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Win Clients with Real Estate Photography and These 6 Features on Facebook and Instagram
In real estate, buyers and sellers hope that the perfect home is out there—ideally, it's within an arm's reach. In 2020, 76 percent of home buyers initially viewed the homes they purchased online using a mobile device. Surprised? You shouldn't be. Pew Research says seven in 10 Americans consider using Facebook as a part of their daily routine. Knowing this, it's no wonder real estate agents cited social media as the best source for high-quality leads, followed by MLS websites. Now the question is no longer "should" you use social media for your real estate listings. Instead, it's "How do you use social media to portray your experience and personality in one shot?" For most real estate agents, the secret to a professional social media presence is using extraordinary photography. Done right, it gets high-value clients to envision working with you by bringing their thumbs to a screeching halt. From there, your job is to move the conversation into the real world. In this post, you'll learn how to use features of Facebook and Instagram to captivate serious buyers and sellers. It's a good idea to save this page now, so you can refer back to it as you learn the ropes of social media. Why Are Facebook and Instagram the Best Platforms for Real Estate Agents? Facebook and Instagram are two of the most widely-used social media platforms. There's a good reason for this: Here, content creation is user-friendly, versatile, and appeals to multiple generations of buyers and sellers. Research shows that people on both platforms, young and old, are more likely to interact with visual content like photos and videos. More importantly, people remember information better when it's paired with relevant images. That means people will remember the way a stunning house listing made them feel—days after the first impression. Facebook and Instagram both use multiple computer learning models, or algorithms, to personalize what people see on their news feeds. In other words, these social media platforms distribute your content based on how viewers interact with it—or don't. Social media success doesn't always come easy, but using professional real estate photography can help you conquer algorithms and delight homebuyers. For social media to be a worthwhile investment, you must know who your ideal client is, and what they're looking for as a buyer or seller. The visual component simply gives your hard work the credibility it deserves. 3 Features for Success with Real Estate Photos on Facebook Facebook is an enormous network—only second in the country to YouTube—with a user base of mostly adults between 30 and over 65 according to Pew Research. It's the most popular social network for older folks, and its steady growth means it's not going away any time soon. As a real estate agent, you need to create a Facebook Business Page. This is separate from the personal profile you might use to share family pictures, vacation photos, and information unrelated to your work. What People Like to See on Facebook People like Facebook for its informative approach to community development. There is more room for text, links, and smaller images. You should use Facebook to influence existing communities where your potential buyers and sellers are already active. According to the social media pros at Buffer, Facebook users want to see content that is immediately relevant to them, so it makes sense that the current algorithm for posts looks like this for most people: Family and friends Subscribed pages and groups Suggested pages and groups Paid advertising When using Facebook to promote property listings and other content, keep these features in mind: Facebook Reactions: Post extraordinary photos to influence emotions Facebook Groups: Connect with local enthusiasts Share Links, Multimedia: Create your business page experience 1. Facebook Reactions: Post Extraordinary Photos to Influence Emotions Scrolling through Facebook updates can be an emotional roller coaster. People enjoy aimlessly scrolling because the ups and downs of emotional reactions are seriously entertaining. Facebook users can react to posts and comments with a full slate of emotions — Like, Love, Care, Haha, Wow, Sad, and Angry. The more emotional reactions you get, the more favorably your content is sorted by the algorithm. Few things evoke emotion like stand-out photography! Aim to flaunt the "stunning curb appeal" of your listings by opting for professional real estate photos that stand out with color, perspective, and a dynamic composition. The concept of Facebook emotions seems silly, but it drives decision-making in the real world. It only takes one 'Wow' or 'Love' reaction to influence the high-quality leads of serious buyers. Other ways to get more emotional reactions with real estate photos: Write your brand story: Share advice, industry tips, and lessons learned as a real estate agent. Use photos from previous listings, or re-share posts from years past to celebrate new milestones, memorable properties, and advice for best practices 2. Facebook Groups: Connect with Local Enthusiasts When you manage a Facebook Business Page, all of your home listings and regular updates about work should be posted there. You can take your Page a step further by using it to join Groups of people with shared interests, locations, and careers—to name a few. The example shared here is from "Fairfax County Realtor Forum," a public Group with 5.4k members interested in what real estate agents have to say about the housing market there. Regular Facebook users can join these groups too. You should use your Business Page—not your personal profile—to join or start professional groups. This way, people interested in working with you have an appropriate place to contact you. In using social media, a little good judgement goes a long way. Some Facebook Groups are specifically made for networking, and others have strict rules against soliciting or self-advertising. You can still build a positive reputation and gain followers by joining conversations that aren't directly about buying and selling homes. This is a great way to ensure your page following keeps expanding. Learning more about your community can also give you good insight on what people are looking for in a home. You can learn to anticipate who's moving in, who's moving out, and the problems folks encounter along the way. One common problem for sellers doesn't appear until their items are long gone from the property. It's harder to generate interest in homes that aren't staged with furniture. It's easy to see why a buyer would hesitate to pass on an online listing where the function and feel of a space just aren't there. You can use virtual staging to show buyers how the rooms in a property will effectively end their search. A couple of Florida-bound retirees will be looking for a completely different layout from a young professional who needs a home office. At HomeJab, our team can take the lead on virtual staging, or real estate agents can choose some particular pieces or styles of furniture and decor from an online catalog. More tips for interacting with Groups: Use photo posts as conversation starters: Asking open-ended questions gets your followers sharing their ideas with you, and chatting with one another. Start a new group where one doesn't exist yet, if you see the need and the opportunity. Tag the people, businesses, and locations where relevant and appropriate: This can help grow your network of followers. Your clients get the satisfaction of sharing official updates for things like buying or selling a home, while you get an instant referral for like-minded friends, family members, and acquaintances that are seeking a good realty experience. 3. Share Links, Multimedia: Create Your Business Page Experience Stunning aerial views of this unique property are worth a double-take. The real estate agent here includes multiple photos, and links to different resources with information that Facebook users will appreciate. Another great way to expand your Facebook Business Page audience is to spend as much time sharing useful information and posts from other relevant accounts as you spend creating your own content. Link sharing is one BIG advantage Facebook has over Instagram. When you share links on Facebook, it is formatted with the information, pictures, and headlines you want to share. Sharing links directly to your Page gives people a reason to keep following you. It diversifies the type of content people see from you, making your Page more useful to your followers, and more favorable for the algorithm. That's why HomeJab introduced Property Pages to help real estate agents drive traffic to one convenient branded profile. Sharing this link on your Page gives your followers a way to share home listing information with their network—without the hassle, distractions, and tediously retracing steps. One of the best perks of having a Business Page on Facebook is the Insights tools, where you can get a clear picture of your social media performance. At the same time, you can keep an eye on the Facebook Business Pages of competitors to quickly compare your data with theirs. And it's not a bad idea to occasionally share the news updates and personable posts from your competitors. Doing this can actually boost your reach—the number of people who engage with your content. Plus, watching and learning from other successful Pages—especially ones that are successful in your niche—is a great way to inspire and re-shape what you do. It's an easy way to assess your audience's interest without completely straying from your social media strategy. More on sharing likable links: Multimedia content is key – A healthy mix of text posts, images, and interactive content is best for a better algorithm. That means sharing a blend of links to your home listings, albums of home walkthroughs, and video content will keep you cycling in more feeds. Experiment with the built-in features like Facebook Marketplace and Targeted Ads when your strategy allows. Video Engages Audiences – When you upload videos of home listings directly to Facebook, your engagement can skyrocket. Videos should be between 3-5 minutes for a favorable algorithm treatment. Remember that Facebook is all about effectively sharing information worth revisiting later. Managing a Facebook business page should enable your clients to keep you in the loop, and contact you as seamlessly as possible. 3 Features for Success with Real Estate Photos on Instagram The Instagram user base is largely made up of younger adults aged 18-29, and older adults are significantly less active on this platform in general. It's considered more of a niche platform, but don't underestimate the value of it—millions of people are on Instagram at any given moment. What People Like to See on Instagram Importantly, the Instagram algorithm does not favor timeliness, so creating relationships is as important as creating content. The Instagram algorithm is determined by these factors: Interest – General topics, themes, and lifestyle trends that users follow. Recency – How often a user is on Instagram, relative to the accounts they follow. Relationship – This is measured by the number of comments, tags, and shares between accounts. Less frequent users will simply get a brief "greatest hits" feed with just a few posts that are relative to the factors above. Use Instagram to share your all-time favorite photos, and aim to foster an intimate audience connection. On this platform, you can share photography with minimal distractions. The interface is best suited for mobile devices, where graphics take up the majority of the screen. Here are some features to keep in mind when posting real estate listings to Instagram: Explore Feed: color welcomes viewers to your listings Carousels: More images, more fun Link in Bio: Inspire with your call-to-action 1. Explore Feed: Color Welcomes Viewers to Your Listings Each user on Instagram has an Explore feed. Find yours by tapping the magnifying glass icon at the bottom of your home feed. This feature looks like a digital quilt of posts from other accounts you may be interested in following. Here, it's the sunny blue skies or hazy purple at twilight that will lure curious homebuyers to your posts. The professional photographers at HomeJab can take care of the color grading for you with a virtual dusk treatment that highlights the property, and maintains its real-life features. HomeJab has digital photo processing down to a science, so you'll receive a package of photos ready for posting. Consistently using professional photography in your real estate listings means you don't need to worry about getting the filter right. More ideas for showing up in the Explore feed: Follow and interact with accounts like yours, and the clients you want to attract. Pay attention to the hashtags folks in your niche are using, and cycle through them with your own posts. The Instagram algorithm favors posts that use hashtags relevant to the text in the post Celebrate Social Media Holidays – It's the best place to make vibrant, thematic posts celebrating social media holidays like #NationalHomeownersDay 2. Carousels: More Images, More Fun When you post multiple images—up to 10 at once—you can encourage users to thumb through them with the carousel feature. Seeing a home online is always going to be different than seeing it in person, but convincing people to take that step is vital! You can get creative with the strategy behind using a carousel to inspire action. One of the most difficult things to do on Instagram is to entice people to interact with you beyond the platform. Imagine seeing the first few images of a stunning virtual tour or an upcoming open house—swiping through a carousel of photos that show just the outside of a beautiful home could be what convinces someone to seek a full walkthrough. Here are more ways to play up the interactive elements of Carousels: When you make Carousel posts, re-share them in the app with Stories. This is another great way to link your followers directly from their home feed to your profile. If you have a wide-angle photograph that doesn't quite fit into one Instagram slide alone, split it up into multiple images for one carousel post. The easiest way to do this is by going into your photos and saving the original image to your phone three or four times. Make a Carousel to progressively show the wide angle photo. Oddly satisfying—right? Add minimal graphics that give details about the listing. The 'Just Listed' digital sticker here subtly adds to the impact of the photo. Canva is a free and simple graphic design tool. 3. Link in Bio: Inspire with Your Call-to-Action If you don't see the level of engagement that you want from Instagram, consider rewording your messages to ask for it. It can be tough to convince people to navigate away from Instagram because there aren't many ways to share direct links. That's why having a consistently updated and relevant link in your Instagram profile—your *link in bio*— message is so important. If you're ever worried about the ephemeral nature of social media, you're not alone. But that investment of time and resources doesn't have to be wasted just because a home listing goes off the market. From there, it becomes useful for your branding and portfolio as a real estate agent. That's why it's important to—as often as possible—plan and create 'evergreen' content in bulk. This kind of content is always going to be relevant to your audience's needs, and it's always going to be worth sharing as a part of your brand story. Good evergreen social media content can include photos from your successful sales, like the example used here. This is an effective way to throw in a personal anecdote, a quote, or experience that represents your philosophy on the industry. Here are more ways to make the most of your bio link: You can make the bio link more dynamic with other free services like Linktree. This is an effective way to link relevant new listings, news and market data, links to your contact information, and your other social media profiles. Or, skip the separate link service, and routinely update the link in your bio with a limited-time feature. Of course, this means planning out the details behind posting and removing a link when it's time, but it's one way of pressing the urgency of clicking the link to a limited-time offer, like an event page for an open house. These are just a few of the features on Instagram that naturally attract high-value homebuyers and sellers seeking representation. You can use Instagram to help others envision what a dream home looks like. Remember: Time + Consistency = Success How long will it take to be successful with Facebook and Instagram? Your success depends on the quality of posts on your platform, and how closely you tailor a strategy to use it. Use professional real estate photos consistently to build your following from the ground up, whether you're revamping an old business profile or starting from zero followers. You will always benefit from learning the ropes of real estate and communication in the online market. Choose a social media platform, and explore all of the built-in features to make your profile stronger. Over time, you'll enjoy the free or low-cost marketing opportunities social media brings. Contact HomeJab for Picture-Perfect Real Estate Listings At HomeJab, we know that one snapshot can completely change the first impression you make on clients. Social media is a free or low-cost tool you can use to exponentially grow your marketing audience. Hardly anything compares to the reach and convenience of a strong social media presence. Our team will set you up for success in representing buyers and sellers by raising the bar for professionalism in real estate. Contact HomeJab to learn more about what captivates serious homebuyers who are searching for that picture-perfect home. To view the original article, visit the HomeJab blog.
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Sealing the Deal With the Follow-up Presentation
The pre-listing presentation is a vital tool that real estate agents use to make a great first impression. After that comes the follow-up presentation, which helps agents secure clients by demonstrating superior sales and marketing recommendations as well as an informed value of opinion (CMA). As you learned in our previous post, the pre-listing presentation is designed to provide an overview of you, your team, and the services you offer as a real estate agent. The follow-up presentation builds on that introduction, providing additional information that you gathered after your initial meeting with the seller. It also communicates the right sales strategy to achieve the seller's goals. The Main Focus While most sellers have scanned sites like Realtor.com or Zillow to get their home estimates, every seller wants to feel confident that you can sell their property for top dollar. A well executed follow-up presentation can provide them with that level of confidence. The main focus of the follow-up presentation is the value of the seller's property, your walk-through assessment of the home, and your expert recommendations to position the home for the best possible result. Detailed information on the home's square footage, the expected price per square foot, usable space, and room flow are great ways to provide supplemental information which supports your proposed listing price. Some other great recommendations include a step-by-step guide to selling the home and suggestions on recommended repairs, paint colors, lighting enhancements, staging, and ways to increase the property's curb appeal. You'll also want to talk about the best time to market the home, and provide a price list of comparable homes that have recently sold. The Practical Necessities Providing the seller with practical information and documents in the follow-up presentation can help them fully understand the selling process. Such information can include a standard listing agreement and a contact list of your operational team and their role in the sale of the home. Including this information will show the seller that you're prepared and know exactly what is needed to complete the sale. Bonus Information Every presentation you provide to the seller is designed to market your services and give you an edge over the competition. The following bonus information is the cherry on top, rounding out the follow-up presentation. If you want "extra credit," consider including your mission statement and information about disclosures. You can also provide a document that shows the criteria used to set the listing price, as well as third-party information on what makes homes sell quickly or causes them to linger on the market. Lastly, you can include a couple of important features that you previously sent in your pre-listing presentation – including your bio, testimonials from previous clients, and any awards you've won. Remember – before you sell the home, you have to sell yourself as an agent! HighNote Has Mastered the Real Estate Presentation You might be thinking how great it sounds to provide sellers with an organized, beautiful follow-up presentation – but you may also be thinking you don't have enough time to put it together, or aren't tech savvy enough to make it happen. HighNote has done all the hard work for you, creating a beautiful template which you can customize based on the needs of your seller. It's quick and easy to use, and it's already helped real estate agents across the country win major listings. So what are you waiting for? Click here to begin creating stand-out HighNote presentations that will set you apart from the crowd.
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Friday Freebie: 2021 Referral Lead Strategy Guide
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New iOS 14 Update: What Does It Mean for Your Real Estate Facebook and Instagram Ads?
The new iOS update touches upon a very sensitive topic: the usage of our personal data for commercial purposes. Whether you're a seasoned advertiser, or just a simple internet user, there is no doubt you've heard about our data being used for advertising purposes. Being tracked was something we've gotten used to a long time ago. And only now we're starting to see the ripple effects of that issue. The conversation around the ethical part of internet tracking is just starting, and the new iOS update is just a small fraction that showcases the seriousness of that problem. With the rise of the browsers that respect your privacy, and with the operational systems becoming more and more conscious about respecting personal data, the question arises — what is the future of advertising especially for small businesses? As a real estate agent, there is a chance Facebook and Instagram ads are one of the tools you use for listings promotion. They are tools that we've all used pretty frequently. So, without paying attention to the ethical issues of tracking, let's talk business. How does it affect you, and what can you do in this case to minimize any negative impacts? Let's dive in. What Does the New iOS Update Mean? Facebook and Instagram advertising is a cheap and lucrative form of advertising. Essentially, Facebook tracks consumers' preferences and offers this information to the advertisers who use this data to reach potential customers. The iOS 14 update changes offer an option to opt out of the tracking, essentially cutting the flow of information and allowing users to become invisible to tracking. Many in the real estate industry and elsewhere fear that getting the data will become harder and because of that the prices for ads might go up. Here are some main changes that iOS 14 brings to the table: Facebook Pixel - Tracking actions such as "Add to cart," for example, or purchase action mayl be under-reported. Ads Optimization - Without necessary/limited data, Pixel won't be able to properly analyze and report data, therefore creating custom audiences may not be that reliable. Retargeting - As we already mentioned, the new iOS update makes the users who opt out of tracking invisible, therefore retargeting those users may become impossible. All in all, these type of ads are more at risk when the iOS update will be finally up: Traffic Ads, specifically those optimized around landing page views using Pixel. Conversion Ads if optimised around custom conversions or standard events. Other than that, catalogue sales (if customers go to a website) and app installs/app related conversions when targeting iOS devices may also be affected. All in all, does it mean that iOS users won't see any ads? No, certainly not that. It means the ads may not be relevant, since there is no data to create a personalized ad experience. Remember, custom events will be also limited. For people who don't opt out of tracking custom events, tracking will be limited to eight events. For the users who opted out of tracking, these limitations might be even stricter. The attribution window will also be changed. Prior to the update, the attribution window for actions taken on ads was 28 days, showing seven-day clicks. After the update, it will be a seven day window, one day click. So What Should Be Done? Well, first and foremost, it's important to know how many of your clients are iOS users. This can be done by checking Google Analytics. Second, you will need to verify your website, especially if you're creating an ad with a conversion goal in mind. Check out this Facebook resource to learn how to verify your real estate website. You can also exclude iOS users if you're running conversion ad campaigns. You can also create campaigns with a different goal in mind—for example, lead generation. Let's say you have an ebook of your own or webinar. You can create a lead generation ad using this content, promote your ebook or webinar, provide useful information to your potential audience and get emails at the same time. This can help you to create new audiences for Facebook and therefore create new ads with different goals. You will also need to choose eight events in the Events Manager. This action needs to be done by the Facebook Pixel owner. Few Final Words With the new changes, it might seem as your real estate ads are not working, but in reality the date won't be showing as quickly and accurately. So be prepared for the potentially underreported data that might happen with the new iOS update. To view the original article, visit the Realtyna blog.
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Social Impact by Homes.com
  Homes.com introduces Social Impact, an easy way to manage all aspects of your online presence from Facebook posts to online reviews. This suite offers several features to help market yourself through social platforms including: Social Broadcaster:  Create posts for your social networks including listings and open houses all from a single login. Keep your friends and followers updated by posting directly to Facebook, Twitter, LinkedIn, and Homes Connect Website. You can also set up auto-posts for new listings, open houses, and price reductions as well. Social Broadcaster has a mobile application available (iOs & Android) so you can update on-the-go! Social Wall:  Automatically have your Facebook, Twitter, and LinkedIn updates post directly to your webiste. You can also display new listings, update for price reductions, and post open houses as soon as they are created - with updates 24 hours before they are set to occur. Reputation Manager:  Expand your brand's visibility to ensure you are found online when searched for, and also monitor your reputation, social marketing efforts, and more. Reputation Manager will help increase your online visibility by making sure you turn up in search engines like Google, Bing, Yelp!, and other business directories. You can also receive real-time alerts when your brand is mentioned so that you can promote or address comments accordingly. Reports can also be created that compile all alinstances of your business appearing online in one convenient place, eliminating the need to visit dozens of separate sites. Concierge Service: Provides your own social media assistant to amange your social media efforts including setting up accounts and creating posts, developing local content for articles, and producing local
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Homesnap Concierge
Homesnap Concierge, a brand-new product from Homesnap, is a fully managed advertising platform and lead qualification service that delivers better leads at a lower cost than Zillow Premier Agent and realtor.com. What makes Concierge different? Highly trafficked sites like Facebook, Google, and Instagram are ideal for generating large volumes of high-quality leads cost-effectively. The problem is, finding and qualifying those leads is a difficult and labor-intensive process. If you've run campaigns on these sites before, you know the frustrations all too well, and you may have turned to expensive alternatives like Zillow Premier Agent and realtor.com to save yourself time and aggravation. Homesnap set out to solve this problem. After more than a year of research and development, our digital marketing experts worked out the best combination of networks, ad types, designs, and content types to serve hyper-targeted and personalized ads to relevant buyers and sellers. The result is a product that gives agents access to more high-quality leads than Zillow and realtor.com without the hassle — or the premium price tag. With Homesnap Concierge, agents no longer have to choose between their time and their money. How does it work? Each month, our dedicated and experienced Concierge marketing team will optimize and run your advertising campaigns for an unlimited number of listings on Facebook, Google, and Instagram. We'll target the most-likely-to-transact leads on those platforms with hyper-targeted and personalized ads and qualify them for you. Then, we'll send you the qualified, hot leads right away, and continue to nurture the rest until they are ready to convert. You'll have full transparency into the process. We'll share key metrics — number of leads processed, lead contact information, qualification details, all leads acquired, and more — so you can follow us every step of the way. Just watch the leads roll in and get back to what's important: working with your clients. Why Concierge? Highly Qualified Leads Concierge collects hundreds of leads and takes care of the hardest part: separating those who are ready to buy or sell from those who need to be nurtured. We'll send you the qualified leads right away, and continue to nurture the rest. No work on your end. Better and Cheaper Results Zillow's Premier Agent runs in at an average cost of $1,200 a month for a one-year, locked-in contract — a nearly $15,000-a-year commitment. Homesnap Concierge starts at a fraction of the monthly price and requires no long-term contract. Agents can commit to Concierge for as short as one month. Promotes Your Brand First Have you advertised on Zillow or realtor.com only to feel like those companies are primarily interested in promoting their brand, not yours? At Homesnap, that will never be the case. We succeed when agents succeed, and all your advertisements will feature you — and only you. Access to a best-in-class lead qualification team, digital marketing experts and machine learning Homesnap's digital marketing experts run thousands of campaigns at any given time, and they are constantly iterating on what works and what does not. Concierge gives agents access to this experienced, best-in-class marketing team, and campaigns are managed by real humans who are experts in the digital advertising space. Additionally, our digital marketing experts are supported by our in-house machine learning algorithms, built upon thousands of real estate industry data points. Using this technology, actual artificial intelligence, we look for signals — signs that a buyer or seller is ready to transact — that a human being might miss. Fully Managed Campaigns for Unlimited Listings Concierge gives agents all the benefits of professionally tested advertising techniques, customization, and automation, so they never have to worry about tedium or timing again — all that's required is a two-minute setup. Co-Market with Lenders By co-marketing with Concierge, agents can strengthen their relationship with a preferred lender and save on advertising costs while doing it. Concierge allows you to split your monthly advertising costs with the lender of your choice. Only lenders an agent co-markets with will be advertised with the agent or listings. Ready to get better leads for
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Top Producer IDX and Top Producer Websites
You’re Better than Your Competition! Stop keeping it a secret and let the world know with a Top Producer® Website. Websites Tailored to Fit Your Brand We’ve got hundreds of website designs for you to choose from, and each one is fully customizable. Showcase Your Listings & Satisfy Your Sellers With a Top Producer® website you’ll be able to showcase your listings with attractive layouts, lots of photos, interactive maps, and an open house calendar that lets buyers schedule appointments directly with you. Automate Your Follow-up with Top Producer® CRm Integration Because Top Producer® IDX seamlessly flows lead information into Top Producer® CRM application, you’ll be able to put your follow-up on autopilot, and stay in touch with your prospects effortlessly. Incubate Prospects and Bank Future Business. When you combine a Top Producer® Website with Integrated IDX, you get a lead incubator that can help turn a long-term prospect into a future customer. Your visitors get access to fresh property data, and you get the opportunity to nurture an early-stage prospect into a long-term
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Industry News

Realtor.com and LGBTQ+ Real Estate Alliance Survey Shows Housing Discrimination Remains an Issue
Members of the LGBTQ community are less likely to be homeowners; neighbors are key to feeling accepted SANTA CLARA, Calif., June 10, 2021 -- Realtor.com today announced it is collaborating with the LGBTQ+ Real Estate Alliance in an effort to help identify challenges and initiate positive change in the housing industry. The organizations also unveiled the findings of a new survey which reveals that LGBTQ discrimination in real estate remains a problem, members of the LGBTQ community are less likely to be homeowners, and neighbors who are accepting are key to feeling welcome in a new place. "Home means something different to everyone -- family, love, security, belonging -- and Realtor.com® believes that no matter the circumstance, every person deserves the opportunity to create a home that reflects who they are and what is most important to them," said Mickey Neuberger, CMO for Realtor.com®. "The LGBTQ+ Real Estate Alliance is an essential voice in the discussion of fair housing and we are excited to work with them on these very important issues. We're proud to stand with our LGBTQ+ community and are committed to diversity, equity and inclusion in housing." The report is based on an online survey of 1,538 LGBTQ community members living in the U.S conducted by Community Marketing & Insights, a 100% LGBTQ-owned and -operated research firm, from May 14-21, 2021. Discrimination in real estate remains a problem Executive Order 13988, enacted in Jan. 2021, aimed to prevent and combat discrimination on the basis of gender identity or sexual orientation. And while it was a significant step forward, housing discrimination in the LGBTQ community continues to be an issue. When survey respondents were asked if they have ever been discriminated against when applying for a rental lease or buying a home, almost 2 in 10 (17%) confirmed they had been discriminated against, 12% weren't sure but suspected discrimination and 71% had not experienced this. Discrimination was even more pronounced in the transgender community, with 44% having experienced or suspected discrimination. Fifty-two percent of respondents said this discrimination took place in the last 5 years. Of those who had experienced discrimination, 68% revealed it was because of their sexual orientation, 33% attributed it to their race or ethnicity and 25% said it was because of their gender or gender identity. Some respondents reported that they had experienced multiple forms of discrimination. "Discrimination against the LGBTQ+ community in housing is real, but we know the fear of discrimination is even greater," said Ryan Weyandt, CEO of the LGBTQ+ Real Estate Alliance. "Our community already must place an outsized emphasis in identifying safe and accepting communities. Discrimination and the fear of it is another burden. I don't believe we are going to see the number of LGBTQ+ homeowners rise without eliminating housing discrimination against us. It is an unnecessary barrier that should be illegal as it is for other diverse groups." Weyandt pointed out that the Fair Housing Act, which was passed in 1968, still not does protect Americans from discrimination against sexual orientation and gender identity. LGBTQ people less likely to be homeowners According to the survey, 49% of respondents own their primary residence, compared to about 66% of the general population. This number was even lower among transgender (35%), Black (29%) and Latinx (41%) community members. While there are many factors that contribute to this homeownership rate, economic and other forms of discrimination can discourage homeownership. This type of discrimination is especially prevalent among transgender and non-binary community members. City life remains popular among the community Survey results show that about half (49%) of the LGBTQ community currently lives in a big or medium-sized city. Twenty seven percent of respondents live in big cities, 22% in medium-sized cities, 13% in small cities, 25% in the suburbs, and 13% in small towns and rural areas. The study also found some differences by gender: Gay and bi+ men are more likely to live in big cities than lesbian and bi+ women, who live more evenly divided across community types. Transgender and non-binary community members are the least likely to be in big cities, making non-discrimination legal protections at the state and national level even more important. Seventy percent of survey takers said their city or town is "somewhat" to "very LGBTQ-friendly." However, it's important to note there is likely to be self-selection of inclusive areas. When asked what type of environments respondents would consider moving to in the next 10 years, city life remained popular with medium-sized cities (50%) being favored over big cities (40%). Some in the community were also interested in the suburbs (32%), small towns (26%), and rural areas (17%). The responses were in line with the established pattern of younger people being more interested in cities and older people interested in less crowded environments. Realtor.com® recently identified ten affordable LGBTQ-friendly cities. "Members of the LGBTQ community often seek out places where they feel safe as well as welcome," said Realtor.com®'s Deputy News Editor, Clare Trapasso. "These tend to be places with visible and supported LGBTQ communities, LGBTQ protections in place and where they believe they are less likely to be discriminated against." Lack of diversity holds LGBTQ members back from less urban areas When respondents living in cities were asked if there was anything holding them back, the No. 1 response was a lack of culture and entertainment in these less urban areas. The No. 2 reason was that these areas are not racially and ethnically diverse and accepting and No. 3 was a preference to be in communities with larger numbers or visible LGBTQ community members. On the flip side, when all survey respondents were asked what is most appealing about these areas, lower cost of living rose to the top as the best attribute. It was followed by outdoor space and larger yards, and then "better overall quality of life." Acceptance is key when choosing a home and neighbors have the most influence Regardless of location, acceptance is a key factor for respondents when it comes to deciding where to buy a home. When asked whether they would purchase a home if they had doubts about whether they would be accepted, the majority (55%) said no, 32% said they were unsure, and only 12% said yes. So, what would make a LGBTQ member feel welcome? No. 1 response: the people in the neighborhood. Seventy-six percent of respondents said neighbors who seem friendly, open, and accepting of LGBTQ neighbors would help make them feel welcome. The No. 2 attribute was a neighborhood or town that is racially and ethnically diverse, and No. 3 was local anti-discrimination laws that specifically include sexual orientation and/or gender identity as protected groups. Survey results: Methodology: In May of 2021, Realtor.com® worked with Community Marketing & Insights (CMI) to conduct a national quantitative research study among the LGBTQ community. The 10-minute online survey was conducted May 14-21, 2021. The panel used for the research was a random sample of CMI's proprietary research panel of 50,000 LGBTQ community members in the United States. The panel was developed over a 20-year period through continuing partnerships with more than 300 LGBTQ publications, websites, blogs, social media, apps, influencers, events, and organizations. A total of 1,538 LGBTQ community members living in the United States participated in the research. The report represents responses from 618 cisgender gay/bi+ men, 618 cisgender lesbian/bi+ women and an oversample of 302 transgender and non-binary participants. Participants were aged 18 to 74. Participation was from all 50 states, Washington, DC and Puerto Rico. See participant profile for more information. About Realtor.com® Realtor.com® makes buying, selling, renting and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate more than 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, Realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, Realtor.com® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit Realtor.com. About LGBTQ+ Real Estate Alliance The LGBTQ+ Real Estate Alliance is a 501(c)6 non-profit dedicated to empowering the LGBTQ+ community on the path to homeownership as we also advocate on behalf of the community on housing issues. The Alliance, founded in June 2020, is an all-inclusive organization that works to improve the professional lives of its members through a public-facing Alliance Referral Community. The Alliance began accepting members in October 2020 and has more than 50 chapters in the U.S., Canada and Puerto Rico. For more information visit realestatealliance.org.
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Updater Announces Relocation Trends Data Partnership with National Association of REALTORS
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Realtor.com Housing Report: Home Prices Reach New High at $380,000 in May
Price Growth Remained in Double Digits for 10th Straight Month in May; Price Growth Moderation Expected Later in 2021 SANTA CLARA, Calif., June 3, 2021 -- The U.S. median home price continued its double-digit appreciation in May reaching a new an all-time high of $380,000, but in a good sign for home shoppers contending with a competitive housing market, the rate of price growth moderated for the second time in 13 months, according to the Realtor.com® Monthly Housing Trends Report released today. In what is looking more like a typical home-buying season, sellers continued to come to the market in May with new listings up 5.4% year-over-year. However, with less than half the total number of homes for sale compared to last year, homes are selling 32 days faster than a year ago and 18 days faster than 2017-2019. It is important to note that the housing market stalled during the early days of the pandemic last April and May, exaggerating many of the year-over-year comparisons. To provide perspective, 2017-2019 comparisons are provided when appropriate. "Home buyers looking to lock in still low mortgage rates face fierce competition for fewer homes for sale than last year's historic pandemic lows, pushing up the typical asking price in May to an all-time high for the fourth consecutive month," said Realtor.com® Chief Economist Danielle Hale. "The good news is that price momentum may be beginning to cool off. While still in the double-digits, May was the first non-weather related slowing in price appreciation since April 2020. And with a normal, summer seasonal peak in home prices expected this year, we could see growth fall back to a more normal single-digit pace in the fall." Hale said Realtor.com®'s May data indicates that large metros may be leading the national cooldown in price growth thanks to more new sellers. In May, the largest metros saw lower annual price gains than the national rate and some of the largest number of new homes added to the market. Prices hit all-time high as growth pace slows Nationally, the median list price grew to $380,000 in April, the latest all-time high seen according to Realtor.com® data, which dates back to 2012. Although the tenth consecutive month of double-digit price increases, the pace of growth slowed to 15.2% year-over-year in May, lower than the 17.2% year-over-year increase reported in April. Active listing prices in the nation's largest metros grew by an average of 7.4% in May compared to last year. Among the 50 largest U.S. metros, Austin, Texas (+32.2%), Riverside, Calif. (+21.5%), and Las Vegas (+18.5%) saw the largest increases. Tight inventory even as sellers add new listings Nationally, the total inventory of unsold homes (including pending listings) declined 20.8% from May 2020, while active listings were more than half of (-50.9%) last year's levels. New listings grew 5.4% compared to last year. Although more sellers are entering the market, there were 522,000 fewer homes actively for sale in May compared to a year ago, when the market had stalled due to the pandemic. Compared to the typical rate seen in May from 2017 to 2019, sellers added 23.3% fewer newly listed homes last month. The nation's 50 largest metros gained 12.4% new listings compared to last year in May, over twice the average national rate. Many of the metros that saw the largest gains were cities that were impacted by the pandemic first such as Buffalo, N.Y., up 64.3%, Philadelphia (+52.5%) and Washington, D.C.(+48.9%). Homes sold more than a month faster than last year With less than half the amount of homes for sale than this time last year, prospective homeowners are feeling the pressure to move quickly with average time on market reaching a new low in May at 39 days. This is 32 days faster than last year. Homes sold 19 days faster on average in May, compared to 2017 to 2019. May home sales were fastest in Rochester, N.Y., which saw a median 11 days on market, and Columbus, Ohio (13 days) and Denver (14 days). May 2021 Housing Overview by Top 50 Largest Metros *Some data for Pittsburgh has been excluded due to data quality. About Realtor.com® Realtor.com® makes buying, selling, renting and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate more than 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, Realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, Realtor.com® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit Realtor.com.
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Nearly Three-Quarters of Pandemic Homebuyers Are Happy With Their Purchase, According to Realtor.com Survey
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Companies

Homes.com
Homes.com, a division of Dominion Enterprises, is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Over 12 million homebuyers visit Homes.com each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. Homes.com provides premier advertising solutions for real estate professionals reaching active homebuyers. For more information, visit
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SentriLock
SentriLock is the leading electronic lockbox manufacturer and service provider supporting the Real Estate industry and other emerging markets. SentriLock is a technology-based company that offers the most secure, durable, and versatile product within the industry. With SentriLock’s reliable, multiple key access method you will never miss a
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VirtualTourCafe
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
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Delta Media Group
  Websites, CRM, SEO, Superior Training & Support-Delta Delta Media Group is 100% family-owned and operated with no outside investors and no VC funding. As a leading website technology provider to the top U.S. real estate companies, we provide clients with both form AND function. From its streamlined user interface to the most advanced technology in the real estate industry, our all-in-one platform allows companies to consolidate vendors saving money plus reducing the frustration of managing multiple third-party
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Webinars

WATCH: Being the 'Present Real Estate Agent' Your Clients Deserve
You must invest some time to watch this webinar from one of America's top producing real estate agents, incredible mom, and master of the Mommies and Mimosas parties: Rachael Adams Lee. Rachael operates her team of eight under the Keller Williams flag in Sacramento, Calif. In this webinar, she shares information on how she developed her successful business doing the hard work of door knocking 200 homes a week and script practice to hone her selling skills. Moreover, Rachael shares her 33 touch points for marketing to your database. Rachael is an enthusiastic user of BoomTown for managing her clients for life and offers tips on her most successful direct marketing pieces and other client engagement tools. As much as Rachael uses technology to support her business, she shares that it does not run her business. Her key tips for real estate agents include time blocking and task management to give her a chance to be present with her clients and her family. Rachael is a true professional—highly skilled, hardworking, and delightful to be with. Please take some time to click the play button below and enjoy all of what Rachael has shared. You will be glad you did.
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WATCH: Give Your Online Listing a Virtual Advantage by Using Reliable Property Data
What's the best way to impress your sellers with your marketing plan? By giving buyers what they want. And what do buyers want? Comprehensive property information, including virtual walkthroughs, accurate square footage, floor plans and more. This has never been more important than it has in the past year, as the home search process has shifted ever more online. But the market is hot, and agents are busy, so what's the easiest way to put all of this information online where buyers will see it? That's what we explored in a recent webinar. Watch the video below to learn the three steps that will give your listing the virtual advantage: Webinar Guests Michael Vervena, VP of Sales, iGuide Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:30 - Michael Vervena shares the webinar's agenda and explains what iGuide does for agents. 4:56 - What home sellers value from their agent. 6:08 - Why it's important to focus on buyer needs in your marketing. 8:09 - What is important to the home buyer? 10:00 - An intro to the three steps to give your online listing the virtual advantage. 10:48 - Step 1: Give buyers what they want. 24:34 - Step 2: Share and market your listing. 55:11 - Step 3: Show results to your sellers and demonstrate your value. 56:55 - How to learn more about iGuide. Next Steps To learn more about iGuide, visit GoiGUIDE.com To find a service provider in your area, visit goiguide.com/residential-real-estate Read articles about Virtual Tours, Floor Plans, and Online Marketing Explore more Virtual Tour, Floor Plan, and Online Marketing solutions in our Product Directory Watch more webinars
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WATCH: How to Massively Improve Your Lead Conversions in 2021
There's certainly a method to achieving a crazy level of real estate success, and Lindsey DellaSalla has found it. Her team has grown from 50 homes sold in 2015 to an anticipated 1500 sales in 2021. Her secret? Old-fashioned consistency and discipline combined with modern-day technology that keeps her team on track and ensures their database is engaged. In a recent webinar, Lindsey shared the lead flows, technology, coaching, and recruiting strategies that have propelled her team to 30x growth. To learn her secrets, watch the webinar recording below: Webinar Guests Lindsey DellaSalla, Owner, The DJ & Lindsey Team Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 3:23 - Lindsey DellaSalla shares how being methodical resulted in 30x sales growth since 2015. 10:10 - Lindsey walks us through her team's procedure to convert new leads: 19:00 - How long it took for Lindsey and her team to find a system that worked for them. 21:15 - How Lindsey recruits and screens agents to ensure they "fit" with the team's procedures and systems. 26:07 - How to encourage and motivate agents to keep using the CRM and stick with processes. 31:33 - Lindsey answers audience questions. 36:02 - Prioritizing which leads to contact, and organizing your database. 40:26 - Lindsey walks us through a typical 8-hour day for her agents. 45:02 - What should salespeople STOP doing? 46:10 - How to build team camaraderie remotely during COVID. 49:37 - Lindsey on the BoomTown features that have powered her team's growth. 54:11 - Lindsey explains her agent onboarding process. 55:21 - Strategies to get new listings in today's low inventory market, according to Lindsey. 58:20 - The best ways to get the most out of whatever CRM you use. Next Steps To learn more, watch this BoomTown product tour Read articles about CRM, or explore more CRM solutions in our Product Directory Watch more webinars
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WATCH: Introducing Chirp, the New Relationship Software from Happy Grasshopper
We all know that real estate is a relationship business. And we all know the things we "should" do to maintain our relationships--call past clients, send them emails, reach out by text--but it's not always easy to find the time or motivation to do these things. Enter Chirp, a new relationship platform from Happy Grasshopper. Each year, Chirp sends out 17 "non-salesy" emails, 6-12 conversation starting texts, and 6-12 friendly ringless voicemails to your database to nurture your relationship with your contacts. We learned all about Chirp in a recent webinar and how one top Realtor uses it to build his relationships—and his business. Check out the webinar below (and make sure you watch through to the end to see the impromptu guitar duet)! Webinar Guests Dan Stewart, CEO, Happy Grasshopper Randall Martin, top producer at CB&A REALTORS® Chris Drayer, CEO and Founder, Revaluate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the panelists. 1:15 - Dan Stewart introduces the topic and emphasizes the importance of relationships. 5:51 - Randall Martin shares how much of his business comes from cultivating relationships. 9:01 - The issues behind agent adoption of broker-provided technology. 15:01 - Randall explains what happens when he sends out a "Chirp" from Happy Grasshopper. 18:00 - Dan shares the genesis of Chirp and what it does for brokers and agents. 20:50 - Chris Drayer on how Revaluate's integration with Happy Grasshopper helps agents identify contacts that are ready to move. 23:27 - Dan gives us a live demo of Chirp. 33:38 - The difference between campaigns for new leads vs. existing contacts. 35:20 - Randall shares the analytics that his Chirp campaigns see. 43:24 - Dan on what Happy Grasshopper offers brokerages. 47:20 - Chris on how Revaluate works within Happy Grasshopper to identify those most likely to move. 49:54 - Q&A session. 57:23 - How to learn more about Chirp, or sign-up for the service. 1:00:30 - Dan and Randall wrap things up with an impromptu guitar session! Next Steps Download Randall Martin's case study: How One Email Generated $2M in New Business in One Day Learn more at HappyGrasshopper.com/Chirp Read articles about Email Marketing, or explore more Email Marketing solutions in our Product Directory Watch more webinars
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WATCH: Connect with Clients During a Life-Changing Event
Wouldn't it be nice to know which contacts in your database need a real estate agent right now? Thanks to technology powered by artificial intelligence, that's no longer a pipe dream--that's today's reality. This week, we hosted a webinar that explored a new player on this scene, Lead Scoring 360 from HomeActions. Lead Scoring 360 can help real estate professionals identify warm leads--including those who are going through a major life event like a marriage, divorce, birth, death, and beyond. Watch the recorded webinar below to learn how this AI-powered technology can predict which leads you should reach out to next: Webinar Guests Albert Clark, President, HomeActions Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:40 - Albert Clark on how building relationship capital using email marketing and artificial intelligence can help you focus your efforts on warm leads in your database. 2:28 - An introduction on how HomeActions works and how it can help real estate pros identify warm leads. 26:19 - How to position yourself to help those going through life changes—divorce, death, birth, etc.—using HomeActions' latest product, Lead Scoring 360, an AI-powered marketing tool. 28:35 - How Lead Scoring 360's 'Move Score' predicts who is most likely to move in the next 3-6 months. 34:17 - Albert shares how HomeActions' subscription model works and answers audience questions. 1:00:40 - How to learn more about HomeActions and Lead Scoring 360. Next Steps Learn more about HomeActions on their website To get started or learn more, email Albert Clark or text him at 570-510-3507 Read articles about Email Marketing, or explore more Email Marketing solutions in our Product Directory Register for our upcoming webinar: Introducing Chirp™: The easiest, most engaging relationship software that agents and brokerages agree about! Watch more webinars
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