Elevating Real Estate Marketing: The Power of Live Streaming
In the dynamic world of real estate, staying ahead of the game is all about embracing innovative strategies that capture the attention of potential buyers. One such strategy that has taken the industry by storm is live streaming. So, grab your smartphone and get ready to dive into the exciting realm of live streaming in real estate marketing! Lights, Camera, Action: The Rise of Live Streaming Real estate agents can now give clients an immersive, in-the-moment experience with live streaming, bridging the gap between actual and virtual tours. The appeal is in its spontaneity because viewers get a real sense of the atmosphere, eccentricities, and charm of a place. The Personal Touch: Building Authentic Connections Relationship building and trust are essential when selling a home. Agents can communicate with potential customers in real-time thanks to live streaming, which humanizes the procedure. Not only should granite countertops and square footage be displayed, but also a personal connection should be made. Imagine answering viewers' questions live and providing anecdotes about the cool things in the area. Through this engagement, a sense of transparency is fostered, which increases client trust. From Virtual Tours to Reality: Tips for Incorporating Live Streaming 1. Choose the Right Platform - Select a live streaming platform that aligns with your target audience. Instagram Live, Facebook Live, and even YouTube Live are popular choices that offer real-time interaction and reach. 2. Plan Your Content - While spontaneity is encouraged when live streaming, having a loose plan can help avoid awkward pauses. To keep your audience interested, outline the key points you want to emphasize and prepare engrossing anecdotes. 3. Promote Before You Go Live - By announcing it on your mailing lists and social media channels, you can create buzz before your live session. This guarantees that when the time comes, you will have an attentive audience. 4. Engage with Viewers - Live streaming is a conversation, not a monologue. Encourage viewers to comment and ask questions in real time. They remain interested and invested due to this interactivity. 5. Highlight Unique Features - Consider what makes the property unique. Is that a pretty bay window? A dream kitchen for a chef? A backyard haven? The highlight of your live stream may be these features. 6. Showcase the Neighborhood - Remember, you're not just selling a home – you're selling a lifestyle. Take a stroll around the neighborhood and point out nearby parks, restaurants, and shopping centers. 7. Professional Presentation - While live streaming can be casual, maintain a professional demeanor. Dress appropriately and ensure your surroundings are tidy and well-lit. The Benefits: Why Agents Should Embrace Live Streaming 1. Wider Reach: You can connect with potential customers from all over the world by live streaming because it cuts across geographical boundaries. An online live stream can be viewed immediately or recorded for later viewing. 2. Time Efficiency: Without having to physically move between properties, you can give several tours in a single day using live streaming. You and your clients both profit from this time efficiency. 3. Cost-Effectiveness: Reduce costs associated with holding actual open houses, such as travel and staging fees. Live streaming reduces costs while maximizing output. 4. Data Insights: Numerous live streaming services provide analytics that reveal information about viewer engagement. You can use this information to improve your content strategy and mold it to the tastes of your target audience. In conclusion, streaming has revolutionized the way real estate agents market properties. It's not just a trend; it's a powerful tool that offers authenticity, engagement, and a personalized touch. By incorporating live streaming into your marketing arsenal, you're not just selling houses; you're selling experiences and forging meaningful connections with potential buyers. So, next time you're getting ready to showcase a stunning property, consider going live. Lights, camera, action – it's time to bring the charm and essence of each home right to the screens of eager buyers. Embrace the future of real estate marketing and make every stream a journey of discovery! To view the original article, visit the Transactly blog.

10 Tips for Rocking Real Estate Email Marketing Campaigns as a Savvy Agent
As an agent in the real estate market, you know that effective marketing is the key to scoring those dream deals and building lasting relationships with clients. One powerful tool that can help you make a splash in the digital domain is none other than email marketing. Picture this: your inbox becomes the trick up your sleeve for captivating prospects, nurturing leads, and closing deals like a pro! In this post, we're dishing out some top-notch tips to elevate your real estate email marketing campaigns from drab to fab. Let's dive right in and make those leads rain! Know Your Audience In email marketing, it's just as important to know your audience as it is to find the perfect match. Spend some time categorizing your email list by preferences, location, price range, and type of property. Your leads will feel valued if you send them personalized and pertinent content, which will increase your chances of winning them over. Craft Attention-Grabbing Subject Lines Consider subject lines to be the first sentence of your best-selling book. You want to pique the interest of your recipients and entice them to open your emails. Be original, but keep it short! A little bit of humor or urgency never hurt anyone. Avoid using spammy buzzwords like "Act Now!" because nobody wants to feel as though a digital used car salesman is pursuing them. Killer Content is King It's time to reel your leads in with content that impresses after they've been drawn to your emails. The secret to establishing credibility and trust is to create engaging, educational content. Think about disseminating market trends, insider knowledge, and neighborhood news. To keep your leads engaged, mix promotional emails with useful, non-salesy content. Embrace Visuals In the world of real estate, a picture could be worth a thousand deals in addition to a thousand words! Add high-quality photos and videos of your properties to your emails to make them more appealing to readers who prefer visual content. To captivate your audience and leave them wanting more, highlight the special qualities and beauty of each listing. Make it Mobile-Friendly Your emails must display beautifully on all devices in this era of mobile browsing, including desktop computers, tablets, and smartphones. To ensure a seamless experience for your leads wherever they are, make sure your email templates are mobile responsive. Call-to-Action: Crystal Clear and Compelling Be persuasive and direct when using CTAs. Strong, direct language will motivate your leads to take action. Your CTA should be the bright beacon leading your leads to their ideal home, whether it's scheduling a viewing, subscribing to a newsletter, or requesting more information. Timing is Everything Even if your email is excellent, it will probably be ignored if it arrives in your lead's inbox at three in the morning. Timing is everything! Investigate various days and hours to determine when your audience is most receptive. Test, Tweak, Repeat Email marketing for real estate is an art, and every masterpiece needs some polishing. Analyze the effectiveness of your email campaigns frequently, A/B test various components, and use the results to improve your approach. Try out various formats, subject lines, and visuals to see what your audience responds to the most. Stay Compliant with Spam Laws Nothing can ruin your campaign more than breaking spam regulations. Always provide a straightforward way for recipients to unsubscribe from your emails, and make sure you adhere to all national and international laws governing email marketing. Follow Up, But Don't Overdo It Follow up after sending that flawless email, don't forget! Your leads will know that you genuinely care about their needs if you follow up at the right time and with grace. However, refrain from bombarding them with incessant emails — a gentle touch is always better than an email tsunami. So there you have it, real estate rockstars! Armed with these tips, you're ready to conquer the email marketing game and take your agentage to soaring heights. Remember, authenticity, value, and a touch of pizzazz are the keys to turning your email campaigns into a lead-generating powerhouse. Happy emailing! To view the original article, visit the Transactly blog.

8 campaign ideas for finding more listings
Welcome back to our "Tips and Tricks Tuesday" series, which highlights articles around a monthly theme. August's theme is "Finding more homes for sale." Read on for tips and tricks for finding business even in challenging market: This is the bottom line: Realtors are always looking for more homes to sell. It doesn't matter what industry forecasters predict for the housing market, how much interest and mortgage rates have risen or fallen, whether home sales are up or down, or how the paradigms of the industry are shifting. The core of the real estate industry is home sales. So how do industry professionals find more homes to sell? The key is smart prospecting, and one tool can help you in this endeavor — your MLS's property data tool. Let's look at an example: CRS Data's MLS Tax Suite offers prospecting maps, demographic tools and property reports, and real estate professionals can find a wealth of information about residential properties they may want to prospect. The technology available allows Realtors to become not just familiar with certain neighborhoods or certain geographical areas, but to become experts. And what homebuyer wouldn't want an expert helping them make one of the most important decisions of their lives? You can use your MLS's property data tool to identify prospects, create mailing lists and even print out mailing labels for marketing campaigns. (Check out this link to see how easy CRS Data makes it to build a prospecting list of homeowners who may be looking to sell.) Need campaign ideas? We've got you covered! Here are eight marketing campaign ideas for drumming up new business: 1. Rising home values campaign - Record-high home prices go hand-in-hand with record-low housing inventory. Nudge reluctant sellers off the fence by reminding them how much profit they can make off their home if they sell now. Send out mailers that list how much home prices have risen in the area you're targeting. Be sure to include a call-to-action to contact you for a free home valuation, or to visit a dedicated landing page for a free online valuation (e.g., What's your home worth? Find out here!). 2. Sold listing campaign - After you sell a home, send out a mailer to homes nearby that shows what the home sold for. In today's market, that's usually a big number, so make that information prominent. If the home sold over the asking price or very quickly, mention that. You want your prospects to associate you with a potentially lucrative opportunity to sell their home. As with the above idea, include your contact information and a call-to-action. Your goal here is to capture potential seller leads. 3. New listing campaign - One thing you can count on with homeowners — they're curious about other homes in their neighborhood. What do they look like? How much are they worth compared to my home? Tap into this curiosity by sending a postcard or flier that announces your new listing and all its details: price, bed/bath, square footage, school district, etc. This campaign's goal is to build awareness of you as the go-to Realtor for selling homes in the area. 4. Expired listings campaign - If there's one thing expired listings have going for them, it's this: they want to sell their home. Something went wrong with their last attempt at a sale — the price was too high, repairs were needed, or maybe their previous agent wasn't suited to the task. Whatever the case, these owners are prime targets for prospecting. Send them or physically drop off a packet touting your experience and successes to encourage them to list their home with you. 5. Likely mover campaign - How long do residents in your area stay in their homes? If you know this piece of information, you can use it to target owners who have been in their home for around that amount of time — and statistically may be likely to move soon. A postcard or other mailer from you may help nudge them into listing. Just be sure to use your public records tool to remove active "for sale" homes from your list, as they obviously don't need your services — and you don't need to waste your marketing budget. 6. Renters/new buyers campaign - Do you enjoy working with first-time buyers? Consider targeting renters in affluent neighborhoods. Finding them in your property data system is a little less straightforward than finding current homeowners, however. Fortunately, your property data platform's "owner type" filter can help. For example, in CRS Data's MLS Tax Suite, you can filter results by absentee owner, out-of-state owner, in-state owner, and owner-occupied properties. All options except owner-occupied can help you target properties with renters. Tip: Target renters in more prosperous areas or near major area employers, as these prospects are more likely to be interested in and capable of buying. 7. Open house campaign - As with the first campaign, the open house campaign is a brand-building venture. (You can also send these campaigns to your broader geographic farm.) When neighbors do show up to your open house, don't dismiss them as curious looky-loos. They may be more than just nosy; they may be thinking of selling their own home and are curious to see how their home stacks up. This is a great opportunity to get their contact information so that you can send them a quick home valuation or comparative market analysis. You can email this to them, or even offer to deliver it in person if they seem especially likely to list! 8. Geographic farming campaign - Is there a high number of homes for sale in a specific area you serve? Put their MLS photos on a single postcard, along with their price and bed/bath count, and send it to homeowners in the neighborhood or to those who may want to move there. Even if not all the listings on the postcard are yours, you can use them to bait potential buyers into calling you for a tour. For area homeowners, you can invite them to contact you to see how their home's value compares. For more information about CRS Data, visit their website. Not a CRS Data user? Contact your public records provider or MLS help desk for assistance. You can also explore more public records solutions in our Product Directory.

[Podcast] Peek inside a Compass superstar's content generation machine
Amit Bhuta is a Realtor for Compass and ALL IN MIAMI. He's been a Realtor for almost 17 years after spending 11 years as a car salesman. In this episode of the Real Talk with Realtors podcast, learn how to market your real estate business through relevant content, cater your content to your audience, set up processes for creating content, share your failures, and convert through social media. This episode covers everything from hair transplants to GaryVee. Here's a small sample of what you will hear in this episode: Why is commercial real estate different than residential real estate? How would Amit define "content?" What is his secret sauce? How do you resonate with your avatar? Did marketing click immediately? Where does the conversion happen on social media? How do you share effective content with a low following? Real talk...not Real talk: TikTok as a platform for Realtors Connect with Amit at ALLINMIAMI.com. Check out the episode and show notes for much more detail. Listen on: Spotify Apple Podcasts Google Podcasts Visit the episode homepage for show notes and more detail.

The Art of Hosting Real Estate Webinars: Engaging a Virtual Audience
In today's fast-paced world, real estate professionals are increasingly turning to webinars as an effective tool for engaging with a virtual audience. In this post, we will explore the art of hosting real estate webinars and provide you with practical tips to captivate and engage your virtual audience. Choose a Captivating Topic To kickstart your webinar journey, start by selecting a compelling topic that resonates with your target audience. Whether it's an overview of the local real estate market, tips for first-time homebuyers, or insights into investment properties, ensure that your topic is relevant, timely, and valuable. Research your audience's interests and pain points to tailor your content accordingly. Craft an Engaging Presentation Start your webinar journey off right by deciding on a topic that appeals to your target audience. Whether it's an overview of the local real estate market, tips for first-time homebuyers, or insights into investment properties, ensure that your topic is relevant, timely, and valuable. Research your audience's interests and pain points to tailor your content accordingly. Master the Art of Storytelling When you have a topic in mind, it's time to put together an engaging presentation. Remember, your slides should enhance your message, not distract from it. Make effective use of high-quality charts, graphs, and images to support your arguments. Keep your text concise, and use bullet points to highlight key information. Incorporate a consistent color scheme and font style to maintain a professional and cohesive look. Engage in Interactive Polling and Q&A Sessions Make your webinars interactive by incorporating live polling and Q&A sessions. Polls promote active participation by enabling participants to instantly share their perspectives and offer feedback. In addition to keeping your audience interested, this offers insightful data that can be used to customize your content. A Q&A session should be scheduled specifically so that any queries or worries your audience may have can be addressed. Leverage Multimedia Content Diversify your webinar content by incorporating multimedia elements. Your presentation can gain interest and depth by incorporating video clips, animations, and virtual property tours. Your audience will be captivated and impressed by stunning property images or before-and-after renovation projects, which will also highlight your knowledge. Utilize Engaging Platforms and Tools Select a reputable webinar platform with tools to raise viewer engagement. Look for platforms that offer interactive whiteboards, live chat, and hand-raising features. During the webinar, your audience can interact and work together using these tools. To ensure a seamless experience, make sure you are familiar with the platform beforehand. Promote Your Webinar Effectively If you don't have a viewership, even the most captivating webinar will fall short. Through a variety of platforms, including your website, social media sites, email newsletters, and pertinent online communities, advertise your webinar. Create persuasive marketing materials that emphasize the importance and advantages of attending your webinar. To increase your reach, think about collaborating with influential people or companies in related industries. Follow Up and Seek Feedback After your webinar, follow up with attendees to thank them for their participation and provide any additional resources or information promised during the session. Request feedback to gain insights into what worked well and areas for improvement. This feedback will help you refine your webinar hosting skills and deliver even more engaging sessions in the future. Hosting real estate webinars is an art that requires a delicate balance of engaging content, interactive features, and effective promotion. By choosing captivating topics, crafting compelling presentations, and leveraging interactive tools, you can create a virtual experience that captivates your audience and sets you apart from the competition. Embrace the power of technology, unleash your creativity, and master the art of hosting real estate webinars to engage, educate, and inspire your virtual audience! To view the original article, visit the Transactly blog.

Friday Freebie: The Power of Google and Your Online Reputation
Google — it's the gateway to your real estate business. Prospective clients use it to not only find a real estate agent, but to vet the service you provide via online reviews and your overall online footprint. How easily can real estate leads find you — and when they do find you, what kind of impression awaits them? If your online presence needs a boost or a little polish, never fear! In this week's Friday Freebie, we're highlighting a free on-demand webinar from NAR that will help you learn everything you need to know about taking your internet presence to the next level. Read on to learn more! Free on-demand webinar, courtesy of NAR's top level domains .realtor™ and .realestate "The Power of Google and Your Online Reputation" is brought to you by 2023 NAR Reach partner REALGrader and .realtor™ .realestate, and is currently available free to NAR members. Watch this webinar now to learn the biggest mistakes agents are making on Google and their real estate profiles. You'll discover how to get more reviews to build your online reputation, how to win more leads — and the easiest way to get it all done. Here's what you'll learn: Best practices to optimize your digital presence The biggest mistakes top producers are making How to avoid making the same mistakes Ready to make your online reputation stronger than ever? Watch NAR's The Power of Google and Your Online Reputation webinar now!

3 Innovative Marketing Strategies Every Real Estate Agent Needs for Their Listings
What if you could find a way to stay ahead of the curve and differentiate your business from competitors? One of the best places to start is by looking at your property marketing strategy. Keeping how you promote your listings fresh by leveraging innovative marketing strategies may help you close sales faster. Here are three transformative tactics that you can use to dramatically boost the visibility – and effectiveness – of your listings: 1. Embrace the Art of Storytelling Every property has a unique story to tell, so treating each listing identically might not yield the best results. You will need to do some homework. First, delve into the property's history to search for ideas of what might make this property different or unique. While you may be able to glean insights from property records, why not hear it first-hand? By talking to veteran neighborhood residents, who most likely have observed the home over the years and decades, you may be able to gather a priceless anecdote for your story. Modern social tools provide an excellent platform for you to share these listing stories dynamically and engagingly. You or an assistant can create captivating short videos for platforms like Facebook, Instagram, and TikTok. Better yet, an in-depth blog post detailing the listing's story can help drive traffic from social media to your website if you promote your blog post. Such marketing efforts will distinguish your approach from your competition and ensure the stories you create remain memorable to potential buyers. 2. Incorporate a Floor Plan Standing out in the crowd of listings is essential for capturing buyer attention. One effective way to do this is by including a floor plan. Research indicates that while two out of three buyers want to see a floor plan, most listings do not provide one. Integrating a floor plan can yield several benefits: Making your listing memorable: A listing featuring a floor plan catches the eye of more potential buyers. Facilitating visualization: Floor plans deliver a clear property overview, aiding the buyer's visualization process. Emotional connection: By allowing potential buyers to envision themselves in the property, floor plans can establish an emotional affinity, further influencing their purchasing decision. Filtering serious buyers: Incorporating a floor plan can attract more qualified buyers, saving you and your seller valuable time. According to Rightmove, adding a floor plan to a real estate listing can increase clicks on a listing by 52%. The National Association of Realtors (NAR) survey revealed that 55% of buyers found floor plans "very helpful" in their home search. The key is leveraging technology, as many 3D visual rendering programs like Matterport offer built-in floor plans. Professional photographers are also increasingly adding floor plans, and advancements in smartphone technology make creating a floor plan more convenient, accessible, and less expensive than ever. 3. Utilize Neighborhood Testimonials The classic adage for real estate is "location, location, location," and it still rings true today. Showcasing a property's location can significantly impact its perceived value. One effective way to accentuate a property's location is by giving it context and featuring the surrounding area and nearby amenities. A great way to showcase a community is by featuring neighborhood testimonials. Local residents often know firsthand their neighborhood's best features and benefits; many are ready and willing to rave about them. Recording a video and transcribing their testimonials can provide a treasure trove of marketing material, requiring only your time and effort. Authentic neighborhood testimonials not only boost the appeal of a property but also help position you as the go-to local expert. Neighborhood testimonials can be promoted across all marketing channels: websites, Instagram, Facebook, TikTok, and more. They are a powerful differentiator, reinforcing the agent's unique selling proposition. Creativity counts Storytelling brings the property to life, adding a unique perspective to your listings. Floor plans facilitate a deeper connection between buyers and the property, boosting your listings' engagement. Neighborhood testimonials offer a touch of authenticity, making your listings more irresistible and cementing your reputation as the go-to local expert. Don't forget that a digital transaction management solution like Form Simplicity is another technology differentiator you can leverage. Making your workflow more efficient for you, your transaction partners, and your clients will give you more time to focus on marketing. Utilize these innovative strategies to put your listings in the spotlight, accelerate sales, and rise above the competition. Leverage the power of technology in what you do to meet buyer expectations and exceed them, helping you close more deals and drive more success. Remember, it's not about working harder but working smarter. With these strategies, you're equipped to do just that. Other related stories of interest: Are you leveraging networking to boost your business? 5 Facebook hacks to help you grow your business 3 surprising advantages of a digital transaction management program 4 ways brokers can build their brand with Form Simplicity Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.

The Ideal Closing Gift for Your Buyer
How many thank you gift baskets and flower arrangements have you presented to congratulate buyers on their new homes? Sure, it's the thought that counts, but isn't it time to give your buyers something more valuable to keep you on their minds for months and years to come? A suite of photographs, floor plans, and 3D tours, like those offered by iGUIDE, is a unique closing gift that provides great long term value. iGUIDE offers multiple benefits for your clients and is also a continuous reminder of your brand. Identify with the space Great real estate photography, 3D tours and floor plans are more than eye-catching marketing material. These tools help buyers identify with spaces by creating a connection that ultimately leads to purchasing a home. But when the keys are handed over on closing day, buyers unfortunately no longer have access to all that valuable information about their newly purchased property. Here is where iGUIDE and agents can fill the void. Instead of just gifting the new homeowner with a glorious array of tropical flowers, give them a way to appreciate their new residence with a complete understanding of every square foot. An iGUIDE offers multiple ways for a buyer to get comfortable in their home. Floor plan measurements and virtual tours can be shared with movers, making the change of residence a smooth transition. Accurate measurements for furniture placement eliminate the need to rearrange things multiple times. Also, 3D tours let friends and family members participate in the excitement of a new home no matter where they are located. Help with design and renovations Every homeowner likes to add personal touches to their home. Whether it is design modifications or major renovations, they still need to figure out a cost. An iGUIDE closing gift gives your buyer the perfect tool to help calculate the price of supplies by using advanced measurement tools. Measurements can be captured from multiple points in 2D or 3D space. Changing flooring, cabinetry or doorways are major projects and your buyer will appreciate the ability to budget accurately for all the construction costs they'll require before initiating any demolition. Design isn't always about physical changes to the property; it also includes interior design. With an iGUIDE, floor plan measuring for new furniture and window treatments is easy. Buying furniture that doesn't fit will be a thing of the past, as your clients will now be able to use the measurement tools to determine how much space is required. Working with permits and contractors The house closing date is often the beginning of a long list of changes for the new owner. Not everyone is a do-it-yourself kind of person. When a home renovation project is more than just a couple of cans of paint, permits and outside help can be a must. Home buyers can help speed up the process by supplying their newly gifted iGUIDE to their contractors. The accurately measured floor plans can help get approval for potential development permits as municipalities often require drawings "to scale" for renovation projects. iGUIDE uniquely contains all the measurements, floorplans, photos and 3D virtual tours allowing everyone involved in the construction process access to accurate information. Insurance claims and replacement costs How does your buyer's insurance company calculate replacement costs when there is a claim? Most insurance adjusters visit the home "after" there has been an incident. What if your buyer could provide proof of quality before any potential disaster? Documented quality of finishing, personal items and measurements are crucial when settling a claim with an insurance adjuster. Not only does iGUIDE give the homeowner the advantage of providing proof, but it will also make any future claims process quicker and more transparent for everyone involved. They will appreciate your thoughtful closing gift when determining what needs to be replaced. The complete iGUIDE package also provides a visual keepsake of irreplaceable items. iGUIDE keeps you in the loop The house closing date is not the end for real estate agents. Home buyers often become a seller at some point or know someone who wants to list their property. What better way to keep your name coming to mind than to give them a way to share the closing gift repeatedly? The iGUIDE contains your branding, and when your buyer is ready to sell, your name and contact information are already at their fingertips. Satisfied buyers willingly share their real estate adventures with friends and family, providing you with priceless referrals. Real estate agent closing gifts are an appreciation for choosing you above the other agents in your area. Gift cards, flower arrangements and a basket of fruit give instant gratification, but if you want to give something with lasting value that doesn't end up forgotten after a couple of weeks, choose iGUIDE. Help your buyer stay connected long after you've handed over the keys. To learn more about all that iGUIDE offers, visit goiguide.com/showcase.

5 Real Estate Marketing Ideas for Increasing Brand Awareness
Marketing is essential to build brand awareness and recognition in the real estate market. In this article, we offer five marketing ideas that will help you increase your company's brand awareness. Video Marketing You've probably heard it before, but video marketing can drastically change how you engage with your clients when you share your listings and other information. It's far more effective than traditional marketing methods as it creates more creative and authentic visual content. There are various ideas and platforms to share your marketing videos. The most widely used are property video tours, webinars, drone video tours, TikTok, YouTube and IGTV videos. If done correctly, videos can help build your brand awareness within a short time. For more information and ideas on video marketing, see 10 Video Marketing Ideas for Real Estate Agents. Social Media Marketing Social media marketing is another effective way to advertise your company and listings. It has become widely used by different companies worldwide and has proven to have great results. It is essential to plan what type of social media marketing you want to do to succeed. To find out how to maintain a social media profile and advertise your company through social media, see The Usage of Every Social Media Platform – Real Estate Edition. Virtual Tours Virtual walkthrough tours are a creative way to advertise your property and show your customers a listing without them physically visiting the place. Many potential buyers prefer viewing the property within the comfort of their homes. This is where VR, or virtual reality, comes in handy. Its cutting-edge technology will make you stand out from your competition and increase your brand awareness. Drone Photography Drones for real estate photography are marketing tools used to advertise aesthetically appealing features of a property on sale, especially those areas far up the property that a regular tripod might not help capture at the right angles. When buyers search for listings online, the first thing they pay attention to is the property photos. Drones give you the ability to view the property's location while highlighting nearby attractions. Additionally, drones help capture the whole area and layout of your property. Properties with high-quality photos sell faster. Using drones for your real estate photography lets you capture a much more accurate, high-quality, and authentic depiction of the house. Live Webinars Lastly, another great marketing strategy is to host regular webinars. Webinars are a great way to keep your audience engaged and to build a better relationship with them. Webinars can help you generate more leads and directly market your property to your audience. You can also address important topics during your webinar sessions and answer any questions your potential clients may have about your products and services. To view the original article, visit the Realtyna blog.

8 Real Estate Marketing Ideas for June
Ahhh… the kids are out of school and the weather's heating up. Summer is here, and with it comes a wealth of opportunities for promoting your real estate business. So let's dive in! Here are eight ideas for marketing your real estate business in June: 1. Highlight "staycation" and local day trip ideas Inflation has taken a bite out of everyone's wallet these past couple of years, and not everyone can afford the vacations like they used to. Do your followers a solid while cementing your reputation as a local expert by highlighting day trip ideas and staycation activities in your local area. 2. Participate in National Homeownership Month If ever there was a month for real estate agents to celebrate, it's June—National Homeownership Month! We won't go too into depth here since we just published an article on ways to participate last week. Check it out for resources and marketing ideas: 5 Ways to Celebrate National Homeownership Month. 3. Host a "Summer Home Improvement" contest Social media platforms decrease your reach when you don't use them regularly or get poor engagement. Help keep your accounts active by hosting a social media contest. Ask followers to share their favorite home improvement project for a chance to win a gift card or home improvement-related prize. 4. Sponsor a local youth sports team Have a passion for sports? Consider sponsoring a local youth team this summer. This means that your logo is featured on their jerseys or banners, which can increase your brand visibility within the community and generate goodwill. 5. Create a series of summer-themed content Do you like blogging or creating videos? Whatever your medium of choice, put your creative skills to good use by creating a series of summer-themed posts about local attractions, events, and activities. You'll position yourself as a local expert while promoting the lifestyle of living in the area. 6. Celebrate Pride Month June may be National Homeownership Month, but it's most known for being Pride Month. Celebrate by highlighting LGBTQ-friendly neighborhoods or LGBTQ-friendly businesses in your area through blog posts, social media features, or local guides. This can be helpful for LGBTQ+ individuals or families who are looking for welcoming communities. You can also conduct a self-audit on your intake forms and marketing materials by making sure they offer inclusive language and imagery. Ensure that your website and advertising are welcoming and representative of diverse backgrounds and identities. 7. Launch a "Summer Seller Spotlight" campaign Summertime and the livin' is easy…especially when you have a home with an exceptional outdoor space. Create a campaign featuring properties with these types of exceptional outdoor spaces by highlighting backyard features, such as swimming pools, patios, and landscaping. For those in your sphere who are not ready to transact in the near future, stay top of mind by hosting a virtual seminar or webinar on outdoor living and entertaining spaces. Share design ideas, maintenance tips, and ways to enhance outdoor areas. This can attract both buyers and sellers interested in outdoor living. 8. Get ready for the 4th…of July? We know, we know — this is supposed to be a list of June marketing ideas, but hear us out. Independence Day is only four days into July, and there's just not enough time to plan ahead if you don't start in June! Whether you're hosting an event or planning an online campaign, this is the month to get started! You can, for example, compile a list of local fireworks displays, parades, and community events happening on July 4th. Share this information through your website, social media, or newsletters to keep your audience informed and engaged.

5 Ways to Celebrate National Homeownership Month
It's June — do you know what that means? It's National Homeownership Month! It's the perfect time to raise awareness about the benefits of homeownership and to encourage people to consider buying a home. This benefits you by bolstering your local reputation as a source of solid real estate information — and by helping drum up new business. After all, increased homeownership rates are great not just for communities, but for the real estate professionals that serve those communities. Here are some ideas you can use to celebrate National Homeownership Month: 1. Educate your sphere on the benefits of homeownership Step one on this journey: Education, education, education. It's unlikely that the majority of your sphere of influence even realizes that June is National Homeownership Month. Be the one that brings that knowledge to them first. One way to do this is by highlighting the benefits of homeownership on social media and your website. Fortunately, organizations like NAR and HUD make this easy. Check out the resources below for information, tools, videos, social media sample posts, and other creative assets you can share with your sphere of influence: National Association of Realtors National Association of Home Builders U.S. Department of Housing and Urban Development** ** As of this writing, HUD hasn't yet updated their page for 2023 (government bureaucracy, amiright?). However, there are still plenty of useful resources there that shouldn't be missed. 2. Highlight homeownership programs in your area Let's face it, we all know the biggest barrier to homeownership right now: sky-high interest rates combined with sky-high home prices. However, there are homeownership programs that aim to take some of the financial sting out of buying a home. Research local down payment assistance and other homeownership programs and share this information with your followers. Programs are available to the general public, teachers, veterans, first responders and other diverse groups. Your MLS, association, or local mortgage lender can be a great resource if you don't know where to start. If your MLS has integrated Down Payment Resource into their system, MLS listings will show which programs a specific property is eligible for. You can also direct potential buyers to this page to see which programs they're personally eligible for. Lenders are also creating new borrowing programs to bring homeownership into reach for more people. You can share information about these programs, as well. 3. Organize a seminar, webinar, or a home buying fair Sometimes simply demystifying the homebuying process helps potential buyers move off the fence. To help, consider organizing a seminar or webinar on the home buying process, including topics such as financing, home inspections, and closing costs. You can invite local experts such as mortgage brokers, home inspectors, and real estate attorneys to share their insights and expertise. Or, if you're feeling a little more ambitious, consider organizing a home buying fair. Bring together mortgage lenders, home inspectors, title companies, and other real estate professionals in an event that's open to the public. This event can be a great opportunity for potential homebuyers to learn about the home buying process, ask questions, and network with professionals in the industry. 4. Volunteer in your community It's always a great idea to give back and show your face in the community. Participate in local events that promote homeownership and support affordable housing initiatives. You can volunteer with local organizations such as Habitat for Humanity or attend community meetings on housing issues. 5. Show appreciation to your clients We're so often focused on potential new clients that we overlook past clients. Take the time this month to show appreciation to your existing clients. Send a personalized note or gift to your top supporters and those who refer your services to their sphere. To other former clients, consider reaching out with a home valuation report. After all, a house isn't just a home — it's an investment in the future. And people love to see how their investments are faring!

The 7 Deadly Sins of Facebook Ads
Results from your Facebook ads not living up to your expectations? Instead of looking at what you should be doing — most of which you probably already know — let's look at what you shouldn't be doing. To help you discover which aspect of your current ad strategy is hamstringing your efforts, Realtor Jaime Resendiz shares what he calls the "seven deadly sins of Facebook ads." These include: Not having a call-to-action Not testing ads Using bad multimedia We won't list the rest here. Instead, watch the video above and find out the crucial mistakes to avoid. After all, what you don't do is often just as important as what you do! Further Reading How to Create Real Estate Facebook Ads that Work The Best Facebook Ads to Target Real Estate Buyers One Simple Rule to Ensure Your Ads Don't Violate Fair Housing Laws

How to Use Social Media to Advertise Your Rental Properties
In today's digital age, social media platforms have become powerful tools for businesses to reach a wider audience and connect with potential customers. As a rental property owner or manager, you can leverage these platforms to showcase your properties and attract interested tenants. Here are some tips on how to use social media to advertise your rental properties: 1. Choose the right social media platform The number of social media platforms seems to grow yearly, and it can be tough to keep up with which ones are best for you and your business. Determine your target audience and what social media platform they are most likely to use. For example, if your target audience is older and more established professionals, consider focusing on Facebook and LinkedIn. 2. Create engaging content Social media is often a visual platform, so it's critical you create engaging content that will appeal to your target audience, capturing the eye of potential tenants. Use high-quality images and videos to showcase your properties, highlighting key property features. You can also use tools like Canva to create interesting and fun graphics for your posts or virtual staging apps to show off the versatility of your spaces. Check out our post on how to create a power listing. 3. Use hashtags Hashtags are a great way to increase the visibility of your posts and reach a wider audience. Use relevant hashtags that are related to your properties, locations, and target audience. For example, if you have a luxury apartment for rent, you could use hashtags like #luxuryapartment, #apartmentforrent, and #luxuryliving. Consider using a hashtag generator or tracker to find the best ones for your post. 4. Engage with your audience Social media is a two-way conversation, so it's important to engage with your audience and respond to their comments and messages. This will help to build a relationship with them and establish trust and reliability. You can also use social media to answer frequently asked questions and provide helpful information about your properties and the surrounding neighborhoods. 5. Advertise and/or boost your posts In addition to organic posts (posts that don't have any dollars behind them), you can also use paid social media advertising or "boosted posts" to promote your rental properties. Platforms like Facebook, LinkedIn, and Instagram offer targeted advertising and boosted post options that allow you to reach specific audiences based on demographics, interests, and more. These are powerful tools that allow you to cast a wider net and reach potential tenants who may not find your properties through organic posts. By following these tips, you can use social media to effectively market your rental properties and reach a wider audience. Remember to stay consistent with your posting and engage with your audience to build a strong online presence for your business. To view the original article, visit the Rental Beast blog.

23 Ways to Use ChatGPT in Your Real Estate Business
These days, it seems that you can't escape news about everyone's favorite AI tool, ChatGPT. In fact, just last week, both Redfin and Zillow announced that they have added ChatGPT capabilities. This means that real estate consumers can search for properties via a conversation with ChatGPT. But enough about the big guys. Let's talk about what Chat GPT can do for you, a real estate agent! In this video, Jimmy Burgess offers 23 ways that agents can use ChatGPT, including prompts to help you get the most out of this tool. Watch the video above to learn how to use ChatGPT for the following: Social media post ideas Listing descriptions Writing emails, video scripts, open house invites, and social posts Marketing ideas Client appreciation ideas And more! Further Reading How Real Estate Agents Can Use ChatGPT How ChatGPT Can Help You Generate Real Estate Marketing Ideas

Friday Freebie: 'Master the Market' eBook Series Will Help You Master Your Marketing
Your social media posts are about to get a lot more interesting! That's thanks to RPR's newly released Shareable Market Trends, a click-to-share feature that lets you quickly share charts and graphs to social media and your other marketing channels. This feature opens up a lot of intriguing new marketing possibilities for REALTORS®. That's why, in this week's Friday Freebie, we're highlighting a series of free eBooks from RPR chock-full of creative ways to use this new feature — and draw in leads with informative and attractive graphics. Free download of RPR's Master the Market eBook series RPR's Master the Market eBook series is designed to help REALTORS® like you harness the power of data-driven insights and transform your marketing strategies across various platforms. When you download this comprehensive series, you'll learn how to: Craft compelling listing presentations using data-driven insights Enhance your buyer and seller guides with valuable market trends Captivate your audience on social media with shareable market trends Create engaging market analysis videos Utilize data-driven content in webinars, virtual events, direct mail campaigns and print marketing Each eBook is packed with practical tips, expert advice and step-by-step instructions to help you leverage RPR's Shareable Market Trends in your marketing efforts. By mastering these techniques, you'll not only stand out from the competition, but also provide invaluable information to your clients — making you their go-to local market expert. Ready to rev up your marketing? Download RPR's Master the Market eBook series now!

Top 5 Things Home Sellers Expect from Their Real Estate Agent
Silence is golden, but when it comes to real estate, you are expected to be anything but quiet. Every seller wants to hear the details of how you will get their property sold. Your client's expectations can be met by providing what has become the norm. Current technological advancements, accurately measured floor plans and interactive ways to share property information are must-haves. It is no longer considered a perk to include virtual tours—it is expected. Are you offering everything you can to help your listings speak loud and clear? Here are the five most important must-haves that are now the norm in real estate marketing. 3D virtual tours What did you ever do without 3D virtual tours? It wasn't that long ago that we were calling everything a "video." But a 3D virtual tour is more than just a short video captured from a handheld camera or mobile phone. It is a carefully crafted series of 360° images that allow the user to navigate through a property in a three-dimensional way. When a seller knows what to expect from their real estate agent and what they get is a slightly fuzzy walk-through video of their home, they won't be happy. A professionally shot 3D virtual tour captures the essence of every space, allowing the user to look up, down and around at their leisure. This is why the technology is being used in a variety of industries from real estate and facility management to insurance and architecture. Floor plans How many times have you examined photos of a property only to discover that you have somehow made a disconnect with the space? Floor plans help complete the picture of a home by allowing you to see the placement of doors, windows, fixtures and stairways. Real estate agents not only need to meet the expectations of the seller, but also provide a way for the buyer to comprehend the fit and flow of the property. Back in the day, you were lucky to come across an old blueprint from the original builder. You could take that rolled-up pile of 24" x 36" papers and physically share it with potential buyers. The big problem with that was you never knew if the building was constructed according to the plan. Today, the bar has been raised much higher with the ability to share accurately measured floor plans gathered with the latest technology. The seller and the potential buyer can be confident that crucial measurements are accurate and reliable. Measurement standards Everyone has standards, and the real estate industry is no different. A measurement standard is what to expect from your real estate agent when determining the square footage of a home. A seller needs to be confident that you have researched comparable sales data when you price their home. One of the most important variables when it comes to valuation is size. The apples-to-apples method generally works with comparable properties within a similar district, so it is important to be accurate, especially when analyzing how your marketing plan is going. iGUIDE measurements are aligned with ANSI-Z765-2021 guidelines and can help speed up the mortgage approval process. Instead of waiting to determine if the measurement standard has been met, you can be confident in the square footage of every listing when using a technology like iGUIDE. Interactive technology Technology has given us the ability to be hands-on regarding expectations. Paper files are becoming more and more obsolete, replaced by digital methods of signing contracts, viewing properties and interacting with space. Twenty years ago, virtual reality was primarily a theme park venue where you could pretend to be somewhere besides the chair you were sitting in. Today, interactive technology gives the consumer the freedom to explore areas within a home anytime of day or night. Not only does the technology allow the consumer an up close and personal look, but it's what sellers expect when searching real estate properties. Interactive technology gives you control during a virtual showing. You can narrate through the rooms and hallways while directing interest to specific portions of a home. 360° images Going around in circles is a good thing with 360° images. What sellers expect from their real estate agent is a variety of ways to interact with a listing. No 3D virtual tour would be complete without complementary photographs. Think of staring at your surroundings from a stationary spot and then having a way to move in any direction fluidly. This is how the consumer gets a full experience and the ability to understand the seller's property. The longer they interact, the deeper the connection to the property and the potential for a sale. Your seller's expectations are not high. They are perfectly aligned with today's technology trends. If you are missing any of the five top things in your marketing plan, give some thought to the seller's and buyer's perspectives because that's what it's all about. To view the original article, visit the iGuide blog.

8 Real Estate Marketing Ideas for April
In March, we started a monthly series that shared marketing ideas specific to each month. Now, we're back with more ideas you can use to kickstart your real estate marketing efforts. Read on for eight marketing ideas for April: 1. Easter, Easter, Easter Easter is the most prominent holiday of April—but it's coming up fast! While there's not much time to do something more involved, like hosting an Easter egg hunt, you can still send Easter greetings to your database, or create Easter-themed posts on social media. Highlight Easter events in your community or local retail sales (e.g., where can you find the best Easter candy?). An online tool like Canva can help you create attractive graphics in a snap. And while there might not be time to host an event of your own, if your association, brokerage, church, or other local organization is hosting an event, you can show your face there. 2. Host a virtual workshop on home renovations that bring in $$$ Partner with local experts to provide valuable tips and advice for homeowners via Zoom or another live streaming platform. But don't make it any old seminar—appeal directly to homeowners' bottom line by highlighting the renovations that increase property values, like: Remodeling Impact Report: Outdoor Features She Sheds, Steam Ovens Can Help Sell Homes for Up to $17,400 More 3. Create a local events calendar Spring is here, and the school year will be over in just a couple of months. What does that mean? Summer events galore! Help your contacts gain awareness of the events in your community by creating a local events calendar. Include events like farmer's markets, outdoor concerts, and more. You can print and mail copies out, email it to your database, or post it on your website and social media. Your calendar can contain events for the entire season, or you can break it up and share it monthly for more frequent touchpoints with your database. 4. Highlight Earth Day Energy efficiency is top of mind for many consumers these days, especially because of the outrageous increase in natural gas prices this past winter. Highlight energy-efficient home features that can help reduce heating and cooling costs, or share tips on reducing energy expenditure. Check out these articles for ideas: Top 8 Eco-Friendly Home Features in Demand 6 Things Every Agent Needs to Know About Solar Energy for Homes 4 Ways to Market Eco-homes to Buyers 5. Launch a social media contest or giveaway Host an Instagram giveaway that requires people to follow your account and tag a friend in the comments for a chance to win a gift card to a local restaurant or home improvement store. You can file this idea under Things that are mutually beneficial to both you and your followers—you build your following and your followers get something for free. See Hold the Ultimate Social Media Contest with This Helpful Timeline for more information. 6. Partner with a local food truck for your open houses It's no secret that real estate buyers are more hesitant to jump into the market these days, thanks to mortgage rates and high home prices. Drum up interest by making your open houses stand out by inviting a local food truck to your event. This can help create a fun and memorable experience for potential buyers—and helps you build your database. 7. Create a series of informative videos on home buying or selling tips Consumers are insatiable when it comes to videos. Go where your leads are and start creating real estate videos for your platform(s) of choice, whether that's YouTube, Instagram, TikTok, or beyond. It doesn't have to be an intensive process, either: just turn on your phone's camera and start sharing your knowledge (don't, as they say, let perfect be the enemy of good). Here are some posts that can help: Shifting Real Estate Market: How to Create a Video That Clears up Confusion How to Optimize Your Real Estate Video Marketing 8. Host a virtual book club for real estate enthusiasts The best marketing strategies are ones that you're enthusiastic about. If you're a big reader, consider hosting a virtual book club for like-minded individuals. There are tons of books out there about real estate investing, real estate basics, mindset and motivation, business, and more. Choose a book and invite clients, colleagues, and friends to participate in discussions. Here are a few book ideas to get you started: 10 Books that Can Help Your Real Estate Business 10 Must-Read Books All Agents Need to Study 8 Books That Every Real Estate Pro Should Read

How to Sell in 2023: Decreases in Prices Mean Increases in Marketing
Forty-one percent of Americans are in fear of a housing recession, according to a recent article from the National Association of REALTORS® (NAR). Real estate in 2023 is triggering uncertainty for many homeowners. Is selling in a down market the right move? What about waiting for mortgage interest rates to decrease? Are there enough buyers interested in purchasing homes this year? Home selling jitters can make your job as a real estate agent difficult. But when you approach the subject with confidence and armed with a solid marketing plan, you can win more listings. Records are meant to be broken Real estate sales in 2023 will continue, although record sales and prices set in 2021 and 2022 will be a thing of the past. Consumers always have a reason to move, whether for a change in employment, retirement goals or an economic decision, demand in the housing market never stops. Sellers need buyers, and buyers need sellers. It sounds simple enough, but your task is to bring them together to form a harmonious outcome. Forget about the headlines Plummeting sales, the housing crisis, rising interest rates and other headlines grab everyone's attention. You already know that real estate in 2023 will be challenging. Economists are forecasting housing prices to stabilize or decline. CoreLogic's chief economist, Selma Hepp, states that "price deceleration will likely persist into the spring of 2023." Increase your listing's exposure by hosting online 3D tours and virtual open houses. Use the technology the consumer has become accustomed to. Regardless of price, interest rates, or inventory, buyers are interested in the fit and flow of a floor plan. Interacting with a property creates an intimate connection. The ability to virtually walk through hallways and get up close and personal with every space can lead to a potential sale. Top approaches to marketing Selling in a down market means ramping up your real estate marketing plan. Professionalism and real estate go hand in hand. Consumers trust that you are presenting accurate depictions of every listing. NAR's 2022 report ranks virtual tours and floor plans in the top five "very useful" website features for homebuyers. Not only do virtual tours with interactive floor plans grab the attention of the consumer, but they eliminate a lot of stress for the seller as well. Selling in a down market means you need to focus your marketing efforts on the eyes of the consumer. However, selling in a down market doesn't mean skimping on the information. It means providing useful data for every listing. Start with an accurate calculation of square footage. Price per square foot is one of the best ways to compare value. For your seller, it helps them understand the comparative market value of their home with recent sales. For the buyer, floor plans drive engagement whether they are calculating the costs of renovations or deciding where their furniture fits. The business of branding You are your brand. Building consumer confidence requires a carefully planned approach to marketing. Real estate in 2023 is all about transparency. What better way to have your listings seen than to offer sellers and buyers what they are looking for? Technology provides everyone with the ability to compare value. Assessing properties is easy with accurate square footage, high-definition photos, and 3D tours. You are selling more than a room with a view. You are marketing the entire view of every house. NAR's recent report on technology notes that 47% of real estate agents state that virtual tours have a positive impact on business. Showcase your brand across multiple social channels when selling in a down market. Virtual tours are useful in Facebook ads, Instagram posts, and embedded into your website. While a housing market crash is unlikely for real estate in 2023, it certainly is headed in a different direction. There is no point holding your breath and waiting for the next boom—it could take another major event to trigger it. There are ways to increase your real estate leads and improve your sales. Give sellers a reason to choose you. Start with an iGUIDE and finish with a quick sale.

3 Vertical Video Ideas for Real Estate Marketing
Gone are the days when the traditional horizontal video was king. Thanks to social media and the widespread consumption of content on smartphones, vertical now rules the roost. If you're not already creating TikTok videos or Stories and Reels for Instagram and Facebook, now's the time to start. But don't let the format change intimidate you—let it save you time instead! Because vertical video is more casual and off-the-cuff in nature, it takes less time and effort to create. There's no need to use fancy equipment, set up shots, or spend much time in post-production—your smartphone is all the tool you'll need! Vertical videos are so easy to create that you can get started ASAP. Watch the video above to learn: How to create better content with less effort 3 types of vertical videos to create for your real estate business Tips and tricks for making your videos more watchable And more! Further Reading How to Leverage Instagram Reels for Real Estate 7 Adjustments That Will Make You Better on Camera TikTok: Video Makes the Real Estate Star 7 Fresh TikTok Video Ideas from TikTok Influencers

The Benefits of Partnering with Local Businesses for Marketing and Lead Generation
Marketing and lead generation are essential aspects of any business, regardless of the industry or size. In today's fast-paced world, the competition is fierce, and businesses need to leverage every opportunity to stay ahead. Partnering with local businesses is a strategy that many companies overlook, but it can be incredibly effective. In this post, we will explore the benefits of partnering with local businesses for marketing and lead generation. Access to a Wider Audience - You can reach a larger audience by collaborating with a neighborhood business. You can tap into the established customer base of nearby businesses to broaden your market and raise brand recognition. Cost-Effective Marketing - Creating a partnership with a nearby company can be an affordable marketing plan. You can split the cost of marketing initiatives like print ads, social media campaigns, and event promotions by partnering with another company. Increased Credibility - Your reputation within the community can be improved by collaborating with a neighborhood company. Working with a reputable and well-established company can help you build a reputation as a trustworthy and dependable company. Joint Promotions and Events - By collaborating with a nearby company, you can organize joint promotions and events that will draw in more clients and keep the loyalty of current ones. Positive Impact on the Community - Collaboration with a neighborhood company can benefit the neighborhood. Collaboration with another company can foster a sense of neighborhood and provide support for nearby businesses. To sponsor a community clean-up event, for instance, you could partner with a nonprofit group. This partnership not only demonstrates your dedication to the neighborhood, but also offers a helpful service, increases awareness of the nonprofit organization, and benefits the community. In conclusion, partnering with local businesses for marketing and lead generation can provide numerous benefits for your business. By collaborating with other businesses, you can create unique and valuable experiences for your customers and attract new customers who may not have otherwise known about your business. So, the next time you are looking for a way to boost your marketing and lead generation efforts, consider reaching out to local businesses and exploring partnership opportunities. To view the original article, visit the Transactly blog.

The 10 Most Important Marketing Tactics You NEED When Selling a Home
In today's real estate market, implementing the right marketing tactics is crucial for successfully selling a home. With so many options available, it can be overwhelming to determine which tactics will be most effective for your particular property and target audience. In this post, we will discuss some of the best marketing tactics for selling a home in 2023. Keep on reading to find out more! Professional Photography: First impressions are crucial, and prospective buyers frequently base their decision to view a property on the pictures they see online. How potential buyers perceive your property can be greatly affected by professional photography. The property will stand out and generate more interest if you use high-quality photos that show it off in its best light. Virtual Tours: As more buyers start their home search online, virtual tours are growing in popularity. They enable prospective buyers to virtually tour a property, giving them an understanding of the layout and flow of the room. This is particularly helpful for properties that are hard to get to or situated in areas where potential buyers might not be able to travel easily. Video Marketing: Another effective tool for selling a house in 2023 is video marketing. It enables prospective buyers to get a sense of the location, neighborhood, and surroundings of the property. Additionally, it offers a chance to highlight the distinctive qualities and best parts of the property. When combined with virtual tours and expert photography, video marketing can be particularly effective. Social Media: You can reach a large audience by using social media sites like Facebook, Instagram, and Twitter as effective marketing tactics. Particularly effective for showcasing properties and reaching a younger demographic are websites like Instagram and Pinterest. Professional images, videos, and virtual tours can be shared on social media platforms, and they can also be used to update users on the status of the property and interact with prospective buyers. Online Listing Services: Online listing services like Realtor.com, Redfin, and Zillow are excellent resources for connecting with a sizable audience of prospective buyers. You can create thorough listings on these websites that feature pictures, virtual tours, and other details about the property. Additionally, they give you access to buyers who are looking for properties in your area right now. Print Advertising: While print advertising may not be as popular as it once was, it can still be an effective way to reach potential buyers. Print advertising can include ads in local newspapers, magazines, and real estate listings. It can also include brochures and flyers that can be distributed to potential buyers. Agent Network: The network of agents and Realtors is the most effective tool for selling a house. They have a sizable client base of people who want to buy or sell a house. They know the market trends, competition and the best strategies to sell a property. Additionally, they have the expertise and knowledge to properly market the property, set the right price, and negotiate the best terms. Email Marketing: Reaching out to potential buyers via email marketing can be very successful, especially if they've previously shown an interest in your property or properties that are similar to it. You can remind prospective buyers of your property's distinctive qualities and advantages by sending targeted and personalized email campaigns. Direct Mail: To reach potential buyers who might not be actively looking for properties online, direct mail marketing can be useful. You can reach buyers who might not be aware of your property or who might be just starting their home search by sending targeted mailers to particular neighborhoods or demographics. Open House: Although an open house is a traditional method of marketing a property, it is still a powerful tool. Open houses give prospective buyers the chance to see the home in person, which can be especially useful for homes that might be challenging to appreciate through photographs or virtual tours. Additionally, open houses give sellers the chance to interact with prospective buyers and address any inquiries they might have about the property. In conclusion, there are many different marketing tactics that can be used to sell a home in 2023. Some of the most effective include professional photography, virtual tours, video marketing, social media, online listing services, print advertising and agent network. By using a combination of these strategies, you can reach a large audience of potential buyers and help your property stand out in a crowded market. However, it's important to remember that each property and location is unique, so it's essential to understand your target audience and tailor your marketing strategy accordingly. We hope that you can make use of these 10 marketing tactics to sell more homes and reach your real estate goals this year. To view the original article, visit the Transactly blog.

Customized Real Estate Marketing to Kill It in a Crowded Market
The real estate field is crowded, and competition is fierce. What compounds this for most agents is just how extremely busy everyone is. Battling multi-offer scenarios, exhaustive showing schedules… So how can you cut through the noise and set yourself apart from the competition without putting more work on your plate and trying to make time appear out of nowhere? Smart tech and customizable marketing can cut through the digital noise, differentiate you from the competition, and build trust. 1. Custom landing pages to target buyers and sellers in refreshing ways (digitally!) A landing page is a standalone web page, created specifically for a marketing or advertising campaign. Landing pages are a great way to drive traffic to your website, improve your SEO, and build your brand. They're also part of a PPC strategy that delivers the ROI. Create landing pages to target specific groups of people and capture their interest and info. It's like a mini website and a specialized marketing campaign. For example, create pages to promote thematic campaigns, like a "Coming Soon" page, a Seller Landing Page, Feature a Listing, Promote First Time Home Buyer Program or a Credit Repair Program. These landing pages are quick ways to capture interest, market to a niche audience, and flex more marketing opportunities without building a lot of collateral. They are also a fast and much more noticeable way to promote your specialize programs and offerings, or featured and coming soon properties. 2. Automated drip campaigns keep your leads engaged, and you top-of-mind Consumers want to work with a brand that they feel like they know. That's why leveraging the right nurture campaigns are crucial to making sure things are working "backstage" in your business while you're out in the field and running from showing to showing. Drip campaigns for new buyer leads can consist of a series of emails that pipe in tailored neighborhood updates, leverage the hotsheet to highlight fresh listings opportunities, and info that helps those in specific situations, like buying for the first time, downsizing, etc. For your seller clients, these campaigns can include some just-sold properties, testimonials, and your take on market insights for why it's a good time to list. Our clients have seen incredible results incorporating video into their campaigns, allowing for that coveted "facetime" and helping their potential customers feel connected and engaged with you. 3. A branded consumer app to keep prospects searching and interacting with your brand People love searching for homes on their phone. You love leads using your site. The power play here is to make sure you have an app that is branded to your business, and keeping your prospects interacting with you. You don't want leads that could be engaging with your brand searching on Zillow instead. They'll be bombarded with ads for other agents, and disconnected from the opportunity to feel like they've found a trusted advisor and someone with great local expertise. Of course it should go without saying that your mobile app needs to offer a great search experience and fresh data so that your prospects keep coming back for more! 4. Social media ads that you can create and promote with just a few clicks When you're building high-performing social media campaigns, they engage and re-engage buyers and sellers (while you're doing other things!). They get them interested in your brand, drive them back to your site, and tee up meaningful conversations and more conversions. Some agents are incredibly savvy when it comes to the ins and outs of social media, but others don't want to waste their time learning the ropes of digital marketing when they're swamped already. If you're in the latter boat, look for top-performing ad services. These are the "low-hanging fruit" of marketing right now. You can whip these types of email campaigns, social media ad campaigns, and promotional landing pages up in seconds, and let them fly. And bonus, you'll get the piece of mind knowing standing out from the crowd, and preparing that pipeline for whatever the market may bring. To view the original article, visit the BoomTown blog.

6 Ways Agents Can Dominate on Twitter
Having a solid social media presence as a real estate professional is crucial to your overall marketing strategy, not only for boosting brand awareness, but also to establish your company as the go-to authority in your area. The National Association of Realtors (NAR) reports that nearly 47 percent of real estate businesses say that generate the best quality leads through social media compared to other platforms. And 77 percent of Realtors say that they leverage social media to connect with young buyers. Considering the popularity of social media as a source of information for both buyers and sellers, it is crucial to learn how to maximize the benefits you may reap from platforms like Twitter. Read on to learn more about connecting the dots to effectively dominate Twitter as a real estate agent. 6 Ways to Effectively Market Your Real Estate Business on Twitter As millions of users continue to use social media for marketing their businesses, it is vital for real estate agents to catch up to these marketing strategies for business brand exposure and business success. And Twitter offers just that. Here are tricks to get a business edge on Twitter: Establish Your Goals Establishing your goals can provide the clarity required to effectively market your business on Twitter, whether your objective is to attract the attention of consumers, sellers, or top recruits in your area. Promote Your Brand To attract more Twitter followers, establish your brand identity and spread the word about your brand. This means that you must be consistent in your presentation. For example, your logo, theme, and color must be consistent throughout all platforms. Then, share tweets about your brand to get exposure and user engagement and generate leads. Engage with influencers Real estate agents should interact with influencers. Connecting to those with a good following in the real estate niche is ideal. Establishing productive relationships with influencers can significantly benefit your company's success. Post Engaging Content In addition to engaging with influencers, one of the most important things you can do to keep your current audience interested and draw in new ones is to put time and effort into creating content they enjoy. The best way to increase your visibility on social media platforms like Twitter, Facebook, Instagram, and the rest is to create high-quality content. You can achieve this by posting high-quality images, videos, infographics, and the like. Adding a few real estate-specific keywords to interesting material may also help you gain more followers. Leverage Twitter Tools Juggling your day-to-day tasks with your listing appointments and showings can be challenging. However, if you want to make the most out of your time on Twitter, you should consider getting tools that will help you keep track of mentions, reply to tweets, engage with your followers and increase efficiency. Some of these tools include: Buffer Sprout Social Monitor Your Progress Nothing is more frustrating than sending out tweets only to discover that no one has read them. Keeping tabs on the response to your tweets is an excellent approach to stay ahead of your performance. Also, you can use Twitter's analytics tool to track your account activity. Conclusion Keep in mind that these are only some of the suggestions that could help you attract new followers and maintain the interest of your current audience. In the end, what matters is providing your users with a comprehensive overview of your services and to offering amazing content that will keep them engaged and help you in enhancing your online presence. To view the original article, visit the Realtyna blog.

8 Ways to Build a Successful Email List for Your Real Estate Campaigns
As a real estate agent, your email list is a holy grail that you need to treat carefully. Building a successful email list takes a long time, but destroying it is really easy. First things first—let's start with the importance of email campaigns. Even though modern marketing, including real estate marketing, is oriented toward developing a social media presence, email marketing remains strong. And the reason for this dynamic is simple: there are more email users than social media users. Everyday, people all over the world check their email. It's kind of a mandatory action. Often, our email is connected to our job, so even though we might check our social media feeds, it's not as important as checking emails. So, you have a potential audience that checks email every day. Now, it's time to build an email list. Here is how you can do it. Pop-Ups Even though people usually have a negative attitude towards pop-ups, if it's done correctly it can be a very powerful tool. You probably have seen it time and time again. You enter a website and suddenly a little window with a sign-up form shows up. So, what are the main criteria for a good pop-up? It shouldn't appear as soon as a person enters your website. Let them scroll through it and enjoy the experience, and after four or five seconds let the pop-up appear. It shouldn't be mandatory to enter your email in a sign-up form. It should be short and up to the point. It also should be eye-catching. Blogs Yes, we all know the value of blogs. Content is a king; it's multifunctional. It not only helps you to boost your SEO value, but it's a good place to put a call to action button and collect information about your visitors. Host an Open House Yes, an open house is not only a networking opportunity, but also a good way to collect email data. You can have a fishbowl, for example, placed at the entrance where people can leave their business cards. Usually, business cards contain an email address as well. Note to remember: You need to be very careful with email addresses. You don't want people to think you're spam. So, we suggest sending a welcome email first and letting people decide if they want to stay subscribed or not. Business Cards As we already mentioned, swapping business cards is not only a networking-friendly activity, but it also helps you to build a powerful email list. But where and how can you get business cards? Check out this article to learn more about it. Social Media Having contests and giveaways on social media channels might also boost your email list. Redirect your audience to the landing page with a sign-up form. After signing up, people will get a gift in their email and you will have new email addresses. It's a win-win situation. Subscription Exclusive Content We all love to feel special, like we're part of an exclusive community. Use this to your advantage. Create content that will be exclusive for email subscribers, promote it on your social media, and collect new email addresses. Webinars, White Papers, E-books Webinars, white papers, e-books—all of these are content that can be exclusively sent through an email. People love valuable and informative content, and they will definitely want to provide an email to receive it. YouTube Videos are a foundational part of modern digital marketing. We all have heard the phrase, "Content is king." If we apply the same to videos, video marketing is a crown prince that will soon dethrone content marketing. So, what does video have to do with building an email list? If you're a YouTube content creator, you can post a message on your channel feed, so that it will show up in your subscribers' feed. You can include the link to your website landing page with a sign-up form and collect email addresses. That way, you're able to drive your subscribers to your real estate website and, at the same time, collect their information. Just remember: the message should be eye-catching, informative and promise something valuable. To view the original article, visit the Realtyna blog.

Optimize Your Online Listing, Step 1: Staging Your Listing with Virtual Tools
Last year, we shared a three-step system for optimizing your online listing. Over the next several weeks, we'll be publishing a series of articles that breaks down each step one by one. Here's Step One: Your real estate marketing materials should grab the attention of prospective buyers. From 3D virtual tours and photos to detailed floor plans and accurate measurements, you can make your listings come to life. The aim is to encourage consumer interaction to help form an emotional attachment to the space. Advancements in technology allow you to present a property through virtual staging to optimize the listing's effectiveness. Not only does staging provide a way to give a vacant property a visual rendering of a lived-in space, but it gives the consumer a way to picture their personal belongings in a residence. Staging, precisely measured floor plans and 3D virtual tours are the initial steps in the new guide for every real estate agent. The first stage Virtual staging for your online real estate listings is a quick and easy way to improve the marketability of a property. If you are new to the technology, your first staging experience will give you plenty of reasons to use these types of real estate marketing materials for every listing. According to NAR, over 82% of buyer's agents report that staging assisted in helping the buyer visualize a property as their future residence. 3D virtual tours paired with staging and floor plans also helped reduce the amount of time the listing spent on the market. As reported in a recent survey from the Real Estate Staging Association, 73% of staged homes sold for over the listed price. That's great news for your seller. And every real estate agent knows that a happy seller means referrals for future business. The play stage Give the homebuyer a reason to stay and play with your online listings. Using digital tools like Floorplanner allows the consumer to play with every room they want to envision as their own. The top four areas that buyers say staging is most important for are the living room, kitchen, master bedroom and dining room. Including floor plans with advanced measurements provides a realistic perspective of the amount of space each room has to offer. Placement of virtual furniture or planning for renovations is substantially easier when the home can be visualized via the staging process. Along with virtual staging, 3D tours continue to rank high with agents as one of the top real estate marketing assets. The accessory stage Think of your virtual staging as adding accessories to your listings. Like other real estate marketing tools, staging is a way to reach out to the consumer to grab their attention and give them valuable information about a property. Homebuyers and sellers alike benefit from staging. While the buyer enjoys gathering pertinent information like advanced measurements from carefully drafted floor plans, the seller recognizes that you are giving them an added service. Engagement begins when the consumer can navigate a 3D virtual tour, see the property's potential as a home, and imagine their furniture within it. Staged homes on average increase the dollar value offered by between five and 20 percent, according to the National Association of Realtors' Profile of Home Staging. That's good news for your seller. NAR reports that the most recent median price of a home is sitting at just under $400,000, which means $20,000 to $80,000 more for the average staged home. The elimination stage The possibility of a home being eliminated from a buyer's top choices can be avoided with the use of additional real estate marketing tools. A successful online residential listing is one that gets plenty of traffic from potential buyers. A great way to increase volume of visits is by providing details in an easy-to-use format. Consumers want to see homes virtually before they commit to visiting them in person. What can you do to avoid your listing being eliminated by buyers? Think about adding virtual staging to accompanying floor plans so the buyer can gain a full understanding of where windows and doors are to accommodate the placement of their household items. Advanced measurements allow for planning and managing space for any changes or renovations that may be in the future. Analyze the results of your staging to show the seller your real estate marketing materials and staging are working. Daily, weekly and monthly analytics keep you in the know and help determine where your leads are coming from. Details about the number of views for every listing can be shared with your seller to validate your marketing efforts. Important data like the duration of each visitor's time spent looking at your online listing give valuable insight into the level of interest in the property. Virtual staging is closely followed by sharing as the next step to successfully marketing a residential property. That's why you need to be actively posting, messaging and staying social with every listing. To view the original article, visit the iGuide blog. Other articles in this series Optimize Your Online Listing, Step 2: Sharing Your Listing to Get Attention Optimize Your Online Listing, Step 3: Show Results to Your Clients

The 3-Step System to Optimize Your Online Listing
Your online real estate listing should attract buyers, be easy to share and provide results to the seller. With competition heating up and sellers scrambling to get their properties sold, you can win listings by implementing a solid marketing plan. What is the first thing every real estate agent advises the seller? Get the property ready for real estate photos, advanced measurements and 3D virtual tours. The next thing is to use great marketing tools, like floor plans and teaser reels, that you can share on social media. Then, show the seller what a great job you are doing by sharing solid analytics. Think of it as a three-step method to stage, share and show every residential listing. Stage The reason you stage a property is to enhance its attractiveness to potential buyers. Every house can benefit from the use of staging, regardless of the age or aesthetic of the structure. Vacant properties often seem void of that personal touch, but when tweaked up with a few online real estate listing photos with the help of tech tools like floorplanner, suddenly the property comes alive. Staging can often require a somewhat delicate conversation with the seller. Asking someone to remove their prized possessions and family portraits from the walls should always be part of the staging process. Real estate photography captures the essence of a home through photos, floor plans and 3D virtual tours, so be sure to have clutter removed before the day of the shoot. The goal is to make sure each room in the home invites further intrigue, thus driving engagement with homebuyers while showing the seller how well their property is being presented. The seller needs to know you are doing everything you can to get their house sold. Share TMI (too much information) is never a bad thing when it comes to marketing your online real estate listing. The more information you can provide to potential buyers, the better. The majority of homebuyers are using online resources to find their new home. According to NAR, 95% of buyers in 2022 use the internet in the search process. What does that mean to you as a real estate agent? Sharing a property's particulars through every possible channel keeps your listings competitive. The details you share should be easily understood, captivating, and comprehensive. For instance, floor plans help viewers get comfortable with the fit and flow of the home, while the use of tag tools provides a better understanding of each specific zone. Where you choose to share your online listing is up to you. Social media shares on Instagram, TikTok and Facebook keep you connected to your targeted audience. Sharing is also a great way to build your brand. Turn those shares into likes as you get recognized as the go-to real estate agent who offers the seller a reason to choose you over and over again. Show Once you have completed the first two steps in the marketing process, you will want to show your seller some results. Companies like iGUIDE offer analytics so you can see the results of your marketing efforts on a daily, weekly, or monthly basis. Analytics benefit you by providing a comprehensive tally of everyone who views your 3D virtual tours, photos, and listing details. The data available indicates if viewers have accessed your online real estate listing via your website, realtor.com, or other linked sources. You will be able to determine the number of new visitors versus the number of returning visitors to the site. What does this mean for your seller? Analytics show your marketing efforts in a clear format. You can discuss how you plan to keep the seller's listing in front of the targeted market by using pre-populated and pre-designed posts right from the analytics page. When the property sells, you can remove the contents of the online listing from the web access. Show your seller what you are doing for them by sharing timely reports generated from the analytics. A happy seller receives up-to-date information regularly. No one likes to be sitting around waiting to know how the marketing of their property is progressing. Communicating with data-driven analytics keeps everyone in the loop. The three-step system to optimize your online real estate listing is easy with S, S, S. Stage to get the property ready to list, share information relevant to potential buyers, and show results to happy sellers. Whether or not economists declare the market bullish or bearish, iGUIDE has everything you need to keep your real estate marketing on track. To view the original article, visit the iGuide blog.

Real Estate Media Trends You Should Follow in 2023
As a real estate pro, staying ahead of the curve and being up-to-date on the latest industry trends are essential. This not only allows you to serve your clients better but also allows you to stay ahead of the competition. The media landscape is constantly changing, and it can take time to keep up with the latest trends. However, following the industry trends is vital to stay on top of your game. Here are the top six real estate media trends for 2023: Virtual Reality Is More Favored One of the significant technologies changing the real estate landscape today is Virtual Reality (VR). VR allows potential buyers to virtual tour a property and its location without physically visiting the space. It also allows real estate developers to present complex projects in an immersive and realistic view. It is an excellent tool for real estate marketing. Realtors can create virtual tours of properties, making it convenient for potential buyers to view and ask questions about the property. So remember to keep up with VR and its continuous helpful effect on the industry to continue to provide your clients with the best possible service. Drone Footage Is Needed Another hot trend in real estate media is drone footage. Drones offer a unique perspective that allows viewers to see properties in a whole new way. 3D mapping is becoming popular as time goes on. It uses images taken from a drone to create highly accurate 3D models of buildings, landscapes, or objects that are not visible from ground level due to their height. Drones are an effective tool for real estate marketers. Given the demand for exceptional real estate photography and detailed property listings, this trend will be around for a while. Social Media Will Remain a Powerful Tool Social media is a powerful marketing tool in the real estate industry. Real estate professionals use social media to increase awareness, educate potential buyers, and generate leads. It is also a great way to connect with people in your community. Social media platforms like Facebook, Instagram, and Twitter can be used to share information about events, news articles, or pictures of your listings. Get on TikTok TikTok is one of the practical marketing tools that can assist agents and brokers in reaching a larger audience and increasing their conversion rate. It enables you to present your listings and services to instantly catch homebuyers' attention. The app has become a popular app for real estate. TikTok's true power stems from its relative simplicity. You can create lead-generating material that indicates your authority on the subject and help position you as the go-to real estate professional in your community with a few clicks using the information you already have. Harnessing the Power of Email Email marketing is becoming a necessity in this day and age. More than an online presence is needed; you also need a sound customer relationship management system. This means that you need to send out newsletters regularly. Real estate pros need to send out more marketing emails to reach your business goals and connect with your target audience. You're busy seeking new homeowners for your properties; automated email marketing campaigns deliver the appropriate message directly to them. Real estate email marketing used correctly, can help you reach more clients and close more deals. Prioritize SEO SEO is a crucial part of marketing strategy for the growth of a real estate business. Building a solid online presence can help differentiate your company from the competition and grow your business. Search engine optimization (SEO) is optimizing a website to rank higher in search engine results pages (SERPs). This process includes on-page factors such as page load speed, content relevance, title tags, and keyword density. There are many things to consider regarding SEO and real estate. The keywords that you use on your website, the content you post, your design, and how often you update your pages all impact how well your website ranks in search engines. The most important thing to remember about SEO is that it's not something you do once and forget about later. It's a process that requires constant attention and care if you want to see results. To Wrap Things Up Real estate media trends are changing rapidly, and agents need to keep up with these changes. With the emergence of new media technology, agents and brokers can reach a wider audience and increase their lead generation. In recent years, online platforms such as social media, blogs, and websites have provided agents with the necessary solutions for marketing their businesses. Following these trends will improve your real estate business, whether you try them yourself or get in touch with experts to help you stay on track. To view the original article, visit the Realtyna blog.

Blog About Your New Listing: Timing Is Everything
In real estate, timing is everything. Blogging about your new listing is essential when it comes to capturing organic search traffic and attracting new readers. On average, 65% of people begin their online search for a home by Googling the street address of a property they like. Because the MLS listing is syndicated with the major players in the real estate market, those pages will appear before your site about 95% of the time. However, if your MLS does not have stipulations around publishing property details, you can publish a blog post with featured photos, full property description, and the street address in both the title and body of the post. Stipulations usually include posting in a 24-hour period before the listing is active and/or allows creation of "coming soon" pages. Depending on the timing of how Google indexes your site content, chances are high that your site's blog post will appear as a Top 10 search result listing for that property address and compete with bigger competition. Another way to beat the bots, so to speak, is by optimizing your real estate videos for YouTube. In this tutorial, IDX Broker Developer Partner CJ Hays and Marketing Director at Agent Reputation explains how to create, load, describe, tag, and optimize your listing on YouTube. Because Google owns YouTube, when videos are added to the platform, they are indexed on Google within two to five minutes after they are published. For more information on optimizing your real estate website using community pages, saved searches, duplicate content, micro blogging, and other essential digital marketing practices, watch Elm Street Technology's "Content is King" recorded webinar through the on-demand educational academy. To view the original article, visit the IDX Broker blog.

10 Best Practices for Promoting Your Recorded Real Estate Webinars on YouTube
Webinars are a great way to promote your real estate business and establish yourself as an expert in your community. Recording your webinar and publishing it to YouTube gives you an opportunity to repurpose the material and easily share it with current and potential clients. However, YouTube videos can also be discovered organically. To raise the probability that your content will appear in someone's search, we recommend these 10 best practices: 1. Strategically Name Your Video Selecting a title is one of the most important pieces to remember when uploading your video content. Be specific in the name; match the title you used when promoting the webinar, if applicable. Think about what terms clients might search for within YouTube or Google. Some names are more competitive than others, such as "Buying a New Home." Be sure to add details to the title that match the video content (e.g., Buying a New Home in Denver). 2. Add a Transcript Adding a transcript to your video in post-production, or once you've uploaded the video file to your account, helps increase accessibility and usability. Transcripts can be viewed by anyone watching the video. Some viewers reference transcripts as an easy way to copy and paste relevant information (note taking, for example). Other viewers use YouTube transcripts to quickly skim through the content and jump to specific points in the video (timestamps are hyperlinked). YouTube automatically generates a transcript for you, but you do need to create and post the file in the producer tools menu. Be sure to review the text before publishing it. Fix typos, check the timestamps, and make sure your branding is correct. 3. Enable Closed Captioning When enabled, the Closed Captioning (CC) button displays the transcript copy as text on the bottom of the screen. Similar to subtitles, you can also add key sound effects to closed captioning to indicate tone or other key information for individuals with limited access to audio or who otherwise experience difficulty with hearing. For example, [laughter], [applause], or [cheerful music]. 4. Add a Video Description As important as having an accurate and relevant title, be sure to include a brief description of your webinar in the description field. You can reuse the copy you used to promote the webinar, changing verbs to past tense if necessary. As you add description information, remember to incorporate relevant keywords from the webinar as well as any related hashtags. 5. Add Relevant Timestamps If your recorded webinar is lengthy, consider adding timestamps and a brief test description of the content at the correct point in the video. For example, "At 3:30, we cover real estate trends for 2023," or "Skip to 4:50 to learn how to add new leads to your CRM." If you have enabled transcripts, be sure the timestamps match. 6. Set a Thumbnail Image When publishing a video to YouTube, you'll have the option to select and set a thumbnail that best represents your video. This thumbnail is the featured image linked to your video when promoting the link on social media. You can also upload your own thumbnail image to YouTube (we recommend including the video title and a compelling image or graphic if possible). 7. Use Playlists for Organization and Promotion If you are a regular contributor to your YouTube channel, playlists are an excellent way to organize and promote your video content. Simply having a webinar playlist increases the odds viewers will watch additional videos without any action on your end. If viewers are watching with autoplay enabled, the next video in the playlist will automatically appear on their screens. Playlists can also be added to your real estate website through a plugin or iframe. 8. Encourage Viewers to Subscribe to Your Channel "Don't forget to click that like and subscribe button!" It sounds cliché, but encouraging viewers to subscribe to your YouTube channel can help automatically deliver curated content to their notification feeds without having to manually send that information their way. At the end of your webinar presentation, be sure to mention you'll add the recorded webinar to YouTube and remind viewers to subscribe. 9. Brand Your Channel If you have a company logo, be sure to add that to your YouTube channel as your profile photo/avatar. YouTube recently announced that it will be rolling out handles, similar to what other social media platforms use for tagging with the "@" symbol. Your handle should be your name, brand title or company name and/or match the handle you use across your other channels. 10. Blog About Your Webinar In addition to promoting your recorded webinar in a playlist, on social media, and on a webinar-specific landing page, you can promote the webinar in your real estate blog. Repurpose the title and description, adding any additional content and takeaways to fully round out and provide value to your viewers and readers. Be sure to embed the individual video into the blog, using an iframe or plugin, and add a link to your website playlist or channel.

Why and How to Boost Your Online Presence to Get More Leads
Real estate marketing, social media, repeat and referral, top-of-mind marketing. You've probably heard of all of them, but may not know how they apply to your real estate business. And even if you do, the nuances may be so eclectic they continuously escape you, leaving you with a social media marketing strategy that no longer works or an outdated well of tactics that Google and company no longer smile favorably on. Take a deep breath, massage your temples and embrace social media — even as a real estate professional. Why social media marketing is so crucial in real estate Social media platforms have a wide range of new lead generation potential, while allowing you to stay up-to-date with your past clients. The relationship aspect of social media accounts is a well-known facet of the platforms and their target markets. But other than just having access to more leads and past happy clients, what are successful real estate agents using their platforms for? Marketing and influence. Most social media platforms allow you to utilize their built-in metrics to gauge what marketing strategies are working with your brand and which to leave by the wayside. Social media posts pushed from marketing and business managers often come with insights that tell you who engaged with the post, what the engagement was like, and whether to update your locale to reach more of your target market. But to get the most out of this, you'll have to ensure you have a deep well of influence across your channels. How do I strengthen my social media presence? Post often and post about more than just houses, neighborhoods and market updates. While these things are great to post about, venture out and give your target audience more to take in than just housing. To start, try posting general real estate advice. Use your social media channels to make yourself the expert real estate agent in your particular location and desired market. From there, use your Facebook page, Twitter posts, Instagram page or other platform to engage with your social media followers. These engagements are key to understanding what it is your clients and leads are hunting for in the current real estate market, and what pain points you can solve for over other real estate professionals. Be sure to genuinely follow some of your followers back, engage with their posts and paint yourself as the available expert ready and willing to help, at normal and non-invasive intervals. After all, you want to post often and frequently, but you don't want to post about the same exact things so often that you lose the social following you've worked so hard to gain. Use the resources available to you Probably one of the most overlooked success strategies out there is utilizing the resources available to you through your social media platform. Each is designed with extensive help desks and knowledge bases to help you navigate through their resource pool. Likewise, support channels also exist where you can get live feedback. If you still need a little extra help with your online presence and digital marketing strategies, education and coaching opportunities are available to give you an extra edge when working toward your influential marketing goals. So whether you're in the market for a new marketing strategy or just want to understand the landscape a little bit more, starting with social media is a great, low-cost way to give your marketing prowess the extra boost it needs. Download this FREE GUIDE for actionable ideas for your social media marketing Your free Social Media 101 Marketing Guide will give you fresh ideas for how to create awesome social media marketing content. Download this guide and get the tips and trips from pros to elevate your social media marketing content today! DOWNLOAD GUIDE

Friday Freebie: 64 Graphic Templates for Promoting Your Listings on Social Media
What's eye-catching, easy to edit, and perfect for promoting your listings on social media? Why, it's this week's Friday Freebie! We're highlighting a free collection of 64 digital listing flyers that you can use to attract the attention of potential buyers online. All 65 templates are completely editable and professionally designed to make your listings look good. 64 Real Estate Listing Flyer Templates for Social Media, courtesy of Zurple No need to spend time designing graphics to promote your listings. This free collection of templates makes it easy to add photos of your listing, your contact info, property info (beds/bath, square footage/address/price), and — optionally — your headshot. You can also easily edit the "For Sale" headline to "Just Listed," "Sold!" or "Open House" to promote your services to local real estate consumers. Use the graphics to: Promote your listings to buyers on social media Engage sellers with "Sold" social media posts Create attractive ads or promoted posts And more! Download 64 Real Estate Listing Flyer Templates for Social Media now to make your listings stand out online!

Using Webinars to Promote Your Real Estate Business
Is educating your clients on the home buying and selling process at the core of your real estate business? Do you consider yourself an expert on the local market or have a knack for working with first-time home buyers? Could you easily make a Top 10 list with tips and tricks for staging your home for professional photos, open houses, and showings? Do you regularly connect with your team to keep them engaged, involved and progressing as real estate professionals? Webinars to Educate and Inform If you answered "yes" to any or all of these questions, have you considered creating a webinar series that educates, informs, and showcases your value as a real estate professional? A mainstream marketing tool in today's digital and virtual world, webinars are a low-cost, low-commitment medium for staying connected and establishing credibility with your current and potential client base. Typically 30 minutes to one hour in length, webinars can be recorded, shared, and published with attendees after the live event. Do you have a branded YouTube channel for your business? (Note: YouTube handles were just announced this month; look for more information on effective YouTube branding and marketing in an upcoming post.) Structuring Your Webinar Content A great way to practice presenting information within a designated time frame, webinars can help you refine your message and organize information in a way that helps you in the real world — one-on-one client education and brown bag "lunch and learns," for example. Be sure to leave time for Q&A at the end of the session; this helps you understand what additional information you can address and clarify for your next presentation or in your "thank you for attending" follow-up communication. To view the original article, visit the IXACT Contact blog. Further Reading Tips and Tricks for Hosting the Perfect Real Estate Webinar 7 Real Estate Workshop (or Webinar) Topics that Generate Leads Advanced Lead Generation: Hosting a Seminar Top 10 Tips for Successful, Lead Generating Webinars

4 VR Marketing Ideas for Real Estate Listings
Want to give your client an exquisite marketing experience? Consider virtual reality (VR) as your go-to solution. With the help of new VR technology, agents can now offer their clients an out-of-the-world experience while closing deals. Continue reading to learn more about four VR marketing ideas you can add to your marketing strategy. 1. Virtual Staging Virtual reality is becoming a popular staging tool for real estate professionals, and buyers enjoy it. With VR staging, prospective buyers can enjoy an immersive property tour, saving them the inconvenience of physically traveling to the listing. The chances of a client buying a property after having a tour are likely to increase if it ticks all the boxes they are looking for. 2. Guided Visits Managing short-term rental properties can be daunting, especially when there is high tenant turnover. That's why VR instructional guides for vacation rentals are the industry's hottest new trend. With VR, tenants can easily view a comprehensive tour of the property's amenities and have any concerns addressed in advance—not to mention the stunning immersive experience. 3. Property Showcases Your clients can visit properties virtually from any location using VR. This is helpful when clients can't reach the real estate site physically due to distance and other inconveniences. So, if your client can't make it to an appointment due to unforeseen circumstances, VR is your next best option to showcase the property. 4. Virtual Sales of Property Like every other transaction, real estate transactions can also be completed online. Now, with the help of virtual reality, potential clients can view a listing, get a guided tour, and eventually rent or buy a property. The use of VR to market real estate can be very appealing to potential buyers and investors. Virtual staging allows clients to imagine their dream homes and even make changes to them in the virtual world. This amazing touch leaves a lasting impression on clients, which is good for your brand image. Final Thoughts Virtual reality adds an immersive touch to online property viewing, and helps real estate professionals avoid canceled appointments that could have resulted in a sale. For success in your real estate business, ensure that you keep up with trends by using new technology to keep your clients coming back while attracting new clients. To view the original article, visit the Realtyna blog.

6 Lists All Agents Need to Succeed
Broker Bryan Robertson shares six must-have lists that will keep you organized, drive new clients and make your business run like a well-oiled machine. Here's Bryan: Lists can be powerful when used properly. They imply organization, impart control and enable understanding. Instead of a "to do" list, I'm talking about lead lists. Instead of trying to explain a complicated customer relationship management (CRM) solution or an expensive training program, I'm going to tell you the six lists you need to succeed in this business. If you've got these and work them right, you'll close deals. The 6 lists every Realtor needs to succeed: Your sphere of influence Your past clients Your "A" leads Your "B" leads Your "C" leads Business development contacts If you've got people in each of these categories, you've already got a good start. What most agents need—and seem to pay a fortune for with consultants, advisers and coaches—is the definition of who to put in each of those lists and what to actually do with the lists. It's not complicated, as I'll explain. Who is in each list? Sphere of influence: Friends, family, past colleagues outside real estate. Past clients: Duh! For new agents, this list will come. "A" leads: Anyone buying or selling in the next 90 days, who are preapproved and motivated. "B" leads: Anyone buying or selling in the next six months, who are organized, serious and seem loyal. "C" leads: Open house contacts, website leads and anyone "thinking" about real estate. Business development: Builders, lawyers, accountants, referral agents, etc. Just to be clear on the ABCs, a lot of agents waste time massaging and cultivating their B and C leads as much as the A leads. In a word: DON'T! This is a numbers game, and you will never convert every lead. Conversely, don't treat your "A" leads like Gollum treats The One Ring in The Lord of the Rings. That one client you really need to close is not "your precious." Clients can smell desperation and clinginess from a mile away. Provide good service, but balance your energies on other clients and prospects. What to do with each list? What's the reason most agents never do business with past clients? FOLLOW-UP! Even if they like you, if you don't reach out and touch them once in a while, they will forget about you. Don't take it personally, but if you don't send me a Christmas card or a "Happy Birthday" via Facebook, I'll probably forget you, too. So, the crazy, insane, ultraclassified secret to successfully using lists is... SEND THEM SOMETHING OCCASIONALLY!! There, I said it. That's the secret. The cat is out of the bag. I've blown it for all the top producers. If you follow Brian Buffini, then you'll send them something every month. If you're like me, I send them something six to eight times a year. Whatever you do, send them something so they know you're breathing and you'd like them to send you some business. Now, seriously, what you send them is up to you. Here are some specific suggestions, but you'll find dozens of options from every sector of the industry: Newsletters (short and useful) Personal notes (NO PITCH, just say "hi") Phone calls (NO PITCH, just say "hi") Emails (useful information) Gifts (something small) Appreciation party invitation Letters (yes, in an actual envelope) Postcards (the big ones) Are there other ideas? Sure. The point is that you send them things that are useful and genuine. If you treat them like just another cog in the system, they'll pick up on that. Read up on "mass personalization" and you'll understand what I mean. Just a tip: Your MLS drip for buyers is NOT a contact. That buyer probably gets the same stuff from realtor.com, Zillow and Redfin. Your MLS drip is meaningless. Send them something about the neighborhood they're looking in. That's useful and will get their attention. What is the business development list? Rather than paying for leads or hoping that the next buyer at an open house will write an offer, you need to be proactive. The purpose of business development is to CREATE BUSINESS. For the record, that doesn't include whatever advertising or marketing program you're running. This list includes people you talk to about frequent, repeat business. Let's say you want to sell trust assets (homes of seniors who die). You like working with the families and understand the process. You need to reach out to trust attorneys and promote your skills to them. Set up meetings and discuss what you offer. Build relationships with several trust attorneys and keep pushing for why you're the best agent to sell those homes. Another group is builders. As agents, you've got contacts on the lending, investor and builder side. Okay, put that to use by building a team of people to buy and develop properties. Sure, many builders have these relationships already—but then again, they may not. It's up to you to figure out what they need and how to cultivate the relationship. When do I drop people from the lists? Patience is a virtue and, unfortunately, many prospects have very little of it. Your sphere of influence and past clients are most likely to remain stable and grow. Those two lists should seldom see people drop off. The other lists will see people come and go regularly. Don't take it personally. Here are some thoughts: Spend one to two hours each day on lead generation and cultivation. Drop leads when they tell you they've gone elsewhere. Drop leads when you determine they're wasting time or aren't serious. Don't fear losing leads — generate new ones. Customer service and your lists The whole real estate business is based on customer service and how good you are at providing it. You don't even have to be great at marketing or sales — just ensuring the customer is happy can go a long way. Harry Gordon Selfridge is credited with using the phrase, "The customer is always right." His store, Selfridge's, was all about providing an exceptional customer experience. Keep this in mind with everything you do with the people on your lists. Make people remember you. Make people want to remember you. If you do, those lists will grow and grow. To view the original article, visit the Zurple blog.

How Do You Make a Real Estate Video Go Viral?
As the average internet user becomes more and more visual, real estate video marketing is one of the best ways to appeal to the subjective factors that accompany just about every transaction. To ensure your strategy is on point, we're going to provide some useful tips on how to make a viral real estate video that can attract more buyers to your business. What Makes a Real Estate Video go Viral? For real estate videos to go viral, they need to be: Funny: The main way to get a video to go viral is to make it entertaining. The difficult part, though, is figuring out what would make your target demographic laugh. So, make sure you know your audience well and deliver something you're sure will be well-received. Creative: The best way to tell if you did something well is when others see it and say, "Ah, I wish I thought of that!" Creativity is respected in just every industry, but especially in real estate. Short: If you look through some of the most viral videos on YouTube, you'll notice that the vast majority of them are less than five minutes long. Viral videos spread quickly mainly because they're easy to digest and can be viewed multiple times without losing their staying power. Tips to Help Your Real Estate Video Go Viral As a real estate agent, you're constantly on the move. And unless you're fortunate enough to be in the right place at the right time, then you're going to need to invest plenty of energy into creating a truly viral real estate video. Here are some top tips to help you get there: Upload your video to a social platform like YouTube or Vimeo so your viewers can easily share it with others. Create a descriptive title that's easy for your audience to commit to memory. Refrain from being overly promotional and limit your company branding to just subtle references. Optimize your video for increased organic search value to drive even more traffic to it. Use social media channels like Facebook, Twitter, Instagram, Pinterest, and LinkedIn to get your video in front of more eyes. To view the original article, visit the Zurple blog.

11 Ways to Maximize Your Real Estate Listing Exposure
Being a real estate agent means that you've dedicated your career to doing business on behalf of others — and the convenience and functionality you bring to the transaction is what many sellers find attractive about working with agents. You, your presentation and the power of your network come together to coordinate and facilitate real estate listing exposure to achieve results your clients couldn't have achieved without you. To continue reaching a high level of sales, you must always present your real estate listings in a manner that enhances the home's appeal and decreases its time on the market. Below are some actions you can take to deliver excellence and increase exposure for your listing. 1. Stellar digital presentation Creating an attractive and professional digital presentation of the property is a crucial step that will help you attract more buyers by providing a beautiful first impression. These types of presentations, combined with a captivating description of the property, show buyers your thoughtfulness and have proven to contribute a positive impact on the decision to buy. Creative listing agents should use innovative media to create an appealing narrative and address buyers' wants and needs. Be sure that your presentation looks great on mobile phones as well as desktop computers. Your presentation may contain much of what is listed below. 2. Interactive floor plans with accurate measurements Floor plans that include precise measurements are excellent resources — not only do buyers appreciate them, but they've come to expect them when previewing properties. The floor plan helps a purchaser save time by allowing them to decide if the layout fits their needs, and saves the seller time by not showing properties to buyers who wouldn't purchase the home. You would be doing yourself a disservice to not include a floor plan to get the most real estate listing exposure. 3. Photo gallery You might get away with using photos snapped with your iPhone once in a while, but you must consider the importance of the quality of photos in your gallery. You want the home to make a remarkable first impression. Consider hiring a professional who can take beautiful, eye-catching photos, including twilight photography. Ensure the home is tidy and the lighting is spectacular. When telling the property's story, find out what time of day the sellers love their home the most. Capture as much natural light as possible; the play of light in an image can create an emotional reaction in the buyer that entices them to view more. For example, night shots are known to be great for obtaining the first click on an ad. 4. Video walkthroughs Alongside floor plans, a video walkthrough can provide an accurate sense of space, lighting and atmosphere for the viewer and the property listing. 5. Aerial photography In addition to increasing your real estate listing exposure, eye-catching aerial photography helps you engage your audience, tell a story and sell the lifestyle. Photos and videos of the neighborhood are great at highlighting the area, and you can show the distance from important locations like freeways, shopping centers, parks and more. 6. Property description Interested buyers will read the property listing's description, so it is important that your copy is catchy and flawless if you want to keep buyers' interest. Determine the best features of the home, and set the scene as if you are taking buyers on a tour. Mention the amenities, and use specific wording. End with a call to action that encourages the buyer to contact the agent. 7. 'Just listed' social media push A strong social media push is the modern equivalent of placing a "For sale" sign in the yard. Create a post featuring the home, and let everyone know it is a "Just listed" property. This can encourage discussion and shares. 8. Social media sphere You might already be sharing your listings on social media, but have you asked your sellers to promote their property listings too? Your sellers should share their property (via presentation, link, snippet, etc.) on their social media and link back to you. Chances are great that much of their network is local, and on occasion, neighbors within the community may know of someone who is looking to move in the area. 9. Teaser video Create a 15-30 second teaser video that you use to bring the viewer to the full presentation. This can also be shared on social media and may be more eye-catching than a static image. 10. Exposure You should be exposing your presentation to your professional, proactive network of agents, the MLS, and cooperating brokers. A digital presentation can be a virtual tour, single-page website or a premium property website. This is a tool designed to be used proactively rather than sitting within a database waiting for a command. Don't take this for granted. The power behind maximizing the listing's exposure is you proactively pushing the digital presentation to where you know there are motivated buyer's agents. The secret to selling the property is to combine this exposure and tell a story visually with amazing media. Having a proactive network of agents is also important. You can share your listing with agents who may already have a potential buyer that fits your listing. In addition, the MLS and internet data exchange (IDX) guarantee you'll find a cooperating professional, and keep the best interest of the client in mind. 11. Mega advertising sites Once you've created a presentation and shared it through your network, it is time to add your listing to where all the other buyers are! Many people shop on the internet first, so the new "curb appeal" has become the "web appeal" of your presentation. Place your home on mega advertising sites like Zillow and realtor.com. In order to get maximum exposure on these platforms, you want to ensure that your presentation includes everything the buyer may be interested in, including everything we covered above (floor plans, photography, property description, walkthroughs, etc.). The key here is to drive maximization exposure. It is you, the proactive and engaged agent, who makes the business successful. You cannot become complacent or rely on automation with your listing strategy, because it is your creativity that has the greatest impact on the sale. To view the original article, visit the iGuide blog.

How to Create a Newsletter Your Real Estate Clients Will Read
These days, our inboxes are cluttered with click-bait, spam, and countless forceful marketing attempts. Naturally, this makes connecting with your real estate clients via content marketing more challenging than ever. With their skepticism running high, you need to give them a good reason to read what you deliver to their inbox. Creating relevant, engaging newsletter content is key to maintaining interest over the long haul. Here's how: Write Clear, Yet Clever Subject Lines Although you may be tempted to create cliché subject lines that pique interest, it's better to be clear-cut in what your newsletter will discuss. Not only should they be compelling, creative, and informative, keep in mind that short and sweet is often the best way to go. Aim for roughly 50 characters and put the most pertinent information closer to the beginning of your subject line. Use Visually Impactful Templates In order to build a newsletter that yields a high open rate and is well-regarded by your real estate clients, overused stock images, off-brand colors, and formatting that doesn't work across devices are all elements that you need to address. Your newsletter needs to be representative of your brand in everything from color scheme to subject matter. Include Contact and Social Media Information While your newsletters come directly from your email address, it's important to give your real estate clients a multitude of ways to get in touch with you both online and offline. Always include links to your social media profiles in your newsletter for networking and communication purposes, and be sure to make it as easy as possible to find you. Jamming a ton of text into your email signature is both cumbersome and visually off-putting. Ensure the Content is High-Quality As a real estate professional, the entire purpose of sending out newsletters is to deliver unique, useful content that helps you stay top-of-mind. A good rule of thumb is balancing your newsletter content to be roughly 90 percent educational and entertaining and 10 percent promotional. While they may want to hear from you, there's only so much self-praise they can take before tuning you out entirely. Successful newsletters are meant to aid, not sell, and guide your reader through interesting topics. To view the original article, visit the Zurple blog.

Which Marketing System Is Right for You?
Being in such a competitive industry, we always want to be the best, do our best, and prove we are the best. With many tools available to help with these accomplishments, how do you narrow down the choices? While your main priority is to be out in the field relationship building and getting your business ramped up, you can't do any of that if you are bogged down many hours each day with marketing. The key to finding balance is investing in a system that allows you to do various marketing tools like a website, CRM, and email marketing. Automate your Sales and Marketing Automation is a huge deal to your business, freeing up so much of your time to focus on what really matters. Having a good CRM will be one of the items you will want to have right away. Your CRM is going to help you stay top of mind with your clients by providing email drip campaigns or monthly email newsletters. Staying top-of-mind with your clients will help with your referral game, have repeat clients, and help your reputation grow. You will be building your business faster and faster over time being able to spend more time doing what you love instead of being strapped in front of your computer doing countless hours of marketing. Be sure to look into other things you can automate as well like your social media marketing, property marketing, and even your printed marketing. Build and Nurture Your Network Building your network will be one of the most important things you can do as you get started in the real estate business. Having ways to share referrals, connecting with others who can lend a helping hand, or even hiring a real estate coach to help guide you through your first year is a great way to continue to grow in this industry. Also, building new relationships with prospects and clients will keep you going for many years. Your clients will become some of your biggest assets. Using a CRM can help you stay connected with all your contacts. Following up with your new lead base, your prospects who have become your top clients and even your past clients. Drip campaign emails, monthly newsletters, a quick "just to say hi and see how you're doing" phone call, coffee/lunch meetups, or even connecting via Zoom or Facetime are all great ways to stay top-of-mind with your contacts. To view the original article, visit the IXACT Contact blog.

28 Topics to Theme Your Real Estate Newsletters
Real estate newsletters can be very effective in connecting and engaging with your lead database. Whether you send email or hardcopy newsletters, it's always important to give your readers valuable content, so they associate your name and brand with helpful information. Since inboxes tend to flood with emails on a daily basis, newsletters should be unique and catchy. When creating newsletters, you can use several tactics to make your message stand out, one of which is by theming your content or message. Here are some topics to help you brainstorm and get started! Real Estate Newsletter Topics: 2022 Real Estate Trends to Be Aware Of Predicted Buyer Profiles of 2022 Predicted Mortgage Rate Trends for 2022 Real Estate Scams to Be Cautious Of Safety Tips for Homeowners When Is the Right Time to Sell or Buy? Latest Trends in New Construction Local Real Estate Trends (TIP: Tailor your content to the local market to provide relevance) Local Community Events DIY Design Tips to Update Your Home Fix-It Tips For Small Projects Around the House DIY Tips for Landscaping Your Backyard Best Practices for Keeping Your Home in Good Shape with Pets What to Look for When Shopping for a New Home First-Time Buyer Advice Green Home Tips Selling Scams to Be Cautious Of Feature a Luxury Listing Interior Design Trends Moving Tips - Recommend any companies? Home Staging Trends Common Selling Questions and Answers Top Reasons to Move Open House Advice What to Look for in a Seller's Agent How to Increase the Value of Your Home Seasonal Tips for Selling a Property Holiday/Season Inspired Pro tip: Try creating your newsletter as a real estate infographic. Readers are drawn to images over text, keeping them engaged longer! Whether you're informing leads about real estate trends, DIY tips or buyer and seller insights, make sure to provide compelling newsletter content (like these!) that your readers will find valuable. To view the original article, visit the Zurple blog.

First Impressions Matter: A Strategic Approach to Brand Awareness
Brand awareness is a powerful tool in your marketing tool belt. First impressions matter to your brand, so you'll want to keep your brand consistent across all your marketing pieces. From your website to your mailing pieces, keep your eye-catching brand all the same. A good way to do this is to start small and think big. Print Marketing All of your digital and print marketing should have the same look so that no matter what people see of yours, they will know whose marketing it is. Did you know using a signature color can increase brand recognition by 80% and consistent presentation of a brand has been seen to increase revenue by 33%? Most importantly, keep your brand and branding to be consistent and something that people remember. Maybe you already have your first listing and need a new sign? Starting your farming campaign? Postcards and door hangers should have all of the same consistency throughout. At a minimum, you will want to order business cards to have on hand when holding open houses, networking, or chatting with someone at the grocery store. You never know who you are going to run into and want to pass along your information. Digital Marketing In today's digital world, 93% of buyers looking for a home use online searches for listings and information during their home-buying journey. Your real estate website is one of your most powerful digital marketing tools–your website tells the story of who you are, what you do, and how you can help potential and existing clients find a dream home. Your website is your brand, one of your lead sources, a content hub and a way to communicate online. As a new agent, building a website from scratch can feel overwhelming, but creating a unique website experience for your clients can help you stand out from the competition. We suggest including your biography/your "why" (why you love and do what you do), content geared towards real estate, like real estate terms for buyers/sellers, or a blog with content about events or must-see attractions in your area, testimonials (though you may not have any just yet, this can be added later), and a property search tool. The better content you have, the longer your viewers will interact with your website. According to many studies, upwards of 85% of prospects will check out your website but not contact you. If you have a good lead-capture form, you'll be able to follow-up with many of those real estate leads that would otherwise be lost. To view the original article, visit the IXACT Contact blog.

One Simple Rule to Ensure Your Ads Don't Violate Fair Housing Laws
If one thing is hammered into real estate agents' minds, it's this: don't violate Fair Housing rules! This applies not only to in-person interactions with clients, but also to your marketing and advertising. Want an easy way to make sure your ads stay on this law's good side? In the video below, NAR staff attorney Mark Rohde offers a quick overview on what kind of language is restricted. Fortunately, avoiding inappropriate language is easy with one rule: Describe the property, not the ideal buyer. That means you can go ahead and describe your listing's French doors, but avoid saying the home is "Great for empty nesters!" or something similar. Digital Advertising and Its Discontents It's not just your print marketing collateral that you need to be mindful of. In 2016, online real estate ads came under scrutiny when a ProPublica investigation found that Facebook demographic targeting capabilities let users exclude potential home buyers by race. As a results, Facebook overhauled its approach to housing advertisements. You can learn more about that here. Further Reading NAR Fair Housing Resources Target your closest contacts! Create a custom audience for your Facebook ads Fair Housing Is Ultimately Local, Like Real Estate; NAR Declaration Must Trickle Down 15% of U.S. Consumers Experienced Housing Discrimination: Homes.com Survey

The Online App that Can Take Your Real Estate Marketing to the Next Level
"Whether it's a buyer's guide or a seller's guide, consumers are always wanting to know information in regards to what the process is going to look like and what they can expect," says Florida Realtor Loida Velasquez. Loida uses beautiful, self-designed guides to both educate clients and capture real estate leads. In the video above, Loida shares the app she uses to turn her guides into eye-catching flipbooks that make her stand out from competing agents. Watch to learn how she uses QR codes and lead capture to take her marketing to the next level.

How to Use Video Marketing to Advertise Your Listings
Video marketing is an effective way to advertise your real estate listing. Videos are an effective marketing tool as clients often prefer visual content over written text. In today's article, we will list the reasons why video marketing is beneficial and how you can advertise your listings through videos. Why Real Estate Video Marketing? Video marketing has become very popular in today's real estate industry. Many real estate agents use video marketing as a tool to grow their business and expand their audience. Videos offer various creative options for advertising your products and services. Realtors can benefit from it by taking exciting and engaging videos of the property and promoting it on their website or social media platforms. If you film high-quality videos, it can generate more leads, make you stand out from your competitors, and overall benefit your business. Types of Video Marketing for Real Estate There are various ways to do video marketing. Here are some examples: Property Video Tours The most common form of video marketing is video tours. Video tours are a great way to show your property to potential customers. You can record a 3D walkthrough so that your audience can better understand the property without having to visit it in person. With the help of VR, a.k.a. virtual reality, you can take your tours to a whole new level by making them interactive. VR helps your clients envision their potential home before committing to real changes, making it more appealing. Webinars Real estate webinars are a great way to directly advertise your services and listings to your potential clients. Webinars help real estate agents communicate and build better relationships with their clients by staying engaged with their audience and keeping them up to date with the company's services. Your clients can also ask questions they're interested in and get answers directly from you. Webinars can be recorded and shared on social media platforms, giving your audience an option to view them later. In addition, webinars are a good strategy for video marketing because they directly answer specific questions that your audience may have. Drone Video Tours Another exciting method to market your property is through the use of drones. Drones are a great way to give aerial tours of your property. They help capture the whole area and layout of a place and highlight nearby attractions. Also, drones are portable, making it convenient to take high-quality videos while increasing your work safety. Clients Feedback and Testimonials Presenting your clients' feedback and testimonials in video form is another good way to advertise your listings. This makes it easier for your future clients to envision what your company offers. It is an excellent way for them to know your services and find out what others liked the most about you. Having a video of your clients' testimonials provides a sense of comfort for your prospective clients, knowing that they are in trusted hands. Social Media Ads Another way you can market your listings through videos is by using social media platforms. For example, Instagram provides features like Reels and IGTV. IGTV consists of quick 1-5 minute videos that allow you to show a glimpse of your property. You can also use IGTV to share a short video that shows parts of your original video, making your audience curious to check out the full version. With Instagram Reels, you can share fun 15-second videos about your listings to your followers. Furthermore, besides Instagram Reels and IGTV, you can also attach a link to your property video tour in your bio, giving your audience a choice to check it out on your website. There are many more ways to advertise your listings through videos. Another way is with the help of TikTok. If you are interested in learning more about marketing through TikTok, check out our article on Fresh TikTok Video Ideas from TikTok Influencers. To view the original article, visit the Realtyna blog.

How to Successfully Market Yourself on Social Media
Have you reached a plateau in your real estate career where the prospect of improvement or progress seems unattainable? Are you struggling to connect with past clients or feel overwhelmed with the idea of lead generation? There may be several reasons for this, but social media can help. Social media plays an important role in how you market yourself as a real estate agent. This, however, has to be executed with care. 1. Post regularly, but be mindful of the content you post Put this into perspective. According to Facebook's statistics, over half of the population in the U.S use Facebook. Chances are, many of your clients or future prospects are active on their phones and are also active users of Facebook and other social media on their mobile devices. Posting regularly will help you get your name out into the public's eye. This could be a quick showing of a featured listing or a post that focuses more on client interests. As a result, your clients will see that you stay current, connected and openly communicate. Balance is important. Once a page becomes too business-y, it may repel your clients or future prospects. You may want to avoid trying to sell a home in every post. Follow the 80/20 rule, where 80% of your posts are focused on lifestyle content. This will prioritize your clients' needs over your own business needs. 2. Post more photos and videos and less words If you wish to stay current, you have to accept that much of your audience will not commit time to reading lengthy posts. A lot of what you post may be skimmed and disregarded. Focus on posting content that is more visual and less word-oriented. Your own video of a listing on Facebook or Instagram, or an article, accompanied with a quick and eye-catching key point rather than an extensive paragraph. All of your hard work and writing will be overlooked, so it's better saved for a blog rather than your social media. Put yourself in the viewer's shoes. 3. Be responsive. Period. You've set up your social media channels, you post regularly, and you post the right content. Now what? Why isn't your following growing, or perhaps, why aren't you hearing from your existing clients? Lack of responsiveness could be the reason. Social media is all about interaction and if you fail to respond, you'll turn people off. Any questions, concerns, positive or even negative comments need to be addressed promptly on your social media. Lack of responsiveness or response to only negative comments will hurt your image and people will lose faith in you. Summary Follow these key steps to build your social media following, position yourself as an authority on all things home and real estate related, and stay connected with your clients, and prospects. And when you do this, quality leads are guaranteed to follow. To view the original article, visit the IXACT Contact blog.

Easy and Effective Real Estate Branding Ideas
In order to adequately grow your business, you need to consistently find new ways to connect with your customers. And having a name and a logo just isn't enough anymore. Branding is what ultimately sets you apart from the competition. Contrary to popular belief, branding isn't just a strategy employed by retail powerhouses like Levi's and Nike. In fact, it's a key factor to ensure long-term real estate success. But how do you go about establishing your real estate brand identity? Here are some of the top real estate branding strategies you can use to increase exposure, boost leads, and help you stand out in even the most competitive market. Monitor Your Competition It's always a good idea keep a close eye on your opponents. What are other real estate agents in your area doing? Are their websites user-friendly? How often do they post on social media? By taking note of what your competitors are doing, you can avoid potential missteps and set yourself up for success. Share Original, Relevant Content The best content provides solutions to your clients' problems. Consider producing an eBook like "Top X things new homeowners should consider before buying" or "X tips on choosing the right neighborhood for you." Offering free eBooks in exchange for an email address is a great way to capture leads and drive organic traffic through SEO. Optimize Your Site for Mobile These days, consumers spend most of their time on mobile devices. That's why it's vital that your website is mobile friendly. Even better, consider launching a mobile app that potential buyers can use to research property listings and easily share your content on social media. Be Consistent One of the most critical aspects to keep in mind when building a brand is consistency. Your real estate brand needs to translate across all mediums—accurately reflecting the core values of your business, as well as the experience your clients can expect. Use High-Quality Images In real estate, perception is of the utmost importance. If you want to convey yourself as a high-end real estate professional, your images need to be high-quality too. Not only does it engage leads, but it can help convert them into buyers more quickly. To view the original article, visit the Zurple blog.

How to Use Digital Flyers to Market Your Real Estate Business
Despite being a traditional marketing strategy, real estate flyers are still a very effective and practical way to help you locate localized leads, market your products and services, and bring awareness to your business or newly listed property. There are several ways to use flyers for marketing your real estate business effectively. And in this article, we will discuss how marketing through real estate flyers has evolved in the digital age and how you can effectively use this strategy to generate more leads and create new business opportunities for your real estate brand. So if you're looking to explore all available marketing tactics to grow your business, this is the article for you! How Can You Effectively Use Real Estate Digital Flyers for Your Business Flyers are now more accessible than ever before, thanks to low-cost printing and innovative CRM templates. However, there are several tips to consider when designing digital real estate flyers: Have a clear goal in mind Focus on your message and your target market Be creative with your flyer design Have a direct call-to-action Now that you have a clear goal of what you want to achieve with your flyers, let's look at ways to use them to effectively market your real estate listings. Agent Profile Flyer Doing some outreach is necessary to build relationships with residents. Having a hyperlocal presence is a powerful force in the real estate industry, mainly because information about properties, agents, and communities is widely available. Becoming a neighborhood expert is the most valuable method for agents to differentiate themselves. One effective method of accomplishing this is by sending real estate flyers that detail some of your most noteworthy professional accomplishments to capture the interest of buyers and sellers. Open Houses Ensure that you hand out listing flyers to everyone who attends your open house events. Your flyer can be an excellent conversation starter and make a lasting impression, which can help you seal the business. Flyer Boxes A flyer box is a great way to market yourself to people who might not come right up to your open house or listing event. Ensure that you include your flyer box with your for sale sign for people to pick up on a walk or drive. Your contact information will then be readily available to them if they're interested in your listing. Create Custom Real Estate Digital Flyers For Your Listings Besides physically printing your flyers, technology has made it much easier to generate digital flyers, which you can send to clients and prospects in email newsletters, text messages, and so on. Using digital flyers is more accessible and very effective. While you can make them printable, you can also send them to your leads right before an open house event while having print copies at your event. To view the original article, visit the Realtyna blog.

New HomeJab Study Reveals 'Blue vs. Red' State Agent Marketing Spend
After studying more than 43,000 professional real estate photography assignments over the last five years, at HomeJab, we discovered a significant difference in the amount of marketing dollars agents spent for listings before the pandemic and what they spent coming out of the height of the COVID-19 outbreak. First, we found geographic differences in the average listing photography order amount among the nation's five major regions. Second, digging deeper into the state-level data, we found a significant difference in spending by agents in prominent "Blue states" versus "Red states." Prominent "Blue states," including New York, Massachusetts, California, and Illinois, show significant increases in marketing spend for real estate listing photography services since the pandemic. Our research shows the difference is significant: New York: +27.9% Massachusetts: +18.5% California: +9.7% Illinois: +7.7% On the other hand, prominent "Red states," including South Carolina, North Carolina, Texas, and Florida, show either decreases or modest increases in marketing spend for real estate listing photography services since the pandemic began. Again, the differences are significant: South Carolina: -23.4% North Carolina: -16.5% Texas: -0.1% Florida: +6.3% These differences shouldn't be surprising – the fact that these Red states spent less. The banning of open houses happened faster and lasted longer in Blue states. Red states, as a result, were not as dependent on 3D tours and other real estate photography services that help remote buyers make home purchases. Clearly, buyers and sellers in Blue states needed these services and needed them longer than those in Red states, where lockdowns typically ended sooner. A previous HomeJab study looked at the impact of the pandemic on the type of photography services that real estate agents ordered. That study found evidence supporting these spending trends. When the pandemic shutdown almost all open houses, the percentage of video and 3D virtual tours ordered by agents jumped significantly nationwide from 37% to 53% of all photo shoot orders. Last year, as open houses returned, this percentage went down slightly to 48% but remained higher than pre-pandemic levels for 2019. We expect real estate agents using HomeJab to continue to include video and 3D tours as part of their "go-to" photo package for all listings because their reference level has changed. That's also true of the use of aerial photography for listings, and we expect its popularity will continue to grow. It makes sellers happy, and not all buyers are ready for a crowded open house, marking these marketing tools even more valuable for agents. Regional differences The new HomeJab study also found that real estate agents in the West, Northeast, and Midwest are spending more for real estate listing photography services coming out of the pandemic than before the start of the pandemic. Specifically, the numbers show: West: Up nearly 9 percent (8.7%) Northeast: +7.5% Midwest: +5.6% Real estate agents in the Southwest and Southeast either spent more or modestly less for real estate listing photography services since the pandemic began, specifically: Southwest: -0.6% Southeast: +2.8% In terms of average marketing spend for listing photography, we also found that the average real estate listing photography services order was up 5.9% from post-pandemic orders from $216.50 and now averages $229 per order. Regional pricing for average orders also varied. Real estate agents in the West spend the most for real estate listing photography services, averaging $279 per order. Midwest real estate agents spend the least, averaging $200 per order, or nearly 40% less than real estate agents in the West. Northeast real estate agents spend the second least amount, averaging $225 an order. Southeast and Southwest real estate agents' average spend for real estate listing photography services average $229 and $235, respectively. Bottom line Real estate agents' professional real estate listing photography orders proved to be a vital and durable marketing investment in many of the hottest markets during the COVID-19 outbreak. HomeJab research shows that during a time when homes sales struck a frantic pace – and the average number of multiple offers hit a new high – real estate agents still understood the marketing power and client value of visual images for their real estate listings. Post-COVID, we don't expect that to change, and because of COVID, real estate agents may appreciate the value of a professional real estate shoot better than ever. If you are a real estate agent or a professional real estate photographer, you can learn more about HomeJab at homejab.com. Joe Jesuele is the founder and CEO of HomeJab, America's most popular and reliable on-demand professional real estate photography and video marketplace for real estate pros, delivering over 4,000,000 images to help agents sell and rent more than $35 billion in listings.

[Podcast] Decoding Real Estate: Clarify Your Marketing Message With Kristin Spiotto
This 30-minute podcast will help you rethink and reevaluate your brand and your marketing message! With 1.5 million REALTORS out there, standing out from the crowd can be tough. Yet, one of the best ways to accomplish this feat is to not talk about yourself so much. You're saying, "What!?" Yet it's true. Marketing message mastermind Kristin Spiotto reveals how the Storybrand approach to marketing can help agents simplify their communication, establish their USP (Unique Selling Proposition), find their "superpower" and become "The Guide" to their customers' journey. All that, plus the seven questions you need to answer to be successful with your marketing outreach. View Brandscript Example Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. Subscribe/Follow To view the original article, visit the RPR blog.

Why Content is the Holy Grail of Your Marketing Strategy
If you're already familiar with the phrase "Content is King," then you are ahead of the real estate pack. This phrase has become a mantra repeated over and over again by savvy digital marketers across all industries. The most successful entrepreneurs and industry leaders have adopted the idea that digital content is vital. Blog posts, email newsletters, and social media posts are all central to a marketing strategy. Publishing fresh, engaging content over and over again on a consistent basis is crucial. It helps you establish authority, attract more website traffic and generate more leads. And who doesn't want more of that? The unfortunate truth is that many people won't stay on a page long enough to read a complete article. Yet, in order for your website to appear on the first page of Google's search results, you will likely have to publish carefully written SEO-optimized articles and email newsletters, on a regular basis, over the lifespan of your business. Therefore, with all the other things you need to do to keep your business thriving, this can seem a bit overwhelming. Every day, over two million new blog posts go live, and over 205 billion emails are sent. So, as real estate professionals, how do you stand out from the pack and keep up with that incredible pace?  Here are three innovative ways to design content for your audience: Lists A great piece of content could be something like, "10 Things to Keep in Mind When Buying Your First Home." The items on this list will be as relevant today as they will be a year from today. It addresses a long-term need. No matter what the year or season, there will always be a curious people who are planning on purchasing a home. If you can come up with a great list of tips for new homebuyers, you will have people coming to your site. Furthermore, it will allow the search engine ranking of your site to consistently grow stronger. Define Something Part of running a solid content strategy is to put yourself in the shoes of your prospective clients. What are they curious about? Try thinking of a niche topic that potential clients might need information on. Then, you can write an article that explains it well. For example, an article that explains the difference between a buyer's and seller's market checks two crucial boxes: it answers a question that people will always be curious about no matter when they read it, and it answers a question asked by people who are likely interested in buying a home. This is the kind of content that, if optimized correctly, can attract potential clients to your site while building credibility and improving your search ranking. How-To's Did you know that a simple Google search for "How to start looking for a home" yields 663,000,000 results? Some of the most common Google searches ever begin with the words "how to." Therefore, if you can think of topics that relate to your service or organization, you can develop some great, useful content to satisfy a lot of interested people. When your content addresses questions in an engaging way, it can work wonders for your web traffic. For example: How to give a perfect housewarming gift How to stage your home in 5 simple steps How to capitalize on a hot housing market It takes effort and time to publish engaging, high quality content on a regular basis. If you follow the tips above, you'll be well on your way to establishing a solid content marketing strategy. To view the original article, visit the IXACT Contact blog.

What Channel Fits Your Real Estate Marketing Objectives?
Real estate marketing is about making decisions and setting goals. Are you looking for immediate lead generation or to fill your pipeline for future months? Is your objective to broadly promote your business or drive more attendance to your open house? Different marketing channels help accomplish different goals. Consider this quick guide to four of the most popular advertising channels for real estate agents, as well as best practices for using each. Google Real estate marketing objectives: Short-term lead generation, finding high intent, local buyers and sellers When it comes to intent, think of Google as the opposite of Facebook: Whereas Facebook users are earlier in their real estate journeys, those who are searching on Google are much more likely to transact in the short term, as they've moved beyond the "browsing phase" and are directly searching for real estate. In fact, more serious homebuyers and sellers turn to Google than marketplace websites like Zillow and realtor.com. If your goal is to market your current listings or find serious sellers, you absolutely cannot go wrong with the world's most popular search engine, home to the largest audience on the internet. Recently, Google has more heavily emphasized serving searchers relevant, locally-focused search results. This means that Google is even more weighted towards finding high intent buyers and sellers, as Google searchers are served results full of agents who live and work in their neighborhood, town, or city. All agents should be sure to solicit as many Google reviews as possible, since agents with five or more reviews are eligible to be Google Screened and have a verified badge on their Google Business Profile. This results in more calls and texts from leads, more clients, and more homes that you help clients buy and sell. Facebook Real estate marketing objectives: Long-term lead generation, awareness Put the negative headlines and controversy aside: Facebook is still the world's biggest, most influential social media platform. But its huge user base does not make Facebook a marketing cure-all. Agents looking for immediate, high-quality, ready-to-transact homebuyers and sellers are better served allocating their marketing spend elsewhere, such as Google. That's because consumers browsing real estate listings and agent profiles on Facebook are low-intent. Now, low-intent does not mean no-intent. Many of these consumers are looking to transact eventually; they're just earlier in the buying process. They may be doing cursory research — such as learning more about a certain market or seeing how much house they can afford — or they could be planning for something further down the road, like after a wedding or when they hit a certain savings goal. So, if you can stay top of mind throughout their research and decision phase you're that much more likely to win their business when they are ready to hire an agent or purchase a property—remember the vast majority of consumers hire the first agent they come in contact with. And Facebook allows agents to target and nurture these someday-ready-to-transact leads more effectively than anywhere else. You can calibrate your campaigns to zero in on these users and nurture them with dynamic ads overtime, creating multiple touchpoints and refining your messaging so you're present and easy to contact when they're ready to hire an agent. Instagram Real estate marketing objectives: Marketing videos and virtual tours, finding first-time and younger homebuyers Whereas Facebook's audience skews older, Instagram tends toward the younger. It's the most popular social media platform among millennials, now the largest home-buying demographic in the U.S., and nearly half of all Americans aged 18-49 use it every day. It boasts an engagement rate of up to ten times higher than Facebook. And it's particularly adept at aspirational and lifestyle advertising, of which real estate is included. But Instagram isn't just about marketing to first-time and younger homebuyers. Ever since the pandemic, the social network has become the ideal platform for advertising virtual tours and open houses. It makes sense. Instagram was built for media sharing. And as result, promoted videos are more seamless and less intrusive when compared to competing channels. Virtual tours, walkthroughs and open houses are likely here to stay, so you might as well leverage them in your advertising—especially when you're targeting first-time and younger homebuyers. Click here for a complete guide to marketing on Instagram, including the various ad types and targeting options available to you. Waze Real estate marketing objectives: Promoting open houses, virtual billboards and road signs Waze, a navigation app, is often overlooked as an advertising platform, which is a shame, as there's perhaps no advertising platform better for advertising an upcoming open house. Waze offers three types of advertisements, all of which allow agents to safely target drivers within a specified radius of a target location. When a user interacts with any of these ads, they'll be offered an option to (re)direct their GPS navigation to your intended location. All prospects need to do is click "Take me there" to receive individualized, step-by-step directions. It's particularly effective when you're advertising an open house that might be a bit out of the way. In the past, planting a sign in a lawn or posting open house notifications at the top of a busy street was a major marketing strategy for real estate agents. The world has changed, so why not replicate this type of promotion digitally? Click here for a complete guide to marketing on Waze. To view the original article, visit the Homesnap blog.