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4 VR Marketing Ideas for Real Estate Listings
Want to give your client an exquisite marketing experience? Consider virtual reality (VR) as your go-to solution. With the help of new VR technology, agents can now offer their clients an out-of-the-world experience while closing deals. Continue reading to learn more about four VR marketing ideas you can add to your marketing strategy. 1. Virtual Staging Virtual reality is becoming a popular staging tool for real estate professionals, and buyers enjoy it. With VR staging, prospective buyers can enjoy an immersive property tour, saving them the inconvenience of physically traveling to the listing. The chances of a client buying a property after having a tour are likely to increase if it ticks all the boxes they are looking for. 2. Guided Visits Managing short-term rental properties can be daunting, especially when there is high tenant turnover. That's why VR instructional guides for vacation rentals are the industry's hottest new trend. With VR, tenants can easily view a comprehensive tour of the property's amenities and have any concerns addressed in advance—not to mention the stunning immersive experience. 3. Property Showcases Your clients can visit properties virtually from any location using VR. This is helpful when clients can't reach the real estate site physically due to distance and other inconveniences. So, if your client can't make it to an appointment due to unforeseen circumstances, VR is your next best option to showcase the property. 4. Virtual Sales of Property Like every other transaction, real estate transactions can also be completed online. Now, with the help of virtual reality, potential clients can view a listing, get a guided tour, and eventually rent or buy a property. The use of VR to market real estate can be very appealing to potential buyers and investors. Virtual staging allows clients to imagine their dream homes and even make changes to them in the virtual world. This amazing touch leaves a lasting impression on clients, which is good for your brand image. Final Thoughts Virtual reality adds an immersive touch to online property viewing, and helps real estate professionals avoid canceled appointments that could have resulted in a sale. For success in your real estate business, ensure that you keep up with trends by using new technology to keep your clients coming back while attracting new clients. To view the original article, visit the Realtyna blog.
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Establishing Digital Expertise, Authority, and Trust (EAT)
Before the evolution of real estate websites, smartphone apps, and multimedia messaging services, agents and brokers were the keepers and gatekeepers of listing data. Today, Realtors use real estate websites to share this information, generate leads, and communicate other useful information about their local communities and the home buying and selling processes. But how do you beat the competition when it comes to a Google search? It turns out, the experience you offer your clients can be easily transferred to your digital marketing strategy. As cliché as it may sound, remember the acronym EAT any time you add new information or make updates to your website or social media messaging. EAT stands for Expertise, Authority, and Trust and strategy built out over time. Expertise Expertise is evaluated at the content-level. Google SEO rewards subject matter experts who write authentic, original content in their subject matter areas. You know the ins and outs of the real estate industry. Write about what you know. Authority Authority is reputation based. When people leave online reviews on sites like Google Business, G2, Capterra, you grow your authority. Authority can also be given in the form of inbound links from news stories and other high-authority sites within the same (or complementary) industry. Trust As in real life, trust is about legitimacy, transparency, and accuracy. Trusted sites are ones that strive to have up-to-date and accurate content, use SSL (secure) certificates, and provide contact information and disclosures when using affiliate links and cookies used for tracking user behavior. SEO The next step in the EAT strategy is to monitor your Google Analytics and Google Search Console accounts to monitor who is coming to your site, how long they are staying for, what they are reading, and how they are accessing the information (desktop, tablet, smartphone). You can review demographics such as age, gender, and location to better adjust your content and know what might be important to them. Match your content with the selling season and write ahead of time (so the information is there when the searching begins). And, of course, we recommend using a CRM to manage leads, keep-in-touch and stay organized to the needs and preferences of your customer base. To view the original article, visit the IXACT Contact blog.
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6 Lists All Agents Need to Succeed
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Tips for Marketing to First-Time Homebuyers
In this article, we will list tips for marketing to first-time homebuyers. If you are interested in learning more, keep reading! Know Your Target Audience The first and most important step in marketing to first-time homebuyers is to know their demographics. According to NAR, first-time homebuyers range between the ages of 30 to 34. That is why it's essential to understand your target audience better so that you can start marketing your listings to them accordingly. Next, keep track of your audience insights and learn more about them. For instance, how does your target audience get their information? Which social media platforms are they most active on? By knowing the media your target audience is consuming the most, you will better understand which platforms to reach them through. Be Active on Social Media Platforms Speaking of social media, a large number of first-time homebuyers are millennials, which means that they depend on social media for their everyday tasks. That is why it's important to be active on all social media platforms. Start advertising your listings through Facebook or Instagram ads, for instance. If you want to know more about How To Use Facebook Ads to Reach Your Target Audience in Real Estate, read our blog on it for more detailed information. Create a User-Friendly Website First-time homebuyers often search for listings online. By having an informative and user-friendly website, you're more likely to attract traffic. Start by picking your website theme. Ensure that your theme is unique, eye-catching, and best fitted for a real estate website. Then, start working on your content. Read our article on Web Content Ideas for Real Estate Agents for more information on what to include on your real estate website. The most important thing is always keeping your audience engaged with the latest listings and news on the real estate marketplace. By keeping track of your site visitors, you will better know what they like the most about your website and improve it. Take High-quality Photos and Create Virtual Tours Millennials often pay attention to the overall quality of photos. The photo should enhance the property that you are selling, so pay close attention to your photography. For a better view of the property, you can even use drones for HD photos and capture the whole layout of the property. Virtual tours are another great way to advertise your property to millennial homebuyers. Showcasing your property through 3D virtual tours can attract more leads while making it more convenient for your site visitors to view your listings without physically visiting a property. Make Use of Influencer Marketing Influencer marketing has become widely popular among real estate professionals. Influencers are people who have a large following on their social media platforms. They have direct reach to—and influence on—their local audience. You can set up a partnership with influencers who can market your listings to your preferred target audience. The best way to do that is by contacting influencers who share the same audience demographic as you. First, agree on what you want your influencer to do. A typical influencer often posts stories, pictures, and videos on their social media platforms. Provide your influencer with clear and well-prepared content for their use and let them know what exactly you want them to promote. Remember that communication is key. You are more likely to attract more leads for your listings by having a healthy relationship with your influencer. Offer Your Help and Assistance The last and final step is to ensure that you are always ready to offer help and assistance to your first-time home buyers and your clients in general. It can be quite a confusing process for clients who are new to the process. So be prepared to answer any questions regarding the home buying process. As a real estate agent, you must always be ready to offer assistance to your clients and prospects. To view the original article, visit the Realtyna blog.
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How Do You Make a Real Estate Video Go Viral?
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How Virtual Reality Is Changing the Way We Market Real Estate
Virtual reality (VR) has changed the game in the real estate world. It's expected to grow exponentially within the next five years, becoming the primary way we market real estate. The traditional form of home buying and rental shopping consists of figuring out finances, physically touring countless houses, making an offer, applying for mortgages, inspecting the house, getting an appraisal, asking for repairs, and a final walkthrough. On average it takes five to six months to find a house and many people don't have the time or energy for that. You can shorten the financial side and ease stress by encouraging your clients to get a mortgage pre-approval, but outside of finances, the most time-consuming aspect is viewing the homes. Seventy-two percent of recent homebuyers report feeling frustrated with their home purchase. In most cases, this is because of frustration with their real estate agent and the lengthy process. No one has found a way to make touring potential homes more efficient, until VR. Benefits VR Offers There are several benefits that VR offers, one of them being fewer costs allocated to the home buying process. Viewing properties is time-consuming and taxing, especially when you're constantly taking off work to travel to look at homes. It's recommended that buyers look at homes they're interested in two or three times to make sure it's a good fit. People often don't pay attention to details the first time they view a home, so it's important to give it a second look to find the things you may have missed. Having to schedule times with the agent and homebuyer to view the home can be just as frustrating. VR allows your client to interact with the property without physically having to be there. The self-guided tour is beneficial since you can visit the property at your own frequency and time. It also helps narrow down the search since you'll be able to cross off homes that don't appeal to you online. A VR home search can allow you to see houses back-to-back for easy comparison, and gives you the ability to show friends and family for added input. Immersive Experience Brands are already leveraging VR for a better customer experience. This will hopefully decrease frustration for home buyers while also accelerating the home search experience for all parties. VR allows you to virtually walk through an accurate depiction of the home since pictures can be deceptive and descriptions can be hard to go by. The virtual tour program will be able to measure out dimensions of the room, window placements, and a better overall layout. Virtual tours can also be used when your client is building a property. It gives a more accurate portrayal of what you'll get and will provide the ability to make necessary adjustments before the process begins. This allows your team to get a head start with interior design. It's a great tool to use when mapping out each room and determining how it will fit into your vision. Unlimited Customizations Companies like Amazon already use augmented reality to show how their furniture would look in your home. Staging furniture can influence the appeal of a home viewing. Many home buyers are drawn to homes that are set up nicely and cater to the style of the consumer. Using VR in this instance can help better visualize the home the way the consumer wants and improve the overall appearance and marketing of the property. One of the main components consumers look for when shopping around for a home is size. VR programs are able to showcase size and dimensions easily. The general walkthrough of the rooms will help the buyer decide if it's enough space for them. As stated prior, this would help narrow down the search instead of wasting precious time scheduling and viewing a tour in person. With VR becoming the new reality in real estate, it's time to consider your options and implement this new program into your practice. To view the original article, visit the WAV Group blog.
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11 Ways to Maximize Your Real Estate Listing Exposure
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Free Templates to Help you Create Social Media Market Updates
The media narrative during a changing market does little to instill confidence. Clickbaity headlines, based on national and regional statistics, speak to recession worries, a real estate bubble and even a real estate crash. However, if you take a step back and look closely at the data, it's clear there is much more of a story to tell. Real estate is local, and it always has been. This is why as a real estate pro, you should use your social platforms to cut through the confusion and deliver expert local advice. Facebook, Instagram, YouTube, and other media platforms are the perfect place to add your voice with local market insights to earn the trust of your followers. And to help on this sharing journey, RPR (Realtors Property Resource®) has the perfect solution: new housing market charts and graphs. This collection of data, metrics and statistics is incredibly helpful in explaining local market trends. What market type are we currently in? Is housing inventory picking up? What are the month-to-month inventory changes? Are home prices softening? These are all questions your prospects and clients have on their minds. Share Regular Market Updates to Cut Through the Confusion RPR reporting is not always perfectly suited for sharing on social media. For starters, there can be too much data to share on your feed at any one time. Consider picking one or two data points and adding some context around them. And to make sharing easier, we've created a bunch of new templates that will cut your design time in half, and still come off looking polished and professional. We've created these templates in Canva so you can easily apply your colors, fonts, and even images when needed, to have aesthetics that match your brand. The How-To: Creating and Sharing Market Updates Found in RPR's Neighborhood pages, the new Market Trends chart helps to tell the underlying story of any market starting with the type of market (Seller, Balanced or Buyer), inventory trends, list-to-sold price ratio, median days on market, and the median sold price. Moving over to the Housing tab, you'll get a granular view at what's driving your local market. Here you'll see the activity and trends are broken up by each key status: New Listings, Active Listings, New Pending Listings, Pending Listings, and Sold Listings. Rounding out this section, you can also dive into Month's Supply of Inventory, which allows you to view inventory trends throughout the years and make any needed comparisons. Each chart is interactive, too! When you click on a tab, the chart updates with the underlying data. Now that you understand the new datasets available to you, it's time to deliver this important information to your sphere. Check out this collection of market trends templates that will help you showcase the data you're sharing. Browse through and choose your favorites. They're all professionally designed, and you can grab them for free. Once you have selected a design, simply search the neighborhood you are reporting on. Now write down the current metrics you'll be covering. For example, let's share the Market Trends for Scottsdale AZ 85255. We can see the zip code 85255 has 2.14 Months of Inventory, which is up 20.9% month over month. Homes are selling slightly below list price at 99.3%, which is a decline of 2.5% since the previous month. And homes are taking around 18 days to sell, which is an increase of about 20% in the last month. And the Median Price of sold homes is hovering around $1,150,000. With these numbers in hand, now click on the Canva template you'll be editing and begin to enter your numbers. Also, take a moment to click on any colors and update the layout to match your brand. Once you've finished updating your template, click "Share" in the top right corner of Canva. Now choose "Download" and select your file type. For social media, PNG will work great. But remember you can explore different formats based on your goals. The Wrap Up Delivering market updates through social media is a great way to let homeowners and potential home buyers in your market know that you are a local real estate expert. Right now, consumers have lots of questions about the market and their home values. Posting these social media market trends helps to position you as the go-to source for up-to-date information. To view the original article, visit the RPR blog.
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How to Create a Newsletter Your Real Estate Clients Will Read
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Achieve Real Estate Brand Visibility with TikTok
Once upon a time, TikTok was just one social media platform, a music/dance driven media outlet seemingly oriented towards the demands of teenagers. But this has changed as word spread about the platform. According to Statista's research: 22.4 percent of people who use TikTok in the US are between the age of 20-29 21.7 percent 30-39 20.3 percent 40-49 11 percent 50+ And only 25 percent are between the ages 10-19 As you can see, there is a very big audience and potential pool of clients: both Gen Z and Millenials. So, why is TikTok such an interesting platform for real estate agents? A Dynamic Alternative to Pinterest? Pinterest is a popular choice for interior design inspiration and checking properties. That's why it's such a favorite pick for both agents and consumers. TikTok can be used the same way, but it offers a more dynamic approach to content. For inspiration, see: 7 Fresh TikTok Video Ideas from TikTok Influencers. The Real Estate Niche Is Pretty Big on TikTok TikTok is known to house many niches, including the real estate niche. People love watching properties being transformed, and they are always on the lookout for new interior design inspiration. That's why people love browsing property listings even if they aren't in the market for a home. And while this doesn't absolutely guarantee a lead flow, it still means a huge visibility across all age representations for your brand and for your client's property. Reuse Content You can repurpose your old content. Although your old videos might need a little tweaking, it's possible to turn, for example, a 30-minute video into a 15-second to 1-minute short TikTok video. You Can Go Viral TikTok has an incredible organic reach, and you can even go viral. Even with zero followers, you can reach thousands of views and bring organic awareness to your brand. Best Practices Here are some of the best practices for TikTok videos: Use a vertical aspect ratio of 9:16. Videos that have audio are performing better than those without. To view the original article, visit the Realtyna blog. Further Reading A TikTok Guide for Real Estate Agents Is TikTok a Viable Way to Sell Luxury Homes? TikTok: Video Makes the Real Estate Star
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Which Marketing System Is Right for You?
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Marketing 101 for Real Estate Agents
Do you have a pulse on the latest trends in marketing for real estate agents? Don't feel bad if your answer is "no." You already have a lot on your plate, and being an expert in marketing in addition to real estate may not be high on your priority list. That's ok! We'll give you a crash course in the basics so you can create a marketing plan and start generating leads in your sleep. There are three main areas to focus on: discoverability, repetition and positive social proof. We'll cover what each means and why it's important, as well as provide actionable takeaways based on our own firsthand experience in marketing for real estate agents. Discoverability What it is Discoverability is being easily found online. Yes, online. No one is looking through a phonebook anymore to locate an ad or phone number. Buyers and sellers are turning to Google to research agents and learn about their business. Specifically, they are looking for a Google business profile and your real estate website. If you haven't heard of a Google business profile, it's like a living resume that sits to the right of search results. It takes up major real estate on the page, and consumers have become used to looking through the profile—at photos, reviews and bio information—to learn more about businesses. Why it's important Do you really exist if you aren't on Google? We aren't joking! More than 90% of organic searches happen on Google. If someone has a few agents they are researching and can't find you on America's largest search engine, why bother looking for you elsewhere (and where else would they even look)? It's imperative to your business that you are easily discoverable on Google and that the information presented is accurate, up to date and plentiful so you leave no doubts in the minds of those researching you. What to do right now Claim, verify and create your Google business profile. This is one of those marketing tactics that won't just pay off now, but builds over time for tremendous benefits in the future. Our research shows that after just six months of regularly updating your profile (with new reviews, photos and content posts weekly), your appearance in search results can increase by as much as 22x! If you don't have even a basic real estate website, that should be the second action you take. A very good website will yield tremendous benefits. With good SEO, it will show up high in search results. Even without good SEO, you can link to it from your Google business profile. Repetition What it is In some ways, this is the opposite of discoverability because you are proactively getting in front of buyers and/or sellers on a regular basis. This is typically accomplished using always-on digital ads that target your farm area and a custom audience that includes leads, prospects and your sphere. You could also achieve repetition by continuously sending postcards to the same neighborhoods. Whichever tactics you choose, the key here is setting aside a budget that will allow you to advertise repeatedly so your brand stays top of mind for your target audience. Why it's important Do you notice specific brands following you around the internet or always appearing in your social media feed? You must strive to be one of these brands! Repetition improves memory. The next time someone from your audience is ready to start their real estate journey (or knows someone else who is), you'll come to mind immediately. What to do right now Get your digital marketing machine running. Determine a single platform to start. We recommend Facebook given its wide reach, highly engaged user base and advanced advertising capabilities. You can set your ads to run continuously and cap your budget at a daily max so you don't run out of money too soon (which can happen easily if you aren't experienced on this ad platform). Facebook has flexible click-through options, so you can collect lead information on a form or send clickers to a specific landing page, like an active listing. Positive Social Proof What it is Social proof is essentially validation from other people's experiences with the same product or service based on information they provide, such as through reviews or testimonials. Think about the last time you bought something from Amazon. If you haven't purchased that product before and don't recognize the seller, you may have scrolled to the reviews to see if other purchasers say the product is low or high quality. The overall trend of reviews—positive or negative—is social proof. Why it's important Positive social proof gives you credibility, while negative comments could go so far as slowing or even ruining your business. As an example, if someone wants to work with you, they will more than likely read reviews that others have left about you online. If they see a pattern of positive experiences, they will feel more confident in moving forward with working with you. If there is negative social proof, then you can say goodbye—93% of people admit that online reviews influence their decision. What to do right now No social proof can be just as damaging to your brand as negative social proof. If you don't have any reviews online, get started right away. This is made easier after following our first recommendation (claiming your Google business profile). You can then share your profile link with past clients, colleagues and friends who can give you five stars along with a written professional or character reference. Google is the most important location to build up reviews on, as there's a high likelihood that this will be the first destination for most buyers and sellers when they start their real estate research. To view the original article, visit the Homesnap blog.
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28 Topics to Theme Your Real Estate Newsletters
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4th of July Real Estate Marketing Ideas
It's that time of year again: Independence Day! Want to give your real estate marketing a little 4th of July flair? Here are, count 'em, four marketing ideas for the 4th: 1. Pop-by Gifts Pop by gifts are always appreciated, especially if it helps your farming area celebrate America's birthday. (Fun fact: America turns 246 this year!) Some thoughtful ideas can be mini-flags, fireworks (if they are legal in your state), and various other patriotic memorablila. Be sure to leave your business card and contact information along with the gifts. 2. Drive/Walk-by Celebrations This idea requires a bit of coordination with the agents in your offices and/or local businesses. Set up decorations outside of local businesses that can be seen from a passing car or on foot. This will also help you build relationships with other business owners, which can lead to referrals. In addition to that, it can help establish you as the local expert by promoting other local businesses. 3. Email Blasts Holidays are the perfect excuse to send out an email to your book of business. In order to convert any of your prospects into real estate clients, you need to maintain regular communication with them. If you are looking for an excuse to send out an email, then use the holidays as the reason to send out a quick marketing blast. This is a great way to remind people you haven't spoken to in a while that you are still in the business. 4. Social Media Maintaining your social media channels is crucial, especially in today's landscape where the majority of social interactions take place online instead of in person. Sharing celebrations going on in your city can identify you as the go-to agent for knowledge about the area you serve. What are local organizations doing to celebrate? Are there any special sales going on locally? Share this information with your audience to build trust with them this 4th of July. To view the original article, visit the Zurple blog.
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First Impressions Matter: A Strategic Approach to Brand Awareness
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9 Web Content Ideas for Real Estate Agents
If you are searching for content ideas for your real estate website or thinking of ways to spice up your blog, we've got you covered. In this article, we will list all the things you should include on your real estate website. Listings A professional real estate website includes IDX listings and a detailed description of your properties for sale. For example, include the number of bedrooms, the houses' interior and exterior appearance, and much more. Don't forget to add your contact information so that you can make it easy for your potential client to contact you. News Updates A good website should have a page dedicated to the latest trends and news in the real estate marketplace. If you want to attract more clients, post blogs about the latest news updates in the real estate market. Keep your audience engaged and up to date on all things real estate so that you can keep them coming back for more. Blog Posts Speaking of blogs, a significant aspect of having an informative website is dedicating time to your blog posts. You'll be surprised at how impactful blogging can be for your real estate business. Blogging helps you connect with your existing and prospective clients through written content. It also helps you build more trust with your clients and better your company's overall image. With a high-quality blog, you are on your way to increasing your website traffic and lead generation, as well as showcasing your expertise and knowledge. Home Tours and Guides Home tours have been immensely popular for years, but showcasing your home tour in an artificial 3D virtual environment will surely drive more traffic to your website. By using 3D virtual tours, your clients can have a unique experience while touring your property directly on your website. With the help of VR, a.k.a. virtual reality, your clients can easily take tours of your property in the comfort of their own homes, view everything at their speed and make adjustments based on their preferences. Clients can also take advantage of VR benefits by sampling ideas before committing to decisions. Client Reviews and Testimonials By posting your clients' reviews and testimonials, you provide your customers with information about your company. For example, what did your past customers like most about your services, or what you could have improved on? Testimonials give your clients a sense of comfort knowing that they are in trusted hands. So make sure that you include them to give your clients a better understanding of your work. Events It's always a good idea to include a page of upcoming events in your city. For instance, upcoming open houses, community events like festivals, or even city council meetings. You can also include videos and photos of these events for your audience to get a glimpse of what these events are like. Partnerships Another great addition to your real estate website is to dedicate a page to partners in your business. Share stories with your partners and dedicate a page to your shared work achievements. This shows that your company is willing to expand its horizons and form partnerships with those that share the same values. About Page The about page is an important addition to your real estate website. Why? Because it adds a hint of personality to your online presence. It gives your audience a peek into your personal life. Whether the website is personal or for your brokerage, it's always good to include an about page where your clients can get to know more about you and your real estate practice. A good website should include information about your business—the work you do and your expertise, how many years of experience you have in real estate, your core values and mission. Contact Page Last but not least, have a contact information page. We recommend that you have your phone number at the top of your home page so that your clients can easily reach you. Still, a separate page dedicated to your contact information is also very useful. Ensure that your contact page includes all the necessary information such as your email, phone number, location, etc. The more accessible it is for your clients to connect with you, the better the chances that they weill consider you as their primary choice. To view the original article, visit the Realtyna blog.
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One Simple Rule to Ensure Your Ads Don't Violate Fair Housing Laws
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Booming Marketing Trends in Real Estate
Real estate marketing is evolving at a rapid pace, and in such a competitive environment, real estate agents need to be at the forefront of cutting-edge trends to appeal to the needs of their evolving clientele. Hot markets, fluctuating demand, evolving technology, and new generations of homeowners all play a role in shaping the real estate market – and how agents approach it. Competition forces creativity The housing market has made global headlines with its scorching hot listings – but it has also shown how aggressive the space can be for Realtors to compete in, and is forcing them to get really creative with listings. Using this market as an example, some agents have started to offer a night out as a thank you to clients, a membership for a year at a local gym or fitness club, the free use of a drone for showing the property, complimentary staging – even going as far as slashing their commissions. While this isn't always displayed as a best practice, it just goes to show some of the extreme examples real estate sales professionals have to deal with in order to get new business in a very competitive arena. While some of these can serve as good value propositions, especially to the Millennial buyers who enjoy the perks, they can sometimes appear more as a cosmetic perk rather than reflecting the true value you offer as an agent. These four marketing trends are defining the real estate space – and agents should take note: The discovery process is digital Have you ever heard the mantra, "Content is King?" Content is at the heart of all marketing strategies as one of the most effective methods of getting more eyes to your website. It generates low-cost leads, organic traffic and helps qualify your prospects. If there isn't enough compelling content online that signifies why you stand out from the competition and what you offer – you'll be passed by in a few clicks. Facebook advertising is growing Real estate professionals are realizing the benefits of devoting a portion of their budget to Facebook Ads to run individualized ad campaigns targeting their specific segments. This approach is proving to be a powerful return on quality leads and conversions. Real estate professionals must master content marketing Generic content won't cut it nowadays – it has to be hyper-focused to tailor to the clients' specific needs. And with Google sharpening their algorithm every year, it places a very high emphasis on quality and useful content, and how to target it properly to address the needs of your audience. Ebooks, infographics, video series, webinars and blogs have become the Holy Grail in terms of effectively communicating your value and using them as pieces to help nurture prospects along. That goes back to the reason why a "one-size-fits-all" content solution won't work, because a twentysomething first-time homeowner isn't looking for content that relates more to an empty nester edging towards retirement – it has to be hyper-focused. More agents will turn to marketing automation Wise Realtors learned long ago that they can't manually contact every single lead consistently – but they knew they could rely on technology to do that for them. The fact of the matter is you can spend zero time transferring a new lead to your CRM and email marketing software and have them added to an ongoing lead drip system. Another misconception that many agents have is they believe that premium real estate marketing software will break the bank – which is not true at all. It's time to debunk this myth once and for all. To view the original article, visit the IXACT Contact blog.
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The Online App that Can Take Your Real Estate Marketing to the Next Level
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Real Estate Hashtags for 2022
Social media has evolved from a place where people socialize to where businesses conduct their daily operations. The realty world isn't left out either -- real estate businesses are now using social media to drive up property sales. The National Association of Realtors reports that 77% of real estate agents actively use social media. In comparison, 47% of Realtors say that social media brings the highest quality leads than other sources. The study also suggests that more than 90% of millennials start their home searches online. This means that social media is a gold mine for any real estate business. To ace the social media concept, you need to have a solid strategy to navigate the social media waters. A great way to get started is by using hashtags. What Are Hashtags? A hashtag is an extra phrase that you can add to your social media posts. A hashtag is usually written with a hash (#) symbol followed by any additional keyword that you want to add. This helps people track exciting and relevant topics. Hashtags give your posts more context and depth. They also make your posts visible to a broader audience. For example, if you post a photo of the sun setting, you can caption it as Sundown. #skybrilliance #sunsetlover, etc. Users who want to find images or posts about sunsets can type the hashtag into the search bar and find the post quickly. When using real estate hashtags, you need to make sure that you tag your posts appropriately so that whenever a potential client types the hashtag, they can find your posts easily. For instance, if you're sharing a photo of an apartment in Washington D.C., the hashtag can read #DCApartments. Any tenant searching online for an apartment in D.C. only needs to type in the hashtag #DCApartments, and they will find your listing. If you aren't sure of which keywords to use for your real estate post, you can refer to the following hashtags to help you out: #home #homesforsale #househunting #apartmenthunting #homesweethome #realestateagentforlife #sold #dreamhome #fixandflip #NYCApartments General Real Estate Hashtag Usage Rules Hashtags are not only applicable to Twitter and Instagram. Hashtagging your post on LinkedIn allows you to connect with other agents. In the same light, hashtagging your posts on Facebook makes you visible to prospective clients on Facebook Marketplace. However, there are limits to the number of hashtags you can use for every social media site. Overusing hashtags makes your post appear spammy to the platform's algorithm. For LinkedIn, you should stick to, at most, five relevant hashtags for every post. Twitter might have started the hashtags feature, but it also has a limit to the number of hashtags you can use. The platform allows users to post a maximum of 280 characters, up from its initial 140, including hashtags. Due to this limitation, you need to ensure your hashtags are relevant to your real estate business and properties. Ideally, you should stick to two hashtags per post. Facebook users don't actively use the hashtag feature. However, at least one hashtag can drive up maximum engagement for business posts on a site. If you want to go all out with as many real estate hashtags as you want, then Instagram is the place for you. This social media platform allows you to post up to 30 hashtags for every post. However, this doesn't mean you should go on a hashtag spree. If you're going to use all 30 hashtags for your post, make them relevant to the real estate business and the home you're selling. Interestingly, Instagram allows you to reverse search some of the hashtags to find prospective clients who are looking for properties. Things to Note 1. Don't Overuse Hashtags Overusing hashtags makes your post look spammy, and may result in low or no engagements. It also makes you look like an amateur who is new to social media. 2. Keep Up with Your Competitors Social media is an ever-evolving business and socializing tool. Every day, new and fruitful hashtags appear, which may be useful in driving engagement your way. Always monitor how your competitors use their hashtags. Keep a close eye on which hashtags they use and which ones receive a lot of user engagement, and implement the ideas you obtain to your advantage. 3. Be Specific General real estate hashtags are useful for driving user engagement. However, to appeal to and find more prospective clients, your hashtags should be specific and targeted. For instance, you can use location-centered hashtags, the home's pet policy and other features to help you appeal to a broader client base. In conclusion Hashtags are a powerful engagement tool when used appropriately. They help bring in more views to your real estate posts and ultimately close deals with prospective clients. Always try to use relevant hashtags to avoid getting spammed. To view the original article, visit the Wise Agent blog.
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How to Use Video Marketing to Advertise Your Listings
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3 Types of Online Search to Dominate for More Real Estate Leads
Did you know that there are three different types of online search that real estate leads use to find a Realtor? In this video, learn exactly what those three types of search are, why they're important, and how consumers use them to find agents. You'll also discover which steps to take to dominate those searches. Once you get a handle on the those types of searches, the leads will begin to roll in. Watch the video above to learn more!
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How to Successfully Market Yourself on Social Media
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Is Your Marketing Good Enough?
Marketing is often a challenge for real estate agents. It's notoriously difficult to be an impartial judge of your own marketing. That's true not only here in real estate, but in virtually all industries. It's a problem faced by companies of all sizes, from solo entrepreneurs to Fortune 50 enterprises. The crux of the matter is that marketing is subjective. You can develop a blog post, a video, or even ads that excite you, but have you stepped into the customer's shoes? Sometimes, even the best efforts can go awry. And that may lead to missing out on the value of a substantial part of your marketing budget. Luckily, digital marketing can make the whole matter much easier to deal with. There'll always be an element of "art" to marketing, but digital marketing is more scientific than ever. That's science in the literal sense: You make a prediction, test it, and gather data. There's more data available about the bottom-line impact of your marketing now than there has ever been before. That has two powerful effects on marketing strategy: You no longer have to "guess" what works, as you'll receive data within just a few days You can continuously improve your marketing by focusing on what has proven results Using Technology to Your Advantage in Real Estate Marketing Real estate changed more than virtually any other industry at the outset of the pandemic. Professionals from all across the nation had to work together to develop new ways of thinking about and doing their work. It was crucial to protect both their customers and themselves. At the same time, the way buyers and sellers approach transactions have also changed forever. It was once unthinkable for someone to buy a home without setting foot in it. Now, these transactions take place routinely, especially when someone is planning a big move from out of state. A fast-growing population of younger buyers and sellers means more people are managing their home search online. That has huge ramifications for your marketing. Many of the trends unleashed by the pandemic will never be reversed. Instead, agents and brokers will be expected to adapt and incorporate new technologies in new ways. Technology is a key driver of your marketing success since you can see its results almost right away. By comparison, ad placements and conventional local media often provide no insight into whether or not you're getting ROI. Let's look at some concrete ways you can boost your marketing results: Balance Open Houses with Virtual Tours - In the "before times," open houses had the potential to surface several qualified buyers for each event. Open houses are returning as an important part of your marketing mix, but virtual tours are sought by nearly every buyer. Also known as "3D walkthroughs," these tours typically use a panorama of photos to create a robust digital experience. Buyers thousands of miles away can now see a home up close. Capture Data from Listings, CRM, and Website - Each digital platform offers its own "analytics data" you can use to understand how people find you and what they do once they have. For example, the average amount of time people spend on a listing grants clues about which ones are most effective. By gathering and consulting your data regularly, you can be certain you're spending your marketing time and resources on the things that truly resonate. Automate Digital Marketing for Better Consistency - To be successful, digital marketing needs to be consistent. Yet, manually setting up and managing an email marketing list, your social media feed, and more can take hours. Reliable, AI-driven solutions, including DeltaNET®6, can make the process easier. For instance, hands-free social media updates can be issued to your feed several times a day based on changes in listings. Keep Your Real Estate Website Up to Date - Your real estate website is a powerful "digital-first impression" where most of your future customers meet you. Before they reach out, they're likely to check out everything on your site, so make it worthwhile. That means helpful, informative content that empowers them to solve problems and resolve questions. In today's smartphone-driven culture, it also means a responsive layout that's great for mobile users. Create a Seamless "First Contact" Experience - Once you've signed an agreement with a customer, it's crucial to set the right boundaries. No answering calls at two in the morning! If a website visitor reaches out, however, seconds count. You have the best odds of getting a new customer if you respond within five minutes. Make sure it's easy to contact you, providing options for phone, email, social media, and even texting for real estate. RE Technology readers can try DeltaNET®6 free for 30 days. To view the original article, visit the Delta Media Group blog.
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Easy and Effective Real Estate Branding Ideas
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Are Targeted Ads Your Business Blind Spot?
Are you missing out on a powerful way to generate leads from social media? Targeted advertising isn't a replacement for all of your other social media activities. It's in its own category, and when done right, it can be a convenient, low-cost tool for generating fresh leads to stock your pipeline. If targeted advertising has been your business blind spot, now is the perfect time to change that. Even if you've never run a targeted ad campaign yourself, you've definitely experienced these ads during your own time online. You search for something that you're interested in purchasing, check out some content, and suddenly you're seeing ads for that product or something similar during all of your travels online. Targeted ads are designed to reach a specific audience — ideally people who are already interested in what you have to offer. Before You Advertise, Make Sure Your Branding and Website Are Ready We'll get into more specific targeted advertising strategies shortly, but there are a few things that you'll want to have prepared before you get started. First, make sure that your branding is consistent. Things like color schemes, logos, missions, values, and even fonts can help your brand stand out from the competition when you advertise. Next, you'll want to make sure that your real estate website looks appealing, functions well on any device, has great content, and offers all of the features that your audience needs. In many cases, your targeted ads will be leading prospects directly to your website, and you want to give them every reason to stick around once they arrive. Know Your Audience Like the name suggests, targeted ads are all about reaching a specific audience. So who are you trying to reach? Running a targeted ad campaign for an audience of luxury real estate buyers will naturally be different than running one for first-time homebuyers who are new to real estate. The same goes for whether you're trying to generate buyer or seller leads. Due to fair housing laws, it's important to note that ads can't be targeted based on certain factors like race, gender, or class. Think about your target audience, what they like to do, what their interests are, and what might motivate them to buy or sell a home. Planning Your Targeted Ad Campaign Once you've got your branding, website, social pages, and audience analysis in order, you'll be ready to start planning your first campaign. Here are some of the key steps you'll take while planning your campaign: Campaign Objective, Ad Settings, and Contact Method First, you'll set up your campaign objective, which will usually be lead generation. You'll also choose your ad settings, where you'll click on "special ad categories" and "housing" in order to adhere to fair housing laws. You will also choose your contact method, either through a lead capture form, automated chat, or phone call. Setting Your Budget Facebook ads are priced through a bidding process, which allows you to set the maximum price you're willing to pay to reach a specific audience. You can set your max daily bid based on a variety of factors for each ad, and sometimes it will take some experimenting to find the right price per lead. Audience and Ad Placements Next, you'll be choosing how you'll target your audience and how your ads will be placed. You can choose to display your ad on Facebook, Instagram, or both platforms. You can choose to place your ads manually or use automated placing to put them in the best places to achieve your campaign goals. Creating Your Ad All of the branding factors that we mentioned so far will usually play a part in creating your ads. Some of the most popular ad types include just listed, branded ads, home valuations, and open houses. There are many effective types of ad campaigns, so experiment to see what works best for reaching your audience. Analyzing Results One of the great things about placing targeted ads through Facebook or Instagram is that you get plenty of analytics to help you discover what works best. Make sure that you're tracking the success of your campaigns in order to maximize your ROI. Take Advantage of Targeted Advertising Tools to Make Life Easier You could take the time to handle every last detail of targeted advertising yourself... or you could use a seamless, easy-to-use platform that allows you to set up campaigns in a few clicks. With Ad Wizard™, you can take the guesswork out of targeted advertising and manage ads with a dependable, consistent process. Ad Wizard™ is one of many tools available in DeltaNET®6 to help you market your business, manage leads, and maintain great relationships with your clients. RE Technology readers can try DeltaNET®6 free for 30 days. To view the original article, visit the Delta Media Group blog.
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How to Use Digital Flyers to Market Your Real Estate Business
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Where Most Leads Come From -- and How You Can Cover Your Bases
Are you covering all of your bases with real estate lead generation? With so many different ways to generate leads, it can be easy to overlook some of the valuable, reliable tools that can help keep your pipeline stocked to the brim. Diversifying your strategy can help you reach a wider pool of potential clients and give you the confidence that you're leaving no stone unturned when it comes to generating leads. That's why it's so important to understand where most leads come from and how you can ensure that you're maximizing your lead generation opportunities. Start with Your Real Estate Website Your real estate website should be one of your best sources for leads online, but simply setting up a website isn't enough to guarantee success. For your website to become a lead-generation machine, it needs to provide a seamless experience with the right features and design elements. This is important both for attracting prospects to your website in the first place and turning them into qualified leads once they arrive. IDX Listing Integration - Many of the prospects who visit your website will be coming to look at listings first and foremost, so it's important to make that process as easy as possible for them. IDX listing integration makes it simple for prospects to search for homes in your markets, and those listings will be a key source of leads. Search Engine Optimization (SEO) - While SEO doesn't generate leads directly like some of the other items on our list, it's a critical factor in attracting traffic to your real estate website. Over time, SEO helps you achieve a higher search engine ranking, which leads directly to more traffic. And more traffic to your website ultimately means more leads. Real Estate Content - The content on your real estate website helps you build trust, establish your real estate expertise, and show prospects how you can help them achieve their goals. Whether it's in the form of video content, blog posts, or both, your content helps convince prospects to take the next step. Social Proof - Social proof in the form of reviews and testimonials is one of the key factors in the decision-making process of modern real estate prospects. Integrating social proof throughout key areas of your website is a must for maximizing your lead generation. Lead Capture Forms - Once a prospect has spent some time on your website and seen what you have to offer, the goal is to have them fill out a lead capture form. This is where they'll provide contact information, outline their real estate needs, and take the first key step toward becoming a client. Social Media Marketing and Relationship Building The biggest social media platforms continue to rank among the best sources of leads online, so it likely comes as no surprise that social media marketing is so popular in real estate. Whether you're showcasing listings on Instagram, building relationships on Facebook, or sharing your best video content on TikTok, building your social presence is a must for generating leads in 2022. Referrals and Your Personal/Professional Networks The most highly qualified leads often come from referrals, and referrals are still one of the most dependable sources of leads for your real estate business. For individual agents, those referrals can often come from your personal and professional networks, in addition to your current clients. Building and maintaining great relationships still goes a long way toward generating leads, no matter who you're trying to reach. Virtual Tours and Open Houses More than ever, buyers are choosing to tour homes from the comfort of their current location with the help of virtual open houses and showings. Just like their in-person counterparts, these tools are key sources of leads — and not just for buyers! When sellers see that you're promoting listings with the best modern tech, they'll be more likely to choose you as well. Social Media and Search Engine Advertising Building your social media presence and boosting the SEO on your real estate website are both well worth the effort. However, it also takes time to see results. Paid advertising on social media and search engines provides more immediate results as a source of leads. Paid advertising is great for boosting visibility while building up your online presence and for supplementing your other lead-generation efforts. Covering Your Bases for Lead Generation in 2022 Whether you're interested in opening new avenues of lead generation or optimizing your existing strategy, achieving your goals is so much easier when you have the right tools for the job. With the DeltaNET®6 all-in-one real estate solution, all of the tools, tech, and resources you need to generate leads are always at your fingertips. RE Technology readers can try DeltaNET®6 free for 30 days. To view the original article, visit the Delta Media Group blog.
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New HomeJab Study Reveals 'Blue vs. Red' State Agent Marketing Spend
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Landing Pages: Your Secret Lead Conversion Weapon
In today's hyper-digital world, agents need a winning online presence to sustain a successful real estate business. The best IDX websites are user-friendly, attractive, and filled with fresh listings. But agents that want to take their websites to the next level to supercharge lead generation need to be leveraging custom landing pages. A landing page is a standalone page on your website. Think about your "About Us" page or each one of your online listings. Landing Pages Are Super Powerful Lead Generation Tools Besides giving your website more pages — which boosts your SEO performance since you're generating more searchable content — custom landing pages roll out the red carpet for leads. Landing pages allow for a more personalized experience when people visit your website. Landing pages offer something valuable to your website visitors in exchange for contact information. Creating landing pages gives agents the opportunity to include more contact forms and CTAs. While you're introducing a neighborhood that you service or highlight listings that are coming soon, you can prompt leads to submit their contact information to convert more online traffic into leads. 15 Examples of Landing Pages to Add to Your Site Home Valuation Page Neighborhood Guides Local Market Report First-Time Homebuyer Course (or eBook!) "Coming Soon" Listings Home Improvement Guides for Sellers Contact Information for Municipal Service Providers Credit Repair Program Seller Lead-Specific Page Encyclopedia of Real Estate Terms Blog Contact Client Reviews Buyer/Seller FAQ Agent Career Highlights Mortgage Information Guide Get creative with your selection of landing pages. This is your opportunity to directly speak with potential leads and show them why you should be their agent. Think about creative landing pages and content ideas that out-do what competing websites have to offer. More Landing Pages Means More Conversion Companies that create 30 or more landing pages get seven times more leads than those that use fewer than 10. #ProTip: Using videos on landing pages can improve conversion by 86%. When building your landing pages, include high-quality video content to accompany your text. These can be a visuals-only neighborhood tour or an agent-guided tour of the area. When sharing basic real estate advice and tips, agents can use video to introduce themselves to their clients. Recording short videos where you introduce yourself and discuss the topic of the landing page further can be a great way to create and share new content. You can also use these videos for your social media, blog, and email marketing campaigns. Landing Pages Are the Bridge Between Site Visitors and Leads A landing page is the final stop before a site visitor becomes a lead. With your robust marketing campaign, you're casting your net across a variety of channels — such as digital advertising, social media content, webinars, and billboards. You need those marketing efforts to drive lead traffic to a "landing spot," where you can get their contact information and make a superb first impression. [Source: Unbounce] How to Get Leads to Take the Leap: A Simple and Customized Experience When you finally drive leads to your landing page, how do you get them to engage with your page and ultimately submit their contact information? Here's a Marketing 101 Crash Course: The consumer holds the power. They can leave your site, or they can provide their name and email. Being able to accommodate consumer demands is critical for activating the power of your landing pages. In today's market where instant gratification wins, your site visitors want your website to exceed their expectations. Internet users are used to targeted ads, gorgeous landing pages, and interactive apps. It's your job as an agent to meet those demands and build a seamless, enjoyable experience. This is what will allow you to stay competitive with the "Zillows" in the industry. Providing a simple and customized experience is the key to getting leads to follow your calls-to-action and submit their contact information, consenting to open communications with you. When you're building your landing pages and expanding your digital presence, ask yourself the following questions: Am I delivering a simple and customized experience? Is my site providing value beyond my competitors? Does my site invite visitors to browse more landing pages? Happy Website Building! To view the original article, visit the BoomTown blog.
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[Podcast] Decoding Real Estate: Clarify Your Marketing Message With Kristin Spiotto
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Friday Freebie: 5-Step Strategy Guide to Capturing and Converting Online Leads
There are plenty of warm real estate leads out there, both buyers and sellers. You just need to know how to find them--and how to keep them! Fortunately, we've got a strategy road map to help you do just that. In this week's Friday Freebie, we're highlighting a free guide to capturing and converting online leads in just five steps. Read on to find out how to download your free copy. Free copy of How to Capture Online Real Estate Leads and Convert Them into Clients, courtesy of Zurple Getting and turning leads into clients doesn't have to be a complicated process—and it doesn't have to be complicated to get started, either. In fact, you can get your marketing strategy up and running in just five steps, according to this free guide from Zurple. Download it now to learn: The rules of effective online real estate lead generation How to define your target audience (with a worksheet to help!) How to set up your lead gen tools The role of content in lead generation Strategies for capturing and converting leads And more! Claim your free copy of How to Capture Online Real Estate Leads and Convert Them into Clients now!
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Why Content is the Holy Grail of Your Marketing Strategy
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TikTok: Video Makes the Real Estate Star
TikTok became a rising star in social media at the start of 2020, and it has been going strong ever since. With more than a billion active users, it has quickly become one of the most popular social media platforms in the world, and creative real estate teams have found many interesting ways to integrate TikTok into their social media marketing. If you're new to TikTok, consider this your introduction to the platform and your guide for how to get started. Introducing TikTok, the Newest Social Media Sensation Before we dive into the details of how to use it, we need to answer one important question: What is TikTok, exactly? In short, TikTok is a social video-sharing platform focused on short-form content, which allows you to create, edit, and share quick video clips. Originally the platform allowed you to post videos up to 15 seconds in length, but the limit has since increased to three minutes. TikTok was first established worldwide in 2018 and surpassed two billion downloads for the first time in late 2020. Today, it ranks behind only Facebook, Instagram, and YouTube in terms of active users for social media platforms. The fact that TikTok videos are short, to the point, and easy to share has made the platform especially popular among younger users. So if you're trying to do more to reach Gen Z and Millennial clients with your real estate brand, TikTok is an excellent place to be seen. While mastering TikTok takes time, its popularity also comes from how relatively easy it is to get started. You can quickly shoot videos on your phone, use editing features within the app to customize your video, and post it to the world. Video content is already such a great fit for real estate marketing, so TikTok is a natural place to invest some of your social media efforts. Want to Build an Audience? Start with Consistency While TikTok hasn't been "figured out" to the same extent as Facebook or Instagram, we do know some things about how the platform's algorithm works. For example, one of the most critical factors in growing your audience is posting content consistently. Like with many social media platforms, it's helpful to create a posting schedule. This might mean posting a video every day or posting a few times a week. Whatever schedule you establish, try your best to stick with it. Consistency doesn't mean overnight success, but it's a big key to growing your audience over time. Keep It Short and Sweet While the video length limit was expanded from 15 seconds to three minutes, the most popular TikTok content is still short, sweet, and to the point. The length of each piece of content that you post will naturally still depend on the topic. For complex topics, a longer video may be more fitting. But for most content, shorter is better. There are a few reasons why shorter videos tend to be more popular. First, TikTok started as a platform for sharing concise videos, and that's how many users still see it. But there's also the simple fact that your audience is more likely to watch a short video to the end and engage with the content. As you make more videos, your analytics will tell you more about which lengths work best for your audience. Be Authentic and Show Some Personality Whether you're browsing TikTok or watching a commercial about the platform, it quickly becomes clear that TikTok is all about self-expression. That means celebrating the authentic version of who you are, and many of the most popular TikTok accounts do just that. Put another way, it's hard to succeed on TikTok by pretending to be someone you're not. So, don't be afraid to show some personality, give people a peek behind the curtain at what life is like as a real estate agent, and be authentic with your audience. Make Complex Content Relatable Educational content is quite popular on TikTok, but users aren't necessarily looking for long, complex content that overwhelms with detail. The most popular real estate TikTok accounts tend to break down those complex ideas to make them as relatable as possible for their audience. YouTube might be the place for a 15-minute deep dive on a real estate topic, while TikTok is the place where you take the same idea, break it down to the essential concepts, and explain it in a quick, accessible way. While the shorter length of TikTok videos makes things easier in some ways, it can be challenging at first to break down big ideas into relatable concepts. Practice, check out what other agents are doing on TikTok, and experiment to see what types of videos work best for you. Experiment with Themes and Series to Keep Your Audience Coming Back No matter how well you break down a topic, some big ideas just won't quite fit within the 3-minute limit for TikTok videos. And that's okay! Creating a series of short, relatable videos about the same topic can be a great way to educate your audience and keep them returning to your account to check for fresh content. Themed posts are another powerful way to grow your audience while making it easier to stick to your posting schedule. For example, you could post advice for buyers on one day, home improvement posts on another, highlights of local attractions on another, and fun, personality-driven videos to cap off the week. The possibilities for themes are nearly endless, so it's well worth experimenting with and researching themed post ideas for real estate. Use Relevant Hashtags to Help Interested People Find Your Videos Now that you have some ideas for how to make great TikTok content, we'll close with a topic that will be familiar to any agent who's dipped their toes into social media marketing. Like with most social platforms, TikTok is big on hashtags. By tagging your posts with relevant hashtags, you can reach people looking for content related to those hashtags. Relevant is the key word there because you're trying to connect with people interested in real estate content. Using popular hashtags that aren't related to the actual post may provide an initial, artificial traffic bump but won't result in people sticking around to see what you have to say. The Bottom Line for TikTok Success One of the biggest themes of our TikTok advice is that it's crucial to experiment and find out what works for your brand. This is because TikTok is still a relatively new platform, but also because authenticity and self-expression are such integral elements of TikTok success. Of course, the agents who have already found success on TikTok are also excellent sources of ideas. Don't be afraid to check out their content, discover what works for them, and adapt the best ideas to fit your needs. By carving out a TikTok niche, you can ride the wave of the most popular new social platform in years while building connections with the Gen Z and Millenial audiences that are quickly becoming the largest demographics in real estate. To view past Real Estate Marketing and Technology articles and read more from the February 2022 issue, click here. Get a free, 30-day trial of DeltaNET 6 here. To view the original article, visit the Delta Media Group blog.
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What Channel Fits Your Real Estate Marketing Objectives?
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St. Patrick's Day Marketing Ideas for Real Estate Agents
With Valentines Day in the past, we now have a few more weeks to drive interest in your real estate business through St. Patrick's Day. Holidays are a great excuse to market to your sphere of influence. You should always be communicating with them year round—who knows when one of those prospects can turn into a lead or a referral? Here are six real estate themed St. Patrick's Day marketing ideas to try this year: 1. St. Patty's Themed Pop-by Gift If you know your client's love language, and they happen to prefer appreciation through gift giving, then why not stop by and give them a St. Patrick's Day gift basket? Fill it with green items. You can stock up on inexpensive goodies at Target or a Dollar Tree. Don't forget to leave a handwritten note and your business card! 2. Send Snail Mail If it's too out of your way to drop a gift at their doorstep, you can also always send something through the US Postal Service. You can buy these glasses from Amazon, and send them in a bubble mailer. 3. Host an Event Client appreciation events are always a good excuse to get your past clients together in one room for some face time. Being a likable real estate agent that keeps in touch with their sphere is an important aspect of maintaining a business that will generate referrals and refill your pipeline of leads. 4. Blog on Local Events If you don't want to host an event yourself, you can write a blog on local events. If you use SEO best practices, you can rank your blog locally on Google. This means next St. Patrick's Day when people are searching for events in your area, then they'll be taken to your website for more information. It is also an excuse to share a few posts tagging local businesses that are hosting these events. 5. Share St. Patrick's Day Trivia on Social Media Posts that start off with the words "DID YOU KNOW" can pique a user's interest into reading the rest of the content. Even though it is not about real estate, this will get your followers engaged and likely to like, share, or comment on your posts—thus expanding your social reach. 6. Send a Digital Post Card Last but not least, you can also slide into their email inbox with a St. Patrick's Day digital postcard that has been branded to your real estate business. You can click this link to download a set of e-cards. They can also be used in text messages and Facebook pages. To view the original article, visit the Zurple blog.
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10 Ways to Streamline Your Marketing for Better ROI
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Friday Freebie: 5 Lead Generation Optimization Checklists for 2022
What's the key to a successful lead generation strategy? If you said "consistency," you're on the right track. But it's hard to be consistent if you don't have a road map already in place. Cue this week's Friday Freebie. We're highlighting a free set of five checklists that will help you optimize your lead generation strategy and keep you on the path to consistency. Read on to learn how to become a lean, mean, lead-generating machine. Download 5 Real Estate Lead Generation Optimization Checklists for 2022, courtesy of Zurple Nothing makes life easier than having a plan in place. When it comes to lead generation, you need to know where to market yourself and how, how to qualify leads, how to nurture leads, and more. That may seem like a lot, but in this free packet of lead generation checklists, you'll learn how to streamline multiple aspects of your lead generation strategy. You can use the checklists yourself or share them with an assistant or marketing support personnel. Your free download includes: Lead generation checklist New lead qualification checklist Website SEO checklist Email/CRM checklist Real estate content checklist Make your 2022 lead gen strategy the best it can be. Download 5 Real Estate Lead Generation Optimization Checklists for 2022 now!
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Real Estate Agent Marketing Must-haves for 2022
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4 Real Estate Emails that Convert Like Crazy (+Templates!)
In 2021: 122.3 billion spam emails were sent each day. Nearly 85% of all emails sent were spam. 36% of them were advertisements. Considering this, how do the emails that you send out to your leads look? Are you sending out content that provides value and sparks meaningful conversation with your sphere? Or, are your CRM contacts scrolling past them and clicking "delete" without a second thought? The key to successful email campaigns is to share relevant content in an attractive format. These email templates are perfect for catching your audience's attention and prompting them to actually click your links and follow your call-to-action. 1. Introducing Yourself and Your Brand When leads provide you with their contact information and have "signed up" for correspondences with you, the first email should lightly introduce you and your brand. Aim for a concise and organized introduction. Think of this like an e-handshake or digital elevator pitch. The best tone for a Welcome Email is: Casual Helpful Respectful Friendly Knowledgeable Sample Introduction Email: Hi [Name], Thank you for signing up for my email list! This is the best way to receive the latest information regarding listings in your area. We're constantly working with new listings, so you'll be the first to know about fresh opportunities hitting the market. Over the past [X] years, I have helped buyers find their new homes and worked with sellers as they're taking the next steps. As a local myself, I fully understand the unique challenges that buyers and sellers may face in this market — and have cultivated winning strategies to overcome them. Here are a few resources to help answer any questions you may have about buying/selling. # Essential Tips for Buyers in [Year]How to Prepare Your Home Buying Budget# Tips for Choosing the Right Mortgage Have a lovely day, [Your Name] [Your Phone Number] 2. The "I'm Here to Help" Reminder After you've introduced yourself through the Welcome Email, follow up within one week with another email to initiate preliminary steps that build toward a successful conversion. Use this email to stay relevant with your client base and prompt leads to start a conversation about their transaction with you. You want readers to walk away knowing that you are: Available Strategic Dedicated Understanding Creative Sample "I'm Here to Help" Email: Hi [Name], How has your home search been going so far? I hope that you have had time to review the new listings that I've sent to you that match the preferences I have on file. As you continue your search, I'm here to help you — whether it's by providing advice, discussing financing options, or determining what you are looking for in a listing. You can always reach me at (###) ###-####, via email at [email protected], or come by my office! Looking forward to hearing from you, [Your Name] [Your Phone Number]  3. Sharing Client Success Stories When you close on a deal that resembles the needs of your leads, share the information with them. Sending emails with client success stories can get your leads excited about working with you and show them the perks of choosing you as an agent. By sending this email, you want leads to understand that: Client wins are measures of your success. You're interested in their wellbeing, not just the commission split. Sample "Client Success Story" Email: Hi [Name], I hope you're well! I thought of you because I just finalized a transaction that resembled your real estate needs and goals. [Insert client testimonial here] You can click here to read more about the experience that my client had, including the challenges they faced and strategies we used to overcome and ultimately succeed. I hope this story empowers you and gets you excited to pursue your real estate deal. If you'd like to speak more about your specific situation or any updates to your needs as a buyer/seller, I'm ready to talk at any time. Best, [Your Name] [Your Phone Number] Pro Tip: Make sure that you're sending buyer's stories to buyer leads, and seller stories to seller leads. 4. Delivering Creative Content Sharing valuable information is a clickbait way to engage leads. This is your chance to show that you're an expert at the local real estate market, and push leads to your website to access more content! 10 Ideas for Content to Share with Leads: Local Market Updates Small Business Shoutouts Average Days on Market Breakdown Seller Market Versus Buyer Market Explanation Guide for Buying/Selling a Home in the Current Market Local Events Calendar Guide for Seller Renovations New Development Updates Fixer-Upper Average Costs Turning Your Home into the Ultimate Investment If you're working with an email drip campaign, you can save time by planning in advance and access customizable templates. To view the original article, visit the BoomTown blog.
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How to Use Google My Business to Boost Local Awareness
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An Agent's 2022 Marketing Guide (Free Download)
Planning your 2022 goals and overarching marketing strategy can feel like daunting work, but it's a crucial part of running a successful real estate business. Every year, we encourage the brokers, agents and teams with whom we work to set aside a block of time to focus on defining their "why" for the coming year, and then developing an actionable plan to crush goals, establish good habits, and focus on what's truly important to grow professionally (and personally). The last few years have been a struggle for many, and have forever changed the landscape of how we do business. A strong online presence has become more valuable than ever before, but it's easy to get lost in the latest "gadgets" and lose focus of why we spend time marketing our business in the first place. At its most basic, the purpose of marketing is to reach your target audience and communicate the benefits of your product or service in order to acquire, nurture and grow your customer base. Yet time and time again, we see professionals creating online content that does anything BUT that and then become frustrated with the lack of response, engagement and growth. So, the marketing minds at Elm Street have created a quick, down-n-dirty 2022 Marketing Guide to help real estate professionals focus on what's truly important with their marketing initiatives. [ DOWNLOAD GUIDE NOW ] In this guide, real estate professionals can expect ACTIONABLE items around such topics as: IDX websites Improving SEO (Search Engine Optimization) Emails (with a focus on automation and tracking the important stuff) Blogging and creating good content Video (don't be scared—the camera loves you being yourself!) Pay-per-click advertising In-person marketing (making the most of the moment) Inviting referrals (people love you—leverage that!) And more! [ DOWNLOAD GUIDE NOW ] Use this guide as a baseline check to make sure that you have the foundational elements in place to kickstart your 2022 marketing—and then build upon it! Remember, your audience is spending a lot of time online (more than ever before), and making sure that you are creating meaningful, relevant conversations across your marketing channels is a MUST. Here are a few other quick resources for you if you are looking for help with your online marketing: MORE Free Marketing Guides Check out all of the free guides that are available from Elm Street to dig deep into the topics you need help with the most. Receive Daily Marketing Tips Direct to Your Inbox Start your day with a dose of inspiration. Subscribe for your free tips today! Schedule a 15-minute Online Marketing Review Tap into the success coaches at Elm Street to look at what you are doing well, what needs improvement, and how we can help.
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How to Become a Neighborhood Expert
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7 Advanced Strategies to Turbocharge Your Real Estate Business
When it comes to advice on how to grow your real estate business, there's no shortage of suggested strategies and how-tos out there. The problem? A lot of it can be pretty basic. If you've been in real estate for a while, do you really need someone to tell you to "know your target market" or "work on perfecting your sales script"? Of course not. If you're successful, you've had that down for years now. That kind of advice cluttering the internet is more suitable for an agent just starting out. Instead, in this blog, we'll focus on some more advanced strategies for growing your real estate business in the coming year that might not be so obvious—and can give you an extra edge in winning clients and dominating your sphere in 2022. 1. Audit your brand for consistency across digital channels Look, the reality of today's real estate landscape is that word-of-mouth just isn't as important as it used to be. Yes, clients still recommend agents they like to friends and relatives, but now, when search engines like Google make researching on your own so easy, homebuyers and sellers are turning online to vet real estate agents—even if they've received a recommendation from a trusted party. It's not just in real estate either; it's happening in every industry: How often do you Google a restaurant before ordering dinner, even if your colleague swore by it? So, you must ask yourself: what happens if a prospect searches for you? Are you presenting yourself as a trustable, professional agent across all corners of the web? Or does your Facebook profile offer a completely different picture of your competency than your Google business profile? Do you even have a Google business profile? The simple truth is this: Clients have no shortage of real estate agents available to them, so any sort of discrepancy online is only going to give them pause in hiring you. So, why give them an opportunity? Make sure prospects can find you on various platforms; your reviews are consistent from review site to site; your contact information is consistent across profiles; and you're conveying a sense of professionalism at every turn. 2. Invest in the power of content marketing You're probably no stranger to the idea of content marketing, but maybe you don't know how important it is, or maybe you didn't think it was as applicable to the real estate industry as it is in others. But it is, and we'll explain why: As we established, Google is really important for real estate agents in finding clients, as prospects regularly use the search engine to research who they hire. But how do you make sure you appear high enough on a Google results page to make sure these clients see and choose you? Well, Google puts a heavy emphasis on responsiveness—that is businesses who appear active and engaged, not those that throw up a website and passively hope leads find them. And, as you've probably guessed, one of the best ways to demonstrate responsiveness is by the regular posting of worthwhile content. That means listing photos, market research, your thoughts and analysis, etc. So, make sure you're regularly posting content across channels. Pro Tip: Don't forget Google as a channel for your content distribution. While it may not be as obvious as your website, blog or Facebook profile, Google places an incredible amount of value on responsiveness on its platform when it comes to rankings. Makes sense, right? Regularly use Google's products, and Google will shuffle you up the rankings. 3. Modernize your website with prospect-friendly digital tools In the wake of Covid-19, more and more prospects are looking for digitally adept agents—ones that can help them market their property online or host virtual tours and walkthroughs. Even when the pandemic is over, it's likely to stay the reality; innovation rarely goes backward. So, take a good, hard look at your website. Does it convey that you're a modern, up-on-their-tech agent? Or does it look like your nephew hastily threw it together 10 years ago? It goes back to our first tip: conveying a sense of professionalism and expertise wherever a prospect may discover you. But modern isn't just limited to aesthetics. Today, you're much more likely to entice a prospect online if you can offer something for free. It's just the way the world works—after all, you're getting free advice in exchange for visiting this blog. The best agent websites have some sort of give and take. You can offer a free market analysis or home valuation in exchange for a client's email address or phone number. They're much more likely to connect with you if you give them something to make it worth their while. 4. Prioritize reputation management by soliciting and maintaining reviews Yes, reviews are important for your reputation. But that's not what this tip is about. Did you know that the more positive reviews you have, the more likely you are to appear in search rankings? At Homesnap, we looked at the profiles of thousands of agents across the country to try to correlate the number and overall rating of reviews against an agent's search rankings on Google. You can read the full report here on getting more positive reviews here, but here's what we found: Agents with an average review rating of 4.0 or better on Google appear in 350% more Google searches than agents with an average review rating of 0-3. Agents with a 4.0 average review rating on Google received 300% more actions (calls, texts, website views, and direction requests) than those with a review rating of 0-3. The more reviews an agent has, the better they perform in search, views, and actions. The only problem? The impact of positive reviews tends to diminish over time—after about 90 days or so. So, make sure you're always encouraging new positive reviews from clients, friends, family, as well as responding to negative reviews politely and respectfully. 5. Use social media to nurture long-term prospects A lot of real estate agents turn to social media for lead generation, and when they don't find high-intent buyers or sellers after running their first few ads, they're disillusioned with the results. Many (mistakenly) believe social media doesn't work for them. But the simple truth is, it does—if you're patient. Many would-be homebuyers and sellers are at the onset of their real estate journey, poking around on an agent's social media profiles and ads in anticipation of the day they'll be ready to transact. If you pull the ripcord too early and ignore anyone who isn't ready to buy or sell in the next 30 days, you're going to miss valuable opportunities to attract new clients at a later date. Instead, you should consider social media a long-term volume play—in which you capture and nurture a sizable number of potential leads as they grow to be higher intent. That way, when users are ready to buy or sell, you're the agent they're most familiar with—you've been with them the whole time. 6. Leverage the power of video In the weeks following initial social distancing and stay-at-home guidelines, virtual tours and open houses proved both popular and effective. Now, though, as in-person open houses return, some agents have abandoned the tactic, viewing it more as a stopgap than a viable marketing strategy. But, in fact, videos have proven very effective as a marketing tactic, even if they don't lead to direct sales. Virtual tours and open houses provide a more immersive, holistic experience to homebuyers, making it more likely that their initial interest will result in a serious buyer. Additionally, videos are perfectly suited to social media advertising, particularly on Instagram, where video content is more native and less intrusive than on other social networks. Here's a complete guide to real estate marketing on Instagram, including marketing your video content, if you're interested in learning more. 7. Measure your progress against realistic digital benchmarks Growing your real estate business isn't easy and takes time. Do not expect immediate results, even if you follow all these steps. But if you're patient and strategic, you will see significant results in growing your real estate business. To view the original article, visit the Homesnap blog.
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[Best of 2021] Friday Freebie: Absentee Owner Prospect List
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5 Practical Marketing Ideas for the Holidays
The holiday season is a time of fun and festivities. While home buying and selling typically slow down during the winter months, sometimes the end of the year can be hectic, with clients trying to close transactions before the new year. Moreover, just because it's the most wonderful time of the year doesn't mean you should relax on your social media promotion. On the contrary, the holiday season is a perfect time for focusing on holiday marketing efforts due to decreased competition. In addition, it's a time when your messages can become more visible as there is less clutter. By having the right mix of marketing directed at your sphere, you can continue to grow your business by expanding your audience reach during the holiday season. Studies by realtor.com show that internet searches for real estate peak during the holiday months. Therefore, it's a great time to continue engaging, as during the happy holidays, your audience may be more open to new ideas and might even send more business your way. You can make December a time to stay top-of-mind with your clients and stand out from other agents with these five practical marketing tips. Send out holiday cards and/or emails If your real estate business begins to slow down, then use this time to reach out and connect with past clients and others in your sphere. If you already send holiday cards to family and friends, why not share your holiday spirit with clients and others on your business lists? If you want to go the extra mile, add a handwritten note on each card, personally wishing them and their family happy holidays. This personal touch is about the least "salesy" thing you can do and can result in someone reaching back out to you for help. If you don't have time to write personal notes on holiday cards, sending out a personalized holiday email also can be effective in connecting with clients and others. However, please stay away from being too commercial and make sure your message is about them and not you. Hold holiday giveaways It's the gift-giving season, and a free gift appeals to just about anyone, as long as it has a perceived value or use. You can get into the gift-giving spirit by sharing your gift-giveaway on the social media platforms you utilize for your business. Whether it's a gift card for a local merchant, Amazon or Starbucks, offering a gift that appeals to your audience can help you stand out from other agents. It can be as simple as providing a $5 gift card to the first 10 people who add a holiday cheer comment on Facebook, limiting the offer to those in your "friends" network. Give back to the community During the holiday months, it's a great time to give back to a local nonprofit or community organization. Since social media is all about community, you have an opportunity to connect with your sphere of influence, encouraging them to join you in supporting a local organization or volunteering to support a local community service project. If you partner with a local nonprofit, you can post about their upcoming events, such as a canned food drive, gingerbread decorating party, holiday gift drop-offs, and other fundraising events. Create captivating seasonal images to share Is there a house or a street that is spectacularly decorated for the holidays in your area? Shoot photos and videos to share the spirit of the holidays on Facebook and Instagram. Pictures of pets and children decked out in holiday wear also make for great sharable images. You could even create a photo event, offering clients free holiday family photoshoots. Publish holiday-themed blog posts If you already write a blog, you know how valuable it is in helping you build and maintain your online presence. The holidays are an excellent time for you to share your insights into the season. What do the holidays mean to you? Was there a particular year celebrating the holidays that stands out? Share your story as to why. Or perhaps you have a favorite real estate story about something that happened during the holidays. And you could also write about upcoming seasonal or holiday events in your community. Writing about what you know will help you connect with clients and prospects. If you need technical assistance with any aspect of your real estate marketing activities during the holidays – or any time of year – remember that Tech Helpline is here to help and only a click, call or email away. To view the original article, visit the Tech Helpline blog.
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How to Make an Impact with Personalized Marketing
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Friday Freebie: 2022 Real Estate Marketing Planner
'Tis the season for… planning how to take your real estate career to the next level in the year ahead! Between holiday parties and gift buying, you've probably got a lot going on this season. Let us help you make planning for 2022 as easy as possible. In this week's Friday Freebie, we're highlighting a free real estate marketing planner, complete with worksheets to make setting and achieving your goals as easy as possible. Read on to find out how to download your free copy. FREE Download: 2022 Real Estate Marketing Planner™, courtesy of ProspectsPLUS! Have an ambitious income target you want to hit next year? Your sphere of influence is the goldmine you need to tap to achieve your goals. The 2022 Real Estate Marketing Planner™ from ProspectsPLUS! will show you exactly how to do that on a week-by-week basis. It details who you should reach out to every week and which campaigns to launch to maximize your marketing. Here's what else you'll get in this free download: A monthly calendar, color-coded to match weekly action items Weekly action items by sphere-of-influence segment with defined tasks Monthly holiday mail-by-dates for mailing postcards standard class A monthly list of fun activities to reference when contacting your sphere of influence And more! Get strategic about your marketing to win more business in 2022. Download the 2022 Real Estate Marketing Planner™ now!
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4 New Year's Marketing Resolutions from Top Real Estate Agents
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How to Get Real Estate Leads with No Upfront Costs
It sounds too good to be true, we know: But you can actually generate real estate leads with no upfront costs. It will take some effort and focus, but the leads you receive will be warmer and more likely to convert than those you'd buy from any number of companies offering supposed "quick, easy leads." The main activity you'll need to focus on to fill the top of your funnel is building a strong online presence and improving your online reputation. That, in combination with outreach and lead nurturing, is the recipe for generating and ultimately converting real estate leads with no upfront costs. Let's dive into the details. What Is a "Strong Online Presence"? A strong online presence means that it's easy for buyers and sellers to find information about you and your business on as many corners of the internet as possible. Being visible and easily findable online is table stakes for most transactions nowadays. Consumers look up every business they're considering working with, from dentists to real estate agents to restaurants. Inevitably, the first place they'll go to start that search is Google. If you don't have a Google business profile and well-maintained website, it'll be hard to find you online — leaving buyers and sellers wondering if you're a reputable agent or whether you're still practicing real estate at all. And that's just for the people who actively search for your name. Imagine all the buyers and sellers who Google terms like "real estate agents near me" and miss out on learning about you simply because you aren't there. Make Your Business Easy to Find on Google Being present on the world's most popular search engine is step one. The best thing you can do to start building your presence is to create a Google business profile, which is the large info box that appears to the right of Google Search results or at the top of Google Maps results. Like we mentioned earlier, doing this requires no upfront cost. You can go to Google and start the process of claiming and verifying your business right now. The key, though, is maintaining your profile by updating it with new content and new reviews on a weekly basis. Yes, weekly. This helps with SEO and building trust with Google so that the search giant will be more inclined to show your profile over competitors when a local buyer or seller searches for "real estate agents near me" or the like. After all, Google doesn't want to show its users defunct profiles or poorly reviewed businesses over active, well-reviewed businesses. Here are our top tips for optimizing your Google Business Profile for better ranking: Fill in all information fields, including contact details, business hours, and your bio. Publish photos, including a professional headshot and images of your recent listings and sales. Add new content weekly to show Google that you are keeping your profile active and up-to-date. Publish content posts with helpful tips, market insights, and information about your services. Show off your real estate knowledge to position yourself as an expert. Add new content weekly so Google knows you're keeping your profile active and up to date. Request reviews, and then request more reviews—often! Consumers need to read at least 10 positive reviews to begin to trust your business, and nearly three quarters of people only pay attention to reviews written in the last month. As with photos and content posts, adding new reviews to your profile on a regular basis is a positive signal to Google, too. Respond to all reviews, including negative ones. If you don't publicly acknowledge negative reviews, consumers are left with more questions than answers, and it also sends a negative signal to Google. Respond Quickly to Leads as They Come In We're living in a world where you can track your food delivery order from the oven to your door. Consumers' expectations are very high, and it's no different when they submit their contact details to receive more information about your listing or services. If you wait too long to respond, you're more likely to lose that lead to another agent or even just cold feet. We recommend responding in less than an hour — ideally in minutes — to catch them while their interest is still high. Nurture Leads Who Aren't Ready to Transact Although a potential buyer might reach out to you through your Google business profile, they may not be quite ready to jump into the real estate market. It's important to nurture every lead you receive. Nurturing leads means engaging with them regularly so you're top of mind when they are ready to buy or sell. You can do this by supporting leads in whatever ways they need, such as being available to answer questions or referring them to trusted lenders or other professionals in your network. You should also reinforce your market expertise whenever possible. This is easily achieved by including leads in your email workflows for e-newsletters, neighborhood spotlights, trend reports, and market updates. The more that potential buyers and sellers interact with you and your content — even digitally — the easier it is to build trust and ultimately be the agent they turn to when they're ready to buy or sell. Reinforce Your Expertise Through Marketing You can generate real estate leads with no upfront costs, but marketing isn't free. The cost of ads, direct mail, etc., shouldn't stop you from having and executing a marketing strategy. This is critical for any business, including real estate agents, in order to extend your reach, increase brand awareness, build trust, reinforce your expertise, and move leads down your funnel faster. Digital marketing is the perfect tool to use in conjunction with your lead generation tactics. That's because advertising platforms, such as Facebook and Google, allow you to add specific people to your custom audience. As long as these ad platforms are able to identify your leads on their network, they'll serve your digital ads to them. The more often these leads see you pop up in their newsfeed or around the internet, the more likely you are to make an impression of being a successful real estate agent. Although you don't need to pay a dime to generate leads in the way we described, it does take continuous work to maintain an online presence that builds trust with consumers and ranks high on Google. Learn how Homesnap Pro+ can do the hard work for you. To view the original article, visit the Homesnap blog.
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3 Easy Holiday Marketing Ideas for Real Estate Agents
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Market Like a Social Pro in 2022
Wednesday, December 8, 2021 at 11:00 AM PST Have you ever heard the saying "It's not WHAT you know, it’s not WHO you know, it's about WHO KNOWS YOU?" This is a fundamental truth when it comes to marketing your business and your brand - you have to ensure current and potential clients know who you are, what you do, and why you matter! In this one-hour session, top social media trainers Stephanie Alfonso and Dylan Handy will showcase the top trends for social media marketing as we head towards 2022. Walk away with actionable knowledge: The hottest social channels for building brand awareness. Effective blogging principles to drive website engagement. What you should (and should not) be including on your real estate website. Should you consider pay-per-click lead generation. And more... 2022 is the year to turn your social media from a toy into a powerful marketing tool! Register now!
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Friday Freebie: $50 Gift Card to Redeem on Marketing Materials
Want $50 dollars for less than 30 seconds of your time? In this week's Friday Freebie, we've got an easy-peasy offer for you. All you have to do is sign up for a new account and you'll get $50 in free marketing from ProspectsPLUS! (And don't worry, no credit card is required.) Why would you want to create a new account? Well, we're highlighting more free goodies from ProspectsPLUS! next month, so you might as well get that $50 because there's a good chance you'll be signing up for a free account soon anyway. (Plus, who doesn't want $50?!) Free $50 Gift Card, courtesy of ProspectsPLUS! When we said this will take less than 30 seconds of your time, we meant it. Claiming your $50 gift card is as easy as: Create an account (valid for new accounts only) Get a $50 gift certificate via email Boom! Done. So what kind of things can you get once you receive your gift card? ProspectsPLUS! is a "web-to-print platform" that lets real estate professionals create, ship, and track print marketing materials. Here's a sampling of what they offer: Postcards Flyers Door hangers Specialized marketing kits for FSBOs, expired listings, and more Downloadable reports Brochures Newsletters Business cards And more! Register now for an account and claim your $50 gift certificate! Then stay tuned for more free goodies coming your way next month.
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Embrace the Human Side of Marketing
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Results-Driven Referral Marketing: How to Get More Referrals Year-After-Year
Thursday, November 18, 2021 at 10:00 AM PST Are you wasting time chasing poor quality leads that go nowhere? Are you spending time and money on high competition leads that result in little to no business? If so, you're not alone, and we're here to help. Please join us for a complimentary information session. This 45-minute webinar, followed by a Q&A, is hosted by real estate marketing expert Phil Hollander, Vice President, Business and Professional Development at Morris Real Estate Marketing Group. In this webinar you will learn: Not all leads are created equal – how to identify which leads will work for you. Proven lead generation strategies that will make you money with less effort. How to create a marketing system that increases referrals and repeat business. Register now!
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YouTube Marketing: Fresh Ideas From Real Estate Influencers
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Make Your Next Marketing Strategy Local
What does it mean to be a local real estate agent? By focusing on a targeted area, you become an expert in a specific geographic area. You regularly attend events and have your eyes and ears tuned into the pulse of the community. The relationship you have with a specific area is second nature and you know about all the new developments, where the best schools are located, the Walk Scores, and crime rates. To put it into perspective, you are the consumer's go-to when they need to find out who's who and the buzz in your area. When questions arise about planning, zoning, and environmental concerns or the selling price of the property down the street with a similar floor plan, you have the answers on the tip of your tongue. Honing in on a local area will make your brand stand out and get you recognized as the local expert. What are some secrets to becoming a local expert? Use virtual tours in your new real estate marketing plan It's no secret that consumers are using technology at a faster rate than ever before. Homebuyers are especially enamoured with searching online. According to NAR, 97% of them use the web in their quest for a new home. Sure, traditional and old-school marketing can add some nostalgia to your advertising, but it is time to embrace the digital age and focus on having an online presence. By incorporating real estate marketing tools like immersive 3D tours and interactive floor plans, you not only highlight the fit and flow of each property, but you highlight the fact that you are current with real estate technology. Be the agent the locals recognize as the tech-friendly marketing expert for all their real estate requirements. Following the leads and leading with followers You can lead by following. Follow the social channels of local businesses, including professional services, retail, recreational facilities, and builders and developers in the area. Take the lead by asking your followers questions on Instagram, Twitter and Facebook to initiate conversation. Listen to the voices of the residents and use your time to engage with the community by sharing stories on your social channels, including virtual open houses, 3D tours, and market updates. Did you know you can guide a buyer through a property by sharing a link during a virtual showing? Social connections can drive leads from your apps directly to a potential sale. The importance of standing out in a highly competitive field There are plenty of intelligent real estate agents who know the rules and abide by the fundamentals of the industry standards. But you need to be more than the "standard" Realtor. Marketing tools from companies like iGUIDE® can make you stand out. How you present a property listing should inspire, entice, and engage the consumer. How can you accomplish this? Use real estate marketing tools to reel in the consumer and make a connection. Buyers and sellers want information including accurate measurements, property-specific details, and community amenities. By offering floor plans and easily navigated virtual tours in your digital marketing, you can tie it all together with your expert knowledge of the geographic region. Create your brand identity with niche marketing One of the best marketing tools for real estate agents is building your brand through consistent messaging. Leading real estate coach Tom Ferry suggests you master a specific niche as one of the marketing ideas to elevate your brand. Every listing is an opportunity for you to reach out to the public and show them the value of choosing an agent who can offer good advice, accurate information and present it all in a timely manner. Doing this builds trust and recognition in your brand. When focusing in a specific neighborhood, it is imperative to help the community identify you as the "expert" in the area. You will get recognized as an agent specializing in a specific geographic area when offering things like virtual tours and precise floor plans in your listings. With the proper branding and dedication to your targeted area, your name becomes synonymous with the "go-to" agent for both buyers and sellers in your niche market. Details matter Focus on a single demographic region to uncover and learn the intimate details about schools, parks, Walk Scores, and community happenings. Little details about a neighborhood matter to buyers, as much as the fit and flow of a property. When you guide a potential buyer through a virtual showing, you can have a conversation with them about what it would be like to live in the home. Highlighting property details makes it easier for a consumer to imagine how they will fit into their new home. Working in a niche market doesn't mean you can stray away from the environs periodically. After all, plenty of opportunities will arise while networking within your chosen locale. The key to your success is to use the best marketing tools for real estate agents to distinguish yourself from everyone else out there.
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How to Inject Creative Life Into Your Emails
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How to Use Instagram Carousel to Boost Your Business and Win More Listings
For real estate, Instagram is a great social platform for agents to expand their network, market properties, and acquire more listings. Predominantly through images, Instagram gives power to agents, teams, and brokerages looking to show off their businesses and listings. Instagram offers a variety of promotional options. One of the hottest new ways to give your listings a big boost and make your sellers smile is by leveraging the power of Instagram carousels. What's an Instagram Carousel? An Instagram carousel is a post or ad containing multiple photos or videos that you swipe or click through one image at a time. According to a study from Socialinsider, carousel posts produce the most organic (unpaid) engagement on Instagram. Carousels average 1.92% average engagement per post, compared to 1.74% and 1.45% average engagement for image and video posts, respectively. More impressively, some agents trace their big business boosts specifically to Instagram and its carousel posts, according to the social media experts at Curaytor, a marketing firm for top sales agents. When used correctly, it creates more engagement with your target audience and keeping their interest. Creating an Instagram carousel post involves selecting multiple images to make a post. You add a caption and copy, plus "tags" you want to include. You create a "tag" on Instagram by attaching a specific label to a post, picture, video, or status to group it with other content that uses the same label. Tags help you reach more people on Instagram with your messages and photos. A carousel post lets you share up to 10 images or videos as a single post. Therefore, you have an opportunity to create posts that have a punch. Here are some strategies for enhancing your business with an Instagram carousel: Copy is as crucial as imagery: Having appealing images in your Instagram carousel is vital for successful real estate marketing. However, it's also important to make sure you create powerful copy as well. Even if you have fantastic photos in your carousel post, it may be ineffective if the accompanying content doesn't get the message across. For example, for a listing post, compelling copy often raises curiosity about the listing you're promoting or prompts interest by asking a clever question. Highlight the property's most powerful features: The beginning of your Instagram carousel post should start the most dramatic photo of your listing. In most cases, it should also be a full house photo. In the carousel, highlight and explain the home's key features, such as hardwood floors, a built-in wine cellar, modern countertops, energy-saving air and heating systems, and other memorable features that make this home stand out. Tell a story: The advantage of a carousel post versus a single image post is that it allows you to tell a story. Every listing has a story, from its unique features and benefits to its location and history. With the right photos, graphic text, and video clips, you can tell an interesting and convincing story for each of your listings with a carousel post. Don't use all the carousel slots: While a carousel post can hold up to ten images or videos, that's a maximum limit, not a goal. It's best to select a few photos that are more likely to engage your audience. Having too many images can have the opposite effect. Like most communication channels, the attention span on Instagram is minimal. Less is often more when it comes to an effective carousel post. Leverage video content: Adding video clips to your carousel may seem like a time-consuming process, but it's simpler than you think. Since today's smartphones can take high-quality videos, you'll have the opportunity to showcase a listing's best feature in a way that a photo can't. Videos also make people stop scrolling to watch, increasing their attention span to your post. Like images in a carousel, it's essential to make sure the videos included helps improve your message to your target audience. Don't add a video to check a box. Show off your market: Instagram carousel posts are a great way to showcase your local market, something you can't do with a single image post. A local market post allows you to give context to your listings: what does the neighborhood look like? The local community and its amenities? You can provide a behind-the-scenes recap with a carousel post. ABC – Always Be Creative: Because carousel posts offer you more variety and versatility, this is where your creativity can shine. Don't know where to start? Follow other agents on Instagram known for their success with Instagram. You can find many with a simple Google search. Review their creativity to help inspire ideas of your own. You can create a carousel post with customer testimonials recommending your business, promoting a new service, or recapping a local event. Using Instagram carousels can be a great way to keep in touch with your customer base and win more leads. Remember, if you have any questions about technical challenges when using social media, you can connect with a Tech Helpline specialist with a click, call or email. To view the original article, visit the Tech Helpline blog.
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What's the Difference Between Marketing and Advertising?
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The Real Estate Marketing Materials Every Agent Needs
There are more than 1 million real estate agents across the United States. Although you aren't competing with all of them, there's a high likelihood you have plenty of competition locally, including many seasoned vets. How do you catch the eyes of buyers and sellers when they have so many options? The answer is simple: marketing. Making a name for yourself is all about establishing your brand, clearly communicating your successes and unique skills, and promoting it all to the masses. Here are five important real estate marketing materials that will help you stand out from your competition. Postcards Snail mail is not dead! It can be more attention-grabbing than an email, and isn't as easily ignored as a phone call. Plus, it's a great tactic to use in conjunction with digital ads to boost visibility and build trust in your brand. To optimize the effectiveness of your real estate postcards, you must ensure two things: an eye-catching design and a targeted audience list. You don't need to hire a marketing company to help, but you might consider hiring a designer, especially if you want someone to create other real estate marketing materials, such as open house flyers and digital ad graphics. Freelancer sites like Fiverr and Upwork are great resources for finding an affordable, reliable graphic designer. Having the same person work on all your real estate marketing materials will ensure they have the same look and feel. You can also choose to go the DIY route and design your postcards on a site like Canva, which offers free templates and tools. By using a targeted mailing list of hand-selected prospects, you'll reduce unnecessary expenses while connecting with those who will be most receptive to your message. You can find the right homeowners using a tool like Homesnap Pro's free Likelihood to List filter to find prospects in your target areas who are highly likely to consider selling in the next 12 months. A-Frames Real estate A-frame signs are the double-sided stands that are shaped like a capital letter A when propped up. These are typically placed around a neighborhood to draw attention and foot traffic to your nearby open house. A-frames also make for old good-fashioned brand publicity. Purchase a dozen or more of them and place the A-frames all throughout your farm area whenever you have an open house. You may think that a mile or more away is too far for foot traffic, but you might attract drivers or grab the attention of other buyers and sellers in the area who are looking for a real estate agent for their specific needs. Custom Key Cutout Your real estate career will surely be filled with many successes. As such, you need to be ready for those photo-worthy moments with a large, branded key cutout for your clients to hold up in front of their new home. These happy photos of your clients holding your giant branded key are perfect real estate marketing materials. Here are just a few places where you should publicize these photos with a congratulatory message for your clients: Organic social media Paid digital ads Your Google Business Profile Your next e-newsletter Your real estate website Share the photos with your clients so they can post them on social media, too Branded freebies Real estate agents are almost always in networking mode because, as a salesperson, you have to constantly think about forming new relationships to expand your sphere of influence. When you have that mindset, you have to consider all the places when you could meet a potential buyer or seller—a PTA meeting, a dinner party, a Labor Day BBQ or the local farmer's market—so you should be prepared with more than just a business card for them to remember you by. Consider these common products that you can apply your logo and branding to, and hand them out while networking: Pens Fridge magnets Water bottles Reusable drinking cups Small bottles of hand sanitizer Here are some additional ideas for branded promotional products that you might consider, depending on your target audience or typical clientele: Chocolates in a nice pouch or box Measuring tapes Multipurpose utility tools Can-cooling sleeves Keychain can openers Homesnap Pro+ Agents also need digital real estate marketing materials to be successful. Homesnap Pro+ is the all-in-one answer that does more to boost agents' online reputation and brand than any other membership. This membership will: Set up and manage your Google Business Profile Help you generate 5-star Google reviews (Pro+ members see 3X more positive reviews) Create a responsive real estate website for you with a custom domain Publish lead pages for all your listings Unlock additional prospecting tools Reveal which agents have viewed your listings and profile recently …and more These member benefits give Homesnap Pro+ agents a robust online presence and equip them with the tools they need to generate leads in their market. There are certainly many different real estate marketing materials that you can create or purchase to support your business. However, these five marketing materials are top of their class for helping you stand out from your competition, whether you are working with a limited budget, looking for new ways to promote your brand, or just starting out as a real estate agent. To view the original article, visit the Homesnap blog.
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How to Create a Killer Real Estate Content Calendar
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14 Benefits of Virtual 360 Tours for Real Estate Sales and Marketing, Part 1
Did you know that, according to Zillow.com, listings with 360 virtual tours sold 10% faster and were 22% more likely to sell within 30 days than listings without. Unless you have been living under a rock, you saw the whole industry change because of the global pandemic. Here are the key benefits of virtual tours in sales and marketing according to some of the best agents in the industry. 1. Put your online presence on steroids Ninety percent of buyers are looking for properties online first and virtual tours definitely help you improve your visual appeal and Google positioning. If you think your letter drops are doing the work and getting you leads, that's fine—but in the post-COVID era, being digitally present and having some sort of Google search position is now more important than ever before. Sellers and buyers both take advice from the internet. If your face or your brand is not there on top of the search, you may soon be hurting for business. 2. Online showings 24/7 Buyers simply don't have time to do open houses every weekend, so give them a chance to inspect a property from the comfort of their own home and from any device. Virtual tours are a win-win situation for agents, sellers and buyers according to Lora Bladow, REMAX Excel agency owner from Schofield, Wisconsin. For agents, they save time on driving multiple times to open the door to a property. On the other hand, buyers don't have the time or even the opportunity to visit 35 homes in one weekend. A virtual 360° tour allows all to have a showing whenever they want to. And last but not least are the sellers that will not have to leave their house every weekend for a few hours to vacate the property for potential buyers. Virtual reality is a tool that allows you to have an outstanding marketing package. 3. Stand out from the crowd All listings look the same—they have photos, videos or even drone videos. But that's not exactly what your customers want. According to research, more than 70% of buyers would love to see a virtual tour of the house they found online before making a decision to go to the open house. 4. Reduce time of property on the market Agents using virtual 360° tours can reduce the time a property spends on the market because they can efficiently present the property to a much wider audience of not only local but interstate and international buyers. In rural areas, our customers managed to get DOM down from 160 days to two to three weeks. According to Lora Bladow, REMAX Excel, her listings not only sold faster but also at higher prices as there was more competition amongst buyers. 5. Win more listings Win listings by blowing sellers' minds away. Only 3-5% of agents worldwide are able to make their own virtual tours, so if you want to stand out from the crowd, follow the advice of Edgar Natolo, Nat Group owner, Gold Coast, Australia and beat your competition hands-down by offering virtual 360° tours in your marketing package. Some sellers are desperately waiting for you to come in and save them from other agents who can't present their property in the most efficient way. 6. Create your own brand Create your own unique, personal brand that stands out from the crowd and makes people take notice. If you improve your marketing and services with the latest and greatest solutions that are available on the market, like virtual 360 tours, you will undoubtedly be noticed and talked about in your local area. Using such technology can easily get you access to the local news and will definitely build up your image in the local community. And this, my friends, is GOLD ! 7. Never lose a listing again Win sellers by impressing them with your immersive technology and impressive marketing mix. Agents using DIY 360° technology say that many times they have been able to secure listings as they did the virtual 360° tour on the spot during the listing presentation. It's not what you normally do, as you should have the house prepared and staged for the photos. But if the owner wants to test you, you can take out your camera or your iPhone and do a demo virtual tour for them on the spot on your mobile device. This will knock them off their feet, make you the best person for selling their house, and win you their trust. Read more in Part 2... To view the original article, visit the Virtual Tours Creator blog.
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How to Create Instagram Posts for Your Real Estate Business with Canva
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Trending Now: Smart Technology, Smart Marketing, Smart Realtors
Real estate technology in 2021 is giving you ways to shape your future. Whether you are focused primarily on residential or commercial property, you can't ignore the changing landscape of your industry. Now is your time to take advantage of proptech trends to boost your brand, increase buyer awareness, grow your leads, and keep those referrals coming. As threatening as the word sounds, technology is your friend and it can influence the way you do business and the way the consumer judges your competency. The popularity of smart devices, social media, and video streaming are reasons to take note and implement these tools into your real estate marketing plans. Get social Not a day goes by without someone discussing something happening on their social media feed. According to a recent NAR survey, social media is one of the most valuable proptech tools for real estate agents. With buyers and sellers checking out Instagram, Facebook, and YouTube regularly, these channels are places where you can share one of the best proptech trends 2021 has to offer: the virtual tour. You have been using 3D videos and virtual tours throughout the past several months to offer a way for the consumer to easily navigate a property. But now you can allow the user more control using interactive floor plans with 360° panoramic visuals. The best part is you can share it all on your social media channels, websites, or even host a live tour where you can interact in real-time with your clients. Added value Everyone wants an upgrade and, in real estate, there are ways to provide added value to your clients by giving them the benefit of an immersive floor plan with the accurate square footage of a property. Measurements are important especially when communicating value to the consumer. Complimenting a virtual tour with an interactive floor plan allows for seamless navigation throughout every space within the property. When using real estate technology in 2021, be sure to include advanced measurements to assist the buyer when making important decisions for renovations, insurance claims, or placement of furniture. BIG data One of the most useful proptech trends 2021 has to offer real estate agents is data. Bigger is better when it comes to analyzing all the important facts and figures in the industry. How does big data affect your day-to-day business? The consumer is looking for ways to compare and analyze potential homes to target their individual specifications. Big data allows you to provide insight into all the statistics you need to help the buyer on their journey. Everything from neighbourhood demographic information to walk scores, crime rates and the all-important selling and buying trends allow for better decisions based on analytics. Real estate agents can use analytics to track the success of marketing campaigns by using big data to compile user feedback, interest in a property, and the overall performance of every transaction. Easy to share with 5G Yes, big data is important but without the ability to share all that information you could be left waiting for long periods of time before you see results. Enter the power of 5G networks to support all the real estate technology in 2021. Transmission speed helps you get information to the consumer in a timely manner. 5G helps you connect all your virtual tours, interactive floor plans and communication tools quickly and less costly. High definition imagery, connection to cameras, virtual reality and massive data transmissions can happen instantly with the power of 5G. When you are looking to increase buyer awareness amongst millennials, their predecessors and successors, you need speed. Instant gratification is key when capturing the attention of a potential client. Lose the fear One of the biggest challenges facing real estate agents is the fear of proptech trends in 2021 and beyond. Let's face it, technology can be difficult to keep up with. But once you get past the fear of the changing landscape of the real estate industry you will embrace the trends and welcome newer and better innovative proptech. According to Realtor® Magazine, 84% of consumers want to see virtual tours of homes. Before the pandemic hit, you may not have considered using virtual tours as part of your marketing plan. But now immersive 3D tours and interactive floor plans with reliable square footage are the best way to market a property, increase leads, and get properties sold quickly. Technology gives you the ideal way to attract qualified buyers while providing a safe, unintrusive method of presenting a seller's home. Considering what is trending now and where real estate technology in 2021 has taken you. There is a whole lot more coming at you in the not-so-distant future. A reshaping of the real estate industry through proptech innovations is well underway, so if you want to stay in shape you need to be informed and embrace technology like your best friend.
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How to Optimize Your Real Estate Video Marketing
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How to Add Infographics to Your Real Estate Marketing Strategy
Although the marketing world is constantly in flux, one thing is for sure--we are more visual than ever before. These days, we prefer to consume information in graphical ways that are easily digestible and shareable across different channels, which explains why infographics have become such a popular content marketing tool. In fact, according to HubSpot, an infographic is 30 times more likely to be read than pure text. Real estate infographics, in particular, are a powerful and persuasive way to repurpose old content, generate new leads, draw referrals, and inform your audience. Here are Different Infographics Real Estate Agents Can Share: Market Reports Since real estate agents should have information about their communities readily available to their leads already, that data can be easily converted into a visual display that both buyers and sellers will find helpful. Lists By their very nature, lists lend themselves easily to infographics. But the goal is to make them more eye-catching by incorporating more visual elements. For example, icons can replace bullet points and various fonts and colors can be used make each line stand out. Community Information An informational infographic template is the best choice for clearly communicating a specialized concept and a great way to show off your understanding of your local markets. Typically, this type of infographic is divided into sections that include descriptive headers with numbered sections that help the design flow. Statistics Real estate data pulled from multiple sources are best represented via statistical infographics. They can make otherwise uninteresting presentations and statistics more palatable to your audience. Plus, you can use the layout and visuals to help you tell the story behind your data. Storytelling devices include icons, pie charts, graphs, timelines, hierarchies, images, and fonts. Common Buyer and Seller Questions There are certain questions that homebuyers and homeowners will inevitably ask you. What are common mistakes that sellers make? Is it better to buy or rent? These questions can all be answered with an inforaphic. If you include these infographics in your email or social media marketing campaigns, you can save time by answering the question before it's even asked! As technology continues to evolve and advance, visual content should be at the forefront of your marketing strategy. Infographics have grown to be an indispensable part of a modern content marketing. In order to stay ahead of the competition, be sure to maximize your real estate branding efforts by highlighting key data points and keeping your infographic design simple and clean, and the text useful and valuable. Here is a FREE video infographic for you to download: Click to download the Seller Mistakes Video Infographic. To view the original article, visit the Zurple blog.
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How to Build Your Online Branding
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How to Humanize Your Digital Business
"Silence, brand!" If you've spent much time on social media over the last few years, you've probably seen this answer to branded content. It's a snappy retort to what many see as the increasingly unctuous and unwelcome expansion of corporate narratives into social spaces, leaving us subject to advertising seemingly every minute of every day. To a growing number of people — including many of your future customers — the idea that Wendy's is our wisecracking hipster friend or we're "in this together" with Toyota or United Airlines isn't just unconvincing: it's downright nauseating. The more brands clamor to sound just like us, the more robotic and intrusive it all feels. Many internet users are covering their ears and averting their eyes rather than engage with it. Into this world of "corporate personhood" run amok steps the real estate agent or broker. It's a well-known fact that many real estate agents get a substantial quantity of their leads by promoting their listings on digital channels, especially social media. Some experts have estimated that out of all professional industries, real estate experts are the most active on social media. Going without a robust online presence simply isn't an option. The question, then, is how you can humanize your digital business. Luckily, you have some natural advantages that can serve you well. The Human Connection Just Comes Easier for Real Estate Agents Luckily, you have the potential to go right where so many others go wrong. Real estate professionals stand out from the pack online for a variety of reasons: Meaningful, one-to-one relationships are at the heart of all they do By practicing their skills, they help others to achieve life goals Their local knowledge, style, and passion are unique to them With all of this in mind, you should get excited about the huge potential the digital world holds in store. Your consistent, trustworthy online presence is an extension of your in-person relationship building. Over time, that online activity provides the momentum that brings a steady stream of leads to your door. That's crucial to building a lucrative, sustainable business that offers work-life balance. Let's look at some of the ways you can ensure your digital brand has the human touch: Prefer Your Face to Your Logo Whenever possible, show your face, not your logo. A logo can be anyone, but your face is yours alone. This is crucial when deciding on social media avatars, your header photos on Twitter and Facebook, and more. When someone visits your website home page, be sure they see smiling faces — either yours or your customers'. Share Stories from Actual Customers Customer success stories are the most important form of social proof. While many visitors will check out your reputation on third-party review sites, you should also include testimonials directly on your social media and real estate website. Written testimonials work well, but aspire to showcase your biggest wins on video. Be an Advocate for Your Community Your value as a real estate agent is inseparable from the community where you practice. Use your digital presence to become a trusted guide to what makes your area special. Producing content about local events, top restaurants, and other amenities shows that you truly care about the place where you do your work. Use Video Marketing to Build Rapport Video marketing is the next best thing to being there. It is a wise idea to record a video introducing yourself and your practice in your own words for your site's home page. Video tours of homes and neighborhoods are also very effective. This content helps newcomers feel like they already know you. Connect with Cards and Mementos Of course, no brand is digital alone — and what you do outside the confines of the internet can enrich both your business and your customers' lives. Following up with former customers is essential to referral business, so don't be afraid to invest time in a handwritten card or include a small, meaningful gift. Mark Special Occasions Holidays are the cultural touchstones we all share, while anniversaries are meaningful moments in an individual relationship. Honor both of them by producing tasteful seasonal content for your website and social media. At the same time, don't forget to acknowledge past customers on, for example, the anniversary of closing day. Consider Using Text Messages Text messaging is quickly developing into one of the most intimate ways to start conversations with leads. Asking a quick question can revive cold leads, but it's also a great way to let others know you're looking out for them. Marketing automation technology doesn't get in the way of relationships; it helps you manage and deepen them. RE Technology readers can try DeltaNET 6 FREE for 30 days. To view the original article, visit the Delta Media Group blog.
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BoxBrownie Releases Its 2021 Listing Visual Marketing Analysis
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Why Digital Marketing Isn't as Intimidating as You Think
In our digital age, there is so much to learn and keep up with as technology evolves. Between Facebook's regular modifications to its advertising capabilities, Apple's privacy policy updates, and Google's impending changes to cookies, you might long for the simpler days of phone book ads. We understand. But, we're also here to tell you that digital marketing isn't as intimidating as you think. In fact, it's how you think about it that will help you excel. To start, clear your mind of any preconceptions you have about digital marketing tactics, specifically social media ads and Google. They are, in fact, even better versions of the traditional marketing tactics you may be used to — here's why. Facebook as the neighborhood flyers Think of Facebook ads as the "everywhere ads." Sure, they only appear within Facebook, but users of the platform — including prospective buyers and sellers — scroll their feed more than a dozen times throughout the day, from the bus stop to Starbucks to work and back home (or, simply, while sitting on the couch). In some ways, Facebook ads are the modern-day equivalent of flyers — taped to poles, posted inside cafes, and slipped into mailboxes around the neighborhood, in hopes that prospects will see them while going about their day. People aren't paying much attention to flyers anymore, though. Instead, they're scrolling Facebook everywhere they go, and your ad could be shown to them every time they log in. Much like a flyer, that Facebook ad is a good prompt and reminder that you're a prominent real estate agent. Waze as a billboard Although billboards haven't gone the way of the dinosaur, they aren't very effective for promoting specific properties or signaling to drivers that there's an open house nearby. It's a missed opportunity to capture a prospect's attention while they are out and about, but there is a digital option: Waze, the wildly popular navigation app, is the perfect digital billboard. Think of Waze like a billboard — or better yet, a for-sale sign — that pops up on someone's phone when they are close to your listing or open house. Ads on Waze are shown to drivers in three formats: as a pin on the map, promoted at the top of search results, and as a digital billboard that appears in the app when drivers are at zero speed. Waze users don't just drive by your sign and forget about it. Your digital ads are displayed prominently in the app, and drivers need only be nearby the property to see an ad — not right in front of the house or even on the same street. Waze, therefore, is great for promoting open houses and alerting those who regularly drive through the neighborhood to new listings. Instagram as a TV commercial Similar to Facebook, Instagrammers are in the app a lot — 42% of daily users report logging in multiple times each day. The biggest difference between Facebook and Instagram, though, is that Instagram is a very visual platform. Native, user-generated content as well as digital ad units are formatted for photo and video sharing. This makes Instagram akin to TV commercials. People go on Instagram expecting an immersive and entertaining experience, not to read news or status updates. That's why it's the perfect advertising space for sharing your new, gorgeous listing photos and video walk-throughs. When users see them between posts or stories, it's like social media's version of a TV commercial. Google as the Yellow Pages Just as people used to use a phone book to find a plumber, real estate agent, or the phone number of the local car wash, they now turn to Google to search for the exact same things. Google has been adjusting its content over the years to give users a search experience that is more and more localized, just like the Yellow Pages used to do. The Google business profile is a perfect example of a localized search result. This is the profile box that appears in the top-right of the screen on Google Search, shows up to the side of Google Maps, and at the top in mobile after you search for a business. It's sort of like a digital business card or, better yet, an ad within the Yellow Pages. When you search for a steakhouse, dentist, or real estate agent, Google will serve a local Google business profile adjacent to the search results that it believes is most relevant to your search. It's a fantastic placement, especially considering that 80% of home buyers use Google during their real estate journey. Want to really stand out on Google? Opt for Google's Local Services Ads and its new Google Screened badge, the equivalent of that alphabetically-first spot in the phone book that gets more eyes and calls than anyone else. To view the original article, visit the Homesnap blog.
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5 Reasons Why Virtual Tours Are a Must for Your Marketing Plan
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Top Digital Marketing Tips of 2021
Last month, we invited real estate agents to try the Amarki 30-Day Digital Marketing Challenge. We challenged agents to "up their game" when it came to online marketing of themselves and their properties and follow the schedule that a top producer would use. (See original challenge: Amarki 30-Day Digital Marketing Challenge) Hundreds of agents took the challenge, and below are some of the key learnings found by Amarki: Focus on promoting you the agent: In today's landscape of fast-moving properties, agents are focusing more of their marketing efforts advertising themselves in an effort to get more listings in an attempt to be the first agent a prospective seller sees. Plan in advance: Top producing agents are putting an hour a week aside strictly for pre-planning marketing efforts for the week. This includes curating or creating the content and planning when it will be sent. Automate what you can: Using a tool like Amarki to schedule deployment of email, text and social campaigns was the biggest time saver allowing people to post to social media or launch email campaigns at peak hours when they were out and about. Templates: Taking the time to find or create a template you like for your emails, social posts and flyers becomes a massive time saver for future campaigns. The added benefit is you create brand constancy which helps people remember your personal brand. Text messaging is the new email: Agents who embraced bulk text messaging experienced a much higher engagement rate and had their messages viewed much quicker. More Is More The final big takeaway Amarki is seeing from the challenge… more IS more. We are finding the agents that carve out a small amount of time to plan their marketing for the week and then keep it going are getting more traction. More digital marketing grows your audience slowly, but at the same time incubates them with your messaging. So, when the time comes, you are the first agent they see. It is not something that happens overnight, but just like investing, grows over time. If you haven't tried the Amarki 30-Day Digital Marketing Challenge yet, you can start anytime. More information can be found HERE. About Amarki: Amarki was built by real estate experts for Brokerages and Agents based on years of industry experience and firsthand feedback. We developed a marketing tool accessible to anyone, no matter the experience or marketing budget. By providing an intuitive tool that works "for" the agent, Amarki is able to remove the complexity of marketing tasks making agents more active. Check us out at HERE.
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The REAL Problem with Buying Online Leads that No One Wants to Talk About
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How to Build the Perfect Real Estate Instagram Marketing Strategy
The most important rule in advertising is: Place your ads where your target audience will see them. Seems obvious, right? But so many real estate agents still rely on outdated tactics that simply don't have the reach that newer, digital spaces do. If your goal is to grow your business and reach new prospects, then social media is the place to be. These platforms are a gold mine for advertisers. Instagram alone has 140 million adult users across the country, which accounts for two-thirds of U.S. adults. Six in 10 of those users log in daily, spending an average of 30 minutes per day on the platform — with 42% of users opening the app multiple times throughout the day, giving advertisers even more opportunities to reach them. With stats like that, it's easy to see why this social network is the third most-popular, behind YouTube and Facebook. Audience reach and engagement are compelling reasons for making Instagram an essential part of your real estate marketing strategy. So if you hadn't planned on advertising there, think again. Here's when it's best to use Instagram ads and how to optimize your ROI when you do. When to advertise on Instagram Instagram is a visual platform. Although you can create Post Ads or Stories Ads with text, a majority of the content is made up of photos, animations, and videos. That's what users log in to see, and why Instagram is ideal for those beautiful new listing photos and walk-through videos you just commissioned. This is also a platform that attracts a younger user base. Fifty-five percent of Instagrammers are between 18-34 years old, and another 18% account for those who are 35-44. If your target audience is empty nesters or retirees, this won't be your ideal place to advertise. As such, it's best to use Instagram ads when you… have a new listing are promoting an open house want to reach first-time homebuyers are trying to attract a younger audience Ad formats on Instagram Instagram may not have 20 different types of ad units, but the few that it does offer work really well with its engaged audience. One reason is because ads are naturally interspersed among native content as users scroll their Feed or flip through Stories. That makes users more inclined to look at and engage with your ad. To give you a better sense of your options, take a look at these attention-grabbing ad formats—all of which support both photos and videos. Post Ad This ad type appears in users' Feeds (that's the one people scroll through vertically). You can publish just a single photo or video or include up to 10 images in a carousel. Keep in mind that these will be cropped to a square, so choose your content wisely. All Post Ads include a caption, where you can write a description about the listing, and a call-to-action (CTA) link that will redirect anyone who clicks on it to your property listing page. Stories Ad Users access their Stories at the top of Instagram and scroll horizontally to see new Stories posted by the accounts they follow. Stories Ads won't appear in this scrollable list, but they will be seamlessly interspersed between Stories as they play, so as not to interrupt the user's experience. These ads are more immersive because of their full-screen, vertical format. They can play for up to 45 seconds, which is perfect for a home walk-through. Just like Post Ads, you can also include a CTA that links to a page of your choosing, such as a property listing, lead generation page, or your real estate website. Tips for maximizing ROI on Instagram Now that you have a better sense of when to advertise on Instagram and the creative options you have available, let's discuss a few ways to maximize ROI for those ads. We said it once, but we'll say it again: Instagram is a visual platform. Your photos and videos need to be high quality. That doesn't mean they have to be taken by a professional, but they need to be attractive enough to be scroll-stopping. Make sure your photos and videos are: Crisp and clear (i.e., not pixelated) Well-lit to bring out the detail and beauty of the space The right size for the format you're using (i.e. vertical for Stories and square for Posts) Keep in mind these dos and don'ts that are specific to videos: Do not shake the camera or make sudden, sharp movements. Do talk to your audience. Sixty percent of Stories are viewed with sound on. Do keep moving through the property. You may lose viewers if you stop too long while talking. Finally, consider your audience when setting up your real estate Instagram marketing strategy. You can — and should — target geographically, but you'd also be wise to take advantage of the custom audience option. This targeting capability allows you to upload your own list of leads, prospects you're nurturing, or your sphere of influence. Instagram will match the email addresses and phone numbers that you provide to its user base and show your ads to anyone on your list who is also on the platform. That's ad targeting at its best! To view the original article, visit the Homesnap blog.
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Digital Curb Appeal Matters
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Paper Is Cancelled, Move Your Brochures Online
Tech tock... Paper is a thing of the past--it's time to recycle, review and revise your real estate marketing tools. Technology for real estate agents is moving transactions off paper and into the clouds. New-age tools and platforms are challenging the status quo and making it easier for the consumer to access information online. Are you still relying on old-school real estate marketing, paper brochures, and self-measurements? You need to be using current technology to adapt to the changing landscape and behaviors of home buyers and sellers. New Behavior The use of online marketing tools has seen a tremendous increase for both buyers and sellers with 97% of buyers using the internet to search for properties. According to Zillow, 40% of Millennials are comfortable buying a home online without ever stepping into it in person. Millennials love 3D tours and interactive floorplans because they have grown up using computers. Technology provides a sense of comfort and familiarity as well as trust. But what about the other generations of buyers? Buyers and sellers from the Boomer demographic and beyond also enjoy surfing the net and using digital tools available at their disposal. They may not be as relaxed about buying a home sight unseen but they certainly know how to examine the accurate square footage of a floorplan with an experienced eye. Floorplans have been around long before the internet, but now online availability and an ever-increasing demand for video tours has changed the way a property is viewed. Video has the power to grab people's attention, persuade decisions, and satisfy the need to know. The desire for instant access to online information has seen significant increases due to the pandemic and real estate tech trends like virtual tours are now the preferred way consumers desire to shop for a home. Technology Is Key It's time to leave the paper trail of contracts, flimsy brochures, and hardcopy real estate marketing ads in the past. Provide your clients with online collateral to prove your worth. Give your buyers the tools they need to make informed decisions about their purchase. Give your seller the gift of their home standing out among thousands of other listings. Give your full attention, your experience, and use the technology at your disposal. Engage the buyer through 3D tours for their instant gratification. Real estate tech trends provide information NOW. Can they see a home at 3 A.M.? Absolutely—virtual tours are available at any time day or night. Not just a tour, but an up close and personal look at every accurate square foot of the place. It's no secret that you hold the keys to a property listing (literally and figuratively), but the key that opens the door to a quick sale, for the best possible price, with the least amount of disruption for the consumer, is using new-age tools. Share Information Through Your Tech Technology for real estate agents abounds with the continued demands for better ways to market a home, manage clients, capture leads, and have paperless transactions. According to NAR, 70% of real estate brokers have their own websites. Websites invite, entertain, inform, and get the attention of buyers and sellers. Your real estate agent website can communicate information about listings by embedding 3D videos and interactive floor plans. Online platforms eliminate the need for paper flyers, brochures, and hard copy advertising material. Linking your social media channels improves lead capture across all forms of digital communication. Add in a social media management tool like HootSuite so all your news feeds and posts can be organized weeks or months in advance. A customer relationship management (CRM) tool helps you keep track of all your clients. Digital records of names, contact information, dates, and specific details of your clients are safely and precisely organized without the need for old-school paper day-timers. You can easily transmit online brochures, virtual tours, or professional real estate photos by sending these directly through an email platform like Mailchimp or tagging your followers in a social media post. Real Estate Tech Trends Are Here to Stay Expertise and technology are perfect partners. Buyers and sellers prefer to work with an agent because they want/need help with the entire transaction. From contracts to marketing, advice to time-saving tricks of the trade – a Realtor® knows best. Consumers want to be confident in the home buying/selling process and new technology reassures them through every step. Challenging the status quo gives you the upper hand and provides the consumer what they want: a clean transaction, with minimal interruption to their daily lives. It's time to burn the paper trail and advance towards a clearer path that allows the growth of newer and better ways to present and sell a listing. Ever-changing technology for real estate agents helps the industry prosper and an "adapt or die" philosophy is the way to success for your future. As Charles Darwin once said, "It's not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change."
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The New Google Screened Badge is Changing Digital Advertising: Here's Why
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Take the 30-Day Digital Marketing Challenge
As a real estate agent, one of your most important roles is that of a marketer. You're constantly marketing yourself and your services, your client's properties and marketing your community to potential buyers. The difference between being average and being a top producer is how good you are at advertising yourself and your properties. Top producers know this means having a strong and consistent digital presence. Sixty-two percent of real estate agents said they devote at least an hour a day to marketing themselves and their listings. But what happens if you're not a digital marketing expert or unfamiliar with the best ways to do this? What are top producers doing? And how often are they doing it? Welcome to the Amarki 30-Day Digital Marketing Challenge. We encourage you to commit to the following for just 30 days and watch the results as you up your game in today's digital world. Email Campaigns Did you know email from a Realtor is the number one method buyers cite receiving information about properties? Task: Email all your clients looking for a home with a custom created flyer (IF it's a good fit for your buyer). Task: Create and send two emails (one email every other week) highlighting market trends showcasing your real estate expertise. Text Messaging Ninety-two percent of real estate professionals prefer to communicate with their clients through text messaging because it has an average open rate of 98 percent, and 90 percent of people open a text message within three minutes Task: Once per week, send out two text messages to your clients letting them know where you are going to be. A great example is to send a text message about your open house with the property address and time or an event you will be attending and a second reminder the day of. Social Posts Did you know that social media is cited as the best source for generating high quality leads? Task: Post one social post per day ensuring there is a good mix between: Your Personality – Let them get to know you and your personality by showing them a bit of your everyday life. Your Offering – Whether it's properties available, or you are an expert in each neighborhood, let them know! Digital Flyers Did you know digital flyers are the number one requested item from buyers looking for a quick overview of a property? Task: Create one digital flyer for each property you are looking to promote over your 30-day challenge. Google Ads Did you know 98 percent of millennials began their home search online? Task: Set up a Google Display or Google Search Ad with a small daily budget for 30 days. Focus on your geographic area to keep your name and your brand in front of people who are searching for properties. Take the Challenge The Amarki 30-Day Digital Marketing Challenge can be done by ANY agent regardless of experience or technical skill level. If you're looking to save time, sign up for an Amarki account to access your digital tools in one place, use templates for your everyday tasks and schedule campaigns in advance. Good luck! About Amarki: Amarki was built by real estate experts for Brokerages and Agents based on years of industry experience and firsthand feedback. We developed a marketing tool accessible to anyone, no matter the experience or marketing budget. By providing an intuitive tool that works "for" the agent, Amarki is able to remove the complexity of marketing tasks making agents more active. Learn more about Amarki and register for your account by clicking here.
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25 Real Estate Video Marketing Ideas
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What Should My Real Estate Marketing Budget Be?
If you ask ten different agents, "How much do real estate agents spend on marketing?" you will likely get ten different answers -- but the method to calculate that sought-after number might be the same. That's because the general rule of thumb across industries is to base your marketing budget on your total revenue. The U.S. Small Business Administration recommends allocating 7-8% of your revenue to marketing if you do less than $5 million in sales for the year. Although this is a general recommendation that isn't specific to the real estate industry, it's consistent with the way many agents determine their marketing budget. It's common for real estate agents to allocate approximately 10% of their gross commission income to marketing activities. How much real estate agents spend on marketing will differ by each individual or team and must also take their goals into account and how their current transaction activity aligns with those goals. For instance, an agent might decide to pivot their 2021 strategy and double-down on "Just Sold" and "Coming Soon" digital ads to reach more seller leads if listings are flying off the shelves in their market without any digital advertising. The calculation is the easy part: The more difficult part is deciding where to invest each dollar for maximum return. What marketing activities should my budget cover? You could spend all day, every day, carrying out marketing activities. There's always another email to write, lead to follow up on, digital ad to publish, focus group to talk to, and newspaper reporter to pitch. Real estate agents don't have time for every promotional activity under the sun. There are a handful of tried-and-true tactics that should be on every agent's list, however, whether you're a seasoned vet or just starting to dabble in marketing your business. Email Marketing Emails aren't optional, and Gmail isn't an option (or AOL, Yahoo, etc.). Real estate agents are running a business, and that business needs the ability to set up automated workflows that nurture leads and send market updates, e-newsletters, open house schedules, and other valuable, local market content to their sphere. Cloud-based email marketing software isn't very expensive (unless you're managing many thousands of contacts). Likely, you will pay less than $1,000/year for your email service. Before you sign up, compare competitors and their plans. Many offer a free base level that could sustain you for several months as you build a rich email program. Then you may consider upgrading to access additional tools or add more contacts that exceed your current limits. Here are a few established brands to give you a sense of service costs (rates are valid as of April 2021): MailChimp is a go-to option for small businesses across industries. Its pricing plans range from free for a basic plan to $299 per month for a premium subscription (with up to 500 contacts). More than likely, you'll start at the free plan and upgrade to the mid-range $9.99/month or $14.99/month plan when you need to activate more features. ConvertKit is another popular option with monthly pricing, as well as yearly rates that will give you a two-month-free discount. The baseline plans allow for up to 1,000 contacts and include a free tier and two paid tiers ($29/month and $59/month). And though it isn't a full automation system, agents should know that contacts they invite to Homesnap will be automatically signed up to receive a branded newsletter — all free to Homesnap Pro agents, so you don't have to work this extra into your budget. Plan to spend up to 15% of your real estate marketing budget on email marketing activities. Online Presence If leads and prospects can't find you online, do you really exist? To most digital-savvy buyers and sellers, who rely heavily on the Internet, the answer is a resounding "no." Think about it: If you looked up the local Italian restaurant to see its menu and it didn't show up in search results, wouldn't you wonder if it had closed? The same is true for your real estate business. You need a robust online presence to prove that you're an active, successful agent and to build trust with those who are considering working with you. With so many agents in the industry, you don't want to be unfindable online. The two best marketing activities to build your online presence are website maintenance and Google Business Profile management. All real estate agents should have a website that is modern and responsive across devices, has engaging and valuable content for buyers and sellers, and hosts lead capture pages for all your active listings. Make sure your website is optimized for search engines so that it shows up near the top of results when someone Googles your name. Another top tool to improve your online presence is the Google Business Profile. This profile takes up the right column on the Google search results page. It contains your business contact information (including a link to your website), your business's bio, photos, content posts, and, arguably most important, your star rating and online reviews. However, you cannot just set up your profile and leave it be. It's imperative that you keep it updated and active on a weekly basis. This helps improve SEO and the odds that your profile will appear in search results for a wider range of search terms, such as "real estate agents near me." Compare these popular options that will help you boost your online presence (rates are valid as of April 2021): Homesnap Pro+ is a bundle of upgraded benefits designed just for real estate agents, for just $99 for the first year (regular price is $599). A premium version of the free Homesnap Pro account, this membership includes additional features like a Google Business Profile (verification, assembly, and management), a custom responsive real estate website with a unique domain, advanced MLS search capabilities and custom lead pages for every one of your listings. Placester is only a website creation and hosting platform, and therefore doesn't offer Google Business Profile services (we aren't aware of any other marketing platforms that combine the two). There are three plans—$100/month, $190/month or $200/month—that include a responsive website, unlimited pages and posts, lead capture, and IDX listing display tools that may incur an additional fee. Plan to spend up to 15% of your real estate marketing budget on building a robust online presence. Digital Ads There are many benefits to running digital ads on platforms like Google, Facebook, Instagram and Waze. These include: expanding your reach, building brand awareness, generating leads and promoting your listings (active and coming soon), open houses, price cuts and closed sales. Digital ads should be a core part of how much real estate agents spend on marketing. As such, your all-in costs could be as much as 50% of your available budget. This will include actual advertising fees, as well as costs from designers and lead qualification services, if you plan to outsource those functions. Advertising fees can fluctuate month to month, making the cost of this marketing activity a bit less predictable than the other tactics we covered. One way to keep costs flat and consistent is to work with a trusted marketing partner, like Homesnap Pro Ads or Concierge. These ads services will manage everything from design and copy to optimizing the settings and spend throughout each ad's run. Concierge goes a step further and also includes live, direct phone call leads from high-intent leads via Google's Local Services Ads. Plan to spend up to 50% of your real estate marketing budget on digital ads. Final Thoughts You'll notice that our calculations leave 20% of your budget remaining for other activities. This could be spent on things like branded freebies, postcard prospecting, newspaper ads, etc. It can also be reallocated to the tactics we already mentioned if you need a boost in one of those areas in a given month or year. Keep in mind that there is no silver bullet that will generate overnight success, and the same is true for your marketing. The return on investment will be high when you're able to maintain the activities over months and years. Choose your tactics, budget, and third-party partners carefully, and then stick with your plan to see results. To view the original article, visit the Homesnap blog.
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How to Write the Perfect Real Estate Agent Bio
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Top 10 Tips for Attention-Grabbing Listings
In this fast-paced world of online searches, you have mere seconds to grab the attention of a potential buyer or seller, but you don't have to be a professional writer to get the results you want. Start with the following tips for crafting your listings and watch the online visibility you receive expand! 1. Spend Time Crafting Your Headline An attention-grabbing headline is the first introduction to your audience. If they don't like the headline, they won't read further. But great headlines don't fall from the sky. You need to spend time crafting and testing them to determine which ones work best. Start by writing out five to 10 headlines and testing them. Once you discover which headlines get you the highest open rate, you can use them as templates to accommodate other properties you are looking to promote. You can use these headlines repeatedly with just a little tweak depending on the property you are selling. 2. Learn from Headlines That Get Results Learn from what works. Currently, attention-grabbing headlines tend to use a couple of descriptive adjectives to highlight the home or a feature of the property. They also may showcase price and location. They are short, with fewer than 10 words and fewer than 50 characters. And, they may target people's FOMO (Fear Of Missing Out). Here are some examples: Homes for Sale in ___________ Under ___________ Waterfront Homes for Sale in ____________ Lowest Prices for Sale in __________________ Luxury Homes You Don't Want to Miss! Just Came on the Market…Don't Miss Out! Enjoy This Resort Lifestyle with Water Views Lowest Priced One of a Kind Home in __________ Gorgeous Residence Selling Below Bank Valuation Designer Renovated Home in Outstanding Location 2021 Renovated Floor Plan for Working at Home Private Couryard with Landscape Views in ________ Corner Family Home on a Sunny Block Smart, Energy-Efficient Designer Home Demolish, Re-Build or Rent – This Bargain Could Be Yours! Iconic Waterfront Home in High Demand Community Quick tip – Avoid using all uppercase caps on your headlines. Rather, capitalize the first letter of each word. This includes the copy in the description also. Using all caps in your entire description gives the impression that you are screaming and is off-putting to readers. 3. Stand Out from the Crowd Review similar homes for sale being advertised in your MLS. You can also check out what the top real estate agents in your area are doing. The idea is to not be identical or blend in. Put your own individual style to it and stand out. 4. Use Photos That Wow Property photos are an important feature along with the headline and listing copy. The featured first photo is the most important. It is what will draw prospects in to learn more about the home. Consider using a professional photographer to best showcase the home. Homes that have professional photos taken can sell faster, as photographers take the time to capture the entire room along with lighting that amplifies the features of the home. You can have the greatest home to sell. If the property photos are not sized correctly, well-lit, or feature only a part of the home, it can put your seller at a huge disadvantaged. Real estate is a visual art, and now more than ever, people are searching online before ever reaching out to you. 5. Describe the Property with Love Instead of just listing features and amenities, give the property some personality. When possible, ask the seller(s) what they love about the home. This can give you an idea of what to write. Use adjectives to create a feeling and continue with the specifics that make your property stand out. Remember to speak to your target audience as you describe it. 6. And Don't Beat Around the Bush Although you do want to give the property personality, you don't need to write a fiction novel. Get straight to the point in the first few lines. Keep the important information on top. Then go on to describe the amenities (if any), location and benefits of living there. 7. Write a Longer vs. Shorter Description When writing the listing features and description, make it a couple of paragraphs long. Show your audience that you care. Especially in a sellers' market, if you want to get the highest price or above market value for your client, write a detailed description which includes the primary features (the number of bedrooms and bathrooms, inside square footage, lot size, extras such as pool, garden, dog park, beach, etc.), recent renovations, unique characteristics such as the material used to construct the home, energy efficient features, views, nearby amenities and of course location. Write about all the positives of the property. 8. Proofread Your Writing Before pressing the post button, make sure you have proofread every word of the listing. It is so easy to overlook an error, especially when spending so much time looking at your screen. To assist you also, consider using an app on your computer that will automatically suggest grammar changes. There are free ones available. Remember that these are not 100% accurate. Sometimes it's best to take a break and go back to it and review it a few minutes later or print it and read it out loud word-by-word. 9. Share Your Listing on Social Media Platforms, Website and Email Every time you get a listing or sell a property, it is a great time to promote it on at least three platforms. It's an opportunity to not only market the property, but also market yourself. Use those platforms that you feel most comfortable with using. Create a list of all your clients and people in your database with whom you would like to share the information and share it with them. This is another great way to become known in your market area and have people reach out to you to learn more about services you provide. 10. Measure Your Open Rates Currently, do you track the open rates of your listings on the various real estate websites, including your own? If you are also sending out the listings via email and social media, it is important to track which sites are getting you the most results. The idea is not to waste time or money on places that do not get you the best results. Janice Zaltman is a Realtor, LEED AP, marketing coach and writer with more than 20 years of experience in the sales, marketing and media fields. To view the original article, visit the Form Simplicity blog.
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Friday Freebie: 200 Real Estate Flyer Templates
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5 Real Estate Marketing Metrics to Help You Grow Your Business
Not all metrics are created equal. So, while online marketing continues to promote an ultra-competitive environment for real estate agents, it's becoming increasingly important for you to gain every advantage possible from data-driven marketing metrics. Many real estate marketing metrics are too narrowly focused and miss the big picture. I've put together five unique metrics that supplement for this lack of clarity and are designed specifically to help you grow your business. 1. Effort by Lead Source What core metrics are important besides 'number of leads' and 'number of closed leads' for evaluating lead source? 'Effort' is an important, but often overlooked, variable when it comes to evaluating your real estate marketing success. This metric gives you insights into how much time and energy you spend converting each new lead into an opportunity based on the lead source, so that you can allocate your marketing dollars and follow-up efforts more effectively going forward. 2. Time Per Engagement Activity What really sucks up all the time in your day? Time is perhaps the most important resource for any agent—and any time saved can be used to grow your real estate business or enhance your personal life or, ideally, both. Analyze each lead communication/engagement activity you undertake on a daily basis to have greater insight into how your time is spent, and how to spend it more efficiently. 3. Average Time Spent to Gain a Face-to-Face Meeting How many hours do you spend working a lead to gain a face-to-face meeting? Work smarter, not harder. This metric allows you to evaluate your research methods and communication channels from a 'time invested' standpoint so that you can maximize the effectiveness of your lead follow-up and engagement. For example, a phone call may seem more personal, but a quick email or text message may be more effective based on a lead's communication preferences. 4. Percent of 'Active' Database How healthy is your contact database? The important thing isn't how many contacts you have, but how many contacts you have that are responding to your messages. This metric evaluates the overall 'health' of your database by considering the number of contacts who have communicated with you in the last 120 days—relative to the overall size of your database. Interestingly, when you create your list of active leads, consider whether you have the personal bandwidth to manage following up with each of them in a way that maintains a personal relationship that moves quickly or slowly toward transaction as a function of each lead's unique time frame. 5. Days Since Last Touch How long has it been since you've touched each of your contacts, both the active and the inactive, with a message that was personal, valuable and insightful to the contact? The adage 'out of sight, out of mind' definitely applies to real estate contacts. Of course, there's a fine line between being annoying (i.e., generic drip email) and being valuable. Tracking the number of days since you've last contacted each lead helps you narrow down your database to a particular segment that may warrant attention and follow-up. For specifics on how to calculate each of the above metrics, download our free real estate marketing metrics worksheet. To view the original article, visit the Zurple blog.
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Build New Business with Google My Business
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Listings, Listings, Listings: A real estate agent's guide to capturing and marketing listings like a pro
Are you interested in capturing seller leads for your real estate business? This is a highly competitive market and can take a lot of time, money and effort if you aren't utilizing the right tools, or aren't in the right mindset to beat out your competitors. At Elevate, we believe in a comprehensive strategy to capture, secure and market in the seller lead space, because we know there's a LOT that goes into lead generation! Here are eight considerations that every seller agent needs to focus on to capture, nurture and convert more seller leads into cha-ching! 1. Invest in Your Brand If you want to pull in high-end clients, make sure your brand reflects that. If you want to cater to veterans, make sure your brand reflects that. Whomever you want to cater to, make sure your brand reflects that. Logos, color schemes, fonts, taglines and slogans—they matter. Positioning yourself against your key competitors takes thought. You get what you pay for. Invest to get the story right. It makes all of the other pieces of the story a lot easier. 2. A Website to Impress Nothing will turn off an online lead faster than a crappy website. Stop relying on big portals or your brokerage's freebies unless the look and feel truly represents your brand. Remember, you aren't just representing yourself, you are representing your seller, and they want their listing to look and feel its best. Special Offer: FREE Website ReviewSpend 15 minutes with an Elevate Success Coach to take a look at how your website and social channels are performing, what's working, and what can be improved.> Schedule your audit 3. Don't Forget Lead Generation Forms OMG. How many websites miss the entire "I'm trying to capture leads" idea?! Don't be one of those! The entire objective of your website is to showcase your brand, search for properties of interest and make it SUPER EASY for people to raise their hand to connect with you. Help them! 4. Invest in PPC (Pay-Per-Click) Gone are the days where you can think you can't afford PPC or don't need it. Buck up and invest. Price points vary based on your market area and the number of leads you want to capture. Work with a reputable company and follow the processes they've put into place to nurture and convert. Honestly, there is no such thing as a bad lead—there's just bad processes and workflows. Special Offer: Check Availability of SELLER Leads in Your MarketSeller leads are in high demand, but Elevate is here to help. Connect with a Coach today to secure your exclusive leads today.> Check availability 5. Get Social You do NOT have to be the king or queen of Twitter, but you do need to have a social presence. Here's the facts: your prospects are most likely on social, and even if they aren't, they are expecting YOU to be because that's how you are going to help market their listings. If it's not your wheelhouse, then hire someone to help you. It's not an option, it's a necessity. Special Offer: FREE Social Media ReviewSpend 15 minutes with an Elevate Success Coach to take a look at how your website and social channels are performing, what's working, and what can be improved.> Schedule your audit 6. Be a Resource Use your marketing channels to offer service and value to your audience. Think along the lines of a home valuation page on your website, Instagram story polls asking, Do you want to move this year?, social and blog posts, etc. Point them to your website or lead capture form to get their info. Give, give, give as much helpful information as you can. It'll come back to you ten-fold. 7. Stand Out with Print (Yes, We Said Print) The world went digital—and now we're overwhelmed with digital. Want to stand out? Target your markets with gorgeous postcards, door hangers and luscious property flyers. It shows that you INVEST in your clients. And yes, we did use the word luscious above. Special Offer: Get 20% off your first print order with AgentMarketing.com. Just mention this article when you are ordering business cards, signs, sign riders, postcards, notecards and more. 8. Use a Quality CRM If you're doing it right, you're going to have a stacked sales funnel. Collect, store, and track leads' progress through a CRM that makes sure that you can automate a myriad of tasks, processes, workflows and follow-up reminders. Don't allow your hard-earned leads to fall through the cracks. Get your strategy in order! Special Offer: Take a tour of Elevate CRMExplore all of the marketing products available for you bundled into ONE singular, easy-to-use solution: IDX website, blogs (with content), social media marketing, email and text campaigns, lead generation, an advanced CRM, and more.> Schedule a tour
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Social Media Marketing 101 Guide (Free Download)
You know you NEED to be posting on social media, but knowing WHAT, WHERE and WHEN to post can be challenging for busy real estate professionals. That's why Elevate created this all-inclusive guide to creating great social media content. It even includes a four-month content marketing calendar that you can use as a guideline to get started. [ DOWNLOAD GUIDE ] Your FREE Social Media Marketing 101 Guide includes: Social Media Statistics Tips from Elevate's Success Coaches Best Days and Times of the Week to Post What Good Content Looks Like Quick Social Media Best Practices Four-Month Content Calendar And more!
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You've Got Mail: Inside the Dos and Don'ts of Email Marketing
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5 Tips [and a Freebie] to Up Your Social Media Marketing
We all know that social media is a necessary part of a comprehensive marketing strategy, but with its ever-evolving algorithms and "cancel culture" mentality, if you make a misstep, keeping up can prove challenging and overwhelming to many real estate professionals. When it comes to social media marketing, we believe in QUALITY over QUANTITY. Read on for our easy-to-implement marketing tips that even the busiest real estate professional can put into play! 1. Take the "Mixed Bag" Approach to Creating Content Creating good social content can be time consuming, but it doesn't have to be if you take a "mixed bag" approach. Some of the highest engagement content is nothing more than capturing a moment in your life and sharing it, or taking a shot of the hottest new coffee shop in your neighborhood and giving a shout-out regarding the most delicious latte that's walking distance from that hot new listing you just landed. Other types of content require more thought and effort, like a video interview with your favorite mortgage lender, writing a detailed blog post about a residential community, or editing a video tour of your latest listing. 2. Focus on Quality Over Quantity Posting for the sake of posting isn't necessary. Although we DO recommend that you create some sort of consistent posting schedule in order to train your followers (and yourself) to look for and engage with your content, you want to ask yourself two important questions for creating awesome content: Does my content provide VALUE to my audience (information, interest, local, relatable)? Does my content ENGAGE my audience (shares, clicks, comments, likes, etc.)? Always keep in mind the reason that you create content in the first place is to provide value to your audience, initiate conversations, and ultimately build and nurture your sphere to lead to business (and personal) opportunities in your life. 3. Focus on the Platforms that Support Your Audience (and Opportunities) There are a lot of great social media channels, but some are more popular than others with certain segments of your audience—and some are going to feel more natural and intuitive for you as well! The average American spends three hours per day on social networks and online messaging and the numbers are impressive: 90% of Millennials, 78% of Gen-X and 48% of Baby Boomers all are active social consumers, and the numbers have continued to grow over the past year of "COVID living." Millennial audiences are going to prefer highly visual, short form channels like Instagram, YouTube and TikTok, while Gen Xers and Boomers are more open to platforms such as Facebook, email marketing and long-form blog content. 4. Different Channels = Different Content Be sure that you adjust your content to fit the channel, even if it's the same content being repurposed. For example, you've got a hot new listing to showcase, Instagram and Facebook are where you are going to be very visual with big, gorgeous graphics and expanded description. YouTube is going to promote that listing with a gorgeous walk-through video, and your blog is going to be all of the above, along with an SEO-friendly long-form description of the listing and the surrounding community. 5. Be Yourself One of the things that's made social media so popular is that it's a way for people to easily tap into other's day-to-day without the "invasiveness" of a telephone call or text. In its best sense, social media gives us the opportunity to cheer on each other's successes, explore lives and stories that interest us, and support people and initiatives that we care about. The most important thing to do is be yourself. Being authentically you is what makes following your story online interesting to your audience. All the rest will fall into place! Schedule Your FREE Social Media Review Spend 15-minute with an Elevate Success Coach to take a look at your current social media marketing strategy and receive tips, tricks and insight into what you are doing well and what you can improve. We'll review your current website, blog and social channels—no strings attached! [ SCHEDULE SOCIAL MEDIA REVIEW ]
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Questions About Google's Local Services Ads? We Have Answers
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Friday Freebie: Empty Nester Flyer
Their kids are grown and their house seems just a little too big and empty. That's right, we're talking about empty nesters. These older adults can be a lucrative target--not only can you sell their existing home, but you can help them buy a new, downsized home, too. That's two commissions from helping one client. Not bad, right? To help you reach this demographic, in this week's Friday Freebie we're highlighting a free flyer you can use to market to empty nesters. Read on to find out how to claim your free copy! Free 'Empty Nest Syndrome' flyer, courtesy of ProspectsPLUS! For empty nesters, letting go of a cherished family home can be bittersweet. This flyer aims to soften the blow while gently warming up empty nesters to the idea of selling. It also suggests ways to avoid common pitfalls, like overpricing a home based on emotion and sentimentality. You can share this report in person, via direct mail, email, and add it to your website as a download in return for an email address. And thanks to ProspectsPLUS!, RE Technology readers can download the Empty Nest Syndrome flyer PDF now for FREE and keep it on hand to pursue this demographic year-round. Here's how to claim your free flyer: Create your free ProspectsPLUS! account or log in to your existing account Visit the Templates page Scroll down to the Empty Nest Syndrome report and select it (Tip: use CTRL+F on Windows or Command+F on Mac to search for it faster) Click Click here to edit your template Edit the template as needed (don't forget to add your headshot and contact info!) and click Next when finished Choose the Download Only shipping option from the dropdown menu on the right when you order your report Click Add to Cart and then select Checkout on the next page Add promo code EMPTYNESTFREE to download for free Select Place Your Order to finish, and a link will be emailed for you to download your report! That's it! Now you can target empty nesters and win the opportunity to help them both sell AND buy a home.
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The Golden Rule for Your Real Estate Social Media Strategy
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Building Your Brand in 2021
If the only things we needed to successfully build an amazing brand were a scandalous tape and maybe some super-hyped lip gloss, we could all position ourselves as some version of the Kardashians. Right? They were once considered famous for simply being famous. But over time, they built their last name into a powerhouse of marketing, product endorsement, and amazing wealth creation. What's great is that building your own brand in the real estate business in 2021 is easier than ever! Know Your Audience The first thing you'll want to identify, much like you would in a real estate postcard campaign, is your audience. Who will benefit from your products and services? To whom do you need to aim your marketing, with whom do you need to associate, what do you need to glamorize or highlight about you, your business, and what benefits will you bring to the client? Do you deal in upscale properties? Do you specialize in commercial developments, or REITs, or multi-family, rentals, corporate housing, etc.? Your brand should focus on where you want to serve, and the clients with whom you want to work. An Identifiable Identity Your brand is your company's identity, and vice versa. It is critical you establish that interconnection from the beginning. There are superficial components of your brand that need great attention: Develop an Outstanding Logo - You want a clean, easy to remember and unique logo. People remember images on a level that far exceeds their ability to remember words. Design an Impactful Website - If you have the skill, you can create your own. If not, you want to leave this up to the professionals. The pictures, text, links, everything—they must all tie your great product back to your company in a way that makes sense and that promotes what you can do for anyone interested in you. Target the RIGHT Market - Gone are the days of trying to get your brand in front of as many people as possible. Building targeted mailing lists based on demographics and geographics allows you to market to prospects in your area for less. You can even send Just Sold postcards from your phone! "Companies who create strong brands know that their brand needs to live everywhere." - Allie Decker The FGT of Building Your Brand Where the logo and website are largely passive (in terms of interaction), you need to actively participate in how your brand is seen and experienced by your clients, prospects, and leads—all at the same time! Foster GREAT Connections - You exist, but for the sake of helping your clients achieve their goals. Make it personal. Establish amazing connectivity through direct communication, strong networking (ever passed a lead to a peer because you KNEW they were better-suited to handle the prospect's needs?), and a genuine commitment to service and exceeding expectations! Go Digital! (the right way) - You aren't going to drive traffic to your website by just having a website. A comprehensive, managed, educational, and interesting social media presence can pay dividends. But it cannot be an afterthought. Bring that brand identify full-circle with great content, thought leadership pieces, high-quality pictures, and links back to your website (or landing pages). Twitter, Instagram, Snapchat, and Facebook are the most popular today. Keep your ear to the ground for the next big thing and get on that platform as soon as you can! Test, Test, Test - I don't know if that sounds easy or difficult to you, but the bottom line is that you need to always have a decent idea of where you stand, and how your brand is being received, consumed and considered. Simple (and perhaps free) brand tracking programs can help uncover gaps or show what's working to make your brand shine! There are some ancillary things you can consider to give your brand more exposure, of course. Adding your logo to clothing (like golf shirts and jackets), being a partial sponsor of charitable events (like 10Ks for cancer research), and even creating 'New Client' baskets filled with goodies people will actually want, are good ideas. Just be sure when you're building your brand that you do it in a financially—and in a socially responsible—manner. Research: blog.hubspot.com/marketing/branding fool.com/the-blueprint/how-to-build-a-brand/ saasgenius.com/blog/7-tips-build-your-brand-2021 digitalmediathoughts.com/90099-the-3-secrets-of-building-a-brand-in-2021/
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Prepare Your Business for a Post-Covid Market with These Tips
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Friday Freebie: Absentee Owner Prospect List
Ready to shift your real estate marketing strategy to a potentially lucrative niche? Thanks to the pandemic and record low inventory, one group of homeowners is particularly ripe as a source of listing leads -- the absentee owner. In this week's Friday Freebie, we'll show you how to get a FREE mailing list of absentee owner prospects and let you know just why they're a perfect target for your current marketing efforts. Get a Free Absentee Owner Prospect List, courtesy of ProspectsPLUS! Thanks to the COVID-19 pandemic—and its resulting record unemployment levels—evictions of tenants who cannot pay rent have been temporarily halted. This leaves many landlords in a precarious financial situation due to the inability to collect rent from many of their tenants. However, housing inventory is at record lows while home prices are at record highs, which means that many landlords stand to make a significant return on their property investment should they sell right now. Your mission? Be the agent that they reach out to when that time comes. When it comes to being top-of-mind with potential sellers, nothing beats being proactive. Start putting your name in front of these property owners now, and you can be the agent that moves them off the fence and helps them sell their property. To get started, first you need a list of absentee owners to target. ProspectsPLUS! to the rescue! They're offering RE Technology readers a FREE absentee owner prospect list (with promo code FREELIST at checkout) that you use to start marketing to this lucrative group of leads. Ready to get started? Get your FREE Absentee Owner Prospect List with promo code FREELIST.
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Friday Freebie: 2021 Real Estate Marketing Planner
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Friday Freebie: Get $25 in Marketing Materials from ProspectsPLUS!
Roses are red, violets are blue, nothing's sweeter than a gift from you to… well, you. That's right, we're advocating spoiling yourself this Valentine's Day -- professionally speaking. In this week's Friday Freebie, find out how to claim a gift card worth $25 in FREE marketing that you can instantly use to purchase professionally created marketing materials. Did we attract your attention? Read on to learn more. Free $25 Gift Card, courtesy of ProspectsPLUS! ProspectsPLUS! is offering RE Technology readers a free $25 gift card simply for registering a new account on their site. Seriously, it's that easy. Just: Create an account (valid for new accounts only) Get a $25 gift certificate via email So what kind of things can you spoil yourself with once you receive your gift card? Well, ProspectsPLUS! is a "web-to-print platform" that lets real estate professionals create, ship, and track print marketing materials. Here's a sampling of what they offer: Postcards Flyers Door hangers Specialized marketing kits for FSBOs, expired listings, and more Downloadable reports Brochures Newsletters Business cards And more! This is the first of several Friday Freebies from ProspectsPLUS! that we'll be featuring over the next two months. So register now for an account, claim your $25 gift certificate, and stay tuned for a wealth of free goodies coming your way soon!
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