Articles

2021: What's Your Zillow Plan?
Thursday, January 28, 2021 at 12:00 PM PST Real estate agents have long looked warily at Zillow, a media company that aggregates data on more than 110 million American homes through its website. Since Zillow's launch in 2006, millions of home buyers and prospective sellers have diverted to begin their research on its website and app. Zillow's next move is even more disruptive: It has become a brokerage and is hiring real estate agents. What can real estate agents do to prepare? You can do what Zillow can't. This webinar will do a deep dive into actionable steps agents can take to Zillow-proof their business. In the process, you also will learn how to close more deals in 2021. Join Marilyn and Frank as they walk you, step-by-step, through how Delta Media can help you beat Zillow – and other disruptors – in your local marketplace. By attending this webinar, you'll get a chance to check out everything explained first-hand and try it free for 30 days. Interested in Zillow-proofing your business? Sign up for our free Webinar now. Register now!
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Guide to YouTube Ads for Real Estate Agents
Despite YouTube being one of the most successful and popular social media platforms, for real estate agents, it's still a relatively untapped territory. Of course, many real estate agents have a YouTube presence but it's still not enough, just toes dipped in the water. What real estate agents don't realize is that YouTube is a huge marketing platform that gives you the opportunity to reach every kind of audience you need: whether you're a real estate agent targeting millennial homebuyers, or your clients are people over 50, YouTube can help you target them.
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Rule Your Real Estate World with One Simple App
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Start 2021 Strong and Crush Your Goals
Tuesday, January 19, 2021 at 9:30 AM PST We all get the same 365 days. How do you plan on using them? Join us for an epic 2021 Kickoff Event, featuring the legendary Tom Ferry (#1 educator in real estate) and Bill Pipes (business coach and consultant to top producing agents)! Get your mindset right and a to-do list in place to hit the ground running in the new year and making 2021 your best year in real estate yet. The how-tos you'll learn: How to get in the right mindset How your mindset and motivation can impact your goals How to build a plan to move your business forward, powerfully How to reset your sales strategies How to improve your sales and objection-handling skills How to boost lead conversion and generation Register now!
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Products

Online Advertising From Homes.com
We Send the Consumers more Likely to Buy to YOU! Homes.com consistently is a top source of consumer traffic to real estate agent and broker websites. Not only do we refer a high volume of consumer traffic to real estate professionals, but we send highly-engaged consumers who are more likely to buy your way! Here’s how: Homes.com receives over 12.5 million unique consumer visits monthly, with over 20 million total visits each month. 190 million page views each month, with consumers spending an average of 11 minutes on Homes.com. Half of our visitors DO NOT visit a competitor. Refer more traffic to broker sites than Zillow or Realtor.com. Drive EVEN MORE Traffic to Your Site when You UPGRADE your listings to Preferred! Preferred listings are positioned at the top of search results on Homes.com and have special branding to get them noticed faster. Combine high-visibility with Homes.com’s already highly-engaged consumer traffic, and it’s no wonder that Preferred Listings are viewed 8 times more than basic listings on Homes.com, and they receive 7 times more leads! Contact us to upgrade your basic listings to Preferred Listings on Homes.com today! Target Buyers and Sellers in Your Area with Local Ads on Homes.com! Target active buyers and sellers in the city and/or zip code of your choice. High-impact branding ads containing social media links present you as the local expert. Clean ad design blends seamlessly with the page design to avoid con- sumer banner ad blindness and get you noticed faster Connect with and convert more active homebuyers in your target area with Buyer Connect from Homes.com! As a part of the Homes Connect platform, Buyer Connect is our end-to-end solution that connects you with inquiring local
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CRS Data MLS Tax Suite
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided you with a wealth of tax data. Our new, customized MLS Tax Suite by CRS Data integrates seamlessly into your MLS system and gives REALTORS® current tax data, detailed maps and robust features on all browsers and devices. Find listings and FSBOs quickly, evaluate them effectively and give clients professional
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Websites by Delta Media Group
Franchise, Brokerage, Team & Sales Associate Websites Choose a simple or sophisticated themed website, or opt to collaborate with our Design Team to create a custom website that showcases your business and incorporates lead-generating features. Features: AVM For Seller Leads INRIX Drive Time Search Metro-Line Search Custom Boundary Creation For Hyperlocal Community Search Dynamically Created Subdivision & School District Results Commercial Websites  Luxury Websites Built-In Mortgage Calculations & Mortgage Lead System Market Demographic & Trending Data Fastest Updating Listing Data in Industry (Updates on average 2-5 minutes) Live Chat Plug-Ins Squeeze Page & Lead Generation Tools  Progressive Web App / Push Notification  AMP
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The Pathway to Mastery™—Essentials
Buffini & Company is the largest coaching and training company in North America. Founded by real estate legend and master motivator Brian Buffini, the company provides a unique and highly-effective lead generation system. The newest training program from the company, The Pathway to Mastery, offers a deep dive into this lead generation as well as negotiation strategies, buyer and seller tactics and more. It is the most comprehensive, in-depth program ever created for the real estate industry! Learn more about this program
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Industry News

Second Century Ventures Joins the Oxford Future of Real Estate Initiative
CHICAGO (January 12, 2021) -- Second Century Ventures, the strategic investment arm of the National Association of Realtors and the most active global fund in real estate, has joined the Oxford Saïd Business School's Future of Real Estate Initiative. Through this initiative, SCV will collaborate with FORE's industry partners and academics to address key questions on the future of global real estate. "The future of the industry will be influenced as never before by technology and innovation, and relevant real estate research requires significant industry collaboration from across the globe," said Oxford's Professor of Practice and Director of FORE Andrew Baum. "We're delighted to welcome SCV to FORE and look forward to working with them on key questions around the future of real estate." The new partnership will enable SCV and FORE to continue exploring the impact of technology, housing challenges, emerging sectors and models for real estate ownership and operation. Through partnerships with several industry leaders, including Arcadis UK, CBRE, EY, and Redevco, the FORE Initiative aims to predict many of the changes and challenges real estate can expect to face over the next decade. We are thrilled to join FORE and work closely with esteemed industry partners to discuss and collaborate on pivotal research for the property sector," said Dave Garland, managing partner, Second Century Ventures. "Joining this initiative truly amplifies our ongoing efforts to advance real estate through technology and innovation on a worldwide scale." In joining the program, SCV looks to provide resources and support to the University of Oxford's Research team's efforts akin to that of the recently published PropTech 2020." Learn more information about the SAID Business School FORE Initiative. Learn more about Second Century Ventures. About Saïd Business School Saïd Business School at the University of Oxford blends the best of new and old. We are a vibrant and innovative business school, but yet deeply embedded in an 800-year-old world-class university. We create programmes and ideas that have global impact. We educate people for successful business careers, and as a community seek to tackle world-scale problems. We deliver cutting-edge programmes and ground-breaking research that transform individuals, organisations, business practice, and society. We seek to be a world-class business school community, embedded in a world-class university, tackling world-scale problems. About Second Century Ventures Second Century Ventures is the most active global real estate technology fund backed by the National Association of REALTORS®, which leverages the association's more than 1.4 million members and an unparalleled network of executives within real estate and adjacent industries. SCV helps scale its portfolio companies across the world's largest industries including real estate, financial services, banking, home services and insurance. SCV operates the award-winning global REACH technology scale-up program.
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Chime Successfully Executes Strategic Partner Program to Bolster Real Estate Sales Acceleration Platform
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Realtor.com December Housing Report: Number of Homes for Sale Hits an All-Time Low
Buyers and sellers remained active throughout holiday season, draining inventory while driving price growth and quick sales SANTA CLARA, Calif., Jan. 7, 2021 -- The number of homes for sale in the U.S. reached an all-time low in December, dipping below 700,000 for the first time as buyers remained active throughout the holiday season, according to realtor.com's Monthly Housing Trends Report released today. Due to unusually strong demand, home prices were up double digits compared to last year, however, the median listing price came down to $340,000 from a summer high of $350,000. "The shortage of homes for sale has been an ongoing issue for the last couple of years, but in December the combination of the holiday inventory slowdown and the pandemic buying trend caused it to dip to its lowest level in history," said realtor.com® Chief Economist, Danielle Hale. "Looking forward, we could see new lows in the next couple of months as buyers remain relatively active, but a surge of new COVID cases may slow the number of sellers entering the market. Newly listed properties have shown mixed trends. While December's data points to possible relief on the horizon, this figure has been impacted the most in areas with large COVID surges, and consistent improvement will be key in order to get out of this extreme shortage. We eventually expect to see improvements in the supply of homes for sale, especially in the second half of the year. Until then, finding a home will continue to be a top challenge for buyers across all price ranges." The number of homes for sale reached a historic low as buyer demand remained strong Nationally, the number of homes for sale was down 39.6%, amounting to 449,000 fewer homes for sale than last December. Newly listed homes were only down 0.8% compared to last year, a substantial improvement from November when new listings were down 8.7%. Western (+30.8%) and Northeastern larger markets (+15.0%) are seeing the strongest improvements with more new listings hitting the market, while the Midwest (+0.2%) and South (-4.0%) lagged behind. The West's surge in newly listed homes is primarily attributed to San Jose, Calif. (+123.8%) and San Francisco (+98.9%), which saw far more new listings this December compared to 2019. The metros with the largest declines in new listings compared to last year included: Nashville, Tenn. (-19.9%); Memphis, Tenn. (-18.5%); and Charlotte, N.C. (-16.0%). Home prices continued to grow at double-digits The median listing price grew 13.4% year-over-year, to $340,000 in December. This is a slight step back from its peak of $350,000. While prices increased nationwide, the largest gains were seen in the Northeast (+12.2%), followed by the West (+10.4%), Midwest (+8.6%) and South (+6.7%). Within the nation's 50 largest metros, prices increased by 8.8%, nearly the same as last month. The metros which had the largest gains in prices included: Austin, Texas (+20.0%), Riverside-San Bernardino, Calif (+17.2%), and New Orleans (+16.8%). Minneapolis (-1.6%) was the only metro to see price declines. Homes continued to sell rapidly during holiday season Homes sold in 66 days on average in December, which is 13 days faster than last year. Within the nation's 50 largest metros, homes sold even faster, spending only 56 days on average on market. The metros where homes sold the fastest compared to last year included: Virginia Beach, Va. (-28 days); Hartford, Conn. (-23 days); and Louisville, Ky. (-23 days). The four metros where homes sold more slowly compared to last included: San Diego (+6 days); Miami (+5 days); Buffalo, N.Y. (+3 days); and New York (+2 days). Metros With the Largest Increase in New Listings   *Some data for Pittsburgh has been excluded due to data quality. About realtor.com® Realtor.com® makes buying, selling, renting and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate more than 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, realtor.com® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
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Homeownership Slips Into Unaffordable Territory Across Majority of U.S. in Fourth Quarter of 2020
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Companies

SentriLock
SentriLock is the leading electronic lockbox manufacturer and service provider supporting the Real Estate industry and other emerging markets. SentriLock is a technology-based company that offers the most secure, durable, and versatile product within the industry. With SentriLock’s reliable, multiple key access method you will never miss a
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VirtualTourCafe
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
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Delta Media Group
  Websites, CRM, SEO, Superior Training & Support-Delta Delta Media Group is 100% family-owned and operated with no outside investors and no VC funding. As a leading website technology provider to the top U.S. real estate companies, we provide clients with both form AND function. From its streamlined user interface to the most advanced technology in the real estate industry, our all-in-one platform allows companies to consolidate vendors saving money plus reducing the frustration of managing multiple third-party
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CRS Data (Courthouse Retrieval System)
With an in-house team dedicated to collecting, converting, updating and verifying the data available through our robust suites, you can make confident decisions that optimize performance, increase revenue and enhance customer experience. Put the power of intelligent data in your hands with CRS
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Webinars

WATCH: Introducing Chirp, the New Relationship Software from Happy Grasshopper
We all know that real estate is a relationship business. And we all know the things we "should" do to maintain our relationships--call past clients, send them emails, reach out by text--but it's not always easy to find the time or motivation to do these things. Enter Chirp, a new relationship platform from Happy Grasshopper. Each year, Chirp sends out 17 "non-salesy" emails, 6-12 conversation starting texts, and 6-12 friendly ringless voicemails to your database to nurture your relationship with your contacts. We learned all about Chirp in a recent webinar and how one top Realtor uses it to build his relationships—and his business. Check out the webinar below (and make sure you watch through to the end to see the impromptu guitar duet)! Webinar Guests Dan Stewart, CEO, Happy Grasshopper Randall Martin, top producer at CB&A REALTORS® Chris Drayer, CEO and Founder, Revaluate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the panelists. 1:15 - Dan Stewart introduces the topic and emphasizes the importance of relationships. 5:51 - Randall Martin shares how much of his business comes from cultivating relationships. 9:01 - The issues behind agent adoption of broker-provided technology. 15:01 - Randall explains what happens when he sends out a "Chirp" from Happy Grasshopper. 18:00 - Dan shares the genesis of Chirp and what it does for brokers and agents. 20:50 - Chris Drayer on how Revaluate's integration with Happy Grasshopper helps agents identify contacts that are ready to move. 23:27 - Dan gives us a live demo of Chirp. 33:38 - The difference between campaigns for new leads vs. existing contacts. 35:20 - Randall shares the analytics that his Chirp campaigns see. 43:24 - Dan on what Happy Grasshopper offers brokerages. 47:20 - Chris on how Revaluate works within Happy Grasshopper to identify those most likely to move. 49:54 - Q&A session. 57:23 - How to learn more about Chirp, or sign-up for the service. 1:00:30 - Dan and Randall wrap things up with an impromptu guitar session! Next Steps Download Randall Martin's case study: How One Email Generated $2M in New Business in One Day Learn more at HappyGrasshopper.com/Chirp Read articles about Email Marketing, or explore more Email Marketing solutions in our Product Directory Watch more webinars
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WATCH: Connect with Clients During a Life-Changing Event
Wouldn't it be nice to know which contacts in your database need a real estate agent right now? Thanks to technology powered by artificial intelligence, that's no longer a pipe dream--that's today's reality. This week, we hosted a webinar that explored a new player on this scene, Lead Scoring 360 from HomeActions. Lead Scoring 360 can help real estate professionals identify warm leads--including those who are going through a major life event like a marriage, divorce, birth, death, and beyond. Watch the recorded webinar below to learn how this AI-powered technology can predict which leads you should reach out to next: Webinar Guests Albert Clark, President, HomeActions Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:40 - Albert Clark on how building relationship capital using email marketing and artificial intelligence can help you focus your efforts on warm leads in your database. 2:28 - An introduction on how HomeActions works and how it can help real estate pros identify warm leads. 26:19 - How to position yourself to help those going through life changes—divorce, death, birth, etc.—using HomeActions' latest product, Lead Scoring 360, an AI-powered marketing tool. 28:35 - How Lead Scoring 360's 'Move Score' predicts who is most likely to move in the next 3-6 months. 34:17 - Albert shares how HomeActions' subscription model works and answers audience questions. 1:00:40 - How to learn more about HomeActions and Lead Scoring 360. Next Steps Learn more about HomeActions on their website To get started or learn more, email Albert Clark or text him at 570-510-3507 Read articles about Email Marketing, or explore more Email Marketing solutions in our Product Directory Register for our upcoming webinar: Introducing Chirp™: The easiest, most engaging relationship software that agents and brokerages agree about! Watch more webinars
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WATCH: Secrets to Lead Generation Success
"Inventory is just gone right now." That's the situation that most real estate agents are facing across the country--and a fact that we spent a good amount of time discussing in a recent webinar. What can agents do to keep their business moving and the leads flowing through their sales funnel throughout the twin challenges of COVID-19 and record low inventory levels? Frank Chimento and Bondilyn Jolly of Elevate joined us during this webinar to discuss just that. They answered the lead generation questions of real estate agents across the country, while helping agents strategize their way to success. Check out the full discussion and strategy session in the video below: Webinar Guests Frank Chimento, VP of Brokerage Development, Elevate Bondilyn Jolly, VP of Marketing at Elevate and Managing Partner of 3sixtyfive.agency Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 10:20 - Critical statistics about consumer and real estate agent behavior and trends. 25:45 - Lifecycle of a real estate lead. 41:40 - Search-based vs. interruption-based lead generation. 44:34 - Frank shares statistics and facts on generating and converting buyer leads. 45:51 - Live audience poll about lead generation. 59:55 - The difference between buying leads vs. a lead conversion system. Next Steps Learn more about Elevate at TryElevate.com/LeadGen Read articles about Lead Generation, or explore more Lead Generation solutions in our Product Directory Register for our upcoming webinars: Are You Using the Best Real Estate Tech for Your Business? and Connect with Clients During a Life-Changing Event Watch more webinars
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WATCH: 5 Ways Your CRM Can Make You More Money
Is your CRM doing the hard work of managing your database--or just making you work hard? There's a smarter way to work when you have a smart CRM. What's a smart CRM? A platform that offers strategic insights, surfaces opportunities, offers behavioral insights and more to keep you top-of-mind with your contacts. We explored one such CRM during a recent webinar with Brad Nix and Greg Dallaire, two top brokerage leaders who both use BoomTown's CRM in their businesses. Learn how your real estate team or brokerage can benefit from an intelligent CRM in the recorded webinar below: Webinar Guests Greg Dallaire, Broker/Owner, Dallaire Realty Brad Nix, Co-founder and COO, Path & Post Real Estate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 3:15 - Brad Nix and Greg Dallaire share what a CRM means to their businesses. 5:33 - How a CRM enables conversion of past and present leads. 27:05 - Delivering a premium level of service with a CRM. 38:00 - Surfacing opportunities at the right time. 46:50 - How a CRM provides a blueprint for success. 50:04 - CRMs create happy and productive agents. 58:00 - Final comments and where to find more information. Next Steps Learn more about BoomTown at BoomTownROI.com Read articles about CRM, or explore more CRM solutions in our Product Directory Register for our upcoming webinars: How to engage with your past and current clients for life using one platform and Secrets to Lead Generation Success Watch more webinars
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First Look: Broker-Level CRM Now Available to Agents and Teams
Two weeks ago, something exciting happened: Agents, teams, and small firms finally gained access to a high-level CRM that was previously only available to larger brokerages. We're talking about DeltaNET 6 from Delta Media Group. During a recent webinar, our readers were treated to a tour and live demo of this robust marketing and client management platform—and invited to try it free for 30 days. Watch the webinar in full below, and scroll down to learn how you can claim your free, 30-day trial. Webinar Guests Michael Minard, CEO/Owner, Delta Media Group Franklin Stoffer, Sales Manager, Delta Media Group Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 2:00 - Mike Minard on why Delta Media Group decided to develop an agent-centric platform. 4:45 - Franklin Stoffer introduces Delta's new platform, which includes a CRM, customizable websites, automated reporting, and more. 9:30 - A closer look at DeltaNET 6's customizable websites. 12:40 - Franklin kicks off a tour of DeltaNET 6. 14:10 - Automated marketing features of DeltaNET 6. 22:55 - Live demo of DeltaNET 6. 47:35 - Automated Seller Reports from DeltaNET 6. 48:55 - Features that help agents stay on track: Agent digest emails and New Listing alerts 50:15 - How Delta's comprehensive platform can help you save money. 50:55 - Free 30-day trial offer for RE Technology members. 52:00 - Question and answer segment. A Special Offer for RE Technology Readers RE Technology subscribers can get a 30-day free trial of DeltaNET 6—no credit card required. Visit deltamediagroup.com/free to claim your free offer! Next Steps Get a free, 30-day trial of DeltaNet 6 Read articles about CRM, or explore more CRM solutions in our Product Directory Register for this upcoming webinar: 5 Ways Your CRM Can Make You More Money Watch more webinars
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