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Safe Selling: Why Agents Should Avoid Getting Personal in Their Marketing
How can brokers help their agents stay safe? You probably already know all the physical basics, but did you know the way your agents present themselves online can actually deter--or attract--predators? We've already learned how an agent's profile photo and the language they use in their marketing can put off a potential attacker. In today's episode of "Safe Selling," we're deepening that knowledge by exploring what types of marketing information attracts dangerous people, and what repels them. Watch the video above to learn: The difference between personal and professional information Why agents should NEVER include personal information on their website or other marketing channels The personal details that can cause a predator to stalk an agent in person What topics your agents' marketing should focus on instead Tune in next week when we'll learn the ins and outs of social media safety!
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Elevate Your Real Estate Marketing Success with an Elevate Educational Boot Camp
It's no secret that brokers and agents need to continually self-educate in order to stay competitive and tackle new technology, but not all education is made equal. Busy real estate professionals can easily waste time and money on "educational" training programs that are nothing more than thinly masked sales initiatives that provide little actionable takeaways. Luckily, there's the educational field team of Elevate to save the day and ensure that brokers and agents walk away with tips, tricks and strategies that can easily be implemented the moment they walk out of the room. What started with a single Social Media Boot Camp has grown into a nationwide phenomenon due to the Elevate Field Team's high-energy, interactive educational style. Brokers and agents alike are treated to an experience designed to inspire and empower, led by a group of industry professionals who help turn marketing "toys" into "tools." Although the Elevate name may be fairly new to the real estate space, the founders and stakeholders behind the company are seasoned professionals coming from top technology companies, franchise organizations, and investment firms who've joined together to develop Elevate, the highly anticipated CRM and digital marketing solution that recently hit the real estate market. But no technology can succeed without strong education, training and understanding, which is where the Elevate Boot Camp series enters. Collaborating with MLSs, mortgage companies and brokerages across the country, Elevate's Boot Camp series has evolved to include a variety of one-hour, two-hour and half day educational sessions, including the ever-popular Social Media Boot Camp, Secrets of Lead Generation Boot Camp, and the hot NEW Broker-Only Mastermind. Custom deep dives are also available on such hot topics as Facebook intensives, developing engaging content for consumer audiences, agent recruitment and retention strategies, and developing a website designed to capture and convert. Want to see if a boot camp is coming to your area? Visit tryelevate.com/events for the upcoming schedule, or call 844-812-8914 to inquire about booking a boot camp in your office or MLS. Bondilyn Jolly is the Managing Partner at 3sixtyfive.agency. You can contact her at [email protected]
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6 Kinds of Infographics to Use in Real Estate Marketing
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Hyperlocal Content Marketing: Location, Location, Location
When you use the words "location, location, location" speaking one-on-one with a real estate client, you're most likely talking about a specific home or property. However, the phrase takes on a whole new meaning when it relates to your marketing strategy. Real estate pros using hyperlocal content as a part of their online marketing strategies target neighborhoods, homes, local businesses, and events to draw the attention of a specific audience to their communities. Hyperlocal content is one of the biggest keys to attracting a loyal audience for your real estate website and carves out a unique space for your business online. Let's take a closer look at six ways to use hyperlocal content to grow your real estate business.
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Community Data Marketing: BHHS Fox and Roach Gets Creative
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New Product Homebeat Creates Clients for Life, from the Makers of Cloud CMA
WAV Group has long advised brokers and agents on the enormous benefits of keeping in touch with past clients. NAR's Annual Homebuyer and Seller Trend Report shows that 88% of consumers indicate that they would use the same agent in a future transaction, but only 12% actually do. The no. 1 reason why consumers do not use their agent again is that the agent failed to stay in touch.
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How One Brokerage Gets More Listings and Referrals with Online Branding
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'Coming Soon' Programs from Compass and Howard Hanna: Find Out How HH Sold 55 Homes in One Month with Find It First
The real estate industry suffers from constrained inventory, forcing brokers to get creative in order to address the needs and expectations of home buyers who are working with a company agent. Two leading firms have created solutions that are interesting, and potentially long lasting. Neither of these firms have pocket listing programs, which is an important distinction. A pocket listing, or properties sold by brokers without ever entering an MLS, pose a problem for the real estate industry. Frankly, pocket listings are bad for sellers who sacrifice the highest possible price for their home because of limited exposure.
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Better, Faster, Stronger: How to Make Agile Marketing Work for Your Real Estate Company
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Are you wasting your Lead Generation Dollars? Check out this new end-to-end Lead Conversion system from BoomTown
Lead generation is a critical part of a successful sales process. While many spend thousands on lead gen every year, few have figured out how to maximize the conversion of those leads. We hear horror stories from consumers that tell us it can take as long as three days or more for agents to respond to one of their inquiries. If you want to make sure that every one of your lead generation dollars are maximized, BoomTown has just announced a new service called "Success Assurance" that combines lead generation with lead qualification and lead nurturing. The end result? Brokers can deliver transaction-ready opportunities to their agents to significantly increase their chances of closing more transactions faster. Check out the press release below: BoomTown Announces Two New Solutions: Success Assurance and Marketing Central New solutions will allow clients to enjoy even more ways to fuel their pipelines and ensure no opportunity is left behind CHARLESTON, S.C., July 24, 2019 -- BoomTown, the leading sales and marketing platform for real estate professionals, is excited to announce two new solutions, Success Assurance and Marketing Central self-service advertising. Success Assurance offers the perfect mix of tools and services to handle lead generation, lead qualification, and lead management, serving transaction-ready prospects to agents. Specifically, Success Assurance: Combines BoomTown's CRM technology with RealContact's texting capabilities, and a new calling service Acts as an extension of a real estate team, with an ISA-like concierge responding to new leads 24/7, within 90 seconds Enables agents to work with transaction-ready leads Leads are engaged and nurtured for up to one year from registration Clients can customize scripts, monitor conversations and jump in at any time. "In just ninety days we've already seen 170% ROI," said Joe Garafolo of Waterfront Realty Group. "Knowing someone is reaching out right away is a huge relief and not having to waste time with bogus leads is very important for top-producing agents." BoomTown is also introducing Marketing Central, allowing clients to generate more leads and listing opportunities through a self-serve advertising portal. Marketing Central offers clients the ability to: Build advertising campaigns through channels such as Instagram and Facebook to highlight active listings, promote open houses, and showcase successfully sold properties Create dynamic ads for real estate (DARE) to generate content that a lead would be most interested in Prove value to seller clients by showing how many prospects have viewed a listing "Marketing Central allows brokers to easily leverage ads to generate more listings and increase lead volume, and Success Assurance provides the teams and tools to handle lead generation, initial lead response, qualification, and nurturing for up to one year, maximizing ROI from lead generation efforts", said Grier Allen, CEO & President of BoomTown. "Success is seen by both growing your database and ensuring your leads are responded to quickly and nurtured effectively, so we're excited to support our clients' growth with these powerful new solutions." Learn More. About BoomTown BoomTown exists to make real estate agents successful. 40k+ of the industry's top professionals trust BoomTown to grow their real estate business with easy-to-use technology that creates opportunities and turns them into closings. Capabilities include a customizable real estate website integrated with local MLS data, client success management, a cutting-edge CRM (Customer Relationship Management) system with custom marketing automation, personalized advertising and lead generation services, and a mobile app for agents on the go. BoomTown's service offerings extend far beyond technology with coaching services from peers who have catapulted their growth with the system, lead qualification services to contact, qualify, and nurture leads, and dedicated advisors to offer personalized support at every step from onboarding and training to optimizing your business and planning for strategic growth. Founded in 2006 and headquartered in Charleston, SC, BoomTown has additional offices in Atlanta, GA, San Diego, CA, and San Francisco, CA. For more about BoomTown visit boomtownroi.com.
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Brokers Need to Rebuild Their Marketing Departments
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Digital Marketing Tools and Tips to Grow Your Real Estate Business
In today's digital world, a website is essential for your real estate business--no one will believe you're a "real business" if they can't find you online. But the value of digital marketing goes further: Done right, it energizes your real estate practice with a consistent flow of buyers and sellers ready to do business. Consistency is key, and a marketing mix where several digital techniques work together is more effective than any one approach. To move forward, consider these seven tools that have paved the way to success for real estate professionals:
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How to Use Google My Business to Boost Local Awareness
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How to Market to the Newest Set of Home Buyers: Generation Z
Move over Millennials, because a new generation is about to enter the housing market for the first time. Generation Z--comprised of people born from 1995 to 2010--is coming of age, with "older" members of the generation entering their early and mid-twenties. While they share some similarities with Millennials, Generation Z is the first generation to truly grow up in the digital age. Now they're graduating from school, starting families, finding careers, and of course beginning the search for homes of their own. That means it's time to start thinking about how to market to a new generation of homebuyers, and we're here to help with a guide to real estate marketing for Generation Z.
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Tapping the Zillow Gap: Competing on Consumer Experience
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I Rented a U-Haul: Word of Mouth
We are excited to have a new staff member joining the WAV Group team. Jules Penham will be a new project manager for us. I tried my best to observe her process of relocating and not obstruct. As she and her family are relocating from Salt Lake City to San Luis Obispo, I've been reminded of the power of brands and word of mouth. Sometimes we get so wrapped up in what the internet does that we forget what the internet doesn't do.
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How to Become a Content Marketing Master
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Building Your Brand Voice and Referral Business with Instagram
With over one billion users worldwide, Instagram has quickly become one of the most popular social platforms for brands to market themselves. For real estate professionals, Instagram has become a great way to promote their listings, offer a peek into their open houses, highlight restaurants and shops in desirable neighborhoods and much more.
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Is Your Marketing Email Driving Away Business?
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Apple Camera Reads QR Codes: Changes Everything for Marketing
QR codes were dead in real estate, but now that the Apple iPhone camera reads them, marketers have jumped back and started using them. It may be a feature on your iPhone that you did not even know was there--but consumers are all about it, once again. I went to Google to center myself on the last time that QR codes were discussed in real estate. Like short URL codes, both are designed to allow a person to get to a place on the internet in a click or two rather than typing in a URL. There was a flurry of publicity about QR codes in 2011. The top search result for my "QR Codes for Real Estate" search took me to an article published in REALTOR® Magazine.
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Preach to the Converted
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Century 21 Launches ListTrac for Analytics on Portal Marketing
In an email blast to Century 21 brokers and agents last week, Century 21 released the Golden Ruler powered by ListTrac, a reporting tool that allows sellers, agents, and brokers to see the engagement that a property is getting across the Internet. Portals like Zillow, Realtor.com, Trulia, and Homes.com are shown side by side with Century 21's family of sites and partner sites along with MLS systems, consumer sites and HomeSnap. In fact, any real estate website can easily have ListTrac monitoring configured.
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Trends in Online Marketing and Lead Generation
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Marketing Tip: Pay More Attention to Gen Xers
The National Association of REALTORS research experts continuously share housing data with insights that sometimes surprise or delight. Their recent look into Gen Xers did both – for me at least. Here are some terrific nuggets that I believe has one major takeaway. It seems all the attention has been on Millennials (or Gen Y), when perhaps we should be spending more time focusing on this ready-to-buy market, the Gen Xers. "Defined as buyers between 39 and 54 years old, they now make up the SECOND largest share of home buyers by generation, at 24 percent of all home buyers in 2018," NAR says. Some of the stats make this market a super target: The median age is 45 years old They were born between 1965 and 1979 56 percent have one or more child under 18 living at home 23 percent have two children under 18 living at home 65 percent are married Why do they buy? The American dream (desire to own a home or a larger one) and life happens: job relocation. The surprise and delightful part? The NAR says, "Gen Xers surpassed Younger Boomers this year and purchased the greatest share of multi-generational homes at 16 percent." That tells you a lot about this generation. Want some more reasons to focus your marketing on Gen Xers? Try these statistics: 88 percent buy DETACHED single-family homes, not condos or townhomes. Gen Xers make up the largest demographic group that purchases detached single-family homes. They have the highest median household income at $111,100. The reasons for the higher income: More double income couples. They purchased homes commensurate with their incomes. They bought the largest homes in square footage with a median of 2100 square feet. Ready for the drumroll? They bought the most expensive homes among all generations. Some more fresh data if you need extra motivation: Gen Xers are the most racially and ethnically diverse group of home buyers One in four identified as a race other than White/Caucasian This group has the highest percentage of home buyers that speak another language besides English Gen Xers also are very home-buying savvy. They purchased new homes, thus avoiding renovations and major repairs and replacements, and previously owned homes for a better overall value. They don't move far – can you say loyal repeat customer? The median distance from their previous home is 11 miles Gen Xers are the second most likely to buy in neighborhoods that are convenient to schools They are highly systematic, searching for a median of 10 weeks, viewing an average of 10 homes How do they buy? Most Gen Xers used savings and proceeds from a previous home sale for their down payment. Here's another fact most people missed. Many Gen Xers had to wait to buy due to too much debt. In fact, 24 percent of Gen Xers were delayed five years, and 30 percent were delayed more than five years from buying a home. When you look at just the buyers who said that saving for the down payment was the most challenging step in the buying process, 46 percent had credit card debt, and 21 percent had childcare expenses. "That's important," NAR says, "because it is more than other generations." And what about student debt? NAR found Gen Xers also averaged $30,000 in student debt, the highest median amount and equal to that of Older Millennials. But guess which group represents the largest number of home SELLERS? Gen Xers at 25 percent. And Gen X sellers are even better positioned financially: They had the highest median household income among sellers at $123,600. "Once again, Gen X sellers were the most racially and ethnically diverse of the generations," says NAR. Why do Gen Xers sell? No surprises in the list here: their homes were too small, a job relocation, a change in family situation, and they wanted to move to a better neighborhood. Here's one final reason to enjoy marketing to this group: Gen Xers canceled vacations more than other age groups to save for a home. They clearly are passionate and motivate to be homeowners. What's not to like about that? To view the original article, visit the WAV Group blog.
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Upping Your Game with Real Estate Investor Content
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Is It Time to Modernize YOUR Brand?
Let's face it: many of the most well-respected companies in real estate have not spent a lot of time on their logo in a LONG TIME! The industry is besieged with new players with huge marketing budgets and very contemporary branding. While a logo is not everything, it can certainly set the tone and tell others you're evolving and that your brand is still relevant today. Let's look at a few great examples of brand/logo overhauls:
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The Real Estate Content Golden Ratio
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How to Stay on Top of Marketing Trends
Marketing trends are like other current customs in business. Some will stay and some will go. But firms that jump on them at the right time stand to increase their profile and revenues. Plus, you don't have to be an industry insider to get in on the action. Read on to learn how to spot and stay on top of the latest marketing trends.
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Real Estate News Curation for Your Website
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BHHS Fox and Roach Launches ACE to 5100 Agents
BHHS Fox and Roach REALTORS is among the largest real estate brokerages in America, wholly owned by HomeServices of America, a Berkshire Hathaway Company. Fox and Roach is among the crown jewels of HomeServices in terms of size and volume along with Edina Realty, Long and Foster, Ebby Halliday and others. They have long maintained a commitment to delivering world class technology solutions to their agents and the customers they serve. Over the past two years, they have been focused on creating the most modern and best integrated platform for agents, rivaling any enterprise solution found in America today.
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New Year, New Plan: Real Estate Marketing Ideas for 2019
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Old School Is... New School?
When a real estate brokerage, team or agent is asked about what they are doing regarding their own individual marketing efforts, the answers might surprise you. The majority of agents in the United States have an almost even distribution of their marketing dollars between print and digital marketing. To shed some light on how agents spend their precious marketing dollars, it is important to identify exactly what constitutes print vs digital.
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NRT Launches 'Listing Concierge' for Coldwell Banker Brand
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5 Holiday Content Ideas to Spice Up Your Marketing
No matter the season—themed, locally focused content is one of your most important online marketing tools as a real estate professional. The holidays are an especially fruitful time for creating content, often featuring a wealth of local events to highlight in the communities where you do business, as well as plenty of opportunities to touch on topics that are important to buyers, sellers, and local homeowners. Let's take a closer look at five real estate content ideas to spice up your marketing and bring traffic to your blog for the holiday season.
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Last-minute Ad Blitz for Open House Nets 200+ Leads
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4 Types of Content Real Estate Pros Need to Use
What does your real estate content say about your business and brand? While you don't have to be a writing expert to create an excellent blog post, it's important to make sure that your content represents the best elements of your brand. That requires creating content that demonstrates your expertise, speaks to the needs of your audience, and takes advantage of trends geared specifically toward real estate clients. Creating different types of content allows you to connect with different segments of your audience, and keeps people coming back to see what you'll create next. Today, we're going to take a closer look at four types of content that are essential for marketing your real estate business.
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9 of the Best Marketing Apps for Your Business
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The 7 Deadly Sins of Social Media Marketing
Social media marketing snafus are all too common in an era when entrepreneurs go to great lengths to get their businesses seen online. But those who can recognize the pitfalls of these digital platforms before they hit "Post" are better poised to grow their business while maintaining its good name. Keep reading to identify some of the most common social media marketing mistakes — and how to avoid them.
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Update on Rocket Homes: Agent Referral Network Adds Consumer Home Search
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How to Create Content That Makes You Stand Out
The secret's out – content marketing works. So well in fact, that virtually everyone seems to have hopped on the content marketing train in some way, shape or form, meaning the amount of content floating around the online universe is exploding at rates that are tough to keep up with. For instance, within the minute that you spent clicking on the link to this article and reading the first sentence alone, 350,000 tweets were sent. By the end of today, 95 million new pictures and videos will be posted on Instagram. By the end of this month, 79.7 million new WordPress blog posts will be published. Have I scared you away from ever practicing content marketing? No? Good.
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Leads vs. Brand: 3 Ways to Align Agent and Broker Marketing Goals
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Bradley Real Estate Going after Listings with Effective eProspecting Campaign
Jason Lytz, Vice President at Bradley Real Estate, operates in Northern California, a market experiencing extremely tight inventory. He spent time with us to explain a new process their company is putting in place to engage potential home sellers. Jason explains Bradley's company-wide campaign to help their agents build relationships with potential sellers by arming them with detailed neighborhood data and teaching them ways to encourage homeowners to contact their agents if they are considering selling. Read the interview here:
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6 Tips to Reach More Online Home Buyers
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'Float like a Butterfly, Sting like a Bee': The Power of a Good Brand
I've been thinking a lot about brands lately. Why do some brands do better than others? Some flounder, some transcend—and it's not always a reflection of effort or innovation or value. Brand success can seem random. But that's the genius of a good brand; it should be so effortless that it makes you think, 'obviously!' The quality of a brand is determined by many factors—logos, voice and tone, vision etc.—but what interests me the most are the oaths, the mantras, the mission statements that yell the brand from the rooftops.
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Edina Realty Launches Automated Virtual Assistant 'Emma Marketing'
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What Are the Benefits of Google My Business?
Whether you're an online marketing expert or simply someone looking to grow your business, Google has always offered a ton of popular marketing tools for real estate professionals. Google Maps helps customers locate and learn about your business, Google+ provides a social network tightly integrated with other Google tools, and of course Google search results are one of the most important factors in helping prospects find you. But how do you manage all of those tools at once? It's easier than you might think with the help of Google My Business.
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5 Tips to Market Your Brokerage to Home Sellers
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CoreLogic Introduces Elm Street Technology's Elevate Product to Brokers
CoreLogic's strategic partnership team has been very busy lately. Last month, they introduced a relationship with Homes.com for MLS consumer websites and with Prospects Software for agent CRM. In an announcement today, they have added Elm Street Technology's Elevate brokerage solution to the mix of offerings. Under the agreement, the CoreLogic sales team will be collaborating with the Elm Street team to introduce the Elevate brokerage offering. Elevate is a new entry into a very competitive space that faces competitors like Booj, Boston Logic, Moxi Works, Reliance Networks, Delta Media, Sequel Collective, Real Estate Webmasters, Constellation Web Solutions, IDC Global, Gabriels, Lone Wolf, Real Estate Digital, and some others that do not immediately come to mind. CoreLogic also offers AgentAchieve, a popular brokerage platform that is used by many large firms. Elm Street Technology is led by President Prem Luthra. Industry veterans will know Prem from his executive level work at Xome, Real Estate Digital, LPS, Cerulean Media, Cyberhomes, Move, and Homestore. Elm Street brand holdings include Listingbook, RLS 2000, Consolidated Knowledge, Agent Jet and Elevate. The Elevate Business Operating System & Services (BOSS) platform is described as an end-to-end productivity solution that includes premium broker, office and agent websites, lead generation, lead management, advanced CRM, CMA, mobile web, social media, agent recruiting, and client retention tools. As part of the relationship, Elm Street Technology will be integrating into CoreLogic's Trestle data platform for MLS property data, and the solution will be made available to brokers and agents on the Clareity Dashboard. It will be very interesting to see if Elm Street launches webpages tied to the public records data available from Realist. WAV Group has watched in near disbelief that brokers have not placed a focus on off-market properties, given the success of Zillow, Realtor.com, Trulia, Homes.com, Redfin, and many others. Consumers have just as much interest in information about off-market properties as they do active listings. The first broker technology firm to deliver on this strategy could deliver a huge boost in search engine traffic and consumer engagement over their competitors. Although it is a separate broker website plug-in application, Buyside has demonstrated enormous success in leveraging off-market data to drive seller leads in a market that is starved for listings. Congrats to CoreLogic and Elm Street Technology! Press release: Corelogic to Offer Elevate Marketing Platform to Brokers IRVINE, Calif., June 13, 2018—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, today announced a new agreement with Elm Street Technology, LLC to offer the Elevate Broker Operating System and Services (BOSS) platform to real estate brokers. Elevate is an end-to-end solution that includes premium websites, lead generation and management services, CRM, mobile web solutions, social media management, blogging and client retention tools. Under the agreement, CoreLogic will serve as an authorized reseller, offering Elevate through the Clareity® DASH!™ platform to current broker clients. "CoreLogic is a natural fit for us," said Prem Luthra, president and CEO of Elm Street Technology. "CoreLogic has a strong presence in the broker space and a depth of unique property information that makes brokers and agents more insightful. Together, we share a vision for a unified end-to-end broker and agent marketing solution that dramatically simplifies the technology and services real estate professionals utilize to operate their businesses." "We look forward to working with Elm Street Technology," said Chris Bennett, executive leader of Real Estate Solutions for CoreLogic. "Both our companies are laser-focused on innovating solutions that minimize complexity for brokers and their agents. With our Clareity dashboard and Trestle™ listing distribution solutions, we're already unifying and streamlining a host of common broker tasks. With Elevate, we broaden our offering to brokers even further. This new relationship reflects our commitment to offering innovative solutions that improve efficiency while increasing user adoption." About Elm Street Technology, LLC Elm Street Technology offers a portfolio of real estate technology and marketing services that provides one vendor, one point of contact, one solution fully fused into one platform to deliver a single source for new leads, client relationship management, and client retention tools for agents, teams and brokerages. Elevate from Elm Street Technology is the single solution that real estate professionals need to handle the marketing while brokers and agents handle the business, including high end IDX websites, lead generation tools, powerful CRM and incubation tools, mobile app, social media management and blogging, and client retention tools. For more information, call 1-866-353-3456. About CoreLogic CoreLogic (NYSE: CLGX) is a leading global property information, analytics and data-enabled solutions provider. The company's combined data from public, contributory and proprietary sources includes over 4.5 billion records spanning more than 50 years, providing detailed coverage of property, mortgages and other encumbrances, consumer credit, tenancy, location, hazard risk and related performance information. The markets CoreLogic serves include real estate and mortgage finance, insurance, capital markets, and the public sector. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and managed services. Clients rely on CoreLogic to help identify and manage growth opportunities, improve performance and mitigate risk. Headquartered in Irvine, Calif., CoreLogic operates in North America, Western Europe and Asia Pacific. For more information, please visit www.corelogic.com.
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In the Game of Online Advertising, Real Estate Teams Have the Upper Hand
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Give Your Agents the Gift of Easier Marketing
Agents are looking for support from their brokerage to help them grow their business. Brokerages have to weigh where their support is most needed and best utilized. The competition to recruit agents is heating up, which puts pressure on your brokerage to deliver on agents' needs. You strive to offer your agents best-in-class tools and services, but want to ensure your investments will be impactful. We recommend giving your agents the gift of easy marketing.
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Social Marketing Tips Clients 'Like'
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Humanize Your Digital Marketing
So, the person sitting across the table from you hasn't noticed your presence for a while now—because they've got their face buried in their phone. Nice. It's just one of the realities of living in the 21st century — there's a ton of competition for attention. Fact is, Americans spend an average of nearly 11 hours a day consuming media, according to Nielsen Company. That's a lot of time in front of a smartphone, tablet, computer or television (and often, more than one at a time). And that means plenty of competition for your brand and your message.
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5 Tips to Diversify Your Content Creation
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Marketing Tip: Brand Your Company with Videos About the Sales Process
You have a lot of knowledge about the real estate industry. But your clients don't. Your clients want an overview of the real estate process — and for that, you have videos. Videos can explain the process of a home sale or a home purchase, giving your clients easy insights into everything they need to know.
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How to Use Local Business Review Videos to Promote Your Real Estate Business
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How to Maintain Your Real Estate Brand Across Multiple Platforms
Building a memorable, trustworthy brand for your real estate business is as important as ever, and online marketing provides the opportunity to demonstrate the value of your brand to a large, diverse audience. One online marketing challenges is that you need to maintain brand consistency across multiple platforms so that potential clients get the same experience no matter where they encounter your brand. Let's take a closer look at these five tips to maintain brand consistency across all of your real estate marketing platforms.
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What Is the Difference Between CRM and Marketing Automation?
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10 Reasons Why the MLS Is the Ultimate Real Estate Marketing Network
We all know that successful agents are always looking for new ways to grow their business. Some spends hundreds or even thousands of dollars a month with online portals. Some pay $29.99 a month to a BUNCH of technologies hoping they will provide them with a magic bullet of brilliance. While there are billions of dollars spent online every year, most agents are disappointed by the results of these disjointed investments. The same agents that are happy to spend thousands on many ill-fated and poorly executed outside marketing services ALSO belong to their local MLS. They are spending well UNDER $100 a month in most cases for their MLS and receiving a variety of services that, if bought individually would cost hundreds, if not thousands, of dollars. So let's look at why I believe MLSs are the BEST marketing network that exists in our industry today:
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4 Videos Every Real Estate Marketing Toolbox Needs
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How to Market Real Estate to Generation Z Buyers
With more mobile phone connections existing than people on the planet, real estate news points to changing teams – particularly when it comes to marketing to Generation Z buyers. As smartphones continue their climb to the top as the go-to marketing channel, how will you reach Gen Z buyers?
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3 Ways to Personalize Your Video Marketing Content
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4 Ways You Can Distribute Video Content for Maximum Impact
Once you've created your video content, you still need to distribute it. And that can be the challenge. With so much content floating around today, you need to be able to reach out to your customers on a personal level for maximum impact. Here are four ways that you can distribute your video content effectively.
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Inside Real Estate Acquires Circlepix
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Top Five Real Estate Marketing Trends for 2018
I think we can all agree the start of the year always feels like crunch time. Our lists of goals are long and spirits are high, but everyone is wondering what the next big thing will be. Here's a cheat sheet for the top five marketing trends to keep your eyes on in 2018:
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The Evolution of Real Estate Marketing
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Google Tag Manager: A Broker's Best Friend
Real estate brokers need to leverage reporting to know what is working in their digital marketing assets. The good news is that Google Analytics can provide answers to the performance of your website pages and campaigns if you train it. The tool to deliver these reports is called Google Tag Manager, and if you are not using this utility in your brokerage today, you need to start.
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What Is a Brand?
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Marrying Content Marketing with Real Estate
Content will always be the future of marketing. It is the fuel that will propel your business objectives forward – whether you need to boost search rankings, nurture prospects, generate new leads or enhance your brand – all avenues lead back to having high-quality content as a real estate professional. Now that's all well and good, you might be saying to yourself, but good content marketing doesn't just fall from the sky. Everyone from small businesses to the enterprise level is all-in on content marketing because it's a sustainable way to invigorate your business.
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Awareness Is Not About Lead Generation
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How to Brand Your Real Estate Company Using Video
Video is one of the most engaging and expressive forms of media available — and it can be used to great impact when trying to establish a brand. Everything in a video can be tailored to your organization's unique voice, creating a strong relationship with your customer base. Creating Your Content Types Agent Profiles. Agent profiles connect customers directly to agents on a personal level. This builds trust, which is especially important in the real estate market. Customers want to work with agents that they feel they know. Company Profiles. Company profiles tell customers more about what the company values and its mission statement. This is an excellent opportunity to establish your core message and branding.
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Content Is the Key: Content Distribution and You
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How to Identify, Optimize, and Upcycle Your Best Content
At first glance, real estate seems full of catch-22s. One of these catch-22s is the fact that many real estate pros find themselves too busy working leads to generate leads but need incoming leads to keep business going. That's why time management is such a popular topic in real estate. Managing your time isn't just about time blocking and routines. It's about finding opportunities to accomplish multiple goals with the same time and resources. One way you can do this is by repurposing your old content in new ways.
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It's the Biggest Marketing and PR Mistake
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Stop Getting Distracted with Your Marketing
Last month, I was invited to speak at the 2017 Inman Connect Conference in San Francisco. My talk, Putting Data to Work for your Marketing, devolved into a frank discussion about staying focused on any marketing effort. If you read blogs like these or attend conferences like Inman's looking for ways to improve outcomes, things can get complicated in a hurry. Let's take the simple sales funnel. This is a graphic often used to illustrate the path of a typical consumer. It's important to understand, but full of jargon and typical marketing speak that can be distracting. So to start out the conversation last week, I made a new one:
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Get Ready to Celebrate Hispanic Heritage Month
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Real Estate Advertising Ideas to Steal from Madison Avenue
Big budget ad campaign ideas for real estate pros The five-season AMC series Mad Men provided viewers with a fascinating look at the world of big-brand advertising and we thought those ideas could help with real estate advertising. And while it certainly amped up the dramatized fiction, there was a lot of truth in what the show depicted. Namely, that advertising is often correctly characterized as a haven for strategic, creatively-minded executives. They spend as much time generating ideas on how to beat their competitors as they do building brands for their customers. There's big money in imagination, and the natives of Madison Avenue are always ready to prove it. Since most real estate professionals can't afford to leverage the same minds that are trusted with $3 million Super Bowl spots, Adwerx took a look at some of the most effective ad campaigns of the last year to examine how our customers may be able to capture a little of that "Mad Men" magic when advertising online.
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7 Innovative Ideas for New Brokerages
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Real Estate Definitions Handbook for Sales, Marketing and Tech Terminology
If you're a real estate professional in today's digital world, it's crucial that you adopt the technological solutions that are available to you, since we're living in an increasingly technological world. By arming yourself with a knowledge of relevant tech terms and tools, and harnessing the power of these solutions to improve your business, you can make processes simpler and more successful — both for you and your clients. A knowledge of tech terminology can also help ensure you stay on-par (or ahead!) of your competitors. Here are some of the most important terms you should know.
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Ultimate Guide to Content Curation
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How to Grow a YouTube Audience for Your Business FAST
Whether you're a marketing expert or simply looking to enjoy some interesting content online, you already know YouTube is the place to find great video content. So it probably won't come as a surprise that YouTube is also an excellent place to share video content of your own, build a devoted audience, and grow your real estate brand in the process! To build your YouTube audience fast, we've got some proven tips to help you do just that. Simple Steps to Build Your YouTube Audience from Scratch
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Real Estate Leaders See Bright Future for Predictive Analytics, Big Data, and Marketing Automation
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zavvie Breaks with the Status Quo at the Big Tech Show
Inman Connect SF is next week, and it's so great to see the spirit and spunk that a startup called zavvie is bringing to our industry's biggest real estate tech conference. The headline of the news release they issued this week touting their appearance at Connect SF: "Real Estate Startup zavvie Breaks with the Status Quo at the Big Tech Show." The subhead is nearly as sassy: "Taps Top Pros for Inman Connect to Educate Agents, 'Debunk' Tech Hyperbole." Turns out zavvie will be at Startup Alley and they are sponsoring one of the coveted "Learning Lab" tracks in Parlor 8 at Connect SF, with a dynamite lineup of speakers who are all General Session-caliber: Jimmy Mackin, Co-Founder, Curaytor; Noelle Bortfeld, CMO, Windermere Real Estate, Victor Lund, Founder and Partner, WAV Group, author Bruce Gardner (Seven Styles: How To Design Your Real Estate Career of Success and Significance), and Director of Agent Development for Your Castle Real Estate—and that's just on Wednesday, Aug. 9, from 2pm to 5pm.
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Imprev Hosts Stellar Learning Labs at Inman Connect SF
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6 Steps on How to Use Quora for Your Business
Some of the most popular internet search queries are questions: "How long does yogurt last after its expiration date?" "What is Narcos?" "How many nickels are in $58,000.33?" While most of these questions can be answered from various links containing particular keywords, few sites offer a forum to answer questions in a credible manner. Ask.com, Yahoo Answers, and even Reddit and Tumblr have tried to tackle this need to answer internet users' questions, but they have failed. Most answers on these sites are either biased, spammy, or outright unrelated. Quora, a question-answer platform, has tackled this niche successfully. Founded in 2009, it recently doubled its user based this past year to over 200 million monthly visitors – that's nearing Twitter's 328 million monthly users. According to Alecia Morgan, Quora's Content Marketing Evangelist, the platform's main goal is to foster high quality. In other words, Quora is all about presenting the right information to the questions its users ask. Along with ranking as high as Wikipedia, Quora has multiple publishing partnerships, like with Forbes and Newsweek, where tons of high quality content is distributed to various audiences. The platform has flourished over the years. Leaders in business, politics, and culture all have contributed to Quora, including Barack Obama, Sheryl Sandberg, Mark Cuban, and Craig Newmark. These leaders, along with other knowledgeable users, have given Quora an edge over all other question-answer sites: credibility. Here's how to use Quora for your business: Getting started
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3 Powerful Tools for Communicating Your Brand
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Local Prospecting with Search Engine Optimization
Real estate customers love using search engines to find information, whether they're scouting neighborhoods, visiting homes virtually or trying to find the right real estate agent. So for real estate brokers and agents, your position in search engine results ultimately plays a major role in the visibility of your brand. Search engine optimization is one of the most effective tools for helping prospects find you. Local SEO is a natural extension of your overall SEO efforts. Today, we're going to take a closer look at actionable local prospecting tips to help your real estate business shine online. How to Attract New Business Through Local SEO
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Top 5 Excuses Brokers Give for Not Using Video
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How to: Determine the Best Newsletter Strategy for You
We've previously said that we don't think that email newsletters are the best way to generate leads but, just like anything else, there is a time and place for everything. While newsletters aren't the best at attracting new people to make a purchase, we do believe that an advanced newsletter strategy has the power to increase brand recognition, loyalty, and a better relationship between a business and their readers. Experts say that in order to achieve maximum readership and engagement, companies should provide both! Read ahead to hear why.
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Putting Storytelling Back Into a News Release
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4 Brokerage Marketing Tools that Help Agents Succeed
For many real estate agents, marketing is one of the toughest aspects of the job. It doesn't only require a considerable amount of time and consideration to be successful, it also requires a significant amount of market research and a good understanding of trends in the industry. One of the biggest struggles that solo agents face is being able to find the time to put together a strong marketing campaign while also tending to their other obligations. For this reason, many turn to brokerages for guidance with piecing together a strong marketing strategy. Here are some of the groundbreaking marketing tricks that solo agents can learn from brokerages:
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Google Local Guides Are Great for Real Estate
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5 Ways to Eliminate 'Headless Agents' on Your Listings
When was the last time you got a friend request on Facebook from someone who hadn't bothered to upload a profile photo and was still using the grayed-out floating head instead? I'm hoping it was a while ago, but maybe you can remember how you felt when a faceless person reached out to you. When I get one of those, I simply delete the request and move on. If someone doesn't care about enough about their friends and colleagues to even upload a picture, I'm not really interested in connecting with them. Do you see how consumers may feel the same way when they encounter a faceless "secret agent" on a portal or third-party website?
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How to Send Email Newsletters People Will Actually Read
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The Top 10 Marketing Blogs to Start Reading Today
Although it has been an internet trend for quite some time, recently businesses have started to utilize blogs to increase their brand recognition and become more engaged in the digital age. Blogs, used by companies both large and small, have several benefits, such as driving traffic to your website, complementing social media goals, and establishing you or your company as a field expert. So it should come as no surprise that 36 percent of Fortune 500 companies currently have an active blog. Additionally, because blogs are easy to find, easy to read, and extremely informative, they are considered to be a reliable resource for consumers. In fact, 81 percent of US online consumers believe that blogs are a trusted source of information, which is oftentimes why they will consult blogs and online communities prior to purchasing a product.
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Low Risk, High Return Growth Strategies for Real Estate Teams
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5 Lead Generating Pages that Will Enhance Your Real Estate Marketing
Your website is the hub of all your online real estate marketing, and one of the most powerful tools you have for generating qualified leads. But success is not automatic. Picking the right pages for your website is crucial because the prospects that land on your website have most likely arrived in search of specific information. By anticipating the needs of your prospects, creating the right pages, and filling them with high quality content, you can turn your website into a powerful, sustainable lead generation machine. Include These Five Pages for Real Estate Website Lead-Generation: 1. About Us Page Buying or selling a house is a major decision, so real estate prospects really like to get an idea of who they will be working with before they make a choice. Your About Us page is your one-stop shop to introduce yourself, your team, and your business. Online audiences value authenticity, so feel free to tell them a little bit about yourself beyond your real estate experience. Why do you love working in real estate, and what are the special things you enjoy about the communities where you do business? Let them know who you are and they're more likely to return the favor. 2. IDX (Internet Data Exchange) If you're not familiar with the acronym, don't worry. IDX stands for Internet Data Exchange, which is a fancy way of saying that your prospects have access to your MLS listings. The most important things for an IDX solution are that it's easy to use, prominently featured, and includes filter options for prospects to narrow down their search. This is an absolute must-have for any real estate website, and a good IDX solution is certain to be one of your best lead generation tools.
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Facebook Ads for Real Estate, Part 3: Audience Targeting
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Where is Everyone in Real Estate Spending their Marketing Dollars?
This month, we published the results of our extensive study, Generating New Business in Real Estate. We polled nearly 400 brokers, agents, marketers, and owners to discover exactly where they invest their marketing dollars, how they generate new business, and their best marketing practices. Read our full whitepaper here. In this post, we'll take a closer look at the marketing budget of a typical real estate business. Where is this group spending their largest portion of marketing dollars and where are they seeing the best results? Looking at the Group Overall We asked the group to rank their marketing spend based on 10 categories, with no. 1 being where they spent the most marketing dollars and no. 10 where they spent the least. The choices offered were: Social Media Marketing Flyers Mailers Maintaining / Updating a Website Purchasing Leads Branding Drip Marketing through a CRM Pay-Per-Click Advertising like Google AdWords Other types of Advertising Other We then paid close attention to which segment was ranked no. 1 in the group, implying that this category received the largest portion of their marketing budget. Here are the results from the overall group.
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What are the Touchpoints of a Brokerage's Front Office?
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Changing Buyer Behavior to Convert More Web Leads: A Q&A with San Diego broker Jesse Zagorsky
A dynamic leader who started his career in 2003, San Diego real estate broker Jesse Zagorsky is a self-proclaimed, unabashed geek when it comes to digital marketing and lead generation. In this brief interview, he shared how he has churned through various lead sources to find the one that works best for him, and how his team works to change web lead behavior starting on the very first call. If you were to go back and look at customers you have met online – when did it first come onto your radar? Were you an early adopter of online marketing? I was an early adopter – I was focusing on online marketing since I got into my real estate career in 2003. That was pretty much the beginning of online marketing. I have worked with every provider in the real estate space. Some were referral models and others were pay for lead programs. At this point, I must have tried every provider of online leads. You were an early adopter, but I imagine you have a lot of competition now! According to NAR's 2016 Profile of Home Buyers and Sellers, 51 percent of last year's home buyers found their future property online and brought it to the attention of a real estate professional. Does this seem possible to you? Absolutely. I actually think 51 percent may be low. Even though we have instant access to properties as agents, so do our clients, and the reality is that buyers are looking at houses often before a REALTOR® has had a chance to look that day. I actually think this is a good thing. The value proposition has changed; our role as an agent is not just to find the house, as it is in executing all of the other elements of the process.
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