How to Prioritize Relationship Building through Today’s Technological Advancements

The team at BoomTown graciously allowed us to republish this article from their blog. Guest contributor Julie Caroline says:

Sam Cooke had it right when he said “A change is gonna come.” This is especially true for for the real estate industry. 10 years ago most real estate agents had not even heard of internet lead generation. Today 90% of home buyers are online! Technology has been a driving force behind some major changes in the way Real Estate Agents connect with their clients. As a real estate agent of today,  you may find yourself tweeting, blogging and posting listings to Facebook. While it’s critical to accept and adapt to these technological advances, it’s critical that you do not forget about the one thing that remains the same – the relationship you build with your clients.  Below you’ll find some tips for keeping relationship building at the forefront of your efforts.

Budget your time

If you’re anything like me, then you know how easy it is to hop on Facebook for a minute and 2 hours later find yourself still on there reading about what one of your friends did over the weekend. To avoid getting “sucked in,” set aside a specific time of the week to work on your social media efforts. Whether it’s the last 20 minutes of each day or 2 hours every Tuesday, pick a plan and stick to it. Similarly, if you find it hard to keep up communication with your Lending partner, then consider setting a specific time aside each week to have “call night.” When your client is open to speaking with your Lending partner, you can transfer the call with ease knowing your Lender is ready and able to take the call. If learning new technologies is not your strong suit, schedule time once a week to make that your focus. Taking an hour out of your week can help you use your software or social media tools more efficiently, saving you time in the long run.