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Making the Connection with Online Consumers
Friday, December 13, 2019 at 10:00 AM PST Ninety-five percent of home buyers start their search online. These buyers are more informed and have higher expectations than ever. Learn the keys to quality connection and start building relationships sooner. This session will cover: Understand the expectations of online consumers Honing a meaningful response Crush it with your digital presence Leverage mobile for on-the-go Register now!
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3 Easy Holiday Marketing Ideas for Real Estate Agents
Somehow it's that time of year again! Before you know it you'll be going full-speed ahead into 2020. While the holidays are a great time to slow down, enjoy family time, and focus on business planning, we all know there is always the opportunity to generate more business. So here are a few quick marketing ideas to capitalize on this holiday season!
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Using Online Marketing to Grow Your Luxury Real Estate Business
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Top 22 Real Estate Marketing Tools and Strategies for Agents
Real estate marketing has never been easier – or harder. You can setup an ad campaign in minutes, but so can everyone else. And you're not just competing against other agents. Now you're also competing against new real estate tech companies like Opendoor and Knock, which have raised hundreds of millions of dollars. On top of all that, you're juggling sellers, buyers, lenders, inspectors...we can keep going. So how are you staying ahead?
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7 Reasons Why Real Estate Video Marketing Is a Wise Choice for You
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Frequently Asked Questions about Real Estate Marketing
Do you feel overwhelmed by marketing? There are so many options and possibilities for marketing your real estate business, from email to SEO, to blogging, to social media and more. Understanding which of the many real estate marketing strategies make the most sense for you is key. However, determining where to focus your efforts and figuring out how to actually do these things can be overwhelming. You're not alone. Thousands of real estate agents run into this issue and are keen on learning how to leverage digital marketing to stand out in a sea of competition. Many real estate agents ask similar questions, so why not address them here? Chances are some or all of these questions have crossed your mind!
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Success Story: Exploring How Agents Choose Real Estate Technology
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From New Listings to Referrals: The Marketing Secret that Helps this Realtor Win Every Time
If you're like most Realtors, you probably already have a plan in place for marketing your listings. But how well are you able to communicate that marketing plan to potential seller clients--especially if that plan includes digital strategies that may be confusing to homeowners? Randy Durham has it all figured out. A practicing Realtor since 1994, Chattanooga-based Durham uses realtor.com Local Expert to market both specific listings and his brand. The tool employs ad retargeting technology to display his listing and branding ads to real estate consumers as they browse around the web. But how does he explain that to sellers during his listing presentations to help them understand how it will benefit the sale of their home? We sat down with Durham to find out. Read on to learn how he talks about Local Expert in his listing presentations, and how the program also helps connect him to buyers and past clients. How persistent is your brand on national websites? When consumers search a particular city or zip code on realtor.com®, I'm always there and present with either a listing or information about me. Even if they go from page to page, I'm still there with them so I stay top of mind. I've been pre-introduced. Someone buying a home will be familiar with you before they make contact. Does this help you with home sellers? When I'm on a listing presentation, I'm able to show that they're going to be in at least 50% of the searches for a buyer in their area looking for a home. That home will follow that person around as they're looking within the specific area where that seller is. So I'm showing the seller that they're going to get exposure continuously. How do you let prospective sellers know you have this advantage? You can use this in neighborhood campaigns or in specific targeting listing promotions as far as trying to solicit for listings. This is particularly effective with expired listings. You're showing them you have a way that other agents typically would not have to get additional exposure for their home. It's very powerful for expireds because they've already been-there-done-that—but now many are looking for new things that can happen to actually get their property sold. What are the longer-term benefits of being persistent with your brand? You've got to have consistent impressions of yourself out there for the public to see. Research shows it takes eight to 10 impressions of some sort of marketing to actually get a buyer's attention and recognize who you are and have recall ability. You want to continuously have your name out there, particularly in targeted areas. You want to be the agent that owns that area. It works to get yourself top of mind with your past clients as well as new clients. I just really took on the Chattanooga market with this branding. I just think that it's going to have a powerful impact. This is one of those things you've got to be in it for the long haul. You can't go out there in one month and say, "Okay how many transactions did I get?" But this has some power to it, and I'm quite impressed with it. Does this work into your repeat and referral business plan? A home seller generally starts their search on the internet. Even if there are past clients, they don't always usually pick up the phone and call me first. They're out there looking to see what's available or what's sold in their neighborhood if they are a seller. If you're there with a branding product like realtor.com® Local Expert in those searches in their neighborhoods, when they see you they say, "Yeah, that's the guy that sold me my house—that's who we need to call."
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Marketing New Construction Homes: What Real Estate Agents Need to Know
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Open House? Live Tweet It.
Social media is a great way to market yourself as a real estate agent. You may find yourself looking at new ways to share a listing or advertise for an open house. One great way you can showcase an open house is by live tweeting it. Twitter is a platform that is meant for short, quick messages that you can share with your followers and allow them to engage with you in real time. Twitter is a great way to keep a conversation going, but that isn't the only benefit to live tweeting an open house.
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Friday Freebie: Download This Monthly Marketing Kit Sample
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How to Create a Powerful Online Reputation
What Is a Powerful Online Reputation? According to NAR's Profile of Home Buyers and Sellers, when asked what the deciding factor was in choosing their real estate professional, home sellers prioritized the agent's reputation over other factors. As defined by Merriam Webster, reputation is your "overall quality or character as seen or judged by people in general" and the "recognition by other people of some characteristic or ability," such as being clever or good at problem-solving. In today's world, the impression of your reputation often begins online. Even with personal, word-of-mouth referrals, people are likely to hear good things about you and then go online to validate that impression. So you have to ask yourself: What are the qualities I want to be recognized for and how do I make that part of the impression I give online?
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Elevate Your Real Estate Marketing Success with an Elevate Educational Boot Camp
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6 Kinds of Infographics to Use in Real Estate Marketing
The real estate business is competitive. Marketers are competing for attention in the same arenas for similar audience profiles. With the digital sphere clogged with information, it is becoming harder for marketers to get their content noticed. While content marketing efforts make a difference in the amount of engagement real estate agencies receive, the best way to captivate an audience is by using strong visuals, like high quality images, charts, and infographics. But not all marketers have access to graphic designers nor the time or ability to start learning graphic design software to make such visuals. Fortunately, there are online resources now available to real estate marketers that offer stunning infographic templates, all of which are customizable and shareable. Today we will be looking at the six kinds of infographics you can use as a real estate marketer.
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The Five Fifty-Five Program
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6 Real Estate Marketing Lessons from Kim Kardashian
Love her or leave her, there is no argument that Kim Kardashian is a powerhouse marketer. With 146 million Instagram followers and 61.7 million Twitter followers (the highest in the world), Kim's international social prowess makes her one of the largest brand influencers out there. Whether or not you follow or tune in for the latest in Kardashian/Jenner/West drama, there are definitely lessons to be learned from her marketing expertise. As Kanye told GQ magazine, "In order to win at life, you need some Kim K skills, period." So... here you go:
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How to Boost Your Real Estate Website Traffic 10x with Pinterest
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Real Estate Agent's Ultimate Live Streaming Guide in 2019
In 2019, live streaming content for your real estate business is one of the most lucrative social channels on which to generate tons of organic traction. Most real estate agents are not using the power of live streaming to its full potential. While hosting one of our webinars with local real estate agents, we found out that the biggest obstacle agents are facing from doing live streams is lack of training. Agents do not know how and what kind of content to create for their live videos. In this guide, we will go over everything you need to know about creating live streaming content for your real estate business. We will also share some blueprints of how to use live streaming videos to reach out to homeowners.
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Market Dominant Yet Still Marketing: One Agent's Secrets to Success
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5 Real Estate Retargeting Tips for Local Marketing
Are you frustrated with the bounce rate of your website? Do you have potential leads visiting, only to never return? You're not alone. On average, more than half of website visitors will leave a website almost instantly after landing on it. This is like a person walking into a clothing store and not being satisfied with the merchandise that is being displayed. Convinced that they won't find what they are looking for, they turn around and head to another store, or in your case, another agent.
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Friday Freebie: $25 Gift Card to ProspectsPLUS.com
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How to Create the Perfect Neighborhood Guide for Your Real Estate Website
The top real estate agents in the industry offer so much more than basic buying and selling services. The agents that become leaders are those who provide a continuous stream of value for their core clientele. Bring Your Prospects Value If you want to increase your number of commission checks, start thinking of ways to educate and support your community. Of course, you can pass on tips relating to the core elements of real estate like everyone else. But maybe there are other areas that you could provide insights on as well?
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10 Reasons Why You Are Not Generating Real Estate Clients Online
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Email Marketing Makes Customers for Life
Email marketing is, without a doubt, one of the biggest keys to success for real estate agents. When you meet someone, they may not be ready to immediately use your services. They may be considering buying or selling a home, but need months before they'll take action. Often, that means your potential business slips away. Email marketing helps to keep that from happening.
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From Restaurants to Real Estate: How One Entrepreneur Closed 79 Transactions in 1 Year
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3 Lazy Listing Tours to Stand Out as the Expert Agent
As a listing expert, you know one of the ways you stand out amongst other listing agents is how you market and sell homes. You can use the method and technologies you use to market homes as a point of distinction in your market place. For example, if most people are just listing homes in the MLS, you can tell prospective sellers how you do things differently. Maybe you use Facebook Ads, or online videos, or Google to get prospective homes in front of buyers. Whatever combination of steps you use to market homes becomes your competitive advantage. And you can stand out in the marketplace when you communicate and share your competitive advantage and what makes you different. In our real estate practice, we use a lot of online video to stand out in our market. One of our favorite types of videos for marketing listings is what we call a "Lazy Listing Tour." In these videos, we simple show people one or more highlight features in a home. Why do we call them LAZY? Because we don't use expensive equipment or contractors to produce these videos. We typically use just our phones or our computer's webcam to create these videos. And even though they are easy and free to make, they get great engagement and results in our marketing. Let's take a look at three different examples of Lazy Listing Tours that you can use to stand out as a listing expert through the innovative marketing of real estate... Garry's Walking Tour In this video, Garry just used his phone's camera, his ear pods as the mic, and a selfie stick to hold his phone. Then he just walked and talked to give some insights into this home. After posting on Facebook, we created Facebook Ads to promote this video and got rewarded with tons of engagement. Facebook's algorithm favored this style of informal, yet interesting information. Wood from the Chicago Stock Exchange This is a short yet effective video. Chris just used his phone's camera and mic with a selfie stick. In this example, we're just showing one highlight feature of a home—in this case, the wood beams featured in the house. After posting on Facebook, we created an Facebook Ad to promote the video. We only spent a $1 a day on Facebook for a few days, but got thousands of videos and dozens of people clicking to get more information about this listing. Angelwilde Lazy Listing Tour For this example, Chris never left the comfort of his own home. Instead of physically going to the listing, we pulled up pictures of the home and talked about them while recording his screen and video on his laptop's webcam and a screen recording app. Tools like Wistia's Soapbox make it easy to create this type of screen sharing video. Now that you've seen how easy it is to make videos to market listings, all you need is the real estate. If you don't have a listing of your own you can use, we suggest asking your broker for help in getting a listing you can use for marketing purposes. Another option is to partner up with a listing agent with a listing to host an open house where you can market the open house and feature the home. To view the original article, visit the Paperless Agent blog.
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Friday Freebie: Take a 5-Minute Survey on Listing Strategy, Get Rewards
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Email Marketing Dos and Don'ts
Studies show that Americans check their email up to 15 times per day, making email one of the most effective marketing channels for staying top-of-mind with existing clients and for reaching new clients. It's important to remember, however, that with a large number of emails hitting inboxes each day, the quality and usefulness of your emails will determine whether it's clicked on and read or sent directly to the spam folder. Here are some important dos and don'ts for creating emails that get read and remembered.
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Friday Freebie: Holiday Weekend Freedom Edition
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3 Outside-the-Box Marketing Strategies that Worked
The importance of having a consistent and diverse marketing strategy for your real estate business cannot be underestimated. Whether you are a real estate agent who is just getting started or a veteran with years of experience, coming up with fresh ideas and staying up-to-date on the latest marketing channels can keep your book of business booming even in times of downturn. Along with implementing marketing fundamentals, a number of agents are finding success using out-of-the-box marketing strategies to appeal to a broader audience, garner free press coverage and generate viral buzz. While there are no one-size-fits-all rules to coming up with the creative ideas that will get noticed, here are three examples real estate agents have used that got results.
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Real Estate Video Marketing Using Just Your Phone
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Building Your Brand and Referral Business with Ad Retargeting
Digital advertising and retargeting have become an increasingly popular tool for businesses to ensure they get their product/services in front of the right people at the right time. If you've ever checked out a pair of shoes while online shopping, you may have noticed that ads for those shoes have suddenly started following you to other websites. Lisa Fettner of ReferralExchange recently interviewed Chris Leithe, VP of Sales and Customer Success at Adwerx, to discuss how agents can use retargeting to build their brand and business. Below are tips from Chris on how you can use ad retargeting to boost your brand and reach the homebuyers and sellers you want to work with.
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Listing Tips and Strategies to Stand Out and Sell More Homes
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Get Ready for the Summer Selling Season with These Real Estate Marketing Ideas
Summer is a terrific time for real estate agents to focus on marketing. With summer break settling in, parents have more opportunities to go house-hunting with the young ones. It's no surprise that summer is a high mark in terms of the inventory of available homes, peaking between May and August--but listings tend to go fast! Competition may be fierce in the summer, but those who are prepared can make the most of the market's opportunities. Buyers and sellers alike have more time to absorb your marketing, so now is the time to add some extra elbow grease to your campaigns. Plus, it is that much easier to attract motivated buyers in summer!
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How to Automate a Google Sheets Lead Capture Form
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How to Work Your Way into the Plans of Potential Sellers
In this interview, Jesse Zagorsky of Z-Team Real Estate in San Diego shares the branding secrets that win his team more seller leads. Let's dive in: You implemented a branding component as another dimension to your online advertising. How does branding fit in or add value to your direct marketing? The branding portion is all about repetition and top-of-mind consciousness. But it's not just about them seeing your brand. I actually love combining branding with any sort of online outreach. The branding just supercharges all of your other marketing efforts including all the lead generation you do. When a consumer has an inquiry about a specific property—and if they get connected with you—that's just the start of it. When that consumer continues to research, it triggers something in their memory because they've already been seeing your branding. It's one of the things I love about the Local Expert product. The consumer is shopping on realtor.com and they're looking at houses. When they're searching in one specific area and you're the "Local Expert" in that area, they're seeing your face and branding over and over again, which is how you create that top of mind consciousness. Lets talk about the local part of this. Are you trying to reach a specific group or your whole county? If my goal is to put my brand in front of every person in San Diego County, that'd be unrealistic. Typically most agents—including myself—start to niche down, whether you're picking a geographic area or a type of market segment you're going to work with. With generalized broad brush branding, it's hard to really track return on investment because some of it is going to people that you know aren't thinking of moving. In fact, you're not even registering on their radar at times with old school direct mail postcards and things like that. Whereas with digital, if someone is actually ready to make a move, they typically go online first. They start in the research phase just browsing at houses. In the beginning, they might not be that focused. But when they get closer to that transactional phase, that's typically when I find that the majority of the clients are looking on sites like realtor.com. So when they are looking there, that's when I want my branding to definitely be in front of them. That's where I want a heavy amount of repetition because that's going to get me the biggest bang for my buck in terms of return on investment. We noticed you connect your branding to your customer recommendations. How does this benefit you? The branding is that that really important piece to get you and to get your reviews in front of people. This is really to establish credibility in the eyes of the consumer. This hasn't changed in the last 30 years. People do business with people that they know, people that they like and people that they trust. When they send in an inquiry, they may not even know that they're getting in contact with you. Other times, they may be specifically reaching out to you because they've seen you over and over again. The trust also somewhat comes from repetition, but that's where these reviews are so important. They establish credibility. In our current society, people don't even buy a pack of gum without reading reviews. It's just social proof—the third party validation has become the most important currency in terms of establishing credibility and having someone trust you. It's really one of the most important pieces of branding. Since you manage to get the attention of home shoppers, can you use that when doing a listing presentation? The branding piece is probably more important on the listing side than working with buyers. It is important and buyers will Google you—they'll look at reviews on realtor.com. Buyers do research, but sellers do even more. I feel like really vet and check out the agent that they're going to work with. On the listing presentation, when in front of a seller, I present with, "You probably have already researched me, but in case you haven't seen it, let me show you that we are on the number one search portal online, realtor.com. We are a featured Local Expert, which is going to drive more buyers to want to be in contact with us." This is really what they're looking for to sell their house—reaching more buyers These tools allow me to establish credibility. For a seller, it's so important. I find more and more sellers these days are looking for credible local experts—people with really detailed local market knowledge. Do you actively market these services when prospecting for listings? From a marketing standpoint, in order to "sell your home for the highest possible price," sellers intuitively know they need the maximum exposure. They need the most amount of eyeballs on their house by being able to feature their property in a prominent spot. When someone is searching for local homes in an area on realtor.com, you can make their listings stand out at the top of the list and be prominently featured. This is something you can drive to in a marketing piece. I have a few different lists of neighborhoods of people who are potential sellers and I run ads to reach them. Even from direct mail, you could drive it via a piece with a unique selling proposition. "Look, we will feature your home in a top position on realtor.com, which is going to get you more buyers. More eyeballs equals a higher sales price—give me a buzz so I can tell you how we do this." It seems you have this well integrated. Does having this buttoned up help you with recruiting and retention? Anything you can do that differentiates from your competition is always a valuable recruitment tool or retention tool. You need to be seen as credible to the agents on your team who are thinking of joining, or if they're going to stick around, they have to believe that you have credibility. Being the featured local expert in your town definitely helps establish credibility and is a great retention tool.    
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Marketing to Millennials
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Generating Leads on a Budget
Paid lead sources are an easy and efficient way to fuel your business' lead funnel. But if you're just starting out or haven't found your real estate rhythm yet, you may be on the hunt for some free lead generation strategies. Check out these five free lead generation strategies below:
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7 Outrageous Real Estate Marketing Ideas that Actually Worked
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How to Market to Expireds the Right Way
Part One: What, Why, and Where There's no doubt that expired listings can be a profitable and worthy lead generation mechanism for agents new and old. These days, with the proliferation of both agents and tools available to discover expireds, competition is gnawing at returns. Perhaps most importantly, however, is the effect calling on expired listings has to the reputation of the real estate industry. The most common techniques rely on finding or buying contact information for expired listings and calling on them. As Edward Zorn notes, his statement below is an average experience for a seller with an expired listing: "She had received more than a dozen telephone calls, the vast majority being robocalls, since her property had expired form the Multiple Listing Service (MLS) earlier that morning. The few telephone calls that she'd decided to answer resulted in awkward conversations with agents who clearly knew nothing about her property..." In this guide, we explain the reasons why expireds can be high ROI lead opportunities, but describe methods in which agents can stand apart and better deliver value when dealing with expired listings as well as introduce a better overall marketing strategy that still fits with an expireds strategy.
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12 Tips for Gaining Client Attention with Google Ads
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You Won the Listing! Now Create a Winning Marketing Strategy
Congrats, you've done it! You followed the plan and you won the listing! Naturally, the next step is to follow through on your marketing plan. It's time to get as many eyeballs on the listing as possible and earn your commission. These days, Millennials between the ages of 24 and 38 make up the largest single group of home buyers, and nearly half of all buyers are diving in for the very first time. This means that you are more likely to be working with or marketing to a young, first time buyer than ever before. Is your marketing taking this into account? Chances are, you haven't refreshed your marketing plan in a while, so it may be time to do some housekeeping.
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Real Estate Marketing Trends that Need to Die in 2019
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5 Ways to Revive Stale Real Estate Listings
When a real estate listing has been sitting on the market for a long time, it's considered "stale." But how long is "a long time"? Like so many things in real estate, it depends on what your market's like. If homes are going under contract within a week, then "stale" status can start in a matter of weeks. If listings tend to spend more days on market near you, then it would take much longer to be considered "stale." If you've taken a look at your market and think your real estate listing may be "stale," don't panic! Try these steps for freshening up your listing and enticing buyers.
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Spring Is the Season to Prime the Summer Real Estate Buyer Pump
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How to Turn Online Leads into Commissions in 3 Easy Steps
"I've already spoken to someone, thanks." *click* That's exactly how you DON'T want your first conversation with a new lead to go. And it doesn't have to if you have a system in place for attracting, following up, and nurturing home shoppers. No system? No problem. Today, we'll show you the "three Rs" that one successful agent uses to convert online leads into sales. Ready? Let's go!
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What to Look for When Buying Online Marketing and Lead Generation Tools
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11 Reasons Why Agents Can't Ignore Virtual Walkthrough Marketing Strategy
More leads, higher closing prices and an engaging experience that keeps users on your website for longer – what's not to love about new marketing capabilities and portal-friendly 3D virtual walkthroughs? Here are 11 reasons why you should embrace this technology.
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Trends in Online Marketing and Lead Generation
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Why Size Matters When Marketing a House
Gone are the days of copycat listings, uneducated buyers, the days of misrepresentation, and buyers' remorse when it comes to buying a home. Facilitating the sale of a home requires clear and accurate measurements if you want to keep pace in the competitive field as a Realtor. With new legislation, rules, and regulations like the Residential Measurement Standard (RMS) in Alberta, Canada, Realtors need to stay on top of it all to continue to be a valuable resource when it comes to helping sell a home.
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 2)
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Marketing Tip: Pay More Attention to Gen Xers
The National Association of REALTORS research experts continuously share housing data with insights that sometimes surprise or delight. Their recent look into Gen Xers did both – for me at least. Here are some terrific nuggets that I believe has one major takeaway. It seems all the attention has been on Millennials (or Gen Y), when perhaps we should be spending more time focusing on this ready-to-buy market, the Gen Xers. "Defined as buyers between 39 and 54 years old, they now make up the SECOND largest share of home buyers by generation, at 24 percent of all home buyers in 2018," NAR says. Some of the stats make this market a super target: The median age is 45 years old They were born between 1965 and 1979 56 percent have one or more child under 18 living at home 23 percent have two children under 18 living at home 65 percent are married Why do they buy? The American dream (desire to own a home or a larger one) and life happens: job relocation. The surprise and delightful part? The NAR says, "Gen Xers surpassed Younger Boomers this year and purchased the greatest share of multi-generational homes at 16 percent." That tells you a lot about this generation. Want some more reasons to focus your marketing on Gen Xers? Try these statistics: 88 percent buy DETACHED single-family homes, not condos or townhomes. Gen Xers make up the largest demographic group that purchases detached single-family homes. They have the highest median household income at $111,100. The reasons for the higher income: More double income couples. They purchased homes commensurate with their incomes. They bought the largest homes in square footage with a median of 2100 square feet. Ready for the drumroll? They bought the most expensive homes among all generations. Some more fresh data if you need extra motivation: Gen Xers are the most racially and ethnically diverse group of home buyers One in four identified as a race other than White/Caucasian This group has the highest percentage of home buyers that speak another language besides English Gen Xers also are very home-buying savvy. They purchased new homes, thus avoiding renovations and major repairs and replacements, and previously owned homes for a better overall value. They don't move far – can you say loyal repeat customer? The median distance from their previous home is 11 miles Gen Xers are the second most likely to buy in neighborhoods that are convenient to schools They are highly systematic, searching for a median of 10 weeks, viewing an average of 10 homes How do they buy? Most Gen Xers used savings and proceeds from a previous home sale for their down payment. Here's another fact most people missed. Many Gen Xers had to wait to buy due to too much debt. In fact, 24 percent of Gen Xers were delayed five years, and 30 percent were delayed more than five years from buying a home. When you look at just the buyers who said that saving for the down payment was the most challenging step in the buying process, 46 percent had credit card debt, and 21 percent had childcare expenses. "That's important," NAR says, "because it is more than other generations." And what about student debt? NAR found Gen Xers also averaged $30,000 in student debt, the highest median amount and equal to that of Older Millennials. But guess which group represents the largest number of home SELLERS? Gen Xers at 25 percent. And Gen X sellers are even better positioned financially: They had the highest median household income among sellers at $123,600. "Once again, Gen X sellers were the most racially and ethnically diverse of the generations," says NAR. Why do Gen Xers sell? No surprises in the list here: their homes were too small, a job relocation, a change in family situation, and they wanted to move to a better neighborhood. Here's one final reason to enjoy marketing to this group: Gen Xers canceled vacations more than other age groups to save for a home. They clearly are passionate and motivate to be homeowners. What's not to like about that? To view the original article, visit the WAV Group blog.
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6 Must-Haves for Your Multichannel Real Estate Marketing Plan
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Stand Out from Competitor Real Estate Agents: A Few Key Tips (Part 1)
For both new and experienced agents, spring is always a busy time in the real estate market. After the dull winter season, prospective buyers look forward to springtime to purchase a home. Of course, as a real estate agent, you want to take advantage of the growing market during this time, so how do you separate yourself from the competition? How do you capture more than your fair share of hot prospects, and how do you ensure that past clients call you when thinking of buying or selling a home this season? In this two-part series, we will show you how to stand out as a real estate agent in a competitive market, specifically during a busy time!
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6 Surefire Ways to Get Top Dollar for Your Seller
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How to Create and Effectively Use Email Lists to Grow Your Business
Do you remember when we liked getting email? We liked it so much that Hollywood once made an entire movie about it. In You've Got Mail, the charming and feisty shop owner (played by Meg Ryan) had an email flirtation with the business savvy, but slightly annoying corporate executive (played by Tom Hanks). Each time they heard the addicting ding signifying a new message, they couldn't wait to read it. Remember that feeling? It goes without saying that these days, things may have changed a little bit.
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The Dos and Don'ts of Content Marketing in Real Estate
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How Realtors Can Stay Relevant in 2019
It's the end of real estate as we know it—and we feel fine! For years, many people have predicted new technology would transform the real estate market, displacing many REALTORS from the profession. Although technology has provided terrific tools for comparing home listings and making transactions easier, agents remain a key part of success for buyers and sellers. The profession is growing and people are continuing to discover the value of expert advice. But one thing is true—the way people relate to their listings (and agents) is changing.
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The Real Estate Content Golden Ratio
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Why Is Home Buying Emotional? It Should Be Logical Too!
Moving is listed as one of the top three most stressful life events. As one of the largest financial transactions in life, it can be hard to remove the emotion from the transaction. Neuroscientists have determined that emotions such as love, vanity, and pride can play a central role in this entire process. The way we feel can help determine what decision we make and why. Part of the role of a Realtor is to help your clients navigate the big emotions that come along with buying or selling, whether it be love or hate. While emotions will always play a part, rational decisions must also factor in. Realtors work hard to balance both the emotional and rational thought processes. We know that when making rational decisions, we often consider things like profit, security, and health. Rational purchases require extensive research based on concrete information like property dimensions, home inspections, and pre-qualification that can help to manage and mitigate emotional responses. In 2017, NAR did a survey of homebuyers and sellers to determine which features they found most helpful when doing real estate research. This survey gives us insight into the areas where emotion and rationale meet. Further, it gives insight into the tools that may help your clients focus on the rational side of the transaction. Source: http://goiguide.com/iguide-showcase Photography Photos continue to be the most useful and requested items during a home search. The importance of quality, professional photos can't be understated. Often these will be the buyer's true first impression and determine whether they will request an in-person showing. While photos can evoke emotion, they can also assist buyers with quickly eliminating spaces that don't work for them. Floor Plans One of the most underutilized real estate marketing features of all, properties with floor plans, see an increase in click-throughs by 52 percent. They're a true differentiator in the industry and make your listings stand out from the crowd by supplying new and interesting information in an easily understandable format. When a floor plan is included in a listing, it helps potential buyers to better visualize the layout of the house, especially if it is interactive. Property Details While floor plans are the best tool for emotionally moving into the home before ever buying it, they provide a very real and rational value – room dimensions. Room dimensions and overall square footage should be considered in terms of comparing recently sold prices in the market, as well as current comparable listings. Virtual Tours Coming in fourth on the list are virtual tours. While 3D virtual tours are often produced to create an emotional response, they also allow a buyer to judge the utility of the space for their needs. It's not just about how the room looks, it's about how usable the rooms really are. Being able to virtually look out a window, stand in a doorway, or walk down a hallway personalizes the experience in a way that is both emotional and rational. As humans, emotion will always play a role in major purchases. But with the right tools, data, and expertise, you can help your clients base their biggest financial decisions rationally and confidently as well. Brought to you by Sara Penny, Communications and Marketing Manager at Planitar Inc., the makers of iGUIDE, and the iGUIDE® Team. Follow the link for more information on how iGUIDE 3D Virtual Tours can help you save time and connect more with your clients.  
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5 Buzzworthy Real Estate Marketing Trends You Can Use
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Building Your Brand on Instagram? These Tips Can Help!
Real estate statistics consistently show that buyers do their search online. Some put it at 84 percent of Baby Boomers and 94 percent of Millennials using various websites as their primary search for real estate. With these numbers, it's no wonder so many businesses turn to social media apps to build their brand. One popular app to build your brand online is Instagram. If you're unfamiliar with Instagram, it is a social media app that is entirely based around photography. It allows you to share pictures and short videos with people that follow you. The percent of adults using Instagram has grown from 28 percent in 2016 to 35 percent in 2018. Twenty-one percent of Baby Boomers and 34 percent of US millennials use Instagram, and overall, Instagrammers are the social networkers most likely to follow brands. With these statistics in mind, we put together the basics to help you enhance your Instagram game and close your listings faster.
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YouTube Real Estate Marketing: The Ultimate Guide
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Online Advertising Advice: Why Winter Is Your Time to Shine
You might be reading the headline here and scratching your head, but hear us out: When it comes to maximizing the ROI on your online advertising, now is the moment to get the most bang for your buck. Here's why you need to be running real estate ads right now:
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What Today's Buyers Are Looking for Online
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Marketing Ideas for New Real Estate Agents
New agents focus on establishing and building their businesses by adopting tools that help them market to neighborhoods, impress buyers, showcase their professionalism, and nail listing presentations. Here are five tips on how to achieve those goals.
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Marrying Content Marketing with Real Estate
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4 Essential Landing Page Features to Improve and Convert Leads
Nothing drives away a potential customer like an unclear homepage that leaves them digging through various tabs and web pages to find what they need—and that's if they even take the time to browse past the landing page. Make sure your landing page has these key features to improve lead capturing.
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5 Tips for Your First Year as a Real Estate Agent
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5 Easy Ways to Promote Your Business During Your Downtime
Let me ask you a question – what do you like to do in your "free time"? If you are like most people these days, scrolling through Facebook while sitting on the couch probably makes your list. But what if you could enjoy your Facebook time and still promote your business? Sounds like a win-win situation, right? To help you keep your business rolling while still relaxing, we've assembled five ways you can do BOTH (that'll actually benefit your business).
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10 Creative Marketing Ideas for 2019
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Did You Make Your Broker's Naughty or Nice List This Year?
With the year almost over and Christmas almost here, it's time to figure out whether you made your broker's naughty agents list or their nice agents list. Which list you made it on comes down to a few different factors: lead generation, lead follow-up, and marketing. But if you weren't so nice this year, don't worry--now's the perfect time to start practicing for next year!
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[Best of 2018] 93 Leads from a Facebook Post: One Agent's Strategy Revealed
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Pros, Cons, and Best Practices of a 'Guaranteed Sold' Program
A guaranteed sold program, at the end of the day, is a marketing tactic. And for many top producers, it is a highly profitable one. A guaranteed sale is attention-grabbing, providing an immediate sense of security for the seller. At face value, as an agent, it gives you a leg up on the competition. It shows the seller, "Look, I'm so confident that I can sell your house, I'm willing to buy it if I cant." Sounds pretty good, right?
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3 Reasons Real Estate Agents Should Keep Marketing Through Winter
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5 Steps to Developing a Digital Marketing Plan for Real Estate
We talk a lot about the importance of marketing yourself, and we've heard from many agents who want to do it all – but don't exactly know where to start. Hey, we get it! The bottom line is, your potential clients are almost always starting their search online, so you need to be there. We know your time and marketing budget are both limited, and we don't want you to waste either one. These steps will help you prioritize and build your digital marketing plan:
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5 Real Estate Marketing Ideas Cooked to Thanksgiving Perfection
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Last-minute Ad Blitz for Open House Nets 200+ Leads
Are open houses useful? That depends on what you mean by 'useful.' If you mean attracting the eventual buyer of a home, that's debatable. But if you mean, Are open houses useful for filling my sales funnel? then yes, absolutely. That's what Steve Ford, a Keller Williams agent, discovered when he was assigned to hold an open house for another agent's property at the last minute. With just 24 hours before the event, Ford had to think fast in order to generate interest—and ensure that anyone showed up at all. He turned to the Open House Toolkit from Listings-to-Leads, which lets agents quickly market their open house with Facebook ads, landing pages, single property websites, and more. Ford ran the ad below for the 24-hour period leading up to the open house to impressive results. So what can a Facebook ad do in just a day? Here are Ford's results: Over 230 leads captured from his Listings-to-Leads open house landing page (here's an example), which were then funneled into his CRM and assigned to a drip campaign. Six new pre-approved clients who responded by email and gave Ford their phone number Six more families who came to the open house after seeing the ad Ford ran the ad in four different locations: his Facebook business page, a Facebook community page for his area, Facebook Marketplace, and as a shared post on his personal Facebook profile. Here's a breakdown of how each performed: Facebook community page: drove 70 percent of leads from ad Facebook business profile: drove 20 percent of leads from ad Facebook Marketplace and Ford's personal profile: drove 10 percent of leads from ad Ford paid paid $50 to run the ad on the community page, $25 on his business profile, and nothing on Marketplace or his personal profile. That's $75 for more than 230 leads--or a very impressive (and budget-friendly) 33 cents per lead. Tip: Notice in the ad above how Ford doesn't mention the listing price? Instead, he holds back this information in order to encourage lead conversion. On his landing page, leads can get the price, property photos, and more in return for their contact information. Test this technique out for yourself to see if it earns you more conversions. So next time an open house is looming, don't panic. Just turn to Facebook for an efficient, affordable, and very effective way to capture new leads and drive traffic to your event. Brokers, arm your agents with the tools they need to win more commissions. Learn more about Listings-to-Leads today.    
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Six Ways to Engage with Your Sphere This Fall
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How to Take Your Marketing Strategies from Dull to Dynamic
Is your real estate marketing feeling less than exciting? Whether you're just starting, or you've been relying on the same marketing tools for years, there's never a wrong time to add some fresh ideas to your marketing mix. That can mean stepping out of your comfort zone or just making sure that you're getting maximum value from your current tactics. Taking your real estate marketing from dull to dynamic starts with having a plan, and investigating all of the marketing tools available to your real estate business. Refresh your real estate marketing with these proven tips:
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Top 5 Digital Marketing Mistakes Real Estate Agents Make
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Safe Selling: How to Avoid Marketing that Attracts Predators
Does the information you provide in your marketing attract leads--or predators? Last week, we learned the difference between "strong" language that attracts leads and "weak" language that draws in predators. We're building on that lesson this week by exploring what types of marketing information attracts dangerous people, and what repels them. Watch the video above to learn: The difference between personal and professional information Why you should NEVER include personal information on your website or other marketing channels The personal details that can cause a predator to stalk you in person What topics your marketing should focus on instead Stay tuned for next week's 'Safe Selling' video!  
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How to Use 'Google My Business' for Real Estate
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How to Create Your Personal Real Estate Brand Online
The internet is exploding—every nook and cranny is saturated with real estate agents working hard to make their mark and generate new clients—and for good reason. According to the National Association of REALTORS® (NAR), over half of homebuyers aged 37 years and younger—the next generation of homebuyers—found their home through the internet. While millennials are most likely to find their homes online, other generations are getting tech-savvy too— 51 percent of homebuyers aged 38 to 52 years found their homes online, too. In this oversaturated market, standing out and making your mark a must. There is one component that is more important than all others when it comes to making yourself known online: your personal brand. A successful personal brand is one that is: Memorable Consistent Authentic Here we'll teach you what a personal brand is and how to create a brilliant one that will ensure your audience remembers you as they search online.
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Why (and How) Real Estate Agents Should Use Video
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93 Leads from a Facebook Post: One Agent's Strategy Revealed
Vanessa Calhoun knows the secret to budget-friendly real estate leads. From a single boosted post on Facebook, the Atlanta-based agent won almost 100 leads--and now has three buyers IN CONTRACT. Calhoun boosted the post below from her Facebook business page for $100 for three days to people within a 25 mile radius around her listing. "The reach was 9,240. I had 433 link clicks and generated 93 leads," Calhoun says. "I spent $100.00 total." Though Calhoun describes her boosted post as "nothing fancy," she managed to spend a budget-friendly $1.08 per lead. What are her secrets to success? Find out below! 1. Quality Listing Photos Bad listing photos are a great way to junk up nice marketing materials--and an even better way to spend more than you should on your marketing campaigns. Photos are what attract people to your Facebook ads or boosted posts, so make sure they're top notch. Calhoun makes sure she uses professional photos for each of her listings. 2. Smart Pricing Notice that Calhoun lists the price of the home in her post. She says that it's a good price for her area, and highlighting that draws people in. It's a smart strategy--overpriced houses tend to linger on the market. Think of price as a tool for attracting buyers and multiple offers. Using price to create high interest in a listing can generate multiple offers, which gives sellers leverage to negotiate for a higher price. (Need to convince a seller to reduce the listing price? Try this advice.) 3. Smart Lead Capture Tactics What does every ad or boosted post need? A landing page! Calhoun uses a tool called Listings-to-Leads, which lets agents generate landing pages and a wealth of other marketing collateral. For this boosted post, Calhoun sent click-thrus to a single property website from Listings-to-Leads. In order to increase conversions, she set the site's lead capture form to pop up immediately (see the screenshot below). To view the site, visitors must either connect with their Facebook or email address. Either way, you get their contact information. While, yes, forced lead capture will drive some click-thrus away, the ones who DO give up their contact information are more likely to be interested buyers--and warmer leads. 4. Connect Your CRM Once you win a lead, don't let it slip through the cracks! Calhoun makes sure all her leads automatically go from her Listings-to-Leads site into her Market Leader CRM. There, they are automatically assigned to appropriate drip campaigns so that she can continue to nurture them. Ready to get started on your own high-converting marketing campaigns? Try Listings-to-Leads FREE for 14 days.  
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Choosing a Marketing Niche to Dominate Using Competitive Data
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Friday Freebie: Create Pro Real Estate Videos in 60 Seconds (or Less)
Don't have the time--or the will--to shoot, edit, and promote real estate videos? Here's a bit of advice: outsource it! In this week's Friday Freebie, we're highlighting a platform that lets you create and distribute an array of marketing videos--all in just a few clicks. Read on to find out how you can try it for free.
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9 Ways to Brand Yourself Before, During, and After a Sale
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5 Social Media Tips to Launch Your Real Estate Brand and Win Clients
In the digital age, potential home buyers and sellers no longer turn to newspapers and magazines when looking for real estate services. Social media platforms have become the go-to source for potential clients to find everything from listings to Realtors. If your social media brand isn't up to par, you run the risk of missing out on tons of potential clients--specifically, younger, social media-savvy clients looking to buy their first home. Although social media brand management may seem complicated, there are plenty of ways for you to take charge of your online brand management on your own. Follow these simple steps to get started building your social brand today.
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Every Step Agents Can Take to Create a Monthly Real Estate Marketing Plan
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How Can You Use Your Strong Reputation to Expand Your Online Brand?
If you're like most real estate agents, you probably only have a small digital footprint – your own website, and maybe a real estate listing portal. You have to rely on people stumbling across you online rather than reaching out and making yourself easy to find. Compare this with celebrities, for example. They have huge digital footprints. They turn up in hundreds of results on search engines like Google--all with the mere click of a mousepad. The bigger their footprint, the easier they are for people to find.
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Real Estate Video Marketing 101
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Maximizing Facebook: Boost Your Posts or Post More Ads?
Facebook has emerged as one of the real estate's favorite advertising and communications channels. That's because Facebook still has social media's most impressive numbers, one that no brand can ignore. For real estate, it's also an agent's most exceptional hyperlocal channel, often the most cost-effective way to frequently connect with your sphere of influence to stay top of mind.
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5 Real Estate Marketing Secrets
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Neighborhood Profile Pages for More Real Estate Buyer Leads
What can you do to get more real estate buyer leads? Listings are wonderful, but the more business the better, so buyer leads are important as well. Take a trip through your website to see if you're providing the assets that buyers, and particularly first-time buyers, want. With younger buyers re-entering the homebuying market due to better job prospects in a growing economy, providing them the information they want when they want it will lead to more buyer leads.
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Video Marketing for Real Estate Made Easy
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5 Marketing Tips for Your Real Estate Business That You Probably Haven't Tried Yet
Like most real estate professionals, your marketing strategy most likely consists of using Facebook pages to post listings, using Instagram to promote your brokerage, handing out business cards or sending out mailers. While these tactics are tried and true, here are five other techniques you can start incorporating into your strategy to set your marketing efforts apart from the crowd to win more leads and grow your business:
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5 Ways to Win More Business in a Low Inventory Market
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Your Farm Area Doesn't Suck. Your Marketing Material Does.
The first time I speak with a new client, a common complaint that comes up fro agents is that part of their wanting to change marketing firms is so they can start fresh. That fresh start includes picking an entirely new area to market to. You see, they go on to explain that the farm area they were previously marketing to just wasn't any good. Their logic on this is instead of throwing good money at bad, they would rather just make a clean cut and start over.
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