4 Time Management Tips for Real Estate Agents
To be truly successful in real estate, or any industry for that matter, you will need to learn the art of balance. If you've studied the concept of time, you know that time is relative to the perceiver. And to some us, it feels like time moves much faster than others. It's safe to assume that some people joined this business because they could work on their own time... but are being overwhelmed by how much time it actually takes. What do you do if you are on your way to hand the keys off to a home seller you just closed a transaction with, but a home buyer walks through your door with cash in hand ready to buy a luxury home? It's an extreme example, but below we will give you a few tips on how to properly organize your day, week, month, year, or however detailed you want to go into your schedule. 1. Create Time Blocks Block out your day! You can leave a little breathing room for yourself if you are a "go with the flow" type of person, and leave space for freestyle. There are some important tasks that real estate agents will sometimes ignore because they don't have time for it. If you block out 10 minutes of your day every day for your online marketing efforts, you'll have an hour dedicated to attracting more leads to your website! 2. Prioritize Tasks Go through your list of important tasks to complete this week, and prioritize them from High, Medium, and Low. To add onto the time block strategy, create blocks for different priorities. Complete all the high priority tasks when you are fully invested in your work, instead of in the beginning of the day before you've had your coffee. 3. Set a Specific Time to Check Emails Another way to rephrase this strategy is "Eliminate distractions." Of course emails are important — but you know what? They will still be there two hours from now, after you increase your sphere of influence by hosting an open house. Read and respond to your emails in blocks as well — you will thank us for it. 4. Automate Some Tasks A great way to assist with time management is by removing a few tasks from your schedules. One of the most time consuming aspects of real estate lead nurturing is responding to all those emails! Software like Zurple automates the lead follow-up for you. Leads are responded to in a way that sounds like you are sending them yourself. The software intelligently monitors their behavior, and when it sees they are ready to take the next step in the home buying process and speak to an agent, you'll be alerted. To view the original article, visit the Zurple blog.
Generating and Keeping Clients with Cloud CMA + Homebeat
Multiple Dates and times Learn how to set your clients and leads to automatically receive live updates on where their home stands in the marketplace, with Cloud CMA and Homebeat. In this webinar, you'll learn how to stand out and stay top of mind, by easily providing your contacts with the information they want and need. Register now!
8 Browser Extensions for ChatGPT
Women's Council of REALTORS® Begins Hunt for Next CEO
Women's Council of REALTORS® is a nationwide community of approximately 13,000 real estate professionals, including many of the industry's best and brightest. Its network of more than 250 local and state networks in nearly 40 states with volunteer leaders trained to position their groups as a business resource in their REALTOR® communities is the backbone of the Council. This structure represents the largest network infrastructure in the REALTOR® family, including 1,200 elected officers that drive over 1,500 programs annually focused on business leadership. Women's Council offers award-winning business leadership programs, including the Network 360 Leadership Conference, and a Women's Council Leadership Institute, carrying out the Council's mission to advance women as professionals and business leaders in the industry and communities members serve. Business leadership education is also a core purpose of the Council today. The Performance Network Management program provides members specific training in areas including presentation skills, running a business, negotiation skills, and networking and referrals. Finally, the Women's Council hosts a robust referral network. The average commission income from Council member-to-member referrals is $15,000, with 54% of members referring business to each other annually. Position Scope The Chief Executive Officer (CEO) serves as the staff leader of the Women's Council and is directly responsible to the leadership team and reports to the Executive Committee for the effective conduct of Council affairs. As the key evangelist and driver of the organization, the successful candidate will deliver the passion, leadership, and organizational skills needed to drive significant growth, engagement, program excellence, and member customer loyalty. Working closely with the Executive Committee, the CEO will be responsible for leading and driving the execution of the company's strategic mission objectives and related policies. The successful candidate will be great at building a highly engaged, inspired, and productive staff. They will be adept at balancing their external needs with the effective management and motivation of the team. They will be an out-of-box thinker that will help the staff be resourceful, responsive, and nimble. Under their guidance, the staff will become ever more effective at improving the quality of programming, working effectively with local networks, and continually increasing membership and participation. The infectious enthusiasm, depth of networking skills, and presentation abilities of the CEO will enable them to represent the organization and secure speaking engagements across the industry and beyond to raise the stature and awareness of the Women's Council of REALTORS®. The ideal candidate will be adept at identifying and securing partnerships and sponsorships and fostering relationships with high-powered individuals in the industry to further the objectives of the Women's Council membership. They will also have proven skills at expanding the diversity and inclusiveness of the membership and leadership and incorporating DEI disciplines into every component of the organization. Ideally, the CEO will be able to fully leverage the potential of NAR resources to help develop staff and leadership, increase marketing exposure, and maximize participation in the Council's leadership training programs, events, and local networks. The successful CEO must have proven abilities to continue to strengthen the financial health of the organization to ensure the Council's programs and events can be enriched and enhanced. Key Responsibilities Reports to Leadership Team and Executive Committee – President and the Leadership Team The CEO Is directly accountable to the Leadership Team and Executive Committee for management of the Council. They are a partner in setting member-centric Council direction, goals, and priorities. The CEO is responsible to provide full transparency on the execution progress of the strategic plan, programs, and events. They will ensure necessary information, liaison, and staff support to committee chairs to enable committees to effectively fulfill their charges. They also carry out other specific responsibilities as officers and the governing board may specify. The CEO coordinates board meetings and all official functions of the Council and maintains official minutes of the governing board, the annual business meeting, the Executive Committee, and other official meetings. The CEO is responsible for arming the leadership team with appropriate talking points/presentations. They also sit as ex-officio, non-voting member of the NAR Board of Directors. The CEO also provides communications to the governing board and provides appropriate detail on the status of Council goals and priorities; informs officers of problems, emerging issues, and intended solutions. Manages Council Staff of 7 The CEO is responsible for directing, managing, and maximizing the effectiveness and productivity of the Women's Council of REALTORS® staff. They will assess staffing requirements and build an organizational structure to maximize productivity of the staff. They are solely responsible for the hiring, firing, supervision, and professional development (including individual goals and annual review) of Council staff, providing direction and support in the fulfillment of their responsibilities. Membership Engagement The CEO arms the network leaders with research, content and promotional materials to generate increases in membership, engagement, member retention and relevance. They accomplish these important goals while operating within the confines of the Council's charter, bylaws, articles of incorporation, and policies established by the governing board. They build strong working relationships with local and state network leaders. The CEO arms the entire network with materials, marketing, and programs to encourage deeper engagement at the local, state, and national levels. Program Development and Continual Enhancements Leadership development is one of the key strengths of the organization. The successful CEO will ensure the Council's programs are impactful, engaging and continually updated. They will ensure development of Council programs, services and activities that meet member needs. They will also oversee the following program activities: Serves as publisher/supervising editor of Council publications. Conducts research and related projects on subjects of importance to the membership and prepares and publishes the results. Oversees development of education programs to advance the professional, technical, and business skills of the membership, operating within the budget and program objectives approved by the governing board. Oversees development and delivery of membership recruitment and retention programs, evaluates results, and recommends policies, procedures, and actions to achieve membership goals. Directs the planning, promotion and delivery of national meetings and conferences. The CEO will also be excellent at generating interest in Council programs by overseeing highly engaging public relations, online marketing, and social media programs. They will also empower the local and state networks to promote Council content and national events. Manages the Financial Well-being of the Organization The CEO ensures the organization is financially healthy by effectively managing budgets, cash flow and investments. They will be adept at managing finances and ensuring the organization is financially healthy and sustainable for the long run. They continually pursue new revenue opportunities to increase revenues to provide opportunities to reinvest in new programming and upgrade current member offerings. The CEO provides regular financial updates to the leadership team, including monthly financial reports and draft annual budget for review and input from the leadership team into the budgeting process. Manages Council funds in various accounts and financial vehicles in accordance with approved investment policy. Diversity, Equity, and Inclusion Ensures that diversity, equity, and inclusion efforts are not just a statement but an integral aspect of each of the Council's programs, relationships, services, operations, and leadership. The successful CEO will forge relationships with organizations that service underserved organizations, which is indeed how this organization was founded 85 years ago. Manages Operation and Company Policies and Procedures The CEO will develop and document administrative procedures and programs to implement the policies of the governing board and to maintain oversight and transparency of Council programs and activities. Ensures compliance with and regular review of Council bylaws. The successful CEO will negotiate and execute contracts and commitments as authorized by the governing board or within established policies including but not limited to the lease for office space and any financial/legal/HR services agreements with NAR. They provide methods for maintaining adequate recordkeeping and security for all files, legal and historical documents, and membership and mailing lists. The CEO will also ensure compliance with all legal and regulatory requirements for operation of the Council and will consistently update cybersecurity protocols. They will also build a disaster recovery plan for all elements of the organization. Strategic Planning The CEO leads the strategic planning effort in partnership with the leadership team and Executive Committee. They work with staff to operationalize strategic goals and turn initiatives into achievable and measurable action plans and deliverables. They will work with staff to develop key performance indicators to monitor and report on progress. They will host an annual member satisfaction survey to track member awareness, engagement, and satisfaction. Technology Acumen and Leadership The ideal candidate will be abreast of today's technologies used to maximize member engagement, renewals, and customer service. Specifically, they will be up to speed on membership management, customer relationship management systems, marketing/social media automation, cybersecurity and website trends. Secondarily, they will need to be in tune with emerging technologies and trends to ensure they are included in leadership training and curriculums for Council events. They will also be skilled at identifying and incorporating technology, outsources and other methods to maximize the productivity of the staff. Business Development and Partnerships The successful CEO will dramatically expand the awareness, stature, and impact of the Women's Council of REALTORS® by representing the organization and its mission in industry arenas and in areas of focus of leadership development and women's business priorities. They will become a member of the National Association of REALTORS® and by virtue of the position become a member of the NAR Institute Advisory Committee and a non-voting member of the NAR Board of Directors. They will forge deep partnerships with many departments within the National Association of REALTORS® to fully leverage resources. The ideal candidate will have proven success in developing and maintaining effective relationships with other organizations as appropriate to further the purpose and objectives of the Council. Key Skills The proactive leader of the Women's Council of REALTORS® will create a culture of innovation, resourcefulness, positivity, and member responsiveness. They will also: Be passionate and dedicated to the ideals and goals of the Council. Be driven and passionate about their work and capable of working effectively under pressure. High integrity with excellent leadership, interpersonal, and motivational skills. Possess the ability to balance working effectively to support volunteer leadership while effectively managing internal employees, corporate organization, and outside resources. Be able to draw the fine balance between external relationship building while also possessing proven administrative, financial management and organizational skills. Demonstrates creativity in identifying and managing resources. Is forward thinking, anticipating needs and issues and identifying opportunities. Is an excellent communicator, able to articulate, both orally and in writing, the Council's purpose, objectives, and programs, and works effectively with diverse individuals and personalities. Be an inclusive team player that inspires leadership and membership at every level. Has strong presentation and speaking skills to represent the Council in various forums to further our outreach. Minimum of a 4-year college degree, ideally with an emphasis in management, education, or marketing. Work Location: At the Headquarters office, Chicago, IL If you are interested in applying for this position, please send your resume to Marilyn Wilson at [email protected] To view the original article, visit the WAV Group blog.
Show More Articles >


Brokermint is an "all-in-one" back office platform that handles everything from commission management, transaction management, reports, and more--all with the goal of increasing your firm's operational efficiency. Brokermint solves compliance issues for brokers by offering full transparency, control and approval into every transaction. The solution's transaction management component also provides task checklists, integrated e-signatures, PDF split and merge, cloud-based document storage, and a log of all activity related to that transaction. In addition, Brokermint can integrate with your MLS to automatically pull in transaction data and eliminate double data entry. Brokermint can also handle all of your firm's commission management needs. Brokers can set up commission templates to automate commission tracking and payment processing. The system can manage sliding scale commission structures with a 100 percent cap, pre-split and post-split deductions including outside referrals, and more. In addition, Brokermint offers robust reporting capabilities so brokers can make data-driven decisions about their company. And to make life easier, Brokermint integrates with many popular tools, like Quickbooks, Salesforce, Contactually, Propertybase, LionDesk and more. To learn more about Brokermint, read our product
Market Snapshot®
Provide your clients with accurate, real-time MLS data that matters. Market Snapshot® syncs with nearly every MLS, with most updated every 15 minutes, so our trend reports are the truest representations of market activity in your clients’ areas of interest.Within moments, your clients are notified of new listings, price changes and sales as they happen – not when they’re updated on public records. Your clients will have the freshest MLS data right at their
CRS Data MLS Tax Suite
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided you with a wealth of tax data. Our new, customized MLS Tax Suite by CRS Data integrates seamlessly into your MLS system and gives REALTORS® current tax data, detailed maps and robust features on all browsers and devices. Find listings and FSBOs quickly, evaluate them effectively and give clients professional
ListHub for Agents
Listhub is the nation’s premier network for listing distribution and online listing activity reporting. ListHub’s basic listing distribution service is free and allows brokers and agents to advertise their listings on over 50 national real estate search sites. For a competitive advantage in your marketplace, ListHub offers the Agent Pro and Pro-Plus Packages. If your Brokerage or MLS has opted to distribute your company’s listings to the websites in the ListHub network, agents may upgrade their ListHub account to receive a suite of online marketing reports that detail the success of this exposure. The ListHub Basic Package includes: Your Listings On More Than 50 Websites Filters For Reviewing Publisher Features View Publisher Ratings Automatic Daily Updates From The MLS Free Leads Via Phone And Email Personal Dashboard Login Online Technical Support Channel Scorecard For just pennies a day you can upgrade your ListHub Basic Package to receive valuable marketing intelligence! The Agent Pro Package is for competitive agents and all of the benefits of the Basic Package PLUS: Online Marketing Reports For All Of Your Listings Seller Reports Automatic Email For Seller Reports VIP Phone Support Custom Branded eMarketing Flyers For Listings Presentations PRICING: $129 Per Year The Agent Pro-Plus Package is for agents who are the leaders in their market. For $229 per year, the Pro-Plus Package includes all of the benefits of the Pro Package PLUS: Include Your Personal Website Metrics On All
Show More Products >

Industry News

Zillow's top markets for college grads offer a balance of opportunity and affordability
Colorado Springs and Spokane named best areas for recent college graduates in new Zillow study analyzing rent-to-income ratio and job prospects SEATTLE, May 24, 2023 -- Colorado Springs, Colorado, has been named Zillow's top market for college grads in 2023, highlighting how, this year, markets with a smaller population, relatively affordable rents and lots of career prospects contribute to a high quality of life for individuals beginning a new phase in their lives. Trailing behind Colorado Springs are Spokane, Washington, and Des Moines, Iowa — two relatively small markets with plenty of job opportunities and lower rents than the national median. To determine the ranking, Zillow created an index combining1 each metropolitan area's rent-to-income ratio, average salary for recent college graduates, job openings and the share of the population in their 20s. The analysis identifies cities that not only provide promising career prospects but also ensure a manageable rent burden for fresh graduates embarking on their next exciting chapter. "Graduating from college and moving to a new city to start your career is a major milestone. For many, it's a reality check when they realize how much of their hard-earned paycheck goes straight to rent," said Anushna Prakash, an economic data analyst at Zillow. "Zillow's top markets for college grads are buzzing with abundant job opportunities, a chance to connect with fellow 20-somethings, and rent prices that allow more freedom to spend on nights out or even start saving for a down payment. They're great places to kick-start life's exciting next chapter." Second-largest markets offer college grads a quality life Both Colorado Springs and Spokane hold the distinction of being the second-largest markets by population in their respective states. These vibrant regions offer abundant job opportunities along with rents that are more affordable than their larger metro counterparts Denver and Seattle. In Colorado Springs, the typical rent is $1,824, compared to $2,031 in Denver. In Spokane, the typical rent is $1,563, compared to $2,223 in Seattle. College graduates flock to these areas, seeking an excellent quality of life, outdoor recreation and economic prospects at a reasonable cost. The two are also college towns, anchored by UC-Colorado Springs and Gonzaga University, respectively, giving them a head start at attracting 20-somethings when many recent graduates stick around to start their careers. Phoenix and Portland are the largest markets on the list Among the top metros, Phoenix and Portland stand out as the largest markets by population size. While their typical rents rank highest on our top-10 list, Portland's generous average salary for recent college grads offsets the higher living costs, ensuring a relatively manageable rent-to-income ratio. Phoenix, on the other hand, takes the crown for its abundance of job opportunities, surpassing all other analyzed metro areas. When combined with factors such as the vibrant population of 20-somethings and favorable rent-to-income ratios, both Phoenix and Portland emerge as exceptional choices for recent graduates seeking a flourishing start to their professional journeys. Peak rental season is in full swing, and new college grads looking to sign a lease only add to the competition for rentals. The rental market can be expensive and competitive, but there are steps first-time renters can take to make the process easier: Search smarter, not harder To save time on in-person tours, renters can take advantage of virtual 3D Home tours and interactive property maps on many apartment listings from the comfort of their own couch and avoid wasting time touring rentals that are not a good fit. Once they decide they want to see something in person, renters can automatically schedule tours in the same way they book restaurant reservations — no need to wait for a response from the property manager. Create a budget and explore options Once they land a job and know their salary, college grads should also do research on their market to better understand what they can expect to pay and if they should negotiate. Zillow has a rental market trends tool showing typical rents, number of available units and market temperature down to the ZIP code. Know a renter's rights Zillow's local legal protections tool provides information about local laws that protect LBGTQ renters from housing discrimination. It also includes information on local laws that prevent housing discrimination based on the source of income used to pay the rent, such as housing vouchers. About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, great partners, and easier buying, selling, financing and renting experiences. Zillow Group's affiliates, subsidiaries and brands include Zillow®; Zillow Premier Agent®; Zillow Home Loans℠; Zillow Closing Services℠; Trulia®; Out East®; StreetEasy®; HotPads®; and ShowingTime+℠, which includes ShowingTime®, Bridge Interactive®, and dotloop®.
Auction.io Acquires Home-Buying Platform Doorsey
Adwerx Secures $3 Million in Funding to Fuel Platform Expansion and Accelerate Growth
Adwerx, the leading provider of digital advertising solutions for real estate and mortgage companies and their top producers, announces the successful completion of its latest funding round, raising $3 million. The round was led by Savano Capital Partners and Observatory Capital, with participation from existing investors Grotech Ventures, Bull City Venture Partners, and Alerion Ventures. Notably, Second Century Ventures, the National Association of REALTORS®' strategic venture arm, also participated. The newly secured funds will support Adwerx's strategic initiatives, including the expansion of its automated advertising platform and the fortification of its balance sheet to prepare for accelerated growth in the coming months. "We're thrilled to have the support of the investors who know the company and the industry best," said CEO Michael Collins. "Their backing reaffirms our position as an innovator in the digital advertising space and reflects their confidence in our path forward." The involvement of Second Century Ventures, the National Association of REALTORS®' strategic venture arm, adds significant credibility to Adwerx's vision and strategic direction. Adwerx's previous participation in the REACH technology growth program and continued support from SCV will enable Adwerx to leverage the association's industry expertise and vast network of professionals to further amplify its impact in the real estate sector. "Adwerx has built significant momentum in recent months despite the softness in the real estate and mortgage industries," said Jonathan Perl, General Partner at Observatory Capital. "With the additional capital, new management team and plans for product innovation, we are optimistic about the company's potential." About Adwerx Adwerx is an industry-leading digital advertising automation platform that provides personalized, hyper-targeted, and fully-automated digital advertising solutions for real estate and mortgage companies. Scalable for businesses of any size, Adwerx executes advertising with the power needed for large enterprises and the simplicity expected for an individual agent. As a trusted partner to thousands of real estate and mortgage firms and their top producers, Adwerx enables its customers to stay ahead of the competition by reaching new audiences and nurturing existing relationships. For more information about Adwerx and its suite of digital advertising solutions, visit www.adwerx.com.
Sisu Launches Client Portal 2.0 with Vendor Integration for Streamlined Real Estate Workflows
Show More Industry News >


      Founded in 2008 and based in Washington DC, Homesnap is a trusted real estate search platform for people to explore homes and search MLS real estate listings -- online or from a mobile phone. Using the Homesnap app (available for iPhone, iPad and Android devices) you can snap a photo of any home, nationwide, to find out all about it. For listed homes, you may be able to see interior photos too! When you’re ready to buy or sell real estate, you can contact a real estate agent within Homesnap to schedule a showing or list your home in the MLS. Homesnap is powered by a specialized homes database that combines hundreds of disparate sources of data. Our data feeds include: over 40 MLS real estate databases, property tax records, census data, geographic boundaries, property polygons, school information, mortgage rates and
SentriLock is the leading electronic lockbox manufacturer and service provider supporting the Real Estate industry and other emerging markets. SentriLock is a technology-based company that offers the most secure, durable, and versatile product within the industry. With SentriLock’s reliable, multiple key access method you will never miss a
Welcome to pure productivity for real estate brokers, agents & teams: CRM, IDX websites, lead gen, email, text, social, automated campaigns & workflows, and custom consulting. Intuitive, easy-to-use technology, complemented by fanatical training, support and business consulting.
Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. Find property info from the most comprehensive source of home data online at
Show More Companies >


Mastering Real Estate Marketing in 2023: Back to the Basics
When home sales decline in a market, it may feel natural to pull back on spending to conserve your resources. But is that really the right approach? Instead, top agents take the opposite tack: they get even more aggressive on promotion because they know their competitors are cutting back. This leaves an opportunity for top agents to expand their presence. Then, when the housing market turns favorable again, they can come out stronger than ever. Fortunately, you don't have to spend a ton on promotions to be successful. In a recent webinar, we learned how to act strategically to market yourself to sellers and give your listings a virtual advantage. Watch the webinar recording to learn more: Webinar Guests Michael Vervena, VP of Sales and Marketing, Planitar, Inc. Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 3:40 - Michael Vervena talks about current market challenges. 6:55 - Buyers and sellers are starting their real estate journey online. 8:35 - What do home sellers expect from a real estate professional? 11:27 - Meeting home buyers' expectations. 17:35 - How to give your online listings a virtual advantage. 22:03 - Technology that provides accurate and reliable data to meet buyers' expectations. 42:20 - Strategies for sharing your listings on social media. 43:11 - How to demonstrate your value by showing your client what you did for them. 48:35 - What makes iGuide unique, and how it helps your marketing strategy. Next Steps To learn more about iGuide, visit GoiGUIDE.com To find a service provider in your area, visit goiguide.com/residential-real-estate Read articles about Virtual Tours, Floor Plans, and Online Marketing Explore more Virtual Tour, Floor Plan, and Online Marketing solutions in our Product Directory Watch more webinars
Online Marketing Boot Camp: Don't Be the Invisible Agent
Can your ideal clients find you online? Making your business visible to potential leads isn't as simple as throwing up a real estate website. Online marketing isn't like Field of Dreams — if you build it, they may not necessarily come. They will, however, come if you undertake a consistent marketing strategy. And it doesn't even have to be complex or time-consuming. The key is cross-promoting your marketing content across various platforms so that you reach consumers wherever they are. We learned all about this in a recent webinar. Watch the recording below to find out how easy it is to get started with an online marketing strategy that puts your business in front of your ideal clients. Webinar Guest Brandon Zwingman, National Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Host Brandon Zwingman introduces himself and the webinar topic. 4:11 - The top five online platforms that most agents aren't using in their online strategy. 6:37 - Email marketing: what kind of emails to leverage, how to use them, and what content to include. 18:05 - Blogging: the benefits to SEO, your online visibility, and how to promote. 20:13 - Facebook: Business pages, how often to post, the most valuable types of posts. 33:33 - LinkedIn: "The silent powerhouse" for real estate marketing. 40:00 - Your website: your central place to be found on the internet. 44:22 - The key to effective social media marketing. 47:08 - The way consumers search has changed. 48:00 - Local ranking factors on Google. 49:37 - Setting up your Google Business Page. 53:00 - The importance of your online brand. 56:27 - Money making goals to set for your online reputation. 1:00:41 - A look at how OutboundEngine can simplify your online marketing strategy. 1:14:58 - Go to bit.ly/profilereach to see how your business is displayed online. Next Steps Visit OutboundEngine.com to learn more Read articles about Online Marketing, or explore more Online Marketing solutions in our Product Directory Watch more webinars Register for our upcoming webinar, Real Estate Marketing in 2023: Focus on the Fundamentals
[WATCH] The Ultimate Lead Generation Machine: How to Keep Your Repeat and Referral Gears Turning
Did you know that 67% of all real estate leads come from repeat and referral clients? To help our readers learn to nurture this side of your business, we recently co-hosted a webinar with Morris Marketing Group. Webinar attendees learned the latest research on lead generation and conversion, as well as answers to the following questions: Where do the best leads come from? Who is converting them? What is their strategy? Watch the webinar recording below to learn why lead conversion is just as important as lead generation, how to find quality leads, and how to keep your repeat and referral business humming along. Webinar Guest Phil Hollander, VP of Business and Professional Development, Morris Marketing Video Timeline 0:00 - Host Phil Hollander introduces himself and the webinar topic. 5:00 - What type of real estate agent do you want to be? 6:13 - What does having a vision for your business look like? 7:29 - Why you need to generate a steady flow of leads. 7:55 - The Lead Spectrum: a different way to look at leads. 11:33 - Two ways to evaluate a lead. 13:09 - The ideal lead situation. 15:14 - The four dominant personality types of lead generation and conversion. 23:50 - A look at the Prospector and Converter personality types. 25:56 - A look at the Networker and Marketer personality types. 28:59 - How are clients choosing agents these days? 29:57 - Why having a systems-based business is critical to your success. 33:51 - The Success System for generating and converting leads. 36:15 - Component #1 of the Success System: Direct mail newsletter. 40:32 - Component #2 of the Success System: Email newsletter. 41:17 - Component #3 of the Success System: Market updates. 42:29 - Component #4 of the Success System: Birthday and move-in anniversary outreach. 43:01 - Component #5 of the Success System: Phone calls. 44:09 - Component #6 of the Success System: In-person client events. 45:20 - Component #7 of the Success System: Annual real estate checkup. 47:29 - Component #8 of the Success System: Your website. 49:08 - Component #9 of the Success System: Blog and social media content. 51:21 - Strategies for qualifying your database. 53:31 - Quick overview of what we've learned so far. 54:50 - Does the Success System work for new agents? 58:21 - Learn more about the Client Referrals system with a free 20-minute consultation. Next Steps Contact Phil Hollander via email or at 800-308-6134 ext. 217 for a free 20-minute consultation Visit MorrisMarketingGroup.com to learn more Read articles about Lead Generation, or explore more Lead Generation solutions in our Product Directory Watch more webinars
[WATCH] Lead Gen Boot Camp: Strategies to Keep Your Pipeline Full
It's a changing market, and like many agents, you may be wondering what the future of your business will look like. How can you invest in your business, and in serious lead generation, during a shifting market? "You can't be a one-trick pony," says Dylan Handy of Elm Street Technology. "You can't rely on one source of lead generation. In a market like this, you have to be really creative." During a recent webinar, Dylan walked us through lead generation strategies across multiple platforms: social media, your website, online ads, organic traffic and more. Watch the webinar recording below to learn how to keep your pipeline full and thriving even during a fluctuating housing market. Webinar Guest Dylan Handy, National Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Host Dylan Handy introduces himself and the webinar topic. 5:02 - What's the ultimate goal of lead generation? 6:10 - Why your website is your "front door" for online business. 8:51 - Driving traffic to your website: the difference between organic and paid strategies. 10:05 - The best social media platforms to drive organic traffic to your website. 11:27 - How to increase your SEO value by blogging. 13:08 - What should you blog about? 17:49 - The ins and outs of leveraging Facebook for lead generation. 24:45 - Overview of other major social platforms to leverage. 28:27 - The key to effective social media marketing. 30:06 - Why you may not be getting leads from your current website. 32:11 - Using paid traffic to drive website traffic. 40:54 - Real estate portal leads vs. search engine and social media ads. 43:20 - Three components of online lead conversion. 45:50 - Lead nurture follow-up systems and processes. 47:50 - The secret to successful social media marketing and online lead generation. 49:30 - Leveraging automated systems and processes. 52:30 - How Elevate's all-in-one solution can help you generate, nurture, and convert real estate leads. Next Steps Contact Dylan Handy via email or at 508-963-2163 to sign up or learn more Visit ElmStreet.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
WATCH: How to Get More Referrals (Even in a Tough Market)
Referrals are some of the best leads a real estate agent can get. In fact, 89% of agents say that referrals are their most successful marketing tactic. And while 70% of sellers say they would use the same agent, only 25% do. Fortunately, there's a way to improve the latter statistic. We teamed up with OutboundEngine for a recent webinar to explore the ins and outs of referrals—including asking for them, cultivating them, and staying top of mind so past clients are more likely to refer you. Watch the webinar recording below to learn active (and successful!) referral generating strategies: Webinar Guests Brian Bolton, Customer Experience Team Lead, OutboundEngine ‍Owen Lindsley, Senior Account Director, OutboundEngine Video Timeline 0:00 - Brian Bolton introduces the topic and fellow panelist. 5:05 - What are referrals? Why are they important? 8:20 - The value of referrals. 13:08 - Referrals don't just happen. 14:21 - Three steps to a predictable referral process. 16:51 - Why your clients aren't sending you referrals. 21:02 - How to ask for referrals. 22:50 - Step 1 of asking for referrals: Find the right time. 24:50 - Step 2: Make it easy. 27:17 - Step 2: Just do it. 28:51 - What can we learn about referrals from industry leaders? 30:48 - The power of email marketing. 32:48 - How email marketing drives referrals. 33:55 - Examples of emails that ask for referrals. 36:55 - Staying in touch via social media. 38:48 - Building and maintaining your online credibility. 40:48 - How to control your online presence. 44:05 - Three tips you can act on right now to get more referrals. 49:16 - Owen Lindsley shares how OutboundEngine can help real estate pros earn more referrals and build their online reputation. Next Steps Visit OutboundEngine.com to learn more Read articles about Online Marketing and Lead Generation, or explore more Online Marketing and Lead Generation solutions in our Product Directory Watch more webinars
Show More Webinars >