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Sign into your accountHow to Successfully Add SEO to Your Real Estate Website
March 20 2017
Search engine optimization (SEO) is one of the most important components of an effective online marketing plan because it makes it easier for prospects and clients to find your business online. Most search engine users don't bother with links beyond the first page of search results and the competition for position on that first page of results is intense. Our team has some tips, tactics and advice to help turn your real estate website into an SEO powerhouse.
The Most Important SEO Tactics for Your Real Estate Website
The most convenient time to update your SEO is when you are building a new website or working your way through a website redesign. Even if you don't plan on making major changes to your site, there are still plenty of smaller steps that you can institute right now to give your SEO a welcome boost.
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Create Content – Your website visitors want to see your expertise and search engines do, too. Creating custom content is a huge part of effective online marketing and provides a perfect place to integrate other SEO mainstays like targeted keyword phrases, social engagement, video content and appealing images.
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Mobile Browsing – If your website isn't optimized for mobile audiences, then you're missing out on a huge chunk of your audience. A mobile-friendly website is good for SEO and a must-have for marketing purposes.
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Keyword Research – Understanding the terms that people use to search for real estate in your area allows you to integrate popular keyword phrases naturally into your website and real estate content. Keyword research should always be an ongoing process because the most popular phrases evolve over time.