Articles

A Crash Course on Homesnap
Offered on multiple dates and times Running a business isn't easy. In fact, it's downright challenging! That's why we've built Homesnap for you and your clients. We want you to work SMART, not HARD. Homesnap can help get you there with the tools that make your job easier so you can focus on what's most important, delivering value to your clients. In this webinar, you will learn how to tackle the issues that are core to your business with Homesnap Pro. Carving out a few minutes to learn these tools will change your daily habits, making you more efficient and productive in your business while on the go. Learn how to: Search for the Perfect Property Nurture Your Clients Amplify Your Listings Promote Your Brand Register now!
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Facebook Marketing Best Practices
Tuesday, August 27, 2019 at 10:30 AM PDT There are a lot of people on Facebook. It's what makes advertising on Facebook so powerful: you have the potential to reach TONS of new sellers and buyers to make your business grow. Unfortunately, it also means that your ads will be seen by the wrong people from time to time. Join us as we teach you Facebook ad best practices to help you reach the right potential customers. We'll show you: How to share your Cloud Attract landing pages on social media quickly and effortlessly How to boost your posts How to create your first Facebook ad and who to target ...and more. Register now!
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3 Ways to Leverage HOAs for Leads
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The #1 'Power Lever' You MUST Pull to Get Recognized and Stand Out as a Listing Expert
Thursday, August 22, 2019 at 9:00 AM PDT Position. Brand. Identity. When you combine these three potent (and necessary) elements into one, powerful formula, you’ve set yourself up with the #1 "Power Lever" you must pull to get recognized and stand out as a listing expert--without spending a fortune and without hustling like a maniac. When you do, you can even win listings against top agents--even if inventory gets scarce or the competition is more experienced and seem to have everything figured out. On Thursday, we're going to GIVE YOU everything you need to get listings at will and position yourself for effortless, maximum success. No theory. No hype. No joke. All based on Garry's 20+ years of experience and success with an average of six listing appointments per week while carrying 50+ listings at a time. Register now!
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Products

CINC Pro Enterprise
CINC Pro Enterprise was built for rapidly expanding brokerages by experienced Real Estate Technologists that have intimate knowledge of large brokerage technology systems. Enterprise is the foundation for a brokerage’s digital footprint in one single source. Realtime market reports, sales pipeline reporting, and agent accountability dashboards empower the enterprise executive with full transparency in their growing business. If you are a large and established enterprise business in the Real Estate industry and looking to roll out a Sales and Marketing solution for your company, CINC Pro Enterprise is the perfect solution for your
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LeadManager by WolfNet
WolfNet Technologies offers a LeadManager solution for real estate brokers to help agents stay current with their lead funnel. The technology allows the broker to track agent productivity and manage their leads. Their LeadManager solution includes an administrator dashboard for the agent to control and organize their lead information. LeadManager provides office and agent productivity reports, agent dashboard, lead distribution methods and administration and preparation tools. Key product differentiators include: Control and manage agent participation, lead assignment and distribution rules, leadtypes and lead delivery methods, including SMS cell phone lead acceptance. Agents are provided with a control panel to set up their lead profile and manage their leads. Includes calendar application and daily "to do" reminders. Generate lead reports to determine agent and office successes and deficiencies. Quickly determine closing ratios for agents, offices, date ranges, and lead types.
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RPR Realtors Property Resource®
REALTORS® have unparalleled access to data that will give you a competitive edge with your clients. At its base are over 147 million property records, built from public record and assessment information. Then layers of data have been added such as zoning, permits, and mortgage and lien data, schools and the largest database of foreclosure information in the industry. REALTOR® members of participating MLSs will also have their localized MLS active and off-market data integrated with these robust national data sets. RPR offers many different resources that will help you leverage all the information easily and efficiently.  Click here to view the resource center and get all your questions
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Market Snapshot®
Provide your clients with accurate, real-time MLS data that matters. Market Snapshot® syncs with nearly every MLS, with most updated every 15 minutes, so our trend reports are the truest representations of market activity in your clients’ areas of interest.Within moments, your clients are notified of new listings, price changes and sales as they happen – not when they’re updated on public records. Your clients will have the freshest MLS data right at their
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Industry News

House Poor, No More
Realtor.com launches industry-first monthly payment filter to help buyers stay on budget SANTA CLARA, Calif., Aug. 19, 2019 -- "How much can I afford?" is one of the largest decisions that faces every home buyer, no matter his or her budget or where he or she wants to live. Realtor.com, the Home of Home Search, today announced an industry-first monthly payment filter that helps buyers stick to their budget by hiding homes that exceed their target monthly payment, as well as two new calculators that help take the financial guesswork out of home buying. "At realtor.com®, we go beyond listings search to help people figure out what homes are right for both their lifestyle and budget," said Chung Meng Cheong, chief product officer, realtor.com®. "The fear of overextending themselves financially is one of the biggest concerns for today's home buyers. Our new cost calculators give buyers deep insights into what specific home prices mean for their bottomline, while our new monthly payment filter prevents them from seeing homes outside their monthly budget so they can stay on track financially." The new features include: "How Much Home Can I Afford?" Calculator for iOS, Android, and Web: Helps estimate your ideal home budget. Simply click "More" on the realtor.com® iOS app or "Mortgage" on the Android app. You can then enter your annual income, monthly debt, desired down payment, and location and realtor.com® will help you calculate a target home price and estimated monthly payment based on current interest rates. Results include the full range of homes you can afford and allow you to customize your budget to be more conservative or aggressive. "Monthly Cost Calculator" for iOS and Android: Provides you with a detailed and transparent look at the estimated monthly payments on a new home. First select "More" on the realtor.com® iOS app or "Mortgage" on the Android app and tap "Monthly Cost Calculator." Then enter the anticipated home price, anticipated down payment, and any other parameters such as loan type, interest rates, etc. and realtor.com® will help calculate your total estimated monthly home cost and break it down by category. If you aren't sure about some of the information, the feature will use averages that you can update later. The calculator is also accessible from the Listing Details Page on the iOS and Android apps. Monthly Payment Filter for iOS: After you determine how much home fits into your monthly expenses, the realtor.com® Monthly Payment Filter can help you stick to your budget by filtering out all the homes that are estimated to exceed your range. Simply enter a home search, tap "Filter" and select "Monthly Payment" to enter your expected down payment and target monthly mortgage budget. The app will then return all the homes currently on the market that meet your search and approximate budget parameters. This feature, a first among national real estate portals, is especially helpful for first time buyers who are used to paying monthly rent, but have trouble budgeting based on total home price. This feature will be coming soon to the realtor.com® Android app. For more information about these tools, please visit: https://www.realtor.com/homemade/finding-the-right-home-and-the-right-price-for-you/ About realtor.com® Realtor.com®, The Home of Home Search℠, offers the most MLS-listed for-sale listings among national real estate portals, and access to information, tools and professional expertise that help people move confidently through every step of their home journey. Through its Opcity platform, realtor.com® uses data science and machine learning to connect consumers with a real estate professional based on their specific buying and selling needs. Realtor.com® pioneered the world of digital real estate 20 years ago, and today is a trusted resource for home buyers, sellers and dreamers by making all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
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The Constellation Real Estate Group Acquires Assets of SmartZip
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Adwerx Named to Inc. 5000 List for Third Consecutive Year
Durham-based digital advertising leader makes prestigious list of America's fastest growing private companies Inc. magazine revealed that Adwerx, a leading provider of localized digital advertising, has earned the 2661st position on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing private companies. This year will mark the third consecutive year that Adwerx has made the list. Adwerx is part of an exclusive list with many notable companies, including Microsoft, Intuit, Zappos, Pandora, Oracle, and Zillow. Beginning operations in 2013, Adwerx was founded with the concept of leveling the playing field for businesses of all sizes through scalable, automated digital advertising. The company's role as a leading technology company was established when they launched their first product, Automated Listing Advertising, designed to serve the needs of the real estate industry. Just two years later, Adwerx recently hired its 100th employee, it's rolling out its newest Enterprise product, Automated Retargeting, and is about to embark on some ambitious steps that have the potential to take the business to entirely new heights. "We are honored to receive this recognition for the third year in a row and we will continue to focus on building a digital marketing platform that positions every business for success," said Adwerx CEO Jed Carlson. "Of course, we could not achieve what we have without the top talent that supports this company every day." The 2019 Inc. 5000 stands out from past lists, as it shows a staggering amount of growth from companies within very competitive markets. This year's list achieved an astounding three-year average growth of 454 percent, and a median rate of 157 percent. This sustained level of growth is extraordinarily rare. "Needless to say, making the list gets harder every year as your starting base grows. Of the tens of thousands of companies that have applied to the Inc. 5000 over the years only a fraction have made the list more than once," said Inc. Editor in Chief James Ledbetter. "A mere one in eight companies have made the list 3 times." Adwerx continues its trend of rapid growth, and currently has ten open positions. The company is headquartered in Durham, NC's historic American Tobacco Campus. To begin your career with Adwerx, please visit about.adwerx.com/careers. About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has served 200,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for three years in a row. To see how Adwerx can work for you, please visit www.adwerx.com. Plus, NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®' REALTOR Benefits® Program. Methodology The 2019 Inc. 5000 is ranked according to percentage revenue growth when comparing 2015 and 2018. To qualify, companies must have been founded and generating revenue by March 31, 2015. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2018. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2015 is $100,000; the minimum for 2018 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.'s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000. About Inc. Media Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today's innovative company builders. Inc. took home the National Magazine Award for General Excellence in both 2014 and 2012. The total monthly audience reach for the brand has been growing significantly, from 2,000,000 in 2010 to more than 20,000,000 today. For more information, visit www.inc.com. The Inc. 5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates the remarkable achievements of these companies. The event also offers informative workshops, celebrated keynote speakers, and evening functions.
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Over 1.5 Million Vacant U.S. Homes in Q3 2019 Represent 1.6 Percent of All Single-Family Homes and Condos
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Companies

Inside Real Estate
Inside Real Estate's Core3 Platform allows agents to utilize all of the latest online technologies in the easiest and most powerful all-in-one marketing tool. Full-Power IDX Home Search, Professional Website, Blogging, Social Media Integration, Facebook Home Search, Search Engine Placement, and high automation all come together into a solution that has agents seeing from 50% - 150% higher results. Inside Real Estate serves individual agents, office and brokerage sites, as well as partnerships with MLS and industry organizations. Is it time for you to unlock the power of online in your business? See more at
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RateMyAgent
RateMyAgent is a digital marketing platform that helps agents collect, share and promote reviews. A RateMyAgent review is superior to any other review because each review is linked to the sales transaction and creates its own 'microsite'. As a result, every review on RateMyAgent grows your digital footprint and becomes a powerful marketing tool by helping you attract more
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SentriLock
SentriLock is the leading electronic lockbox manufacturer and service provider supporting the Real Estate industry and other emerging markets. SentriLock is a technology-based company that offers the most secure, durable, and versatile product within the industry. With SentriLock’s reliable, multiple key access method you will never miss a
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CINC
CINC (Commissions Inc) is the leading provider of web-based real estate marketing and CRM software for top-producing agents, elite real estate teams, and leading mortgage brokers across North America. The solution includes a consumer facing website that integrates with local MLS data, a complete CRM platform that allows real estate professionals to nurture clients and monitor their business, and lead and team management on the go with the CINC family of
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Webinars

WATCH: Growing Your Brand with a Real Estate CRM
There are a lot of misconceptions about what a brand is. For starters, it's not your logo or your website design. So what is a personal real estate brand and your can you build yours? That's what we explored in a webinar last week. A brand is, first and foremost, all about how you can serve your clients and sphere of influence. "The more you have a regular, consistent flow of communication, education, insight, counsel that you provide to your sphere, the better your own personal brand becomes," says webinar moderator Marilyn Wilson. "[Your] CRM can become a guide to helping your create your own brand." That's right—your CRM can be an important tool in building your visibility and influence with your sphere. In this webinar, Rich Gaasenbeek of IXACT Contact shows us how your CRM and marketing automation system can help you build your brand through regular, consistent communication across multiple marketing channels. Watch the recorded webinar below to find out more (and how to claim an exclusive FREE offer from IXACT Contact)!
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WATCH: Win Over Sellers and Close More Listings with This Tech Tool
From wowing sellers during listing presentations, to increasing sight-unseen offers, to increasing your speed to market, there's a marketing technology that can turbocharge essential aspects of your business. We're talking about 3D virtual tours--and during a recent webinar, we took an exhaustive look at all they have to offer. We were joined by representatives from Amy Kite Realty, who gave us first-hand insight into how their business is winning new clients and closing deals faster, thanks to Matterport. If you missed the webinar, no worries. We recorded it for you! Check out the video (and our notes) below:
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WATCH: Build the Business of Your Dreams with a Next-Gen CRM
What are your income goals for 2019? It's one thing to wish for more commissions in the year ahead, but it's an entirely different thing to have a course of action laid out for achieving those goals. In a recent webinar, we saw a live demo of a tool that can help. Real estate CRM IXACT Contact overhauled their interface this year, and one of the new features of the program is a goal setting module where agents can set their income goals, and the system will tell them exactly how many transactions they need to close every month, how many leads they need to win, how many past clients they should reach out to, and more. Of course, that's just a small part of how IXACT Contact can help you manage—and grow—your business. Want to see how else it can prepare you for a kick-ass year ahead? Check out the webinar recording below—and don't forget to scroll to the end of this article to find out how you can claim an extended free trial of IXACT Contact.
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[Video] Inside IXACT Contact's 'Next Gen' Redesign
 What is your income goal for this year and what is your plan for attaining this goal? How about your business pipeline? Do you know where each of your clients are in the transaction process--and which prospects are your hottest? Last week, we took a live look at a solution that can manage and track all of these things--and so much more. During a recent webinar, "Discover How a Next Gen CRM is Changing the Real Estate Game," we got a peek at the newly redesigned IXACT Contact. We toured the new user interface, the extensive marketing capabilities, and the just-launched features of IXACT Contact that are helping agents work their database and win new business. Plus, we learned about a special offer that's exclusively available to RE Technology readers! Did you miss the webinar? Then check out the video replay below:
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Data Driven Marketing: How to Win More Listings with Today's Hottest Tech
Which consumers in your market are most likely to sell their home? If you knew the answer to this question, think how much money you could save on lead generation. Well, good news: you can know the answer to this question, thanks to a technology known as predictive analytics. Predictive analytics combines big data and machine learning to identify the homeowners most likely to sell in your area. With this knowledge in hand, agents can narrowly target their marketing efforts towards just those consumers--saving a ton of time and money in return. We recently co-hosted a webinar with a company that provides predictive analytics to the real estate industry. During the webinar, we learned how SmartZip pairs highly accurate predictions with customizable marketing materials to help real estate agents identify and approach sellers leads long before their competition does. If you missed the webinar, don't worry--we recorded it for you! Check out the webinar below to learn how data-driven marketing can help you win more listings:
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