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How to Win-Win at Real Estate Negotiations

December 06 2017

We invited Tom Hayman and Greg Markov from the Real Estate Negotiation Institute to present on tactics for success in real estate negotiations.

They shared several best practices for real estate professionals when approaching contract negotiations, including how to:

  • Identify the three types of negotiators, so you can anticipate their behavior and respond strategically.
  • Utilize the ACCE Negotiation Methodology to collaborate with the other party for a mutually beneficial outcome.
  • Build a reputation as a trustworthy professional whose listings and offers go to the top of the list because other agents enjoy working with you.

Corporate executives are trained to be good negotiators, but real estate agents rarely receive specialized negotiation training, even though it's a skill they employ frequently in the course of business.

Numerous studies show that skilled negotiators who employ a collaborative negotiation style get consistently better results and build lasting and profitable partnerships. If that's something you would like to achieve, try employing these tactics in your next negotiation.

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