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Sign into your accountGoogle's SEO plans for your real estate website
July 30 2013
This post comes to us from the Properties Online blog:
Google, as usual, is busy updating and developing its search quality. Summer 2013 has brought several SEO changes, and Matthew Cutts, a member of Google's Search Quality Team, says that small to medium businesses will be in a position to reap the rewards of the changes. In a recent video blog, Matt talks about Google's SEO plans for your real estate website – by way of Google's scheduled summer initiatives.
SEO for Google is focused around a better quality user experience and better support for webmasters. Matt specifies "regular" webmasters here – the good guys trying to provide a good web experience. He tells us that if we do our job to provide great and compelling sites that users love, tell their friends about, bookmark, return to and share, that his team will work hard on the other end to support those efforts. Sounds great, right?
Now, creating that great site (if you haven't done so already) is the stuff of another blog post. For now, I'll recap Google's SEO plans for Summer 2013, as told by Matt Cutts.
- Google has recently deployed version 2.0 of Penguin. It includes web spam changes that are dedicated to targeting black hat web spam, and to address the practice of black hat web spam in a deeper and more impactful way. Black hat web spam is all about shortcuts and dirty deals – trying to achieve higher page rankings through shady techniques like keyword stuffing and link schemes. These deceptive techniques don't benefit web visitors at all and can get in the way of your genuine content showing up in a potential client's search.