Refresh Your Email Marketing with Content Curation

It's a new year and many of us are taking a look at how things went last year, what seemed to work in our marketing, and what didn't do so well. We're examining our marketing strategies with an eye toward doing things better for more leads and more deals this year.

You may have already taken a look at creating a lot of fresh relevant content for your website and maybe using some of it in your drip email campaigns. That's easier said than done, unless we spend money to hire a writer. Have you considered curated content for your website and email marketing, including newsletters? What's curated content for our purposes?

• Internet articles about real estate in general and market trends.
• Blog posts about our local community and things happening that relate to real estate.
• Home-related Web content about decorating, construction, remodel, gardening, etc.

If you've been doing a newsletter or would like to, instead of paying for content that is going out to thousands of real estate agents who then just put their letterhead on it, why not set up a simple-to-use content curation system to deliver content to you from all around the Web?

There are already thousands of accomplished writers creating millions of articles and blog posts that would be of interest to your prospects on your email marketing lists. Content Curation is not "copying" or plagiarizing their content. It's summarizing an article or blog post of interest and linking the reader to it for the rest of the story.