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YouTube Marketing: Fresh Ideas From Real Estate Influencers
Need fresh ideas to keep your YouTube channel relevant to consumers (and YouTube's algorithm)? Try these six real estate video ideas: Monthly Reports The pandemic showcased how fast and unpredictable market changes can be. This is something real estate clients are always interested in, now more than ever. Here are some subtopics you might want to consider: How prices on properties are changing in certain neighborhoods Mortgages are the evergreen topic real estate clients always want to know about. Take a look at Mattew Pfeifer's YouTube channel. Matthew focuses on the Canadian real estate market, providing valuable information about the real estate industry in Canada, market changes, as well as helpful tips for first-time real estate buyers and sellers. Neighborhood Evaluation With restrictions in place for everyone's safety, people are trying to stay at home. But property purchases are still happening. Therefore, clients, especially the ones that are moving states or neighborhoods, want to know everything about the place they're going to live. How much does living cost here? What businesses are prevalent here? Include information about schools, restaurants, hospitals, general accessibility, and transportation issues. What are some locations for leisure? Check out Homecity Real Estate's YouTube channel. They have a wide variety of neighborhood videos. How-to Videos How-to videos are the ones you can get super creative with. There are tons of topics you can cover. There are many concepts in the real estate industry that might be confusing for your clients. To get some ideas for how-to videos, remember all those questions your clients were asking you. This way, you might discover new potential clients along the way. For more how-to videos, check out Shaheedah Hill Real Estate. You will notice many how-to videos that address the questions that first-time homebuyers might have. "Just Sold" Showcasing your success is important. It not only celebrates your career as a real estate agent, but also ensures your clients know that you're capable of successfully selling a home. It can also be considered as a form of testimonial. Highlighting Local Businesses and Community Events Highlighting local businesses and community events not only showcases that you're a neighborhood expert, but it also indicates that you care about local businesses. Giving shout-outs to small businesses, especially right now when many of them are struggling, seems like a good tone. Behind-the-Scenes (BTS) Videos People are always interested in what is going on behind the scenes and what it means to be a real estate agent. That's why videos of "one day in life of a real estate agent" are so popular. Take a look at Loida Velasquez and Chastin J. Miles for two takes on the real estate BTS video. Still Not Sure? If you're still considering whether or not YouTube is worth it and whether you should commit to such a long-term strategy, don't worry. There are easy ways for you to start real estate video marketing. With the rise of TikTok and Instagram's newest feature Reels, real estate agents are able to create viral bite-sized content. You don't need a professional camera, or a crispy clear set up. Just your phone camera is enough. These two platforms can be your first step towards an extensive video marketing strategy. Check out Real Estate Marketing Dude to learn the top marketing strategies. To view the original article, visit the Realtyna blog.
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Make Your Next Marketing Strategy Local
What does it mean to be a local real estate agent? By focusing on a targeted area, you become an expert in a specific geographic area. You regularly attend events and have your eyes and ears tuned into the pulse of the community. The relationship you have with a specific area is second nature and you know about all the new developments, where the best schools are located, the Walk Scores, and crime rates. To put it into perspective, you are the consumer's go-to when they need to find out who's who and the buzz in your area. When questions arise about planning, zoning, and environmental concerns or the selling price of the property down the street with a similar floor plan, you have the answers on the tip of your tongue. Honing in on a local area will make your brand stand out and get you recognized as the local expert. What are some secrets to becoming a local expert? Use virtual tours in your new real estate marketing plan It's no secret that consumers are using technology at a faster rate than ever before. Homebuyers are especially enamoured with searching online. According to NAR, 97% of them use the web in their quest for a new home. Sure, traditional and old-school marketing can add some nostalgia to your advertising, but it is time to embrace the digital age and focus on having an online presence. By incorporating real estate marketing tools like immersive 3D tours and interactive floor plans, you not only highlight the fit and flow of each property, but you highlight the fact that you are current with real estate technology. Be the agent the locals recognize as the tech-friendly marketing expert for all their real estate requirements. Following the leads and leading with followers You can lead by following. Follow the social channels of local businesses, including professional services, retail, recreational facilities, and builders and developers in the area. Take the lead by asking your followers questions on Instagram, Twitter and Facebook to initiate conversation. Listen to the voices of the residents and use your time to engage with the community by sharing stories on your social channels, including virtual open houses, 3D tours, and market updates. Did you know you can guide a buyer through a property by sharing a link during a virtual showing? Social connections can drive leads from your apps directly to a potential sale. The importance of standing out in a highly competitive field There are plenty of intelligent real estate agents who know the rules and abide by the fundamentals of the industry standards. But you need to be more than the "standard" Realtor. Marketing tools from companies like iGUIDE® can make you stand out. How you present a property listing should inspire, entice, and engage the consumer. How can you accomplish this? Use real estate marketing tools to reel in the consumer and make a connection. Buyers and sellers want information including accurate measurements, property-specific details, and community amenities. By offering floor plans and easily navigated virtual tours in your digital marketing, you can tie it all together with your expert knowledge of the geographic region. Create your brand identity with niche marketing One of the best marketing tools for real estate agents is building your brand through consistent messaging. Leading real estate coach Tom Ferry suggests you master a specific niche as one of the marketing ideas to elevate your brand. Every listing is an opportunity for you to reach out to the public and show them the value of choosing an agent who can offer good advice, accurate information and present it all in a timely manner. Doing this builds trust and recognition in your brand. When focusing in a specific neighborhood, it is imperative to help the community identify you as the "expert" in the area. You will get recognized as an agent specializing in a specific geographic area when offering things like virtual tours and precise floor plans in your listings. With the proper branding and dedication to your targeted area, your name becomes synonymous with the "go-to" agent for both buyers and sellers in your niche market. Details matter Focus on a single demographic region to uncover and learn the intimate details about schools, parks, Walk Scores, and community happenings. Little details about a neighborhood matter to buyers, as much as the fit and flow of a property. When you guide a potential buyer through a virtual showing, you can have a conversation with them about what it would be like to live in the home. Highlighting property details makes it easier for a consumer to imagine how they will fit into their new home. Working in a niche market doesn't mean you can stray away from the environs periodically. After all, plenty of opportunities will arise while networking within your chosen locale. The key to your success is to use the best marketing tools for real estate agents to distinguish yourself from everyone else out there.
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How to Inject Creative Life Into Your Emails
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How to Use Instagram Carousel to Boost Your Business and Win More Listings
For real estate, Instagram is a great social platform for agents to expand their network, market properties, and acquire more listings. Predominantly through images, Instagram gives power to agents, teams, and brokerages looking to show off their businesses and listings. Instagram offers a variety of promotional options. One of the hottest new ways to give your listings a big boost and make your sellers smile is by leveraging the power of Instagram carousels. What's an Instagram Carousel? An Instagram carousel is a post or ad containing multiple photos or videos that you swipe or click through one image at a time. According to a study from Socialinsider, carousel posts produce the most organic (unpaid) engagement on Instagram. Carousels average 1.92% average engagement per post, compared to 1.74% and 1.45% average engagement for image and video posts, respectively. More impressively, some agents trace their big business boosts specifically to Instagram and its carousel posts, according to the social media experts at Curaytor, a marketing firm for top sales agents. When used correctly, it creates more engagement with your target audience and keeping their interest. Creating an Instagram carousel post involves selecting multiple images to make a post. You add a caption and copy, plus "tags" you want to include. You create a "tag" on Instagram by attaching a specific label to a post, picture, video, or status to group it with other content that uses the same label. Tags help you reach more people on Instagram with your messages and photos. A carousel post lets you share up to 10 images or videos as a single post. Therefore, you have an opportunity to create posts that have a punch. Here are some strategies for enhancing your business with an Instagram carousel: Copy is as crucial as imagery: Having appealing images in your Instagram carousel is vital for successful real estate marketing. However, it's also important to make sure you create powerful copy as well. Even if you have fantastic photos in your carousel post, it may be ineffective if the accompanying content doesn't get the message across. For example, for a listing post, compelling copy often raises curiosity about the listing you're promoting or prompts interest by asking a clever question. Highlight the property's most powerful features: The beginning of your Instagram carousel post should start the most dramatic photo of your listing. In most cases, it should also be a full house photo. In the carousel, highlight and explain the home's key features, such as hardwood floors, a built-in wine cellar, modern countertops, energy-saving air and heating systems, and other memorable features that make this home stand out. Tell a story: The advantage of a carousel post versus a single image post is that it allows you to tell a story. Every listing has a story, from its unique features and benefits to its location and history. With the right photos, graphic text, and video clips, you can tell an interesting and convincing story for each of your listings with a carousel post. Don't use all the carousel slots: While a carousel post can hold up to ten images or videos, that's a maximum limit, not a goal. It's best to select a few photos that are more likely to engage your audience. Having too many images can have the opposite effect. Like most communication channels, the attention span on Instagram is minimal. Less is often more when it comes to an effective carousel post. Leverage video content: Adding video clips to your carousel may seem like a time-consuming process, but it's simpler than you think. Since today's smartphones can take high-quality videos, you'll have the opportunity to showcase a listing's best feature in a way that a photo can't. Videos also make people stop scrolling to watch, increasing their attention span to your post. Like images in a carousel, it's essential to make sure the videos included helps improve your message to your target audience. Don't add a video to check a box. Show off your market: Instagram carousel posts are a great way to showcase your local market, something you can't do with a single image post. A local market post allows you to give context to your listings: what does the neighborhood look like? The local community and its amenities? You can provide a behind-the-scenes recap with a carousel post. ABC – Always Be Creative: Because carousel posts offer you more variety and versatility, this is where your creativity can shine. Don't know where to start? Follow other agents on Instagram known for their success with Instagram. You can find many with a simple Google search. Review their creativity to help inspire ideas of your own. You can create a carousel post with customer testimonials recommending your business, promoting a new service, or recapping a local event. Using Instagram carousels can be a great way to keep in touch with your customer base and win more leads. Remember, if you have any questions about technical challenges when using social media, you can connect with a Tech Helpline specialist with a click, call or email. To view the original article, visit the Tech Helpline blog.
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What's the Difference Between Marketing and Advertising?
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The Real Estate Marketing Materials Every Agent Needs
There are more than 1 million real estate agents across the United States. Although you aren't competing with all of them, there's a high likelihood you have plenty of competition locally, including many seasoned vets. How do you catch the eyes of buyers and sellers when they have so many options? The answer is simple: marketing. Making a name for yourself is all about establishing your brand, clearly communicating your successes and unique skills, and promoting it all to the masses. Here are five important real estate marketing materials that will help you stand out from your competition. Postcards Snail mail is not dead! It can be more attention-grabbing than an email, and isn't as easily ignored as a phone call. Plus, it's a great tactic to use in conjunction with digital ads to boost visibility and build trust in your brand. To optimize the effectiveness of your real estate postcards, you must ensure two things: an eye-catching design and a targeted audience list. You don't need to hire a marketing company to help, but you might consider hiring a designer, especially if you want someone to create other real estate marketing materials, such as open house flyers and digital ad graphics. Freelancer sites like Fiverr and Upwork are great resources for finding an affordable, reliable graphic designer. Having the same person work on all your real estate marketing materials will ensure they have the same look and feel. You can also choose to go the DIY route and design your postcards on a site like Canva, which offers free templates and tools. By using a targeted mailing list of hand-selected prospects, you'll reduce unnecessary expenses while connecting with those who will be most receptive to your message. You can find the right homeowners using a tool like Homesnap Pro's free Likelihood to List filter to find prospects in your target areas who are highly likely to consider selling in the next 12 months. A-Frames Real estate A-frame signs are the double-sided stands that are shaped like a capital letter A when propped up. These are typically placed around a neighborhood to draw attention and foot traffic to your nearby open house. A-frames also make for old good-fashioned brand publicity. Purchase a dozen or more of them and place the A-frames all throughout your farm area whenever you have an open house. You may think that a mile or more away is too far for foot traffic, but you might attract drivers or grab the attention of other buyers and sellers in the area who are looking for a real estate agent for their specific needs. Custom Key Cutout Your real estate career will surely be filled with many successes. As such, you need to be ready for those photo-worthy moments with a large, branded key cutout for your clients to hold up in front of their new home. These happy photos of your clients holding your giant branded key are perfect real estate marketing materials. Here are just a few places where you should publicize these photos with a congratulatory message for your clients: Organic social media Paid digital ads Your Google Business Profile Your next e-newsletter Your real estate website Share the photos with your clients so they can post them on social media, too Branded freebies Real estate agents are almost always in networking mode because, as a salesperson, you have to constantly think about forming new relationships to expand your sphere of influence. When you have that mindset, you have to consider all the places when you could meet a potential buyer or seller—a PTA meeting, a dinner party, a Labor Day BBQ or the local farmer's market—so you should be prepared with more than just a business card for them to remember you by. Consider these common products that you can apply your logo and branding to, and hand them out while networking: Pens Fridge magnets Water bottles Reusable drinking cups Small bottles of hand sanitizer Here are some additional ideas for branded promotional products that you might consider, depending on your target audience or typical clientele: Chocolates in a nice pouch or box Measuring tapes Multipurpose utility tools Can-cooling sleeves Keychain can openers Homesnap Pro+ Agents also need digital real estate marketing materials to be successful. Homesnap Pro+ is the all-in-one answer that does more to boost agents' online reputation and brand than any other membership. This membership will: Set up and manage your Google Business Profile Help you generate 5-star Google reviews (Pro+ members see 3X more positive reviews) Create a responsive real estate website for you with a custom domain Publish lead pages for all your listings Unlock additional prospecting tools Reveal which agents have viewed your listings and profile recently …and more These member benefits give Homesnap Pro+ agents a robust online presence and equip them with the tools they need to generate leads in their market. There are certainly many different real estate marketing materials that you can create or purchase to support your business. However, these five marketing materials are top of their class for helping you stand out from your competition, whether you are working with a limited budget, looking for new ways to promote your brand, or just starting out as a real estate agent. To view the original article, visit the Homesnap blog.
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How to Create a Killer Real Estate Content Calendar
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14 Benefits of Virtual 360 Tours for Real Estate Sales and Marketing, Part 1
Did you know that, according to Zillow.com, listings with 360 virtual tours sold 10% faster and were 22% more likely to sell within 30 days than listings without. Unless you have been living under a rock, you saw the whole industry change because of the global pandemic. Here are the key benefits of virtual tours in sales and marketing according to some of the best agents in the industry. 1. Put your online presence on steroids Ninety percent of buyers are looking for properties online first and virtual tours definitely help you improve your visual appeal and Google positioning. If you think your letter drops are doing the work and getting you leads, that's fine—but in the post-COVID era, being digitally present and having some sort of Google search position is now more important than ever before. Sellers and buyers both take advice from the internet. If your face or your brand is not there on top of the search, you may soon be hurting for business. 2. Online showings 24/7 Buyers simply don't have time to do open houses every weekend, so give them a chance to inspect a property from the comfort of their own home and from any device. Virtual tours are a win-win situation for agents, sellers and buyers according to Lora Bladow, REMAX Excel agency owner from Schofield, Wisconsin. For agents, they save time on driving multiple times to open the door to a property. On the other hand, buyers don't have the time or even the opportunity to visit 35 homes in one weekend. A virtual 360° tour allows all to have a showing whenever they want to. And last but not least are the sellers that will not have to leave their house every weekend for a few hours to vacate the property for potential buyers. Virtual reality is a tool that allows you to have an outstanding marketing package. 3. Stand out from the crowd All listings look the same—they have photos, videos or even drone videos. But that's not exactly what your customers want. According to research, more than 70% of buyers would love to see a virtual tour of the house they found online before making a decision to go to the open house. 4. Reduce time of property on the market Agents using virtual 360° tours can reduce the time a property spends on the market because they can efficiently present the property to a much wider audience of not only local but interstate and international buyers. In rural areas, our customers managed to get DOM down from 160 days to two to three weeks. According to Lora Bladow, REMAX Excel, her listings not only sold faster but also at higher prices as there was more competition amongst buyers. 5. Win more listings Win listings by blowing sellers' minds away. Only 3-5% of agents worldwide are able to make their own virtual tours, so if you want to stand out from the crowd, follow the advice of Edgar Natolo, Nat Group owner, Gold Coast, Australia and beat your competition hands-down by offering virtual 360° tours in your marketing package. Some sellers are desperately waiting for you to come in and save them from other agents who can't present their property in the most efficient way. 6. Create your own brand Create your own unique, personal brand that stands out from the crowd and makes people take notice. If you improve your marketing and services with the latest and greatest solutions that are available on the market, like virtual 360 tours, you will undoubtedly be noticed and talked about in your local area. Using such technology can easily get you access to the local news and will definitely build up your image in the local community. And this, my friends, is GOLD ! 7. Never lose a listing again Win sellers by impressing them with your immersive technology and impressive marketing mix. Agents using DIY 360° technology say that many times they have been able to secure listings as they did the virtual 360° tour on the spot during the listing presentation. It's not what you normally do, as you should have the house prepared and staged for the photos. But if the owner wants to test you, you can take out your camera or your iPhone and do a demo virtual tour for them on the spot on your mobile device. This will knock them off their feet, make you the best person for selling their house, and win you their trust. Read more in Part 2... To view the original article, visit the Virtual Tours Creator blog.
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How to Create Instagram Posts for Your Real Estate Business with Canva
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Trending Now: Smart Technology, Smart Marketing, Smart Realtors
Real estate technology in 2021 is giving you ways to shape your future. Whether you are focused primarily on residential or commercial property, you can't ignore the changing landscape of your industry. Now is your time to take advantage of proptech trends to boost your brand, increase buyer awareness, grow your leads, and keep those referrals coming. As threatening as the word sounds, technology is your friend and it can influence the way you do business and the way the consumer judges your competency. The popularity of smart devices, social media, and video streaming are reasons to take note and implement these tools into your real estate marketing plans. Get social Not a day goes by without someone discussing something happening on their social media feed. According to a recent NAR survey, social media is one of the most valuable proptech tools for real estate agents. With buyers and sellers checking out Instagram, Facebook, and YouTube regularly, these channels are places where you can share one of the best proptech trends 2021 has to offer: the virtual tour. You have been using 3D videos and virtual tours throughout the past several months to offer a way for the consumer to easily navigate a property. But now you can allow the user more control using interactive floor plans with 360° panoramic visuals. The best part is you can share it all on your social media channels, websites, or even host a live tour where you can interact in real-time with your clients. Added value Everyone wants an upgrade and, in real estate, there are ways to provide added value to your clients by giving them the benefit of an immersive floor plan with the accurate square footage of a property. Measurements are important especially when communicating value to the consumer. Complimenting a virtual tour with an interactive floor plan allows for seamless navigation throughout every space within the property. When using real estate technology in 2021, be sure to include advanced measurements to assist the buyer when making important decisions for renovations, insurance claims, or placement of furniture. BIG data One of the most useful proptech trends 2021 has to offer real estate agents is data. Bigger is better when it comes to analyzing all the important facts and figures in the industry. How does big data affect your day-to-day business? The consumer is looking for ways to compare and analyze potential homes to target their individual specifications. Big data allows you to provide insight into all the statistics you need to help the buyer on their journey. Everything from neighbourhood demographic information to walk scores, crime rates and the all-important selling and buying trends allow for better decisions based on analytics. Real estate agents can use analytics to track the success of marketing campaigns by using big data to compile user feedback, interest in a property, and the overall performance of every transaction. Easy to share with 5G Yes, big data is important but without the ability to share all that information you could be left waiting for long periods of time before you see results. Enter the power of 5G networks to support all the real estate technology in 2021. Transmission speed helps you get information to the consumer in a timely manner. 5G helps you connect all your virtual tours, interactive floor plans and communication tools quickly and less costly. High definition imagery, connection to cameras, virtual reality and massive data transmissions can happen instantly with the power of 5G. When you are looking to increase buyer awareness amongst millennials, their predecessors and successors, you need speed. Instant gratification is key when capturing the attention of a potential client. Lose the fear One of the biggest challenges facing real estate agents is the fear of proptech trends in 2021 and beyond. Let's face it, technology can be difficult to keep up with. But once you get past the fear of the changing landscape of the real estate industry you will embrace the trends and welcome newer and better innovative proptech. According to Realtor® Magazine, 84% of consumers want to see virtual tours of homes. Before the pandemic hit, you may not have considered using virtual tours as part of your marketing plan. But now immersive 3D tours and interactive floor plans with reliable square footage are the best way to market a property, increase leads, and get properties sold quickly. Technology gives you the ideal way to attract qualified buyers while providing a safe, unintrusive method of presenting a seller's home. Considering what is trending now and where real estate technology in 2021 has taken you. There is a whole lot more coming at you in the not-so-distant future. A reshaping of the real estate industry through proptech innovations is well underway, so if you want to stay in shape you need to be informed and embrace technology like your best friend.
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How to Optimize Your Real Estate Video Marketing
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How to Add Infographics to Your Real Estate Marketing Strategy
Although the marketing world is constantly in flux, one thing is for sure--we are more visual than ever before. These days, we prefer to consume information in graphical ways that are easily digestible and shareable across different channels, which explains why infographics have become such a popular content marketing tool. In fact, according to HubSpot, an infographic is 30 times more likely to be read than pure text. Real estate infographics, in particular, are a powerful and persuasive way to repurpose old content, generate new leads, draw referrals, and inform your audience. Here are Different Infographics Real Estate Agents Can Share: Market Reports Since real estate agents should have information about their communities readily available to their leads already, that data can be easily converted into a visual display that both buyers and sellers will find helpful. Lists By their very nature, lists lend themselves easily to infographics. But the goal is to make them more eye-catching by incorporating more visual elements. For example, icons can replace bullet points and various fonts and colors can be used make each line stand out. Community Information An informational infographic template is the best choice for clearly communicating a specialized concept and a great way to show off your understanding of your local markets. Typically, this type of infographic is divided into sections that include descriptive headers with numbered sections that help the design flow. Statistics Real estate data pulled from multiple sources are best represented via statistical infographics. They can make otherwise uninteresting presentations and statistics more palatable to your audience. Plus, you can use the layout and visuals to help you tell the story behind your data. Storytelling devices include icons, pie charts, graphs, timelines, hierarchies, images, and fonts. Common Buyer and Seller Questions There are certain questions that homebuyers and homeowners will inevitably ask you. What are common mistakes that sellers make? Is it better to buy or rent? These questions can all be answered with an inforaphic. If you include these infographics in your email or social media marketing campaigns, you can save time by answering the question before it's even asked! As technology continues to evolve and advance, visual content should be at the forefront of your marketing strategy. Infographics have grown to be an indispensable part of a modern content marketing. In order to stay ahead of the competition, be sure to maximize your real estate branding efforts by highlighting key data points and keeping your infographic design simple and clean, and the text useful and valuable. Here is a FREE video infographic for you to download: Click to download the Seller Mistakes Video Infographic. To view the original article, visit the Zurple blog.
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How to Build Your Online Branding
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How to Humanize Your Digital Business
"Silence, brand!" If you've spent much time on social media over the last few years, you've probably seen this answer to branded content. It's a snappy retort to what many see as the increasingly unctuous and unwelcome expansion of corporate narratives into social spaces, leaving us subject to advertising seemingly every minute of every day. To a growing number of people — including many of your future customers — the idea that Wendy's is our wisecracking hipster friend or we're "in this together" with Toyota or United Airlines isn't just unconvincing: it's downright nauseating. The more brands clamor to sound just like us, the more robotic and intrusive it all feels. Many internet users are covering their ears and averting their eyes rather than engage with it. Into this world of "corporate personhood" run amok steps the real estate agent or broker. It's a well-known fact that many real estate agents get a substantial quantity of their leads by promoting their listings on digital channels, especially social media. Some experts have estimated that out of all professional industries, real estate experts are the most active on social media. Going without a robust online presence simply isn't an option. The question, then, is how you can humanize your digital business. Luckily, you have some natural advantages that can serve you well. The Human Connection Just Comes Easier for Real Estate Agents Luckily, you have the potential to go right where so many others go wrong. Real estate professionals stand out from the pack online for a variety of reasons: Meaningful, one-to-one relationships are at the heart of all they do By practicing their skills, they help others to achieve life goals Their local knowledge, style, and passion are unique to them With all of this in mind, you should get excited about the huge potential the digital world holds in store. Your consistent, trustworthy online presence is an extension of your in-person relationship building. Over time, that online activity provides the momentum that brings a steady stream of leads to your door. That's crucial to building a lucrative, sustainable business that offers work-life balance. Let's look at some of the ways you can ensure your digital brand has the human touch: Prefer Your Face to Your Logo Whenever possible, show your face, not your logo. A logo can be anyone, but your face is yours alone. This is crucial when deciding on social media avatars, your header photos on Twitter and Facebook, and more. When someone visits your website home page, be sure they see smiling faces — either yours or your customers'. Share Stories from Actual Customers Customer success stories are the most important form of social proof. While many visitors will check out your reputation on third-party review sites, you should also include testimonials directly on your social media and real estate website. Written testimonials work well, but aspire to showcase your biggest wins on video. Be an Advocate for Your Community Your value as a real estate agent is inseparable from the community where you practice. Use your digital presence to become a trusted guide to what makes your area special. Producing content about local events, top restaurants, and other amenities shows that you truly care about the place where you do your work. Use Video Marketing to Build Rapport Video marketing is the next best thing to being there. It is a wise idea to record a video introducing yourself and your practice in your own words for your site's home page. Video tours of homes and neighborhoods are also very effective. This content helps newcomers feel like they already know you. Connect with Cards and Mementos Of course, no brand is digital alone — and what you do outside the confines of the internet can enrich both your business and your customers' lives. Following up with former customers is essential to referral business, so don't be afraid to invest time in a handwritten card or include a small, meaningful gift. Mark Special Occasions Holidays are the cultural touchstones we all share, while anniversaries are meaningful moments in an individual relationship. Honor both of them by producing tasteful seasonal content for your website and social media. At the same time, don't forget to acknowledge past customers on, for example, the anniversary of closing day. Consider Using Text Messages Text messaging is quickly developing into one of the most intimate ways to start conversations with leads. Asking a quick question can revive cold leads, but it's also a great way to let others know you're looking out for them. Marketing automation technology doesn't get in the way of relationships; it helps you manage and deepen them. RE Technology readers can try DeltaNET 6 FREE for 30 days. To view the original article, visit the Delta Media Group blog.
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BoxBrownie Releases Its 2021 Listing Visual Marketing Analysis
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Why Digital Marketing Isn't as Intimidating as You Think
In our digital age, there is so much to learn and keep up with as technology evolves. Between Facebook's regular modifications to its advertising capabilities, Apple's privacy policy updates, and Google's impending changes to cookies, you might long for the simpler days of phone book ads. We understand. But, we're also here to tell you that digital marketing isn't as intimidating as you think. In fact, it's how you think about it that will help you excel. To start, clear your mind of any preconceptions you have about digital marketing tactics, specifically social media ads and Google. They are, in fact, even better versions of the traditional marketing tactics you may be used to — here's why. Facebook as the neighborhood flyers Think of Facebook ads as the "everywhere ads." Sure, they only appear within Facebook, but users of the platform — including prospective buyers and sellers — scroll their feed more than a dozen times throughout the day, from the bus stop to Starbucks to work and back home (or, simply, while sitting on the couch). In some ways, Facebook ads are the modern-day equivalent of flyers — taped to poles, posted inside cafes, and slipped into mailboxes around the neighborhood, in hopes that prospects will see them while going about their day. People aren't paying much attention to flyers anymore, though. Instead, they're scrolling Facebook everywhere they go, and your ad could be shown to them every time they log in. Much like a flyer, that Facebook ad is a good prompt and reminder that you're a prominent real estate agent. Waze as a billboard Although billboards haven't gone the way of the dinosaur, they aren't very effective for promoting specific properties or signaling to drivers that there's an open house nearby. It's a missed opportunity to capture a prospect's attention while they are out and about, but there is a digital option: Waze, the wildly popular navigation app, is the perfect digital billboard. Think of Waze like a billboard — or better yet, a for-sale sign — that pops up on someone's phone when they are close to your listing or open house. Ads on Waze are shown to drivers in three formats: as a pin on the map, promoted at the top of search results, and as a digital billboard that appears in the app when drivers are at zero speed. Waze users don't just drive by your sign and forget about it. Your digital ads are displayed prominently in the app, and drivers need only be nearby the property to see an ad — not right in front of the house or even on the same street. Waze, therefore, is great for promoting open houses and alerting those who regularly drive through the neighborhood to new listings. Instagram as a TV commercial Similar to Facebook, Instagrammers are in the app a lot — 42% of daily users report logging in multiple times each day. The biggest difference between Facebook and Instagram, though, is that Instagram is a very visual platform. Native, user-generated content as well as digital ad units are formatted for photo and video sharing. This makes Instagram akin to TV commercials. People go on Instagram expecting an immersive and entertaining experience, not to read news or status updates. That's why it's the perfect advertising space for sharing your new, gorgeous listing photos and video walk-throughs. When users see them between posts or stories, it's like social media's version of a TV commercial. Google as the Yellow Pages Just as people used to use a phone book to find a plumber, real estate agent, or the phone number of the local car wash, they now turn to Google to search for the exact same things. Google has been adjusting its content over the years to give users a search experience that is more and more localized, just like the Yellow Pages used to do. The Google business profile is a perfect example of a localized search result. This is the profile box that appears in the top-right of the screen on Google Search, shows up to the side of Google Maps, and at the top in mobile after you search for a business. It's sort of like a digital business card or, better yet, an ad within the Yellow Pages. When you search for a steakhouse, dentist, or real estate agent, Google will serve a local Google business profile adjacent to the search results that it believes is most relevant to your search. It's a fantastic placement, especially considering that 80% of home buyers use Google during their real estate journey. Want to really stand out on Google? Opt for Google's Local Services Ads and its new Google Screened badge, the equivalent of that alphabetically-first spot in the phone book that gets more eyes and calls than anyone else. To view the original article, visit the Homesnap blog.
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5 Reasons Why Virtual Tours Are a Must for Your Marketing Plan
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Top Digital Marketing Tips of 2021
Last month, we invited real estate agents to try the Amarki 30-Day Digital Marketing Challenge. We challenged agents to "up their game" when it came to online marketing of themselves and their properties and follow the schedule that a top producer would use. (See original challenge: Amarki 30-Day Digital Marketing Challenge) Hundreds of agents took the challenge, and below are some of the key learnings found by Amarki: Focus on promoting you the agent: In today's landscape of fast-moving properties, agents are focusing more of their marketing efforts advertising themselves in an effort to get more listings in an attempt to be the first agent a prospective seller sees. Plan in advance: Top producing agents are putting an hour a week aside strictly for pre-planning marketing efforts for the week. This includes curating or creating the content and planning when it will be sent. Automate what you can: Using a tool like Amarki to schedule deployment of email, text and social campaigns was the biggest time saver allowing people to post to social media or launch email campaigns at peak hours when they were out and about. Templates: Taking the time to find or create a template you like for your emails, social posts and flyers becomes a massive time saver for future campaigns. The added benefit is you create brand constancy which helps people remember your personal brand. Text messaging is the new email: Agents who embraced bulk text messaging experienced a much higher engagement rate and had their messages viewed much quicker. More Is More The final big takeaway Amarki is seeing from the challenge… more IS more. We are finding the agents that carve out a small amount of time to plan their marketing for the week and then keep it going are getting more traction. More digital marketing grows your audience slowly, but at the same time incubates them with your messaging. So, when the time comes, you are the first agent they see. It is not something that happens overnight, but just like investing, grows over time. If you haven't tried the Amarki 30-Day Digital Marketing Challenge yet, you can start anytime. More information can be found HERE. About Amarki: Amarki was built by real estate experts for Brokerages and Agents based on years of industry experience and firsthand feedback. We developed a marketing tool accessible to anyone, no matter the experience or marketing budget. By providing an intuitive tool that works "for" the agent, Amarki is able to remove the complexity of marketing tasks making agents more active. Check us out at HERE.
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The REAL Problem with Buying Online Leads that No One Wants to Talk About
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How to Build the Perfect Real Estate Instagram Marketing Strategy
The most important rule in advertising is: Place your ads where your target audience will see them. Seems obvious, right? But so many real estate agents still rely on outdated tactics that simply don't have the reach that newer, digital spaces do. If your goal is to grow your business and reach new prospects, then social media is the place to be. These platforms are a gold mine for advertisers. Instagram alone has 140 million adult users across the country, which accounts for two-thirds of U.S. adults. Six in 10 of those users log in daily, spending an average of 30 minutes per day on the platform — with 42% of users opening the app multiple times throughout the day, giving advertisers even more opportunities to reach them. With stats like that, it's easy to see why this social network is the third most-popular, behind YouTube and Facebook. Audience reach and engagement are compelling reasons for making Instagram an essential part of your real estate marketing strategy. So if you hadn't planned on advertising there, think again. Here's when it's best to use Instagram ads and how to optimize your ROI when you do. When to advertise on Instagram Instagram is a visual platform. Although you can create Post Ads or Stories Ads with text, a majority of the content is made up of photos, animations, and videos. That's what users log in to see, and why Instagram is ideal for those beautiful new listing photos and walk-through videos you just commissioned. This is also a platform that attracts a younger user base. Fifty-five percent of Instagrammers are between 18-34 years old, and another 18% account for those who are 35-44. If your target audience is empty nesters or retirees, this won't be your ideal place to advertise. As such, it's best to use Instagram ads when you… have a new listing are promoting an open house want to reach first-time homebuyers are trying to attract a younger audience Ad formats on Instagram Instagram may not have 20 different types of ad units, but the few that it does offer work really well with its engaged audience. One reason is because ads are naturally interspersed among native content as users scroll their Feed or flip through Stories. That makes users more inclined to look at and engage with your ad. To give you a better sense of your options, take a look at these attention-grabbing ad formats—all of which support both photos and videos. Post Ad This ad type appears in users' Feeds (that's the one people scroll through vertically). You can publish just a single photo or video or include up to 10 images in a carousel. Keep in mind that these will be cropped to a square, so choose your content wisely. All Post Ads include a caption, where you can write a description about the listing, and a call-to-action (CTA) link that will redirect anyone who clicks on it to your property listing page. Stories Ad Users access their Stories at the top of Instagram and scroll horizontally to see new Stories posted by the accounts they follow. Stories Ads won't appear in this scrollable list, but they will be seamlessly interspersed between Stories as they play, so as not to interrupt the user's experience. These ads are more immersive because of their full-screen, vertical format. They can play for up to 45 seconds, which is perfect for a home walk-through. Just like Post Ads, you can also include a CTA that links to a page of your choosing, such as a property listing, lead generation page, or your real estate website. Tips for maximizing ROI on Instagram Now that you have a better sense of when to advertise on Instagram and the creative options you have available, let's discuss a few ways to maximize ROI for those ads. We said it once, but we'll say it again: Instagram is a visual platform. Your photos and videos need to be high quality. That doesn't mean they have to be taken by a professional, but they need to be attractive enough to be scroll-stopping. Make sure your photos and videos are: Crisp and clear (i.e., not pixelated) Well-lit to bring out the detail and beauty of the space The right size for the format you're using (i.e. vertical for Stories and square for Posts) Keep in mind these dos and don'ts that are specific to videos: Do not shake the camera or make sudden, sharp movements. Do talk to your audience. Sixty percent of Stories are viewed with sound on. Do keep moving through the property. You may lose viewers if you stop too long while talking. Finally, consider your audience when setting up your real estate Instagram marketing strategy. You can — and should — target geographically, but you'd also be wise to take advantage of the custom audience option. This targeting capability allows you to upload your own list of leads, prospects you're nurturing, or your sphere of influence. Instagram will match the email addresses and phone numbers that you provide to its user base and show your ads to anyone on your list who is also on the platform. That's ad targeting at its best! To view the original article, visit the Homesnap blog.
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Digital Curb Appeal Matters
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Paper Is Cancelled, Move Your Brochures Online
Tech tock... Paper is a thing of the past--it's time to recycle, review and revise your real estate marketing tools. Technology for real estate agents is moving transactions off paper and into the clouds. New-age tools and platforms are challenging the status quo and making it easier for the consumer to access information online. Are you still relying on old-school real estate marketing, paper brochures, and self-measurements? You need to be using current technology to adapt to the changing landscape and behaviors of home buyers and sellers. New Behavior The use of online marketing tools has seen a tremendous increase for both buyers and sellers with 97% of buyers using the internet to search for properties. According to Zillow, 40% of Millennials are comfortable buying a home online without ever stepping into it in person. Millennials love 3D tours and interactive floorplans because they have grown up using computers. Technology provides a sense of comfort and familiarity as well as trust. But what about the other generations of buyers? Buyers and sellers from the Boomer demographic and beyond also enjoy surfing the net and using digital tools available at their disposal. They may not be as relaxed about buying a home sight unseen but they certainly know how to examine the accurate square footage of a floorplan with an experienced eye. Floorplans have been around long before the internet, but now online availability and an ever-increasing demand for video tours has changed the way a property is viewed. Video has the power to grab people's attention, persuade decisions, and satisfy the need to know. The desire for instant access to online information has seen significant increases due to the pandemic and real estate tech trends like virtual tours are now the preferred way consumers desire to shop for a home. Technology Is Key It's time to leave the paper trail of contracts, flimsy brochures, and hardcopy real estate marketing ads in the past. Provide your clients with online collateral to prove your worth. Give your buyers the tools they need to make informed decisions about their purchase. Give your seller the gift of their home standing out among thousands of other listings. Give your full attention, your experience, and use the technology at your disposal. Engage the buyer through 3D tours for their instant gratification. Real estate tech trends provide information NOW. Can they see a home at 3 A.M.? Absolutely—virtual tours are available at any time day or night. Not just a tour, but an up close and personal look at every accurate square foot of the place. It's no secret that you hold the keys to a property listing (literally and figuratively), but the key that opens the door to a quick sale, for the best possible price, with the least amount of disruption for the consumer, is using new-age tools. Share Information Through Your Tech Technology for real estate agents abounds with the continued demands for better ways to market a home, manage clients, capture leads, and have paperless transactions. According to NAR, 70% of real estate brokers have their own websites. Websites invite, entertain, inform, and get the attention of buyers and sellers. Your real estate agent website can communicate information about listings by embedding 3D videos and interactive floor plans. Online platforms eliminate the need for paper flyers, brochures, and hard copy advertising material. Linking your social media channels improves lead capture across all forms of digital communication. Add in a social media management tool like HootSuite so all your news feeds and posts can be organized weeks or months in advance. A customer relationship management (CRM) tool helps you keep track of all your clients. Digital records of names, contact information, dates, and specific details of your clients are safely and precisely organized without the need for old-school paper day-timers. You can easily transmit online brochures, virtual tours, or professional real estate photos by sending these directly through an email platform like Mailchimp or tagging your followers in a social media post. Real Estate Tech Trends Are Here to Stay Expertise and technology are perfect partners. Buyers and sellers prefer to work with an agent because they want/need help with the entire transaction. From contracts to marketing, advice to time-saving tricks of the trade – a Realtor® knows best. Consumers want to be confident in the home buying/selling process and new technology reassures them through every step. Challenging the status quo gives you the upper hand and provides the consumer what they want: a clean transaction, with minimal interruption to their daily lives. It's time to burn the paper trail and advance towards a clearer path that allows the growth of newer and better ways to present and sell a listing. Ever-changing technology for real estate agents helps the industry prosper and an "adapt or die" philosophy is the way to success for your future. As Charles Darwin once said, "It's not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change."
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The New Google Screened Badge is Changing Digital Advertising: Here's Why
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Take the 30-Day Digital Marketing Challenge
As a real estate agent, one of your most important roles is that of a marketer. You're constantly marketing yourself and your services, your client's properties and marketing your community to potential buyers. The difference between being average and being a top producer is how good you are at advertising yourself and your properties. Top producers know this means having a strong and consistent digital presence. Sixty-two percent of real estate agents said they devote at least an hour a day to marketing themselves and their listings. But what happens if you're not a digital marketing expert or unfamiliar with the best ways to do this? What are top producers doing? And how often are they doing it? Welcome to the Amarki 30-Day Digital Marketing Challenge. We encourage you to commit to the following for just 30 days and watch the results as you up your game in today's digital world. Email Campaigns Did you know email from a Realtor is the number one method buyers cite receiving information about properties? Task: Email all your clients looking for a home with a custom created flyer (IF it's a good fit for your buyer). Task: Create and send two emails (one email every other week) highlighting market trends showcasing your real estate expertise. Text Messaging Ninety-two percent of real estate professionals prefer to communicate with their clients through text messaging because it has an average open rate of 98 percent, and 90 percent of people open a text message within three minutes Task: Once per week, send out two text messages to your clients letting them know where you are going to be. A great example is to send a text message about your open house with the property address and time or an event you will be attending and a second reminder the day of. Social Posts Did you know that social media is cited as the best source for generating high quality leads? Task: Post one social post per day ensuring there is a good mix between: Your Personality – Let them get to know you and your personality by showing them a bit of your everyday life. Your Offering – Whether it's properties available, or you are an expert in each neighborhood, let them know! Digital Flyers Did you know digital flyers are the number one requested item from buyers looking for a quick overview of a property? Task: Create one digital flyer for each property you are looking to promote over your 30-day challenge. Google Ads Did you know 98 percent of millennials began their home search online? Task: Set up a Google Display or Google Search Ad with a small daily budget for 30 days. Focus on your geographic area to keep your name and your brand in front of people who are searching for properties. Take the Challenge The Amarki 30-Day Digital Marketing Challenge can be done by ANY agent regardless of experience or technical skill level. If you're looking to save time, sign up for an Amarki account to access your digital tools in one place, use templates for your everyday tasks and schedule campaigns in advance. Good luck! About Amarki: Amarki was built by real estate experts for Brokerages and Agents based on years of industry experience and firsthand feedback. We developed a marketing tool accessible to anyone, no matter the experience or marketing budget. By providing an intuitive tool that works "for" the agent, Amarki is able to remove the complexity of marketing tasks making agents more active. Learn more about Amarki and register for your account by clicking here.
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25 Real Estate Video Marketing Ideas
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What Should My Real Estate Marketing Budget Be?
If you ask ten different agents, "How much do real estate agents spend on marketing?" you will likely get ten different answers -- but the method to calculate that sought-after number might be the same. That's because the general rule of thumb across industries is to base your marketing budget on your total revenue. The U.S. Small Business Administration recommends allocating 7-8% of your revenue to marketing if you do less than $5 million in sales for the year. Although this is a general recommendation that isn't specific to the real estate industry, it's consistent with the way many agents determine their marketing budget. It's common for real estate agents to allocate approximately 10% of their gross commission income to marketing activities. How much real estate agents spend on marketing will differ by each individual or team and must also take their goals into account and how their current transaction activity aligns with those goals. For instance, an agent might decide to pivot their 2021 strategy and double-down on "Just Sold" and "Coming Soon" digital ads to reach more seller leads if listings are flying off the shelves in their market without any digital advertising. The calculation is the easy part: The more difficult part is deciding where to invest each dollar for maximum return. What marketing activities should my budget cover? You could spend all day, every day, carrying out marketing activities. There's always another email to write, lead to follow up on, digital ad to publish, focus group to talk to, and newspaper reporter to pitch. Real estate agents don't have time for every promotional activity under the sun. There are a handful of tried-and-true tactics that should be on every agent's list, however, whether you're a seasoned vet or just starting to dabble in marketing your business. Email Marketing Emails aren't optional, and Gmail isn't an option (or AOL, Yahoo, etc.). Real estate agents are running a business, and that business needs the ability to set up automated workflows that nurture leads and send market updates, e-newsletters, open house schedules, and other valuable, local market content to their sphere. Cloud-based email marketing software isn't very expensive (unless you're managing many thousands of contacts). Likely, you will pay less than $1,000/year for your email service. Before you sign up, compare competitors and their plans. Many offer a free base level that could sustain you for several months as you build a rich email program. Then you may consider upgrading to access additional tools or add more contacts that exceed your current limits. Here are a few established brands to give you a sense of service costs (rates are valid as of April 2021): MailChimp is a go-to option for small businesses across industries. Its pricing plans range from free for a basic plan to $299 per month for a premium subscription (with up to 500 contacts). More than likely, you'll start at the free plan and upgrade to the mid-range $9.99/month or $14.99/month plan when you need to activate more features. ConvertKit is another popular option with monthly pricing, as well as yearly rates that will give you a two-month-free discount. The baseline plans allow for up to 1,000 contacts and include a free tier and two paid tiers ($29/month and $59/month). And though it isn't a full automation system, agents should know that contacts they invite to Homesnap will be automatically signed up to receive a branded newsletter — all free to Homesnap Pro agents, so you don't have to work this extra into your budget. Plan to spend up to 15% of your real estate marketing budget on email marketing activities. Online Presence If leads and prospects can't find you online, do you really exist? To most digital-savvy buyers and sellers, who rely heavily on the Internet, the answer is a resounding "no." Think about it: If you looked up the local Italian restaurant to see its menu and it didn't show up in search results, wouldn't you wonder if it had closed? The same is true for your real estate business. You need a robust online presence to prove that you're an active, successful agent and to build trust with those who are considering working with you. With so many agents in the industry, you don't want to be unfindable online. The two best marketing activities to build your online presence are website maintenance and Google Business Profile management. All real estate agents should have a website that is modern and responsive across devices, has engaging and valuable content for buyers and sellers, and hosts lead capture pages for all your active listings. Make sure your website is optimized for search engines so that it shows up near the top of results when someone Googles your name. Another top tool to improve your online presence is the Google Business Profile. This profile takes up the right column on the Google search results page. It contains your business contact information (including a link to your website), your business's bio, photos, content posts, and, arguably most important, your star rating and online reviews. However, you cannot just set up your profile and leave it be. It's imperative that you keep it updated and active on a weekly basis. This helps improve SEO and the odds that your profile will appear in search results for a wider range of search terms, such as "real estate agents near me." Compare these popular options that will help you boost your online presence (rates are valid as of April 2021): Homesnap Pro+ is a bundle of upgraded benefits designed just for real estate agents, for just $99 for the first year (regular price is $599). A premium version of the free Homesnap Pro account, this membership includes additional features like a Google Business Profile (verification, assembly, and management), a custom responsive real estate website with a unique domain, advanced MLS search capabilities and custom lead pages for every one of your listings. Placester is only a website creation and hosting platform, and therefore doesn't offer Google Business Profile services (we aren't aware of any other marketing platforms that combine the two). There are three plans—$100/month, $190/month or $200/month—that include a responsive website, unlimited pages and posts, lead capture, and IDX listing display tools that may incur an additional fee. Plan to spend up to 15% of your real estate marketing budget on building a robust online presence. Digital Ads There are many benefits to running digital ads on platforms like Google, Facebook, Instagram and Waze. These include: expanding your reach, building brand awareness, generating leads and promoting your listings (active and coming soon), open houses, price cuts and closed sales. Digital ads should be a core part of how much real estate agents spend on marketing. As such, your all-in costs could be as much as 50% of your available budget. This will include actual advertising fees, as well as costs from designers and lead qualification services, if you plan to outsource those functions. Advertising fees can fluctuate month to month, making the cost of this marketing activity a bit less predictable than the other tactics we covered. One way to keep costs flat and consistent is to work with a trusted marketing partner, like Homesnap Pro Ads or Concierge. These ads services will manage everything from design and copy to optimizing the settings and spend throughout each ad's run. Concierge goes a step further and also includes live, direct phone call leads from high-intent leads via Google's Local Services Ads. Plan to spend up to 50% of your real estate marketing budget on digital ads. Final Thoughts You'll notice that our calculations leave 20% of your budget remaining for other activities. This could be spent on things like branded freebies, postcard prospecting, newspaper ads, etc. It can also be reallocated to the tactics we already mentioned if you need a boost in one of those areas in a given month or year. Keep in mind that there is no silver bullet that will generate overnight success, and the same is true for your marketing. The return on investment will be high when you're able to maintain the activities over months and years. Choose your tactics, budget, and third-party partners carefully, and then stick with your plan to see results. To view the original article, visit the Homesnap blog.
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How to Write the Perfect Real Estate Agent Bio
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Top 10 Tips for Attention-Grabbing Listings
In this fast-paced world of online searches, you have mere seconds to grab the attention of a potential buyer or seller, but you don't have to be a professional writer to get the results you want. Start with the following tips for crafting your listings and watch the online visibility you receive expand! 1. Spend Time Crafting Your Headline An attention-grabbing headline is the first introduction to your audience. If they don't like the headline, they won't read further. But great headlines don't fall from the sky. You need to spend time crafting and testing them to determine which ones work best. Start by writing out five to 10 headlines and testing them. Once you discover which headlines get you the highest open rate, you can use them as templates to accommodate other properties you are looking to promote. You can use these headlines repeatedly with just a little tweak depending on the property you are selling. 2. Learn from Headlines That Get Results Learn from what works. Currently, attention-grabbing headlines tend to use a couple of descriptive adjectives to highlight the home or a feature of the property. They also may showcase price and location. They are short, with fewer than 10 words and fewer than 50 characters. And, they may target people's FOMO (Fear Of Missing Out). Here are some examples: Homes for Sale in ___________ Under ___________ Waterfront Homes for Sale in ____________ Lowest Prices for Sale in __________________ Luxury Homes You Don't Want to Miss! Just Came on the Market…Don't Miss Out! Enjoy This Resort Lifestyle with Water Views Lowest Priced One of a Kind Home in __________ Gorgeous Residence Selling Below Bank Valuation Designer Renovated Home in Outstanding Location 2021 Renovated Floor Plan for Working at Home Private Couryard with Landscape Views in ________ Corner Family Home on a Sunny Block Smart, Energy-Efficient Designer Home Demolish, Re-Build or Rent – This Bargain Could Be Yours! Iconic Waterfront Home in High Demand Community Quick tip – Avoid using all uppercase caps on your headlines. Rather, capitalize the first letter of each word. This includes the copy in the description also. Using all caps in your entire description gives the impression that you are screaming and is off-putting to readers. 3. Stand Out from the Crowd Review similar homes for sale being advertised in your MLS. You can also check out what the top real estate agents in your area are doing. The idea is to not be identical or blend in. Put your own individual style to it and stand out. 4. Use Photos That Wow Property photos are an important feature along with the headline and listing copy. The featured first photo is the most important. It is what will draw prospects in to learn more about the home. Consider using a professional photographer to best showcase the home. Homes that have professional photos taken can sell faster, as photographers take the time to capture the entire room along with lighting that amplifies the features of the home. You can have the greatest home to sell. If the property photos are not sized correctly, well-lit, or feature only a part of the home, it can put your seller at a huge disadvantaged. Real estate is a visual art, and now more than ever, people are searching online before ever reaching out to you. 5. Describe the Property with Love Instead of just listing features and amenities, give the property some personality. When possible, ask the seller(s) what they love about the home. This can give you an idea of what to write. Use adjectives to create a feeling and continue with the specifics that make your property stand out. Remember to speak to your target audience as you describe it. 6. And Don't Beat Around the Bush Although you do want to give the property personality, you don't need to write a fiction novel. Get straight to the point in the first few lines. Keep the important information on top. Then go on to describe the amenities (if any), location and benefits of living there. 7. Write a Longer vs. Shorter Description When writing the listing features and description, make it a couple of paragraphs long. Show your audience that you care. Especially in a sellers' market, if you want to get the highest price or above market value for your client, write a detailed description which includes the primary features (the number of bedrooms and bathrooms, inside square footage, lot size, extras such as pool, garden, dog park, beach, etc.), recent renovations, unique characteristics such as the material used to construct the home, energy efficient features, views, nearby amenities and of course location. Write about all the positives of the property. 8. Proofread Your Writing Before pressing the post button, make sure you have proofread every word of the listing. It is so easy to overlook an error, especially when spending so much time looking at your screen. To assist you also, consider using an app on your computer that will automatically suggest grammar changes. There are free ones available. Remember that these are not 100% accurate. Sometimes it's best to take a break and go back to it and review it a few minutes later or print it and read it out loud word-by-word. 9. Share Your Listing on Social Media Platforms, Website and Email Every time you get a listing or sell a property, it is a great time to promote it on at least three platforms. It's an opportunity to not only market the property, but also market yourself. Use those platforms that you feel most comfortable with using. Create a list of all your clients and people in your database with whom you would like to share the information and share it with them. This is another great way to become known in your market area and have people reach out to you to learn more about services you provide. 10. Measure Your Open Rates Currently, do you track the open rates of your listings on the various real estate websites, including your own? If you are also sending out the listings via email and social media, it is important to track which sites are getting you the most results. The idea is not to waste time or money on places that do not get you the best results. Janice Zaltman is a Realtor, LEED AP, marketing coach and writer with more than 20 years of experience in the sales, marketing and media fields. To view the original article, visit the Form Simplicity blog.
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Friday Freebie: 200 Real Estate Flyer Templates
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5 Real Estate Marketing Metrics to Help You Grow Your Business
Not all metrics are created equal. So, while online marketing continues to promote an ultra-competitive environment for real estate agents, it's becoming increasingly important for you to gain every advantage possible from data-driven marketing metrics. Many real estate marketing metrics are too narrowly focused and miss the big picture. I've put together five unique metrics that supplement for this lack of clarity and are designed specifically to help you grow your business. 1. Effort by Lead Source What core metrics are important besides 'number of leads' and 'number of closed leads' for evaluating lead source? 'Effort' is an important, but often overlooked, variable when it comes to evaluating your real estate marketing success. This metric gives you insights into how much time and energy you spend converting each new lead into an opportunity based on the lead source, so that you can allocate your marketing dollars and follow-up efforts more effectively going forward. 2. Time Per Engagement Activity What really sucks up all the time in your day? Time is perhaps the most important resource for any agent—and any time saved can be used to grow your real estate business or enhance your personal life or, ideally, both. Analyze each lead communication/engagement activity you undertake on a daily basis to have greater insight into how your time is spent, and how to spend it more efficiently. 3. Average Time Spent to Gain a Face-to-Face Meeting How many hours do you spend working a lead to gain a face-to-face meeting? Work smarter, not harder. This metric allows you to evaluate your research methods and communication channels from a 'time invested' standpoint so that you can maximize the effectiveness of your lead follow-up and engagement. For example, a phone call may seem more personal, but a quick email or text message may be more effective based on a lead's communication preferences. 4. Percent of 'Active' Database How healthy is your contact database? The important thing isn't how many contacts you have, but how many contacts you have that are responding to your messages. This metric evaluates the overall 'health' of your database by considering the number of contacts who have communicated with you in the last 120 days—relative to the overall size of your database. Interestingly, when you create your list of active leads, consider whether you have the personal bandwidth to manage following up with each of them in a way that maintains a personal relationship that moves quickly or slowly toward transaction as a function of each lead's unique time frame. 5. Days Since Last Touch How long has it been since you've touched each of your contacts, both the active and the inactive, with a message that was personal, valuable and insightful to the contact? The adage 'out of sight, out of mind' definitely applies to real estate contacts. Of course, there's a fine line between being annoying (i.e., generic drip email) and being valuable. Tracking the number of days since you've last contacted each lead helps you narrow down your database to a particular segment that may warrant attention and follow-up. For specifics on how to calculate each of the above metrics, download our free real estate marketing metrics worksheet. To view the original article, visit the Zurple blog.
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Build New Business with Google My Business
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Listings, Listings, Listings: A real estate agent's guide to capturing and marketing listings like a pro
Are you interested in capturing seller leads for your real estate business? This is a highly competitive market and can take a lot of time, money and effort if you aren't utilizing the right tools, or aren't in the right mindset to beat out your competitors. At Elevate, we believe in a comprehensive strategy to capture, secure and market in the seller lead space, because we know there's a LOT that goes into lead generation! Here are eight considerations that every seller agent needs to focus on to capture, nurture and convert more seller leads into cha-ching! 1. Invest in Your Brand If you want to pull in high-end clients, make sure your brand reflects that. If you want to cater to veterans, make sure your brand reflects that. Whomever you want to cater to, make sure your brand reflects that. Logos, color schemes, fonts, taglines and slogans—they matter. Positioning yourself against your key competitors takes thought. You get what you pay for. Invest to get the story right. It makes all of the other pieces of the story a lot easier. 2. A Website to Impress Nothing will turn off an online lead faster than a crappy website. Stop relying on big portals or your brokerage's freebies unless the look and feel truly represents your brand. Remember, you aren't just representing yourself, you are representing your seller, and they want their listing to look and feel its best. Special Offer: FREE Website ReviewSpend 15 minutes with an Elevate Success Coach to take a look at how your website and social channels are performing, what's working, and what can be improved.> Schedule your audit 3. Don't Forget Lead Generation Forms OMG. How many websites miss the entire "I'm trying to capture leads" idea?! Don't be one of those! The entire objective of your website is to showcase your brand, search for properties of interest and make it SUPER EASY for people to raise their hand to connect with you. Help them! 4. Invest in PPC (Pay-Per-Click) Gone are the days where you can think you can't afford PPC or don't need it. Buck up and invest. Price points vary based on your market area and the number of leads you want to capture. Work with a reputable company and follow the processes they've put into place to nurture and convert. Honestly, there is no such thing as a bad lead—there's just bad processes and workflows. Special Offer: Check Availability of SELLER Leads in Your MarketSeller leads are in high demand, but Elevate is here to help. Connect with a Coach today to secure your exclusive leads today.> Check availability 5. Get Social You do NOT have to be the king or queen of Twitter, but you do need to have a social presence. Here's the facts: your prospects are most likely on social, and even if they aren't, they are expecting YOU to be because that's how you are going to help market their listings. If it's not your wheelhouse, then hire someone to help you. It's not an option, it's a necessity. Special Offer: FREE Social Media ReviewSpend 15 minutes with an Elevate Success Coach to take a look at how your website and social channels are performing, what's working, and what can be improved.> Schedule your audit 6. Be a Resource Use your marketing channels to offer service and value to your audience. Think along the lines of a home valuation page on your website, Instagram story polls asking, Do you want to move this year?, social and blog posts, etc. Point them to your website or lead capture form to get their info. Give, give, give as much helpful information as you can. It'll come back to you ten-fold. 7. Stand Out with Print (Yes, We Said Print) The world went digital—and now we're overwhelmed with digital. Want to stand out? Target your markets with gorgeous postcards, door hangers and luscious property flyers. It shows that you INVEST in your clients. And yes, we did use the word luscious above. Special Offer: Get 20% off your first print order with AgentMarketing.com. Just mention this article when you are ordering business cards, signs, sign riders, postcards, notecards and more. 8. Use a Quality CRM If you're doing it right, you're going to have a stacked sales funnel. Collect, store, and track leads' progress through a CRM that makes sure that you can automate a myriad of tasks, processes, workflows and follow-up reminders. Don't allow your hard-earned leads to fall through the cracks. Get your strategy in order! Special Offer: Take a tour of Elevate CRMExplore all of the marketing products available for you bundled into ONE singular, easy-to-use solution: IDX website, blogs (with content), social media marketing, email and text campaigns, lead generation, an advanced CRM, and more.> Schedule a tour
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5 Lead Magnets for Your Facebook
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Social Media Marketing 101 Guide (Free Download)
You know you NEED to be posting on social media, but knowing WHAT, WHERE and WHEN to post can be challenging for busy real estate professionals. That's why Elevate created this all-inclusive guide to creating great social media content. It even includes a four-month content marketing calendar that you can use as a guideline to get started. [ DOWNLOAD GUIDE ] Your FREE Social Media Marketing 101 Guide includes: Social Media Statistics Tips from Elevate's Success Coaches Best Days and Times of the Week to Post What Good Content Looks Like Quick Social Media Best Practices Four-Month Content Calendar And more!
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You've Got Mail: Inside the Dos and Don'ts of Email Marketing
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5 Tips [and a Freebie] to Up Your Social Media Marketing
We all know that social media is a necessary part of a comprehensive marketing strategy, but with its ever-evolving algorithms and "cancel culture" mentality, if you make a misstep, keeping up can prove challenging and overwhelming to many real estate professionals. When it comes to social media marketing, we believe in QUALITY over QUANTITY. Read on for our easy-to-implement marketing tips that even the busiest real estate professional can put into play! 1. Take the "Mixed Bag" Approach to Creating Content Creating good social content can be time consuming, but it doesn't have to be if you take a "mixed bag" approach. Some of the highest engagement content is nothing more than capturing a moment in your life and sharing it, or taking a shot of the hottest new coffee shop in your neighborhood and giving a shout-out regarding the most delicious latte that's walking distance from that hot new listing you just landed. Other types of content require more thought and effort, like a video interview with your favorite mortgage lender, writing a detailed blog post about a residential community, or editing a video tour of your latest listing. 2. Focus on Quality Over Quantity Posting for the sake of posting isn't necessary. Although we DO recommend that you create some sort of consistent posting schedule in order to train your followers (and yourself) to look for and engage with your content, you want to ask yourself two important questions for creating awesome content: Does my content provide VALUE to my audience (information, interest, local, relatable)? Does my content ENGAGE my audience (shares, clicks, comments, likes, etc.)? Always keep in mind the reason that you create content in the first place is to provide value to your audience, initiate conversations, and ultimately build and nurture your sphere to lead to business (and personal) opportunities in your life. 3. Focus on the Platforms that Support Your Audience (and Opportunities) There are a lot of great social media channels, but some are more popular than others with certain segments of your audience—and some are going to feel more natural and intuitive for you as well! The average American spends three hours per day on social networks and online messaging and the numbers are impressive: 90% of Millennials, 78% of Gen-X and 48% of Baby Boomers all are active social consumers, and the numbers have continued to grow over the past year of "COVID living." Millennial audiences are going to prefer highly visual, short form channels like Instagram, YouTube and TikTok, while Gen Xers and Boomers are more open to platforms such as Facebook, email marketing and long-form blog content. 4. Different Channels = Different Content Be sure that you adjust your content to fit the channel, even if it's the same content being repurposed. For example, you've got a hot new listing to showcase, Instagram and Facebook are where you are going to be very visual with big, gorgeous graphics and expanded description. YouTube is going to promote that listing with a gorgeous walk-through video, and your blog is going to be all of the above, along with an SEO-friendly long-form description of the listing and the surrounding community. 5. Be Yourself One of the things that's made social media so popular is that it's a way for people to easily tap into other's day-to-day without the "invasiveness" of a telephone call or text. In its best sense, social media gives us the opportunity to cheer on each other's successes, explore lives and stories that interest us, and support people and initiatives that we care about. The most important thing to do is be yourself. Being authentically you is what makes following your story online interesting to your audience. All the rest will fall into place! Schedule Your FREE Social Media Review Spend 15-minute with an Elevate Success Coach to take a look at your current social media marketing strategy and receive tips, tricks and insight into what you are doing well and what you can improve. We'll review your current website, blog and social channels—no strings attached! [ SCHEDULE SOCIAL MEDIA REVIEW ]
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Questions About Google's Local Services Ads? We Have Answers
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Friday Freebie: Empty Nester Flyer
Their kids are grown and their house seems just a little too big and empty. That's right, we're talking about empty nesters. These older adults can be a lucrative target--not only can you sell their existing home, but you can help them buy a new, downsized home, too. That's two commissions from helping one client. Not bad, right? To help you reach this demographic, in this week's Friday Freebie we're highlighting a free flyer you can use to market to empty nesters. Read on to find out how to claim your free copy! Free 'Empty Nest Syndrome' flyer, courtesy of ProspectsPLUS! For empty nesters, letting go of a cherished family home can be bittersweet. This flyer aims to soften the blow while gently warming up empty nesters to the idea of selling. It also suggests ways to avoid common pitfalls, like overpricing a home based on emotion and sentimentality. You can share this report in person, via direct mail, email, and add it to your website as a download in return for an email address. And thanks to ProspectsPLUS!, RE Technology readers can download the Empty Nest Syndrome flyer PDF now for FREE and keep it on hand to pursue this demographic year-round. Here's how to claim your free flyer: Create your free ProspectsPLUS! account or log in to your existing account Visit the Templates page Scroll down to the Empty Nest Syndrome report and select it (Tip: use CTRL+F on Windows or Command+F on Mac to search for it faster) Click Click here to edit your template Edit the template as needed (don't forget to add your headshot and contact info!) and click Next when finished Choose the Download Only shipping option from the dropdown menu on the right when you order your report Click Add to Cart and then select Checkout on the next page Add promo code EMPTYNESTFREE to download for free Select Place Your Order to finish, and a link will be emailed for you to download your report! That's it! Now you can target empty nesters and win the opportunity to help them both sell AND buy a home.
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The Golden Rule for Your Real Estate Social Media Strategy
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Building Your Brand in 2021
If the only things we needed to successfully build an amazing brand were a scandalous tape and maybe some super-hyped lip gloss, we could all position ourselves as some version of the Kardashians. Right? They were once considered famous for simply being famous. But over time, they built their last name into a powerhouse of marketing, product endorsement, and amazing wealth creation. What's great is that building your own brand in the real estate business in 2021 is easier than ever! Know Your Audience The first thing you'll want to identify, much like you would in a real estate postcard campaign, is your audience. Who will benefit from your products and services? To whom do you need to aim your marketing, with whom do you need to associate, what do you need to glamorize or highlight about you, your business, and what benefits will you bring to the client? Do you deal in upscale properties? Do you specialize in commercial developments, or REITs, or multi-family, rentals, corporate housing, etc.? Your brand should focus on where you want to serve, and the clients with whom you want to work. An Identifiable Identity Your brand is your company's identity, and vice versa. It is critical you establish that interconnection from the beginning. There are superficial components of your brand that need great attention: Develop an Outstanding Logo - You want a clean, easy to remember and unique logo. People remember images on a level that far exceeds their ability to remember words. Design an Impactful Website - If you have the skill, you can create your own. If not, you want to leave this up to the professionals. The pictures, text, links, everything—they must all tie your great product back to your company in a way that makes sense and that promotes what you can do for anyone interested in you. Target the RIGHT Market - Gone are the days of trying to get your brand in front of as many people as possible. Building targeted mailing lists based on demographics and geographics allows you to market to prospects in your area for less. You can even send Just Sold postcards from your phone! "Companies who create strong brands know that their brand needs to live everywhere." - Allie Decker The FGT of Building Your Brand Where the logo and website are largely passive (in terms of interaction), you need to actively participate in how your brand is seen and experienced by your clients, prospects, and leads—all at the same time! Foster GREAT Connections - You exist, but for the sake of helping your clients achieve their goals. Make it personal. Establish amazing connectivity through direct communication, strong networking (ever passed a lead to a peer because you KNEW they were better-suited to handle the prospect's needs?), and a genuine commitment to service and exceeding expectations! Go Digital! (the right way) - You aren't going to drive traffic to your website by just having a website. A comprehensive, managed, educational, and interesting social media presence can pay dividends. But it cannot be an afterthought. Bring that brand identify full-circle with great content, thought leadership pieces, high-quality pictures, and links back to your website (or landing pages). Twitter, Instagram, Snapchat, and Facebook are the most popular today. Keep your ear to the ground for the next big thing and get on that platform as soon as you can! Test, Test, Test - I don't know if that sounds easy or difficult to you, but the bottom line is that you need to always have a decent idea of where you stand, and how your brand is being received, consumed and considered. Simple (and perhaps free) brand tracking programs can help uncover gaps or show what's working to make your brand shine! There are some ancillary things you can consider to give your brand more exposure, of course. Adding your logo to clothing (like golf shirts and jackets), being a partial sponsor of charitable events (like 10Ks for cancer research), and even creating 'New Client' baskets filled with goodies people will actually want, are good ideas. Just be sure when you're building your brand that you do it in a financially—and in a socially responsible—manner. Research: blog.hubspot.com/marketing/branding fool.com/the-blueprint/how-to-build-a-brand/ saasgenius.com/blog/7-tips-build-your-brand-2021 digitalmediathoughts.com/90099-the-3-secrets-of-building-a-brand-in-2021/
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Prepare Your Business for a Post-Covid Market with These Tips
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Friday Freebie: Absentee Owner Prospect List
Ready to shift your real estate marketing strategy to a potentially lucrative niche? Thanks to the pandemic and record low inventory, one group of homeowners is particularly ripe as a source of listing leads -- the absentee owner. In this week's Friday Freebie, we'll show you how to get a FREE mailing list of absentee owner prospects and let you know just why they're a perfect target for your current marketing efforts. Get a Free Absentee Owner Prospect List, courtesy of ProspectsPLUS! Thanks to the COVID-19 pandemic—and its resulting record unemployment levels—evictions of tenants who cannot pay rent have been temporarily halted. This leaves many landlords in a precarious financial situation due to the inability to collect rent from many of their tenants. However, housing inventory is at record lows while home prices are at record highs, which means that many landlords stand to make a significant return on their property investment should they sell right now. Your mission? Be the agent that they reach out to when that time comes. When it comes to being top-of-mind with potential sellers, nothing beats being proactive. Start putting your name in front of these property owners now, and you can be the agent that moves them off the fence and helps them sell their property. To get started, first you need a list of absentee owners to target. ProspectsPLUS! to the rescue! They're offering RE Technology readers a FREE absentee owner prospect list (with promo code FREELIST at checkout) that you use to start marketing to this lucrative group of leads. Ready to get started? Get your FREE Absentee Owner Prospect List with promo code FREELIST.
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Friday Freebie: 2021 Real Estate Marketing Planner
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Friday Freebie: Get $25 in Marketing Materials from ProspectsPLUS!
Roses are red, violets are blue, nothing's sweeter than a gift from you to… well, you. That's right, we're advocating spoiling yourself this Valentine's Day -- professionally speaking. In this week's Friday Freebie, find out how to claim a gift card worth $25 in FREE marketing that you can instantly use to purchase professionally created marketing materials. Did we attract your attention? Read on to learn more. Free $25 Gift Card, courtesy of ProspectsPLUS! ProspectsPLUS! is offering RE Technology readers a free $25 gift card simply for registering a new account on their site. Seriously, it's that easy. Just: Create an account (valid for new accounts only) Get a $25 gift certificate via email So what kind of things can you spoil yourself with once you receive your gift card? Well, ProspectsPLUS! is a "web-to-print platform" that lets real estate professionals create, ship, and track print marketing materials. Here's a sampling of what they offer: Postcards Flyers Door hangers Specialized marketing kits for FSBOs, expired listings, and more Downloadable reports Brochures Newsletters Business cards And more! This is the first of several Friday Freebies from ProspectsPLUS! that we'll be featuring over the next two months. So register now for an account, claim your $25 gift certificate, and stay tuned for a wealth of free goodies coming your way soon!
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Real Estate Content Marketing: 5 Easy Tips to Follow
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6 Key Steps to Jumpstart 2021
Wow, it's 2021. Sometimes it may feel like we are in a science fiction movie with all the stress and impact from 2020 and the first two weeks of the year. Nevertheless, every day and every year we can begin anew and recreate the business and life that we have envisioned for ourselves, our family, community and our world. Today, there is a lot of competition for your real estate business; that's why staying relevant and top-of-mind when someone needs your services is the place to start. Here are six tasks that produce high ROIs (Return on Investment).
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Guide to YouTube Ads for Real Estate Agents
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Your 2021 Real Estate Marketing Plan
A new year and fresh start are upon us. It's time to finalize your 2021 real estate marketing plan so you can start putting it into action. Use our checklist to make sure you include all the latest tactics that will differentiate your brand and generate leads to fill your pipeline.
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Direct Message Marketing on Social Media Is Wrong
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9 Tips to Market Your Real Estate Listing for Telework
The pandemic has completely remade the way we work. Millions across the nation have begun teleworking on a full or part-time basis. Even with an effective vaccine and wide distribution, high levels of remote work are likely to be with us for years to come. The change has fundamentally shifted the way we view the home. No longer is it a domain for family and friends alone. For teleworkers, the home also is an office, conference space, media center, and communications hub. As a real estate agent, you need to be able to see the potential in a home and convey this vision to your clients. In this post, we will show you how to evaluate a listing for telework and market it appropriately.
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6 Ways to Get More Seller Leads
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Friday Freebie: Exceed Your 2021 Goals with this CRM and All-in-One Marketing Platform
A goal without a plan is just a wish. If one of those goals is closing more deals in 2021, it pays to have a detailed marketing plan that covers everything from your website, social media, email campaigns, market reports, and beyond. That may sound like a lot for a single agent to handle. That's why in this week's Friday Freebie--the last of the year!--we're introducing you to a tool that can streamline your real estate marketing efforts and put you on track to meet your 2021 commission goals. Free 30-day trial of DeltaNET™ 6, no credit card required Earlier this year, something exciting happened: real estate agents finally gained access to a high-level CRM that was previously only available to brokerages. We're talking about DeltaNET 6 from Delta Media Group. RE Technology readers can now try this robust marketing and client management platform free for 30 days—no contract, no setup fees or credit card required (a true holiday miracle). Here's what this "all-in-one" platform offers: Dozens of customizable, mobile-responsive website themes Email marketing campaigns and action plans are ready to send to your clients My Customer for Life e-newsletters Integrated blogging and testimonials Automated reporting tools like Market Watch, My Homefinder, and Seller Reports Customizable and automated ecards, print flyers, postcards, and brochures Social Connector for automated Facebook and LinkedIn posting Ad Wizard Platform (Facebook and Instagram advertising) Start 2021 off on the right foot and sign up for your free trial today!
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Put the Power of Text Message Marketing to Work for You
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How to Create a Custom Short URL for Your Real Estate Website and Brand
Some real estate companies use short URLs on Twitter and other social media. Have you noticed them? Realtor.com uses rltor.cm. Zillow uses zlw.re. Inman uses inmn.io. Short URLs can be a fun, creative way to further integrate your real estate brand into your content. And they are not that complicated to set up. In this article, we will show you how to create a custom short URL for your real estate website and brand.
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6 Reasons Your Digital Ads Aren't Generating Real Estate Leads
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11 Holiday Marketing Ideas for Real Estate Agents
As Thanksgiving and the holiday season approaches, this is a wonderful time to show your clients, friends, co-workers and affiliate vendors that you are thinking of them. It has been a year of ups and downs and sideways. Our mindset, focused on the positive, can help keep us afloat. A positive attitude will also help you spread cheer towards others despite the challenges they may be facing this holiday season.
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The Top 10 Ways to Drive New Traffic to Your Real Estate Website
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The 4 Cs of Real Estate Marketing
How do you cut through the noise, skip the gimmicks, and create an agent marketing strategy that actually works? Doing business without advertising is like winking at a girl in the dark.You know what you are doing but nobody else does. – Steuart Henderson Britt One of the things they don't tell you when you get your real estate license is that your job is as much about doing the thing as it is about telling other people about it. Marketing is one of the most important facets of your business. Without marketing, you can be the absolute best there is, but it will be difficult for people to find you. The trouble is that we are often taught that marketing is simply promoting ourselves. However, really good marketing – the stuff that works, gains followers and raving fans, and creates conversations – is almost always about the customer, rather than about us. Some of the biggest brands in the world are creating cult-like followings because they are marketing in an authentic, engaging, humorous, and often controversial voice. But most importantly, they are talking with their customers about their customers. These days, the places we can market ourselves are endless. There are social channels, paid ads, video messaging, and influencers. Our customers are seeing more ads and consuming more information than ever before. Having a strategy to cut through the noise and deliver real value is critical. If the idea of an 'agent marketing strategy' is scary, don't worry. It's pretty simple if you consider the four Cs. Customer The most important element of any great marketing strategy is the audience. Who are they? What do they struggle with? What don't they know? What do they need most? How do they define value? If you can answer these questions, you are off to a good start. The audience needs to feel that you are helping them, educating them and, most importantly, having a conversation with them. A simple way to audit your marketing to ensure that the customer is the focus is to look at how often you use the word "I." If the majority of your statements begin with I, look at ways you can rephrase them to begin with You. This small change can make a big difference in the tone and focus of your marketing. Content A pretty significant component of agent marketing is determining what to say and where to say it. Once you have clarified who your audience is and the problems they need help solving, the next step is to create a content plan. The most common marketing frustration is the moment when you know you need to communicate, but you are left thinking, 'But what do I say?' Having a content plan will help remove some of that frustration. First – start with some painstorming. Brainstorm a list of all the pain points your customers experience during the process of buying or selling a home. Each of these pain points becomes an opportunity to educate, solve a problem, or offer value. Next – create a list of all the ways you communicate with your database and customers. Include email newsletters, social media, print marketing, etc. Then, identify ways you can use those tools and touchpoints to help solve their pain points. Which advice works best as a video, a blog post, a social post, or a letter? Now you have a content plan. You have started to determine what you need to say, and where to say it. The next time you feel stuck for ideas, refer back to your painstorming lists. Curate Curation is a great way to turn noise into meaning. Curating (or gathering) a reserve of content simply means to collect articles, links, videos, graphs, and stats and save them for when you need them. Using a tool like Google Docs, Evernote, or even a desktop folder helps you have content ready to share or reference easily. The best thing about an agent marketing strategy is that you don't have to create all the content yourself! Whenever you see a great article or piece of content, tuck that in your reserve for when you need some fresh material. Consistency Perhaps the most underrated of the four Cs, consistency is the secret sauce that makes the entire strategy work. It's not enough to simply post, email, or mail something on a consistent basis – you should also make sure you are being consistent with your values, voice, and messaging. Your marketing should reflect not only what your customer wants and needs, but also what you believe and what you want to be known for. It's not enough to define your values; you must also deliver service, education, and information in line with your values. Even if you have the best content in the world, if it's not authentically consistent, it will simply add more noise. The truth is, you work hard. Real estate requires you to wear many hats and put out a lot of fires. Make sure that the marketing you are producing tells the story of your audience, and the value you bring to the table. Follow the four Cs and you will rise above the noise and provide lasting value. To view the original article, visit the iGuide blog.
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Use Storytelling to Build Your Real Estate Brand Online
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Holiday Marketing Ideas to End Your Year Strong
Coming up with engaging holiday content doesn't have to be hard. Check out these topics and format ideas to come up with a holiday marketing campaign to keep your social media and email contacts engaged and drum up some end-of-year buyers and sellers!
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Real Estate Video Marketing Made Easy
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5 Tips to Creating Calls-to-Action that Work!
How many e-mails do you receive daily that promise you high quality leads to generate business? Now ask around... how many people actually see a cost/benefit to these services? Now more than ever is the time to stand out above the crowd to give your audience the answers they are looking for when searching on the internet. The benefit is that now YOU can provide the Information that will generate leads rather than lay out huge sums of money that may not work for you. And it all starts with powerful calls-to-action that will work for you and your individual market.
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Standout Marketing for October: HalloGreen
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Which Marketing Channel Is Right for Your Goals?
There are a lot of options when it comes to digital marketing. And which channel you should use depends upon your goals. Are you looking for immediate lead generation or to fill your pipeline for future months? To promote your business or drive more attendance to your open house? Here's a quick rundown of the four most popular advertising channels available to agents, as well as best practices for using each.
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Are You Marketing New Construction Homes Correctly?
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5 Branding Secrets Every Real Estate Pro Should Know
Big companies have massive budgets to fuel their brands. Why would major corporations be spending money on branding--doesn't everyone already know who they are? They advertise because they know that effective branding is the key to their success. In a 2019 study from Interbrand, Apple, Google and Amazon were named the three best global brands. These three companies alone spend more than $8 BILLION each year to make sure each of us will consider their products when we're on the hunt for an answer, a new laptop, or literally anything you could ever want to buy, from a Nintendo Switch to tonight's dinner. The truth is, you probably encounter these brands every single day. Sometimes it happens without even recognizing it. Amazon knows they need to be the first thing you think about when you're ready to make a purchase. Google has dominated online search so completely that "googling" something has a permanent spot in the lexicon. And Apple? They've turned their brand into a status symbol, something consumers crave. Sure, with a massive budget at their fingertips, big brands have access to data and sophisticated advertising techniques that may seem out of reach to the average real estate agent. However, as we'll discover in this post, anyone can achieve similar results on a localized scale in a very affordable way. Want to run with the big dogs when it comes to your branding? Well you're in luck! Here we reveal the five key secrets to successful brand advertising.
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Elevate's 'Monday Morning Mentor' offers marketing tips in small doses
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Effective Real Estate Marketing in the COVID Era
COVID getting you down? This blog post gives you real estate marketing ideas to keep your sales numbers up and make this unique time work for you. P.S. Make sure to read 'til the end as there is a free giveaway! Use your smartphone to take amazing photos Sure, nothing might ever truly beat a professional real estate photographer, but when time, budget, and restrictions are holding you back, there are options. You can get creative and try some DIY tricks that will deliver high quality imagery that sells. Get your tenants, your staff, or even yourself involved, as there's no experience necessary to achieve great photos, just some know-how. Use this handy Pre-Photography Checklist to make sure the home is as ready as possible for the shoot, and so that less item removal and photo editing is necessary. You can then take photos with a smartphone using a HDR bracketing app to get shots that closely match DSLR. Follow these step-by-step instructions. Use HDR image enhancement editing to finalise shots that sell a home. Trial new furnishings Filling your home with stylish furniture first catches attention and then allows buyers to visualise themselves in a home. Virtual Staging is a fraction of the cost of physical staging and will sell your property 75% faster than if left empty or with unappealing furniture. If you've got a fixer-upper, you can also show the potential of a property with Virtual Renovation. The ethics of managing buyers' expectations are not forgotten. There is the capability to watermark Virtual Staging and Virtual Renovation images naming the edits undertaken, whilst showing off options, giving your property a virtual makeover. Refresh your advertising with a new angle If your home has been on the market for a while, refresh your listing. Add some new photos. If you can't get to the property, or don't want to pay your photographer for new snaps, the owner or tenants can take photos as detailed above. Even rotating the photo order can help. Try a different hero shot, as that first showcase image might need a tweak. Put a different exterior image through a Day to Dusk twilight conversion edit and test what generates interest. Try virtual staging for free BoxBrownie.com is currently offering a free virtual staging edit (valued at $32) to every RE Technology member (new accounts only). This offer expires on September 30. Click here to claim your free virtual staging edit.
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SEO for Real Estate 101: Link Building
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4 Essentials of Branding For Real Estate Agents
We know that the thought of posting, and posting regularly, on social media can give make even the savviest agents start to sweat. Not everyone grew up on the internet or speaks fluent hashtag. Getting into the habit of posting and creating online profiles complete with a lot of awesome content is a lot of hard work. So we thought that we'd help you out. But before we jump in, we thought we'd start with some tips on branding. Social media activity is pretty useless unless it's targeted and branded. Here's why you should brand, and the four essential components of branding for real estate agents.
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A Step-by-Step Guide to Branding Your Business
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Social Media Marketing 101 Guide [FREE Download]
It's no secret: human beings crave connection and collaboration, and these "COVID times" are creating a distinct void when it comes to personal interaction and a sense of community. More than ever, people are turning to social media to help fill that void. Digital social interaction allows friends, family and business colleagues to stay entertained, connected and informed. Netflix is reporting record streams. Facebook is reporting record engagement times and logins, and more and more business is being won in the "virtual" world than the "real" one at this moment. As a real estate professional, it's critical for you to consistently interact with a large number of people, but if you are one of the many that struggles with how exactly to use social media for your business, you might be feeling more overwhelmed than ever before. No worries. No worries. We're here to help! The marketing professionals at Elevate have created an all-inclusive guide to all things "social media," including a four-month content marketing calendar to help you give your online marketing the kickstart it needs! Ever wonder what are the best days of the week and times of day to post on different social media channels? This guide tells you! Looking for ideas about the different types of content that your online audience wants to view? This guide tells you! Tips from pros in the industry? Yep. How many times a week you should post on a social channel? We cover that, too. And, at the end of your guide, you'll receive some special offers for additional marketing assistance, including a FREE review of your current social media with an Elevate Success Coach, where to register to receive FREE daily marketing tips direct to your inbox, and how brokers can request a FREE gap analysis to look at what's missing in their marketing and technology offering. ------------------------------------------- CLICK HERE to download your FREE Social Media Marketing 101 Guide. ------------------------------------------- Why is social media so important for your real estate business? Four out of 5 U.S. homebuyers use an online resource at some point in their search. (Zillow) 90% of Millennials, 78% of Gen-X, and 48% of Baby Boomers are active on social media (NAR) 65% of homebuyers say they are influenced by friends' home buying posts on Facebook or Instagram (Inman) 73% of homebuyers say they're more likely to list with an agent offering to do listing videos (NAR) Facebook. The cure for the COVID blues? Over 70% of Facebook users login a minimum of six to ten times per day, and those numbers have only climbed during the past several months. Don't think of Facebook as something that's only designed for arguing politics, looking at cute sloth videos, and connecting with old friends from high school. Business professionals are networking, sharing and collaborating more than ever before using a channel that already draws such a large audience every day. So how often should YOU be posting on Facebook alone? Our guide recommends a minimum of two to three posts per week, and provides ideas for the types of content you should be sharing. YouTube. A billion users and counting! It's time to stop being intimidated by creating video! Online audiences are more likely to engage with a video than most any other form of content, and YouTube is the "King Daddy" of them all. YouTube offers you the opportunity to present virtual listing tours, showcase client testimonials, demonstrate your expertise with educational Vlogs (video blogs), and more. Looking for ideas on the types of content you can create for YouTube? Download our guide! Instagram. Perfect for real estate. Instagram is all about keeping it short, sweet and very visual. On this platform, photos and videos rule—with text taking a backseat. Great content ideas for real estate are showcasing your day-to-day activities around communities you represent, virtual house tours, happy clients, and featuring local businesses, people and feel-good stories. Want more great social media tips, tricks and strategies? Of course you do! That's why you should download your FREE Social Media Marketing 101 Guide. You'll receive 17 pages of awesome content to help you and your real estate business. All you need to do is stop binging on Netflix long enough to read it!
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What Is Reputation Management and Why Does It Matter?
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Close More Deals with These Email Marketing Tips
If you're completely new to email marketing, you will probably want to start by sending a monthly email newsletter to your contact list. It's a great way to build your brand, engage with your contacts and establish credibility. Once you have that up and running, the next email marketing strategy to consider is called "drip email." A drip email campaign is a series of marketing emails triggered automatically to leads and clients.
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Waze Is the Hottest Trend in Real Estate Marketing. Here's Why
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How to Use RPR and Canva to Make Shareable Market Charts for Social Media
There's much more to RPR than working with buyers, nailing listing presentations, and creating an investment analysis. In fact, REALTORS who want to up their game when it comes to social media marketing can quickly adapt RPR data and charts into a campaign that will draw attention from your network. There's a lot of eyeballs in social media, and it's easier than ever to grab them! It all starts with using RPR to share market trends about your marketplace on Facebook or Instagram. Here, we offer a few examples showing how RPR reports can be leveraged to create a social media campaign that will attract prospects. Below are examples of using RPR reports and Canva to create attention-getting, data-packed graphic posts. At the end of this article, you'll know how to do this yourself!
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12 Tips for Marketing to Buyer's Agents
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When Should You Use Instagram for Your Real Estate Marketing?
Note: The COVID-19 pandemic has made marketing on Instagram cheaper than ever. If you're considering advertising on the social media platform, now is an opportune time. More than one billion people use Instagram every month. However, the appeal of the network isn't so much its outsized user base, as impressive as it is, but rather how well the platform lends itself to marketing, and in particular, real estate marketing. Consider:
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How to Use Virtual Selling on Social Media to Get Clients to Chase You (Instead of You Chasing Them)
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Now Is the Time to Solidify Your Online Presence and Reputation
Ordinarily around this time of year, we'd be publishing content to help agents prepare for the start of busy season. But with COVID-19 still a day-to-day worry for all of us, the peak home-buying period has been suspended indefinitely. And like you, we've had to change our plans. So, we asked ourselves: If agents are not as busy as they normally would be, what could they be doing with their time now to prime themselves for success in the future? After all, the house marketing will eventually return to normal, and there's even a strong possibility that the coming months will see more volume than usual, as those consumers who've suspended their plans look to make up for lost time.
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How to Conquer Instagram for Virtual Selling for Real Estate
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Jump into Digital Marketing Right Now to Fill that Buyer Funnel
As agents prepare to safely get back to business, BOOST from Property Panorama may be the best option to maximize efficiency, quality, conversion, and price When you think of Property Panorama, you think of virtual tours. This company has created more virtual tours for real estate properties than any other company for more than a decade. Their secret sauce is the relationship with multiple listing services, whereby every new or updated listing is automatically (or automagically) converted into a virtual tour and emailed to the agent. Agents pay small fees if they want fancier tours, but otherwise there is no fee to the agent.
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Tapping into the Ultimate Marketing Tool: Your MLS System
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Create Intentional Marketing that Shows Your Love and Support of Your Clients
We have all been touched by a story or event during COVID-19 that has warmed our hearts. We have heard about the agent that left an Easter egg hunt on the lawns of several of her clients. Or the REALTOR that sent a handwritten note and a beautiful candle to each of her clients to let them know she was thinking of them. Molly McKinley, CEO of Intentionaliteas and VP of Brand Strategy for RateMyAgent, took us through some phenomenal "conscious capitalism" ideas about how to become more human and share the great works you have done for your clients in warm and effective ways through the mail and online. She taught us about an interesting concept dubbed "digital word-of-mouth marketing." Here are three key takeaways: 1. Let your clients know that you really care about them. No human being wants to be thought as a "lead." Pay it forward. Do kind things for them in unexpected ways and at unexpected times, and you will reap great rewards—and probably like your job as a REALTOR® much better, too. 2. Just because you have a strong, local, referral-based business doesn't mean you can't create a strong digital marketing presence. You can use the words of satisfied clients to tell your story online so you don't have to bow down to the "me, me, me" advertising that so many agents do. 3. There is now a simple and inexpensive way to collect all of your reviews from online portals, referral systems, websites and even emails or handwritten notes and put them all in one place so you can share them online, in listing presentations, and via reports. Check out RateMyAgent.com to learn more. Watch the recording here: Don't Miss These Upcoming Coffee Chats! Friday, May 8 Your MLS System: The Ultimate Prospecting and Lead Generation Machine with Brian Tepfer, Executive VP and CTO, Rapattoni Monday, May 11 Learn How to Win New Listings During Covid-19 by Delivering a List of Qualified Buyers with Charles Williams, CEO/Founder of Buyside Tuesday, May 12 Look No Further than Your Local MLS to Generate a Ton of Business FREE! with Amy Gorce, Principal Business Development of CoreLogic Wednesday, May 13 Learn How to Become a Social Media Expert Without Doing All the Work! with Michael Glazer and Michael Tomasetti of BackatYou Media If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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Leigh Brown's Tips to Rebranding Yourself During Challenging Times
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What's the ONE Digital Marketing Strategy You Should Try in These Uncertain Times?
Are you "turtling" or coiling your spring for the post-COVID era? Jed Carlson, CEO of Adwerx, posed that important question to our audience during a recent Coffee Chat. In other words, are you closing up shop and running scared or you taking this small break in the action to build stronger relationships and grab market share from your competitors? If you haven't gotten busy, then it's time that you did. For those of you that don't know Jed Carlson, he is one of our industry's leading experts on digital marketing. Beyond the services his company offers, Jed has his finger on the pulse of where digital marketing is going. Listen to his advice! He will not steer you wrong! Key takeaways: 1. Digital advertising costs are down 40-60% right now If you're going to try digital marketing, now is the time. If you're already into digital marketing, now is the time to double down. 2. Focus digital advertising on the people you already have relationships with Facebook and Adwerx both offer a way for you to target advertising messages ONLY to those that you already know. That means no wasted advertising on those that you have not already connected with in some way. 3. Continue to build your sphere of those you know automatically There are simple and inexpensive ways to continue to build your sphere automatically by attracting new prospects via Live Open Houses, email blasts or even direct outreach. Take this time to learn how to turn on valuable automated tools like this. Watch the recording on this valuable session with Jed Carlson here: BONUS Offer: Receive 30% off one quarter of Adwerx's Sphere of Influence product. Campaign must be purchased via a one-on-one marketing consultation. Call 888-746-5678 to book a consultation and mention you received this offer from RE Technology's Coffee Chat. Offer does not apply to annual campaigns. NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®' REALTOR Benefits® Program. Don't Miss These Upcoming Coffee Chats! Wednesday, April 29 Why BPP with Homesnap is More Valuable than Ever with Gayle Weiswasser, SVP of Communications and Business Development, Homesnap with Colleen Doyle of the National Association of REALTORS® Thursday, April 30 Expand the Depth of Relationships in Your Local Market Using Public Records Software Included in Your MLS Dues with Kari Autry of CRS Data Friday, May 1 Learn How to Put the Building Blocks in Place to Nurture Lifetime, Profitable Client Relationships with Jaime Quenzer, VP of Marketing at CINC, and Eddie Rodgriguez, Director of Product Management at CINC If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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Analysis: Agents Should Double Down on Facebook and Instagram Ads as Advertising Costs Drop
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Real Estate Marketing Health Check (Episode 1)
Ever wondered how you can improve your online marketing through your images? Sometimes it's hard to know exactly where our marketing ranks when we are so close to it and are very familiar with the properties we are showcasing. Often it can take an outsider's expert opinion to highlight some simple yet potentially incredibly important areas that can be improved. For this very reason, we have launched the free Real Estate Marketing Health Check. This is where we will perform an unbiased review of your existing property marketing and let you know what could be done to improve your images. Today, we've been sent a listing in New York found on Zillow to analyze, so let's take a look.
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5 Ways to Strengthen Your Digital Strategy... from Home
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How to Improve Your Reputation on Google
Imagine you're on the lookout for a new pair of shoes. You search high and low and monitor sales and discounts, but nothing seems to catch your eye. Then, you see an ad for a nice pair of Adidas, and suddenly your search is over. Since Adidas is a household brand, the company doesn't have to do much more than remind you of its existence to convince you to make a purchase. That's about as favorable a reputation a brand can get, and it should be your goal, too.
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Real Estate Marketing Best Practices in a COVID-19 Society
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Friday Freebie: 2020 Real Estate Marketing Planner
Are you psyched to crush your sales goals during real estate's busy season? Now's the time to get ready because the market is about to warm up. To help you prepare, we're highlighting a free, year-long real estate marketing planner in this week's Friday Freebie. Full of worksheets, calendars, and campaign ideas, this planner is so much more than a bunch of boring bullet points—it's full of actionable items that can help turn your sales dreams into reality. Read on to find out how you can download it for free! FREE Download: 2020 Real Estate MARKETING PLANNER™, courtesy of ProspectsPLUS! Goals are easy to set, but a solid plan for achieving those goals? Well, that's a little tougher. If creating an effective plan is not your forte, never fear. ProspectsPLUS! is offering RE Technology readers a free real estate marketing planner that has everything you need to keep your sales pipeline full year-round. Here's a look at what's inside this free download: An annual business planning worksheet with income goals, listing goals, and more A monthly calendar with action items on specific dates and observed holidays Color-coded campaign suggestions for different types of marketing, including listing leads, niche marketing, geographic farming, sphere outreach, and customer appreciation. A tip of the month with creative strategies for marketing your business Weekly worksheets to track how well you met your goals And more! You know the old saying: "A goal without a plan is just a wish." So get ready to plan your way to success in 2020! Download your FREE copy of the 2020 Real Estate MARKETING PLANNER™ now!
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3 Things Every Agent Needs in Their 2020 Marketing Arsenal
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How to Promote Yourself and Stay Connected with Clients
The weather outside is cold, but that doesn't mean the market is! With more Americans planning to buy or sell their homes, it is critical to not only catch the client's attention, but to stay connected once you have it. Here are some helpful tricks and tips you can use to build long-lasting relationships and a positive reputation.
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3D Walk-throughs Aren't Just for Listings: Capture These 6 Local Spaces to Boost Engagement and Business Opportunity
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5 Real Estate Branding Mistakes that Can Cost You Business
Building a recognizable brand your clients can connect to is one of the most important things you can do for your business. Everyone knows you should be unique and offer great service, but many brands start off by making the same mistakes. To help you start your real estate branding journey on the right foot, here are a few common missteps and how to avoid them.
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9 Underutilized Websites that Can Help You Generate Real Estate Leads
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2 Secrets to More Lead Conversions, Straight from a Top Team's Playbook
Lauren Bowen leads one of the most productive real estate teams at Robert Slack. She's increased conversion rates and productivity while the company nearly doubled in size. The secret to her team's success? They stalk their real estate leads... or, more accurately, they let their lead generation solution do it for them. Targeting the Most Likely Buyers Anyone who has spent any time on the internet has been "stalked" by an online ad. You visit a site once, and for days or weeks after, an ad from that site follows you around the web. This is called "ad retargeting," and marketers love this advertising strategy because it is so effective. The Lauren Bowen Team employs this strategy to great success via realtor.com's Local Expert program. Local Expert users can create three types of ads: For Sale ads, Just Sold ads, and Branding ads. Those ads are then displayed to buyers in your chosen area on realtor.com. Once they leave the site, those same ads are displayed in their Facebook feed. "This not only helps bring a buyer to the house, it also shows the seller that we are putting it in front of numerous buyers for them," Lauren says. Tip: Because Local Expert offers detailed campaign analytics, you can impress your sellers by telling them exactly how many people have seen their home's ad. Dialing Up Lead Volume for a Higher Conversion Ratio Lauren's team may have stumbled on another secret to improved conversion rates when, thanks to the success of their realtor.com program, they decided to increase their volume of leads. This lead to a curious phenomenon. The team's number of lead conversions not only increased—as expected with more overall leads coming in—but their conversion ratio increased as well. That means the team is converting a higher percentage of leads than they were at their previous lead volume. "We've almost doubled our conversion ratio with the same leads," says Lauren. See Lauren THIS THURSDAY at Inman Connect NY Want to hear more real estate lead wisdom from Lauren? On Thursday, she'll be sharing her expertise during a panel discussion on the Team Track at Inman Connect New York. Check out her panel, Lead Distribution: Who Gets What?, on January 30!
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Marketing to Millennials: Identifying Trends for Future Homebuyers
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6 Ways to Improve your Real Estate Email Marketing
If you're not seeing results with your real estate email marketing, it's time to ask yourself a question. When is the last time you updated your email marketing strategy? To keep your audience interested in your messages, and engaged with your brand, it could be time to shake things up! To help you, we're sharing email marketing tips from Trish Barry of Mastermind Consulting, along with our own suggestions!
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