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Crush Your Sales Goals with this ONE Key Tool: CRM
Tuesday, September 29, 2020 at 10:00 AM PDT Hitting sales targets isn't easy. But it's a process and a skillset that can be streamlined when you have the right tools working for you. IXACT Contact is not only a real estate CRM built exclusively for agents just like you who want to improve the way they work, but also an automated marketing system that supports every phase of your sales cycle. This webinar is specifically designed to demonstrate how IXACT Contact helps you organize, systematize and optimize your sales activities so you're always generating good leads and closing solid deals. You'll learn how to: Organize all your contact data and your business Automate your lead capture, nurture, and conversion Stay top of mind with a done-for-you monthly e-Newsletter Keep in touch with the right people at the right time with intelligent call reminders Create a beautiful IDX agent website that builds your online brand Automate your social media content posting to generate leads Build relationships and grow your referral and repeat business When you're equipped, you're prepared. And when you're prepared, you're able to seize sales opportunities like never before. Register now!
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5 Branding Secrets Every Real Estate Pro Should Know
Big companies have massive budgets to fuel their brands. Why would major corporations be spending money on branding--doesn't everyone already know who they are? They advertise because they know that effective branding is the key to their success. In a 2019 study from Interbrand, Apple, Google and Amazon were named the three best global brands. These three companies alone spend more than $8 BILLION each year to make sure each of us will consider their products when we're on the hunt for an answer, a new laptop, or literally anything you could ever want to buy, from a Nintendo Switch to tonight's dinner. The truth is, you probably encounter these brands every single day. Sometimes it happens without even recognizing it. Amazon knows they need to be the first thing you think about when you're ready to make a purchase. Google has dominated online search so completely that "googling" something has a permanent spot in the lexicon. And Apple? They've turned their brand into a status symbol, something consumers crave. Sure, with a massive budget at their fingertips, big brands have access to data and sophisticated advertising techniques that may seem out of reach to the average real estate agent. However, as we'll discover in this post, anyone can achieve similar results on a localized scale in a very affordable way. Want to run with the big dogs when it comes to your branding? Well you're in luck! Here we reveal the five key secrets to successful brand advertising.
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Elevate's 'Monday Morning Mentor' offers marketing tips in small doses
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Effective Real Estate Marketing in the COVID Era
COVID getting you down? This blog post gives you real estate marketing ideas to keep your sales numbers up and make this unique time work for you. P.S. Make sure to read 'til the end as there is a free giveaway! Use your smartphone to take amazing photos Sure, nothing might ever truly beat a professional real estate photographer, but when time, budget, and restrictions are holding you back, there are options. You can get creative and try some DIY tricks that will deliver high quality imagery that sells. Get your tenants, your staff, or even yourself involved, as there's no experience necessary to achieve great photos, just some know-how. Use this handy Pre-Photography Checklist to make sure the home is as ready as possible for the shoot, and so that less item removal and photo editing is necessary. You can then take photos with a smartphone using a HDR bracketing app to get shots that closely match DSLR. Follow these step-by-step instructions. Use HDR image enhancement editing to finalise shots that sell a home. Trial new furnishings Filling your home with stylish furniture first catches attention and then allows buyers to visualise themselves in a home. Virtual Staging is a fraction of the cost of physical staging and will sell your property 75% faster than if left empty or with unappealing furniture. If you've got a fixer-upper, you can also show the potential of a property with Virtual Renovation. The ethics of managing buyers' expectations are not forgotten. There is the capability to watermark Virtual Staging and Virtual Renovation images naming the edits undertaken, whilst showing off options, giving your property a virtual makeover. Refresh your advertising with a new angle If your home has been on the market for a while, refresh your listing. Add some new photos. If you can't get to the property, or don't want to pay your photographer for new snaps, the owner or tenants can take photos as detailed above. Even rotating the photo order can help. Try a different hero shot, as that first showcase image might need a tweak. Put a different exterior image through a Day to Dusk twilight conversion edit and test what generates interest. Try virtual staging for free BoxBrownie.com is currently offering a free virtual staging edit (valued at $32) to every RE Technology member (new accounts only). This offer expires on September 30. Click here to claim your free virtual staging edit.
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SEO for Real Estate 101: Link Building
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4 Essentials of Branding For Real Estate Agents
We know that the thought of posting, and posting regularly, on social media can give make even the savviest agents start to sweat. Not everyone grew up on the internet or speaks fluent hashtag. Getting into the habit of posting and creating online profiles complete with a lot of awesome content is a lot of hard work. So we thought that we'd help you out. But before we jump in, we thought we'd start with some tips on branding. Social media activity is pretty useless unless it's targeted and branded. Here's why you should brand, and the four essential components of branding for real estate agents.
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A Step-by-Step Guide to Branding Your Business
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Social Media Marketing 101 Guide [FREE Download]
It's no secret: human beings crave connection and collaboration, and these "COVID times" are creating a distinct void when it comes to personal interaction and a sense of community. More than ever, people are turning to social media to help fill that void. Digital social interaction allows friends, family and business colleagues to stay entertained, connected and informed. Netflix is reporting record streams. Facebook is reporting record engagement times and logins, and more and more business is being won in the "virtual" world than the "real" one at this moment. As a real estate professional, it's critical for you to consistently interact with a large number of people, but if you are one of the many that struggles with how exactly to use social media for your business, you might be feeling more overwhelmed than ever before. No worries. No worries. We're here to help! The marketing professionals at Elevate have created an all-inclusive guide to all things "social media," including a four-month content marketing calendar to help you give your online marketing the kickstart it needs! Ever wonder what are the best days of the week and times of day to post on different social media channels? This guide tells you! Looking for ideas about the different types of content that your online audience wants to view? This guide tells you! Tips from pros in the industry? Yep. How many times a week you should post on a social channel? We cover that, too. And, at the end of your guide, you'll receive some special offers for additional marketing assistance, including a FREE review of your current social media with an Elevate Success Coach, where to register to receive FREE daily marketing tips direct to your inbox, and how brokers can request a FREE gap analysis to look at what's missing in their marketing and technology offering. ------------------------------------------- CLICK HERE to download your FREE Social Media Marketing 101 Guide. ------------------------------------------- Why is social media so important for your real estate business? Four out of 5 U.S. homebuyers use an online resource at some point in their search. (Zillow) 90% of Millennials, 78% of Gen-X, and 48% of Baby Boomers are active on social media (NAR) 65% of homebuyers say they are influenced by friends' home buying posts on Facebook or Instagram (Inman) 73% of homebuyers say they're more likely to list with an agent offering to do listing videos (NAR) Facebook. The cure for the COVID blues? Over 70% of Facebook users login a minimum of six to ten times per day, and those numbers have only climbed during the past several months. Don't think of Facebook as something that's only designed for arguing politics, looking at cute sloth videos, and connecting with old friends from high school. Business professionals are networking, sharing and collaborating more than ever before using a channel that already draws such a large audience every day. So how often should YOU be posting on Facebook alone? Our guide recommends a minimum of two to three posts per week, and provides ideas for the types of content you should be sharing. YouTube. A billion users and counting! It's time to stop being intimidated by creating video! Online audiences are more likely to engage with a video than most any other form of content, and YouTube is the "King Daddy" of them all. YouTube offers you the opportunity to present virtual listing tours, showcase client testimonials, demonstrate your expertise with educational Vlogs (video blogs), and more. Looking for ideas on the types of content you can create for YouTube? Download our guide! Instagram. Perfect for real estate. Instagram is all about keeping it short, sweet and very visual. On this platform, photos and videos rule—with text taking a backseat. Great content ideas for real estate are showcasing your day-to-day activities around communities you represent, virtual house tours, happy clients, and featuring local businesses, people and feel-good stories. Want more great social media tips, tricks and strategies? Of course you do! That's why you should download your FREE Social Media Marketing 101 Guide. You'll receive 17 pages of awesome content to help you and your real estate business. All you need to do is stop binging on Netflix long enough to read it!
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What Is Reputation Management and Why Does It Matter?
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Close More Deals with These Email Marketing Tips
If you're completely new to email marketing, you will probably want to start by sending a monthly email newsletter to your contact list. It's a great way to build your brand, engage with your contacts and establish credibility. Once you have that up and running, the next email marketing strategy to consider is called "drip email." A drip email campaign is a series of marketing emails triggered automatically to leads and clients.
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Waze Is the Hottest Trend in Real Estate Marketing. Here's Why
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How to Use RPR and Canva to Make Shareable Market Charts for Social Media
There's much more to RPR than working with buyers, nailing listing presentations, and creating an investment analysis. In fact, REALTORS who want to up their game when it comes to social media marketing can quickly adapt RPR data and charts into a campaign that will draw attention from your network. There's a lot of eyeballs in social media, and it's easier than ever to grab them! It all starts with using RPR to share market trends about your marketplace on Facebook or Instagram. Here, we offer a few examples showing how RPR reports can be leveraged to create a social media campaign that will attract prospects. Below are examples of using RPR reports and Canva to create attention-getting, data-packed graphic posts. At the end of this article, you'll know how to do this yourself!
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12 Tips for Marketing to Buyer's Agents
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When Should You Use Instagram for Your Real Estate Marketing?
Note: The COVID-19 pandemic has made marketing on Instagram cheaper than ever. If you're considering advertising on the social media platform, now is an opportune time. More than one billion people use Instagram every month. However, the appeal of the network isn't so much its outsized user base, as impressive as it is, but rather how well the platform lends itself to marketing, and in particular, real estate marketing. Consider:
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How to Use Virtual Selling on Social Media to Get Clients to Chase You (Instead of You Chasing Them)
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Now Is the Time to Solidify Your Online Presence and Reputation
Ordinarily around this time of year, we'd be publishing content to help agents prepare for the start of busy season. But with COVID-19 still a day-to-day worry for all of us, the peak home-buying period has been suspended indefinitely. And like you, we've had to change our plans. So, we asked ourselves: If agents are not as busy as they normally would be, what could they be doing with their time now to prime themselves for success in the future? After all, the house marketing will eventually return to normal, and there's even a strong possibility that the coming months will see more volume than usual, as those consumers who've suspended their plans look to make up for lost time.
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How to Conquer Instagram for Virtual Selling for Real Estate
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Jump into Digital Marketing Right Now to Fill that Buyer Funnel
As agents prepare to safely get back to business, BOOST from Property Panorama may be the best option to maximize efficiency, quality, conversion, and price When you think of Property Panorama, you think of virtual tours. This company has created more virtual tours for real estate properties than any other company for more than a decade. Their secret sauce is the relationship with multiple listing services, whereby every new or updated listing is automatically (or automagically) converted into a virtual tour and emailed to the agent. Agents pay small fees if they want fancier tours, but otherwise there is no fee to the agent.
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Tapping into the Ultimate Marketing Tool: Your MLS System
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Create Intentional Marketing that Shows Your Love and Support of Your Clients
We have all been touched by a story or event during COVID-19 that has warmed our hearts. We have heard about the agent that left an Easter egg hunt on the lawns of several of her clients. Or the REALTOR that sent a handwritten note and a beautiful candle to each of her clients to let them know she was thinking of them. Molly McKinley, CEO of Intentionaliteas and VP of Brand Strategy for RateMyAgent, took us through some phenomenal "conscious capitalism" ideas about how to become more human and share the great works you have done for your clients in warm and effective ways through the mail and online. She taught us about an interesting concept dubbed "digital word-of-mouth marketing." Here are three key takeaways: 1. Let your clients know that you really care about them. No human being wants to be thought as a "lead." Pay it forward. Do kind things for them in unexpected ways and at unexpected times, and you will reap great rewards—and probably like your job as a REALTOR® much better, too. 2. Just because you have a strong, local, referral-based business doesn't mean you can't create a strong digital marketing presence. You can use the words of satisfied clients to tell your story online so you don't have to bow down to the "me, me, me" advertising that so many agents do. 3. There is now a simple and inexpensive way to collect all of your reviews from online portals, referral systems, websites and even emails or handwritten notes and put them all in one place so you can share them online, in listing presentations, and via reports. Check out RateMyAgent.com to learn more. Watch the recording here: Don't Miss These Upcoming Coffee Chats! Friday, May 8 Your MLS System: The Ultimate Prospecting and Lead Generation Machine with Brian Tepfer, Executive VP and CTO, Rapattoni Monday, May 11 Learn How to Win New Listings During Covid-19 by Delivering a List of Qualified Buyers with Charles Williams, CEO/Founder of Buyside Tuesday, May 12 Look No Further than Your Local MLS to Generate a Ton of Business FREE! with Amy Gorce, Principal Business Development of CoreLogic Wednesday, May 13 Learn How to Become a Social Media Expert Without Doing All the Work! with Michael Glazer and Michael Tomasetti of BackatYou Media If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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Leigh Brown's Tips to Rebranding Yourself During Challenging Times
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What's the ONE Digital Marketing Strategy You Should Try in These Uncertain Times?
Are you "turtling" or coiling your spring for the post-COVID era? Jed Carlson, CEO of Adwerx, posed that important question to our audience during a recent Coffee Chat. In other words, are you closing up shop and running scared or you taking this small break in the action to build stronger relationships and grab market share from your competitors? If you haven't gotten busy, then it's time that you did. For those of you that don't know Jed Carlson, he is one of our industry's leading experts on digital marketing. Beyond the services his company offers, Jed has his finger on the pulse of where digital marketing is going. Listen to his advice! He will not steer you wrong! Key takeaways: 1. Digital advertising costs are down 40-60% right now If you're going to try digital marketing, now is the time. If you're already into digital marketing, now is the time to double down. 2. Focus digital advertising on the people you already have relationships with Facebook and Adwerx both offer a way for you to target advertising messages ONLY to those that you already know. That means no wasted advertising on those that you have not already connected with in some way. 3. Continue to build your sphere of those you know automatically There are simple and inexpensive ways to continue to build your sphere automatically by attracting new prospects via Live Open Houses, email blasts or even direct outreach. Take this time to learn how to turn on valuable automated tools like this. Watch the recording on this valuable session with Jed Carlson here: BONUS Offer: Receive 30% off one quarter of Adwerx's Sphere of Influence product. Campaign must be purchased via a one-on-one marketing consultation. Call 888-746-5678 to book a consultation and mention you received this offer from RE Technology's Coffee Chat. Offer does not apply to annual campaigns. NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®' REALTOR Benefits® Program. Don't Miss These Upcoming Coffee Chats! Wednesday, April 29 Why BPP with Homesnap is More Valuable than Ever with Gayle Weiswasser, SVP of Communications and Business Development, Homesnap with Colleen Doyle of the National Association of REALTORS® Thursday, April 30 Expand the Depth of Relationships in Your Local Market Using Public Records Software Included in Your MLS Dues with Kari Autry of CRS Data Friday, May 1 Learn How to Put the Building Blocks in Place to Nurture Lifetime, Profitable Client Relationships with Jaime Quenzer, VP of Marketing at CINC, and Eddie Rodgriguez, Director of Product Management at CINC If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up. If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos. Get Recordings of All Coffee Chats If you would like to binge watch all of the Coffee Chat recordings, click here. If you would like a FREE 3-month trial of RE Technology, go to retechnology.com, click Create Account and then use one of these coupon codes: COVID-19A COVID-19B COVID-19M
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Analysis: Agents Should Double Down on Facebook and Instagram Ads as Advertising Costs Drop
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Real Estate Marketing Health Check (Episode 1)
Ever wondered how you can improve your online marketing through your images? Sometimes it's hard to know exactly where our marketing ranks when we are so close to it and are very familiar with the properties we are showcasing. Often it can take an outsider's expert opinion to highlight some simple yet potentially incredibly important areas that can be improved. For this very reason, we have launched the free Real Estate Marketing Health Check. This is where we will perform an unbiased review of your existing property marketing and let you know what could be done to improve your images. Today, we've been sent a listing in New York found on Zillow to analyze, so let's take a look.
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5 Ways to Strengthen Your Digital Strategy... from Home
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How to Improve Your Reputation on Google
Imagine you're on the lookout for a new pair of shoes. You search high and low and monitor sales and discounts, but nothing seems to catch your eye. Then, you see an ad for a nice pair of Adidas, and suddenly your search is over. Since Adidas is a household brand, the company doesn't have to do much more than remind you of its existence to convince you to make a purchase. That's about as favorable a reputation a brand can get, and it should be your goal, too.
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Real Estate Marketing Best Practices in a COVID-19 Society
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Friday Freebie: 2020 Real Estate Marketing Planner
Are you psyched to crush your sales goals during real estate's busy season? Now's the time to get ready because the market is about to warm up. To help you prepare, we're highlighting a free, year-long real estate marketing planner in this week's Friday Freebie. Full of worksheets, calendars, and campaign ideas, this planner is so much more than a bunch of boring bullet points—it's full of actionable items that can help turn your sales dreams into reality. Read on to find out how you can download it for free! FREE Download: 2020 Real Estate MARKETING PLANNER™, courtesy of ProspectsPLUS! Goals are easy to set, but a solid plan for achieving those goals? Well, that's a little tougher. If creating an effective plan is not your forte, never fear. ProspectsPLUS! is offering RE Technology readers a free real estate marketing planner that has everything you need to keep your sales pipeline full year-round. Here's a look at what's inside this free download: An annual business planning worksheet with income goals, listing goals, and more A monthly calendar with action items on specific dates and observed holidays Color-coded campaign suggestions for different types of marketing, including listing leads, niche marketing, geographic farming, sphere outreach, and customer appreciation. A tip of the month with creative strategies for marketing your business Weekly worksheets to track how well you met your goals And more! You know the old saying: "A goal without a plan is just a wish." So get ready to plan your way to success in 2020! Download your FREE copy of the 2020 Real Estate MARKETING PLANNER™ now!
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3 Things Every Agent Needs in Their 2020 Marketing Arsenal
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How to Promote Yourself and Stay Connected with Clients
The weather outside is cold, but that doesn't mean the market is! With more Americans planning to buy or sell their homes, it is critical to not only catch the client's attention, but to stay connected once you have it. Here are some helpful tricks and tips you can use to build long-lasting relationships and a positive reputation.
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3D Walk-throughs Aren't Just for Listings: Capture These 6 Local Spaces to Boost Engagement and Business Opportunity
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5 Real Estate Branding Mistakes that Can Cost You Business
Building a recognizable brand your clients can connect to is one of the most important things you can do for your business. Everyone knows you should be unique and offer great service, but many brands start off by making the same mistakes. To help you start your real estate branding journey on the right foot, here are a few common missteps and how to avoid them.
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9 Underutilized Websites that Can Help You Generate Real Estate Leads
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2 Secrets to More Lead Conversions, Straight from a Top Team's Playbook
Lauren Bowen leads one of the most productive real estate teams at Robert Slack. She's increased conversion rates and productivity while the company nearly doubled in size. The secret to her team's success? They stalk their real estate leads... or, more accurately, they let their lead generation solution do it for them. Targeting the Most Likely Buyers Anyone who has spent any time on the internet has been "stalked" by an online ad. You visit a site once, and for days or weeks after, an ad from that site follows you around the web. This is called "ad retargeting," and marketers love this advertising strategy because it is so effective. The Lauren Bowen Team employs this strategy to great success via realtor.com's Local Expert program. Local Expert users can create three types of ads: For Sale ads, Just Sold ads, and Branding ads. Those ads are then displayed to buyers in your chosen area on realtor.com. Once they leave the site, those same ads are displayed in their Facebook feed. "This not only helps bring a buyer to the house, it also shows the seller that we are putting it in front of numerous buyers for them," Lauren says. Tip: Because Local Expert offers detailed campaign analytics, you can impress your sellers by telling them exactly how many people have seen their home's ad. Dialing Up Lead Volume for a Higher Conversion Ratio Lauren's team may have stumbled on another secret to improved conversion rates when, thanks to the success of their realtor.com program, they decided to increase their volume of leads. This lead to a curious phenomenon. The team's number of lead conversions not only increased—as expected with more overall leads coming in—but their conversion ratio increased as well. That means the team is converting a higher percentage of leads than they were at their previous lead volume. "We've almost doubled our conversion ratio with the same leads," says Lauren. See Lauren THIS THURSDAY at Inman Connect NY Want to hear more real estate lead wisdom from Lauren? On Thursday, she'll be sharing her expertise during a panel discussion on the Team Track at Inman Connect New York. Check out her panel, Lead Distribution: Who Gets What?, on January 30!
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Marketing to Millennials: Identifying Trends for Future Homebuyers
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6 Ways to Improve your Real Estate Email Marketing
If you're not seeing results with your real estate email marketing, it's time to ask yourself a question. When is the last time you updated your email marketing strategy? To keep your audience interested in your messages, and engaged with your brand, it could be time to shake things up! To help you, we're sharing email marketing tips from Trish Barry of Mastermind Consulting, along with our own suggestions!
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Is Your Listing Description Turning Consumers Off?
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Repurposing Your Listing Photos: 3 Timeless Shots that Live on Beyond the Sale
Real estate is a hyper-local business, and your photos should help you sell your expertise in your market. Prove that you're a specialist in everything from the architectural style of homes to the natural scenery and popular hot spots by getting extra mileage out of your listing photography. Repurposing your listing photography investment can save you money on an independent lifestyle shoot. Ask for these three shots from your real estate photographer to use on social media, your website and print marketing materials:
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51 Content Ideas for Your Real Estate Newsletter
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Real Estate Advertising Using Your CRM (Real Estate Marketing Ideas)
In many ways, there has never been a better time to be a real estate agent. Thanks to the internet, you now have countless marketing methods for finding prospects and connecting them with the homes of their dreams. Still, having countless marketing options can be a challenge unto itself if you don't understand which ones hold the most promise for growing your business. While there are many worth considering, a real estate CRM (Customer Relationship Management) platform should be at the very top of that list.
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How to Keep Your Email Marketing Simple
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How to Fit Prospecting and Farming into Your Marketing Budget
No leads, no business, right? True as that might be, it's hard to put numbers to the value in seeking leads. How much of your time should you dedicate to prospecting marketing each week? And how much of your overall real estate budget? This is our quick guide to making those decisions.
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Christmas Lights Brighten Your Real Estate Business
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Free Real Estate Marketing Strategies
Real estate marketing takes a lot of effort, time, energy and money. To make it a little bit easier for you, here you can find a couple of ways you can do it for free and still see great results. At the end of the day, real estate lead generation is mostly about human connection, which can be both easy and free if you do it the right way.
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Real Estate Marketing 2020: Special Dates and Themes
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3 Easy Holiday Marketing Ideas for Real Estate Agents
Somehow it's that time of year again! Before you know it you'll be going full-speed ahead into 2020. While the holidays are a great time to slow down, enjoy family time, and focus on business planning, we all know there is always the opportunity to generate more business. So here are a few quick marketing ideas to capitalize on this holiday season!
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Using Online Marketing to Grow Your Luxury Real Estate Business
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Top 22 Real Estate Marketing Tools and Strategies for Agents
Real estate marketing has never been easier – or harder. You can setup an ad campaign in minutes, but so can everyone else. And you're not just competing against other agents. Now you're also competing against new real estate tech companies like Opendoor and Knock, which have raised hundreds of millions of dollars. On top of all that, you're juggling sellers, buyers, lenders, inspectors...we can keep going. So how are you staying ahead?
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7 Reasons Why Real Estate Video Marketing Is a Wise Choice for You
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Frequently Asked Questions about Real Estate Marketing
Do you feel overwhelmed by marketing? There are so many options and possibilities for marketing your real estate business, from email to SEO, to blogging, to social media and more. Understanding which of the many real estate marketing strategies make the most sense for you is key. However, determining where to focus your efforts and figuring out how to actually do these things can be overwhelming. You're not alone. Thousands of real estate agents run into this issue and are keen on learning how to leverage digital marketing to stand out in a sea of competition. Many real estate agents ask similar questions, so why not address them here? Chances are some or all of these questions have crossed your mind!
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Success Story: Exploring How Agents Choose Real Estate Technology
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From New Listings to Referrals: The Marketing Secret that Helps this Realtor Win Every Time
If you're like most Realtors, you probably already have a plan in place for marketing your listings. But how well are you able to communicate that marketing plan to potential seller clients--especially if that plan includes digital strategies that may be confusing to homeowners? Randy Durham has it all figured out. A practicing Realtor since 1994, Chattanooga-based Durham uses realtor.com Local Expert to market both specific listings and his brand. The tool employs ad retargeting technology to display his listing and branding ads to real estate consumers as they browse around the web. But how does he explain that to sellers during his listing presentations to help them understand how it will benefit the sale of their home? We sat down with Durham to find out. Read on to learn how he talks about Local Expert in his listing presentations, and how the program also helps connect him to buyers and past clients. How persistent is your brand on national websites? When consumers search a particular city or zip code on realtor.com®, I'm always there and present with either a listing or information about me. Even if they go from page to page, I'm still there with them so I stay top of mind. I've been pre-introduced. Someone buying a home will be familiar with you before they make contact. Does this help you with home sellers? When I'm on a listing presentation, I'm able to show that they're going to be in at least 50% of the searches for a buyer in their area looking for a home. That home will follow that person around as they're looking within the specific area where that seller is. So I'm showing the seller that they're going to get exposure continuously. How do you let prospective sellers know you have this advantage? You can use this in neighborhood campaigns or in specific targeting listing promotions as far as trying to solicit for listings. This is particularly effective with expired listings. You're showing them you have a way that other agents typically would not have to get additional exposure for their home. It's very powerful for expireds because they've already been-there-done-that—but now many are looking for new things that can happen to actually get their property sold. What are the longer-term benefits of being persistent with your brand? You've got to have consistent impressions of yourself out there for the public to see. Research shows it takes eight to 10 impressions of some sort of marketing to actually get a buyer's attention and recognize who you are and have recall ability. You want to continuously have your name out there, particularly in targeted areas. You want to be the agent that owns that area. It works to get yourself top of mind with your past clients as well as new clients. I just really took on the Chattanooga market with this branding. I just think that it's going to have a powerful impact. This is one of those things you've got to be in it for the long haul. You can't go out there in one month and say, "Okay how many transactions did I get?" But this has some power to it, and I'm quite impressed with it. Does this work into your repeat and referral business plan? A home seller generally starts their search on the internet. Even if there are past clients, they don't always usually pick up the phone and call me first. They're out there looking to see what's available or what's sold in their neighborhood if they are a seller. If you're there with a branding product like realtor.com® Local Expert in those searches in their neighborhoods, when they see you they say, "Yeah, that's the guy that sold me my house—that's who we need to call."
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Marketing New Construction Homes: What Real Estate Agents Need to Know
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Open House? Live Tweet It.
Social media is a great way to market yourself as a real estate agent. You may find yourself looking at new ways to share a listing or advertise for an open house. One great way you can showcase an open house is by live tweeting it. Twitter is a platform that is meant for short, quick messages that you can share with your followers and allow them to engage with you in real time. Twitter is a great way to keep a conversation going, but that isn't the only benefit to live tweeting an open house.
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Friday Freebie: Download This Monthly Marketing Kit Sample
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How to Create a Powerful Online Reputation
What Is a Powerful Online Reputation? According to NAR's Profile of Home Buyers and Sellers, when asked what the deciding factor was in choosing their real estate professional, home sellers prioritized the agent's reputation over other factors. As defined by Merriam Webster, reputation is your "overall quality or character as seen or judged by people in general" and the "recognition by other people of some characteristic or ability," such as being clever or good at problem-solving. In today's world, the impression of your reputation often begins online. Even with personal, word-of-mouth referrals, people are likely to hear good things about you and then go online to validate that impression. So you have to ask yourself: What are the qualities I want to be recognized for and how do I make that part of the impression I give online?
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Elevate Your Real Estate Marketing Success with an Elevate Educational Boot Camp
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6 Kinds of Infographics to Use in Real Estate Marketing
The real estate business is competitive. Marketers are competing for attention in the same arenas for similar audience profiles. With the digital sphere clogged with information, it is becoming harder for marketers to get their content noticed. While content marketing efforts make a difference in the amount of engagement real estate agencies receive, the best way to captivate an audience is by using strong visuals, like high quality images, charts, and infographics. But not all marketers have access to graphic designers nor the time or ability to start learning graphic design software to make such visuals. Fortunately, there are online resources now available to real estate marketers that offer stunning infographic templates, all of which are customizable and shareable. Today we will be looking at the six kinds of infographics you can use as a real estate marketer.
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The Five Fifty-Five Program
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6 Real Estate Marketing Lessons from Kim Kardashian
Love her or leave her, there is no argument that Kim Kardashian is a powerhouse marketer. With 146 million Instagram followers and 61.7 million Twitter followers (the highest in the world), Kim's international social prowess makes her one of the largest brand influencers out there. Whether or not you follow or tune in for the latest in Kardashian/Jenner/West drama, there are definitely lessons to be learned from her marketing expertise. As Kanye told GQ magazine, "In order to win at life, you need some Kim K skills, period." So... here you go:
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How to Boost Your Real Estate Website Traffic 10x with Pinterest
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Real Estate Agent's Ultimate Live Streaming Guide in 2019
In 2019, live streaming content for your real estate business is one of the most lucrative social channels on which to generate tons of organic traction. Most real estate agents are not using the power of live streaming to its full potential. While hosting one of our webinars with local real estate agents, we found out that the biggest obstacle agents are facing from doing live streams is lack of training. Agents do not know how and what kind of content to create for their live videos. In this guide, we will go over everything you need to know about creating live streaming content for your real estate business. We will also share some blueprints of how to use live streaming videos to reach out to homeowners.
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Market Dominant Yet Still Marketing: One Agent's Secrets to Success
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5 Real Estate Retargeting Tips for Local Marketing
Are you frustrated with the bounce rate of your website? Do you have potential leads visiting, only to never return? You're not alone. On average, more than half of website visitors will leave a website almost instantly after landing on it. This is like a person walking into a clothing store and not being satisfied with the merchandise that is being displayed. Convinced that they won't find what they are looking for, they turn around and head to another store, or in your case, another agent.
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Friday Freebie: $25 Gift Card to ProspectsPLUS.com
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How to Create the Perfect Neighborhood Guide for Your Real Estate Website
The top real estate agents in the industry offer so much more than basic buying and selling services. The agents that become leaders are those who provide a continuous stream of value for their core clientele. Bring Your Prospects Value If you want to increase your number of commission checks, start thinking of ways to educate and support your community. Of course, you can pass on tips relating to the core elements of real estate like everyone else. But maybe there are other areas that you could provide insights on as well?
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10 Reasons Why You Are Not Generating Real Estate Clients Online
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Email Marketing Makes Customers for Life
Email marketing is, without a doubt, one of the biggest keys to success for real estate agents. When you meet someone, they may not be ready to immediately use your services. They may be considering buying or selling a home, but need months before they'll take action. Often, that means your potential business slips away. Email marketing helps to keep that from happening.
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From Restaurants to Real Estate: How One Entrepreneur Closed 79 Transactions in 1 Year
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3 Lazy Listing Tours to Stand Out as the Expert Agent
As a listing expert, you know one of the ways you stand out amongst other listing agents is how you market and sell homes. You can use the method and technologies you use to market homes as a point of distinction in your market place. For example, if most people are just listing homes in the MLS, you can tell prospective sellers how you do things differently. Maybe you use Facebook Ads, or online videos, or Google to get prospective homes in front of buyers. Whatever combination of steps you use to market homes becomes your competitive advantage. And you can stand out in the marketplace when you communicate and share your competitive advantage and what makes you different. In our real estate practice, we use a lot of online video to stand out in our market. One of our favorite types of videos for marketing listings is what we call a "Lazy Listing Tour." In these videos, we simple show people one or more highlight features in a home. Why do we call them LAZY? Because we don't use expensive equipment or contractors to produce these videos. We typically use just our phones or our computer's webcam to create these videos. And even though they are easy and free to make, they get great engagement and results in our marketing. Let's take a look at three different examples of Lazy Listing Tours that you can use to stand out as a listing expert through the innovative marketing of real estate... Garry's Walking Tour In this video, Garry just used his phone's camera, his ear pods as the mic, and a selfie stick to hold his phone. Then he just walked and talked to give some insights into this home. After posting on Facebook, we created Facebook Ads to promote this video and got rewarded with tons of engagement. Facebook's algorithm favored this style of informal, yet interesting information. Wood from the Chicago Stock Exchange This is a short yet effective video. Chris just used his phone's camera and mic with a selfie stick. In this example, we're just showing one highlight feature of a home—in this case, the wood beams featured in the house. After posting on Facebook, we created an Facebook Ad to promote the video. We only spent a $1 a day on Facebook for a few days, but got thousands of videos and dozens of people clicking to get more information about this listing. Angelwilde Lazy Listing Tour For this example, Chris never left the comfort of his own home. Instead of physically going to the listing, we pulled up pictures of the home and talked about them while recording his screen and video on his laptop's webcam and a screen recording app. Tools like Wistia's Soapbox make it easy to create this type of screen sharing video. Now that you've seen how easy it is to make videos to market listings, all you need is the real estate. If you don't have a listing of your own you can use, we suggest asking your broker for help in getting a listing you can use for marketing purposes. Another option is to partner up with a listing agent with a listing to host an open house where you can market the open house and feature the home. To view the original article, visit the Paperless Agent blog.
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Friday Freebie: Take a 5-Minute Survey on Listing Strategy, Get Rewards
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Email Marketing Dos and Don'ts
Studies show that Americans check their email up to 15 times per day, making email one of the most effective marketing channels for staying top-of-mind with existing clients and for reaching new clients. It's important to remember, however, that with a large number of emails hitting inboxes each day, the quality and usefulness of your emails will determine whether it's clicked on and read or sent directly to the spam folder. Here are some important dos and don'ts for creating emails that get read and remembered.
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Friday Freebie: Holiday Weekend Freedom Edition
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3 Outside-the-Box Marketing Strategies that Worked
The importance of having a consistent and diverse marketing strategy for your real estate business cannot be underestimated. Whether you are a real estate agent who is just getting started or a veteran with years of experience, coming up with fresh ideas and staying up-to-date on the latest marketing channels can keep your book of business booming even in times of downturn. Along with implementing marketing fundamentals, a number of agents are finding success using out-of-the-box marketing strategies to appeal to a broader audience, garner free press coverage and generate viral buzz. While there are no one-size-fits-all rules to coming up with the creative ideas that will get noticed, here are three examples real estate agents have used that got results.
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Real Estate Video Marketing Using Just Your Phone
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Building Your Brand and Referral Business with Ad Retargeting
Digital advertising and retargeting have become an increasingly popular tool for businesses to ensure they get their product/services in front of the right people at the right time. If you've ever checked out a pair of shoes while online shopping, you may have noticed that ads for those shoes have suddenly started following you to other websites. Lisa Fettner of ReferralExchange recently interviewed Chris Leithe, VP of Sales and Customer Success at Adwerx, to discuss how agents can use retargeting to build their brand and business. Below are tips from Chris on how you can use ad retargeting to boost your brand and reach the homebuyers and sellers you want to work with.
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Listing Tips and Strategies to Stand Out and Sell More Homes
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Get Ready for the Summer Selling Season with These Real Estate Marketing Ideas
Summer is a terrific time for real estate agents to focus on marketing. With summer break settling in, parents have more opportunities to go house-hunting with the young ones. It's no surprise that summer is a high mark in terms of the inventory of available homes, peaking between May and August--but listings tend to go fast! Competition may be fierce in the summer, but those who are prepared can make the most of the market's opportunities. Buyers and sellers alike have more time to absorb your marketing, so now is the time to add some extra elbow grease to your campaigns. Plus, it is that much easier to attract motivated buyers in summer!
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How to Automate a Google Sheets Lead Capture Form
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How to Work Your Way into the Plans of Potential Sellers
In this interview, Jesse Zagorsky of Z-Team Real Estate in San Diego shares the branding secrets that win his team more seller leads. Let's dive in: You implemented a branding component as another dimension to your online advertising. How does branding fit in or add value to your direct marketing? The branding portion is all about repetition and top-of-mind consciousness. But it's not just about them seeing your brand. I actually love combining branding with any sort of online outreach. The branding just supercharges all of your other marketing efforts including all the lead generation you do. When a consumer has an inquiry about a specific property—and if they get connected with you—that's just the start of it. When that consumer continues to research, it triggers something in their memory because they've already been seeing your branding. It's one of the things I love about the Local Expert product. The consumer is shopping on realtor.com and they're looking at houses. When they're searching in one specific area and you're the "Local Expert" in that area, they're seeing your face and branding over and over again, which is how you create that top of mind consciousness. Lets talk about the local part of this. Are you trying to reach a specific group or your whole county? If my goal is to put my brand in front of every person in San Diego County, that'd be unrealistic. Typically most agents—including myself—start to niche down, whether you're picking a geographic area or a type of market segment you're going to work with. With generalized broad brush branding, it's hard to really track return on investment because some of it is going to people that you know aren't thinking of moving. In fact, you're not even registering on their radar at times with old school direct mail postcards and things like that. Whereas with digital, if someone is actually ready to make a move, they typically go online first. They start in the research phase just browsing at houses. In the beginning, they might not be that focused. But when they get closer to that transactional phase, that's typically when I find that the majority of the clients are looking on sites like realtor.com. So when they are looking there, that's when I want my branding to definitely be in front of them. That's where I want a heavy amount of repetition because that's going to get me the biggest bang for my buck in terms of return on investment. We noticed you connect your branding to your customer recommendations. How does this benefit you? The branding is that that really important piece to get you and to get your reviews in front of people. This is really to establish credibility in the eyes of the consumer. This hasn't changed in the last 30 years. People do business with people that they know, people that they like and people that they trust. When they send in an inquiry, they may not even know that they're getting in contact with you. Other times, they may be specifically reaching out to you because they've seen you over and over again. The trust also somewhat comes from repetition, but that's where these reviews are so important. They establish credibility. In our current society, people don't even buy a pack of gum without reading reviews. It's just social proof—the third party validation has become the most important currency in terms of establishing credibility and having someone trust you. It's really one of the most important pieces of branding. Since you manage to get the attention of home shoppers, can you use that when doing a listing presentation? The branding piece is probably more important on the listing side than working with buyers. It is important and buyers will Google you—they'll look at reviews on realtor.com. Buyers do research, but sellers do even more. I feel like really vet and check out the agent that they're going to work with. On the listing presentation, when in front of a seller, I present with, "You probably have already researched me, but in case you haven't seen it, let me show you that we are on the number one search portal online, realtor.com. We are a featured Local Expert, which is going to drive more buyers to want to be in contact with us." This is really what they're looking for to sell their house—reaching more buyers These tools allow me to establish credibility. For a seller, it's so important. I find more and more sellers these days are looking for credible local experts—people with really detailed local market knowledge. Do you actively market these services when prospecting for listings? From a marketing standpoint, in order to "sell your home for the highest possible price," sellers intuitively know they need the maximum exposure. They need the most amount of eyeballs on their house by being able to feature their property in a prominent spot. When someone is searching for local homes in an area on realtor.com, you can make their listings stand out at the top of the list and be prominently featured. This is something you can drive to in a marketing piece. I have a few different lists of neighborhoods of people who are potential sellers and I run ads to reach them. Even from direct mail, you could drive it via a piece with a unique selling proposition. "Look, we will feature your home in a top position on realtor.com, which is going to get you more buyers. More eyeballs equals a higher sales price—give me a buzz so I can tell you how we do this." It seems you have this well integrated. Does having this buttoned up help you with recruiting and retention? Anything you can do that differentiates from your competition is always a valuable recruitment tool or retention tool. You need to be seen as credible to the agents on your team who are thinking of joining, or if they're going to stick around, they have to believe that you have credibility. Being the featured local expert in your town definitely helps establish credibility and is a great retention tool.    
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Marketing to Millennials
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Generating Leads on a Budget
Paid lead sources are an easy and efficient way to fuel your business' lead funnel. But if you're just starting out or haven't found your real estate rhythm yet, you may be on the hunt for some free lead generation strategies. Check out these five free lead generation strategies below:
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7 Outrageous Real Estate Marketing Ideas that Actually Worked
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How to Market to Expireds the Right Way
Part One: What, Why, and Where There's no doubt that expired listings can be a profitable and worthy lead generation mechanism for agents new and old. These days, with the proliferation of both agents and tools available to discover expireds, competition is gnawing at returns. Perhaps most importantly, however, is the effect calling on expired listings has to the reputation of the real estate industry. The most common techniques rely on finding or buying contact information for expired listings and calling on them. As Edward Zorn notes, his statement below is an average experience for a seller with an expired listing: "She had received more than a dozen telephone calls, the vast majority being robocalls, since her property had expired form the Multiple Listing Service (MLS) earlier that morning. The few telephone calls that she'd decided to answer resulted in awkward conversations with agents who clearly knew nothing about her property..." In this guide, we explain the reasons why expireds can be high ROI lead opportunities, but describe methods in which agents can stand apart and better deliver value when dealing with expired listings as well as introduce a better overall marketing strategy that still fits with an expireds strategy.
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12 Tips for Gaining Client Attention with Google Ads
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You Won the Listing! Now Create a Winning Marketing Strategy
Congrats, you've done it! You followed the plan and you won the listing! Naturally, the next step is to follow through on your marketing plan. It's time to get as many eyeballs on the listing as possible and earn your commission. These days, Millennials between the ages of 24 and 38 make up the largest single group of home buyers, and nearly half of all buyers are diving in for the very first time. This means that you are more likely to be working with or marketing to a young, first time buyer than ever before. Is your marketing taking this into account? Chances are, you haven't refreshed your marketing plan in a while, so it may be time to do some housekeeping.
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Real Estate Marketing Trends that Need to Die in 2019
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5 Ways to Revive Stale Real Estate Listings
When a real estate listing has been sitting on the market for a long time, it's considered "stale." But how long is "a long time"? Like so many things in real estate, it depends on what your market's like. If homes are going under contract within a week, then "stale" status can start in a matter of weeks. If listings tend to spend more days on market near you, then it would take much longer to be considered "stale." If you've taken a look at your market and think your real estate listing may be "stale," don't panic! Try these steps for freshening up your listing and enticing buyers.
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Spring Is the Season to Prime the Summer Real Estate Buyer Pump
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How to Turn Online Leads into Commissions in 3 Easy Steps
"I've already spoken to someone, thanks." *click* That's exactly how you DON'T want your first conversation with a new lead to go. And it doesn't have to if you have a system in place for attracting, following up, and nurturing home shoppers. No system? No problem. Today, we'll show you the "three Rs" that one successful agent uses to convert online leads into sales. Ready? Let's go!
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What to Look for When Buying Online Marketing and Lead Generation Tools
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11 Reasons Why Agents Can't Ignore Virtual Walkthrough Marketing Strategy
More leads, higher closing prices and an engaging experience that keeps users on your website for longer – what's not to love about new marketing capabilities and portal-friendly 3D virtual walkthroughs? Here are 11 reasons why you should embrace this technology.
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Trends in Online Marketing and Lead Generation
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Why Size Matters When Marketing a House
Gone are the days of copycat listings, uneducated buyers, the days of misrepresentation, and buyers' remorse when it comes to buying a home. Facilitating the sale of a home requires clear and accurate measurements if you want to keep pace in the competitive field as a Realtor. With new legislation, rules, and regulations like the Residential Measurement Standard (RMS) in Alberta, Canada, Realtors need to stay on top of it all to continue to be a valuable resource when it comes to helping sell a home.
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 2)
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Marketing Tip: Pay More Attention to Gen Xers
The National Association of REALTORS research experts continuously share housing data with insights that sometimes surprise or delight. Their recent look into Gen Xers did both – for me at least. Here are some terrific nuggets that I believe has one major takeaway. It seems all the attention has been on Millennials (or Gen Y), when perhaps we should be spending more time focusing on this ready-to-buy market, the Gen Xers. "Defined as buyers between 39 and 54 years old, they now make up the SECOND largest share of home buyers by generation, at 24 percent of all home buyers in 2018," NAR says. Some of the stats make this market a super target: The median age is 45 years old They were born between 1965 and 1979 56 percent have one or more child under 18 living at home 23 percent have two children under 18 living at home 65 percent are married Why do they buy? The American dream (desire to own a home or a larger one) and life happens: job relocation. The surprise and delightful part? The NAR says, "Gen Xers surpassed Younger Boomers this year and purchased the greatest share of multi-generational homes at 16 percent." That tells you a lot about this generation. Want some more reasons to focus your marketing on Gen Xers? Try these statistics: 88 percent buy DETACHED single-family homes, not condos or townhomes. Gen Xers make up the largest demographic group that purchases detached single-family homes. They have the highest median household income at $111,100. The reasons for the higher income: More double income couples. They purchased homes commensurate with their incomes. They bought the largest homes in square footage with a median of 2100 square feet. Ready for the drumroll? They bought the most expensive homes among all generations. Some more fresh data if you need extra motivation: Gen Xers are the most racially and ethnically diverse group of home buyers One in four identified as a race other than White/Caucasian This group has the highest percentage of home buyers that speak another language besides English Gen Xers also are very home-buying savvy. They purchased new homes, thus avoiding renovations and major repairs and replacements, and previously owned homes for a better overall value. They don't move far – can you say loyal repeat customer? The median distance from their previous home is 11 miles Gen Xers are the second most likely to buy in neighborhoods that are convenient to schools They are highly systematic, searching for a median of 10 weeks, viewing an average of 10 homes How do they buy? Most Gen Xers used savings and proceeds from a previous home sale for their down payment. Here's another fact most people missed. Many Gen Xers had to wait to buy due to too much debt. In fact, 24 percent of Gen Xers were delayed five years, and 30 percent were delayed more than five years from buying a home. When you look at just the buyers who said that saving for the down payment was the most challenging step in the buying process, 46 percent had credit card debt, and 21 percent had childcare expenses. "That's important," NAR says, "because it is more than other generations." And what about student debt? NAR found Gen Xers also averaged $30,000 in student debt, the highest median amount and equal to that of Older Millennials. But guess which group represents the largest number of home SELLERS? Gen Xers at 25 percent. And Gen X sellers are even better positioned financially: They had the highest median household income among sellers at $123,600. "Once again, Gen X sellers were the most racially and ethnically diverse of the generations," says NAR. Why do Gen Xers sell? No surprises in the list here: their homes were too small, a job relocation, a change in family situation, and they wanted to move to a better neighborhood. Here's one final reason to enjoy marketing to this group: Gen Xers canceled vacations more than other age groups to save for a home. They clearly are passionate and motivate to be homeowners. What's not to like about that? To view the original article, visit the WAV Group blog.
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6 Must-Haves for Your Multichannel Real Estate Marketing Plan
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 1)
For both new and experienced agents, spring is always a busy time in the real estate market. After the dull winter season, prospective buyers look forward to springtime to purchase a home. Of course, as a real estate agent, you want to take advantage of the growing market during this time, so how do you separate yourself from the competition? How do you capture more than your fair share of hot prospects, and how do you ensure that past clients call you when thinking of buying or selling a home this season? In this two-part series, we will show you how to stand out as a real estate agent in a competitive market, specifically during a busy time!
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6 Surefire Ways to Get Top Dollar for Your Seller
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How to Create and Effectively Use Email Lists to Grow Your Business
Do you remember when we liked getting email? We liked it so much that Hollywood once made an entire movie about it. In You've Got Mail, the charming and feisty shop owner (played by Meg Ryan) had an email flirtation with the business savvy, but slightly annoying corporate executive (played by Tom Hanks). Each time they heard the addicting ding signifying a new message, they couldn't wait to read it. Remember that feeling? It goes without saying that these days, things may have changed a little bit.
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