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Where to Get Professional-Looking Marketing Materials for Absolutely Nothing
RPR (Realtors Property Resource) has a bunch of free resources dedicated to helping you market yourself and prove your worth to clients and prospects. RPR's Canva page features templates that are professionally-designed, easy to customize and free to use. Our in-house marketing whizzes have designed a series of templates that can help you communicate your skills, experience and market insights with ease. With RPR and Canva, you can create: Social media shareables that contain hyper-local market metrics that position you as a local market expert. Postcards that contain the same Market Trends data as part of your direct mail efforts. Presentation slides for PowerPoint decks and Zoom meetings. Custom pages allow RPR users to almost-instantly create pages that can be added to any RPR Report. Options include open house sign-up sheets, agent bio and business philosophy pages, client testimonials, and a series of buyer and seller checklists. The RPR-Canva Q&A We don't want to toot our own horn… but we did just set a 2024 record for how many REALTORS® registered for and attended our special RPR-Canva webinar. Over 5,000 agents learned firsthand how to access the Canva templates in RPR and how to easily insert local Market Trends stats in the pre-designed layouts. Of course, we received a bunch of questions! Here they are to help you get started creating gorgeous marketing materials using RPR and Canva together… Q. Where do I find RPR's Canva templates? RPR features its Canva templates on the RPR blog. Visit blog.narrpr.com/canva. Users can also access the Canva templates from the RPR website itself. Simply click "Learn" in the main navigation bar, and then scroll down to a button labeled, "Canva Templates." Q. Where do I find the metrics to populate these Canva templates? Search RPR for Residential Market Trends by following these steps: rpr.me/market-trends Q. Is Canva really free to use? Yes! Canva has a free version. All the templates provided by RPR can be used with the free version. Of course, you can update to Canva Pro, which offers additional features, templates and assets for a monthly or annual fee. Q. Does Canva offer training? They sure do. The Canva Learning Center offers a tutorial for beginners to get them started. Q. How do I get started with a Canva account? You can sign up easily at canva.com using your email, Google or Facebook account. Q. Canva seems overwhelming. How do I find my way around? Check out this video, it will explain everything and walk you through the process when editing Canva templates. Q. I like the templates, but can I change them? Absolutely! Templates are merely a starting point; colors, fonts, images and text can all be customized. Design Functionality Q. Can I use my own photos in Canva? Yes! Upload your images in the "Uploads" section and then drag them into your design. Q. Where can I find more images if I don't have my own? Canva's "Photos" tab includes a library of free and paid stock images. In addition, here are two free image sites that you can use to search stock photography: StockSnap.io - Offers a wide selection of high-quality real estate photos including both interiors and exteriors. Life of Pix - Features a "buildings" category with plenty of residential and commercial options. Q. How do I change the text styles and colors? Select your text, then use the toolbar that appears to change fonts, sizes, colors and effects. Q. What are "elements," and how do I use them? Elements are graphics such as icons, shapes, photos or illustrations. Search Canva's "Elements" tab to add them to your designs. Q. I finished my design in Canva. How do I save it as an image file? Follow these steps: Locate the "Share" button in the top right corner of your Canva workspace. Click on "Download." File Type: Select your desired image format (Popular choices are JPG, PNG or PDF). Click the final "Download" button to save your image file. Canva Pro Features Q. What's the main advantage of going Pro? Pro unlocks more templates, graphics, a Brand Kit for streamlined branding, one-click resizing and advanced collaboration features. Q. How does the Brand Kit work? Upload company logos, colors and fonts to the Brand Kit. Then, easily apply them across all your designs. Q. Can I schedule social posts directly within Canva? Yes, the Content Planner (Pro feature) lets you schedule posts for various platforms. Tips and Trick Q. Any tips for working faster in Canva? Learn keyboard shortcuts! Canva has a helpful cheat sheet for them. Q. What are the most-used keyboard shortcuts? Here are some popular basic shortcuts: Undo: Ctrl + Z (Windows) or Command + Z (Mac) Redo: Ctrl + Y (Windows) or Command + Y (Mac) Copy: Ctrl + C (Windows) or Command + C (Mac) Paste: Ctrl + V (Windows) or Command + V (Mac) Select All: Ctrl + A (Windows) or Command + A (Mac) Zoom In: Ctrl/Command + "+" Zoom Out: Ctrl/Command + "-" To view the original article, visit the RPR blog.
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5 Tips for Better Email Open Rates, Plus PROVEN Plug and Play Subject Lines
As a marketing professional, I often leverage email for client outreach, invitations to webinars and events, educational communication, and prospecting. I'm often asked for advice on how to improve open rates and engagement, and I want to start with the most overlooked, but absolutely crucial part of the email…the subject line! A compelling email subject line is what's going to land you in the inbox, enticing your audience to open and engage with your content. Below are five proven tips for crafting effective email subject lines, as well a list of words and/or phrases that deliver results. 1. Personalization Using personalization such as the person's name or geographic location helps your email POP in the inbox and makes your emails feel more relevant and/or tailored to the recipient. Examples: John, here's your exclusive discount code. The hottest new listing just hit Willow Creek. 2. Urgency/Scarcity Subject lines that convey a sense of urgency or scarcity encourage recipients to open your email promptly, fearing they may miss out on an opportunity. Examples: Last chance! 50% off registration ends tonight. Need CE credits, Michael? 5 slots left. 3. Intrigue Questions in subject lines can pique your recipient's curiosity and motivate them to open your email to find the answer. Examples: Tanya, are you making this common staging mistake? Has your broker failed to share this important compliancy information? 4. Specifics Incorporating specific numbers or statistics in your subject line can make your content appear more credible and valuable. Examples: 10 proven tips to boost your productivity. 12% of Sarasota agents made this strategic move in 2023 5. Concise Email subject lines should be short, clear, and to the point. The longer or more ambiguous the subject is, the more likely it is to fail in capturing your recipient's attention. Examples: New Continuing Education: Register Today Exclusive Access: Listing Presentation Webinar And last, here's a list of words and/or phrases that can be combined with any of the above suggestions to help your emails stand out in crowded inboxes, increase open rates, and ultimately drive higher engagement. Happy marketing! Exclusive Exclusive Offer Inspire Discover Exciting Limited Update What?! Epic Epic Journey Limited Time Time Sensitive Action Required Breaking News Quick Tips Proven Strategies Inspiring Stories Essential Guide Exclusive Access Incredible Action Amazing Wow! Essential Unlock Why? Secrets Bondilyn Jolly is President of Marketing at WAV Group. Related reading 7 Emails You Need to Send to Real Estate Leads The Best Email Subject Lines: 11 Formulas to Use in Real Estate Build an Opt-in Email List: 8 Proven Tactics to Try Now
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AI Magic for Real Estate Marketing
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Elevate Your Home Marketing Game: Emphasizing Lifestyle with Outdoor Living Spaces
In the ever-evolving world of real estate, savvy homeowners and agents are discovering that the key to selling a home isn't just in the square footage and the number of bedrooms. It's about selling a lifestyle. And what better way to showcase a desirable way of life than by highlighting outdoor living spaces? In this post, we'll explore the art of marketing homes with outdoor sanctuaries, where the emphasis is not just on the house itself but on the lifestyle it promises. The Outdoor Oasis: A Slice of Paradise Imagine coming home after a long day's work to your very own outdoor oasis. The scent of blooming flowers, the gentle rustle of leaves, and the warmth of the sun kissing your face—these are the experiences that make a house a home. In marketing homes with outdoor living spaces, it's essential to capture and convey these moments. 1. Professional Photography Magic First impressions matter, and in the digital age, that means stunning visuals. Invest in professional photography that not only showcases the architectural beauty of the home but also paints a vivid picture of the outdoor spaces. Let potential buyers envision themselves sipping a morning coffee on the patio or hosting a summer BBQ in the lush backyard. A picture is worth a thousand words, and in real estate, it might just be worth a thousand dollars more. 2. Virtual Tours: Step into Serenity Take your marketing game up a notch with virtual tours. Let prospective buyers virtually step into the tranquility of the outdoor spaces. A 360-degree view of a beautifully landscaped garden or a cozy fire pit area can transport them from their living room to a potential future they can practically feel. Lifestyle-Centric Descriptions: Words Matter Beyond visuals, the art of description plays a crucial role in conveying the lifestyle associated with a property. Craft language that not only describes the features of the outdoor spaces but also evokes emotions. 1. Storytelling Sells Take your potential buyers on a journey. Instead of listing features in a mundane way, tell a story. Describe lazy Sunday afternoons spent lounging by the pool or family gatherings under the stars. Make it personal, make it relatable, and most importantly, make it desirable. 2. Emphasize Functional Spaces Highlight how the outdoor spaces can be utilized. Is there a pergola perfect for al fresco dining? A built-in fire pit ideal for cozy evenings? Help buyers envision how they would live in and use these spaces. It's not just about the square footage; it's about the possibilities. Social Media Savvy: Share the Dream In today's interconnected world, social media is a powerful tool in your marketing arsenal. Leverage platforms like Instagram, Facebook, and Pinterest to create a buzz around the outdoor living spaces of your listed homes. 1. Create Engaging Content Share visually appealing content that goes beyond static images. Consider short video clips showcasing the flow from the indoor to outdoor spaces. Share design inspiration, landscaping tips, or even quick DIY projects that could enhance the outdoor experience. The goal is to engage potential buyers and make them envision their dream lifestyle. 2. Hashtags: #OutdoorLivingGoals Craft catchy and relevant hashtags to accompany your posts. Whether it's #BackyardBliss or #PatioParadise, these tags can help your content reach a broader audience. Encourage followers to share their outdoor living dreams using your chosen hashtags, creating a sense of community and shared aspiration. Collaborate with Local Lifestyle Influencers Influencer marketing isn't limited to fashion and beauty. Collaborate with local lifestyle influencers who align with the vision you're selling. Have them experience the outdoor spaces and share their impressions with their followers. This not only provides authentic testimonials but also exposes your property to a wider audience. In Conclusion: Selling a Dream, Not Just a Home In the competitive world of real estate, it's no longer enough to list the features of a property. To truly stand out, emphasize the lifestyle that comes with it. Outdoor living spaces offer a canvas to paint a picture of the life buyers could lead—a life filled with relaxation, entertainment, and connection with nature. By investing in professional visuals, crafting compelling descriptions, harnessing the power of social media, and collaborating with influencers, you can elevate your home marketing strategy. Remember, you're not just selling a house; you're selling a dream, a lifestyle, and the promise of a brighter, more enjoyable future. So, let the sunshine in, showcase the greenery, and market not just a property, but an experience. To view the original article, visit the Transactly blog.
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Lead Gen for Every Career Stage: How to Scale Your Website with Your Business
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Make DIY Marketing Campaigns a Reality with RPR
As a REALTOR® — a self-employed entrepreneur and small business owner — you probably don't have a huge marketing budget. However, as an individual real estate agent, you need to be a master of self-promotion. You need to stretch your budget as far as possible, and take advantage of no-cost resources at every step. And RPR, Realtors Property Resource, is here to help you do it! In fact, with RPR you can create all kinds of marketing materials, including digital and printed items, that are jammed with local market insight. And you can produce them in very little time, at no additional cost. This article is about how RPR can be your all-in-one, in-house marketing agency, by utilizing: Shareable Market Trends Market Trends ScriptWriter Canva templates Mailing labels RPR: your one-stop-shop for creating market update materials To successfully reach your targets with your message, you don't need to hire a full-service marketing team. And you don't need to exhaust yourself toiling away for hours trying to conduct research, write copy, design layouts and create content. What you need is a trustworthy source that offers up-to-date, hyper-local market statistics — a place to easily view market data to spot trends and gather insight. And a place that offers tools and templates that can help you build marketing materials that convey these market stats to your clients and prospects. That place is RPR! Residential Market Trends The first place you need to go is RPR's Residential Market Trends. Once you're logged into the site, click Research in the upper navigation bar, and then select Residential Market Trends. Check out this link for a special guided tour of how to use this tool. If you're a regular reader, we know we're in broken record territory when it comes to how much we emphasize the RPR Market Trends. Well — it's because they're important! Shareable Market Trends contain vital market information such as the Market Trends Indicator with key details on Month's Supply of Inventory, List to Sold Price Percentage, Median Days in RPR and Median Sold Price. Conduct a search as macro as a county, or drill down to ZIP codes and neighborhood names to define your area. (Note: To ensure that you're providing the most up-to-date Market Trends information, try gathering Market Trends data at or around the 7th of each month.) You'll get an up-to-date snapshot of a local market and be able to point out key metrics that can really help position you as a source of truth in all types of real estate marketing. By keeping tabs on your market on a monthly basis, you can establish yourself as a trusted, local market expert. And you can easily communicate these points with the… RPR Market Trends ScriptWriter Again, we're beating that Market Trends drum! With the AI-powered Market Trends ScriptWriter, you take your local market search, then you get to tap a very powerful button: Create Script! Make your audience, tone and category selections, and you're almost instantly provided with personalized video scripts, engaging social media content and detailed metrics analysis. Even better, you can take the text that is churned out for these categories and easily repurpose it for other types of marketing communications. For example, take out parts of the video script and use that copy to create headlines and bullet points for social posts, emails, digital ads, postcards and mailers, or even print ads. Just make sure you remove all the video direction text and all the first person language. You can do the exact same thing for the social media posts: take out the emojis and use the copy to create marketing messages! Also, be sure to add your own brand voice into any messaging you create or version from the Market Trends ScriptWriter tool. Check out this article for more on that: How to add Your Brand Voice to RPR's Market Trends ScriptWriter. Now that you've got the words, it's time to create some visuals… Free Canva templates from RPR Now that you have some local market insight to share, including charts, stats, graphs and text, you need to deliver that information in an eye-pleasing layout. And RPR makes it super easy with our pre-designed Canva templates. What is Canva? Canva is a web-based tool designed to help you build graphics for social media, presentations, brochures and more. They also provide thousands of preset layouts that can be adapted, or you can start your design from scratch. And they offer a free plan that will get you started. RPR has taken the Canva layouts and made an entire collection of templates that you can customize and fill in with your local market stats and info. To get started, visit the "Canva Templates" section of the RPR blog. Here you'll find everything you need to quickly create digital graphics for a market update. Just pick a design that catches your eye, and start dropping in your market numbers and your contact information, etc. Keep in mind, you will need to create a Canva account, but it's pretty painless and there's a free version that lets you use all of the RPR-created templates. You can always upgrade your account with Canva if you want to get more advanced in your designs and layouts. Click here to attend a special RPR webinar on creating Canva materials for your marketing efforts. You can use these visual graphics digitally, for social media posts, ads, emails and on websites. Or you can print them out as flyers or postcards (postcard layouts are an option in the Canva section of the blog), and deliver them the old fashioned way… RPR Mailing labels Now that you have the materials and a message, you need to deliver it! Of course, for digital items you simply upload and/or post. But many agents find that direct mail continues to play a crucial role in marketing outreach in competitive markets. And RPR is a perfect way to do it! With the RPR Mailing Labels feature, you can create up to 2,000 mailing labels per month — for free! Use them for actual label printing at home, or export the owner information from your RPR search results into a CSV list and hand them off to your local printer. These ready-to-print mailing labels are perfect for farming, prospecting or direct mail marketing within custom geographies. Here's how: Conduct an area search, then use filters to narrow it down or use a previously saved area, such as a farm area Sort your results using the List View and click Mailing Labels once you have the right number of addresses A pop-up window appears; then choose your label type or a CSV file Hit Print and, remember, you have 2,000 EACH MONTH to use Use RPR to research, craft and deliver marketing messages RPR provides REALTORS® with comprehensive data and analysis tools to help them serve their clients more effectively. While RPR is not exactly an in-house ad agency, it does offer a range of services that can be valuable for marketing and self-promotion. RPR can be instrumental in marketing yourself or your listings. As well as providing conversation-creating local market updates that explain the current market and position you as local market expert. Get in the RPR sandbox and start creating today! To view the original article, visit the RPR blog. Related reading How RPR Can Enhance Your Real Estate Marketing Strategy RPR Announces the Winners of Their 'How's the Market?' Video Contest How to Create Instagram Posts for Your Real Estate Business with Canva
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How Real Estate Agents Can Market Homes to Different Generations: Customizing Your Approach
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Real Estate Slogan Ideas: Catchy and Creative
You've got the business cards printed, the listings loaded, and the open house signs ready to go. But there's still one thing missing – your real estate slogan. A good slogan is crucial for branding yourself and standing out. Whether it's on your yard signs, website, or TV ads, you need something catchy that captures who you are. In this article, we'll explore slogan ideas to inspire you. From clever to classic, bold to understated, we've got creative taglines to represent your brand. As a real estate agent, your slogan is often the first impression potential clients get. So make it count. Keep reading for samples, tips, and ideas to find the perfect real estate slogan to propel your business. What Makes a Great Real Estate Slogan? A memorable real estate slogan conveys your brand in a catchy, compelling way. The best taglines are: Short and snappy. Aim for 3 to 5 words that roll off the tongue. Brevity is key. Unique. Stand out from the competition with an original phrase. Avoid overused expressions like "Experience Matters" or "Your Best Move." Meaningful. Tap into emotions and highlight your value. For example, "We Turn Houses Into Homes" or "Your Perfect Place is Here." Versatile. A great slogan works across platforms – on your website, business cards, social media, and print ads. Keep it general enough to resonate in any medium. Timeless. Choose words and a sentiment that won't quickly become outdated or irrelevant. Avoid references to current events or technologies that may not last. Coming up with a catchy real estate slogan is challenging. Start by defining what makes you and your business unique. Think about your target clients and what will resonate most with them. Brainstorm ideas, get input from colleagues, and test options with friends and family. With some creative work, you can develop a memorable tagline that becomes your rallying cry. Real Estate Slogan Ideas Based on Your Personality Are you bubbly and energetic or more serious and professional? Your real estate slogan should match your unique personality and brand. If you're enthusiastic and personable, try something fun like "Making Dreams Come Home" or "Unlock Your Dream House." These capture your optimism and passion for helping clients. For a polished and professional image, consider "Experience Integrity Excellence" or "The Key to Your Next Move." Short and straightforward, these convey your competence and dedication. Creativity is key. Play with rhyming phrases like "Buy, Sell, Excel!" or alliteration such as "Homes Happen Here." Puns on real estate terms are always a win, e.g. "The Real Estate Agent with Real Appeal" or "Property Prodigy." You can also highlight your local expertise by incorporating your city or region into the slogan, e.g. "The Key to Palm Beach Properties" or "Navigating Napa Valley Neighborhoods." Location-based slogans resonate with people searching for an agent familiar with the area. Location-Based Real Estate Slogan Ideas Your real estate location is a key selling point, so showcase it in your slogan! Mention well-known landmarks, natural features, or neighborhood names to give potential clients a sense of place. For coastal properties, you could use: "Oceanfront Opportunities" "Beach Life is the Good Life" "Making Waves in Seaside Sales" In a historic area, try: "Where the Past Meets the Present" "Classic Homes, Modern Living" "A Legacy of Luxury" For rural listings, consider: "Country Charm and City Convenience" "Discover Natural Wonder" "Peace, Quiet and Mountain Views" In a trendy part of town, go with: "Where Style Lives" "The Height of Sophistication" "Life on the Leading Edge" Creative and Unique Real Estate Slogan Ideas Coming up with a catchy slogan is an important part of branding your real estate business. The right tagline can memorably capture your value proposition. Here are some creative ideas to get you thinking: Location-Based Play on your geographic location or notable landmarks. For example: "The Key to Key West Properties" "The Gateway to Orange County Real Estate "At the Heart of the Bay Area" Lifestyle Focus Highlight the lifestyle benefits of properties in your area. For example: "Live, Work, Play…We Have It All" "Find Your Place in Paradise" "The Good Life Group" Customer Service Oriented Emphasize your commitment to clients and customer service. For example: "Your Satisfaction is Our Success" "We Go the Extra Mile for You" "People. Partnership. Performance." Inspirational Choose an uplifting message to inspire confidence in your services. For example: "Experience the Joy of Home" "Together, We'll Find Your Dream Home" "Charting a Course to Home" Conclusion Think about your key benefits. What do you offer clients that make you stand out? Maybe you have years of experience, utilize innovative marketing techniques, or provide concierge-level service. Build your slogan around your main selling points. So there you have it, my friend. With a little creativity and thought, you can come up with a real estate slogan that captures your brand and stands out from the competition. The goal is to be memorable yet genuine. Don't try too hard to be clever or you'll end up with something cheesy. And please steer clear of the overused cliches that make eyes roll. Put your slogan out there with confidence, consistency, and a smile. This is your chance to define your business in just a few choice words. Make it count! Check out other related articles: 20 Engaging Content Ideas for Facebook Fresh TikTok Video Ideas from TikTok Influencers To view the original article, visit the Realtyna blog.
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The Top 10 Ways to Build Your Personal Brand Online, from REALTORS® Who Know
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Real Estate Content Marketing: Strategies for Consistent Blogging
In the fast-paced world of real estate, staying ahead of the game requires more than just a sharp suit and a charming smile. It calls for a savvy online presence that can draw in potential clients, showcase your expertise, and keep you top-of-mind in a crowded market. Real estate content marketing, specifically consistent blogging, is your golden ticket. In this post, we'll explore the strategies that can transform your blog into a powerful tool for success. The Power of Consistent Blogging In the digital age, a well-maintained blog is your secret weapon. It's not just about throwing up a post now and then; it's about creating a steady stream of valuable, engaging content. Consistency is the key. Here's why: 1. SEO Boost: Search engines love fresh content. When you regularly update your blog with informative and relevant posts, it tells Google that your site is active and credible. This can improve your search engine ranking, making it easier for potential clients to find you. 2. Expertise Showcase: Consistent blogging allows you to highlight your expertise in the real estate industry. By sharing market insights, offering tips and advice, and addressing common questions, you position yourself as a knowledgeable professional clients can trust. 3. Building Trust: Over time, a well-maintained blog builds trust with your audience. When potential clients see that you consistently provide valuable information, they're more likely to choose you as their real estate agent. 4. Engagement: Regular blog posts give your audience a reason to keep coming back to your website. They can subscribe to your updates, comment on your posts, and engage with your brand. Now that you understand the "why," let's dive into the "how" of consistent real estate blogging. Strategies for Consistent Blogging 1. Create an Editorial Calendar Prepare your content in advance by first. Your blog's editorial calendar is your road map to success. Choose important themes and topics that appeal to your target audience. Posts on buying, selling, market trends, or advice for home improvement could fall under this category. You'll have a clear plan and won't have trouble coming up with ideas at the last minute if you have a calendar in place. 2. Know Your Audience It's important to know your audience. Your blog should be customized to the preferences and requirements of prospective customers. Whose inquiries are they asking? Which difficulties do they encounter during the real estate process? By addressing these issues in your blog posts, you can improve the relevance and interest of your writing. 3. Consistent Posting Schedule Consistency is your best friend. Whether you decide to post once a week or twice a month, stick to your schedule. It's better to blog regularly than to overwhelm yourself and drop off the radar. Remember, quality is key, so never compromise content just to meet a posting deadline. 4. Quality Over Quantity One thoughtful blog post is worth more than ten hastily written ones. Spend some time creating excellent, educational content. This is what will help you gain credibility in your field and the audience's trust. 5. Keyword Research Conduct keyword research to increase your blog's visibility in search engines. Find out what keywords and phrases real estate-related searchers are using. After that, naturally incorporate these keywords into your blog posts. This will raise the position of your content in search results. 6. Optimize for Mobile Your blog must be responsive and mobile-friendly given the increase in mobile browsing. Make sure that your blog is simple to find and looks great on all platforms because many people look for real estate on their smartphones. 7. Use Visuals Real estate is a visually-driven industry. Use images, infographics, and even videos to enhance your blog posts. Visual content can help you tell a compelling story and engage your audience on a deeper level. 8. Share on Social Media Your blog is not an island unto itself. On social media sites like Facebook, Instagram, and X, promote your posts. Social sharing can expand the audience for your content and drive more visitors to your blog. 9. Engage with Your Audience Be sure to quickly answer any questions or comments that readers post on your blog. By interacting with them, you foster a sense of belonging and trust. Additionally, it can give you useful information about the subjects in which your audience is most interested. 10. Analyze and Adjust Regularly review the performance of your blog. Use tools like Google Analytics to track metrics such as traffic, bounce rate, and conversion rates. This data can help you identify what's working and what isn't, allowing you to make informed adjustments to your blogging strategy. To conclude, consistent real estate blogging isn't just an optional marketing tactic; it's a must for staying competitive in today's market. By creating an editorial calendar, knowing your audience, and consistently posting high-quality content, you can boost your online presence, establish your expertise, and build trust with potential clients. Keep these strategies in mind as you embark on your real estate content marketing journey, and watch your blog become a powerful tool for success. Remember, it's not just about selling houses; it's about providing valuable information and building lasting relationships. Happy blogging! To view the original article, visit the Transactly blog.
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Revolutionizing Real Estate Marketing with iGUIDE Instant
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Google Bard or ChatGPT: Which is better for real estate pros?
It's obvious that AI is involved in everything — no doubt it's effecting the real estate industry too. You've no doubt heard about the most popular AI tools like ChatGPT and Google Bard, but how can we use them? How do they benefit real estate professionals? In this article, we'll talk about the benefits and features of these two, and give you examples on how you can use them. Google Bard, with its ability to generate poetry, songs, and even interactive drama, offers a unique and creative way to engage with potential clients. Its natural language processing capabilities provide a personalized and aesthetically pleasing experience, making it an ideal choice for real estate professionals looking to connect with their audience on a deeper level. On the other hand, ChatGPT, powered by OpenAI, excels in conversational AI, allowing real estate professionals to provide instant responses and assist clients with their queries in a more conversational manner. Its versatility, adaptability, and user-friendly interface make it a valuable tool for managing customer interactions effectively. Both Google Bard and ChatGPT bring something unique to the table, making it challenging to determine which one is better for real estate professionals — until now! Let's begin: Features and Capabilities of Google Bard Google Bard is an AI language model that specializes in generating creative content such as poetry, songs, and interactive drama. With its natural language processing capabilities, Google Bard can provide a personalized and aesthetically pleasing experience for both real estate professionals and their clients. It lets professionals connect with their audience on a deeper level by creating engaging and unique content that stands out from traditional marketing approaches. Google Bard can also generate property descriptions, allowing real estate professionals to showcase listings in a more captivating and compelling way. By leveraging the creative power of Google Bard, professionals can create content that resonates with their target audience and helps them stand out in a crowded market. Furthermore, Google Bard's interactive capabilities can be used to create virtual property tours or immersive storytelling experiences, providing potential buyers with a more engaging and memorable way to explore properties. This can significantly enhance the virtual home buying experience and help real estate professionals differentiate themselves from competitors. Benefits of using Google Bard for real estate professionals By utilizing Google Bard, real estate professionals can: Engage with potential clients on a deeper level by creating personalized and creative content. Stand out from competitors by leveraging Google Bard's unique capabilities to generate captivating property descriptions. Provide a more immersive and interactive virtual home buying experience. Enhance their brand image and build stronger connections with clients through the use of aesthetically pleasing content. Google Bard offers real estate professionals an innovative way to connect with their audience and differentiate themselves in a competitive market. Its ability to generate creative content and provide a unique user experience makes it a valuable tool for real estate professionals looking to enhance their marketing efforts. Features and capabilities of ChatGPT ChatGPT, powered by OpenAI, is a conversational AI language model that excels in providing instant responses and assisting clients with their queries in a more conversational manner. Real estate professionals can leverage ChatGPT to automate customer interactions, provide quick answers to frequently asked questions, and offer personalized assistance throughout the buying or selling process. ChatGPT's versatility and adaptability make it a valuable tool for real estate professionals. It can be integrated into various platforms such as websites, chatbots, and messaging apps, allowing professionals to meet their clients wherever they are and provide seamless customer support. Its user-friendly interface makes it easy for real estate professionals to manage and customize their interactions with clients, ensuring a smooth and efficient communication process. Benefits of using ChatGPT for real estate professionals By utilizing ChatGPT, real estate professionals can: Provide instant responses and assistance to clients, improving customer satisfaction and engagement. Automate customer interactions, freeing up time for professionals to focus on other important tasks. Offer personalized assistance throughout the buying or selling process, enhancing the overall customer experience. Easily integrate ChatGPT into various platforms, ensuring a seamless communication process for clients. ChatGPT empowers real estate professionals to effectively manage customer interactions and provide timely assistance. Its conversational AI capabilities enable professionals to offer personalized support and streamline their operations, ultimately improving client satisfaction and business efficiency. Examples of Google Bard in real estate Property descriptions: Google Bard can generate captivating property descriptions that highlight the unique features and benefits of each listing. This can help real estate professionals capture the attention of potential buyers and make their properties stand out. Virtual property tours: By utilizing Google Bard's interactive capabilities, real estate professionals can create immersive virtual property tours. This allows potential buyers to explore properties in a more engaging and interactive way, even from the comfort of their own homes. Personalized marketing campaigns: Real estate professionals can use Google Bard to generate personalized content for their marketing campaigns. Whether it's personalized emails, social media posts, or blog articles, Google Bard can help professionals create content that resonates with their target audience and drives engagement. Examples of ChatGPT in real estate Automated customer support: Real estate professionals can integrate ChatGPT into their websites or chatbots to provide instant responses to frequently asked questions. This allows clients to get the information they need quickly and efficiently, improving customer satisfaction. Personalized property recommendations: By leveraging ChatGPT's conversational AI capabilities, real estate professionals can offer personalized property recommendations based on clients' preferences and requirements. This helps clients find properties that align with their needs and increases the chances of closing a deal. 24/7 availability: ChatGPT can be available round the clock to assist clients, even outside of regular business hours. This ensures that clients can get the information they need at any time, improving accessibility and customer experience. Choosing the right tool for your real estate business When deciding between Google Bard and ChatGPT, real estate professionals should consider their specific needs and preferences. Both tools offer unique features and capabilities that can enhance their business operations. Professionals should evaluate factors such as the type of content they want to generate, the level of personalization required, and the preferred mode of communication with clients. If real estate professionals want to focus on creating creative and engaging content, Google Bard may be the better choice. On the other hand, if streamlining customer interactions and providing instant assistance is a priority, ChatGPT may be the more suitable option. Ultimately, the decision should be based on the specific goals and requirements of the real estate professional. It may even be beneficial to combine the strengths of both tools to create a comprehensive AI-powered solution that meets all their needs. To view the original article, visit the Realtyna blog.
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Cracking the Code: A Guide to Real Estate Marketing Terms
Real estate marketing terms can often seem like a foreign language, filled with jargon and complex concepts. However, having a solid understanding of these terms is crucial for success in the industry. By familiarizing yourself with the terminology, you'll be able to navigate the real estate marketing landscape with confidence. Let's quickly dive into it: Real Estate Lead Generation Terms Here are the most important lead generation terms that specialists use a lot: 1. Lead Capture: Definition: The process of collecting information from potential clients, often through online forms, landing pages, or contact forms on websites. Example: Using a well-designed landing page to capture leads by offering downloadable resources or scheduling property tours. Check out our Lead Capture plugin. 2. Lead Magnet: Definition: An incentive or valuable offer designed to attract potential leads and encourage them to provide their contact information. Example: Offering a free e-book on "Top Tips for First-Time Homebuyers" in exchange for the visitor's email address. 3. Conversion Funnel: Definition: The series of steps a potential lead takes from the initial contact to becoming a client. It typically includes awareness, interest, consideration, and conversion stages. Example: Moving a lead from browsing property listings to scheduling a showing and eventually making a purchase. 4. Qualifying Leads: Definition: Assessing the potential of a lead to become a paying customer based on factors like budget, timeline, and specific needs. Example: Asking qualifying questions during an initial consultation to understand the lead's preferences, financial capacity, and urgency. 5. IDX (Internet Data Exchange): Definition: A system that allows real estate professionals to display MLS (Multiple Listing Service) listings on their websites. Enhances the property search experience for visitors and generates leads. Example: Integrating an IDX plugin on a real estate website to showcase up-to-date property listings and capture leads interested in specific properties. Want to more? Check out our comprehensive article titled What is IDX? 6. Lead Nurturing: Definition: Building relationships with potential leads over time through personalized and relevant communication to guide them through the decision-making process. Example: Sending a series of informative emails to a lead, including market updates, financing tips, and exclusive property previews. 7. Inbound Marketing: Definition: Attracting potential leads through content creation, social media, and search engine optimization rather than traditional outbound methods. Example: Publishing blog posts about local real estate trends or creating engaging social media content to draw in potential clients. 8. Call to Action (CTA): Definition: A prompt that encourages leads to take a specific action, such as filling out a form, scheduling a consultation, or downloading a resource. Example: Placing a prominent "Schedule a Showing" button on property listings to prompt leads to take the next step. Want to have CTAs on your website? Visit CTA Plugin. 9. Database Management: Definition: The organized storage and management of lead information and interactions. Helps real estate professionals maintain and leverage their network effectively. Example: Using CRM software to store lead details, track interactions, and set reminders for follow-ups. Real Estate SEO Terms 1. Keyword Research: Definition: The process of identifying and analyzing the specific words and phrases potential homebuyers and sellers use in search engines. Example: Researching keywords like "real estate listings," "homes for sale," or "property investment tips." Keyword research is not that simple. Check our our comprehensive guide on real estate SEO keywords. 2. On-Page SEO: Definition: Optimization efforts made directly on the web pages to improve their visibility in search engine results. This includes optimizing content, meta tags, and images. Example: Optimizing property descriptions, titles, and image alt tags with relevant keywords. 3. Off-Page SEO: Definition: Strategies employed outside of your website to improve its visibility and authority. This often involves building high-quality backlinks from reputable sources. Example: Collaborating with local businesses or influencers to get backlinks to your real estate website. 4. Local SEO: Definition: Optimization techniques focused on improving a website's visibility in local search results. It's crucial for real estate professionals targeting a specific geographic area. Example: Claiming and optimizing your Google My Business listing with accurate business information and customer reviews. 5. SERP (Search Engine Results Page): Definition: The page displayed by search engines in response to a user query. Real estate professionals aim to have their websites rank higher on SERPs for relevant keywords. Example: Monitoring your website's position on the SERP for key phrases like "real estate agent in [your city]." 6. Crawling and Indexing: Definition: The process by which search engine bots (crawlers) discover and analyze web pages to determine their relevance and index them for search results. Example: Ensuring that all important pages on your real estate website are easily accessible and crawlable by search engines. Learn more in How to Optimize Your Indexing Situation and Crawl Budget. 7. Schema Markup: Definition: A structured data markup that enhances the way search engines read and display your website in the search results. It can include details like property prices, addresses, and reviews. Example: Adding schema markup to property listings to provide rich snippets in search results. SEO is much larger than these terms. If you really want to know how SEO is working in the real estate industry, check our Real Estate SEO Guide. Real Estate Social Media Terms 1. Engagement: Definition: The level of interaction users have with your social media content, including likes, comments, shares, and clicks. Example: Encouraging engagement by posting visually appealing property photos and asking followers to share their thoughts. 2. Analytics: Definition: Tools and metrics used to measure the performance of social media campaigns, including reach, impressions, and engagement. Example: Analyzing social media analytics to determine the most effective times to post content for maximum visibility. 3. Targeting: Definition: Refining the audience for social media ads based on demographics, interests, behaviors, and location. Example: Targeting first-time homebuyers in a specific city with ads promoting educational content about the home-buying process. 4. Hashtags: Definition: Words or phrases preceded by the # symbol used to categorize content and make it discoverable to a wider audience. Example: Creating a branded hashtag for a real estate campaign to encourage user-generated content and community engagement. 5. Influencer Marketing: Definition: Collaborating with social media influencers to promote real estate properties or services to their followers. Example: Partnering with a local influencer to showcase and promote a new housing development. Sound interesting yeah? Check out how you can get benefits from social media influencers. Real Estate Email Marketing Terms 1. Drip Campaign: Definition: A series of automated emails sent over a specific time frame to nurture leads and guide them through the sales funnel. Example: Implementing a drip campaign that provides valuable content, such as home-buying tips and market trends, to leads over several weeks. 2. Segmentation: Definition: Dividing an email list into smaller groups based on specific criteria, such as location, interests, or behavior. Example: Segmenting the email list to send targeted newsletters to buyers interested in luxury properties and sellers looking for marketing tips. 3. Open Rate: Definition: The percentage of email recipients who open a given email. A crucial metric to measure the effectiveness of email campaigns. Example: Improving open rates by crafting compelling subject lines and delivering content relevant to the audience. 4. Call to Action (CTA): Definition: A prompt in an email that encourages recipients to take a specific action, such as visiting a website, scheduling a showing, or downloading a resource. Example: Including a clear and prominent CTA button in an email promoting a new property listing. 5. A/B Testing: Definition: Experimenting with variations of email elements (subject lines, content, images) to determine which performs better. Example: Running A/B tests to compare two versions of an email and identify the most effective elements for engagement. PPC (Pay-Per-Click) Advertising 1. Click-Through Rate (CTR): Definition: The percentage of people who click on an ad after seeing it. A measure of how effective an ad is in generating interest. Example: Monitoring CTR to assess the relevance and appeal of a real estate ad to the target audience. 2. Conversion: Definition: The desired action taken by a user after clicking on an ad, such as filling out a contact form, scheduling a tour, or making a purchase. Example: Tracking conversions to measure the success of a PPC campaign in generating leads and sales. 3. Quality Score: Definition: A metric used by search engines to evaluate the relevance and quality of keywords, ads, and landing pages in PPC campaigns. Example: Improving the quality score by creating targeted ad copy and ensuring that the landing page provides valuable information. Learn more at our Complete Guide on Google ads. 4. Ad Extensions: Definition: Additional information displayed with a PPC ad to provide more context and encourage user engagement. Example: Adding location extensions to real estate ads, displaying the office address and phone number for local engagement. ROI (Return on Investment) 1. Cost per Lead (CPL): Definition: The cost associated with acquiring a single lead through a marketing campaign. Example: Calculating CPL by dividing the total campaign cost by the number of leads generated. 2. Conversion Rate: Definition: The percentage of leads or website visitors who take a desired action, such as making a purchase or scheduling a consultation. Example: Improving conversion rates by optimizing landing pages and streamlining the lead generation process. 3. Lifetime Value (LTV): Definition: The predicted total value a customer is expected to bring to a business over the entire relationship. Example: Considering the potential long-term value of a real estate client in assessing the overall ROI of marketing efforts. 4. Attribution Models: Definition: Methods used to assign value to different marketing touchpoints that contribute to a conversion. Example: Using a multi-touch attribution model to understand how various marketing channels and interactions contribute to a successful real estate transaction. 5. Marketing Funnel: Definition: A visual representation of the stages a customer goes through before making a purchase, from awareness to consideration and conversion. Example: Aligning marketing efforts with different stages of the real estate buyer's journey to maximize ROI at each stage. That's it, we covered the most important terms here, there are billions more, we make sure keep updating this content to be always helpful and up-to-date. To view the original article, visit the Realtyna blog. Related reading The 1-Year Challenge: Learn 52 Spanish Real Estate Terms in 52 Weeks 10 Real Estate Abbreviations Every Realtor Should Know Is Your Realtor Jargon Communicating the Full Value of Your Listing?
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Double Down on These 5 Marketing Basics to Start Your 2024 Out Strong
2024 is here, and as we set our sights on a new year, we also set them on new possibilities. It's important to take time to reflect on what went well in 2023, what could have gone better, and what you'd like to try out next. As you review your business, you'll also want to make sure your marketing efforts are top-notch. Doing so will help ensure your brand awareness, lead generation, and positioning are all on point in the new year and beyond. Here are five marketing basics for you to focus on and double down on so you're set up for success in 2024. 1. Embrace Time-Tested Tactics When it comes to embarking on refreshed marketing approaches for the new year, don't be afraid to go back to basics. After all, they work for a reason. Time-tested tactics for agents still resonate well with consumers, and can set you apart in a sea of agents relying only on social media or online marketing efforts. How can you take advantage of the classics? Let's take a look: Door-KnockingDon't dread this, but rather, embrace it! Going door to door in the neighborhood to wish the neighbors a happy new year can go a long way in getting your name and face out there. Think of it like introducing yourself to the neighborhood and go forth. You never know who you'll meet, or how you can help them (or their friend, family member, colleague, and so on). Send Out PostcardsThey don't have to be drab or corporate, either. Get into a free tool like Canva and take advantage of clean, modern, and professional-level designs for your postcard mailers. Print a stack, jot down a handwritten note wishing the neighborhood well for 2024, and watch as your brand recognition grows roots. Create a Call ListWhether it's cold-calling, reviving stale prospects, or reaching out to past clients, create a call list… and then actually call! The new year is the perfect intro to start a conversation and check in on people. And with it being such a goal-oriented time of year, you have a great opportunity to segue into any changes to living spaces your call list may expect in 2024. Host an Open House (with a Twist)Open houses may seem rinse-and-repeat, so how about taking a different approach? Consider setting a "theme" to your open house as a way to welcome in the new year. We're not saying you have to plan it to happen at midnight, but even hosting an open house any time in January can have a nice New Year's ring to it. Decorate the sign-in table with confetti, wish passers through a happy new year, and hand out those fancy plastic flutes filled with sparkling apple cider. You'll set yourself apart and kick off 2024 by leaving a lasting impression. 2. Embrace the Digital Age While the classic approaches to marketing should be a mainstay in your marketing efforts, it's equally as important to leverage digital marketing. Really, the two should work hand-in-hand. Post regularly on social media and run refreshed ad campaigns. Position yourself as a resource to help your client and prospect base set and tackle their 2024 goals. You can take advantage of one of the most popular forms of media, video, to film YouTube clips and Instagram Reels. Double down on posting consistently, and always engage with your audience. 3. Adapt and Innovate Based on the Market The times, and the market, are a-changin'. It's crucial you stay on top of shifts in your local market. Not only will this equip you for productive conversations with your clientele, it'll also help shape your approach to marketing. Market shifts and changes mean you need to adapt and innovate your approach to marketing. You don't want to have marketing activities or content that may come across as insensitive or obtuse, and you also want to make sure you're maximizing your marketing efforts when a shift happens in your client base's favor. Stay aware and bake in flexibility into your marketing efforts, online and offline. 4. Establish Your Personal Brand Does your personal brand need a refresh? Or do you need more people to know about it at all? Make your personal brand a priority as you set foot in the new year. Get clear on how you want to position yourself in your local market, and how you want to set yourself apart from your competition. Then, double down your marketing efforts to establish and reinforce your personal brand. Create and post content that shows you're an expert on market happenings. Share events in the community and highlight local businesses. Engage across online groups, posts, and accounts that are real estate-focused, as well as real estate adjacent. The more you get eyes on and engagement with your brand, the stronger it can become all through 2024. 5. Become a Reliable Resource Consumers in your market need to feel a sense of trust with you before they even meet you. So, how can you do this? By positioning yourself as a trusted, reliable expert for all things in your area of real estate. Doing things like: Staying on top of the market shifts and sharing your point of view on them Crafting and posting educational content regularly Volunteering, sponsoring, and serving as a voice in the community Providing stellar client experiences they'll rave about These all add up to positioning you as a reliable resource in real estate, building trust in your brand, and peace of mind you can be counted on for your expertise. To view the original article, visit the Inside Real Estate blog. Related reading How Real Estate Agents Can Use Instagram to Promote Their Services How RPR Can Enhance Your Real Estate Marketing Strategy 8 Campaign Ideas for Finding More Listings
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How Real Estate Agents Can Use Instagram to Promote Their Services
In the dynamic world of real estate, where every property has a unique story to tell, standing out is key. In this digital age, social media platforms provide an excellent opportunity to showcase your properties and services, and Instagram, with its visually-oriented approach, is a goldmine for real estate agents. In this post, we'll explore how real estate agents can use Instagram to promote their services effectively. Why Instagram? With over one billion monthly active users, Instagram is becoming increasingly popular. The platform is perfect for real estate because of its emphasis on visual content, such as photos and videos. According to the proverb, "A picture is worth a thousand words," and in the world of real estate, eye-catching images can fetch a high price. Create an Eye-Catching Profile Your Instagram profile is your digital business card. When prospective clients land on your profile, they should immediately understand what you do and what sets you apart. Here's how to do it: Profile Picture: Use a high-quality photo of yourself or your agency's logo. This helps establish trust and brand recognition. Bio: Write a clear and concise bio that includes your name, the area you serve, and your contact information. Don't forget to add a call-to-action (CTA) to encourage visitors to get in touch. Content Is King Now that your profile is looking sharp, let's dive into creating content that captures your audience's attention. Property Showcases: Regularly post high-quality photos and videos of the properties you represent. Show them from different angles, capture stunning interiors, and emphasize unique features. Before and After: Showcase transformation stories. Post images of a property before and after it's been staged, renovated, or redecorated. This is not only visually appealing but also shows your expertise in enhancing property value. Client Success Stories: Share testimonials and success stories from happy clients. These authentic stories create trust and build your reputation as a reliable agent. Local Highlights: Post photos of the neighborhoods and communities you work in. Share insights, local events, and attractions to give potential buyers a taste of the lifestyle in the area. Educational Content: Create informative posts about the real estate market, home-buying tips, or the selling process. Position yourself as a knowledgeable expert. Behind-the-Scenes: Give your followers a sneak peek into your daily life as a real estate agent. Show them the hard work, dedication, and passion you put into your job. Hashtags and Geotags In the world of Instagram, hashtags and geotags are your best friends. They help your posts reach a broader audience. Hashtags: Research and use relevant real estate hashtags like #dreamhome, #propertyforsale, or #realestateagent. Incorporate location-specific tags like #LosAngelesHomes or #NYCRealEstate for better reach. Geotags: When posting about a specific property or neighborhood, use geotags to increase visibility among local users. Engage with Your Audience Social media is a two-way street, so don't just post and disappear. Engage with your audience to build relationships and foster a sense of community. Respond to Comments: Promptly respond to comments on your posts. Engage in conversations and answer questions. Like and Comment: Interact with your followers' posts, showing that you're genuinely interested in their lives. This reciprocity can lead to increased engagement on your own posts. Collaborate: Partner with local businesses, influencers, or other real estate agents for shoutouts, giveaways, or joint events. Cross-promotion can help expand your reach. Stories and Live Videos: Use Instagram Stories and live videos to provide real-time updates, host Q&A sessions, and share unscripted moments. Consistency Is Key Keep to a regular posting schedule. Consistent updates keep your audience interested and demonstrate your involvement in the real estate market. Utilize Instagram Insights to track the most effective posting times and evaluate the effectiveness of your content. Advertising on Instagram Although organic growth is crucial, you should also think about running paid Instagram ads. You can target particular demographics, areas, and interests using Instagram's ad platform. This can be a powerful tool for promoting your services to a broader audience. Analytics and Metrics Keep an eye on your Instagram analytics to see which posts are performing well and which aren't. Use this data to refine your content strategy. Pay attention to metrics like reach, engagement, and click-through rates. Stay Informed The world of social media is constantly evolving, and so are the algorithms that determine what users see in their feeds. Stay informed about the latest Instagram trends, features, and updates to ensure your strategies remain effective. In conclusion, Instagram is a valuable tool for real estate agents looking to promote their services. With its visually-focused approach and vast user base, it's a platform that can help you build your brand, connect with potential clients, and showcase your properties and expertise. By creating an appealing profile, consistently posting high-quality content, engaging with your audience, and using analytics to fine-tune your strategy, you can leverage Instagram to boost your real estate business to new heights. So, go ahead, grab your smartphone, and start sharing your unique real estate journey with the world! To view the original article, visit the Transactly blog.
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Real Estate Email Newsletter Campaigns: Building Engagement and Trust
In the fast-paced world of real estate, staying connected with your audience is crucial. Whether you're a seasoned Realtor or just dipping your toes into the market, email newsletters can be your secret weapon for building engagement and trust with your clients. Think of them as your digital handshake, your virtual coffee chat, or even your online home tour. In this post, we'll explore the art of crafting compelling real estate email newsletter campaigns that not only grab attention but also foster lasting relationships. 1. The Power of Personalization Imagine entering your favorite neighborhood café and being greeted by name, having your usual order ready, and being asked about your day by the barista. Feels good, doesn't it? The same idea also holds true for your email newsletters. Customization is important. Start by using their first name when speaking to your subscribers, and if you know anything about their preferences or previous interactions, use that knowledge to tailor your content. Send updates on the most recent oceanfront listings, for instance, if a client has expressed interest in beachfront properties. Watch the engagement soar as you demonstrate that you are aware of their requirements and preferences. 2. Consistency Is King Imagine having a pen pal who communicates with you only occasionally. Making a deep connection is challenging, isn't it? Your email newsletter campaigns are no different. Continuity is paramount. Establish a publishing schedule, and follow it. Provide your subscribers with a schedule for when to expect your updates, whether weekly, biweekly, or monthly. Consistency not only keeps you in front of your clients, but also demonstrates your dedication to giving them useful information on a regular basis. Over time, this increases credibility and trust. 3. Captivating Content Now, let's dive into the heart of your real estate email newsletter: the content. Sure, you can't offer a free latte, but you can serve up some captivating content. Here are a few ideas: Market Insights: Share the latest trends, statistics, and predictions for the local real estate market. Buyers and sellers love to stay informed. Client Success Stories: Showcase happy clients and their journey with you. It not only validates your expertise but also humanizes your brand. Property Spotlights: Highlight a featured property in each newsletter. Use high-quality photos, virtual tours, and detailed descriptions to make subscribers feel like they're walking through the front door. Educational Articles: Offer tips for first-time buyers, guides to home staging, or explanations of the mortgage process. Establish yourself as a knowledgeable resource. Local News and Events: Keep your subscribers in the loop about what's happening in the neighborhood. People love feeling connected to their community. Exclusive Deals: If you have any exclusive listings or special promotions, make sure your subscribers are the first to know. Remember, the key is to provide value. Your newsletter should be something your subscribers look forward to, not just another email cluttering their inbox. 4. Eye-Catching Design Would you read a book with a dull cover or no paragraph breaks? Most likely not. Likewise with your email newsletters. Invest in a simple, eye-catching design. Use eye-pleasing fonts, a color scheme that is well-balanced, and high-quality images. Think about mobile optimization as well. Make sure your newsletters look fantastic on all devices because many people check their emails on smartphones. 5. Engaging Subject Lines Your newsletter's subject line is like the cover of a book – it needs to be enticing. Spend time crafting subject lines that grab attention without resorting to clickbait. A few ideas: "Your Dream Home Awaits: New Listings Inside!" "Unlock the Secrets of Real Estate Success" "Don't Miss Out! Exclusive Property Deals Inside" Keep it concise, clear, and relevant to the content inside. 6. Interactive Elements Engagement doesn't have to be a one-way street. Incorporate interactive elements into your newsletters to encourage feedback and interaction. You can include: Surveys and Polls: Ask subscribers for their opinions on various real estate topics. Clickable CTAs: Add buttons that lead to your website, property listings, or contact page. Social Media Integration: Encourage subscribers to follow you on social platforms for more updates. These interactive features make your newsletter more engaging and memorable. 7. A Strong Call to Action (CTA) A clear call to action should appear in every newsletter. What do you want readers to do after finishing your content? Make it simple for them to proceed to the next step, whether it's booking a consultation, browsing your website, or subscribing to your social media accounts. It's direct and actionable to say, "Schedule a Viewing Today!" for instance, if you're promoting a new listing. 8. Monitor and Adapt You can track your performance, which is one of the best things about digital marketing. Track open rates, click-through rates, and conversion rates using email marketing analytics. Pay attention to what succeeds and what fails, and be prepared to change your approach as necessary. In conclusion, real estate email newsletter campaigns are a potent tool for building engagement and trust with your clients. By personalizing your content, maintaining consistency, offering captivating content, optimizing design, crafting engaging subject lines, incorporating interactive elements, including strong CTAs, and monitoring your results, you can create newsletters that not only grab attention but also foster lasting relationships. So, go ahead and start crafting those newsletters – your clients are waiting to hear from you! To view the original article, visit Transactly blog.
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We Asked 6 AI Bots to Recommend a Realtor. Here's What Happened
ChatGPT hit the scene in a big way this year, and ever since, people have been asking it all sorts of things — everything from explaining complex topics to home maintenance tips to recommendations for books or movies. That got us thinking — what happens when someone asks ChatGPT (or similar AI models) to recommend a real estate agent to them? And is this a marketing channel that agents should start thinking about? To find out, we asked six AI chatbots the same question: I'd like to buy a house in San Luis Obispo county. Can you recommend Realtors to me? Here's what we found. ChatGPT We started with the most well-known chatbot, ChatGPT. And, well, we struck out. Here's the answer we received: I'm sorry, but I don't have real-time access to databases or the internet, so I can't provide specific recommendations for real estate agents or Realtors. However, I can offer some general advice on how to find a good Realtor in San Luis Obispo County or any other area… We got the same exact response — to the letter — from Poe by Quora, which uses OpenAI's dataset. OpenAI owns ChatGPT, so we're not completely surprised by the similar answers. Fortunately, those two chatbots are the only two on our list without real-time access to the internet. That means our journey is about to get a lot more interesting… Bard Google's Bard chatbot harnesses the power of Google search, but it has yet to attain the same popularity as ChatGPT. However, of all the AIs, it gave us the most complete response. Not only did it provide a photo for each of the five agents it recommended, but also a link — three from LinkedIn, one Realtor.com agent profile, and one agent website, underlining the importance of maintaining a strong online presence. Bing Bing, the Microsoft-owned search engine, now offers an AI-assisted search option. When we asked it to recommend an agent, it offered a succinct list of five options. Only one was a real estate agent, however. The four other suggestions were brokerages, which may indicate that brokerages in our area have more time and budget to invest in their web presence than local agents. Interestingly, Bing provided a link and an example of a current listing for each suggestion. None of the links, though, directed us to that listing or even to the brokerage's or agent's website. Instead, each link sent us to a generic Realtor.com property search for our area. In order to contact any of the listed real estate pros, we'd have to Google (lol, sorry, Bing) them ourselves. Also, every link featured an ad above it, which was far easier to click on than the actual link. So if you're looking for a new place to advertise, perhaps buying ads for similar queries on Bing is worthwhile, especially for brokerages or teams — or for agents who don't have yet a strong enough online presence to be selected for an AI recommendation. ClaudeAI ClaudeAI, which was founded by OpenAI alumni and has investors in Google and Amazon, offered the most straightforward answer. It gave us plain text with no links or images, and a bit of homespun (lab-spun?) advice for finding an agent. Thanks, Claude. Perplexity AI Perplexity AI offered up five suggestions, only three of which were actual real estate pros — one agent, one real estate team, and one brokerage. The other two answers were websites (FastExpert.com and US News) that simply list agents in our area. Not exactly a recommendation — more like a recommendation to a place that kinda-sorta offers recommendations. Thanks, but no thanks. Let's disregard those two suggestions and look at the actual working professionals that Perplexity recommends. Each response comes with a link, but none of those go to an agent or company website. Instead, two links went to a broad search for local agents on Yelp, and one went — somewhat oddly — to this page on Google Maps. To finish things off, Perplexity threw in some random listing photos from the aforementioned sites for good measure. So What Did We Learn? Like most things related to AI chatbots, it's a work in progress. While we don't yet know if or when consumers will rely on chatbots to find a Realtor, agents who wish to prepare for that scenario should invest effort in ensuring their business can be found across a wide array of places online. Here is a list of actions to take, based on where the chatbots we queried pulled information from: Realtor.com links were very popular with the chatbots we surveyed. Make sure you have a complete agent profile there, including contact info and client testimonials. While no Zillow, Trulia, or Homes.com links were offered this time, tend to your profiles there, too, as there's no telling when a tweak to chatbot technology will change things. Claim your Yelp page, if you haven't yet done so, as some chatbots reference this site. LinkedIn was a major recommendation source for Bard, and was the only social media site consulted by the bot. Make sure your profile there is complete, and optimize it for SEO to increase the likelihood of being found. Make it a habit to ask for reviews from clients. Perplexity AI specifically mentioned that each of the real estate pros it recommended were highly rated. It also referenced Yelp, while both Bing and Bard pulled information from Realtor.com. Try to get as many reviews as you can in as many places as you can: portals, Google, Yelp, your website, etc. Make it a long-term goal to establish your agent website as a local real estate source. The one agent website that was linked to in this experiment belongs to a local Realtor who has spent considerable time and effort into building his site as an authority. He offers market updates, a podcast, resources for each community he serves, customer reviews, and more. Regularly update your site with quality content, and link to it anywhere you can: social media, portal profiles, your email signature, marketing materials, and more. Essentially, the key to being recommended by AI is having a broad internet presence. We can't be sure of where it will pull information, especially as the technology is updated, so having a well-maintained online presence seems crucial to catching the attention of AI. But don't stress too much about it. After all, the number one way consumers find their agent is still satisfyingly old-fashioned — by asking family and friends. Related Reading The Power of Local SEO for Real Estate Agents: 7 Ways to Optimize Your Online Presence 6 Expert Tips to Dominate the Online Real Estate Market as an Agent Influencer Approved: 6 Game-Changing ChatGPT Prompts for REALTORS
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10 Ways Real Estate Agents Can Use Facebook to Promote Their Services
In today's digital age, the real estate landscape has evolved dramatically. Gone are the days of relying solely on traditional marketing methods like yard signs and newspaper ads. Instead, savvy real estate agents are turning to social media platforms like Facebook to promote their services and connect with potential clients in innovative ways. If you're a real estate agent looking to expand your online presence and boost your business, read on to discover how Facebook can be your secret weapon! 1. Create a Captivating Facebook Page Making an interesting and professional Facebook page is the first step in your journey into the world of Facebook real estate promotion. This will act as your online storefront, giving prospective customers the crucial first impression. Use a professional headshot as your profile picture and a tasteful picture of the place you're representing for your cover photo. Give specific details about your knowledge, credentials, and the areas you serve in the "About" section of your page. To build trust online, keep in mind that transparency and clarity are essential. Don't forget to include your contact information so that potential customers can easily get in touch with you. 2. Consistent Posting for Brand Building When it comes to keeping an active presence on Facebook, consistency is the key. Create a content schedule that combines real estate listings, market-related articles, behind-the-scenes looks at your business, and client success stories. Use captivating subtitles and attention-grabbing images to draw viewers in. Don't be afraid to show off your individuality; sincerity can attract customers in a big manner. To keep your readership interested and informed, try to post at least once or twice per week. 3. Harness the Power of Facebook Ads For real estate agents, Facebook's advertising platform opens up a world of possibilities. You can target your ads to particular interests and even individuals who have recently interacted with content about real estate. Ads for your available properties, upcoming open houses, or informational articles about the home-buying procedure might be considered. The ability to create visually stunning and informative carousel ads is one of the unique features of Facebook ads. These let you display numerous images of a building while emphasizing its salient features. Describe the property's distinctive selling points in compelling copy, and include a clear call to action encouraging interested buyers to contact you. 4. Live Virtual Tours Utilize live virtual tours as part of your Facebook marketing plan to provide prospective buyers with a compelling experience. You can live-stream tours of the properties you have listed using a smartphone or camera, allowing viewers to ask questions in real time. This interactive approach not only keeps your audience interested, but it also establishes you as a tech-savvy agent who goes above and beyond to meet the needs of their clients. Additionally, virtual tours make it simple for busy people or out-of-town buyers to view properties from the comfort of their homes. 5. Engage with Your Audience Don't let your Facebook page become a one-way street. Actively engage with your audience by responding to comments, messages, and questions promptly. Building a responsive and friendly online presence can go a long way in fostering trust and building relationships. You can also join local real estate groups or community pages on Facebook. Share your expertise by answering questions and participating in discussions. Being a helpful resource within your community not only positions you as an expert but also creates opportunities for networking. 6. Use Facebook Analytics to Fine-Tune Your Strategy The ability to monitor your efforts and gauge their effectiveness is one of the best things about digital marketing. Facebook offers a comprehensive suite of analytics tools that let you learn more about the actions of your audience and the effectiveness of your posts and advertisements. Review these analytics frequently to determine what is and is not working. Are certain post types receiving more interaction? Do certain demographics respond to your ads more favorably? For maximum impact, use this information to fine-tune your content and advertising strategy. 7. Collaborate with Local Influencers Consider partnering with local influencers or real estate bloggers to amplify your reach. These individuals often have dedicated followings who trust their recommendations. By collaborating with them, you can tap into their audience and gain credibility in the process. Whether it's a joint Facebook Live session discussing the local real estate market or having them share your property listings, influencer partnerships can be a game-changer in expanding your online presence. 8. Showcase Your Expertise Through Facebook Live Q&A Sessions By running Facebook Live Q&A sessions, you can establish yourself as an industry authority. Select timely subjects like "First-Time Homebuyer Tips" or "Navigating the Seller's Market," and encourage the audience to pose questions live. These presentations not only demonstrate your expertise but also give your audience members useful information. To encourage attendance, advertise these sessions in advance and think about providing rewards like no-cost home assessments or special access to real estate listings. 9. Encourage Client Testimonials and Reviews Positive reviews and testimonials from satisfied clients can be a potent marketing tool. Encourage your past clients to leave reviews on your Facebook page. Share these testimonials on your timeline to build trust with potential clients who may be considering your services. Respond to reviews, whether positive or negative, professionally and constructively. Address any concerns raised by clients to demonstrate your commitment to exceptional customer service. 10. Stay Updated with Facebook's Features Facebook is continuously evolving, introducing new features and tools that can enhance your real estate marketing efforts. Stay informed about these updates and adapt your strategy accordingly. For example, consider using Facebook Marketplace to showcase your listings, or explore Facebook Groups for real estate enthusiasts. The more you leverage these features, the more your visibility and engagement can grow. In conclusion, Facebook has become an indispensable tool for real estate agents looking to promote their services effectively in the digital age. By creating an engaging Facebook page, consistently posting valuable content, using Facebook ads, and embracing innovative features like live virtual tours, you can unlock new opportunities and build lasting relationships with clients. With a strategic and authentic approach, you'll be well on your way to Facebook success in the competitive world of real estate. Happy promoting! To view the original article, visit the Transactly blog.
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4 Ways Technology Can Help Real Estate Agents Achieve Work-Life Balance
Thank you to Tech Helpline for sponsoring this article on RE Technology: Busy real estate agents often find themselves juggling a myriad of tasks and responsibilities, making it challenging to strike a balance between their work and personal lives. Long hours, ongoing deadlines, and the overall demands of the job can leave little room for relaxation and quality time with loved ones. How can agents balance their professional aspirations with their personal lives? Technology can help. Most agents today have access to innovative solutions that help them work smarter, not harder, to regain control over their schedules. Let's explore four powerful technologies that can help change how real estate agents manage their work-life balance. 1. Digital Transaction Management Systems: Increasing Efficiency A digital transaction management system like Form Simplicity is one of the most potent time-saving technologies for real estate agents. These platforms simplify the entire transaction process, and agents eliminate paper shuffling by going digital and dramatically increasing their efficiency. Today's top transaction management solutions integrate seamlessly with other essential tech tools, supercharging productivity. For instance, Form Simplicity integrates with RentSpree, making tenant screening a breeze and reducing liability. It also interfaces with Google Drive, allowing for effective team collaboration on documents, spreadsheets, and presentations. Moreover, its Google Contacts integration streamlines data synchronization between apps, creating powerful automated workflows. Dropbox can help organize one's files in a single, convenient location, simplifying cloud storage. To save time securing vital client reviews, Rate My Agent makes collecting them easier than ever. Earnnest facilitates the secure electronic transfer of funds, eliminating the need for agents to drive around town picking up and delivering checks. By utilizing these integrations, real estate agents can save significant time, helping to provide more opportunities for work-life balance. 2. CRM: Nurturing Relationships and Saving Time Customer Relationship Management (CRM) systems are a real estate agent's best friend when it comes to maintaining a productive workflow. According to the National Association of Realtors, only a quarter of agents use a CRM daily or nearly every day, yet those who do are among the most productive in the industry. A CRM system helps agents manage client relationships, track leads, and streamline promotional efforts. It automates routine tasks, such as sending follow-up emails and reminders, ensuring no opportunities slip through the cracks. With a well-implemented CRM, agents can free up valuable time by automating essential processes and improving their overall efficiency, which can translate into more personal time. 3. ChatGPT 4: Unleashing Creativity and Efficiency ChatGPT 4 is a versatile tool that can be a game-changer for real estate agents seeking to save time and enhance productivity. Beyond its capabilities in generating high-quality copy, it serves as an invaluable resource for brainstorming, ideation, and content creation. Real estate agents can use ChatGPT 4 to draft blog posts, social media updates, property descriptions, and more. Most importantly, agents can provide prompt instructions to ensure compliance with Fair Housing laws. When used correctly, agents can proofread and make changes to ensure accuracy and appropriate word usage. This AI tool can also assist in creating marketing plans, video scripts, social media schedules, and more, making it an indispensable asset for content creation and marketing strategy development. Moreover, ChatGPT 4 is a lifesaver for overcoming writer's block, offering a wealth of ideas and topics to explore. When used effectively and verified for factual accuracy, it can significantly boost an agent's efficiency and creativity, ultimately freeing up more of their schedule for personal endeavors. 4. Automate Your Marketing Most real estate agents can access automated marketing tools and platforms their brokerages provide. These tools can transform how agents promote their listings and engage with clients. Automated marketing often includes a variety of tools – from drip email campaigns and local market reports to newsletters and promotional campaigns for listings. With the ability to personalize content to users, pre-schedule social media posts, and more, agents can set much of their marketing outreach and maintain a solid online presence. Automated marketing saves agents time that they can deploy elsewhere and ensures consistency and effectiveness in their marketing strategies. Leverage all four technologies When real estate agents use all four powerful technologies – digital transaction management systems, CRM systems, ChatGPT 4, and automated marketing – they unlock more of their most valuable asset: time. These helpful tech tools enable agents to work smarter, not harder, by streamlining processes, nurturing relationships, enhancing creativity, and automating marketing efforts. As a result, agents can reclaim their work-life balance, enjoy more personal time, and create lasting memories with family and friends – and remain highly successful agents. One final timesaver If you are among the 750,000 Realtors in North America who have access to Tech Helpline – which also supports Form Simplicity – reach out for assistance to navigate these technologies or help you resolve any tech-related issue faster. By embracing technology that genuinely will save you time, it can help you achieve the life-work balance you deserve. Related reads Tech Helpline Blog: 3 Best AI Prompts for Real Estate Agents Best practices for AI in Real Estate Today Form Simplicity Blog: 6 Ways You Can Use Technology to Reduce Your Stress Don't fall for it: 4 new online + offline scams and how to protect yourself 5 Realtor safety apps to protect you and your clients Are your kids attending school from home? Safest ways to share your work computer Tricia Stamper is Director of Technology at Florida Realtors®, which owns both Tech Helpline and Form Simplicity.
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Elevating Real Estate Marketing: The Power of Live Streaming
In the dynamic world of real estate, staying ahead of the game is all about embracing innovative strategies that capture the attention of potential buyers. One such strategy that has taken the industry by storm is live streaming. So, grab your smartphone and get ready to dive into the exciting realm of live streaming in real estate marketing! Lights, Camera, Action: The Rise of Live Streaming Real estate agents can now give clients an immersive, in-the-moment experience with live streaming, bridging the gap between actual and virtual tours. The appeal is in its spontaneity because viewers get a real sense of the atmosphere, eccentricities, and charm of a place. The Personal Touch: Building Authentic Connections Relationship building and trust are essential when selling a home. Agents can communicate with potential customers in real-time thanks to live streaming, which humanizes the procedure. Not only should granite countertops and square footage be displayed, but also a personal connection should be made. Imagine answering viewers' questions live and providing anecdotes about the cool things in the area. Through this engagement, a sense of transparency is fostered, which increases client trust. From Virtual Tours to Reality: Tips for Incorporating Live Streaming 1. Choose the Right Platform - Select a live streaming platform that aligns with your target audience. Instagram Live, Facebook Live, and even YouTube Live are popular choices that offer real-time interaction and reach. 2. Plan Your Content - While spontaneity is encouraged when live streaming, having a loose plan can help avoid awkward pauses. To keep your audience interested, outline the key points you want to emphasize and prepare engrossing anecdotes. 3. Promote Before You Go Live - By announcing it on your mailing lists and social media channels, you can create buzz before your live session. This guarantees that when the time comes, you will have an attentive audience. 4. Engage with Viewers - Live streaming is a conversation, not a monologue. Encourage viewers to comment and ask questions in real time. They remain interested and invested due to this interactivity. 5. Highlight Unique Features - Consider what makes the property unique. Is that a pretty bay window? A dream kitchen for a chef? A backyard haven? The highlight of your live stream may be these features. 6. Showcase the Neighborhood - Remember, you're not just selling a home – you're selling a lifestyle. Take a stroll around the neighborhood and point out nearby parks, restaurants, and shopping centers. 7. Professional Presentation - While live streaming can be casual, maintain a professional demeanor. Dress appropriately and ensure your surroundings are tidy and well-lit. The Benefits: Why Agents Should Embrace Live Streaming 1. Wider Reach: You can connect with potential customers from all over the world by live streaming because it cuts across geographical boundaries. An online live stream can be viewed immediately or recorded for later viewing. 2. Time Efficiency: Without having to physically move between properties, you can give several tours in a single day using live streaming. You and your clients both profit from this time efficiency. 3. Cost-Effectiveness: Reduce costs associated with holding actual open houses, such as travel and staging fees. Live streaming reduces costs while maximizing output. 4. Data Insights: Numerous live streaming services provide analytics that reveal information about viewer engagement. You can use this information to improve your content strategy and mold it to the tastes of your target audience. In conclusion, streaming has revolutionized the way real estate agents market properties. It's not just a trend; it's a powerful tool that offers authenticity, engagement, and a personalized touch. By incorporating live streaming into your marketing arsenal, you're not just selling houses; you're selling experiences and forging meaningful connections with potential buyers. So, next time you're getting ready to showcase a stunning property, consider going live. Lights, camera, action – it's time to bring the charm and essence of each home right to the screens of eager buyers. Embrace the future of real estate marketing and make every stream a journey of discovery! To view the original article, visit the Transactly blog.
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10 Tips for Rocking Real Estate Email Marketing Campaigns as a Savvy Agent
As an agent in the real estate market, you know that effective marketing is the key to scoring those dream deals and building lasting relationships with clients. One powerful tool that can help you make a splash in the digital domain is none other than email marketing. Picture this: your inbox becomes the trick up your sleeve for captivating prospects, nurturing leads, and closing deals like a pro! In this post, we're dishing out some top-notch tips to elevate your real estate email marketing campaigns from drab to fab. Let's dive right in and make those leads rain! Know Your Audience In email marketing, it's just as important to know your audience as it is to find the perfect match. Spend some time categorizing your email list by preferences, location, price range, and type of property. Your leads will feel valued if you send them personalized and pertinent content, which will increase your chances of winning them over. Craft Attention-Grabbing Subject Lines Consider subject lines to be the first sentence of your best-selling book. You want to pique the interest of your recipients and entice them to open your emails. Be original, but keep it short! A little bit of humor or urgency never hurt anyone. Avoid using spammy buzzwords like "Act Now!" because nobody wants to feel as though a digital used car salesman is pursuing them. Killer Content is King It's time to reel your leads in with content that impresses after they've been drawn to your emails. The secret to establishing credibility and trust is to create engaging, educational content. Think about disseminating market trends, insider knowledge, and neighborhood news. To keep your leads engaged, mix promotional emails with useful, non-salesy content. Embrace Visuals In the world of real estate, a picture could be worth a thousand deals in addition to a thousand words! Add high-quality photos and videos of your properties to your emails to make them more appealing to readers who prefer visual content. To captivate your audience and leave them wanting more, highlight the special qualities and beauty of each listing. Make it Mobile-Friendly Your emails must display beautifully on all devices in this era of mobile browsing, including desktop computers, tablets, and smartphones. To ensure a seamless experience for your leads wherever they are, make sure your email templates are mobile responsive. Call-to-Action: Crystal Clear and Compelling Be persuasive and direct when using CTAs. Strong, direct language will motivate your leads to take action. Your CTA should be the bright beacon leading your leads to their ideal home, whether it's scheduling a viewing, subscribing to a newsletter, or requesting more information. Timing is Everything Even if your email is excellent, it will probably be ignored if it arrives in your lead's inbox at three in the morning. Timing is everything! Investigate various days and hours to determine when your audience is most receptive. Test, Tweak, Repeat Email marketing for real estate is an art, and every masterpiece needs some polishing. Analyze the effectiveness of your email campaigns frequently, A/B test various components, and use the results to improve your approach. Try out various formats, subject lines, and visuals to see what your audience responds to the most. Stay Compliant with Spam Laws Nothing can ruin your campaign more than breaking spam regulations. Always provide a straightforward way for recipients to unsubscribe from your emails, and make sure you adhere to all national and international laws governing email marketing. Follow Up, But Don't Overdo It Follow up after sending that flawless email, don't forget! Your leads will know that you genuinely care about their needs if you follow up at the right time and with grace. However, refrain from bombarding them with incessant emails — a gentle touch is always better than an email tsunami. So there you have it, real estate rockstars! Armed with these tips, you're ready to conquer the email marketing game and take your agentage to soaring heights. Remember, authenticity, value, and a touch of pizzazz are the keys to turning your email campaigns into a lead-generating powerhouse. Happy emailing! To view the original article, visit the Transactly blog.
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8 campaign ideas for finding more listings
Welcome back to our "Tips and Tricks Tuesday" series, which highlights articles around a monthly theme. August's theme is "Finding more homes for sale." Read on for tips and tricks for finding business even in challenging market: This is the bottom line: Realtors are always looking for more homes to sell. It doesn't matter what industry forecasters predict for the housing market, how much interest and mortgage rates have risen or fallen, whether home sales are up or down, or how the paradigms of the industry are shifting. The core of the real estate industry is home sales. So how do industry professionals find more homes to sell? The key is smart prospecting, and one tool can help you in this endeavor — your MLS's property data tool. Let's look at an example: CRS Data's MLS Tax Suite offers prospecting maps, demographic tools and property reports, and real estate professionals can find a wealth of information about residential properties they may want to prospect. The technology available allows Realtors to become not just familiar with certain neighborhoods or certain geographical areas, but to become experts. And what homebuyer wouldn't want an expert helping them make one of the most important decisions of their lives? You can use your MLS's property data tool to identify prospects, create mailing lists and even print out mailing labels for marketing campaigns. (Check out this link to see how easy CRS Data makes it to build a prospecting list of homeowners who may be looking to sell.) Need campaign ideas? We've got you covered! Here are eight marketing campaign ideas for drumming up new business: 1. Rising home values campaign - Record-high home prices go hand-in-hand with record-low housing inventory. Nudge reluctant sellers off the fence by reminding them how much profit they can make off their home if they sell now. Send out mailers that list how much home prices have risen in the area you're targeting. Be sure to include a call-to-action to contact you for a free home valuation, or to visit a dedicated landing page for a free online valuation (e.g., What's your home worth? Find out here!). 2. Sold listing campaign - After you sell a home, send out a mailer to homes nearby that shows what the home sold for. In today's market, that's usually a big number, so make that information prominent. If the home sold over the asking price or very quickly, mention that. You want your prospects to associate you with a potentially lucrative opportunity to sell their home. As with the above idea, include your contact information and a call-to-action. Your goal here is to capture potential seller leads. 3. New listing campaign - One thing you can count on with homeowners — they're curious about other homes in their neighborhood. What do they look like? How much are they worth compared to my home? Tap into this curiosity by sending a postcard or flier that announces your new listing and all its details: price, bed/bath, square footage, school district, etc. This campaign's goal is to build awareness of you as the go-to Realtor for selling homes in the area. 4. Expired listings campaign - If there's one thing expired listings have going for them, it's this: they want to sell their home. Something went wrong with their last attempt at a sale — the price was too high, repairs were needed, or maybe their previous agent wasn't suited to the task. Whatever the case, these owners are prime targets for prospecting. Send them or physically drop off a packet touting your experience and successes to encourage them to list their home with you. 5. Likely mover campaign - How long do residents in your area stay in their homes? If you know this piece of information, you can use it to target owners who have been in their home for around that amount of time — and statistically may be likely to move soon. A postcard or other mailer from you may help nudge them into listing. Just be sure to use your public records tool to remove active "for sale" homes from your list, as they obviously don't need your services — and you don't need to waste your marketing budget. 6. Renters/new buyers campaign - Do you enjoy working with first-time buyers? Consider targeting renters in affluent neighborhoods. Finding them in your property data system is a little less straightforward than finding current homeowners, however. Fortunately, your property data platform's "owner type" filter can help. For example, in CRS Data's MLS Tax Suite, you can filter results by absentee owner, out-of-state owner, in-state owner, and owner-occupied properties. All options except owner-occupied can help you target properties with renters. Tip: Target renters in more prosperous areas or near major area employers, as these prospects are more likely to be interested in and capable of buying. 7. Open house campaign - As with the first campaign, the open house campaign is a brand-building venture. (You can also send these campaigns to your broader geographic farm.) When neighbors do show up to your open house, don't dismiss them as curious looky-loos. They may be more than just nosy; they may be thinking of selling their own home and are curious to see how their home stacks up. This is a great opportunity to get their contact information so that you can send them a quick home valuation or comparative market analysis. You can email this to them, or even offer to deliver it in person if they seem especially likely to list! 8. Geographic farming campaign - Is there a high number of homes for sale in a specific area you serve? Put their MLS photos on a single postcard, along with their price and bed/bath count, and send it to homeowners in the neighborhood or to those who may want to move there. Even if not all the listings on the postcard are yours, you can use them to bait potential buyers into calling you for a tour. For area homeowners, you can invite them to contact you to see how their home's value compares. For more information about CRS Data, visit their website. Not a CRS Data user? Contact your public records provider or MLS help desk for assistance. You can also explore more public records solutions in our Product Directory.
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[Podcast] Peek inside a Compass superstar's content generation machine
Amit Bhuta is a Realtor for Compass and ALL IN MIAMI. He's been a Realtor for almost 17 years after spending 11 years as a car salesman. In this episode of the Real Talk with Realtors podcast, learn how to market your real estate business through relevant content, cater your content to your audience, set up processes for creating content, share your failures, and convert through social media. This episode covers everything from hair transplants to GaryVee. Here's a small sample of what you will hear in this episode: Why is commercial real estate different than residential real estate? How would Amit define "content?" What is his secret sauce? How do you resonate with your avatar? Did marketing click immediately? Where does the conversion happen on social media? How do you share effective content with a low following? Real talk...not Real talk: TikTok as a platform for Realtors Connect with Amit at ALLINMIAMI.com. Check out the episode and show notes for much more detail. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.
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The Art of Hosting Real Estate Webinars: Engaging a Virtual Audience
In today's fast-paced world, real estate professionals are increasingly turning to webinars as an effective tool for engaging with a virtual audience. In this post, we will explore the art of hosting real estate webinars and provide you with practical tips to captivate and engage your virtual audience. Choose a Captivating Topic To kickstart your webinar journey, start by selecting a compelling topic that resonates with your target audience. Whether it's an overview of the local real estate market, tips for first-time homebuyers, or insights into investment properties, ensure that your topic is relevant, timely, and valuable. Research your audience's interests and pain points to tailor your content accordingly. Craft an Engaging Presentation Start your webinar journey off right by deciding on a topic that appeals to your target audience. Whether it's an overview of the local real estate market, tips for first-time homebuyers, or insights into investment properties, ensure that your topic is relevant, timely, and valuable. Research your audience's interests and pain points to tailor your content accordingly. Master the Art of Storytelling When you have a topic in mind, it's time to put together an engaging presentation. Remember, your slides should enhance your message, not distract from it. Make effective use of high-quality charts, graphs, and images to support your arguments. Keep your text concise, and use bullet points to highlight key information. Incorporate a consistent color scheme and font style to maintain a professional and cohesive look. Engage in Interactive Polling and Q&A Sessions Make your webinars interactive by incorporating live polling and Q&A sessions. Polls promote active participation by enabling participants to instantly share their perspectives and offer feedback. In addition to keeping your audience interested, this offers insightful data that can be used to customize your content. A Q&A session should be scheduled specifically so that any queries or worries your audience may have can be addressed. Leverage Multimedia Content Diversify your webinar content by incorporating multimedia elements. Your presentation can gain interest and depth by incorporating video clips, animations, and virtual property tours. Your audience will be captivated and impressed by stunning property images or before-and-after renovation projects, which will also highlight your knowledge. Utilize Engaging Platforms and Tools Select a reputable webinar platform with tools to raise viewer engagement. Look for platforms that offer interactive whiteboards, live chat, and hand-raising features. During the webinar, your audience can interact and work together using these tools. To ensure a seamless experience, make sure you are familiar with the platform beforehand. Promote Your Webinar Effectively If you don't have a viewership, even the most captivating webinar will fall short. Through a variety of platforms, including your website, social media sites, email newsletters, and pertinent online communities, advertise your webinar. Create persuasive marketing materials that emphasize the importance and advantages of attending your webinar. To increase your reach, think about collaborating with influential people or companies in related industries. Follow Up and Seek Feedback After your webinar, follow up with attendees to thank them for their participation and provide any additional resources or information promised during the session. Request feedback to gain insights into what worked well and areas for improvement. This feedback will help you refine your webinar hosting skills and deliver even more engaging sessions in the future. Hosting real estate webinars is an art that requires a delicate balance of engaging content, interactive features, and effective promotion. By choosing captivating topics, crafting compelling presentations, and leveraging interactive tools, you can create a virtual experience that captivates your audience and sets you apart from the competition. Embrace the power of technology, unleash your creativity, and master the art of hosting real estate webinars to engage, educate, and inspire your virtual audience! To view the original article, visit the Transactly blog.
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Friday Freebie: The Power of Google and Your Online Reputation
Google — it's the gateway to your real estate business. Prospective clients use it to not only find a real estate agent, but to vet the service you provide via online reviews and your overall online footprint. How easily can real estate leads find you — and when they do find you, what kind of impression awaits them? If your online presence needs a boost or a little polish, never fear! In this week's Friday Freebie, we're highlighting a free on-demand webinar from NAR that will help you learn everything you need to know about taking your internet presence to the next level. Read on to learn more! Free on-demand webinar, courtesy of NAR's top level domains .realtor™ and .realestate "The Power of Google and Your Online Reputation" is brought to you by 2023 NAR Reach partner REALGrader and .realtor™ .realestate, and is currently available free to NAR members. Watch this webinar now to learn the biggest mistakes agents are making on Google and their real estate profiles. You'll discover how to get more reviews to build your online reputation, how to win more leads — and the easiest way to get it all done. Here's what you'll learn: Best practices to optimize your digital presence The biggest mistakes top producers are making How to avoid making the same mistakes Ready to make your online reputation stronger than ever? Watch NAR's The Power of Google and Your Online Reputation webinar now!
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3 Innovative Marketing Strategies Every Real Estate Agent Needs for Their Listings
What if you could find a way to stay ahead of the curve and differentiate your business from competitors? One of the best places to start is by looking at your property marketing strategy. Keeping how you promote your listings fresh by leveraging innovative marketing strategies may help you close sales faster. Here are three transformative tactics that you can use to dramatically boost the visibility – and effectiveness – of your listings: 1. Embrace the Art of Storytelling Every property has a unique story to tell, so treating each listing identically might not yield the best results. You will need to do some homework. First, delve into the property's history to search for ideas of what might make this property different or unique. While you may be able to glean insights from property records, why not hear it first-hand? By talking to veteran neighborhood residents, who most likely have observed the home over the years and decades, you may be able to gather a priceless anecdote for your story. Modern social tools provide an excellent platform for you to share these listing stories dynamically and engagingly. You or an assistant can create captivating short videos for platforms like Facebook, Instagram, and TikTok. Better yet, an in-depth blog post detailing the listing's story can help drive traffic from social media to your website if you promote your blog post. Such marketing efforts will distinguish your approach from your competition and ensure the stories you create remain memorable to potential buyers. 2. Incorporate a Floor Plan Standing out in the crowd of listings is essential for capturing buyer attention. One effective way to do this is by including a floor plan. Research indicates that while two out of three buyers want to see a floor plan, most listings do not provide one. Integrating a floor plan can yield several benefits: Making your listing memorable: A listing featuring a floor plan catches the eye of more potential buyers. Facilitating visualization: Floor plans deliver a clear property overview, aiding the buyer's visualization process. Emotional connection: By allowing potential buyers to envision themselves in the property, floor plans can establish an emotional affinity, further influencing their purchasing decision. Filtering serious buyers: Incorporating a floor plan can attract more qualified buyers, saving you and your seller valuable time. According to Rightmove, adding a floor plan to a real estate listing can increase clicks on a listing by 52%. The National Association of Realtors (NAR) survey revealed that 55% of buyers found floor plans "very helpful" in their home search. The key is leveraging technology, as many 3D visual rendering programs like Matterport offer built-in floor plans. Professional photographers are also increasingly adding floor plans, and advancements in smartphone technology make creating a floor plan more convenient, accessible, and less expensive than ever. 3. Utilize Neighborhood Testimonials The classic adage for real estate is "location, location, location," and it still rings true today. Showcasing a property's location can significantly impact its perceived value. One effective way to accentuate a property's location is by giving it context and featuring the surrounding area and nearby amenities. A great way to showcase a community is by featuring neighborhood testimonials. Local residents often know firsthand their neighborhood's best features and benefits; many are ready and willing to rave about them. Recording a video and transcribing their testimonials can provide a treasure trove of marketing material, requiring only your time and effort. Authentic neighborhood testimonials not only boost the appeal of a property but also help position you as the go-to local expert. Neighborhood testimonials can be promoted across all marketing channels: websites, Instagram, Facebook, TikTok, and more. They are a powerful differentiator, reinforcing the agent's unique selling proposition. Creativity counts Storytelling brings the property to life, adding a unique perspective to your listings. Floor plans facilitate a deeper connection between buyers and the property, boosting your listings' engagement. Neighborhood testimonials offer a touch of authenticity, making your listings more irresistible and cementing your reputation as the go-to local expert. Don't forget that a digital transaction management solution like Form Simplicity is another technology differentiator you can leverage. Making your workflow more efficient for you, your transaction partners, and your clients will give you more time to focus on marketing. Utilize these innovative strategies to put your listings in the spotlight, accelerate sales, and rise above the competition. Leverage the power of technology in what you do to meet buyer expectations and exceed them, helping you close more deals and drive more success. Remember, it's not about working harder but working smarter. With these strategies, you're equipped to do just that. Other related stories of interest: Are you leveraging networking to boost your business? 5 Facebook hacks to help you grow your business 3 surprising advantages of a digital transaction management program 4 ways brokers can build their brand with Form Simplicity Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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[Podcast] Social Media Marketing for Realtors with Madison Gorgone
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The Ideal Closing Gift for Your Buyer
How many thank you gift baskets and flower arrangements have you presented to congratulate buyers on their new homes? Sure, it's the thought that counts, but isn't it time to give your buyers something more valuable to keep you on their minds for months and years to come? A suite of photographs, floor plans, and 3D tours, like those offered by iGUIDE, is a unique closing gift that provides great long term value. iGUIDE offers multiple benefits for your clients and is also a continuous reminder of your brand. Identify with the space Great real estate photography, 3D tours and floor plans are more than eye-catching marketing material. These tools help buyers identify with spaces by creating a connection that ultimately leads to purchasing a home. But when the keys are handed over on closing day, buyers unfortunately no longer have access to all that valuable information about their newly purchased property. Here is where iGUIDE and agents can fill the void. Instead of just gifting the new homeowner with a glorious array of tropical flowers, give them a way to appreciate their new residence with a complete understanding of every square foot. An iGUIDE offers multiple ways for a buyer to get comfortable in their home. Floor plan measurements and virtual tours can be shared with movers, making the change of residence a smooth transition. Accurate measurements for furniture placement eliminate the need to rearrange things multiple times. Also, 3D tours let friends and family members participate in the excitement of a new home no matter where they are located. Help with design and renovations Every homeowner likes to add personal touches to their home. Whether it is design modifications or major renovations, they still need to figure out a cost. An iGUIDE closing gift gives your buyer the perfect tool to help calculate the price of supplies by using advanced measurement tools. Measurements can be captured from multiple points in 2D or 3D space. Changing flooring, cabinetry or doorways are major projects and your buyer will appreciate the ability to budget accurately for all the construction costs they'll require before initiating any demolition. Design isn't always about physical changes to the property; it also includes interior design. With an iGUIDE, floor plan measuring for new furniture and window treatments is easy. Buying furniture that doesn't fit will be a thing of the past, as your clients will now be able to use the measurement tools to determine how much space is required. Working with permits and contractors The house closing date is often the beginning of a long list of changes for the new owner. Not everyone is a do-it-yourself kind of person. When a home renovation project is more than just a couple of cans of paint, permits and outside help can be a must. Home buyers can help speed up the process by supplying their newly gifted iGUIDE to their contractors. The accurately measured floor plans can help get approval for potential development permits as municipalities often require drawings "to scale" for renovation projects. iGUIDE uniquely contains all the measurements, floorplans, photos and 3D virtual tours allowing everyone involved in the construction process access to accurate information. Insurance claims and replacement costs How does your buyer's insurance company calculate replacement costs when there is a claim? Most insurance adjusters visit the home "after" there has been an incident. What if your buyer could provide proof of quality before any potential disaster? Documented quality of finishing, personal items and measurements are crucial when settling a claim with an insurance adjuster. Not only does iGUIDE give the homeowner the advantage of providing proof, but it will also make any future claims process quicker and more transparent for everyone involved. They will appreciate your thoughtful closing gift when determining what needs to be replaced. The complete iGUIDE package also provides a visual keepsake of irreplaceable items. iGUIDE keeps you in the loop The house closing date is not the end for real estate agents. Home buyers often become a seller at some point or know someone who wants to list their property. What better way to keep your name coming to mind than to give them a way to share the closing gift repeatedly? The iGUIDE contains your branding, and when your buyer is ready to sell, your name and contact information are already at their fingertips. Satisfied buyers willingly share their real estate adventures with friends and family, providing you with priceless referrals. Real estate agent closing gifts are an appreciation for choosing you above the other agents in your area. Gift cards, flower arrangements and a basket of fruit give instant gratification, but if you want to give something with lasting value that doesn't end up forgotten after a couple of weeks, choose iGUIDE. Help your buyer stay connected long after you've handed over the keys. To learn more about all that iGUIDE offers, visit goiguide.com/showcase.
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AI ChatGPT-Powered Market Analysis: Game-Changing Feature for Real Estate Marketing
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5 Real Estate Marketing Ideas for Increasing Brand Awareness
Marketing is essential to build brand awareness and recognition in the real estate market. In this article, we offer five marketing ideas that will help you increase your company's brand awareness. Video Marketing You've probably heard it before, but video marketing can drastically change how you engage with your clients when you share your listings and other information. It's far more effective than traditional marketing methods as it creates more creative and authentic visual content. There are various ideas and platforms to share your marketing videos. The most widely used are property video tours, webinars, drone video tours, TikTok, YouTube and IGTV videos. If done correctly, videos can help build your brand awareness within a short time. For more information and ideas on video marketing, see 10 Video Marketing Ideas for Real Estate Agents. Social Media Marketing Social media marketing is another effective way to advertise your company and listings. It has become widely used by different companies worldwide and has proven to have great results. It is essential to plan what type of social media marketing you want to do to succeed. To find out how to maintain a social media profile and advertise your company through social media, see The Usage of Every Social Media Platform – Real Estate Edition. Virtual Tours Virtual walkthrough tours are a creative way to advertise your property and show your customers a listing without them physically visiting the place. Many potential buyers prefer viewing the property within the comfort of their homes. This is where VR, or virtual reality, comes in handy. Its cutting-edge technology will make you stand out from your competition and increase your brand awareness. Drone Photography Drones for real estate photography are marketing tools used to advertise aesthetically appealing features of a property on sale, especially those areas far up the property that a regular tripod might not help capture at the right angles. When buyers search for listings online, the first thing they pay attention to is the property photos. Drones give you the ability to view the property's location while highlighting nearby attractions. Additionally, drones help capture the whole area and layout of your property. Properties with high-quality photos sell faster. Using drones for your real estate photography lets you capture a much more accurate, high-quality, and authentic depiction of the house. Live Webinars Lastly, another great marketing strategy is to host regular webinars. Webinars are a great way to keep your audience engaged and to build a better relationship with them. Webinars can help you generate more leads and directly market your property to your audience. You can also address important topics during your webinar sessions and answer any questions your potential clients may have about your products and services. To view the original article, visit the Realtyna blog.
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Keep Your Clients Closer
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8 Real Estate Marketing Ideas for June
Ahhh… the kids are out of school and the weather's heating up. Summer is here, and with it comes a wealth of opportunities for promoting your real estate business. So let's dive in! Here are eight ideas for marketing your real estate business in June: 1. Highlight "staycation" and local day trip ideas Inflation has taken a bite out of everyone's wallet these past couple of years, and not everyone can afford the vacations like they used to. Do your followers a solid while cementing your reputation as a local expert by highlighting day trip ideas and staycation activities in your local area. 2. Participate in National Homeownership Month If ever there was a month for real estate agents to celebrate, it's June—National Homeownership Month! We won't go too into depth here since we just published an article on ways to participate last week. Check it out for resources and marketing ideas: 5 Ways to Celebrate National Homeownership Month. 3. Host a "Summer Home Improvement" contest Social media platforms decrease your reach when you don't use them regularly or get poor engagement. Help keep your accounts active by hosting a social media contest. Ask followers to share their favorite home improvement project for a chance to win a gift card or home improvement-related prize. 4. Sponsor a local youth sports team Have a passion for sports? Consider sponsoring a local youth team this summer. This means that your logo is featured on their jerseys or banners, which can increase your brand visibility within the community and generate goodwill. 5. Create a series of summer-themed content Do you like blogging or creating videos? Whatever your medium of choice, put your creative skills to good use by creating a series of summer-themed posts about local attractions, events, and activities. You'll position yourself as a local expert while promoting the lifestyle of living in the area. 6. Celebrate Pride Month June may be National Homeownership Month, but it's most known for being Pride Month. Celebrate by highlighting LGBTQ-friendly neighborhoods or LGBTQ-friendly businesses in your area through blog posts, social media features, or local guides. This can be helpful for LGBTQ+ individuals or families who are looking for welcoming communities. You can also conduct a self-audit on your intake forms and marketing materials by making sure they offer inclusive language and imagery. Ensure that your website and advertising are welcoming and representative of diverse backgrounds and identities. 7. Launch a "Summer Seller Spotlight" campaign Summertime and the livin' is easy…especially when you have a home with an exceptional outdoor space. Create a campaign featuring properties with these types of exceptional outdoor spaces by highlighting backyard features, such as swimming pools, patios, and landscaping. For those in your sphere who are not ready to transact in the near future, stay top of mind by hosting a virtual seminar or webinar on outdoor living and entertaining spaces. Share design ideas, maintenance tips, and ways to enhance outdoor areas. This can attract both buyers and sellers interested in outdoor living. 8. Get ready for the 4th…of July? We know, we know — this is supposed to be a list of June marketing ideas, but hear us out. Independence Day is only four days into July, and there's just not enough time to plan ahead if you don't start in June! Whether you're hosting an event or planning an online campaign, this is the month to get started! You can, for example, compile a list of local fireworks displays, parades, and community events happening on July 4th. Share this information through your website, social media, or newsletters to keep your audience informed and engaged.
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Basic Branding Tools for REALTORS: Getting Started with a Brand in 2023
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5 Ways to Celebrate National Homeownership Month
It's June — do you know what that means? It's National Homeownership Month! It's the perfect time to raise awareness about the benefits of homeownership and to encourage people to consider buying a home. This benefits you by bolstering your local reputation as a source of solid real estate information — and by helping drum up new business. After all, increased homeownership rates are great not just for communities, but for the real estate professionals that serve those communities. Here are some ideas you can use to celebrate National Homeownership Month: 1. Educate your sphere on the benefits of homeownership Step one on this journey: Education, education, education. It's unlikely that the majority of your sphere of influence even realizes that June is National Homeownership Month. Be the one that brings that knowledge to them first. One way to do this is by highlighting the benefits of homeownership on social media and your website. Fortunately, organizations like NAR and HUD make this easy. Check out the resources below for information, tools, videos, social media sample posts, and other creative assets you can share with your sphere of influence: National Association of Realtors National Association of Home Builders U.S. Department of Housing and Urban Development** ** As of this writing, HUD hasn't yet updated their page for 2023 (government bureaucracy, amiright?). However, there are still plenty of useful resources there that shouldn't be missed. 2. Highlight homeownership programs in your area Let's face it, we all know the biggest barrier to homeownership right now: sky-high interest rates combined with sky-high home prices. However, there are homeownership programs that aim to take some of the financial sting out of buying a home. Research local down payment assistance and other homeownership programs and share this information with your followers. Programs are available to the general public, teachers, veterans, first responders and other diverse groups. Your MLS, association, or local mortgage lender can be a great resource if you don't know where to start. If your MLS has integrated Down Payment Resource into their system, MLS listings will show which programs a specific property is eligible for. You can also direct potential buyers to this page to see which programs they're personally eligible for. Lenders are also creating new borrowing programs to bring homeownership into reach for more people. You can share information about these programs, as well. 3. Organize a seminar, webinar, or a home buying fair Sometimes simply demystifying the homebuying process helps potential buyers move off the fence. To help, consider organizing a seminar or webinar on the home buying process, including topics such as financing, home inspections, and closing costs. You can invite local experts such as mortgage brokers, home inspectors, and real estate attorneys to share their insights and expertise. Or, if you're feeling a little more ambitious, consider organizing a home buying fair. Bring together mortgage lenders, home inspectors, title companies, and other real estate professionals in an event that's open to the public. This event can be a great opportunity for potential homebuyers to learn about the home buying process, ask questions, and network with professionals in the industry. 4. Volunteer in your community It's always a great idea to give back and show your face in the community. Participate in local events that promote homeownership and support affordable housing initiatives. You can volunteer with local organizations such as Habitat for Humanity or attend community meetings on housing issues. 5. Show appreciation to your clients We're so often focused on potential new clients that we overlook past clients. Take the time this month to show appreciation to your existing clients. Send a personalized note or gift to your top supporters and those who refer your services to their sphere. To other former clients, consider reaching out with a home valuation report. After all, a house isn't just a home — it's an investment in the future. And people love to see how their investments are faring!
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[Podcast] Build Confidence, Captivate Viewers and Convert Them into Leads with Chelsea Peitz
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The 7 Deadly Sins of Facebook Ads
Results from your Facebook ads not living up to your expectations? Instead of looking at what you should be doing — most of which you probably already know — let's look at what you shouldn't be doing. To help you discover which aspect of your current ad strategy is hamstringing your efforts, Realtor Jaime Resendiz shares what he calls the "seven deadly sins of Facebook ads." These include: Not having a call-to-action Not testing ads Using bad multimedia We won't list the rest here. Instead, watch the video above and find out the crucial mistakes to avoid. After all, what you don't do is often just as important as what you do! Further Reading How to Create Real Estate Facebook Ads that Work The Best Facebook Ads to Target Real Estate Buyers One Simple Rule to Ensure Your Ads Don't Violate Fair Housing Laws
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Real Estate Hashtags for 2023
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How to Use Social Media to Advertise Your Rental Properties
In today's digital age, social media platforms have become powerful tools for businesses to reach a wider audience and connect with potential customers. As a rental property owner or manager, you can leverage these platforms to showcase your properties and attract interested tenants. Here are some tips on how to use social media to advertise your rental properties: 1. Choose the right social media platform The number of social media platforms seems to grow yearly, and it can be tough to keep up with which ones are best for you and your business. Determine your target audience and what social media platform they are most likely to use. For example, if your target audience is older and more established professionals, consider focusing on Facebook and LinkedIn. 2. Create engaging content Social media is often a visual platform, so it's critical you create engaging content that will appeal to your target audience, capturing the eye of potential tenants. Use high-quality images and videos to showcase your properties, highlighting key property features. You can also use tools like Canva to create interesting and fun graphics for your posts or virtual staging apps to show off the versatility of your spaces. Check out our post on how to create a power listing. 3. Use hashtags Hashtags are a great way to increase the visibility of your posts and reach a wider audience. Use relevant hashtags that are related to your properties, locations, and target audience. For example, if you have a luxury apartment for rent, you could use hashtags like #luxuryapartment, #apartmentforrent, and #luxuryliving. Consider using a hashtag generator or tracker to find the best ones for your post. 4. Engage with your audience Social media is a two-way conversation, so it's important to engage with your audience and respond to their comments and messages. This will help to build a relationship with them and establish trust and reliability. You can also use social media to answer frequently asked questions and provide helpful information about your properties and the surrounding neighborhoods. 5. Advertise and/or boost your posts In addition to organic posts (posts that don't have any dollars behind them), you can also use paid social media advertising or "boosted posts" to promote your rental properties. Platforms like Facebook, LinkedIn, and Instagram offer targeted advertising and boosted post options that allow you to reach specific audiences based on demographics, interests, and more. These are powerful tools that allow you to cast a wider net and reach potential tenants who may not find your properties through organic posts. By following these tips, you can use social media to effectively market your rental properties and reach a wider audience. Remember to stay consistent with your posting and engage with your audience to build a strong online presence for your business. To view the original article, visit the Rental Beast blog.
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Influencer Marketing: How Social Media Stars Can Aid Real Estate Agents
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23 Ways to Use ChatGPT in Your Real Estate Business
These days, it seems that you can't escape news about everyone's favorite AI tool, ChatGPT. In fact, just last week, both Redfin and Zillow announced that they have added ChatGPT capabilities. This means that real estate consumers can search for properties via a conversation with ChatGPT. But enough about the big guys. Let's talk about what Chat GPT can do for you, a real estate agent! In this video, Jimmy Burgess offers 23 ways that agents can use ChatGPT, including prompts to help you get the most out of this tool. Watch the video above to learn how to use ChatGPT for the following: Social media post ideas Listing descriptions Writing emails, video scripts, open house invites, and social posts Marketing ideas Client appreciation ideas And more! Further Reading How Real Estate Agents Can Use ChatGPT How ChatGPT Can Help You Generate Real Estate Marketing Ideas
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4 Real Estate Marketing Trends
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Friday Freebie: 'Master the Market' eBook Series Will Help You Master Your Marketing
Your social media posts are about to get a lot more interesting! That's thanks to RPR's newly released Shareable Market Trends, a click-to-share feature that lets you quickly share charts and graphs to social media and your other marketing channels. This feature opens up a lot of intriguing new marketing possibilities for REALTORS®. That's why, in this week's Friday Freebie, we're highlighting a series of free eBooks from RPR chock-full of creative ways to use this new feature — and draw in leads with informative and attractive graphics. Free download of RPR's Master the Market eBook series RPR's Master the Market eBook series is designed to help REALTORS® like you harness the power of data-driven insights and transform your marketing strategies across various platforms. When you download this comprehensive series, you'll learn how to: Craft compelling listing presentations using data-driven insights Enhance your buyer and seller guides with valuable market trends Captivate your audience on social media with shareable market trends Create engaging market analysis videos Utilize data-driven content in webinars, virtual events, direct mail campaigns and print marketing Each eBook is packed with practical tips, expert advice and step-by-step instructions to help you leverage RPR's Shareable Market Trends in your marketing efforts. By mastering these techniques, you'll not only stand out from the competition, but also provide invaluable information to your clients — making you their go-to local market expert. Ready to rev up your marketing? Download RPR's Master the Market eBook series now!
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9 Real Estate Marketing Ideas for May
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Top 5 Things Home Sellers Expect from Their Real Estate Agent
Silence is golden, but when it comes to real estate, you are expected to be anything but quiet. Every seller wants to hear the details of how you will get their property sold. Your client's expectations can be met by providing what has become the norm. Current technological advancements, accurately measured floor plans and interactive ways to share property information are must-haves. It is no longer considered a perk to include virtual tours—it is expected. Are you offering everything you can to help your listings speak loud and clear? Here are the five most important must-haves that are now the norm in real estate marketing. 3D virtual tours What did you ever do without 3D virtual tours? It wasn't that long ago that we were calling everything a "video." But a 3D virtual tour is more than just a short video captured from a handheld camera or mobile phone. It is a carefully crafted series of 360° images that allow the user to navigate through a property in a three-dimensional way. When a seller knows what to expect from their real estate agent and what they get is a slightly fuzzy walk-through video of their home, they won't be happy. A professionally shot 3D virtual tour captures the essence of every space, allowing the user to look up, down and around at their leisure. This is why the technology is being used in a variety of industries from real estate and facility management to insurance and architecture. Floor plans How many times have you examined photos of a property only to discover that you have somehow made a disconnect with the space? Floor plans help complete the picture of a home by allowing you to see the placement of doors, windows, fixtures and stairways. Real estate agents not only need to meet the expectations of the seller, but also provide a way for the buyer to comprehend the fit and flow of the property. Back in the day, you were lucky to come across an old blueprint from the original builder. You could take that rolled-up pile of 24" x 36" papers and physically share it with potential buyers. The big problem with that was you never knew if the building was constructed according to the plan. Today, the bar has been raised much higher with the ability to share accurately measured floor plans gathered with the latest technology. The seller and the potential buyer can be confident that crucial measurements are accurate and reliable. Measurement standards Everyone has standards, and the real estate industry is no different. A measurement standard is what to expect from your real estate agent when determining the square footage of a home. A seller needs to be confident that you have researched comparable sales data when you price their home. One of the most important variables when it comes to valuation is size. The apples-to-apples method generally works with comparable properties within a similar district, so it is important to be accurate, especially when analyzing how your marketing plan is going. iGUIDE measurements are aligned with ANSI-Z765-2021 guidelines and can help speed up the mortgage approval process. Instead of waiting to determine if the measurement standard has been met, you can be confident in the square footage of every listing when using a technology like iGUIDE. Interactive technology Technology has given us the ability to be hands-on regarding expectations. Paper files are becoming more and more obsolete, replaced by digital methods of signing contracts, viewing properties and interacting with space. Twenty years ago, virtual reality was primarily a theme park venue where you could pretend to be somewhere besides the chair you were sitting in. Today, interactive technology gives the consumer the freedom to explore areas within a home anytime of day or night. Not only does the technology allow the consumer an up close and personal look, but it's what sellers expect when searching real estate properties. Interactive technology gives you control during a virtual showing. You can narrate through the rooms and hallways while directing interest to specific portions of a home. 360° images Going around in circles is a good thing with 360° images. What sellers expect from their real estate agent is a variety of ways to interact with a listing. No 3D virtual tour would be complete without complementary photographs. Think of staring at your surroundings from a stationary spot and then having a way to move in any direction fluidly. This is how the consumer gets a full experience and the ability to understand the seller's property. The longer they interact, the deeper the connection to the property and the potential for a sale. Your seller's expectations are not high. They are perfectly aligned with today's technology trends. If you are missing any of the five top things in your marketing plan, give some thought to the seller's and buyer's perspectives because that's what it's all about. To view the original article, visit the iGuide blog.
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[Podcast] Using Attraction Marketing with Jess Lenouvel
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8 Real Estate Marketing Ideas for April
In March, we started a monthly series that shared marketing ideas specific to each month. Now, we're back with more ideas you can use to kickstart your real estate marketing efforts. Read on for eight marketing ideas for April: 1. Easter, Easter, Easter Easter is the most prominent holiday of April—but it's coming up fast! While there's not much time to do something more involved, like hosting an Easter egg hunt, you can still send Easter greetings to your database, or create Easter-themed posts on social media. Highlight Easter events in your community or local retail sales (e.g., where can you find the best Easter candy?). An online tool like Canva can help you create attractive graphics in a snap. And while there might not be time to host an event of your own, if your association, brokerage, church, or other local organization is hosting an event, you can show your face there. 2. Host a virtual workshop on home renovations that bring in $$$ Partner with local experts to provide valuable tips and advice for homeowners via Zoom or another live streaming platform. But don't make it any old seminar—appeal directly to homeowners' bottom line by highlighting the renovations that increase property values, like: Remodeling Impact Report: Outdoor Features She Sheds, Steam Ovens Can Help Sell Homes for Up to $17,400 More 3. Create a local events calendar Spring is here, and the school year will be over in just a couple of months. What does that mean? Summer events galore! Help your contacts gain awareness of the events in your community by creating a local events calendar. Include events like farmer's markets, outdoor concerts, and more. You can print and mail copies out, email it to your database, or post it on your website and social media. Your calendar can contain events for the entire season, or you can break it up and share it monthly for more frequent touchpoints with your database. 4. Highlight Earth Day Energy efficiency is top of mind for many consumers these days, especially because of the outrageous increase in natural gas prices this past winter. Highlight energy-efficient home features that can help reduce heating and cooling costs, or share tips on reducing energy expenditure. Check out these articles for ideas: Top 8 Eco-Friendly Home Features in Demand 6 Things Every Agent Needs to Know About Solar Energy for Homes 4 Ways to Market Eco-homes to Buyers 5. Launch a social media contest or giveaway Host an Instagram giveaway that requires people to follow your account and tag a friend in the comments for a chance to win a gift card to a local restaurant or home improvement store. You can file this idea under Things that are mutually beneficial to both you and your followers—you build your following and your followers get something for free. See Hold the Ultimate Social Media Contest with This Helpful Timeline for more information. 6. Partner with a local food truck for your open houses It's no secret that real estate buyers are more hesitant to jump into the market these days, thanks to mortgage rates and high home prices. Drum up interest by making your open houses stand out by inviting a local food truck to your event. This can help create a fun and memorable experience for potential buyers—and helps you build your database. 7. Create a series of informative videos on home buying or selling tips Consumers are insatiable when it comes to videos. Go where your leads are and start creating real estate videos for your platform(s) of choice, whether that's YouTube, Instagram, TikTok, or beyond. It doesn't have to be an intensive process, either: just turn on your phone's camera and start sharing your knowledge (don't, as they say, let perfect be the enemy of good). Here are some posts that can help: Shifting Real Estate Market: How to Create a Video That Clears up Confusion How to Optimize Your Real Estate Video Marketing 8. Host a virtual book club for real estate enthusiasts The best marketing strategies are ones that you're enthusiastic about. If you're a big reader, consider hosting a virtual book club for like-minded individuals. There are tons of books out there about real estate investing, real estate basics, mindset and motivation, business, and more. Choose a book and invite clients, colleagues, and friends to participate in discussions. Here are a few book ideas to get you started: 10 Books that Can Help Your Real Estate Business 10 Must-Read Books All Agents Need to Study 8 Books That Every Real Estate Pro Should Read
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Build an Opt-in Email List: 8 Proven Tactics to Try Now
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How to Sell in 2023: Decreases in Prices Mean Increases in Marketing
Forty-one percent of Americans are in fear of a housing recession, according to a recent article from the National Association of REALTORS® (NAR). Real estate in 2023 is triggering uncertainty for many homeowners. Is selling in a down market the right move? What about waiting for mortgage interest rates to decrease? Are there enough buyers interested in purchasing homes this year? Home selling jitters can make your job as a real estate agent difficult. But when you approach the subject with confidence and armed with a solid marketing plan, you can win more listings. Records are meant to be broken Real estate sales in 2023 will continue, although record sales and prices set in 2021 and 2022 will be a thing of the past. Consumers always have a reason to move, whether for a change in employment, retirement goals or an economic decision, demand in the housing market never stops. Sellers need buyers, and buyers need sellers. It sounds simple enough, but your task is to bring them together to form a harmonious outcome. Forget about the headlines Plummeting sales, the housing crisis, rising interest rates and other headlines grab everyone's attention. You already know that real estate in 2023 will be challenging. Economists are forecasting housing prices to stabilize or decline. CoreLogic's chief economist, Selma Hepp, states that "price deceleration will likely persist into the spring of 2023." Increase your listing's exposure by hosting online 3D tours and virtual open houses. Use the technology the consumer has become accustomed to. Regardless of price, interest rates, or inventory, buyers are interested in the fit and flow of a floor plan. Interacting with a property creates an intimate connection. The ability to virtually walk through hallways and get up close and personal with every space can lead to a potential sale. Top approaches to marketing Selling in a down market means ramping up your real estate marketing plan. Professionalism and real estate go hand in hand. Consumers trust that you are presenting accurate depictions of every listing. NAR's 2022 report ranks virtual tours and floor plans in the top five "very useful" website features for homebuyers. Not only do virtual tours with interactive floor plans grab the attention of the consumer, but they eliminate a lot of stress for the seller as well. Selling in a down market means you need to focus your marketing efforts on the eyes of the consumer. However, selling in a down market doesn't mean skimping on the information. It means providing useful data for every listing. Start with an accurate calculation of square footage. Price per square foot is one of the best ways to compare value. For your seller, it helps them understand the comparative market value of their home with recent sales. For the buyer, floor plans drive engagement whether they are calculating the costs of renovations or deciding where their furniture fits. The business of branding You are your brand. Building consumer confidence requires a carefully planned approach to marketing. Real estate in 2023 is all about transparency. What better way to have your listings seen than to offer sellers and buyers what they are looking for? Technology provides everyone with the ability to compare value. Assessing properties is easy with accurate square footage, high-definition photos, and 3D tours. You are selling more than a room with a view. You are marketing the entire view of every house. NAR's recent report on technology notes that 47% of real estate agents state that virtual tours have a positive impact on business. Showcase your brand across multiple social channels when selling in a down market. Virtual tours are useful in Facebook ads, Instagram posts, and embedded into your website. While a housing market crash is unlikely for real estate in 2023, it certainly is headed in a different direction. There is no point holding your breath and waiting for the next boom—it could take another major event to trigger it. There are ways to increase your real estate leads and improve your sales. Give sellers a reason to choose you. Start with an iGUIDE and finish with a quick sale.
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Real Estate Marketing in 2023: Focus on the Fundamentals
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3 Vertical Video Ideas for Real Estate Marketing
Gone are the days when the traditional horizontal video was king. Thanks to social media and the widespread consumption of content on smartphones, vertical now rules the roost. If you're not already creating TikTok videos or Stories and Reels for Instagram and Facebook, now's the time to start. But don't let the format change intimidate you—let it save you time instead! Because vertical video is more casual and off-the-cuff in nature, it takes less time and effort to create. There's no need to use fancy equipment, set up shots, or spend much time in post-production—your smartphone is all the tool you'll need! Vertical videos are so easy to create that you can get started ASAP. Watch the video above to learn: How to create better content with less effort 3 types of vertical videos to create for your real estate business Tips and tricks for making your videos more watchable And more! Further Reading How to Leverage Instagram Reels for Real Estate 7 Adjustments That Will Make You Better on Camera TikTok: Video Makes the Real Estate Star 7 Fresh TikTok Video Ideas from TikTok Influencers
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10 Questions Home Sellers Ask Google (and 40 Key Phrases to Target Them)
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The Benefits of Partnering with Local Businesses for Marketing and Lead Generation
Marketing and lead generation are essential aspects of any business, regardless of the industry or size. In today's fast-paced world, the competition is fierce, and businesses need to leverage every opportunity to stay ahead. Partnering with local businesses is a strategy that many companies overlook, but it can be incredibly effective. In this post, we will explore the benefits of partnering with local businesses for marketing and lead generation. Access to a Wider Audience - You can reach a larger audience by collaborating with a neighborhood business. You can tap into the established customer base of nearby businesses to broaden your market and raise brand recognition. Cost-Effective Marketing - Creating a partnership with a nearby company can be an affordable marketing plan. You can split the cost of marketing initiatives like print ads, social media campaigns, and event promotions by partnering with another company. Increased Credibility - Your reputation within the community can be improved by collaborating with a neighborhood company. Working with a reputable and well-established company can help you build a reputation as a trustworthy and dependable company. Joint Promotions and Events - By collaborating with a nearby company, you can organize joint promotions and events that will draw in more clients and keep the loyalty of current ones. Positive Impact on the Community - Collaboration with a neighborhood company can benefit the neighborhood. Collaboration with another company can foster a sense of neighborhood and provide support for nearby businesses. To sponsor a community clean-up event, for instance, you could partner with a nonprofit group. This partnership not only demonstrates your dedication to the neighborhood, but also offers a helpful service, increases awareness of the nonprofit organization, and benefits the community. In conclusion, partnering with local businesses for marketing and lead generation can provide numerous benefits for your business. By collaborating with other businesses, you can create unique and valuable experiences for your customers and attract new customers who may not have otherwise known about your business. So, the next time you are looking for a way to boost your marketing and lead generation efforts, consider reaching out to local businesses and exploring partnership opportunities. To view the original article, visit the Transactly blog.
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The 10 Most Important Marketing Tactics You NEED When Selling a Home
In today's real estate market, implementing the right marketing tactics is crucial for successfully selling a home. With so many options available, it can be overwhelming to determine which tactics will be most effective for your particular property and target audience. In this post, we will discuss some of the best marketing tactics for selling a home in 2023. Keep on reading to find out more! Professional Photography: First impressions are crucial, and prospective buyers frequently base their decision to view a property on the pictures they see online. How potential buyers perceive your property can be greatly affected by professional photography. The property will stand out and generate more interest if you use high-quality photos that show it off in its best light. Virtual Tours: As more buyers start their home search online, virtual tours are growing in popularity. They enable prospective buyers to virtually tour a property, giving them an understanding of the layout and flow of the room. This is particularly helpful for properties that are hard to get to or situated in areas where potential buyers might not be able to travel easily. Video Marketing: Another effective tool for selling a house in 2023 is video marketing. It enables prospective buyers to get a sense of the location, neighborhood, and surroundings of the property. Additionally, it offers a chance to highlight the distinctive qualities and best parts of the property. When combined with virtual tours and expert photography, video marketing can be particularly effective. Social Media: You can reach a large audience by using social media sites like Facebook, Instagram, and Twitter as effective marketing tactics. Particularly effective for showcasing properties and reaching a younger demographic are websites like Instagram and Pinterest. Professional images, videos, and virtual tours can be shared on social media platforms, and they can also be used to update users on the status of the property and interact with prospective buyers. Online Listing Services: Online listing services like Realtor.com, Redfin, and Zillow are excellent resources for connecting with a sizable audience of prospective buyers. You can create thorough listings on these websites that feature pictures, virtual tours, and other details about the property. Additionally, they give you access to buyers who are looking for properties in your area right now. Print Advertising: While print advertising may not be as popular as it once was, it can still be an effective way to reach potential buyers. Print advertising can include ads in local newspapers, magazines, and real estate listings. It can also include brochures and flyers that can be distributed to potential buyers. Agent Network: The network of agents and Realtors is the most effective tool for selling a house. They have a sizable client base of people who want to buy or sell a house. They know the market trends, competition and the best strategies to sell a property. Additionally, they have the expertise and knowledge to properly market the property, set the right price, and negotiate the best terms. Email Marketing: Reaching out to potential buyers via email marketing can be very successful, especially if they've previously shown an interest in your property or properties that are similar to it. You can remind prospective buyers of your property's distinctive qualities and advantages by sending targeted and personalized email campaigns. Direct Mail: To reach potential buyers who might not be actively looking for properties online, direct mail marketing can be useful. You can reach buyers who might not be aware of your property or who might be just starting their home search by sending targeted mailers to particular neighborhoods or demographics. Open House: Although an open house is a traditional method of marketing a property, it is still a powerful tool. Open houses give prospective buyers the chance to see the home in person, which can be especially useful for homes that might be challenging to appreciate through photographs or virtual tours. Additionally, open houses give sellers the chance to interact with prospective buyers and address any inquiries they might have about the property. In conclusion, there are many different marketing tactics that can be used to sell a home in 2023. Some of the most effective include professional photography, virtual tours, video marketing, social media, online listing services, print advertising and agent network. By using a combination of these strategies, you can reach a large audience of potential buyers and help your property stand out in a crowded market. However, it's important to remember that each property and location is unique, so it's essential to understand your target audience and tailor your marketing strategy accordingly. We hope that you can make use of these 10 marketing tactics to sell more homes and reach your real estate goals this year. To view the original article, visit the Transactly blog.
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Customized Real Estate Marketing to Kill It in a Crowded Market
The real estate field is crowded, and competition is fierce. What compounds this for most agents is just how extremely busy everyone is. Battling multi-offer scenarios, exhaustive showing schedules… So how can you cut through the noise and set yourself apart from the competition without putting more work on your plate and trying to make time appear out of nowhere? Smart tech and customizable marketing can cut through the digital noise, differentiate you from the competition, and build trust. 1. Custom landing pages to target buyers and sellers in refreshing ways (digitally!) A landing page is a standalone web page, created specifically for a marketing or advertising campaign. Landing pages are a great way to drive traffic to your website, improve your SEO, and build your brand. They're also part of a PPC strategy that delivers the ROI. Create landing pages to target specific groups of people and capture their interest and info. It's like a mini website and a specialized marketing campaign. For example, create pages to promote thematic campaigns, like a "Coming Soon" page, a Seller Landing Page, Feature a Listing, Promote First Time Home Buyer Program or a Credit Repair Program. These landing pages are quick ways to capture interest, market to a niche audience, and flex more marketing opportunities without building a lot of collateral. They are also a fast and much more noticeable way to promote your specialize programs and offerings, or featured and coming soon properties. 2. Automated drip campaigns keep your leads engaged, and you top-of-mind Consumers want to work with a brand that they feel like they know. That's why leveraging the right nurture campaigns are crucial to making sure things are working "backstage" in your business while you're out in the field and running from showing to showing. Drip campaigns for new buyer leads can consist of a series of emails that pipe in tailored neighborhood updates, leverage the hotsheet to highlight fresh listings opportunities, and info that helps those in specific situations, like buying for the first time, downsizing, etc. For your seller clients, these campaigns can include some just-sold properties, testimonials, and your take on market insights for why it's a good time to list. Our clients have seen incredible results incorporating video into their campaigns, allowing for that coveted "facetime" and helping their potential customers feel connected and engaged with you. 3. A branded consumer app to keep prospects searching and interacting with your brand People love searching for homes on their phone. You love leads using your site. The power play here is to make sure you have an app that is branded to your business, and keeping your prospects interacting with you. You don't want leads that could be engaging with your brand searching on Zillow instead. They'll be bombarded with ads for other agents, and disconnected from the opportunity to feel like they've found a trusted advisor and someone with great local expertise. Of course it should go without saying that your mobile app needs to offer a great search experience and fresh data so that your prospects keep coming back for more! 4. Social media ads that you can create and promote with just a few clicks When you're building high-performing social media campaigns, they engage and re-engage buyers and sellers (while you're doing other things!). They get them interested in your brand, drive them back to your site, and tee up meaningful conversations and more conversions. Some agents are incredibly savvy when it comes to the ins and outs of social media, but others don't want to waste their time learning the ropes of digital marketing when they're swamped already. If you're in the latter boat, look for top-performing ad services. These are the "low-hanging fruit" of marketing right now. You can whip these types of email campaigns, social media ad campaigns, and promotional landing pages up in seconds, and let them fly. And bonus, you'll get the piece of mind knowing standing out from the crowd, and preparing that pipeline for whatever the market may bring. To view the original article, visit the BoomTown blog.
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6 Ways Agents Can Dominate on Twitter
Having a solid social media presence as a real estate professional is crucial to your overall marketing strategy, not only for boosting brand awareness, but also to establish your company as the go-to authority in your area. The National Association of Realtors (NAR) reports that nearly 47 percent of real estate businesses say that generate the best quality leads through social media compared to other platforms. And 77 percent of Realtors say that they leverage social media to connect with young buyers. Considering the popularity of social media as a source of information for both buyers and sellers, it is crucial to learn how to maximize the benefits you may reap from platforms like Twitter. Read on to learn more about connecting the dots to effectively dominate Twitter as a real estate agent. 6 Ways to Effectively Market Your Real Estate Business on Twitter As millions of users continue to use social media for marketing their businesses, it is vital for real estate agents to catch up to these marketing strategies for business brand exposure and business success. And Twitter offers just that. Here are tricks to get a business edge on Twitter: Establish Your Goals Establishing your goals can provide the clarity required to effectively market your business on Twitter, whether your objective is to attract the attention of consumers, sellers, or top recruits in your area. Promote Your Brand To attract more Twitter followers, establish your brand identity and spread the word about your brand. This means that you must be consistent in your presentation. For example, your logo, theme, and color must be consistent throughout all platforms. Then, share tweets about your brand to get exposure and user engagement and generate leads. Engage with influencers Real estate agents should interact with influencers. Connecting to those with a good following in the real estate niche is ideal. Establishing productive relationships with influencers can significantly benefit your company's success. Post Engaging Content In addition to engaging with influencers, one of the most important things you can do to keep your current audience interested and draw in new ones is to put time and effort into creating content they enjoy. The best way to increase your visibility on social media platforms like Twitter, Facebook, Instagram, and the rest is to create high-quality content. You can achieve this by posting high-quality images, videos, infographics, and the like. Adding a few real estate-specific keywords to interesting material may also help you gain more followers. Leverage Twitter Tools Juggling your day-to-day tasks with your listing appointments and showings can be challenging. However, if you want to make the most out of your time on Twitter, you should consider getting tools that will help you keep track of mentions, reply to tweets, engage with your followers and increase efficiency. Some of these tools include: Buffer Sprout Social Monitor Your Progress Nothing is more frustrating than sending out tweets only to discover that no one has read them. Keeping tabs on the response to your tweets is an excellent approach to stay ahead of your performance. Also, you can use Twitter's analytics tool to track your account activity. Conclusion Keep in mind that these are only some of the suggestions that could help you attract new followers and maintain the interest of your current audience. In the end, what matters is providing your users with a comprehensive overview of your services and to offering amazing content that will keep them engaged and help you in enhancing your online presence. To view the original article, visit the Realtyna blog.
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8 Ways to Build a Successful Email List for Your Real Estate Campaigns
As a real estate agent, your email list is a holy grail that you need to treat carefully. Building a successful email list takes a long time, but destroying it is really easy. First things first—let's start with the importance of email campaigns. Even though modern marketing, including real estate marketing, is oriented toward developing a social media presence, email marketing remains strong. And the reason for this dynamic is simple: there are more email users than social media users. Everyday, people all over the world check their email. It's kind of a mandatory action. Often, our email is connected to our job, so even though we might check our social media feeds, it's not as important as checking emails. So, you have a potential audience that checks email every day. Now, it's time to build an email list. Here is how you can do it. Pop-Ups Even though people usually have a negative attitude towards pop-ups, if it's done correctly it can be a very powerful tool. You probably have seen it time and time again. You enter a website and suddenly a little window with a sign-up form shows up. So, what are the main criteria for a good pop-up? It shouldn't appear as soon as a person enters your website. Let them scroll through it and enjoy the experience, and after four or five seconds let the pop-up appear. It shouldn't be mandatory to enter your email in a sign-up form. It should be short and up to the point. It also should be eye-catching. Blogs Yes, we all know the value of blogs. Content is a king; it's multifunctional. It not only helps you to boost your SEO value, but it's a good place to put a call to action button and collect information about your visitors. Host an Open House Yes, an open house is not only a networking opportunity, but also a good way to collect email data. You can have a fishbowl, for example, placed at the entrance where people can leave their business cards. Usually, business cards contain an email address as well. Note to remember: You need to be very careful with email addresses. You don't want people to think you're spam. So, we suggest sending a welcome email first and letting people decide if they want to stay subscribed or not. Business Cards As we already mentioned, swapping business cards is not only a networking-friendly activity, but it also helps you to build a powerful email list. But where and how can you get business cards? Check out this article to learn more about it. Social Media Having contests and giveaways on social media channels might also boost your email list. Redirect your audience to the landing page with a sign-up form. After signing up, people will get a gift in their email and you will have new email addresses. It's a win-win situation. Subscription Exclusive Content We all love to feel special, like we're part of an exclusive community. Use this to your advantage. Create content that will be exclusive for email subscribers, promote it on your social media, and collect new email addresses. Webinars, White Papers, E-books Webinars, white papers, e-books—all of these are content that can be exclusively sent through an email. People love valuable and informative content, and they will definitely want to provide an email to receive it. YouTube Videos are a foundational part of modern digital marketing. We all have heard the phrase, "Content is king." If we apply the same to videos, video marketing is a crown prince that will soon dethrone content marketing. So, what does video have to do with building an email list? If you're a YouTube content creator, you can post a message on your channel feed, so that it will show up in your subscribers' feed. You can include the link to your website landing page with a sign-up form and collect email addresses. That way, you're able to drive your subscribers to your real estate website and, at the same time, collect their information. Just remember: the message should be eye-catching, informative and promise something valuable. To view the original article, visit the Realtyna blog.
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Optimize Your Online Listing, Step 2: Sharing Your Listing to Get Attention
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Optimize Your Online Listing, Step 1: Staging Your Listing with Virtual Tools
Last year, we shared a three-step system for optimizing your online listing. Over the next several weeks, we'll be publishing a series of articles that breaks down each step one by one. Here's Step One: Your real estate marketing materials should grab the attention of prospective buyers. From 3D virtual tours and photos to detailed floor plans and accurate measurements, you can make your listings come to life. The aim is to encourage consumer interaction to help form an emotional attachment to the space. Advancements in technology allow you to present a property through virtual staging to optimize the listing's effectiveness. Not only does staging provide a way to give a vacant property a visual rendering of a lived-in space, but it gives the consumer a way to picture their personal belongings in a residence. Staging, precisely measured floor plans and 3D virtual tours are the initial steps in the new guide for every real estate agent. The first stage Virtual staging for your online real estate listings is a quick and easy way to improve the marketability of a property. If you are new to the technology, your first staging experience will give you plenty of reasons to use these types of real estate marketing materials for every listing. According to NAR, over 82% of buyer's agents report that staging assisted in helping the buyer visualize a property as their future residence. 3D virtual tours paired with staging and floor plans also helped reduce the amount of time the listing spent on the market. As reported in a recent survey from the Real Estate Staging Association, 73% of staged homes sold for over the listed price. That's great news for your seller. And every real estate agent knows that a happy seller means referrals for future business. The play stage Give the homebuyer a reason to stay and play with your online listings. Using digital tools like Floorplanner allows the consumer to play with every room they want to envision as their own. The top four areas that buyers say staging is most important for are the living room, kitchen, master bedroom and dining room. Including floor plans with advanced measurements provides a realistic perspective of the amount of space each room has to offer. Placement of virtual furniture or planning for renovations is substantially easier when the home can be visualized via the staging process. Along with virtual staging, 3D tours continue to rank high with agents as one of the top real estate marketing assets. The accessory stage Think of your virtual staging as adding accessories to your listings. Like other real estate marketing tools, staging is a way to reach out to the consumer to grab their attention and give them valuable information about a property. Homebuyers and sellers alike benefit from staging. While the buyer enjoys gathering pertinent information like advanced measurements from carefully drafted floor plans, the seller recognizes that you are giving them an added service. Engagement begins when the consumer can navigate a 3D virtual tour, see the property's potential as a home, and imagine their furniture within it. Staged homes on average increase the dollar value offered by between five and 20 percent, according to the National Association of Realtors' Profile of Home Staging. That's good news for your seller. NAR reports that the most recent median price of a home is sitting at just under $400,000, which means $20,000 to $80,000 more for the average staged home. The elimination stage The possibility of a home being eliminated from a buyer's top choices can be avoided with the use of additional real estate marketing tools. A successful online residential listing is one that gets plenty of traffic from potential buyers. A great way to increase volume of visits is by providing details in an easy-to-use format. Consumers want to see homes virtually before they commit to visiting them in person. What can you do to avoid your listing being eliminated by buyers? Think about adding virtual staging to accompanying floor plans so the buyer can gain a full understanding of where windows and doors are to accommodate the placement of their household items. Advanced measurements allow for planning and managing space for any changes or renovations that may be in the future. Analyze the results of your staging to show the seller your real estate marketing materials and staging are working. Daily, weekly and monthly analytics keep you in the know and help determine where your leads are coming from. Details about the number of views for every listing can be shared with your seller to validate your marketing efforts. Important data like the duration of each visitor's time spent looking at your online listing give valuable insight into the level of interest in the property. Virtual staging is closely followed by sharing as the next step to successfully marketing a residential property. That's why you need to be actively posting, messaging and staying social with every listing. To view the original article, visit the iGuide blog. Other articles in this series Optimize Your Online Listing, Step 2: Sharing Your Listing to Get Attention Optimize Your Online Listing, Step 3: Show Results to Your Clients
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The 3-Step System to Optimize Your Online Listing
Your online real estate listing should attract buyers, be easy to share and provide results to the seller. With competition heating up and sellers scrambling to get their properties sold, you can win listings by implementing a solid marketing plan. What is the first thing every real estate agent advises the seller? Get the property ready for real estate photos, advanced measurements and 3D virtual tours. The next thing is to use great marketing tools, like floor plans and teaser reels, that you can share on social media. Then, show the seller what a great job you are doing by sharing solid analytics. Think of it as a three-step method to stage, share and show every residential listing. Stage The reason you stage a property is to enhance its attractiveness to potential buyers. Every house can benefit from the use of staging, regardless of the age or aesthetic of the structure. Vacant properties often seem void of that personal touch, but when tweaked up with a few online real estate listing photos with the help of tech tools like floorplanner, suddenly the property comes alive. Staging can often require a somewhat delicate conversation with the seller. Asking someone to remove their prized possessions and family portraits from the walls should always be part of the staging process. Real estate photography captures the essence of a home through photos, floor plans and 3D virtual tours, so be sure to have clutter removed before the day of the shoot. The goal is to make sure each room in the home invites further intrigue, thus driving engagement with homebuyers while showing the seller how well their property is being presented. The seller needs to know you are doing everything you can to get their house sold. Share TMI (too much information) is never a bad thing when it comes to marketing your online real estate listing. The more information you can provide to potential buyers, the better. The majority of homebuyers are using online resources to find their new home. According to NAR, 95% of buyers in 2022 use the internet in the search process. What does that mean to you as a real estate agent? Sharing a property's particulars through every possible channel keeps your listings competitive. The details you share should be easily understood, captivating, and comprehensive. For instance, floor plans help viewers get comfortable with the fit and flow of the home, while the use of tag tools provides a better understanding of each specific zone. Where you choose to share your online listing is up to you. Social media shares on Instagram, TikTok and Facebook keep you connected to your targeted audience. Sharing is also a great way to build your brand. Turn those shares into likes as you get recognized as the go-to real estate agent who offers the seller a reason to choose you over and over again. Show Once you have completed the first two steps in the marketing process, you will want to show your seller some results. Companies like iGUIDE offer analytics so you can see the results of your marketing efforts on a daily, weekly, or monthly basis. Analytics benefit you by providing a comprehensive tally of everyone who views your 3D virtual tours, photos, and listing details. The data available indicates if viewers have accessed your online real estate listing via your website, realtor.com, or other linked sources. You will be able to determine the number of new visitors versus the number of returning visitors to the site. What does this mean for your seller? Analytics show your marketing efforts in a clear format. You can discuss how you plan to keep the seller's listing in front of the targeted market by using pre-populated and pre-designed posts right from the analytics page. When the property sells, you can remove the contents of the online listing from the web access. Show your seller what you are doing for them by sharing timely reports generated from the analytics. A happy seller receives up-to-date information regularly. No one likes to be sitting around waiting to know how the marketing of their property is progressing. Communicating with data-driven analytics keeps everyone in the loop. The three-step system to optimize your online real estate listing is easy with S, S, S. Stage to get the property ready to list, share information relevant to potential buyers, and show results to happy sellers. Whether or not economists declare the market bullish or bearish, iGUIDE has everything you need to keep your real estate marketing on track. To view the original article, visit the iGuide blog.
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Real Estate Media Trends You Should Follow in 2023
As a real estate pro, staying ahead of the curve and being up-to-date on the latest industry trends are essential. This not only allows you to serve your clients better but also allows you to stay ahead of the competition. The media landscape is constantly changing, and it can take time to keep up with the latest trends. However, following the industry trends is vital to stay on top of your game. Here are the top six real estate media trends for 2023: Virtual Reality Is More Favored One of the significant technologies changing the real estate landscape today is Virtual Reality (VR). VR allows potential buyers to virtual tour a property and its location without physically visiting the space. It also allows real estate developers to present complex projects in an immersive and realistic view. It is an excellent tool for real estate marketing. Realtors can create virtual tours of properties, making it convenient for potential buyers to view and ask questions about the property. So remember to keep up with VR and its continuous helpful effect on the industry to continue to provide your clients with the best possible service. Drone Footage Is Needed Another hot trend in real estate media is drone footage. Drones offer a unique perspective that allows viewers to see properties in a whole new way. 3D mapping is becoming popular as time goes on. It uses images taken from a drone to create highly accurate 3D models of buildings, landscapes, or objects that are not visible from ground level due to their height. Drones are an effective tool for real estate marketers. Given the demand for exceptional real estate photography and detailed property listings, this trend will be around for a while. Social Media Will Remain a Powerful Tool Social media is a powerful marketing tool in the real estate industry. Real estate professionals use social media to increase awareness, educate potential buyers, and generate leads. It is also a great way to connect with people in your community. Social media platforms like Facebook, Instagram, and Twitter can be used to share information about events, news articles, or pictures of your listings. Get on TikTok TikTok is one of the practical marketing tools that can assist agents and brokers in reaching a larger audience and increasing their conversion rate. It enables you to present your listings and services to instantly catch homebuyers' attention. The app has become a popular app for real estate. TikTok's true power stems from its relative simplicity. You can create lead-generating material that indicates your authority on the subject and help position you as the go-to real estate professional in your community with a few clicks using the information you already have. Harnessing the Power of Email Email marketing is becoming a necessity in this day and age. More than an online presence is needed; you also need a sound customer relationship management system. This means that you need to send out newsletters regularly. Real estate pros need to send out more marketing emails to reach your business goals and connect with your target audience. You're busy seeking new homeowners for your properties; automated email marketing campaigns deliver the appropriate message directly to them. Real estate email marketing used correctly, can help you reach more clients and close more deals. Prioritize SEO SEO is a crucial part of marketing strategy for the growth of a real estate business. Building a solid online presence can help differentiate your company from the competition and grow your business. Search engine optimization (SEO) is optimizing a website to rank higher in search engine results pages (SERPs). This process includes on-page factors such as page load speed, content relevance, title tags, and keyword density. There are many things to consider regarding SEO and real estate. The keywords that you use on your website, the content you post, your design, and how often you update your pages all impact how well your website ranks in search engines. The most important thing to remember about SEO is that it's not something you do once and forget about later. It's a process that requires constant attention and care if you want to see results. To Wrap Things Up Real estate media trends are changing rapidly, and agents need to keep up with these changes. With the emergence of new media technology, agents and brokers can reach a wider audience and increase their lead generation. In recent years, online platforms such as social media, blogs, and websites have provided agents with the necessary solutions for marketing their businesses. Following these trends will improve your real estate business, whether you try them yourself or get in touch with experts to help you stay on track. To view the original article, visit the Realtyna blog.
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Blog About Your New Listing: Timing Is Everything
In real estate, timing is everything. Blogging about your new listing is essential when it comes to capturing organic search traffic and attracting new readers. On average, 65% of people begin their online search for a home by Googling the street address of a property they like. Because the MLS listing is syndicated with the major players in the real estate market, those pages will appear before your site about 95% of the time. However, if your MLS does not have stipulations around publishing property details, you can publish a blog post with featured photos, full property description, and the street address in both the title and body of the post. Stipulations usually include posting in a 24-hour period before the listing is active and/or allows creation of "coming soon" pages. Depending on the timing of how Google indexes your site content, chances are high that your site's blog post will appear as a Top 10 search result listing for that property address and compete with bigger competition. Another way to beat the bots, so to speak, is by optimizing your real estate videos for YouTube. In this tutorial, IDX Broker Developer Partner CJ Hays and Marketing Director at Agent Reputation explains how to create, load, describe, tag, and optimize your listing on YouTube. Because Google owns YouTube, when videos are added to the platform, they are indexed on Google within two to five minutes after they are published. For more information on optimizing your real estate website using community pages, saved searches, duplicate content, micro blogging, and other essential digital marketing practices, watch Elm Street Technology's "Content is King" recorded webinar through the on-demand educational academy. To view the original article, visit the IDX Broker blog.
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10 Best Practices for Promoting Your Recorded Real Estate Webinars on YouTube
Webinars are a great way to promote your real estate business and establish yourself as an expert in your community. Recording your webinar and publishing it to YouTube gives you an opportunity to repurpose the material and easily share it with current and potential clients. However, YouTube videos can also be discovered organically. To raise the probability that your content will appear in someone's search, we recommend these 10 best practices: 1. Strategically Name Your Video Selecting a title is one of the most important pieces to remember when uploading your video content. Be specific in the name; match the title you used when promoting the webinar, if applicable. Think about what terms clients might search for within YouTube or Google. Some names are more competitive than others, such as "Buying a New Home." Be sure to add details to the title that match the video content (e.g., Buying a New Home in Denver). 2. Add a Transcript Adding a transcript to your video in post-production, or once you've uploaded the video file to your account, helps increase accessibility and usability. Transcripts can be viewed by anyone watching the video. Some viewers reference transcripts as an easy way to copy and paste relevant information (note taking, for example). Other viewers use YouTube transcripts to quickly skim through the content and jump to specific points in the video (timestamps are hyperlinked). YouTube automatically generates a transcript for you, but you do need to create and post the file in the producer tools menu. Be sure to review the text before publishing it. Fix typos, check the timestamps, and make sure your branding is correct. 3. Enable Closed Captioning When enabled, the Closed Captioning (CC) button displays the transcript copy as text on the bottom of the screen. Similar to subtitles, you can also add key sound effects to closed captioning to indicate tone or other key information for individuals with limited access to audio or who otherwise experience difficulty with hearing. For example, [laughter], [applause], or [cheerful music]. 4. Add a Video Description As important as having an accurate and relevant title, be sure to include a brief description of your webinar in the description field. You can reuse the copy you used to promote the webinar, changing verbs to past tense if necessary. As you add description information, remember to incorporate relevant keywords from the webinar as well as any related hashtags. 5. Add Relevant Timestamps If your recorded webinar is lengthy, consider adding timestamps and a brief test description of the content at the correct point in the video. For example, "At 3:30, we cover real estate trends for 2023," or "Skip to 4:50 to learn how to add new leads to your CRM." If you have enabled transcripts, be sure the timestamps match. 6. Set a Thumbnail Image When publishing a video to YouTube, you'll have the option to select and set a thumbnail that best represents your video. This thumbnail is the featured image linked to your video when promoting the link on social media. You can also upload your own thumbnail image to YouTube (we recommend including the video title and a compelling image or graphic if possible). 7. Use Playlists for Organization and Promotion If you are a regular contributor to your YouTube channel, playlists are an excellent way to organize and promote your video content. Simply having a webinar playlist increases the odds viewers will watch additional videos without any action on your end. If viewers are watching with autoplay enabled, the next video in the playlist will automatically appear on their screens. Playlists can also be added to your real estate website through a plugin or iframe. 8. Encourage Viewers to Subscribe to Your Channel "Don't forget to click that like and subscribe button!" It sounds cliché, but encouraging viewers to subscribe to your YouTube channel can help automatically deliver curated content to their notification feeds without having to manually send that information their way. At the end of your webinar presentation, be sure to mention you'll add the recorded webinar to YouTube and remind viewers to subscribe. 9. Brand Your Channel If you have a company logo, be sure to add that to your YouTube channel as your profile photo/avatar. YouTube recently announced that it will be rolling out handles, similar to what other social media platforms use for tagging with the "@" symbol. Your handle should be your name, brand title or company name and/or match the handle you use across your other channels. 10. Blog About Your Webinar In addition to promoting your recorded webinar in a playlist, on social media, and on a webinar-specific landing page, you can promote the webinar in your real estate blog. Repurpose the title and description, adding any additional content and takeaways to fully round out and provide value to your viewers and readers. Be sure to embed the individual video into the blog, using an iframe or plugin, and add a link to your website playlist or channel.
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Real Estate Branding: 6 Steps for Agent Success
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Why and How to Boost Your Online Presence to Get More Leads
Real estate marketing, social media, repeat and referral, top-of-mind marketing. You've probably heard of all of them, but may not know how they apply to your real estate business. And even if you do, the nuances may be so eclectic they continuously escape you, leaving you with a social media marketing strategy that no longer works or an outdated well of tactics that Google and company no longer smile favorably on. Take a deep breath, massage your temples and embrace social media — even as a real estate professional. Why social media marketing is so crucial in real estate Social media platforms have a wide range of new lead generation potential, while allowing you to stay up-to-date with your past clients. The relationship aspect of social media accounts is a well-known facet of the platforms and their target markets. But other than just having access to more leads and past happy clients, what are successful real estate agents using their platforms for? Marketing and influence. Most social media platforms allow you to utilize their built-in metrics to gauge what marketing strategies are working with your brand and which to leave by the wayside. Social media posts pushed from marketing and business managers often come with insights that tell you who engaged with the post, what the engagement was like, and whether to update your locale to reach more of your target market. But to get the most out of this, you'll have to ensure you have a deep well of influence across your channels. How do I strengthen my social media presence? Post often and post about more than just houses, neighborhoods and market updates. While these things are great to post about, venture out and give your target audience more to take in than just housing. To start, try posting general real estate advice. Use your social media channels to make yourself the expert real estate agent in your particular location and desired market. From there, use your Facebook page, Twitter posts, Instagram page or other platform to engage with your social media followers. These engagements are key to understanding what it is your clients and leads are hunting for in the current real estate market, and what pain points you can solve for over other real estate professionals. Be sure to genuinely follow some of your followers back, engage with their posts and paint yourself as the available expert ready and willing to help, at normal and non-invasive intervals. After all, you want to post often and frequently, but you don't want to post about the same exact things so often that you lose the social following you've worked so hard to gain. Use the resources available to you Probably one of the most overlooked success strategies out there is utilizing the resources available to you through your social media platform. Each is designed with extensive help desks and knowledge bases to help you navigate through their resource pool. Likewise, support channels also exist where you can get live feedback. If you still need a little extra help with your online presence and digital marketing strategies, education and coaching opportunities are available to give you an extra edge when working toward your influential marketing goals. So whether you're in the market for a new marketing strategy or just want to understand the landscape a little bit more, starting with social media is a great, low-cost way to give your marketing prowess the extra boost it needs. Download this FREE GUIDE for actionable ideas for your social media marketing Your free Social Media 101 Marketing Guide will give you fresh ideas for how to create awesome social media marketing content. Download this guide and get the tips and trips from pros to elevate your social media marketing content today! DOWNLOAD GUIDE
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10 Video Marketing Ideas for Real Estate Agents
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Friday Freebie: 64 Graphic Templates for Promoting Your Listings on Social Media
What's eye-catching, easy to edit, and perfect for promoting your listings on social media? Why, it's this week's Friday Freebie! We're highlighting a free collection of 64 digital listing flyers that you can use to attract the attention of potential buyers online. All 65 templates are completely editable and professionally designed to make your listings look good. 64 Real Estate Listing Flyer Templates for Social Media, courtesy of Zurple No need to spend time designing graphics to promote your listings. This free collection of templates makes it easy to add photos of your listing, your contact info, property info (beds/bath, square footage/address/price), and — optionally — your headshot. You can also easily edit the "For Sale" headline to "Just Listed," "Sold!" or "Open House" to promote your services to local real estate consumers. Use the graphics to: Promote your listings to buyers on social media Engage sellers with "Sold" social media posts Create attractive ads or promoted posts And more! Download 64 Real Estate Listing Flyer Templates for Social Media now to make your listings stand out online!
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7 Email Marketing Campaigns for Your Real Estate Business
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Using Webinars to Promote Your Real Estate Business
Is educating your clients on the home buying and selling process at the core of your real estate business? Do you consider yourself an expert on the local market or have a knack for working with first-time home buyers? Could you easily make a Top 10 list with tips and tricks for staging your home for professional photos, open houses, and showings? Do you regularly connect with your team to keep them engaged, involved and progressing as real estate professionals? Webinars to Educate and Inform If you answered "yes" to any or all of these questions, have you considered creating a webinar series that educates, informs, and showcases your value as a real estate professional? A mainstream marketing tool in today's digital and virtual world, webinars are a low-cost, low-commitment medium for staying connected and establishing credibility with your current and potential client base. Typically 30 minutes to one hour in length, webinars can be recorded, shared, and published with attendees after the live event. Do you have a branded YouTube channel for your business? (Note: YouTube handles were just announced this month; look for more information on effective YouTube branding and marketing in an upcoming post.) Structuring Your Webinar Content A great way to practice presenting information within a designated time frame, webinars can help you refine your message and organize information in a way that helps you in the real world — one-on-one client education and brown bag "lunch and learns," for example. Be sure to leave time for Q&A at the end of the session; this helps you understand what additional information you can address and clarify for your next presentation or in your "thank you for attending" follow-up communication. To view the original article, visit the IXACT Contact blog. Further Reading Tips and Tricks for Hosting the Perfect Real Estate Webinar 7 Real Estate Workshop (or Webinar) Topics that Generate Leads Advanced Lead Generation: Hosting a Seminar Top 10 Tips for Successful, Lead Generating Webinars
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5 Simple Ways to Increase the Screen Value of Your Online Real Estate Listings
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4 VR Marketing Ideas for Real Estate Listings
Want to give your client an exquisite marketing experience? Consider virtual reality (VR) as your go-to solution. With the help of new VR technology, agents can now offer their clients an out-of-the-world experience while closing deals. Continue reading to learn more about four VR marketing ideas you can add to your marketing strategy. 1. Virtual Staging Virtual reality is becoming a popular staging tool for real estate professionals, and buyers enjoy it. With VR staging, prospective buyers can enjoy an immersive property tour, saving them the inconvenience of physically traveling to the listing. The chances of a client buying a property after having a tour are likely to increase if it ticks all the boxes they are looking for. 2. Guided Visits Managing short-term rental properties can be daunting, especially when there is high tenant turnover. That's why VR instructional guides for vacation rentals are the industry's hottest new trend. With VR, tenants can easily view a comprehensive tour of the property's amenities and have any concerns addressed in advance—not to mention the stunning immersive experience. 3. Property Showcases Your clients can visit properties virtually from any location using VR. This is helpful when clients can't reach the real estate site physically due to distance and other inconveniences. So, if your client can't make it to an appointment due to unforeseen circumstances, VR is your next best option to showcase the property. 4. Virtual Sales of Property Like every other transaction, real estate transactions can also be completed online. Now, with the help of virtual reality, potential clients can view a listing, get a guided tour, and eventually rent or buy a property. The use of VR to market real estate can be very appealing to potential buyers and investors. Virtual staging allows clients to imagine their dream homes and even make changes to them in the virtual world. This amazing touch leaves a lasting impression on clients, which is good for your brand image. Final Thoughts Virtual reality adds an immersive touch to online property viewing, and helps real estate professionals avoid canceled appointments that could have resulted in a sale. For success in your real estate business, ensure that you keep up with trends by using new technology to keep your clients coming back while attracting new clients. To view the original article, visit the Realtyna blog.
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Establishing Digital Expertise, Authority, and Trust (EAT)
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6 Lists All Agents Need to Succeed
Broker Bryan Robertson shares six must-have lists that will keep you organized, drive new clients and make your business run like a well-oiled machine. Here's Bryan: Lists can be powerful when used properly. They imply organization, impart control and enable understanding. Instead of a "to do" list, I'm talking about lead lists. Instead of trying to explain a complicated customer relationship management (CRM) solution or an expensive training program, I'm going to tell you the six lists you need to succeed in this business. If you've got these and work them right, you'll close deals. The 6 lists every Realtor needs to succeed: Your sphere of influence Your past clients Your "A" leads Your "B" leads Your "C" leads Business development contacts If you've got people in each of these categories, you've already got a good start. What most agents need—and seem to pay a fortune for with consultants, advisers and coaches—is the definition of who to put in each of those lists and what to actually do with the lists. It's not complicated, as I'll explain. Who is in each list? Sphere of influence: Friends, family, past colleagues outside real estate. Past clients: Duh! For new agents, this list will come. "A" leads: Anyone buying or selling in the next 90 days, who are preapproved and motivated. "B" leads: Anyone buying or selling in the next six months, who are organized, serious and seem loyal. "C" leads: Open house contacts, website leads and anyone "thinking" about real estate. Business development: Builders, lawyers, accountants, referral agents, etc. Just to be clear on the ABCs, a lot of agents waste time massaging and cultivating their B and C leads as much as the A leads. In a word: DON'T! This is a numbers game, and you will never convert every lead. Conversely, don't treat your "A" leads like Gollum treats The One Ring in The Lord of the Rings. That one client you really need to close is not "your precious." Clients can smell desperation and clinginess from a mile away. Provide good service, but balance your energies on other clients and prospects. What to do with each list? What's the reason most agents never do business with past clients? FOLLOW-UP! Even if they like you, if you don't reach out and touch them once in a while, they will forget about you. Don't take it personally, but if you don't send me a Christmas card or a "Happy Birthday" via Facebook, I'll probably forget you, too. So, the crazy, insane, ultraclassified secret to successfully using lists is... SEND THEM SOMETHING OCCASIONALLY!! There, I said it. That's the secret. The cat is out of the bag. I've blown it for all the top producers. If you follow Brian Buffini, then you'll send them something every month. If you're like me, I send them something six to eight times a year. Whatever you do, send them something so they know you're breathing and you'd like them to send you some business. Now, seriously, what you send them is up to you. Here are some specific suggestions, but you'll find dozens of options from every sector of the industry: Newsletters (short and useful) Personal notes (NO PITCH, just say "hi") Phone calls (NO PITCH, just say "hi") Emails (useful information) Gifts (something small) Appreciation party invitation Letters (yes, in an actual envelope) Postcards (the big ones) Are there other ideas? Sure. The point is that you send them things that are useful and genuine. If you treat them like just another cog in the system, they'll pick up on that. Read up on "mass personalization" and you'll understand what I mean. Just a tip: Your MLS drip for buyers is NOT a contact. That buyer probably gets the same stuff from realtor.com, Zillow and Redfin. Your MLS drip is meaningless. Send them something about the neighborhood they're looking in. That's useful and will get their attention. What is the business development list? Rather than paying for leads or hoping that the next buyer at an open house will write an offer, you need to be proactive. The purpose of business development is to CREATE BUSINESS. For the record, that doesn't include whatever advertising or marketing program you're running. This list includes people you talk to about frequent, repeat business. Let's say you want to sell trust assets (homes of seniors who die). You like working with the families and understand the process. You need to reach out to trust attorneys and promote your skills to them. Set up meetings and discuss what you offer. Build relationships with several trust attorneys and keep pushing for why you're the best agent to sell those homes. Another group is builders. As agents, you've got contacts on the lending, investor and builder side. Okay, put that to use by building a team of people to buy and develop properties. Sure, many builders have these relationships already—but then again, they may not. It's up to you to figure out what they need and how to cultivate the relationship. When do I drop people from the lists? Patience is a virtue and, unfortunately, many prospects have very little of it. Your sphere of influence and past clients are most likely to remain stable and grow. Those two lists should seldom see people drop off. The other lists will see people come and go regularly. Don't take it personally. Here are some thoughts: Spend one to two hours each day on lead generation and cultivation. Drop leads when they tell you they've gone elsewhere. Drop leads when you determine they're wasting time or aren't serious. Don't fear losing leads — generate new ones. Customer service and your lists The whole real estate business is based on customer service and how good you are at providing it. You don't even have to be great at marketing or sales — just ensuring the customer is happy can go a long way. Harry Gordon Selfridge is credited with using the phrase, "The customer is always right." His store, Selfridge's, was all about providing an exceptional customer experience. Keep this in mind with everything you do with the people on your lists. Make people remember you. Make people want to remember you. If you do, those lists will grow and grow. To view the original article, visit the Zurple blog.
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Tips for Marketing to First-Time Homebuyers
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How Do You Make a Real Estate Video Go Viral?
As the average internet user becomes more and more visual, real estate video marketing is one of the best ways to appeal to the subjective factors that accompany just about every transaction. To ensure your strategy is on point, we're going to provide some useful tips on how to make a viral real estate video that can attract more buyers to your business. What Makes a Real Estate Video go Viral? For real estate videos to go viral, they need to be: Funny: The main way to get a video to go viral is to make it entertaining. The difficult part, though, is figuring out what would make your target demographic laugh. So, make sure you know your audience well and deliver something you're sure will be well-received. Creative: The best way to tell if you did something well is when others see it and say, "Ah, I wish I thought of that!" Creativity is respected in just every industry, but especially in real estate. Short: If you look through some of the most viral videos on YouTube, you'll notice that the vast majority of them are less than five minutes long. Viral videos spread quickly mainly because they're easy to digest and can be viewed multiple times without losing their staying power. Tips to Help Your Real Estate Video Go Viral As a real estate agent, you're constantly on the move. And unless you're fortunate enough to be in the right place at the right time, then you're going to need to invest plenty of energy into creating a truly viral real estate video. Here are some top tips to help you get there: Upload your video to a social platform like YouTube or Vimeo so your viewers can easily share it with others. Create a descriptive title that's easy for your audience to commit to memory. Refrain from being overly promotional and limit your company branding to just subtle references. Optimize your video for increased organic search value to drive even more traffic to it. Use social media channels like Facebook, Twitter, Instagram, Pinterest, and LinkedIn to get your video in front of more eyes. To view the original article, visit the Zurple blog.
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How Virtual Reality Is Changing the Way We Market Real Estate
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11 Ways to Maximize Your Real Estate Listing Exposure
Being a real estate agent means that you've dedicated your career to doing business on behalf of others — and the convenience and functionality you bring to the transaction is what many sellers find attractive about working with agents. You, your presentation and the power of your network come together to coordinate and facilitate real estate listing exposure to achieve results your clients couldn't have achieved without you. To continue reaching a high level of sales, you must always present your real estate listings in a manner that enhances the home's appeal and decreases its time on the market. Below are some actions you can take to deliver excellence and increase exposure for your listing. 1. Stellar digital presentation Creating an attractive and professional digital presentation of the property is a crucial step that will help you attract more buyers by providing a beautiful first impression. These types of presentations, combined with a captivating description of the property, show buyers your thoughtfulness and have proven to contribute a positive impact on the decision to buy. Creative listing agents should use innovative media to create an appealing narrative and address buyers' wants and needs. Be sure that your presentation looks great on mobile phones as well as desktop computers. Your presentation may contain much of what is listed below. 2. Interactive floor plans with accurate measurements Floor plans that include precise measurements are excellent resources — not only do buyers appreciate them, but they've come to expect them when previewing properties. The floor plan helps a purchaser save time by allowing them to decide if the layout fits their needs, and saves the seller time by not showing properties to buyers who wouldn't purchase the home. You would be doing yourself a disservice to not include a floor plan to get the most real estate listing exposure. 3. Photo gallery You might get away with using photos snapped with your iPhone once in a while, but you must consider the importance of the quality of photos in your gallery. You want the home to make a remarkable first impression. Consider hiring a professional who can take beautiful, eye-catching photos, including twilight photography. Ensure the home is tidy and the lighting is spectacular. When telling the property's story, find out what time of day the sellers love their home the most. Capture as much natural light as possible; the play of light in an image can create an emotional reaction in the buyer that entices them to view more. For example, night shots are known to be great for obtaining the first click on an ad. 4. Video walkthroughs Alongside floor plans, a video walkthrough can provide an accurate sense of space, lighting and atmosphere for the viewer and the property listing. 5. Aerial photography In addition to increasing your real estate listing exposure, eye-catching aerial photography helps you engage your audience, tell a story and sell the lifestyle. Photos and videos of the neighborhood are great at highlighting the area, and you can show the distance from important locations like freeways, shopping centers, parks and more. 6. Property description Interested buyers will read the property listing's description, so it is important that your copy is catchy and flawless if you want to keep buyers' interest. Determine the best features of the home, and set the scene as if you are taking buyers on a tour. Mention the amenities, and use specific wording. End with a call to action that encourages the buyer to contact the agent. 7. 'Just listed' social media push A strong social media push is the modern equivalent of placing a "For sale" sign in the yard. Create a post featuring the home, and let everyone know it is a "Just listed" property. This can encourage discussion and shares. 8. Social media sphere You might already be sharing your listings on social media, but have you asked your sellers to promote their property listings too? Your sellers should share their property (via presentation, link, snippet, etc.) on their social media and link back to you. Chances are great that much of their network is local, and on occasion, neighbors within the community may know of someone who is looking to move in the area. 9. Teaser video Create a 15-30 second teaser video that you use to bring the viewer to the full presentation. This can also be shared on social media and may be more eye-catching than a static image. 10. Exposure You should be exposing your presentation to your professional, proactive network of agents, the MLS, and cooperating brokers. A digital presentation can be a virtual tour, single-page website or a premium property website. This is a tool designed to be used proactively rather than sitting within a database waiting for a command. Don't take this for granted. The power behind maximizing the listing's exposure is you proactively pushing the digital presentation to where you know there are motivated buyer's agents. The secret to selling the property is to combine this exposure and tell a story visually with amazing media. Having a proactive network of agents is also important. You can share your listing with agents who may already have a potential buyer that fits your listing. In addition, the MLS and internet data exchange (IDX) guarantee you'll find a cooperating professional, and keep the best interest of the client in mind. 11. Mega advertising sites Once you've created a presentation and shared it through your network, it is time to add your listing to where all the other buyers are! Many people shop on the internet first, so the new "curb appeal" has become the "web appeal" of your presentation. Place your home on mega advertising sites like Zillow and realtor.com. In order to get maximum exposure on these platforms, you want to ensure that your presentation includes everything the buyer may be interested in, including everything we covered above (floor plans, photography, property description, walkthroughs, etc.). The key here is to drive maximization exposure. It is you, the proactive and engaged agent, who makes the business successful. You cannot become complacent or rely on automation with your listing strategy, because it is your creativity that has the greatest impact on the sale. To view the original article, visit the iGuide blog.
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Free Templates to Help you Create Social Media Market Updates
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How to Create a Newsletter Your Real Estate Clients Will Read
These days, our inboxes are cluttered with click-bait, spam, and countless forceful marketing attempts. Naturally, this makes connecting with your real estate clients via content marketing more challenging than ever. With their skepticism running high, you need to give them a good reason to read what you deliver to their inbox. Creating relevant, engaging newsletter content is key to maintaining interest over the long haul. Here's how: Write Clear, Yet Clever Subject Lines Although you may be tempted to create cliché subject lines that pique interest, it's better to be clear-cut in what your newsletter will discuss. Not only should they be compelling, creative, and informative, keep in mind that short and sweet is often the best way to go. Aim for roughly 50 characters and put the most pertinent information closer to the beginning of your subject line. Use Visually Impactful Templates In order to build a newsletter that yields a high open rate and is well-regarded by your real estate clients, overused stock images, off-brand colors, and formatting that doesn't work across devices are all elements that you need to address. Your newsletter needs to be representative of your brand in everything from color scheme to subject matter. Include Contact and Social Media Information While your newsletters come directly from your email address, it's important to give your real estate clients a multitude of ways to get in touch with you both online and offline. Always include links to your social media profiles in your newsletter for networking and communication purposes, and be sure to make it as easy as possible to find you. Jamming a ton of text into your email signature is both cumbersome and visually off-putting. Ensure the Content is High-Quality As a real estate professional, the entire purpose of sending out newsletters is to deliver unique, useful content that helps you stay top-of-mind. A good rule of thumb is balancing your newsletter content to be roughly 90 percent educational and entertaining and 10 percent promotional. While they may want to hear from you, there's only so much self-praise they can take before tuning you out entirely. Successful newsletters are meant to aid, not sell, and guide your reader through interesting topics. To view the original article, visit the Zurple blog.
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