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From New Listings to Referrals: The Marketing Secret that Helps this Realtor Win Every Time
If you're like most Realtors, you probably already have a plan in place for marketing your listings. But how well are you able to communicate that marketing plan to potential seller clients--especially if that plan includes digital strategies that may be confusing to homeowners? Randy Durham has it all figured out. A practicing Realtor since 1994, Chattanooga-based Durham uses realtor.com Local Expert to market both specific listings and his brand. The tool employs ad retargeting technology to display his listing and branding ads to real estate consumers as they browse around the web. But how does he explain that to sellers during his listing presentations to help them understand how it will benefit the sale of their home? We sat down with Durham to find out. Read on to learn how he talks about Local Expert in his listing presentations, and how the program also helps connect him to buyers and past clients. How persistent is your brand on national websites? When consumers search a particular city or zip code on realtor.com®, I'm always there and present with either a listing or information about me. Even if they go from page to page, I'm still there with them so I stay top of mind. I've been pre-introduced. Someone buying a home will be familiar with you before they make contact. Does this help you with home sellers? When I'm on a listing presentation, I'm able to show that they're going to be in at least 50% of the searches for a buyer in their area looking for a home. That home will follow that person around as they're looking within the specific area where that seller is. So I'm showing the seller that they're going to get exposure continuously. How do you let prospective sellers know you have this advantage? You can use this in neighborhood campaigns or in specific targeting listing promotions as far as trying to solicit for listings. This is particularly effective with expired listings. You're showing them you have a way that other agents typically would not have to get additional exposure for their home. It's very powerful for expireds because they've already been-there-done-that—but now many are looking for new things that can happen to actually get their property sold. What are the longer-term benefits of being persistent with your brand? You've got to have consistent impressions of yourself out there for the public to see. Research shows it takes eight to 10 impressions of some sort of marketing to actually get a buyer's attention and recognize who you are and have recall ability. You want to continuously have your name out there, particularly in targeted areas. You want to be the agent that owns that area. It works to get yourself top of mind with your past clients as well as new clients. I just really took on the Chattanooga market with this branding. I just think that it's going to have a powerful impact. This is one of those things you've got to be in it for the long haul. You can't go out there in one month and say, "Okay how many transactions did I get?" But this has some power to it, and I'm quite impressed with it. Does this work into your repeat and referral business plan? A home seller generally starts their search on the internet. Even if there are past clients, they don't always usually pick up the phone and call me first. They're out there looking to see what's available or what's sold in their neighborhood if they are a seller. If you're there with a branding product like realtor.com® Local Expert in those searches in their neighborhoods, when they see you they say, "Yeah, that's the guy that sold me my house—that's who we need to call."
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Do you fear anonymous reviews? Take back control of your online profile today.
Wednesday, October 30, 2019 at 1:00 PM PDT With so many unverified, anonymous and fake reviews scattered all over the web, it's no wonder you may feel disempowered--like you're losing control of your online reputation. Verified reviews are your most valuable assets and they help you take back control! And collecting them is only the first step--if you're not leveraging your reviews by promoting them across all your digital channels, you're missing out on building trust with new clients and winning their listings! In a world that has become hungry for reviews, learn how RateMyAgent will empower you to feed your online reputation by collecting verified and trusted reviews, as well as how to utilize their suite of digital marketing tools to share and promote them across all your digital channels, including; your socials, your website, on Google search and all across the web! Want to make sure your verified reviews are here, there and everywhere? Register now!
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Marketing New Construction Homes: What Real Estate Agents Need to Know
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Open House? Live Tweet It.
Social media is a great way to market yourself as a real estate agent. You may find yourself looking at new ways to share a listing or advertise for an open house. One great way you can showcase an open house is by live tweeting it. Twitter is a platform that is meant for short, quick messages that you can share with your followers and allow them to engage with you in real time. Twitter is a great way to keep a conversation going, but that isn't the only benefit to live tweeting an open house.
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Friday Freebie: Download This Monthly Marketing Kit Sample
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How to Create a Powerful Online Reputation
What Is a Powerful Online Reputation? According to NAR's Profile of Home Buyers and Sellers, when asked what the deciding factor was in choosing their real estate professional, home sellers prioritized the agent's reputation over other factors. As defined by Merriam Webster, reputation is your "overall quality or character as seen or judged by people in general" and the "recognition by other people of some characteristic or ability," such as being clever or good at problem-solving. In today's world, the impression of your reputation often begins online. Even with personal, word-of-mouth referrals, people are likely to hear good things about you and then go online to validate that impression. So you have to ask yourself: What are the qualities I want to be recognized for and how do I make that part of the impression I give online?
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Elevate Your Real Estate Marketing Success with an Elevate Educational Boot Camp
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6 Kinds of Infographics to Use in Real Estate Marketing
The real estate business is competitive. Marketers are competing for attention in the same arenas for similar audience profiles. With the digital sphere clogged with information, it is becoming harder for marketers to get their content noticed. While content marketing efforts make a difference in the amount of engagement real estate agencies receive, the best way to captivate an audience is by using strong visuals, like high quality images, charts, and infographics. But not all marketers have access to graphic designers nor the time or ability to start learning graphic design software to make such visuals. Fortunately, there are online resources now available to real estate marketers that offer stunning infographic templates, all of which are customizable and shareable. Today we will be looking at the six kinds of infographics you can use as a real estate marketer.
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The Five Fifty-Five Program
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6 Real Estate Marketing Lessons from Kim Kardashian
Love her or leave her, there is no argument that Kim Kardashian is a powerhouse marketer. With 146 million Instagram followers and 61.7 million Twitter followers (the highest in the world), Kim's international social prowess makes her one of the largest brand influencers out there. Whether or not you follow or tune in for the latest in Kardashian/Jenner/West drama, there are definitely lessons to be learned from her marketing expertise. As Kanye told GQ magazine, "In order to win at life, you need some Kim K skills, period." So... here you go:
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How to Boost Your Real Estate Website Traffic 10x with Pinterest
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Real Estate Agent's Ultimate Live Streaming Guide in 2019
In 2019, live streaming content for your real estate business is one of the most lucrative social channels on which to generate tons of organic traction. Most real estate agents are not using the power of live streaming to its full potential. While hosting one of our webinars with local real estate agents, we found out that the biggest obstacle agents are facing from doing live streams is lack of training. Agents do not know how and what kind of content to create for their live videos. In this guide, we will go over everything you need to know about creating live streaming content for your real estate business. We will also share some blueprints of how to use live streaming videos to reach out to homeowners.
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Market Dominant Yet Still Marketing: One Agent's Secrets to Success
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5 Real Estate Retargeting Tips for Local Marketing
Are you frustrated with the bounce rate of your website? Do you have potential leads visiting, only to never return? You're not alone. On average, more than half of website visitors will leave a website almost instantly after landing on it. This is like a person walking into a clothing store and not being satisfied with the merchandise that is being displayed. Convinced that they won't find what they are looking for, they turn around and head to another store, or in your case, another agent.
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Friday Freebie: $25 Gift Card to ProspectsPLUS.com
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How to Create the Perfect Neighborhood Guide for Your Real Estate Website
The top real estate agents in the industry offer so much more than basic buying and selling services. The agents that become leaders are those who provide a continuous stream of value for their core clientele. Bring Your Prospects Value If you want to increase your number of commission checks, start thinking of ways to educate and support your community. Of course, you can pass on tips relating to the core elements of real estate like everyone else. But maybe there are other areas that you could provide insights on as well?
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10 Reasons Why You Are Not Generating Real Estate Clients Online
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Email Marketing Makes Customers for Life
Email marketing is, without a doubt, one of the biggest keys to success for real estate agents. When you meet someone, they may not be ready to immediately use your services. They may be considering buying or selling a home, but need months before they'll take action. Often, that means your potential business slips away. Email marketing helps to keep that from happening.
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From Restaurants to Real Estate: How One Entrepreneur Closed 79 Transactions in 1 Year
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3 Lazy Listing Tours to Stand Out as the Expert Agent
As a listing expert, you know one of the ways you stand out amongst other listing agents is how you market and sell homes. You can use the method and technologies you use to market homes as a point of distinction in your market place. For example, if most people are just listing homes in the MLS, you can tell prospective sellers how you do things differently. Maybe you use Facebook Ads, or online videos, or Google to get prospective homes in front of buyers. Whatever combination of steps you use to market homes becomes your competitive advantage. And you can stand out in the marketplace when you communicate and share your competitive advantage and what makes you different. In our real estate practice, we use a lot of online video to stand out in our market. One of our favorite types of videos for marketing listings is what we call a "Lazy Listing Tour." In these videos, we simple show people one or more highlight features in a home. Why do we call them LAZY? Because we don't use expensive equipment or contractors to produce these videos. We typically use just our phones or our computer's webcam to create these videos. And even though they are easy and free to make, they get great engagement and results in our marketing. Let's take a look at three different examples of Lazy Listing Tours that you can use to stand out as a listing expert through the innovative marketing of real estate... Garry's Walking Tour In this video, Garry just used his phone's camera, his ear pods as the mic, and a selfie stick to hold his phone. Then he just walked and talked to give some insights into this home. After posting on Facebook, we created Facebook Ads to promote this video and got rewarded with tons of engagement. Facebook's algorithm favored this style of informal, yet interesting information. Wood from the Chicago Stock Exchange This is a short yet effective video. Chris just used his phone's camera and mic with a selfie stick. In this example, we're just showing one highlight feature of a home—in this case, the wood beams featured in the house. After posting on Facebook, we created an Facebook Ad to promote the video. We only spent a $1 a day on Facebook for a few days, but got thousands of videos and dozens of people clicking to get more information about this listing. Angelwilde Lazy Listing Tour For this example, Chris never left the comfort of his own home. Instead of physically going to the listing, we pulled up pictures of the home and talked about them while recording his screen and video on his laptop's webcam and a screen recording app. Tools like Wistia's Soapbox make it easy to create this type of screen sharing video. Now that you've seen how easy it is to make videos to market listings, all you need is the real estate. If you don't have a listing of your own you can use, we suggest asking your broker for help in getting a listing you can use for marketing purposes. Another option is to partner up with a listing agent with a listing to host an open house where you can market the open house and feature the home. To view the original article, visit the Paperless Agent blog.
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Friday Freebie: Take a 5-Minute Survey on Listing Strategy, Get Rewards
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Email Marketing Dos and Don'ts
Studies show that Americans check their email up to 15 times per day, making email one of the most effective marketing channels for staying top-of-mind with existing clients and for reaching new clients. It's important to remember, however, that with a large number of emails hitting inboxes each day, the quality and usefulness of your emails will determine whether it's clicked on and read or sent directly to the spam folder. Here are some important dos and don'ts for creating emails that get read and remembered.
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Friday Freebie: Holiday Weekend Freedom Edition
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3 Outside-the-Box Marketing Strategies that Worked
The importance of having a consistent and diverse marketing strategy for your real estate business cannot be underestimated. Whether you are a real estate agent who is just getting started or a veteran with years of experience, coming up with fresh ideas and staying up-to-date on the latest marketing channels can keep your book of business booming even in times of downturn. Along with implementing marketing fundamentals, a number of agents are finding success using out-of-the-box marketing strategies to appeal to a broader audience, garner free press coverage and generate viral buzz. While there are no one-size-fits-all rules to coming up with the creative ideas that will get noticed, here are three examples real estate agents have used that got results.
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Real Estate Video Marketing Using Just Your Phone
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Building Your Brand and Referral Business with Ad Retargeting
Digital advertising and retargeting have become an increasingly popular tool for businesses to ensure they get their product/services in front of the right people at the right time. If you've ever checked out a pair of shoes while online shopping, you may have noticed that ads for those shoes have suddenly started following you to other websites. Lisa Fettner of ReferralExchange recently interviewed Chris Leithe, VP of Sales and Customer Success at Adwerx, to discuss how agents can use retargeting to build their brand and business. Below are tips from Chris on how you can use ad retargeting to boost your brand and reach the homebuyers and sellers you want to work with.
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Listing Tips and Strategies to Stand Out and Sell More Homes
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Get Ready for the Summer Selling Season with These Real Estate Marketing Ideas
Summer is a terrific time for real estate agents to focus on marketing. With summer break settling in, parents have more opportunities to go house-hunting with the young ones. It's no surprise that summer is a high mark in terms of the inventory of available homes, peaking between May and August--but listings tend to go fast! Competition may be fierce in the summer, but those who are prepared can make the most of the market's opportunities. Buyers and sellers alike have more time to absorb your marketing, so now is the time to add some extra elbow grease to your campaigns. Plus, it is that much easier to attract motivated buyers in summer!
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How to Automate a Google Sheets Lead Capture Form
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How to Work Your Way into the Plans of Potential Sellers
In this interview, Jesse Zagorsky of Z-Team Real Estate in San Diego shares the branding secrets that win his team more seller leads. Let's dive in: You implemented a branding component as another dimension to your online advertising. How does branding fit in or add value to your direct marketing? The branding portion is all about repetition and top-of-mind consciousness. But it's not just about them seeing your brand. I actually love combining branding with any sort of online outreach. The branding just supercharges all of your other marketing efforts including all the lead generation you do. When a consumer has an inquiry about a specific property—and if they get connected with you—that's just the start of it. When that consumer continues to research, it triggers something in their memory because they've already been seeing your branding. It's one of the things I love about the Local Expert product. The consumer is shopping on realtor.com and they're looking at houses. When they're searching in one specific area and you're the "Local Expert" in that area, they're seeing your face and branding over and over again, which is how you create that top of mind consciousness. Lets talk about the local part of this. Are you trying to reach a specific group or your whole county? If my goal is to put my brand in front of every person in San Diego County, that'd be unrealistic. Typically most agents—including myself—start to niche down, whether you're picking a geographic area or a type of market segment you're going to work with. With generalized broad brush branding, it's hard to really track return on investment because some of it is going to people that you know aren't thinking of moving. In fact, you're not even registering on their radar at times with old school direct mail postcards and things like that. Whereas with digital, if someone is actually ready to make a move, they typically go online first. They start in the research phase just browsing at houses. In the beginning, they might not be that focused. But when they get closer to that transactional phase, that's typically when I find that the majority of the clients are looking on sites like realtor.com. So when they are looking there, that's when I want my branding to definitely be in front of them. That's where I want a heavy amount of repetition because that's going to get me the biggest bang for my buck in terms of return on investment. We noticed you connect your branding to your customer recommendations. How does this benefit you? The branding is that that really important piece to get you and to get your reviews in front of people. This is really to establish credibility in the eyes of the consumer. This hasn't changed in the last 30 years. People do business with people that they know, people that they like and people that they trust. When they send in an inquiry, they may not even know that they're getting in contact with you. Other times, they may be specifically reaching out to you because they've seen you over and over again. The trust also somewhat comes from repetition, but that's where these reviews are so important. They establish credibility. In our current society, people don't even buy a pack of gum without reading reviews. It's just social proof—the third party validation has become the most important currency in terms of establishing credibility and having someone trust you. It's really one of the most important pieces of branding. Since you manage to get the attention of home shoppers, can you use that when doing a listing presentation? The branding piece is probably more important on the listing side than working with buyers. It is important and buyers will Google you—they'll look at reviews on realtor.com. Buyers do research, but sellers do even more. I feel like really vet and check out the agent that they're going to work with. On the listing presentation, when in front of a seller, I present with, "You probably have already researched me, but in case you haven't seen it, let me show you that we are on the number one search portal online, realtor.com. We are a featured Local Expert, which is going to drive more buyers to want to be in contact with us." This is really what they're looking for to sell their house—reaching more buyers These tools allow me to establish credibility. For a seller, it's so important. I find more and more sellers these days are looking for credible local experts—people with really detailed local market knowledge. Do you actively market these services when prospecting for listings? From a marketing standpoint, in order to "sell your home for the highest possible price," sellers intuitively know they need the maximum exposure. They need the most amount of eyeballs on their house by being able to feature their property in a prominent spot. When someone is searching for local homes in an area on realtor.com, you can make their listings stand out at the top of the list and be prominently featured. This is something you can drive to in a marketing piece. I have a few different lists of neighborhoods of people who are potential sellers and I run ads to reach them. Even from direct mail, you could drive it via a piece with a unique selling proposition. "Look, we will feature your home in a top position on realtor.com, which is going to get you more buyers. More eyeballs equals a higher sales price—give me a buzz so I can tell you how we do this." It seems you have this well integrated. Does having this buttoned up help you with recruiting and retention? Anything you can do that differentiates from your competition is always a valuable recruitment tool or retention tool. You need to be seen as credible to the agents on your team who are thinking of joining, or if they're going to stick around, they have to believe that you have credibility. Being the featured local expert in your town definitely helps establish credibility and is a great retention tool.    
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Marketing to Millennials
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Generating Leads on a Budget
Paid lead sources are an easy and efficient way to fuel your business' lead funnel. But if you're just starting out or haven't found your real estate rhythm yet, you may be on the hunt for some free lead generation strategies. Check out these five free lead generation strategies below:
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7 Outrageous Real Estate Marketing Ideas that Actually Worked
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How to Market to Expireds the Right Way
Part One: What, Why, and Where There's no doubt that expired listings can be a profitable and worthy lead generation mechanism for agents new and old. These days, with the proliferation of both agents and tools available to discover expireds, competition is gnawing at returns. Perhaps most importantly, however, is the effect calling on expired listings has to the reputation of the real estate industry. The most common techniques rely on finding or buying contact information for expired listings and calling on them. As Edward Zorn notes, his statement below is an average experience for a seller with an expired listing: "She had received more than a dozen telephone calls, the vast majority being robocalls, since her property had expired form the Multiple Listing Service (MLS) earlier that morning. The few telephone calls that she'd decided to answer resulted in awkward conversations with agents who clearly knew nothing about her property..." In this guide, we explain the reasons why expireds can be high ROI lead opportunities, but describe methods in which agents can stand apart and better deliver value when dealing with expired listings as well as introduce a better overall marketing strategy that still fits with an expireds strategy.
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12 Tips for Gaining Client Attention with Google Ads
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You Won the Listing! Now Create a Winning Marketing Strategy
Congrats, you've done it! You followed the plan and you won the listing! Naturally, the next step is to follow through on your marketing plan. It's time to get as many eyeballs on the listing as possible and earn your commission. These days, Millennials between the ages of 24 and 38 make up the largest single group of home buyers, and nearly half of all buyers are diving in for the very first time. This means that you are more likely to be working with or marketing to a young, first time buyer than ever before. Is your marketing taking this into account? Chances are, you haven't refreshed your marketing plan in a while, so it may be time to do some housekeeping.
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Real Estate Marketing Trends that Need to Die in 2019
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5 Ways to Revive Stale Real Estate Listings
When a real estate listing has been sitting on the market for a long time, it's considered "stale." But how long is "a long time"? Like so many things in real estate, it depends on what your market's like. If homes are going under contract within a week, then "stale" status can start in a matter of weeks. If listings tend to spend more days on market near you, then it would take much longer to be considered "stale." If you've taken a look at your market and think your real estate listing may be "stale," don't panic! Try these steps for freshening up your listing and enticing buyers.
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Spring Is the Season to Prime the Summer Real Estate Buyer Pump
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How to Turn Online Leads into Commissions in 3 Easy Steps
"I've already spoken to someone, thanks." *click* That's exactly how you DON'T want your first conversation with a new lead to go. And it doesn't have to if you have a system in place for attracting, following up, and nurturing home shoppers. No system? No problem. Today, we'll show you the "three Rs" that one successful agent uses to convert online leads into sales. Ready? Let's go!
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What to Look for When Buying Online Marketing and Lead Generation Tools
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11 Reasons Why Agents Can't Ignore Virtual Walkthrough Marketing Strategy
More leads, higher closing prices and an engaging experience that keeps users on your website for longer – what's not to love about new marketing capabilities and portal-friendly 3D virtual walkthroughs? Here are 11 reasons why you should embrace this technology.
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Trends in Online Marketing and Lead Generation
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Why Size Matters When Marketing a House
Gone are the days of copycat listings, uneducated buyers, the days of misrepresentation, and buyers' remorse when it comes to buying a home. Facilitating the sale of a home requires clear and accurate measurements if you want to keep pace in the competitive field as a Realtor. With new legislation, rules, and regulations like the Residential Measurement Standard (RMS) in Alberta, Canada, Realtors need to stay on top of it all to continue to be a valuable resource when it comes to helping sell a home.
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 2)
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Marketing Tip: Pay More Attention to Gen Xers
The National Association of REALTORS research experts continuously share housing data with insights that sometimes surprise or delight. Their recent look into Gen Xers did both – for me at least. Here are some terrific nuggets that I believe has one major takeaway. It seems all the attention has been on Millennials (or Gen Y), when perhaps we should be spending more time focusing on this ready-to-buy market, the Gen Xers. "Defined as buyers between 39 and 54 years old, they now make up the SECOND largest share of home buyers by generation, at 24 percent of all home buyers in 2018," NAR says. Some of the stats make this market a super target: The median age is 45 years old They were born between 1965 and 1979 56 percent have one or more child under 18 living at home 23 percent have two children under 18 living at home 65 percent are married Why do they buy? The American dream (desire to own a home or a larger one) and life happens: job relocation. The surprise and delightful part? The NAR says, "Gen Xers surpassed Younger Boomers this year and purchased the greatest share of multi-generational homes at 16 percent." That tells you a lot about this generation. Want some more reasons to focus your marketing on Gen Xers? Try these statistics: 88 percent buy DETACHED single-family homes, not condos or townhomes. Gen Xers make up the largest demographic group that purchases detached single-family homes. They have the highest median household income at $111,100. The reasons for the higher income: More double income couples. They purchased homes commensurate with their incomes. They bought the largest homes in square footage with a median of 2100 square feet. Ready for the drumroll? They bought the most expensive homes among all generations. Some more fresh data if you need extra motivation: Gen Xers are the most racially and ethnically diverse group of home buyers One in four identified as a race other than White/Caucasian This group has the highest percentage of home buyers that speak another language besides English Gen Xers also are very home-buying savvy. They purchased new homes, thus avoiding renovations and major repairs and replacements, and previously owned homes for a better overall value. They don't move far – can you say loyal repeat customer? The median distance from their previous home is 11 miles Gen Xers are the second most likely to buy in neighborhoods that are convenient to schools They are highly systematic, searching for a median of 10 weeks, viewing an average of 10 homes How do they buy? Most Gen Xers used savings and proceeds from a previous home sale for their down payment. Here's another fact most people missed. Many Gen Xers had to wait to buy due to too much debt. In fact, 24 percent of Gen Xers were delayed five years, and 30 percent were delayed more than five years from buying a home. When you look at just the buyers who said that saving for the down payment was the most challenging step in the buying process, 46 percent had credit card debt, and 21 percent had childcare expenses. "That's important," NAR says, "because it is more than other generations." And what about student debt? NAR found Gen Xers also averaged $30,000 in student debt, the highest median amount and equal to that of Older Millennials. But guess which group represents the largest number of home SELLERS? Gen Xers at 25 percent. And Gen X sellers are even better positioned financially: They had the highest median household income among sellers at $123,600. "Once again, Gen X sellers were the most racially and ethnically diverse of the generations," says NAR. Why do Gen Xers sell? No surprises in the list here: their homes were too small, a job relocation, a change in family situation, and they wanted to move to a better neighborhood. Here's one final reason to enjoy marketing to this group: Gen Xers canceled vacations more than other age groups to save for a home. They clearly are passionate and motivate to be homeowners. What's not to like about that? To view the original article, visit the WAV Group blog.
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6 Must-Haves for Your Multichannel Real Estate Marketing Plan
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 1)
For both new and experienced agents, spring is always a busy time in the real estate market. After the dull winter season, prospective buyers look forward to springtime to purchase a home. Of course, as a real estate agent, you want to take advantage of the growing market during this time, so how do you separate yourself from the competition? How do you capture more than your fair share of hot prospects, and how do you ensure that past clients call you when thinking of buying or selling a home this season? In this two-part series, we will show you how to stand out as a real estate agent in a competitive market, specifically during a busy time!
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6 Surefire Ways to Get Top Dollar for Your Seller
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How to Create and Effectively Use Email Lists to Grow Your Business
Do you remember when we liked getting email? We liked it so much that Hollywood once made an entire movie about it. In You've Got Mail, the charming and feisty shop owner (played by Meg Ryan) had an email flirtation with the business savvy, but slightly annoying corporate executive (played by Tom Hanks). Each time they heard the addicting ding signifying a new message, they couldn't wait to read it. Remember that feeling? It goes without saying that these days, things may have changed a little bit.
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The Dos and Don'ts of Content Marketing in Real Estate
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How Realtors Can Stay Relevant in 2019
It's the end of real estate as we know it—and we feel fine! For years, many people have predicted new technology would transform the real estate market, displacing many REALTORS from the profession. Although technology has provided terrific tools for comparing home listings and making transactions easier, agents remain a key part of success for buyers and sellers. The profession is growing and people are continuing to discover the value of expert advice. But one thing is true—the way people relate to their listings (and agents) is changing.
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Why Is Home Buying Emotional? It Should Be Logical Too!
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5 Buzzworthy Real Estate Marketing Trends You Can Use
2018 was a tremendous year for the real estate industry, and 2019 is shaping up to be just as big! In 2018, real estate agents saw innovative digital technologies begin to change the way business is done. Customers looking for home listings have shifted their research almost entirely online. In 2019, emerging technologies will start to transform agents' day-to-day workflow. More things that were once considered "nice to have" will become online branding necessities. Below, we predict what will be most buzzworthy in 2019.
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Building Your Brand on Instagram? These Tips Can Help!
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YouTube Real Estate Marketing: The Ultimate Guide
Video marketing is one of the most useful tools for growing your real estate brand, and there's no better platform than YouTube for showcasing your best video content. With more than a billion users and a name known around the world, YouTube is a great place to reach real estate prospects from a wide range of demographics. It's also a fast, reliable platform for sharing video, which makes it easy for prospects to see what you have to offer. But success with YouTube isn't automatic. Learn how to position yourself for success with our ultimate guide to YouTube real estate marketing.
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Online Advertising Advice: Why Winter Is Your Time to Shine
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What Today's Buyers Are Looking for Online
Whether you're a new agent or a seasoned pro, chances are you're always looking for that competitive edge over other local agents to score the hottest new listings in your area. From your (perfectly on-brand) listing presentation to your rock-solid knowledge of the latest neighbourhood sales, you've got the tools you need to nail the appointment. While those factors can certainly help sway a seller's decision and win you the handshake, one thing is certain: in today's market, sellers have a LOT of questions.
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Marketing Ideas for New Real Estate Agents
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Marrying Content Marketing with Real Estate
Content is the fuel that will propel your business objectives forward – whether you need to boost search rankings, nurture prospects, generate new leads or enhance your brand – all avenues lead back to having high-quality content as a real estate agent. Now that's all well and good, you might be saying to yourself, but good content marketing doesn't just fall from the sky. Everyone from small businesses to the enterprise level is all-in on content marketing because it's a sustainable way to invigorate your business.
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4 Essential Landing Page Features to Improve and Convert Leads
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5 Tips for Your First Year as a Real Estate Agent
Whether you're already in your first year as a real estate agent or thinking about a career change, you've probably had an image of agent life in your head. Whatever notions you might have about life as a real estate agent, it's important to manage those expectations and build a solid foundation for your business. Here are five things to do in your first year to make sure you're building toward a successful career:
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5 Easy Ways to Promote Your Business During Your Downtime
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10 Creative Marketing Ideas for 2019
New year, new you, new chances to win over new buyers and sellers! This year, resolve to try at least one new, unexpected lead generation strategy. Here are some outside-the-box marketing ideas to help you start 2019 with a bang:
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Did You Make Your Broker's Naughty or Nice List This Year?
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[Best of 2018] 93 Leads from a Facebook Post: One Agent's Strategy Revealed
There are just 10 publishing days left in 2018, and we're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published back in October and is #10 in our countdown. Stay tuned tomorrow for #9! Vanessa Calhoun knows the secret to budget-friendly real estate leads. From a single boosted post on Facebook, the Atlanta-based agent won almost 100 leads--and now has three buyers IN CONTRACT. Calhoun boosted the post below from her Facebook business page for $100 for three days to people within a 25 mile radius around her listing. "The reach was 9,240. I had 433 link clicks and generated 93 leads," Calhoun says. "I spent $100.00 total." Though Calhoun describes her boosted post as "nothing fancy," she managed to spend a budget-friendly $1.08 per lead. What are her secrets to success? Find out below! 1. Quality Listing Photos Bad listing photos are a great way to junk up nice marketing materials--and an even better way to spend more than you should on your marketing campaigns. Photos are what attract people to your Facebook ads or boosted posts, so make sure they're top notch. Calhoun makes sure she uses professional photos for each of her listings. 2. Smart Pricing Notice that Calhoun lists the price of the home in her post. She says that it's a good price for her area, and highlighting that draws people in. It's a smart strategy--overpriced houses tend to linger on the market. Think of price as a tool for attracting buyers and multiple offers. Using price to create high interest in a listing can generate multiple offers, which gives sellers leverage to negotiate for a higher price. (Need to convince a seller to reduce the listing price? Try this advice.) 3. Smart Lead Capture Tactics What does every ad or boosted post need? A landing page! Calhoun uses a tool called Listings-to-Leads, which lets agents generate landing pages and a wealth of other marketing collateral. For this boosted post, Calhoun sent click-thrus to a single property website from Listings-to-Leads. In order to increase conversions, she set the site's lead capture form to pop up immediately (see the screenshot below). To view the site, visitors must either connect with their Facebook or email address. Either way, you get their contact information. While, yes, forced lead capture will drive some click-thrus away, the ones who DO give up their contact information are more likely to be interested buyers--and warmer leads. 4. Connect Your CRM Once you win a lead, don't let it slip through the cracks! Calhoun makes sure all her leads automatically go from her Listings-to-Leads site into her Market Leader CRM. There, they are automatically assigned to appropriate drip campaigns so that she can continue to nurture them. Ready to get started on your own high-converting marketing campaigns? Try Listings-to-Leads FREE for 14 days.  
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Pros, Cons, and Best Practices of a 'Guaranteed Sold' Program
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3 Reasons Real Estate Agents Should Keep Marketing Through Winter
Sure, most real estate markets slow down in the winter — but agents shouldn't be following suit! Colder months are a prime time to build your reputation and stay front of mind for prospects. Here are three reasons why it's worth investing real estate marketing dollars during the winter months.
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5 Steps to Developing a Digital Marketing Plan for Real Estate
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5 Real Estate Marketing Ideas Cooked to Thanksgiving Perfection
There are so many things to look forward to during Thanksgiving weekend, and we're not just talking about your delicious dinner. Thanksgiving is also one of the best holidays for real estate marketing because you can show your thanks to the clients and communities that help make your real estate success possible. Whether you're giving a gift, raising money for a good cause, or just letting clients know that you care, now is the time to start thinking about Thanksgiving marketing. Get started with our five delicious Thanksgiving marketing ideas, cooked to perfection for the start of the holiday season.
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Last-minute Ad Blitz for Open House Nets 200+ Leads
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Six Ways to Engage with Your Sphere This Fall
Ah, fall. The time of the year when it suddenly becomes socially acceptable (if not encouraged) to drink pumpkin spiced lattes with virtually every meal as we all helplessly watch our timelines get taken over by "throwing leaves" pics. Aside from the pumpkin overload and sweater weather, fall also brings tons of new opportunities to engage with your sphere. Here are a few fall inspired ideas to kickstart your sphere marketing this season!
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How to Take Your Marketing Strategies from Dull to Dynamic
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Top 5 Digital Marketing Mistakes Real Estate Agents Make
To figure out how to get your real estate marketing plan to go right, let's start with talking about what can go wrong. Here are some of the biggest mistakes we see real estate agents make when it comes to digital advertising and brand building — along with advice for avoiding these missteps so you can reach more potential clients.
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Safe Selling: How to Avoid Marketing that Attracts Predators
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How to Use 'Google My Business' for Real Estate
Google is the king of search engines. It processes over 9 billion searches every day—roughly 104,000 searches per second. With most buyers and sellers using the Internet at some point during their transaction, Google is a good place to start. Make sure your business is easy to find by verifying it in Google My Business. What is Google My Business? Google My Business is Google's way of helping you manage your business's information in search results and Google Maps. Among other things, this free tool allows you to verify and edit your business information in Google's search results. Verified businesses show up in a special box in search results. It looks like this:
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How to Create Your Personal Real Estate Brand Online
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Why (and How) Real Estate Agents Should Use Video
Earlier this year, the social media management gurus at Buffer reported on 2018 trends and confirmed what we've known to be true: Video is the most popular type of content on social media, and it's not going anywhere. In fact, BuzzSumo found that video posts on Facebook have twice the engagement of other posts. More and more people are putting marketing dollars into video, and there are tons of reasons that real estate agents should do the same. Here, we answer a few FAQs on video and how you can bake it into your digital marketing strategy:
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93 Leads from a Facebook Post: One Agent's Strategy Revealed
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Choosing a Marketing Niche to Dominate Using Competitive Data
Choosing a real estate niche for marketing and doing business is important, and there could be a better way than just deciding to specialize in what you know best or in the biggest niche in your area. The internet has effectively defined many niche markets through the popularity of certain search phrases and website popularity. This can help you in making a real estate niche decision--so just what is a better way to decide on a niche?
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Friday Freebie: Create Pro Real Estate Videos in 60 Seconds (or Less)
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9 Ways to Brand Yourself Before, During, and After a Sale
When it comes to marketing, research shows that agents focus on leads, while brokers focus on brand awareness. Yes, warm leads are crucial to earning that next commission check, but don't overlook the importance of branding. A strong brand means that rather than chasing warm leads, the leads come to you. So when a consumer in your town gets ready to buy or sell a home, your name is the first they think of. And, bonus for your budget, local brand recognition means you can spend less on buying leads directly. So how can you get to a point where your face and your logo are recognized in your community? First of all, be consistent. Make sure your logo, headshot, and brand colors are the same across all of your marketing channels--social media, print flyers, online ads, etc. A consumer's mind won't latch onto a "brand" that looks different everywhere. Second, realize that branding is a process that starts well before a transaction and continues long after it. Here are a few strategies you can leverage at every part of the transaction cycle. Before the Sale Want your number to be the first that consumers call when they're ready to transact? This is the stage where it's most crucial to build brand awareness. These tactics can help: Social media - According to studies from REAL Trends and NAR, social media is the best source of high quality leads for agents. Engage your sphere by posting and commenting regularly, but go easy on the heavy-handed sales tactics. Most people aren't ready to buy or sell a home, and you risk alienating them if that's all you post about. Instead, post things of interest to homeowners and on-the-fence renters, and limit promotional posts to 10 percent. Branded zip code ads - Want to save money while targeting the exact people who need your services right now? Consider ad retargeting, which shows your ads only to those most likely to transact soon. Adwerx's zip code ads, for example, show your name and contact information to likely local real estate consumers. These ads follow them across the web, Facebook and in mobile apps, reinforcing your brand and increasing the likelihood that you'll be top-of-mind. Property portals - Agents may have a love/hate relationship with property portals, but they're often where consumers begin their real estate search—so their importance can't be overlooked. Even if you don't buy ads on portals, at least be sure to complete and fill out your agent profile on each platform. During the Sale The time when you're actively serving a real estate client is your best opportunity to ensure your brand's impression endures after the sale. Here are a few ways to combine a great client experience with your branding goals: Branded mobile apps - Smartphones have become an indispensable part of the home search. Be sure your brand is the one they see when searching by offering a mobile search app that's branded to your business. Homesnap Pro is free to 900,000 Realtors via their MLS, and lets agents share their branded app with clients. Zillow and Trulia, and franchises like Keller Williams offer branded agent apps, too. Listing ads - If have a listing, advertise it online. Not only does this make your sellers happy, but it also puts your brand in front of thousands of local real estate consumers. A service like Adwerx can seamlessly distribute your listing ads across social media, mobile apps, and the web. Leverage transaction events - Did you just list a home? Reduce the price? Close a sale? Chances are, your listing's neighbors are curious about what's happening. Take the opportunity to reinforce your brand across the neighborhood by sending postcards/flyers or creating online ads that announce what's happening. Don't forget the call to action, e.g., Just sold! ... Contact me to see how much your home could sell for! After the Sale Once a sale is complete, your focus shifts to long-term maintenance of the client relationship. Be sure to offer things of value to keep clients engaged over time. Relevant coupons - Moving is one of life's most stressful (and costly) experiences. Offer your clients coupons for related services like junk removal, moving trucks, pizza (for move day), or internet setup. Team up with local companies, or use a service like MooveGuru to automate things for you. Host events - Keep in touch with past clients by hosting events like annual client appreciation or holiday parties. Homeowner seminars that offer expert advice, perhaps from a local contractor, on home upkeep are a great choice, too. If high-tech is more your thing, consider co-hosting a webinar with a local lender on a topic like refinancing a home. Content - Informative blog posts, social media announcements about local events, and guides to winterizing your home can all keep you in mind as the expert on all things home-related. Sending out an annual home valuation on the sale closing anniversary is another way to keep your value top-of-mind. Just be sure to include your branding and contact information! There you have it--nine ways to create a memorable brand before, during, and after a sale! For more information on branding opportunities, visit Adwerx.com.    
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5 Social Media Tips to Launch Your Real Estate Brand and Win Clients
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Every Step Agents Can Take to Create a Monthly Real Estate Marketing Plan
Feel like it's impossible to do all the things you need to do each month? If your marketing is drawing the short end of the stick (and for most agents, that's the first thing to go), then you need to come up with a productivity plan that proactively puts you in front of client prospects before your pipeline dries up. Over the last year, I've spoken to hundreds of agents to come up with this 60-Minute Perfectly Productive Power Plan, a one-hour monthly challenge that helps agents: Create a short market update video Get their name and brand in front of the people who matter most Target real prospects and leads with real market information Follow up one-to-one with anyone who showed interest in their original content
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How Can You Use Your Strong Reputation to Expand Your Online Brand?
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Real Estate Video Marketing 101
Real estate photography is something we've talked about often. From drones to VR, tech adds greater options. This week, we're going to simplify it down and cover traditional real estate property video marketing. Get the Right Video Equipment If you want to shoot video content on your own, you're going to need dedicated hardware. You don't want to use your phone to do a walkthrough. Even the best phones can't do video well and you're going to end up with something shaky with poor composition—which will scare off potential buyer leads and harm your brand!
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Maximizing Facebook: Boost Your Posts or Post More Ads?
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5 Real Estate Marketing Secrets
It's not an exaggeration to say that real estate marketing is an industry, and like any industry, there are plenty of secrets for success that you can learn from people who have been there before. There may not be one big secret that will guarantee success, but there are indeed plenty of smaller ones that will add up, making life much easier as you market your real estate business. Our team is here to pull back the curtain and let you in on five key secrets that will help you take your real estate marketing to the next level.
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Neighborhood Profile Pages for More Real Estate Buyer Leads
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Video Marketing for Real Estate Made Easy
Thursday, August 23, 2018 at 9:00 AM PDT Every day, billions of people watch billions of hours of video on YouTube. That's more than 40 Super Bowls being watched every day! That's why now, more than ever, video websites like YouTube and Facebook are like the "Wild West" of advertising online. No one is doing it. It's easy (when you know how). And the results are AMAZING. Don't let excuses like "I don't know how" or "It's too hard" hold you back. Join us this Thursday to learn how easy Video Marketing and YouTube can be (even for the most camera shy). Plus, you'll learn how to get crazy exposure to your local real estate market, build heaping amounts of Trust in a short amount of time, and turn your network of relationships into a tribe of word-of-mouth fans. Join us for Thursday's webinar to learn: The easy way to create videos of yourself or your listings (no fancy camera or editing software required!) Templates, scripts, and outlines that will make creating videos simple, quick, and fun (and help get rid of stage fright). Quick tips for setting up a YouTube channel your clients will want to visit again and again. Video SEO best practices that will help clients and prospects find your videos. YouTube Ad campaigns that will get your listings MASSIVE exposure (YouTube is the #1 search destination for homebuyers). Register now!
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5 Marketing Tips for Your Real Estate Business That You Probably Haven't Tried Yet
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5 Ways to Win More Business in a Low Inventory Market
We've talked a lot about strategies for finding business in low inventory market conditions. Digital ads in particular are a favorite method, as they're low cost and highly targeted. However, the battle for business got tougher this summer after Facebook's decision to discontinue ads that let agents target "likely to move" consumers. If that development put a crimp in your digital marketing plans, never fear. Today, we'll introduce you to an alternative way to target real estate consumers on Facebook, as well as strategies that will take your marketing campaign well beyond the confines of the world's most popular social network. Raising Brand Awareness Before a prospect reaches out to you, first they have to know you exist! Here are a few ways to build awareness of you and your real estate services: The Basics Let's start with a few simple, must-do items. Like it or not, for many consumers, the real estate search begins on property search portals. Be sure you've claimed and completed your agent profile (don't worry, it's free!) on sites like Realtor.com, Homes.com, Zillow, and Trulia. Double-check that your contact information is correct, and add a headshot to increase profile views. Bonus points if you actively ask for and display client reviews. In that vein, make sure you double-check that your contact information on file with your brokerage is correct, too. Agent information is often syndicated to national portals via listing data, so if it's incorrect with your broker, it will be incorrect across the web, too. Targeted Digital Ads Did you know that there's a powerful way to target real estate consumers online? It's called "retargeting," and it's one of the most effective forms of online advertising available today. If you've ever noticed that certain ads seem to follow you online, you've experienced retargeting. Adwerx is the retargeting leader in the real estate space. Their technology analyzes the online behavior of consumers to determine who is most likely to buy or sell a home in the near future. So if, for instance, a consumer uses an online mortgage calculator or fills out a form for a home valuation, that behavior signals that they're likely interested in buying or selling a soon--and therefore an excellent target for real estate ads. Once a consumer is identified as a good prospect, Adwerx then shows them your ad as they surf across the web--including on Facebook, within mobile apps, and on major sites like ESPN.com, the Wall Street Journal, CNN.com, and beyond. Because of the persistent nature of the ads, retargeting is an excellent way to establish your brand among those most likely to be interested. They're effective, too--targeted ads lead to a 1,046 percent increase in branded search, according to comScore. And because the ads are targeted to a very specific audience, they're very cost effective. When it comes to branding, Adwerx's Zip Code Ads lets agents put their business and contact information directly in front of those consumers in their area who are most likely to transact in the near future. And if you want to brand yourself while impressing your seller clients, their Listing Ads let you advertise your listings to buyers. And, bonus: they can even help you win listing presentations. Geographic Farming Good, old-fashioned geographic farming has been used for decades to build brand awareness for real estate services. But instead of blanketing your entire farm area with expensive print materials, you can save money by using a tool you already have access to in order to target those most likely to sell their home. What are we talking about? Your public records tool! First, determine what the average length of occupancy is for homeowners in your area. Next, use the public records database provided by your MLS or association to create a list of local homeowners who are approaching (or have surpassed) that average. Then send marketing materials only to those on that list. Try an offer for a free home valuation, or a postcard that touts how much home prices have appreciated in your area. Re-engaging Your Sphere of Influence Attracting new leads is one thing, but one of the most effective ways to drum up business is by engaging those who already know you. According to NAR, Sixty-four percent of recent home sellers used a referral or the same agent they had worked with in the past to purchase their next home. That's no small number--and your sphere is not something you can ignore. Here are a few ideas to keep your sphere primed for business: Lean on Your CRM Your CRM's contact database is one of the most valuable assets you have--and the more detailed information you input, the more valuable that asset becomes. For example, if you've recorded the date that a former client purchased their current home, you can reach out on the anniversary of the closing date with a complimentary home valuation. Whether or not your clients are ready to sell again, they'll appreciate seeing how the value of what is likely their biggest financial investment has grown! You can also use your database to invite your contacts to events like client appreciation parties, homeowner seminars, and beyond. Whatever keeps you top of mind is a plus! Advertise to Your Sphere Speaking of your contact database, Adwerx offers a simple, hands-off approach that will keep you top of mind with your sphere. Their Sphere Ads let you upload, sync, or even email a list contacts into their system. Then, Adwerx will target those contacts with ads for your business as they surf across the web, including on Facebook, and in mobile apps. It's a gentle way to keep you top of mind--and even encourage referrals. To learn more about connecting with your sphere of influence, check out these helpful articles from Adwerx: Which Kind of Sphere of Influence Do You Have? The Care and Feeding of Your Sphere of Influence for Real Estate Agents As the summer selling season wanes and inventory constricts further, try these tips to stand out from your competition! Want to learn more about targeted digital advertising for real estate? Visit Adwerx.com for more information.    
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Your Farm Area Doesn't Suck. Your Marketing Material Does.
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Selecting and Selling to Your Real Estate Niche
Looking for a way to set yourself apart from other real estate agents in the area? A niche marketing strategy may be your ticket to more meaningful exposure. Niche real estate encourages agents to exercise ownership over a sector of the market. This expertise can be applied to segments that are identified geographically, demographically or psychographically — any category that has special requests or requirements. Think about it this way: all professional sports players are outstandingly athletic. They have a certain level of physical agility and mental fortitude that exceeds your Average Joe. However, you don't make it into the major leagues simply by being fast, fit and famous. These athletes are specialists, and not just in a sport, but almost always in a preferred position.
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How to Leverage Content Marketing for Lead Generation
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Summer Marketing Ideas for Real Estate
Besides being a great time to sell homes, the summer months provide excellent opportunities to market your real estate business. Parents take time off work to be with their children, special events bring the community together, and summer holidays provide the perfect opportunity to connect with real estate customers in your area. We've created a checklist of summertime marketing tips for the real estate industry that will grow your business during this "hot" selling season:
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How to Use Instagram for Real Estate Marketing
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IGTV and Video Marketing for Your Business
In light of reaching 1 billion users, Instagram released their newest product, IGTV! IGTV stands for Instagram Television and is a new app designed for watching longer, vertical videos. You can now post videos that are 15 seconds to one hour long! This is a huge step for the platform, which previously only allowed 1-minute video clips.
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Real Estate Branding by Niche Market Will Grow Your Business
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2 Content Marketing Strategies for Agents that Want to Crush It
There once was a day when real estate agents were either considered "content marketers" (inbound) or "Pay per click," Adwords, banner ads, and farming guys (outbound). These days, though, the two methodologies of marketing have crossed paths--leading to new, interesting opportunities. Because the typical homeowner is overwhelmed with advertisements from other agents, sending out pertinent, educational content to establish yourself as the thought leader in your farm area is a great way to make your brand rise above the rest of the noise. For agents that have heavily relied on Facebook marketing as a means for generating real estate leads, content marketing has also become more important than ever. As you know, Facebook changed their algorithm, putting the most importance on ads that Facebook users deem pertinent and useful. Ads that are engaged with the most, shared the most, and commented on the most are the ones that win.
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