Articles

Knock Out Your Marketing Calendar for the Rest of the Year... in Just 60 Minutes!
Thursday, April 25, 2019 at 9:00 AM PDT How would you like a marketing plan for the rest of the year? And not just some list of vague strategies and ideas, but a detailed list of campaigns, ads, emails that a real-life real estate practice relies on to produce real results (like leads, commissions, and market share)? Well, you're in luck. This Thursday, we're going to let you "steal" the 12 month plan we use to achieve the essential goals of real estate marketing: getting more business from your database, finding new sources of leads—and getting recognized for the great service and care you provide! During this live training, we're going to cover: A full 12-months of marketing ideas, campaigns, and templates to help you generate more leads, listings, and commissions all year long. A simple email template that filled our pipeline with over $80k in commissions in less than 4 weeks. A script to turn an unlikely source of fans and advocates into human-billboards to build up your presence in your local marketplace. How to deploy "omnipresent marketing" in order to garner more clients and word of mouth business. The "bullet proof" campaign we need for ready-to-act prospects and quick commissions. Tools to turn more leads into customers and door-stomping advocates. Register now!
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How to Market Listings that Close by Maximizing Presentation Impressions that Last
Tuesday, May 7, 2019 at 11:00 AM PDT Wow clients in-person and online with a complete marketing package that takes time off your hands and adds engagements with your business. Sign up for the webinar and learn easy steps to bringing your listings to today's generation of homebuyer with immersive visuals that reach them. Register now!
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5 Ways to Revive Stale Real Estate Listings
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Take Open House Goers from Stranger to Closer
Thursday, April 25, 2019 at 12:00 PM PDT We all have open houses. Learn how to take an open house goer from a stranger to a closer! Register now!
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Products

Showcase (SM) Listing Enhancements by realtor.com®
The complete marketing solution for listings, buyers, social and mobile. Expose Your Listings on THREE Dominant Sites Get exposure on the entire realtor.com® network that includes the award-winning realtor.com® mobile apps and top search sites MSN and AOL Real Estate.  Engage SERIOUS Buyers Serious buyers prefer realtor.com® over other national listing sites2, and Showcase(SM) Listing Enhancements help them find your listings first.  Connect with International Buyers and Investors Showcase(SM) Listing Enhancements powers up your listings on realtor.com® AND realtor.com® International, so you’ll be able to deliver your listings to more international buyers and investors.  Keep Sellers Informed Maintain a professional dialogue with your sellers with listing-specific insights and buyer engagement information via detailed client reporting.  Master Social media marketing User the Social Connections App for Facebook to generateconversations AND leads from the king of social media.  QR Code mobile marketing System Get a complete listing package that includes a property-specific mobile website, QR code, lead-gen and lead capture AND a set of property specific flyers and
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Market Snapshot®
Provide your clients with accurate, real-time MLS data that matters. Market Snapshot® syncs with nearly every MLS, with most updated every 15 minutes, so our trend reports are the truest representations of market activity in your clients’ areas of interest.Within moments, your clients are notified of new listings, price changes and sales as they happen – not when they’re updated on public records. Your clients will have the freshest MLS data right at their
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Tech Helpline
Tech Helpline is an unlimited, technology help service that provides support to more than 370,000 members of MLSs and REALTOR® associations throughout North America. Select brokerages have also chosen Tech Helpline to provide tech support to their agents. Once an organization partners with Tech Helpline, their members or agents may call Tech Helpline's expert analysts for computer troubleshooting support. Support is available in English or Spanish via private-labeled, toll-free numbers, email and chat. Tech Helpline's sister service, Form Simplicity, is a transaction solution simplifying the paperless process. Tech Helpline and Form Simplicity are owned and operated by Florida Realtors® in Orlando,
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LeadManager by WolfNet
WolfNet Technologies offers a LeadManager solution for real estate brokers to help agents stay current with their lead funnel. The technology allows the broker to track agent productivity and manage their leads. Their LeadManager solution includes an administrator dashboard for the agent to control and organize their lead information. LeadManager provides office and agent productivity reports, agent dashboard, lead distribution methods and administration and preparation tools. Key product differentiators include: Control and manage agent participation, lead assignment and distribution rules, leadtypes and lead delivery methods, including SMS cell phone lead acceptance. Agents are provided with a control panel to set up their lead profile and manage their leads. Includes calendar application and daily "to do" reminders. Generate lead reports to determine agent and office successes and deficiencies. Quickly determine closing ratios for agents, offices, date ranges, and lead types.
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Industry News

Realtors Report Value in Promoting Green Features in Both Residential and Commercial Listings
WASHINGTON (April 19, 2019) - With Earth Day right around the corner, members of the National Association of Realtors® are doubling down on their commitment to promote environmentally friendly home features, adopt green business practices and encourage a culture of sustainability in real estate. With this in mind, NAR is releasing the REALTORS® and Sustainability 2019 Report, which found that consumer demand in real estate continues to trend eco-friendly. The report is in its third iteration and stems from NAR's Sustainability Program. It surveyed Realtors® about sustainability issues in the residential and commercial real estate markets and the preferences they are seeing in consumers in their communities. According to the report, 59% of respondents found that residential consumers were very or somewhat interested in sustainability. Seven in 10 residential and commercial agents and brokers reported that promoting energy efficiency in listings is either somewhat or very valuable. "The state of the environment is important to our members and their business practices, and the report shows that sustainability impacts consumers' home buying decisions as well," said NAR President John Smaby, a second-generation Realtor® from Edina, Minnesota and broker at Edina Realty. "Realtors® remain on the cutting edge of sustainability and continue to lead the conversation about energy efficiency in real estate." A large majority of respondents (83%) said that solar panels were available in their markets, and 36% said that solar panels increased the perceived property value. However, only 8% of those surveyed said that solar panels decreased the perceived amount of time a home spent on the market. Solar panels are most prevalent in Northeast (available in 94% of markets) and respondents in the West were the most likely to report they increase perceived property value (41%). Twenty-five percent of brokers indicated that tiny homes - homes that are 600 square feet or less - are available in their markets, a 2% increase from 2018. Only 13% of respondents said that wind farms were available in their markets. The transportation and commuting features that Realtors® stated are very or somewhat important to their clients include: easy access to highways (82%), short commute times and distance to work (81%) and walkability (51%) - the same as 2018. Forty-one percent of respondents were aware that their Multiple Listing Service, or MLS, has green data fields, compared to only 14% that were unaware. Among those that do have green data fields, 35% of respondents use them to promote green features, 26% use to promote energy information and 14% use to promote green certifications. Realtors® also revealed how comfortable they are answering questions about home performance and efficiency; 39% said they are comfortable or extremely comfortable. Forty percent of respondents say they are confident or extremely confident in their ability to connect clients with green lenders; only 6% responded that they are not at all confident. When asked what they consider as the top market issues and considerations regarding sustainability, agents and brokers named understanding lending options for energy upgrades or solar panels (38%), the lack of information and materials provided to real estate professionals (32%) and improving the energy efficiency of existing housing stock (31%). Respondents were also asked about sustainability in commercial real estate. Seventy percent of agents and brokers indicated that promoting energy efficiency in their commercial listings was very or somewhat valuable. Sixteen percent of respondents reported that their Commercial Information Exchange had green data fields and that those fields promote energy information and green features. The top building features that clients specified as very or somewhat important to their agents or brokers were utility/operation costs (81%), efficient use of lighting (67%) and indoor air quality (64%). NAR initiated the Sustainability Program as a platform for dialogue on sustainability for Realtors®, brokers, allied trade associations, and consumers. The program's efforts focus on coordination and articulation of NAR's existing sustainability resources, while also supporting a growing area of interest for consumers, helping members to assist home buyers and sellers. The REALTOR® Sustainability Program invited a sample of 112,035 active Realtors® to participate in an online survey pertaining to sustainability issues facing consumers and the industry, resulting in 6,047 usable responses. NAR plans to use this report to better benchmark Realtor® understanding of sustainability and create resources to help Realtors® better serve clients surrounding sustainability topics. The National Association of Realtors® is America's largest trade association, representing more than 1.3 million members involved in all aspects of the residential and commercial real estate industries.
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[Free eBook] The Homeowner's Guide to Staging
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IXACT Contact Introduces Text Marketing
IXACT Contact is very excited to announce the release of Text Marketing, the next step in our evolution as a leading-edge real estate marketing solution. Our smartphones have become an extension of who we are. If you leave it in the car while you're in line for a coffee, you're instantly bored. If you forget it at home and you're on the road, you feel panicked and lost. When a device has such an impact on our lives, does it not make sense that we should use it to our businesses' full advantage? Text marketing with IXACT Contact is exactly what it sounds like: we give you the ability to connect with your leads, current clients and past clients via convenient and automated text messages right to their mobile phones. By partnering with a real estate CRM that is already integrated with text messaging, you can quickly and easily organize your business, manage your database and capitalize on a current, quickly-growing marketing avenue. Did you know that approximately 82% of text messages are read within 5 minutes and the average response takes place in 90 seconds? On the flip side, consumers only open 1 in 4 emails they receive! The reality is, today over 80-90% of homebuyers start their search online and about 30% of them are on a mobile phone. You don't have time to waste. We get it. And that's why IXACT Contact's reputation for an easy-to-use, user-friendly, simple-to-learn CRM translates to its latest text marketing add-on too. Within a few minutes, you and your database will be fully integrated. Give it a try! 60-Day FREE Trial of IXACT Contact Have any additional questions or want to see a quick demo? Contact us at 1-866-665-0018 or [email protected]
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Open House Connector Helps You Avoid Missing Another Lead
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Companies

BrokerSumo
BrokerSumo simplifies back office operations that real estate brokerages and agent teams manage on a day-to-day basis. This includes on-boarding/hiring real estate agents, managing their profile including their commission plan, monthly fees, transaction fees, license expiration dates and credit card and banking information. It allows brokerages to bill agents’ credit cards for their monthly fees and pay them electronically with direct deposit with no transfer fees, eliminating paper checks forever. Commission disbursements are automatically generated based on the agents commission plan. The reporting dashboard gives the brokerage insight into their revenue and their best performing agents. Accounting features allows users to manage their expenses, run profit and loss reports and export their data in an accountant friendly manner making tax time easier or the QuickBooks integration allows users to sync their data to QuickBooks to manage their accounting. BrokerSumo does this from one dashboard and eliminates the need for multiple products to handle these day to day operational
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VirtualTourCafe
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
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realtor.com®
realtor.com®, where the world shops for real estate online, is operated by Move, Inc., (Nasdaq: MOVE) and is the official Web site of the National Association of REALTORS®., realtor.com® currently offers potential homebuyers access to nearly four million property listings, as well as the most brokers and agents. It also provides REALTORS® and the home sellers they represent with the Internet's largest real estate marketplace, where real estate consumers spend more time searching than any other comparable real estate site. Agents and companies have the power to customize realtor.com® resources to maximize their brand and
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SentriLock
SentriLock is the leading electronic lockbox manufacturer and service provider supporting the Real Estate industry and other emerging markets. SentriLock is a technology-based company that offers the most secure, durable, and versatile product within the industry. With SentriLock’s reliable, multiple key access method you will never miss a
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Webinars

Video: Winning With Digital Prospecting
Last week, real estate pros who attended our webinar, "The Game Changer for Real Estate Agents: Winning With Digital Prospecting," discovered what every agent's greatest asset is and how to leverage it. If you missed the webinar, don't worry. We recorded it for you! To learn more, check out the recording below or click through to our notes on the next page.
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Video: iPad Listing Presentations
Yesterday's webinar was our most popular event of our Summer Webinar Series so far (see our previous event here). We can't say we're shocked--the iPad is a favorite tool of agents and attendees got a live demonstration of how to leverage it in a listing presentation. If you missed the webinar, don't worry. We recorded it for you. See the video below to catch up on what you missed:
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Video: Your Clients Are Cheating on You – Learn How to Keep Them from Going Astray
Our Summer Webinar Series keeps marching on (see our previous event here). On Wednesday, we teamed up with Listingbook to learn about a tool that can keep clients loyal--all while offering better data than any consumer search portal! If you missed the webinar, don't worry. We recorded it for you. See the video below to catch up on what you missed:
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Video: How to Market Yourself on Facebook WITHOUT Annoying Your Friends and Family
If you didn't attend our webinar yesterday, you missed a veritable Facebook extravaganza! Realtor® Shaun Nilsson of CityBlast shared his secrets to marketing on Facebook without annoying your friends and family--and stayed overtime to answer the dozens of questions that poured in. It's safe to say that Facebook is a hot topic among agents and brokers, so if you couldn't attend yesterday's event, don't worry--we recorded it for you. Watch the video below to catch up on what you missed and then click through to the next page to claim an exclusive discount for RE Technology readers.
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The Secrets to Email Marketing Success
Last week, agents from across the country joined RE Technology to learn more about a powerful way to stay in touch with their database. In "Power e-Prospecting Made Simple," we talked to three different real estate agents about how they use email newsletters to stay top-of-mind with their sphere of influence. To learn more, check out the recorded webinar below or click through to our notes on the next page.
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