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Real Estate Marketing 2020: Special Dates and Themes
2020 is coming, which means it's time to start planning your marketing strategies now. Because there's so much content out there, today's consumers--and future homebuyers--expect a little something extra to inspire and inform them. No matter whether you're focusing on email, social media, or even a real estate blog, here's a list of special and themed days you can use to inspire and inform with your content!
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HER Realtors Launches kvCORE from Inside Real Estate to Fuel Growth in 2020
HER Realtors, ranked by the RISMedia Power Broker Report as one of the top 100 largest brokerages in the country, has partnered with Inside Real Estate to provide kvCORE to their over 1,250 associates. The platform will serve as a comprehensive tech ecosystem, allowing associates and teams to manage their entire business in one location, driving increased efficiencies and higher productivity for HER Realtors' growing footprint of associates throughout Ohio and Northern Kentucky.
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Howard Hanna Adds 'Find It First' Program to New York Market Areas
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Sotheby's International Realty Unveils Marketing Suite for more than 23,000 Sales Associates
Sotheby's International Realty today announced the launch of its newly developed marketing suite, Current by Sotheby's International Realty, a suite of technology tools that was developed in tandem with Sotheby's International Realty affiliated companies and independent sales associates to benefit their businesses and clients. The offering was introduced by Kevin Thompson, chief marketing officer for Sotheby's International Realty Affiliates LLC, during Inman's Luxury Connect 2019 conference.
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Windermere Real Estate Launches Spotify Channel
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Safe Selling: Why Agents Should Avoid Getting Personal in Their Marketing
How can brokers help their agents stay safe? You probably already know all the physical basics, but did you know the way your agents present themselves online can actually deter--or attract--predators? We've already learned how an agent's profile photo and the language they use in their marketing can put off a potential attacker. In today's episode of "Safe Selling," we're deepening that knowledge by exploring what types of marketing information attracts dangerous people, and what repels them. Watch the video above to learn: The difference between personal and professional information Why agents should NEVER include personal information on their website or other marketing channels The personal details that can cause a predator to stalk an agent in person What topics your agents' marketing should focus on instead Tune in next week when we'll learn the ins and outs of social media safety!
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Elevate Your Real Estate Marketing Success with an Elevate Educational Boot Camp
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6 Kinds of Infographics to Use in Real Estate Marketing
The real estate business is competitive. Marketers are competing for attention in the same arenas for similar audience profiles. With the digital sphere clogged with information, it is becoming harder for marketers to get their content noticed. While content marketing efforts make a difference in the amount of engagement real estate agencies receive, the best way to captivate an audience is by using strong visuals, like high quality images, charts, and infographics. But not all marketers have access to graphic designers nor the time or ability to start learning graphic design software to make such visuals. Fortunately, there are online resources now available to real estate marketers that offer stunning infographic templates, all of which are customizable and shareable. Today we will be looking at the six kinds of infographics you can use as a real estate marketer.
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Hyperlocal Content Marketing: Location, Location, Location
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Community Data Marketing: BHHS Fox and Roach Gets Creative
Berkshire Hathaway HomeServices Fox and Roach, REALTORS®, one of the largest brokerages in America (over 5000 agents), is among the firms at the forefront of combining technologies using APIs (Application Programming Interfaces) to get the most out of the technology solutions that power their success. In the first quarter of this year, Fox and Roach implemented LiveBy as a partner for their community information. LiveBy writes and aggregates localized content used by Fox and Roach for a number of business needs. Their content is primary used to build out community pages on their broker websites that power a 360-degree snapshot of what it is like to live in a community. Fox and Roach integrates the API from LiveBy with MLS and other data sources to build very compelling pages. Check out this page for Chestnut Hill, PA.
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New Product Homebeat Creates Clients for Life, from the Makers of Cloud CMA
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How One Brokerage Gets More Listings and Referrals with Online Branding
Robert Slack, LLC uses branded property portal and retargeted ads to attract clients, recruit agents, and win listing presentations. In this interview, Robert Slack, Founder and CEO, and Dan Walters, Partner and COO, share their secrets to online marketing success.
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'Coming Soon' Programs from Compass and Howard Hanna: Find Out How HH Sold 55 Homes in One Month with Find It First
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Better, Faster, Stronger: How to Make Agile Marketing Work for Your Real Estate Company
WAV Group supports brokers, MLSs, and technology firms by developing a culture of agile marketing across their business. Agile is mostly known as a software development approach through which requirements and solutions evolve through short sprint processes and team collaboration. In marketing terms, agile is a process of applying short sprints of highly focused marketing. The idea is to get as much done as quickly as possible and release marketing faster.
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Are you wasting your Lead Generation Dollars? Check out this new end-to-end Lead Conversion system from BoomTown
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Brokers Need to Rebuild Their Marketing Departments
Since the mid-2000s, brokers have decimated their marketing departments to cut expenses and transition from print to digital. With the commission splits increasing the amount of money received by agents, the brokerage marketing budget now focuses on supporting the agent. Profoundly, few broker marketing departments are developed to serve the larger marketing spend of agents and teams.
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Digital Marketing Tools and Tips to Grow Your Real Estate Business
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How to Use Google My Business to Boost Local Awareness
What is Google My Business? Do you own a business? Are you looking to expand the customer awareness of your business or its online reputation? Do you want your business to be seen on Google? If you said yes to any of these questions, then Google My Business might be just the thing your business needs!
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How to Market to the Newest Set of Home Buyers: Generation Z
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Tapping the Zillow Gap: Competing on Consumer Experience
Ah, Zillow. The real estate portal we all know and love? It's no secret that many homebuyers leverage the "Z word" to begin their initial stages of the homebuying process. Due to the popularity of Zillow with homebuyers, many brokerages and agents alike feel they must be committing a dedicated monthly budget to the platform out of a perceived fear of missing out on a potentially limitless stream of leads. Many real estate professionals also feel there is an unspoken expectation they need to be present on the search portal to truly compete with those who are also on Zillow.
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I Rented a U-Haul: Word of Mouth
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How to Become a Content Marketing Master
There's no doubt that content ranks among the most powerful marketing tools for real estate pros, but content marketing can also be a big, intimidating concept if you're unfamiliar with the process. The good news is that even if you're just getting started with content marketing, your real estate experience provides you with the knowledge, background, and authority to create content that your audience will love.
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Building Your Brand Voice and Referral Business with Instagram
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Is Your Marketing Email Driving Away Business?
There are many very successful real estate professionals who are masters at real estate email marketing. They generate leads on their websites and use email to develop a relationship that leads to the closing table. They also follow up with past clients with email to build repeat and referral business. If you use email for prospect and client marketing, how is it working for you? Do you have any hard data to show whether it's working or not? Could your real estate marketing email be driving away business instead of bringing it in? Here are some tips to help you make real estate marketing email work for you instead of against you.
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Apple Camera Reads QR Codes: Changes Everything for Marketing
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Preach to the Converted
The real estate industry has been led astray by advertising portals. Today, there seems to be a shift happening in syndication strategy, MLS strategy, advertising strategy, and CRM strategy that puts brokers and agents back on course--and it's about time. Let me share this perspective with you. To follow this perspective, you need to consider these three statements: Just about every home ever traded in America has been with the help of a Realtor or two. The National Association of REALTORS® reports a market share of over 90 percent. Over 80 percent of all transactions are with a repeat or referral customer of a Realtor. The no. 1 reason why a customer does not use the same Realtor is their Realtor did not stay in touch. (I think that the no. 2 reason is that their Realtor retired.) Strategically, the very first dollar invested in supporting your business should be spent fixing the leak of repeat and referral customers lost due to a failure to stay in touch. Somehow, that focus on customers is not happening in our industry today, hence the claim that the real estate industry has been led astray. I blame the advertising portals for this. They have done an excellent job of selling agents on how to drive online leads so convincingly that agents forgot to spend money on maintaining the business relationships with their current customers. I am not suggesting that investing in online lead generation is bad, but you are a fool if you invest more in that than you do on supporting 80 percent of your existing business. Take care of the relationships with current customers first, invest in new customers second. I remember my first conversation with Jed Carlson of Adwerx. His company started out helping music bands connect with their fans—websites, newsletters, social media, pimp your Myspace page, whatever. He knew then, as he knows today, that the social capital, er, "relationship" between a band and their fans is everything. If a fan downloads your song, likes your Facebook page, goes to your concert, or sees your video, you want to make them a fan for life. His company specializes in advertising to your customer base. When Jed told me that he was bringing this sauce to real estate to help agents and brokers stay connected to their clients, I knew that he would be successful immediately. The real estate industry has been out there spending their entire wallet on trying to find new customers or taking customers away from someone else, and doing little to shore up the relationship with their existing customers. The Shift A shift is visible in our industry as brokerages and agents come out of the proverbial fog. Adwerx is growing remarkably because they help brokers and agents stay in touch with their fans (Facebook custom audience advertising). This consumer-agent connection is what companies selling Facebook Boost Ads are missing. CRMs such as Commissions Inc, Inside Real Estate, Contactually, Boomtown, and IXACT Contact are experiencing widespread adoption because they organize the customer record for agents to prevent them from losing addresses, phone numbers, and email addresses. Syndication is viewed through the lens of the Fair Display Guidelines, whereby an online listing is treated as a yard sign. Only the listing broker and agent are displayed. MLSs are being recognized for their value in this regard, leading the way with data licensing agreements that follow better principles. The Broker Public Portal with Homesnap is a perfect example of this improvement, although there are several others. The takeaway is simple: preach first to the converted. Make sure that you are staying connected to your existing customers first. Worry about new customers after you have done that job to your satisfaction. To view the original article, visit the WAV Group blog.
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Century 21 Launches ListTrac for Analytics on Portal Marketing
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Trends in Online Marketing and Lead Generation
Online marketing and lead generation is a constantly evolving science. In the early days of the internet, simply putting a property online with text was a big chore that required agents (or their development partners) to have HTML programming skills. The next big evolution happened around 1999 when the industry launched the first Internet Display program called IDX. This allowed agents and brokers to publish all of the listings from the multiple listing service on their websites and enable consumers to search. This was quickly followed by the emergence of national property advertising portals like Realtor.com, MSN, Yahoo! and others. IDX and listing portals delivered a great savings to the real estate industry, which was focused on newspaper and magazine advertising at the time. It was not uncommon for listing agents or brokerages to spend between as little as $300 or well over $1,500 in the marketing of a property. Online home search grew in popularity among homebuyers as access to internet connected computers grew. The next huge growth in this category came along with the consumer adoption of internet connected mobile phones and tablets. Today, more than 50 percent of all property searches happens on a mobile device. Nearly concurrent with the adoption of mobile, popular social media sites have became conduits for accessing real estate information including Facebook, LinkedIn, Twitter, and now Instagram and Snapchat. The options consumers have today for looking at property is almost absurd. There are millions of agent websites, hundreds of thousands of brokerage websites, and hundreds of property portals. The abundance of these options has created some interesting consolidation. It is estimated that the top 10 real estate portals in America are visited more than 500 million times a month. Given that there are only about 5.5 million transactions a year in America, it makes you wonder what all of those people are doing. Agents and brokerages are recognizing that digital marketing and advertising is changing from "spray and pray" to highly focused and localized marketing. To accomplish this, solutions have emerged that support real estate marketers with geotargeting to a particular house, neighborhood, polygon, or Zip Code. Within those geographies, real estate marketers can tune their marketing for attributes like age, renter vs. homeowner, or any number of filters that narrow the audience. Another major development is the connection between customer management solutions and online marketing. There is an appreciation that one goal of online marketing is to help build a database of potential customers. This famous sales strategy of collecting contacts and staying in touch was famously dramatized in The Wolf of Wall Street where Leonardo DiCaprio encourages his sales team to stay in touch with the customer until they buy or die. Some research has emerged that provides some good guidelines for real estate agents who hope to develop a digital marketing farm. A good target is to focus your efforts on a group of 2,000 to 2,500 households. With a steady focus of targeted digital marketing, agents should be able to develop a sales funnel that will yield about two trades a month. The important ingredient to developing this volume of units from this number of transactions is the frequency and quality of your marketing and lead conversion efforts. Always remember that digital marketing only works if you respond inside of five minutes to an inquiry—or ideally inside of one minute. Consumers expect you to be ready to serve them right away. Want to learn more about online marketing and lead generation? Download our latest Success Guide today!    
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Marketing Tip: Pay More Attention to Gen Xers
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Upping Your Game with Real Estate Investor Content
What is so different about real estate investor website content? It's not as much about different topics as it is about a higher level of content treatment. Don't get offended, but some real estate investors are spending more hours in educating themselves each year than your Continuing Education requirements. They're using their money for courses and taking on risk, and the successful investors are constantly bulking up their knowledge base to reduce risk and increase profits. Do you really want to work with real estate investors? Perhaps you're busy enough that you don't have to. However, if you would like to build a client base of buyers and sellers who need very little hand-holding and bring you repeat business, then investors are desirable. Here are real estate website content hints to help you build an investor client niche.
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Is It Time to Modernize YOUR Brand?
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How to Stay on Top of Marketing Trends
Marketing trends are like other current customs in business. Some will stay and some will go. But firms that jump on them at the right time stand to increase their profile and revenues. Plus, you don't have to be an industry insider to get in on the action. Read on to learn how to spot and stay on top of the latest marketing trends.
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Real Estate News Curation for Your Website
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BHHS Fox and Roach Launches ACE to 5100 Agents
BHHS Fox and Roach REALTORS is among the largest real estate brokerages in America, wholly owned by HomeServices of America, a Berkshire Hathaway Company. Fox and Roach is among the crown jewels of HomeServices in terms of size and volume along with Edina Realty, Long and Foster, Ebby Halliday and others. They have long maintained a commitment to delivering world class technology solutions to their agents and the customers they serve. Over the past two years, they have been focused on creating the most modern and best integrated platform for agents, rivaling any enterprise solution found in America today.
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New Year, New Plan: Real Estate Marketing Ideas for 2019
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Old School Is... New School?
When a real estate brokerage, team or agent is asked about what they are doing regarding their own individual marketing efforts, the answers might surprise you. The majority of agents in the United States have an almost even distribution of their marketing dollars between print and digital marketing. To shed some light on how agents spend their precious marketing dollars, it is important to identify exactly what constitutes print vs digital.
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NRT Launches 'Listing Concierge' for Coldwell Banker Brand
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5 Holiday Content Ideas to Spice Up Your Marketing
No matter the season—themed, locally focused content is one of your most important online marketing tools as a real estate professional. The holidays are an especially fruitful time for creating content, often featuring a wealth of local events to highlight in the communities where you do business, as well as plenty of opportunities to touch on topics that are important to buyers, sellers, and local homeowners. Let's take a closer look at five real estate content ideas to spice up your marketing and bring traffic to your blog for the holiday season.
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Last-minute Ad Blitz for Open House Nets 200+ Leads
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4 Types of Content Real Estate Pros Need to Use
What does your real estate content say about your business and brand? While you don't have to be a writing expert to create an excellent blog post, it's important to make sure that your content represents the best elements of your brand. That requires creating content that demonstrates your expertise, speaks to the needs of your audience, and takes advantage of trends geared specifically toward real estate clients. Creating different types of content allows you to connect with different segments of your audience, and keeps people coming back to see what you'll create next. Today, we're going to take a closer look at four types of content that are essential for marketing your real estate business.
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9 of the Best Marketing Apps for Your Business
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The 7 Deadly Sins of Social Media Marketing
Social media marketing snafus are all too common in an era when entrepreneurs go to great lengths to get their businesses seen online. But those who can recognize the pitfalls of these digital platforms before they hit "Post" are better poised to grow their business while maintaining its good name. Keep reading to identify some of the most common social media marketing mistakes — and how to avoid them.
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Update on Rocket Homes: Agent Referral Network Adds Consumer Home Search
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How to Create Content That Makes You Stand Out
The secret's out – content marketing works. So well in fact, that virtually everyone seems to have hopped on the content marketing train in some way, shape or form, meaning the amount of content floating around the online universe is exploding at rates that are tough to keep up with. For instance, within the minute that you spent clicking on the link to this article and reading the first sentence alone, 350,000 tweets were sent. By the end of today, 95 million new pictures and videos will be posted on Instagram. By the end of this month, 79.7 million new WordPress blog posts will be published. Have I scared you away from ever practicing content marketing? No? Good.
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Leads vs. Brand: 3 Ways to Align Agent and Broker Marketing Goals
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Bradley Real Estate Going after Listings with Effective eProspecting Campaign
Jason Lytz, Vice President at Bradley Real Estate, operates in Northern California, a market experiencing extremely tight inventory. He spent time with us to explain a new process their company is putting in place to engage potential home sellers. Jason explains Bradley's company-wide campaign to help their agents build relationships with potential sellers by arming them with detailed neighborhood data and teaching them ways to encourage homeowners to contact their agents if they are considering selling. Read the interview here:
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6 Tips to Reach More Online Home Buyers
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'Float like a Butterfly, Sting like a Bee': The Power of a Good Brand
I've been thinking a lot about brands lately. Why do some brands do better than others? Some flounder, some transcend—and it's not always a reflection of effort or innovation or value. Brand success can seem random. But that's the genius of a good brand; it should be so effortless that it makes you think, 'obviously!' The quality of a brand is determined by many factors—logos, voice and tone, vision etc.—but what interests me the most are the oaths, the mantras, the mission statements that yell the brand from the rooftops.
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Edina Realty Launches Automated Virtual Assistant 'Emma Marketing'
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What Are the Benefits of Google My Business?
Whether you're an online marketing expert or simply someone looking to grow your business, Google has always offered a ton of popular marketing tools for real estate professionals. Google Maps helps customers locate and learn about your business, Google+ provides a social network tightly integrated with other Google tools, and of course Google search results are one of the most important factors in helping prospects find you. But how do you manage all of those tools at once? It's easier than you might think with the help of Google My Business.
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5 Tips to Market Your Brokerage to Home Sellers
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CoreLogic Introduces Elm Street Technology's Elevate Product to Brokers
CoreLogic's strategic partnership team has been very busy lately. Last month, they introduced a relationship with Homes.com for MLS consumer websites and with Prospects Software for agent CRM. In an announcement today, they have added Elm Street Technology's Elevate brokerage solution to the mix of offerings. Under the agreement, the CoreLogic sales team will be collaborating with the Elm Street team to introduce the Elevate brokerage offering. Elevate is a new entry into a very competitive space that faces competitors like Booj, Boston Logic, Moxi Works, Reliance Networks, Delta Media, Sequel Collective, Real Estate Webmasters, Constellation Web Solutions, IDC Global, Gabriels, Lone Wolf, Real Estate Digital, and some others that do not immediately come to mind. CoreLogic also offers AgentAchieve, a popular brokerage platform that is used by many large firms. Elm Street Technology is led by President Prem Luthra. Industry veterans will know Prem from his executive level work at Xome, Real Estate Digital, LPS, Cerulean Media, Cyberhomes, Move, and Homestore. Elm Street brand holdings include Listingbook, RLS 2000, Consolidated Knowledge, Agent Jet and Elevate. The Elevate Business Operating System & Services (BOSS) platform is described as an end-to-end productivity solution that includes premium broker, office and agent websites, lead generation, lead management, advanced CRM, CMA, mobile web, social media, agent recruiting, and client retention tools. As part of the relationship, Elm Street Technology will be integrating into CoreLogic's Trestle data platform for MLS property data, and the solution will be made available to brokers and agents on the Clareity Dashboard. It will be very interesting to see if Elm Street launches webpages tied to the public records data available from Realist. WAV Group has watched in near disbelief that brokers have not placed a focus on off-market properties, given the success of Zillow, Realtor.com, Trulia, Homes.com, Redfin, and many others. Consumers have just as much interest in information about off-market properties as they do active listings. The first broker technology firm to deliver on this strategy could deliver a huge boost in search engine traffic and consumer engagement over their competitors. Although it is a separate broker website plug-in application, Buyside has demonstrated enormous success in leveraging off-market data to drive seller leads in a market that is starved for listings. Congrats to CoreLogic and Elm Street Technology! Press release: Corelogic to Offer Elevate Marketing Platform to Brokers IRVINE, Calif., June 13, 2018—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, today announced a new agreement with Elm Street Technology, LLC to offer the Elevate Broker Operating System and Services (BOSS) platform to real estate brokers. Elevate is an end-to-end solution that includes premium websites, lead generation and management services, CRM, mobile web solutions, social media management, blogging and client retention tools. Under the agreement, CoreLogic will serve as an authorized reseller, offering Elevate through the Clareity® DASH!™ platform to current broker clients. "CoreLogic is a natural fit for us," said Prem Luthra, president and CEO of Elm Street Technology. "CoreLogic has a strong presence in the broker space and a depth of unique property information that makes brokers and agents more insightful. Together, we share a vision for a unified end-to-end broker and agent marketing solution that dramatically simplifies the technology and services real estate professionals utilize to operate their businesses." "We look forward to working with Elm Street Technology," said Chris Bennett, executive leader of Real Estate Solutions for CoreLogic. "Both our companies are laser-focused on innovating solutions that minimize complexity for brokers and their agents. With our Clareity dashboard and Trestle™ listing distribution solutions, we're already unifying and streamlining a host of common broker tasks. With Elevate, we broaden our offering to brokers even further. This new relationship reflects our commitment to offering innovative solutions that improve efficiency while increasing user adoption." About Elm Street Technology, LLC Elm Street Technology offers a portfolio of real estate technology and marketing services that provides one vendor, one point of contact, one solution fully fused into one platform to deliver a single source for new leads, client relationship management, and client retention tools for agents, teams and brokerages. Elevate from Elm Street Technology is the single solution that real estate professionals need to handle the marketing while brokers and agents handle the business, including high end IDX websites, lead generation tools, powerful CRM and incubation tools, mobile app, social media management and blogging, and client retention tools. For more information, call 1-866-353-3456. About CoreLogic CoreLogic (NYSE: CLGX) is a leading global property information, analytics and data-enabled solutions provider. The company's combined data from public, contributory and proprietary sources includes over 4.5 billion records spanning more than 50 years, providing detailed coverage of property, mortgages and other encumbrances, consumer credit, tenancy, location, hazard risk and related performance information. The markets CoreLogic serves include real estate and mortgage finance, insurance, capital markets, and the public sector. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and managed services. Clients rely on CoreLogic to help identify and manage growth opportunities, improve performance and mitigate risk. Headquartered in Irvine, Calif., CoreLogic operates in North America, Western Europe and Asia Pacific. For more information, please visit www.corelogic.com.
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In the Game of Online Advertising, Real Estate Teams Have the Upper Hand
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Give Your Agents the Gift of Easier Marketing
Agents are looking for support from their brokerage to help them grow their business. Brokerages have to weigh where their support is most needed and best utilized. The competition to recruit agents is heating up, which puts pressure on your brokerage to deliver on agents' needs. You strive to offer your agents best-in-class tools and services, but want to ensure your investments will be impactful. We recommend giving your agents the gift of easy marketing.
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Social Marketing Tips Clients 'Like'
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Humanize Your Digital Marketing
So, the person sitting across the table from you hasn't noticed your presence for a while now—because they've got their face buried in their phone. Nice. It's just one of the realities of living in the 21st century — there's a ton of competition for attention. Fact is, Americans spend an average of nearly 11 hours a day consuming media, according to Nielsen Company. That's a lot of time in front of a smartphone, tablet, computer or television (and often, more than one at a time). And that means plenty of competition for your brand and your message.
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5 Tips to Diversify Your Content Creation
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Marketing Tip: Brand Your Company with Videos About the Sales Process
You have a lot of knowledge about the real estate industry. But your clients don't. Your clients want an overview of the real estate process — and for that, you have videos. Videos can explain the process of a home sale or a home purchase, giving your clients easy insights into everything they need to know.
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How to Use Local Business Review Videos to Promote Your Real Estate Business
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How to Maintain Your Real Estate Brand Across Multiple Platforms
Building a memorable, trustworthy brand for your real estate business is as important as ever, and online marketing provides the opportunity to demonstrate the value of your brand to a large, diverse audience. One online marketing challenges is that you need to maintain brand consistency across multiple platforms so that potential clients get the same experience no matter where they encounter your brand. Let's take a closer look at these five tips to maintain brand consistency across all of your real estate marketing platforms.
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What Is the Difference Between CRM and Marketing Automation?
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10 Reasons Why the MLS Is the Ultimate Real Estate Marketing Network
We all know that successful agents are always looking for new ways to grow their business. Some spends hundreds or even thousands of dollars a month with online portals. Some pay $29.99 a month to a BUNCH of technologies hoping they will provide them with a magic bullet of brilliance. While there are billions of dollars spent online every year, most agents are disappointed by the results of these disjointed investments. The same agents that are happy to spend thousands on many ill-fated and poorly executed outside marketing services ALSO belong to their local MLS. They are spending well UNDER $100 a month in most cases for their MLS and receiving a variety of services that, if bought individually would cost hundreds, if not thousands, of dollars. So let's look at why I believe MLSs are the BEST marketing network that exists in our industry today:
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4 Videos Every Real Estate Marketing Toolbox Needs
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How to Market Real Estate to Generation Z Buyers
With more mobile phone connections existing than people on the planet, real estate news points to changing teams – particularly when it comes to marketing to Generation Z buyers. As smartphones continue their climb to the top as the go-to marketing channel, how will you reach Gen Z buyers?
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3 Ways to Personalize Your Video Marketing Content
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4 Ways You Can Distribute Video Content for Maximum Impact
Once you've created your video content, you still need to distribute it. And that can be the challenge. With so much content floating around today, you need to be able to reach out to your customers on a personal level for maximum impact. Here are four ways that you can distribute your video content effectively.
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Inside Real Estate Acquires Circlepix
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Top Five Real Estate Marketing Trends for 2018
I think we can all agree the start of the year always feels like crunch time. Our lists of goals are long and spirits are high, but everyone is wondering what the next big thing will be. Here's a cheat sheet for the top five marketing trends to keep your eyes on in 2018:
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The Evolution of Real Estate Marketing
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Google Tag Manager: A Broker's Best Friend
Real estate brokers need to leverage reporting to know what is working in their digital marketing assets. The good news is that Google Analytics can provide answers to the performance of your website pages and campaigns if you train it. The tool to deliver these reports is called Google Tag Manager, and if you are not using this utility in your brokerage today, you need to start.
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What Is a Brand?
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Marrying Content Marketing with Real Estate
Content will always be the future of marketing. It is the fuel that will propel your business objectives forward – whether you need to boost search rankings, nurture prospects, generate new leads or enhance your brand – all avenues lead back to having high-quality content as a real estate professional. Now that's all well and good, you might be saying to yourself, but good content marketing doesn't just fall from the sky. Everyone from small businesses to the enterprise level is all-in on content marketing because it's a sustainable way to invigorate your business.
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Awareness Is Not About Lead Generation
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How to Brand Your Real Estate Company Using Video
Video is one of the most engaging and expressive forms of media available — and it can be used to great impact when trying to establish a brand. Everything in a video can be tailored to your organization's unique voice, creating a strong relationship with your customer base. Creating Your Content Types Agent Profiles. Agent profiles connect customers directly to agents on a personal level. This builds trust, which is especially important in the real estate market. Customers want to work with agents that they feel they know. Company Profiles. Company profiles tell customers more about what the company values and its mission statement. This is an excellent opportunity to establish your core message and branding.
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Content Is the Key: Content Distribution and You
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How to Identify, Optimize, and Upcycle Your Best Content
At first glance, real estate seems full of catch-22s. One of these catch-22s is the fact that many real estate pros find themselves too busy working leads to generate leads but need incoming leads to keep business going. That's why time management is such a popular topic in real estate. Managing your time isn't just about time blocking and routines. It's about finding opportunities to accomplish multiple goals with the same time and resources. One way you can do this is by repurposing your old content in new ways.
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It's the Biggest Marketing and PR Mistake
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Stop Getting Distracted with Your Marketing
Last month, I was invited to speak at the 2017 Inman Connect Conference in San Francisco. My talk, Putting Data to Work for your Marketing, devolved into a frank discussion about staying focused on any marketing effort. If you read blogs like these or attend conferences like Inman's looking for ways to improve outcomes, things can get complicated in a hurry. Let's take the simple sales funnel. This is a graphic often used to illustrate the path of a typical consumer. It's important to understand, but full of jargon and typical marketing speak that can be distracting. So to start out the conversation last week, I made a new one:
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Get Ready to Celebrate Hispanic Heritage Month
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Real Estate Advertising Ideas to Steal from Madison Avenue
Big budget ad campaign ideas for real estate pros The five-season AMC series Mad Men provided viewers with a fascinating look at the world of big-brand advertising and we thought those ideas could help with real estate advertising. And while it certainly amped up the dramatized fiction, there was a lot of truth in what the show depicted. Namely, that advertising is often correctly characterized as a haven for strategic, creatively-minded executives. They spend as much time generating ideas on how to beat their competitors as they do building brands for their customers. There's big money in imagination, and the natives of Madison Avenue are always ready to prove it. Since most real estate professionals can't afford to leverage the same minds that are trusted with $3 million Super Bowl spots, Adwerx took a look at some of the most effective ad campaigns of the last year to examine how our customers may be able to capture a little of that "Mad Men" magic when advertising online.
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7 Innovative Ideas for New Brokerages
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Real Estate Definitions Handbook for Sales, Marketing and Tech Terminology
If you're a real estate professional in today's digital world, it's crucial that you adopt the technological solutions that are available to you, since we're living in an increasingly technological world. By arming yourself with a knowledge of relevant tech terms and tools, and harnessing the power of these solutions to improve your business, you can make processes simpler and more successful — both for you and your clients. A knowledge of tech terminology can also help ensure you stay on-par (or ahead!) of your competitors. Here are some of the most important terms you should know.
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Ultimate Guide to Content Curation
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How to Grow a YouTube Audience for Your Business FAST
Whether you're a marketing expert or simply looking to enjoy some interesting content online, you already know YouTube is the place to find great video content. So it probably won't come as a surprise that YouTube is also an excellent place to share video content of your own, build a devoted audience, and grow your real estate brand in the process! To build your YouTube audience fast, we've got some proven tips to help you do just that. Simple Steps to Build Your YouTube Audience from Scratch
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Real Estate Leaders See Bright Future for Predictive Analytics, Big Data, and Marketing Automation
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zavvie Breaks with the Status Quo at the Big Tech Show
Inman Connect SF is next week, and it's so great to see the spirit and spunk that a startup called zavvie is bringing to our industry's biggest real estate tech conference. The headline of the news release they issued this week touting their appearance at Connect SF: "Real Estate Startup zavvie Breaks with the Status Quo at the Big Tech Show." The subhead is nearly as sassy: "Taps Top Pros for Inman Connect to Educate Agents, 'Debunk' Tech Hyperbole." Turns out zavvie will be at Startup Alley and they are sponsoring one of the coveted "Learning Lab" tracks in Parlor 8 at Connect SF, with a dynamite lineup of speakers who are all General Session-caliber: Jimmy Mackin, Co-Founder, Curaytor; Noelle Bortfeld, CMO, Windermere Real Estate, Victor Lund, Founder and Partner, WAV Group, author Bruce Gardner (Seven Styles: How To Design Your Real Estate Career of Success and Significance), and Director of Agent Development for Your Castle Real Estate—and that's just on Wednesday, Aug. 9, from 2pm to 5pm.
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Imprev Hosts Stellar Learning Labs at Inman Connect SF
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6 Steps on How to Use Quora for Your Business
Some of the most popular internet search queries are questions: "How long does yogurt last after its expiration date?" "What is Narcos?" "How many nickels are in $58,000.33?" While most of these questions can be answered from various links containing particular keywords, few sites offer a forum to answer questions in a credible manner. Ask.com, Yahoo Answers, and even Reddit and Tumblr have tried to tackle this need to answer internet users' questions, but they have failed. Most answers on these sites are either biased, spammy, or outright unrelated. Quora, a question-answer platform, has tackled this niche successfully. Founded in 2009, it recently doubled its user based this past year to over 200 million monthly visitors – that's nearing Twitter's 328 million monthly users. According to Alecia Morgan, Quora's Content Marketing Evangelist, the platform's main goal is to foster high quality. In other words, Quora is all about presenting the right information to the questions its users ask. Along with ranking as high as Wikipedia, Quora has multiple publishing partnerships, like with Forbes and Newsweek, where tons of high quality content is distributed to various audiences. The platform has flourished over the years. Leaders in business, politics, and culture all have contributed to Quora, including Barack Obama, Sheryl Sandberg, Mark Cuban, and Craig Newmark. These leaders, along with other knowledgeable users, have given Quora an edge over all other question-answer sites: credibility. Here's how to use Quora for your business: Getting started
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3 Powerful Tools for Communicating Your Brand
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Local Prospecting with Search Engine Optimization
Real estate customers love using search engines to find information, whether they're scouting neighborhoods, visiting homes virtually or trying to find the right real estate agent. So for real estate brokers and agents, your position in search engine results ultimately plays a major role in the visibility of your brand. Search engine optimization is one of the most effective tools for helping prospects find you. Local SEO is a natural extension of your overall SEO efforts. Today, we're going to take a closer look at actionable local prospecting tips to help your real estate business shine online. How to Attract New Business Through Local SEO
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Top 5 Excuses Brokers Give for Not Using Video
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How to: Determine the Best Newsletter Strategy for You
We've previously said that we don't think that email newsletters are the best way to generate leads but, just like anything else, there is a time and place for everything. While newsletters aren't the best at attracting new people to make a purchase, we do believe that an advanced newsletter strategy has the power to increase brand recognition, loyalty, and a better relationship between a business and their readers. Experts say that in order to achieve maximum readership and engagement, companies should provide both! Read ahead to hear why.
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Putting Storytelling Back Into a News Release
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4 Brokerage Marketing Tools that Help Agents Succeed
For many real estate agents, marketing is one of the toughest aspects of the job. It doesn't only require a considerable amount of time and consideration to be successful, it also requires a significant amount of market research and a good understanding of trends in the industry. One of the biggest struggles that solo agents face is being able to find the time to put together a strong marketing campaign while also tending to their other obligations. For this reason, many turn to brokerages for guidance with piecing together a strong marketing strategy. Here are some of the groundbreaking marketing tricks that solo agents can learn from brokerages:
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Google Local Guides Are Great for Real Estate
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5 Ways to Eliminate 'Headless Agents' on Your Listings
When was the last time you got a friend request on Facebook from someone who hadn't bothered to upload a profile photo and was still using the grayed-out floating head instead? I'm hoping it was a while ago, but maybe you can remember how you felt when a faceless person reached out to you. When I get one of those, I simply delete the request and move on. If someone doesn't care about enough about their friends and colleagues to even upload a picture, I'm not really interested in connecting with them. Do you see how consumers may feel the same way when they encounter a faceless "secret agent" on a portal or third-party website?
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How to Send Email Newsletters People Will Actually Read
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The Top 10 Marketing Blogs to Start Reading Today
Although it has been an internet trend for quite some time, recently businesses have started to utilize blogs to increase their brand recognition and become more engaged in the digital age. Blogs, used by companies both large and small, have several benefits, such as driving traffic to your website, complementing social media goals, and establishing you or your company as a field expert. So it should come as no surprise that 36 percent of Fortune 500 companies currently have an active blog. Additionally, because blogs are easy to find, easy to read, and extremely informative, they are considered to be a reliable resource for consumers. In fact, 81 percent of US online consumers believe that blogs are a trusted source of information, which is oftentimes why they will consult blogs and online communities prior to purchasing a product.
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Low Risk, High Return Growth Strategies for Real Estate Teams
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5 Lead Generating Pages that Will Enhance Your Real Estate Marketing
Your website is the hub of all your online real estate marketing, and one of the most powerful tools you have for generating qualified leads. But success is not automatic. Picking the right pages for your website is crucial because the prospects that land on your website have most likely arrived in search of specific information. By anticipating the needs of your prospects, creating the right pages, and filling them with high quality content, you can turn your website into a powerful, sustainable lead generation machine. Include These Five Pages for Real Estate Website Lead-Generation: 1. About Us Page Buying or selling a house is a major decision, so real estate prospects really like to get an idea of who they will be working with before they make a choice. Your About Us page is your one-stop shop to introduce yourself, your team, and your business. Online audiences value authenticity, so feel free to tell them a little bit about yourself beyond your real estate experience. Why do you love working in real estate, and what are the special things you enjoy about the communities where you do business? Let them know who you are and they're more likely to return the favor. 2. IDX (Internet Data Exchange) If you're not familiar with the acronym, don't worry. IDX stands for Internet Data Exchange, which is a fancy way of saying that your prospects have access to your MLS listings. The most important things for an IDX solution are that it's easy to use, prominently featured, and includes filter options for prospects to narrow down their search. This is an absolute must-have for any real estate website, and a good IDX solution is certain to be one of your best lead generation tools.
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