Articles

The Online App that Can Take Your Real Estate Marketing to the Next Level
"Whether it's a buyer's guide or a seller's guide, consumers are always wanting to know information in regards to what the process is going to look like and what they can expect," says Florida Realtor Loida Velasquez. Loida uses beautiful, self-designed guides to both educate clients and capture real estate leads. In the video above, Loida shares the app she uses to turn her guides into eye-catching flipbooks that make her stand out from competing agents. Watch to learn how she uses QR codes and lead capture to take her marketing to the next level.
MORE >
Realtor.com Seller's Marketplace Adds Four New Selling Options
Realtor.com announced the expansion of its Seller's Marketplace, adding four new selling options and expanding its reach throughout the U.S. Seller's Marketplace presents homeowners with information about more selling options than any other real estate search site, allowing them to compare information and choose the option that works best for them. Seller's Marketplace has grown traffic by more than 300% year-over-year for Q3 while providing highly qualified leads to our industry partners and agents. In addition to the five seller offerings already available from companies such as EasyKnock, HomeGo (New Western Company), Knock and WeBuyHouses.com, as well as listing with an agent, homeowners can now view selling options from Flyhomes, Orchard, Reali and Swift Homes. With just a few clicks, homeowners can see which of these are available in their area and compare estimates for sale price, timeline, and more with no upfront cost or commitment. "Since launching in 2020, Seller's Marketplace has had tremendous momentum and we're proud to add more great selling options to help homeowners understand all the different ways to sell a home," said Marissa Mierow, vice president of product, Realtor.com. "We want to empower homeowners to take control of their home sale and be able to compare more options than ever before – all in one place." Seller's Marketplace now includes: List on the open market with an agent Buy Now, Sell Later Sell with Ease Sell Now, Move Later Sell in Any Condition In today's competitive housing market, alternative selling and financing solutions have gained popularity as ways to sell a home quickly, compete and win in bidding wars, unlock home equity, and even provide flexibility for tricky circumstances. Realtor.com® is the only national home search site that lets people compare different selling options and empowers them to find the right fit with just a few clicks. Real estate agents also continue to benefit from Seller's Marketplace through many of the solutions offered by Seller's Marketplace providers as well as from referrals from the Realtor.com® network. "Everyone's situation is different and Realtor.com® wants to provide important information and connect homeowners with providers in the financing and selling spaces, so that they can weigh their options and make the best decision for themselves and their families," added Mierow. To learn more, visit realtor.com/sell.
MORE >
10 Ways to Stand Out in a High-Competition Market
MORE >
RPR for New Members: The Complete Beginner Series
Five dates, from May 23 - June 16 If you're a new member of NAR, this webinar series is designed for you! Learn techniques to start building your business. As a REALTOR, you have access to Realtors Property Resource, included in your membership with the National Association of REALTORS. RPR provides data, tools and property reports that can help you "wow" your clients and close more deals. With RPR you have access to: Local public record data and MLS data in one database. Neighborhood information, school data, walkability and livability scores. Residential and commercial real estate tools to identify, locate and price properties as well as prospect for new clients. And remember, RPR is already included in your dues to NAR. So there are no extra costs or fees. All it takes is just a little bit of time to help you learn how to navigate and integrate RPR into your business practices. Register now!
MORE >
Show More Articles >

Products

Brokermint
Brokermint is an "all-in-one" back office platform that handles everything from commission management, transaction management, reports, and more--all with the goal of increasing your firm's operational efficiency. Brokermint solves compliance issues for brokers by offering full transparency, control and approval into every transaction. The solution's transaction management component also provides task checklists, integrated e-signatures, PDF split and merge, cloud-based document storage, and a log of all activity related to that transaction. In addition, Brokermint can integrate with your MLS to automatically pull in transaction data and eliminate double data entry. Brokermint can also handle all of your firm's commission management needs. Brokers can set up commission templates to automate commission tracking and payment processing. The system can manage sliding scale commission structures with a 100 percent cap, pre-split and post-split deductions including outside referrals, and more. In addition, Brokermint offers robust reporting capabilities so brokers can make data-driven decisions about their company. And to make life easier, Brokermint integrates with many popular tools, like Quickbooks, Salesforce, Contactually, Propertybase, LionDesk and more. To learn more about Brokermint, read our product
MORE >
Online Advertising From Homes.com
Your Listing. Your Lead.   Homes.com reaches millions of active buyers and sellers each month.  Share your brand and listings with this engaged
MORE >
Websites by Delta Media Group
Franchise, Brokerage, Team & Sales Associate Websites Choose a simple or sophisticated themed website, or opt to collaborate with our Design Team to create a custom website that showcases your business and incorporates lead-generating features. Features: AVM For Seller Leads INRIX Drive Time Search Metro-Line Search Custom Boundary Creation For Hyperlocal Community Search Dynamically Created Subdivision & School District Results Commercial Websites  Luxury Websites Built-In Mortgage Calculations & Mortgage Lead System Market Demographic & Trending Data Fastest Updating Listing Data in Industry (Updates on average 2-5 minutes) Live Chat Plug-Ins Squeeze Page & Lead Generation Tools  Progressive Web App / Push Notification  AMP
MORE >
Homesnap
Homesnap is the top-rated real estate app in the App Store. Find out why millions of people are using the app that was built for agents and is loved by homebuyers. FOR REAL ESTATE AGENTS Run your business from anywhere Verified agents using Homesnap Pro enjoy features that put the MLS into their phones and help them stay connected with colleagues and clients while on the go, including complete confidential listing information, Rapid CMAs, in-app messaging, Homesnap's Agent Safety Timer, and much more. Be the first to know Custom news feeds and notifications keep you informed in real time. Homesnap's customized news feed is generated from your browsing history and preferred zip codes. That means you'll never miss new listings, price changes or any other relevant market activity. Plus, you can set alerts to be notified of price changes for your favorite
MORE >
Show More Products >

Industry News

HomeActions eRelationship Platform Integrates with ATTOM's Enhanced Navigator 3.0
Subscribers to HomeActions enable deep data dive into 155 million street addresses GREEN COVE SPRINGS, Fla., May 11, 2022 -- HomeActions, a leading email marketing platform in the real estate space, has tapped ATTOM, a leading curator for nationwide real estate data, for its enhanced Navigator 3.0 solution offering best-in-class neighborhood demographics, home/market data and other local amenities for its users. Albert Clark, HomeActions president, commented, "We strive to get our subscribers as hyper-local as possible. For the past few years, we have been integrated with ATTOM's Address Report. The new Navigator 3.0 service will help us get and keep our subscribing agents top of mind with their clients and prospects." HomeActions excels at building allegiances with the agents' spheres of influence. The powerful HomeActions e-newsletter widget covers: Neighborhood Demographics School Information Compare Communities Housing Snapshot Cost of Living Comparisons Home Sales Trending Home Sales Transactions Home Value Estimator Neighborhood Amenities The service encompasses these types of data for 155 million residential addresses. Clark added, "The new service supports HomeActions' mantra: 'content drives the conversation.' When a report is requested, alerts are sent to the agents so they can follow up quickly and get the conversation going. This data is very predictive." A live report for a random address can be found here. To request a report on your own address or another, click here. To see an Engagement Alert after a report gets delivered, click here. About HomeActions HomeActions provides custom-branded digital and print marketing solutions complete with professionally written articles for real estate professionals. HomeActions first builds a new database from all of an agent's sources such as email, MLS, CRM, iCloud, Zillow Leads and more. Once entered, email addresses become exclusive to the agent. About ATTOM ATTOM provides premium property data to power products that improve transparency, innovation, efficiency and disruption in a data-driven economy.
MORE >
Zillow 3D Home tours now are automatically shared to Redfin
MORE >
Redfin Reports More Sellers Dropping Their Prices, But Buyers Find Little Relief
Homebuying is as competitive and costly as ever as soaring mortgage rates make the market less inviting for many would-be sellers SEATTLE -- The share of home sellers who dropped their asking price shot up to a six-month-high of 15% for the four weeks ending May 1, according to a new report from Redfin, the technology-powered real estate brokerage. That's up from 9% a year earlier, and represents the largest annual gain on record in Redfin's weekly housing data back through 2015 For homebuyers, the typical monthly mortgage payment skyrocketed a record 42% to a new high during the same period. Although a growing share of sellers are responding to the palpable drop in homebuyer demand by lowering their prices, sellers remain far outnumbered by buyers, so the typical home flies off the market at the fastest pace on record and for more than its asking price. "Homebuyers continue to be squeezed in nearly every way possible, which is causing some to take a step back from the market," said Redfin Chief Economist Daryl Fairweather. "Unfortunately for buyers hoping to find a deal as competition cools, sellers are pulling back even faster, which is keeping the market deep in seller's territory. So even though price drops are becoming more common, most homes are still selling above asking price and in record time." Leading indicators of homebuying activity: Fewer people searched for "homes for sale" on Google—searches during the week ending April 30 were down 7% from a year earlier. The seasonally-adjusted Redfin Homebuyer Demand Index—a measure of requests for home tours and other home-buying services from Redfin agents—was down 1% year over year during the week ending May 1. It dropped 10% in the past four weeks, compared with a 1% decrease during the same period a year earlier. Touring activity from the first week of January through May 1 was 24 percentage points behind the same period in 2021, according to home tour technology company ShowingTime. Mortgage purchase applications were down 11% from a year earlier, while the seasonally-adjusted index increased 4% week over week during the week ending April 29. For the week ending May 5, 30-year mortgage rates increased to 5.27%—the highest level since August 2009. Key housing market takeaways for 400+ U.S. metro areas: Unless otherwise noted, this data covers the four-week period ending May 1. Redfin's weekly housing market data goes back through 2015. The median home sale price was up 17% year over year—the biggest increase since August—to a record $396,125. The median asking price of newly listed homes increased 16% year over year to $408,458, a new all-time high. The monthly mortgage payment on the median asking price home rose to a record high of $2,404 at the current 5.27% mortgage rate. This was up 42%—an all-time high—from $1,688 a year earlier, when mortgage rates were 2.96%. Pending home sales were down 4% year over year, the largest decrease since mid-February. New listings of homes for sale were down 6% from a year earlier, and have been down from 2021 since mid-March. Active listings (the number of homes listed for sale at any point during the period) fell 18% year over year. 56% of homes that went under contract had an accepted offer within the first two weeks on the market, up from 54% a year earlier, down less than a percentage point from the record high during the four-week period ending March 27. 42% of homes that went under contract had an accepted offer within one week of hitting the market, up from 41% a year earlier, down less than a percentage point from the record high during the four-week period ending March 27. Homes that sold were on the market for a record-low median of 15.5 days, down from 21.2 days a year earlier. A record 56% of homes sold above list price, up from 47% a year earlier. On average, 3.7% of homes for sale each week had a price drop. Overall, 14.9% dropped their price in the past four weeks, up from 11.2% a month earlier and 9.1% a year ago. This was the highest share since mid-November. The average sale-to-list price ratio, which measures how close homes are selling to their asking prices, rose to an all-time high of 102.8%. In other words, the average home sold for 2.8% above its asking price. This was up from 101% a year earlier. To view the full report, including charts and methodology, please click here. About Redfin Redfin is a technology-powered real estate company. We help people find a place to live with brokerage, instant home-buying (iBuying), rentals, lending, title insurance, and renovations services. We sell homes for more money and charge half the fee. We also run the country's #1 real-estate brokerage site. Our home-buying customers see homes first with on-demand tours, and our lending and title services help them close quickly. Customers selling a home can take an instant cash offer from Redfin or have our renovations crew fix up their home to sell for top dollar. Our rentals business empowers millions nationwide to find apartments and houses for rent. Since launching in 2006, we've saved customers more than $1 billion in commissions. We serve more than 100 markets across the U.S. and Canada and employ over 6,000 people.
MORE >
'HomeJab Curve' shows real estate remains seasonal, despite tight inventory and the impact of COVID-19
MORE >
Show More Industry News >

Companies

Homesnap
      Founded in 2008 and based in Washington DC, Homesnap is a trusted real estate search platform for people to explore homes and search MLS real estate listings -- online or from a mobile phone. Using the Homesnap app (available for iPhone, iPad and Android devices) you can snap a photo of any home, nationwide, to find out all about it. For listed homes, you may be able to see interior photos too! When you’re ready to buy or sell real estate, you can contact a real estate agent within Homesnap to schedule a showing or list your home in the MLS. Homesnap is powered by a specialized homes database that combines hundreds of disparate sources of data. Our data feeds include: over 40 MLS real estate databases, property tax records, census data, geographic boundaries, property polygons, school information, mortgage rates and
MORE >
eMerge
Who is eMerge designed for?The eMerge email marketing platform is designed for any business, brandor individual looking to create, manage & track email marketing initiatives.eMerge real estate campaigns provide brokers, agents & teams a helping hand each month withconsumer engagement, agent recruitment & retention, and lead nurturing &
MORE >
Realtyna
Realtyna® Inc. is a Web Development company that was established in 2007. We are fully focused on Real Estate web applications and solutions. Our mission statement: “To be recognized and trusted in the Real Estate industry as a top-notch technology provider, by developing the most advanced and cost-effective Real Estate applications and services.” Some Facts About Realtyna®: Realtyna® is a well-known player in Real Estate Online Solutions More than 10 Million Lines Of Code: ONLY for Real Estate Web Applications Realtyna® has the most flexible, scalable and feature-rich applications in the market Useful add-ons for bringing brilliant functionality to your website More than 150,000 clients/users (As of Feb. 2016) Excellent Client Satisfaction Rate – Proven Track Record Owned Owned license model offered for a one time payment Lifetime Updates Host it on your server or Realtyna’s®….The choice is yours! Complimentary Installation of products Free support coverage for one year with an optional support
MORE >
CRS Data (Courthouse Retrieval System)
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided a wealth of accurate and reliable property data. Our MLS Tax Suite provides customizable and comprehensive access to property records, prospecting tools, neighborhood comparables and extensive mapping layers. We constantly improve our MLS Tax Suite based on user feedback - and then deliver with personable customer
MORE >
Show More Companies >

Webinars

Social Media Essentials: Secrets to Thriving in a Low Inventory Market
In a low inventory market, real estate agents need to do a little something extra to stand out from the competition. Fortunately, that something doesn't have to be too stressful to execute. In fact, when it comes to marketing, it's most important that agents be consistent. But consistent at what? In a recent webinar, guest speakers Dylan Handy and Tom Bauman outlined a systematic approach to marketing your real estate business on social media and online. Watch the recording below to find out everything from what to post, to gaining a following, and beyond: Webinar Guests Tom Bauman, Business Development Consultant, Elm Street Technology ‍Dylan Handy, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Tom Bauman introduces the topic and fellow panelist Dylan Handy. 5:32 - The top seven marketing platforms that agents don't fully utilize. 7:43 - Why blogging is so important for SEO, what agents can blog about, and guidelines. 16:50 - Marketing on Facebook: what to post, how to gain a following, boosted posts vs. ads, and more. 33:48 - How to use LinkedIn to reach out to professionals. 37:22 - How using Twitter helps you reach Millennial real estate consumers. 40:19 - How to leverage YouTube for real estate marketing. 43:57 - What to post on Instagram, how to set up a business account, using Stories, and more. 46:27 - Why your real estate website should act as the hub for all your online marketing activity. 51:49 - A look at paid traffic sources like Google Ads and Facebook Ads. 56:21 - Is online/social media marketing essential for real estate businesses? 57:53 - How Elevate's all-in-one solution can help agents market across multiple online channels. Next Steps Visit tryelevate.com to learn more Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
MORE >
WATCH: Market Like a Social Pro in 2022
When it comes to real estate marketing, it's not about what you know or who you know, but who knows you. That's what we discovered in a recent webinar about upping your online marketing game in 2022. Presented in a fun, fast-paced class format by two social media educators, webinar attendees learned all about: The top platforms that agents are under-using How to use those platforms to bring in leads What to post How to cross-promote across all your platforms And so much more! Watch the webinar recording below to learn how to take your online marketing strategy to the next level in 2022: Webinar Guests ‍Stephanie Alfonso, Business Development Consultant, Elm Street Technology ‍Dylan Handy, Business Development Consultant, Elm Street Technology Video Timeline 0:00 - Stephanie Alfonso introduces the topic and fellow panelist Dylan Handy. 3:21 - Stephanie on what Elm Street Technology is and what the company offers. 3:58 - Dylan talks about a new class that Elm Street is offering, "Getting Social with Dylan." 6:05 - The two sides of lead generation traffic: free and paid. 7:15 - What are your weaknesses in social media? Your business strengths? 9:18 - The top seven platforms that real estate agents don't fully utilize in their online marketing strategy. 10:20 - How to use blogging to boost your SEO and generate leads. 12:39 - What should you blog about? 16:31 - Blogging guidelines for success. 19:39 - The ins and outs of marketing on Facebook, including what to post. 29:00 - What is an optimized Facebook post? 31:05 - Facebook ads vs. Facebook boosted posts. 35:00 - Promoting your business on Instagram. 37:49 - Promoting your business on LinkedIn. 39:36 - Leveraging Twitter for online marketing. 42:25 - How to leverage YouTube in your marketing strategy. 44:48 - The importance of real estate websites to SEO and lead generation. 47:26 - Why online marketing starts with blogs and integration. 48:40 - What to say about your marketing strategy at your next listing appointment. 49:36 - The two major paid lead generation sources. 52:20 - All about PPC ads, or paid search ads. 53:48 - Zillow/Realtor.com ads versus PPC and social media ads. 55:07 - The importance of systems and processes to handle incoming leads. 55:35 - The secret to successful social media and online lead generation. 57:56 - How Elevate can help real estate agents with their online marketing. 1:04:42 - An exclusive discount on Elevate for RE Technology subscribers. 1:15:55 - Who to contact to learn more about Elevate or to sign up. Next Steps Visit tryelevate.com to learn more Email Dylan or Stephanie for more information Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
MORE >
WATCH: Turning Your Database into a DataBANK
In 2014, Greg Dallaire decided that it was "time that we invest in a Ferrari instead of driving a Chevy." The broker/owner of Dallaire Realty wasn't talking about automobiles, however, but on upgrading his team's technology to take their business to the next level. That's when his team started transforming their database into a "databank." In a recent webinar, Greg shared the techniques he uses to maximize the value of his database. He touched on everything from leveraging analytics to gauge a lead's interest levels, his past client outreach strategy, and how regular, in-person events make a difference to his brokerage. He also shared how investing in a high level CRM—BoomTown, in his case—made all the difference to his team's success, and he showed us exactly how he uses it. Watch the webinar recording below to learn how a top real estate practitioner is using technology across his team of 12 people to absolutely kill it in their local market. Webinar Guests Greg Dallaire, Broker/Owner, Dallaire Realty Moderator: Victor Lund, CEO, RE Technology Video Timeline 0:00 - Moderator Victor Lund introduces the topic and panelist. 1:00 - Greg Dallaire on growing his brokerage and the technology he uses. 7:25 - Why a successful real estate team is about more than "body count." Greg discusses the longevity of his team members and how he supports their growth. 11:55 - Proof of success: Greg shares his team's sales numbers over the past eight years. 17:57 - Nurturing your database, including past clients, is crucial for a healthy sales pipeline. 19:36 - The details of how Greg leverages past clients and reaches out to them using his CRM, BoomTown. 30:42 - How Dallaire Realty leverages events in his business. 40:13 - How Greg leverages Seller eAlerts, which are like a mini CMA, to get clients to return to his website regularly—rather than going to Zillow, realtor.com, etc. 47:47 - Using predictive analytics with closed clients. 49:38 - Greg recommends a book, Ninja Selling, as a boon to his business. 50:30 - Q&A segment. Next Steps To learn more about BoomTown, watch this product tour Read articles about CRM, or explore more CRM solutions in our Product Directory Watch more webinars Register for our next webinar, Market Like a Social Pro in 2022
MORE >
Let the Showings Begin: An Exclusive Pre-Launch Look at Homesnap Showings
It's almost here! Homesnap is on the verge of releasing its showing management platform, Homesnap Showings, and RE Technology got an exclusive look at the new product. Homesnap Showings is a free component of Homesnap Pro and will be available to Homesnap Pro users at no additional charge. Currently, the product is available in two test markets, and Homesnap expects over 50 MLS integrations by the end of the year. In a recent webinar, we got a first look at Homesnap Showings. Watch the recording below to see a demo of Showings on desktop, mobile, and via MLS integration. Webinar Guests Lou Mintzer, SVP Product Development, Homesnap Lynn Mathysse, Director Product Management, Homesnap Alli Varnes, Product Manager, Homesnap Moderator: Victor Lund, CEO, RE Technology Video Timeline 0:00 - Moderator Victor Lund introduces the topic and panelists. 2:15 - Lou Mintzer introduces Homesnap and its partner, the Broker Public Portal. 6:21 - Homesnap Showings is a free component of Homesnap Pro. 9:07 - Lou begins a live demo of Homesnap Showings. 12:12 - How to configure a showing. 16:15 - What Smart Notifications are and how they work. 21:00 - Lynn Mathysse continues the demo by showing how to set up a showing on mobile. 23:49 - What in-app messaging looks like for different user roles within the app. 25:16 - Creating multi-stop showing itineraries. 34:00 - What a Showing Activity Report looks like from the listing agent's side. 39:21 - Alli Varnes demonstrates two MLS integrations. 45:42 - Question and answer segment. Next Steps To learn more about Homesnap, visit Homesnap.com MLS executives can reach out to [email protected] to learn more Read articles about Showing solutions, or explore more Showing solutions in our Product Directory Watch more webinars
MORE >
WATCH: Looking for Listings? Learn the Secrets of Legendary Lead Generation in 90 Minutes
It's a seller's market and real estate agents across the country are looking for ways to find more seller leads. To help you get a jump-start on your lead gen strategy, we recently hosted a webinar with two top real estate trainers on how to generate more seller leads and position yourself in today's competitive market. Watch the webinar recording below to learn more about: Organic leads - Social media and SEO Paid leads - Interruption and search-based marketing How to win the listing - What to bring to the listing presentation And more! Webinar Guests ‍Stephanie Alfonso, Business Development Consultant at Elevate ‍Dylan Handy, Business Development Consultant at Elevate Video Timeline 0:00 - Stephanie Alfonso introduces the topic and fellow panelist Dylan Handy. 7:38 - Why lead generation starts with an online presence. 8:26 - Dylan shares seller statistics. 9:58 - The importance of real estate websites in lead generation. 14:18 - Building SEO with blogs integrated into your website. 22:28 - The benefits of social media in lead generation. 43:00 - How to leverage YouTube for your business. 47:28 - Using paid traffic for lead generation. 48:23 - Difference between Google Ads vs. Facebook Ads. 50:43 - What a PPC (pay-per-click) ad campaign looks like. 51:31 - Seller lead keywords to use in your ad campaigns. 51:57 - How to leverage a lead capture landing page. 54:06 - Interruption-based marketing. 58:22 - How to nurture leads with email campaigns. 1:00:27 - Using direct mail to target seller leads at home. 1:03:58 - How to turn leads into clients with your listing presentation. 1:05:55 - What to say on your next listing appointment. 1:07:25 - Recap. 1:10:00 - Learn more about what the Elevate platform has to offer real estate agents. Next Steps Visit tryelevate.com to learn more. Email Dylan or Stephanie for more information. Read articles about Online Marketing and Social Media, or explore more Online Marketing solutions in our Product Directory Watch more webinars
MORE >
Show More Webinars >