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  • What Buyers REALLY Want to See on Your Real Estate Website Articles

    To you, the agent, it is 100% important! So make sure that, at minimum, your name, email and phone number are prominently displayed on your website so you never miss a lead. Virtual tours - Today's virtual tours, which are typically 3D walkthroughs of a home, can help buyers with decision...

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  • 9 Web Content Ideas for Real Estate Agents Articles

    By using 3D virtual tours, your clients can have a unique experience while touring your property directly on your website. With the help of VR, a.k.a. virtual reality, your clients can easily take tours of your property in the comfort of their own homes, view everything at their speed and make...

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  • 5 Real Estate Marketing Ideas for Increasing Brand Awareness Articles

    To find out how to maintain a social media profile and advertise your company through social media, see The Usage of Every Social Media Platform – Real Estate Edition. Virtual Tours Virtual walkthrough tours are a creative way to advertise your property and show your customers a listing...

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  • Jump into Digital Marketing Right Now to Fill that Buyer Funnel Articles

    As agents prepare to safely get back to business, BOOST from Property Panorama may be the best option to maximize efficiency, quality, conversion, and price When you think of Property Panorama, you think of virtual tours. This company has created more virtual tours for real estate properties than...

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  • Top Real Estate Agents Possess These 4 Entrepreneurial Traits Articles

    Finding Creative Solutions At its core, entrepreneurship is about developing new ideas and methods to approach business challenges and opportunities. For agents, finding creative solutions to business situations is especially important, given the dynamic and ever-changing nature of real...

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  • What Channel Fits Your Real Estate Marketing Objectives? Articles

    And Facebook allows agents to target and nurture these someday-ready-to-transact leads more effectively than anywhere else. You can calibrate your campaigns to zero in on these users and nurture them with dynamic ads overtime, creating multiple touchpoints and refining your messaging so you're...

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  • 10 Video Marketing Ideas for Real Estate Agents Articles

    Draw attention to the most impressive attributes in a subtle manner. Videos of Virtual Tours There's no denying that the world has adopted a more virtual lifestyle since the pandemic. Many real estate professionals now routinely use virtual tours for marketing their listings. This gives viewers...

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  • The Best Listing Photo Is Actually a Video: Here's Why Articles

    It's virtual tours and property videos. The undeniable benefits of real estate videos Make no mistake, high-quality listing photos are great (and often required), because they're still the go-to for MLS listings and all the resources and platforms that utilize MLS data. But video has undeniable...

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  • Is Your Realtor Jargon Communicating the Full Value of Your Listing? Articles

    What is a 3D virtual tour going to do to help interest a buyer rather than repel their interest in charming properties? Virtual tours provide in-depth information for better decision making, especially when paired with highly detailed floor plans. 3D tours can be produced with 3D cameras or 360°...

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  • 6 Expert Tips to Dominate the Online Real Estate Market as an Agent Articles

    Use professional and eye-catching visuals, and ensure your bio or "about" section clearly represents your real estate services. Engage with your audience: Regularly post engaging content, such as property listings, educational articles or virtual tours. Respond promptly to comments and messages...

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  • Types of Real Estate Websites: Their Uses and Benefits Articles

    Users can access detailed property descriptions, high-quality photos, virtual tours, and even neighborhood information. This allows buyers to make informed decisions and sellers to showcase their properties in the best possible light. Additionally, these websites often have built-in communication...

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  • What’s Your Mobile Strategy? Articles

    By offering a mobile website with IDX, you're giving them real-time listings from your MLS. Your mobile marketing efforts should include the ability to distribute mobile virtual tours and mobile optimized single-property websites. Decide how to offer your mobile website—through a native app or a...

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  • Keeping Up with Technology – Where Does Your Business Stand? Articles

    Whereas baby boomers found virtual tours on your listings and in-person meetings more effective to meet their needs. The availability of new technology also means the transaction process has changed. The recent partnerships with companies like BackAgent, DocuSign and Dotloop® have shown leading...

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  • How Virtual Reality Is Changing the Way We Market Real Estate Articles

    The virtual tour program will be able to measure out dimensions of the room, window placements, and a better overall layout. Virtual tours can also be used when your client is building a property. It gives a more accurate portrayal of what you'll get and will provide the ability to make necessary...

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  • Brokers and Their Web Partners: Anticipating Change Articles

    Does the QR code on your yard sign take you to the landing page of the listing that displays the seller concessions? What about your virtual tours, or automated marketing tools for new listings, pendings, solds, etc.? You need to evaluate everything to get ahead of this. It is an enormous project...

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  • Selling Properties? Here's 10 Tips to Make Your Listing More Attractive to Buyers Articles

    There are a variety of tools available for creating virtual tours, ranging from simple 360-degree photos to more sophisticated video tours. 4. Emphasize the location The location of a property is often a major selling point, so be sure to highlight any nearby amenities, like schools, parks,...

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  • When It Comes to QR Codes, What About Clikbrix? Articles

    Now they’re also popping up in the real estate space! And tech savvy vendors to the real estate industry are embracing this technology in a variety of ways – linking to profile pages, linking to property pages, linking to virtual tours, linking to neighborhood tours, etc. This week we were able...

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  • What Sells Homes - Agents or the Internet? Articles

    Technology Warrants a Return to Basics for Modern Realtors by Alan Shafran, President of The Alan Shafran Group What sells homes - agents or the Internet?  With the use of technology becoming increasingly more important to the real estate business, do consumers really need a...

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  • The 10 Best Multimedia Posts of 2012 Articles

    but the question is, what do you want the video to communicate besides virtual tours/walk-throughs? Here are five ideas to help you get started/continue using video in marketing content.4) 3 Quick Composition Tricks to Enhance Your Real Estate Photos - by Kelly PhelanThoughtful composition...

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  • E-Marketing 101 Articles

    These might include: "E-marketing means placing listings and photos on my website." "It means placing my listings on third-party websites." "It's about enhancing my listings with virtual tours or videos." "E-marketing is about creating a listing website, mobile marketing, mapping, texting,...

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