fellow panelist Stephen Haladay. 5:18 - Lead generation starts with an online presence. 6:25 - Home seller statistics. 7:21 - IDX websites as the hub of your online presence. 11:30 - The importance of blogs for your website's SEO and what to post. 16:47 - Benefits of social media marketing to your online presence. 18:04 - Facebook for real estate marketing, including what to post. 25:52 - Leveraging LinkedIn and Twitter. 28:50 - Instagram for real estate marketing and what to post. 31:00 - Leveraging YouTube and what types of videos to post. 34:29 - Using paid traffic to capture high-value seller leads. 37:03 - Pay-per-click (PPC) advertising and which keywords to use. 40:29 - Interruption-based marketing. 46:45 - Email campaigns for targeting seller leads. 47:53 - Using direct mail to target sellers at home. 48:44 - Offering your database an "annual real estate check-up" as a lead engagement strategy. 50:09 - How to nail the listing presentation and stand out from the competition. 51:07 - CMA presentation tips. 51:33 - What to say on your next listing presentation. 53:05 - Webinar recap. 55:25 - Learn more about Elevate's all-in-one solution, and see a live demo. Next Steps Visit ElmStreet.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars Register now for Elm Street's Educational Summer Webinar Series
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Social Media Essentials: Secrets to Thriving in a Low Inventory Market
In a low inventory market, real estate agents need to do a little something extra to stand out from the competition. Fortunately, that something doesn't have to be too stressful to execute. In fact, when it comes to marketing, it's most important that agents be consistent. But consistent at what? In a recent webinar, guest speakers Dylan Handy and Tom Bauman outlined a systematic approach to marketing your real estate business on social media and online. Watch the recording below to find out everything from what to post, to gaining a following, and beyond: Webinar Guests Tom Bauman, Business Development Consultant, Elm Street Technology ‍Dylan Handy, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Tom Bauman introduces the topic and fellow panelist Dylan Handy. 5:32 - The top seven marketing platforms that agents don't fully utilize. 7:43 - Why blogging is so important for SEO, what agents can blog about, and guidelines. 16:50 - Marketing on Facebook: what to post, how to gain a following, boosted posts vs. ads, and more. 33:48 - How to use LinkedIn to reach out to professionals. 37:22 - How using Twitter helps you reach Millennial real estate consumers. 40:19 - How to leverage YouTube for real estate marketing. 43:57 - What to post on Instagram, how to set up a business account, using Stories, and more. 46:27 - Why your real estate website should act as the hub for all your online marketing activity. 51:49 - A look at paid traffic sources like Google Ads and Facebook Ads. 56:21 - Is online/social media marketing essential for real estate businesses? 57:53 - How Elevate's all-in-one solution can help agents market across multiple online channels. Next Steps Visit tryelevate.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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WATCH: Market Like a Social Pro in 2022
When it comes to real estate marketing, it's not about what you know or who you know, but who knows you. That's what we discovered in a recent webinar about upping your online marketing game in 2022. Presented in a fun, fast-paced class format by two social media educators, webinar attendees learned all about: The top platforms that agents are under-using How to use those platforms to bring in leads What to post How to cross-promote across all your platforms And so much more! Watch the webinar recording below to learn how to take your online marketing strategy to the next level in 2022: Webinar Guests ‍Stephanie Alfonso, Business Development Consultant, Elm Street Technology ‍Dylan Handy, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Stephanie Alfonso introduces the topic and fellow panelist Dylan Handy. 3:21 - Stephanie on what Elm Street Technology is and what the company offers. 3:58 - Dylan talks about a new class that Elm Street is offering, "Getting Social with Dylan." 6:05 - The two sides of lead generation traffic: free and paid. 7:15 - What are your weaknesses in social media? Your business strengths? 9:18 - The top seven platforms that real estate agents don't fully utilize in their online marketing strategy. 10:20 - How to use blogging to boost your SEO and generate leads. 12:39 - What should you blog about? 16:31 - Blogging guidelines for success. 19:39 - The ins and outs of marketing on Facebook, including what to post. 29:00 - What is an optimized Facebook post? 31:05 - Facebook ads vs. Facebook boosted posts. 35:00 - Promoting your business on Instagram. 37:49 - Promoting your business on LinkedIn. 39:36 - Leveraging Twitter for online marketing. 42:25 - How to leverage YouTube in your marketing strategy. 44:48 - The importance of real estate websites to SEO and lead generation. 47:26 - Why online marketing starts with blogs and integration. 48:40 - What to say about your marketing strategy at your next listing appointment. 49:36 - The two major paid lead generation sources. 52:20 - All about PPC ads, or paid search ads. 53:48 - Zillow/Realtor.com ads versus PPC and social media ads. 55:07 - The importance of systems and processes to handle incoming leads. 55:35 - The secret to successful social media and online lead generation. 57:56 - How Elevate can help real estate agents with their online marketing. 1:04:42 - An exclusive discount on Elevate for RE Technology subscribers. 1:15:55 - Who to contact to learn more about Elevate or to sign up. Next Steps Visit tryelevate.com to learn more Email Dylan or Stephanie for more information Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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