Articles

Friday Freebie: Home Seller's Guide Template
Seller leads: they're a wonderful and profitable thing… if you can get them. But here's the thing we know about sellers: 77% contact only one agent before choosing a Realtor to sell their home (NAR). How can you be the first agent a homeowner thinks of when they're ready to list? That's where this week's Friday Freebie comes in. We're highlighting a brandable Home Seller's Guide that's full of the helpful information that homeowners are searching for before they decide to list their home. Use it to attract seller leads, educate seller clients—and ensure you're top of mind when a homeowner is ready to sell. Free download of the 2021 Home Seller's Guide template, courtesy of Zurple Selling a home is an involved and complicated process. When consumers are beginning to consider selling, they first research what they should know before diving in. Zurple's 2021 Home Seller's Guide template is a comprehensive resource of everything a potential home seller needs to know: Common real estate terms The timeline of selling a home How to hire an agent How to price a home How to prepare a home for sale How to evaluate an offer The ins and outs of closing a sale What to know about moving day And more! You can share this guide on social media, on your website, in person, via email, and more. Put it behind a lead capture form on your website to ensure you get the contact information of potential parties. The guide is brandable, with space not only for your contact information and logo, but it also concludes with a page featuring your bio and a call-to-action. You can link that page to your email or a CMA request landing page to acquire even more leads. Ready to get started finding more seller leads? Download the 2021 Seller's Guide template now!
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Real Estate Agents: Beware of Offer Letters as Emotional Bait
Emotions run high when you put a seller's house for sale. To them, it's not just a house, not just some brick and mortar sitting on a piece of dirt somewhere in the city or municipality. Whether your seller has lived in their house for one year or 50, it is a home filled with memories and paid for with a good portion of their annual income. So the next time you list a property for sale, consider the journey the seller has been on and how you can ease their separation anxiety. Is encouraging a buyer to write a personal home purchase offer letter to the seller a good idea? Being an agent often requires more than just great real estate marketing ideas, complete with virtual tours and interactive floor plans. You are the consumer's connection to the current market, an expert in your field, and the facilitator of the sale. Statistics show that a personal offer letter written by a potential buyer can affect the seller's decision to accept one offer to purchase in real estate over another. This type of correspondence is often referred to as a "love letter" with the intent of tugging at the owner's heartstrings in order to stand out among competing offers. The humanizing factor can help ease some of the emotional anxiety the seller experiences, but there are other ways to keep your seller's personal memories intact without endorsing what may be seen as discrimination. Separation anxiety Real estate transactions are about traversing the path alongside your seller to help with the sale and the unexpected emotions that often accompany the separation of loving homeowners and their abode. A buyer's home purchase offer letter may allow the seller a small glimpse into the life of the new owner, but it won't take the seller down memory lane. Easing the seller's separation anxiety is difficult, but a great way to help them keep those memories is by using 3D virtual tours and accurately detailed floor plans of their existing home. Not only are these prop-tech tools excellent for marketing a residence, but they can help your seller when making the decision to sign away their home to a stranger. A permanent file filled with real estate photos, virtual tours, and interactive floor plans will allow the seller to reminisce in the years to come. The buyer benefits by having accurate measurements and the tools to perform any upcoming renovations they may want to perform. Competition and multiple offers In a seemingly unstoppable real estate market, properties continue to receive multiple offers. Some homes are selling for hundreds of thousands of dollars over the asking price. Competition is high and emotions are even higher. How can you help your buyer compete when listings are seeing all the offers to purchase that real estate agents can handle? Ultimately, the seller wants to get the best price for their home and with the least amount of hassle. An almost sure way to win the bid is to submit an offer well above the listed price after thoroughly examining the virtual tours and floor plans. If you lose out to a higher bidder, you have followed procedure to the letter. Speaking of which, would an offer letter have swayed the seller to choose your purchase contract over the winning one? Perhaps, but submitting a personally written letter from the buyer along with the contract could open you up to not-so-loving letters of reprimand from your local real estate board or, worse, a discrimination lawsuit. Love, letters, liability The buyer's home purchase offer letter is a passionate attempt to grab the seller's attention. A sort of coercing the seller to "pick me" as the new owner of a property. Of course, the intent behind the letter is to introduce the buyer to the seller in hopes they will "approve" the new owner of their home. But you have to consider there is a fair amount of liability involved with these so-called "love letters." It is never a good idea for you to include a letter like this along with an offer. It can be seen as an unfair method under the Fair Housing Act that discriminates against other potential buyers. Of course, you cannot prevent the buyer from taking the matter into their own hands and submitting the story of their wanton desire for the seller's home. In any case, it is not so much buyer beware, but buyer's agent beware. Connect and protect As a real estate agent, it is up to you to perform your fiduciary duties including reasonable care, confidentiality, and loyalty to protect the interests of both the seller and buyer. These duties include offering the best possible way to get a property sold by providing accurate information included in your real estate marketing plan. Connecting with buyers can be done using the proptech tools at your disposal. 3D video tours and precise square footage measurements are a must and are some of the best ways to help a buyer form an emotional attachment to a property. When it is a connection to the seller they are seeking, there is no better way than to make a fair offer to purchase real estate based on the factual information that affects the value of the property. Homebuyers will likely still want to engage in writing personal love letters to try to win a bidding war in one of the hottest real estate markets in years. As a Realtor, playing matchmaker is your role when introducing buyers to sellers' properties—but perhaps leave the flirtatious correspondence out of negotiations.
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Are Virtual Tours Only for Luxury Properties?
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Sharpen Up Your Real Estate Copy
As a real estate agent, odds are you didn't pick this career so you could write the next great American novel. But, just like marketing, writing is a skill that virtually all real estate professionals need to develop. In fact, you could find yourself writing several hundred words every month depending on your goals. Don't worry — that's nowhere near as much as a full-time writer, who may need to put out 50,000 words a week to meet deadlines. But it is substantial enough that sharpening your writing skills will make a difference. After all, your ability to craft your real estate listings with the right words is one of the things that makes them so appealing. You have the opportunity to dazzle your visitors, capture attention, and engage all of their senses. Often, this is the necessary first step before someone books a tour or registers with an open house. Whatever the case, you don't need to have straight As in high school English to be an effective real estate writer. Even if you snoozed through Rhetoric & Composition in college, you can still bring your skills up to snuff. After all, you won't be writing five-paragraph essays in real estate. Instead, you'll be conveying in words what you already understand about your ideal clients. If you know their interests, wants, and needs, you can reflect those in your word choices. The same is true of anything you write about your brand and virtually any other topic. The question is this: how can you accelerate that learning process if you've never written actively before? Getting Ready to Write: Tips to Put You in a Writing Mindset Write with Your Purpose in Mind Copy is writing with the purpose to persuade. When you create copy, you are trying to guide your leads from wherever they are now to the next step in buying or listing a home. With that in mind, the first thing to do is define your purpose. What do you need your reader to do next? Choose every word to further that goal. Tell a Story About Your Listings What makes a listing special? What details about its history, location, or features can you weave together to make someone say, "This is the one"? You might find yourself writing about what it's like to walk down the tree-lined street in the neighborhood or relax by the in-ground pool. All these details add panache to your story. Include Sensory Details Real estate is highly visual, thanks to all the wonderful photography. As a writer, you can also appeal to other senses. If a listing has a big yard, it might call to mind the crackling of meat on the grill, the smell of barbecue, or the sound of songbirds playing in the trees. This fires up leads' imaginations to make them think of home! Technology Tools for Real Estate Agents to Up Their Writing Game Spelling, grammar, and punctuation are not exactly the most interesting subjects. Even the vast majority of pro writers don't get energized thinking about them. They are simply a framework to help you communicate your ideas clearly. If any one of them is missing, it makes your copy harder to understand at a glance. Once you have an idea, you need to execute it. These tools can help: Grammarly is a writing coach that goes beyond the spelling and grammar check of a tool like Microsoft Word or Google Docs. It identifies many common issues, like wordiness and passive voice, that are easy to overlook. It also explains why something is incorrect, enabling you to learn as you go. GrammarLookup bills itself as a free alternative to Grammarly. In addition to its full-featured punctuation and grammar database, it uses AI to learn continuously. It can be used through your favorite browser and does not even require registration. All you have to do is copy and paste your text. ProWritingAid comes in the form of a free browser extension or a paid desktop version. In addition to grammar and spelling, it works as a style editor that helps you ensure your writing is right for your audience. Packed with 20 in-depth writing reports; its goal is to make you a better writer fast. Ginger is a popular spelling and grammar checker that can interface easily with your social media, email client, and many website editors, including WordPress. It even has fully featured mobile versions that will sync up between platforms. Terrific if you need to tap out social media posts or email replies on your phone! Writing can seem intimidating, but it doesn't have to be. Simply imagine that you're talking to a client face-to-face and you can go far. To learn more about using the latest digital marketing technology, contact us. RE Technology readers can try DeltaNET 6 (and its marketing technology) FREE for 30 days. To view the original article, visit the Delta Media Group blog.
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Products

DeltaNET 6
DeltaNET 6 redefines automation and innovation for the real estate industry. Sales associates are the lifeblood of any real estate firm and the driving force behind DeltaNET 6. DeltaNET 6 looks good and is easy to use. “Hot topic” tools for CRM and marketing are right up front with easy-to-understand names and colorful buttons recognizable at a glance. We organized DeltaNET 6 in a way that makes sense to associates. To-do lists take only a few clicks to complete. DeltaNET 6 is perfect for sales associates who are on-the-go: Run your office from anywhere, all with your smartphone. Connect with clients 24/7 with emails, text messages, and phone calls. Track their online activity and be ready to engage when they’re ready to act using DeltaNET 6 lead scoring and behavior
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Online Advertising From Homes.com
We Send the Consumers more Likely to Buy to YOU! Homes.com consistently is a top source of consumer traffic to real estate agent and broker websites. Not only do we refer a high volume of consumer traffic to real estate professionals, but we send highly-engaged consumers who are more likely to buy your way! Here’s how: Homes.com receives over 12.5 million unique consumer visits monthly, with over 20 million total visits each month. 190 million page views each month, with consumers spending an average of 11 minutes on Homes.com. Half of our visitors DO NOT visit a competitor. Refer more traffic to broker sites than Zillow or Realtor.com. Drive EVEN MORE Traffic to Your Site when You UPGRADE your listings to Preferred! Preferred listings are positioned at the top of search results on Homes.com and have special branding to get them noticed faster. Combine high-visibility with Homes.com’s already highly-engaged consumer traffic, and it’s no wonder that Preferred Listings are viewed 8 times more than basic listings on Homes.com, and they receive 7 times more leads! Contact us to upgrade your basic listings to Preferred Listings on Homes.com today! Target Buyers and Sellers in Your Area with Local Ads on Homes.com! Target active buyers and sellers in the city and/or zip code of your choice. High-impact branding ads containing social media links present you as the local expert. Clean ad design blends seamlessly with the page design to avoid con- sumer banner ad blindness and get you noticed faster Connect with and convert more active homebuyers in your target area with Buyer Connect from Homes.com! As a part of the Homes Connect platform, Buyer Connect is our end-to-end solution that connects you with inquiring local
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Parkbench
Stand out from the crowd with Parkbench. We build neighborhood websites for hyperlocalized areas sponsored by a single agent per area, creating unique online content that promotes recognition and drives business for the agent. Now a network of platforms, Parkbench websites engage potential customers, designed to inform visitors of local events, news, and information about the community. Parkbench also provides free marketing tools for business professionals through their main
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SmartDocs
Document management made simple. Smart Docs provides you the ability to digitize, store and share your documents in a safe and secure document storage
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Industry News

Pending Home Sales Fall 1.9% in June
Compared to the month before, contract signings rose in the Northeast and Midwest but fell in the South and West. WASHINGTON (July 29, 2021) -- Pending home sales declined marginally in June after recording a notable gain in May, the National Association of Realtors reported. Contract activity was split in the four major U.S. regions from both a year-over-year and month-over-month perspective. The Northeast recorded the only yearly gains in June. The Pending Home Sales Index (PHSI), a forward-looking indicator of home sales based on contract signings, fell 1.9% to 112.8 in June. Year-over-year, signings also slipped 1.9%. An index of 100 is equal to the level of contract activity in 2001. "Pending sales have seesawed since January, indicating a turning point for the market," said Lawrence Yun, NAR's chief economist. "Buyers are still interested and want to own a home, but record-high home prices are causing some to retreat. "The moderate slowdown in sales is largely due to the huge spike in home prices," Yun continued. "The Midwest region offers the most affordable costs for a home and hence that region has seen better sales activity compared to other areas in recent months." June Pending Home Sales Regional Breakdown The Northeast PHSI increased 0.5% to 98.5 in June, an 8.7% rise from a year ago. In the Midwest, the index grew 0.6% to 108.3 last month, down 2.4% from June 2020. Pending home sales transactions in the South fell 3.0% to an index of 132.4 in June, down 4.7% from June 2020. The index in the West decreased 3.8% in June to 98.1, down 2.6% from a year prior. Yun forecasts that mortgage rates will start to inch up toward the end of the year. "This rise will soften demand and cool price appreciation." "In just the last year, increasing home prices have translated into a substantial wealth gain of $45,000 for a typical homeowner," he said. "These gains are expected to moderate to around $10,000 to $20,000 over the next year." According to Yun, the 30-year fixed mortgage rate is likely to increase to 3.3% by the end of the year, and will average 3.6% in 2022. With the slight uptick in mortgage rates, he expects existing-home sales to marginally decline to 5.99 million (6 million in 2021). Yun added that, with demand easing and housing starts improving to 1.65 million (1.565 in 2021), existing-home sales prices are expected to increase at a slower pace of 4.4% in 2022 (14.1% in 2021) to a median of $353,500. The National Association of Realtors® is America's largest trade association, representing more than 1.4 million members involved in all aspects of the residential and commercial real estate industries.
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Realtor.com Survey Shows With Only Weeks Until School Starts, More Than a Third of College Students Still Haven't Finalized Fall 2021 Housing Plans
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Annual Foreign Investment in U.S. Existing-Home Sales Falls 27% to $54.4 Billion, Lowest Level in a Decade
International buyers purchased 107,000 U.S. residential properties totaling $54.4 billion from April 2020–March 2021, down 31% and 27%, respectively, from the previous year and the lowest volumes since 2011. WASHINGTON (July 26, 2021) -- Foreign buyers purchased $54.4 billion worth of U.S. existing homes from April 2020 through March 2021, a 27% decrease from the previous 12-month period and the fourth consecutive annual decline in foreign investment in U.S. residential real estate, according to a new report from the National Association of Realtors®. Foreign buyers purchased 107,000 properties, down 31% from the prior year, as the COVID-19 pandemic led to a strong global economic contraction and a decline in international tourist and business arrivals. The dollar and sales volumes are the lowest since 2011, when those figures were $66.4 billion and 210,800 properties, respectively. NAR's 2021 Profile of International Transactions in U.S. Residential Real Estate surveyed members about transactions with international clients who purchased and sold U.S. residential property from April 2020 through March 2021. Foreign buyers who resided in the U.S. as recent immigrants or who were holding visas that allowed them to live in the U.S. purchased $32.4 billion worth of U.S. existing homes, a 21% decrease from the prior year and representing 60% of the dollar volume of purchases. Foreign buyers who lived abroad purchased $22 billion worth of existing homes, down 33% from the 12 months prior and accounting for 40% of the dollar volume. International buyers accounted for 2.8% of the $5.8 trillion in existing-home sales during that time period. "The big decline in foreign purchases of homes in the U.S. in the past year is no surprise, given the pandemic-induced lockdowns and international travel restrictions," said NAR Chief Economist Lawrence Yun. "Yet, even with the absence of foreign buyers, the U.S. housing market strengthened solidly." Total U.S. existing-home sales plunged to a seasonally adjusted annual rate of 4.01 million in May 2020. Sales fully recovered by July, eventually reaching a peak of 6.73 million in October. China and Canada remained first and second in U.S. residential sales dollar volume at $4.5 billion and $4.2 billion, respectively, continuing a trend going back to 2013. India ($3.1 billion), Mexico ($2.9 billion), and the United Kingdom ($2.7 billion) rounded out the top five. The United Kingdom was the only country among the top five to see an increase in dollar volume from the previous year ($1.4 billion to $2.7 billion) and it replaced Colombia as the fifth largest country of origin by dollar volume of foreign buyers. The annual dollar volume dropped by at least 50% for foreign buyers from China ($4.5 billion from $11.5 billion), Canada ($4.2 billion from $9.5 billion) and Mexico ($2.9 billion from $5.8 billion). "As travel restrictions loosen and foreign students return to U.S. colleges in the upcoming year, there is likely to be some growth in foreign buying of U.S. real estate," Yun added. "High home prices and the ongoing lack of inventory could, however, pose a challenge for buyers." The median existing-home sales price among international buyers was $351,800, 15% more than the $305,500 median price for all existing homes sold in the U.S. The price difference primarily reflects the locations and type of properties desired by foreign buyers. At $476,500, Chinese buyers had the highest median purchase price, and more than a third – 34% – purchased property in California. For the 13th straight year, Florida remained the top destination for foreign buyers, accounting for 21% of all international purchases. California ranked second (16%), followed by Texas (9%) and Arizona (5%), with New Jersey and New York tied at 4%. All-cash sales accounted for almost two out of five – 39% – international buyer transactions, with a higher percentage among non-resident compared to resident foreign buyers at 61% and 24%, respectively. More than four out of five buyers from the United Kingdom – 82% – made all-cash purchases, the highest share among foreign buyers. Asian Indian buyers were the least likely to pay all-cash at just 8%. Two-thirds of Canadian buyers (66%), two out of five of Chinese buyers (40%), and a third of Mexican buyers (33%) made an all-cash purchase. Forty-three percent of foreign buyers purchased the property for primary residence use and 65% purchased detached single-family homes and townhouses. Nearly half of international buyers – 49% – purchased a home in the suburbs and 28% bought a home in an urban area, a figure that's held steady over the last six years. Seven percent of foreign buyers bought property in a resort area, down from 17% in 2012. "Driving economic development through our work to foster diverse and inclusive communities remains a top priority for NAR," said Katie Johnson, NAR's general counsel and chief member experience officer. "Our association collaborates with groups across the country to educate foreign buyers on the opportunities in U.S. real estate and to maximize the global business potential in our local markets. NAR and the Realtor® brand has grown to a network of more than 100 real estate associations across 85 countries, ensuring stable, accessible markets that allow our members to make direct connections with global real estate professionals and sources of foreign investment." View the full 2021 Profile of International Transactions in U.S. Residential Real Estate here. The National Association of Realtors® is America's largest trade association, representing more than 1.4 million members involved in all aspects of the residential and commercial real estate industries.
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Illinois, Florida and New Jersey Dominate Markets Most at Risk from Damage Related to Coronavirus Pandemic
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Companies

Homesnap
      Founded in 2008 and based in Washington DC, Homesnap is a trusted real estate search platform for people to explore homes and search MLS real estate listings -- online or from a mobile phone. Using the Homesnap app (available for iPhone, iPad and Android devices) you can snap a photo of any home, nationwide, to find out all about it. For listed homes, you may be able to see interior photos too! When you’re ready to buy or sell real estate, you can contact a real estate agent within Homesnap to schedule a showing or list your home in the MLS. Homesnap is powered by a specialized homes database that combines hundreds of disparate sources of data. Our data feeds include: over 40 MLS real estate databases, property tax records, census data, geographic boundaries, property polygons, school information, mortgage rates and
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realtor.com®
Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. Find property info from the most comprehensive source of home data online at
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Elevate
Welcome to pure productivity for real estate brokers, agents & teams: CRM, IDX websites, lead gen, email, text, social, automated campaigns & workflows, and custom consulting. Intuitive, easy-to-use technology, complemented by fanatical training, support and business consulting.
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SentriLock
SentriLock is the leading electronic lockbox manufacturer and service provider supporting the Real Estate industry and other emerging markets. SentriLock is a technology-based company that offers the most secure, durable, and versatile product within the industry. With SentriLock’s reliable, multiple key access method you will never miss a
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Webinars

WATCH: Conquering Social Media and Lead Generation in Your Market
Is social media a struggle? Do you need help with your online lead generation efforts? Learn from two top trainers exactly what to do to give your real estate business a robust online presence. Stephanie Alfonso and Dylan Handy, Business Development Consultants at Elevate, joined RE Technology for a comprehensive social media training session. Watch the recorded session below to learn the top seven online platforms that agents are underusing, how to leverage them, paid vs. free lead gen traffic, and so much more: Webinar Guests ‍Stephanie Alfonso, Business Development Consultant at Elevate ‍Dylan Handy, Business Development Consultant at Elevate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 4:48 - Stephanie Alfonso briefly offers background info on Elm Street Technology and Elevate. 7:33 - The ultimate goal of online lead generation. 8:31 - The two types of lead gen traffic: free and paid. 9:33 - What are your social media weaknesses? What are your business strengths? 11:17 - The top seven platforms that agents don't fully utilize in their online marketing strategy. 12:44 - Platform #1: Blogging. Learn blogging's benefits, what to write about, tips and more. 20:37 - Platform #2: Facebook. Learn the difference between business vs. personal profiles, what to post, how to grow your audience, ads vs. boosted posts, and more. 36:36 - Platform #3: Instagram. Learn about business profiles, what to post, leveraging Stories and more. 39:43 - Platform #4: LinkedIn. Find out how to leverage LinkedIn's SEO value, what to post to the Activity Log, getting agent to agent referrals, and more. 42:12 - Platform #5: Twitter. How to reach Millennials, what to post, and more. 43:16 - Platform #6: YouTube. Learn about YouTube's high SEO value, video content to create, and where to share it. 45:27 - Platform #7: Your Website. The importance of your website as the online hub of your business, what a real estate website needs, and more. 47:54 - Online marketing starts with blog posts and integration. 49:53 - What to say on your next listing appointment. 51:19 - Paid lead generation for real estate: the two main sources of leads. 51:33 - Paid search-based marketing, or PPC (pay per click). 54:00 - Comparison between Zillow/Realtor.com vs. PPC/social media ads. 56:13 - The importance of nurturing leads, and the tools that can help: CRM and email marketing. 57:41 - The one word that best describes a successful online lead generation strategy. 59:56 - What holds real estate agents back from online and social media marketing? 1:01:26 - ‍Dylan Handy on Elevate's all-in-one system that integrates all aspects of your online presence. 1:20:27 - Q&A segment. Next Steps Visit tryelevate.com to learn more Email Dylan or Stephanie for more information Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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WATCH: Being the 'Present Real Estate Agent' Your Clients Deserve
You must invest some time to watch this webinar from one of America's top producing real estate agents, incredible mom, and master of the Mommies and Mimosas parties: Rachael Adams Lee. Rachael operates her team of eight under the Keller Williams flag in Sacramento, Calif. In this webinar, she shares information on how she developed her successful business doing the hard work of door knocking 200 homes a week and script practice to hone her selling skills. Moreover, Rachael shares her 33 touch points for marketing to your database. Rachael is an enthusiastic user of BoomTown for managing her clients for life and offers tips on her most successful direct marketing pieces and other client engagement tools. As much as Rachael uses technology to support her business, she shares that it does not run her business. Her key tips for real estate agents include time blocking and task management to give her a chance to be present with her clients and her family. Rachael is a true professional—highly skilled, hardworking, and delightful to be with. Please take some time to click the play button below and enjoy all of what Rachael has shared. You will be glad you did.
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WATCH: Give Your Online Listing a Virtual Advantage by Using Reliable Property Data
What's the best way to impress your sellers with your marketing plan? By giving buyers what they want. And what do buyers want? Comprehensive property information, including virtual walkthroughs, accurate square footage, floor plans and more. This has never been more important than it has in the past year, as the home search process has shifted ever more online. But the market is hot, and agents are busy, so what's the easiest way to put all of this information online where buyers will see it? That's what we explored in a recent webinar. Watch the video below to learn the three steps that will give your listing the virtual advantage: Webinar Guests Michael Vervena, VP of Sales, iGuide Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:30 - Michael Vervena shares the webinar's agenda and explains what iGuide does for agents. 4:56 - What home sellers value from their agent. 6:08 - Why it's important to focus on buyer needs in your marketing. 8:09 - What is important to the home buyer? 10:00 - An intro to the three steps to give your online listing the virtual advantage. 10:48 - Step 1: Give buyers what they want. 24:34 - Step 2: Share and market your listing. 55:11 - Step 3: Show results to your sellers and demonstrate your value. 56:55 - How to learn more about iGuide. Next Steps To learn more about iGuide, visit GoiGUIDE.com To find a service provider in your area, visit goiguide.com/residential-real-estate Read articles about Virtual Tours, Floor Plans, and Online Marketing Explore more Virtual Tour, Floor Plan, and Online Marketing solutions in our Product Directory Watch more webinars
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WATCH: How to Massively Improve Your Lead Conversions in 2021
There's certainly a method to achieving a crazy level of real estate success, and Lindsey DellaSalla has found it. Her team has grown from 50 homes sold in 2015 to an anticipated 1500 sales in 2021. Her secret? Old-fashioned consistency and discipline combined with modern-day technology that keeps her team on track and ensures their database is engaged. In a recent webinar, Lindsey shared the lead flows, technology, coaching, and recruiting strategies that have propelled her team to 30x growth. To learn her secrets, watch the webinar recording below: Webinar Guests Lindsey DellaSalla, Owner, The DJ & Lindsey Team Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 3:23 - Lindsey DellaSalla shares how being methodical resulted in 30x sales growth since 2015. 10:10 - Lindsey walks us through her team's procedure to convert new leads: 19:00 - How long it took for Lindsey and her team to find a system that worked for them. 21:15 - How Lindsey recruits and screens agents to ensure they "fit" with the team's procedures and systems. 26:07 - How to encourage and motivate agents to keep using the CRM and stick with processes. 31:33 - Lindsey answers audience questions. 36:02 - Prioritizing which leads to contact, and organizing your database. 40:26 - Lindsey walks us through a typical 8-hour day for her agents. 45:02 - What should salespeople STOP doing? 46:10 - How to build team camaraderie remotely during COVID. 49:37 - Lindsey on the BoomTown features that have powered her team's growth. 54:11 - Lindsey explains her agent onboarding process. 55:21 - Strategies to get new listings in today's low inventory market, according to Lindsey. 58:20 - The best ways to get the most out of whatever CRM you use. Next Steps To learn more, watch this BoomTown product tour Read articles about CRM, or explore more CRM solutions in our Product Directory Watch more webinars
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WATCH: Introducing Chirp, the New Relationship Software from Happy Grasshopper
We all know that real estate is a relationship business. And we all know the things we "should" do to maintain our relationships--call past clients, send them emails, reach out by text--but it's not always easy to find the time or motivation to do these things. Enter Chirp, a new relationship platform from Happy Grasshopper. Each year, Chirp sends out 17 "non-salesy" emails, 6-12 conversation starting texts, and 6-12 friendly ringless voicemails to your database to nurture your relationship with your contacts. We learned all about Chirp in a recent webinar and how one top Realtor uses it to build his relationships—and his business. Check out the webinar below (and make sure you watch through to the end to see the impromptu guitar duet)! Webinar Guests Dan Stewart, CEO, Happy Grasshopper Randall Martin, top producer at CB&A REALTORS® Chris Drayer, CEO and Founder, Revaluate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the panelists. 1:15 - Dan Stewart introduces the topic and emphasizes the importance of relationships. 5:51 - Randall Martin shares how much of his business comes from cultivating relationships. 9:01 - The issues behind agent adoption of broker-provided technology. 15:01 - Randall explains what happens when he sends out a "Chirp" from Happy Grasshopper. 18:00 - Dan shares the genesis of Chirp and what it does for brokers and agents. 20:50 - Chris Drayer on how Revaluate's integration with Happy Grasshopper helps agents identify contacts that are ready to move. 23:27 - Dan gives us a live demo of Chirp. 33:38 - The difference between campaigns for new leads vs. existing contacts. 35:20 - Randall shares the analytics that his Chirp campaigns see. 43:24 - Dan on what Happy Grasshopper offers brokerages. 47:20 - Chris on how Revaluate works within Happy Grasshopper to identify those most likely to move. 49:54 - Q&A session. 57:23 - How to learn more about Chirp, or sign-up for the service. 1:00:30 - Dan and Randall wrap things up with an impromptu guitar session! Next Steps Download Randall Martin's case study: How One Email Generated $2M in New Business in One Day Learn more at HappyGrasshopper.com/Chirp Read articles about Email Marketing, or explore more Email Marketing solutions in our Product Directory Watch more webinars
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