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The 10 Best Multimedia Posts of 2012

December 28 2012

flim stripPhotography and video related articles were among our most popular of the year. As a crucial part of an agent's real estate business, it's easy to see why. Strong listing photos and property videos can convert a mere browser into a buyer.

Read on to learn more about the best ways to visually present your listings to potential clients.

1) 5 Simple Steps to Making the Best Real Estate Videos - by Homes.com
Real estate professionals know how important video has become to the industry. There are millions of video tours on Youtube today and video blogs have become all the rage for top real estate pros. The problem with many real estate videos is that the quality can be poor. Just because you are taking an amateur video doesn't mean it has to look like an amateur video.

2) 10 Tips for Better Real Estate Photos - by Kelly Phelan
Good real estate photos are essential for turning people casually browsing listings into potential leads. If the photographs of your listings are grainy, badly lit, or poorly composed, you may be losing out on buyers. Our guide to great interior and exterior shots provides easy tips for beginners that can improve the quality of your photos.

3) Using Video in Your Marketing Content - by Homefinder.com
There is value in using video in your marketing materials. If you do your research, it's possible to record your own video or get one made without breaking the bank... but the question is, what do you want the video to communicate besides virtual tours/walk-throughs? Here are five ideas to help you get started/continue using video in marketing content.

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