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5 Marketing Habits to Ensure Leads are Flowing and Your Brand is Popping
Wednesday, February 24, 2021 at 10:00 AM PST With the busy selling season approaching, now is the time to start effective marketing habits to ensure your pipeline is full throughout the year. Join us to learn essential networking and marketing ideas to keep leads flowing and your brand top-of-mind. Whether you are a seasoned agent needing a refresh or new to real estate, join us for tips to master marketing and build your brand. What you'll learn: How to set yourself apart from other agents Marketing strategies to drum up leads Key channels to focus on to grow your business Register now!
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Friday Freebie: 2021 Real Estate Marketing Planner
Your sphere of influence is the greatest asset you have for keeping your real estate sales pipeline full -- but you need to know how to work that sphere. All too often, coming up with an outreach plan is more difficult than executing said plan. That's why in this week's Friday Freebie, we're highlighting a free, year-long marketing plan that takes all of the heavy lifting off your shoulders and lets you jump right into working your sphere and winning new business. FREE Download: 2021 Real Estate Marketing Planner™, courtesy of ProspectsPLUS! You've got goals—now all you need is a way to achieve those goals. ProspectsPLUS! is offering RE Technology readers their FREE 12-month Real Estate Marketing Planner™ full of worksheets, calendars, campaign ideas and more. It's more than a bunch of boring bullet points—it's full of actionable items that can help turn your sales dreams into reality. Here's a look at what's inside this free download: A calendar highlighting which actions to take throughout the year An action item list with weekly, results-focused tasks Upcoming holidays for scheduling your marketing A list of potential contacts and how to connect with them The complete BusinessBASE™ System of SEND/CALL/SEE You know the old saying: "A goal without a plan is just a wish." So get ready to plan your way to success in 2021! Download your FREE copy of the 2021 Real Estate MARKETING PLANNER™ now!
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Friday Freebie: Get $25 in Marketing Materials from ProspectsPLUS!
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Real Estate Content Marketing: 5 Easy Tips to Follow
When you're investing in content, you're focusing on providing value to your potential clients. This makes content marketing one of the most effective ways to generate seller and buyer leads. Wondering how to make real estate content marketing right? Check out the five tips below. They will focus on the most effective content types to give you a headstart.
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6 Key Steps to Jumpstart 2021
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Guide to YouTube Ads for Real Estate Agents
Despite YouTube being one of the most successful and popular social media platforms, for real estate agents, it's still a relatively untapped territory. Of course, many real estate agents have a YouTube presence but it's still not enough, just toes dipped in the water. What real estate agents don't realize is that YouTube is a huge marketing platform that gives you the opportunity to reach every kind of audience you need: whether you're a real estate agent targeting millennial homebuyers, or your clients are people over 50, YouTube can help you target them.
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Your 2021 Real Estate Marketing Plan
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Direct Message Marketing on Social Media Is Wrong
If you are like me, you get direct messages on LinkedIn every day with offers to help you grow your business. Some of them are from people or companies that you know, and others are spam from people or companies that you do not know. The come in like this:
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9 Tips to Market Your Real Estate Listing for Telework
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6 Ways to Get More Seller Leads
If you've been in the business for a while, you're probably well aware that there are some key benefits to working with real estate seller leads. Key benefits of working with real estate seller leads: You have more control over your time You can take on more clients at a time You have the opportunity to represent both sides of the deal Bidding wars in a low inventory market can mean higher commissions
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Friday Freebie: Exceed Your 2021 Goals with this CRM and All-in-One Marketing Platform
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Put the Power of Text Message Marketing to Work for You
As you read this story, four out of five Americans own a smartphone. Include in that number those folks who use phones that aren't app-friendly, and you get 96%. It's a sure bet nearly everyone who needs your real estate services also uses a mobile phone daily. And although not all phones can play Angry Birds, virtually all are designed to receive text messages. Formally called SMS text––the acronym stands for Short Message Service—text messaging has exploded in popularity over the last decade. And texting isn't just for teens any longer. During 2017, experts estimated that about 26 billion text messages were sent each day in the United States. That adds up to over 780 billion texts monthly and more than 9.3 trillion every year. People of all ages use text messages. Because they will often text with friends and loved ones instead of calling, texters are likely to check their messages within minutes of a new notification. Sure, there are some caveats. Most people aren't checking texts in the middle of a meeting at work––we hope. All in all, though, mobile research firm MobileSquared says 90% of people read a new text within three minutes of getting it. Three minutes! Not surprisingly, this means text messages rock for real estate professionals. In a report published by the National Association of REALTORS®, 94% of REALTORS® said the method they preferred to communicate with clients was text messaging. In 2020, there are huge horizons for growth. And there are plenty of good reasons why you should take advantage of text messaging for your real estate business. Stop Calling, Start Texting If someone reaches out to you on your website, calling them right away makes good business sense. Calling a prospect back within five minutes is estimated to increase your chances of a successful contact by a factor of 100. After all, they are expecting it. And the faster you are, the more impressive it is! But what about all those times when a prospect or lead isn't interested in a call? An unwanted phone call is about as interruptive as it gets. It's exactly what people think of when they think of pushy, unwanted sales behavior. On the other hand, people willingly look to text messaging when they want to communicate––but don't want to stop their whole day to do it. With that in mind, text messaging is a phenomenal way to stay in touch. From the sales associate's perspective, texting makes plenty of sense. Texting is extremely cost-effective. Compared to virtually any other marketing technique you can name, you'll pay fractions of pennies for your text messages. You can customize texts and even automate the process based on each prospect's interests and past behavior. That means texting gives you a superpower all associates should have: Personalization. From email to social media and everything else in between, effective digital marketing thrives on personalization. Every communication should be relevant, friendly, and helpful. Text messaging makes it easy: Your messages arrive when your prospect is most likely to see them and contain only information useful to that person––without having to do it all by hand. But there is one caveat before you begin. Understanding the Ins and Outs of Opting Out Are you using your real estate website to turn prospects into leads? You should be! The odds are good you're already collecting some information about your prospects as they use your site. You may even already have an email subscriber list. Just as you can't send emails to people without their consent, you also need to be sure they affirmatively opt into texts. Rules about this are much more strict in Europe, but the U.S. is catching up. America's most comprehensive data privacy rules recently went live in California, and other states are following. So, whenever you collect phone numbers, be sure you set expectations upfront. Forms should never come with an "accept text messages" box pre-ticked, and your text should let subscribers know how often they can expect to hear from you before they commit. Likewise, anyone on your list should be able to withdraw consent at any time by texting back. Sending unwanted texts after an unsubscribe request could expose you to fines. Luckily, many of these issues are automated for you with the right software. How to Use Text Messages to Convert More Leads Texting has a tremendous amount of potential. But how do you tap into it? Luckily, there are a few powerful formulas for effective real estate text messages: Text Important Property Listings and Updates - In 2017, the National Association of REALTORS® found that 62% of all buyers prefer having property info sent to them via text message. You can start this process even before you speak to a prospect, based on the listings they've spent the most time on while browsing your website. Once the relationship develops, a text is a great way to send leads info about a weekly spotlight property. Start New Conversations With a Question - It's important to talk with prospects, not at them. Text messages should provide an opening for conversation––and a question is very difficult to ignore. Keep it short, simple, and personalized: "What's the #1 thing you're looking for in a home, Bob?" will get Bob thinking about his ideal next home and give you details to start narrowing down his interests. Follow Up From Live Events Like Open Houses - Open house attendees are active leads, but they can still take months to make a decision. Follow up with your event attendees by text – right away and again if you don't hear from them in three to five days. The property they saw might not have inspired them, but the text can keep the fires burning. If they're still interested, roll out those property listings! Rekindle Cold Leads with Follow-Up Texts - Since it only takes a few seconds to read and respond to a text, most people don't mind getting them even if they've fallen off the radar. Again, a question works well: "Hi, Joan. Are you still interested in a home here in Walnut Creek?" In most cases, the worst thing that can happen is nothing at all. But now and then, you could open the way to another great sale. A Quick Text Can Move Mountains In a service-oriented field like real estate, the key to marketing is to be where the customers are. It only takes a quick look around at a store or restaurant to see most of them are on their phones! Phones are now an intimate part of our lives, shaping our daily experiences. And even the most important professional relationships, like yours with your clients, can start and develop there. Sure, you won't do all your marketing by text message. But it is a powerful way to expand your presence and augment the other marketing you do on your website and in person. In real estate marketing, the right emoji at the right time can be worth a thousand words! Not getting your copy of Delta Media Group's magazine, Real Estate Marketing & Technology? Sign up today. Your subscription is FREE. To view the original article, visit the Delta Media Group blog.
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How to Create a Custom Short URL for Your Real Estate Website and Brand
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6 Reasons Your Digital Ads Aren't Generating Real Estate Leads
Digital marketing ads are powerful tools for real estate lead generation. They offer crucial benefits for real estate agents that want to scale their business or streamline lead generation by offering the ability to hyper-target consumers, reach a larger audience, and track performance. But what good is a powerful tool if you don't know how to use it properly? If you're experiencing challenges with your digital marketing ads, you've come to the right place. In this article, we'll review the top six reasons your digital marketing ads aren't generating real estate leads and offer tips for solving them.
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11 Holiday Marketing Ideas for Real Estate Agents
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The Top 10 Ways to Drive New Traffic to Your Real Estate Website
As a real estate agent, one of your primary goals and constant challenge is driving consumers to your website. Your real estate website is like your online store, so it's vital to your success to explore strategies that increase traffic to your website. Real estate is a numbers game. More traffic to your website means more opportunities to convert a consumer into a lead. The more leads, the more opportunity for clients, and the more clients means more income and more referrals. When you brainstorm ways to drive more traffic to your website, think of ways your target audience consumes information and how you can intercept their attention. In this article, you'll discover 10 marketing tactics used to drive new website visitor traffic to your website.
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The 4 Cs of Real Estate Marketing
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Use Storytelling to Build Your Real Estate Brand Online
When you tell a story, every detail matters. The more vibrant the portrait you paint, the more likely the story's receiver becomes invested in its outcome. This fact is true when you're telling a traditional story, and it's equally important in real estate storytelling. The story you tell through your blog, your real estate website, or social media channels is your best opportunity to help shoppers fall in love with your local markets and your business.
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Holiday Marketing Ideas to End Your Year Strong
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Real Estate Video Marketing Made Easy
You may have heard you should be using videos in your online content because videos help convert leads. That sounds great, but how does the average agent get started without spending a bunch of money? The good news is you don't need to be a professional videographer or have fancy equipment to reap the benefits of video content that will help your business.
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5 Tips to Creating Calls-to-Action that Work!
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Standout Marketing for October: HalloGreen
Holiday time is approaching. Don't scream about losing out on the fun of one of the most widely celebrated holidays of the year. Now is the time to turn Halloween into HalloGreen. HalloGreen is an opportunity for you, as the local real estate agent, to come up with fun and creative ways to celebrate with your community the value of an eco-friendly lifestyle while promoting your business. In fact, utilizing just one or more of these ideas can help generate smiles in your market that will have you remembered and appreciated!
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Which Marketing Channel Is Right for Your Goals?
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Are You Marketing New Construction Homes Correctly?
Introduce Buyers to Builders and Their Communities on Your Website Many buyers opt for new construction homes over existing homes, especially in markets where a lack of housing inventory exists. No matter why a buyer is opting to build a house, marketing new construction homes is often a challenge for real estate businesses. The new construction market is strong, but you may still have to adopt new tactics to market newly built homes to your audience. Get started with these steps to market new construction homes to your clients.
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5 Branding Secrets Every Real Estate Pro Should Know
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Elevate's 'Monday Morning Mentor' offers marketing tips in small doses
There are a lot of moving parts and pieces to developing and executing a successful marketing strategy, and many real estate agents can easily get overwhelmed by a constantly revolving door of what you should—and shouldn't—be doing. Luckily, there's a great series from the marketing minds at Elevate designed to help you kick off your week with an easily consumable dose of marketing insight, led by one of Elevate's top trainers, Miles Greer. Streaming across Elevate's social channels, Monday Morning Mentor allows agents to dial in on Monday mornings for a 10-minute "brain dump" from Miles on a variety of topics like website SEO, email marketing, creating boosted posts on Facebook, virtual open houses, and much more. Not only does Miles speak in simple, laymen's terms (a.k.a., NO technical mumbo-jumbo), he also breaks things down into easily actionable steps to help you accomplish the goal of the week. With over 20,000 viewers a week on Facebook alone, it's clear that the Elevate Marketing Team is delivering much needed content to their real estate audience. Check out a few episodes: "Boosting Your Facebook Posts" "#Hashtags for Marketing" "What separates YOU from all of the other agents in your market?" Want more Monday Morning Mentor? Just pick your favorite social channel: YouTube Facebook Instagram Twitter LinkedIn TryElevate.com.blog To learn more about Elevate's Marketing Services and CRM: Request a demo Visit TryElevate.com
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Effective Real Estate Marketing in the COVID Era
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SEO for Real Estate 101: Link Building
People who don't know your website's URL will often search for your name, real estate agents, or homes for sale in your area in order to find the information they seek. If you want to show up in the search results for these people, you have to optimize your website for search engines. This is also known as search engine optimization, or SEO. A big part of a successful SEO strategy is link building.
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4 Essentials of Branding For Real Estate Agents
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A Step-by-Step Guide to Branding Your Business
Building a brand as an agent or broker is your footprint in the market to your consumer. Think about your company and what makes it unique. Is it your level of customer service? Your family roots? Flex into these unique aspects to make your brand feel fresh and new. Branding is an aspect of your business that should be moving with the pace of your business to allow your voice to be heard in more ways than just text. Stuck at home quarantining? Here are our tips to help you continue to build your branding strategy (and here's the best part—you don't have to be at the office to do it!).
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Social Media Marketing 101 Guide [FREE Download]
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What Is Reputation Management and Why Does It Matter?
Your reputation is one of your most valuable assets as a real estate professional. Every satisfied client presents an opportunity to advertise yourself to potential future clients. Still, even the most satisfied clients may need a little nudge to offer a testimonial or online review. Once a client shares their feedback, it's up to you to make sure that new prospects can easily find that information. That's why sales associates and real estate firms need to take an active role in reputation management, both in acquiring feedback and sharing it for the world to see.
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Close More Deals with These Email Marketing Tips
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Waze Is the Hottest Trend in Real Estate Marketing. Here's Why
According to the latest Homesnap data, Waze advertisements have experienced a 173% surge in usage among agents when compared to this time last June. The year-over-year jump is the largest we've seen from any digital real estate marketing channel--including stalwarts like Facebook, Instagram, and Google. So, we asked ourselves: What's driving this trend?
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How to Use RPR and Canva to Make Shareable Market Charts for Social Media
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12 Tips for Marketing to Buyer's Agents
When an agent receives a listing, they use different marketing strategies to let the public know there is a property for sale. But before informing the public about a new listing, talk to your colleagues first! There are lots of buyer's agents who will be happy to hear there is a potential home for their clients available. Here are some tips to help you better market your listing to buyer's agents:
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When Should You Use Instagram for Your Real Estate Marketing?
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How to Use Virtual Selling on Social Media to Get Clients to Chase You (Instead of You Chasing Them)
We had a great chat with Ryan Hartman, VP of Marketplace at Engagement at Inside Real Estate during a recent Coffee Chat. He showed us all the best ways to create "surround sound" marketing so that your prospects and clients see your ads everywhere they go via a concept called retargeting. Take 30 minutes and hear from one of the most experienced social media marketing experts about the right way to succeed with virtual selling. Here are three key takeaways from Ryan's Coffee Chat: 1. Most agents only follow up with their hottest, "most ready to move" opportunities, and forget about the other 90% or so. When these people are ready to buy or sell, they end up working with another agent (usually a top producer who is taking a longer term view of things). If you're going to succeed with virtual selling, you need to nurture relationships with your local sphere regularly—and long before and after they want to buy or sell a home. 2. It's 2020, not 2012. If you're registering people on your website and then signing them for a generic email marketing campaign with recipes and non-specific articles, you are not going to be able to breakt hrough. Instead, you have to think about more effective and unique ways to differentiate yourself. Using a "multi-channel" approach to build top-of-mind status is where it's at today. They have to see you everywhere so they believe you are THE most well-connected local agent they can work with. 3. Animated, property-specific ads on Facebook and Instagram, complete with a way for the reader to ask for more information about the property, is the way to go right now. Click on the image below to see a highly effective animated social media ad. 4. An effective "multi-channel" online marketing effort includes many of the following components: Facebook / Instagram "Lead" Ads Google PPC Ads YouTube, Facebook and Instagram Video Retargeting Branded Google Display Retargeting Voicemail Drops Personalized Video Follow-Up (BombBomb) Automated Search Alerts Watch the Coffee Chat recording below: If you would like to learn more about being a smart broker and enabling success for your agents' team, check out the following FREE resources: Virtual Training Summit (lots of FREE training) Inside Real Estate Success Strategies Facebook Group If you want to be a great virtual seller, but would like to outsource the effort to a company proven to nurture success for its customers, click here to schedule a demo. Don't Miss These Upcoming Coffee Chats! Friday, May 22 Learn How to Capitalize on the Pent-Up Demand with Jack Markham of Zurple Tuesday, May 26 Things You Should Be Doing in Your CRM During Quarantine with Brandon Wise of Wise Agent Wednesday, May 27 Get More Done by Leveraging Virtual Assistants with Bryan Bowles of Transactly If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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Now Is the Time to Solidify Your Online Presence and Reputation
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How to Conquer Instagram for Virtual Selling for Real Estate
While many of us are aware that Instagram is a rapidly growing social media platform, many real estate professionals have not figured out the best ways to make an investment in Instagram be a profitable venture. Michael Tomasetti and Michael Glazer from Back At You Media delivered a fascinating Coffee Chat, breaking down the mysteries of Instagram into plain English. They showed us how Instagram can help build your brand AND become a way to capture leads, especially among younger homebuyers. Here are their three suggestions for winning on Instagram: 1. Set up an Instagram BUSINESS account If you have a personal Instagram account and would like to get more serious about using Instagram as a lead gen source, convert your account to a business account. Here's a guide from Instagram on how to set up a business account. With a business account, you will receive analytics and better ways to target your local audience. 2. Use video Videos receive 38% more engagement than image posts and 2.1x the amount of comments on Instagram. There are ways for you to post a one-minute video, and using IGTV, you can post a FULL 3D virtual tour as well. 3. Use hashtags Instagram posts with at least one hashtag got 70% more likes and 392% more comments than those without hashtags (source: Augorapulse). Although you can post up to 30 hashtags per Instagram post, data shows that seven hashtags generate the most engagement, while more than nine are perceived as spam. The best types of hashtags are localized, but not TOO specific. Here's a good example: #RealEstateMilwaukee. 4. What content should I post on Instagram? Teasers to new listings and posts Behind-the-scenes! Q&A Prompts Invitations to virtual tours Design and home maintenance tips Watch the entire recording below to get a 101 course on the best ways to use Instagram: More Resources If you would like to learn more about how Back At You can help you win on Instagram and other social media channels, click here. Don't Miss These Upcoming Coffee Chats! Thursday, May 21 Earn a Client for Life by Taking Credit for the Listing Exposure and Leads You Are Generating with Trent Gardner of ListTrac Friday, May 22 Learn How to Capitalize on the Pent-Up Demand with Jack Markham of Zurple If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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Jump into Digital Marketing Right Now to Fill that Buyer Funnel
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Tapping into the Ultimate Marketing Tool: Your MLS System
Every agent and broker knows that to maximize profitability, you have to use every tool and technology you pay for to its fullest. The MLS system, while available to every active agent in America today, is a just example of one of those tools. The MLS system is chock-full of ways to engage more deeply with your sphere and to generate interest on your listings with agents in your own brokerage, local market and even interested consumers! That's exactly what we talked about in a recent Coffee Chat with special guest Brian Tepfer of Rapattoni. If you haven't done any training on your local MLS system lately, it's time you logged into your MLS and registered for some online training. Some MLSs even provide CE credit for technology training courses these days! Here are three key takeaways from our Coffee Chat: 1. Don't forget to talk about the MLS in your listing presentations! Your local MLS is THE best place to expose new listings to ALL of the most experienced and well-educated agents in your local market that are connected to THE most active buyers! Every MLS system has ways to promote your listings to trusted real estate professionals. They will help you attract qualified buyers. Go to your local MLS and look for training on the best ways to expose your listings to fellow real estate pros. 2. The MLS is a great place to ENGAGE with your prospects and past clients. All MLS systems have a way for you to share listings that match your clients' interests and criteria. You can engage them regularly with two-way conversations without ever leaving the MLS. Again, contact your local MLS for training on these important features. 3. The MLS is a TREASURE of insights you can share! Some agents struggle with coming up with topics to use for conversation starters for phone calls, emails and texts. Every MLS has ways for you to pull out market performance for a neighborhood, zip code and even a custom-drawn region where you do business. Reports can be pulled to share pricing trends, new listing trends, transaction trends and a whole bunch more. Training can help you unleash the marketing power of all of the property insights inside the MLS system. Watch the recording here: Don't Miss These Upcoming Coffee Chats! Tuesday, May 12 Look No Further than Your Local MLS to Generate a Ton of Business FREE! with Amy Gorce, Principal Business Development of CoreLogic Wednesday, May 13 Learn How to Become a Social Media Expert Without Doing All the Work! with Michael Glazer and Michael Tomasetti of BackatYou Media Thursday, May 14 A Multi-Channel Marketing Approach That Gets Prospects Chasing You (Instead of You Chasing Them) with Ryan Hartman, VP Advertising at Inside Real Estate If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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Create Intentional Marketing that Shows Your Love and Support of Your Clients
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Leigh Brown's Tips to Rebranding Yourself During Challenging Times
With all of the uncertainty in the real estate industry due to the COVID-19 outbreak, Leigh Brown came to the Secrets of Top Selling Agents Facebook group to discuss some ways to rebrand yourself as a real estate agent during this time. There are many agents who are having difficulties figuring out what information they should be sharing with their clients or how to move their business forward while being sensitive to the current situation. During this time, agents have to have open and honest communication with their clients.
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What's the ONE Digital Marketing Strategy You Should Try in These Uncertain Times?
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Analysis: Agents Should Double Down on Facebook and Instagram Ads as Advertising Costs Drop
As agents feel the effects of the novel coronavirus on their business, they'll instinctually want to cut spending on digital advertising--but our latest analysis implores worried agents to do the opposite. In our latest whitepaper, Agents Need Online Advertising Now More Than Ever and They Should Double Down on Facebook and Instagram, we analyzed recent advertising data on four online advertising platforms: Facebook, Instagram, Google and Waze. It makes sense that online advertising would become more lucrative as consumers are spending more time at home to mitigate the spread of the coronavirus – but what digital advertising networks can move the needle for real estate agents who need quick strategies for keeping their business running? Our biggest takeaways:
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Real Estate Marketing Health Check (Episode 1)
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5 Ways to Strengthen Your Digital Strategy... from Home
In turbulent times, there are still many things that you can control that will better equip you for the future. Having been in business through the 2008 crisis, we've learned a lot, and we are thankful to know that some of the lessons we learned then are still relevant at this moment in time. One of the best lessons learned is that a slowdown is no time to slow down. Focus on and execute your plan and, even from your couch, you'll be making strides. Here are some items you might consider refining in the coming weeks, in a world with social distancing and information overload:
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How to Improve Your Reputation on Google
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Real Estate Marketing Best Practices in a COVID-19 Society
As human beings, we crave connection and collaboration. And as a real estate professional, it is critical to interact with a large quantity of people consistently. But the health and safety precautions being enacted by millions of our citizens creates a void for personal interaction and community. In the meantime, Netflix is reporting record streams. Facebook is reporting record engagement times and logins. The bottom line is that people are self-isolating and relying on social media to stay entertained, connected, and informed. This reality creates an incredible opportunity for us to become the centerpiece, facilitator, moderator, and conduit and for our communities to stay engaged and up-to-date with the latest, most relevant lifestyle information. Here are a few ideas to help you leverage the opportunities created by this potential health crisis: 1. Assess your social media channels, connections and automation capabilities. Are they up to par for you to communicate with your online community? Facebook, Instagram, Twitter, LinkedIn, YouTube 2. Assess your blog posting capabilities and syndication across social channels. Make sure your online community knows that you are providing lots of great, helpful content on all of your communication channels. 3. Content strategy: Be the source of relevant and timely local, lifestyle information (not necessarily real estate related). Pre-market open houses and do them as Facebook Live events. Market to your connections via social media announcing an upcoming open house. Customers are unlikely to attend, but you can go to your open house and use your phone or tablet to do Facebook or Instagram Live and walk through the home and talk about the benefits of purchasing the home, not JUST the home's features. Offer to drop off supplies for the elderly or residents that are restricted from getting around. You can deliver much needed supplies at the front door without physically interacting with people that want to stay isolated but need help. Write a small note and/or leave your card for people. Connect to the CDC website, Covid-19 virus government site, local government and schools, etc. and provide helpful links and resources across your social channels. Connect with your lender partner and provide refinance opportunity information. Many people are at home with lots of free time and they may be interested in doing the due diligence associated with refinancing and taking advantage of record low interest rates. Ask questions, lots of questions, so your social spheres can respond with opinions and answers. Ask about restaurants providing free deliveries and any/all businesses offering free deliveries. Ask about business closings. Ask for people to respond if they are available for independent contract work from home to supplement their income and become a solution center for businesses that may need extra help or that are willing to provide people with additional work opportunities. Connect with local businesses (restaurants, shops, etc) and offer to promote coupons or discounts through your marketing channels for people interested or willing to venture out. Offer to run errands for people that need help. Research and offer DIY recipes for hand-sanitizer, cleaning supplies, and different ways to improvise with common household items. Need help with your social media and other online communication channels? Connect with an Elevate Success Coach to learn how we can help: tryelevate.com/get-started, 844-792-0260.
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Friday Freebie: 2020 Real Estate Marketing Planner
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3 Things Every Agent Needs in Their 2020 Marketing Arsenal
It's amazing how many companies are vying for the real estate agent's dollar. From trying to sell you leads to showing off the latest shiny object guaranteed to boost your marketing power, it seems like everyone wants to stick their fingers into your pocketbook. What good do these wonder tools do, though, if you lack the systems to put them to work? What is the benefit of marketing to attract new clients if the chances are really good that they'll fall through a crack in your system? If you don't have the basics of your arsenal in place, it's time to concentrate on doing so. 1. A cleaned-up, organized CRM New agents often ask what tools they'll need when they first hit the ground in the real estate world. Aside from a smart phone and a mentor, a robust customer relationship management system (CRM) is a must. Established agents understand the value of a CRM but many allow theirs to become cluttered, disorganized and, very often, ineffective. "Garbage in, garbage out" is what they end up with. Take the time to thoroughly clean up your CRM. This includes: Categorizing the entries in a way that makes sense to you. This may be something as simple as categorizing each entry by their location within the sales funnel (lead, prospect or client) and whether the lead or prospect is cold, warm or hot. Sellers and buyers should be segmented as well. Checking for duplicate entries and then merging or deleting them. Removing contacts that are impossible to contact. These are the ones who submitted a phony email address or phone number, have been in your database for some time and there is no hope of ever contacting them. Ensuring that every contact is on an appropriate touch campaign. 2. A powerful, lead-generating website While the NAR doesn't tell us how many of their members own a website, they do let on that 51 percent have had a website for at least five years. That's a rather paltry number, considering that a website should be one of the main tools in an agent's marketing arsenal. A real estate website can be a giant lead magnet, if done right. By blogging consistently and promoting your posts on social media, you drive traffic back to your site where you can employ additional magnets to capture those leads. But there are other bonuses offered by an agent website: A website offers a place to showcase your testimonials. It helps build awareness of your brand. A website provides a place for potential clients to get to know and trust you. It offers a spot for you to demonstrate authority. Agent websites offer value by providing information that real estate consumers are seeking. Your website can be a tool to help build a targeted mailing list to stay in touch with your sphere of influence. 3. In-depth knowledge of your target market If your target market is "likely buyers and sellers," we feel for you. "Everyone" isn't a target audience and appealing to "everyone" is almost impossible. For marketing to be successful, you simply must know who you are trying to reach. And this determination must be the result of a carefully thought-out process. There are many ways to choose a target market. The easiest is to target the type of client you've most enjoyed working with over the past year or two. Are they members of the military or landlords looking to sell? Maybe they were the first-time homebuyers or downsizing baby boomers. Add to your knowledge of this group of real estate consumers. What is the market like for them right now? Look for pain points that you can address and solve. Where do they hang out online? These are advertising mediums that present an ideal way to reach your audience. Even if you choose only one of the three aforementioned tips, you'll be ahead of your marketing game in 2020.
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How to Promote Yourself and Stay Connected with Clients
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3D Walk-throughs Aren't Just for Listings: Capture These 6 Local Spaces to Boost Engagement and Business Opportunity
As a real estate professional, a meaningful connection to your community is vital to the success of your business. But we know you've heard the same advice on the subject over and over--host events, be a source of community information, volunteer, etc. Today, however, we're going to introduce you to a high-tech way to connect to your local market--and, bonus, it's sure to dazzle and engage consumers in your area. That strategy? Capturing community spaces in 3D walk-throughs. Not only does this help relocating buyers become more familiar (not to mention creating sight-unseen opportunities) with your community, but it also adds confidence and comfort to the home search through knowledge of local establishments, helping real estate consumers decide which neighborhood suits them best. "Increasingly, especially when we're talking about suburban redevelopment, you're not only choosing the house, you're choosing the neighborhood and the places that are part of that neighborhood," says Charles Nitschke, Chief Integration Officer, Sotheby's Tomlinson Group. Nitschke is part of a growing group of savvy real estate professionals around the country who are tapping into the power of Matterport's technology to capture three-dimensional models, or "digital twins," of various community establishments and businesses in their market areas. Here are examples of six local spaces you can capture in your community to boost consumer engagement, lead generation and awareness of your real estate brand. Schools So you've got school ratings, school district zoning, and other information on your real estate website. That's a great start, but you can take things to a whole other level by including 3D walk throughs of those schools where people can virtually experience and learn about the facility for themselves. Nitschke finds that this is especially useful for markets with colleges or universities. "[Institutions] are tremendously interested in being able to show off their space to attract students, to be able to walk the parents and students through the facility, to get comfortable with it before they start travelling to narrow down their final school selection." After scanning their first school, Nitschke's brokerage, Sotheby's Tomlinson Group, approached another. Next summer, they will scan Idaho College's athletic department and then scale out into dorms, classrooms, and eventually the whole college. The 3D scan will be available on the college's website and on their brokerage's site, said Nitschke. "It's a big part of becoming that digital mayor, becoming that tour guide for the community." Local art galleries Lisa Larkin is the designated broker for RE/MAX Select in Tucson, Ariz., and she has long understood the power of co-branding with influential local figures. For years, her team has worked with Diana Madaras, a high-profile local artist, to host client appreciation events at her gallery, license her art on their marketing materials, and more. When Larkin and her team discovered Matterport, they offered to scan a new gallery space she had just purchased so that she could put it on her website. It's now featured prominently on her site's front page. They put the scan on their website too, under a relocation tab where people new to Tucson could see different places and businesses around town. The result is mutually beneficial: real estate consumers learn of an important local artist, and art consumers learn about a local real estate company that's differentiating themselves through the use of innovative technology. Event and recreational spaces Microbreweries are a big trend across the country, and they tend to attract a savvy, upwardly mobile clientele—an ideal real estate customer. A new agent at Sotheby's Tomlinson Group captured a local brewery as a way to break into the market and to introduce himself to the owner of the brewery. That introduction led him to listing the owner's house when the owner decided it was time to downsize. Theaters, concert venues, gyms, and other similar spaces are also excellent candidates for 3D reality capture. These popular locations service what equates to a large audience every year, many of whom will visit their website where your Matterport scan is located. That means this untapped audience will have the chance to see your 3D digital twin on a consistent basis and the opportunity to learn about your real estate business. Places of worship Sotheby's Tomlinson Group parlayed their digital twins of local schools into an opportunity to scan a 60,000 sq. ft. mega church and its 60,000 sq. ft. athletic facility. Along with building awareness for their brand, the scan is also connecting their community to church-facilitated services that they may not have otherwise known existed, such as substance abuse and domestic violence programs. "If you were to walk into this large church, try to figure out where to go to find those services, to familiarize yourself with what's available, or even to get the process started, it would be an intimidating process to go down that road," says Nitschke. The digital twins of the church helps community members understand what's offered, where to go within the church, and how to reach out. The church is even leveraging Matterport "Mattertags," to embed digital media (in this case video) into their digital twins. Every week, they add their sermons in a Mattertag for people who missed the service or want to listen again. Your office While creating 3D digital twins of local spaces is a great form of passive marketing, let's not forget one very important space you should also capture—your office. "It's fantastic to send out to clients so that they know where they're going to be going, where they're going to be meeting and take some of the apprehension out of that process," says Nitschke. Unlike your office, the digital twin is available 24/7, and it can help current and potential clients feel more comfortable with your business. Sotheby's Tomlinson Group has also scanned their title company and has future plans to scan their mortgage vendor's office, too. "When the consumer is getting ready to go to closing day, they're able to navigate the building where the title company is so they know where to go from the parking garage to the title company, what the reception desk looks like, what the conference room that they're going to be signing in looks like. It just takes a lot of that stress out of an already stressful situation by being able to walk them through," says Nitschke. How Can I Get Started? We've talked about capturing some very big, important spaces in your community. If that seems intimidating, it isn't. Starting with local businesses you're already familiar with will streamline the partnering process, but creating the digital twin itself is really quite simple. It's a natural step in building relationships for an industry that relies on that ability. "I'm finding the more that we get involved in these community spaces that are incredibly important to how and why and where people choose to live, the relationships start to build on one another," says Nitschke. "Shooting this facility ends up leading to an introduction to somebody to shoot another facility, and so we're kind of growing very naturally through collecting these spaces." Once you've captured your first community space, be sure to put it on your website and promote it wherever you can. Lisa Larkin's brokerage, RE/MAX Select, has even created a website dedicated solely to 3D tours of local spaces, as well as a Facebook page for that website. An easily accessible collection of 3D digital twins of community spaces also helps real estate consumers get a better sense of what a neighborhood's all about—far better than traditional real estate tools and MLS data can. Traditional tools offer "no depth to what a community is all about, and this allows us to give them a much better idea of what the difference is between some of these neighborhoods," says Nitschke. For more in-depth information about capturing community spaces, including marketing strategies, check out our recent webinar here. And try Matterport yourself with your free Matterport account to get started with 3D differentiation.
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5 Real Estate Branding Mistakes that Can Cost You Business
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9 Underutilized Websites that Can Help You Generate Real Estate Leads
Online real estate lead generation can be a grind. Everyone knows the main strategies: Google and Facebook ads, Instagram posts, etc. It can be difficult to get an edge because the competition is fierce, not to mention the cost. But not everyone needs to market on oversaturated social networks and platforms. In fact, there are plenty of underutilized websites that can help you generate real estate leads. Here are nine examples that are ready for a savvy real estate agent to exploit.
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2 Secrets to More Lead Conversions, Straight from a Top Team's Playbook
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Marketing to Millennials: Identifying Trends for Future Homebuyers
It's no secret that millennials are buying homes later in life than their predecessors. The reasons are the usual suspects -- rising costs of living, housing costs, and student debt. Identifying trends and patterns with millennials can be a powerful tool when marketing to this generation's homebuyers and closing deals. Check out these trends and see how you can use them to your advantage!
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6 Ways to Improve your Real Estate Email Marketing
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Is Your Listing Description Turning Consumers Off?
Imagine if you had a magic power to know exactly how readers would react to the description text that you write about your new listing. "This lovely two-bedroom fixer-upper..." According to research from ForSaleByOwner.com, the word "fixer-upper" is a horrible term. In fact, even buyers who say that they want to buy a fixer-upper are not likely to react positively about a property being called a fixer-upper. The study found that for consumers over the age of 45, "turnkey" is the most desired feature they seek out in their next home. That is probably a good word to use in your property descriptions. Now think a bit further about how you are going to market the property. Think first about the age of the likely homebuyer. If they are between 45-64, they are probably juggling kids in high school or college, have been promoted to the most stressful job of their career, and have little time for anything other than family and saving for retirement. They do not want homes that require a lot of work or maintenance. Great schools are also a key priority, not surprisingly. Instead of hesitating to share school information, do the work to verify what school district your property falls under. It's also ideal to share not only the district, but the specific schools that children will attend. Districts can have great variations in the quality of schools. The research also revealed that men and women have different priorities when choosing a home. Men are most interested in a property that their partner loves and that provides an easy commute and great schools. Women, on the other hand, are interested in a turnkey home in move-in condition. Men and women share strong interest in a close commute and great schools. If you would like to download the entire study, you can click here.
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Repurposing Your Listing Photos: 3 Timeless Shots that Live on Beyond the Sale
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51 Content Ideas for Your Real Estate Newsletter
A real estate newsletter is a great way to generate leads and develop brand identity. But you need to fill these newsletters with content that is unique and valuable to your readers. Your first step in developing content for your newsletter is to define an audience. Who is going to read your newsletter? You can design your newsletter for first time homebuyers, investors, general readers, etc. Once you know your readers, you can start producing content for them. To get you started, here are 51 content ideas for your real estate newsletter.
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Real Estate Advertising Using Your CRM (Real Estate Marketing Ideas)
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How to Keep Your Email Marketing Simple
When an online form prompts you for your email address, we're quick to feel guarded and protective of giving away this type of access, whereas in the past it was given without a second's worth of thought. The reason for this hesitation is because people are tired of being sold to and bombarded with these in-your-face marketing messages. They're tired of giving away their information and allowing you to commandeer their digital peace. This reluctance is still prevalent today, but when you've unlocked the idea that email is to further your relationship with your reader rather than to pitch them, you've entered a dangerous level of freedom with how and what you communicate.
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How to Fit Prospecting and Farming into Your Marketing Budget
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Christmas Lights Brighten Your Real Estate Business
Most real estate markets slow down in the weeks leading up to Christmas, but that doesn't mean it's time to stop working on your business. Come December 26th, buyers will be out in bulk, ready to find a home for the new year. One option to get into the holiday spirit and meet potential buyers and sellers is to showcase neighborhoods that have gone above and beyond this season with beautiful displays of Christmas decorations.
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Free Real Estate Marketing Strategies
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Real Estate Marketing 2020: Special Dates and Themes
2020 is coming, which means it's time to start planning your marketing strategies now. Because there's so much content out there, today's consumers--and future homebuyers--expect a little something extra to inspire and inform them. No matter whether you're focusing on email, social media, or even a real estate blog, here's a list of special and themed days you can use to inspire and inform with your content!
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3 Easy Holiday Marketing Ideas for Real Estate Agents
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Using Online Marketing to Grow Your Luxury Real Estate Business
The majority of buyers start their home search online. They search current listings and look for the right real estate agent to help them through the buying process. With luxury real estate, the impact of online marketing is even more powerful. To attract and keep affluent clients, agencies must project an image of luxury from the start.
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Top 22 Real Estate Marketing Tools and Strategies for Agents
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7 Reasons Why Real Estate Video Marketing Is a Wise Choice for You
Marketing has evolved at breakneck speed and Realtors that don't keep up fall behind fast. Take video, for example. What wasn't even a "thing" in digital marketing a few short years ago is now the THING that catches the attention of your prospective clients. Moreover, video isn't just for your website. Video has come to CRM, even to the most common communication channels like email and text. What makes using video with your CRM so powerful for real estate, you might ask? Just count these ways – seven to be exact:
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Frequently Asked Questions about Real Estate Marketing
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Success Story: Exploring How Agents Choose Real Estate Technology
Selecting a new real estate technology product can be intimidating. In addition to a dizzying array of apps and platforms to choose from, agents and brokers have to evaluate if a product has the features they need, if it fits their budget, if it can adapt easily to their workflow, among other criteria. Helping real estate pros find the right technology for their business is our mission here at RE Technology. It's why we created our Product and Company Directories, and why we publish helpful, educational content every weekday. Today, we're introducing a new weekly feature to further help our readers decide if a technology product is right for them. "Success Story" highlights the real-life stories of agents and brokers who found the technology that fits their business. Each week, we'll explore how and why they made their decision, and how the tech they chose transformed their business. Our series kicks off with a deep, multi-week look into BoomTown, a CRM and marketing automation platform, through the eyes of its real-life customers. Want to see how BoomTown works for yourself? Check out the product tour here. Introducing Brandon Prewitt Our first Success Story starts with an age-old problem in real estate tech: software that's feature-dense, but difficult to use. In 2011, Columbus, Ohio-based Realtor Brandon Prewitt was searching for a real estate technology platform that would help him scale his business and manage his rapidly growing database of leads. He eventually settled on Commissions, INC. (CINC) because it fit his budget and had a lot of "bells and whistles" that he was excited to try. But Brandon only ended up using about 10% of the system's features because the user interface was clunky and a struggle to use. CINC's lackluster support only compounded the problem—there was nowhere for Brandon to learn how to use the system even though he wanted to. "With Commissions INC., support was really lacking. When I signed on with them, there was no onboarding. There was no, 'Here's what you do to be successful using our system.' It was, 'Here's your username. Here's your password. Good luck,'" says Brandon. Making the Switch to a New Platform Frustrated by the user experience and lack of support, Brandon sought out another technology platform. He eventually decided on BoomTown. Why? "It comes down to simplicity," says Brandon. "BoomTown is easier to navigate, and it's just all around more user-friendly. At the end of the day, all of those buttons that CINC had were just noise." Here's a look at the specific features of BoomTown that changed the game for Brandon: Advanced Lead Filters Brandon needed a way to categorize his leads, not just get them all into one spot. For a busy agent, ease of use is important. Brandon wanted to sort through leads by simply clicking a button and seeing which leads are 3-6 months out from buying a home or 6+ months out. "I don't need to have all of these complicated algorithms or labeling mechanisms to be able to filter down all this information," says Brandon. "I just want to click a button and see all those people. That's it." BoomTown made this possible. Brandon finally had a system that could turn his 4,000+ leads into workable lists. In addition, BoomTown's expert support staff and user-friendly platform meant that Brandon had a technology partner that would help him drive the success of his business. Mobile App As an agent who's always on the go, Brandon finds that BoomTown's Now Mobile App is an invaluable tool. "I like to be able to just see who's on there. Who's on the site? Who do I need to call? What are my to-dos for the day? I appreciate the simplicity. It's not just a ton of information in your face. It's just: call, email, or leave a note on their profile." Success Achieved: The Results of Switching Platforms Ease-of-use is one thing, but how did switching platforms actually improve Brandon's business? Well, since signing up with BoomTown, Brandon has: Increased his follow-up with leads Increased his lead conversions Stayed on top of conversations with leads that may have previously fallen through the cracks Regular phone calls with a BoomTown success manager have kept Brandon focused on his business goals. During his onboarding, the "bulk import" of his 4,000+ lead database was naturally a stressful day. "But I knew I had someone, a live person, my own specialist that I could call and talk to. We were in it together." Want to see which BoomTown product is right for you? Compare packages.
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From New Listings to Referrals: The Marketing Secret that Helps this Realtor Win Every Time
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Marketing New Construction Homes: What Real Estate Agents Need to Know
New construction homes are a popular choice for many buyers, especially in markets where a lack of housing inventory exists. No matter what the reason a buyer is opting to build a house, marketing new construction homes often presents unique challenges for real estate agents. The market for new construction is strong, but you may still have to adopt new tactics to market new construction homes to your audience. Get started with our guide on what real estate agents need to know about marketing new construction homes.
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Open House? Live Tweet It.
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Friday Freebie: Download This Monthly Marketing Kit Sample
It's October, a time when our collective attention turns toward all things frightening. You know what's really scary, though? Losing out on hard-earned referrals and repeat business. It's not your clients' fault, however. Research shows that 85% of sellers and 90% of buyers would refer or use their agent again. The key to ensuring that they actually do is by making sure they remember your name between transactions. How? It's all about providing value. In this week's Friday Freebie, we'll introduce you to a marketing system that helps you do just that in order to stay top of mind, year after year. Download the Referral Maker Marketing Kit, courtesy of Buffini & Company If offering something of value to your database is what captures their attention, then consistency is what helps you keep that attention. Buffini & Company's Referral Maker Marketing Kit helps real estate agents accomplish this by providing an item of value and supporting marketing materials every month. Each month, Buffini & Company sends you a full kit of fresh, new marketing collateral that you can use to demonstrate your expertise, reach out to past clients, and generate more referrals. RE Technology readers can download a free version of the marketing kit today and try it out for themselves. Here's what it includes: A professionally written and designed Item of Value A corresponding cover letter 6 'Pop-By' tags to affix to gifts that you give to your top referring clients as a token of appreciation You can learn more about how to best leverage each element of this kit in this post. The full kit also includes 50 follow-up notecards, an eReport and more. You can learn about that here. Ready to download your FREE marketing materials from Buffini & Company? Get started here!  
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How to Create a Powerful Online Reputation
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Elevate Your Real Estate Marketing Success with an Elevate Educational Boot Camp
It's no secret that brokers and agents need to continually self-educate in order to stay competitive and tackle new technology, but not all education is made equal. Busy real estate professionals can easily waste time and money on "educational" training programs that are nothing more than thinly masked sales initiatives that provide little actionable takeaways. Luckily, there's the educational field team of Elevate to save the day and ensure that brokers and agents walk away with tips, tricks and strategies that can easily be implemented the moment they walk out of the room. What started with a single Social Media Boot Camp has grown into a nationwide phenomenon due to the Elevate Field Team's high-energy, interactive educational style. Brokers and agents alike are treated to an experience designed to inspire and empower, led by a group of industry professionals who help turn marketing "toys" into "tools." Although the Elevate name may be fairly new to the real estate space, the founders and stakeholders behind the company are seasoned professionals coming from top technology companies, franchise organizations, and investment firms who've joined together to develop Elevate, the highly anticipated CRM and digital marketing solution that recently hit the real estate market. But no technology can succeed without strong education, training and understanding, which is where the Elevate Boot Camp series enters. Collaborating with MLSs, mortgage companies and brokerages across the country, Elevate's Boot Camp series has evolved to include a variety of one-hour, two-hour and half day educational sessions, including the ever-popular Social Media Boot Camp, Secrets of Lead Generation Boot Camp, and the hot NEW Broker-Only Mastermind. Custom deep dives are also available on such hot topics as Facebook intensives, developing engaging content for consumer audiences, agent recruitment and retention strategies, and developing a website designed to capture and convert. Want to see if a boot camp is coming to your area? Visit tryelevate.com/events for the upcoming schedule, or call 844-812-8914 to inquire about booking a boot camp in your office or MLS. Bondilyn Jolly is the Managing Partner at 3sixtyfive.agency. You can contact her at [email protected]
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6 Kinds of Infographics to Use in Real Estate Marketing
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The Five Fifty-Five Program
We all know real estate is a networking industry. If you're not networking and building contacts, then you're not growing... and if you're not growing, then there's probably untapped potential lying dormant within the recesses of your abilities! It can be hard to find the time, resources, and strategies for successfully networking and building your database, which is why we came up with the Five Fifty-Five Program, or the 5x5x5. The Five Fifty-Five program is a system for continually expanding your database so you can get more referrals and rapidly spread word-of-mouth for your real estate practice. The more you build your database, the greater opportunity you have to sell real estate.
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6 Real Estate Marketing Lessons from Kim Kardashian
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How to Boost Your Real Estate Website Traffic 10x with Pinterest
Every single real estate agent should be obsessed with finding new ways to funnel traffic to their site. More traffic means more potential leads, which in the long term, means more clients. The question is, "What is the best way for a real estate professional to drive traffic to their website?" The Top Methods for Driving Real Estate Traffic If you are striving to become one of the top agents in your area, you need to funnel a large amount of the search engine traffic to your brand. Some of the typical ways agents accomplish this are: Real estate blogging Social Media (Facebook, Twitter, Linkedin, Instagram, etc) Video Marketing (Vimeo or YouTube) Paid Advertising (i.e., Google Adwords and Facebook Ads) Email marketing These are all extremely effective ways to increase the amount of traffic you are receiving. So what else can you do? The Forgotten Platform that Homebuyers Are Using We know from our lessons in SEO that the forgotten areas of content are often the places where it is easiest to quickly stand out. There is a social media tool that most real estate agents have forgotten. Bypassing this platform is a big mistake if you are looking for new website traffic sources. The forgotten social media tool we are referring to is… Pinterest. When most people think of Pinterest, they conjure mental images of DIY crafts and delicious cupcake recipes. Pinterest is a great place for finding new craft ideas, but it can also be a powerful tool for real estate agents. Why Real Estate Agents Should Consider Pinterest If your go-to social media platform is Twitter, you may be surprised to learn that a "pin" is 100 times more spreadable than a tweet. What about Facebook? A pin has a half-life or is active 1,600X longer than your average Facebook post. What does this mean for you as an agent? A well-crafted piece of content on Pinterest may be highly visible online for a week whereas a Facebook post has about 90 minutes to gain traction. Pinterest Statistic for Agents to Consider Pinterest has about 175 million active users that use the social media platform at least once a month. 81% of all Pinterest users are females, with the median age of 40. We know what you are thinking, "But how much do they make?" Thirty percent of Pinterest users earn over $50,000 per year, while 10% of users have a household income of $125,000 or greater. That sounds like a large group of social media users who could easily qualify for a mortgage to us. First Things First: Sign Up for a Business Account If you are not active on Pinterest right now, simply signing up for a business account and regularly submitting content on the platform should give your traffic a massive bump. However, if you already have a personal account that you wish to use for your real estate business, be sure to switch to a business account. This will give you access to Pinterest analytics so you can see which pins are the most popular and who is viewing those pieces of content. Make Your Real Estate Pictures Pinterest Perfect There is an art to creating pictures and other forms of media for Pinterest. First of all, your image has to be the correct size. Pinterest is all about vertical imagery due to the fact that over 80% of Pinterest users browse their feed on their smartphone. Aim for an aspect ratio of 4:5 or 2:3. Example of Pinterest Image What does this mean in terms of height and width? Let's say you took a picture of a "dream home" to share with your followers. If the width of this picture is 500, the length should be 750 to achieve the 2:3 ratio. As a general rule of thumb on Pinterest, longer is better. Why? When a user is scrolling through their feed, a longer image will be on the screen longer, increasing the chances that they notice it. Pinterest Picture Tips for Agents If you are new to the platform, here are a couple of tips to keep in mind: Use the highest quality images you can find. If possible, work with a professional photographer or invest in a full-frame DSLR camera. Utilize text on your images. This attracts the user and helps them instantly understand what your pin is about. Not comfortable with Photoshop? Find a designer in your hometown! Don't show your face. Images without visible human faces tend to receive about 20% more repins. Make the background exciting. A pin of an object floating on a plain white background will receive less attention than the same object on an aged wood table. Regardless of your political opinions, red is better than blue. On average, images that utilize red tones get twice as many repins than those that use blue on Pinterest. Use Pinterest as a Funnel for Prospects As a real estate agent on Pinterest, you have two main objectives. First, you want to attract the attention of Pinterest users who are interested in buying or selling their homes. Your second objective is to take this attention and funnel it back to your website. There are many ways to achieve this, but the most common method is linking to your site in your pin descriptions. If you have created a valuable piece of content such as an infographic, offer further related content if a user decides to visit your site. For example, your infographic might be about the top five mistakes first time homebuyers make when selecting a home. At the bottom of your infographic, link to a blog post where you explain 10 further mistakes that a new homebuyer should avoid. Attention Is the Currency of Real Estate Pinterest is a valuable tool, but it is just as complex as the other social media platforms. Don't get discouraged if you don't have success immediately. Just like anything else, it will take time to learn the ins and outs of the platform, but if you stick with it, you will have a new source of valuable website traffic to enjoy. To view the original article, visit the Parkbench blog.
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Real Estate Agent's Ultimate Live Streaming Guide in 2019
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Market Dominant Yet Still Marketing: One Agent's Secrets to Success
If we've said it once, we've said it a thousand times: the biggest ingredient for marketing success is consistency. That's the secret to Realtor Rosemary Allison's success as well. The luxury real estate veteran of 40+ years still diligently markets her brand across her market area. In this interview, she shares the online and offline methods she uses to become one of the most recognized names in her local real estate market. Your brand, your name and your image is associated with real estate all over Ventura County. Tell us what this does for you. I think it's very important to my success. I spend a lot of money to make sure that people know who I am. But at the point when they're thinking about who they're going to call for real estate, I think it's real important that they remember to call me. I believe that they go to the name that they recognize. Of course it is in support of the most important branding I have going, which is having good client relations. I make sure they're happy with my services because most of my business, honestly, is referrals. One thing I'm proud of is that at this point I've been selling real estate full-time since 1975. I am now selling the children of previous clients their homes. That's really neat to me. The fact that the parents are recommending me to their children really says that they did know that I gave them the best service and that they could trust me to handle their real estate needs. The branding reinforces these bonds and reminds them I am still serving the community. How are you directing your marketing to reach the consumers you will be most successful with? What I try to do is target market towards the buyers of the homes that I'm selling—the luxury market. I have a kiosk outside Nordstrom's, and advertise in Homes and Land, Society Magazine, and Westlake Magazine. Then, of course, I've got realtor.com, which is branding for a precise community. When you specialize in an area, you pay the money to get those additional imprints. You're getting attention from the potential buyers and sellers for your area. I find that realtor.com not only is a wonderful website, but it's one that brands you very well when you specialize like I do. I focus on an area of Ventura County, Calif. The mall kiosk is almost industrial branding, but it's not something that's specifically targeting real estate prospects. It's not going to give you return, which realtor.com can. When we have someone going to realtor.com, they're most likely either looking to sell a home (they want to see what the homes in their neighborhood are selling for), or they're interested in buying in a particular area. Are you able to track the success of your branding on realtor.com? Honestly one of the great things about realtor.com is that I see inquiries in my contact base. I can see people that are asking about properties and asking me questions. It's very easy to track, because with the realtor.com dashboard, you can see activity. I utilize that not only for potential buyers, but I think it's also a great tool to show sellers the tracking of the imprints of people interested in their home who have clicked or viewed their home. How are you using this on the seller / listing side? I now have the Local Expert city tool and I am so excited! I just did my ads and I'm really looking forward to seeing what I can do with it. Basically, on a listing presentation, I can tell my clients their home will be featured first and it will not go down the scoreboard on realtor.com because I've paid for the Local Expert ad. You said that your primary business is referrals – has this had an impact on repeat business and referrals? People you know three, five years down the line. I got a call recently from someone from decades ago when I sold them their home. Although I hadn't spoken to them, they had seen the other branding I do and when they looked at properties online, they saw my picture pop up. Of course they said they were going to call, but reminding them to do so and making it easy to contact me helped make sure they did.
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5 Real Estate Retargeting Tips for Local Marketing
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Friday Freebie: $25 Gift Card to ProspectsPLUS.com
We're going to slide you into the weekend with one of our most low-effort Friday Freebies ever. It's one of the most rewarding, too: Get a free $25 digital gift card simply for creating an account, then instantly use it to buy professionally created marketing materials for your real estate business. Sounds too good to be true, right? It's not, and it's only the beginning. Starting today, RE Technology and ProspectsPLUS! are teaming up to offer a series of Friday Freebies that features a wealth of real estate marketing collateral. So create your account, collect your reward, and stay tuned for a host of exciting offers over the next two months. If "Where do I sign up?" is the next thing on your mind, read on to learn more. Free $25 Gift Card, courtesy of ProspectsPLUS! Like we said, this is a very easy Friday Freebie. All you have to do is: Create an account Get a $25 gift certificate via email Naturally, your next question probably is, "What can I spend that $25 on?" Well, ProspectsPLUS! is a "web-to-print platform" that lets real estate professionals create, ship, and track print marketing materials. Here's a sampling of what they offer: Postcards Flyers Door hangers Specialized marketing kits for FSBOs, expired listings, and more Downloadable reports Brochures Newsletters And more! We'll be offering Friday Freebies on some of the above items over the next few months. So get ready to dive in: Create an account and get your FREE $25 gift card today!
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How to Create the Perfect Neighborhood Guide for Your Real Estate Website
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10 Reasons Why You Are Not Generating Real Estate Clients Online
Running a successful real estate business is all about the art of taking a calculated risk, staying ahead of the curve, strategically planning, and providing value to your clients in hopes of a higher ROI. The internet has undoubtedly become one of the most prominent and important platforms for businesses to thrive and reach a wider audience. When used appropriately, it can be one of the most effective channels of communication with your real estate clients and prospects. However, most real estate agents are not using the power of their online presence and platforms to their fullest potential.
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Email Marketing Makes Customers for Life
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From Restaurants to Real Estate: How One Entrepreneur Closed 79 Transactions in 1 Year
When changing economic conditions pushed Mike Novak and his wife out of the restaurant industry, he responded by getting his real estate license and closing 79 transactions in his first year. In this interview, Novak—now Team Leader at The Novak Team by eXp—shares how he and his wife started over in a new industry and and built a new brand, and the role that online leads and branding played in making a fast comeback. You had a 400 employee restaurant chain—now you are starting all over in real estate. What happened? My wife my owned a chain restaurant company and Washington state changed the minimum wage in November of 2016 from $9 an hour to $15 an hour and we ended up losing over $50,000 per month. I got my real estate license and we had a great comeback, doing 79 transactions our first year with just my wife and I. After losing that other company, we didn't want to have employees and the responsibility of providing for other people, so we just tried to do it ourselves for as long as possible. But we quickly found our ceiling and that ceiling was about 12-13 transactions a month. We then added an admin and then we started adding buyer's agents. Eventually, we stated to expand further using pay-per-click ads, Facebook, and then finally realtor.com. How long have you been using realtor.com® as a lead source? We're going on about 10 months—so not that long. We've been really big into pay-per-click and Facebook leads, and we wanted to get some more leads that are closer to actually being ready to make a move. That's when we explored realtor.com®. How did the leads perform? Since we've brought them in, we've closed a lot of deals with, so we keep expanding it as we keep seeing more and more success. Also, I might add, a lot of the buyers we get are sellers as well. Do you use realtor.com's branding tool, Local Expert™ to support this? We went and signed up for the entire county. I think it is going to be impactful for listings. Sellers use realtor.com to scope out their neighborhood and so that's going to present opportunity for listings. You mentioned that you wanted to shift to leads that were closer to a transaction. Did you notice these were further along? Oh, absolutely, yes. Most of the realtor.com leads are zero to 30 days away from being ready to meet with an agent, whereas pay-per-click leads are usually between 8-12 months, and Facebook's like 15-18 months. What do you do to warm up these inquiries so you can close them? We shift the conversation to the person and not the property. We coach them on this. Our communications are, "We want to talk to you about the reason you're thinking about making a move and the impact that would have on your life." That's going to allow us to build a connection and get away from just answering that the house is about three bedrooms or two baths and, yes, 15 million square feet. We try to take the normal agent that is taking a phone call in and they're giving answers and responses on the property and flip it around to talking about the person. How about if they are not quite ready to move? With all of our leads, regardless of being realtor.com® or Facebook, we throw them into our CRM and then we will retarget them on social media. If there's a match between the email address that we received from realtor.com and their Facebook email address, we'll get back in front of them that way with some video content. Then we'll also try to figure out what their timing is and follow up with them. We organized leads by A-B-C-D. As are ready to go right away. Bs are a little bit further out, like 30-90 days. Cs are 90-150, and Ds are 150+. Have you measured your success? $400,000 of GCI last year came from this. We're definitely recruiting with this success. Instead of waiting 6-9 months to get a closing, when you have a newer agent that needs to put food on the table in three months, that's going to make them feel real good. Learn more about Local Expert™ can help you build your business here.  
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3 Lazy Listing Tours to Stand Out as the Expert Agent
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Friday Freebie: Take a 5-Minute Survey on Listing Strategy, Get Rewards
How's your brand recognition in the area you serve? Do consumers think of you first when they think of real estate? Whether you're a branding superstar or a rookie, realtor.com wants to hear from you via a short survey— and, bonus, they want to give you a bunch of cool, free things in exchange for your time. Read on to learn how you can participate and claim your free goodies.
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Email Marketing Dos and Don'ts
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Friday Freebie: Holiday Weekend Freedom Edition
A Friday Freebie that talks about freedom? That's a lot of "free" mentions--and for good reason. Not only is this week's Friday Freebie free to try--as in no cost, gratis--its primary benefit is to free up your time so that you can earn more money and convert more leads. Ready to find out more? Read on to unveil this week's offer.
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3 Outside-the-Box Marketing Strategies that Worked
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Real Estate Video Marketing Using Just Your Phone
Real estate videos for marketing don't have to be complicated and they don't have to be fancy. You can make marketing videos marketing using just your phone--and the video will still get lots of views and engagement. One of my favorite videos to use for real estate marketing is what we call a "Walk Through" video. Like the name implies, the video is simply walking and talking about the home or a specific feature in the home.
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Building Your Brand and Referral Business with Ad Retargeting
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Listing Tips and Strategies to Stand Out and Sell More Homes
Fastest and Easiest Source of Listings Every top agent knows the number one source of business is word-of-mouth recommendations and repeat customers. Word-of-mouth is defined as: Giving people a reason to talk about you or your stuff. Making it easier for those conversations to take place. Every real estate professional needs a marketing strategy to intentionally give people a reason to talk about you and to make it easier for them to have that talk. Sending out useful real estate information on a consistent basis to everyone you know is the easiest and fastest way to make these conversations take place. Share tips, emails, blogs, social posts, and short videos that share what you know about real estate that also creates the perception that you are an expert—that you are competent at what you do.
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