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Articles

Anticipating Market Trends: A Data-Driven Approach for REALTORS with RPR
The real estate market is known for being dynamic, with prices and inventory levels constantly changing. For REALTORS®, the key to success is making well-informed projections based on solid data. RPR (Realtors Property Resource®) serves as an invaluable tool, offering a depth of historical and current market data that can provide clues to what lies ahead. In this article, we'll explore how leveraging RPR Market Trends and other vital data points can inform the decision-making process and help you craft strategies that align with the expected ebb and flow of future market conditions. The Predictive Power of Historical Data While historical data isn't a blueprint for the future in real estate, it often provides valuable clues that can help shape our forecasts. By analyzing past and present data, REALTORS® can recognize signs of what's to come. For instance, a consistent decrease of Median Days in RPR in a specific area can indicate increasing buyer interest, prompting a strategy to price new listings competitively. Key Market Trend Indicators for Anticipating Future Changes When starting, there are so many metrics to choose from, but two key indicators stand out: Month's Supply of Inventory and List to Sold Price averages (the average percentage difference between listing prices and final sale prices). These figures do more than summarize the past—they showcase potential future developments. Months Supply of Inventory Months Supply of Inventory indicates how long the current inventory would last at the present sales rate if no more listings were added. A low number suggests a seller's market and a high number points toward a buyer's market. Take, for example, an inventory that decreases over consecutive months—this trend could signal a growing seller's market. By recognizing this early, a REALTOR® might advise sellers to list sooner or buyers to act fast. RPR's graphs turn complex data into visual stories that are easy to read and act on. Average List to Sale Price Looking at past List to Sold Price Average Percentages offers a clear picture of the market's bargaining behavior. If this percentage rises, sellers gain more negotiation power, and listing prices should be set accordingly. Average Sold Prices serve as the benchmark—when aligned with a specific neighborhood's pricing trends, REALTORS® can more accurately advise clients on offers to make or accept. Time on Market and Seasonal Forecasts Median Days in RPR can be a powerful metric to estimate better how quickly properties will sell in the future. A downward trend typically indicates increasing demand, leading to a faster-paced market. For instance, a REALTOR® observing a shortened time on the market during spring can capitalize by listing properties when buyer activity begins to climb. Seasonal graphs in RPR help predict these cyclical shifts, aiding in timing the market perfectly. See Market Trends in Action: Get a close look at the dynamic real estate landscape with RPR's Market Trends. Short-Term vs. Long-Term Market Changes Market analysts know the devil is in the details of short-term (last month) and long-term (12-month changes) trends. While the former offers a snapshot, the latter shows the market evolving. For example, if condo sales are on the rise over the last month, but single-family homes have seen steady growth over a year, REALTORS® can tailor their property focus and marketing campaigns to align with these trends. Incorporating Additional Economic Indicators No market exists in a vacuum. Supplementing RPR data with additional economic indicators like mortgage interest rates or local employment stats paints a more complete picture. For instance, a low unemployment rate might encourage higher listing prices due to increased buying power—RPR's integration of these economic elements ensures REALTORS® have a comprehensive view. Take Market Trends Further: For those eager to dive deeper into Shareable Market Trends, there are lots of resources available. Visit RPR's learning center for a webinar, tutorials and ebooks that will sharpen your analytical skills. Use RPR's Historical Data to Anticipate Future Market Trends Predictive analytics is no longer just an advantage—it's necessary for REALTORS® who want to thrive in a competitive marketplace. By interpreting RPR Market Trends, you'll understand where the market has been and, more importantly, where it's headed. Embrace RPR's historical data to create a vision for the future, and let its powerful insights inform your strategic decisions. To view the original article, visit the RPR blog. Related reading 'How's the market?' Learn how to respond with RPR Market Trends Elevate Your Business with RPR's Master the Market eBook Series How to Spark Real Estate Conversations with Friends, Family, Clients and Prospects
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Buyer's Market vs. Seller's Market: The Key Difference
The terms "seller's market" and "buyer's market" generally reflect which side of the real estate transaction has the upper hand when it comes to negotiating. While sometimes the entire nation can experience one type of market or the other, it's more common for market conditions to be tied to a region, a town or even a neighborhood. Multiple factors can influence housing markets including the local job market, new construction that offers more options for homebuyers, the reputation of various school districts, mortgage rates, home values and national economic conditions. How do you know if you're in a seller's market or a buyer's market? While there's no definitive answer to what type of market you're in, typically there are indications that demonstrate which side of the transaction sees more favorable conditions. In a seller's market, home prices are usually going up, homes are selling quickly and there are fewer homes on the market. In a buyer's market, the opposite is true: home prices are flat or falling, homes sell slowly and there are plenty of homes on the market. ‍What is a buyer's market? A buyer's market occurs when the real estate market has more homes for sale than buyers. In this type of market, buyers have more leverage over sellers, leading to potentially lower house prices, more time to make decisions, and oftentimes, the ability to negotiate favorable terms. This situation usually arises when the economy is weak, or there's an oversupply of homes due to various factors like new construction or demographic shifts. What is a seller's market? Conversely, a seller's market is characterized by a shortage of homes for sale and a large number of buyers. This imbalance often leads to higher home prices, quicker sales, and competitive bidding wars. Sellers in this market have the upper hand and can often choose from multiple offers, sometimes even above their asking price. This type of market typically emerges during economic growth, low mortgage rates, or when housing supply can't keep up with demand. Here are some of the indicators to watch out for: Price Trends: Take note of whether the average home price in the area is increasing or decreasing. Rising prices typically indicate a seller's market, while decreasing prices suggest a buyer's market. Number of Days Homes Stay on the Market: Homes that sell quickly, often in days, point to a seller's market. Conversely, if homes linger for weeks or months, it's likely a buyer's market. Market Prices Relative to Asking Prices: In a seller's market, homes often sell for at or above asking price due to high demand. In a buyer's market, homes may sell for less than the asking price. ‍Buyer strategies for any market In a seller's market, buyers need to be prepared with a preapproved loan, a higher deposit and a strong understanding of the market and their priorities since they may need to make a fast decision. In a highly competitive housing market, buyers may want to consider a cash offer program such as the one Revive offers. Essentially, buyers get preapproved for a loan and Revive makes a cash offer for the home they want. They can move into the new home before they sell their previous home. In a buyer's market, buyers have more options to consider and can take more time to make a decision. They can compare various homes and have more negotiating power. Just remind your clients that you may not get everything they want, so they'll need to set priorities for their home and their financing. Seller strategies for any market Even in a seller's market, homeowners need to clean and prepare their home to attract buyers. Pricing the home in line with market conditions is important, since a home that is overpriced may not get any offers and will eventually sell for less than it's worth. In a buyer's market, homeowners need to be more strategic in their pricing, be prepared to negotiate and to offer concessions to buyers such as paying closing costs. No matter what market conditions are like, homeowners may want to consider hiring a concierge service like Revive to renovate their home in order to get a higher price. Most home sellers are also buyers, so it's wise to consider both sides of the transaction when ready to move. Revive provides upfront funding so clients have their cash available for their purchase. The renovation costs will be repaid when they sell their home, typically for a higher price than if they sold it without fixing it. Bottom line Navigating the complexities of real estate markets requires insight into current trends and conditions. Whether you serve buyers or sellers, understanding whether it's a buyer's or seller's market can greatly impact your strategy. Revive offers tailored expertise and services to help your clients make informed decisions and capitalize on market conditions, ensuring they benefit from their real estate decisions. To view the original article, visit the Revive blog.
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Agent SEO Basics
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Real Estate Slogan Ideas: Catchy and Creative
You've got the business cards printed, the listings loaded, and the open house signs ready to go. But there's still one thing missing – your real estate slogan. A good slogan is crucial for branding yourself and standing out. Whether it's on your yard signs, website, or TV ads, you need something catchy that captures who you are. In this article, we'll explore slogan ideas to inspire you. From clever to classic, bold to understated, we've got creative taglines to represent your brand. As a real estate agent, your slogan is often the first impression potential clients get. So make it count. Keep reading for samples, tips, and ideas to find the perfect real estate slogan to propel your business. What Makes a Great Real Estate Slogan? A memorable real estate slogan conveys your brand in a catchy, compelling way. The best taglines are: Short and snappy. Aim for 3 to 5 words that roll off the tongue. Brevity is key. Unique. Stand out from the competition with an original phrase. Avoid overused expressions like "Experience Matters" or "Your Best Move." Meaningful. Tap into emotions and highlight your value. For example, "We Turn Houses Into Homes" or "Your Perfect Place is Here." Versatile. A great slogan works across platforms – on your website, business cards, social media, and print ads. Keep it general enough to resonate in any medium. Timeless. Choose words and a sentiment that won't quickly become outdated or irrelevant. Avoid references to current events or technologies that may not last. Coming up with a catchy real estate slogan is challenging. Start by defining what makes you and your business unique. Think about your target clients and what will resonate most with them. Brainstorm ideas, get input from colleagues, and test options with friends and family. With some creative work, you can develop a memorable tagline that becomes your rallying cry. Real Estate Slogan Ideas Based on Your Personality Are you bubbly and energetic or more serious and professional? Your real estate slogan should match your unique personality and brand. If you're enthusiastic and personable, try something fun like "Making Dreams Come Home" or "Unlock Your Dream House." These capture your optimism and passion for helping clients. For a polished and professional image, consider "Experience Integrity Excellence" or "The Key to Your Next Move." Short and straightforward, these convey your competence and dedication. Creativity is key. Play with rhyming phrases like "Buy, Sell, Excel!" or alliteration such as "Homes Happen Here." Puns on real estate terms are always a win, e.g. "The Real Estate Agent with Real Appeal" or "Property Prodigy." You can also highlight your local expertise by incorporating your city or region into the slogan, e.g. "The Key to Palm Beach Properties" or "Navigating Napa Valley Neighborhoods." Location-based slogans resonate with people searching for an agent familiar with the area. Location-Based Real Estate Slogan Ideas Your real estate location is a key selling point, so showcase it in your slogan! Mention well-known landmarks, natural features, or neighborhood names to give potential clients a sense of place. For coastal properties, you could use: "Oceanfront Opportunities" "Beach Life is the Good Life" "Making Waves in Seaside Sales" In a historic area, try: "Where the Past Meets the Present" "Classic Homes, Modern Living" "A Legacy of Luxury" For rural listings, consider: "Country Charm and City Convenience" "Discover Natural Wonder" "Peace, Quiet and Mountain Views" In a trendy part of town, go with: "Where Style Lives" "The Height of Sophistication" "Life on the Leading Edge" Creative and Unique Real Estate Slogan Ideas Coming up with a catchy slogan is an important part of branding your real estate business. The right tagline can memorably capture your value proposition. Here are some creative ideas to get you thinking: Location-Based Play on your geographic location or notable landmarks. For example: "The Key to Key West Properties" "The Gateway to Orange County Real Estate "At the Heart of the Bay Area" Lifestyle Focus Highlight the lifestyle benefits of properties in your area. For example: "Live, Work, Play…We Have It All" "Find Your Place in Paradise" "The Good Life Group" Customer Service Oriented Emphasize your commitment to clients and customer service. For example: "Your Satisfaction is Our Success" "We Go the Extra Mile for You" "People. Partnership. Performance." Inspirational Choose an uplifting message to inspire confidence in your services. For example: "Experience the Joy of Home" "Together, We'll Find Your Dream Home" "Charting a Course to Home" Conclusion Think about your key benefits. What do you offer clients that make you stand out? Maybe you have years of experience, utilize innovative marketing techniques, or provide concierge-level service. Build your slogan around your main selling points. So there you have it, my friend. With a little creativity and thought, you can come up with a real estate slogan that captures your brand and stands out from the competition. The goal is to be memorable yet genuine. Don't try too hard to be clever or you'll end up with something cheesy. And please steer clear of the overused cliches that make eyes roll. Put your slogan out there with confidence, consistency, and a smile. This is your chance to define your business in just a few choice words. Make it count! Check out other related articles: 20 Engaging Content Ideas for Facebook Fresh TikTok Video Ideas from TikTok Influencers To view the original article, visit the Realtyna blog.
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Products

BoomTown Marketing Platform
BoomTown is the leading platform to grow your real estate business and the only system proven to 4x your database. With expert lead generation, IDX websites, intelligent CRM, predictive lead insights, success management (and so much more), BoomTown takes the guesswork out of closing deals. Plus, with a Lead Concierge Service of real, US-based & highly-trained Lead Concierges (no bots!), BoomTown actually handles your lead engagement for you. That means, more connections, more conversations, and more closings. Discover why BoomTown is trusted by the top producers in real estate and dominates the Real Trends top lists year after
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Online Advertising From Homes.com
Your Listing. Your Lead.   Homes.com reaches millions of active buyers and sellers each month.  Share your brand and listings with this engaged
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Parkbench
Stand out from the crowd with Parkbench. We build neighborhood websites for hyperlocalized areas sponsored by a single agent per area, creating unique online content that promotes recognition and drives business for the agent. Now a network of platforms, Parkbench websites engage potential customers, designed to inform visitors of local events, news, and information about the community. Parkbench also provides free marketing tools for business professionals through their main
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CRS Data MLS Tax Suite
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided you with a wealth of tax data. Our new, customized MLS Tax Suite by CRS Data integrates seamlessly into your MLS system and gives REALTORS® current tax data, detailed maps and robust features on all browsers and devices. Find listings and FSBOs quickly, evaluate them effectively and give clients professional
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Industry News

Luxury Presence Launches AI Lead Nurture, an Advanced AI-Powered Lead Engagement Tool
AUSTIN, TX -- Luxury Presence, a leading proptech startup that provides real estate growth marketing solutions, today announced the release of AI Lead Nurture, an innovative AI-powered tool that boosts lead engagement and appointment requests. AI Lead Nurture leverages human-like AI to engage and qualify more leads. The tool automatically responds to inbound messages 24/7 and continues to strategically follow up, keeping leads warm and driving them toward an appointment request. It also does the work of learning a lead's timeline, budget, and preferences, allowing busy real estate professionals to prioritize the highest-quality prospects. With an average of 25 touchpoints, AI Lead Nurture frees up agents' time while increasing lead response rates to over 50% and warm handoff rates to over 14%. In the three months after implementing the tool, top-ranked New Jersey broker Taylor Lucyk generated 40 appointment requests and a 22% warm handoff rate, demonstrating the efficiency of AI Lead Nurture in qualifying leads. "AI Lead Nurture joins our suite of market-leading products that help real estate professionals get in front of their target audience, collect more leads, and drive the most valuable prospects toward appointment requests," said Malte Kramer, Founder and CEO of Luxury Presence. "The tool is incredibly smart—it feels like having a real conversation with the agent—and it gives agents time back to focus on nurturing relationships and closing deals. It also allows even the busiest agents to satisfy buyers and sellers' desire for responses on-demand, impressing potential clients from the jump." About Luxury Presence Luxury Presence is a Los Angeles proptech startup that provides growth marketing solutions to over 10,000 agents, teams, and brokerages–including more than 20 of the top 100 WSJ real estate agents. The company's award-winning real estate websites, expert marketing solutions, and AI-powered mobile platform help agents attract more business, work more efficiently, and impress their clients. Since launching in 2016, Luxury Presence has raised over $52M. Its notable investors include Zillow Co-Founder Spencer Rascoff, real estate coach Tom Ferry, NBA Champion Dirk Nowitzki, NFL Pro Larry Fitzgerald, Switch Ventures, Toba Capital, and Bessemer Venture Partners. Luxury Presence has a sales and customer support office in Austin, TX. For more information, visit https://www.luxurypresence.com.
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Inside Real Estate Launches 2024 with New Innovations in AI, Platform and Home Ownership Tech
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Matterport Launches Property Intelligence: Transforming Real Estate and Property Management with AI and Automation
Leveraging years of innovation in spatial data and AI, Matterport's new suite of AI-powered features revolutionizes property analytics, enhancing Marketing, Design, Construction, and Facilities Management solutions. SUNNYVALE, Calif. Feb 15 — Matterport, Inc. is today launching Property Intelligence, a collection of AI-powered features that provides customers with access to automated measurements, layouts, editing, and reporting capabilities generated from a Matterport digital twin of their property. The result of years of advancements in spatial data, computer vision, and deep learning, Property Intelligence unlocks information and data about a property that has never been so easily available thanks to the power of automation and AI at Matterport. These new features bolster the company's Property Marketing, Design and Construction, and Facilities Management solutions for automating key elements of home listings, construction projects, and factory floor operations. "Since day one, our mission has been to fundamentally transform how people understand and access the built world. Our 3D digital twin technology set the industry standard for the virtual tour, and now we're delivering unprecedented information and customization capabilities to our customers for any type of property anywhere in the world," said RJ Pittman, Chairman and CEO, Matterport. "Across the globe, Matterport serves nearly one billion virtual tours each year to let people walk through their potential dream home, manage a chain of retail stores, or operate their manufacturing facilities remotely. Our advancements in AI, automation, and property insights save our customers valuable time and help them make smarter decisions for their businesses and better serve their clients." As part of Matterport's Winter 2024 Release: Automating the Future, the company is introducing a series of new Showcase plugins that streamline property navigation and expert connections for users. Compass and Minimap plugins help visitors intuitively navigate large spaces with new visual cues, while the new Business Card and Quick Link plugins provide key contact details and additional property information inside the digital twin experience. Real estate agents can brand virtual tours, while property and facility managers can insert key information in the form of a card anywhere in the virtual space, including operations manuals, restaurant menus, reservation pages, and more. To better serve real estate agents and property marketers, Matterport has upgraded its RICS-standard schematic floor plans with options such as color floor plans, branding, multiple languages, and the ability to add or remove furniture. These new floor plans help agents attract qualified buyers while saving time by reducing site visits. Announced in beta last December, the Matterport CAD file add-on is now available, which converts Matterport digital twin point clouds into editable CAD drawings for any space in several formats, including DWG and DXF files. This add-on introduces a powerful CAD file export feature, offering construction and design teams a seamless solution to the traditionally labor-intensive tasks of documenting existing conditions and manually tracing files. The CAD file add-on streamlines the process of as-built documentation and speeds up project timelines. Matterport is also sharing a preview of Project Genesis, the company's upcoming generative AI release that leverages the organization's experience in machine learning and AI to automatically reimagine and redesign a space within the digital twin. Initially, customers will be able to de-furnish an entire space, remove items from the property, or clean out the clutter. Next, customers will be able to reimagine an entire property with AI-generated interior design styles and furnishings. Project Genesis, leading the transformation of the digital twin and built world itself, is slated to enter its first beta with select customers later this year. To learn more about the new capabilities and features, explore the 2024 Winter Release and read our blog. About Matterport Matterport, Inc. (Nasdaq: MTTR) is the World's #1 Digital Twin Platform* leading the digital transformation of the built world. Our groundbreaking platform turns buildings into data to make every space more valuable and accessible. Millions of buildings in more than 177 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal and marketing. Learn more at matterport.com and browse a gallery of digital twins.
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REACH Australia and New Zealand Unveils Nine Companies Selected to 2024 Scale-up Program
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Companies

Dell Technologies
The tools and expertise you need to do incredible things Dell Technologies stands as an unparalleled technology provider for real estate professionals, whether you are an individual agent, a team leader, or an owner of a multi-office firm. We offer solutions specifically tailored to the unique demands of the real estate industry, Dell Technologies offers a distinctive array of benefits to empower small business owners and entrepreneurs in shaping their digital future and revolutionizing their professional lives. As part of the Dell Technologies family, which encompasses Dell, Dell EMC, Pivotal, RSA, Secureworks, Virtustream, and VMware, customers gain access to the industry's most comprehensive and innovative technology and services portfolio. Put our technology and small business advisory services to work for you with exclusive discounts for RE Technology
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VirtualTourCafe
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
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Brokermint
The most easy-to-use real estate back office platform. Integrate Brokermint with your CRM, MLS and QuickBooks, seamlessly. Brokermint provides agents, office administrators and brokers a complete system for tracking anything and everything related to your transaction. Brokermint eliminates the need for multiple programs and will seamlessly integrate with tools you may already have in place such as the MLS, your favorite CRM and Quickbooks just to name a few. Additional features include managing offers, commission tracking and compliance review - all under one user-friendly
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realtor.com®
Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. Find property info from the most comprehensive source of home data online at
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Webinars

[WATCH] The Future of AI
Intrigued by artificial intelligence? Ever wanted to understand it more deeply? We've got just the overview for you! Last month, RE Technology was joined by Dr. Brons Larson of Dell Technologies for a webinar. Dr. Larson is an applied mathematician with a Ph.D. in artificial intelligence who has worked with AI for two decades. Dr. Larson took us on a fascinating journey, explaining the origins of AI, where it's at now, and where it's headed in the future. Webinar attendees were treated to a discussion that ranged from complexity to how AI learns to the ethics of AI — and, yes, how advancements may impact real estate professionals in the future. So if you want to deepen your knowledge of this rapidly changing technology (and sound much smarter at cocktail parties), watch the full webinar below: Webinar Guests Dr. Brons Larson, AI Ecosystems Lead, Dell Technologies Sara Nauert, Strategic Partnerships and Business Development Analyst, Dell Technologies Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 0:54 - Dr. Brons Larson shares his background as an applied mathematician with a Ph.D. in artificial intelligence who has worked in the AI field for 20 years. 2:00 - Dr. Larson offers a snapshot of what AI at Dell Technologies means today. 2:53 - How AI is categorized into three broad areas within Dell. 4:35 - A snapshot of Dell's current AI projects. 8:35 - What's next for AI? An overview of the first, second, and probable third waves of AI. 12:24 - Dr. Larson references quotes from experts, including DARPA's view that AI is essentially a bunch of spreadsheets, and Jeffrey Hinton's suggestion to "throw it all away and start over." 14:47 - Why is a third wave of AI needed? 22:57 - An overview of AI challenges. 25:24 - How human learning differs from how AI learns. 30:45 - How does third wave AI work? 32:15 - What will launch the third wave of AI? 33:45 - Third wave AI offers up an immense opportunity. 36:39 - Impact of shifting from second to third wave AI. 39:05 - Third wave AI and creativity: Will AI replace creative professionals? 42:29 - Sara Nauert shares Dell Technology offers available to RE Technology readers. 44:08 - Dr. Larson answers questions on how AI will impact the real estate industry. Next Steps For questions or more information on Dell Technologies, contact [email protected] Learn more about special offers from Dell for RE Technology readers Watch more webinars
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3 Must-Read Tips for Building a Digital Brand Identity as an Agent
Creating a digital brand identity as a real estate agent has never been a more important component of the business. Both buyers and sellers spend ample time researching potential agents online long before they make any decisions about who will represent them in the home transaction, typically between six months to a year before they actually hire someone. At the same time, it's never been more difficult to craft a distinct brand as an agent, one that prospective buyers and sellers can trust and understand. There are no doubt a lot of agents competing with you in your market, and standing out from the crowd can be a challenge for even the best agents. In a webinar from October 31, 2023, Marilyn Wilson, President of RE Technology, sat down with John Adams, President of Adams, Cameron & Co., and Peter Newton, President of Big Rock Consulting Group, to talk about actionable ways agents can craft their unique brand identity. Watch the video to get the full experience; meanwhile, here are some between-the-lines takeaways from their presentation. 1. Digital reach matters more than physical distance Buying physical advertising on billboards, park benches, or newspapers has been a tried-and-true tactic that many agents have used to establish and spread their brand identity. However, these days, people who buy a new house are moving farther and farther away from their current residence: up to 50 miles, compared to up to 15 miles in previous years. If the billboard ads are working for you, that's great, but remember that there could be potential clients who are miles away from the places you would most likely post a physical ad. Building a digital brand identity will help you to both cement trust locally and generate leads from outside your immediate area. 2. Working with a high-profile brokerage can give you a head start Both buyers and sellers want to work with agents who have an established brand. For newer agents who don't have as much experience, or even for seasoned agents who appreciate the additional leverage, working with a brokerage that aligns with your brand identity and that has done its own work to market and advertise itself can help provide a boost to your own reach. 3. Be ubiquitous and consistent It takes a certain number of impressions before an individual member of your audience will be able to remember who you are and what you do. That's not an indication that your brand needs improvement; rather, it's proof of how inundated everybody is with information all day, every day, and how consistent and persistent messaging can help cut through the noise to reach your target audience. With that in mind, it's smart to diversify your marketing efforts just like you would an investment portfolio. Create content that consistently showcases you as a real estate expert in your niche for different channels. If you make a neighborhood guide video for your website, ask yourself how you can slice it up and reuse it not just on Facebook, but also YouTube, Instagram, TikTok, Snapchat, and other social media platforms that support video sharing. To learn more about how to establish a niche for yourself and the five steps of building a brand, watch the full presentation. Related reading Real Estate Branding: 6 Steps for Agent Success How to Humanize Your Digital Business A Step-by-Step Guide to Branding Your Business
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Mastering Real Estate Marketing in 2023: Back to the Basics
When home sales decline in a market, it may feel natural to pull back on spending to conserve your resources. But is that really the right approach? Instead, top agents take the opposite tack: they get even more aggressive on promotion because they know their competitors are cutting back. This leaves an opportunity for top agents to expand their presence. Then, when the housing market turns favorable again, they can come out stronger than ever. Fortunately, you don't have to spend a ton on promotions to be successful. In a recent webinar, we learned how to act strategically to market yourself to sellers and give your listings a virtual advantage. Watch the webinar recording to learn more: Webinar Guests Michael Vervena, VP of Sales and Marketing, Planitar, Inc. Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 3:40 - Michael Vervena talks about current market challenges. 6:55 - Buyers and sellers are starting their real estate journey online. 8:35 - What do home sellers expect from a real estate professional? 11:27 - Meeting home buyers' expectations. 17:35 - How to give your online listings a virtual advantage. 22:03 - Technology that provides accurate and reliable data to meet buyers' expectations. 42:20 - Strategies for sharing your listings on social media. 43:11 - How to demonstrate your value by showing your client what you did for them. 48:35 - What makes iGuide unique, and how it helps your marketing strategy. Next Steps To learn more about iGuide, visit GoiGUIDE.com To find a service provider in your area, visit goiguide.com/residential-real-estate Read articles about Virtual Tours, Floor Plans, and Online Marketing Explore more Virtual Tour, Floor Plan, and Online Marketing solutions in our Product Directory Watch more webinars
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Online Marketing Boot Camp: Don't Be the Invisible Agent
Can your ideal clients find you online? Making your business visible to potential leads isn't as simple as throwing up a real estate website. Online marketing isn't like Field of Dreams — if you build it, they may not necessarily come. They will, however, come if you undertake a consistent marketing strategy. And it doesn't even have to be complex or time-consuming. The key is cross-promoting your marketing content across various platforms so that you reach consumers wherever they are. We learned all about this in a recent webinar. Watch the recording below to find out how easy it is to get started with an online marketing strategy that puts your business in front of your ideal clients. Webinar Guest Brandon Zwingman, National Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Host Brandon Zwingman introduces himself and the webinar topic. 4:11 - The top five online platforms that most agents aren't using in their online strategy. 6:37 - Email marketing: what kind of emails to leverage, how to use them, and what content to include. 18:05 - Blogging: the benefits to SEO, your online visibility, and how to promote. 20:13 - Facebook: Business pages, how often to post, the most valuable types of posts. 33:33 - LinkedIn: "The silent powerhouse" for real estate marketing. 40:00 - Your website: your central place to be found on the internet. 44:22 - The key to effective social media marketing. 47:08 - The way consumers search has changed. 48:00 - Local ranking factors on Google. 49:37 - Setting up your Google Business Page. 53:00 - The importance of your online brand. 56:27 - Money making goals to set for your online reputation. 1:00:41 - A look at how OutboundEngine can simplify your online marketing strategy. 1:14:58 - Go to bit.ly/profilereach to see how your business is displayed online. Next Steps Visit OutboundEngine.com to learn more Read articles about Online Marketing, or explore more Online Marketing solutions in our Product Directory Watch more webinars Register for our upcoming webinar, Real Estate Marketing in 2023: Focus on the Fundamentals
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[WATCH] The Ultimate Lead Generation Machine: How to Keep Your Repeat and Referral Gears Turning
Did you know that 67% of all real estate leads come from repeat and referral clients? To help our readers learn to nurture this side of your business, we recently co-hosted a webinar with Morris Marketing Group. Webinar attendees learned the latest research on lead generation and conversion, as well as answers to the following questions: Where do the best leads come from? Who is converting them? What is their strategy? Watch the webinar recording below to learn why lead conversion is just as important as lead generation, how to find quality leads, and how to keep your repeat and referral business humming along. Webinar Guest Phil Hollander, VP of Business and Professional Development, Morris Marketing Video Timeline 0:00 - Host Phil Hollander introduces himself and the webinar topic. 5:00 - What type of real estate agent do you want to be? 6:13 - What does having a vision for your business look like? 7:29 - Why you need to generate a steady flow of leads. 7:55 - The Lead Spectrum: a different way to look at leads. 11:33 - Two ways to evaluate a lead. 13:09 - The ideal lead situation. 15:14 - The four dominant personality types of lead generation and conversion. 23:50 - A look at the Prospector and Converter personality types. 25:56 - A look at the Networker and Marketer personality types. 28:59 - How are clients choosing agents these days? 29:57 - Why having a systems-based business is critical to your success. 33:51 - The Success System for generating and converting leads. 36:15 - Component #1 of the Success System: Direct mail newsletter. 40:32 - Component #2 of the Success System: Email newsletter. 41:17 - Component #3 of the Success System: Market updates. 42:29 - Component #4 of the Success System: Birthday and move-in anniversary outreach. 43:01 - Component #5 of the Success System: Phone calls. 44:09 - Component #6 of the Success System: In-person client events. 45:20 - Component #7 of the Success System: Annual real estate checkup. 47:29 - Component #8 of the Success System: Your website. 49:08 - Component #9 of the Success System: Blog and social media content. 51:21 - Strategies for qualifying your database. 53:31 - Quick overview of what we've learned so far. 54:50 - Does the Success System work for new agents? 58:21 - Learn more about the Client Referrals system with a free 20-minute consultation. Next Steps Contact Phil Hollander via email or at 800-308-6134 ext. 217 for a free 20-minute consultation Visit MorrisMarketingGroup.com to learn more Read articles about Lead Generation, or explore more Lead Generation solutions in our Product Directory Watch more webinars
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