Articles

Tips to Ace Your Next Open House
An open house is a powerful way to attract qualified and serious buyers in your local area. While some open house visitors are just "curious," the majority of people willing to attend a showing are serious about purchasing soon. Some of them might even be ready to do so in the next few weeks--ideal for your seller. Not only does an open house get a listing much more attention, but it also helps buyers do part of the work of "qualifying" themselves. If something about a home doesn't meet a buyer's needs, then he or she can find that out at the open house – saving time for everyone in the process.
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How to Turn Facebook 'Bullying' into a Steady Stream of Listings and Leads
Thursday, September 19, 2019 at 9:00 AM PDT Facebook can be downright mean sometimes. A real bully on the schoolyard. New ad rules that make your ads useless. Can't target like before, turning all your hard work and effort into a gigantic waste of time and even bigger drain of money. Well, not any more. Because this Thursday, you'll discover how to put Facebook back in its place – and simply ignore the bullying forever. We're going to GIVE YOU 5 simple Facebook campaigns that WORK, right now – even after all the crazy changes they've thrown at us. Get it ALL and we'll see you on Thursday! Register now!
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Friday Freebie: Downloadable Report for Home Buyers and Sellers
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zipLogix Digital Ink and DocuSign: How Digital Signing Works with zipForm Plus
Wednesday, September 25, 2019 at 12:00 PM PDT Walk through both zipLogix Digital Ink and DocuSign: Brief Overview of both zipLogix Digital Ink and DocuSign Discuss product subscription and member benefit information Show how each product configures with the zipForm Plus platform in Settings Walk through the e-signature packet creation process with both zipLogix Digital Ink and DocuSign Demonstrate signing with each product Register now!
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Products

Market Snapshot®
Provide your clients with accurate, real-time MLS data that matters. Market Snapshot® syncs with nearly every MLS, with most updated every 15 minutes, so our trend reports are the truest representations of market activity in your clients’ areas of interest.Within moments, your clients are notified of new listings, price changes and sales as they happen – not when they’re updated on public records. Your clients will have the freshest MLS data right at their
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BoomTown Marketing Platform
BoomTown helps real estate professionals generate leads, manage contacts, and run their business better. Over 40,000 of the industry’s best use our products to close more deals. Their success is trademarked with growth. It’s why the Real Trends Thousand is dominated by BoomTown clients. We bring the technology and experts to turn opportunities into
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Parkbench
Stand out from the crowd with Parkbench. We build neighborhood websites for hyperlocalized areas sponsored by a single agent per area, creating unique online content that promotes recognition and drives business for the agent. Now a network of platforms, Parkbench websites engage potential customers, designed to inform visitors of local events, news, and information about the community. Parkbench also provides free marketing tools for business professionals through their main
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Social Impact by Homes.com
  Homes.com introduces Social Impact, an easy way to manage all aspects of your online presence from Facebook posts to online reviews. This suite offers several features to help market yourself through social platforms including: Social Broadcaster:  Create posts for your social networks including listings and open houses all from a single login. Keep your friends and followers updated by posting directly to Facebook, Twitter, LinkedIn, and Homes Connect Website. You can also set up auto-posts for new listings, open houses, and price reductions as well. Social Broadcaster has a mobile application available (iOs & Android) so you can update on-the-go! Social Wall:  Automatically have your Facebook, Twitter, and LinkedIn updates post directly to your webiste. You can also display new listings, update for price reductions, and post open houses as soon as they are created - with updates 24 hours before they are set to occur. Reputation Manager:  Expand your brand's visibility to ensure you are found online when searched for, and also monitor your reputation, social marketing efforts, and more. Reputation Manager will help increase your online visibility by making sure you turn up in search engines like Google, Bing, Yelp!, and other business directories. You can also receive real-time alerts when your brand is mentioned so that you can promote or address comments accordingly. Reports can also be created that compile all alinstances of your business appearing online in one convenient place, eliminating the need to visit dozens of separate sites. Concierge Service: Provides your own social media assistant to amange your social media efforts including setting up accounts and creating posts, developing local content for articles, and producing local
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Industry News

HouseFax adds 'Radon Risk' data to Comprehensive Property History Reports
BOISE, Idaho, Sept. 17, 2019 -- HouseFax is helping the real estate community "know before you buy," enhancing the company's comprehensive property history reports with the addition of Radon risk data. This new information, which is not typically found on property listing websites, is helping to offer the most detailed look into the history and true condition of a home and ensure that real estate clients can make the most informed decisions about a home transaction. "Very few home buyers are aware that significant radon exposure in residential real estate is the second leading cause of lung cancer," says Dr. Chris Apfel, President and CEO of SageMedic Corporation, a noted cancer diagnostic expert and member of the National HouseCheck Board of Directors. "According to the Center of Disease Control (CDC), radon is estimated to account for 20,000 lung cancer deaths in the United States annually. Having this information in the HouseFax report is critically important for any home buyer to ensure they are sufficiently informed of potential health risks." Radon is an odorless, colorless and radioactive gas and a byproduct of natural soil decay that can be found in low and harmless doses almost everywhere. However, at critically high doses, radon is a dangerous carcinogen that causes lung cancer. "HouseFax is a critical tool within the National HouseCheck family, providing the most detailed home data available for our clients," says Dennis Conforto, HouseCheck Chairman and CEO. "HouseCheck is built on a commitment to protect the value, health and safety of the home and those within it. Helping to identify any potential risk within a home is our obligation and this addition is a small but significant extension of that commitment." HouseCheck COO, Bill Klehm, adds, "HouseFax continues to break new ground, identifying critical information gaps and filling in the blanks for the benefit and protection of all real estate consumers." Factors that can determine the levels of Radon found within a home can include the type of structure, condition of the foundation, climate, how often windows are open, and even the type of appliances. Higher radon levels are often easily remedied with a few simple steps. However, without the data, many are unaware of their risks and level of exposure. To learn more about HouseFax Property History reports, Radon risk and other important information, please visit https://housefax.com. About HouseCheck National HouseCheck Corporation is transforming the real estate industry for home sellers, buyers and Real Estate professionals. HouseCheck is your Real Estate service, technology and data source for unmatched transparency and the most comprehensive, detailed look at the history of a home. Through its expanding family of services – HouseCheck Home Inspection, HouseFax, HouseTrack, HouseCheck Home Warranty, and more – HouseCheck delivers total protection and peace of mind for all involved in real estate transactions. Learn more about how HouseCheck is changing the way homes are bought and sold for the better at https://HouseCheck.com or by calling 844-94-CHECK (24325).
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REALTORS' Guide to Mastering Direct Mail
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CoreLogic Reports an 11.4% Year-Over-Year Decrease in Mortgage Fraud Risk in the Second Quarter of 2019
Risk index decreases for the first time since Q3 2016 as lower interest rates brought an influx of low-risk refinancesiBuyers represent a new wrinkle in the area of fraud detection CoreLogic, a leading global property information, analytics and data-enabled solutions provider, today released its latest Mortgage Fraud Report. The report shows an 11.4% year-over-year decrease in fraud risk at the end of the second quarter, as measured by the CoreLogic Mortgage Application Fraud Risk Index, which is the first decrease since the third quarter of 2016. The analysis found that during the second quarter of 2019, an estimated one in 123 mortgage applications, or 0.81% of all applications, contained indications of fraud, compared with the reported one in 109, or 0.91% in the second quarter of 2018. The CoreLogic Mortgage Fraud Report analyzes the collective level of loan application fraud risk experienced in the mortgage industry each quarter. CoreLogic develops the index based on residential mortgage loan applications processed by CoreLogic LoanSafe Fraud Manager™, a predictive scoring technology. The report includes detailed data for six fraud type indicators that complement the national index: identity, income, occupancy, property, transaction and undisclosed real estate debt. "The decrease in fraud risk mid-2019 appears temporary, based on unexpected interest rate drops and the resulting influx of low-risk refinance transactions," said Bridget Berg, principal of Fraud Solutions Strategy for CoreLogic. "The absolute number of risky loans has not decreased but are simply part of a larger mortgage market at this time." Report Highlights: New York, New Jersey and Florida remain the top three states for mortgage application fraud risk. For the first time since 2017, New Jersey outpaced Florida and moved into the second highest position. Eight of the top 10 riskiest states showed stable or decreasing risk over the past year. States with the greatest year-over-year risk growth include Idaho, Alabama, Mississippi, New York and Delaware. States with the largest decreases include Kansas, Missouri, Massachusetts, Illinois and New Mexico. Jumbo loans for home purchases is the only segment showing a risk increase. Nationally, all fraud types showed decreased risk. Undisclosed Real Estate Debt fraud risk had the greatest decrease year over year, followed by decreases in Property and Income fraud types. iBuyers — or companies that use technology to instantly make an offer on a home — accounted for more than 1% of all home sales in 2018 and are a contributing factor in the overall decline of fraud risk. To view the full CoreLogic Mortgage Fraud Report, click here. About CoreLogic CoreLogic (NYSE: CLGX), the leading provider of property insights and solutions, promotes a healthy housing market and thriving communities. Through its enhanced property data solutions, services and technologies, CoreLogic enables real estate professionals, financial institutions, insurance carriers, government agencies and other housing market participants to help millions of people find, acquire and protect their homes. For more information, please visit www.corelogic.com.
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Redfin Report: Rochester, Buffalo and Hartford at Least Risk of a Housing Downturn in the Next Recession
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Companies

Homes.com
Homes.com, a division of Dominion Enterprises, is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Over 12 million homebuyers visit Homes.com each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. Homes.com provides premier advertising solutions for real estate professionals reaching active homebuyers. For more information, visit
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CINC
CINC (Commissions Inc) is the leading provider of web-based real estate marketing and CRM software for top-producing agents, elite real estate teams, and leading mortgage brokers across North America. The solution includes a consumer facing website that integrates with local MLS data, a complete CRM platform that allows real estate professionals to nurture clients and monitor their business, and lead and team management on the go with the CINC family of
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BrokerSumo
BrokerSumo simplifies back office operations that real estate brokerages and agent teams manage on a day-to-day basis. This includes on-boarding/hiring real estate agents, managing their profile including their commission plan, monthly fees, transaction fees, license expiration dates and credit card and banking information. It allows brokerages to bill agents’ credit cards for their monthly fees and pay them electronically with direct deposit with no transfer fees, eliminating paper checks forever. Commission disbursements are automatically generated based on the agents commission plan. The reporting dashboard gives the brokerage insight into their revenue and their best performing agents. Accounting features allows users to manage their expenses, run profit and loss reports and export their data in an accountant friendly manner making tax time easier or the QuickBooks integration allows users to sync their data to QuickBooks to manage their accounting. BrokerSumo does this from one dashboard and eliminates the need for multiple products to handle these day to day operational
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CRS Data (Courthouse Retrieval System)
With an in-house team dedicated to collecting, converting, updating and verifying the data available through our robust suites, you can make confident decisions that optimize performance, increase revenue and enhance customer experience. Put the power of intelligent data in your hands with CRS
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Webinars

WATCH: Growing Your Brand with a Real Estate CRM
There are a lot of misconceptions about what a brand is. For starters, it's not your logo or your website design. So what is a personal real estate brand and your can you build yours? That's what we explored in a webinar last week. A brand is, first and foremost, all about how you can serve your clients and sphere of influence. "The more you have a regular, consistent flow of communication, education, insight, counsel that you provide to your sphere, the better your own personal brand becomes," says webinar moderator Marilyn Wilson. "[Your] CRM can become a guide to helping your create your own brand." That's right—your CRM can be an important tool in building your visibility and influence with your sphere. In this webinar, Rich Gaasenbeek of IXACT Contact shows us how your CRM and marketing automation system can help you build your brand through regular, consistent communication across multiple marketing channels. Watch the recorded webinar below to find out more (and how to claim an exclusive FREE offer from IXACT Contact)!
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WATCH: Win Over Sellers and Close More Listings with This Tech Tool
From wowing sellers during listing presentations, to increasing sight-unseen offers, to increasing your speed to market, there's a marketing technology that can turbocharge essential aspects of your business. We're talking about 3D virtual tours--and during a recent webinar, we took an exhaustive look at all they have to offer. We were joined by representatives from Amy Kite Realty, who gave us first-hand insight into how their business is winning new clients and closing deals faster, thanks to Matterport. If you missed the webinar, no worries. We recorded it for you! Check out the video (and our notes) below:
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WATCH: Build the Business of Your Dreams with a Next-Gen CRM
What are your income goals for 2019? It's one thing to wish for more commissions in the year ahead, but it's an entirely different thing to have a course of action laid out for achieving those goals. In a recent webinar, we saw a live demo of a tool that can help. Real estate CRM IXACT Contact overhauled their interface this year, and one of the new features of the program is a goal setting module where agents can set their income goals, and the system will tell them exactly how many transactions they need to close every month, how many leads they need to win, how many past clients they should reach out to, and more. Of course, that's just a small part of how IXACT Contact can help you manage—and grow—your business. Want to see how else it can prepare you for a kick-ass year ahead? Check out the webinar recording below—and don't forget to scroll to the end of this article to find out how you can claim an extended free trial of IXACT Contact.
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[Video] Inside IXACT Contact's 'Next Gen' Redesign
 What is your income goal for this year and what is your plan for attaining this goal? How about your business pipeline? Do you know where each of your clients are in the transaction process--and which prospects are your hottest? Last week, we took a live look at a solution that can manage and track all of these things--and so much more. During a recent webinar, "Discover How a Next Gen CRM is Changing the Real Estate Game," we got a peek at the newly redesigned IXACT Contact. We toured the new user interface, the extensive marketing capabilities, and the just-launched features of IXACT Contact that are helping agents work their database and win new business. Plus, we learned about a special offer that's exclusively available to RE Technology readers! Did you miss the webinar? Then check out the video replay below:
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Data Driven Marketing: How to Win More Listings with Today's Hottest Tech
Which consumers in your market are most likely to sell their home? If you knew the answer to this question, think how much money you could save on lead generation. Well, good news: you can know the answer to this question, thanks to a technology known as predictive analytics. Predictive analytics combines big data and machine learning to identify the homeowners most likely to sell in your area. With this knowledge in hand, agents can narrowly target their marketing efforts towards just those consumers--saving a ton of time and money in return. We recently co-hosted a webinar with a company that provides predictive analytics to the real estate industry. During the webinar, we learned how SmartZip pairs highly accurate predictions with customizable marketing materials to help real estate agents identify and approach sellers leads long before their competition does. If you missed the webinar, don't worry--we recorded it for you! Check out the webinar below to learn how data-driven marketing can help you win more listings:
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