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Making the Connection with Online Consumers
Monday, July 22, 2019 at 10:00 AM PDT Ninety-five percent of home buyers start their search online. These buyers are more informed and have higher expectations than ever. Learn the keys to quality connection and start building relationships sooner. This session will cover: Understand the expectations of online consumers Honing a meaningful response Crush it with your digital presence Leverage mobile for on-the-go Register now!
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Friday Freebie: Take a 5-Minute Survey on Listing Strategy, Get Rewards
How's your brand recognition in the area you serve? Do consumers think of you first when they think of real estate? Whether you're a branding superstar or a rookie, realtor.com wants to hear from you via a short survey— and, bonus, they want to give you a bunch of cool, free things in exchange for your time. Read on to learn how you can participate and claim your free goodies.
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Wanted: Your Ideas on Branding and Winning Listings in a Changing Market
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Email Marketing Dos and Don'ts
Studies show that Americans check their email up to 15 times per day, making email one of the most effective marketing channels for staying top-of-mind with existing clients and for reaching new clients. It's important to remember, however, that with a large number of emails hitting inboxes each day, the quality and usefulness of your emails will determine whether it's clicked on and read or sent directly to the spam folder. Here are some important dos and don'ts for creating emails that get read and remembered.
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Facebook Marketing Best Practices
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Friday Freebie: Holiday Weekend Freedom Edition
A Friday Freebie that talks about freedom? That's a lot of "free" mentions--and for good reason. Not only is this week's Friday Freebie free to try--as in no cost, gratis--its primary benefit is to free up your time so that you can earn more money and convert more leads. Ready to find out more? Read on to unveil this week's offer.
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3 Outside-the-Box Marketing Strategies that Worked
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Real Estate Video Marketing Using Just Your Phone
Real estate videos for marketing don't have to be complicated and they don't have to be fancy. You can make marketing videos marketing using just your phone--and the video will still get lots of views and engagement. One of my favorite videos to use for real estate marketing is what we call a "Walk Through" video. Like the name implies, the video is simply walking and talking about the home or a specific feature in the home.
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WATCH: Growing Your Brand with a Real Estate CRM
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Building Your Brand and Referral Business with Ad Retargeting
Digital advertising and retargeting have become an increasingly popular tool for businesses to ensure they get their product/services in front of the right people at the right time. If you've ever checked out a pair of shoes while online shopping, you may have noticed that ads for those shoes have suddenly started following you to other websites. Lisa Fettner of ReferralExchange recently interviewed Chris Leithe, VP of Sales and Customer Success at Adwerx, to discuss how agents can use retargeting to build their brand and business. Below are tips from Chris on how you can use ad retargeting to boost your brand and reach the homebuyers and sellers you want to work with.
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Listing Tips and Strategies to Stand Out and Sell More Homes
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WATCH: Win Over Sellers and Close More Listings with This Tech Tool
From wowing sellers during listing presentations, to increasing sight-unseen offers, to increasing your speed to market, there's a marketing technology that can turbocharge essential aspects of your business. We're talking about 3D virtual tours--and during a recent webinar, we took an exhaustive look at all they have to offer. We were joined by representatives from Amy Kite Realty, who gave us first-hand insight into how their business is winning new clients and closing deals faster, thanks to Matterport. If you missed the webinar, no worries. We recorded it for you! Check out the video (and our notes) below:
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Get Ready for the Summer Selling Season with These Real Estate Marketing Ideas
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How to Automate a Google Sheets Lead Capture Form
One of the questions we often receive is how to automate lead capture using RPR reports. Essentially, how can an agent create a process that uses an RPR report to generate leads? Although RPR doesn't have a system to do this out of the box, with a little creativity, it's possible with Google Forms, your own Gmail and Zapier (yes, the free plan). This article will walk users through the step-by-step of creating a report, building a form with Google, and automating the follow-up with Zapier and Gmail. There will be a manual step of copying the report URL to Zapier, but the report can be used for multiple submissions. Let us explain…
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How to Work Your Way into the Plans of Potential Sellers
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Marketing to Millennials
(Or, more aptly titled: Millennials Are People Too) Ah, Millennials. The generation people love to hate on. If we turned marketing conferences and publications into drinking games, Millennial would be the word that was sure to finish us off. Millennials are the generation born between 1981 and 1995-ish (depending on who you ask, these parameters change slightly). They are currently between 24 and 38 years of age, and they are the largest generation on the planet. By 2025, they will make up the majority of the workforce in North America. Millennials are the most racially and ethnically diverse generation—ever. While the number of Baby Boomers grew due to a high number of births post-WWII (hence the name Baby Boomers), Millennial growth has largely been a result of immigration. Fourteen percent of Millennials are first generation, and have strong ties to their roots. Overall, Millennials get a bad rap in the media. Often labeled as entitled, lazy, and unfocused, they have been commonly scoffed at as the "young'uns." But this is the most self-expressive, diverse, and connected generation we've ever seen. They have grown up with unprecedented access to the Internet, real-time data, on-demand communication, and far-reaching crowdsourcing abilities. And despite their high student loan debt, they also make up 45% of mortgages in the US in 2018, and are estimated to be at their peak of homebuying in 2020. That's right, Millennials are buying homes. Lots of them. People under the age of 36 make up more than half of the homebuyers in North America currently. So, what do we know about their expectations of Realtors? Of particular interest is what does that mean for us and the way we market to them? Let's look at three key reminders when it comes to marketing to this generation. You have to be available According to a recent NAR survey, 92% of Millennials use a Realtor to buy or sell, which makes them more likely to use an agent than any other generation. And when using a Realtor, they are more likely to keep in touch, communicate more frequently, and recommend their Realtor to others. This is the upside of expressive, well-connected crowd sourcers! The key is to recognize that Millennials are people too. But they are people with high expectations regarding communication. They are always available, so they expect you will be as well. And not always in the traditional sense. They are more likely to text you or use social media messaging than to phone you or use voicemail, so you will need to adjust your calls to action accordingly. You have to be easy to find Google tells us that the average buyer or seller searches for up to 90 days before contacting an agent. And they aren't searching like the generations before them. Millennials are driving the mobile vs. desktop trend, and newsflash – desktops aren't winning. Just four years ago, NAR found that 50% of homebuyers found their future purchase via mobile device. Those numbers are now at least 10 points higher. Search is not only becoming more mobile, it's becoming more diverse. Your Millennial clients are as likely to find you on social media or via sites like Yelp as they are to find you via your website – if not more. You need to diversify your presence to keep up. You have to give them what they want For a generation that has always had the Internet at their fingertips – data is low hanging fruit. What they want is an immersive and engaging experience, as well as the explanation as to why it matters to them. This generation grew up on video games and YouTube, so it's no surprise that they expect interactive digital marketing like 3D virtual tours, floor plans, room measurements, and professional photography. It's not enough to tell them something, we need to find ways to show them what it would be like to live there. You have to adapt more quickly For Millennials, change is normal. The number of tech changes in the past 20 years have been massive, swift, and life-changing. This generation laughs at the idea of faxing something and asks questions like, "Can't we just e-transfer the deposit to you?" Learning to adapt our messaging and communication methods faster and more seamlessly will be key to serving these veterans of change. Millennials aren't the enemy – they are the future. Their desire for expertise instead of just information will push the entire industry forward and upward. We each have a huge opportunity to grow our business by embracing Millennials and adapting our marketing strategies to meet their needs. (Besides, we'll be on our way to shining the spotlight at an entirely new generation of young'uns soon… Gen Z is coming!) Brought to you by Sara Penny, Communications and Marketing Manager at Planitar Inc. the makers of iGUIDE®. Follow the link for more information on how iGUIDE provides all the property dimensions and listing details that your clients demand.    
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Generating Leads on a Budget
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7 Outrageous Real Estate Marketing Ideas that Actually Worked
Using the right real estate marketing tools and tactics can give you an edge over the competition, but what do you do if you really want to stand out in a unique, unexpected way? If you truly want to stand out from the average real estate business, sometimes you need to take a leap of marketing faith. Agents who are willing to go outside the norm, try something ambitious, and risk looking silly in the process can make massive marketing gains with creative, quirky tactics that other agents aren't willing to try. Grab some outside-the-box marketing inspiration with our look at seven outrageous real estate marketing ideas...t hat actually worked!
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How to Market to Expireds the Right Way
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12 Tips for Gaining Client Attention with Google Ads
Google Ads is a proven marketing tool. Real estate agents are using its reach to bring in quality leads that have the potential to become customers. Understanding how to customize this highly targeted advertising approach is key. Use these 12 tips to get the most out of Google Ads.
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You Won the Listing! Now Create a Winning Marketing Strategy
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Real Estate Marketing Trends that Need to Die in 2019
It's not hard to find real estate marketing advice online--but proven, high-quality marketing tips are a different story. Too often, agents simply go along with the crowd, embracing the latest "hot" marketing trend, even if it's not actually delivering great ROI. Worst of all, some of these marketing trends can actively hurt your chances of landing new clients or getting a home sold. If your marketing tactics don't inspire confidence, then how can you expect buyers to be confident in your ability to close the deal? Make the most of your real estate marketing investment by avoiding these real estate trends that need to die in 2019.
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5 Ways to Revive Stale Real Estate Listings
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Spring Is the Season to Prime the Summer Real Estate Buyer Pump
When is the best time of year to sell a home, as that's usually when real estate buyers must be better shoppers and negotiators? ATTOM Data Solutions collected home sales data from 2011 through 2017 and found that May and June were consistently the months when seller premiums were highest. The seller premium is the price at which a home sells above estimated market value. May averaged 5.9 percent, and June averaged 5.8 percent for seller premiums. They were the only two months with seller premiums over 4.2 percent. That 4.2 percent was the third best, and it was for August. All other months were under 4 percent.
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How to Turn Online Leads into Commissions in 3 Easy Steps
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What to Look for When Buying Online Marketing and Lead Generation Tools
There are three flavors of online marketing and lead generation solutions: some that work great, some that are okay, and those that over promise and under deliver. Doing your research will not only help you sort between the good and the bad, but also enable you to understand which solutions are matched up well to your personality. Begin your research by talking to your broker and/or franchise, and MLS and/or association of REALTORS. Nobody wants to help you sell more real estate than your broker who lives off of a portion of your commission. Brokers are highly focused on helping you by offering effective tools and providing training and support to make sure that you know how to use them. Your MLS and association are also great places to start. Like your broker, they have your best interest at heart. One of the drawbacks to tools offered by your brokerage or MLS is that they offer them to all agents in your office or market area. You can find yourself using a tool that is used by everyone in your area, which may undermine your ability to create an online marketing and lead generation plan that differentiates you. Look at the methods used by top producing agents and teams in your area. Again, these are likely to be tools that have a proven track record of being effective. Another great tactic is to look outside of your area to see what top producers are doing. Look at the Real Trends top 1000 list to find successful agents and go online and search for homes in their area like a consumer would. Test the experience. Moreover, feel free to call them. Read RE Technology every day. We are constantly highlighting stories of solutions that work in the industry. Pay close attention to our Webinar section. We are constantly hosting online meetings that allow you to learn about new tactics and trends. And do not forget to attend industry conferences. These offer a great way to learn and talk to vendors and fellow agents to discover opportunities to make the right choices. Want to learn more about online marketing and lead generation? Download our latest Success Guide today!    
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11 Reasons Why Agents Can't Ignore Virtual Walkthrough Marketing Strategy
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Trends in Online Marketing and Lead Generation
Online marketing and lead generation is a constantly evolving science. In the early days of the internet, simply putting a property online with text was a big chore that required agents (or their development partners) to have HTML programming skills. The next big evolution happened around 1999 when the industry launched the first Internet Display program called IDX. This allowed agents and brokers to publish all of the listings from the multiple listing service on their websites and enable consumers to search. This was quickly followed by the emergence of national property advertising portals like Realtor.com, MSN, Yahoo! and others. IDX and listing portals delivered a great savings to the real estate industry, which was focused on newspaper and magazine advertising at the time. It was not uncommon for listing agents or brokerages to spend between as little as $300 or well over $1,500 in the marketing of a property. Online home search grew in popularity among homebuyers as access to internet connected computers grew. The next huge growth in this category came along with the consumer adoption of internet connected mobile phones and tablets. Today, more than 50 percent of all property searches happens on a mobile device. Nearly concurrent with the adoption of mobile, popular social media sites have became conduits for accessing real estate information including Facebook, LinkedIn, Twitter, and now Instagram and Snapchat. The options consumers have today for looking at property is almost absurd. There are millions of agent websites, hundreds of thousands of brokerage websites, and hundreds of property portals. The abundance of these options has created some interesting consolidation. It is estimated that the top 10 real estate portals in America are visited more than 500 million times a month. Given that there are only about 5.5 million transactions a year in America, it makes you wonder what all of those people are doing. Agents and brokerages are recognizing that digital marketing and advertising is changing from "spray and pray" to highly focused and localized marketing. To accomplish this, solutions have emerged that support real estate marketers with geotargeting to a particular house, neighborhood, polygon, or Zip Code. Within those geographies, real estate marketers can tune their marketing for attributes like age, renter vs. homeowner, or any number of filters that narrow the audience. Another major development is the connection between customer management solutions and online marketing. There is an appreciation that one goal of online marketing is to help build a database of potential customers. This famous sales strategy of collecting contacts and staying in touch was famously dramatized in The Wolf of Wall Street where Leonardo DiCaprio encourages his sales team to stay in touch with the customer until they buy or die. Some research has emerged that provides some good guidelines for real estate agents who hope to develop a digital marketing farm. A good target is to focus your efforts on a group of 2,000 to 2,500 households. With a steady focus of targeted digital marketing, agents should be able to develop a sales funnel that will yield about two trades a month. The important ingredient to developing this volume of units from this number of transactions is the frequency and quality of your marketing and lead conversion efforts. Always remember that digital marketing only works if you respond inside of five minutes to an inquiry—or ideally inside of one minute. Consumers expect you to be ready to serve them right away. Want to learn more about online marketing and lead generation? Download our latest Success Guide today!    
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Why Size Matters When Marketing a House
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 2)
Welcome to part two of our two-series blog on how to stand out from your competitors in real estate! In today's blog, we dive deeper and show you how to become dominant in the competitive real estate market. Part one of this series mentioned three key points that include: being active on social media, creating your own agent website, and staying connected to your clients and leads through e-newsletters. This blog post will focus on how to elevate your real estate brand and enable you to stand out from your competitors.
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Marketing Tip: Pay More Attention to Gen Xers
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6 Must-Haves for Your Multichannel Real Estate Marketing Plan
Agents, we have a quick real estate marketing quiz for you. Here goes: Should your digital marketing plan start and end with a Facebook profile? Is it smart to put all your metaphorical eggs in your website's "basket"? Is it fine to keep things "old school" and just resist a digital marketing plan altogether? Answers: no, no, and no way! These days, you know your prospects are using all kinds of channels to get their information, so having a multi-channel marketing strategy is an absolute must. Here are some tips for staying top-of-mind across channels:
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 1)
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6 Surefire Ways to Get Top Dollar for Your Seller
Despite what we may feel about the groundhog and his predictions on spring weather, there is no doubt that the spring market is here. Agents are already seeing signs of increased inventory and eager buyers in many markets. While the days of pricing wars and houses being sold pre-list may be a thing of the past in your market--in others, they are back in full force. No matter what the season or the state of your local market, getting the most for your seller requires deft research, knowledge, and marketing. Nail down these six ways to leverage your resources and expertise to get top dollar for your seller.
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How to Create and Effectively Use Email Lists to Grow Your Business
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The Dos and Don'ts of Content Marketing in Real Estate
"Content marketing" is a buzzy term, but it's basically what it sounds like: You create content of value (photos, blog posts, videos) as part of your real estate marketing plan. Different from — though complementary to — the ads you place with just your name and photo, content marketing pieces don't feel like marketing. They give buyers and sellers a sense of your expertise, while also building brand awareness and trust.
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How Realtors Can Stay Relevant in 2019
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Why Is Home Buying Emotional? It Should Be Logical Too!
Moving is listed as one of the top three most stressful life events. As one of the largest financial transactions in life, it can be hard to remove the emotion from the transaction. Neuroscientists have determined that emotions such as love, vanity, and pride can play a central role in this entire process. The way we feel can help determine what decision we make and why. Part of the role of a Realtor is to help your clients navigate the big emotions that come along with buying or selling, whether it be love or hate. While emotions will always play a part, rational decisions must also factor in. Realtors work hard to balance both the emotional and rational thought processes. We know that when making rational decisions, we often consider things like profit, security, and health. Rational purchases require extensive research based on concrete information like property dimensions, home inspections, and pre-qualification that can help to manage and mitigate emotional responses. In 2017, NAR did a survey of homebuyers and sellers to determine which features they found most helpful when doing real estate research. This survey gives us insight into the areas where emotion and rationale meet. Further, it gives insight into the tools that may help your clients focus on the rational side of the transaction. Source: http://goiguide.com/iguide-showcase Photography Photos continue to be the most useful and requested items during a home search. The importance of quality, professional photos can't be understated. Often these will be the buyer's true first impression and determine whether they will request an in-person showing. While photos can evoke emotion, they can also assist buyers with quickly eliminating spaces that don't work for them. Floor Plans One of the most underutilized real estate marketing features of all, properties with floor plans, see an increase in click-throughs by 52 percent. They're a true differentiator in the industry and make your listings stand out from the crowd by supplying new and interesting information in an easily understandable format. When a floor plan is included in a listing, it helps potential buyers to better visualize the layout of the house, especially if it is interactive. Property Details While floor plans are the best tool for emotionally moving into the home before ever buying it, they provide a very real and rational value – room dimensions. Room dimensions and overall square footage should be considered in terms of comparing recently sold prices in the market, as well as current comparable listings. Virtual Tours Coming in fourth on the list are virtual tours. While 3D virtual tours are often produced to create an emotional response, they also allow a buyer to judge the utility of the space for their needs. It's not just about how the room looks, it's about how usable the rooms really are. Being able to virtually look out a window, stand in a doorway, or walk down a hallway personalizes the experience in a way that is both emotional and rational. As humans, emotion will always play a role in major purchases. But with the right tools, data, and expertise, you can help your clients base their biggest financial decisions rationally and confidently as well. Brought to you by Sara Penny, Communications and Marketing Manager at Planitar Inc., the makers of iGUIDE, and the iGUIDE® Team. Follow the link for more information on how iGUIDE 3D Virtual Tours can help you save time and connect more with your clients.  
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5 Buzzworthy Real Estate Marketing Trends You Can Use
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Building Your Brand on Instagram? These Tips Can Help!
Real estate statistics consistently show that buyers do their search online. Some put it at 84 percent of Baby Boomers and 94 percent of Millennials using various websites as their primary search for real estate. With these numbers, it's no wonder so many businesses turn to social media apps to build their brand. One popular app to build your brand online is Instagram. If you're unfamiliar with Instagram, it is a social media app that is entirely based around photography. It allows you to share pictures and short videos with people that follow you. The percent of adults using Instagram has grown from 28 percent in 2016 to 35 percent in 2018. Twenty-one percent of Baby Boomers and 34 percent of US millennials use Instagram, and overall, Instagrammers are the social networkers most likely to follow brands. With these statistics in mind, we put together the basics to help you enhance your Instagram game and close your listings faster.
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YouTube Real Estate Marketing: The Ultimate Guide
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Online Advertising Advice: Why Winter Is Your Time to Shine
You might be reading the headline here and scratching your head, but hear us out: When it comes to maximizing the ROI on your online advertising, now is the moment to get the most bang for your buck. Here's why you need to be running real estate ads right now:
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What Today's Buyers Are Looking for Online
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Marketing Ideas for New Real Estate Agents
New agents focus on establishing and building their businesses by adopting tools that help them market to neighborhoods, impress buyers, showcase their professionalism, and nail listing presentations. Here are five tips on how to achieve those goals.
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Marrying Content Marketing with Real Estate
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4 Essential Landing Page Features to Improve and Convert Leads
Nothing drives away a potential customer like an unclear homepage that leaves them digging through various tabs and web pages to find what they need—and that's if they even take the time to browse past the landing page. Make sure your landing page has these key features to improve lead capturing.
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5 Tips for Your First Year as a Real Estate Agent
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5 Easy Ways to Promote Your Business During Your Downtime
Let me ask you a question – what do you like to do in your "free time"? If you are like most people these days, scrolling through Facebook while sitting on the couch probably makes your list. But what if you could enjoy your Facebook time and still promote your business? Sounds like a win-win situation, right? To help you keep your business rolling while still relaxing, we've assembled five ways you can do BOTH (that'll actually benefit your business).
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10 Creative Marketing Ideas for 2019
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Did You Make Your Broker's Naughty or Nice List This Year?
With the year almost over and Christmas almost here, it's time to figure out whether you made your broker's naughty agents list or their nice agents list. Which list you made it on comes down to a few different factors: lead generation, lead follow-up, and marketing. But if you weren't so nice this year, don't worry--now's the perfect time to start practicing for next year!
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[Best of 2018] 93 Leads from a Facebook Post: One Agent's Strategy Revealed
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Pros, Cons, and Best Practices of a 'Guaranteed Sold' Program
A guaranteed sold program, at the end of the day, is a marketing tactic. And for many top producers, it is a highly profitable one. A guaranteed sale is attention-grabbing, providing an immediate sense of security for the seller. At face value, as an agent, it gives you a leg up on the competition. It shows the seller, "Look, I'm so confident that I can sell your house, I'm willing to buy it if I cant." Sounds pretty good, right?
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3 Reasons Real Estate Agents Should Keep Marketing Through Winter
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5 Steps to Developing a Digital Marketing Plan for Real Estate
We talk a lot about the importance of marketing yourself, and we've heard from many agents who want to do it all – but don't exactly know where to start. Hey, we get it! The bottom line is, your potential clients are almost always starting their search online, so you need to be there. We know your time and marketing budget are both limited, and we don't want you to waste either one. These steps will help you prioritize and build your digital marketing plan:
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5 Real Estate Marketing Ideas Cooked to Thanksgiving Perfection
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Last-minute Ad Blitz for Open House Nets 200+ Leads
Are open houses useful? That depends on what you mean by 'useful.' If you mean attracting the eventual buyer of a home, that's debatable. But if you mean, Are open houses useful for filling my sales funnel? then yes, absolutely. That's what Steve Ford, a Keller Williams agent, discovered when he was assigned to hold an open house for another agent's property at the last minute. With just 24 hours before the event, Ford had to think fast in order to generate interest—and ensure that anyone showed up at all. He turned to the Open House Toolkit from Listings-to-Leads, which lets agents quickly market their open house with Facebook ads, landing pages, single property websites, and more. Ford ran the ad below for the 24-hour period leading up to the open house to impressive results. So what can a Facebook ad do in just a day? Here are Ford's results: Over 230 leads captured from his Listings-to-Leads open house landing page (here's an example), which were then funneled into his CRM and assigned to a drip campaign. Six new pre-approved clients who responded by email and gave Ford their phone number Six more families who came to the open house after seeing the ad Ford ran the ad in four different locations: his Facebook business page, a Facebook community page for his area, Facebook Marketplace, and as a shared post on his personal Facebook profile. Here's a breakdown of how each performed: Facebook community page: drove 70 percent of leads from ad Facebook business profile: drove 20 percent of leads from ad Facebook Marketplace and Ford's personal profile: drove 10 percent of leads from ad Ford paid paid $50 to run the ad on the community page, $25 on his business profile, and nothing on Marketplace or his personal profile. That's $75 for more than 230 leads--or a very impressive (and budget-friendly) 33 cents per lead. Tip: Notice in the ad above how Ford doesn't mention the listing price? Instead, he holds back this information in order to encourage lead conversion. On his landing page, leads can get the price, property photos, and more in return for their contact information. Test this technique out for yourself to see if it earns you more conversions. So next time an open house is looming, don't panic. Just turn to Facebook for an efficient, affordable, and very effective way to capture new leads and drive traffic to your event. Brokers, arm your agents with the tools they need to win more commissions. Learn more about Listings-to-Leads today.    
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Six Ways to Engage with Your Sphere This Fall
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How to Take Your Marketing Strategies from Dull to Dynamic
Is your real estate marketing feeling less than exciting? Whether you're just starting, or you've been relying on the same marketing tools for years, there's never a wrong time to add some fresh ideas to your marketing mix. That can mean stepping out of your comfort zone or just making sure that you're getting maximum value from your current tactics. Taking your real estate marketing from dull to dynamic starts with having a plan, and investigating all of the marketing tools available to your real estate business. Refresh your real estate marketing with these proven tips:
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Top 5 Digital Marketing Mistakes Real Estate Agents Make
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Safe Selling: How to Avoid Marketing that Attracts Predators
Does the information you provide in your marketing attract leads--or predators? Last week, we learned the difference between "strong" language that attracts leads and "weak" language that draws in predators. We're building on that lesson this week by exploring what types of marketing information attracts dangerous people, and what repels them. Watch the video above to learn: The difference between personal and professional information Why you should NEVER include personal information on your website or other marketing channels The personal details that can cause a predator to stalk you in person What topics your marketing should focus on instead Stay tuned for next week's 'Safe Selling' video!  
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How to Use 'Google My Business' for Real Estate
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How to Create Your Personal Real Estate Brand Online
The internet is exploding—every nook and cranny is saturated with real estate agents working hard to make their mark and generate new clients—and for good reason. According to the National Association of REALTORS® (NAR), over half of homebuyers aged 37 years and younger—the next generation of homebuyers—found their home through the internet. While millennials are most likely to find their homes online, other generations are getting tech-savvy too— 51 percent of homebuyers aged 38 to 52 years found their homes online, too. In this oversaturated market, standing out and making your mark a must. There is one component that is more important than all others when it comes to making yourself known online: your personal brand. A successful personal brand is one that is: Memorable Consistent Authentic Here we'll teach you what a personal brand is and how to create a brilliant one that will ensure your audience remembers you as they search online.
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Why (and How) Real Estate Agents Should Use Video
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93 Leads from a Facebook Post: One Agent's Strategy Revealed
Vanessa Calhoun knows the secret to budget-friendly real estate leads. From a single boosted post on Facebook, the Atlanta-based agent won almost 100 leads--and now has three buyers IN CONTRACT. Calhoun boosted the post below from her Facebook business page for $100 for three days to people within a 25 mile radius around her listing. "The reach was 9,240. I had 433 link clicks and generated 93 leads," Calhoun says. "I spent $100.00 total." Though Calhoun describes her boosted post as "nothing fancy," she managed to spend a budget-friendly $1.08 per lead. What are her secrets to success? Find out below! 1. Quality Listing Photos Bad listing photos are a great way to junk up nice marketing materials--and an even better way to spend more than you should on your marketing campaigns. Photos are what attract people to your Facebook ads or boosted posts, so make sure they're top notch. Calhoun makes sure she uses professional photos for each of her listings. 2. Smart Pricing Notice that Calhoun lists the price of the home in her post. She says that it's a good price for her area, and highlighting that draws people in. It's a smart strategy--overpriced houses tend to linger on the market. Think of price as a tool for attracting buyers and multiple offers. Using price to create high interest in a listing can generate multiple offers, which gives sellers leverage to negotiate for a higher price. (Need to convince a seller to reduce the listing price? Try this advice.) 3. Smart Lead Capture Tactics What does every ad or boosted post need? A landing page! Calhoun uses a tool called Listings-to-Leads, which lets agents generate landing pages and a wealth of other marketing collateral. For this boosted post, Calhoun sent click-thrus to a single property website from Listings-to-Leads. In order to increase conversions, she set the site's lead capture form to pop up immediately (see the screenshot below). To view the site, visitors must either connect with their Facebook or email address. Either way, you get their contact information. While, yes, forced lead capture will drive some click-thrus away, the ones who DO give up their contact information are more likely to be interested buyers--and warmer leads. 4. Connect Your CRM Once you win a lead, don't let it slip through the cracks! Calhoun makes sure all her leads automatically go from her Listings-to-Leads site into her Market Leader CRM. There, they are automatically assigned to appropriate drip campaigns so that she can continue to nurture them. Ready to get started on your own high-converting marketing campaigns? Try Listings-to-Leads FREE for 14 days.  
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Choosing a Marketing Niche to Dominate Using Competitive Data
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Friday Freebie: Create Pro Real Estate Videos in 60 Seconds (or Less)
Don't have the time--or the will--to shoot, edit, and promote real estate videos? Here's a bit of advice: outsource it! In this week's Friday Freebie, we're highlighting a platform that lets you create and distribute an array of marketing videos--all in just a few clicks. Read on to find out how you can try it for free.
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9 Ways to Brand Yourself Before, During, and After a Sale
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5 Social Media Tips to Launch Your Real Estate Brand and Win Clients
In the digital age, potential home buyers and sellers no longer turn to newspapers and magazines when looking for real estate services. Social media platforms have become the go-to source for potential clients to find everything from listings to Realtors. If your social media brand isn't up to par, you run the risk of missing out on tons of potential clients--specifically, younger, social media-savvy clients looking to buy their first home. Although social media brand management may seem complicated, there are plenty of ways for you to take charge of your online brand management on your own. Follow these simple steps to get started building your social brand today.
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Every Step Agents Can Take to Create a Monthly Real Estate Marketing Plan
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How Can You Use Your Strong Reputation to Expand Your Online Brand?
If you're like most real estate agents, you probably only have a small digital footprint – your own website, and maybe a real estate listing portal. You have to rely on people stumbling across you online rather than reaching out and making yourself easy to find. Compare this with celebrities, for example. They have huge digital footprints. They turn up in hundreds of results on search engines like Google--all with the mere click of a mousepad. The bigger their footprint, the easier they are for people to find.
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Real Estate Video Marketing 101
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Maximizing Facebook: Boost Your Posts or Post More Ads?
Facebook has emerged as one of the real estate's favorite advertising and communications channels. That's because Facebook still has social media's most impressive numbers, one that no brand can ignore. For real estate, it's also an agent's most exceptional hyperlocal channel, often the most cost-effective way to frequently connect with your sphere of influence to stay top of mind.
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5 Real Estate Marketing Secrets
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Neighborhood Profile Pages for More Real Estate Buyer Leads
What can you do to get more real estate buyer leads? Listings are wonderful, but the more business the better, so buyer leads are important as well. Take a trip through your website to see if you're providing the assets that buyers, and particularly first-time buyers, want. With younger buyers re-entering the homebuying market due to better job prospects in a growing economy, providing them the information they want when they want it will lead to more buyer leads.
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Video Marketing for Real Estate Made Easy
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5 Marketing Tips for Your Real Estate Business That You Probably Haven't Tried Yet
Like most real estate professionals, your marketing strategy most likely consists of using Facebook pages to post listings, using Instagram to promote your brokerage, handing out business cards or sending out mailers. While these tactics are tried and true, here are five other techniques you can start incorporating into your strategy to set your marketing efforts apart from the crowd to win more leads and grow your business:
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5 Ways to Win More Business in a Low Inventory Market
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Your Farm Area Doesn't Suck. Your Marketing Material Does.
The first time I speak with a new client, a common complaint that comes up fro agents is that part of their wanting to change marketing firms is so they can start fresh. That fresh start includes picking an entirely new area to market to. You see, they go on to explain that the farm area they were previously marketing to just wasn't any good. Their logic on this is instead of throwing good money at bad, they would rather just make a clean cut and start over.
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Selecting and Selling to Your Real Estate Niche
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How to Leverage Content Marketing for Lead Generation
No real estate agent is going to turn down an opportunity to generate new leads. An agent's business lives or dies by acquiring new business leads and converting those leads into customers. In today's real estate market, one method of lead generation reigns supreme: content marketing.
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Summer Marketing Ideas for Real Estate
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How to Use Instagram for Real Estate Marketing
Do you really need to use Instagram for real estate marketing? You're busy and on the go. But using Instagram for real estate business success has become essential! Top-selling Realtors know how to do it. You should too. Here we'll give you the insider info on just how to use Instagram for real estate. These tips and tricks are designed to be incorporated into even the craziest of on-the-go schedules.
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IGTV and Video Marketing for Your Business
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Real Estate Branding by Niche Market Will Grow Your Business
Real estate branding means pretty much the same thing to many real estate professionals. To prove it, do web searches in your market area, and you'll find that the vast majority of the results are some version of "real estate" and your market area. Or, almost as many will be some version of "homes for sale" and your market area. What other real estate branding can you do that will mean something to consumers? Find a niche and not only work it but brand it as well. So, what are some niches you can work for real estate commissions?
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2 Content Marketing Strategies for Agents that Want to Crush It
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Revealing Statistics About the Millennial Homebuyer
Savvy tips for real estate agents looking to win over this growing market segment Preparing for the expanding market presence of millennials is one of the hottest topics in real estate. Millennials made up 36 percent of homebuyers last year, and that percentage is expected to increase as young people move out of apartments and their parents' spare bedrooms, and older boomers move into retirement living. NAR reports that their median member age is 53 years old, so odds are you are not a millennial. However, you don't have to be one to attract and impress millennial clients. It just takes a little know-how. How to get millennial clients
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What the Top 5 Real Estate Video Marketers Share in Common
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3 Ways to Get that Phone to Ring
As the saying goes, "You have to spend money to make money." And that's true. You have to invest in your business if you want it to grow. But that investment doesn't have to start off big. There are several ways to generate real estate leads without spending a fortune. Read on for three ways to bring in more leads.
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How to Leverage Automation for Lead Nurturing
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Throwing WIDE aside: How to go DEEP with your marketing
When it comes to real estate farming or prospecting, the traditional approach is to go "wide" — to hit every house in a given neighborhood or ZIP code. Real estate marketing, too, was conducted with a wide approach; we hoped that drivers would see our open house signs or bus benches, that consumers would see our phone book ads as they looked up a number. This wide approach meant that we had to be everything, to everyone — instead of something specific to someone specific.
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May Content Ideas for Your Blog and Social Channels
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Using Omnipresent Marketing to Build Your Clientele
We're all pretty familiar with the saying, Out with the old and in with the new! While 'omnipresent marketing' may not be a new concept in general, it is to most real estate agents. The old age of marketing was always on a few platforms, at best. However, with the 'new' digital age, that's just not enough anymore. To truly excel at your business you need to be practicing the concept of omnipresent marketing. What is omnipresent marketing? Omnipresent literally means present in all places, and as such, omnipresent marketing is a concept that essentially means marketing yourself everywhere. What we mean by marketing yourself everywhere is that you need to have an extensive online presence across most, if not all, social media platforms – as well as a website with specific features designed to entice visitors to leave their information so you can turn that into a lead.
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5 Agent Best Practices to Dust Off Your Sphere this Spring
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Don't Be Surprised When You Get a Listing: 3 Ways to Make Your Marketing More Deliberate
For decades, agents have been happy to take on unexpected sellers who called from out of nowhere. The common wisdom was that agents had two main options when it came to winning listings: they could target one-on-one sellers by looking at FSBOs and expireds, or the whole neighborhood by farming with direct mail efforts. The third option — the holy grail — was to land referrals and repeat clients, but as the NAR reports, fewer than one-quarter of sellers call the agent they used last time. The result? A series of semi-surprising listings. Perhaps they were a friend of a friend who'd been referred your way. Or a past client who was ready to downsize. The neighbor of a former client who got your Just Sold flyer. And let's be clear: there's nothing wrong with getting these pop-up listings. A commission check is a commission check. But we also know that it can be hard to build a stable business when you don't know where your next client is coming from. By leveraging deliberate, proactive marketing and outreach tactics, you can take more control of your listings business — and be ready to take the call (and the client) when they reach out. Here are three ways you can power up your marketing to appeal to new, repeat and referral seller clients.
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Want Better Real Estate Marketing Results? It All Starts with Tracking!
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4 Green Marketing Ideas Agents Can Try this Earth Day
Earth Day is this Sunday--and you know what that means, right? A primo marketing opportunity is here! Not only do holidays (yes, even minor ones!) make it easier to connect with consumers online, research shows that "green" issues resonate with today's consumer. Fifty-six percent of Realtors say their clients are interested in sustainability, and 71 percent said that promoting energy efficiency in listings was important. So if you're a Realtor who has earned NAR's Green Designation, an agent in a market where solar panels are common, or just a fan of all things eco-friendly—try these marketing strategies to connect with green-minded real estate consumers in your area.
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How to Use Content to Build a Killer Lead Gen Strategy
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Real Estate Re-branding: What We Can Learn from 3 Top Brands
Three lessons you can learn from the rebranding efforts of top real estate brands Whether it's Century 21's bold new brand attitude or RE/MAX's refreshed logo and balloon, it's impossible to ignore that real estate is going through a major branding shift. While it's easy to simply shrug and move on as these new logos and brands are switched out (especially if you aren't a C21 or RE/MAX agent), you may want to stand up and take notice. The revised look and feel of a major brand can require years of research and design conversations... and millions of dollars spent on ad agency resources. Here are three lessons you can learn from the "big guys" and leverage in your own branding.
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Turn Your Website into a Personal Promotion Power Tool
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Cracking the Code: Increasing Your Online Presence
It wasn't long ago that marketers were concentrating their efforts in only a handful of places: traditional channels like TV, radio, print, and billboards. Marketing used to be a one-way interaction. Now, thanks to technology, marketing is a two-way road with countless ways to put your message in front of users through your website, social media networks, email, and search engines, just to name a few. As a real estate agent in today's constantly changing digital world, having a strong online presence is an essential tool to your success. According to Statista, in the spring of 2017 the number of internet users who accessed real estate listings on a computer amounted to over 25 million in a period of just 30 days. While increasing your online presence may seem daunting, it is actually easier than you may think. Here are three quick tips to ensure you rise to the top of the search results when prospective clients in your area are in the market to buy or sell a home.
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