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How to Use Google My Business to Boost Local Awareness
What is Google My Business? Do you own a business? Are you looking to expand the customer awareness of your business or its online reputation? Do you want your business to be seen on Google? If you said yes to any of these questions, then Google My Business might be just the thing your business needs!
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How to Market to the Newest Set of Home Buyers: Generation Z
Move over Millennials, because a new generation is about to enter the housing market for the first time. Generation Z--comprised of people born from 1995 to 2010--is coming of age, with "older" members of the generation entering their early and mid-twenties. While they share some similarities with Millennials, Generation Z is the first generation to truly grow up in the digital age. Now they're graduating from school, starting families, finding careers, and of course beginning the search for homes of their own. That means it's time to start thinking about how to market to a new generation of homebuyers, and we're here to help with a guide to real estate marketing for Generation Z.
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Tapping the Zillow Gap: Competing on Consumer Experience
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I Rented a U-Haul: Word of Mouth
We are excited to have a new staff member joining the WAV Group team. Jules Penham will be a new project manager for us. I tried my best to observe her process of relocating and not obstruct. As she and her family are relocating from Salt Lake City to San Luis Obispo, I've been reminded of the power of brands and word of mouth. Sometimes we get so wrapped up in what the internet does that we forget what the internet doesn't do.
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WATCH: Win Over Sellers and Close More Listings with This Tech Tool
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How to Become a Content Marketing Master
There's no doubt that content ranks among the most powerful marketing tools for real estate pros, but content marketing can also be a big, intimidating concept if you're unfamiliar with the process. The good news is that even if you're just getting started with content marketing, your real estate experience provides you with the knowledge, background, and authority to create content that your audience will love.
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Building Your Brand Voice and Referral Business with Instagram
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Is Your Marketing Email Driving Away Business?
There are many very successful real estate professionals who are masters at real estate email marketing. They generate leads on their websites and use email to develop a relationship that leads to the closing table. They also follow up with past clients with email to build repeat and referral business. If you use email for prospect and client marketing, how is it working for you? Do you have any hard data to show whether it's working or not? Could your real estate marketing email be driving away business instead of bringing it in? Here are some tips to help you make real estate marketing email work for you instead of against you.
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Apple Camera Reads QR Codes: Changes Everything for Marketing
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Preach to the Converted
The real estate industry has been led astray by advertising portals. Today, there seems to be a shift happening in syndication strategy, MLS strategy, advertising strategy, and CRM strategy that puts brokers and agents back on course--and it's about time. Let me share this perspective with you. To follow this perspective, you need to consider these three statements: Just about every home ever traded in America has been with the help of a Realtor or two. The National Association of REALTORS® reports a market share of over 90 percent. Over 80 percent of all transactions are with a repeat or referral customer of a Realtor. The no. 1 reason why a customer does not use the same Realtor is their Realtor did not stay in touch. (I think that the no. 2 reason is that their Realtor retired.) Strategically, the very first dollar invested in supporting your business should be spent fixing the leak of repeat and referral customers lost due to a failure to stay in touch. Somehow, that focus on customers is not happening in our industry today, hence the claim that the real estate industry has been led astray. I blame the advertising portals for this. They have done an excellent job of selling agents on how to drive online leads so convincingly that agents forgot to spend money on maintaining the business relationships with their current customers. I am not suggesting that investing in online lead generation is bad, but you are a fool if you invest more in that than you do on supporting 80 percent of your existing business. Take care of the relationships with current customers first, invest in new customers second. I remember my first conversation with Jed Carlson of Adwerx. His company started out helping music bands connect with their fans—websites, newsletters, social media, pimp your Myspace page, whatever. He knew then, as he knows today, that the social capital, er, "relationship" between a band and their fans is everything. If a fan downloads your song, likes your Facebook page, goes to your concert, or sees your video, you want to make them a fan for life. His company specializes in advertising to your customer base. When Jed told me that he was bringing this sauce to real estate to help agents and brokers stay connected to their clients, I knew that he would be successful immediately. The real estate industry has been out there spending their entire wallet on trying to find new customers or taking customers away from someone else, and doing little to shore up the relationship with their existing customers. The Shift A shift is visible in our industry as brokerages and agents come out of the proverbial fog. Adwerx is growing remarkably because they help brokers and agents stay in touch with their fans (Facebook custom audience advertising). This consumer-agent connection is what companies selling Facebook Boost Ads are missing. CRMs such as Commissions Inc, Inside Real Estate, Contactually, Boomtown, and IXACT Contact are experiencing widespread adoption because they organize the customer record for agents to prevent them from losing addresses, phone numbers, and email addresses. Syndication is viewed through the lens of the Fair Display Guidelines, whereby an online listing is treated as a yard sign. Only the listing broker and agent are displayed. MLSs are being recognized for their value in this regard, leading the way with data licensing agreements that follow better principles. The Broker Public Portal with Homesnap is a perfect example of this improvement, although there are several others. The takeaway is simple: preach first to the converted. Make sure that you are staying connected to your existing customers first. Worry about new customers after you have done that job to your satisfaction. To view the original article, visit the WAV Group blog.
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Century 21 Launches ListTrac for Analytics on Portal Marketing
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Trends in Online Marketing and Lead Generation
Online marketing and lead generation is a constantly evolving science. In the early days of the internet, simply putting a property online with text was a big chore that required agents (or their development partners) to have HTML programming skills. The next big evolution happened around 1999 when the industry launched the first Internet Display program called IDX. This allowed agents and brokers to publish all of the listings from the multiple listing service on their websites and enable consumers to search. This was quickly followed by the emergence of national property advertising portals like Realtor.com, MSN, Yahoo! and others. IDX and listing portals delivered a great savings to the real estate industry, which was focused on newspaper and magazine advertising at the time. It was not uncommon for listing agents or brokerages to spend between as little as $300 or well over $1,500 in the marketing of a property. Online home search grew in popularity among homebuyers as access to internet connected computers grew. The next huge growth in this category came along with the consumer adoption of internet connected mobile phones and tablets. Today, more than 50 percent of all property searches happens on a mobile device. Nearly concurrent with the adoption of mobile, popular social media sites have became conduits for accessing real estate information including Facebook, LinkedIn, Twitter, and now Instagram and Snapchat. The options consumers have today for looking at property is almost absurd. There are millions of agent websites, hundreds of thousands of brokerage websites, and hundreds of property portals. The abundance of these options has created some interesting consolidation. It is estimated that the top 10 real estate portals in America are visited more than 500 million times a month. Given that there are only about 5.5 million transactions a year in America, it makes you wonder what all of those people are doing. Agents and brokerages are recognizing that digital marketing and advertising is changing from "spray and pray" to highly focused and localized marketing. To accomplish this, solutions have emerged that support real estate marketers with geotargeting to a particular house, neighborhood, polygon, or Zip Code. Within those geographies, real estate marketers can tune their marketing for attributes like age, renter vs. homeowner, or any number of filters that narrow the audience. Another major development is the connection between customer management solutions and online marketing. There is an appreciation that one goal of online marketing is to help build a database of potential customers. This famous sales strategy of collecting contacts and staying in touch was famously dramatized in The Wolf of Wall Street where Leonardo DiCaprio encourages his sales team to stay in touch with the customer until they buy or die. Some research has emerged that provides some good guidelines for real estate agents who hope to develop a digital marketing farm. A good target is to focus your efforts on a group of 2,000 to 2,500 households. With a steady focus of targeted digital marketing, agents should be able to develop a sales funnel that will yield about two trades a month. The important ingredient to developing this volume of units from this number of transactions is the frequency and quality of your marketing and lead conversion efforts. Always remember that digital marketing only works if you respond inside of five minutes to an inquiry—or ideally inside of one minute. Consumers expect you to be ready to serve them right away. Want to learn more about online marketing and lead generation? Download our latest Success Guide today!    
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Marketing Tip: Pay More Attention to Gen Xers
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Upping Your Game with Real Estate Investor Content
What is so different about real estate investor website content? It's not as much about different topics as it is about a higher level of content treatment. Don't get offended, but some real estate investors are spending more hours in educating themselves each year than your Continuing Education requirements. They're using their money for courses and taking on risk, and the successful investors are constantly bulking up their knowledge base to reduce risk and increase profits. Do you really want to work with real estate investors? Perhaps you're busy enough that you don't have to. However, if you would like to build a client base of buyers and sellers who need very little hand-holding and bring you repeat business, then investors are desirable. Here are real estate website content hints to help you build an investor client niche.
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Is It Time to Modernize YOUR Brand?
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The Real Estate Content Golden Ratio
The true representation of the mathematical Golden Ratio is complex, but luckily, we're only interested in what ratio of free website content to offered special call-to-action content will work for real estate content lead generation. Even better news for real estate content offerings is that we only need our website visitor's contact information once. We can make the same offer multiple times across the website because we only need them to fill a lead form out once.
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How to Stay on Top of Marketing Trends
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Real Estate News Curation for Your Website
Which two different audiences have a common interest that can make real estate news very important for your website? Your prospects and Google is the answer, and here's why. Google can index your website, and every now and then their bots will drop by to see if there's anything new. If Google begins to see regular new content, their bots will increase the frequency of their visits and you'll pick up some SEO clout. As for your prospective buyers and sellers, a great many of them will appreciate one place to get relevant real estate news, especially when it's localized as well as national. Active buyers, sellers, and investors want to know what's happening that can influence their next sale, purchase, or investment. The good news is that there is an easy and free way to have fresh content news delivered to your website regularly.
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BHHS Fox and Roach Launches ACE to 5100 Agents
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New Year, New Plan: Real Estate Marketing Ideas for 2019
It's almost time to say goodbye to 2018, and start polishing up your real estate marketing for the New Year ahead. While that certainly doesn't mean starting over from scratch for 2019, it's always a good idea to take a closer look at what's hot and what's not for the coming year. As always, catering to the needs, habits, and interests of your key clients will be critical for successful marketing in 2019. Ahead, we'll take a detailed look at key real estate marketing ideas for 2019 to help you hit the ground running when the New Year arrives.
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Old School Is... New School?
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NRT Launches 'Listing Concierge' for Coldwell Banker Brand
Listings experienced as much as a 7 percent higher sale price NRT LLC, the nation's largest real estate brokerage, announced the launch of Listing Concierge, a comprehensive marketing program that marries leading-edge technology with meticulous personalized service to offer customized and automated property listing marketing. Listing Concierge is available exclusively through NRT's Coldwell Banker branded operations for its Coldwell Banker affiliated agents.
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5 Holiday Content Ideas to Spice Up Your Marketing
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Last-minute Ad Blitz for Open House Nets 200+ Leads
Are open houses useful? That depends on what you mean by 'useful.' If you mean attracting the eventual buyer of a home, that's debatable. But if you mean, Are open houses useful for filling my sales funnel? then yes, absolutely. That's what Steve Ford, a Keller Williams agent, discovered when he was assigned to hold an open house for another agent's property at the last minute. With just 24 hours before the event, Ford had to think fast in order to generate interest—and ensure that anyone showed up at all. He turned to the Open House Toolkit from Listings-to-Leads, which lets agents quickly market their open house with Facebook ads, landing pages, single property websites, and more. Ford ran the ad below for the 24-hour period leading up to the open house to impressive results. So what can a Facebook ad do in just a day? Here are Ford's results: Over 230 leads captured from his Listings-to-Leads open house landing page (here's an example), which were then funneled into his CRM and assigned to a drip campaign. Six new pre-approved clients who responded by email and gave Ford their phone number Six more families who came to the open house after seeing the ad Ford ran the ad in four different locations: his Facebook business page, a Facebook community page for his area, Facebook Marketplace, and as a shared post on his personal Facebook profile. Here's a breakdown of how each performed: Facebook community page: drove 70 percent of leads from ad Facebook business profile: drove 20 percent of leads from ad Facebook Marketplace and Ford's personal profile: drove 10 percent of leads from ad Ford paid paid $50 to run the ad on the community page, $25 on his business profile, and nothing on Marketplace or his personal profile. That's $75 for more than 230 leads--or a very impressive (and budget-friendly) 33 cents per lead. Tip: Notice in the ad above how Ford doesn't mention the listing price? Instead, he holds back this information in order to encourage lead conversion. On his landing page, leads can get the price, property photos, and more in return for their contact information. Test this technique out for yourself to see if it earns you more conversions. So next time an open house is looming, don't panic. Just turn to Facebook for an efficient, affordable, and very effective way to capture new leads and drive traffic to your event. Brokers, arm your agents with the tools they need to win more commissions. Learn more about Listings-to-Leads today.    
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4 Types of Content Real Estate Pros Need to Use
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9 of the Best Marketing Apps for Your Business
A solid marketing strategy is what sets apart a thriving business from a struggling one. But when your manual marketing efforts come up short, there are many marketing apps you can rely on to streamline the promotion of your business. Keep reading for ten of the best marketing apps for business owners.
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The 7 Deadly Sins of Social Media Marketing
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Update on Rocket Homes: Agent Referral Network Adds Consumer Home Search
Doug Seabolt, CEO of Rocket Homes (formerly In-House Realty), has been a busy guy in 2018. His company acquired ForSaleByOwner.com in the spring, and now In-House Realty has rebranded as 'Rocket Homes' to better connect with sister company Quicken Loans – home of Rocket Mortgage. Both Quicken Loans and Rocket Homes are subsidiaries of the fintech giant Rock Holdings. Rocket Homes operates a nationwide Partner Agent Network, but the company's new home search site is only available in its home state of Michigan today. The company plans to extend its home search site to 10 states by the end of the year.
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How to Create Content That Makes You Stand Out
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Leads vs. Brand: 3 Ways to Align Agent and Broker Marketing Goals
How do brokers and agents differ in their marketing priorities? A recent REAL Trends study analyzed the strategies that both groups use to market their business. The study, co-commissioned by Adwerx, revealed that agents' marketing was driven by immediate lead generation needs, whereas brokerages aim for long-term goals like branding and community awareness. Today, we'll explore how brokerage and agent marketing goals differ, where they overlap, and how brokers can work to better align with what their agents need. An Overlap in Marketing Strategy While the REAL Trends study points out that agents are client-driven and brokerages are brand-driven, there is a surprising amount of overlap in their marketing strategies. In fact, the study found that the top four responses to "What do you invest in to market your brand?" was identical among both agent and brokers: Websites Social media Yard signs Listing portals Agents said that their next two priorities were open houses and direct mail--two lead-focused tactics. Brokers, on the other hand, next identified brand-driven strategies like community involvement and print advertising as their top marketing methods. The branding/lead divide persists through the rest of the study in responses to questions about spending priorities and the success of individual tactics. However, while agent and broker answers differed, "social media" was listed as a top successful strategy by both groups. Aligning Marketing Priorities The study makes it clear that agents have a lead-driven marketing focus. Knowing this, how can brokers support agents in their marketing goals while still serving the branding needs of the brokerage? Here are a few ideas: 1. Co-branded Agent Websites A challenge that brokers commonly face is keeping brand representation consistent across all of their agents' marketing. Real estate websites, the number one marketing strategy for both agents and brokers, are a prime example. Messaging on an agent's website may not align with the brokerage's, the broker's logo on the agent's website may be outdated, or the branding of the two may clash aesthetically. One solution to this problem is to deploy co-branded websites for all of your agents. A typical co-branded agent site displays your logo and brand colors, while focusing on the agent and their services. The shared design elements and site structure reinforce that the agent is one part of a larger whole--your brokerage. And by linking all co-branded agent sites back to the brokerage's site, you can even boost the SEO of your firm's main website. 2. Automated Marketing Brokers can further ensure the consistency of their brand by automating much of the marketing that their agents need. You can use your listing data to power much of this process. A listing input into your system can trigger the creation of listing flyers, postcards, virtual tours, and more. RE/MAX's Marketing Center is a famous example of this kind of automation. New listings can also trigger the creation of digital ad campaigns, too. Companies like Windermere, Alain Pinel, and RE/MAX automate the creation of digital listing ads through Adwerx Enterprise. The ads feature the the brokerage's branding, but sport the agent's contact information so leads can contact them directly. And, bonus, when campaigns are extended by agents, the brokerage's brand exposure more than doubles. 3. Social Media Social media was listed as a top three "most successful marketing strategy" for both agents and brokers. When looking at paid social media marketing tactics, brokerages can sponsor listing ads on social platforms like Facebook and Instagram for their agents. This gives brokers control over the ad's branding, while sending leads to their agents. Brokers can create the ads themselves, or use a platform like Adwerx to generate and distribute the ads for them. As for organic social media marketing, the key is in engaging followers. If you have a graphic designer or marketing department, lean on them to create eye-catching infographics with market data, for example, or home buying tips--and, of course, your logo in the corner. Post the images on your social media channels, and encourage your agents to share them. Your agents get great information to share, and you get to expand your brand's reach. To learn more about agent and broker marketing priorities, download the full study here. Learn more about branded digital ads from Adwerx here.    
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Bradley Real Estate Going after Listings with Effective eProspecting Campaign
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6 Tips to Reach More Online Home Buyers
Online real estate buyers come from very diverse backgrounds, demographics, and locations, but they also share many things in common. What's the best way to reach that diverse group of online buyers? There are a ton of different tools for the job, and many of those tools will complement each other as you work to reach online buyers. So let's take a closer look at some of the key tools and tactics that will help you reach more online buyers.
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'Float like a Butterfly, Sting like a Bee': The Power of a Good Brand
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Edina Realty Launches Automated Virtual Assistant 'Emma Marketing'
At its annual agent technology camp, Edina Realty announced the launch of marketing automation for its agents. This innovative service, powered by Imprev, automatically creates branded marketing content for agents throughout the life of Edina Realty's listings, dramatically simplifying the way agents promote their listings and helping them win more business. Edina Realty has white-labeled the new service as "Emma Marketing," a dynamic virtual assistant for agents. Emma, named after the company's visionary founder Emma Rovick, is part of the brokerage's larger initiative to create an integrated, streamlined experience for their agents to help them be even more successful.
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What Are the Benefits of Google My Business?
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5 Tips to Market Your Brokerage to Home Sellers
As a brokerage, you build your brand to attract top talent and build a rapport with home sellers. Luckily, many real estate broker marketing tactics that assist you in attracting top talent also assist in attracting home sellers that your top agents are looking for. You can attract home sellers by understanding what they need, making simple adjustments to your marketing strategies, and showcasing what makes your brokerage standout. Consider the process home sellers go through to get a better idea of their needs. According to the National Association of Realtors, 57 percent of home buyers start the process online. They may start their search by simply referring to Google with phrases like "how to sell your house," "how to sell your house fast," and "selling your home." At the first stage of their selling process, they are looking for quick tips that will direct them to more detailed assistance. Some websites offer information to help sellers get an estimate or start seeing comps, they might be discouraged or even confused by the overwhelming information. The moment a potential seller decides on a path to further assistance or more detailed information, you want your brokerage to be the next logical step.
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CoreLogic Introduces Elm Street Technology's Elevate Product to Brokers
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In the Game of Online Advertising, Real Estate Teams Have the Upper Hand
Collective expertise and bigger budgets are only the beginning. The number of real estate teams continue to swell across the industry, attracting multiple all-stars and, in many cases, evolving into quasi-brokerages. Up-and-coming top producers can flourish in the team environment because of easier access to experienced industry guidance and a "place at the table" when it comes to technology, marketing, and business decisions. Teams also give new agents a sense of belonging, which the independent contractor nature of real estate rarely provides when fresh out of licensing school. "Here's a desk, phone, and a few names. Good luck."
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Give Your Agents the Gift of Easier Marketing
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Social Marketing Tips Clients 'Like'
Marketing on social media sites is integral for agents and brokers, yet many have only scratched the surface of their social media potential. In today's real estate marketing tips, we'll take a look at maximizing this potential, and how to get potential customers to 'like' you before they 'swipe left' on your brand. Seven Ways to Step-Up Your Social Marketing Game
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Humanize Your Digital Marketing
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5 Tips to Diversify Your Content Creation
There are thousands of pieces of content flooding the internet every moment. It's a crucial factor in developing online presence, increasing brand recognition, and creating new business opportunities, and it has been at the center of the marketing stage for a while now. With all this available content, chances are that you are looking to increase your content creation. You're likely already creating content, but are aware of the need to make it stand out amongst the rest, which brings us the the concept of diversification. By definition, to diversify is to enlarge or vary the range of products which, in this case, is your content. This essentially means that the content you're already creating and publishing is providing a lot of benefits, but that it could benefit you a lot more if you put time and emphasis on content diversification. You don't need to necessarily create more or turn your content strategy upside down, but instead need to vary what you already have! Ready to learn the five best ways to diversify your daily content? Let's get started.
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Marketing Tip: Brand Your Company with Videos About the Sales Process
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How to Use Local Business Review Videos to Promote Your Real Estate Business
Are you trying to find new content for your video marketing campaign? Why not highlight some of your favorite local businesses? When you visit certain communities, there might be a coffee shop that you always stop by. There may be some restaurants you absolutely love, or a cleaning service that you always find yourself recommending. Promote Yourself by Promoting Others
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How to Maintain Your Real Estate Brand Across Multiple Platforms
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What Is the Difference Between CRM and Marketing Automation?
Some people think that the terms CRM and marketing automation refer to the same type of software. While there is some overlap in the type of information each system utilizes, the two systems are very different in terms of who uses each one and the tasks the systems support.
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10 Reasons Why the MLS Is the Ultimate Real Estate Marketing Network
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4 Videos Every Real Estate Marketing Toolbox Needs
A comprehensive real estate marketing strategy requires a variety of video content. Different types of video resonate with different audiences, and these videos will be able to extend brand identity and improve upon customer engagement.
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How to Market Real Estate to Generation Z Buyers
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3 Ways to Personalize Your Video Marketing Content
Buyers, sellers, and investors — they all have specific needs when they connect with a brokerage. Personalizing your content towards individuals is the best way to truly connect with them, delivering the content they need and building your relationship. But what exactly does personalization mean in terms of your business and its video content?
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4 Ways You Can Distribute Video Content for Maximum Impact
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Inside Real Estate Acquires Circlepix
Circlepix has sold everything. They operated an extensive network of photographers that they sold to VHT Studios in January. Now they have sold the rest of their company to Inside Real Estate. If you have not followed Inside Real Estate lately, pay attention. Inside Real Estate is the incredible company that recently landed Keyes – one of the largest firms in southeast Florida, among others. They are taking a piecemeal approach to purchasing world class software providers to complete their suite of an end-to-end solution for brokers, teams, and agents. At the heart of Inside Real Estate is Kunversion, a competitor with Commissions Inc and Boomtown. What's different is that Commissions Inc. and Boomtown do not really have an enterprise broker solution. For brokers looking to run significant digital marketing campaigns, you need to look at systems like Inside Real Estate. Inside Real Estate calls their broker platform KVCore. It's a great website solution for lead capture off of online media buys. Behind the lead capture, they have an impressive CRM. It does everything that other CRMs do, but is built to look fresh and impressive to agents. It is among the best broker-in-a-box solutions – broker facing website and co-branded agent websites with impressive integrations supporting SSO and web APIs. WAV Group has written extensively about how brokers can remargin their business by generating online leads and referring consumers to their agents for a referral fee. What is interesting about Inside Real Estate is that they are building their application stack by purchasing known companies with lots of customers. Kunversion was their first big purchase. Reimagined as a platform, KVCore provides broker website, intranet, and agent websites. It also incorporates an excellent CRM that is pretty competitive to other CRM leaders. Inside Real Estate handles digital marketing and lead capture on social media and other platforms, as well. Inside Real Estate is integrated with around 450 of the 690 MLS markets supporting RESO certified data feeds. Their system internalizes about 85 percent of all listings in America. Inside Real Estate purchased an amazing company called BrokerSumo a few months ago. They have a commission accounting solution that is feature-rich and less costly than LoneWolf, AccountTECH, and ProfitPower. BrokerSumo integrates beautifully with Quickbooks. With this acquisition of Circlepix, Inside Real Estate adds a full marketing suite – automated virtual tours, flyers, brochures, etc. CirclePix is in the segment dominated by Imprev and, to a somewhat lesser extent, Constellation's Market Leader. The acquisition of Circlepix fills a big gap. I would expect that Inside Real Estate will continue on their acquisition path. The CEO is also a principal of Salt Lake City based 42 Ventures – and 42 Ventures is well tied to private equity funds. More than tech companies, they are acquiring the leaders and employees that have been in the business for decades. Unlike startups that often miss this key component, Inside Real Estate is enriched by people with experience. Sidebar: If you have not followed VHT, the company that purchased the photographer network from Circlepix last month, they are the virtual tour provider that sued Zillow and prevailed to the tune of about $8.5 million. Insiders suggested that Zillow wanted to see the case through to see if they could knock down the copyright of listing photos. Now we are hearing rumors that Zillow is putting pressure on MLS copyright at the Library of Congress. The National Association of REALTORS® and law firm Larson Skinner are fighting back. If brokers and MLSs lose their ability to copyright listing content, Zillow can skip data feeds and scrape listings without broker consent. I do not think that they have any plans to do this, but appear to be poking the validation of protection. Today, WAV Group is representing a number of companies that are on the path to purchase nearly 250,000 seats of software as a service. We announced earlier this week that David Gumpper joined our firm to help with vendor selection and systems integration. This is a big part of our business and we are insiders on a lot of these transactions. Technology firms on an acquisition trail should talk to us. We have deep ties to the capital markets. Brokers should talk to us – we can escort you though the vendor selection process. That is an everyday thing for us. Here is the press release: Inside Real Estate Acquires Circlepix Leading Real Estate Technology Solution Provider Adds Listing Marketing Products to kvCORE Platform Salt Lake City, UT. | Feb. 1, 2018​ – Inside Real Estate announced today the acquisition of Circlepix, a leading real estate Listing Marketing software provider. Listing Marketing products, PixMarketing and PixSocial, will become integrated with kvCORE Platform. With over 1,100 broker customers and 100,000 agents, Circlepix provides the most comprehensive and automated listing marketing tools available to brokers and agents today. Their cloud-based products, PixMarketing and PixSocial, provide a broad range of features including listing websites, automatic virtual tours, video, social media integrations, listing lead-generation and more. These products will be a powerful addition to Inside Real Estate's offerings as well as adding to the company's market reach and scale. The Circlepix products will be available in Inside Real Estates' Marketplace and tightly integrated with it's kvCORE platform. Customers will not only be able to automate their entire marketing and sales lifecycle through kvCORE, but now can use Circlepix to market individual listings with their own comprehensive marketing tool-set. 'Circlepix brings the most comprehensive listing marketing suite in the industry', said Ned Stringham, CEO of Inside Real Estate. 'PixMarketing and PixSocial are solutions that are valuable for virtually all of our customers, and they fit perfectly into our Marketplace of add-on solutions to the kvCORE platform. We are thrilled to welcome Circlepix to our Inside Real Estate family.' Circlepix customers will benefit with an opportunity to upgrade to add kvCORE Platform to their subscription, providing a whole new suite of tools to streamline and grow their business. Inside Real Estate's backing and resources will empower Circlepix products with stronger integrations and new innovative features. 'Inside Real Estate is a perfect fit,' said Rob Davis the founder and CEO of Circlepix. 'The kvCORE platform is an amazing product that is making a huge impact for our customers. Being able to integrate our listing marketing offering into that platform will be a great benefit to our customers. We are excited to be part of the Inside Real Estate team.' The acquisition was completed February 1, 2018. Circlepix was advised on the transaction by Headwaters MB. ABOUT INSIDE REAL ESTATE Inside Real Estate is among the most successful and fastest growing real estate software companies in the market and serves tens of thousands of agents, teams, and brokers throughout the U.S. and Canada. The company is the residential real estate SaaS leader and developer of the kvCORE Platform. kvCORE is the only platform for brokers, team, and agents to run their entire business on one solution. The platform's components include a Lead Engine, Website & IDX tools, SmartCRM, Listing CRM and Transaction Integrations—all powered by Marketing Autopilot with behavioral automation, Business Analytics to understand and grow your business, and a scalable cloud infrastructure. For more information about Inside Real Estate, please visit http://insiderealestate.com. For more information about the Circlepix product line, please visit http://circlepix.com. To view the original article, visit the WAV Group blog.
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Top Five Real Estate Marketing Trends for 2018
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The Evolution of Real Estate Marketing
When was the last time you picked up a phone book to look up a business or grabbed a newspaper to check out the ads? Would you bother reading a postcard from a business that came in the mail, or answering a cold call from an unknown phone number? If those marketing tactics sound dated to you, then you certainly aren't alone. The fact is that real estate marketing has evolved a great deal in recent years, thanks to the internet, search engines, mobile devices, and social media. Let's take a closer look at how things were, how they are today, and why things changed.
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Google Tag Manager: A Broker's Best Friend
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What Is a Brand?
A brand is the difference between a pair of running shoes and a pair of Nikes. A brand is what people feel about you your product, the service you provide, or your organization. It's part rational, but mostly emotional. People will forgive a strong brand if it makes a mistake. Likewise, people won't forgive a weak brand if it makes a mistake—remember Gateway computers? We thought so.
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Marrying Content Marketing with Real Estate
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Awareness Is Not About Lead Generation
There are five phases in the consumer journey: Awareness, Consideration, Purchase, Advocacy, and Loyalty. The objective of awareness is strictly about getting your name out in front of potential clients – we like to think of this as how many eyeballs can you get to look at your website. There are two aspects of awareness that you could address as a real estate professional:
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How to Brand Your Real Estate Company Using Video
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Content Is the Key: Content Distribution and You
Why Is Content Distribution Important Anyway? Although content itself is incredibly important, it's only about half the battle. You can create content of the highest quality, but if it isn't properly distributed, it's nearly useless. The truth is that your targeted audience isn't likely to just stumble upon your content and become a loyal follower and, unless it's on the first page of your Google search results, they probably will never hear about you. In fact, less than 10 percent of people go past the first page, which means that you can't rely on search engines to drive your traffic. And although there are plenty of other distribution methods, each moment, there are approximately...
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How to Identify, Optimize, and Upcycle Your Best Content
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It's the Biggest Marketing and PR Mistake
Stay on message. Those three little words sound so simple. But it amazes me how difficult it seems for companies – and their messengers – to do this. It should be the core of their marketing and PR compass. Consistency and repetition: That's what every well-crafted marketing and PR program adheres to over the long haul. Unfortunately, most companies forget these crucial tenets and they stray. Or worse, they veer so far from their original course, they completely undermine what they have already have accomplished. Building brand awareness takes time, often a very long time. Building brand loyalty (a.k.a. understanding and being able to explain your brand to others), takes a lot longer. To accomplish either requires – you guessed it – consistency and repetition in your communication.
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Stop Getting Distracted with Your Marketing
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Get Ready to Celebrate Hispanic Heritage Month
September 15th through October 15th each year is Hispanic heritage month, a time to celebrate and pay tribute to the generations of Hispanic Americans who have influenced and enriched our history, culture, and communities. With September 15th fast approaching, now is the time to start thinking about how you can get involved.
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Real Estate Advertising Ideas to Steal from Madison Avenue
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7 Innovative Ideas for New Brokerages
1. Become a Zero-Waste Brokerage At first glance, becoming a zero-waste brokerage is a tall task. But there are many options to get you started. Use grey water for your toilets, set up shop in a central location (to reduce mileage), get to know your local recycling standards and recycle as much as possible, go paperless with transaction and document management, have your building LEED certified and more. Becoming zero-waste is more than achieving environmental sustainability. It hits your bottom line. You set your business apart from your competitors. You demonstrate commitment to local and global communities. You create a platform for innovation as you challenge the status quo.
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Real Estate Definitions Handbook for Sales, Marketing and Tech Terminology
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Ultimate Guide to Content Curation
In 2016, there were approximately 3,424,971,237 Internet users worldwide – and the number is increasing rapidly. The billions (yes, BILLIONS!) of people that are on the Internet are doing all sorts of things from streaming movies, publishing blog posts, online shopping, scrolling through Facebook feeds, talking to friends across the ocean – the list truly can go on and on. A lot of these users are creating something – also known as "content" – to put on the Internet for others to see and engage with. Whether it's for personal or professional use, there's a high volume of content at our disposal at all times. However, with the average user demanding more content on a daily basis, it's hard, especially for businesses, to keep up. So, what do individuals and businesses do when they're too busy or out of ideas for fresh and unique content? Content curation. The ultimate move. Read on to learn more about why.
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How to Grow a YouTube Audience for Your Business FAST
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Real Estate Leaders See Bright Future for Predictive Analytics, Big Data, and Marketing Automation
New Imprev Study Also Shows Surprises: Lukewarm Ratings for Portals and "Hot" Technologies Real estate industry leaders anticipate big opportunities coming from newer technology like predictive analytics, big data, and marketing automation over the next five years, but show lukewarm confidence in artificial intelligence, augmented realty, and virtual reality 3D tours. These findings emerged from a new Imprev Thought Leadership Survey asking participants to predict the future of real estate marketing and anticipate the effect on their businesses. The study was released today at Inman Connect, the nation's largest real estate technology conference being held August 7-11 at the San Francisco Hilton.
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zavvie Breaks with the Status Quo at the Big Tech Show
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Imprev Hosts Stellar Learning Labs at Inman Connect SF
One of the greatest innovations that Brad Inman added to Inman Connect in recent years is a hidden treasure that not everyone may be aware of: the Learning Labs. These are held on Wednesday and Thursday afternoons, Aug. 9 and 10, from 2pm to 5pm. Learning Labs have become, in my experience, one of the best places where agents and brokers can learn tangible business practices that can be implemented immediately. A company that perfected the Learning Lab concept out of the gate is Imprev, a pioneering sponsor of the Inman Lab concept. Imprev, America's largest real estate marketing technology firm (based on the total number of U.S. real estate agents and brokers who are Imprev users), was once known as a tool for building flyers and postcards, and for powering the RE/MAX Design Center. Today, the company is rocking the real estate brokerage world with many of the biggest and best brands for its Automated Marketing Services. Imprev Learning Lab Lineup
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6 Steps on How to Use Quora for Your Business
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3 Powerful Tools for Communicating Your Brand
To become a successful brokerage and Local Market Master, your brand needs to be consistently shared with your ideal audience in a variety of different places and ways. Three of the most powerful digital promotional and marketing tools that Garry Wise, co-founder of GoodLife Luxury and The Paperless Agent, and his team use to promote their brand message are: Facebook Google My Business Yelp This list is by no means exhaustive, but each tool listed above has a set of advantages and unique features, has a wide market reach, and is being developed to help businesses reach customers. By creating a local brand message you are able to: Give your customers a clear message of what you offer them; Show your customers how you are different and superior to others in the marketplace; Use to evaluate your marketing for brand consistency. With your local brand message in hand, let's explore the three most powerful tools for communicating your business' brand.
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Local Prospecting with Search Engine Optimization
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Top 5 Excuses Brokers Give for Not Using Video
Real estate brokers have a huge responsibility. They are trying to keep the agency's customers happy and help their agents thrive in today's ever-changing real estate marketplace. Sometimes, it is easy for a broker to ignore advances in technology as they strive to keep the office running smoothly. But is it worth the cost to not keep up? This year, 74 percent of internet traffic will be video based, so you better believe that top real estate professionals will connect with new clients using video. However, many brokers still haven't embraced this technology, citing a variety of reasons for falling behind on adopting video strategies. When we talk to Realtors and brokers, here are the top five excuses commonly given for NOT using video marketing and why you should reconsider:
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How to: Determine the Best Newsletter Strategy for You
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Putting Storytelling Back Into a News Release
The art of storytelling is celebrated today as one of the most effective ways to communicate. When I first started practicing public relations, the most effective news releases were the ones that told a story. They were called feature news releases. I'm not sure what happened to them, but over the years, that term has all but disappeared from the PR vernacular. In fact, Google yields a paltry 5,700 search results for the term, which makes me very sad, as it once was the most effective way to get a reporter's or editor's attention. It was a great way to cut through the clutter of the boring, mundane and often useless and news-less releases that were being sent out – and stand out from the competition.
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4 Brokerage Marketing Tools that Help Agents Succeed
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Google Local Guides Are Great for Real Estate
If you remember the rage about FourSquare years ago, it's coming back again. But this time, Google is leading the way to create local experts, and Google Maps is the platform. So set up your account on Google Local Guides and get going! If you participate a lot (hit 50 reviews), you will be highlighted as a top reviewer on Google Maps for iOS and Android. Why? Well, that is only something that you can answer. Like so many other social media strategies, it needs to be something that you enjoy doing. Also, consider this – Google Maps is the most popular mobile maps product on the planet; you and your brand will show up when people are using the map.
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5 Ways to Eliminate 'Headless Agents' on Your Listings
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How to Send Email Newsletters People Will Actually Read
According to one study, users spend an average of 15 to 20 seconds on emails before deciding whether to continue reading it or not. This means you need to create captivating email newsletters if you want to increase the chances of your subscribers engaging with them. If you're a business planning to use email marketing to reach your audience, we've come up with some tips on how to make your newsletters stand out from a sea of other emails that land in your subscribers' inboxes on a daily basis. Here are six tips to sending better email newsletters:
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The Top 10 Marketing Blogs to Start Reading Today
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Low Risk, High Return Growth Strategies for Real Estate Teams
For large brokerages, cash and power drive growth. But for the single Realtor or small team, the improvement road can be rocky if you lack funds, knowledge, resources, and opportunities. You want to exploit strategies that will yield a high return with low risk and preferably with a marginal investment of time and money. Here are some simple growth strategies you should be implementing now.  
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5 Lead Generating Pages that Will Enhance Your Real Estate Marketing
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Facebook Ads for Real Estate, Part 3: Audience Targeting
In Part 2 of the Facebook Ads for Real Estate series, 'Campaign Objectives,' we walked you through the process of accessing your Ads Manager and selecting your campaign objective ('traffic'). Now you are going to learn how to set up your audience, select your ad placements, and create a set budget for your ad in the 'ad set' section. Audience When creating your campaigns on business pages, choosing the proper audience will determine your campaign's success or failure. According to the 2016 NAR Profile of Home Buyers and Sellers, the average home buyer is between the ages of 32 (first time buyer) and 52 years old (repeat buyer). Take this average into account when determining your target audience. Keep in mind that local demographics tend to change depending on the market that you're in. When you begin setting up your audience, you have the opportunity to either create a new audience or use a saved audience (such as the target audience you selected when creating your business page in part 1 of the series). For the purpose of this article, we are going to create a new audience and use the demographics mentioned above. First: Start by selecting your location on the provided map by dropping a pin on your area of choice (ex: Miami, Florida). Try adding a radius of your choice (ex: +25 miles) to narrow your audience results to only include people located near your listing. Facebook also allows you to manually input and manually exclude locations to modify your audience results. Second: Select an age group (example: 32 to 52) and gender (example: all).
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Where is Everyone in Real Estate Spending their Marketing Dollars?
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What are the Touchpoints of a Brokerage's Front Office?
How do you make money? If you're not bringing in leads, you're not bringing in clients. If your agents aren't communicating with clients, they're not winning referrals or nurturing long-term business. These interactions define your face to the consumer and define how you interact with them across the board. Simply put, how you deal with people and what they think of you is how you make money. This is also known as your brand. With the right technology, your brand can be one of the most powerful tools for generating business. But how do you tell the difference between 'shiny pennies' and the right technology? Here are the most important touchpoints a brokerage's technology must have: Website Having a mobile-first website is necessity for every single real estate brokerage alive today. No ifs, ands or buts. Without this initial touchpoint, your brokerage loses leads before they even exist. And with a non-responsive site, you might as well give your viewers a trampoline—because they'll bounce right off your page.
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Changing Buyer Behavior to Convert More Web Leads: A Q&A with San Diego broker Jesse Zagorsky
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How to Successfully Market Real Estate with Video, Part 1
Video usage in real estate marketing is rapidly gaining momentum. Unfortunately, not all attempts are successful. It takes more than a simple upload to engage customers. Luckily, gaining the right kind of exposure is just a few tips away. Your Roadmap to Video Marketing Success: 1. Fill with value – not fodder. Carefully consider what will be useful for potential customers. Focus on the community you serve, referencing common questions – not an overblown doorknobs-to-floor-nails approach. More is not necessarily better. 2. Start with YouTube. Owned by Google and the second largest search engine in the world, more than 1 billion unique users frequent YouTube monthly, consuming 6 billion hours of video. This includes more than 50 percent of prospective homebuyers that patronize the site as a primary vehicle for home buying research. 3. Optimize! From physical address to neighborhood and local amenities, brainstorm relevant search terms to ensure you snag relevant home hunters. Include these search terms in your video title, description, and tags – but don't stuff – it'll hurt your placement. 4. Don't overlook your call to action. Include your website URL, phone number, and logo in a visible (but not distracting) position in the video to drive traffic and convert more leads.
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Imprev and Moxi Works Integrate to Power BHGRE Rand Realty New Agent Platform
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SEO or Search Marketing For Brokers
We just escorted a client though a double audit of their search engine optimization on their broker website. We reviewed Domain Authority and ranked it against their competition and saw a range of authority from 44 to 48 for leading broker websites. We reviewed Moz Report, CheckPageRank.net, and others. We carefully analyzed all area search keyword traffic using a combination of searches that include Nielsen, ComScore, Google Analytics, and Hitwise. You can ignore any site data from a third party that is free (e.g., Quantcast and other free services are way off). Often, firms look too closely at their Google Analytics. Google Analytics can only tell you what is happening on your site. Nielsen, ComScore, and Hitwise give you a vision into the size of the online audience in your Demographic Market Area, or DMA. They provide you with competitive matrix against your category competitors. These competitive sites include your brokerage competitors, national sites, and MLS consumer sites. They give you a look at the whole picture, not just your website stats. When you understand the total size of your consumer audience, you can review your share of consumer audience. You can understand your demographic audience versus competitor sites. Armed with this information, you can develop your web strategy to be very focused and very targeted on your local audience. You can map your progress against competitors, and make sure that your strategy is working.
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New Ways to Use Pinterest to Build Your Real Estate Brand
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Top Marketing Videos to Do for Every Listing
Video usage in real estate marketing is exploding, and surprisingly enough to many real estate professionals, it involves more than listing videos. Are you missing out on the benefits that these essential real estate marketing videos can deliver? Look Beyond Listing Videos to these Prime Video Marketing Solutions: Informational Videos Provide value to buyers and sellers alike with short, educational videos on common real estate topics and questions (and lighten your to-do load). Agent/Office Promotional VideosWhat makes you/your office stand out? From awards to finding foreclosures for flipping, tout it in a short promo. Interview VideosGenerate new leads by interviewing past clients on their first-person experience working with you. Interviews with respected figures in the community, as well as colleagues in the industry (lenders, inspectors, attorneys), will boost your video marketing currency. Profile VideosHelp potential sellers and buyers better understand what you have to offer with a brief "About me" video, highlighting your family, hobbies, successes, and even funny stories or anecdotes.
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The Results of Digital Engagement Part III: HomeActions
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How Content and Real Estate Marketing Go Hand-in-Hand
Every home has a story, and every real estate professional wants to forge a deeper relationship with the community they serve. Content marketing allows you to shape the narrative around not just the homes you sell, but your real estate agency as well. It provides a chance to share your expertise, make a positive first impression when a new prospect finds your website, and begin building trust with prospects before they even engage directly. But what is content, exactly, and why is it so important to real estate marketing strategies? We'll cover the details ahead, so you can get started with a content marketing strategy of your own. Tell Your Story in Style with the Benefits of Content Marketing Content is a very broad term, but that's actually a good thing. Maintaining a blog on your website is one of the cornerstones of content marketing (as long as you update it regularly!), but you can also choose to produce video content for a totally different perspective. Photos are the classic example of content marketing for real estate agents, and with a little graphic design skill you can also produce information-rich infographics, which play extremely well on social platforms. Choosing the best real estate marketing strategies is all about finding what works for you, and your audience. An effective content marketing strategy takes advantage of multiple types of media, but there's plenty of room to customize a plan that fits your unique business. Don't be afraid to experiment to find a mix that works for you.
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The Results of Digital Engagement Part II: Redefy
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5 Marketing Tips to Maximize Your Business in 2017
The only constant in today's digital environment is change. Since consumers have changed the way they engage with information, real estate professionals must adapt to stay in front of their customers. Here's a list of the top five marketing trends that will help you stay front and center with today's buyers and sellers. 1. Video With 13 trillion videos viewed last year, video has become a major asset to real estate professionals in marketing homes and drawing in buyers and sellers. Experts predict that video will account for 70 percent of all mobile traffic by 2021! Add video to your marketing arsenal in order to stay relevant with your digital consumers and don't forget to make your videos stand out! Click here to learn about some new video technologies. We've also got you covered on how you can increase your YouTube viewership. 2. Live streaming With so much video content clogging up user's newsfeeds, it makes it difficult to differentiate yourself with just video. Facebook Live, however, has its own dedicated feed within the Facebook network. Real estate professionals are using this as an opportunity to host live Q&As about properties, virtual open houses, first-time home buyer seminars, and just to share their personality and market trends on a regular basis. Periscope is another live streaming technology. Learn about it here!
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The Results of Digital Engagement Part I: The Business Challenges Addressed through Better Engagement
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Real Estate Service Sampling -- Are You In?
Sampling is one of the most proven marketing strategies for increasing sales, and is one of the leading trends successful real estate professionals subscribe to. Like the frozen food peddlers at your buying club, giving potential customers a taste can lead them in unexpected directions. And though not quite as simple and attention grabbing as those tangibly tasty puddings and pies, sampling your services is still just as easy to implement – and equally effective at boosting sales. Sample packaging Sampling your knowledge can instill confidence in homeowners that you can meet their buying and selling needs, prove your enthusiasm and authenticity, and boost comfort levels and trust. But what you're sampling should depend on the modality. How can you give customers a taste? In-person The single best way to sample your service is a 30 minute face-to-face where you can show your expertise, authenticity, passion, personality, and compassion for clients. (In real situations – not cold-calling, door-knocking, or "schmoozing.") Let those you connect with know you'll refer business their way when the need arises, and if you meet anyone who can meet their needs, you'll connect them as well.
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