3 Innovative Marketing Strategies Every Real Estate Agent Needs for Their Listings

What if you could find a way to stay ahead of the curve and differentiate your business from competitors? One of the best places to start is by looking at your property marketing strategy. Keeping how you promote your listings fresh by leveraging innovative marketing strategies may help you close sales faster.

Here are three transformative tactics that you can use to dramatically boost the visibility – and effectiveness – of your listings:

1. Embrace the Art of Storytelling

Every property has a unique story to tell, so treating each listing identically might not yield the best results. You will need to do some homework. First, delve into the property's history to search for ideas of what might make this property different or unique. While you may be able to glean insights from property records, why not hear it first-hand? By talking to veteran neighborhood residents, who most likely have observed the home over the years and decades, you may be able to gather a priceless anecdote for your story.

Modern social tools provide an excellent platform for you to share these listing stories dynamically and engagingly. You or an assistant can create captivating short videos for platforms like Facebook, Instagram, and TikTok. Better yet, an in-depth blog post detailing the listing's story can help drive traffic from social media to your website if you promote your blog post. Such marketing efforts will distinguish your approach from your competition and ensure the stories you create remain memorable to potential buyers.

2. Incorporate a Floor Plan

Standing out in the crowd of listings is essential for capturing buyer attention. One effective way to do this is by including a floor plan. Research indicates that while two out of three buyers want to see a floor plan, most listings do not provide one.

Integrating a floor plan can yield several benefits:

• Making your listing memorable: A listing featuring a floor plan catches the eye of more potential buyers.
• Facilitating visualization: Floor plans deliver a clear property overview, aiding the buyer's visualization process.
• Emotional connection: By allowing potential buyers to envision themselves in the property, floor plans can establish an emotional affinity, further influencing their purchasing decision.
• Filtering serious buyers: Incorporating a floor plan can attract more qualified buyers, saving you and your seller valuable time.

According to Rightmove, adding a floor plan to a real estate listing can increase clicks on a listing by 52%. The National Association of Realtors (NAR) survey revealed that 55% of buyers found floor plans "very helpful" in their home search.

The key is leveraging technology, as many 3D visual rendering programs like Matterport offer built-in floor plans. Professional photographers are also increasingly adding floor plans, and advancements in smartphone technology make creating a floor plan more convenient, accessible, and less expensive than ever.

3. Utilize Neighborhood Testimonials

The classic adage for real estate is "location, location, location," and it still rings true today. Showcasing a property's location can significantly impact its perceived value. One effective way to accentuate a property's location is by giving it context and featuring the surrounding area and nearby amenities.

A great way to showcase a community is by featuring neighborhood testimonials. Local residents often know firsthand their neighborhood's best features and benefits; many are ready and willing to rave about them.

Recording a video and transcribing their testimonials can provide a treasure trove of marketing material, requiring only your time and effort. Authentic neighborhood testimonials not only boost the appeal of a property but also help position you as the go-to local expert.

Neighborhood testimonials can be promoted across all marketing channels: websites, Instagram, Facebook, TikTok, and more. They are a powerful differentiator, reinforcing the agent's unique selling proposition.

Creativity counts

Storytelling brings the property to life, adding a unique perspective to your listings. Floor plans facilitate a deeper connection between buyers and the property, boosting your listings' engagement. Neighborhood testimonials offer a touch of authenticity, making your listings more irresistible and cementing your reputation as the go-to local expert.

Don't forget that a digital transaction management solution like Form Simplicity is another technology differentiator you can leverage. Making your workflow more efficient for you, your transaction partners, and your clients will give you more time to focus on marketing.

Utilize these innovative strategies to put your listings in the spotlight, accelerate sales, and rise above the competition. Leverage the power of technology in what you do to meet buyer expectations and exceed them, helping you close more deals and drive more success. Remember, it's not about working harder but working smarter. With these strategies, you're equipped to do just that.

Other related stories of interest:

• Are you leveraging networking to boost your business?
• 5 Facebook hacks to help you grow your business
• 3 surprising advantages of a digital transaction management program
• 4 ways brokers can build their brand with Form Simplicity

Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.