Articles

4 Basic Tips for Upping Your Real Estate Game
Excelling as a real estate agent is a lot of work. Absolutely no one is denying that. You essentially become a one-man (or woman) business even when you are associated with a brokerage. You are often responsible for your own prospecting, marketing, network building and, of course, the entire process of helping your clients buy or sell a house. So how do you accomplish all the tasks you are responsible for, and still find the time to get new clients and be the absolute best agent for them? Have a Strong Online Presence Having a strong online presence is the gold standard for real estate agents in this day and age. The first thing any potential client will do when considering hiring you is find your social media accounts. (If, of course, that is not how they came across you in the first place.) Based on the impression they get from your profiles, they will make a decision to contact you or not. So, it is your job to make sure that first digital impression is one they will not soon forget. To accomplish that, follow these tips: Diversify your content. Your content could include blog posts, shared articles, quotes you find motivating, houses you are representing, promotional material, client reviews, etc. Make at least a couple of posts every week to ensure your profile is updated Have your contact information easily accessible. Every post should look professional and carefully thought out. Use a few hashtags and emojis to catch people's attention. Keeping up a strong online presence is a free way to continuously be focusing on self-promotion and client procurement. So, it is well worth your while to find the time necessary to get your profiles in tip-top shape. Put Your Relationships First To be the best agent you can be, you need to maintain and build relationships with your previous clients, and all the business professionals you connect with. Reach out with a meaningful card during the holidays or birthdays just to remind everyone that you are still working in the industry. Staying in touch opens the door to forming partnerships that can greatly benefit your business. Other industry professionals, like bankers or contractors, can recommend you to their clients who they know are planning on moving. Your previous clients can also recommend your services, and are much more likely to if they feel they still have a connection to you. Essentially, your network is the lifeline of your business. Without a focus and commitment to it, you will never be able to keep your pipeline full. Take Care of Yourself At the end of the day, you need to be making your mental and physical health a priority. Without getting enough sleep, breaks from work, or balanced meals, you will not be at your best. Take the necessary steps to make sure you are maintaining your health, and the positive effects will quickly become evident in your work. Here are some strategies you can implement today: Turn off your phone at a certain time every night. Practice mindfulness Go on a short walk when you need a 10-minute break. You will feel more energized, focused, and resilient if you are taking care of yourself everyday. Learn to Delegate You can not do everything on your own—especially if you want take care of yourself and dedicate time to actually growing your business instead of just maintaining it. It's a hard fact to come to for many real estate agents, but all the best agents know it is true. So don't wait until you feel so burnt out and overworked you begin to hate your job to finally invest in some help. Be proactive and do it now, so you can start focusing on tasks that will help propel your business' growth instead of just keeping it afloat. For example, hiring a transaction coordinator can give you back up to 16 hours of your time per transaction. Imagine all the progressive work you could accomplish with that time! Hiring help is not as expensive as you may think, and it is a cost you could potentially pass along to your clients. To view the original article, visit the Transactly blog.
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Follow-Up Is Still the #1 Reason Agents Lose Business
Deploying a strategic follow-up plan is similar to starting to go to the gym. In both of these cases, success and results are produced with consistency. One day may not bring about instant results, but one year certainly will usher in amazing wins. When it comes to refining and streamlining the way that real estate businesses engage with their spheres, many agents avoid follow-up because it's not the most fun task to do. It's likely that an agent will prioritize interacting with active clients over warming the colder leads in their sales funnel. This is one of the reasons why follow-up is still the No. 1 reason why agents lose out on business. To convert more leads and build better relationships with your clients, you have to be diligent, motivated, and consistent with your follow-up. Follow-up boosts lead conversion Follow-up is what separates the agents who fail from top producing agents. Agents who just want quick wins slack on their follow-up, while best-in-the-business agents who build longevity are dedicated to a scaleable, success-oriented follow-up strategy. Strong follow-up action plans are what allow you to tap into the goldmine in your database. When you warm prospects and continually follow up, you are more likely to stay top-of-mind with your leads. This allows you to retain your business opportunities throughout the entirety of your sales funnel — rather than seeing that they are far-off from their transaction, labeling them a "trash lead," and ceasing communications. To grow your business and maximize efficiency, revenue, and closed deals, you need to create a constant stream of leads that are cycling through the full sales funnel. You need to work your leads all the way through to the home run of conversion, not give up after the first inning. Pro Tip: Did you know that only 25% of leads in your CRM are ready to buy at any given time? Additionally, nurtured leads go on to make 47% larger purchases than those who buy immediately. If you're following up with the remaining 75% of leads in your database that are not conversion ready, you can create a sales cycle that continually generates transaction opportunities. If you don't follow up with the 75% of colder leads and only focus on hot leads, you're likely to hit a stall in your lead funnel once your current clients have closed. Strategic follow-up improves client experiences Do you want to create lifelong client relationships to access repeat business and referral opportunities? You need to do the legwork of keeping in touch with your sphere from first contact. Besides giving you access to more transactions to boost production, good follow-up also directly benefits your clients by improving the experience they have while working with you. Following up is like rolling out the red carpet for your clients. When you are communicating and sharing valuable information that helps them achieve their real estate goals, you are positioning yourself as a priceless asset to them. You are also showing them that you care, which is the first step to creating a meaningful relationship with your sphere. Following up shows clients that you: Have great communication practices Prioritize them and their needs Can answer questions quickly and effectively Will answer them whenever they reach out to you Will act as a strong guide when it's time to buy or sell In today's world where consumers expect Amazon-type instant gratification, transparency, and an open line of communication, strategic follow-up is becoming increasingly important for real estate professionals. 5 follow-up best practices to start growing your business According to a recent study conducted by RealTrends, these five follow-up strategies proven to generate more income are the activities that make real estate agents successful. 1. Marketing should target both potential new leads and former clients. Agents who market to both fresh leads and past clients see an average of 9% more transaction sides than agents only focused on networking with new clients. 2. Implement a systematic follow-up process for every contact. Agents who do not employ systematic follow-up average 22% fewer transaction sides than agents who have a formal workflow in place for both past clients and new leads. 3. Workflows for both former clients and new leads should use a mix of contact types, including programmatic and social media advertising. Agents who do not use programmatic and social media advertising tend to see 29% fewer transactions on average. 4. Aim for 10 or more touch points per person, per month. Making 10 or more touch points per month helps agents see 39% more transaction sides than their peers. 5. Invest time in marketing and networking to grow your database beyond the tipping point of 500 contacts. Agents with databases of over 500 contacts have an average of 25% more transaction sides. To view the original article, visit the BoomTown blog.
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Lone Wolf Transactions (zipForm edition) + Earnnest
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5 Things Real Estate Photographers Wish Sellers Did -- and Did Not -- Do
Working with hundreds of photographers nationwide who have delivered more than 4,000,000 images to help real estate agents sell and rent more than $35 billion in listings, we've come to feel their pain when something doesn't go as planned. That's why we polled more than 100 professional real estate photographers who work with HomeJab to get their "rants and raves" for listing shoots. We already know from a large body of research that professional real estate photography helps sell homes faster and for more money. The good news from the survey results is that most of the time – 67% – of professional real estate photographers have a great experience with highly cooperative sellers. But that still means that sellers are not as cooperative as they should be during one in three listing photo assignments, and, sometimes, surprisingly, they are uncooperative. Fortunately, our "rants and raves" survey uncovered a series of "best practices" for home sellers – comments, ideas, and suggestions shared almost universally by our photo pros. Photographer rants Here are the top five things professional real estate photographers wish all sellers did — that still is missing from too many shoots: Declutter – 95% Remove objects in the way of a photo (toys, bikes, hoses, etc.) – 86% Clean the house – 75% Fix light bulbs – 73% Clean pathways and driveways (remove cars) – 54% Again, remember that most shoots go well, and most of the things on this list are taken care of before the photographer arrives. Overall, real estate agents are doing an exceptional job of educating sellers and ensuring they take the steps necessary to prep their homes before the appointment. However, one item shared by photographers was a bit surprising – and this might be an opportunity for all agents to clarify the concept of when to declutter. The survey found that the "one thing that sellers forget" that bothers professional real estate photographers most is decluttering during the shoot. It turns out that many sellers attempt to declutter while the photographer is shooting, going room by room, clearing clutter one room at a time just before the photographer shoots! A photographer from Lakeland, Florida described the impact of doing this best, saying, "Moving clutter room-to-room like musical chairs disrupts the flow and slows down the process." In addition, he points out that this approach can add significant additional time to a shoot. Another photographer from Chicago shared the frustration, explaining, "Many sellers begin prepping after I arrive. They should know the home should be ready upon arrival." That's excellent advice for sellers, but it also should nudge real estate agents to ask their sellers to finish all decluttering before the photographers shows up at their door. Seller raves The survey also asked professional real estate photographers about the one thing sellers do that they appreciate most. The consensus is no surprise: having the house ready when they arrive. An Austin-based photographer says puts it succinctly: "decluttered – neat and tidy" is a huge help. A veteran photographer from Greenwood Village, Colorado, adds, "A place that's ready to go when I arrive – that's awesome." Photographers also were asked, "What is the one thing a seller can do to make your job easier?" Again, the answers were mixed, sometimes even contradictory. One point of contention: should the seller hang around during the shoot – or get out of the house? What was clear was the need for sellers to stay out of the way during a shoot. Some suggested that sellers should leave during the shoot. But other photographers want them to stay "within earshot" if they need permission to move an object that's in the way, for example. Another point of disagreement: some photographers don't want the seller to interrupt with questions, while others enjoy a good banter back-and-forth with a seller. The best approach: sellers should ask what they can do to make the professional's job easier upfront. The professional tells us they will get better photos if they do. For sellers, photographers had a few other suggestions to make their shoot easier, including controlling pets, parking cars away from the property, and ensuring the photographer has access to the home when they arrive. Advice to real estate agents Photographers often rely on the seller's real estate agent to make sure everything is ready before they show up. But, again, three out of four times, that happens. Yet, for all those other times, photographers shared some advice for agents. "Good agents will arrive at a property ahead of time and turn on all the lights and clean up anything that shouldn't be there," said a Cherry Hill, New Jersey-based photographer, adding, "Bad agents show up late and demand that everything be cleaned to perfection." The survey points to three things photographers wished every agent told their seller, including: Photographers cannot retouch photos or remove something (the seller's agent provides editing instructions, and HomeJab handles the editing) How much time the photographer will need. Photographers can't send the photos directly to the seller. Instead, the seller will get them from their agent. The survey also found three things that professional real estate photographers appreciate most when they arrive at a shoot: All the lights are on, fans and TVs are off, and blinds or shades are open Pets are secured, the house is clear of other people, and the seller stays out of the way Access is available for photographers when they arrive. One professional offered this parting comment: "Do not underestimate the photographer. We are part of the success of the property's sale." Joe Jesuele is the founder and CEO of HomeJab, America's most popular and reliable on-demand professional real estate photography and video marketplace for real estate pros and architect of the real NFT Marketplace at real.art. HomeJab delivers over 4,000,000 images to help agents sell and rent more than $35 billion in listings.
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Products

RPR for Commercial
RPR for Commercial For those specializing in commercial properties, this program providers users comprehensive market data on a single platform. You can search for data by demographic, psychographic, or spending information to identify areas of high concentration of the customers your client is looking to target.  RPR for Commercial also helps business owners find a location based on an analysis of spending data within drive time, radius, or general area. Commercial reports can also be put together in minutes for your client to show trade area, business opportunities chart, or property reports as well.
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Homesnap Concierge
Homesnap Concierge, a brand-new product from Homesnap, is a fully managed advertising platform and lead qualification service that delivers better leads at a lower cost than Zillow Premier Agent and realtor.com. What makes Concierge different? Highly trafficked sites like Facebook, Google, and Instagram are ideal for generating large volumes of high-quality leads cost-effectively. The problem is, finding and qualifying those leads is a difficult and labor-intensive process. If you've run campaigns on these sites before, you know the frustrations all too well, and you may have turned to expensive alternatives like Zillow Premier Agent and realtor.com to save yourself time and aggravation. Homesnap set out to solve this problem. After more than a year of research and development, our digital marketing experts worked out the best combination of networks, ad types, designs, and content types to serve hyper-targeted and personalized ads to relevant buyers and sellers. The result is a product that gives agents access to more high-quality leads than Zillow and realtor.com without the hassle — or the premium price tag. With Homesnap Concierge, agents no longer have to choose between their time and their money. How does it work? Each month, our dedicated and experienced Concierge marketing team will optimize and run your advertising campaigns for an unlimited number of listings on Facebook, Google, and Instagram. We'll target the most-likely-to-transact leads on those platforms with hyper-targeted and personalized ads and qualify them for you. Then, we'll send you the qualified, hot leads right away, and continue to nurture the rest until they are ready to convert. You'll have full transparency into the process. We'll share key metrics — number of leads processed, lead contact information, qualification details, all leads acquired, and more — so you can follow us every step of the way. Just watch the leads roll in and get back to what's important: working with your clients. Why Concierge? Highly Qualified Leads Concierge collects hundreds of leads and takes care of the hardest part: separating those who are ready to buy or sell from those who need to be nurtured. We'll send you the qualified leads right away, and continue to nurture the rest. No work on your end. Better and Cheaper Results Zillow's Premier Agent runs in at an average cost of $1,200 a month for a one-year, locked-in contract — a nearly $15,000-a-year commitment. Homesnap Concierge starts at a fraction of the monthly price and requires no long-term contract. Agents can commit to Concierge for as short as one month. Promotes Your Brand First Have you advertised on Zillow or realtor.com only to feel like those companies are primarily interested in promoting their brand, not yours? At Homesnap, that will never be the case. We succeed when agents succeed, and all your advertisements will feature you — and only you. Access to a best-in-class lead qualification team, digital marketing experts and machine learning Homesnap's digital marketing experts run thousands of campaigns at any given time, and they are constantly iterating on what works and what does not. Concierge gives agents access to this experienced, best-in-class marketing team, and campaigns are managed by real humans who are experts in the digital advertising space. Additionally, our digital marketing experts are supported by our in-house machine learning algorithms, built upon thousands of real estate industry data points. Using this technology, actual artificial intelligence, we look for signals — signs that a buyer or seller is ready to transact — that a human being might miss. Fully Managed Campaigns for Unlimited Listings Concierge gives agents all the benefits of professionally tested advertising techniques, customization, and automation, so they never have to worry about tedium or timing again — all that's required is a two-minute setup. Co-Market with Lenders By co-marketing with Concierge, agents can strengthen their relationship with a preferred lender and save on advertising costs while doing it. Concierge allows you to split your monthly advertising costs with the lender of your choice. Only lenders an agent co-markets with will be advertised with the agent or listings. Ready to get better leads for
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CRS Data MLS Tax Suite
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided you with a wealth of tax data. Our new, customized MLS Tax Suite by CRS Data integrates seamlessly into your MLS system and gives REALTORS® current tax data, detailed maps and robust features on all browsers and devices. Find listings and FSBOs quickly, evaluate them effectively and give clients professional
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Top Producer IDX and Top Producer Websites
You’re Better than Your Competition! Stop keeping it a secret and let the world know with a Top Producer® Website. Websites Tailored to Fit Your Brand We’ve got hundreds of website designs for you to choose from, and each one is fully customizable. Showcase Your Listings & Satisfy Your Sellers With a Top Producer® website you’ll be able to showcase your listings with attractive layouts, lots of photos, interactive maps, and an open house calendar that lets buyers schedule appointments directly with you. Automate Your Follow-up with Top Producer® CRm Integration Because Top Producer® IDX seamlessly flows lead information into Top Producer® CRM application, you’ll be able to put your follow-up on autopilot, and stay in touch with your prospects effortlessly. Incubate Prospects and Bank Future Business. When you combine a Top Producer® Website with Integrated IDX, you get a lead incubator that can help turn a long-term prospect into a future customer. Your visitors get access to fresh property data, and you get the opportunity to nurture an early-stage prospect into a long-term
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Industry News

MoveEasy Launches Nation's First Fully Integrated Home Platform, Empowering Real Estate Partners to Deliver Even More Value to Clients
MoveEasy, the real estate industry's leading concierge service provider, today announced the country's first fully integrated, white-labeled home management platform, empowering clients to make smarter decisions and save money throughout their journey as homeowners. COLUMBUS, OHIO - SEPTEMBER 29, 2022 -- MoveEasy, the real estate industry's leading concierge service provider, today announced the country's first fully integrated, white-labeled home management platform, empowering clients to make smarter decisions and save money throughout their journey as homeowners. MoveEasy's platform and app now provides clients with a holistic view of every decision they need to make as homeowners - whether they are buying, selling, moving, or managing their existing home. Homeowners can apply for new loans or refinance through their brokerage's mortgage partners, instantly check their home value, budget for home-related expenses, and see how every home update they make improves their home value and equity over time. For real estate partners, MoveEasy automates the workflow with clients and delivers unprecedented value, leading to stronger engagement, loyalty, and retention. Agents can automate communications, share timely reminders on home-related tasks, while also surfacing insights and exclusive discounts for service providers across categories. "Imagine only needing to use one platform for every home ownership decision," said MoveEasy CEO Venkatesh Ganapathy. "That's the power of MoveEasy. Whether you're remodeling your kitchen, replacing your roof, or upgrading your home to solar, there are a variety of factors you have to consider. MoveEasy empowers real estate agents to act as trusted advisors, surfacing insights and discounts to save clients money regardless of where they are in their journey. This drives a significant increase in client engagement with stronger loyalty and client satisfaction." New platform updates MoveEasy is launching today include: Integrated services for buying, moving, and home management. From getting pre-approved on a loan with a broker's mortgage partner to closing documents and maintenance records, clients can now manage it all through the MoveEasy platform. A new home valuation tool provides homeowners with an instant and accurate snapshot of their home's value, while also allowing them to see how home improvement projects increase their home equity over time. A home equity planning tool provides clients with a holistic view of their current equity. Homeowners can see a snapshot of their pending loan amounts alongside their home equity, as well as options to pre-qualify for a HELOC loan to improve their home. A cost of living and savings tool allows clients to see the estimated mortgage and monthly expenses for when a homeowner is evaluating a new home they want to buy or exploring a vacation home, or investment/rental property. MoveEasy's savings monitoring tool also constantly searches for the best prices on home-related services such as internet, utilities, and insurance, helping clients to save money or avoid overpaying. A complete 360 project planner gives clients new insights into how much a home improvement project such as a kitchen remodel, new HVAC system, or upgrading to solar energy will cost, while also providing them with financing options. Agents can also surface exclusive savings and insights for clients related to any project, as well as timely reminders for related services such as lawn care, updating air filters, renewing subscriptions, and other tasks. "MoveEasy has evolved to become the ultimate consumer engagement platform for all things home," said Ganapathy. "We're empowering real estate brokers and agents to personalize the experience for clients - delivering real value across every decision they need to make as homeowners. Simply put, we're delivering the broadest spectrum of fully integrated home-related services on one platform in the industry, while surfacing insights, exclusive discounts, and features to help clients improve their home value and equity over time." MoveEasy's homeowner dashboard provides clients access to service providers across a growing number of categories including home insurance, internet and cable providers, home protection, energy, utilities, solar, and home improvement. Through direct integration, real estate partners can also embed their preferred network of partners such as mortgage, insurance or home warranty providers, or contractors. All of this builds on what is perhaps MoveEasy's most unique feature: every client is provided with a dedicated human concierge - available via phone, text or email to help with any moving or home management request while fully white labeled for the brand across all platforms. No other company in the industry provides this level of branding and service. MoveEasy continues to build momentum with more than 130,000 real estate agents using the platform, representing millions of homeowners. Berkshire Hathaway HomeServices, Century 21, RE/MAX, Howard Hanna and Schmidt Family of Companies are just some of major real estate partners nationwide that use MoveEasy to deliver stellar service to clients, leading to increased engagement, loyalty and referrals. Starting today, all of MoveEasy partners and agents will have access to the home management platform, and can start using it immediately with current and past clients and prospects at no cost. About Move Easy MoveEasy is the industry's first comprehensive home management and concierge platform designed to help the 139M homeowners in the US with all their moving and home management needs. MoveEasy's 360° dashboard provides access to service providers across multiple categories, a built-in savings calculator, a concierge service, and more. For real estate partners, MoveEasy is a fully white-labeled turnkey concierge solution that helps brokers customize and brand the platform to offer a true end-to-end lifetime concierge service for their clients. Today MoveEasy works with real estate brokers across the country representing more than 130,000 agents. For more information, visit http://www.moveeasy.com.
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ShowingTime+ brings together leading industry software tools in a single, streamlined brand
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HomeJab real estate photographer survey shares 'Rants and Raves'
Experts sound off on the good, the bad, and the ugly found during listing shoots Cherry Hill, NJ - September 26, 2022 -- HomeJab, which provides real estate agents on-demand professional real estate photography services in all 50 US states, released its first annual "Rants and Raves" survey of professional real estate photographers. HomeJab, which has delivered more than 4,000,000 images to help real estate agents sell and rent more than $35 billion in listings, polled more than 100 professional real estate photographers for its survey. "Research shows time after time that professional real estate photography helps sell homes faster and for more money," said HomeJab founder and CEO Joe Jesuele. "Most of the time (67%), professional real estate photographers work with highly cooperative sellers. But too often, sellers are not as cooperative as they should be and sometimes, surprisingly, they are uncooperative." According to Jesuele, a leading real estate imaging expert, the HomeJab "Rants and Raves" survey uncovered a series of "best practices" for home sellers, shared almost universally by the photo pros. Photographer rants Among the survey findings are the Top 5 things professional real estate photographers wish all sellers did (that most don't do) before a shoot: Declutter – 95% Remove objects in the way of a photo (toys, bikes, hoses, etc.) – 86% Clean the house – 75% Fix light bulbs – 73% Clean pathways and driveways (remove cars) – 54% The survey also discovered "the one thing that sellers forget" that bothers professional real estate photographers: decluttering before the shoot. A common complaint of the photo pros was that many sellers attempted to declutter during the shoot, going room by room at the last minute. "Moving clutter room-to-room like musical chairs disrupts the flow and slows down the process," said a real estate photographer from Lakeland, Florida, adding significant additional time to a shoot. "Many sellers begin prepping after I arrive," observed a photographer from Chicago. "They should know the home should be ready upon arrival." Seller raves The HomeJab survey also asked professional real estate photographers the one thing sellers do that they appreciate most. The consensus: having the house ready when they arrive. A photo pro from Austin notes that having the house "decluttered – neat and tidy" is a huge help. A veteran photographer from Greenwood Village, Colorado, adds, "A place that's ready to go when I arrive – that's awesome." And when asked, "What is the one thing a seller can do to make your job easier?" there was less universal agreement among professional real estate photographers on advice, including whether the seller should stay – or go. While real estate photographers need sellers to stay out of the way of their shoot, some say sellers should leave during the shoot. But other photographers want them within earshot to get permission to make minor adjustments to improve a photo. The HomeJab survey also found some photographers don't want to be interrupted with questions, while others enjoy the banter with a seller. The best approach, according to HomeJab's Jesuele, "Sellers should ask what they can do to make the professional's job easier at the start. The result will be better photos, the professional tells us." Other suggestions that photographers have for sellers to make their job easier: Control your pets Park cars down the street Be ready to provide access when the photographer arrives Advice to real estate agents Many photographers also said they rely on the real estate agent working with the seller to ensure the home is decluttered and clean when they arrive for the shoot. "Good agents will arrive at a property ahead of time and turn on all the lights and clean up anything that shouldn't be there," said a Cherry Hill, New Jersey-based photographer, adding, "Bad agents show up late and demand that everything be cleaned to perfection." Photographers surveyed also shared what they wished every agent told their seller, including these top three recommendations: Photographers cannot retouch photos, remove something (editing instructions are provided by the seller's agent and HomeJab handles the editing) How much time the photographer will need. Photographers can't send the photos directly to the seller. Instead, the seller will get them from their agent. Other things the HomeJab "Rants and Raves" survey found that professional real estate photographers appreciate most: Have all the lights on, fans and TVs off, and blinds or shades open Secure your pets, keep the house clear of other people, and stay out of the way Make sure access for the photographer is easy and available upon arrival "Do not underestimate the photographer," advises one. "We are part of the success of the property's sale." About HomeJab HomeJab is America's leading on-demand professional real estate photography and video service for real estate pros. Lightning-fast high-end visual production offerings also include immersive 3D interactive tours, floor plan creation, affordable virtual staging, turnkey aerial services, and the creation of real-estate-backed NFTs. Its efficient one-stop-shop for real estate listings promotions at HomeJab.com features affordable and customizable shoots to create the most engaging visual content for faster home sales and enrich the listing agent's personal brand. HomeJab is available nationwide and in the US and Canada. Learn more at HomeJab.com.
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Existing-Home Sales Slipped 0.4% in August
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Companies

Realtors Property Resource® (RPR)
This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered
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SentriLock
SentriLock is the leading electronic lockbox manufacturer and service provider supporting the Real Estate industry and other emerging markets. SentriLock is a technology-based company that offers the most secure, durable, and versatile product within the industry. With SentriLock’s reliable, multiple key access method you will never miss a
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realtor.com®
Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. Find property info from the most comprehensive source of home data online at
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Elevate
Welcome to pure productivity for real estate brokers, agents & teams: CRM, IDX websites, lead gen, email, text, social, automated campaigns & workflows, and custom consulting. Intuitive, easy-to-use technology, complemented by fanatical training, support and business consulting.
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Webinars

WATCH: How to Get More Referrals (Even in a Tough Market)
Referrals are some of the best leads a real estate agent can get. In fact, 89% of agents say that referrals are their most successful marketing tactic. And while 70% of sellers say they would use the same agent, only 25% do. Fortunately, there's a way to improve the latter statistic. We teamed up with OutboundEngine for a recent webinar to explore the ins and outs of referrals—including asking for them, cultivating them, and staying top of mind so past clients are more likely to refer you. Watch the webinar recording below to learn active (and successful!) referral generating strategies: Webinar Guests Brian Bolton, Customer Experience Team Lead, OutboundEngine ‍Owen Lindsley, Senior Account Director, OutboundEngine Video Timeline 0:00 - Brian Bolton introduces the topic and fellow panelist. 5:05 - What are referrals? Why are they important? 8:20 - The value of referrals. 13:08 - Referrals don't just happen. 14:21 - Three steps to a predictable referral process. 16:51 - Why your clients aren't sending you referrals. 21:02 - How to ask for referrals. 22:50 - Step 1 of asking for referrals: Find the right time. 24:50 - Step 2: Make it easy. 27:17 - Step 2: Just do it. 28:51 - What can we learn about referrals from industry leaders? 30:48 - The power of email marketing. 32:48 - How email marketing drives referrals. 33:55 - Examples of emails that ask for referrals. 36:55 - Staying in touch via social media. 38:48 - Building and maintaining your online credibility. 40:48 - How to control your online presence. 44:05 - Three tips you can act on right now to get more referrals. 49:16 - Owen Lindsley shares how OutboundEngine can help real estate pros earn more referrals and build their online reputation. Next Steps Visit OutboundEngine.com to learn more Read articles about Online Marketing and Lead Generation, or explore more Online Marketing and Lead Generation solutions in our Product Directory Watch more webinars
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WATCH: How to Build Lifelong Client Relationships
The signs of a market downturn have made themselves known: soaring interest rates and falling home sales. But there's no need to panic, especially if you've taken care to build long-term relationships with your clients. It's all about building genuine, human relationships with your database, as we explored in a recent webinar. Josh Flo, real estate team lead at eXp Realty, shared his strategies for doing just that, as well as the technology that gives him a leg up on his competition. Watch the webinar below to learn everything from how to provide value to your clients, to anticipating consumer needs, to leveraging lead concierge services, and more. Webinar Guests Josh Flo, Team Lead, Flo Real Estate Brokered by eXp Realty Moderator: Marilyn Wilson, President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:52 - Josh Flo shares why building lifelong relationships is important to your real estate business. 3:45 - Providing undeniable values to your clients. 6:18 - Finding the balance between building in-person relationships and using automation tools. 8:20 - Anticipating consumer needs in the era of COVID, high interest rates, and more. 11:00 - Creating a seamless click-to-close experience. 14:58 - How to turn clients into raving fans. 16:54 - What's a lead concierge service? 24:52 - How to ensure no leads get left behind. 27:48 - How to organize your database and leverage it effectively. 31:03 - Josh shares time management for those who believe they're "too busy" to manage leads. 37:54 - Strategies for nurturing long-term relationships. 49:19 - Josh shares what made him decide that he needed to run his business differently, and why he chose BoomTown. 51:46 - Why a down market is NOT the time to ditch your systems and processes. Next Steps To learn more about BoomTown, watch this product tour Read articles about CRM and Lead Management, or explore more CRM solutions and Lead Management tools in our Product Directory Watch more webinars
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[WATCH] The Secrets to Securing Listings: Learn Ways to Stand Out and Market Yourself Like a Pro
It's tough out there in today's housing market. Buyers are struggling to find houses, and Realtors are struggling to find listings. While little can be done about low inventory, there are strategies you can use to find seller leads. In this webinar, Elm Street Technology leads viewers through a class on how to generate high-intent seller leads and convert them into clients. Watch the recording below to learn tips, tricks, and strategies on how to bring in leads both organically and via advertising, and how to win the listing presentation. Webinar Guests Tom Bauman, Business Development Consultant, Elm Street Technology ‍Stephen Haladay, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Tom Bauman introduces the topic and fellow panelist Stephen Haladay. 5:18 - Lead generation starts with an online presence. 6:25 - Home seller statistics. 7:21 - IDX websites as the hub of your online presence. 11:30 - The importance of blogs for your website's SEO and what to post. 16:47 - Benefits of social media marketing to your online presence. 18:04 - Facebook for real estate marketing, including what to post. 25:52 - Leveraging LinkedIn and Twitter. 28:50 - Instagram for real estate marketing and what to post. 31:00 - Leveraging YouTube and what types of videos to post. 34:29 - Using paid traffic to capture high-value seller leads. 37:03 - Pay-per-click (PPC) advertising and which keywords to use. 40:29 - Interruption-based marketing. 46:45 - Email campaigns for targeting seller leads. 47:53 - Using direct mail to target sellers at home. 48:44 - Offering your database an "annual real estate check-up" as a lead engagement strategy. 50:09 - How to nail the listing presentation and stand out from the competition. 51:07 - CMA presentation tips. 51:33 - What to say on your next listing presentation. 53:05 - Webinar recap. 55:25 - Learn more about Elevate's all-in-one solution, and see a live demo. Next Steps Visit ElmStreet.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars Register now for Elm Street's Educational Summer Webinar Series
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Social Media Essentials: Secrets to Thriving in a Low Inventory Market
In a low inventory market, real estate agents need to do a little something extra to stand out from the competition. Fortunately, that something doesn't have to be too stressful to execute. In fact, when it comes to marketing, it's most important that agents be consistent. But consistent at what? In a recent webinar, guest speakers Dylan Handy and Tom Bauman outlined a systematic approach to marketing your real estate business on social media and online. Watch the recording below to find out everything from what to post, to gaining a following, and beyond: Webinar Guests Tom Bauman, Business Development Consultant, Elm Street Technology ‍Dylan Handy, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Tom Bauman introduces the topic and fellow panelist Dylan Handy. 5:32 - The top seven marketing platforms that agents don't fully utilize. 7:43 - Why blogging is so important for SEO, what agents can blog about, and guidelines. 16:50 - Marketing on Facebook: what to post, how to gain a following, boosted posts vs. ads, and more. 33:48 - How to use LinkedIn to reach out to professionals. 37:22 - How using Twitter helps you reach Millennial real estate consumers. 40:19 - How to leverage YouTube for real estate marketing. 43:57 - What to post on Instagram, how to set up a business account, using Stories, and more. 46:27 - Why your real estate website should act as the hub for all your online marketing activity. 51:49 - A look at paid traffic sources like Google Ads and Facebook Ads. 56:21 - Is online/social media marketing essential for real estate businesses? 57:53 - How Elevate's all-in-one solution can help agents market across multiple online channels. Next Steps Visit tryelevate.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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WATCH: Market Like a Social Pro in 2022
When it comes to real estate marketing, it's not about what you know or who you know, but who knows you. That's what we discovered in a recent webinar about upping your online marketing game in 2022. Presented in a fun, fast-paced class format by two social media educators, webinar attendees learned all about: The top platforms that agents are under-using How to use those platforms to bring in leads What to post How to cross-promote across all your platforms And so much more! Watch the webinar recording below to learn how to take your online marketing strategy to the next level in 2022: Webinar Guests ‍Stephanie Alfonso, Business Development Consultant, Elm Street Technology ‍Dylan Handy, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Stephanie Alfonso introduces the topic and fellow panelist Dylan Handy. 3:21 - Stephanie on what Elm Street Technology is and what the company offers. 3:58 - Dylan talks about a new class that Elm Street is offering, "Getting Social with Dylan." 6:05 - The two sides of lead generation traffic: free and paid. 7:15 - What are your weaknesses in social media? Your business strengths? 9:18 - The top seven platforms that real estate agents don't fully utilize in their online marketing strategy. 10:20 - How to use blogging to boost your SEO and generate leads. 12:39 - What should you blog about? 16:31 - Blogging guidelines for success. 19:39 - The ins and outs of marketing on Facebook, including what to post. 29:00 - What is an optimized Facebook post? 31:05 - Facebook ads vs. Facebook boosted posts. 35:00 - Promoting your business on Instagram. 37:49 - Promoting your business on LinkedIn. 39:36 - Leveraging Twitter for online marketing. 42:25 - How to leverage YouTube in your marketing strategy. 44:48 - The importance of real estate websites to SEO and lead generation. 47:26 - Why online marketing starts with blogs and integration. 48:40 - What to say about your marketing strategy at your next listing appointment. 49:36 - The two major paid lead generation sources. 52:20 - All about PPC ads, or paid search ads. 53:48 - Zillow/Realtor.com ads versus PPC and social media ads. 55:07 - The importance of systems and processes to handle incoming leads. 55:35 - The secret to successful social media and online lead generation. 57:56 - How Elevate can help real estate agents with their online marketing. 1:04:42 - An exclusive discount on Elevate for RE Technology subscribers. 1:15:55 - Who to contact to learn more about Elevate or to sign up. Next Steps Visit tryelevate.com to learn more Email Dylan or Stephanie for more information Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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