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Generating Leads on a Budget
Paid lead sources are an easy and efficient way to fuel your business' lead funnel. But if you're just starting out or haven't found your real estate rhythm yet, you may be on the hunt for some free lead generation strategies. Check out these five free lead generation strategies below:
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Making the Connection with Online Consumers
Wednesday, May 22, 2019 at 10:00 AM PDT Ninety-five percent of home buyers start their search online. These buyers are more informed and have higher expectations than ever. Learn the keys to quality connection and start building relationships sooner. This session will cover: Understand the expectations of online consumers Honing a meaningful response Crush it with your digital presence Leverage mobile for on-the-go Register now!
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7 Outrageous Real Estate Marketing Ideas that Actually Worked
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How to Market to Expireds the Right Way
Part One: What, Why, and Where There's no doubt that expired listings can be a profitable and worthy lead generation mechanism for agents new and old. These days, with the proliferation of both agents and tools available to discover expireds, competition is gnawing at returns. Perhaps most importantly, however, is the effect calling on expired listings has to the reputation of the real estate industry. The most common techniques rely on finding or buying contact information for expired listings and calling on them. As Edward Zorn notes, his statement below is an average experience for a seller with an expired listing: "She had received more than a dozen telephone calls, the vast majority being robocalls, since her property had expired form the Multiple Listing Service (MLS) earlier that morning. The few telephone calls that she'd decided to answer resulted in awkward conversations with agents who clearly knew nothing about her property..." In this guide, we explain the reasons why expireds can be high ROI lead opportunities, but describe methods in which agents can stand apart and better deliver value when dealing with expired listings as well as introduce a better overall marketing strategy that still fits with an expireds strategy.
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12 Tips for Gaining Client Attention with Google Ads
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You Won the Listing! Now Create a Winning Marketing Strategy
Congrats, you've done it! You followed the plan and you won the listing! Naturally, the next step is to follow through on your marketing plan. It's time to get as many eyeballs on the listing as possible and earn your commission. These days, Millennials between the ages of 24 and 38 make up the largest single group of home buyers, and nearly half of all buyers are diving in for the very first time. This means that you are more likely to be working with or marketing to a young, first time buyer than ever before. Is your marketing taking this into account? Chances are, you haven't refreshed your marketing plan in a while, so it may be time to do some housekeeping.
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Real Estate Marketing Trends that Need to Die in 2019
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5 Ways to Revive Stale Real Estate Listings
When a real estate listing has been sitting on the market for a long time, it's considered "stale." But how long is "a long time"? Like so many things in real estate, it depends on what your market's like. If homes are going under contract within a week, then "stale" status can start in a matter of weeks. If listings tend to spend more days on market near you, then it would take much longer to be considered "stale." If you've taken a look at your market and think your real estate listing may be "stale," don't panic! Try these steps for freshening up your listing and enticing buyers.
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Spring Is the Season to Prime the Summer Real Estate Buyer Pump
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How to Turn Online Leads into Commissions in 3 Easy Steps
"I've already spoken to someone, thanks." *click* That's exactly how you DON'T want your first conversation with a new lead to go. And it doesn't have to if you have a system in place for attracting, following up, and nurturing home shoppers. No system? No problem. Today, we'll show you the "three Rs" that one successful agent uses to convert online leads into sales. Ready? Let's go!
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What to Look for When Buying Online Marketing and Lead Generation Tools
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11 Reasons Why Agents Can't Ignore Virtual Walkthrough Marketing Strategy
More leads, higher closing prices and an engaging experience that keeps users on your website for longer – what's not to love about new marketing capabilities and portal-friendly 3D virtual walkthroughs? Here are 11 reasons why you should embrace this technology.
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Trends in Online Marketing and Lead Generation
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Why Size Matters When Marketing a House
Gone are the days of copycat listings, uneducated buyers, the days of misrepresentation, and buyers' remorse when it comes to buying a home. Facilitating the sale of a home requires clear and accurate measurements if you want to keep pace in the competitive field as a Realtor. With new legislation, rules, and regulations like the Residential Measurement Standard (RMS) in Alberta, Canada, Realtors need to stay on top of it all to continue to be a valuable resource when it comes to helping sell a home.
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 2)
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Marketing Tip: Pay More Attention to Gen Xers
The National Association of REALTORS research experts continuously share housing data with insights that sometimes surprise or delight. Their recent look into Gen Xers did both – for me at least. Here are some terrific nuggets that I believe has one major takeaway. It seems all the attention has been on Millennials (or Gen Y), when perhaps we should be spending more time focusing on this ready-to-buy market, the Gen Xers. "Defined as buyers between 39 and 54 years old, they now make up the SECOND largest share of home buyers by generation, at 24 percent of all home buyers in 2018," NAR says. Some of the stats make this market a super target: The median age is 45 years old They were born between 1965 and 1979 56 percent have one or more child under 18 living at home 23 percent have two children under 18 living at home 65 percent are married Why do they buy? The American dream (desire to own a home or a larger one) and life happens: job relocation. The surprise and delightful part? The NAR says, "Gen Xers surpassed Younger Boomers this year and purchased the greatest share of multi-generational homes at 16 percent." That tells you a lot about this generation. Want some more reasons to focus your marketing on Gen Xers? Try these statistics: 88 percent buy DETACHED single-family homes, not condos or townhomes. Gen Xers make up the largest demographic group that purchases detached single-family homes. They have the highest median household income at $111,100. The reasons for the higher income: More double income couples. They purchased homes commensurate with their incomes. They bought the largest homes in square footage with a median of 2100 square feet. Ready for the drumroll? They bought the most expensive homes among all generations. Some more fresh data if you need extra motivation: Gen Xers are the most racially and ethnically diverse group of home buyers One in four identified as a race other than White/Caucasian This group has the highest percentage of home buyers that speak another language besides English Gen Xers also are very home-buying savvy. They purchased new homes, thus avoiding renovations and major repairs and replacements, and previously owned homes for a better overall value. They don't move far – can you say loyal repeat customer? The median distance from their previous home is 11 miles Gen Xers are the second most likely to buy in neighborhoods that are convenient to schools They are highly systematic, searching for a median of 10 weeks, viewing an average of 10 homes How do they buy? Most Gen Xers used savings and proceeds from a previous home sale for their down payment. Here's another fact most people missed. Many Gen Xers had to wait to buy due to too much debt. In fact, 24 percent of Gen Xers were delayed five years, and 30 percent were delayed more than five years from buying a home. When you look at just the buyers who said that saving for the down payment was the most challenging step in the buying process, 46 percent had credit card debt, and 21 percent had childcare expenses. "That's important," NAR says, "because it is more than other generations." And what about student debt? NAR found Gen Xers also averaged $30,000 in student debt, the highest median amount and equal to that of Older Millennials. But guess which group represents the largest number of home SELLERS? Gen Xers at 25 percent. And Gen X sellers are even better positioned financially: They had the highest median household income among sellers at $123,600. "Once again, Gen X sellers were the most racially and ethnically diverse of the generations," says NAR. Why do Gen Xers sell? No surprises in the list here: their homes were too small, a job relocation, a change in family situation, and they wanted to move to a better neighborhood. Here's one final reason to enjoy marketing to this group: Gen Xers canceled vacations more than other age groups to save for a home. They clearly are passionate and motivate to be homeowners. What's not to like about that? To view the original article, visit the WAV Group blog.
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6 Must-Haves for Your Multichannel Real Estate Marketing Plan
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 1)
For both new and experienced agents, spring is always a busy time in the real estate market. After the dull winter season, prospective buyers look forward to springtime to purchase a home. Of course, as a real estate agent, you want to take advantage of the growing market during this time, so how do you separate yourself from the competition? How do you capture more than your fair share of hot prospects, and how do you ensure that past clients call you when thinking of buying or selling a home this season? In this two-part series, we will show you how to stand out as a real estate agent in a competitive market, specifically during a busy time!
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6 Surefire Ways to Get Top Dollar for Your Seller
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How to Create and Effectively Use Email Lists to Grow Your Business
Do you remember when we liked getting email? We liked it so much that Hollywood once made an entire movie about it. In You've Got Mail, the charming and feisty shop owner (played by Meg Ryan) had an email flirtation with the business savvy, but slightly annoying corporate executive (played by Tom Hanks). Each time they heard the addicting ding signifying a new message, they couldn't wait to read it. Remember that feeling? It goes without saying that these days, things may have changed a little bit.
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The Dos and Don'ts of Content Marketing in Real Estate
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How Realtors Can Stay Relevant in 2019
It's the end of real estate as we know it—and we feel fine! For years, many people have predicted new technology would transform the real estate market, displacing many REALTORS from the profession. Although technology has provided terrific tools for comparing home listings and making transactions easier, agents remain a key part of success for buyers and sellers. The profession is growing and people are continuing to discover the value of expert advice. But one thing is true—the way people relate to their listings (and agents) is changing.
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Why Is Home Buying Emotional? It Should Be Logical Too!
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5 Buzzworthy Real Estate Marketing Trends You Can Use
2018 was a tremendous year for the real estate industry, and 2019 is shaping up to be just as big! In 2018, real estate agents saw innovative digital technologies begin to change the way business is done. Customers looking for home listings have shifted their research almost entirely online. In 2019, emerging technologies will start to transform agents' day-to-day workflow. More things that were once considered "nice to have" will become online branding necessities. Below, we predict what will be most buzzworthy in 2019.
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Building Your Brand on Instagram? These Tips Can Help!
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YouTube Real Estate Marketing: The Ultimate Guide
Video marketing is one of the most useful tools for growing your real estate brand, and there's no better platform than YouTube for showcasing your best video content. With more than a billion users and a name known around the world, YouTube is a great place to reach real estate prospects from a wide range of demographics. It's also a fast, reliable platform for sharing video, which makes it easy for prospects to see what you have to offer. But success with YouTube isn't automatic. Learn how to position yourself for success with our ultimate guide to YouTube real estate marketing.
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Online Advertising Advice: Why Winter Is Your Time to Shine
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What Today's Buyers Are Looking for Online
Whether you're a new agent or a seasoned pro, chances are you're always looking for that competitive edge over other local agents to score the hottest new listings in your area. From your (perfectly on-brand) listing presentation to your rock-solid knowledge of the latest neighbourhood sales, you've got the tools you need to nail the appointment. While those factors can certainly help sway a seller's decision and win you the handshake, one thing is certain: in today's market, sellers have a LOT of questions.
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Marketing Ideas for New Real Estate Agents
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Marrying Content Marketing with Real Estate
Content is the fuel that will propel your business objectives forward – whether you need to boost search rankings, nurture prospects, generate new leads or enhance your brand – all avenues lead back to having high-quality content as a real estate agent. Now that's all well and good, you might be saying to yourself, but good content marketing doesn't just fall from the sky. Everyone from small businesses to the enterprise level is all-in on content marketing because it's a sustainable way to invigorate your business.
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4 Essential Landing Page Features to Improve and Convert Leads
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5 Tips for Your First Year as a Real Estate Agent
Whether you're already in your first year as a real estate agent or thinking about a career change, you've probably had an image of agent life in your head. Whatever notions you might have about life as a real estate agent, it's important to manage those expectations and build a solid foundation for your business. Here are five things to do in your first year to make sure you're building toward a successful career:
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5 Easy Ways to Promote Your Business During Your Downtime
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10 Creative Marketing Ideas for 2019
New year, new you, new chances to win over new buyers and sellers! This year, resolve to try at least one new, unexpected lead generation strategy. Here are some outside-the-box marketing ideas to help you start 2019 with a bang:
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Did You Make Your Broker's Naughty or Nice List This Year?
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[Best of 2018] 93 Leads from a Facebook Post: One Agent's Strategy Revealed
There are just 10 publishing days left in 2018, and we're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published back in October and is #10 in our countdown. Stay tuned tomorrow for #9! Vanessa Calhoun knows the secret to budget-friendly real estate leads. From a single boosted post on Facebook, the Atlanta-based agent won almost 100 leads--and now has three buyers IN CONTRACT. Calhoun boosted the post below from her Facebook business page for $100 for three days to people within a 25 mile radius around her listing. "The reach was 9,240. I had 433 link clicks and generated 93 leads," Calhoun says. "I spent $100.00 total." Though Calhoun describes her boosted post as "nothing fancy," she managed to spend a budget-friendly $1.08 per lead. What are her secrets to success? Find out below! 1. Quality Listing Photos Bad listing photos are a great way to junk up nice marketing materials--and an even better way to spend more than you should on your marketing campaigns. Photos are what attract people to your Facebook ads or boosted posts, so make sure they're top notch. Calhoun makes sure she uses professional photos for each of her listings. 2. Smart Pricing Notice that Calhoun lists the price of the home in her post. She says that it's a good price for her area, and highlighting that draws people in. It's a smart strategy--overpriced houses tend to linger on the market. Think of price as a tool for attracting buyers and multiple offers. Using price to create high interest in a listing can generate multiple offers, which gives sellers leverage to negotiate for a higher price. (Need to convince a seller to reduce the listing price? Try this advice.) 3. Smart Lead Capture Tactics What does every ad or boosted post need? A landing page! Calhoun uses a tool called Listings-to-Leads, which lets agents generate landing pages and a wealth of other marketing collateral. For this boosted post, Calhoun sent click-thrus to a single property website from Listings-to-Leads. In order to increase conversions, she set the site's lead capture form to pop up immediately (see the screenshot below). To view the site, visitors must either connect with their Facebook or email address. Either way, you get their contact information. While, yes, forced lead capture will drive some click-thrus away, the ones who DO give up their contact information are more likely to be interested buyers--and warmer leads. 4. Connect Your CRM Once you win a lead, don't let it slip through the cracks! Calhoun makes sure all her leads automatically go from her Listings-to-Leads site into her Market Leader CRM. There, they are automatically assigned to appropriate drip campaigns so that she can continue to nurture them. Ready to get started on your own high-converting marketing campaigns? Try Listings-to-Leads FREE for 14 days.  
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Pros, Cons, and Best Practices of a 'Guaranteed Sold' Program
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3 Reasons Real Estate Agents Should Keep Marketing Through Winter
Sure, most real estate markets slow down in the winter — but agents shouldn't be following suit! Colder months are a prime time to build your reputation and stay front of mind for prospects. Here are three reasons why it's worth investing real estate marketing dollars during the winter months.
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5 Steps to Developing a Digital Marketing Plan for Real Estate
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5 Real Estate Marketing Ideas Cooked to Thanksgiving Perfection
There are so many things to look forward to during Thanksgiving weekend, and we're not just talking about your delicious dinner. Thanksgiving is also one of the best holidays for real estate marketing because you can show your thanks to the clients and communities that help make your real estate success possible. Whether you're giving a gift, raising money for a good cause, or just letting clients know that you care, now is the time to start thinking about Thanksgiving marketing. Get started with our five delicious Thanksgiving marketing ideas, cooked to perfection for the start of the holiday season.
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Last-minute Ad Blitz for Open House Nets 200+ Leads
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Six Ways to Engage with Your Sphere This Fall
Ah, fall. The time of the year when it suddenly becomes socially acceptable (if not encouraged) to drink pumpkin spiced lattes with virtually every meal as we all helplessly watch our timelines get taken over by "throwing leaves" pics. Aside from the pumpkin overload and sweater weather, fall also brings tons of new opportunities to engage with your sphere. Here are a few fall inspired ideas to kickstart your sphere marketing this season!
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How to Take Your Marketing Strategies from Dull to Dynamic
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Top 5 Digital Marketing Mistakes Real Estate Agents Make
To figure out how to get your real estate marketing plan to go right, let's start with talking about what can go wrong. Here are some of the biggest mistakes we see real estate agents make when it comes to digital advertising and brand building — along with advice for avoiding these missteps so you can reach more potential clients.
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Safe Selling: How to Avoid Marketing that Attracts Predators
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How to Use 'Google My Business' for Real Estate
Google is the king of search engines. It processes over 9 billion searches every day—roughly 104,000 searches per second. With most buyers and sellers using the Internet at some point during their transaction, Google is a good place to start. Make sure your business is easy to find by verifying it in Google My Business. What is Google My Business? Google My Business is Google's way of helping you manage your business's information in search results and Google Maps. Among other things, this free tool allows you to verify and edit your business information in Google's search results. Verified businesses show up in a special box in search results. It looks like this:
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How to Create Your Personal Real Estate Brand Online
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Why (and How) Real Estate Agents Should Use Video
Earlier this year, the social media management gurus at Buffer reported on 2018 trends and confirmed what we've known to be true: Video is the most popular type of content on social media, and it's not going anywhere. In fact, BuzzSumo found that video posts on Facebook have twice the engagement of other posts. More and more people are putting marketing dollars into video, and there are tons of reasons that real estate agents should do the same. Here, we answer a few FAQs on video and how you can bake it into your digital marketing strategy:
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93 Leads from a Facebook Post: One Agent's Strategy Revealed
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Choosing a Marketing Niche to Dominate Using Competitive Data
Choosing a real estate niche for marketing and doing business is important, and there could be a better way than just deciding to specialize in what you know best or in the biggest niche in your area. The internet has effectively defined many niche markets through the popularity of certain search phrases and website popularity. This can help you in making a real estate niche decision--so just what is a better way to decide on a niche?
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Friday Freebie: Create Pro Real Estate Videos in 60 Seconds (or Less)
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9 Ways to Brand Yourself Before, During, and After a Sale
When it comes to marketing, research shows that agents focus on leads, while brokers focus on brand awareness. Yes, warm leads are crucial to earning that next commission check, but don't overlook the importance of branding. A strong brand means that rather than chasing warm leads, the leads come to you. So when a consumer in your town gets ready to buy or sell a home, your name is the first they think of. And, bonus for your budget, local brand recognition means you can spend less on buying leads directly. So how can you get to a point where your face and your logo are recognized in your community? First of all, be consistent. Make sure your logo, headshot, and brand colors are the same across all of your marketing channels--social media, print flyers, online ads, etc. A consumer's mind won't latch onto a "brand" that looks different everywhere. Second, realize that branding is a process that starts well before a transaction and continues long after it. Here are a few strategies you can leverage at every part of the transaction cycle. Before the Sale Want your number to be the first that consumers call when they're ready to transact? This is the stage where it's most crucial to build brand awareness. These tactics can help: Social media - According to studies from REAL Trends and NAR, social media is the best source of high quality leads for agents. Engage your sphere by posting and commenting regularly, but go easy on the heavy-handed sales tactics. Most people aren't ready to buy or sell a home, and you risk alienating them if that's all you post about. Instead, post things of interest to homeowners and on-the-fence renters, and limit promotional posts to 10 percent. Branded zip code ads - Want to save money while targeting the exact people who need your services right now? Consider ad retargeting, which shows your ads only to those most likely to transact soon. Adwerx's zip code ads, for example, show your name and contact information to likely local real estate consumers. These ads follow them across the web, Facebook and in mobile apps, reinforcing your brand and increasing the likelihood that you'll be top-of-mind. Property portals - Agents may have a love/hate relationship with property portals, but they're often where consumers begin their real estate search—so their importance can't be overlooked. Even if you don't buy ads on portals, at least be sure to complete and fill out your agent profile on each platform. During the Sale The time when you're actively serving a real estate client is your best opportunity to ensure your brand's impression endures after the sale. Here are a few ways to combine a great client experience with your branding goals: Branded mobile apps - Smartphones have become an indispensable part of the home search. Be sure your brand is the one they see when searching by offering a mobile search app that's branded to your business. Homesnap Pro is free to 900,000 Realtors via their MLS, and lets agents share their branded app with clients. Zillow and Trulia, and franchises like Keller Williams offer branded agent apps, too. Listing ads - If have a listing, advertise it online. Not only does this make your sellers happy, but it also puts your brand in front of thousands of local real estate consumers. A service like Adwerx can seamlessly distribute your listing ads across social media, mobile apps, and the web. Leverage transaction events - Did you just list a home? Reduce the price? Close a sale? Chances are, your listing's neighbors are curious about what's happening. Take the opportunity to reinforce your brand across the neighborhood by sending postcards/flyers or creating online ads that announce what's happening. Don't forget the call to action, e.g., Just sold! ... Contact me to see how much your home could sell for! After the Sale Once a sale is complete, your focus shifts to long-term maintenance of the client relationship. Be sure to offer things of value to keep clients engaged over time. Relevant coupons - Moving is one of life's most stressful (and costly) experiences. Offer your clients coupons for related services like junk removal, moving trucks, pizza (for move day), or internet setup. Team up with local companies, or use a service like MooveGuru to automate things for you. Host events - Keep in touch with past clients by hosting events like annual client appreciation or holiday parties. Homeowner seminars that offer expert advice, perhaps from a local contractor, on home upkeep are a great choice, too. If high-tech is more your thing, consider co-hosting a webinar with a local lender on a topic like refinancing a home. Content - Informative blog posts, social media announcements about local events, and guides to winterizing your home can all keep you in mind as the expert on all things home-related. Sending out an annual home valuation on the sale closing anniversary is another way to keep your value top-of-mind. Just be sure to include your branding and contact information! There you have it--nine ways to create a memorable brand before, during, and after a sale! For more information on branding opportunities, visit Adwerx.com.    
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5 Social Media Tips to Launch Your Real Estate Brand and Win Clients
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Every Step Agents Can Take to Create a Monthly Real Estate Marketing Plan
Feel like it's impossible to do all the things you need to do each month? If your marketing is drawing the short end of the stick (and for most agents, that's the first thing to go), then you need to come up with a productivity plan that proactively puts you in front of client prospects before your pipeline dries up. Over the last year, I've spoken to hundreds of agents to come up with this 60-Minute Perfectly Productive Power Plan, a one-hour monthly challenge that helps agents: Create a short market update video Get their name and brand in front of the people who matter most Target real prospects and leads with real market information Follow up one-to-one with anyone who showed interest in their original content
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How Can You Use Your Strong Reputation to Expand Your Online Brand?
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Real Estate Video Marketing 101
Real estate photography is something we've talked about often. From drones to VR, tech adds greater options. This week, we're going to simplify it down and cover traditional real estate property video marketing. Get the Right Video Equipment If you want to shoot video content on your own, you're going to need dedicated hardware. You don't want to use your phone to do a walkthrough. Even the best phones can't do video well and you're going to end up with something shaky with poor composition—which will scare off potential buyer leads and harm your brand!
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Maximizing Facebook: Boost Your Posts or Post More Ads?
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5 Real Estate Marketing Secrets
It's not an exaggeration to say that real estate marketing is an industry, and like any industry, there are plenty of secrets for success that you can learn from people who have been there before. There may not be one big secret that will guarantee success, but there are indeed plenty of smaller ones that will add up, making life much easier as you market your real estate business. Our team is here to pull back the curtain and let you in on five key secrets that will help you take your real estate marketing to the next level.
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Neighborhood Profile Pages for More Real Estate Buyer Leads
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Video Marketing for Real Estate Made Easy
Thursday, August 23, 2018 at 9:00 AM PDT Every day, billions of people watch billions of hours of video on YouTube. That's more than 40 Super Bowls being watched every day! That's why now, more than ever, video websites like YouTube and Facebook are like the "Wild West" of advertising online. No one is doing it. It's easy (when you know how). And the results are AMAZING. Don't let excuses like "I don't know how" or "It's too hard" hold you back. Join us this Thursday to learn how easy Video Marketing and YouTube can be (even for the most camera shy). Plus, you'll learn how to get crazy exposure to your local real estate market, build heaping amounts of Trust in a short amount of time, and turn your network of relationships into a tribe of word-of-mouth fans. Join us for Thursday's webinar to learn: The easy way to create videos of yourself or your listings (no fancy camera or editing software required!) Templates, scripts, and outlines that will make creating videos simple, quick, and fun (and help get rid of stage fright). Quick tips for setting up a YouTube channel your clients will want to visit again and again. Video SEO best practices that will help clients and prospects find your videos. YouTube Ad campaigns that will get your listings MASSIVE exposure (YouTube is the #1 search destination for homebuyers). Register now!
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5 Marketing Tips for Your Real Estate Business That You Probably Haven't Tried Yet
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5 Ways to Win More Business in a Low Inventory Market
We've talked a lot about strategies for finding business in low inventory market conditions. Digital ads in particular are a favorite method, as they're low cost and highly targeted. However, the battle for business got tougher this summer after Facebook's decision to discontinue ads that let agents target "likely to move" consumers. If that development put a crimp in your digital marketing plans, never fear. Today, we'll introduce you to an alternative way to target real estate consumers on Facebook, as well as strategies that will take your marketing campaign well beyond the confines of the world's most popular social network. Raising Brand Awareness Before a prospect reaches out to you, first they have to know you exist! Here are a few ways to build awareness of you and your real estate services: The Basics Let's start with a few simple, must-do items. Like it or not, for many consumers, the real estate search begins on property search portals. Be sure you've claimed and completed your agent profile (don't worry, it's free!) on sites like Realtor.com, Homes.com, Zillow, and Trulia. Double-check that your contact information is correct, and add a headshot to increase profile views. Bonus points if you actively ask for and display client reviews. In that vein, make sure you double-check that your contact information on file with your brokerage is correct, too. Agent information is often syndicated to national portals via listing data, so if it's incorrect with your broker, it will be incorrect across the web, too. Targeted Digital Ads Did you know that there's a powerful way to target real estate consumers online? It's called "retargeting," and it's one of the most effective forms of online advertising available today. If you've ever noticed that certain ads seem to follow you online, you've experienced retargeting. Adwerx is the retargeting leader in the real estate space. Their technology analyzes the online behavior of consumers to determine who is most likely to buy or sell a home in the near future. So if, for instance, a consumer uses an online mortgage calculator or fills out a form for a home valuation, that behavior signals that they're likely interested in buying or selling a soon--and therefore an excellent target for real estate ads. Once a consumer is identified as a good prospect, Adwerx then shows them your ad as they surf across the web--including on Facebook, within mobile apps, and on major sites like ESPN.com, the Wall Street Journal, CNN.com, and beyond. Because of the persistent nature of the ads, retargeting is an excellent way to establish your brand among those most likely to be interested. They're effective, too--targeted ads lead to a 1,046 percent increase in branded search, according to comScore. And because the ads are targeted to a very specific audience, they're very cost effective. When it comes to branding, Adwerx's Zip Code Ads lets agents put their business and contact information directly in front of those consumers in their area who are most likely to transact in the near future. And if you want to brand yourself while impressing your seller clients, their Listing Ads let you advertise your listings to buyers. And, bonus: they can even help you win listing presentations. Geographic Farming Good, old-fashioned geographic farming has been used for decades to build brand awareness for real estate services. But instead of blanketing your entire farm area with expensive print materials, you can save money by using a tool you already have access to in order to target those most likely to sell their home. What are we talking about? Your public records tool! First, determine what the average length of occupancy is for homeowners in your area. Next, use the public records database provided by your MLS or association to create a list of local homeowners who are approaching (or have surpassed) that average. Then send marketing materials only to those on that list. Try an offer for a free home valuation, or a postcard that touts how much home prices have appreciated in your area. Re-engaging Your Sphere of Influence Attracting new leads is one thing, but one of the most effective ways to drum up business is by engaging those who already know you. According to NAR, Sixty-four percent of recent home sellers used a referral or the same agent they had worked with in the past to purchase their next home. That's no small number--and your sphere is not something you can ignore. Here are a few ideas to keep your sphere primed for business: Lean on Your CRM Your CRM's contact database is one of the most valuable assets you have--and the more detailed information you input, the more valuable that asset becomes. For example, if you've recorded the date that a former client purchased their current home, you can reach out on the anniversary of the closing date with a complimentary home valuation. Whether or not your clients are ready to sell again, they'll appreciate seeing how the value of what is likely their biggest financial investment has grown! You can also use your database to invite your contacts to events like client appreciation parties, homeowner seminars, and beyond. Whatever keeps you top of mind is a plus! Advertise to Your Sphere Speaking of your contact database, Adwerx offers a simple, hands-off approach that will keep you top of mind with your sphere. Their Sphere Ads let you upload, sync, or even email a list contacts into their system. Then, Adwerx will target those contacts with ads for your business as they surf across the web, including on Facebook, and in mobile apps. It's a gentle way to keep you top of mind--and even encourage referrals. To learn more about connecting with your sphere of influence, check out these helpful articles from Adwerx: Which Kind of Sphere of Influence Do You Have? The Care and Feeding of Your Sphere of Influence for Real Estate Agents As the summer selling season wanes and inventory constricts further, try these tips to stand out from your competition! Want to learn more about targeted digital advertising for real estate? Visit Adwerx.com for more information.    
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Your Farm Area Doesn't Suck. Your Marketing Material Does.
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Selecting and Selling to Your Real Estate Niche
Looking for a way to set yourself apart from other real estate agents in the area? A niche marketing strategy may be your ticket to more meaningful exposure. Niche real estate encourages agents to exercise ownership over a sector of the market. This expertise can be applied to segments that are identified geographically, demographically or psychographically — any category that has special requests or requirements. Think about it this way: all professional sports players are outstandingly athletic. They have a certain level of physical agility and mental fortitude that exceeds your Average Joe. However, you don't make it into the major leagues simply by being fast, fit and famous. These athletes are specialists, and not just in a sport, but almost always in a preferred position.
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How to Leverage Content Marketing for Lead Generation
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Summer Marketing Ideas for Real Estate
Besides being a great time to sell homes, the summer months provide excellent opportunities to market your real estate business. Parents take time off work to be with their children, special events bring the community together, and summer holidays provide the perfect opportunity to connect with real estate customers in your area. We've created a checklist of summertime marketing tips for the real estate industry that will grow your business during this "hot" selling season:
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How to Use Instagram for Real Estate Marketing
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IGTV and Video Marketing for Your Business
In light of reaching 1 billion users, Instagram released their newest product, IGTV! IGTV stands for Instagram Television and is a new app designed for watching longer, vertical videos. You can now post videos that are 15 seconds to one hour long! This is a huge step for the platform, which previously only allowed 1-minute video clips.
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Real Estate Branding by Niche Market Will Grow Your Business
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2 Content Marketing Strategies for Agents that Want to Crush It
There once was a day when real estate agents were either considered "content marketers" (inbound) or "Pay per click," Adwords, banner ads, and farming guys (outbound). These days, though, the two methodologies of marketing have crossed paths--leading to new, interesting opportunities. Because the typical homeowner is overwhelmed with advertisements from other agents, sending out pertinent, educational content to establish yourself as the thought leader in your farm area is a great way to make your brand rise above the rest of the noise. For agents that have heavily relied on Facebook marketing as a means for generating real estate leads, content marketing has also become more important than ever. As you know, Facebook changed their algorithm, putting the most importance on ads that Facebook users deem pertinent and useful. Ads that are engaged with the most, shared the most, and commented on the most are the ones that win.
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Revealing Statistics About the Millennial Homebuyer
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What the Top 5 Real Estate Video Marketers Share in Common
The amazing advantages of video have many agents dipping their toe in the real estate video marketing waters. With so many agents touting success, newcomers are looking to tricks of the trade for maximizing response time and success in their video marketing endeavors. Is there a common thread? What the Top 5 Real Estate Video Marketing Creators Have in Common Among the 'who's who' of real estate video content creators, a wide array of styles, tactics and channels are used. But among them, two facets prevail: Quality and quantity. Let's take a closer look:
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3 Ways to Get that Phone to Ring
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How to Leverage Automation for Lead Nurturing
Lead nurturing, or guiding leads along the customer journey so they become buyers, is one of the more important and time-consuming tasks real estate agents do every day. To nurture your leads, you have to communicate with them frequently through a variety of channels. However, sending hundreds of emails, texts, or social replies is not always the best use of your time, especially when you have to customize the email to each customer and their place in the customer journey. One of the best ways to nurture your leads is via marketing automation. If you've dreamt of being in more than one place at once, read on and learn what automation is, which tasks can be enhanced with automation, and how this all ties together for easier lead nurturing.
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Throwing WIDE aside: How to go DEEP with your marketing
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May Content Ideas for Your Blog and Social Channels
Grow your social media audience and attract more blog followers by creating fresh, unique content for your audience. If you need some help coming up with content ideas, we've got you covered! Check back each month for a list of content ideas you can write about. Find May's topics below to get started. Tip: Engaging with your followers' posts on social media is a good way to stay top of mind. Download a printable version of these topics here!
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Using Omnipresent Marketing to Build Your Clientele
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5 Agent Best Practices to Dust Off Your Sphere this Spring
Spring's here – dust off your sphere! Your sphere of influence (SOI) is more than just a catalog of people you've met. It's the lifeblood of your business—where everything from referrals to listing opportunities and buyer leads can come from. You need to keep your sphere engaged in order to realize its true benefits. Agents are taught to constantly focus on growing their sphere, but the size of your SOI alone does not necessarily equate to success. To ensure your sphere is the gift that keeps on giving, try these tips to give your SOI a shot in the arm.
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Don't Be Surprised When You Get a Listing: 3 Ways to Make Your Marketing More Deliberate
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Want Better Real Estate Marketing Results? It All Starts with Tracking!
One topic that often come up when we talk to agents is the concept of them wanting their marketing results to be better. You can't really fault anyone for that, can you? After all, they are spending their hard earned money on their marketing campaigns. It's totally natural to want to squeeze as much success out of this as possible. What I do get hesitant about, though, is how many agents want to go about getting better results. Their gut reaction is to immediately look at increasing the budget on their campaigns. After all, "If a little brought in good results, a lot will bring in fantastic results, right?" WRONG! You can't go about it this way. If you do, you risk over-spending on things that aren't going to add more money to your bottom line and risk going out of business. With that in mind, today I'll share the very first thing you ALWAYS must have in place before you look at spending more money on your marketing campaigns.
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4 Green Marketing Ideas Agents Can Try this Earth Day
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How to Use Content to Build a Killer Lead Gen Strategy
Lead generation is one of the real estate industry's hottest topics. There are myriad ways to generate real estate leads, but one of the most effective ways is by developing a killer content strategy. Content helps to draw prospects in naturally. When done consistently, content will help to give prospects a sense of what it feels like to work with you. But, there are challenges. Time. Time is a rare commodity, so how can you create content quickly and efficiently? If you like to write, then you may choose to write a blog post on your site or on another site like Medium or LinkedIn. If you don't like to write, you may choose to record video or host live video, like on Facebook. Scheduling time to create, edit and publish content that works for you is key. Patience. Creating content for lead generation in real estate is not a 'quick fix lead gen solution.' The agents and brokers that are getting great leads via their content have invested in creating content and distributing it through email and social media week in and week out. Let's break down six things you need to know when creating your killer content strategy.
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Real Estate Re-branding: What We Can Learn from 3 Top Brands
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Turn Your Website into a Personal Promotion Power Tool
Chances are, you already have a website. The National Association of Realtors reports that more than 90 percent of real estate firms do. But does your current website do a good job of selling you to potential customers? In a service-based business, YOU are the product, and many agents are uncomfortable (or simply don't know how) to promote themselves online. In this blog post, we will explore: Why "looks matter" when it comes to websites The crucial jobs every agent needs their website to perform The three most important elements for personal promotion According to the National Association of Realtors, the majority of buyers begin their home search online. Even clients who were referred by a friend or relative are probably going to visit your website before they call you. Your website is often your first chance to make a good impression, so don't waste it.
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Cracking the Code: Increasing Your Online Presence
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7 Things Agents Can Learn about Digital Marketing from Other Industries
Using digital marketing to grow your real estate business means constantly being on the lookout for what's new--after all, digital marketing is constantly evolving. Checking out what works for other industries and companies is a great source of ideas, and can help you stay ahead of the curve. Here are just a few real estate marketing ideas from other types of businesses that you can add to your arsenal.
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Tackling Real Estate Marketing Without a Top Producer's Budget
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8 Ways to Up Your Hyper-Local Marketing Game
It's time to up your game. Competition is heating up and the busy season is right around the corner. What will you do to grow your business this year? We suggest embracing hyper-local marketing. Here's why... First of all, what does hyper-local mean? It means localizing your marketing efforts down to a specific neighborhood. Rather than blanketing your efforts over your state or metro area, it's all about focusing in on those specific neighborhoods that you operate and specialize in.
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What Parts of Your Marketing Should You Automate?
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Real Estate Marketing (and All Marketing) Requires Patience
A common misconception that we often see from agents ramping up their marketing efforts is that they should be crushing it only a month or two into their marketing campaign. This is something we see from new Realtors and veterans alike. On one hand, I understand their frustration. These days, we live in an "immediate gratification" society. The Internet has sped things up, so much so that things like ordering a product online and receiving it on your doorstep is even a same-day activity. The problem when you expand this expectation into different facets of your life is that it doesn't always work out. In this case, marketing is exactly one of those things. Marketing and building your business require persistence and patience. As frustrating as this can be, it actually works to your advantage in the long run. Today, I'll share a couple reasons why the fact that marketing success isn't an instant gratification process can work to your advantage, and why when you get frustrated about this, you need to stay on course and have faith.
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Five Keys to Creating and Distributing Phenomenal Content for Real Estate
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Frequently Asked Questions about Real Estate Marketing
Do you feel overwhelmed by marketing? There are so many options and possibilities for marketing your real estate business, from email to SEO, to blogging, to social media and so many more. Understanding which of the many real estate marketing strategies make the most sense for you, determining where to focus your efforts and figuring out how to actually do these things can be overwhelming for agents. You're not alone. We know this because we speak to thousands of real estate agents every year about how to leverage digital marketing to stand out in a sea of competition and grow their businesses. We've noticed that many real estate agents ask us similar questions so we thought why not answer them? Chances are some or all of these questions have crossed your mind!
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How to Crush It with "Non-Real Estate Related" Real Estate Marketing
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You Down With O.O.P.? Yeah, You Should Be...
Owned-and-operated properties are important because they ensure that you are creating the best user experience on the destinations you can actually control. This is a concept that is vastly underutilized by Realtors and significantly important if you want to be in business for the long haul. So because there has been so much worry about the changes Facebook is making to their newsfeed and the way it will impact advertisers, I've been wandering down a rabbit hole of articles for the past couple of weeks. I came across a very interesting article on TechCrunch about the Facebook changes and what marketers can do to retool to accommodate those changes. As far as what to do, their feelings are pretty much in line with my feelings. One interesting thing they did cover in their article, however, is the idea of Owned and Operated Properties (OOP). What are these, you ask? Specifically, these are online destinations that the brand owns and controls. For a Realtor, an example of this would be your blog, your website, or maybe the video channel on your website. Owned-and-operated properties are important because they ensure that you are creating the best user experience on the destinations you can actually control. So what exactly does this mean, and why is this important?
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14 Real Estate Promotion Ideas You Might Not Be Using
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Worried about Facebook Timeline Changes? Content Marketing will Save the Day
Facebook is changing their algorithm for their news feed. Don't let that throw your real estate marketing off track. Use content marketing to keep things running smoothly. In light of the big changes going on at Facebook, it's understandable that we have been receiving tons of phone calls from nervous Realtors®, wanting to know how to get their ads in front of homeowners' eyeballs. Facebook is going to make this change. That is a fact. I understand that getting massive amounts of ad traffic from Facebook's original ad policies was a great thing. The new policies, however, are going to all but make this impossible if you are simply "paying for play" with nothing more than a straight up advertisement, as you may have been doing in the past. So what is the trick here? It's simple. In fact, it's something I've been writing about for years now. At this point, though, it has never been more important, so I wanted to take a moment to discuss it again. The trick to continuing to get eyeballs on your Facebook promotions and end up in as many homeowners' news feeds as possible is approaching all your marketing and ads from a content marketing perspective. With that in mind, I want to share three quick tips that will get you started on the right path.
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5 Ways to Promote Your Open House Online
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Real Estate Marketing Videos in 5 Simple Steps
Real estate marketing videos are among the most effective tools you can use to differentiate yourself from other agents in the market. The National Association of Realtors found that 85 percent of buyers and sellers want to work with an agent who uses video, yet only 15 percent of agents actually produce them. According to online marketing company WordStream, "one-third of online activity is spent watching video," and "marketers who use video grow revenue 49 percent faster than non-video users." Video content gets more social media shares than text and images combined, it increases organic search traffic and email click-through rates, and it makes a lasting impression on viewers. So why aren't more real estate agents using video to reach potential new clients and stay connected to past clients and contacts? Most simply don't know how. If you're like the majority of real estate agents who are intimidated by the thought of producing and publishing video content, this article is for you. We tapped into the expertise of a highly experienced video presenter, Paperless Agent President Chris Scott, and a professional videographer, Jerrett Wilson. They broke the process down into five simple steps that you can use to start producing professional-looking and impactful video content to grow your business, attract new leads, establish trust with existing contacts, and build your reputation as a leader in the industry.
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4 Powerful Digital Marketing Trends to Watch in 2018
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Real Estate Branding – NO, Not for Agents!
Check out the next ten or so products you use regularly that are famous brands. How many are someone's name? No, I don't mean Wendy's or Burger King, as they're not real people. Sure, there are a few clothing designers marketing under their names, but they also create their products. You're a real estate agent, and you do not create any real estate, so your real estate branding shouldn't be about your name.
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