Our Top 10 Most-Read Articles of April

When you're busy, nothing's better than clear-cut guidance. That's probably why, in our latest monthly round-up of the most-read articles, posts about "do's and don'ts" were our most popular pieces of April. Check out articles #1 and #2 below for the do's and don'ts of texting and presale home renovation, respectively.

Also on our list was advice for making your social media better — both for attracting clients (article #9) and for improving your feeds by avoiding suggested posts from strangers (#3). And if you're producing videos for social media, scroll down to #8 for apps that will help you quickly edit and polish your content.

What else were agents and brokers reading last month on RE Technology? Check out the full list below to find out:

1. Text Etiquette: The Do's and Don'ts When Texting
Texting has emerged as the "go-to" communication tool for real estate agents and their clients. The most recent NAR study shows texting is now the No. 1 way agents connect with their clients (93%), topping telephone and email communications. More importantly, agents texting past clients and prospects have grown more than 25% since 2016. Here's a quick primer on texting etiquette – some of the essential dos and don'ts you should follow when texting.

2. The Dos and Don'ts of Presale Home Renovation
Presale home renovations can make a significant difference in the value of a property and the speed of its sale. However, if not done right a presale renovation can be littered with pitfalls. Here are some do's and don'ts of presale home renovations that real estate agents should keep in mind when advising their sellers.

3. How to Make Your Social Media Feeds Less Awful in 2 Seconds
Once upon a time, social platforms were for keeping in touch with friends, family and your sphere. Now they seem more like places to be assaulted by ads and video posts from "suggested accounts." It's a frustrating experience, to be sure. But there's a way to see posts from only the people and pages you follow. Here's how.

4. Selling Properties? Here's 10 Tips to Make Your Listing More Attractive to Buyers
If you're a real estate agent or a homeowner looking to sell a property, you know that creating an attractive listing is key to getting buyers interested. But what makes a listing truly stand out? Here are 10 tips to make your real estate listing more attractive to potential buyers.

5. How Rising Interest Rates Are Affecting Realtors
A rising tide lifts all ships, but rising interest rates may sink your sales for real estate in 2023. Home sellers are pulling back and waiting for a sign that the market is leveling off. Some home buyers are choosing to rent before they dive back into the water. how do you capture the attention of the remaining few and how do you spark an interest in those standing on the sidelines?

6. 8 Real Estate Marketing Ideas for April
In March, we started a monthly series that shared marketing ideas specific to each month. Now, we're back with more ideas you can use to kickstart your real estate marketing efforts. Read on for eight marketing ideas for April.

7. How to Handle These 4 Tough Conversations with Clients
As a real estate agent, you aren't just dealing with the intricacies of transacting a property — you're also dealing with the complexities of people. And it's no surprise that tough conversations coming up can be inevitable. Here are some uncomfortable scenarios you may face and strategies to help you overcome these challenges and easily navigate those tough conversations.

8. 2 Apps for Editing Real Estate Videos Quickly
Ever seen a video on social media from a competing real estate team and thought, "Wow, how did they make that look so good?" Sure, they may have had a production team…or they may have simply used an app to give their videos a quick polish and shine. But which apps are best to help you spruce up your content?

9. 5 Facebook Hacks to Help You Grow Your Business
Social media has revolutionized how real estate agents can engage with their sphere. Among all social media channels available to real estate agents, Facebook remains the single most important one. Let's explore five Facebook hacks that can help you grow your real estate business and reach more clients, and potential clients, than ever before.

10. What to Know When Buying Real Estate Leads
When it comes to real estate, finding and nurturing leads is key. That's why lead generation platforms have become popular in recent years—and why they've developed the many nuances that agents need to know. Here, learn about the two different types of lead gen platforms: pay-at-close models and monthly models.