5 Facebook Hacks to Help You Grow Your Business
Social media has revolutionized how real estate agents can engage with their sphere. Among all social media channels available to real estate agents, Facebook remains the single most important one. Why? Because nearly all your customers are on Facebook. Three out of four Americans – that's 240 million people – are Facebook users. Let's explore five Facebook hacks that can help you grow your real estate business and reach more clients, and potential clients, than ever before. Hack 1: The Power of Cute The old marketing adage "puppies, kittens, and babies sell" still rings true today, as cute imagery can evoke strong emotions and create a connection with your audience. When used appropriately, cute images can be a powerful marketing tool. Share images of your or your client's pets, or if you are comfortable doing so, post a cute picture of your child and relate it to your work that day. When you have a listing with features most people consider cute, highlight those. How can cute help you sell real estate? Researchers have found that people show a higher level of concentration after viewing photos of puppies and kittens. In other words, it's a great way to engage your sphere on Facebook and get their attention. However, it's essential to keep authenticity in mind – don't just use cute images to be cute, as it may come across as insincere and backfire. Hack 2: Utilize Facebook Messenger Facebook Messenger offers a unique opportunity for immediate engagement with potential clients. Tie it to your Facebook-boosted posts by inviting users to send you a message for more information. Facebook research shows this is a great way to increase engagement, leads, and sales. Be prepared to respond promptly, as quick replies can make a significant difference in building rapport and trust with clients. You can also set up automated responses in Messenger to engage with users while unavailable, but remember to follow up personally as soon as possible. Hack 3: Boost Your Best Posts While organic reach can be powerful, advertising on Facebook by boosting your posts will expose you to a larger audience. Facebook's algorithms typically only show a small percentage of your content to your followers – just 2.2 percent! By boosting your best posts – those with high engagement or valuable content – you can ensure they're seen by more people, generating more leads and interest in your listings. Start with a small budget and experiment with different targeting options to maximize your advertising efforts. Hack 4: Create and Share Short, Engaging Videos Video content has become increasingly popular on social media, and it's an excellent way to showcase your listings and local knowledge. According to research, half of social media users prefer video over other types of content. More than half (58 percent) of viewers will watch a business' entire video if it's less than 60 seconds. Creating short videos is the key: highlight only a property's best features or showcase nearby attractions and amenities. Remember that "Top 5" videos are especially effective: think "Top 5 Restaurants in [Neighborhood]" or "Top 5 Instagram sites in [City]." Remember to upload your videos directly to Facebook – never linking to a video site – as native Facebook videos tend to get more views and engagement. Facebook video posts had an organic reach rate of 8.71 percent, higher than any other content type on the platform in 2019. Hack 5: Monitor Posts and Engage with Your Audience Interacting with your audience is essential for building relationships and fostering trust. Monitor your posts closely and respond to comments and messages thoughtfully and personally. Avoid generic responses and, instead, try to connect with users on a deeper level. For example, if someone comments on a post about a pet-friendly property, ask them about their pets or share a story about a pet you've had. Pets are a popular way to engage your audience, as more American households today have pets than children. This personal touch can make a significant difference in turning followers into clients. Bottom line Leveraging these five Facebook hacks can dramatically improve your social media presence, help you reach a wider audience, and generate more leads for your real estate business. By embracing the power of cute, utilizing Facebook Messenger, boosting your best posts, creating engaging video content, and interacting thoughtfully with your audience, you will help grow your online visibility and presence, and that's a sure way to help you grow your real estate business. And remember, when the time comes to process your real estate transactions, use Form Simplicity for a smooth, digital experience. This real estate transaction management software is a leading platform and available nationwide. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
Baby Boomers Overtake Millennials as Largest Generation of Home Buyers
The share of baby boomers has surpassed millennials and now makes up the largest generation of home buyers, according to the latest study from the National Association of Realtors®. The 2023 Home Buyers and Sellers Generational Trends report, which examines the similarities and differences of recent home buyers and sellers across generations, found that the combined share of younger boomer (58 to 67 years old) and older boomer buyers (68 to 76 years old) rose to 39% in 2022, up from 29% the year prior. Younger millennials (24 to 32 years old) and older millennials (33 to 42 years old) have been the top group of buyers since 2014, but they saw their combined share fall from 43% in 2021 to 28% last year. "Baby boomers have the upper hand in the homebuying market," said Dr. Jessica Lautz, NAR deputy chief economist and vice president of research. "The majority of them are repeat buyers who have housing equity to propel them into their dream home – be it a place to enjoy retirement or a home near friends and family. They are living healthier and longer and making housing trades later in life." Twenty-six percent of all buyers were first-time buyers, the lowest since NAR began tracking the data and a decrease from 34% last year. Seventy percent of younger millennials and 46% of older millennials were first-time buyers. Behind these groups, only 21% of Generation X (43 to 57 years old) and 9% of younger boomers were first-time purchasers. Generation Z – ages 18 to 23 – now makes up 4% of home buyers, a slight increase from 2% in 2021. Nearly one in three Gen Z buyers – 30% – moved directly from a family member's home into homeownership. Finding a location convenient to friends and family was most important to this cohort of buyers. "As the youngest generation of home buyers and sellers, it's encouraging to see Gen Z entering the market," Lautz said. "Their desire for homeownership is strong, and many are relying on family support systems to help make their first real estate purchase." Generation X made up 24% of total buyers. They had the highest median household income of any generation ($114,300), followed by older millennials ($102,900). In addition to leading the way in home buying, baby boomers remained the largest home seller generation, jumping from 42% in 2021 to 52% in 2022. Among all generations, sellers typically remained in their home for 10 years before selling, up from nine years last year. On average, younger millennials stayed in their homes for four years, while older boomers sold their homes after 16 years. All generations agreed that the most common reason to sell was to be closer to friends and family. Older generations were also more likely to sell due to retirement, while younger generations cited the desire for a larger home and job relocation as top reasons to sell their home. On average, people are moving farther distances. Overall, buyers moved a median of 50 miles when relocating, the highest ever recorded and up significantly from 15 miles last year. Younger generations moved shorter distances, with younger and older millennials each typically moving 15 miles away. Younger boomers moved the furthest (90 miles), followed by older boomers (60 miles) and the silent generation (50 miles). Overall, buyers expected to live in their homes for 15 years, up from 12 years in 2021. For younger millennials, the expected duration was only 10 years, compared to 20 years for younger and older boomers. Surprisingly, Generation Z expected to remain in their newly purchased home for 19 years. Eighty-six percent of all buyers purchased their homes through a real estate agent. This number was highest among younger boomers (90%) and Generation X (88%). Buyers from all generations agreed about the top reasons for using an agent: they wanted help finding the right home to purchase (49%), negotiating the terms of sale (13%) and negotiating the price (11%). Younger (14%) and older (12%) millennials were most likely to want their agent to help with paperwork. Eighty-eight percent of all buyers reported that they view a home purchase as a good investment. Seventy-four percent of younger millennials and 77% of older millennials viewed a home as better than or about as good a financial investment as stocks. Seventy-six percent of buyers said that they would use their agent again or recommend their agent to others, a number that was consistent across all generations. "Owning a home is more than just a financial investment. It's a symbol of stability, independence and community that helps people build their lives and achieve their dreams," said NAR President Kenny Parcell, a Realtor® from Spanish Fork, Utah, and broker-owner of Equity Real Estate Utah. "Whether you're a first-time home buyer or an experienced investor, Realtors® have the expertise and knowledge needed to provide valuable advice and help you make informed decisions about your purchase."
Dotloop Mobile App Training
Why Agents Need to Think More About the Consumer Experience
We know you're focused on generating the best outcome for your real estate transactions. You work hard to find buyer clients a home that fulfills their wants and needs, is in the right location, and is listed at the right price. You do your best to help seller leads create a compelling listing for their properties, select the right buyer, and negotiate on behalf of their best interests. You already know what you need to do to generate a successful closing — but it's not all about the destination. For your real estate clients, it's also about the journey. Why the Experience Your Clients Has Is So Important The process of buying or selling a home can draw up many emotions, and the escrow process isn't always common knowledge among consumers — especially first-timers. Buyers and sellers want to have a smooth real estate transaction experience, and they place their trust in agents to serve as their guides. Giving your clients a good experience is how you lock in a lifelong client and potentially access referrals. If someone enjoyed working with you, it's likely that they'll call you when they're ready for their next transaction. When someone they know is looking for a real estate agent, they'd recommend your services. This is one way to build up a strong reputation in your area and gain more market share. Pro Tip: Remember, past clients are like a hidden gold mine in your real estate database. They already know what it's like to work with you, so most of the work it takes to convert them is already done. If you want to reap the benefits of happy clients that keep on coming back and sending strong leads your way, make sure that you're providing excellent service and unbeatable transaction experiences. 4 Things to Do to Create Amazing Consumer Experiences Start improving your consumer experience today by adopting these four best practices. 1. Provide Digestible Information Not every buyer and seller is a real estate expert. As an agent, you can help your clients feel comfortable and confident with their transactions by providing them with easy-to-understand educational resources. Break down the information so that it's easy for them to digest without feeling overwhelmed. Help your clients understand why you're deploying specific strategies. Tell buyers why you suggest submitting an earnest money deposit if the market is particularly competitive. Help sellers understand how you're pricing their listing based on comparables and market conditions. Pro Tip: Going the extra mile to walk your clients through their transaction strategy will demonstrate your expertise and knowledge. You'll position yourself as an irreplaceable asset in their real estate transaction, helping you build a lifelong relationship with the people you work with. 2. Make Yourself Available Your clients want to have someone to reach out to when they have questions or need something. Making yourself available is one of the best ways that you can curate a pleasant experience for consumers. Get back to them when they message you. Call them back as quickly as you can. Contact them first to address unspoken concerns that you may have picked up on. Remember, buyers and sellers have a lot on the line. They don't want to be left in the dark or feel like they're being put on the back burner. Show them that they're a priority by being there for them when they need you. 3. Make Sure They Feel Heard Buying and selling a home can be an emotional process for many people, and clients want to work with an agent that understands and supports their needs. Above all, your clients want to feel heard. When they speak to you about something, actively listen. If they're voicing concerns, asking questions, or explaining their circumstances, take the time to listen to them and let them know that you understand. If you're unsure about anything, ask questions to learn more. Be fully engaged, and keep track of what clients tell you so you can reference it down the line. Once they've fully communicated what it is they had to tell you, provide them with actionable feedback. If they're having an issue, provide options for solutions with gentle recommendations. If they had a question, provide them with educational resources to help them learn about the topic. Provide customized solutions for their needs and do what you can to address their unique circumstances. 4. Provide a Seamless Technology Experience Your clients don't want to be burdened with any gaps or glitches. They want a smooth and streamlined transaction process that's optimized by best-in-class technology — not one that's weighed down by complicated digital processes. Today's consumers want Amazon speed and boutique service. Deploying the right technology solutions can help you foster a seamless technology-powered experience for your consumers. When building out your tech toolkit, think about how each tool will impact your customer experience. Prioritize software that is easy to use, mobile, and consumer-friendly. To view the original article, visit the BoomTown blog.
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Marketing by Delta Media Group
Get more traffic, leads, and business with our digital real estate marketing services Planning your marketing strategies from the start gets you more traffic, more leads, and more business. From our incomparable patent-pending SEO software and content creation services to paid advertising, email, video, and social market- ing, you’ll quickly dominate your local market. Our real estate marketing methods connect you with buyers and sellers at the right place and time to attract, engage, and satisfy the needs of your users no matter what the stage of their real estate journey.  • Search Engine Optimization (SEO)  • Custom Content Creation • Social Media Marketing  • Properties in Motion® (listing videos)  • AdWizard™ Paid Advertising  • Pay Per Click (PPC)
Market Snapshot®
Provide your clients with accurate, real-time MLS data that matters. Market Snapshot® syncs with nearly every MLS, with most updated every 15 minutes, so our trend reports are the truest representations of market activity in your clients’ areas of interest.Within moments, your clients are notified of new listings, price changes and sales as they happen – not when they’re updated on public records. Your clients will have the freshest MLS data right at their
Local Showings
Local Showings is an independent, full-featured property showing software and service and is the culmination of years of technical preparation and the perfect mixture of right place, right time. Local Showings was designed to integrate with real estate organizations' existing technology and be used as either a standalone product or within the DeltaNET 6. The platform will allow agents to: Schedule showings of any listing in their MLS Offer a calendar view of available times Generate seller reports Highlight feedback Facilitate communication with other agents. Call center support is also included, providing agents and brokerages the help they're so used to receiving from Delta Media Group, as is a no-sell
ListHub for Agents
Listhub is the nation’s premier network for listing distribution and online listing activity reporting. ListHub’s basic listing distribution service is free and allows brokers and agents to advertise their listings on over 50 national real estate search sites. For a competitive advantage in your marketplace, ListHub offers the Agent Pro and Pro-Plus Packages. If your Brokerage or MLS has opted to distribute your company’s listings to the websites in the ListHub network, agents may upgrade their ListHub account to receive a suite of online marketing reports that detail the success of this exposure. The ListHub Basic Package includes: Your Listings On More Than 50 Websites Filters For Reviewing Publisher Features View Publisher Ratings Automatic Daily Updates From The MLS Free Leads Via Phone And Email Personal Dashboard Login Online Technical Support Channel Scorecard For just pennies a day you can upgrade your ListHub Basic Package to receive valuable marketing intelligence! The Agent Pro Package is for competitive agents and all of the benefits of the Basic Package PLUS: Online Marketing Reports For All Of Your Listings Seller Reports Automatic Email For Seller Reports VIP Phone Support Custom Branded eMarketing Flyers For Listings Presentations PRICING: $129 Per Year The Agent Pro-Plus Package is for agents who are the leaders in their market. For $229 per year, the Pro-Plus Package includes all of the benefits of the Pro Package PLUS: Include Your Personal Website Metrics On All
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Industry News

ATTOM Launches Property Navigator, a User Friendly On-Demand Data Solution
Enables Search and Access to Extensive Property Data, with Over 155 Million Properties Nationwide; For Detailed Property Reports, Downloadable Records and Quick and Accurate Market Reviews IRVINE, Calif. – March 21, 2023 — ATTOM, a leading curator of land, property, and real estate data, has announced the launch of Property Navigator, an easy-to-use solution offering instant nationwide access with a wide array of search capabilities and detailed property information for residential and commercial properties. Property Navigator offers quick access to property information, market analysis, comparables, and more for over 155 million properties nationwide. The solution serves real estate agents, investors, appraisers, and enterprise organizations. Customers can get started with Property Navigator in minutes and access over 300 data points and presentation-ready property reports. With the solution, customers save time and make informed data-driven decisions. "As our data footprint continues to expand, so do our data solutions, in order to meet the challenges and opportunities in today's market, while continuing our mission of increasing real estate transparency," said Todd Teta, chief technology and product officer at ATTOM. "Our Property Navigator solution offers convenient access to our vast data warehouse, providing valuable insights for today's market challenges and opportunities while increasing real estate transparency." Our scaled plans and pricing selection lets you choose the best option that is right for you and your business. All plans come with full access to nationwide property & comparable data with powerful search and filtering capabilities. With Property Navigator: Search and find properties with a variety of criteria – occupancy, equity, default status, lender, etc. Map search by neighborhood, school district, or custom-drawn areas for micro-accuracy. Access ownership information along with contact details and phone numbers. Find off-market and distressed properties. Download presentation ready property reports with detailed list exports. Determine property value based on multiple AVMs and other analytical tools. Click here to view ATTOM's Table of Data Elements. Property Navigator supports a range of industries, whether researching a particular property or multiple properties that fit certain conditions, in an all-in-one easy-to-use subscription, featuring an array of details that help real estate professionals, brokerages, investors, appraisers, and more gain that competitive edge. Register now for the FREE Property Navigator Webinar. About ATTOM ATTOM provides premium property data to power products that improve transparency, innovation, efficiency and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation's population. A rigorous data management process involving more than 20 steps validates, standardizes, and enhances the real estate data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 30TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include bulk file licenses, property data APIs, real estate market trends, property navigator and more. Also, introducing our newest innovative solution, that offers immediate access and streamlines data management – ATTOM Cloud.
Second Century Ventures Announces Early Acceptances to 2023 REACH U.S. Programs
Revive Wins Two ADDY Awards for Its Innovative Real Estate Mobile App and Website
IRVINE, Calif. — March 22, 2023 — Revive, the most complete presale home renovation solution for sellers, is the winner of two prestigious ADDY Awards, the largest and most prestigious honor in the advertising industry. The company received a Silver ADDY for its Revive Real Estate Mobile App and a Bronze ADDY for its website from the American Advertising Federation of Orange County, an awards program known as the "toughest competition in advertising." The Revive mobile app will advance to the District awards competition and potentially, the national competition for the ADDY Awards. According to Chris Degenaars, AAF OC President, "The competition is unlike anything in the industry, representing all aspects of advertising." This year's ADDY winners included global brands such as Hyundai, Experian, Mazda, Yamaha, and Dell. Revive co-founder Dalip Jaggi said, "It's humbling to be in the winning category among some of the most well-known brands in the world and even more rewarding when you consider we are in one of the most creative communities in the world and most winning submissions were from top Ad Agencies." Jaggi was one of the lead developers on the Mobile App and website, working closely with Mansoor Bahramand, Head of Engineering at Revive. Bahramand said, "It's incredibly gratifying when you put your heart and soul into these efforts over the last year and a half and then being rewarded for being among the best of the best. Bringing new ideas to life and pushing the boundaries forward while keeping our relentless pursuit of making these easy and fun, something anyone can use, is a reward in and of itself. But being recognized by ad industry experts for our work? That's another level – my team is ecstatic." Jaggi added, "At Revive, we want to be known as a company that is recognized for harboring great talent, great products, and making raving fans out of our customers. That requires a certain degree of putting your head down and being diligent. This award is very affirming of those efforts." This year marks the 55th anniversary of the American Advertising Federation's establishment in Orange County. About Revive Revive Real Estate's mission is to guide home sellers through presale renovations without upfront costs. By providing access to Revive's network of top contractors, home sellers gain an average of $186,000 in additional profit when selling their homes. Revive homes sell for more and help sellers move ahead by maximizing their sales value. Revive is last year’s iOi Summit Pitch Battle winner. Learn more at www.revive.realestate.
Buyers are in the game, but interest rates are keeping sellers on the bench
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Welcome to pure productivity for real estate brokers, agents & teams: CRM, IDX websites, lead gen, email, text, social, automated campaigns & workflows, and custom consulting. Intuitive, easy-to-use technology, complemented by fanatical training, support and business consulting.
      Founded in 2008 and based in Washington DC, Homesnap is a trusted real estate search platform for people to explore homes and search MLS real estate listings -- online or from a mobile phone. Using the Homesnap app (available for iPhone, iPad and Android devices) you can snap a photo of any home, nationwide, to find out all about it. For listed homes, you may be able to see interior photos too! When you’re ready to buy or sell real estate, you can contact a real estate agent within Homesnap to schedule a showing or list your home in the MLS. Homesnap is powered by a specialized homes database that combines hundreds of disparate sources of data. Our data feeds include: over 40 MLS real estate databases, property tax records, census data, geographic boundaries, property polygons, school information, mortgage rates and
SentriLock is the leading electronic lockbox manufacturer and service provider supporting the Real Estate industry and other emerging markets. SentriLock is a technology-based company that offers the most secure, durable, and versatile product within the industry. With SentriLock’s reliable, multiple key access method you will never miss a
Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. Find property info from the most comprehensive source of home data online at
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[WATCH] The Ultimate Lead Generation Machine: How to Keep Your Repeat and Referral Gears Turning
Did you know that 67% of all real estate leads come from repeat and referral clients? To help our readers learn to nurture this side of your business, we recently co-hosted a webinar with Morris Marketing Group. Webinar attendees learned the latest research on lead generation and conversion, as well as answers to the following questions: Where do the best leads come from? Who is converting them? What is their strategy? Watch the webinar recording below to learn why lead conversion is just as important as lead generation, how to find quality leads, and how to keep your repeat and referral business humming along. Webinar Guest Phil Hollander, VP of Business and Professional Development, Morris Marketing Video Timeline 0:00 - Host Phil Hollander introduces himself and the webinar topic. 5:00 - What type of real estate agent do you want to be? 6:13 - What does having a vision for your business look like? 7:29 - Why you need to generate a steady flow of leads. 7:55 - The Lead Spectrum: a different way to look at leads. 11:33 - Two ways to evaluate a lead. 13:09 - The ideal lead situation. 15:14 - The four dominant personality types of lead generation and conversion. 23:50 - A look at the Prospector and Converter personality types. 25:56 - A look at the Networker and Marketer personality types. 28:59 - How are clients choosing agents these days? 29:57 - Why having a systems-based business is critical to your success. 33:51 - The Success System for generating and converting leads. 36:15 - Component #1 of the Success System: Direct mail newsletter. 40:32 - Component #2 of the Success System: Email newsletter. 41:17 - Component #3 of the Success System: Market updates. 42:29 - Component #4 of the Success System: Birthday and move-in anniversary outreach. 43:01 - Component #5 of the Success System: Phone calls. 44:09 - Component #6 of the Success System: In-person client events. 45:20 - Component #7 of the Success System: Annual real estate checkup. 47:29 - Component #8 of the Success System: Your website. 49:08 - Component #9 of the Success System: Blog and social media content. 51:21 - Strategies for qualifying your database. 53:31 - Quick overview of what we've learned so far. 54:50 - Does the Success System work for new agents? 58:21 - Learn more about the Client Referrals system with a free 20-minute consultation. Next Steps Contact Phil Hollander via email or at 800-308-6134 ext. 217 for a free 20-minute consultation Visit MorrisMarketingGroup.com to learn more Read articles about Lead Generation, or explore more Lead Generation solutions in our Product Directory Watch more webinars
[WATCH] Lead Gen Boot Camp: Strategies to Keep Your Pipeline Full
It's a changing market, and like many agents, you may be wondering what the future of your business will look like. How can you invest in your business, and in serious lead generation, during a shifting market? "You can't be a one-trick pony," says Dylan Handy of Elm Street Technology. "You can't rely on one source of lead generation. In a market like this, you have to be really creative." During a recent webinar, Dylan walked us through lead generation strategies across multiple platforms: social media, your website, online ads, organic traffic and more. Watch the webinar recording below to learn how to keep your pipeline full and thriving even during a fluctuating housing market. Webinar Guest Dylan Handy, National Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Host Dylan Handy introduces himself and the webinar topic. 5:02 - What's the ultimate goal of lead generation? 6:10 - Why your website is your "front door" for online business. 8:51 - Driving traffic to your website: the difference between organic and paid strategies. 10:05 - The best social media platforms to drive organic traffic to your website. 11:27 - How to increase your SEO value by blogging. 13:08 - What should you blog about? 17:49 - The ins and outs of leveraging Facebook for lead generation. 24:45 - Overview of other major social platforms to leverage. 28:27 - The key to effective social media marketing. 30:06 - Why you may not be getting leads from your current website. 32:11 - Using paid traffic to drive website traffic. 40:54 - Real estate portal leads vs. search engine and social media ads. 43:20 - Three components of online lead conversion. 45:50 - Lead nurture follow-up systems and processes. 47:50 - The secret to successful social media marketing and online lead generation. 49:30 - Leveraging automated systems and processes. 52:30 - How Elevate's all-in-one solution can help you generate, nurture, and convert real estate leads. Next Steps Contact Dylan Handy via email or at 508-963-2163 to sign up or learn more Visit ElmStreet.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
WATCH: How to Get More Referrals (Even in a Tough Market)
Referrals are some of the best leads a real estate agent can get. In fact, 89% of agents say that referrals are their most successful marketing tactic. And while 70% of sellers say they would use the same agent, only 25% do. Fortunately, there's a way to improve the latter statistic. We teamed up with OutboundEngine for a recent webinar to explore the ins and outs of referrals—including asking for them, cultivating them, and staying top of mind so past clients are more likely to refer you. Watch the webinar recording below to learn active (and successful!) referral generating strategies: Webinar Guests Brian Bolton, Customer Experience Team Lead, OutboundEngine ‍Owen Lindsley, Senior Account Director, OutboundEngine Video Timeline 0:00 - Brian Bolton introduces the topic and fellow panelist. 5:05 - What are referrals? Why are they important? 8:20 - The value of referrals. 13:08 - Referrals don't just happen. 14:21 - Three steps to a predictable referral process. 16:51 - Why your clients aren't sending you referrals. 21:02 - How to ask for referrals. 22:50 - Step 1 of asking for referrals: Find the right time. 24:50 - Step 2: Make it easy. 27:17 - Step 2: Just do it. 28:51 - What can we learn about referrals from industry leaders? 30:48 - The power of email marketing. 32:48 - How email marketing drives referrals. 33:55 - Examples of emails that ask for referrals. 36:55 - Staying in touch via social media. 38:48 - Building and maintaining your online credibility. 40:48 - How to control your online presence. 44:05 - Three tips you can act on right now to get more referrals. 49:16 - Owen Lindsley shares how OutboundEngine can help real estate pros earn more referrals and build their online reputation. Next Steps Visit OutboundEngine.com to learn more Read articles about Online Marketing and Lead Generation, or explore more Online Marketing and Lead Generation solutions in our Product Directory Watch more webinars
WATCH: How to Build Lifelong Client Relationships
The signs of a market downturn have made themselves known: soaring interest rates and falling home sales. But there's no need to panic, especially if you've taken care to build long-term relationships with your clients. It's all about building genuine, human relationships with your database, as we explored in a recent webinar. Josh Flo, real estate team lead at eXp Realty, shared his strategies for doing just that, as well as the technology that gives him a leg up on his competition. Watch the webinar below to learn everything from how to provide value to your clients, to anticipating consumer needs, to leveraging lead concierge services, and more. Webinar Guests Josh Flo, Team Lead, Flo Real Estate Brokered by eXp Realty Moderator: Marilyn Wilson, President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:52 - Josh Flo shares why building lifelong relationships is important to your real estate business. 3:45 - Providing undeniable values to your clients. 6:18 - Finding the balance between building in-person relationships and using automation tools. 8:20 - Anticipating consumer needs in the era of COVID, high interest rates, and more. 11:00 - Creating a seamless click-to-close experience. 14:58 - How to turn clients into raving fans. 16:54 - What's a lead concierge service? 24:52 - How to ensure no leads get left behind. 27:48 - How to organize your database and leverage it effectively. 31:03 - Josh shares time management for those who believe they're "too busy" to manage leads. 37:54 - Strategies for nurturing long-term relationships. 49:19 - Josh shares what made him decide that he needed to run his business differently, and why he chose BoomTown. 51:46 - Why a down market is NOT the time to ditch your systems and processes. Next Steps To learn more about BoomTown, watch this product tour Read articles about CRM and Lead Management, or explore more CRM solutions and Lead Management tools in our Product Directory Watch more webinars
[WATCH] The Secrets to Securing Listings: Learn Ways to Stand Out and Market Yourself Like a Pro
It's tough out there in today's housing market. Buyers are struggling to find houses, and Realtors are struggling to find listings. While little can be done about low inventory, there are strategies you can use to find seller leads. In this webinar, Elm Street Technology leads viewers through a class on how to generate high-intent seller leads and convert them into clients. Watch the recording below to learn tips, tricks, and strategies on how to bring in leads both organically and via advertising, and how to win the listing presentation. Webinar Guests Tom Bauman, Business Development Consultant, Elm Street Technology ‍Stephen Haladay, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Tom Bauman introduces the topic and fellow panelist Stephen Haladay. 5:18 - Lead generation starts with an online presence. 6:25 - Home seller statistics. 7:21 - IDX websites as the hub of your online presence. 11:30 - The importance of blogs for your website's SEO and what to post. 16:47 - Benefits of social media marketing to your online presence. 18:04 - Facebook for real estate marketing, including what to post. 25:52 - Leveraging LinkedIn and Twitter. 28:50 - Instagram for real estate marketing and what to post. 31:00 - Leveraging YouTube and what types of videos to post. 34:29 - Using paid traffic to capture high-value seller leads. 37:03 - Pay-per-click (PPC) advertising and which keywords to use. 40:29 - Interruption-based marketing. 46:45 - Email campaigns for targeting seller leads. 47:53 - Using direct mail to target sellers at home. 48:44 - Offering your database an "annual real estate check-up" as a lead engagement strategy. 50:09 - How to nail the listing presentation and stand out from the competition. 51:07 - CMA presentation tips. 51:33 - What to say on your next listing presentation. 53:05 - Webinar recap. 55:25 - Learn more about Elevate's all-in-one solution, and see a live demo. Next Steps Visit ElmStreet.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars Register now for Elm Street's Educational Summer Webinar Series
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