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Sign into your accountRESO: Brokers Welcome
May 16 2018
When I was a young kid traveling in the car with my family, I would always see these signs that said, "Truckers Welcome." I didn't understand why there was this special invitation to truckers. Wouldn't everyone be welcome?
As I grew older, I quickly realized the sign was to inform truckers there was ample parking space for their large rigs. Truckers had a big use case! As a trucker, if I wanted to visit a diner for a nice sit-down warm meal, I must have space large enough to safely park my rig.
Diners caught on fast to this requirement and realized they could enjoy the revenue by creating a space for them to park. Once the parking problem was solved, they needed a method to entice truckers to use their parking and stop for a meal. Therefore, the signs!