Our Top 10 Most-Read Articles of August

RE Technology readers had offers on the brain last month, if our list of the top 10 articles of August is anything to go by. Our #3 most-read article offered suggestions on driving multiple offers, while article #4 shared ideas on how to survive a bidding war.

Offer accepted and sale completed? Check out article #1 for closing gift ideas that will make a lasting impression on your clients. Then slide on over to article #5 to get a free cheat sheet that will help you turn that lingering seller lead in your next client.

For more of what agents and brokers were reading last month, check out our full top 10 list below:

1. Best Closing Gifts Under $100
Closing gifts don't need to break the bank to be valued and appreciated. Whether you are looking for a gift card, treat basket, or anything else to give your clients as a housewarming gift, we got you covered. Here are a few affordable options that are big hits with clients.

2. 4 Reasons Why the End of Forbearance Will Not Lead to a Wave of Foreclosures
With forbearance plans about to come to an end, many are concerned the housing market will experience a wave of foreclosures like what happened after the housing bubble 15 years ago. Here are four reasons why that won't happen.

3. How to Drive Multiple Offers
Getting multiple offers on your listing is the ideal situation, but it is not as easy as just posting for sale and putting the sign in the front yard. Luckily, there are some things you can be doing (or that need to happen) to increase the chances of getting multiple offers on your listing.

4. A High Offer Isn't Everything: How Buyers Can Sweeten the Deal in Other Ways
Jeff Lichtenstein of Echo Fine Properties says that buyers need to think beyond price when they find themselves in a bidding war. Lichtenstein says that the highest offer doesn't always win, and offers some tips on being prepared in competitive situations.

5. Friday Freebie: Cheat Sheet for Talking Sellers Off the Fence
There are a lot of reasons that homeowners today are reluctant to sell--they're afraid they won't find a new home to buy, they like their current mortgage rate, etc. How you respond to their objections could win you a shiny new listing. But what if you're unsure of your powers of persuasion? Lean on this week's Friday Freebie.

6. 7 Emails You Need to Send to Real Estate Leads
Prospects these days have an inbox full of info and offers, most of which they will consider "junk," and delete. This is why you have to follow the best practices to help your email outshine the rest. Readers don't delete emails that interest them. Easy as that. The seven emails below will help you earn your way into their inbox.

7. RPR's 10 Best Real Estate Apps for 2021
Tech is no stranger to the real estate business. Nowadays you can perform a laundry list of tasks by just using your phone. However, sometimes all that technology can get a bit overwhelming and it's tough to keep up with all the tech tools available to you. Here's a quick list of helpful apps that can make you a more proficient and efficient agent.

8. 6 Tips for Realtors to Generate Real Estate Leads Online
Generating leads takes a lot of time and effort, and you won't see immediate results. However if you stay with it, the results will pay off handsomely. How does a couple new leads per day sound? If you aren't already using these strategies for generating leads online, you should consider starting today.

9. Thinking of Joining a Real Estate Team? Consider the Pros and Cons
There are many different paths to take when you begin a career in the real estate world. One important decision you'll make is whether to go solo or join a team. Everyone has different priorities and goals when it comes to mapping out their career, so your decision is unique to you. Learn the pros and cons of joining a real estate team to help you decide if it's best for your growth as an agent.

10. What Are the Most Requested Home Qualities that Buyers and Sellers Are Looking for?
‍In this edition of "Ask the Industry," three real estate professionals share which home qualities buyers and sellers are in their markets are looking for right now.