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Sign into your accountWordPress Basics for Agents
May 05 2014
Industry superstars like Nicole Nicolay have made WordPress a familiar term for most real estate agents. As you probably already know, this is a blogging platform that can also be used to build agent websites. The price tag – a big, fat ZERO – has undeniable appeal for many agents. If you're considering a WordPress site, there are many factors you'll need to investigate. Today, I'm going to look at only two of the most important.
Property Search
It's easy to argue that an agent website is worth very little without property search. Without the option of property search, what value are you providing to your visitors? Thus, property search should be included on every agent's website.
As a result, a variety of technology vendors have created WordPress "plugins" for property search. If you're unfamiliar with the term, "plugins" are tools created by developers to integrate with WordPress and add functionality to WordPress sites.
A good example of a WordPress property search plugin comes from WolfNet. Their plugin synchronizes their powerful IDX search with any WordPress website or blog. It's important, when considering a property search plugin, to ensure that it offers the full functionality you've come to expect from IDX search. For instance, WolfNet's plugin still includes the SEO features (such as individual property detail pages and dynamic listing content) and customizable search options that have made their IDX such a popular choice.