5 Real Estate Marketing Ideas for Increasing Brand Awareness

Marketing is essential to build brand awareness and recognition in the real estate market. In this article, we offer five marketing ideas that will help you increase your company's brand awareness.

Video Marketing

You've probably heard it before, but video marketing can drastically change how you engage with your clients when you share your listings and other information. It's far more effective than traditional marketing methods as it creates more creative and authentic visual content.

There are various ideas and platforms to share your marketing videos. The most widely used are property video tours, webinars, drone video tours, TikTok, YouTube and IGTV videos. If done correctly, videos can help build your brand awareness within a short time. For more information and ideas on video marketing, see 10 Video Marketing Ideas for Real Estate Agents.

Social Media Marketing

Social media marketing is another effective way to advertise your company and listings. It has become widely used by different companies worldwide and has proven to have great results. It is essential to plan what type of social media marketing you want to do to succeed. To find out how to maintain a social media profile and advertise your company through social media, see The Usage of Every Social Media Platform – Real Estate Edition.

Virtual Tours

Virtual walkthrough tours are a creative way to advertise your property and show your customers a listing without them physically visiting the place. Many potential buyers prefer viewing the property within the comfort of their homes. This is where VR, or virtual reality, comes in handy. Its cutting-edge technology will make you stand out from your competition and increase your brand awareness.

Drone Photography

Drones for real estate photography are marketing tools used to advertise aesthetically appealing features of a property on sale, especially those areas far up the property that a regular tripod might not help capture at the right angles. When buyers search for listings online, the first thing they pay attention to is the property photos. Drones give you the ability to view the property's location while highlighting nearby attractions. Additionally, drones help capture the whole area and layout of your property. Properties with high-quality photos sell faster. Using drones for your real estate photography lets you capture a much more accurate, high-quality, and authentic depiction of the house.

Live Webinars

Lastly, another great marketing strategy is to host regular webinars. Webinars are a great way to keep your audience engaged and to build a better relationship with them. Webinars can help you generate more leads and directly market your property to your audience. You can also address important topics during your webinar sessions and answer any questions your potential clients may have about your products and services.

To view the original article, visit the Realtyna blog.