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The Online App that Can Take Your Real Estate Marketing to the Next Level
"Whether it's a buyer's guide or a seller's guide, consumers are always wanting to know information in regards to what the process is going to look like and what they can expect," says Florida Realtor Loida Velasquez. Loida uses beautiful, self-designed guides to both educate clients and capture real estate leads. In the video above, Loida shares the app she uses to turn her guides into eye-catching flipbooks that make her stand out from competing agents. Watch to learn how she uses QR codes and lead capture to take her marketing to the next level.
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Real Estate Hashtags for 2022
Social media has evolved from a place where people socialize to where businesses conduct their daily operations. The realty world isn't left out either -- real estate businesses are now using social media to drive up property sales. The National Association of Realtors reports that 77% of real estate agents actively use social media. In comparison, 47% of Realtors say that social media brings the highest quality leads than other sources. The study also suggests that more than 90% of millennials start their home searches online. This means that social media is a gold mine for any real estate business. To ace the social media concept, you need to have a solid strategy to navigate the social media waters. A great way to get started is by using hashtags. What Are Hashtags? A hashtag is an extra phrase that you can add to your social media posts. A hashtag is usually written with a hash (#) symbol followed by any additional keyword that you want to add. This helps people track exciting and relevant topics. Hashtags give your posts more context and depth. They also make your posts visible to a broader audience. For example, if you post a photo of the sun setting, you can caption it as Sundown. #skybrilliance #sunsetlover, etc. Users who want to find images or posts about sunsets can type the hashtag into the search bar and find the post quickly. When using real estate hashtags, you need to make sure that you tag your posts appropriately so that whenever a potential client types the hashtag, they can find your posts easily. For instance, if you're sharing a photo of an apartment in Washington D.C., the hashtag can read #DCApartments. Any tenant searching online for an apartment in D.C. only needs to type in the hashtag #DCApartments, and they will find your listing. If you aren't sure of which keywords to use for your real estate post, you can refer to the following hashtags to help you out: #home #homesforsale #househunting #apartmenthunting #homesweethome #realestateagentforlife #sold #dreamhome #fixandflip #NYCApartments General Real Estate Hashtag Usage Rules Hashtags are not only applicable to Twitter and Instagram. Hashtagging your post on LinkedIn allows you to connect with other agents. In the same light, hashtagging your posts on Facebook makes you visible to prospective clients on Facebook Marketplace. However, there are limits to the number of hashtags you can use for every social media site. Overusing hashtags makes your post appear spammy to the platform's algorithm. For LinkedIn, you should stick to, at most, five relevant hashtags for every post. Twitter might have started the hashtags feature, but it also has a limit to the number of hashtags you can use. The platform allows users to post a maximum of 280 characters, up from its initial 140, including hashtags. Due to this limitation, you need to ensure your hashtags are relevant to your real estate business and properties. Ideally, you should stick to two hashtags per post. Facebook users don't actively use the hashtag feature. However, at least one hashtag can drive up maximum engagement for business posts on a site. If you want to go all out with as many real estate hashtags as you want, then Instagram is the place for you. This social media platform allows you to post up to 30 hashtags for every post. However, this doesn't mean you should go on a hashtag spree. If you're going to use all 30 hashtags for your post, make them relevant to the real estate business and the home you're selling. Interestingly, Instagram allows you to reverse search some of the hashtags to find prospective clients who are looking for properties. Things to Note 1. Don't Overuse Hashtags Overusing hashtags makes your post look spammy, and may result in low or no engagements. It also makes you look like an amateur who is new to social media. 2. Keep Up with Your Competitors Social media is an ever-evolving business and socializing tool. Every day, new and fruitful hashtags appear, which may be useful in driving engagement your way. Always monitor how your competitors use their hashtags. Keep a close eye on which hashtags they use and which ones receive a lot of user engagement, and implement the ideas you obtain to your advantage. 3. Be Specific General real estate hashtags are useful for driving user engagement. However, to appeal to and find more prospective clients, your hashtags should be specific and targeted. For instance, you can use location-centered hashtags, the home's pet policy and other features to help you appeal to a broader client base. In conclusion Hashtags are a powerful engagement tool when used appropriately. They help bring in more views to your real estate posts and ultimately close deals with prospective clients. Always try to use relevant hashtags to avoid getting spammed. To view the original article, visit the Wise Agent blog.
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How to Use Video Marketing to Advertise Your Listings
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3 Types of Online Search to Dominate for More Real Estate Leads
Did you know that there are three different types of online search that real estate leads use to find a Realtor? In this video, learn exactly what those three types of search are, why they're important, and how consumers use them to find agents. You'll also discover which steps to take to dominate those searches. Once you get a handle on the those types of searches, the leads will begin to roll in. Watch the video above to learn more!
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The Secrets to Securing Listings: Learn Ways to Stand Out and Market Yourself Like a Pro
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How to Successfully Market Yourself on Social Media
Have you reached a plateau in your real estate career where the prospect of improvement or progress seems unattainable? Are you struggling to connect with past clients or feel overwhelmed with the idea of lead generation? There may be several reasons for this, but social media can help. Social media plays an important role in how you market yourself as a real estate agent. This, however, has to be executed with care. 1. Post regularly, but be mindful of the content you post Put this into perspective. According to Facebook's statistics, over half of the population in the U.S use Facebook. Chances are, many of your clients or future prospects are active on their phones and are also active users of Facebook and other social media on their mobile devices. Posting regularly will help you get your name out into the public's eye. This could be a quick showing of a featured listing or a post that focuses more on client interests. As a result, your clients will see that you stay current, connected and openly communicate. Balance is important. Once a page becomes too business-y, it may repel your clients or future prospects. You may want to avoid trying to sell a home in every post. Follow the 80/20 rule, where 80% of your posts are focused on lifestyle content. This will prioritize your clients' needs over your own business needs. 2. Post more photos and videos and less words If you wish to stay current, you have to accept that much of your audience will not commit time to reading lengthy posts. A lot of what you post may be skimmed and disregarded. Focus on posting content that is more visual and less word-oriented. Your own video of a listing on Facebook or Instagram, or an article, accompanied with a quick and eye-catching key point rather than an extensive paragraph. All of your hard work and writing will be overlooked, so it's better saved for a blog rather than your social media. Put yourself in the viewer's shoes. 3. Be responsive. Period. You've set up your social media channels, you post regularly, and you post the right content. Now what? Why isn't your following growing, or perhaps, why aren't you hearing from your existing clients? Lack of responsiveness could be the reason. Social media is all about interaction and if you fail to respond, you'll turn people off. Any questions, concerns, positive or even negative comments need to be addressed promptly on your social media. Lack of responsiveness or response to only negative comments will hurt your image and people will lose faith in you. Summary Follow these key steps to build your social media following, position yourself as an authority on all things home and real estate related, and stay connected with your clients, and prospects. And when you do this, quality leads are guaranteed to follow. To view the original article, visit the IXACT Contact blog.
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Is Your Marketing Good Enough?
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Easy and Effective Real Estate Branding Ideas
In order to adequately grow your business, you need to consistently find new ways to connect with your customers. And having a name and a logo just isn't enough anymore. Branding is what ultimately sets you apart from the competition. Contrary to popular belief, branding isn't just a strategy employed by retail powerhouses like Levi's and Nike. In fact, it's a key factor to ensure long-term real estate success. But how do you go about establishing your real estate brand identity? Here are some of the top real estate branding strategies you can use to increase exposure, boost leads, and help you stand out in even the most competitive market. Monitor Your Competition It's always a good idea keep a close eye on your opponents. What are other real estate agents in your area doing? Are their websites user-friendly? How often do they post on social media? By taking note of what your competitors are doing, you can avoid potential missteps and set yourself up for success. Share Original, Relevant Content The best content provides solutions to your clients' problems. Consider producing an eBook like "Top X things new homeowners should consider before buying" or "X tips on choosing the right neighborhood for you." Offering free eBooks in exchange for an email address is a great way to capture leads and drive organic traffic through SEO. Optimize Your Site for Mobile These days, consumers spend most of their time on mobile devices. That's why it's vital that your website is mobile friendly. Even better, consider launching a mobile app that potential buyers can use to research property listings and easily share your content on social media. Be Consistent One of the most critical aspects to keep in mind when building a brand is consistency. Your real estate brand needs to translate across all mediums—accurately reflecting the core values of your business, as well as the experience your clients can expect. Use High-Quality Images In real estate, perception is of the utmost importance. If you want to convey yourself as a high-end real estate professional, your images need to be high-quality too. Not only does it engage leads, but it can help convert them into buyers more quickly. To view the original article, visit the Zurple blog.
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Are Targeted Ads Your Business Blind Spot?
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How to Use Digital Flyers to Market Your Real Estate Business
Despite being a traditional marketing strategy, real estate flyers are still a very effective and practical way to help you locate localized leads, market your products and services, and bring awareness to your business or newly listed property. There are several ways to use flyers for marketing your real estate business effectively. And in this article, we will discuss how marketing through real estate flyers has evolved in the digital age and how you can effectively use this strategy to generate more leads and create new business opportunities for your real estate brand. So if you're looking to explore all available marketing tactics to grow your business, this is the article for you! How Can You Effectively Use Real Estate Digital Flyers for Your Business Flyers are now more accessible than ever before, thanks to low-cost printing and innovative CRM templates. However, there are several tips to consider when designing digital real estate flyers: Have a clear goal in mind Focus on your message and your target market Be creative with your flyer design Have a direct call-to-action Now that you have a clear goal of what you want to achieve with your flyers, let's look at ways to use them to effectively market your real estate listings. Agent Profile Flyer Doing some outreach is necessary to build relationships with residents. Having a hyperlocal presence is a powerful force in the real estate industry, mainly because information about properties, agents, and communities is widely available. Becoming a neighborhood expert is the most valuable method for agents to differentiate themselves. One effective method of accomplishing this is by sending real estate flyers that detail some of your most noteworthy professional accomplishments to capture the interest of buyers and sellers. Open Houses Ensure that you hand out listing flyers to everyone who attends your open house events. Your flyer can be an excellent conversation starter and make a lasting impression, which can help you seal the business. Flyer Boxes A flyer box is a great way to market yourself to people who might not come right up to your open house or listing event. Ensure that you include your flyer box with your for sale sign for people to pick up on a walk or drive. Your contact information will then be readily available to them if they're interested in your listing. Create Custom Real Estate Digital Flyers For Your Listings Besides physically printing your flyers, technology has made it much easier to generate digital flyers, which you can send to clients and prospects in email newsletters, text messages, and so on. Using digital flyers is more accessible and very effective. While you can make them printable, you can also send them to your leads right before an open house event while having print copies at your event. To view the original article, visit the Realtyna blog.
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Where Most Leads Come From -- and How You Can Cover Your Bases
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New HomeJab Study Reveals 'Blue vs. Red' State Agent Marketing Spend
After studying more than 43,000 professional real estate photography assignments over the last five years, at HomeJab, we discovered a significant difference in the amount of marketing dollars agents spent for listings before the pandemic and what they spent coming out of the height of the COVID-19 outbreak. First, we found geographic differences in the average listing photography order amount among the nation's five major regions. Second, digging deeper into the state-level data, we found a significant difference in spending by agents in prominent "Blue states" versus "Red states." Prominent "Blue states," including New York, Massachusetts, California, and Illinois, show significant increases in marketing spend for real estate listing photography services since the pandemic. Our research shows the difference is significant: New York: +27.9% Massachusetts: +18.5% California: +9.7% Illinois: +7.7% On the other hand, prominent "Red states," including South Carolina, North Carolina, Texas, and Florida, show either decreases or modest increases in marketing spend for real estate listing photography services since the pandemic began. Again, the differences are significant: South Carolina: -23.4% North Carolina: -16.5% Texas: -0.1% Florida: +6.3% These differences shouldn't be surprising – the fact that these Red states spent less. The banning of open houses happened faster and lasted longer in Blue states. Red states, as a result, were not as dependent on 3D tours and other real estate photography services that help remote buyers make home purchases. Clearly, buyers and sellers in Blue states needed these services and needed them longer than those in Red states, where lockdowns typically ended sooner. A previous HomeJab study looked at the impact of the pandemic on the type of photography services that real estate agents ordered. That study found evidence supporting these spending trends. When the pandemic shutdown almost all open houses, the percentage of video and 3D virtual tours ordered by agents jumped significantly nationwide from 37% to 53% of all photo shoot orders. Last year, as open houses returned, this percentage went down slightly to 48% but remained higher than pre-pandemic levels for 2019. We expect real estate agents using HomeJab to continue to include video and 3D tours as part of their "go-to" photo package for all listings because their reference level has changed. That's also true of the use of aerial photography for listings, and we expect its popularity will continue to grow. It makes sellers happy, and not all buyers are ready for a crowded open house, marking these marketing tools even more valuable for agents. Regional differences The new HomeJab study also found that real estate agents in the West, Northeast, and Midwest are spending more for real estate listing photography services coming out of the pandemic than before the start of the pandemic. Specifically, the numbers show: West: Up nearly 9 percent (8.7%) Northeast: +7.5% Midwest: +5.6% Real estate agents in the Southwest and Southeast either spent more or modestly less for real estate listing photography services since the pandemic began, specifically: Southwest: -0.6% Southeast: +2.8% In terms of average marketing spend for listing photography, we also found that the average real estate listing photography services order was up 5.9% from post-pandemic orders from $216.50 and now averages $229 per order. Regional pricing for average orders also varied. Real estate agents in the West spend the most for real estate listing photography services, averaging $279 per order. Midwest real estate agents spend the least, averaging $200 per order, or nearly 40% less than real estate agents in the West. Northeast real estate agents spend the second least amount, averaging $225 an order. Southeast and Southwest real estate agents' average spend for real estate listing photography services average $229 and $235, respectively. Bottom line Real estate agents' professional real estate listing photography orders proved to be a vital and durable marketing investment in many of the hottest markets during the COVID-19 outbreak. HomeJab research shows that during a time when homes sales struck a frantic pace – and the average number of multiple offers hit a new high – real estate agents still understood the marketing power and client value of visual images for their real estate listings. Post-COVID, we don't expect that to change, and because of COVID, real estate agents may appreciate the value of a professional real estate shoot better than ever. If you are a real estate agent or a professional real estate photographer, you can learn more about HomeJab at homejab.com. Joe Jesuele is the founder and CEO of HomeJab, America's most popular and reliable on-demand professional real estate photography and video marketplace for real estate pros, delivering over 4,000,000 images to help agents sell and rent more than $35 billion in listings.
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Landing Pages: Your Secret Lead Conversion Weapon
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[Podcast] Decoding Real Estate: Clarify Your Marketing Message With Kristin Spiotto
This 30-minute podcast will help you rethink and reevaluate your brand and your marketing message! With 1.5 million REALTORS out there, standing out from the crowd can be tough. Yet, one of the best ways to accomplish this feat is to not talk about yourself so much. You're saying, "What!?" Yet it's true. Marketing message mastermind Kristin Spiotto reveals how the Storybrand approach to marketing can help agents simplify their communication, establish their USP (Unique Selling Proposition), find their "superpower" and become "The Guide" to their customers' journey. All that, plus the seven questions you need to answer to be successful with your marketing outreach. View Brandscript Example Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow To view the original article, visit the RPR blog.
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Friday Freebie: 5-Step Strategy Guide to Capturing and Converting Online Leads
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Why Content is the Holy Grail of Your Marketing Strategy
If you're already familiar with the phrase "Content is King," then you are ahead of the real estate pack. This phrase has become a mantra repeated over and over again by savvy digital marketers across all industries. The most successful entrepreneurs and industry leaders have adopted the idea that digital content is vital. Blog posts, email newsletters, and social media posts are all central to a marketing strategy. Publishing fresh, engaging content over and over again on a consistent basis is crucial. It helps you establish authority, attract more website traffic and generate more leads. And who doesn't want more of that? The unfortunate truth is that many people won't stay on a page long enough to read a complete article. Yet, in order for your website to appear on the first page of Google's search results, you will likely have to publish carefully written SEO-optimized articles and email newsletters, on a regular basis, over the lifespan of your business. Therefore, with all the other things you need to do to keep your business thriving, this can seem a bit overwhelming. Every day, over two million new blog posts go live, and over 205 billion emails are sent. So, as real estate professionals, how do you stand out from the pack and keep up with that incredible pace?  Here are three innovative ways to design content for your audience: Lists A great piece of content could be something like, "10 Things to Keep in Mind When Buying Your First Home." The items on this list will be as relevant today as they will be a year from today. It addresses a long-term need. No matter what the year or season, there will always be a curious people who are planning on purchasing a home. If you can come up with a great list of tips for new homebuyers, you will have people coming to your site. Furthermore, it will allow the search engine ranking of your site to consistently grow stronger. Define Something Part of running a solid content strategy is to put yourself in the shoes of your prospective clients. What are they curious about? Try thinking of a niche topic that potential clients might need information on. Then, you can write an article that explains it well. For example, an article that explains the difference between a buyer's and seller's market checks two crucial boxes: it answers a question that people will always be curious about no matter when they read it, and it answers a question asked by people who are likely interested in buying a home. This is the kind of content that, if optimized correctly, can attract potential clients to your site while building credibility and improving your search ranking. How-To's Did you know that a simple Google search for "How to start looking for a home" yields 663,000,000 results? Some of the most common Google searches ever begin with the words "how to." Therefore, if you can think of topics that relate to your service or organization, you can develop some great, useful content to satisfy a lot of interested people. When your content addresses questions in an engaging way, it can work wonders for your web traffic. For example: How to give a perfect housewarming gift How to stage your home in 5 simple steps How to capitalize on a hot housing market It takes effort and time to publish engaging, high quality content on a regular basis. If you follow the tips above, you'll be well on your way to establishing a solid content marketing strategy. To view the original article, visit the IXACT Contact blog.
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TikTok: Video Makes the Real Estate Star
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What Channel Fits Your Real Estate Marketing Objectives?
Real estate marketing is about making decisions and setting goals. Are you looking for immediate lead generation or to fill your pipeline for future months? Is your objective to broadly promote your business or drive more attendance to your open house? Different marketing channels help accomplish different goals. Consider this quick guide to four of the most popular advertising channels for real estate agents, as well as best practices for using each. Google Real estate marketing objectives: Short-term lead generation, finding high intent, local buyers and sellers When it comes to intent, think of Google as the opposite of Facebook: Whereas Facebook users are earlier in their real estate journeys, those who are searching on Google are much more likely to transact in the short term, as they've moved beyond the "browsing phase" and are directly searching for real estate. In fact, more serious homebuyers and sellers turn to Google than marketplace websites like Zillow and realtor.com. If your goal is to market your current listings or find serious sellers, you absolutely cannot go wrong with the world's most popular search engine, home to the largest audience on the internet. Recently, Google has more heavily emphasized serving searchers relevant, locally-focused search results. This means that Google is even more weighted towards finding high intent buyers and sellers, as Google searchers are served results full of agents who live and work in their neighborhood, town, or city. All agents should be sure to solicit as many Google reviews as possible, since agents with five or more reviews are eligible to be Google Screened and have a verified badge on their Google Business Profile. This results in more calls and texts from leads, more clients, and more homes that you help clients buy and sell. Facebook Real estate marketing objectives: Long-term lead generation, awareness Put the negative headlines and controversy aside: Facebook is still the world's biggest, most influential social media platform. But its huge user base does not make Facebook a marketing cure-all. Agents looking for immediate, high-quality, ready-to-transact homebuyers and sellers are better served allocating their marketing spend elsewhere, such as Google. That's because consumers browsing real estate listings and agent profiles on Facebook are low-intent. Now, low-intent does not mean no-intent. Many of these consumers are looking to transact eventually; they're just earlier in the buying process. They may be doing cursory research — such as learning more about a certain market or seeing how much house they can afford — or they could be planning for something further down the road, like after a wedding or when they hit a certain savings goal. So, if you can stay top of mind throughout their research and decision phase you're that much more likely to win their business when they are ready to hire an agent or purchase a property—remember the vast majority of consumers hire the first agent they come in contact with. And Facebook allows agents to target and nurture these someday-ready-to-transact leads more effectively than anywhere else. You can calibrate your campaigns to zero in on these users and nurture them with dynamic ads overtime, creating multiple touchpoints and refining your messaging so you're present and easy to contact when they're ready to hire an agent. Instagram Real estate marketing objectives: Marketing videos and virtual tours, finding first-time and younger homebuyers Whereas Facebook's audience skews older, Instagram tends toward the younger. It's the most popular social media platform among millennials, now the largest home-buying demographic in the U.S., and nearly half of all Americans aged 18-49 use it every day. It boasts an engagement rate of up to ten times higher than Facebook. And it's particularly adept at aspirational and lifestyle advertising, of which real estate is included. But Instagram isn't just about marketing to first-time and younger homebuyers. Ever since the pandemic, the social network has become the ideal platform for advertising virtual tours and open houses. It makes sense. Instagram was built for media sharing. And as result, promoted videos are more seamless and less intrusive when compared to competing channels. Virtual tours, walkthroughs and open houses are likely here to stay, so you might as well leverage them in your advertising—especially when you're targeting first-time and younger homebuyers. Click here for a complete guide to marketing on Instagram, including the various ad types and targeting options available to you. Waze Real estate marketing objectives: Promoting open houses, virtual billboards and road signs Waze, a navigation app, is often overlooked as an advertising platform, which is a shame, as there's perhaps no advertising platform better for advertising an upcoming open house. Waze offers three types of advertisements, all of which allow agents to safely target drivers within a specified radius of a target location. When a user interacts with any of these ads, they'll be offered an option to (re)direct their GPS navigation to your intended location. All prospects need to do is click "Take me there" to receive individualized, step-by-step directions. It's particularly effective when you're advertising an open house that might be a bit out of the way. In the past, planting a sign in a lawn or posting open house notifications at the top of a busy street was a major marketing strategy for real estate agents. The world has changed, so why not replicate this type of promotion digitally? Click here for a complete guide to marketing on Waze. To view the original article, visit the Homesnap blog.
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St. Patrick's Day Marketing Ideas for Real Estate Agents
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10 Ways to Streamline Your Marketing for Better ROI
Let's face it: not everyone loves marketing! If you're someone who'd rather spend time on other priorities, the idea that you need to "do a little bit of everything" to find what works for you might be demoralizing. Even those who enjoy marketing can get worn down every now and again. Luckily, you can achieve more by doing less. The idea you need to put your brand everywhere and anywhere to succeed is based on a misunderstanding. In other industries, it may take anywhere from eight to 15 mentions of a brand for a prospective customer to even remember what it is. Real estate is different. If you are marketing where your ideal customers are found, they don't need to see you 15 times. On the contrary, they may reach out the first time they hear about you — assuming they're interested in getting into the market. No matter how great your marketing is, you can't get someone to buy or sell a home unless they are committed. So, there's no need to plaster your name all over town. Instead, zoom in on the most targeted and effective approaches for you. Streamlining is the path to a real return on investment — and that's what marketing is all about. Here's how to make it happen: Start by Understanding Your Ideal Customer Which customers do you most enjoy working with? Who energizes you and helps you move toward your business goals? All marketing materials are written for someone, so be sure you pinpoint precisely who you want to appeal to. What are their biggest problems? Why are you the perfect fit to help them? Make Open Houses a Cornerstone of Marketing Open houses have been through a lot in the COVID years, but they remain one of the most powerful ways to connect with qualified buyers quickly. To extend your reach and improve safety all around, a tool like Properties in Motion helps you use video storytelling for your virtual open houses. Host a Free Housewarming Party If old-fashioned business networking makes your skin crawl, tune into this idea: A housewarming party for your newly closed homeowners. This will not only ensure they remember your name for years to come — it also gives you the opportunity to meet and greet with their friends and family who may become clients. Take the Busy Work Out of Digital Marketing The vast majority of your future customers will find you online, so digital marketing is an indispensable part of your mix. Help your digital marketing strategy bear fruit with less time wasted by using social media automation to send event-based updates to your followers. Make It Easier to Monitor Your Relationships It can be tough to figure out everyone you know — contacts, leads, and current customers – and what they're all doing at a given moment. A dedicated real estate CRM can use artificial intelligence and machine learning to maintain total visibility and follow up at just the right moment. Understand Your Priorities for Each Day Not everyone flourishes when they try to plan their day down to the minute. Still, you can get most of the benefits of scheduling by defining your priorities for the next day every evening. Once you know what is most important, always try to put it first. Focused blocks of uninterrupted work make it easier. Keep Track of Your Marketing Results Free data analytics tools such as Google Analytics can clarify which digital platforms are yielding results — including your social media, real estate website, and content you've published on other forums. This data further empowers your CRM so you spend less time on what's not working for you. Build Extra Time into Your Schedule Real estate has a reputation for top producers working day and night. Now, however, we know this is a recipe for burnout. "Work-life balance" is the new watchword. That means leaving time in your schedule for when things, including marketing events, run long – and giving yourself plenty of time to rest, too. Follow Up with Satisfied Customers Even when they have a satisfying experience, most people don't end up returning to the same real estate agent in the future. The bottom line? They simply forget. Stay in touch with your satisfied customers and ask for referral business — it's the fastest and least expensive customer acquisition. Have a Single, Overarching Goal for Each Quarter In the world of marketing, a month often isn't enough to know whether a tactic is working. You need a few months of data to compare outcomes over time. With this in mind, define a core marketing goal for each quarter, then break it down into weekly action steps and monthly check-ins. RE Technology readers can try DeltaNET 6 free for 30 days to discover easier, more effective marketing through automation. To view the original article, visit the Delta Media Group blog.
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Friday Freebie: 5 Lead Generation Optimization Checklists for 2022
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Real Estate Agent Marketing Must-haves for 2022
Are your real estate marketing strategies working? Is your funnel getting clogged? It's time you thought about the different stages of marketing to improve getting qualified leads from the top of your funnel to the bottom. Attract potential customers by delighting them with quality information, converting them into clients and closing the deal. Begin by contemplating how to brand yourself in real estate. NAR reports that 88% of buyers purchased their home using a Realtor and 89% of sellers had assistance from an agent to make the sale. Competition is fierce and you need to stand out, so here are some proven marketing tricks to help nurture your leads and convert them into customers. The funnel You know becoming a successful real estate agent is all about implementing marketing strategies to your best advantage. Understanding the real estate funnel is a good place to start. The idea behind a sales funnel is to capture new leads by generating interest in your brand. Once you turn those leads into prospects, you can move them down your real estate funnel through the various stages where leads become prospects, then customers. So how do you get the consumer to take the plunge into your funnel? The first step is creating awareness. Before someone becomes a bona fide client, they need to find you. Once they find you, they expect information. When you give them quality, usable information, the consumer begins to trust in your brand and form a relationship. The final step is offering a benefit, like a free consultation or assessment of their property. When the consumer subscribes to the benefit, it is your job to seal the deal with a listing or sales presentation. But before you get ahead of yourself, the awareness stage has to come first. The power of social Social media is powerful. It can help you interact with millions of people at the click of a button. Interaction creates awareness of you and your brand. When producing content for your social media channels, you need to post often, provide engaging stories and be consistent with your message. Every post on Facebook, Instagram, Twitter or TikTok should be representative of your brand and your niche. According to HubSpot, 73% of consumers worldwide want entertaining videos on social media. This is the ideal medium to include teaser 360° virtual tours of your listings, community news, relevant market updates and, of course, show your personality. Real estate expert Tom Ferry has a great checklist to determine if your social content is up to the challenge. Using social media is how to brand yourself in real estate and is a great way to connect and promote your real estate expertise. But it is more than likes, tweets and shares. Your leads need a place to land, and what better place than a well thought-out website. The strength of a website Where do you go when you want to learn how to become a successful real estate agent? Websites with useful information help you learn and your potential customers are no different. A well-designed website containing optimized content that puts you and your brand in control. Use the pages of your website to showcase the benefits of using a Realtor when selling or buying a home. Highlight how 3D tours and professional photography help sell listings faster. You can also provide helpful information about the inner details of a real estate transaction to engage the consumer and turn them into a customer. Use landing pages linked to your website to offer something of value in exchange for the consumer's contact information. What can you offer? Free market evaluations, news feeds, and tips on how to get a home ready for sale are good examples of lead magnets that can get the consumer headed further into your sales funnel. It doesn't end there, however—you also need content. Content for SEO and education Engaging content in the form of blogs or videos can help get your website ranking on the first page of an internet search. Regular weekly or monthly blogs not only provide information to the consumer, but your blogs also help Google find you when someone searches for a great Realtor in your area. Writing blogs and creating a video may not be your forté, but just because your sales skills outrival your composition skills doesn't mean you should forget about content. Leverage the services of proptech companies like iGUIDE® for virtual tours and immersive floor plans and hire a copywriter to compose your educational blogs. When you want to know how to brand yourself in real estate, interesting and useful content helps you connect to prospective clients. 3D tours and virtual showings help sell Part of how to become a successful real estate agent lies in knowing what type of technology to use in your marketing plan. NAR reports that 58% of buyers ranked virtual tours as very useful in 2021 when deciding to purchase a home. 3D tours and virtual showings are valuable to both the buyers and sellers. For the buyer, having an immersive virtual tour allows them to engage with the property in their own time. More time interacting with the home helps build an emotional attachment that leads to a sale. For the seller, 3D tours are proven to sell homes quicker, leading to an increase in referralsfrom satisfied home sellers. Tie in virtual tours to your website and social media advertising to give the consumer the best possible experience on their real estate journey. Get your marketing on track by working on how to brand yourself in real estate. Capturing the top sales spot in your brokerage requires getting your leads to the bottom of your funnel.
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4 Real Estate Emails that Convert Like Crazy (+Templates!)
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How to Use Google My Business to Boost Local Awareness
What is Google My Business? Do you own a business? Are you looking to expand the customer awareness of your business or its online reputation? Do you want your business to be seen on Google? If you said yes to any of these questions, then Google My Business might be just the thing your business needs!
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An Agent's 2022 Marketing Guide (Free Download)
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How to Become a Neighborhood Expert
Your neighborhood is at the heart of your business and at the heart of each buyer's decision-making process when they're considering where to purchase a home. Whether the buyer is part of a family looking for excellent schools, a retired couple looking for the ideal place to spend their golden years, or a younger buyer who wants to be close to the best local attractions, every one of your clients is looking for specific things from their neighborhood. Becoming a neighborhood expert is ultimately key to your success as a real estate agent. It's a great place to focus your energy and put yourself in a position for success in 2022. Become a Neighborhood Expert Why become a neighborhood expert? It starts with smart business. If you work in a big city, then focusing on one neighborhood can help you become the go-to, most recognized resource for real estate needs in that area. If you're in a smaller community where you cover multiple neighborhoods, then knowing the ins and outs of each makes it easier to help buyers find the perfect neighborhood to live, while allowing you to market homes for sellers more effectively by showcasing the perks of the neighborhood where each home is located. Becoming a neighborhood expert also makes it easier to develop and focus your marketing. Integrate local SEO based on your neighborhoods to help your brand stand out where it matters most, send newsletters concentrated on specific aspects of the community, showcase your expertise on social media, build connections with local businesses, and become the face of real estate in the area. And that's just the start! When you're ready to become a neighborhood expert, here's how to get the job done. Learn Everything You Can About the Neighborhood The first step to becoming an expert is learning everything you can about the neighborhood. Some of that will come from online research, which helps you form an overview of the neighborhood. The rest comes from visiting in-person to learn all about the people and places that make the neighborhood special. MLS Data and Demographic Research Start with the basics: learning all about the types of homes in the neighborhood, the value of local homes, and how long properties spend on the market. Then move on to learning all about the demographic data of the neighborhood to discover who lives there, who might like to move there, and how to shape your marketing. Exploring the Neighborhood and Connecting with Residents There's no substitute for exploring the neighborhood on your own, starting conversations with residents, learning about the neighborhood from people who live there, and letting them know what you do for a living. Listen carefully to what residents have to say, and learn what they love about the neighborhood. Building Relationships with Local Businesses Connecting with local business owners is a great way to learn more about what the neighborhood has to offer, build mutually beneficial relationships, establish your real estate expertise, and eventually earn referrals from key members of the community. Getting to Know Local Attractions and Key Services Buyers will want to know what they can do for fun in the neighborhood and where they can find all of the critical services that they'll need. Learn all about the local amenities, along with school districts, parks, and other locations that will be of interest to clients. HOA and Town Council Meetings Suppose you're focused on selling homes in specific housing developments. In that case, attending HOA meetings can be a powerful way to build relationships and learn more about the things that matter most to each development. However, if your eyes are set on a larger neighborhood, then attending town council meetings can help you accomplish the same goals. How to Showcase Your Neighborhood Expertise and Boost Your Marketing Now that you've got a handle on what makes your neighborhood special, it's time to put all of that knowledge to good use! Your real estate website, social media, and online marketing are all places where you'll want to show off your neighborhood expertise. Neighborhood Pages on Your Real Estate Website Your real estate website should be a one-stop-shop for anyone who wants to learn more about the neighborhoods where you sell homes. Creating neighborhood pages is an excellent way to share your local knowledge and help people who are searching for homes fall in love with each neighborhood. Joining Groups on Social Media Joining neighborhood-focused groups on social media – especially Facebook groups – can help you both learn more about the neighborhood and share the knowledge that you have built with new residents. Be helpful, answer questions, and become a resource for the community. Content for Your Real Estate Blog Does your neighborhood have a big event coming up, or would you like to showcase some of the local businesses that make the neighborhood special? Then your real estate blog is the perfect place for doing just that. As long as you get creative, your neighborhood should supply nearly an endless source of content ideas. Email Newsletters with Neighborhood Info Keep your clients up to date on all of the latest neighborhood news by sending regular email newsletters. These newsletters can cover the latest real estate trends in the area, provide advice for local homeowners, or feature fun and lighthearted content focused on the latest neighborhood happenings. Giving Back to the Community Becoming part of the neighborhood also means giving back to the community. Hosting local events like barbecues or block parties is a great way to show your love while presenting plenty of opportunities to demonstrate your real estate expertise to residents. You can also set up food drives, toy drives, or other events to give back to community members in need. Take the Plunge and Live in the Neighborhood Yourself While you can undoubtedly learn tons about a neighborhood and make yourself a known, trusted face in the community even if you don't live there, calling that neighborhood home can really help you take things to the next level. Becoming part of the community is all about building relationships and making yourself recognizable, which is much easier to accomplish when people see your face every day. For new agents, this might be as simple as focusing on the neighborhood that you already call home. If you're an experienced agent and you have your eye on a neighborhood that you want to "own" for your real estate business, then it might be time to move there full-time. When you live in a neighborhood, wear branded gear, start conversations, and make sure everyone knows what you do for a living, you can become the resource that everyone in the community trusts when they have real estate needs. Set Yourself Up for Success in 2022 with Neighborhood Expertise New year, new you... new neighborhood? Whether you're starting fresh with a new neighborhood where you'll focus your energy or redoubling your efforts in your current location, now is the time to formulate your plan for a successful 2022. With so many ways to become a neighborhood expert and so many benefits to doing so, the only thing left to decide is where you'll plant your flag this year. Start 2022 off strong with a free 30-day trial of DeltaNET 6. To view the original article, visit the Delta Media Group blog.
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7 Advanced Strategies to Turbocharge Your Real Estate Business
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[Best of 2021] Friday Freebie: Absentee Owner Prospect List
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in February and is #4 in our countdown. See #5 here. Ready to shift your real estate marketing strategy to a potentially lucrative niche? Thanks to the pandemic and record low inventory, one group of homeowners is particularly ripe as a source of listing leads -- the absentee owner. In this week's Friday Freebie, we'll show you how to get a FREE mailing list of absentee owner prospects and let you know just why they're a perfect target for your current marketing efforts. Get a Free Absentee Owner Prospect List, courtesy of ProspectsPLUS! Thanks to the COVID-19 pandemic—and its resulting record unemployment levels—evictions of tenants who cannot pay rent have been temporarily halted. This leaves many landlords in a precarious financial situation due to the inability to collect rent from many of their tenants. However, housing inventory is at record lows while home prices are at record highs, which means that many landlords stand to make a significant return on their property investment should they sell right now. Your mission? Be the agent that they reach out to when that time comes. When it comes to being top-of-mind with potential sellers, nothing beats being proactive. Start putting your name in front of these property owners now, and you can be the agent that moves them off the fence and helps them sell their property. To get started, first you need a list of absentee owners to target. ProspectsPLUS! to the rescue! They're offering RE Technology readers a FREE absentee owner prospect list (with promo code FREELIST at checkout) that you use to start marketing to this lucrative group of leads. Ready to get started? Get your FREE Absentee Owner Prospect List with promo code FREELIST.
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5 Practical Marketing Ideas for the Holidays
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How to Make an Impact with Personalized Marketing
The most successful marketing and sales strategies no longer revolve around broad demographic populations. Today, smart marketers supplement their mass marketing with relevant, personalized messaging that is hyper targeted to the individual. Why personalized marketing works for real estate agents Personalized marketing fits hand-in-hand with the in-person sales effort real estate agents make with their clients every day. The most effective marketers and sales professionals use customer insights and data to build deeper relationships with their clients. They do this by tapping into their specific interests and needs. In the business of buying and selling homes, understanding the unique needs and personal stories of your clients is key. Building trust and maintaining relationships is not only at the foundation of business success, but is also vital to creating a lasting personal brand that easily attracts referrals. How personalized marketing works Contacts are much more likely to pay attention when emails and messages are relevant to them. Broad marketing efforts are a turn-off to today's consumers, causing them to stop their journey down the sales funnel. Personalized information is at the heart of a customer's true interests. Therefore, delivering that information is how you keep them engaged. So how is it possible for an agent to personalize communication for each of their contacts? Personalized marketing is made easy for agents through the use of a web-based real estate CRM. Using data like a contact's name, preferred communication channels, their history and needs, a CRM can automatically create individualized messages and call reminders that are tailored to each unique contact's needs. Increase conversations and deepen loyalty When agents use a CRM, their database captures rich contact profiles for each of their contacts. This makes it easy to keep track of important contact information including birthdays, move-in anniversaries, communication history, and more. Nothing makes a client feel more special than a note, well wishes or celebratory message that acknowledges a special day. A CRM can send automated, personalized birthday and anniversary reminders that make it easier than ever to reach out to clients on special days. To keep these touch points authentic and fresh, it's important that agents use a CRM that adds new greeting card templates to its library regularly to ensure your contacts don't receive the same card twice. It's also important to ensure that all email templates and cards are mobile friendly. This way, contacts can open them on any device. Keep in touch and stay top of mind In addition to building relationships through personalized email marketing, it's also vital that agents stay on top of their call history. Keeping track of email correspondence and contact history through a CRM is crucial. Using a CRM helps to keep your conversations with clients seamless from call to call. When making the call, agents can use the data in their CRM history for that client to easily recall their client's current status and interests so that the call is relevant and meaningful to their client's needs. Making it personal doesn't have to be time consuming Efficient time management is necessary to running a busy real estate business, and the less time spent writing emails and keeping up with task lists, the more time spent directly with clients, making a sale. Personalized marketing is quick and easy for agents that put their contact database to work for them. While you're on the go, your real estate CRM acts as your own personal marketing assistant, automatically keeping track of each of your contact's needs and special occasions – an approach that applies to hundreds of contacts at the click of a button. When looking for a CRM, make sure there is functionality that enables you to easily manage your entire contact database through mass assignments. For example, IXACT Contact saves its users hours of time with functionality that enables agents to mass assign keep-in-touch call reminders across hundreds of clients. Key takeaway: Clients prefer a personalized buying experience, but that doesn't mean you have to double your efforts to keep track of each specific client's needs. By using your client data in a CRM, you can create high-impact, individualized touch points that keep your clients engaged and let them know they're at the top of your mind, and your to-do list. To view the original article, visit the IXACT Contact blog.
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Friday Freebie: 2022 Real Estate Marketing Planner
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4 New Year's Marketing Resolutions from Top Real Estate Agents
December is typically a time to take stock of what's working and what isn't and make a plan for the new year. For real estate agents, end-of-year reflection and planning is especially important. Busy season is over but also only a few months from resuming. Buyers and sellers are occupied with holidays, friends and family, but may also be making decisions about their real estate goals. Agents may not be closing as many deals, but are probably laying the groundwork for the marketing efforts that will rack up leads and clients come spring. We asked five top agents how they're working to improve their marketing in 2022. We found that many agents plan to expand their digital advertising strategies by posting more videos or advertisements on Google, Facebook or Instagram. Other agents aim to work with expert marketing teams, or improve their reputation by handwriting postcards or centering their personality in their marketing materials. Overall, top agents' 2022 marketing resolutions indicate that in order to compete for leads and clients, you should commit to improving your marketing strategy and execution every year. 1. Celebrate What Makes You Unique and Recognizable When it comes to marketing, many agents like to think they have a trick up their sleeve. Paul Bauer, an Omaha, Nebraska-based real estate agent at Pinnacle Commercial Group of kwELITE, takes a different tack: an affectation around his neck. Bauer started wearing a bow tie to weddings and formal events before becoming a real estate agent. By the time he became an agent, bow ties were a part of his professional dress — and his marketing materials. Bauer brands his social media pages and business cards with images bearing the tagline, "The Bow Tie Realtor." "It's a quick way in with potential clients because it's something they can remember or bring up with me," Bauer said. "A bow tie in any situation stands out." Bauer wants to continue building a unique, recognizable brand, and says he plans to do more advertising featuring his real estate savvy and his bow tie on social media sites such as Google and Facebook by using Homesnap Pro Ads. "I'm going to be a lot more hands-on," Bauer said. "The priority is using ads and my brand to book more appointments and meet new clients." 2. Try New Marketing Platforms — With Expert Help Sara Ghodsi, an agent at Keller Williams in San Diego, plans to kick off 2022 by trying new marketing platforms. In Ghodsi's case, that involves developing a digital presence through a host of activities, including: Email marketing campaigns Advertising for the first time on an online platform such as Facebook or Google Sending personal, handwritten cards to past clients on their purchase anniversaries Researching and improving her search engine optimization (SEO) Ghodsi is excited to try new marketing platforms and expects to see results, but says that she does not want marketing to become her main — or only — professional focus. "I'm just one girl," Ghodsi said. "The goal is to hire a small team to help me with marketing so I can focus on building relationships." 3. Bolster Your Social Media Presence With Videos Some agents are already advertising on a host of social media platforms. Two of our top agents told us that their resolution for 2022 was to improve their presence on these social media sites through videos. "Keeping up with the newest real estate marketing ideas and trends is crucial," said Christopher Robles, a Coldwell Banker agent in Chicago. "For 2022, I feel that trend is video creation." Robles says that video tours of homes capture leads' attention and can help them envision themselves in their next home. Robles plans to also incorporate videos featuring testimonials and client reviews. Mickey Wright of Triumph Realty in Virginia Beach, VA has already been incorporating videos by posting listings to her social media pages, Facebook Reels, and Instagram Stories. She plans to professionalize her videos this year by hiring a videographer. "These videos will include details about myself, the services that I offer, the areas that I cover, and how I'm able to assist clients," Wright said. "Every year, I take a look at what I've spent and determine return on investment." With their plans for 2022, Wright and Robles both indicate that videos, when informative and well-produced, provide a return on agents' investment. 4. Stay True to Yourself and Your Clients For some agents, deciding on a 2022 marketing resolution hasn't been difficult. Maurice Richardson, of Realty Mark Associates in Philadelphia, said making a 2022 marketing resolution wasn't difficult. "I'll try to keep my marketing plan mostly the same and fine tune a few things," Richardson said. Richardson has had a strong 2021, and says he currently has 12 pending closings for the month of December alone. Richardson attributes his success to tapping into a large, local network of friends and family and being an authentic, regional expert on real estate. Richardson is a Pro+ member, and says Homesnap has been an "amazing asset" to his marketing. "More than anything, I'll just stay true to myself and bust my butt for my clients," Richardson said. Every time one of Richardson's clients closes on a home, he gives them a nice bottle of champagne. By resolving to fine tune his marketing strategy , Richardson should have more bottles to pop in 2022. To view the original article, visit the Homesnap blog.
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How to Get Real Estate Leads with No Upfront Costs
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3 Easy Holiday Marketing Ideas for Real Estate Agents
Somehow it's that time of year again! Before you know it, you'll be going full-speed ahead into 2022. While the holidays are a great time to slow down, enjoy family time, and focus on business planning, we all know there is always the opportunity to generate more business. So here are a few quick marketing ideas to capitalize on this holiday season! 1. Host a "Holiday Party" Open House If you have the right property for a great open house, this is a simple way to elevate the occasion. Here are a few tips for executing the perfect party: Plan ahead and create festive, holiday-themed invitations Encourage them to invite their spouse and bring the kids along Add some decorative touches to make the house feel cozy and welcoming Cater some seasonal hors d'oeuvres (or if you're on a tight budget, simply bake some festive desserts) Put together small swag bags with holiday treats, branded swag from your business, and contact information for setting up an appointment Not big on open houses? No worries, there are still ways to use a holiday party to boost your marketing efforts. Consider throwing a client appreciation party at your office space or partner with a bar to do an invite-only happy hour. 2. Give an Annual Gift (In Person!) There's no better time than RIGHT NOW to start a tradition! Set aside some of your marketing budget for annual gift-giving and get creative. If you can figure out a way to do it in person, even better. You get more face-time with past and future clients, and they feel more connected to you. Who should you give a gift to? Start with past clients (especially, recently sold!), hot leads, vendors, community members. Here are a few ideas for business-generating gifts: Consider partnering with a local bakery and invite clients to come get a pie or box of cookies, on you! Schedule an afternoon to be there giving out the goodies, and let your clients know they can pick up their gift between 3-6pm. This is a great way to get more conversations going, touch base with old clients who may have fallen out of touch, and establish a yearly tradition that everyone will love! Put together a special housewarming gift for every client that closed on a new home this past year. It could include gift cards to home improvement stores, a wine bottle with a custom housewarming label, etc. And don't forget a handwritten note! Create some unique holiday-related swag that is different every year. Socks, hats, mugs, candles, tree ornaments… get creative! 3. Create a Neighborhood Guide to the Holiday Season They say content is king, right? Use the holidays as an excuse for boosting your organic traffic! Schedule some time in November to put together a neighborhood "Who, What, Where?" Guide to the Holidays. Example: "Your Ultimate Guide to Nashville's Holiday Season!" Sprinkle in some information about the city, the neighborhood, and why you love serving it. You might even consider sponsoring some of the events and giving your readers a promo code for a discount to events and celebrations around town. This could be a blog post or downloadable PDF, but also be sure to share your insights on all of your social channels! (Pro Tip: This is a great topic for Facebook or Instagram Live.) Last, but not least, remember the holidays are all about personal touches! Make sure you take some time to show your genuine gratitude towards your clients, colleagues, employees, vendors, and community members that are all a part of the business you've built. To view the original article, visit the BoomTown blog.
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Market Like a Social Pro in 2022
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Marketing a Hot Property 101
Home sales are trending down, home prices continue to rise, and home buyers are still trying to claw their way into the housing market. All this means that good homes are a hot commodity. Naturally, agents charged with selling a desirable property will want to do everything they can to market it effectively. But this doesn't mean that agents can rely entirely on the competitive market to sell a home. Instead, agents committed to delivering a great deal for their sellers should perform a thorough market analysis, advertise across multiple marketing channels, and stage strong open houses and virtual tours. Perform a Thorough Market Analysis Setting an attractive, competitive listing price will make it easier to market and sell a property. A property's value is most likely to be influenced by the surrounding neighborhood, the square footage and number of rooms, in-home amenities, and whether the property is in good condition and has received recent upgrades. Agents can use this information to perform a competitive market analysis (CMA), which produces an estimate of a home's overall value. With a CMA, agents can list the property at an appropriate price, which should increase visibility and attract more leads. Homesnap Pro — available to agents for free, courtesy of their MLS — includes a rapid CMA feature so agents can quickly create and customize these reports and print or email them to share with clients. Plus, since Pro agents have access to up-to-date MLS data, the market analyses they create and share are incredibly accurate. In addition, Homesnap Pro+ members have exclusive access to Sell Speed, a tool that aggregates and analyzes recent sales in your area to estimate how fast a listing will sell at a given listing price. Such information can streamline the market analysis process and help agents deliver clients a reasonable estimate of the time between listing and sale. Advertise on Multiple Channels After determining a listing price and putting their listing on the market, agents will be ready to begin their advertising efforts. Agents should create a marketing plan that enables digital advertising across multiple channels, because people spend hours at a time online, much of it toggling between sites such as Google, Facebook and Instagram. Consider a prospect's behavior: They search Google for information about real estate, interact with ads on Facebook and Instagram when scrolling through their feed, and use Waze to get from one place to another. Why wouldn't agents work to find people at all of these places? Fortunately, agents can and should advertise across all of these channels. With a hot property, agents can post the listing on their Facebook business profile and invest in Facebook ads to reach prospects as they scroll. Agents can also invest in Google's Local Services Ads and Instagram advertisements to reach potential buyers. Stage Strong Virtual Tours When it comes to closing deals, generating leads alone isn't enough. Agents should also prioritize staging open houses and virtual tours that highlight a property's strength and value. The in-person open house experience is a traditional tenet of the real agent playbook. In general, agents know that having a clean, well-staged home makes it easier to sell. But open houses are no longer the sole means of providing buyers a holistic tour of a property. Virtual tours exploded in popularity during the COVID-19 pandemic, and will likely remain important for agents. Even with the return of in-person open houses, virtual touring has remained popular, so agents should create a strong virtual tour for every property they have listed. If your property has a virtual tour, people will be able to watch it before committing to an in-person open house, driving more interest in the property, increasing the number of leads, and likely leading to the people you tour in-person being the highest-quality, highest-intent leads. Agents can use Homesnap Stories to create and host their virtual showings. With Stories, agents can add a video tour of a property to their listing page on Homesnap. Homesnap Stories includes features such as emojis, augmented reality, and voice overs — all of which make a virtual tour more exciting and personalized. To view the original article, visit the Homesnap blog.
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Friday Freebie: $50 Gift Card to Redeem on Marketing Materials
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Embrace the Human Side of Marketing
Americans are exposed to somewhere between 4,000 and 10,000 advertisements every day. But here's what most advertising and marketing professionals don't want to admit: Most are unwelcome. Watch presentations from folks deeply involved in this advertising glut. You're sure to hear, "It isn't that people don't like ads! They just don't like irrelevant ads!" From a consumer's perspective, however, the facts tell a different story. These days, most marketing and advertising happens online. People know going about their business means they will be sold to. In some cases, they are the product being packaged for advertisers. So it's no surprise that more than 763 million people were blocking digital ads by the end of 2019. The average person is exhausted by ads and increasingly wary of brands, especially those who want to cozy up on social media. Historians looking back on 2021 might note the speed with which "we're all in this together" went from a rallying cry to a hollow cliché. There's a reason why "Silence, brand!" is one of today's most prolific memes. People increasingly regard their attention as their property. And they are putting a fence around it. Into this challenging landscape steps the real estate professional. Agents and brokers have two distinct advantages compared to so many other brands: Each one has a unique blend of skills and an experienced, personal perspective They are intimately involved in helping clients achieve major goals in their lives No matter how hard a company tries to give a wisecracking hipster voice to its brand, it won't change the taste of its hamburger. But real estate is something wholly different, an industry that flourishes on personal relationships. One burger may be just as good as another when you're hungry, but there is a right real estate agent for any job. Your brand exists to signal to your ideal customer that you are that person. A brand is in some sense an abstraction – and exaggeration – of your best qualities. Just as a corporation isn't you but confers tax advantages on your activities, your brand is a shorthand for the experience you promise to provide to your customers. It represents you, but it will never be exactly the same thing as you. When the difference between the real you and your brand is low, we call that "authenticity." When the difference is high, it's jarring – and people unfollow, block, or change the channel. In Real Estate, Your Digital Brand Can Be a Truly Authentic Extension of Your Values Big businesses know this, and they struggle to square the circle of making their brands seem "human" by giving them values, a mission, and more. When a robot appears human-like but is "off" just enough to be disturbing to look at, it's called the Uncanny Valley effect – and this is where many modern businesses end up. Luckily, real estate agents don't have to assemble a brand from a collection of focus-group-tested parts. Done well, your brand can spring organically from your interests, skills, personal values, and the needs of your ideal clients. The communication that comes from that kind of brand is naturally appealing and worth listening to. Marketing automation enhances this effect by ensuring consistency. You can't be everywhere at once or talk to everyone individually, but your digital brand can. Build your brand on a solid foundation of humane, one-to-one communication, and the right technology can scale your messaging as you grow – without losing the human touch. Here's how to expand your digital reach without sacrificing what matters: Choose Your Face Over Your Logo There's an instant difference between seeing a face and seeing a logo: A face is a fellow human being; a logo is a transaction! Use your face whenever possible, including profile pictures, masthead images, and thumbnails for video. Larger images can incorporate your logo, but people or properties should take the starring role. Make It Easy to Connect in Real Time Strive for a seamless transition between clients reading your website and contacting you directly. A live chat interface is fast becoming the most popular way to do it, but text and social media can also work. Responding in minutes when a lead expresses interest demonstrates you genuinely care about their time. Incorporate Texting into Your Marketing Texting is useful in other ways, too. Many people, especially under 30, regard it as more intimate than email. It's fast, convenient, and lets you show personality. Texting a quick follow-up after an open house or first meeting shows interest. Most people will also respond rather than leave a question unanswered, helping to foster those lines of communication. Be Part of Your Community In real estate, digital and offline brands can blend in fascinating ways. For example, you might decide to post on your blog about local restaurants and attractions. Allow yourself to be part of the action and build ties with others – that can only benefit your clients, who'll be guided by your insights as a local expert. Use Video to Forge a Connection Video was already gaining popularity, but now it is more important than ever: It is the next best thing to being there. A working knowledge of virtual tours and virtual open houses is a must. Be ready to videoconference if clients can't make the drive, and make video an ongoing part of your digital marketing plan. Embrace the Power of Storytelling Storytelling is one of the things that unites. Across all of human history, everywhere in the world, people have told stories to make sense of their lives. For your real estate brand, stories of your clients, in their own words, are powerful social proof. They help visitors see others "just like them" succeeding thanks to you. Get Involved in Online Conversations Old-fashioned brands talk "at" people; modern digital brands talk to and with them. Responding to others' social media threads lets them know you are there for a real give-and-take. Always aim to answer all replies to your social content. Browse relevant hashtags so you can find discussions where your input may make a difference. Stretch Your Online Brand Offline Your online brand can pleasantly surprise people by meeting them in the real world when they least expect it. You know you need to follow up with past clients, so why not send a handwritten card or a small, meaningful gift that recalls your time together? That adds more "oomph" to your email marketing. Digital marketing technology enhances, amplifies, and expands what you bring to the table – but it can never, and will never, replace you. With these tips, you keep the human element center stage in your digital branding. Take charge of your digital branding with DeltaNET 6. RE Technology readers can try it FREE for 30 days. To view the original article, visit the Delta Media Group blog.
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Results-Driven Referral Marketing: How to Get More Referrals Year-After-Year
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YouTube Marketing: Fresh Ideas From Real Estate Influencers
Need fresh ideas to keep your YouTube channel relevant to consumers (and YouTube's algorithm)? Try these six real estate video ideas: Monthly Reports The pandemic showcased how fast and unpredictable market changes can be. This is something real estate clients are always interested in, now more than ever. Here are some subtopics you might want to consider: How prices on properties are changing in certain neighborhoods Mortgages are the evergreen topic real estate clients always want to know about. Take a look at Mattew Pfeifer's YouTube channel. Matthew focuses on the Canadian real estate market, providing valuable information about the real estate industry in Canada, market changes, as well as helpful tips for first-time real estate buyers and sellers. Neighborhood Evaluation With restrictions in place for everyone's safety, people are trying to stay at home. But property purchases are still happening. Therefore, clients, especially the ones that are moving states or neighborhoods, want to know everything about the place they're going to live. How much does living cost here? What businesses are prevalent here? Include information about schools, restaurants, hospitals, general accessibility, and transportation issues. What are some locations for leisure? Check out Homecity Real Estate's YouTube channel. They have a wide variety of neighborhood videos. How-to Videos How-to videos are the ones you can get super creative with. There are tons of topics you can cover. There are many concepts in the real estate industry that might be confusing for your clients. To get some ideas for how-to videos, remember all those questions your clients were asking you. This way, you might discover new potential clients along the way. For more how-to videos, check out Shaheedah Hill Real Estate. You will notice many how-to videos that address the questions that first-time homebuyers might have. "Just Sold" Showcasing your success is important. It not only celebrates your career as a real estate agent, but also ensures your clients know that you're capable of successfully selling a home. It can also be considered as a form of testimonial. Highlighting Local Businesses and Community Events Highlighting local businesses and community events not only showcases that you're a neighborhood expert, but it also indicates that you care about local businesses. Giving shout-outs to small businesses, especially right now when many of them are struggling, seems like a good tone. Behind-the-Scenes (BTS) Videos People are always interested in what is going on behind the scenes and what it means to be a real estate agent. That's why videos of "one day in life of a real estate agent" are so popular. Take a look at Loida Velasquez and Chastin J. Miles for two takes on the real estate BTS video. Still Not Sure? If you're still considering whether or not YouTube is worth it and whether you should commit to such a long-term strategy, don't worry. There are easy ways for you to start real estate video marketing. With the rise of TikTok and Instagram's newest feature Reels, real estate agents are able to create viral bite-sized content. You don't need a professional camera, or a crispy clear set up. Just your phone camera is enough. These two platforms can be your first step towards an extensive video marketing strategy. Check out Real Estate Marketing Dude to learn the top marketing strategies. To view the original article, visit the Realtyna blog.
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Make Your Next Marketing Strategy Local
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How to Inject Creative Life Into Your Emails
We all need fresh inspiration from time to time in our lives. Whether it's in our personal lives or our professional responsibilities, sometimes the monotony of routine can start to wear on you. The same goes for a marketing strategy, with email being the one marketing channel that can sometimes feel like a complete hit or miss. Far too often, marketing plans get stuck in a set-it-and-forget-it template and start to grow stagnant – and your ROI starts to suffer. Here are three areas in your email marketing where you can get creative as a real estate agent and inject your personality into how you communicate. 1. Throw a party Let's face it – everyone loves a party, even more so when they aren't the ones hosting it. Client appreciation events do exactly what their name entails; they are for you to appreciate your clientele – while also looking to deepen your existing relationships. Hosting a party has all the makings of a creative angle for promoting it. Make sure you give yourself enough lead up time to let people know about your event, planning it and building your guest list. This allows for a series of emails to go out in a drip campaign hyping it up, and reminder emails as well. Hint: Suggest that they "bring a friend," which will then allow you to add them to your database and expand your referral numbers for future follow-up. Hey – the more the merrier! 2. Celebrate an Anniversary Personalized email marketing is the trick to cutting through an overloaded inbox. Whether it was a prospect you met two years ago, or a lifelong friend, people LOVE when they are remembered. The trick to doing this is to jot down any and every key point you had from their last conversation. Pick up on birthdays, wedding anniversaries, graduations and move-in anniversaries to log them into your CRM. It is truly unbelievable how far follow-up on key dates like this can go, because it shows that you care and that you pay attention to the smaller details in their life. It's also an easy and mighty way to stay top of mind when they're in the market for a real estate professional. 3. Host a Fundraiser This pairs well with the party aspect, because people like to rally behind a fundraiser in their community that supports a great local cause. You could: Host a BBQ as a fundraiser and request attendees to donate old clothes. Design a road hockey tournament with proceeds going towards sponsoring a youth sports team or club. Volunteer you time serving at a local restaurant, with proceeds going to your preferred local charity. Host a food truck event to raise money. Plan a community bake sale to bring together the neighborhood. All proceeds from the baked goods going to charity. How to make your emails stand out Now that we've outlined three ideas on what to base your email campaigns around, it's time to breathe life into these emails. When looking to inject personality into your email marketing strategy, remember that it's important to know your audience and tailor your content and messaging towards their proper segment. For instance, the email copy for a 25-year-old prospect won't be the same as a 60-year-old newly retired couple – the message has to meet the demographic. This is why having a real estate CRM is crucial because it allows you to segment these different personas and design drip campaigns to cater to the respective siloes. Here are some tips to help make your message pierce through the screen: Use GIFs GIFs, or Graphics Interchange Format, are image files that support both animated and static images. GIFs are easy to consume, they catch your eye, and they have an emotional impact. Everyone has seen enough cat GIFs flooding their social media—but, remember, this type of media really resonates with the Millennial generation and could be hit or miss with an older demographic. It's good to try new things – but make sure you know your audience will actually consume it. More Visuals, Less Text Let your visuals tell the story and feed all of the information through them. Remember, visual content generates up to 94% more views on your posts – take advantage of what that statistic is telling you. Film it While video has long been seen as an expensive and time-consuming marketing practice, the truth is that is doesn't have to be. With BombBomb, you can easily record videos and insert them into your emails by filming with the video recorder. Try this: instead of typing everything you want to convey into an email, write it out as a script for yourself and film yourself on your computer! It's a much more intimate and compelling way to personalize your message, and helps put a face behind your message. No matter how creative you choose to get with your emails, all roads lead back to having a high-powered CRM to help you launch the campaign and measure its effectiveness. To view the original article, visit the IXACT Contact blog.
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How to Use Instagram Carousel to Boost Your Business and Win More Listings
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What's the Difference Between Marketing and Advertising?
Kenneth Jones, an award-winning real estate broker and appraiser, shares the key differences between marketing and advertising. It's important agents understand the difference between these two in order to implement a succesful marketing strategy for their real estate business. Here's Kenneth: The difference between marketing and advertising is... I don't want to seem like I'm prolonging what should be a simple answer, but I really want you to UNDERSTAND this—not just THINK you understand this. We've all heard the words "marketing" and "advertising." And, while we all "hear" those words almost everyday of our lives, most people see them as meaning the same thing—a distinction without a difference. Well, they'd be wrong. Let me explain the differences. What Marketing Is MARKETING is the process of building a familiarity between a company, or a product, and the general public. It's the development of a relationship with the public, rather than trying to get someone to buy their product or service at that moment. Marketing serves a far broader purpose than advertising. But marketing also includes advertising. Think about it: without advertising, how else would anyone know that the company, product, or service exists? But the big difference between ads that are developed for "marketing" purposes and the ads developed for "straight advertising" are that marketing ads are only to make you aware of the company, their product, or their service. Marketing ads are not intended for you to do something or buy something now. Another characteristic of marketing is that this relationship building occurs through a variety of different events. The pre-planned series of marketing events is commonly known as a "marketing program." An example of a marketing program is a company sponsoring a special TV program, or a continual series of programs, or a major sporting event such as the Sony Open in Hawaii golf tournament. In real estate brokerage, when I refer to creating a marketing program for a property that my company is trying to sell, I'm talking about making other real estate agents and the general public familiar with the property. One example of a real estate related marketing event is holding a broker's open house where I invite other active agents to a semi-social event at the home being sold. The purpose is for them to become familiar with the property so they can match it up with one of their buyers. Another example of marketing is when a company buys the right to place their name on a sports arena, such as the Prudential Arena—a.k.a. The Rock—home of the New Jersey Devils NHL hockey team in Newark, New Jersey. The name of this arena represents the Newark-based Prudential Insurance Company. Some argue that "marketing" and "branding" are the same thing. And while they do overlap, "branding" is intended to make the public aware of the visual identity of a company, specifically their logo graphic. To see an example of "branding" vs. "marketing," let's go back to the Prudential Insurance Company. While putting their name on the sports arena is an example of "marketing," their logo, which is on the side of the arena building, is an example of "branding." So, when you see that graphic of a blue rock in that circular pattern and you think of Prudential Insurance, you've just experienced "branding." That's because this image is "branded" in your brain. So when you see this logo, you automatically associate it with Prudential Insurance. Now that you have an idea of the difference between marketing and branding, let me tell you the distinct difference between marketing and advertising. What Advertising Is ADVERTISING is intended to get someone to do something or buy something NOW. The best examples that distinguish advertising from marketing would be things like those supermarket ads. They're telling their prospective customers, "Here's the price you can buy this item for until 'x' day." The implied message is, "If you don't buy it by 'x' day, the price is going to change." The greater implication of the message is that the price will go up, So you'd better buy it NOW! In real estate, when a home advertisement is also intended for a prospective buyer to act NOW, commonly used terms are "Don't miss this opportunity," and "See it before it's gone" in order to try to motivate prospective buyers to see the home being offered. In the end, the difference between marketing and advertising is that while marketing simply says, "This is who we are and this is what we do," advertising stresses a sense of urgency—do something NOW before you miss the opportunity. To view the original article, visit the Zurple blog.
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The Real Estate Marketing Materials Every Agent Needs
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How to Create a Killer Real Estate Content Calendar
Are you the agent that plans all of your social media and blog posts, or are you the agent that just posts spur of the moment content based on your mood? Everything in your business needs to be planned in order to be successful and your real estate content posts are NO exception to this rule. In order to maximize reach on your real estate content, it is important to put together a marketing content calendar. Here are four tips to help you maximize your real estate content strategy: Research Spend a few hours researching some of the latest trends in the real estate industry or in real estate industry news. Use this time to cultivate a list of articles that you have found and want to share with your fans and followers, or a list of topics that you are going to start writing about yourself. You should be setting aside a few hours every week to do this so that your content stays fresh. Of course you are going to stumble across content that is share-worthy from a few months, or even years ago, which is fine, but keep in mind that current content is often more relevant. If you are going to use old content, try to rewrite something and put a current-day/relevant spin on it. Pro Tip: For those spontaneous agents that want to find content the day of a post, doing a bit of daily research can help you be a planner and spontaneous at the same time! Consolidate all of your calendars into one First things first—if you have multiple calendars to look at everyday, get rid of all of them except one of them. With multiple places to find information, there is a really good chance that you will have a hard time staying organized. Put everything on one calendar so that all of your deadlines are in one place. If you want to go above and beyond, color coding is a great way to make your information easy to find. This also eliminates issues of your colleagues or assistants not being able to find information that they need in order to successfully assist you. Pro Tip: If you are color coding your calendars, make sure that you have a key so that you don't ever have to question what things mean. Set reminders Remind yourself when you need to be posting your content if you don't have an automated posting tool to pre-schedule your posts ahead of time. Sometimes you can get stretched a little bit too thin at work, and tasks fall through the cracks. Don't let posting engaging real estate content be one of the items that fall through the cracks. Once you have a reminder, whether it's a daily or weekly reminder, you will find yourself falling into a routine and not feeling overwhelmed with the fact that you are being reminded to complete a task. Pro Tip: Don't cancel your reminder even if you are able to remember your posting schedule. There could be a day in the future where you are going to need that extra reminder. Better safe than sorry, right? Share your content Share your content on as many platforms as your heart desires. With the abundance of social media platforms available today, you have a lot of choices. You also have your personal website, emails to your clients/potential clients. Your sharing ability is pretty limitless these days. The more platforms that you share your content on, the more impressive your reach will be. Your business is only as well known as you make it, and creating a real estate content marketing calendar can help your business grow while keeping you organized. Get your content marketing calendar started today so that you can get ahead of the game. Are you ready to get your content marketing calendar started? To view the original article, visit the Zurple blog.
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14 Benefits of Virtual 360 Tours for Real Estate Sales and Marketing, Part 1
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How to Create Instagram Posts for Your Real Estate Business with Canva
Ready to start sharing engaging real estate content with your network, but not sure where to start? If you want to share neighborhood market stats, new listings, open houses and client testimonials, this article will get you going. What is Canva? Canva is a simple to use, online design and publishing tool. With it, you can easily create designs without having professional design skills. All you need is an understanding of your brand colors and fonts, along with a clear idea of what you want to share. With a free account, you'll be able to use the templates shown in this article. But it will take a Canva pro account, or pay per download, to export the designs as graphics you can share on Instagram. If you're just kicking the tires, try signing up for the Canva Pro 30-day trial. That will allow you to have all of the features, free for a month. Benefits of Canva Templates With premade templates, you're not starting from scratch. You'll simply find designs that you like and then modify the overall look and feel as needed with your brand colors, fonts, and imagery. Simple Tips to Edit Your Canva Design Agents active on social media platforms such as Instagram often share market stats for their geographic farm area. So for this article, we're going to break down the how-to and provide a few specific templates to make the job easier. Change Colors Click Neighborhood Market Update to access one of our Canva Templates. Select "Use Template." If you have a Canva account, you'll be prompted to log in. If you do not have an account, you can create a free account using your email address. Click to select the element that you want to edit. Then click on one of the color tiles that appears on the toolbar above the editor. Then from the color editor panel, click the color that you want to apply. To choose a different color, click "New color" or the rainbow tile from the editor side panel to use the color picker. Add or Change Image With the template design open, look to the far left side panel. Click the "Photos" tab. If it's not showing, click the "More" button to locate it. Look for images by typing keywords into the search bar. Once you've found or uploaded an image, add it to your design by simply clicking on it. Any image you've added can be adjusted from the top toolbar. Make sure you've clicked on the image and then choose: Effects, Filter, Adjust, Crop or Flip. Social Media Friendly Market Update with RPR and Canva Now that you understand the basics of editing a Canva template, let's focus on customizing a Market Stats template using data from RPR. First, click this link and then select "Use Template." The design shown below will open. Next, we need to get the data from RPR to update our graphic. You'll need to visit RPR and search for the area you'll be covering. If the area is a neighborhood, try using the RPR Neighborhood search tool, or create a Market Activity report for any geographic area. For this example, I'll generate a Market Activity report for a neighborhood and we can use the data from there. Within RPR, select "Research" from the main navigation and then choose "Map Search."(Note: If the map is open to the correct area, simply pan or zoom the map as needed to get centered on your area. If it's not, use the search bar to enter your area.) From the top of the RPR map, select the "Show Geographies" pull-down. Select "Intermediate Neighborhoods," and neighborhood outlines will display on the map wherever available. Locate the neighborhood you'll be covering. In my case, it's called "Lake Forest neighborhood in Lake Oswego, OR." Select the area, and it will turn an orange color, and a map balloon will display. Click "Create Market Activity" report. Once the Market Activity report has been generated, open it and navigate to page #2. We'll use the Median Estimated Home Value and 12-Month Price Change for this template. Next, navigate back to Canva with the Market Update template open. Double click on the blue median estimated home value text. It will become highlighted. Now type the correct number from your Market Activity Report. In this case, it was $690K, so type that amount in. Then repeat this for the "Change Over the Last 12 Months." In this case, that was 26.11%, so type that now. See how easy that was? Now update the colors and image as needed using the directions from the start of the article. Downloading Your New and Finalized Sharable Design Once you've updated your colors, imagery, and market stats, it's time to export your design. With the design open, tap the "Download" (or down arrow) icon at the top right corner of your screen. A menu will open, then choose a file type for your download. Wait for the export progress gradient to complete. The design will immediately save to your computer or camera roll. Download 6 Free Canva Templates for your Real Estate Business We created a few real estate-themed Canva templates that are free for your use. You'll need to add your own colors and images, where appropriate, but these designs mean you'll spend less in design mode and more time sharing content in your feed. RPR and Canva—a Match Made in Real Estate Marketing Heaven Well, now you know the secret of how other agents create such beautiful, professional-looking images for their social channels. Combining Canva's low cost, easy-to-create image templates with RPR's data will make you look like the go-to neighborhood expert you are. Next time you post on Facebook or Instagram, remember this how-to and take your post to the next level. Your social posts shine and they'll get plenty of eyeballs, too. Good luck! To view the original article, visit the RPR blog.
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Trending Now: Smart Technology, Smart Marketing, Smart Realtors
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How to Optimize Your Real Estate Video Marketing
Video isn't the next hot thing--it has been the hottest for a while now. What's changed during the past few years is how videos are created, marketed and consumed by viewers. You no longer need professional-grade equipment and expensive editing software to produce engaging content. Low barriers to entry is one reason there's been a boom in new content. And this accessibility is exactly why real estate video marketing needs to be among your top priorities this year. More importantly, consumers are watching videos at a higher rate than ever before. Currently, Americans average 18 hours of video-watching per week, which is two hours more than a year ago. It's increasingly the go-to method for learning about a product or service, with more than two-thirds of people preferring videos to text or other types of content. If you're ready to put more fuel into your real estate video marketing, then read on. We'll discuss techniques for maximizing video and leveraging the right platforms to promote it. Three Tips for Better Videos Although consumers are gobbling up video hours like candy, it's just as easy to flip to the next shiny object if the content isn't interesting. So, how do you maximize your precious video time? Keeps these three main points in mind when you're creating your real estate video to ensure it's as engaging as possible. This goes for listing videos (e.g. walkthroughs) as well as brand awareness/promotion (e.g., an intro to you and your services). 1. Keep it short When people are browsing social media, their attention span is limited. The interesting thing is that the length of time they are willing to watch a video differs by platform. This mostly has to do with expectations. For example, people go to YouTube specifically looking for video content, so they expect it to be more in-depth and are willing to watch longer. On social media, on the other hand, consumers are only willing to spend so much time per post before moving onto the next. Here are ideal video lengths by platform that HubSpot's research uncovered: Instagram: 30 seconds Twitter: 45 seconds Facebook: 1 minute YouTube: 2 minutes The takeaway here is that you need to get your message across as quickly as possible and cut out any fluff that lengthens your video but isn't engaging. Front-load your videos with need-to-know content at the beginning in order to both hook watchers to stick around longer and ensure they learn the most important points before exiting the screen. You can and should publish longer versions with your MLS listings or on your real estate website. Buyers browsing those spaces are similar to YouTubers in that they are expecting and want to watch an in-depth video. 2. Include audio and subtitles A majority of people don't turn up their volume to listen to audio (hence the "volume up" and "sound on" emojis and stickers that appear on many videos). While you should include audio for those who do want it, you must also include subtitles for everybody else. It's the only way for you to provide context or important details if they aren't listening in. Many programs will be able to intelligently apply subtitles for you, but just make sure that the text is accurate and well-spaced throughout your video. If not, go in and make edits to ensure you're publishing high-quality, accurate content. 3. Be visually engaging You may think "easier said than done," but that's not true. Your best judgement will guide you in the right direction. Chances are you also enjoy watching videos, so you will instinctively know whether the video you make is snooze-worthy or worth watching. There are a few things you can keep in mind that will help you ensure you're keeping it visually engaging. First, make sure the rooms are well-lit. Don't shoot at night, and when you record during the day, open all the windows and let natural light flood the space. Use indoor lighting when you don't have a window to open or if the level of sunlight is too low. Second, don't move the camera too fast or too slow. If you're doing a walkthrough, you don't want to speed through a room so quickly that you force viewers to pause or rewind. Move too slowly and you'll lose viewers, especially those who have their audio off. Finally, ensure there is an interesting focal point in all shots. For example, if you are doing a walkthrough and there isn't staging furniture set up, don't pause on a wall as you describe the room. Keep panning the camera or move to another room so you keep viewers interested in learning what's behind the next door. One last step When you've finished your video, share it with close friends or colleagues who can give you honest feedback. You won't need to do this forever—you can sign off on the video yourself once you become more accustomed to real estate video marketing. Where to Promote Your Videos Too many real estate agents fall victim to publishing their videos with the MLS property listing and stopping there. You did the work, so you should promote it far and wide! Here are a few locations across the web where you can reach interested buyers and sellers. 1. Social media If you already have a following on specific social media platforms, like Facebook or Instagram, then you should definitely share your video natively so your fans can interact with your content. It's also important to invest some of your advertising budget in your real estate video marketing. Push it out to those who don't already follow your business pages but are in your sphere and target audience. When your sphere sees your ads, it's a reminder that you work in real estate (so many people forget!). By promoting your content to your target audience, you are widening your sphere of influence by introducing yourself to new potential leads and improving your brand awareness each time they see your ad. Homesnap can help you set up and target your video ads on Facebook and Instagram in just a few clicks, and you get to choose everything from the dynamic design to the lead form to the daily budget. Check out our video ads for real estate agents for yourself. 2. Your Google business profile No matter what type of video you create—whether brand-focused or a walkthrough of a listing—you should publish it to your Google business profile's media section. This is just another piece of content that will help leads and prospects get to know you better and see you in action. If you don't already have a Google business profile, now is the time to claim your space and get started. In addition to being a key place to extend your real estate video marketing, it's integral for branding and establishing credibility. 3. Homesnap Buyers and sellers browse Homesnap daily, looking at new listings, comparables and, of course, agents and their real estate profile. If your listing videos are already in the MLS, they will automatically be attached to your property listing in Homesnap. But you can take it one step further and create unique content just for buyers and sellers who check you out in Homesnap. Homesnap Pro agents can add a Story (similar to those on Instagram and Facebook) to each of their MLS listings. You'll record content and add text, graphics, filters and more right inside the Homesnap Story creator. Your completed Story will be available to those who look at your individual listings, as well as your public profile in Homesnap. See how easy it is to get started! You can also promote your Homesnap Story as a targeted ad on Facebook and Instagram just by selecting the boost story option. A final thought If you aren't already creating marketing videos for your real estate business, today is the best day to start. Don't forget: Practice makes perfect. The more often you produce content, the more natural it feels to be in front of and behind the camera. After you see for yourself the high level of engagement that videos get, you'll be wondering why you didn't start making them sooner! To view the original article, visit the Homesnap blog.
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How to Add Infographics to Your Real Estate Marketing Strategy
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How to Build Your Online Branding
Compared to all the other real estate professionals in America, what makes you special? Phrased that way, this might feel like an intimidating question. But rest assured, there is an answer. The way you respond shapes your business in profound ways. Here are examples of ideas other real estate experts like you have had: "I'm special because nobody else knows the borough of Brooklyn like I do." "I'm special because I truly understand what goes into senior downsizing." "I'm special because I bring years of negotiating experience to my clients." The question is, how can you communicate your advantages so your leads will know and remember them? The solution is found in online branding. Online branding is crucial because the majority of your future clients will find you online first. They might read about you on your website weeks or months before they actually expect to reach out to a real estate agent. The first impression you make helps determine whether you're the one they eventually choose. Exactly What Is a Brand, Anyway? To clear up confusion, it helps to understand what branding is not: Branding isn't just about your values, even though your values are part of your brand Branding isn't just about your visual identity, such as your logo, color scheme, or fonts Branding isn't just what you say about yourself, but also what others say about you You can think of branding as a structured and intentional approach to communicating what you want others to know and remember about your business. Branding isn't just visual; it's everything you put out into the world, including how you interact with people professionally. Likewise, things other people say about you — such as reviews on third-party sites like Yelp — become part of your brand when someone learns about you by reading them. But if you've taken time to think deeply about your brand, you'll be able to positively influence even the factors you don't directly control. What Do You Want Your Brand to Represent? There are several questions you can ask yourself to get to the heart of your brand: Who Is Your Ideal Customer? After a little time getting used to the industry, this is the most crucial question any real estate pro can ask. All branding is directed "to" someone, and you'll need to know that person's characteristics. Marketing to first-time Millennial homebuyers is very different from marketing to Baby Boomers. Who do you want to serve, and what are their pain points? What demographics do they fall into? How do they research real estate issues? What Is Your Mission? You might think of your mission as your promised experience, what you want to deliver for everyone who picks you over the competition. For the agent focusing on those Millennials, it might be something like: "Make the home buying process easy and stress-free for people aged 30-40 searching for their first home." Whatever you choose as your mission, it's most effective when you can express it in a single succinct statement. What Can You Provide That Others Don't? Scroll back to the beginning of this article and take another look at the three answers people gave when they were asked what makes them special. Each statement provides insight into what they have to offer that most other real estate pros won't. Since everyone brings their own unique perspective to real estate, each person has their own grab-bag of specialized skills that can differentiate them from their colleagues. Three Ways to Express Your Unique Brand Online Once you have clarity on your brand, here's how to bring it to life online: Blog Regularly in Your Areas of Expertise Every blog post serves as a preview, a tantalizing taste of the value you can offer when someone chooses you as their agent. By publishing regularly, you strengthen your credentials as a local expert. In the process, you can also raise your visibility in online searches on topics relevant to your business. Embrace Branded Real Estate Video Video truly is the next best thing to being there. It's not just for listings, either: it's the ideal way to introduce yourself to new website visitors. The more video content you produce, the more chances people have to feel like they know and trust you. Some agents augment practically all of their blogs with video. Amplify Your Voice on Social Media Instagram, Facebook, and LinkedIn all provide amazing opportunities to further your brand. Take the time to lavish attention on every element of your profiles, from header images to headlines. Then, share new content as it comes out. That should encompass blogs, videos, new listings, and any news that matters to you. With best-in-class marketing automation, Delta Media Group helps you showcase your brand with confidence. RE Technology readers can try DeltaNET 6 FREE for 30 days. To view the original article, visit the Delta Media Group blog.
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How to Humanize Your Digital Business
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BoxBrownie Releases Its 2021 Listing Visual Marketing Analysis
Here's a terrific report from BoxBrownie about the best ways to visually promote your listings for all ages. You can read an excerpt from the Preface below and then download the full report here. I have heard a lot of criticism of the National Association of Realtors over the past five years in the USA. Of the many countries I have travelled to, the NAR would have to be the organisation providing the greatest benefit to its members that I have ever seen. One of the most under-rated pieces of information the NAR dutifully release annually is the Home Buyers and Sellers Generational Trends report. I cannot speak highly enough of the value of the data released in this report and I personally wished my home country had equivalent data available to agents in order to assist us in sculpting business direction. Staggeringly, I would estimate the members who would know about this report and understand its value to be in the minority. Since 2013, annually this report has shone a light on the website features a purchaser would want to see in their efforts to purchase a property (page 59). Even at the quickest glance, the report tells us a few things: 89% of all purchasers regardless of age wish to see Photos of a listing 67% of all purchasers regardless of age wish to see Floor Plans of a listing 58% of all purchasers regardless of age wish to see a Virtual Tour of a listing These three figures are slightly higher than they have been over the past years, which I could argue might be the influence of being in a year of lockdowns and more difficult access to properties for inspection. However, none of them are out of order with the previous five years and more worth of data this annual survey has collected. If you look at the entire list there are some categories that I have always found humorous, for example, "Real Estate Agent Contact Information." I would assume for this to be on the list, at number 4, there is conceivably some agents not handing out their information to purchasers? Where I come from that person is unlikely to be an agent for very long. A Marketing Plan Over a period of time, I took the NAR report and paraphrased page 59 to formulate a plan for agents to follow in order to maintain consistency or marketing/brand and to sell a property for more, faster. In order of priority, relating to what the purchaser wishes to see, it is our belief at BoxBrownie.com that "best practice" agents have a marketing plan that looks like this: Good imagery Copy with all essential detail A floor plan 360°/virtual tour Video footage The research conducted investigates only three of the above aspects of visual marketing for a listing; Good Imagery, Floor Plans, and 360°/Virtual Tours. This research report is not to point people to BoxBrownie.com’s services. However, through the services we offer, I believe we are best positioned to shine a light on these practices. And whilst it is true that we have a solution for some of these issues, other companies do as well. Our message to the agent, broker, franchise, association, and MLSs is that marketing matters· and our challenge to you is to improve your property marketing to better serve the purchasers and sellers within the industry you operate. So BoxBrownie.com, as a company, and I, as a bullish, inquisitive, now non-practising listing agent (genuinely interested in the USA property industry and equally in love with the fabric and people who make the industry be who it is) are excited to offer this first research report to the American property industry. It is a way of saying thank-you for the way you have accepted this Australian start-up (now scale-up) and the love and support you have shown us over the past four years. Download the full BoxBrownie.com 2021 Listing Visual Marketing Analysis report here.
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Why Digital Marketing Isn't as Intimidating as You Think
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5 Reasons Why Virtual Tours Are a Must for Your Marketing Plan
Until December 2019, you might have been one of the most successful agents in your area and had the best marketing campaigns ever. There was no need for any improvement -- or was there? Then COVID hit and the whole real estate industry had to change overnight. Due to social distancing, travel restrictions or fear of catching the bug, your open houses and weekend walkthroughs and in-person meetings with buyers or tenants finished forever. Thousands of agents and property managers were taken by surprise and couldn't sell or rent anything anymore. The business model you were running was gone forever. The only new way of making it all possible are 360° virtual tours that allow anyone to inspect the property wherever and whenever they want. When the pandemic hit, Virtual Tours Creator (VTC) was already in the top five international virtual tours providers and our current customers were calmly selling or renting sight unseen. They didn't have to change anything as they were ready. They had already digitized their offer. Imagine showing your customers a tour like this when your competition couldn't even leave their home! Here are five reasons why virtual tours are a must for your marketing plan in real estate this year: 1. 360° virtual tours make it safe for you, your team and your customers during the global pandemic For many agents—and, more importantly, for buyers—open houses are a waste of time spent traveling back and forth to properties that buyers are not really interested in. Virtual reality (VR) tours help save time for both parties and allow agents to get more qualified buyers. They eliminate face-to-face contact when presenting a home. Agents can conduct virtual inspections with customers on any device in the comfort of their own home without the need to travel. This brought safety to both parties in the face of 2020's global pandemic and allowed many businesses to thrive when a total lockdown was enforced. Our customers were selling properties sight unseen all across the world. Keep your staff and customers safe by avoiding face-to-face contact. 2. VR tours help your brand stand out in the digital world and win new listings! How many times do you ask yourself how to outrun your competition? 360° virtual tours make you stand out from the crowd—every landlord or seller will choose you rather than you competitor who offers the old-fashioned photos-only package. Having a virtual tour made can cost between $150-$600, and it may take up to seven days before the VR provider can turn up to create the tour. Not many agents have the budgets to use such technology at such cost, nor the time to wait for a photographer to turn up. Being able to offer a VR tour in the listing presentation is a huge advantage over any competitor. Moreover, being able to impress vendors and do the tour on-the-spot can, in many cases, win the listing for an agent. VTC allows the creation of 360° tours by an agent without the need to outsource it to expensive photographers with lengthy delivery times. Do not be dependent on anyone; create the tours yourself when and where you want. Did you know that, according to REA, listings with VR tours have 487% more engagement than the ones with only photos? This says it all! 3. 360° VR tours allow you to save time by pre-qualifying buyers and tenants There are many tenants on the market that often look only for opportunities and therefore are not really committed. You can weed them out by presenting the virtual tours of properties online before you plan an open house. That way, you won't have to worry about tire kickers and next door neighbours. During COVID, tenants tended to rent or even buy properties site unseen. 4. Tours allow you to have a 24/7 open house How many people can you run through an open house over the weekend? Twenty, 30 or 60 people? During COVID, you might have had zero. Our customers track their VR tour visits and will tell you that they had 400 people looking at the tour in three days—where else can you do that ? Agents get more qualified buyers before they even come to the open house. Every buyer is able to make informed decisions on buying a property from the comfort of their own home where and when they want. You can have an open house 24/7 available to anyone and anywhere. ONLY a virtual tour allows you to work when you are not working. Even better, clients can view it whenever they want without bothering you. 5. Virtual tours help your business restructure and give sales agents or property managers the time back to do what they should be doing in the first place No matter how you operate, prepping properties for advertisement can be time consuming. From when you first launch a new property, to finding the right buyer or tenant to work with, it is very common to be inundated with inquiries. A virtual tour can help you segregate the serious clients from the curious. What else can a virtual tour be used on? By using a 360° camera, you can cover every corner of a house and it should only take about 15 minutes to shoot—plus an additional five minutes to set up using Virtual Tours Creator's system. Here at Virtual Tours Creator, we will hold your hand in the process of learning how to take 360° photos and creating an interactive 360° virtual tour. We will teach you how to create perfect 360° tours in one day! You can also use virtual tours for: assisting sales agents with generating appraisals, assisting suppliers with quoting for repairs, as a tool in your entry and exit process. Keep in mind that these are just some of the benefits virtual touring can bring to your business. Virtual Tours Creator has made creating 360° virtual tours easy, fast and affordable. You can create a three-bedroom house 360° tour as fast as 15 minutes for as little as $2 per property. To learn more, visit virtualtourscreator.com.au. To view the original article, visit the Virtual Tours Creator blog.
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Top Digital Marketing Tips of 2021
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The REAL Problem with Buying Online Leads that No One Wants to Talk About
If agents buy leads and grow their business through advertising, then they become transactional. If agents are transactional, then they become a commodity. If agents are a commodity, then they can be replaced by technology. THIS is the REAL problem with buying online leads and any kind of advertising. And here's the thing—the companies who sell you leads and advertising are definitely not going to talk about it. It's not in their best interests. But the good news is that the data says you shouldn't buy online leads or any kind of advertising! And here's the punchline: if you don't, then you will stay relevant and not be replaced by technology companies like Redfin and Zillow, and iBuyers like Opendoor. Now let's dig into the facts… How do homeowners find their agent? According to the 2021 NARS Home Buyers and Sellers Generational Trends Report, upwards of 75% of home sellers used a referral or agent they knew from the past to list their house. In addition, 36% of sellers recommended their agent three times post-sale of their own home. Conversely, 1% of sellers used advertising to choose an agent and 1% used direct mail. ...so why are real estate agents and brokers spending so much on these platforms? The loose answer is, because that's what they are told. When a new agent starts their business, they are willing to go along with the status quo. As for brokers, they too have been led down the garden path, so to speak. They can only provide so many tools for their teams before they become antiquated or ineffective. What do homeowners care about? The three most important factors in choosing a real estate agent to sell, by level of service, according to the 2021 NAR report, are: Reputation of Agent: 31% Honesty and integrity: 26% Knowledge of Neighborhood: 15% So, it stands to reason that if people choose their agents based on the factors above, wouldn't buying leads and paying for bus bench advertising be unnecessary? Simple answer: Yes. The three factors listed above clearly have little to do with the actions of buying leads or advertising. What they all have in common is human connection. It's been proven time and again that people work with people they "know, like and trust." So how are real estate agents supposed to create this loyalty so they can build a business instead of being transactional? The primary objective of real estate agents should be to become more relevant by their clients and become indispensable to their community. Additional problem: The Covid pandemic Advertising has often been referred to as "merely a connection of strangers." Now, consider what being a consumer, during a pandemic, while trying to buy or sell your house with a stranger really entails? Not sold on the idea? The pandemic has far reaching effects as it has created a lot of fear-based behavior. We no longer want to meet strangers face-to-face for fear of getting sick. We have created "safe" bubbles and are intentional with whom we "let in." These are people we know, like and, most importantly, TRUST. Combine this with the fact that homeowners have had over five years of experiencing poor service from agents who attest they are the local market expert, only to find out they flash fancy numbers and show comparisons of other listed houses and call it a day. With a 30% decline in conversion from advertising, evidence is now indicating a massive shift towards using agents that people know, like and trust or who were referred to them by people they trust. "The data speaks for itself. Advertising is working less and relationships are working more. Whether an agent uses my company's solution or not, the key to growing your business in this new normal is to spend less time and money on buying leads in all the various ways, shapes and forms you can, and shift that time and money towards adding value to people," explains Grant Findlay-Shirras, Co-Founder and CEO of Parkbench.com, a leading online website that helps real estate agents connect with their community and foster relationships with homeowners and business owners. Real estate agents who fundamentally understand these concepts can consistently generate new business. This can be accomplished using various techniques and implementing them into one's daily business routine. Some concepts include, but are not limited to, the following: Create a website and post local news and events (helps with SEO) List the businesses in your community, and post their deals, sales and specials (helps with SEO) Blog about local schools, parks, events, etc. (helps with SEO) This list is endless, but the work isn't. "A referral system can be grown organically through providing value upfront and then cultivating your database," says Rick Aurora, a broker of Royal LePage Infinity Realty in Toronto, Canada. "The best referral in life is a personal referral from someone you know." Rick and many other business-conscious real estate brokers are turning to companies, like Parkbench, for alternate solutions to help their agents in this fast-paced and highly competitive industry. "How can I help you?" These are five simple words, but they can have a huge impact on and can change your business forever. These words can help you separate your real estate business from your competition. These words can lead you to become the go-to person in your community. Service first By serving people first, by investing your time and energy into others outside of yourself and creating relationships that will last a lifetime, you become that person people will know, like and trust. As you refer people and businesses to each other, they will naturally want to refer business to you! It's the Law of Reciprocity! Now understanding the "Law of Reciprocity" is one thing; implementing it is another. Rick Aurora believes this wholeheartedly. His company, Royal LePage Infinity Realty, reached out to Grant Findlay-Shirras when he saw what the Parkbench platform could do for his team. They have since formed a partnership that allows real estate agents to use the platform on a pay-as-you-go basis. "Grant has offered us to 'try before you buy' his services. That takes TRUST!" Rick states. How does it work? The Parkbench system has client acquisition down to a science. It is a systematic and predictable process to help real estate agents give value to their community. "The average agent who uses Parkbench grows their income by 25% year over year and they profit more since it's built on relationships and referrals vs advertising. Aligning with brokers across North America strengthens our position for long-term growth and offers them [brokerages] the ability to create business differentiation," Grant says. Do you want to do more relationship based, community-driven marketing? If you're an agent in The GTA, contact Rick to get access to Parkbench at no upfront cost to you, and use it to help you get more listings and referrals! If you're an agent in any other part of the world and you want to become the local market expert and increase your exposure within your geo farm community, reach out to Grant Findlay-Shirras to learn how. If you're a broker owner or team leader who wants to give their agents a systematic and predictable way to create high quality leads in their geo farm that doesn't cost you any money, then contact [email protected] to learn more about "the local broker program." Free resource Do you want to know the top 30 local professionals who refer the most business to agents? Download this free ebook and learn who they are and how you can connect with them. Also, you will learn how to add value to business owners so that you can build referral generating relationships with them.
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How to Build the Perfect Real Estate Instagram Marketing Strategy
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Digital Curb Appeal Matters
When you're showing a property face-to-face, curb appeal is indispensable. There are many different aspects to curb appeal, but it all adds up to that essential first impression. From the moment potential buyers lay eyes on the home, right before walking through the door for the first time, they are primed for a memorable experience — and ready to find the home that's "the one." No doubt, your mind whirls into action to improve curb appeal whenever you look at a property. You might think of things like: The exterior paint job, how fresh it looks, and how well it matches the rest of the neighborhood The roof — its style, colors, and materials, and whether or not it looks ready for another 10 years Landscaping and lawn care appropriate to the season, with no yard waste or other obstructions Presentation — how well the all-important walk to the front door is framed, and the door itself When care is taken with curb appeal, it really can be a case of love at first sight! It might surprise you to know that the exact same effect is at work in the digital world. Yes, digital curb appeal is real. And it makes a winning difference for your sellers. Digital Curb Appeal Sets Properties Apart in 2021 and Beyond Digital curb appeal is a simple concept, but it takes creativity and hard work to master. In short, it means: Making your online home listing as appealing as it can look Ensuring it has a powerful preview in-home search results Even though online home listings are extraordinarily common — most home searches now start online — not everyone has gotten the message about digital curb appeal. Look at condo listings, for example, and you're very likely to see a preview photo that only consists of a community's sign out front. What a missed opportunity! Similar problems can crop up with a single-family residence. If a photo is blurry, distorted, or shows only one tiny part of what the home has to offer, it won't seize the attention of would-be buyers browsing through dozens of listings. As the listing gets little attention, it ends up at the bottom of results, even less likely to be found. First, remember what a listing preview usually shows: A feature photo along with the option to scroll through all the home's photos The asking price The number of bedrooms and bathrooms, including half and quarter baths Total square footage The address Special identifiers like "Hot!" or "Video tour" are also added to listings automatically. So, getting familiar with the different identifiers and how your listing can qualify is a terrific way to craft your strategy. People are far more likely to check a listing they know others are interested in! Four Ways to Help a Listing Excel with Digital Curb Appeal When it comes to digital curb appeal, you'll need to find new and exciting ways to help your listing tell a story. Luckily, it's not all undiscovered territory: many of the things you would normally do to prepare and stage a home are also helpful. Combine trusted techniques with new technologies and you'll stand out! Here are our four biggest tips for digital curb appeal: Collaborate on Pre-Listing Home Improvement - Minor cosmetic issues can sour buyers and sap a listing's mojo. In your early walkthrough of a property, make notes on anything that can be solved with a little elbow grease before your listing goes live. Major renovations should take a back seat to simple fixes, like a splash of exterior paint or new bathroom fixtures. Invest in Exceptional Real Estate Photography - The digital world is extraordinarily visual. These days, even the best phone photos won't do — professional real estate photography is a huge advantage. Photos should be taken of every room and every exterior angle, ideally at different times of day. Aerial photos snapped by drones are especially captivating for some buyers. Add a 3D Walkthrough and a Video Tour - These two features are highly in demand for today's savvy buyers. They also happen to be ideal ways to perk up your listings with two special identifiers buyers can see at a glance. Time spent on a 3D walkthrough is one of the biggest indicators of sincere interest in a home, so don't pass up the chance to stoke a buyer's imagination. Stage Each Home as "Move-In Ready" - Staging for your digital listing doesn't require fresh cookies in the oven, but there are still plenty of techniques that work. Clean up, declutter, and use natural light to your advantage, giving rooms a sense of size with mirrors where necessary. And, as always, hide the cat box and any other tell-tale signs of pets. Contact us to learn more about digital marketing for real estate, or try DeltaNET 6 free for 30 days. To view the original article, visit the Delta Media Group blog.
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Paper Is Cancelled, Move Your Brochures Online
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The New Google Screened Badge is Changing Digital Advertising: Here's Why
Every real estate agent should make it a priority to get their Google Screened badge as soon as possible. Here, we'll cover the top questions real estate agents have about the Google Screened badge. Google has slowly been adjusting its search results pages – specifically the first page — over the last few years to make itself a bigger competitor for top-of-the-funnel advertising tactics. Instead of sending people away to other websites, Google wants its users to find the info they need without very much clicking or scrolling. Just take a look at how Google has evolved its strategy recently: First, you could only run a paid search ad that appeared at the top of search results. Then, Google introduced the Google business profile to give relevant businesses prime real estate at the top of Google. Then you could connect your search ad to your Google business profile to unlock a Google Maps ad. There have also been adjustments so searches are hyperlocal (two people across the country searching "top real estate agents" will see different results), and the introduction of "snippets" so searchers can instantly see answers to common questions related to their search without ever clicking into a website. Now, real estate agents can run Local Services Ads, which appear at the very top of the search results page — even above paid search ads — and deliver live phone call leads. They can also include a powerful endorsement from the search giant itself: the coveted Google Screened badge. Unlike a traditional ad, the Google Screened badge can't be obtained in just a couple clicks, and Google won't endorse just anyone. The badge is tougher to get because you have to go through a screening process, but it's worth it because Google rewards badge owners with more live phone call leads. This gives savvy digital advertisers a huge advantage, because they can unlock a clear path to better ROI without paying anything extra, except a tiny bit more of their time to push some digital paperwork through. If Google has taught us anything, it's that its users adapt fast to these interface and experience changes, and quickly alter their search behavior accordingly. As the Google Screened badge continues to expand into other industries, users will only grow more and more likely to call Google Screened businesses that are right at the top of the page. That's why, even though it takes a little effort, claiming your Google Screened badge right now is worth it. What is a Google Screened badge? The Google Screened badge is a green checkmark and designation applied to Google's new Local Services Ads. Right now, the badge is only available to a few professional service providers: those in law, financial planning, and real estate. Each ad prominently displays the advertiser's headshot, star rating, and review count, as well as a click-to-call feature that drives direct phone call leads to businesses. Not all Local Services Ads receive the badge, and that's because you need to apply for it and get approved. It's an involved process that requires agents to allow Google to conduct business-level and business-owner background checks. This is how Google does its due diligence to ensure that its most esteemed advertisers are, in fact, licensed real estate agents. Once the vetting process is complete, you'll automatically be ranked over every non-screened agent in your market. Why do I need a Google Screened badge? Google continues to adapt its platforms to give users the most relevant search results higher and higher on the page. You've seen traditional SEO continue to evolve (just look at the organic featured snippets and FAQs that now appear near the top of search results), and that's because users expect the best information to appear first. By placing its Local Services Ads at the very top — the most sought-after placement — Google is telling consumers that these are worth paying attention to. And, Google is telling advertisers that this is where it's investing its time and resources. As such, Local Services Ads provide one of the lowest-friction experiences available today. Its prime placement makes it easily seen and accessible, and it offers a hassle-free click-to-call feature. The addition of the Google Screened badge not only boosts trust in the eyes of consumers — like a digital referral — but Google really does prioritize vetted advertisers above those who do not have the badge. Local Services Ads combined with the Google Screened badge create a one-of-a-kind ad unit. It's essentially a combination of a top-of-the-funnel ad (when consumers first become aware of your business) and a bottom-of-the-funnel ad (when consumers are ready to take action). That's because someone could search for "real estate agents in Seattle" instead of a specific agent, get served a list of Google Screened results — seeing these specific agents and their five-star ratings for the first time — and then tap an ad to call one of the verified agents. Within a single search experience, you can be discovered for the first time and immediately contacted, thanks to the high level of trust that users have in Google to screen and recommend businesses. This new ad type presents real estate agents with a unique opportunity to get in on the ground floor of what will undoubtedly become an important and highly competitive advertising space across industries. How can a Google Screened badge help me get more live phone call leads than my competitors? The Google Screened badge is exclusive. Since you need to go through a traditional background check process to get approved, it puts you on a different level from other agents. This requires more effort, but it also gives you a competitive advantage when you're trying to win new business because Google sends more leads to agents with a Google Screened badge. Our data also show that the leads generated from Google's Local Services Ads are highly qualified. For instance, one in two leads is an actual buyer or seller, and one in 10 leads is a seller lead. Plus, you can dispute bad leads with Google and win that budget back, creating a more efficient advertising strategy and ROI than your competitors. Agents who get in early will outpace their competition, as they'll have a head start in building trust with Google. The company rewards advertisers who invest in its products and provide a good client experience. When you already have good reviews and a high star rating and then also earn the Google Screened badge, it's a signal to consumers that you are trustworthy, which Google knows will lead to more live phone calls. The more phone calls you answer, the happier Google is with the experience you're providing to consumers. As a result, the search giant will optimize your ad for more phone calls. This creates a merit-based system where agents control their own destiny, so other agents can't simply outbid you for exposure. If you get screened and earn a Google Screened badge, consistently get five-star Google reviews, and answer when those leads call, you'll quickly outpace your competition. How do I apply for a Google Screened badge? We mentioned earlier that the application process is more involved than any other advertising product on the market. But that should not deter you at all. As one of the only professional service sectors that can apply right now, real estate agents should be running—not walking—to earn the Google Screened badge. THIS is the ground floor if you act quickly, like buying Amazon stock decades ago for $10. Navigating the application process on your own can feel intimidating. Homesnap Concierge makes it easier for real estate agents as one of Google's only trusted third-party partners. When you work with us, you're assigned a dedicated success manager who will coach you through the process, letting you know what information to provide, which specific documents to submit, and when to take the next step. Your success manager will ensure you don't miss a beat and are able to earn the badge as soon as possible. Another important part of the process that real estate agents should be aware of is the requirement of having a verified Google business profile with at least one review. Details from your profile are linked to your Local Services Ads and badge, and Google also uses that information to determine when to serve your ad in search results. As a Google preferred partner, Homesnap Concierge is able to expedite Google business profile verification process for our agents — which can otherwise add weeks to the process. And finally, our Concierge specialists vet every phone call lead and dispute bad leads on your behalf — so you can be sure your ad budget is always being invested in quality leads. It's bound to be a hot summer for residential real estate. Home-buying demand remains strong and inventory could expand as states loosen COVID restrictions and give us a glimpse of a return to normal on the horizon. Now is the time to invest on an advertising strategy that will bring you high-intent, qualified leads by phone. To view the original article, visit the Homesnap blog.
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Take the 30-Day Digital Marketing Challenge
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25 Real Estate Video Marketing Ideas
Lights, camera, action! Today's article is a simple one. We give you 25 ideas to give your on-camera personality some inspiration. We have also included a free download of our Guide to Online Video for Real Estate Agents. We discuss video editing, video platforms, camera options, and everything you need to get started. Here are 25 video marketing ideas for real estate agents: About You Introduce yourself to your leads Explain any specialties or niche markets you focus on Reveal three traits that help you stand out from other agents Read some of your client testimonials Explain any unique marketing or real estate services you provide About the Community Provide a visual tour of local hotspots in your neighborhood Discuss highlights of the community Highlight independently owned small businesses in the area Explain why your town is worth living in compared to others nearby Discuss benefits of each neighborhood in your area in detail Have an interview with long-time residents Illustrate popular architectural styles in your area Discuss median cost and advise buyers on where to look for properties that fit their budget Explain market trends and provide timing advice Create seasonal videos to highlight the best events and places to visit throughout the year Videos About Real Estate Provide tips and best practices for first-time home buyers or sellers Announce an upcoming open house and highlight features of the property Offer advice to leads considering selling on what home improvements provide the best ROI Do a video walk-through of a newly listed property Ask past clients to submit questions and explain the answers in your videos Discuss mortgage prequalification and home loan opportunities Offer advice on how to identify serious issues vs. cosmetic damage on home tours Talk about the foreclosure market in your area Discuss the timeline of a traditional sale Provide advice on how to prioritize needs to land on the perfect neighborhood (school district vs. commute time, etc.) Need advice on online video marketing? Download our guide for real estate agents! To view the original article, visit the Zurple blog.
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What Should My Real Estate Marketing Budget Be?
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How to Write the Perfect Real Estate Agent Bio
Making a good first impression online is far more difficult than doing so in-person. When you're face-to-face, your countenance and body language can express friendliness and confidence while you verbally make a connection and communicate your local market knowledge and overall expertise. Conversely, conveying all those points through a written real estate agent bio takes some wordsmithing. Luckily, you don't need to be a creative writing major to craft the perfect real estate agent bio. If you follow our suggestions, you'll be able to make a great first impression with anyone who reads about you online. Define your voice The first thing you need to do for your real estate agent bio—and any other content you plan to write, like ads, blog posts and social media posts—is to nail down your voice. This refers to your style of writing, and it's what will make your content unique. If you aren't sure what your voice is like, start by writing a note to a friend. In it, tell that person about an experience you recently had. You won't ultimately share the note with anyone, but after writing it, you'll be able to see the type of words you typically use and the style in which you use them. Take this same approach when you write your bio. And keep these three points in mind: Be authentic – Use your words, not the words you think people want to hear. Your tone should match your personality. Don't eliminate contractions if you typically use them. Don't use formal language if you speak casually. Be confident – Stop yourself from reading anyone else's bio before writing your own. Comparing your background and accomplishments to other real estate agents won't help you write about yourself. If you're confident enough to do your job, then you should also be confident in your experience. That's why we're not sharing any examples of other bios. Putting ideas in your head is the perfect way to ensure you won't be writing with authenticity. Share your passion – Why does your work excite you? Weave your enthusiasm for your job into your bio. No one wants to work with a two-dimensional agent. Showing passion will make others feel eager to work with you. Cover the necessary details Although you're writing your real estate agent bio in your own voice, there are still important points you need to address along the way. Here is a list to get you started. It's not exhaustive because, well, everyone is unique. If you have other tidbits of information you want to share with potential leads and prospects, you shouldn't hesitate to add it in! Your name (for example, don't write Michael if everyone calls you Mike) Your title Your specialty (first-time buyers, luxury homes, investment properties, working with veterans) Your standout skills (great negotiator, highly responsive, in-depth knowledge of the market) Current track record and accolades Trainings, certifications, education Market specialities (specific neighborhoods, housing types) A friendly photo Social proof, such as testimonials (place these at the end) Other things to consider including: Elevator pitch about why clients choose you Your approach to every client relationship and the overall transaction Relatable stories that show you understand the needs of buyers and/or sellers Personal details (share information like how many kids you have, your pet's name, your hobbies, likes and dislikes) If you're part of a team, talk about the people who clients might interact with or who support you behind the scenes, like an admin, marketer, stagers, et al. Don't forget that people often skim when they are reading online. If you really want to grab their attention, make every sentence engaging and worth the read. Start with a strong opening. That could be a story about why you got into real estate, how you work with clients or what sets you apart from your competition. Finally, consider whether you want your bio to be in the first or third person. There's no right answer, and you may consider writing it both ways to see which you like better. Proofread It goes without saying that you should proofread your real estate agent bio after you write it. But you may also want to read it aloud to see if it sounds natural and authentic. Then send it to a few people, including colleagues, who will give you honest feedback. When you ask them to read it, be specific in what type of feedback you'd like to receive. For example, you may want to ask whether it is engaging, makes you sound like a trusted agent, conveys your expertise well enough or is too long. Determine where to publish your real estate agent bio Consider your real estate agent bio as a piece of marketing. You should spread it far and wide so that buyers and sellers face no hurdles when they try to learn more about you. Here's a starting point for where you should publish your bio: Your brokerage's website Your personal agent website Your Google business profile Your Facebook business page Printed collateral displayed at open houses and elsewhere To view the original article, visit the Homesnap blog.
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Friday Freebie: 200 Real Estate Flyer Templates
You know how people like to say, "Less is more"? Well, throw that out the window (just for now), because in this week's Friday Freebie, more is definitely more. We're sharing with you a whopping 200 flyer templates that you can download, customize, and market with to your heart's content. Read on to learn more. 200 Real Estate Flyer Templates, courtesy of TORCHx Listing inventory is low, so agents can use all the help they can get in drumming up new seller leads. TORCHx is offering RE Technology readers 200 free flyer templates that you can print and mail or share online. You get: 50 For Sale Flyer templates 50 Just Sold Flyer templates 50 Recently Sold Homes Flyer templates 50 Testimonial Flyer templates All flyers are beautifully and professionally designed and 100% customizable. Add your name, contact info, listing photos and other custom fields for a flyer that is perfectly suited to your marketing needs. Flyers are available as PowerPoint files and come with full instructions on how to customize and edit the templates. Ready to dive in? Download 200 FREE real estate flyer templates here!
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5 Real Estate Marketing Metrics to Help You Grow Your Business
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Build New Business with Google My Business
Google My Business is one of the fastest and easiest ways that real estate agents can increase their presence online. That's because unless you are a major advertiser with Google -- or have invested in an ongoing, professional Search Engine Optimization (SEO) program -- most real estate searches typically will not include a local agent website on the first page of the results. Unless, of course, you have a completed and frequently updated Google My Business profile. About five years ago, Google introduced this free way to increase local businesses' presence in search. When someone searches for your name and occupation on Google – such as Jane Smith, real estate agent – Google returns results to include your GMB profile. Best of all, your GMB profile appears at the top right of the search results. It features your contact information, your business hours, photos you have uploaded, a map of your business location, and more. If you are an agent who tried to use GMB several years ago, you may have been challenged by Google, at the time, not allowing multiple businesses to share one physical address. That prevented many real estate agents from completing a GMB profile when trying to list their home office as their primary address. Google has fixed this quirk for real estate agents. Now agents assigned to one office may use that same address for their GMB profile. Make sure you do use the same physical address for all of your online use. Today, Google My Business is also connected to Google Maps, meaning a search result in Google Maps may also display your Google My Business profile. First, you need to create a Google My Business profile. Next, you need to fill out all of the fields in your profile. The more complete it is, the better your chances Google will include your profile in search results. Finally, you need to add images to your profile initially and later add them regularly. These can be photos of your most recent listing, your business location, and even infographics. Google loves to feature GMB profiles that frequently are updated with posts. These updates can include information about your events (e.g., an open house or Zoom meeting available to the community to answer real estate questions) or local community events. You also can post any special offers or a "what's new" update on your business. Google also has made several improvements to GMB to make it even more robust. You can now add to your profile new Health & Safety Attributes. These are specifics related to your business health standards, such as "Appointments required, Masks required, Staff wears masks, Staff gets temperatures checked," and more. New attributes for Online Services allow you to promote your "Online Appointments" within your GMB profile. Now more than ever, it is essential for agents to ramp up online visibility. GMB is one of the best free online services that can help you promote your business and website. GMB also displays buttons that link to your website, directions (to your office), and a Call button to connect the person searching directly to you by phone. GMB also prominently features your reviews on Google and offers an "Ask a question" button – another call-to-action feature that can help you connect with potential buyers and sellers. It's easy to create a Google My Business profile. You will need a Google account, but if you have a Gmail email address or a YouTube account, you already have the access you need. Go to google.com/business to get started. Do make sure you add photos, as they are essential to raising your GMB profile. The Search Engine Journal reports, "Businesses with photos on their listings receive 42% more requests for driving directions on Google Maps and 35% more click-throughs to their websites than businesses without photos." Keep in mind that Google search is the king of internet traffic. As the world's largest search engine, over 3.5 billion searches occur on Google every day. If you want to tap into this massive traffic, you need to leverage your Google My Business Profile. If you have any challenges with your Google My Business profile, reach out to Tech Helpline and an analyst can assist you. To view the original article, visit the Tech Helpline blog.
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Listings, Listings, Listings: A real estate agent's guide to capturing and marketing listings like a pro
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5 Lead Magnets for Your Facebook
Helpful, informative content is the bedrock of any real estate agent's digital marketing strategy. In a nutshell, "content" is anything you publish in the hopes of helping current and future clients make informed decisions about real estate. Good content showcases your expertise and previews the value you offer. Content is vital to building a relationship, especially with leads who have not met you in person. Once a lead is on your radar, it might be months before that person takes the next step. Content keeps you in touch. Blog posts, e-books, and videos are the most common types of real estate content. While you normally publish most content directly on your website, you can always use social media to amplify it further. Content doesn't just entice visitors to your website, however. It also helps convert leads into customers. As leads do more research, they look for deeper, more specific content. By aligning your content marketing with their needs at different times, you position yourself as a trusted advisor. Real estate content is indispensable to three critical conversions: The conversion between new website visitor and social media follower The conversion between social media follower and email list subscriber The conversion between email list subscriber and active buyer or seller Sure, someone can go directly from social media follower to customer. It's even possible for a prospect to visit your website, fall in love with one of your listings, and schedule an appointment right away. In many cases, though, people follow this predictable path from prospect to lead to customer. You must have the right content available to move them forward. Engaging with social media followers is crucial because they may be actively comparing real estate firms. The jump from social media follower to email subscriber is big: Email is much more direct and intimate. Consider this: In recent years, social media platforms have created algorithm-driven "bubbles" that show users only content they are most likely to respond to. In almost all cases, this results in diminished reach for brands. On the other hand, email subscribers see your messages every time. Well-designed real estate lead magnets create the bridge you need. Lead Magnets Set the Stage for a Lasting and Lucrative Relationship A lead magnet is a piece of real estate content specially designed to move the relationship forward. It does this by meeting your social media followers precisely where they are and giving them highly valuable information and insights they can't find anywhere else. What distinguishes a great lead magnet is this: It is something they can use right away. Master this formula, and you'll turn your social media feed into a lead engine. Followers get lead magnets for free, but they must join your email subscriber list to receive one. This uplevels your relationship. Let's look at the most effective real estate lead magnets on Facebook: Buyer's or Seller's Guide Buyers respond especially well to step-by-step guides that let them know what to expect and where to look when exploring a new community. Buyers and sellers alike benefit from advice to help them prepare for their transaction and smooth the path to success. A free home evaluation is highly attractive to sellers. Local Market Report Your local expertise is your biggest differentiator. Market reports are popular for would-be buyers, who often seek them out a few weeks before they start actively looking at homes. You can motivate buyers to take action sooner by putting market performance in context. How-To A how-to guide is a natural next step once you have enough data from your website to know what answers your prospects are searching for. First-time buyers frequently ask about the financing process, for example, while sellers often express curiosity about timing a sale, increasing curb appeal, or staging a home. Local Favorites What is it about your area that makes it truly special? What are the top attractions, restaurants, and things you simply can't see anywhere else? It may seem like this content is overly broad, but it can help buyers kindle a clear vision of the kind of lifestyle they want. That motivation is what gets them to dive in. Exclusive Property Lists When buyers find themselves adrift in a sea of listings, they might find it difficult to navigate. That's true even if, individually, the properties are very impressive. Curate your own exclusive property lists to meet the needs of certain kinds of buyers, and you make it easier for them to discover the home of their dreams. Social media lead magnets work best as part of a comprehensive digital marketing strategy. Marketing automation makes the whole process faster and easier for you. Get a FREE 30-day trial of DeltaNET 6 and try it for yourself. To view the original article, visit the Delta Media Group blog.
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Social Media Marketing 101 Guide (Free Download)
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You've Got Mail: Inside the Dos and Don'ts of Email Marketing
With the ability to talk to thousands of past and current clients for a few dollars a month, email scales with your practice better than any other digital marketing technique. Sophisticated email drip campaigns that use data directly from your Customer Relationship Management suite can run 24 hours a day with little intervention. Still, email has a learning curve to conquer before you'll be able to make the most of it! There are two significant challenges when it comes to a flourishing subscriber list: Getting leads to consent to join your list Providing useful and informative content Excited to get started? Don't forget: Before anyone gets to see your carefully crafted messages, they have to opt-in. Federal laws prohibit sending unsolicited commercial email, and many U.S. businesses strive to comply with the standard set by the EU's General Data Protection Regulation, which is even more strict. Luckily, there are plenty of ways for real estate pros to give leads a chance to opt-in. For example, you could send an automatic invitation to prospective buyers who register for an open house. Many will join if you offer something valuable, such as inside information on the local market. The bigger challenge is keeping people on your list until they become confirmed customers. From the time someone joins your list, it may take weeks or even months before they decide to take the next step. The truth is, you have limited influence in getting them to take action. But as challenging as it may be, your email list has the power to keep you top-of-mind and help future clients overcome any doubts that may hold them back. While someone is on your leads list, your goal is to cultivate their trust with useful, relevant content. At the same time, you must avoid the missteps that cause people to unsubscribe. Once someone unsubscribes from marketing emails, you cannot re-invite them and are unlikely to get them back! Keep in mind, though, an effective email list is a game of averages. You don't have to appeal to every subscriber every time. Your focus should be on maintaining a precise list, while your content also remains valuable enough for new subscribers to outpace occasional losses. As long as you're moving in the right direction, you're crafting a powerful asset! An email list with hundreds or thousands of followers is a competitive advantage few can match. It allows you to draw attention to new listings or vital market trends at any time. And email subscribers are even more likely than social media followers to read your message and click through to your website. THE BIG QUESTION IS THIS: What are the "DOS AND DON'TS" of email marketing that will keep you growing? Based on years of work with thousands of real estate experts, here are our answers:  DO Share Valuable, Informative Content Aligned with Your Brand Every piece of content is written for someone, so be sure you know who your best customers are and what matters to them. Content that's useful to a Millennial buying a first home might be meaningless to an empty nester downsizing for retirement. All content should showcase your knowledge and essential "brand promise."  DO Segment Client Types and Send Different Content to Each One Segmenting your list is the easiest way to be sure the Millennial and the Boomer both get the content they want. A segment is like a mini-list where subscribers are further divided based on their interests and is a great way to appeal to a broad range of customers.  DO Personalize Your Messages as Much as You Realistically Can First-name personalization – "Hi, Joe!" – is used everywhere because it's personable and effective. But in today's marketing world, it's only the beginning. Personalization can draw on data in ways that make content more convenient—for example, highlighting listings that are in a buyer's target area and price range.  DO Leverage Your CRM to Get More Data for Personalization A Customer Relationship Management system provides total visibility into who your leads and customers are, how you met, and where they stand in their home-buying process. A CRM centralizes all the information that leads volunteer, so utilize it to look for meaningful ways to both request and use data as the situation warrants.  DO Automate the Process with Relevant Drip Email Campaigns A drip campaign is an ongoing series of targeted emails made to inform subscribers, foster rapport, and move them toward the next step in their journey. Drip campaigns can be automated using your CRM's storehouse of data, providing a completely personalized experience based on user behavior and buyer persona.  DO Track Your Results and Continuously Improve Your Work Each email you send yields an enormous amount of data in real-time. You will know how well your subject line worked by the number of people who clicked your message and whether the hook resonated by how many visited your site. Use data like this to send more of the messages your subscribers really respond to.  DON'T Talk All About Yourself in Every Email You Send Out Email can equip you with many "soft" ways to remind people who you are, what you know, and what you can do for them. Every email should offer opportunities to move forward, but a hard sell betrays a lack of confidence. Use your emails to demonstrate your insights. Let your leads do the rest for you.  DON'T Scare People Off with Your Email Autoresponder Every once in a while, people actually will respond to your emails. It doesn't mean they think every message is written especially for them – most realize this isn't the case – but they do expect a personal response. This is a terrific opportunity to start a conversation, so don't set up an automatic response that might turn readers away.  DON'T Get Stuck in the Spam Filter (Especially with Attachments) These days, most people are aware of the risks posed by hackers and phishing scams. Networks are cracking down on dangerous or suspicious behavior, and that includes the big email and internet service providers used by your subscribers. Never use file attachments, as they are likely to get your message marked as spam. Also, avoid words like "free," "millions," and "deal" in subject lines.  DON'T Forget to Use a Mobile-Friendly Email Marketing Template The total amount of internet traffic that originates from smartphones is trending toward 51%, with only a slight bump downwards due to a very unusual 2020. The majority of your emails will probably be read on the phone, so be sure you select an email template that looks great on phones, tablets, and laptops as well as desktops. Done right, email marketing is the ultimate complement to your real estate website. While your website helps you attract potential customers, it's your email list that plays the biggest role in converting them into first-time callers eager to discuss your services. Put these two resources together, and you get a powerhouse: The ability to generate and convert leads any time of the day or night while you stay focused on what you do best. Many of your peers have already discovered email marketing—make 2021 the year you benefit, too! Try out email automated email marketing campaigns with a FREE 30-day trial of DeltaNet 6 for RE Technology readers. To view the original article, visit the Delta Media Group blog.
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5 Tips [and a Freebie] to Up Your Social Media Marketing
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Questions About Google's Local Services Ads? We Have Answers
Recently, Homesnap announced the addition of Google's Local Services Ads to Homesnap Concierge. In this post, we'd like to answer some of the most common questions we've received from our member agents. What are Google's Local Services Ads? A brand-new advertising product from Google, Local Services Ads are prioritized at the top of the Google search page, above traditional paid search advertisements, and enable prospects to live call an agent directly from the ad unit. These ads can also feature an agent's photo, Google reviews, hours of operation, and a "Google Screened" badge.
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Friday Freebie: Empty Nester Flyer
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The Golden Rule for Your Real Estate Social Media Strategy
In 2021, your digital presence is more important than ever. Consumers begin (and often end) their search process online and if they're going to choose to work with you as their real estate agent, your social media, website, and business pages need to be executed flawlessly. You have to build trust, respect, brand recognition, and rapport with your leads. So, as you're building your brand following on your website, social media, and business pages, remember the following – content is king, but consistency is key. When you're building and executing your social strategy, remember to be consistent in these three specific ways:
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Building Your Brand in 2021
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Prepare Your Business for a Post-Covid Market with These Tips
The real estate market is different during COVID-19 compared to what we have seen in the past. Homes are selling faster and for higher prices than ever before. With everything going on in the market, are you prepared to tackle the real estate market post COVID-19? Recently, Rob Levy, a top Realtor out of Portland, Ore. and practicing agent of 32 years, joined us for a Secrets of Top Selling Agents webinar, where he shared some of his best tips and practices to manage your real estate business post COVID-19.
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Friday Freebie: Absentee Owner Prospect List
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Friday Freebie: 2021 Real Estate Marketing Planner
Your sphere of influence is the greatest asset you have for keeping your real estate sales pipeline full -- but you need to know how to work that sphere. All too often, coming up with an outreach plan is more difficult than executing said plan. That's why in this week's Friday Freebie, we're highlighting a free, year-long marketing plan that takes all of the heavy lifting off your shoulders and lets you jump right into working your sphere and winning new business. FREE Download: 2021 Real Estate Marketing Planner™, courtesy of ProspectsPLUS! You've got goals—now all you need is a way to achieve those goals. ProspectsPLUS! is offering RE Technology readers their FREE 12-month Real Estate Marketing Planner™ full of worksheets, calendars, campaign ideas and more. It's more than a bunch of boring bullet points—it's full of actionable items that can help turn your sales dreams into reality. Here's a look at what's inside this free download: A calendar highlighting which actions to take throughout the year An action item list with weekly, results-focused tasks Upcoming holidays for scheduling your marketing A list of potential contacts and how to connect with them The complete BusinessBASE™ System of SEND/CALL/SEE You know the old saying: "A goal without a plan is just a wish." So get ready to plan your way to success in 2021! Download your FREE copy of the 2021 Real Estate MARKETING PLANNER™ now!
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Friday Freebie: Get $25 in Marketing Materials from ProspectsPLUS!
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Real Estate Content Marketing: 5 Easy Tips to Follow
When you're investing in content, you're focusing on providing value to your potential clients. This makes content marketing one of the most effective ways to generate seller and buyer leads. Wondering how to make real estate content marketing right? Check out the five tips below. They will focus on the most effective content types to give you a headstart.
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6 Key Steps to Jumpstart 2021
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Guide to YouTube Ads for Real Estate Agents
Despite YouTube being one of the most successful and popular social media platforms, for real estate agents, it's still a relatively untapped territory. Of course, many real estate agents have a YouTube presence but it's still not enough, just toes dipped in the water. What real estate agents don't realize is that YouTube is a huge marketing platform that gives you the opportunity to reach every kind of audience you need: whether you're a real estate agent targeting millennial homebuyers, or your clients are people over 50, YouTube can help you target them.
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Your 2021 Real Estate Marketing Plan
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Direct Message Marketing on Social Media Is Wrong
If you are like me, you get direct messages on LinkedIn every day with offers to help you grow your business. Some of them are from people or companies that you know, and others are spam from people or companies that you do not know. The come in like this:
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9 Tips to Market Your Real Estate Listing for Telework
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6 Ways to Get More Seller Leads
If you've been in the business for a while, you're probably well aware that there are some key benefits to working with real estate seller leads. Key benefits of working with real estate seller leads: You have more control over your time You can take on more clients at a time You have the opportunity to represent both sides of the deal Bidding wars in a low inventory market can mean higher commissions
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Friday Freebie: Exceed Your 2021 Goals with this CRM and All-in-One Marketing Platform
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Put the Power of Text Message Marketing to Work for You
As you read this story, four out of five Americans own a smartphone. Include in that number those folks who use phones that aren't app-friendly, and you get 96%. It's a sure bet nearly everyone who needs your real estate services also uses a mobile phone daily. And although not all phones can play Angry Birds, virtually all are designed to receive text messages. Formally called SMS text––the acronym stands for Short Message Service—text messaging has exploded in popularity over the last decade. And texting isn't just for teens any longer. During 2017, experts estimated that about 26 billion text messages were sent each day in the United States. That adds up to over 780 billion texts monthly and more than 9.3 trillion every year. People of all ages use text messages. Because they will often text with friends and loved ones instead of calling, texters are likely to check their messages within minutes of a new notification. Sure, there are some caveats. Most people aren't checking texts in the middle of a meeting at work––we hope. All in all, though, mobile research firm MobileSquared says 90% of people read a new text within three minutes of getting it. Three minutes! Not surprisingly, this means text messages rock for real estate professionals. In a report published by the National Association of REALTORS®, 94% of REALTORS® said the method they preferred to communicate with clients was text messaging. In 2020, there are huge horizons for growth. And there are plenty of good reasons why you should take advantage of text messaging for your real estate business. Stop Calling, Start Texting If someone reaches out to you on your website, calling them right away makes good business sense. Calling a prospect back within five minutes is estimated to increase your chances of a successful contact by a factor of 100. After all, they are expecting it. And the faster you are, the more impressive it is! But what about all those times when a prospect or lead isn't interested in a call? An unwanted phone call is about as interruptive as it gets. It's exactly what people think of when they think of pushy, unwanted sales behavior. On the other hand, people willingly look to text messaging when they want to communicate––but don't want to stop their whole day to do it. With that in mind, text messaging is a phenomenal way to stay in touch. From the sales associate's perspective, texting makes plenty of sense. Texting is extremely cost-effective. Compared to virtually any other marketing technique you can name, you'll pay fractions of pennies for your text messages. You can customize texts and even automate the process based on each prospect's interests and past behavior. That means texting gives you a superpower all associates should have: Personalization. From email to social media and everything else in between, effective digital marketing thrives on personalization. Every communication should be relevant, friendly, and helpful. Text messaging makes it easy: Your messages arrive when your prospect is most likely to see them and contain only information useful to that person––without having to do it all by hand. But there is one caveat before you begin. Understanding the Ins and Outs of Opting Out Are you using your real estate website to turn prospects into leads? You should be! The odds are good you're already collecting some information about your prospects as they use your site. You may even already have an email subscriber list. Just as you can't send emails to people without their consent, you also need to be sure they affirmatively opt into texts. Rules about this are much more strict in Europe, but the U.S. is catching up. America's most comprehensive data privacy rules recently went live in California, and other states are following. So, whenever you collect phone numbers, be sure you set expectations upfront. Forms should never come with an "accept text messages" box pre-ticked, and your text should let subscribers know how often they can expect to hear from you before they commit. Likewise, anyone on your list should be able to withdraw consent at any time by texting back. Sending unwanted texts after an unsubscribe request could expose you to fines. Luckily, many of these issues are automated for you with the right software. How to Use Text Messages to Convert More Leads Texting has a tremendous amount of potential. But how do you tap into it? Luckily, there are a few powerful formulas for effective real estate text messages: Text Important Property Listings and Updates - In 2017, the National Association of REALTORS® found that 62% of all buyers prefer having property info sent to them via text message. You can start this process even before you speak to a prospect, based on the listings they've spent the most time on while browsing your website. Once the relationship develops, a text is a great way to send leads info about a weekly spotlight property. Start New Conversations With a Question - It's important to talk with prospects, not at them. Text messages should provide an opening for conversation––and a question is very difficult to ignore. Keep it short, simple, and personalized: "What's the #1 thing you're looking for in a home, Bob?" will get Bob thinking about his ideal next home and give you details to start narrowing down his interests. Follow Up From Live Events Like Open Houses - Open house attendees are active leads, but they can still take months to make a decision. Follow up with your event attendees by text – right away and again if you don't hear from them in three to five days. The property they saw might not have inspired them, but the text can keep the fires burning. If they're still interested, roll out those property listings! Rekindle Cold Leads with Follow-Up Texts - Since it only takes a few seconds to read and respond to a text, most people don't mind getting them even if they've fallen off the radar. Again, a question works well: "Hi, Joan. Are you still interested in a home here in Walnut Creek?" In most cases, the worst thing that can happen is nothing at all. But now and then, you could open the way to another great sale. A Quick Text Can Move Mountains In a service-oriented field like real estate, the key to marketing is to be where the customers are. It only takes a quick look around at a store or restaurant to see most of them are on their phones! Phones are now an intimate part of our lives, shaping our daily experiences. And even the most important professional relationships, like yours with your clients, can start and develop there. Sure, you won't do all your marketing by text message. But it is a powerful way to expand your presence and augment the other marketing you do on your website and in person. In real estate marketing, the right emoji at the right time can be worth a thousand words! Not getting your copy of Delta Media Group's magazine, Real Estate Marketing & Technology? Sign up today. Your subscription is FREE. To view the original article, visit the Delta Media Group blog.
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How to Create a Custom Short URL for Your Real Estate Website and Brand
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6 Reasons Your Digital Ads Aren't Generating Real Estate Leads
Digital marketing ads are powerful tools for real estate lead generation. They offer crucial benefits for real estate agents that want to scale their business or streamline lead generation by offering the ability to hyper-target consumers, reach a larger audience, and track performance. But what good is a powerful tool if you don't know how to use it properly? If you're experiencing challenges with your digital marketing ads, you've come to the right place. In this article, we'll review the top six reasons your digital marketing ads aren't generating real estate leads and offer tips for solving them.
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11 Holiday Marketing Ideas for Real Estate Agents
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The Top 10 Ways to Drive New Traffic to Your Real Estate Website
As a real estate agent, one of your primary goals and constant challenge is driving consumers to your website. Your real estate website is like your online store, so it's vital to your success to explore strategies that increase traffic to your website. Real estate is a numbers game. More traffic to your website means more opportunities to convert a consumer into a lead. The more leads, the more opportunity for clients, and the more clients means more income and more referrals. When you brainstorm ways to drive more traffic to your website, think of ways your target audience consumes information and how you can intercept their attention. In this article, you'll discover 10 marketing tactics used to drive new website visitor traffic to your website.
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The 4 Cs of Real Estate Marketing
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Use Storytelling to Build Your Real Estate Brand Online
When you tell a story, every detail matters. The more vibrant the portrait you paint, the more likely the story's receiver becomes invested in its outcome. This fact is true when you're telling a traditional story, and it's equally important in real estate storytelling. The story you tell through your blog, your real estate website, or social media channels is your best opportunity to help shoppers fall in love with your local markets and your business.
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Holiday Marketing Ideas to End Your Year Strong
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Real Estate Video Marketing Made Easy
You may have heard you should be using videos in your online content because videos help convert leads. That sounds great, but how does the average agent get started without spending a bunch of money? The good news is you don't need to be a professional videographer or have fancy equipment to reap the benefits of video content that will help your business.
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