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Articles

Presale Renovations for Aging in Place: Preparing Homes for the Golden Years
As the sun sets on the era of sprawling multi-level houses and lawn-centric landscapes, a new dawn is emerging in the real estate market, being shaped by Baby Boomers who want to age in place. Every day, 10,000 Americans turn 65, and their impact on your real estate market is massive. Baby Boomers now make up 39% of home buyers – the most of all generations – an increase from 29% last year, according to the National Association of Realtors. As the leading generation purchasing homes in 2023, they're redefining what it means to age gracefully, and their vision doesn't involve retirement homes. Instead, Boomers are choosing to spend their golden years in the comfort of their own homes. This shift towards "aging in place" is not just changing how homes are designed and renovated, but also significantly influencing the dynamics of the real estate industry. Hot market to target for presale renovations Boomers' needs and preferences are increasingly dictating the trajectory of the housing market with growing demand for homes that allow aging in place. This movement means adapting homes to the evolving needs of homeowners as they age, ensuring they can live safely, independently, and comfortably in their homes for as long as possible. For real estate agents, marketing homes for sale that address buyers looking for their "last home" for their golden years presents a golden opportunity. A presale renovation just might be the best way your sellers can maximize the value of their home before you list it for them on the market. According to the Harvard Joint Center for Housing Studies, in 2035, one in five people will be over 65 years old, and an overwhelming majority — 90 percent — plan to remain in their homes as they age, according to AARP. Presale renovations targeting the needs of aging in place are much more than strategic modifications; they're a fundamental shift in how we envision the concept of home. As the market transitions to accommodate this demographic's changing needs better, a presale renovation may be the best way to unlock a wealth of value and benefits. A home renovated to help a buyer age in place not only enhances the home's functionality, safety, and convenience, but also significantly boosts the market appeal to today’s biggest group of buyers. As this generation seeks residences that promise independence and comfort in their later years, homes that embody these principles will command higher prices and sell more swiftly. Thus, presale renovations can be a strategic investment that cultivates desirable properties that cater to the greatest number of current homebuyers. Home features for aging in place What home renovations and features could make a property more appealing to Boomers looking for their last home? There are a myriad of possibilities. Remember that improvements aren't simply about catering to the basic needs of mobility or accessibility; they also reflect a deep understanding and appreciation of a life stage that prioritizes safety, comfort, ease, and a sense of independence. Here are seven examples of improvements and features that echo these principles and how they translate into the tangible aspects of a home ready for the golden years: Main floor primary bedroom and a full bath on the main floor: Provides convenience for people who dislike climbing stairs. A study of new homes by Frank Betz Associates found a rise in the popularity of main-floor primary bedrooms. Most of the top 100 best-selling plans (83%) had primary bedrooms on the main floor. Of the top 20 best-selling designs, 17 featured the primary bedroom on the main floor. Research by the National Association of Home Builders also shows a rise in the popularity of main-floor primary bedrooms, especially among the 55+ demographic. Walk-in Showers with Safety Features: Improves safety and accessibility for older adults and individuals with mobility issues. An "Aging-in-Place" Report by HomeAdvisor shows bathroom remodels, mainly walk-in showers, are the most popular aging-in-place project. Accessible Kitchen Design: Lowered countertops and pull-out shelving makes the kitchen more functional and accessible for those with limited mobility. According to a study by AARP, 76% of people aged 50+ want to remain in their homes, stressing the need for accessible kitchens. Wider Doorways and Hallways: Accommodates wheelchairs and walkers, making homes more accessible for aging adults. A report from Harvard's Joint Center for Housing Studies, wider doors, and hallways are among the top home modifications for aging in place. Smart Home Technology: Boomers are more tech-savvy than you think. Smart home tech offers convenience and comfort and enhances security, essential for aging adults living alone. According to a study by the Consumer Technology Association, more older adults are adopting smart home technology, with safety and security as the primary drivers. Low-Maintenance Landscaping: Reduces physical demand and time spent on outdoor upkeep. A Home Design Trends Survey by the American Institute of Architects points to the growing demand for low-maintenance exteriors and outdoor living spaces. Non-Slip Flooring: Reduces the risk of slips and falls, one of the most common accidents among older adults. According to the U.S. Centers for Disease Control and Prevention (CDC), more than one in four Americans aged 65 and older falls annually. These 36 million falls are the leading cause of fatal and non-fatal injuries in older adults. As Baby Boomers continue to lead the home-buying market, the opportunities for presale renovations to create homes ideal for aging in place are expanding rapidly. Leveraging these trends allows real estate agents to help sellers unlock more wealth and helps build trust and rapport with a demographic likely to share their success stories with families and friends. By tapping into the growing trend of aging in place, agents can deliver to sellers new options to maximize their home's sales price, which will also result in appealing to more buyers. You can help lead this change by ensuring you have a presale renovation discussion with every seller. You might discover your seller's best strategy is to target Boomers entering their golden years. Jessica Morrow, a seasoned real estate veteran, is Head of Operations for Revive. Revive's mission is to guide home sellers through pre-sale renovations without upfront costs. Working with Revive, home sellers gain an average of $186,000 in additional profit when selling their homes.
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5 SEO Essentials for 2023 and Why You Need Them
Marketing in real estate continuously evolves, and that is same for real estate SEO marketing. The Google algorithm is considerably more sophisticated than it used to be, and now, more thought is needed to have your website rank well for keywords. To stay at the top of search results, you must grasp current SEO trends and how they affect your marketing plans. Content Is Always Needed You can dive into the finer details of statistics all day, but you won't have data to examine if there's no content for an audience to consume. Fresh and updated content is essential for real estate SEO, but it doesn't end there. Visual content is necessary. Using images, videos, infographics, and other media will increase traffic and make your site more user-friendly, enhancing engagement and accessibility. Google's search algorithm also appreciates when you constantly update your website with high-quality material that provides value to users. Marketers can also benefit from the power of video content. Video is more compelling than text and images. A captivating video on your website can entice visitors to stay longer, which Google rewards with higher search ranks. In addition, videos provide an excellent opportunity to share your videos to social media platforms like YouTube and more to market your business. Know Your Audience To master real estate SEO, you need to be interested in learning as much as possible about your customers. Understanding user intent and valuing user experience, like what users are searching for and how users think after using your website, is highly crucial in 2023. Make a Dynamic, Mobile-friendly Website Optimizing for mobile search goes hand in hand with optimizing for voice search. The number of phone searches is likely to rise in 2023 and beyond. To optimize your site's performance on mobile devices, ensure that you build it with responsive coding and a framework that adjusts how it looks based on the device used to view it. It would be best to use caching, a content delivery network, and compressed pictures to improve page loading times. Always Use Structured Data Structured data is essential for search engines because it allows web crawlers to comprehend what information is accessible on your website. They can only effectively index your site if you provide the necessary information. Analytics Is Required Marketers can use Google Analytics to gain SEO insights, such as monitoring mobile traffic to collect data on bounce rates, engagement, and other metrics. You can use site search bar tracking to determine what users are looking for when they visit your website and whether there is a content or service gap that you could address. However, the sheer amount of information can be overpowering at times. Fortunately, some systems will automate data collecting and analysis, so you won't manually have to monitor your stats. Automating SEO duties with technology or with SEO specialists can significantly simplify your campaign and free your team to focus. To view the original article, visit the Realtyna blog.
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Basic Branding Tools for REALTORS: Getting Started with a Brand in 2023
What is your brand and how do you use it? Like any other business in any other industry, the best real estate agents are also branding experts: They know how to find clients by presenting what they do and how they can help in an alluring, interesting, trustworthy way. They grow a local following and become the go-to expert about all things real estate for at least one population niche. And it seems impossible to assess exactly how they did it, let alone follow their example. Well, here's some good news: Real estate branding actually is like many other businesses in many other industries, and that means you can do it, too. Successful branding involves identifying and speaking to your target audience, researching the competition, creating a brand identity, distributing your brand information, and then refining your brand so it remains fresh and relevant. Here's how to get started with some basic branding tips for agents. Who's your target audience? The essence of a target audience is simple but pinning it down can be a challenge for many. First ask yourself, "Who do I work for?" If you can't come up with a direct and targeted answer, then this is a step you need to work on before you can start refining your brand. Some agents believe that their target audience is "everyone," or slightly more marginally, "everyone who might want to live in this specific area." The problem with such a broad focus is that it's not actually possible to market to everyone or even everyone who might be interested in buying or selling a house in a neighborhood. That kind of branding is generic and easy to ignore, which you don't want. Beyond focusing on a geographic area, you'll want to think about how to further target your audience. Amy Cesario specializes in downtown Denver, and even more specifically, she's an expert on downtown condos in certain desirable buildings and developments. She's built her website, www.downtowndenver.realestate, around those properties and interests. Suzanne Hawken has a very different area of expertise: She helps clients buy and sell homes in Napa, California. You might have heard of Napa, but did you know that it has more than 20 different neighborhoods, each with its own unique twist on the region? Hawken's website, www.livinginnapacalifornia.realestate, helps buyers understand the differences between each option and determine which one will work best for them. PRO TIP: Instantly connect your brand to your local market! Get 20% off your .realestate web address through the end of June. Grab your city, neighborhood, or niche before someone else does. Plus, all .realestate web addresses come with a professional website that can be launched in minutes! Use promo code CITY20 Learn More Do some research When you've identified your target audience, it's time to dig into the competition. The first two things to explore will give you the basic competitive landscape: Are any other agents in your area targeting the same specific audience that you're hoping to tap? And what does their messaging look like? Ideally, you'll be able to find some kind of niche or target audience that's currently unexplored in your area, whether that's dog-loving aspiring homeowners or empty nesters hoping to downsize. But if someone else is already targeting your audience, then you have two choices. You can revisit the target audience exercise and see what other options are available to you, or you can try to differentiate yourself from the competition. Whatever you decide, you'll have a lot more information about what gaps exist in your market and what kind of opportunities they might present for you. Building your brand identity There's more to creating a brand than creating a name and a unique value proposition (UVP), but those are two of the first steps. The UVP will help you shape your messaging, and the name should be recognizable to and resonates with the client base you work with most regularly. Branding is both an art and a science. Some of the best-known brands in the world represent companies like Coca-Cola, Apple, Nike, and other behemoths of business. While they sell very different products, each of those companies has been very successful at creating a set of feelings and associations with their products. That is what a brand is. There are agencies and freelancers specializing in helping startups and entrepreneurs define and create their brands, and if you're not entirely sure how to start, enlisting help from them is likely a smart first step. Branding includes the entire look and feel of the company, including the logo, typography or fonts, colors used, and other elements that provide a sense of cohesiveness to all your materials. When your brand is ready to share, how do you go about making it part of your business? Here are some critical ways that you should start using your brand as soon as it's ready. First and foremost, you'll need a website. Not because you're trying to compete with real estate portals for web traffic, but because serious clients will want to look you up and learn more about you. If you have a website, that gives them a professional window into your business that you control. Along with your website, you'll want an email address that aligns with your brand. Your social media handles should also reflect your brand, so you might want to change your social media back-end if you can — or start new accounts that align with your new business. While your brokerage might provide listing presentation materials or signage for homes, it's a good idea to create your own materials that incorporate your brand. Ask your broker what your options are for spreading your brand through these forms of displayed marketing. PRO TIP: Get a FREE professional Website FREE WITH EVERY WEB ADDRESS PURCHASED: It's never been easier to launch your real estate brand online. Within minutes, have a website that is custom designed for you and is free for the life of your web address! Lead generating Multiple templates to choose from Pre-optimized for Google search Learn More Growing and refining your brand When you've built your brand, or at least feel like you've gotten a decent start on creating a brand that seems to reflect you, then your work is done! … Just kidding! The most effective brands try to continuously engage with their target audience and to constantly seek out new members of that audience. You can do that as a real estate agent if you commit to growing and refining your brand after launching it. One important step to take is to create a brand style guide. Your brokerage probably has a guide that explains the aesthetic, and if you make your own, you can use it to hire freelance designers and other professionals to help you manage your marketing. A brand style guide should include any brand colors or typefaces, the logo, and details about your "voice." That way, someone who's posting on social media for you can create content that sounds and feels like yours. Speaking of social media, another good way to build your brand is to consistently engage with your followers. Post often, but don't spam people — make it interesting for your audience. Be sure to reply in some way (even if it's just with a "like") to any comments that people are kind enough to leave on your posts. Asking for client reviews is another way you can grow your brand. Many people are happy to give a review; it's a common ask these days, and if you prepare your clients by letting them know upfront that you'll be requesting a review after the transaction closes, they'll be ready for the ask when it comes. Last but not least: Are there any certifications or designations that would resonate with your target audience and help bolster your brand, but that you haven't yet earned? The National Association of REALTORS® offers several accreditations for agents who want to refine their skills and demonstrate an elevated level of expertise in a certain area.
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Products

Local Showings
Local Showings is an independent, full-featured property showing software and service and is the culmination of years of technical preparation and the perfect mixture of right place, right time. Local Showings was designed to integrate with real estate organizations' existing technology and be used as either a standalone product or within the DeltaNET 6. The platform will allow agents to: Schedule showings of any listing in their MLS Offer a calendar view of available times Generate seller reports Highlight feedback Facilitate communication with other agents. Call center support is also included, providing agents and brokerages the help they're so used to receiving from Delta Media Group, as is a no-sell
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One2One Coaching
Coaching–Just for You! “A coach can get more out of you than you can get out of yourself.” -Brian Buffini At Buffini & Company, we have a step-by-step system to help you grow your business Working by Referral so you can live the good life. Your Coach will provide you with: A business plan based on the goals/vision you set for your future. An added layer of accountability while also tracking your progress. Assistance identifying your strengths and weaknesses and then advise you about managing them. This combination along with the tactics, skills and ideas they share help to motivate you to reach a successful balance of business, financial and personal growth. Learn more about One2One
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Homes.com
For Brokers Homes.com Connect for Brokers: All the tools you need to manage and market your real estate business from one convenient platform. Homes.com Social: Easily manage your online reputation by monitoring your online reviews, Facebook and Twitter performance, and much more. Listing Enhancements: Get maximum exposure for your brand or feature special properties with lising enhancement products from Homes.com. Broker Websites: On-trend website design with customizable elements and maximum lead generation potential for your
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Marketing by Delta Media Group
Get more traffic, leads, and business with our digital real estate marketing services Planning your marketing strategies from the start gets you more traffic, more leads, and more business. From our incomparable patent-pending SEO software and content creation services to paid advertising, email, video, and social market- ing, you’ll quickly dominate your local market. Our real estate marketing methods connect you with buyers and sellers at the right place and time to attract, engage, and satisfy the needs of your users no matter what the stage of their real estate journey.  • Search Engine Optimization (SEO)  • Custom Content Creation • Social Media Marketing  • Properties in Motion® (listing videos)  • AdWizard™ Paid Advertising  • Pay Per Click (PPC)
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Industry News

Top Producer Now Offers Leads to Real Estate Agents
Top Producer Social Connect delivers an affordable, high-volume of social media leads paired with Top Producer's new, state-of-the-art CRM platform to nurture leads on the agent's behalf. HUNT VALLEY, MD, June 1, 2023—Top Producer Software, a leading provider of cutting-edge real estate software solutions, announced today that it will begin offering Social Connect, its first-ever social media lead product for real estate agents. The Top Producer team has spent the last few years developing an all-in-one business management platform that includes marketing automation and smart follow-up technology to help agents nurture leads and streamline their business. With this powerful new system in place, the team is now ready to pair it with affordable online lead generation. Top Producer Social Connect combines expertly-crafted social media marketing with automated nurture to help real estate agents grow their database and convert more leads into clients. The Top Producer system nurtures leads on the agent's behalf with content created by marketing specialists that is designed to engage and impress prospects. To succeed in real estate, Top Producer knows you need to continually expand your network. With over 95% of home buyers using online tools during their home search, one of the best ways to get a steady stream of leads is through social media. Not only does social media advertising help agents reach a broader audience, Social Connect ads are displayed to leads which the advertising algorithm has identified are more likely to buy a home. The technology behind Top Producer Social Connect has undergone rigorous testing and development over the last year. As a result, it's delivering exceptional value and service for agents and their prospects. "Before coming to the market with our first lead product to connect consumers with real estate professionals, we wanted to create even more meaningful conversations for agents by enhancing our proven lead engagement technology," said Kerm Foltz, Top Producer's Senior Vice President of Operations. "Social Connect generates a large volume of affordable leads with accurate contact information, and is paired with our smart follow-up technology. It's a game changer for our customers with the number of quality interactions being generated." With access to one of the largest MLS networks, live MLS data is used to create active and sold listing ads that are then optimized by a team of advertising experts. The only thing agents need to do is choose their target city and budget—the rest is taken care of by Top Producer Social Connect. "I was surprised at how hands free the system is for real estate agents," said Marty Soller, a Top Producer Social Connect customer. "I've got 59 leads in the first three weeks—that's crazy." Fully integrated with Top Producer's industry-leading platform, incoming Social Connect leads are sent to the CRM where they are automatically nurtured with relevant content. Branded market reports, infographics and other media educates leads about their market and homebuying process with the goal of engaging and turning them into clients. "The lead nurture content is one of the big advantages of Top Producer Social Connect. Messages don't sound canned, have a better personality than other lead generation follow-up systems and include nice infographics," said Marty Soller. Knowing that real estate agents need relevant insights to make meaningful connections, all of their leads' important activities are tracked in a centralized location in the CRM. For every lead, their communication history with the agent and all of the properties they inquire about are saved within their contact record, helping the agent provide exceptional service. About Top Producer Software Top Producer has been a leading provider of innovative real estate software solutions for over 40 years. Tens of thousands of real estate professionals rely on Top Producer's all-in-one business management platform to streamline their business and maximize their network. Top Producer Software is part of the Constellation Real Estate Group, for more information, visit: topproducer.com.
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Zumper furthers AI offerings by introducing a plugin for ChatGPT
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Asian and Pacific Islander-headed households face higher housing payment burdens than any other race
SEATTLE, May 26, 2023 -- A new Zillow® study finds Asian and Pacific Islander (API) families, despite relatively high income levels, bear the highest housing payment burdens among all races, highlighting the unique financial strains many within the communities encounter. Many Asian and Pacific Islander (API) homeowners are heavily concentrated in expensive markets nationwide, so the homes they purchase are typically priced higher than homes overall. In 2022, the typical value of a home purchased by Asian mortgage buyers was $575,000, while Pacific Islander mortgage buyers purchased homes valued at a median of $465,000, surpassing the overall median of $405,000 for all U.S. mortgage buyers. Primarily for this reason, API homeowners stretch their budgets to achieve homeownership more than other races. "Many API-led households live in pricier coastal metros like New York, San Francisco, San Jose, and Los Angeles, which possibly helps drive up demand and thus the price home buyers can expect to pay," said Nicole Bachaud, senior economist at Zillow. "Residents of these communities tend to prioritize living in these areas because they offer a strong sense of community, access to cultural amenities and proximity to ethnic enclaves where they can find familiar cultural and social networks that often help facilitate area jobs." Over the past decade (from 2011 to 2021), Asian homeownership surged by 5.1 percentage points, reaching a record high of 63.1%, outpacing all other racial and ethnic groups. Pacific Islanders followed closely with a 4.6 percentage points increase. However, despite these gains, both communities allocate a substantial portion of their household income to mortgage and rent payments. Nationally, when comparing across similar income levels, Asian-headed households allocate a higher percentage of their income towards housing payments than all other races except for Pacific Islanders. Although Asian mortgage applicants have the lowest mortgage denial rate among all races, they are disproportionately burdened by a high debt-to-income (DTI) ratio. According to preliminary 2022 Home Mortgage Disclosure Act (HMDA) data, 41% of Asian applicants and 39.2% of Pacific Islander applicants who were denied a mortgage had their denial attributed to a too high DTI ratio, surpassing the 33.6% of denials for all races being based on DTI. They also face a higher proportion of denials due to insufficient funds to cover closing costs and lack of collateral compared to other racial groups. While some signs point to housing gains, it's important to note that the API community is a diverse landscape of several different nationalities. Significant disparities in homeownership, household income, and mortgage denials exist among different Asian and Pacific Islander populations, with these gaps widening over time. Each subgroup presents unique challenges that need to be addressed. "High incomes and homeownership gains may overshadow the significant housing affordability challenges still faced by many API households," said Bachaud. "Expanding housing inventory and implementing policies and solutions to enhance affordability are crucial for promoting homeownership and advancing housing equity in the United States." Share of Income Spent on Housing Payments Across the U.S. U.S. Homeownership Rates About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, great partners, and easier buying, selling, financing and renting experiences. Zillow Group's affiliates, subsidiaries and brands include Zillow®; Zillow Premier Agent®; Zillow Home Loans℠; Zillow Closing Services℠; Trulia®; Out East®; StreetEasy®; HotPads®; and ShowingTime+℠, which includes ShowingTime®, Bridge Interactive®, and dotloop®.
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Zillow's top markets for college grads offer a balance of opportunity and affordability
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Companies

CRS Data (Courthouse Retrieval System)
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided a wealth of accurate and reliable property data. Our MLS Tax Suite provides customizable and comprehensive access to property records, prospecting tools, neighborhood comparables and extensive mapping layers. We constantly improve our MLS Tax Suite based on user feedback - and then deliver with personable customer
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Homes.com
Homes.com provides brand advertising, listing exposure, lead generation, and marketing solutions for real estate professionals. Millions of active buyers, sellers, and renters visit Homes.com monthly in search of their next home. Our advertising products are designed to help local agents connect with this engaged audience while our marketing tools and IDX websites turn those connections into business. We also take pride in our reputation as a “friend to the industry,” earned in part due to our commitment to positioning listing agents as a central part of each property inquiry. Each listing is clearly attributed to the agent who listed it and a copy of every lead the listing generates is sent to the listing
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Elevate
Welcome to pure productivity for real estate brokers, agents & teams: CRM, IDX websites, lead gen, email, text, social, automated campaigns & workflows, and custom consulting. Intuitive, easy-to-use technology, complemented by fanatical training, support and business consulting.
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VirtualTourCafe
VirtualTourCafe embarked on a journey to completely redesign and redevelop the online software to meet the needs of today’s real estate industry as well as the new “Web 3.0” graphical and responsive designed websites. Eight thousand hours of developing later, VirtualTourCafe 3.0 was launched on June 1 st , 2016. The new and improved service offers many new features and benefits for the real estate agent, but more importantly positions VirtualTourCafe for the future! The VirtualTourCafe difference: An integrated easy-to-use modern solution for every real estate agent! Today we are still a small but growing company based in Pleasanton, CA with a small staff and lots of help from our friends, family and business partners. We work with independent contractors, photographers and virtual partners around the world. We are proud of what we have accomplished in such a short time with loyal customers who have been with us from the beginning! We have been able to maintain our values and moral compass pointed in the right direction, while always treating our customers, employees and associates as if they are family, and living life full of love and gratitude, one day at a
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Webinars

Mastering Real Estate Marketing in 2023: Back to the Basics
When home sales decline in a market, it may feel natural to pull back on spending to conserve your resources. But is that really the right approach? Instead, top agents take the opposite tack: they get even more aggressive on promotion because they know their competitors are cutting back. This leaves an opportunity for top agents to expand their presence. Then, when the housing market turns favorable again, they can come out stronger than ever. Fortunately, you don't have to spend a ton on promotions to be successful. In a recent webinar, we learned how to act strategically to market yourself to sellers and give your listings a virtual advantage. Watch the webinar recording to learn more: Webinar Guests Michael Vervena, VP of Sales and Marketing, Planitar, Inc. Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 3:40 - Michael Vervena talks about current market challenges. 6:55 - Buyers and sellers are starting their real estate journey online. 8:35 - What do home sellers expect from a real estate professional? 11:27 - Meeting home buyers' expectations. 17:35 - How to give your online listings a virtual advantage. 22:03 - Technology that provides accurate and reliable data to meet buyers' expectations. 42:20 - Strategies for sharing your listings on social media. 43:11 - How to demonstrate your value by showing your client what you did for them. 48:35 - What makes iGuide unique, and how it helps your marketing strategy. Next Steps To learn more about iGuide, visit GoiGUIDE.com To find a service provider in your area, visit goiguide.com/residential-real-estate Read articles about Virtual Tours, Floor Plans, and Online Marketing Explore more Virtual Tour, Floor Plan, and Online Marketing solutions in our Product Directory Watch more webinars
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Online Marketing Boot Camp: Don't Be the Invisible Agent
Can your ideal clients find you online? Making your business visible to potential leads isn't as simple as throwing up a real estate website. Online marketing isn't like Field of Dreams — if you build it, they may not necessarily come. They will, however, come if you undertake a consistent marketing strategy. And it doesn't even have to be complex or time-consuming. The key is cross-promoting your marketing content across various platforms so that you reach consumers wherever they are. We learned all about this in a recent webinar. Watch the recording below to find out how easy it is to get started with an online marketing strategy that puts your business in front of your ideal clients. Webinar Guest Brandon Zwingman, National Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Host Brandon Zwingman introduces himself and the webinar topic. 4:11 - The top five online platforms that most agents aren't using in their online strategy. 6:37 - Email marketing: what kind of emails to leverage, how to use them, and what content to include. 18:05 - Blogging: the benefits to SEO, your online visibility, and how to promote. 20:13 - Facebook: Business pages, how often to post, the most valuable types of posts. 33:33 - LinkedIn: "The silent powerhouse" for real estate marketing. 40:00 - Your website: your central place to be found on the internet. 44:22 - The key to effective social media marketing. 47:08 - The way consumers search has changed. 48:00 - Local ranking factors on Google. 49:37 - Setting up your Google Business Page. 53:00 - The importance of your online brand. 56:27 - Money making goals to set for your online reputation. 1:00:41 - A look at how OutboundEngine can simplify your online marketing strategy. 1:14:58 - Go to bit.ly/profilereach to see how your business is displayed online. Next Steps Visit OutboundEngine.com to learn more Read articles about Online Marketing, or explore more Online Marketing solutions in our Product Directory Watch more webinars Register for our upcoming webinar, Real Estate Marketing in 2023: Focus on the Fundamentals
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[WATCH] The Ultimate Lead Generation Machine: How to Keep Your Repeat and Referral Gears Turning
Did you know that 67% of all real estate leads come from repeat and referral clients? To help our readers learn to nurture this side of your business, we recently co-hosted a webinar with Morris Marketing Group. Webinar attendees learned the latest research on lead generation and conversion, as well as answers to the following questions: Where do the best leads come from? Who is converting them? What is their strategy? Watch the webinar recording below to learn why lead conversion is just as important as lead generation, how to find quality leads, and how to keep your repeat and referral business humming along. Webinar Guest Phil Hollander, VP of Business and Professional Development, Morris Marketing Video Timeline 0:00 - Host Phil Hollander introduces himself and the webinar topic. 5:00 - What type of real estate agent do you want to be? 6:13 - What does having a vision for your business look like? 7:29 - Why you need to generate a steady flow of leads. 7:55 - The Lead Spectrum: a different way to look at leads. 11:33 - Two ways to evaluate a lead. 13:09 - The ideal lead situation. 15:14 - The four dominant personality types of lead generation and conversion. 23:50 - A look at the Prospector and Converter personality types. 25:56 - A look at the Networker and Marketer personality types. 28:59 - How are clients choosing agents these days? 29:57 - Why having a systems-based business is critical to your success. 33:51 - The Success System for generating and converting leads. 36:15 - Component #1 of the Success System: Direct mail newsletter. 40:32 - Component #2 of the Success System: Email newsletter. 41:17 - Component #3 of the Success System: Market updates. 42:29 - Component #4 of the Success System: Birthday and move-in anniversary outreach. 43:01 - Component #5 of the Success System: Phone calls. 44:09 - Component #6 of the Success System: In-person client events. 45:20 - Component #7 of the Success System: Annual real estate checkup. 47:29 - Component #8 of the Success System: Your website. 49:08 - Component #9 of the Success System: Blog and social media content. 51:21 - Strategies for qualifying your database. 53:31 - Quick overview of what we've learned so far. 54:50 - Does the Success System work for new agents? 58:21 - Learn more about the Client Referrals system with a free 20-minute consultation. Next Steps Contact Phil Hollander via email or at 800-308-6134 ext. 217 for a free 20-minute consultation Visit MorrisMarketingGroup.com to learn more Read articles about Lead Generation, or explore more Lead Generation solutions in our Product Directory Watch more webinars
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[WATCH] Lead Gen Boot Camp: Strategies to Keep Your Pipeline Full
It's a changing market, and like many agents, you may be wondering what the future of your business will look like. How can you invest in your business, and in serious lead generation, during a shifting market? "You can't be a one-trick pony," says Dylan Handy of Elm Street Technology. "You can't rely on one source of lead generation. In a market like this, you have to be really creative." During a recent webinar, Dylan walked us through lead generation strategies across multiple platforms: social media, your website, online ads, organic traffic and more. Watch the webinar recording below to learn how to keep your pipeline full and thriving even during a fluctuating housing market. Webinar Guest Dylan Handy, National Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Host Dylan Handy introduces himself and the webinar topic. 5:02 - What's the ultimate goal of lead generation? 6:10 - Why your website is your "front door" for online business. 8:51 - Driving traffic to your website: the difference between organic and paid strategies. 10:05 - The best social media platforms to drive organic traffic to your website. 11:27 - How to increase your SEO value by blogging. 13:08 - What should you blog about? 17:49 - The ins and outs of leveraging Facebook for lead generation. 24:45 - Overview of other major social platforms to leverage. 28:27 - The key to effective social media marketing. 30:06 - Why you may not be getting leads from your current website. 32:11 - Using paid traffic to drive website traffic. 40:54 - Real estate portal leads vs. search engine and social media ads. 43:20 - Three components of online lead conversion. 45:50 - Lead nurture follow-up systems and processes. 47:50 - The secret to successful social media marketing and online lead generation. 49:30 - Leveraging automated systems and processes. 52:30 - How Elevate's all-in-one solution can help you generate, nurture, and convert real estate leads. Next Steps Contact Dylan Handy via email or at 508-963-2163 to sign up or learn more Visit ElmStreet.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
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WATCH: How to Get More Referrals (Even in a Tough Market)
Referrals are some of the best leads a real estate agent can get. In fact, 89% of agents say that referrals are their most successful marketing tactic. And while 70% of sellers say they would use the same agent, only 25% do. Fortunately, there's a way to improve the latter statistic. We teamed up with OutboundEngine for a recent webinar to explore the ins and outs of referrals—including asking for them, cultivating them, and staying top of mind so past clients are more likely to refer you. Watch the webinar recording below to learn active (and successful!) referral generating strategies: Webinar Guests Brian Bolton, Customer Experience Team Lead, OutboundEngine ‍Owen Lindsley, Senior Account Director, OutboundEngine Video Timeline 0:00 - Brian Bolton introduces the topic and fellow panelist. 5:05 - What are referrals? Why are they important? 8:20 - The value of referrals. 13:08 - Referrals don't just happen. 14:21 - Three steps to a predictable referral process. 16:51 - Why your clients aren't sending you referrals. 21:02 - How to ask for referrals. 22:50 - Step 1 of asking for referrals: Find the right time. 24:50 - Step 2: Make it easy. 27:17 - Step 2: Just do it. 28:51 - What can we learn about referrals from industry leaders? 30:48 - The power of email marketing. 32:48 - How email marketing drives referrals. 33:55 - Examples of emails that ask for referrals. 36:55 - Staying in touch via social media. 38:48 - Building and maintaining your online credibility. 40:48 - How to control your online presence. 44:05 - Three tips you can act on right now to get more referrals. 49:16 - Owen Lindsley shares how OutboundEngine can help real estate pros earn more referrals and build their online reputation. Next Steps Visit OutboundEngine.com to learn more Read articles about Online Marketing and Lead Generation, or explore more Online Marketing and Lead Generation solutions in our Product Directory Watch more webinars
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