Articles

RPR's Top 10 Features for Building Your Business
Wednesday, June 26, 2019 at 12:00 PM PDT RPR provides tools and resources to help expand your business and improve your market knowledge. During this session, you'll learn how to: Improve prospecting and farming strategies with RPR Run accurate comp analyses Identify distressed properties Generate neighborhood reports Value home improvements An overview of RPR Mobile And more! This class will provide you with highlights on RPR's most popular features that can help meet your business needs. Register now!
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Tech Helpline and Form Simplicity are on the road again!
Each year, thousands of real estate agents and brokers who use Tech Helpline and Form Simplicity have the opportunity to meet some of the folks who make the magic happen for these two Florida Realtors owned products at local conventions and conferences. This year's schedule includes visits as far north and east as Nova Scotia, Canada, as far south as Hollywood, Florida, and as far west as Los Angeles, California. As real estate's number one tech support firm, Tech Helpline serves more than 600,000 real estate professionals in North America. Available through MLSs or local associations, as well as real estate brokerages, connecting with Tech Helpline is typically accomplished via a phone call, online chat or email inquiry. Our annual direct outreach gives agents and brokers, as well as MLS and association executives and staff members, an additional opportunity with face-to-face communications. Opportunities to connect This year, we kicked off our spring and summer schedule for Tech Helpline and Form Simplicity with an appearance at the REALTORS® Legislative Meetings & Trade Expo in mid-May. Tech Helpline was just represented at the Canadian Real Estate Association (CREA) Association Executives Seminar in early June, held in Halifax, Nova Scotia. Next up, Form Simplicity will be at "Rock the Market" at the Hard Rock Event Center in Hollywood, FL on June 25. The next two days on June 26 and 27, both Tech Helpline and Form Simplicity will be heading to the Florida Realtors Association Executives Education Workshops in Cocoa Beach, FL. August marks two major conventions for Tech Helpline and Form Simplicity. Association leadership from all business disciplines will convene at the ASAE Annual Meeting & Expo in Columbus, OH on August 10-13, followed by our own Florida Realtors Convention & Trade Expo (August 21 and 22) and Governance Meetings (August 23-25) in Orlando, FL. Tech Helpline will head to another big convention as the Colorado Association of REALTORS® hosts its "REfresh Expo" in Denver, CO on September 5. The summer tour schedule ends with two back-to-back events. The first one is in North Carolina, the NC REALTORS® 2019 Convention & Expo "Xchange'19" at the Pinehurst Resort during the Expo dates of September 14-16. That's followed by the Arkansas REALTOR® Annual Convention & Tradeshow being held in Memphis, TN at the Guesthouse at Graceland, during the Expo dates of September 16 and 17. More to come As the fall begins, Form Simplicity and Tech Helpline will be back at it, with appearances by Tech Helpline at the CALIFORNIA ASSOCIATION OF REALTORS® Expo "REImagine!" held in Los Angeles on September 24-26, followed by opportunities to ask your questions about Form Simplicity and Tech Helpline at CMLS2019 in Salt Lake City on October 16-18. The last two conventions for Form Simplicity and Tech Helpline currently are scheduled for both the 2019 REALTORS® Conference & Expo in San Francisco this year (booth #1234), November 6-11, and finally December 9-12 at the 2019 Triple Play REALTOR® Convention & Trade Expo in Atlantic City, NJ, which brings together members from New Jersey, New York and Pennsylvania Realtor associations. If you happen to be attending one of these events, please stop by and bring your questions about Form Simplicity and Tech Helpline. We hope to meet you face-to-face! Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.  
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5 Quotes that Will Motivate You to Become the Most Successful Real Estate Agent
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Real Estate Agents Deserve Better Tools
Monday thru Friday at 10:30 AM PST Fed up with tools that can't keep up? Thousands of agents are incorporating Cloud Agent Suite tools into their everyday workflow. Agents love the modern design that helps them look awesome in front of their clients. With the Cloud Agent Suite, agents are writing more offers with Cloud CMA, sending the fastest listing alerts with Cloud Streams, working smarter with Cloud MLX, and generating their own leads with Cloud Attract. Cloud Agent Suite tools are helping agents stand out from the competition and stay top-of-mind with their clients. Join our live webinar Monday-Friday and we'll cover topics such as: Creating your first landing page with Cloud Attract How Cloud MLX centralizes your workflow How to set your client up with the fastest listing alerts Creating your first Cloud CMA report How to brand your Cloud CMA reports How you can automate your lead follow up process Register now!
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Products

Showcase (SM) Listing Enhancements by realtor.com®
The complete marketing solution for listings, buyers, social and mobile. Expose Your Listings on THREE Dominant Sites Get exposure on the entire realtor.com® network that includes the award-winning realtor.com® mobile apps and top search sites MSN and AOL Real Estate.  Engage SERIOUS Buyers Serious buyers prefer realtor.com® over other national listing sites2, and Showcase(SM) Listing Enhancements help them find your listings first.  Connect with International Buyers and Investors Showcase(SM) Listing Enhancements powers up your listings on realtor.com® AND realtor.com® International, so you’ll be able to deliver your listings to more international buyers and investors.  Keep Sellers Informed Maintain a professional dialogue with your sellers with listing-specific insights and buyer engagement information via detailed client reporting.  Master Social media marketing User the Social Connections App for Facebook to generateconversations AND leads from the king of social media.  QR Code mobile marketing System Get a complete listing package that includes a property-specific mobile website, QR code, lead-gen and lead capture AND a set of property specific flyers and
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RPR Realtors Property Resource®
REALTORS® have unparalleled access to data that will give you a competitive edge with your clients. At its base are over 147 million property records, built from public record and assessment information. Then layers of data have been added such as zoning, permits, and mortgage and lien data, schools and the largest database of foreclosure information in the industry. REALTOR® members of participating MLSs will also have their localized MLS active and off-market data integrated with these robust national data sets. RPR offers many different resources that will help you leverage all the information easily and efficiently.  Click here to view the resource center and get all your questions
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InstaView by Property Panorama
Property Panorama is proud to provide cutting-edge, yet highly affordable, Virtual Tour Solutions that allow every Agent to enhance their listings with engaging Virtual Tours, Videos, Flyers, and More! Property Panorama's continued determination to create and distribute unprecedented Real Estate marketing technologies has allowed us to become a respected leader in the industry and secure our position as the world-leading Virtual Tour
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Featured CMA® Farming Edition by realtor.com®
Create connections with the buyers and sellers you want.  Continual Online Exposure Generate more inquires from your target farming area. Now you can connect with the buyers and sellers you want, when you want.  From the front page and every page of the realtor.com® search results, Featured CMA® puts you in contact with buyers and sellers who want local market data. Keep your brand front and center with repeated exclusive exposure. Demonstrate your high-level knowledge of local market conditions Continual Offline Exposure Help generate more inquires from your target farming area with proven tested marketing. Start a farming campaign that automatically mails 40 times a year Appeal to consumers looking for information specific to their neighborhood such as listing and sold prices Relevant Follow-Up Boost the marketing power of your personal website Stay in touch with buyers and sellers with an automated follow-up system Auto-generated report with your contract information and brand includes home prices, market trends, average days on the market and More!   Manage your time effectively with an automated online and offline marketing
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Industry News

Second Century Ventures REACH Accelerator Program Expands Worldwide
WASHINGTON (June 19, 2019) - Second Century Ventures, the National Association of Realtors' strategic investment arm, will expand the REACH Accelerator program to regions outside the United States. Through global expansion with its proven model for success, the REACH program aims to recruit and accelerate the most promising new technologies in the real estate industry and nurture success across the world. "Expanding the NAR REACH accelerator program outside the U.S. will further NAR's vision of creating a dynamic, competitive real estate market that will help NAR advance our members-first mission and drive innovation in real estate technology around the world," said Bob Goldberg, CEO of the National Association of Realtors®, and President of Second Century Ventures. This announcement comes a month after NAR announced the signing of its 100th bilateral partner agreement in 85 countries across the world, expanding global partnerships to continue to render the global real estate markets accessible, profitable and ethical for Realtors® everywhere. "By expanding globally, REACH will increase the depth of our exceptional network of real estate industry professionals, strategic partners, investors, mentors, and innovators responsible for shaping change," said Dave Garland, Managing Director of Second Century Ventures. "With the success of current and alumni REACH companies with Australian born operations, Rate My Agent, BoxBrownie.com and ActivePipe, we are excited to begin our expansion efforts with REACH Australia." Program expansion in Australia will be led by Shelli Trung, expert Proptech VC investor and tech founder. Prior to joining Second Century Ventures, Shelli served as Expert in Residence and Investment Fund Manager at Queensland University of Technology Creative Enterprise Australia (QUTCEA), "It is an honor to join the Second Century Ventures team and lead the REACH Australia accelerator. Much like the U.S. marketplace, technology and capital are revolutionizing real estate at a rapid pace in Australia. REACH Australia is a unique opportunity to accelerate growth in emerging technology companies and entrepreneurs who will have the greatest impact on real estate now and in the future." Applications for REACH Australia will open July 15. For more information, visit www.narreach.com. REACH is a growth accelerator created by Second Century Ventures, an early-stage technology fund, backed by the National Association of Realtors ®, which leverages the association's 1.3 million members and an unparalleled network of executives within real estate and adjacent industries. REACH has received ongoing recognition as a top accelerator by the Seed Accelerator Rankings Project. The REACH program provides education, mentorship, market exposure, and access to a global network of real estate executives and strategic investors. For more on REACH, visit www.narreach.com. The National Association of Realtors® is America's largest trade association, representing more than 1.3 million members involved in all aspects of the residential and commercial real estate industries.
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Chime Technologies Unveils Dynamic Ads for Real Estate Designed for Facebook
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HOME Survey: More Say Now Is a Good Time to Sell a Home
WASHINGTON (June 19, 2019) - The latest consumer findings from a National Association of Realtors® survey reveal that many more Americans believe that now is a good time to sell a home. The second quarter of 2019 saw a jump in optimism in selling, as 46% strongly held that belief, up from 37% in the first quarter. NAR's chief economist Lawrence Yun notes that home prices have increased only moderately and says that is a contributing factor as to why the overwhelming majority feel that now is a good time to sell. "With home price appreciation slowing, home sellers understand that the days of large price gains from holding an extra year are over." An increased number of Americans also think that now is a good time to buy a home, and of those respondents, 38% answered that they strongly believe that notion, and 27% said they moderately believe the present is a good time to buy. Thirty-five percent disagreed, stating that now is not a good time to make a home purchase, which is unchanged from 2019's first quarter. NAR's second quarter Housing Opportunities and Market Experience (HOME) survey also took a look at consumer attitudes regarding the nation's economy. Fifty-five percent of those polled said that the economy is improving; that is up from 53% in the previous quarter. Second quarter optimism was greatest among those who earn $100,000 or more and those who reside in rural areas. Fifty-three percent of Gen Xers said they believe the economy is improving, which is also up from 50% last quarter. Yun said Gen Xers might have more financial pressures compared to other age groups. "Many in the Generation X population find themselves needing to purchase multi-generational homes. Also, they may be feeling financial stress from caring for aging parents and children of all ages. Nonetheless, they have an optimistic outlook about the future," he said. To that point, 63% of those polled said they believe home prices have increased within their communities in the last 12 months, a slight jump from the first quarter's 61%. Respondents were also asked to share their thoughts on future home prices in their neighborhoods. Forty-three percent said they believe prices will remain the same in their communities over the next six months, a figure which is consistent with the previous quarter. Forty-nine percent said they expect to see a price increase in their communities over the coming six months. Among those surveyed who do not currently own a home, 27% said they believe it would be very difficult to qualify for a mortgage due to their financial state; 30% said it would be somewhat difficult to qualify. Yun said that mortgage affordability was promising over the second quarter, and he predicts this trend will continue. "Lower mortgage rates, along with job and wage growth, will lead to an increase in sales and thereby contribute positively to economic growth in the upcoming quarters." About NAR's HOME Survey From April through June, a sample of U.S. households was surveyed via a random-digit-dial, including a mix of cell phones and landlines. The survey was conducted by an established survey research firm, TechnoMetrica Market Intelligence. Each month approximately 900 qualified households responded to the survey. The data was compiled for this report representing a total of 2,708 household responses. The National Association of Realtors® is America's largest trade association, representing more than 1.3 million members involved in all aspects of the residential and commercial real estate industries.
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Redefy Launches RedefyDIY, the First 'Do It Yourself' Residential Real Estate Listing Platform
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Companies

CINC
CINC (Commissions Inc) is the leading provider of web-based real estate marketing and CRM software for top-producing agents, elite real estate teams, and leading mortgage brokers across North America. The solution includes a consumer facing website that integrates with local MLS data, a complete CRM platform that allows real estate professionals to nurture clients and monitor their business, and lead and team management on the go with the CINC family of
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RE Technology Inc.
Take a strategically targeted, vertical reach deep into the agent/broker audience across the country, with one campaign across the RETechnology.com MLS Platform! Nearly 75% of all REALTORS® now have access to RETechnology.com Position your company in front of thousands of agents and brokers on a daily basis. RETechnology.com is integrated inside the MLS systems across the country as an ongoing resource for technology news, articles, and product
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Property Panorama
Property Panorama is proud to provide cutting-edge, yet highly affordable, Virtual Tour Solutions that allow every Agent to enhance their listings with engaging Virtual Tours, Videos, Flyers, and More! Property Panorama's continued determination to create and distribute unprecedented Real Estate marketing technologies has allowed us to become a respected leader in the industry and secure our position as the world-leading Virtual Tour
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CRS Data (Courthouse Retrieval System)
With an in-house team dedicated to collecting, converting, updating and verifying the data available through our robust suites, you can make confident decisions that optimize performance, increase revenue and enhance customer experience. Put the power of intelligent data in your hands with CRS
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Webinars

Video: Winning With Digital Prospecting
Last week, real estate pros who attended our webinar, "The Game Changer for Real Estate Agents: Winning With Digital Prospecting," discovered what every agent's greatest asset is and how to leverage it. If you missed the webinar, don't worry. We recorded it for you! To learn more, check out the recording below or click through to our notes on the next page.
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Video: iPad Listing Presentations
Yesterday's webinar was our most popular event of our Summer Webinar Series so far (see our previous event here). We can't say we're shocked--the iPad is a favorite tool of agents and attendees got a live demonstration of how to leverage it in a listing presentation. If you missed the webinar, don't worry. We recorded it for you. See the video below to catch up on what you missed:
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Video: Your Clients Are Cheating on You – Learn How to Keep Them from Going Astray
Our Summer Webinar Series keeps marching on (see our previous event here). On Wednesday, we teamed up with Listingbook to learn about a tool that can keep clients loyal--all while offering better data than any consumer search portal! If you missed the webinar, don't worry. We recorded it for you. See the video below to catch up on what you missed:
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Video: How to Market Yourself on Facebook WITHOUT Annoying Your Friends and Family
If you didn't attend our webinar yesterday, you missed a veritable Facebook extravaganza! Realtor® Shaun Nilsson of CityBlast shared his secrets to marketing on Facebook without annoying your friends and family--and stayed overtime to answer the dozens of questions that poured in. It's safe to say that Facebook is a hot topic among agents and brokers, so if you couldn't attend yesterday's event, don't worry--we recorded it for you. Watch the video below to catch up on what you missed and then click through to the next page to claim an exclusive discount for RE Technology readers.
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The Secrets to Email Marketing Success
Last week, agents from across the country joined RE Technology to learn more about a powerful way to stay in touch with their database. In "Power e-Prospecting Made Simple," we talked to three different real estate agents about how they use email newsletters to stay top-of-mind with their sphere of influence. To learn more, check out the recorded webinar below or click through to our notes on the next page.
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