24 Fresh Lead Generation Strategies for 2024

A new year is an opportune time to try out new ways to market your business. Need some inspiration? Jimmy Burgess, CEO of BHHS Beach Properties of Florida, has plenty for you.

In the video below, Burgess lays out 24 lead generation ideas for you to try — everything from using QR codes to circle prospecting to AI and beyond. Some of these strategies may already be favorites of yours, and others may be new to you.

Whatever the case, check out this video to get inspired on ways to revitalize your lead gen efforts in 2024.

Short on time? Here's a list of every strategy from this video. Use the timestamps to jump directly to the lead generation ideas you most want to learn about.

00:39 - Use QR Codes to Attract Buyers
01:37 - Produce Searchable YouTube Videos
02:22 - Rocket Home Leads
02:59 - Re-engage Your Database
03:41 - Unsolicited Video CMAs
04:05 - Host Open Houses
04:32 - Reach Out to Airbnb Owners
05:18 - Redfin Referral Network
05:44 - Geographical Farming
06:06 - ChatGPT for Optimized Social Media Posts
06:49 - Asking for Referrals from Agents Leaving the Business
07:30 - Instagram Story Links to Lead Capture Pages
08:11 - Expired Listings
08:50 - Optimize Your Google Business Profile
09:21 - Buy Lunch, Not Leads
09:41 - Host Going Away Parties for Your Sellers
10:22 - For Sale by Owners
10:44 - Use QR Codes to Attract Sellers
11:31 - Host a First-Time Homebuyer Seminar
11:56 - "Little Help" Social Media Posts
12:43 - Circle Prospecting
13:38 - Veterans United Realty
14:29 - Ask for Referrals
15:01 - Buying Online Leads

Related Reading

• 40 Tools, Tips and Scripts for Finding More Listings
• 8 Ways to Generate Real Estate Leads on a Budget
• Real Estate Lead Generation: 12 Strategies for Agents to Build a Robust Pipeline