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How to Drive Multiple Offers

August 08 2021

amarki Week 11Getting multiple offers on your listing is the ideal situation, but it is not as easy as just posting for sale and putting the sign in the front yard. Luckily, there are some things you can be doing (or that need to happen) to increase the chances of getting multiple offers on your listing.

Seller's Market

The biggest impact will be the market conditions the home sells in. Currently we are in a "seller's market" where there is limited inventory of houses for sale, but lots of buyers out looking and ready to purchase—so this part is already in place for us!

Price It Right!

Commonly, the largest mistake we at Amarki see most people make is pricing their listing incorrectly. It is difficult for sellers to separate the emotions of selling their home and determining its value. Added to that, most people feel pricing their home a bit higher so they can negotiate down to the price they really want is the way to go. In fact, the strategy is the complete opposite if you want multiple offers. The best tactic is to price your listing lower to get more people interested, which is the trigger to get them competing and driving up the price to more than what you were expecting!

Show It Off

This tip is easy and probably the most obvious, but make sure your listing is showing as nicely as it can—cleaned up, fresh paint, clutter removed. Follow that up with great photos showing off your listing and you are on the right track.

Have ALL the Information

Amarki suggests that having all the information a buyer may ask for ready in advance is key to ensuring there are no reasons to wait to submit an offer. This includes everything from the neighborhood, schools, taxes paid, etc. Some even do the inspection in advance so they can show potential buyers the results. Think ahead about what a buyer may ask and make sure you have the answer.

Exposure, Exposure, Exposure!

Lastly, and most importantly, ensure your listing is seen by everyone looking. In today's world, this means being everywhere on the internet by doing some digital marketing of the property. The more people that see it, the more people will come by and look at it—all leading to more interest and multiple offers.

In today's world, you want to think about email campaigns, social posts, text campaigns—and even some Google ads. If this is new to you, don't worry. There are lots of tools out there, like Amarki, that can help you get started with little time or effort and for less than $10 a month. The more you market, the more interest you create.

For more information, or to book a free marketing workshop with Amarki, book a time HERE. Or give Amarki a try and visit the website HERE.

About Amarki: Amarki was built by real estate experts for brokerages and agents based on years of industry experience and firsthand feedback. We developed a marketing tool accessible to anyone, no matter the experience or marketing budget. By providing an intuitive tool that works "for" the agent, Amarki is able to remove the complexity of marketing tasks making agents more active. Check us out at HERE.