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10 Video Marketing Ideas for Real Estate Agents

November 09 2022

rna 10 video marketing ideasWhile it appears that every Realtor is creating real estate videos these days, some don't seem to get more leads from video. There could be a few reasons why:

  • Focus: Real estate professionals should ensure that the focus is on generating leads while making videos.
  • Video Quality: For marketing videos to be successful enough to generate leads, the quality should be good. Most viewers won't continue watching if the video quality is bad.

Video content has become more widely available and accessible thanks to the internet and cellphones. Now more users can easily relate to and engage with the video content than any other content. Therefore, it is essential to create video content that engages your customers. In today's article, we'll discuss effective video marketing ideas for real estate agents.

Top Video Marketing Ideas for Real Estate Agents

There are countless ways to make real estate marketing videos. Here are 10 video ideas to connect with your audience:

About Me/Us Videos

An "About me/us" video introduces the authentic side of your real estate brand to your clients and prospects. It gives them an insight into the person behind the brand and why you do what you do.  An "About us" video is ideal for capturing you and your team's spirit and qualities authentically and honestly. Most importantly, it allows leads to relate to and like you easily.

FAQ Videos

FAQ (Frequently Asked Questions) videos are a common marketing strategy for conveying information in the form of questions and answers by an expert who has specialized knowledge in the subject matter. Make videos answering frequently asked real estate questions. By providing helpful answers to common real estate questions, you get an engaged audience and potential clients.

Community Event Videos

Another excellent video marketing idea is community events videos. Make videos of community events such as street fairs, charity events, etc., to promote the local community. Inform people of a neighborhood's existence. This helps establish a solid local presence for your business, helping attract a local customer base.

Property Tour Videos

The advantage of using videos for property tours is that you have complete control over what your consumers see and how they view the property. You can take advantage of this by focusing on the most outstanding qualities of the property. However, make sure not to mislead prospective purchasers, as this will come to light during an inspection of the property. Draw attention to the most impressive attributes in a subtle manner.

Videos of Virtual Tours

There's no denying that the world has adopted a more virtual lifestyle since the pandemic. Many real estate professionals now routinely use virtual tours for marketing their listings. This gives viewers an idea of your services while marketing the property.


Customer satisfaction is one of the most effective marketing tools at your disposal. Who better to market your product or service than a happy customer, right? By capturing their experiences, Realtors can design a highly effective and effortless marketing asset. While you can write down client testimonials for use on your website or in marketing materials, a video testimonial is an even better option.

Video of Market Update

Sharing videos of the latest updates in the industry gives your audience the impression that you are a reliable source of information. This encourages them to always check your content to see what's new. Post videos of the latest real estate technologies, market changes, and news about the real estate industry.

Tips and Tricks Videos

While knowledge is undoubtedly powerful, it is exponentially more so when shared! Create videos sharing tips and tricks that can benefit your audience. For example, you can share videos on how to spot property repairs, educational content, and other valuable information for your audience.

Go Live on Facebook, Instagram, or Twitter

One of the most compelling aspects of social media livestreaming is the ability to include more guests and respond to audience comments directly. Naturally, this increases the video's overall impact. In your livestream, you can answer frequently asked questions and even ask your viewers some questions, share real estate news updates, share information about your product or service, etc., creating a high level of trust with your viewers.

Day in the Life

Share those your day-to-day experiences and genuinely communicate what it's like to be a real estate agent. This allows you to showcase your professionalism, connect with followers, and keep your audience engaged so they know who to reach out to with for anything real estate related.


With each new advancement in technology, our reliance on it grows both professionally and emotionally. However, video has remained a reliable source of information and entertainment for most people. And, given recent requirements for virtual connectivity, video marketing is likely to remain effective for an extended period of time.

To view the original article, visit the Realtyna blog.